Commercial/Dark of the Moon

2011-06-13T02:20:38Z

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Following in the footsteps of the first two live action films, ''Transformers: Dark of the Moon'' has started its own massive advertising campaign.

==Theatrical trailers==
* '''Announcement trailer''' [http://www.youtube.com/watch?v=6qqeoyn58O4]
:Released December 9 2010. [[Neil Armstrong]] and [[Buzz Aldrin]]'s secret mission. "''A generation's greatest achievement... our nation's proudest moment... a secret hidden for 40 years.''" "Neil, you are dark on the rock, mission is a go."

* '''Trailer #1''' [http://vimeo.com/23021586]
:Released [[April 28]] 2011. "Our entire space of the entire 1960s was in response to an event..." "My God." "...if you breathe a word of what you see in here, we'll do you time for treason." "Everything humans know of our planet we were told had been shared. You lied to us, you've made a grave mistake." "''From director Michael Bay and executive producer Steven Spielberg... On 7.1.11...''" "Years from now, they're gonna ask, where were you when they took over the planet?" "You're gonna be fine, I promise." "It's over, I'm sorry, but it's over." "OPTIMUS!!!" "WHERE IS SHE!!??" "You may lose your faith in us, but never in yourselves. From here, the fight will be your own." "RUN!"

* '''Trailer #2''' [http://vimeo.com/23963461]
:Released [[May 24]] 2011. Essentially the same trailer, but with additional footage to take advantage of being screened with the 3D film ''[[Wikipedia:Pirates of the Caribbean: On Stranger Tides|Pirates of the Caribbean: On Stranger Tides]]''.

==TV spots==
* '''Super Bowl XLV spot''' [http://www.youtube.com/watch?v=hg_eEnm_QsU]
:Aired February 6 2011. A new sound, close-ups of [[Shia LaBeouf]], [[Bumblebee (Movie)|Bumblebee]], [[Tyrese Gibson]] and [[Rosie Huntington-Whiteley]] amidst the chaos, and [[Optimus Prime (Movie)|Optimus Prime]] swooping in on some [[generic]]s. "''On 7-1-11, Earth goes dark.''"

* ''''Nascar Daytona 500 TV spot''' [http://www.youtube.com/watch?v=B1cc4NAbPpg]
:Aired February 20 2011. "Years from now they're gonna ask us, where were you when they took over the planet?" Starscream greets Sam and Carly. "''On 7.1.11...''" "You're gonna be fine, I promise," "''Earth''..." Bumblebee transforms "''...goes dark''." The Wreckers are shown in vehicle mode.

* ''''Everything''' [http://www.youtube.com/watch?v=Me3fi0w7G60&feature=player_embedded]
:Aired May 25 2011. "''On June 29... the battles are over... the war begins.''"

* '''Secret''' [http://www.youtube.com/watch?feature=player_embedded&v=Spq_dcYx-Mc]
:Aired May 25 2011. "''On June 29... Earth goes dark.''"

* '''Biggest Adventure''' [http://www.youtube.com/watch?v=2b-pD2gDRN8]
: Aired June 2 2011.

* '''Cover Up''' [http://www.youtube.com/watch?v=_PtgkJ490i4&feature=player_embedded]
:"'Bee, there's something else going on here. The Moon program, the cover ups, the assassinations, it's all led to this." "This is our fight now." "We gotta move!"

* '''New Enemy''' [http://www.youtube.com/watch?v=HVkdK5VWcLg]
:A new clip of "Hatchet" is shown. "Humans, are working with the Decpiticons!" "I told your leaders whom to trust, I, Was wrong."

==TV tie-in commercials==
* '''Transformers: Dark of the Moon Super Bowl XLV Chevrolet Camaro TV Spot'''
:Bumblebee goes ape on an obnoxious dealer in a squirrel costume. "''Chevy runs deep.''"

* '''Double A transforming paper''' [http://www.youtube.com/watch?v=NHyFChmRx5s&feature=player_embedded]
:People run as [[Laserbeak (DOTM)|Laserbeak]] transforms and attacks because he isn't being fed good paper. "''Don't feed your copier cheap and rough paper,''" intones the voiceover as a woman sporting cleavage fetches Double A paper from a closet. "''Double A is transforming paper. High performance. Super smooth. Double A. Double quality paper.''"

==Toys==
* '''16 Weeks of Cyber Sweeps''' [http://www.youtube.com/watch?v=z25l6s4g5vU&feature=channel_video_title]
:Aired March 28 2011.

* '''Robo Power Cine-Masks''' [http://www.youtube.com/watch?v=t9C9wCNW4oA&feature=channel_video_title]
:Aired May 14 2011. "I can't believe you're wearing that!", says the guy not wearing glasses to a 3D film. "This thing's awesome! ''I'm Optimus Prime.''" "Dude, I am not sitting next to..." [sees everyone in the audience wearing Optimus and Bumblebee masks] "...you. I'll be right back." "''Are you ready for 3D?''"

* '''Perfect Couple''' [http://www.youtube.com/watch?v=5Row3epziUk&feature=channel_video_title]
:Aired May 16 2011. Guy sitting next to a girl in the cinema sees another guy wearing an Optimus cine-mask, only to realize he's the boyfriend of the woman sitting next to him, and has got her a Bumblebee cine-mask. "''Girls love a masked man.''"

* '''[[MechTech]]''' [http://www.youtube.com/watch?v=qrkHz5IbFUo&feature=player_embedded]
:Aired May 20 2011. Featuring [[Optimus Prime (Movie)/toys|Optimus Prime]], [[Starscream (Movie)/toys|Starscream]] and [[Sentinel Prime (ROTF)|Sentinel Prime]].

* '''[[Cyberverse]]''' [http://www.youtube.com/watch?v=n43pap8nAh8]

[[Category:Commercials]]
[[Category:Dark of the Moon media]]

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Commercial/Dark of the Moon