Transformers (2010 toyline)

2010-08-19T00:23:52Z

15megatron2:

{{disambig3|Transformers}}
'''Transformers''' is a toyline launched in [[2010]] with the intention of re-envisioning the [[Movie (toyline)|live action movie toyline]] into a broader celebration of the history of the brand. The line now features many characters who had not appeared in the movies, but at the same time [[Hasbro]] is able to plausibly present it as a movie tie-in to retailers who (naturally) are very eager to stock merchandise related to the highly popular and successful films.

It also includes the [[Transformers: Hunt for the Decepticons]] promotion.

Confusingly, the line has two different styles of packaging: the regular yellow packaging and the less common red packaging that is very similar in design to the [[Generations (toyline)|Generations]] toyline, but lacks the Generations subtitle.

:'''Japanese name:''' ''Transformers: Autobot Alliance''

==Toyline==
===Action figures "main line"===
====Legends Class====
[[Image:TF2010-toy Legends Rampage.jpg|thumb|300px|]]
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Cyberfire Bumblebee]] (redeco)
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Fireburst Optimus Prime]] (redeco)
*[[Rampage (ROTF)#Transformers (2010)|Rampage]]
*[[Ravage (ROTF)#Transformers (2010)|Ravage]]

'''Wave 2'''
*[[Long Haul (ROTF)#Transformers (2010)|Long Haul]]
*[[Override (TF 2010)|Override]] (ROTF [[Sideways (ROTF)#Legends Class toys|Sideways]] redeco)
*[[Sandstorm (G1)|Sandstorm]] (Classics [[Beachcomber (G1)#G1 Series|Beachcomber]] redeco)
*[[Hound (G1)|Tracker Hound]] (Classics Autobot Hound redeco

'''Future Waves'''
*[[Duststorm (TF 2010)|Duststorm]] (ROTF [[Springer (ROTF) #Legends Class toys|Springer]] redeco)
*[[Skids (ROTF)|Tuner Skids]] (ROTF [[Skids (ROTF) #Legends Class toys|Skids]] redeco)
*[[Optimus Prime (G1)|Optimus Prime]]
*[[Megatron (G1)|Megatron]]
*[[Prowl (G1)|Prowl]]
*[[Starscream (G1)|Starscream]]
*[[Bumblebee (G1)|Gold Bumblebee]] (Legends ''[[Universe (2008 toyline)|Universe]]'' Bumblebee redeco in homage to Goldbug).
{{comingsoontoy}}
{{-}}

====Scout Class====
[[Image:TF 2010 Hubcap toy.jpg|thumb|300px|]]
'''Wave 1'''
*[[Backfire (TF 2010)|Backfire]] (Autobot Knock-Out redeco)
*[[Brimstone (TF 2010)|Brimstone]] (Decepticon chopper cycle)
*[[Crankstart]] (Decepticon Dune Runner redeco)
*[[Hubcap (TF 2010)|Hubcap]] (Autobot muscle car)

'''Wave 2'''
*[[Breacher]] (SWAT vehicle who fits on Sea Spray)
*[[Insecticon (Movie)|Insecticon]] (insect thing from movie)
*[[Oil Pan]] (redeco of [[Brakedown (ROTF)|Brakedown]])

'''Future waves'''
*[[Firetrap]] (Scattorshot redeco)
*[[Sunspot]] (Skystalker redeco)
*[[Windcharger (G1)|Windcharger]]
{{comingsoontoy}}
{{-}}

====Deluxe Class====
[[Image:TF2010toy-RavageSeaAttack.jpg|thumb|300px|]]
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Battle Blade Bumblebee]] (all new sculpt)
*[[Ironhide (Movie)#Transformers (2010)|Ironhide]] with drone unit (all new sculpt)
*[[Jetblade]] (redeco of [[Dirge (ROTF)|Dirge]])
*[[Ravage (ROTF)|Sea Attack Ravage]] (redeco)

'''Wave 2'''
*[[Elita-1 (ROTF)|Elita-1]] ([[Chromia (ROTF)|Chromia]] redeco, instructions for combination will be online)
*[[Hailstorm (TF 2010)|Hailstorm]] (new sculpt)
*[[Skids (ROTF)|Tuner Skids]] (redeco of ROTF [[Skids (ROTF)|Skids]])
*[[Sideswipe (ROTF)#Transformers (2010)|Sidearm Sideswipe]] (entirely new sculpt with guns instead of swords)
{{comingsoontoy}}
'''Wave 3'''
*[[Jolt (ROTF)|Electrostatic Jolt]] (redeco of [[Jolt (ROTF)|Jolt]])
*[[Terradive (TF 2010)|Terradive]] (new sculpt, orange jet)
*[[Tomahawk (TF 2010)|Tomahawk]] (new sculpt, black Apache helicoptor)
{{comingsoontoy}}

'''Future waves'''
*[[Axor]] (White redeco of [[Lockdown (ROTF)]] with a retooled head and weapon)
*[[Ratchet (Movie)|Rescue Ratchet]] (G1 inspired redeco)
*[[Fallback (TF 2010)|Fallback]] (redeco of [[Brawn (ROTF)|Brawn]] with a new head sculpt)
*[[Mindset (TF 2010)|Mindset]] (retool of Hailstorm as Mindset)
*[[Bumblebee (G1)|Goldbug]] (retool of Alliance Bumblebee with new head)
{{comingsoontoy}}
{{-}}

====Voyager Class====
[[Image:TF2010Payload toy.jpg|thumb|300px|]]
'''Wave 1'''
*[[Ratchet (Movie)#Transformers (2010)|Night Ops Ratchet]] (redeco)
*[[Payload (Movie)|Payload]] (yellow redeco of [[Long Haul (ROTF)|Long Haul]])
*[[Sea Spray]]

'''Wave 2'''
*[[Banzai-Tron (TF 2010)|Banzai-Tron]] (redeco of [[Bludgeon (ROTF)|Bludgeon]])
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Battle Blades Optimus Prime]] (new sculpt with [[Matrix of Leadership|Matrix]])
'''Future waves'''

*[[The Fallen]] (Blue and turquoise retool of The Fallen with ''a removable face'' (No, really) and a staff)
*[[Strafe (TF 2010)|Strafe]]
*[[Lugnut (TF 2010)|Lugnut]]
*[[Grapple]]
*[[Highbrow (TF 2010)|Highbrow]]
{{comingsoontoy}}
{{-}}

====Leader Class====
[[Image:ROTF-toy leader Starscream.jpg|thumb|300px|]]
'''Wave 1'''
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]] with hooks and battle damage and mouth face
*[[Starscream (Movie)/toys#Transformers (2010)|Starscream]]

{{-}}

====Human Alliance====
'''Wave 1'''
*[[Bumblebee (Movie)|Bumblebee]] w/ [[Sam Witwicky|Sam Witwicky]] (Bumblebee is a minimal redeco with green eyes, and Sam is a new sculpt with hilarious proportions)
*[[Jazz (Movie)|Autobot Jazz]] w/ [[William Lennox|Captain Lennox]] (shielded blaster becomes motorcycle)

'''Future waves'''
*[[Sideswipe (ROTF)|Sideswipe]] w/ [[Mikeala Banes|Mikeala Banes]] (Sideswipe is black and Mikeala is a new sculpt with a ponytail)

====Battle Ops Bumblebee====
*[[Bumblebee (Movie)/toys#Transformers (2010)|Battle Ops Bumblebee]]

====Activators====
'''Wave 1'''
*[[Bumblebee (Movie)/toys#Transformers (2010)|Bumblebee]]
*[[Megatron (Movie)/toys#Transformers (2010)|Megatron]]
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]

'''Wave 2'''
*[[Ironhide (Movie)|Ironhide]]
*[[Starscream (Movie)|Starscream]]

{{comingsoontoy}}

====Powerbots====
'''Wave 1'''
*[[Optimus Prime (Movie)/toys#Transformers (2010)|Optimus Prime]]
*[[Bumblebee (Movie)/toys#Transformers (2010)|Stealth Bumblebee]]

===Roleplay===
[[Image:TF2010_roleplay_OpCyberSword.jpg|thumb|300px|]]
*[[Optimus Prime (Movie)|Optimus Prime]] [[Dual Energon Swords|Cyber Sword]]

{{-}}
{{comingsoontoy}}

===Speed Stars===
{{stub}}

{{comingsoontoy}}
=====Metal Heroes=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
*[[Barricade (Movie)|Highway Patrol Barricade]]
*[[Ironhide (Movie)|Ironhide]]
*[[Jetfire (ROTF)|Jetfire]]
*[[Optimus Prime (Movie)/toys|Optimus Prime]]
*[[Sideswipe (ROTF)|Sideswipe]]
*[[Soundwave (ROTF)|Soundwave]]
{{comingsoontoy}}
=====Cyber Hunt=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}
=====N.E.S.T. Global =====
*[[Bumblebee (Movie)/toys|Bumblebee]]
*[[Ironhide (Movie)|Ironhide]]
*[[Optimus Prime (Movie)/toys|Optimus Prime]]
{{comingsoontoy}}
=====Stunticon=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}
=====Double Sider=====

{{comingsoontoy}}
=====Revealer=====
*[[Ironhide (Movie)|Ironhide]]
{{comingsoontoy}}
=====Robot Rider=====
*[[Sideswipe (ROTF)|Sideswipe]]
{{comingsoontoy}}
=====Track Set=====
*[[Bumblebee (Movie)|Bumblebee]] Track Set
{{comingsoontoy}}

====Radio control====
*[[Barricade (Movie)|Barricade]]
*[[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

====Lights & Sounds====
=====Basic=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
*[[Skids (ROTF)|Skids]]
*[[Optimus Prime (Movie)/toys|Optimus Prime]]
{{comingsoontoy}}
=====Deluxe=====
*[[Bumblebee (Movie)/toys|Bumblebee]]
{{comingsoontoy}}

====Stealth Force====
=====Basic=====
'''Wave 1'''
*[[Bumblebee (Movie)/toys|Bumblebee]]
*[[Hound (G1)|Hound]] - vehicle based upon ''[[Universe (2008 toyline)|Universe (2008)]]'' Hound.
*[[Bluestreak|Silverstreak]]
*[[Soundwave (ROTF)|Soundwave]] - like the smaller die-cast [[Robot Powered Machines|RPM]]/Speed Stars toy, the vehicle based upon ''[[Transformers Animated (franchise)|Transformers Animated]]'' [[Soundwave (Animated)|Soundwave]].

'''Future waves'''
*[[Barricade (Movie)|Barricade]]

{{comingsoontoy}}

=====Deluxe=====
'''Wave 1'''
*[[Gears (ROTF)|Gears]]
*[[Megatron (Movie)|Megatron]]

'''Future waves'''
*[[Inferno (G1)|Inferno]]

{{comingsoontoy}}

=====Electronic=====
*[[Optimus Prime (Movie)/toys|Optimus Prime]]
{{comingsoontoy}}

===Store exclusives===
{{Note|The stores listed here are for the North American releases. If these products are available in other markets, they may be available in different retail outlets.}}
====Big Bad Toy Store====
*[[Piranacon (G1)|Decepticon Piranacon]]
:* [[Nautilator|Decepticon Nautilator]]
:* [[Overbite (G1)|Overbite]]
:* [[Seawing (G1)|Decepticon Seawing]]
:* [[Skalor]]
:* [[Snaptrap (G1)|Decepticon Snap Trap]]
:* [[Tentakil (G1)|Decepticon Tentakil]]

====Kmart====
*"The Victory of The Fallen" Legends five pack includes:
:*[[Optimus Prime (Movie)/toys|Optimus Prime (Legends Class)]]
:*[[Megatron (Movie)/toys|Megatron (Legends Class)]]
:*[[Starscream (Movie)/toys|Starscream (Legends Class)]]
:*[[Jetfire (ROTF)|Jetfire (Legends Class)]]
:*[[The Fallen|The Fallen (Legends Class)]]
{{comingsoontoy}}

====Target====
*"Crash Landing Attack" two pack includes:
:*[[Bumblebee (Movie)|Bumblebee]] ("Movie Preview" redeco with blue robot parts, lightning deco)
:*[[Thrust (ROTF)|Thrust]]

*"High-Speed Spy Battle" two pack includes:
:*[[Skids (ROTF)|Autobot Skids]] & [[Mudflap (ROTF)|Mudflap]] (Deluxe class ice cream truck with additional rust stain decos)
:*[[Sideways (ROTF)|Sideways (Deluxe class)]]

*"Hunters Rumble" two pack includes:
:*[[Sideswipe (ROTF)|Sideswipe (Deluxe class)]]
:*[[Barricade (Movie)|Barricade (Deluxe class)]] (Interrogator Barricade mold as a Hong Kong police car)

*"Rotorwash Rumble" two pack includes:
:*[[Arcee (Movie)|Arcee (Deluxe class)]]
:*[[Tailwhip]] (redeco of Deluxe class [[Blazemaster]])

====Toys"R"Us====
*[[Devastator (ROTF)|Constructicon Devastator]] (Legends class), based upon TakaraTomy's green and purple "G1 Colours Version", but with no purple.
:*[[Scavenger (ROTF)|Scavenger]]
:*[[Hightower (ROTF)|Hightower]]
:*[[Long Haul (ROTF)|Long Haul]]
:*[[Mixmaster (ROTF)|Mixmaster]]
:*[[Rampage (ROTF)|Rampage]]
:*[[Scrapper (ROTF)|Scrapper]]
{{comingsoontoy}}

*"Rampage Among The Ruins" two pack includes:
:*[[Rampage (ROTF)|Rampage (Deluxe class)]], redeco based upon TakaraTomy's Decepticon Rampage Desert Combat redeco.
:*[[Bumblebee (Movie)/toys|Bumblebee (Deluxe class Cannon Bumblebee redeco)]]
:*[[Ravage (ROTF)|Ravage (Deluxe class) redeco]]
{{comingsoontoy}}

====Walmart====
*"Bombing Run Battle" two pack includes:
:*[[Bumblebee (Movie)/toys|Bumblebee (Deluxe class Cannon Bumblebee redeco)]]
:*[[Grindor (ROTF)|Grindor (Legends class)]], desert deco
{{-}}

*"Desert Brawl Ruins" two pack includes:
:*[[Brawl (Movie)|Decepticon Brawl (Deluxe class)]], desert deco
:*[[Jolt (ROTF)|Jolt (Legends class)]], grey and blue deco
{{-}}

[[Image:TF2010_Starscream'sAssault_toys.jpg|thumb|300px|]]
*"Starscream's Assault" two pack includes:
:*[[Starscream (Movie)/toys|Starscream (Voyager class)]]
:*[[Mudflap (ROTF)|Mudflap (Deluxe cass)]], deco is an over-the-top version of [[TakaraTomy]]'s Desert Version Mudflap redeco.
{{-}}

====Other exclusives====
{{Note|The stores that the below items are exclusive to are currently not known.}}

*"Desert Decimation" four pack includes:
:*[[Ironhide (Movie)|Ironhide (Legends class)]], has desert "sand" stains in vehicle and robot mode.
:*[[Ratchet (Movie)|Ratchet (Legends class)]], has desert "sand" stains in vehicle and robot mode.
:*[[Bonecrusher (Movie)|Bonecrusher (Legends class)]]
:*[[Brawl (Movie)|Decepticon Brawl (Legends class)]], tan with brown camouflage.
{{comingsoontoy}}

*"Megatron Rising" five pack includes:
:*[[Megatron (Movie)/toys|Megatron (Voyager class redeco)]]
:*[[Long Haul (ROTF)|Long Haul (Legends Devastator component)]]
:*[[Mixmaster (ROTF)|Mixmaster (Legends Devastator component)]]
:*[[Rampage (ROTF)|Rampage (Legends Devastator component)]], yellow deco.

{{comingsoontoy}}

*"Sideways Sneak Attack" four pack includes:
:*[[Sideways (ROTF)|Sideways (Deluxe class)]], battle damaged deco based upon his death scene.
:*[[Arcee (Movie)|Arcee (Legends class)]]
:*[[Elita-1 (ROTF)|Elita-1 (Legends class)]]
:*[[Chromia (ROTF)|Chromia (Legends class)]]
{{comingsoontoy}}

==Autobot Alliance (Japanese-only releases)==
*[[Elita-1 (ROTF)|Elita-1]] (Deluxe Class [[Arcee (Movie)|Arcee]] redeco instead of Hasbro's [[Chromia (ROTF)|Chromia]] redeco, also in different colors)
{{comingsoontoy}}

==Notes==
* The [[Robot Powered Machines]] range changed names. The Toy Fair ''Transformers'' press release rechristened the line "Action Fleet", but the packaging at Toy Fair featured the name "Speed Stars", which was what the items were eventually released as. No Micro Machines nostalgia for '''you!'''

==External links==
*[http://toyfair10.asmzine.com/gallery/hasbro/hasbro-transformers-press-kit/index.html ASMZine.com's Toy Fair 2010 Hasbro Transformers press kit gallery]
*[http://toyfair10.asmzine.com/gallery/hasbro/hasbro-transformers/index.html ASMZine.com's Toy Fair 2010 Transformers booth gallery]

[[Category:Live-action film series]]
[[Category:Toys]]

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Transformers (2010 toyline)