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Commercial/Generation 1

2018-01-10T20:42:31Z

Hammerstar:

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[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as [[The Other Guy]]) provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "...only from Hasbro!".

[[File:Jetfireg1commercial.jpg|right|upright=1.4|thumb|Transforms from robot to lawsuit right before your eyes!]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

==1984==
{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [http://www.youtube.com/watch?v=b9-7RjhFzpM]

:''Animation:'' Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:''Toy segment:'' None.
:''Narration:'' Victor Caroli.
:''Notes:'' Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier.

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Transformers''' [http://www.youtube.com/watch?v=87RI02GVyNY&t=24s]

:''Animation:'' In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:''Toy segment:'' Some very early 80s streaking effects as the toys are shown instantly changing from vehicle to robot.
:''Narration:'' Almost none, apart from "The Transformers, from Hasbro", by [[The Other Guy]].
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"
:''Notes:'' The show's season 1 theme song plays over most of the commercial. A total of six Seekers are seen in a single shot. The Seekers continue to use the pre-cartoon animation models with the dark faces.
:"We're under attack!" "[[To sell toys|Get more Autobots!]]"

{{anchor|Optimus Prime and Megatron}}
*'''Optimus Prime''' and '''Megatron''' [http://dvd.ign.com/dor/objects/14342171/transformers-the-complete-first-season-25th-anniversary-edition/videos/trans_com_062309.html]
:''Animation:'' Partially recycled from the ''Transformers #1'' commercial and the cartoon opening, including animation model Megatron leading his troops, immediately followed by pre-animation model Megatron landing. Whoops! New footage (possibly borrowed from Soundwave's commercial below) shows Prowl, Jazz and Sideswipe on what appears to be Cybertron.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
: "Attack the Autobot commander!" "Call in the Decepticon leader!" Yep, Neither Optimus Prime's nor Megatron's name is ever actually mentioned in the commercial.
:*'''Optimus Prime''' [http://www.youtube.com/watch?v=8kbokeZsoTY] - Nearly the same as above, except the footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun.
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb|]]
:*'''Optimus Prime''' [http://www.youtube.com/watch?v=HSPgnamkOSY&t=6s] - A resoundtracked version of the previous Megatron-less ad, this time using the Season 2 theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

{{anchor|Soundwave}}
*'''Soundwave''' [http://www.youtube.com/watch?v=qDDdwRt2Z8s]

:''Animation:'' Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:''Narration:'' The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"

{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [http://www.youtube.com/watch?v=QTSuBDZ5T58]

: Advertising a Coleco-made Big Wheel.
: ''Animation:'' Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
: ''Narration:'' Some wussy dude.
:"Missed! But ''I'' won't!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s]
: ''Animation:'' Various excerpts from season one of the cartoon.
: ''Narration:'' [[Victor Caroli]] on Xanax.
: ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
{{-}}

==1985==
*'''[[Family Home Entertainment|F.H.E.]] [[The Transformers (cartoon)|''The Transformers'']] Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/]

: ''Animation:'' Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: ''Narration:'' The Other Guy
: ''Notes:'' Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Dinobots}}
*'''Dinobots''' [http://www.youtube.com/watch?v=3C7ebWaFaVI]

:''Animation:'' Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
:''Narration:'' [[The Other Guy]].
:''Kidmation:'' Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:''Notes:'' Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" Grimlock is advertised as having a chromed sword and Slag has chromed horns.
:*'''Dinobots''' [http://www.youtube.com/watch?v=VaNG6nXmQmU] - A re-soundtracked version of the previous commercial. Narrated by The Other Guy; soundtracked with the Season 2 theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes'' (and, bizarrely enough, his polo shirt has been recolored from green to blue.)
:*'''Dinobots''' [https://www.youtube.com/watch?v=angd3rL-X1M&t=30s] - Another re-soundtracked version of the Dinobots commercial. Narrated by Peter Cullen and Victor Carolli; soundtracked with the alternate Season 3 theme song (still with "Dinobots" replacing "Autobots".) Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Grimlock''' [https://www.youtube.com/watch?v=MvjDAqhSk8s]

: ''Animation:'' Same as Dinobots.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' None.
: ''Notes:'' Very similar to the two [[Dinobot (G1)|Dinobots]] commercials, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are two characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop is employed.

:Due to these oddities, it was previously thought this might be a test version. However, [http://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. Given the similarities and differences, it is quite likely that this commercial was reworked to create the Dinobots commercials or vice versa.

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [http://www.youtube.com/watch?v=df5GGZ3we68]

:''Animation:'' [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow [[Mini-spy|Mini-Spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:''Narration:'' [[I Wish I Was Victor Caroli]]
:''Kidmation:'' Kid points urgently at the camera: "It's an Autobot!"
:''Notes:'' [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.

{{anchor|Jetfire and Shockwave}}
*'''Jetfire''' and '''Shockwave''' [http://www.youtube.com/watch?v=8OEEncGeu8s]

:''Animation:'' [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: ''Narration:'' An incredibly mellow Victor Caroli.
: ''Kidmation:'' A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: ''Notes:'' Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor.

{{anchor|Insecticons}}
*'''Insecticons''' plus '''Swoop''' [http://www.youtube.com/watch?v=iZWNnzzjm3E] 1984 Version [http://youtu.be/Fi_xnRCGY8A]
: ''Animation:'' A horde of [[Insecticon (G1)|Insecticons]] attacks a farm.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Glowing green eyes kid.
: "Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"
:*'''Insecticons''' - Resoundtracked from the previous commercial, with the 1986 version of the background music.

{{anchor|Constructicons}}
*'''Constructicons/Devastator''' [http://www.youtube.com/watch?v=s-arvwj7VN8]
:''Animation:'' The [[Constructicon (G1)|Constructicons]], working on a building site in the desert, suddenly transform and combine. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Blond-haired kid mouths robotic "Robots in disguise!"
: "It's Devastator — six ''Constructicons'' in one!"
:*'''Constructicons/Devastator Giftset''' [http://www.youtube.com/watch?v=yxVdqHn-tOo] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.
:*'''Constructicons/Devastator''' [http://www.youtube.com/watch?v=F3hzPZ0fdmY] - Resoundtracked and slightly re-edited for a 1986 re-use. Narration by The Other Guy and Megatron; Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot. the child is a fucking demon now

*'''Jumpstarters''' [http://www.youtube.com/watch?v=1arJdZShoxY]
: ''Animation:'' None.
: ''Toy segment:'' Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
: ''Narration:'' [[The Other Guy]]
: ''Kidmation:'' Buck tooth kid mouths "Robots in Disguise"
: ''In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!''

{{anchor|Thrust and Dirge}}
*'''Autobot cars plus Thrust and Dirge''' [http://www.youtube.com/watch?v=0sxMlvn3Dsw]
:''Animation:'' As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: ''Narration:'' You're Gonna Get It
: ''Kidmation:'' Beatles haircut kid mouths robotic "Robots in disguise!"
: Included a tail-end ad for Transformers [[Action Cards]].
:*'''Autobot cars plus Thrust and Dirge''' [http://www.youtube.com/watch?v=2xLpZI5qV0g] - A rare variant with the first season theme song.

{{anchor|Triple Changers and Perceptor}}
*'''Triple Changers''' and '''Perceptor''' [http://www.youtube.com/watch?v=Crn_8VIxaOk] or [http://www.youtube.com/watch?v=i8LKVfwxoEY]
: ''Animation:'' [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
:''Narration'': The Other Guy; possibly Victor Caroli as well (While supplies last.)
:''Kidmation'': Taller bowl haircut kid with glowing green eyes.
:''Notes:'' Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain prototype figure (showing his [[Character model|animation colors]]) is shown being played with alongside the Blitzwing toy. In one version, a bizarre stinger note labels the Perceptor toy as "While supplies last".
:''Triple changers, the most eeeeevil Decepticons of all!''

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]

*'''Blaster''' [http://www.youtube.com/watch?v=A1kyVOJSoFk]
: ''Animation:'' [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
:''Narration'': [[The Other Guy]].
:''Kidmation'': Glowing green eyes kid.
:''Notes:'' Soundwave and Rumble have their usual cartoon voices, but Blaster has a completely different voice for his single word of dialogue.
: ''Not a working radio!''
:*'''Blaster''' [http://www.youtube.com/watch?v=CkLdJtLeKg0] - A rare variant with the first season theme song. Soundwaves lines also come from a different take.

{{anchor|Omega Supreme}}
*'''Omega Supreme''' [http://www.youtube.com/watch?v=AbcwV818LuA] / [http://www.youtube.com/watch?v=Lq3VhggqfmM] (Stinger version)
: ''Animation:'' In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks. Includes [[The Transformers: The Movie]] stinger at the end.
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Shaggy haired kid.
:''Notes:'' Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The 1985 version of this ad also has a version with the same "While Supplies Last!" stinger as the Triple Changers and Perceptor ad.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"
:*'''Omega Supreme''' [http://www.youtube.com/watch?v=0DBIVY2gV-0] / [http://www.youtube.com/watch?v=kcC7_bf6GmU&t=3m25s] (Stinger version) - Edited and resoundtracked with Optimus Prime narration and the 1986 theme song. Some airings included a [[The Transformers: The Movie]] stinger.
:*'''Omega Supreme''' [http://www.youtube.com/watch?v=ulIKpOJM-2A] - Early version with 1984 theme song. Starscream's line still sounds weird.

[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"THESE ROBOTS ARE HOT!"]]
*'''Prime time spot''' [http://www.youtube.com/watch?v=_eRDVymB4SU]
: [[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: ''Toy segment:'' In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: ''<s>Kid</s> KARRAS-mation:'' Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: ''Notes:'' This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the HOTTEST selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion. THESE ROBOTS ARE HOT!''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [http://youtu.be/ss9foBx67yo]
:To distinguish real Transformers from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots (franchise)|GoBots]]''.
: "We are conquerors." "No one is like us." "Only we have the right to be called by the name." "Only we have the right to wear this symbol." "Or THIS symbol." "Only WE are Autobots and Decepticons." "Good versus evil." "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
: ''Animation:'' A mixture of clips from various 1984 and 1985 commercials.
: ''Narration:'' [[Megatron (G1)|Megatron]], Optimus Prime and some other unknown narrator.
: ''Kidmation:'' Reused from Autobot cars plus Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [http://www.youtube.com/watch?v=-jH7PCd32-E]
: ''Animation:'' Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: ''Narration:'' Unknown.
: ''Toy segment:'' The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: ''Notes:'' This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''You've won today, but will you be ready tomorrow?"

[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [http://www.youtube.com/watch?v=SCm5bOiI2R8]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy Segment:'' Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: ''Notes:'' Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: "By Tyco, of course."

[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]

*'''ViewMaster Showbeam Projector with Transformers cartridge''' [http://www.youtube.com/watch?v=t781lHy-CV0]
: A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, and thus returning them to reality.
: "Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"
As megatron gets fucked by prime

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=RUYryiY2_jU](Version 1 Cleveland)/ [http://www.youtube.com/watch?v=mvDyMjWeW2Q] (Version 1 Chicago)/ [http://www.youtube.com/watch?v=Ew1r-_SQseY&t=0m25s] (Version 2)

: ''Animation:'' Various cartoon excerpts which are mostly from Season One episodes. There are two versions of the ad, which use a different assortment of clips. A clip of the Sub-Atlantican General firing at the Autobots from [[Atlantis, Arise!]], which is used in the Monday-Friday collage, is the most notable exception in version 1 of the ad. For version 2, a scene of [[Warpath (G1)|Warpath]] being shot by a fake Starscream from [[A Prime Problem]] is the most notable.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television.
: ''The Transformers are like nothing you've ever seen before. Don't miss a single day!''

*'''15 second cartoon promo''' [http://www.youtube.com/watch?v=WGDsr1GqYag]

: ''Animation:'' Various cartoon excerpts from the first two seasons, though mostly Season One.
: ''Narration:'' Victor Caroli and Optimus Prime.
: ''Notes:'' This spot reuses the animation clips from the collage in the previous commercial. However, instead of using them in a collage, a screen flipping transition is used to go from one to the next. The local station end screen was modified to include a small clip of Optimus Prime standing up. To go along with this, a [[Peter Cullen]] as Optimus Prime narration was added in the format of "Weekdays at [insert time here] on [insert station call letters here]." Considering there were likely in the neighborhood of 100 or so syndication affiliate stations, that must have been a long day at the office for Mr. Cullen!
{{-}}

==1986==
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [http://www.youtube.com/watch?v=qvoAxeykxwc] (Japanese Subtitles)
: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features a temp music track featuring cues taken from ''Star Trek III: The Search for Spock''.
:''Narration:'' [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:*'''The Transformers: The Movie theatrical trailer''' [http://www.youtube.com/watch?v=urxTOF5z918]
:: Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and proper [[Vince DiCola]] music to be sent out to cinemas.

*'''The Transformers: The Movie theatrical trailer''' [http://www.youtube.com/watch?v=zaEWLuVJee0]
: ''Animation:'' Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]].
: ''Narration:'' Victor Caroli introduces the characters and expounds on how great the movie is.
: ''Hold on tight. The most incredible rock and roll adventure ever is here!''

*'''The Transformers: The Movie TV spots''' [http://www.youtube.com/watch?v=ZLbhYEzZV7s],[http://www.youtube.com/watch?v=ZQngCtR71SU]

: ''Animation:'' Similar to the trailer with Autobot shuttle launch at the beginning, then switches back and forth between the [[Autobot City (G1)|Autobot City]] battle, [[Unicron]] devouring [[Lithone (planet)|Lithone]] and [[Kup (G1)|Kup]] and [[Hot Rod]] vs. the Decepticons. Again, "The Touch" plays for the first half, then Lion's rendition of the theme song.
: ''Narration:'' Depending on the version, Victor Caroli, The Other Movie Guy, or both.
: ''Notes:'' Several different versions of the TV spot were produced, updating the amount of time to go until the movie's release. The known variations are: "August 8th" (60 & 30 seconds), "Opens Tomorrow" (60 & 30 seconds), "Now playing!"(60 & 30 seconds), "Opens in Three Days" (30 sec #1), and "Opens in Three Days" (30 sec #2). The first 6 versions can be found as part of the extras on [[Sony]]'s 20th Anniversary Edition DVD, while the other two are linked to above.
: ''So exciting you'll have to see it twice to take it all in!''

{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [http://www.youtube.com/watch?v=W5MO0AwlO2g&t=8m57s]

: ''Animation:'' A running battle in the desert with each character charging in as the narrator identifies him.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer.
: '''''No one''' can take on the Decepticons like Rrrrrodimus Prime!''

{{anchor|Ultra Magnus}}
*'''Ultra Magnus''' [http://youtu.be/gjQqkFKkUDw?t=30] / [http://www.youtube.com/watch?v=0W7MA-tZh1s] (w/ Movie plug)

: ''Animation:'' Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: ''Narration:'' Optimus Prime; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Blaster (G1)|Blaster]] and Magnus both have their normal cartoon voices. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]]. Another version of this ad has the ending "From Hasbro" tag replaced with a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Optimus Prime. ''And coming this summer, Transformers: The Movie.'' ''You've never seen anything like it.''

{{anchor|Ultra Magnus and Galvatron}}
*'''Ultra Magnus''' and '''Galvatron''' [http://www.youtube.com/watch?v=K424Dmj0jTc] (full) /[http://www.youtube.com/watch?v=pUNUWzKbdyY] (w/ movie ad)

: ''Animation:'' Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: ''Narration:'' [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice.
: A shortened version includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [http://www.youtube.com/watch?v=5X-10pud7DY]

: ''Animation:'' Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: ''Narration:'' Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon; [[Victor Caroli]] (Each sold separately.)
: ''Notes:'' Wreck-Gar's is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron; his lines are directly copied from the movie.
: ''Kidmation:'' Kid face to generic Magnus face.

{{anchor|Sharkticon}}
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [http://www.youtube.com/watch?v=JWZlBTci95M]

: ''Animation:'' Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (G1)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (sounding like Scrappy-Doo) arrives to help.
: ''Narration:'' Prime and Megatron; Victor Caroli (Sold separately).
:''Kidmation:'' Kid face to Galvatron face.
: ''Autobots never faced an evil force worse than the terror of - the Sharkticons!''

{{anchor|Aerialbots and Stunticons}}
*'''Aerialbots''' and '''Stunticons giftsets''' [http://www.youtube.com/watch?v=O-iiAFzjfq0]

: ''Animation:'' The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: ''Narration:'' Optimus and Megatron.
: ''Kidmation:'' Kid face to generic Magnus face.
: "Only the Stunticons!" ...only the Stunticons ''what?''
:: '''Aerialbots''' and '''Stunticons''' [http://youtu.be/asVTEMw9IUU] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys.

{{anchor|Bruticus and Metroplex}}
*'''Combaticons/Bruticus''' and '''Metroplex''' [http://youtu.be/gjQqkFKkUDw]

: ''Animation:'' The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:''Narration:'' Megatron, Optimus Prime; Victor Caroli (From Hasbro.)
:''Kidmation:'' Kid face to Galvatron face.
: "But the ''Combaticons'' can combine to form ''Bruticus!''"

{{anchor|Defensor and Trypticon}}
*'''Protectobots/Defensor''' and '''Trypticon''' [http://www.youtube.com/watch?v=OHgTi-OTjLI]

: ''Animation:'' The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: ''Narration:'' [[Megatron (G1)|Megatron]] and [[Optimus Prime (G1)|Optimus Prime]]; [[Victor Caroli]] (Batteries not included.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Trypticon is voiced by [[Jack Angel]] for this commercial.
: ''Toy segment:'' Two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor.

{{anchor|Predacons}}
*'''Predacons''' [http://www.youtube.com/watch?v=YPOpI_fGoyo]

: ''Animation:'' The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]].
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots.
: "Few Decepticons can stand up to the Dinobots, but the Predacons can!"

{{anchor|Sky Lynx}}
*'''Sky Lynx''' [http://www.youtube.com/watch?v=LKVS2fyU0jM]

: ''Animation:'' Predaking smashes through a mountain to attack the Dinobots. [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:''Narration:'' Optimus Prime; Victor Caroli (Batteries not included.)
:''Kidmation:'' Kid face to generic Magnus face.
:''Notes:'' Like the Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] and Grimlock both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)

{{anchor|Sandstorm, Broadside, Octane}}
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [http://www.youtube.com/watch?v=nh9oVZV8lPs]

: ''Animation:'' [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over land and water.
: ''Narration:'' [[Victor Caroli]]
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Autobot - triple changers battling - the triple changers of - the Decepticons!''

{{anchor|Battlechargers}}
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
*'''Battlechargers''' [http://youtu.be/angd3rL-X1M]

: ''Animation:'' Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms and fires.
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' The toy portion also features repeated cuts of a kid's head/eyes following the rolling [[Battlecharger]] toys.
: ''Nobody jumps into action - faster than - Battlechargers!''

{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [http://www.youtube.com/watch?v=5UUwi2uSUQE]

: ''Animation:'' Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: ''Notes:'' Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen.
: ''You could win a party with life-sized Transformers!''

*'''[[Underoos]]''' [http://www.retrostatic.com/videos/p803_sectionid/6/p803_fileid/398/p803_js_on/1]

: ''Kidmation:'' Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: ''Notes:'' The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

*'''30 second cartoon promo''' [http://www.retrojunk.com/details_commercial/4290/]
: ''Animation:'' Various Season One and Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' In addition to the customized end tag, a text overlay in that station's style was placed over several scenes early in the spot. Uses the Season 3/Season 4 theme. Two different Megatron quotes are used.
: "We'll be waiting!"

*'''30 second cartoon promo #2''' [http://www.retrojunk.com/details_commercial/2986/]
: ''Animation:'' Various Season Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Uses Season Three/Season Four theme.
:''It's the incredible adventures of the Transformers. Watch as Heroic Autobots bravely battle Evil Decepticons every Monday through Friday. Don't miss a single day!''

==1987==
Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments.

{{anchor|Headmasters}}
[[File:Brainstormpretenderscommercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [http://www.youtube.com/watch?v=__QTNCp5RhI]

: ''Animation:'' The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: ''Narration:'' [[Hot Rod|Rodimus]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
: ''Kidmation:'' A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: ''Head. MasterTransformers—more muchmore than meets the eyes!'' {{sic}}

{{anchor|Decepticon Headmasters}}
*'''Decepticon Headmasters''' [http://www.youtube.com/watch?v=JJ6FtUb-WQo]

: ''Animation:'' At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
: ''Narration:'' [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Magnus toy.
: ''Nothing's better than going into battle with '''these''' Transformers!''

{{anchor|Horrorcons}}
*'''Headmaster Horrorcons''' [http://www.youtube.com/watch?v=Gr4iHCbkRWw]

: ''Animation:'' [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
:''Narration:'' Victor Caroli.
: ''Kidmation:'' Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
: ''The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!''

{{anchor|Targetmasters}}
*'''Targetmasters''' [http://www.youtube.com/watch?v=ugF7cyTOuro]

: ''Animation:'' Live-action set of a rocky planet explodes. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless (G1)|Aimless]].
: ''Narration:'' Galvatron, Ultra Magnus, and Victor Caroli.
: ''Kidmation:'' Kid flips and becomes stop-motion Ultra Magnus toy.
: ''Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!''

{{anchor|Sixshot}}
*'''Sixshot''' [http://www.youtube.com/watch?v=1sZz2xhptRc]

: ''Animation:'' Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot. Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used.
: ''The most challenging Transformer of them all!''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Computron animated.jpg|right|upright=1.1|thumb|Revenge of the nerds!]]
*'''Technobots/Computron''' and '''Scorponok''' [http://www.youtube.com/watch?v=OYeqcXuno4o]

: ''Animation:'' Galvatron runs down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: ''Narration:'' Galvatron, [[Victor Caroli]].
: ''Notes:'' Naturally, [[Zarak (G1)|Zarak]] is visible running around as Scorponok transforms.
: ''And now it's a beast with capture claws and a trainer who becomes...the HEAD of its robot!''

{{anchor|Technobots and Terrorcons}}
*'''Technobots''' and '''Terrorcons''' [http://www.youtube.com/watch?v=1mir0KHITDM]

: ''Animation:'' The two teams battle on Earth, while Rodimus and Magnus narrate.
: ''Narration:'' Ultra Magnus, Rodimus Prime, and Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes [[decoy]] stinger.
: "Those hi-tech heroes are in for one horrific battle!"

{{anchor|Punch and Clones}}
*'''Punch/Counterpunch''' and '''Clones''' [http://www.youtube.com/watch?v=5HI_CIGzCyU&t=5m48s] (no stinger) /[http://www.youtube.com/watch?v=oqOgrljuZAg] (Decoy stinger)

: ''Animation:'' [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Sometimes included a [[decoy]] stinger.

{{anchor|Monsterbots}}
*'''Monsterbots''' [http://www.youtube.com/watch?v=9SdN-zvZpYo]

: ''Animation:'' Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot]]s trash a lab, then burst through a wall and fight some Decepticons.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by Scourge, [[Octane]], and Cyclonus.
: ''And they've even got sparks, BLASTING out of them!''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]

{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [http://www.youtube.com/watch?v=-iZCdPZ-GnY]

: ''Animation:'' [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. "That jet is going to crash into that tank!" "No, it's not. They're going to transform into one robot!"
: ''Narration:'' Galvatron, Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes decoy stinger.
: ''They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.''

{{anchor|Fortress Maximus}}
*'''Fortress Maximus''' "FOR-TRESS MAX-I-MUHUUUS!" [http://www.youtube.com/watch?v=9c6qIgMbRvc]

: ''Animation:'' [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: ''Narration:'' Victor Caroli, Rodimus Prime, Ultra Magnus.
: ''Notes:'' [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrrocons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].

{{anchor|Headmaster comic book}}
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [http://www.youtube.com/watch?v=uiBfxykv5go]

: ''Animation:'' The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Features completely random, made-up heads for the pre-Headmaster robots.

{{anchor|returnofop}}
*'''The Return of Optimus Prime promo''' [http://www.youtube.com/watch?v=GSzcc-KQuCg]
: ''Animation:'' Excerpts of the Optimus Prime death scene and Prime vs. Megatron from The Transformers: The Movie.
: ''Narration:'' Victor Caroli and various local TV announcers.
: ''Notes:'' Features Unicron's Theme as the background music. Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [http://www.youtube.com/watch?v=dgbmYGDbjkw] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over Prime." ''Wrong, Megatron! It's just the beginning!''

*'''Season 4 cartoon promo''' [http://www.youtube.com/watch?v=kja8RSRq21g]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: ''Narration:'' Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: ''Notes:'' Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''Autobots versus Decepticons. Good against evil. Metal against metal!''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 4 cartoon promo #2''' [http://www.youtube.com/watch?v=-Hcvpyzn3QQ]

: ''Animation:'' Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Features the same new music used in the previous commercial.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.''

==1988==
Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.

{{anchor|Pretenders}}
*'''Pretenders''' [http://www.youtube.com/watch?v=M5rcakCV8kk] (Almost complete)/[http://www.bigbot.com/mp3/preten.mp3] (Complete audio track)
: ''Animation:'' [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (nekkid!). [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
: ''Narration:'' Victor Caroli
: ''Notes:'' Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]].

*'''Pretenders''' [http://www.youtube.com/watch?v=X-1daWCZTEY]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: ''Animation:'' Clips re-used from the comic commercial.
:''Narration:'' [[Victor Caroli]].
:''Notes:'' Features only the first wave of large Pretenders ([[Landmine (G1)|Landmine]], [[Cloudburst]], [[Waverider]]; [[Skullgrin]], [[Submarauder (G1)|Submarauder]] and [[Bomb-Burst (G1)|Bomb-Burst]].)
:''After a series of startling defeats at the hands of the Decepticons...''
:*'''Pretenders''' [http://www.youtube.com/watch?v=eUHUtMm9p48]
: ''Animation:'' The Autobot Pretenders splitting, re-used from the comic commercial.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' A bizarre segment of kids proclaiming what they "are" ("I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
::*'''Pretenders''' [http://www.youtube.com/watch?v=-OfIYC1FC3Y] - Edited down version of the immediately preceding commercial.
:*'''Pretenders''' [http://www.youtube.com/watch?v=pL0uRBKRHa8]
: ''Animation:'' The Autobot Pretenders splitting, same as the above commercials.
: ''Narration:'' Victor Caroli
: ''Kidmation:'' Kid's face splits apart to reveal his 'inner' robot face.

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters''' [http://www.youtube.com/watch?v=dEAjoH_EEtY]

: ''Animation:'' Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:''Narration:'' Victor Caroli.
:''Notes:'' Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes tail-end ads spot for the relevant [[People Power!|Marvel Comics issue]].
: ''Their engine’s the key that unlocks their Transformer en-er-geeee!''

[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]

*'''Powermaster toys''' [http://www.youtube.com/watch?v=WLBV9ZfBLfk]

: ''Animation:'' Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: ''Powermaster Transformers! They've got the power to surprise!''

*'''Powermaster Optimus Prime''' [http://www.youtube.com/watch?v=hB27NXZvfTQ]

: ''Animation:'' Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
:''Narration:'' Victor Caroli.
:''Kidmation:'' Kid to Powermaster Optimus Prime.
: ''POW-er-master Optimus Prime! Greatest hero of his time!'' ("It's great to be back!")
:*'''Powermaster Optimus Prime''' [http://www.youtube.com/watch?v=9f-0UF_NBgs] - edited down from the previous commercial.

{{anchor|Doubledealer}}
*'''Powermaster Prime''' and '''Doubledealer''' [http://www.youtube.com/watch?v=o6a4y-TWNAI]

: ''Animation:'' Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (Decepticon)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: ''Narration:'' Victor Caroli.
: "Who’s that new Transformer with Optimus Prime?"

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]

{{anchor|Small Headmasters}}
*'''Small Headmasters''' [http://www.youtube.com/watch?v=Hf-MDd7cdi0]

: ''Animation:'' The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: ''Narration:'' Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: ''Kidmation:'' A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot resembling Brainstorm.
: ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!''

{{anchor|Pretender Beasts and Vehicles}}
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [http://www.youtube.com/watch?v=TdgmccNpuqM]

: ''Animation:'' [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Pretender Kid.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.''

{{anchor|Quickswitch}}
*'''Quickswitch'''. "It's Quickswitch, Sixshot's son! And he's on our side!" [http://www.youtube.com/watch?v=zq2bNbOlCJo]

: ''Animation:'' In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid holding the toy mouths a synthesized "How quick can you all six" [''sic''], while his head flops around disturbingly.
: ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!''

{{anchor|Double Targetmasters}}
*'''Double Targetmasters''' [http://www.youtube.com/watch?v=0iNRblHTX80]

: ''Animation:'' [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid flips over and turns into a gun for a very crude CGI robot.
: ''Targetmaster Transformers—theeeeeey've got the power to surprise!''

{{anchor|Triggerbots and Triggercons}}
[[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]

*'''Triggerbots/Triggercons''' [http://www.youtube.com/watch?v=6xBLVLIKprA]

: ''Animation:'' Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: ''Narration:'' Victor Caroli.
: ''And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out!'' KERRUNCH.

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]]
*'''Seacons''' [http://www.youtube.com/watch?v=7nF4m8wtJwY]

: ''Animation:'' Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun.
: ''Narration:'' [[Stephen Keener]].
: ''Kidmation:'' A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
:*'''Seacons / Sparkabots / Firecons''' [http://www.youtube.com/watch?v=0MOFXjDTJ50&t=1m33s]
: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
:''Animation:'' The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
:*'''Seacons / Triggerbots / Trigggercons''' - Same as previous with the Triggerbots/Triggercons segment in place of the Firecons/Sparkabots.

==1989==
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [http://www.youtube.com/watch?v=6GKXFzYvLGU]

: ''Animation:'' From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Then the Micromasters swarm around Dreadwind's head. In stop motion, a stream of [[Micromaster]] toys topples a gray-painted [[Scorponok (G1)|Scorponok]].
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid scoops up the Micromasters and opens his palm to show them off.
: ''Notes:'' Dreadwind and Darkwing are given voices.
: "Our new commandos, who go where no one else goes!"

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [http://www.youtube.com/watch?v=Q2sGiQPOSxs] or [http://www.retrojunk.com/details_commercial/5542/]

: ''Animation:'' A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Includes stinger for a $1.00 copy of the [[The Transformers: The Movie|movie]] when you buy two Transformers toys.
: "The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!"
:*'''Micromaster battle stations''' [http://www.youtube.com/watch?v=Z9qABpn1U5s] - edited down from the previous commercial.
: "The ''only'' Micros that transform!"
:*'''Micromaster transports''' [http://www.youtube.com/watch?v=bU0ApqagpFk] - edited down from the previous commercial.

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]

{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [http://www.youtube.com/watch?v=HQn7XgrcT9o]

: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|Interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: ''Narration:'' Victor Caroli.
: ''Notes:'' Bumblebee has his [[Dan Gilvezan|normal voice]]. An unidentified voice presumably belongs to Skystalker.
: ''You can connect them to form whole cities!''
:*'''Micromaster micro bases''' [http://www.youtube.com/watch?v=v36l6C1nhwA] - edited down from the previous commercial.

{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [http://www.youtube.com/watch?v=ecehJWexUaE] or [http://www.retrojunk.com/details_commercial/5541/]

: ''Animation:'' As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' [[Grimlock (G1)|Grimlock]] is voiced by [[Gregg Berger]]. Includes stinger for a $1.00 copy of the movie when you buy two Transformers toys.
: "Bumblebee, Jazz, you're back!" "And me Grimlock!" "And the '''eeeevil''' Starscream is here too!"
:*'''Classic Pretenders''' [http://www.youtube.com/watch?v=pSi6ZVZe0no] - edited down from the previous commercial.

{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [http://www.youtube.com/watch?v=m7OyjslCxT8]

: ''Animation:'' [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: ''Narration:'' Victor Caroli.
: "Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!"
:*'''Mega Pretenders''' [http://www.youtube.com/watch?v=mFfrX0fd0DA] - edited down from the previous commercial.
:: "Inside one, there's the other; then they both transform and combine to form another!"
:*'''Ultra Pretenders''' [http://www.youtube.com/watch?v=vAnApP6Grjw] - edited down from the previous commercial.

{{anchor|Pretender Monsters}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''[[Pretender Monster]]s''' [http://www.youtube.com/watch?v=AHnOzFuYdcQ]

: ''Animation:'' [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera. "BEYOND! (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!"
: ''Narration:'' Victor Caroli.
: '''''Now''', the Decepticons have '''Monster Pretenders'''. Monster Pretenders with '''rubbery skin!'''''

==1990==
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|"Estroy them!" Actual dialogue. We're not making this up.]]
The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.

{{anchor|Action Masters}}
*'''Action Masters''' [http://www.youtube.com/watch?v=KeNf3jQ1zdw]

: ''Animation:'' Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' Jazz is voiced by a sound-alike, [[Scatman Crothers]] having passed away. Rad is given a voice by [[Michael Bell]].
: "Who will give up the power to transform to become stronger faster more alive?" [''sic'']

{{anchor|Action Master vehicles}}
*'''Action Master vehicles — Starscream, Prowl''', and '''Overrun''' [http://www.youtube.com/watch?v=VOvx9ByUUqo]

: ''Animation:'' A short battle sequence (on Cybertron?) with the three featured characters.
: ''Narration:'' Victor Caroli.
: ''And '''look!''' The Action Master vehicles transform into powerful '''battle stations!'''''

{{anchor|Gutcruncher}}
*'''Action Master vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [http://www.youtube.com/watch?v=0_zEQL5qoSs]

: ''Animation:'' [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Stratojet]]; Wheeljack and Sprocket drive out of a tunnel.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Gutcruncher speaks!
: "Estroy them!" [again, ''sic'']
:*'''Action Master vehicles''' [http://www.youtube.com/watch?v=SwjlbcD724k] - Edited down from the previous commercial.

[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]

{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol''' and '''Construction Patrol''' [http://www.youtube.com/watch?v=bgBDJhj67Uw]

: ''Animation:'' Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
: ''Narration:'' Victor Caroli.
:*'''Hot Rod Patrol / Construction Patrol''' [http://www.youtube.com/watch?v=PAGdONYuMxQ] - Abbreviated (and accelerated) version of the previous commercial. [[Neil Ross]] jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
*'''Micromaster Combiners/Combiner Transports''' [http://www.youtube.com/watch?v=EcH7ONvY4-g]

: ''Animation:'' Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base.
:''Notes:'' A rather wussy Frank Welker soundalike voices [[Megatron (G1)|Megatron]]; Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane.
: ''Narration:'' Victor Caroli.
:*'''Micromaster Combiners''' [http://www.youtube.com/watch?v=OQ7lGbBV_NE+] - Edited down from the previous commercial.

==1999==
*'''Kid Rhino Video Trailer'''

: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a zoo by buying Kid Rhino's home video releases.
: ''Notes:'' The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod|Rodimus Prime]] and the other Autobots through Unicron's right eye.

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [http://www.youtube.com/watch?v=0dU2TiL7Vgs]
: Scenes from ''The Transformers: The Movie'' play as text narration overlays promote the features of the DVD.
: ''Notes:'' This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.

==2008==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''Transformers G1 Awakening trailer 1''' [http://www.youtube.com/watch?v=oRbWH14tT0M]
: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.

==2009==
*'''Transformers G1 Awakening trailer 2''' [http://www.youtube.com/watch?v=yLkqZmEf7CY]
: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage.
: ''Notes:'' The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.

==2011==
*'''Cobra-palooza Megatron-A-Thon''' [http://www.youtube.com/watch?v=T7oU1C9Vtqs]
: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon.

==2014==
*'''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

==External links==
*[http://www.youtube.com/watch?v=kcC7_bf6GmU Generation 1 toy commercial compilation, 1984-1986]
*[http://www.youtube.com/watch?v=eaVLkocrooE Generation 1 toy commercial compilation, 1986-1987]
*[http://www.youtube.com/watch?v=lXmuar95T8U Generation 1 toy commercial compilation, 1987-1988]
*[http://www.youtube.com/watch?v=FmJ86RwoKcY Generation 1 toy commercial compilation, 1988-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial/Generation 1

2018-01-10T20:32:32Z

Hammerstar: MORE THAN MEETS THE EYE

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[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
MORE THAN MEETS THE EYE! Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as [[The Other Guy]]) provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "...only from Hasbro!".

[[File:Jetfireg1commercial.jpg|right|upright=1.4|thumb|Transforms from robot to lawsuit right before your eyes!]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

==1984==
{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [http://www.youtube.com/watch?v=b9-7RjhFzpM]

:''Animation:'' Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:''Toy segment:'' None.
:''Narration:'' Victor Caroli.
:''Notes:'' Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier.

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Transformers''' [http://www.youtube.com/watch?v=87RI02GVyNY&t=24s]

:''Animation:'' In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:''Toy segment:'' Some very early 80s streaking effects as the toys are shown instantly changing from vehicle to robot.
:''Narration:'' Almost none, apart from "The Transformers, from Hasbro", by [[The Other Guy]].
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"
:''Notes:'' The show's season 1 theme song plays over most of the commercial. A total of six Seekers are seen in a single shot. The Seekers continue to use the pre-cartoon animation models with the dark faces.
:"We're under attack!" "[[To sell toys|Get more Autobots!]]"

{{anchor|Optimus Prime and Megatron}}
*'''Optimus Prime''' and '''Megatron''' [http://dvd.ign.com/dor/objects/14342171/transformers-the-complete-first-season-25th-anniversary-edition/videos/trans_com_062309.html]
:''Animation:'' Partially recycled from the ''Transformers #1'' commercial and the cartoon opening, including animation model Megatron leading his troops, immediately followed by pre-animation model Megatron landing. Whoops! New footage (possibly borrowed from Soundwave's commercial below) shows Prowl, Jazz and Sideswipe on what appears to be Cybertron.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
: "Attack the Autobot commander!" "Call in the Decepticon leader!" Yep, Neither Optimus Prime's nor Megatron's name is ever actually mentioned in the commercial.
:*'''Optimus Prime''' [http://www.youtube.com/watch?v=8kbokeZsoTY] - Nearly the same as above, except the footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun.
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb|]]
:*'''Optimus Prime''' [http://www.youtube.com/watch?v=HSPgnamkOSY&t=6s] - A resoundtracked version of the previous Megatron-less ad, this time using the Season 2 theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

{{anchor|Soundwave}}
*'''Soundwave''' [http://www.youtube.com/watch?v=qDDdwRt2Z8s]

:''Animation:'' Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:''Narration:'' The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths terribly roboticly: "Robots in disguise!"

{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [http://www.youtube.com/watch?v=QTSuBDZ5T58]

: Advertising a Coleco-made Big Wheel.
: ''Animation:'' Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
: ''Narration:'' Some wussy dude.
:"Missed! But ''I'' won't!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s]
: ''Animation:'' Various excerpts from season one of the cartoon.
: ''Narration:'' [[Victor Caroli]] on Xanax.
: ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
{{-}}

==1985==
*'''[[Family Home Entertainment|F.H.E.]] [[The Transformers (cartoon)|''The Transformers'']] Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/]

: ''Animation:'' Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: ''Narration:'' The Other Guy
: ''Notes:'' Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Dinobots}}
*'''Dinobots''' [http://www.youtube.com/watch?v=3C7ebWaFaVI]

:''Animation:'' Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
:''Narration:'' [[The Other Guy]].
:''Kidmation:'' Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:''Notes:'' Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" Grimlock is advertised as having a chromed sword and Slag has chromed horns.
:*'''Dinobots''' [http://www.youtube.com/watch?v=VaNG6nXmQmU] - A re-soundtracked version of the previous commercial. Narrated by The Other Guy; soundtracked with the Season 2 theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes'' (and, bizarrely enough, his polo shirt has been recolored from green to blue.)
:*'''Dinobots''' [https://www.youtube.com/watch?v=angd3rL-X1M&t=30s] - Another re-soundtracked version of the Dinobots commercial. Narrated by Peter Cullen and Victor Carolli; soundtracked with the alternate Season 3 theme song (still with "Dinobots" replacing "Autobots".) Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Grimlock''' [https://www.youtube.com/watch?v=MvjDAqhSk8s]

: ''Animation:'' Same as Dinobots.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' None.
: ''Notes:'' Very similar to the two [[Dinobot (G1)|Dinobots]] commercials, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are two characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop is employed.

:Due to these oddities, it was previously thought this might be a test version. However, [http://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. Given the similarities and differences, it is quite likely that this commercial was reworked to create the Dinobots commercials or vice versa.

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"We forgot to do the check!"]]
*'''Mini-Spies''' [http://www.youtube.com/watch?v=df5GGZ3we68]

:''Animation:'' [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow [[Mini-spy|Mini-Spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:''Narration:'' [[I Wish I Was Victor Caroli]]
:''Kidmation:'' Kid points urgently at the camera: "It's an Autobot!"
:''Notes:'' [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.

{{anchor|Jetfire and Shockwave}}
*'''Jetfire''' and '''Shockwave''' [http://www.youtube.com/watch?v=8OEEncGeu8s]

:''Animation:'' [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: ''Narration:'' An incredibly mellow Victor Caroli.
: ''Kidmation:'' A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: ''Notes:'' Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor.

{{anchor|Insecticons}}
*'''Insecticons''' plus '''Swoop''' [http://www.youtube.com/watch?v=iZWNnzzjm3E] 1984 Version [http://youtu.be/Fi_xnRCGY8A]
: ''Animation:'' A horde of [[Insecticon (G1)|Insecticons]] attacks a farm.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Glowing green eyes kid.
: "Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"
:*'''Insecticons''' - Resoundtracked from the previous commercial, with the 1986 version of the background music.

{{anchor|Constructicons}}
*'''Constructicons/Devastator''' [http://www.youtube.com/watch?v=s-arvwj7VN8]
:''Animation:'' The [[Constructicon (G1)|Constructicons]], working on a building site in the desert, suddenly transform and combine. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: ''Narration:'' The Other Guy
: ''Kidmation:'' Blond-haired kid mouths robotic "Robots in disguise!"
: "It's Devastator — six ''Constructicons'' in one!"
:*'''Constructicons/Devastator Giftset''' [http://www.youtube.com/watch?v=yxVdqHn-tOo] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.
:*'''Constructicons/Devastator''' [http://www.youtube.com/watch?v=F3hzPZ0fdmY] - Resoundtracked and slightly re-edited for a 1986 re-use. Narration by The Other Guy and Megatron; Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot. NOTHING IS WHAT IT SEEMS! ANYTHING CAN BE A TRANSFORMER! YOUR DOG! YOUR WATCH! YOUR..... TRICYCLE!

*'''Jumpstarters''' [http://www.youtube.com/watch?v=1arJdZShoxY]
: ''Animation:'' None.
: ''Toy segment:'' Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
: ''Narration:'' [[The Other Guy]]
: ''Kidmation:'' Buck tooth kid mouths "Robots in Disguise"
: ''In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!''

{{anchor|Thrust and Dirge}}
*'''Autobot cars plus Thrust and Dirge''' [http://www.youtube.com/watch?v=0sxMlvn3Dsw]
:''Animation:'' As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: ''Narration:'' You're Gonna Get It
: ''Kidmation:'' Beatles haircut kid mouths robotic "Robots in disguise!"
: Included a tail-end ad for Transformers [[Action Cards]].
:*'''Autobot cars plus Thrust and Dirge''' [http://www.youtube.com/watch?v=2xLpZI5qV0g] - A rare variant with the first season theme song.

{{anchor|Triple Changers and Perceptor}}
*'''Triple Changers''' and '''Perceptor''' [http://www.youtube.com/watch?v=Crn_8VIxaOk] or [http://www.youtube.com/watch?v=i8LKVfwxoEY]
: ''Animation:'' [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
:''Narration'': The Other Guy; possibly Victor Caroli as well (While supplies last.)
:''Kidmation'': Taller bowl haircut kid with glowing green eyes.
:''Notes:'' Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain prototype figure (showing his [[Character model|animation colors]]) is shown being played with alongside the Blitzwing toy. In one version, a bizarre stinger note labels the Perceptor toy as "While supplies last".
:''Triple changers, the most eeeeevil Decepticons of all!''

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]

*'''Blaster''' [http://www.youtube.com/watch?v=A1kyVOJSoFk]
: ''Animation:'' [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
:''Narration'': [[The Other Guy]].
:''Kidmation'': Glowing green eyes kid.
:''Notes:'' Soundwave and Rumble have their usual cartoon voices, but Blaster has a completely different voice for his single word of dialogue.
: ''Not a working radio!''
:*'''Blaster''' [http://www.youtube.com/watch?v=CkLdJtLeKg0] - A rare variant with the first season theme song. Soundwaves lines also come from a different take.

{{anchor|Omega Supreme}}
*'''Omega Supreme''' [http://www.youtube.com/watch?v=AbcwV818LuA] / [http://www.youtube.com/watch?v=Lq3VhggqfmM] (Stinger version)
: ''Animation:'' In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks. Includes [[The Transformers: The Movie]] stinger at the end.
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Shaggy haired kid.
:''Notes:'' Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The 1985 version of this ad also has a version with the same "While Supplies Last!" stinger as the Triple Changers and Perceptor ad.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"
:*'''Omega Supreme''' [http://www.youtube.com/watch?v=0DBIVY2gV-0] / [http://www.youtube.com/watch?v=kcC7_bf6GmU&t=3m25s] (Stinger version) - Edited and resoundtracked with Optimus Prime narration and the 1986 theme song. Some airings included a [[The Transformers: The Movie]] stinger.
:*'''Omega Supreme''' [http://www.youtube.com/watch?v=ulIKpOJM-2A] - Early version with 1984 theme song. Starscream's line still sounds weird.

[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [http://www.youtube.com/watch?v=_eRDVymB4SU]
: [[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: ''Toy segment:'' In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: ''<s>Kid</s> KARRAS-mation:'' Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: ''Notes:'' This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [http://youtu.be/ss9foBx67yo]
:To distinguish real Transformers from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots (franchise)|GoBots]]''.
: "We are conquerors." "No one is like us." "Only we have the right to be called by the name." "Only we have the right to wear this symbol." "Or THIS symbol." "Only WE are Autobots and Decepticons." "Good versus evil." "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
: ''Animation:'' A mixture of clips from various 1984 and 1985 commercials.
: ''Narration:'' [[Megatron (G1)|Megatron]], Optimus Prime and some other unknown narrator.
: ''Kidmation:'' Reused from Autobot cars plus Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [http://www.youtube.com/watch?v=-jH7PCd32-E]
: ''Animation:'' Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: ''Narration:'' Unknown.
: ''Toy segment:'' The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: ''Notes:'' This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''You've won today, but will you be ready tomorrow?"

[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [http://www.youtube.com/watch?v=SCm5bOiI2R8]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy Segment:'' Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: ''Notes:'' Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: "By Tyco, of course."

[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]

*'''ViewMaster Showbeam Projector with Transformers cartridge''' [http://www.youtube.com/watch?v=t781lHy-CV0]
: A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, and thus returning them to reality.
: "Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=RUYryiY2_jU](Version 1 Cleveland)/ [http://www.youtube.com/watch?v=mvDyMjWeW2Q] (Version 1 Chicago)/ [http://www.youtube.com/watch?v=Ew1r-_SQseY&t=0m25s] (Version 2)

: ''Animation:'' Various cartoon excerpts which are mostly from Season One episodes. There are two versions of the ad, which use a different assortment of clips. A clip of the Sub-Atlantican General firing at the Autobots from [[Atlantis, Arise!]], which is used in the Monday-Friday collage, is the most notable exception in version 1 of the ad. For version 2, a scene of [[Warpath (G1)|Warpath]] being shot by a fake Starscream from [[A Prime Problem]] is the most notable.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television.
: ''The Transformers are like nothing you've ever seen before. Don't miss a single day!''

*'''15 second cartoon promo''' [http://www.youtube.com/watch?v=WGDsr1GqYag]

: ''Animation:'' Various cartoon excerpts from the first two seasons, though mostly Season One.
: ''Narration:'' Victor Caroli and Optimus Prime.
: ''Notes:'' This spot reuses the animation clips from the collage in the previous commercial. However, instead of using them in a collage, a screen flipping transition is used to go from one to the next. The local station end screen was modified to include a small clip of Optimus Prime standing up. To go along with this, a [[Peter Cullen]] as Optimus Prime narration was added in the format of "Weekdays at [insert time here] on [insert station call letters here]." Considering there were likely in the neighborhood of 100 or so syndication affiliate stations, that must have been a long day at the office for Mr. Cullen!
{{-}}

==1986==
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [http://www.youtube.com/watch?v=qvoAxeykxwc] (Japanese Subtitles)
: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features a temp music track featuring cues taken from ''Star Trek III: The Search for Spock''.
:''Narration:'' [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:*'''The Transformers: The Movie theatrical trailer''' [http://www.youtube.com/watch?v=urxTOF5z918]
:: Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and proper [[Vince DiCola]] music to be sent out to cinemas.

*'''The Transformers: The Movie theatrical trailer''' [http://www.youtube.com/watch?v=zaEWLuVJee0]
: ''Animation:'' Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]].
: ''Narration:'' Victor Caroli introduces the characters and expounds on how great the movie is.
: ''Hold on tight. The most incredible rock and roll adventure ever is here!''

*'''The Transformers: The Movie TV spots''' [http://www.youtube.com/watch?v=ZLbhYEzZV7s],[http://www.youtube.com/watch?v=ZQngCtR71SU]

: ''Animation:'' Similar to the trailer with Autobot shuttle launch at the beginning, then switches back and forth between the [[Autobot City (G1)|Autobot City]] battle, [[Unicron]] devouring [[Lithone (planet)|Lithone]] and [[Kup (G1)|Kup]] and [[Hot Rod]] vs. the Decepticons. Again, "The Touch" plays for the first half, then Lion's rendition of the theme song.
: ''Narration:'' Depending on the version, Victor Caroli, The Other Movie Guy, or both.
: ''Notes:'' Several different versions of the TV spot were produced, updating the amount of time to go until the movie's release. The known variations are: "August 8th" (60 & 30 seconds), "Opens Tomorrow" (60 & 30 seconds), "Now playing!"(60 & 30 seconds), "Opens in Three Days" (30 sec #1), and "Opens in Three Days" (30 sec #2). The first 6 versions can be found as part of the extras on [[Sony]]'s 20th Anniversary Edition DVD, while the other two are linked to above.
: ''So exciting you'll have to see it twice to take it all in!''

{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [http://www.youtube.com/watch?v=W5MO0AwlO2g&t=8m57s]

: ''Animation:'' A running battle in the desert with each character charging in as the narrator identifies him.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer.
: '''''No one''' can take on the Decepticons like Rrrrrodimus Prime!''

{{anchor|Ultra Magnus}}
*'''Ultra Magnus''' [http://youtu.be/gjQqkFKkUDw?t=30] / [http://www.youtube.com/watch?v=0W7MA-tZh1s] (w/ Movie plug)

: ''Animation:'' Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: ''Narration:'' Optimus Prime; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Blaster (G1)|Blaster]] and Magnus both have their normal cartoon voices. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]]. Another version of this ad has the ending "From Hasbro" tag replaced with a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Optimus Prime. ''And coming this summer, Transformers: The Movie.'' ''You've never seen anything like it.''

{{anchor|Ultra Magnus and Galvatron}}
*'''Ultra Magnus''' and '''Galvatron''' [http://www.youtube.com/watch?v=K424Dmj0jTc] (full) /[http://www.youtube.com/watch?v=pUNUWzKbdyY] (w/ movie ad)

: ''Animation:'' Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: ''Narration:'' [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice.
: A shortened version includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [http://www.youtube.com/watch?v=5X-10pud7DY]

: ''Animation:'' Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: ''Narration:'' Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon; [[Victor Caroli]] (Each sold separately.)
: ''Notes:'' Wreck-Gar's is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron; his lines are directly copied from the movie.
: ''Kidmation:'' Kid face to generic Magnus face.

{{anchor|Sharkticon}}
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [http://www.youtube.com/watch?v=JWZlBTci95M]

: ''Animation:'' Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (G1)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (sounding like Scrappy-Doo) arrives to help.
: ''Narration:'' Prime and Megatron; Victor Caroli (Sold separately).
:''Kidmation:'' Kid face to Galvatron face.
: ''Autobots never faced an evil force worse than the terror of - the Sharkticons!''

{{anchor|Aerialbots and Stunticons}}
*'''Aerialbots''' and '''Stunticons giftsets''' [http://www.youtube.com/watch?v=O-iiAFzjfq0]

: ''Animation:'' The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: ''Narration:'' Optimus and Megatron.
: ''Kidmation:'' Kid face to generic Magnus face.
: "Only the Stunticons!" ...only the Stunticons ''what?''
:: '''Aerialbots''' and '''Stunticons''' [http://youtu.be/asVTEMw9IUU] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys.

{{anchor|Bruticus and Metroplex}}
*'''Combaticons/Bruticus''' and '''Metroplex''' [http://youtu.be/gjQqkFKkUDw]

: ''Animation:'' The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:''Narration:'' Megatron, Optimus Prime; Victor Caroli (From Hasbro.)
:''Kidmation:'' Kid face to Galvatron face.
: "But the ''Combaticons'' can combine to form ''Bruticus!''"

{{anchor|Defensor and Trypticon}}
*'''Protectobots/Defensor''' and '''Trypticon''' [http://www.youtube.com/watch?v=OHgTi-OTjLI]

: ''Animation:'' The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: ''Narration:'' [[Megatron (G1)|Megatron]] and [[Optimus Prime (G1)|Optimus Prime]]; [[Victor Caroli]] (Batteries not included.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Trypticon is voiced by [[Jack Angel]] for this commercial.
: ''Toy segment:'' Two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor.

{{anchor|Predacons}}
*'''Predacons''' [http://www.youtube.com/watch?v=YPOpI_fGoyo]

: ''Animation:'' The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]].
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots.
: "Few Decepticons can stand up to the Dinobots, but the Predacons can!"

{{anchor|Sky Lynx}}
*'''Sky Lynx''' [http://www.youtube.com/watch?v=LKVS2fyU0jM]

: ''Animation:'' Predaking smashes through a mountain to attack the Dinobots. [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:''Narration:'' Optimus Prime; Victor Caroli (Batteries not included.)
:''Kidmation:'' Kid face to generic Magnus face.
:''Notes:'' Like the Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] and Grimlock both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)

{{anchor|Sandstorm, Broadside, Octane}}
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [http://www.youtube.com/watch?v=nh9oVZV8lPs]

: ''Animation:'' [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over land and water.
: ''Narration:'' [[Victor Caroli]]
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Autobot - triple changers battling - the triple changers of - the Decepticons!''

{{anchor|Battlechargers}}
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
*'''Battlechargers''' [http://youtu.be/angd3rL-X1M]

: ''Animation:'' Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms and fires.
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' The toy portion also features repeated cuts of a kid's head/eyes following the rolling [[Battlecharger]] toys.
: ''Nobody jumps into action - faster than - Battlechargers!''

{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [http://www.youtube.com/watch?v=5UUwi2uSUQE]

: ''Animation:'' Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: ''Notes:'' Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen.
: ''You could win a party with life-sized Transformers!''

*'''[[Underoos]]''' [http://www.retrostatic.com/videos/p803_sectionid/6/p803_fileid/398/p803_js_on/1]

: ''Kidmation:'' Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: ''Notes:'' The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

*'''30 second cartoon promo''' [http://www.retrojunk.com/details_commercial/4290/]
: ''Animation:'' Various Season One and Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' In addition to the customized end tag, a text overlay in that station's style was placed over several scenes early in the spot. Uses the Season 3/Season 4 theme. Two different Megatron quotes are used.
: "We'll be waiting!"

*'''30 second cartoon promo #2''' [http://www.retrojunk.com/details_commercial/2986/]
: ''Animation:'' Various Season Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Uses Season Three/Season Four theme.
:''It's the incredible adventures of the Transformers. Watch as Heroic Autobots bravely battle Evil Decepticons every Monday through Friday. Don't miss a single day!''

==1987==
Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments.

{{anchor|Headmasters}}
[[File:Brainstormpretenderscommercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [http://www.youtube.com/watch?v=__QTNCp5RhI]

: ''Animation:'' The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: ''Narration:'' [[Hot Rod|Rodimus]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
: ''Kidmation:'' A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: ''Head. MasterTransformers—more muchmore than meets the eyes!'' {{sic}}

{{anchor|Decepticon Headmasters}}
*'''Decepticon Headmasters''' [http://www.youtube.com/watch?v=JJ6FtUb-WQo]

: ''Animation:'' At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
: ''Narration:'' [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Magnus toy.
: ''Nothing's better than going into battle with '''these''' Transformers!''

{{anchor|Horrorcons}}
*'''Headmaster Horrorcons''' [http://www.youtube.com/watch?v=Gr4iHCbkRWw]

: ''Animation:'' [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
:''Narration:'' Victor Caroli.
: ''Kidmation:'' Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
: ''The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!''

{{anchor|Targetmasters}}
*'''Targetmasters''' [http://www.youtube.com/watch?v=ugF7cyTOuro]

: ''Animation:'' Live-action set of a rocky planet explodes. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless (G1)|Aimless]].
: ''Narration:'' Galvatron, Ultra Magnus, and Victor Caroli.
: ''Kidmation:'' Kid flips and becomes stop-motion Ultra Magnus toy.
: ''Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!''

{{anchor|Sixshot}}
*'''Sixshot''' [http://www.youtube.com/watch?v=1sZz2xhptRc]

: ''Animation:'' Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot. Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used.
: ''The most challenging Transformer of them all!''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Computron animated.jpg|right|upright=1.1|thumb|Revenge of the nerds!]]
*'''Technobots/Computron''' and '''Scorponok''' [http://www.youtube.com/watch?v=OYeqcXuno4o]

: ''Animation:'' Galvatron runs down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: ''Narration:'' Galvatron, [[Victor Caroli]].
: ''Notes:'' Naturally, [[Zarak (G1)|Zarak]] is visible running around as Scorponok transforms.
: ''And now it's a beast with capture claws and a trainer who becomes...the HEAD of its robot!''

{{anchor|Technobots and Terrorcons}}
*'''Technobots''' and '''Terrorcons''' [http://www.youtube.com/watch?v=1mir0KHITDM]

: ''Animation:'' The two teams battle on Earth, while Rodimus and Magnus narrate.
: ''Narration:'' Ultra Magnus, Rodimus Prime, and Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes [[decoy]] stinger.
: "Those hi-tech heroes are in for one horrific battle!"

{{anchor|Punch and Clones}}
*'''Punch/Counterpunch''' and '''Clones''' [http://www.youtube.com/watch?v=5HI_CIGzCyU&t=5m48s] (no stinger) /[http://www.youtube.com/watch?v=oqOgrljuZAg] (Decoy stinger)

: ''Animation:'' [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Sometimes included a [[decoy]] stinger.

{{anchor|Monsterbots}}
*'''Monsterbots''' [http://www.youtube.com/watch?v=9SdN-zvZpYo]

: ''Animation:'' Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot]]s trash a lab, then burst through a wall and fight some Decepticons.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by Scourge, [[Octane]], and Cyclonus.
: ''And they've even got sparks, BLASTING out of them!''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]

{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [http://www.youtube.com/watch?v=-iZCdPZ-GnY]

: ''Animation:'' [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. "That jet is going to crash into that tank!" "No, it's not. They're going to transform into one robot!"
: ''Narration:'' Galvatron, Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes decoy stinger.
: ''They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.''

{{anchor|Fortress Maximus}}
*'''Fortress Maximus''' "FOR-TRESS MAX-I-MUHUUUS!" [http://www.youtube.com/watch?v=9c6qIgMbRvc]

: ''Animation:'' [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: ''Narration:'' Victor Caroli, Rodimus Prime, Ultra Magnus.
: ''Notes:'' [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrrocons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].

{{anchor|Headmaster comic book}}
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [http://www.youtube.com/watch?v=uiBfxykv5go]

: ''Animation:'' The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Features completely random, made-up heads for the pre-Headmaster robots.

{{anchor|returnofop}}
*'''The Return of Optimus Prime promo''' [http://www.youtube.com/watch?v=GSzcc-KQuCg]
: ''Animation:'' Excerpts of the Optimus Prime death scene and Prime vs. Megatron from The Transformers: The Movie.
: ''Narration:'' Victor Caroli and various local TV announcers.
: ''Notes:'' Features Unicron's Theme as the background music. Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [http://www.youtube.com/watch?v=dgbmYGDbjkw] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over Prime." ''Wrong, Megatron! It's just the beginning!''

*'''Season 4 cartoon promo''' [http://www.youtube.com/watch?v=kja8RSRq21g]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: ''Narration:'' Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: ''Notes:'' Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''Autobots versus Decepticons. Good against evil. Metal against metal!''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 4 cartoon promo #2''' [http://www.youtube.com/watch?v=-Hcvpyzn3QQ]

: ''Animation:'' Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Features the same new music used in the previous commercial.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.''

==1988==
Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.

{{anchor|Pretenders}}
*'''Pretenders''' [http://www.youtube.com/watch?v=M5rcakCV8kk] (Almost complete)/[http://www.bigbot.com/mp3/preten.mp3] (Complete audio track)
: ''Animation:'' [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (nekkid!). [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
: ''Narration:'' Victor Caroli
: ''Notes:'' Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]].

*'''Pretenders''' [http://www.youtube.com/watch?v=X-1daWCZTEY]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: ''Animation:'' Clips re-used from the comic commercial.
:''Narration:'' [[Victor Caroli]].
:''Notes:'' Features only the first wave of large Pretenders ([[Landmine (G1)|Landmine]], [[Cloudburst]], [[Waverider]]; [[Skullgrin]], [[Submarauder (G1)|Submarauder]] and [[Bomb-Burst (G1)|Bomb-Burst]].)
:''After a series of startling defeats at the hands of the Decepticons...''
:*'''Pretenders''' [http://www.youtube.com/watch?v=eUHUtMm9p48]
: ''Animation:'' The Autobot Pretenders splitting, re-used from the comic commercial.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' A bizarre segment of kids proclaiming what they "are" ("I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
::*'''Pretenders''' [http://www.youtube.com/watch?v=-OfIYC1FC3Y] - Edited down version of the immediately preceding commercial.
:*'''Pretenders''' [http://www.youtube.com/watch?v=pL0uRBKRHa8]
: ''Animation:'' The Autobot Pretenders splitting, same as the above commercials.
: ''Narration:'' Victor Caroli
: ''Kidmation:'' Kid's face splits apart to reveal his 'inner' robot face.

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters''' [http://www.youtube.com/watch?v=dEAjoH_EEtY]

: ''Animation:'' Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:''Narration:'' Victor Caroli.
:''Notes:'' Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes tail-end ads spot for the relevant [[People Power!|Marvel Comics issue]].
: ''Their engine’s the key that unlocks their Transformer en-er-geeee!''

[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]

*'''Powermaster toys''' [http://www.youtube.com/watch?v=WLBV9ZfBLfk]

: ''Animation:'' Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: ''Powermaster Transformers! They've got the power to surprise!''

*'''Powermaster Optimus Prime''' [http://www.youtube.com/watch?v=hB27NXZvfTQ]

: ''Animation:'' Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
:''Narration:'' Victor Caroli.
:''Kidmation:'' Kid to Powermaster Optimus Prime.
: ''POW-er-master Optimus Prime! Greatest hero of his time!'' ("It's great to be back!")
:*'''Powermaster Optimus Prime''' [http://www.youtube.com/watch?v=9f-0UF_NBgs] - edited down from the previous commercial.

{{anchor|Doubledealer}}
*'''Powermaster Prime''' and '''Doubledealer''' [http://www.youtube.com/watch?v=o6a4y-TWNAI]

: ''Animation:'' Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (Decepticon)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: ''Narration:'' Victor Caroli.
: "Who’s that new Transformer with Optimus Prime?"

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]

{{anchor|Small Headmasters}}
*'''Small Headmasters''' [http://www.youtube.com/watch?v=Hf-MDd7cdi0]

: ''Animation:'' The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: ''Narration:'' Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: ''Kidmation:'' A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot resembling Brainstorm.
: ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!''

{{anchor|Pretender Beasts and Vehicles}}
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [http://www.youtube.com/watch?v=TdgmccNpuqM]

: ''Animation:'' [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Pretender Kid.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.''

{{anchor|Quickswitch}}
*'''Quickswitch'''. "It's Quickswitch, Sixshot's son! And he's on our side!" [http://www.youtube.com/watch?v=zq2bNbOlCJo]

: ''Animation:'' In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid holding the toy mouths a synthesized "How quick can you all six" [''sic''], while his head flops around disturbingly.
: ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!''

{{anchor|Double Targetmasters}}
*'''Double Targetmasters''' [http://www.youtube.com/watch?v=0iNRblHTX80]

: ''Animation:'' [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid flips over and turns into a gun for a very crude CGI robot.
: ''Targetmaster Transformers—theeeeeey've got the power to surprise!''

{{anchor|Triggerbots and Triggercons}}
[[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]

*'''Triggerbots/Triggercons''' [http://www.youtube.com/watch?v=6xBLVLIKprA]

: ''Animation:'' Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: ''Narration:'' Victor Caroli.
: ''And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out!'' KERRUNCH.

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]]
*'''Seacons''' [http://www.youtube.com/watch?v=7nF4m8wtJwY]

: ''Animation:'' Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun.
: ''Narration:'' [[Stephen Keener]].
: ''Kidmation:'' A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
:*'''Seacons / Sparkabots / Firecons''' [http://www.youtube.com/watch?v=0MOFXjDTJ50&t=1m33s]
: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
:''Animation:'' The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
:*'''Seacons / Triggerbots / Trigggercons''' - Same as previous with the Triggerbots/Triggercons segment in place of the Firecons/Sparkabots.

==1989==
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [http://www.youtube.com/watch?v=6GKXFzYvLGU]

: ''Animation:'' From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Then the Micromasters swarm around Dreadwind's head. In stop motion, a stream of [[Micromaster]] toys topples a gray-painted [[Scorponok (G1)|Scorponok]].
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid scoops up the Micromasters and opens his palm to show them off.
: ''Notes:'' Dreadwind and Darkwing are given voices.
: "Our new commandos, who go where no one else goes!"

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [http://www.youtube.com/watch?v=Q2sGiQPOSxs] or [http://www.retrojunk.com/details_commercial/5542/]

: ''Animation:'' A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Includes stinger for a $1.00 copy of the [[The Transformers: The Movie|movie]] when you buy two Transformers toys.
: "The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!"
:*'''Micromaster battle stations''' [http://www.youtube.com/watch?v=Z9qABpn1U5s] - edited down from the previous commercial.
: "The ''only'' Micros that transform!"
:*'''Micromaster transports''' [http://www.youtube.com/watch?v=bU0ApqagpFk] - edited down from the previous commercial.

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]

{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [http://www.youtube.com/watch?v=HQn7XgrcT9o]

: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|Interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: ''Narration:'' Victor Caroli.
: ''Notes:'' Bumblebee has his [[Dan Gilvezan|normal voice]]. An unidentified voice presumably belongs to Skystalker.
: ''You can connect them to form whole cities!''
:*'''Micromaster micro bases''' [http://www.youtube.com/watch?v=v36l6C1nhwA] - edited down from the previous commercial.

{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [http://www.youtube.com/watch?v=ecehJWexUaE] or [http://www.retrojunk.com/details_commercial/5541/]

: ''Animation:'' As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' [[Grimlock (G1)|Grimlock]] is voiced by [[Gregg Berger]]. Includes stinger for a $1.00 copy of the movie when you buy two Transformers toys.
: "Bumblebee, Jazz, you're back!" "And me Grimlock!" "And the '''eeeevil''' Starscream is here too!"
:*'''Classic Pretenders''' [http://www.youtube.com/watch?v=pSi6ZVZe0no] - edited down from the previous commercial.

{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [http://www.youtube.com/watch?v=m7OyjslCxT8]

: ''Animation:'' [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: ''Narration:'' Victor Caroli.
: "Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!"
:*'''Mega Pretenders''' [http://www.youtube.com/watch?v=mFfrX0fd0DA] - edited down from the previous commercial.
:: "Inside one, there's the other; then they both transform and combine to form another!"
:*'''Ultra Pretenders''' [http://www.youtube.com/watch?v=vAnApP6Grjw] - edited down from the previous commercial.

{{anchor|Pretender Monsters}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''[[Pretender Monster]]s''' [http://www.youtube.com/watch?v=AHnOzFuYdcQ]

: ''Animation:'' [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera. "BEYOND! (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!"
: ''Narration:'' Victor Caroli.
: '''''Now''', the Decepticons have '''Monster Pretenders'''. Monster Pretenders with '''rubbery skin!'''''

==1990==
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|"Estroy them!" Actual dialogue. We're not making this up.]]
The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.

{{anchor|Action Masters}}
*'''Action Masters''' [http://www.youtube.com/watch?v=KeNf3jQ1zdw]

: ''Animation:'' Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' Jazz is voiced by a sound-alike, [[Scatman Crothers]] having passed away. Rad is given a voice by [[Michael Bell]].
: "Who will give up the power to transform to become stronger faster more alive?" [''sic'']

{{anchor|Action Master vehicles}}
*'''Action Master vehicles — Starscream, Prowl''', and '''Overrun''' [http://www.youtube.com/watch?v=VOvx9ByUUqo]

: ''Animation:'' A short battle sequence (on Cybertron?) with the three featured characters.
: ''Narration:'' Victor Caroli.
: ''And '''look!''' The Action Master vehicles transform into powerful '''battle stations!'''''

{{anchor|Gutcruncher}}
*'''Action Master vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [http://www.youtube.com/watch?v=0_zEQL5qoSs]

: ''Animation:'' [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Stratojet]]; Wheeljack and Sprocket drive out of a tunnel.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Gutcruncher speaks!
: "Estroy them!" [again, ''sic'']
:*'''Action Master vehicles''' [http://www.youtube.com/watch?v=SwjlbcD724k] - Edited down from the previous commercial.

[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]

{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol''' and '''Construction Patrol''' [http://www.youtube.com/watch?v=bgBDJhj67Uw]

: ''Animation:'' Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
: ''Narration:'' Victor Caroli.
:*'''Hot Rod Patrol / Construction Patrol''' [http://www.youtube.com/watch?v=PAGdONYuMxQ] - Abbreviated (and accelerated) version of the previous commercial. [[Neil Ross]] jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
*'''Micromaster Combiners/Combiner Transports''' [http://www.youtube.com/watch?v=EcH7ONvY4-g]

: ''Animation:'' Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base.
:''Notes:'' A rather wussy Frank Welker soundalike voices [[Megatron (G1)|Megatron]]; Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane.
: ''Narration:'' Victor Caroli.
:*'''Micromaster Combiners''' [http://www.youtube.com/watch?v=OQ7lGbBV_NE+] - Edited down from the previous commercial.

==1999==
*'''Kid Rhino Video Trailer'''

: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a zoo by buying Kid Rhino's home video releases.
: ''Notes:'' The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod|Rodimus Prime]] and the other Autobots through Unicron's right eye.

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [http://www.youtube.com/watch?v=0dU2TiL7Vgs]
: Scenes from ''The Transformers: The Movie'' play as text narration overlays promote the features of the DVD.
: ''Notes:'' This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.

==2008==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''Transformers G1 Awakening trailer 1''' [http://www.youtube.com/watch?v=oRbWH14tT0M]
: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.

==2009==
*'''Transformers G1 Awakening trailer 2''' [http://www.youtube.com/watch?v=yLkqZmEf7CY]
: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage.
: ''Notes:'' The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.

==2011==
*'''Cobra-palooza Megatron-A-Thon''' [http://www.youtube.com/watch?v=T7oU1C9Vtqs]
: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon.

==2014==
*'''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

==External links==
*[http://www.youtube.com/watch?v=kcC7_bf6GmU Generation 1 toy commercial compilation, 1984-1986]
*[http://www.youtube.com/watch?v=eaVLkocrooE Generation 1 toy commercial compilation, 1986-1987]
*[http://www.youtube.com/watch?v=lXmuar95T8U Generation 1 toy commercial compilation, 1987-1988]
*[http://www.youtube.com/watch?v=FmJ86RwoKcY Generation 1 toy commercial compilation, 1988-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial/Generation 1

2018-01-10T20:22:45Z

Hammerstar: ads are fun batteries not included

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[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as [[The Other Guy]]) provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "...only from Hasbro!".

[[File:Jetfireg1commercial.jpg|right|upright=1.4|thumb|Transforms from robot to lawsuit right before your eyes!]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

==1984==
{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [http://www.youtube.com/watch?v=b9-7RjhFzpM]

:''Animation:'' Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:''Toy segment:'' None.
:''Narration:'' Victor Caroli.
:''Notes:'' Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier.

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Transformers''' [http://www.youtube.com/watch?v=87RI02GVyNY&t=24s]

:''Animation:'' In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:''Toy segment:'' Some very early 80s streaking effects as the toys are shown instantly changing from vehicle to robot.
:''Narration:'' Almost none, apart from "The Transformers, from Hasbro", by [[The Other Guy]].
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"
:''Notes:'' The show's season 1 theme song plays over most of the commercial. A total of six Seekers are seen in a single shot. The Seekers continue to use the pre-cartoon animation models with the dark faces.
:"We're under attack!" "[[To sell toys|Get more Autobots!]]"

{{anchor|Optimus Prime and Megatron}}
*'''Optimus Prime''' and '''Megatron''' [http://dvd.ign.com/dor/objects/14342171/transformers-the-complete-first-season-25th-anniversary-edition/videos/trans_com_062309.html]
:''Animation:'' Partially recycled from the ''Transformers #1'' commercial and the cartoon opening, including animation model Megatron leading his troops, immediately followed by pre-animation model Megatron landing. Whoops! New footage (possibly borrowed from Soundwave's commercial below) shows Prowl, Jazz and Sideswipe on what appears to be Cybertron.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
: "Attack the Autobot commander!" "Call in the Decepticon leader!" Yep, Neither Optimus Prime's nor Megatron's name is ever actually mentioned in the commercial.
:*'''Optimus Prime''' [http://www.youtube.com/watch?v=8kbokeZsoTY] - Nearly the same as above, except the footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun.
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb|]]
:*'''Optimus Prime''' [http://www.youtube.com/watch?v=HSPgnamkOSY&t=6s] - A resoundtracked version of the previous Megatron-less ad, this time using the Season 2 theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

{{anchor|Soundwave}}
*'''Soundwave''' [http://www.youtube.com/watch?v=qDDdwRt2Z8s]

:''Animation:'' Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:''Narration:'' The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"

{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [http://www.youtube.com/watch?v=QTSuBDZ5T58]

: Advertising a Coleco-made Big Wheel.
: ''Animation:'' Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
: ''Narration:'' Some wussy dude.
:"Missed! But ''I'' won't!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s]
: ''Animation:'' Various excerpts from season one of the cartoon.
: ''Narration:'' [[Victor Caroli]] on Xanax.
: ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
{{-}}

==1985==
*'''[[Family Home Entertainment|F.H.E.]] [[The Transformers (cartoon)|''The Transformers'']] Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/]

: ''Animation:'' Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: ''Narration:'' The Other Guy
: ''Notes:'' Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Dinobots}}
*'''Dinobots''' [http://www.youtube.com/watch?v=3C7ebWaFaVI]

:''Animation:'' Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
:''Narration:'' [[The Other Guy]].
:''Kidmation:'' Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:''Notes:'' Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" Grimlock is advertised as having a chromed sword and Slag has chromed horns.
:*'''Dinobots''' [http://www.youtube.com/watch?v=VaNG6nXmQmU] - A re-soundtracked version of the previous commercial. Narrated by The Other Guy; soundtracked with the Season 2 theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes'' (and, bizarrely enough, his polo shirt has been recolored from green to blue.)
:*'''Dinobots''' [https://www.youtube.com/watch?v=angd3rL-X1M&t=30s] - Another re-soundtracked version of the Dinobots commercial. Narrated by Peter Cullen and Victor Carolli; soundtracked with the alternate Season 3 theme song (still with "Dinobots" replacing "Autobots".) Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Grimlock''' [https://www.youtube.com/watch?v=MvjDAqhSk8s]

: ''Animation:'' Same as Dinobots.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' None.
: ''Notes:'' Very similar to the two [[Dinobot (G1)|Dinobots]] commercials, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are two characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop is employed.

:Due to these oddities, it was previously thought this might be a test version. However, [http://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. Given the similarities and differences, it is quite likely that this commercial was reworked to create the Dinobots commercials or vice versa.

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"We forgot to do the check!"]]
*'''Mini-Spies''' [http://www.youtube.com/watch?v=df5GGZ3we68]

:''Animation:'' [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow [[Mini-spy|Mini-Spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:''Narration:'' [[I Wish I Was Victor Caroli]]
:''Kidmation:'' Kid points urgently at the camera: "It's an Autobot!"
:''Notes:'' [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.

{{anchor|Jetfire and Shockwave}}
*'''Jetfire''' and '''Shockwave''' [http://www.youtube.com/watch?v=8OEEncGeu8s]

:''Animation:'' [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: ''Narration:'' An incredibly mellow Victor Caroli.
: ''Kidmation:'' A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: ''Notes:'' Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor.

{{anchor|Insecticons}}
*'''Insecticons''' plus '''Swoop''' [http://www.youtube.com/watch?v=iZWNnzzjm3E] 1984 Version [http://youtu.be/Fi_xnRCGY8A]
: ''Animation:'' A horde of [[Insecticon (G1)|Insecticons]] attacks a farm.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Glowing green eyes kid.
: "Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"
:*'''Insecticons''' - Resoundtracked from the previous commercial, with the 1986 version of the background music.

{{anchor|Constructicons}}
*'''Constructicons/Devastator''' [http://www.youtube.com/watch?v=s-arvwj7VN8]
:''Animation:'' The [[Constructicon (G1)|Constructicons]], working on a building site in the desert, suddenly transform and combine. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Blond-haired kid mouths robotic "Robots in disguise!"
: "It's Devastator — six ''Constructicons'' in one!"
:*'''Constructicons/Devastator Giftset''' [http://www.youtube.com/watch?v=yxVdqHn-tOo] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.
:*'''Constructicons/Devastator''' [http://www.youtube.com/watch?v=F3hzPZ0fdmY] - Resoundtracked and slightly re-edited for a 1986 re-use. Narration by The Other Guy and Megatron; Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Jumpstarters''' [http://www.youtube.com/watch?v=1arJdZShoxY]
: ''Animation:'' None.
: ''Toy segment:'' Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
: ''Narration:'' [[The Other Guy]]
: ''Kidmation:'' Buck tooth kid mouths "Robots in Disguise"
: ''In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!''

{{anchor|Thrust and Dirge}}
*'''Autobot cars plus Thrust and Dirge''' [http://www.youtube.com/watch?v=0sxMlvn3Dsw]
:''Animation:'' As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: ''Narration:'' You're Gonna Get It
: ''Kidmation:'' Beatles haircut kid mouths robotic "Robots in disguise!"
: Included a tail-end ad for Transformers [[Action Cards]].
:*'''Autobot cars plus Thrust and Dirge''' [http://www.youtube.com/watch?v=2xLpZI5qV0g] - A rare variant with the first season theme song.

{{anchor|Triple Changers and Perceptor}}
*'''Triple Changers''' and '''Perceptor''' [http://www.youtube.com/watch?v=Crn_8VIxaOk] or [http://www.youtube.com/watch?v=i8LKVfwxoEY]
: ''Animation:'' [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
:''Narration'': The Other Guy; possibly Victor Caroli as well (While supplies last.)
:''Kidmation'': Taller bowl haircut kid with glowing green eyes.
:''Notes:'' Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain prototype figure (showing his [[Character model|animation colors]]) is shown being played with alongside the Blitzwing toy. In one version, a bizarre stinger note labels the Perceptor toy as "While supplies last".
:''Triple changers, the most eeeeevil Decepticons of all!''

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]

*'''Blaster''' [http://www.youtube.com/watch?v=A1kyVOJSoFk]
: ''Animation:'' [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
:''Narration'': [[The Other Guy]].
:''Kidmation'': Glowing green eyes kid.
:''Notes:'' Soundwave and Rumble have their usual cartoon voices, but Blaster has a completely different voice for his single word of dialogue.
: ''Not a working radio!''
:*'''Blaster''' [http://www.youtube.com/watch?v=CkLdJtLeKg0] - A rare variant with the first season theme song. Soundwaves lines also come from a different take.

{{anchor|Omega Supreme}}
*'''Omega Supreme''' [http://www.youtube.com/watch?v=AbcwV818LuA] / [http://www.youtube.com/watch?v=Lq3VhggqfmM] (Stinger version)
: ''Animation:'' In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks. Includes [[The Transformers: The Movie]] stinger at the end.
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Shaggy haired kid.
:''Notes:'' Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The 1985 version of this ad also has a version with the same "While Supplies Last!" stinger as the Triple Changers and Perceptor ad.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"
:*'''Omega Supreme''' [http://www.youtube.com/watch?v=0DBIVY2gV-0] / [http://www.youtube.com/watch?v=kcC7_bf6GmU&t=3m25s] (Stinger version) - Edited and resoundtracked with Optimus Prime narration and the 1986 theme song. Some airings included a [[The Transformers: The Movie]] stinger.
:*'''Omega Supreme''' [http://www.youtube.com/watch?v=ulIKpOJM-2A] - Early version with 1984 theme song. Starscream's line still sounds weird.

[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [http://www.youtube.com/watch?v=_eRDVymB4SU]
: [[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: ''Toy segment:'' In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: ''<s>Kid</s> KARRAS-mation:'' Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: ''Notes:'' This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [http://youtu.be/ss9foBx67yo]
:To distinguish real Transformers from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots (franchise)|GoBots]]''.
: "We are conquerors." "No one is like us." "Only we have the right to be called by the name." "Only we have the right to wear this symbol." "Or THIS symbol." "Only WE are Autobots and Decepticons." "Good versus evil." "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
: ''Animation:'' A mixture of clips from various 1984 and 1985 commercials.
: ''Narration:'' [[Megatron (G1)|Megatron]], Optimus Prime and some other unknown narrator.
: ''Kidmation:'' Reused from Autobot cars plus Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [http://www.youtube.com/watch?v=-jH7PCd32-E]
: ''Animation:'' Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: ''Narration:'' Unknown.
: ''Toy segment:'' The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: ''Notes:'' This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''You've won today, but will you be ready tomorrow?"

[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [http://www.youtube.com/watch?v=SCm5bOiI2R8]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy Segment:'' Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: ''Notes:'' Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: "By Tyco, of course."

[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]

*'''ViewMaster Showbeam Projector with Transformers cartridge''' [http://www.youtube.com/watch?v=t781lHy-CV0]
: A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, and thus returning them to reality.
: "Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=RUYryiY2_jU](Version 1 Cleveland)/ [http://www.youtube.com/watch?v=mvDyMjWeW2Q] (Version 1 Chicago)/ [http://www.youtube.com/watch?v=Ew1r-_SQseY&t=0m25s] (Version 2)

: ''Animation:'' Various cartoon excerpts which are mostly from Season One episodes. There are two versions of the ad, which use a different assortment of clips. A clip of the Sub-Atlantican General firing at the Autobots from [[Atlantis, Arise!]], which is used in the Monday-Friday collage, is the most notable exception in version 1 of the ad. For version 2, a scene of [[Warpath (G1)|Warpath]] being shot by a fake Starscream from [[A Prime Problem]] is the most notable.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television.
: ''The Transformers are like nothing you've ever seen before. Don't miss a single day!''

*'''15 second cartoon promo''' [http://www.youtube.com/watch?v=WGDsr1GqYag]

: ''Animation:'' Various cartoon excerpts from the first two seasons, though mostly Season One.
: ''Narration:'' Victor Caroli and Optimus Prime.
: ''Notes:'' This spot reuses the animation clips from the collage in the previous commercial. However, instead of using them in a collage, a screen flipping transition is used to go from one to the next. The local station end screen was modified to include a small clip of Optimus Prime standing up. To go along with this, a [[Peter Cullen]] as Optimus Prime narration was added in the format of "Weekdays at [insert time here] on [insert station call letters here]." Considering there were likely in the neighborhood of 100 or so syndication affiliate stations, that must have been a long day at the office for Mr. Cullen!
{{-}}

==1986==
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [http://www.youtube.com/watch?v=qvoAxeykxwc] (Japanese Subtitles)
: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features a temp music track featuring cues taken from ''Star Trek III: The Search for Spock''.
:''Narration:'' [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:*'''The Transformers: The Movie theatrical trailer''' [http://www.youtube.com/watch?v=urxTOF5z918]
:: Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and proper [[Vince DiCola]] music to be sent out to cinemas.

*'''The Transformers: The Movie theatrical trailer''' [http://www.youtube.com/watch?v=zaEWLuVJee0]
: ''Animation:'' Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]].
: ''Narration:'' Victor Caroli introduces the characters and expounds on how great the movie is.
: ''Hold on tight. The most incredible rock and roll adventure ever is here!''

*'''The Transformers: The Movie TV spots''' [http://www.youtube.com/watch?v=ZLbhYEzZV7s],[http://www.youtube.com/watch?v=ZQngCtR71SU]

: ''Animation:'' Similar to the trailer with Autobot shuttle launch at the beginning, then switches back and forth between the [[Autobot City (G1)|Autobot City]] battle, [[Unicron]] devouring [[Lithone (planet)|Lithone]] and [[Kup (G1)|Kup]] and [[Hot Rod]] vs. the Decepticons. Again, "The Touch" plays for the first half, then Lion's rendition of the theme song.
: ''Narration:'' Depending on the version, Victor Caroli, The Other Movie Guy, or both.
: ''Notes:'' Several different versions of the TV spot were produced, updating the amount of time to go until the movie's release. The known variations are: "August 8th" (60 & 30 seconds), "Opens Tomorrow" (60 & 30 seconds), "Now playing!"(60 & 30 seconds), "Opens in Three Days" (30 sec #1), and "Opens in Three Days" (30 sec #2). The first 6 versions can be found as part of the extras on [[Sony]]'s 20th Anniversary Edition DVD, while the other two are linked to above.
: ''So exciting you'll have to see it twice to take it all in!''

{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [http://www.youtube.com/watch?v=W5MO0AwlO2g&t=8m57s]

: ''Animation:'' A running battle in the desert with each character charging in as the narrator identifies him.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer.
: '''''No one''' can take on the Decepticons like Rrrrrodimus Prime!''

{{anchor|Ultra Magnus}}
*'''Ultra Magnus''' [http://youtu.be/gjQqkFKkUDw?t=30] / [http://www.youtube.com/watch?v=0W7MA-tZh1s] (w/ Movie plug)

: ''Animation:'' Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: ''Narration:'' Optimus Prime; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Blaster (G1)|Blaster]] and Magnus both have their normal cartoon voices. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]]. Another version of this ad has the ending "From Hasbro" tag replaced with a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Optimus Prime. ''And coming this summer, Transformers: The Movie.'' ''You've never seen anything like it.''

{{anchor|Ultra Magnus and Galvatron}}
*'''Ultra Magnus''' and '''Galvatron''' [http://www.youtube.com/watch?v=K424Dmj0jTc] (full) /[http://www.youtube.com/watch?v=pUNUWzKbdyY] (w/ movie ad)

: ''Animation:'' Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: ''Narration:'' [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice.
: A shortened version includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [http://www.youtube.com/watch?v=5X-10pud7DY]

: ''Animation:'' Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: ''Narration:'' Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon; [[Victor Caroli]] (Each sold separately.)
: ''Notes:'' Wreck-Gar's is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron; his lines are directly copied from the movie.
: ''Kidmation:'' Kid face to generic Magnus face.

{{anchor|Sharkticon}}
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [http://www.youtube.com/watch?v=JWZlBTci95M]

: ''Animation:'' Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (G1)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (sounding like Scrappy-Doo) arrives to help.
: ''Narration:'' Prime and Megatron; Victor Caroli (Sold separately).
:''Kidmation:'' Kid face to Galvatron face.
: ''Autobots never faced an evil force worse than the terror of - the Sharkticons!''

{{anchor|Aerialbots and Stunticons}}
*'''Aerialbots''' and '''Stunticons giftsets''' [http://www.youtube.com/watch?v=O-iiAFzjfq0]

: ''Animation:'' The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: ''Narration:'' Optimus and Megatron.
: ''Kidmation:'' Kid face to generic Magnus face.
: "Only the Stunticons!" ...only the Stunticons ''what?''
:: '''Aerialbots''' and '''Stunticons''' [http://youtu.be/asVTEMw9IUU] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys.

{{anchor|Bruticus and Metroplex}}
*'''Combaticons/Bruticus''' and '''Metroplex''' [http://youtu.be/gjQqkFKkUDw]

: ''Animation:'' The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:''Narration:'' Megatron, Optimus Prime; Victor Caroli (From Hasbro.)
:''Kidmation:'' Kid face to Galvatron face.
: "But the ''Combaticons'' can combine to form ''Bruticus!''"

{{anchor|Defensor and Trypticon}}
*'''Protectobots/Defensor''' and '''Trypticon''' [http://www.youtube.com/watch?v=OHgTi-OTjLI]

: ''Animation:'' The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: ''Narration:'' [[Megatron (G1)|Megatron]] and [[Optimus Prime (G1)|Optimus Prime]]; [[Victor Caroli]] (Batteries not included.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Trypticon is voiced by [[Jack Angel]] for this commercial.
: ''Toy segment:'' Two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor.

{{anchor|Predacons}}
*'''Predacons''' [http://www.youtube.com/watch?v=YPOpI_fGoyo]

: ''Animation:'' The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]].
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots.
: "Few Decepticons can stand up to the Dinobots, but the Predacons can!"

{{anchor|Sky Lynx}}
*'''Sky Lynx''' [http://www.youtube.com/watch?v=LKVS2fyU0jM]

: ''Animation:'' Predaking smashes through a mountain to attack the Dinobots. [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:''Narration:'' Optimus Prime; Victor Caroli (Batteries not included.)
:''Kidmation:'' Kid face to generic Magnus face.
:''Notes:'' Like the Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] and Grimlock both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)

{{anchor|Sandstorm, Broadside, Octane}}
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [http://www.youtube.com/watch?v=nh9oVZV8lPs]

: ''Animation:'' [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over land and water.
: ''Narration:'' [[Victor Caroli]]
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Autobot - triple changers battling - the triple changers of - the Decepticons!''

{{anchor|Battlechargers}}
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
*'''Battlechargers''' [http://youtu.be/angd3rL-X1M]

: ''Animation:'' Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms and fires.
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' The toy portion also features repeated cuts of a kid's head/eyes following the rolling [[Battlecharger]] toys.
: ''Nobody jumps into action - faster than - Battlechargers!''

{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [http://www.youtube.com/watch?v=5UUwi2uSUQE]

: ''Animation:'' Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: ''Notes:'' Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen.
: ''You could win a party with life-sized Transformers!''

*'''[[Underoos]]''' [http://www.retrostatic.com/videos/p803_sectionid/6/p803_fileid/398/p803_js_on/1]

: ''Kidmation:'' Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: ''Notes:'' The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

*'''30 second cartoon promo''' [http://www.retrojunk.com/details_commercial/4290/]
: ''Animation:'' Various Season One and Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' In addition to the customized end tag, a text overlay in that station's style was placed over several scenes early in the spot. Uses the Season 3/Season 4 theme. Two different Megatron quotes are used.
: "We'll be waiting!"

*'''30 second cartoon promo #2''' [http://www.retrojunk.com/details_commercial/2986/]
: ''Animation:'' Various Season Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Uses Season Three/Season Four theme.
:''It's the incredible adventures of the Transformers. Watch as Heroic Autobots bravely battle Evil Decepticons every Monday through Friday. Don't miss a single day!''

==1987==
Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments.

{{anchor|Headmasters}}
[[File:Brainstormpretenderscommercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [http://www.youtube.com/watch?v=__QTNCp5RhI]

: ''Animation:'' The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: ''Narration:'' [[Hot Rod|Rodimus]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
: ''Kidmation:'' A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: ''Head. MasterTransformers—more muchmore than meets the eyes!'' {{sic}}

{{anchor|Decepticon Headmasters}}
*'''Decepticon Headmasters''' [http://www.youtube.com/watch?v=JJ6FtUb-WQo]

: ''Animation:'' At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
: ''Narration:'' [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Magnus toy.
: ''Nothing's better than going into battle with '''these''' Transformers!''

{{anchor|Horrorcons}}
*'''Headmaster Horrorcons''' [http://www.youtube.com/watch?v=Gr4iHCbkRWw]

: ''Animation:'' [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
:''Narration:'' Victor Caroli.
: ''Kidmation:'' Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
: ''The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!''

{{anchor|Targetmasters}}
*'''Targetmasters''' [http://www.youtube.com/watch?v=ugF7cyTOuro]

: ''Animation:'' Live-action set of a rocky planet explodes. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless (G1)|Aimless]].
: ''Narration:'' Galvatron, Ultra Magnus, and Victor Caroli.
: ''Kidmation:'' Kid flips and becomes stop-motion Ultra Magnus toy.
: ''Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!''

{{anchor|Sixshot}}
*'''Sixshot''' [http://www.youtube.com/watch?v=1sZz2xhptRc]

: ''Animation:'' Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot. Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used.
: ''The most challenging Transformer of them all!''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Computron animated.jpg|right|upright=1.1|thumb|Revenge of the nerds!]]
*'''Technobots/Computron''' and '''Scorponok''' [http://www.youtube.com/watch?v=OYeqcXuno4o]

: ''Animation:'' Galvatron runs down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: ''Narration:'' Galvatron, [[Victor Caroli]].
: ''Notes:'' Naturally, [[Zarak (G1)|Zarak]] is visible running around as Scorponok transforms.
: ''And now it's a beast with capture claws and a trainer who becomes...the HEAD of its robot!''

{{anchor|Technobots and Terrorcons}}
*'''Technobots''' and '''Terrorcons''' [http://www.youtube.com/watch?v=1mir0KHITDM]

: ''Animation:'' The two teams battle on Earth, while Rodimus and Magnus narrate.
: ''Narration:'' Ultra Magnus, Rodimus Prime, and Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes [[decoy]] stinger.
: "Those hi-tech heroes are in for one horrific battle!"

{{anchor|Punch and Clones}}
*'''Punch/Counterpunch''' and '''Clones''' [http://www.youtube.com/watch?v=5HI_CIGzCyU&t=5m48s] (no stinger) /[http://www.youtube.com/watch?v=oqOgrljuZAg] (Decoy stinger)

: ''Animation:'' [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Sometimes included a [[decoy]] stinger.

{{anchor|Monsterbots}}
*'''Monsterbots''' [http://www.youtube.com/watch?v=9SdN-zvZpYo]

: ''Animation:'' Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot]]s trash a lab, then burst through a wall and fight some Decepticons.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by Scourge, [[Octane]], and Cyclonus.
: ''And they've even got sparks, BLASTING out of them!''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]

{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [http://www.youtube.com/watch?v=-iZCdPZ-GnY]

: ''Animation:'' [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. "That jet is going to crash into that tank!" "No, it's not. They're going to transform into one robot!"
: ''Narration:'' Galvatron, Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes decoy stinger.
: ''They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.''

{{anchor|Fortress Maximus}}
*'''Fortress Maximus''' "FOR-TRESS MAX-I-MUHUUUS!" [http://www.youtube.com/watch?v=9c6qIgMbRvc]

: ''Animation:'' [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: ''Narration:'' Victor Caroli, Rodimus Prime, Ultra Magnus.
: ''Notes:'' [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrrocons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].

{{anchor|Headmaster comic book}}
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [http://www.youtube.com/watch?v=uiBfxykv5go]

: ''Animation:'' The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Features completely random, made-up heads for the pre-Headmaster robots.

{{anchor|returnofop}}
*'''The Return of Optimus Prime promo''' [http://www.youtube.com/watch?v=GSzcc-KQuCg]
: ''Animation:'' Excerpts of the Optimus Prime death scene and Prime vs. Megatron from The Transformers: The Movie.
: ''Narration:'' Victor Caroli and various local TV announcers.
: ''Notes:'' Features Unicron's Theme as the background music. Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [http://www.youtube.com/watch?v=dgbmYGDbjkw] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over Prime." ''Wrong, Megatron! It's just the beginning!''

*'''Season 4 cartoon promo''' [http://www.youtube.com/watch?v=kja8RSRq21g]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: ''Narration:'' Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: ''Notes:'' Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''Autobots versus Decepticons. Good against evil. Metal against metal!''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 4 cartoon promo #2''' [http://www.youtube.com/watch?v=-Hcvpyzn3QQ]

: ''Animation:'' Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Features the same new music used in the previous commercial.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.''

==1988==
Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.

{{anchor|Pretenders}}
*'''Pretenders''' [http://www.youtube.com/watch?v=M5rcakCV8kk] (Almost complete)/[http://www.bigbot.com/mp3/preten.mp3] (Complete audio track)
: ''Animation:'' [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (nekkid!). [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
: ''Narration:'' Victor Caroli
: ''Notes:'' Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]].

*'''Pretenders''' [http://www.youtube.com/watch?v=X-1daWCZTEY]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: ''Animation:'' Clips re-used from the comic commercial.
:''Narration:'' [[Victor Caroli]].
:''Notes:'' Features only the first wave of large Pretenders ([[Landmine (G1)|Landmine]], [[Cloudburst]], [[Waverider]]; [[Skullgrin]], [[Submarauder (G1)|Submarauder]] and [[Bomb-Burst (G1)|Bomb-Burst]].)
:''After a series of startling defeats at the hands of the Decepticons...''
:*'''Pretenders''' [http://www.youtube.com/watch?v=eUHUtMm9p48]
: ''Animation:'' The Autobot Pretenders splitting, re-used from the comic commercial.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' A bizarre segment of kids proclaiming what they "are" ("I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
::*'''Pretenders''' [http://www.youtube.com/watch?v=-OfIYC1FC3Y] - Edited down version of the immediately preceding commercial.
:*'''Pretenders''' [http://www.youtube.com/watch?v=pL0uRBKRHa8]
: ''Animation:'' The Autobot Pretenders splitting, same as the above commercials.
: ''Narration:'' Victor Caroli
: ''Kidmation:'' Kid's face splits apart to reveal his 'inner' robot face.

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters''' [http://www.youtube.com/watch?v=dEAjoH_EEtY]

: ''Animation:'' Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:''Narration:'' Victor Caroli.
:''Notes:'' Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes tail-end ads spot for the relevant [[People Power!|Marvel Comics issue]].
: ''Their engine’s the key that unlocks their Transformer en-er-geeee!''

[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]

*'''Powermaster toys''' [http://www.youtube.com/watch?v=WLBV9ZfBLfk]

: ''Animation:'' Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: ''Powermaster Transformers! They've got the power to surprise!''

*'''Powermaster Optimus Prime''' [http://www.youtube.com/watch?v=hB27NXZvfTQ]

: ''Animation:'' Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
:''Narration:'' Victor Caroli.
:''Kidmation:'' Kid to Powermaster Optimus Prime.
: ''POW-er-master Optimus Prime! Greatest hero of his time!'' ("It's great to be back!")
:*'''Powermaster Optimus Prime''' [http://www.youtube.com/watch?v=9f-0UF_NBgs] - edited down from the previous commercial.

{{anchor|Doubledealer}}
*'''Powermaster Prime''' and '''Doubledealer''' [http://www.youtube.com/watch?v=o6a4y-TWNAI]

: ''Animation:'' Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (Decepticon)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: ''Narration:'' Victor Caroli.
: "Who’s that new Transformer with Optimus Prime?"

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]

{{anchor|Small Headmasters}}
*'''Small Headmasters''' [http://www.youtube.com/watch?v=Hf-MDd7cdi0]

: ''Animation:'' The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: ''Narration:'' Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: ''Kidmation:'' A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot resembling Brainstorm.
: ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!''

{{anchor|Pretender Beasts and Vehicles}}
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [http://www.youtube.com/watch?v=TdgmccNpuqM]

: ''Animation:'' [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Pretender Kid.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.''

{{anchor|Quickswitch}}
*'''Quickswitch'''. "It's Quickswitch, Sixshot's son! And he's on our side!" [http://www.youtube.com/watch?v=zq2bNbOlCJo]

: ''Animation:'' In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid holding the toy mouths a synthesized "How quick can you all six" [''sic''], while his head flops around disturbingly.
: ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!''

{{anchor|Double Targetmasters}}
*'''Double Targetmasters''' [http://www.youtube.com/watch?v=0iNRblHTX80]

: ''Animation:'' [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid flips over and turns into a gun for a very crude CGI robot.
: ''Targetmaster Transformers—theeeeeey've got the power to surprise!''

{{anchor|Triggerbots and Triggercons}}
[[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]

*'''Triggerbots/Triggercons''' [http://www.youtube.com/watch?v=6xBLVLIKprA]

: ''Animation:'' Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: ''Narration:'' Victor Caroli.
: ''And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out!'' KERRUNCH.

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]]
*'''Seacons''' [http://www.youtube.com/watch?v=7nF4m8wtJwY]

: ''Animation:'' Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun.
: ''Narration:'' [[Stephen Keener]].
: ''Kidmation:'' A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
:*'''Seacons / Sparkabots / Firecons''' [http://www.youtube.com/watch?v=0MOFXjDTJ50&t=1m33s]
: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
:''Animation:'' The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
:*'''Seacons / Triggerbots / Trigggercons''' - Same as previous with the Triggerbots/Triggercons segment in place of the Firecons/Sparkabots.

==1989==
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [http://www.youtube.com/watch?v=6GKXFzYvLGU]

: ''Animation:'' From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Then the Micromasters swarm around Dreadwind's head. In stop motion, a stream of [[Micromaster]] toys topples a gray-painted [[Scorponok (G1)|Scorponok]].
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid scoops up the Micromasters and opens his palm to show them off.
: ''Notes:'' Dreadwind and Darkwing are given voices.
: "Our new commandos, who go where no one else goes!"

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [http://www.youtube.com/watch?v=Q2sGiQPOSxs] or [http://www.retrojunk.com/details_commercial/5542/]

: ''Animation:'' A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Includes stinger for a $1.00 copy of the [[The Transformers: The Movie|movie]] when you buy two Transformers toys.
: "The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!"
:*'''Micromaster battle stations''' [http://www.youtube.com/watch?v=Z9qABpn1U5s] - edited down from the previous commercial.
: "The ''only'' Micros that transform!"
:*'''Micromaster transports''' [http://www.youtube.com/watch?v=bU0ApqagpFk] - edited down from the previous commercial.

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]

{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [http://www.youtube.com/watch?v=HQn7XgrcT9o]

: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|Interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: ''Narration:'' Victor Caroli.
: ''Notes:'' Bumblebee has his [[Dan Gilvezan|normal voice]]. An unidentified voice presumably belongs to Skystalker.
: ''You can connect them to form whole cities!''
:*'''Micromaster micro bases''' [http://www.youtube.com/watch?v=v36l6C1nhwA] - edited down from the previous commercial.

{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [http://www.youtube.com/watch?v=ecehJWexUaE] or [http://www.retrojunk.com/details_commercial/5541/]

: ''Animation:'' As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' [[Grimlock (G1)|Grimlock]] is voiced by [[Gregg Berger]]. Includes stinger for a $1.00 copy of the movie when you buy two Transformers toys.
: "Bumblebee, Jazz, you're back!" "And me Grimlock!" "And the '''eeeevil''' Starscream is here too!"
:*'''Classic Pretenders''' [http://www.youtube.com/watch?v=pSi6ZVZe0no] - edited down from the previous commercial.

{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [http://www.youtube.com/watch?v=m7OyjslCxT8]

: ''Animation:'' [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: ''Narration:'' Victor Caroli.
: "Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!"
:*'''Mega Pretenders''' [http://www.youtube.com/watch?v=mFfrX0fd0DA] - edited down from the previous commercial.
:: "Inside one, there's the other; then they both transform and combine to form another!"
:*'''Ultra Pretenders''' [http://www.youtube.com/watch?v=vAnApP6Grjw] - edited down from the previous commercial.

{{anchor|Pretender Monsters}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''[[Pretender Monster]]s''' [http://www.youtube.com/watch?v=AHnOzFuYdcQ]

: ''Animation:'' [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera. "BEYOND! (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!"
: ''Narration:'' Victor Caroli.
: '''''Now''', the Decepticons have '''Monster Pretenders'''. Monster Pretenders with '''rubbery skin!'''''

==1990==
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|"Estroy them!" Actual dialogue. We're not making this up.]]
The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.

{{anchor|Action Masters}}
*'''Action Masters''' [http://www.youtube.com/watch?v=KeNf3jQ1zdw]

: ''Animation:'' Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' Jazz is voiced by a sound-alike, [[Scatman Crothers]] having passed away. Rad is given a voice by [[Michael Bell]].
: "Who will give up the power to transform to become stronger faster more alive?" [''sic'']

{{anchor|Action Master vehicles}}
*'''Action Master vehicles — Starscream, Prowl''', and '''Overrun''' [http://www.youtube.com/watch?v=VOvx9ByUUqo]

: ''Animation:'' A short battle sequence (on Cybertron?) with the three featured characters.
: ''Narration:'' Victor Caroli.
: ''And '''look!''' The Action Master vehicles transform into powerful '''battle stations!'''''

{{anchor|Gutcruncher}}
*'''Action Master vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [http://www.youtube.com/watch?v=0_zEQL5qoSs]

: ''Animation:'' [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Stratojet]]; Wheeljack and Sprocket drive out of a tunnel.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Gutcruncher speaks!
: "Estroy them!" [again, ''sic'']
:*'''Action Master vehicles''' [http://www.youtube.com/watch?v=SwjlbcD724k] - Edited down from the previous commercial.

[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]

{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol''' and '''Construction Patrol''' [http://www.youtube.com/watch?v=bgBDJhj67Uw]

: ''Animation:'' Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
: ''Narration:'' Victor Caroli.
:*'''Hot Rod Patrol / Construction Patrol''' [http://www.youtube.com/watch?v=PAGdONYuMxQ] - Abbreviated (and accelerated) version of the previous commercial. [[Neil Ross]] jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
*'''Micromaster Combiners/Combiner Transports''' [http://www.youtube.com/watch?v=EcH7ONvY4-g]

: ''Animation:'' Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base.
:''Notes:'' A rather wussy Frank Welker soundalike voices [[Megatron (G1)|Megatron]]; Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane.
: ''Narration:'' Victor Caroli.
:*'''Micromaster Combiners''' [http://www.youtube.com/watch?v=OQ7lGbBV_NE+] - Edited down from the previous commercial.

==1999==
*'''Kid Rhino Video Trailer'''

: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a zoo by buying Kid Rhino's home video releases.
: ''Notes:'' The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod|Rodimus Prime]] and the other Autobots through Unicron's right eye.

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [http://www.youtube.com/watch?v=0dU2TiL7Vgs]
: Scenes from ''The Transformers: The Movie'' play as text narration overlays promote the features of the DVD.
: ''Notes:'' This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.

==2008==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''Transformers G1 Awakening trailer 1''' [http://www.youtube.com/watch?v=oRbWH14tT0M]
: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.

==2009==
*'''Transformers G1 Awakening trailer 2''' [http://www.youtube.com/watch?v=yLkqZmEf7CY]
: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage.
: ''Notes:'' The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.

==2011==
*'''Cobra-palooza Megatron-A-Thon''' [http://www.youtube.com/watch?v=T7oU1C9Vtqs]
: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon.

==2014==
*'''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

==External links==
*[http://www.youtube.com/watch?v=kcC7_bf6GmU Generation 1 toy commercial compilation, 1984-1986]
*[http://www.youtube.com/watch?v=eaVLkocrooE Generation 1 toy commercial compilation, 1986-1987]
*[http://www.youtube.com/watch?v=lXmuar95T8U Generation 1 toy commercial compilation, 1987-1988]
*[http://www.youtube.com/watch?v=FmJ86RwoKcY Generation 1 toy commercial compilation, 1988-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial/Generation 1

2018-01-10T20:20:11Z

Hammerstar: ads are fun batteries not included

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[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
Robots In Disguise! The Transformers Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as [[The Other Guy]]) provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "...only from Hasbro!".

[[File:Jetfireg1commercial.jpg|right|upright=1.4|thumb|Transforms from robot to lawsuit right before your eyes!]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

==1984==
{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [http://www.youtube.com/watch?v=b9-7RjhFzpM]

:''Animation:'' Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:''Toy segment:'' None.
:''Narration:'' Victor Caroli.
:''Notes:'' Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier.

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Transformers''' [http://www.youtube.com/watch?v=87RI02GVyNY&t=24s]

:''Animation:'' In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:''Toy segment:'' Some very early 80s streaking effects as the toys are shown instantly changing from vehicle to robot.
:''Narration:'' Almost none, apart from "The Transformers, from Hasbro", by [[The Other Guy]].
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"
:''Notes:'' The show's season 1 theme song plays over most of the commercial. A total of six Seekers are seen in a single shot. The Seekers continue to use the pre-cartoon animation models with the dark faces.
:"We're under attack!" "[[To sell toys|Get more Autobots!]]"

{{anchor|Optimus Prime and Megatron}}
*'''Optimus Prime''' and '''Megatron''' [http://dvd.ign.com/dor/objects/14342171/transformers-the-complete-first-season-25th-anniversary-edition/videos/trans_com_062309.html]
:''Animation:'' Partially recycled from the ''Transformers #1'' commercial and the cartoon opening, including animation model Megatron leading his troops, immediately followed by pre-animation model Megatron landing. Whoops! New footage (possibly borrowed from Soundwave's commercial below) shows Prowl, Jazz and Sideswipe on what appears to be Cybertron.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
: "Attack the Autobot commander!" "Call in the Decepticon leader!" Yep, Neither Optimus Prime's nor Megatron's name is ever actually mentioned in the commercial.
:*'''Optimus Prime''' [http://www.youtube.com/watch?v=8kbokeZsoTY] - Nearly the same as above, except the footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun.
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb|]]
:*'''Optimus Prime''' [http://www.youtube.com/watch?v=HSPgnamkOSY&t=6s] - A resoundtracked version of the previous Megatron-less ad, this time using the Season 2 theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

{{anchor|Soundwave}}
*'''Soundwave''' [http://www.youtube.com/watch?v=qDDdwRt2Z8s]

:''Animation:'' Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:''Narration:'' The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"

{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [http://www.youtube.com/watch?v=QTSuBDZ5T58]

: Advertising a Coleco-made Big Wheel.
: ''Animation:'' Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
: ''Narration:'' Some badass child.
:"Missed! But ''I'' won't!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s]
: ''Animation:'' Various excerpts from season one of the cartoon.
: ''Narration:'' [[Victor Caroli]] on Xanax.
: ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
{{-}}

==1985==
*'''[[Family Home Entertainment|F.H.E.]] [[The Transformers (cartoon)|''The Transformers'']] Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/]

: ''Animation:'' Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: ''Narration:'' The Other Guy
: ''Notes:'' Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Dinobots}}
*'''Dinobots''' [http://www.youtube.com/watch?v=3C7ebWaFaVI]

:''Animation:'' Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
:''Narration:'' [[The Other Guy]].
:''Kidmation:'' Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:''Notes:'' Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" Grimlock is advertised as having a chromed sword and Slag has chromed horns.
:*'''Dinobots''' [http://www.youtube.com/watch?v=VaNG6nXmQmU] - A re-soundtracked version of the previous commercial. Narrated by The Other Guy; soundtracked with the Season 2 theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes'' (and, bizarrely enough, his polo shirt has been recolored from green to blue.)
:*'''Dinobots''' [https://www.youtube.com/watch?v=angd3rL-X1M&t=30s] - Another re-soundtracked version of the Dinobots commercial. Narrated by Peter Cullen and Victor Carolli; soundtracked with the alternate Season 3 theme song (still with "Dinobots" replacing "Autobots".) Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Grimlock''' [https://www.youtube.com/watch?v=MvjDAqhSk8s]

: ''Animation:'' Same as Dinobots.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' None.
: ''Notes:'' Very similar to the two [[Dinobot (G1)|Dinobots]] commercials, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are two characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop is employed.

:Due to these oddities, it was previously thought this might be a test version. However, [http://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. Given the similarities and differences, it is quite likely that this commercial was reworked to create the Dinobots commercials or vice versa.

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [http://www.youtube.com/watch?v=df5GGZ3we68]

:''Animation:'' [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow [[Mini-spy|Mini-Spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and "rub up" its symbol. "It's a Decepticon! HOW FUCKING STUPID OF ME! After him!"
:''Narration:'' [[I Wish I Was Victor Caroli]]
:''Kidmation:'' Kid points urgently at the camera: "It's a Bad Actor!"
:''Notes:'' [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.

{{anchor|Jetfire and Shockwave}}
*'''Jetfire''' and '''Shockwave''' [http://www.youtube.com/watch?v=8OEEncGeu8s]

:''Animation:'' [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: ''Narration:'' An incredibly mellow Victor Caroli.
: ''Kidmation:'' A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: ''Notes:'' Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor.

{{anchor|Insecticons}}
*'''Insecticons''' plus '''Swoop''' [http://www.youtube.com/watch?v=iZWNnzzjm3E] 1984 Version [http://youtu.be/Fi_xnRCGY8A]
: ''Animation:'' A horde of [[Insecticon (G1)|Insecticons]] attacks a farm.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Glowing green eyes kid.
: "Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"
:*'''Insecticons''' - Resoundtracked from the previous commercial, with the 1986 version of the background music.

{{anchor|Constructicons}}
*'''Constructicons/Devastator''' [http://www.youtube.com/watch?v=s-arvwj7VN8]
:''Animation:'' The [[Constructicon (G1)|Constructicons]], working on a building site in the desert, suddenly transform and combine. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Blond-haired kid mouths robotic "Robots in disguise!"
: "It's Devastator — six ''Constructicons'' in one!"
:*'''Constructicons/Devastator Giftset''' [http://www.youtube.com/watch?v=yxVdqHn-tOo] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.
:*'''Constructicons/Devastator''' [http://www.youtube.com/watch?v=F3hzPZ0fdmY] - Resoundtracked and slightly re-edited for a 1986 re-use. Narration by The Other Guy and Megatron; Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Jumpstarters''' [http://www.youtube.com/watch?v=1arJdZShoxY]
: ''Animation:'' None.
: ''Toy segment:'' Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
: ''Narration:'' [[The Other Guy]]
: ''Kidmation:'' Buck tooth kid mouths "Robots in Disguise"
: ''In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters Jump starters Jumpstarter
Jumpstarters!!!''

{{anchor|Thrust and Dirge}}
*'''Autobot cars plus Thrust and Dirge''' [http://www.youtube.com/watch?v=0sxMlvn3Dsw]
:''Animation:'' As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: ''Narration:'' You're Gonna Get It
: ''Kidmation:'' Beatles haircut kid mouths robotic "Robots in disguise!"
: Included a tail-end ad for Transformers [[Action Cards]].
:*'''Autobot cars plus Thrust and Dirge''' [http://www.youtube.com/watch?v=2xLpZI5qV0g] - A rare variant with the first season theme song.

{{anchor|Triple Changers and Perceptor}}
*'''Triple Changers''' and '''Perceptor''' [http://www.youtube.com/watch?v=Crn_8VIxaOk] or [http://www.youtube.com/watch?v=i8LKVfwxoEY]
: ''Animation:'' [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
:''Narration'': The Other Guy; possibly Victor Caroli as well (While supplies last.)
:''Kidmation'': Taller bowl haircut kid with glowing green eyes.
:''Notes:'' Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain prototype figure (showing his [[Character model|animation colors]]) is shown being played with alongside the Blitzwing toy. In one version, a bizarre stinger note labels the Perceptor toy as "While supplies last".
:''Triple changers, the most eeeeevil Decepticons of all!''

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]

*'''Blaster''' [http://www.youtube.com/watch?v=A1kyVOJSoFk]
: ''Animation:'' [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
:''Narration'': [[The Other Guy]].
:''Kidmation'': Glowing green eyes kid.
:''Notes:'' Soundwave and Rumble have their usual cartoon voices, but Blaster has a completely different voice for his single word of dialogue.
: ''Not a working radio!''
:*'''Blaster''' [http://www.youtube.com/watch?v=CkLdJtLeKg0] - A rare variant with the first season theme song. Soundwaves lines also come from a different take.

{{anchor|Omega Supreme}}
*'''Omega Supreme''' [http://www.youtube.com/watch?v=AbcwV818LuA] / [http://www.youtube.com/watch?v=Lq3VhggqfmM] (Stinger version)
: ''Animation:'' In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks. Includes [[The Transformers: The Movie]] stinger at the end.
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Shaggy haired kid.
:''Notes:'' Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The 1985 version of this ad also has a version with the same "While Supplies Last!" stinger as the Triple Changers and Perceptor ad.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"
:*'''Omega Supreme''' [http://www.youtube.com/watch?v=0DBIVY2gV-0] / [http://www.youtube.com/watch?v=kcC7_bf6GmU&t=3m25s] (Stinger version) - Edited and resoundtracked with Optimus Prime narration and the 1986 theme song. Some airings included a [[The Transformers: The Movie]] stinger.
:*'''Omega Supreme''' [http://www.youtube.com/watch?v=ulIKpOJM-2A] - Early version with 1984 theme song. Starscream's line still sounds weird.

[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [http://www.youtube.com/watch?v=_eRDVymB4SU]
: [[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: ''Toy segment:'' In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: ''<s>Kid</s> KARRAS-mation:'' Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: ''Notes:'' This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [http://youtu.be/ss9foBx67yo]
:To distinguish real Transformers from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots (franchise)|GoBots]]''.
: "We are conquerors." "No one is like us." "Only we have the right to be called by the name." "Only we have the right to wear this symbol." "Or THIS symbol." "Only WE are Autobots and Decepticons." "Good versus evil." "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
: ''Animation:'' A mixture of clips from various 1984 and 1985 commercials.
: ''Narration:'' [[Megatron (G1)|Megatron]], Optimus Prime and some other unknown narrator.
: ''Kidmation:'' Reused from Autobot cars plus Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [http://www.youtube.com/watch?v=-jH7PCd32-E]
: ''Animation:'' Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: ''Narration:'' Unknown.
: ''Toy segment:'' The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: ''Notes:'' This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''You've won today, but will you be ready tomorrow?"

[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [http://www.youtube.com/watch?v=SCm5bOiI2R8]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy Segment:'' Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: ''Notes:'' Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: "By Tyco, of course."

[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]

*'''ViewMaster Showbeam Projector with Transformers cartridge''' [http://www.youtube.com/watch?v=t781lHy-CV0]
: A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, and thus returning them to reality.
: "Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=RUYryiY2_jU](Version 1 Cleveland)/ [http://www.youtube.com/watch?v=mvDyMjWeW2Q] (Version 1 Chicago)/ [http://www.youtube.com/watch?v=Ew1r-_SQseY&t=0m25s] (Version 2)

: ''Animation:'' Various cartoon excerpts which are mostly from Season One episodes. There are two versions of the ad, which use a different assortment of clips. A clip of the Sub-Atlantican General firing at the Autobots from [[Atlantis, Arise!]], which is used in the Monday-Friday collage, is the most notable exception in version 1 of the ad. For version 2, a scene of [[Warpath (G1)|Warpath]] being shot by a fake Starscream from [[A Prime Problem]] is the most notable.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television.
: ''The Transformers are like nothing you've ever seen before. Don't miss a single day!''

*'''15 second cartoon promo''' [http://www.youtube.com/watch?v=WGDsr1GqYag]

: ''Animation:'' Various cartoon excerpts from the first two seasons, though mostly Season One.
: ''Narration:'' Victor Caroli and Optimus Prime.
: ''Notes:'' This spot reuses the animation clips from the collage in the previous commercial. However, instead of using them in a collage, a screen flipping transition is used to go from one to the next. The local station end screen was modified to include a small clip of Optimus Prime standing up. To go along with this, a [[Peter Cullen]] as Optimus Prime narration was added in the format of "Weekdays at [insert time here] on [insert station call letters here]." Considering there were likely in the neighborhood of 100 or so syndication affiliate stations, that must have been a long day at the office for Mr. Cullen!
{{-}}

==1986==
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [http://www.youtube.com/watch?v=qvoAxeykxwc] (Japanese Subtitles)
: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features a temp music track featuring cues taken from ''Star Trek III: The Search for Spock''.
:''Narration:'' [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:*'''The Transformers: The Movie theatrical trailer''' [http://www.youtube.com/watch?v=urxTOF5z918]
:: Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and proper [[Vince DiCola]] music to be sent out to cinemas.

*'''The Transformers: The Movie theatrical trailer''' [http://www.youtube.com/watch?v=zaEWLuVJee0]
: ''Animation:'' Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]].
: ''Narration:'' Victor Caroli introduces the characters and expounds on how great the movie is.
: ''Hold on tight. The most incredible rock and roll adventure ever is here!''

*'''The Transformers: The Movie TV spots''' [http://www.youtube.com/watch?v=ZLbhYEzZV7s],[http://www.youtube.com/watch?v=ZQngCtR71SU]

: ''Animation:'' Similar to the trailer with Autobot shuttle launch at the beginning, then switches back and forth between the [[Autobot City (G1)|Autobot City]] battle, [[Unicron]] devouring [[Lithone (planet)|Lithone]] and [[Kup (G1)|Kup]] and [[Hot Rod]] vs. the Decepticons. Again, "The Touch" plays for the first half, then Lion's rendition of the theme song.
: ''Narration:'' Depending on the version, Victor Caroli, The Other Movie Guy, or both.
: ''Notes:'' Several different versions of the TV spot were produced, updating the amount of time to go until the movie's release. The known variations are: "August 8th" (60 & 30 seconds), "Opens Tomorrow" (60 & 30 seconds), "Now playing!"(60 & 30 seconds), "Opens in Three Days" (30 sec #1), and "Opens in Three Days" (30 sec #2). The first 6 versions can be found as part of the extras on [[Sony]]'s 20th Anniversary Edition DVD, while the other two are linked to above.
: ''So exciting you'll have to see it twice to take it all in!''

{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [http://www.youtube.com/watch?v=W5MO0AwlO2g&t=8m57s]

: ''Animation:'' A running battle in the desert with each character charging in as the narrator identifies him.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer.
: '''''No one''' can take on the Decepticons like Rrrrrodimus Prime!''

{{anchor|Ultra Magnus}}
*'''Ultra Magnus''' [http://youtu.be/gjQqkFKkUDw?t=30] / [http://www.youtube.com/watch?v=0W7MA-tZh1s] (w/ Movie plug)

: ''Animation:'' Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: ''Narration:'' Optimus Prime; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Blaster (G1)|Blaster]] and Magnus both have their normal cartoon voices. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]]. Another version of this ad has the ending "From Hasbro" tag replaced with a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Optimus Prime. ''And coming this summer, Transformers: The Movie.'' ''You've never seen anything like it.''

{{anchor|Ultra Magnus and Galvatron}}
*'''Ultra Magnus''' and '''Galvatron''' [http://www.youtube.com/watch?v=K424Dmj0jTc] (full) /[http://www.youtube.com/watch?v=pUNUWzKbdyY] (w/ movie ad)

: ''Animation:'' Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: ''Narration:'' [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice.
: A shortened version includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [http://www.youtube.com/watch?v=5X-10pud7DY]

: ''Animation:'' Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: ''Narration:'' Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon; [[Victor Caroli]] (Each sold separately.)
: ''Notes:'' Wreck-Gar's is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron; his lines are directly copied from the movie.
: ''Kidmation:'' Kid face to generic Magnus face.

{{anchor|Sharkticon}}
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [http://www.youtube.com/watch?v=JWZlBTci95M]

: ''Animation:'' Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (G1)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (sounding like Scrappy-Doo) arrives to help.
: ''Narration:'' Prime and Megatron; Victor Caroli (Sold separately).
:''Kidmation:'' Kid face to Galvatron face.
: ''Autobots never faced an evil force worse than the terror of - the Sharkticons!''

{{anchor|Aerialbots and Stunticons}}
*'''Aerialbots''' and '''Stunticons giftsets''' [http://www.youtube.com/watch?v=O-iiAFzjfq0]

: ''Animation:'' The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: ''Narration:'' Optimus and Megatron.
: ''Kidmation:'' Kid face to generic Magnus face.
: "Only the Stunticons!" ...only the Stunticons ''what?''
:: '''Aerialbots''' and '''Stunticons''' [http://youtu.be/asVTEMw9IUU] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys.

{{anchor|Bruticus and Metroplex}}
*'''Combaticons/Bruticus''' and '''Metroplex''' [http://youtu.be/gjQqkFKkUDw]

: ''Animation:'' The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:''Narration:'' Megatron, Optimus Prime; Victor Caroli (From Hasbro.)
:''Kidmation:'' Kid face to Galvatron face.
: "But the ''Combaticons'' can combine to form ''Bruticus!''"

{{anchor|Defensor and Trypticon}}
*'''Protectobots/Defensor''' and '''Trypticon''' [http://www.youtube.com/watch?v=OHgTi-OTjLI]

: ''Animation:'' The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: ''Narration:'' [[Megatron (G1)|Megatron]] and [[Optimus Prime (G1)|Optimus Prime]]; [[Victor Caroli]] (Batteries not included.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Trypticon is voiced by [[Jack Angel]] for this commercial.
: ''Toy segment:'' Two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor.

{{anchor|Predacons}}
*'''Predacons''' [http://www.youtube.com/watch?v=YPOpI_fGoyo]

: ''Animation:'' The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]].
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots.
: "Few Decepticons can stand up to the Dinobots, but the Predacons can!"

{{anchor|Sky Lynx}}
*'''Sky Lynx''' [http://www.youtube.com/watch?v=LKVS2fyU0jM]

: ''Animation:'' Predaking smashes through a mountain to attack the Dinobots. [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:''Narration:'' Optimus Prime; Victor Caroli (Batteries not included.)
:''Kidmation:'' Kid face to generic Magnus face.
:''Notes:'' Like the Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] and Grimlock both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)

{{anchor|Sandstorm, Broadside, Octane}}
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [http://www.youtube.com/watch?v=nh9oVZV8lPs]

: ''Animation:'' [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over land and water.
: ''Narration:'' [[Victor Caroli]]
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Autobot - triple changers battling - the triple changers of - the Decepticons!''

{{anchor|Battlechargers}}
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
*'''Battlechargers''' [http://youtu.be/angd3rL-X1M]

: ''Animation:'' Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms and fires.
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' The toy portion also features repeated cuts of a kid's head/eyes following the rolling [[Battlecharger]] toys.
: ''Nobody jumps into action - faster than - Battlechargers!''

{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [http://www.youtube.com/watch?v=5UUwi2uSUQE]

: ''Animation:'' Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: ''Notes:'' Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen.
: ''You could win a party with life-sized Transformers!''

*'''[[Underoos]]''' [http://www.retrostatic.com/videos/p803_sectionid/6/p803_fileid/398/p803_js_on/1]

: ''Kidmation:'' Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: ''Notes:'' The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

*'''30 second cartoon promo''' [http://www.retrojunk.com/details_commercial/4290/]
: ''Animation:'' Various Season One and Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' In addition to the customized end tag, a text overlay in that station's style was placed over several scenes early in the spot. Uses the Season 3/Season 4 theme. Two different Megatron quotes are used.
: "We'll be waiting!"

*'''30 second cartoon promo #2''' [http://www.retrojunk.com/details_commercial/2986/]
: ''Animation:'' Various Season Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Uses Season Three/Season Four theme.
:''It's the incredible adventures of the Transformers. Watch as Heroic Autobots bravely battle Evil Decepticons every Monday through Friday. Don't miss a single day!''

==1987==
Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments.

{{anchor|Headmasters}}
[[File:Brainstormpretenderscommercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [http://www.youtube.com/watch?v=__QTNCp5RhI]

: ''Animation:'' The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: ''Narration:'' [[Hot Rod|Rodimus]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
: ''Kidmation:'' A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: ''Head. MasterTransformers—more muchmore than meets the eyes!'' {{sic}}

{{anchor|Decepticon Headmasters}}
*'''Decepticon Headmasters''' [http://www.youtube.com/watch?v=JJ6FtUb-WQo]

: ''Animation:'' At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
: ''Narration:'' [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Magnus toy.
: ''Nothing's better than going into battle with '''these''' Transformers!''

{{anchor|Horrorcons}}
*'''Headmaster Horrorcons''' [http://www.youtube.com/watch?v=Gr4iHCbkRWw]

: ''Animation:'' [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
:''Narration:'' Victor Caroli.
: ''Kidmation:'' Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
: ''The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!''

{{anchor|Targetmasters}}
*'''Targetmasters''' [http://www.youtube.com/watch?v=ugF7cyTOuro]

: ''Animation:'' Live-action set of a rocky planet explodes. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless (G1)|Aimless]].
: ''Narration:'' Galvatron, Ultra Magnus, and Victor Caroli.
: ''Kidmation:'' Kid flips and becomes stop-motion Ultra Magnus toy.
: ''Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!''

{{anchor|Sixshot}}
*'''Sixshot''' [http://www.youtube.com/watch?v=1sZz2xhptRc]

: ''Animation:'' Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot. Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used.
: ''The most challenging Transformer of them all!''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Computron animated.jpg|right|upright=1.1|thumb|Revenge of the nerds!]]
*'''Technobots/Computron''' and '''Scorponok''' [http://www.youtube.com/watch?v=OYeqcXuno4o]

: ''Animation:'' Galvatron runs down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: ''Narration:'' Galvatron, [[Victor Caroli]].
: ''Notes:'' Naturally, [[Zarak (G1)|Zarak]] is visible running around as Scorponok transforms.
: ''And now it's a beast with capture claws and a trainer who becomes...the HEAD of its robot!''

{{anchor|Technobots and Terrorcons}}
*'''Technobots''' and '''Terrorcons''' [http://www.youtube.com/watch?v=1mir0KHITDM]

: ''Animation:'' The two teams battle on Earth, while Rodimus and Magnus narrate.
: ''Narration:'' Ultra Magnus, Rodimus Prime, and Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes [[decoy]] stinger.
: "Those hi-tech heroes are in for one horrific battle!"

{{anchor|Punch and Clones}}
*'''Punch/Counterpunch''' and '''Clones''' [http://www.youtube.com/watch?v=5HI_CIGzCyU&t=5m48s] (no stinger) /[http://www.youtube.com/watch?v=oqOgrljuZAg] (Decoy stinger)

: ''Animation:'' [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Sometimes included a [[decoy]] stinger.

{{anchor|Monsterbots}}
*'''Monsterbots''' [http://www.youtube.com/watch?v=9SdN-zvZpYo]

: ''Animation:'' Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot]]s trash a lab, then burst through a wall and fight some Decepticons.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by Scourge, [[Octane]], and Cyclonus.
: ''And they've even got sparks, BLASTING out of them!''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]

{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [http://www.youtube.com/watch?v=-iZCdPZ-GnY]

: ''Animation:'' [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. "That jet is going to crash into that tank!" "No, it's not. They're going to transform into one robot!"
: ''Narration:'' Galvatron, Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes decoy stinger.
: ''They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.''

{{anchor|Fortress Maximus}}
*'''Fortress Maximus''' "FOR-TRESS MAX-I-MUHUUUS!" [http://www.youtube.com/watch?v=9c6qIgMbRvc]

: ''Animation:'' [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: ''Narration:'' Victor Caroli, Rodimus Prime, Ultra Magnus.
: ''Notes:'' [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrrocons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].

{{anchor|Headmaster comic book}}
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [http://www.youtube.com/watch?v=uiBfxykv5go]

: ''Animation:'' The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Features completely random, made-up heads for the pre-Headmaster robots.

{{anchor|returnofop}}
*'''The Return of Optimus Prime promo''' [http://www.youtube.com/watch?v=GSzcc-KQuCg]
: ''Animation:'' Excerpts of the Optimus Prime death scene and Prime vs. Megatron from The Transformers: The Movie.
: ''Narration:'' Victor Caroli and various local TV announcers.
: ''Notes:'' Features Unicron's Theme as the background music. Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [http://www.youtube.com/watch?v=dgbmYGDbjkw] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over Prime." ''Wrong, Megatron! It's just the beginning!''

*'''Season 4 cartoon promo''' [http://www.youtube.com/watch?v=kja8RSRq21g]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: ''Narration:'' Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: ''Notes:'' Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''Autobots versus Decepticons. Good against evil. Metal against metal!''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 4 cartoon promo #2''' [http://www.youtube.com/watch?v=-Hcvpyzn3QQ]

: ''Animation:'' Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Features the same new music used in the previous commercial.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.''

==1988==
Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.

{{anchor|Pretenders}}
*'''Pretenders''' [http://www.youtube.com/watch?v=M5rcakCV8kk] (Almost complete)/[http://www.bigbot.com/mp3/preten.mp3] (Complete audio track)
: ''Animation:'' [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (nekkid!). [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
: ''Narration:'' Victor Caroli
: ''Notes:'' Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]].

*'''Pretenders''' [http://www.youtube.com/watch?v=X-1daWCZTEY]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: ''Animation:'' Clips re-used from the comic commercial.
:''Narration:'' [[Victor Caroli]].
:''Notes:'' Features only the first wave of large Pretenders ([[Landmine (G1)|Landmine]], [[Cloudburst]], [[Waverider]]; [[Skullgrin]], [[Submarauder (G1)|Submarauder]] and [[Bomb-Burst (G1)|Bomb-Burst]].)
:''After a series of startling defeats at the hands of the Decepticons...''
:*'''Pretenders''' [http://www.youtube.com/watch?v=eUHUtMm9p48]
: ''Animation:'' The Autobot Pretenders splitting, re-used from the comic commercial.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' A bizarre segment of kids proclaiming what they "are" ("I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
::*'''Pretenders''' [http://www.youtube.com/watch?v=-OfIYC1FC3Y] - Edited down version of the immediately preceding commercial.
:*'''Pretenders''' [http://www.youtube.com/watch?v=pL0uRBKRHa8]
: ''Animation:'' The Autobot Pretenders splitting, same as the above commercials.
: ''Narration:'' Victor Caroli
: ''Kidmation:'' Kid's face splits apart to reveal his 'inner' robot face.

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters''' [http://www.youtube.com/watch?v=dEAjoH_EEtY]

: ''Animation:'' Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:''Narration:'' Victor Caroli.
:''Notes:'' Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes tail-end ads spot for the relevant [[People Power!|Marvel Comics issue]].
: ''Their engine’s the key that unlocks their Transformer en-er-geeee!''

[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]

*'''Powermaster toys''' [http://www.youtube.com/watch?v=WLBV9ZfBLfk]

: ''Animation:'' Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: ''Powermaster Transformers! They've got the power to surprise!''

*'''Powermaster Optimus Prime''' [http://www.youtube.com/watch?v=hB27NXZvfTQ]

: ''Animation:'' Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
:''Narration:'' Victor Caroli.
:''Kidmation:'' Kid to Powermaster Optimus Prime.
: ''POW-er-master Optimus Prime! Greatest hero of his time!'' ("It's great to be back!")
:*'''Powermaster Optimus Prime''' [http://www.youtube.com/watch?v=9f-0UF_NBgs] - edited down from the previous commercial.

{{anchor|Doubledealer}}
*'''Powermaster Prime''' and '''Doubledealer''' [http://www.youtube.com/watch?v=o6a4y-TWNAI]

: ''Animation:'' Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (Decepticon)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: ''Narration:'' Victor Caroli.
: "Who’s that new Transformer with Optimus Prime?"

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]

{{anchor|Small Headmasters}}
*'''Small Headmasters''' [http://www.youtube.com/watch?v=Hf-MDd7cdi0]

: ''Animation:'' The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: ''Narration:'' Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: ''Kidmation:'' A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot resembling Brainstorm.
: ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!''

{{anchor|Pretender Beasts and Vehicles}}
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [http://www.youtube.com/watch?v=TdgmccNpuqM]

: ''Animation:'' [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Pretender Kid.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.''

{{anchor|Quickswitch}}
*'''Quickswitch'''. "It's Quickswitch, Sixshot's son! And he's on our side!" [http://www.youtube.com/watch?v=zq2bNbOlCJo]

: ''Animation:'' In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid holding the toy mouths a synthesized "How quick can you all six" [''sic''], while his head flops around disturbingly.
: ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!''

{{anchor|Double Targetmasters}}
*'''Double Targetmasters''' [http://www.youtube.com/watch?v=0iNRblHTX80]

: ''Animation:'' [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid flips over and turns into a gun for a very crude CGI robot.
: ''Targetmaster Transformers—theeeeeey've got the power to surprise!''

{{anchor|Triggerbots and Triggercons}}
[[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]

*'''Triggerbots/Triggercons''' [http://www.youtube.com/watch?v=6xBLVLIKprA]

: ''Animation:'' Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: ''Narration:'' Victor Caroli.
: ''And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out!'' KERRUNCH.

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]]
*'''Seacons''' [http://www.youtube.com/watch?v=7nF4m8wtJwY]

: ''Animation:'' Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun.
: ''Narration:'' [[Stephen Keener]].
: ''Kidmation:'' A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
:*'''Seacons / Sparkabots / Firecons''' [http://www.youtube.com/watch?v=0MOFXjDTJ50&t=1m33s]
: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
:''Animation:'' The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
:*'''Seacons / Triggerbots / Trigggercons''' - Same as previous with the Triggerbots/Triggercons segment in place of the Firecons/Sparkabots.

==1989==
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [http://www.youtube.com/watch?v=6GKXFzYvLGU]

: ''Animation:'' From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Then the Micromasters swarm around Dreadwind's head. In stop motion, a stream of [[Micromaster]] toys topples a gray-painted [[Scorponok (G1)|Scorponok]].
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid scoops up the Micromasters and opens his palm to show them off.
: ''Notes:'' Dreadwind and Darkwing are given voices.
: "Our new commandos, who go where no one else goes!"

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [http://www.youtube.com/watch?v=Q2sGiQPOSxs] or [http://www.retrojunk.com/details_commercial/5542/]

: ''Animation:'' A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Includes stinger for a $1.00 copy of the [[The Transformers: The Movie|movie]] when you buy two Transformers toys.
: "The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!"
:*'''Micromaster battle stations''' [http://www.youtube.com/watch?v=Z9qABpn1U5s] - edited down from the previous commercial.
: "The ''only'' Micros that transform!"
:*'''Micromaster transports''' [http://www.youtube.com/watch?v=bU0ApqagpFk] - edited down from the previous commercial.

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]

{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [http://www.youtube.com/watch?v=HQn7XgrcT9o]

: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|Interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: ''Narration:'' Victor Caroli.
: ''Notes:'' Bumblebee has his [[Dan Gilvezan|normal voice]]. An unidentified voice presumably belongs to Skystalker.
: ''You can connect them to form whole cities!''
:*'''Micromaster micro bases''' [http://www.youtube.com/watch?v=v36l6C1nhwA] - edited down from the previous commercial.

{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [http://www.youtube.com/watch?v=ecehJWexUaE] or [http://www.retrojunk.com/details_commercial/5541/]

: ''Animation:'' As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' [[Grimlock (G1)|Grimlock]] is voiced by [[Gregg Berger]]. Includes stinger for a $1.00 copy of the movie when you buy two Transformers toys.
: "Bumblebee, Jazz, you're back!" "And me Grimlock!" "And the '''eeeevil''' Starscream is here too!"
:*'''Classic Pretenders''' [http://www.youtube.com/watch?v=pSi6ZVZe0no] - edited down from the previous commercial.

{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [http://www.youtube.com/watch?v=m7OyjslCxT8]

: ''Animation:'' [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: ''Narration:'' Victor Caroli.
: "Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!"
:*'''Mega Pretenders''' [http://www.youtube.com/watch?v=mFfrX0fd0DA] - edited down from the previous commercial.
:: "Inside one, there's the other; then they both transform and combine to form another!"
:*'''Ultra Pretenders''' [http://www.youtube.com/watch?v=vAnApP6Grjw] - edited down from the previous commercial.

{{anchor|Pretender Monsters}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''[[Pretender Monster]]s''' [http://www.youtube.com/watch?v=AHnOzFuYdcQ]

: ''Animation:'' [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera. "BEYOND! (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!"
: ''Narration:'' Victor Caroli.
: '''''Now''', the Decepticons have '''Monster Pretenders'''. Monster Pretenders with '''rubbery skin!'''''

==1990==
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|"Estroy them!" Actual dialogue. We're not making this up.]]
The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.

{{anchor|Action Masters}}
*'''Action Masters''' [http://www.youtube.com/watch?v=KeNf3jQ1zdw]

: ''Animation:'' Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' Jazz is voiced by a sound-alike, [[Scatman Crothers]] having passed away. Rad is given a voice by [[Michael Bell]].
: "Who will give up the power to transform to become stronger faster more alive?" [''sic'']

{{anchor|Action Master vehicles}}
*'''Action Master vehicles — Starscream, Prowl''', and '''Overrun''' [http://www.youtube.com/watch?v=VOvx9ByUUqo]

: ''Animation:'' A short battle sequence (on Cybertron?) with the three featured characters.
: ''Narration:'' Victor Caroli.
: ''And '''look!''' The Action Master vehicles transform into powerful '''battle stations!'''''

{{anchor|Gutcruncher}}
*'''Action Master vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [http://www.youtube.com/watch?v=0_zEQL5qoSs]

: ''Animation:'' [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Stratojet]]; Wheeljack and Sprocket drive out of a tunnel.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Gutcruncher speaks!
: "Estroy them!" [again, ''sic'']
:*'''Action Master vehicles''' [http://www.youtube.com/watch?v=SwjlbcD724k] - Edited down from the previous commercial.

[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]

{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol''' and '''Construction Patrol''' [http://www.youtube.com/watch?v=bgBDJhj67Uw]

: ''Animation:'' Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
: ''Narration:'' Victor Caroli.
:*'''Hot Rod Patrol / Construction Patrol''' [http://www.youtube.com/watch?v=PAGdONYuMxQ] - Abbreviated (and accelerated) version of the previous commercial. [[Neil Ross]] jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
*'''Micromaster Combiners/Combiner Transports''' [http://www.youtube.com/watch?v=EcH7ONvY4-g]

: ''Animation:'' Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base.
:''Notes:'' A rather wussy Frank Welker soundalike voices [[Megatron (G1)|Megatron]]; Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane.
: ''Narration:'' Victor Caroli.
:*'''Micromaster Combiners''' [http://www.youtube.com/watch?v=OQ7lGbBV_NE+] - Edited down from the previous commercial.

==1999==
*'''Kid Rhino Video Trailer'''

: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a zoo by buying Kid Rhino's home video releases.
: ''Notes:'' The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod|Rodimus Prime]] and the other Autobots through Unicron's right eye.

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [http://www.youtube.com/watch?v=0dU2TiL7Vgs]
: Scenes from ''The Transformers: The Movie'' play as text narration overlays promote the features of the DVD.
: ''Notes:'' This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.

==2008==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''Transformers G1 Awakening trailer 1''' [http://www.youtube.com/watch?v=oRbWH14tT0M]
: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.

==2009==
*'''Transformers G1 Awakening trailer 2''' [http://www.youtube.com/watch?v=yLkqZmEf7CY]
: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage.
: ''Notes:'' The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.

==2011==
*'''Cobra-palooza Megatron-A-Thon''' [http://www.youtube.com/watch?v=T7oU1C9Vtqs]
: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon.

==2014==
*'''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

==External links==
*[http://www.youtube.com/watch?v=kcC7_bf6GmU Generation 1 toy commercial compilation, 1984-1986]
*[http://www.youtube.com/watch?v=eaVLkocrooE Generation 1 toy commercial compilation, 1986-1987]
*[http://www.youtube.com/watch?v=lXmuar95T8U Generation 1 toy commercial compilation, 1987-1988]
*[http://www.youtube.com/watch?v=FmJ86RwoKcY Generation 1 toy commercial compilation, 1988-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial/Generation 2

2018-01-10T20:14:24Z

Hammerstar: Its Dreadwing Is punishing His Gatling gun is illin'! This Decepticon bomber's a Transformer-rama, A three-in-one villain that's chillin'! Combat tank and sonic jet Transform into double-trouble robots Their missiles go boom Spelling certain doom As

{{suite}}
{{nav-G2}}

:*''Toy commercial!''
:*''NEW toy commercial!''
:'''''TRAAAAANSFORMERS!'''''
:When Hasbro said you
:Should buy ''Generation 2''
:They played the [[theme song]] now '''ORCHESTRAL!'''
:The CGI played
:Got better day by day
:But at the start it was a '''MESS-TRAL!'''
:In nineteen ninety-four
:They thought they needed more
:So they set the commercials to a '''RAP!'''
:They were tryin' for cool
:But they came off as fools
:'Cause the music just sounded like '''CRAP!'''
:*''I hated the nineties!''
:*''I hate how you're whiney!''
:'''''TRAAAAANSFORMERS!'''''
:''Commercials for Generation 2 include everything in this article. Each sold separately.''

==1993==

*'''Mini-series cartoon promo''' [http://www.youtube.com/watch?v=xjSEmKKhwN8]
: ''Animation:'' CGI of the [[Cybernet Space Cube]] and excerpts from [[The Transformers: The Movie]], which wasn't actually used as part of G2.
: ''Narration:'' [[Cybernet Space Cube Guy]] and various local TV station announcers
: ''Notes:'' This was a "Coming Soon" type promo that treated the first three episodes of G2 as their own mini-series.
:''It'll blast you into hyperspace!''

*'''Season One cartoon promo''' [http://www.youtube.com/watch?v=PRzKxceJhLA]
: ''Animation:'' Cybernet Space Cube from the end of an episode and various cartoon excerpts.
: ''Narration:'' Cybernet Space Cube Guy and various local TV station announcers
: ''It's a journey of incredible adventure and explosive action.''

{{anchor|Generation 2 comic}}
[[File:G2commercialRamjet.jpg|upright=1.1|thumb]]
[[File:I am Optimus Prime.jpg|upright=1.1|thumb|[[Transformers: The Last Knight (film)|"Did you forget who I am?"]]]]
*'''[[Transformers: Generation 2 (Marvel)|Generation 2 comic book]]''' [http://www.youtube.com/watch?v=16iXNstYDHE]

: ''Animation:'' Prime drives down a road and transforms; Ramjet swoops down and transforms to [[robot mode]], then runs and fires. Prime and Ramjet shoot each other and grapple; Prime sends Ramjet flying. There are TWO moons in the sky ([[Beast Wars: Transformers (cartoon)|Prophetic!]]).
: ''Narration:'' [[Victor Caroli]].
: ''Going ballistic to destroy the Autobots and conquer mankind, Ramjet IS an eevil Decepticon!''

*'''Optimus Prime''' [http://www.youtube.com/watch?v=FX5B7qiKdgw]

: ''Animation:'' Highway/vs. Ramjet, recycled from the Generation 2 comics commercial.
: ''Narration:'' Victor Caroli.
: "Uhmmm Mmptms Prmmm!"
:*'''Optimus Prime''' [http://www.youtube.com/watch?v=4XQqxydNvxo] - Edited down from the previous commercial.

{{anchor|Color Changers}}
*'''Color Changers''' [http://www.youtube.com/watch?v=wr2pVxJ1YGk]

: ''Animation:'' [[Deluge (G2)|Deluge]] drives down a race track; [[Drench (G2)|Drench]] pops up in robot mode to attack him; Deluge transforms and fires back.
: ''Narration:'' Victor Caroli.
: ''Blast 'em with hot water to <s>create disturbing imagery</s> find out whose side they're on!''
:*'''Color Changers''' [http://www.youtube.com/watch?v=Xrj4lN9UxTw] - Edited down from the previous commercial.

{{anchor|Megatron}}
[[File:Megatron Attack.jpg|right|upright=1.1|thumb|LISTEN TO THE CRUSTY RECORDING OF DOOM]]
[[File:G2commercialConstructiconsDinobots.jpg|upright=1.1|thumb]]
*'''Megatron''' [http://www.youtube.com/watch?v=6FNVP_I1v_E]

: ''Fucking Teribble Ass Animation:'' Prime drives and transforms, but something targets his head with a computer readout. Megatron rolls up, transforms and fires, tackling Prime.
: ''Toy segment:'' Megatron completely trashes a poor Optimus Prime toy, knocking him down a hill, rolling over him in tank mode, etc.
: ''Narration:'' Victor Caroli, basically saying that Prime sucks and Megatron can kick his ass.
: ''Listen to the voice of MEGATRON!'' "Megatronattack." [''sic'']
:*'''Megatron''' [http://www.youtube.com/watch?v=9sGym2FaJrI] - Edited down from the previous commercial.

{{anchor|Jets and cars}}
*'''Jets and cars''' (Starscream, Ramjet, Inferno, Jazz, Sideswipe) [http://www.youtube.com/watch?v=23EvUt5DXZk]
: ''Animation:'' Starscream and Ramjet fly over rocky desert; Ramjet transforms and lands. Jazz drives through a roller coaster city highway and transforms.
: ''Narration:'' Victor Caroli.
: ''Inferno's water cannon is rainin' pain!''
:*'''Jets and cars''' [http://www.youtube.com/watch?v=dokf9nF2ojg&t=1m] - Edited from the previous commercial.

{{anchor|Constructicons and Dinobots}}
*'''Constructicons''' / '''Dinobots''' [http://www.youtube.com/watch?v=Gu_ur8XhNDY]
: ''Animation:'' The Constructicons drive at the camera, scraping and tearing up the ground, Bonecrusher transforms into a very off-model robot mode and smashes an electrical box. Devastator smashes the ground, but the three Dinobots emerge from a fissure and attack. Dino mode Grimlock grabs Devastator by the leg and throws him aside.
: ''Narration:'' Victor Caroli.
: ''Notes:'' The Constructicon toys pictured in the commercial are the 1992 European versions. How these toys were able to stay combined as Devastator, when the aforementioned version of Hook is missing the pin needed to attach Bonecrusher, is unknown.
: ''They'll blast those Decepticons into extinction!''
:*'''Dinobots''' [http://www.youtube.com/watch?v=dokf9nF2ojg&t=1m45s] - Edited from the previous commercial.
:*'''Constructicons''' [http://www.youtube.com/watch?v=dokf9nF2ojg&t=3m30s] - Edited from the previous commercial.

==1994==
*'''Season Two cartoon promo #1''' [http://www.youtube.com/watch?v=JNEHgArCkt4]
: ''Animation:'' Excerpts from The Transformers: The Movie and one excerpt of Trypticon taking a bite out of a ship from [[The Ultimate Weapon]]
: ''Narration:'' Oddly enough, [[Garry Chalk]] in his first work with Transformers and various local TV station announcers.
: ''Notes:'' The sound clips of Megatron and Prime which play over the commercial do not actually go with any of the animation shown.
: ''You will enter the Cybernet Space Cube with 3D effects you can really sink your teeth into!''

*'''Season Two cartoon promo #2''' [http://www.youtube.com/watch?v=ow2MxU3Kngw]
: ''Animation:'' Cybernet Space Cube effects and excerpts from The Transformers: The Movie.
: ''Narration:'' Garry Chalk and various local TV station announcers.
: "Transformers: Generation 2. Get ready for the ride of your life!"

*'''Season Two cartoon promo #3''' [http://www.youtube.com/watch?v=HshoexZu2UA]
: ''Animation:'' The exterior of the Cybernet Space Cube with morphing symbols, Spacecube effects, and excerpts from The Transformers: The Movie.
: ''Narration:'' Garry Chalk and various local TV station announcers
: ''Tune in and be transformed!'' So ''that's'' where [[Bob Skir]] got his inspiration.

{{anchor|Aerialbots and Combaticons}}
[[File:Aerialbots and Combaticons G2 Commercial.jpg|right|upright=1.1|thumb]]
*'''Aerialbots / Combaticons''' [http://www.youtube.com/watch?v=h18AG_Y33CY]

: ''Animation:'' Five jets soar over a live-action neighborhood; Silverbolt transforms and lands before a hyper-excited kid. "Jet formation!" "Jet ''transformation''!" Superion and Bruticus slug it out in the kid's neighborhood; Superion moves the kid to "safety" five feet away. "That was brutal!" "No, that's BRUTICUS!"
: ''Narration:'' [[Victor Caroli]]. (Each sold separately.)
: ''Notes:'' [[Silverbolt (G1)]] and [[Superion (G1)|Superion]] share the same voice from Garry Chalk.
: ''Sample lyrics:'' The Combaticons are WARRING / Onslaught is ROARING / He is one metamorphing DUDICUS / They all combine / and kick Superion's behind / as the big bad battling BRUTICUS!

{{anchor|Rotor Force and Laser Rods}}
[[File:LeadfootG2commercial.jpg|right|upright=1.1|thumb]]
*'''Rotor Force / Laser Rods''' [http://www.youtube.com/watch?v=jzsLUlzaocw]

: ''Animation:'' At a race track, a live-action kid watches some of the Laser Rods race; [[Sizzle (G2)|Sizzle]] transforms and punches a pole aside. A moment later, [[Leadfoot (G2)|Leadfoot]] also transforms, and fires a rotor blade.
: ''Narration:'' Victor Caroli. (Each sold separately.)
: ''Notes:'' Sizzle has a speaking part. Leadfoot's "Cause I'm a transformin' rotor!" [''sic''] is voiced by Garry Chalk.
: ''Sample lyrics:'' Flying all around / On the air and on the ground / Transformer rotors are SPINNIN'! / They can change before your eyes / into rotor-shooting guys / When they get into a battle they be WINNIN'!
: Holy crap, did Sizzle ''kill'' that kid?

{{anchor|Combat Heroes}}
*'''Combat Heroes''' [http://www.youtube.com/watch?v=_95nNP2xXgM]

: ''Animation:'' A live-action kid whines about a "battle tank" driving down his suburban street; it changes into Megatron. Fortunately, Prime is parked right behind the kid, and transforms to fight Megatron. "Battle THIS!" A moment later, the kid cheers for truck mode Prime, only to have another truck transform into Prime — "Uh, over here."
: ''Narration:'' Victor Caroli. (Each sold separately.)
: ''Notes:'' Includes Peter Cullen voicing Optimus Prime.
: ''Sample lyrics:'' It's heavy metal crunchin' time / as Optimus Prime / goes toe-to-toe with Combat Megatron / Prime is one tough dude / underneath his hood / he's a transformin' missile firin' phenomenon!
:*'''Combat Heroes''' [http://www.youtube.com/watch?v=dokf9nF2ojg&t=6m32s] - An edited, but still 30 seconds in length, version of the previous commercial. The CGI intro is shortened and only the narrator, [[Victor Caroli]] is heard talking. Caroli continues on with his spiel, replacing the rap. The ending CGI segment has the shot of the first Prime truck cut out, going straight to the kid turning around to see Prime transform and exclaim "Born to transform!".

{{anchor|Dreadwing and Smokescreen}}
*'''Dreadwing''' and '''Smokescreen''' [http://www.youtube.com/watch?v=Ry8TupFxILU]

: ''Animation:'' A kid runs down a city street, fleeing [[Dreadwing (G2)|Dreadwing]], who strafes the street before transforming to tank mode while [[Smokescreen (G2)|Smokescreen]] flies overhead. On a downtown street, the kid cries for help as Dreadwing and Smokescreen transform to robot mode in front of him ("No one can save you... from <s>mustache-twirling</s> triple-changing Dreadwing!") [[Electro]] and Sizzle (yes, Sizzle the Decepticon) drive up and transform, fighting the pair, but in the end they get picked up and smashed into each other by their foes.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Dreadwing speaks twice in this commercial.
: ''Sample lyrics:'' DreadWING / is punishING / his Gatling gun is ILLIN'!
: "Autobots! HALP!" [''sic'']
:*'''Dreadwing''' [http://www.youtube.com/watch?v=dokf9nF2ojg&t=7m01s] - Edited down from the previous commercial, with the rap removed. Dreadwing speaks the line "Born to transform." ''The evil Dreadwing is a triple changer!''

*'''Cyberjets''' [http://www.youtube.com/watch?v=rozR1UKl31Q]

: ''Animation:''
: ''Narration:'' Victor Caroli.
: ''Notes:'' This commercial is a 15-second version, typically the length of an edited version. To date, no full 30-second version has surfaced online, which is a shame, because it would probably have a rap song.

==External links==
*[http://www.youtube.com/watch?v=dokf9nF2ojg Generation 2 commercial compilation]. Yes, it includes the rap songs!

[[Category:Commercials|Generation 2]]
[[Category:Generation 2 media]]
[[Category:Toys]]

Commercial/Generation 2

2018-01-10T20:07:39Z

Hammerstar: who loved this?

{{suite}}
{{nav-G2}}

:*''Toy commercial!''
:*''NEW toy commercial!''
:'''''TRAAAAANSFORMERS!'''''
:When Hasbro said you
:Should buy ''Generation 2''
:They played the [[theme song]] now '''ORCHESTRAL!'''
:The CGI played
:Got better day by day
:But at the start it was a '''MESS-TRAL!'''
:In nineteen ninety-four
:They thought they needed more
:So they set the commercials to a '''RAP!'''
:They were tryin' for cool
:But they came off as fools
:'Cause the music just sounded like '''CRAP!'''
:*''I hated the nineties!''
:*''I hate how you're whiney!''
:'''''TRAAAAANSFORMERS!'''''
:''Commercials for Generation 2 include everything in this article. Each sold separately.''
Batteries not included

==1993==

*'''Mini-series cartoon promo''' [http://www.youtube.com/watch?v=xjSEmKKhwN8]
: ''Animation:'' CGI of the [[Cybernet Space Cube]] and excerpts from [[The Transformers: The Movie]], which wasn't actually used as part of G2.
: ''Narration:'' [[Cybernet Space Cube Guy]] and various local TV station announcers
: ''Notes:'' This was a "Coming Soon" type promo that treated the first three episodes of G2 as their own mini-series.
:''It'll blast you into hyperspace!''

*'''Season One cartoon promo''' [http://www.youtube.com/watch?v=PRzKxceJhLA]
: ''Animation:'' Cybernet Space Cube from the end of an episode and various cartoon excerpts.
: ''Narration:'' Cybernet Space Cube Guy and various local TV station announcers
: ''It's a journey of incredible adventure and explosive action.''

{{anchor|Generation 2 comic}}
[[File:G2commercialRamjet.jpg|upright=1.1|thumb]]
[[File:I am Optimus Prime.jpg|upright=1.1|thumb|[[Transformers: The Last Knight (film)|"Did you forget who I am?"]]]]
*'''[[Transformers: Generation 2 (Marvel)|Generation 2 comic book]]''' [http://www.youtube.com/watch?v=16iXNstYDHE]

: ''Animation:'' Prime drives down a road and transforms; Ramjet swoops down and transforms to [[robot mode]], then runs and fires. Prime and Ramjet shoot each other and grapple; Prime sends Ramjet flying. There are TWO moons in the sky ([[Beast Wars: Transformers (cartoon)|Prophetic!]]).
: ''Narration:'' [[Victor Caroli]].
: ''Going ballistic to destroy the Autobots and conquer mankind, Ramjet IS an eevil Decepticon!''

*'''Optimus Prime''' [http://www.youtube.com/watch?v=FX5B7qiKdgw]

: ''Animation:'' Highway/vs. Ramjet, recycled from the Generation 2 comics commercial.
: ''Narration:'' Victor Caroli.
: "Uhmmm Mmptms Prmmm!"
:*'''Optimus Prime''' [http://www.youtube.com/watch?v=4XQqxydNvxo] - Edited down from the previous commercial.

{{anchor|Color Changers}}
*'''Color Changers''' [http://www.youtube.com/watch?v=wr2pVxJ1YGk]

: ''Animation:'' [[Deluge (G2)|Deluge]] drives down a race track; [[Drench (G2)|Drench]] pops up in robot mode to attack him; Deluge transforms and fires back.
: ''Narration:'' Victor Caroli.
: ''Blast 'em with hot water to <s>create disturbing imagery</s> find out whose side they're on!''
:*'''Color Changers''' [http://www.youtube.com/watch?v=Xrj4lN9UxTw] - Edited down from the previous commercial.

{{anchor|Megatron}}
[[File:Megatron Attack.jpg|right|upright=1.1|thumb|LISTEN TO THE CRUSTY RECORDING OF DOOM]]
[[File:G2commercialConstructiconsDinobots.jpg|upright=1.1|thumb]]
*'''Megatron''' [http://www.youtube.com/watch?v=6FNVP_I1v_E]

: ''Animation:'' Prime drives and transforms, but something targets his head with a computer readout. Megatron rolls up, transforms and fires, tackling Prime.
: ''Toy segment:'' Megatron completely trashes a poor Optimus Prime toy, knocking him down a hill, rolling over him in tank mode, etc.
: ''Narration:'' Victor Caroli, basically saying that Prime sucks and Megatron can kick his ass.
: ''Listen to the voice of DOOM!'' "Megatronattack." [''sic'']
:*'''Megatron''' [http://www.youtube.com/watch?v=9sGym2FaJrI] - Edited down from the previous commercial.

{{anchor|Jets and cars}}
*'''Jets and cars''' (Starscream, Ramjet, Inferno, Jazz, Sideswipe) [http://www.youtube.com/watch?v=23EvUt5DXZk]
: ''Animation:'' Starscream and Ramjet fly over rocky desert; Ramjet transforms and lands. Jazz drives through a roller coaster city highway and transforms.
: ''Narration:'' Victor Caroli.
: ''Inferno's water cannon is rainin' pain!''
:*'''Jets and cars''' [http://www.youtube.com/watch?v=dokf9nF2ojg&t=1m] - Edited from the previous commercial.

{{anchor|Constructicons and Dinobots}}
*'''Constructicons''' / '''Dinobots''' [http://www.youtube.com/watch?v=Gu_ur8XhNDY]
: ''Animation:'' The Constructicons drive at the camera, scraping and tearing up the ground, Bonecrusher transforms into a very off-model robot mode and smashes an electrical box. Devastator smashes the ground, but the three Dinobots emerge from a fissure and attack. Dino mode Grimlock grabs Devastator by the leg and throws him aside.
: ''Narration:'' Victor Caroli.
: ''Notes:'' The Constructicon toys pictured in the commercial are the 1992 European versions. How these toys were able to stay combined as Devastator, when the aforementioned version of Hook is missing the pin needed to attach Bonecrusher, is unknown.
: ''They'll blast those Decepticons into extinction!''
:*'''Dinobots''' [http://www.youtube.com/watch?v=dokf9nF2ojg&t=1m45s] - Edited from the previous commercial.
:*'''Constructicons''' [http://www.youtube.com/watch?v=dokf9nF2ojg&t=3m30s] - Edited from the previous commercial.

==1994==
*'''Season Two cartoon promo #1''' [http://www.youtube.com/watch?v=JNEHgArCkt4]
: ''Animation:'' Excerpts from The Transformers: The Movie and one excerpt of Trypticon taking a bite out of a ship from [[The Ultimate Weapon]]
: ''Narration:'' Oddly enough, [[Garry Chalk]] in his first work with Transformers and various local TV station announcers.
: ''Notes:'' The sound clips of Megatron and Prime which play over the commercial do not actually go with any of the animation shown.
: ''You will enter the Cybernet Space Cube with 3D effects you can really sink your teeth into!''

*'''Season Two cartoon promo #2''' [http://www.youtube.com/watch?v=ow2MxU3Kngw]
: ''Animation:'' Cybernet Space Cube effects and excerpts from The Transformers: The Movie.
: ''Narration:'' Garry Chalk and various local TV station announcers.
: "Transformers: Generation 2. Get ready for the ride of your life!"

*'''Season Two cartoon promo #3''' [http://www.youtube.com/watch?v=HshoexZu2UA]
: ''Animation:'' The exterior of the Cybernet Space Cube with morphing symbols, Spacecube effects, and excerpts from The Transformers: The Movie.
: ''Narration:'' Garry Chalk and various local TV station announcers
: ''Tune in and be transformed!'' So ''that's'' where [[Bob Skir]] got his inspiration.

{{anchor|Aerialbots and Combaticons}}
[[File:Aerialbots and Combaticons G2 Commercial.jpg|right|upright=1.1|thumb]]
*'''Aerialbots / Combaticons''' [http://www.youtube.com/watch?v=h18AG_Y33CY]

: ''Animation:'' Five jets soar over a live-action neighborhood; Silverbolt transforms and lands before a hyper-excited kid. "Jet formation!" "Jet ''transformation''!" Superion and Bruticus slug it out in the kid's neighborhood; Superion moves the kid to "safety" five feet away. "That was brutal!" "No, that's BRUTICUS!"
: ''Narration:'' [[Victor Caroli]]. (Each sold separately.)
: ''Notes:'' [[Silverbolt (G1)]] and [[Superion (G1)|Superion]] share the same voice from Garry Chalk.
: ''Sample lyrics:'' The Combaticons are WARRING / Onslaught is ROARING / He is one metamorphing DUDICUS / They all combine / and kick Superion's behind / as the big bad battling BRUTICUS!

{{anchor|Rotor Force and Laser Rods}}
[[File:LeadfootG2commercial.jpg|right|upright=1.1|thumb]]
*'''Rotor Force / Laser Rods''' [http://www.youtube.com/watch?v=jzsLUlzaocw]

: ''Animation:'' At a race track, a live-action kid watches some of the Laser Rods race; [[Sizzle (G2)|Sizzle]] transforms and punches a pole aside. A moment later, [[Leadfoot (G2)|Leadfoot]] also transforms, and fires a rotor blade.
: ''Narration:'' Victor Caroli. (Each sold separately.)
: ''Notes:'' Sizzle has a speaking part. Leadfoot's "Cause I'm a transformin' rotor!" [''sic''] is voiced by Garry Chalk.
: ''Sample lyrics:'' Flying all around / On the air and on the ground / Transformer rotors are SPINNIN'! / They can change before your eyes / into rotor-shooting guys / When they get into a battle they be WINNIN'!
: Holy crap, did Sizzle ''kill'' that kid?

{{anchor|Combat Heroes}}
*'''Combat Heroes''' [http://www.youtube.com/watch?v=_95nNP2xXgM]

: ''Animation:'' A live-action kid whines about a "battle tank" driving down his suburban street; it changes into Megatron. Fortunately, Prime is parked right behind the kid, and transforms to fight Megatron. "Battle THIS!" A moment later, the kid cheers for truck mode Prime, only to have another truck transform into Prime — "Uh, over here."
: ''Narration:'' Victor Caroli. (Each sold separately.)
: ''Notes:'' Includes Peter Cullen voicing Optimus Prime.
: ''Sample lyrics:'' It's heavy metal crunchin' time / as Optimus Prime / goes toe-to-toe with Combat Megatron / Prime is one tough dude / underneath his hood / he's a transformin' missile firin' phenomenon!
:*'''Combat Heroes''' [http://www.youtube.com/watch?v=dokf9nF2ojg&t=6m32s] - An edited, but still 30 seconds in length, version of the previous commercial. The CGI intro is shortened and only the narrator, [[Victor Caroli]] is heard talking. Caroli continues on with his spiel, replacing the rap. The ending CGI segment has the shot of the first Prime truck cut out, going straight to the kid turning around to see Prime transform and exclaim "Born to transform!".

{{anchor|Dreadwing and Smokescreen}}
*'''Dreadwing''' and '''Smokescreen''' [http://www.youtube.com/watch?v=Ry8TupFxILU]

: ''Animation:'' A kid runs down a city street, fleeing [[Dreadwing (G2)|Dreadwing]], who strafes the street before transforming to tank mode while [[Smokescreen (G2)|Smokescreen]] flies overhead. On a downtown street, the kid cries for help as Dreadwing and Smokescreen transform to robot mode in front of him ("No one can save you... from <s>mustache-twirling</s> triple-changing Dreadwing!") [[Electro]] and Sizzle (yes, Sizzle the Decepticon) drive up and transform, fighting the pair, but in the end they get picked up and smashed into each other by their foes.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Dreadwing speaks twice in this commercial.
: ''Sample lyrics:'' DreadWING / is punishING / his Gatling gun is ILLIN'!
: "Autobots! HALP!" [''sic'']
:*'''Dreadwing''' [http://www.youtube.com/watch?v=dokf9nF2ojg&t=7m01s] - Edited down from the previous commercial, with the rap removed. Dreadwing speaks the line "Born to transform." ''The evil Dreadwing is a triple changer!''

*'''Cyberjets''' [http://www.youtube.com/watch?v=rozR1UKl31Q]

: ''Animation:''
: ''Narration:'' Victor Caroli.
: ''Notes:'' This commercial is a 15-second version, typically the length of an edited version. To date, no full 30-second version has surfaced online, which is a shame, because it would probably have a rap song.

==External links==
*[http://www.youtube.com/watch?v=dokf9nF2ojg Generation 2 commercial compilation]. Yes, it includes the rap songs!

[[Category:Commercials|Generation 2]]
[[Category:Generation 2 media]]
[[Category:Toys]]

Power Cycle

2018-01-10T19:50:21Z

Hammerstar: a perfect one scentince addition

{{factions|autobot}}
:''Power Cycle is an [[Autobot]] from the [[Generation 1 continuity family]].''

[[Image:PowerCycleCatalog.jpg|right|300px|thumb|The 1985 Power Cycle. Stylish, loaded for battle, and, best of all — well-stickered.]]
'''Power Cycle''' is a mystery wrapped in an enigma, hidden deep in a puzzle. His motives and personality are never clear to those around him, and some speculate he could even be the prototype of a [[Powermaster]] [[Transformer]]. He's rarely seen without a [[human]] companion to aid in unlocking his [[transformation]], and to help provide locomotion. Maybe one day Power Cycle will open up and explain his origins and inner machinations.

Until then, fight on brave Power Cycle.

==Fiction==
===''Kre-O'' online comic===
[[File:KreOIsamiPowerCycle.jpg|thumb|right|200px]]
The Power Cycle was seen beside Isami Tatewaki as he watched the Kreons fly off in their rocket. {{storylink|Robots in Disguise! The Transformers Are by Your Side!?}}

==Commercial appearances==
[[Image:Powercycle-ad.jpg|left|180px|thumb|"Decepticons! ...Hey kid, you'd better let go of my forehead."]]
:Power Cycle and his human rider came across a Decepticon assault for energy at a local power plant. After narrowly escaping a blast from [[Megatron (G1)|Megatron]], the duo launched into an amazing counter-attack. A second laser blast came from [[Optimus Prime (G1)|a large red foe]], but failed to hit its mark. Power Cycle and his rider proceeded to return fire at more attacking [[Autobot|bad guys]]. The duo drove them off and saved the day single handedly. Converting to cycle mode before a passing human arrived, the duo remained incognito in their secret war against the forces of evil. The child then says the catchphrase: "more than meets the eye" {{storylink|Commercial|Coleco Power Cycle commercial}}

{{-}}

==Toys==
* Power Cycle is a "Big Wheel" tricycle that "transforms" by flipping out arms from the handle bars and folding up a face panel in between them.

==External Links==
* [http://www.x-entertainment.com/messages/634.html X-Entertainment's Power Cycle article.]
* [http://www.youtube.com/watch?v=QTSuBDZ5T58 The commercial itself.]

[[Category:Generation 1 Autobots]]
[[Category:Merchandise]]

The Transformers (franchise)

2018-01-10T19:45:09Z

Hammerstar: best show ever

{{Disambigr|The Transformers|other uses of ''The Transformers''|Transformers (disambiguation)}}
{{nav-G1}}
'''''The Transformers''''', often retrospectively known as '''Generation 1''' (or "G1" for short), is the original Transformers [[franchise]] which took the United States by storm in 1984 and founded the [[Generation 1 continuity family]].

The ''The Transformers'' franchise as it ran in the 1980s/90s featured the following primary components:

*[[The Transformers (toyline)|An American toyline]]
*[[The Transformers (European toyline)|A European toyline]]
*[[The Transformers (cartoon)|A cartoon series]]
*[[List of Generation 1 comics|Several comic book series]]
*[[List of Generation 1 books|Innumerable story and coloring books]]
*Two story [[posters]]: [[Battle in the Desert Valley]] and [[The Power Struggle]].
*Various promotional [[The Transformers (merchandise)|merchandise]].

The Transformers was an 80-issue American comic book series published by Marvel Comics telling the story of the Transformers. Originally scheduled as a four issue mini-series, it spawned a mythology that would inform other versions of the saga. It also had a UK sister title that spliced original stories into the continuity, running for 332 issues.

Contents [hide]
1
US Title
1.1
Story Arcs
1.2
Writers
2
UK Title
3
Other Titles
4
Continuation of the comic
5
Characters
6
Notes
7
See also
8
References

US Title[edit]
Story Arcs[edit]
There were several story arcs that ran through the US series.
Issues # 1-4 - The Autobots and Decepticons land on Earth via the Ark, paralleling the cartoon. The Autobots are reformatted by the Ark to resemble cars and trucks; the Decepticons take the form of jets, weapons or in the case of Soundwave, a cassette deck with tapes.
The Decepticons wreak havoc, steal energy and build a fortress. The Autobots, seen here as very weak underdogs, unsuited for war, fight valiantly to stop their foes.
Ultimately, it's the humans that the Autobots befriend that save the day. Buster Witwicky's father, captured by the Decepticons to formulate a fuel for them, secretly poisons his captors.
In the final battle, five Autobots take on the entire Decepticon army. With the Autobots on the cusp of defeat, the tainted fuel concocted by Mr. Witwicky kicks in and the Decepticons fall.
The Autobots don't even have time to celebrate, however, as the 4-part mini-series ends with Shockwave making an appearance, blowing the remaining Autobots to pieces. This cliffhanger led directly into the monthly Marvel run, which began 3 months after the miniseries ended. (Issue #4 had a cover date of Mar. 1985; issue #5 had a date of June.) The series was originally intended to end after issue #4 and the planned last page of issue #4 indicated as much,[1] but with strong sales, Marvel was convinced to make the series ongoing and the ending was altered to have Shockwave show up and attack the Autobots prior to the issue being published.

Early Marvel comic art work
Issues # 5-12 - In this story arc, Shockwave has control of the Ark. Most of the Autobots are non-functional, and Optimus Prime has been reduced to just a head. Shockwave wants Optimus Prime to give life to Decepticons using the Creation Matrix that he possesses, but Optimus refuses and eventually passes the Matrix on to an unwitting Buster. Meanwhile, a weakened Megatron tries to regain command of the Decepticons, but Shockwave easily takes him down. Needing help against Shockwave, medical officer Ratchet finds and enlists the help of the Dinobots. Megatron soon winds up lost in the woods, stuck in gun mode and without his memory.
Issues # 13-23 - Megatron is inadvertently reawakened and heads back to become leader of the Decepticons again. Meanwhile, the government hires a comic book writer named Donny Finkelberg to play Robot Master, a man supposedly behind all the robot attacks (making no distinction between Autobot or Decepticon). The point of the whole ruse is to put an easily identifiable face on the public's worries about the robots. Donny eventually becomes Megatron's pawn for a while, then escapes and tries to help the Autobots - but not before selling them out to the U.S. government. Eventually he realises the error of his ways and gives up all the money that the government paid him.
The Autobots meet more troubles in the form of Circuit Breaker, a character first introduced in #8. A sweet and brilliant young lady who created advanced technology for oil magnate Mr. Blackrock, she was crippled during an attack on one of Blackrock's oil rigs in issue #5. Using her technical know-how to create a suit that gives her control of her motor functions again, she adopts the Circuit Breaker persona and vows revenge on all Transformers, also making no distinction between Autobot and Decepticon - and unfortunately, more often than not her actions negatively affect the Autobots alone.
Issues #17 and #18 feature a two-parter that takes the reader back to Cybertron. (This was prior to seeing Cybertron in the movie or the TV show.) New characters such as Blaster were introduced through this storyline, and the characters eventually crossed over onto Earth.)
In issue #19, the Dinobots (especially Grimlock) begin to resent taking orders from Optimus Prime, so they strike out on their own. Omega Supreme is introduced.
Issues # 24-37 - In events that parallel the happenings in the movie and TV show (though the events take place 20 years apart), many major characters make their final stand. Bumblebee is destroyed by the unwitting members of G.I. Joe in G.I. Joe vs. the Transformers #1; Megatron succeeds in killing Optimus Prime (or does he?) in #24; Megatron is driven mad and runs into a space portal that destroys him in #25; etc. Bumblebee soon returns as Goldbug.
A new human adversary named The Mechanic first appears in #26, a car thief whose handiness with a wrench can spell disaster for Autobots that get in his path.
The Dinobots return in issue #27 and Grimlock quickly asserts himself as the new leader of the Autobots. Many Autobots have strong reservations about his leadership skills, particularly his lack of concern for human life. Blaster and Goldbug decide to defy orders after one mission and not return to the Ark, making them the subject of hunting by an enraged Grimlock.
Issues #33 and 34 took a break from the main storyline to reprint a Marvel UK Transformers story called "Man of Iron". Since this is outside the normal continuity, Optimus Prime is still alive and the leader of the Autobots at this time.
Starting in issue #35 (cover-dated December, 1987), the events became less Earth-centric, as the Transformers repaired their spacecraft and were able to revisit their homeworld Cybertron and other planets. This aspect was particularly prominent in the Matrix Quest sub-plot.
Starting in issue #38, the Headmasters showed up, after appearing in their own four-issue miniseries. Optimus Prime returned, in a manner of speaking, in issue #40 when it was discovered that his personality had been saved on a floppy disk. Unfortunately, he had no memory of working with the Autobots. However, by #42, he'd been given a new Powermaster body and his memory had been restored.

In issue #75 (cover-dated February, 1991), the Autobots and Decepticons had united under one banner after Autobot commander Optimus Prime surrendered to Scorponok, in order to end their civil war. United, they finally faced their ancient nemesis: Unicron. The Transformers won, but with heavy losses, including the deaths of Scorponok and Optimus Prime (again). Peace between the two Transformers factions was short-lived after Unicron's death. Bludgeon, the new Decepticon leader, tried to strand the Autobots on Cybertron, which was apparently destroying itself. His plan failed and the final confrontation between the two factions played out, with the Autobots lead again by Grimlock. Optimus Prime is united with Hi-Q (his Powermaster) and given life by The Last Autobot. He returns to battle to save the Autobots and then exiles the Decepticons forever (until Transformers: Generation 2). After the battle with Unicron, the comic ran for only five issues before being cancelled. The final issue had the mini series banner above the title; "#80 IN A FOUR ISSUE LIMITED SERIES".
Writers[edit]
Most of the issues of Transformers Marvel US were written by two writers. Although the first issue was written by Bill Mantlo and Ralph Macchio, and the second through fourth issues were written by Jim Salicrup, editor Bob Budiansky was the one who contributed the most to the story, writing the character bios and backgrounds for the Transformers, even giving names to some of them. After the mini-series became an ongoing comic, Budiansky was promoted to constant writer. Except for issue #16 (Plight of the Bumblebee, written by Len Kaminski), issue #43 (The Big Broadcast of 2006), a Transformers cartoon episode adaptation by Macchio (who also wrote the limited series adapting the movie) and the two-part story Man of Iron (imported from Transformers Marvel UK), Bob wrote all the Transformers comics until issue #55.
Most famous story arcs and issues are Warrior's School featuring the introduction of the Dinobots and the first clash between Autobot medic Ratchet and Megatron; Prime Time! when Optimus Prime is finally freed from captivity and battles current Decepticon commander Shockwave; Smelting Pool and The Bridge to Nowhere brought the story back to Cybertron where only a handful of Autobots fight an underground war against Straxus's Decepticons, also introducing Blaster, Budiansky's most-used character who was radically different from his cartoon and Marvel UK version. Afterdeath and Gone but not forgotten saw the deaths (for a while, anyway) of Optimus Prime and Megatron, after which Grimlock took control of the Autobot forces in King of the Hill. Starting at issue #28, Blaster and Goldbug (a rebuilt Bumblebee) defected from the Autobots due to Grimlock's tyrannical leadership, which ended with Grimlock and Blaster having a duel in Totaled. The next issue, People Power saw the return of Optimus Prime, as a Powermaster. The "Underbase saga" began in issue #47 and ended in issue #50, Dark Star, where Starscream, absorbing the power of the Underbase, kills most of the active Transformers of the time. (Budiansky admitted in an interview that Hasbro was forcing him to introduce new characters so quickly, he had to do an epic to "make room" for them.) Budiansky's last 5 stories were very mediocre, he himself said that he lost the interest in Transformers, and asked Hasbro to hand over the comics to a new writer.

From issue #56, the by then well-known writer of Transformers Marvel UK, Simon Furman took over the reins, having been asked by Marvel US. Furman used the characterisation he used at Marvel UK for the Transformers, and introduced many characters to the US comic who have already appeared in the UK comic. He wrote all the issues until the comic's cancellation at issue #80.
Furman's most famous story arcs include Back from the Dead, the return of Megatron who kidnaps Ratchet to help him in his revenge against both Autobots and Decepticons; Primal Scream! which introduced Primus and re-told the origin of the Transformer race to the US readers too; the "Matrix Quest" which features the Autobots sending numerous teams to locate the Matrix that was lost when Optimus "died" and his body was shot into space; and the Unicron story arc from #67 to #75, featuring the Transformers' ultimate battle against the Chaos Bringer.
The comic was cancelled shortly after issue #80, so Furman had to "wrap up" the ending. According to some interviews with him, he planned to feature the Neo-Knights and the "demons" inhabiting Cybertron's underground more in the never-written issues.[citation needed].
UK Title[edit]
The Transformers

Cover to Transformers #262 (Marvel UK, March 29th 1990). Art by Stephen Baskerville
Publication information
Publisher
Marvel UK
Schedule
Biweekly / Weekly
Format
Series
Publication date
September 18, 1984 - July 18, 1992
No. of issues
332
Main character(s)
Autobots, Decepticons
Creative team
Created by
Hasbro
Written by
Simon Furman
Main article: List of Transformers UK comics
The U.K. version of the original Transformers comics was produced by Marvel UK (Marvel Comics's semi-independent UK imprint). It began as a simple reprint book with a single US story split across two or more UK issues, but differences in production schedules meant that additional locally sourced material was need to pad around the U.S. material. Over 160 new stories not included in the U.S. comic were produced for the UK market. They introduced characters such as Emirate Xaaron, and operated an expanded continuity parallel to main U.S. franchise. Classic storylines included Galvatron time-travelling in Target: 2006 and the introduction of the Transformer God, Primus.
Initially, the UK exclusive stories were heavily tied into U.S. continuity and were not able to develop the characters. However, the release of the Transformers animated movie introduced a new generation of future characters (Hot Rod, Ultra Magnus, Galvatron, etc.) who were generally ignored by the U.S. title and could be developed by the UK title without contradicting the U.S. reprints.
The principal writer of the UK material was Simon Furman. Many of his longer stories took a more epic approach to the Transformers than the U.S. title. The UK comic extensively developed the back-story world of the Transformers. Furman's epic semi-mythical and more sophisticated approach to the material had a significant impact on future Transformer imprints. His success on the title was such that he succeeded Bob Budiansky as writer of the U.S. counterpart and has been associated with the succession of Transformers comic franchises, such as published by Dreamwave and IDW.
The Transformers UK comic was equally home to two long standing backup humour strips. The first was Robo-Capers, written and produced by artist/creator Lew Stringer. The second was Matt and the Cat, written and produced by artist/creator Mychailo "Mike" Kazybrid. Whilst originally created as the daily cartoon strip Matt in April 1979, and appearing for six years in the Bradford Telegraph & Argus newspaper, and later in The Manchester Evening News, the comic strip began in Transformers issue 5, November 1984, and continued until issue 73, August 1986. In order to fit in with the theme of the Transformers publication, the format and style was changed. Also, whilst starting as mainly a supporting character, Humph the Cat began to take more of a lead during his humorous encounters with robots, aliens, and his ongoing need to post his comic book subscription.
Other Titles[edit]
There were two 4-issue mini-series, G.I. Joe and the Transformers, and The Transformers: Headmasters, which integrated into the story of the main title. The G.I. Joe comic would also later introduce the 12-issue follow up, Generation 2.
Continuation of the comic[edit]
In July 2011, it was announced that IDW Publishing has signed up Simon Furman, Andrew Wildman and Stephen Baskerville (Wildman's Transformers inker) to make a continuation of the Marvel Transformers comic, consisting of 20 issues from #81 to #100.[2] A special "prequel" issue, numbered #80.5, was published on Free Comic Book Day on 5 May 2012. Issue number #81 was published in July 2012, after which the series continues monthly.
Characters[edit]
Main article: List of characters in Transformers comics
Notes[edit]
Jump up
^ http://www.tfarchive.com/comics/faq/alternate.jpg
Jump up
^ 81 is a go for 2012!, IDW Publishing Forums. Accessed 24 July 2011.
See also[edit]
Primal Scream (Transformers)
References[edit]
Transformers (Marvel) at the Comic Book DB
Transformers (Marvel UK) at the Comic Book DB

''The Transformers'' also included an avalanche of ancillary licensed merchandise, more so than any other Transformers franchise outside of Japan. This has resulted in a higher number of [[micro-continuity|micro-continuities]] in G1 than in any other Transformers franchise. This licensing was revived in the early 2000s due to retro-appeal at retailers like Hot Topic. It has continued at varying levels of intensity since.

==Japanese release==
In Japan, rather than simply be identified as ''The Transformers'' throughout its lifespan, the franchise was rebranded with a new title and a shift in storytelling every year. This led to a collection of mini-franchises within the larger "Generation 1" franchise, each featuring their own individual components. They are:

*1985 - ''[[Fight! Super Robot Lifeform Transformers (franchise)|Fight! Super Robot Lifeform Transformers]]''
*1986 - ''[[Fight! Super Robot Lifeform Transformers 2010 (franchise)|Transformers 2010]]''
*1987 - ''[[Transformers: The Headmasters (franchise)|The Headmasters]]''
*1988 - ''[[Transformers: Super-God Masterforce (franchise)|Super-God Masterforce]]''
*1989 - ''[[Fight! Super Robot Lifeform Transformers: Victory (franchise)|Victory]]''
*1990 - ''[[Transformers: Zone (franchise)|Zone]]''
*1991 - ''[[Transformers: Return of Convoy (franchise)|Return of Convoy]]''
*1992 - ''[[Fight! Super Robot Lifeform Transformers: Operation Combination (franchise)|Operation Combination]]''

==Continuations and addenda==
When the ''The Transformers'' franchise came to an end, the first few subsequent franchises (such as ''[[Transformers: Generation 2 (franchise)|Generation 2]]'' and ''[[Beast Wars: Transformers (franchise)|Beast Wars]]'') continued in the same [[continuity family]]. Thus, someone like [[Optimus Primal]] is listed as being ''"a character from the [[Beast Era]] portion of the [[Generation 1 continuity family]]."'' Click that last link for more information on other G1-inspired franchises.

Occasionally, new products will be released under the banner of the old ''The Transformers'' or "Generation 1" franchise. These have included:

* TakaraTomy's ''[[The Transformers Collection|Transformers Collection]]'' line of [[Generation 1 reissues|reissue]]s.
* TakaraTomy's [[e-HOBBY]]-exclusive reissues and [[redeco]]s of ''The Transformers'' toys, most into new characters.
* Hasbro's ''[[The Transformers: Generation One Commemorative Series|Generation One Commemorative Series]]'' releases of many of those same toys.
* New comic book series, first from [[Dreamwave Productions|Dreamwave]] (as "Generation 1" or "Generation One") and then from [[Devil's Due Press|Devil's Due]] and [[IDW Publishing|IDW]].
* New ''[[Titanium Series]]'' molds of old characters, often labeled with a "Generation 1" subtitle.
* TakaraTomy's ''[[Transformers Encore]]'' line of reissues, in the same spirit as ''Transformers Collection''.
* Modern Transformer figures redecoed (or created entirely new) as ''The Transformers'' characters for the ''Generation 1 Series'' in the [[Transformers: Universe (2008 franchise)|2008 ''Universe'' franchise]].

==The name "Generation 1"==
During its initial run, the [[Transformers brand|brand]] was simply called ''The Transformers'', eventually dropping the definitive article with the introduction of a new logo in 1989, now simply calling itself ''Transformers''. It wasn't until the ''[[Transformers: Generation 2 (franchise)|Transformers: Generation 2]]'' branding was introduced that the [[Fandom|fans]] retroactively coined the term "Generation 1". By 1999, Hasbro's then-official ''Beast Wars'' website first indirectly acknowledged this terminology, referring to the pre-''Generation 2'' era merely as "the line's ''first generation'' of toys".<ref name="bwsite">[http://web.archive.org/web/19990508123726/http://www.beastwars.com:80/figures/bot_hist.html "Beast Wars history"], originally at Beastwars.com, archived via the Wayback Machine.</ref> The term "Generation One" (spelled as the word "One") saw its first [[canonizing|official use]] on the packaging of [[TakaraTomy|Takara]]'s [[Heroes of Cybertron#SCF|SCF (Super Collection Figures)]] line of PVC figures, launched in 2000.

Outside Japan, it took another two years until [[Dreamwave Productions]] used the term "Generation 1" (spelled with a numerical "1") on the inside cover of the ''[[Prime Directive|Generation 1 vol. 1]]'' [[Prime Directive Preview|preview issue]]. Hasbro themselves started using the spelling "Generation One" a few months later, first on the packaging of their ''[[Heroes of Cybertron#Heroes of Cybertron|Heroes of Cybertron]]'' release of the SCF figures (as "Generation One Collection") and then on the packaging of their ''[[The Transformers: Generation One Commemorative Series|Commemorative Series]]'' line of [[Generation 1 reissues|reissues]] (as "Generation One"). Following that, the name has reappeared numerous times on toy and DVD packaging and on comic book covers.

==References==
{{reflist}}

[[Category:Franchises]]
[[Category:Generation 1| ]]
[[Category:Generation 1 franchises]]

Transformers: The Last Knight (film)

2018-01-10T19:00:27Z

Hammerstar: THIS WILL DIE IN HELL

{{Nav-tlk}}
[[File:TLK Poster.JPG|thumb|upright=1.67|So forget any ideas you've got about lost cities, exotic travel, and digging up the world. We do not follow maps to buried treasure, and "X" never, ever marks the spot.]]
'''''Transformers: The Last Knight''''' is the fifth film in the Bayformers Franchise, serving as a sequel to ''[[Transformers: Age of One Step Chnangers (film)|Transformers: Age of One Step Changers]]'', and was released on [[June 21]], [[2017]].

When he is gifted a [[Talisman (TLK)|Talisman]] by a [[Talisman Knight|dying Transformer knight]], [[Cade Yeager]] finds himself pursued by both the [[Decepticon]]s and the [[Transformers Reaction Force]]. He is soon recruited along with [[Viviane Wembly]] by [[Edmund Burton|Sir Edmund Burton]], last of the [[Order of the Witwiccans]], to once again save the world from a new impending threat.

{{quote|The question is, why? Why do we tell ourselves these stories? Other than the fact that dragons are wicked. It's because we want to believe. Believe that we can be heroes in our own lives. When all seems lost, a few brave souls, us, can save everything we've ever known. Or is it just the dragons?|[[Viviane Wembly|Viviane Wembly]]|''Transformers: The Last Knight''}}

==Synopsis==
[[File:TLK Knight gives staff.jpg|thumb|left|300px|Eternal life, Doctor Jones! The gift of youth to whoever drinks from the Grail.]]
It is the year [[484]] in [[England]]. A medieval battle rages. [[King Arthur]] and his [[Knights of the Round Table|knight]]s are looking down the barrel of defeat at the hands of the [[Saxon]]s, and their only hope lies with the magician [[Merlin]]. Elsewhere Merlin, in reality merely a drunkard, rides up to a [[Guardian Knights' ship|long-crashed alien ship]] and beseeches [[Guardian Knight|the occupants]] for help. He has kept their secret, but now needs their help. The other knights are losing hope, but Arthur believes Merlin will come through. Merlin manages to convince [[Stormreign|a giant metal red-armored knight]] at the ship to help, and it presents him with a [[Staff of Merlin|staff]], allowing him to return to the battle with a [[Dragonstorm|giant metal dragon]]. The battle is won in favor of Camelot.

Present day: five years have passed since the battle of [[Hong Kong]]. [[Optimus Prime (Movie)|Optimus Prime]] drifts apparently lifeless in space. Both he and [[Megatron (Movie)|Megatron]] have vanished from [[Earth]], and Transformers have been declared illegal, with the [[Transformers Reaction Force]] set up to track them down, though they've found refuge in some places such as [[Cuba]], where [[Seymour Simmons]] is hanging out with some displaced Autobots. Meanwhile, Transformers continue to arrive in waves while [[NASA]]'s [[Jet Propulsion Laboratory]] detects something large incoming.

[[File:TLK Canopy downed.jpg|thumb|right|300px|He speaks a dozen languages and knows every local custom. He'll blend in, disappear and you'll never see him again.]]

Four kids, craving adventure, breach a fence and enter a section of [[Chicago]] ruined by a previous Transformer one step changer battle. They stumble on a [[Talisman Knight's ship|crashed Transformer ship]] containing a still-living occupant. TRF [[Sentinel (TLK)|Sentinels]] close in on them and warn them that they're trespassing; however [[Izabella]] appears out of nowhere to help, slinging bottles of green ooze which result in one Sentinels shooting another. Izabella's tiny robot [[Sqweeks]] wraps a cable around the legs of the remaining Sentinel and it topples over, allowing the kids time to get away. Pursued by another Sentinel, Izabella takes the kids to shelter — a Transformer named [[Canopy]] whose back is a hollow mound of rubble. They're joined by Sqweeks, who's lost his arm in the battle. Canopy and the kids start moving, unaware the TRF has spotted them. Unable to determine what faction Canopy is and with kids possibly in danger, TRF commander [[Santos]] orders an air strike. The missile takes out Canopy, who thanks a tearful Izabella before dying. The kids are soon rescued by [[Cade Yeager]] and [[Bumblebee (Movie)|Bumblebee]] who destroy another Sentinel.

Cade drives the kids to the border of the no-go zone and drops them off before returning to the crashed ship. Despite his efforts, the pilot within dies, but not before attempting to present Cade with the [[Talisman (TLK)|Talisman]]. Cade does not take it. He reports the pilot's death to Bumblebee shortly before [[Barricade (Movie)|Barricade]] appears and Cade is suddenly surrounded by TRF forces. Meanwhile, the Talisman sprouts legs and crawls away from the ship. Cade refuses to divulge where the other Transformers are. Bumblebee arrives, only to be blown to pieces by the TRF. Moments later, the parts start reconnecting as Bumblebee reassembles himself, sending the TRF forces into disarray as he does so. He and Cade take Santos hostage, but the standoff is interrupted by the arrival of [[William Lennox|Lennox]] who tries to talk Cade and Bee into standing down. [[Hound (Movie)|Hound]]'s appearance settles things however, and Cade, Bee, and Hound leave, though the TRF manages to surreptitiously attach a tracking device onto Bumblebee.

Lennox reports to [[Morshower|General Morshower]] who plays a recording of Barricade reporting back to Megatron. Megatron is disappointed Barricade failed to secure the Talisman as it is the object they need to lead them to the staff, but Barricade believes the TRF will lead them to it. Morshower orders Lennox to return to his covert infiltration of the TRF.

[[File:TLK Optimus chained.jpg|thumb|left|300px|My soul is prepared. How's yours?]]

Optimus's voyage through space comes to an end as he crashes on the ravaged surface of [[Cybertron (planet)|Cybertron]], which has been mysteriously disassembled into many pieces. He encounters and attacks [[Quintessa (TLK)|Quintessa]], who claims to be his creator and the "Prime of Life," but she easily restrains him.

As he returns to the [[Junkyard (TLK)|junkyard]] he calls home, Cade realizes that the Talisman has somehow ended up in his vehicle. In England, [[Cogman]] alerts [[Edmund Burton|Sir Edmund Burton]] to the arrival of the Talisman. Elsewhere in England, [[Viviane Wembly]] wins a game of polo for her team before returning to the [[University of Oxford]]. She lectures her class on King Arthur, someone she believes to be a made-up legend, unaware she's being watched by Burton. Burton gives instructions to a nearby parked car.

Quintessa tells Optimus that he must retrieve her staff, stolen by her knight guardians and hidden on Earth.

[[Drift (AOE)|Drift]] and [[Crosshairs (AOE)|Crosshairs]] are hanging out in the junkyard. Cade, Hound, and Bumblebee stop off on their way back so Cade can banter with the local authority, Chief [[Sherman]], who complains that his cruiser has been stolen. The trio continue to the junkyard where [[Jimmy (TLK)|Jimmy]] and [[Wheelie (ROTF)|Wheelie]] are looking at online photos of custom cars. They are unaware Izabella and Sqweeks have stowed away on Hound. While Bumblebee and Crosshairs come to blows, Cade persuades [[Grimlock (AOE)|Grimlock]] to cough up Sherman's cruiser, or what's left of it. [[Daytrader]] arrives, bringing [[Starscream (Movie)|Starscream]]'s head and a new voicebox for Bumblebee. He's interested in Cade's Talisman, and says it's a sign of the impending apocalypse. Izabella fronts up to Cade and attempts to pursuade him to let her stay. They return to Cade's trailer for antics with the [[Mini Dinobot]]s and trade stories of lost family members. Izabella manages to impress Cade with her knowledge of Cybertronian physiology and he's convinced to let her stay.

In [[Namibia]], scientists arrive at a location to find a giant metal horn poking out of the ground. News of the horn, and five more like it, get back to Simmons and Burton. Meanwhile the NASA scientists meet with [[President of the United States|presidential]] staff to report they have detected an approaching planet, which they say will arrive in three days.

Helped by Hound, Cade makes an untraceable satellite phone call to [[Tessa Yeager|his daughter]] at college, but is unable to speak to her for fear that his voice will be recognized by the [[CIA]], and can only listen as she tries to convince him to get a girlfriend.

Lennox meets Morshower at the [[Pentagon]] for a briefing on the horns — Megatron has been spotted visiting them and has snatched up two CIA operatives as hostages. Lennox and some lawyers meet with Megatron to negotiate the return of some of his men. They agree to release [[Mohawk]], [[Dreadbot]], and [[Nitro Zeus]]; [[Berserker]], however, turns out to be a step too far, and Megatron is forced to select [[Onslaught (ROTF)|Onslaught]] instead. Morshower believes they can use Megatron so they can get hold of Cade's Talisman themselves.

[[File:TLKIzzyAndDecepticons.jpg|thumb|right|300px|The Grail is mine, and you're going to get it for me.]]

As morning breaks over the junkyard, the Decepticons prepare to move in, observed by the TRF. Izabella attaches a new arm to Sqweeks, before helping Cade fit Bumblebee's new voicebox. Bee is not happy with the result, which sounds like a GPS. Sherman gives the group advanced warning of the impending Decepticon assault, and the Autobots and humans scramble to get ready to escape. Megatron's group arrives to find the junkyard deserted, at least until Hound pops up and starts shooting. Megatron returns fire. The Autobot group heads into the nearby town, where Drift finds the tracking device on Bee. Grimlock and [[Slug (AOE)|Slug]] ambush the TRF forces en route to the town. Santos has a swarm of unmanned drones sent in. The Decepticons arrive in the middle of town and immediately spot Sqweeks, which draws Izabella out in an attempt to save the tiny Autobot. Cade detonates the explosives hidden around town and flees with Izabella, pursued by Barricade. The 'Con is knocked aside by Grimlock, who also devours Dreadbot. As the battle rapidly turns against the Decepticons, with Onslaught being killed by Drift and Crosshairs, Megatron calls a retreat. Mohawk, however, is left behind and is subsequently reduced to a head by Bumblebee. Cade, Izabella, and Jimmy take cover in a disused church as the TRF drones move in, however the drones continue to pursue them through the church. Cade and Izabella take two of them out, but Jimmy tries to bluff a third, banking on the idea it's using facial recognition. He gets shot anyway, but fortunately it was only a beanbag.

The trio head into another disused building and enter a lift where they encounter Cogman, who announces he's come to collect Cade. The discussion ends when a drone arrives, and Cade ends up clinging to it as it flies wildly around the street. Cogman phones Sir Burton to report the bad news, but fortunately Cade survives his impromptu flight, partly thanks to the Talisman protecting him from bullets. He manages to ride another drone to the ground and is met by Cogman who explains that he's important because of the Talisman. Crosshairs attempts to prevent Cogman from doing anything, only for the smaller robot to break his finger. Cogman convinces Cade to go with him and leave the others. Cade and Bee accompany Cogman on a plane to England.

Morshower and Lennox track the flight, and note that Megatron's group is giving pursuit. Lennox is ordered to take the TRF team to the UK as well.

Simmons calls Sir Burton to let him know a book has been tracked down. NASA continues tracking the incoming planet, now identified as Cybertron. Quintessa reveals to Optimus that Earth is actually [[Unicron]] and that they're going to kill him with the staff, an act which will destroy Earth and restore Cybertron. Optimus's optics turn purple as Quintessa addresses him as "Nemesis Prime". Optimus swears to fight anyone who interferes with his new mission.

[[File:TLKWW2Flashback.jpg|left|upright=1.6|thumb|Nazis. I hate those guys.]]
Viviane and her family watch a news report on the giant horns. Conversation turns to her dead father, and her mother suggests she check her father's study in case there's anything useful for her work. Disinterested, she instead gets into her car where an invitation falls out of the glove compartment. The car takes off of its own accord and starts driving her through the streets of [[London]]. When she smashes a window, the car complains in a French accent and throws her into the trunk. She calls for help, having realized she's in a Transformer, and the car [[scanning|scans]] a passing Lamborghini, reconfiguring itself into a copy of the other vehicle.

Cade's plane lands at Sir Burton's castle, where he and Bumblebee are shot at by [[Bulldog (TLK)|a tank Transformer]]. Sir Burton apologizes and takes a look at the Talisman. [[Hot Rod (DOTM)|Hot Rod]] arrives carrying Viviane, who is unhappy at being kidnapped. Once things calm down, Sir Burton explains he's the last of the [[Order of the Witwiccans]]. Cade's boorish behavior towards Viviane results in him being assaulted by Cogman. Sir Burton shows off portraits of his family tree and the Witwiccans, and relates how the Transformers have been helping humans for centuries, such as when Bumblebee and Hot Rod took part in [[World War II]]. They head to another building which houses the original [[Round Table]] used by King Arthur and his knights when they teamed up with the twelve [[Guardian Knight]]s. Further there is a legend that a last knight would be found and thanks to possessing the Talisman, that's Cade. Only Merlin's DNA can unlock the power of the staff, which is where Viviane comes in as a direct descendant of Merlin. She has no idea where the staff might be though. Further discussion is halted as [[MI6]] and TRF forces arrive to assault the castle. Despite [[Spitfire Autobot|one of the elderly Autobots]] attempting to defend the castle only to power down as a result of his aging, Hot Rod's time stopper weapon gives the group enough time to escape.

[[File:TLK Bumblebee car attack.jpg|thumb|right|300px|How does one get off this thing?!]]
Simmons makes an irate call to Sir Burton, who is currently being pursued through London and is late for the appointment at [[Trinity Library]]. Bumblebee arrives at Viviane's house with her and Cade, and the pair start rifling through her father's study in search of a clue. Sir Burton's dropped off at the library, but Simmons demands to be inducted into the Order of Witwiccans before he'll point Sir Burton to the book, which reveals Earth is Unicron and points them to [[Stonehenge]]. Cade and Viviane find a clue in an old popup book which points them to the [[HMS Alliance|HMS ''Alliance'']] at a [[Rotal British Submarine Museum|naval museum]]. The TRF arrive at the house. Meanwhile, Sir Burton and Cogman switch cars and a high-speed chase through the streets of London ensues. Cade and Viviane, now also making a getaway in Bumblebee, let them know about the navy museum. Cogman manages to shake his pursuers while Bumblebee manages to shake Barricade by blasting the Decepticon.

Bumblebee reaches the naval museum at the same time as Cogman and Sir Burton, and they have the HMS ''Alliance'' evacuated. Sir Burton leaves the others to it, explaining that the submarine, in reality a Transformer, knows the way to the staff. The sub launches, with Bumblebee clinging to the exterior so he cam come along for the ride. The sub's departure is noted by TRF and they track it as it heads away from England. The TRF scramble their own submersibles to give chase. A nuclear sub fires missiles at the ''Alliance'' which responds by ramming the other sub and diving deeper into the ocean. Cogman fires himself out through a torpedo tube.

Sir Burton arrives at Number 10 to see the [[Prime Minister of the United Kingdom|Prime Minister]], but is turned away. Cogman returns to the sub with a couple of fish he's caught. Viviane and Cade share clumsy sexual chemistry until Cogman reveals he's made sushi as a "last meal". Sir Burton takes a secret back entrance into Number 10 to talk to the PM, holding off security by threatening to release the [[watch that killed Hitler]]. Sir Burton tells the PM to mobilize the military to Stonehenge. The ''Alliance'' zeros in on a vast undersea Transformer ship, which lights up as they approach. The pursuing TRF subs also spot the ship, but have to make their own way in after the airlock doors close behind the ''Alliance''. The ''Alliance'' surfaces beyond the airlock, and the group starts exploring.

[[File:TLKOptimusVsBumblebee.jpg|left|upright=1.6|thumb|Two selfless martyrs. Jesus Christ!]]
Back at the junkyard, Izabella, Sqweeks, and Crosshairs look up at the approaching Cybertron. Elsewhere, NASA and [[European Space Agency|ESA]] scientists give a briefing as the approaching planet scrapes the surface of the [[Moon (moon)|Moon]]. The doomsday news is broadcast on [[television]] around the world. The subs carrying the TRF teams led by Lennox and Santos emerge into an air pocket, and they move out. Daytrader arrives back at the junkyard with the [[Knight Ship|Autobots' ship]], and the group there prepares to head to England to help out. Cade and Viviane find a chamber holding motionless Knights of Iacon. Cybertron moves into Earth's atmosphere, passing the [[International Space Station]]. Viviane touches a Celtic engraving which reveals Merlin's sarcophagus, inside which they find a wooden staff. As the TRF moves through the same chamber, [[Skullitron|one of the knights]] springs to life. Cade keeps it distracted as the TRF attacks it, eventually bringing it down. Viviane grabs the wooden staff which transforms into metal in her hands. Lennox and Santos attempt to get her to hand it over, but she reveals only she can use it. More knights revive and attack, however a short time later, Optimus kills them and forces Viviane to turn the staff over to him. Sending the others back to the sub, Cade, Lennox, and Bumblebee go after Optimus.

[[File:TLK-Cade wields Excalibur.jpg|right|thumb|300px|You're strangely dressed... for a knight.]]
Bumblebee fights with Optimus atop the vast ship as it comes to the surface. Bumblebee manages to get the better of his former leader, and Cade attempts to persuade Optimus to stop fighting. As the ship rises out of the water, Optimus is able to get the upper hand and is prepared to end Bumblebee when Bee manages to talk in his own voice. Shaking Quintessa's influence, Optimus drops his sword, just in time for Megatron to swoop in and claim the staff. After the Decepticons leave, the remaining Knights of Iacon emerge from the ship and are ready to execute Optimus for aiding Quintessa's cause. The Talisman transforms into a sword which Cade uses to block the killing strike, and the Knights recognize Cade as a knight. Though Prime is ready to die, Cade talks him out of sacrificing himself, and Optimus announces they have to destroy Quintessa with the other Autobots show up in their ship.

[[File:TLK-Knightstogether.jpg|thumb|left|300px|He chose poorly.]]

Cybertron makes touchdown on Earth, causing untold destruction. Megatron arrives at Stonehenge with the staff. Lennox contacts Morshower with the coordinates for the "end game", an [[ignition chamber]] which is part of one of the dangling pieces of Cybertron and military forces move in. Cade comes up with a plan to load Ospreys onto the Autobot ship so they can get close enough to the ignition chamber to land. NASA thinks this is a bad plan and works on an alternate idea. The massive ship continues towards Stonehenge where the Decepticons, along with Sir Burton and the military forces, are waiting. At Sir Burton's signal, the military opens fire on the Decepticons as the massive ship arrives directly overhead. The Autobots regroup with Cade and the TRF, and Optimus Prime gives a stirring speech before blasting off. Cogman manages to find Sir Burton, who had been blasted by Megatron sometime prior to the Autobots' arrival, shortly before he expires.

Megatron returns to the Ignition Chamber where Quintessa is waiting. She plugs the staff into the floor, and lightning starts arcing about. The pieces of Cybertron start moving about and joining together, causing those on the ground to run for their lives. Massive worldwide destruction ensues. As the Autobot ship carries Autobots, knights and humans up to their fates, Cade asks Viviane out on a date. Jets soften up the defenses around the ignition chamber while the humans all board the Ospreys, and Cade has it out with Santos. Shamed, the TRF troops all rip off their insignias. The Ospreys launch, and Izabella and Sqweeks reveal they've stowed away on the one carrying Cade and Viviane. Covered by the jets and the giant three-headed dragon, the Ospreys head to the ignition chamber, and crash-land on the surface. The landing site is immediately a war zone as Megatron and his Decepticons stand in their way. Lennox spots the entrance to the chamber, but the team is pinned down by a gun emplacement. Izabella instructs Sqweeks to go blow the gun emplacement up. [[Infernocus]] forms under Megatron's orders and knocks Bumblebee and company out of the air.

[[File:TLKEnding.jpg|right|upright=1.6|thumb|May we go home now, please?]]
Meanwhile, the NASA scientists have come up with a plan to use nukes to cause a nearby chunk of Cybertron to destroy the ignition chamber. Morshower contacts Lennox to let him know the new plan, and the TRF forces start withdrawing. Sqweeks succeeds in blowing up the gun emplacement. Optimus arrives aboard the dragon and takes out Infernocus. As the TRF troops parachute off the platform, the jets nuke the neighbouring chunk of Cybertron. Viviane drops her parachute and heads back towards the chamber, followed by Cade. The chunk hits the platform containing the chamber, however despite the devastating impact, the chamber continues to function.

[[File:Transformers_5_Unicron.jpg|left|upright=1.6|thumb|Trust no one.]]
The chamber tumbles down until it comes to rest on another part of Cybertron. Inside, chaos reigns as the Autobots and Decepticons fight and Viviane grabs the staff. Optimus kicks Megatron through a wall shortly before another impact sends the chamber tumbling out of the sky. Bumblebee kills Nitro Zeus and blasts Quintessa as Optimus manages to distract her. Quintessa vanishes in a flash of blue light. Viviane finally pulls the staff free, shutting down the Ignition Chamber just before it crashes to the ground. Optimus dramatically drives out of the cloud of debris raised by its impact, carrying Cade and Viviane. As everyone reunites, Optimus gives another stirring speech about how Earth and Cybertron are now joined as one before the Autobots depart for Cybertron alongside the guardian knights.

Meanwhile back in Namibia, Quintessa, now in a human form, walks up to one of the scientists studying the giant metal horn and offers to tell him how to kill Unicron.

==Quotes==
"All right, I am what they say. I'm a liar, a charlatan. I've deceived my whole life, but if I could, for one moment, change this world for the better, I would give up everything! Everything! I'd give up drink! Money! Wom- ...Drink and money!"
:—'''Merlin'''

"Your world is dying. I've been waiting for you, Optimus...Come meet your ''maker''."
:—'''Quintessa'''

"You dare to strike your ''God?!'' Your war ''doomed'' Cybertron!" 
"Megatron started the war-" 
"''You'' destroyed your world, you fool!"
:—'''Quintessa''' shows '''Optimus''' who's boss after slapping him.

"There is a way to heal your world. My power of creation, the staff, was stolen from me by my twelve Guardian Knights. They betrayed me, and hid it on Earth. Gave it to your ''precious'' humans...the staff is the only way to bring life back to Cybertron. You are going to find it for me. Do you seek redemption, Prime? ''Do'' you?" 
"My maker, I ''do''." 
:—'''Quintessa''' coaxes a half-brainwashed '''Optimus''' to her side.

"The end is near, my old treacherous friend... what a shame you'll be unable to see it."
:—'''Megatron''' musing to the decapitated head of Starscream

"Go to hell!" 
"'This planet ''is'' hell!"
:—'''Izabella''' and '''Megatron''' exchange smack talk

"Don't kill the messenger... or the messenger will kill ''you''."
:—'''Cogman'''

"You are needed, sir. Urgently. My master is fond of saying that all the important decisions in life often come down to just one moment."
:—'''Cogman''' impresses on Cade the gravity of the situation.

[Cogman is playing the organ] 
"Stop that!" 
"I was trying to make the moment more epic"
:—'''Cogman''' annoying '''Sir Edmond Burton''' and practicing for Britain's Got Talent.

"Move, bitch, get out my way!"
:—'''Cogman''' sure loves somewhat dated references...

"Optimus...it is time you knew the truth. The place you call Earth has another name: Unicron." 
"Earth...Unicron? Cybertron's ancient enemy?" 
"Yes. You are going to kill him. With my staff, we will drain the very life from Unicron. Earth ''will die''. 
"Yes..." 
"And your world will be reborn... ''Nemesis Prime''. 
"I will fight anyone who stands in my way."
:—'''Quintessa''' coaxes a completely brainwashed <s>'''Optimus'''</s> '''Nemesis Prime''' to her side.

"Introductions. Miss Viviane Wembly: Master of History, Oxford; Doctor of Philosophy, also Oxford; and Doctor of Letters, Oxford again, I think. Anything else? Anyway, meet Cade." 
"...''Yeager''. Cade Yeager. I'm an inventor."
:—'''Sir Edmund Burton''' and '''Cade Yeager'''

'''Hot Rod:''' "Bonjour, chérie! Je M'appelle Hot Rôd." 
'''Viviane:''' "Ut what?" 
'''Hot Rod:''' "Hot ''Rôd.''" 
'''Viviane''' "Hut Rud?" 
'''Hot Rod:''' "''Hot Rôd!''" 
'''Sir Edmund Burton:''' "Hot. Rod." 
'''Hot Rod:''' "Mhmm." 
'''Sir Edmund Burton:''' "It's his French accent." 
'''Viviane:''' "Is he French?" 
'''Sir Edmund Burton:''' "No, he just likes the accent." 
'''Hot Rod:''' "Non! No no no, I ''HATE'' the accent! But I can't get rid of it! I'm ''stuck'' with the accent!"
:—Everybody loves '''Hot Rod'''.

"Bee?" 
"Yes." 
"But he's so nice." 
"Behind the lines during the war they called him many things... nice was never one of them." 
:—'''Cade''' and '''Sir Edmund''' on Bumblebee's past.

"I-I am Bumblebee... Your oldest friend! Optimus... I would lay down my life for you."
:—'''Bumblebee''' regains his voice, and Optimus regains his mind.

[In a Siri-type voice] 
"Daytrader is a punk-ass bitch."
:—'''Bumblebee''' isn't happy.

"I knew you couldn't do it! Your time is over, Prime. You ''FAILED''! You turned your back on Cybertron, now you will watch Earth ''DIE''!"
:—'''Megatron''' denounces Optimus after his redemption

"Knights, Autobots - this cannot and will not be the end. To save Earth and her people, we are going to steal Quintessa's staff. Only you, Viviane, can take it back. I will lead the way into her chamber, and when the account of the ages is etched into the cosmos, let those who exist long after us know that this was our finest hour!"
:—'''Optimus''' rallies his new and old allies before the final battle

"Did you forget who I am? ''I AM OPTIMUS PRIME!''"
:—'''Optimus''' as he effortlessly kills the Infernocons. They should've run for cover, or at least DUCKED.

"We were brothers once!" 
"''Once.''"
:—'''Megatron''' and '''Optimus Prime'''

"At the heart of every legend, there is truth: a few brave souls unite to save the world. We can be heroes in our own lives, every one of us, if we only have the courage to try. Our fates were always intertwined, but now our worlds are joined as one. We need to repair our planets, work together, if we wish to survive. A dangerous secret is buried deep inside the Earth. There is more to this planet than meets the eye. I am Optimus Prime, calling all Autobots... It is time to come ''home''."
:—'''Optimus Prime'''<nowiki>'</nowiki>s closing narration.

==Characters==
{{featuredcharacters|
h1=[[Autobot]]s|c1=
*[[Optimus Prime (Movie)|Optimus Prime/Nemesis Prime]] ([[Peter Cullen]])
*[[Bumblebee (Movie)|Bumblebee]] ([[Erik Aadahl]])
*[[Hot Rod (DOTM)|Hot Rod]] ([[Omar Sy]])*
*[[Hound (Movie)|Hound]] ([[John Goodman]])
*[[Drift (AOE)|Drift]] ([[Ken Watanabe]])
*[[Crosshairs (AOE)|Crosshairs]] ([[John DiMaggio]])
*[[Cogman]] ([[Jim Carter]])
*[[Sqweeks]] ([[Reno Wilson]])
*[[Grimlock (AOE)|Grimlock]]
*[[Slug (AOE)|Slug]]
*[[Mini Dinobot|Mini-Dinobots]]
**Mini Grimlock
**Mini Slug
**Mini Strafe
*[[Wheelie (ROTF)|Wheelie]] ([[Tom Kenny]])
*[[Daytrader]] ([[Steve Buscemi]])
*[[Topspin (DOTM)|Topspin/"Volleybot"]] ([[Steven Barr]])
*[[Canopy]]†
*"[[Bulldog (TLK)|Bulldog]]" ([[Mark Ryan]])
*[[Trench]]
*[[Spitfire Autobot]]†
*[[Northrop Autobot]]
*[[HMS Alliance|HMS ''Alliance'']] Autobot

|h2=[[Decepticon]]s|c2=
*[[Megatron (Movie)|Megatron]] ([[Frank Welker]])
*[[Barricade (Movie)|Barricade]] ([[Jess Harnell]])*
*[[Nitro Zeus]] (John DiMaggio/Steven Barr)**
*[[Mohawk]] (Reno Wilson)
*[[Onslaught (ROTF)|Onslaught]]†
*[[Dreadbot]]
*[[Berserker]]†
*[[Starscream (Movie)|Starscream]]'s head
*Decepticon [[protoform]]s

|h3=[[Human]]s|c3=
*[[Cade Yeager]] ([[Mark Wahlberg]])
*[[Viviane Wembly]] ([[Laura Haddock]])
*[[William Lennox]] ([[Josh Duhamel]])
*[[Izabella]] ([[Isabela Moner]])
*[[Edmund Burton|Sir Edmund Burton]] ([[Anthony Hopkins]])
*[[Seymour Simmons]] ([[John Turturro]])
*[[Santos]] ([[Santiago Cabrera]])
*[[Jimmy (TLK)|Jimmy]] ([[Jerrod Carmichael]])
*[[Morshower]] ([[Glenn Morshower]])
*[[Merlin]] ([[Stanley Tucci]])
*[[King Arthur|King Arthur]] ([[Liam Garrigan]])
*[[JPL Engineer]] ([[Tony Hale]])

|h4=[[Knights of Iacon]]|c4=
*[[Dragonstorm]]
**[[Stormreign]]†
**[[Dragonicus]]
**[[Steelbane]]
*[[Skullitron]]†
*[[Talisman Knight]]†

|h5=Others|c5=
*[[Quintessa (TLK)|Quintessa]] ([[Gemma Chan]])
*[[Infernocus]]
**[[Infernocon]]s
*[[Unicron]]
*The [[watch that killed Hitler]]
*[[Vatti Bot]]
|nonumbering=true
}}
<nowiki>*</nowiki>Certain lines from these characters are not delivered by their credited actors, but the fill-in actors who performed the "scratch track" for the movie, whose recordings have survived into the finished film. 
<nowiki>**</nowiki>Nitro Zeus' voice actor varies depending on the version of the film (see "[[#Other versions|Other versions]]," below). The "finished" version shown in English-speaking countries features John DiMaggio, and the other, shown internationally, features Steven Barr. Both actors are credited on the official digital release, as line readings from both make it into that version of the film. 
<nowiki>†</nowiki>Denotes a character who speaks, but has no credited voice actor. The internet has popularly attributed these roles to DiMaggio, Barr, and Welker, variously, but often incorrectly, and with no proof; more likely, at least some are performed by scratch track actors and were not replaced for the finished film.

==Continuity notes==
*Optimus left Earth at the end of [[Transformers: Age of Extinction (film)|the last movie]], to look for the mysterious [[Creator (AOE)|Creators]]. The [[Seed]] he was carrying is absent and its fate is unmentioned, but he ''did'' say he was going to take it where "it could never be found," so perhaps he accomplished that first. As for the Creators, they are left ambiguous; Quintessa professes to have created the [[Transformer|Cybertronian]] race, but no attempt is made to connect or reconcile her with the biomechanical alien arm seen in ''Age of Extinction'', and she is labelled "the great deceiver" by the knights, throwing anything she claims into question.
*It seemed as though Cybertron was disintegrated at the end of ''Dark of the Moon'', but it was unclear if what we were seeing was literal, or just an exaggerated visual of the space bridge collapsing and the planet disappearing with it (this was a film in which a planet could be "half-teleported" and be absolutely fine, after all). Here, it appears partially broken-apart, chunks of the planet tethered to the rest by cables.
*Merlin mentions that Cybertron was "destroyed"; he's referring not to ''Dark of the Moon'' (which, obviously, hadn't happened yet at that time), but to the planet being ravaged by the war, and left barren and lifeless by the loss of the [[AllSpark]] prior to the [[Transformers (film)|first movie]].
*As per the end of ''Age of Extinction'', Drift has only one of his two longswords, having evidently never recovered the other after he hurled it into a [[Trax (AOE)|Trax]] during the final act of the film. However, see "[[#Errors|Errors]]".
*Wheelie reappears following his absence from the previous film, revealed to have survived [[Cemetery Wind]]'s Autobot hunt. Given that [[Sideswipe (Movie)|Sideswipe]] was also mentioned to have been killed by Cemetery Wind in ''Age of Extinction'' tie-in material, the only Autobots who survived the end of ''Dark of the Moon'' whose current statuses are unknown are [[Mirage (Movie)|Dino]] and [[Roadbuster (DOTM)|Roadbuster]].
*The Dinobots were "set free" by Optimus at the end of the last movie, though at least some of them have since joined up with the main Autobot team in hiding, presumably for pragmatic reasons. Unnamed in dialogue in the previous film, Grimlock is here called by name (by Cade), the only Dinobot named on-screen.
*Izabella mentions that her parents were killed during the Decepticon invasion of Chicago in ''[[Transformers: Dark of the Moon (film)|Dark of the Moon]]''.
*Morshower says that America has made deals with the devil before to get while they want. While there's certainly a lot of real-world basis for this claim that is beyond the scope of discussion for this wiki, in the context of the films, mention could be made of the United Nations agreeing to [[Sentinel Prime (ROTF)|Sentinel Prime's]] demands for the Earth Autobots to be evicted from the planet only to backfire horribly for humanity.
*[[Jolt_(ROTF)|Jolt]]´s head is seen in the junkyard in the background when Jimmy is reacting to the arrival of the TRF. Jolt was killed off in [[Rising_Storm_issue_4|Rising Storm issue 4]], though who knows how his head ended up in the junkyard.
*Cade's daughter Tessa was a soon to graduate high school student in ''Age of Extinction'', and she has since gone on to college.
*Starscream was killed by a [[NEST]] boomstick at the climax of ''Dark of the Moon''. ''Age of Extinction'' established that scavengers had salvaged many objects from the Battle of Chicago, explaining why Daytrader found his head in Buffalo.
*The T.R.F.'s prison facility is labeled "[[N.B.E.]] Supermax", in reference to [[Sector Seven]]'s acronym for the Transformers.
*Megatron addresses Starscream's disembodied head as "my treacherous old friend". Back in ''[[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]]'', Megatron accused Starscream of abandoning him to die in the [[Transformers (film)|first movie]]. We wouldn't call that a justified accusation, but what can we do? It's the word of a dead skull against that of the universe's greatest warlord.
*When Viviane is abducted by Hot Rod, she asks if her captor is a famous Transformer such as [[Shockwave (Movie)|Shockwave]] or [[Soundwave (ROTF)|Soundwave]], unaware that they both died in ''Dark of the Moon''.
*Pictures of [[Sam Witwicky]], [[Archibald Witwicky]], [[Ironhide (Movie)|Ironhide]], and [[Shockwave (Movie)|Shockwave]] are briefly visible in Burton's mansion. Burton's claim that he is the last living member of the Witwiccans indirectly implies that Sam died off-screen after his last appearance in ''Dark of the Moon''.
*Daytrader gives the Autobots [[Knight Ship|Lockdown's ship]], which was last seen being attacked by [[People's Liberation Army|Chinese military]] jets in Hong Kong.
*The ''Ark'' is briefly seen on the Moon, where it was revealed to be back in ''Dark of the Moon'', having been left there untouched in the years since, along with the site of the [[Apollo 11]] moon landing.
*Among the landmarks trashed by the hanging chunks of Cybertron is the [[Great Pyramid of Giza]], where the climax of ''[[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]]'' took place, recognizable by the top missing to reveal the Star Harvester hidden underneath.
*The Decepticons are seen using several [[Orbital Assault Carrier]]s, as they were in ''Dark of the Moon''.

==Transformers references==
*[[Hot Rod (DOTM)|Hot Rod]] and [[Onslaught (ROTF)|Onslaught]] take their names from Generation 1 characters, but they have little relevance to their progenitors as far as appearance, personality, or role in the story goes.
*Quintessa is inspired by the [[Quintesson]]s, the extraterrestrials antagonists from season 3 of the [[The Transformers (cartoon)|original 1980's cartoon]]. In the cartoon continuity, the Quintessons were the creators of the Transformers, in the same way that Quintessa claims to be in the film. She seems to be physically based off of [[Quintus Prime]], a relatively new character introduced through 2013's ''[[Transformers: The Covenant of Primus|The Covenant of Primus]]'', who has the power to create life (as Quintessa claims she does) and was responsible for creating the Quintessons.
*[[Unicron]] is the ancient enemy of [[Primus]]/Cybertron, who was introduced in ''The Transformers: The Movie''. The idea of Unicron being Earth is derived from the ''[[Transformers: Prime (cartoon)|Transformers: Prime]]'' cartoon, in which the planet formed around his dormant body. Whether or not these particulars hold true for the movie's incarnation of Unicron remains to be seen.
* When Optimus Prime falls under Quintessa's control, he is dubbed "[[Nemesis Prime (disambiguation)|Nemesis Prime]]", an obvious reference to the evil clone of Optimus Prime that has appeared in many continuities.
* Several Transformers introduced in this film have altered designs from past films, yet are entirely new characters nevertheless. Onslaught and [[Canopy]] are both altered versions of [[Long Haul (ROTF)|Long Haul]], [[Nitro Zeus]] employs the same body design as the [[KSI Boss]]es but has a head identical to [[Shockwave (Movie)|Shockwave]]'s, [[Dreadbot]] is an altered version of [[Crowbar]], [[Berserker]] is a homage to [[Crankcase (DOTM)|Crankcase]], and [[Trench]] is the same body-type as [[Scrapper (ROTF)|Scrapper]] and [[Scrapmetal (ROTF)|Scrapmetal]]. Also, despite being based off Constructicons, Canopy and Trench are both Autobots.
* Edmund Burton claims Cogman is a [[Headmaster (technology)|"headmaster"]], which is typically a human-sized bot that transforms into the head of a larger bot. While this reference ''is'' borne out by his [[Cogman#Toys|Deluxe Class toy]], which features a larger vehicle body and a detachable head, indicating it was ''supposed'' to be part of the film, it didn't happen on-screen.
* Burton's walking stick makes the classic transformation sound when it turns into a gun.

==Real-life references==
*King Arthur, Merlin and the associated knights are from British legend. The battle depicted at the beginning of the movie is the [[w:Battle of Badon|Battle of Badon]].
*The TRF Sentinel that attacks Bumblebee and the kids bears resemblance to the ED-209 from ''Robocop'', with a nearly identical leg design.
*Jimmy says that when Cade is away from the junkyard, the Autobots are so rowdy that it becomes the ''[[w:Wild Kingdom|Wild Kingdom]]''.
*The bogus voice box Bumblebee gets from Daytrader has the voice of {{w|Siri}}, the AI assistant found in most iPhones.
*Crosshairs calls Cogman a "[[Star_Wars_(film)|C-3PO]] ripoff".
*Sir Edmund Burton quotes the song ''[[w:It's a Long Way to Tipperary|It's a Long Way to Tipperary]]'' in reference to World War I.
*While evading the constabulary in London, Cogman breaks into an impromptu rendition of Ludacris's 2002 hit "[[w:Move Bitch|Move Bitch]]", though he incorrectly sings "get out of my way" rather than "get out the way".
*Optimus' speech before the final battle begins ends with the line "let those who exist long after us know that this was our finest hour", paraphrasing one of [[w:Winston Churchill|Winston Churchill's]] most [[w:This was their finest hour|famous speeches]].
*Optimus saying "Say hello to my friend, Bumblebee!" is loosely based off of the line "Say hello to my little friend!" from ''Scarface''.

==Other editions==
==="International" version===
Two versions of the film were released to theaters: one screened in English-speaking countries, which seems to be the "finished" version, and another shown internationally, with foreign language subtitles, which appears to be an earlier version. There are numerous differences in dialogue between the two versions, with some lines being dropped, added, or changed completely for the finished version, including ones that even help to make the film make more sense!
*When Hound shows up when TRF are talking to Bee and Cade, in the finished version he says, "Sorry I'm late! My invitation to this ass-kicking must have gotten lost in the mail." The alternate version has him say "Mornin', fellas! I like showing up to a gun fight! This round mound's gonna mow you down. Translation: Sayonara, suckers!"
*When Crosshairs sits on the orbital assault carrier in the junkyard, in the finished version he says, "Losing our heads sitting around here, So tired of hiding.", while in the alternate version, he says "Ughhhhh, so bored on this forsaken rock.". Take note that his lip syncing is supposed to pair up with the alternate version's dialogue.
*When Hound arrives in the junkyard, he tosses aside a weapons cache that explodes on impact behind him. For some reason, the film plays this as a "flatulence" gag, though it differs between versions; in the finished version, Hound says "I shouldn't have eaten all of that Tijuana street machinery!" while in the alternate version, he says "Woah, been holding that one in for a while!"
*When Daytrader says "You always resort to violence, right off the bat!", in the finished version Hound replies "I love violence!". Hound does not reply in the alternate version.
*Hound has an extra line about wanting to "deep-six" Daytrader in the alternate cut right before the Vatti Bot appears, whereas he remains silent in the final edition.
*Izabella laughs at Cade's attempts to make Grimlock spit out the cruiser in the alternate cut. She smiles, but remains silent in the final version.
*When Jimmy and Wheelie argue, the finished version has Wheelie back down a bit when Jimmy threatens and grabs him, with Wheelie adding that Jimmy is the worst "senior vice president ever". In the alternate cut, Wheelie continues to berate him , threatening "I'll have my Autobot brethren kick your ass!". Oddly, he still flails his hands around when he's not saying anything in the latter version, meaning his animation is meant to be paired with the "finished" audio.
*In the "earlier" version, all of Nitro Zeus's dialogue is provided by Steven Barr, and the actor receives an on-screen credit for the role. For the "finished" version, it was all re-recorded by John DiMaggio (with the credits altered to reflect the change), with some differences. During his introduction, for instance, the finished version has him say: "I know where you live, Enrique, say hello to your wife for me!" while the other, he says: "By the way, Enrique, Chet's sleeping with your wife!" Though in the international version, after said dialogue, DiMaggio's laughter can be heard.
*When arriving at the Junkyard, DiMaggio-Nitro remarks "Aw man, I kicked more ass in prison!" upon learning that Cade and co. have left, while in the alternate version Barr-Nitro says "Unfortunate, because I was looking to knock some heads!".
*While Megatron is musing to the head of Starscream, as he says "The end is near", DiMaggio-Nitro cuts in with "Oh, she's coming!" while Barr-Nitro remains silent.
*When the Decepticons arrive in the abandoned town, Barr-Nitro says: "I know they're close!" while DiMaggio-Nitro says: "Oh, I feel a fight comin'!"
*In the final film, when the Autobots discover the tracker planted on Bumblebee, Crosshairs remarks "The tracker led 'em right to us! When are you gonna grow up?" but in the alternate version, he says "What's this? You brought 'em right to us!"
*In the final film, after Drift kills Onslaught ("and his fat head!"), Crosshairs remarks, "Don't get any deader than that!" In the alternate version, Crosshairs is silent, and Drift instead says "Fantastic!" after his quip about Onslaught's head. In the final film, Drift's lips are still visibly moving at the point when he says "Fantastic!" in the alternate cut.
**Also, note that Crosshairs' gun's sound effect fires faster in the international version than the finished version's.
*After the town battle, Crosshairs calls the TRF drones "gnats" as he shoots them down in the finished version. He remains silent in the alternate version.
*In the finished version, when Crosshairs is talking about Cogman he says, "Hey Cade, what's with the C-3PO ripoff?", but in the alternate version he says, "I'll swat this metal cockroach for you Cade."
*Crosshairs whines that his finger is broken in the background when Cogman is speaking to Cade in the finished version. He remains silent in the alternate version.
*As the WWII flashback begins, a closeup of the Nazi stronghold's entrance is added in the international version, while the final version has the clip omitted.
*Before the end of the WWII flashback, Hot Rod screams a French language version of "Kill them!" in the finished version. He screams it twice in the alternate version.
*When Megatron steals the staff from Optimus, the "finished" film features Nitro Zeus saying: "You blew your chance to kill Unicron!" followed by Megatron saying: "I knew you couldn't do it. Your time is over, Prime! You failed!" The other has no Nitro Zeus dialogue, and instead features Megatron saying: "Quintessa, the most ruthless of our Gods, knew you couldn't do it. She knows I'm strong and you're weak."
*When the Guardian Knights attack Optimus, in the alternate version one of the Knights tells Prime "She put you under a spell!". In the finished version, that line was removed.
*Barricade has an extra line at Stonehenge in the alternate version, where he says "Yes! Drain Unicron! He will be powerless!"
*When Hot Rod flies to attack Infernocus, he responds "I got him!" in the finished version. In the international version, the original line is "I got him, Hound!".
*The finished version adds an extra line between Cade and Lennox on Cybertron about Optimus never having made it to the Ignition Chamber, while the alternate version never acknowledges his absence.
*When Optimus Prime attacks Quintessa, In the finished version she says, "You traitor!", and Optimus retracts his faceplate. In the alternate version she says, "Nemesis! You traitor!", and Optimus's faceplate does not retract.
*The final version has Quintessa scream as Bumblebee blasts her, while Bumblebee quips "Sting like a bee!"—but in the other version, Quintessa is silent, and Bumblebee's dialogue is very slightly different, with him saying "''I'' sting like a bee."

===Home video===
[[File:TLK_BlueHound_vs_RedHound.jpg|thumb|right|300px|Hound was feeling a little ''blue.'']]
The DVD and Blu-Ray releases of the film use the theatrical version, but with Hound's Red Cross symbols digitally recolored blue. The digital version, however, changes a few other things:
*The scene of Wheelie checking the used car website has been removed.
*Hound's "Tijuana street machinery" line is replaced with his "been holding that one in" from the alternate version.
*A scene where Daytrader rummages through his backpack and accidentally pulls out a small [[Vatti Bot]] which Bumblebee angrily squashes, has been cut.
*While both DiMaggio and Barr are credited for Nitro Zeus in the film's credits, all of DiMaggio's lines were present in the home video release.

==Errors==
===Continuity errors===
*Sir Edmund says the battle depicted at the start of the movie took place in 484 AD, while a caption over the first present day scene says it takes place 1600 years later, which would result in the rest of the film taking place in 2084.
*Cybertron appears as smaller than Earth, when in ''Dark of the Moon'', it was significantly larger than it.
*No explanation is offered for how Megatron met/became loyal to Quintessa, nor how Galvatron became Megatron again. He even transforms normally now, as opposed to bursting into a cloud of [[Transformium]] and reforming the way he did in ''[[Transformers: Age of Extinction (film)|Age of Extinction]]''.
*When Optimus first crash lands onto Cybertron, he makes grunting sounds but his lips don't move.
*Cade blows up the cockpit of the dying knight's ship, yet as he walks away from it the cockpit is intact.
*After Cade says "I don't sell out friends", he looks to his right, but in the next shot he's looking to his left.
*When Barricade throws the truck door, several fiery papers are strewn across the ground. Yet when the door hits the ground, none of the papers are there, nor is the area illuminated by flames.
*During the scene where Bumblebee reassembles his body, Cade hits someone over the head with his door and shatters the glass. When Bumblebee later transforms and drives off, both windows are intact.
*Speaking of, how Bumblebee gained the ability to reassemble himself is completely unexplained.
*The removal of the Vatti Bot sequence in the digital version introduces a continuity error: Cade can be seen falling over when parts fall off Daytrader's back, but is suddenly standing up in the next shot.
*Absent for the rest of the film, Drift suddenly has his second longsword for one scene, using the two blades to raise himself into a meditation pose on the morning of the Decepticons' attack on the junkyard.
*When Cade and Izzy are fitting a new voice box into Bumblebee, it is clear that they are using a prop on set, with no sign of Bumblebee's body. It is possible that due to his reforming ability, Bee was able to remove his head for the procedure.
**A similar scene occurs later in the film: after Cade produces the Excalibur sword, he's standing on Optimus's back—which is obviously a prop as Optimus isn't moving at all.
*Bumblebee tears out the "defective" voicebox yet is able to talk to Optimus later with no voicebox. Maybe he put the old one back in offscreen?
*Sqweeks is missing his scavenged Decepticon arm when the Decepticons invade the junkyard, his original arm appearing back in its place. It returns in all subsequent scenes with the character.
*The abandoned town the Autobots and humans seek refuge in has buildings which are a few stories tall at most, then Jimmy, Cade and Izabella are abruptly in a multi-story building with janitorial staff and an external lift when they encounter Cogman. After Cade's ride on a drone, they're suddenly back in the area with no tall buildings in sight.
*When the Decepticons arrive at the abandoned town, Nitro Zeus transforms and lands in front of the group, on the right side of the screen. However, when Izabella begins approaching the Decepticons, Nitro Zeus is now in the back and on the left of the screen.
*Brief shots of the Witwiccans and some of their artifacts depict various Transformers such as Hot Rod and Optimus Prime with their "modern" forms, years before they would take on such bodies.
*When leaving Burton's mansion, the order of the vehicles are (from front to back) Bumblebee, Hot Rod and the Aston Martin. However, several shots later, Hot Rod and the Aston Martin have switched places.
*Optimus remarks that he has not heard Bumblebee's voice "since Cybertron fell". Bumblebee actually spoke with his real voice briefly at the end of the [[Transformers (film)|first film]], albeit with a different voice actor.
*When the knights charge at Optimus, at least eleven can be seen running across the ship. This excludes [[Skullitron]] and the [[Talisman Knight]], who died by this point—however, Quintessa confirms there are "twelve guardian knights"—not thirteen.
*When Optimus shouts, "Viviane! Get in here!", he and the Autobots are shooting at Megatron and Nitro Zeus from a distance, as the Decepticons guard the entrance to the ignition chamber. However, two shots later, they're both gone and the Autobots have moved all the way to the chamber's entrance.
*Megatron has a new body and voice, but everyone acts as if he's the same as he was in the first 3 movies. This is similar to how Optimus' redesign went unnoticed in the previous film.

===Technical/animation errors===
*A shot of two horsemen being hit by arrows and fireballs during the opening battle is "reused" five minutes later; the same scene was shot but from a different angle/camera.
*When Hound arrives at the junkyard and transforms, several guns are briefly visible in the back of his truck mode—yet they weren't there when he drove in.
*Before crashing on Cybertron, Optimus's sword was attached to his back—yet when he crash-lands, he's kneeling in a crater holding his sword.
*When Optimus meets Quintessa and tosses his shield away, it reappears on his arm in the very next shot before disappearing again.
*Onslaught is shown to have a redesigned head in his intro scene, one which resembles Brawl's, to showcase exaggerated speech. Yet it strangely reverts to Long Haul's head for the remainder of his screentime.
*Despite transforming into a larger vehicle, Dreadbot is visibly shorter than Barricade.
*When Megatron picks up Sqweeks, the handle to his ikakalaka sword is constantly flipping around between shots, before the sword itself disappears after Cade sets off the explosives, and reappearing as he shoots at Cade and Izabella before Grimlock arrives.
*After Cade sets off the explosions, Megatron can be heard shouting, "Get those vile beings!" When he rises from the smoke, his mouth opens as if he shouts something, but no words are heard.
*When Mohawk jumps on top of the car, Onslaught's head is shown leaning against the vehicle's left door. However, when Drift decapitated Onslaught, his head fell behind the car.
**And for some reason, two different cars are used for the shots. The doors of the car were also open when Drift decapitated Onslaught, but are closed when Mohawk jumps onto the car.
*For two separate scenes, Hot Rod and Barricade's voices are not provided by their credited actors. The performers delivering these lines appear to be the fill-in actors who performed the "scratch track" for the movie, whose recordings survived into the finished film.
**Hot Rod's anomalous line—"She's very difficult!"—comes when he and Viviane arrive at Burton's estate. We can tell this is the scratch track because a promotional clip of the scene released before the film featured ''all'' of Hot Rod's dialogue being delivered by this actor, before Omar Sy recorded over it; his first line in the clip ("Leetle lady, non!") is replaced in the film (with "Non non non, leetle lady, why do you have to be zat way? Pour quoi?") but "She's very difficult!" remains unchanged.
**Barricade's non-Jess Harnell dialogue can be heard when the Decepticons arrive at Stonehenge ("I've lived for this! I've lived to kill a planet!" and "Drain Unicron! He will be powerless.").
*When Cade, Viviane, and Cogman are aboard HMS ''Alliance'', there is a camera shot of Cade looking through the periscope with Cogman to the right of screen. The camera angle then changes and shows Viviane in another part of the chamber. The camera returns to Cade, Cogman has vanished. The camera pans back to Viviane again, then returns to Cade, with Cogman back in the shot.
*When the HMS ''Alliance'' Transformer crashes into the submarine, a similar scene, the shot of Megatron crashing into a submarine in ''Revenge of the Fallen'', is reused. This wouldn't be nearly as bad had Megatron not been removed from the shot—he can be seen flying towards the ocean's surface.
*After Bumblebee speaks and says "Optimus.", the subsequent shot of Optimus staring lasts too long, as his wristblade can briefly be seen retracting—however, this happens two shots later.
*When the Autobots are commenting on the Guardian Knights, Hound's mouth is animated to be saying something too soon before he actually begins speaking.
*When the group begins advancing on the ignition chamber, Hound is missing from his previous position behind them. He returns in the very next shot.
*As Optimus shouts, "Viviane! Get in here!", the ignition chamber can be seen in the background. However, the lightning Quintessa is producing between the giant knights is absent.
*When Optimus attacks Quintessa in the final battle, his faceplate is on, yet it disappears in the subsequent shot when he's being electrocuted. Then, after Quintessa is vanquished, it is put on again.
**Oddly, in the film's special edition, Optimus has the faceplate on throughout this scene—fixing the error.

DONT WATCH THIS FILM OR YOUR BRAIN CELLS WILL DIE AND DONT BUY THE ONE STEP FUCKING CHANGERS

===Geographic discontinuities===
*A road trip from the outskirts of Chicago to the Badlands of South Dakota takes about twelve hours, but Cade, Bumblebee, and Hound make the commute to and from Chicago all in the same day and are back by mid-afternoon.
*When the authorities arrive at Burton's mansion, it is noted that "TRF and MI6" are in pursuit. In real life, MI6 is the UK's ''external'' intelligence agency; it is more likely that {{w|MI5}}, the UK's domestic intelligence agency, would be the British central government's agency present.
*American street signs of the hanging green-coloured variety can be seen during the chase scene in London.
*Viviane leads her class from a large, expansive archaeological museum into the Oxford University Museum of Natural History. While there is an archaeological museum attached to the Natural History Museum, it looks nothing like the one featured in the film.
*The Royal Navy's submarine museum is nowhere near London as the movie depicts; it is actually in Gosport, Hampshire.
*Stonehenge is not as isolated in open countryside and from main roads as portrayed—the A303 among other roads runs past the monument. Also, the town of Amesbury is across said main road, less than two miles away.

==Tie-in material==
Two tie-in comic were published for the film: "[[A New Friend]]" by IDW Publishing as the promotion for both the film and Schick's Hydro line of electric razors, and "[[Mission to Cybertron]]" released exclusively for the Toys"R"Us exclusive Transformers: The Last Knight Blu-Ray Combo Pack.

==Music==
===Score===
:''Main Article'': [[The Last Knight (Music From the Motion Picture)]]
Continuing the tradition of the previous films, the music is once again composed by [[Steve Jablonsky]]. The ending theme of the movie is Torches by [[X Ambassadors]].

==Home video releases==

==Theatrical posters==
<center><gallery>
File:TLK Poster wide Dragonstorm.jpg|The big dragon is advertised as the big bad fighting Optimus. Now Dragonstorm knows how [[Predaking (Prime)|Predaking]] felt!
File:TLK Poster Rethink Heroes.jpg
File:TLK Poster.JPG|Divided We Fall.
File:TLK Poster Stonehenge.jpg|It's time for the Jedi to end.
File:TLK Poster Legend Secret.jpg|Yeah, this is like a 40 second scene in the film, so...
File:TLK Poster Here Forever.jpg
File:TLK Poster IMAX 3D.jpg|Dragonstorm, you forgot to wear clothes today!
File:TLK Poster char Optimus Prime.jpg|Optimus "Barely Appearing in this Movie" Prime
File:TLK Poster char Megatron.jpg|It took ten years, but we finally got [[Frank Welker|the king]] on the big screen, baby!
File:TLK Poster char Bumblebee.jpg
File:TLK Poster char Hound.jpg
File:TLK Poster char Hot Rod.jpg|''Watch me engagin' em, escapin' em, enragin' em!''
File:TLK Poster char Cogman.jpg
File:TLK Poster char Burton.jpg
File:TLK Poster char Lennox.jpg
File:TLK Poster char Yeager.jpg
File:TLK Poster char Izabella.jpg
File:TLK Poster char Jimmy.jpg
File:TLK Poster char Wembly.jpg
</gallery></center>

==Reception==

{{quote|[sighs] Here we go again.|BBC Radio 5 critic Mark Kermode on ''The Last Knight''<ref>[[https://www.youtube.com/watch?v=1ee6xh5AmQo Mark Kermode review]</ref>}}

After four films where critics hated it but the audience showered it with money, ''The Last Knight'' broke the trend by ''not'' being showered with money. It had been projected to make $70-75m in its first days in North America, itself the lowest opening<ref>[http://deadline.com/2017/06/spider-man-homecoming-hoping-to-catch-opening-in-the-100m-vicinity-1202114641/ Deadline, June 15th 20917: "‘Spider-Man: Homecoming’ Hoping To Catch Opening In The $100M Vicinit"]</ref>, but that was downgraded to $63m after the first few days were even lower than the lowest expected.<ref>[http://deadline.com/2017/06/transformers-the-last-knight-opening-weekend-box-office-1202118976/ "Deadline: ‘Transformers’ Still Rusty At $63M+"]</ref> In the end it made almost $70m over the first five days, better than the revised projection but lower than all of the previous films. <ref>[http://deadline.com/2017/06/transformers-the-last-knight-opening-weekend-box-office-1202118976/ Deadline: "Why ‘Transformers’ Is Screaming For Reboot After $69M Start; ‘Wonder Woman’ & ‘Cars 3’ Fight Over 2nd Place"], 25th June 2017</ref> By mid-July, after over three weeks, the film had grossed $122.1m in North America against a $217m budget (not counting marketing costs). This meant a lot of critics began to zero in on the sluggish profit, taking the view that American audiences were just getting bored of Bay's version of the franchise.

Internationally the film did $196.2m in the same first five days, of which $123.4m came from [[China]] alone<ref>[http://deadline.com/2017/06/transformers-the-last-knight-opening-weekend-box-office-1202118976/ Deadline: "Why ‘Transformers’ Is Screaming For Reboot After $69M Start; ‘Wonder Woman’ & ‘Cars 3’ Fight Over 2nd Place"], 25th June 2017</ref>(who love the franchise so much delaying ''The Last Knight'' reduced 2016 cinema growth to 3%, down from 48% in 2015!)<ref>[https://www.forbes.com/sites/robcain/2017/06/11/transformers-gears-up-for-another-1-billion-box-office-bounty/#659ff09e2325 Forbes: "'Transformers' Gears Up For Another $1 Billion Box Office Bounty"]</ref> The Chinese had been expected to spend up to $290m on the film's run. <ref>[http://variety.com/2017/film/asia/chinas-weying-boards-paramounts-transformers-the-last-knight-1202465635/ Variety:"China’s Weying Boards Paramount’s ‘Transformers: The Last Knight’"]</ref> However, in its second week in China takings dropped by a harsh 75% and after 10 days it had only grossed $198 million, which was seen as a disappointment—some pundits had expected $400m from China—and left it unlikely the film would perform as well as ''Age of Extinction'' had.<ref>[http://www.hollywoodreporter.com/news/china-box-office-transformers-5-crashes-back-earth-75-percent-slide-second-weekend-1018449]</ref> ''The Hollywood Reporter'' visited a [[Shanghai]] screening and reported "walkouts, general disinterest and plenty of snickering over a conspicuous abundance of [Chinese] product placement" despite a truly massive PR campaign and the fourth film's mega-popularity. Chinese social media made it clear the plot was too complicated and the product placement, all products the Chinese knew weren't in America, was too dumb; the audience found it ''very'' funny when Wheelie looked up a Chinese used car website.<ref>[http://www.hollywoodreporter.com/heat-vision/transformers-last-knight-has-pandering-chinese-audiences-hurt-transformers-5-1016926 The Hollywood Reporter: "Has Pandering to Chinese Audiences Hurt 'Transformers 5'?", July 2 2017]</ref>

In the end, the film finished a 65 day run in cinemas with a worldwide gross of only $604m. <ref>[http://www.boxofficemojo.com/movies/?id=transformers5.htm]</ref> It even did not exceed the gross of the first film, which concluded with a worldwide gross of $709m, with domestic numbers over double what ''The Last Knight'' was able to take home. <ref>[http://www.boxofficemojo.com/movies/?id=transformers06.htm]</ref>

==Production staff==
The film was directed by [[Michael Bay]], and was written by [[Art Marcum]], [[Matt Holloway]], and [[Ken Nolan]].

==Development details==
[[File:Transformers 5 provisional logo.png|thumb|right|143px|Transfivemers doesn't have the same ring to it.]]
*December 18, 2014 — [[Mark Wahlberg]] confirms to MTV that he is signed on for the next two Transformers films.<ref>[http://www.mtv.com/news/2030612/mark-wahlberg-transformers-5/ Mark Wahlberg Just Found A 'Transformers' Sequel] on MTV.com</ref>
*March 27, 2015 — [[Paramount Pictures]] negotiates with [[Akiva Goldsman]], hiring him to create a "writer's room" with the intention of building a cinematic universe.<ref name="goldsman">[http://deadline.com/2015/03/transformers-akiva-goldsman-paramount-sequels-spinoffs-1201400027/ Paramount Enlisting Akiva Goldsman To Ramp Up 'Transformers' Output] on deadline.com</ref> Goldsman goes on to hire a number of writers over the next few months: [[Steven DeKnight]] (''Daredevil''),<ref>[http://www.denofgeek.com/movies/transformers-cinematic-universe/35696/transformers-cinematic-details-more-writers-over-10-films Transformers cinematic details]</ref> [[Robert Kirkman]] (''The Walking Dead''),<ref name="deadlinewritersroom">[http://deadline.com/2015/05/transformers-writers-robert-kirkman-zak-penn-art-marcum-matt-holloway-jeff-pinkner-1201430601/ 'Transformers' Spinoff & Sequel Scribes Set] on Deadline.com</ref> [[Art Marcum]] and [[Matt Holloway]] (''Iron Man''),<ref name="deadlinewritersroom" /> [[Christina Hodson]] (''Shut In'', ''The Fugitive''),<ref name="hodsonbeer">[http://www.comingsoon.net/movies/news/446175-christina-hodson-and-lindsey-beer-join-transformers-writing-team Christina Hodson and Lindsey Beer Join the Transformers Writing Team]</ref> [[Lindsey Beer]] (''Dig''),<ref name="hodsonbeer" /> [[Zak Penn]] (''Pacific Rim 2''),<ref name="deadlinewritersroom" /> [[Jeff Pinkner]] (''The Amazing Spider-Man 2'', ''Lost''),<ref name="deadlinewritersroom" /> [[Andrew Barrer]] and [[Gabriel Ferrari]] (''Ant-Man''),<ref name="barrerferrari">[http://deadline.com/2015/05/transformers-ant-man-andrew-barrer-gabriel-ferrari-cybertron-1201433402/ 'Ant-Man' Scribes Andrew Barrer & Gabriel Ferrari Join 'Transformers' Writers Room] on Deadline</ref> [[Ken Nolan]] (''Black Hawk Down''), and [[Geneva Robertson-Dworet]].<ref name="nolandworet">[http://www.slashfilm.com/transformers-writers-room/ Akiva Goldsman Teases 'Transformers' Franchise Plans]</ref> Involved in the pitching process are [[Steven Spielberg]], [[Michael Bay]], [[Brian Goldner]], [[Lorenzo di Bonaventura]], [[Mark Vahradian]], and [[Don Murphy]].<ref name="deadlinereveal">[http://deadline.com/2015/09/transformers-writers-room-akiva-goldsman-transformers-5-1201531918/ 'Transformers' Writers Room Wraps] on Deadline</ref>
*May 27, 2015 — As part of the news surrounding Barrer and Ferrari joining the room, it's revealed that another pitch is an animated prequel movie set on Cybertron, with the working title of ''[[Transformers One]]''.<ref name="barrerferrari" />
*June 8, 2015 — The writers meet on the Paramount lot for the writer's room.<ref name="nolandworet" /> The writers work for the next three months to plot out the next ten years of ''Transformers'' films.<ref name="stephendaviskeynote">[https://youtu.be/F_P2fw_DlS4?t=812 Stephen Davis's keynote speech] at MIPJunior.</ref>
*July 28, 2015 — DeKnight reports that as a result of the gathering of writers, Goldsman and Pinkner will be co-writing Transformers 5.<ref name="deknightreveals">[http://au.ign.com/articles/2015/07/28/daredevils-steven-deknight-on-the-transformers-writers-room-and-planning-ahead Daredevil's Steven DeKnight on the Transformers Writers Room and Planning Ahead] on IGN</ref>
*September 17, 2015 — Deadline reveals more about the writer's room process and reports that Barrer and Ferrari will write the animated feature, with Pinkner and Beer writing later films.<ref name="deadlinereveal" /> Bay remains uncommitted to directing.<ref>[https://twitter.com/michaelbay/status/644622092110032896 Tweet by Michael Bay]</ref>
*October 3, 2015 — [[Hasbro Studios]]'s [[Stephen J. Davis]] relates more details of the writing process in a keynote speech at the MIP Junior Conference.<ref name="stephendaviskeynote" />
*November 20, 2015 — With Goldsman now enlisted to create a writer's room for ''[[G.I. Joe (franchise)|G.I. Joe]]'' and ''[[Microman|Micronauts]]'', Paramount begins negotiating with Marcum, Holloway and Nolan to write the film.<ref>[http://deadline.com/2015/11/transformers-g-i-joe-micronauts-akiva-goldsman-paramount-hasbro-1201632388/ Akiva Goldsman 'Transformers' Writers Room Leads Paramount & Hasbro To Set One For 'G.I. Joe', 'Micronauts'] on Deadline</ref>
*December 14, 2015 — Wahlberg re-confirms in an interview with CinePop that he'll be back in Transformers 5.<ref>[http://cinepop.com.br/exclusivo-mark-wahlberg-confirma-ao-cinepop-que-estara-em-transformers-5-109295 Mark Wahlberg interview with CinePop]</ref>
*January 4, 2016 — Bay confirms he will be returning to direct.<ref name="rollingstone">[http://www.rollingstone.com/movies/features/13-hours-can-michael-bay-pull-off-a-gritty-movie-about-benghazi-20160104 '13 Hours': Can Michael Bay Pull Off a Gritty Movie About Benghazi?] on Rolling Stone</ref>
*January 12, 2016 — It's totally definitely the last ''Transformers'' film for him this time though.<ref>[https://youtu.be/Yn9bkPNV4JA?t=472 Michael Bay interview with Collider]</ref>
*February 12, 2016 — Transformers 5 is now being released on June 23, 2017. In addition, [[Bumblebee: The Movie|Transformers 6]], acting as a [[Bumblebee (Movie)|Bumblebee]] spin-off, and [[Transformers 7]] are set to be released respectively on [[June 8]], 2018 and [[June 28]], 2019.<ref name="toyfairreveal">[http://news.tfw2005.com/2016/02/12/transformers-5-transformers-6-bumblebee-spin-off-movie-revealed-309503 Transformers 5, Transformers 6 And Bumblebee Spin-Off Movie Revealed] ToyFair news at TFW2005</ref><ref>[http://news.tfw2005.com/2016/02/12/transformers-6-tentative-title-revealed-bumblebee-movie-309597 Transformers 6 Tentative Title Revealed – The Bumblebee Movie] at TFW2005</ref>
*February 18, 2016 — Casting calls go out for June filming in [[London]] and [[Detroit]], also confirming [[Peter Cullen]]'s return as [[Optimus Prime (Movie)|Optimus Prime]].<ref>[http://www.acting-auditions.org/2016/02/transformers-5-casting-calls-for-new-lead-roles.html Transformers 5 casting call for new lead roles] on acting-auditions.org</ref>
*February 26, 2016 — After negotiations, it's announced that Michigan will provide $21 million in incentives towards the film.<ref>[http://content.govdelivery.com/accounts/MIEDC/bulletins/138dd29 'Transformers 5' lands in Detroit] from the Michigan Film & Digital Media Office</ref>
[[File:TLK Optiface Prime.jpg|thumb|right|300px|5 movies in and [[Michael Bay]] is still finding ways to make my face even more ridiculously detailed.]]
*April 6, 2016 — Cinematographer [[Jonathan Sela]] is reported as being booked to work on the film.<ref>[http://variety.com/2016/artisans/news/agencies-book-artisans-on-fast-8-transformers-5-to-the-bone-macgyver-and-altered-carbon-1201747892/ Agencies Book Artisans on 'Fast 8,' 'Transformers 5,' 'To the Bone,' 'MacGyver' and 'Altered Carbon'] on Variety</ref>
*April 13, 2016 — Filming dates are revealed via a casting call on acting-auditions.org.<ref>[http://www.acting-auditions.org/2016/04/transformers-5-casting-calls-auditions-information.html 'Transformers 5' Casting Calls and Auditions Information] on acting-auditions.org</ref>
*May 12, 2016 — [[Isabela Moner]] tweets that she's been cast in the movie.<ref>[https://twitter.com/isabelamoner/status/730835465163530241 Tweet by Isabela Moner]</ref>
*May 14, 2016 — Bay suggests [[Tyrese Gibson]] is under consideration to return.<ref>[https://www.instagram.com/p/BFXbTA2IWpr/]</ref>
*May 16, 2016 — The film's title is officially revealed to be ''Transformers: The Last Knight'' in [https://www.instagram.com/p/BFfCGhRoMmW/?taken-by=transformersmoviea teaser trailer] posted on a newly-launched Transformers Movie Instagram.
*May 17, 2016 — [[Josh Duhamel]] announced to be returning for ''Transformers: The Last Knight''.<ref>[https://www.instagram.com/p/BFg6ffIoMvx/]</ref>
*May 25, 2016 — Michael Bay posts a [https://www.instagram.com/p/BF1sPamoWtc/?taken-by=michaelbay photo] as production begins in Cuba.
*May 27, 2016 — A [https://twitter.com/transformers/status/736286302870605824 teaser] is posted containing morse code which translates to "I'm coming for you May 31st."
*May 31, 2016 — Michael Bay posts [https://www.instagram.com/p/BGFEZ9vIWv1/a video] of [[Megatron (Movie)|Megatron]] and announces production is about to start.
*June 3, 2016 — [[Anthony Hopkins]] joins the cast.<ref>[http://www.hollywoodreporter.com/heat-vision/anthony-hopkins-joins-transformers-5-899343]</ref>
*June 4, 2016 — [https://www.instagram.com/p/BGPsjYZoMpq/?taken-by=transformersmovie&hl=en First look] at [[Bumblebee (Movie)|Bumblebee]]'s vehicle mode, which is a 2016 Chevrolet Camaro.<ref>[https://www.instagram.com/p/BGPsjYZoMpq/?taken-by=transformersmovie&hl=en Bumblebee vehicle mode reveal]</ref>
*June 4, 2016 — The [[Freya|World's Loneliest Dog]] is cast.<ref>[http://michaelbay.com/2016/06/04/freya/ MichaelBay.com - Freya]</ref>
*June 10, 2016 — [[Barricade (Movie)|Barricade]] is confirmed to return as a 2016 Ford Mustang.<ref>[https://www.instagram.com/p/BGes1IfoMqf/?taken-by=transformersmovie&hl=en]</ref>
*June 18, 2016 — [[Mitch Pileggi]] reveals he has a role.<ref>[https://twitter.com/mitchpileggi1/status/743667068138979329 Tweet from Mitch Pileggi]</ref>
[[File:TLK Bumblebee profile.jpg|thumb|right|250px|Back to the basics.]]
*June 20, 2016 — [[Laura Haddock]] joins the cast.<ref>[https://twitter.com/laurajhaddock/status/744915023299026944 Tweet from Laura Haddock]</ref>
*June 22, 2016 — New robot character [[Sqweeks]] is revealed.<ref>[https://www.instagram.com/p/BG-IEBroWgA/ Michael Bay on Instagram]</ref>
*June 28, 2016 — Tyrese Gibson is confirmed to return.<ref>[https://www.instagram.com/p/BHLBipSDqcO/ Tyrese on Instagram]</ref>
*June 30, 2016 — [[Santiago Cabrera]] joins the cast.<ref>[https://www.instagram.com/p/BHSfP9EAIi_/ Official movie Instagram reveal of Santiago Cabrera]</ref>
*July 1, 2016 — [[Drift (AOE)|Drift]] is confirmed to return with a new Mercedes alt-mode.<ref>[http://michaelbay.com/2016/07/01/drift/ Drift - MichaelBay.com]</ref>
*July 27, 2016 — [[Onslaught (ROTF)|Onslaught]] is confirmed to appear in the film.<ref>[https://www.facebook.com/transformersmovie/photos/a.196236317078490.37515.180774635291325/1112021768833269/?type=3&theater Onslaught photo] on the official Transformers movie Facebook page.</ref>
*August 4–13, 2016 — A series of character profiles are released on the official movie Facebook. New character [[Hot Rod (DOTM)|Hot Rod]]<ref>[https://www.facebook.com/transformersmovie/photos/a.196236317078490.37515.180774635291325/1116775651691214/?type=3&theater Hot Rod Facebook reveal]</ref> is first to be revealed, and [[Crosshairs (AOE)|Crosshairs]]<ref>[https://www.facebook.com/transformersmovie/photos/a.196236317078490.37515.180774635291325/1119387291430050/?type=3&theater Crosshairs Facebook reveal]</ref> and [[Hound (Movie)|Hound]]<ref>[https://www.facebook.com/transformersmovie/photos/a.196236317078490.37515.180774635291325/1120161021352677/?type=3&theater Hound Facebook reveal]</ref> are confirmed to return. Also shown are profiles for Drift,<ref>[https://www.facebook.com/transformersmovie/photos/a.196236317078490.37515.180774635291325/1117988908236555/?type=3&theater Drift Facebook reveal]</ref> Sqweeks,<ref>[https://www.facebook.com/transformersmovie/photos/a.196236317078490.37515.180774635291325/1118574891511290/?type=3&theater Sqweeks Facebook reveal]</ref> Barricade,<ref>[https://www.facebook.com/transformersmovie/photos/a.196236317078490.37515.180774635291325/1120871694614943/?type=3&theater Barricade Facebook reveal]</ref> Megatron,<ref>[https://www.facebook.com/transformersmovie/photos/a.196236317078490.37515.180774635291325/1121491451219634/?type=3&theater Megatron Facebook reveal]</ref> and Bumblebee.<ref>[https://www.facebook.com/transformersmovie/photos/a.196236317078490.37515.180774635291325/1122785391090240/?type=3&theaterBumblebee Facebook reveal]</ref>
*August 9, 2016 — Members of a number of ''Transformers'' fan sites, including TFWiki, are treated to [[Transformers 5 set visit|a set visit]].
*September 4, 2016 — [[Stanley Tucci]] is back as [[Joshua Joyce]] (He later turned out to be playing Merlin, but it's unclear from the article where the confusion originated).<ref>[http://variety.com/2016/film/global/stanley-tucci-to-reprise-transformers-role-in-the-last-knight-1201852108/ Stanley Tucci to Reprise 'Transformers' Role in 'The Last Knight'] on Variety</ref>
[[File:TLK Izabella trailer speech.jpg|thumb|right|250px|True fact: Isabela had to beat Megatron in an arm wrestling contest to get this part.]]
*September 24, 2016 — Location shooting at Blenheim Palace in England proved controversial as [[Winston Churchill]]'s birthplace became draped in Nazi banners. Bay told BBC News that veterans shouldn't be too upset as Churchill is a "big hero" in the film.<ref>[http://www.bbc.co.uk/news/uk-england-oxfordshire-37453284 Transformers' Blenheim Palace 'Nazi' scenes defended] from the BBC</ref>
*October 14, 2016 — Bay announces via Facebook that [[John Turturro]] will be back as [[Seymour Simmons]] & [[John Goodman]] back to voice [[Hound (Movie)|Hound]]<ref>[https://www.facebook.com/transformersmovie/videos/1174984035870375/ Michael Bay video on Facebook]</ref>
*December 5, 2016 — The [https://www.youtube.com/watch?v=KyVKK87hYYM teaser trailer] is released.
*February 3, 2017 — The [https://www.youtube.com/watch?v=npaVgxxtKxQ "Big Game Spot"] is released on YouTube.
*March 12, 2017 — The [https://twitter.com/transformers/status/840751026693062656 Kid's Choice Award Clip] is revealed.
*March 17, 2017 — The [https://www.youtube.com/watch?v=cVYSyiL4iis "Izzy Stays and Fights" preview], a family-aimed trailer attached to ''{{w|Beauty and the Beast (2017 film)|Beauty and the Beast}}'', is released.
*March 22, 2017 — Eight [http://ew.com/movies/2017/03/22/transformers-last-knight-motion-posters/ "motion posters"] for the film's robot cast are released.
*April 12, 2017 — Another [https://www.youtube.com/watch?v=9FIH1TeIS9Q trailer] is released.
*April 24, 2017 — As part of the "[[Reveal Your Shield]]" promotion, Hasbro releases [https://www.youtube.com/watch?v=FWXj0JSZQjE a video] featuring [[Peter Cullen]] and [[Frank Welker]] credited as the voices of Optimus and Megatron.
*May 5, 2017 — Variety reports that the film's release is being moved forward two days to June 21.<ref name="datemove">[http://variety.com/2017/film/news/mark-wahlberg-transformers-the-last-knight-1202410380/ 'Transformers: The Last Knight' Moves Forward Two Days]</ref>
*May 7, 2017 — The [https://www.youtube.com/watch?v=7toS4s_79ZA "Optimus Prime Dialog Coach" teaser] is released.
*May 9, 2017 — The [https://www.youtube.com/watch?v=LVZhsL3vV8M "Secret Past" TV spot] is released.
*May 15, 2017 — A preview of an Empire Magazine feature on the film includes the news that [[Jim Carter]] has been cast as Cogman.<ref>[http://www.empireonline.com/movies/transformers-last-knight/exclusive-explosive-new-look-bumblebee-transformers-last-knight/ Exclusive, Explosive New Look At Bumblebee In Transformers: The Last Knight] on Empire Online</ref>
*May 17, 2017 — The [https://www.youtube.com/watch?v=Ue7cNNfjCyc International Trailer] is released.
{{--}}

=== Changes before, during and after production ===
*Tyrese Gibson was intended to return as [[Robert Epps]], but the logistics of filming in Europe and a scheduling conflict with ''[[Wikipedia:The Fate of the Furious|The Fate of the Furious]]'' resulted in him being unable to take part.<ref>[http://www.ok.co.uk/celebrity-news/1104536/tyrese-gibson-transformers-the-last-knight-robert-epps-josh-duhamel-mark-wahlberg-michael-bay Tyrese Gibson exclusively admits he was 'p****d' to miss out on filming Transformers: The Last Knight alongside original co-star Josh Josh Duhamel] on OK! Online</ref>
[[File:TLK Primal concept.jpg|upright=1.55|thumb|This would ''probably'' start another era of [[Trukk not munky]].]]
*Concept art was made for a movie incarnation of [[Optimus Primal (BW)|Optimus Primal]] and a Cybertronian snake that never made into the final film.<ref>[http://news.tfw2005.com/2017/07/26/optimus-primal-concept-art-last-knight-345543]</ref><ref>[http://news.tfw2005.com/2017/08/02/transformers-last-knight-new-unused-snake-concept-art-furio-tedeschi-346195]</ref>

{{-}}

==Notes==
*Topspin, seen in Cuba with Simmons, is credited as "Volleybot", initially leaving it unclear whether or not he was meant to actually be Topspin, especially since he's sporting [[Leadfoot (DOTM)|Leadfoot]]'s head. A later Transformers Fan Favorite poll held on the Transformers Movie web site credited Topspin as appearing in both ''Dark of the Moon'' and ''The Last Knight'', along with using a picture of Volleybot as his mug shot, confirming that Volleybot is Topspin.<ref>[http://www.tfw2005.com/boards/threads/official-confirmation-that-volleybot-is-topspin.1122432/]</ref>

===Foreign names===
*''Japanese:'' '''''Transformers Saigo no Kishiō''''' (トランスフォーマー最後の騎士王, "Transformers: The Last Knight King")
*''Finnish:'' '''''Transformers: Viimeinen Ritari''''' ("Transformers: The Last Knight")
*''Italian:'' '''''Transformers - L'ultimo cavaliere''''' ("Transformers: The Last Knight")
*''Korean:'' '''''Transformers: Choehuui Gisa''''' (트랜스포머: 최후의 기사, "Transformers: The Last Knight")
*''Mandarin:'' '''''Biànxíng Jīngāng 5: Zuìhòu de Qíshì''''' (Taiwan, 變形金剛5：最後的騎士, "Transformers 5: The Last Knight"), '''''Biànxíng Jīngāng 5: Zuìhòu de Qíshì''''' (China, 变形金刚5：最后的骑士, "Transformers 5: The Last Knight")
*''Portuguese:'' '''''Transformers: O Último Cavaleiro''''' (Brazil, "Transformers: The Last Knight"), '''''Transformers 5''''' (Portugal)
*''Russian:'' '''''Transformery: Posledniy rytsar' ''''' (Трансформеры: Последний рыцарь, "Transformers: The Last Knight")
*''Spanish:'' '''''Transformers: El último caballero''''' ("Transformers: The Last Knight")
*''Ukrainian:'' '''''Трансформери - Останній лицар''''' ("Transformers: The Last Knight")
*''Czech:'' '''''Transformers: Poslední Rytíř''''' ("Transformers: The Last Knight")

==References==
{{reflist|2}}

==External links==
* [http://www.transformersmovie.com/ Transformersmovie.com]
* [http://www.imdb.com/title/tt3371366/?ref_=nv_sr_1 ''The Last Knight'' at IMDB.com]
* [http://en.wikipedia.org/wiki/Transformers:_The_Last_Knight ''The Last Knight'' film on Wikipedia]
* [https://www.rottentomatoes.com/m/transformers_the_last_knight/ ''The Last Knight'' on RottenTomatoes.com]

{{stub}}

{{DEFAULTSORT:Last Knight(film)}}
[[Category:Real world films]]
[[Category:The Last Knight| Last Knight (film)]]

Transformers: Energon (cartoon)

2018-01-10T18:57:39Z

Hammerstar: THIS WILL DIE IN HELL

{{nav-energon}}
[[File:TransEnergonTitle.JPG|upright=1.4|thumb|I'm looking pretty good [[Transformers: Combiner Wars (cartoon)|NOW]], aren't I?]]

'''''Transformers: Energon''''', known as '''''Transformers: Super Link''''' (トランスフォーマースーパーリンク) in Japan, is a cartoon series produced by [[Actas Inc.]] and [[Studio A-CAT]]. It aired in the US from January 2004 to June 2005 for <s>52</s> 51 episodes, in support of the toyline of the same name. It is a FUCKING TERRIBLE sequel to ''[[Transformers: Armada (cartoon)|Armada]]'' and forms the second part of the "[[Unicron Trilogy]]".

The show takes place ten years after the finale of ''Armada'', opening in an age of peace on Cybertron and Earth which is destined not to last long. HOW FUCKING OVIOUS! ''Energon'' pits the Autobots against an array of villains: the reborn [[Megatron (Armada)/Cartoon continuity|Megatron]], the barely functional [[Unicron]], and the mysterious [[Alpha Quintesson|Alpha Q]] and his [[Terrorcon (Energon)|Terrorcon]] minions.

''Energon'', like ''Armada'', was written and animated in Japan and dubbed for US consumption. The series introduced to Transformers cartoons the technique of combining cel-shaded [[Computer-generated imagery|computer animation]] with 2D hand-drawn animation, creating a fusion between the CGI of ''[[Beast Wars: Transformers (cartoon)|Beast Wars]]''/''[[Beast Machines: Transformers (cartoon)|Machines]]'' and traditionally animated series such as ''[[Transformers: Robots in Disguise (2001 cartoon)|Car Robots/Robots in Disguise]]''.

The fucking cgi running animation is funny as fuck and wants everyone to die
so how the fuck did Watch Mojo tell us to watch it for the CGI!? FUCK WATCH MOJO
For ''Super Link'', "[[Taiyō no Transform!!]]" plays as its opening [[Japanese themes|theme]] and "[[Calling You]]" for its ending theme.

:''Preceded by: [[Transformers: Armada (cartoon)|Armada]]''
:''Followed by: [[Transformers: Cybertron (cartoon)|Cybertron]]''

==Characters==
Note: Many characters from Armada are present and not listed below, particularly the Mini-Cons; that being said, they are far less... important now. (Ex: Kicker's constant use of the Street Action Mini-Cons while barely giving any regard to them.)
{{featuredcharacters
|c1=
'''Main Cast'''

*[[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] ([[Garry Chalk]])
*[[Hot Shot (Armada)|Hot Shot]] ([[Brent Miller]])
*[[Inferno (Energon)|Inferno/Roadblock]] ([[Michael Daingerfield]])
*[[Ironhide (Energon)|Ironhide]] ([[Matt Hill]])
*[[Jetfire (Armada)|Jetfire]] ([[Scott McNeil]])
*[[Wing Saber (Energon)|Wing Saber]] ([[Colin Murdoch]])
*[[Omega Supreme (Energon)|Omega Supreme]] (Scott McNeil)

'''Team Rodimus'''

*[[Rodimus (Energon)|Rodimus]] ([[Paul Dobson]])
*[[Prowl (Energon)|Prowl]] ([[Alistair Abell]])
*[[Landmine (Energon)|Landmine]] ([[Ward Perry]])

'''Team Bulkhead'''

*[[Bulkhead (Energon)|Bulkhead]] ([[French Tickner]])
*[[Cliffjumper (Energon)|Cliffjumper]] ([[Doron Bell, Jr.]])
*[[Downshift (Energon)|Downshift]] ([[Ty Olsson]])

'''Omnicons'''

*[[Arcee (Energon)|Arcee]] ([[Sharon Alexander]])
*[[Signal Flare (Energon)|Signal Flare]] ([[Michael Dobson]])
*[[Skyblast (Energon)|Skyblast]] ([[Terry Klassen]])
*[[Strongarm (Energon)|Strongarm]] (Scott McNeil)

'''Combiner teams'''

*[[Air Team]]
**[[Superion Maximus]] ([[Paul Dobson]])
**[[Storm Jet (Energon)|Storm Jet]]
**[[Sky Shadow (Energon)|Sky Shadow]]
**[[Terradive (Energon)|Terradive]]
**[[Treadshot (Energon)|Treadshot]]
**[[Windrazor (Energon)|Windrazor]]

'''Others'''
*[[Padlock (Energon)|Padlock]] ([[Ron Halder]])
*[[Autobot nurse]]s (?)
*[[Rhyming Omnicon fanboys]] ([[Tony Sampson]])

|c2=
'''Main Cast'''

*[[Megatron (Armada)/Cartoon continuity|Megatron/Galvatron]] ([[David Kaye]]/[[Richard Newman]])
*[[Cyclonus (Armada)|Cyclonus/Snow Cat]] ([[Don Brown]])
*[[Demolishor (Armada)|Demolishor]] ([[Alvin Sanders]])
*[[Starscream (Armada)/Cartoon continuity|Starscream]] ([[Michael Dobson]])
*[[Tidal Wave (Armada)|Tidal Wave/Mirage]] ([[Doug Parker]])
*[[Shockblast]] ([[Brian Drummond]])
*[[Six Shot]] ([[Terry Klassen]])

'''Combiner teams'''

*[[Construction Team]]
**[[Constructicon Maximus]] (Don Brown)
**[[Steamhammer (Energon)|Steamhammer]]
**[[Bonecrusher (Energon)|Bonecrusher]]
**[[Duststorm (Energon)|Duststorm]]
**[[Sledge (Energon)|Sledge]]
**[[Wideload (Energon)|Wideload]]

*[[Destruction Team]]
**[[Bruticus Maximus (Energon)|Bruticus Maximus]] ([[Trevor Devall]])
**[[Barricade (Energon)|Barricade]]
**[[Blackout (combiner)|Blackout]]
**[[Blight (Energon)|Blight]]
**[[Kickback (Energon)|Kickback]]
**[[Stormcloud (Energon)|Stormcloud]]

'''Terrorcons'''

*[[Scorponok (Energon)|Scorponok]] ([[Colin Murdoch]])
*[[Battle Ravage]]/[[Command Ravage]]
*[[Divebomb (Energon)|Divebomb]]/[[Blackout (Terrorcon)|Blackout]]
*[[Cruellock]]
*[[Insecticon (Energon)|Insecticon]]

|c3=
'''Regulars'''
*[[Kicker Jones]] ([[Brad Swaile]])
*[[Misha Miramond]] ([[Ellen Kennedy]])
*[[Brian Jones (Energon)|Brian Jones]] ([[Ron Halder]])
*[[Alexis Thi Dang|Alexis]] ([[Tabitha St. Germain]])
*[[Carlos Lopez]] ([[Matt Hill]])
*[[Miranda Jones]] ([[Nicole Oliver]])
*[[Rad White]] ([[Kirby Morrow]])
*[[Sally Jones]] (Nicole Oliver)

|c4=
*[[Alpha Quintesson]] ([[Trevor Devall]])
*[[Primus]] ([[Ron Halder]])
*[[Unicron]] ([[Mark Acheson]])

|nonumbering=true
}}

==Episodes==
{{main|List of Energon episodes}}

{{collist|4|
#[[Cybertron City (episode)|Cybertron City]]
#[[Energon Stars]]
#[[Scorpinok (episode)|Scorpinok]]
#[[Megatron's Sword]]
#[[The New Cybertron City]]
#[[Megatron Resurrected]]
#[[Megatron Raid]]
#[[Starscream the Mysterious Mercenary]]
#[[Battle of the Asteroid Belt]]
#[[Energon Tower]]
#[[The Legend of Rodimus]]
#[[Crisis in Jungle City]]
#[[Kicker Beware!]]
#[[Energon Grid]]
#[[Rodimus Friend or Foe?]]
#[[Go for Unicron!]]
#[[The Return of Demolishor]]
#[[A Tale of Two Heros]]
#[[Battle Stations]]
#[[Alpha Q: Identity]]
#[[Shockblast: Rampage]]
#[[Survival Instincts]]
#[[Each One Fights...]]
#[[Unicron Unleashed]]
#[[Open Fire!]]
#[[Ripped Up Space]]
#[[Team Optimus Prime]]{{dag|red}}
#[[Protection]]
#[[Imprisoned Inferno|Improsoned Inferno]]
#[[Jungle Planet (episode)|Jungle Planet]]
#[[Bulkhead (episode)|Bulkhead]]
#[[Farewell Inferno]] [[Return! Our Scorponok]]
#[[Crash Course]]
#[[Omega Supreme (episode)|Omega Supreme]]
#[[A Heroic Battle]]
#[[The Power of Unicron|The Power]]
#[[Optimus Supreme]]
#[[Unicron Perishes]]
#[[Ambition]]
#[[Wishes]]
#[[Galvatron!]]
#[[Break Through]]
#[[Distribution]]
#[[The Omega Train]]
#[[Decepticon Army|Deception Army]]
#[[Ironhide Team]]
#[[Formidable]]
#[[Galvatron Terror]]
#[[Destructive Power]]
#[[Spark (episode)|Spark]]
#[[The Sun]]
}}
{{dag|red}} ''[[Clip show]]'' 
"Return! Our Scorponok" was to be "Scorponok's Scars", but it never aired and was probably never dubbed. It is not considered to exist in the English version of the series.

==Criticisms==
{{bigquote|Something cool ''finally'' happened!|[[Alpha Quintesson|Alpha Q]] announces that the series is over.<ref>No, really! In every preview for ''Super Link'', Alpha Q promised the audience that "Something cool might happen" in the next episode. When the series ended, he finally declared that the promised coolness had, at last, come to pass. He might be crazy, but he's not ''entirely'' wrong in the head.</ref>}}

The fiction of the [[Unicron Trilogy]] got off to a bad start with the ''Armada'' cartoon, and many fans had hopes that ''Energon'' would be a return to glory. Alas, it was not to be; ''Energon'', the televisual representation of Transformers for its 20th anniversary year, is widely considered the worst Transformers cartoon televised in the United States.

===Conceptual and storytelling flaws===
====Plotting====
The primary flaw of ''Energon'' is that it simply does not have enough plot to fill 52 episodes. The first half of the series moves at a respectable pace, and around episode #20, the villains achieve their objective — the restoration of Unicron. However, because there are another 30 episodes to fill, an attack by the Autobots and their allies [[Battle Stations|deactivates Unicron]]. The storyline is then essentially ''repeated'' for twenty more episodes, until Unicron is reactivated ''again'' and [[Unicron Perishes|destroyed ''again'']]. But even then, there are ''still'' thirteen more episodes to go, and with the ''driving aspect of the plot'' destroyed, viewers are served up a virtually pointless storyline full of [[To sell toys|repaints and combiners]], which added nothing to what had already taken place.

Individual episodes are likewise padded out with time-killing scenes such as [[stock footage]] sequences, generally a minimum of three per episode. An ''incredible'' amount of time is consumed in communication and report scenes, in which the characters stand around in front of video screens and [[Team Optimus Prime|tell one another things that the viewers already know]].

====Character de-evolution====
The series takes a ''very'' dismissive attitude towards characters and their development. With the exception of [[Ironhide (Energon)|Ironhide]] (who survives the series and resolves his long-running feud with [[Scorponok (Energon)|Scorponok]]), the writers seemed unable to carry personal sub-plots and conflicts through to any conclusion. Instead, they would either quietly drop these opportunities for character development, or (much more gallingly) the characters would die and/or get mindwiped, so the stories would not ''have'' to be resolved. Examples:

*Demolishor's uncertainty in the Decepticon cause? "Resolved" by having him sacrifice himself to save Megatron, then having Megatron resurrect him with no memories.
*Inferno's struggle against Megatron's Decepticon programming? Brought to an end by having him kill himself, then be resurrected, only to do ''absolutely nothing'' for the rest of the series.
*Kicker's hatred of Transformers? Vanishes with no explanation after roughly two episodes, save for the occasional kick to Ironhide.
*Rodimus and Optimus Prime's ideological feud over whether Unicron should be destroyed? Rodimus puts himself under Optimus's command for the mission to defeat Galvatron, and the argument never comes up again.
*Wing Saber's dedication to capturing Shockblast? Well, he captures him . . . but when Shockblast escapes again, Wing Saber doesn't say a word.

Many similar examples exist.

====Promoting toys====
Of course, any Transformers series exists [[to sell toys]], but in promoting the abilities and gimmicks of its toyline, ''Energon'' frequently ignored common sense to the most amazing degree in order to shoehorn these concepts into a setting and story where they didn't make sense.

[[File:Carsinspace.jpg|thumb|Their wheels spin and everything.]]
In choosing to set most of its action in the void of space, ''Energon'' foolishly robbed the Transformers of any real reason to ''transform.'' They can all happily fly in robot mode (in space, on planets, anywhere), inviting the question of why transformation is necessary. But, to promote the fact that the toys transform, characters would routinely change to vehicle mode anyway, even in outer space. Cue innumerable scenes of cars, trucks, and snowmobiles ''driving through space.'' Characters would even transform to vehicle mode on the ground, and then ''drive away into the air''. Everyone could control their flight with no problem in either form, completely invalidating the need for any variety in [[alternate mode]]. Conversely, on occasions when it might actually make sense to transform to a speedy vehicle form for fast or long-distance travel, characters often choose to run to where they're going instead.

Whereas the English version of the series takes its name from the central plot element (the collection of Energon), the Japanese version, ''Super Link,'' takes its name from the main thematic concept/[[gimmick]]: Autobots [[powerlinx]]ing. The Japanese version of the show contained a lot of waffling about the symbolic nature of this ("Even when one heart is weak, together, we are strong!"). Unfortunately, the fact remains that, almost without exception, these combinations are used in straight firefights, where combining two soldiers into one means ''fewer guns to fire at the enemy.'' Further, the resulting combined soldier rarely shows any sign of enhanced firepower.

Further failing to advertise the combining gimmick are the "Maximus" combiner teams. For about 90% of their screen time, the three giants are seen in ''only'' their combined super robot modes, rarely splitting into individual vehicles. The central torso units are seen as individual robots for perhaps 5 seconds in the entire series, and the show doesn't even acknowledge that the limbs could ''be'' individuals.

===Production flaws===
====Art and animation====

[[File:Scorponok blacklines.jpg|left|upright=1.4|thumb|Rescale what now?]]
''Energon'', animated by [[Actas Inc.]] and [[Studio A-CAT]], introduced a new concept to Transformers cartoons: the blending of CGI with traditional hand-drawn animation. The animators rendered the Transformer characters in cel-shaded CGI, while animating humans and other aspects of the show through traditional means. On the plus side, this allowed for a consistently high level of hand-drawn animation quality (especially enjoyable after the often scattershot quality of ''Armada''). In particular, the show uses the CGI to show many characters in motion at once, often with a high frame rate that gives them a very fluid appearance (for example, the many charges of the [[Battle Ravage]] Terrorcon drones, replete with numerous stamping legs and bobbing heads and tails.)

On the other hand, the CGI animation is positively primitive. Characters possess no sense of weight and can not move in any manner but the most basic. Even ''walking'' is a challenge for characters with bulky models, like Ironhide, who is often reduced to swinging his arms and legs back and forth while sliding along a predetermined path. The black-line outlines of character models were often not rescaled for different shots, resulting in the characters sometimes appearing as indecipherable masses of heavy black lines.

[[File:GuessIronhidesEmotion.jpg|upright=1.4|thumb|The above images feature: A horrified Ironhide witnessing Demolishor's death; a surprised Ironhide asking a question; a determined Ironhide charging into battle; and a fighting-mad Ironhide striking a decisive blow. Can you figure out which is which?]]
[[File:Energon InfernoImprisoned torture.jpg|thumb|left|upright=0.85|Are you @&#%$ kidding me?!]]

Additionally, "emotion" is nonexistent; the blank-faced CGI models could not easily display any [[Dull surprise|facial expressions beyond "mouth open" and "mouth closed."]] Numerous characters don't ''have'' facial animation, even ones with mouths. Most prominent among these is Alpha Q, who has ''no facial animation at all'' despite the fact that he's basically nothing but four faces. In some cases, when it was necessary for a character to emote visibly (Megatron's pronounced yawning, Inferno's [[Imprisoned Inferno|tortured screaming]]), or to do something visually dynamic ([[Jungle Planet (episode)|acrobatic transformation]]), the CGI would actually be ''replaced'' with hand-drawn animation, because it just ''looked more impressive''. Does that seem ''right'' to you?

In addition, the show's CGI compares very poorly with ''Beast Wars'' and ''Beast Machines,'' both of which came out ''years'' previously, both of which were ''fully'' CGI (without the crutch of hand-drawn animation to fall back on), and both of which had characters who boasted complex, nuanced facial expressions and fluid, constant body language — even [[Diagnostic Drone|the ones with utterly inhuman faces and bodies]]. The only way to spare the animators' reputation is to assume that Energon's budget was miniscule in comparison—and, to be scrupulously fair, ''Beast Wars'' was one of the most expensive animated television programs ever made at the time.

Even within the limits of the animation, many bad editing, design, and lighting choices make the series difficult to follow visually. Unicron's body — primarily black, to match his ''Energon'' redeco toy — is frequently lost against the blackness of space. When Alpha Q energizes Unicron's head, it becomes the [[Energon Orb]], with no visual indication as to what it used to be. Scenes set underground or within Unicron's body are commonly underlit, to the point that the characters can't even be distinguished. Strange elements such as the [[Rift|rift in space]] are inconsistently animated and described by the characters, making it difficult to figure out what they are.

====Editing====
[[File:E3 titlecard.jpg|thumb|left|Anyone who's got a spare "o" and is in need of an "i"?]]
At times, ''Energon'' tends to flow like a single feature-length film... a film that has been mercilessly chopped up into 22 minute segments. Thus, confusing, unclear elements like the [[Rift|rift in space]] and [[Unicron]]'s dark, partially re-energized body are routinely shown in closeup without any introductory establishing shots, making it extraordinarily unclear what's happening or where for the viewer who's just watching one particular episode by itself. To be a ''little'' bit fairer, this "chopped-up film" sensation is not exactly uncommon in Japanese animated series with a defined length, but ''Energon'' is a good example of the method at its very worst.

[[File:Improsonedinferno.jpg|thumb|Yeah, why?]]
The show's scene editing also tends to be very abrupt and choppy. Battle animation in particular routinely cuts between numerous, very short scenes, showing several simultaneous but unrelated events as if the viewer must be kept up to date on ''all'' of them in real time. This makes it difficult to grasp the significance of ''any'' of the events shown. When boiled down, this editing style often serves to mask the fact that not much is actually happening.

To make things worse for the credibility of the editors, "[[Scorpinok (episode)|Scorpinok]]", "[[A Tale of Two Heros]]", "[[Imprisoned Inferno|Improsoned Inferno]]", and "[[Decepticon Army|Deception Army]]" all have blatant spelling errors '''''in the titles!''''' Making it more annoying is that only the latter two of those four were corrected for the DVD release.
{{-}}

====Music====
This is maybe the only good part of Energon... because the soundtracks for both versions are outstanding. The music created uses a combination of orchestral and synthesized sounds, and has pieces that can be used in any situation. Sadly one of the issues in Energon is the use of music that does not fit the tone of the scene; in "[[Imprisoned Inferno]]", the episode ends with triumphant music despite being a very somber event.

====Scripting and dubbing====
[[File:E1 titlecard.jpg|thumb|right|300px|''Why do we always come here I guess we'll never know It's like a kind of torture to have to watch the show!'']]
The original Japanese version of the show is, in short, sluggish and confusing... but at least the conversations make sense. Even that got lost when the show was ported for North American consumption.

The dub of ''Energon'' seems even ''more'' rushed than ''Armada,'' which was already known for being so hurried that dubbers were working with unfinished animation, got names wrong, and had moments of dialogue that didn't jibe with the action. ''Energon'' [[Battle of the Asteroid Belt|generally]] got completed animation, and ''usually'' got names right—but [[Misha Miramond|Misha]] gets three different names during the course of the show, and [[Downshift (Energon)|Downshift]] and [[Cliffjumper (Energon)|Cliffjumper]] are constantly confused.

The rushed dub script is full of mistranslations. Though some elements obviously needed to be altered to suit a Western audience, it seems that many portions of the dub were never checked to see if they made logical sense. As a result, the script is stilted, perfunctory, and repetitive, constantly throwing in cliche, time-killing phrases like "We've gotta [repeat the plot which everyone already knows]", "Let's do it!", and "It's time to [perform some action that's already blatantly obvious]". There is arbitrary new dialogue (that seems to exist purely due to writers' carelessness) which ''does not match what is occurring onscreen''. The final result is a show with some bizarre non-sequiturs and more than a few moments of ''genuine nonsense.''

To cite just one example: at the start of "[[Team Optimus Prime]]", Dr. Jones says, in a frustrated tone, "I ''can't'' get back the energon I sent to Kicker. That's ''impossible!''" The entire notion of "getting it back" is absurd on the surface, akin to trying to get back water that went down a drain; saying that not getting it back is ''impossible'' is even more ridiculous; and further, the original dialog is a passive lament, more along the lines of "It's not like that energon I sent is ever coming back." Similar examples exist in nearly every single episode of the show.

Outside of these accidents, there are also some strange ''deliberate'' changes, chief among them the tendency for [[Primus]] to be intermittently ignored. In one episode, Primus would be dubbed accurately, talking with other characters normally, while in the next, he would be deliberately edited out, with his lines erased or given to other characters, and references to him replaced with "the core". Other odd instances include Terrorcon drones having spoken lines randomly inserted in some scenes, never attributed to any one Terrorcon; a strange tendency for various characters to exclaim that "[[Unicron]] is coming to life!" every time Unicron's body is manipulated by other characters; and a steadfast refusal to acknowledge the deaths of any characters.

Given all of this, the quality of voice acting frequently suffers throughout the show. This can be a common result of the antiseptic ADR (Additional Dialogue Recording) environment, where actors perform solo, with no one to play off. But ''Energon'' is particularly bad in this regard. Lead talents such as [[Garry Chalk]] and [[David Kaye]] still turn in strong performances, but actors for many of the secondary characters clearly struggle to make something of the material they're given, often sounding flat and uninspired, or just confused. There are many times when ''all'' the actors clearly have no idea what their lines mean in the greater scheme of things, nor any idea of what they're really talking about; the Dr. Jones quote cited above is also an example of this problem.

There's also a pronounced amount of "filling dead air," with characters talking from offscreen simply to make noise where there was none originally. Take a drink every time someone goes "Uhh?" to break the silence, and you'll be hammered by the first commercial break.

{{bigquote|I really wish they would put this terrible series out on DVD. Not because I really want to watch it again, but because it would fill that unsightly gap between Armada and Cybertron with unsightly content.|The nicest words ever spoken about the Energon cartoon, [http://tinyurl.com/5tuucc "Gustavo!", August 2008]}}

==Home video releases==
===''Super Link''===
[[File:Tf superlink vol 01.jpg|thumb|upright=1.1|Is this one better than the American version? Absolutely. ]]
{{main|Interchannel}}

The ''Super Link'' version of ''Energon'' was released on DVD by Interchannel in [[Japan]] while the series was still on air.

*''Transformer: Super Link'' — Volume 001 (2004)
*''Transformer: Super Link'' — Volume 002 (2004)
*''Transformer: Super Link'' — Volume 003 (2004)
*''Transformer: Super Link'' — Volume 004 (2004)
*''Transformer: Super Link'' — Volume 005 (2004)
*''Transformer: Super Link'' — Volume 006 (2004)
*''Transformer: Super Link'' — Volume 007 (2004)
*''Transformer: Super Link'' — Volume 008 (2004)
*''Transformer: Super Link'' — Volume 009 (2005)
*''Transformer: Super Link'' — Volume 010 (2005)
*''Transformer: Super Link'' — Volume 011 (2005)
*''Transformer: Super Link'' — Volume 012 ([[April 20]] 2005)
*''Transformer: Super Link'' — Volume 013 (2005)

{{main|Geneon Universal Entertainment}}
Geneon Universal Entertainment will release the entire episodes in one set, with corrected & enhanced animation.
*''Transformer: Super Link'' DVD Set (2016)
{{-}}

===''Energon''===
[[File:Energon Ultimate Collection DVD.jpg|thumb|100px]]
{{main|Paramount Pictures}}
When Paramount Home Entertainment released a handful of ''Energon'' collections on VHS and DVD in 2004 and 2005, several episodes were re-dubbed to fix numerous mistakes that occurred in the episodes that were broadcast, as well as throwing in some new dialogue.
*''Transformers: Energon—Volume 1: The Battle for Energon'' ([[June 27]], 2004)
*''Transformers: Energon—Volume 2: The Return of Megatron'' (2004)
*''Transformers: Energon—Volume 3: Shockblast Unleashed'' (2005)
*''Transformers: Energon—Volume 4: Omega Supreme'' (2005)
*''Transformers: Energon—The Ultimate Collection'' (2008)
{{-}}
{{main|Shout! Factory}}
Shout! Factory released the complete series on a seven-disc DVD set in 2014.
*''Transformers Energon'': The Complete Series (2014)
{{-}}

==Foreign Name==
*''Mandarin:'' '''''Biànxíng Jīngāng: Néngliàng Jīngtǐ''''' (China, 变形金刚：能量晶体, "Transformers: Energy Crystal")

==Footnotes==
<references />

==External links==
*[http://ja.wikipedia.org/wiki/%E3%83%88%E3%83%A9%E3%83%B3%E3%82%B9%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9E%E3%83%BC_%E3%82%B9%E3%83%BC%E3%83%91%E3%83%BC%E3%83%AA%E3%83%B3%E3%82%AF ''Transformers: Super Link'' at the Japanese Wikipedia]

{{DEFAULTSORT:Energon (cartoon)}}
[[Category:Energon media| ]]
[[Category:Television series]]

Transformers: Robots in Disguise (2015 cartoon)

2018-01-10T18:50:26Z

Hammerstar: this show sucks and it should die

{{disambig3.5|the 2015 cartoon|the 2001 cartoon|Transformers: Robots in Disguise (2001 cartoon)|Robots in Disguise}}
{{Nav-Rid2015}}
[[File:TFRID2015promoposter.jpg|300px|thumb|Features more beast-hunting than [[Beast Hunters]]!]]

'''''Transformers: Robots in Disguise''''' is an animated television series that acts as the sequel to ''[[Transformers: Prime (cartoon)|Transformers: Prime]]''. Set years after its predecessor, the show follows [[Bumblebee (WFC)|Bumblebee]] as he travels back to [[Earth]] after the prison ship ''[[Alchemor (RID)|Alchemor]]'' crash-lands on the planet. Charged with rounding up the escaped [[Decepticon]] prisoners, he reluctantly takes command of a new team of [[Autobot]]s.

The show made its worldwide debut in late December 2014, with the first 13 episodes released as pay-to-view content on Chinese video streaming website [http://www.1905.com M1905]. The series subsequently debuted on Cartoon Network in numerous countries before the first 26-episode season finally premiered in the US on [[March 14]], [[2015]]. A second season of 13 episodes began screening on [[February 20]], 2016, followed by a 6-episode "mini-series"/"TV event" later in the year. The third and final season was rebranded as ''Combiner Force'', and ran for 26 episodes before concluding on November 11, 2017. It is set to be replaced by ''[[Transformers: Cyberverse]]'' in 2018. Thank god.... this show fucking sucks

The mini-series has caused some confusion over how the seasons of ''Robots in Disguise'' should be counted. It was initially promoted as "season 3"<ref>[https://youtu.be/wmBE1YgV0yM Botcon 2016 - Q& A Interview with Hasbro Transformers Team]</ref> before viewers properly understood it was only six episodes in length, but when "Combiner Force" was announced, it was also treated as the third season.<ref>[http://comicbook.com/popculturenow/2016/10/06/exclusive-transformers-robots-in-disguise-renewed-for-season-3/ "Transformers: Robots In Disguise Renewed For Season 3," Comicbook.com</ref>. There has been no obvious consensus; Amazon.com groups it in with season 2, while Netflix labels it season 3. For bookkeeping purposes TFWiki refers to it as "Season 2½."

Seasons 1, 2, and 2½ (labelled "season 3") of the show are currently available on [[Netflix]] in certain regions.

==Overview==
[[File:RID Season 2 Team.jpg|thumb|left|400px|CHEESE!]]
Years after the [[Great War (Prime)|Great War]], the Autobot prison ship ''[[Alchemor (RID)|Alchemor]]'' crashes on [[Earth]] near [[Crown City]], sparking a mass [[Decepticon]] jailbreak. Meanwhile, on a rebuilt [[Cybertron (planet)|Cybertron]], war veteran [[Bumblebee (WFC)|Bumblebee]] is now working as a street cop, mentoring Cadet [[Strongarm (RID)|Strongarm]]. Bumblebee is alerted to the danger on Earth by a vision of a ghostly [[Optimus Prime (WFC)|Optimus Prime]], who directs them to a nearby [[space bridge]].

Bumblebee unwillingly finds himself accompanied to Earth by Strongarm, and the delinquent [[Sideswipe (RID)|Sideswipe]], where they encounter [[Fixit (RID)|Fixit]], sole caretaker of the former prison ship. They're joined by the ex-Decepticon prisoner [[Grimlock (RID 2015)|Grimlock]], [[human]] scrapyard owner [[Denny Clay]] and his son [[Russell Clay|Russell]]. Although he's not confident in his leadership abilities, Bumblebee nevertheless pledges to round up the inmates of the ''Alchemor''. Chief among the Decepticon threat is the charismatic [[Steeljaw (RID)|Steeljaw]], who seeks to organize the escaped prisoners into an [[Steeljaw's Pack|effective cabal]] to conquer the planet.

The first season had a "villain of the week" approach, in which most episodes would follow a pattern: it would feature a new Decepticon foe, usually with an animal-motif, that would prove to be a threat to the [[Bee Team (RID)|Bee Team]], only to be taken down by the end of the episode and be placed back into a [[stasis pod]]. Most Decepticons featured, barring those who became part of Steeljaw's Pack, had little-to-nothing to do with eachother besides being ''Alchemor'' immates. Early episodes rarely deviated from this pattern, but this theme was effectively toned down in later seasons when larger, overaching threats came into play.

Most episodes also featured recurring subplots and running-gags focusing on certain characters: Bumblebee's trouble coming up with a [[Roll out|rallying cry]] and trouble leading his team in general, Strongarm and Sideswipe's rivalry with each other, Grimlock's difficulty finding an appropriate Earth disguise (because being a giant metal dinosaur would attract a lot of attention) and Fixit's glitching problem. These smaller stories would often affect the main plot, causing Bee's Team to face additional obstacles in several episodes.

Over the course of the first season, new Autobots bolster the ranks of the team, including the bounty hunter [[Drift (RID)|Drift]], his two Mini-Cons [[Jetstorm (RID)|Jetstorm]] and [[Slipstream (RID)|Slipstream]], the mysterious [[Windblade (RID)|Windblade]], and finally Optimus Prime himself, returned to life by the [[Thirteen]] to defeat [[The Fallen|Megatronus]].

Season 2 sees Bumblebee's team split into two groups: an "away team" to search the world for far-ranging Decepticons while Bumblebee, Strongarm, Grimlock, and Fixit hold down the fort near Crown City. Still recovering from his humiliating rout at the hands of Megatronus, Steeljaw allies with a mysterious group of Decepticons led by [[Saberhorn]], [[Glowstrike]] and [[Scorponok (WFC)|Scorponok]], operating out of the crashed ''Alchemor'', which they call "Decepticon Island". True to form, Steeljaw plots to rise through the ranks of this new army and seize control of the group for himself.

The second season features more frequent references to predecessor series ''Prime'' in an effort to forge a stronger sense of continuity between the two. Coinciding with this, the season sees the return of multiple regulars from ''Prime'' in special guest appearances: [[Ratchet (WFC)|Ratchet]], now partnered with a silent Mini-Con named [[Undertone]], and [[Soundwave (WFC)|Soundwave]], still accompanied by [[Laserbeak (WFC)|Laserbeak]]. This season also begins to drop the "villain of the week" theme, though it is still present, in favor of having a larger overarching threat in the form of Decepticon Island.

This season was also very [[To sell toys|toy-driven]] in that it featured several returning Decepticons from the first season, as well as new Mini-Con and Deployer characters, who had newly received toys. As such, Mini-Cons were also a big focus of this season, with at least one appearing in every episode. Following the Season 2 proper, this trend would continue into a "mini-series" of sorts, referred to as "Season 3" by several official sources before the announcement of a full third season. This six-episode run sees the return of [[Starscream (WFC)|Starscream]], who seeks the mysterious Mini-Con [[Weaponizer]]s, who have reluctantly partnered with a group of Decepticon [[Scavenger (RID 2015)|Scavengers]] searching Earth for abandoned Cybertronian relics.

The actual Season 3 is titled "Combiner Force". Bumblebee and his crew must harness the power of combination and form [[Ultra Bee]] in order to defeat the [[Stunticon (Prime)|Stunticon]]s. At the same time, Soundwave has sent a group of Minicons to steal the [[Bee Team (RID)|Bee Team]]'s Decepticon Hunters, with this subplot playing a small background role until the Stunticons are captured and returned to Cybertron by the end of the first half of the season. In order to keep the "Con of the Week" theme present after the Alchemor's departure, caches set up by Windblade after her arrival on Earth contain Decepticons who end up getting free and require recapture. Some filler episodes feature Decepticons who managed to escape the Alchemor before it left Earth. Others feature [[Shadow Raker|Decepticons]] [[Nightra|or]] [[Blastwave|others]] coming to Earth due to connections to members of the Bee Team or other reasons, the one exception being [[Flamesnort]] who was left on Earth during the Great War. This season also does a first and ties in with the ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' series by featuring the Rescue Bot [[Blurr (Prime)|Blurr]] for a few episodes.

Corruption on Cybertron, which had been building up conflict in the background for the entire series and has generally served as a way introduce new characters, seems to finally take the center stage during the second half of the season where mysterious benefactors on Cybertron free Steeljaw and his pack and grant them full pardons. They are sent back to Earth, where they ally with Soundwave and are tasked with capturing the Autobots. Steeljaw and the others make a grand return to Earth by nearly destroying the Scrapyard and forcing the Autobots and Clays to find a new base. By this point, the "villain of the week" approach is only used a few more times, but is otherwise abandoned in favor of having the Autobots face off against recurring teams of enemies such as the Stunticons and then Steeljaw's Pack. The tail end of the season also features the return of [[Bulkhead (Prime)|Bulkhead]] from ''Prime'' as a temporary ally to the Bee Team.

The two-part series finale features the Bee Team returning to Cybertron to fight Steeljaw's benefactors, the new corrupt [[Autobot High Council|High Council]], who are revealed to be a group of Decepticons disguised as Autobots, led by [[Cyclonus (WFC)|Cyclonus]]. The Autobots once again form Ultra Bee to take down the Council's [[Galvatronus (RID)|combined form]], finally freeing Cybertron. Optimus decides not to lead Cybertron into this new era as he "is a leader of warriors", and decides to leave Ratchet in charge of the new temporary High Council, which is now to be composed of Bulkhead, Windblade and [[Jazz (WFC)|Jazz]], while the Bee Team returns to Earth as "ambassadors" to the planet.

==Main cast==
(Recurring characters only.)
{{Featuredcharacters
|c1=
'''The [[Bee Team (RID)|Bee Team]]'''
*[[Ultra Bee]] ([[Will Friedle]])
**[[Bumblebee (WFC)|Bumblebee]] (Will Friedle)
**[[Strongarm (RID)|Strongarm]] ([[Constance Zimmer]])
**[[Sideswipe (RID)|Sideswipe]] ([[Darren Criss]])
**[[Grimlock (RID 2015)|Grimlock]] ([[Khary Payton]])
**[[Drift (RID)|Drift]] ([[Eric Bauza]])
***[[Slipstream (RID)|Slipstream]] ([[Roger Craig Smith]])
***[[Jetstorm (RID)|Jetstorm]] (Roger Craig Smith)
*[[Fixit (RID)|Fixit]] ([[Mitchell Whitfield]])

'''The [[All-Stars]]'''
*[[Optimus Prime (WFC)|Optimus Prime]] ([[Peter Cullen]])
*[[Windblade (RID)|Windblade]] ([[Kristy Wu]], [[Erica Lindbeck‏]])
*[[Ratchet (WFC)|Ratchet]] ([[Jeffrey Combs]])
*[[Bulkhead (Prime)|Bulkhead]] ([[Kevin Michael Richardson]])
*[[Jazz (WFC)|Jazz]] ([[Arif S. Kinchen]])

'''[[Rescue Bot|Rescue Bots]]'''
*[[Blurr (Prime)|Blurr]] ([[Max Mittelman]])

'''Cybertron Police'''
*[[Dropforge]] ([[David Sheinkopf]])

|c2=
{{collist|2|
'''[[Steeljaw's Pack]]'''
*[[Steeljaw (RID)|Steeljaw]] ([[Troy Baker]])
*[[Thunderhoof (RID)|Thunderhoof]] ([[Frank Stallone]])
*[[Underbite]] ([[Liam O'Brien]])
*[[Fracture (RID)|Fracture]] ([[Kevin Pollak]])
**[[Airazor (RID)|Airazor]] (Roger Craig Smith)
**[[Divebomb (RID)|Divebomb]] (Khary Payton)
*[[Clampdown (RID)|Clampdown]] ([[Jim Cummings]])
*[[Bisk (RID)|Bisk]] (Khary Payton)
*[[Quillfire (RID)|Quillfire]] ([[Andy Milder]])
*[[Groundpounder (RID)|Groundpounder]] ([[John DiMaggio]])
*[[Overload (RID)|Overload]] ([[Dave Fennoy]])
**[[Backtrack (RID)|Backtrack]] ([[Steve Blum]])
**[[Ransack (RID Mini-Con)|Ransack]] (Steve Blum)

'''Decepticon Island'''
*[[Glowstrike]] ([[Grey DeLisle|Grey Griffin]])
*[[Saberhorn]] ([[Fred Tatasciore]])
*[[Scorponok (WFC)|Scorponok]] ([[Victor Brandt]])
*[[Kickback (RID)|Kickback]] (Liam O'Brien)
*[[Crazybolt (RID)|Crazybolt]] ([[James Arnold Taylor]])
**[[Slicedice]] ([[Gary Anthony Williams]])

'''[[Scavenger (RID 2015)|Scavengers]]'''
*[[Clawtrap]] ([[André Sogliuzzo]])
*[[Paralon (RID)|Paralon]] ([[Jason Spisak]])
*[[Scatterspike]] ([[Robin Weigert]])
*[[Thermidor]] (Jim Cummings)

'''Starscream's Bounty Hunters'''
*[[Starscream (WFC)|Starscream]] (Steve Blum)
*[[Shadelock]] ([[Kirk Thornton]])
*[[RoughEdge]]
*[[Razorhorn]]

'''[[Stunticon (Prime)|Stunticons]]'''
*[[Menasor (RID)|Menasor]] ([[Travis Willingham]])
**[[Motormaster (WFC)|Motormaster]] (Travis Willingham)
**[[Dragbreak]] ([[Maurice LaMarche]])
***[[Dragstrip (WFC)|Drag Strip]] (Maurice LaMarche)
***[[Wildbreak]] ([[Dave Wittenberg]])
**[[Heatmark]] ([[Mikey Kelley]])
***[[Heatseeker]] (Mikey Kelley)
***[[Slashmark]] ([[David Kaye]])

'''High Council'''
*[[Galvatronus (RID)|Galvatronus]] ([[Harry Lennix]])
**[[Cyclonus (WFC)|Cyclonus]] (Harry Lennix)
**[[Cyberwarp]] ([[Brooke Goldner]])
**[[Skyjack (RID)|Skyjack]]
**[[Treadshock]]
**[[Riotgear]]

'''Recurring'''
*[[Chop Shop (RID)|Chop Shop]] ([[David Hunt]])
**[[Chop Shop (RID)|Righty]] (Will Friedle)
*[[Springload (RID)|Springload]] ([[John Steven Rocha]])
*[[Simacore]] ([[Matthew Yang King]])
*[[Soundwave (WFC)|Soundwave]] ([[Frank Welker]])
**[[Laserbeak (WFC)|Laserbeak]]

}}
|c3=
'''Main Cast'''
*[[Denny Clay]] ([[Ted McGinley]])
*[[Russell Clay]] ([[Stuart Allan]])

'''Recurring'''
*[[Butch (RID)|Butch]] (Will Friedle)
*[[Hank]] ([[Bailey Gambertoglio]])
*[[Arnold]] (Troy Baker, James Arnold Taylor)
*[[Hermit]] ([[Trevor Devall]])
*[[Casey (RID)|Casey]] ([[Kate Bond]])

|c4=
'''Thirteen'''
*[[Micronus Prime|Micronus]] ([[Adrian Pasdar]])
*[[The Fallen|Megatronus]] ([[Gil Gerard]])

'''[[Weaponizer]] Mini-Cons'''
*[[Aerobolt]] (Steve Blum)
*[[Buzzstrike]] ([[Rick Pasqualone]])
*[[Sawtooth (RID)|Sawtooth]] ([[Crispin Freeman]])
*[[Tricerashot]] ([[Robbie Rist]])
*[[Windstrike]]
*[[Bashbreaker]]
*[[Lancelon]]

'''Activator Mini-Cons'''
*[[Stuntwing]]
*[[Trickout]]
*[[Hi-Test (RID)|Hi-Test]]
*[[Goldgear]]
|nonumbering=true}}

==Episodes==
{{main|List of Robots in Disguise (2015) episodes}}
===Season 1===
{{collist|3|
#"[[Pilot (Part 1)]]"
#"[[Pilot (Part 2)]]"
#"[[Trust Exercises]]"
#"[[More than Meets the Eye (RID)|More than Meets the Eye]]"
#"[[W.W.O.D.?]]"
#"[[As the Kospego Commands!]]"
#"[[Collect 'Em All]]"
#"[[True Colors]]"
#"[[Rumble in the Jungle]]"
#"[[Can You Dig It?]]"
#"[[Adventures in Bumblebee-Sitting!]]"
#"[[Hunting Season]]"
#"[[Out of Focus]]"
#"[[Sideways (episode)|Sideways]]"
#"[[Even Robots Have Nightmares]]"
#"[[Some Body, Any Body]]"
#"[[One of Our Mini-Cons Is Missing]]"
#"[[Deep Trouble (RID)|Deep Trouble]]"
#"[[The Champ]]"
#"[[The Trouble with Fixit]]"
#"[[Lockout]]"
#"[[Similarly Different]]"
#"[[The Buzz on Windblade]]"
#"[[Ghosts and Impostors]]"
#"[[Battlegrounds, Part 1]]"
#"[[Battlegrounds, Part 2]]"
}}

===Season 2===
{{collist|3|
#"[[Overloaded, Part 1]]"
#"[[Overloaded, Part 2]]"
#"[[Metal Meltdown]]"
#"[[Suspended]]"
#"[[Cover Me]]"
#"[[Brainpower]]"
#"[[Misdirection]]"
#"[[Bumblebee's Night Off]]"
#"[[Impounded]]"
#"[[Portals]]"
#"[[Graduation Exercises]]"
#"[[Decepticon Island (Part 1)]]"
#"[[Decepticon Island (Part 2)]]"
}}

===Season 2½=== 
{{collist|3|
#"[[History Lessons]]"
#"[[Strongarm's Big Score]]"
#"[[Pretzel Logic]]"
#"[[Mighty Big Trouble]]"
#"[[Mini-Con Madness (RID)|Mini-Con Madness]]"
#"[[Worthy]]"
}}

===Season 3: Combiner Force===
{{collist|3|
#"[[King of the Hill (Part 1)]]"
#"[[King of the Hill (Part 2)]]"
#"[[Defrosted]]"
#"[[Blurred]]"
#"[[Sphere of Influence]]"
#"[[Bee Cool]]"
#"[[The Great Divide]]"
#"[[Get a Clue]]"
#"[[Out of the Shadows]]"
#"[[Disordered Personalities]]"
#"[[Guilty As Charged]]"
#"[[The Golden Knight]]"
#"[[The Fastest Bot Alive!]]"
#"[[Railroad Rage]]"
#"[[Combine and Conquer]]"
#"[[Moon Breaker]]"
#"[[Exiles]]"
#"[[Breathing Room]]"
#"[[Prepare for Departure]]"
#"[[Prisoner Principles]]"
#"[[Collateral Damage]]"
#"[[Something He Ate]]"
#"[[Sick as a Bot]]"
#"[[Five Fugitives]]"
#"[[Enemy of My Enemy (RID)|Enemy of My Enemy]]"
#"[[Freedom Fighters]]"
}}

===Shorts===
{{Collist|3|
#"[[Fixit Jam]]"
#"[[To Catch a Phrase]]"
#"[[Sticky Situation]]"
#"[[Carjacked!]]"
#"[[Perfect]]"
#"[[Knock, Knock!]]"
#"[[The Power of Dibs]]"
#"[[Back and Forth]]"
#"[[The Tragedy of Slipstream]]"
#"[[A Level Playing Field]]"
#"[[Two Plus Two Equals More]]"
}}

==Production==
Crew members returning from ''Prime'' include executive producer [[Jeff Kline]] and writer [[Steven Melching]], now story editor, and [[Mairghread Scott]], serving as Script Coordinator/Writer’s Assistant.<ref>[http://mscottwrites.tumblr.com/post/93785539366/out-of-curiousity-are-you-going-to-be-part-of-the/ Mairghread's Tumblr Post]</ref> [[Adam Beechen]] serves as the producer. [[Kevin Manthei]] and [[Kevin Kiner]] serve as series composers.<ref>[http://kevinmantheimusic.tumblr.com/post/93347443424/the-secret-project-i-announced-earlier-can-be Kevin Manthei's Tumblr post]</ref> Once again, [[Polygon Pictures]] handled the animation<ref>[https://twitter.com/da_shooz/statuses/477375126682341376 Tweet by Polygon Pictures CEO Shuzo Shiota]</ref>, with 2D animation duties handed off to [[GONZO]] and [[drop]].

==Awards and nominations==
===2016 Daytime Emmy Awards===
*Outstanding Special Class Animated Program

==Japanese release==
''Robots in Disguise'' was released in Japan as two separately branded series.
===''Transformers Adventure''===
[[Image:TransformersAdventureJapaneseLogo.jpg|center|300px]]

'''''Transformers Adventure''''' (トランスフォーマーアドベンチャー ''Toransufōmā Adobenchā'') aired on the satellite network [[Animax]] with a Sunday, 9am timeslot. ''Adventure'' was the first Transformers cartoon to be relegated directly to satellite since ''[[Beast Machines: Transformers (cartoon)#Japanese release|Beast Wars Returns]]''. It premiered on [[March 15]], 2015... only a ''day'' after the US premiere.

The localization for the series was headed by [[Keiichirō Miyoshi]], who headed the localization of the [[live-action film series|live-action ''Transformers'' films]] for Japanese markets. This also makes ''Adventure'' the first American ''Transformers'' cartoon to be released in Japan ''without'' the oversight of [[Yoshikazu Iwanami]] since [[The Transformers (cartoon)|Generation 1]]. While an effort was made to emulate the dubbing style of Iwanami, which has become synonymous with Transformers cartoons in Japan, the adlibbing was not nearly as extensive and fourth wall-breaking humor was non-existent.

Since ''Adventure'' aired on a satellite network and not a broadcast network, it was not edited for time like previous ''Transformers'' cartoons. The episodes were fully uncut and featured extended opening and ending sequences. The [[title sequence]] was comprised mostly of clips from episodes, but new animation (mostly group shots) was provided by [[LandQ Studio]]. The end credits sequence featured a newly animated "stage performance" from the cast ([https://www.youtube.com/watch?v=dZE2jqYoTTc which really must be seen to be believed]), animated by [[Nakano Design]].

As is rather well-known, ''[[Transformers: Prime (cartoon)#Japanese release|Transformers: Prime]]'' did not complete its run in Japan, ending at 52 episodes. To date, Japanese audiences have not received the ''[[Beast Hunters]]'' episodes or the ''[[Predacons Rising (Prime)|Predacons Rising]]'' film. The ''Adventure'' series did not alter the scripts to account for this, although it mostly played as a separate entity from ''Prime''.

Animax aired the episodes using the Australian broadcast order rather than the US order, which is actually the incorrect continuity sequence. As a result, "[[Sideways (episode)|Sideways]]" aired before "[[Out of Focus]]".

The [[theme song]] for the series is "[[Save the Future!!]]" by [[Mitsuhiro Oikawa]] and the ending theme is "[[Try☆Transformers Adventure↑↑↑]]" performed by the primary cast of the show (Bumblebee, Strongarm, Sideswipe, Fixit, Grimlock, and Optimus Prime).

===''Transformers Adventure -Prime of Micron-'' (''New Enemies'')===
[[File:Prime of Micron logo.jpg|center|300px|]]

The season 2 and "season 2½" (or "miniseries") episodes of ''Robots in Disguise'' were combined into a newly branded sequel series which began airing on [[July 3]], [[2016]]<ref>[http://news.tfw2005.com/2016/05/09/transformers-adventure-returns-japanese-screens-july-315264]</ref> under the title '''''Transformers Adventure -Prime of Micron-''''' (トランスフォーマーアドベンチャー -マイクロンの章- ''Toransufōmā Adobenchā -Maikuron no Shō-''). Incidentally, the "Maikuron no Shō" portion of the Japanese title actually translates to "Micron Chapter", but nobody tell them that. Like the previous season/series, it aired on Animax with a Sunday morning, 9:00am timeslot.

In November of 2016, the "season 2½" episodes of ''Robots in Disguise'' were given a special distinction under the modified title '''''Transformers Adventure -Prime of Micron- New Enemies''''' (トランスフォーマーアドベンチャー -マイクロンの章- 新たなる敵 ''Toransufōmā Adobenchā -Maikuron no Shō- Aratanaru Teki''). The title which appears on-screen does not display the "New Enemies" distinction, with the phrase instead appearing in broadcast schedule listings for Animax.

The rebranding for this sequence of episodes to include the word ''Prime'' in the title was likely a measure to create stronger ties with the continuity of the previous series, ''Transformers: Prime'', as the season 2(½) episodes begin making more direct references to the events of the past series. While the continuity is maintained, the guest characters from ''Prime'' are not played by their previous voice actors in the dub and are instead substituted with sound-alikes.

''Prime of Micron'' includes a newly cobbled together title sequence (composed of clips from episodes), but maintains the same theme song as ''Adventure''. Likewise, the end credits sequence and song are the same.

===Season 3===
To date, the third season "[[#Season 3: Combiner Force|Combiner Force]]" arc has not been dubbed or released for Japanese audiences, nor has there been any announcements about it. Whether it suffers the [[Transformers: Prime (cartoon)#Japanese release|same fate]] as the [[Transformers: Prime (cartoon)#Season 3: Beast Hunters|third season]] of ''Transformers: Prime'' remains to be seen; if so, Japanese audiences can at least take solace in the reasonably satisfying ride-off-into-the-sunset conclusion of "[[Worthy]]", rather than the ambiguous cliffhangery closure of "[[Darkest_Hour_(episode)#Foreign_localization|Darkest Hour]]".

==Notes==
*"'''TF2'''" was an early working name for the series.
*''Robots in Disguise'' did not have the most successful record when it came to premiering new episodes; to date, the vast majority of which were released through an international venue before being broadcast on U.S. television, including the ''entire'' first season.
**The first 13 episodes of the series were released, dubbed in Mandarin Chinese, on [[December 31]], [[2014]] in mainland China, but not Hong Kong, several weeks in advance of their US broadcast. The episodes were made available on website 1905.com, with five-minute previews being free and the whole episodes available until [[January 15]] for CNY/RMB ¥19.5, which is around USD$3–4. [[You]] could even win a "fabulous" assortment of Hasbro toys (legion class) and a RMB¥30 digital coupon if you paid for the episodes!
**The show went on to premiere on Canal J in France, Biggs in Portugal, and Cartoon Network in Hungary before the U.S. airings began. In particular, the English-language version of the show premiered on Cartoon Network in Australia and New Zealand about a month before the US airing; the channel aired two episodes a week instead of one, and so quickly tore through the first thirteen episodes of the season.
**The fourteenth episode debuted on Singaporean television two months before its US airing.
**The final twelve episodes of the season were then released in two six-episode chunks via Australian iTunes in the first two weeks of [[June]], [[2015]], allowing viewers to see the season finale three months before it aired in the US.
**The first six episodes of season 2 premiered on US television, but Cartoon Network UK—airing two new episodes a week instead of just one—quickly caught up to, and overtook, the US broadcast. The full remainder of the season premiered in the UK, with the season finale around a month before the US.
**The "season 2.5" mini-series aired in its entirety on Teletoon in Canada before a US premiere date had even been announced.
**The first four episodes of season 3 aired on French channel Gulli on the Tuesday before the US premiere.
**''Just'' pipping the US to the post, the final two episodes of the series aired in the United Kingdom a week in advance of their American broadcast dates.

===Foreign names===
*''Japanese:'' '''''Transformers Adventure''''' (トランスフォーマーアドベンチャー ''Toransufōmā Adobenchā'', season 1), '''''Transformers Adventure -Prime of Micron-''''' (トランスフォーマーアドベンチャー -マイクロンの章- ''Toransufōmā Adobenchā -Maikuron no Shō-'', season 2), '''''Transformers Adventure -Prime of Micron- New Enemies''''' (トランスフォーマーアドベンチャー -マイクロンの章- 新たなる敵 ''Toransufōmā Adobenchā -Maikuron no Shō- Aratanaru Teki'', "season 2½")
*''Czech:'' '''''Transformers: Roboti v utajení''''' ("Transformers: Robots in Disguise")
*''French:'' '''''Transformers Robots in Disguise : Mission Secrète''''' ("Transformers Robots in Disguise: Secret Mission")
*''German:'' '''''Transformers: Getarnte Roboter''''' ("Transformers: Disguised Robots")
*''Mandarin:'' '''''Biànxíng Jīngāng: Lǐngxiù de Tiǎozhàn''''' (变形金刚：领袖的挑战, "Transformers: Leader's Challenge")
*''Russian:'' '''''Transformery: Roboty pod prikrytiyem''''' (Трансформеры: Роботы под прикрытием, "Transformers: Robots in Disguise")

==References==
{{Reflist}}

==External links==
*[http://variety.com/2014/tv/news/hasbro-to-launch-transformers-robots-in-disguise-series-in-spring-2015-exclusive-1201219103/ ''Variety: Hasbro to Launch ‘Transformers: Robots in Disguise’ Show in Spring 2015'']
*[https://www.facebook.com/photo.php?v=683133768423487 SDCC footage]

{{DEFAULTSORT:Robots in Disguise (2015 cartoon)}}
[[Category:Robots in Disguise (2015) media| ]]
[[Category:Television series]]

Transformers: Generation 2 (franchise)

2018-01-10T18:46:42Z

Hammerstar: this show sucks and it should die

{{nav-G2}}

'''''Transformers: Generation 2''''' was the first of many terrible rebirths for the [[Transformers brand]]. Although the original ''Transformers'' franchise had never stopped producing toys in Europe, the North American line had completely disappeared for nearly two years. The European sales were good enough to convince [[Hasbro]] to give it another go<ref>[http://www.tfarchive.com/fandom/interviews/george_dunsay/george_dunsay_interview.php George Dunsay interview at TFArchive]: "At the time it was discontinued in the US, it was not a temporary decision. It is only after the success in Europe that the US people decided to reintroduce it"]</ref> and so ''Generation 2'' launched in [[1993]].

The ''Generation 2'' [[franchise]] featured the following primary components:

* [[Transformers: Generation 2 (toyline)|A toyline]]
* [[Transformers: Generation 2 (cartoon)|A cartoon series]]
* [[Transformers: Generation 2 (Marvel)|A US comic book series]]
* [[Transformers: Generation 2 (Fleetway)|A short-lived UK comic]]
* One [[The Official Transformers: Generation 2 Annual|UK Annual]].
* Some [[Honey Bear Books|coloring books]]

Although the ''Generation 2'' cartoon was merely a set of repackaged [[The Transformers (cartoon)|Generation 1 cartoon]] episodes (featuring the flashy, computer-animated [[Cybernet Space Cube]]), the ''Generation 2'' comic book was a direct continuation of the story from the [[List of Generation 1 comics|G1 comic]] which had ended at issue 80.

''Generation 2''<nowiki>'</nowiki>s toy [[commercial]]s are noted for an early use of CGI animation (including depictions of some characters who had very few fictional appearances anywhere else.) A subset of the commercials is also noted for ''hilariously'' bad rap music.

''Generation 2'' ended in [[1995]] due to lagging sales. Rather than put the franchise to rest, [[Hasbro]] shuffled its boys-toy lines over to the recently-acquired [[Kenner]] offices, and gave them the task of re-inventing ''Transformers'' with something fresh and new... ''[[Beast Wars: Transformers (franchise)|Beast Wars]]''.

In [[2010]] the Generation 2 line was re-imagined as "[[Generation 2: Redux]]" by [[Fun Publications]] for that year's [[BotCon]].

==Transformers: G-2==
[[Image:G2 Japanese Logo.jpg|center|150px|]]

Having disappeared in Japan in 1993, the ''Transformers'' toy line returned to Japan in 1995 with the Japanese version of ''Generation 2'', formally referred to as '''''Transformers: G-2''''' (トランスフォーマー G-2). Unlike the English ''Generation 2'' version, the Japanese ''G-2'' storyline followed the animated continuity rather than the comic book continuity, being told through a combination of:

* [[Transformers: Generation 2 (toyline)#Hasbro European line|A toyline]]
* [[Transformers: G-2 (story page)|A series of story pages]].
* [[Transformers: G-2 (pack-in manga)|A manga series]] packaged with the instruction manuals.
* A manga special, "[[The New Battle!!]]", published in [[Comic Bom Bom]].

Like its Western market counterpart, ''G-2'' also ended in 1995. Afterward, [[TakaraTomy|Takara]] continued to release their other main transforming robot toy line, the ''[[Brave (franchise)|Brave Series]]'', until getting back into the ''Transformers'' with the new Japanese ''[[Beast Wars: Super Lifeform Transformers|Beast Wars]]'' toy line in [[1997]].

==References==
{{reflist}}

{{DEFAULTSORT:Generation 2 (franchise)}}
[[Category:Franchises]]
[[Category:Generation 1 franchises]]
[[Category:Generation 2| ]]