MediaWiki - User contributions [en]

Transformers (2010 toyline)

2010-10-08T23:32:54Z

122.104.159.186: /* Scout Class */

{{disambig3|Transformers}}
'''Transformers''' is a toyline launched in [[2010]] with the intention of re-envisioning the [[Movie (toyline)|live action movie toyline]] into a broader celebration of the history of the brand. The line now features many characters who had not appeared in the movies, but at the same time [[Hasbro]] is able to plausibly present it as a movie tie-in to retailers who (naturally) are very eager to stock merchandise related to the highly popular and successful films.

It also includes the [[Transformers: Hunt for the Decepticons]] promotion in 2010 and the Reveal the Shield [[rubsign]] promotion in late 2010/early 2011.{{fact}}

Confusingly, the line has two different styles of packaging: the regular yellow packaging and the less common red packaging that is very similar in design to the [[Generations (toyline)|Generations]] toyline, but lacks the Generations subtitle.

:'''Japanese name:''' ''Transformers: Autobot Alliance''

==Toyline==
===Action figures "main line"===
====Legends Class====
[[Image:TF2010-toy Legends Rampage.jpg|thumb|300px|]]
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Cyberfire Bumblebee]] (redeco)
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Fireburst Optimus Prime]] (redeco)
*[[Rampage (ROTF)#Transformers (2010)|Rampage]]
*[[Ravage (ROTF)#Transformers (2010)|Ravage]]

'''Wave 2'''
*[[Long Haul (ROTF)#Transformers (2010)|Long Haul]]
*[[Override (TF 2010)|Override]] (ROTF [[Sideways (ROTF)#Legends Class toys|Sideways]] redeco)
*[[Sandstorm (G1)|Sandstorm]] (Classics [[Beachcomber (G1)#G1 Series|Beachcomber]] redeco)
*[[Hound (G1)#Transformers (2010)|Tracker Hound]] (Classics Autobot Hound redeco)

'''Wave 3'''
*[[Duststorm (TF 2010)|Duststorm]] (ROTF [[Springer (ROTF) #Legends Class toys|Springer]] redeco)
*[[Skids (ROTF)|Tuner Skids]] (ROTF [[Skids (ROTF) #Legends Class toys|Skids]] redeco)
{{comingsoontoy}}

'''Wave 4'''
*[[Optimus Prime (G1)/toys#Transformers (2010)|Optimus Prime]]
*[[Megatron (G1)/toys#Transformers (2010)|Megatron]]
*[[Starscream (G1)/toys#Transformers (2010)|Starscream]]
*[[Bumblebee (G1)/toys#Transformers (2010)|Gold Bumblebee]] (Legends ''[[Universe (2008 toyline)|Universe]]'' Bumblebee redeco in homage to Goldbug).
{{comingsoontoy}}

'''Future Waves'''
*[[Prowl (G1)|Prowl]]
* [[Trailbreaker (G1)|Trailcutter]]
{{comingsoontoy}}
{{-}}

====Scout Class====
[[Image:TF 2010 Hubcap toy.jpg|thumb|300px|]]
'''Wave 1'''
*[[Backfire (TF 2010)|Backfire]] (Autobot Knock-Out redeco)
*[[Brimstone (TF 2010)|Brimstone]] (Decepticon chopper cycle)
*[[Crankstart]] (Decepticon Dune Runner redeco)
*[[Hubcap (TF 2010)|Hubcap]] (Autobot muscle car)

'''Wave 2'''
*[[Breacher]] (SWAT vehicle who fits on Sea Spray)
*[[Insecticon (Movie)|Insecticon]] (insect thing from movie)
*[[Oil Pan]] (redeco of [[Brakedown (ROTF)|Brakedown]])

'''Wave 3'''
*[[Firetrap]] (Scattorshot redeco)
*[[Sunspot]] (Skystalker redeco)

'''Future waves'''
*[[Windcharger (G1)|Windcharger]]
*[[Chopsaw]] (Brimstone redeco)

{{comingsoontoy}}

====Deluxe Class====
[[Image:TF2010toy-RavageSeaAttack.jpg|thumb|300px|]]
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Battle Blade Bumblebee]] (all new sculpt)
*[[Ironhide (Movie)#Transformers (2010)|Ironhide]] with drone unit (all new sculpt)
*[[Jetblade]] (redeco of [[Dirge (ROTF)|Dirge]])
*[[Ravage (ROTF)|Sea Attack Ravage]] (redeco)

'''Wave 2'''
*[[Elita-1 (ROTF)|Elita-1]] ([[Chromia (ROTF)|Chromia]] redeco, instructions for combination will be online)
*[[Hailstorm (TF 2010)|Hailstorm]] (new sculpt)
*[[Skids (ROTF)|Tuner Skids]] (redeco of ROTF [[Skids (ROTF)|Skids]])
*[[Sideswipe (ROTF)#Transformers (2010)|Sidearm Sideswipe]] (entirely new sculpt with guns instead of swords)

'''Wave 3'''
*[[Jolt (ROTF)|Electrostatic Jolt]] (redeco of [[Jolt (ROTF)|Jolt]])
*[[Terradive (TF 2010)|Terradive]] (new sculpt, orange jet)
*[[Tomahawk (TF 2010)|Tomahawk]] (new sculpt, black Apache helicopter)

'''Wave 4'''
*[[Axor]] (White redeco of [[Lockdown (ROTF)]] with a retooled head and weapon)
*[[Ratchet (Movie)|Rescue Ratchet]] (G1 inspired redeco)

'''Wave 5'''
*[[Fallback (TF 2010)|Fallback]] (redeco of [[Brawn (ROTF)|Brawn]])
*[[Mindset]] (redeco of Hailstorm with a retooled head)
*[[Jazz (G1)/toys|Special Ops Jazz]] (new sculpt)
*[[Tracks (G1)|Turbo Tracks]] (new sculpt)
{{comingsoontoy}}
{{-}}

====Voyager Class====
[[Image:TF2010Payload toy.jpg|thumb|300px|]]
'''Wave 1'''
*[[Ratchet (Movie)#Transformers (2010)|Night Ops Ratchet]] (redeco)
*[[Payload (Movie)|Payload]] (yellow redeco of [[Long Haul (ROTF)|Long Haul]])
*[[Sea Spray]]

'''Wave 2'''
*[[Banzaitron]] (redeco of [[Bludgeon (ROTF)|Bludgeon]])
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Battle Blades Optimus Prime]] (new sculpt with [[Matrix of Leadership|Matrix]])

'''Wave 3'''
*[[The Fallen]] (Blue and turquoise retool of The Fallen with ''a removable face'' (No, really) and a staff)
*[[Highbrow (TF 2010)|Highbrow]]

'''Future waves'''
*[[Strafe (TF 2010)|Strafe]]
*[[Lugnut (TF 2010)|Lugnut]]
*[[Grapple|Solar Storm Grappel]] (Yes, that's the right spelling.)

{{comingsoontoy}}
{{-}}

====Leader Class====
[[Image:ROTF-toy leader Starscream.jpg|thumb|300px|]]
'''Wave 1'''
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]] with hooks and battle damage and mouth face
*[[Starscream (Movie)/toys#Transformers (2010)|Starscream]]

{{-}}

====Human Alliance====
'''Wave 1'''
*[[Bumblebee (Movie)|Bumblebee]] w/ [[Sam Witwicky|Sam Witwicky]] (Bumblebee is a minimal redeco with green eyes, and Sam is a new sculpt with hilarious proportions)
*[[Jazz (Movie)|Autobot Jazz]] w/ [[William Lennox|Captain Lennox]] (shielded blaster becomes motorcycle)

'''Future waves'''
*[[Sideswipe (ROTF)|Sideswipe]] w/ [[Mikaela Banes|Mikaela Banes]] (Sideswipe is black and Mikaela is a new sculpt with a ponytail)

====Battle Ops Bumblebee====
*[[Bumblebee (Movie)/toys#Transformers (2010)|Battle Ops Bumblebee]]

====Activators====
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Bumblebee]]
*[[Megatron (Movie)/toys#Transformers (2010)|Megatron]]
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]

'''Wave 2'''
*[[Ironhide (Movie)|Ironhide]]
*[[Starscream (Movie)|Starscream]]

{{comingsoontoy}}

====Powerbots====
'''Wave 1'''
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]
*[[Bumblebee (Movie)/toys#Transformers (2010)|Stealth Bumblebee]]

===Roleplay===
[[Image:TF2010_roleplay_OpCyberSword.jpg|thumb|300px|]]
*[[Cyber Sword|Optimus Prime Cyber Sword]]

{{-}}

===Speed Stars===
{{stub}}

{{comingsoontoy}}
=====Metal Heroes=====
*01 of 08: [[Bumblebee (Movie)/toys|Bumblebee]]
*02 of 08: [[Jetfire (ROTF)|Jetfire]]
*03 of 08: [[Optimus Prime (Movie)/toys|Optimus Prime]]
*04 of 08: [[Soundwave (ROTF)|Soundwave]]
*05 of 08: [[Barricade (Movie)|Highway Patrol Barricade]]
*06 of 08: [[Ironhide (Movie)|Ironhide]]
*07 of 08: [[Sideswipe (ROTF)|Sideswipe]]

=====Battle Series 2=====
'''Wave 1'''
*01 of 06: [[Sideswipe (ROTF)|Sideswipe]] vs. [[Wreckloose (ROTF)|Wreckloose]]
*02 of 06: Nightwatch Bumblebee vs. Patrol Barricade
*03 of 06: Optimus Prime vs. [[Bonecrusher (Movie)|Bonecrusher]]
*04 of 06: Optimus Prime vs Desert Long Haul
*05 of 06: Jetfire vs Megatron

'''Future waves'''
*06 of 06: Enforcer Ironhide vs Mixmaster

{{comingsoontoy}}
=====Cyber Hunt=====
*01 of 04: [[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

=====N.E.S.T. Global Alliance=====
'''Wave 1'''
*01 of 03: [[Bumblebee (Movie)/toys|Bumblebee]]

'''Future waves'''
*02 of 03: [[Optimus Prime (Movie)/toys|Optimus Prime]]
*03 of 03: [[Ironhide (Movie)|Ironhide]]
{{comingsoontoy}}

=====Stunticon=====
*01 of 03: [[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

=====Double Sider=====

{{comingsoontoy}}

=====Revealers=====
*01 of 03: [[Ironhide (Movie)|Ironhide]]
{{comingsoontoy}}

=====Road Assault=====
*01 of 04: [[Starscream (Movie)|Starscream]]

=====Robot Riders=====
*01 of 03: [[Sideswipe (ROTF)|Sideswipe]]
{{comingsoontoy}}

=====Track Set=====
*[[Bumblebee (Movie)|Bumblebee]] Track Set
{{comingsoontoy}}

====Radio control====
*[[Barricade (Movie)|Barricade]]
*[[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

====Lights & Sounds====
=====Basic=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
*[[Skids (ROTF)|Skids]]
*[[Optimus Prime (Movie)/toys|Optimus Prime]]
{{comingsoontoy}}

=====Deluxe=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

====Stealth Force====
=====Basic=====
'''Wave 1'''
*[[Bumblebee (Movie)/toys|Bumblebee]]
*[[Hound (G1)|Hound]] - vehicle based upon ''[[Universe (2008 toyline)|Universe (2008)]]'' Hound.
*[[Bluestreak|Silverstreak]]
*[[Soundwave (ROTF)|Soundwave]] - like the smaller die-cast [[Robot Powered Machines|RPM]]/Speed Stars toy, the vehicle is based upon ''[[Transformers Animated (franchise)|Transformers Animated]]'' [[Soundwave (Animated)|Soundwave]].

'''Future waves'''
*[[Barricade (Movie)|Barricade]]
*[[High Wire (Speed Stars)|High Wire]]
*[[Knock Out (Speed Stars)|Knock Out]]
{{comingsoontoy}}

=====Deluxe=====
'''Wave 1'''
*[[Gears (ROTF)|Gears]]
*[[Megatron (Movie)|Megatron]]

'''Future waves'''
*[[Inferno (G1)|Inferno]]

{{comingsoontoy}}

=====Electronic=====
*[[Optimus Prime (Movie)/toys|Optimus Prime]]
{{comingsoontoy}}

===Store exclusives===
{{Note|The stores listed here are for the North American releases. If these products are available in other markets, they may be available in different retail outlets.}}

====Big Bad Toy Store====
*[[Piranacon (G1)|Decepticon Piranacon]]
:* [[Nautilator|Decepticon Nautilator]]
:* [[Overbite (G1)|Overbite]]
:* [[Seawing (G1)|Decepticon Seawing]]
:* [[Skalor]]
:* [[Snaptrap (G1)|Decepticon Snap Trap]]
:* [[Tentakil (G1)|Decepticon Tentakil]]

====Kmart====
[[Image:TF2010toy-VictoryofTheFallen.jpg|right|thumb|300px|"No, Optimus Prime. You give me ''your'' face!"]]
*"The Victory of The Fallen" five pack includes:
:*[[Optimus Prime (Movie)/toys|Optimus Prime (Legends class)]]
:*[[Megatron (Movie)/toys|Megatron (Legends class)]]
:*[[Starscream (Movie)/toys|Starscream (Legends class)]]
:*[[Jetfire (ROTF)|Jetfire (Legends class)]]
:*[[The Fallen|The Fallen (Legends class)]]
{{-}}

====Target====
*"Crash Landing Attack" two pack includes:
:*[[Bumblebee (Movie)|Bumblebee]] ("Movie Preview" mold redeco with blue robot parts, lightning deco)
:*[[Thrust (ROTF)|Thrust]] (Deco somewhat based on F-35's real colours in jet mode, with Skywarp colours in robot mode)

*"High-Speed Spy Battle" two pack includes:
:*[[Skids (ROTF)|Autobot Skids]] & [[Mudflap (ROTF)|Mudflap]] (Deluxe class ice cream truck with additional rust stain decos)
:*[[Sideways (ROTF)|Sideways (Deluxe class)]]

*"Hunters Rumble" two pack includes:
:*[[Sideswipe (ROTF)|Sideswipe (Deluxe class)]] (''Revenge of the Fallen'' mold, silver and blue redeco)
:*[[Barricade (Movie)|Barricade (Deluxe class)]] (Interrogator Barricade mold redecoed as a Hong Kong police car)

*"Rotorwash Rumble" two pack includes:
:*[[Arcee (Movie)|Arcee (Deluxe class)]] (pink redeco)
:*[[Tailwhip]] (redeco of Deluxe class [[Blazemaster]])

*"The Ravage Infiltration" multi-pack includes:
:*[[Rollbar (RPM)|Rollbar]] (redeco of [[Dune Runner (ROTF)|Dune Runner]])
:*[[Flak (TF 2010)|Flak]] (redeco of [[Scattorshot (ROTF)|Scattorshot]])
:*[[Ravage (ROTF)|Ravage (Legends class)]]
:*Three human soldier mini-figures

{{comingsoontoy}}

====Toys"R"Us====
*[[Devastator (ROTF)|Constructicon Devastator]] (Legends class), based upon TakaraTomy's green and purple "G1 Colours Version", but with no purple.
:*[[Scavenger (ROTF)|Scavenger]]
:*[[Hightower (ROTF)|Hightower]]
:*[[Long Haul (ROTF)|Long Haul]]
:*[[Mixmaster (ROTF)|Mixmaster]]
:*[[Rampage (ROTF)|Rampage]]
:*[[Scrapper (ROTF)|Scrapper]]

*"Rampage Among The Ruins" three pack includes:
:*[[Rampage (ROTF)|Rampage (Deluxe class)]] (redeco based upon TakaraTomy's Decepticon Rampage Desert Combat redeco)
:*[[Bumblebee (Movie)/toys|Bumblebee (Deluxe class Cannon Bumblebee redeco)]]
:*[[Ravage (ROTF)|Ravage (Deluxe class redeco)]]

====Walmart====
*"Bombing Run Battle" two pack includes:
:*[[Bumblebee (Movie)/toys|Bumblebee (Deluxe class Cannon Bumblebee redeco)]]
:*[[Grindor (ROTF)|Grindor (Legends class)]] (desert deco)
{{-}}

*"Desert Ruins Brawl" two pack includes:
:*[[Brawl (Movie)|Decepticon Brawl (Deluxe class)]], (desert deco)
:*[[Jolt (ROTF)|Jolt (Legends class)]], (grey and blue deco)
{{-}}

[[Image:TF2010_Starscream'sAssault_toys.jpg|thumb|300px|]]
*"Starscream's Assault" two pack includes:
:*[[Starscream (Movie)/toys|Starscream (Voyager class)]]
:*[[Mudflap (ROTF)|Mudflap (Deluxe class)]] (deco is an over-the-top version of [[TakaraTomy]]'s Desert Version Mudflap redeco.)
{{-}}

*"The Fury Of Bonecrusher" two pack includes:
:*[[Ironhide (Movie)/toys|Ironhide (Voyager class)]]
:*[[Bonecrusher (Movie)|Bonecrusher (Deluxe class)]]
{{-}}

====Other exclusives====
{{Note|The stores that the below items are exclusive to are currently not known.}}

*[[Brake-Neck]] ([[Mini-Con]])
*[[Drivetrain (Mini-Con)|Drivetrain]] (Mini-Con)
*[[Pan-Handler]] (Mini-Con)
*[[Swashplate]] (Mini-Con)

*"Battle in Space" two pack includes:
:*[[Hot Rod (G1)/toys#Classics (2006)|Rodimus]] (Deluxe class ''[[Classics (2006)|Classics]]'' toy, with deco from ''[[Universe (2008 toyline)|Universe]]'' "Challenge at Cybertron" pack, modified with [[rubsign]])
:*[[Cyclonus (G1)|Cyclonus]] with [[Nightstick (Cyclonus)|Nightstick]] (Deluxe class ''Universe'' toy, with deco from "Challenge at Cybertron" pack, modified with [[rubsign]])
:*Also includes: Autobot [[Matrix of Leadership]] from [[Optimus_Prime_(G1)/toys#NewYearConvoy|New Year Special Convoy]], [[IDW Publishing|IDW]] comic book.
{{comingsoontoy}}

*"Desert Decimation" four pack includes:
:*[[Ironhide (Movie)|Ironhide (Legends class)]] (has desert "sand" stains in vehicle and robot mode)
:*[[Ratchet (Movie)|Ratchet (Legends class)]] (has desert "sand" stains in vehicle and robot mode)
:*[[Bonecrusher (Movie)|Bonecrusher (Legends class)]]
:*[[Brawl (Movie)|Decepticon Brawl (Legends class)]] (tan with brown camouflage)

*"Megatron Rising" four pack includes:
:*[[Megatron (Movie)/toys|Megatron (Voyager class redeco)]]
:*[[Long Haul (ROTF)|Long Haul (Legends Devastator component)]]
:*[[Mixmaster (ROTF)|Mixmaster (Legends Devastator component)]]
:*[[Rampage (ROTF)|Rampage (Legends Devastator component)]] (yellow deco)

{{comingsoontoy}}

*"Sideways Sneak Attack" four pack includes:
:*[[Sideways (ROTF)|Sideways (Deluxe class)]] (battle damaged deco based upon his death scene.)
:*[[Arcee (Movie)|Arcee (Legends class)]]
:*[[Elita-1 (ROTF)|Elita-1 (Legends class)]]
:*[[Chromia (ROTF)|Chromia (Legends class)]]
{{comingsoontoy}}

===Toys confirmed for Japan but not for the USA===
====Legends Class====
{{collist|3|
*[[Mudflap (ROTF)|Delivery Mudflap]]
*[[Skids (ROTF)|Delivery Skids]]
*[[Brawl (Movie)|Desert Brawl]]
*[[Jetfire (ROTF)|Jetfire]]
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]
*[[Payload (Movie)|Payload]]
*[[Skipjack]]
*[[Scorponok (Movie)|Stalker Scorponok]]
}}

{{comingsoontoy}}

==Notes==
* The [[Robot Powered Machines]] range changed names. The Toy Fair ''Transformers'' press release rechristened the line "Action Fleet", but the packaging at Toy Fair featured the name "Speed Stars", which was what the items were eventually released as. No Micro Machines nostalgia for '''you!'''
* The plastic-coated wire twist-ties, which were normally used to secure a toy in its packaging in past toylines, have been replaced with paper-based tie-downs. The paper tie-downs are also used in the [[Generations (toyline)|Generations]] toyline.

==External links==
*[http://toyfair10.asmzine.com/gallery/hasbro/hasbro-transformers-press-kit/index.html ASMZine.com's Toy Fair 2010 Hasbro Transformers press kit gallery]
*[http://toyfair10.asmzine.com/gallery/hasbro/hasbro-transformers/index.html ASMZine.com's Toy Fair 2010 Transformers booth gallery]

[[Category:Live-action film series]]
[[Category:Toys]]

Transformers (2010 toyline)

2010-10-04T12:36:20Z

122.104.159.186: /* Deluxe Class */

{{disambig3|Transformers}}
'''Transformers''' is a toyline launched in [[2010]] with the intention of re-envisioning the [[Movie (toyline)|live action movie toyline]] into a broader celebration of the history of the brand. The line now features many characters who had not appeared in the movies, but at the same time [[Hasbro]] is able to plausibly present it as a movie tie-in to retailers who (naturally) are very eager to stock merchandise related to the highly popular and successful films.

It also includes the [[Transformers: Hunt for the Decepticons]] promotion in 2010 and the Reveal the Shield [[rubsign]] promotion in late 2010/early 2011.{{fact}}

Confusingly, the line has two different styles of packaging: the regular yellow packaging and the less common red packaging that is very similar in design to the [[Generations (toyline)|Generations]] toyline, but lacks the Generations subtitle.

:'''Japanese name:''' ''Transformers: Autobot Alliance''

==Toyline==
===Action figures "main line"===
====Legends Class====
[[Image:TF2010-toy Legends Rampage.jpg|thumb|300px|]]
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Cyberfire Bumblebee]] (redeco)
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Fireburst Optimus Prime]] (redeco)
*[[Rampage (ROTF)#Transformers (2010)|Rampage]]
*[[Ravage (ROTF)#Transformers (2010)|Ravage]]

'''Wave 2'''
*[[Long Haul (ROTF)#Transformers (2010)|Long Haul]]
*[[Override (TF 2010)|Override]] (ROTF [[Sideways (ROTF)#Legends Class toys|Sideways]] redeco)
*[[Sandstorm (G1)|Sandstorm]] (Classics [[Beachcomber (G1)#G1 Series|Beachcomber]] redeco)
*[[Hound (G1)#Transformers (2010)|Tracker Hound]] (Classics Autobot Hound redeco)

'''Wave 3'''
*[[Duststorm (TF 2010)|Duststorm]] (ROTF [[Springer (ROTF) #Legends Class toys|Springer]] redeco)
*[[Skids (ROTF)|Tuner Skids]] (ROTF [[Skids (ROTF) #Legends Class toys|Skids]] redeco)
{{comingsoontoy}}

'''Wave 4'''
*[[Optimus Prime (G1)/toys#Transformers (2010)|Optimus Prime]]
*[[Megatron (G1)/toys#Transformers (2010)|Megatron]]
*[[Starscream (G1)/toys#Transformers (2010)|Starscream]]
*[[Bumblebee (G1)/toys#Transformers (2010)|Gold Bumblebee]] (Legends ''[[Universe (2008 toyline)|Universe]]'' Bumblebee redeco in homage to Goldbug).
{{comingsoontoy}}

'''Future Waves'''
*[[Prowl (G1)|Prowl]]
* [[Trailbreaker (G1)|Trailcutter]]
{{comingsoontoy}}
{{-}}

====Scout Class====
[[Image:TF 2010 Hubcap toy.jpg|thumb|300px|]]
'''Wave 1'''
*[[Backfire (TF 2010)|Backfire]] (Autobot Knock-Out redeco)
*[[Brimstone (TF 2010)|Brimstone]] (Decepticon chopper cycle)
*[[Crankstart]] (Decepticon Dune Runner redeco)
*[[Hubcap (TF 2010)|Hubcap]] (Autobot muscle car)

'''Wave 2'''
*[[Breacher]] (SWAT vehicle who fits on Sea Spray)
*[[Insecticon (Movie)|Insecticon]] (insect thing from movie)
*[[Oil Pan]] (redeco of [[Brakedown (ROTF)|Brakedown]])

'''Future waves'''
*[[Firetrap]] (Scattorshot redeco)
*[[Sunspot]] (Skystalker redeco)
*[[Windcharger (G1)|Windcharger]]
*[[Chopsaw]] (Brimstone redeco)

{{comingsoontoy}}

====Deluxe Class====
[[Image:TF2010toy-RavageSeaAttack.jpg|thumb|300px|]]
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Battle Blade Bumblebee]] (all new sculpt)
*[[Ironhide (Movie)#Transformers (2010)|Ironhide]] with drone unit (all new sculpt)
*[[Jetblade]] (redeco of [[Dirge (ROTF)|Dirge]])
*[[Ravage (ROTF)|Sea Attack Ravage]] (redeco)

'''Wave 2'''
*[[Elita-1 (ROTF)|Elita-1]] ([[Chromia (ROTF)|Chromia]] redeco, instructions for combination will be online)
*[[Hailstorm (TF 2010)|Hailstorm]] (new sculpt)
*[[Skids (ROTF)|Tuner Skids]] (redeco of ROTF [[Skids (ROTF)|Skids]])
*[[Sideswipe (ROTF)#Transformers (2010)|Sidearm Sideswipe]] (entirely new sculpt with guns instead of swords)

'''Wave 3'''
*[[Jolt (ROTF)|Electrostatic Jolt]] (redeco of [[Jolt (ROTF)|Jolt]])
*[[Terradive (TF 2010)|Terradive]] (new sculpt, orange jet)
*[[Tomahawk (TF 2010)|Tomahawk]] (new sculpt, black Apache helicopter)

'''Wave 4'''
*[[Axor]] (White redeco of [[Lockdown (ROTF)]] with a retooled head and weapon)
*[[Ratchet (Movie)|Rescue Ratchet]] (G1 inspired redeco)

'''Wave 5'''
*[[Fallback (TF 2010)|Fallback]] (redeco of [[Brawn (ROTF)|Brawn]])
*[[Mindset]] (redeco of Hailstorm with a retooled head)
*[[Jazz (G1)/toys|Special Ops Jazz]] (new sculpt)
*[[Tracks (G1)|Turbo Tracks]] (new sculpt)
{{comingsoontoy}}
{{-}}

====Voyager Class====
[[Image:TF2010Payload toy.jpg|thumb|300px|]]
'''Wave 1'''
*[[Ratchet (Movie)#Transformers (2010)|Night Ops Ratchet]] (redeco)
*[[Payload (Movie)|Payload]] (yellow redeco of [[Long Haul (ROTF)|Long Haul]])
*[[Sea Spray]]

'''Wave 2'''
*[[Banzaitron]] (redeco of [[Bludgeon (ROTF)|Bludgeon]])
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Battle Blades Optimus Prime]] (new sculpt with [[Matrix of Leadership|Matrix]])

'''Wave 3'''
*[[The Fallen]] (Blue and turquoise retool of The Fallen with ''a removable face'' (No, really) and a staff)
*[[Highbrow (TF 2010)|Highbrow]]

'''Future waves'''
*[[Strafe (TF 2010)|Strafe]]
*[[Lugnut (TF 2010)|Lugnut]]
*[[Grapple|Solar Storm Grappel]] (Yes, that's the right spelling.)

{{comingsoontoy}}
{{-}}

====Leader Class====
[[Image:ROTF-toy leader Starscream.jpg|thumb|300px|]]
'''Wave 1'''
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]] with hooks and battle damage and mouth face
*[[Starscream (Movie)/toys#Transformers (2010)|Starscream]]

{{-}}

====Human Alliance====
'''Wave 1'''
*[[Bumblebee (Movie)|Bumblebee]] w/ [[Sam Witwicky|Sam Witwicky]] (Bumblebee is a minimal redeco with green eyes, and Sam is a new sculpt with hilarious proportions)
*[[Jazz (Movie)|Autobot Jazz]] w/ [[William Lennox|Captain Lennox]] (shielded blaster becomes motorcycle)

'''Future waves'''
*[[Sideswipe (ROTF)|Sideswipe]] w/ [[Mikaela Banes|Mikaela Banes]] (Sideswipe is black and Mikaela is a new sculpt with a ponytail)

====Battle Ops Bumblebee====
*[[Bumblebee (Movie)/toys#Transformers (2010)|Battle Ops Bumblebee]]

====Activators====
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Bumblebee]]
*[[Megatron (Movie)/toys#Transformers (2010)|Megatron]]
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]

'''Wave 2'''
*[[Ironhide (Movie)|Ironhide]]
*[[Starscream (Movie)|Starscream]]

{{comingsoontoy}}

====Powerbots====
'''Wave 1'''
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]
*[[Bumblebee (Movie)/toys#Transformers (2010)|Stealth Bumblebee]]

===Roleplay===
[[Image:TF2010_roleplay_OpCyberSword.jpg|thumb|300px|]]
*[[Cyber Sword|Optimus Prime Cyber Sword]]

{{-}}

===Speed Stars===
{{stub}}

{{comingsoontoy}}
=====Metal Heroes=====
*01 of 08: [[Bumblebee (Movie)/toys|Bumblebee]]
*02 of 08: [[Jetfire (ROTF)|Jetfire]]
*03 of 08: [[Optimus Prime (Movie)/toys|Optimus Prime]]
*04 of 08: [[Soundwave (ROTF)|Soundwave]]
*05 of 08: [[Barricade (Movie)|Highway Patrol Barricade]]
*06 of 08: [[Ironhide (Movie)|Ironhide]]
*07 of 08: [[Sideswipe (ROTF)|Sideswipe]]

=====Battle Series 2=====
'''Wave 1'''
*01 of 06: [[Sideswipe (ROTF)|Sideswipe]] vs. [[Wreckloose (ROTF)|Wreckloose]]
*02 of 06: Nightwatch Bumblebee vs. Patrol Barricade
*03 of 06: Optimus Prime vs. [[Bonecrusher (Movie)|Bonecrusher]]
*04 of 06: Optimus Prime vs Desert Long Haul
*05 of 06: Jetfire vs Megatron

'''Future waves'''
*06 of 06: Enforcer Ironhide vs Mixmaster

{{comingsoontoy}}
=====Cyber Hunt=====
*01 of 04: [[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

=====N.E.S.T. Global Alliance=====
'''Wave 1'''
*01 of 03: [[Bumblebee (Movie)/toys|Bumblebee]]

'''Future waves'''
*02 of 03: [[Optimus Prime (Movie)/toys|Optimus Prime]]
*03 of 03: [[Ironhide (Movie)|Ironhide]]
{{comingsoontoy}}

=====Stunticon=====
*01 of 03: [[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

=====Double Sider=====

{{comingsoontoy}}

=====Revealers=====
*01 of 03: [[Ironhide (Movie)|Ironhide]]
{{comingsoontoy}}

=====Road Assault=====
*01 of 04: [[Starscream (Movie)|Starscream]]

=====Robot Riders=====
*01 of 03: [[Sideswipe (ROTF)|Sideswipe]]
{{comingsoontoy}}

=====Track Set=====
*[[Bumblebee (Movie)|Bumblebee]] Track Set
{{comingsoontoy}}

====Radio control====
*[[Barricade (Movie)|Barricade]]
*[[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

====Lights & Sounds====
=====Basic=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
*[[Skids (ROTF)|Skids]]
*[[Optimus Prime (Movie)/toys|Optimus Prime]]
{{comingsoontoy}}

=====Deluxe=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

====Stealth Force====
=====Basic=====
'''Wave 1'''
*[[Bumblebee (Movie)/toys|Bumblebee]]
*[[Hound (G1)|Hound]] - vehicle based upon ''[[Universe (2008 toyline)|Universe (2008)]]'' Hound.
*[[Bluestreak|Silverstreak]]
*[[Soundwave (ROTF)|Soundwave]] - like the smaller die-cast [[Robot Powered Machines|RPM]]/Speed Stars toy, the vehicle is based upon ''[[Transformers Animated (franchise)|Transformers Animated]]'' [[Soundwave (Animated)|Soundwave]].

'''Future waves'''
*[[Barricade (Movie)|Barricade]]
*[[High Wire (Speed Stars)|High Wire]]
*[[Knock Out (Speed Stars)|Knock Out]]
{{comingsoontoy}}

=====Deluxe=====
'''Wave 1'''
*[[Gears (ROTF)|Gears]]
*[[Megatron (Movie)|Megatron]]

'''Future waves'''
*[[Inferno (G1)|Inferno]]

{{comingsoontoy}}

=====Electronic=====
*[[Optimus Prime (Movie)/toys|Optimus Prime]]
{{comingsoontoy}}

===Store exclusives===
{{Note|The stores listed here are for the North American releases. If these products are available in other markets, they may be available in different retail outlets.}}

====Big Bad Toy Store====
*[[Piranacon (G1)|Decepticon Piranacon]]
:* [[Nautilator|Decepticon Nautilator]]
:* [[Overbite (G1)|Overbite]]
:* [[Seawing (G1)|Decepticon Seawing]]
:* [[Skalor]]
:* [[Snaptrap (G1)|Decepticon Snap Trap]]
:* [[Tentakil (G1)|Decepticon Tentakil]]

====Kmart====
[[Image:TF2010toy-VictoryofTheFallen.jpg|right|thumb|300px|"No, Optimus Prime. You give me ''your'' face!"]]
*"The Victory of The Fallen" five pack includes:
:*[[Optimus Prime (Movie)/toys|Optimus Prime (Legends class)]]
:*[[Megatron (Movie)/toys|Megatron (Legends class)]]
:*[[Starscream (Movie)/toys|Starscream (Legends class)]]
:*[[Jetfire (ROTF)|Jetfire (Legends class)]]
:*[[The Fallen|The Fallen (Legends class)]]
{{-}}
{{comingsoontoy}}

====Target====
*"Crash Landing Attack" two pack includes:
:*[[Bumblebee (Movie)|Bumblebee]] ("Movie Preview" mold redeco with blue robot parts, lightning deco)
:*[[Thrust (ROTF)|Thrust]] (Deco somewhat based on F-35's real colours in jet mode, with Skywarp colours in robot mode)

*"High-Speed Spy Battle" two pack includes:
:*[[Skids (ROTF)|Autobot Skids]] & [[Mudflap (ROTF)|Mudflap]] (Deluxe class ice cream truck with additional rust stain decos)
:*[[Sideways (ROTF)|Sideways (Deluxe class)]]

*"Hunters Rumble" two pack includes:
:*[[Sideswipe (ROTF)|Sideswipe (Deluxe class)]] (''Revenge of the Fallen'' mold, silver and blue redeco)
:*[[Barricade (Movie)|Barricade (Deluxe class)]] (Interrogator Barricade mold redecoed as a Hong Kong police car)

*"Rotorwash Rumble" two pack includes:
:*[[Arcee (Movie)|Arcee (Deluxe class)]] (pink redeco)
:*[[Tailwhip]] (redeco of Deluxe class [[Blazemaster]])

*"The Ravage Infiltration" multi-pack includes:
:*[[Rollbar (RPM)|Rollbar]] (redeco of [[Dune Runner (ROTF)|Dune Runner]])
:*[[Flak (TF 2010)|Flak]] (redeco of [[Scattorshot (ROTF)|Scattorshot]])
:*[[Ravage (ROTF)|Ravage (Legends class)]]
:*Three human soldier mini-figures

{{comingsoontoy}}

====Toys"R"Us====
*[[Devastator (ROTF)|Constructicon Devastator]] (Legends class), based upon TakaraTomy's green and purple "G1 Colours Version", but with no purple.
:*[[Scavenger (ROTF)|Scavenger]]
:*[[Hightower (ROTF)|Hightower]]
:*[[Long Haul (ROTF)|Long Haul]]
:*[[Mixmaster (ROTF)|Mixmaster]]
:*[[Rampage (ROTF)|Rampage]]
:*[[Scrapper (ROTF)|Scrapper]]

*"Rampage Among The Ruins" three pack includes:
:*[[Rampage (ROTF)|Rampage (Deluxe class)]] (redeco based upon TakaraTomy's Decepticon Rampage Desert Combat redeco)
:*[[Bumblebee (Movie)/toys|Bumblebee (Deluxe class Cannon Bumblebee redeco)]]
:*[[Ravage (ROTF)|Ravage (Deluxe class redeco)]]

====Walmart====
*"Bombing Run Battle" two pack includes:
:*[[Bumblebee (Movie)/toys|Bumblebee (Deluxe class Cannon Bumblebee redeco)]]
:*[[Grindor (ROTF)|Grindor (Legends class)]] (desert deco)
{{-}}

*"Desert Ruins Brawl" two pack includes:
:*[[Brawl (Movie)|Decepticon Brawl (Deluxe class)]], (desert deco)
:*[[Jolt (ROTF)|Jolt (Legends class)]], (grey and blue deco)
{{-}}

[[Image:TF2010_Starscream'sAssault_toys.jpg|thumb|300px|]]
*"Starscream's Assault" two pack includes:
:*[[Starscream (Movie)/toys|Starscream (Voyager class)]]
:*[[Mudflap (ROTF)|Mudflap (Deluxe class)]] (deco is an over-the-top version of [[TakaraTomy]]'s Desert Version Mudflap redeco.)
{{-}}

====Other exclusives====
{{Note|The stores that the below items are exclusive to are currently not known.}}

*[[Brake-Neck]] ([[Mini-Con]])
*[[Drivetrain (Mini-Con)|Drivetrain]] (Mini-Con)
*[[Pan-Handler]] (Mini-Con)
*[[Swashplate]] (Mini-Con)

*"Battle in Space" two pack includes:
:*[[Hot Rod (G1)/toys#Classics (2006)|Rodimus]] (Deluxe class ''[[Classics (2006)|Classics]]'' toy, with deco from ''[[Universe (2008 toyline)|Universe]]'' "Challenge at Cybertron" pack, modified with [[rubsign]])
:*[[Cyclonus (G1)|Cyclonus]] with [[Nightstick (Cyclonus)|Nightstick]] (Deluxe class ''Universe'' toy, with deco from "Challenge at Cybertron" pack, modified with [[rubsign]])
:*Also includes: Autobot [[Matrix of Leadership]] from [[Optimus_Prime_(G1)/toys#NewYearConvoy|New Year Special Convoy]], [[IDW Publishing|IDW]] comic book.
{{comingsoontoy}}

*"Desert Decimation" four pack includes:
:*[[Ironhide (Movie)|Ironhide (Legends class)]] (has desert "sand" stains in vehicle and robot mode)
:*[[Ratchet (Movie)|Ratchet (Legends class)]] (has desert "sand" stains in vehicle and robot mode)
:*[[Bonecrusher (Movie)|Bonecrusher (Legends class)]]
:*[[Brawl (Movie)|Decepticon Brawl (Legends class)]] (tan with brown camouflage)
{{comingsoontoy}}

*"Megatron Rising" four pack includes:
:*[[Megatron (Movie)/toys|Megatron (Voyager class redeco)]]
:*[[Long Haul (ROTF)|Long Haul (Legends Devastator component)]]
:*[[Mixmaster (ROTF)|Mixmaster (Legends Devastator component)]]
:*[[Rampage (ROTF)|Rampage (Legends Devastator component)]] (yellow deco)

{{comingsoontoy}}

*"Sideways Sneak Attack" four pack includes:
:*[[Sideways (ROTF)|Sideways (Deluxe class)]] (battle damaged deco based upon his death scene.)
:*[[Arcee (Movie)|Arcee (Legends class)]]
:*[[Elita-1 (ROTF)|Elita-1 (Legends class)]]
:*[[Chromia (ROTF)|Chromia (Legends class)]]
{{comingsoontoy}}

===Toys confirmed for Japan but not for the USA===
====Legends Class====
{{collist|3|
*[[Mudflap (ROTF)|Delivery Mudflap]]
*[[Skids (ROTF)|Delivery Skids]]
*[[Brawl (Movie)|Desert Brawl]]
*[[Jetfire (ROTF)|Jetfire]]
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]
*[[Payload (Movie)|Payload]]
*[[Skipjack]]
*[[Scorponok (Movie)|Stalker Scorponok]]
}}

{{comingsoontoy}}

==Notes==
* The [[Robot Powered Machines]] range changed names. The Toy Fair ''Transformers'' press release rechristened the line "Action Fleet", but the packaging at Toy Fair featured the name "Speed Stars", which was what the items were eventually released as. No Micro Machines nostalgia for '''you!'''
* The plastic-coated wire twist-ties, which were normally used to secure a toy in its packaging in past toylines, have been replaced with paper-based tie-downs. The paper tie-downs are also used in the [[Generations (toyline)|Generations]] toyline.

==External links==
*[http://toyfair10.asmzine.com/gallery/hasbro/hasbro-transformers-press-kit/index.html ASMZine.com's Toy Fair 2010 Hasbro Transformers press kit gallery]
*[http://toyfair10.asmzine.com/gallery/hasbro/hasbro-transformers/index.html ASMZine.com's Toy Fair 2010 Transformers booth gallery]

[[Category:Live-action film series]]
[[Category:Toys]]

Transformers (2010 toyline)

2010-09-27T23:27:30Z

122.104.159.186:

{{disambig3|Transformers}}
'''Transformers''' is a toyline launched in [[2010]] with the intention of re-envisioning the [[Movie (toyline)|live action movie toyline]] into a broader celebration of the history of the brand. The line now features many characters who had not appeared in the movies, but at the same time [[Hasbro]] is able to plausibly present it as a movie tie-in to retailers who (naturally) are very eager to stock merchandise related to the highly popular and successful films.

It also includes the [[Transformers: Hunt for the Decepticons]] promotion in 2010 and the Reveal the Shield [[rubsign]] promotion in late 2010/early 2011.{{fact}}

Confusingly, the line has two different styles of packaging: the regular yellow packaging and the less common red packaging that is very similar in design to the [[Generations (toyline)|Generations]] toyline, but lacks the Generations subtitle.

:'''Japanese name:''' ''Transformers: Autobot Alliance''

==Toyline==
===Action figures "main line"===
====Legends Class====
[[Image:TF2010-toy Legends Rampage.jpg|thumb|300px|]]
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Cyberfire Bumblebee]] (redeco)
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Fireburst Optimus Prime]] (redeco)
*[[Rampage (ROTF)#Transformers (2010)|Rampage]]
*[[Ravage (ROTF)#Transformers (2010)|Ravage]]

'''Wave 2'''
*[[Long Haul (ROTF)#Transformers (2010)|Long Haul]]
*[[Override (TF 2010)|Override]] (ROTF [[Sideways (ROTF)#Legends Class toys|Sideways]] redeco)
*[[Sandstorm (G1)|Sandstorm]] (Classics [[Beachcomber (G1)#G1 Series|Beachcomber]] redeco)
*[[Hound (G1)#Transformers (2010)|Tracker Hound]] (Classics Autobot Hound redeco)

'''Future Waves'''
*[[Duststorm (TF 2010)|Duststorm]] (ROTF [[Springer (ROTF) #Legends Class toys|Springer]] redeco)
*[[Skids (ROTF)|Tuner Skids]] (ROTF [[Skids (ROTF) #Legends Class toys|Skids]] redeco)
*[[Optimus Prime (G1)/toys#Transformers (2010)|Optimus Prime]]
*[[Megatron (G1)/toys#Transformers (2010)|Megatron]]
*[[Prowl (G1)|Prowl]]
*[[Starscream (G1)/toys#Transformers (2010)|Starscream]]
*[[Bumblebee (G1)/toys#Transformers (2010)|Gold Bumblebee]] (Legends ''[[Universe (2008 toyline)|Universe]]'' Bumblebee redeco in homage to Goldbug).
* [[Trailbreaker (G1)|Trailcutter]]
{{comingsoontoy}}
{{-}}

====Scout Class====
[[Image:TF 2010 Hubcap toy.jpg|thumb|300px|]]
'''Wave 1'''
*[[Backfire (TF 2010)|Backfire]] (Autobot Knock-Out redeco)
*[[Brimstone (TF 2010)|Brimstone]] (Decepticon chopper cycle)
*[[Crankstart]] (Decepticon Dune Runner redeco)
*[[Hubcap (TF 2010)|Hubcap]] (Autobot muscle car)

'''Wave 2'''
*[[Breacher]] (SWAT vehicle who fits on Sea Spray)
*[[Insecticon (Movie)|Insecticon]] (insect thing from movie)
*[[Oil Pan]] (redeco of [[Brakedown (ROTF)|Brakedown]])

'''Future waves'''
*[[Firetrap]] (Scattorshot redeco)
*[[Sunspot]] (Skystalker redeco)
*[[Windcharger (G1)|Windcharger]]

====Deluxe Class====
[[Image:TF2010toy-RavageSeaAttack.jpg|thumb|300px|]]
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Battle Blade Bumblebee]] (all new sculpt)
*[[Ironhide (Movie)#Transformers (2010)|Ironhide]] with drone unit (all new sculpt)
*[[Jetblade]] (redeco of [[Dirge (ROTF)|Dirge]])
*[[Ravage (ROTF)|Sea Attack Ravage]] (redeco)

'''Wave 2'''
*[[Elita-1 (ROTF)|Elita-1]] ([[Chromia (ROTF)|Chromia]] redeco, instructions for combination will be online)
*[[Hailstorm (TF 2010)|Hailstorm]] (new sculpt)
*[[Skids (ROTF)|Tuner Skids]] (redeco of ROTF [[Skids (ROTF)|Skids]])
*[[Sideswipe (ROTF)#Transformers (2010)|Sidearm Sideswipe]] (entirely new sculpt with guns instead of swords)

'''Wave 3'''
*[[Jolt (ROTF)|Electrostatic Jolt]] (redeco of [[Jolt (ROTF)|Jolt]])
*[[Terradive (TF 2010)|Terradive]] (new sculpt, orange jet)
*[[Tomahawk (TF 2010)|Tomahawk]] (new sculpt, black Apache helicopter)

'''Wave 4'''
*[[Axor]] (White redeco of [[Lockdown (ROTF)]] with a retooled head and weapon)
*[[Ratchet (Movie)|Rescue Ratchet]] (G1 inspired redeco)

'''Future waves'''
*[[Fallback (TF 2010)|Fallback]] (redeco of [[Brawn (ROTF)|Brawn]])
*[[Mindset (TF 2010)|Mindset]] (redeco of Hailstorm with a retooled head)
{{comingsoontoy}}
{{-}}

====Voyager Class====
[[Image:TF2010Payload toy.jpg|thumb|300px|]]
'''Wave 1'''
*[[Ratchet (Movie)#Transformers (2010)|Night Ops Ratchet]] (redeco)
*[[Payload (Movie)|Payload]] (yellow redeco of [[Long Haul (ROTF)|Long Haul]])
*[[Sea Spray]]

'''Wave 2'''
*[[Banzaitron]] (redeco of [[Bludgeon (ROTF)|Bludgeon]])
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Battle Blades Optimus Prime]] (new sculpt with [[Matrix of Leadership|Matrix]])

'''Wave 3'''
*[[The Fallen]] (Blue and turquoise retool of The Fallen with ''a removable face'' (No, really) and a staff)
*[[Highbrow (TF 2010)|Highbrow]]

'''Future waves'''
*[[Strafe (TF 2010)|Strafe]]
*[[Lugnut (TF 2010)|Lugnut]]
*[[Grapple]]

{{comingsoontoy}}
{{-}}

====Leader Class====
[[Image:ROTF-toy leader Starscream.jpg|thumb|300px|]]
'''Wave 1'''
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]] with hooks and battle damage and mouth face
*[[Starscream (Movie)/toys#Transformers (2010)|Starscream]]

{{-}}

====Human Alliance====
'''Wave 1'''
*[[Bumblebee (Movie)|Bumblebee]] w/ [[Sam Witwicky|Sam Witwicky]] (Bumblebee is a minimal redeco with green eyes, and Sam is a new sculpt with hilarious proportions)
*[[Jazz (Movie)|Autobot Jazz]] w/ [[William Lennox|Captain Lennox]] (shielded blaster becomes motorcycle)

'''Future waves'''
*[[Sideswipe (ROTF)|Sideswipe]] w/ [[Mikaela Banes|Mikaela Banes]] (Sideswipe is black and Mikaela is a new sculpt with a ponytail)

====Battle Ops Bumblebee====
*[[Bumblebee (Movie)/toys#Transformers (2010)|Battle Ops Bumblebee]]

====Activators====
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Bumblebee]]
*[[Megatron (Movie)/toys#Transformers (2010)|Megatron]]
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]

'''Wave 2'''
*[[Ironhide (Movie)|Ironhide]]
*[[Starscream (Movie)|Starscream]]

{{comingsoontoy}}

====Powerbots====
'''Wave 1'''
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]
*[[Bumblebee (Movie)/toys#Transformers (2010)|Stealth Bumblebee]]

===Roleplay===
[[Image:TF2010_roleplay_OpCyberSword.jpg|thumb|300px|]]
*[[Cyber Sword|Optimus Prime Cyber Sword]]

{{-}}

===Speed Stars===
{{stub}}

{{comingsoontoy}}
=====Metal Heroes=====
*01 of 08: [[Bumblebee (Movie)/toys|Bumblebee]]
*02 of 08: [[Jetfire (ROTF)|Jetfire]]
*03 of 08: [[Optimus Prime (Movie)/toys|Optimus Prime]]
*04 of 08: [[Soundwave (ROTF)|Soundwave]]
*05 of 08: [[Barricade (Movie)|Highway Patrol Barricade]]
*06 of 08: [[Ironhide (Movie)|Ironhide]]
*07 of 08: [[Sideswipe (ROTF)|Sideswipe]]

=====Battle Series 2=====
'''Wave 1'''
*01 of 06: [[Sideswipe (ROTF)|Sideswipe]] vs. [[Wreckloose (ROTF)|Wreckloose]]
*02 of 06: Nightwatch Bumblebee vs. Patrol Barricade
*03 of 06: Optimus Prime vs. [[Bonecrusher (Movie)|Bonecrusher]]
*04 of 06: Optimus Prime vs Desert Long Haul
*05 of 06: Jetfire vs Megatron

'''Future waves'''
*06 of 06: Enforcer Ironhide vs Mixmaster

{{comingsoontoy}}
=====Cyber Hunt=====
*01 of 04: [[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

=====N.E.S.T. Global Alliance=====
'''Wave 1'''
*01 of 03: [[Bumblebee (Movie)/toys|Bumblebee]]

'''Future waves'''
*02 of 03: [[Optimus Prime (Movie)/toys|Optimus Prime]]
*03 of 03: [[Ironhide (Movie)|Ironhide]]
{{comingsoontoy}}

=====Stunticon=====
*01 of 03: [[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

=====Double Sider=====

{{comingsoontoy}}

=====Revealers=====
*01 of 03: [[Ironhide (Movie)|Ironhide]]
{{comingsoontoy}}

=====Road Assault=====
*01 of 04: [[Starscream (Movie)|Starscream]]

=====Robot Riders=====
*01 of 03: [[Sideswipe (ROTF)|Sideswipe]]
{{comingsoontoy}}

=====Track Set=====
*[[Bumblebee (Movie)|Bumblebee]] Track Set
{{comingsoontoy}}

====Radio control====
*[[Barricade (Movie)|Barricade]]
*[[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

====Lights & Sounds====
=====Basic=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
*[[Skids (ROTF)|Skids]]
*[[Optimus Prime (Movie)/toys|Optimus Prime]]
{{comingsoontoy}}

=====Deluxe=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

====Stealth Force====
=====Basic=====
'''Wave 1'''
*[[Bumblebee (Movie)/toys|Bumblebee]]
*[[Hound (G1)|Hound]] - vehicle based upon ''[[Universe (2008 toyline)|Universe (2008)]]'' Hound.
*[[Bluestreak|Silverstreak]]
*[[Soundwave (ROTF)|Soundwave]] - like the smaller die-cast [[Robot Powered Machines|RPM]]/Speed Stars toy, the vehicle is based upon ''[[Transformers Animated (franchise)|Transformers Animated]]'' [[Soundwave (Animated)|Soundwave]].

'''Future waves'''
*[[Barricade (Movie)|Barricade]]

{{comingsoontoy}}

=====Deluxe=====
'''Wave 1'''
*[[Gears (ROTF)|Gears]]
*[[Megatron (Movie)|Megatron]]

'''Future waves'''
*[[Inferno (G1)|Inferno]]

{{comingsoontoy}}

=====Electronic=====
*[[Optimus Prime (Movie)/toys|Optimus Prime]]
{{comingsoontoy}}

===Store exclusives===
{{Note|The stores listed here are for the North American releases. If these products are available in other markets, they may be available in different retail outlets.}}

====Big Bad Toy Store====
*[[Piranacon (G1)|Decepticon Piranacon]]
:* [[Nautilator|Decepticon Nautilator]]
:* [[Overbite (G1)|Overbite]]
:* [[Seawing (G1)|Decepticon Seawing]]
:* [[Skalor]]
:* [[Snaptrap (G1)|Decepticon Snap Trap]]
:* [[Tentakil (G1)|Decepticon Tentakil]]

====Kmart====
[[Image:TF2010toy-VictoryofTheFallen.jpg|right|thumb|300px|"No, Optimus Prime. You give me ''your'' face!"]]
*"The Victory of The Fallen" five pack includes:
:*[[Optimus Prime (Movie)/toys|Optimus Prime (Legends class)]]
:*[[Megatron (Movie)/toys|Megatron (Legends class)]]
:*[[Starscream (Movie)/toys|Starscream (Legends class)]]
:*[[Jetfire (ROTF)|Jetfire (Legends class)]]
:*[[The Fallen|The Fallen (Legends class)]]
{{-}}
{{comingsoontoy}}

====Target====
*"Crash Landing Attack" two pack includes:
:*[[Bumblebee (Movie)|Bumblebee]] ("Movie Preview" mold redeco with blue robot parts, lightning deco)
:*[[Thrust (ROTF)|Thrust]] (Deco somewhat based on F-35's real colours in jet mode, with Skywarp colours in robot mode)

*"High-Speed Spy Battle" two pack includes:
:*[[Skids (ROTF)|Autobot Skids]] & [[Mudflap (ROTF)|Mudflap]] (Deluxe class ice cream truck with additional rust stain decos)
:*[[Sideways (ROTF)|Sideways (Deluxe class)]]

*"Hunters Rumble" two pack includes:
:*[[Sideswipe (ROTF)|Sideswipe (Deluxe class)]] (''Revenge of the Fallen'' mold, silver and blue redeco)
:*[[Barricade (Movie)|Barricade (Deluxe class)]] (Interrogator Barricade mold redecoed as a Hong Kong police car)

*"Rotorwash Rumble" two pack includes:
:*[[Arcee (Movie)|Arcee (Deluxe class)]] (pink redeco)
:*[[Tailwhip]] (redeco of Deluxe class [[Blazemaster]])

*"The Ravage Infiltration" multi-pack includes:
:*[[Rollbar (RPM)|Rollbar]] (redeco of [[Dune Runner (ROTF)|Dune Runner]])
:*[[Flak (TF 2010)|Flak]] (redeco of [[Scattorshot (ROTF)|Scattorshot]])
:*[[Ravage (ROTF)|Ravage (Legends class)]]
:*Three human soldier mini-figures

{{comingsoontoy}}

====Toys"R"Us====
*[[Devastator (ROTF)|Constructicon Devastator]] (Legends class), based upon TakaraTomy's green and purple "G1 Colours Version", but with no purple.
:*[[Scavenger (ROTF)|Scavenger]]
:*[[Hightower (ROTF)|Hightower]]
:*[[Long Haul (ROTF)|Long Haul]]
:*[[Mixmaster (ROTF)|Mixmaster]]
:*[[Rampage (ROTF)|Rampage]]
:*[[Scrapper (ROTF)|Scrapper]]

*"Rampage Among The Ruins" three pack includes:
:*[[Rampage (ROTF)|Rampage (Deluxe class)]] (redeco based upon TakaraTomy's Decepticon Rampage Desert Combat redeco)
:*[[Bumblebee (Movie)/toys|Bumblebee (Deluxe class Cannon Bumblebee redeco)]]
:*[[Ravage (ROTF)|Ravage (Deluxe class redeco)]]

====Walmart====
*"Bombing Run Battle" two pack includes:
:*[[Bumblebee (Movie)/toys|Bumblebee (Deluxe class Cannon Bumblebee redeco)]]
:*[[Grindor (ROTF)|Grindor (Legends class)]] (desert deco)
{{-}}

*"Desert Brawl Ruins" two pack includes:
:*[[Brawl (Movie)|Decepticon Brawl (Deluxe class)]], (desert deco)
:*[[Jolt (ROTF)|Jolt (Legends class)]], (grey and blue deco)
{{-}}

[[Image:TF2010_Starscream'sAssault_toys.jpg|thumb|300px|]]
*"Starscream's Assault" two pack includes:
:*[[Starscream (Movie)/toys|Starscream (Voyager class)]]
:*[[Mudflap (ROTF)|Mudflap (Deluxe class)]] (deco is an over-the-top version of [[TakaraTomy]]'s Desert Version Mudflap redeco.)
{{-}}

====Other exclusives====
{{Note|The stores that the below items are exclusive to are currently not known.}}

*"Desert Decimation" four pack includes:
:*[[Ironhide (Movie)|Ironhide (Legends class)]] (has desert "sand" stains in vehicle and robot mode)
:*[[Ratchet (Movie)|Ratchet (Legends class)]] (has desert "sand" stains in vehicle and robot mode)
:*[[Bonecrusher (Movie)|Bonecrusher (Legends class)]]
:*[[Brawl (Movie)|Decepticon Brawl (Legends class)]] (tan with brown camouflage)
{{comingsoontoy}}

*"Megatron Rising" four pack includes:
:*[[Megatron (Movie)/toys|Megatron (Voyager class redeco)]]
:*[[Long Haul (ROTF)|Long Haul (Legends Devastator component)]]
:*[[Mixmaster (ROTF)|Mixmaster (Legends Devastator component)]]
:*[[Rampage (ROTF)|Rampage (Legends Devastator component)]] (yellow deco)

{{comingsoontoy}}

*"Sideways Sneak Attack" four pack includes:
:*[[Sideways (ROTF)|Sideways (Deluxe class)]] (battle damaged deco based upon his death scene.)
:*[[Arcee (Movie)|Arcee (Legends class)]]
:*[[Elita-1 (ROTF)|Elita-1 (Legends class)]]
:*[[Chromia (ROTF)|Chromia (Legends class)]]
{{comingsoontoy}}

===Toys confirmed for Japan but not for the USA===
====Legends Class====
{{collist|3|
*[[Mudflap (ROTF)|Delivery Mudflap]]
*[[Skids (ROTF)|Delivery Skids]]
*[[Brawl (Movie)|Desert Brawl]]
*[[Jetfire (ROTF)|Jetfire]]
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]
*[[Payload (Movie)|Payload]]
*[[Skipjack]]
*[[Scorponok (Movie)|Stalker Scorponok]]
}}

{{comingsoontoy}}

==Notes==
* The [[Robot Powered Machines]] range changed names. The Toy Fair ''Transformers'' press release rechristened the line "Action Fleet", but the packaging at Toy Fair featured the name "Speed Stars", which was what the items were eventually released as. No Micro Machines nostalgia for '''you!'''
* The plastic-coated wire twist-ties, which were normally used to secure a toy in its packaging in past toylines, have been replaced with paper-based tie-downs. The paper tie-downs are also used in the [[Generations (toyline)|Generations]] toyline.

==External links==
*[http://toyfair10.asmzine.com/gallery/hasbro/hasbro-transformers-press-kit/index.html ASMZine.com's Toy Fair 2010 Hasbro Transformers press kit gallery]
*[http://toyfair10.asmzine.com/gallery/hasbro/hasbro-transformers/index.html ASMZine.com's Toy Fair 2010 Transformers booth gallery]

[[Category:Live-action film series]]
[[Category:Toys]]

Franchises

2010-09-16T11:15:59Z

122.104.159.186: /* Hasbro franchises */

[[Image:Armadalogo.jpg|right|250px|]]
[[Image:BWlogo.jpg|right|250px|]]
[[Image:TF2007_Logo.jpg|right|250px|]]
[[Image:Headmasters_jplogo.jpg|right|250px|Headmasters jplogo.jpg]]
A '''franchise''', for lack of a better term, is an incarnation or "generation" of the [[Transformers brand|Transformers brand]]. The word is used here to refer to the collection of not just [[Toy|toys]], but also media, merchandise, and ideas that surround each of these incarnations. Because of these other elements, the word "toyline" would not be broad enough; the toyline is just the toy component of the whole thing.

==Hasbro franchises==
There have been many franchises over the two decades that ''Transformers'' has been around. A list follows.

{{note|"Flagship" lines—generally those containing the bulk of new-mold toys and supported by an animated cartoon and other marketing—are listed in '''bold'''. Many of the minor "franchises" are little more than toylines, either with little or no fiction, or else new iterations of previous franchises, primarily ''Generation 1''.}}

[[Image:G1logo.jpg|right|200px|]]

* 1984–1991, 2001– : For the first eight years, there was no "franchise" as such; the brand of "'''The Transformers'''" alone was used on the toyline and associated media (such as the [[The Transformers (cartoon)|Sunbow cartoon]] and [[The Transformers (Marvel comic)|Marvel comics]]). When that toyline was resurrected in the early 2000's, it was retroactively dubbed '''''[[Generation 1 (franchise)|Generation 1]]'''''. New ''Generation 1'' media and toys continue to be produced to this day.

*1990–1991: ''[[Classics (Europe)|Classics]]'' was the name of a ''Generation 1'' subline in Europe and Australia, reissuing many toys originating from 1984 through 1987.{{-}}

[[Image:G2Logo.jpg|right|200px|]]

* 1993–1995: '''''[[Generation 2 (franchise)|Generation 2]]''''' was a relaunch of the toy line, a mix of old and new toy designs. A new comic continued the story of the Marvel ''Generation 1'' comics, while the ''Generation 1'' cartoon was re-edited and rebroadcast.

* 1996–2001: '''''[[Beast Wars (franchise)|Beast Wars]]''''' changed the direction of the line with robots that changed into "realistically"-styled animals and soon moved into other varieties of animal-[[Alternate mode|alt-mode]] robots. It was supported by a CGI cartoon.{{-}}

[[Image:MW_logo.jpg|right|200px|MW logo.jpg]]

* 1997: ''[[Machine Wars]]'' was a limited line of redecorated older toys, released to capitalize on the popularity of ''Beast Wars''. Fiction was limited to on-package [[bio]]s.

* 1999: ''[[Animorphs (toyline)|Animorphs]]'' was a short-lived franchise using the ''Transformers'' name but unrelated with regard to fictional backstory. As this line was in support of a non-Transformers fictional universe, no specific fiction was tied to the toy line.

* 2000–2001: '''''[[Beast Machines (franchise)|Beast Machines]]''''' continued the directions of ''Beast Wars'' and added futuristic vehicles to the mix. The latter portion of this franchise was subtitled "The Battle for the Spark". Like ''Beast Wars'', it was supported by a CGI cartoon.{{-}}

[[Image:123tflogo.jpg|right|200px|]]

* 2001–2002: ''[[1-2-3 Transformers]]'' was a short-lived line of large, simple toys aimed at younger children. The line's niche was later filled by the ''Go-Bots'' line. No fiction exists for this franchise.

* 2001–2003: '''''[[Robots in Disguise (franchise)|Robots in Disguise]]''''' was a port of the Japanese ''Car Robots'' toyline and cartoon, padded out with additional toys in the United States.

* 2002: ''[[Expanded Universe]]'' was a short-lived labeling of [[BotCon]] toys. It was used solely for [[BotCon 2002]] and only consisted of [[CatSCAN]], [[Cyclonus (G1)|Cyclonus]], [[Glyph (G1)|Glyph]], and [[Tap-Out (G1)|Tap-Out]]. For simplicity, most people combine this line with the later ''Universe'' line.

* 2002–2003: '''''[[Armada (franchise)|Armada]]''''' marked a new beginning for the toys and fiction, heralded by the addition of the [[Mini-Con]] faction. The latter portion of the franchise was subtitled "[[The Unicron Battles]]". It was marketed in Japan as ''Micron Legend''. The toyline was supported by a full cartoon series, comic book, pack-in mini-comics, on-line bios, and a great deal of ancillary merchandise.

* 2002–2005: The ''[[Commemorative Series]]'' consisted of reissued toys from the first three years of ''Generation 1'', primarily available at Toys "R" Us. The toys had been previously reissued by Takara in Japan in the ''Transformers Collection'' line. As a reissue line, fiction was limited solely to on-package bios. Effectively ended in 2004, with two more delayed releases coming out in 2005.{{-}}

[[Image:Universelogo.jpg|right|200px|]]

* 2003–2008: ''[[Universe (2003 franchise)|Universe]]'' supplemented the wildly successful ''Armada'' with [[redeco]]es of older toys and [[BotCon|convention]]-based fiction. Package blurbs provided a general fictional overview, and the line was briefly supported by a comic book. Largely ended in 2005, but still continued in one form or another until early 2008.

* 2003: ''[[Built to Rule]]'' consisted of Lego-compatible building blocks used to assemble various transformable ''Armada'' characters. It received no fiction independent of ''Armada''.{{-}}

[[Image:Gobots_logo.jpg|right|200px|Gobots logo.jpg]]

* 2003–2005: ''[[Go-Bots (toyline)|Go-Bots]]'' introduced a line of larger, simple toys aimed at children too young for the mainline toys. Fiction included on-package bios and a short-lived cartoon.{{-}}

[[Image:Energonlogo.jpg|right|200px|]]

* 2003–2005: '''''[[Energon (franchise)|Energon]]''''' followed up on ''Armada''. The latter portion of the franchise was subtitled "The [[Powerlinx Battles]]". It was marketed in Japan as ''Super Link''. Fiction included a full cartoon series, a comic book, pack-in mini-comics, and on-line bios.{{-}}

[[Image:AlternatorsLogo.jpg|right|200px|]]

* 2003–2006: ''[[Alternators]]'', a toy-only franchise, combined licensed, 1/24th-scale replica vehicles with complex transformations and ''Generation 1'' characters. It was marketed in Japan as ''Binaltech'', where the toys were packaged with bios and short stories that fleshed out the line's place in continuity. Sadly, the American franchise received no fiction beyond on-package character quotes for the later toys, a brief summary of the original setting of the Japanese ''Binaltech'' story revealed through a promotional Mazda website, and a single toy bio that was never officially released.{{-}}

[[Image:Cybertron-Logo.jpg|right|200px|]]

* 2005–2006: '''''[[Cybertron (franchise)|Cybertron]]''''' completed the arc begun by ''Armada'', capping off the "[[Unicron Trilogy]]". The latter portion of the franchise was subtitled "Primus Unleashed". It was marketed in Japan as ''Galaxy Force''. Fiction included a cartoon, on-package blurbs and pack-in "Planet Maps" with character bios and profiles of various worlds.

* 2006–2008: ''[[Star Wars|Star Wars Transformers]]'' combined the transforming play pattern with the characters and vehicles of the popular movie franchise. Fiction was limited to on-package bios, as this line was in support of a non-''Transformers'' fictional universe.

* 2006: The ''[[Beast Wars 10th Anniversary]]'' limited line featured six reissues of older ''Beast Wars'' toys with special packaging, new decos and bonus features, and two all-new molds. Fiction included on-package bios and pack-in DVDs of ''Beast Wars'' cartoon episodes.{{-}}

[[Image:Classicslogo.jpg|right|200px|]]

* 2006–2007: ''[[Classics (2006)|Classics]]'' was a line of rehashed ''Generation 1'' characters intended to be a stopgap while the 2007 movie toys were being prepared. Its success prompted Hasbro to continue it as the "Classic Series" under the 2008 ''Universe'' line. Fiction was limited to a fan club comic.

* 2006–2009: The ''[[Titanium Series]]'' was aimed specifically at fans, with a range of characters from older franchises and more obscure corners of the fiction, and die-cast metal designs. As the characters are all based on previous franchises, fiction consisted solely of on-package bios. Effectively ended in 2007, with a few delayed releases coming out as [[exclusive]]s as late as 2009. Later releases were co-branded as part of the ''Movie'' line, ''Universe'' or ''Revenge of the Fallen''.{{-}}

[[Image:TF2007_Logo.jpg|right|200px|]]

* 2007–2008: The "'''[[Movie (franchise)|Movie]]'''" franchise marked a new level for Transformers, with [[Transformers (2007)|''Transformers'']] as its centerpiece. The later portion of the toyline, primarily consisting of redecos, was subtitled "[[AllSpark Power]]", followed by a short-lived second expansion, the [[Premium Series]]. In addition to the movie itself, fiction included various comics, bios, package blurbs, and other ancillary merchandise.{{-}}

[[Image:Transformersanimated_franchise_logo.png|right|200px|Transformersanimated franchise logo.png]]

* 2008– : '''''[[Transformers Animated|Animated]]''''' is the first American-written cartoon franchise in just under a decade. It carries on the brand with a new look and some old familiar faces. Fiction includes the cartoon, a comic book series, and on-package bios.{{-}}

[[Image:Universe2008Logo.jpg|right|200px|]]

* 2008–2009: ''[[Universe (2008 franchise)|Universe]]'' re-uses the catch-all name of several years prior, but is a new umbrella franchise covering products not falling under either ''Crossovers'' or ''Animated''. It is not slated to receive any fiction except for on-package bios.

* 2008– : ''[[Crossovers]]'' rebrands the ''Star Wars Transformers'' line, as well as bringing in transforming Marvel characters, following Hasbro's acquisition of the Marvel license.{{-}}

[[Image:Revenge_fallen_logo.jpg|right|200px|Revenge fallen logo.jpg]]

* 2009–2010;: '''''[[Revenge of the Fallen (franchise)|Revenge of the Fallen]]''''' continues in the [[Live-action film series|live-action film]] direction begun by [[Transformers (2007)|''Transformers'']]. The later portion of the toyline, was subtitled "[[N.E.S.T. Global Alliance]]". {{-}}

*2010- : ''[[Generations]]'' continues on from 2008's Universe to be the catch-all franchise covering products not falling under the concurrent ''[[Transformers (2010 toyline)|Transformers (2010)]]'' toyline. It is not slated to receive any fiction except for on-package bios although it includes characters from the game [[War for Cybertron]].
{{-}}

==Takara franchises==
===Generation 1===
Beginning in 1986, (the second year of the franchise in Japan), [[Takara|Takara]] got into the habit of annually [[Rebranding|rebranding]] the ''Transformers'' property. Moreover, 1987's ''[[The Headmasters (franchise)|The Headmasters]]'' kicked off a trend in which Takara's toylines and fiction branched off from [[Hasbro|Hasbro]]'s versions to increasingly significant degrees. Thus, the later iterations of Japanese Generation 1 are often referred to as "franchises", despite being part of the larger Generation 1 franchise. They include:

*1985: ''[[Fight! Super Robot Lifeform Transformers (franchise)|Fight! Super Robot Lifeform Transformers]]''

*1986: ''[[Transformers 2010|Transformers 2010]]''

*1987: ''[[The Headmasters (franchise)|The Headmasters]]''

*1988: ''[[Super-God Masterforce (franchise)|Super-God Masterforce]]''

*1989: ''[[Victory (franchise)|Victory]]''

*1990: ''[[Zone (franchise)|Zone]]''

*1991: ''[[Return of Convoy (franchise)|Return of Convoy]]''

*1992: ''[[Operation Combination (franchise)|Operation Combination]]''

===Beast Wars===
To fill the sometimes-lengthy gap between the seasons of the ''Beast Wars'' television show, Takara decided to augment that series with two Japanese-exclusive franchises.

*1998: ''[[Beast Wars II (franchise)|Beast Wars II]]'', with a toyline mostly consisting of redecorated existing ''Beast Wars'' toys.

*1999: ''[[Beast Wars Neo (franchise)|Beast Wars Neo]]'', numerous new molds with additional redecos.

===Post-Beast Wars===
* 2000: ''[[Car Robots|Car Robots]]'' was a mixed line of complex new molds and redecorated toys from previous lines. An expanded version was later marketed in America as ''Robots in Disguise''.

*2002–2004: ''[[Micromaster Collection|Micromaster Collection]]'' re-released the various Japanese-exclusive Micromaster combining teams from late in the Generation 1 era.

*2002-2006: ''[[Transformers Collection|Transformers Collection]]'' consisted of book-boxed reissues of toys from the early years of Generation 1. Many of the same toys would subsequently be reissued in the United States in the ''Commemorative Series'' line.

*2003: ''[[Smallest Transforming Transformers|Smallest Transforming Transformers]]'' (often mislabeled "World's Smallest Transformers") reworked early Generation 1 toys at extremely small scale.

*2003–2008: ''[[Binaltech|Binaltech]]'', Japan's version of ''Alternators''. Originally ended in 2006, later reanimated.

*2003– : ''[[Masterpiece|Masterpiece]]'' is a collector-oriented series of "ultimate" versions of classic Generation 1 characters, with great complexity and high prices.

*2004–2005: ''[[Robot Masters|Robot Masters]]'' was a line of mixed heritage, collecting characters from several continuities. Most of its toys were redecos or new designs based on larger toys reduced in scale.

*2006–2007: ''[[Kiss Players (franchise)|Kiss Players]]'' picked up the tail end of the ''Binaltech''/''Alternators'' toyline, but with an all-new, all-creepy storyline.

*2007: The ''[[Beast Wars Telemocha Series|Beast Wars Telemocha Series]]'' was Japan's expanded equivalent of the ''Beast Wars 10th Anniversary'' line.

*2007– : ''[[Encore|Transformers Encore]]'' revives the trend of reissuing older Generation 1 toys, including many not previously available in Japan.

*2007– : ''[[Henkei! Henkei! Transformers|Henkei! Henkei! Transformers]]'' uses the molds created for the 2007 ''Classics'' and 2008 ''Universe'' lines and gives them color schemes more accurate to the original Generation 1 cartoon. Fiction exists in the form of a pack-in comic.

==Merchandising franchises==
Several lines of non-transforming figures have been released, capitalizing on the popularity of the ''Transformers'' characters.

* 2000–?: [[Super Collection Figure|Super Collection Figure]], a Japanese line of PVC figures based on character models from the Generation 1 cartoon. It was later marketed in America as ''Heroes of Cybertron'', with some minor alterations.
* 2002–2003: [[MyClone|MyClone]], a Transformers iteration of a super-deformed figure line in Japan.
* 2007: [[Robot Heroes|Robot Heroes]], adorably cute figurines of various characters. It started out under the ''Movie'' banner (despite originally containing toys based on ''Generation 1'' characters), then continued under ''Universe'' (2008) and ''Revenge of the Fallen''.

{{stub}}

[[Category:Fandom]]
[[Category:Franchises|*]]

Franchises

2010-09-16T11:15:19Z

122.104.159.186: /* Hasbro franchises */