Commercial/Dark of the Moon

2011-06-30T19:50:42Z

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Following in the footsteps of the first two live action films, ''Transformers: Dark of the Moon'' has started its own massive advertising campaign.

==Theatrical trailers==
* '''Announcement trailer''' [http://www.youtube.com/watch?v=6qqeoyn58O4]
:Released [[December 9]], 2010. [[Neil Armstrong]] and [[Buzz Aldrin]]'s secret mission. "''A generation's greatest achievement... our nation's proudest moment... a secret hidden for 40 years.''" "Neil, you are dark on the rock, mission is a go."

* '''Trailer #1''' [http://vimeo.com/23021586]
:Released [[April 28]] 2011. "Our entire space race of the entire 1960s was in response to an event..." "My God." "...if you breathe a word of what you see in here, we'll do you time for treason." "Everything humans know of our planet we were told had been shared. You lied to us, you've made a grave mistake." "''From director Michael Bay and executive producer Steven Spielberg... On 7.1.11...''" "Years from now, they're gonna ask, where were you when they took over the planet?" "You're gonna be fine, I promise." "It's over, I'm sorry, but it's over." "OPTIMUS!!!" "WHERE IS SHE!!??" "You may lose your faith in us, but never in yourselves. From here, the fight will be your own." "RUN!"

* '''Trailer #2''' [http://vimeo.com/23963461]
:Released [[May 24]] 2011. Essentially the same trailer, but with additional footage to take advantage of being screened with the 3D film ''[[Wikipedia:Pirates of the Caribbean: On Stranger Tides|Pirates of the Caribbean: On Stranger Tides]]''.

* '''Iridescent Trailer''' [http://www.youtube.com/watch?v=_c9F6SQI1ZM]
:Posted online [[June 16]], 2011. A trailer created to promote the use of [[Linkin Park]]'s song "[[Iridescent]]" in the film. Tells the story of the song using a series of scenes depicting the principal human characters in a war torn city with destruction happening all around them.

* '''Iridescent Trailer 2''' [http://www.youtube.com/watch?v=R1VdFMTw-EQ]
:Posted online [[June 21]], 2011. Extremely similar to the first trailer, save for two differences:
:*Prior to the shot of the Cybertronian ship flying through the city, a pan up on the ship has been inserted.
:*The scene of Soundwave pulling Bumblebee back has been removed and the scene of Sam in the wrecked vehicle has been extended to show Carly inside as well.

==TV spots==
* '''Super Bowl XLV spot''' [http://www.youtube.com/watch?v=hg_eEnm_QsU]
:Aired [[February 6]], 2011. A new sound, close-ups of [[Shia LaBeouf]], [[Bumblebee (Movie)|Bumblebee]], [[Tyrese Gibson]] and [[Rosie Huntington-Whiteley]] amidst the chaos, and [[Optimus Prime (Movie)|Optimus Prime]] swooping in on some [[generic]]s. "''On 7-1-11, Earth goes dark.''"

* '''Nascar Daytona 500 TV spot''' [http://www.youtube.com/watch?v=B1cc4NAbPpg]
:Aired [[February 20]], 2011. "Years from now they're gonna ask us, where were you when they took over the planet?" Starscream greets Sam and Carly. "''On 7.1.11...''" "You're gonna be fine, I promise," "''Earth''..." Bumblebee transforms "''...goes dark''." The Wreckers are shown in vehicle mode.

* '''Everything''' [http://www.youtube.com/watch?v=Me3fi0w7G60]
:Aired [[May 25]], 2011. "Every thing humans know of our planet, we were told had been shared. You lied to us. You've made a grave mistake." [On June 29] [The battles are over] "It'll be fine, I promise." [The war begins.] "It's over. I'm sorry, but it's over."

* '''Secret''' [http://www.youtube.com/watch?v=Spq_dcYx-Mc]
:Aired May 25 2011. "Every thing humans know of our planet, we were told had been shared. You've made a grave mistake." [On June 29] "It's starting" [Earth] [Goes Dark] "WHERE IS SHE!!??"

* '''Birdmen''' [http://vimeo.com/24565081]
:Aired [[June 1]], 2011, one time only on Spike TV. Precision skydiver [[J.T. Holmes]], Director of Photography - Precision Skydiving Unit [[Rob Bruce]], actor [[Josh Duhamel]], producer [[Ian Bryce]], and actor [[Tyrese Gibson]] all talk about the shooting of the film's base jumping scene.

* '''Biggest Adventure''' [http://www.youtube.com/watch?v=c4nanEFB4HA]
:Aired [[June 2]] 2011. "You and your creepy sidekick, you can't be in here without permission." "Get out little doggie." "This is great." "Autobots are off saving the world and I've organized four binders." "Never make it easy, do they?" "It's starting!" ''The summer's biggest adventure arrives.'' "Oh it's on baby!" ''Transformers. A Michael Bay film.'' "How's your car now?" "''That's my car.''

* '''Cover Up''' [http://vimeo.com/24733441]
:Aired [[June 5]], 2011. "'Bee, there's something else going on here. The Moon program, the cover ups, the assassinations, it's all led to this." "This is our fight now." "We gotta move!"

* '''Always Feared''' [http://vimeo.com/25048069]
: Aired [[June 13]], 2011. This spot is also found with the fan name "New Enemy". "The enemy's return is certain." [The Invasion We've Always Feared] "They've been planning this for fifty years." "The Eagle has landed." [An Enemy We Never Expected] "Humans, are working with the Decepticons." "I told your leaders whom to trust. I was wrong." "WHERE IS SHE!!??" "Fire!"

* '''TV Spot 9''' [http://www.youtube.com/watch?v=hIs8nKMjaZs]
: Aired [[June 15]]?, 2011. This spot is usually found numbered as 6 or 7 due to "Birdmen" almost never being counted and NASCAR and or the Super Bowl sometimes not being counted. "Years from now, they're gonna ask, where were you when they took over the planet?" [On June 29] "It's starting!" [The Invasion] "WHERE IS SHE!!??" [Begins]

* '''TV Spot 10''' [http://www.youtube.com/watch?v=W9blUf3E-sY]
:Aired [[June 15]], 2011. A new clip of Starscream i shown smashing a trash can. Another new clip is shown of Optimus punching Shockwave in the stomach. "You lied to us." [From Director Michael Bay] "You've made a grave mistake." [And executive producer Steven Spielberg] "No one's going in." "I am." "RUN!" [In 3D]

* '''TV Spot 11''' [http://www.youtube.com/watch?v=4dt-OZCR6Jc]
: "You and your creepy sidekick, you can't be in here without permission." "Giddyup, little doggie." ''On June 29th, the summer's biggest adventure arrives.'' "That was smooth Bumblebee."

* '''TV Spot 12''' [http://www.youtube.com/watch?v=-EJd2gRRVD4]
: "You can't park your car here sir." "''That's'' my car." ''This summer, only one team...'' "It's starting!" ''can save our world.'' "Uh-oh." ''Transformers. A Michael Bay film.'' "Oh that was smooth Bumblebee."

* '''TV Spot 13''' [http://www.youtube.com/watch?v=AOjupcyQeE8]
: "Today, we take the battle to them." ''June 29th, the summer's biggest adventure takes off.'' "I love this car." ''Transformers. A Michael Bay film.'' "You can fly this thing right? What is that, 'so-so'?!?"

* '''TV Spot 14''' [http://www.youtube.com/watch?v=5gkRhUmCknE]
: "The 'Cons are hiding something. This thing goes back fifty years." "Well if you breathe a word about what you see in here, we'll do time for treason." "I'll take my orders from the Autobots." [On June 29] "Decepticons will never leave your planet alone." "It's starting!" "You're not a soldier, you're a messenger. You've always been a messenger." "WHERE IS SHE!!??"

* '''Hero Countdown''' [http://www.youtube.com/watch?v=euf7MYNKlfk]
: "Today, we take the battle to them." "Oh it's on baby!" [The Battles Are Over] "Here they come!" [The War Begins] "WHERE IS SHE!!??" "Fire!" [In 3D]

* '''TV Spot 16''' [http://www.youtube.com/watch?v=QuCq1HTwaiA]
:"You lied to us. You've made a grave mistake." [On June 29] "It's starting!" [Our Fight] "It's time to make a stand!" [For Freedom] "Fire!" [Begins] "Today, we take the battle to them."

* '''TV Spot 17''' [http://www.youtube.com/watch?v=Pt4SYEWU_TI]
: "You lied to us. You've made a grave mistake." "RUN!" [In 3D]

* '''TV Spot 18''' [http://www.youtube.com/watch?v=zuNqMRiKgLU]
: [On June 29] "The Decepticons have been planning this for fifty years." [Our Fight Begins] ''Transformers'' "You can fly this thing right? What's that, 'so-so'?!?"

* '''TV Spot 19''' [http://www.youtube.com/watch?v=tTMD0di6Nt8]
: ''On June 29th...'' [3D] ''3D is transformed.''

* '''TV Spot 20''' [http://www.youtube.com/watch?v=lX-iDdiTw3M]
: "Today, we take the battle to them." [On June 29] "It's starting." "We've only got one shot." "One shot's all we need."

* '''TV Spot 21''' [http://www.youtube.com/watch?v=u4Q-7vBApGc]
: Aired [[June 22]], 2011 during Wipeout. "You may lose your faith in us, but never in yourselves." "I'm sorry, but it's over." "No one's going in." "I am." "Gear up! The world needs you now." [We Faced A Few] "Here they come!" "Oh it's on baby!" [On June 29] "WHERE IS SHE!!??" [We Fight Them All] "Fire!" [In 3D]

* '''TV Spot 22''' [http://www.youtube.com/watch?v=rjVefXizL6w]
:''This year...'' [This Year] ''3D...'' [3D] ''is transformed.''

* '''TV Spot 23''' [http://www.youtube.com/watch?v=i7koA2Lsh9Q]
:"The day will never come, that we forsake FREEDOM!" [In 4 Days] "Oh it's on baby!" [We Fight Back] "We will kill them all."

* '''TV Spot 24''' [http://www.youtube.com/watch?v=2eokyq9oVlo]
:"Today, we take the battle to them." ''In four days...'' "Get out little doggie." ''One 3D adventure will change everything.'' "Why do the Decepticons always get the good stuff?" "''That's'' my car."

==TV tie-in commercials==
* '''Burger King'''
:* '''Kids Meal''' [http://www.youtube.com/watch?v=j6Za7jAjWPc]
:: A kid describes the virtues of[[ Burger King]]'s all-new chicken tenders. He goes to say that he can get them along with one of eight toys inspired by [[Dark of the Moon (film)|Transformers]].
::''Notes:'' Features clips from the film of Optimus Prime looking serious, Bumblebee executing parkour moves, and Prime flying with his jet pack.

:* '''Bacon Cheddar Ranch Tendercrisp''' [http://www.youtube.com/watch?v=N0NhP3UR_ZU&feature=player_embedded]
::Optimus and [[Shockwave (Movie)|Shockwave]] duke it out in front of a [[Burger King]] joint, while an oblivious couple feast on Bacon Cheddar Ranch Tendercrisp chicken sandwiches.
::''Not even the end of the world will make you put it down.''

* '''Chevrolet'''
:* '''Transformers: Dark of the Moon Super Bowl XLV Chevrolet Camaro TV Spot'''
::Bumblebee goes ape on an obnoxious dealer in a squirrel costume. "''Chevy runs deep.''"

:* '''Chevy DOTM Ad''' [http://www.youtube.com/watch?v=WhyxYO7nEjI]
::Uses a series of clips from the film of Bumblebee racing through a war torn city, deploying his [[Stealth Mode]] weapons, and transforming to use parkour to save Sam before a cut is made to another shot of Bee in vehicle mode.
::''You may never have to out run a Decepticon invasion. It's just nice to know you can.''

* '''Double A transforming paper''' [http://www.youtube.com/watch?v=NHyFChmRx5s&feature=player_embedded]
:People run as [[Laserbeak (DOTM)|Laserbeak]] transforms and attacks because he isn't being fed good paper. "''Don't feed your copier cheap and rough paper,''" intones the voiceover, as a woman sporting cleavage fetches Double A paper from a closet. "''Double A is transforming paper. High performance. Super smooth. Double A. Double quality paper.''"

* '''ESPN''' [http://www.youtube.com/watch?v=-ZwdQYvSXl4&feature=player_embedded]
:[[Mark Cuban]] and [[Jay Harris]] are on the phone. Cuban remarks he has a guy to be the big man on his basketball team, but they're playing it close. Cuban dodges questions about his big man's origin. It turns out to be Optimus Prime. He fires his basketball from his blaster, shattering a backboard, then stomps on the ball. "We're gonna need a bigger bus," remarks Cuban.
: ''Notes:'' This ad continues a pattern of wanton destruction by the leader of the ''good guys'' started in the ''[[Revenge of the Fallen (film)|Revenge of the Fallen]]'' [[M&M's]] ad.

==Toys==
* '''16 Weeks of Cyber Sweeps''' [http://www.youtube.com/watch?v=z25l6s4g5vU]
: ''Narration:'' [[Covert Operator]]
: ''Toy Segment:'' A narrator describes the [[16 Weeks of Cyber Sweeps]] contest, and tells how to enter, while images that pertain to his spiel are shown.
: ''Notes:'' Aired March 28 2011.

* '''Robo Power Cine-Masks''' [http://www.youtube.com/watch?v=t9C9wCNW4oA]
: ''Narration:'' [[Bright-eyed]]
: ''Toy Segment:'' "I can't believe you're wearing that!", says the guy not wearing glasses to a 3D film. "This thing's awesome! ''I'm Optimus Prime.''" "Dude, I am not sitting next to..." [sees everyone in the audience wearing Optimus and Bumblebee masks] "...you. I'll be right back."
: ''Notes:'' Aired May 14 2011."
:''Are you ready for 3D?''

* '''Perfect Couple''' [http://www.youtube.com/watch?v=5Row3epziUk]
: ''Narration:'' Bright-eyed
: ''Toy Segment:'' Guy sitting next to a girl in the cinema sees another guy wearing an Optimus cine-mask, only to realize he's the boyfriend of the woman sitting next to him, and has gotten her a Bumblebee cine-mask.
: ''Notes:'' Aired May 16 2011.
: ''Girls love a masked man.''

* '''[[MechTech]]''' [http://www.youtube.com/watch?v=qrkHz5IbFUo] (30 sec) / [http://www.hasbro.com/transformers/en_US/play/details.cfm?R=987D917A-5056-900B-109C-BD70D4668CA4:en_US] (15 sec)
: ''Narration:'' [[Kid Transform]]
: ''Toy Segment:'' A preteen is shown transforming Voyager [[Optimus Prime (Movie)/toys|Optimus Prime]], Deluxe [[Starscream (Movie)/toys|Starscream]] and Leader [[Sentinel Prime (ROTF)|Sentinel Prime]].
: ''Notes:'' Aired May 20 2011. The background music is a rap/rock song which is easily the best rap in a Transformers commercial to date. The 15 second version of the ad shows Deluxe Bumblebee after Optimus Prime instead of Starscream and Sentinel Prime.
: ''Show me any vehicle and I'll show ''you'' a "robot in disguise".''

* '''[[Cyberverse]]''' [http://www.youtube.com/watch?v=n43pap8nAh8] (30 sec) / [http://www.hasbro.com/transformers/en_US/play/details.cfm?R=987F933B-5056-900B-109D-B5FB52353851:en_US] (15 sec)
: ''Narration:'' Covert Operator
: ''Toy Segment:'' A kid manipulates a spherical touch screen to choose his Cyberverse components while the narrator extolls the virtues of the Cyberverse.
: ''Cyberverse. Collect the world.''

[[Category:Commercials]]
[[Category:Dark of the Moon media]]

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Commercial/Dark of the Moon