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		<title>Package art</title>
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		<updated>2010-03-01T11:00:25Z</updated>

		<summary type="html">&lt;p&gt;143.238.69.88: &lt;/p&gt;
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For more images, please visit the &#039;&#039;&#039;[[Package art/Gallery|Gallery]]&#039;&#039;&#039;.&amp;lt;/div&amp;gt;&lt;br /&gt;
{{picsneeded|Generation 2, Machine Wars}}&lt;br /&gt;
&lt;br /&gt;
[[Image:G1_OptimusPrime_boxart.jpg|right|thumb|350px|Box art for [[Optimus Prime (G1)|Optimus Prime]] in 1984 by [[Jeffrey Mangiat]].]]&lt;br /&gt;
&lt;br /&gt;
Throughout the life of the [[Transformers brand|&#039;&#039;Transformers&#039;&#039; brand]], &#039;&#039;&#039;package art&#039;&#039;&#039; has been one of its most common elements.  Though not as widely noted and celebrated as [[Tech Spec|Tech Specs]], it is just as enduring and iconic to the brand.  In the fandom, it is also referred to as &#039;&#039;&#039;box art&#039;&#039;&#039;, though it also appears on carded toy packages.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;Transformers&#039;&#039; package art most often serves to portray the toy in the mode that it isn&#039;t packaged in.  As most Transformers are sold in their non-robot forms, it typically shows them as robots (or whatever their equivalent primary mode is.)  &lt;br /&gt;
&lt;br /&gt;
===Generation 1===&lt;br /&gt;
[[Image:Thunderwingboxart.jpg|left|200px|thumb|All that hard work and they STILL missed a mode.]]&lt;br /&gt;
Every Transformer sold in Generation 1 featured hand-painted artwork on the front of the package, most often showing the robot mode, with the vehicle form of the actual toy visible alongside it through a clear plastic window or bubble.  A smaller version of the art was shown as part of the character&#039;s [[Bio|biography]] and [[Tech Spec]] profile.  Generation 1&#039;s package art also showed up in numerous merchandising items, such as [[Action Card|Action Cards]], [[Pack-in material|pack-in flyers]], [[Iron-on patch|iron-on patches]], party hats, and more.&lt;br /&gt;
&lt;br /&gt;
Some toys would also have art depicting their vehicle mode.  The [[Jumpstarter|Jumpstarters]] had vehicle art because they were packaged in robot mode, and the [[Triple Changer|Triple Changers]] had art for the vehicle mode the toy wasn&#039;t packaged in. The tech specs still used the robot art only. [[Punch (G1)|Punch]] also had boxart for both of his robot modes.   Another exception to the rule was the [[Clone (subgroup)|Clones]], sold packaged in their identical robot modes, with artwork of their different alternate modes alongside them.  Vehicle mode art was generally used only on windowed boxes, since the non-windowed boxes (such as [[Omega Supreme (G1)|Omega Supreme]], [[Metroplex (G1)|Metroplex]], [[Fortress Maximus (G1)|Fortress Maximus]], and [[Countdown (G1)|Countdown]]) had large pictures of all alternate modes on the front.  &lt;br /&gt;
&lt;br /&gt;
Package art for the multiple-form [[Pretender|Pretenders]] featured all of their forms: outer shell and both modes of the inner robot.  As the multiple-form Mega and Ultra Pretender toys came along, this resulted in some rather crowded package art.  &lt;br /&gt;
&lt;br /&gt;
[[Image:G1 boxart at botcon.jpg|right|250px|thumb|When we win the lottery, this is where we&#039;re going.]] &lt;br /&gt;
The character art for many of the [[Diaclone]]-licensed characters was directly appropriated from their original Diaclone boxes, including Autobot vehicles, Dinobots, and Decepticon cassettes. This style was maintained for all newly-commissioned Generation 1 (and Generation 2) character art, presumably for consistency. &lt;br /&gt;
&lt;br /&gt;
This art style often depicted a somewhat fictionalized version of the robot mode. While the reproduction of the toy&#039;s finer details was done very faithfully, the actual poses were often utterly impossible to reproduce given the limited articulation of most &#039;&#039;Generation 1&#039;&#039; toys.  Seemingly, the less the posable the toy was, the greater the artistic exaggeration tended to be; thus, the [[Throttlebot|Throttlebots]] and [[Battlecharger|Battlechargers]] were shown with jointed arms, separable legs and posable heads, even though the represented toys lacked all these features.&lt;br /&gt;
&lt;br /&gt;
Some of the first year&#039;s character art, such as [[Optimus Prime (G1)|Optimus Prime]], [[Jazz (G1)|Jazz]], and some of the [[Seeker]]s, were painted by [[Jeffrey Mangiat]].  A large portion of the 1986 through 1988 character line art was done by [http://www.baboonbooks.com/portfolio/Illustration_images/Transformers/trans_illus.html Richard Marcej], including some if not all of the [[Predacon (G1)|Predacons]], [[Headmaster (technology)|Headmasters]], [[Targetmasters]], [[Powermasters]], [[Seacon (G1)|Seacons]] and [[Pretenders]]. Much of the late-run &#039;&#039;Generation 1&#039;&#039; package art was the work of Japanese illustrator [[Hidetsugu Yoshioka]], whose work brought a dynamic and appealing style to the often blocky and simplistic toys.&lt;br /&gt;
&lt;br /&gt;
A number of the original &#039;&#039;Generation 1&#039;&#039; paintings have appeared for sale at recent [[BotCon|BotCons]], at asking prices starting at $650 and ranging up to several thousand dollars. &lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
====Back of the box art====&lt;br /&gt;
[[Image:G1 1984 backofboxbattle.jpg|left|200px|thumb|My name is Optimus Prime.  I&#039;m Japanese!]]&lt;br /&gt;
For the first five years, the boxed toys of &#039;&#039;Generation 1&#039;&#039; also featured hand-painted, mural-like artwork depicting that year&#039;s toyline engaged in battle.&lt;br /&gt;
&lt;br /&gt;
Compared to the fiction which developed around the toys, these paintings often feature some rather surreal elements.  Multiples of the same character are shown (sometimes to depict movement, and possibly a result of the &#039;&#039;Transformers&#039;&#039; toys&#039; original fictional origin as piloted mecha), and cars are seen to fly through space.  Occasional off-model characters appear as well, such as a red Tracks or a strange-looking Broadside.&lt;br /&gt;
&lt;br /&gt;
The original 1984 painting showed the Transformers battling in deep space.  The 1985 toy assortment was shown fighting in Earth orbit, with the planet sustaining some massive damage below them.  In 1986, they were on the barren surface of a planet, centered around Metroplex.  (1985 and 1986&#039;s were painted by Jeffrey Mangiat.)  The 1987 battle was once again in deep space, with [[Fortress Maximus (G1)|Fortress Maximus]] and [[Scorponok (G1)|Scorponok]] as the clear centerpieces; 1988 was likewise set in deep space.&lt;br /&gt;
&lt;br /&gt;
[[Image:SpaceshotAngry.jpg|right|150px|thumb|I&#039;ll finish you yet, Dudley Do-Right!]]&lt;br /&gt;
With the proliferation of Pretenders and [[Micromaster]] bases in 1989, the standardized back-of-box art was replaced with a series of rather crude and cartoonish hand-drawn scenes, each showing a few of that year&#039;s characters engaged in combat, typically the toy type (Micromaster base, Mega Pretender, etc.) that was being sold in the package. The line art for these illustrations was apparently all done by [[Richard Marcej| Richard Marcej]] [http://www.baboonbooks.com/portfolio/Illustration_images/Battle%20Scenes/TransbattleIllus.html], who was creditably also responsible for much of the higher-quality character art from earlier years.&lt;br /&gt;
&lt;br /&gt;
The Action Masters in 1990 did get a more traditional mural painting, showing a battle in low Earth orbit, complete with ground vehicles flying through space.&lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
===Generation 2===&lt;br /&gt;
&#039;&#039;Generation 2&#039;&#039; featured a combination of retouched (or redrawn-to-look-as-if-it-were-retouched) &#039;&#039;Generation 1&#039;&#039; (obviously for the repainted or retooled &#039;&#039;Generation 1&#039;&#039; toys) and all-new artwork to accompany the new toys. This new artwork was closer in resemblance to the artwork seen in the last years of &#039;&#039;Generation 1&#039;&#039; than the early art.&lt;br /&gt;
&lt;br /&gt;
Some of &#039;&#039;Generation 2&#039;&#039;&#039;s package art was reproduced on a series of pack-in [[Real Action Pop-Ups 3-D Transformer Trading Card|Real Action Pop-Ups 3-D Transformer Trading Cards]].&lt;br /&gt;
&lt;br /&gt;
===Beast Wars===&lt;br /&gt;
[[Image:Sonar-bw-packageart.jpg|left|150px|thumb|The Batclaw.]]&lt;br /&gt;
&#039;&#039;[[Beast Wars (toyline)|Beast Wars]]&#039;&#039; continued the painted-art standard of &#039;&#039;Generation 1&#039;&#039;, though the artwork tended to exaggerate the beastly qualities of the robot modes.  Occasional use of the mutant head feature on the early &#039;&#039;Beast Wars&#039;&#039; toys sometimes led to rather strange results. &lt;br /&gt;
&lt;br /&gt;
[[Image:Rampage-backofthebox.jpg|right|150px|thumb|Terror Claws, the arch nemesis of Echowarrior.]] &lt;br /&gt;
&lt;br /&gt;
Three of the largest &#039;&#039;Beast Wars&#039;&#039; toys (the Transmetals [[Depth Charge (BW)|Depth Charge]], [[Rampage (BW)|Rampage]] and [[Optimal Optimus]]) featured a &amp;quot;schematic&amp;quot; drawing of the toy in robot mode on the back of the box, in blue line-on-black form, alongside a photograph of the actual toy.  The drawing had call-outs for such [[Power Plans|bizarre technical details]] as &amp;quot;[[Galva-conductor|galva-conductors]]&amp;quot;, &amp;quot;terror claws&amp;quot;, &amp;quot;space cruiser wings&amp;quot;, and &amp;quot;LED smart missile plasma cannons&amp;quot;.  &lt;br /&gt;
&lt;br /&gt;
The later Transmetal 2 toys [[Tigerhawk]] and Megatron omitted the line art and used the toy photo to call out the techno-nonsense.  These two toys also featured added box art placed so that the toys, visible through the box&#039;s plastic window, appeared to be firing their weapons.  Megatron, for example, appeared to have a stream of fire spewing from his dragon head&#039;s mouth.&lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
===Machine Wars===&lt;br /&gt;
&#039;&#039;Machine Wars&#039;&#039; was comprised of mostly repaints/retools from the 1992 European &#039;&#039;Generation 1&#039;&#039; toyline and previously unused &#039;&#039;Generation 2&#039;&#039;. The only packaging art created for the line was the art for [[Hubcap (MW)|Hubcap]] and [[Hoist (G1)|Hoist]]. [[Sandstorm (G1)|Sandstorm]], [[Soundwave (G1)|Soundwave]] and [[Starscream (G1)|Starscream]] used art from the [[The Transformers (toyline)|Generation 1 toys]] they were [[Redeco|redecoes]] of. The Basic jets used recolored [[Predator]] art, and [[Prowl (G1)|Prowl]] and [[Mirage (G1)|Mirage]] used [[Laser Rod]] [[Jolt (G2)|Jolt]]&#039;s art. Oddly, [[Optimus Prime (G1)|Optimus Prime]] didn&#039;t use [[Thunder Clash]]&#039;s art, but instead used a heavily edited version of Laser Optimus Prime&#039;s art.&lt;br /&gt;
&lt;br /&gt;
===Beast Machines===&lt;br /&gt;
The &#039;&#039;[[Beast Machines (toyline)|Beast Machines]]&#039;&#039; toyline was the first to break with the tradition established by &#039;&#039;Generation 1&#039;&#039;.  Most packages featured the CGI-rendered robot mode of [[Cheetor (BW)|Cheetor]], rather than the character whose toy was being sold. For the &amp;quot;The Battle for the Sparks&amp;quot; subline, Cheetor was replaced by [[Optimus Primal]] in beast mode. The &amp;quot;Dinobots&amp;quot; subline featured [[T-Wrecks]] in beast mode.&lt;br /&gt;
&lt;br /&gt;
The CGI model of boxed characters who appeared on [[Beast Machines (cartoon)|the show]], such as [[Tankor (BM)|Tankor]], appeared on the back of their boxes alongside their profile.&lt;br /&gt;
&lt;br /&gt;
===Robots in Disguise===&lt;br /&gt;
&#039;&#039;[[Robots in Disguise (toyline)|Robots in Disguise]]&#039;&#039; restored individual character portrayals to the front of packages... but these were simply computer-enhanced photographs of the actual toys within, often transformed to varying degrees of accuracy. The Japanese &#039;&#039;Car Robots&#039;&#039; releases continued to use the type of CGI boxart used on the Japanese &#039;&#039;Beast Wars&#039;&#039; toys.&lt;br /&gt;
&lt;br /&gt;
===Armada===&lt;br /&gt;
[[Image:OptimusPrimeUT-Armada.jpg|right|150px|thumb|Obesity is my destiny!]]&lt;br /&gt;
With the new &#039;&#039;[[Armada (toyline)|Armada]]&#039;&#039; toyline and franchise continuity, Hasbro&#039;s &#039;&#039;Transformers&#039;&#039; packaging returned to hand-drawn character art for the first time since the end of &#039;&#039;Beast Wars&#039;&#039;. Drawn by artists from [[Dreamwave Productions]], this art followed a comic book style with modern Photoshop colouring, rather than the hand-painted work of &#039;&#039;Generation 1&#039;&#039;.&lt;br /&gt;
&lt;br /&gt;
This art was also reproduced onto a collectible sticker that was included with all &#039;&#039;Armada&#039;&#039; toys from the Super-Con size class and upwards.&lt;br /&gt;
&lt;br /&gt;
*The Mini-Con class toys featured a single piece of artwork of one of the Mini-Con team members on the insert tray card&lt;br /&gt;
*The Super-Con class toys did not feature artwork directly on the packaging card itself, instead opting to display the collector sticker in the packaging bubble.&lt;br /&gt;
*Max-Con, Giga-Con, Super Base and Supreme class toys all featured art directly printed onto the packaging.&lt;br /&gt;
&lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
===Commemorative Reissues===&lt;br /&gt;
The &#039;&#039;Generation 1&#039;&#039; Commemorative Reissue series featured a wide range of previously seen art, from the original 1980s packaging art to the &#039;&#039;Transformers Collection&#039;&#039; reissue artwork by [[Hirofumi Ichikawa]]. Additionally, all-new art by Dreamwave artist/president [[Pat Lee]] was commissioned for several of the later reissues, coupled with a few instances of recycled artwork originally drawn by Lee for the covers of Dreamwave&#039;s [[Prime Directive|first &#039;&#039;Generation 1&#039;&#039; mini-series]].&lt;br /&gt;
&lt;br /&gt;
===Universe===&lt;br /&gt;
[[Image:KingAtlas-card.jpg|right|120px|thumb|Hey! Come back with my purse!]]&lt;br /&gt;
&#039;&#039;[[Universe (2003 toyline)|Universe]]&#039;&#039; packaging art were mostly by the Dreamwave affiliated artists, but while the penciling was of the same general quality and style of the mainline art, the colouring was often much flatter and lacking in depth. Additionally, some toys featured artwork by Hasbro&#039;s in-house artists attempting to emulate the then-popular Dreamwave style, to extremely varied results.&lt;br /&gt;
&lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
===Energon===&lt;br /&gt;
[[Image:Energon Perceptor cardart.jpg|left|100px|thumb|Hahahaha, I&#039;ve got your purse!]]&lt;br /&gt;
The &#039;&#039;[[Energon (toyline)|Energon]]&#039;&#039; toyline featured the same style of comic artwork first seen in the &#039;&#039;Armada&#039;&#039; line, this time featuring all of the characters included in a toy package where possible (for example, an entire Mini-Con team as opposed to just a single member as seen during &#039;&#039;Armada&#039;&#039;). Once again, artists affiliated with Dreamwave Productions provided the artwork. Similarly to &#039;&#039;Armada&#039;&#039;, for toys Deluxe class and upwards the packaging art was reproduced on collectible tech spec cards included with paperwork or taped inside the packaging bubble.&lt;br /&gt;
&lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
===Alternators===&lt;br /&gt;
[[Image:Swindleart.jpg|right|100px|thumb|Combaticon Night Fever]]&lt;br /&gt;
The &#039;&#039;[[Alternators]]&#039;&#039; toyline originally featured the same style of full-body artwork seen in the other &#039;&#039;Transformers&#039;&#039; toylines at the time, once again by various Dreamwave artists (namely [[Pat Lee]], [[Don Figueroa]], [[Alex Milne]], [[Joe Ng]], [[Guido Guidi]] and [[Marcelo Matere]]). However, when the packaging style switched to the large plastic bubble/cardboard tray configuration in late 2005, the packaging art style—now entirely drawn by Marcelo Matere—was changed to emulate the focused upper torso style seen in the &#039;&#039;Cybertron&#039;&#039; toyline, though the art was coloured more closely to the comic book style.&lt;br /&gt;
&lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
===Cybertron===&lt;br /&gt;
[[Image:Armorhide-UTA.jpg|left|100px|thumb|It&#039;s gonna be a Cybertronsical Transformertastic Snit in the [[Pit]]! Only $49.95 on Pay-Per-View!]]&lt;br /&gt;
&#039;&#039;[[Cybertron (toyline)|Cybertron]]&#039;s&#039;&#039; packaging artwork headed in a dramatically different direction to the previous years, dropping the comic book style in favour of focusing on the upper torso of the character while they were in a &#039;ready to fight&#039; pose, similar to the advertising [[Posters|posters]] of boxing matches. The artwork was drawn mostly by now-freelance ex-Dreamwave artists, and coloured in a style passably similar to the painted &#039;&#039;Generation 1&#039;&#039;/&#039;&#039;Generation 2&#039;&#039; art.&lt;br /&gt;
&lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
===Classics===&lt;br /&gt;
Similarly to &#039;&#039;Robots in Disguise&#039;&#039;, the &#039;&#039;[[Classics (2006)|Classics]]&#039;&#039; toyline was created as a &#039;filler&#039; line, to plug the gap between the end of &#039;&#039;Cybertron&#039;&#039; and the beginning of the 2007 live action movie toyline. As such, Hasbro once again returned to using photographs of the toys instead of actual drawn artwork.&lt;br /&gt;
&lt;br /&gt;
A feature of the packaging was a card on the front that, when moved, revealed one of the toy&#039;s modes.&lt;br /&gt;
&lt;br /&gt;
===Masterpiece===&lt;br /&gt;
&#039;&#039;Masterpiece&#039;&#039; figures use photographs for their box art, but also have &amp;quot;real&amp;quot; package art on the covers of their [[Instruction booklet|instruction booklets]] and on their included collectible cards.&lt;br /&gt;
&lt;br /&gt;
===Robot Heroes===&lt;br /&gt;
&#039;&#039;Robot Heroes&#039;&#039; featured &#039;&#039;extremely&#039;&#039; cute [[Super deformed|super deformed]]-style artwork of the figures.&lt;br /&gt;
&lt;br /&gt;
===Transformers (2007)===&lt;br /&gt;
[[Image:Blackout-packageart.jpg|left|100px|thumb|Like most movie characters, he could stab you with his head.]]&lt;br /&gt;
[[Image:Brawl-cyber-slammer-boxart.jpg|right|125px|thumb|Cyber Slammer [[Brawl (Movie)|Brawl]], adorable death machine.]]&lt;br /&gt;
The majority of the &amp;quot;main line&amp;quot; toys from the [[Movie (toyline)|2007 movie toyline]] featured a very exactingly detailed mugshot of the character (seemingly hand-painted), surrounded by technological greeblies.  The characters featured in the film appear to use the movie models as a starting point, though there are some difference in coloration and detail.  &lt;br /&gt;
&lt;br /&gt;
In Europe, this art was replaced by a photo of the toy in robot mode, which was also used on the rear of the packaging.  Some of this art (as well as the packaging design) was also used by several licensed merchandise manufacturers.&lt;br /&gt;
&lt;br /&gt;
The [[Fast Action Battler]] and [[Cyber Slammer]] sublines had traditional hand-drawn art, but done in a more rounded, &#039;cuter&#039; style to fit the younger target age group of the toys.&lt;br /&gt;
&lt;br /&gt;
The [[Real Gear Robot|Real Gear Robots]] opted to use a closeup photograph of the toy&#039;s upper torso, similarly to &#039;&#039;[[Classics (2006)|Classics]]&#039;&#039;, while the Target-exclusive Scout class range of repaints lacked any sort of packaging art.&lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
===Transformers Animated===&lt;br /&gt;
[[Image:Prowl-animated-packageart.jpg|left|250px|thumb|Three annoying companions, two bladed mecha stars, and a ninja in a park tree.]]&lt;br /&gt;
[[Image:Ratchet-animated-packageart.jpg|right|85px|thumb|Grumpy bot for sale.]]&lt;br /&gt;
The &#039;&#039;[[Transformers Animated (franchise)|Transformers Animated]]&#039;&#039; line predominantly uses character model and promotional images for the actual [[Transformers Animated (cartoon)|Transformers Animated cartoon]], which is a first for the North American Transformers toyline.&lt;br /&gt;
&lt;br /&gt;
The Deluxe packaging features a large image of the character, showing the bulk of their body and generally in an action pose, on the front of the plastic packaging bubble.  A different image is used as a smaller mug shot on the side of the bubble and on the back of the card by their quote, possibly making &#039;&#039;Animated&#039;&#039; the first series to give each toy &#039;&#039;two&#039;&#039; unique pieces of character package art.&lt;br /&gt;
&lt;br /&gt;
This layout is replicated for the Voyager size-class toys, though obviously the front and side images are printed on exterior cardboard.&lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
===Universe (2008)===&lt;br /&gt;
[[Image:Prowl-universe2008-packageart.jpg|right|100px|thumb|DO NOT WANT]]&lt;br /&gt;
The all-new &#039;&#039;[[Universe (2008 franchise)|Universe]]&#039;&#039; sees a return of comic book-style packaging art, with an upper torso drawing of the character printed either on the carded package or the box. To the amusement of all, some of the art also sees a return of the [[Dull surprise|glassy-eyed, slack-jawed expressions]] first seen  during the days of Dreamwave Productions. Artist [[Marcelo Matere]] commented [http://mmatere.deviantart.com/art/Prowl-Classics-boxart-81892593?offset=10#comments on his deviantART page] that Hasbro had requested a more static, statue-like depiction for this line.&lt;br /&gt;
{{-}}&lt;br /&gt;
&lt;br /&gt;
===Transformers: Revenge of the Fallen===&lt;br /&gt;
The return to the live-action movie toyline with &#039;&#039;[[Revenge of the Fallen (toyline)|Revenge of the Fallen]]&#039;&#039; sees a return to minimalist character artwork. Instead of the 2007 movie line&#039;s head-on, forward-facing headshots, the &#039;&#039;Revenge of the Fallen&#039;&#039; toyline uses three-quarter profiles of the head.&lt;br /&gt;
&lt;br /&gt;
==Japan==&lt;br /&gt;
&lt;br /&gt;
===Generation 1===&lt;br /&gt;
&lt;br /&gt;
[[TakaraTomy|Takara]] followed Hasbro&#039;s lead with regard to the packaging design of Transformers, with the vast majority of the character artwork for the first three years of the line being identical to their U.S. releases. In some instances however, Takara utilized different artwork from Hasbro for some of the line&#039;s figures, including among others alternate character artwork for Optimus Prime, [[Megatron (G1)|Megatron]], [[Astrotrain (G1)|Astrotrain (white version)]], [[Trypticon (G1)|Trypticon]] and Fortress Maximus. Takara also had new artwork in the same style as the preceding Diaclone and Hasbro character artwork created for Japanese-only retail figures, and this artwork style was maintained through to the end of the Japanese Generation 1 run in 1992. In some (but not all) instances where a toy was released in different colors than the Hasbro release, the Hasbro artwork was simply reused with the appropriate modifications, such as [[Quickswitch]] and [[Sixknight]].&lt;br /&gt;
&lt;br /&gt;
====Back of the box art====&lt;br /&gt;
&lt;br /&gt;
For the back-of-box artwork Takara initially reused the 1984 painting for their initial releases in 1985, but later switched to a heavily modified version of Hasbro&#039;s 1985 back-of-box art, altered to include several more characters, most prominently [[Devastator (G1)|Devastator]], while at the same time totally removing the non-Takara toys such as the [[Insecticon (G1)|Deluxe Insecticons]] and [[Jetfire (G1)|Jetfire]]. For 1986, Takara had a totally unique piece of artwork in a similar style spotlighting the 1986 Scramble City combiner and citybot toys, in addition to also reusing Jeffrey Mangiat&#039;s 1986 mural on other boxes. For 1987 and 1988, Takara again used the same back-of-box artwork as Hasbro, but 1989&#039;s [[Victory (toyline)|Victory]] line by necessity used a totally new piece of artwork spotlighting the unique-to-Japan toys. [[Zone (toyline)|Zone]] did away with a fully painted battlescene, the back of the boxes simply including photographs of the main line. 1991&#039;s [[Return of Convoy (toyline)|Return of Convoy]] on the other hand had two new battlescenes painted for the line, one spotlighting Sky Garry and Grandus, and the other one appropriately featuring Star Convoy. [[Operation Combination (toyline)|Operation Combination]], like Zone, retained the painted character artwork but did not feature a new battlescene.&lt;br /&gt;
&lt;br /&gt;
===Generation 2===&lt;br /&gt;
&lt;br /&gt;
With the reintroduction of Transformers to Japan in 1995, Takara elected to try a new approach by utilizing computer generated models to represent the characters on the packaging instead of painted artwork.&lt;br /&gt;
&lt;br /&gt;
===Beast Wars===&lt;br /&gt;
&lt;br /&gt;
Takara initially returned to hand drawn artwork for the first several releases of their Beast Wars line in 1997, but rather than repurpose the U.S. artwork for the relevant toys, these were all-new renditions that, where appropriate, were based on the characters&#039; visual appearance in the Beast Wars TV show (Optimus Primal having a mouth, for example). Shortly into the line, Takara abandoned the hand drawn artwork and returned to computer generated models, which were done in a style reminiscent of the Beast Wars animated series.&lt;br /&gt;
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Takara continued this package style through the two subsequent &amp;quot;Beast&amp;quot; lines, [[Beast Wars II (toyline)|Beast Wars II]] and [[Beast Wars Neo (toyline)|Beast Wars Neo]], with only the [[Auto Roller|Auto Rollers]] using traditional-style box art. [[Beast Wars Metals (franchise)|Beast Wars Metals]] abandoned character artwork on the boxes altogether in favor of larger windows to show off the toys.&lt;br /&gt;
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===Car Robots===&lt;br /&gt;
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[[Robots in Disguise (toyline)|Car Robots]] featured new computer-generated artwork on the line&#039;s boxed figures, with carded figures simply featuring the toy&#039;s corresponding collectors&#039; card (complete with a CG rendition of the character) placed in a window above the figure.&lt;br /&gt;
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===Micron Legend===&lt;br /&gt;
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The [[Armada (toyline)|Micron Legend]] toys, much like Generation 1 before it, simply repurposed the artwork as drawn by Dreamwave Productions. Also like later Generation 1 figures, Takara altered the colors of [[Tidal Wave (Armada)|some]] characters where necessary to reflect their slightly different colors in the Japanese marketplace, and had new artwork done for the [[Optimus Prime (Armada)/toys#Armada|Magna Convoy DX Set]] in a similar style.&lt;br /&gt;
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===Super Link===&lt;br /&gt;
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Consistent with the corresponding animated series, the [[Energon (toyline)|Super Link]] toyline utilized CG artwork taken directly from the character models as used on the TV show.&lt;br /&gt;
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===Galaxy Force===&lt;br /&gt;
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As with Super Link before it, [[Cybertron (toyline)|Galaxy Force]] simply used the character&#039;s CG models from the accompanying animated series as the character artwork on the boxes. In the cases of non-show characters like [[Buzzsaw (Cybertron)|Buzzsaw]] and [[Runamuck (Cybertron)|Runabout]], hand-drawn artwork was used instead.&lt;br /&gt;
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==Europe==&lt;br /&gt;
[[Image:AltPrimeUSEuro.jpg|right|200px|thumb|No deceptive advertising allowed.]]&lt;br /&gt;
For a long time, [[Multilingual packaging|European packaging]] had featured the same box artwork as the toys&#039; respective North American versions (and, in the case of the European exclusive toys from the early Nineties, its own unique artwork). However, during the last waves of &#039;&#039;[[Energon (toyline)|Energon]]&#039;&#039; (specifically, beginning with the second wave of the Superion Maximus limbs, [[Terradive (Energon)|Terradive]] and [[Windrazor (Energon)|Windrazor]]), the box artwork was replaced with airbrushed [[stock photography|stock photos]] of the toys themselves on European packaging. The same happened with European &#039;&#039;[[Alternators]]&#039;&#039; packaging starting with [[Windcharger (G1)#toys|Windcharger]] and [[Swindle (G1)#toys|Swindle]]. From then on, European &#039;&#039;Transformers&#039;&#039; packaging omitted any artistic renditions of the toys in favor of strictly accurate depictions of the products themselves (at least as &amp;quot;accurate&amp;quot; as Hasbro&#039;s early hand-painted/airbrushed prototype stock photography can be).&lt;br /&gt;
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No official explanation has ever been given by Hasbro, although one of the commonly suggested possible reasons was that some countries might have rigid regulations concerning &amp;quot;deceptive depictions&amp;quot; (i.e. artistic renditions) of products on the packaging.&lt;br /&gt;
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After the [[Robot Heroes (toyline)|Robot Heroes]] and [[Fast Action Battler|Fast Action Battlers]] from the [[Movie (toyline)|2007 Movie toyline]] had started to feature package art for the European packaging again, this policy was abandoned entirely with the advent of &#039;&#039;[[Transformers Animated (toyline)|Animated]]&#039;&#039; and &#039;&#039;[[Universe (2008 franchise)|Universe]]&#039;&#039; in 2008, resulting in a full-scale return of character artwork.&lt;br /&gt;
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==Canada and Central/South America==&lt;br /&gt;
[[Image:UniDelWave1CanMex.jpg|left|300px|thumb|It&#039;s &#039;&#039;Beast Machines&#039;&#039; all over again!]]&lt;br /&gt;
The current &#039;&#039;[[Universe (2008 franchise)|Universe]]&#039;&#039; line also saw a strange twist for the [[Multilingual packaging|trilingual packaging]] used by Hasbro for the Canadian and Central/South American markets: All the Deluxe Class figures only sport the character art of one &amp;quot;representative&amp;quot; toy per wave (Wave 1: [[Sunstreaker (G1)|Sunstreaker]], Wave 2: [[Acid Storm]], Wave 3: [[Ironhide (G1)|Ironhide]]) on the front of the card, regardless of which toy actually &#039;&#039;is&#039;&#039; in the packaging. (The artwork on the side of the bubble is correct, though.) The Voyager Class toys, meanwhile, feature no character artwork on the front of the box at all.&lt;br /&gt;
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==Merchandise==&lt;br /&gt;
===Transformers Tapestry===&lt;br /&gt;
[[Image:TransformersTapestry.jpg|left|100px|thumb|Super Prime Bros Brawl]]&lt;br /&gt;
The [[E-Hobby|e-Hobby]] New Year Special 2008 [[Transformers Tapestry]] is a 750mm x 615mm wall scroll that was released in spring 2008.  It featured head and bust shots of the box art of every Transformer released in Japan from 1984 until 1995.&lt;br /&gt;
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==External links==&lt;br /&gt;
*[http://www.botchthecrab.com/archive/ Botch&#039;s Transformers Box Art Archive] - covers Generation 1&lt;br /&gt;
*[http://pyresdomain.net/TF/BeastBoxArchive/ Pyre&#039;s Domain - Beast Wars Box Art Archive]&lt;br /&gt;
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[[Category:Toys]]&lt;/div&gt;</summary>
		<author><name>143.238.69.88</name></author>
	</entry>
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