MediaWiki - User contributions [en]

Toy Fair 2010

2010-05-03T14:10:48Z

78.150.19.83: /* Legends */

[[Image:ToyFair2010.jpg|right|thumb|250px|Not pictured: 30 feet of snow]]

'''Toy Fair 2010''', hosted in [[New York City]] from [[February 14]]–[[February 17|17]], boasts "over 20,000 attendies, 350,000 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."

{{SITENAME}} was invited to [[Hasbro]]'s '''2010 Collector-Fan Media Day''' at ''The Times Center'' on Saturday, [[February 13]], and wiki contributors [[David Willis]] and [[Greg Sepelak]] attended. Following a presentation starting at 1pm, fan representatives were allowed into Hasbro's product showroom.

==Coverage==
<center><gallery>
Image:ToyFair2010-outside.jpg|Waiting outside Hasbro's Toy Fair showroom
Image:ToyFair2010-statue.jpg|Once let inside for check-in, Bumblebee stands guard
Image:ToyFair2010-tfwikicom.jpg|Our URL is what, now?
Image:ToyFair2010-presentation.jpg|No photos or video allowed! Unless you're from Seibertron.com.
Image:ToyFair2010-Transformersarea.jpg|[http://www.asmzine.com That man] will take better pictures than us.
</gallery></center>

===Revenge of the Fallen/Adjectiveless Transformers===
*Hasbro wants a "broader scope," and hopes to "reinvent" the line as one that isn't specifically tied to the live-action film, though it may contain characters from it. It will be a general celebration of Transformers.
*A "HUNT FOR DECEPTICONS" promotion will accompany the line. Codes can be found in packages that will "unlock" mini-games on Transformers.com.

====Legends====
*[[Ravage (ROTF)|Ravage]]
*[[Rampage (ROTF)|Rampage]] (New mold, not the same as the Devastator one)
*[[Long Haul (ROTF)|Long Haul]] (New mold, as same as Rampage)
*[[Sandstorm (TF 2010)|Sandstorm]] (Classics [[Beachcomber (G1)|Beachcomber]] redeco)
*[[Optimus Prime (Movie)|Fireburst Optimus Prime]] (redeco)
*[[Bumblebee (Movie)|Cyberfire Bumblebee]] (redeco)
*[[Tracker Hound]] (Universe Hound) (redeco)
<center>
<gallery>
Image:ToyFair2010-LegendsLongHaul.jpg
Image:ToyFair2010-LegendsRampage.jpg
Image:ToyFair2010-LegendsRavage.jpg
</gallery>
</center>

====Scouts====
*[[Hubcap (TF 2010)|Hubcap]] (Autobot muscle car)
*[[Brimstone (TF 2010)|Brimstone]] (Decepticon chopper cycle)
*[[Crankstart]] (Decepticon Dune Runner redeco)
*[[Backfire (TF 2010)|Backfire]] (Autobot Knock-Out redeco)
*[[Insecticon (Movie)|Insecticon]] (insect thing from movie)
*[[Breacher]] (SWAT vehicle who fits on Sea Spray)

<center>
<gallery>
Image:ToyFair2010-ScoutBrimstone.jpg|Brimstone
Image:ToyFair2010-ScoutBackfire.jpg|Backfire
Image:ToyFair2010-ScoutBackfirebio.jpg|Backfire's cardback
Image:ToyFair2010-ScoutHubcap.jpg|Hubcap
</gallery>
</center>

====Deluxe====
*[[Ironhide (Movie)|Ironhide]] w/ drone unit
*[[Bumblebee (Movie)|Battle Blade Bumblebee]] (all new)
*[[Jetblade]] (redeco of [[Dirge (ROTF)|Dirge]])
*[[Ravage (ROTF)|Sea Attack Ravage]]
*[[Sideswipe (ROTF)|Sidearm Sideswipe]] (new mold with guns instead of swords)
*[[Hailstorm (TF 2010)|Hailstorm]] (he's [[Mindset]])
*[[Elita-1 (ROTF)|Elita-1]] ([[Chromia (ROTF)|Chromia]] black/purple redeco, instructions for combination will be online)
<center>
<gallery>
Image:ToyFair2010-DeluxeBumblebee.jpg|Bumblebee
Image:ToyFair2010-DeluxeIronhide.jpg|Ironhide
Image:ToyFair2010-DeluxeJetblade.jpg|Jetblade
</gallery></center>

====Voyager====
*[[Sea Spray]]
*[[Ratchet (Movie)|Night Ops Ratchet]] (redeco)
*[[Payload (TF 2010)|Payload]] (yellow Long Haul)
*[[Optimus Prime (Movie)|Battle Blades Optimus Prime]] (new mold with [[Matrix of Leadership|Matrix]])
<center><gallery>
Image:ToyFair2010-VoyagerPayload.jpg|Payload
Image:ToyFair2010-VoyagerRatchet.jpg|Night Ops Ratchet
Image:ToyFair2010-VoyagerSeaSpray.jpg|Sea Spray
</gallery></center>

====Leader====
*[[Starscream (Movie)|Starscream]]
*[[Optimus Prime (Movie)|Battle Hooks Optimus Prime]] with hooks, "battle damage" paint and the mouth face from Buster Optimus Prime
<center><gallery>
Image:ToyFair2010-LeaderStarscreamPrime.jpg
Image:ToyFair2010-LeaderPrimeface.jpg
</gallery></center>

====Human Alliance====
*[[Jazz (Movie)|Jazz]] w/ [[William Lennox|Lennox]] (shield gun becomes motorcycle)

====Battle Ops Bumblebee====
*[[Bumblebee (Movie)|Battle Ops Bumblebee]]

<center>
<gallery>
Image:ToyFair2010-BattleOpsBumblebee.jpg
</gallery>
</center>

====Activators====
*[[Megatron (Movie)|Megatron]]
*[[Optimus Prime (Movie)|Optimus Prime]]
*[[Bumblebee (Movie)|Bumblebee]]

====Powerbots====
*[[Bumblebee (Movie)|Stealth Bumblebee]]
*[[Optimus Prime (Movie)|??? Optimus Prime]]

====Roleplay====
*[[Optimus Prime (Movie)|Optimus Prime]] Cyber Sword

====Speed Stars/Action Fleet<ref>The [[Robot Powered Machines]] range is being renamed, but while the Toy Fair ''Transformers'' press release rechristened the line "Action Fleet", the packaging at Toy Fair featured the name "Speed Stars". What the final name will turn out to be is uncertain at this time.</ref>====
*Stealth Force, larger vehicles with pop-out weaponry
*A boatload of new R.P.M-scale toys, including characters in robot mode, in midtransformation, and cars with giant wheels
*The Bumblebee Track Set, featuring vehicle-mode Bumblebee versus a static backdrop of Optimus Prime and Megatron battling

<center><gallery>
Image:ToyFair2010-RPMshelf3.jpg
Image:ToyFair2010-RPMshelf2.jpg
Image:ToyFair2010-RPMshelf1.jpg
Image:ToyFair2010-RPMPrimeweapons.jpg
Image:ToyFair2010-RPMGears.jpg
Image:ToyFair2010-RPMHoundMegatron.jpg
</gallery></center>

===Generations===
*[[Drift (G1)|Autobot Drift]]
*[[Thrust (G1)|Thrust]] (''Gentei! Gentei!'' mold)
*Darkmount (motherfriggin' [[Straxus (G1)|Straxus]] triple changer)
*Bumblebee (''War for Cybertron'')
*Optimus Prime (''War for Cybertron'')
*Megatron (''War for Cybertron'')
<center>
<gallery>
Image:ToyFair2010-GenDrift.jpg|[[Drift (G1)|Autobot Drift]]
Image:ToyFair2010-GenBumblebee.jpg|''[[War for Cybertron]]'' [[Bumblebee (G1)|Bumblebee]]
Image:ToyFair2010-GenPrime.jpg|''[[War for Cybertron]]'' [[Optimus Prime (G1)|Optimus Prime]]
</gallery></center>

===Power Core Combiners===
====Commander 2-packs====
Every Commander figure has two heads—one for robot, one for torso. Torso mode can combine with 5-pack drones (see below). Standard Mini-Con Powerlinx points!
* [[Huffer (PCC)|Huffer]] (semi cab) and [[Caliburst (PCC)|Caliburst]]
* [[Smolder]] (fire department brush truck) and [[Chopster]] (axe)
* [[Searchlight (PCC)|Searchlight]] (rescue helicopter) and [[Backwind]] (winch)
* [[Icepick (PCC)|Icepick]] (arctic vehicle) and [[Chainclaw (PCC)|Chainclaw]]
* [[Leadfoot (PCC)|Leadfoot]] (F1 racer) and [[Pinpoint]]
* [[Sledge (PCC)|Sledge]] (construction vehicle) and [[Throttler]] (drill)

<center><gallery>
Image:ToyFair2010-PCCSledge.jpg|[[Sledge (PCC)|Sledge]] and [[Throttler]]
Image:ToyFair2010-PCCIcepick.jpg|[[Icepick (PCC)|Icepick]] and [[Chainclaw (PCC)|Chainclaw]]
Image:ToyFair2010-PCCSearchlight.jpg|[[Searchlight (PCC)|Searchlight]] and Huffer's partner [[Caliburst (PCC)|Caliburst]]
Image:ToyFair2010-PCCHuffer.jpg|[[Huffer (PCC)|Huffer]] and Caliburst
Image:ToyFair2010-PCCSmolder.jpg|[[Smolder]] and [[Chopster]]
</gallery></center>

====5-packs====
1 core robot/vehicle & 4 drone-vehicle limbs. Drones can attach to any Commander 2-pack bot to make new combinations. Arm-drones and leg-drones cannot swap functions. Automatic "deploy" transformation when they attach, automatic retract to vehicle when detached. Each drone has Mini-Con powerlinx hardpoints.

* [[Bombshock (PCC)|Bombshock]] ([[Combaticon (PCC)|Combaticons]])
* [[Skyburst]] ([[Aerialbot (PCC)|Aerialbots]])
* [[Double Clutch (PCC)|Double Clutch]] ([[Rallybot]]s)
* [[Mudslinger (PCC)|Mudslinger]] ([[Destructicon (PCC)|Destructicon]]s)

<center><gallery>
Image:ToyFair2010-PCCBombshock.jpg|Bombshock combined with his Combaticons
Image:ToyFair2010-PCCSkyburst.jpg|Skyburst combined with his Aerialbots
</gallery></center>

===Exclusives===
*Masterpiece [[Grimlock (G1)|Grimlock]] with crown (Toys R Us)
*[[Starscream (Movie)|Nebular Starscream]] (Kmart)
* Reissue Generation 1 [[Blaster (G1)|Blaster]] with [[Eject]], [[Steeljaw (G1)|Steeljaw]], and [[Ramhorn]] (Comic-Con)
* Unnamed Mighty Muggs Comic-Con exclusive

===Crossovers===

====Star Wars====
*[[Yoda]] as a [[Republic Shuttle]]
*[[Cad Bane]] as the ''[[Xanadu Blood]]''
*[[Darth Vader|Anakin Skywalker]] as a [[Y-wing]]
*[[Obi-Wan Kenobi]] as a [[Jedi Starfighter]]
*Clone Commander [[Captain Rex|Rex]] as a [[Freeco Bike]]

====Marvel====
*[[Iron Man]] (Car)
*[[Iron Man]] / [[War Machine]] two-pack combiner
*[[Spider-Man]] (Race Car, black redeco)
*[[Ghost Rider|GHOST RIDER]]

==References==
{{reflist}}

==External links==
*[http://www.hasbro.com/corporate/media/press-releases/HASBRO-S-TRANSFORMERS-BRAND-EXPANDS-MORE-THAN-MEETS-THE-EYE-UNIVERSE-IN-2010-WITH-NEW-TOYS-AND-PROMOTIONS-THAT-CAPTURE-THE-EXCITEMENT-AND-ENTERTAINMENT-OF-THE-ICONIC-PROPERTY.cfm Official Hasbro Transformers Toy Fair press release]
*[http://toyfair10.asmzine.com/ Toy Fair 2010 at ASMZine.com]

[[Category:Hasbro]]
[[Category:Toy Fair]]

Toy Fair 2010

2010-05-03T14:09:45Z

78.150.19.83: /* Legends */

[[Image:ToyFair2010.jpg|right|thumb|250px|Not pictured: 30 feet of snow]]

'''Toy Fair 2010''', hosted in [[New York City]] from [[February 14]]–[[February 17|17]], boasts "over 20,000 attendies, 350,000 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."

{{SITENAME}} was invited to [[Hasbro]]'s '''2010 Collector-Fan Media Day''' at ''The Times Center'' on Saturday, [[February 13]], and wiki contributors [[David Willis]] and [[Greg Sepelak]] attended. Following a presentation starting at 1pm, fan representatives were allowed into Hasbro's product showroom.

==Coverage==
<center><gallery>
Image:ToyFair2010-outside.jpg|Waiting outside Hasbro's Toy Fair showroom
Image:ToyFair2010-statue.jpg|Once let inside for check-in, Bumblebee stands guard
Image:ToyFair2010-tfwikicom.jpg|Our URL is what, now?
Image:ToyFair2010-presentation.jpg|No photos or video allowed! Unless you're from Seibertron.com.
Image:ToyFair2010-Transformersarea.jpg|[http://www.asmzine.com That man] will take better pictures than us.
</gallery></center>

===Revenge of the Fallen/Adjectiveless Transformers===
*Hasbro wants a "broader scope," and hopes to "reinvent" the line as one that isn't specifically tied to the live-action film, though it may contain characters from it. It will be a general celebration of Transformers.
*A "HUNT FOR DECEPTICONS" promotion will accompany the line. Codes can be found in packages that will "unlock" mini-games on Transformers.com.

====Legends====
*[[Ravage (ROTF)|Ravage]]
*[[Rampage (ROTF)|Rampage]] (New mold, not the same as the Devastator one)
*[[Long Haul (ROTF)|Long Haul]] (New mold, as same as Rampage)
*[[Sandstorm (TF 2010)|Sandstorm]] (Classics [[Beachcomber (G1)|Beachcomber]] redeco)
*[[Optimus Prime (Movie)|Fireburst Optimus Prime]] (redeco)
*[[Bumblebee (Movie)|Cyberfire Bumblebee]] (redeco)
*[[Tracker Hound]] Universe Hound (redeco)
<center>
<gallery>
Image:ToyFair2010-LegendsLongHaul.jpg
Image:ToyFair2010-LegendsRampage.jpg
Image:ToyFair2010-LegendsRavage.jpg
</gallery>
</center>

====Scouts====
*[[Hubcap (TF 2010)|Hubcap]] (Autobot muscle car)
*[[Brimstone (TF 2010)|Brimstone]] (Decepticon chopper cycle)
*[[Crankstart]] (Decepticon Dune Runner redeco)
*[[Backfire (TF 2010)|Backfire]] (Autobot Knock-Out redeco)
*[[Insecticon (Movie)|Insecticon]] (insect thing from movie)
*[[Breacher]] (SWAT vehicle who fits on Sea Spray)

<center>
<gallery>
Image:ToyFair2010-ScoutBrimstone.jpg|Brimstone
Image:ToyFair2010-ScoutBackfire.jpg|Backfire
Image:ToyFair2010-ScoutBackfirebio.jpg|Backfire's cardback
Image:ToyFair2010-ScoutHubcap.jpg|Hubcap
</gallery>
</center>

====Deluxe====
*[[Ironhide (Movie)|Ironhide]] w/ drone unit
*[[Bumblebee (Movie)|Battle Blade Bumblebee]] (all new)
*[[Jetblade]] (redeco of [[Dirge (ROTF)|Dirge]])
*[[Ravage (ROTF)|Sea Attack Ravage]]
*[[Sideswipe (ROTF)|Sidearm Sideswipe]] (new mold with guns instead of swords)
*[[Hailstorm (TF 2010)|Hailstorm]] (he's [[Mindset]])
*[[Elita-1 (ROTF)|Elita-1]] ([[Chromia (ROTF)|Chromia]] black/purple redeco, instructions for combination will be online)
<center>
<gallery>
Image:ToyFair2010-DeluxeBumblebee.jpg|Bumblebee
Image:ToyFair2010-DeluxeIronhide.jpg|Ironhide
Image:ToyFair2010-DeluxeJetblade.jpg|Jetblade
</gallery></center>

====Voyager====
*[[Sea Spray]]
*[[Ratchet (Movie)|Night Ops Ratchet]] (redeco)
*[[Payload (TF 2010)|Payload]] (yellow Long Haul)
*[[Optimus Prime (Movie)|Battle Blades Optimus Prime]] (new mold with [[Matrix of Leadership|Matrix]])
<center><gallery>
Image:ToyFair2010-VoyagerPayload.jpg|Payload
Image:ToyFair2010-VoyagerRatchet.jpg|Night Ops Ratchet
Image:ToyFair2010-VoyagerSeaSpray.jpg|Sea Spray
</gallery></center>

====Leader====
*[[Starscream (Movie)|Starscream]]
*[[Optimus Prime (Movie)|Battle Hooks Optimus Prime]] with hooks, "battle damage" paint and the mouth face from Buster Optimus Prime
<center><gallery>
Image:ToyFair2010-LeaderStarscreamPrime.jpg
Image:ToyFair2010-LeaderPrimeface.jpg
</gallery></center>

====Human Alliance====
*[[Jazz (Movie)|Jazz]] w/ [[William Lennox|Lennox]] (shield gun becomes motorcycle)

====Battle Ops Bumblebee====
*[[Bumblebee (Movie)|Battle Ops Bumblebee]]

<center>
<gallery>
Image:ToyFair2010-BattleOpsBumblebee.jpg
</gallery>
</center>

====Activators====
*[[Megatron (Movie)|Megatron]]
*[[Optimus Prime (Movie)|Optimus Prime]]
*[[Bumblebee (Movie)|Bumblebee]]

====Powerbots====
*[[Bumblebee (Movie)|Stealth Bumblebee]]
*[[Optimus Prime (Movie)|??? Optimus Prime]]

====Roleplay====
*[[Optimus Prime (Movie)|Optimus Prime]] Cyber Sword

====Speed Stars/Action Fleet<ref>The [[Robot Powered Machines]] range is being renamed, but while the Toy Fair ''Transformers'' press release rechristened the line "Action Fleet", the packaging at Toy Fair featured the name "Speed Stars". What the final name will turn out to be is uncertain at this time.</ref>====
*Stealth Force, larger vehicles with pop-out weaponry
*A boatload of new R.P.M-scale toys, including characters in robot mode, in midtransformation, and cars with giant wheels
*The Bumblebee Track Set, featuring vehicle-mode Bumblebee versus a static backdrop of Optimus Prime and Megatron battling

<center><gallery>
Image:ToyFair2010-RPMshelf3.jpg
Image:ToyFair2010-RPMshelf2.jpg
Image:ToyFair2010-RPMshelf1.jpg
Image:ToyFair2010-RPMPrimeweapons.jpg
Image:ToyFair2010-RPMGears.jpg
Image:ToyFair2010-RPMHoundMegatron.jpg
</gallery></center>

===Generations===
*[[Drift (G1)|Autobot Drift]]
*[[Thrust (G1)|Thrust]] (''Gentei! Gentei!'' mold)
*Darkmount (motherfriggin' [[Straxus (G1)|Straxus]] triple changer)
*Bumblebee (''War for Cybertron'')
*Optimus Prime (''War for Cybertron'')
*Megatron (''War for Cybertron'')
<center>
<gallery>
Image:ToyFair2010-GenDrift.jpg|[[Drift (G1)|Autobot Drift]]
Image:ToyFair2010-GenBumblebee.jpg|''[[War for Cybertron]]'' [[Bumblebee (G1)|Bumblebee]]
Image:ToyFair2010-GenPrime.jpg|''[[War for Cybertron]]'' [[Optimus Prime (G1)|Optimus Prime]]
</gallery></center>

===Power Core Combiners===
====Commander 2-packs====
Every Commander figure has two heads—one for robot, one for torso. Torso mode can combine with 5-pack drones (see below). Standard Mini-Con Powerlinx points!
* [[Huffer (PCC)|Huffer]] (semi cab) and [[Caliburst (PCC)|Caliburst]]
* [[Smolder]] (fire department brush truck) and [[Chopster]] (axe)
* [[Searchlight (PCC)|Searchlight]] (rescue helicopter) and [[Backwind]] (winch)
* [[Icepick (PCC)|Icepick]] (arctic vehicle) and [[Chainclaw (PCC)|Chainclaw]]
* [[Leadfoot (PCC)|Leadfoot]] (F1 racer) and [[Pinpoint]]
* [[Sledge (PCC)|Sledge]] (construction vehicle) and [[Throttler]] (drill)

<center><gallery>
Image:ToyFair2010-PCCSledge.jpg|[[Sledge (PCC)|Sledge]] and [[Throttler]]
Image:ToyFair2010-PCCIcepick.jpg|[[Icepick (PCC)|Icepick]] and [[Chainclaw (PCC)|Chainclaw]]
Image:ToyFair2010-PCCSearchlight.jpg|[[Searchlight (PCC)|Searchlight]] and Huffer's partner [[Caliburst (PCC)|Caliburst]]
Image:ToyFair2010-PCCHuffer.jpg|[[Huffer (PCC)|Huffer]] and Caliburst
Image:ToyFair2010-PCCSmolder.jpg|[[Smolder]] and [[Chopster]]
</gallery></center>

====5-packs====
1 core robot/vehicle & 4 drone-vehicle limbs. Drones can attach to any Commander 2-pack bot to make new combinations. Arm-drones and leg-drones cannot swap functions. Automatic "deploy" transformation when they attach, automatic retract to vehicle when detached. Each drone has Mini-Con powerlinx hardpoints.

* [[Bombshock (PCC)|Bombshock]] ([[Combaticon (PCC)|Combaticons]])
* [[Skyburst]] ([[Aerialbot (PCC)|Aerialbots]])
* [[Double Clutch (PCC)|Double Clutch]] ([[Rallybot]]s)
* [[Mudslinger (PCC)|Mudslinger]] ([[Destructicon (PCC)|Destructicon]]s)

<center><gallery>
Image:ToyFair2010-PCCBombshock.jpg|Bombshock combined with his Combaticons
Image:ToyFair2010-PCCSkyburst.jpg|Skyburst combined with his Aerialbots
</gallery></center>

===Exclusives===
*Masterpiece [[Grimlock (G1)|Grimlock]] with crown (Toys R Us)
*[[Starscream (Movie)|Nebular Starscream]] (Kmart)
* Reissue Generation 1 [[Blaster (G1)|Blaster]] with [[Eject]], [[Steeljaw (G1)|Steeljaw]], and [[Ramhorn]] (Comic-Con)
* Unnamed Mighty Muggs Comic-Con exclusive

===Crossovers===

====Star Wars====
*[[Yoda]] as a [[Republic Shuttle]]
*[[Cad Bane]] as the ''[[Xanadu Blood]]''
*[[Darth Vader|Anakin Skywalker]] as a [[Y-wing]]
*[[Obi-Wan Kenobi]] as a [[Jedi Starfighter]]
*Clone Commander [[Captain Rex|Rex]] as a [[Freeco Bike]]

====Marvel====
*[[Iron Man]] (Car)
*[[Iron Man]] / [[War Machine]] two-pack combiner
*[[Spider-Man]] (Race Car, black redeco)
*[[Ghost Rider|GHOST RIDER]]

==References==
{{reflist}}

==External links==
*[http://www.hasbro.com/corporate/media/press-releases/HASBRO-S-TRANSFORMERS-BRAND-EXPANDS-MORE-THAN-MEETS-THE-EYE-UNIVERSE-IN-2010-WITH-NEW-TOYS-AND-PROMOTIONS-THAT-CAPTURE-THE-EXCITEMENT-AND-ENTERTAINMENT-OF-THE-ICONIC-PROPERTY.cfm Official Hasbro Transformers Toy Fair press release]
*[http://toyfair10.asmzine.com/ Toy Fair 2010 at ASMZine.com]

[[Category:Hasbro]]
[[Category:Toy Fair]]

Toy Fair 2010

2010-05-03T14:08:48Z

78.150.19.83: /* Legends */

[[Image:ToyFair2010.jpg|right|thumb|250px|Not pictured: 30 feet of snow]]

'''Toy Fair 2010''', hosted in [[New York City]] from [[February 14]]–[[February 17|17]], boasts "over 20,000 attendies, 350,000 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."

{{SITENAME}} was invited to [[Hasbro]]'s '''2010 Collector-Fan Media Day''' at ''The Times Center'' on Saturday, [[February 13]], and wiki contributors [[David Willis]] and [[Greg Sepelak]] attended. Following a presentation starting at 1pm, fan representatives were allowed into Hasbro's product showroom.

==Coverage==
<center><gallery>
Image:ToyFair2010-outside.jpg|Waiting outside Hasbro's Toy Fair showroom
Image:ToyFair2010-statue.jpg|Once let inside for check-in, Bumblebee stands guard
Image:ToyFair2010-tfwikicom.jpg|Our URL is what, now?
Image:ToyFair2010-presentation.jpg|No photos or video allowed! Unless you're from Seibertron.com.
Image:ToyFair2010-Transformersarea.jpg|[http://www.asmzine.com That man] will take better pictures than us.
</gallery></center>

===Revenge of the Fallen/Adjectiveless Transformers===
*Hasbro wants a "broader scope," and hopes to "reinvent" the line as one that isn't specifically tied to the live-action film, though it may contain characters from it. It will be a general celebration of Transformers.
*A "HUNT FOR DECEPTICONS" promotion will accompany the line. Codes can be found in packages that will "unlock" mini-games on Transformers.com.

====Legends====
*[[Ravage (ROTF)|Ravage]]
*[[Rampage (ROTF)|Rampage]] (New mold, not the same as the Devastator one)
*[[Long Haul (ROTF)|Long Haul]] (New mold, as same as Rampage)
*[[Sandstorm (TF 2010)|Sandstorm]] (Classics [[Beachcomber (G1)|Beachcomber]] redeco)
*[[Optimus Prime (Movie)|Fireburst Optimus Prime]] (redeco)
*[[Bumblebee (Movie)|Cyberfire Bumblebee]] (redeco)
*[[Tracker Hound (TF 2010) ]] Universe Hound (redeco)
<center>
<gallery>
Image:ToyFair2010-LegendsLongHaul.jpg
Image:ToyFair2010-LegendsRampage.jpg
Image:ToyFair2010-LegendsRavage.jpg
</gallery>
</center>

====Scouts====
*[[Hubcap (TF 2010)|Hubcap]] (Autobot muscle car)
*[[Brimstone (TF 2010)|Brimstone]] (Decepticon chopper cycle)
*[[Crankstart]] (Decepticon Dune Runner redeco)
*[[Backfire (TF 2010)|Backfire]] (Autobot Knock-Out redeco)
*[[Insecticon (Movie)|Insecticon]] (insect thing from movie)
*[[Breacher]] (SWAT vehicle who fits on Sea Spray)

<center>
<gallery>
Image:ToyFair2010-ScoutBrimstone.jpg|Brimstone
Image:ToyFair2010-ScoutBackfire.jpg|Backfire
Image:ToyFair2010-ScoutBackfirebio.jpg|Backfire's cardback
Image:ToyFair2010-ScoutHubcap.jpg|Hubcap
</gallery>
</center>

====Deluxe====
*[[Ironhide (Movie)|Ironhide]] w/ drone unit
*[[Bumblebee (Movie)|Battle Blade Bumblebee]] (all new)
*[[Jetblade]] (redeco of [[Dirge (ROTF)|Dirge]])
*[[Ravage (ROTF)|Sea Attack Ravage]]
*[[Sideswipe (ROTF)|Sidearm Sideswipe]] (new mold with guns instead of swords)
*[[Hailstorm (TF 2010)|Hailstorm]] (he's [[Mindset]])
*[[Elita-1 (ROTF)|Elita-1]] ([[Chromia (ROTF)|Chromia]] black/purple redeco, instructions for combination will be online)
<center>
<gallery>
Image:ToyFair2010-DeluxeBumblebee.jpg|Bumblebee
Image:ToyFair2010-DeluxeIronhide.jpg|Ironhide
Image:ToyFair2010-DeluxeJetblade.jpg|Jetblade
</gallery></center>

====Voyager====
*[[Sea Spray]]
*[[Ratchet (Movie)|Night Ops Ratchet]] (redeco)
*[[Payload (TF 2010)|Payload]] (yellow Long Haul)
*[[Optimus Prime (Movie)|Battle Blades Optimus Prime]] (new mold with [[Matrix of Leadership|Matrix]])
<center><gallery>
Image:ToyFair2010-VoyagerPayload.jpg|Payload
Image:ToyFair2010-VoyagerRatchet.jpg|Night Ops Ratchet
Image:ToyFair2010-VoyagerSeaSpray.jpg|Sea Spray
</gallery></center>

====Leader====
*[[Starscream (Movie)|Starscream]]
*[[Optimus Prime (Movie)|Battle Hooks Optimus Prime]] with hooks, "battle damage" paint and the mouth face from Buster Optimus Prime
<center><gallery>
Image:ToyFair2010-LeaderStarscreamPrime.jpg
Image:ToyFair2010-LeaderPrimeface.jpg
</gallery></center>

====Human Alliance====
*[[Jazz (Movie)|Jazz]] w/ [[William Lennox|Lennox]] (shield gun becomes motorcycle)

====Battle Ops Bumblebee====
*[[Bumblebee (Movie)|Battle Ops Bumblebee]]

<center>
<gallery>
Image:ToyFair2010-BattleOpsBumblebee.jpg
</gallery>
</center>

====Activators====
*[[Megatron (Movie)|Megatron]]
*[[Optimus Prime (Movie)|Optimus Prime]]
*[[Bumblebee (Movie)|Bumblebee]]

====Powerbots====
*[[Bumblebee (Movie)|Stealth Bumblebee]]
*[[Optimus Prime (Movie)|??? Optimus Prime]]

====Roleplay====
*[[Optimus Prime (Movie)|Optimus Prime]] Cyber Sword

====Speed Stars/Action Fleet<ref>The [[Robot Powered Machines]] range is being renamed, but while the Toy Fair ''Transformers'' press release rechristened the line "Action Fleet", the packaging at Toy Fair featured the name "Speed Stars". What the final name will turn out to be is uncertain at this time.</ref>====
*Stealth Force, larger vehicles with pop-out weaponry
*A boatload of new R.P.M-scale toys, including characters in robot mode, in midtransformation, and cars with giant wheels
*The Bumblebee Track Set, featuring vehicle-mode Bumblebee versus a static backdrop of Optimus Prime and Megatron battling

<center><gallery>
Image:ToyFair2010-RPMshelf3.jpg
Image:ToyFair2010-RPMshelf2.jpg
Image:ToyFair2010-RPMshelf1.jpg
Image:ToyFair2010-RPMPrimeweapons.jpg
Image:ToyFair2010-RPMGears.jpg
Image:ToyFair2010-RPMHoundMegatron.jpg
</gallery></center>

===Generations===
*[[Drift (G1)|Autobot Drift]]
*[[Thrust (G1)|Thrust]] (''Gentei! Gentei!'' mold)
*Darkmount (motherfriggin' [[Straxus (G1)|Straxus]] triple changer)
*Bumblebee (''War for Cybertron'')
*Optimus Prime (''War for Cybertron'')
*Megatron (''War for Cybertron'')
<center>
<gallery>
Image:ToyFair2010-GenDrift.jpg|[[Drift (G1)|Autobot Drift]]
Image:ToyFair2010-GenBumblebee.jpg|''[[War for Cybertron]]'' [[Bumblebee (G1)|Bumblebee]]
Image:ToyFair2010-GenPrime.jpg|''[[War for Cybertron]]'' [[Optimus Prime (G1)|Optimus Prime]]
</gallery></center>

===Power Core Combiners===
====Commander 2-packs====
Every Commander figure has two heads—one for robot, one for torso. Torso mode can combine with 5-pack drones (see below). Standard Mini-Con Powerlinx points!
* [[Huffer (PCC)|Huffer]] (semi cab) and [[Caliburst (PCC)|Caliburst]]
* [[Smolder]] (fire department brush truck) and [[Chopster]] (axe)
* [[Searchlight (PCC)|Searchlight]] (rescue helicopter) and [[Backwind]] (winch)
* [[Icepick (PCC)|Icepick]] (arctic vehicle) and [[Chainclaw (PCC)|Chainclaw]]
* [[Leadfoot (PCC)|Leadfoot]] (F1 racer) and [[Pinpoint]]
* [[Sledge (PCC)|Sledge]] (construction vehicle) and [[Throttler]] (drill)

<center><gallery>
Image:ToyFair2010-PCCSledge.jpg|[[Sledge (PCC)|Sledge]] and [[Throttler]]
Image:ToyFair2010-PCCIcepick.jpg|[[Icepick (PCC)|Icepick]] and [[Chainclaw (PCC)|Chainclaw]]
Image:ToyFair2010-PCCSearchlight.jpg|[[Searchlight (PCC)|Searchlight]] and Huffer's partner [[Caliburst (PCC)|Caliburst]]
Image:ToyFair2010-PCCHuffer.jpg|[[Huffer (PCC)|Huffer]] and Caliburst
Image:ToyFair2010-PCCSmolder.jpg|[[Smolder]] and [[Chopster]]
</gallery></center>

====5-packs====
1 core robot/vehicle & 4 drone-vehicle limbs. Drones can attach to any Commander 2-pack bot to make new combinations. Arm-drones and leg-drones cannot swap functions. Automatic "deploy" transformation when they attach, automatic retract to vehicle when detached. Each drone has Mini-Con powerlinx hardpoints.

* [[Bombshock (PCC)|Bombshock]] ([[Combaticon (PCC)|Combaticons]])
* [[Skyburst]] ([[Aerialbot (PCC)|Aerialbots]])
* [[Double Clutch (PCC)|Double Clutch]] ([[Rallybot]]s)
* [[Mudslinger (PCC)|Mudslinger]] ([[Destructicon (PCC)|Destructicon]]s)

<center><gallery>
Image:ToyFair2010-PCCBombshock.jpg|Bombshock combined with his Combaticons
Image:ToyFair2010-PCCSkyburst.jpg|Skyburst combined with his Aerialbots
</gallery></center>

===Exclusives===
*Masterpiece [[Grimlock (G1)|Grimlock]] with crown (Toys R Us)
*[[Starscream (Movie)|Nebular Starscream]] (Kmart)
* Reissue Generation 1 [[Blaster (G1)|Blaster]] with [[Eject]], [[Steeljaw (G1)|Steeljaw]], and [[Ramhorn]] (Comic-Con)
* Unnamed Mighty Muggs Comic-Con exclusive

===Crossovers===

====Star Wars====
*[[Yoda]] as a [[Republic Shuttle]]
*[[Cad Bane]] as the ''[[Xanadu Blood]]''
*[[Darth Vader|Anakin Skywalker]] as a [[Y-wing]]
*[[Obi-Wan Kenobi]] as a [[Jedi Starfighter]]
*Clone Commander [[Captain Rex|Rex]] as a [[Freeco Bike]]

====Marvel====
*[[Iron Man]] (Car)
*[[Iron Man]] / [[War Machine]] two-pack combiner
*[[Spider-Man]] (Race Car, black redeco)
*[[Ghost Rider|GHOST RIDER]]

==References==
{{reflist}}

==External links==
*[http://www.hasbro.com/corporate/media/press-releases/HASBRO-S-TRANSFORMERS-BRAND-EXPANDS-MORE-THAN-MEETS-THE-EYE-UNIVERSE-IN-2010-WITH-NEW-TOYS-AND-PROMOTIONS-THAT-CAPTURE-THE-EXCITEMENT-AND-ENTERTAINMENT-OF-THE-ICONIC-PROPERTY.cfm Official Hasbro Transformers Toy Fair press release]
*[http://toyfair10.asmzine.com/ Toy Fair 2010 at ASMZine.com]

[[Category:Hasbro]]
[[Category:Toy Fair]]