MediaWiki - User contributions [en]

Talk:Out of His Head

2020-02-05T03:06:14Z

DestroyerOfAglets: /* Megatron's spark? */ new section

Regarding the "I needed that" bit, if it's bound to be a recurring thing... would it be a good idea to do a "What equipment did Ratchet need this time?" bit sort of like how we have "What makes Starscream leader?" on the G1 episodes? --[[User:Detour|Detour]] 01:17, 8 May 2011 (EDT)
:We'd need a way to identify properly each piece of destroyed equipment, wouldn't we? Some might be classifiable by function, but the item destroyed this time, for instance, doesn't appear to be.--[[User:Apcog|Apcog]] 03:12, 8 May 2011 (EDT)

== appeal from china about what raf talks to a powerdowned bbb ==

i'm a tf fan from china , and as i did before, is here to see anybody can help me out here about what Raf says to bbb when the latter stands in powerdown status. i can only make out "so i blew past the finish line, then my sister...i'm not very sharp about this kind of very genuine US accent which is very great, of course.
anybody can help me out here? thanks {{unsigned|125.39.83.198|11:10, 8 May 2011}}
:To be honest, a lot of us had trouble making out Raf's sister's name. -- [[User:SFH|SFH]] 11:12, 8 May 2011 (EDT)
yeah plaura or sth like that( dumbest guess i know haha) but how about after this name. still i am at my wits'end. is that something about Raf and his sister are playing some racing game? or model racing cars? thank you for any thing you can share on this .Thanks {{unsigned|125.39.83.198|11:20, 8 May 2011}}<br>
haha seems i overstayed my welcome i'm sorry . My best wishes {{unsigned|125.39.83.198|11:37, 8 May 2011}}
::I believe Raf is talking about the racing car video game he plays with Bumblebee. Since he practices it with Bumblebee a lot, he appears to his siblings as suddenly more experienced with it. --[[User:ItsWalky|ItsWalky]] 11:46, 8 May 2011 (EDT)

::His sister's name is Pilar. {{unsigned|173.61.116.211 |11:46, 8 May 2011}}
::"So I blow past the finish line. Then my other sister Pilar asked how I got so good at racing games, and I told her I know a guy who knows cars." {{unsigned|173.61.116.211 |11:47, 8 May 2011}}
I thank you very much dude. even i got the right answer right before me, i followed raf for several times before i could finally match it to what he says. you know i think you will run into a gorgeous girl today as all nice guys do haha Bye.
haha i just realized you are the guy who helped me at the talk part at the episode 12. Thank you again. {{unsigned|125.39.83.198|12:00, 8 May 2011}}

== about the size of arcee with regard to Breakdown ==

In the scene where Arcee jumps up and bears down on Breakdown and gets caught by the latter, does she seem weirdly out of proportion comparing to Breakdown? an error? or is it the way it is intended to be so as to bring out the terrible size of breakdown? {{unsigned|125.39.83.198|12:06, 8 May 2011}}
: I thought that too, though Arcee's size is ''very'' inconsistent in this series --[[User:Fortress Minimus|Fortress Minimus]] 20:19, 8 May 2011 (EDT)

== How was Megatron talking through Bumblebee? Continuity error? ==

Well since Abates gave my little comment the modded-guillotine, it got me to seriously start thinking about the impossibility of Megatron being about to shout at Raf -through Bee- when Bee's vocal-box had been destroyed by said Warlord. Seems like a story-arc paradox to me, considering that the writers would have known that Bee's voice-box was damaged and thereby impeding the ability for any spoken words to manifest, possessed ghost tyrants or not. However Raf clearly heard Megatron's voice coming from Bumblebee's body, so I really don't see any explanation for any of this and it certainly doesn't follow the laid out continuity.

Can I get a second opinion on whether or not this is noteworthy to add to the episode page? [[User:Arcee-Cola|Arcee-Cola]] 04:26, 10 April 2012 (EDT)
:Note that my removal of the trivia note wasn't because of your addition, it was because notes along the lines of "this is the only episode in which X happens" are pointless in an ongoing series (Bumblebee might talk again in a future episode!). Whether or not it's an error that Megatron can speak should be considered independently of that. --[[User:Abates|abates]] 04:35, 10 April 2012 (EDT)
::Okay well is it an error then? Considering the title of this issue was "How was Megtron talking through Bumblebee?" and not "Why did Abates delete my comment." since I was able to figure that one out on my own, and was speaking in humor when I mentioned it in my question. I'm a big girl babe, you don't have to defend every action you make. I didn't mind. [[User:Arcee-Cola|Arcee-Cola]] 04:44, 10 April 2012 (EDT)
:::I think it's noteworthy, yes. --[[User:Abates|abates]] 04:46, 10 April 2012 (EDT)
::::Yay! Editing ~! --[[User:Arcee-Cola|Arcee-Cola]] 04:56, 10 April 2012 (EDT)

== Megatron's spark? ==

If buckethead's mind got transferred into bumblebee, what happened to his spark? He seems to be acting normally (for him) despite seemingly not having one. is he piggybacking on Bee's spark somehow? wouldn't that change his behavior?

Megatron's Sword

2020-01-31T05:45:36Z

DestroyerOfAglets: /* Animation and technical errors */

{{disambig2|the ''Energon'' episode|the weapon sometimes called "Megatron's sword"|Energon Sword}}

{{episode|
|series=Energon
|ep=4
|prev=Scorpinok (episode)
|next=The New Cybertron City
|title="Megatron's Sword"
|japanese=メガトロンの証
|romaji=Megatron no Akashi
|translation=Proof of Megatron
|image=Energon Megatron'sSword.JPG
|caption=Not your father's {{w|Excalibur}}
|production code=
|production company=[[TV Tokyo]], [[Nihon Ad Systems|NAS]]
|writer=[[Shōji Tonoike]]
|director=[[Tadao Ōkubo]]
|animation studio=[[Actas Inc.|Actas]], [[Studio A-CAT]] (3D)
|airdate=[[January 30|30 January]] [[2004]] (Japanese)<br>[[February 21]], 2004 (English)
|continuity=[[Unicron Trilogy]]
}}

'''The survivors on Mars are attacked again, but the Autobots must turn their attention elsewhere.'''

==Synopsis==
[[Alpha Quintesson|Alpha Q]] can feel the newly captured [[energon]] reviving the form of his master, [[Unicron]]. But it's not fast enough, due to the [[Autobot]]s' interference. Alpha Q plots their destruction, by re-energizing the inert form of [[Megatron (Armada)/Cartoon continuity|Megatron]]. This, of course, requires energon.

In a practice session, [[Jetfire (Armada)|Jetfire]] and [[Ironhide (Energon)|Ironhide]] aren't having much luck in [[Powerlinx]]ing, as Ironhide can't seem to properly synchronize his breathing with Jetfire. Jetfire leaves in a huff, but Ironhide seems to have a revelation.

[[File:E4 Tidal Wave.jpg|thumb|left|200px]]
A comet-thing approaches [[Mars (planet)|Mars]]. At the battered [[Mars City]] base, a group of [[Transformer]]s have found a new energon source, and [[radio]]ed the Autobots for backup. They nervously await a response.

[[Brian Jones|Dr. Jones]] radios the discovery to [[Optimus Prime (Armada)/Cartoon continuity|Prime]] and asks for backup. Prime wants to evacuate Mars City completely, because the mining operations can't happen there without the [[Omnicon]]s. Ironhide jumps at the chance to go on the mission.

Two Transformers approach Mars City without identifying themselves. The Transformers there prepare to defend themselves. The Transformers turn out to be Decepticons, including [[Tidal Wave (Armada)|Tidal Wave]], who presents himself as a friend... till he confirms that there is energon on the planet. Hordes of [[Terrorcon (Energon)|Terrorcon]]s attack. Tidal Wave attacks and blasts into the mine. The [[Energon Saber|Energon Saber Mini-Con team]] makes their escape from the mine, into a sky filled with Terrorcons.

The Autobots are about to deploy from [[Ocean City]], but Prime suddenly hesitates to leave the city, anticipating an attack in their absence. He calls off the mission, to Ironhide and [[Kicker Jones|Kicker]]'s frustration. Kicker waits for the attack to come; suddenly a [[space bridge]] opens, and a squad of [[Omnicon]]s arrives, along with [[Cyclonus (Armada)|Cyclonus]]. [[Demolishor (Armada)|Demolishor]] greets his old comrade. Cyclonus scuffles a bit with him, however, taunting him that he's forgotten how to fight, and telling him that "[[Scorponok (Energon)|Scorponok]]'s been reactivated" and will lead the Decepticons to new glory. The Energon Saber team arrives as well, reporting the situation on Mars.

[[File:Energon AlphaQ with Megatron'sSword.JPG|thumb|left|200px|Star Saber or Light Saber? You decide.]]

The comet-ship-thing returns to Unicron, and Alpha Q delivers a reward to Scorponok: Megatron's mighty sword, the [[Energon Sword|Star Saber]], pulled from his very carcass.

Like the Energon Saber Mini-Con team, Ironhide and Kicker are restless, wanting to go help out on Mars. Meanwhile, a Terrorcon shows up at another [[Earth]] city, and the Transformers stationed there prepare for attack. Prime's team prepares to move out; Prime refuses to allow Demolishor and Cyclonus to tag along, but they head off on their own anyway.

Scorponok and Tidal Wave lead the Terrorcons against the city; Cyclonus and Demolishor arrive and find themselves facing off against their old comrade. Prime's team arrives. Prime sends Hot Shot to draw the Terrorcons away, and Ironhide to help out any civilians left in the city.

[[File:Demolishor MegSword.jpg|thumb|200px]]
As Tidal Wave argues and fights with Cyclonus, Scorponok unleashes the sword's power. Ironhide and Kicker contemplate violating their orders; Kicker notes that he doesn't sense anyone in the city, meaning that everyone got out. Upon seeing the sword, Prime wonders if Megatron could still be alive, while Demolishor and Cyclonus have panic attacks on hearing that, and Tidal Wave declares that with energon, they can resurrect him. It's unproven, circumstantial, and something any reasonable mind can reject—which is probably why Cyclonus decides to switch sides, but Demolishor isn't so sure, and is left confused and hesitant.

The Energon Saber team combines and offers themselves to Kicker as a weapon/hoverboard. Ironhide manages to Powerlinx successfully with Jetfire; Kicker gives him the sword, and they manage to save Prime from Scorponok. Demolishor stares at the sword in further confusion. Prime and Ironhide double-team Scorponok, who retreats before they can do any damage. Scorponok leads his troops away, and Cyclonus follows.

Demolishor is left full of doubts. Prime thanks Ironhide for the save, and reassures him that despite the day's tragedies, he did well.
{{--}}

==Featured characters==
{{featuredcharacters
|c1=
* [[Ironhide (Energon)|Ironhide]] (2)
* [[Jetfire (Armada)|Jetfire]] (3)
* [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] (7)
* [[Hot Shot (Armada)|Hot Shot]] (11)
* [[Inferno (Energon)|Inferno]] (12)
* [[Skyblast (Energon)|Skyblast]] (19)
* [[Strongarm (Energon)|Strongarm]] (20)

|c2=
* [[Tidal Wave (Armada)|Tidal Wave]] (13)
* [[Demolishor (Armada)|Demolishor]] (17)
* [[Cyclonus (Armada)|Cyclonus]] (21)

|c3=
* [[Rad White]] (8)
* [[Brian Jones]] (9)
* [[Kicker Jones]] (10)

|c4=
* [[Alpha Quintesson|Alpha Q]] (1)
* [[Scattor (Energon)|Scattor]] (4)
* [[Skyboom (Energon)|Skyboom]] (5)
* [[Wreckage (Energon)|Wreckage]] (6)
* [[Battle Ravage|Battle Ravage drones]] (14)
* [[Divebomb (Energon)|Divebomb drones]] (15)
* [[Scorponok (Energon)|Scorponok]] (16)
* [[Grindor (Armada)|Grindor]] (18)
* [[High Wire (Armada)|High Wire]] (22)
}}

==Quotes==
"Look. The energon flows through him. Perhaps we can ''use'' him!"'
:—'''Alpha Q''' hasn't thought this whole reviving-Megatron thing through very well.

"Yes, Optimus. There is still some energon at Mars City. We thought that it had been completely decimated but a hidden reserve was discovered by a squadron of Mini-Cons. I was hoping you could send a support team there to investigate."<br>
"There are Mini-Cons at Mars City?"
:—'''Dr. Jones''', who doesn't know what "decimated" means and can't keep track of current events, and '''Optimus Prime''', who can't keep track of his own troops.

"Mars City?! I'm in! I know I can teach those rookies a thing or two. You gotta let me lead the mission, sir!"
:—'''Ironhide''' is a victim of bad dubbing

"Huh? Where are those Autobots go."
:—'''Demolishor''' speak pretty one day.

"You chump! Scorponok wants you to believe Megatron is still alive to ''use'' you!"<br>
"But I have proof!"<br>
"Oh yeah? Well let's see it then!"<br>
"Not now. Later."<br>
"I ''knew'' you'd say that! Heheheahahahaha!"
:—'''Cyclonus''' reasons with '''Tidal Wave'''. Now ''there's'' a true battle of the wits.

'''Demolishor''': "Megatron's still alive?!"<br>
'''Cyclonus''': "What do mean he's still alive?! He can't be! Can he?"<br>
'''Tidal Wave''': "We need energon for his resurrection."<br>
'''Cyclonus''': "No problemo! HAHAHAHA!"<br>
:—'''Cyclonus''' defects in his own unique way.

"Kicker. Help me. I don't know what I am anymore!"
:—'''Demolishor''''s self-doubt begins to grow.

==Notes==
===Lost in translation===
*Jetfire claims that Ironhide needs to "synchronize his breathing" in order for them to combine. Err, right. In the original version, he talked about feeling the pulse of his [[Spark of Combination]].
*The dub presents the Autobots manning Mars City as Mini-Cons, when in actuality, they're ''Optimus Prime's own team of trainees'', as seen in the [[Cybertron City (episode)|first episode]] of the series. ''This'' is why Ironhide is so determined to accompany Prime's team to Mars (to save his old friends), and why Prime and he share an emotional moment at the end of the episode (because they fail to save them).
* In ''Super Link'', when Cyclonus arrives, Demolishor tells him a rumor that Megatron has revived; Cyclonus is skeptical, and they both think Tidal Wave is an idiot for going along with it. In ''Energon'', Cyclonus tells Demolishor a rumor that ''Scorponok'' has been revived, despite the fact that neither of them have ever met Scorponok before.
* In ''Super Link'', the sword was made ''from'' Megatron and infused with his [[spark]]. ''Energon'' mangled this into the sword having belonged to Megatron.
*In one of the more famous ''Energon'' dub gaffes, Alpha Q claims that the Megatron Sword is the [[Star Saber (Armada)|Star Saber]], which makes absolutely no sense.
* Ironhide speculates that "there could still be Mini-Cons on Mars who need our help!" Well, yes, there's a whole ''city'' of them.
*When Ironhide and Jetfire finally Powerlinx together, they refer to it as Superlinking.
* The entire point of this episode, which is that the surviving Transformers on Mars are possibly getting wiped out, is pretty much glossed over. Can't have a bunch of guys getting killed in a kids' show!

===Pain count===
* "Uh?": 3
* Stock footage: 3
* We need/they want energon: 6
* We've gotta: 4
* Let's do it: 1

===Animation and technical errors===
* In ''Energon'' at 7mins when Jetfire and Ironhide go outside the base to help the Mini-Cons, as they run, the background of the main tower doesn't move. It does in ''Superlink''.
* In ''Energon'' at 13m25s when the Terrorcons begin bombarding the stone city fortress, the music track switches. This is because in ''Superlink'', there was no music before the attack commenced.
* In ''Energon'' at 13m30s Scorponok gives Tidal Wave an order, the camera then zoom-pans-in on Tidal Wave while a crudely animated nutcracker style mouth says "EN-ER-GOOONN". Scorponok then transforms out of the shot. Tidal Wave's mouth moving is a dub-only addition as is Scorponok transforming. In ''Superlink'', Tidal Wave drops down out of the shot and the camera zoom-pans-in on Scorponok, who then does not transform, which makes sense, since he is next seen still in Robot mode.
* In ''Energon'' at 15m30s when Scorponok first uses the Megatron Sword against Hot Shot a red shape is shown instead of the completed flame effect seen in ''Superlink''. Later at 19mins when Scorponok destroys Optimus Prime's [[Prime Force]] drone units with a sweep of the Megatron Sword, red circles appear, instead of the properly animated explosions seen in ''Superlink''. Also, in this shot Optimus and Scorponok are hovering in mid-air. In ''Superlink'' a foreground painting of the bridge covers up this error so it looks like then are standing & sitting on the bridge.
* The animation of the ending battle sequence is amazingly unclear.

===Continuity errors===
*The fact that Mars City was previously a smoking bomb crater, with no detected life signs, is completely forgotten in this episode. Instead, Dr. Jones reports to Prime that an energon source has been discovered there, rather than the more crucial fact that there were survivors of the first attack.
* Why at this point would Demolishor know or care who Scorponok is?
* Skyboom is called "Sonar" by Optimus—perhaps not so surprising since Skyboom's toy is a retool of Sonar.
* Cyclonus was last seen guarding the moon base before it was attacked and destroyed in "[[Cybertron City (episode)|Cybertron City]]". So... where's he ''been'' all this time?. And why were there Omnicons with him when he came back?
* All the characters recognise the sword as Megatron's, when he ''never used it before''. This manages to make even ''less'' sense in the Japanese version, where the sword was explicitly created anew by Alpha Q.

===Trivia===
* More spiffy generics in this one, both in Mars City and in the unnamed [[Plains City]]. One of the Mars group is totally wearing a trash can lid on his head. With some slight modification, this same character model would later be recycled as [[Padlock (Energon)|Padlock]], the only distinguishing factor between the two of them being that Padlock lacks a mouth.
*Everybody makes a big deal about not touching Megatron's sword for some reason.

==Home video releases==
{{homevidnote}}
;VHS
[[File:Flag of Australia.png|20px|Australia]] 2005 — ''Transformers: Energon'' — Volume 1: The Battle for Energon ([[Paramount Pictures|Paramount]])<br>
[[File:Flag of UK.png|20px|United Kingdom]] 2005 — ''Transformers: Energon'' — Volume 1: The Battle for Energon (Paramount)
;DVD
[[File:Flag of Japan.png|20px|Japan]] 2004 — ''Transformer: Super Link'' — Volume 001 ([[Interchannel]]) — Japanese audio only.<br>
[[File:Flag of USA.png|20px|United States of America]] 2004 — ''Transformers: Energon'' — Volume 1: The Battle for Energon (Paramount)<br>
[[File:Flag of Australia.png|20px|Australia]] 2005 — ''Transformers: Energon'' — Volume 1: The Battle for Energon (Paramount)<br>
[[File:Flag of UK.png|20px|United Kingdom]] 2005 — ''Transformers: Energon'' — Volume 1: The Battle for Energon (Paramount)<br>
[[File:Flag of USA.png|20px|United States of America]] 2008 — ''Transformers: Energon'' — The Ultimate Collection (Paramount)<br>
[[File:Flag of USA.png|20px|United States of America]] 2014 — ''Transformers: Energon'' — The Complete Series ([[Shout! Factory]])

[[Category:Energon episodes]]

Soundwave (WFC)

2020-01-29T23:40:58Z

DestroyerOfAglets:

{{faction|decepticon|hofsilver}}
{{disambigm|Soundwave (disambiguation)|Soundblaster (disambiguation)}}
:''Soundwave is a [[Decepticon]] from the [[Aligned continuity family]].''
[[File:Soundwave Prime.jpg|thumb|upright=1.66|<center>"..."</center>| No eyes...always watching...]]
'''Soundwave''' (aka '''Soundblaster''') is the spy master of the Decepticons. One of [[Megatron (WFC)|Megatron]]'s earliest followers, and, many believe, instrumental to his rise, he uses his tentacles and a veritable army of [[Mini-Con]] [[Deployer (WFC)|Deployer]]s to learn everything there is to know about his allies and his enemies. He was never very chatty, but these days, on Earth, he's become near silent, communicating by playing back recordings of other people's conversations. He just sneaks about, patiently looking for Autobot transmissions and creeping [[Starscream (WFC)|you]] out.

Soundwave often finds himself acting as a restraint on [[Starscream (WFC)|Starscream]], reining in his rather volatile emotions, and ensuring that Starscream's less than subtle ambitions are held in check. Indeed, this applies to every soldier amongst the Decepticon ranks. Even a treacherous schemer like Starscream has very good reason to fear Soundwave; his ferocity and strength from his gladiator days have not lessened in the slightest, rendering him a deadly foe to any Autobot, or [[Airachnid (Prime)|treacherous Decepticon]] seeking to usurp Megatron. This undying loyalty to his master, as well as their long history together, has won him a high position in the Decepticon hierarchy. While [[Dreadwing (Prime)|others]] [[Shockwave (WFC)|may]] have officially held the rank of [[second-in-command]], Soundwave may be the true bearer of that distinction, out of sheer loyalty to the Decepticon leader. As long as Soundwave is around, Megatron has nothing to fear.

It's not just loyalty to Megatron that makes Soundwave such an effective soldier, however. Soundwave wouldn't be caught dead employing ''Bond'' villain tactics; he is concise and pragmatic in all of his endeavors. If he doesn't personally harm you during an outing, don't consider it an act of mercy or decency. You're not a part of his mission and not worth considering. [[Primus]] help you if you're in the way or you ''are'' his mission.

Soundwave has the ability to receive transmissions from anywhere on the planet, bar the shielded Autobot Base. This allows him to spy on every being on the planet in the hopes of picking up Autobot-related communications. He is also adept in his use of [[GroundBridge]]s during combat, dealing many a foe a frustrating defeat by virtue of them simply not being able to get to him.

Although he usually works with [[Laserbeak (WFC)|Laserbeak]], Soundwave's range of Mini-Con subordinates also includes [[Rumble (WFC)|Rumble]], [[Frenzy (WFC)|Frenzy]], [[Ravage (WFC)|Ravage]], [[Ratbat (WFC)|Ratbat]], [[Buzzsaw (FOC)|Buzzsaw]], [[Zori]], [[Stuntwing]], [[Trickout]], [[Hi-Test (RID)|Hi-Test]], and [[Goldgear]].

{{quote|Watch out for the quiet ones.|[[Knock Out (Prime)|Knock Out]]|"[[One Shall Rise, Part 3]]"}}

==Fiction==
===''The Covenant of Primus''===
Soundwave emerged from the [[Well of All Sparks]] sometime during or before the [[Age of Wrath]]. As the [[Quintesson]]s took control of Cybertron, they helped establish civilization across the planet, and a ruling body of Cybertronians to oversee the day-to-day activities the Quints wished the Cybertronians to perform. An election was held that named [[Sentinel Zeta Prime|Sentinel Zeta]] as Prime, and Soundwave became a member of his council of thirteen.

As the age went on, however, Sentinel and his council became suspicious of the Quintessons and ultimately began to plot against the totalitarian rule of these "benevolent invaders". Although the council kept their true intentions secret, active cells of rebellion broke out independently on Cybertron. A scientist named [[Shockwave (WFC)|Shockwave]] was the first to translate the Quintesson written language for the rebels, and Soundwave's surveillance abilities acquired this information for the council as well.

After the Quintessons were eventually overthrown, Soundwave and the council ushered in the [[Golden Age]] of Cybertron, reverse-engineering Quintesson technology and making their own innovations. A [[Space bridge]] network was used in conjunction with cyberforming equipment to create [[Cybertronian colonies]], carrying Cybertronians to the stars. A mechanism was even discovered for carrying the Well's life-giving power to other worlds, allowing energon and Cybertronian life to flourish there as well. Soundwave was present at the lighting of the ceremonial torch that carried the spark of the Well to the first colony world of [[Archon]].

But then, disaster. A [[Cosmic Rust (disease)|Rust Plague]] sprang up on the colonies, virulent and incurable. The council made the dark decision to destroy the space bridges, cutting their colonists off forevermore. What followed was the so-called [[Age of Rust]], where Cybertron failed to find new inspiration after the disastrous end of their colonization program, and a metaphorical rust settled in to the population as well. Soundwave was the most vocal member of the council in trying to find something, ''anything'', to strive for and renew the population's interest. But the council's ennui was deep by this point, and they lacked the drive to push forward any new plans. As the other councilors talked about more research, more time, Soundwave denounced them all as doing nothing BUT talk, and renounced words altogether. He abandoned his position on the council and took a vow of silence, letting his actions speak for him from that point forward. {{storylink|Transformers: The Covenant of Primus|Covenant of Primus}}

===Aligned novels===
Soundwave was a gladiator from [[Kaon (polity)|Kaon]] who almost bested [[Megatron (WFC)|Megatron]] in combat, an act that created mutual respect between the two. Soundwave saw in Megatron a desire to return to the swashbuckling spirit of the [[Golden Age]] of Cybertron, when Cybertronians emerged from the [[Well of All Sparks]] having to escape from the [[Underworld]]'s monsters rather than being put into a [[caste system|caste]]. He was appointed Megatron's lieutenant with [[Shockwave (WFC)|Shockwave]]. Though Megatron despised Minicons, Soundwave insisted on having them around to spy on their gladiators, including the time when Megatron's librarian friend [[Optimus Prime (WFC)|Orion Pax]] came to visit. He was suspicious of Orion and even asked permission from Megatron to tail him as he returned to [[Iacon (polity)|Iacon]].

After [[Decepticon]]s bombed Cybertron in Megatron's name, Soundwave sent [[Frenzy (WFC)|Frenzy]] and [[Rumble (WFC)|Rumble]] to search for the [[Matrix of Leadership]] in [[Crystal City]] (a place which design he always found self-indulgent). Soundwave was not sure whether he should have bothered, as he was not superstitious and wondered what use a piece of a [[Star Saber (Prima)|broken sword]] could be. Instead he got chilling indications Crystal City's scientists were planning to revive [[Omega Supreme (WFC)|Omega Supreme]].

[[File:WFCcomicDecepticons.jpg|thumb|upright=1.4|"Yeah, this look is cool now, but I don't think I'll have it ''forever'': I mean, who'd like to [[GEEWUN|see things looking the same for over twenty five years]], right guys? ...guys?"]]

Soundwave attended Orion and Megatron's hearing before the [[Autobot High Council|High Council]]. During this meeting, Soundwave helped to sow discord and tension by loudly shouting his complaints over security breaches that, in truth, he himself had caused. The Council noted that they were aware someone had tried to find the Matrix, and they appointed Orion [[Prime (rank)|Prime]] and requested he find it. This tore Orion and Megatron's movement in two.

During the final days of the war, Soundwave and his minions' research changed the fate of Cybertron. It was they who found the areas of the [[DataNet]] that [[Alpha Trion (WFC)|Alpha Trion]] had overlooked and not deleted, revealing the existence of [[Dark Energon]] on [[Trypticon (WFC)|Trypticon]] Station. It was he who remembered the [[Geosynchronous Energon Bridge]] below Crystal City that allowed for the mass transportation of Dark Energon between Cybertron and Trypticon. And it was the evidence he got from Rumble and Frenzy when they infiltrated Crystal City that revealed the existence of the [[Plasma energy|Plasma Energy Chamber]] and its two [[Code Key]]s, which enabled Megatron to poison the [[Core]] of Cybertron.

When Optimus removed the Chamber from the Core, beginning the planet's slow healing process, Soundwave boarded the ''Nemesis'' with Megatron, [[Starscream (WFC)|Starscream]] and [[Lugnut (WFC)|Lugnut]] to pursue the Autobot ''[[Ark (WFC)|Ark]]'' into the unknown reaches of space. {{storylink|Transformers: Exodus|Exodus}}

{{note|Soundwave's involvement in the preceding events, or events mostly similar, were also chronicled in the comic "[[Transformers: War for Cybertron (comic)|Transformers: War for Cybertron]]."}}

Soundwave regained consciousness on board the ''Nemesis'' after emerging from the energy field created by the Space Bridge explosion over Cybertron. While Megatron demanded a status report, Soundwave was already deep at work in a console attempting to determine the answer. Along with Starscream and Megatron, Soundwave examined the tracking reports and confirmed Starscream's assumption that the ''Ark'' was likely not too far away. {{storylink|Transformers: Exiles|Exiles}}

{{charstubfiction|{{storylink|Transformers: Retribution|Retribution}}}}

===Ask Vector Prime===
In [[Uniend 610.23 Zeta]], {{storylink|Ask Vector Prime}} [[Alpha Trion (WFC)|Alpha Trion]] feared that if he or [[Optimus Prime (WFC)|Optimus Prime]] knew the whereabouts of the [[AllSpark]], Soundwave would be able to find it. {{storylink|Bumblebee at Tyger Pax}}

===''Prime'' cartoon===
{{voiceactor|[[Frank Welker]] (English)|[[Germán Fabregat]] (Latin American Spanish), [[Arto Nieminen]] (Finnish)}}
When a gladiator calling himself Megatronus vowed to challenge Cybertron's leadership, Soundwave was his first follower and chief amongst them. Soundwave remained at Megatronus' side, now Megatron, as the conflict escalated into a war. {{storylink|One Shall Rise, Part 3}} After finding out that the Decepticon scientist [[Shockwave (WFC)|Shockwave]] had used Rumble and Frenzy as test subjects in his experiment to swap the sparks of Decepticons between different bodies, he demanded that Shockwave return them to their original bodies, to which Shockwave complied. {{storylink|Unreliable Narratives}} Following the [[Great Exodus]], when the Decepticons were trying to decrypt an encoded Autobot transmission, Soundwave suggested they should let Shockwave have a shot at interrogating [[Arcee (WFC)|Arcee]] and [[Cliffjumper (WFC)|Cliffjumper]]. {{storylink|Out of the Past}}

The Decepticons later arrived on [[Earth]]. During a Decepticon attack on Cliffjumper, Soundwave intercepted Arcee's comms talk. He later played it back to Starscream, prompting the Decepticon leader to send the drones after her. He later detected transmissions coming from deep space, that prompted the Decepticons to fire up the [[space bridge]], allowing Megatron to return. {{storylink|Darkness Rising, Part 1}}

[[File:DarknessRising5-Soundwaveturn.jpg|thumb|upright=1.1|''Voice actor:'' [[Snake-Eyes]] (English).]]
Shortly after Megatron left the ship on a mission, Starscream wondered aloud if Megatron had a touch of space madness, and Soundwave reminded him that their absent leader was still in charge. Starscream told him to step up global surveillance. Soundwave subsequently intercepted a transmission from [[William Fowler|Agent Fowler]] and, on Starscream's order, dispatched [[Laserbeak (WFC)|Laserbeak]] to capture the agent to learn the location of the [[Autobot Outpost Omega One|Autobot base]]. {{storylink|Darkness Rising, Part 3}} When the Autobots attacked the ''Nemesis'' to retrieve Fowler, slaughtering dozens of their soldiers, Soundwave hid. He simply watched when Megatron returned and took his fury out on Starscream on the bridge for not waiting on his command. {{storylink|Darkness Rising, Part 4}}

Starscream sent Soundwave to the [[Giant Sized Array]] radio telescope in [[Texas]] as they needed to use the array to target the space bridge at [[Cybertron (planet)|Cybertron]]. Soundwave hacked into the computer network at the site, but after he had lined up the dishes, someone realigned them. In response to Starscream's demands as to what was happening, he tapped into the base's security system and discovered that the Autobots' three human friends were in a nearby room, similarly accessing the computer. He extended a tentacle into the room they were in and attacked them. When [[Miko Nakadai|Miko]] tried to chop the tentacle with an ax, Soundwave took it from her and used it to sever the computer system's hardline, locking the dishes on Cybertron. The three kids entered the room in time to see him leaving, and Miko and Soundwave snapped photos of each other.

[[File:MastersStudents-Soundwavesradar.jpg|thumb|left|upright=1.1|See how much more convincing I am as a [[:File:Cybertronsoundwave.jpg|communications tower]] with this look?]]

Because of Soundwave's success, the Autobots resorted to sabotaging the space bridge, blowing it up and taking Megatron with it. {{storylink|Darkness Rising, Part 5}} At Starscream's order, Soundwave activated the comm system so Starscream could give a speech to the troops, declaring himself leader. Failing to impress the Vehicons, Starscream pressed Soundwave's sensors into locating [[Skyquake (Prime)|Skyquake]], a Decepticon secreted in a pod in the desert. Starscream and Soundwave reactivated Skyquake, only to find he wasn't receptive to Starscream's leadership, and instead set about fighting [[Optimus Prime (WFC)|Optimus Prime]]. Soundwave detected a Decepticon signal from the site where the space bridge exploded, and when Starscream went to investigate, Soundwave sent Laserbeak to keep Starscream honest while he himself filmed the battle between Skyquake and Optimus and [[Bumblebee (WFC)|Bumblebee]]. Though the outcome of the fight was not favorable to the Decepticon cause, Soundwave was able to ensure that Starscream returned Megatron's barely-functioning body to the ''Nemesis''. {{storylink|Masters & Students}}

Soundwave intercepted a transmission from [[Wheeljack (Prime)|Wheeljack]] who was heading for Earth. At Starscream's order, he downloaded the necessary information to [[Makeshift (Prime)|Makeshift]], who took on Wheeljack's form and infiltrated the Autobot base. As Starscream and Soundwave paid a visit to the captive Wheeljack, Soundwave prevented his leader from terminating their prisoner, as he might be of use later. The two 'Cons retired to the ship's top deck to wait for Makeshift to activate the [[GroundBridge]], however Wheeljack broke free and started trashing the Vehicons. When Wheeljack escaped through the ground bridge and sent back Makeshift with his grenade activated, Soundwave and Starscream made sure to get well clear before he exploded. {{storylink|Con Job}} During another Autobot operation, Soundwave listened in on their comm chatter, prompting Starscream to send some Vehicons to attack. {{storylink|Convoy (episode)|Convoy}}

[[File:Deusex-Soundwavecrouching.jpg|thumb|upright=1.4|And that's why there's no [[Ratbat (WFC)|Ratbat]].]]
When [[Breakdown (WFC)|Breakdown]] mentioned seeing an [[Energon Harvester]] in a fresco in [[Greece]], Soundwave was able to track the device's location to a museum. Breakdown and [[Knock Out (Prime)|Knock Out]] kept the Autobots busy in front of the museum while Soundwave sneaked in the back. He ran into [[Raf Esquivel|Raf]] and [[Jack Darby|Jack]], who were already in the process of stealing the Harvester, and grabbed it from them before making a getaway in his [[alternate mode|vehicle mode]]. {{storylink|Deus ex Machina}}

[[File:SickMind-Soundwaveobjects.jpg|thumb|upright=1.4|left|"Let me see some tenderness connected with a death, or that dark chamber, Spirit, which we left just now, will be forever present to me."]]

Starscream and Knock Out made a concerted attempt to convince Soundwave that Megatron was beyond saving, and that the only option left to them was euthanasia. Soundwave remained skeptical, and pointed out the patch cable that Arcee and Bumblebee were using to access Megatron's brain. Megatron's life support was damaged during the ensuing confusion, and though it seemed Starscream and Knock Out were content to leave Megatron flat-lining, Soundwave pressured them into reconnecting the cable sustaining their master. {{storylink|Sick Mind}}

After Megatron's resurrection, Soundwave kept him informed regarding Starscream's activities, including his attempt to resurrect Skyquake with the Dark Energon shard ripped from Megatron's chest, and the loss of his arm. {{storylink|Shadowzone (episode)|Shadowzone}} Soundwave watched as Breakdown was captured by [[MECH]], and reported back to Starscream. He was on the bridge of the ''Nemesis'' when Starscream passed the news on to Megatron, who was less than impressed that Breakdown had been taken by a bunch of humans. {{storylink|Operation: Breakdown}} He detected the magnetic anomaly caused by the [[polarity gauntlet]], causing Megatron to send Breakdown to go look for it. {{storylink|Metal Attraction}}

Megatron and Starscream headed to a stripped Energon Mine to discover mining drills still there. Starscream attempted to blame this on Soundwave. Megatron told Starscream that Soundwave had been filling him in on the second-in-command's activities. {{storylink|Rock Bottom}} Soundwave listened to Starscream's confessions after Megatron nearly terminated the second-in-command. {{storylink|Partners}}

[[File:SoundwavePlayingSparkbeat..jpg‎|thumb|upright=1.1|He's playing Dubstep.]]
When the new Decepticon space bridge was nearing completion, Soundwave supplied a diagram of the last component they needed. After they obtained said component, Megatron left the ship on a mission of his own. [[Optimus Prime (WFC)|Optimus Prime]] began searching the ship for the Decepticon leader and Megatron instructed Soundwave to send Prime to him. {{storylink|One Shall Fall}} Soundwave translated tremors coming from the [[Earth's core]] into sound, revealing it to be a heartbeat. Megatron did not appreciate this, as it was making his head hurt. {{storylink|One Shall Rise, Part 1}} After Megatron left the ship to talk to [[Unicron/Aligned|Unicron]], Soundwave monitored the comms channels for his master's return. When [[Airachnid (Prime)|Airachnid]] suggested considering a future without Megatron, Soundwave ominously looked at her. {{storylink|One Shall Rise, Part 2}}

[[File:Soundwavelayingdownthelaw.jpg‎|thumb|upright=1.1|left|YOU! SHALL NOT! PASS!]]
Soundwave continued to try to find some sign of Megatron. When Airachnid announced Megatron wasn't coming back and ordered the ship to [[Regulon Four]], Soundwave decided it was time to lay down the law. He defied Airachnid, who angrily attacked him, but the Decepticon spy master quickly proceeded to defeat Airachnid. Upon Unicron's defeat, Soundwave detected Megatron's signal and activated the GroundBridge, bowing in respect with the other Decepticons as Megatron entered the bridge of the ship. He had to hold Breakdown back when they saw that Megatron was accompanied by Optimus Prime. {{storylink|One Shall Rise, Part 3}}

With Optimus amnesiac and believing himself to be archivist Orion Pax, Soundwave made sure the ship's data core was clear of any incriminating evidence so Orion could be put to work decrypting information they'd stolen from the Iacon archives. When Arcee managed to get on board the ship to look for the lost Autobot leader, Soundwave made deft use of the GroundBridge to get her back off before Orion could see her. {{storylink|Orion Pax, Part 1}} When Orion eventually learned the truth, Soundwave relayed the news to Megatron. {{storylink|Orion Pax, Part 2}} He also notified Megatron when activity was detected on Cybertron, indicating that the Autobots had gone there in an attempt to help Optimus. {{storylink|Orion Pax, Part 3}}

When Megatron was angry after having had the [[spark extractor|latest find]] snatched from his hands, Soundwave reminded him there were still two more sets of coordinates to investigate. {{storylink|Operation Bumblebee, Part 1}} Soundwave was present when Megatron unsuccessfully tested the [[Forge of Solus Prime]]. {{storylink|Operation Bumblebee, Part 2}} He played back footage of Skyquake's demise for [[Dreadwing (Prime)|Dreadwing]]. {{storylink|Loose Cannons}}

Soundwave continued to try to decode more data from the Iacon archives, in a continuation of Orion Pax's work. When Airachnid requested Megatron's approval to take point in the hunt for the relics, Megatron requested that Soundwave remind him of her previous words when she planned to abandon him. Later, after Dreadwing and Breakdown's failure to execute her, Soundwave began tracing Airachnid's location during her communication to the ''Nemesis'' for Megatron. {{storylink|Crossfire}}

After the ''Nemesis'' crashed, Soundwave reviewed security footage and discovered that Bulkhead had been the one to cause it. Megatron brought it back online using Dark Energon, though the ship's guiding intelligence proved uncontrollable by the Decepticons. Soundwave plugged himself into the flight console in an attempt to regain control, but was zapped into stasis. {{storylink|Flying Mind}}

[[File:Triage Soundwave visor reflection.jpg|thumb|upright=1.4|You--cracked--my--visor! [[Knock Out (Prime)|Prepare for sur...]] wait, wrong line.]]
He was on the ''Nemesis'' bridge when Knock Out left to find the first of the four relics decoded by the ship, {{storylink|Tunnel Vision}} and saw Dreadwing off to find the second relic as well. {{storylink|Triangulation}} After Megatron received word from Hardshell that the artifact he had been sent to retrieve was [[Tox-En]], {{storylink|Toxicity}} Soundwave was dispatched to find the last of the four relics. Soundwave encountered the ''[[Jackhammer (Prime)|Jackhammer]]'' and used Laserbeak as a distraction. He soon uncovered the [[Resonance Blaster]], only to be attacked by [[Wheeljack (Prime)|Wheeljack]]. Though the Autobot managed to crack his visor, Soundwave triumphed, and was only stopped from dispatching Wheeljack by an SOS from Laserbeak. He picked up Laserbeak and returned to the ''Nemesis'', where Knock Out discovered a grenade implanted in the deployer. Once the offending item was removed, Soundwave returned to his work decrypting the Iacon database, unaware that the Autobots had also implanted a virus in Laserbeak, which passed into the computer and began transmitting the database to the Autobots' mainframe. {{storylink|Triage (episode)|Triage}} He returned to the bridge to listen to Megatron complain about how ineffective everyone else was, and watched [[Hardshell]] and Knock Out argue. {{storylink|Hurt}}

When [[Silas|Cylas]] came to the Decepticons with the offer of a [[Project Damocles]] satellite, Soundwave was sent to a military base in [[Colorado]] to get the codes so they could control the satellite from the ''Nemesis''. He hacked into the computer, giving him the ability to use the satellite even as he was downloading the codes for it, but failed to stop Raf from knocking the satellite out of orbit. He retreated as the Autobots reached his position. {{storylink|The Human Factor}}

With new information about where the Autobots' human friends lived, Soundwave had Laserbeak patrol the area around [[Jasper]]. {{storylink|Hard Knocks}} Soundwave succeeded in decoding another set of coordinates, and Megatron sent him with a decoy Iacon relic to draw the Autobots off. While he managed to keep Optimus Prime's team occupied for a lengthy period of time, it was not long enough, and by the time he returned to the ''Nemesis'', Optimus had gotten hold of the [[Star Saber (Prima)|Star Saber]]. {{storylink|Legacy (episode)|Legacy}} Continuing his work, Soundwave decoded more coordinates and reported them to Megatron while the latter forged the [[Dark Star Saber]]. {{storylink|Alpha/Omega}}

When Megatron returned from victory, he told Soundwave, in great detail, how he had destroyed the Star Saber with his own blade. He soon had two more sets of coordinates downloaded, resulting in Knock Out securing an [[Omega Key]]. When the final set decoded into an image of [[Smokescreen (Prime)|Smokescreen]], Soundwave joined Laserbeak in the field to capture the Autobot rookie. {{storylink|Hard Knocks}} He was on hand to show the image he'd decoded to Smokescreen. {{storylink|Inside Job}}

After firing up the space bridge so Megatron could go to Cybertron, Soundwave told Starscream about what he'd discovered regarding the location of the Autobots' human allies. He later helped Starscream kidnap the three kids and transport them to Cybertron for use as hostages. {{storylink|Regeneration (Prime)|Regeneration}} After handing over Raf in exchange for an [[Omega Key]], Soundwave took part in the activation of the [[Omega Lock]]. He survived the lock's destruction at the hands of Optimus Prime, and returned to Earth with the others. {{storylink|Darkest Hour (episode)|Darkest Hour}}

During the hunt for the scattered Autobots, Soundwave dispatched Laserbeak to monitor an attempt to off Jack Darby. The attack resulted in an explosion that took out Laserbeak, and though Soundwave worked, he was unable to retrieve any further surveillance data from the salvaged, charred Deployer. He opened a space bridge to Cybertron, through which Knock Out returned from a mission accompanied by the long-missing [[Shockwave (WFC)|Shockwave]]. {{storylink|Darkmount, NV}} Soundwave was present when Starscream proudly showed off the dancing monkey picture he'd found and later when Shockwave brought [[Predaking (Prime)|a Predacon]] to Earth. {{storylink|Scattered}} {{storylink|Prey (episode)|Prey}} As Starscream dispatched troops to deal with a number of Autobot signals, Soundwave tried to point out that their army was being spread thinly. He suggested that the Autobots were likely to be using the ''[[Harbinger]]'' as a base, but [[Darkmount (Earth)|Darkmount]] came under attack before the Decepticons had a chance to act on the information. {{storylink|Rebellion (Prime)|Rebellion}}

He was forced to repair the ''Nemesis'' communication dish after the Predacon damaged it. {{storylink|Plus One (Prime)|Plus One}} Soundwave GroundBridged to Shockwave's aid in [[Texas]], when the other Decepticon came under attack from Autobots. With the help of Laserbeak, Soundwave managed to take down Optimus Prime and deftly GroundBridged a fragment of Predacon remains back to the ''Nemesis'' before the Autobots could get their hands on it. {{storylink|Project Predacon}}

When a plague inadvertently engineered by Knock Out and Starscream began spreading through the Vehicon population, Soundwave oversaw cleanup efforts. His group of Vehicons and Insecticons moved through the ship, destroying the infected, until the Insecticons suddenly broke off from the operation. He followed them, and on discovering that Airachnid was out of stasis and controlling them once more, used the space bridge to transport both her and the Insecticons to one of Cybertron's moons. {{Storylink|Thirst}} Soundwave hung around during a Decepticon meeting to determine what to do about the potential threat of the Predacons. {{storylink|Evolution}}

[[File:Soundwave Mocks.jpg|thumb|left|:)|upright=1.4]]
As the Decepticons gathered resources to rebuild the Omega Lock, Soundwave monitored some Vehicons stealing materials. He activated the GroundBridge for them when the Autobots turned up, but he himself was shot down by Optimus Prime and crashed into power lines, disabling himself. The Autobots took him back to their shielded base and attempted to interrogate him to find out what Megatron's plans were, but Soundwave merely erased his data and crashed his own hard drives before breaking his vow of silence to convey a message:

{{bigquote|''Soundwave superior. Autobots inferior.''}}

Soundwave remained offline until Laserbeak arrived and reactivated him with new orders—capture Ratchet. {{storylink|Minus One}} After returning to the ''Nemesis'' with Ratchet, Soundwave helped attempt to persuade his prisoner to cooperate by showing him pictures of the kids and the current Autobot base. {{storylink|Persuasion}}

The Decepticons were puzzled when they picked up Laserbeak's signal outside the warship, as Laserbeak was still attached to Soundwave's torso. {{storylink|Synthesis}} Stationed on the bridge during the Autobot attack on the warship, Soundwave used the GroundBridge to send the Wreckers to a different part of the ship. When the bridge was next attacked by Miko wearing the Apex Armor, Soundwave opened another GroundBridge and advanced on her menacingly, only for Raf to open a second GroundBridge directly behind him. The conflicting energies trapped Soundwave in the [[shadowzone (dimension)|Shadowzone]]. {{storylink|Deadlock}}

===Titan ''Prime'' comic===
[[File:Titan4.2 Soundwave listen.jpg|thumb|upright=1.1| You look different, Soundwave. Did you do something different with your entire face?]]
During the war, Soundwave took part in a mission led by Megatron to invade [[Iacon (polity)|Iacon]] and destroy the [[Iacon Energon Refinery]]. The team had barely made it in before Soundwave detected that they'd been spotted and the five Decepticons had to take cover. Following a failed gambit which expended the other three team members, Megatron gave Soundwave a bomb. While his leader caused a distraction, Soundwave ran to plant the bomb, only to be struck by blasts from [[Optimus Prime (WFC)|one of the defenders]]. Megatron picked up his wounded second-in-command and helped him to safety, along with the other three Decepticons. {{storylink|Transformers Comic issue 4.2|War Story}}

Megatron and Soundwave somehow slipped some code into ''[[Invasionauts II]]'' to hypnotise Raf into opening the GroundBridge so they could send Vehicons through. {{storylink|Transformers Comic issue 4.4|Tinker, Tailor, Gamer, Spy!}} When Soundwave's plan to ambush the Autobots in [[The Wave]] went badly, he fired his remote-controlled hand at [[Bumblebee (WFC)|Bumblebee]]. The hand lodged in the scout's chest and later emerged when Bumblebee and [[Raf Esquivel|Raf]] were asleep. Despite trying its best to kill Bumblebee, Soundwave's hand was strapped to a firework and shot high into the air. Starscream and Soundwave later scoured the desert for the missing hand and managed to find at least one finger. {{storylink|Transformers Comic issue 4.12|The Evil Shred}}

Megatron had Soundwave broadcast his intent to wreck the [[Statue of Liberty]] to the world's media. Unfortunately the US military intercepted all the transmissions before they could be received, leaving Megatron very unhappy with his communications officer. {{storylink|Transformers Comic issue 4.13|Protecting the Lady}}

{{charstubfiction|{{storylink|Transformers Comic issue 4.18|Power Outage}}}}
{{--}}

===Eaglemoss ''Prime'' Comics===
{{charstubfiction|{{storylink|Horrible TV}}}}

===Toy bios===
When Soundwave was severely damaged, his loyal Deployers set to work repairing him. Utilizing the ancient, mysterious science of an alien world, they succeeded, and Soundwave was revived. To reflect the fact that he was no longer content with just being the Decepticons' communications specialist, he renamed himself "'''Soundblaster'''", and took on a more combative role. {{storylink|#GenerationsSoundblaster|Voyager Class Soundblaster}}

===''Tales of the Beast Hunters''===
Soundwave intercepted a message between [[Bumblebee (WFC)|Bumblebee]] and [[Wheeljack (Prime)|Wheeljack]] indicating that the pair were heading for a derelict starship in the [[asteroid belt]]. As [[Megatron (WFC)|Megatron]] and [[Predaking (Prime)|Predaking]] headed out to tail the two Autobots, Soundwave monitored events on [[Earth]] to make sure no one else was following. {{storylink|Tales of the Beast Hunters Chapter 2}} When Predaking came back alone with the news Megatron had apparently perished in an explosion, Soundwave and the other Decepticons immediately suspected [[Starscream (WFC)|Starscream]] was responsible. {{storylink|Tales of the Beast Hunters Chapter 7}}

===''Transformers: The Ultimate Pop-Up Universe''===
Soundwave was one of the many Decepticons who pursued the [[AllSpark]] to Earth. He participated in an enormous battle against the Autobots in a human settlement. {{storylink|Transformers: The Ultimate Pop-Up Universe|The Ultimate Pop-Up Universe}}

===2015 ''Robots in Disguise'' cartoon===
{{voiceactor|[[Frank Welker]] (English)|[[Lin Dongfu]] (Chinese), [[János Bácskai]] (Hungarian)}}
[[File:TRID E 36 Soundwave.jpg|thumb|left|upright=1.4|Team Bee can't touch this.]]
Trapped in the Shadowzone, Soundwave followed Megatron back to Earth, but got stuck on the planet after Megatron departed. {{storylink|Portals}} Some years after Cybertron's rebirth, a statue of Soundwave was constructed. {{storylink|Pilot (Part 1)}} His role in the war as Megatron's top lieutenant, and his fearsome reputation as a tactical genius, were well documented on Cybertron, as was his entrapment in the Shadowzone during his final battle aboard the starship ''Nemesis''.

[[File:TRID E 66 Soundwave powered up by three Neo-Forges.jpg|thumb|upright=1.4|Designation: Soundwave.<br>Operation: New Genesis.]]
After wandering aimlessly for an unspecified amount of time, Soundwave finally got his chance to escape the Shadowzone after [[Fixit (RID)|Fixit]] activated a malfunctioning GroundBridge, creating a portal to the Shadowzone. Soundwave flew through the rift and, along with Laserbeak, overwhelmed Bumblebee's team, throwing the yellow Autobot into the Shadowzone and knocking out [[Grimlock (RID 2015)|Grimlock]] and [[Strongarm (RID)|Strongarm]] with his tentacles. That job done, Soundwave set to work constructing a radio array, hoping to contact Megatron and spark a mass Decepticon exodus to Earth. He was hampered by the antics of Fixit, [[Denny Clay|Denny]], and [[Russell Clay|Russell]], who managed to distract him long enough for Grimlock and Strongarm to come to their senses. The two Autobots renewed their assault on the Decepticon, prompting Soundwave to portal them away with Laserbeak. While the Autobots and humans regrouped and conferred with Bumblebee, Soundwave finished constructing his device. On the Autobot team's next attempt to hinder him, Soundwave chased Denny into a crane with his tentacles while Russell stole the last component of his communicator. Soundwave fired a barrage of portals at the human, until they overlapped and opened another Shadowzone portal, allowing Bumblebee to return and fight the Decepticon. Denny knocked Soundwave back through his portal with his crane, and Fixit kept the portal open long enough for Strongarm and Grimlock to return Laserbeak to the same realm. {{storylink|Portals}}
[[File:TRID E 66 Soundwave new vehicle mode.jpg|thumb|left|upright=1.4|Laserbeak, unite. Operation: Panzer Unit.]]

At some point during Soundwave's imprisonment, he was provided with a group of genetically modified Activator Mini-Cons by [[Autobot High Council|an unknown group]] to collect [[Decepticon Hunter|weapons]] for him. {{storylink|Collateral Damage}} After obtaining Bumblebee's Decepticon Hunter, [[Stuntwing]] returned it through a GroundBridge portal to Soundwave. {{storylink|King of the Hill (Part 2)}} Soundwave dispatched [[Trickout]] through another portal to find more of the weapons, {{storylink|Defrosted}} and the Mini-Con returned to him some time later with a second Decepticon Hunter that he obtained from [[Sideswipe (RID)|Sideswipe]]. {{storylink|The Great Divide}} When [[Hi-Test (RID)|Hi-Test]] returned without a weapon, Soundwave was unhappy and threatened to terminate the Mini-Con, who fled. {{storylink|Guilty As Charged}} [[Goldgear]] would later succeed where Hi-Test failed, leaving Soundwave one step closer to completing his "project". At the same time, the Autobots began to realize that there was a connection with the thefts of their Decepticon Hunters. {{storylink|Railroad Rage}}

After [[Steeljaw's Pack]] was sprung from custody by a group of mysterious "benefactors", Soundwave contacted them through a portal, revealing that he was associated with said benefactors and directing them to prepare for their arrival on Earth or face painful deactivation. {{storylink|Prepare for Departure}}

[[File:TRID E 66 Soundwave new robot mode.jpg|thumb|upright=1.4|Power depleted.<br>Suggested tactic: Retreat.]]
After [[Steeljaw (RID)|Steeljaw]] obtained some nuclear fuel rods, Soundwave, now reformatted to a new body and vehicle mode, used the Decepticon Hunters to escape the Shadowzone and rendezvoused with him at a demolition derby. There, he revealed a transgalactic beacon generator constructed from wreckage in the Shadowzone which he planned to use to summon Megatron back to Earth. He dismissed the resulting destruction of life on Earth as a result of the radiation from the rods as collateral damage, much to Steeljaw's disgust. Forcing Steeljaw to retreat, Soundwave proceeded to take the generator to the highest point in the city, the Crown City Bank Building. Detecting Autobots, he sent Laserbeak in pursuit of Optimus Prime before being engaged by Bumblebee's team. Using the combined Hunters weapon to freeze Bumblebee and Strongarm, he found himself being disarmed by Sideswipe before Bumblebee, freed by Grimlock, used the weapon to first cut off the ends of Soundwave's tentacles to bring him to his knees and then freeze his body. As the generator started to fire up, Soundwave declared that Megatron would return before it was suddenly destroyed by a missile from Optimus, who had linked with Hi-Test. His mission failed, Soundwave went into stasis. He was then taken back to Cybertron by Optimus onboard ''[[Prime Force One]]'' so that Soundwave could stand trial at long last. {{storylink|Collateral Damage}}

{{--}}

==Games==
===''Transformers: War for Cybertron'' (Xbox 360/PS3/PC)===
{{voiceactor|[[Isaac C. Singleton, Jr.]] (English)|[[Claudio Moneta]] (Italian)}}
[[File:Soundwave WfC GameInformer Concept Art.jpg|upright=1.66|So Soundwave, you ever going to use that giant missile pod on your shoulder?
"Well there was that [[Spotlight: Soundwave|one time."]]|thumb]]
Soundwave took control of the orbital station [[Starscream (WFC)|Starscream]] was posted at, helping [[Megatron (WFC)|Megatron]] to reach the [[Dark Energon]] by establishing a forward base within the station. He then directed Megatron to a Data Matrix Center in order to find a route to the Dark Energon that had not been blocked by Starscream.

Later, Soundwave notified Megatron that access to the core was impossible, as it was guarded by the Omega Gate. He and [[Breakdown (WFC)|Breakdown]] accompanied Megatron as they led the assault on [[Iacon (polity)|Iacon]], through which they would find and take the [[Omega Key]], opening the Omega Gate and allowing the core to be infused with Dark Energon. On their way to the [[Stellar Galleries]], Soundwave reported [[sniper (WFC)|sniper]]s, and after taking them down, Megatron infused the entrance with Dark Energon and took his team into the security station. Soundwave noticed that the batteries fed the security grid, and the trio infused each of them with Dark Energon, deactivating the security measures. Soundwave then detected the Omega Key behind their next door, and after opening it, the Decepticons arrived at the Stellar Galleries. They opened the container, finding not the key, but a message from [[Sentinel Zeta Prime|Zeta Prime]], who announced that he had taken the Omega Key, anticipating Megatron's plan. Zeta sent Autobot attack forces against them, but they were swiftly taken down. Megatron ordered Soundwave to trace Zeta Prime's broadcast, and Soundwave found it came from 12.7 cycles ahead. He then noted a weak wall, and the Decepticons broke it down and entered the cities' subsystems, providing a direct route to Zeta, and the Omega Key.

The group descended down a shaft and went through a tunnel, avoiding trains on the way, and after breaking down a door in a ventilation area, they were ambushed by Autobot cloakers. Soundwave dispatched them and infused Dark Energon into the batteries. Megatron congratulated him, and then ordered him to unlock the exit. Soundwave obliged, and the trio found themselves in another tunnel. Breakdown challenged Soundwave to a race, to which the Decepticon responded, in his trademark monotone, "Negative." Tough crowd. Rushing through the tunnel, this time full of moving trains, the group came to a station where they infiltrated Iacon's lower levels. Soundwave detected the Omega Key at last, and suggested proceeding through the logistics station. Roughing it through the Autobot attackers, Soundwave finally determined that the key was beyond the train tunnels.

Soundwave and his teammates arrived at Iacon's main streets, where they met up with [[Brawl (WFC)|Brawl]] outside of Zeta Prime's vaults, which were impervious to the small amount of Dark Energon Megatron was capable of channeling. After Megatron's squad helped Brawl clear the area, Brawl called in the Dark Energon bombers, but they were spectacularly shot down by the planetary guns. Brawl suggested disabling them, and Soundwave assisted in carrying out the plan. Autobots advanced all around, but Soundwave and the others managed to hold them off until the next wave of bombers arrived, clearing the street and destroying the Vault doors. Soundwave joined the others on their way to the entrance, but the squad was intercepted by a [[Destroyer (WFC)|Destroyer]]. Soundwave and Breakdown split from Megatron to flank him, and eventually they rendered him non-functional. Inside the vault, they avoided Zeta's traps and finally reached the Omega Key—but it too was a trap. Zeta then attacked them, using a giant hologram and controlling the chamber to his advantage, dropping the ceiling and sending holographic brutes to attack for him while safe within an impenetrable energy shield. (Even during the battle, Soundwave was impressed by the creation of endless energon clones, to which Breakdown responded, roughly, "NERRRRRRRRRRRRRRRRRRRRRRD!") Soundwave's dorkiness proved useful in discerning the weakness of Zeta's machines—that the core rapidly overheated after prolonged use, and needed to open up in order to cool, rendering it vulnerable to attack. After the battle, Megatron plucked from Zeta's hand the "key"...which started to blink its lights and chirp. Zeta Prime informed them that the "key" he was actually a device that activated the real key: [[Omega Supreme (WFC)|Omega Supreme]].

As the three Decepticons flew away to track Omega, Soundwave noticed that the "key" was coming for them. Omega Supreme attacked, and thrust the Decepticons' star cruiser into a wall. Crash-landing, Megatron had a change of plans; force Omega Supreme to open the Omega Gate. Soundwave noticed a Decepticon [[Dropship (WFC)|Dropship]] across the bridge, but when the squad went to investigate, Omega Supreme intercepted them. Soundwave reported that his weapons were ineffective; Megatron told his soldiers to destroy the bridge supports, causing Omega Supreme's vast bulk to collapse it. But he transformed to his ship mode, flew back up, and forced the Decepticons to retreat inside. In a frenzy, Breakdown noted that the next door was locked, and Soundwave proposed that Dark Energon could open the door, which it did. Inside, Soundwave picked up a transmission from Starscream, who announced that he would be replacing the "deceased" Megatron as Decepticon leader. Enraged, Megatron threatened Starscream, but Soundwave informed his leader that communication to the surface had been cut off, so Starscream could not hear him.

The trio arrived at the lift, but found it to be locked down. Breaking the locks got the lift back to working condition, but on their way up, Omega Supreme returned and blasted it, forcing the Decepticons down the shaft at breakneck speed. Omega was still out there, so the emergency brakes' destruction was the Decepticons' only hope. At the bottom, they continued their journey to find a way to fight Omega Supreme—Soundwave noted that at the top of the tower were several heavy weapons emplacements which could at least theoretically damage Omega—but Omega Supreme didn't know the meaning of the word quit. (He really doesn't; not much in the processor department.) He grabbed the Decepticons, but Soundwave helped out in shooting Omega Supreme's hand, forcing him relinquishing the three from his grasp. They retreated inside a fortified Autobot position, and in order to prevent detection, Soundwave jammed their signals. Slaying the Autobots inside who dared attempt to counterattack, Soundwave unlocked the exit, which only let in more Autobots. They too, met their demise, but as Soundwave and his comrades escaped, he noticed that the Autobots' security was countering the effects of Dark Energon. Destroying the sentries turned to be a worthwhile solution, but then the Decepticons had to deal with Omega Supreme mining road. Soundwave's sensors indicated the presence of a bridge nearby, and though Breakdown was unsure, Megatron was willing to follow Soundwave's advice. Once again, Omega Supreme continued to stalk them, but Soundwave led his group to an alternate route...a dead end, to be precise, which Megatron was irritated with. Soundwave revealed that breaking a structurally-weak sealed doorway nearby took them to Iacon maintenance tunnels leading straight to the bridge terminal. When they arrived through the power conduits, Soundwave and the others fought through more Autobots and finally activated the bridge.

Racing across the bridge, they barely avoided Omega Supreme's pursuit, and Soundwave located another cargo lift that would transport them straight to the heavy ion turrets. On the lift he picked up several Autobot/Decepticon signals, a sign they were approaching the battle on the surface. Soundwave participated in the slugfest, and his analysis proved that the turrets nearby had enough firepower to legitimately damage Omega Supreme. Then, he showed no mercy using the turrets to breach Omega's armour and finally topple him to the ground below.

Soundwave, Breakdown, and Megatron followed Omega, and at the bottom, they were surprised to see him survive and transform into his mighty [[robot mode]]. Soundwave noted that energon batteries produced from within Cybertron were the source of Omega's limitless endurance, and further advised the team on battling Omega; avoiding his tractor beams would allow them to live, and his turrets were vulnerable, making them the prime target. When the turrets were blown, Soundwave saw that the batteries were being used to repair them, and so it became an objective to corrupt them with Dark Energon. When Omega Supreme used the batteries to heal himself, he was instead weakened, allowing the Decepticons to critically injure him. Omega Supreme was still alive even after all of that, but much weaker. Soundwave observed that his chest plating had been damaged, and Megatron ordered Soundwave and Breakdown to blast it, and Omega Supreme fell at last. Soundwave advised Megatron that now would be a good time to corrupt Omega with Dark Energon, but Megatron told Captain Obvious to shut up and did as he would have done even if Soundwave hadn't brought it up, laughing all the way.

After Cybertron's Core had been infected with Dark Energon, Soundwave was reassigned as head of [[Kaon (polity)|Kaon]]'s prison, and watched over (i.e., tortured) Zeta Prime in his spare time. [[Optimus Prime (WFC)|Optimus]], [[Bumblebee (WFC)|Bumblebee]], [[Sideswipe (WFC)|Sideswipe]], and [[Air Raid (WFC)|Air Raid]] led an Autobot breakout and battled Soundwave's minions [[Frenzy (WFC)|Frenzy]], [[Rumble (WFC)|Rumble]] and [[Laserbeak (WFC)|Laserbeak]]. Soundwave himself sustained heavy damage leaving the safety of his position to revive and retrieve each Minicon, showing uncharaceristic concern for other living beings. Eventually, defeated and critically damaged, Soundwave desperately attempted to restore himself by absorbing life force from Zeta's very own spark. His attempt to fully heal was halted by Optimus, who even took a shot from the Decepticon intended to finish off Prime. Although Soundwave and his minions fled, the damage had already been done and Zeta Prime expired moments later. {{storylink|Transformers: War for Cybertron (360/PS3/PC)|Transformers: War for Cybertron}}
{{-}}

===''Transformers: War for Cybertron'' (DS)===
{{voiceactor|[[Isaac C. Singleton, Jr.]] (English)}}
Soundwave hacked into the Autobot mainframe and, while Megatron and some other Decepticons kept the Autobots distracted, downloaded intel indicating the location of the Trypticon space station. As they approached the station in Megatron's ship, Soundwave reported that the inhabitants were taking up defensive positions and docking would not be possible. Though Megatron was confident they could ram the station, Soundwave turned out to be right, and they could only get close enough to drop a small team off on the debris surrounding the station. When the station was conquered and Dark Energon in Megatron's hands, Soundwave suggested it might be a good idea to test the stuff prior to use. It turned out to be unstable, and he warned it could result in destruction of its host. The Decepticons set up Kaon Prison as a testing ground and, after eleven failures, established that the Dark Energon could be used. When Barricade asked what happened to the failures, Soundwave would only say that their remains laid in the prison and creepily ask Barricade to get in the chair so he too could be infused with Dark Energon.

Trypticon station required more power, so the Decepticons sent a team to Cybertron's core to reactivate the Energon Bridge. Soundwave did not anticipate the activation of latent defense systems, triggered by the Decepticon presence, because he hadn't studied the same ancient files as Starscream. Megatron ordered Soundwave to give Starscream whatever he needed, and they succeeded in activating the bridge. Soundwave reported that they were only at 37% power — the Autobots had severed the bridge's link to the core using the Omega Key. Lazerbeak intercepted an Autobot transmission indicating that Zeta Prime was hiding the Omega Key, and Megatron ordered Soundwave to assemble a strike force to obtain it. They managed to find and defeat the Autobot leader, but the Omega Key he had was only the key to awaken the real key — Omega Supreme. Once the Decepticons fought their way through the Autobot defenses, Soundwave reported they had reached Omega Supreme himself. The Decepticons defeated the giant, reestablished the link to the core and infused it with Dark Energon. {{storylink|Transformers: War for Cybertron (DS)|War for Cybertron - Autobots/Decepticons}}

===''Transformers: Cybertron Adventures''===
{{voiceactor|[[Isaac C. Singleton, Jr.]] (English)|[[Claudio Moneta]] (Italian)}}

Soundwave discovers that the Autobots have infiltrated the Datacore. Megatron sends him and Barricade to take care of the intrusion. The two speed out, and Soundwave must navigate a highway overgrown with Dark Energon crystals while dealing with swarms of Aerialbots before they can shut off access to the Datacore. An Autobot Destroyer blocks Soundwave's path and brings the roof down, forcing him to take an alternate route. He makes his way to a security station and downloads the information on the Autobots' advance, radioing Barricade to meet him at the assigned coordinates. When Soundwave arrives, though, he finds Barricade in the middle of a shooting gallery. The Autobots are soon joined by an aerial Destroyer, but the pair make short work of it. Soundwave intercepts a data download but cuts it off quickly, and races to intercept the escaping Autobots. Weaving his way through Dark Energon crystals and moving walls (huh?), he reaches the intercept point in time, causing Ironhide and Bumblebee to skid out of control... and right into a fusion blast from Megatron. {{storylink|Transformers: Cybertron Adventures}}

===''Transformers: Fall of Cybertron''===
{{voiceactor|[[Isaac C. Singleton, Jr.]] (English)}}
Soundwave was present when Optimus was brought to Megatron by Starscream and [[Onslaught (WFC)|Onslaught]]. He watched as [[Metroplex (FOC)|Metroplex]]''' pulverised''' Megatron. He was the only one who hesitated in following Starscream. He secretly salvaged and with the help of Laserbeak, Rumble and an [[E.D.K. TechVolt]], rebuilt his glorious leader, improving on his original design. He infused Megatron with Dark Energon, and pointed his leader in the direction of Starscream. He took part in the assault on the factory the Autobots had built in the crater where Trypticon crashed, and once Megatron had rebuilt the giant Decepticon, came to power up Trypticon's power core. On Megatron's orders, Soundwave rebuilt Trypticon into the ''Nemesis'', a ship strong enough to make it towards [[Earth|the planet]] [[Shockwave (WFC)|Shockwave]] had chosen. When the Autobots launched the Ark, the ''Nemesis'' soon caught up, and Soundwave spearheaded the assault on the other ship. {{storylink|Transformers: Fall of Cybertron}}

===''Transformers Prime: Battle For Energon''===
When Bulkhead infiltrate one of the Decepticons' Dark Energon mines to snatch away the Decepticons' Dark Energon shards, Soundwave faced off against the Autobot before he could take his leave. Soundwave was defeated, and Bulkhead took off with the shards in hand. {{storylink|Transformers Prime: Battle For Energon}}

===''Transformers Prime: Terrorcon Defense''===
[[File:SoundwaveTerrorconDefense.jpg|upright=1.66|thumb|As awesome as he looks here, he's probably waltzing off after Bumblebee blasted him ''again''.]]
Soundwave attempted to retrieve Dark Energon from a mining area but despite his army of Vehicons and Terrorcons, Bumblebee managed to stop him. He returned with more Vehicon troops in tow to procure more Dark Energon and transport it to an abandoned military base. His efforts were once again thwarted, this time by both Arcee and Bumblebee. He then aided Megatron on his final assault on the Autobots' headquarters. {{storylink|Transformers Prime: Terrorcon Defense}}
{{-}}

=== ''Transformers: Prime - The Game'' ===
[[File:TransformersPrimeTheGame Soundwave.jpg|thumb|left|upright=1.1|Wait, I thought Daft Punk had two guys in it.]]
After [[Ratchet (WFC)|Ratchet]] saved Miko, and Raf- he had to shut down the reactors in which Soundwave set up to keep Raf from hacking into the Decepticon Database. Ratchet had to shut down each reactor as Soundwave deployed Vehicons, and blocked them with forcefields. Eventually towards the end the two ended up battling; ending with Ratchet defeating Soundwave. {{storylink|Transformers: Prime - The Game}}

{{-}}
===''Transformers: Rise of the Dark Spark''===
====Console====
{{Charstubgames}}
{{storylink|Transformers: Rise of the Dark Spark (console)|Rise of the Dark Spark}}
====3DS====
{{Charstubgames}}
{{storylink|Transformers: Rise of the Dark Spark (3DS)|Rise of the Dark Spark}}

===''Transformers Prime: Pulsar Defense''===
Soundwave and the other Decepticons attempted to prevent the Autobots from constructing a [[Pulsar Dish]], which would destroy the [[Energon Drain]] that the Decepticons had built in an asteroid field. {{storylink|Transformers Prime: Pulsar Defense}}

===''Transformers Prime: Decepticon Strike''===
Soundwave and Laserbeak engaged Optimus in aerial combat over a snowy terrain. Upon Optimus's approach, Soundwave boasted aloud that he had been observing the Autobot leader, and knew exactly how to defeat him! Despite Soundwave peppering the skies with laser-blasts and cluttering them with floating "aerial mines," Optimus made short work of both Soundwave and his Deployer. As Soundwave flew off, he declared that more surveillance was need, but Optimus's defeat would nonetheless be inevitable. {{storylink|Transformers Prime: Decepticon Strike|Decepticon Strike}}

===''Transformers: Battle Tactics''===
[[File:Battle-Tactics-Soundwave-(FOC).jpg|thumb|upright=2.2|For once, Soundwave felt inferior.]]
[[File:Battle-Tactics-Soundblaster-(FOC).jpg|thumb|upright=2.2|Uh, should we really continue with the yellow highlights? It doesn't look evil enough.]]
Soundwave (and Soundblaster) participated in battles against a variety of opponents, both Autobots and Decepticons. Sometimes there were many of him! He appeared in two different bodies:
*''Soundwave (FOC)'' — This Epic character first appeared in the "Cybertron: Episode 4" mini events, and could be could be recruited by collecting 500 units of Cybermetal, 250 units of Transmetal, and 50 cores of this character.
*''Soundblaster (FOC)'' — This Epic character was available to 2500 players in a "Cybertron: Episode 4" mini event, and could be recruited by collecting 500 units of Cybermetal, 250 units of Transmetal, and 50 cores of this character.{{storylink|Transformers: Battle Tactics}}
{{-}}

===''Splatoon''===
[[Squid Sisters|Marie]] considered Soundwave among the coolest of the Decepticons. {{storylink|Splatoon}}

==Commercial appearances==

===Transformers: War for Cybertron===
[[File:WFC Gamestop Commercial.jpg|upright=1.1|thumb|The toy can do this if you try hard enough.]]
[[Shockwave (WFC)|Shockwave]] arrived to a location where [[Megatron (WFC)|Megatron]], [[Starscream (WFC)|Starscream]], and Soundwave were battling Autobots. Megatron left, leaving Shockwave in charge. Shockwave ordered Soundwave to [[Transformation|Transform]]. Soundwave changed into Cybertronian boombox mode and played [[The Touch]]. {{storylink|Commercial#War for Cybertron|GameSpot's commercial for their Shockwave multiplayer exclusive}}
{{-}}

===Transformers: Prime===
*Soundwave knows that out of all the radio transmissions in the universe, Megatron's favorite song is the ''[[My Little Pony]]: Friendship is Magic'' [[theme song|theme]]. {{storylink|Commercial/Prime#Song|Megatron's Favorite Song}}

*Megatron was embarrassed when an episode of ''My Little Pony'' caused him to cry in front of Soundwave. {{storylink|Commercial/Prime#Ask Megatron|Ask Megatron}}

==Toys==
===Generations===
[[File:Generationstoy-CybertronianSoundwave.jpg|thumb|upright=1.66|No [[Soundwave (Animated)|giant guitar]] this time!]]
*'''Cybertronian Soundwave''' (Deluxe Class, 2010)
**''Accessories:'' two "weapons"

: Part of the third wave of ''[[Transformers: Generations|Generations]]'' Deluxe Class toys, ''[[Transformers: War for Cybertron (franchise)#Toys|War for Cybertron]]'' Soundwave transforms into an SUV-style "communications truck", as seen in [[Transformers: War for Cybertron (360/PS3/PC)|the video game]]. He comes with his classic shoulder launcher and rifle, both of which can be mounted on his hands, right shoulder, and rear vehicle sides via [[5 mm post]]s, and store inside his opening chest (approximating the visual of cassette spools). Soundwave's head features a [[light-piping]] gimmick, but the effect is largely neutered by his painted visor.

: This mold was [[redeco]]ed into ''[[Transformers United|United]]'' [[Soundwave (G1)/toys#United|Soundwave Cybertron Mode]] and [[Soundwave (KOU)|''Knights of Unicron'' Soundwave]].

::*''[http://tfu.info/2010/Decepticon/GenerationsSoundwave/soundwave.htm More information on Cybertronian Soundwave at TFU.info]''

{{-}}{{anchor|GenerationsVoyager}}
[[File:Generations-SoundwaveVoyager.jpg|thumb|upright=1.66|With all the downsizing, Soundwave's surprised he's gotten so big.]]
*'''Soundwave''' (Voyager Class, 2012)
**''Series / Number'': '''1 / #001'''
**''Japanese ID number:'' '''TG13'''
**''Accessories:'' Laserbeak/Data disc, shoulder cannon

: Part of the first wave of [[2012]] Voyager Class ''Generations [[Transformers: Fall of Cybertron|Fall of Cybertron]]'' toys, Soundwave is a larger mold, and comes with a shoulder cannon which can peg (via 5mm post) into his hands, right shoulder, and roof/back.

: He also comes with [[Legends Class (2005)|Legends Class]] [[Laserbeak (WFC)#Generations|Laserbeak]], who utilizes Soundwave's main [[gimmick]], storing and launching Laserbeak and other "[[data disc]]" minions. A button to the left of his head can be pressed to open his spring-loaded chest compartment, allowing up to three data discs to be stored inside. With discs stored, his back panel/roof now acts as a plunger, which can be moved forward in either mode to launch minions out. Launched minions should land on buttons on their undersides, thus triggering their [[Flipchanger|spring-loaded transformation mechanisms]] and springing them into action! ...Hopefully.

: As an undocumented feature, the seat on his vehicle roof holds ''[[Diaclone]]'' drivers (and by virtue of similar sizes, ''[[Star Wars Transformers (2005)|Star Wars Transformers]]'' pilots). Additionally, Soundwave's trigger finger is molded into his left hand, presumably so he can push his own eject button.

: For some reason, his [[stock photography]] and [[instructions]] depict him with the ''[[The Transformers (toyline)|Generation 1]]'' [[Optimus Prime (G1)/toys#Generation 1|Optimus Prime]] toy's [[Ion blaster]] accessory, which isn't included with the final product.

: The [[TakaraTomy]] release of Soundwave, part of the fourth wave of Japanese ''Generations'' toys, features different colors, using a more purple-ish metallic shade of blue and replacing almost all of his gray parts (the exceptions being his face and "grill") with a much darker metallic shade. It also features none of the red and yellow [[paint operation|paint details]] on his arms and legs, and renders the seat on his roof black. He features new paint applications in addition to those not present from the Hasbro version.

: The Hasbro deco of Soundwave was [[Repurposing|repurposed]] as [[2005 IDW continuity]] [[Soundwave (G1)/2005 IDW continuity|Soundwave]] in IDW's ''[[The Transformers: Robots in Disguise|Robots in Disguise]]'' comic series while the TakaraTomy deco of Soundwave was also repurposed as ''[[Transformers Cloud|Cloud]]'' [[Soundwave (G1)#Cloud|Soundwave]]. This mold was [[redeco]]ed and [[retool]]ed into [[Blaster (FOC)#Toys|Autobot Blaster]].

::*''[http://tfu.info/2013/Decepticon/FOCSoundwave/soundwave.htm More information on ''Fall of Cybertron'' Soundwave at TFU.info]''

{{-}}{{anchor|GenerationsSoundblaster}}
[[File:Generationstoy-FOCSoundblaster.jpg|thumb|upright=1.66|"Am I [[#GenerationsVoyager|New]] Soundwave, or [[#Deluxe|Old]] [[#Beast Hunters|Old]] [[#Robots in Disguise (2015)|Old]] Soundwave?"]]
*'''Soundblaster''' (Voyager Class, 2012)
**''Series / Number'': '''1 / #002'''
**''Japanese ID number:'' '''TG14'''
**''Accessories:'' Buzzsaw/Data disc, shoulder cannon

: Also available in the first wave of [[2012]] Voyager Class ''Generations Fall of Cybertron'' toys, Soundblaster is a charcoal gray, red, gold, and yellow [[redeco]] of Voyager Class Soundwave, as is the trend with [[Soundblaster (disambiguation)|Soundblasters]]. In fact, he uses exactly the same [[paint operation|paint mask]] as Soundwave, simply changing some of the colors. He now comes with [[Buzzsaw (FOC)|Buzzsaw]], a redeco of Laserbeak.

: His stock photography and instructions still depict him with the ion blaster accessory which he still doesn't have.

::*''[http://tfu.info/2013/Decepticon/FOCSoundblaster/soundblaster.htm More information on Soundblaster at TFU.info]''
{{-}}

===Prime===
====Robots in Disguise====
{{anchor|Deluxe}}
[[File:Primetoy-SoundwaveDeluxe.jpg|thumb|upright=1.66|Toy doesn't talk, just like in the TV show!]]
[[File:Prime-toy SoundwaveAM.jpg|thumb|upright=1.66|Good luck stickering this guy! ''You'll need it.'']]
*'''Soundwave''' (Deluxe Class, 2012)
**''Japanese release date'': '''2012-[[April 28|04-28]]'''
**''Series / Number'': '''1 / 004'''
**''Japanese ID number'': '''AM-09'''
**''Accessories'': [[Laserbeak (WFC)#Prime|Laserbeak]], Arms Micron "[[Zori#Prime|Zori]]" (TakaraTomy only)

: Part of the first wave of ''[[Transformers: Prime (toyline)#Robots in Disguise (2012)|Prime: Robots in Disguise]]'' toys, Soundwave transforms from a UAV not unlike the {{w|General Atomics MQ-9 Reaper|Predator B drone}} into an angular batlike [[robot mode]]. His transformation includes a spring-loaded head that deploys automatically when his tail and thrust bottle are folded up. His vehicle mode has a [[5 mm post|5mm port]] on the top of its fuselage; the robot also has 5mm sockets passing entirely through his palms. Any of these holes can mount the included Laserbeak, or he can store inside Soundwave's chest in either mode.

: In wave six of the ''Prime'' toyline, Soundwave was put into new packaging, which came with a DVD featuring the ''[[Transformers: Prime (cartoon)|Prime]]'' episode "[[Loose Cannons]]".

: The [[TakaraTomy]] release of Soundwave, part of the second wave of Japanese ''Prime'' product, has considerable differences from the [[Hasbro]] version. He comes with his own [[Arms Micron]], Zori, and cannons with 5mm ports and posts have been added to his wings (on his shoulders in robot mode) in order to accommodate said gimmick. Many of the Hasbro [[paint operation]]s have also been removed and replaced with numerous, small, customer-applied foil [[sticker]]s, including ones for his tiny sculpted kneecaps, which are practically guaranteed to peel off at the sides. In addition, the [[instructions]] for applying the stickers unfortunately contain an error, with the placement of stickers 14 and 15 being swapped around.

:This mold was redecoed into two [[Battle Android Trooper|Stealth B.A.T.s]] which were sold with [[Cobra Commander|Old Snake]] through the [[Transformers Collectors' Club]] as a "Club Crossover" exclusive toy, also available to the G.I. Joe Collectors' Club.

::*''[http://tfu.info/2012/Decepticon/Soundwave/soundwave.htm More information on Hasbro Soundwave at TFU.info]''
::*''[http://higekumatoytoy.blog60.fc2.com/blog-entry-1501.html Arms Micron Soundwave gallery at Alfes's blog]''

{{-}}

====Beast Hunters====
[[File:PrimeBHtoy-Soundwave.jpg|thumb|upright=1.66|Yeah, being lost in the wilderness for a couple of months will do that to you.]]
*'''Soundwave''' (Deluxe Class, 2013)
**''Series / Number'': '''2 / 002'''
**''Accessories'': [[Ravage (WFC)#Beast Hunters|Ravage]], Talon Grapple Cannon
: Part of the first wave of ''[[Transformers: Prime (toyline)|Beast Hunters]]'' Deluxe Class toys, Soundwave is a redeco and extensive [[retool]] of the ''Robots in Disguise'' Soundwave mold, and transforms into a spiky aerial drone with a massive wingspan and three tail-fins. Aside from the usual peg-holes on his fuselage and palms, his wings have been retooled with two new peg-holes, with one on each wing. Instead of Laserbeak, Soundwave features a new partner in the form of Ravage, who is a robotic jaguar that transforms into a thing that fits into Soundwave's chest.

:Soundwave also comes with the "[[Talon Grapple Cannon]]", a spring-loaded launcher that fires a [[missile]] with an opening "claw" at the end, with the missile and launcher being tied together with a length of string. The launcher itself features an additional peg on each side, and its main peg is sculpted to be able to fit in the specially-shaped socket on his chest, allowing the cannon to mount on his vehicle mode underside when Ravage is removed.

:His instructions include the [[Tales of the Beast Hunters Chapter 2|second chapter]] of the ''[[Tales of the Beast Hunters]]'' series.

:This toy also served as the basis of the non-toy ''Beast Wars: Uprising'' incarnation of [[Botanica (BM)#Beast Wars: Uprising|Botanica]].

::*''[http://tfu.info/2013/Decepticon/Soundwave/soundwave.htm More information on ''Beast Hunters'' Soundwave at TFU.info]''
{{-}}

====Cyberverse====
[[File:BHtoy Cyberverse Soundwave.jpg|thumb|upright=1.66|Now let's see [[Laserbeak (WFC)#Beast Hunters|Laserbeak]] pop out of ''this'' guy's chest.]]
*'''Soundwave''' (Legion Class, 2013)
**''Series / Number'': '''3 / 005'''
**''Accessories'': Sonic Saw

: Part of the second wave of ''Prime: Beast Hunters'' [[Cyberverse (toyline)#Series 3|Series 3 Cyberverse]] Legion Class toys, Soundwave is a smaller-scale toy. He comes with a "Sonic Saw" rifle with a chainsaw bayonet, and the weapon features four [[C joint|3mm posts]] and two ports, allowing it to peg onto any of the ports on Soundwave's hands, forearms/wings, and back/fuselage. This weapon, in varying colors, was also used by [[Hun-Gurrr (Prime)|Hun-Gurrr]], [[Smokescreen (Prime)#Cyberverse|Smokescreen]], and the [[Vehicon (Prime)#CyberverseAir|Air Vehicon]]. A [[Variant|running change]] gave his face a slightly darker, more glossy paint job. Soundwave was later redecoed as ''The Last Knight'' [[Ravenspar]].

: In 2017, this Soundwave also saw release as a one of the 3 random free Legion Class gifts for the Walmart exclusive Blu-Ray release of the [[Transformers (film)|four]] [[Transformers: Revenge of the Fallen (film)|live]]-[[Transformers: Dark of the Moon (film)|action]] [[Transformers: Age of Extinction (film)|movies]].

::*''[http://tfu.info/2013/Decepticon/CybLegSoundwave/soundwave.htm More information on Cyberverse Soundwave at TFU.info]''

{{-}}{{anchor|EZ}}
*'''Soundwave''' (EZ Collection, 2013-[[October 26|10-26]])
**''ID number'': '''EG-09'''
**''Accessories'': Sonic Saw

: Part of the second wave of TakaraTomy's ''[[EZ Collection#Transformers: EZ Collection|EZ Collection]]'' single packed figures, Soundwave is a minimal redeco of Hasbro's Legion Class Soundwave figure, using an ever-so-slightly lighter shade of metallic blue for the base plastic color, while the black paint operations on the abdomen and knees get changed to metallic gray. The paint mask is mostly identical, with the only exception being the head, which this version paints a show-accurate blue.<ref name="cvezcomp">[http://ofensau.wordpress.com/2014/06/04/beast-hunters-cyberverse-legion-class-soundwave-vs-ez-collection-soundwave/ Beast Hunters Cyberverse Legion Class Soundwave vs. EZ Collection Soundwave]</ref>

===Go!===
[[File:TF-GO-G18-Hunter-Soundwave.jpg|upright=1.66|thumb|Megatron's optics were quickly poked out.]]
*'''Hunter Soundwave''' (2013-[[April 27|04-27]])
**''Japanese ID number:'' '''G18'''
**''Accessories'': [[Ravage (WFC)#Go!|Ravage]], "Capture Anchor" weapon

: Part of the first wave [[TakaraTomy]] ''[[Triple Combination: Transformers Go! (toyline)|Go!]]'' toys, Hunter Soundwave is a redeco of the ''Beast Hunters'' Deluxe Class Soundwave toy, featuring a different blue, white, and black color scheme with a red faceplate. The back of the packaging erroneously depicts the ''Beast Hunters'' version of the toy.
{{-}}

===Robots in Disguise (2015)===
{{note|Virtually every toy in this list has a scannable [[insignia]] sticker on it. For every ''Combiner Force'' toys, scanning the insignia stickers with the [[Transformers: Robots in Disguise (mobile game)|''Robots in Disguise'' mobile game]] gives the player Ultra Sparks and Tickets, which can be spent by giving them to [[Cryostase]] via the main map menu. The badges can only be scanned once per day. }}

====Warrior Class====
[[File:Warrior-soundwave.jpg|right|thumb|upright=1.66|[https://twitter.com/HI_R/status/797139965519876096/ Super Soundwave FUSION!!!]]]
*'''Soundwave''' (Warrior, 2017)
**''Accessories:'' Shoulder cannon

:Part of the ''[[Combiner Force]]'' subline imprint of the ''[[Transformers: Robots in Disguise (2015 toyline)|Robots in Disguise]]'' toyline, Soundwave transforms from chunky robot into a Cybertronian armored truck. His package art shows his head with the addition of a faceplate, for more of a [[Soundwave (G1)|Generation 1 look]]; this design is known to exist as a pretooled alternate head for the toy, thanks to a (thus far) one-off misassembled figure using it. Although this is undocumented, the shoulder cannon can be hidden inside the truck mode by sliding it between Soundwave's thighs and securing it with the hollows of his feet.

:The shoulder cannon has its own swivel joint, allowing it to angle up (but not down), and can be rotated in the socket. It can also be removed and placed in Soundwave's hand, with some difficulty. However, without the shoulder turret in place, Soundwave's upper torso has a tendency to swing forward.

:Scanning the badge on his chest unlocks 8 Ultra Sparks and 2 tickets instead of the character.

{{-}}

====Activator Combiners====
{{anchor|Activator}}
[[File:TF-RID2015-Activator-Combiners-Soundwave.jpg|upright=1.66|thumb]]
*'''Laserbeak & Soundwave''' (Activators, 2017)
**''Accessories:'' [[Laserbeak (WFC)|Laserbeak]]

:Released as part of the third and final wave of [[Transformers: Robots in Disguise (2015 toyline)#Activator Combiners|Activator Combiners]], this Soundwave is a larger-but-simpler-than-Warrior figure that transforms into his SUV mode. Plugging an Activator Mini-Con, such as his pack-in partner Laserbeak (in his Weapon Mode), onto his vehicle-mode roof activates "Throttle Up" mode, flipping out his side doors to reveal hidden missiles.

:Unlike most ''Robots in Disguise'' Soundwave toys, his wheels are molded in black instead of red.

{{-}}

====One-Step Changers====
[[File:TF-RID2015-Combiner-Force-1-step-Soundwave.jpg|upright=1.66|thumb]]
*'''Soundwave''' (1-Step Changer, 2017)
:Released as part of (and the only new toy) in the 12th wave of [[Transformers: Robots in Disguise (2015 toyline)#One-Step Changers|One-Step Changers]], Soundwave transforms from an SUV into a robot in just one step, triggered by flipping up his front vehicle kibble to his back. Soundwave also features 5mm-compatible hands.

:Due to being one of the last ''Robots in Disguise'' figures released, he was never added to the mobile game and thus his insignia is rendered useless and unrecognizable by the app. One-Step Changer Soundwave was later redecoed into ''[[Transformers: Cyberverse (toyline)|Cyberverse]]'' One-Step Changer [[Soundwave (Cyberverse)|Soundwave]].

{{-}}
{{anchor|3Step}}

====3-Step Changers====
{{anchor|3Step}}
[[File:TF-RID2015-Combiner-Force-3-step-Soundwave.jpg|upright=1.66|thumb]]
*'''Soundwave''' (3-Step Changer, 2017)
{{charstubtoys}}
{{-}}

==Merchandise==
===Mashems===
*'''Transformers: Prime''' (2012)
:Available in a 2-pack with Optimus Prime he is a super deformed version of Soundwave and is also made out of a very squishy material.
:Another version of him came in a 6-pack with Optimus Prime, Bumblebee, Bulkhead, Ratchet, and Megatron. He is identical too his previous release.
:He was released in a blind box and has a different head sculpt.
{{-}}

===Kinder Surprise===
*'''Transformers: Prime''' (2014)
:Only available inside a blindpacked chocolate egg as part of Kinder's ''Transformers: Prime'' series, this buildable Soundwave mini-figure consists of a generic "cog" onto which his limbs and armor can be clipped to construct him. He has articulation in his shoulders and thighs.
{{-}}

===Thrilling 30===
*'''Soundwave''' (Collectible Figurine, 2014)
**''Series / Number:'' '''2 / #24'''
**''Accessories:'' Collector's base
:A super-deformed Soundwave was released among the blindpacked [[Thrilling 30#Collectible Figurines|''Thrilling 30'' Collectible Figurines]] by [[Goldie Marketing]]. He comes with a base to help him stand, a collector's card that doubles as a puzzle piece, and a checklist.

*'''Collectible Figurines''' (5-pack, 2014)
**''Series:'' '''2'''
**''Accessories:'' 5 collector's bases
:The same Soundwave figurine was also available in a 5-pack alongside [[Bumblebee (WFC)/toys#Thrilling 30|Bumblebee]], [[Shockwave (WFC)#Thrilling 30|Shockwave]], [[Wheeljack (Prime)#Thrilling 30|Wheeljack]] and an [[Insecticon (WFC)#Thrilling 30|Insecticon]].

{{picsneeded}}
{{-}}

==Notes==
[[File:TfprimeSoundwavePredator.jpg|thumb|But can he replay footage of "[[Operation: Firestorm]]"?]]
[[File:VectorSigmaBotBuilderSoundwave.jpg|thumb|Deep Desert Soundwave.]]
*In ''War for Cybertron'', Soundwave transforms into a Cybertronian truck during gameplay, and his toy does the same, having only one [[alternate mode]]. However, the game also features a Cybertronian boombox mode, seen during a cutscene and the credits (in addition to a commercial for the Shockwave pre-order bonus), which the toy can approximate with some fiddling. In a ''Fall of Cybertron'' easter egg, he also briefly adopts a Cybertronian lamp post, in homage to [[More than Meets the Eye, Part 1|the first episode of the Generation 1 cartoon]].
*Despite his toy and concept art appearance, Soundwave has a [[Soundwave (G1)/toys#Generation 1|yellow]] visor in the War for Cybertron game. This was changed to red for the Fall of Cybertron sequel (perhaps displaying, in-universe, his furthered dedication to the Decepticon cause?).
*According to the [[Transformers Hall of Fame]] biography, Soundwave [[Perceptor (Animated)|deleted his emotions to process information more quickly]], and is susceptible to [[Cyber Missions 1|too many sonic booms]].
*[[Duane Capizzi]] said Soundwave can speak, but just chooses not to for his many appearances in ''Prime'' and his ''Robots in Disguise'' debut. The decision was to contrast Soundwave with the overly talkative Starscream,<ref>[http://www.tfw2005.com/transformers-news/transformers-prime-39/bonus-q--a-with-transformers-prime-creators---answered-171430/ TFW2005 Q&A January 2011]</ref> and at [[BotCon 2011]], the staff compared Soundwave to [[Boba Fett]]. Instead, he records what he overhears and replays it with a mechanical echo that is very similar to the echo of his G1 counterpart. <s>Sorry, [[Frank Welker|Frank]], only [[Megatron (WFC)|one character]] for now...</s> But when he ''does'' talk in "Minus One", he sounds a lot like Frank Welker. Surprisingly, Soundwave drops his vow of silence altogether in his later appearances in the "[[Combiner Force]]" portion of ''Robots in Disguise''.
*Soundwave's prehensile tentacles are reminiscent of [[Soundwave (ROTF)|another Soundwave]], although they are significantly less naughty.
*Soundwave's body parts are available to use in the Hub website's [[Vector Sigma Bot Builder]] online game. Normally, you cannot configure a generic 'bot using all Soundwave parts, but you can see what one would look like at right through the magic of Photoshop.
*The manner in which Soundwave deploys Laserbeak in ''Transformers: Prime'' is similar to that the [[Breastforce]] from ''Transformers: Victory''.
*In one of the rare noticeable instances of physical change within the "Aligned" continuity family, Soundwave's appearance in ''Combiner Force'' is heavily influenced by his ''War for Cybertron'' body, though he retains his head design from ''Prime''.

===Arms Up Modes===
In the Japanese ''Prime'' toyline, Soundwave has named powered-up modes when given various [[Arms Micron]]s in certain configurations:

*'''Night Attack Mode''' (ナイトアタックモード ''Naito Atakku Mōdo'')
**''Arms Microns'': Balo, Jida, Zori
: In this mode, shown on his box-back photo, Soundwave uses the two-Micron weapon [[Spike Hammer Rod]], while [[Jida]] in "Defense Shield" mode hangs on his left shoulder. What exactly makes all this ideal for nighttime attacks is anyone's guess.

*'''Jet Mode''' (ジェットモード ''Jetto Mōdo'')
**''Arms Microns'': Gora (x2), Zori
: Meant simply for flying in fast and blowing crap up, this heavily modified version of Soundwave requires some real work. Because of all the recycled non-''Transformers'' parts in this mode, TakaraTomy designer [[Takashi Nakase]] has nicknamed this version "Recycle Mode". Two jet thruster/fuel tanks are created using bottles from a Japanese "common yogurt drink" and a pair of [[Gora]]s painted up silver, with snipped Arms Micron sprues added on for detail. Soundwave also carries a large weapon made from Zori, a plastic fork, and more sprues. Yes, a plastic fork. You read that correctly.
: There is also a vehicle mode configuration for this Arms Up Mode, with the massive turbines on the end of Soundwave's wings and the weapon on top of the main body. The whole shebang can be seen [http://youtu.be/QJUMhgggH-Q in this TakaraTomy developer video on YouTube].

===Foreign names===
*''Japanese:'' '''Soundwave''' (サウンドウェーブ ''Saundowēbu''), '''Soundblaster''' (サウンドブラスター ''Saundoburasutā'')
*''Mandarin:'' '''Shēngbō''' (Taiwan, 聲波; China, 声波, "Soundwave")
*''Russian:'' '''Barkhan''' (Бархан, "Dune")

==References==
<references/>

[[Category:Council members]]
[[Category:Cyberverse]]
[[Category:Fall of Cybertron Decepticons]]
[[Category:Generations]]
[[Category:Go! Decepticons]]
[[Category:Gladiators]]
[[Category:Hall of Fame characters]]
[[Category:Prime Decepticons]]
[[Category:Robots in Disguise (2015) Decepticons]]
[[Category:Spies]]
[[Category:Surveillance specialists]]
[[Category:War for Cybertron Decepticons]]

Soundwave (WFC)

2020-01-29T23:36:37Z

DestroyerOfAglets: Grammar correction

{{faction|decepticon|hofsilver}}
{{disambigm|Soundwave (disambiguation)|Soundblaster (disambiguation)}}
:''Soundwave is a [[Decepticon]] from the [[Aligned continuity family]].''
[[File:Soundwave Prime.jpg|thumb|upright=1.66|<center>"..."</center>| No eyes...always watching...]]
'''Soundwave''' (aka '''Soundblaster''') is the spy master of the Decepticons. One of [[Megatron (WFC)|Megatron]]'s earliest followers, and, many believe, instrumental to his rise, he uses his tentacles and a veritable army of [[Mini-Con]] [[Deployer (WFC)|Deployer]]s to learn everything there is to know about his allies and his enemies. He was never very chatty, but these days, on Earth, he's become near silent, communicating by playing back recordings of other people's conversations. He just sneaks about, patiently looking for Autobot transmissions and creeping [[Starscream (WFC)|you]] out.

Soundwave often finds himself acting as a restraint on [[Starscream (WFC)|Starscream]], reining in his rather volatile emotions, and ensuring that Starscream's less than subtle ambitions are held in check. Indeed, this applies to every soldier amongst the Decepticon ranks. Even a treacherous schemer like Starscream has very good reason to fear Soundwave; his ferocity and strength from his gladiator days have not lessened in the slightest, rendering him a deadly foe to any Autobot, or [[Airachnid (Prime)|treacherous Decepticon]] seeking to usurp Megatron. This undying loyalty to his master, as well as their long history together, has won him a high position in the Decepticon hierarchy. While [[Dreadwing (Prime)|others]] [[Shockwave (WFC)|may]] have officially held the rank of [[second-in-command]], Soundwave may be the true bearer of that distinction, out of sheer loyalty to the Decepticon leader. As long as Soundwave is around, Megatron has nothing to fear.

It's not just loyalty to Megatron that makes Soundwave such an effective soldier, however. Soundwave wouldn't be caught dead employing ''Bond'' villain tactics; he is concise and pragmatic in all of his endeavors. If he doesn't personally harm you during an outing, don't consider it an act of mercy or decency. You're not a part of his mission and not worth considering. [[Primus]] help you if you're in the way or you ''are'' his mission.

Soundwave has the ability to receive transmissions from anywhere on the planet, bar the shielded Autobot Base. This allows him to spy on every being on the planet in the hopes of picking up Autobot-related communications. He is also adept in his use of [[GroundBridge]]s during combat, dealing many a foe a frustrating defeat by virtue of them simply not being able to get to him.

Although he usually works with [[Laserbeak (WFC)|Laserbeak]], Soundwave's range of Mini-Con subordinates also includes [[Rumble (WFC)|Rumble]], [[Frenzy (WFC)|Frenzy]], [[Ravage (WFC)|Ravage]], [[Ratbat (WFC)|Ratbat]], [[Buzzsaw (FOC)|Buzzsaw]], [[Zori]], [[Stuntwing]], [[Trickout]], [[Hi-Test (RID)|Hi-Test]], and [[Goldgear]].

{{quote|Watch out for the quiet ones.|[[Knock Out (Prime)|Knock Out]]|"[[One Shall Rise, Part 3]]"}}

==Fiction==
===''The Covenant of Primus''===
Soundwave emerged from the [[Well of All Sparks]] sometime during or before the [[Age of Wrath]]. As the [[Quintesson]]s took control of Cybertron, they helped establish civilization across the planet, and a ruling body of Cybertronians to oversee the day-to-day activities the Quints wished the Cybertronians to perform. An election was held that named [[Sentinel Zeta Prime|Sentinel Zeta]] as Prime, and Soundwave became a member of his council of thirteen.

As the age went on, however, Sentinel and his council became suspicious of the Quintessons and ultimately began to plot against the totalitarian rule of these "benevolent invaders". Although the council kept their true intentions secret, active cells of rebellion broke out independently on Cybertron. A scientist named [[Shockwave (WFC)|Shockwave]] was the first to translate the Quintesson written language for the rebels, and Soundwave's surveillance abilities acquired this information for the council as well.

After the Quintessons were eventually overthrown, Soundwave and the council ushered in the [[Golden Age]] of Cybertron, reverse-engineering Quintesson technology and making their own innovations. A [[Space bridge]] network was used in conjunction with cyberforming equipment to create [[Cybertronian colonies]], carrying Cybertronians to the stars. A mechanism was even discovered for carrying the Well's life-giving power to other worlds, allowing energon and Cybertronian life to flourish there as well. Soundwave was present at the lighting of the ceremonial torch that carried the spark of the Well to the first colony world of [[Archon]].

But then, disaster. A [[Cosmic Rust (disease)|Rust Plague]] sprang up on the colonies, virulent and incurable. The council made the dark decision to destroy the space bridges, cutting their colonists off forevermore. What followed was the so-called [[Age of Rust]], where Cybertron failed to find new inspiration after the disastrous end of their colonization program, and a metaphorical rust settled in to the population as well. Soundwave was the most vocal member of the council in trying to find something, ''anything'', to strive for and renew the population's interest. But the council's ennui was deep by this point, and they lacked the drive to push forward any new plans. As the other councilors talked about more research, more time, Soundwave denounced them all as doing nothing BUT talk, and renounced words altogether. He abandoned his position on the council and took a vow of silence, letting his actions speak for him from that point forward. {{storylink|Transformers: The Covenant of Primus|Covenant of Primus}}

===Aligned novels===
Soundwave was a gladiator from [[Kaon (polity)|Kaon]] who almost bested [[Megatron (WFC)|Megatron]] in combat, an act that created mutual respect between the two. Soundwave saw in Megatron a desire to return to the swashbuckling spirit of the [[Golden Age]] of Cybertron, when Cybertronians emerged from the [[Well of All Sparks]] having to escape from the [[Underworld]]'s monsters rather than being put into a [[caste system|caste]]. He was appointed Megatron's lieutenant with [[Shockwave (WFC)|Shockwave]]. Though Megatron despised Minicons, Soundwave insisted on having them around to spy on their gladiators, including the time when Megatron's librarian friend [[Optimus Prime (WFC)|Orion Pax]] came to visit. He was suspicious of Orion and even asked permission from Megatron to tail him as he returned to [[Iacon (polity)|Iacon]].

After [[Decepticon]]s bombed Cybertron in Megatron's name, Soundwave sent [[Frenzy (WFC)|Frenzy]] and [[Rumble (WFC)|Rumble]] to search for the [[Matrix of Leadership]] in [[Crystal City]] (a place which design he always found self-indulgent). Soundwave was not sure whether he should have bothered, as he was not superstitious and wondered what use a piece of a [[Star Saber (Prima)|broken sword]] could be. Instead he got chilling indications Crystal City's scientists were planning to revive [[Omega Supreme (WFC)|Omega Supreme]].

[[File:WFCcomicDecepticons.jpg|thumb|upright=1.4|"Yeah, this look is cool now, but I don't think I'll have it ''forever'': I mean, who'd like to [[GEEWUN|see things looking the same for over twenty five years]], right guys? ...guys?"]]

Soundwave attended Orion and Megatron's hearing before the [[Autobot High Council|High Council]]. During this meeting, Soundwave helped to sow discord and tension by loudly shouting his complaints over security breaches that, in truth, he himself had caused. The Council noted that they were aware someone had tried to find the Matrix, and they appointed Orion [[Prime (rank)|Prime]] and requested he find it. This tore Orion and Megatron's movement in two.

During the final days of the war, Soundwave and his minions' research changed the fate of Cybertron. It was they who found the areas of the [[DataNet]] that [[Alpha Trion (WFC)|Alpha Trion]] had overlooked and not deleted, revealing the existence of [[Dark Energon]] on [[Trypticon (WFC)|Trypticon]] Station. It was he who remembered the [[Geosynchronous Energon Bridge]] below Crystal City that allowed for the mass transportation of Dark Energon between Cybertron and Trypticon. And it was the evidence he got from Rumble and Frenzy when they infiltrated Crystal City that revealed the existence of the [[Plasma energy|Plasma Energy Chamber]] and its two [[Code Key]]s, which enabled Megatron to poison the [[Core]] of Cybertron.

When Optimus removed the Chamber from the Core, beginning the planet's slow healing process, Soundwave boarded the ''Nemesis'' with Megatron, [[Starscream (WFC)|Starscream]] and [[Lugnut (WFC)|Lugnut]] to pursue the Autobot ''[[Ark (WFC)|Ark]]'' into the unknown reaches of space. {{storylink|Transformers: Exodus|Exodus}}

{{note|Soundwave's involvement in the preceding events, or events mostly similar, were also chronicled in the comic "[[Transformers: War for Cybertron (comic)|Transformers: War for Cybertron]]."}}

Soundwave regained consciousness on board the ''Nemesis'' after emerging from the energy field created by the Space Bridge explosion over Cybertron. While Megatron demanded a status report, Soundwave was already deep at work in a console attempting to determine the answer. Along with Starscream and Megatron, Soundwave examined the tracking reports and confirmed Starscream's assumption that the ''Ark'' was likely not too far away. {{storylink|Transformers: Exiles|Exiles}}

{{charstubfiction|{{storylink|Transformers: Retribution|Retribution}}}}

===Ask Vector Prime===
In [[Uniend 610.23 Zeta]], {{storylink|Ask Vector Prime}} [[Alpha Trion (WFC)|Alpha Trion]] feared that if he or [[Optimus Prime (WFC)|Optimus Prime]] knew the whereabouts of the [[AllSpark]], Soundwave would be able to find it. {{storylink|Bumblebee at Tyger Pax}}

===''Prime'' cartoon===
{{voiceactor|[[Frank Welker]] (English)|[[Germán Fabregat]] (Latin American Spanish), [[Arto Nieminen]] (Finnish)}}
When a gladiator calling himself Megatronus vowed to challenge Cybertron's leadership, Soundwave was his first follower and chief amongst them. Soundwave remained at Megatronus' side, now Megatron, as the conflict escalated into a war. {{storylink|One Shall Rise, Part 3}} After finding out that the Decepticon scientist [[Shockwave (WFC)|Shockwave]] had used Rumble and Frenzy as test subjects in his experiment to swap the sparks of Decepticons between different bodies, he demanded that Shockwave return them to their original bodies, to which Shockwave complied. {{storylink|Unreliable Narratives}} Following the [[Great Exodus]], when the Decepticons were trying to decrypt an encoded Autobot transmission, Soundwave suggested they should let Shockwave have a shot at interrogating [[Arcee (WFC)|Arcee]] and [[Cliffjumper (WFC)|Cliffjumper]]. {{storylink|Out of the Past}}

The Decepticons later arrived on [[Earth]]. During a Decepticon attack on Cliffjumper, Soundwave intercepted Arcee's comms talk. He later played it back to Starscream, prompting the Decepticon leader to send the drones after her. He later detected transmissions coming from deep space, that prompted the Decepticons to fire up the [[space bridge]], allowing Megatron to return. {{storylink|Darkness Rising, Part 1}}

[[File:DarknessRising5-Soundwaveturn.jpg|thumb|upright=1.1|''Voice actor:'' [[Snake-Eyes]] (English).]]
Shortly after Megatron left the ship on a mission, Starscream wondered aloud if Megatron had a touch of space madness, and Soundwave reminded him that their absent leader was still in charge. Starscream told him to step up global surveillance. Soundwave subsequently intercepted a transmission from [[William Fowler|Agent Fowler]] and, on Starscream's order, dispatched [[Laserbeak (WFC)|Laserbeak]] to capture the agent to learn the location of the [[Autobot Outpost Omega One|Autobot base]]. {{storylink|Darkness Rising, Part 3}} When the Autobots attacked the ''Nemesis'' to retrieve Fowler, slaughtering dozens of their soldiers, Soundwave hid. He simply watched when Megatron returned and took his fury out on Starscream on the bridge for not waiting on his command. {{storylink|Darkness Rising, Part 4}}

Starscream sent Soundwave to the [[Giant Sized Array]] radio telescope in [[Texas]] as they needed to use the array to target the space bridge at [[Cybertron (planet)|Cybertron]]. Soundwave hacked into the computer network at the site, but after he had lined up the dishes, someone realigned them. In response to Starscream's demands as to what was happening, he tapped into the base's security system and discovered that the Autobots' three human friends were in a nearby room, similarly accessing the computer. He extended a tentacle into the room they were in and attacked them. When [[Miko Nakadai|Miko]] tried to chop the tentacle with an ax, Soundwave took it from her and used it to sever the computer system's hardline, locking the dishes on Cybertron. The three kids entered the room in time to see him leaving, and Miko and Soundwave snapped photos of each other.

[[File:MastersStudents-Soundwavesradar.jpg|thumb|left|upright=1.1|See how much more convincing I am as a [[:File:Cybertronsoundwave.jpg|communications tower]] with this look?]]

Because of Soundwave's success, the Autobots resorted to sabotaging the space bridge, blowing it up and taking Megatron with it. {{storylink|Darkness Rising, Part 5}} At Starscream's order, Soundwave activated the comm system so Starscream could give a speech to the troops, declaring himself leader. Failing to impress the Vehicons, Starscream pressed Soundwave's sensors into locating [[Skyquake (Prime)|Skyquake]], a Decepticon secreted in a pod in the desert. Starscream and Soundwave reactivated Skyquake, only to find he wasn't receptive to Starscream's leadership, and instead set about fighting [[Optimus Prime (WFC)|Optimus Prime]]. Soundwave detected a Decepticon signal from the site where the space bridge exploded, and when Starscream went to investigate, Soundwave sent Laserbeak to keep Starscream honest while he himself filmed the battle between Skyquake and Optimus and [[Bumblebee (WFC)|Bumblebee]]. Though the outcome of the fight was not favorable to the Decepticon cause, Soundwave was able to ensure that Starscream returned Megatron's barely-functioning body to the ''Nemesis''. {{storylink|Masters & Students}}

Soundwave intercepted a transmission from [[Wheeljack (Prime)|Wheeljack]] who was heading for Earth. At Starscream's order, he downloaded the necessary information to [[Makeshift (Prime)|Makeshift]], who took on Wheeljack's form and infiltrated the Autobot base. As Starscream and Soundwave paid a visit to the captive Wheeljack, Soundwave prevented his leader from terminating their prisoner, as he might be of use later. The two 'Cons retired to the ship's top deck to wait for Makeshift to activate the [[GroundBridge]], however Wheeljack broke free and started trashing the Vehicons. When Wheeljack escaped through the ground bridge and sent back Makeshift with his grenade activated, Soundwave and Starscream made sure to get well clear before he exploded. {{storylink|Con Job}} During another Autobot operation, Soundwave listened in on their comm chatter, prompting Starscream to send some Vehicons to attack. {{storylink|Convoy (episode)|Convoy}}

[[File:Deusex-Soundwavecrouching.jpg|thumb|upright=1.4|And that's why there's no [[Ratbat (WFC)|Ratbat]].]]
When [[Breakdown (WFC)|Breakdown]] mentioned seeing an [[Energon Harvester]] in a fresco in [[Greece]], Soundwave was able to track the device's location to a museum. Breakdown and [[Knock Out (Prime)|Knock Out]] kept the Autobots busy in front of the museum while Soundwave sneaked in the back. He ran into [[Raf Esquivel|Raf]] and [[Jack Darby|Jack]], who were already in the process of stealing the Harvester, and grabbed it from them before making a getaway in his [[alternate mode|vehicle mode]]. {{storylink|Deus ex Machina}}

[[File:SickMind-Soundwaveobjects.jpg|thumb|upright=1.4|left|"Let me see some tenderness connected with a death, or that dark chamber, Spirit, which we left just now, will be forever present to me."]]

Starscream and Knock Out made a concerted attempt to convince Soundwave that Megatron was beyond saving, and that the only option left to them was euthanasia. Soundwave remained skeptical, and pointed out the patch cable that Arcee and Bumblebee were using to access Megatron's brain. Megatron's life support was damaged during the ensuing confusion, and though it seemed Starscream and Knock Out were content to leave Megatron flat-lining, Soundwave pressured them into reconnecting the cable sustaining their master. {{storylink|Sick Mind}}

After Megatron's resurrection, Soundwave kept him informed regarding Starscream's activities, including his attempt to resurrect Skyquake with the Dark Energon shard ripped from Megatron's chest, and the loss of his arm. {{storylink|Shadowzone (episode)|Shadowzone}} Soundwave watched as Breakdown was captured by [[MECH]], and reported back to Starscream. He was on the bridge of the ''Nemesis'' when Starscream passed the news on to Megatron, who was less than impressed that Breakdown had been taken by a bunch of humans. {{storylink|Operation: Breakdown}} He detected the magnetic anomaly caused by the [[polarity gauntlet]], causing Megatron to send Breakdown to go look for it. {{storylink|Metal Attraction}}

Megatron and Starscream headed to a stripped Energon Mine to discover mining drills still there. Starscream attempted to blame this on Soundwave. Megatron told Starscream that Soundwave had been filling him in on the second-in-command's activities. {{storylink|Rock Bottom}} Soundwave listened to Starscream's confessions after Megatron nearly terminated the second-in-command. {{storylink|Partners}}

[[File:SoundwavePlayingSparkbeat..jpg‎|thumb|upright=1.1|He's playing Dubstep.]]
When the new Decepticon space bridge was nearing completion, Soundwave supplied a diagram of the last component they needed. After they obtained said component, Megatron left the ship on a mission of his own. [[Optimus Prime (WFC)|Optimus Prime]] began searching the ship for the Decepticon leader and Megatron instructed Soundwave to send Prime to him. {{storylink|One Shall Fall}} Soundwave translated tremors coming from the [[Earth's core]] into sound, revealing it to be a heartbeat. Megatron did not appreciate this, as it was making his head hurt. {{storylink|One Shall Rise, Part 1}} After Megatron left the ship to talk to [[Unicron/Aligned|UNicron]], Soundwave monitored the comms channels for his master's return. When [[Airachnid (Prime)|Airachnid]] suggested considering a future without Megatron, Soundwave ominously looked at her. {{storylink|One Shall Rise, Part 2}}

[[File:Soundwavelayingdownthelaw.jpg‎|thumb|upright=1.1|left|YOU! SHALL NOT! PASS!]]
Soundwave continued to try to find some sign of Megatron. When Airachnid announced Megatron wasn't coming back and ordered the ship to [[Regulon Four]], Soundwave decided it was time to lay down the law. He defied Airachnid, who angrily attacked him, but the Decepticon spy master quickly proceeded to defeat Airachnid. Upon Unicron's defeat, Soundwave detected Megatron's signal and activated the GroundBridge, bowing in respect with the other Decepticons as Megatron entered the bridge of the ship. He had to hold Breakdown back when they saw that Megatron was accompanied by Optimus Prime. {{storylink|One Shall Rise, Part 3}}

With Optimus amnesiac and believing himself to be archivist Orion Pax, Soundwave made sure the ship's data core was clear of any incriminating evidence so Orion could be put to work decrypting information they'd stolen from the Iacon archives. When Arcee managed to get on board the ship to look for the lost Autobot leader, Soundwave made deft use of the GroundBridge to get her back off before Orion could see her. {{storylink|Orion Pax, Part 1}} When Orion eventually learned the truth, Soundwave relayed the news to Megatron. {{storylink|Orion Pax, Part 2}} He also notified Megatron when activity was detected on Cybertron, indicating that the Autobots had gone there in an attempt to help Optimus. {{storylink|Orion Pax, Part 3}}

When Megatron was angry after having had the [[spark extractor|latest find]] snatched from his hands, Soundwave reminded him there were still two more sets of coordinates to investigate. {{storylink|Operation Bumblebee, Part 1}} Soundwave was present when Megatron unsuccessfully tested the [[Forge of Solus Prime]]. {{storylink|Operation Bumblebee, Part 2}} He played back footage of Skyquake's demise for [[Dreadwing (Prime)|Dreadwing]]. {{storylink|Loose Cannons}}

Soundwave continued to try to decode more data from the Iacon archives, in a continuation of Orion Pax's work. When Airachnid requested Megatron's approval to take point in the hunt for the relics, Megatron requested that Soundwave remind him of her previous words when she planned to abandon him. Later, after Dreadwing and Breakdown's failure to execute her, Soundwave began tracing Airachnid's location during her communication to the ''Nemesis'' for Megatron. {{storylink|Crossfire}}

After the ''Nemesis'' crashed, Soundwave reviewed security footage and discovered that Bulkhead had been the one to cause it. Megatron brought it back online using Dark Energon, though the ship's guiding intelligence proved uncontrollable by the Decepticons. Soundwave plugged himself into the flight console in an attempt to regain control, but was zapped into stasis. {{storylink|Flying Mind}}

[[File:Triage Soundwave visor reflection.jpg|thumb|upright=1.4|You--cracked--my--visor! [[Knock Out (Prime)|Prepare for sur...]] wait, wrong line.]]
He was on the ''Nemesis'' bridge when Knock Out left to find the first of the four relics decoded by the ship, {{storylink|Tunnel Vision}} and saw Dreadwing off to find the second relic as well. {{storylink|Triangulation}} After Megatron received word from Hardshell that the artifact he had been sent to retrieve was [[Tox-En]], {{storylink|Toxicity}} Soundwave was dispatched to find the last of the four relics. Soundwave encountered the ''[[Jackhammer (Prime)|Jackhammer]]'' and used Laserbeak as a distraction. He soon uncovered the [[Resonance Blaster]], only to be attacked by [[Wheeljack (Prime)|Wheeljack]]. Though the Autobot managed to crack his visor, Soundwave triumphed, and was only stopped from dispatching Wheeljack by an SOS from Laserbeak. He picked up Laserbeak and returned to the ''Nemesis'', where Knock Out discovered a grenade implanted in the deployer. Once the offending item was removed, Soundwave returned to his work decrypting the Iacon database, unaware that the Autobots had also implanted a virus in Laserbeak, which passed into the computer and began transmitting the database to the Autobots' mainframe. {{storylink|Triage (episode)|Triage}} He returned to the bridge to listen to Megatron complain about how ineffective everyone else was, and watched [[Hardshell]] and Knock Out argue. {{storylink|Hurt}}

When [[Silas|Cylas]] came to the Decepticons with the offer of a [[Project Damocles]] satellite, Soundwave was sent to a military base in [[Colorado]] to get the codes so they could control the satellite from the ''Nemesis''. He hacked into the computer, giving him the ability to use the satellite even as he was downloading the codes for it, but failed to stop Raf from knocking the satellite out of orbit. He retreated as the Autobots reached his position. {{storylink|The Human Factor}}

With new information about where the Autobots' human friends lived, Soundwave had Laserbeak patrol the area around [[Jasper]]. {{storylink|Hard Knocks}} Soundwave succeeded in decoding another set of coordinates, and Megatron sent him with a decoy Iacon relic to draw the Autobots off. While he managed to keep Optimus Prime's team occupied for a lengthy period of time, it was not long enough, and by the time he returned to the ''Nemesis'', Optimus had gotten hold of the [[Star Saber (Prima)|Star Saber]]. {{storylink|Legacy (episode)|Legacy}} Continuing his work, Soundwave decoded more coordinates and reported them to Megatron while the latter forged the [[Dark Star Saber]]. {{storylink|Alpha/Omega}}

When Megatron returned from victory, he told Soundwave, in great detail, how he had destroyed the Star Saber with his own blade. He soon had two more sets of coordinates downloaded, resulting in Knock Out securing an [[Omega Key]]. When the final set decoded into an image of [[Smokescreen (Prime)|Smokescreen]], Soundwave joined Laserbeak in the field to capture the Autobot rookie. {{storylink|Hard Knocks}} He was on hand to show the image he'd decoded to Smokescreen. {{storylink|Inside Job}}

After firing up the space bridge so Megatron could go to Cybertron, Soundwave told Starscream about what he'd discovered regarding the location of the Autobots' human allies. He later helped Starscream kidnap the three kids and transport them to Cybertron for use as hostages. {{storylink|Regeneration (Prime)|Regeneration}} After handing over Raf in exchange for an [[Omega Key]], Soundwave took part in the activation of the [[Omega Lock]]. He survived the lock's destruction at the hands of Optimus Prime, and returned to Earth with the others. {{storylink|Darkest Hour (episode)|Darkest Hour}}

During the hunt for the scattered Autobots, Soundwave dispatched Laserbeak to monitor an attempt to off Jack Darby. The attack resulted in an explosion that took out Laserbeak, and though Soundwave worked, he was unable to retrieve any further surveillance data from the salvaged, charred Deployer. He opened a space bridge to Cybertron, through which Knock Out returned from a mission accompanied by the long-missing [[Shockwave (WFC)|Shockwave]]. {{storylink|Darkmount, NV}} Soundwave was present when Starscream proudly showed off the dancing monkey picture he'd found and later when Shockwave brought [[Predaking (Prime)|a Predacon]] to Earth. {{storylink|Scattered}} {{storylink|Prey (episode)|Prey}} As Starscream dispatched troops to deal with a number of Autobot signals, Soundwave tried to point out that their army was being spread thinly. He suggested that the Autobots were likely to be using the ''[[Harbinger]]'' as a base, but [[Darkmount (Earth)|Darkmount]] came under attack before the Decepticons had a chance to act on the information. {{storylink|Rebellion (Prime)|Rebellion}}

He was forced to repair the ''Nemesis'' communication dish after the Predacon damaged it. {{storylink|Plus One (Prime)|Plus One}} Soundwave GroundBridged to Shockwave's aid in [[Texas]], when the other Decepticon came under attack from Autobots. With the help of Laserbeak, Soundwave managed to take down Optimus Prime and deftly GroundBridged a fragment of Predacon remains back to the ''Nemesis'' before the Autobots could get their hands on it. {{storylink|Project Predacon}}

When a plague inadvertently engineered by Knock Out and Starscream began spreading through the Vehicon population, Soundwave oversaw cleanup efforts. His group of Vehicons and Insecticons moved through the ship, destroying the infected, until the Insecticons suddenly broke off from the operation. He followed them, and on discovering that Airachnid was out of stasis and controlling them once more, used the space bridge to transport both her and the Insecticons to one of Cybertron's moons. {{Storylink|Thirst}} Soundwave hung around during a Decepticon meeting to determine what to do about the potential threat of the Predacons. {{storylink|Evolution}}

[[File:Soundwave Mocks.jpg|thumb|left|:)|upright=1.4]]
As the Decepticons gathered resources to rebuild the Omega Lock, Soundwave monitored some Vehicons stealing materials. He activated the GroundBridge for them when the Autobots turned up, but he himself was shot down by Optimus Prime and crashed into power lines, disabling himself. The Autobots took him back to their shielded base and attempted to interrogate him to find out what Megatron's plans were, but Soundwave merely erased his data and crashed his own hard drives before breaking his vow of silence to convey a message:

{{bigquote|''Soundwave superior. Autobots inferior.''}}

Soundwave remained offline until Laserbeak arrived and reactivated him with new orders—capture Ratchet. {{storylink|Minus One}} After returning to the ''Nemesis'' with Ratchet, Soundwave helped attempt to persuade his prisoner to cooperate by showing him pictures of the kids and the current Autobot base. {{storylink|Persuasion}}

The Decepticons were puzzled when they picked up Laserbeak's signal outside the warship, as Laserbeak was still attached to Soundwave's torso. {{storylink|Synthesis}} Stationed on the bridge during the Autobot attack on the warship, Soundwave used the GroundBridge to send the Wreckers to a different part of the ship. When the bridge was next attacked by Miko wearing the Apex Armor, Soundwave opened another GroundBridge and advanced on her menacingly, only for Raf to open a second GroundBridge directly behind him. The conflicting energies trapped Soundwave in the [[shadowzone (dimension)|Shadowzone]]. {{storylink|Deadlock}}

===Titan ''Prime'' comic===
[[File:Titan4.2 Soundwave listen.jpg|thumb|upright=1.1| You look different, Soundwave. Did you do something different with your entire face?]]
During the war, Soundwave took part in a mission led by Megatron to invade [[Iacon (polity)|Iacon]] and destroy the [[Iacon Energon Refinery]]. The team had barely made it in before Soundwave detected that they'd been spotted and the five Decepticons had to take cover. Following a failed gambit which expended the other three team members, Megatron gave Soundwave a bomb. While his leader caused a distraction, Soundwave ran to plant the bomb, only to be struck by blasts from [[Optimus Prime (WFC)|one of the defenders]]. Megatron picked up his wounded second-in-command and helped him to safety, along with the other three Decepticons. {{storylink|Transformers Comic issue 4.2|War Story}}

Megatron and Soundwave somehow slipped some code into ''[[Invasionauts II]]'' to hypnotise Raf into opening the GroundBridge so they could send Vehicons through. {{storylink|Transformers Comic issue 4.4|Tinker, Tailor, Gamer, Spy!}} When Soundwave's plan to ambush the Autobots in [[The Wave]] went badly, he fired his remote-controlled hand at [[Bumblebee (WFC)|Bumblebee]]. The hand lodged in the scout's chest and later emerged when Bumblebee and [[Raf Esquivel|Raf]] were asleep. Despite trying its best to kill Bumblebee, Soundwave's hand was strapped to a firework and shot high into the air. Starscream and Soundwave later scoured the desert for the missing hand and managed to find at least one finger. {{storylink|Transformers Comic issue 4.12|The Evil Shred}}

Megatron had Soundwave broadcast his intent to wreck the [[Statue of Liberty]] to the world's media. Unfortunately the US military intercepted all the transmissions before they could be received, leaving Megatron very unhappy with his communications officer. {{storylink|Transformers Comic issue 4.13|Protecting the Lady}}

{{charstubfiction|{{storylink|Transformers Comic issue 4.18|Power Outage}}}}
{{--}}

===Eaglemoss ''Prime'' Comics===
{{charstubfiction|{{storylink|Horrible TV}}}}

===Toy bios===
When Soundwave was severely damaged, his loyal Deployers set to work repairing him. Utilizing the ancient, mysterious science of an alien world, they succeeded, and Soundwave was revived. To reflect the fact that he was no longer content with just being the Decepticons' communications specialist, he renamed himself "'''Soundblaster'''", and took on a more combative role. {{storylink|#GenerationsSoundblaster|Voyager Class Soundblaster}}

===''Tales of the Beast Hunters''===
Soundwave intercepted a message between [[Bumblebee (WFC)|Bumblebee]] and [[Wheeljack (Prime)|Wheeljack]] indicating that the pair were heading for a derelict starship in the [[asteroid belt]]. As [[Megatron (WFC)|Megatron]] and [[Predaking (Prime)|Predaking]] headed out to tail the two Autobots, Soundwave monitored events on [[Earth]] to make sure no one else was following. {{storylink|Tales of the Beast Hunters Chapter 2}} When Predaking came back alone with the news Megatron had apparently perished in an explosion, Soundwave and the other Decepticons immediately suspected [[Starscream (WFC)|Starscream]] was responsible. {{storylink|Tales of the Beast Hunters Chapter 7}}

===''Transformers: The Ultimate Pop-Up Universe''===
Soundwave was one of the many Decepticons who pursued the [[AllSpark]] to Earth. He participated in an enormous battle against the Autobots in a human settlement. {{storylink|Transformers: The Ultimate Pop-Up Universe|The Ultimate Pop-Up Universe}}

===2015 ''Robots in Disguise'' cartoon===
{{voiceactor|[[Frank Welker]] (English)|[[Lin Dongfu]] (Chinese), [[János Bácskai]] (Hungarian)}}
[[File:TRID E 36 Soundwave.jpg|thumb|left|upright=1.4|Team Bee can't touch this.]]
Trapped in the Shadowzone, Soundwave followed Megatron back to Earth, but got stuck on the planet after Megatron departed. {{storylink|Portals}} Some years after Cybertron's rebirth, a statue of Soundwave was constructed. {{storylink|Pilot (Part 1)}} His role in the war as Megatron's top lieutenant, and his fearsome reputation as a tactical genius, were well documented on Cybertron, as was his entrapment in the Shadowzone during his final battle aboard the starship ''Nemesis''.

[[File:TRID E 66 Soundwave powered up by three Neo-Forges.jpg|thumb|upright=1.4|Designation: Soundwave.<br>Operation: New Genesis.]]
After wandering aimlessly for an unspecified amount of time, Soundwave finally got his chance to escape the Shadowzone after [[Fixit (RID)|Fixit]] activated a malfunctioning GroundBridge, creating a portal to the Shadowzone. Soundwave flew through the rift and, along with Laserbeak, overwhelmed Bumblebee's team, throwing the yellow Autobot into the Shadowzone and knocking out [[Grimlock (RID 2015)|Grimlock]] and [[Strongarm (RID)|Strongarm]] with his tentacles. That job done, Soundwave set to work constructing a radio array, hoping to contact Megatron and spark a mass Decepticon exodus to Earth. He was hampered by the antics of Fixit, [[Denny Clay|Denny]], and [[Russell Clay|Russell]], who managed to distract him long enough for Grimlock and Strongarm to come to their senses. The two Autobots renewed their assault on the Decepticon, prompting Soundwave to portal them away with Laserbeak. While the Autobots and humans regrouped and conferred with Bumblebee, Soundwave finished constructing his device. On the Autobot team's next attempt to hinder him, Soundwave chased Denny into a crane with his tentacles while Russell stole the last component of his communicator. Soundwave fired a barrage of portals at the human, until they overlapped and opened another Shadowzone portal, allowing Bumblebee to return and fight the Decepticon. Denny knocked Soundwave back through his portal with his crane, and Fixit kept the portal open long enough for Strongarm and Grimlock to return Laserbeak to the same realm. {{storylink|Portals}}
[[File:TRID E 66 Soundwave new vehicle mode.jpg|thumb|left|upright=1.4|Laserbeak, unite. Operation: Panzer Unit.]]

At some point during Soundwave's imprisonment, he was provided with a group of genetically modified Activator Mini-Cons by [[Autobot High Council|an unknown group]] to collect [[Decepticon Hunter|weapons]] for him. {{storylink|Collateral Damage}} After obtaining Bumblebee's Decepticon Hunter, [[Stuntwing]] returned it through a GroundBridge portal to Soundwave. {{storylink|King of the Hill (Part 2)}} Soundwave dispatched [[Trickout]] through another portal to find more of the weapons, {{storylink|Defrosted}} and the Mini-Con returned to him some time later with a second Decepticon Hunter that he obtained from [[Sideswipe (RID)|Sideswipe]]. {{storylink|The Great Divide}} When [[Hi-Test (RID)|Hi-Test]] returned without a weapon, Soundwave was unhappy and threatened to terminate the Mini-Con, who fled. {{storylink|Guilty As Charged}} [[Goldgear]] would later succeed where Hi-Test failed, leaving Soundwave one step closer to completing his "project". At the same time, the Autobots began to realize that there was a connection with the thefts of their Decepticon Hunters. {{storylink|Railroad Rage}}

After [[Steeljaw's Pack]] was sprung from custody by a group of mysterious "benefactors", Soundwave contacted them through a portal, revealing that he was associated with said benefactors and directing them to prepare for their arrival on Earth or face painful deactivation. {{storylink|Prepare for Departure}}

[[File:TRID E 66 Soundwave new robot mode.jpg|thumb|upright=1.4|Power depleted.<br>Suggested tactic: Retreat.]]
After [[Steeljaw (RID)|Steeljaw]] obtained some nuclear fuel rods, Soundwave, now reformatted to a new body and vehicle mode, used the Decepticon Hunters to escape the Shadowzone and rendezvoused with him at a demolition derby. There, he revealed a transgalactic beacon generator constructed from wreckage in the Shadowzone which he planned to use to summon Megatron back to Earth. He dismissed the resulting destruction of life on Earth as a result of the radiation from the rods as collateral damage, much to Steeljaw's disgust. Forcing Steeljaw to retreat, Soundwave proceeded to take the generator to the highest point in the city, the Crown City Bank Building. Detecting Autobots, he sent Laserbeak in pursuit of Optimus Prime before being engaged by Bumblebee's team. Using the combined Hunters weapon to freeze Bumblebee and Strongarm, he found himself being disarmed by Sideswipe before Bumblebee, freed by Grimlock, used the weapon to first cut off the ends of Soundwave's tentacles to bring him to his knees and then freeze his body. As the generator started to fire up, Soundwave declared that Megatron would return before it was suddenly destroyed by a missile from Optimus, who had linked with Hi-Test. His mission failed, Soundwave went into stasis. He was then taken back to Cybertron by Optimus onboard ''[[Prime Force One]]'' so that Soundwave could stand trial at long last. {{storylink|Collateral Damage}}

{{--}}

==Games==
===''Transformers: War for Cybertron'' (Xbox 360/PS3/PC)===
{{voiceactor|[[Isaac C. Singleton, Jr.]] (English)|[[Claudio Moneta]] (Italian)}}
[[File:Soundwave WfC GameInformer Concept Art.jpg|upright=1.66|So Soundwave, you ever going to use that giant missile pod on your shoulder?
"Well there was that [[Spotlight: Soundwave|one time."]]|thumb]]
Soundwave took control of the orbital station [[Starscream (WFC)|Starscream]] was posted at, helping [[Megatron (WFC)|Megatron]] to reach the [[Dark Energon]] by establishing a forward base within the station. He then directed Megatron to a Data Matrix Center in order to find a route to the Dark Energon that had not been blocked by Starscream.

Later, Soundwave notified Megatron that access to the core was impossible, as it was guarded by the Omega Gate. He and [[Breakdown (WFC)|Breakdown]] accompanied Megatron as they led the assault on [[Iacon (polity)|Iacon]], through which they would find and take the [[Omega Key]], opening the Omega Gate and allowing the core to be infused with Dark Energon. On their way to the [[Stellar Galleries]], Soundwave reported [[sniper (WFC)|sniper]]s, and after taking them down, Megatron infused the entrance with Dark Energon and took his team into the security station. Soundwave noticed that the batteries fed the security grid, and the trio infused each of them with Dark Energon, deactivating the security measures. Soundwave then detected the Omega Key behind their next door, and after opening it, the Decepticons arrived at the Stellar Galleries. They opened the container, finding not the key, but a message from [[Sentinel Zeta Prime|Zeta Prime]], who announced that he had taken the Omega Key, anticipating Megatron's plan. Zeta sent Autobot attack forces against them, but they were swiftly taken down. Megatron ordered Soundwave to trace Zeta Prime's broadcast, and Soundwave found it came from 12.7 cycles ahead. He then noted a weak wall, and the Decepticons broke it down and entered the cities' subsystems, providing a direct route to Zeta, and the Omega Key.

The group descended down a shaft and went through a tunnel, avoiding trains on the way, and after breaking down a door in a ventilation area, they were ambushed by Autobot cloakers. Soundwave dispatched them and infused Dark Energon into the batteries. Megatron congratulated him, and then ordered him to unlock the exit. Soundwave obliged, and the trio found themselves in another tunnel. Breakdown challenged Soundwave to a race, to which the Decepticon responded, in his trademark monotone, "Negative." Tough crowd. Rushing through the tunnel, this time full of moving trains, the group came to a station where they infiltrated Iacon's lower levels. Soundwave detected the Omega Key at last, and suggested proceeding through the logistics station. Roughing it through the Autobot attackers, Soundwave finally determined that the key was beyond the train tunnels.

Soundwave and his teammates arrived at Iacon's main streets, where they met up with [[Brawl (WFC)|Brawl]] outside of Zeta Prime's vaults, which were impervious to the small amount of Dark Energon Megatron was capable of channeling. After Megatron's squad helped Brawl clear the area, Brawl called in the Dark Energon bombers, but they were spectacularly shot down by the planetary guns. Brawl suggested disabling them, and Soundwave assisted in carrying out the plan. Autobots advanced all around, but Soundwave and the others managed to hold them off until the next wave of bombers arrived, clearing the street and destroying the Vault doors. Soundwave joined the others on their way to the entrance, but the squad was intercepted by a [[Destroyer (WFC)|Destroyer]]. Soundwave and Breakdown split from Megatron to flank him, and eventually they rendered him non-functional. Inside the vault, they avoided Zeta's traps and finally reached the Omega Key—but it too was a trap. Zeta then attacked them, using a giant hologram and controlling the chamber to his advantage, dropping the ceiling and sending holographic brutes to attack for him while safe within an impenetrable energy shield. (Even during the battle, Soundwave was impressed by the creation of endless energon clones, to which Breakdown responded, roughly, "NERRRRRRRRRRRRRRRRRRRRRRD!") Soundwave's dorkiness proved useful in discerning the weakness of Zeta's machines—that the core rapidly overheated after prolonged use, and needed to open up in order to cool, rendering it vulnerable to attack. After the battle, Megatron plucked from Zeta's hand the "key"...which started to blink its lights and chirp. Zeta Prime informed them that the "key" he was actually a device that activated the real key: [[Omega Supreme (WFC)|Omega Supreme]].

As the three Decepticons flew away to track Omega, Soundwave noticed that the "key" was coming for them. Omega Supreme attacked, and thrust the Decepticons' star cruiser into a wall. Crash-landing, Megatron had a change of plans; force Omega Supreme to open the Omega Gate. Soundwave noticed a Decepticon [[Dropship (WFC)|Dropship]] across the bridge, but when the squad went to investigate, Omega Supreme intercepted them. Soundwave reported that his weapons were ineffective; Megatron told his soldiers to destroy the bridge supports, causing Omega Supreme's vast bulk to collapse it. But he transformed to his ship mode, flew back up, and forced the Decepticons to retreat inside. In a frenzy, Breakdown noted that the next door was locked, and Soundwave proposed that Dark Energon could open the door, which it did. Inside, Soundwave picked up a transmission from Starscream, who announced that he would be replacing the "deceased" Megatron as Decepticon leader. Enraged, Megatron threatened Starscream, but Soundwave informed his leader that communication to the surface had been cut off, so Starscream could not hear him.

The trio arrived at the lift, but found it to be locked down. Breaking the locks got the lift back to working condition, but on their way up, Omega Supreme returned and blasted it, forcing the Decepticons down the shaft at breakneck speed. Omega was still out there, so the emergency brakes' destruction was the Decepticons' only hope. At the bottom, they continued their journey to find a way to fight Omega Supreme—Soundwave noted that at the top of the tower were several heavy weapons emplacements which could at least theoretically damage Omega—but Omega Supreme didn't know the meaning of the word quit. (He really doesn't; not much in the processor department.) He grabbed the Decepticons, but Soundwave helped out in shooting Omega Supreme's hand, forcing him relinquishing the three from his grasp. They retreated inside a fortified Autobot position, and in order to prevent detection, Soundwave jammed their signals. Slaying the Autobots inside who dared attempt to counterattack, Soundwave unlocked the exit, which only let in more Autobots. They too, met their demise, but as Soundwave and his comrades escaped, he noticed that the Autobots' security was countering the effects of Dark Energon. Destroying the sentries turned to be a worthwhile solution, but then the Decepticons had to deal with Omega Supreme mining road. Soundwave's sensors indicated the presence of a bridge nearby, and though Breakdown was unsure, Megatron was willing to follow Soundwave's advice. Once again, Omega Supreme continued to stalk them, but Soundwave led his group to an alternate route...a dead end, to be precise, which Megatron was irritated with. Soundwave revealed that breaking a structurally-weak sealed doorway nearby took them to Iacon maintenance tunnels leading straight to the bridge terminal. When they arrived through the power conduits, Soundwave and the others fought through more Autobots and finally activated the bridge.

Racing across the bridge, they barely avoided Omega Supreme's pursuit, and Soundwave located another cargo lift that would transport them straight to the heavy ion turrets. On the lift he picked up several Autobot/Decepticon signals, a sign they were approaching the battle on the surface. Soundwave participated in the slugfest, and his analysis proved that the turrets nearby had enough firepower to legitimately damage Omega Supreme. Then, he showed no mercy using the turrets to breach Omega's armour and finally topple him to the ground below.

Soundwave, Breakdown, and Megatron followed Omega, and at the bottom, they were surprised to see him survive and transform into his mighty [[robot mode]]. Soundwave noted that energon batteries produced from within Cybertron were the source of Omega's limitless endurance, and further advised the team on battling Omega; avoiding his tractor beams would allow them to live, and his turrets were vulnerable, making them the prime target. When the turrets were blown, Soundwave saw that the batteries were being used to repair them, and so it became an objective to corrupt them with Dark Energon. When Omega Supreme used the batteries to heal himself, he was instead weakened, allowing the Decepticons to critically injure him. Omega Supreme was still alive even after all of that, but much weaker. Soundwave observed that his chest plating had been damaged, and Megatron ordered Soundwave and Breakdown to blast it, and Omega Supreme fell at last. Soundwave advised Megatron that now would be a good time to corrupt Omega with Dark Energon, but Megatron told Captain Obvious to shut up and did as he would have done even if Soundwave hadn't brought it up, laughing all the way.

After Cybertron's Core had been infected with Dark Energon, Soundwave was reassigned as head of [[Kaon (polity)|Kaon]]'s prison, and watched over (i.e., tortured) Zeta Prime in his spare time. [[Optimus Prime (WFC)|Optimus]], [[Bumblebee (WFC)|Bumblebee]], [[Sideswipe (WFC)|Sideswipe]], and [[Air Raid (WFC)|Air Raid]] led an Autobot breakout and battled Soundwave's minions [[Frenzy (WFC)|Frenzy]], [[Rumble (WFC)|Rumble]] and [[Laserbeak (WFC)|Laserbeak]]. Soundwave himself sustained heavy damage leaving the safety of his position to revive and retrieve each Minicon, showing uncharaceristic concern for other living beings. Eventually, defeated and critically damaged, Soundwave desperately attempted to restore himself by absorbing life force from Zeta's very own spark. His attempt to fully heal was halted by Optimus, who even took a shot from the Decepticon intended to finish off Prime. Although Soundwave and his minions fled, the damage had already been done and Zeta Prime expired moments later. {{storylink|Transformers: War for Cybertron (360/PS3/PC)|Transformers: War for Cybertron}}
{{-}}

===''Transformers: War for Cybertron'' (DS)===
{{voiceactor|[[Isaac C. Singleton, Jr.]] (English)}}
Soundwave hacked into the Autobot mainframe and, while Megatron and some other Decepticons kept the Autobots distracted, downloaded intel indicating the location of the Trypticon space station. As they approached the station in Megatron's ship, Soundwave reported that the inhabitants were taking up defensive positions and docking would not be possible. Though Megatron was confident they could ram the station, Soundwave turned out to be right, and they could only get close enough to drop a small team off on the debris surrounding the station. When the station was conquered and Dark Energon in Megatron's hands, Soundwave suggested it might be a good idea to test the stuff prior to use. It turned out to be unstable, and he warned it could result in destruction of its host. The Decepticons set up Kaon Prison as a testing ground and, after eleven failures, established that the Dark Energon could be used. When Barricade asked what happened to the failures, Soundwave would only say that their remains laid in the prison and creepily ask Barricade to get in the chair so he too could be infused with Dark Energon.

Trypticon station required more power, so the Decepticons sent a team to Cybertron's core to reactivate the Energon Bridge. Soundwave did not anticipate the activation of latent defense systems, triggered by the Decepticon presence, because he hadn't studied the same ancient files as Starscream. Megatron ordered Soundwave to give Starscream whatever he needed, and they succeeded in activating the bridge. Soundwave reported that they were only at 37% power — the Autobots had severed the bridge's link to the core using the Omega Key. Lazerbeak intercepted an Autobot transmission indicating that Zeta Prime was hiding the Omega Key, and Megatron ordered Soundwave to assemble a strike force to obtain it. They managed to find and defeat the Autobot leader, but the Omega Key he had was only the key to awaken the real key — Omega Supreme. Once the Decepticons fought their way through the Autobot defenses, Soundwave reported they had reached Omega Supreme himself. The Decepticons defeated the giant, reestablished the link to the core and infused it with Dark Energon. {{storylink|Transformers: War for Cybertron (DS)|War for Cybertron - Autobots/Decepticons}}

===''Transformers: Cybertron Adventures''===
{{voiceactor|[[Isaac C. Singleton, Jr.]] (English)|[[Claudio Moneta]] (Italian)}}

Soundwave discovers that the Autobots have infiltrated the Datacore. Megatron sends him and Barricade to take care of the intrusion. The two speed out, and Soundwave must navigate a highway overgrown with Dark Energon crystals while dealing with swarms of Aerialbots before they can shut off access to the Datacore. An Autobot Destroyer blocks Soundwave's path and brings the roof down, forcing him to take an alternate route. He makes his way to a security station and downloads the information on the Autobots' advance, radioing Barricade to meet him at the assigned coordinates. When Soundwave arrives, though, he finds Barricade in the middle of a shooting gallery. The Autobots are soon joined by an aerial Destroyer, but the pair make short work of it. Soundwave intercepts a data download but cuts it off quickly, and races to intercept the escaping Autobots. Weaving his way through Dark Energon crystals and moving walls (huh?), he reaches the intercept point in time, causing Ironhide and Bumblebee to skid out of control... and right into a fusion blast from Megatron. {{storylink|Transformers: Cybertron Adventures}}

===''Transformers: Fall of Cybertron''===
{{voiceactor|[[Isaac C. Singleton, Jr.]] (English)}}
Soundwave was present when Optimus was brought to Megatron by Starscream and [[Onslaught (WFC)|Onslaught]]. He watched as [[Metroplex (FOC)|Metroplex]]''' pulverised''' Megatron. He was the only one who hesitated in following Starscream. He secretly salvaged and with the help of Laserbeak, Rumble and an [[E.D.K. TechVolt]], rebuilt his glorious leader, improving on his original design. He infused Megatron with Dark Energon, and pointed his leader in the direction of Starscream. He took part in the assault on the factory the Autobots had built in the crater where Trypticon crashed, and once Megatron had rebuilt the giant Decepticon, came to power up Trypticon's power core. On Megatron's orders, Soundwave rebuilt Trypticon into the ''Nemesis'', a ship strong enough to make it towards [[Earth|the planet]] [[Shockwave (WFC)|Shockwave]] had chosen. When the Autobots launched the Ark, the ''Nemesis'' soon caught up, and Soundwave spearheaded the assault on the other ship. {{storylink|Transformers: Fall of Cybertron}}

===''Transformers Prime: Battle For Energon''===
When Bulkhead infiltrate one of the Decepticons' Dark Energon mines to snatch away the Decepticons' Dark Energon shards, Soundwave faced off against the Autobot before he could take his leave. Soundwave was defeated, and Bulkhead took off with the shards in hand. {{storylink|Transformers Prime: Battle For Energon}}

===''Transformers Prime: Terrorcon Defense''===
[[File:SoundwaveTerrorconDefense.jpg|upright=1.66|thumb|As awesome as he looks here, he's probably waltzing off after Bumblebee blasted him ''again''.]]
Soundwave attempted to retrieve Dark Energon from a mining area but despite his army of Vehicons and Terrorcons, Bumblebee managed to stop him. He returned with more Vehicon troops in tow to procure more Dark Energon and transport it to an abandoned military base. His efforts were once again thwarted, this time by both Arcee and Bumblebee. He then aided Megatron on his final assault on the Autobots' headquarters. {{storylink|Transformers Prime: Terrorcon Defense}}
{{-}}

=== ''Transformers: Prime - The Game'' ===
[[File:TransformersPrimeTheGame Soundwave.jpg|thumb|left|upright=1.1|Wait, I thought Daft Punk had two guys in it.]]
After [[Ratchet (WFC)|Ratchet]] saved Miko, and Raf- he had to shut down the reactors in which Soundwave set up to keep Raf from hacking into the Decepticon Database. Ratchet had to shut down each reactor as Soundwave deployed Vehicons, and blocked them with forcefields. Eventually towards the end the two ended up battling; ending with Ratchet defeating Soundwave. {{storylink|Transformers: Prime - The Game}}

{{-}}
===''Transformers: Rise of the Dark Spark''===
====Console====
{{Charstubgames}}
{{storylink|Transformers: Rise of the Dark Spark (console)|Rise of the Dark Spark}}
====3DS====
{{Charstubgames}}
{{storylink|Transformers: Rise of the Dark Spark (3DS)|Rise of the Dark Spark}}

===''Transformers Prime: Pulsar Defense''===
Soundwave and the other Decepticons attempted to prevent the Autobots from constructing a [[Pulsar Dish]], which would destroy the [[Energon Drain]] that the Decepticons had built in an asteroid field. {{storylink|Transformers Prime: Pulsar Defense}}

===''Transformers Prime: Decepticon Strike''===
Soundwave and Laserbeak engaged Optimus in aerial combat over a snowy terrain. Upon Optimus's approach, Soundwave boasted aloud that he had been observing the Autobot leader, and knew exactly how to defeat him! Despite Soundwave peppering the skies with laser-blasts and cluttering them with floating "aerial mines," Optimus made short work of both Soundwave and his Deployer. As Soundwave flew off, he declared that more surveillance was need, but Optimus's defeat would nonetheless be inevitable. {{storylink|Transformers Prime: Decepticon Strike|Decepticon Strike}}

===''Transformers: Battle Tactics''===
[[File:Battle-Tactics-Soundwave-(FOC).jpg|thumb|upright=2.2|For once, Soundwave felt inferior.]]
[[File:Battle-Tactics-Soundblaster-(FOC).jpg|thumb|upright=2.2|Uh, should we really continue with the yellow highlights? It doesn't look evil enough.]]
Soundwave (and Soundblaster) participated in battles against a variety of opponents, both Autobots and Decepticons. Sometimes there were many of him! He appeared in two different bodies:
*''Soundwave (FOC)'' — This Epic character first appeared in the "Cybertron: Episode 4" mini events, and could be could be recruited by collecting 500 units of Cybermetal, 250 units of Transmetal, and 50 cores of this character.
*''Soundblaster (FOC)'' — This Epic character was available to 2500 players in a "Cybertron: Episode 4" mini event, and could be recruited by collecting 500 units of Cybermetal, 250 units of Transmetal, and 50 cores of this character.{{storylink|Transformers: Battle Tactics}}
{{-}}

===''Splatoon''===
[[Squid Sisters|Marie]] considered Soundwave among the coolest of the Decepticons. {{storylink|Splatoon}}

==Commercial appearances==

===Transformers: War for Cybertron===
[[File:WFC Gamestop Commercial.jpg|upright=1.1|thumb|The toy can do this if you try hard enough.]]
[[Shockwave (WFC)|Shockwave]] arrived to a location where [[Megatron (WFC)|Megatron]], [[Starscream (WFC)|Starscream]], and Soundwave were battling Autobots. Megatron left, leaving Shockwave in charge. Shockwave ordered Soundwave to [[Transformation|Transform]]. Soundwave changed into Cybertronian boombox mode and played [[The Touch]]. {{storylink|Commercial#War for Cybertron|GameSpot's commercial for their Shockwave multiplayer exclusive}}
{{-}}

===Transformers: Prime===
*Soundwave knows that out of all the radio transmissions in the universe, Megatron's favorite song is the ''[[My Little Pony]]: Friendship is Magic'' [[theme song|theme]]. {{storylink|Commercial/Prime#Song|Megatron's Favorite Song}}

*Megatron was embarrassed when an episode of ''My Little Pony'' caused him to cry in front of Soundwave. {{storylink|Commercial/Prime#Ask Megatron|Ask Megatron}}

==Toys==
===Generations===
[[File:Generationstoy-CybertronianSoundwave.jpg|thumb|upright=1.66|No [[Soundwave (Animated)|giant guitar]] this time!]]
*'''Cybertronian Soundwave''' (Deluxe Class, 2010)
**''Accessories:'' two "weapons"

: Part of the third wave of ''[[Transformers: Generations|Generations]]'' Deluxe Class toys, ''[[Transformers: War for Cybertron (franchise)#Toys|War for Cybertron]]'' Soundwave transforms into an SUV-style "communications truck", as seen in [[Transformers: War for Cybertron (360/PS3/PC)|the video game]]. He comes with his classic shoulder launcher and rifle, both of which can be mounted on his hands, right shoulder, and rear vehicle sides via [[5 mm post]]s, and store inside his opening chest (approximating the visual of cassette spools). Soundwave's head features a [[light-piping]] gimmick, but the effect is largely neutered by his painted visor.

: This mold was [[redeco]]ed into ''[[Transformers United|United]]'' [[Soundwave (G1)/toys#United|Soundwave Cybertron Mode]] and [[Soundwave (KOU)|''Knights of Unicron'' Soundwave]].

::*''[http://tfu.info/2010/Decepticon/GenerationsSoundwave/soundwave.htm More information on Cybertronian Soundwave at TFU.info]''

{{-}}{{anchor|GenerationsVoyager}}
[[File:Generations-SoundwaveVoyager.jpg|thumb|upright=1.66|With all the downsizing, Soundwave's surprised he's gotten so big.]]
*'''Soundwave''' (Voyager Class, 2012)
**''Series / Number'': '''1 / #001'''
**''Japanese ID number:'' '''TG13'''
**''Accessories:'' Laserbeak/Data disc, shoulder cannon

: Part of the first wave of [[2012]] Voyager Class ''Generations [[Transformers: Fall of Cybertron|Fall of Cybertron]]'' toys, Soundwave is a larger mold, and comes with a shoulder cannon which can peg (via 5mm post) into his hands, right shoulder, and roof/back.

: He also comes with [[Legends Class (2005)|Legends Class]] [[Laserbeak (WFC)#Generations|Laserbeak]], who utilizes Soundwave's main [[gimmick]], storing and launching Laserbeak and other "[[data disc]]" minions. A button to the left of his head can be pressed to open his spring-loaded chest compartment, allowing up to three data discs to be stored inside. With discs stored, his back panel/roof now acts as a plunger, which can be moved forward in either mode to launch minions out. Launched minions should land on buttons on their undersides, thus triggering their [[Flipchanger|spring-loaded transformation mechanisms]] and springing them into action! ...Hopefully.

: As an undocumented feature, the seat on his vehicle roof holds ''[[Diaclone]]'' drivers (and by virtue of similar sizes, ''[[Star Wars Transformers (2005)|Star Wars Transformers]]'' pilots). Additionally, Soundwave's trigger finger is molded into his left hand, presumably so he can push his own eject button.

: For some reason, his [[stock photography]] and [[instructions]] depict him with the ''[[The Transformers (toyline)|Generation 1]]'' [[Optimus Prime (G1)/toys#Generation 1|Optimus Prime]] toy's [[Ion blaster]] accessory, which isn't included with the final product.

: The [[TakaraTomy]] release of Soundwave, part of the fourth wave of Japanese ''Generations'' toys, features different colors, using a more purple-ish metallic shade of blue and replacing almost all of his gray parts (the exceptions being his face and "grill") with a much darker metallic shade. It also features none of the red and yellow [[paint operation|paint details]] on his arms and legs, and renders the seat on his roof black. He features new paint applications in addition to those not present from the Hasbro version.

: The Hasbro deco of Soundwave was [[Repurposing|repurposed]] as [[2005 IDW continuity]] [[Soundwave (G1)/2005 IDW continuity|Soundwave]] in IDW's ''[[The Transformers: Robots in Disguise|Robots in Disguise]]'' comic series while the TakaraTomy deco of Soundwave was also repurposed as ''[[Transformers Cloud|Cloud]]'' [[Soundwave (G1)#Cloud|Soundwave]]. This mold was [[redeco]]ed and [[retool]]ed into [[Blaster (FOC)#Toys|Autobot Blaster]].

::*''[http://tfu.info/2013/Decepticon/FOCSoundwave/soundwave.htm More information on ''Fall of Cybertron'' Soundwave at TFU.info]''

{{-}}{{anchor|GenerationsSoundblaster}}
[[File:Generationstoy-FOCSoundblaster.jpg|thumb|upright=1.66|"Am I [[#GenerationsVoyager|New]] Soundwave, or [[#Deluxe|Old]] [[#Beast Hunters|Old]] [[#Robots in Disguise (2015)|Old]] Soundwave?"]]
*'''Soundblaster''' (Voyager Class, 2012)
**''Series / Number'': '''1 / #002'''
**''Japanese ID number:'' '''TG14'''
**''Accessories:'' Buzzsaw/Data disc, shoulder cannon

: Also available in the first wave of [[2012]] Voyager Class ''Generations Fall of Cybertron'' toys, Soundblaster is a charcoal gray, red, gold, and yellow [[redeco]] of Voyager Class Soundwave, as is the trend with [[Soundblaster (disambiguation)|Soundblasters]]. In fact, he uses exactly the same [[paint operation|paint mask]] as Soundwave, simply changing some of the colors. He now comes with [[Buzzsaw (FOC)|Buzzsaw]], a redeco of Laserbeak.

: His stock photography and instructions still depict him with the ion blaster accessory which he still doesn't have.

::*''[http://tfu.info/2013/Decepticon/FOCSoundblaster/soundblaster.htm More information on Soundblaster at TFU.info]''
{{-}}

===Prime===
====Robots in Disguise====
{{anchor|Deluxe}}
[[File:Primetoy-SoundwaveDeluxe.jpg|thumb|upright=1.66|Toy doesn't talk, just like in the TV show!]]
[[File:Prime-toy SoundwaveAM.jpg|thumb|upright=1.66|Good luck stickering this guy! ''You'll need it.'']]
*'''Soundwave''' (Deluxe Class, 2012)
**''Japanese release date'': '''2012-[[April 28|04-28]]'''
**''Series / Number'': '''1 / 004'''
**''Japanese ID number'': '''AM-09'''
**''Accessories'': [[Laserbeak (WFC)#Prime|Laserbeak]], Arms Micron "[[Zori#Prime|Zori]]" (TakaraTomy only)

: Part of the first wave of ''[[Transformers: Prime (toyline)#Robots in Disguise (2012)|Prime: Robots in Disguise]]'' toys, Soundwave transforms from a UAV not unlike the {{w|General Atomics MQ-9 Reaper|Predator B drone}} into an angular batlike [[robot mode]]. His transformation includes a spring-loaded head that deploys automatically when his tail and thrust bottle are folded up. His vehicle mode has a [[5 mm post|5mm port]] on the top of its fuselage; the robot also has 5mm sockets passing entirely through his palms. Any of these holes can mount the included Laserbeak, or he can store inside Soundwave's chest in either mode.

: In wave six of the ''Prime'' toyline, Soundwave was put into new packaging, which came with a DVD featuring the ''[[Transformers: Prime (cartoon)|Prime]]'' episode "[[Loose Cannons]]".

: The [[TakaraTomy]] release of Soundwave, part of the second wave of Japanese ''Prime'' product, has considerable differences from the [[Hasbro]] version. He comes with his own [[Arms Micron]], Zori, and cannons with 5mm ports and posts have been added to his wings (on his shoulders in robot mode) in order to accommodate said gimmick. Many of the Hasbro [[paint operation]]s have also been removed and replaced with numerous, small, customer-applied foil [[sticker]]s, including ones for his tiny sculpted kneecaps, which are practically guaranteed to peel off at the sides. In addition, the [[instructions]] for applying the stickers unfortunately contain an error, with the placement of stickers 14 and 15 being swapped around.

:This mold was redecoed into two [[Battle Android Trooper|Stealth B.A.T.s]] which were sold with [[Cobra Commander|Old Snake]] through the [[Transformers Collectors' Club]] as a "Club Crossover" exclusive toy, also available to the G.I. Joe Collectors' Club.

::*''[http://tfu.info/2012/Decepticon/Soundwave/soundwave.htm More information on Hasbro Soundwave at TFU.info]''
::*''[http://higekumatoytoy.blog60.fc2.com/blog-entry-1501.html Arms Micron Soundwave gallery at Alfes's blog]''

{{-}}

====Beast Hunters====
[[File:PrimeBHtoy-Soundwave.jpg|thumb|upright=1.66|Yeah, being lost in the wilderness for a couple of months will do that to you.]]
*'''Soundwave''' (Deluxe Class, 2013)
**''Series / Number'': '''2 / 002'''
**''Accessories'': [[Ravage (WFC)#Beast Hunters|Ravage]], Talon Grapple Cannon
: Part of the first wave of ''[[Transformers: Prime (toyline)|Beast Hunters]]'' Deluxe Class toys, Soundwave is a redeco and extensive [[retool]] of the ''Robots in Disguise'' Soundwave mold, and transforms into a spiky aerial drone with a massive wingspan and three tail-fins. Aside from the usual peg-holes on his fuselage and palms, his wings have been retooled with two new peg-holes, with one on each wing. Instead of Laserbeak, Soundwave features a new partner in the form of Ravage, who is a robotic jaguar that transforms into a thing that fits into Soundwave's chest.

:Soundwave also comes with the "[[Talon Grapple Cannon]]", a spring-loaded launcher that fires a [[missile]] with an opening "claw" at the end, with the missile and launcher being tied together with a length of string. The launcher itself features an additional peg on each side, and its main peg is sculpted to be able to fit in the specially-shaped socket on his chest, allowing the cannon to mount on his vehicle mode underside when Ravage is removed.

:His instructions include the [[Tales of the Beast Hunters Chapter 2|second chapter]] of the ''[[Tales of the Beast Hunters]]'' series.

:This toy also served as the basis of the non-toy ''Beast Wars: Uprising'' incarnation of [[Botanica (BM)#Beast Wars: Uprising|Botanica]].

::*''[http://tfu.info/2013/Decepticon/Soundwave/soundwave.htm More information on ''Beast Hunters'' Soundwave at TFU.info]''
{{-}}

====Cyberverse====
[[File:BHtoy Cyberverse Soundwave.jpg|thumb|upright=1.66|Now let's see [[Laserbeak (WFC)#Beast Hunters|Laserbeak]] pop out of ''this'' guy's chest.]]
*'''Soundwave''' (Legion Class, 2013)
**''Series / Number'': '''3 / 005'''
**''Accessories'': Sonic Saw

: Part of the second wave of ''Prime: Beast Hunters'' [[Cyberverse (toyline)#Series 3|Series 3 Cyberverse]] Legion Class toys, Soundwave is a smaller-scale toy. He comes with a "Sonic Saw" rifle with a chainsaw bayonet, and the weapon features four [[C joint|3mm posts]] and two ports, allowing it to peg onto any of the ports on Soundwave's hands, forearms/wings, and back/fuselage. This weapon, in varying colors, was also used by [[Hun-Gurrr (Prime)|Hun-Gurrr]], [[Smokescreen (Prime)#Cyberverse|Smokescreen]], and the [[Vehicon (Prime)#CyberverseAir|Air Vehicon]]. A [[Variant|running change]] gave his face a slightly darker, more glossy paint job. Soundwave was later redecoed as ''The Last Knight'' [[Ravenspar]].

: In 2017, this Soundwave also saw release as a one of the 3 random free Legion Class gifts for the Walmart exclusive Blu-Ray release of the [[Transformers (film)|four]] [[Transformers: Revenge of the Fallen (film)|live]]-[[Transformers: Dark of the Moon (film)|action]] [[Transformers: Age of Extinction (film)|movies]].

::*''[http://tfu.info/2013/Decepticon/CybLegSoundwave/soundwave.htm More information on Cyberverse Soundwave at TFU.info]''

{{-}}{{anchor|EZ}}
*'''Soundwave''' (EZ Collection, 2013-[[October 26|10-26]])
**''ID number'': '''EG-09'''
**''Accessories'': Sonic Saw

: Part of the second wave of TakaraTomy's ''[[EZ Collection#Transformers: EZ Collection|EZ Collection]]'' single packed figures, Soundwave is a minimal redeco of Hasbro's Legion Class Soundwave figure, using an ever-so-slightly lighter shade of metallic blue for the base plastic color, while the black paint operations on the abdomen and knees get changed to metallic gray. The paint mask is mostly identical, with the only exception being the head, which this version paints a show-accurate blue.<ref name="cvezcomp">[http://ofensau.wordpress.com/2014/06/04/beast-hunters-cyberverse-legion-class-soundwave-vs-ez-collection-soundwave/ Beast Hunters Cyberverse Legion Class Soundwave vs. EZ Collection Soundwave]</ref>

===Go!===
[[File:TF-GO-G18-Hunter-Soundwave.jpg|upright=1.66|thumb|Megatron's optics were quickly poked out.]]
*'''Hunter Soundwave''' (2013-[[April 27|04-27]])
**''Japanese ID number:'' '''G18'''
**''Accessories'': [[Ravage (WFC)#Go!|Ravage]], "Capture Anchor" weapon

: Part of the first wave [[TakaraTomy]] ''[[Triple Combination: Transformers Go! (toyline)|Go!]]'' toys, Hunter Soundwave is a redeco of the ''Beast Hunters'' Deluxe Class Soundwave toy, featuring a different blue, white, and black color scheme with a red faceplate. The back of the packaging erroneously depicts the ''Beast Hunters'' version of the toy.
{{-}}

===Robots in Disguise (2015)===
{{note|Virtually every toy in this list has a scannable [[insignia]] sticker on it. For every ''Combiner Force'' toys, scanning the insignia stickers with the [[Transformers: Robots in Disguise (mobile game)|''Robots in Disguise'' mobile game]] gives the player Ultra Sparks and Tickets, which can be spent by giving them to [[Cryostase]] via the main map menu. The badges can only be scanned once per day. }}

====Warrior Class====
[[File:Warrior-soundwave.jpg|right|thumb|upright=1.66|[https://twitter.com/HI_R/status/797139965519876096/ Super Soundwave FUSION!!!]]]
*'''Soundwave''' (Warrior, 2017)
**''Accessories:'' Shoulder cannon

:Part of the ''[[Combiner Force]]'' subline imprint of the ''[[Transformers: Robots in Disguise (2015 toyline)|Robots in Disguise]]'' toyline, Soundwave transforms from chunky robot into a Cybertronian armored truck. His package art shows his head with the addition of a faceplate, for more of a [[Soundwave (G1)|Generation 1 look]]; this design is known to exist as a pretooled alternate head for the toy, thanks to a (thus far) one-off misassembled figure using it. Although this is undocumented, the shoulder cannon can be hidden inside the truck mode by sliding it between Soundwave's thighs and securing it with the hollows of his feet.

:The shoulder cannon has its own swivel joint, allowing it to angle up (but not down), and can be rotated in the socket. It can also be removed and placed in Soundwave's hand, with some difficulty. However, without the shoulder turret in place, Soundwave's upper torso has a tendency to swing forward.

:Scanning the badge on his chest unlocks 8 Ultra Sparks and 2 tickets instead of the character.

{{-}}

====Activator Combiners====
{{anchor|Activator}}
[[File:TF-RID2015-Activator-Combiners-Soundwave.jpg|upright=1.66|thumb]]
*'''Laserbeak & Soundwave''' (Activators, 2017)
**''Accessories:'' [[Laserbeak (WFC)|Laserbeak]]

:Released as part of the third and final wave of [[Transformers: Robots in Disguise (2015 toyline)#Activator Combiners|Activator Combiners]], this Soundwave is a larger-but-simpler-than-Warrior figure that transforms into his SUV mode. Plugging an Activator Mini-Con, such as his pack-in partner Laserbeak (in his Weapon Mode), onto his vehicle-mode roof activates "Throttle Up" mode, flipping out his side doors to reveal hidden missiles.

:Unlike most ''Robots in Disguise'' Soundwave toys, his wheels are molded in black instead of red.

{{-}}

====One-Step Changers====
[[File:TF-RID2015-Combiner-Force-1-step-Soundwave.jpg|upright=1.66|thumb]]
*'''Soundwave''' (1-Step Changer, 2017)
:Released as part of (and the only new toy) in the 12th wave of [[Transformers: Robots in Disguise (2015 toyline)#One-Step Changers|One-Step Changers]], Soundwave transforms from an SUV into a robot in just one step, triggered by flipping up his front vehicle kibble to his back. Soundwave also features 5mm-compatible hands.

:Due to being one of the last ''Robots in Disguise'' figures released, he was never added to the mobile game and thus his insignia is rendered useless and unrecognizable by the app. One-Step Changer Soundwave was later redecoed into ''[[Transformers: Cyberverse (toyline)|Cyberverse]]'' One-Step Changer [[Soundwave (Cyberverse)|Soundwave]].

{{-}}
{{anchor|3Step}}

====3-Step Changers====
{{anchor|3Step}}
[[File:TF-RID2015-Combiner-Force-3-step-Soundwave.jpg|upright=1.66|thumb]]
*'''Soundwave''' (3-Step Changer, 2017)
{{charstubtoys}}
{{-}}

==Merchandise==
===Mashems===
*'''Transformers: Prime''' (2012)
:Available in a 2-pack with Optimus Prime he is a super deformed version of Soundwave and is also made out of a very squishy material.
:Another version of him came in a 6-pack with Optimus Prime, Bumblebee, Bulkhead, Ratchet, and Megatron. He is identical too his previous release.
:He was released in a blind box and has a different head sculpt.
{{-}}

===Kinder Surprise===
*'''Transformers: Prime''' (2014)
:Only available inside a blindpacked chocolate egg as part of Kinder's ''Transformers: Prime'' series, this buildable Soundwave mini-figure consists of a generic "cog" onto which his limbs and armor can be clipped to construct him. He has articulation in his shoulders and thighs.
{{-}}

===Thrilling 30===
*'''Soundwave''' (Collectible Figurine, 2014)
**''Series / Number:'' '''2 / #24'''
**''Accessories:'' Collector's base
:A super-deformed Soundwave was released among the blindpacked [[Thrilling 30#Collectible Figurines|''Thrilling 30'' Collectible Figurines]] by [[Goldie Marketing]]. He comes with a base to help him stand, a collector's card that doubles as a puzzle piece, and a checklist.

*'''Collectible Figurines''' (5-pack, 2014)
**''Series:'' '''2'''
**''Accessories:'' 5 collector's bases
:The same Soundwave figurine was also available in a 5-pack alongside [[Bumblebee (WFC)/toys#Thrilling 30|Bumblebee]], [[Shockwave (WFC)#Thrilling 30|Shockwave]], [[Wheeljack (Prime)#Thrilling 30|Wheeljack]] and an [[Insecticon (WFC)#Thrilling 30|Insecticon]].

{{picsneeded}}
{{-}}

==Notes==
[[File:TfprimeSoundwavePredator.jpg|thumb|But can he replay footage of "[[Operation: Firestorm]]"?]]
[[File:VectorSigmaBotBuilderSoundwave.jpg|thumb|Deep Desert Soundwave.]]
*In ''War for Cybertron'', Soundwave transforms into a Cybertronian truck during gameplay, and his toy does the same, having only one [[alternate mode]]. However, the game also features a Cybertronian boombox mode, seen during a cutscene and the credits (in addition to a commercial for the Shockwave pre-order bonus), which the toy can approximate with some fiddling. In a ''Fall of Cybertron'' easter egg, he also briefly adopts a Cybertronian lamp post, in homage to [[More than Meets the Eye, Part 1|the first episode of the Generation 1 cartoon]].
*Despite his toy and concept art appearance, Soundwave has a [[Soundwave (G1)/toys#Generation 1|yellow]] visor in the War for Cybertron game. This was changed to red for the Fall of Cybertron sequel (perhaps displaying, in-universe, his furthered dedication to the Decepticon cause?).
*According to the [[Transformers Hall of Fame]] biography, Soundwave [[Perceptor (Animated)|deleted his emotions to process information more quickly]], and is susceptible to [[Cyber Missions 1|too many sonic booms]].
*[[Duane Capizzi]] said Soundwave can speak, but just chooses not to for his many appearances in ''Prime'' and his ''Robots in Disguise'' debut. The decision was to contrast Soundwave with the overly talkative Starscream,<ref>[http://www.tfw2005.com/transformers-news/transformers-prime-39/bonus-q--a-with-transformers-prime-creators---answered-171430/ TFW2005 Q&A January 2011]</ref> and at [[BotCon 2011]], the staff compared Soundwave to [[Boba Fett]]. Instead, he records what he overhears and replays it with a mechanical echo that is very similar to the echo of his G1 counterpart. <s>Sorry, [[Frank Welker|Frank]], only [[Megatron (WFC)|one character]] for now...</s> But when he ''does'' talk in "Minus One", he sounds a lot like Frank Welker. Surprisingly, Soundwave drops his vow of silence altogether in his later appearances in the "[[Combiner Force]]" portion of ''Robots in Disguise''.
*Soundwave's prehensile tentacles are reminiscent of [[Soundwave (ROTF)|another Soundwave]], although they are significantly less naughty.
*Soundwave's body parts are available to use in the Hub website's [[Vector Sigma Bot Builder]] online game. Normally, you cannot configure a generic 'bot using all Soundwave parts, but you can see what one would look like at right through the magic of Photoshop.
*The manner in which Soundwave deploys Laserbeak in ''Transformers: Prime'' is similar to that the [[Breastforce]] from ''Transformers: Victory''.
*In one of the rare noticeable instances of physical change within the "Aligned" continuity family, Soundwave's appearance in ''Combiner Force'' is heavily influenced by his ''War for Cybertron'' body, though he retains his head design from ''Prime''.

===Arms Up Modes===
In the Japanese ''Prime'' toyline, Soundwave has named powered-up modes when given various [[Arms Micron]]s in certain configurations:

*'''Night Attack Mode''' (ナイトアタックモード ''Naito Atakku Mōdo'')
**''Arms Microns'': Balo, Jida, Zori
: In this mode, shown on his box-back photo, Soundwave uses the two-Micron weapon [[Spike Hammer Rod]], while [[Jida]] in "Defense Shield" mode hangs on his left shoulder. What exactly makes all this ideal for nighttime attacks is anyone's guess.

*'''Jet Mode''' (ジェットモード ''Jetto Mōdo'')
**''Arms Microns'': Gora (x2), Zori
: Meant simply for flying in fast and blowing crap up, this heavily modified version of Soundwave requires some real work. Because of all the recycled non-''Transformers'' parts in this mode, TakaraTomy designer [[Takashi Nakase]] has nicknamed this version "Recycle Mode". Two jet thruster/fuel tanks are created using bottles from a Japanese "common yogurt drink" and a pair of [[Gora]]s painted up silver, with snipped Arms Micron sprues added on for detail. Soundwave also carries a large weapon made from Zori, a plastic fork, and more sprues. Yes, a plastic fork. You read that correctly.
: There is also a vehicle mode configuration for this Arms Up Mode, with the massive turbines on the end of Soundwave's wings and the weapon on top of the main body. The whole shebang can be seen [http://youtu.be/QJUMhgggH-Q in this TakaraTomy developer video on YouTube].

===Foreign names===
*''Japanese:'' '''Soundwave''' (サウンドウェーブ ''Saundowēbu''), '''Soundblaster''' (サウンドブラスター ''Saundoburasutā'')
*''Mandarin:'' '''Shēngbō''' (Taiwan, 聲波; China, 声波, "Soundwave")
*''Russian:'' '''Barkhan''' (Бархан, "Dune")

==References==
<references/>

[[Category:Council members]]
[[Category:Cyberverse]]
[[Category:Fall of Cybertron Decepticons]]
[[Category:Generations]]
[[Category:Go! Decepticons]]
[[Category:Gladiators]]
[[Category:Hall of Fame characters]]
[[Category:Prime Decepticons]]
[[Category:Robots in Disguise (2015) Decepticons]]
[[Category:Spies]]
[[Category:Surveillance specialists]]
[[Category:War for Cybertron Decepticons]]

Clockwork VFX

2020-01-28T03:06:00Z

DestroyerOfAglets: Bulking out the page with info from their website; also changed 'British Based' to "Dubai Based", since that's what I found on their contact page. I'm new at this, tryin' to help out, so tell me if I made any mistakes, ok?

'''Clockwork VFX''' is a Dubai-based visual design and animation studio specializing in commercial and corporate projects. Their most notable clients include [[General Motors]], Kellogg and, of course, [[Hasbro]] (for numerous [[Star Wars]] toys).

They're responsible for the [[commercial]]s revolving around the [[Kre-O]] toy line, as well as several for the ''[[Transformers: Prime (toyline)|Transformers: Prime]]'' toys. According to the Ethos page on their website, they "encourage transformation" and are excited to spread the "spark" of enthusiasm and tenacity to others. According to their portfolio, they very much enjoyed creating the advertisements for both the Transformers: Prime toyline and the Kre-O toyline.

{{quote|Transformers is back and oh boy were we excited to be a part of the Bayhem in a teeny tiny way! Our mission: to introduce Hasbro’s Transformer range of KreO building blocks. In 3 weeks and with no thought to their own personal safety, Team Clockwork launched headlong into creating 5 robots, their variations and a kick ass desert environment. The fighting, the transforming, the shooting, the dust, the explosions … all crammed into 15 action packed shots. We could do this alllllll day, every day! |Clockwork VFX on the Kre-O Transformers commercial|}}

== External Links ==

* [http://www.clockworkvfx.com/live/ Clockwork's homepage]

[[Category:Animation companies]]

Commercial

2020-01-28T02:47:16Z

DestroyerOfAglets: /* 2014 */

{{disambig2|TV advertisements|the bits between the show and the ads|Commercial bumper}}
{{suite}}
{{-}}
[[File:Targetmasters.jpg|upright=2.2|thumb|And watch the cartoon, too! It's not nearly this pretty, but it gives you time to blink.]]
Despite the existence of comics, cartoons, and other media intended to advertise [[Toy|Transformers toys]], Hasbro has routinely commissioned standard [[television]] '''commercials''' to promote their current toy lines. These commercials typically use a combination of animation and live-action film featuring the characters/toys in question.

During the Generation 1 days, animation used in the commercials consisted largely of newly commissioned pieces that told a story. Since then, nearly all animation featured in ''Transformers'' commercials can be classified as either re-used excerpts from the current cartoon or short animations used to merely introduce the ad. Live-action toy segments have stayed mostly the same, with most US and international ads showing kids (or a pair of hands) transforming the toys. Japanese ads, by contrast, have shown a much larger preference for stop-motion toy segments.

As the goal of any advertising is to influence the viewer into buying the advertised product,''Transformers'' commercials have naturally played a large part in the perception of the [[Transformers brand]]. The narration of [[Victor Caroli]], along with the animation, enabled Generation 1 commercials to create the idea of a Transformers world with many stories to be told. The ''Beast Wars'' ad campaign created a similar feel of a whole world waiting to be explored but this time with organic beasts. This recurring theme of a huge world of stories has captivated many a Transformers fan and is largely responsible for the brand's rabid [[fandom]]. More recently, the massive ad campaigns for the [[live-action film series]] and associated merchandise has kept the Transformers brand in the eye of the public, and made the films feel like the blockbuster events they were intended to be.

==Generation 1==
{{main|Commercial/Generation 1}}

==Generation 2==
{{main|Commercial/Generation 2}}

==Beast Wars==
{{main|Commercial/Beast Wars}}

==Beast Machines==
===1999===
* '''Evolution Revolution sneak peek''' [https://www.youtube.com/watch?v=4qIkfT81hOA&t=7m04s]
: ''Animation:'' [[Cheetor (BW)|Cheetor]] and [[Rattrap (BW)|Rattrap]] emerging from the light of the [[Oracle (BM)|Oracle]].
: ''Narration:'' [[Jess Harnell]]
: ''Coming this fall...to Fox Kids...Beast Machines. Don't miss an exclusive first look. Today during the premiere of Digimon.''

[[File:Evolution Revolution.jpg|upright=1.1|thumb|It's a conversion re-version.]]
* '''[[Evolution Revolution]]''' [http://www.youtube.com/watch?v=vUH4qfS1xRc]
: ''Animation:'' Excerpts from [[The Reformatting]] and [[Master of the House]].
: ''Narration:'' ''Coming this fall to Fox Kids!'' at the very end by Jess Harnell
: ''It's a transformation revelation! It's Beast Machines.''
:* '''Evolution Revolution''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=9m34s] - An edited down version of the previous ad.

* '''Series premiere promo''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s]
: ''Animation:'' Excerpts from [[The Reformatting]] and [[Master of the House]].
: ''Narration:'' [[Neil Ross]]
: ''It's an all new show for a renegade group of Beast Machines.''
<table border="1" style="margin-left: 2em">
<tr><th>Version</th><th>Length</th><th>Link</th></tr>
<tr><td>Premiering Sat. Sept. 18th 10:00am</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 11:00am</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=11m09s</td></tr>
<tr><td>Station</td><td>0:30 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=11m41s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 10:00am</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m11s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 11:00am</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m36s</td></tr>
<tr><td>Station</td><td>0:20 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m55s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 10:00am</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m18s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 11:00am</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m30s</td></tr>
<tr><td>Station</td><td>0:10 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m42s</td></tr>
</table>

* '''Season One promo''' [http://www.youtube.com/watch?v=3Wj8B6ZAh9s]
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' Tom Kane
: ''An ape, a cat, a spider, a bat and a rat. Go wild with Beast Machines.''

[[File:MasterTheBeastCommerical.jpg|upright=1.1|thumb|Hey look, they put the [[Void]] in the poster!]]
* '''Master the Beast Sweepstakes''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m55s]
: ''Animation:'' Excerpts of [[Blackarachnia (BW)|Blackarachnia]] transforming, [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] turning his head, Optimus Primal landing in [[beast mode]], Megatron glaring, the Maximals together, Optimus Primal at the Oracle, Cheetor turning his head, Blackarachnia opening her eyes, Optimus Primal transforming, Rattrap in beast mode.
: ''Narration:'' Unknown
: ''Notes:'' This was an ad for the [[Master the Beast]] sweepstakes contest.
: ''Does changing into Beast Machines sound cool to you?''

* '''YTV promo''' [http://movies.tfarchive.com/movies/Beast_Machines/Beast_Machines_Commercial2.mpg]
: ''Animation:'' Excerpts of the Optimal/Transmetal 2 and Beast Machines versions of Optimus Primal, Blackarachnia and [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]] from the respective series.
: ''Narration:'' Edward Glen
: ''Notes:'' Each characters' ''Beast Wars'' Season 3 form is followed by their ''Beast Machines'' form accompanied by the narrator describing the changes as though he's narrating a fashion show.

[[File:Jetstorm and Primal Commercial.jpg|upright=1.1|thumb|That kid in the back? Way too excited.]]
* '''Deluxe Jetstorm and Optimus Primal''' [http://www.youtube.com/watch?v=9qIVLD-NelA&t=13m59s]

: ''Animation:'' Cartoon excerpts showing [[Jetstorm (BM)|Jetstorm]] firing at Optimus Primal and Optimus Primal jumping down from somewhere.
: ''Narration:'' [[SUNDAY SUNDAY SUNDAY!!!]]
: ''Toy segment:'' Two boys at school fight in the only honorable way — by badly transforming Optimus Primal and Jetstorm.
: "Three o'clock at the flag pole." "I'll BE there!"
:* '''Deluxe Jetstorm and Optimus Primal''' [http://www.youtube.com/watch?v=csjzeY8vXqA] - Edited down from the previous commercial.

* '''Supreme Cheetor''' [http://www.youtube.com/watch?v=0BEoOHppwAU&t=5m39s]

: ''Animation:'' Two excerpts featuring [[Cheetor (BW)|Cheetor]] transforming.
: ''Narration:'' None, apart from "New Beast Machines Electronic Cheetor Supreme sold separately" by the Cheetor Kid.
: ''Toy segment:'' Two kids face off in a gymnasium, surrounded by cheering friends. Megatron Kid makes threats to the other kid, who whips out Supreme Cheetor. Megatron Kid congratulates Cheetor Kid after losing their match.
: ''The challenge is in the change!''

* '''Nightscream and Ultra Jetstorm''' [http://www.youtube.com/watch?v=gs_268NcQew] [[File:BM Ultras Commercial.jpg|upright=1.1|thumb|"Nightscream likes EXTRA ketchup on his fries!" (Actual dialog)]]

: ''Animation:'' Excerpts of Jetstorm and [[Nightscream (BM)|Nightscream]] transforming.
: ''Narration:'' None, apart from "New Beast Machines Electronic Jetstorm and Electronic Nightscream sold separately" by Jetstorm Kid.
: ''Toy segment:'' Two kids ordering food are informed by the lady behind the counter that there is only one order of fries left, so they decide to fight it out with their Transformers. The "bad" kid grabs Ultra Jetstorm and shows it off for viewers' benefit, while the "good" kid transforms his Ultra Nightscream and shoots Jetty with his disk launcher. Nightscream Kid wins and tells Jetstorm Kid that "Nightscream likes EXTRA ketchup on his fries!" Jetstorm Kid warns him not to push it.
: "You're grounded Jetlag!"

* '''End of the Line promo''' [http://www.youtube.com/watch?v=ykgTS7btJPk]
: ''Animation:'' Excerpts from [[End of the Line]].
: ''Narration:'' Jonathan David Cook
: ''Notes:'' This spot aired several times throughout the morning of ''End of the Line's'' initial airing.
: ''This morning, all sides have the key to...'' "Worldwide armageddon!" "Doomsday." ''But who will be the first to turn it?''

===2000===
* '''Season Two promo''' [http://www.youtube.com/watch?v=3ibydIv9aeU]
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' [[Maurice LaMarche]] (?) and various local announcers.
: ''Maximize your mornings for an all new season of Beast Machines!''

* '''YTV promo 2''' [http://www.youtube.com/watch?v=qwGkNh2EM08]
: ''Animation:'' An excerpt from [[Endgame Pt. III: Seeds of the Future]] as normal, then reversed in a loop.
: ''Narration:'' Edward Glen (as Optimus Primal) in an intentionally doofy voice dub featuring any other voice removed and the original sound effects replaced with more comedic ones.
: A bewildered Optimus Primal finds himself falling and then grabs onto some molding on the side of a building. The molding gives way and he falls down the side of the building. He mistakes the sparks created by his scraping fingernails as something shooting from his fingers. He finally catches another piece of molding as Megatron (in his Optimal Optimus body) strafes him. As he tries to explain that he's not [[King Kong]], the scene reverses itself and he finds himself stuck in some sort of time loop.
: ''Notes:'' This ad doesn't mention anything about the series finale from which the animation is taken. In fact, this seems to be just a regular old promo for the show. Assuming this aired before [[Endgame Pt. II: When Legends Fall]], anyone eagle-eyed enough to spot Optimal Optimus' jetmode would've caught a hefty spoiler.

==Animorphs==
[[File:AnimorphsCommercial.jpg|upright=1.1|thumb|"ИƎI<font style="font-size:105%">⅃</font>A?"]]
===1999===
'''Animorphs''' [http://www.youtube.com/watch?v=ty0k87cP5z8&t=0m35s] (15 second) / [http://www.youtube.com/watch?v=3Boqg792QOk] (30 second)
: ''Narration:'' Unknown (possibly [[Shawn Ashmore]]).
: ''Notes:'' A brief explanation of the ''[[Animorphs]]'' story, with one of the characters saying "Animorphs, Transformers!" Features [[Jake (Animorphs)|Jake]], [[Tobias]], [[Size class|Mega class]] [[Aximili-Esgarrouth-Isthill|Ax]], [[Size class|Mega class]] [[Visser Three]] and [[Rachel]]. Some footage from the ''Animorphs'' TV series is seen, and an instrumental version of the series' theme plays underneath. The synthesized "Transformers!" digital voice (as with the concurrent ''Beast Wars'' ads, apparently taken from older ''Generation 1'' ads) plays at the end.
: ''The alien invasion has begun. Animorphs, Transformers!''
{{-}}

==Robots in Disguise (2001)==
===2001===
* '''Series premiere promo''' [http://www.youtube.com/watch?v=4qIkfT81hOA]
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' [[Koji Onishi]] ([[Jason Spisak]]), [[Optimus Prime (RID)|Optimus Prime]] ([[Neil Kaplan]]) and various other Autobots as a group, "ONLY on [[Fox Kids]]".
: ''Strap in, because this ride's about to...'' "Transform." "Transform!" ''Transform!''

* '''Series premiere promo #2''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=0m30s]
: ''Animation:'' Excerpts from [[Battle Protocol!]]
: ''Narration:'' ONLY on Fox Kids
: ''They came to destroy earth. NOW, the only ones strong enough to take them on, are hiding right, under, your...HOOD!''

[[File:Omega Prime Commercial.jpg|upright=1.1|thumb|Neither golden retriever, nor lawn mower, nor white picket fence, nor bright of day, shall stay these kids from the swift completion of their appointed Prime.]]
*'''Optimus Prime''' and '''Ultra Magnus''' [http://www.ridforever.info/Video/commercials-toys/HASBRO_COMMERCIAL_OMEGA_2_.MPEG]

: ''Animation:'' [[Megatron (RID)|Megatron]] transforms, and Optimus Prime finds himself surrounded by the [[Predacon (RID)|Predacons]].
: ''Narration:'' [[Steve Blum]]
: ''Toy segment:'' Two kids who live next door to each other grab their respective Autobot Super figures and run into each other at full speed; as soon as they touch, they combine!
: ''Notes:'' One of the kids had a poster for the 1986 animated movie in his room. The whole commercial has a dubbed over feel, as Megatron and Optimus Prime sound nothing like the voices used for the show (presumably because casting had not yet been done) and the sound quality of the narration seems below that of the rest of the commercial.
:*'''Optimus Prime''' and '''Ultra Magnus''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=0m50s] - Same as previous commercial, but Neil Kaplan voices Optimus Prime and the narration is the actor used for the rest of the ''Robots in Disguise'' commercials. Also, the background music doesn't stop while the kids shout to each other from their windows.

[[File:Megatron Sky-Byte and Autobot Cars Commercial.jpg|upright=1.1|thumb|Nope, still not fearsome or impressive.]]
*'''Megatron''', '''Sky-Byte''' and '''[[Autobot Brothers|Deluxe Cars]]''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m20s]

: ''Animation:'' CGI Optimus Prime transforms from truck to super-mode; Cartoon excerpts of Megatron (with [[Daniel Riordan|correct voice]]) talking, Optimus transforming, and [[Sky-Byte (RID)|Sky-Byte]] taking a chunk out of the rear of a moving vehicle.
: ''Narration:'' Steve Blum
: ''Toy segment:'' Kids yell the names of the toys while showing them off or transforming them. They do this in what appears to be a poorly lit basement of some sort.
: ''Notes:'' "Prowl" just does not sound fearsome or impressive no matter how much you growl when you yell it.

[[File:TeamBulletTrainAndGalvatronCommercial.jpg|upright=1.1|thumb|Hey, show us your Lark pack!]]
* '''Team Bullet Train and Galvatron''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m18s]

: ''Animation:'' Cartoon excerpts - [[Team Bullet Train]] finishes forming [[Rail Racer (RID)|Rail Racer]]; [[Megatron (RID)|Galvatron]] says "Foolish Autobots! Bring it on!".
: ''Narration:'' Steve Blum
: ''Toy segment:'' Two kids play with the bullet trains aboard a subway car.
:* '''Team Bullet Train and Galvatron''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m48s] - Edited from the previous commercial.

* '''[[Landfill (RID)|Landfill]] and [[Ruination (RID)|Ruination]]'''

: ''Animation:''
: ''Narration:''
: ''Toy segment:''

* '''Shift, Shape, & Save'''
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' Koji Onishi (Jason Spisak), Optimus Prime (Neil Kaplan), various other Autobots as a group, and John Garry.
: ''Notes:'' This commercial was aired in various lengths with various end tags. Version names below are confirmed, except where noted.
<table border="1" style="margin-left: 2em">
<tr><th>Version</th><th>Length</th><th>Link</th></tr>
<tr><td>All New Saturday 8E/7C&P</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m35s</td></tr>
<tr><td>Mon-Fri Afternoons & Saturday Mornings</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=2m09s</td></tr>
<tr><td>Station</td><td>0:30 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=2m41s</td></tr>
<tr><td>All New Saturday 8E/7C&P</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=3m14s</td></tr>
<tr><td>Mon-Fri Afternoons & Saturday Mornings</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=3m36s</td></tr>
<tr><td>Station</td><td>0:20 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m00s</td></tr>
<tr><td>Coming Up (unconfirmed)</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=dN4yssbZv5A</td></tr>
<tr><td>All New Saturday 8E/7C&P</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m23s</td></tr>
<tr><td>Mon-Fri Afternoons & Saturday Mornings</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m35s</td></tr>
<tr><td>Station</td><td>0:10 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m49s</td></tr>
<tr><td>Coming Up (unconfirmed)</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=PWnayVCMUC0</td></tr>
</table>

* '''Cartoon promo''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=5m47s]
: ''Animation:'' Excerpts of Optimus Prime, Ultra Magnus, [[Scourge (RID)|Scourge]], Galvatron and the [[Commando (RID)|Commandos]].
: ''Narration:'' Koji Onishi (Jason Spisak).
: ''Sit down, hold on and hush up, because in the battle for Earth, you're either gonna lead, follow, or get out of the way!'' "Tremble with fear, I AM GALVATRON!" "You're goin' down, down, down, down." "Transform!" ''Catch an all-new episode of Transformers: Robots in Disguise, next Saturday morning only on Fox Kids!''
: * '''Cartoon promo''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m08s] - Edited down from the previous version.

* '''Cartoon promo 2''' [http://www.youtube.com/watch?v=pkCmDrNmGpY&t=12m19s]
: ''Animation:'' Many of the same excerpts used in "Shift, Shape, & Save".
: ''Narration:'' [[Don LaFontaine]]
: ''This summer, Fox Kids will transform your TV into a blockbuster action machine. Transformers. Today after Digimon, on Fox Kids.''

* '''Cartoon promo 3''' [http://www.youtube.com/watch?v=ewNb3osmAJY]
: ''Animation:'' Many of the same excerpts used in "Shift, Shape, & Save" along with excerpts of [[Fortress Maximus (RID)|Fortress Maximus]] and "Super" [[Side Burn (RID)|Side Burn]].
: ''Narration:'' Alternating unknown male and female announcers.
: [Weight:] Male: ''"Fifteen tons."'' Female:''"All muscle."'' [A.I.:] ''"Artificial intelligence."'' ''"It's real."'' [Engine:] ''"One hundred thousand horse power."'' ''"Real dominance."'' [Fuel:] ''"The Matrix powers."'' ''"High octane."'' [Speed:] ''"From zero to action."'' ''"In a flash."'' [Mission:] ''"To save Earth."'' ''"No surrender."''

==Go-Bots==
===2002===
[[File:Go Go Go Bots Commercial.jpg|upright=1.1|thumb|Now if the guy had found a way to turn the "each sold separately" disclaimer into a rap too...]]
*'''[[Transformers: Go-Bots (franchise)|Transformers: Go-Bots]]''' [http://www.youtube.com/watch?v=GBmvKjRvUbU]

: ''Animation:'' Cartoon excerpt of [[Aero-Bot]] transforming while [[Beast-Bot]] and [[Speed-Bot]] look on.
: ''Narration:'' [[Rap Guy]]
: ''Toy segment:'' The toys turn around on invisible turntables and transform.
: ''Notes:'' The rap is back! This commercial marks the brief return of rap in Transformers commercials.
: ''Aero-Bot, Beast-Bot, and Speed-Bot go! They only change, when you say so!''
:* '''Transformers: Go-Bots''' [http://adland.tv/commercials/hasbro-playskool-transformers-go-bots-2003-015-usa] - Edited down version of the previous commercial.

===2003===
*'''[[Hauler-Bot]]''' [http://www.youtube.com/watch?v=Qjt1bbhIUYI]

: ''Animation:'' Hauler-Bot departs a distant planet, then lands on Earth.
: ''Narration:'' [[Rap Guy]]
: ''Toy segment:'' Two boys playing with the Hauler-Bot components in front of green-screened techno-ish backgrounds of varying colors.
:''Sent to Earth from a world far away, Hauler-Bot Go-Bot saves the day!''

==Armada==
===2002===

[[File:First Armada Toy Commercial.jpg|upright=1.1|thumb|But when I looked behind me, I only saw... uh... nine sets of footprints?]]
* '''[[Mini-Con]]s, [[Red Alert (Armada)|Red Alert]], [[Starscream (Armada)|Starscream]], Megatron''' [http://www.youtube.com/watch?v=O4b34MifYuw]

: ''Animation:'' From a sand background, CGI [[Sonar (Armada)|Sonar]] emerges from a [[Mini-Con storage panel]]. Sped-up cartoon footage of [[Megatron (Armada)/Cartoon continuity|Megatron]] transforming.
: ''Narration:'' [[Even Keel]]
: ''Toy segment:'' Kids play with the toys in a sandy environment with a sunset background. ''Woo woo woo woo.'' "Swindle. Starscream. Missiles away. Powerlink Mini-Cons for maximum firepower!"
: ''Kidmation:'' Terrifyingly large-mouthed kids hold the toys and mouth "robots in disguise" while the camera bobs drunkenly.
: ''Newww Transformers: Armada. With powerlinking Mini-Con '''warriors!'''''

* '''Megatron and Optimus Prime''' [http://www.youtube.com/watch?v=3L5LGd3l6n0]

: ''Animation:'' From a watery background, CGI [[Grindor (Armada)|Grindor]] emerges from a storage panel. Cartoon excerpt: [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] stock footage.
: ''Narration:'' Even Keel
: ''Toy segment:'' Kids play with the toys in a sand-laden diorama environment. That ''can't'' be good for Prime's electronic innards.
: ''Kidmation:'' The large-mouthed kids again, with different toys.

[[File:Armada Supercon commercial.jpg|upright=1.1|thumb|[[David Willis|Walky's]] dream job.]]
* '''[[Laserbeak (Armada)|Laserbeak]], Hot Shot, Demolishor''' [http://www.youtube.com/watch?v=tWMvc3rWfk0]

: ''Narration:'' Even Keel
: ''Animation:'' From an ice background, CGI [[Jolt (Armada)|Jolt]] emerges from a storage panel. Cartoon excerpts: [[Hot Shot (Armada)|Hot Shot]] stock footage; [[Demolishor (Armada)|Demolishor]] and [[Cyclonus (Armada)|Cyclonus]] running and firing.
: ''Toy segment:'' Kids play with the toys in a snowy diorama environment.
: ''Kidmation:'' The large-mouthed kids yet again, with different toys.
:* '''Laserbeak, Hot Shot, Demolishor''' [http://www.youtube.com/watch?v=3BXd6S3c_F4] - Edited down from previous commercial.

* '''Series premiere promo''' [http://www.youtube.com/watch?v=HPMEyvRI63E]

: ''Animation:'' Various excerpts from the first three episodes of ''Armada''.
: ''Narration:'' [[Peter Cullen]]
: ''Notes:'' ''Armada's'' first three episodes were combined into a mini-movie for its premiere on [[Toonami]]. This ad was kind of a big deal to fans as it was the first time Peter Cullen had done any work related to Transformers in thirteen years, dating back to the [[Action Master]] ads.
: ''Transformers: Armada. Friday at 4. Much more than meets the eye.''
:* '''Series premiere promo''' [http://www.youtube.com/watch?v=usvMNiU1qg0] - An edited down version of the previous commercial.

* '''''Armada'' marathon''' [http://www.youtube.com/watch?v=6ogcXC0zzdk]

: ''Animation:'' Various cartoon excerpts, plus a brief CGI scene of TOM 2.0.
: ''Narration:'' TOM 2.0 ([[Steve Blum]])
: ''Everyone loves transforming robots, but sometimes twenty-two minutes isn't enough. We're here for ya.''

===2003===
[[File:Jetfire Galvatron Optimus Scavenger Commercial .jpg|upright=1.1|thumb|The Decepticon menace.]]
* '''Galvatron, Scavenger, Jetfire, Optimus Prime''' [http://www.youtube.com/watch?v=usvMNiU1qg0]

: ''Narration:'' Even Keel
: ''Animation:'' Cartoon [[stock footage]] of Optimus Prime
: ''Toy segment:'' In what looks like a {{w|Santiago Calatrava}} building, [[Scavenger (Armada)|Scavenger]] takes on [[Megatron (Armada)/toys|Galvatron]]; [[Jetfire (Armada)|Jetfire]] and Prime [[Powerlinx|combine]] to counterattack.
: ''Kidmation:'' Two kids stand with their toys, back-to-back as if to make a final stand, while mouthing along with "robots in disguise!"

* '''[[Blurr (Armada)|Blurr]], [[Sideways (Armada)|Sideways]], [[Thrust (Armada)|Thrust]], [[Side Swipe (Armada)|Side Swipe]]''' [http://www.youtube.com/watch?v=G0gxqH7cXJY]

: ''Narration:'' Even Keel
: ''Toy segment:'' Kids play with the toys in some kind of modernist corporate office setting.
: ''Kidmation:'' Back-to-back for the final stand again, this time against the corporate office's windows.
: ''Another battle for ultimate control!'' "Blurr attacks!" ''And Sideways betrays.''
: ''Notes:'' This commercial revealed Sideways to be a traitor long before the TV series did, spoiling the surprise for many fans.

*'''[[Overload (Armada)|Overload]], [[Optimus Prime (Armada)|Powerlinx Optimus Prime]], [[Tidal Wave (Armada)|Tidal Wave]], [[Megatron (Armada)|Galvatron]]'''[https://www.youtube.com/watch?v=DhQGeL0tRvA]

: ''Animation:'' Cartoon [[stock footage]] of Optimus Prime combined with Overload and Megatron combining with Tidal Wave.
: ''Narration:'' Even Keel
: ''Toy segment:'' Kids play with the toys near a public water fountain.

[[File:Unicron Commercial.jpg|upright=1.1|thumb|Johnny didn't do so well on his science project this year.]]
* '''Unicron''' [http://www.youtube.com/watch?v=ooWCY1BubSg]

: ''Animation:'' Excerpt from ''[[The Transformers: The Movie]]'' of [[Unicron]] slamming his hand down on [[Cybertron (planet)|Cybertron]]'s surface, accompanied by a newly recorded voice-over proclaiming "The universe is mine!". Also has an excerpt of Optimus Prime stock footage with Optimus telling Unicron to "fight someone your own size."
: ''Narration:'' Even Keel
: ''Toy segment:'' A kid plays with the toys, first in front of a projected space background, then in something resembling an empty warehouse.
: "Obviously, Optimus Prime, that would not be you!"
:* '''Unicron''' [http://adland.tv/commercials/transformers-armada-unicron-battles-devours-entire-worlds-2003-015] — Edited down from the previous commercial.

===2004===
* '''[[Transformers (PS2)|PlayStation 2 Armada game]] commercial''' [http://www.youtube.com/watch?v=tWQVSAZTS-E]

: Starscream: "There's no ''escape''. Soundtrack is "Wishbone" by the band [[Dropbox]], who are actually shown rocking out between excerpts of game footage.
: ''The ultimate conflict begins.''

* '''PlayStation 2 Armada game trailer 1''' [http://www.gametrailers.com/video/trailer-1-transformers/4086]
: Idyllic scenes of nature on earth are followed by scenes of the Decepticon army mobilizing with an epic choral tune playing the background. The mood shifts as scenes of the Autobots taking action are accompanied by a rock version of the Generation 1 [[theme song|theme]].
: ''Notes:'' The "Transformers, robots in disguise" clip used in the rock rendition of the theme seems to be taken from the original G1 Season 1 theme song. This trailer is composed mostly of actual gameplay footage with a smattering of cut scene footage thrown in.
: ''Earth is not going to war. War is coming to Earth.''

* '''PlayStation 2 Armada game trailer 2''' [http://www.gametrailers.com/video/trailer-2-transformers/4087]
: Scenes of nature are followed by the Decpticons' arrival and subsequent battles with the Autobots.
: ''The ultimate conflict begins.''

==Energon==
===2004===
[[File:Energon Optimus and Scorponok Commercial.jpg|upright=1.1|thumb|Energon Unicron? Where you been!?]]
* '''[[Scorponok (Energon)|Scorponok]] and [[Optimus Prime (Armada)|Optimus Prime]]''' [http://www.youtube.com/watch?v=bfT_Z-rZ9mU]

: ''Narration:'' [[Even Keel]], with the cartoon's theme music.
: ''Toy segment:'' Kids playing with the toys in what looks like a basement or maybe a warehouse.
: ''Notes:'' Energon [[Unicron/toys|Unicron]] appears in the static shot of the toys at the end, as well as in the background of some of the other toy scenes. This suggests that a longer version of the commercial, which would feature Energon Unicron along with the other two toys, exists.
: ''Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.''

* '''[[Shockblast (Energon)|Shockblast]], [[Ironhide (Energon)|Energon Ironhide]], [[Jetfire (Armada)|Jetfire]]''' [http://adland.tv/commercials/hasbro-transformers-energon-2-2004-015-usa]

: ''Narration:'' Even Keel, with the cartoon's theme music.
: ''Toy segment:'' Kids play with the toys on a tabletop.
: ''Shockblast is on the hunt but Powerlinx Jetfire prepares for attack.''

* '''Starscream, [[Terrorcon (Energon)|Terrorcon]]s, Deluxe Autobots''' [http://www.youtube.com/watch?v=7PYvg9YbVtg]

: ''Narration:'' Even Keel.
: ''Toy segment:'' Various kids on viewscreens are rotoscoped into the frame like members of some sinister corporation's executive board.
: ''Kidmation:'' The three kids drop separately into the rotoscope and mouth along to the song while holding up [[Hot Shot (Armada)/toys|Hot Shot]] [[powerlinx]]ed with [[Rodimus (Energon)|Rodimus]], [[Starscream (Armada)|Starscream]] and [[Inferno (Energon)|Inferno]] powerlinxed with [[Prowl (Energon)|Prowl]].
: ''Decepticons attack with Hyper Power.''
:* '''Starscream, Terrorcons, Deluxe Autobots''' [http://adland.tv/commercials/hasbro-transformers-energon-2004-015-usa] — Edited down from the previous commercial.

[[File:Energon Omega Supreme and Megatron Commercial.jpg|upright=1.1|thumb|Oddly better quality than the show.]]
* '''Omega Supreme and Megatron''' [http://www.youtube.com/watch?v=uePLyCXTU-s]

: ''Animation:'' Cartoon excerpt: [[Omega Supreme (Energon)|Omega Supreme]] spins around in space.
: ''Narration:'' Even Keel
: ''Kidmation:'' Two serious-faced kids on a split screen hold up Omega and [[Megatron (Armada)/toys|Megatron]], while mouthing along with the hard rock [[theme song]].
: "Your weapons are ''useless'' against <s>Prince of Space</s> ''him!''"

* '''''Energon'' marathon''' [http://www.youtube.com/watch?v=AoeTY5uN3lE]

: ''Animation:'' Various cartoon excerpts and a brief CGI scene featuring TOM 3.0.
: ''Narration:'' TOM 3.0 ([[Steve Blum]])
: ''Next Friday, the battle to control the Earth's supply of Energon is raging so hard, we're giving Optimus and the gang some extra airtime.''

===2005===

* '''Air Team and Optimus Prime''' [http://www.youtube.com/watch?v=ddVPMX0Cy54]

: ''Animation:'' Cartoon excerpts: Optimus Prime forms his super mode; The Air Team forms [[Superion Maximus]], then attacks [[Constructicon Maximus]] and [[Bruticus Maximus (Energon)|Bruticus Maximus]].
: ''Narration:'' [[Dramatic Guy]]
: ''Toy segment:'' Various shots of the toys in their [[robot mode]]s.
: ''Notes:'' This commercial appears to represent an alternate continuity. Optimus Prime is implied to have created either combiners in general or just the Air Team in particular.
: ''Transformers: Energon. You can join the Powerlinx Battles.''

===2009===

* '''VHS & DVD trailer''' [http://www.youtube.com/watch?v=LfS3oEAsjWE]

: ''Animation:'' Excerpts from ''[[Transformers: Energon (cartoon)|Transformers: Energon]]''.
: ''Narration:'' [[Jim Cummings]]
: ''Notes:'' Promotes the videos [[Paramount Pictures|"The Battle for Energon" and "The Return of Megatron"]].

{{-}}

==Cybertron==
===2005===
[[File:Cybertron Large Figures Commercial.jpg|upright=0.95|thumb|And you thought Sari's [[AllSpark Key]] was impressive.]]
* '''Optimus Prime, Megatron, Starscream''' [http://www.youtube.com/watch?v=OeuBAMhs_uc]

: ''Narration:'' Dramatic Guy
: ''Live-action segment:'' A kid runs down a laser-lit passageway with a frisbee-sized [[Cyber Planet Key]], which he uses to unlock a giant door, which opens to reveal a giant CG ''Cybertron'' [[Optimus Prime (Armada)|Optimus Prime]]!
: ''Toy segment:'' Optimus Prime uses his Cyber Key Power to take down [[Megatron (Armada)/toys|Megatron]], but the giant [[Starscream (Armada)|Starscream]] has his own Cyber Key!
:''You can go to Transformers.com! Ask your parents first.''
:* '''Starscream''' [http://www.youtube.com/watch?v=AHjjDI-PGTo] - Edited down from the previous commercial, with new narration focusing solely on Starscream.

*'''''Cybertron'' on Toonami''' [http://www.youtube.com/watch?v=ZNSt9LS_J54]

: ''Animation:'' Various cartoon excerpts and a CGI scene of a Clyde explorer robot spray painting the ''Cybertron'' logo and airtime on a wall.
: ''Narration:'' TOM 3.0 ([[Steve Blum]])
: ''Transformers: Cybertron. New episodes Saturdays at seven. Unlock the power.''

*'''''Cybertron'' on the Kids' WB Aftertoons Show''' [http://www.youtube.com/watch?v=V0BMiHDdaE0]

: ''Animation:'' Various cartoon excerpts, the [[Kids' WB]] rendering of the Warner Brothers' studio lot.
: ''Narration:'' [[Mr. Action]]
: ''Re-energize your weekdays with Transformers: Cybertron.''

===2006===
[[File:CybAd DarkcrumplezoneEvacDownshift.jpg|upright=0.95|thumb|Somehow more exciting than the TV show.]]
*'''Crumplezone, Downshift, Evac''' [http://www.youtube.com/watch?v=PDjPB6tVX2o]

: ''Narration:'' Dramatic Guy
: ''Toy segment:'' A whole little plot plays out in an impressive-looking diorama environment. [[Crumplezone (Cybertron)|Dark Crumplezone]] steals a silver-bordered [[Earth]] Cyber Key! He transforms into [[alternate mode|vehicle mode]], uses the Cyber Key Power and races off with the heroic Autobots [[Downshift (Energon)|Downshift]] and [[Evac (Cybertron)|Evac]] in hot pursuit! Oh noes! Crumplezone shoves Downshift off the cliff-edge road they are racing on. Downshift is transformed and grabs Evac's rescue rope, then blasts Crumplezone into oblivion. The Key is saved!
: ''Notes:'' Oddly, and in contrast to previous commercials, [[Paul Oakenfold]]'s ''Cybertron'' [[theme song]] is not used. Instead, an alternate theme rendition is featured.
:''Ask your parents to take you to Transformers.com!''

===2007===
*'''''Cybertron'' marathon''' [http://www.youtube.com/watch?v=fJcabPf5QEQ]

: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' [[Peter Cullen]]
: ''All set to transform this summer? Well Toonami's got just the thing for you!''
:* '''''Cybertron'' marathon''' [http://www.youtube.com/watch?v=OLWq-0At8X8] - An edited down version of the previous commercial.

*'''Sneak peek after the ''Cybertron'' marathon''' [http://www.youtube.com/watch?v=QfSieHZvvb4]

: ''Animation:'' Various Cybertron excerpts.
: ''Narration:'' Peter Cullen
: ''Notes:'' This spot promoted a sneak preview of ''[[Transformers (film)|Transformers]]'' that aired after a Saturday marathon of [[Transformers: Cybertron (cartoon)|Transformers: Cybertron]]. Features several scenes from the movie, all of which were frequently used in promo spots.
: ''This Saturday night, we're showing you a bright and shiny sneak peak at the new Transformers movie after the Transformers: Cybertron marathon. How's nineish for you?''

==Star Wars Transformers==
===2006===
[[File:SW Transformers Commercial.jpg|upright=1.1|thumb|Now the space wizards are robots, too!]]
* '''Darth Vader and Obi-Wan Kenobi''' [http://www.youtube.com/watch?v=ZwWHqkWJ1No]

: ''Narration:'' 2006-2007 Guy.
: ''Toy segment:'' Two kids, one dressed as a [[Sith]] Lord and the other a [[Jedi]] Knight, play with [[Darth Vader]] and [[Obi-Wan Kenobi|Obi-Wan]] respectively.
: ''Notes:'' Features excerpts of Darth Vader from ''Episode IV: A New Hope'' and ''Episode V: The Empire Strikes Back''.
:''NEW! Star Wars Transformers. Mech mode or vehicle mode. The battle for the universe rages on!''

[[File:SWTF Millennium Falcon Commercial.jpg|upright=1.1|thumb|Time to pull the wishbone!]]
* '''Millennium Falcon and Boba Fett''' [http://www.youtube.com/watch?v=HrbwqLTmuRA]

: ''Narration:'' 2006-2007 Guy.
: ''Toy segment:'' Two unseen individuals demonstrate the play features of the [[Millennium Falcon]] and [[Boba Fett]] in front of a "Death Star interior" background.
: ''Notes:'' Features excerpts of [[Han Solo]] and [[Chewbacca]] in the Millennium Falcon from ''Episode IV: A New Hope'' and ''Episode V: The Empire Strikes Back''.

===2007===
[[File:SWTF Death Star Commercial.jpg|upright=1.1|thumb]]
* '''Death Star''' [http://www.youtube.com/watch?v=yr5UtgsUK9Y]

: ''Narration:'' 2006-2007 Guy.
: ''Toy segment:'' An unseen individual demonstrates the toy's features in front of a space background.
: ''Notes:'' Features an excerpt of the [[Death Star]] destroying Alderaan from ''Episode IV: A New Hop''e.
: ''Now you can control the most devastating power in the galaxy.''
{{-}}

==Attacktix==
===2006===
[[File:Attacktix Commercial.jpg|upright=1.1|thumb|I don't know. I think Prime could take him.]]
* '''Attacktix Intergalactic Showdown''' [http://www.youtube.com/watch?v=oe9LDLUdJq8]

:''Narration:'' 2006-2007 Guy
:''Toy segment:'' Group of kids battle with Star Wars and Transformers [[Attacktix]] figures upon a table top.
:"Optimus Prime beat Darth Vader? No. Way." ''Find out with Attacktix.''
:* '''Attacktix Intergalactic Showdown''' [http://adland.tv/commercials/hasbro-attacktix-battle-figure-game-star-wars-transformers-2006-15-us] - Same as the previous commercial but with different toy footage, after the [[Megatron (Armada)/toys|''Cybertron'' Megatron]]/Darth Vader split screen, featuring Boba Fett, [[wikia:wookie:AT-RT|AT-RT]] and [[Omega Sentinel (Energon)|Omega Sentinel]].
{{-}}

==Transformers (2007) ==
{{main|Commercial/Transformers (2007)}}

==Animated==
===2007===
[[File:TFAnimatedTransformAndRolloutPremiereCommercial.jpg|thumb|"Here I come to save the day!"]]
*'''''Transform and Roll Out'' premiere''' [http://www.youtube.com/watch?v=lYKMMX2gFLg]

: ''Animation:'' Excerpts from [[Transform and Roll Out]].
: ''Narration:'' [[Peter Cullen]]
: ''Bumblebee. Optimus Prime. Megatron. And more, like you've never seen them before!''

*'''Series premiere promo''' [http://www.youtube.com/watch?v=Uv7H05Byz6g]

: ''Animation:'' Excerpts from [[Transform and Roll Out]], [[The Thrill of the Hunt]], and [[Along Came a Spider]].
: ''Narration:'' Peter Cullen
: ''The Transformers are getting their own brand new series.''

===2008===
* '''YTV promo''' [http://www.youtube.com/watch?v=MfSaBAIKXCY]
: ''Animation:'' Scenes of the [[Elite Guard]] arriving on Earth, [[Carmine Fanzone|Captain Fanzone]] standing by [[Optimus Prime (Animated)|Optimus Prime]], [[Sentinel Prime (Animated)|Sentinel Prime]] shaking the hand of [[Augustus Edsel]], and Sentinel as just a head.
: ''Narration:'' Edward Glen (as Sentinel Prime)
: ''Notes:'' The animation is re-soundtracked with comedic background music and new narration from Sentinel Prime introducing himself to Captain Fanzone and explaining why it has to be robots.

* '''YTV promo 2''' [http://www.youtube.com/watch?v=eUMBDhJka84] 
: ''Animation:'' Excerpts of [[Jazz (Animated)|Jazz]] swinging his nunchucks, [[Megatron (Animated)|Megatron]], [[Wreck-Gar (Animated)|Wreck-Gar]] & [[Lugnut (Animated)|Lugnut]], [[Sari Sumdac (Animated)|Sari]] & [[Bumblebee (Animated)|Bumblebee]] playing video games, Optimus Prime being sprayed in the face by water, Optimus Prime laughing at body-less Sentinel Prime, Bumblebee tapping his foot, Sentinel shaking the [[Augustus Edsel|mayor]]'s hand, Sari sneezing from a cold, [[Prowl (Animated)|Prowl]] and Bumblebee yelling "[[space barnacle]]s!" and Jazz recoiling in fear from Sari.
: ''Narration:'' Edward Glen
: ''Notes:'' The narrator talks about all the ways humans and Transformers are alike, using the animation as examples.

[[File:Toycommercial-Animated01.jpg|thumb|Bulkhead isn't small! He's just faaaar away.]]
*'''Wave 1 & 2 Voyagers and Deluxes''' [http://www.youtube.com/watch?v=Ch_DqDKJ_lw]
:''Animation:'' Cartoon excerpt of [[Starscream (Animated)|Starscream]] swooping down and firing.
:''Narration:'' [[Dynamic!]]
:''Toy Segment:'' The evil Starscream prepares to attack, with the evil Decepticons [[Blackarachnia (Animated)|Blackarachnia]] and... [[Lockdown (Animated)|Lockdown]]? Luckily, Optimus Prime, Bumblebee, Prowl, and [[Bulkhead (Animated)|Bulkhead]] are there to save the day. Notice how Bulkhead is SHORTER than 'Bee.
:''Notes:'' Has an end tag advertising the 'Battle Begins' Optimus Prime/Megatron two-pack.
:* '''Wave 1 & 2 Voyagers and Deluxes''' [http://www.youtube.com/watch?v=9M_bptK7T7Y] - Edited down from the previous commercial.

* '''Leader Megatron and Rollout Command Optimus Prime''' [http://www.youtube.com/watch?v=1aXyzrpB2eg] (Original), [https://www.youtube.com/watch?v=8CAr4_PdrwI] (with Leader Class Bulkhead)
:''Animation:'' None.
:''Narration:'' Dynamic!
:''Toy Segment:'' Optimus Prime races through a city diorama to meet Megatron and show off his "amazing auto-spin technology!" gimmick.
:''Note'': An alternate version of the commercial features Leader Class Bulkhead.

* '''[[McDonald's]] Happy Meal toys''' [http://www.youtube.com/watch?v=SzkYFIBglK4] (Partial)
:Kids play with [[List of Transformers restaurant promotions|Animated Happy Meal Toys]] inside a giant, Happy Meal Box-shaped spaceship. Inexplicably, [[Optimus Prime (Movie)/toys|MOVIE Optimus Prime]] appears in the background.

*'''[[Transformers Animated: The Game]]''' [http://www.youtube.com/watch?v=HYF8da0kEUs]
:Various excerpts of gameplay and animation from the game are shown, interspersed with text narration and voice over clips from Megatron, Bumblebee, Optimus Prime, and Prowl.
:''In this time of war, victory...depends on teamwork.''

===2009===
[[File:AnimatedJetfireandJetstormCommericalframes.jpg|thumb|This is the only trace we have of this commercial.]]
* '''[[Safeguard (Animated)|Jetstorm and Jetfire]]'''

:''Animation:'' None.
:''Narration:'' Unknown.
:''Toy Segment:''

*'''''TransWarped'' premiere''' [http://www.youtube.com/watch?v=kNslpFyD0Ag]

: ''Animation:'' Excerpts from [[TransWarped]]
: ''Narration:'' [[Saturday Crush Zone]]
: ''You'll get more than one episode can hold. More than you bargained for. And more than meets the eye.''

==Revenge of the Fallen==
{{main|Commercial/Revenge of the Fallen}}

==War for Cybertron==
===2009===
[[File:WFC One Shall Stand Trailer.jpg|upright=1.66|thumb|IT'S MECHAGODZILLA, AND HE'S GOT....glowing chest lights?]]
* '''Teaser Trailer''' [http://v.wordpress.com/wp-content/plugins/video/flvplayer.swf?ver=1.11&guid=kV2PWlEi]
: A brief trailer showing a transmission from [[Cybertron (planet)|Cybertron]] before first contact with [[Earth]]. [[Optimus Prime (WFC)|Optimus Prime]] speeds into battle, transforms in mid-air and charges with his fellow Autobots - slicing a Decepticon in half - and stopping as [[Omega Supreme (WFC)|Omega Supreme]] launches his energy weapon.

* '''One Shall Stand Trailer''' [http://www.gametrailers.com/video/one-shall-transformers-war/60792]

: Optimus Prime tells the story of the Transformers' war on Cybertron while a battle takes place between the opposing sides. He then comes to the rescue of a group of Autobots under attack by [[Skywarp (WFC)|Skywarp]]. Prime laments the war while [[Megatron (WFC)|Megatron]] feels the war is necessary. Their discussion of the war continues as individuals on both sides continue to fight. Eventually, the two factions form unified fronts and charge towards each other. The trailer ends just as Prime and Megatron start to clash.
:''Notes:'' Narrated by [[Peter Cullen]] as Optimus Prime. The battle depicted in this trailer is the one shown in the transmission from the teaser trailer.
: "One shall stand." "One shall fall."

[[File:WFC Gamplay Reveal Trailer.jpg|upright=1.66|thumb|The Axeman Cometh.]]
* '''Gameplay Reveal Trailer''' [http://pc.ign.com/dor/objects/54828/transformers-war-for-cybertron/videos/transformwfc_trl_gameplay_revtrailer_22610.html]

: Optimus Prime tells us that Cybertron has never seen war until now and declares that the Autobots must stand as one against the Decepticon army.
: ''Experience the beginning. Fight to the end.''

* '''Multiplayer Character Trailer''' [http://pc.ign.com/dor/objects/54828/transformers-war-for-cybertron/videos/transformerswfc_trl_multiplayerdebut_4710.html]

: The ability to create a custom multiplayer character and battles featuring such characters are heavily featured amongst other multiplayer footage.
: ''Become. The Ultimate. Weapon.''

* '''Multiplayer Overview Trailer''' [http://www.gamespot.com/ps3/action/transformerswarforcybertron/video/6261305]

: The game's various multiplayer modes are demonstrated as Optimus Prime names each one of them.
: ''Wage war online. Become the ultimate weapon.''

* '''E3 2010 Trailer''' [http://pc.ign.com/dor/objects/54828/transformers-war-for-cybertron/videos/e32010_transformerswfc_trl_e3trailer_60410.html]
: Various game scenes are shown as Optimus Prime and Megatron argue over whether the Autobots should leave Cybertron or stay and fight.
: ''Fight to the end. In the war. That started it all. Become the ultimate weapon.''

[[File:WFC Gamestop Commercial.jpg|upright=1.66|thumb|''So I walked in the room, held mah '''BOOMBOX''' high,<br>And what happened next will blow your mind!'']]
* '''Gamestop Exclusive TV spot''' [http://www.youtube.com/watch?v=HtyYt7oRMhs]

: [[Shockwave (WFC)|Shockwave]] arrives to the location of Megatron, [[Soundwave (WFC)|Soundwave]] and [[Starscream (WFC)|Starscream]] prompting Megatron to take off and leave Shockwave in charge. Pleased by Megatron's decision, Shockwave takes this opportunity to order Soundwave to transform into boombox mode and play music for him to shoot Autobots by. His choice of song? "[[The Touch]]"! Starscream is not enthused by this and asks "Why this song?". Shockwave replies that when Starscream's hit percentage exceeds Shockwave's then he can choose the soundtrack.
: ''Notes:'' Shockwave's Autobot blasting is ''in time'' to the song! Shockwave's voice is provided once again by [[Corey Burton]].
{{-}}

==2010 Transformers toyline==
===2010===
[[File:PCC commercial.jpg|upright=1.4|thumb|It's time to duel!]]
* '''[[Power Core Combiners]]''' [http://www.youtube.com/watch?v=vxLrS3XwIaA]
: ''Narration:'' [[2006-2007 Guy]]
: ''Toy Segment:'' [[Huffer (PCC)|Huffer]] and [[Smolder]] seem to fly by buildings in robot mode while side-by-side in their own camera shots. Then [[Skyburst (PCC)|Skyburst]] flies to his drones before transforming, first to robot mode and then to combiner torso mode, in order to demonstrate [[Power Core Combination]]. [[Bombshock (PCC)|Bombshock]] combines with his drones and other Power Core Combiners are shown in their combined forms.
: ''Power Core technology lets a commander lead his Power Core drones OR combine forces with them to create a Bigger, BADder, BOT!''

* '''Leader Starscream and Optimus Prime''' [http://www.youtube.com/watch?v=eQ1I2qEIZKA] (15 sec.) / [http://www.youtube.com/watch?v=wKHK2v8_9TQ] (21 sec, Chinese language) / [https://www.youtube.com/watch?v=Vdu-6NGC2sg] (31 sec.)
: ''Narration:'' 2006-2007 Guy
: ''Toy Segment:'' [[Starscream (Movie)/toys|Starscream]] is located and hunted down by [[Optimus Prime (Movie)/toys|Optimus Prime]], [[Bumblebee (Movie)/toys|Bumblebee]] and [[Sideswipe (Movie)|Sideswipe]].
: ''Notes:'' The toy segment is followed by a plug for the [[Hunt for the Decepticons]] online game.

* '''Battle Ops Bumblebee''' [http://www.youtube.com/watch?v=TtlT_JtH42I]
: ''Animation:'' Bumblebee flipping his mask down and looking at the camera for the introduction, Bumblebee continuing to look at the camera for the end.
: ''Narration:'' 2006-2007 Guy
: ''Toy Segment:'' A four-way split screen shows clips of Bumblebee in all four of his modes, with one mode per quadrant. The quadrants then pull to the exterior to reveal a full size clip of his Guardian vehicle mode, followed by his Battle vehicle mode as the narrator begins to describe the four modes. He continues as a pair of hands transforms Bumblebee to his two robots modes and demonstrates the electronics for both modes.
:* '''Battle Ops Bumblebee''' [http://www.youtube.com/watch?v=n94lcULZGGU] - An edited down version of the previous commercial.

[[File:2010 McDonalds Commercial.jpg|upright=1.4|thumb]]
* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=2NETH0bv_FY]
: Three kids, one has curly hair, one has long hair and one has short hair, sit at a kitchen table eating their [[McDonald's]] Transformers Happy Meals. The curly-haired kid gets up to leave and declares "Bumblebee is gonna guard my McNuggets. If you take anything, he'll blast you back to Cybertron!". His friends call his bluff and, much to their surprise, find themselves floating in space.

* '''Reveal the Shield''' [http://www.youtube.com/watch?v=2ImjgEnXV8s]
: ''Narration:'' Unknown.
: ''Toy segment:'' [[Cyclonus (G1)/toys|Cyclonus]], [[Lugnut (TF 2010)|Lugnut]] and [[Hot Rod (G1)/toys|Rodimus]] strike dynamic poses in a poorly lit area resembling spaceship wreckage while the narrator provides the backstory. The spot ends with Rodimus, [[Grapple (G1)|Solar Storm Grappel]] and [[Jazz (G1)/toys|Autobot Jazz]] stare down Cyclonus, Lugnut, ...and [[Tracks (G1)|Turbo Tracks]]? This must be [[Total War!|total war]].
:''Notes:'' To be fair, Tracks being with the Decepticons does play into the whole unknown allegiance gimmick.
: ''But whose side are they on?''

== Speed Stars ==
=== 2010 ===
[[File:Stealth Force Prime Ad.jpg|upright=1.4|thumb]]
* '''Stealth Force Optimus Prime''' [http://www.youtube.com/watch?v=HufDT8lmUX8]
: ''Animation:'' Optimus Prime driving out from behind the [[Speed Stars]] logo.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' [[Optimus Prime (Movie)/toys|Optimus Prime]] patrols a city street in Stealth Mode before switching Battle Mode to take on [[Megatron (Movie)/toys|Megatron]]. He is then joined as he speeds down the street by [[Bumblebee (Movie)/toys|Bumblebee]] and [[Inferno (G1)|Inferno]].

* '''Bumblebee Track Set''' [http://www.youtube.com/watch?v=yvZT7CngRJk]
: ''Narration:'' Dynamic!
: ''Toy Segment:'' A kid plays with Bumblebee, having him zoom along his track set on a mission with an undisclosed purpose.
: ''Notes:'' A clip from ''[[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]]'' of Optimus Prime decking Megatron is used to help highlight the set's smashable Megatron figure.

==Prime==
{{main|Commercial/Prime}}

==Dark of the Moon==
{{main|Commercial/Dark of the Moon}}

==Kre-O==
=== 2011===
[[File:Kre-oTransformersTeaserTrailer.jpg|upright=1.66|thumb]]
* '''KRE-O TRANSFORMERS teaser trailer''' [http://www.youtube.com/watch?feature=player_embedded&v=PcsNMTqpBAE]
:Uploaded [[June 30]], [[2011]]. CG Kre-O Transformers duke it out. ''They came to our world... [[Commercial/Transformers (2007)|most have come to destroy us... some have come to protect us...]] and now there's a whole new way to battle, because the Transformers have never been built like this.'' ''The Transformers world has never been bigger.'' [[Bumblebee (Kre-O)|Bumblebee]]: "Never been smaller either."
: ''Notes:'' Bumblebee's voice is not provided by [[Dan Gilvezan|any]] [[Mark Ryan|of]] [[Bumper Robinson|his]] [[Johnny Yong Bosch|other]] [[Nicole Dubuc|voice]] [[Will Friedle|actors]]. In fact it sounds similar to the voice {{w|Seth Green}} uses for {{w|Family Guy|Chris Griffin}}.

* '''KRE-O TRANSFORMERS Online Exclusive''' [http://www.youtube.com/watch?v=PMYBJgfaAww&NR=1]
:Uploaded June 30, 2011.
: ''Animation:'' [[Starscream (Kre-O)|Starscream]] and [[Megatron (Kre-O)|Megatron]] battle [[Optimus Prime (Kre-O)|Optimus Prime]], [[Ratchet (Kre-O)|Ratchet]] and Bumblebee in the desert. The action scenes have scenes of the Bumblebee KREO set building itself interspersed between them. ''[The action builds when you build!]''

=== 2012 ===
[[File:KreoBattleForEnergonCommercial.jpg|upright=1.66|thumb]]
* '''"Battle for Energon" building set''' [http://www.youtube.com/watch?v=Qu2nadv4DQ8&feature=share&list=UUDtYGb16ru5UWC78xaaO34A]
:Uploaded [[October 30]], [[2012]].
: ''Animation:'' [[Tank Driver]] steals a shard of [[Dark Energon]] being held inside a bank. He is chased out by [[Security Officer]] and runs into the foot of Megatron, knocking him onto his back. Megatron grabs the Dark Energon shard, but Tank Driver hangs on, even with energy beginning to radiate from the crystal. Megatron gets decked by Optimus Prime. Somewhere else in the city, Optimus Prime speeds through an intersection and carelessly rams Megatron in his tank mode while a [[human]] watches from the nearby sidewalk. The collision results in an explosion which forces the human to flee from projectile debris. Optimus and Megatron then duke it out in robot mode, with humans fleeing the scene. A kick to Megatron's face allows Prime to recover the dark energon. Kreon Optimus throws Kreon Megatron behind bars with Tank Driver occupying an adjacent cell.
: ''Toy segment:'' Sped up footage of the Prime and Megatron sets being built into robot form, torn down and then rebuilt into their vehicle forms.

=== 2013 ===
* '''KRE-O Transformers Micro Changers and Combiners Construction Sets''' [http://www.youtube.com/watch?v=Zh_4xY_UTS8&feature=share&list=UUDtYGb16ru5UWC78xaaO34A]
:Uploaded [[March 19]], [[2013]].
: ''Animation:'' A huge Kreon battle takes place on a lightly forested field. [[Springer (G1)|Springer]] takes down [[Ripclaw]]. [[Silverbolt (G1)|Sliverbolt]] pounds [[Swindle (G1)|Swindle]] into parts, then blasts [[Tantrum (G1)|Headlock]]. This happens just before [[Scorch (G1)|Singe]] drives up, then transforms and leaps into a corkscrew spin, ending with a missile blast. Someone with a high pitched voice: (in dismay) "No, they're combining!" The Combaticons and Predacons combine. A blue generic, Springer, [[Warpath (G1)|Warpath]], and Singe are chased by [[Predaking (G1)|Predaking]] and [[Bruticus (G1)|Bruticus]]. This causes the generic and Warpath to run into each other and Silverbolt, of all bots, to complain that the combiners are showoffs. Ripclaw torches Springer's backside.
: ''Toy segment:'' A pan through half of the Wave 1 Microchangers plus Silverbolt and [[Fireflight (G1)|Firestrike]]. Fast motion transformation of Singe, Springer, [[Bludgeon (Kre-O)|Bludgeon]], and [[Airachnid (Prime)|Airachnid]] to vehicle mode. Fast motion combination of the Predacons and Combaticons into Predaking and Bruticus, respectively. A pan through various Preview Wave, Wave 1, and Combiner Microchangers.
: ''Notes:'' Silverbolt is not voiced by [[Charlie Adler]]. Involved in the mega battle scene are a number of duplicates, presumably due to the cost of working up a whole bunch of different CGI models. The scene includes two each of [[Spinister (G1)|Spinister]], [[Headstrong (G1)|Torox]] and [[Tantrum (G1)|Headlock]], three each of Ripclaw (one without wings), Springer, and [[Brawl (G1)|Brawl]], four [[Divebomb (G1)|Divebomb]]s, ''five'' Warpaths and '''''six''''' each of Silverbolt and Singe. Know that, surprisingly, there's only one [[Razorclaw (G1)|Razorclaw]].
:* '''KRE-O Transformers Micro Changers Combiners Construction Sets''' [http://www.youtube.com/watch?v=fayfPfIb5Kk&feature=share&list=UUDtYGb16ru5UWC78xaaO34A]
::Uploaded March 19, 2013. An edited down version of the Micro Changers and Combiners ad.

=== 2014 ===
{{main|Commercial/Age of Extinction#Dino Force}}

=== 2015 ===
* ''KRE-O Battle Changers''' [http://www.youtube.com/watch?v=7h20AJOLLzw]
:''Animation:'' Autobot logo built from Kre-O bricks. Grimlock finds out, to his surprise, that "With new Kre-o Battle Changers, you can build and convert!". Grimlock pauses from bashing Decepticons to test the claim by switching Bumblebee between modes until he breaks apart. Bumblebee reacts with audible disappointment: "Aw man!".
:''Toy segment:'' Fast motion assembly and conversion of Bumblebee.

==Rescue Bots==
=== 2011 ===
[[File:RescueBotsOnlineExclusiveTrailer.jpg|upright=1.66|thumb|Optimus' hopes of defending his 200 [[Units of length|mechanometer]] title were dashed by a pulled hamstring.]]
* '''Rescue Bots Online Exclusive trailer''' [http://www.youtube.com/watch?v=1RXpHdIoJFo]
:Uploaded August [[2011]]. The narrator introduces the concept of the [[Transformers: Rescue Bots (franchise)|Rescue Bots]] while a young boy plays with the toys and demonstrates their features.
:"''Playskool Heroes brings the excitement of big boy brands to little boy hands with the all new Transformers Rescue Bots.''"

* '''[[Family of Heroes|Sneak]] [[Under Pressure|Preview]]''' [http://www.youtube.com/watch?v=jUuLIPROmBE]
: ''Saturday!'' "Follow these coordinates." ''The Hub transforms your morning with an all-new sneak peak.'' "Robots! Transform!" ''New Autobots...'' "Happy to join the battle sir." ''...new adventures...brand new series.'' "Less talk, more action." ''Be the first to catch the hour long Hub sneak peak.'' "Thought you'd never ask." ''Transformers: Rescue Bots. Saturday starting at noon Eastern, 9AM Pacific. Only on the Hub.'' "Roll to the rescue!"

* '''Rescue Bots toys''' [http://www.youtube.com/watch?v=JL9M-l6SExs]
: ''Animation:'' CGI [[Optimus Prime (WFC)|Optimus Prime]], [[Bumblebee (WFC)|Bumblebee]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]], [[Blades (RB)|Blades]], and [[Boulder]] come running (or flying) out of [[Fire Station Prime]]. Prime, Bumblebee and Chase watch as Heatwave puts out a fire. The whole group gets into a heroic V-formation.
: ''Toy segment:'' A pan over of Fire Station Prime, Optimus Prime, Bee, Boulder, and Blades. Close up of two sets of hands transforming Chase and Heatwave to robot mode simultaneously. [[Cody Burns]] is placed into Heatwave and driven out of Fire Station Prime. Fire Station Prime is transformed. Heatwave is transformed to robot mode again. Fire Station Prime is transformed again. [[Jack Tracker]] rides the elevator with his jetpack. The Fire Station's water cannon is used to put out a fire. Cody Burns slides down the fire pole. Chase transforms to car mode.
: ''Notes:'' The narration of this ad consists of an unknown singer singing about the heroism of the Rescue Bots and what's going on in the toy and animation clips.
: "New from Transformers! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Fire station changes to Optimus Prime. Heatwave! Put out those fires crew. Rescue Bots ready any time. To put out fires and team up with youuuuuuuuuu! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Res-cue-Bots!" ''Heroes start here.''

=== 2012 ===

* '''Season 1 promo''' [http://www.youtube.com/watch?v=To6iSieJVOY]
: ''Saturdays on The Hub.'' "Rescue Bots, Roll to the Rescue!" ''They're the first on the scene.'' "Wherever there is an emergency, there are Rescue Bots." ''Heatwave, Chase, Boulder, and Blades!'' "Hi." ''They've got a mission to serve and protect [[Griffin Rock|our planet]], and that's just what they planned to do!'' "Preferably with high speed pursuits." "Now you're talking!" ''Transformers: Rescue Bots. Check local listings, only on The Hub.'' "We're happy to join the battle, sir."

* '''Season 1 [[It's a Bot Time|2]]-[[Bot to the Future|parter]] promo''' [http://www.youtube.com/watch?v=ikd0LRByc9A]
: "What did Morocco do to Griffin Rock?" "Whatever it was, we have to undo it." ''Saturday on The Hub. Bumblebee and Optimus Prime join the Rescue Bots.'' "We suspected you might need some assistance." ''And in order to foil Doctor Morocco's evil plan--'' "Capture those robots." ''they'll need all the help they can get.'' "They've walled us in." ''A special 2-part episode of Transformers: Rescue Bots.'' "I like the sound of that." ''Check local listings. It Can Happen, only on The Hub.''

[[File:RescueBotsMobileHeadquartersCommercial.jpg|upright=1.66|thumb]]
* '''Mobile Headquarters''' [http://www.youtube.com/watch?v=hh84eeSmu70]
: ''Animation:'' The same clip of CGI Autobots getting into a V-formation as used in the previous commercial.
: ''Toy segment:'' The ladder of the headquarters is raised with Cody Burns in the basket. The vehicle is converted to base mode and Cody is dropped into the passenger compartment of Optimus Prime. Prime rolls out from the headquarters.
: ''Notes:'' The narration is a song again with different words but the same tune.
: ''Trannnsformers: Rescue Bots, it's time to roll. Chase and Heatwave out on patrol. Open up headquarters, don't delay. Roll out with Optimus and save the daaay! Res-cue-Bots!''

* '''Bots & Robbers Police Headquarters''' [http://www.youtube.com/watch?v=tl9lyEqa-Ww]
: ''Animation:'' CGI Autobots forming into a V-formation.
: ''Toy segment:'' Chase is deployed from the police headquarters; he returns to the headquarters and locks the criminal in the jail cell.
: ''Notes:'' This ad has yet another narration song. The playset is referred to as the Rescue Bots Police Headquarters in the ad.
: ''Trannnsformers: Rescue Bots, are on the scene. First at responding, work as a team. Chase the Police Bot speeds away, catches the robber and saves the daaay! Res-cue-Bots!''

=== 2013 ===

* '''Energize figures''' [http://www.youtube.com/watch?v=hh84eeSmu70]
: ''Animation:'' Bumblebee and Heatwave race to the scene of a burning building and a road that's splitting apart. All the Autobots raise their Energize tools to the air; Bumblebee uses his jackhammer to demolish rubble. Heatwave uses his "water" cannon to put out a fire.
: ''Narration:'' Unknown.
: ''Toy segment:'' Bee and Heatwave are pushed along, then Bee is transformed. Group shot of all the figures in robot mode. Bumblebee breaks through a wall in robot mode, then Boulder does the same in vehicle mode. Heatwave deals with a burning building. Two kids celebrate while all the figures stand in front of them.
: ''Notes:'' Sadly, there's no catchy tune this time.
: ''New tools, new rescues.''

[[File:BeamBoxCommercial.jpg|upright=1.66|thumb|"All right, Beatrice, there was no alien. The flash of light you saw in the sky was not a UFO. Swamp gas from a weather balloon was trapped in a thermal pocket and reflected the light from Venus."]]
* '''Beam Box Game System''' [http://www.youtube.com/watch?v=wgtWopfjBXw]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy segment:'' A young boy invites his friends to step inside...his closet? It turns out to be a surprisingly roomy closet that resembles a dimly lit warehouse. The boy inserts his [[Optimus Prime (WFC)|Optimus Prime]] figure inside his [[Beam Box]] and tells his friends: "Prepare to be amazed!". Optimus Prime is then beamed into a magically appearing video screen. The narrator then proceeds to explain how the Beam Box "beams" the figures into various video games as the kids are shown playing the games.

* '''Marathon promo''' [http://www.youtube.com/watch?v=R3Otbnk4H74]
: ''Saturday at 12:00 PM Eastern. Have no fear, The Hub is here--'' "Rescue Bots, Roll to the Rescue!" ''to save your Saturday! We're amping up your afternoon with eight episodes of Transformers: Rescue Bots right in a row. By adding action, diverting danger--'' "It's go time." ''and saving your Saturday from total disaster.'' (explosion) "This is a job for heavy machinery." ''Transform your Saturday with Transformers: Rescue Bots. Saturday at 12:00 PM Eastern, 9:00 Pacific, only on The Hub.''

=== 2014 ===

* '''Season 2 [[Road Trip|Premiere]]''' [http://www.youtube.com/watch?v=bciE8EjnMg0]
: (Cheering noises) "We're gonna need a bigger road." ''Saturday, March 1st.'' "Rescue Bots, Roll to the Rescue!" "I wanted to say that!" ''Your favorite Hub Network heroes are transforming with all-new adventures.'' (Grunt) "I can't believe it's real!" ''The all-new season of Transformers: Rescue Bots. Premieres Saturday, March 1st at 1:00 PM Eastern, 10:00 AM Pacific. Only on the Hub Network.'' "We're on our way!"

* '''Season 2 promo''' [http://www.youtube.com/watch?v=aHGyKVfvIPg]
: ''This Saturday!'' "Ready, everybody?" "Yep!" ''The Hub Network's Transformers: Rescue Bots is all-new.'' "Our fans will want to see everything!" ''With adventure so incredible, there's only one word to describe it:'' "Interesting." "Awesome." "Incredible." "Fascinating." "Uhhh...[[Gremlin]]s." (Gremlin squeals.) ''Okay, maybe not that word.'' "Let's move, team!" ''Don't miss an all-new Transformers: Rescue Bots. Check local listings. You don't wanna miss this, only on the Hub Network!''

* '''Season 2 Summer promo''' [http://www.youtube.com/watch?v=sJ1xcSwTKG8]
: ''Saturday! The Hub Network is heating up your summer with all-new episodes of Transformers: Rescue Bots.'' "Hold the elevator, what?" ''All-new episodes of Transformers: Rescue Bots. Every Saturday!'' "Sounds great." ''The Rescue Bots are rolling to rescue your summer from boredom.'' "Because we're awesome." ''Because for them, that's what summer vacation is all about.'' "That sounds about right." ''Transformers: Rescue Bots, all new Saturday at 1:30 PM Eastern, 12:30 Central. Only on the Hub Network. Making Family Fun.''

* '''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a 2014 marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.

[[File:MixableMashableHeroesCommercial.jpg|upright=1.66|thumb]]
* '''Mixable, Mashable Heroes''' [http://www.youtube.com/watch?v=ZxzjaGFPSXM]
: ''Animation:'' [[Mr. Potato Head]] works on Optimus Prime in his garage when a transmission comes over the radio telling all Autobots to roll out. The two combine into [[Optimash Prime]].
: ''Narration:'' Unknown.
: ''Toy segment:'' Three boys mix and match Potato Head parts on a living room table.
: ''Mr. Potato Head is ready to save the day!''

* '''Season 3 Exclusive Preview''' [http://www.youtube.com/watch?v=_IHKP0MO9_U]
: Premiered [[July 24]], [[2014]] at [[San Diego Comic-Con]]. The first 30 seconds features [[Blades (RB)|Blades]], [[Boulder]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]] and [[Optimus Prime (WFC)|Optimus Prime]] transforming from vehicle mode to robot mode to dinosaur mode. The remaining 1:12 consists of various clips of Optimus Prime in dinosaur mode, set to an orchestral soundtrack.

[[File:RescueBotsOptimusPrimalCommercial.jpg|upright=1.66|thumb]]
* '''Optimus Primal''' [http://www.youtube.com/watch?v=FWxDDpyC8FA]
: ''Animation/Kidmation:'' Kidmation is back! The boy playing with his Optimus Primal toy, becomes a Rescue Bots animated version of himself and directs Optimus and Heatwave to "roar and rescue" Chase.
: ''Narration:'' Unknown.
: ''Toy Segment:'' A boy plays with [[Optimus Prime (WFC)/toys#Rescue Bots|Optimus Primal]] and [[Heatwave (RB)#electronicdinobottoy|Electronic Heatwave the Rescue Dinobot]] on a living room coffee table.
{{-}}
== Bot Shots ==
=== 2012 ===
[[File:BotShotsOnlineBattleGameTeaserTrailer.jpg|upright=1.66|thumb|Round 1, FIGHT!]]
* '''Bot Shots Online Battle Game teaser trailer''' [http://www.youtube.com/watch?v=AhQEQOzEzps]
: A CGI [[Bumblebee (G1)|Bumblebee]] and [[Starscream (G1)|Starscream]] are used to explain the mechanics of the Bot Shots game. Each "x beats y" combination of attacks is shown followed by Bumblebee beating up Starscream with the winning attack. There is no narration in this trailer.
: [Small bots.] [Big attitude.]

* '''Bot Shots''' [http://www.youtube.com/watch?v=OCBARFhkDFI]
: ''Animation:'' CGI [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]] collide in vehicle mode, then transform and battle. CGI Bumblebee and Starscream have their own confrontation. Bumblebee bursts through the end shot.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' Two school lockers, with Autobot and Decepticon logos, shudder and shake. Two bookbags, that also have Autobot and Decepticons logos, bulge and glow with red and purple light. The lockers then glow and bulge themselves before a Bot Shot bursts out of each one. Bot Shots break out of the bookbags too, shooting through several full bookshelves before colliding. The Bot Shots from the lockers collide in a hallway. The announcer then describes the Bot Shots while their features are demonstrated on a table...somewhere.

[[File:BotShotsBattleForTheMatrixCommercial.jpg|upright=1.66|thumb]]
* '''Battle For The Matrix''' [http://www.youtube.com/watch?v=VMqbwoxMVt0]
: ''Animation:'' The same Optimus Prime/Megatron and Bumblebee/Starscream scenes from the previous ad. A live action segment has CGI Megatron goading Prime into a fight from the window of a neighboring house. Prime takes the bait and they charge at each other, ripping through the walls of the houses.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' Demonstration of the Optimus Prime and Megatron figures battling and launching from their launchers.
: ''Notes:'' Megatron and Optimus Prime both have high pitched voices created via sped up playback. As a result both sound similar to Bumblebee whose voice has the same processing.
: "Hey you!" "Who me?" "Yeah, you! Bring it!" "Oh, let's do this!" "You want a piece of this?" "You got it!"

=== 2013 ===
* '''Dragon Track''' [http://www.youtube.com/watch?v=vfuj72wsNNQ]
: ''Animation:'' Optimus Prime collides with Megatron, but this time it's the version of Megatron that comes with the [[Bot Shots (toyline)#Dragon Track|Dragon Track]]. A live action segment has startled onlookers witnessing [[Scourge (Cybertron)|Scourge]] bursting through the door of a subway car in order to goad Optimus Prime into a fight. Being the macho idiot that he apparently he is in this universe, Prime takes the bait again and the two charge at each other.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' The Dragon Track is demonstrated and the new moves it allows the Bot Shots to perform are highlighted.
: ''Notes:'' The ad also includes a plug for "bashing new beasts" at Transformers.com.
: "Hey Bot, it's go time!" "Oh yeah Beast? Bring it!"

== Fall of Cybertron ==
=== 2012 ===
[[File:FOCTeaserTrailerGrimlock.jpg|upright=1.66|thumb|And here we see Yankee slugger Babe Ruth approaching home plate...]]
* '''Teaser Trailer''' [http://www.youtube.com/watch?v=NhMsfJcQKSk]
: A series of black and white (with some red highlights) clips of Grimlock.

* '''Launch Trailer''' [http://www.youtube.com/watch?v=H7yibXofJoM]
: Cybertron has been ravaged by the war between the Autobots and Decepticons. Optimus Prime realizes the planet can no longer sustain them and that only one transport remains. Megatron places the blame for the current situation on Prime. Both sides make plans to journey to another planet. One, according to Shockwave, that is [[Earth|primitive but rich in raw energy]]. Grimlock disagrees with the idea of escaping to another planet, preferring to stand and fight. Metroplex heeds the call of the "Last Prime".
: [The Fall Of Their World] [Is The Beginning Of Their Legend.]

[[File:FOCRetroOptimusPrimeTrailer.jpg|upright=1.66|thumb]]
* '''Retro Optimus Prime trailer''' [https://www.youtube.com/watch?v=KFvFo7SpVzI]
: Starscream leads the Decepticons in an attack, only for G1 Optimus Prime to show up and [[The Touch|recreate a scene]] from [[The Transformers: The Movie]].

* '''Commercial''' [http://www.youtube.com/watch?v=QFZrL0x63c8] (90 second) / [http://www.youtube.com/watch?v=baf0nYhmYgg] (30 second)
: Optimus Prime carries Bumblebee away from a battle. He stands over Bumblebee with Jazz and Ironhide, ready for a fight. Megatron stomps and smashes a generic Autobot. He commands the Combaticons to attack and they combine into Bruticus. Swoop and Slug transform and take off. They join the other Dinobots to take on Bruticus while Prime goes for Megatron. Megatron starts to gain the upper hand and goes for a killing blow. Before he can land it though, Prime calls upon Metroplex.
: [At The End Of Their World] [Their Last Stand Begins] [Experience The Battle] [That Changed Their Fate] [And Decided Our Future]

== Transformers: The Ride-3D ==
=== 2012 ===
* '''Teaser trailer''' [http://www.youtube.com/watch?v=v-LE95WGDfc]
: After name checking the design team as the ones who brought you The Amazing Adventures of [[Spider-Man]] and [[King Kong]] 360 3-D, footage from the ride is shown. [[Evac (Ride)|Evac]] drives alongside a security fence before transforming and hopping over it. [[Megatron (Movie)|Megatron]] kicks [[Bumblebee (Movie)|Bumblebee]] in the back, knocking what looks like a canister out of Bee's hands and into Evac's. Megatron bursts out of a floor. [[Devastator (ROTF)|Devastator]] grasps at thin air while falling from a building. [[Laserbeak (DOTM)|Laserbeak]] drags...something through a floor of an office building. [[Optimus Prime (Movie)|Optimus Prime]] (speaking to the camera) congratulates some freedom fighters.
: ''Notes:'' Optimus Prime is not voiced by [[Peter Cullen]].
: [From the team that brought you The Amazing Adventures of Spider-Man] [King Kong 360 3-D] [And now] [Transformers The Ride-3D] [Ride it this May] "Well done, freedom fighters."

[[File:TransformersTheRide3DSuperbowlAdOptimus.jpg|upright=1.66|thumb]]
* '''Super Bowl XLVI Commercial''' [http://www.youtube.com/watch?v=KorOHqxYSuo]
: Aired [[February 5]], [[2012]]. We appear to return to the broadcast of Super Bowl XLVI only to have the feed interrupted by a message from Optimus Prime. "Humans, you are in grave danger. The Decepticons have taken over, we need your help-" He is blasted then shoved out of the way by Megatron who "finishes" Optimus Prime's thought: "earthlings, and soon you will all perish!" The feed goes out as on screen text instructs us to "Prepare for Battle" and the narrator tells us to ride the attraction at Universal Studios.
: ''Notes:'' Peter Cullen reprises his role as Optimus Prime while [[Frank Welker]] supplies the voice of Megatron.

[[File:TransformersTheRide3DCommerical.jpg|upright=1.66|thumb]]
* '''Commercial''' [http://www.youtube.com/watch?v=VfCsnAI4IyA](Hollywood May 25)/[http://www.youtube.com/watch?v=Mu5i9YSH7VE](Orlando Now)
: A metal bar appears out of ice vapor. Megatron takes a swing at Optimus Prime and misses, slamming his fist into the ground. The metal bar rotates as more ice vapor eminates from the bar. Bumblebee rips a small Decepticon apart. A hand reaches for the metal bar. An unidentified arm ([[City of Steel (episode)|with the hand at the end of that arm holding a gun]]) moves towards [[Bonecrusher (Movie)|Bonecrusher]] and shoots him in the face. [[Grindor (ROTF)|Grindor]]? runs. The hand completes its grip on the bar. Two more hands grab the bar. Optimus Prime tries to restrain Megatron with a chain but Megs is able to fire his cannon at the camera anyway. The bar is revealed to be part of a theme park ride being held two men and a woman all wearing 3D glasses. Devastator sucks a car into his mouth.
: [Prepare] [For The Greatest] [Battle] [You'll Ever] [Ride] [Transformers The Ride-3D] ''Transformers: The Ride. Ride it. At Universal Studios Hollywood.''
: ''Notes:'' This ad came with either "Ride it [Month] [Day]" or "Ride it now" and was used for both Universal Studios Hollywood and Universal Resort Orlando.

* '''Radio ad''' [http://www.youtube.com/watch?v=2-rOpJnxRHY]
: ''...for this, Universal Studios: Hollywood is offering their "Buy a day, get 2012 free" pass to the public for a limited time. You and your family can enjoy the park, or what remains of it, all year long for the price of one day. And experience your favorite rides again and again. Like the intense King Kong 360 3D and be able to return this May to live the exciting arrival of Transformers: The Ride - 3D. This offer ends April 29th, 2012 so we ask all civilians to hurry and purchase their annual pass today. This was an official message from the EDC, [[Earth Defense Command]] against the Decepticons. Black out dates and restrictions apply. Go to UniversalStudiosHollywood.com for details.''

[[File:TransformersTheRide3DSuperbowlAdMegatron.jpg|upright=1.66|thumb]]
* '''Universal Resort Orlando Trailer''' [http://www.youtube.com/watch?v=ZHpmcRxPpd0]
: Optimus Prime delivers a warning about a Decepticon attack on Orlando and makes a plea for help from humankind, only to be interrupted by Megatron.
: "Humans, you are in grave danger. I, am Optimus Prime. I must warn you, that at this very moment the Decepticons are mobilizing to take over Orlando. Their plan is to destroy the human race. They will ravage your planet like they did our own, until it is consumed with death. But hope is not lost. We can rise against evil and defeat Megatron, but we cannot do it alone. Humans, we need your help to defend mankind ''before'' it is too late. Orlando, the time has come to prepare for battle-" "earthlings, and soon you will all perish."
: ''Notes:'' This is an extended and modified version of the message and interruption from the Super Bowl commercial. As such, [[Peter Cullen]] and [[Frank Welker]] voice Optimus Prime and Megatron respectively. The ride footage from the teaser trailer is tacked onto the end.

* '''Universal Studios Hollywood''' [http://www.youtube.com/watch?v=v49qrd6LN00]
: This is just the on screen text [Prepare For The Greatest Battle You'll Ever Ride] followed by an abbreviated version of the ride footage from the teaser trailer.
{{-}}

=== 2018 ===

* '''Peyton Manning: Vacation Quarterback''' [https://youtu.be/PlNoeTWSfe4?t=27s]
: Scene from an longer commercial, aired on [[February 4]], [[2018]] during the Super Bowl. While on vacation at Universal Studios with his family, {{w|Peyton Manning}} runs into Megatron, who Manning thinks [[Megatron (human)|used to play]] for [[Megatron (human)|Detroit]]. Megatron is sickened by the sight of Manning.

== Construct-Bots ==
=== 2013 ===
[[File:ConstructBotsCommercial.jpg|upright=1.66|thumb]]
* '''Toy ad #1''' [http://www.youtube.com/watch?v=qp5z6L9PVI8]
: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] breaking out of his package; Bumblebee does the Cabbage Patch as [[Megatron (G1)|Megatron]] comes up behind him and knocks him down with a back legsweep. Megatron is quite amused by this until Bumblebee turns the table by stripping Megatron's parts off in a tornado of action, leaving him "naked". At the end, Bumblebee busts through the wall seen behind the Construct-Bots Bumblebee and [[Soundwave (G1)|Soundwave]] figures, does a somersault and then points at the camera: "Build ''your'' Bot!"
: ''Narration:'' [[Dynamic!]]
: ''Toy segment:'' The Bumblebee Construct-bot figure is built to robot mode, changed to vehicle mode and customized with parts from Soundwave.
: ''Notes:'' The narration switches from the narrator to Bumblebee without any change in voice. It's merely indicated by the animated Bumblebee's lips moving. Megatron's laugh, shriek and grunts are provided by an unknown voice actor. The animation was shared with the online video [[Switcheroo!]]
: ''Now, you can build your bot your way!''

* '''Toy ad #2''' [http://www.youtube.com/watch?v=w6jE-bctjyg]
{{See also|Toys & App TV Commercial}}
: ''Animation:'' The Bumblebee breaking out of his package intro is re-used here. Bumblebee transforms into his jet mode and flies around. Much to his dismay he encounters Megatron trying to shoot him down. He is saved by [[Optimus Prime (G1)|Optimus Prime]] ramming into Megatron in truck mode. Megatron is hit so hard, he not only goes flying but all his armor flies off, once again leaving him "naked". Optimus Prime transforms to robot mode.
: ''Narration:'' [[Dynamic!]]
: ''Toy segment:'' The Construct-Bots app is demonstrated on a tablet PC. The Bumblebee figure is set down next to his package and that of Soundwave.
: ''Notes:'' Again, there is little to no distinction between the narrator voice and the Bumblebee voice. Megatron again has a laugh and shriek provided by an unknown actor. Thanks to the amount of animation and the app demonstration, the only actual toy footage is a seven second or so stretch of the Bumblebee figure being set down and then still visible on screen as CGI Bumblebee breaks through the wall, rolls forward and begins speaking to the camera.
: ''Unleash your ultimate Optimus Prime!''

* '''Cybertron Construction Zone on CartoonNetwork.com''' [http://www.youtube.com/watch?v=-T4eKlJVSUA]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy segment:'' Optimus Prime and Megatron laying on circular platforms with their parts spread out around them. A CGI robotic camera analyzes them, and the connected computer system counts 67 pieces for Optimus Prime, 68 for Megatron and declares that there will be no mixing. A set of human hands builds Optimus Prime but finishes by adding Megatron's [[Insignia|faction symbol]], to the astonishment of the narrator. The computer starts to flip out, noting that "This is against protocol." The narrator tells the computer to relax then instructs kids (with the help of their parents) to go to [[Cartoon Network]]'s website to [[Construct-Bots Builder|"construct, customize and convert your own ultimate custom bots."]]
: ''Notes:'' The narrator refers to the camera/computer combo as 'Cyborg'.
: ''Should've tried that years ago.''

== Age of Extinction ==
{{main|Commercial/Age of Extinction}}

==Angry Birds Transformers==
===2014===
====Game====
[[File:AngryBirdsCinematicTrailer1.jpg|upright=1.66|thumb]]
*''Comic-Con trailer'' [http://www.youtube.com/watch?v=ExD-ZX-Z_Ds]
: Uploaded [[July 24]], 2014. [[Red (AB)|Red]] is deployed by [[Astrotrain (G1)|a familiar looking space shuttle]] onto a beach dotted with palms. He runs across the beach and into a jungle, taking out a trio of pigs as he goes. Red stops at the sight of a pile of rocks which transforms into a robot in order to attack him. Red tries to fight back but finds his attack to be ineffective. This prompts him to use a [[telepod]] to call in [[King Pig]] to help him. After defeating the robot, Red goes to shake Pig's hand. Pig does the old "pull hand away and slick back your hair" trick and then laughs at Red. Jerk.

[[File:AngryBirdsCinematicTrailer2.jpg|upright=1.66|thumb|Holy crap Prime. It's just a Taco Bell.]]
*''Cinematic trailer'' [http://www.youtube.com/watch?v=7lL_rOz2DUY]
: Uploaded [[August 29]], 2014. A comet?, streak of light? cross the universe and deposits the [[AllSpark#Angry Birds Transformers continuity family|AllSpark Egg]] onto a planet much like [[Earth|our own]]. The Angry Birds and Pigs race toward a standoff in a rocky, desert-like area. The Allspark egg turns them into the [[Autobird]]s and [[Deceptihog]]s. Nearby eggs are turned into the [[Eggbot (AB)|Eggbots]], who open fire on both groups. They also start turning rocks into automated gun turrets. Red and King Pig have a tense arm wrestling lockup which causes rocks to start flying. This is interrupted by the Eggbots who draw the Autobirds' full attentions. The Autobirds destroy the turrets and chase the Eggbots off towards a volcano.
{{Note|This trailer is an homage to the Season 1 [[title sequence]] of ''[[The Transformers (cartoon)|The Transformers]]'' complete with its own unique theme song (written in part by [[Vince DiCola]] himself) and the title text coming out from behind the volcano. The creators even went so far as to make the animation look like it's an authentic 1980's production ripped from a VHS tape with film defects and tracking issues.}}

*''Gameplay Trailer'' [http://www.youtube.com/watch?v=ejZmRyraq2g]
: Uploaded [[September 25]], 2014. A montage of gameplay footage.

*''Character trailers'' - Brief demos of the model for the highlighted character.
**"Red as Optimus Prime!": [http://www.youtube.com/watch?v=veUmALdUbfo]
**"Chuck as Bumblebee!": "[http://www.youtube.com/watch?v=FzLL96i3WPs]
**"Hal as Grimlock!": [http://www.youtube.com/watch?v=svl_hrkIGAg]
**"Corporal Pig as Galvatron!": [http://www.youtube.com/watch?v=lK0j9Bh2jCM]
**"Foreman Pig as Lockdown!": [http://www.youtube.com/watch?v=jE_GNEGexxg]

*''Behind the scenes with Vince DiCola and Kenny Meriedeth!'' [http://www.youtube.com/watch?v=0LlkMgAQIkk]
: Uploaded [[August 29]], 2014. Vince DiCola and [[Kenny Meriedeth]] talk about what went into creating the soundtrack for [[Angry Birds Transformers (mobile game)|Angry Birds Transformers]].

* ''Launch trailer'' [http://www.youtube.com/watch?v=pp9MW6Yj0NA]
: Uploaded [[October 30]], 2014. A mixture of footage from the Cinematic trailer, the Gameplay trailer, and the Character trailers combined with footage of Angry Birds cosplayers at [[New York Comic Con#2014|New York Comic Con 2014]], set to the Angry Birds Transformers theme song. The soundtrack and the new ability to take a teammate into events are highlighted features.

====Toys====
{{stub}}

===2015===
====Game====
* ''Deceptihogs' Revenge'' [https://www.youtube.com/watch?v=sOLaQG34eSM]
: Uploaded [[January 14]], 2015. Optimus Prime Bird and Megatron Pig fist-bump as they drive up to the EggSpark. Megatron Pig reaches it first, and is entranced by its glow. Optimus Prime reaches out to him to be helped up... But Megatron Pig laughs maniacally in his face as the EggSpark upgrades him into Dark Megatron Pig! Dark Megatron Pig kicks Optimus Prime Bird away, and returns to the Deceptihogs' lair. He is followed by the Autobirds, who burst in to find... The Deceptihogs using the EggSpark as a dancelight.
{{Note|This trailer is a sort of "sequel" to the Cinematic Trailer detailed above, animated in the same style. The gameplay footage highlights the "Deceptihogs' Revenge" update.}}

* ''Best Buddies'' [https://www.youtube.com/watch?v=tnCsp0bVv6g]
: Uploaded [[April 28]], 2015. Bumblebee Bird faces off against a swarm of flying Pigbots, barely holding his own... then spots Heatwave Bird relaxing nearby in a hammock. Perplexed, he goes up to his friend for help, but Heatwave Bird is uninterested... until a stray shot blows off the little umbrella from his drink. Heatwave Bird blows up the Deceptihogs with one shot, before going back to nursing his drink.

* ''Arcee and Airachnid join the team!'' [https://www.youtube.com/watch?v=UwEBZB9mcVs]
: Uploaded [[May 21]], 2015. Arcee Bird does some heavy-lifting at the gym. As she finishes up, she walks by Galvatron Pig, spotting Megatron Pig at a nearby weight station. Galvatron Pig is distracted by Arcee Bird, and picks up her discarded lollypop, while Megatron Pig struggles with the weight he attempted to lift. Airachnid Bird does some yoga stretches, surrounded by japanese lanterns... but gets her leg stuck behind her neck. She hops past Megatron Pig, now at a punching bag. Optimus Prime Bird jogs across the countryside, and meets with Arcee Bird, Airachnid Bird, and Megatron Pig. They jump up in cheer together. Freezeframe.

* ''Meet Bluestreak and Prowl!'' [https://www.youtube.com/watch?v=OMnFZn16BV8]
: Uploaded [[July 15]], 2015. Optimus Prime Bird and Arcee Bird are on the run from some Flying Pigbots! Arriving at a cliff edge, they try to fight back, only to find that they are out of ammo. They duck behind a boulder for cover... And are rescued by Bluestreak Bird, teleporting in! Elsewhere, Heatwave Bird and Bumblebee Bird are driving by when... Aww, someone taped over this part with some gameplay footage!
{{Note|This trailer is yet another one made to look as though it was ripped fram a VHS tape. In keeping with the theme, a short portion of another "commercial" can be seen before the Angry Birds: Transformers" footage begins.}}

* ''Introduction to Energonicons'' [https://www.youtube.com/watch?v=r13C9W01Re8]
: Uploaded [[July 24]], 2015. Nick from the Angry Birds Transformers team covers the subject of "Energonicons," a new feature included in the game as of its "1.6" update.

* ''Introduction to Crafting'' [https://www.youtube.com/watch?v=GCZFTlNLQ68]
: Uploaded [[July 27]], 2015. Nick from the Angry Birds Transformers team covers the subject of "Crafting" a new feature included in the game as of its "1.6" update.

* ''Introduction to Bluestreak'' [https://www.youtube.com/watch?v=Q7Tr_nY_ruw]
: Uploaded [[July 27]], 2015. Nick from the Angry Birds Transformers team covers the subject of new character "Bluestreak" an addition to the game as of its "1.6" update.

== Hero Mashers ==
[[File:HeroMashersCommercial.jpg|upright=1.66|thumb|No more, Optimus Prime! Grant me mercy, I beg of you! Use a breath mint!]]
=== 2014 ===
* '''Hero Mashers''' [http://www.youtube.com/watch?v=-EmoVsaUkiM]
: ''Animation:'' Megatron battles it out on city street with Optimus Prime, Bumblebee and Grimlock. The three Autobots swap parts all the while and Prime borrows a few of Megs' parts at one point.
: ''Narration:'' Unknown.
: ''Toy segment:'' None.
: ''Notes:'' This ad continues the long history of music in Transformers commercials. This time however, it isn't a rap. It's a parody of "The Hokey Pokey".
: (Briskly, to the tune of "The Hokey Pokey") ''Optimus stumbles upon, pieces of Megatron. He tries them on for size, and they all fit to his surprise. More powerful than ever, enemies meet their demise, that's what it's all about. Autobots combine, Megatron's missiles miss. Using Grimlock's arms, they stop him with a dino fist. Taking bad guys down is easy, when you're mashing that with this. That's what it's all about.

== Battle Masters ==
[[File:BattleMastersCommercial.jpg|upright=1.66|thumb|Now boys, fight clean. No rough stuff. None of this. Or this. Or this. Or like so. Or this. Or this. Or this. You understand?]]
=== 2014 ===
* '''Battle Masters''' [http://www.youtube.com/watch?v=dPRA1nyMfvg]
: ''Animation:'' [[Optimus Prime (Battle Masters)|Optimus Prime]] sits in his locker room, pumping himself up to fight [[Megatron (Battle Masters)|Megatron]]. After the fight, Prime hoists the title above a defeated Megatron.
: ''Narration:'' Unknown.
: ''Toy segment:'' Two boys play with the Battle Masters in the center of a boxing ring.
: ''Welcome to Fight Night.''
: This commercial was animated by [[Clockwork VFX]]

* '''Battle Masters Fight Night''' [http://www.youtube.com/watch?v=LsQwKJN39Jg]
: An ad for a three day promotion for the [[Battle Masters mobile game]] where if a player beat the tournament, they would unlock the Brazen Brawler, [[Knockout (Battle Masters)|Knockout]]. The promotion ran from [[August 15]] to [[August 17]], [[2014]].

== Robots in Disguise (2015) ==
=== 2014 ===
* '''Exclusive First Look''' [http://www.youtube.com/watch?v=jwsLeDPQCvA]
: Premiered [[July 24]], [[2014]] at [[San Diego Comic-Con]]. Features clips from ''[[Transformers: Robots in Disguise (2015 cartoon)|Robots In Disguise]]'' set to a techno track without any dialogue or sound effects.

* '''Season 1 trailer''' [http://www.youtube.com/watch?v=1KjHtPfhHCg]
: Uploaded [[October 7]], 2014 to the Hasbro Studios YouTube channel. Presented on [[October 9]], 2014 at [[New York Comic Con]].
: ''Get ready...for a new mission...with a new team...and a new leader. Coming in 2015...a new team will roll out. Transformers: Robots in Disguise. Coming in 2015.''

* '''Bumblebee's Mission''' [http://www.youtube.com/watch?v=k3qOX6p2xR4]
: Uploaded October 9, 2014 to the Hasbro Studios YouTube channel. A 3 minute clip of [[Bumblebee (WFC)|Bumblebee]]'s team talking him into letting them help with his mission.

* '''Masters of Destruction''' [http://www.youtube.com/watch?v=Kgi7O-ycjuI]
: Uploaded October 9, 2014 to the Hasbro Studios YouTube channel. The Autobots take on [[Bisk (RID)|Bisk]].

===2015===
* '''Season 1 trailer #2''' [http://www.youtube.com/watch?v=d_xFCPPbkUs]
: Uploaded [[February 23]], [[2015]] to the Official Transformers Channel.
: "I need you on Earth Bumblebee." "Optimus!" "We could be looking at a Decepticon army trying to take this planet." "Ready for your backup plan, sir." "I don't have one!" "Why don't we just start punchin' and see how it turns out?" "If we're gonna wrap these fugitives up, we need to be robots in disguise." "Woah." ''Transformers: Robots in Disguise. A brand new series. Only on Cartoon Network.''

* '''Series Premiere''' [http://www.youtube.com/watch?v=lAb-J-EMk1U]
: Aired [[March 14]], [[2015]].
: "Playtime's over." ''The Transformers have a new mission.'' "And I'm stranded on Earth with two teenagers." ''Catch every fugitive Decepticon on Earth and get them back into their cells.'' "I could eat the whole planet. Just the crunchy parts." ''But it's not gonna be easy...'' "Roll up and roll out! I'll work on that last part." ''Transformers: Robots In Disguise. One hour series premiere. Tonight at six, five Central. On Cartoon Network.''

* '''One Step and Three Step Changers''' [http://www.youtube.com/watch?v=hXhJWFTS2ks]
:Uploaded [[February 20]], 2015 to the Official Transformers Channel.
: ''Animation:'' CGI Bumblebee pulls into a parking lot near a beach as [[Steeljaw (RID)|Steeljaw]] pops out of some sand behind a live action boy. Bumblebee battles Steeljaw, eventually tossing him into the ocean.
: ''Narration:'' Standard RID 2015 Guy
: ''Toy segment:'' Live action kid transforming One Step Steeljaw and Three Step Bumblebee.
: ''Notes:'' Bumblebee's voice is provided by [[Will Friedle]].
:* '''One Step and Three Step Changers with Warrior Class Optimus Prime'''
: An edited version of the commercial above, featuring a brief clip of [[:File:Transformers-RID2015-spring-CM-ver-2-Optimus-Prime.jpg|Warrior Class Optimus Prime]].
: ''Notes:'' This [[Optimus Prime (WFC)|Optimus Prime]] features unpainted thighs.
:* '''One Step and Three Step Changers''' [http://www.youtube.com/watch?v=HOvHl0OGNqU]
: An edited version of the original commercial, featuring One Step Grimlock instead of Steeljaw. The ending shot also is replaced with a new one, showcasing One Step Grimlock and Sideswipe (the second mold), Warrior Optimus Prime and Strongarm, and Three Step Bumblebee and Thunderhoof.
:''Get on the action fast with One-Step, and Three Step Changers! And: Convert your favorite heroes with Warriors!''

* '''Mega Optimus Prime'''[http://www.youtube.com/watch?v=owcaYg2OnEE]
: Uploaded [[June 16]], 2015 to the Official Transformers Channel.
: ''Animation'': Optimus Prime takes on [[Divebomb (RID)|Divebomb]], [[Airazor (RID)|Airazor]], and [[Fracture (RID)|Fracture]] in their rampage.
: ''Narration:'' Standard RID 2015 Guy
: ''Toy segment:'' Kid in yellow hoodie transforms Optimus Prime after driving him through a diorama.
: ''Notes:'' Optimus Prime's voice is not provided by [[Peter Cullen]].
:''Mega Optimus Prime converts fast in 3 Steps, from bot to battle!''

* '''Deployers: 'Mini-Con'''' [http://www.youtube.com/watch?v=AVqc6Wifs-o]
: Uploaded August ?? 2015.
: ''Animation:'' None, apart from CGI manufacturing robot arms manipulating toys into place for the end shot.
: ''Narration:'' Standard RID 2015 Guy
: ''Toy segment'': Two kid scientists demonstrates the "science" of the Deployer gimmick, but only ended up fighting with their respective deployers when the kid from the left accidentally knocked off their ''only beaker''.
: ''Notes:'' When the camera pans out to show the two kids fighting across the table, there's no sign of the beaker anywhere.
: ''Oh yeah, now that's science!''

* '''Deployers''' [http://www.youtube.com/watch?v=3BbcQTNPsPg] (30-second version)
: Uploaded September 20, 2015.
: ''Animation:'' Three different segments: [[Drift_(RID)|Drift]] deploys [[Jetstorm (RID)|Jetstorm]]; Fracture deploys Airazor and [[Divebomb (RID)|Divebomb]]; Drift deploys both Jetstorm and [[Slipstream (RID)]] and Fracture deploys his Mini-cons leading to a clash. Only the aftermath of the clash is seen with the Autobots standing tall over, and in the case of the Mini-cons standing tall on, the Decepticons.
: ''Narration:'' Standard RID 2015 Guy
: ''Toy segment:'' Two boys duel with Drift, Fracture and their Min-cons in a diorama.
: ''Notes:'' Diorama is the same one used for the Mega Optimus Prime ad.
:''Convert, Load, and Launch Mini-cons!''

* '''Super Bumblebee''' [http://www.youtube.com/watch?v=DT-9ZCgOhAk] (15-second version) / [http://www.youtube.com/watch?v=uiTpA1zsWHI] (30-second version)
: Uploaded August 23, 2015.
:''Animation'': Steeljaw approaches Bumblebee, and bee transforms himself into a ''bigger'' bot, and then plays Steeljaw like a toy.
: ''Toy segment'': A boy drives Bumblebee through a scenic diorama before transforming him. His scale with other figures and electronic features are also demonstrated.
: ''Notes:'' The diorama is the same as the previous commercial.
:''Super Bumblebee: converts fast!''

* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=G0saCzXCR8k]
: Happy Meal box A pulls out a Yoplait GoGurt tube from behind his back, much to the delight of a second Happy Meal box. Happy Meal box B spins the GoGurt (and thereby also twists the arm of box A) like an airplane propeller. This causes box A to fly around like an airplane, eventually knocking down box B from behind. After B gets up and sees A fly away again, Bumblebee shows up. B hops into Bee's driver seat and starts pressing all around Bumblebee's interior touch screen controls, triggering his transformation. Once transformed, Bee is tickled by the Happy Meal box banging around inside him, trying to get out. Box B eventually manages to pop out of a hatch behind Bumblebee's head, and the zaniness of the whole thing gives both of them a good laugh. Box A flies through the still shot of the actual toys just before his arm propeller runs out of steam and he crashes.

* '''Exhibit at The Children's Museum of Indiana''' [https://youtu.be/psXk7_r_yHE]
: Optimus Prime narrates, appealing to the citizens of Earth to join [[Autobot|his team]] to defend the Earth from the Decepticons, who have been sighted near the museum. This narration accompanies various shots of the exhibit being enjoyed by children and their parents.
: ''Notes:'' Optimus Prime's narration is provided by his usual cartoon voice actor, [[Peter Cullen]].
: "Citizens of Earth, Decepticons have been sighted at the children's museum. We need you to join our team. Are you Autobot or Decepticon? Where do you stand? You must choose. You must prepare yourself to explore our world. Train the young. Design new Transformers characters. To protect the Allspark, join me Optimus Prime, to defend Earth." "Transformers: Robots In Disguise, at the Children's Museum of Indianapolis. Open now."

===2016===

* '''Power Surge Optimus Prime''' [http://www.youtube.com/watch?v=mkSXc6Nyewg]
: Uploaded September 1, 2016.
: ''Animation:'' [[Starscream (WFC)|Starscream]] lands in front of house where a boy comes out to defend it with his Power Surge Optimus Prime figure on a stormy night. Starscream then recoils in fear as [[Aerobolt]] being snapped onto the toy chest and activating its gimmicks causes the real Optimus Prime to show up.
: ''Narration:'' [[Peter Cullen]] with the Standard RID 2015 Guy doing the figure description at the end.
: ''Toy segment:'' Live action boy, flipping back the cab portion of the toy, then attaching Aerobolt to Prime's chest to trigger his pop-out wings and cannons.
:''When evil casts its shadow, step into the light to power up and be more than meets the eye.''

* '''Power Surge Bumblebee''' [http://www.youtube.com/watch?v=0hRyIz-3_hk]
: Uploaded September 19, 2016.
: ''Animation:'' [[Thunderhoof (RID)|Thunderhoof]] transforms in the middle of a downtown intersection with a number of humans looking on. One of them, a young boy, steps up and holds his Power Surge Bumblebee figure up to Thunderhoof. This prompts the Decepticon to laugh and point at the child. The boy snaps [[Buzzstrike]] to the figure's chest to power it up. Thunderhoof is not swayed and continues laughing until he notices the real Bumblebee is standing behind him with Buzzstrike in-hand.
: ''Narration:'' Peter Cullen with the Standard RID 2015 Guy doing the figure description at the end.
: ''Toy Segment:'' Boy transforms Buzzstrike to chestplate mode and attaches him to Bumblebee.
:''Some forces will always try to stop you, but you have a choice. Power up and be more than meets the eye.''

* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=IcghgJtUzkU]
: Four kids sit on the front steps of a house, eating their [[McDonald's]] Happy Meal. One kid pulls out a robot mode Optimus Prime figure, which is strangely not bagged, from his Happy Meal box. As he shouts "Whoa, cool!", one of the other kids pulls out a robot mode Steeljaw figure. A third kid then shouts "You're outnumbered now, Optimus Prime!" as he holds up his robot mode Thunderhoof figure. Kid number four takes a bite out of his McNugget and nods knowingly at kid number one. After the still shot of the four toys, we find out that in an incredible coincidence kid four got vehicle mode Bumblebee. He asks "Who's out numbered now?" and flicks the toy forward. As the toy leaves the frame, it's replaced by a yellow Chevy Camaro that the four boys take to be the [[Bumblebee (Movie)|real-life Bumblebee]]

{{stub|Promos for the cartoon}}
{{-}}

===2017===

* '''Combiner Force: When Bots Collide''' [http://www.youtube.com/watch?v=zlU2yNP1Gt0]
* Uploaded January 6, 2017.
: ''Animation:'' CG Optimus Prime & [[Strongarm (RID)|Strongarm]] collide and combine into Primestrong in a Southwestern U.S. desert. This happens behind a boy doing the same with his action figures.
: ''Narration:'' Unknown.
: ''Toy Segment:'' The animation segment is revealed to be a figment of the boy's imagination as a pan out from his eye shows him playing with the Combiner Force toys at what appears to be a picnic table.
:''Crash! and combine forces to become more than meets the eye! Now you can have the power to turn two, into one with new Robots in Disguise Crash Combiners ...and Activators.''

{{-}}

== Combiner Wars ==
===2015===
[[File:Transformers-Combiner-Wars-Commercial-Superion.jpg|upright=1.66|thumb]]
*'''Transformers Generations: Combiner Wars''' [http://www.youtube.com/watch?v=wy-n-pzrJvI] (30-second version) / [http://www.youtube.com/watch?v=oUXbTUKK6W4] (15-second version)
:Uploaded June 28, 2015 to the Official Transformers Channel.
:''Animation:'' A head shot of [[Optimus Prime (G1)|Optimus Prime]] talking about the [[Aerialbot (G1)|Aerialbots]], while said team flies to the city to stop the rampaging [[Menasor (G1)|Menasor]]. The Aerialbots combine to form [[Superion (G1)|Superion]], and they battle against the Decepticon gestalt.
: ''Toy Segment:'' The Aerialbots are combined into Superion, who faces off with Menasor.
: ''Notes:'' Powerglide only shows up in the toy segment after Superion is formed.

*'''Transformers Generations: Combiner Wars: Defensor''' [http://www.youtube.com/watch?v=e3Mv1lNDMhg]
:''Animation:'' Same as the first Combiner Wars ad but with scenes featuring the [[Protectobot (G1)|Protectobots]] and [[Defensor (G1)|Defensor]] replacing those that featured the Aerialbots and Superion.
:''Notes:'' Groove is not present on the first scene of the Protectobot's alt modes, and he later appears to form Defensor's chest.

*'''Transformers Generations: Combiner Wars: Sky Reign''' [http://www.youtube.com/watch?v=OKQXMwiE69k] (23-second version) / [http://www.youtube.com/watch?v=bn7tZTWrDJE] (19-second version)
:''Animation:'' An abbreviated version of the animation from the first two Combiner Wars ads, featuring Menasor and Superion as the combiners. Optimus Prime's lines have been shortened as well. This time, instead of referring to any specific Transformers (himself included), he merely says "Six Decepticons have formed a massive combiner. Autobots, you have the power to combine." The animation from the end of the commercial has been omitted completely.
:''Toy Segment:'' [[Sky Reign]] is formed and placed in a faceoff against [[Bruticus (G1)|Bruticus]].
:''Courage is stronger when combined!''

*'''Transformers Generations: Combiner Wars: Devastator trailer''' [http://www.youtube.com/watch?v=4CELuyLdOg4]
: ''Animation:'' Excerpts from [[The Transformers (cartoon)|The Transformers]].
: ''Notes:'' The trailer is composed of text narration interspersed with snippets of the G1 cartoon and still frames of Devastators' various comic appearances all set to a background techno rock track. The cartoon snippets are occasionally accompanied by re-dubbed dialogue, presumably to avoid paying royalties for the use of the original voice actors' performances.
: ''The '''original''' combiner was made of | TOUGH STUFF | His return from G-1 [sic] | Has been 30 years in the making'' "Constructicons, merge into Dev-a-sta-tor." ''And now | We bring you'' "Devastator is back!" ''Devastator''
{{-}}

== Titans Return ==
===2016===
[[File:TF-Generations-Titans-Return-CM.jpg|upright=1.66|thumb]]
*'''Transformers Generations: Titans Return''' [http://www.youtube.com/watch?v=rBYZ_6Q2kd8] (15-Second Fortress Maximus version) / [http://www.youtube.com/watch?v=EfSTaOAyRc8] (15-second Powermaster Optimus Prime verison)
:''Animation:'' Sentinel Prime and Blurr transforming into robots with their Titan Masters forming their heads, with Fortress Maximus appearing from behind.
:''Toy Segment:'' There are two variants of the commercial, one where "You can even control Powermaster Optimus Prime!" and one where "You can even control Fortress Maximus!" In either case, the respective Transformer has their head plugged in and then is shown in their alternate mode.
:''Notes:'' The commercial was first seen in Cybertron Con 2016.
:''On Cybertron, the ancient Titans has returned!''

===2017===
*'''Transformers: Titans Return - "More than Meets the Eye"''' [https://www.youtube.com/watch?v=qM_0jMmkIio]
:''Animation:'' Sawback replaces Diac as Optimus Prime's head, then he shoots at Megatron, who dodges, then Fangry becomes his head and he stomps the ground, making a quake Optimus dodges. Hot Rod runs by, Ptero becomes his head and then he transforms.
:''Toy Segment:'' Diac is detached from Optimus Prime and transformed into robot mode, then Sawback is plugged in his place. Ending shot shows Optimus Prime, Hot Rod and Sawback.
:''On Cybertron, Titan Masters enhance Optimus Prime's Fireblast, Megatron's Strength and Hot Rod's Speed!''
{{-}}

== The Last Knight ==
{{main|Commercial/The Last Knight}}

== Power of the Primes ==
*'''Transformers: Power of the Primes''' [https://www.youtube.com/watch?v=aMziLNsacoI] (15-second version) [https://www.youtube.com/watch?v=iXtMR-jiUNY] (20-second version)
:''Animation:'' Micronus lands on Cybertron. Jazz escapes from Starscream's attacks, then Micronus comes out and boosts Jazz's power.
:''Toy Segment:'' Starscream lands and aims at Jazz and Micronus. Micronus is pulled out from his [[Prime Master|Decoy Armor]] and placed inside Jazz's chest armor.
:''Notes:'' In the 15 seconds version, the final shot shows Beachcomber alongside the three aforemented characters.
:''Unleash the Prime to become more than meets the eye!''

*'''Transformers: Power of the Primes Optimus Prime and Rodimus Prime''' [https://www.youtube.com/watch?v=kBPUi8aksB4]
:''Toy Segment:'' A kid asks to some super computer how Optimus and Rodimus became Primes. The computer answers that Orion Pax and Hot Rod became them by the power of the Matrix. The kid transforms the two Leader Class toys of them, pulls out Optimus's Matrix and inserts Rodimus's into his placement.
:''Notes:'' Multiple scenes from the 1986 movie are shown in the super computer's screen.

== Studio Series ==
*'''Transformers Studio Series''' [https://www.youtube.com/watch?v=95Sp8a_TpHg]
:''Animation:'' Brief clip of Bumblebee transforming from the first movie.
:''Toy Segment:'' Bumblebee, Ratchet and Optimus Prime are set in front of the cardboard backdrops included with them.
:''Discover the moments and bring home the characters that defined a generation! You set the stage with Transformers Studio Series.''

*'''Transformers Studio Series''' [https://www.youtube.com/watch?v=iQCgOcalodA]
:''Animation:'' Same as above.
:''Toy Segment:'' Same as above, but Blackout replaces Ratchet.

== Cyberverse ==
*'''Action Attackers''' [https://www.youtube.com/watch?v=pOTHF3QWBM4] (20-second version) [https://www.youtube.com/watch?v=jyCpyIMe0SE] (15-second version)
:''Toy Segment:'' A kid transforms [[Bumblebee (Cyberverse)|Bumblebee]] and gasps at the activation of his car mode gimmick. He then transforms [[Grimlock (Cyberverse)|Grimlock]] too and activates his fire-breathing gimmick, and this time Bumblebee pokes out from behind the sofa to gasp at it in unison with the kid.
:''"WHOA" is right. Feel that thrill. There's always more than meets the eye! GET MORE WHOA with new Transformers Cyberverse Action Attackers!''
[[Category:Commercials| ]]
[[Category:Toys]]

Commercial

2020-01-28T02:46:47Z

DestroyerOfAglets: /* 2014 */

{{disambig2|TV advertisements|the bits between the show and the ads|Commercial bumper}}
{{suite}}
{{-}}
[[File:Targetmasters.jpg|upright=2.2|thumb|And watch the cartoon, too! It's not nearly this pretty, but it gives you time to blink.]]
Despite the existence of comics, cartoons, and other media intended to advertise [[Toy|Transformers toys]], Hasbro has routinely commissioned standard [[television]] '''commercials''' to promote their current toy lines. These commercials typically use a combination of animation and live-action film featuring the characters/toys in question.

During the Generation 1 days, animation used in the commercials consisted largely of newly commissioned pieces that told a story. Since then, nearly all animation featured in ''Transformers'' commercials can be classified as either re-used excerpts from the current cartoon or short animations used to merely introduce the ad. Live-action toy segments have stayed mostly the same, with most US and international ads showing kids (or a pair of hands) transforming the toys. Japanese ads, by contrast, have shown a much larger preference for stop-motion toy segments.

As the goal of any advertising is to influence the viewer into buying the advertised product,''Transformers'' commercials have naturally played a large part in the perception of the [[Transformers brand]]. The narration of [[Victor Caroli]], along with the animation, enabled Generation 1 commercials to create the idea of a Transformers world with many stories to be told. The ''Beast Wars'' ad campaign created a similar feel of a whole world waiting to be explored but this time with organic beasts. This recurring theme of a huge world of stories has captivated many a Transformers fan and is largely responsible for the brand's rabid [[fandom]]. More recently, the massive ad campaigns for the [[live-action film series]] and associated merchandise has kept the Transformers brand in the eye of the public, and made the films feel like the blockbuster events they were intended to be.

==Generation 1==
{{main|Commercial/Generation 1}}

==Generation 2==
{{main|Commercial/Generation 2}}

==Beast Wars==
{{main|Commercial/Beast Wars}}

==Beast Machines==
===1999===
* '''Evolution Revolution sneak peek''' [https://www.youtube.com/watch?v=4qIkfT81hOA&t=7m04s]
: ''Animation:'' [[Cheetor (BW)|Cheetor]] and [[Rattrap (BW)|Rattrap]] emerging from the light of the [[Oracle (BM)|Oracle]].
: ''Narration:'' [[Jess Harnell]]
: ''Coming this fall...to Fox Kids...Beast Machines. Don't miss an exclusive first look. Today during the premiere of Digimon.''

[[File:Evolution Revolution.jpg|upright=1.1|thumb|It's a conversion re-version.]]
* '''[[Evolution Revolution]]''' [http://www.youtube.com/watch?v=vUH4qfS1xRc]
: ''Animation:'' Excerpts from [[The Reformatting]] and [[Master of the House]].
: ''Narration:'' ''Coming this fall to Fox Kids!'' at the very end by Jess Harnell
: ''It's a transformation revelation! It's Beast Machines.''
:* '''Evolution Revolution''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=9m34s] - An edited down version of the previous ad.

* '''Series premiere promo''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s]
: ''Animation:'' Excerpts from [[The Reformatting]] and [[Master of the House]].
: ''Narration:'' [[Neil Ross]]
: ''It's an all new show for a renegade group of Beast Machines.''
<table border="1" style="margin-left: 2em">
<tr><th>Version</th><th>Length</th><th>Link</th></tr>
<tr><td>Premiering Sat. Sept. 18th 10:00am</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 11:00am</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=11m09s</td></tr>
<tr><td>Station</td><td>0:30 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=11m41s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 10:00am</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m11s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 11:00am</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m36s</td></tr>
<tr><td>Station</td><td>0:20 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m55s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 10:00am</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m18s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 11:00am</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m30s</td></tr>
<tr><td>Station</td><td>0:10 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m42s</td></tr>
</table>

* '''Season One promo''' [http://www.youtube.com/watch?v=3Wj8B6ZAh9s]
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' Tom Kane
: ''An ape, a cat, a spider, a bat and a rat. Go wild with Beast Machines.''

[[File:MasterTheBeastCommerical.jpg|upright=1.1|thumb|Hey look, they put the [[Void]] in the poster!]]
* '''Master the Beast Sweepstakes''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m55s]
: ''Animation:'' Excerpts of [[Blackarachnia (BW)|Blackarachnia]] transforming, [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] turning his head, Optimus Primal landing in [[beast mode]], Megatron glaring, the Maximals together, Optimus Primal at the Oracle, Cheetor turning his head, Blackarachnia opening her eyes, Optimus Primal transforming, Rattrap in beast mode.
: ''Narration:'' Unknown
: ''Notes:'' This was an ad for the [[Master the Beast]] sweepstakes contest.
: ''Does changing into Beast Machines sound cool to you?''

* '''YTV promo''' [http://movies.tfarchive.com/movies/Beast_Machines/Beast_Machines_Commercial2.mpg]
: ''Animation:'' Excerpts of the Optimal/Transmetal 2 and Beast Machines versions of Optimus Primal, Blackarachnia and [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]] from the respective series.
: ''Narration:'' Edward Glen
: ''Notes:'' Each characters' ''Beast Wars'' Season 3 form is followed by their ''Beast Machines'' form accompanied by the narrator describing the changes as though he's narrating a fashion show.

[[File:Jetstorm and Primal Commercial.jpg|upright=1.1|thumb|That kid in the back? Way too excited.]]
* '''Deluxe Jetstorm and Optimus Primal''' [http://www.youtube.com/watch?v=9qIVLD-NelA&t=13m59s]

: ''Animation:'' Cartoon excerpts showing [[Jetstorm (BM)|Jetstorm]] firing at Optimus Primal and Optimus Primal jumping down from somewhere.
: ''Narration:'' [[SUNDAY SUNDAY SUNDAY!!!]]
: ''Toy segment:'' Two boys at school fight in the only honorable way — by badly transforming Optimus Primal and Jetstorm.
: "Three o'clock at the flag pole." "I'll BE there!"
:* '''Deluxe Jetstorm and Optimus Primal''' [http://www.youtube.com/watch?v=csjzeY8vXqA] - Edited down from the previous commercial.

* '''Supreme Cheetor''' [http://www.youtube.com/watch?v=0BEoOHppwAU&t=5m39s]

: ''Animation:'' Two excerpts featuring [[Cheetor (BW)|Cheetor]] transforming.
: ''Narration:'' None, apart from "New Beast Machines Electronic Cheetor Supreme sold separately" by the Cheetor Kid.
: ''Toy segment:'' Two kids face off in a gymnasium, surrounded by cheering friends. Megatron Kid makes threats to the other kid, who whips out Supreme Cheetor. Megatron Kid congratulates Cheetor Kid after losing their match.
: ''The challenge is in the change!''

* '''Nightscream and Ultra Jetstorm''' [http://www.youtube.com/watch?v=gs_268NcQew] [[File:BM Ultras Commercial.jpg|upright=1.1|thumb|"Nightscream likes EXTRA ketchup on his fries!" (Actual dialog)]]

: ''Animation:'' Excerpts of Jetstorm and [[Nightscream (BM)|Nightscream]] transforming.
: ''Narration:'' None, apart from "New Beast Machines Electronic Jetstorm and Electronic Nightscream sold separately" by Jetstorm Kid.
: ''Toy segment:'' Two kids ordering food are informed by the lady behind the counter that there is only one order of fries left, so they decide to fight it out with their Transformers. The "bad" kid grabs Ultra Jetstorm and shows it off for viewers' benefit, while the "good" kid transforms his Ultra Nightscream and shoots Jetty with his disk launcher. Nightscream Kid wins and tells Jetstorm Kid that "Nightscream likes EXTRA ketchup on his fries!" Jetstorm Kid warns him not to push it.
: "You're grounded Jetlag!"

* '''End of the Line promo''' [http://www.youtube.com/watch?v=ykgTS7btJPk]
: ''Animation:'' Excerpts from [[End of the Line]].
: ''Narration:'' Jonathan David Cook
: ''Notes:'' This spot aired several times throughout the morning of ''End of the Line's'' initial airing.
: ''This morning, all sides have the key to...'' "Worldwide armageddon!" "Doomsday." ''But who will be the first to turn it?''

===2000===
* '''Season Two promo''' [http://www.youtube.com/watch?v=3ibydIv9aeU]
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' [[Maurice LaMarche]] (?) and various local announcers.
: ''Maximize your mornings for an all new season of Beast Machines!''

* '''YTV promo 2''' [http://www.youtube.com/watch?v=qwGkNh2EM08]
: ''Animation:'' An excerpt from [[Endgame Pt. III: Seeds of the Future]] as normal, then reversed in a loop.
: ''Narration:'' Edward Glen (as Optimus Primal) in an intentionally doofy voice dub featuring any other voice removed and the original sound effects replaced with more comedic ones.
: A bewildered Optimus Primal finds himself falling and then grabs onto some molding on the side of a building. The molding gives way and he falls down the side of the building. He mistakes the sparks created by his scraping fingernails as something shooting from his fingers. He finally catches another piece of molding as Megatron (in his Optimal Optimus body) strafes him. As he tries to explain that he's not [[King Kong]], the scene reverses itself and he finds himself stuck in some sort of time loop.
: ''Notes:'' This ad doesn't mention anything about the series finale from which the animation is taken. In fact, this seems to be just a regular old promo for the show. Assuming this aired before [[Endgame Pt. II: When Legends Fall]], anyone eagle-eyed enough to spot Optimal Optimus' jetmode would've caught a hefty spoiler.

==Animorphs==
[[File:AnimorphsCommercial.jpg|upright=1.1|thumb|"ИƎI<font style="font-size:105%">⅃</font>A?"]]
===1999===
'''Animorphs''' [http://www.youtube.com/watch?v=ty0k87cP5z8&t=0m35s] (15 second) / [http://www.youtube.com/watch?v=3Boqg792QOk] (30 second)
: ''Narration:'' Unknown (possibly [[Shawn Ashmore]]).
: ''Notes:'' A brief explanation of the ''[[Animorphs]]'' story, with one of the characters saying "Animorphs, Transformers!" Features [[Jake (Animorphs)|Jake]], [[Tobias]], [[Size class|Mega class]] [[Aximili-Esgarrouth-Isthill|Ax]], [[Size class|Mega class]] [[Visser Three]] and [[Rachel]]. Some footage from the ''Animorphs'' TV series is seen, and an instrumental version of the series' theme plays underneath. The synthesized "Transformers!" digital voice (as with the concurrent ''Beast Wars'' ads, apparently taken from older ''Generation 1'' ads) plays at the end.
: ''The alien invasion has begun. Animorphs, Transformers!''
{{-}}

==Robots in Disguise (2001)==
===2001===
* '''Series premiere promo''' [http://www.youtube.com/watch?v=4qIkfT81hOA]
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' [[Koji Onishi]] ([[Jason Spisak]]), [[Optimus Prime (RID)|Optimus Prime]] ([[Neil Kaplan]]) and various other Autobots as a group, "ONLY on [[Fox Kids]]".
: ''Strap in, because this ride's about to...'' "Transform." "Transform!" ''Transform!''

* '''Series premiere promo #2''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=0m30s]
: ''Animation:'' Excerpts from [[Battle Protocol!]]
: ''Narration:'' ONLY on Fox Kids
: ''They came to destroy earth. NOW, the only ones strong enough to take them on, are hiding right, under, your...HOOD!''

[[File:Omega Prime Commercial.jpg|upright=1.1|thumb|Neither golden retriever, nor lawn mower, nor white picket fence, nor bright of day, shall stay these kids from the swift completion of their appointed Prime.]]
*'''Optimus Prime''' and '''Ultra Magnus''' [http://www.ridforever.info/Video/commercials-toys/HASBRO_COMMERCIAL_OMEGA_2_.MPEG]

: ''Animation:'' [[Megatron (RID)|Megatron]] transforms, and Optimus Prime finds himself surrounded by the [[Predacon (RID)|Predacons]].
: ''Narration:'' [[Steve Blum]]
: ''Toy segment:'' Two kids who live next door to each other grab their respective Autobot Super figures and run into each other at full speed; as soon as they touch, they combine!
: ''Notes:'' One of the kids had a poster for the 1986 animated movie in his room. The whole commercial has a dubbed over feel, as Megatron and Optimus Prime sound nothing like the voices used for the show (presumably because casting had not yet been done) and the sound quality of the narration seems below that of the rest of the commercial.
:*'''Optimus Prime''' and '''Ultra Magnus''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=0m50s] - Same as previous commercial, but Neil Kaplan voices Optimus Prime and the narration is the actor used for the rest of the ''Robots in Disguise'' commercials. Also, the background music doesn't stop while the kids shout to each other from their windows.

[[File:Megatron Sky-Byte and Autobot Cars Commercial.jpg|upright=1.1|thumb|Nope, still not fearsome or impressive.]]
*'''Megatron''', '''Sky-Byte''' and '''[[Autobot Brothers|Deluxe Cars]]''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m20s]

: ''Animation:'' CGI Optimus Prime transforms from truck to super-mode; Cartoon excerpts of Megatron (with [[Daniel Riordan|correct voice]]) talking, Optimus transforming, and [[Sky-Byte (RID)|Sky-Byte]] taking a chunk out of the rear of a moving vehicle.
: ''Narration:'' Steve Blum
: ''Toy segment:'' Kids yell the names of the toys while showing them off or transforming them. They do this in what appears to be a poorly lit basement of some sort.
: ''Notes:'' "Prowl" just does not sound fearsome or impressive no matter how much you growl when you yell it.

[[File:TeamBulletTrainAndGalvatronCommercial.jpg|upright=1.1|thumb|Hey, show us your Lark pack!]]
* '''Team Bullet Train and Galvatron''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m18s]

: ''Animation:'' Cartoon excerpts - [[Team Bullet Train]] finishes forming [[Rail Racer (RID)|Rail Racer]]; [[Megatron (RID)|Galvatron]] says "Foolish Autobots! Bring it on!".
: ''Narration:'' Steve Blum
: ''Toy segment:'' Two kids play with the bullet trains aboard a subway car.
:* '''Team Bullet Train and Galvatron''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m48s] - Edited from the previous commercial.

* '''[[Landfill (RID)|Landfill]] and [[Ruination (RID)|Ruination]]'''

: ''Animation:''
: ''Narration:''
: ''Toy segment:''

* '''Shift, Shape, & Save'''
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' Koji Onishi (Jason Spisak), Optimus Prime (Neil Kaplan), various other Autobots as a group, and John Garry.
: ''Notes:'' This commercial was aired in various lengths with various end tags. Version names below are confirmed, except where noted.
<table border="1" style="margin-left: 2em">
<tr><th>Version</th><th>Length</th><th>Link</th></tr>
<tr><td>All New Saturday 8E/7C&P</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m35s</td></tr>
<tr><td>Mon-Fri Afternoons & Saturday Mornings</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=2m09s</td></tr>
<tr><td>Station</td><td>0:30 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=2m41s</td></tr>
<tr><td>All New Saturday 8E/7C&P</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=3m14s</td></tr>
<tr><td>Mon-Fri Afternoons & Saturday Mornings</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=3m36s</td></tr>
<tr><td>Station</td><td>0:20 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m00s</td></tr>
<tr><td>Coming Up (unconfirmed)</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=dN4yssbZv5A</td></tr>
<tr><td>All New Saturday 8E/7C&P</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m23s</td></tr>
<tr><td>Mon-Fri Afternoons & Saturday Mornings</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m35s</td></tr>
<tr><td>Station</td><td>0:10 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m49s</td></tr>
<tr><td>Coming Up (unconfirmed)</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=PWnayVCMUC0</td></tr>
</table>

* '''Cartoon promo''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=5m47s]
: ''Animation:'' Excerpts of Optimus Prime, Ultra Magnus, [[Scourge (RID)|Scourge]], Galvatron and the [[Commando (RID)|Commandos]].
: ''Narration:'' Koji Onishi (Jason Spisak).
: ''Sit down, hold on and hush up, because in the battle for Earth, you're either gonna lead, follow, or get out of the way!'' "Tremble with fear, I AM GALVATRON!" "You're goin' down, down, down, down." "Transform!" ''Catch an all-new episode of Transformers: Robots in Disguise, next Saturday morning only on Fox Kids!''
: * '''Cartoon promo''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m08s] - Edited down from the previous version.

* '''Cartoon promo 2''' [http://www.youtube.com/watch?v=pkCmDrNmGpY&t=12m19s]
: ''Animation:'' Many of the same excerpts used in "Shift, Shape, & Save".
: ''Narration:'' [[Don LaFontaine]]
: ''This summer, Fox Kids will transform your TV into a blockbuster action machine. Transformers. Today after Digimon, on Fox Kids.''

* '''Cartoon promo 3''' [http://www.youtube.com/watch?v=ewNb3osmAJY]
: ''Animation:'' Many of the same excerpts used in "Shift, Shape, & Save" along with excerpts of [[Fortress Maximus (RID)|Fortress Maximus]] and "Super" [[Side Burn (RID)|Side Burn]].
: ''Narration:'' Alternating unknown male and female announcers.
: [Weight:] Male: ''"Fifteen tons."'' Female:''"All muscle."'' [A.I.:] ''"Artificial intelligence."'' ''"It's real."'' [Engine:] ''"One hundred thousand horse power."'' ''"Real dominance."'' [Fuel:] ''"The Matrix powers."'' ''"High octane."'' [Speed:] ''"From zero to action."'' ''"In a flash."'' [Mission:] ''"To save Earth."'' ''"No surrender."''

==Go-Bots==
===2002===
[[File:Go Go Go Bots Commercial.jpg|upright=1.1|thumb|Now if the guy had found a way to turn the "each sold separately" disclaimer into a rap too...]]
*'''[[Transformers: Go-Bots (franchise)|Transformers: Go-Bots]]''' [http://www.youtube.com/watch?v=GBmvKjRvUbU]

: ''Animation:'' Cartoon excerpt of [[Aero-Bot]] transforming while [[Beast-Bot]] and [[Speed-Bot]] look on.
: ''Narration:'' [[Rap Guy]]
: ''Toy segment:'' The toys turn around on invisible turntables and transform.
: ''Notes:'' The rap is back! This commercial marks the brief return of rap in Transformers commercials.
: ''Aero-Bot, Beast-Bot, and Speed-Bot go! They only change, when you say so!''
:* '''Transformers: Go-Bots''' [http://adland.tv/commercials/hasbro-playskool-transformers-go-bots-2003-015-usa] - Edited down version of the previous commercial.

===2003===
*'''[[Hauler-Bot]]''' [http://www.youtube.com/watch?v=Qjt1bbhIUYI]

: ''Animation:'' Hauler-Bot departs a distant planet, then lands on Earth.
: ''Narration:'' [[Rap Guy]]
: ''Toy segment:'' Two boys playing with the Hauler-Bot components in front of green-screened techno-ish backgrounds of varying colors.
:''Sent to Earth from a world far away, Hauler-Bot Go-Bot saves the day!''

==Armada==
===2002===

[[File:First Armada Toy Commercial.jpg|upright=1.1|thumb|But when I looked behind me, I only saw... uh... nine sets of footprints?]]
* '''[[Mini-Con]]s, [[Red Alert (Armada)|Red Alert]], [[Starscream (Armada)|Starscream]], Megatron''' [http://www.youtube.com/watch?v=O4b34MifYuw]

: ''Animation:'' From a sand background, CGI [[Sonar (Armada)|Sonar]] emerges from a [[Mini-Con storage panel]]. Sped-up cartoon footage of [[Megatron (Armada)/Cartoon continuity|Megatron]] transforming.
: ''Narration:'' [[Even Keel]]
: ''Toy segment:'' Kids play with the toys in a sandy environment with a sunset background. ''Woo woo woo woo.'' "Swindle. Starscream. Missiles away. Powerlink Mini-Cons for maximum firepower!"
: ''Kidmation:'' Terrifyingly large-mouthed kids hold the toys and mouth "robots in disguise" while the camera bobs drunkenly.
: ''Newww Transformers: Armada. With powerlinking Mini-Con '''warriors!'''''

* '''Megatron and Optimus Prime''' [http://www.youtube.com/watch?v=3L5LGd3l6n0]

: ''Animation:'' From a watery background, CGI [[Grindor (Armada)|Grindor]] emerges from a storage panel. Cartoon excerpt: [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] stock footage.
: ''Narration:'' Even Keel
: ''Toy segment:'' Kids play with the toys in a sand-laden diorama environment. That ''can't'' be good for Prime's electronic innards.
: ''Kidmation:'' The large-mouthed kids again, with different toys.

[[File:Armada Supercon commercial.jpg|upright=1.1|thumb|[[David Willis|Walky's]] dream job.]]
* '''[[Laserbeak (Armada)|Laserbeak]], Hot Shot, Demolishor''' [http://www.youtube.com/watch?v=tWMvc3rWfk0]

: ''Narration:'' Even Keel
: ''Animation:'' From an ice background, CGI [[Jolt (Armada)|Jolt]] emerges from a storage panel. Cartoon excerpts: [[Hot Shot (Armada)|Hot Shot]] stock footage; [[Demolishor (Armada)|Demolishor]] and [[Cyclonus (Armada)|Cyclonus]] running and firing.
: ''Toy segment:'' Kids play with the toys in a snowy diorama environment.
: ''Kidmation:'' The large-mouthed kids yet again, with different toys.
:* '''Laserbeak, Hot Shot, Demolishor''' [http://www.youtube.com/watch?v=3BXd6S3c_F4] - Edited down from previous commercial.

* '''Series premiere promo''' [http://www.youtube.com/watch?v=HPMEyvRI63E]

: ''Animation:'' Various excerpts from the first three episodes of ''Armada''.
: ''Narration:'' [[Peter Cullen]]
: ''Notes:'' ''Armada's'' first three episodes were combined into a mini-movie for its premiere on [[Toonami]]. This ad was kind of a big deal to fans as it was the first time Peter Cullen had done any work related to Transformers in thirteen years, dating back to the [[Action Master]] ads.
: ''Transformers: Armada. Friday at 4. Much more than meets the eye.''
:* '''Series premiere promo''' [http://www.youtube.com/watch?v=usvMNiU1qg0] - An edited down version of the previous commercial.

* '''''Armada'' marathon''' [http://www.youtube.com/watch?v=6ogcXC0zzdk]

: ''Animation:'' Various cartoon excerpts, plus a brief CGI scene of TOM 2.0.
: ''Narration:'' TOM 2.0 ([[Steve Blum]])
: ''Everyone loves transforming robots, but sometimes twenty-two minutes isn't enough. We're here for ya.''

===2003===
[[File:Jetfire Galvatron Optimus Scavenger Commercial .jpg|upright=1.1|thumb|The Decepticon menace.]]
* '''Galvatron, Scavenger, Jetfire, Optimus Prime''' [http://www.youtube.com/watch?v=usvMNiU1qg0]

: ''Narration:'' Even Keel
: ''Animation:'' Cartoon [[stock footage]] of Optimus Prime
: ''Toy segment:'' In what looks like a {{w|Santiago Calatrava}} building, [[Scavenger (Armada)|Scavenger]] takes on [[Megatron (Armada)/toys|Galvatron]]; [[Jetfire (Armada)|Jetfire]] and Prime [[Powerlinx|combine]] to counterattack.
: ''Kidmation:'' Two kids stand with their toys, back-to-back as if to make a final stand, while mouthing along with "robots in disguise!"

* '''[[Blurr (Armada)|Blurr]], [[Sideways (Armada)|Sideways]], [[Thrust (Armada)|Thrust]], [[Side Swipe (Armada)|Side Swipe]]''' [http://www.youtube.com/watch?v=G0gxqH7cXJY]

: ''Narration:'' Even Keel
: ''Toy segment:'' Kids play with the toys in some kind of modernist corporate office setting.
: ''Kidmation:'' Back-to-back for the final stand again, this time against the corporate office's windows.
: ''Another battle for ultimate control!'' "Blurr attacks!" ''And Sideways betrays.''
: ''Notes:'' This commercial revealed Sideways to be a traitor long before the TV series did, spoiling the surprise for many fans.

*'''[[Overload (Armada)|Overload]], [[Optimus Prime (Armada)|Powerlinx Optimus Prime]], [[Tidal Wave (Armada)|Tidal Wave]], [[Megatron (Armada)|Galvatron]]'''[https://www.youtube.com/watch?v=DhQGeL0tRvA]

: ''Animation:'' Cartoon [[stock footage]] of Optimus Prime combined with Overload and Megatron combining with Tidal Wave.
: ''Narration:'' Even Keel
: ''Toy segment:'' Kids play with the toys near a public water fountain.

[[File:Unicron Commercial.jpg|upright=1.1|thumb|Johnny didn't do so well on his science project this year.]]
* '''Unicron''' [http://www.youtube.com/watch?v=ooWCY1BubSg]

: ''Animation:'' Excerpt from ''[[The Transformers: The Movie]]'' of [[Unicron]] slamming his hand down on [[Cybertron (planet)|Cybertron]]'s surface, accompanied by a newly recorded voice-over proclaiming "The universe is mine!". Also has an excerpt of Optimus Prime stock footage with Optimus telling Unicron to "fight someone your own size."
: ''Narration:'' Even Keel
: ''Toy segment:'' A kid plays with the toys, first in front of a projected space background, then in something resembling an empty warehouse.
: "Obviously, Optimus Prime, that would not be you!"
:* '''Unicron''' [http://adland.tv/commercials/transformers-armada-unicron-battles-devours-entire-worlds-2003-015] — Edited down from the previous commercial.

===2004===
* '''[[Transformers (PS2)|PlayStation 2 Armada game]] commercial''' [http://www.youtube.com/watch?v=tWQVSAZTS-E]

: Starscream: "There's no ''escape''. Soundtrack is "Wishbone" by the band [[Dropbox]], who are actually shown rocking out between excerpts of game footage.
: ''The ultimate conflict begins.''

* '''PlayStation 2 Armada game trailer 1''' [http://www.gametrailers.com/video/trailer-1-transformers/4086]
: Idyllic scenes of nature on earth are followed by scenes of the Decepticon army mobilizing with an epic choral tune playing the background. The mood shifts as scenes of the Autobots taking action are accompanied by a rock version of the Generation 1 [[theme song|theme]].
: ''Notes:'' The "Transformers, robots in disguise" clip used in the rock rendition of the theme seems to be taken from the original G1 Season 1 theme song. This trailer is composed mostly of actual gameplay footage with a smattering of cut scene footage thrown in.
: ''Earth is not going to war. War is coming to Earth.''

* '''PlayStation 2 Armada game trailer 2''' [http://www.gametrailers.com/video/trailer-2-transformers/4087]
: Scenes of nature are followed by the Decpticons' arrival and subsequent battles with the Autobots.
: ''The ultimate conflict begins.''

==Energon==
===2004===
[[File:Energon Optimus and Scorponok Commercial.jpg|upright=1.1|thumb|Energon Unicron? Where you been!?]]
* '''[[Scorponok (Energon)|Scorponok]] and [[Optimus Prime (Armada)|Optimus Prime]]''' [http://www.youtube.com/watch?v=bfT_Z-rZ9mU]

: ''Narration:'' [[Even Keel]], with the cartoon's theme music.
: ''Toy segment:'' Kids playing with the toys in what looks like a basement or maybe a warehouse.
: ''Notes:'' Energon [[Unicron/toys|Unicron]] appears in the static shot of the toys at the end, as well as in the background of some of the other toy scenes. This suggests that a longer version of the commercial, which would feature Energon Unicron along with the other two toys, exists.
: ''Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.''

* '''[[Shockblast (Energon)|Shockblast]], [[Ironhide (Energon)|Energon Ironhide]], [[Jetfire (Armada)|Jetfire]]''' [http://adland.tv/commercials/hasbro-transformers-energon-2-2004-015-usa]

: ''Narration:'' Even Keel, with the cartoon's theme music.
: ''Toy segment:'' Kids play with the toys on a tabletop.
: ''Shockblast is on the hunt but Powerlinx Jetfire prepares for attack.''

* '''Starscream, [[Terrorcon (Energon)|Terrorcon]]s, Deluxe Autobots''' [http://www.youtube.com/watch?v=7PYvg9YbVtg]

: ''Narration:'' Even Keel.
: ''Toy segment:'' Various kids on viewscreens are rotoscoped into the frame like members of some sinister corporation's executive board.
: ''Kidmation:'' The three kids drop separately into the rotoscope and mouth along to the song while holding up [[Hot Shot (Armada)/toys|Hot Shot]] [[powerlinx]]ed with [[Rodimus (Energon)|Rodimus]], [[Starscream (Armada)|Starscream]] and [[Inferno (Energon)|Inferno]] powerlinxed with [[Prowl (Energon)|Prowl]].
: ''Decepticons attack with Hyper Power.''
:* '''Starscream, Terrorcons, Deluxe Autobots''' [http://adland.tv/commercials/hasbro-transformers-energon-2004-015-usa] — Edited down from the previous commercial.

[[File:Energon Omega Supreme and Megatron Commercial.jpg|upright=1.1|thumb|Oddly better quality than the show.]]
* '''Omega Supreme and Megatron''' [http://www.youtube.com/watch?v=uePLyCXTU-s]

: ''Animation:'' Cartoon excerpt: [[Omega Supreme (Energon)|Omega Supreme]] spins around in space.
: ''Narration:'' Even Keel
: ''Kidmation:'' Two serious-faced kids on a split screen hold up Omega and [[Megatron (Armada)/toys|Megatron]], while mouthing along with the hard rock [[theme song]].
: "Your weapons are ''useless'' against <s>Prince of Space</s> ''him!''"

* '''''Energon'' marathon''' [http://www.youtube.com/watch?v=AoeTY5uN3lE]

: ''Animation:'' Various cartoon excerpts and a brief CGI scene featuring TOM 3.0.
: ''Narration:'' TOM 3.0 ([[Steve Blum]])
: ''Next Friday, the battle to control the Earth's supply of Energon is raging so hard, we're giving Optimus and the gang some extra airtime.''

===2005===

* '''Air Team and Optimus Prime''' [http://www.youtube.com/watch?v=ddVPMX0Cy54]

: ''Animation:'' Cartoon excerpts: Optimus Prime forms his super mode; The Air Team forms [[Superion Maximus]], then attacks [[Constructicon Maximus]] and [[Bruticus Maximus (Energon)|Bruticus Maximus]].
: ''Narration:'' [[Dramatic Guy]]
: ''Toy segment:'' Various shots of the toys in their [[robot mode]]s.
: ''Notes:'' This commercial appears to represent an alternate continuity. Optimus Prime is implied to have created either combiners in general or just the Air Team in particular.
: ''Transformers: Energon. You can join the Powerlinx Battles.''

===2009===

* '''VHS & DVD trailer''' [http://www.youtube.com/watch?v=LfS3oEAsjWE]

: ''Animation:'' Excerpts from ''[[Transformers: Energon (cartoon)|Transformers: Energon]]''.
: ''Narration:'' [[Jim Cummings]]
: ''Notes:'' Promotes the videos [[Paramount Pictures|"The Battle for Energon" and "The Return of Megatron"]].

{{-}}

==Cybertron==
===2005===
[[File:Cybertron Large Figures Commercial.jpg|upright=0.95|thumb|And you thought Sari's [[AllSpark Key]] was impressive.]]
* '''Optimus Prime, Megatron, Starscream''' [http://www.youtube.com/watch?v=OeuBAMhs_uc]

: ''Narration:'' Dramatic Guy
: ''Live-action segment:'' A kid runs down a laser-lit passageway with a frisbee-sized [[Cyber Planet Key]], which he uses to unlock a giant door, which opens to reveal a giant CG ''Cybertron'' [[Optimus Prime (Armada)|Optimus Prime]]!
: ''Toy segment:'' Optimus Prime uses his Cyber Key Power to take down [[Megatron (Armada)/toys|Megatron]], but the giant [[Starscream (Armada)|Starscream]] has his own Cyber Key!
:''You can go to Transformers.com! Ask your parents first.''
:* '''Starscream''' [http://www.youtube.com/watch?v=AHjjDI-PGTo] - Edited down from the previous commercial, with new narration focusing solely on Starscream.

*'''''Cybertron'' on Toonami''' [http://www.youtube.com/watch?v=ZNSt9LS_J54]

: ''Animation:'' Various cartoon excerpts and a CGI scene of a Clyde explorer robot spray painting the ''Cybertron'' logo and airtime on a wall.
: ''Narration:'' TOM 3.0 ([[Steve Blum]])
: ''Transformers: Cybertron. New episodes Saturdays at seven. Unlock the power.''

*'''''Cybertron'' on the Kids' WB Aftertoons Show''' [http://www.youtube.com/watch?v=V0BMiHDdaE0]

: ''Animation:'' Various cartoon excerpts, the [[Kids' WB]] rendering of the Warner Brothers' studio lot.
: ''Narration:'' [[Mr. Action]]
: ''Re-energize your weekdays with Transformers: Cybertron.''

===2006===
[[File:CybAd DarkcrumplezoneEvacDownshift.jpg|upright=0.95|thumb|Somehow more exciting than the TV show.]]
*'''Crumplezone, Downshift, Evac''' [http://www.youtube.com/watch?v=PDjPB6tVX2o]

: ''Narration:'' Dramatic Guy
: ''Toy segment:'' A whole little plot plays out in an impressive-looking diorama environment. [[Crumplezone (Cybertron)|Dark Crumplezone]] steals a silver-bordered [[Earth]] Cyber Key! He transforms into [[alternate mode|vehicle mode]], uses the Cyber Key Power and races off with the heroic Autobots [[Downshift (Energon)|Downshift]] and [[Evac (Cybertron)|Evac]] in hot pursuit! Oh noes! Crumplezone shoves Downshift off the cliff-edge road they are racing on. Downshift is transformed and grabs Evac's rescue rope, then blasts Crumplezone into oblivion. The Key is saved!
: ''Notes:'' Oddly, and in contrast to previous commercials, [[Paul Oakenfold]]'s ''Cybertron'' [[theme song]] is not used. Instead, an alternate theme rendition is featured.
:''Ask your parents to take you to Transformers.com!''

===2007===
*'''''Cybertron'' marathon''' [http://www.youtube.com/watch?v=fJcabPf5QEQ]

: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' [[Peter Cullen]]
: ''All set to transform this summer? Well Toonami's got just the thing for you!''
:* '''''Cybertron'' marathon''' [http://www.youtube.com/watch?v=OLWq-0At8X8] - An edited down version of the previous commercial.

*'''Sneak peek after the ''Cybertron'' marathon''' [http://www.youtube.com/watch?v=QfSieHZvvb4]

: ''Animation:'' Various Cybertron excerpts.
: ''Narration:'' Peter Cullen
: ''Notes:'' This spot promoted a sneak preview of ''[[Transformers (film)|Transformers]]'' that aired after a Saturday marathon of [[Transformers: Cybertron (cartoon)|Transformers: Cybertron]]. Features several scenes from the movie, all of which were frequently used in promo spots.
: ''This Saturday night, we're showing you a bright and shiny sneak peak at the new Transformers movie after the Transformers: Cybertron marathon. How's nineish for you?''

==Star Wars Transformers==
===2006===
[[File:SW Transformers Commercial.jpg|upright=1.1|thumb|Now the space wizards are robots, too!]]
* '''Darth Vader and Obi-Wan Kenobi''' [http://www.youtube.com/watch?v=ZwWHqkWJ1No]

: ''Narration:'' 2006-2007 Guy.
: ''Toy segment:'' Two kids, one dressed as a [[Sith]] Lord and the other a [[Jedi]] Knight, play with [[Darth Vader]] and [[Obi-Wan Kenobi|Obi-Wan]] respectively.
: ''Notes:'' Features excerpts of Darth Vader from ''Episode IV: A New Hope'' and ''Episode V: The Empire Strikes Back''.
:''NEW! Star Wars Transformers. Mech mode or vehicle mode. The battle for the universe rages on!''

[[File:SWTF Millennium Falcon Commercial.jpg|upright=1.1|thumb|Time to pull the wishbone!]]
* '''Millennium Falcon and Boba Fett''' [http://www.youtube.com/watch?v=HrbwqLTmuRA]

: ''Narration:'' 2006-2007 Guy.
: ''Toy segment:'' Two unseen individuals demonstrate the play features of the [[Millennium Falcon]] and [[Boba Fett]] in front of a "Death Star interior" background.
: ''Notes:'' Features excerpts of [[Han Solo]] and [[Chewbacca]] in the Millennium Falcon from ''Episode IV: A New Hope'' and ''Episode V: The Empire Strikes Back''.

===2007===
[[File:SWTF Death Star Commercial.jpg|upright=1.1|thumb]]
* '''Death Star''' [http://www.youtube.com/watch?v=yr5UtgsUK9Y]

: ''Narration:'' 2006-2007 Guy.
: ''Toy segment:'' An unseen individual demonstrates the toy's features in front of a space background.
: ''Notes:'' Features an excerpt of the [[Death Star]] destroying Alderaan from ''Episode IV: A New Hop''e.
: ''Now you can control the most devastating power in the galaxy.''
{{-}}

==Attacktix==
===2006===
[[File:Attacktix Commercial.jpg|upright=1.1|thumb|I don't know. I think Prime could take him.]]
* '''Attacktix Intergalactic Showdown''' [http://www.youtube.com/watch?v=oe9LDLUdJq8]

:''Narration:'' 2006-2007 Guy
:''Toy segment:'' Group of kids battle with Star Wars and Transformers [[Attacktix]] figures upon a table top.
:"Optimus Prime beat Darth Vader? No. Way." ''Find out with Attacktix.''
:* '''Attacktix Intergalactic Showdown''' [http://adland.tv/commercials/hasbro-attacktix-battle-figure-game-star-wars-transformers-2006-15-us] - Same as the previous commercial but with different toy footage, after the [[Megatron (Armada)/toys|''Cybertron'' Megatron]]/Darth Vader split screen, featuring Boba Fett, [[wikia:wookie:AT-RT|AT-RT]] and [[Omega Sentinel (Energon)|Omega Sentinel]].
{{-}}

==Transformers (2007) ==
{{main|Commercial/Transformers (2007)}}

==Animated==
===2007===
[[File:TFAnimatedTransformAndRolloutPremiereCommercial.jpg|thumb|"Here I come to save the day!"]]
*'''''Transform and Roll Out'' premiere''' [http://www.youtube.com/watch?v=lYKMMX2gFLg]

: ''Animation:'' Excerpts from [[Transform and Roll Out]].
: ''Narration:'' [[Peter Cullen]]
: ''Bumblebee. Optimus Prime. Megatron. And more, like you've never seen them before!''

*'''Series premiere promo''' [http://www.youtube.com/watch?v=Uv7H05Byz6g]

: ''Animation:'' Excerpts from [[Transform and Roll Out]], [[The Thrill of the Hunt]], and [[Along Came a Spider]].
: ''Narration:'' Peter Cullen
: ''The Transformers are getting their own brand new series.''

===2008===
* '''YTV promo''' [http://www.youtube.com/watch?v=MfSaBAIKXCY]
: ''Animation:'' Scenes of the [[Elite Guard]] arriving on Earth, [[Carmine Fanzone|Captain Fanzone]] standing by [[Optimus Prime (Animated)|Optimus Prime]], [[Sentinel Prime (Animated)|Sentinel Prime]] shaking the hand of [[Augustus Edsel]], and Sentinel as just a head.
: ''Narration:'' Edward Glen (as Sentinel Prime)
: ''Notes:'' The animation is re-soundtracked with comedic background music and new narration from Sentinel Prime introducing himself to Captain Fanzone and explaining why it has to be robots.

* '''YTV promo 2''' [http://www.youtube.com/watch?v=eUMBDhJka84] 
: ''Animation:'' Excerpts of [[Jazz (Animated)|Jazz]] swinging his nunchucks, [[Megatron (Animated)|Megatron]], [[Wreck-Gar (Animated)|Wreck-Gar]] & [[Lugnut (Animated)|Lugnut]], [[Sari Sumdac (Animated)|Sari]] & [[Bumblebee (Animated)|Bumblebee]] playing video games, Optimus Prime being sprayed in the face by water, Optimus Prime laughing at body-less Sentinel Prime, Bumblebee tapping his foot, Sentinel shaking the [[Augustus Edsel|mayor]]'s hand, Sari sneezing from a cold, [[Prowl (Animated)|Prowl]] and Bumblebee yelling "[[space barnacle]]s!" and Jazz recoiling in fear from Sari.
: ''Narration:'' Edward Glen
: ''Notes:'' The narrator talks about all the ways humans and Transformers are alike, using the animation as examples.

[[File:Toycommercial-Animated01.jpg|thumb|Bulkhead isn't small! He's just faaaar away.]]
*'''Wave 1 & 2 Voyagers and Deluxes''' [http://www.youtube.com/watch?v=Ch_DqDKJ_lw]
:''Animation:'' Cartoon excerpt of [[Starscream (Animated)|Starscream]] swooping down and firing.
:''Narration:'' [[Dynamic!]]
:''Toy Segment:'' The evil Starscream prepares to attack, with the evil Decepticons [[Blackarachnia (Animated)|Blackarachnia]] and... [[Lockdown (Animated)|Lockdown]]? Luckily, Optimus Prime, Bumblebee, Prowl, and [[Bulkhead (Animated)|Bulkhead]] are there to save the day. Notice how Bulkhead is SHORTER than 'Bee.
:''Notes:'' Has an end tag advertising the 'Battle Begins' Optimus Prime/Megatron two-pack.
:* '''Wave 1 & 2 Voyagers and Deluxes''' [http://www.youtube.com/watch?v=9M_bptK7T7Y] - Edited down from the previous commercial.

* '''Leader Megatron and Rollout Command Optimus Prime''' [http://www.youtube.com/watch?v=1aXyzrpB2eg] (Original), [https://www.youtube.com/watch?v=8CAr4_PdrwI] (with Leader Class Bulkhead)
:''Animation:'' None.
:''Narration:'' Dynamic!
:''Toy Segment:'' Optimus Prime races through a city diorama to meet Megatron and show off his "amazing auto-spin technology!" gimmick.
:''Note'': An alternate version of the commercial features Leader Class Bulkhead.

* '''[[McDonald's]] Happy Meal toys''' [http://www.youtube.com/watch?v=SzkYFIBglK4] (Partial)
:Kids play with [[List of Transformers restaurant promotions|Animated Happy Meal Toys]] inside a giant, Happy Meal Box-shaped spaceship. Inexplicably, [[Optimus Prime (Movie)/toys|MOVIE Optimus Prime]] appears in the background.

*'''[[Transformers Animated: The Game]]''' [http://www.youtube.com/watch?v=HYF8da0kEUs]
:Various excerpts of gameplay and animation from the game are shown, interspersed with text narration and voice over clips from Megatron, Bumblebee, Optimus Prime, and Prowl.
:''In this time of war, victory...depends on teamwork.''

===2009===
[[File:AnimatedJetfireandJetstormCommericalframes.jpg|thumb|This is the only trace we have of this commercial.]]
* '''[[Safeguard (Animated)|Jetstorm and Jetfire]]'''

:''Animation:'' None.
:''Narration:'' Unknown.
:''Toy Segment:''

*'''''TransWarped'' premiere''' [http://www.youtube.com/watch?v=kNslpFyD0Ag]

: ''Animation:'' Excerpts from [[TransWarped]]
: ''Narration:'' [[Saturday Crush Zone]]
: ''You'll get more than one episode can hold. More than you bargained for. And more than meets the eye.''

==Revenge of the Fallen==
{{main|Commercial/Revenge of the Fallen}}

==War for Cybertron==
===2009===
[[File:WFC One Shall Stand Trailer.jpg|upright=1.66|thumb|IT'S MECHAGODZILLA, AND HE'S GOT....glowing chest lights?]]
* '''Teaser Trailer''' [http://v.wordpress.com/wp-content/plugins/video/flvplayer.swf?ver=1.11&guid=kV2PWlEi]
: A brief trailer showing a transmission from [[Cybertron (planet)|Cybertron]] before first contact with [[Earth]]. [[Optimus Prime (WFC)|Optimus Prime]] speeds into battle, transforms in mid-air and charges with his fellow Autobots - slicing a Decepticon in half - and stopping as [[Omega Supreme (WFC)|Omega Supreme]] launches his energy weapon.

* '''One Shall Stand Trailer''' [http://www.gametrailers.com/video/one-shall-transformers-war/60792]

: Optimus Prime tells the story of the Transformers' war on Cybertron while a battle takes place between the opposing sides. He then comes to the rescue of a group of Autobots under attack by [[Skywarp (WFC)|Skywarp]]. Prime laments the war while [[Megatron (WFC)|Megatron]] feels the war is necessary. Their discussion of the war continues as individuals on both sides continue to fight. Eventually, the two factions form unified fronts and charge towards each other. The trailer ends just as Prime and Megatron start to clash.
:''Notes:'' Narrated by [[Peter Cullen]] as Optimus Prime. The battle depicted in this trailer is the one shown in the transmission from the teaser trailer.
: "One shall stand." "One shall fall."

[[File:WFC Gamplay Reveal Trailer.jpg|upright=1.66|thumb|The Axeman Cometh.]]
* '''Gameplay Reveal Trailer''' [http://pc.ign.com/dor/objects/54828/transformers-war-for-cybertron/videos/transformwfc_trl_gameplay_revtrailer_22610.html]

: Optimus Prime tells us that Cybertron has never seen war until now and declares that the Autobots must stand as one against the Decepticon army.
: ''Experience the beginning. Fight to the end.''

* '''Multiplayer Character Trailer''' [http://pc.ign.com/dor/objects/54828/transformers-war-for-cybertron/videos/transformerswfc_trl_multiplayerdebut_4710.html]

: The ability to create a custom multiplayer character and battles featuring such characters are heavily featured amongst other multiplayer footage.
: ''Become. The Ultimate. Weapon.''

* '''Multiplayer Overview Trailer''' [http://www.gamespot.com/ps3/action/transformerswarforcybertron/video/6261305]

: The game's various multiplayer modes are demonstrated as Optimus Prime names each one of them.
: ''Wage war online. Become the ultimate weapon.''

* '''E3 2010 Trailer''' [http://pc.ign.com/dor/objects/54828/transformers-war-for-cybertron/videos/e32010_transformerswfc_trl_e3trailer_60410.html]
: Various game scenes are shown as Optimus Prime and Megatron argue over whether the Autobots should leave Cybertron or stay and fight.
: ''Fight to the end. In the war. That started it all. Become the ultimate weapon.''

[[File:WFC Gamestop Commercial.jpg|upright=1.66|thumb|''So I walked in the room, held mah '''BOOMBOX''' high,<br>And what happened next will blow your mind!'']]
* '''Gamestop Exclusive TV spot''' [http://www.youtube.com/watch?v=HtyYt7oRMhs]

: [[Shockwave (WFC)|Shockwave]] arrives to the location of Megatron, [[Soundwave (WFC)|Soundwave]] and [[Starscream (WFC)|Starscream]] prompting Megatron to take off and leave Shockwave in charge. Pleased by Megatron's decision, Shockwave takes this opportunity to order Soundwave to transform into boombox mode and play music for him to shoot Autobots by. His choice of song? "[[The Touch]]"! Starscream is not enthused by this and asks "Why this song?". Shockwave replies that when Starscream's hit percentage exceeds Shockwave's then he can choose the soundtrack.
: ''Notes:'' Shockwave's Autobot blasting is ''in time'' to the song! Shockwave's voice is provided once again by [[Corey Burton]].
{{-}}

==2010 Transformers toyline==
===2010===
[[File:PCC commercial.jpg|upright=1.4|thumb|It's time to duel!]]
* '''[[Power Core Combiners]]''' [http://www.youtube.com/watch?v=vxLrS3XwIaA]
: ''Narration:'' [[2006-2007 Guy]]
: ''Toy Segment:'' [[Huffer (PCC)|Huffer]] and [[Smolder]] seem to fly by buildings in robot mode while side-by-side in their own camera shots. Then [[Skyburst (PCC)|Skyburst]] flies to his drones before transforming, first to robot mode and then to combiner torso mode, in order to demonstrate [[Power Core Combination]]. [[Bombshock (PCC)|Bombshock]] combines with his drones and other Power Core Combiners are shown in their combined forms.
: ''Power Core technology lets a commander lead his Power Core drones OR combine forces with them to create a Bigger, BADder, BOT!''

* '''Leader Starscream and Optimus Prime''' [http://www.youtube.com/watch?v=eQ1I2qEIZKA] (15 sec.) / [http://www.youtube.com/watch?v=wKHK2v8_9TQ] (21 sec, Chinese language) / [https://www.youtube.com/watch?v=Vdu-6NGC2sg] (31 sec.)
: ''Narration:'' 2006-2007 Guy
: ''Toy Segment:'' [[Starscream (Movie)/toys|Starscream]] is located and hunted down by [[Optimus Prime (Movie)/toys|Optimus Prime]], [[Bumblebee (Movie)/toys|Bumblebee]] and [[Sideswipe (Movie)|Sideswipe]].
: ''Notes:'' The toy segment is followed by a plug for the [[Hunt for the Decepticons]] online game.

* '''Battle Ops Bumblebee''' [http://www.youtube.com/watch?v=TtlT_JtH42I]
: ''Animation:'' Bumblebee flipping his mask down and looking at the camera for the introduction, Bumblebee continuing to look at the camera for the end.
: ''Narration:'' 2006-2007 Guy
: ''Toy Segment:'' A four-way split screen shows clips of Bumblebee in all four of his modes, with one mode per quadrant. The quadrants then pull to the exterior to reveal a full size clip of his Guardian vehicle mode, followed by his Battle vehicle mode as the narrator begins to describe the four modes. He continues as a pair of hands transforms Bumblebee to his two robots modes and demonstrates the electronics for both modes.
:* '''Battle Ops Bumblebee''' [http://www.youtube.com/watch?v=n94lcULZGGU] - An edited down version of the previous commercial.

[[File:2010 McDonalds Commercial.jpg|upright=1.4|thumb]]
* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=2NETH0bv_FY]
: Three kids, one has curly hair, one has long hair and one has short hair, sit at a kitchen table eating their [[McDonald's]] Transformers Happy Meals. The curly-haired kid gets up to leave and declares "Bumblebee is gonna guard my McNuggets. If you take anything, he'll blast you back to Cybertron!". His friends call his bluff and, much to their surprise, find themselves floating in space.

* '''Reveal the Shield''' [http://www.youtube.com/watch?v=2ImjgEnXV8s]
: ''Narration:'' Unknown.
: ''Toy segment:'' [[Cyclonus (G1)/toys|Cyclonus]], [[Lugnut (TF 2010)|Lugnut]] and [[Hot Rod (G1)/toys|Rodimus]] strike dynamic poses in a poorly lit area resembling spaceship wreckage while the narrator provides the backstory. The spot ends with Rodimus, [[Grapple (G1)|Solar Storm Grappel]] and [[Jazz (G1)/toys|Autobot Jazz]] stare down Cyclonus, Lugnut, ...and [[Tracks (G1)|Turbo Tracks]]? This must be [[Total War!|total war]].
:''Notes:'' To be fair, Tracks being with the Decepticons does play into the whole unknown allegiance gimmick.
: ''But whose side are they on?''

== Speed Stars ==
=== 2010 ===
[[File:Stealth Force Prime Ad.jpg|upright=1.4|thumb]]
* '''Stealth Force Optimus Prime''' [http://www.youtube.com/watch?v=HufDT8lmUX8]
: ''Animation:'' Optimus Prime driving out from behind the [[Speed Stars]] logo.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' [[Optimus Prime (Movie)/toys|Optimus Prime]] patrols a city street in Stealth Mode before switching Battle Mode to take on [[Megatron (Movie)/toys|Megatron]]. He is then joined as he speeds down the street by [[Bumblebee (Movie)/toys|Bumblebee]] and [[Inferno (G1)|Inferno]].

* '''Bumblebee Track Set''' [http://www.youtube.com/watch?v=yvZT7CngRJk]
: ''Narration:'' Dynamic!
: ''Toy Segment:'' A kid plays with Bumblebee, having him zoom along his track set on a mission with an undisclosed purpose.
: ''Notes:'' A clip from ''[[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]]'' of Optimus Prime decking Megatron is used to help highlight the set's smashable Megatron figure.

==Prime==
{{main|Commercial/Prime}}

==Dark of the Moon==
{{main|Commercial/Dark of the Moon}}

==Kre-O==
=== 2011===
[[File:Kre-oTransformersTeaserTrailer.jpg|upright=1.66|thumb]]
* '''KRE-O TRANSFORMERS teaser trailer''' [http://www.youtube.com/watch?feature=player_embedded&v=PcsNMTqpBAE]
:Uploaded [[June 30]], [[2011]]. CG Kre-O Transformers duke it out. ''They came to our world... [[Commercial/Transformers (2007)|most have come to destroy us... some have come to protect us...]] and now there's a whole new way to battle, because the Transformers have never been built like this.'' ''The Transformers world has never been bigger.'' [[Bumblebee (Kre-O)|Bumblebee]]: "Never been smaller either."
: ''Notes:'' Bumblebee's voice is not provided by [[Dan Gilvezan|any]] [[Mark Ryan|of]] [[Bumper Robinson|his]] [[Johnny Yong Bosch|other]] [[Nicole Dubuc|voice]] [[Will Friedle|actors]]. In fact it sounds similar to the voice {{w|Seth Green}} uses for {{w|Family Guy|Chris Griffin}}.

* '''KRE-O TRANSFORMERS Online Exclusive''' [http://www.youtube.com/watch?v=PMYBJgfaAww&NR=1]
:Uploaded June 30, 2011.
: ''Animation:'' [[Starscream (Kre-O)|Starscream]] and [[Megatron (Kre-O)|Megatron]] battle [[Optimus Prime (Kre-O)|Optimus Prime]], [[Ratchet (Kre-O)|Ratchet]] and Bumblebee in the desert. The action scenes have scenes of the Bumblebee KREO set building itself interspersed between them. ''[The action builds when you build!]''

=== 2012 ===
[[File:KreoBattleForEnergonCommercial.jpg|upright=1.66|thumb]]
* '''"Battle for Energon" building set''' [http://www.youtube.com/watch?v=Qu2nadv4DQ8&feature=share&list=UUDtYGb16ru5UWC78xaaO34A]
:Uploaded [[October 30]], [[2012]].
: ''Animation:'' [[Tank Driver]] steals a shard of [[Dark Energon]] being held inside a bank. He is chased out by [[Security Officer]] and runs into the foot of Megatron, knocking him onto his back. Megatron grabs the Dark Energon shard, but Tank Driver hangs on, even with energy beginning to radiate from the crystal. Megatron gets decked by Optimus Prime. Somewhere else in the city, Optimus Prime speeds through an intersection and carelessly rams Megatron in his tank mode while a [[human]] watches from the nearby sidewalk. The collision results in an explosion which forces the human to flee from projectile debris. Optimus and Megatron then duke it out in robot mode, with humans fleeing the scene. A kick to Megatron's face allows Prime to recover the dark energon. Kreon Optimus throws Kreon Megatron behind bars with Tank Driver occupying an adjacent cell.
: ''Toy segment:'' Sped up footage of the Prime and Megatron sets being built into robot form, torn down and then rebuilt into their vehicle forms.

=== 2013 ===
* '''KRE-O Transformers Micro Changers and Combiners Construction Sets''' [http://www.youtube.com/watch?v=Zh_4xY_UTS8&feature=share&list=UUDtYGb16ru5UWC78xaaO34A]
:Uploaded [[March 19]], [[2013]].
: ''Animation:'' A huge Kreon battle takes place on a lightly forested field. [[Springer (G1)|Springer]] takes down [[Ripclaw]]. [[Silverbolt (G1)|Sliverbolt]] pounds [[Swindle (G1)|Swindle]] into parts, then blasts [[Tantrum (G1)|Headlock]]. This happens just before [[Scorch (G1)|Singe]] drives up, then transforms and leaps into a corkscrew spin, ending with a missile blast. Someone with a high pitched voice: (in dismay) "No, they're combining!" The Combaticons and Predacons combine. A blue generic, Springer, [[Warpath (G1)|Warpath]], and Singe are chased by [[Predaking (G1)|Predaking]] and [[Bruticus (G1)|Bruticus]]. This causes the generic and Warpath to run into each other and Silverbolt, of all bots, to complain that the combiners are showoffs. Ripclaw torches Springer's backside.
: ''Toy segment:'' A pan through half of the Wave 1 Microchangers plus Silverbolt and [[Fireflight (G1)|Firestrike]]. Fast motion transformation of Singe, Springer, [[Bludgeon (Kre-O)|Bludgeon]], and [[Airachnid (Prime)|Airachnid]] to vehicle mode. Fast motion combination of the Predacons and Combaticons into Predaking and Bruticus, respectively. A pan through various Preview Wave, Wave 1, and Combiner Microchangers.
: ''Notes:'' Silverbolt is not voiced by [[Charlie Adler]]. Involved in the mega battle scene are a number of duplicates, presumably due to the cost of working up a whole bunch of different CGI models. The scene includes two each of [[Spinister (G1)|Spinister]], [[Headstrong (G1)|Torox]] and [[Tantrum (G1)|Headlock]], three each of Ripclaw (one without wings), Springer, and [[Brawl (G1)|Brawl]], four [[Divebomb (G1)|Divebomb]]s, ''five'' Warpaths and '''''six''''' each of Silverbolt and Singe. Know that, surprisingly, there's only one [[Razorclaw (G1)|Razorclaw]].
:* '''KRE-O Transformers Micro Changers Combiners Construction Sets''' [http://www.youtube.com/watch?v=fayfPfIb5Kk&feature=share&list=UUDtYGb16ru5UWC78xaaO34A]
::Uploaded March 19, 2013. An edited down version of the Micro Changers and Combiners ad.

=== 2014 ===
{{main|Commercial/Age of Extinction#Dino Force}}

=== 2015 ===
* ''KRE-O Battle Changers''' [http://www.youtube.com/watch?v=7h20AJOLLzw]
:''Animation:'' Autobot logo built from Kre-O bricks. Grimlock finds out, to his surprise, that "With new Kre-o Battle Changers, you can build and convert!". Grimlock pauses from bashing Decepticons to test the claim by switching Bumblebee between modes until he breaks apart. Bumblebee reacts with audible disappointment: "Aw man!".
:''Toy segment:'' Fast motion assembly and conversion of Bumblebee.

==Rescue Bots==
=== 2011 ===
[[File:RescueBotsOnlineExclusiveTrailer.jpg|upright=1.66|thumb|Optimus' hopes of defending his 200 [[Units of length|mechanometer]] title were dashed by a pulled hamstring.]]
* '''Rescue Bots Online Exclusive trailer''' [http://www.youtube.com/watch?v=1RXpHdIoJFo]
:Uploaded August [[2011]]. The narrator introduces the concept of the [[Transformers: Rescue Bots (franchise)|Rescue Bots]] while a young boy plays with the toys and demonstrates their features.
:"''Playskool Heroes brings the excitement of big boy brands to little boy hands with the all new Transformers Rescue Bots.''"

* '''[[Family of Heroes|Sneak]] [[Under Pressure|Preview]]''' [http://www.youtube.com/watch?v=jUuLIPROmBE]
: ''Saturday!'' "Follow these coordinates." ''The Hub transforms your morning with an all-new sneak peak.'' "Robots! Transform!" ''New Autobots...'' "Happy to join the battle sir." ''...new adventures...brand new series.'' "Less talk, more action." ''Be the first to catch the hour long Hub sneak peak.'' "Thought you'd never ask." ''Transformers: Rescue Bots. Saturday starting at noon Eastern, 9AM Pacific. Only on the Hub.'' "Roll to the rescue!"

* '''Rescue Bots toys''' [http://www.youtube.com/watch?v=JL9M-l6SExs]
: ''Animation:'' CGI [[Optimus Prime (WFC)|Optimus Prime]], [[Bumblebee (WFC)|Bumblebee]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]], [[Blades (RB)|Blades]], and [[Boulder]] come running (or flying) out of [[Fire Station Prime]]. Prime, Bumblebee and Chase watch as Heatwave puts out a fire. The whole group gets into a heroic V-formation.
: ''Toy segment:'' A pan over of Fire Station Prime, Optimus Prime, Bee, Boulder, and Blades. Close up of two sets of hands transforming Chase and Heatwave to robot mode simultaneously. [[Cody Burns]] is placed into Heatwave and driven out of Fire Station Prime. Fire Station Prime is transformed. Heatwave is transformed to robot mode again. Fire Station Prime is transformed again. [[Jack Tracker]] rides the elevator with his jetpack. The Fire Station's water cannon is used to put out a fire. Cody Burns slides down the fire pole. Chase transforms to car mode.
: ''Notes:'' The narration of this ad consists of an unknown singer singing about the heroism of the Rescue Bots and what's going on in the toy and animation clips.
: "New from Transformers! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Fire station changes to Optimus Prime. Heatwave! Put out those fires crew. Rescue Bots ready any time. To put out fires and team up with youuuuuuuuuu! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Res-cue-Bots!" ''Heroes start here.''

=== 2012 ===

* '''Season 1 promo''' [http://www.youtube.com/watch?v=To6iSieJVOY]
: ''Saturdays on The Hub.'' "Rescue Bots, Roll to the Rescue!" ''They're the first on the scene.'' "Wherever there is an emergency, there are Rescue Bots." ''Heatwave, Chase, Boulder, and Blades!'' "Hi." ''They've got a mission to serve and protect [[Griffin Rock|our planet]], and that's just what they planned to do!'' "Preferably with high speed pursuits." "Now you're talking!" ''Transformers: Rescue Bots. Check local listings, only on The Hub.'' "We're happy to join the battle, sir."

* '''Season 1 [[It's a Bot Time|2]]-[[Bot to the Future|parter]] promo''' [http://www.youtube.com/watch?v=ikd0LRByc9A]
: "What did Morocco do to Griffin Rock?" "Whatever it was, we have to undo it." ''Saturday on The Hub. Bumblebee and Optimus Prime join the Rescue Bots.'' "We suspected you might need some assistance." ''And in order to foil Doctor Morocco's evil plan--'' "Capture those robots." ''they'll need all the help they can get.'' "They've walled us in." ''A special 2-part episode of Transformers: Rescue Bots.'' "I like the sound of that." ''Check local listings. It Can Happen, only on The Hub.''

[[File:RescueBotsMobileHeadquartersCommercial.jpg|upright=1.66|thumb]]
* '''Mobile Headquarters''' [http://www.youtube.com/watch?v=hh84eeSmu70]
: ''Animation:'' The same clip of CGI Autobots getting into a V-formation as used in the previous commercial.
: ''Toy segment:'' The ladder of the headquarters is raised with Cody Burns in the basket. The vehicle is converted to base mode and Cody is dropped into the passenger compartment of Optimus Prime. Prime rolls out from the headquarters.
: ''Notes:'' The narration is a song again with different words but the same tune.
: ''Trannnsformers: Rescue Bots, it's time to roll. Chase and Heatwave out on patrol. Open up headquarters, don't delay. Roll out with Optimus and save the daaay! Res-cue-Bots!''

* '''Bots & Robbers Police Headquarters''' [http://www.youtube.com/watch?v=tl9lyEqa-Ww]
: ''Animation:'' CGI Autobots forming into a V-formation.
: ''Toy segment:'' Chase is deployed from the police headquarters; he returns to the headquarters and locks the criminal in the jail cell.
: ''Notes:'' This ad has yet another narration song. The playset is referred to as the Rescue Bots Police Headquarters in the ad.
: ''Trannnsformers: Rescue Bots, are on the scene. First at responding, work as a team. Chase the Police Bot speeds away, catches the robber and saves the daaay! Res-cue-Bots!''

=== 2013 ===

* '''Energize figures''' [http://www.youtube.com/watch?v=hh84eeSmu70]
: ''Animation:'' Bumblebee and Heatwave race to the scene of a burning building and a road that's splitting apart. All the Autobots raise their Energize tools to the air; Bumblebee uses his jackhammer to demolish rubble. Heatwave uses his "water" cannon to put out a fire.
: ''Narration:'' Unknown.
: ''Toy segment:'' Bee and Heatwave are pushed along, then Bee is transformed. Group shot of all the figures in robot mode. Bumblebee breaks through a wall in robot mode, then Boulder does the same in vehicle mode. Heatwave deals with a burning building. Two kids celebrate while all the figures stand in front of them.
: ''Notes:'' Sadly, there's no catchy tune this time.
: ''New tools, new rescues.''

[[File:BeamBoxCommercial.jpg|upright=1.66|thumb|"All right, Beatrice, there was no alien. The flash of light you saw in the sky was not a UFO. Swamp gas from a weather balloon was trapped in a thermal pocket and reflected the light from Venus."]]
* '''Beam Box Game System''' [http://www.youtube.com/watch?v=wgtWopfjBXw]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy segment:'' A young boy invites his friends to step inside...his closet? It turns out to be a surprisingly roomy closet that resembles a dimly lit warehouse. The boy inserts his [[Optimus Prime (WFC)|Optimus Prime]] figure inside his [[Beam Box]] and tells his friends: "Prepare to be amazed!". Optimus Prime is then beamed into a magically appearing video screen. The narrator then proceeds to explain how the Beam Box "beams" the figures into various video games as the kids are shown playing the games.

* '''Marathon promo''' [http://www.youtube.com/watch?v=R3Otbnk4H74]
: ''Saturday at 12:00 PM Eastern. Have no fear, The Hub is here--'' "Rescue Bots, Roll to the Rescue!" ''to save your Saturday! We're amping up your afternoon with eight episodes of Transformers: Rescue Bots right in a row. By adding action, diverting danger--'' "It's go time." ''and saving your Saturday from total disaster.'' (explosion) "This is a job for heavy machinery." ''Transform your Saturday with Transformers: Rescue Bots. Saturday at 12:00 PM Eastern, 9:00 Pacific, only on The Hub.''

=== 2014 ===

* '''Season 2 [[Road Trip|Premiere]]''' [http://www.youtube.com/watch?v=bciE8EjnMg0]
: (Cheering noises) "We're gonna need a bigger road." ''Saturday, March 1st.'' "Rescue Bots, Roll to the Rescue!" "I wanted to say that!" ''Your favorite Hub Network heroes are transforming with all-new adventures.'' (Grunt) "I can't believe it's real!" ''The all-new season of Transformers: Rescue Bots. Premieres Saturday, March 1st at 1:00 PM Eastern, 10:00 AM Pacific. Only on the Hub Network.'' "We're on our way!"

* '''Season 2 promo''' [http://www.youtube.com/watch?v=aHGyKVfvIPg]
: ''This Saturday!'' "Ready, everybody?" "Yep!" ''The Hub Network's Transformers: Rescue Bots is all-new.'' "Our fans will want to see everything!" ''With adventure so incredible, there's only one word to describe it:'' "Interesting." "Awesome." "Incredible." "Fascinating." "Uhhh...[[Gremlin]]s." (Gremlin squeals.) ''Okay, maybe not that word.'' "Let's move, team!" ''Don't miss an all-new Transformers: Rescue Bots. Check local listings. You don't wanna miss this, only on the Hub Network!''

* '''Season 2 Summer promo''' [http://www.youtube.com/watch?v=sJ1xcSwTKG8]
: ''Saturday! The Hub Network is heating up your summer with all-new episodes of Transformers: Rescue Bots.'' "Hold the elevator, what?" ''All-new episodes of Transformers: Rescue Bots. Every Saturday!'' "Sounds great." ''The Rescue Bots are rolling to rescue your summer from boredom.'' "Because we're awesome." ''Because for them, that's what summer vacation is all about.'' "That sounds about right." ''Transformers: Rescue Bots, all new Saturday at 1:30 PM Eastern, 12:30 Central. Only on the Hub Network. Making Family Fun.''

* '''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a 2014 marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.

[[File:MixableMashableHeroesCommercial.jpg|upright=1.66|thumb]]
* '''Mixable, Mashable Heroes''' [http://www.youtube.com/watch?v=ZxzjaGFPSXM]
: ''Animation:'' [[Mr. Potato Head]] works on Optimus Prime in his garage when a transmission comes over the radio telling all Autobots to roll out. The two combine into [[Optimash Prime]].
: ''Narration:'' Unknown.
: ''Toy segment:'' Three boys mix and match Potato Head parts on a living room table.
: ''Mr. Potato Head is ready to save the day!''

* '''Season 3 Exclusive Preview''' [http://www.youtube.com/watch?v=_IHKP0MO9_U]
: Premiered [[July 24]], [[2014]] at [[San Diego Comic-Con]]. The first 30 seconds features [[Blades (RB)|Blades]], [[Boulder]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]] and [[Optimus Prime (WFC)|Optimus Prime]] transforming from vehicle mode to robot mode to dinosaur mode. The remaining 1:12 consists of various clips of Optimus Prime in dinosaur mode, set to an orchestral soundtrack.

[[File:RescueBotsOptimusPrimalCommercial.jpg|upright=1.66|thumb]]
* '''Optimus Primal''' [http://www.youtube.com/watch?v=FWxDDpyC8FA]
: ''Animation/Kidmation:'' Kidmation is back! The boy playing with his Optimus Primal toy, becomes a Rescue Bots animated version of himself and directs Optimus and Heatwave to "roar and rescue" Chase.
: ''Narration:'' Unknown.
: ''Toy Segment:'' A boy plays with [[Optimus Prime (WFC)/toys#Rescue Bots|Optimus Primal]] and [[Heatwave (RB)#electronicdinobottoy|Electronic Heatwave the Rescue Dinobot]] on a living room coffee table.
{{-}}
== Bot Shots ==
=== 2012 ===
[[File:BotShotsOnlineBattleGameTeaserTrailer.jpg|upright=1.66|thumb|Round 1, FIGHT!]]
* '''Bot Shots Online Battle Game teaser trailer''' [http://www.youtube.com/watch?v=AhQEQOzEzps]
: A CGI [[Bumblebee (G1)|Bumblebee]] and [[Starscream (G1)|Starscream]] are used to explain the mechanics of the Bot Shots game. Each "x beats y" combination of attacks is shown followed by Bumblebee beating up Starscream with the winning attack. There is no narration in this trailer.
: [Small bots.] [Big attitude.]

* '''Bot Shots''' [http://www.youtube.com/watch?v=OCBARFhkDFI]
: ''Animation:'' CGI [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]] collide in vehicle mode, then transform and battle. CGI Bumblebee and Starscream have their own confrontation. Bumblebee bursts through the end shot.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' Two school lockers, with Autobot and Decepticon logos, shudder and shake. Two bookbags, that also have Autobot and Decepticons logos, bulge and glow with red and purple light. The lockers then glow and bulge themselves before a Bot Shot bursts out of each one. Bot Shots break out of the bookbags too, shooting through several full bookshelves before colliding. The Bot Shots from the lockers collide in a hallway. The announcer then describes the Bot Shots while their features are demonstrated on a table...somewhere.

[[File:BotShotsBattleForTheMatrixCommercial.jpg|upright=1.66|thumb]]
* '''Battle For The Matrix''' [http://www.youtube.com/watch?v=VMqbwoxMVt0]
: ''Animation:'' The same Optimus Prime/Megatron and Bumblebee/Starscream scenes from the previous ad. A live action segment has CGI Megatron goading Prime into a fight from the window of a neighboring house. Prime takes the bait and they charge at each other, ripping through the walls of the houses.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' Demonstration of the Optimus Prime and Megatron figures battling and launching from their launchers.
: ''Notes:'' Megatron and Optimus Prime both have high pitched voices created via sped up playback. As a result both sound similar to Bumblebee whose voice has the same processing.
: "Hey you!" "Who me?" "Yeah, you! Bring it!" "Oh, let's do this!" "You want a piece of this?" "You got it!"

=== 2013 ===
* '''Dragon Track''' [http://www.youtube.com/watch?v=vfuj72wsNNQ]
: ''Animation:'' Optimus Prime collides with Megatron, but this time it's the version of Megatron that comes with the [[Bot Shots (toyline)#Dragon Track|Dragon Track]]. A live action segment has startled onlookers witnessing [[Scourge (Cybertron)|Scourge]] bursting through the door of a subway car in order to goad Optimus Prime into a fight. Being the macho idiot that he apparently he is in this universe, Prime takes the bait again and the two charge at each other.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' The Dragon Track is demonstrated and the new moves it allows the Bot Shots to perform are highlighted.
: ''Notes:'' The ad also includes a plug for "bashing new beasts" at Transformers.com.
: "Hey Bot, it's go time!" "Oh yeah Beast? Bring it!"

== Fall of Cybertron ==
=== 2012 ===
[[File:FOCTeaserTrailerGrimlock.jpg|upright=1.66|thumb|And here we see Yankee slugger Babe Ruth approaching home plate...]]
* '''Teaser Trailer''' [http://www.youtube.com/watch?v=NhMsfJcQKSk]
: A series of black and white (with some red highlights) clips of Grimlock.

* '''Launch Trailer''' [http://www.youtube.com/watch?v=H7yibXofJoM]
: Cybertron has been ravaged by the war between the Autobots and Decepticons. Optimus Prime realizes the planet can no longer sustain them and that only one transport remains. Megatron places the blame for the current situation on Prime. Both sides make plans to journey to another planet. One, according to Shockwave, that is [[Earth|primitive but rich in raw energy]]. Grimlock disagrees with the idea of escaping to another planet, preferring to stand and fight. Metroplex heeds the call of the "Last Prime".
: [The Fall Of Their World] [Is The Beginning Of Their Legend.]

[[File:FOCRetroOptimusPrimeTrailer.jpg|upright=1.66|thumb]]
* '''Retro Optimus Prime trailer''' [https://www.youtube.com/watch?v=KFvFo7SpVzI]
: Starscream leads the Decepticons in an attack, only for G1 Optimus Prime to show up and [[The Touch|recreate a scene]] from [[The Transformers: The Movie]].

* '''Commercial''' [http://www.youtube.com/watch?v=QFZrL0x63c8] (90 second) / [http://www.youtube.com/watch?v=baf0nYhmYgg] (30 second)
: Optimus Prime carries Bumblebee away from a battle. He stands over Bumblebee with Jazz and Ironhide, ready for a fight. Megatron stomps and smashes a generic Autobot. He commands the Combaticons to attack and they combine into Bruticus. Swoop and Slug transform and take off. They join the other Dinobots to take on Bruticus while Prime goes for Megatron. Megatron starts to gain the upper hand and goes for a killing blow. Before he can land it though, Prime calls upon Metroplex.
: [At The End Of Their World] [Their Last Stand Begins] [Experience The Battle] [That Changed Their Fate] [And Decided Our Future]

== Transformers: The Ride-3D ==
=== 2012 ===
* '''Teaser trailer''' [http://www.youtube.com/watch?v=v-LE95WGDfc]
: After name checking the design team as the ones who brought you The Amazing Adventures of [[Spider-Man]] and [[King Kong]] 360 3-D, footage from the ride is shown. [[Evac (Ride)|Evac]] drives alongside a security fence before transforming and hopping over it. [[Megatron (Movie)|Megatron]] kicks [[Bumblebee (Movie)|Bumblebee]] in the back, knocking what looks like a canister out of Bee's hands and into Evac's. Megatron bursts out of a floor. [[Devastator (ROTF)|Devastator]] grasps at thin air while falling from a building. [[Laserbeak (DOTM)|Laserbeak]] drags...something through a floor of an office building. [[Optimus Prime (Movie)|Optimus Prime]] (speaking to the camera) congratulates some freedom fighters.
: ''Notes:'' Optimus Prime is not voiced by [[Peter Cullen]].
: [From the team that brought you The Amazing Adventures of Spider-Man] [King Kong 360 3-D] [And now] [Transformers The Ride-3D] [Ride it this May] "Well done, freedom fighters."

[[File:TransformersTheRide3DSuperbowlAdOptimus.jpg|upright=1.66|thumb]]
* '''Super Bowl XLVI Commercial''' [http://www.youtube.com/watch?v=KorOHqxYSuo]
: Aired [[February 5]], [[2012]]. We appear to return to the broadcast of Super Bowl XLVI only to have the feed interrupted by a message from Optimus Prime. "Humans, you are in grave danger. The Decepticons have taken over, we need your help-" He is blasted then shoved out of the way by Megatron who "finishes" Optimus Prime's thought: "earthlings, and soon you will all perish!" The feed goes out as on screen text instructs us to "Prepare for Battle" and the narrator tells us to ride the attraction at Universal Studios.
: ''Notes:'' Peter Cullen reprises his role as Optimus Prime while [[Frank Welker]] supplies the voice of Megatron.

[[File:TransformersTheRide3DCommerical.jpg|upright=1.66|thumb]]
* '''Commercial''' [http://www.youtube.com/watch?v=VfCsnAI4IyA](Hollywood May 25)/[http://www.youtube.com/watch?v=Mu5i9YSH7VE](Orlando Now)
: A metal bar appears out of ice vapor. Megatron takes a swing at Optimus Prime and misses, slamming his fist into the ground. The metal bar rotates as more ice vapor eminates from the bar. Bumblebee rips a small Decepticon apart. A hand reaches for the metal bar. An unidentified arm ([[City of Steel (episode)|with the hand at the end of that arm holding a gun]]) moves towards [[Bonecrusher (Movie)|Bonecrusher]] and shoots him in the face. [[Grindor (ROTF)|Grindor]]? runs. The hand completes its grip on the bar. Two more hands grab the bar. Optimus Prime tries to restrain Megatron with a chain but Megs is able to fire his cannon at the camera anyway. The bar is revealed to be part of a theme park ride being held two men and a woman all wearing 3D glasses. Devastator sucks a car into his mouth.
: [Prepare] [For The Greatest] [Battle] [You'll Ever] [Ride] [Transformers The Ride-3D] ''Transformers: The Ride. Ride it. At Universal Studios Hollywood.''
: ''Notes:'' This ad came with either "Ride it [Month] [Day]" or "Ride it now" and was used for both Universal Studios Hollywood and Universal Resort Orlando.

* '''Radio ad''' [http://www.youtube.com/watch?v=2-rOpJnxRHY]
: ''...for this, Universal Studios: Hollywood is offering their "Buy a day, get 2012 free" pass to the public for a limited time. You and your family can enjoy the park, or what remains of it, all year long for the price of one day. And experience your favorite rides again and again. Like the intense King Kong 360 3D and be able to return this May to live the exciting arrival of Transformers: The Ride - 3D. This offer ends April 29th, 2012 so we ask all civilians to hurry and purchase their annual pass today. This was an official message from the EDC, [[Earth Defense Command]] against the Decepticons. Black out dates and restrictions apply. Go to UniversalStudiosHollywood.com for details.''

[[File:TransformersTheRide3DSuperbowlAdMegatron.jpg|upright=1.66|thumb]]
* '''Universal Resort Orlando Trailer''' [http://www.youtube.com/watch?v=ZHpmcRxPpd0]
: Optimus Prime delivers a warning about a Decepticon attack on Orlando and makes a plea for help from humankind, only to be interrupted by Megatron.
: "Humans, you are in grave danger. I, am Optimus Prime. I must warn you, that at this very moment the Decepticons are mobilizing to take over Orlando. Their plan is to destroy the human race. They will ravage your planet like they did our own, until it is consumed with death. But hope is not lost. We can rise against evil and defeat Megatron, but we cannot do it alone. Humans, we need your help to defend mankind ''before'' it is too late. Orlando, the time has come to prepare for battle-" "earthlings, and soon you will all perish."
: ''Notes:'' This is an extended and modified version of the message and interruption from the Super Bowl commercial. As such, [[Peter Cullen]] and [[Frank Welker]] voice Optimus Prime and Megatron respectively. The ride footage from the teaser trailer is tacked onto the end.

* '''Universal Studios Hollywood''' [http://www.youtube.com/watch?v=v49qrd6LN00]
: This is just the on screen text [Prepare For The Greatest Battle You'll Ever Ride] followed by an abbreviated version of the ride footage from the teaser trailer.
{{-}}

=== 2018 ===

* '''Peyton Manning: Vacation Quarterback''' [https://youtu.be/PlNoeTWSfe4?t=27s]
: Scene from an longer commercial, aired on [[February 4]], [[2018]] during the Super Bowl. While on vacation at Universal Studios with his family, {{w|Peyton Manning}} runs into Megatron, who Manning thinks [[Megatron (human)|used to play]] for [[Megatron (human)|Detroit]]. Megatron is sickened by the sight of Manning.

== Construct-Bots ==
=== 2013 ===
[[File:ConstructBotsCommercial.jpg|upright=1.66|thumb]]
* '''Toy ad #1''' [http://www.youtube.com/watch?v=qp5z6L9PVI8]
: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] breaking out of his package; Bumblebee does the Cabbage Patch as [[Megatron (G1)|Megatron]] comes up behind him and knocks him down with a back legsweep. Megatron is quite amused by this until Bumblebee turns the table by stripping Megatron's parts off in a tornado of action, leaving him "naked". At the end, Bumblebee busts through the wall seen behind the Construct-Bots Bumblebee and [[Soundwave (G1)|Soundwave]] figures, does a somersault and then points at the camera: "Build ''your'' Bot!"
: ''Narration:'' [[Dynamic!]]
: ''Toy segment:'' The Bumblebee Construct-bot figure is built to robot mode, changed to vehicle mode and customized with parts from Soundwave.
: ''Notes:'' The narration switches from the narrator to Bumblebee without any change in voice. It's merely indicated by the animated Bumblebee's lips moving. Megatron's laugh, shriek and grunts are provided by an unknown voice actor. The animation was shared with the online video [[Switcheroo!]]
: ''Now, you can build your bot your way!''

* '''Toy ad #2''' [http://www.youtube.com/watch?v=w6jE-bctjyg]
{{See also|Toys & App TV Commercial}}
: ''Animation:'' The Bumblebee breaking out of his package intro is re-used here. Bumblebee transforms into his jet mode and flies around. Much to his dismay he encounters Megatron trying to shoot him down. He is saved by [[Optimus Prime (G1)|Optimus Prime]] ramming into Megatron in truck mode. Megatron is hit so hard, he not only goes flying but all his armor flies off, once again leaving him "naked". Optimus Prime transforms to robot mode.
: ''Narration:'' [[Dynamic!]]
: ''Toy segment:'' The Construct-Bots app is demonstrated on a tablet PC. The Bumblebee figure is set down next to his package and that of Soundwave.
: ''Notes:'' Again, there is little to no distinction between the narrator voice and the Bumblebee voice. Megatron again has a laugh and shriek provided by an unknown actor. Thanks to the amount of animation and the app demonstration, the only actual toy footage is a seven second or so stretch of the Bumblebee figure being set down and then still visible on screen as CGI Bumblebee breaks through the wall, rolls forward and begins speaking to the camera.
: ''Unleash your ultimate Optimus Prime!''

* '''Cybertron Construction Zone on CartoonNetwork.com''' [http://www.youtube.com/watch?v=-T4eKlJVSUA]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy segment:'' Optimus Prime and Megatron laying on circular platforms with their parts spread out around them. A CGI robotic camera analyzes them, and the connected computer system counts 67 pieces for Optimus Prime, 68 for Megatron and declares that there will be no mixing. A set of human hands builds Optimus Prime but finishes by adding Megatron's [[Insignia|faction symbol]], to the astonishment of the narrator. The computer starts to flip out, noting that "This is against protocol." The narrator tells the computer to relax then instructs kids (with the help of their parents) to go to [[Cartoon Network]]'s website to [[Construct-Bots Builder|"construct, customize and convert your own ultimate custom bots."]]
: ''Notes:'' The narrator refers to the camera/computer combo as 'Cyborg'.
: ''Should've tried that years ago.''

== Age of Extinction ==
{{main|Commercial/Age of Extinction}}

==Angry Birds Transformers==
===2014===
====Game====
[[File:AngryBirdsCinematicTrailer1.jpg|upright=1.66|thumb]]
*''Comic-Con trailer'' [http://www.youtube.com/watch?v=ExD-ZX-Z_Ds]
: Uploaded [[July 24]], 2014. [[Red (AB)|Red]] is deployed by [[Astrotrain (G1)|a familiar looking space shuttle]] onto a beach dotted with palms. He runs across the beach and into a jungle, taking out a trio of pigs as he goes. Red stops at the sight of a pile of rocks which transforms into a robot in order to attack him. Red tries to fight back but finds his attack to be ineffective. This prompts him to use a [[telepod]] to call in [[King Pig]] to help him. After defeating the robot, Red goes to shake Pig's hand. Pig does the old "pull hand away and slick back your hair" trick and then laughs at Red. Jerk.

[[File:AngryBirdsCinematicTrailer2.jpg|upright=1.66|thumb|Holy crap Prime. It's just a Taco Bell.]]
*''Cinematic trailer'' [http://www.youtube.com/watch?v=7lL_rOz2DUY]
: Uploaded [[August 29]], 2014. A comet?, streak of light? cross the universe and deposits the [[AllSpark#Angry Birds Transformers continuity family|AllSpark Egg]] onto a planet much like [[Earth|our own]]. The Angry Birds and Pigs race toward a standoff in a rocky, desert-like area. The Allspark egg turns them into the [[Autobird]]s and [[Deceptihog]]s. Nearby eggs are turned into the [[Eggbot (AB)|Eggbots]], who open fire on both groups. They also start turning rocks into automated gun turrets. Red and King Pig have a tense arm wrestling lockup which causes rocks to start flying. This is interrupted by the Eggbots who draw the Autobirds' full attentions. The Autobirds destroy the turrets and chase the Eggbots off towards a volcano.
{{Note|This trailer is an homage to the Season 1 [[title sequence]] of ''[[The Transformers (cartoon)|The Transformers]]'' complete with its own unique theme song (written in part by [[Vince DiCola]] himself) and the title text coming out from behind the volcano. The creators even went so far as to make the animation look like it's an authentic 1980's production ripped from a VHS tape with film defects and tracking issues.}}

*''Gameplay Trailer'' [http://www.youtube.com/watch?v=ejZmRyraq2g]
: Uploaded [[September 25]], 2014. A montage of gameplay footage.

*''Character trailers'' - Brief demos of the model for the highlighted character.
**"Red as Optimus Prime!": [http://www.youtube.com/watch?v=veUmALdUbfo]
**"Chuck as Bumblebee!": "[http://www.youtube.com/watch?v=FzLL96i3WPs]
**"Hal as Grimlock!": [http://www.youtube.com/watch?v=svl_hrkIGAg]
**"Corporal Pig as Galvatron!": [http://www.youtube.com/watch?v=lK0j9Bh2jCM]
**"Foreman Pig as Lockdown!": [http://www.youtube.com/watch?v=jE_GNEGexxg]

*''Behind the scenes with Vince DiCola and Kenny Meriedeth!'' [http://www.youtube.com/watch?v=0LlkMgAQIkk]
: Uploaded [[August 29]], 2014. Vince DiCola and [[Kenny Meriedeth]] talk about what went into creating the soundtrack for [[Angry Birds Transformers (mobile game)|Angry Birds Transformers]].

* ''Launch trailer'' [http://www.youtube.com/watch?v=pp9MW6Yj0NA]
: Uploaded [[October 30]], 2014. A mixture of footage from the Cinematic trailer, the Gameplay trailer, and the Character trailers combined with footage of Angry Birds cosplayers at [[New York Comic Con#2014|New York Comic Con 2014]], set to the Angry Birds Transformers theme song. The soundtrack and the new ability to take a teammate into events are highlighted features.

====Toys====
{{stub}}

===2015===
====Game====
* ''Deceptihogs' Revenge'' [https://www.youtube.com/watch?v=sOLaQG34eSM]
: Uploaded [[January 14]], 2015. Optimus Prime Bird and Megatron Pig fist-bump as they drive up to the EggSpark. Megatron Pig reaches it first, and is entranced by its glow. Optimus Prime reaches out to him to be helped up... But Megatron Pig laughs maniacally in his face as the EggSpark upgrades him into Dark Megatron Pig! Dark Megatron Pig kicks Optimus Prime Bird away, and returns to the Deceptihogs' lair. He is followed by the Autobirds, who burst in to find... The Deceptihogs using the EggSpark as a dancelight.
{{Note|This trailer is a sort of "sequel" to the Cinematic Trailer detailed above, animated in the same style. The gameplay footage highlights the "Deceptihogs' Revenge" update.}}

* ''Best Buddies'' [https://www.youtube.com/watch?v=tnCsp0bVv6g]
: Uploaded [[April 28]], 2015. Bumblebee Bird faces off against a swarm of flying Pigbots, barely holding his own... then spots Heatwave Bird relaxing nearby in a hammock. Perplexed, he goes up to his friend for help, but Heatwave Bird is uninterested... until a stray shot blows off the little umbrella from his drink. Heatwave Bird blows up the Deceptihogs with one shot, before going back to nursing his drink.

* ''Arcee and Airachnid join the team!'' [https://www.youtube.com/watch?v=UwEBZB9mcVs]
: Uploaded [[May 21]], 2015. Arcee Bird does some heavy-lifting at the gym. As she finishes up, she walks by Galvatron Pig, spotting Megatron Pig at a nearby weight station. Galvatron Pig is distracted by Arcee Bird, and picks up her discarded lollypop, while Megatron Pig struggles with the weight he attempted to lift. Airachnid Bird does some yoga stretches, surrounded by japanese lanterns... but gets her leg stuck behind her neck. She hops past Megatron Pig, now at a punching bag. Optimus Prime Bird jogs across the countryside, and meets with Arcee Bird, Airachnid Bird, and Megatron Pig. They jump up in cheer together. Freezeframe.

* ''Meet Bluestreak and Prowl!'' [https://www.youtube.com/watch?v=OMnFZn16BV8]
: Uploaded [[July 15]], 2015. Optimus Prime Bird and Arcee Bird are on the run from some Flying Pigbots! Arriving at a cliff edge, they try to fight back, only to find that they are out of ammo. They duck behind a boulder for cover... And are rescued by Bluestreak Bird, teleporting in! Elsewhere, Heatwave Bird and Bumblebee Bird are driving by when... Aww, someone taped over this part with some gameplay footage!
{{Note|This trailer is yet another one made to look as though it was ripped fram a VHS tape. In keeping with the theme, a short portion of another "commercial" can be seen before the Angry Birds: Transformers" footage begins.}}

* ''Introduction to Energonicons'' [https://www.youtube.com/watch?v=r13C9W01Re8]
: Uploaded [[July 24]], 2015. Nick from the Angry Birds Transformers team covers the subject of "Energonicons," a new feature included in the game as of its "1.6" update.

* ''Introduction to Crafting'' [https://www.youtube.com/watch?v=GCZFTlNLQ68]
: Uploaded [[July 27]], 2015. Nick from the Angry Birds Transformers team covers the subject of "Crafting" a new feature included in the game as of its "1.6" update.

* ''Introduction to Bluestreak'' [https://www.youtube.com/watch?v=Q7Tr_nY_ruw]
: Uploaded [[July 27]], 2015. Nick from the Angry Birds Transformers team covers the subject of new character "Bluestreak" an addition to the game as of its "1.6" update.

== Hero Mashers ==
[[File:HeroMashersCommercial.jpg|upright=1.66|thumb|No more, Optimus Prime! Grant me mercy, I beg of you! Use a breath mint!]]
=== 2014 ===
* '''Hero Mashers''' [http://www.youtube.com/watch?v=-EmoVsaUkiM]
: ''Animation:'' Megatron battles it out on city street with Optimus Prime, Bumblebee and Grimlock. The three Autobots swap parts all the while and Prime borrows a few of Megs' parts at one point.
: ''Narration:'' Unknown.
: ''Toy segment:'' None.
: ''Notes:'' This ad continues the long history of music in Transformers commercials. This time however, it isn't a rap. It's a parody of "The Hokey Pokey".
: (Briskly, to the tune of "The Hokey Pokey") ''Optimus stumbles upon, pieces of Megatron. He tries them on for size, and they all fit to his surprise. More powerful than ever, enemies meet their demise, that's what it's all about. Autobots combine, Megatron's missiles miss. Using Grimlock's arms, they stop him with a dino fist. Taking bad guys down is easy, when you're mashing that with this. That's what it's all about.

== Battle Masters ==
[[File:BattleMastersCommercial.jpg|upright=1.66|thumb|Now boys, fight clean. No rough stuff. None of this. Or this. Or this. Or like so. Or this. Or this. Or this. You understand?]]
=== 2014 ===
* '''Battle Masters''' [http://www.youtube.com/watch?v=dPRA1nyMfvg]
: ''Animation:'' [[Optimus Prime (Battle Masters)|Optimus Prime]] sits in his locker room, pumping himself up to fight [[Megatron (Battle Masters)|Megatron]]. After the fight, Prime hoists the title above a defeated Megatron.
: ''Narration:'' Unknown.
: ''Toy segment:'' Two boys play with the Battle Masters in the center of a boxing ring.
: ''Welcome to Fight Night.''
: This acommercial was animated by [[Clockwork VFX]]

* '''Battle Masters Fight Night''' [http://www.youtube.com/watch?v=LsQwKJN39Jg]
: An ad for a three day promotion for the [[Battle Masters mobile game]] where if a player beat the tournament, they would unlock the Brazen Brawler, [[Knockout (Battle Masters)|Knockout]]. The promotion ran from [[August 15]] to [[August 17]], [[2014]].

== Robots in Disguise (2015) ==
=== 2014 ===
* '''Exclusive First Look''' [http://www.youtube.com/watch?v=jwsLeDPQCvA]
: Premiered [[July 24]], [[2014]] at [[San Diego Comic-Con]]. Features clips from ''[[Transformers: Robots in Disguise (2015 cartoon)|Robots In Disguise]]'' set to a techno track without any dialogue or sound effects.

* '''Season 1 trailer''' [http://www.youtube.com/watch?v=1KjHtPfhHCg]
: Uploaded [[October 7]], 2014 to the Hasbro Studios YouTube channel. Presented on [[October 9]], 2014 at [[New York Comic Con]].
: ''Get ready...for a new mission...with a new team...and a new leader. Coming in 2015...a new team will roll out. Transformers: Robots in Disguise. Coming in 2015.''

* '''Bumblebee's Mission''' [http://www.youtube.com/watch?v=k3qOX6p2xR4]
: Uploaded October 9, 2014 to the Hasbro Studios YouTube channel. A 3 minute clip of [[Bumblebee (WFC)|Bumblebee]]'s team talking him into letting them help with his mission.

* '''Masters of Destruction''' [http://www.youtube.com/watch?v=Kgi7O-ycjuI]
: Uploaded October 9, 2014 to the Hasbro Studios YouTube channel. The Autobots take on [[Bisk (RID)|Bisk]].

===2015===
* '''Season 1 trailer #2''' [http://www.youtube.com/watch?v=d_xFCPPbkUs]
: Uploaded [[February 23]], [[2015]] to the Official Transformers Channel.
: "I need you on Earth Bumblebee." "Optimus!" "We could be looking at a Decepticon army trying to take this planet." "Ready for your backup plan, sir." "I don't have one!" "Why don't we just start punchin' and see how it turns out?" "If we're gonna wrap these fugitives up, we need to be robots in disguise." "Woah." ''Transformers: Robots in Disguise. A brand new series. Only on Cartoon Network.''

* '''Series Premiere''' [http://www.youtube.com/watch?v=lAb-J-EMk1U]
: Aired [[March 14]], [[2015]].
: "Playtime's over." ''The Transformers have a new mission.'' "And I'm stranded on Earth with two teenagers." ''Catch every fugitive Decepticon on Earth and get them back into their cells.'' "I could eat the whole planet. Just the crunchy parts." ''But it's not gonna be easy...'' "Roll up and roll out! I'll work on that last part." ''Transformers: Robots In Disguise. One hour series premiere. Tonight at six, five Central. On Cartoon Network.''

* '''One Step and Three Step Changers''' [http://www.youtube.com/watch?v=hXhJWFTS2ks]
:Uploaded [[February 20]], 2015 to the Official Transformers Channel.
: ''Animation:'' CGI Bumblebee pulls into a parking lot near a beach as [[Steeljaw (RID)|Steeljaw]] pops out of some sand behind a live action boy. Bumblebee battles Steeljaw, eventually tossing him into the ocean.
: ''Narration:'' Standard RID 2015 Guy
: ''Toy segment:'' Live action kid transforming One Step Steeljaw and Three Step Bumblebee.
: ''Notes:'' Bumblebee's voice is provided by [[Will Friedle]].
:* '''One Step and Three Step Changers with Warrior Class Optimus Prime'''
: An edited version of the commercial above, featuring a brief clip of [[:File:Transformers-RID2015-spring-CM-ver-2-Optimus-Prime.jpg|Warrior Class Optimus Prime]].
: ''Notes:'' This [[Optimus Prime (WFC)|Optimus Prime]] features unpainted thighs.
:* '''One Step and Three Step Changers''' [http://www.youtube.com/watch?v=HOvHl0OGNqU]
: An edited version of the original commercial, featuring One Step Grimlock instead of Steeljaw. The ending shot also is replaced with a new one, showcasing One Step Grimlock and Sideswipe (the second mold), Warrior Optimus Prime and Strongarm, and Three Step Bumblebee and Thunderhoof.
:''Get on the action fast with One-Step, and Three Step Changers! And: Convert your favorite heroes with Warriors!''

* '''Mega Optimus Prime'''[http://www.youtube.com/watch?v=owcaYg2OnEE]
: Uploaded [[June 16]], 2015 to the Official Transformers Channel.
: ''Animation'': Optimus Prime takes on [[Divebomb (RID)|Divebomb]], [[Airazor (RID)|Airazor]], and [[Fracture (RID)|Fracture]] in their rampage.
: ''Narration:'' Standard RID 2015 Guy
: ''Toy segment:'' Kid in yellow hoodie transforms Optimus Prime after driving him through a diorama.
: ''Notes:'' Optimus Prime's voice is not provided by [[Peter Cullen]].
:''Mega Optimus Prime converts fast in 3 Steps, from bot to battle!''

* '''Deployers: 'Mini-Con'''' [http://www.youtube.com/watch?v=AVqc6Wifs-o]
: Uploaded August ?? 2015.
: ''Animation:'' None, apart from CGI manufacturing robot arms manipulating toys into place for the end shot.
: ''Narration:'' Standard RID 2015 Guy
: ''Toy segment'': Two kid scientists demonstrates the "science" of the Deployer gimmick, but only ended up fighting with their respective deployers when the kid from the left accidentally knocked off their ''only beaker''.
: ''Notes:'' When the camera pans out to show the two kids fighting across the table, there's no sign of the beaker anywhere.
: ''Oh yeah, now that's science!''

* '''Deployers''' [http://www.youtube.com/watch?v=3BbcQTNPsPg] (30-second version)
: Uploaded September 20, 2015.
: ''Animation:'' Three different segments: [[Drift_(RID)|Drift]] deploys [[Jetstorm (RID)|Jetstorm]]; Fracture deploys Airazor and [[Divebomb (RID)|Divebomb]]; Drift deploys both Jetstorm and [[Slipstream (RID)]] and Fracture deploys his Mini-cons leading to a clash. Only the aftermath of the clash is seen with the Autobots standing tall over, and in the case of the Mini-cons standing tall on, the Decepticons.
: ''Narration:'' Standard RID 2015 Guy
: ''Toy segment:'' Two boys duel with Drift, Fracture and their Min-cons in a diorama.
: ''Notes:'' Diorama is the same one used for the Mega Optimus Prime ad.
:''Convert, Load, and Launch Mini-cons!''

* '''Super Bumblebee''' [http://www.youtube.com/watch?v=DT-9ZCgOhAk] (15-second version) / [http://www.youtube.com/watch?v=uiTpA1zsWHI] (30-second version)
: Uploaded August 23, 2015.
:''Animation'': Steeljaw approaches Bumblebee, and bee transforms himself into a ''bigger'' bot, and then plays Steeljaw like a toy.
: ''Toy segment'': A boy drives Bumblebee through a scenic diorama before transforming him. His scale with other figures and electronic features are also demonstrated.
: ''Notes:'' The diorama is the same as the previous commercial.
:''Super Bumblebee: converts fast!''

* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=G0saCzXCR8k]
: Happy Meal box A pulls out a Yoplait GoGurt tube from behind his back, much to the delight of a second Happy Meal box. Happy Meal box B spins the GoGurt (and thereby also twists the arm of box A) like an airplane propeller. This causes box A to fly around like an airplane, eventually knocking down box B from behind. After B gets up and sees A fly away again, Bumblebee shows up. B hops into Bee's driver seat and starts pressing all around Bumblebee's interior touch screen controls, triggering his transformation. Once transformed, Bee is tickled by the Happy Meal box banging around inside him, trying to get out. Box B eventually manages to pop out of a hatch behind Bumblebee's head, and the zaniness of the whole thing gives both of them a good laugh. Box A flies through the still shot of the actual toys just before his arm propeller runs out of steam and he crashes.

* '''Exhibit at The Children's Museum of Indiana''' [https://youtu.be/psXk7_r_yHE]
: Optimus Prime narrates, appealing to the citizens of Earth to join [[Autobot|his team]] to defend the Earth from the Decepticons, who have been sighted near the museum. This narration accompanies various shots of the exhibit being enjoyed by children and their parents.
: ''Notes:'' Optimus Prime's narration is provided by his usual cartoon voice actor, [[Peter Cullen]].
: "Citizens of Earth, Decepticons have been sighted at the children's museum. We need you to join our team. Are you Autobot or Decepticon? Where do you stand? You must choose. You must prepare yourself to explore our world. Train the young. Design new Transformers characters. To protect the Allspark, join me Optimus Prime, to defend Earth." "Transformers: Robots In Disguise, at the Children's Museum of Indianapolis. Open now."

===2016===

* '''Power Surge Optimus Prime''' [http://www.youtube.com/watch?v=mkSXc6Nyewg]
: Uploaded September 1, 2016.
: ''Animation:'' [[Starscream (WFC)|Starscream]] lands in front of house where a boy comes out to defend it with his Power Surge Optimus Prime figure on a stormy night. Starscream then recoils in fear as [[Aerobolt]] being snapped onto the toy chest and activating its gimmicks causes the real Optimus Prime to show up.
: ''Narration:'' [[Peter Cullen]] with the Standard RID 2015 Guy doing the figure description at the end.
: ''Toy segment:'' Live action boy, flipping back the cab portion of the toy, then attaching Aerobolt to Prime's chest to trigger his pop-out wings and cannons.
:''When evil casts its shadow, step into the light to power up and be more than meets the eye.''

* '''Power Surge Bumblebee''' [http://www.youtube.com/watch?v=0hRyIz-3_hk]
: Uploaded September 19, 2016.
: ''Animation:'' [[Thunderhoof (RID)|Thunderhoof]] transforms in the middle of a downtown intersection with a number of humans looking on. One of them, a young boy, steps up and holds his Power Surge Bumblebee figure up to Thunderhoof. This prompts the Decepticon to laugh and point at the child. The boy snaps [[Buzzstrike]] to the figure's chest to power it up. Thunderhoof is not swayed and continues laughing until he notices the real Bumblebee is standing behind him with Buzzstrike in-hand.
: ''Narration:'' Peter Cullen with the Standard RID 2015 Guy doing the figure description at the end.
: ''Toy Segment:'' Boy transforms Buzzstrike to chestplate mode and attaches him to Bumblebee.
:''Some forces will always try to stop you, but you have a choice. Power up and be more than meets the eye.''

* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=IcghgJtUzkU]
: Four kids sit on the front steps of a house, eating their [[McDonald's]] Happy Meal. One kid pulls out a robot mode Optimus Prime figure, which is strangely not bagged, from his Happy Meal box. As he shouts "Whoa, cool!", one of the other kids pulls out a robot mode Steeljaw figure. A third kid then shouts "You're outnumbered now, Optimus Prime!" as he holds up his robot mode Thunderhoof figure. Kid number four takes a bite out of his McNugget and nods knowingly at kid number one. After the still shot of the four toys, we find out that in an incredible coincidence kid four got vehicle mode Bumblebee. He asks "Who's out numbered now?" and flicks the toy forward. As the toy leaves the frame, it's replaced by a yellow Chevy Camaro that the four boys take to be the [[Bumblebee (Movie)|real-life Bumblebee]]

{{stub|Promos for the cartoon}}
{{-}}

===2017===

* '''Combiner Force: When Bots Collide''' [http://www.youtube.com/watch?v=zlU2yNP1Gt0]
* Uploaded January 6, 2017.
: ''Animation:'' CG Optimus Prime & [[Strongarm (RID)|Strongarm]] collide and combine into Primestrong in a Southwestern U.S. desert. This happens behind a boy doing the same with his action figures.
: ''Narration:'' Unknown.
: ''Toy Segment:'' The animation segment is revealed to be a figment of the boy's imagination as a pan out from his eye shows him playing with the Combiner Force toys at what appears to be a picnic table.
:''Crash! and combine forces to become more than meets the eye! Now you can have the power to turn two, into one with new Robots in Disguise Crash Combiners ...and Activators.''

{{-}}

== Combiner Wars ==
===2015===
[[File:Transformers-Combiner-Wars-Commercial-Superion.jpg|upright=1.66|thumb]]
*'''Transformers Generations: Combiner Wars''' [http://www.youtube.com/watch?v=wy-n-pzrJvI] (30-second version) / [http://www.youtube.com/watch?v=oUXbTUKK6W4] (15-second version)
:Uploaded June 28, 2015 to the Official Transformers Channel.
:''Animation:'' A head shot of [[Optimus Prime (G1)|Optimus Prime]] talking about the [[Aerialbot (G1)|Aerialbots]], while said team flies to the city to stop the rampaging [[Menasor (G1)|Menasor]]. The Aerialbots combine to form [[Superion (G1)|Superion]], and they battle against the Decepticon gestalt.
: ''Toy Segment:'' The Aerialbots are combined into Superion, who faces off with Menasor.
: ''Notes:'' Powerglide only shows up in the toy segment after Superion is formed.

*'''Transformers Generations: Combiner Wars: Defensor''' [http://www.youtube.com/watch?v=e3Mv1lNDMhg]
:''Animation:'' Same as the first Combiner Wars ad but with scenes featuring the [[Protectobot (G1)|Protectobots]] and [[Defensor (G1)|Defensor]] replacing those that featured the Aerialbots and Superion.
:''Notes:'' Groove is not present on the first scene of the Protectobot's alt modes, and he later appears to form Defensor's chest.

*'''Transformers Generations: Combiner Wars: Sky Reign''' [http://www.youtube.com/watch?v=OKQXMwiE69k] (23-second version) / [http://www.youtube.com/watch?v=bn7tZTWrDJE] (19-second version)
:''Animation:'' An abbreviated version of the animation from the first two Combiner Wars ads, featuring Menasor and Superion as the combiners. Optimus Prime's lines have been shortened as well. This time, instead of referring to any specific Transformers (himself included), he merely says "Six Decepticons have formed a massive combiner. Autobots, you have the power to combine." The animation from the end of the commercial has been omitted completely.
:''Toy Segment:'' [[Sky Reign]] is formed and placed in a faceoff against [[Bruticus (G1)|Bruticus]].
:''Courage is stronger when combined!''

*'''Transformers Generations: Combiner Wars: Devastator trailer''' [http://www.youtube.com/watch?v=4CELuyLdOg4]
: ''Animation:'' Excerpts from [[The Transformers (cartoon)|The Transformers]].
: ''Notes:'' The trailer is composed of text narration interspersed with snippets of the G1 cartoon and still frames of Devastators' various comic appearances all set to a background techno rock track. The cartoon snippets are occasionally accompanied by re-dubbed dialogue, presumably to avoid paying royalties for the use of the original voice actors' performances.
: ''The '''original''' combiner was made of | TOUGH STUFF | His return from G-1 [sic] | Has been 30 years in the making'' "Constructicons, merge into Dev-a-sta-tor." ''And now | We bring you'' "Devastator is back!" ''Devastator''
{{-}}

== Titans Return ==
===2016===
[[File:TF-Generations-Titans-Return-CM.jpg|upright=1.66|thumb]]
*'''Transformers Generations: Titans Return''' [http://www.youtube.com/watch?v=rBYZ_6Q2kd8] (15-Second Fortress Maximus version) / [http://www.youtube.com/watch?v=EfSTaOAyRc8] (15-second Powermaster Optimus Prime verison)
:''Animation:'' Sentinel Prime and Blurr transforming into robots with their Titan Masters forming their heads, with Fortress Maximus appearing from behind.
:''Toy Segment:'' There are two variants of the commercial, one where "You can even control Powermaster Optimus Prime!" and one where "You can even control Fortress Maximus!" In either case, the respective Transformer has their head plugged in and then is shown in their alternate mode.
:''Notes:'' The commercial was first seen in Cybertron Con 2016.
:''On Cybertron, the ancient Titans has returned!''

===2017===
*'''Transformers: Titans Return - "More than Meets the Eye"''' [https://www.youtube.com/watch?v=qM_0jMmkIio]
:''Animation:'' Sawback replaces Diac as Optimus Prime's head, then he shoots at Megatron, who dodges, then Fangry becomes his head and he stomps the ground, making a quake Optimus dodges. Hot Rod runs by, Ptero becomes his head and then he transforms.
:''Toy Segment:'' Diac is detached from Optimus Prime and transformed into robot mode, then Sawback is plugged in his place. Ending shot shows Optimus Prime, Hot Rod and Sawback.
:''On Cybertron, Titan Masters enhance Optimus Prime's Fireblast, Megatron's Strength and Hot Rod's Speed!''
{{-}}

== The Last Knight ==
{{main|Commercial/The Last Knight}}

== Power of the Primes ==
*'''Transformers: Power of the Primes''' [https://www.youtube.com/watch?v=aMziLNsacoI] (15-second version) [https://www.youtube.com/watch?v=iXtMR-jiUNY] (20-second version)
:''Animation:'' Micronus lands on Cybertron. Jazz escapes from Starscream's attacks, then Micronus comes out and boosts Jazz's power.
:''Toy Segment:'' Starscream lands and aims at Jazz and Micronus. Micronus is pulled out from his [[Prime Master|Decoy Armor]] and placed inside Jazz's chest armor.
:''Notes:'' In the 15 seconds version, the final shot shows Beachcomber alongside the three aforemented characters.
:''Unleash the Prime to become more than meets the eye!''

*'''Transformers: Power of the Primes Optimus Prime and Rodimus Prime''' [https://www.youtube.com/watch?v=kBPUi8aksB4]
:''Toy Segment:'' A kid asks to some super computer how Optimus and Rodimus became Primes. The computer answers that Orion Pax and Hot Rod became them by the power of the Matrix. The kid transforms the two Leader Class toys of them, pulls out Optimus's Matrix and inserts Rodimus's into his placement.
:''Notes:'' Multiple scenes from the 1986 movie are shown in the super computer's screen.

== Studio Series ==
*'''Transformers Studio Series''' [https://www.youtube.com/watch?v=95Sp8a_TpHg]
:''Animation:'' Brief clip of Bumblebee transforming from the first movie.
:''Toy Segment:'' Bumblebee, Ratchet and Optimus Prime are set in front of the cardboard backdrops included with them.
:''Discover the moments and bring home the characters that defined a generation! You set the stage with Transformers Studio Series.''

*'''Transformers Studio Series''' [https://www.youtube.com/watch?v=iQCgOcalodA]
:''Animation:'' Same as above.
:''Toy Segment:'' Same as above, but Blackout replaces Ratchet.

== Cyberverse ==
*'''Action Attackers''' [https://www.youtube.com/watch?v=pOTHF3QWBM4] (20-second version) [https://www.youtube.com/watch?v=jyCpyIMe0SE] (15-second version)
:''Toy Segment:'' A kid transforms [[Bumblebee (Cyberverse)|Bumblebee]] and gasps at the activation of his car mode gimmick. He then transforms [[Grimlock (Cyberverse)|Grimlock]] too and activates his fire-breathing gimmick, and this time Bumblebee pokes out from behind the sofa to gasp at it in unison with the kid.
:''"WHOA" is right. Feel that thrill. There's always more than meets the eye! GET MORE WHOA with new Transformers Cyberverse Action Attackers!''
[[Category:Commercials| ]]
[[Category:Toys]]

Commercial/Prime

2020-01-28T02:42:02Z

DestroyerOfAglets: The page for clockwork VFX was orphaned, so I linked to them on ads they created.

{{suite}}

{{Nav-Prime}}

'''''Transformers: Prime''''' has had an unusually heavy amount of promotion, with 4 character promos, a sneak peek promo, a musical tribute and a behind the scenes look all released in the last three months of 2010. This is in addition to the regular episode promos that most shows get. This didn't change in 2011 with 2 commercials produced specifically to promote the debut of a weekly series without talking about any one particular episode. Looking at episode promos also shows a heavier amount of advertisement with various shorter versions of full length promos airing at the end of various shows on [[Hub Network|The Hub]]. The episode ''Convoy'' even got ''two'' full length promos.

== 2010 ==
*'''San Diego Comic-Con teaser''' [http://www.ign.com/videos/2010/07/21/transformers-prime-tv-teaser?objectid=80393]
:Screened [[July 21]] at [[San Diego Comic-Con]]. [[Bumblebee (WFC)|Bumblebee]] attacks two [[Vehicon (Prime)|Vehicon]]s in an early version of a scene from "[[Darkness Rising, Part 1]]".

*'''''Transformers: Prime'' sneak peek''' [http://www.youtube.com/watch?v=qCtayH_Kp78]/[http://www.youtube.com/watch?v=1m0DWvIbQLw] (Encore)/[http://www.youtube.com/watch?v=vLPnRp39FvY](Encore continues)
:Aired [[October 29]]. "Megatron has not been seen nor heard from in some time. But if his return is imminent, as I fear, it could be catastrophic." ''Starting November 29, old foes return, legendary heroes rise, and new ones are found in unlikely places. Secrets will be revealed, allegiances formed, and mettle tested. Good vs. evil. The battle for our planet begins.'' Cliffjumper charges the Vehicons.

[[File:Only on the Hub.jpg|right|upright=1.67|thumb]]
*'''''Transformers: Prime'' launch''' [http://www.facebook.com/video/video.php?v=494664210041]
:Aired [[November 3]]. Optimus Prime, now knowing that Megatron has returned, pledges that the Autobots will defend the Earth. "We now know, our conflict is not over. The future of humankind is at stake. But we are here, to defend your world. I am Optimus Prime. Stand by us and we will stand by you."

*'''''[[Darkness Rising]]'' promo''' [http://www.youtube.com/watch?v=6jgzHXMHFZY]
:Aired [[November 11]]. "What are they?" "We are autonomous robotic organisms, also known as Autobots." "Why are you here?" "To protect your planet from the Decepticons."

*'''Arcee promo''' [http://www.youtube.com/watch?v=yTraMhH0oQI]
:Aired [[November 12]]. ''She may be beautiful...'' "I love you." ''... but she's also tough as nails.'' "This ends here 'Cons!" ''And she'll... never... back... down. Arcee is back, and the battle begins.''

*'''Bumblebee promo''' [http://www.youtube.com/watch?v=VRfqjTVsEgU]
:Aired November 12. ''He might be yellow, but he's no coward, and when things get tough, Bumblebee's got your back.'' "Friends of yours?" "Family." ''Bumblebee is back, and the battle begins.''

*'''Cliffjumper promo''' [http://www.youtube.com/watch?v=4OFicnp3B9o]
:Aired November 12. ''He's brash, he's bold, and he's one of the toughest Autobots around. Mess with Cliffjumper, and you get the horns.'' "I'll put a few dings in ya. Yaaah!" ''Cliffjumper is back, and the battle begins.''

*'''Jack Darby promo''' [http://www.youtube.com/watch?v=PTKGmynNb4E]
:Aired November 12. "Welcome to KO drive-in." ''Sometimes, heroes are found in unlikely places.'' "May I take your order?" ''Jack Darby doesn't realize it now...'' "I am gonna own a ride like you someday." ''... but he's about to be part of something really really big.'' "Whoaaa! What are you?!" ''And our planet is going? to need him for much more than a cheeseburger.''

*'''Hubworld's ode to ''Transformers: Prime''''' [http://www.youtube.com/watch?v=mkkzgaYtmBo]
:Aired [[November 24]]. ''Hubworld'' musician Danny Tieger's tribute to the new Hub animated series, ''Transformers Prime''.

[[File:Orci Kurtzman ET.jpg|right|upright=1.67|thumb|"Ouch!"]]
*'''Making ''Transformers: Prime''''' [http://www.youtube.com/watch?v=H3iKDbKQwKI]
:Aired [[November 25]]. [[Jeff Kline]] introduces us to the production offices. [[Roberto Orci]] tells [[Alex Kurtzman]] to save "Megatron barfs" for the movies. Jeff shows us the hungry and whiny writers in the bathroom, Bob directs motion capture, before Bob, Jeff and a snoozing Alex on the couch call [[Mike Vogel]] asking what channel [[Hub Network|The Hub]] is on in [[Los Angeles]], and whether they'll get paid. A preview of Bulkhead protecting Miko in "[[Darkness Rising, Part 3]]" is shown. Bookended by footage of Movie Bumblebee and Optimus RC toys.

*'''''Transformers: Prime'' Coming February 2011''' [http://www.youtube.com/watch?v=4ADZ-m61cCM]
:Aired [[December 22]]. ''The war between the Autobots and Decepticons is far from over. But the battle will continue. Transformers: Prime, the animated series coming February 2011.''

== 2011 ==
*'''''Transformers: Prime'' Promo''' [http://www.youtube.com/watch?v=CZdfwND8u74]
:Aired [[January 10]]. ''On February 11th, new episodes of Transformers: Prime are coming to The Hub. But before the adventure continues, see how the battle BEGAN.'' "Crush them!"

*'''''Transformers: Prime'' Promo #2''' [http://www.youtube.com/watch?v=Uq6_YGro30A]
:Aired [[January 14]]. "Visually striking" - ''Channel Guide Magazine''; "Steady flow of mayhem." - ''Variety''; "Entertaining" - ''Variety''; "Heavy metal havoc." - ''Channel Guide Magazine''; "These robots are way cool." - ''Variety''; ''Transformers: Prime. New episodes coming February 11th.''

*'''Series premiere promo - 2/11/11''' [http://www.youtube.com/watch?v=1ZkYYJms8yQ] (full) / [http://www.youtube.com/watch?v=YzSfvRikZBE] (short)
:Aired [[February 4]]. ''The series premiere of Transformers: Prime is here. Megatron's spark has been extinguished...'' "Such a shame" ''... and though his evil has been vanquished, his legacy remains.'' "Rise and serve, your new master!" ''New adversaries rise to take his place...'' "Bumblebee, no!" '...to destroy the Autobots, and the planet!''

*'''''[[Scrapheap (episode)|Scrapheap]]'' promo''' [http://www.youtube.com/watch?v=eDnRi3SRDCI]
:Aired [[February 11]]. ''Transformers: Prime is only on the Hub! On an all new episode...'' "Scraplet!" ''The Autobots are scared.'' "What's a scraplet?" ''And for good reason.'' "The most dangerous vermin ever to crawl upon the face of Cybertron."

*'''''[[Con Job]]'' promo''' [http://www.youtube.com/watch?v=cDHLgs0DFX4] (full)
:Aired [[February 18]]. ''Transformers: Prime is only on the Hub! On an all new episode...'' "I'm receiving a signal on a restricted band. It's an Autobot identification beacon." ''The Autobots welcome an old friend.'' "Wheeljack? You old 'Con crusher." ''But a Decepticon plot threatens to destroy their reunion.'' "Well, well." "Destroy him!"

*'''''[[Convoy (episode)|Convoy]]'' promo''' [http://www.youtube.com/watch?v=V-zivUp6RcU] (full) / [http://www.youtube.com/watch?v=SmXDaK86OVc] (short)
:Aired [[February 25]]. ''Transformers: Prime is only on the Hub! The Autobots have a new enemy...'' "That's the one, the 'Con who shot me down!" ''...and this time, it's not a Decepticon.'' "They are human." "Human?!" ''Will this be the distraction Starscream's been looking for?'' "Find them..." "Optimus, you have company." "...and scrap them!" "Yes, Lord Starscream."

*'''Convoy promo #2''' [http://www.youtube.com/watch?v=iFEC1zu4YRc]
: Aired [[March 4]]. ''Transformers: Prime is only on the Hub! On an all new episode...Optimus Prime is down!'' "Prime!"

* '''''[[Deus ex Machina]]'' promo''' [http://www.facebook.com/video/video.php?v=10100103088007637&oid=119249468124144&comments] (full) / [http://www.youtube.com/watch?v=6JS5MYI2CEA] (short)
:Aired [[March 4]]. "That's Cybertronian! That's an Energon Harvester." "In Decepticon hands..." Breakdown grunts as he hurls a column. "Miko, get down!" "...the Harvester would be a devastating weapon." "It's 'Cons!" "The 'Cons have the Harvester!" "Approach with extreme caution." "They've got Optimus." "It's harveeest time." "What are you doing?" Bulkhead grips the pulsating Harvester.

*'''''[[Speed Metal]]'' promo''' [http://www.youtube.com/watch?v=aY8YlLU48fg]
:Aired [[April 4]]. ''Transformers: Prime is only on the Hub! The Decepticons' quest to destroy the Autobots continues...'' "You're being chased by Knock Out?" "That sounds like a Decepticon." "Can you lose him 'Bee?" "On your guard boys! Could be a trap." Breakdown laughs as he faces Bumblebee and Bulkhead, but is fearful when the latter strikes him.

*'''''[[Predatory]]'' promo''' [http://www.facebook.com/?ref=logo#!/video/video.php?v=10100210898828887&oid=119249468124144]
:Aired [[April 10]]. ''... and on an all-new episode, a nightmare from Arcee's past comes back to haunt her!'' "Just tell me what I want to know, or make yourself comfortable. You're going to be here a while." "Arcee, what's wrong?" "I know who this ship belongs to. RUN!"

*'''''[[Sick Mind]]'' promo''' [http://www.facebook.com/?ref=logo#!/video/video.php?v=10100219841228247]
:Aired [[April 25]]. "Cybonic plague." "Virus wiped out millions on Cybertron during the Great War." "You have a cure, don't you?" "Can't we buy us some time to figure this out?" "Time is one thing Optimus does not have!" "Bumblebee, come with." "One of you must try this. Initiate cortical psychic patch."

*'''''[[Out of His Head]]'' promo''' [http://www.facebook.com/video/video.php?v=10100226173428467]
:Aired [[April 30]]. "Megatron..." "He's back." "''On an all new episode...''" "Obey my will." "What has gotten into you?" "Bumblebee has Megatron's memories?" "Worse, Megatron is occupying Bumblebee's mind." "Decepticons, your rightful lord and master has returned!"

*'''''[[Shadowzone (episode)|Shadowzone]]'' promo''' [http://www.facebook.com/video/video.php?v=10100230454603957]
:Aired [[May 7]]. "This is clearly a Dark Energon signature, and it's moving fast." "Megatron..." "That's not Megatron!" "Yeeesss!" "Starscream..." "You cannot harm me while Dark Energon flows through my veins!" "Stand down." "''You'' stand down!"

{{anchor|Summer}}
[[File:Hub2011summerpromo.jpg|right|upright=1.67|thumb|Yum! Cotton candy!]]
*'''The Hub - Are you ready for the summer?''' [http://www.youtube.com/watch?v=r5sDdEvLGVk]
:Aired [[May 30]]{{fact}}. A [[Frank Welker]]-voiced Megatron sings Elmer Bernstein's "Are You Ready For The Summer" with Dan (from ''Dan Vs.'') and Pinkie Pie (from ''[[My Little Pony]]: Friendship is Magic'') over a montage of clips from Hub shows, including ''[[Jem]] and the Holograms'', ''Pound Puppies'', and ''Family Game Night''. Megatron's singing of the line "Are you ready for the hot nights?" sounds distressingly like "Are you ready for the hot nuts?".

*'''San Diego Comic-Con preview''' [http://www.ign.com/videos/2011/07/21/transformers-prime-sdcc-footage]
:Screened [[July 21]] at [[San Diego Comic-Con]]. "...And it was written in the Covenant of Primus that when the 47 spheres align, a perpetual conflict will culminate, upon a world forged from chaos... And the weak shall perish... in the shadow of the rising darkness." "I awaken... AWWW!!!!"

*'''Season finale teaser''' [http://www.hitfix.com/videos/transformers-prime-season-finale-teaser]
:Aired [[September 23]]. ''This Saturday, on the Hub...'' "Destroy the Prime!" ''...grip the wheel...'' "Unicron the Chaos-bringer..." ''...and put the pedal to the metal! It's the three-part season finale of Transformers: Prime!'' "NOOOO!!!!!" yells Miko. ''Don't miss the Autobots' BIGGEST... BATTLE... EVER!'' "NOOOO!!!!" yells Arcee.

*'''''[[One Shall Rise, Part 1|One Shall Rise]]'' [[One Shall Rise, Part 2|Part 2]]/[[One Shall Rise, Part 3|3 teaser]]''' [http://www.youtube.com/watch?v=3pIhIzfe9O0]
:Aired [[October 7]], 2011. "Unicron grows stronger..." ''It's the ''Transformers: Prime'' season finale... a shocking alliance...'' "A truce between Autobot and Decepticon," ''... the ultimate battle for survival...'' "Keep our attackers at bay for as long as you can," ''... and an ending... that... will... blow... your... mind.''

{{anchor|Strawberry Shortcake}}
*'''Strawberry Shortcake and Bulkhead''' [http://www.youtube.com/watch?v=wAjuK_-GmSI]
:Aired {{fact}}. Bulkhead receives (on [[Miko's phone]]) a phone call from Strawberry Shortcake, who wants to invite him to the Berryfest Princess Parade where there will be singing and dancing and sparkles and sparkles and sparkles and sparkles... When Optimus asks who's calling, Bulkhead seizes the chance and tells him "it's for you".

{{anchor|Detention}}
[[File:HubDetentionHall.jpg|right|upright=1.67|thumb|"I'm in a timeout because, apparently, riding the dog like it's a small horse IS FROWNED UPON IN THIS ESTABLISHMENT!"]]
*'''Hub Detention Hall''' [http://www.youtube.com/watch?v=jaTL4akk9F4]
:Aired [[October 12]]. Megatron is in Hub High School's detention hall. A student asks him why he's there, to which he sarcastically replies that he has "anger issues". He then proceeds to fire his cannon and blast a hole in the wall. Peeking out from the hole is Rainbow Dash, also from ''My Little Pony: Friendship is Magic''.

* '''Teletoon Season 1 promo''' [http://www.youtube.com/watch?v=x0WPnU8PcRA]
:''Narration:'' Teletoon announcer.
:Aired Fall 2011. Excerpts of Bumblebee in action are shown while the announcer gushes over how cool he is.

*'''Season 2 teaser''' [http://www.youtube.com/watch?v=RjsPA-Qca-M]
: Uploaded [[November 1]]. Knock Out applies the Deceptibrand to Orion Pax.

{{anchor|Carolers1}}
*'''The Hub Carolers''' [http://www.youtube.com/watch?v=NN4sZcUMuss]
:Hub characters Rainbow Dash, Pinkie Pie and Applejack from ''My Little Pony: Friendship is Magic'', Niblet from ''{{w|Pound Puppies (2010 TV series)|Pound Puppies}}'', and {{w|Strawberry Shortcake}} from her ''{{w|Strawberry Shortcake's Berry Bitty Adventures|Berry Bitty Adventures}}'' series scat "{{w|Deck the Halls}}" with Megatron and Bulkhead. Bulkhead's extended scat sequence is met with a deathly silence by Megatron, the Autobots and their human allies, causing him to awkwardly laugh it off.

{{anchor|Carolers2}}
*'''The Hub Carolers''' (Second spot) [http://www.youtube.com/watch?v=z0LVdEnB9jQ]
:Bulkhead and Megatron join Niblet, Applejack, Pinkie Pie, Rainbow Dash, and Strawberry Shortcake in singing ''{{w|Jingle Bells}}'' when The [[Joker]] from ''[[Batman]]: The Animated Series'' interrupts, singing the "Batman smells" chorus variation as taken from the ''TAS'' episode "Christmas with the Joker", much to the ire and confusion of Pinkie Pie, Ratchet, and Robin (from the 1960's live-action ''Batman'' series).

{{anchor|Family Movie}}
*'''Hub Family Movie''' [http://www.youtube.com/watch?v=QkXj9_JnLbw] (March 2012 version)
:Bumblebee leaps into a movie theater where (My Little Pony) Pinkie Pie, Dan (who are conversing with each other) and Strawberry Shortcake are already seated. (Rainbow Dash is hovering above them.)

==2012==
{{anchor|Impossibly Awesome}}
[[File:MissionImpossiblyAwesome.jpg|thumb|right|upright=1.67|Transformers AND Batman? Impossibly Awesome indeed.]]
*'''Mission: Impossibly Awesome Marathon''' [http://www.youtube.com/watch?v=ayXneqisiOc]
:Fowler summons the Autobots for a mission of some sort. After Ratchet declares backup may be necessary, Fowler reveals that he has called upon [[Batman]] (from ''The Animated Series'') for the occasion.

* '''Teletoon Season 2 promo''' [http://www.youtube.com/watch?v=vlOevp86CzM]
:''Narration:'' [[Starscream (WFC)|Starscream]] ([[Steve Blum]]) and Teletoon narrator.
:Aired Spring 2012. An edited version of Starscream's speech from "[[Partners]]" about his place in the universe is the narration over several excerpts from Season 1 and the Transformers: Prime intro. The edits change the speech from an apparent acceptance of being second in command to a revelation that he is meant for something [[Decepticon leader|other than second-in-command]].

*'''Hub Season 2 promo''' [http://geek-news.mtv.com/2012/01/26/exclusive-transformers-prime-orion-pax-part-1-trailer/]
:"[[One Shall Rise, Part 3|When Optimus surrendered the Matrix, he lost more than the collective wisdom of the Primes. He lost himself.]]" ''Saturday, February 18th''. "My name is Orion Pax: I am far from being a Prime." Ratchet says "[[Roll out]]." A Vehicon states "This is space bridge control. We are under attack!" Megatron laughs. Arcee interrogates a Decepticon, asking "Where's Optimus? Answer me!"

* '''''[[Orion Pax, Part 1]]'' promo''' [http://www.youtube.com/watch?v=NaNzSzumVEI]
: Aired [[February 11]]. ''Saturday, new episodes of ''Transformers: Prime'' return. Unicron has been destroyed. But now the Autobots face a bigger problem.'' "Welcome back to the winning team." "We do not know what the Decepticons have in store for Optimus but we must get to work finding him."

* '''''[[Orion Pax, Part 2]]'' promo''' [http://www.youtube.com/watch?v=_EjJwJCwcW8]
: Aired [[February 18]]. ''Saturday, on the Hub...'' "It's time to suit up." ''It's part two of the ''Transformers: Prime'' season premiere.'' "Stealth must be an absolute priority. We'll most certainly be outnumbered." "The odds become four hundred to one." "That's your cue." "You ready?" "Let's do this." "Where is Optimus?" "Now the scary part." "By the Allspark." "Hold your fire!"

* '''''[[Orion Pax, Part 3]]'' promo''' [http://www.youtube.com/watch?v=2D8QLm0iyhU]
: Aired [[February 25]]. "I shall never underestimate you again." ''Saturday, on the Hub...'' "Wow!" ''It's the thrilling conclusion of the ''Transformers: Prime'' season premiere.'' "Optimus is counting on you." "Something's wrong." "We hold the Spacebridge at all costs." "Whoa!"

[[File:2012PrimeHappyMealAd.jpg|right|upright=1.67|thumb]]
*'''McDonald's Happy Meals''' [http://www.youtube.com/watch?v=VmcTHew7ZoA]
: An animated ad plugging apple slices now available in Happy Meals is followed by animation of a goat walking up to a generic Happy Meal box. The goat whistles at the box. This seems to cause its hooves to transform into wheels, complete with [[Transformation#The noise|the Noise]]. The goat then zooms around, circling the box and causing its contents to spread out on the ground. The goat comes to a stop, picks up the Bumblebee toy that came with the meal and makes "Vroom, vroom" noises. ''There's an all new Transformers: Prime toy in your McDonald's Happy Meal.''

* '''''[[Operation Bumblebee, Part 1]]'' promo''' [http://www.youtube.com/watch?v=3P3O_Gnq9Iw]
: Aired [[March 3]]. ''Saturday, on the Hub...'' "Engage them!" ''It's Operation: Bumblebee part 1.'' "If Megatron wasn't behind this, then who was?" "I am no stranger to ambition." "It's coming our way, fast!" "Secure the package!"

* '''''[[Operation Bumblebee, Part 2]]'' promo''' [http://www.youtube.com/watch?v=poq0Fidxe5s]
: Aired [[March 10]]. ''Saturday, on the Hub...'' "What?!? Bumblebee can't do that!" ''It's the thrilling conclusion to Operation: Bumblebee.'' "Autobots, prepare to roll out." "Energon will do wonders for our army." "It's working."

* '''Catch-up marathon promo''' [http://www.youtube.com/watch?v=_mqgPJ_rqHM]
: Aired [[March 17]]. ''Monday, don't get left behind...'' "You ready?" "Let's do this!" "Engage them!" "Wow!" ''The Hub is bringing you the first six episodes of Season 2, in one afternoon.'' "Megatron, be gone!"

* '''''[[Loose Cannons]]'' promo''' [http://www.youtube.com/watch?v=S7dlBQ_8vnA]
: Aired [[March 20]]. "I don't like unfinished business." ''Saturday, on the Hub...'' "Huh-ha! Jackie's back!" ''Wheeljack returns.'' "You've got nowhere left to run con." "Every last Autobot on this accursed world will pay." "Wheeljack!" "Jackie now!" "Defuse the bomb." "Bulkhead!"

* '''''[[Crossfire]]'' promo''' [http://www.youtube.com/watch?v=lYdHCNGsZa0]
: Aired [[March 24]]. "Payback would be sweet." ''Saturday, on the Hub...'' "She can be a handful, especially when cornered." "An Insecticon, here?!?" "Proceed with extreme caution." "Arcee, no!" "Destroy them!"

* '''''[[Nemesis Prime (episode)|Nemesis Prime]]'' promo''' [http://www.youtube.com/watch?v=Rk7450tF6M4]
: Aired [[March 31]]. ''Saturday, on the Hub...'' "I am Optimus Prime. I bring you this message." "Alden Military Base is under attack by Optimus Prime." "If Prime has gone off the rails, we have a serious problem."

* '''''[[Grill (episode)|Grill]]'' promo''' [http://www.youtube.com/watch?v=DTt0jOux6Sw]
: Aired [[April 7]]. "Special Agent Fowler, perhaps you can provide some background." ''Saturday, on the Hub...'' "We should begin with the demise of Optimus Prime." "Optimus Prime is a true patriot." "Whoa..." "We've been placing our trust in beings who could turn on us." "They could shut down operation!" "RIVERRRR!!!"

* '''''[[Armada (episode)|Armada]]'' promo''' [http://www.youtube.com/watch?v=tyd6EEGqwvg]
: Aired [[April 14]]. "The time has come for the ultimate retribution." ''Saturday, on the Hub...'' "Busy day for assassins." "We are witnessing the launch of a mission to terminate Megatron." "Arise, my Armada and attack!"

* '''''[[Flying Mind]]'' promo''' [http://www.youtube.com/watch?v=8Ho7cvb1054]
: Aired [[April 21]]. "Optimus has grown ruthless since our last encounter." ''Saturday, on the Hub...'' "This may be our only chance to end the war, once and for all." "We shall crush Optimus Prime and destroy the Autobots!"

* '''''[[Tunnel Vision]]'' promo''' [http://www.youtube.com/watch?v=98NeHKrGT_s]
: Aired [[April 28]]. "I'm picking up a locator beacon, the 'Cons have unearthed the relic." ''Saturday, on the Hub...'' "Lock and load." "This is one race that we absolutely cannot afford to lose."

* '''''[[Triangulation]]'' promo''' [http://www.youtube.com/watch?v=SD5qML7j-8s]
: Aired [[May 5]]. "I cannot allow you to leave here with this relic." ''Saturday, on the Hub...'' "I will leave your lifeless husk in this frozen waste." "Let us reclaim what is rightfully ours."

* '''''[[Triage (episode)|Triage]]'' promo''' [http://www.youtube.com/watch?v=FZPoO1URVMk]
: Aired [[May 12]]. "You might wanna to grab onto somethin." ''Next Saturday, on the Hub...'' "We got a bogey on our tail." "Retrieve the relic!" "You got maybe two minutes." "Or less." "Wheeljack!"

* '''''[[Toxicity]]'' promo''' [http://www.youtube.com/watch?v=qHyuRKpZeKQ]
: Aired [[May 19]]. "No..." "''This Saturday, on the Hub...Four missions...''" "Be on your guard Bulkhead." "''...Four powerful relics...''" "Hardshell, retrieve something for me." "''...One epic showdown!''" "Your spark is mine!" "Bulkhead!"

*'''''[[One Shall Stand]]'' on DVD''' [http://www.youtube.com/watch?v=mmCs_dAuOOA]
: Aired [[July 31]]. ''Transformers: Prime - One Shall Stand, an epic tale of deception, sacrifice, and triumph.''

* '''''[[Hurt]]'' promo''' [http://www.youtube.com/watch?v=yHCDLXJNxk0]
: Aired [[August 17]]. ''This season, ''Transformers: Prime'' has been nothing short of epic. Friday, the Hub is giving you a marathon.'' "We need to resume our search for the relic immediately." ''To gear up for a whole new episode.'' "We're gonna make some noise." ''That'll leave you wanting more.'' "Wheeljack!"

* '''''[[Out of the Past]]'' promo''' [http://www.youtube.com/watch?v=_29XU-61Z1c]
: Aired [[August 24]]. "Arcee...been a while." ''On the Hub...'' "Now is the time to strike!" ''Cliffjumper is back!'' "We may be in a little more trouble than I thought." "Give it everything you've got!" "Destroy them!"

* '''''[[New Recruit]]'' promo''' [http://www.youtube.com/watch?v=OXtQQ8gnM7Q]
: Aired [[August 31]]. ''Next Friday...'' "Autobot or Decepticon?" "Impossible to tell." "This merits investigation." "Incoming!" "Fall back!"

* '''''[[The Human Factor]]'' promo''' [http://www.youtube.com/watch?v=W7XVCtGsTYE]
: Aired [[September 7]]. "I'm one of them." ''Friday, on the Hub...'' "The perfect meld of man and machine." "A Decepticon paired with a human?!?" "A threat to anyone, anywhere on the planet" "Destroy him!" "Now!" "Fallback!"

* '''''[[Legacy (episode)|Legacy]]'' promo''' [http://www.youtube.com/watch?v=kdlxQUNlYFs]
: Aired [[September 14]]. "It seems the Decepticons have already excavated the next relic." ''Friday, on the Hub...'' "It is time to test our decoy." "Let's go grab a relic." "We have a situation."

* '''''[[Alpha/Omega]]'' promo''' [http://www.youtube.com/watch?v=OOkFDAxddjw]
: Aired [[September 21]]. "I must find a way to tip the balance of power back in our favor." ''Next Friday...'' "At last, the power of the Primes belongs to me!" "By the Allspark Megatron, what have you done?"

* '''''[[Hard Knocks]]'' promo''' [http://www.youtube.com/watch?v=gnmUCpjdJTk]
: Aired [[September 28]]. "The next Iacon coordinates have been decoded." ''Friday...'' "Last one into the Omega Key has to scrub the energon tanks for a week." "Didn't know we were keeping score." "We gotta get outta here, now!"

* '''''[[Inside Job]]'' promo''' [http://www.youtube.com/watch?v=Z_HAjtZm8O8]
: Aired [[October 5]]. "Wakey, wakey!" ''Friday...'' "Smokescreen must've been taken aboard the Decepticon warship." "Do you really think you can escape?" "Retrieve the Omega Keys." "We have been deceived."

* '''''[[Patch (episode)|Patch]]'' promo''' [http://www.youtube.com/watch?v=DV_0U85xivk]
: Aired [[October 12]]. ''Next Friday, on an all new ''Transformers: Prime''...'' "What will we be fishing for?" "Starscream's true motives." ''It's Starscream's day of reckoning.'' "Tell me why I should welcome back someone whose every impulse has been to thwart me!" "All hail Starscream." "Dahhh!" "I said that aloud didn't I?"

* '''''[[Regeneration (Prime)|Regeneration]]'' promo''' [http://www.youtube.com/watch?v=4B3Rd_c_51I]
: Aired [[October 19]]. "We must embark on this mission with every resource at our disposal." ''Friday, on an all new ''Transformers: Prime''...'' "With the Forge of Solus Prime, we now possess the means of reaching Cybertron. Megatron must be stopped no matter the cost." "Crush them!'

{{anchor|Darkest Hour}}
* '''''[[Darkest Hour (episode)|Darkest Hour]]'' (26 Hour Takeover marathon) promo''' [https://www.youtube.com/watch?v=43ID9gQjsjY]
: Aired [[October 26]]. ''Attention, starting Thursday at 5:30, I take over the Hub! Twenty six hours! Every episode of ''Transformers: Prime'', leading up to the explosive season finale! That will change, the Transformer universe,'' "No..." ''forever! The Transformers: Prime Twenty Six Hour Takeover Marathon starting Thursday at 5:30 Eastern, 2:30 Pacific. It could happen, ONLY on Megatron's Hub!''
: ''Notes:'' This promo is narrated by Megatron, voiced by his usual actor, [[Frank Welker]].

{{anchor|Song}}
*'''Megatron's Favorite Song (26 Hour Takeover marathon promo)''' [http://www.youtube.com/watch?v=vZEL1hda9K8]
:Megatron asks Soundwave to play his favorite song out of all the radio transmissions in the universe. Soundwave then plays the "[[My Little Pony]]: Friendship is Magic" [[theme song]], to which Megatron approves.

{{anchor|Care Bear}}
[[File:MegatronCareBear.jpg|thumb|upright=1.67|Meg's on the right.]]
*'''Megatron Transforms into a Care Bear (26 Hour Takeover marathon promo)''' [http://www.youtube.com/watch?v=8YJEedMreJ0]
:Megatron declares that he has been working on new transformations that are more dangerous than his jet mode. Megatron then transforms into the {{w|Care Bears|Care Bear}} Funshine Bear, much to his dismay.

*'''''Transformers: Prime'' on [[Vortexx]] teaser''' [http://www.youtube.com/watch?v=fYoMjPuZMa4]
: "My name is Optimus Prime, and I send this message. Though we did not choose to be of Earth, it would seem that we are here to stay. If you approach this planet with hostile intent, know this: We will defend ourselves. We will defend humanity. We will defend our home.

*'''Robots in Disguise''' [http://www.youtube.com/watch?v=mV2e4W3-gd0]
: ''Animation:'' Excerpts from Season 1.
: ''Narration:'' Unknown.
: ''Toy segment:'' The first commercial for the toys mixes clips of the show and its score with narrated introductions of Bulkhead (captioned "The Heavy"), Bumblebee ("The Scout"), Optimus Prime ("The Leader"), and Wheeljack ("Special Ops"). The last shot is of Ratchet backhanding a Vehicon in "[[Stronger, Faster]]", but his "hoo-ah" is redubbed.
: ''Notes:'' Bulkhead's "Let's rumble." from the beginning of the ad is also dubbed over by the same voice that dubbed Ratchet's line.

{{anchor|Weaponizers}}
[[File:TFPrimeWeaponizersCommercial.jpg|thumb|upright=1.67|"Yes Bumblebee, I too believe Ratchet has lost his marbles."]]
*'''Weaponizers'''
: ''Animation:'' Optimus Prime and Bumblebee examine several weapons that Ratchet <s>invented</s> apparently sent away to [[Acme|ACME]] for as he announces: "The new secret weapons are here.". Bumblebee and Optimus Prime grab some giant shoulder-mounted cannons and proceed to brutalize some Vehicons.
: ''Toy segment:'' The toys' deploying weapons and Bumblebee's transformation are demonstrated.
: ''Notes:'' Sadly, [[Peter Cullen]], [[Jeffrey Combs]], and [[Frank Welker]] do not reprise their roles as Optimus Prime, Ratchet and Bumblebee. This commercial was animated by [[Clockwork VFX]].

[[File:OptimusMaximus commercial Riding.jpg|thumb|upright=1.67|Bumblebee! I ''NEEDED'' that!]]
*'''Optimus Maximus''' [http://www.youtube.com/watch?v=Pi-VGmjOd5U]
: ''Animation:'' [[Optimus Maximus (Prime)|Optimus Maximus]]'s feet walking. Ratchet pointing out the different sizes of military hardware to Bumblebee in a armory. Ratchet and Bumblebee driving Optimus Maximus into battle against a group of Vehicons.
: ''Toy segment:'' Optimus Maximus' features are demonstrated.
: ''Notes:'' The voices of Ratchet and Bumblebee are performed by the same actors who performed them in the Weaponizers commercial. Like the Weaponizers commercial, this was created by [[Clockwork VFX]].

* '''Video game trailer''' [http://www.youtube.com/watch?v=BLUBNmUKxlE]
: A series of images illustrates the text only narrative.
: [Megatron has one thing on his mind] [Conquer the Earth] [But there is hope] [Optimus Prime] [Bumblebee] [Arcee] [Ratchet] [Bulkhead] [Together with Jack, Miko and Raf] [Team Prime must save the Earth]

{{-}}

==2013==
{{anchor|Huboom!}}
*'''Huboom! Saturdays''' [http://www.youtube.com/watch?v=4qvRtYIpEzU]
:A group of [[Vehicon (Prime)|Vehicons]] watch video clips from {{w|Ninja Turtles: The Next Mutation|various}} {{w|The Super Hero Squad Show|alternate}} {{w|Kaijudo: Rise of the Duel Masters|universes}} (including the [[Transformers Animated (cartoon)|Malgus]] universal stream) as well as footage from their own adventures on a hexagonal screen on the [[Trypticon (WFC)|Nemesis]], while chanting "[[Huboom!]]"

{{anchor|Happy Meal}}
[[File:2013PrimeHappyMealAd.jpg|right|upright=1.67|thumb]]
* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=C0eiFLcw38g]
: Aired [[January 25]]. The story of an ant training and eating right in order to get really strong is told via animation and song. His treat is a Happy Meal. We see a CGI turn around of Optimus Prime. Prime is lifted up one handed by the ant, who is standing on a Happy Meal box and holding an Optimus Prime figure in his other hand.
:''Want to pick up an Autobot of your very own?''

* '''Season 3 Teaser Trailer''' [http://www.youtube.com/watch?v=1S3BU4R4rZc]
: [As the war for Earth rages on] [A new evil rises] [The Decepticons' ultimate weapon] [Created for one purpose] [To destroy the Autobots] [The Autobots must stand united to defeat it] "Autobots, we cannot falter now." [Beast Hunters The Hunt begins Spring 2013]

* '''Season 3 Teaser Trailer 2''' [http://www.youtube.com/watch?v=YfNmXtv6L3c]
: "Humankind has no idea, what lies ahead for them." "Bred in the laboratory, cloned from fossilized remains, I present to you, my liege, the ultimate Autobot hunter." "Let the hunt begin." [Beast Hunters The Hunt begins Spring 2013]

* '''Season 3 Trailer''' [http://www.youtube.com/watch?v=C5yYcrkKILk]
: "This is dawning of a new age. The reign, of Megatron." "Humankind has no idea, what lies ahead for them." "The only ones who can fix this mess is Prime and his bots. I'm sure they're out there, they gotta be." "Team Prime is scattered to the winds. For all we know, you and I could be the only ones left." "I don't think he's coming." "The time, for a new leader, is upon us." "The Decepticons outnumber us a hundred to one. Aren't there anymore Autobots out there who can help?" "The war for Cybertron took a heavy toll." "I present the ultimate Autobot hunter." "A Predacon." "Let the hunt begin." "The fate of all our kind is more vital than any one of us. There will be a new Prime."

* '''Season 3 premiere promo''' [http://www.youtube.com/watch?v=EHhDIoxHOEw]
: Aired March 2013. Bumblebee gets his own advertisement in the style of a new car ad.
: ''Goes from zero to four hundred in six seconds flat. Runs on pure energon. Sleek transformative design. The 2013 Bumblebee. Available only on Transformers: Prime Beast Hunters.''

* '''''[[Scattered]]'' promo''' [http://www.youtube.com/watch?v=gch0Z623Rfk]
: Aired [[March 22]]. "Shockwave." "Reports of my demise were greatly premature." ''Friday...'' "We can't stop Megatron." "Release the Predacon." "Thought that made a loud noise? Just wait." "Ultra Magnus."

{{anchor|Ask Megatron}}
*'''Ask Megatron''' [http://vimeo.com/59471969 Montage 1]/[http://vimeo.com/62398667 Montage 2]/[http://vimeo.com/66132071 Montage 3]
:Promoting [[Huboom!|Huboom! Nights]], this series of commercials sees Megatron (again voiced by Welker) answer fan inquiries. Questions include: "How can I get a girl to notice me?" ("Transform into something cool"), "What's your favorite type of cake?" ("Pound cake!"), "Will you go to prom with me?" ("Too busy") and "What do you do for vacation time?" ("My favorite hobby: Water colors" (of [[My Little Pony|ponies]])).

{{anchor|Time Warner}}
[[File:TFPrimeTimeWarnerCommerical.jpg|right|upright=1.67|thumb|So, what's the score?]]
*'''Time Warner Cable: Competition''' [http://www.youtube.com/watch?v=EGlbpR91RNg]
: Aired [[March 27]].<ref>[http://www.businesswire.com/news/home/20130328005656/en/Time-Warner-Cable-Marks-Season-Hub%E2%80%99s-%E2%80%9CTransformers#.Uu3F4bT-U_U Time Warner Cable press release for ''Transformers: Prime'' partnership]</ref> Raf declares that {{w|Time Warner Cable}}'s ability to transmit ''Prime'' and other shows on home computer, tablet and smartphone platforms (as demonstrated by [[Raf's media device]]) is superior to Megatron, despite his laser cannon and alternate modes.

* '''''[[Prey (episode)|Prey]]'' promo''' [http://www.youtube.com/watch?v=Va4hg3qXyJY]
: Aired [[March 29]]. "A Predacon." "The beast is completely under my control." ''Friday. Enter, the Predacon.'' "We're gonna need more firepower." "Brace yourselves."

* '''''[[Rebellion (Prime)|Rebellion]]'' promo''' [http://www.youtube.com/watch?v=xE3WVMvWCL0]
: Aired [[April 5]]. "The Autobots couldn't possibly stay hidden forever." ''Friday...'' "We must infiltrate Darkmount." "Execute our prisoners." "Time for a new leader." "Optimus!" "Seek and destroy!" "This isn't how the story is supposed to end. No!"

* '''''Transformers: Prime'' ''Beast Hunters'' Encore''' [http://www.youtube.com/watch?v=dCDyjROlmhE]
: Aired [[April 12]]. ''You've been watching the new season of Transformers: Prime Beast Hunters. But you may not know the whole story.'' "Foolish humans." ''And we can't have that. So we've got special encore presentations of the latest episodes. This time with some new Cybertronian tech called Autobits, bonus facts and commentary you never knew you never knew.'' "You have a way with words." ''Knowledge is power, Autobits will help.'' "Rad!" ''Transformers: Prime Beast Hunters the Autobits edition.''

* '''''[[Project Predacon]]'' promo''' [http://www.youtube.com/watch?v=WV06EInwedg]
: Aired [[May 10]]. "The ancient remains, of a Predacon." ''Friday...'' "What would their bones be doin' here?" ''Transformers: Prime Beast Hunters returns...'' "We could have Beast Wars on our hands." "Attack!" ''With all new episodes.'' "I am rather impatient to trample humankind." "No!"

* '''''[[Chain of Command (Prime)|Chain of Command]]'' promo''' [http://www.youtube.com/watch?v=kA1niWoWVKY]
: Aired [[May 17]]. "What was that?" "Whatever it is, it's big." ''Friday...'' "And it's comin' fast." ''It's the return of the Predacon.'' "Our Predacon is hunting Autobots." "We make our stand here and now."

* '''''[[Plus One (Prime)|Plus One]]'' promo''' [http://www.youtube.com/watch?v=zPqzpJcmjdM]
: Aired [[May 24]]. "We've located another Predacon energy signature." ''Friday...'' "I found a Predacon talon." "Scrap." "Do not return empty handed." "My mom and Fowler may be in serious trouble." "Run!" "Where is it?" "Secure the specimen."

{{anchor|Pool Party}}
[[File:HubSummerPoolPartyPromo.jpg|right|upright=1.67|thumb|"I'mma gonna make him an offa, he can'ta refoose."]]
*'''Hub Network Summer Pool Party''' [http://www.youtube.com/watch?v=kczA0ibjFa4]
:Optimus Prime, Bumblebee and [[Boulder]] attend a pool party with various entities from throughout the multi-verse. Bumblebee makes unusually earth-shattering noises as he walks in order to punctuate one of the hosts' points about the party being gigantic.

* '''''[[Thirst]]'' promo''' [http://www.youtube.com/watch?v=YMvpD4JhwRc]
: Aired [[May 31]]. "The compound is erratic and there have been side effects." ''Friday...'' "What is going on?" ''One word.'' "Dark energon reanimates the dead!" ''Decepti-zombies!'' "Aim for the head!" "It's alive!" "Initiate high alert." "Duck!"

* '''''[[Evolution]]'' promo''' [http://www.youtube.com/watch?v=hZcSMrxkUEE]
: Aired [[June 21]]. "Lord Megatron's Predacon army is ready for deployment." ''Friday...'' "You've been keeping secrets." ''Behold, the Predaking!'' "Let's dance!" "Prepare to perish." "No!"

* '''''[[Minus One]]'' promo''' [http://www.youtube.com/watch?v=0IuYjnOZJ7w]
: Aired [[June 28]]. "We will focus upon the successful reconstruction of the Omega Lock." ''Friday...'' "The Decepticons must not be allowed to secure their target." "Somebody knew we were coming." "I will engage the Predacon." "Wow!" "Whoa."

* '''''[[Persuasion]]'' promo''' [http://www.youtube.com/watch?v=t9yfqeeiz9M]
: Aired [[July 5]]. "What do you want from me?" "To siphon your knowledge Doctor." ''Friday...'' "Ratchet must possess something the Decepticons want." "Where's Ratchet?" "The time has come for your extinction." "Assemble your armada Starscream." "The Autobot base has been reduced to ashes."

* '''''[[Synthesis]]'' promo''' [http://www.youtube.com/watch?v=_DDZdUE0IfQ]
: Aired [[July 12]]. "We stand at the very precipice of a new age." ''Friday...'' "We are no closer to finding Ratchet than when we began." "Come out, come out wherever you are." "The prisoner has escaped!" "Blast that Autobot into oblivion." "No!"

* '''''[[Deadlock]]'' promo''' [http://www.youtube.com/watch?v=-3WQTBADKKc]
: Aired [[July 19]]. "This will be our last stand." ''Friday, it's a battle...'' "Attack!" ''that will change the Transformers' universe...'' "Prepare to join the Allspark." ''forever.'' "No!"

* '''''[[Predacons Rising (Prime)|Predacons Rising]]'' promo''' [http://www.youtube.com/watch?v=45C03FJdhFk]
: "Minions of the Prime..." ''On October 4th...'' "Prepare to be obliterated." ''The Transformers: Prime Beast Hunters saga comes to an epic conclusion...'' "Are you Autobot or Decepticon?" "Neither" ''With a world premiere movie!'' "I am your king." "Optimus!" "No!"

* '''Predacons Rising promo 2''' [http://www.youtube.com/watch?v=V99a5IwV4H0]
: "Minions of the Prime..." ''Friday...'' "Prepare to be obliterated." ''The Transformers: Prime Beast Hunters saga comes to an epic conclusion...'' "These remain dangerous times." "Are you Autobot or Decepticon?" "Neither" ''With a world premiere movie!'' "I will silence you forever." "We gotta take them down." "Behold my insolent might!" "Let's roll." "Hang onto your hubcaps." "I'm getting you outta here." "I am your king." "Optimus!" "No!"

{{anchor|Beast Hunters toys}}
* '''Beast Hunters toys''' [http://www.youtube.com/watch?v=Kv8jCI53zqI]
: ''Animation:'' [[Predaking (Prime)|Predaking]] and [[Lazerback (Prime)|Lazerback]] toys standing on a kid's bedroom shelf come to life. Optimus Prime and Bumblebee toys on a dresser also come to life. The Predacons begin tearing around the room as the Autobots try to stop them. Slapstick ensues, resulting in Bumblebee riding Lazerback like a bucking bronco and Optimus Prime swatting a flying Predaking with a skateboard. The battle ends with Prime and Bumblebee sitting on a desk fist bumping as Predaking dangles below, tied up with part of a laptop power cord.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' Fast motion transformations on a desk in a room that looks like the one in the animation segment.
: ''Notes:'' A poster of the [[1984]] [[Package art#Back of the box art|back of the box art]] can be seen on a wall in the CGI version of the room. Apparently, CGI animation segments in ads are causing confusion. The animation of the toy battle has to be labeled 'Fantasy Animation' and the narrator explicitly points out that the toys do not move on their own. The power cord Predaking is tied up with must have one heavy adapter box as it's able to counterbalance his weight. This commercial was created by [[Clockwork VFX]].
:''It's the evil Predacons versus the mighty Beast Hunters. The good, the bad and the beastly!''

{{anchor|Naughty List}}
* '''30-Second Holiday Special: "Decepticon Holidays: Naughty List"''' [http://www.youtube.com/watch?v=BJtGmgtcI_g]
: As Megatron recites ''{{w|A Visit from St. Nicholas}}'' over the videoscreen, three Vehicons discuss whether mice would stir Egg Nog before Megatron threatens them with placement on the naughty list.

{{anchor|Pudding}}
* '''30-Second Holiday Special: "Decepticon Holidays: Pudding"''' [http://www.youtube.com/watch?v=qfeTP_C0yq0]
: Several Vehicons sing an altered verse of "{{w|We Wish You a Merry Christmas}}" personalizing their interest in figgy pudding until Megatron shouts them down. A Vehicon then asks for a pony.

{{anchor|Holiday Schmoliday}}
[[File:NemesisXmas.JPG|thumb|right|upright=1.67]]
* '''30-Second Holiday Special: "Decepticon Holidays: Holiday Schmoliday"''' [http://www.youtube.com/watch?v=puvKUnIVrkM]
: As an [[Insecticon (WFC)|Insecticon]] relays orders from Megatron to dispose of whoever decorated the ''[[Trypticon (WFC)|Nemesis]]'' to his troops, they happen to pass by the two Vehicons responsible, one of whom regrets their actions. The other Vehicon replies that he thought the decorations were subtle. We then cut to Earth's sky as the Nemesis, garishly decorated in Christmas lights including a light-based reindeer and tree, emerges from a cloud. As they watch the spectacle on a videoscreen, the first Vehicon questions the subtlety of the design, the second Vehicon remarking that he was moved by the holiday spirit.
{{-}}

==2014==
* '''Transformers 4th of July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

== References ==
{{Reflist}}
[[Category:Commercials]]
[[Category:Prime media]]

Scale

2020-01-27T23:04:45Z

DestroyerOfAglets: I was reading the page, and just thought it was funny that the article pointing out the screwy scale of transformers just threw out "the size of devastator", so i thought I'd lampshade it

[[File:OptimusSnakeEyes.jpg|right|upright=1.67|thumb|And the truck's how big...?]]
'''Scale''' in ''Transformers'' is, not to put too fine a point on it, screwed.

Virtually no era, franchise, fiction, [[toy]]line, or other incarnation of ''Transformers'' has presented scale in a logical or believable fashion (there are, of course, a few [[#Intentional attempts at a consistent scale|rare exceptions]], detailed below). Most fans agree that one must either ignore it or accept it, lest they be tempted to explain these problems and in the process [[fanon|fanwank]] themselves into oblivion.

However, the considerable and varied scale problems of ''Transformers'' still merit description.

{{bigquote|Clearly, the pitiful humans at Hasbro are so overwhelmed by the awesomeness of Cybertronian life forms that they can't get the scale right.|[[Starscream (Movie)|Starscream]]|[[Transformers Comic issue 23|Star Screams #23]]}}
==Scale within toylines==

===Toys out of scale with others in the same line===
[[File:DiacloneScale.jpg|right|upright=1.95|thumb|That little guy — who comes from the same toyline as all those vehicles — is supposed to be a normal-sized human. Yeeeah.]]
The early [[The Transformers (toyline)|Generation 1 toy line]], especially the pre-[[The Transformers: The Movie|movie]] releases, were [[rebranding|rebranded]] and [[redeco]]ed toys from several different Japanese toy lines. The crucial point is that the toy lines were initially unrelated. The characters ''should'' be in scale with each other as they all have real-world [[alternate mode|alternate modes]] that (should) pass for real vehicles. However, since ''[[Diaclone]]'' toys were not part of the same line as ''[[Microman]]'' toys, scale issues arose. ''Diaclone'' figures such as [[Optimus Prime (G1)/toys|Optimus Prime]], [[Prowl (G1)/toys|Prowl]] and [[Hound (G1)|Hound]] are more-or-less in correct scale with each other (though problems already arise with [[Sunstreaker (G1)/toys|Sunstreaker]] and [[Sideswipe (G1)/toys|Sideswipe]], whose alternate modes are based on ''the same car'' yet are not quite the same size), but many of the [[Mini Vehicle|Mini Vehicles]] from the ''New Microman'' line are clearly far too small by comparison. Even aside from their deformed penny-racer proportions, a [[Cliffjumper (G1)/toys#Generation 1|Porsche 924]] ''[[Micro Change]]'' toy is disproportionately tiny when compared to a [[Jazz (G1)/toys#Generation 1|Porsche 935]] ''Diaclone'' toy. The disparity becomes even more obvious with Mini Vehicles such as [[Warpath (G1)|Warpath]] (a tank) and [[Seaspray (G1)|Seaspray]] (a hovercraft), who should be many times their actual size. Notably, the {{w|GAU-8 Avenger|GAU-8/A Avenger}} gatling cannon mounted to the front end of the {{w|Fairchild Republic A-10 Thunderbolt II|A-10 Thunderbolt II}} ([[Powerglide (G1)|Powerglide]]'s alternate mode) alone is about the same size as a {{w|Volkswagen Beetle}} ([[Bumblebee (G1)/toys|Bumblebee]]).<ref name="airvec">[http://www.airvectors.net/ava10_1.html Development history of the A-10 Thunderbolt II], including a side-by-side comparison between the GAU-8/A Avenger and a Volkswagen Beetle.</ref>

Another glaring scale problem comes in the form of the [[Seeker (body-type)|Seekers]], who turn into F-15 Eagles which, in real life, are 19.4 m (63.8 feet) long. Though their toys are some of the larger G1 toys, correctly scaled, this would make their [[robot mode|robot modes]] several times the height of most Autobots. Similarly, the [[Constructicon (G1)|Constructicons]], despite also coming from the ''Diaclone'' line, are too small, in particular [[Long Haul (G1)|Long Haul]], whose alternate mode is an "earth mover" type of dump truck, which are ''gigantic'' in real life. Far worse is the other ''Diaclone'' combiner team, the [[Trainbot|Trainbots]], who have train engine altmodes, yet their toys are among the ''smallest'' of the ''Diaclone'' releases.

Transformers are currently formalised to a variety of [[size class]]es, which dictate the approximate cost and dimensions of a figure. Consequently, if the powers that be release toys of two characters in the same line in the same size class, they're going to come out in the same size. Even if one character's a [[Starscream (Movie)/toys|twenty-metre fighter jet]] and the other's a [[Ironhide (Movie)/toys|five-metre pickup truck]]. So don't expect this one to go away any time soon.

===Toys slightly out of scale with others in the same assortment===
Sometimes toys that ship in the same assortment or [[size class]] have similar alternate modes (i.e. two cars or two planes), but are not ''quite'' in scale with each other. One possible reason for this is that one of them would be considerably smaller than the other one in real life if they were perfectly in scale. For example, ''[[Movie (franchise)|Movie]]'' [[Jazz (Movie)|Jazz]]'s Pontiac Solstice alternate mode is a ''tiny'' car, and any size class that includes both him and [[Bumblebee (Movie)/toys|Bumblebee]] (a Chevrolet Camaro) will result in scale problems between the toys. Hasbro ''could'' have made Jazz smaller, but since the main limit for a size class is the ''weight'' of a toy, not its size (as long as it fits into the standardized packaging, that is), they decided that scale problems are more acceptable than selling a tiny Deluxe Class toy when there's still room in the budget for more plastic. With the [[Human Alliance]] assortment, Hasbro have taken a different approach by trying to keep the vehicles in scale (roughly 1:24) and adding accessories and other characters that turn into motorcycles for smaller cars such as Jazz, [[Skids (ROTF)#Human Alliance|Skids]] and [[Mudflap (ROTF)#Human Alliance|Mudflap]].

Other toys with comparable alternate modes that are slightly out of scale with each other are ''[[The Transformers (toyline)|Generation 1]]'' [[Sunstreaker (G1)/toys#Generation 1|Sunstreaker]] and [[Sideswipe (G1)/toys#Generation 1|Sideswipe]] (mentioned above), who have the ''same'' basic alternate mode (with a few differences), and ''[[Transformers: Universe (2008 toyline)|Universe]]'' Legends Class [[Jazz (G1)/toys#Universe (2008)|Autobot Jazz]] and [[Hot Rod (G1)/toys#Universe (2008)|Rodimus]].

===Toys out of scale within teams===
[[File:Bruticus toy.jpg|right|thumb|upright=0.7|[https://www.tfw2005.com/boards/threads/warbotron-wb01-unofficial-bruticus.951171/page-37 Wait till you see the artist's rendition of a scale-accurate version].]]
Even toys specifically [[combiner|designed to interact with each other]] suffer from this problem. The [[Combaticon (G1)|Combaticons]] are wildly out of scale to each other—[[Blast Off (G1)|Blast Off]]'s [[Popular Earth vehicle alternate modes#Space Shuttle Orbiter|Space Shuttle]] mode should dwarf [[Swindle (G1)|Swindle]], with the others somewhere in between. Instead, they're about the same size. Among the Constructicons, [[Long Haul (G1)|Long Haul]] is designed to look like a gigantic {{w|File:Liebherr t282 1.jpg|"earth-mover" mining truck}}. He should be able to carry all his teammates in his bed, with some crowding. Similarly, [[Silverbolt (G1)|Silverbolt]] (a [[Popular Earth vehicle alternate modes#Concorde|Concorde jet]]) is dramatically undersized compared to his fighter-jet [[Aerialbot (G1)|Aerialbot]] teammates. These scale problems are necessary to avoid misproportioned gestalt forms.

Don't even ask about the [[Protectobot (G1)|Protectobots]] with their [[Groove (G1)|motorcycle]] and [[Blades (G1)|helicopter]] limbs...

This problem isn't just limited to the ''[[The Transformers (toyline)|Generation 1]]'' combiners either: ''[[Transformers: Revenge of the Fallen (toyline)|Revenge of the Fallen]]'' Supreme [[Devastator (ROTF)|Constructicon Devastator]] has a massive [[Scavenger (ROTF)|mining excavator]] form the lower portion of the torso, with your everyday type of [[Mixmaster (ROTF)|cement mixer truck]] that's ''almost the same size'' forming the upper portion of the torso. An [[Long Haul (ROTF)|"earth mover"-type dump truck]] that should be about the same size as the excavator forms one tiny leg, while the other leg is formed by a [[Rampage (ROTF)|bulldozer]] that should be slightly smaller. The [[Transformers: Revenge of the Fallen (film)|movie]] circumvents this problem by adding additional construction vehicles in the mix, which are ignored by the toy line. The [[Legends Class]] version of Devastator only adds another [[Overload (ROTF)|dump truck]] for the torso, which doesn't really improve things since all the individual components are still more or less the same size.

The ''[[Combiner Wars]]'' releases of the classic crews made varying efforts to avoid this. Among other changes, Blast Off's initial release was a significantly smaller jet, Swindle's tiny steering wheel suggests him to be around the same size as Brawl, Long Haul is significantly bigger than his team, and Groove is a much smaller Legends-class. That said, the [[Stunticon (G1)|Stunticon]] molds don't scale well with anyone else bar Groove, and Silverbolt remains tiny; seemingly the only character in-scale with his mold is maybe [[Sky Lynx (G1)|Sky Lynx]]. Newcomer [[Alpha Bravo]] is also undersized if his windows are anything to go by. There's also [[Blackjack]] and [[Powerglide (G1)|Powerglide]], both of whom are smaller than their teammates when the former should be the same size and the latter larger.
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===Same alternate mode, different sizes===
Other scale problems come from characters who transform into the same (or similar) [[alternate mode|alternate modes]], but whose toys are different sizes. For example, [[Air Raid (G1)#Toys|the original Air Raid]] transforms into an [[Popular Earth vehicle alternate modes#F-15 Eagle|F-15 Eagle]], but his toy is half the size of [[Starscream (G1)/toys|the original Starscream]]'s. The same can be said for the [[Popular Earth vehicle alternate modes#Lamborghini Countach|Lamborghini Countach]] [[Breakdown (G1)#Toys|Breakdown]], who should be the same size as [[Sunstreaker (G1)/toys#Toys|Sunstreaker]] and [[Sideswipe (G1)/toys#Toys|Sideswipe]], not significantly smaller. These discrepancies are also seen in the other [[Scramble City (toyline)|Scramble City]]-style combiners with Earth altmodes, whose toys are all smaller than similar earlier toys.

===Multiple scales of same character===
[[File:Animated-toy MultipleSizeOptimusPrimes.jpg|right|upright=1.5|thumb|Oh great. And I thought ''Bulkhead'' was confused...]]

Starting with ''[[Beast Machines: Transformers (toyline)|Beast Machines]]'', many franchises have released multiple versions of the same character in different [[size class]]es, most often the leader characters. Originally, the intent was apparently to make the popular [[Optimus (disambiguation)|Optimus]] and [[Megatron (disambiguation)|Megatron]] characters available at lower price points than just the large and expensive "Leader" class, so that children with less money would not miss out, and perhaps persuading [[completist]]-minded [[User:ItsWalky|collectors]] to buy multiple versions of one character.

While this introduces a nice range of options for the discerning collector, it can also lead to some problems. ''Beast Machines'', for example, featured three different [[Cheetor (BW)/toys|Cheetor toys]]. The [[Cheetor (BW)/toys#BMSupreme|Supreme size toy]] was so large it could not interact with most of the other toys from the line (based on [[Beast Machines: Transformers (cartoon)|the cartoon]], he's maaaaybe in scale with [[Nightscream (BM)#Toys|Nightscream]] and [[Optimus Primal (BW)/toys#Robots in Disguise|Air Attack Optimus Primal]], the latter of whom wasn't released until three years later). The [[Cheetor (BW)/toys#BMNSC|Deluxe Cheetor]], on the other hand, was too ''small'' to match scales with most of the other toys (again, using the cartoon as a yardstick). Anyone looking ''within'' the toyline for notions of a "correct" scale between the characters would be stymied by the multiple size classes and the lack of real-world scale references.

Other instances of multiple-size characters are more clear cut; the [[Spy Changer]] incarnations of various [[Transformers: Robots in Disguise (2001 toyline)|2001 ''Robots in Disguise'']] characters, for instance, are simply scaled-down representations of the same characters in the same bodies, not meant to interact with the much larger "main" toys, as are the later "Legends of Cybertron" toys in ''[[Transformers: Cybertron (toyline)|Cybertron]]''. Other multiple-toy scale differences include intentionally simplified forms, such as the [[Fast Action Battlers]], which simply make all the characters the same size, with no attempt at matching scales.

Multiple-scale characters usually aren't meant to cross-interact. A rare exception is [[Movie (franchise)|live-action]] [[Blackout (Movie)#Voyager Class toys|Blackout]], who came with a [[Scorponok (Movie)#Voyager Class Blackout companions|tiny (and correctly scaled) version of Scorponok]]. A much larger [[Scorponok (Movie)#Deluxe Class toys|Deluxe version of Scorponok]] is ''also'' meant to interact with the same Blackout toy, despite the ridiculous scale disparity (and the fact that this means Blackout can have ''two'' Scorponoks of radically different size clipped to him simultaneously).

Multiple toy sizes are generally irrelevant to the fiction, though the [[Transformers: Cybertron (cartoon)|''Cybertron'' cartoon]] featured [[Starscream (Armada)|Starscream]] inflating to planetary size, presumably in response to the [[Starscream (Armada)/toys#Supreme|super-large "King Starscream" toy]] available at the time.

===Toys out of scale with themselves===
[[File:G1 Broadside toy.jpg|right|upright=1.1|thumb|Kill me. Just... kill me now.]]

[[Triple Changer|Triple Changers]] create a whole new set of problems. The original [[Astrotrain (G1)#Toys|Astrotrain]] transforms from a 21-meter (70-foot) locomotive to a 37-meter (122-foot) [[Popular Earth vehicle alternate modes#Space Shuttle Orbiter|Space Shuttle]]. [[Octane#Toys|Octane]]'s original body transforms from a 20-meter (60-foot) tanker truck into a 65-meter (200-foot) jumbo jet. [[Broadside (G1)|Broadside]] transforms from an Earth fighter jet of indeterminate model (let's pretend for the sake of argument that he's supposed to be an [[Popular Earth vehicle alternate modes#F-14 Tomcat|F-14]] and say he's 18 meters (61 feet) long) into an entire ''aircraft carrier'', approximately 333 meters (1,092 feet) long.

The newer versions of Astrotrain and Octane (aka "[[trademark|Tankor]]"), while changing the specifics of their alternate modes, really don't improve on the general size disparity all that much. The ''[[Titans Return (toyline)|Titans Return]]'' version of Broadside actually makes it ''worse'': The figure includes tiny versions of the [[Aerialbot (G1)|Aerialbots]] (styled specifically after their ''[[Combiner Wars (toyline)|Combiner Wars]]'' alternate modes) to place on various spots on his aircraft carrier mode, but at the same time this Broadside is also a [[Headmaster (technology)|Headmaster]] with a [[Titan Master]] figure that can ride inside his jet mode's cockpit, arguably making the Titan Master alone larger than the ''Combiner Wars'' Aerialbots' [[Superion (G1)|Superion]] gestalt form if scale were to be taken at face value... and yet the entire [[play pattern]] of the ''Titans Return'' line explicitly calls for Broadside and his Titan Master [[Blunderbuss]] to be compatible and interchangeable with any other figure and Titan Master in the line, most of whom are supposed to be ''much'' smaller in scale. Transformers Legends even acknowledges this by having Broadside becoming a gigantic Headmaster large enough to fight level with [[Grand Scourge]], and piloting a larger Transtector who seems to be on a similar scale to most versions of Metroplex.

Even a two mode toy can have this problem. [[Optimus Prime (G1)/toys#20th Anniversary/Masterpiece|20th Anniversary Optimus Prime]] has wheels which are pretty tiny for a Freightliner truck, while his rear hitch section is too thick. These out-of-proportion vehicle parts were necessary to give his robot mode [[Show-accuracy|show-accurate]] proportions. The original G1 Optimus Prime toy also has scale issues. His cab is 1/48 scale, but his trailer is closer in scale to the Autobot Cars, which fall more in the neighborhood of 1/35 to 1/40 scale-wise.
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===Toys with roleplay alternate modes===
The characters with roleplay altmodes such as Generation 1 [[Megatron (G1)/toys|Megatron]], [[Soundwave (G1)/toys|Soundwave]], [[Perceptor (G1)#Toys|Perceptor]], or [[Laserbeak (Armada)#Toys|''Armada'' Laserbeak]] are scaled to be real-world [[human]]-scale (well, kid-scale). Since the [[size changing]] seen in the fiction is not possible for real toys (at least, that's what [[TakaraTomy|Takara]] ''wants'' us to think), this human-scaling makes in some cases for inordinately large robot modes. E.g., [[Blaster (G1)#Toys|Blaster]]'s toy, in robot mode, is taller than most other Transformers.

The opposite problem is seen with [[Megatron (G1)/toys#MasterpieceMegs|Masterpiece Megatron]], whose robot mode is in scale with [[Optimus Prime (G1)/toys#20th Anniversary/Masterpiece|Masterpiece Optimus Prime]]. The result is that, while he may transform into a very accurately-proportioned handgun, it's unmistakably much larger than the real thing... not that this has stopped him being widely banned as a "realistic firearm replica".

===Fanciful altmodes===
Characters with alternate modes that are not meant to be replicas of real-world things (or at least, close enough while being legally-distinct from said things) are difficult to accurately scale, as they generally transform into futuristic or Cybertronian vehicles whose size we don't really know... or, indeed, they don't transform into vehicles at all. The scale of characters such as the [[Dinobot (G1)|original Dinobots]], [[Hot Rod (G1)/toys|Hot Rod]] or [[Overhaul (Cybertron)#Voyager|Leobreaker]] is fairly arbitrary and can only be estimated by their relative size to other characters within the fiction, although most fiction is highly inconsistent in this regard (see below). Nevertheless, if one assumes that most vehicle altmodes are intended for [[human]]-sized passengers, comparing toys such as [[Chromedome (G1)#Toys|Chromedome]] with [[Lightspeed (G1 Technobot)#Toys|Lightspeed]] suggests the scale problem continues.

===Big toys===
It goes without saying that the [[Titan (group)|Titan]] and planetformer toys (such as [[Fortress Maximus (G1)#Toys|Fortress Maximus]] and [[Unicron/toys|Unicron]]) are not remotely to scale with normal Transformer toys. While they are indeed ''large'' toys, they're only two to five times bigger than typical Transformer toys, and thus transform into "cities" and "planets" about the (relative) size of a bungalow. The scale problems extend to the details. Some of the citybot toys have visible windows, which are too large for a city, suggesting instead a medium-sized building.

However, it's hard to begrudge [[Hasbro]] not offering us a [[Primus]] toy the size of an asteroid. Where would we keep it?

Additionally, Fortress Maximus's main adversary [[Scorponok (G1)|Scorponok]] is considerably smaller as a toy. Whereas Fortress Maximus includes a [[Headmaster (technology)|Headmaster]] figure of [[Spike Witwicky (G1)#Generation 1|Spike]], who turns into the head of [[Cerebros (G1)|Cerebros]] (whose toy is roughly the same size as the regular 1987 Headmasters toys), who in turn becomes the head of Fortress Maximus, Scorponok merely comes with [[Zarak (G1)|Zarak]] (whose figure is the same size as Fortress Maximus's Spike), who turns into a tiny head for Scorponok, covered up by a large helmet. So either Fortress Maximus is supposed to tower over Scorponok, or Zarak [[size changing|grows in size]] during his transformation into Scorponok's head.

===Action Masters===
[[File:Turbo Racer art.jpg|right|upright=1.67|thumb|A car riding inside a car. Wheeljack, you are either a genius or completely nuts.]]

The [[:Category:Action Master vehicles|Action Master vehicles]] were designed to take advantage of the fact that the [[Action Master]] figures were all the same size. They can each pilot each other's vehicles or ride as a passenger. With the vehicles as a frame of reference, it seems we should take it as fact that all of the Action Masters are literally the same size, even characters such as [[Bumblebee (G1)/toys|Bumblebee]] and [[Devastator (G1)|Devastator]]. Did Devastator shrink?

Then again, the vehicles pose even more problems: [[Prowl (G1)/toys|Prowl]], who still sports car [[kibble]], rides a [[Turbo Cycle (G1)|motorcycle]], [[Wheeljack (G1)/toys|Wheeljack]] (who used to transform into a car himself) drives a [[Turbo Racer|sports car]], and [[Optimus Prime (G1)/toys|Optimus Prime]] steers a massive [[Armored Convoy|18-wheeler truck]], despite his own chest still being the front end of a truck cab. Did [[Nucleon (substance)|Nucleon]] shrink the Transformers to ''[[human]]'' size, or are these just ''gargantuan'' vehicles?

Of particular note, Wheeljack's Turbo Racer is based on a Ferrari Testarossa, and the Action Master [[Jackpot (G1)|Jackpot]] figure (a new [[character]] created specifically for the Action Masters lineup) sports kibble that indicates he once used to transform into a Ferrari Testarossa himself!
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===Size class cross-compatibility===
[[File:ROTF-toy FuryOfFearswoopBox.jpg|right|thumb|upright=1.67|Finally, toys that are more or less in scale with each other... yet Hasbro insists they are ''not''.]]

With standardized [[size class]]es and mixed-faction assortments being the norm these days, scale issues are a given. For example, the first [[wave]] of ''[[Transformers: Classics|Classics]]'' Deluxes featured Autobots [[Bumblebee (G1)/toys#Classics|Bumblebee]] and [[Hot Rod (G1)/toys#Classics (2006)|Rodimus]], two cars, as well as Decepticons [[Starscream (G1)/toys#Classics (2006)|Starscream]], a modified F-15 Eagle fighter jet, and [[Astrotrain (G1)#Classics 2|Astrotrain]], a [[Triple Changer]] who turns into a bullet train locomotive and a modified NASA Space Shuttle orbiter, all roughly the same size in robot mode but obviously not the same scale in their alternate modes.

However, with the increasing prevalence of multiple toys of the same [[character]] in different size classes, particularly enforced by the [[live-action film series]], it is technically possible to have somewhat more accurate scale combinations. The [[Legends Class (2005)|Legends Class]] and its successor, the Legion Class (part of the ''[[Cyberverse (toyline)|Cyberverse]]'' range for a few years), allow Autobots with cars as their alternate modes to be roughly in scale with Deluxe or Voyager-sized Decepticons that turn into aircraft. Likewise, the Legends Class version of ''[[Transformers: Revenge of the Fallen (toyline)|Revenge of the Fallen]]'' [[Arcee (Movie)#Legends Class toys|Arcee]], a motorcycle, is more or less in scale with Deluxe-sized Autobots with car alternate modes.

Hasbro does not often take advantage of this possible compatibility with store [[exclusive]] [[giftset|giftsets]] and "bonus" packs. Even when toys with considerable size differences are sold in the same pack, combinations such as a Leader-sized [[Optimus Prime (Movie)/toys#Leader Class toys|Optimus Prime]] (which would be in scale with Deluxe-sized Autobots with car alternate modes) with the ''much'' smaller Legends Class versions of [[Bumblebee (Movie)/toys#Legends Class toys|Bumblebee]] and [[Jazz (Movie)#Legends Class toys|Jazz]] or the large Ultimate Bumblebee toy with the much smaller Deluxe-sized toys of [[Scorponok (Movie)#Deluxe Class toys|Scorponok]] (who should be roughly the same size as Bumblebee) and [[Brawl (Movie)#Deluxe Class toys|Brawl]] (who should be considerably larger than either of them) are fairly common. The ''Revenge of the Fallen'' "Shanghai Showdown" multi-pack with [[Demolishor (ROTF)#Voyager Class toys|Demolishor]]'s Voyager-sized toy and the ice cream truck versions of [[Skids (ROTF)#Deluxe Class toys|Skids]] and [[Mudflap (ROTF)#Deluxe Class toys|Mudflap]] (whose combined alternate mode is Deluxe-sized) is closer, but truly scale-accurate multi-packs like the ([[unreleased toy|unreleased]]) [[Transformers (2010 toyline)|''Transformers'' (2010)]] "Sideways Sneak Attack" pack with a Deluxe-sized [[Sideways (ROTF)#Deluxe Class toys|Sideways]] (who transforms into a car) and the aforementioned Legends Class version of Arcee and two [[redeco|redecos]] of hers as [[Chromia (ROTF)#Transformers (2010)|Chromia]] and [[Elita-One (Movie)#Transformers (2010)|Elita-1]] are rare exceptions. A particularly odd example is the ''Revenge of the Fallen'' "[[The Fury of Fearswoop]]" three-pack, which features a Deluxe-sized [[Fearswoop (ROTF)|Fearswoop]] (who transforms into a plane) and Legends Class versions of [[Sideswipe (Movie)#Fearswoop|Sideswipe]] and Mudflap (who turn into cars), making them more or less in scale with each other... yet the on-packaging [[bio]] states that Fearswoop has "grown to immense size".

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===Intentional attempts at a consistent scale===
[[File:DOTM Tailpipe Pinpointer SgtNoble.jpg|right|thumb|upright=1.67|That sure is one big motorcycle...]]

There have been precious few exceptions to all of this scale weirdness in the toys, however. The ''[[Transformers: Alternators|Alternators]]'' toyline, where every toy is a 1:24-scale representation of a real car, and thus in perfect scale with each other, was the first to buck the trend. Unfortunately, for practical reasons this limits the choice of altmodes. A [[Blast Off (G1)|Blast Off]] (Space Shuttle) toy in scale with the ''Alternator''s toys would be 1.6 meters (5.1 feet) long, while a [[Broadside (G1)|Broadside]] (aircraft carrier) toy at that scale would be over 12 meters (40 feet)! Hasbro actually displayed [[Prototype|mock-ups]] for an unproduced line of "military" Transformers in scale with ''Alternators'' during the [[BotCon 2007]] Hasbro Tour; two of them recycled parts of ''[[Transformers: Armada (toyline)|Armada]]'' [[Unicron/toys#Armada|Unicron]], and were thus [[Size class|Supreme-sized]], which made said potential toyline not particularly commercially viable for Hasbro.

The direct—and indirect—successors to ''Alternators'' also maintained a mostly consistent internal scale. ''[[The Transformers: Binaltech Asterisk]]'' and ''[[Transformers: Kiss Players (toyline)|Kiss Players]]'' made use of the same sculpts, only with added [[human]] female driver figures... which were woefully small compared to the cars they came with. This would repeat itself with the "[[Human Alliance]]" toys for ''[[Transformers: Revenge of the Fallen (toyline)|Revenge of the Fallen]]'': The cars/robots are all roughly the right size compared to each other ([[Skids (ROTF)#Human Alliance|Skids]] and [[Mudflap (ROTF)#Human Alliance|Mudflap]] are even smaller, squatter toys and come with sub-[[size class|Scout]]-sized [[Arcee (Movie)#Human Alliance|motorcycle]] and [[Chromia (ROTF)#HumanAlliance|robots]] to make up for it), but their human drivers are all too small (amusingly, [[Frenzy (Movie)#Human Alliance|Frenzy]] seems to be about right). In fact, the size differences have even ''increased'': The [[Transformers (2010 toyline)|2010 ''Transformers'']] line introduced an even ''smaller'' scale for the driver figures, including new versions of [[Sam Witwicky]] and [[Mikaela Banes]] that are smaller than their ''Revenge of the Fallen'' predecessors. The new scale for the driver figures continued with ''[[Transformers: Dark of the Moon (toyline)|Dark of the Moon]]'', which introduced Scout-sized robot figures that had one-man [[alternate mode|vehicle modes]] in a slightly larger scale, resulting in [[Sergeant Noble|undersized drivers]] riding [[Tailpipe (DOTM)|oversized motorcycles]]. Conversely, the [[Kmart]] [[exclusive]] ''Dark of the Moon'' "Autobot Daredevil Squad" multi-pack couples a redeco of the original ''Revenge of the Fallen'' version of Sam with a redeco of ''Revenge of the Fallen'' Deluxe Class [[Bumblebee (Movie)/toys#Cannon|Cannon Bumblebee]], resulting in a large human with a small Chevrolet Camaro he couldn't possibly fit into even if the Bumblebee toy had its crude interior redesigned to house a driver.

''[[Transformers: Alternity|Alternity]]'' would follow in ''Alternators''<nowiki>'</nowiki>s footsteps with a series of smaller 1:32-scale licensed cars... as well as stuffing [[Starscream (G1)/toys#Alternity|characters who traditionally don't have automobile alternate modes]] into modern-day civilian vehicles. That these toys represent [[Alternity|hyper-evolved beings]] most of the time make it all the more head-scratch-inducing.

The ''[[The Transformers: Masterpiece|Masterpiece]]'' line, from roughly [[Optimus Prime (G1)/toys#mp10|MP-10]] onward, has gone in the opposite direction, making heavy use of the in-fiction scale of the G1 cartoon - but only in robot modes. Thus, [[Bumblebee (G1)|Bumblebee]] comes up to [[Wheeljack (G1)|Wheeljack]]'s waist, which is show-accurate, but results in Bumblebee turning into a very small Volkswagen Beetle; were vehicle mode scale used, Bumblebee would actually be slightly larger. [[Star Saber (Victory)|Saber]] is also correctly the height of the Autobot cars, resulting in him being smaller than the original toy (despite the Star Saber mode being bigger). The robot mode scaling is generally very consistent to the chosen source, but there are still a few oddities, particularly when dealing with older figures being reissued or redecoed after MP-10. The [[Seeker (body-type)|Seekers]] are about right (going by robot mode, anyway, as ever), but [[Grimlock (G1)|Grimlock]]'s reissue is a little shorter than MP-10 Optimus, when he should be about a head taller. And, much like ''Human Alliance'', the various human figures released alongside them are far too small - going by the [[scale charts]], Spike, for instance, should come up to Optimus's knee, rather than the middle of his shin.

The ''[[Studio Series]]'' line is also based on having a consistent scale between figures in their robot modes. Characters in the same size class can be slightly taller or shorter than others to ensure they're scaled with each other in the same way they're in the movies: for example, [[Bumblebee (Movie)/toys#Studio Series|Bumblebee]] is shorter than [[Ratchet (Movie)/toys#Studio Series|Ratchet]], but taller than [[Jazz (Movie)#Studio Series|Jazz]], with [[Lockdown (ROTF)#Generations|Lockdown]] being taller than all three, and all four of them being Deluxe Class toys. Sadly, the scale for this line doesn't translate as well in vehicle mode. "[[War for Cybertron: Siege (franchise)|War For Cybertron: Siege]]" is also attempting a similar idea with Optimus being slightly smaller than Megatron followed by Soundwave and Starscream being smaller than both of the former.

== Scale within fictions ==
Scale issues abound within the fiction, especially the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]]. Some can be attributed to [[animation error|animation errors]], such as layering problems,<sup>[[:File:Tinybluestreak.jpg|1]][[:File:Huge Ironhide and Small Ratchet.jpg|2]][[:File:CarnageMiniBlaster.jpg|3]]</sup> but some "errors" were deliberate choices, for a variety of reasons.

===Fictional scale vs. toy scale===
[[File:TeenyCliff.jpg|left|upright=1.1|thumb|Frighteningly toy-accurate.]]
[[File:Powerglide Astoria Marygoaround.jpg|right|upright=1.1|thumb|Actually, disturbing ''fiction'' is probably more of a concern than scale issues.]]

The original ''Transformers'' fictions often depict characters to the same relative scale as the toys, which duplicates the intra-toyline problems described above. The cartoon, for example, shows [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus]], [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] and [[Soundwave (G1)/Generation 1 cartoon continuity|Soundwave]] as about the same height, [[Seeker (body-type)|Seekers]] and Autobot cars as slightly shorter (though not as much as the toys are), and [[Mini Vehicle|Minibots]] as smaller yet. This scale was carried over to their vehicle forms, resulting in differently-sized cars that, based on real world measurements, should be virtually the same size.

For another example, the [[Marvel Comics|Marvel]] comics portrayed the [[Pretender|Pretenders]] as literal interpretations of their toys: 60-foot humans with full-scale Transformers inside. The "disguise" aspect of this was later explained by having [[Landmine (G1)|Landmine]] and [[Cloudburst]] encounter [[Femax|giant, transformer-sized humanoids on an alien planet]] which made them appear to be of a "normal" scale.

[[File:Omegasupreme astrotrain.jpg|right|upright=1.1|thumb|I know he's meant to be big, but holy ''crap'', dude!]]

Transformers fiction commonly shrinks or inflates characters, relative to their toy sizes. "Giant" characters such as [[Omega Supreme (G1)|Omega Supreme]] are, even aside from any [[size changing]] for transport purposes, clearly not in the same scale in toy form as they are depicted on screen. [[Mini-Cassette|Cassette characters]] such as [[Rumble (G1)|Rumble]]'s toys are roughly the same height as most Minibots, while in the show they are usually portrayed as human-sized.

[[Hot Rod (G1)|Rodimus Prime]] and [[Ultra Magnus (G1)|Ultra Magnus]] are usually shown to be of a fairly similar height (although Magnus is much bulkier), whereas there is a considerable difference between the size of their toys. By the same token, Rodimus is always depicted as being an equal stature to his opposing leader [[Galvatron (G1)|Galvatron]], whereas the [[Galvatron (G1)/toys|toy Galvatron]] is instead the same size as Magnus. Optimus Prime is also usually shown as only a head or so shorter than Magnus (if that), which gets very strange when you realize that a [[redeco]] of Prime's toy forms but a small part of Magnus' robot mode. G1-era media also consistently depicts the members of the [[Special Teams]] as being about the same size as each other, even though the toys consistently had the leader be about twice the size of the limbs.

[[File:Beastwarsmaxgroup.jpg|left|upright=1.1|thumb|Airazor picks the Ultra-class figure.]]

The cast of ''[[Beast Wars: Transformers (cartoon)|Beast Wars]]'' were size-tweaked quite a bit, relative to the toyline. The most noticeable problem is [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]], who has an Ultra toy (the "level four" size, almost twice the size of the "level three" Mega next-largest Maximal toys), but is shorter than both [[Dinobot (BW)|Dinobot]] and [[Rhinox (BW)|Rhinox]] (both of whom are "level two" Deluxe sized toys). Further, [[Cheetor (BW)/toys#Beast Wars|Cheetor]] and [[Tigatron#Toys|Tigatron]]'s toys use the same (Deluxe) mold, but Tigatron is a head taller in the show (both because tigers are larger than cheetahs, and because Cheetor is "a kid"). New and altered characters in later seasons were generally more consistent in size (and appearance) with the toys. This problem was magnified when the Generation 1 characters cameoed in the series. [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]] is a ''Tyrannosaurus rex'' but is shown in "[[The Agenda (Part III)]]", as being much smaller than Optimus Prime.
[[File:G1Prime BWMegs.jpg|right|upright=1.4|thumb|An example of how small Beast Wars Megatron is compared to Optimus Prime.]]

The ''[[Beast Machines: Transformers (toyline)|Beast Machines]]''' toyline was ''far'' worse in size discrepancies with the cartoon. Of the [[Maximal|Maximals]] featured in the show, the tallest character, [[Silverbolt (BW)|Silverbolt]], is [[Silverbolt (BW)#Beast Machines|the ''shortest'' toy]], while the diminutive [[Nightscream (BM)|Nightscream]] is a [[Nightscream (BM)#Toys|massive Ultra-class toy]]. And, sadly, the most show-accurate toy, [[Optimus Primal (BW)/toys#Robots in Disguise|Air Attack Optimus Primal]], is a ''ginormous'' Supreme figure, towering over the other toys. (Weirdly, the [[King Kong]]-like size of this toy became [[canon]] in one specific [[micro-continuity]]. {{storylink|Prime Spark (story)|Prime Spark}})

[[File:ShrinkingHeavy.jpg|left|upright=1.1|thumb|I lost thirty tons, thanks to the Jump-Cut! Thank you, Jump-Cut!]]
In the otherwise fairly toy-scale-savvy [[Unicron Trilogy]], [[Metroplex (Cybertron)|''Cybertron'' Metroplex]] and the other citizens of [[Gigantion]] are depicted as gargantuan in animation, whereas the toys are merely among the normal boxed size-classes. Within the animation, this causes problems with their [[Mini-Con]] partners, who are depicted as human-sized in robot mode by themselves, but when shown directly interacting with their larger partners, are scaled up right along with their partner... resulting in some temporarily gigantic Mini-Cons!

The Japanese ''[[Transformers: Cybertron (franchise)#Galaxy Force|Galaxy Force]]'' release of [[Metroplex (Cybertron)#Toys|Metroplex]], dubbed "Megalo Convoy", included an exclusive [[redeco]] of the [[Legends Class|Legends of Cybertron]] [[Optimus Prime (Armada)/toys#MegaloConvoy|Optimus Prime toy]] to indicate the "correct" scale.

The ''[[Transformers Animated (franchise)|Animated]]'' franchise has its share of scale problems when comparing its toyline to the cartoon (not helped by multiple releases of some characters in different sizes—see above), with several characters seeming roughly one [[size class]] too small, such as the [[Dinobot (Animated)|Dinobots]] being a mix of one Voyager size and two Deluxes, [[Sentinel Prime (Animated)#Toys|Sentinel Prime]] looking rather diminutive as a Deluxe, and, most egregiously, [[Lugnut (Animated)#Toys|Lugnut]] as a ''very'' squat Voyager who's shorter than even some Deluxes (as with [[Bulkhead (Animated)#Toys|Voyager-class Bulkhead]], more of his mass went into his width, plus his weapon takes away some from his robot mode). Conversely, the traditionally stunted [[Bumblebee (Animated)#Toys|Bumblebee]] is marginally too tall and bulky to be in correct scale to his otherwise fairly accurate core teammates, assuming one includes [[Optimus Prime (Animated)/toys#Voyager|Voyager Optimus]] and [[Bulkhead (Animated)#Leader|Leader Bulkhead]] in their lineup. In fact, ''Animated'' is one of those toylines where you're not quite sure who you're supposed to base correct scale on.

===Inconsistent portrayal===
[[File:OmegaSupremeintro.jpg|left|thumb|No! Don't wash him in hot water! He'll...]]
[[File:Omegasupreme-blasterandgrimlock.jpg|right|upright=1.1|thumb|...too late.]]
Even if a size was decided on, it often didn't remain consistent. The height of the cartoon's [[Jetfire (G1)|Skyfire]], just to name one, frequently varied between episodes. [[Devastator (G1)/Generation 1 cartoon continuity|Devastator]] is another serial offender, particularly given his frequent appearances in episodes animated by [[AKOM]]; his size ranges from shot to shot in "[[The Core]]" from being about twice as tall as Optimus to being so large that Prowl's head doesn't even come up to the top of his foot.

The [[The Transformers (Marvel comic)|Generation 1 Marvel comic]] is notorious for changing the relative sizes of various characters. A single Transformer's size is rarely consistent between artists. For example, [[Rumble (G1)|Rumble]] and [[Frenzy (G1)|Frenzy]] vary in height relative to [[Soundwave (G1)/Marvel Comics continuity|Soundwave]]. A [[:File:TimeWars2-TakeUp.jpg|panel]] in the "[[Time Wars]]" arc shows [[Bumblebee (G1)/Marvel Comics continuity|Goldbug]], [[Ironhide (G1)/Marvel Comics continuity|Ironhide]], [[Scattershot (G1)|Scattershot]], and [[Swoop (G1)/Marvel Comics continuity|Swoop]] all the same height. [[Omega Supreme (G1)|Omega Supreme]], titanic in his original appearance, {{storylink|Command Performances!}} shrunk steadily in subsequent issues until he was not much taller than the average Transformer. [[Fortress Maximus (G1)/Marvel Comics continuity|Fortress Maximus]] suffered a similar problem, shrinking in size even though he was explicitly rebuilt to be twice as tall as the average Transformer. Super mode Powermaster [[Optimus Prime (G1)/Marvel Comics continuity|Optimus Prime]] was originally about Fortress Maximus-sized, until he too shrunk to the size of his inner robot—which was never seen again.

Scale can even be inconsistent within the same story thanks to changing artists: In the Marvel UK story "[[Ladies' Night (issue)|Ladies' Night]]", a ginormous [[Swindle (G1)|Swindle]] picks up a tiiiiny military Jeep with one hand, implying that he grew to humongous proportions when he transformed (as his alternate mode is ''also'' depicted as a Jeep in fiction), but in the second part of the story, Swindle is hit by a burning Jeep (possibly even the same one) that is [[:File:LadiesNightSwindleJeepScale.jpg|now in scale with his robot mode]]. {{storylink|Ladies' Night (issue)|Ladies' Night}} It can even happen within the same issue without an artist change: In [[IDW Publishing|IDW's]] ''[[Spotlight: Soundwave]]'', there's a scene where a [[Hiro|human]] picks up [[Soundwave (G1)/2005 IDW continuity|Soundwave]] in his tape deck mode, which is smaller than a thick comic book slipcase in his hands. A few pages later, [[Laserbeak (G1)|Laserbeak]] picks up Soundwave out of the human's hands, being barely able to hold the tape deck in his mouth, making Laserbeak about the size of a large dog (not counting the wings). Yet when [[Skywatch]] discovers Laserbeak at the end of the story, his ''head'' alone is suddenly the size of an adult human. {{storylink|Spotlight: Soundwave}}

[[File:Beastwarriors scale.jpg|right|upright=0.85|thumb|Beast Megatron's size vs. Optimus Prime's in America... and Japan. Looks like the Blasty Zone adds on a few tons to Beast Era characters.]]
Between the [[Great War (G1)|Great War]] and the [[Beast Era]], the majority of the Cybertronian race considerably downgraded in size at the [[Great Upgrade]]. When entering the [[Ark (G1)|Ark]], the Beast Warriors are quite small compared to the dormant Generation 1 characters, especially [[Optimus Prime (G1)|Optimus Prime]]—but just ''how'' much bigger varies quite a bit from scene to scene and episode to episode. When interacting with the Autobot technology of the Ark and the [[Autobot shuttle]], the [[Maximal|Maximals]] are often dealing with equipment grossly oversized for them (standing on the chairs to reach the controls, turning knobs the size of their heads); yet the Ark also seems to feature some human-sized computer control panels. {{storylink|Master Blaster|Master Blaster}} Without any height booster, [[Blackarachnia (BW)|Blackarachnia]] can interface well with these controls.

[[File:Cosmos MTMTE.jpg|thumb|upright=1.0|left|Finally, drawn in alternate mode scale!]]On the other hand, ''[[Robotmasters (franchise)|Robotmasters]]'' depicted Generation 1 and ''Beast Wars'' characters like [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] and [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] as being exactly the same size. Lovely. It's possible that passage through the [[Blasty Zone]] may somehow {{w|Boom tube#Later additions to the concept|account for this discrepancy}}. On the other hand, ''[[Transformers: Robots in Disguise (2001 franchise)|Car Robots]]'' characters were retconned to be time travelers from the Maximal/Predacon-dominated era of the future, yet the amnesiac [[Tow-Line (RID)|Wrecker Hook]] is the same size as his 21st century Decepticon comrades. Similarly, the ''[[Transformers: Wings Universe|Wings Universe]]'' comic "[[Hoist the Flag]]" features 21st century Cybertronians (including several ex-Decepticons) alongside 30th century Cybertronians (including Maximals as well as long-lived Autobots), all at the same size. And this continuity is ''supposed'' to contain a near-identical version of the ''Beast Wars'' cartoon.

[[IDW Publishing|IDW's]] [[2005 IDW continuity|original continuity]] frequently took liberties with scale as well: notably, [[Cosmos (G1)|Cosmos]] is consistently drawn positively ''huge'' in robot mode when standing side by side with his fellow Autobots while appearing as a regular member of the (background) cast in ''[[The Transformers: More than Meets the Eye|More than Meets the Eye]]'', but as soon as he transfers over into the sister title ''[[The Transformers: Robots in Disguise|Robots in Disguise]]'', his size is considerably scaled down a bit (although he's still a few heads taller than the average Autobot).
{{-}}

===Explicit size changes===
{{main|size changing}}

Numerous characters are explicitly shown to shrink or expand at various times.

====Human-scaled alternate modes====
[[Blaster (G1)|Blaster]] becomes a human-scale radio; [[Megatron (G1)|Megatron]] shrinks into a handgun scaled for either Transformer or human hands, depending on the situation. The cartoons and comics typically show this without explanation, leaving the audience to attribute it to advanced alien technology.

====Pretenders====
Some versions of the [[Pretender|Pretenders]] are shown to explicitly shrink when hiding in their human-sized outer shells. In the U.S. toy commercials, [[Grimlock (G1)|Grimlock]], [[Bumblebee (G1)|Bumblebee]], and [[Jazz (G1)|Jazz]] in their new Pretender forms were small enough to fit in [[Powermaster]] [[Optimus Prime (G1)|Optimus Prime]]'s hand. So, at least in that [[micro-continuity]], they were either human-sized or Powermaster Optimus Prime is the size of Devastator (however big ''that'' is supposed to be). ''[[Transformers: Super-God Masterforce (cartoon)|Super-God Masterforce]]'' featured Pretenders who did not have outer shells but rather an ill-defined holistic transformation which explicitly involved size changing. A vaguely similar explanation appeared in [[Dreamwave Productions|Dreamwave]]'s ''[[Transformers: More than Meets the Eye|More than Meets the Eye]]'' encyclopedia.

===Implicit size changes===
Characters often change size in a less explicit fashion when transforming. These changes in scale are usually attributed to size-changing by that portion of the fan base who like to find explanations for things. The other explanation is that the artists hoped the audience wouldn't notice. It can also be supposed that they are hiding their mass somewhere (car style Transformers storing mass in their passenger compartments when in humanoid form, [[Starscream (G1)|Starscream]] folding his wings flat, the buildings in a Titan collapsing to eliminate the spaces normally occupied by humans, boat-bots filling up or getting rid of the vast empty areas used to provide buoyancy) or puffing up with empty space, but at a certain point, things just get silly. Some Transformers are smaller than solid blocks of the mass contained in their alt-modes: [[Unicron]] would have to be about as thick as the [[Earth]]'s crust while in planetary form, and [[Optimus Prime (disambiguation)|Optimus Prime]] would probably be blown away by a stiff breeze in his larger incarnations.

====Transport characters====
[[File:MakeHoistHuffer.jpg|thumb|right|Definitely ''not'' toy-accurate.]]
[[File:Ironhide carried into Ratchet.jpg|thumb|right|...And not to [[Ironhide (G1)/Generation 1 cartoon continuity|mention]] [[Ratchet (G1)|this]].]]

In the [[The Transformers (cartoon)|original cartoon]], Transformers that act as transport for other Transformers, such as [[Astrotrain (G1)|Astrotrain]], [[Jetfire (G1)|Skyfire]], and [[Cosmos (G1)|Cosmos]], will often dramatically change size relative to their compatriots between one shot and the next. For example, Cosmos is ''much'' shorter than [[Blaster (G1)/Generation 1 cartoon continuity|Blaster]] in robot form; yet Blaster easily fits within his spacecraft mode. Likewise, a whole squad of Decepticons can fit into Astrotrain's shuttle mode easily (including the combined-form [[Devastator (G1)/Generation 1 cartoon continuity|Devastator]]!), yet he's an ordinary-sized trooper in his robot form.

Sometimes the cartoon would show ordinarily-scaled characters such as [[Cyclonus (G1)/Generation 1 cartoon continuity|Cyclonus]], [[Thrust (G1)|Thrust]] or [[Huffer (G1)|Huffer]] carrying another Transformer in their cockpit, implying either a tiny passenger or a huge vehicle. Even [[Omega Supreme (G1)|Omega Supreme]], who is supposed to be huge, would have to have a greatly expanded scale for his rocket ship component to accommodate passengers as shown on the cartoon.

The Marvel comics commonly sidestepped this issue by not using Transformers as transport characters, or else requiring the passengers to transform into their explicitly smaller forms to be carried. Yet they were not immune to this problem. In one story, the Pretender [[Cloudburst]] exited his shell, transformed into jet mode, and then his shell (and [[Landmine (G1)|Landmine]]) boarded him as a passenger. The fact that his ''outer'' shell was now much smaller than the ''inner'' robot was quietly ignored. {{storylink|Guess Who the Mecannibals Are Having for Dinner?}}

[[Dreamwave Productions|Dreamwave's]] ''[[Transformers: More than Meets the Eye|More than Meets the Eye]]'' series of [[bio]] comics tried to explain this for characters such as Astrotrain and [[Broadside (G1)|Broadside]] by saying they're able to expand themselves to increase cargo space in vehicle mode, though their armor becomes thinner as it is spread out more. Conversely, the series notes, in robot mode, all that armor and structure being compressed into a smaller form makes that mode stronger and more durable for combat.

This concept is lampshaded in the credits of ''[[Transformers: War for Cybertron (360/PS3/PC)|War for Cybertron]]'', where [[Bumblebee (WFC)|Bumblebee]] pulls up, and the entire Autobot cast of the game step out of his passenger door, clown car style.

====Combiner characters====
[[File:DreamwaveCover6.jpg|right|upright=1.1|thumb|Since when is a Formula-1 car nine stories tall?]]
[[Combiner]] characters are often depicted as far larger than the sum of their parts. Characters such as [[Devastator (G1)|Devastator]] and [[Menasor (G1)|Menasor]] are frequently shown as [[Godzilla]]-sized. Given that their limbs are mere cars and construction vehicles, this is patently absurd ([[Superion (G1)|Superion]], by contrast, ''would'' be building-sized, given that his torso is a 100-seat jetliner).

Combiners are also often out-of-scale with other Transformers; a combiner with cars for legs and another car for its torso should be slightly less than three times as tall as a one-car Transformer, even when taking the alteration of their body parts into account, but they are routinely drawn as five to dozens of times taller than their comrades. In the video game ''[[Transformers: Fall of Cybertron]]'', [[Bruticus (WFC)|Bruticus]] towers at least ten times as tall as any Protectobot, crushing them under his feet. In fact when the Combaticons form him in Chapter X they are clearly swelling in size. The same is later repeated with [[Menasor (G1)|Menasor]] in ''[[Transformers: Devastation]]''.

Sometimes, they are even out of scale in their own team; [[Bruticus (G1)|Bruticus]]'s torso is an [[Onslaught (G1)|anti-aircraft truck]], while one of his limbs is a [[Blast Off (G1)|Space Shuttle]] and another is a [[Swindle (G1)|two-person offroad vehicle]]. For this to work, either Blast Off has to shrink, or Swindle needs to grow. Likewise, [[Defensor (G1)|Defensor]] features a [[Groove (G1)|motorcycle]] and a [[Blades (G1)|helicopter]] as limbs that are inexplicably the same size.

On occasion, characters are shown explicitly changing size when forming a Combiner. For example, [[Prowl (G1)/2005 IDW continuity|Prowl]] was shown to grow several times his normal size when forming the head of Devastator in ''[[The Transformers: Robots in Disguise|Robots In Disguise]]''.

====Scale problems and size-changing====
Some fans interpret the many otherwise-unexplained scale issues above to all be the result of [[size changing]], but this is debatable. If virtually all characters use mass-shifting (or whatever) to gain or drop a few feet of height for no logical reason, the technology would be pointlessly mundane. There's also no known reason for e.g. the [[Seeker (body-type)|Seekers]] to choose to get ''shorter'' when going into battle. A to-scale Starscream in robot mode could kick Bumblebee around like a soccer ball. There's simply no positive evidence that size-changing is so widespread.

===Undersized alternate modes===
Many Transformers are portrayed in fiction as having alternate modes that are smaller than the real-life objects they are imitating. Sometimes this is deliberate, allowing them to match their toy scale and/or be of a similar size to other characters; in other cases, it is essentially an artistic error.

Toys at the lowest price points usually include "mini" or "micro" in their name. [[Mini Vehicle|Mini Vehicles]] [[Warpath (G1)|Warpath]], [[Seaspray (G1)|Seaspray]], and [[Powerglide (G1)|Powerglide]] are usually depicted as smaller than other Transformers in fiction, even though their alternate modes should have them towering over other characters. This often results in minuscule vehicle forms; Seaspray is a tiny hovercraft, despite being covered with doors and windows.<small> Conversely, if a new toy based on such a [[character]] is designed to be more in scale with other toys, such as [[Transformers: Universe (2008 toyline)|2008 ''Universe'']] Ultra Class Powerglide or [[Transformers (2010 toyline)|2010 ''Transformers'']] Voyager Class [[Sea Spray (TF 2010)|Sea Spray]], some [[fandom|fans]] complain ''because they expect those new toys to reflect the original toys' sizes'' and, by extension, the [[show-accuracy|depiction in fiction]].</small>

[[File:Hotrodpatrolcommercial.jpg|left|upright=1.1|thumb|Do you have change for four hot rods?]]
The [[Micromaster|Micromasters]] are explicitly downsized Transformers, roughly the size of a human in the comics, meaning that they ''should'' have explicitly tiny vehicle modes... which wouldn't make for very convincing disguises. The Micromasters are about the same height in robot mode, but they transform into equally tiny cars, trucks, planes, tanks, and other vehicles that should be vastly different sizes. The animated segments featured in the television [[commercial|commercials]] for the toys generally play fast and loose with scale: One of them features Micromasters small enough for [[Action Master]] [[Optimus Prime (G1)/toys|Optimus Prime]] to hold several of them (in alternate mode) in the palm of his hand (see the image to the left), which would mean the toys are supposed to be roughly life-sized, while others feature an entire Micromaster ''city'' that's small enough for [[Powermaster]] Optimus Prime to hold it in the palm of his hand, which would make the toys massively ''oversized''!

Conversely, the Marvel Comics depict the Micromasters merely as a little smaller than the likes of Bumblebee or Cliffjumper. One story even features [[Roadhandler (G1)|Roadhandler]] carrying a human passenger in his vehicle form, as though he were a full-sized car. Furthermore, the Dreamwave miniseries ''[[Transformers: Micromasters|Micromasters]]'' suggested that the Micromasters were scaled down to interact more easily with "smaller beings". Whether that meant creatures of human scale or even smaller stature is never clarified, but the Micromasters' passenger compartments are presumably too small to accommodate human passengers.

The [[Mini-Con|Mini-Cons]] of the [[Unicron Trilogy]] are another race of small robots who stand approximately the same height as humans and, like the Micromasters before them, are clearly modeled to carry passengers. Really teeny passengers (notable exceptions are [[Grindor (Armada)|Grindor]] (in his original body), [[Sureshock (Armada)|Sureshock]], and [[High Wire (Armada)|High Wire]], who become small one-man conveyances). This results from the Mini-Cons scanning normal vehicles and then resizing them to fit, retaining now-useless passenger compartments. In the [[Transformers: Cybertron (cartoon)|''Cybertron'' cartoon]], the [[Recon Mini-Con Team]] have slightly-larger-than-human robot modes, but their alternate modes are large enough for a single human passenger, implying either a little size-changing or that their cockpits are kinda cramped. Though the Recon Team all originate from Gigantion, and seeing how partnered Mini-Cons seem to change size to fit their larger companions, a little size shift to accommodate a passenger doesn't seem too far-fetched compared to other scale issues.

Likewise, the [[Beast Era]] Maximals and Predacons possess roughly human-size bodies; yet when portrayed as vehicles on Cybertron ("[[Dawn of Future's Past]]", the [[Vehicon (BM)|Vehicons]] in ''[[Beast Machines: Transformers (cartoon)|Beast Machines]]''), they feature seats and cockpits that, at their size, should be basically useless.

====Citybots====
[[File:EarlyGalvatronTVMagazine1.jpg|left|upright=1.1|thumb|If you were ever this big in the cartoon, then we might call you a city.]]
[[File:HeadmastersScale.jpg|right|upright=1.1|thumb|See above. Way, way, way above.]]
[[Titan (group)|A few characters]] have "city" alternate modes. As actual real-life cities can sprawl for many miles, a Titan that can notionally house a population of humans, ''let alone'' Transformers, should have a robot mode that'd make [[Godzilla]] look like a gecko. Suffice to say, almost no fiction even ''begins'' to approximate the logical size of a true "city-bot". In the American and Japanese cartoons, all four were shown as massive robots capable of housing many normal-sized Transformers. Even so, it would take something along the lines of the grossly undersized depictions of [[Unicron]] (see below) to even begin to reasonably represent the colossal size of a transformed city. Thus, in the context of Transformers, "city" is perhaps better read as "building" or "fortress".

These Titans often have "small" robots forming vital components. Scorponok has a "human-sized" being forming his head. [[Full-Tilt (G1)|Full-Tilt]], [[Six-Gun]], and [[Slammer]] must logically be building-sized in robot mode to be in-scale with Trypticon and Metroplex, but, again, are not drawn as such.

The Marvel Generation 1 comic sidestepped this issue by depicting Trypticon, Fortress Maximus and Scorponok as merely "large-standard" characters. However, Metroplex, during his one, brief appearance, was depicted as being immensely larger, crushing Quintesson attack cruisers under foot without batting an eyelid. He was still considerably smaller than a city, however, but this was justified by him merely serving as the 'transformation core' for Autobot City: Earth, not the actual city itself.

In IDW's Generation 1 comics, Metroplex's size warrants further exploration. In "[[Dark Cybertron (IDW)|Dark Cybertron]]" he's shown to be about the same size as the ''[[Lost Light]]''. If one takes James Robert's measurements into account (but then, the ''Lost Light'' has its own fair share of scaling problems), this would make him and [[Quintessa (IDW)|some]] of the other [[Titan (group)|Titans]] approximately 15 miles high in [[robot mode]] — taller than Manhattan Island is long! In panel art, characters are usually visible (albeit small) compared to him... but even if they only came up to his foot, they'd still have to be dozens of meters taller than they really are to even ''show up'' on panel. Other Metrotitans, such as the numerous dead Titans on [[Moonbase One|Luna 1]] or [[Chela]], seem to be smaller, roughly the size of a single large building. Metrotitan, the Titan that ended up on Earth, was stated by military sources to be two miles tall. It may just be that Titans vary in size like many other Transformers.

Likewise, Metroplex's internal workings are portrayed as much smaller than they'd realistically have to be. His brain module, for instance, is consistently depicted as being only a few times bigger than [[Windblade (G1)|Windblade]] as opposed to the city block-sized machine it would "realistically" be. These visual cheats are of course done for the sake of narrative convenience and good storytelling, so we can't really begrudge the writers and artists for this.<ref>But we'll certainly bring it up.</ref>

In ''[[Transformers: Fall of Cybertron]]'', [[Metroplex (FOC)|Metroplex]] is portrayed not so much as the city, but a part of the city; with one hand being large enough to carry Optimus or crush Megatron.

====Planets and planetbots====
[[File:Planet_scale.jpe|center|upright=2.4|thumb|From left to right: [[Unicron]], [[Lithone (planet)|Lithone]], [[Moonbase One]], [[Moonbase Two]], [[Cybertron (planet)|Cybertron]], [[Junkion (planet)|Junkion]], [[Quintessa (planet)|Quintessa]], [[Earth]]]]
[[File:Cybertronplanet.jpg|left|upright=1.4|thumb|If we're generous and assume Cybertron is 'only' the size of Earth's moon, then the larger visible buildings are roughly the size of Massachusetts stood on end, and you could wedge France into that gash (which would probably improve both Cybertron and France).]]
Scale when it comes to planets is so fraught it's painful. The problems of describing citybots as "cities" is a thousand times worse if [[Unicron]] is supposed to have a planet alternate mode, and [[Cybertron (planet)|Cybertron]] is in turn supposed to be of similar size. Though different stories have compared Cybertron/Primus and Unicron to drastically different real planets, the fact remains that they are ''planets'', and yet are shown in such insane scale to characters as to suggest they are the size of a ''very'' small moon (or [[Darth Vader|space station]]).

To start with, Cybertron was shown throughout Generation 1 with buildings visible from space. Although this was intended to show that the planet was technological in nature, it makes little sense, as the structures would have to be the size of small ''nations'' to be visible. If the buildings were in fact supposed to be skyscrapers (or even ''2000 A.D.''-style arcologies) sized for 10 m (30') robots, Cybertron would still be less than 150 km (100 miles) across. The rather [[wikia:starwars:Coruscant|Coruscant]]-like shots of Cybertron in ''[[Beast Machines: Transformers (cartoon)|Beast Machines]]'' may be less distinctive or "Cybertronian", but are ''far'' more believable (some people reason that the Transformers' advanced technology, along with their large size and their not needing to breathe, means that buildings actually CAN be that big).

Unicron is a more extreme problem. Assuming no [[size changing]] occurs during his transformation (and really, what possible reason would he have to become ''smaller''?), in robot mode he would be so massive that any shot featuring a recognizable ''part'' of his body, let alone the whole thing, would be on a scale such that no normal Transformer would even be visible. [[File:UnicronEatsGalvyMmmm.jpg|right|upright=1.1|thumb|Either Galvy is humungo, or Lithone is tiiinyyy!!!]]Scenes in the [[The Transformers: The Movie|1986 movie]] in which he directly interacts with normal Cybertronians are blatantly absurd (though totally phat-looking). Shots such as the [[Dinobot (G1)|Dinobots]] fleeing his grasping hand, a starship penetrating his eye, impaling [[Brainstorm (G1)#Marvel Comics continuity|Brainstorm]] on his fingernail, {{storylink|On the Edge of Extinction!}} or ''especially'' him picking up Galvatron between his fingers before swallowing him, break any concept of "planetary" scale. Not to mention that he's described as a "''ginormous'' weird-lookin' planet," which would lead one to assume that he is ''significantly'' larger than your average-sized weird-lookin' planet. Thank you, [[Jazz (G1)/Generation 1 cartoon continuity|Jazz]]. Thank you so much.

If Cybertron is the size of Earth's moon (and that's generous), and Unicron is about the size of Cybertron, his hands would be about the size of Europe and Galvatron (to the right) would be about the size of Denmark.

There is no explanation for any of this. Just go with it.

The depiction of Unicron's scale in ''[[Transformers: Armada (franchise)|Armada]]'' was (debatably) a slight improvement, in that physical interaction with normal beings was not attempted. He preferred instead to communicate with normal Transformers by possessing [[Sideways (Armada)|Sideways]]. Nevertheless, shots featuring [[Thrust (Armada)|Thrust]] and [[Megatron (Armada)/Cartoon continuity|Megatron]] standing on his neck are still ''farcically'' out of scale.

The depiction of Unicron in ''[[Transformers: Prime (franchise)|Prime]]'' is another improvement - he is explicitly said to be the [[Earth's core|''core'' of the planet Earth]], which would be about 3470 km. Furthermore, only manifestations of him are seen (these vary in size), and his eyeball, which is in comparison to the Transformers about the size of a small town. It also helps that there are no regular transformers in the shot of his eyeball. It's not perfect but hey, what're you going to do?

As a side note, Unicron has been established in some continuities as having already devoured approximately 22.56% of known universes which is truly ridiculous if one takes actual planetary/galactic scale into consideration. Assuming that Unicron is ''generously'' close to the size of our moon, when compared to other stellar bodies he shows up as an all-but-invisible speck. Imagine him trying to devour a star the size of [http://www.kiroastro.com/writings/perspective.html Betelgeuse!]

===Oversized alternate modes===
[[File:RattrapLOVEScheetor.jpg|right|thumb|I'm tellin' ya, all da rats in Brooklyn are dis big!]]
Much less common are instances of a Transformer turning into an overscaled real-world object. Most such instances occur in the ''Beast Wars'' era.

Although the Beast Warriors are consistent day-to-day in their relative size to each other (a consistency made more easy to achieve thanks to CGI used to animate), their scale in relation to their real-world animal equivalents is more complex. While the bug characters such as [[Waspinator (BW)|Waspinator]] and [[Inferno (BW)|Inferno]] are obviously scaled-up, other characters are more subtly not quite the right size.

[[Cheetor (BW)|Cheetor]] and [[Tigatron]] are shown standing next to real members of their species, and they are both the same size as the animals in question. {{storylink|Beast Wars (Part 1)}} {{storylink|Law of the Jungle}} This makes them (and Cheetor in particular, since he's around more) the measuring sticks for the other characters. Therefore, [[Rhinox (BW)|Rhinox]] is a rather small rhinoceros (he's roughly the correct size for a Sumatran rhinoceros, but seriously undersized for a white rhinoceros, the two living species of rhinos with two horns and more or less the same head shape as his beast-mode), and [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] is a roughly normal gorilla. However, despite being by far the shortest of the Maximals, [[Rattrap (BW)|Rattrap]] is still a monstrously huge rat, the size of a Labrador dog (indeed, the writers stated that Season 1 Rattrap was 5' (1.5 m) tall<ref>[http://groups.google.com/group/alt.toys.transformers/msg/8227a6ca84c0238d Bob Forward gives Rattrap's height from the show bible]</ref>). Likewise [[Dinobot (BW)|Dinobot]] is considerably larger than a real ''Velociraptor''. [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]], however, is a pitifully tiny specimen of a ''T. rex''. In their interactions with adult [[protohuman|protohumans]], the Transformer characters seem between twice and three times their height. Considering our ancestors really were smaller than modern humans, this is not extremely wrong, but it deserves noting.

However, thanks to the scaling up of the arthropod characters, it is relatively safe to assume that the Transformers generally scanned only animal ''forms'' and then rescaled them to fit their own size - additionally, they were not so much attempting to ''disguise'' themselves, as to ''protect'' themselves from an excess of Energon. This is actually slightly more believable than all other series, in which the Transformers use mass shifting to make their alt-modes the ''right'' size.

The movie universe characters aren't immune to scale issues, either; the [[Dinobot (AOE)|Dinobots]] are way out of proportion compared to their real-life counterparts; such as [[Strafe (AOE)|Strafe]] (who is ''far'' too big for a ''Pteranodon'' compared to his allies), and [[Scorn]] (who isn't quite as problematic; though a real ''Spinosaurus'' had shorter legs, making his ''proportions'' more of an issue than actual scale). Interestingly, despite being markedly out of scale compared to each other, the Dinobots are actually quite well-scaled towards the other characters (with the exception of Strafe, as noted above); for example, [[Grimlock (AOE)|Grimlock]] is the same scale to [[Optimus Prime (Movie)|Optimus Prime]] as a real ''Tyrannosaurus'' is to a human.

===Artistic license===
====Variation for characterization====
[[File:Prime has a huge head.jpg|left|upright=0.85|thumb|With 20th Anniversary Prime and Smallest Transformers Bumblebee, you can actually recreate this scene.]]
Some scale problems are for the sake of characterization. For example, Optimus Prime is routinely shown as thoroughly gargantuan, several stories in height, and capable of cradling humans in his palm. If he's the size of a real truck, Prime in robot mode should be 8–10 m (25'–30') tall, at best. He's drawn large because he's a leader character.

Conversely, [[Bumblebee (G1)|Bumblebee]] is sometimes shown only a few feet taller than an average human, while in reality he would be 3–5 m (10'–15') tall (the Marvel comic actually states [[Bumblebee (G1)/Marvel Comics continuity|he's 15' tall]] {{storylink|Plight of the Bumblebee!}}). He's drawn small because he's a human-friendly character, and a junior member of the Autobots.

With fighter jet alternate modes, the [[Seeker (body-type)|Seekers]] should be among the largest everyday Transformers and would ''tower'' over their Autobot adversaries; instead, the animation depicts characters such as [[Thundercracker (G1)/Generation 1 cartoon continuity|Thundercracker]] and [[Wheeljack (G1)/Generation 1 cartoon continuity|Wheeljack]] as about the same height. Though jets are much larger than cars, they're drawn the same height so the battles appear fair (and also to make it easier to animate; blocking a shot where characters differ radically in height is difficult).

In a related vein, sometimes Transformers are able to enter human buildings, fitting through their doors and running up their staircases without crashing through. {{storylink|B.O.T. (episode)|B.O.T.}} A cast that couldn't enter buildings would be grossly inconvenient for telling some stories, so the animators fudge things. In another variation of this, ''[[Transformers: Prime (cartoon)|Prime]]'' [[Predaking (Prime)|Predaking]] is a colossal monster in [[beast mode]] that even the upgraded [[Optimus Prime (WFC)|Optimus Prime]] can barely look in the chest, but transforms into a beefy robot a head or two taller than [[Megatron (WFC)|Megatron]]. Since for the majority of his presence on the show he is a loyal servant of Megatron, this was likely intentionally fudged so that he could have scenes inside the ''[[Trypticon (WFC)|Nemesis]]'', which is also where one of his biggest and most plot-important [[Synthesis|fight scenes]] takes place.

{{-}}

====Intentionally strange scale====
[[File:MarvelUS-01.jpg|right|upright=1.1|thumb|One side makes you larger, one side makes you small (Op's been noshing on the first side too much).]]
Sometimes artists draw a character at a different size [[Authorial intent|intentionally]]. For example, on the cover of the [[The Transformers (issue)|first issue]] of [[The Transformers (Marvel comic)|the original ''Transformers'' comics series]], Optimus Prime is extremely huge compared to the highway, bridge, and normal cars ([[Laserbeak (G1)|Laserbeak]] is bigger than usual, too). This is purely for dramatic effect.

Another notable example is the splash screen for the "[[World of the Transformers]]" website, which depicts [[Optimus Primal (BW)|Optimus Primal]] (in his original gorilla body) as the same size as [[Optimus Prime (G1)|G1 Optimus Prime]] and [[Optimus Prime (Movie)|Movie Optimus Prime]], directly contradicting the size difference seen in "[[Optimal Situation]]" and elsewhere (except for ''[[Robotmasters (franchise)|Robotmasters]]'').

Artwork for the [[:File:VaderVsPrime.jpg|''Star Wars'']] subline features [[:File:Megatronvsluke.jpg|humans from another galaxy]] standing at the same height as Transformers, although this is simply because most of the figures in [[Attacktix|the tabletop game advertised by this artwork]] are the same size.

[[File:World of the Transformers ent.jpg|left|upright=1.4|thumb|Meet the Supreme class <s>[[Trukk not munky|Munky]]</s> Optimus Primal.]]
{{-}}

===Live-action film series===
[[File:Moviescale1.jpg|left|upright=1.4|thumb|Scale is absolutely not an issue in the movie. Riiight.]]
The creators of the [[Transformers (film)|live-action movie]] took great pains to avoid out-of-scale issues (well, greater than previous franchises). This is sometimes reflected in the choice of vehicle or the design of their robot mode. E.g., [[Optimus Prime (Movie)|Optimus Prime]] is an extended-hood cab in order to have more mass with which to make a taller robot mode, although [[Transformers: Age of Extinction (film)|Age of Extinction]] would later give Prime his more classic flat-nosed truck mode without any notecable change of mass of his robot mode. [[Starscream (Movie)|Starscream]]'s robot mode is nearly as wide as it is tall, with shorter, digitigrade legs, so the massive jet-former won't end up twice as tall as Optimus. In the case of [[Blackout (Movie)|Blackout]], his huge alternate mode simply results in a hulking, towering robot mode.

There are still minor scale issues to be found, though. For example, Optimus Prime can hold both [[Sam Witwicky|Sam]] and [[Mikaela Banes|Mikaela]] in one hand. Comparing this shot with when he picks up [[Archibald Witwicky]]'s glasses a few minutes later, it seems the glasses have lenses a foot (30 cm) in diameter. This is a visual cheat so the glasses are visible to the audience, and other visual cheats to make the robots seem shorter or taller were used in the movies. There's also debate about whether [[Frenzy (Movie)|Frenzy]]'s head could compact itself into a slim mobile phone. [[Megatron (Movie)|Megatron]] in [[Transformers: The Last Knight (film)|The Last Knight]] is particularly confusing; while official sources state that there is only a two-foot height difference between Megatron and Optimus Prime, Megatron seems to tower over Prime in the shot where he steals Quintessa's staff, yet is almost exactly the same size as Optimus throughout the rest of the film. The [[Transformers (2007 toyline)|movie-franchise toys]], meanwhile, are only intermittently consistent (particularly since some of the secondary ones are redecos of toys from previous lines), with the largest contrast among the "primary" toys being between Deluxe Class [[Arcee (Movie)|Arcee]], a motorcycle, and Voyager Class Decepticons with helicopters as their [[alternate mode|alternate modes]], such as [[Blackout (Movie)|Blackout]] and [[Incinerator (Movie)|Incinerator]]. Many of the wheeled vehicles are close to 1:35 scale, although Deluxe Class [[Jazz (Movie)|Jazz]] and Classic Camaro [[Bumblebee (Movie)/toys|Bumblebee]] are obviously not the same scale, as noted above.

[[Devastator (ROTF)|Devastator]]'s size is particularly confusing. In ''[[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]]'', his size is based on the actual sizes of his components; the [[Transformers: Revenge of the Fallen (Xbox 360/PS3/PC)|''ROTF'' game]] inflates his overall scale to a far larger size. The movie tries to circumvent the size differences between Devastator's individual components by adding [[unknown Constructicon dump truck|more]] [[unknown Constructicon shovel|construction vehicles]] into the Devastator combination. The toy line, on the other hand, [[Overload (ROTF)|mostly]] ignores those additional components, resulting in massive scale discrepancies ([[#Toys out of scale within teams|see above]]) - [[Long Haul (ROTF)|Long Haul]], who forms Devastator's right leg, is a massive Caterpillar 773B mining dump truck, which should make him considerably larger than [[Rampage (ROTF)|Rampage]], a Caterpillar D9L bulldozer who forms the left leg.

Another interesting example is [[Lockdown (ROTF)|Lockdown]]. Despite transforming into a Lamborghini Aventador (a smallish vehicle at less than four feet in height and fifteen feet in length), Lockdown unfolds into a massive robot mode that stands at least 24 feet tall. Robot mode Lockdown is pretty much the same size as Optimus, at most only a few feet shorter than him, even though Optimus is a massive Western Star Truck concept. In toy form, Lockdown's small alternate mode means you can either set his Deluxe-sized toy against a Voyager-or-smaller Prime for correct robot mode scale, or against a Leader-sized Prime toy for correct vehicle mode scale - but obviously not both!

At the time of ''[[Bumblebee (film)|Bumblebee]]'', scaling concerns in relation between robot and vehicle modes were seemingly absent, at least in regards to airborne vehicles. Seekers, most notably Blitzwing (who later scans an Earth-based fighter jet) are mostly the same size as bots like Optimus, who maintains his truck mode. [[Shatter]] and [[Dropkick (Movie)|Dropkick]] were introduced as the first Triple Changers in the film franchise with two Earth-based vehicle forms (with [[Drift (AOE)|Drift]] having a Cybertronian helicopter mode alongside his car mode). While the two initially have their own customized muscle car alt-modes with no scaling issues, inconsistencies begin to appear as soon as they scan secondary airborne vehicle modes. Most notably, the additional [[kibble]] added to their bodies shows in glaring contrast to already-existing car parts, indicating that their aerial forms are quite undersized. While they're not shown next to humans in their jet and helicopter modes, their on-screen transformations do not indicate any notable size increase. In fact, they actually seem to ''increase'' their mass when changing from aerial vehicles ''into'' muscle cars.
{{-}}

==Official scale guides==
'''See: [[Scale charts]]'''
[[File:Tfcartoonscaleguideic1.jpg|left|thumb|Official Scale Guides of ''The Transformers'']]
[[File:Beastwarsscalepreliminary.jpg|right|upright=1.4|thumb|''Beast Wars'' Season 1 scale guide]]
Animators and comic book artists received official scale guides showing relative and (in some cases) absolute heights. Some of these were published in the character model guides ''[[Transformers: The Ark|The Ark]]'' and ''[[Transformers: The Ark II|The Ark II]]''. Though they were sometimes ignored, they still give insight into the official scale of characters in Generation 1. However, even here, there are problems. Devastator in the Season One scale guide was approximately 2.5 times the height of Optimus Prime, but by Season Two he was somewhat less than twice Prime's height.

''Beast Wars'' likewise had an official scale guide, which appeared as a bonus on the DVD set of Season 2. Despite this guide, the series writers have indicated some measure of disregard for relative scale when it suited the needs of dramatic tension.<ref>[http://builtstlouis.net/tf/manic/m-botcon.html BotCon 98 report - see "ON THE SIZES OF CHARACTERS"]</ref> Thus, Optimal Optimus is ''ungodly'' tall in his first appearance, later reduced to perhaps two times the height of the rest of the cast.

[[File:ROTF Autobot scale guide 1.jpg|thumb|right|''ROTF'' scale guide]]

''[[Transformers: Revenge of the Fallen (franchise)|Revenge of the Fallen]]'' had scale guides featured in the ''25 years of Transformers'' feature for the [[Transformers: Revenge of the Fallen (film)/home video|DVD release]] which showed official heights for both the Autobots and the Decepticons. Notably, [[Optimus Prime (Movie)|Optimus Prime]] gains an extra twelve feet when he wears [[Jetfire (Movie)|a corpse]].

{{-}}

==Alternate meaning of the term "scale"==
In recent years, Hasbro has actually started using the term "scale" in the context of their ''Transformers'' toys more frequently. However, the term is ''not'' used, as one might assume, to refer to the size ''ratio'' between different characters and their surroundings, but to refer to [[size class|size classes]]. Terms like "[[Legends Class (2005)|Legends scale]]", "Deluxe scale", "Voyager scale", etc. are used in official product descriptions and press releases, and have since been adopted by the [[fandom]]. So in Hasbro terms, a Deluxe-sized fighter jet and a Deluxe-sized motorcycle are both considered the ''same'' "scale".

If one were <s>a cynic</s> decidedly snarky, one might argue that the reason Hasbro has no sense of scale with regards to Transformers is because they don't even know what the term actually ''means''.

==References==
{{reflist}}

==External links==
*[http://groups.google.com/group/alt.toys.transformers/msg/6db411e03e75a342?dmode=source Estimated "real-life" heights for several Transformers, derived from the size of their alt-modes, archived from alt.toys.transformers on groups.google.com]

[[Category:Biology]]
[[Category:Fan terminology]]
[[Category:Technology]]
[[Category:Toys]]
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