MediaWiki - User contributions [en]

Evergreen

2025-07-31T19:10:46Z

Walruslaw: External Link removed on request of the Copyright Holder.

[[File:MyBusyBook-figurines.jpg|thumb|right|upright=1.66|''I'm gonna take this moment And make it last forever'']]
In a commercial context, '''evergreen''' product is merchandise that is not "seasonal" – it can be sent to shelves for an extended period without needing to be refreshed or updated. For ''[[Transformers brand|Transformers]]'', this means product that is "franchiseless", not tied to any flavor-of-the-year brand like a cartoon or movie.

After the [[live-action film series]] catapulted ''Transformers'' back into the public consciousness, deliberately evergreen products became increasingly common throughout the early 2010s, typically for licensed merchandise or for ancillary, [[market six|value-oriented]] [[Hasbro]] toys. These products would typically borrow key art from a scattershot assortment of sources, such as various ''[[Transformers: Generations (toyline)|Generations]]'' toylines and the ''[[Transformers Legends (mobile game)|Legends]]'' mobile card game.

Eventually, Hasbro moved to align these sorts of products under a unified evergreen aesthetic, and began implementing a purpose-made set of [[The Transformers (franchise)|Generation-1-inspired]] character designs, created by [[Emiliano Santalucia]], for use on all-and-sundry licensed and in-house products. They debuted in late [[2016]], without fanfare, in [[IDW Publishing]]'s [[2005 IDW continuity|contemporary comic line]], before showing up on a wider variety of merchandise during [[2017]]. At the end of the year, fans got to see Santalucia's original art on the mobile app Quidd, which used a bunch of assets ripped from the internal brand bible as "digital collectibles" (like {{w|Non-fungible token|NFTs}}, but, uh, fungible). The brand bible itself became public in [[2023]].

Toys based directly on the evergreen designs comprise the bulk of the ''[[Transformers Authentics]]'' toyline. The designs also had an enormous influence on the characters' depictions in ''[[Transformers: Cyberverse (franchise)|Transformers: Cyberverse]]'', ''[[Transformers: Rescue Bots Academy (franchise)|Transformers: Rescue Bots Academy]]'', ''[[Transformers: EarthSpark (franchise)|Transformers: EarthSpark]]'', and ''[[Transformers: Cyberworld (franchise)|Transformers: Cyberworld]]''.

==Evergreen Character Toolkit Volume One==
From 2017, licensors were given a set of assets based "the characters who drive the Transformers story". The guide was intended to nail down "key character elements that remain constant and consistent across all expressions [of the brand]", coining the phrase "character [[canon]]". Each character was given a biography and a set of key attributes, and presented with a turnaround schematic of their first toy alongside Santalucia's reinterpretation, labelled to identify "essential brand elements" of their design for [[trademark]]/[[copyright]] purposes. A few characters were given "pretengineering" cross-sections to illustrate the mechanical functionality of their bodies. The full set of characters included, informing all merchandise produced around this time, were as follows:

{{Featuredcharacters|nonumbering=true
|c1=
* [[Optimus Prime (disambiguation)|Optimus Prime]]
* [[Bumblebee (disambiguation)|Bumblebee]]
* [[Hound (disambiguation)|Hound]]
* [[Ratchet (disambiguation)|Ratchet]]
* [[Grimlock (disambiguation)|Grimlock]]
* [[Hot Rod (disambiguation)|Hot Rod]]
* [[Windblade (disambiguation)|Windblade]]
* [[Wheeljack (disambiguation)|Wheeljack]]
|c2=
* [[Megatron (disambiguation)|Megatron]]
* [[Starscream (disambiguation)|Starscream]]
* [[Soundwave (disambiguation)|Soundwave]]
* [[Barricade (disambiguation)|Barricade]]
* [[Shockwave (disambiguation)|Shockwave]]
}}

If a Volume Two was ever produced, we haven't seen it!

==Products incorporating evergreen character designs==
===Fiction===
[[File:FutureGloriesLost-KnightTemplarPrime.jpg|thumb|right|upright=1.33|''I'm gonna give my heart away And pray we'll stay together'']]
[[IDW Publishing]]'s original Generation 1 comic line began introducing evergreen character designs in the aftermath of the 2016 ''[[Revolution]]'' crossover event. The implementation was last-minute enough that [[:File:OP1 subcvrA.jpg|at least one cover]] had to be redrawn by the artist to incorporate Optimus's evergreen design. Designs have been introduced as follows:
*[[Starscream (G1)/2005 IDW continuity|Starscream]], beginning with [[Ping|''The Transformers: Till All Are One'' #5]]
*[[Optimus Prime (G1)/2005 IDW continuity|Optimus Prime]], beginning with [[New Cybertron Part 1: To Walk Among the Chosen|''Optimus Prime'' #1]]
*[[Windblade (G1)|Windblade]], beginning with [[First Strike issue 1|''First Strike'' #1]]
*[[Soundwave (G1)/2005 IDW continuity|Soundwave]], beginning with [[First Strike issue 2|''First Strike'' #2]]
*[[Shockwave (G1)/2005 IDW continuity|Shockwave]], beginning with [[The Falling, Chapter 4: The Hallowing|''Optimus Prime'' #19]]
*[[Bumblebee (G1)/2005 IDW continuity|Bumblebee]], beginning with [[Our Darkest|''Transformers: Unicron'' #0]]

[[Space Ape]]'s ''[[Transformers: Earth Wars]]'' mobile game introduced a design of their own that would be used in 2017:
*[[Barricade (IDW)|Barricade]], beginning with "[[Transformers: Earth Wars/Events|Event Horizon]]".

Most main characters in ''[[Transformers: Cyberverse (cartoon)|Cyberverse]]'' use interpretations of evergreen designs, as do the established characters in ''[[Transformers: EarthSpark (cartoon)|EarthSpark]]''.

The [[Transformers: Rescue Bots Academy (cartoon)|''Rescue Bots Academy'' cartoon]] redesigned previous [[Aligned continuity family|Aligned continuity]] characters, including [[Optimus Prime (WFC)#Rescue Bots Academy cartoon|Optimus]], [[Bumblebee (WFC)#Rescue Bots Academy cartoon|Bumblebee]], [[Grimlock (RID 2015)#Rescue Bots Academy cartoon|Grimlock]], and [[Ratchet (WFC)|Ratchet]] to use their evergreen designs. [[:File:Bumblebee-RBA-design progression.jpg|Early concept art]] suggests this mandate was not in place at the beginning of the show's development.

Grimlock and Optimus Prime in ''[[Transformers: King Grimlock|King Grimlock]]'' both use direct translations of the evergreen designs.
{{--}}

===Toys===
[[File:PowerOfThePrimestoy-Starscream.jpg|thumb|right|upright=1.66|''<nowiki>'</nowiki>Cause you're the one good reason You're the only girl that I need'']]
;''Power of the Primes''
*Voyager Class [[Starscream (G1)/toys#Power of the Primes|Starscream]]
;''Authentics''
{{main|Transformers Authentics}}
;''Cyberverse''
{{main|Transformers: Cyberverse (toyline)}}
;''War for Cybertron: Kingdom''
*Core Class [[Hot Rod (G1)/toys#K43|Hot Rod]]
;''EarthSpark''
{{main|Transformers: EarthSpark (toyline)}}

===Merchandise===
;Hasbro
*''[[Fidget Its]]'' fidget spinners
*''[[Mighty Muggs]]''
*''[[Beyblade X]]'' tops

;Licensed
*[[Hauck]] go karts
*''[[Transformers: My Busy Book]]''
*[[Radz]] 4-in-1 Candy & Surprise bags
*[[Carnival Cruise Line Entertainment|Carnival Playtime]] mascot costumes
*[[Metal Earth]] Legends
*[[Little Rocket]] [[Bouncing Ball Heads]]
*[[Monogram]] [[Figural Bag Clips]]
*[[D'elicce]] [[Easter]] eggs
*[[Core Nutritionals]] fitness supplements and supplies

;Restaurant promotions
{{main|List of Transformers restaurant promotions#Evergreen}}

==Gallery==
<center><gallery>
File:Quidd-evergreen-Barricade-robot-mode.jpg|[[Barricade (IDW)|Barricade]]
File:Barricade evergreen.jpg|[[Barricade (IDW)|Barricade]]
File:Quidd-evergreen-Bumblebee-robot-mode.jpg|[[Bumblebee (G1)|Bumblebee]]
File:Bumblebee evergreen.jpg|[[Bumblebee (G1)|Bumblebee]]
File:Quidd-evergreen-Grimlock-robot-mode.jpg|[[Grimlock (G1)|Grimlock]]
File:Grimlock evergreen.jpg|[[Grimlock (G1)|Grimlock]]
File:Quidd-evergreen-Hound-robot-mode.jpg|[[Hound (G1)|Hound]]
File:Quidd-evergreen-Megatron-robot-mode.jpg|[[Megatron (G1)|Megatron]]
File:Evergreen-Optimus_Prime-robot-mode.jpg|[[Optimus Prime (G1)|Optimus Prime]]
File:Optimus Prime evergreen.jpg|[[Optimus Prime (G1)|Optimus Prime]]
File:Quidd-evergreen-Ratchet-robot-mode.jpg|[[Ratchet (G1)|Ratchet]]
File:Quidd-evergreen-Shockwave-robot-mode.jpg|[[Shockwave (G1)|Shockwave]]
File:Quidd-evergreen-Soundwave-robot-mode.jpg|[[Soundwave (G1)|Soundwave]]
File:Soundwave evergreen.jpg|[[Soundwave (G1)|Soundwave]]
File:Quidd-evergreen-Starscream-robot-mode.jpg|[[Starscream (G1)|Starscream]]
File:Starscream evergreen.jpg|[[Starscream (G1)|Starscream]]
File:Quidd-evergreen-Wheeljack-robot-mode.jpg|[[Wheeljack (G1)|Wheeljack]]
File:Wheeljack evergreen.jpg|[[Wheeljack (G1)|Wheeljack]]
File:Quidd-evergreen-Windblade-robot-mode.jpg|[[Windblade (G1)|Windblade]]
</gallery></center>

[[Category:Franchises]]

Electric Train and Battle Set

2023-06-04T09:20:56Z

Walruslaw: /* External links */

[[File:TycoElectricTrainAndBattleSetBoxArt.jpg‎|upright=2.2|thumb|Kid! Get off the track! GET OFF THE TRACK OH MY GOD NO WHYYYYYYYY]]

The '''Electric Train and Battle Set''' is an HO-scale model train set manufactured by [[Tyco]] in [[1985]]. The set includes a locomotive with a "Search Mode", a gondola with coal/"Proton Laser Cannon", a box car/"Weapon Center", and a caboose/"Hawkfighter", all in a matching silver paint scheme with a red stripe. The set additionally includes a number of static Autobot and Decepticon figurines, the buildings for a power plant, track, a plastic layout mat, and a power pack.

{{TOCclear}}

==Fiction==
===Renegade Rhetoric===
In [[Jasper]], [[Nevada]], [[Optimus Prime (G1)|Nemesis Prime]] stole the D-5 supertrain. A [[June Darby|local nurse]] reported the theft, allowing [[Wheeljack (G1)|Wheeljack]] and the other Autobot [[Spychanger|Spy Changers]] to intercept the train. [[Hoist (G1)|Hoist]] and Wheeljack were diverted by [[Crash Test (G2)|Crash Test]], who knocked a building onto [[Chi Chi|two]] [[Ding Dong (Prime)|cats]], allowing [[Frenzy (G1)|Frenzy]] to escape with the train.

When next the Autobots caught up to the Decepticons, they had mastered the D-5's abilities. The locomotive's Search Mode enabled the Decepticons to locate the Autobots, allowing the Hawkfighter and the Proton Laser Canon to be brought to bear. Prowl was able to activate the train's [[Sixtrain! Activate Red Mode!!|Red Mode]], a self-destruct protocol. {{storylink|Transformers: Renegade Rhetoric}}

==Commercial appearances==
When several Decepticons invaded an Autobot command post, the Autobots sent in their secret weapon, a "speeding transformers train," to defend it. {{storylink|Commercial/Generation 1#Electric Train Set commercial|Electric Train Set commercial}}

==History==
[[File:TycoElectricTrainAndBattleSet.jpg|thumb|upright=1.4|left|So get your next of kin, your sister, and your friends.]]
In the 1980s, [[Tyco]] released five licensed sets (''Transformers'', ''[[G.I. Joe (franchise)|G.I. Joe]]'', ''[[M.A.S.K.]]'', ''{{w|A-Team|The A-Team}}'', and ''{{w|Rambo}}''), some of which shared various rolling stock and other parts with one another.

Many collectors attribute the component reuse to Tyco's financial troubles in the mid-1980s. At the time, the company was suffering from low sales and interest in trains, and they needed something to revitalize the market. The licensed trains were seen as a part of this, though Tyco didn't wish to spend a great deal of money. Thus, they reused as much as possible for each set, thereby saving on tooling and production costs. Cosmetically, the four main sets (excluding the A-Team one) were virtually identical; the Transformers train set did include a newly designed caboose, however.

Early runs of the Transformers train often contain parts from the other sets, including (though not limited to) carriages, vinyl maps, soldiers, and even decals. This suggests that all of the licensed sets were being assembled on the same production line. The Transformers train set does still hold some value to train collectors, however, largely because it was only produced for three years.
{{-}}

==Components==
The main focus of the set was the transforming engine and cars and the small plastic generic robots that interacted with them.

===Locomotive===
[[File:TRAIN0.JPG|thumb|upright=1.1|Amazing!]]
The locomotive was a slightly modified working switch engine. It transformed into "Search Mode" by lifting a hinged panel on the front-left side of the diesel engine and raising a ball-and-socket mounted concave plank on top; the transformation did not hinder the operation of the engine in any way.
{{-}}

===Gondola Car===
[[File:TRAIN1.JPG|thumb|left|upright=1.1|Truly the pinnacle of 80s engineering.]]
The gondola car came with a plank that represented a pile of coal on one side and a non-firing "Proton Laser Cannon" on the other. The cannon was mounted on to the underside of the coal by a small peg which allowed it to swivel horizontally. Another hinge allowed it to raise vertically. Swiveling the cannon too far to one side or the other without weighing down the gondola car resulted in the car tipping. This gondola car is structurally the same one used in the "M.A.S.K." set, but the coloration was changed for the Transformers set.
{{-}}

===Box Car===
[[File:TRAIN2.JPG|thumb|upright=1.1|This is every bit as awesome as it looks.]]
The box car unfolded into a "Weapon Center" in which the included figures could fit. Both sides were identical, except for the spot on top where a box with a concave dish mount could be affixed. The weapon center consisted of two overhangs and two boxes with window slats attached by hinges that allowed the boxes to swivel 180 degrees for a wide variety of configurations.
{{-}}

===Caboose===
[[File:TRAIN3.JPG|thumb|left|upright=1.1|Caboose is the only one with a proper robot mode. He turns into a "Hawkfighter". With eyes. And a beak.]]
The caboose transforms into a "Hawkfighter." The wheels at the front of the caboose fold down to allow the robot mode to continue rolling on the tracks while giving it a perched or launching appearance.

The cut of the stickers for the caboose only allows for them to be applied with the broad red stripe flanked by the two narrow black stripes on bottom, while the stickers for the engine bearing the G1 "The Trans Formers More Than Meets The Eye" slogan is only right-side up if positioned with the broad red stripe on the top.
{{-}}

===Robots===
[[File:G1-toy TycoTrainDecepticons.jpg|upright=1.66|thumb|]]
The twenty-four non-transforming "Transformer" figures included in the set consist of six distinct molds in [[:File:Tyco H.K Robots.JPG|metallic silver (Autobots) and metallic blue (Decepticons)]]. The box and 1985 Tyco catalog assert that each set was supposed to include six Autobots and eighteen Decepticons. But in practice, the sets seemed to include semi-random quantities of figures, but always heavily weighted towards Decepticon blue, making the silver ones much harder to come across today.

At least two of the designs are lifted from other Japanese giant robot franchises: the spindly one with the shield on its left arm (top center in the image to the right) is based on the "L-Gaim" from ''{{w|Heavy Metal L-Gaim}}'', while the tallest, blockiest one (bottom center) is the "Irongear" from ''{{w|Combat Mecha Xabungle}}''. (The original Irongear actually does transform into a big space battleship so it fits in that way at least!)

It's ''likely'' the other four designs are also lifted/"adapted" from other toylines/anime, but we've yet to identify them if they are.

{{-}}

===Setting===
The play mat depicted a small dam in a grassy and wooded area with a road and parking lot. The card-stock power station, plant, and two power line towers were meant to be placed around this, though a convincing layout that also left room for the standard oval-track layout was difficult to achieve.

==Notes==
*The version of the Electric Train and Battle Set packaging seen in the 1985 Tyco catalog describes the "Hawkfighter" as a "Battlestar Ship", despite the catalog text using the final name. Conversely, the catalog text inaccurately describes the locomotive's "Search Mode" as an "Early Warning Center".
*The package art depicts the train as using the more standard X2F "horn-hook" coupler, but the actual toy uses a simplistic semi-operating (It's not a dummy, but the knuckle is not a separate independently articulated piece) knuckle coupler unique to the licensed Tyco sets.
*In a truly mind-boggling coincidence, the Electric Train and Battle Set's HO scale renders it compatible with [[TakaraTomy]]'s high end [[The Transformers: Masterpiece#Masterpiece G Series|''Masterpiece G Series'']] rendition of the [[Trainbot]]s, the ''Transformers'' brand's second foray into model trains some 37 years later.

==External links==
*[https://www.youtube.com/watch?v=Pp9I--mqbAI Decent-quality copy of the commercial via TFRaw]
*[http://ho-scaletrains.net/tycotrains/id55.html Article on license-based Tyco trains at HO-Scaletrains.net]
*[http://tycotrain.tripod.com/tycocatalogs/id20.html 1985 Tyco catalog scans]
*[http://tycotrain.tripod.com/tycocatalogs/id19.html 1986 Tyco catalog scans]

[[Category:Merchandise]]
[[Category:Generation 1]]

Commercial/Generation 1

2023-06-04T09:18:46Z

Walruslaw: /* Other */

{{suite}}
{{-}}
{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.
{{TOC|align=left|limit=2}}
Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Later background music would be completely new creations that still retained the feel of the show themes. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "The Transformers. From Hasbro.".

[[File:Freaky Green Glowing Eyes.jpg|right|upright=1.4|thumb|]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

Toy segments would typically consist of jump cut filled sequences of the kids transforming the figures, followed by a big group battle. The transformation steps would be accompanied by loud clicking noises to emphasize the parts shifting into place. The kids would be shown playing with the figures in a variety of dioramas over the course of the line. From 1984 to 1986, the dioramas were rocky desert areas to reflect the areas of earth that most of the cartoon and some of the comic took place in. As both the comic series and cartoon moved away from stories on Earth into being more of a space opera, the dioramas after 1987 reflected more alien looking worlds with bizarre terrain and sky colors.

Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1, most of these provided by [[Charlex]] in their visually distinct style. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Some of these commercials, along with some Takara Transformers ads, are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. Like Sony, the ads on the Shout! Factory set have blurred faces. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

{{note|Each commercial entry includes a transcript of its narration. There are a number of different conventions used to denote different types of speech. ''Italics'' are used to indicate when the narrator is speaking. "Quotes" denote non-narrative speech such as a character or actor talking in-universe, a sound effect from a toy, or an excerpt from a cartoon. {Curly braces} denote singing or rapping. [Square braces] indicate on-screen text narration.}}


{{-}}
==1984==
First year toy commercials were structured a bit differently from what would become the norm for ''The Transformers''. With the exception of the re-worked Optimus Prime ad, they all started with stop motion animation of the featured toys with streaking effects added. This would then be followed by animation featuring early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, and only Optimus Prime, Megatron, and Soundwave are specifically identified, being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator" respectively. The animation would be followed by jump cut sequences of the toys being transformed, a Kidmation clip and finally a scene showing four kids battling with the toys. The toy footage was filmed on a set that consisted of large mounds of red dirt in front of the porch of a house, with a dusky sky backdrop behind it. The sky, the color of the dirt and the architectural style of the house would seem to place it in the southwestern [[United States of America|United States]], no doubt related to that being the type of environment the [[Ark (G1)|Ark]] was frequently depicted as having crashed into. Closeups of the toys tended to be filmed from lower angles/positions in order to use the dirt mounds as backdrops.

===Comic===
{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=NQCCO792xuw 30 sec]
:Production code: MP 1058, spot 177
:Animation: Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:Narration: Victor Caroli.
:Notes: Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime. This ad is, to date, the first known piece of Transformers television advertising. One recording shows that it aired at least as early as [[April 21]]st of 1984.<ref>[https://www.youtube.com/watch?v=Xx_CDy43Ftg] - Ignore the title, the commercials for ''The Easter Parade'' and the Yankees' games place this ad break squarely on the day before Easter.</ref>
: ''It is a world transformed, where things are not what they seem. It is the world of the Transformers.'' {The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! Robots in disguise. The Transformers! More than meets the eye.} ''The Transformers from Marvel Comics.''

===Toys===
{{anchor|Optimus Prime and Megatron}}
[[File:Megatron_G1_Commercial transformation.gif|right|upright=1.1|thumb|]]
*'''Optimus Prime and Megatron''' [http://youtu.be/26r6RrCkXGE&t=60 30 sec]
:Animation: Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:Narration: "The Transformers, from Hasbro", by The Other Guy.
:Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
:Toy segment: Some very early 80s streaking effects as Optimus Prime is shown driving past a plateau and transforming with Starscream flying overhead. Toy segment proper starts with a jumpcut sequence of a buck-toothed kid transforming Optimus Prime before doing his Kidmation bit. Three other kids holding Starscream, Thundercracker and [[Skywarp (G1)|Skywarp]] watch as the buck-toothed kid, holding Optimus Prime, rises up from behind a dirt mound situated between the three of them. More early 80's streaking effects as we see Megatron instantly transform on top of a plateau.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "Attack the Autobot Commander!" "Call in the Decepticon leader!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Planes''' [https://www.youtube.com/watch?v=26r6RrCkXGE&t=90 30 sec]
:Animation: In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:Narration: "The Transformers, from Hasbro", by The Other Guy.
:Kidmation: Bowl haircut kid mouths robotic "Robots in disguise!"
:Toy segment: More streaking effects as the toys are shown instantly changing from vehicle to robot. At the beginning, Starscream transforming and landing on a plateau. At the end of the ad, Jazz and Sideswipe drive along a curving and descending road before transforming, the same road Optimus is seen driving past in the previous ad. Toy segment proper starts with a jumpcut sequence of...something. It's probably intended to be his transformation to plane mode, but the last step shows his wings being positioned for robot mode. Anyhoo, this is followed by Starscream and Thundercracker being flown side by side and a jumpcut sequence of Sideswipe being transformed to robot mode. Following the Kidmation we have a four kid battle scene with two of them swooping the two Seekers down as the other two holding Sideswipe and Jazz turn their figures to face the attack.
:Notes: The Starscream stop motion segment can arguably be interpreted as what happened after he flew out of frame in the Optimus Prime and Megatron ad.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "We're under attack!" "[[To sell toys|Get more Autobots!]]" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=FtWufB1vOnM 30 sec]
:Animation: Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:Narration: The Other Guy.
:Kidmation: Bowl haircut kid #2 mouths robotic "Robots in disguise!"
:Toy segment: Streaking effects as [[Buzzsaw (G1)|Buzzsaw]] drops into Soundwave's tape compartment. This triggers Soundwave to instantly transform to robot mode and then Buzzsaw flies out of his chest in bird mode. The toy segment proper starts with a jumpcut transformation of Soundwave, removal of Buzzsaw from his chest compartment and Buzzsaw's transformation. After the Kidmation we get a four kid battle scene with two of them flying Soundwave and Laserbeak and the other two holding [[Trailbreaker (G1)|Trailbreaker]] and [[Mirage (G1)|Mirage]] and turning them to face the oncoming Decepticons.
:Notes: The animation depicts Laserbeak as Soundwave's partner but the toy segment uses [[Buzzsaw (G1)|Buzzsaw]] who was actually the one packaged with Soundwave. Granted, it would take a keen eye to tell which it was so, most kids probably assumed it to be Laserbeak.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "It's the Decepticon Communicator!" "Get more Autobots!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Optimus Prime}}
[[File:Optimus_Prime_G1_Commercial.jpg|right|upright=1.1|thumb|]]
*'''Optimus Prime''' [https://www.youtube.com/watch?v=26r6RrCkXGE&t=29 30 sec]
:Animation: Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:Narration: Victor Caroli.
:Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
:Notes: This ad is a reworked version of the earlier Optimus Prime and Megatron ad. The footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The introductory stop-motion animation has also been dropped, the ad now starting with the early animation, followed by the excerpt of Prime and Megatron leading their troops from the cartoon intro. The change to introductory animation sequences appears to be where the transition from using stop-motion and animation from the Marvel #1 ad to using original animation segments began. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun. Given that it would've taken some time to re-do the ad after it was identified as needing a change, this ad would have first aired in very late 1984 at the earliest. It's possible it didn't air until 1985.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=RSouGUP_71s 30 sec] - A resoundtracked version of the ad, this time using the season two theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

===Cartoon===
*'''More than Meets the Eye promo''' [https://www.youtube.com/watch?v=LyuFcjP0Dyo 30 sec]
: Animation: The season one intro sequence.
: Narration: Victor Caroli, rather laid back and various local announcers providing the station ID at the end.
: Notes: The date listed in the above copy of the ad is [[December 17]]th, [[1984]] which is several months after the miniseries would have premiered in most markets on [[September 17]]th. The mention of "The Transformers, now a three day mini series" however, heavily suggests that this is indeed promoting [[More than Meets the Eye (mini-series)|More Than Meets The Eye]] and that the series simply didn't start airing on this particular network affiliate until December.
: ''It's the most incredible robot story ever told. The Transformers. The Transformers, now a three day mini-series. Unlike anything you've ever seen before. '''Don't''' miss it.''

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s 30 sec]
: Animation: Various excerpts from season one of the cartoon.
: Narration: [[Victor Caroli]] on {{w|Xanax}}. ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
: ''The Transformers, the world's most exciting robot adventure, continues.'' Megatron: "The universe is mine to control!" ''The Transformers, '''watch''' it!''

===Other===
{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=eAwJWsLbpUo 30 sec]
: Animation: Recycled from the first Transformers commercial. Black helmet Megatron and the Decepticons attack a power plant and the Autobots arrive to stop them. The animated segements are interwoven with the live action footage to create a strangely slanted narrative (see below).
: Narration: Some wussy dude.
: Toy segment: A kid on a big wheel rides up to a playground and points at some wooden playground equipment shouting that "they're attacking the power plant!". The scene disolves into an animation segment with Megatron and the Decepticons arriving in front of a power plant and shooting. The kid decides it's time to transform his Power Cycle. After, the scene switches to another animation segment, this time Optimus Prime arriving and taking a shot. This translates back to the real world as just missing ''the kid'' as he rides. The kid declares "Missed! But ''I'' won't!" Another switch to animation to show Jazz, Prowl and Sideswipe running and firing, presumably towards the kid. Switching back, the kid decides to return fire with his missiles. This translates to the next few seconds of the previous animation clip of the three Autobots, with them diverting in different directions to avoid an explosion. The [[Autobot#Shattered_Glass|evil Autobots]] now defeated, the kid returns the Power Cycle back to cycle mode. Another kid shows up and asks him what kind of wheels he has: "More than meets the eye."
: Notes: This commercial advertises a [[Coleco]]-made {{w|Big Wheel}} tricycle. The cuts between the live-action and animated footage make the kid look like a [[Doctor Arkeville|Decepticon sympathizer]] by having the kid blasting some Autobots. Of course that's only fair since the cuts also make it look like Prime fired first and the Decepticons are the ones defending the plant. Oops.
:''Introducing the Transformers Power Cycle. You can imagine a world of adventures.'' "Look they're attacking the power plant!" "Time to transform into a robot." "Missed! But ''I'' won't!" "Missiles away! Pew! Pew!" "Back to cycle mode." "Hey, what kind of wheels you got?" "More than meets the eye."
{{-}}

==1985==
1985 brought some changes to Transformers advertising, both in quantity and style. While in 1984 Hasbro had just five known ads produced, one of which was a reworking of one the first four, they expanded to thirteen in 1985. This was natural as the toyline itself expanded dramatically due to its huge popularity. This increased popularity led to more commercials for tie-in merchandise. There was even a primetime commercial spot that was run during the holiday season and featured a celebrity in the form of [[Alex Karras]] in order to appeal to parents directly. Stylistically, the most notable change was the use of original animated segments. Every ad got its own brand new animation clip featuring the highlighted toys with the exception of the Jumpstarters. Some clips even featured new dialogue provided by the same actors used in [[The Transformers (cartoon)|the cartoon]]. Another element brought over from the cartoon was the faction symbol flip, used in the ads as the transition from animation to the live action footage.

This year's toy commercials would be re-edited a number of times to update them for different reasons. Pretty much every ad got resoundtracked with the season two cartoon theme (the Jumpstarters and the Mini-spies ads are the only two ads for which a season two version hasn't been found). The Optimus Prime ad from the previous year also got a season two update. These resoundtrackings also came with updates to the Kidmation, frequently replacing the Kidmation segment with one from another ad. Whether or not the Kidmation was replaced, the Kidmation was always enhanced by giving the kids freaky glowing green eyes. Some ads received additional edits to add a plug for [[Action Cards]] and/or a stinger to notify consumers that the toys would be available "While supplies last!". The latter type of edit also came with yet another Kidmation change, this time swapping the Kidmation for an entirely unique clip of a kid saying "I know what I want!" before his eyes turned green and he mouthed along to the "Robots in disguise" lyric.

Toy segments kept the same structure and while they started using some different sets, the sets still retained the general look of the 1984 set. Most were just mounds of dirt with unidentifiable backdrops, though the Omega Supreme and Jumpstarters ad utilized a futuristic black floor with white grid pattern in front of a dusky silhouetted mountain backdrop.

===Toys===
{{anchor|Grimlock}}
[[File:Grimlock_G1_Commercial_End_Shot.jpg|right|upright=1.1|thumb|]]
*'''Grimlock''' [https://www.youtube.com/watch?v=dTQ-oo5yvVw 30 sec]
: Animation: Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
: Narration: The Other Guy.
: Kidmation: None.
: Toy segment: Three kids positioned around a mound of dirt. Two have the Dinobots standing on the mound while the third flies Thundercracker overhead. Segment ends with a jumpcut sequence of Grimlock being transformed to robot mode.
: Notes: Very similar to the [[Dinobot (G1)|Dinobots]] commercial, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are several characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop with a "Dinobot Grimlock" text overlay is employed.
:*The toy segment starts with the multi-kid battle instead of ending with it.

: Due to these oddities, it was previously thought this might be a test version. However, [https://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. A recently found version of the Dinobots ad that also has a blue backdrop for the end shot (see below), suggests that this ad was reworked to create the Dinobots ad. It is possible though, that the opposite is true. Given that G.I. Joe ads of the time ''also'' used blue backdrops for their end shots (although there wasn't any text beyond the G.I.Joe logo), this may have been an experiment before settling on a new format for 1985 (or a quick throw together while they were figuring it out). See the Dinobots ad for additional notes on the toy segment.
: ''To help them battle the evil Decepticons, you can imagine the Autobots create: Dinobots.'' {Dinobots wage their battle to destroy the evil forces of the Decepticons.} "The Decepticons are attacking!" "Dinobooots!" "Grimlock and Slag will stop Thundercracker!" {The Transformers! Robots in disguise.} ''Each sold separately.'' {The Transformers! More than meets the eye.} ''Transformers Dinobot Grimlock. Other Transformers sold separately. From Hasbro.''

{{anchor|Dinobots}}
[[File:Dinobots_G1_Commercial.jpg|right|upright=1.1|thumb|"Thunderbolt and lightning very very frightening me Grimlock!"]]
*'''Dinobots''' [https://www.youtube.com/watch?v=3C7ebWaFaVI 30 sec]
:Animation: Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]]. Same as Grimlock.
:Narration: The Other Guy.
:Kidmation: Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:Toy segment: A lot of the same footage from the Grimlock ad but rearranged and with some additions. Starts with a shot of Grimlock in robot mode atop a mound of dirt, before cutting to a jumpcut transformation sequence. Only the head flipping segment is used though, and in reverse order as this transformation is robot to Dinosaur rather than the reverse. After Kidmation, we cut to a brief snippet of the multi-kid battle scene from the Grimlock ad before moving to new closeup footage of Grimlock munching on and releasing Thundercracker's wing. The ad ends with another jumpcut sequence of Grimlock from dinosaur to robot, reusing footage from the Grimlock ad.
:Notes: Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" The Dinobot toys used appear to be prototypes as Grimlock has a chromed sword and Slag has chromed horns.
:''To help them in their never ending battle against the Decepticons, the Autobots create a new breed of robot: Dinahbots.'' {The Transformers! More than meets the eye. Dinobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! Robots in disguise.} "The Decepticons are attacking!" "Dinobots'll get em!" "Can't beat the Dinobots!" {The Transformers!} ''From Hasbro.''
:*'''Dinobots''' [https://www.youtube.com/watch?v=hQScZap63b0 30 sec] - A transitional version between the Grimlock ad and the regular season one theme Dinobots ad. The narration is the same as the Grimlock ad, except for not calling out Grimlock by name at the end. Toy segment is yet a different shuffling of the footage, being mostly similar to the Grimlock with the exception of having more footage of Thundercracker flying around. This includes the clip from the regular Dinobots ad of Grimlock munching on Thundercracker's wing. Much like the Grimlock ad, the toy segment also ends with a jumpcut transformation, albeit a shorter one. The end shot is against a blue background, but no "Dinobot Grimlock" text this time. Despite the toy segment otherwise being pretty similar to the Grimlock ad, the audio of the kids matches the Dinobots ad.
:*'''Dinobots''' [https://www.youtube.com/watch?v=RSouGUP_71s&t=29 30 sec] - A re-soundtracked version of the previous commercial using the season two theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA 30 sec] - A modified re-soundtracked version, slightly shortened to squeeze in a plug for [[Action Cards]].
:*'''Dinobots''' [https://www.youtube.com/watch?v=a6jMmN1RD84 30 sec] - Another re-soundtracked version of the Dinobots commercial, this time using the season three theme (still with modified lyrics). Narrated by Peter Cullen as Optimus Prime and Victor Caroli. The Kidmation has been replaced with the standard 1986 "kid face to Ultra Magnus face" Kidmation. The end shot has been edited to match the 1986 "flipping panels" and starburst transition aesthetics.
::Optimus Prime: ''To help us in our neverending battle against the evil Decepticons, we create the incredibllllle Dinobots!''

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=df5GGZ3we68 30 sec]
:Animation: [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow FX1-type [[Mini-spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:Narration: I Wish I Was Victor Caroli
:Kidmation: Kid points urgently at the camera: "It's an Autobot!"
:Toy segment: A hand pulls back and lets go of a buggy-type mini-spy to demonstrate its motorized action on a black table. A hand is then showing pulling a carded Gears with buggy mini-spy from a rack of store pegs. The min-spy is shown zooming along the table again before being transformed to robot mode. The mini-spy is then instantly back in vehicle mode so his [[rubsign]] can be demonstrated. After Kidmation, we get another look at the mini-spy zooming along the table. We end on a closeup of the yellow promotional burst in the upper right hand corner of a package toy, that upon a pan-out we can see is a
:Notes: [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.
: ''In the world of the Transformers, it used to be easy to tell the Autobots from the Decepticons. But now, the Mini-spies are on the loose. They look like Autobots, but '''are''' they?'' "It's a Decepticon! After him!" ''Transformer Mini-spies. You get one with each of the six Autobot mini-car packages. Motorized Transformers. You can't tell if they're Autobots or Decepticons until you rub up their symbols.'' "It's an Autobot!" ''Transformers Mini-spies. Get 'em while supplies last.''

{{anchor|Jetfire and Shockwave}}
[[File:Jetfireg1commercial.jpg|right|upright=1.1|thumb|Transforms from robot to lawsuit right before your eyes!]]
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=8OEEncGeu8s 30 sec]
:Animation: [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: Narration: An incredibly mellow Victor Caroli.
: Kidmation: A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: Toy segment: Starts with a close-up of Shockwave's gun barrel, lights flashing as his electronic sounds squeal. Cut to a jumpcut sequence of a kid transforming Shockwave. After doing his Kidmation bit, the buck-toothed kid flies in Jetfire to take on Shockwave. The segment ends with a jumpcut sequence of the buck-toothed kid transforming Jetfire in completely random fashion.
: Notes: Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor. The set is once again mounds of dirt in front of a house somewhere in the Southwestern US. A white picket fence with a plant growing along it is visible in the background of the wideshots. The closeup of Jetfire flying appears to be in front a rocky area with a few tufts of prarie grass strewn about.
: ''Tired of losing battle after battle in the sky, the Autobots create the ultimate robot jet: Jetfire.'' {The Transformers! More than meets the eye.} ''But the evil Decepticons have a secret new weapon: Shockwave.'' {The Transformers! Robots in disguise.} "Jetfire to the rescue!" "Shockwave will stop him!" {The Transformers!} ''From Hasbro.''
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=qvmkJpIi1tI 30 sec] - Resoundtracked with the season two theme song and a much more energentic Victor Caroli. The Kidmation has been replaced by the "freaky green glowing eyes" enhanced version of the Jumpstarters ad Kidmation.

{{anchor|Insecticons}}
[[File:Insecticons_G1_Commercial_Farmer_And_Son.jpg|right|upright=1.1|thumb|]]
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=Fi_xnRCGY8A 30 sec]
: Animation: A boy and his father are working on their farm when a horde of [[Insecticon (G1)|Insecticons]] attacks.
: Narration: The Other Guy.
: Kidmation: Blond-haired kid.
: Toy segment: Jump cut transformation sequences for Kickback and Shrapnel are followed by the Kidmation. Afterwards, the Kidmation kid brings in [[Swoop (G1)|Swoop]] to attack the Insecticons being brandished by another kid. The segment ends with a jumpcut sequence of Kidmation kid transforming Swoop.
: Notes: While there are already Insecticons chewing on the farmhouse by the time we see it, the fact that the farmhouse shows damage in areas not being munched on suggests the farmer hasn't been doing proper upkeep. The set this time is largely obscured by closeups and motion, but we can see dirt mounds/platforms and a backdrop that seems to imply the kids are in ''really'' tall grass.
: "Pa, look!" "What is it?" "It's the Insec-ti-cons, an ''evil'', new menace in the world of the Transformers!" {The Transformers! More than meets the eye. The Transformers! Robots in Disguise.} "Decepticons!" "Transform the Dinobots!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''
:* '''Insecticons''' [https://www.youtube.com/watch?v=e9r0LmghevY 30 sec] - Resoundtracked using the season two theme song. Kidmation has been switched to a "freaky green eyes" enhanced version of the one from the Jumpstarters ad.
 

{{anchor|Constructicons}}
[[File:G1commercial devastator.jpg|right|upright=1.1|thumb|]]
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=BDinalIn228 30 sec]
:Animation: A construction crew works on a building site in the desert. The crew flees when their vehicles suddenly transform, revealing that they are the [[Constructicon (G1)|Constructicons]]. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: Narration: The Other Guy.
: Kidmation: Blond-haired kid again in a different shirt.
: Toy segment: The Constructicons sit in a circle in vehicle mode on top of a mound of dirt. Two jumpcut transformation sequences are shown. Long Haul's results in him having Devastator's crotch plate positioned behind his head. Scrapper's on the other hand, is more impressive. He not only turns into a robot, but a ''whole other'' Constructicon as a shot of his vehicle mode is followed by a jumpcut sequence of ''Bonecrusher's'' transformation. After the Kidmation, we get a jumpcut sequence of the Constructicons forming Devastator, popping into view one by one. Devastator then swoops in to attack [[Inferno (G1)|Inferno]] and [[Tracks (G1)|Tracks]] who turn around to watch him bear down on them.
: Notes: The construction worker yelling "Run!" sounds like [[Corey Burton]] doing a voice similar to adult [[Spike Witwicky (G1)|Spike]]. The toys appear to be prototypes, based on Mixmaster having a lavender mixer barrel and Hook having a lavender crane boom, rather than the yellow-green of the final releases. Speaking of Mixmaster, he is mistransformed in the end shot with his cab not being swung up to form his feet. This results in him towering over the other Constructicons. Long Haul is mistransformed in the initial vehicle modes shot, his head being flipped up.
: ''In the world of the Transformers, nothing is what it seems.'' "Run!" ''Meet the Constructicons, six evil robots that transform into one mechanical giant.'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "It's Devastator — six ''Constructicons'' in one!" {The Transformers!} ''Each sold separately.'' "Devastator's attacking!" {More than meets the eye.} ''Sold separately. From Hasbro.''
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=RSouGUP_71s&t=90 30 sec] - Resoundstracked with the season two theme and has a tweaked ending showing the Constructicon giftset. The Kidmation has been changed to the freaky glowing green eyes enhanced version of the Kidmation from the "Autobot Cars plus Thrust and Dirge" ad. The tweaked narration switches "Sold separately." to the oxymoronic "Constructicons giftset sold separately."
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=F3hzPZ0fdmY 30 sec] - Resoundtracked and slightly re-edited for a 1986 re-use with the introductory narration now provided by [[Frank Welker]] as Megatron. Kidmation segment is the standard 1986 segment featuring a kid's face fold-morphing into an Ultra Magnus-like generic robot. The ending shot has also been edited to match the aesthetic of the 1986 ads.
::Megatron: "In the world of the Transformers, nothing IS what it seems. Meet my Constructicons, six evil robots that transform into one mechanical giant."

{{anchor|Jumpstarters}}
[[File:Jumpstarters G1 Commercial.gif|right|upright=1.1|thumb|]]
*'''Jumpstarters''' [https://www.youtube.com/watch?v=1arJdZShoxY 30 sec]
: Animation: None.
: Toy segment: Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black floor surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds. At the end two kids fly Starscream and Thundercracker towards two others rolling Topspin and Twin Twist in front of a mountain at dusk backdrop.
: Narration: The Other Guy
: Kidmation: Buck tooth kid mouths "Robots in Disguise"
: Notes: An unusual set this time between the white grid on black floor pattern and the mountain backdrop framed by white lattice and having colored dots on the dark colored mountain's lower half. The shots of the Jumpstarters zooming along appear to be framed by zooming in on the floor at the base of the mountain. The resulting effect is that they appear to zipping through outer space.
: ''Introducing Jumpstarters. Jumpstarters. In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "Decepticons!" "Jumpstarters attack!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Thrust and Dirge}}
[[File:Thrust and Dirge G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=gkMJMGVsD_4&t=180 30 sec]
:Animation: As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: Production code: (animation) MP 1080, Spot 220
: Narration: You're Gonna Get It
: Kidmation: Beatles haircut kid mouths robotic "Robots in disguise!"
: Toy segment: One by one panels featuring an Autobot car being rolled are zoomed in, flip over to reveal the same Autobot being flown in robot mode and then zoom out to their final location on-screen. After Kidmation, we see Thrust's nosecone and cockpit flipped up without the arms in place, then a cut to last step of flipping the left wing up. Thrust and Dirge are flown side by side and then we get a jump cut sequence of Inferno's transformation. Inferno, Red Alert and Hoist all whip around just in time for Hoist to get a face full of Thrust. Hey, that's [[Ramjet (G1)|Ramjet]]'s schtick!
: Notes: Smokescreen and Grapple appear in the animation segment and are called out by name in the narration but do not appear in the toy segment. The first step shown of Inferno's transformation is incorrect. Instead of the cab being rotated down, it's rotated up either due to being the wrong clip or the clip being run in reverse.
: ''NEW Autobots join Optimus Prime. Smokescreen, Tracks, Hoist, Red Alert and Grapple. And joining the evil Decepticons, Thrust and Dirge.'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise. The Transformers!} "Decepticon attack!" "Autobots'll stop 'em!" {The Transformers!} ''The Transformers. From Hasbro.''
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=RSouGUP_71s 30 sec] - Resoundtracked with the season two theme. In a change of pace, the original Kidmation is retained and enhanced with freaky green glowing eyes, rather than being replaced.
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=0sxMlvn3Dsw 30 sec] - Same as the season two resoundtracking with an Action Cards plug squeezed in at the end.

{{anchor|Triple Changers and Perceptor}}
[[File:Triple Changers and Perceptor G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=qCRKHaIiJxQ&t=250 30 sec]
: Animation: [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
: Narration: The Other Guy
: Kidmation: Bowl haircut kid #2.
: Toy segment: A blond haired kid uses Perceptor's microscope mode to examine a leaf before changing him to robot mode. Bowl haircut kid rolls Blitzwing in tank mode before changing him to plane and robot, flying each. The two kids engage in battle over a mound of dirt and are joined by third kid wielding Astrotrain.
: Notes: Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain figure shown is a prototype figure in his [[Character model|animation colors]]). While Astrotrain appears in the animation and in the toy footage, he is never identified by name.
:''And as the battle between the Autobots and the Decepticons rages on, Megatron creates Triple Changers, the most eeeeevil Decepticons of all! But the Autobot scientist Perceptor is ready for anything. Introducing Perceptor. From a working microscope he changes into a robot.'' {The Transformers!} ''And Triple Changer Blitzwing changes from tank to plane and from plane to robot.'' {Robots in disguise.} "Tri-ple-Changers!" "Autobots'll stop em!" {The Transformers!} ''Sold separately. From Hasbro.''
:*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=IpADNDtB9DE 30 sec] - Resoundtracked with the season two theme. The Kidmation has been replaced with a freaky green eyes enhanced clip of the bowl hair cut kid from the "Autobot Cars and Decepticon Planes" ad.
:*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=Crn_8VIxaOk 30 sec] - Similar to the re-sountracked version, but with a "While Supplies Last" stinger added to the end. The Kidmation has been swapped out yet again, this time for a clip of a kid with a bowl cut and heavy eyebrows saying "I know what I want!" then mouthing along to the music. In contrast to other enhanced Kidmations, this time around we get to see the kid's eyes turn green instead of just starting at that point.

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]
*'''Blaster''' [https://www.youtube.com/watch?v=CkLdJtLeKg0 30 sec]
: Animation: [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
: Narration: The Other Guy.
: Kidmation: Bucktooth kid.
: Toy segment: Blaster is shown sitting on some dirt in boombox mode before being picked by a kid who holds Blaster to his ear. This is followed by a jumpcut transformation sequence. Then we see a different kid rolling Optimus Prime through a dirt road diorama before seing Soundwave and Buzzsaw flying by a rock wall. After the Kidmation we go back to Soundwave and Buzzsaw briefly before jumping to Prime in robot mode joining Blaster. Another quick cut to flying Soundwave and Buzzsaw before seeing them come around the wall and clash with Prime and Blaster.
: Notes: Soundwave and Rumble's voices are provided by Frank Welker as usual. Blaster's single word of dialogue seems to be provided by Welker (as opposed to his normal actor, [[Buster Jones]]) as well, sounding much like his Trailbreaker voice.
: "Hey look at this radio I found!" Soundwave: "Autobot intruder!" Rumble: "Where?!?" Blaster: "Here!" Soundwave: "Laserbeak, Ravage, attack!" [Not a working radio] ''Introducing Blaster! He looks like an innocent radio but transforms into a powerful Autobot Communicator.'' "Optimus Prime to Blaster, watch out for Soundwave!" {Robots in disguise} "It's Soundwave and Buzzsaw!" "Blaster and Prime will stop them!" ''The Transformers. Sold separately. From Hasbro.''
:*'''Blaster''' [https://www.youtube.com/watch?v=IR-_6G8yqHY 30 sec] - 2nd variant with re-modulated Soundwave's lines and a unique ending.
:*'''Blaster''' [https://www.youtube.com/watch?v=uIdK1JjRFc8 30 sec] - Resoundtracked with the season two theme. Another rare case of the Kidmation simply being enhanced with "freaky green glowing" eyes instead of being replaced.

{{anchor|Omega Supreme}}
[[File:Omega Supreme G1 commercial.jpg|right|upright=1.1|thumb|The original [[dull surprise]].]]
*'''Omega Supreme''' [https://www.youtube.com/watch?v=RE7piFzyCQ8 30 sec]
: Animation: In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks.
:Narration: I Wish I Was Victor Caroli
:Kidmation: Shaggy haired kid.
:Toy segment: Two kids play with Omega Supreme's base mode on futuristic black floor. One kid places the tank on the tracks to roll around while the other picks up the rocket for a liftoff. This is followed by closeup the of the tank rolling along on its own as the narrator points out the motorization and lights. Two other kids join the action by swooping down Ramjet and Dirge. Cut to a modified jumpcut transformation sequence where instead of straight jumps, the frame becomes a panel and flips around to the next clip. Closeup on Omega Supreme's motorized walking before and after the Kidmation. The segement ends with a wideshot of the second two kids swooping Ramjet and Dirge towards Omega Supreme leading to one last closeup of Omega Supreme walking.
:Notes: Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The set is the same one from the Jumpstarters commercial.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Decepticons, attack!" "Oh no, look!" "It's Omega Supreme!" ''Introducing the Autobots' Omega Supreme defense base. It comes with a motorized tank with flashing turret lights.'' "Decepticons!" "Counterattack Omega Supreme!" {The Transformers!} "Omega Supreme'll stop them!" {Robots in disguise.} "Omega Supreme is invincible!" {The Transformers!} ''The Transformers. Sold separately, batteries not included. From Hasbro.''
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=AbcwV818LuA 30 sec] - Resountracked with the season two theme song. Kidmation has been replaced with the enhanced version of the Kidmation from the Blaster commercial.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=Lq3VhggqfmM 30 sec] - Modified version of the 1985 resoundtracking with the same unique Kidmation and "While Supplies Last!" stinger as the variant Triple Changers and Perceptor ad.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=119 30 sec] - Resoundtracked with an Optimus Prime intro narration and the season three theme song. The Kidmation has been replaced with the standard 1986 Kidmation and the end shot has been edited to match the 1986 aesthetic.
::Optimus Prime: "There it is, the Omega Supreme defense center! And that's its fantastic motorized tank!''
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=241 30 sec] - The 1986 version slightly shortened to be able to include a [[The Transformers: The Movie]] stinger. 

{{anchor|Primetime}}
[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=_eRDVymB4SU 30 sec]
: Toy segment:[[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: <s>Kid</s> KARRAS-mation: Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: Notes: This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=1ylwlh_UbTs 30 sec]
: Animation: A mixture of clips from various 1984 and 1985 commercials, plus the ''The Transformers'' logo coming out from behind a volcano taken from the season one cartoon intro.
: Narration: [[Megatron (G1)|Megatron]], Optimus Prime and [[Victor Caroli]].
: Kidmation: Reused from Autobot cars plus Thrust and Dirge.
: Toy segment: A brief clip of a finger rubbing the rubsign on the roof of Smokescreen, with the rubsign then becoming the [[scene transition]] symbol flip. Later in the ad we get reused clips of the Hoist and Red Alert turning around from the Aubot cars ad, Grimlock's dino head being flipped down from the Dinobots ad, Twin Twist jumping up to his feet from the Jumpstarters ad, and Soundwave's jump cut transformation sequence from his ad. The ad ends with a repeat of the Smokescreen clip.
: Notes: This ad was created to help inform consumers that ''real'' Transformers toys now had rubsigns to distinguish them from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: Megatron: "We are conquerors." Optimus Prime: "No one is like us." Megatron: "Only we have the right to be called by the name." Optimus Prime: "Only we have the right to wear this symbol." Megatron: "Or THIS symbol." Optimus Prime: "Only WE are Autobots and Decepticons." Megatron: "Good versus evil." Optimus Prime: "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
:*'''Rubsigns''' [https://www.youtube.com/watch?v=EjvgH3ueXkg 30 sec] - Resountracked with the season two theme. The Kidmation is yet another case of the original clip being enhanced rather than replaced.

===Cartoon===
*'''Five Days A Week promo A''' [https://www.youtube.com/watch?v=tj1Sdl4ou6M 30 sec]
: Animation: Assorted clips from the series, mainly the first three episodes of season two - The seekers landing and shooting; Mirage, Wheeljack and Bumblebee transforming and running (intro sequence); Hound, [[Warpath (G1)|Warpath]], Prowl and Optimus Prime in a shoot out with fake Starscream ([[A Prime Problem]]), panels of the Autobots driving over a large gap ([[Changing Gears]]), Optimus Prime being shot by Laserbeak (A Prime Problem), the Prime clone transforming with Trailbreaker and Jazz (A Prime Problem), [[:File:G1_ChangingGears_Ratchet_karate.jpg|Ratchet fly kicking Thundercracker]] (Changing Gears), and Starscream clearing out Sideswipe and [[Bluestreak (G1)|Bluestreak]] ([[Autobot Spike]]); Megatron transforming so Soundwave can use him to fire behind (Autobot Spike); Gears falling into a pit (Changing Gears); Bumblebee dodging a tree (Autobot Spike); Optimus Prime and the Autobots arriving and transforming in Washington D.C. ([[Atlantis, Arise!]]). The panels are animated with the first four flipping into place in their respective quadrants and the fifth laid overtop as Victor Caroli does the day of the week roll call.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television. While the ways in which the spot was customized varied from station to station, it seems as though each station ran some version (A, B or a shorter version thereof) of the "Five Days A Week" promo where the station ID consisted of a clip of Optimus Prime speaking resoundtracked with new [[Peter Cullen]] narration telling the viewer when they could watch the ad: "Weekdays at four on WUAB!" "We'll see how tough the Decepticons are, weekday afternoons here on TV22!". Assuming he did indeed record voiceovers for every syndication affiliate station (around 100 or so), that must have been a long day at the office for Mr. Cullen!
: Megatron: "Decepticons, attack!" Optimus Prime: "Take care Autobots!" '''''Now''', you can watch the incredible adventures of the Transformers as heroic Autobots battle evil Decepticons five days a week. Monday. Tuesday. Wednesday. Thursday. And Friday. The Transformers are like nothing you've seen before. Don't miss a single day!'' {The Transformers! Robots in disguise!}
:*'''Five Days A Week promo B''' [https://www.youtube.com/watch?v=RUYryiY2_jU 30 sec Cleveland], [https://www.youtube.com/watch?v=mvDyMjWeW2Q 30 sec Chicago], [https://www.youtube.com/watch?v=WGDsr1GqYag 10 sec Cleveland]
: Animation: Various cartoon excerpts. Megatron yelling (Traitor); the Seekers attacking the Autobots underwater (Atlantis, Arise!); Wheeljack, Mirage and Bumblebee transforming and running, Prime and Megatron leading thwir teams into battle, Thundercarcker vs Ratchet and Skywarp vs Jazz (season one intro); Cliffjumper fighting Mirage ([[Traitor (episode)|Traitor]]); panels of Grimlock taking on Megatron in Washington D.C. (Atlantis, Arise!), the Sub-Atlantican General firing at the Autobots (Atlantis, Arise!); Laserbeak being shot down by Hound (Atlantis, Arise!); Megatron busting through a wall ([[Enter the Nightbird]]), and Megatron and Prime battling (Enter the Nightbird); A fire blast hitting a metal surface (Traitor); the Insecticons flying and transforming (Traitor); Sideswipe tackling Starscream mid-air (The Immobilizer); Optimus Prime and the Autobots arriving and transforming in Washington D.C. (Atlantis, Arise!); Laserbeak flying into the screen (Traitor); the Autobots fleeing the [[ Experimental Energy Research Laboratory]] (Traitor);
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Exactly the same soundtrack as the above ad but with different clips and a differently animated panel segment. The panels are in a grid with three still frames in the top row and two on the bottom and they start animating when their day is called. A heavily edited down 10 second version was also created wherein the panels were done as screen flip transitions instead of a grid. In the 30 second version, the "heroic Autobots battle evil Decepticons" line is played over the fight of Cliffjumper and Mirage; ''heroic Autobots'' indeed, Cliff.

===Other===
{{anchor|FHE}}
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/ 30 sec]

: Animation: Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: Narration: The Other Guy
: Notes: Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=Pp9I--mqbAI 30 sec]
: Animation: Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: Narration: Unknown.
: Toy segment: The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: Notes: This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''The Decepticons are invading the command post. As they storm the power station, we counterattack. With a new secret weapon you control. A speeding Transformers train. It's more than just a train, as every car transforms into a Hawk Fighter, Weapons Center, Proton Laser. Search mode equipped.'' "And ready for action!" "Find a new? position and cut off the enemy's escape." {Transformers! More than meets the eye.} ''The Hawk Fighter attacks with supersonic speed and saves the power station. You've won today, but will you be ready tomorrow?"

{{anchor|Electric Racing Set}}
[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=SCm5bOiI2R8 30 sec]
: Animation: None.
: Narration: Unknown.
: Toy segment: Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: Notes: Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: ''Natron, the Autobot, on alert for Freezon, the Decepticon.'' {Transformers! More than meets the eye.} ''Up ahead, is that the enemy in disguise? If it is, two can play this game. And the chase is on, between Natron and Freezon, in one form or another.'' {Transformers! More than meets the eye.} ''In Transformers Racing. Now, turn off the lights and your Transformers race into a whole new universe of night-glow. Transformers Electric Racing. By Tyco, of course.''

{{anchor|View-Master Show Beam Projector}}
[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]
*'''[[View-Master]] Show Beam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=t781lHy-CV0 30 sec]
: Toy segment: A brother and sister talk their mom into letting them stay up to play with the projector. After she leaves, they are suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about. The boy responds "Just our Show Beam Projectors Mom." and displays the projector on her shirt to everyone's amusement.
: Kids: "Wow!" Mom: "Bedtime!" Boy: "Aw Mom." Girl: "We wanna play the Show Beam Projectors." Mom: "Ok." Boy: "Let's show the Transformers!" Girl: "Yeah!" Both: "Wow!" Girl: "Look out! Decept-E-cons!" Boy: "Take that Megatron!" Mom: "Kids?" Boy: "Just our Show Beam Projectors Mom." ''Show-Beam Projector comes with a cartridge containing a 30 scene Transformers story. Other Show Beam cartridges each sold separately. From View-Master.''

* '''{{w|Colorforms}} Lazer Blazers''' [https://www.youtube.com/watch?v=lIzntdzs1Ko 10 sec]
: Narration: Unknown.
: Toy segment: Examples of the holographic stickers for {{w|Masters of the Universe}}, [[My Little Pony]] and ''The Transformers'' are shown being shot into space via a laser burst as the narrator names the franchises.
: Notes The artwork for ''The Transformers'' depicts Megatron standing in front of two [[Seeker (body-type)|Seeker]]s with a spaceship ([the [[Nemesis (G1)|Nemesis]]?) overhead, what looks like a cloud in the upper right and what appears to be the arm and foot of another Transformer off panel to the right. The background is black while the characters and objects are shades of brown, green, yellow and blue, with some colorshifting to simulate the look of a hologram.
: ''Lazer Blazers. 3D Holographic stickers. See Masters of the Universe, My Little Pony and Transformers come alive. Laser Blazers, by Colorforms.''

[[File:The Juice is Loose.jpg|thumb|right|250px|]]
* '''Pioneer Chicken Universal Studios promotion''' [https://www.youtube.com/watch?v=dtq3Xja0NVs&t=523 30 sec]
: Notes: {{w|O.J. Simpson}} (yes, ''that'' O.J. Simpson) talks about the joys of summertime and Pioneer Chicken's Summer Fun special. He goes on to talk about the discounts available from Pioneer Chicken on [[Universal|Universal Studios]] admission and all the exciting attractions, incluing the [[The_Transformers_Universal_Studios_Tour|Transformers Base Camp]]. [[Frankenstein's monster]], an astronaut and {{w|Conan the Barbarian}} stop by at the end to share his chicken.
: "Ah, summertime. Great for relaxing with friends and enjoying Pioneer's Summer Fun special. You get eight large pieces of golden Pioneer chicken, mashed potatoes, gravy and coleslaw for just $6.99. And Pioneer's even got free coupons for Universal Studios' tour, with the biggest discounts including a free admission. There's exciting attractions like Transformers Base Camp, 2010 Space Walk, and much more! Of course Pioneer Chicken's Summer Fun special for $6.99 is a great way to make new friends. Right fellas?"
{{-}}

==1986==
''The Transformers'' reached the height of its popularity in 1986 and along with that came an advertising campaign for the first ever Transformers feature film, ''[[The Transformers: The Movie]]''. With the brand having only been around for two years, a feature film was not as sure an investment as it would [[Transformers (film)|come to be in later years thanks to fan nostalgia]]. As such a pitch reel was put together to sell the film to investors. This pitch reel would later be edited into a teaser trailer for theaters. Counting the pitch reel, a total of four trailers would be produced for the US audience. The TV advertising strategy for the film was also ambitious, featuring three different campaigns: One aimed at teens and two others aimed at kids. While each campaign got only one thirty second commercial (except the teen campaign which also got a sixty second ad), those ads would be updated several times to reflect the movie being closer to release ("Opens in four days!", etc.) as well as the day of release ("Now playing.") and after ("Now in theaters everywhere."). While many kids and parents were shocked by the death of Optimus Prime, and to a lesser extent Megatron's, in hindsight this should have come as no suprise. The commercials and trailers were very up front about Prime's demise, to the point of using it as a selling point for the action. Nearly every ad either implied one of them would die ("Does Prime die?", "And, the final confrontation between Megatron and Optimus Prime.") or flat out stated they would die: "A monster planet destroys everything in its path, while Megatron and Prime fight to the death." Stingers plugging the movie were added to the end of a number of toy commercials, receiving the same time frame updates as the main ads. In addition to directly advertising the film, several giveaway contests were held. "[[The Ultimate Transformers Sweepstakes]]" was held by various local affiliate stations, each with the same prizes that could be won if you mialed in a postcard. [[Nickelodeon]] ran the "[[Transformers: The Movie contest]]" while USA Network ran the "[[Mystery Transformer contest]]", the latter of which actually required you to solve a word scramble in addtion to sending a postcard. All three contests had movie related prizes, with the cable network giveaways having some nicer onces and grand prizes of electronics. Curiously, these prizes did not include actual movie tickets.

Toy advertising stayed plentiful with the number of ads going up from 12 to 13 (from 10 to 12 if you don't count the ads for the Mini-spy and reflective patch pack-in promotions or the rubsign ad). The style and approach of the ads remained generally consistent. The biggest change was the switch to "standard" Kidmation segments featuring a blond kid transforming via animation into a rather generic looking [[Ultra Magnus (G1)|Ultra Magnus]] or [[Galvatron (G1)|Galvatron]]. There's seemingly no rhyme or reason behind which ads got the Ultra Magnus version and which ones got the Galvatron one. The sets were still mostly dirt and rocks, but this time instead of being random piles of dirt in the front yard of a house, they were rocky areas out in the middle of the desert. The Aerialbots/Stunticons and Battlecharger ads are exceptions to this rule, the former taking place in front of house like the 1984 ads and the latter using the same set as the Jumpstarters and Omega Supreme ads. Much like the year before where some of the earlier 1985 ads with first season music were retooled with the season two theme,ads from 1985 were retooled this year with the season three theme. This resulted in a few ads having versions with all three themes! These retooled ads are listed under their original versions above. New theme music wasn't the only audio change. Victor Caroli became the sole narrator on the ads, at least the only one who wasn't a Transformers character. Along with the standard narration, each ad featured some narration from either [[Peter Cullen]] or [[Frank Welker]], reprising their roles as Optimus Prime and Megatron respectively. Prime would describe the Autobot characters and Megatron naturally did the same for the Decepticons. This led to some weird [[micro-continuity|micro-continuities]] where in the world of the commercials, Wreck-Gar and the Junkions are apparently Decepticons and Galvatron and Megatron are not the same bot. These changes were obviously to avoid spoiling the movie, but the toy commercials (and well, pretty much all of the movie advertising) had no such reservations about hinting at Optimus Prime being replaced with Victor Caroli narrrating: "But soon a new Autobot leader will arrive. Introducing Rodimus Prime. '''No one''' can take on the Decepticons like Rrrrrodimus Prime!"

===Movie===
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=pVR2S-F6BAM 4:25] / [https://www.youtube.com/watch?v=9XNuPXieIcs 4:17] (Japanese Subtitles)
:Animation: A number of scenes from the movie including Unicron's devouring of [[Lithone (planet)|Lithone]], [[Kup (G1)|Kup]] telling stories to the Dinobots, [[Ultra Magnus (G1)|Ultra Magnus]], [[Springer (G1)|Springer]] and [[Arcee (G1)|Arcee]] transforming [[Autobot City (G1)|Autobot City]], and [[Unicron]]'s transformation.
:Narration: [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:Notes: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features several placeholder items including a temp music track featuring cues taken from ''Star Trek III: The Search for Spock'', the voicework for Kup and the Autobot City computer (the latter of which was dropped in the final film), and an early movie logo featuring the word "Movie" in plain red text under the standard ''The Transformers'' logo. The subtitled version omits a large portion of Caroli's introductory narration and begins at him naming the movie.
: ''A new motion picture will transform the summer of 1986 into an incredible adventure. Transformers: The Movie. It is the year 2005, and a mysterious planet threatens to devour the galaxy...'' Kup: "This gigantic igyak came stomping at us out of nowhere." ''Conceived in the epic tradition of Star Wars, this spectacular animated adventure stars Leonard Nimoy as Galvatron, Robert Stack as Ultra Magnus, Judd Nelson as Hot Rod, and Eric Idle as the Junkion warrior Wreck-Gar.'' "Battle stations! Battle stations!" ''And at film's end, when the monstrous planet Unicron, played by Orson Welles, reveals its long held secret by transforming into the most gigantic robot ever, you'll know you've been watching a movie that is destined to bring back audiences again and again. In the summer of 1986, the most exciting adventure in the universe is on planet Earth. Transformers: The Movie.''
:*'''The Transformers: The Movie teaser trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY 1:28] - Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and [[Vince DiCola]]'s preliminary version of "[[Escape (song)|Escape]]" to be sent out to cinemas. The edit removes the hefty spoilers.
: ''A new motion picture will transform the summer of 1986 into an incredible adventure. Transformers: The Movie. An epic story of good versus evil, this spectacular animated adventure stars Leonard Nimoy as Galvatron, Robert Stack as Ultra Magnus, Judd Nelson as Hot Rod, and Eric Idle as the Junkion warrior Wreck-Gar. In the summer of 1986, the most exciting adventure in the universe is on planet Earth. Transformers: The Movie. Coming this summer to a theater near you.''

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=_25RK5GbJIc 1:30]
: Animation: Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]] covers the second half.
: Narration: Victor Caroli introduces the characters and expounds on how great the movie is. [[Robert Stack]] and [[Eric Idle]] have been dropped from the list of featured performers.
: {You've got the touch!} ''Hold on tight. The most incredible rock and roll adventure ever is here!'' Quintesson: "Feed him to the Sharkticons." ''Starring: Judd Nelson as Hot Rod, Leonard Nimoy as'' Galvatron: "Galvatron." ''and Orson Welles.'' Unicron: "I am Unicron." {You've got the motion. You know that when things get too tough, you've got the touch!} ''Beyond good. Beyond evil. Beyond your wildest imagination.'' {Transformers!} ''Transformers: The Movie.'' {Their battle to destroy the evil forces of...the Decepticons. Transformers! Robots in disguise! Transformers! Transformers! Transformers! More than meets the eye!} ''Transformers: The Movie.'' {Transformers!} ''Coming to a theater near you this August.''
:* '''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=1c3sY1EKkTA&t=24 1:25] - An alternate version not only has Caroli dropping the hefty spoilers again during the musical interlude, but actually presenting them as a selling point. This version of the trailer was included on the Japanese promotional VHS tape ''[[The Transformers: The Movie - Apocalypse: Be Eternal, Matrix]]''.
:: {You've got the touch!} ''Hold on tight. The most incredible rock and roll adventure ever is here!'' Quintesson: "Feed him to the Sharkticons." ''Starring: Judd Nelson as Hot Rod, Leonard Nimoy as'' Galvatron: "Galvatron." ''and Orson Welles.'' Unicron: "I am Unicron." {You've got the motion.} ''It's the ultimate battle between Autobots and Decepticons.'' {You've got the touch!} ''Beyond good. Beyond evil. Beyond your wildest imagination.'' {Transformers!} ''Transformers: The Movie.'' {Their battle to destroy the evil forces of...the Decepticons.} ''New heroes, new villans, in the ultimate Transformer experience! And, the final confrontation between Megatron and Optimus Prime.'' Transformers! Transformers! ''The battle between good and evil rages to a new level!'' {More than meets the eye!} ''Transformers: The Movie.'' {Transformers!}

*'''The Transformers: The Movie TV spots'''

: Animation: Varies depending on length and which campaign it is. The one minute version of the teen campaign starts with "The Touch" playing over the Autobot shuttle launch, Unicron devouring [[Lithone (planet)|Lithone]], and Optimus Prime having The Touch. After this we get the film logo and a switch to Lion's theme playing over excerpts of Unicron's interior, a different angle of Unicron attacking Lithone, a close up of Arbulus and Kranix looking at Unicron in awe, a brief snippet of the end of the tunnel animation from the intro,Megatron transforming to gun mode aboard the Autobot shuttle, Lithonians watching Unicron approach, Jazz and Cliffjumper fleeing on Moonbase 1, Megatron and Optimus Prime's showdown, Ultra Magnus shooting during the [[Autobot City (G1)|Autobot City]] battle,Wreck-Gar running toward the camera, Hot Rod punching a Sharkticon, Kranix backing away from a Sharkticon, Galvatron arriving at Coronation Starscream, Hot Rod having Daniel ride in style, a Junkion wielding a chain while riding another Junkion, Devastator pulling apart a building, Hot Rod attacking a robosquid and some of Unicron's transformation sequence. The 30 sec teen version retains almost the entire The Touch portion with the Prime portion shortened. The theme half of the ad is drastically shorter, being whittled down to just a shot of Unicron's closed maw, Jazz and Cliffjumper fleeing, bits of the Megatron/Prime battle, Magnus shooting, Galvatron's arrival now placed before Hot Rod and [[Kranix (G1)|Kranix]] with the Sharkticons, and ending with Hot Rod picking up Daniel. The first of the two thirty second kid versions is identical to the teen version with the closed maw excerpt replaced by one of the Lithonians running from Unicron. The second of the kid versions, by contrast, changes things up quite a bit more. It starts off with an array of excerpts of Unicron attacking Lithone and the end of the tunnel animation. From there we get the shorted Prime/Touch sequence, "It's over, Prime" and Prime falling, Ultra Magnus shooting, Wreck-Gar running, Hot Rod punching a Sharkticon, part of Unicron's transformation, and Daniel hoverboarding before being picked up by Hot Rod. This one does not have two halves, instead being soundtracked only with the movie theme.
: Narration: Depending on the version, [[The Other Guy: The Movie]] or Victor Caroli with The Other Guy: The Movie tacked onto the end ("You'll have to see it twice to take it all in! Transformers: The Movie. In theaters...")
: Notes: There were three TV advertising campaigns for the movie. One was aimed at teens using a non-Victor Caroli narrator who talked about the "startlingly original story" that would "shock and amaze even the most [[fandom|diehard Transformer fans]]" and highlighted the celebrity talent involved. The other two were aimed at kids, one being nearly the same as the teen version except the highlighting of the celebrity talent was swapped for emphasizing the scope of the movie: "It's ''so'' big, ''so'' exciting, you'll have to see it twice to take it all in!"; the other was narrated by Victor Caroli (with the "you'll have to see it twice" claim from the other ad tacked to the end) and focused on selling the intrigue of the movie's various plot points. Several different versions of each campaign's TV spot were produced, updating the amount of time to go until the movie's release. While recordings of every combination of length, "campaign" and "days to go" have not been found, we've listed everything that has been found in the table below:
{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|Opens August 8 Teen||0:60||https://www.youtube.com/watch?v=DYt28T7n1Mc
|-
|Opens August 8 Teen||0:30||https://www.youtube.com/watch?v=lyw0Yn6ttpk
|-
|Opens in four days Kid 1||0:30||https://www.youtube.com/watch?v=ES2XjRhQ_eY
|-
|Opens in four days Kid 2||0:30||https://www.youtube.com/watch?v=4XSgsgDjZt0
|-
|Opens in three days Kid 1||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=235
|-
|Opens in three days Kid 2||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=143
|-
|Opens tomorrow Teen||0:60||https://www.youtube.com/watch?v=1IbpFqBXKxg
|-
|Opens tomorrow Teen||0:30||https://www.youtube.com/watch?v=h2jn1SCYKY0
|-
|Opens tomorrow Kid 1||0:30||https://www.youtube.com/watch?v=lszfvuRcG68
|-
|Opens today Kid 1||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=69
|-
|Now playing Teen||0:60||https://www.youtube.com/watch?v=XdR5fKht5LY
|-
|Now playing Teen||0:30||https://www.youtube.com/watch?v=eoCH1L7vE5Q
|-
|Now playing Kid 2||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=107
|-
|}

{{anchor|Ultimate TF Sweepstakes}}
*'''[[The Ultimate Transformers Sweepstakes]]''' [https://www.youtube.com/watch?v=JtsO0cT_y8o Los Angeles], [https://www.youtube.com/watch?v=DYt28T7n1Mc&t=266 Cleveland]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Victor Caroli and various local announcers.
: Notes: Victor Caroli promotes the movie and tells us all about the prizes we can win by sending a self addressed stamped envelope to the address given by the local announcer.
: ''Byeond good, beyond evil, beyond your wildest imagination! Transformers: The Movie. A new evil threatens the galaxy in the hottest summer adventure ever! Be part of it! Enter our "Ultimate Transformers Sweepstakes". Grand prize is this stereo cassette player plus movie souveneirs! Over a hundered winners get movie soundtracks or the hit single "[[The Touch]]". Get this bumper sticker just for entering. Send a self addressed stamped envelope to <local TV station's P.O. Box address>. Transformers: The Movie, opens everywhere August 8th, rated PG.''

{{anchor|TFTM Sweepstakes}}
*'''[[Transformers: The Movie Sweepstakes]]''' [https://www.youtube.com/watch?v=v6i0DkvD2fc 45 sec]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Unknown.
: Notes: A narrator tells us about the prizes we could win if we enter the Transformers: The Movie Sweepstakes and how to enter the contest. This contest was sponsored by [[Hasbro]] and [[Nickelodeon]].
:''The battle between the Autobots and Decepticons reaches its ultimate climax this summer on the big screen and when it's all over...'' Optimus Prime: "One shall stand, one shall fall" ''A new Transformer will become the chosen one and you can be the chosen one too when you enter and win the 'Transformers: The Movie' Sweepstakes. Grand prize is a complete home entertainment system featuring color TV, stereo component system and more! Plus an album collection from [[Scotti Bros. Records]] and Tapes featuring the [[The_Transformers:_The_Movie_-_Original_Motion_Picture_Soundtrack|soundtrack to the Transformers movie]]. And an actual drawing right from the movie! All it takes to win is a postcard with your name, address, age and phone. Send it to the Transformers: The Movie Sweepstakes P.O. Box 1286 New York, New York, 10116 and get it here by August 21st. Five first prize winners get a Transformers: The Movie collection of robots from Hasbro. Fifty second prize winners get a one year subscription to the Transformers comic book from Marvel. Enter and win the Transformers: The Movie Sweepstakes from Hasbro and Nickelodeon, the place where only kids win!''

{{anchor|Mystery Transformer Contest}}
[[File:Mystery Transformer Contest puzzle.jpg|right|upright=1.1|thumb|Oooh, oooh, I know the answer! It's Unicorn!]]
* '''[[Mystery Transformer contest]]''' [https://www.youtube.com/watch?v=aLpOYT__UvY 30 sec]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Unknown child.
: Notes: A word scramble of a Transformer name is shown on the screen with several letters shown in their correct place below it. A kid tells us that if you send a postcard with the correct answer on it, you can win various prizes. The prize pool seems to be a combination of the first and second place prizes from the "Transformers: The Movie Sweepstakes and the grand prize Transformers party from the "[[Prizes in Disguise]]" contest, along with a television, VCR and a collection of [[Family Home Entertainment|Transformers videotapes]]. The ad features an ''incredibly'' laid back easy listening tune that is in sharp contrast to the dynamic animation shown from the movie and removing any sense of urgency for getting one's contest entry in.
: ''To enter, just spell the name of the movie's big mystery Transformer. Here are some clues. ONce you've figured out the name, write it down on a postcard along with your name, age, address and home phone number and send it to "Mystery Transformer", P.O. Box 797, New York, New York, 10185. You could win the grand prize of your very own Transformers party with live Transformers as the guests of honor. You'll also get a video entertainment system with a TV, a VCR and Transformers videocassettes. Five first prize winners get their very own collection of twelve Transformers robots and fifty second place winners get a year's subscription to the Transformers comic book. Keep your eyes open for more clues here on the USA Network Kid's Club!''

===Toys===
{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
[[File:1986 Comm Skywarp and Cyclonus.jpg|right|upright=1.1|thumb|So does this mean [[Bombshell (G1)|Bombshell]] [[Cyclonus (G1)/Generation 1 cartoon continuity#Who is Cyclonus?|became Cyclonus]]?]]
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=Q9yerQ_sW3U&t=60 30 sec]
: Animation: A running battle in the desert with each character charging in and quipping as the narrator identifies him.
: Narration: Victor Caroli.
: Kidmation: Kid face to generic Galvatron face.
: Toy segment: Rodimus Prime drives along a dirt road in front of a dirt wall. A starburst transition leads us to Rodimus in robot mode standing on a mound of dirt. Next is a jumpcut sequence of Rodimus' trailer being transformed to base mode and then Rodimus is placed behind the gun mount. Cut to a side by side of Cyclonus and Scourge being flown in robot mode front of a rock wall before a transition into Rodimus being flown in robot mode from the other direction. The segment ends with the Kidmation.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line. Kup and Blurr's voices are provided by [[John Stephenson]] and [[John Moschitta]]; and while Scourge is voiced by his usual actor [[Stan Jones]], Cyclonus's voice for this spot is unknown.
: ''And new Autobots join Optimus Prime. Kup,'' "Reminds me of the battle of Beta Four." ''Hot Rod,'' "Watch my smoke." ''And Blurr.'' "Nowyouseeme. Nowyoudon't." ''And these are the new Decepticons, the evil Cyclonus'' "I'm spoiling for a fight." ''and Scourge.'' "No one escapes the Sweeps." ''But soon a new Autobot leader will arrive. Introducing Rodimus Prime. '''No one''' can take on the Decepticons like Rrrrrodimus Prime!'' {Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Ultra Magnus}}
[[File:Ultra Magnus G1 Commercial.jpg|right|upright=1.1|thumb|You've heard of Elf on a Shelf, now get ready for Tape Player Man on a Teletraan!]]
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=vTVK024J5aY 30 sec]
: Animation: Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: Narration: Peter Cullen as Optimus Prime and Victor Caroli.
: Kidmation: Kid face to generic Ultra Magnus face.
: Toy segment: Hot Rod, Smokescreen, Tracks, and Red Alert are loaded in order top to bottom onto Magnus' carrier mode, with a zoom in on the lower level. A close up on Magnus rolling fully loaded past a rockwall is followed by a different angle showing that Magnus is being rolled along an unpaved cliffside road. Mimicking the animation, he runs into the Combaticons (this time it's Swindle, Brawl and Vortex) and knocks them off the edge. The segment ends with a jumpcut sequence of Ultra Magnus' transformation to robot mode and a very short repeat of Ultra Magnus barrelling through the Combaticons.
: Notes: [[Blaster (G1)|Blaster]] gets his [[Buster Jones|normal voice actor]] this time around. Ultra Magnus' voice is provided by his season three voice actor, [[Jack Angel]]. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]].
: "Decepticons are attacking our launch site. Where's Prime?" Blaster: "He's on Cybertron. It's up to you, Ultra Magnus." Ultra Magnus: "Autobots, transform and mount up." {When Ultra Magnus rolls - into action - he takes on Decepticons - like no one else can.} Optimus Prime: "Meet Ultra Magnus. As car carrier he can transport four Autobots into battle, but once there he tranforms into my powerful Autobot commander." {The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''
:*'''Ultra Magnus''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=150 30 sec] - Slightly shortened to squeeze in a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Peter Cullen as Optimus Prime. :''And coming this summer, Transformers: The Movie.'' Optimus Prime: "You've never seen anything like it."

{{anchor|Ultra Magnus and Galvatron}}
[[File:Ultra Magnus and Galvatron G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=d99MHJ-UD-U 30 sec]
: Animation: Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: Narration: [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: Kidmation: Kid face to Galvatron face.
: Toy segment: A jumpcut transformation sequence of Galvatron going from cannon to robot is followed by a zoom in on his head as his electronic lights and sounds are demonstrated. A clip of Ultra Magnus' loaded carrier mode (re-used from the previous ad) rolls into a ball before expanding into a clip of Ultra Magnus being flown in robot mode (also re-used from the previous ad). Cut to two boys battling with Galvatron's electronics activated and the toys held awakardly above and behind them. Back to the reused loaded Magnus carrier mode clip which does a confetti like transiton to a still shot of Magnus in robot mode standing on a dirt plateau. Galvatron's light and sounds are demoed again, this time in cannon mode before ending with a bordered spray transition to a still shot of Galvatron's robot mode in front of a rock wall.
: Notes: Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Ultra Magnus' voice is again provided by Jack Angel. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact that Galvatron IS Megatron. For whatever reason, Galvatron firing at Magnus in cannon mode is repeated twice.
: {Ultra Magnus!} Optimus Prime: "The courageous Ultra Magnus is a born leader." Ultra Magnus: "We meet at last Galvatron." Galvatron: "And it will be the last time we meet." Megatron: "And Galvatron is Ultra Magnus's sworn enemy." {The Transformers! Robots in disguise.} Megatron: "Galvatron transforms from laser cannon to fighting robot." Optimus Prime: "And Ultra Magnus transforms from huge car carrier to Autobot Commander." {The Transformers! More than meets the eye.} ''The Transformers. Each sold separately. From Hasbro.''
: *'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=210 30 sec] - A shortened version of the previous ad which uses a more generic version of the 1986 theme music and includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=UqSDxJxcYOM 30 sec]
: Animation: Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: Narration: Peter Cullen as Optimus Prime describing Springer, Frank Welker as Megatron gleefully describing Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol) and [[Victor Caroli]].
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Wreck-Gar is rolled up a dirt incline in front of a rock wall, leading into his jumpcut transformation sequence. Similarly, Springer arrives in car mode on a dirt platform before going through a jumpcut transformation sequence. The segment ends with two kids battling it out with the toys, standing over a dirt platform.
: Notes: Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron aside from affecting a British accent; his lines are rearranged snippets taken from his lines in the movie. Wreck-Gar's treatment as a Decepticon may have been another attempt to avoid spoiling the plot of the movie à la treating Galvatron as a separate character from Megatron.
: Optimus Prime: "His spaceship destroyed by Decepticon fire, Springer, the toughest of the Autobot Triplechangers, crash lands on planet Junkion." Wreck-Gar: "Hurry, hurry, operators are standing by. No welcome wagons. Hello Stranger!" {The Transformers! More than meets the eye.} Megatron: "Junkion Wreck-Gar transforms from motorcycle to robot." Optimus Prime: "And triplechanger Springer transforms from car to helicopter to robot." {The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Sharkticon}}
[[File:Sharkticon G1 Commercial.jpg|right|upright=1.1|thumb|If Wheelie's friends you harm, farewell you say to arm!]]
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=55nfsUkXpUc 30 sec]
: Animation: Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo despite [[Frank Welker]] still voicing him) arrives to help.
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: Starts with two kids shoving their Sharkticons into the camera. Hot Rod and Kup drive through a rocky diorama meeting up on pile of dirt from which they are uncerimoniously shoved off by the Sharkticons. The segment ends with a jumpcut transformation sequence.
: Notes: Once again, the Hot Rod toy is the prototype magenta color. The toys are consistently referred to as "Sharkticons" and the individual name "[[Gnaw (G1)|Gnaw]]" is never used.
: Optimus Prime: "What could be more terrifying than being Kup and Hot Rod stranded on an alien planet battling the merciless Sharkticons?" "Wheelie say, find friends today!" {The Transformers! More than meets the eye.} Megatron: "Meet the Sharkticons!" {Autobots never faced an evil force worse than the terror of - the Sharkticons! The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=HNUDoRsDb54&t=7 Opens in three days],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=46 Opens in two days],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=85 Opens today],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=124 Now playing] - A shortened version of the previous ad with Wheelie and Megatron's lines omitted to make space for a movie plug.

{{anchor|Aerialbots and Stunticons}}
[[File:G1commercial menasor vs superion.jpg|right|upright=1.1|thumb|]]
*'''Aerialbots''' and '''Stunticons giftsets''' [https://www.youtube.com/watch?v=FQiEEJx7PCM 30 sec]
: Animation: The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: Production code: (animation) MP 1115, Spot 250
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Bucktooth kid with "freaky green glowing" eyes. Re-used from the third version of the Blaster commercial
: Toy segment: Still frames of each of the Aerialbots' alt modes flip around and zoom out into place in a collage of Aerialbot robot modes. This is followed by a jumpcut assembly of Superion and Superion flying in front of a wall. After the Kidmation, a kid pops up from behind a rock holding Menasor and engages in battle with a second kid holding Superion.
: Notes: This ad was filmed on a "rocks and dirt in front of a house in the Southwestern US" set but a different one from any of the previous ones. Megatron's dialogue is rather strange switching from narration to ordering the Stunticons to attack as though they can hear him. Megatron's dialogue also includes one hell of a sentence fragment: "Only the Stunticons!" ...only the Stunticons ''what?''
: Optimus Prime: "Look, the Aerialbots!" Megatron: "Look, the Stunticons!" Megatron: "Only the Stunticons!" Optimus Prime: "Only the Aerialbots have this kind of teamwork." Megatron: "Stunticons attack!" {Aerialbots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} Kid 1: "Nobody can stop Menasor!" Kid 2: "Except Superion!" ''Stunticon and Aerialbot giftsets sold separately. From Hasbro.''
:* '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=E2YyQowyjZI 30 sec] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys. Like with the 1986 versions of the previous year's Dinobots and Constructicons/Devastator ads, the Kidmation is changed to the 1986 one with a kid's face fold morphing into an Ultra Magnus-like generic robot.
:* '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=vWaG1QPOpF0 30 sec] - A shortened version of the ad with a [[Decoy]] stinger added to the end. This version would have run in 1987.

{{anchor|Bruticus and Metroplex}}
[[File:Bruticus and Metroplex G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=5M125dfwquM 30 sec]
: Production code: (animation) MP 1115, Spot 257
: Animation: The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
:Kidmation: Kid face to Galvatron face.
:Toy segment: Rocks pull away and the camera zooms in (with jumpcuts halfway through) to reveal Metroplex sitting in base mode on a small rock platform. As Prime describes Metroplex's modes we jump to a shot of his battlestation mode, a jumpcut transformation sequence and Metroplex flying by the ol' rock wall in robot mode. The Combaticons get the bum's rush by comparison. Their portion consists of a close up of Onslaught that zooms out to show all five Combaticons in vehicle mode on a dirt area then a very quick jumpcut assembly of Bruticus. After the Kidmation, we get a closeup of Bruticus flying that leads to two kids transforming Metroplex from city to battle station to robot in another very quick jumpcut sequence. The segment ends with a brief shot of the two kids battling with Metroplex and Bruticus.
:Notes: Once again, Megatron switches between narration and giving orders, this time doing it mid-speech. The Combaticon toys used have the same early sticker set that appeared in their original stock photos with a square black sticker in the middle of the Bruticus chestplate, round stickers on the upper "wings" of the chestplate, white stickers on the lower wings, Onslaught's thigh stickers having different colors and Swindle's chest stickers having yellow rectangles instead of blue. The jumpcut assembly of Bruticus appears to have been cutoff early (or perhaps they just missed a step) as his head is never placed over Onslaught's.
: Megatron: "Only ''we'' have a military attack group like the Combaticons. Transform Combaticons and attack the new Autobot city!" {The Transformers! More than meets the eye.} Optimus Prime: "Autobots, this is our new city Metroplex! It can transform into a battle station and then transform again into the giagantic Metroplex himself." Megatron: "But the ''Combaticons'' can combine to form ''Bruticus!''" {Robots in disguise.} Kid 1: "Decepticons attack!" Kid 2: "Transform Metroplex!" {The Transformers!} ''Each sold separately. From Hasbro.''
:*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=TeFLnk9TO2s 30 sec] - Slightly shortened to include a plug for the movie.

{{anchor|Defensor and Trypticon}}
[[File:Protectobots and Trypticon G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=Q9yerQ_sW3U&t=212 30 sec]
: Production code: (animation) MP 1139, Spot 309
: Animation: The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: Starts with a zoom in on Trypticon's city mode on a platform in a rocky area, similar to the Metroplex one but sans revealing rocks and jumpcuts. Afer a jumpcut transformation sequence to Trypticon's battlestation mode, a collage of the Protectobots flying in robot mode warps into a ball and then unwarps into Defensor flying. After a brief snippet of animated Defensor firing, we see Trypticon's head rotate around to complete his transformation to dinosaur mode and a clip of Trypticon breathing fire. After the last bit of animation, two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor via his motorized walk.
: Notes: The area where Trypticon's toy is shown in city mode is more desolate than the one in the Metroplex ad, with what looks to be several "stumps" of trees cut down at the three foot/one meter height range in the background.
: Optimus Prime: "That's it, Trypticon, the new Decepticon city." Hot Spot: "It's enormous!" First Aid: "That never stopped the Protectobots before!" Astrotrain: "Transform Trypticon!" Megatron: "The awesome new Decepticon city Trypticon can transform into an incredible battle station." Kid: "Transform the Protectobots!" Optimus Prime: "But the Protectobots can transform into Defensor!" Megatron: "''But'', Trypticon can transform again into a dinosaur!" {The Transformers! Robots in disguise.} ''The Transformers. Batteries not included. From Hasbro.''

{{anchor|Predacons}}
[[File:Predacons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Predacons''' [https://www.youtube.com/watch?v=lD9CXVN59pw 30 sec]
: Production code: (animation) MP 1138, Spot 296
: Animation: The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]] before flying fist first into the camera.
: Narration: Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Headstrong, Tantrum and Divebomb each get a jumpcut sequence where a shot of them flying in robot mode peels back from the center to reveal their alternate mode shoved into the camera. The last alternate mode still, Divebomb's, pans back to become the center of a collage of Predacon alternate modes. The collage rolls into a spinning cylinder before unrolling into Predaking flying in front of a rock wall. After the Kidmation, Snarl (at an angle reminiscent of Jazzy Jeff being physically tossed out of the house on ''{{w|The Fresh Prince of Bel-Air}}'') and Grimlock are shown flying in front of rock wall in separate shots. Predaking flies in from the other direction and the kid holding him clashes with another kid holding Swoop. The remaining four Dinobots sit idly below on a dirt platform.
: Notes: [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots. He did make it into the toy footage though. Sludge also gets his first toy segment appearance.
: Megatron: "Few Decepticons can stand up to the Dinobots, but the Predacons can! The Predacons not only transform into robots but into one gigantic robot! Predaking!" {The Transformers! More than meets the eye.} Kid 1: "Transform the Predacons!" {The Transformers! Robots in disguise} Kid 1: "It's the Dinobots!" Kid 2: "Can't stop Predaking!" ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Sky Lynx}}
[[File:Sky Lynx G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Sky Lynx''' [https://www.youtube.com/watch?v=VUGVqoAnISI 30 sec]
: Animation: Predaking smashes through a mountain to attack the Dinobots. [[Slag (G1)|Slag]] notices Predaking and [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:Narration: Peter Cullen as Optimus Prime and Victor Caroli.
:Kidmation: Kid face to generic Magnus face.
:Toy segment: Sky Lynx's shuttle component flies through the air before a jumpcut docks it on his transporter half. We then get a jumpcut transformation sequence showing the shuttle converted to bird, the Lynx mode of the transporter half, and finally the combined form. After Kidmation, a kid swoops down Predaking onto the dirt platform where Sky Lynx's combined from stands. After Predaking lands, Sky Lynx "stops" him by slowly walking into him.
:Notes: Impressively, in the clip of the shuttle being docked onto the crawler transporter, the transporter is moving the entire time. Like the Ultra Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] ([[Neil Ross]]) and Grimlock ([[Gregg Berger]]) both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)
: Slag: "Look, it's Predaking!" Grimlock: "Me Grimlock think we in big trouble!" Slag: "Not to worry, here comes Sky Lynx!" {The Transformers! More than meets the eye.} Optimus Prime: "Meet Skylynx. This ferocious motorized Autobot triple changes from space shuttle...to bird and lynx and then combines to form Sky Lynx." Kid 1: "Predaking's attacking." Kid 2: "Sky Lynx'll stop him!" ''The Transformers. Batteries not included. From Hasbro.''

{{anchor|Sandstorm, Broadside, Octane}}
[[File:Autobot Triple Changers G1 Commercial.jpg|right|upright=1.1|thumb|It's a flying car! Be impressed damn it!]]
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=lLdaJE0wZ24 30 sec]
: Production code: (animation) MP 1138, Spot 295
: Animation: [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over water and land. This ends with Sandstorm driving off a ramp-like cliff and transforming into a helicopter to take on Astrotrain and Blitzwing alongside Broadside in jet mode.
: Narration: [[Victor Caroli]]
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Sandstorm's buggy mode rolls along a ridge as the narrator starts naming off his modes and we get jumpcuts to his other two modes flying. Broadside's aircraft carrier mode rests on the same ridge as his transformations are named and shown flying. We then get a transition to a scene of two kids swooping the Autobot triple changers in robot mode down on Octane in tanker mode as third kid drives him along the same ridge we saw earlier. A jumpcut shows a close up on Octane's tanker mode rolling on the ridge followed by cuts to shots of his other two modes flying while Caroli names them. The last Octane shot gets sucked into the center of the screen to transition to another battle scene with the three kids.
: Notes: The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Pinned down one time too many by Astrotrain and Blitzwing, the Autobots build their own triple changers.'' {Autobot - triple changers battling - the triple changers of - the Decepticons!} ''Triple changer Sandstorm transforms from dune buggy to copter to robot and Broadside transforms from carrier to jet to robot, to fight Decepticon triple changer Octane who transforms from tanker to jumbo jet to robot.'' {The Transformers! Robots in disguise.} ''The Transformers. From Hasbro.''
:*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=tjyz7sQE1yU 30 sec] - An edited version of the previous spot with the animated segment shorted in order to fit in a tail-end plug for the movie.

{{anchor|Battlechargers}}
[[File:Battlechargers G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=angd3rL-X1M 30 sec]
: Animation: Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms with a green grid effect and fires.
: Narration: Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: The Battlechargers and pulled back and released. This causes a kid to whip his head around to follow them as they zoom along and transform upon a black floor with a futuristic white grid pattern. The transformation is immediately repeated with streaking effects comprised of a trail of the toys' upper torsos. This is followed by Runamuck being released to zoom and transform on his own. We then get a different clip of both toys being pulled back and released, with a longer lengthwise look at the toys' vehicle modes rolling along before cutting to the front end angle for the transformation. Again the transformation is repeated with the trailing effect but instead of the kid whipping his head around, he's merely follows with his eyes. We then see Runabout pulled back with highlighting and smoking effects added to his wheels. The kid whips his head around again to see Runabout transforming with the trailing effect. We then get a sequence of jumpcuts starting with a closeup of Runabout's head before switching to shots of Runamuck's gun being equipped and then Runabout's. The last cut is to a shot of Runabout being converted to car mode. Hot Rod flashes across the screen as we see two kids rolling the Battlechargers. One of them yells "It's the Autobots!" as we see two kids approach holding the aforementioned Hot Rod and...Scourge? "Battlechargers attack!"
: Notes: The set from the Jumpstarters and Omega Supreme ads is back.
: Megatron: "Look! It's Ultra Magnus and the Autobots. Battlechargers attack!" {Nobody jumps into action - faster than - Battlechargers!} Megatron: "My Battlechargers will crush the Autobots!" {Nobody jumps into action - faster than - Battlechargers! More than meets the eye. The Transformers! Robots in disguise.} Kid 1: "It's the Autobots!" Kid 2: "Battlechargers, attack!" ''The Transformers. Sold separately. From Hasbro.''

===Cartoon===
*'''Cartoon promo 1''' [https://www.youtube.com/watch?v=D6G_iHzhgFA 30 sec]
: Animation: Various Season One and Two excerpts.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Uses the season three/season four theme.
: Megatron: "I have a plan to finish all the Autobots!" {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} ''The incredible story of the Transformers continues as heroic Autobots battle evil Decepticons every Monday through Friday.'' Megatron: "We'll be waiting!" {The Transformers! More than meets the eye.}

*'''Cartoon promo 2''' [https://www.youtube.com/watch?v=wc8UH4nDY3k 30 sec], [https://www.youtube.com/watch?v=0-8aub2UX1k 10 sec]
: Animation: Various Season Two excerpts.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Uses the season three/season four theme.
: Onslaught: "Annhilate the Aerialbots!" Optimus Prime: "Not if we can help it!" {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} ''It's the incredible adventures of the Transformers. '''Watch''' as heroic Autobots bravely battle evil Decepticons every Monday through Friday. Don't miss a single day!'' {The Transformers! More than meets the eye.}

*'''EMERGENCY AUTOBOT ALERT''' [https://www.youtube.com/watch?v=Y2_vaeTp1qQ 10 sec] – Excerpts of Optimus Prime at Moonbase 1 and Prime vs. Megatron, soundtracked with a Peter Cullen as Optimus Prime narration that is uncharacteristically arrogant.
: Notes: This promo reassuring traumatized fans that Optimus Prime would return was shown as early as the first airing of "[[Starscream's Ghost]]" on [[October 2]], 1986, less than two months after the release of ''The Transformers: The Movie''.
: Optimus Prime: "Heroes never die. I, Optimus Prime, can never be conquered!" ''Catch the surprise return of Optimus Prime. Coming soon to The Transformers.''

=== Other ===
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=5UUwi2uSUQE 30 sec]
: Animation: Jazz and Cosmos land on a plateau and request that the dark blobs moving below identify themselves. Spike replies that it's him and some friends. Jazz, Cosmos, Tracks and Smokescreen shine their lights to reveal that it is in "Spike and friends" and they are wearing Transformers reflective patches. Spike and his friends subsequently follow Cosmos into the Autobot base.
: Narration: Victor Caroli.
: Kidmation: Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: Notes: The appearance of Tracks and Smokescreen is a bit more than the cameo in the background of a single shot it would initially appear to be. The shot of Spike and friends being illuminated has beams of light coming from five different directions which means that Tracks and Smokescreen must be joining in. But that's only four Autobots which means a fifth unidentified Autobot must be there as well. Between the animation and the Ultra Magnus Kidmation we get a quick shot of a kid turning to face the camera (and a spotlight) while wearing a sweatshirt covered in relective patches while standing in front of a white picket fence. The lighting is dim outside of the spotlight, presumably to highlight the patches and echo the nighttime setting of the animated segment. After the Kidmation, we see two other kids (one in a solid red shirt the other in a white shirt with red sleeves) standing in front of a peg wall of 1985 and 1986 Minibots. One of them grabs a [[Seaspray (G1)|Seaspray]] and turns to look at the back, alongside his friend looking at the back of [[Swerve (G1)|Swerve]]. When he turns it is revealed that behind them is a set of shelves containing larger Transformers. The top shelf has [[Soundwave (G1)|Soundwave]] along with a number of each of the four [[Insecticon (G1)|Deluxe Insecticons]]. The middle shelf is full of Jetfires while the bottom shelf has Omega Supreme. Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen. Next we see a kid wearing a blue sweatshirt over a dress shirt (different kid from the first segment) run into a room holding carded Swerve and [[Skydive (G1 Aerialbot)|Skydive]] to announce to the kid in the red shirt from the previous segment: "I got a free reflective patch!". Cut to the night time fence scene from the first segment and the second blue shirted kid and the other kid from the store segment show off their Superion and Omega Supreme patches on their shoulders while yelling out the character names. After this we get a demonstration of a Blitzwing patch being ironed onto some sort of black fabric. As the narration goes on to talk about the prizes, we see scenes of a kid's birthday party in a wooded area with performers in Thundercracker and Jazz costumes (similar if not identical to those from the [[The Transformers Universal Studios Tour|Universal Studios Tour]]), a kid talking into the [[Enemy (G1)|Electronic Voice Changer]], and the same [[stock footage]] of the Action Cards from the 1985 ad stingers. The ad ends with a scene of kids running up to the peg wall to grab Transformers. This wider shot reveals that in addition to Minibot pegs there is also a column of Stunticon and Aerialbot limbs. This ad is INCREDIBLY consistent in featuring the patches. EVERY single kid visible in the ad, animated and live action, has at least one patch on their shirt. This even includes the party scene and the kid using the voice changer! While Spike and the friend to his left have Autobot patches (Ultra Magnus and Omega Supreme, respectively), the friend on the other side has a Blitzwing patch! Since all three follow Cosmos into the base, the Autobots must not have held it against him.
: Cosmos: "Who goes there?" Spike: "Spike and friends!" Jazz: "Shine a light on them, they're wearing Transformers reflective patches." Cosmos: "Okay!" {The Transformers. Robots in Disguise!} ''In the Transformers Prizes in Disguise game everyone's a winner!'' "I got a free reflective patch!" "Superion!" "Omega Supreme!" ''And eight more. And your patch may disguise an instant prize, like a party with life-sized Transformers or electronic voice changers.'' "Robots in disguise." ''Or Transformers Action cards. Get Transformers reflective patches and game details '''free''' in specially marked packages. From Hasbro.''

*'''Funpals [[Underoos]]''' [https://www.youtube.com/watch?v=8yfAVsrwY7M 30 sec]
: Kidmation: Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: Notes: The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

{{anchor|CookieCrisp}}
[[File:Cookie Crisp Jazz Commercial.jpg|right|upright=1.1|thumb|]]
*'''Cookie Crisp "Transformer Game" giveaway''' [https://www.youtube.com/watch?v=VJ4_yzDH98Q 30 sec]
: Notes: A standard mid-80's [[Cookie Crisp]] ad with a stinger promoting the giveaway of [[Jazz (G1)/toys|Jazz]] action figures. The figure shown in the ad appears to be the same as the figure that would be sent out, having modified door stickers and lacking the other Martini Racing decals. The stinger features a kid in a featureless room playing with his Jazz figure, racing it down the middle of a large table on what looks to be a paper mockup of a white road with yellow and red stripes in the center. After racing it, he transforms Jazz and moves him around in various ways. The kid stops in the middle of playing with Jazz to look surprised as he pulls out a game piece from a box of Cookie Crisp.
: Kids: "The Cookie Crook!" Cookie Crook: "Just checking the traffic." Cookie Cop: "Cookie Crook! This scheme to get Cookie Crisp isn't taking off!" Cookie Crook: "Can you blame me? It looks like little chocolate chip cookies!" Cookie Cop: "And it's part of this complete breakfast." {If you like cookies, you'll love Cookie Crisp!} ''You could be an instant winner of a Jazz Transformer. Millions will enter, twenty-five thousand may win. There's a free game card in specially marked boxes of Cookie Crisp cereal. Or write to post office box eighty-five twelve Westport, Connecticut, O-five-six-eight-eight-eight.

==1987==
Even with the cartoon being limited to just [[The Rebirth|three new episodes]] 1987 did not see a significant drop in new toy commercials, boasting eleven ads of its own. While evidence of 1986 ads being continued into 1987 is scant, there is known to be a decoy stinger version of the [[#Aerialbots and Stunticons|Aerialbots and Stunticons ad]]. As a result of the cartoon's cancellation, the animated segments from 1987 to the line's end in 1990 pretty much all depict seperate microcontinuities or, if you prefer, one large one. Concepts exclusive to the 1987 ads include: The Autobot and Decepticon Headmasters having entirely different heads before becoming Headmasters, Galvatron being the creator of the Horrorcons, Punch seemingly playing both the Autobots and the Decepticons (as opposed to being an Autobot spy), and the Monsterbots having been created as the result of an Autobot lab accident. Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments. The ads moved away from showing the kids on screen, instead opting to show only their hands holding the toys more often than not. The Kidmation has changed again, this time all ads used the same segment of a kid jumping in the air and flipping, turning into a stop-motion Ultra Magnus as he does so. The animation for these ads also start becoming more and more anime-like in their designs and animation style from here on out (think [[Transformers: The Headmasters (cartoon)|the Headmasters anime, but with better and more expensive animation]]). Likely due to animator influence from series regular [[Satoshi Urushihara]] and his partner Kinji Yoshimoto, who by this point were both working with another Japanese animation house, AIC (Though whether or not the studio also assisted with the ads is currently unknown).

[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
Appropriately, given the events of [[The Transformers: The Movie]], no longer are Optimus Prime and Megatron narrating the ads and describing the new characters/toys. Instead, those descriptions were now mostly given via discussions between Ultra Magnus and Rodimus Prime or ranting by Galvatron (either explicitly to Cyclonus or to an implied unseen and unheard Decepticon underling). Existing major characters continued to have speaking lines in the animation, but new, more minor ones like Hun-Grr, Punch and even unnamed generics began to get some speaking lines. Either due to budget limitations or the fact that most of these characters had few, if any, appearances in the cartoon thanks to the truncation of Season Four, they were not reprised by their series actors. Who the other actors were is largely unknown, but at least a handful of lines over the remainder of the line's run were recorded by voice director [[Wally Burr]]. This year would also mark the departure from using the cartoon theme song for the jingle. Again this likely related to the truncation of Season 4, with it re-using the Season 3 theme song. Instead, a brand new jingle was created that still utilized the taglines and feel of the earlier songs but put its own spin on it: "The Transformers! More much more than meets the eye! The Transformers! Robots in disguise!". The beginning would be modified for the year's two major subgroups, the [[Headmaster (technology)|Headmasters]] (Head. Mas. ter. Trans. Formers!) and the [[Targetmaster (technology)|Targetmasters]] (Target-master Transformers!). The Targetmaster version even had its own completely unique universe describing the gimmick: "Two Transformers out of one! The vehicle transforms and so does the gun!".

Cartoon advertising seems to have been limited to promoting the episode [[The Return of Optimus Prime, Part 1|The Return of Optimus Prime]] as nothing has turned up so far for the Rebrith. This is unusual for the original series as no other episode got a dedicated promo, suggesting that Hasbro ''really'' wanted to get the word out after the backlash from [[The many deaths of Optimus Prime|Prime's death]]. Commercials were run for both the actual two days of airing as well as the entire week of airing. They even went so far as to have a stinger at the end of several episodes promoting the impending "surprise" return of Optimus Prime.

===Comics===
{{anchor|Headmaster comic book}}

[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=dbD3lRa5YVY 30 sec]
: Production code: MP 1163, Spot 346
: Animation: The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: Narration: Victor Caroli.
: Notes: Features completely random, made-up heads for the pre-Headmaster robots.
: ''In the midst of the Cybertronian war, special mission teams of Autobots and Decepticons blasted their way to planet Nebulon. There, the powerful Transformers let the intelligent Nebulons become the heads of their robots.'' {Head. Mas. ter. Trans. Formers! More, much more than meets the eye!} ''But the Headmasters were still Autobots and Decepticons and fierce new battles erupted. Follow the adventures of the Headmaster Transformers and the equally incredible Targetmaster Transformers in Marvel Comics.''

=== Toys ===
{{anchor|Headmaster Autobots}}
[[File:Autobot Headmasters G1 Commercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=bDlcUdHUyn4 30 sec]
: Animation: The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: Narration: Victor Caroli, [[Hot Rod (G1)|Rodimus Prime]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of nearly incomprehensible lines.)
: Kidmation: A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: Toy segment: With "lightning" flashing, [[Arcana]] is removed from Brainstorm's cockpit, transformed to head mode and plugged in, revealing the readout of his power. Two halves of the next scene flip up to reveal a top down view of Highbrow and Brainstorm flying. The center pulls out to all four corners for the next transition, this time we have Brainstorm and Highbrow landning on a rocky step above Hardhead and Chromedome. A lightning animation is used to suddenly reveal the Autobots' robot modes. Kidmation is next followed by a replay of Arcana being plugged into Brainstorm. The ad ends with Highbrow and Hardhead knocking down Weirdwolf and Skullcruncher.
: Notes: Ultra Magnus and Rodimus Prime's voices are provided by their usual series actors [[Jack Angel]] and [[Dick Gautier]]. The ad starts with a practical effects asteroid, which has a hole in the middle of it, flipping over and over as it zooms past the camera to reveal a burning CGI sun behind it.
: "Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Ultra Magnus: "Look, it's the Headmaster Autobots!" Rodimus: "Incredible!" Ultra Magnus: "Yes, the driver of the vehicle actually becomes the head of the robot." {Head. Mas. ter. Trans. Formers! More, much more than meets the eye! The Transformers! Robots in disguise.} ''Each Headmaster Autobot displays a readout of its power. Nothing's better than going into battle with Headmaster Transformers. Sold separately. From Hasbro.''

{{anchor|Headmaster Decepticons}}
[[File:Headmaster Decepticons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=64oJkiN7bdM 30 sec]
: Animation: At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters, Hot Rod and Blurr. Yes, the "trainer" concept actually made it into animation. They are referred to as trainers by the narration and even carry whips!
: Narration: [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: Kidmation: Kid to stop-motion Magnus toy.
: Toy segment: [[Grax]] is removed from Skullcruncher's mouth and plugged into his chest to reveal his readout. Jumpcut to Midwipe flying before the frame slides over to show Weirdwolf flying...in wolf mode. Both land on the upper level of the same rock Skullcruncher is sitting on. Once again a lightning animation is used to jumpcut to the robot modes in the same location. After the Kidmation, we get a replay of the readout reveal followed by Weirdwolf and Mindwipe taking down Chromedome and Brainstorm.
: Notes: Once again the ad opens with the asteroid bit. The Skullcruncher toy is a prototype version with striped readout bars instead of solid purple.
: Galavtron: "There it is! The secret base of the Headmaster Decepticons! Only with their help can we destroy the Autobots! Look! Yes, the trainer of the beast becomes the head of the robot." {Head. Mas. ter. Trans. Formers! More, much more than meets the eye! The Transformers! Robots in disguise.} ''And each Headmaster Decepticon displays a readout of its power! Nothing's better than going into battle with '''these''' Transformers! Headmaster Decepticons sold separately. From Hasbro.''

{{anchor|Horrorcons}}
[[File:Commercial horrorcons.jpg|right|upright=1.1|thumb|]]
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=SzU5VJJAy4s 30 sec]
: Production code: (animation) MP 1179, Spot 371
: Animation: [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
: Narration: Victor Caroli.
: Kidmation: Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil. This is mainly a scene transition with no "Robots in disguise!" voice or other distinct audio.
: Toy segment: In side by side comparisons, Apeface and Snapdragon land on a rocky area in their flying altmodes, then stand in robot mode and then in beast mode. The Kidmation transitions us to [[Krunk]] being removed from Snapdragon's dragon mode. Krunk is transformed to robot mode then, following a top down shot of Snapdragon's plane mode flying, is removed from the cockpit. Krunk is transformed to head mode and plugged into Snapdragon's chest to reveal the readout of his "Decepticon power". The ad ends with a close up as two kids pit the Horrorcons against Hardhead and Brainstorm in <s>a slapfight</s> battle.
: Notes: In another example of microcontinuity, Galvatron is credited with the creation of the Horrorcons, whereas other media has them sharing the same origins as the other Headmasters. The Snapdragon toy used is a early version, sporting the same striped readout bars as Skullcruncher did in the Decepticon Headmaster ad.
: ''Deep in the canyons of Nebulon, Galvatron creates Headmaster Horrorcons. Fiercest Decepticons of them all.'' {Head. Mas. ter. Trans. Formers! More, much more than meets the eye!} ''With Headmaster Horrorcons, the jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot! And when the head enters the robot's body you get a readout of its Decepticon power.'' Kid 1: "Destroy the Autobots!" Kid 2: "Never!" {Head. Mas. ter. Trans. Formers!} '''''Now''' with Horrorcons! From Hasbro.''

{{anchor|Targetmasters}}
[[File:Targetmasters.jpg|right|upright=1.1|thumb|]]
*'''Targetmasters''' [https://www.youtube.com/watch?v=rNXc6PbcaxA 30 sec]
: Production code: (animation) MP 1163, Spot 344
: Animation: Live-action set of a rocky planet with something crashing into it and causing an explosion. We see more explosions on the planet's surface. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless]].
: Narration: Galvatron, Ultra Magnus, and Victor Caroli.
: Kidmation: Kid flips and becomes stop-motion Ultra Magnus toy.
: Toy segment: As "lightning" flashes, Crosshairs sits on a rocky platform with Pinpointer plugged into his roof. This leads into a jumpcut sequence of first Pinpointer then Crosshairs transforming. Slugslinger and [[Caliburst (G1)|Caliburst]] get the same treatment. We then get a quick battle scene of Slugslinger and Misfire knocking down Crosshairs and Sureshot. The ad ends with [[Spoilsport]] being removed from Sureshot's hood and transformed.
: Notes: While Slugslinger and Caliburst get a brief animated appearance in alt mode as they swoop through between the two sets of Targetmaster/partner battles, Pointblank and Peacemaker get left out completely. Part of the animated footage from this commercial would end up being used in the opening sequences of [[The Rebirth]] three-part mini-series.
: Galvatron: "Surrender Magnus or be destroyed!" Ultra Magnus: "No Galvatron! We too have Targetmaster Transformers!" {Tar-get-master Transformers! Two Trans-for-mers, out of one! The vehicle transforms and so does the guuuun! Tar-get-master Transformers! More much more than meets the eye!} ''That's right, each one becomes two.'' {Robots in disguise.} ''Targetmaster Autobots '''and''' Decepticons sold separately. From Hasbro.''

{{anchor|Sixshot}}
[[File:Sixshot commercial.jpg|right|upright=1.1|thumb|Galvatron got six!]]
*'''Sixshot''' [https://www.youtube.com/watch?v=qcyPXIKa5Bg 30 sec]
: Production code: (animation) MP 1167, Spot 353
: Animation: Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: Narration: Victor Caroli.
: Kidmation: None.
: Toy segment: A jumpcut montage of the final step of the transformation for each of Sixshot's modes. This is followed by three kids talking about how many modes they figured out as the toy spontaneously switches (via jump cutting) between modes on their outstreched hands. A counter is shown in the upper right hand corner as each mode the kids figured out is shown.
: Notes: Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot (while not confirmed, Cyclonus sounds like [[Neil Ross]], and Sixshot like [[Wally Burr]]). Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used. Surprisingly, the kid who got three was able to work out the tank, winged wolf and laser pistol modes but ''not'' the ''robot'' mode.
: Cyclonus: "Autobot attack!" Galvatron: "Sixshot'll stop them. Sixshot's a one robot army! He's a jet fighter." Cyclonus: "That's one." Galvatron: "A rocket car." Cyclonus: "That's two." Galvatron: "He's a tank!" Cyclonus: "Three!" Galvatron: "A winged wolf." Cyclonus: "Four!" Galvatron: "A laser pistol!!" Cyclonus: "Five!" Galvatron: "And a robot." Cyclonus: "That's six!" Sixshot: "Sixshot's my name!" ''There's never been a Transformer like him.'' {The Transformers! More muchmore than meets the eye!} Kid 1: "I can do four." Kid 2: "I got three!" Kid 3: "I figured out five!" ''Sixshot, the most challenging Transformer of them all! From Hasbro.''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Scorponok G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Scorponok''' [https://www.youtube.com/watch?v=YNPdxlcgTxQ 30 sec]
: Production code: (animation) MP 1180, Spot 373
: Animation: Galvatron runs (with comical sped up animation and rapid patter sound effects) down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: Narration: [[Victor Caroli]].
: Kidmation: None.
: Toy segment: Scorponok sits in base mode atop a rocky platform (not unlike Metroplex and Trypticon) as lighting flashes and the platform rotates. The center pulls out to the four corners to reveal a sequence showing off the various features of the base and the intial view of the scorpion mode. The camera never stops rotating through the sequence, even when there's a jumpcut. After all the spinning we see a demonstration of his scorpion legs moving as he rolls along the ground and his capture claws grabbing [[First Aid (G1)|First Aid]]. We then see [[Zarak (G1)|Zarak]] transformed and plugged into the robot mode, showing off his readout. We end on a brief battle scene with a kid walking Scorponok in robot mode towards Computron.
: Notes: Naturally, Zarak is visible running around as Scorponok transforms. It's not clear who's meant to be speaking the first line in the animation. The voice is same one used for one of the Technobots (presumably [[Scattershot (G1)|Scattershot]]) later in the ad, but the wording of the line makes more sense if it's spoken by someone other than a Technobot. On the subject of voices, Galvatron's is provided by Frank Welker as usual but Scattershot's is not quite the same as his normal voice. It is very close though and based upon this and the logical conclusion that the group's leader would be the one to instruct them to combine, Scattershot is most likely the intended speaker. Like the toys used in the other Decepticon Headmaster commercials, Scorponok is an early version with striped bars in his read out. In a nice touch of continuity with the Decepticon Headmasters commercial, Zarak is referred to as Scorponok's trainer by the narration.
:Scattershot(?): "Technobots approaching!" Galvatron: "Transform Scorponok! My triple changer Headmaster base will stop them!" Scattershot: "Form Computron!" Galvatron: "Transform again and destroy Computron!" {Head. Mas. ter. Trans. Formers! More, muchmore than meets the eye!} ''The base has twin towers and ramps to launch cars!'' Galvatron: "Transform!" ''And now it's a beast with capture claws and a trainer who becomes...'' Galvatron: "TRANSFORM!" ''the HEAD of its robot!'' {Head. Mas. ter. Trans. Formers!} ''The Transformers. From Hasbro.''

{{anchor|Technobots and Terrorcons}}
[[File:Technobots and Terrorcons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=2zyc4GgumQA 30 sec]
: Production code: (animation) MP 1167, Spot 352
: Animation: The [[Terrorcon (G1)|Terrorcons]] are on the move on what looks like prehistoric Earth with multiple smoking volcanos in the distance. [[Hun-Gurrr (G1)|Hun-Gurrr]] falls into a pit trap, causing Scattershot to approach and transform but he's interrupted by [[Rippersnapper (G1)|Rippersnapper]] throwing rocks. [[Nosecone (G1)|Nosecone]], [[Lightspeed (G1 Technobot)|Lightspeed]] and [[Afterburner (G1)|Afterburner]] race to the scene and transform, then put up a force field to deflect one of the rocks. [[Sinnertwin (G1)|Sinnertwin]] steps into a snare trap tethered to Strafe. Rippersnapper and [[Blot (G1)|Blot]] back the Technobots up to a nearby base, in front of which appears to be Hun-Gurrr inside a cage. Strafe flies overhead with Sinnertwin still tethered.
: Narration: Victor Caroli.
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: The segment starts with Hun-Gurrr flying in dragon mode in front of a rock wall and then Scattershot flying in jet mode from the opposite direction. Scattershot's weapon is deployed before a jumpcut to two kids playing with one of them swooping Scattershot down on Hun-Gurr. The center pulls out to the four corners to reveal a sequence of close ups of each of the Terrorcon limbs' alt modes. Cutthroat is last, with his panel being zoomed out on as it flips around into place in a grid of the four limbs in robot mode with Hun-Gurr's robot mode super imposed in the middle. The grid turns into a ball and then re-expands to show Abominus flying. A static transition shows us the five Technobot alt modes in the same grid style as the Terrorcons were. The grid rolls into a cylinder then unrolls to reveal a shot of Computron flying. We then end on a very brief snippet of two kids battling with the combined robots in a very out of place and sterile looking set with a light colored background and a set of white platforms.
: Notes: Cutthroat is present in the opening scene of the animation, but isn't seen after that. The Autobot base bears some similarities to Fortress Maximus but is completely grey/silver, appears to not have armaments, and may be missing the ramp on the left side (though the angles we get make it difficult to tell for sure). It's similar enough that it's probably safe to say it's at least using Fort Max's animation model, albeit possibly misdrawn. Rodimus and Ultra Magnus's voices are provided by their regular series actors, Dick Gautier and Jack Angel respectively.
: Rodimus Prime: "Magnus look!" Ultra Magnus: "I've never seen Decepticons as vicious as those monstrous Terrorcons." Rodimus Prime: "Lucky we have the Technobots!" Ultra Magnus: "Yeah, but those hi-tech heroes are in for one horrific battle!" {The Transformers! More much more than meets the eye!} ''Out of monstrous Terrorcon beasts comes the incredible Abominus, to battle the fearless and futuristic Computron.'' {The Transformers! Robots in disguise.} ''The Transformers. Sold separately. From Hasbro.''
:*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ 30 sec] - A slightly shortened version of the regular ad in order to fit a plug for [[Decoy]]s at the end.

{{anchor|Punch and Clones}}
[[File:DecepticonClones-commercialanimation.jpg|right|upright=1.1|thumb|]]
[[File:AutobotClones-commercialanimation.jpg|right|upright=1.1|thumb|]]
*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=HzTP4kavCrk 30 sec]
: Production code: (animation) MP 1167, Spot 354
: Animation: [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: Narration: Victor Caroli.
: Kidmation: None.
: Toy segment: The double spy rolls down a dirt hill in car mode. Sliding in from left, we see his transformation. First to Punch then, after a frame flip, to Counterpunch. After the clone animation segment runs, we see Pounce and Wingspan in their alt modes flying down the previous hill. At the bottom they smack into Fastlane and Cloudraker in robot mode. A panel of the twins in robot mode flips to the screen then slides away to reveal a panel of Cloudraker being transformed to jet mode. That panel also slides away to reveal Cloudraker flying over Fastlane, who is rolling along. This pulls away to a jumpcut sequence of Counterpunch, and both sets of clones flying in robot mode.
: Notes: Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Punch/Counterpunch is not voiced by his series voice actor.
:{Double spy!...double spy!} Punch: "You can trust me Rodimus!" {The Transformers! More much more than meets the eye!} Counterpunch: "You can trust me Galvatron!" ''Introducing the Transformers Double Spy. From a supercar he can transform into a heroic Autobot or an evil Decepticon. '''Now''', discover the clones. Decepticon clones look identical but one transforms into a puma, the other into a hawk to fight Autobot clones. One of these twins transforms into a dragster, the other a jet.'' {The Transformers!} ''Double spy sold separately, clones sold together. From Hasbro.''
:*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ&t=60 30 sec] - A slightly shortened version with sped up narration in order to fit a plug for Decoys at the end.

{{anchor|Monsterbots}}
[[File:Monsterbots G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Monsterbots''' [https://www.youtube.com/watch?v=YIy-eSK4hqA 30 sec]
: Animation: Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, as Kup notices Scourge, Cyclonus and Octane attacking. Rodimus orders the Monsterbots to attack. They respond by bursting through a wall and taking on the Decepticon trio.
: Narration: [[Victor Caroli]].
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: Starts with stop motion jumpcut transformation sequences for [[Doublecross]], [[Repugnus (G1)|Repugnus]] and [[Grotusque]]. This is followed by jumpcuts of the three flying in beast mode with the unseen kid or kids holding them furiously pumping their spark triggers. The sparks that come out are not the actual sparks from the toys but effects layered over the top, in order to make the spark volume and distance look more impressive than it actually is. The jumpcuts lead into the three Monsterbots sitting on a rocky platform, with one set of kid hands firing off sparks from Repugnus and Grotesque. This is in response to another kid, whose hand comes into view holding Razorclaw. The ad ends with a replay of Doublecross's sparking.
: Notes: Cameos by Scourge, [[Octane]], and Cyclonus. Rodimus Prime is voiced by his series actor, Dick Gautier. Kup is also voiced by his series actor, [[John Stephenson]], albeit with a higher pitch than usual.
: Kup: "Rodimus, quick! There's been an accident. The new Autobots are Monsterbots!" Rodimus Prime: "They're monsters alright." Kup: "Decepticons!" Rodimus Prime: "Monsterbots attack! Glad those monsters are on our side." {The Transformers! More much more than meets the eye!} ''And they've even got sparks, BLASTING out of them!'' Kid: "You can't stop the Monsterbots!" {The Transformers! Robots in disguise.} ''Transformers Monsterbots. Sold separately. From Hasbro.''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=YRzvccVI9MU 30 sec]
: Production code: (animation) MP 1175, Spot 363
: Animation: [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime.
: Narration: Victor Caroli.
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: Starts with a jumpcut montage of [[Battletrap (G1)|Battletrap]]'s two halves and transformation from the side and then continues with the same for Flywheels and a clip of both transforming, shot from the front. Next we get a Throttlebot montage with Chase and Freeway being released to zoom across the floor, then a jump to Chase's backend being flipped down to reveal his face. We get the same for Wideload and Rollbar (with Rollbar getting the transformation) and Goldbug and Searchlight (Searchlight transforms). The last scene prior to Kidmation and the end shots is a battle scene with two kids (Yes, there are two. You can just barely catch a glimpse of the hand, arm and side of head of a kid wearing a red shirt on the right side of the screen.) laying on a floor to release Chase, Rollbar and Searchlight in robot mode as they zoom off into the Duocons. There's a very quick close up afterward of the more visible kid's exclaiming "Wow!" as his eyes bug out.
: Notes: The Decepticon alerting Galvatron is not shown nor identified, but since his voice is the same as the one used for Cyclonus in the Sixshot ad he is identified as such in the below transcript. The animation in this ad was also used in the intro for [[The Rebirth]] three-parter.
:*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ&t=121 30 sec] - A slightly shortened version in order to fit a plug for Decoys at the end.
: Cyclonus: "Galvatron, our jet's gonna crash into a tank!" Galvatron: "No, it's not. They're going to transform into one robot!" ''Introducing Duocons. Decepticon two-in-ones. They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.'' {The Transformers!} ''But they haven't met the Throttlebots yet!'' {More much more than meets the eye. The Transformers!} Kid: "Wow!" {Robots in disguise.} ''The Transformers Duocons come together. Throttlebots sold separately. From Hasbro.''

{{anchor|Fortress Maximus}}
[[File:Fort Max G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Fortress Maximus''' [https://www.youtube.com/watch?v=qW_PTqKbsC8 30 sec]
: Animation: [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: Narration: Victor Caroli, Rodimus Prime, Ultra Magnus.
: Kidmation: None.
: Toy segment: Fortress Maximus sits in base mode on a stone platform that rotates as the camera zooms in. Cut to a kid using the left side ramp launcher to send [[Cog (G1)|Cog]] down the ramp. Cut back to a front view of the base mode before switching to a closer view of the tower with the Headmaster pilot compartment open. The camera zooms in as [[Spike Witwicky (G1)|Spike]] is placed in the compartment and the lid closed. Cut to Rippersnapper and Sinnertwin flying in from the left to represent the Terrorcons. Cut again to the last few steps of Fort Max's transformation to battle station mode, then a jump back to base mode that phases out to show the battle station mode again. After the animated segment, we see a stunned kid holding Abominus. Cut to show that the kid is looking at Cerebros standing between Fort Max's legs. The camera pans up Fort Max and as it does so, there's an inlay of Cerebros in robot mode that phases out into an inlay of Cerebros in head mode, disappearing just in time for Cerebros to be attached to complete Fort Max's robot mode. Cut to Abominus being moved along a rocky platform with the kid holding him off camera. The camera swings around to reveal Fortress Maximus at the other end of the platform with a second kid crouched behind him, holding his legs.
: Notes: [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].
: ''It's Fortress Maximus!'' {FOR-TRESS MAX-I-MUHUUUS!} ''The colossal Headmaster Autobot City.'' Kid: "Look!" Rodimus Prime: "The Terrorcons are attacking!" Ultra Magnus: "Transform Fortress Maximus!" {Head. Mas. ter. Trans. Formers!} Ultra Magnus: "From city to battlestation!" {More much more than meets the eye!} Hun-Gurrr: "Terrorcons form Abominus and destroy Fortress Maximus!" ''But Fortress Maximus transforms again, this time into a robot so '''humongous''', a separate robot becomes its head!'' Kid: "Its power's awesome!" {The Transformers!} ''From Hasbro.''

=== Cartoon ===
{{anchor|returnofop}}
*'''[[The Return of Optimus Prime, Part 1|The Return of Optimus Prime]] promo''' [https://www.youtube.com/watch?v=O-V_h7dEbm0 30 sec]
: Animation: Excerpts of the Optimus Prime death scene and Prime vs. Megatron from ''The Transformers: The Movie''.
: Narration: Victor Caroli and various local TV announcers.
: Notes: Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over, Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc 30 sec] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over, Prime." ''Wrong, Megatron! It's just the beginning!''

==1988==
Similar to the Dinobot ads of 1985, the Pretender ad suggests that Hasbro or [[Griffin Bacal]] were changing their minds about the theming of this year's ads. The Pretender ad went through three different iterations with three different jingles, though two of them were fairly similar. They eventually settled on having the commercials begin with a still shot of several animation frames, arranged as if in a comic book. This would be accompanied by narrator Victor Caroli saying "NEW <blank> are/is here!" with heavy emphasis on "NEW". The camera would zoom in on one of the panels to transition into the animated segment. Sometimes there would be a second such transition later in the ad. The main jingle for 1988 was "They've got the power to surprise!" with the first word being held out a comically long time. As was done in 1987, the jingle was customized based on the subgroup (Pretenders, Powermasters, etc.) being advertised and often both the beginning and the verses were specific to a subgroup or even just a single character. Kidmation was also subroup specific, featuring a kid turning into a crude 2D CGI robot with varying appearances. For Pretenders the robot resembled the inner robot of [[Landmine (G1)|Landmine]]; For Powermasters it was Powermaster Optimus Prime and the Targetmasters got a generic Targetmaster robot made of wood and animated through stop motion. This would, unfortunately, be effectively the last year for Kidmation until ''[[Transformers: Robots in Disguise (2001 franchise)|Robots in Disguise]]''. The one toy that did not belong to any subgroup, [[Quickswitch]], was also the only toy not get a custom jingle. In fact, Quickswitch's ad had no jingle in it at all. Conversely, it appears the [[Triggerbot]]s and [[Triggercon]]s ad was the only one not to receive new animation. Another one-off oddity is the fifteen second version of [[Seacon (G1)|Seacons]] ad which is the first and only Transformers toy commercial since 1985 and before Beast Wars that did not feature Victor Caroli as the narrator. Instead [[Stephen Keener]] provided the narration. The toy dioramas became much more varied this year. While they all used some form of an alien planet, different subgroups had their own variation on it: The Pretenders were in a snowy, mountain like environment; The Powermasters, Sparkabots and Flamecons were seemingly in a rocky area with a green gradient sky; Quickswitch, the Triggerbots and Triggercons were also in a rocky area but with a pink sky; The Seacons were, appropriately enough, underwater; And finally the Small Headmasters and Targetmasters kept continuity with their larger counterparts by being in the same rocky, doom-laden environment with the latter even having the same lightning effects.

Animation-wise, the style for the 2D segments shift again, as does the team handing the animation starting this year going forward. Switching from Toei themselves due to working on ''[[Transformers: Super-God Masterforce (cartoon)|Masterforce]]'' (and later on, ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'') by this time, to a third party working under Toei (presumed to be [[Nakamura Production]] based off of the art style, though it's unconfirmed). As a result, the quality of the animation starts becoming more uneven. Some segments like the Seacons and Doubledealer keep the overall appearance of the 1987 commercials, while most of the other commercials attempt a more detailed appearance with little to no complex shading and some instances (like the segment featuring Sparkabots & Firecons) where the animation itself becomes choppy. This style would go on to be used for both 1989 and 1990's ads. The animation models for the characters shared between the commercials and their ''Masterforce'' counterparts also differ greatly; with oddities like Quickswitch being a near-direct translation of his toy, [[Skullgrin]] having long horns that go off to the sides (matching that of his Marvel comic appearance), and Piranacon's head switching between a toy-accurate head to one more organic and fish-like. Additionally, the franchise's first full use of 3D [[CGI]] animation would be utilized in one of the Pretenders commercials' Kidmation sequences, provided by Rhythm & Hues.

Following up on Optimus Prime and Bumblebee (as Goldbug)'s re-introduction to the cartoon and the Goldbug toy, a response to the backlash to the legacy character deaths in the movie, Hasbro returned Optimus Prime to the line as Powermaster Optimus Prime. The commercials for the Powermasters heavily featured Prime in the animation and his return was heralded in a grandiose fashion. In the commercial for Optimus Prime, Victor Caroli informed us that "A '''NEW''' Optimus Prime is here!" while the jingle for Prime's ad referred to him as "Powermaster Optimus Prime, greatest leader of our time!". Peter Cullen even reprised his role in the animation, with Prime telling us that "It's great to be back!". This is all in sharp contrast to Goldbug, whom you would never know was Bumblebee just by the [[#Throttlebots|toy commercial]]. This focus on Prime extended to the cartoon and its advertising as the new wrap-around segments featuring a puppet Powermaster Prime (try saying ''that'' three times fast!) were one of the main selling points. 1988 is the only year known thus far to have multiple advertisements for the comics as both the Pretender and Powermaster sagas were promoted. The Pretender ad was one of two providing new microcontinuities as Powermaseters Darkwing and Dreadwind are shown attacking a generic Autobot lab where the Autobot Pretenders are being created. The other is perhaps the most notorious example of microcontinuity in all of Transformers advertising. In Quickswitch's ad, he is described as Sixshot's ''son'', and while it is not the first time two Transformers were described as being [[relatives]] it is easily one of the most bizarre. 
===Comics===
{{anchor|Pretenders}}
[[File:Pretenders comic G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Pretenders comic''' [https://www.youtube.com/watch?v=nO9VYnPkAtMc 30 sec]
: Animation: [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (in their skivvies!) inside an Autobot research facility. [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the now armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split. A battle ensues.
: Narration: Victor Caroli
: Notes: Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]]. The Decepticon Pretenders are shown coming from the direction of a volcano. Might this be where they were created? In the battle at the end, the order of events implies that the Pretenders' shells are fighting independently of the Pretenders themselves. It is not at all clear who is supposed to speaking the two non-narration lines, but they are voiced by [[Gregg Berger]] and [[Wally Burr]]. The animation shows a closeup on Landmine's eye that fades into Dreadwind and Darkwing flying towards the Autobot lab. Since the Decepticons haven't seen the Pretenders yet at that point in the animation it probably isn't them. However, no other Autobots are seen in the lab either.
:''After a series of startling defeats at the hands of the Decepticons, the Autobots create a new breed of Transformer.'' Transformer 1: "They look human!" Transformer 2: "They look human, but they're Pretenders!" {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''The Decepticons have their own Pretenders, strange and terrifying.'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''Battle of the Pretenders. New from Marvel Comics.''

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters comic''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4 30 sec]
: Animation: Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:Narration: Victor Caroli.
:Notes: Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes a tail-end shot of the relevant [[People Power!|Marvel Comics issue]]. Two Autobot Powermasters are heard talking in the ad, but it's unclear which of the Powermasters they are. The first one to speak is voiced by Michael Bell, while the second is voiced by Gregg Berger.
: ''To defeat the evil Decepticons, Nebulons team up with Autobots to become Powermasters!'' {Their ennnngine’s the key that un-locks their Trans-for-mer en-er-geeee!} Autobot Powermaster #1: "We're under attack!" Autobot Powermaster #2: "Oh no, Decepticons have Powermasters too!" Autobot Powermaster #1: "Transform Optimus Prime!" {Powermaster Transformers! THEEEEEEY've got the power to surprise!} Autobot Powermaster #2: "Look Optimus is becoming a super Powermaster!" ''Who will win? Find out in Marvel Comics.''

===Toys===
{{anchor|PretendersToys}}
*'''Pretenders''' [https://www.youtube.com/watch?v=DbG-5o9y2t0&t=29 30 sec]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: Animation: Clips re-used from the comic commercial.
:Narration: [[Victor Caroli]].
: Toy segment: Starts with closeups of the shells of Autobot Pretenders, [[Cloudburst]], [[Waverider]], and [[Landmine (G1)|Landmine]]. After the Darkwing/Dreadwing section of the animation, the Decepticon Pretenders [[Skullgrin]], [[Bomb-Burst (G1)|Bomb-Burst]], and [[Submarauder (G1)|Submarauder]] get their closeups. After the final animation segment, there's a brief sequence where an engery burst flips the screen from Pretender shell and inner robot, to Pretender shell and inner robot in vehicle mode. This done first for Cloudburst and then Skullgrin.
:Notes: Features only the first wave of large Pretenders. No advertisement featuring the second wave is known to exist.
:''After a series of startling defeats at the hands of the Decepticons, the Autobots create a new breed of Transformer.'' "They look human!" "They look human, but they're Pretenders!" {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''The Decepticons have their own Pretenders, strange and terrifying.'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''NEW Pretender Transformers. Get 'em while they last!''

{{anchor|PretendersToys2}}
[[File:Pretender Commercial CGI Robot.jpg|right|upright=1.1|thumb|]]
*'''Pretenders''' [https://www.youtube.com/watch?v=0rzuw7k1iQE 30 sec]
: Animation: The Autobot Pretenders splitting, re-used from the comic commercial.
: Narration: Victor Caroli.
: Kidmation: A bizarre segment of a kid proclaiming what they "are" while being shown doing it ("I’m a video gamer!" "I’m a skateboarder!"), only for the kid as a skateboarder to split Pretender-style, revealing a generic teal and silver CGI robot (in the first use of proper 3D animation in the franchise) who announces "I’m a Transformer!" After the announcement, the robot shoots lightning from its fingers and shifts its skateboard to face the screen left/its right. At the end of the commercial, the robot fires some more lightning before shifting the skateboard to face center and taking off towards the camera.
: Toy segment: Landmine is shown sitting on top of a rocky platform with the kid from the intro segment hovering nearby. The kid pulls off the front of Landmine's shell, allowing his inner robot to tumble out and somehow land on its feet at the base of the platform. The kid picks up the inner robot and converts it to vehicle mode and then drives it up next to the shell. Cut to closeup of someone holding Cloudburst and removing the front half of the shell to reveal the robot. The footage then reverses to put the shell back on, then plays forward again to remove it and then the inner robot is removed. This is followed by a similar sequence for Bomb-Burst except the footage just plays straight through without reversing. We then get the energy burst transition between Cloudburst's modes and the closeups of the Decepticon Pretenders, both reused from the previous ad. After that we get the Bomb-Burst shell reveal again and then a reuse of ''his'' energy burst transition. The toy segment ends with a battle scene where Landmine and Skullgrin's shells and inner robots are standing on their own in a faceoff before two sets of hands come in front battling with Waverider and Submarauder's shells and robots. The battle is emphasized with a "KERUNCH" text effect.
:Kid: "I'm a video gamer! I'm a skateboarder!" Robot voice: "I'm a Transformer!" ''NEW Pretender Transformers are here!'' {Master the power! The POOOOOWER, of Pretender Transformers!} ''Pretender Transformers split apart to reveal a powerful robot.'' {Pretenders - they hide - the Transformer inside!} ''And look there are evil Decepticon Pretenders too!'' Kid: "Transform the Pretenders!" ''Pretenders sold separately.''
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM 15 sec] - Edited down version of the previous commercial.

{{anchor|PretendersToys3}}
*'''Pretenders''' [https://www.youtube.com/watch?v=i6VSMYUclRQ 30 sec]
: Animation: The Autobot Pretenders splitting, reused from the previous commercials. This time though, it's preceded by a still of Landmine with "NEW!" plastered on it and a comic book page. The comic page is made up of stills from the previous Pretender animation. The camera zooms in on the top panel to transition into the animation proper.
: Narration: Victor Caroli
: Kidmation: Kid's face splits apart to reveal his 'inner' robot face, that of a crudely animated Landmine with red eyes.
: Toy segment: The energy burst from the previous ads zigzags through a very white and spiky alien environment to reveal Cloudburst fully equipped. We then get a bunch of reused footage; Closeups of the Autobot Pretenders, Cloudburst's shell removal with replay, Bomb-Burst's shell reveal, the initial frame of the Cloudburst energy ball transition, a shorter version of the clash between Waverider and Submarauder, a slightly longer/slower version of the Cloudburst energy ball transition, the Decepticon Pretender closeups, Bomb-Burst's shell reveal a second time, Bomb-Burst's energy ball transition, and finally the full cut of the Waverider/Submarauder clash.
: '''''NEW''' Pretenders are here!'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''Autobot Pretenders look human, '''but''''' {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''Pretenders split apart to reveal a powerful robot inside, then reassemble to fight alongside their transformable robot. '''But''', Decepticons have Pretenders too!'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!}
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis 15 sec] - Edited down version of the previous commercial.
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]

{{anchor|Pretender Beasts and Vehicles}}
[[File:GunrunnerG1-commercial.jpg|right|upright=1.1|thumb|If it's a Machine War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=EFUicyvMLuk 30 sec], [https://www.youtube.com/watch?v=WEYsICtTHQE&t=24s 15 sec]
: Animation: [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:Narration: Victor Caroli.
:Kidmation: Pretender Kid.
:Toy segment: Starts with closeups of Carnivac's shell, Chainclaw and Catilla together, and then Snarler's shell. Carnivac gets the shell reveal with rewind treatment before a cut to Snarler's closeup again. Carnivac's inner robot is shown being removed from its shell and we get another cut to the shell standing on a snowy platform and the inner robot is placed next to it wolf mode. An orange diamond-shaped static burst appears over the inner robot and fades to reveal the inner robot in robot mode. Cut to Gunrunner driving along with a "KA BOOM" text effect coming from his gun turret. This is followed by a very brief snippet of Road Grabber driving along. After the Pretender Vehicle animation, the toy segment ends with Road Grabber's jumpcut transformation and an awkward clash between Catilla and his shell and Roadgrabber riding his shell's chariot mode. The Kidmation comes in at the very end.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.'' {Preeetenders '''hide''' the Transformers inside!} ''Introducing Pretender Beasts. Inside's a beast that transforms into a fighting robot. And there are Autobot and Decepticon vehicles too. They split to reveal a transformable robot, then reassemble as a fighting machine.'' {Pre-ten-der Trans-for-mers! Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!}

{{anchor|PowermasterToys}}
[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=V6CaDVzY2_4 30 sec]
: Animation: Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial. Like the last Pretender ad, this ad has a comic book page intro. In fact, it has two, one for the Autobot segment at the beginning and a second for the Decepticon segment that starts at the halfway point.
: Narration: [[Victor Caroli]].
: Kidmation: A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: Toy segment: Two kids play with the Powermasters on a rocky mountain diorama in front of an alien green sky. The kid to the left with a red shirt rolls Joyride down an incline while the kid on the right with a blue shirt rolls Slapdash down a different incline and they meet Getaway in the middle. The ad then cuts to a closeup of Getaway in robot mode flying in front of a rock wall and crashing through a "BLLAAMM" text effect, followed by aa jumpcut sequence of Rev and Getaway being transformed. Following Kidmation and the second animation sequence, we get Darkwing landing on some gravel. As he lands the screen scrolls up to be a horizontal split screen with Dreadwind flying by a plain green background. Cut to a jumpcut sequence of Hi-Test and Dreadwing being transformed. The segment ends with the blue shirt kid using Slapdash and Joyride to battle the red shirt kid's Darkwing and Dreadwind on top of a rock. A "KERUNCH" text effect is added to emphasize the magnitude of clash.
: Notes: The unidentified Decepticon who commands Darkwing and Dreadwind to transform is voiced by [[Wally Burr]], using more or less the same voice as he used for Hun-Grrr in the Fort Max ad.
: '''''NEW''' Powermasters are here! Amazing new Transformers called Powermasters!'' {Their ennnngine’s the key that un-locks their Trans-for-mer en-er-geeee!} ''Incredible Powermasters, they only transform when their Nebulon becomes their engine.'' {Powermaster Transformers!} Decepticon: "Decepticon Powermasters transform!" ''And the Decepticons unlock their Transformer energy.'' {Powermaster Transformers! THEEEEEEY've got the power to surprise!}

{{anchor|PowermasterOptimusPrime}}
[[File:Toycommercial-PowermasterOptimusPrime.jpg|right|upright=1.1|thumb|]]
*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5wiInSQq7yU 30 sec]
: Animation: Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
: Narration: Victor Caroli.
: Kidmation: Kid to Powermaster Optimus Prime.
: Toy segment: Optimus Prime crashes through the sound effect "BLAAMM!" as he drives along a rock wall. A closeup of Prime driving up to Hi-Q leads to a jumpcut transformation sequence to the normal robot mode and base. After a brief animation snippet of Prime transforming to super robot mode, we get a very brief clip of the folded up Prime cab being inserted into his super robot body. Kidmation, and then we end with Prime driving along with the text "KA BOOM" overlaid, a still frame of normal Prime next to the base, and super robot Prime flying.
: Notes: Not only is Prime back, but so is his voice actor, [[Peter Cullen]]. While Prime ''says'' it's good to be back, he doesn't sound very enthused about it. [[Charlie Adler]] voices Hi-Q, sounding a lot like a subdued Silverbolt.
: ''A '''new''' Optimus Prime is here.'' Hi-Q: "I'll transform Optimus!" {POW-er-master Optimus Prime! Greatest leader of his time!} Optimus Prime: "It's great to be back." ''Now Optimus Prime is back as a Powermaster. He only transforms when his Nebulon becomes his engine.'' {POW-er-master Optimus Prime!} Hi-Q: "Look! Optimus is transforming into a super robot!" {Powermaster Transformers! THEEEEEEY've got the power to surprise!}
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=g9CiMqlPZR4&t=90 15 sec] - edited down from the previous commercial.

{{anchor|Doubledealer}}
[[File:Doubledealercommercial.jpg|right|upright=1.1|thumb|]]
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=wDsvaO8NYVM 30 sec]
: Animation: Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (G1)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: Narration: Victor Caroli.
: Kidmation: Kid to Powermaster Optimus Prime.
: Toy segment: Starts by reusing the Optimus Prime jumpcut transformation sequence from the Powermaster Optimus Prime ad. After Kidmation and the second segment of animation, we get some new footage of Doubledealer driving through a "KA BOOM" effect as he drives along a rocky path to his Powermaster engines. We then get jumpcuts to each engine and then to the mode it unlocks, first, Skar second. The segment ends with more reused Optimus Prime footage. In particular his super robot conversion and the super robot flying. The super robot conversion is a longer cut that pans out to reveal the kid doing the transformation and his amazement at it.
: Notes: Once again we have unidentified Transformers providing commentary. The first is voiced by Wally Burr and the second by Jack Angel. The narrator says "Only the Powermaster mercenary can become an Autobot or Decepticon" which is not true as there was another Transformer still on shelves at the time that could do this. We hear he's nearby. [[Punch (G1)|REAL nearby.]]
: ''A NEW Optimus Prime is here. More powerful than ever, Powermaster Optimus Prime.'' {Powermaster Transformers! THEEEEEEY've got the power to surprise!} Transformer 1: "Who’s that new Transformer with Optimus Prime?" Transformer 2: "Doubledealer, the Powermaster mercenary!" ''Only the Powermaster mercenary can become an Autobot or a Decepticon. But in a flash, Optimus Prime becomes a super robot!'' {Powermaster Transformers!} ''Powermaster Transformers sold separately.''

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]
{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=xxHU63O9ApQ 30 sec]
: Animation: The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: Narration: Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: Kidmation: A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) gray robot whose head resembles Brainstorm. The robot's body, on the other hand, looks more like the inner robot of a Pretender with a power readout painted in the center.
: Toy segment: Siren skids to a halt through the text effect "BLLAAMM". Brief jumpcut transformation for Siren is followed by a picture in picture of Nightbeat driving along with Muzzle being transformed in the inset. This leads to a shot of Muzzle in head mode being plugged into Nightbeat's body. After the Decepticon part of the animation, the Decepticon Headmasters sit on a rotating, multi-tiered rock platform. Quick cut to Squeezeplay's head being plugged in, followed by another quick cut to a kid wielding Squeezeplay and Horri-Bull. He proceeds to clash with another kid (whose hands are the only part of him we see) using Hosehead and Nightbeat.
: Notes: Galvatron's voice is provided, as usual, by Frank Welker.
: ''NEW Transformers are here! Incredible new Headmasters and the driver of the vehicle becomes the head of the robot.'' {Head-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!'' Galvatron: "And our new Decepticon Headmasters will give us more brainpower than ever! Transform you monsters and prepare to attack!" {Head-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''Each sold separately.''

{{anchor|Quickswitch}}
[[File:Quickswitch commercial.jpg|right|upright=1.1|thumb|]]
*'''Quickswitch'''. [https://www.youtube.com/watch?v=QV6g8DlBQRI 30 sec]
: Animation: In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand. Optimus proceeds to start blasting.
: Narration: Peter Cullen as Optimus Prime and [[Victor Caroli]].
: Kidmation: A kid holding the toy mouths a synthesized "How quick can you all six?" [''sic''], while his head flops around disturbingly.
: Toy segment: The toy segement is very short consisting of a montage of Quickswitch's six modes by themselves, the six modes appearing in succession in the kid's hand and a still frame of his robot mode.
: Notes: The tail end part of the animation where Optimus grabs Sixshot and starts blasting was reused for nearly all the Powermaster ads. This ad has what may be the best-known example of a microontinuity in a toy ad, Quickswitch being Sixshot's son. Getaway is unusually bloodthirsty here, yelling "Destroy them!". Wally Burr voices Getaway and [[Jim Cummings]] voices the unseen Autobot having to convince him of Quickswitch's allegiance. Prime is voiced by Peter Cullen as usual.
: ''NEW Transformers are here!'' Getaway: "The Decepticons are attacking! Destroy them!" Autobot: "No, wait, it's Quickswitch, Sixshot's son! And he's on our side!" ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!'' Optimus Prime: "Quickswitch is faster and tougher!" Kid: "It's a tank, a plane, a cruiser, a gun, a puma and a robot. (Robot voice) How quick can you all six?" ''Quickswitch, the '''new''' ultimate challenge!''

{{anchor|Double Targetmasters}}
[[File:Autobot Double Targetmasters G1 Commercial.jpg|right|upright=1.1|thumb|]]
[[File:Decepticon Double Targetmasters G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=GIWQNTiBuv4 30 sec], [https://www.youtube.com/watch?v=2jHNNAwFONU Revised 30 sec]
: Animation: [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: Narration: Victor Caroli.
: Kidmation:A kid leaps over the top of a generic wooden model robot and transforms into his gun, which he fires.
: Toy segment: Quickmix drives towards the camera and through the word "BLLAMM", coming to a stop by skidding sideways. As he skids, Boomer is removed. This leads to a jumpcut to Boomer being placed on top of Ricochet to form a superweapon. ''That'' leads to another jumpcut to the superweapon being plugged into the right arm of...Scoop? After the second animation sequence we get a series of cuts between driving vehicle mode and flying in robot mode for Scoop then Quickmix. After the third, Decepticon-focused animation sequence, we get a three-way split screen with Needlenose on the left, Spinister in the top right and Quake in the bottom right. This splitscreen cuts to the same splitscreen but with the three now transformed to robot mode. The segment ends on a battle between two kids, one wielding Quake and Needlenose and the other holding Quickmix and Landfill, whose toy ''finally'' gets some screen time.
: Notes: This ad appears to have gotten a revision at some point. An extremely obviously added line of narration by someone other than Victor Caroli is placed at the end of the kid battle segment and over the end of the jingle: "Each set sold separately.". Additionally, a disclaimer is now placed over the end shot of the toys, stating: "Each Targetmaster comes with two transformable Nebulon figures. Each set sold separately." This was presumably done as a reaction to confusion over whether the Nebulons were included.
: ''NEW Transformers are here! NOW twin Nebulons transform into weapons that new Targetmaster Autobots need.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And the twin Nebulons can also form a super weapon.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''But the Decepticons have new Targetmasters too.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''Each Targetmaster comes with two transformable Nebulon figures.''

{{anchor|Triggerbots and Triggercons}}
*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=pgSb2x9ZzZ8 15 sec]
: Animation: Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: Narration: Victor Caroli.
: Toy segment: Starts with a jumpcut sequence of the toys' weapons being deployed, emphasized with loud clicks: [[Dogfight (G1)|Dogfight]] flying, [[Override (G1)|Override]] in robot mode, [[Windsweeper]] flying, and [[Backstreet (G1)|Backstreet]] in robot mode. We then cut to a battle with Backstreet and Override colliding with [[Crankcase (G1)|Crankcase]] and [[Ruckus (G1)|Ruckus]]. The collision is emphasized with a "KERUNCH" text effect. Cut to Backstreet;s guns being deployed in car mode followed by the same for Crankcase. Finally we get another collision between the Autobot and Decepticon ground vehicles with a "BLLAMM" text effect masking the transition to the bots clashing in robot mode.
: Notes: No thirty second ad featuring the Triggerbots/Triggercons has surfaced. Even the [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=346s 1988 Hasbro Boys toys 3rd/4th Quarter ad master tape] doesn't have it (though to be fair, it's also missing the ads for Quickswitch, Sparkbots/Firecons, Seacons/Sparkbots/Firecons, and some of the early Pretender ads).
: ''NEW Transformers are here! Now Triggerbots are battling Triggercons!'' {And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out! Trans-for-mers! THEYYY"VE got the power to surprise!}

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]][[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]
*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ 30 sec]
: Production code: (animation) MP 1203, Spot 412
: Animation: Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun. The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
: Narration: Victor Caroli.
: Kidmation: Targetmaster Kid
: Toy segment: An upward rush of bubbles leads us to a montage of [[Skalor]], [[Tentakil (G1)|Tentakil]], [[Overbite (G1)|Overbite]], [[Nautilator]], [[Seawing (G1)|Seawing]] and [[Snaptrap (G1)|Snaptrap]] standing/being placed into various areas of an underwater diorama. The montage ends with a closeup of Snaptrap's moving backcannons and a "KA BOOM" text effect. This is followed by a jumpcut combination sequence. As each limb is added, it also appears in alt mode to the left. Overbite is used as the gun. Following the Piranacon animation, the Kidmation and the Sparkabot/Firecon animation, we get the Sparkabot/Firecon toy segment. It starts with Cindersuar sparking and rolling in from the left. [[Guzzle (G1)|Guzzle]] rolls in from the right, causing a kid to whip his head around to follow the action. Cut to closeups of sparks coming out of Guzzle, [[Fizzle]], and [[Flamefeather (G1)|Flamefeather]]. The segment ends with Guzzle barreling into [[Sparkstalker]] with a sparking effect and then a cut to the two battling in robot mode with a "KERUNCH" effect.
: Notes: The Seacon toy footage has air bubble effects added to it to enhance the underwater appearance. Sizzle's toy is only seen in the end shot. Tentakill's squid mode in the animated portion has a jarringly bishonen-looking face compared to the rest of his teammates, which is in stark contrast to the toy, while Piranacon's head is heavily altered from the toy or his appearance in the Doubledealer commercial.
: ''NEW Transformers are here! Now from the bottom of the sea come the monsters of the deep, the Targetmaster Seacons!" {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And when they join with their leader to form Piranacon, anyone can become the gun.'' {Target-mas-ter Trans-for-mers!} ''And here come the Sparkabots!'' {When they're '''fightin'''' mad you see Sparkabots fly as the Firecons battle the Sparkabots!} ''Each sold separately.'' {Trans-for-mers! THEYYY"VE got the power to surprise!}
:* '''Seacons''' [https://www.youtube.com/watch?v=__goRbwv7KY 15 sec] - The Seacons portion of the above ad (everything before the second animation segment) with new narration by someone who is neither Victor Caroli nor [[The Other Guy]].
::''NEW Transformers are here! From the bottom of the sea come the monsters of the deep, the Targetmaster Seacons!" {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And the Seacons form Piranacon!'' {Trans-for-mers!}




=== Cartoon ===
*'''Season 5 upcoming cartoon promo''' [https://www.youtube.com/watch?v=XwTAPiSY-Og 30 sec]
: Animation: A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: Narration: Overly excited Victor Caroli talking about how AMAZING this new season will be.
: Notes: "You've got to see it to believe it! '''NEW''' episodes! And Optimus Prime '''LIVE'''!" Well, only one of those ended up being true. Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''It's unBEELLLLiiiiievable! See Optimus Prime as you've never seen him before. Optimus Prime LIVE! Tune in this fall for new action-packed episodes of the Transformers, every weekend. Hosted '''LIVE''' by Optimus Prime! You've got to see it to believe it! '''NEW''' episodes! And Optimus Prime '''LIVE''' The Transformers!''

*'''Season 5 cartoon promo''' [https://www.youtube.com/watch?v=xU8FD5yd8zE 30 sec], [https://www.youtube.com/watch?v=kja8RSRq21g 30 sec]
: Animation: A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: Narration: Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: Notes: Features the same background music as the previous ad.
:'' The Transformers. Autobot versus Decepticon. '''Good''' against '''evil'''. '''Metal against metal!''' Titans clash with Earth's fate hanging in the balance! Awesome heroes!'' Optimus Prime: "Megatron must be stopped." '''''SPECTACULAR SHOWDOWNS!''''' Megatron: "It's over, Prime." '''''The bat-tle rages on!''' The Transformers.''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 5 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E 30 sec]
: Animation: Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Features the same new music used in the previous commercials.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.'' Optimus Prime: "Autobots, transform and roll out!" ''More energy. More excitement than ever before! The Transformers.''

==1989==
Keeping in line with the toyline's makeup and reflecting the layout of the catalog for 1989, the TV advertising was similarly split between Pretender and Micromaster themes. The Pretender theme used the jingle "Beyond! Beyond anything you've ever seen before!" while continuing to depict the toys in snowy looking mountain environments. The Micromasters, on the other hand, used desert environments and had a jingle that pointedly claimed their superiority over {{w|Micro Machines|the competition}}: "Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!" The Micromaster ads were further unique in their use of stop-motion animation to depict hordes of Micromasters swarming all over. Every Micromaster ad started with an animation segment showing Optimus Prime opening his hand to reveal a Micromaster city. This extreme size difference creates a bit of a microcontinuity as the Marvel comics had them closer in sixe. The Pretenders have their own microcontinuity as the ad for the [[Pretender Monster]]s has them being created by Starscream in a lab.

As with the previous year, the animated segments take a visible hit in quality for the most part (due to Toei not animating them in-house and using the same team, again presumed to be [[Nakamura Production]], once more). With much choppier, though often ambitious, animation and very bizarre design choices. As Takara would not adapt most of the characters over to the concurrently airing ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'' in Japan, these commercials serve as the only animated representation for some of the characters, the Mega and Ultra Pretenders in particular.

1989 continued Hasbro's trend of leveraging their popular characters from the beginning of the line. They continued to have Peter Cullen voice Optimus Prime in the animated segments, but also brought in [[Dan Gilvezan]] to reprise [[Bumblebee (G1)|Bumblebee]] in a couple spots and Gregg Berger to reprise [[Grimlock (G1)|Grimlock]] in the Classic Pretenders commercial. Despite this move, this would be the first year not to have new cartoon episodes and thus no advertisements for the cartoon. While the Marvel Comic was still in production, it too appears to have had its last advertisement in 1988. The only advertisement for Transformers media that has been found are variant toy ads that included a stinger for a $1.00 copy of ''The Transformers: The Movie'' on VHS if you bought two Transformers toys. An interesting change in this year's approach to the shorter, 15 second versions of ads is that they aren't simply edited down. They take a 30-second ad that featured two groups of toys, pare it down to the content for one of the groups, and then add new narration and often a new clip or two of toy footage. This would continue in 1990 for Micromaster ads but would ultimately be permanently abandoned from G2 on.

===Toys===
[[File:Micromaster Patrols G1 Commercial.jpg|right|upright=1.1|thumb]]
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=2x7wxEiv9lY 30 sec]
: Animation: From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Later, the Micromasters swarm around Dreadwind's head as Darkwing tries to shoot at others in the background. [[Powertrain]], [[Tote]], [[Roadhandler (G1)|Roadhandler]], [[Tailspin]] and [[Swindler]] emerge from various openings in a rock wall to watch four Micromasters driving below them: [[Highjump (G1)|Highjump]], [[Free Wheeler]], and Tailspin and Roadhandler again. The latter four split into two pairs (Roadhandler/Free Wheeler and Tailspin/Highjump) and drive up the legs of a large Decepticon standing next to a rock wall. At the top, Tote, Tailspin and Free Wheeler jump from the wall to the robot's shoulders. They stand there as Roadhandler, Free Wheeler, Tailspin, Highjump and Tote somehow manage to drive vertically up the robot's torso. After the second animation segment, the large robot raises its right hand only to fall over backward from the swarm of Micromasters. Roadhandler transforms on the fallen robot's chest to add insult to injury.
: Narration: [[Victor Caroli]].
: Kidmation: Kid scoops up the Micromasters and opens his palm to show them off.
: Toy segment: A closeup of [[Storm Cloud (G1)|Storm Cloud]] flying is followed by a closeup of Storm Cloud being held by the kid in front of his face. A jumpcut sequence ensues, first Storm Cloud is transformed, then a closeup of [[Free Wheeler]] driving, and Mudslinger being transformed. Another cut shows Tote zooming between Scorponok's feet, causing a second kid to whip his head around. A fizzle effect transitions us to a stop motion sequence.
: Notes: Dreadwind and Darkwing are given voices. While it's not entirely clear which voice is which, since Dreadwind sees them first in the animation, we've decided to label him as the first voice and Darkwing the second (their voice actors unknown). The large Decepticon robot is a Scorponok figure that replaces the standard green and purple colors by dark blue and grey or white, though the legs of a correctly-colored Scorponok are seen as well for a brief moment. His antenna and the outline of the rectangle in the middle of his chest are still orange and his face is still tan. In the end shot of the Micromaster Race Car Patrol members appearing in their places on the card back, Roadhandler appears to have grey windows instead of black. The ad mostly features the [[Race Car Patrol]] and the [[Off Road Patrol]], with Storm Cloud from the [[Air Strike Patrol]] being the lone exception. The [[Rescue Patrol (G1)|Rescue]], [[Battle Patrol|Battle]] and [[Sports Car Patrol|Sports Car]] patrols are not seen.
: ''New Transformers are here. Micromaster Transformers!'' Optimus Prime: "Our new commandos, can go where no other Transformers can go!" Dreadwind: "What are they?" Darkwing: "Micromasters!" Dreadwind: "Why don't we have them?" ''Now Autobots, and Decepticons have Micromasters!'' {Micromasters, they're smaller and faster, Transformer commandos that go where nobody else goes! Micro-mas-ter Trans-form-mers! THEEEY'VE got the power to surprise!} ''New Micromasters in patrols of four. Collect them all!''
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=tEBAHaXoByU 30 sec], [https://www.youtube.com/watch?v=Mvmt8oCPAUU 15 sec] - Similar to the previous ad but re-soundtracked with the standard 1989 Micromaster jingle and a new first line of narration. The fifteen-second version has yet another new first line of narration: "Micromaster Transformers are here and both Autobots and Decepticons have 'em!"
:: ''They're here! The incredible Micromaster Transformers!'' Optimus Prime: "Our new commandos, can go where no other Transformers can go!" Dreadwind: "What are they?" Darkwing: "Micromasters!" Dreadwind: "Why don't we have them?" ''Now Autobots, and Decepticons have Micromasters!'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''! Micro-master Trans-formers!} ''New Micromasters in patrols of four. Collect them all!'' {Micro-master Trans-formers!}

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=3ipqTyKtHQc 30 sec]
: Animation: A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets. The footage is a mix of 2D animation and stop-motion animation, complete with a model of Zarak Maximus's shin.
: Narration: Victor Caroli.
: Toy segment: [[Erector (G1)|Erector]] pulls in next to the other Micromaster Transports sitting at the edge of an extremely flat cliff. Erector then gets a jumpcut transformation sequence. As toy Groundshaker flies over the city in animated Optimus Prime's palm, it becomes the actual toys. A ramp is connected from the [[Ironworks (facility)|construction station]] to the [[Airwave (facility)|Airport]] and [[Ironworks (Micromaster)|Ironworks]] drives over it. A kid slams (but without much force) the [[Hot House (facility)|fire station]] with [[Hot House (Micromaster)|Hot House]] down amongst the other Battle Stations, the proceeds to play with the crane on the construction station. The kid then rolls Hot House up the ramp of the airport as all four bases are revealed as being connected in a square formation. A closeup of [[Stakeout (G1)|Stakeout]] having his hood flipped back for his transformation before being rotated to face the camera is followed by a shot of [[Red Hot]] being driven down the ramp of the [[Greasepit (facility)|gas station]]. The ad ends with a stop-motion sequence of Micromasters popping into view all over a rocky, stepped area.
: ''In the world of micros, the only micros that transform are the amazing Micromaster Transformers! And now the Micromasters have Micromaster Transports.'' {Micro-master Trans-formers!} ''And here in the palm of Optimus Prime's hand are Micromaster battle stations that connect to form micro cities.'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!} ''Micromasters, collect them all!''
:*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=f1l3udPFCWs 30 sec] - Slightly edited version of the previous ad to fit in a stinger promoting a $1.00 copy of [[The Transformers: The Movie]] if you bought two Transformers toys.
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=IGF4ww1fGOc 15 sec] - Edited down from the previous commercial with a new bit of toy footage that shows the construction station being transformed.
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=Ofx3hd0Ti3s 15 sec] - Edited down from the previous commercial with added jumpcuts between modes for [[Overload (G1)|Overload]], [[Flattop (Decepticon)|Flattop]] and [[Roughstuff]]

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]
{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=tT2xWTm_QI4 30 sec], [https://www.youtube.com/watch?v=BDIfpwsmLaI 15 sec]
: Animation: [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: Narration: Victor Caroli.
: Toy segment: Starts with a jumpcut sequence of the [[Thunder Arrow|interstellar shuttle]] landing and transforming to base mode. Cut to a shot of rear right side of the interstellar shuttle with the gas station and helicopter in the background and the Air Strike patrol hanging around in front and inside. [[Detour (G1)|Detour]] stands atop a wall in the shuttle, overlooking one of the ramps as it's lowered to reveal his patrol mate [[Hyperdrive (Micromaster)|Hyperdrive]] standing behind Skystalker, the latter of which is in car mode. We then cut to a view of the middle of the shuttle, where a ramp is overlapped on one of the helicopters' ramps to "connect" the two. Skystalker is literally beside himself as his [[alternate mode]] drives over from the helicopter to sit next to him. The scene briefly pans out at the end to reveal the gas station connected to the helicopter on the left, a second gas station and the airport just partially visible in the upper right, and a whole mess of Decepticon Micromasters scattered about. Cut to a kid driving the [[Rocket Base]] up and over a dirt hill. Cut again to a fast-motion sequence of the same kid unfolding the base. We then get a closer view of the right side of the base and the ramp being folded down from the rocket tower to allow [[Flak (G1)|Flak]] to cross over from the helipad. The segment ends with a closeup of Flak's front end being flipped back and Flak being rotated to face the camera. It is basically the same shot as the Stakeout one from the previous ad, except Flak is positioned diagonally across the screen with his legs in the lower left corner.
: Notes: [[Dan Gilvezan]] returns to voice Bumblebee and [[Peter Cullen]] is still voicing Optimus Prime. An unidentified voice presumably belongs to Skystalker. The [[ATV]] is never shown. The fifteen second version of the ad only refers to the "Autobot Rocket base and Decepticon space shuttle" in its narration, though the helicopter is still visible in the background of some parts of the shuttle toy footage.
: Bumblebee: "Optimus, we captured two of the Decepticons' vehicles!" Optimus Prime: "Look out, they're transforming into bases!" Skystalker(?): "Decepticon Micromasters attack!" {Mic-ro-mas-ters Mic-ro-bases! Become the most in-cred-ible places!} ''Now the Autobots and Decepticons have Micromasters bases and you can connect them to form whole cities!'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''! Micro-master Trans-formers!} ''Micromaster bases, collect them all!''

[[File:Classic Pretenders G1 Commercial.jpg|right|upright=1.1|thumb|]]
{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=btWBJ4HvzoA 30 sec], [https://www.youtube.com/watch?v=GkWpTABuMoI 15 sec]
: Animation: As Prime transforms and comes under attack in a nighttime city, the Autobot Classic Pretenders arrive to help out.
: Narration: [[Victor Caroli]].
: Toy segment: A jumpcut sequence of Bumblebee's shell being opened, his inner robot being removed and transformed to car mode, and car mode Bumblebee driving over gravel to start. This followed by close-ups on each of the four shells, Jazz, Bumblebee, Starscream and Grimlock. Cut to a kid opening Grimlock's shell and Grimlock's inner robot being transformed to dinosaur mode. After a montage of the four driving/flying in alt mode with the upper body of their shells inset in the upper right corner (same order as the previous montage and yes, Grimlock is shown flying despite being a Tyrannosaurus Rex), the ad ends with the kid wiggling Grimlock and impersonating Gregg Berger: "Me Grimlock attack!"
: Notes: Mini ''The Transformers'' cast reunion as Peter Cullen voices Oprimus Prime, Dan Gilvezan voices Bumblebee and Gregg Berger is back as [[Grimlock (G1)|Grimlock]]. Optimus has ''fingernails'' in the opening shot!
: ''Optimus Prime is under attack! He needs the greatest Transformers ever!'' Bumblebee: "Optimus, we're here! As Pretenders!" Optimus Prime: "Jazz, Bumblebee, you're back!" Grimlock: "And me Grimlock!" ''And the '''eeeevil''' Starscream is here too!'' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Classic Pretenders!} ''The greats are '''here''' as Pretenders! Classic Pretender Transformers! Jazz, Bumblebee, Starscream and Grimlock.'' Kid: "Me Grimlock attack!" {Transformers!}
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=p8I7Ka6hzG0 30 sec] - Slightly edited version of the previous ad to fit in a stinger promoting a $1.00 copy of [[The Transformers: The Movie]] if you bought two Transformers toys.

[[File:SkyhammerRoadblock-commercial.jpg|right|upright=1.1|thumb|]]
{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=SONVlqfK958 30 sec]
: Animation: [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: Narration: Victor Caroli.
: Toy segment: Vroom is slammed down on the raised middle platform of a snowy-looking area with Crossblades on the left and Thunderwing on the right. This is followed by a jumpcut sequence of Vroom and his inner robot being converted to motorcycle and sidecar and then driving along. Switching over to the Ultra Pretenders, a shatter effect transitions to Roadblock plowing through some snow. We then see the kid who was pushing Roadblock flying Crossblades over Roadblock who's being pushed by...some hand. After the Ultra Pretender animation, there's a closeup of Skyhammer and his inner robot flying. The ad ends with a sequence of Roadblock scenes: driving along, a top-down view of the vehicle shell being opened, the inner shell being turned around and open to reveal the inner robot, the shell turning to face the camera again, the shell being transformed to vehicle mode and the inner robot being inserted to pilot, and the inner shell flying above the rolling vehicle shell.
: Notes: Rather curiously, the inner shell for Roadblock is drawn with indents identical to the placement of the toy's screw holes while Roadblock himself does not.
: {Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders! Inside one, there's the other then they both transform and combine to form another!} ''And beyond '''Mega'''...there's Ultra! Ultra Pretenders!'' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Ultra Pretenders!} ''Inside each Ultra Pretender vehicle hides another transformable Pretender. New Ultra Pretenders, the ultimate Transformer experience!'' {Trans-for-mers!}
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=LY6jYSK1ZR0 15 sec] - The Mega Pretender portion of the previous ad with new end shots to shows both modes of all three figures.
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=8ooXi161INc 15 sec] - The Ultra Pretender portion of the previous ad with the animation at the start, the toy footage re-ordered and some new Victor Caroli intro narration: "They're here! New Ultra Pretenders! Inside each vehicle is another incredible Pretender!" The jingle and the "The ultimate Transformer experience" tagline from the previous ad make up the rest of the soundtrack.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=a6IPhK29lvk 15 sec]
: Animation: [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera with Icepick's ugly mug being the central focus.
: Narration: Victor Caroli, sounding especially growly.
: Toy segment: Closeups of the shells of Icepick, [[Slog (G1)|Slog]], and Wildfly. Wildfly is turned around to reveal his inner robot, leading to a jumpcut transformation sequence. The ad ends with a jumpcut combination sequence of [[Monstructor (G1)|Monstructor]] with each component spontaneously appearing in place.
: '''''Now''', the Decepticons have '''MONster Pretenders'''! Monster Pretenders with '''rubbery skin!''''' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Monster Pretenders!} ''And their robots form a MONster Pretender!'' {Transformers!}

==1990==
The thematic split between Micromasters and Pretenders from the previous year was reused this year with [[Action Master]]s replacing the Pretenders. The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into real toys (accomplished by the animators tracing over Stop-motion footage). The toy segments featured the toys being played with inside of what is presumably a Cybertronian cityscape with lots of elevated roadways and a background featuring a starry sky and futuristic-looking buildings. The Action Masters provided a few last bit of microcontinuity with the initial commercial featuring Optimus Prime asking his fellow Autobots to join him in giving up the power to transform to become "stronger, faster, more alive". Other commercials featured the characters utilizing their vehicles, something they've never done in any other fiction. The Micromster commercials looked and felt pretty similar to the previous year's commercials with the exception of an updated jingle: "They're not just micros; They're Micromazzters! The only micros, that transform."

This year featured an even heavier focus on the characters from the cartoon's peak with half of the Action Master line being pre-existing characters. As such, those characters were also the ones most heavily featured in the advertising. The initial ad gave no spotlight to the new characters at all, while the first of the two-vehicle ads was more focused on [[Prowl (G1)|Prowl]] and [[Starscream (G1)|Starscream]] than [[Over-Run (G1)|Over-Run]]. Even the animated segments of the Micromaster ads were done from the point of view of Optimus Prime, Jazz and Megatron witnessing the mayhem of the Micromasters. To be fair though, they were advertising the whole of the Micromaster line in just two spots so there wasn't much time to explain their characters anyway. In a nice touch of visual continuity, the Micromaster commercials used the Action Master forms of Optimus Prime, Jazz and Megatron. While Peter Cullen continued voicing Optimus Prime, neither Jazz nor Megatron had their original voice actors. For Jazz it was due to [[Scatman Crothers]] having passed away. Why they were unable to have [[Frank Welker]] voice Megatron is unknown, but either a limited budget or scheduling conflicts are the likely culprits.

===Toys===
[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]
{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=cgGxUwIQ1T8 30 sec]
: Animation: Cel: Jazz and Prime pick up the [[Hot Rod Patrol]] and examine them. Stop-motion toys: The [[Construction Patrol]] destroys a bridge, making Scorponok fall into a ravine. Rawr!
: Narration: Victor Caroli.
: Toy segment: A glowing green energy effect turns the cel-shaded Hot Rod Patrol sitting in the palm of an unseen kid's hand into the actual toys as two other kids look on. [[Hubs]] is pushed into frame by a finger, then the segment cuts to the same scene with [[Roller Force]]. This leads to a jumpcut sequence showing Roller Force's transformation. After the stop-motion segment, [[Trip-Up]] gets the finger push treatment. This is followed by [[Neutro]] and [[Groundpounder (G1)|Groundpounder]] pushing dirt around as they pull up in front of [[Crumble]] and [[Takedown]]. The ad ends with a second, much brief stop-motion sequence with the Hot Rod Patrol, [[Race Track Patrol]], [[Monster Trucks Patrol|Monster Truck Patrol]], [[Military Patrol]], [[Air Patrol]], and Construction Patrol parking in order in front of a ravine. After everyone is parked, the Hot Rod Patrol transforms.
: Notes: Jazz is voiced by a sound-alike, [[Scatman Crothers]] having passed away. Optimus Prime's voice is provided by Peter Cullen. An undetermined Micromaster (presumably Big Daddy as he's the central focus of the group), is voiced by [[Neil Ross]].
: Jazz: "Optimus, check out the new Hot Rod Patrol." Optimus Prime: "Sharp-looking bunch but can they transform?" Big Daddy(?): "You bet we can, we're Micromasters!" {They're not just micros; They're Micromazzters! The only micros, that transform.} Big Daddy(?): "Decepticons attacking! Autobot Construction Patrol transform and destroy the bridge!" {Micromaster Transformers!} ''New Micromaster patrols, sold in packs of four. Collect them all!'' {Transformers!}
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=AM0i1v54R44 15 sec] - Abbreviated (and accelerated) version of the previous commercial. Jazz is not heard but Peter Cullen and Neil Ross jibber their lines at hilariously high speed: "CheckoutmynewMicromasterHotRodPatrol!" "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
[[File:Micromastercombiners-commercial.jpg|right|upright=1.1|thumb|]]
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=b6f467-z6Lg 30 sec]
: Animation: Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base. Stop motion: The camera pans down a line of mixed and match Combiners combining.
: Narration: Victor Caroli.
: Toy segment: After the stop motion segment, the combined vehicle modes of Roadburner/Wheel Blaze and Oiler/Slide pull up next to the combined vehicle mode of [[Sledge (G1)|Sledge]] and [[Hammer (G1)|Hammer]]. Wheel Blaze and Roadburner are then separated and recombined with Hammer and Oiler, respectively. Cut to a closeup of Oiler being transformed and being set down next to a transformed Slide. Closeups of the combined vehicle modes of Missle Master/Moonrock and [[Stonecruncher (G1)|Stonecruncher]]/[[Excavator (G1)|Excavator]] driving are followed by a greatly extended version of the stop motion combinations from earlier. After that, [[Missile Launcher]] is shown rolling along, then [[Cannon Transport]] from the other direction. Two kids are then shown driving the two transports up along each side of [[Tanker Truck]], albeit from directions opposite the ones they were previously shown to be coming from. Tanker Truck gets a stop motion transformation sequence. This is followed by the Combiner Transports animation sequence and the a still shot of the Roadburner/Wheel Blaze, Oiler/Slide and Sledge/Hammer vehicles lined up next to each other, taken from the earlier sequence. The segment ends with Tanker Truck driving to screen right followed by a cut to Missile Launcher driving to screen left.
:Notes: Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker), with the design based on his Action Master form; Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane. Rather jarringly, this segment has worse-looking animation compared to the second.
: Megatron: "This place is crawling with Micromasters!" Micromaster: "Micromaster Combiners, reconnect!" Megatron: "WHAT?!?" ''Amazing new Micromaster Combiners, split in two and reconnect to form new vehicles. And each half transforms into a robot.'' {Micromazzter Combinerz! (Connect in hundreds of combinations!)} '''''AND''' there are incredible new Micromaster Combiner Transports, that transform into robots '''AND''' battle stations!'' {It's the ultimate transformation!} ''Combiner and Combiner Transports sold separately.'' {Transformers!}
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=cM40pTMSgHU 15 sec] - Edited down from the previous commercial to only feature the Combiners and not the Transports.

{{anchor|Action Masters}}
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
*'''Action Masters''' [https://www.youtube.com/watch?v=goCOVt5-Tfs 45 sec]
: Animation: Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: Narration: [[Victor Caroli]].
: Toy segment: Starting after the first morph from animation, we get a closeup of Optimus Prime taking a knee, his gun and his gun being placed into [[City of Steel (episode)#Quotes|the hand at the end of that arm]]. A kid shoves Prime (his legs now straight) into the camera before a cut to a view from behind Megatron of Prime kicking Megatron's leg out from under him. A closeup pan across a large group of Action Masters and their partners is followed by an extreme closeup of Blaster flying from the bottom right to top left. This cuts to Optimus Prime dropping Soundwave with an uppercut and then another cut to Over-Run throwing a...much less effective one. After the second morph, we get a closeup of Megatron turning his head one direction as his torso and the camera turn other directions. Starscream decks [[Rollout (G1)|Rollout]] and the we get a sequence highlighting the Autobots: Optimus Prime dropping Starscream with a kick to the groin, Jazz just rolling along on his skateboard and Bumblebee taking off with his helicopter. Rad holds Treadshot over his head before tossing him. [[Prowl (G1)|Prowl]] mounts up on the [[Turbo Cycle (G1)|Turbo Cycle]] and zooms along. Two kids swing Action Master vehicles through the air. One of them holding the [[Stratotronic Jet]] and the other the [[Attack Cruiser]] and [[Turbo Racer]] in their flight modes. A closeup of Rad and Lionizer on a turntable is followed by closeups of [[Wingthing (G1)|Wingthing]], [[Push-Button]] and [[Anti-tank cannon]]'s spring-loaded transfomations being activated. Anti-tank cannon (in gun mode) is then slammed into Grimlock's fist. The segment ends with a wide shot of pretty much every US release Action Master toy sitting on the various levels of the Cybertron cityscape diorama with extra copies of Prowl and Inferno just in front of the camera facing away from it.
: Notes: Jazz is voiced by the same sound-alike from the Micromaster Hot Rod Patrol commercial. Rad is given a voice by [[Michael Bell]]. Optimus Prime is once again voiced by [[Peter Cullen]]. In the morphing shots, some of the Action Masters have the wrong guns. The first shot has Jazz holding Rollout's gun, while Prime is brandishing [[Devastator (G1)/toys#ActionMaster|Devastator]]'s. In the second shot, Megatron is holding Grimlock's gun. Considering that Prime is shown being equipped with the correct gun immediately after the first morph, the toy footage probably used the wrong guns to match the animation. This ad has an unusual length, clocking in at 45 seconds. This ad not only heavily features the existing popular Transformers characters from the first few years of the line, but never names and gives little screen time to any of the new characters. Even the featured vehicles are piloted mostly by existing characters. This, along with the morphs from animation to real toys, shows how heavily Hasbro was betting on the recognizable characters from the cartoon to sell the line. Jazz, for some reason, also has a thumbnail in the cel animation.
: {Action Masters!} Optimus Prime: "Who will join me? Who will give up the power to transform to become stronger faster more alive?" [''sic''] Jazz: "I will!" Rad: "Count me in!" ''And so, Action Masters are born! Transformers Action Masters are incredibly detailed action figures!'' {Action Masters! The action, is alive! (Alive!) Action Masters!} ''But the '''eeevil''' Decepticons steal [[Nucleon (substance)|the power]] and become Action Masters too. Led by Megatron, and [[Starscream (G1)|Starscream]], they battle Optimus Prime, Jazz, and Bumblebee like you've never seen them battle before! Action Masters ride into battle in sleek transforming vehicles and fight alongside vicious transforming animals and battle droids.'' {Transformers. Action Masters!} ''Get in on the action!'' {Action Masters!}

{{anchor|Action Master vehicles}}
[[File:Starscream Attack Jet vs Over-Run Attack Copter.jpg|right|upright=1.1|thumb|]]
*'''Action Master Vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=kDXgTz504KI 30 sec]
: Animation: A short battle sequence (on Cybertron?) with the three featured characters. Animated Starscream with the Turbo Jet morphs into the actual toys.
: Narration: Victor Caroli.
: Toy segment: Starts with a reuse of all the scenes of figures hitting each other from the previous ad. The Starscream morph leads into Starscream flying the jet alongside [[Axer (G1)|Axer]] and the [[Off-Road Cycle]]. Prowl hops on the Turbo Cycle and races alongside Over-Run in the Attack Copter. The segment ends with jumpcut transformation sequences for the Turbo Jet and Turbo Cycle.
: {Action Masters!} '''''NEW''' Action Masters are here! Incredibly detailed action figures that battle like never before!'' {Transformers! Action Masters! The action, is alive! (Alive!)} ''The '''eeeevil''' Starscream attacks in the Turbo Jet. But the Autobots are ready with Prowl's Turbo Cycle and Over-Run's Attack Copter. And '''look!''' The Action Master vehicles transform into powerful '''battle stations!''''' {Transformers! Action Masters!} '''''New''' Action Masters figures and vehicles.''

{{anchor|Gutcruncher}}
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|]]
*'''Action Master Vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=Ly8MQxS5tJE 30 sec]
: Animation: [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Strato Jet]]; Wheeljack and Sprocket drive out of a tunnel.
: Narration: Victor Caroli.
: Toy segment: Starts with the same reused battle scenes as the previous commercial. It then cuts to interleaved jumpcut sequences of the transformations for the Attack Cruiser and Turbo Racer. This is followed by more reused footage from the first ad. This time it's the two kids swinging the vehicles around. Gutcruncher is placed into the Stratotronic Jet before being shown flying it. The toy segment ends with a jumpcut transformation sequence for the Stratotronic Jet.
: Notes: Gutcruncher speaks! His voice is provided by [[Wally Burr]]. Some unused animation with Wheeljack and Sprocket's vehicles would be used in the corresponding UK comercial.
: {Action Masters!} '''''NEW''' Action Masters, incredibly detailed action figures that battle like never before! Check out Wheeljack's Turbo Racer and Sprocket's attack cruiser!'' {Transformers! Action Masters! The action, is alive! (Alive!) (Alive!)} ''But look out Prime, here comes Gutcruncher in the Strato Jet! It's a flying menace that transforms into a terrifying tank and laser canon.'' "Destroy them!" {Transformers! Action Masters!} '''''New''' Action Masters figures and vehicles.'' {Action Masters!}
:*'''Action Master Vehicles''' [https://www.youtube.com/watch?v=T-nlyKJ7UJU 15 sec] - Edited down from the previous commercial with new narration: ''The Autobot Action Masters transform the Turbo Racer and the Attack Cruiser. But the Decepticons battle back with Gutcruncher in the Strato Jet, transforming it into a tank and laser cannon. Action Master figures and vehicles.''

==1999==
Advertising for products associated with ''The Transformers'' resumed with the onset of Hasbro and other comapnies leveraging the nostalgia fans have for the franchise. As such, a number of trailers and commercials for home video releases, video games, and televised airings of the cartoon series have been put out in recent years.

*'''Kid Rhino Video Trailer''' [https://www.youtube.com/watch?v=AdI6u0t0yFw 1:22]
: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a "big smelly zoo" by buying Kid Rhino's home video releases.
: Notes: The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.
: [What do you get when you cross a kid with a RHINO?] [1.A wild beast that loves to skateboard.] [2. A child with a big horn on its forehead] [3. Totally awesome home video fun!] [Transformers] [G.I.Joe] [JEM!] [Let Kid Rhino Home Video turn your home into a big smelly zoo!] [Unleash a wild Rhino, born and bred to bust-up the TV and entertain the kids!] [(Just don't let the Rhino sit on your new sofa)] [<Kid Rhino Home Video logo> Just as wild and untamed as the kids who love it!]

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=0dU2TiL7Vgs 1:12]
: Notes: Scenes from ''The Transformers: The Movie'' and Lion's theme song play as text narration overlays promote the features of the DVD. This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.
: Narrator: "It is the year 2005. The treacherous Decepticons have conqured the Autobots home planet of Cybertron." [Transformers] [The Movie] [20th Anniversary Special Edition DVD] [Brilliantly Remastered and Color-Corrected] [DVD Features Include:] [Never-Before-Released 16x9 Widescreen Version] [All New Interviews] [Exclusive Commentaries] [...And More!]

* '''''The Transformers: The Movie'' 20th Anniversary Edition DVD''' [https://www.youtube.com/watch?v=n1RB9iMNRMQ 30 sec]
: Narration: [[Victor Caroli]]
: Notes Victor Caroli tells us all about the features of the 20th anniversary DVD release of ''The Transformers: The Movie'' in his first and only Transformers-related work since [[Commercial/Beast Wars|Beast Wars]].
: {Transformers!} ''The movie phenomenon is back. On DVD. In an all new special edition two disc set featuring collectible artwork. '''Now''' brilliantly remastered and color corrected plus all new featurettes, exclusive commentaries, deleted footage and much more! Own Transformers: The Movie 20th Anniversary special edition on DVD today.''

==2009==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''[[Transformers G1: Awakening]] trailer 1''' [https://www.youtube.com/watch?v=mI6iigTuyNk 55 sec]
: Notes: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.
:[Coming on iPhone/iPod Touch end of February 2010]

*'''Transformers G1 Awakening trailer 2''' [https://www.youtube.com/watch?v=CetyyOfxFK8 30 sec]
: Notes: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage. The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.
:[Defeat the Decepticons in turn-based battles] [More Than Meets The Eye]

* '''Shout! Factory ''The Transformers: The Complete First Season'' trailer''' [https://www.youtube.com/watch?v=yrWtbv03BKM 1:12]
: Narration: Unknown.
: Notes: Animation excerpts from the first season of ''The Transformers'' play as the narrator introduces the set and tells us about the special features. Also features excerpts from the set's special features including one of the [[Public Service Announcement|PSA]]s. To [[Shout! Factory]]'s credit, the animation clips used are actually limited to the first season and the special features.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''All sixteen episodes of the groundbreaking first season in a three DVD set.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: The History of the Transformers...'' [[Wayne Luther]]: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, a rare PSA, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Transformers: Season One. Now on DVD.'' Megatron: "We shall rise again!"

* '''Shout! Factory ''The Transformers: The Complete Second Season, Volume 1'' trailer''' [https://www.youtube.com/watch?v=uyHlsve6iYg 1:12]
: Narration: Unknown, same as previous trailer.
: Notes: Nearly the same as the previous ad with minor modifications to the narration and DVD set photos, along with inserting some season two excerpts in place of some of the season one excerpts.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''The original groundbreaking series is now on DVD.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: All new interviews...'' Wayne Luther: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, rare PSAs, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Trans-formers. The original series. Now on DVD.'' Megatron: "We shall rise again!"

==2010==
* '''Shout! Factory ''The Transformers: The Complete Third and Fourth Season'' trailer''' [https://www.youtube.com/watch?v=gUjE4qoySWE 1:12]
: Narration: Unknown, same as previous trailer.
: Notes: Nearly the same as the previous ad with minor modifications to the narration and DVD set photos, along with inserting some season three excerpts in place of some of the season one excerpts. This trailer is also effectively the trailer for the Second Season Volume 2 as no trailer was produced specifically for it. Shout! Factory's [http://www.shoutfactory.com/product/the-transformers-season-two-vol-2-30th-anniversary-edition?product_id=3185 product listing for Season Two Volume Two] links to this trailer.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''The original groundbreaking series is now on DVD.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: All new interviews...'' Wayne Luther: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, rare PSAs, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Trans-formers. The original series. Now on DVD.'' Megatron: "We shall rise again!"

==2011==
[[File:Hub-CobraPaloozaMegatronAThon.jpg|right|upright=1.1|thumb|Say, you sound familiar. You wouldn't happen to be related to a certain [[Starscream (G1)|treacherous second-in-command]] of mine would you?]]
*'''Cobra-palooza Megatron-A-Thon''' [https://www.youtube.com/watch?v=T7oU1C9Vtqs 30 sec]
: Narration: Unknown.
: Notes: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon. The argument uses edited footage from ''The Transformers'' and the Sunbow G.I. Joe cartoon. The initial shot of Cobra Commander coming on Megatron's view screen actually has the Cobra Commander footage pasted over a shot of ''Optimus Prime'' activating Teletraan-1's console. Cobra Commander's voice is provided by an unkown [[Chris Latta]] soundalike. Megatron appears to be voiced by Frank Welker, albeit with more growl and without the up pitching of the original show's voice processing.
:Cobra Commander: "Cobra Commander here." Megatron: "New Year's Day, first one to world domination takes it." Cobra Commander: "You're on, I've got an epic" {COBRA PALOOZA!} Megatron: "Easily outdone by my" {MEGATRON-ATHON!} Cobra Commander: "Yeah Megatrona-wannabe!" Megatron: "Take off that mask and say that to my face you Cobrapalooza!" Cobra Commander: "Megatron a blah blah" Megatron: "Why you, I..." ''Five episodes of G.I. Joe: A Real American Hero is followed by five episodes of Transformers. It's the Cobrapalooza Megatron-athon. Check you local listings. Only on the Hub.''

* '''[[Shout!_Factory#Japanese_Collection|Transformers The Japanese Collection: Headmasters]] trailer''' [https://www.youtube.com/watch?v=A-lWj1T3lxQ 49 sec]
: Animation: Excerpts from ''[[Transformers: The Headmasters (cartoon)|Transformers: The Headmasters]]''.
: Narration: Unknown.
: Notes: As excerpts of ''The Headmasters'' play, the narrator gives us a description of the DVD set.
: ''Enter the world of the Headmasters. Transformers The Japanese Collection: Headmasters!'' {Head on! Head on! Head on!} ''For the first time on DVD. This four disc set contains all thirty-five episodes of the action packed, animated series. Including the original Japanese audio with all new English subtitles. And an art gallery. Transformers The Japanese Collection: Headmasters. Now available on DVD.''

==2014==
*'''Transformers 4 July Marathon''' [https://www.youtube.com/watch?v=Dzb56jIR7RI 30 sec]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.

==2016==
*'''The Transformers: The Movie 30th Anniversary Edition''' [https://www.youtube.com/watch?v=z6d6brmcVDs 1:16]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: Ubknown.
: Notes: Excerpts from the movie are shown with Lion's version of the [[theme song]] and then [[Stan Bush]]'s ''[[Dare]]'' playing in the background as the narration tells us about this new release of the movie. An excerpt of an interview with [[Neil Ross]] where he describes his astonishment at fan reverence is used as an example of the special features.
: ''Transformers: The Movie The Thirtieth Anniversary Edition is now on DVD and, for the first time, on Blu-ray!'' {Transformers! Transformers!} Unicron: "I...am Unicron." Hot Rod: "Who's Unicron?" Kranix: "A plaent that devours everything in its path." Galvatron: "Die Autobots!" Optimus Prime: "Megatron must be stopped, no matter the cost." Megatron: "Such heroic nonsense." ''The Thirtieth Anniversary Edition is remastered from a stunning new 4K transfer. Plus brand new bonus features.'' [[Neil Ross]]: "When I did this one line that fans seem to remember and like, there was this eruption of cheers and applause. And I went: <jaw drops>". ''Transformers: The Movie The Thirtieth Anniversary Edition.'' Optimus Prime: "One shall stand, one shall fall." ''Now available on Blu-ray, DVD, and digital download.''

== 2018 ==
*'''The Transformers: The Movie Fathom Events trailer''' [https://www.youtube.com/watch?v=dqd591Lhomk 30 sec], [https://www.youtube.com/watch?v=iJn_775l2Uw 20 sec]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: Unknown.
: Notes: An advertisement for Fathom Events; one day return of [[The Transformers: The Movie]] to theaters on [[September 27]]th, [[2018]] along with a look at the then upcoming ''[[Bumblebee (film)|Bumblebee]]''. Soundtracked by Lion's version of the theme song and ''Dare''.
: ''Back in theaters for a one day nationwide event on September 27th. Transformers: The Movie.'' Optimus Prime: "One shall stand, one shall fall." [Relive The Adventure] ''Including a look behind the scenes of the new Bumblebee movie. Transformers: The Movie. Get tickets at FathomEvents.com.''

== 2021 ==
* '''The Transformers: The Movie 35th Anniversary Fathom Events trailer''' [https://www.youtube.com/watch?v=ZXM1KsrGV7U 20 sec]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: None.
: Notes: An advertisement for Fathom Events' two day return of [[The Transformers: The Movie]] to theaters on [[September 26]]th and [[September 28]]th, [[2021]] in honor of its thirty-fifth anniversary. Soundtracked by Lion's version of the theme song and ''Dare''.
: [Back In Theaters] [2 Days Only September 26 & 28] [1986-2021 35 Years The Transformers: The Movie] Optimus Prime: "One shall stand, one shall fall." [1986-2021 35 Years The Transformers: The Movie] [Tickets On Sale FathomEvents.com]
{{-}}

==References==
{{Reflist}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Robotmasters (cartoon)

2023-06-04T09:15:44Z

Walruslaw: /* External links */

{{nav-robotmasters}}
[[Image:Robot Masters Autobot leaders.jpg|thumb|250px]]
The '''''Robotmasters''''' cartoon was a two-episode series of DVDs by [[Actas Inc.]] packaged with select ''Robotmasters'' toys. The cartoon told a truncated version of the events seen in several of the ''Robotmasters'' [[Robotmasters (comic)|comics]], with a few alterations.

The cartoons were [[Computer-generated imagery|CG-animated]]. Although they featured numerous characters from past ''Transformers'' cartoons, not a single voice actor returned to reprise any of the roles, with the cast being composed entirely of sound-alikes.

==Episodes==
#"[[Fight! The Group of the Strongest Commanders!]]"
#"[[Lio Convoy Storms In (episode)|Lio Convoy Storms In]]"

==DVD releases==
Following a "Vol. 1" DVD included with the [[Optimus Prime (G1)/toys|G1 Convoy + DVD]] toy that included promotional clips for the toyline, the first episode of the ''Robotmasters'' cartoon came packaged with the [[Optimus Primal (BW)/toys|Burning Beast Convoy + DVD]] toy, while the second episode came packaged with the [[Lio Convoy|Lio Convoy + DVD]] toy.

The first episode was also released on a "[[Transformers: Cybertron (cartoon)|Galaxy Force]] Special Secret DVD" included with the February 2005 issue of ''[[TV Magazine]]''.

Both episodes are preceded by a prologue/introduction to the continuity that uses art taken from the ''Robotmasters'' pack-in and online comics. This prologue is then followed by a [[commercial]] for the toyline before finally getting on with the episode.

Each disc ends with a brief sequence of clips highlighting the career of the character that disc was packaged with. For example, the Burning Beast Convoy disc features the following clips from ''[[Beast Wars: Transformers (cartoon)|Beast Wars]]'':
*The [[Maximal]]s and [[Predacon (BW)|Predacon]]s fight surrounded by [[energon crystal]]s, from the episode "[[Beast Wars (Part 2)]]".
*[[Optimus Primal (BW)|Optimus Primal]] fights a beefed-up [[Terrorsaur (BW)|Terrorsaur]], from "[[Power Surge (episode)|Power Surge]]".
*Primal and [[Cheetor (BW)|Cheetor]] rescue [[Dinobot (BW)|Dinobot]] from the Preds outside the ''[[Axalon (BW)|Axalon]]'', from "[[Victory (episode)|Victory]]".
*Primal lops off [[Megatron (BW)|Megatron]]'s arm and the Maximals retreat from the exploding ''[[Darksyde (BW)|Darksyde]]'', from "[[Dark Designs]]".

==External links==
*[https://www.youtube.com/playlist?list=PLo0_Is3Ewg7oxeo2BEBvKgwj2r3MI4GqM ''Robotmasters'' playlist] at the TFRaw YouTube channel
*[https://www.youtube.com/watch?v=bJuOvQNmtH4 ''Robotmasters'' "Vol 1"], [https://www.youtube.com/watch?v=gzBdEhbbklQ "Vol 2"], and [https://www.youtube.com/watch?v=-56V7iNnfCg "Vol 3"] complete with recycled footage at the Invincible Robot Factory YouTube channel (untranslated)

[[Category:Robotmasters media| ]]

Lio Convoy Storms In (episode)

2023-04-16T18:23:55Z

Walruslaw: /* External links */

{{disambig2|the cartoon episode|the comic issue|Lio Convoy Storms In (issue)}}
{{episode
|series=RMtoon
|ep=2
|image=Reverse convoy cartoon copy.jpg
|caption=The answer is "foe"
|prev=Fight! The Group of the Strongest Commanders!
|title="Lio Convoy Storms In"
|japanese=疾風のライオコンボイ登場
|romaji=Shippū no Lio Convoy Tōjō
|packaged with=[[Lio Convoy#Robotmasters|Lio Convoy + DVD]]
|animation studio=[[Actas Inc.]], [[Studio A-CAT]] (3D)
|airdate=[[March 24]], [[2005]]
}}

'''The Autobots struggle to save a city from an all-out Decepticon attack. They receive aid from the mysterious Reverse Convoy, but is he friend...or foe?'''

==Synopsis==
It is the year [[2004]]. With the help of the [[United Nations]], the [[Autobot]]s have begun work on their [[Autobot City (G1)|Scramble City]] operation. Their plan is interrupted by the sudden arrival of the time-displaced [[Megatron (BW)|Beast Megatron]] who has seized command of the [[Decepticon]]s in the absence of the original [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]]. Along with a group of time-displaced Autobots, [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] battles to thwart Beast Megatron and his plot to steal [[Earth]]'s new super energy source, [[solitarium]].

Currently, [[Tokyo]] is a disaster area as the Decepticons have discovered a deposit of solitarium buried beneath the city. Optimus Prime and [[Ginrai (robot)|Victory Leo]] arrive on the scene as the city burns to the ground. Victory Leo flies off to deal with [[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] and [[Wingstun]] while Optimus Prime takes on Beast Megatron. Prime knocks Megatron down, but before the [[Predacon (BW)|Predacon]] can recover, he is hit with a volley of missiles from a mysterious foe. Prime wonders if the shadowy lion-shaped warrior was Victory Leo.

Meanwhile, Starscream and Wingstun lay waste to the city. They are quickly shot out of the sky by [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]], who fires at them from atop [[Tokyo Tower]]. They recover, only to be blasted out of the sky for good by a new arrival, the Autobot known as [[Reverse Convoy]]. Optimus Primal meets up with Reverse Convoy, who explains that he has tracked Beast Megatron's activities to Earth and wishes to help stop his threat.

Beast Megatron orders [[Gigant Bomb]] and [[Smokesniper]] to destroy Optimus Prime and the pair gang up on him. Luckily for Prime, [[Star Saber (G1)|Star Saber]] appears from the sky and hurls him an extra gun. As Optimus fires, he is joined by the mysterious lion warrior: [[Lio Convoy]]. As Beast Megatron rides in atop Gigant Bomb, Lio Convoy knocks him to the ground and the pair do battle.

Star Saber and Victory Leo then take on Gigant Bomb and Smokesniper, but are shot out of the sky by Reverse Convoy, much to Optimus Primal's shock and awe. Laughing, Reverse Convoy reveals his true identity: [[Megatron (G1)|Rebirth Megatron]], the original Megatron who was believed missing!

Rebirth Megatron immediately attacks his arch-nemesis, Optimus Prime, but is deflected by Lio Convoy. Rebirth Megatron then takes his place by Beast Megatron's side and the two decide to work with one another, though they aren't very fond of each other. Optimus Prime and Optimus Primal attempt their old trick, the "Double Convoy Tornado", but discover that the two Megatrons are capable of creating a similar attack, the "Double Megatron Tornado", and prove their equal.

The energy put out by the two attacks reacts with the solitarium beneath the city, causing it to overflow into the streets. The Megatrons are overjoyed at this, as it makes their collection of the solitarium even easier. As the two tornadoes prove perfect matches, Lio Convoy decides to tilt the scales with his "Lio Typhoon Arrow" attack. The two Megatrons are overwhelmed and sent flying. The Decepticons retreat, swearing vengeance. Lio Convoy wishes to pursue and destroy their adversaries, but Optimus Prime stops him, saying he detects other Decepticon energy signatures. The Autobots decide to split up and track down the various Decepticons.

==Featured characters==
{{Featuredcharacters
|c1=
*[[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] (2)
*[[Ginrai (robot)|Victory Leo]] (3)
*[[Lio Convoy]] (4)
*[[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] (7)
*[[Star Saber (G1)|Star Saber]] (11)

|c2=
*[[Megatron (BW)/Beast Wars cartoon continuity|Beast Megatron]] (1)
*[[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] (5)
*[[Wingstun]] (6)
*[[Megatron (G1)/Generation 1 cartoon continuity|Reverse Convoy/Rebirth Megatron]] (8)
*[[Gigant Bomb]] (9)
*[[Smokesniper]] (10)
}}

==Notes==
*Optimus Primal's entrance from atop [[Tokyo Tower]] is, of course, a reference to ''[[King Kong]]''.

==External links==
*[https://youtu.be/N61X6RSJooQ "Lio Convoy Storms In"] at the TFRaw YouTube channel (English translated)

{{DEFAULTSORT:Lio Convoy Storms In}}
[[Category:Pack-in material]]
[[Category:Robotmasters media]]

Fight! The Group of the Strongest Commanders!

2023-04-16T18:23:33Z

Walruslaw: /* External links */

{{episode
|series=RMtoon
|ep=1
|next=Lio Convoy Storms In (episode)
|image=Robot Masters episode1 Prime vs. Megs.jpg
|title="Fight! The Group of the Strongest Commanders!"
|japanese=戦え! 今ここに集いし最強司令官たち!
|romaji=Tatakae! Imakokoni Tsudoi shi Saikyō Shireikan Tachi!
|packaged with=[[Optimus Primal (BW)/toys#Robotmasters|Burning Beast Convoy + DVD]], [[TV Magazine|TV Magazine (February 2005)]]
|animation studio=[[Actas Inc.]], [[Studio A-CAT]] (3D)
|airdate=[[December 27]], [[2004]]
}}
'''Beast Megatron has come from the future/past to pilfer Earth's solitarium. Only a small squad of time-displaced Autobots can stop the Decepticons and save the day!'''

==Synopsis==
Due to a lack of [[energon]], the [[Decepticon]]s have left [[Cybertron (planet)|Cybertron]] and hatched a plot to raid [[Earth]] of its powerful new energy source, [[solitarium]]. Having traveled through time via the [[Blastizone]], [[Megatron (BW)/Beast Wars cartoon continuity|Beast Megatron]] seizes control of the Decepticon forces who have been rendered directionless after the mysterious disappearance of the original [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]]. Now in command, Beast Megatron launches his invasion of Earth, starting with an arid wasteland in North America.

Having also traveled through time via the Blastizone, future [[Autobot]] [[Supreme Commander]] [[Star Saber (G1)|Star Saber]] attempts to protect Earth's solitarium and engages in a dogfight with [[Starscream (G1)/Generation 1 cartoon continuity|Starscream]]. Star Saber performs poorly against his adversary until [[Ginrai (robot)|Victory Leo]] arrives as back-up. The two immediately combine into [[Star Saber (G1)|Victory Saber]] and dispatch Starscream. But Starscream is not without his own reinforcements, as [[Wingstun]] arrives to back him up. Victory Saber is overwhelmed until [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] shows up to bail him out, shooting both Wingstun and Starscream out of the sky.

Plummeting, Starscream is caught by Beast Megatron who arrives on the battlefield atop [[Gigant Bomb]]. Beast Megatron violently hurls Starscream aside, annoyed by his incompetence, and faces down Optimus. Beast Megatron explains to Optimus that he has come from to steal the solitarium. Prime is concerned about Beast Megatron disrupting the fabric of time, but Megatron could not care less.

[[File:Robot Masters episode1 Lio Convoy.jpg|thumb|left|upright=1.4|Sir Not-Appearing-In-This-Film.]]
Gigant Bomb and [[Smokesniper]] then launch an attack on Optimus and chase him into a canyon. Their pursuit is interrupted by Victory Saber, who keeps them occupied so Prime and Megatron can face off one-on-one. Megatron makes short work of Optimus, but before he can deliver the killing blow, another warrior emerges from the sky: [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]]! Optimus Prime and Optimus Primal combine their energies into the "Double Convoy Tornado", a humongous whirlwind of energy which wipes Beast Megatron out and sends him packing.

As the sun sets, the three time-displaced Autobot Supreme Commanders shake hands and vow to stop the Decepticons. As they do this, they are unaware of [[Lio Convoy]], who watches them from atop a mountain.
{{--}}

==Featured characters==
{{featuredcharacters
|c1=
*[[Star Saber (G1)|Star Saber]] (2)
*[[Ginrai (robot)|Victory Leo]] (4)
*[[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] (6)
*[[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] (9)
*[[Lio Convoy]] (10)
|c2=
*[[Megatron (BW)/Beast Wars cartoon continuity|Beast Megatron]] (1)
*[[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] (3)
*[[Wingstun]] (5)
*[[Gigant Bomb]] (7)
*[[Smokesniper]] (8)
}}

==Notes==
*The ''Robotmasters'' cartoon adapts elements from the larger storyline of the [[Robotmasters (comic)|''Robotmasters'' comics]] to tell a similar but heavily abridged version of the story.
*This episode was first released on a "[[Transformers: Cybertron (cartoon)|Galaxy Force]] Special Secret DVD" included with the February 2005 issue of ''TV Magazine'' that was published just one day prior to the release of the Burning Beast Convoy + DVD toy.
*Oddly, the title of this episode as seen on the DVD included with the Burning Beast Convoy + DVD toy is actually ''different'' from the version on the DVD included with TV Magazine, instead being titled: "'''Gathering! Successive Supreme Commanders'''" (集結! 歴代総司令官 ''Shūketsu! Rekidai Sōshireikan'').

===Animation and technical errors===
*Star Saber is [[Japanese language|Romanized]] as "Star Saver" in the title card; this is one of two possible meanings of ''Seibā'' (セイバー), due to the lack of the v sound in Japanese.

==External links==
*[https://youtu.be/rptJNtlPgqg "Fight! The Group of the Strongest Commanders"] at the TFRaw YouTube channel (English translated)

[[Category:Pack-in material]]
[[Category:Robotmasters media]]

The Transformers: The Movie - Apocalypse: Be Eternal, Matrix

2022-10-24T20:21:30Z

Walruslaw: /* External links */

{{disambig2|the Japanese promotional video|''The Transformers: The Movie''. For the movie itself|The Transformers: The Movie}}
[[Image:Movj.jpg|right|200px|thumb|Don't look directly into the <s>lie</s> light]]
"'''The Transformers: The Movie - Apocalypse: Be Eternal, Matrix'''" (トランスフォーマー・ザ・ムービー　黙示録　マトリクスよ永遠にー ''Toransufōmā Za Mūbī Mokushiroku Matorikusu yo Eien ni''), popularly known as "'''Matrix Forever'''", is a 20-minute video created to promote the Japanese release of ''[[The Transformers: The Movie]]'' in 1989.

The video includes a preview trailer for the film, a collection of Transformers TV series openings, and some TV commercials for the toys.

A widespread [[Misconceptions and urban legends about Transformers|misconception]] among fans holds that ''The Transformers: The Movie'' itself was retitled ''Matrix Forever'' in Japan.<ref>[http://groups.google.com/group/alt.toys.transformers/msg/a5d29844863d2c29 Message from discussion "Binaltech preview"? Real or fake?]</ref>

<center><gallery>
Image:MatrixForever-cover.jpg|'''VHS Cover'''
Image:MatrixForever-tape.jpg|'''VHS Tape'''
</gallery></center>

==References==
<references />

==External links==
* [https://www.youtube.com/watch?v=YzWT0VOvaFg "Apocalypse: Be Eternal, Matrix" on YouTube]

{{epstub}}

[[Category:Generation 1 media]]
[[Category:Real world films]]

Commercial/Japan

2021-12-12T00:06:34Z

Walruslaw: /* Return of Convoy */

{{suite}}
[[Image:ScrambleCityCommercialBattle.jpg|right|300px|thumb|The toy battle of your childhood dreams.]]
The uniqueness of American [[The Transformers (franchise)|Generation 1]] Transformers commercials helped the line become a cultural phenomenon in the U.S. By contrast, [[TakaraTomy|Takara]]'s G1 commercials, or "'''CM'''"s, were considerably more generic. Commercials for ''[[Fight! Super Robot Lifeform Transformers (toyline)|Fight! Super Robot Lifeform Transformers]]'' and ''[[Fight! Super Robot Lifeform Transformers 2010 (toyline)|Fight! Super Robot Lifeform Transformers 2010]]'' have a distinctive Gregorian style "Trans-for-mer" chant at the end of them, but there was not much else to set them apart from other mecha toy commercials. They made use of the same type of stop motion animation that was used not only in commercials for Takara's Transformers predecessors ''[[Micro Change]]'' and ''[[Diaclone]]'' but for various other mecha toys including ''{{w|Gundam}}'', ''{{w|Voltron|GoLion}}'', and even as far back as 1975 for ''{{w|Himitsu Sentai Goranger}}''<nowiki>'</nowiki>s toyline. The stop motion style of commercial is still used by TakaraTomy as evidenced by the advertising for ''[[Transformers Animated (toyline)|Transformers Animated]]''.

Curiously, Fight! Super Robot Lifeform Transformers and Fight! Super Robot Lifeform Transformers 2010 commercials (even some of those not re-using US commercial footage) made use of several variations of the US [[theme song]]s, despite the fact that said theme songs were not used for the Japanese dubs of the [[The Transformers (cartoon)|cartoon]]. A few variants were even recorded specifically for the Japanese commercials, such as the one used in the first Airbots and Stuntrons ad. Later on, ''[[Beast Wars: Super Lifeform Transformers|Beast Wars]]'' and ''[[Super Lifeform Transformers: Beast Wars Metals (franchise)|Beast Wars Metals]]'' ads would also make use of the theme song from their American counterpart.

Historically, Takara's advertising strategy has been to cover the entire toyline in some way, shape or form. This has resulted in some commercials where the toys get the bum's rush, staying on screen just long enough to show off both modes. The Beast Era has several egregious examples, in particular one ad that covers Scuba, Tasmania Kid, Big Horn, Apache, Dirge, Thrust, Starscream, BB, Megastorm and all four Autorollers for a grand total of thirteen toys! The whole line philosophy has been maintained as recently as the ''[[Transformers: Robots in Disguise (2001 toyline)|Car Robots]]'' line.

In addition to toy commercials, Takara has also advertised via promotional videos, which occasionally offered as magazine or DVD extras, that tease an upcoming series or give supplemental information. Commercials for [[Japanese themes|music singles and soundtracks]] for the various series have also aired on TV, possibly as early as ''[[Beast Wars: Super Lifeform Transformers|Beast Wars]]''. And of course there's the commercials for ''Beast Wars'' [[Beast Wars II Sausage|sausages]]. [[Beast Wars Neo Sausage|Really]]. We wouldn't lie to you.

==Generation 1==

===[[Fight! Super Robot Lifeform Transformers (franchise)|Fight! Super Robot Lifeform Transformers]]===
[[Image:Japanese_1985_Toyline_Commercial.jpg|right|200px|thumb|Class of '85]]
*'''Toyline''' [https://www.youtube.com/watch?v=RhQAEoxLx3A]
: ''Toy segment:'' A presumably crystal castle of unknown location and origin, holding [[Optimus Prime (G1)|Convoy]] trapped within, dissolves into thin air. Somewhere else, the [[Autobot|Cybertron]] forces spread apart to reveal a rising and not-dissolved Convoy. The [[Decepticon|Destron]] forces do the same for [[Megatron (G1)|Megatron]]. [[Skywarp (G1)|Warp]] and [[Jazz (G1)|Meister]] fire shots which collide in a midair explosion.
: ''Notes:'' A red [[Bumblebee (G1)|Bumble]] and yellow [[Cliffjumper (G1)|Cliff]] are used.

*'''Convoy & Megatron''' [https://www.youtube.com/watch?v=Ip1DDdgBoSk]
: ''Notes:'' This is a dubbed version of the American ad with some of the animation removed. The theme song is undubbed.
:*'''Convoy & Megatron''' [https://www.youtube.com/watch?v=DQFKYlBjWDc] - Edited-down version of the previous commercial.

*'''Secret Emblem''' [https://www.youtube.com/watch?v=S02wWba6ICc]
: ''Notes:'' Uses clips from the American [[rubsign]] ad (with some reordering) mixed with clips from the "Toyline" commercial.

[[Image:Dinobots_and_Buildrons_Commercial.jpg|right|200px|thumb]]
*'''Dinobots & Buildrons''' [https://www.youtube.com/watch?v=BnE7s4SiZgY]
: ''Toy segment:'' The [[Dinobot (G1)|Dinobots]] and [[Constructicon (G1)|Buildtrons]] square off on an ice planet in the middle of a solar eclipse.

*'''Laserwave''' [https://www.youtube.com/watch?v=yU7W-GniMuQ]
: ''Notes:'' This commercial is the [[Shockwave (G1)|Shockwave/Laserwave]] segments of the U.S. "Jetfire & Shockwave" ad dubbed over. Naturally, the [[Jetfire (G1)|Jetfire]] segments were dropped due to Takara's legal inability to sell the [[Bandai]]-owned Jetfire mold in the Japanese market. Includes an end tag for the [[Devastator (G1)|Devastor giftset]].

*'''Soundwave''' [https://www.youtube.com/watch?v=eICgREXfI0Y]
: ''Notes:'' Same as the U.S. [[Soundwave (G1)|Soundwave]] ad with the narration and kids dubbed over.

===[[Fight! Super Robot Lifeform Transformers 2010 (franchise)|Fight! Super Robot Lifeform Transformers 2010]]===
*'''[[Kabaya]] Standard kits''' [https://www.youtube.com/watch?v=dQIKMSakKo8]
: ''Toy segment:'' Kits for [[Ultra Magnus (G1)|Ultra Magnus]], [[Optimus Prime (G1)|Convoy]], and [[Blitzwing (G1)|Blitzwing]] are shown stop-motion transforming. Shots of the [[Blaster (G1)|Broadcast]], [[Frenzy (G1)|Frenzy]], [[Ravage (G1)|Jaguar]] and [[Silverbolt (G1)|Silverbolt]] kits in one mode fade into shots of their other mode.
: ''Notes:'' The Jaguar kit is shown in flipped colors that are accurate to the original toy instead of the final production colors.

*'''Airbots & Stuntrons''' [https://www.youtube.com/watch?v=-wNbtmI-OUw]
: ''Toy segment:'' The [[Aerialbot (G1)|Airbots]] take off from [[Metroplex (G1)|Metroflex]] and fly over a desert. They all transform to robot mode and then combine into Superion. [[Fireflight (G1)|Firebolt]] and [[Air Raid (G1)|Air Rider]] disconnect, rotate diagonally around [[Superion (G1)|Superion]]'s torso, and then reconnect as his right arm and left leg, respectively. Meanwhile, the [[Stunticon (G1)|Stuntrons]] have been driving in the desert below. They too transform to robot mode before combining into [[Menasor (G1)|Menasor]]. [[Dead End (G1)|Dead End]] and [[Drag Strip (G1)|Drag Stripe]] disconnect and rotate around Menasor's torso to become his left and right arm, respectively.
:''Scramble Power!''
:*'''Airbots & Stuntrons''' [https://www.youtube.com/watch?v=4j5LOYF5qhY] - Edited down from the previous commercial.

*'''Airbots & Stuntrons 2''' [https://www.youtube.com/watch?v=3kuIs4qHPus]
: ''Notes:'' Combines animation and footage from the U.S. Stunticons and Aerialbots commercial with footage from the Airbots and Stuntrons ad, along with a new clip of the Stuntrons designed to be a parallel to the segment where squares flip to reveal the individual Airbots.

[[Image:Magnus_and_Galvatron_Japanese_Commercial.jpg|right|200px|thumb|For red eyes, Clear Eyes is awesome.]]
*'''Ultra Magnus & Galvatron''' [https://www.youtube.com/watch?v=dZC7nvSDY8Y]
: ''Toy segment:'' [[Ultra Magnus (G1)|Ultra Magnus]] drives through the desert carrying Silverbolt while [[Galvatron (G1)|Galvatron]] fires on him from an overlooking cliff in cannon mode. Silverbolt takes off from Magnus's trailer, prompting Galvatron to transform to robot mode. Ultra Magnus transforms just in time to receive a REALLY ineffective flying clothesline from Galvatron.
: ''Notes:'' This is the same desert in which the previous commercial took place. Whatever celestial body this desert is on, it's in very close proximity to a ringed planet. Galvatron's cannon blasts are marked by explosions occurring near Magnus, accompanied by laser blast sounds from the [[The Transformers (cartoon)|cartoon]]. There's also a lighting effect that seems to have an external source, rather than Galvatron's own light-up gimmick. Ultra Magnus's eyes light up red despite the toy not having that ability.
:*'''Ultra Magnus & Galvatron''' [http://movies.tfarchive.com/movies/Commercials/Japanese/sc5.mpg] - Edited down from the previous commercial.

*'''Ultra Magnus & Galvatron 2''' [https://www.youtube.com/watch?v=0HD_DM2TrMg]
: ''Notes:'' Combines the animation from the U.S. Ultra Magnus and Galvatron commercial with toy footage from the first Japanese ad. The scene of Galvatron firing on Magnus has had a visual laser effect added to it.

*'''2010 debut promo?''' [https://www.youtube.com/watch?v=SEWF48ZGHWE]
: Several helicopters lift the sparking corpse of Convoy above a city. Down below, a distinctly non-Asian-looking crowd of onlookers chant his name. This leads to a teary-eyed and equally non-Asian-looking boy yelling "Convoy!" Silhouettes of [[Hot Rod (G1)|Rodimus Convoy]] and other 2010 toys are shown. The end looks like it indicates it will begin airing sometime in November of that year
:*'''2010 debut promo?''' [https://www.youtube.com/watch?v=CzrGRA_xw2o] - Edited down from the previous commercial.
:*'''2010 debut promo?''' [https://www.youtube.com/watch?v=3739snUos4k] - A slightly different ending which looks like it gives a specific airing date of November 14th of that year

*'''Rodimus Convoy''' [https://www.youtube.com/watch?v=0rMnIf4ugvE]
: ''Animation:'' Rodimus Convoy vs Galvatron from ''[[The Transformers: The Movie]]''.
: ''Toy segment:'' Rodimus Convoy drives through a canyon before transforming to face off with Galvatron in front of [[Kup (G1)|Cher]].
: ''Notes:'' The animation in this commercial is quite likely the first time ever that any part of the movie had been publicly shown in Japan.
:*'''Rodimus Convoy'''[https://www.youtube.com/watch?v=fA9A8cuM9s4] - Edited down from the previous commercial.

[[Image:Animatrons_Commercial.jpg|right|200px|thumb|Thunder, thunder, thunder, thunder CATS!]]
*'''Animatrons''' [https://www.youtube.com/watch?v=9a8nhvWixo8]
: ''Animation:'' Reused from the U.S. Predacons commercial.
: ''Toy segment:'' A [[Unicron|ginormous]] Galvatron looms over the [[Decepticon|Destron]] forces. He then fires at the [[Autobot|Cybertron]] emblem from the [[scene transition]], destroying it. The [[Predacon (G1)|Animatrons]] transform from their animal modes to their robot modes and then combine into [[Predaking (G1)|Predaking]].
:*'''Animatrons''' [https://www.youtube.com/watch?v=RzFdRRXafgs] - Edited down from the previous commercial.

*'''Metroflex''' [https://www.youtube.com/watch?v=Vt0eoAsDA1w]
: ''Toy segment:'' The [[Protectobot (G1)|Protectobot]]s are shown departing from Metroflex's desert location. Elsewhere in the desert, the [[Combaticon (G1)|Combatrons]] are roaming around. Both teams combine and display their [[Scramble Power]] before meeting up with Superion and Menasor. Metroflex transforms to his mobile battle station mode and then robot mode. His shadow is seen looming over the [[combiner]]s before he rises in full view behind [[Slammer]], [[Scamper]] and [[Six-Gun]].
:*'''Metroflex''' [https://www.youtube.com/watch?v=K0Iaoy8rOaY] - Edited down from the previous commercial.

*'''Metroflex, Airbots & Stuntrons''' [https://www.youtube.com/watch?v=rDL6llPKk0M]
: ''Animation:'' Reused from the American Aerialbots and Stunticons ad and the Metroplex/Combaticons ad.
: ''Toy segment:'' Scenes of Metroflex transforming and rising up, reused from the previous ad.

*'''Metroflex & Dinosaurer''' [https://www.youtube.com/watch?v=0_hzEGFYXSM]
: ''Animation:'' Reused from the American Protectobots/Trypticon ad and the Metroplex/Combaticons ad.
: ''Toy segment:'' Metroflex transforming and rising, reused from the Metroflex ad, and a montage of Dinosaurer's various modes, reused from the American ad.
: ''Notes:'' Both versions of this ad finish with an end tag for a [[decoy|Transformers board game]].
:*'''Metroflex & Dinosaurer''' [https://www.youtube.com/watch?v=Ltfg62cuubQ] - Edited down from the previous commercial.

[[Image:Japanese_Watch_Commercial.jpg|right|200px|thumb|''Watch'' this!]]
*'''Watches''' [https://www.youtube.com/watch?v=7JsM3B7vOQQ]
: ''Animation:'' Reused from the U.S. ads for Ultra Magnus & Galvatron and Aerialbots & Stunticons.
: ''Toy segment:'' An [[Ultra Magnus (G1)/toys#Generation 1 2|Ultra Magnus watch]] appears on the wrist of an unknown human individual. The human subsequently flips the watch into its robot mode. Watches for [[Galvatron (G1)/toys#Generation 1 2|Galvatron]] and then [[Superion (G1)#Merchandise|Superion]] have their transformations demonstrated.

*'''Scramble City line''' [https://www.youtube.com/watch?v=yFExuvTTyq0]
: ''Toy segment:'' Metroflex rises up from somewhere to join Slammer, Scamper and Six-Gun. Cut to a shot where we pan up to see [[Trypticon (G1)|Dinosaurer]] sitting in city mode on a plateau. After cuts to shots of Dinosaurer's dinosaur and mobile battle station modes, we see Ultra Magnus's eyes glowing red. Galvatron transforms and performs a weak flying clothesline. Superion and Menasor face off, then Bruticus and [[Defensor (G1)|Guardian]] demonstrate their Scramble Power. Menasor and Bruticus go to meet up somewhere before returning to take on Superion and Guardian. The Cybertron forces stand in a row to face off against the Destrons, who are also standing in a line, as [[Laserbeak (G1)|Condor]] and [[Buzzsaw (G1)|Buzzsaw]] swoop overhead. The whole scene is rather surreal, as the toys stand there statically while explosions go off all around them.
: ''Notes:'' An instrumental version of [[Transformer (song)|"Transformer"]] plays in the background.

*'''[[Transformers: Mystery of Convoy]] game''' [https://www.youtube.com/watch?v=d_lHEfl5oPI]
: ''Notes:'' Combines animation from the U.S. Ultra Magnus toy commercial with actual game footage.

*'''Cybertron Triple Changers and Octane''' [https://www.youtube.com/watch?v=XB8VbWlccwM]
: ''Animation:'' Sandstorm and Broadside transforming, reused from the American ad; excerpt of Springer transforming from robot to helicopter taken from ''The Transformers: The Movie''.
: ''Toy segment:'' Springer flies, then drives over rocky terrain before transforming. Broadside and Sandstorm transform via split-screen slide show, then join up with Springer. Octane flies, then drives through a different rocky terrain and then transforms. All four cycle through their modes on yet another type of rocky terrain.
:*'''Cybertron Triple Changers and Octane''' [https://www.youtube.com/watch?v=CNJEgFXpuTw] - Edited down from the previous commercial.

===[[Fight! Super Robot Lifeform Transformers (toyline)#1987 .28The Headmasters.29|The Headmasters]]===
[[Image:Headmasters_Targetmaster_Commercial.jpg|right|200px|thumb|[https://www.youtube.com/watch?v=qvJeATp31dw "AUUUUGHHHHHHHH!"]]]
*'''Targetmasters''' [https://www.youtube.com/watch?v=vrZQ37l1svI]
: ''Toy segment:'' [[Artfire]], [[Ricochet (Headmasters)|Stepper]], [[Crosshairs (G1)|Crosshairs]], [[Sureshot (G1)|Sureshot]] and [[Pointblank|Blanker]] drive through a desert while [[Misfire (G1)|Misfire]] flies overhead. The Cybertrons' [[Targetmaster (technology)|Targetmaster]] partners jump off a nearby cliff to join the Targetmaster Cybertrons, who have transformed.
: ''Notes:'' Includes an end tag promoting [[Pretender]] [[Landmine (G1)|Lander]].
:*'''Targetmasters''' [https://www.youtube.com/watch?v=2of_IBzcrts] - Edited down from previous commercial.

*'''Trainbots''' [https://www.youtube.com/watch?v=_3o2EwUrmr8]
: ''Toy segment:'' The [[Trainbot]]s zoom along their rails in pairs until all six fly off the rails towards each other to form [[Raiden]].
:*'''Trainbots''' [https://www.youtube.com/watch?v=rgj9gY9r1c8] - Edited down from previous commercial.

*'''Headmasters''' [https://www.youtube.com/watch?v=pdJ7-BNyo4U]
: ''Toy segment:'' [[Chromedome (G1)|Chromedome]] departs from a desert base and meets up with [[Hardhead (G1)|Hardhead]], [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]]. They head towards the Destron [[Headmaster (technology)|Headmaster]]s [[Skullcruncher (G1)|Skull]], [[Weirdwolf (G1)|Weirdwolf]], and [[Mindwipe (G1)|Wipe]]. Chromedome transforms to robot mode, with his chest panel flipped down to reveal his stats.
:*'''Headmasters''' [https://www.youtube.com/watch?v=ezM3eVS9iRg] - Edited down from previous commercial.

*'''Fortress Maximus and Mega Zarak''' [https://www.youtube.com/watch?v=3KcRuIhnp30]
: ''Toy segment:'' [[Scorponok (G1)|Mega Zarak]] walks through the desert in scorpion mode, grabbing [[Fortress Maximus (G1)|Fortress Maximus]] as the latter flies overhead. Fortress Maximus gets himself loose and transforms into robot mode. Zarak remains in scorpion mode and fires ineffectively while Fortress Maximus slashes him with the [[Master Sword]].
:*'''Fortress Maximus and Mega Zarak''' [https://www.youtube.com/watch?v=zVb1U2WBzc8] - Edited down from previous commercial.

*'''Sixshot''' [https://www.youtube.com/watch?v=Y_8No9I5amY]
: ''Toy segment:'' [[Sixshot (G1)|Sixshot]] lands on a planet, then has his various modes counted off.
: ''Notes:'' Strangely enough, the counting is done in English.
:*'''Sixshot''' [https://www.youtube.com/watch?v=sT8F9HN0YY0] - Edited down from previous commercial.

===[[Fight! Super Robot Lifeform Transformers (toyline)#1988 .28Super-God Masterforce.29|Super-God Masterforce]]===
[[Image:Metalhawk_Commercial.jpg|right|200px|thumb|[https://www.youtube.com/watch?v=P-bi71LG38w Dum dum, dum dum...]]]
*'''Pretenders''' [https://www.youtube.com/watch?v=QAInPPXjbcY]
: ''Toy segment:'' A set of very large doors swings open to reveal [[Metalhawk (G1)|Metalhawk]], who stomps forward for a bit before being confronted by the Destron Pretenders [[Blood]], [[Dauros]] and [[Gilmer]]. Metalhawk splits from his Pretender shell and swoops down at the Destrons.
:*'''Pretenders''' [https://www.youtube.com/watch?v=R9S81sj_uOs] - Edited down from previous commercial.

*'''Super Ginrai''' [https://www.youtube.com/watch?v=wNffM_wO0_Y]
: ''Toy segment:'' Ginrai drives down a street, only to have Buster and Hydra pop up and take pot shots at him. Ginrai responds by transforming into [[Ginrai (human)|Super Ginrai]] and firing at Buster and Hydra as they fly by.
: ''Notes:'' This commercial takes place in the same area as the previous one. Ginrai apparently has difficulty with moving targets, as he misses at least twice before ''possibly'' landing some shots.
:*'''Super Ginrai''' [https://www.youtube.com/watch?v=5ZfjiE0X1IA] - Edited down from previous commercial.

*'''God Ginrai''' [https://www.youtube.com/watch?v=z9T-c02PiOM]
: ''Toy segment:'' Ginrai drives out of a city while towing [[Godbomber]], then transforms into [[Ginrai (human)|God Ginrai]] for [[To sell toys|some reason]].
:*'''God Ginrai''' [https://www.youtube.com/watch?v=HLLcDtoYek4] - Edited down from previous commercial.

[[Image:Darkwings_Commercial.jpg|right|200px|thumb|"We are the terrors that flap in the night! We are the GPS that threatens your Mega Zarak."]]
*'''Buster and Hydra''' [https://www.youtube.com/watch?v=jJpFShl-i2A]
: ''Toy segment:'' [[Hydra (G1)|Hydra]] and [[Buster (G1)|Buster]] pop up on top of skyscraper to see [[Ginrai (human)|Ginrai]] driving down the road. They swoop down in their separate jet modes before combining.

*'''Overlord''' [https://www.youtube.com/watch?v=i6Ss8O_dlhY]
: ''Toy segment:'' The [[Overlord (G1)|Overlord]] tank component rolls through a ruined city while the jet component flies towards the tank component. [[Mega]] and [[Giga]] show up to combine the components into Overlord's robot mode.
:*'''Overlord''' [https://www.youtube.com/watch?v=8h6c3WEOrVk] - Edited down from previous commercial.

===[[Fight! Super Robot Lifeform Transformers: Victory (toyline)|Victory]]===
[[Image:Victory_Leo_Commercial.jpg|right|200px|thumb|"Trini, fearless and agile. The Sabertooth Tiger Dinozord will be under your command."]]
*'''Victory Leo''' [https://www.youtube.com/watch?v=I2Jt11bddBw]
: ''Toy segment:'' [[Victory Leo]] runs through a war zone before transforming to robot mode.

*'''Star Saber''' [https://www.youtube.com/watch?v=h9gms4I3kLA]
: ''Toy segment:'' [[Star Saber (G1)|Star Saber]] flies through an icy wasteland before transforming to robot mode.
: ''Notes:'' Some airings of this commercial included an end tag for [[Deathsaurus (G1)|Deszaras]].
:*'''Star Saber''' [https://www.youtube.com/watch?v=ahqW2bUSJew] - Edited down from previous commercial.
:*'''Star Saber''' [https://www.youtube.com/watch?v=dLDPixwU0sY] - Edited down from previous commercial, without Deszaras ending.

*'''Victory Saber''' [https://www.youtube.com/watch?v=rr7OirYLFCw]
: ''Toy segment:'' Victory Leo runs through a war zone before transforming to robot mode. Star Saber is there too, and they combine into [[Star Saber (G1)|Victory Saber]]
:*'''Victory Saber''' [https://www.youtube.com/watch?v=QjOCTcKzmsE] - Edited down from previous commercial.

[[Image:Brainmasters_2_Commercial.jpg|right|200px|thumb]]
*'''Brainmasters''' [https://www.youtube.com/watch?v=ELXsyPBq-9Y]
: ''Toy segment:'' [[Blacker]], [[Laster]] and [[Braver]] drive through a desert. Blacker transforms to robot mode, then the trio combines into [[Road Caesar]].
: ''Notes:'' Includes an end tag for [[Liokaiser]].

*'''Brainmasters 2''' [https://www.youtube.com/watch?v=GyA7lex7OzM]
: ''Toy segment:'' Blacker, Laster and Braver drive through a desert. Laster and Braver screech to a halt, doing a 180 in the process, and transform to robot mode. Blacker flies off some rocks and transforms as well.

*'''Liokaiser & Deszaras''' [https://www.youtube.com/watch?v=2rrkmc_zzBQ]
: ''Toy segment:'' [[Drillhorn (G1)|Drillhorn]], [[Jallguar]], and [[Killbison]] drive along as Deszaras, [[Guyhawk]], [[Hellbat (G1)|Hellbat]] and [[Leozack]] fly over head. The [[Breastforce]] combine into Liokaiser while Deszaras transforms to robot mode.

===[[Transformers: Zone (toyline)|Zone]]===
[[Image:Dai Atlas Commercial.jpg|right|200px|thumb]]
*'''Dai Atlas''' [https://www.youtube.com/watch?v=ffXrwX-EiLo]
: ''Animation:'' Excerpt from ''[[Enter the New Supreme Commander, Dai Atlas!]]'' with [[Micromaster]]s hopping around and [[Dai Atlas (G1)|Dai Atlas]] leaping into the air to transform.
: ''Toy segment:'' [[Erector (G1)|Cragun]] finishes Dai Atlas's construction by installing his <s>[[spark]]</s> batteries. Dai Atlas scoots out of the scaffolding he was under to transform to drill tank mode. He then switches to jet mode before finally converting to base mode. The [[Super Car Patrol Team]] pours out of Dai Atlas while [[Speeder]] spins around on the gun turret like it's a merry-go-round.
: ''Notes:'' [[Missile Bull]] makes a cameo at the beginning of the toy segment.
:*'''Dai Atlas''' [https://www.youtube.com/watch?v=iKIWw6YzVf0] - Edited down from the previous commercial.

*'''Micromaster Rocket Base''' [https://www.youtube.com/watch?v=Pvtd7Lwvi4w]
: ''Animation:'' Star Saber points at a huge group of Micromasters.
: ''Toy segment:'' Said group of Micromasters turns real, and the [[Rescue Patrol Team]] transform to their robot modes. [[Moonradar (G1)|Moonradar]] blasts off in the [[Rocket Base]]'s rocket while the remainder of the toy transforms from launching pad to base. [[Sunrunner (G1)|Sunrunner]], despite not having VTOL jets, lands vertically on the helicopter pad while [[Holi]] emerges from a compartment at the base of the rocket. [[Boater]] takes aim from the lower gun turret, and a large Micromaster city is shown complete with Micromasters manning the stations.
:*'''Micromaster Rocket Base''' [https://www.youtube.com/watch?v=9j10III9yuE] - Edited down from the previous commercial.

===[[Fight! Super Robot Lifeform Transformers: Return of Convoy (toyline)|Return of Convoy]]===

*'''Sky Garry''' [https://www.youtube.com/watch?v=3M_3oo9cGks]
: ''Toy segment:'' [[Sky Garry (G1)|Sky Garry]] flies over Grandus to land on a plateau in front of...Grandus? Sky Garry unloads his cargo of three Micro Trailers, one of which enters Grandus and opens to reveal [[Hubs|Lucas]]. Sky Garry transforms to robot mode.
:*'''Sky Garry''' [https://www.youtube.com/watch?v=zZ4QVqcRe9o] - Edited down from the previous commercial.

[[Image:Grandus_Commercial.jpg|right|200px|thumb|"This elevator could use a few windows. First floor, housewares."]]
*'''Grandus''' [https://www.youtube.com/watch?v=BysE3o_-ro4]
: ''Toy segment:'' [[Grandus (G1)|Grandus]] rolls through a rocky area before opening his front panel to reveal his inner workings. A [[Micro Trailer]] enters a compartment and opens to reveal Lucas. Lucas then rides the elevator up past [[Dropshot (G1)|Dropshot]].

*'''Star Convoy''' [https://www.youtube.com/watch?v=gH0EznziFns]
: ''Toy segment:'' [[Optimus Prime (G1)|Star Convoy]] drives through a rocky desert area, then transforms to base mode. Members of the [[Sixliner|Liner Team]] are seen manning the base and exiting from Micro Trailers before Star Convoy transforms to robot mode.

*'''Sixliner''' [https://www.youtube.com/watch?v=4D0z23tKgq0]
: ''Toy segment:'' [[D-Go]], [[Alan (G1)|Alan]], [[Joe (G1)|Joe]], [[Leaf]], [[Night]] and [[Spark (G1)|Spark]] play around in Dai Atlas and Grandus before forming [[Sixliner]].

===[[Fight! Super Robot Lifeform Transformers: Operation Combination (toyline)|Operation Combination]]===
*'''Sixtrain''' [https://www.youtube.com/watch?v=BG34Vpsk1SU]
: ''Toy segment:'' [[Desire]], [[Atlan]], [[Converter]], [[Raise]], [[San D-Go]] and [[Windy (G1)|Windy]] somehow roll through a rocky area sans rails before forming [[Sixtrain]].

==Beast Wars==
===[[Beast Wars: Transformers (toyline)|Beast Wars]]===
[[Image:BWKabaya Commercial.jpg|right|200px|thumb|Rhinox's black period.]]
*'''Kabaya toys''' [https://www.youtube.com/watch?v=1Th7taJU5NI]
: ''Animation:'' Excerpts from [[Beast Wars (Part 2)|Beat the Destrons]].
: ''Toy segment:'' Convoy and Rhinox stand together, then face down Megatron. All three transform.

*'''Enter the Super Lifeform Transformers VHS''' [http://movies.tfarchive.com/movies/Commercials/Japanese/bwjap6.mpg]
: ''Animation:'' Various excerpts from "[[Beast Wars (Part 1)|Enter the Super Lifeform Transformers]]", "[[Beast Wars (Part 2)|Beat the Destrons]]", "[[The Web|Cheetus's Crisis]]", "[[Equal Measures|Operation: Time Bomb Transfer!]]", and "[[The Trigger, Part 2|Floating Island Death Match Part 2]]".
:*'''Enter the Super Lifeform Transformers VHS''' [https://www.youtube.com/watch?v=TuFs49ZGsHc] - Keeps some of the excerpts from "Beat the Destrons" and "Cheetus's Crisis" and adds scenes from "[[Power Surge (episode)|The Aerial Mountain Explodes]]".
:*'''Enter the Super Lifeform Transformers VHS''' [https://www.youtube.com/watch?v=R9NpV68mAtM] - Keeps some excerpts from "Beat the Destrons", "Operation: Time Bomb Transfer!", and "Floating Island Death Match Part 2" and adds an excerpt from "[[Chain of Command (BW)|Convoy Disappeared]]".

[[Image:Japanese BW Deluxes Commercial.jpg|right|200px|thumb|Come on Takara, did she have to give up ''that'' easily?]]
*'''Deluxes''' [https://www.youtube.com/watch?v=O7_UhWEeME4]
: ''Animation:'' Excerpts of [[Blackarachnia (BW)|Blackwidow]] and [[Tigatron]] transforming to robot mode from "[[Double Jeopardy|Kick of the Spider Woman]]" and "[[Fallen Comrades|Solitary Warrior Tigatron]]" respectively.
: ''Toy segment:'' Tigatron and Blackwidow transform and attack each other from neighboring plateaus. [[Rhinox (BW)|Rhinox]], [[Shadow Panther]], [[Wolfang (Maximal)|Howlinger]] and [[Buzz Saw (BW)|Buzz Saw]] also transform and stand on plateaus. All of Takara's Cybertron figures face off against all of Takara's Destrons.
: ''Notes:'' When we say all, we mean all. Convobat stands alongside Ultra Class Convoy while Megaligator stands alongside Megatron. Includes an end tag for the Volcano Showdown playset w/[[Armordillo|Armor]] & [[Snapper]].
:*'''Deluxes''' [http://movies.tfarchive.com/movies/Commercials/Japanese/bwjap2.mpg] - Edited down from the previous commercial.

*'''Home video''' [http://movies.tfarchive.com/movies/Commercials/Japanese/bwjap7.mpg]
: ''Notes:'' Various clips from the cartoon play as the narrator talks about the home video series.

===[[Transformers: Beast Wars (Japanese toyline)#1998 (Beast Wars II)|Beast Wars II]]===
[[Image:Jointrons Commercial.jpg|right|200px|thumb|Prime plays basketball, Motorarm referees American football.]]
*'''Jointrons''' [https://www.youtube.com/watch?v=eXMWnkRg7Uo]
: ''Toy segment:'' One at a time, the [[Jointron]]s transform and dance before combining into [[Tripledacus]].
: ''Notes:'' Includes an end tag for [[God Neptune]].

*'''Magnaboss and God Neptune''' [https://www.youtube.com/watch?v=56BGx8Q7eXY]
: ''Toy segment:'' [[Lio Junior]] and [[Lio Convoy|his dad]] stand side by side on a rocky ledge at sunset. [[Santon]] stampedes towards Lio Junior. Santon wiggles his ears and Lio stamps his paw as [[Skywarp (BW)|Skywarp]] lands on a nearby rock and flaps his wings. The trio transform and wave their weapons frantically. God Neptune then shows up, prompting the three Maximals to combine into [[Magnaboss (BWII)|Magnaboss]] in order to take him on.

[[Image:Insectron Commercial.jpg|right|200px|thumb]]
*'''Insectrons''' [https://www.youtube.com/watch?v=0m5DTyXi9Js]
: ''Toy segment:'' [[Tonbot]], [[Bigmos]] and [[Mantis]] swoop down and transform. [[Drill Nuts]], [[Powerhug (BW)|Powerhug]], and [[Scissor Boy]] burrow up from under the sand and transform.

*'''Lio Convoy and Galvatron''' [https://www.youtube.com/watch?v=pVVcculmnhY]
: ''Toy segment:'' Lio Convoy deploys his mane arsenal as Galvatron blasts through some nearby rock in his drill tank mode. Lio Convoy transforms to robot mode and displays his [[Energon Matrix]]. Galvatron transforms to robot mode and then dragon mode before flying at Lio Convoy. Lio holds him off using his mane's spinning gimmick thing.

*'''Scuba, Tasmania Kid, Big Horn, Apache, Dirge, Thrust, Starscream, BB, Megastorm and Autorollers''' [https://www.youtube.com/watch?v=t6A_ogqMXp0]
: ''Toy segment:'' [[Megastorm]] maneuvers in tank mode. [[Apache]] transforms to robot mode. Megastorm follows suit and then fires at Apache. Apache's response is to raise his weapon in the air while lightning flashes behind him. Big Horn transforms. [[Starscream (BW)|Starscream]] and [[BB]] transform and BB demonstrates his cannon. [[Tasmania Kid]] transforms to robot mode. [[Dirge (BW)|Dirge]] taxis on a runway before transforming. Ikard emerges from a body of water and transforms on land. [[Thrust (BW)|Thrust]] transforms in mid-air. [[Autocrusher]], [[Autojetter]], and [[Autolauncher]] stand together on a desert road not far from a city. [[Autostinger]] rolls up behind them and transforms.

[[Image:Gigastorm Cyborg Beasts & Ikard Commercial.jpg|right|200px|thumb|"Let me introduce you to my leetle friend!"]]
*'''Gigastorm, Cyborg Beasts and Ikard w/Tako Tank''' [https://www.youtube.com/watch?v=1oVJp5tQpZ0]
: ''Toy segment:'' Lio Convoy spins his mane while Galvatron lands in dragon mode. Tonbot, Bigmos and Mantis swoop down. Tripledacus just stands. Magnaboss and God Neptune clash. The [[Tako Tank]] rolls up and squirts water, then transforms to reveal its base mode and [[Ikard]] working the weapons systems. [[Gigascouter]] rolls down a ramp in [[Megastorm|Gigastorm]]'s base mode. Gigastorm transforms to dinosaur mode, stomps around and breathes fire at Ikard and the Tako Tank. [[Starscream (BW)|Hellscream]], [[BB|Max-B]], [[Dirge (BW)|Dirgegun]], and [[Thrust (BW)|Thrustor]] transform.

*'''Beast Wars II: Act 1 & 2 on VHS''' [https://www.youtube.com/watch?v=nArJP_7ZS18]
: ''Animation:'' Various excerpts from ''Beast Wars II''.

*'''Sausages 1''' [https://www.youtube.com/watch?v=VI8EgJgg6Uo]
: ''Notes:'' Advertises special [[Beast Wars II Sausage|sausages]] sold in conjunction with the ''[[Beast Wars Special Super Lifeform Transformers]]'' movie.
:*'''Sausages 2''' [https://www.youtube.com/watch?v=VI8EgJgg6Uo&t=0m15s] - Same as the previous commercial with an added bit about bio cards included with the sausages.

*'''Beast Wars Special Movie''' [https://www.youtube.com/watch?v=XI3J9fNA9xo]
: ''Animation:'' Excerpts of Metals Convoy transforming and firing his Gatling guns, Metals Megatron transforming, Lio Junior running through a forest in lion mode, Galvatron growling (we think), Lio Convoy looking and Lio Convoy and Convoy preparing for battle.

===[[Transformers: Beast Wars (Japanese toyline)#1999 (Beast Wars Neo)|Beast Wars Neo]]===
[[Image:Blendtrons Commercial.jpg|right|200px|thumb|WhY wAsPiNaToR's ShOuLdErS hUrT?]]
*'''[[Blentron]]s & Metals Powered Convoy''' [https://www.youtube.com/watch?v=915mseGKiEs]
: ''Animation:'' Brief excepts of Metals Megatron firing at Metals [[Rattrap (BW)|Rattle]] and [[Depth Charge (BW)|Depth Charge]] turning in front of the camera.
: ''Toy segment:'' A hornet (Latolata with his lionfish head replaced by [[Waspinator (BW)|Waspinator]]'s) and a lionfish blend together to become [[Latolata]]. Latolata, [[Elphaorpha]], and [[Drancron]] face off against [[Big Convoy]] and [[Magmatron]]. [[Optimus Primal (BW)/toys|Metals Powered Convoy]] raises his weapon.
: ''Notes:'' This commercial is split into two halves, with the first half covering the Blentron toys and the second half featuring Powered Convoy.

*'''Mach Kick and Archadis, Sharp Edge, Bump, Hardhead, Bazooka''' [https://www.youtube.com/watch?v=UZgXAPyZRaQ]
: ''Toy segment:'' [[Archadis]] transforms in mid air. [[Mach Kick]] transforms and attacks Archadis with his tail whip. [[Sharp Edge]] transforms. [[Hardhead (BW)|Hardhead]], [[Bump]] and [[Bazooka (BW)|Bazooka]] all transform.

[[Image:BWNeo Leaders Commercial.jpg|right|200px|thumb|Wheeljack said there'd be days like this.]]
*'''Big Convoy and Magmatron''' [https://www.youtube.com/watch?v=CyJczPPQ8h4&t=18]
: ''Toy segment:'' Big Convoy and Magmatron face off in a frozen land.
: ''Notes:'' Actual explosion and sparkler effects return to denote damage inflicted on Big Convoy by Magmatron.
:*'''Big Convoy and Magmatron''' [https://www.youtube.com/watch?v=psjOOpsmwVg&t=18] - Edited down from the previous commercial.

*'''Sausages''' [https://www.youtube.com/watch?v=psjOOpsmwVg&t=0m30s]
: ''Notes:'' Excerpts of Big Convoy from ''[[Super Lifeform Transformers: Beast Wars Neo (cartoon)|Beast Wars Neo]]'' play in the background as the [[Tech Spec]]-type cards included with the sausages are highlighted, including an animation of a tech spec meter. The sausages themselves are shown at the very end.

[[Image:Longrack Commercial.jpg|right|200px|thumb|Edward's pet, Geoffrey Scissorhands.]]
*'''Longrack, Guiledart, Colada, and Saberback''' [https://www.youtube.com/watch?v=hPtrZ2ZMe9w]
: ''Toy segment:'' Longrack transforms and attacks Guiledart with his claw weapon. Guiledart gets loose, transforms and fires at Longrack. Colada transforms, then Saberback transforms. [[Break]], [[Randy (BW)|Randy]], [[Rockbuster]], and [[Stampy (BW)|Stampy]] transform as a group. [[Crazybolt (BW)|Crazybolt]], [[Dead End (BW)|Dead End]], [[Hydra (BW)|Hydra]] and [[Sling (BW)|Sling]] transform as a group too. Stampy transforms into his scissors mode for Longrack to wield.
:*'''Longrack, Guiledart, Colada, and Saberback''' [https://www.youtube.com/watch?v=F3g7NATVWlI&t=18] - Edited down from the previous commercial.
: ''Notes:'' Includes an end tag for [[Heinrad (BW)|Heinrad]], highlighting his alarm clock feature.

*'''Cartoon debut promo''' [https://www.youtube.com/watch?v=c6PAdKLLivY]
: ''Animation:'' Not animation per se, but pans are done on stills of Big Convoy by himself, Big Convoy commanding the other [[Maximal]]s, and the Maximals standing together as a group.
: ''Notes:'' This spot advertises the series debut of the ''Beast Wars Neo'' cartoon. "[[Love For Ever: Kimi wo Mamoru Tame ni]]", the [[theme song]] for ''Beast Wars Neo'', is used as background music.

===[[Transformers: Beast Wars (Japanese toyline)#1999 (Beast Wars Metals)|Beast Wars Metals]]===
[[Image:Metals Leaders Commercial.jpg|right|200px|thumb|Monkey shines.]]
*'''[[Optimus Primal (BW)|Metals Convoy]] and [[Megatron (BW)|Megatron]]''' [https://www.youtube.com/watch?v=eo-Dj-hZNHI]
: ''Animation:'' Very brief excerpts of a zoom-in on Convoy and Megatron turning his head.
: ''Toy segment:'' Convoy and Megatron transform and face off on a ''TRON''-style grid.
: ''Notes:'' Uses the American Beast Wars theme song as the background music track.

*'''''[[Cutting Edge|Beast Wars Metals: Convoy Daihenshin!]]'' promo''' [https://www.youtube.com/watch?v=3l7GtvirFKE]
: ''Animation:'' Excerpts of Megatron waggling his head and firing his tail weapon at Rattle, Depth Charge walking out of the water, a [[Cyber raptor]] turning its body, Blackwidow firing from behind a rock, Rhinox blasting away, Powered Convoy transforming and flying off, and Powered Convoy extending his hand.

*'''''Beast Wars Metals: Convoy Daihenshin!'' promo #2''' [https://www.youtube.com/watch?v=9m8aJNSZ0fo]
: ''Animation:'' Excerpts of Metals Convoy sailing in on his hoverboard before transforming, Metals Megatron transforming to flying T-Rex mode and taking off, Metals Rattle racing off, Cheetus, Rhinox and Tigatron witnessing Convoy's transmetalization, and a zoom-in on Megatron.

==[[Transformers: Robots in Disguise (2001 toyline)|Car Robots]]==
[[Image:Gigatron Commercial.jpg|right|200px|thumb]]
*'''Car Robot Brothers and Gigatron''' [https://www.youtube.com/watch?v=ez58xax2gSw&t=15s]
: ''Toy segment:'' [[Prowl (RID)|Mach Alert]] drives through a tunnel, [[X-Brawn|Wildride]] drives off-road, and [[Side Burn (RID)|Speedbreaker]] is on a street. Mach Alert and Wildride join Speedbreaker, and all three screech to a halt before transforming. Gigatron appears in all six modes at once before facing off with the [[Autobot Brothers|Car Robot Brothers]].
: ''Notes:'' Includes an end tag for a [[Fortress Maximus (RID)|Brave Maximus]] giveaway.

*'''Super Fire Convoy''' [https://www.youtube.com/watch?v=dZyL5OOXpiI]
: ''Toy segment:'' [[Optimus Prime (RID)|Super Fire Convoy]] drives through a [[Global Space Bridge]] tunnel. He transforms to robot mode, then into Super Fire Convoy.
: ''Notes:'' Includes an end tag for a [[Fortress Maximus (RID)|Brave Maximus]] giveaway.

*'''Team Shinkansen''' [https://www.youtube.com/watch?v=xb3DVLswSPc]
: ''Toy segment:'' [[Team Bullet Train|Team Shinkansen]] shoots down the rails before jumping into the air to transform. They combine into [[Rail Racer (RID)|JRX]] to take on [[Megatron (RID)|Gigatron]].

[[Image:Black Convoy Commercial.jpg|right|200px|thumb]]
*'''Buildmaster and Black Convoy''' [https://www.youtube.com/watch?v=CYu46LHIDU8]
: ''Toy segment:'' The Buildmaster group works on some construction projects despite not being anywhere near an actual construction site. After they transform to robot mode, [[Scourge (RID)|Black Convoy]] appears. To combat him, the Buildmasters combine into [[Landfill (RID)|Build King]].

*'''God Magnus and Super Car Robot Brothers''' [https://www.youtube.com/watch?v=CYu46LHIDU8&t=15s]
: ''Toy segment:'' God Magnus, in car carrier mode, carries the three [[Super Mode|super mode]] Car Robot Brothers, who then disembark and transform. God Magnus transforms and fires his machine guns like there's an ammo sale at S-Mart. Fire Convoy then conveniently appears so the two can form [[Omega Prime|God Fire Convoy]].
: ''Notes:'' Includes an end tag for a postcard drawing for the [[Matrix Blade]].

==[[The Transformers (PS2)|Transformers Tatakai]]==
[[Image:Tatakai_Trailer.jpg|right|200px|thumb]]
*'''Trailer''' [https://www.youtube.com/watch?v=-SbI_9GY9dU] (Full version)/[https://www.youtube.com/watch?v=0edrtrhV3Ng]
: ''Animation:'' Excerpts of game footage/cut scenes featuring the Destrons attacking the Cybertrons on a bridge on [[Earth]], Convoy opening his chest to reveal the Matrix, a rundown of the transformations and identities of each character, Convoy and Megatron facing off, Chromedome doing a backflip onto his [[Transtector]] body with his stats showing, [[Wheeljack (G1)|Wheeljack]] and [[Jazz (G1)|Meister]] transforming and driving, [[Weirdwolf (G1)|Weirdwolf]] attacking, [[Soundwave (G1)|Soundwave]] ejecting one of his tapes, Chromedome being attacked by Weirdwolf, and Galvatron battling Rodimus Convoy.
: ''Notes:'' This trailer has no vocal narration. All text in the trailer is in English, including the Transformers logo. The background music is a heavily remixed version of "[[The Transformers (Theme)]]" from ''[[The Transformers: The Movie]]''. Some uploads of the trailer do not have the segment at the beginning with the text "A.D. 2003. We now return to" followed by the Transformers logo. The words "Coming Soon" and then the Playstation button symbols at the end are also missing from those uploads.
: ''The confrontation of the fate. A battle without an end.''

==[[Transformers: Armada (cartoon)|Legends of the Microns]]==
[[Image:ML Unicron Commercial.jpg|right|200px|thumb|This hand and eye of mine glow with an awesome coordination!]]
*'''Unicron''' [https://www.youtube.com/watch?v=Z86-8vzFnd8&t=7m53s]
: ''Toy segment:'' A number of Transformers, including [[Optimus Prime (Armada)|Convoy]] and [[Jetfire (Armada)|Jetfire]], fly towards Unicron, who transforms and makes his fist glow.

*'''Jet Convoy and Shockwave''' [https://www.youtube.com/watch?v=Z86-8vzFnd8&t=8m08s]
: ''Toy segment:'' [[Tidal Wave (Armada)|Shockwave]] flies over Convoy, then transforms and lands between him and [[Megatron (Armada)|Megatron]]. Jetfire swoops in from the heavens and gets between Shockwave and Convoy. Shockwave combines with Megatron, prompting Jetfire and Convoy to form Jet Convoy. The two combiners face off.
: ''Notes:'' Includes an end tag for [[Overload (Armada)|Ultra Magnus]].

*'''DVD''' [https://www.youtube.com/watch?v=Z86-8vzFnd8&t=8m38s]
: ''Animation:'' Various excerpts from the [[Transformers: Armada (cartoon)|''Legends of the Microns'' cartoon]].
: ''Notes:'' [[Tailslide]] is used as an example of the bonus [[Mini-Con]] pack-ins. Features an end tag for the singles for "[[Transformer: Dream Again|TRANSFORMER -Dream Again-]]" and "[[Never Ending Road]]".

*'''Legends of the Microns "Special Secret Video: Strongest Robot Army"''' [https://www.youtube.com/watch?v=soEuIWZtXvA]
: A promotional video for the then-upcoming ''Legends of the Microns'' cartoon and toyline. It was released on a VHS tape that came with the February [[2003]] issue of ''[[TV Magazine]]''. Included in the video are profiles on Convoy, Hot Shot, [[Smokescreen (Armada)|Grap]], [[Red Alert (Armada)|Ratchet]], Megatron, [[Demolishor (Armada)|Ironhide]], [[Cyclonus (Armada)|Sandstorm]], and [[Starscream (Armada)|Starscream]]. The profiles consist mainly of their animated transformations and powerlinxing, along with their [[Tech Spec]]s. Profiles are shown for the [[Street Speed Mini-Con Team|Street Speed Microns]], [[Race Mini-Con Team|Race Microns]] and [[Air Defense Mini-Con Team (Armada)|Air Defense Microns]], consisting of their animated transformations, combinations and Tech Specs. The early releases of the [[Transformers: Armada (toyline)|''Legends of the Microns'' toyline]] are shown at the end. The first three [[Columbia Music Entertainment|''Legends of the Microns'' CD singles]] also get a mention at the end of the video.

*'''Legends of the Microns "Special Secret Video: The Enormous Robot Unicron Descends"''' [https://www.youtube.com/watch?v=7w5gVxaNsoI]
: ''Notes:'' Also known as "The Coming of Unicron", this is a video promoting the appearance of [[Unicron]] in ''Legends of the Microns''. It includes a flashback to ''[[The Transformers: The Movie]]'' (strangely labeled as being in 1985) and toy commercials for Unicron, Jet Convoy/Shockwave and the ''Legends of the Microns'' DVDs. This video was given away on DVDs to the first 4000 customers to buy ''Legends of the Microns'' toys at [[Toys"R"Us|Toys"R"Us Japan]] stores in September of 2003.

==[[Transformers: Energon (cartoon)|Super Link]]==
[[Image:SL Autobots & Megazarak Commercial.jpg|right|200px|thumb|"Hey, hey! We're Convoy's flunkies! And 'bots say we flunky around. But we're too busy linking, to put any Destrons down."]]
*'''Inferno, Hot Shot, Roadbuster, & Sky Fire''' [https://www.youtube.com/watch?v=L99PdlygmOQ] (MegaZarak end tag) / [https://www.youtube.com/watch?v=9CQxerRoqGY&t=59] (Landmine end tag)
: ''Toy segment:'' The four [[Autobot|Cybertrons]] fly/drive along before transforming to robot mode. Hot Shot and Inferno [[Powerlinx|Super Link]] together, as do Roadbuster and Sky Fire. The end tag features either [[Scorponok (Energon)|MegaZarak]] or [[Landmine (Energon)|Landmine]] transforming.

*'''Grand Convoy''' [https://www.youtube.com/watch?v=np_D4EMaC14]
: ''Toy segment:'' Grand Convoy drives along with [[Inferno (Energon)|Inferno]], [[Hot Shot (Armada)|Hot Shot]], [[Ironhide (Energon)|Roadbuster]], and [[Jetfire (Armada)|Sky Fire]]. Grand Convoy leaps off a cliff and transforms to robot mode. He summons the [[Prime Force|Grand Force]] to form the [[Super Mode|Grand Cross]].

*'''Omega Supreme''' [https://www.youtube.com/watch?v=97vEz7XlNLE]
: ''Toy segment:'' [[Omega Supreme (Energon)|Omega Supreme]] flies through the air and rides the rails before transforming to robot mode and landing near Grand Convoy. The two combine to form Powerlinx Omega Supreme.

*'''Rodimus Convoy''' [http://www.fantofan.jp/anime/sl-cm3.wmv]
: ''Toy segment:'' [[Rodimus (Energon)|Rodimus Convoy]] powerlinx with [[Prowl (Energon)|Red Alert]], Hot Shot, Roadbuster, Sky Fire, and Inferno.

*'''Wing Saber''' [http://www.fantofan.jp/anime/sl-cm4.wmv]
: ''Toy segment:'' Wing Saber [[Powerlinx|Super Links]] with Grand Convoy to form Wing Convoy. Wing Convoy flies through a large group of [[Terrorcon (Energon)|Terrorcons]] so fast, they miss him and shoot each other.

[[Image:SL Special Secret Video Team Convoy.jpg|right|200px|thumb]]
*'''Super Link "Special Secret Video: Super Combining Soldiers"''' [https://www.youtube.com/watch?v=uwgMXT0AfS0]
: ''Notes:'' A promotional video for the then-upcoming ''[[Transformers: Energon (franchise)|Super Link]]'' cartoon and toyline. It tells the back story of ''Super Link'' before going into profiles for Grand Convoy, the Grand Cross, Sky Fire, Hot Shot, Inferno, Super Linking, Roadbuster, [[Strongarm (Energon)|Blast Arm]], and [[Kicker Jones|Kicker]]. The Terrorcons and Megazarak also get a mention. The video finishes out with a photo gallery of the some of the earlier ''Super Link'' toy releases. Several pieces of concept art are shown. This video was released on a VHS tape or DVD packaged with the December 2003 issue of ''TV Magazine''.

*'''[[Transformer Superlink: Original Soundtrack Mission I|Original Soundtrack Mission I]]''' [https://www.youtube.com/watch?v=ndxw4gWE7cw]
: ''Animation:'' Various excerpts from ''[[Transformers: Energon (cartoon)|Super Link]]''.

*'''[[Interchannel#DVDs|DVDs]]''' [https://www.youtube.com/watch?v=kqZQyVR5FfY&t=18]
: ''Animation:'' Excerpt of Grand Convoy and the Grand Force forming the Grand Cross.

== [[Robotmasters (franchise)|Robotmasters]] ==
[[Image:Robot Masters commercial.jpg|thumb|200px||When it's laser time put on the 3-D shades!]]
*'''Robotmasters toyline''' [http://www.fantofan.jp/news/video/rm1.wmv], [https://www.youtube.com/watch?v=1RiAUZabq4s]

: ''Animation:'' [[Starscream (G1)|Starscream]] fights [[Optimus Primal (BW)|Optimus Primal]] as [[Optimus Prime (G1)|Convoy]] takes on [[Megatron (BW)|Beast Megatron]]. Megatron's dino head bites Prime on the hand.
: ''Toy segment:'' The Destrons and Cybertrons stand around as the camera pans and cuts, then explosive effects go off around them.
: ''Notes:'' This ad was available on the DVD packed in with RM-01 Convoy and RM-21 Burning Beast Convoy.

*'''Robotmasters toyline 2''' [http://www.fantofan.jp/news/video/rm1.wmv], [https://www.youtube.com/watch?v=3c_QJzzzbGc]
: ''Animation:'' Starscream, Convoy, Beast Convoy and Beast Megatron all strike poses.
: ''Toy segment:'' Megatron transforms amongst the other Destrons. [[Mirage (G1)|Ligier]] and the Cybertrons race toward camera. Convoy and Beast Convoy transform. The entire ''Robotmasters'' toyline stands around while laser effects are superimposed on them.
: ''Notes:'' This ad was available on the DVD packed in with RM-01 Convoy and RM-21 Burning Beast Convoy. Includes an end tag for the [[Fortress Maximus (RID)#Robotmasters 2|Cybertron City]] giveaway contest.

==[[Transformers: Cybertron (cartoon)|Galaxy Force]]==
*'''Cartoon debut promo''' [https://www.youtube.com/watch?v=T70UQrQaYuE&t=18]
: ''Animation:'' Various excerpts from ''[[Transformers: Cybertron (cartoon)|Galaxy Force]]''.

[[Image:Galaxy Convoy Commercial.jpg|right|200px|thumb]]
*'''Galaxy Convoy and Nitro Convoy''' [https://www.youtube.com/watch?v=CJc0WaV5tsU&t=18]
: ''Toy segment:'' [[Optimus Prime (Armada)|Galaxy Convoy]] races down a city street with [[Hot Shot (Armada)|Exellion]], [[Overhaul (Cybertron)|Jackshot]] and [[Scattorshot (Cybertron)|Backpack]] and [[Jetfire (Armada)|Dreadlock]] flying overhead. Convoy transforms to robot mode, then [[Super Mode]]. He demonstrates his Force Chip-activated abilities. [[Override (Cybertron)|Nitro Convoy]] transforms.
: ''Notes:'' The Nitro Convoy segment comes from a [https://www.youtube.com/watch?v=IyZRhuuf6Es Takara promotional video].
:*'''Galaxy Convoy and Master Megatron''' [https://www.youtube.com/watch?v=_LXidZz5zm0&t=18] - An edited-down version of the previous commercial with the Nitro Convoy segment replaced by a [[Megatron (Armada)|Master Megatron]] segment. The Master Megatron segment comes from the same promo video as the aforementioned Nitro Convoy segment.

*'''Ligerjack & Sonic Bomber''' [http://fantofan.jp/news/video/gfad6.wmv]
: ''Toy segment:''[[Overhaul (Cybertron)|Ligerjack]] transforms to lion mode before forming Liger Convoy with Galaxy Convoy. [[Wing Saber (Energon)|Sonic Bomber]] combines with Galaxy Convoy into Sonic Convoy.
:*'''Ligerjack''' [http://fantofan.jp/news/video/gfad5.wmv] - The Ligerjack portion of the previous commercial.

[[Image:Flame Convoy Commercial.jpg|right|200px|thumb]]
*'''Flame Convoy''' [http://fantofan.jp/news/video/gf/gfad4.wmv]
: ''Toy segment:'' [[Scourge (Cybertron)|Flame Convoy]] stomps on the ground, flips out his extra heads and spews fire before transforming.

*'''"[[Call You... Kimi to Boku no Mirai|CALL YOU... Kimi to Boku no Mirai]]" CD single''' [https://www.youtube.com/watch?v=gjLqUrWxAis&t=18]
: ''Animation:'' Various ''Galaxy Force'' excerpts, including Galaxy Convoy's [[stock footage]] transformation.

*'''New Show: Transformers Galaxy Force Special Clip''' [https://www.youtube.com/watch?v=6e7AhEpGcpc]
: ''Notes:'' A demo reel with test footage of Galaxy Convoy, Master Megatron, Starscream, various Cybertrons, and [[Vector Prime]]. Originally aired on a TV in Takara's booth at the 2004 Tokyo Entertainment Market. The narration and opening theme music was replaced with Lion's rendition of the Transformers [[theme song]] for the video's release on DVD. The DVD was given away via Toys"R"Us Japan stores to the first 10,000 customers purchasing GC-01 Galaxy Convoy in December 2004.

*'''Rise! New Commander Galaxy Convoy!"''' [https://www.youtube.com/watch?v=KvsjngLBR54]
: ''Notes:'' Narrated by Galaxy Convoy, the video starts off by going over the back story for ''Galaxy Force''. Galaxy Convoy then starts profiling his troops [[Landmine (Energon)|Guardshell]], Exillion, Jackshot, and Backpack. He then talks about Earth and the [[Autobot|Cybertrons]]' [[human]] allies, [[Coby Hansen|Coby]], [[Bud Hansen|Bud]], and [[Lori Jiménez|Lori]]. Finally, he discusses the [[Decepticon|Destrons]] Master Megatron, Starscream and [[Thundercracker (Armada)|Thundercracker]]. This video, along with "Toy Introduction" and "Robotmasters Special Footage: [[Fight! The Group of the Strongest Commanders!]]", was released on the ''Galaxy Force'' "Special Secret DVD" packed in with the December 2004 issue of ''TV Magazine''.

*'''Toy Introduction''' [https://www.youtube.com/watch?v=T3_qAWkSRYo&t=18]
: ''Notes:'' Galaxy Convoy comments upon the early ''Galaxy Force'' toy releases and urges you to get them from your local toy retailer when they're released. This video, along with "Rise! New Commander Galaxy Convoy!" and "Robotmasters Special Footage: [[Fight! The Group of the Strongest Commanders!]]", was released on the ''Galaxy Force'' "Special Secret DVD" packed in with the December 2004 issue of ''TV Magazine''.

[[Image:GF Secret File Micron Team.jpg|right|200px|thumb]]
*'''Transformers - Galaxy Force! Secret File!''' [https://www.youtube.com/watch?v=13i8h71iF1g]
: ''Notes:'' Similar to the previous video in that Galaxy Convoy once again describes the back story of ''Galaxy Force'' and profiles his allies and enemies. This time, however, there are additional characters profiled. These include Dreadlock, Vector Prime, the [[Recon Mini-Con Team|Micron Team]], [[Clocker (Cybertron)|Skids]], [[Brakedown (Cybertron)|Autolander]], [[Ransack (Cybertron)|Gasket]], [[Crumplezone (Cybertron)|Landbullet]], Nitro Convoy, [[Snarl (Cybertron)|Fang Wolf]], and Flame Convoy. This video was released along with the "Toy Data File" as a pack-in DVD with the March 2005 issue of ''TV-Kun''.

*'''Toy Data File''' [https://www.youtube.com/watch?v=IyZRhuuf6Es&t=18]
: ''Notes:'' Galaxy Convoy talks about the abilities of his allies and enemies while their toys demonstrate. Includes Galaxy Convoy, Master Megatron, [[Sideways (Armada)|Noisemaze]], Nitro Convoy, Skids, Autolander, Gasket, Landbullet, [[Dirt Boss (Cybertron)|Inch-Up]], Fang Wolf, [[Undermine (Cybertron)|Dino Shout]], and Flame Convoy. This video was released along with the "Secret File" as a pack-in DVD with the March 2005 issue of ''TV-Kun''.
:''You, go get the ''Transformers Galaxy Force'' toys too!''

==''[[Transformers (film)|Transformers]]''==
*'''Teaser''' [https://www.youtube.com/watch?v=LoJJI5ankhM&t=18]
:Premiered ?? 2007. Same as the English teaser trailer with the text narration and logo switched to Japanese.

[[Image:TF2007 Japanese Trailer 1 Bay & Spielberg.jpg|right|250px|thumb]]
*'''Trailer #1''' [https://www.youtube.com/watch?v=4FNYrYF-6Es&t=18]
:Premiered ?? 2007. Has an introduction by [[Steven Spielberg]] and [[Michael Bay]] where they speak mostly in English and what Japanese they do speak is not well pronounced. The trailer itself is an edited down (to accommodate the intro no doubt) version of the 1st full length U.S. trailer with the brief scene of [[Sam Witwicky|Sam]] and [[Mikaela Banes|Mikaela]] happening upon a recently crash landed Transformer, every scene between "And Executive Producer Steven Spielberg" and "Most will come to destroy us", and the scene of Sam being questioned by [[Barricade (Movie)|Barricade]] have been removed. The scenes of Sam and Mikaela holding hands and Starscream flying have been flipped. The scenes between [[Starscream (Movie)|Starscream]] jetting and [[Bonecrusher (Movie)|Bonecrusher]] destroying the bus have all been removed except the scene of [[William Lennox|Lennox]] holding [[Jorge Figueroa|Fig]]'s hand. In their place, a scene with [[Scorponok (Movie)|Scorponok]] has been added in. The text narration has been changed to Japanese and Japanese subtitles have been added.

[[Image:TF2007 Transforming Pen Ad.jpg|right|250px|thumb]]
*'''Trailer #2''' [https://www.youtube.com/watch?v=FXBX7SDF3vA]
:Premiered 26 June 2007. Similar progression of scenes to the first theatrical trailer, but using many new scenes which had not been used in promotional spots up to that point. Features an ad for a Transformers-themed transforming pen at the end of the trailer.

*'''TV spot #1''' [https://www.youtube.com/watch?v=XdtXu9jO6Jg&t=18]
:Air date ?? July 2007. Same as the English language spot "Hidden" with text narration in Japanese. Has the same transforming pen end tag as trailer #2.

[[Image:Movie Blackout SOCCENT.JPG|right|250px|thumb]]
*'''Super Event(?)''' [https://www.youtube.com/watch?v=yGv0Ycfk-CA]
:Air date ?? July 2007. Same as the English language spot "Everything Changes" with the text narration changed to Japanese. Keeps the English announcer's "Transformers" at the end, albeit with the 's' cut off.
:*'''Super Event(?)''' [https://www.youtube.com/watch?v=3XMi8KtWKAU&t=18] - Edited down version of the previous commercial.

*'''Countdown (?)''' [https://www.youtube.com/watch?v=WpS_eLLzwjk&t=18]
:Air date ?? July 2007. "What you're about to see, is totally classified." "Dear god, what is this?" "WE'RE UNDER ATTACK!" "We're facing war against a civilization far superior to our own." "Our enemy could take any shape. They could be anywhere." "GO GO GO GO!" "NO NO NO MOVE!" "INCOMING!" "What is that?" "BRING IT!"

*'''Transform(?)''' [https://www.youtube.com/watch?v=zKBL37awhd8&t=18]
:Air date ?? July 2007. "My god." "Cool mom!" Features a clip of Frenzy transforming into Mikaela's cellphone that isn't used in any other promos.
:*'''Transform(?)''' [https://www.youtube.com/watch?v=5Ni-4eiRM_Q&t=18] - Edited down version of the previous commercial.

*'''Action(?)''' [https://www.youtube.com/watch?v=9QH1Y0LPimU&t=18]
:Air date ?? July 2007. "My god." Features [[Blackout (Movie)|Blackout]] in [[Mission City]], Scorponok chasing the soldiers, Sam retreating from Barricade, Starscream flying and Sam running from [[Megatron (Movie)|Megatron]]. Utilizes Linkin Park's "[[What I've Done]]" as background music.

*'''Drama''' [https://www.youtube.com/watch?v=3WpTGXC3Zq0]
:Air date ?? July 2007. "We're facing war against a civilization far superior to our own." "Good luck to us all."

[[Image:Steering wheel robot.JPG|right|250px|thumb]]
*'''TV Spot #6''' [http://www.takaratomy.co.jp/products/TF/video/movie08.html]
:Air date ?? July 2007. Has no narration of any kind. Uses a number of scenes not used in other ads including Bumblebee being restrained under [[Hoover Dam]] by [[Sector Seven]], [[Nokia-bot]] knocking itself out, and the [[steering wheel robot]] attacking the socialite.

*'''#1 Movie''' [http://www.takaratomy.co.jp/products/TF/video/movie10.html]
:Air date ?? August 2007. Same as the 15 second version of "Transform" with a caption promote the movie's status as the #1 film in Japan under the opening scenes featuring Frenzy.

*'''#1 Movie version 2''' [http://www.takaratomy.co.jp/products/TF/video/movie11.html]
:Air date ?? August 2007. Same as "Action" with a caption promoting the movie's status as the #1 film in Japan under the scenes of Scorponok chasing the soldiers, Barricade interrogating Sam, Starscream transforming and flying off and Megatron busting through the floor of a building in pursuit of Sam.

*'''#1 Movie version 3''' [http://www.takaratomy.co.jp/products/TF/video/movie12.html]
:Air date ?? August 2007. Same as "Drama" with a caption to promote the movie's status as the #1 film in Japan under the opening scenes.

*'''Transformers: The Game (PS3)''' [https://www.youtube.com/watch?v=40IodoQRp4E&t=18]
:Air date ?? June 2007. Features clips of Starscream flying under and flipping onto a bridge and the end of [[Optimus Prime (Movie)|Optimus Prime]]'s first transformation from the [[Transformers (film)|movie]]. Game footage is almost exclusively of fighting or destruction.

[[Image:Core Movie Figures Commercial.jpg|right|200px|thumb]]
*'''Movie toys (Kids)''' [https://www.youtube.com/watch?v=MlZuLDfOa9I]
: ''Notes:'' This is an edited down and dubbed version of the U.S. "Movie core characters" spot.
:*'''Movie toys (Adult)''' [http://www.takaratomy.co.jp/products/TF/video/video02.html] - Same as the above commercial but with the "Transformers" sound clip replaced with a similar clip from the Japanese Generation One commercials.

*'''Optimus Prime''' [http://www.takaratomy.co.jp/products/TF/video/videosp.html]
: ''Notes:'' The old Japanese "Trans-for-mer!" soundbyte plays before the [[The Transformers (franchise)|Generation One]] [[logo]] flips to the movie style logo and scenes from the film are played. Optimus Prime transforms. This was a web only commercial.

*'''Optimus Prime 2''' [http://www.takaratomy.co.jp/products/TF/video/video03.html]
: ''Animation:'' Excerpts of [[Optimus Prime (G1)|Convoy]] from ''[[The Transformers (cartoon)|Fight! Super Robot Lifeform Transformers!]]''.
: ''Toy segment:'' The "Trans-for-mer!" soundbyte plays before [[Optimus Prime (G1)|G1 Convoy]] transforms next to an inset of his animated Transformation. A [[scene transition]] occurs with the G1 sound effect and the frame flipping to show the movie style logo and a scene from the film. Optimus Prime transforms.
: ''Notes:'' The Optimus Prime transformation is reused from the previous ad. This was part of a series of web only commercials comparing Movie Transformers to their Generation One counterparts.

[[Image:TF2007 Bumblebee Japanese Web Ad.jpg|right|200px|thumb|*Yakety Sax plays*]]
*'''Bumblebee''' [http://www.takaratomy.co.jp/products/TF/video/video04.html]
: ''Animation:'' Clips of [[Bumblebee (G1)|Bumble]] from ''Fight! Super Robot Lifeform Transformers!''.
: ''Toy segment:'' The Bumble toy is transformed to comedy musical accompaniment before a scene change to 70's Camaro Bumblebee being transformed and much "cooler" sounding music.
: ''Notes:'' This was part of a series of web only commercials comparing Movie Transformers to their Generation One counterparts.

*'''Megatron''' [http://www.takaratomy.co.jp/products/TF/video/video05.html]
: ''Animation:'' Clips of [[Megatron (G1)|Megatron]] from ''Fight! Super Robot Lifeform Transformers!''.
: ''Toy segment:'' The G1 Megatron toy (minus the stock and silencer) is transformed to laid back rock music before a scene change to Movie Megatron being transformed and much "cooler" sounding music.
: ''Notes:'' This was part of a series of web only commercials comparing Movie Transformers to their Generation One counterparts.

*'''Starscream''' [http://www.takaratomy.co.jp/products/TF/video/video06.html]
: ''Animation:'' Clips of [[Starscream (G1)|Starscream]] from ''Fight! Super Robot Lifeform Transformers!''.
: ''Toy segment:'' [[The Transformers Collection]] [[Starscream (G1)/toys#Transformers Collection|version]] of the G1 Starscream toy is transformed to laid back rock music before a scene change to Movie Starscream being transformed and much "cooler" sounding music.
: ''Notes:'' This was part of a series of web only commercials comparing Movie Transformers to their Generation One counterparts.

*'''Autobot Jazz''' [http://www.takaratomy.co.jp/products/TF/video/video07.html]
: ''Animation:'' Clips of [[Jazz (G1)|Meister]] from ''Fight! Super Robot Lifeform Transformers!''.
: ''Toy segment:'' Meister is transformed to laid back rock music before a scene change to [[Jazz (Movie)|Autobot Jazz]] being transformed and much "cooler" sounding music.
: ''Notes:'' This was part of a series of web only commercials comparing Movie Transformers to their Generation One counterparts.

==''[[Transformers: Revenge of the Fallen (film)|Transformers: Revenge]]''==
[[Image:rotf-paris.jpg|right|250px|thumb]]
*'''Trailer 1''' [http://www.tf-revenge.jp/video/]
Premiered ?? 2009. Same as the U.S. teaser trailer but with Japanese text narration and subtitles.

*'''Trailer 2''' [https://www.youtube.com/watch?v=9EyMhtegKoo&t=18]
Premiered 19(?) May 2009. Same as the first full U.S. trailer with Japanese text narration and subtitles.

*'''TV CM1''' [https://www.youtube.com/watch?v=XjqhJ8AE8eg]
Air date ?? 2009. "It's not over." "BUMBLEBEE!"

[[Image:Ravagerotfteaser.jpg|right|250px|thumb]]
*'''TV CM2''' [https://www.youtube.com/watch?v=AwfJhhq_NeE]
Air date ?? 2009. "You don't stop, you don't hide. You run." "Sam!"

*'''TV CM3''' [https://www.youtube.com/watch?v=vnWgEIkZn-Q]
Air date ?? 2009. "Aughh!" "Sam!" "WE GOT A WHOLE LOTTA FIGHT COMIN OUR WAY!" "You don't stop, you don't hide. You run."

*'''Web CM1''' [https://www.youtube.com/watch?v=NqOxzUZtskA]
Online spot released ?? 2009. Same as the U.S. TV spot "Fate" with Japanese subtitles and text narration. Retains the English vocal narration "Transformers. A Michael Bay film."

[[Image:Rotf_t2_egyptpyramids.jpg|right|250px|thumb]]
*'''Web CM2''' [https://www.youtube.com/watch?v=nd9E6Om-wto]
Online spot released ?? 2009. Same as the U.S. TV spot "Team Kids" with Japanese subtitles and text narration. The English vocal narration is retained with the line "Only one team... will transform you summer" changed to "Only one team... will transform your world."

*'''Web CM3''' [https://www.youtube.com/watch?v=jvMOYAVK3k8]
Online spot released ?? 2009. Same as the U.S. TV Spot "Destiny" with Japanese subtitles and text narration. Retains the English vocal narration at the end.

*'''ROTF on TV Asahi''' [https://www.youtube.com/watch?v=k2skqfPqKoQ&t=18]
: ''Notes:'' 15 second ad for the ''[[Transformers: Revenge of the Fallen (film)|Transformers: Revenge of the Fallen]]'' film airing at 10 on TV Asahi. Features [[Bumblebee (Movie)|Bumblebee]] busting out of Sam's garage and [[Optimus Prime (Movie)|Optimus Prime]] hanging onto [[Demolishor (ROTF)|Demolishor]]. The narration has had a heavy flanging effect applied to it.
[[Image:Japanese ROTF Toy Commercial.jpg|right|200px|thumb]]

*'''Movie Characters and Gravity Bots''' [https://www.youtube.com/watch?v=Rtuvvm2dUok&t=18]
: ''Toy segment:'' Megatron and the Decepticons attack a city. Optimus Prime, Bumblebee, [[Ironhide (Movie)|Ironhide]] and [[Sideswipe (Movie)|Sideswipe]] roll to the rescue! Optimus Prime transforms and shows off his [[Dual Energon Swords]]. The end segment shows two individuals demonstrating the transformations of [[Gravity Bot]]s Optimus Prime and Bumblebee.
: ''Notes:'' Includes a brief clip from the movie of Bumblebee firing his cannon.
{{-}}

==[[Transformers Animated (cartoon)#Japanese release|Transformers Animated]]==
*'''15-second commercial''' [https://www.youtube.com/watch?v=XHz9fIwn6Hg] (March [[2010]])
: ''Animation:'' Excerpts from "[[Transform and Roll Out]] Part 1"
: ''Narration:'' [[Optimus Prime (Animated)|Optimus Prime]] ([[Hiroki Takahashi]])
: ''Hello, good children, are all of you well? I am Optimus Prime. I'm an Autobot leader who fights for the sake of protecting peace.'' Transformers Animated ''begins on April 3 at 8am.''

*'''30-second commercial after ''[[Rescue Fire|Tomica Hero: Rescue Fire]]''<nowiki>'</nowiki>s epilogue''' [https://www.youtube.com/watch?v=iVe33iVGoCk] ([[March 26]], [[2010]])
: ''Animation:'' Excerpts from "[[Transform and Roll Out]] Part 1"
: ''Narration:'' Optimus Prime, [[Bumblebee (Animated)|Bumblebee]] ([[Daisuke Kishio]]), [[Megatron (Animated)|Megatron]] ([[Norio Wakamoto]])
: Bumblebee: *sigh*''Rescue Fire''<nowiki>'</nowiki>s over...
: Optimus: ''Rescue Fire'' sure was fun.
: Bumblebee: I loved Ritsuka-chan.
: Optimus: Everyone, ''Rescue Fire'' may be over, but next week ''Transformers Animated'' starts!
: Bumblebee: You'll all watch, right?
: Megatron: If you don't, I'm haunting your dreams.
: Optimus: It's you, Megatron!
: Megatron: What's the matter, Optimus Prime?
: Bumblebee: What are you here for?!
: Megatron: To promote the show!
: Optimus: Then, just this once, let's shake hands
: Megatron: I refuse. ''Transformers Animated''! Be sure to watch!
: Optimus: That should my line!
: Bumblebee: You'll watch, right?!

{{note|The commercials below are the online previews that differ slightly from their on-air version in terms of what's spoken by whom.}}

*'''''[[Transform and Roll Out|The Heroes Are Called Autobots]]'' 15-second commercial''' ([[April 3]], 2010) [http://www.nicovideo.jp/watch/sm10269744] (Account required)
: ''Animation:'' Excerpts from "[[Transform and Roll Out]] Part 2"
: ''Narration:'' Bumblebee, [[Bulkhead (Animated)|Ironhide]] ([[Kenta Miyake]])
: Bumblebee: I'm Bumblebee! Oh slag! There's a big monster on the rampage, Ironhide! ("big" = "dekai" でかい or "dekkai" でっかい)
: Ironhide: Big is Hokkaido! Hokkaido is big! (''Dekkaido wa Hokkaidō! Hokkaidō wa dekkaido!'')
: Bumblebee: ''Transformers Animated'' on [[April 10]], Saturday, at 8am!

*'''''[[Transform and Roll Out|Secret of the AllSpark]]'' 15-second commercial''' ([[April 10]], 2010) [http://www.nicovideo.jp/watch/sm10340849] (Account required)
: ''Animation:'' Excerpts from "[[Transform and Roll Out]] Part 3"
: ''Narration:'' [[Starscream (Animated)|Starscream]] ([[Jin Yamanoi]])

*'''''[[Sound and Fury|The Great Sound Wave Operation]]'' 15-second commercial''' ([[April 17]], 2010) [http://www.nicovideo.jp/watch/sm10414077] (Account required)
: ''Animation:'' Excerpts from "[[Sound and Fury]]"
: ''Narration:'' Megatron

*'''''[[The Thrill of the Hunt|Don't Wipe Away the Memories]]'' 15-second commercial''' ([[April 24]], 2010) [http://www.nicovideo.jp/watch/sm10487880] (Account required)
: ''Animation:'' Excerpts from "[[The Thrill of the Hunt]]"
: ''Narration:'' Optimus

*'''''[[Home Is Where the Spark Is|The Immortal Megatron]]'' 15-second commercial''' ([[April 30]], 2010) [http://www.nicovideo.jp/watch/sm10565793] (Account required)
: ''Animation:'' Excerpts from "[[Home Is Where the Spark Is]]"
: ''Narration:'' Optimus and Ironhide
: Optimus: Try saying "Transformers Animated" very fast!
: Ironhide: Transformers Animated! Transformers Animated! Transformers Animated! Transformers Anima-pukka! Eh-heh...
: Optimus: "Transformers Animated!"
: Ironhide: Said it.

*'''''[[Total Meltdown|Challenge of the Burning Giant]]'' 15-second commercial''' ([[May 7]], 2010) [http://nicovideo.jp/watch/sm10647723] (Account required)
: ''Animation:'' Excerpts from "[[Total Meltdown]]"
: ''Narration:'' [[Meltdown (Animated)|Prometheus Black]] ([[Fumihiko Tachiki]])

*'''''[[Blast from the Past|Birth of the Dinobots!]]'' 15-second commercial''' ([[May 15]], 2010) [http://nicovideo.jp/watch/sm10723545] (Account required)
: ''Animation:'' Excerpts from "[[Blast from the Past]]"
: ''Narration:'' Optimus

*'''''[[Nanosec (episode)|Trap Time]]'' 15-second commercial''' ([[May 22]], 2010) [http://nicovideo.jp/watch/sm10800404] (Account required)
: ''Animation:'' Excerpts from "[[Nanosec (episode)|Nanosec]]"
: ''Narration:'' [[Nanosec]] ([[Takehito Koyasu]]), Bumblebee, Ratchet

*'''''[[Along Came a Spider|Shadow of the Spider-Woman]]'' 15-second commercial''' ([[May 29]], 2010) [http://nicovideo.jp/watch/sm10878866] (Account required)
: ''Animation:'' Excerpts from "[[Along Came a Spider]]"
: ''Narration:'' Optimus

*'''''[[Lost and Found (episode)|Fierce Battle at the Bottom of the Lake]]'' 15-second commercial''' ([[June 5]], 2010) [http://nicovideo.jp/watch/sm10956385] (Account required)
: ''Animation:'' Excerpts from "[[Lost and Found (episode)|Lost and Found]]"
: ''Narration:'' [[Blitzwing (Animated)|Blitzwing]] ([[Yūichi Nagashima]])

*'''''[[Survival of the Fittest|Showdown! Dinobots]]'' 15-second commercial''' ([[June 12]], 2010) [http://nicovideo.jp/watch/sm11038363] (Account required)
: ''Animation:'' Excerpts from "[[Survival of the Fittest]]"
: ''Narration:'' [[Grimlock (Animated)|Grimlock]] ([[Keiji Fujiwara]]), [[Swoop (Animated)|Swoop]] ([[Nobuo Tobita]]), [[Snarl (Animated)|Snarl]]

*'''''[[Headmaster (episode)|Rein in the Headmaster!]]'' 15-second commercial''' ([[June 19]], 2010) [http://nicovideo.jp/watch/sm11110782] (Account required)
: ''Animation:'' Excerpts from "[[Headmaster (episode)|Headmaster]]"
: ''Narration:'' [[Sari Sumdac (Animated)|Sari Sumdac]] ([[Satomi Akesaka]]), Bumblebee, Ironhide, Prowl, Ratchet, Optimus Prime

*'''''[[Megatron Rising - Part 1|Megatron's Resurrection, Part 1]]'' 15-second commercial''' ([[June 26]], 2010) [http://nicovideo.jp/watch/sm11187052] (Account required)
: ''Animation:'' Excerpts from "[[Megatron Rising - Part 1]]"
: ''Narration:'' ???

*'''''[[Megatron Rising - Part 2|Megatron's Resurrection, Part 2]]'' 15-second commercial''' ([[July 3]], 2010) [http://nicovideo.jp/watch/sm11260494] (Account required)
: ''Animation:'' Excerpts from "[[Megatron Rising - Part 2]]"
: ''Narration:'' Blitzwing, [[Lugnut (Animated)|Lugnut]] ([[Kentarō Itō]])

*'''''[[The Elite Guard|Elite Guard]]'' 15-second commercial''' ([[July 10]], 2010) [http://nicovideo.jp/watch/sm11336980] (Account required)
: ''Animation:'' Excerpts from "[[The Elite Guard]]"
: ''Narration:'' [[Sentinel Prime (Animated)|Sentinel]] ([[Junichi Suwabe]]), [[Jazz (Animated)|Jazz]] ([[Hideo Ishikawa]])

*'''''[[The Return of the Headmaster|Headmaster, Once Again!]]'' 15-second commercial''' ([[July 17]], 2010) [http://nicovideo.jp/watch/sm11462952] (Account required)
: ''Animation:'' Excerpts from "[[The Return of the Headmaster]]"
: ''Narration:'' [[Headmaster (Animated)|Henry Masterson]] ([[Kōsuke Okano]])

*'''''[[Mission Accomplished|Blast-Extinguishing Complete!]]'' 15-second commercial''' ([[July 24]], 2010) [http://nicovideo.jp/watch/sm11493428] (Account required)
: ''Animation:'' Excerpts from "[[Mission Accomplished]]"
: ''Narration:'' Bumblebee, Optimus

*'''''[[Garbage In, Garbage Out|Wreck-Gar's Rampage]]'' 15-second commercial''' ([[July 31]], 2010) [http://nicovideo.jp/watch/sm11576565] (Account required)
: ''Animation:'' Excerpts from "[[Garbage In, Garbage Out]]"
: ''Narration:'' Ratchet, [[Arcee (Animated)|Arcee]] ([[Ayahi Takagaki]])

*'''''[[Velocity (episode)|Ratings Race!]]'' 15-second commercial''' ([[August 7]], 2010) [http://nicovideo.jp/watch/sm11660442] (Account required)
: ''Animation:'' Excerpts from "[[Velocity (episode)|Velocity]]"
: ''Narration:'' Megatron

*'''''[[A Fistful of Energon|Increasing Enemies]]'' 15-second commercial''' ([[August 14]], 2010) [http://nicovideo.jp/watch/sm11744858] (Account required)
: ''Animation:'' Excerpts from "[[A Fistful of Energon]]"
: ''Narration:'' Lugnut, Blitzwing

*'''''[[SUV: Society of Ultimate Villainy|Swindle's Scheme]]'' 15-second commercial''' ([[August 21]], 2010) [http://nicovideo.jp/watch/sm11827215] (Account required)
: ''Animation:'' Excerpts from "[[SUV: Society of Ultimate Villainy]]"
: ''Narration:'' ???

*'''''[[Autoboot Camp|Double Agent]]'' 15-second commercial''' ([[August 28]], 2010) [http://nicovideo.jp/watch/sm11907088] (Account required)
: ''Animation:'' Excerpts from "[[Autoboot Camp]]"
: ''Narration:'' ???

*'''''[[Black Friday (episode)|Heart of the Spider-woman]]'' 15-second commercial''' ([[September 4]], 2010) [http://nicovideo.jp/watch/sm11988049] (Account required)
: ''Animation:'' Excerpts from "[[Black Friday (episode)|Black Friday]]"
: ''Narration:'' [[Blackarachnia (Animated)|Blackarachnia]] ([[Ryōka Yuzuki]])

*'''''[[A Bridge Too Close, Part I|Respective Expectations]]'' 15-second commercial''' ([[September 11]], 2010) [http://nicovideo.jp/watch/sm12067298] (Account required)
: ''Animation:'' Excerpts from "[[A Bridge Too Close, Part I]]"
: ''Narration:'' Blitzwing, [[Blurr (Animated)|Blurr]] ([[Takahiro Sakurai]])

*'''''[[A Bridge Too Close, Part II|Enormous Power]]'' 15-second commercial''' ([[September 18]], 2010) [http://nicovideo.jp/watch/sm12143967] (Account required)
: ''Animation:'' Excerpts from "[[A Bridge Too Close, Part II]]"
: ''Narration:'' Bumblebee, Ratchet

*'''''[[TransWarped#Part I|Sari's Secret]]'' 15-second commercial''' ([[September 25]], 2010) [http://nicovideo.jp/watch/sm12221102] (Account required)
: ''Animation:'' Excerpts from "[[TransWarped#Part I|TransWarped]]"
: ''Narration:'' [[Optimus Prime (G1)|Optimus]] [[Tesshō Genda|Prime]], Optimus Prime

*'''''[[TransWarped#Part II|Sari, Transform!?]]'' 15-second commercial''' ([[October 2]], 2010) [http://nicovideo.jp/watch/sm12295088] (Account required)
: ''Animation:'' Excerpts from "[[TransWarped#Part II|TransWarped]]"
: ''Narration:'' Bumblebee

*'''''[[TransWarped#Part III|Megatron's Invasion]]'' 15-second commercial''' ([[October 9]], 2010) [http://nicovideo.jp/watch/sm12368592] (Account required)
: ''Animation:'' Excerpts from "[[TransWarped#Part III|TransWarped]]"
: ''Narration:'' Sentinel, Jazz

*'''''[[Three's a Crowd|The Stubborn Dirt Boss]]'' 15-second commercial''' ([[October 16]], 2010) [http://nicovideo.jp/watch/sm12444511] (Account required)
: ''Animation:'' Excerpts from "[[Three's a Crowd]]"
: ''Narration:'' ???

*'''''[[Where Is Thy Sting?|Wasp's Revenge]]'' 15-second commercial''' ([[October 23]], 2010) [http://nicovideo.jp/watch/sm12517851] (Account required)
: ''Animation:'' Excerpts from "[[Where Is Thy Sting?]]"
: ''Narration:'' Bumblebee, Ratchet

[[Image:Japanese_Animated_Wave1Toys_Commercial.jpg|right|200px|thumb|"Olé!"]]
*'''First Eleven figures''' [https://www.youtube.com/watch?v=MlspqsUXvQg]
: ''Toy segment:'' Optimus Prime and his crew of Autobots race down a city street to confront Megatron, [[Blackarachnia (Animated)|Blackarachnia]], Starscream, and... [[Lockdown (Animated)|Lockdown]]? Again? Then [[Cliffjumper (Animated)|Cliffjumper]] and [[Dirge (Animated)|Dirge]] pop up out of nowhere for the static end shot. Ooookay.

*'''"Animated" airing on {{w|Cartoon Network (Japan)|Cartoon Network Japan}}''' [http://www.nicovideo.jp/watch/sm10864079] (Account required)
: Commercial for "Transformers Animated" to air on Japan's Cartoon Network starting on [[June 5]], 2010, at 6:30AM and 4:00PM. Excerpts from "[[Transform and Roll Out]]."

*'''DVD Vol. 1 Trailer''' [https://www.youtube.com/watch?v=2ZEYECLvVZs]
: Tells the back story of ''Transformers Animated'', linking it to the 2007 movie. Includes footage of the Autobots working on a [[space bridge]] from "[[Transform and Roll Out]]", and the [[Transformers Evo.|Japanese intro]] to the series. Promotion of the Japanese DVD's release on [[August 6]], [[2010]], from [http://dvd.paramount.jp/tfa/ Paramount Japan's site]. Also promotes [[Sega]]'s arcade games "[[Transformers Animated: The Chase]]" and [[Transformers Animated: The Shooting]]", as well the limited mail-away prize gold-plated Deluxe Earth-mode Optimus Prime.
: ''The world will change. The future will be created...''

== [[Transformers United]] ==
*'''Transformers United DVD CM''' [https://www.youtube.com/watch?v=EejvhYAGCzE]
: A three minute promo featuring the first ten Transformers United toys. The transformations are shown being done by hand, rather than being filmed in stop motion as they usually are for Japanese commercials.

== [[Transformers: Dark of the Moon (franchise)|Transformers/Dark Side Moon]] ==
*'''MechTech Wars''' [https://www.youtube.com/watch?v=ev-uiIy_tmw]
: A promo for the Japanese exclusive [[MechTech Wars]] game. The features of the cards used in the game are highlighted along with ability to use them to play with your computer, cellphone or a game terminal. Some battle footage from the game is shown as well.

== [[Transformers: Prime (franchise)|Transformers: Prime]] ==
*'''Arms Microns''' [https://www.youtube.com/watch?v=nzuLjWMkyNU]
: [[Megatron (WFC)|Megatron]], [[Soundwave (WFC)]] and [[Starscream (WFC)|Starscream]] swoop in to confront [[Optimus Prime (WFC)|Optimus Prime]], [[Ratchet (WFC)|Ratchet]], [[Bulkhead (Prime)|Bulkhead]] and [[Bumblebee (WFC)|Bumblebee]] as they drive on a desert road. Megatron transforms and uses [[Gora]] to clash with Optimus Prime and [[O.P.]].
: ''Notes:'' This ad is mostly stop-motion animation using the toys but the fly-in of the Decepticons appears to be CGI.

== [[Transformers: Age of Extinction (film)|Transformers: Lost Age]] ==
{{note|In addition to the Japan only trailer below, there were also Japanese subtitled versions of the English teaser and payoff trailers.}}

*'''Trailer''' [https://www.youtube.com/watch?v=Z7SGuehFY9o]
: Uploaded [[April 24]] [[2014]]. Similar to the first Japanese trailer for ''[[Transformers (film)|Transformers]]'', this one begins with an introduction by a famous American associated with the film. Instead of [[Steven Spielberg]] and [[Michael Bay]], this time it's new lead actor [[Mark Wahlberg]]. Unlike his predecessors, he speaks only English. This is accompanied by Japanese subtitles. The remainder of the trailer is a heavily edited down version of the US trailer with most of the footage unique to that trailer (i.e. the footage not found in the first two US commercials) removed. Notable exceptions are the brief scene with [[Tessa Yeager|Tessa]]'s "Dad, you can't keep spending money on junk" voice over, the pan past [[Lucas Flannery]] to Optimus Prime and the scene of a Stinger transforming in front of Bumblebee.

*'''Overdubbed Trailer''' [https://www.youtube.com/watch?v=AkoLCH1yXLA]
: Uploaded [[July 3]], 2014. A 48 second mini-trailer using dubbed footage instead of subtitled footage like the first trailer. It is soundtracked with the [[Imagine Dragons]] song "[[Battle Cry]]".

*'''Destroyer''' [https://www.youtube.com/watch?v=3KXTQl-Cn1U]
: Uploaded [[July 1]], 2014 with the [[Commercial/Age of Extinction#TV tie-in Commercials|ESPN "Future of Soccer" ad]]. Uploaded [[July 2]] on it's own. A slightly modified version of the [[Commercial/Age of Extinction#TV spots|English language Destroyer ad]] with Tessa's "Help me!" line removed and the clip of her being caught by Bumblebee extended. This ad has English audio with subtitles.
:*'''Destroyer''' [https://www.youtube.com/watch?v=_j93fLJxkhQ] (15 sec) - An edited down version of the previous ad.

*'''Desperate Situation''' [https://www.youtube.com/watch?v=TkjaLWLWhMQ]
: Uploaded [[July 2]], 2014. English audio for the movie clips with Japanese subtitles. "This is not war." "Help me!" "Tessa!" "It's human extinction." "Bumblebee!" "You gotta have faith Prime, maybe not in who we are" "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!" "but who we can be."
:*'''Desperate Situation''' [https://www.youtube.com/watch?v=nPPlGYyb5cw] (15 sec) - An edited down version of the previous ad with Japanese audio for the movie clips.

*'''Fate''' [https://www.youtube.com/watch?v=yrMV03wO-Kc]
: Uploaded July 2, 2014. English audio for the movie clips with Japanese subtitles. "Humans are hunting us, but a greater threat is coming." "He needs our help." "Why are you willing to help me?" "Because you trust me to." "Autobots, roll out!" "Promise me you're gonna keep her safe. Promise me!" "We are all targets now."
:*'''Fate''' [https://www.youtube.com/watch?v=BLD8Ko8rc3Q] (15 sec) - An edited down version of the previous ad.

*'''Autobot Dispatch!''' [https://www.youtube.com/watch?v=QiGX_lSJ-Mo]
:Uploaded [[July 11]], 2014. Uses Japanese audio for the movie clips.

*'''Hurry to Theaters''' [https://www.youtube.com/watch?v=HPgiYmsV3U8]
: Uploaded [[July 22]], 2014. Uses Japanese audio for the movie clips.

*'''Dinosaur Extinction!''' [https://www.youtube.com/watch?v=gInzvZ2PCt4]
:Uploaded [[July 27]], 2014. Narration is in Japanese, movie clip audio is in English. "What is that?"

*'''New Dimension 3D''' [https://www.youtube.com/watch?v=yS90eyzi01U]
: Uploaded July 27, 2014. "We are all targets now." "They're here."

*'''3D Attraction''' [https://www.youtube.com/watch?v=iRWM4sXsL9I]
: Uploaded [[August 3]], 2014. Japanese narration with English clips. "Whoa, whoa whoa!" "Bumblebee!"

*'''Movie Advanced dio story''' [https://www.youtube.com/watch?v=YcqwW-G8XUQ]
: Uploaded [[May 20]], 2014. Earth is shown floating in space. This is followed by [[Optimus Prime (Movie)/toys#Leader Class toys 5|Optimus Prime]], [[Bumblebee (Movie)/toys#Deluxe Class|Classic Bumblebee]] and [[Crosshairs (AOE)#Generations|Crosshairs]] transforming and rolling out from some rocky looking area. The Dinobots, [[Grimlock (AOE)#Voyager Class toys|Grimlock]], [[Slug (AOE)#Generations|Slug]] and [[Scorn#Generations|Scorn]] stomp around a similar looking area until meeting up with the Autobots. The Autobots transform to robot mode, which seems to enrage the Dinobots. The Dinobots charge the Autobots and knock them down. Prime manages to get back up, prompting the Dinobots to transform to robot mode themselves. Prime and Grimlock charge and collide in battle, leading to Optimus delivering a final blow. The blow prompts Grimlock to decide to shake hands with Optimus and be friends. The remainder of the trailer highlights the first seventeen [[Movie Advanced Series]] figures, grouped by movie of origin.

*'''Lost Age Series dio story''' [https://www.youtube.com/watch?v=BYyChG7lga0]
: Uploaded [[July 9]], [[2014]]. Advertises mostly the One Step Changers, but also [[Optimus Prime (Movie)/toys#Age of Extinction|Battle Command Optimus Prime]], [[Grimlock (AOE)#Flip .26 Change|Big Grimlock]], [[Scorn#Robots in Disguise|Battle Attack Scorn]] and [[Strafe (AOE)#Robots in Disguise|Battle Attack Strafe]]. [[Lockdown (ROTF)#OneStepChanger|Lockdown]] is driving down a desert-ish road when he decides to stop and transform. This prompts the Autobots (except for Prime), who were driving the other direction the road, to stop and transform as well. [[Drift (AOE)#OneStepChanger|Drift]], [[Crosshairs (AOE)#OneStepChanger|Crosshairs]], [[Grimlock (AOE)#OneStepChanger|Grimlock]], and [[Bumblebee (Movie)/toys#OneStepChanger|Bumblebee]] all stand on top of Prime's trailer, which he has deployed into a battle station. The Autobots unleash a massive barrage of gunfire at Lockdown without making a dent. Lockdown returns the favor by blasting away the trailer and all the Autobots save Prime, who's still sitting there in truck mode. Optimus finally transforms and destroys Lockdown with a slash of his sword. The trailer ends with each of first eleven Lost Age Series toys being highlighted.

*'''Lost Age Series''' [https://www.youtube.com/watch?v=46xmW47iyfA]
: Uploaded [[July 24]], 2014. Battle Command Optimus Prime is driving along a desert road in the American southwest. Bumblebee and Drift deploy from Prime's trailer so that he can [[to sell toys|transform to robot mode for no real reason whatsoever]]. Bumblebee and Drift then follow suit and transform to their robot modes. This is followed by Hound, who was apparently there the whole time unseen, transforming. Lockdown then transforms on a black grid floating somewhere up in the clouds. Bumblebee then jumps on Prime's back before being replaced by his trailer, which is now in backpack mode. The end shot shows Optimus Prime and all the One Step Changers.

**'''Lost Age Series (Version 2)'''
:Similar to the commercial above, and it includes an end tag of the Strongest Tag Team set (Battle Command Optimus Prime & High Octane Bumblebee).
== [[Transformers: Robots in Disguise (2015 cartoon)|Transformers Adventure]] ==

{{stub|TV spots, Trailers}}

*'''Transformers Adventure series premiere''' [https://www.youtube.com/watch?v=UzMs8rzjIN4]
: ''Animation:'' Excerpts from "[[Pilot (Part 1)|Beginning of a New Adventure]]"
: ''Narration:'' [[Bumblebee (WFC)|Bumblebee]] ([[Ryōhei Kimura]])

*'''Transformers Adventure Series'''
: Uploaded [[March 5]], [[2015]].

{{-}}

*'''Easy Dynamic Series'''
: Uploaded [[March 5]], [[2015]].

{{-}}

[[File:TAV21-Optimus-Prime-Commercial.jpg|upright=1.66|thumb]]
*'''TAV21 Optimus Prime'''
: Uploaded [[June 30]], [[2015]].

{{-}}
*'''TAV33 Optimus Prime Supreme Mode arrives!'''
: Uploaded [[October 27]], [[2015]].

{{-}}
*'''TAV50 Hyper Surge Optimus Prime'''
: Uploaded [[June 14]], [[2016]].

{{-}}
[[Category:Commercials|Japan]]

==[[War for Cybertron Trilogy (franchise)|War for Cybertron Trilogy]]==

*'''Transformers Siege''' [https://www.youtube.com/watch?v=F6zBL8_YhWE]
: Uploaded [[September 14]], [[2019]].

Autobots Forever

2021-11-15T12:52:54Z

Walruslaw:

{{episode
|series=Victory
|ep=38
|image=Autobots_Forever.jpg
|title="Autobots Forever"
|japanese=サイバトロンは永遠に
|romaji=Cybertron wa Eien ni
|production code=
|production company=[[TakaraTomy|Takara]], [[Toei Animation|Toei]]
|airdate=[[December 19|19 December]] 1989
|writer=[[Yoshihisa Araki]]
|director=[[Yoshikata Nitta]]
|animation studio=[[Toei Animation|Toei]]
|continuity=[[Japanese Generation 1 cartoon continuity]]
}}
'''For the man on the go, a whole series in just one episode!'''

==Featured characters==
{{featuredcharacters
|c1=
*[[Machtackle]] (1)
*[[Holi]] (2)
*[[Wingwaver]] (4)
*[[Dashtacker]] (5)
*[[Star Saber (G1)|Star Saber]] (6)
*[[Galaxy Shuttle]] (7)
*[[Wing (G1)|Wing]] (20)
*[[Tacker]] (21)
*[[Blacker]] (22)
*[[Braver]] (23)
*[[Dash (G1)|Dash]] (24)
*[[Mach (G1)|Mach]] (25)
*[[Tackle]] (26)
*[[Boater]] (30)
*[[Pīpō]] (31)
*[[Fire]] (32)
*[[Laster]] (36)
*[[Clipper (G1)|Clipper]] (40)
*[[Ginrai (robot)|God Ginrai]] (41)
*[[Minerva (G1 robot)|Minerva]] (42)
*[[Wheeljack (G1)/Generation 1 cartoon continuity|Wheeljack]] (43)
*[[Perceptor (G1)/Generation 1 cartoon continuity|Perceptor]] (44)
*[[Ginrai (robot)|Victory Leo]] (45)
*[[Landcross (G1)|Landcross]] (46)

|c2=
*[[Kakuryu (G1)|Kakuryu]] (12)
*[[Goryu (G1)|Goryu]] (13)
*[[Doryu]] (14)
*[[Yokuryu]] (15)
*[[Gairyu]] (16)
*[[Rairyu]] (17)
*[[Deathsaurus (G1)|Deathsaurus]] (27)
*[[Leozack]] (29)
*[[Drillhorn (G1)|Drillhorn]] (33)
*[[Killbison]] (34)
*[[Jallguar]] (35)
*[[Dinoking]] (37)
*[[Hellbat (G1)|Hellbat]] (38)
*[[Liokaiser]] (39)

|c3=
*[[Jan Minakaze]] (3)
*[[Illumina]] (8)
*[[Clump]] (9)
*[[Joyce]] (10)
*[[Jan's other classmate]] (11)
*[[Doctor Minakaze]] (18)
*[[Jan's mother]] (19)
*[[Rami]] (28)
*[[Mayville]] (47)
}}

==Notes==
*This episode is the sixth of ''Victory''<nowiki>'</nowiki>s many [[clip show]]s, and the thirty-eighth and final broadcast episode of the show. It summarizes the entire series, using footage from "[[Sneak Attack! Dinoking]]", "[[Attack! Leozack]]", "[[Move Out! Rescue Team]]", "[[Infiltration... The Uranium Mine]]", "[[Explosion!! The Energy Base]]", "[[Big City - Underground Terror]]", "[[The New Warrior - Hellbat]]", "[[Resurrection!? The Decepticon Fortress]]", "[[Unite! Liokaiser]]", "[[A Deadly Battle]]", "[[Ginrai Dies!!]]", "[[Fight!! Victory Leo]]", "[[Awaken! Victory Leo]]", "[[The Tide Is Turned! The Ultimate Weapon, the Victory Unification]]", "[[Jan - Defend the Campus!!]]", "[[A Mystery?! The Deception of the Base Bombs]]", "[[The Death-Bringing Space Insects!!]]", "[[The Terror of the Giant Tidal Waves]]", "[[The Wrath of the Resurrected Giant Fortress!]]" and "[[Showdown! The Fortress vs the Victory Unification]]". As it contributes nothing to the series (and kinda blunts the dramatic finale of the previous episode), it was not included on either the [[Metrodome]] or [[Madman Entertainment]] DVD collections of the series.

===Foreign localization===
'''English'''
:*''Title:'' "'''The Autobot Warriors Finally Triumph'''" ([[Omni Productions]] dub)
:*''Original airdate:'' [[February 9]], [[1992]]

==Home video releases==
{{homevidnote|japanese}}
;DVD
[[File:Flag of Japan.png|20px|Japan]] 2003 — ''Transformers: Victory'' — DVD Box 02 ([[Geneon Universal Entertainment|Pioneer LDC]]) 
[[File:Flag of USA.png|20px|United States of America]] 2012 — ''Transformers: The Japanese Collection'' ([[Shout! Factory]]) Optional English subtitles. 
[[File:Flag of USA.png|20px|United States of America]] 2012 — ''Transformers Japanese Collection: Victory'' (Shout! Factory) Optional English subtitles.

[[Category:Clip shows]]
[[Category:Victory episodes]]

File:Autobots Forever.jpg

2021-11-15T12:51:20Z

Walruslaw: {{Victorycap|"Autobots Forever" titlecard|Autobots Forever}} {{titlecard}}

Transformers 4 Chinese Actors Talent Search Reality Show

2021-03-16T14:10:06Z

Walruslaw: /* External links */

{{Nav-aoe}}
[[File:TF4 Chinese Reality Show logo.jpg|thumb|right|300px|That's a mouthful.]]
'''''Transformers 4 Chinese Actors Talent Search Reality Show''''' (《变形金刚4》中国演员招募活动) is a reality TV show which screened in [[China]] on China Movie Channel AKA CCTV6 to pick four Chinese actors to take part in ''[[Transformers: Age of Extinction (film)| Age of Extinction]]''. The four parts were won by [[Byron Li]], [[Candice Zhao]], [[Teresa Daley]] and [[Austin Lin]]. It was co-produced by [[Paramount Pictures]], Jiaflix and China Movie Channel.

The judges were:<ref>[http://www.china.org.cn/arts/2013-04/19/content_28593067.htm 'Transformers 4' to cast Chinese actors]</ref>
*[[Lorenzo di Bonaventura]], ''Transformers'' producer.
*Sid Ganis, chairman of Jiaflix Enterprises and former president of the Academy of Motion Picture Arts and Sciences.
*Lindsey Bayman, senior vice president of the Business Affairs Department at Paramount Pictures.
*Megan Colligan, president of Marketing and Distribution at Paramount Pictures.
*Liang Longfei, vice president of M1905.com, official website of the China Movie Channel.

==Selection process==
[[File:TF4 Chinese Reality Show judges.jpg|thumb|left|300px|You can't see it, but just out of shot is the lever that controls the trapdoor on the stage.]]
A launching ceremony was held on [[April 18]] at the China National Convention Center in Beijing. Contestants signed up via the show's official web site for one of four parts, designated as "Kung Fu fighter", "sexy goddess", "cute loli" and "computer geek". The online registration period ran from April 18 to June 30 (later extended to [[July 15]]), during which each hopeful had to upload video responses to questions posed by [[Michael Bay]], and be voted on by the judges and the general public. The top 100 entrants—25 for each available role—were then successfully entered into the show.<ref>[http://ent.qq.com/a/20130419/000410.htm Tencent Entertainment article on the show] (Chinese)</ref>

Over the course of the series the contestants were whittled down from a starting number of 100 to 40, then to 12, then to 4, by a panel of five judges. Contestants were required to demonstrate their acting ability, as well as put on a variety performance. Songs performed included Michael Jackson's ''Dangerous'' and the Spice Girls' ''Wanna Be'', and one contestant even put on an ''Alice in Wonderland'' themed magic show.<ref>[http://tvgame.yesky.com/198/35319198.shtml games.sina.com.cn's article on the show] (Chinese)</ref>
{{--}}

==Notes==
[[File:TF4 Chinese Reality Show four roles.jpg|thumb|right|300px|Left to right: [[G.I. Joe (franchise)|G.I. Joe]], [[Jem]], Strawberry Shortcake, and the Unabomber.]]
*A [http://www.m1905.com/video/play/641061.shtml promotional video] gave examples from other films of characters similar to the roles sought by the show:
**Kung Fu fighter: Tom Cruise in ''Mission Impossible'', Bruce Willis in ''A Good Day to Die Hard'', [[Dwayne Johnson]], Sylvester Stallone, [[Arnie|Arnold Schwarzenegger]].
**Sexy Goddess: [[Megan Fox]] in ''[[Transformers (film)|Transformers]]'', Anne Hathaway in ''The [[Batman|Dark Knight]] Rises'', Angelina Jolie, Halle Berry.
**Cute loli: Emma Watson in a ''Harry Potter'' movie and Chloë Grace Moretz as Hit-Girl in ''Kick-Ass''.
**Computer geek: Aaron Taylor-Johnson in ''Kick-Ass'', Tobey Maguire in ''[[Spider-Man]]'', and [[Anthony Anderson]] in ''Transformers''.

==References==
<references />

==External links==
*[http://t4.m1905.com/ Official site] (unsurprisingly, Chinese)
*[https://www.youtube.com/playlist?list=PLo0_Is3Ewg7rMJAbpYpTz71t4WcOOGeFh Episode Playlist]
{{stub}}
[[Category:Television series]]

Transformers 4 Chinese Actors Talent Search Reality Show

2021-03-16T14:08:54Z

Walruslaw: /* External links */

{{Nav-aoe}}
[[File:TF4 Chinese Reality Show logo.jpg|thumb|right|300px|That's a mouthful.]]
'''''Transformers 4 Chinese Actors Talent Search Reality Show''''' (《变形金刚4》中国演员招募活动) is a reality TV show which screened in [[China]] on China Movie Channel AKA CCTV6 to pick four Chinese actors to take part in ''[[Transformers: Age of Extinction (film)| Age of Extinction]]''. The four parts were won by [[Byron Li]], [[Candice Zhao]], [[Teresa Daley]] and [[Austin Lin]]. It was co-produced by [[Paramount Pictures]], Jiaflix and China Movie Channel.

The judges were:<ref>[http://www.china.org.cn/arts/2013-04/19/content_28593067.htm 'Transformers 4' to cast Chinese actors]</ref>
*[[Lorenzo di Bonaventura]], ''Transformers'' producer.
*Sid Ganis, chairman of Jiaflix Enterprises and former president of the Academy of Motion Picture Arts and Sciences.
*Lindsey Bayman, senior vice president of the Business Affairs Department at Paramount Pictures.
*Megan Colligan, president of Marketing and Distribution at Paramount Pictures.
*Liang Longfei, vice president of M1905.com, official website of the China Movie Channel.

==Selection process==
[[File:TF4 Chinese Reality Show judges.jpg|thumb|left|300px|You can't see it, but just out of shot is the lever that controls the trapdoor on the stage.]]
A launching ceremony was held on [[April 18]] at the China National Convention Center in Beijing. Contestants signed up via the show's official web site for one of four parts, designated as "Kung Fu fighter", "sexy goddess", "cute loli" and "computer geek". The online registration period ran from April 18 to June 30 (later extended to [[July 15]]), during which each hopeful had to upload video responses to questions posed by [[Michael Bay]], and be voted on by the judges and the general public. The top 100 entrants—25 for each available role—were then successfully entered into the show.<ref>[http://ent.qq.com/a/20130419/000410.htm Tencent Entertainment article on the show] (Chinese)</ref>

Over the course of the series the contestants were whittled down from a starting number of 100 to 40, then to 12, then to 4, by a panel of five judges. Contestants were required to demonstrate their acting ability, as well as put on a variety performance. Songs performed included Michael Jackson's ''Dangerous'' and the Spice Girls' ''Wanna Be'', and one contestant even put on an ''Alice in Wonderland'' themed magic show.<ref>[http://tvgame.yesky.com/198/35319198.shtml games.sina.com.cn's article on the show] (Chinese)</ref>
{{--}}

==Notes==
[[File:TF4 Chinese Reality Show four roles.jpg|thumb|right|300px|Left to right: [[G.I. Joe (franchise)|G.I. Joe]], [[Jem]], Strawberry Shortcake, and the Unabomber.]]
*A [http://www.m1905.com/video/play/641061.shtml promotional video] gave examples from other films of characters similar to the roles sought by the show:
**Kung Fu fighter: Tom Cruise in ''Mission Impossible'', Bruce Willis in ''A Good Day to Die Hard'', [[Dwayne Johnson]], Sylvester Stallone, [[Arnie|Arnold Schwarzenegger]].
**Sexy Goddess: [[Megan Fox]] in ''[[Transformers (film)|Transformers]]'', Anne Hathaway in ''The [[Batman|Dark Knight]] Rises'', Angelina Jolie, Halle Berry.
**Cute loli: Emma Watson in a ''Harry Potter'' movie and Chloë Grace Moretz as Hit-Girl in ''Kick-Ass''.
**Computer geek: Aaron Taylor-Johnson in ''Kick-Ass'', Tobey Maguire in ''[[Spider-Man]]'', and [[Anthony Anderson]] in ''Transformers''.

==References==
<references />

==External links==
*[http://t4.m1905.com/ Official site] (unsurprisingly, Chinese)
*[https://www.youtube.com/playlist?list=PLo0_Is3Ewg7rMJAbpYpTz71t4WcOOGeFh/ Episode Playlist]
{{stub}}
[[Category:Television series]]

Commercial/Generation 1

2021-03-11T14:53:42Z

Walruslaw: /* 1987 */

{{suite}}
{{-}}
{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "...only from Hasbro!".

[[File:Jetfireg1commercial.jpg|right|upright=1.4|thumb|Transforms from robot to lawsuit right before your eyes!]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

==1984==
Animated sequence produced for the first year commercials all use early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, with Optimus, Megatron, and Soundwave only ever being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator."

{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=sSplYi7wpgc]

:''Animation:'' Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:''Toy segment:'' None.
:''Narration:'' Victor Caroli.
:''Notes:'' Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime.

{{anchor|Optimus Prime and Megatron}}
*'''Optimus Prime and Megatron''' [https://www.youtube.com/watch?v=LNYIiWVMNRI]

:''Animation:'' Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:''Toy segment:'' Some very early 80s streaking effects as the toys are shown instantly changing from vehicle to robot.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:"Attack the Autobot Commander!" "Call in the Decepticon leader!"

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Jets''' [https://www.youtube.com/watch?v=dMT4DMT4ui4]

:''Animation:'' In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:''Toy segment:'' More streaking effects as the toys are shown instantly changing from vehicle to robot, first Starscream, then at the end of the ad, Jazz and Sideswipe.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"
:''Notes:'' A total of six Seekers are seen in a single shot. The Seekers continue to use the pre-cartoon animation models with the dark faces.
:"We're under attack!" "[[To sell toys|Get more Autobots!]]"

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=DlJSuO94yw8]

:''Animation:'' Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:''Narration:'' The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"

{{anchor|84 assortment}}
*'''Transformers''' [http://dvd.ign.com/dor/objects/14342171/transformers-the-complete-first-season-25th-anniversary-edition/videos/trans_com_062309.html]
:''Animation:'' Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=9MLLXOjUNLk] - Nearly the same as above, except the footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=jDv5_n-swYc] - A resoundtracked version of the previous Megatron-less ad, this time using the Season 2 theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=lils9srdoPM]

: Advertising a Coleco-made Big Wheel.
: ''Animation:'' Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
: ''Narration:'' Some wussy dude.
:"Missed! But ''I'' won't!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s]
: ''Animation:'' Various excerpts from season one of the cartoon.
: ''Narration:'' [[Victor Caroli]] on Xanax.
: ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
{{-}}

==1985==
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/]

: ''Animation:'' Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: ''Narration:'' The Other Guy
: ''Notes:'' Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Dinobots}}
*'''Dinobots''' [http://www.youtube.com/watch?v=3C7ebWaFaVI]

:''Animation:'' Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
:''Narration:'' The Other Guy.
:''Kidmation:'' Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:''Notes:'' Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" Grimlock is advertised as having a chromed sword and Slag has chromed horns.
:*'''Dinobots''' [https://www.youtube.com/watch?v=kz1Ohpwwn_8] - A re-soundtracked version of the previous commercial. Narrated by The Other Guy; soundtracked with the Season 2 theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA] - An Action Cards variant of the re-soundtracked version.
:*'''Dinobots''' [https://www.youtube.com/watch?v=725sgoahZOc] - Another re-soundtracked version of the Dinobots commercial. Narrated by Peter Cullen and Victor Carolli; soundtracked with the alternate Season 3 theme song (still with "Dinobots" replacing "Autobots".) Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Grimlock''' [https://www.youtube.com/watch?v=avMCZ-TFTmA]

: ''Animation:'' Same as Dinobots.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' None.
: ''Notes:'' Very similar to the two [[Dinobot (G1)|Dinobots]] commercials, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are two characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop is employed.

:Due to these oddities, it was previously thought this might be a test version. However, [http://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. Given the similarities and differences, it is quite likely that this commercial was reworked to create the Dinobots commercials or vice versa.

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=9KgZh9m7C1Y]

:''Animation:'' [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow [[Mini-spy|Mini-Spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Kid points urgently at the camera: "It's an Autobot!"
:''Notes:'' [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.

{{anchor|Jetfire and Shockwave}}
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=6RxrB3X0Qzc]

:''Animation:'' [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: ''Narration:'' An incredibly mellow Victor Caroli.
: ''Kidmation:'' A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: ''Notes:'' Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor.
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=Wg86MBBMbcY] - An earlier version of the previous commercial with the 1984 music, a different narrator and a different kid doing the "robots in disguise".

{{anchor|Insecticons}}
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=0cPxFhQgpw0] 1984 Version [https://www.youtube.com/watch?v=IXdp4eZDSCo]
: ''Animation:'' A horde of [[Insecticon (G1)|Insecticons]] attacks a farm.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Glowing green eyes kid.
: "Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"
:*'''Insecticons''' - Resoundtracked from the previous commercial, with the 1986 version of the background music.

{{anchor|Constructicons}}
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=BDinalIn228]
:''Animation:'' The [[Constructicon (G1)|Constructicons]], working on a building site in the desert, suddenly transform and combine. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Blond-haired kid mouths robotic "Robots in disguise!"
: "It's Devastator — six ''Constructicons'' in one!"
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=uARV2Bw88ng] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=qJDHmvfo4cs] - Resoundtracked and slightly re-edited for a 1986 re-use. Narration by The Other Guy and Megatron; Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Jumpstarters''' [https://www.youtube.com/watch?v=TgNSqrKX12M]
: ''Animation:'' None.
: ''Toy segment:'' Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
: ''Narration:'' The Other Guy
: ''Kidmation:'' Buck tooth kid mouths "Robots in Disguise"
: ''In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!''

{{anchor|Thrust and Dirge}}
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=-AvGnlOVBS4]
:''Animation:'' As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: ''Narration:'' You're Gonna Get It
: ''Kidmation:'' Beatles haircut kid mouths robotic "Robots in disguise!"
: Included a tail-end ad for Transformers [[Action Cards]].
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=skKTF6IbLeQ] - A rare variant with the first season theme song.

{{anchor|Triple Changers and Perceptor}}
*'''Triple Changers''' and '''Perceptor''' [https://www.youtube.com/watch?v=QM7tfbcIT0s], [https://www.youtube.com/watch?v=IpADNDtB9DE] or [https://www.youtube.com/watch?v=tSP6DOtsKGM]
: ''Animation:'' [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
:''Narration'': The Other Guy; possibly Victor Caroli as well (While supplies last.)
:''Kidmation'': Taller bowl haircut kid with glowing green eyes.
:''Notes:'' Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain prototype figure (showing his [[Character model|animation colors]]) is shown being played with alongside the Blitzwing toy. In one version, a bizarre stinger note labels the Perceptor toy as "While supplies last".
:''Triple changers, the most eeeeevil Decepticons of all!''

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]

*'''Blaster''' [https://www.youtube.com/watch?v=ctZMaY2621M]
: ''Animation:'' [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
:''Narration'': The Other Guy.
:''Kidmation'': Glowing green eyes kid.
:''Notes:'' Soundwave and Rumble have their usual cartoon voices, but Blaster has a completely different voice for his single word of dialogue.
: ''Not a working radio!''
:*'''Blaster''' [http://www.youtube.com/watch?v=CkLdJtLeKg0] - A rare variant with the first season theme song. Soundwaves lines also come from a different take.

{{anchor|Omega Supreme}}
*'''Omega Supreme''' [http://www.youtube.com/watch?v=AbcwV818LuA] / [http://www.youtube.com/watch?v=Lq3VhggqfmM] (Stinger version)
: ''Animation:'' In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks. Includes [[The Transformers: The Movie]] stinger at the end.
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Shaggy haired kid.
:''Notes:'' Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The 1985 version of this ad also has a version with the same "While Supplies Last!" stinger as the Triple Changers and Perceptor ad.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=PjSYUeXivYQ] / [https://www.youtube.com/watch?v=CzSQDMEUAAA] (Stinger version) - Edited and resoundtracked with Optimus Prime narration and the 1986 theme song. Some airings included a [[The Transformers: The Movie]] stinger.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=QwwXW6kvVsw] - Early version with 1984 theme song. Starscream's line still sounds weird.

[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=8nlqfnyvcFY]
: [[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: ''Toy segment:'' In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: ''<s>Kid</s> KARRAS-mation:'' Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: ''Notes:'' This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=vAQSeW9U4ps&]
:To distinguish real Transformers from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: "We are conquerors." "No one is like us." "Only we have the right to be called by the name." "Only we have the right to wear this symbol." "Or THIS symbol." "Only WE are Autobots and Decepticons." "Good versus evil." "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
: ''Animation:'' A mixture of clips from various 1984 and 1985 commercials.
: ''Narration:'' [[Megatron (G1)|Megatron]], Optimus Prime and some other unknown narrator.
: ''Kidmation:'' Reused from Autobot cars plus Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=Pp9I--mqbAI]
: ''Animation:'' Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: ''Narration:'' Unknown.
: ''Toy segment:'' The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: ''Notes:'' This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''You've won today, but will you be ready tomorrow?"

[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=IMUSit2-uEg]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy Segment:'' Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: ''Notes:'' Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: "By Tyco, of course."

[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]

*'''ViewMaster Showbeam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=yepSsLVlPlo]
: A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, and thus returning them to reality.
: "Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=KrcGS21s2Ko](Version 1 Cleveland)/ [http://www.youtube.com/watch?v=mvDyMjWeW2Q] (Version 1 Chicago)/ [http://www.youtube.com/watch?v=Ew1r-_SQseY&t=0m25s] (Version 2)

: ''Animation:'' Various cartoon excerpts which are mostly from Season One episodes. There are two versions of the ad, which use a different assortment of clips. A clip of the Sub-Atlantican General firing at the Autobots from [[Atlantis, Arise!]], which is used in the Monday-Friday collage, is the most notable exception in version 1 of the ad. For version 2, a scene of [[Warpath (G1)|Warpath]] being shot by a fake Starscream from [[A Prime Problem]] is the most notable.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television.
: ''The Transformers are like nothing you've ever seen before. Don't miss a single day!''

*'''15 second cartoon promo''' [http://www.youtube.com/watch?v=WGDsr1GqYag]

: ''Animation:'' Various cartoon excerpts from the first two seasons, though mostly Season One.
: ''Narration:'' Victor Caroli and Optimus Prime.
: ''Notes:'' This spot reuses the animation clips from the collage in the previous commercial. However, instead of using them in a collage, a screen flipping transition is used to go from one to the next. The local station end screen was modified to include a small clip of Optimus Prime standing up. To go along with this, a [[Peter Cullen]] as Optimus Prime narration was added in the format of "Weekdays at [insert time here] on [insert station call letters here]." Considering there were likely in the neighborhood of 100 or so syndication affiliate stations, that must have been a long day at the office for Mr. Cullen!
{{-}}

==1986==
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=JCoNuwV8Lbo] (Japanese Subtitles)
: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features a temp music track featuring cues taken from ''Star Trek III: The Search for Spock''.
:''Narration:'' [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY]
:: Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and proper [[Vince DiCola]] music to be sent out to cinemas.

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=Y3F9j8ekYL0]
: ''Animation:'' Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]].
: ''Narration:'' Victor Caroli introduces the characters and expounds on how great the movie is.
: ''Hold on tight. The most incredible rock and roll adventure ever is here!''

*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=t6fIV7NOK4o],[https://www.youtube.com/watch?v=ZMiJDHk1JSA] (Opens in 3 days)

: ''Animation:'' Similar to the trailer with Autobot shuttle launch at the beginning, then switches back and forth between the [[Autobot City (G1)|Autobot City]] battle, [[Unicron]] devouring [[Lithone (planet)|Lithone]] and [[Kup (G1)|Kup]] and [[Hot Rod (G1)|Hot Rod]] vs. the Decepticons. Again, "The Touch" plays for the first half, then Lion's rendition of the theme song.
: ''Narration:'' Depending on the version, Victor Caroli, The Other Movie Guy, or both.
: ''Notes:'' Several different versions of the TV spot were produced, updating the amount of time to go until the movie's release. The known variations are: "August 8th" (60 & 30 seconds), "Opens Tomorrow" (60 & 30 seconds), "Opens Today" (30 seconds) "Now playing!"(60 & 30 seconds), "Opens in Three Days" (30 sec #1), and "Opens in Three Days" (30 sec #2).
: ''So exciting you'll have to see it twice to take it all in!''
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=za59KnlaGuA] - Opens August 8th (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=tAUm2LNtHO8] - Opens tomorrow (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=P6UT3_2YxFU] - Opens tomorrow (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=nNQbYZi4KHo] - Opens today (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=MwEu_uX5p84] - Now playing (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=lMEj7PLP5GA] - Now playing (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=mLgPEf_N1lA] - Transformers The Movie contest - Enter to win prizes

{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=VChFepo4A2Y]

: ''Animation:'' A running battle in the desert with each character charging in as the narrator identifies him.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line.
: '''''No one''' can take on the Decepticons like Rrrrrodimus Prime!''

{{anchor|Ultra Magnus}}
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=dSsqQe01jbI] / [https://www.youtube.com/watch?v=vcLN3S_7I9I] (w/ Movie plug)

: ''Animation:'' Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: ''Narration:'' Optimus Prime; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Blaster (G1)|Blaster]] and Magnus both have their normal cartoon voices. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]]. Another version of this ad has the ending "From Hasbro" tag replaced with a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Optimus Prime. ''And coming this summer, Transformers: The Movie.'' ''You've never seen anything like it.''

{{anchor|Ultra Magnus and Galvatron}}
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=H6KSRC5hm58] (full) /[https://www.youtube.com/watch?v=5fHxr9owwcM] (w/ movie ad)

: ''Animation:'' Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: ''Narration:'' [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact Galvatron IS Megatron.
: A shortened version includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=bf8DCIGV9yU]

: ''Animation:'' Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: ''Narration:'' Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol); [[Victor Caroli]] (Each sold separately.)
: ''Notes:'' Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron; his lines are directly copied from the movie.
: ''Kidmation:'' Kid face to generic Magnus face.

{{anchor|Sharkticon}}
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [http://www.youtube.com/watch?v=55nfsUkXpUc]

: ''Animation:'' Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo, it's hard to figure out whether [[Frank Welker]] or [[Don Messick]] voiced him in this particular commercial) arrives to help.
: ''Narration:'' Prime and Megatron; Victor Caroli (Sold separately).
:''Kidmation:'' Kid face to Galvatron face.
: ''Autobots never faced an evil force worse than the terror of - the Sharkticons!''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=l7uFhUDgylk] - Ends with TFTM ad (opens in 3 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=R_fbvbSLwh8] - Ends with TFTM ad (opens in 2 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=frKsphVS0V4] - Ends with TFTM ad (opens today)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=KGFJ1Zqd518] - Ends with TFTM ad (now playing)

{{anchor|Aerialbots and Stunticons}}
*'''Aerialbots''' and '''Stunticons giftsets''' [https://www.youtube.com/watch?v=FQiEEJx7PCM]

: ''Animation:'' The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: ''Narration:'' Optimus and Megatron.
: ''Kidmation:'' Kid face to generic Magnus face.
: "Only the Stunticons!" ...only the Stunticons ''what?''
:: '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=AgvBUXhVF1g] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys.

{{anchor|Bruticus and Metroplex}}
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=lYgQKf0GH4k]

: ''Animation:'' The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:''Narration:'' Megatron, Optimus Prime; Victor Caroli (From Hasbro.)
:''Kidmation:'' Kid face to Galvatron face.
: "But the ''Combaticons'' can combine to form ''Bruticus!''"

{{anchor|Defensor and Trypticon}}
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=uL_jdaLDvsE]

: ''Animation:'' The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: ''Narration:'' [[Megatron (G1)|Megatron]] and [[Optimus Prime (G1)|Optimus Prime]]; [[Victor Caroli]] (Batteries not included.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' Two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor.

{{anchor|Predacons}}
*'''Predacons''' [https://www.youtube.com/watch?v=8xfYNu5YOsQ]

: ''Animation:'' The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]].
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots.
: "Few Decepticons can stand up to the Dinobots, but the Predacons can!"

{{anchor|Sky Lynx}}
*'''Sky Lynx''' [https://www.youtube.com/watch?v=vGWo5CoK1aY]

: ''Animation:'' Predaking smashes through a mountain to attack the Dinobots. [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:''Narration:'' Optimus Prime; Victor Caroli (Batteries not included.)
:''Kidmation:'' Kid face to generic Magnus face.
:''Notes:'' Like the Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] and Grimlock both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)

{{anchor|Sandstorm, Broadside, Octane}}
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=FnX6-qds6DU]

: ''Animation:'' [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over land and water.
: ''Narration:'' [[Victor Caroli]]
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Autobot - triple changers battling - the triple changers of - the Decepticons!''

{{anchor|Battlechargers}}
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=HA4MJCgfO5o]

: ''Animation:'' Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms and fires.
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' The toy portion also features repeated cuts of a kid's head/eyes following the rolling [[Battlecharger]] toys.
: ''Nobody jumps into action - faster than - Battlechargers!''

{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=VjKi0MBYkII]

: ''Animation:'' Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: ''Notes:'' Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen.
: ''You could win a party with life-sized Transformers!''

*'''[[Underoos]]''' [https://www.youtube.com/watch?v=HUiMXY0hU1k]

: ''Kidmation:'' Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: ''Notes:'' The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=D6G_iHzhgFA]
: ''Animation:'' Various Season One and Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' In addition to the customized end tag, a text overlay in that station's style was placed over several scenes early in the spot. Uses the Season 3/Season 4 theme. Two different Megatron quotes are used.
: "We'll be waiting!"

*'''10 second cartoon promo''' [https://www.youtube.com/watch?v=0-8aub2UX1k]
: ''Animation:'' Various Season Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Uses Season Three/Season Four theme.
:''It's the incredible adventures of the Transformers. Watch as Heroic Autobots bravely battle Evil Decepticons every Monday through Friday. Don't miss a single day!''

==1987==
Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments.

{{anchor|Headmaster Autobots}}
[[File:Brainstormpretenderscommercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=bDlcUdHUyn4]

: ''Animation:'' The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: ''Narration:'' [[Hot Rod (G1)|Rodimus]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
: ''Kidmation:'' A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: ''Head. MasterTransformers—more muchmore than meets the eyes!'' {{sic}}

{{anchor|Headmaster Decepticons}}
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=64oJkiN7bdM]

: ''Animation:'' At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
: ''Narration:'' [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Magnus toy.
: ''Nothing's better than going into battle with '''these''' Transformers!''

{{anchor|Horrorcons}}
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=SzU5VJJAy4s]

: ''Animation:'' [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
:''Narration:'' Victor Caroli.
: ''Kidmation:'' Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
: ''The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!''

{{anchor|Targetmasters}}
*'''Targetmasters''' [https://www.youtube.com/watch?v=rNXc6PbcaxA]

: ''Animation:'' Live-action set of a rocky planet explodes. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless (G1)|Aimless]].
: ''Narration:'' Galvatron, Ultra Magnus, and Victor Caroli.
: ''Kidmation:'' Kid flips and becomes stop-motion Ultra Magnus toy.
: ''Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!''

{{anchor|Sixshot}}
*'''Sixshot''' [https://www.youtube.com/watch?v=qcyPXIKa5Bg]

: ''Animation:'' Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot. Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used.
: ''The most challenging Transformer of them all!''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Computron animated.jpg|right|upright=1.1|thumb|Revenge of the nerds!]]
*'''Technobots/Computron''' and '''Scorponok''' [https://www.youtube.com/watch?v=YNPdxlcgTxQ]

: ''Animation:'' Galvatron runs down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: ''Narration:'' Galvatron, [[Victor Caroli]].
: ''Notes:'' Naturally, [[Zarak (G1)|Zarak]] is visible running around as Scorponok transforms.
: ''And now it's a beast with capture claws and a trainer who becomes...the HEAD of its robot!''

{{anchor|Technobots and Terrorcons}}
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=2zyc4GgumQA]

: ''Animation:'' The two teams battle on Earth, while Rodimus and Magnus narrate.
: ''Narration:'' Ultra Magnus, Rodimus Prime, and Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes [[decoy]] stinger.
: "Those hi-tech heroes are in for one horrific battle!"

{{anchor|Punch and Clones}}
*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=HzTP4kavCrk] (no stinger) /[https://www.youtube.com/watch?v=N4TsUdoO-xc] (Decoy stinger)

: ''Animation:'' [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Sometimes included a [[decoy]] stinger.

{{anchor|Monsterbots}}
*'''Monsterbots''' [https://www.youtube.com/watch?v=YIy-eSK4hqA]

: ''Animation:'' Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, then burst through a wall and fight some Decepticons.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by Scourge, [[Octane]], and Cyclonus.
: ''And they've even got sparks, BLASTING out of them!''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]

{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=YRzvccVI9MU]

: ''Animation:'' [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. "That jet is going to crash into that tank!" "No, it's not. They're going to transform into one robot!"
: ''Narration:'' Galvatron, Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes decoy stinger.
: ''They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.''

{{anchor|Fortress Maximus}}
*'''Fortress Maximus''' "FOR-TRESS MAX-I-MUHUUUS!" [https://www.youtube.com/watch?v=qW_PTqKbsC8]

: ''Animation:'' [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: ''Narration:'' Victor Caroli, Rodimus Prime, Ultra Magnus.
: ''Notes:'' [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].

{{anchor|Headmaster comic book}}
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=dbD3lRa5YVY]

: ''Animation:'' The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Features completely random, made-up heads for the pre-Headmaster robots.

{{anchor|returnofop}}
*'''The Return of Optimus Prime promo''' [http://www.youtube.com/watch?v=XUN-gSW_QWM] or [https://www.youtube.com/watch?v=O-V_h7dEbm0]
: ''Animation:'' Excerpts of the Optimus Prime death scene and Prime vs. Megatron from The Transformers: The Movie.
: ''Narration:'' Victor Caroli and various local TV announcers.
: ''Notes:'' Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over Prime." ''Wrong, Megatron! It's just the beginning!''
:*'''EMERGENCY AUTOBOT ALERT''' [http://www.youtube.com/watch?v=cy6Mltaobg0] – Excerpts of the Optimus Prime at the Moonbase 1 and Prime vs. Megatron.
::"Heroes never die. I, Optimus Prime, can never be conquered!''

*'''Season 4 cartoon promo''' [http://www.youtube.com/watch?v=kja8RSRq21g]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: ''Narration:'' Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: ''Notes:'' Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''Autobots versus Decepticons. Good against evil. Metal against metal!''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 4 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E]

: ''Animation:'' Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Features the same new music used in the previous commercial.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.''

==1988==
Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.

{{anchor|Pretenders}}
*'''Pretenders''' [https://www.youtube.com/watch?v=nO9VYnPkAtM]
: ''Animation:'' [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (nekkid!). [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
: ''Narration:'' Victor Caroli
: ''Notes:'' Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]].

*'''Pretenders''' [https://www.youtube.com/watch?v=BIax7Coasbs]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: ''Animation:'' Clips re-used from the comic commercial.
:''Narration:'' [[Victor Caroli]].
:''Notes:'' Features only the first wave of large Pretenders ([[Landmine (G1)|Landmine]], [[Cloudburst]], [[Waverider]]; [[Skullgrin]], [[Submarauder (G1)|Submarauder]] and [[Bomb-Burst (G1)|Bomb-Burst]].)
:''After a series of startling defeats at the hands of the Decepticons...''
:*'''Pretenders''' [https://www.youtube.com/watch?v=Rvk5SSMtN6s]
: ''Animation:'' The Autobot Pretenders splitting, re-used from the comic commercial.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' A bizarre segment of kids proclaiming what they "are" ("I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM] - Edited down version of the immediately preceding commercial.
:*'''Pretenders''' [https://www.youtube.com/watch?v=i6VSMYUclRQ]
: ''Animation:'' The Autobot Pretenders splitting, same as the above commercials.
: ''Narration:'' Victor Caroli
: ''Kidmation:'' Kid's face splits apart to reveal his 'inner' robot face.
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis] - Edited down version of the previous commercial

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4]

: ''Animation:'' Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:''Narration:'' Victor Caroli.
:''Notes:'' Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes tail-end ads spot for the relevant [[People Power!|Marvel Comics issue]].
: ''Their engine’s the key that unlocks their Transformer en-er-geeee!''

[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]

*'''Powermaster toys''' [https://www.youtube.com/watch?v=V6CaDVzY2_4]

: ''Animation:'' Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: ''Powermaster Transformers! They've got the power to surprise!''

*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5wiInSQq7yU]

: ''Animation:'' Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
:''Narration:'' Victor Caroli.
:''Kidmation:'' Kid to Powermaster Optimus Prime.
: ''POW-er-master Optimus Prime! Greatest hero of his time!'' ("It's great to be back!")
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=JZkVP92iNac] - edited down from the previous commercial.

{{anchor|Doubledealer}}
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=wDsvaO8NYVM]

: ''Animation:'' Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (Decepticon)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: ''Narration:'' Victor Caroli.
: "Who’s that new Transformer with Optimus Prime?"

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]

{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=xxHU63O9ApQ]

: ''Animation:'' The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: ''Narration:'' Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: ''Kidmation:'' A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot resembling Brainstorm.
: ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!''

{{anchor|Pretender Beasts and Vehicles}}
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=EFUicyvMLuk]

: ''Animation:'' [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Pretender Kid.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.''

{{anchor|Quickswitch}}
*'''Quickswitch'''. "It's Quickswitch, Sixshot's son! And he's on our side!" [https://www.youtube.com/watch?v=Qr2ZS3EWvIY]

: ''Animation:'' In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid holding the toy mouths a synthesized "How quick can you all six" [''sic''], while his head flops around disturbingly.
: ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!''

{{anchor|Double Targetmasters}}
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=GIWQNTiBuv4]

: ''Animation:'' [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid flips over and turns into a gun for a very crude CGI robot.
: ''Targetmaster Transformers—theeeeeey've got the power to surprise!''

{{anchor|Triggerbots and Triggercons}}
[[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]

*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=pgSb2x9ZzZ8]

: ''Animation:'' Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: ''Narration:'' Victor Caroli.
: ''And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out!'' KERRUNCH.

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]]
*'''Seacons''' [https://www.youtube.com/watch?v=__goRbwv7KY]

: ''Animation:'' Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun.
: ''Narration:'' [[Stephen Keener]].
: ''Kidmation:'' A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
:*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ]
: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
:''Animation:'' The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
:*'''Seacons / Triggerbots / Trigggercons''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=221s] - Same as previous with the Triggerbots/Triggercons segment in place of the Firecons/Sparkabots.

*'''Season 5 cartoon promo''' [http://www.youtube.com/watch?v=XwTAPiSY-Og]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: ''Narration:'' Overly excited Victor Caroli talking about how AMAZING this new season will be.
: ''Notes:'' You gotta see it to believe it! NEW EPISODES! And Optimus Prime LIVE! Well, only one of those ended up being true...
:''It's unBEELLLLiiiiievable!''

==1989==
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=limsLJlDkVc] or [https://www.youtube.com/watch?v=tEBAHaXoByU]

: ''Animation:'' From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Then the Micromasters swarm around Dreadwind's head. In stop motion, a stream of [[Micromaster]] toys topples a gray-painted [[Scorponok (G1)|Scorponok]].
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid scoops up the Micromasters and opens his palm to show them off.
: ''Notes:'' Dreadwind and Darkwing are given voices.
: "Our new commandos, who go where no one else goes!"
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=c36H_NGjKZs] - Edited down version of the previous commercials.

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=cfdGNT3JI9Q] or [https://www.youtube.com/watch?v=f1l3udPFCWs] (ends with TFTM for $1 promotion)

: ''Animation:'' A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Includes stinger for a $1.00 copy of the [[The Transformers: The Movie|movie]] when you buy two Transformers toys.
: "The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!"
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=mLW4f8SCFRg] - edited down from the previous commercial.
: "The ''only'' Micros that transform!"
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=jzGpqwaGitc] - edited down from the previous commercial.

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]

{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=BLiGczkiH_8]

: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|Interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: ''Narration:'' Victor Caroli.
: ''Notes:'' Bumblebee has his [[Dan Gilvezan|normal voice]]. An unidentified voice presumably belongs to Skystalker.
: ''You can connect them to form whole cities!''
:*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=yLTfNdrfvA8] - edited down from the previous commercial.

{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=AF6F47XQo_4] or [https://www.youtube.com/watch?v=p8I7Ka6hzG0] (ends with TFTM for $1 promotion)

: ''Animation:'' As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' [[Grimlock (G1)|Grimlock]] is voiced by [[Gregg Berger]]. Includes stinger for a $1.00 copy of the movie when you buy two Transformers toys.
: "Bumblebee, Jazz, you're back!" "And me Grimlock!" "And the '''eeeevil''' Starscream is here too!"
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=_qTDRcIM5so] - edited down from the previous commercial.

{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=Nve3YgXDU-8]

: ''Animation:'' [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: ''Narration:'' Victor Caroli.
: "Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!"
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=o1OvhaDguEc] - edited down from the previous commercial.
:: "Inside one, there's the other; then they both transform and combine to form another!"
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=rc82cro2Xnk] - edited down from the previous commercial.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=UQni-F1hTIg]

: ''Animation:'' [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera. "BEYOND! (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!"
: ''Narration:'' Victor Caroli.
: '''''Now''', the Decepticons have '''Monster Pretenders'''. Monster Pretenders with '''rubbery skin!'''''

==1990==
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|"Estroy them!" Actual dialogue. We're not making this up.]]
The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.

{{anchor|Action Masters}}
*'''Action Masters''' [https://www.youtube.com/watch?v=M1nvR1E44Ic]

: ''Animation:'' Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' Jazz is voiced by a sound-alike (possibly [[Frank Welker]]), [[Scatman Crothers]] having passed away. Rad is given a voice by [[Michael Bell]].
: "Who will give up the power to transform to become stronger faster more alive?" [''sic'']

{{anchor|Action Master vehicles}}
*'''Action Master vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=FuVhM6K9fN0]

: ''Animation:'' A short battle sequence (on Cybertron?) with the three featured characters.
: ''Narration:'' Victor Caroli.
: ''And '''look!''' The Action Master vehicles transform into powerful '''battle stations!'''''

{{anchor|Gutcruncher}}
*'''Action Master vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=W2OeCkeKidQ]

: ''Animation:'' [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Stratojet]]; Wheeljack and Sprocket drive out of a tunnel.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Gutcruncher speaks!
: "Estroy them!" [again, ''sic'']
:*'''Action Master vehicles''' [https://www.youtube.com/watch?v=Sp-NuhjHtdI] - Edited down from the previous commercial.

[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]

{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol''' and '''Construction Patrol''' [https://www.youtube.com/watch?v=yLNCyUzbY8E]

: ''Animation:'' Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
: ''Narration:'' Victor Caroli.
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=eB7wH9mQ8_c] - Abbreviated (and accelerated) version of the previous commercial. [[Neil Ross]] jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=Ns4BQom7owA]

: ''Animation:'' Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base.
:''Notes:'' Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker); Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane.
: ''Narration:'' Victor Caroli.
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=HVjluRHZ_XU] - Edited down from the previous commercial.

==1999==
*'''Kid Rhino Video Trailer'''

: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a zoo by buying Kid Rhino's home video releases.
: ''Notes:'' The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=vuHpWBTT7ZI]
: Scenes from ''The Transformers: The Movie'' play as text narration overlays promote the features of the DVD.
: ''Notes:'' This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.

==2008==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''Transformers G1 Awakening trailer 1''' [http://www.youtube.com/watch?v=oRbWH14tT0M]
: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.

==2009==
*'''Transformers G1 Awakening trailer 2''' [http://www.youtube.com/watch?v=yLkqZmEf7CY]
: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage.
: ''Notes:'' The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.

==2011==
*'''Cobra-palooza Megatron-A-Thon''' [http://www.youtube.com/watch?v=T7oU1C9Vtqs]
: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon.

==2014==
*'''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial/Generation 1

2021-02-28T00:46:24Z

Walruslaw: /* 1988 */

{{suite}}
{{-}}
{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "...only from Hasbro!".

[[File:Jetfireg1commercial.jpg|right|upright=1.4|thumb|Transforms from robot to lawsuit right before your eyes!]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

==1984==
Animated sequence produced for the first year commercials all use early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, with Optimus, Megatron, and Soundwave only ever being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator."

{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=sSplYi7wpgc]

:''Animation:'' Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:''Toy segment:'' None.
:''Narration:'' Victor Caroli.
:''Notes:'' Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime.

{{anchor|Optimus Prime and Megatron}}
*'''Optimus Prime and Megatron''' [https://www.youtube.com/watch?v=LNYIiWVMNRI]

:''Animation:'' Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:''Toy segment:'' Some very early 80s streaking effects as the toys are shown instantly changing from vehicle to robot.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:"Attack the Autobot Commander!" "Call in the Decepticon leader!"

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Jets''' [https://www.youtube.com/watch?v=dMT4DMT4ui4]

:''Animation:'' In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:''Toy segment:'' More streaking effects as the toys are shown instantly changing from vehicle to robot, first Starscream, then at the end of the ad, Jazz and Sideswipe.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"
:''Notes:'' A total of six Seekers are seen in a single shot. The Seekers continue to use the pre-cartoon animation models with the dark faces.
:"We're under attack!" "[[To sell toys|Get more Autobots!]]"

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=DlJSuO94yw8]

:''Animation:'' Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:''Narration:'' The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"

{{anchor|84 assortment}}
*'''Transformers''' [http://dvd.ign.com/dor/objects/14342171/transformers-the-complete-first-season-25th-anniversary-edition/videos/trans_com_062309.html]
:''Animation:'' Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=9MLLXOjUNLk] - Nearly the same as above, except the footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=jDv5_n-swYc] - A resoundtracked version of the previous Megatron-less ad, this time using the Season 2 theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=lils9srdoPM]

: Advertising a Coleco-made Big Wheel.
: ''Animation:'' Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
: ''Narration:'' Some wussy dude.
:"Missed! But ''I'' won't!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s]
: ''Animation:'' Various excerpts from season one of the cartoon.
: ''Narration:'' [[Victor Caroli]] on Xanax.
: ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
{{-}}

==1985==
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/]

: ''Animation:'' Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: ''Narration:'' The Other Guy
: ''Notes:'' Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Dinobots}}
*'''Dinobots''' [http://www.youtube.com/watch?v=3C7ebWaFaVI]

:''Animation:'' Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
:''Narration:'' The Other Guy.
:''Kidmation:'' Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:''Notes:'' Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" Grimlock is advertised as having a chromed sword and Slag has chromed horns.
:*'''Dinobots''' [https://www.youtube.com/watch?v=kz1Ohpwwn_8] - A re-soundtracked version of the previous commercial. Narrated by The Other Guy; soundtracked with the Season 2 theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA] - An Action Cards variant of the re-soundtracked version.
:*'''Dinobots''' [https://www.youtube.com/watch?v=725sgoahZOc] - Another re-soundtracked version of the Dinobots commercial. Narrated by Peter Cullen and Victor Carolli; soundtracked with the alternate Season 3 theme song (still with "Dinobots" replacing "Autobots".) Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Grimlock''' [https://www.youtube.com/watch?v=avMCZ-TFTmA]

: ''Animation:'' Same as Dinobots.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' None.
: ''Notes:'' Very similar to the two [[Dinobot (G1)|Dinobots]] commercials, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are two characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop is employed.

:Due to these oddities, it was previously thought this might be a test version. However, [http://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. Given the similarities and differences, it is quite likely that this commercial was reworked to create the Dinobots commercials or vice versa.

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=9KgZh9m7C1Y]

:''Animation:'' [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow [[Mini-spy|Mini-Spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Kid points urgently at the camera: "It's an Autobot!"
:''Notes:'' [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.

{{anchor|Jetfire and Shockwave}}
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=6RxrB3X0Qzc]

:''Animation:'' [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: ''Narration:'' An incredibly mellow Victor Caroli.
: ''Kidmation:'' A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: ''Notes:'' Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor.
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=Wg86MBBMbcY] - An earlier version of the previous commercial with the 1984 music, a different narrator and a different kid doing the "robots in disguise".

{{anchor|Insecticons}}
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=0cPxFhQgpw0] 1984 Version [https://www.youtube.com/watch?v=IXdp4eZDSCo]
: ''Animation:'' A horde of [[Insecticon (G1)|Insecticons]] attacks a farm.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Glowing green eyes kid.
: "Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"
:*'''Insecticons''' - Resoundtracked from the previous commercial, with the 1986 version of the background music.

{{anchor|Constructicons}}
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=BDinalIn228]
:''Animation:'' The [[Constructicon (G1)|Constructicons]], working on a building site in the desert, suddenly transform and combine. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Blond-haired kid mouths robotic "Robots in disguise!"
: "It's Devastator — six ''Constructicons'' in one!"
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=uARV2Bw88ng] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=qJDHmvfo4cs] - Resoundtracked and slightly re-edited for a 1986 re-use. Narration by The Other Guy and Megatron; Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Jumpstarters''' [https://www.youtube.com/watch?v=TgNSqrKX12M]
: ''Animation:'' None.
: ''Toy segment:'' Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
: ''Narration:'' The Other Guy
: ''Kidmation:'' Buck tooth kid mouths "Robots in Disguise"
: ''In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!''

{{anchor|Thrust and Dirge}}
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=-AvGnlOVBS4]
:''Animation:'' As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: ''Narration:'' You're Gonna Get It
: ''Kidmation:'' Beatles haircut kid mouths robotic "Robots in disguise!"
: Included a tail-end ad for Transformers [[Action Cards]].
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=skKTF6IbLeQ] - A rare variant with the first season theme song.

{{anchor|Triple Changers and Perceptor}}
*'''Triple Changers''' and '''Perceptor''' [https://www.youtube.com/watch?v=QM7tfbcIT0s], [https://www.youtube.com/watch?v=IpADNDtB9DE] or [https://www.youtube.com/watch?v=tSP6DOtsKGM]
: ''Animation:'' [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
:''Narration'': The Other Guy; possibly Victor Caroli as well (While supplies last.)
:''Kidmation'': Taller bowl haircut kid with glowing green eyes.
:''Notes:'' Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain prototype figure (showing his [[Character model|animation colors]]) is shown being played with alongside the Blitzwing toy. In one version, a bizarre stinger note labels the Perceptor toy as "While supplies last".
:''Triple changers, the most eeeeevil Decepticons of all!''

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]

*'''Blaster''' [https://www.youtube.com/watch?v=ctZMaY2621M]
: ''Animation:'' [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
:''Narration'': The Other Guy.
:''Kidmation'': Glowing green eyes kid.
:''Notes:'' Soundwave and Rumble have their usual cartoon voices, but Blaster has a completely different voice for his single word of dialogue.
: ''Not a working radio!''
:*'''Blaster''' [http://www.youtube.com/watch?v=CkLdJtLeKg0] - A rare variant with the first season theme song. Soundwaves lines also come from a different take.

{{anchor|Omega Supreme}}
*'''Omega Supreme''' [http://www.youtube.com/watch?v=AbcwV818LuA] / [http://www.youtube.com/watch?v=Lq3VhggqfmM] (Stinger version)
: ''Animation:'' In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks. Includes [[The Transformers: The Movie]] stinger at the end.
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Shaggy haired kid.
:''Notes:'' Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The 1985 version of this ad also has a version with the same "While Supplies Last!" stinger as the Triple Changers and Perceptor ad.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=PjSYUeXivYQ] / [https://www.youtube.com/watch?v=CzSQDMEUAAA] (Stinger version) - Edited and resoundtracked with Optimus Prime narration and the 1986 theme song. Some airings included a [[The Transformers: The Movie]] stinger.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=QwwXW6kvVsw] - Early version with 1984 theme song. Starscream's line still sounds weird.

[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=8nlqfnyvcFY]
: [[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: ''Toy segment:'' In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: ''<s>Kid</s> KARRAS-mation:'' Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: ''Notes:'' This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=vAQSeW9U4ps&]
:To distinguish real Transformers from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: "We are conquerors." "No one is like us." "Only we have the right to be called by the name." "Only we have the right to wear this symbol." "Or THIS symbol." "Only WE are Autobots and Decepticons." "Good versus evil." "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
: ''Animation:'' A mixture of clips from various 1984 and 1985 commercials.
: ''Narration:'' [[Megatron (G1)|Megatron]], Optimus Prime and some other unknown narrator.
: ''Kidmation:'' Reused from Autobot cars plus Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=Pp9I--mqbAI]
: ''Animation:'' Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: ''Narration:'' Unknown.
: ''Toy segment:'' The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: ''Notes:'' This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''You've won today, but will you be ready tomorrow?"

[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=IMUSit2-uEg]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy Segment:'' Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: ''Notes:'' Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: "By Tyco, of course."

[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]

*'''ViewMaster Showbeam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=yepSsLVlPlo]
: A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, and thus returning them to reality.
: "Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=KrcGS21s2Ko](Version 1 Cleveland)/ [http://www.youtube.com/watch?v=mvDyMjWeW2Q] (Version 1 Chicago)/ [http://www.youtube.com/watch?v=Ew1r-_SQseY&t=0m25s] (Version 2)

: ''Animation:'' Various cartoon excerpts which are mostly from Season One episodes. There are two versions of the ad, which use a different assortment of clips. A clip of the Sub-Atlantican General firing at the Autobots from [[Atlantis, Arise!]], which is used in the Monday-Friday collage, is the most notable exception in version 1 of the ad. For version 2, a scene of [[Warpath (G1)|Warpath]] being shot by a fake Starscream from [[A Prime Problem]] is the most notable.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television.
: ''The Transformers are like nothing you've ever seen before. Don't miss a single day!''

*'''15 second cartoon promo''' [http://www.youtube.com/watch?v=WGDsr1GqYag]

: ''Animation:'' Various cartoon excerpts from the first two seasons, though mostly Season One.
: ''Narration:'' Victor Caroli and Optimus Prime.
: ''Notes:'' This spot reuses the animation clips from the collage in the previous commercial. However, instead of using them in a collage, a screen flipping transition is used to go from one to the next. The local station end screen was modified to include a small clip of Optimus Prime standing up. To go along with this, a [[Peter Cullen]] as Optimus Prime narration was added in the format of "Weekdays at [insert time here] on [insert station call letters here]." Considering there were likely in the neighborhood of 100 or so syndication affiliate stations, that must have been a long day at the office for Mr. Cullen!
{{-}}

==1986==
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=JCoNuwV8Lbo] (Japanese Subtitles)
: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features a temp music track featuring cues taken from ''Star Trek III: The Search for Spock''.
:''Narration:'' [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY]
:: Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and proper [[Vince DiCola]] music to be sent out to cinemas.

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=Y3F9j8ekYL0]
: ''Animation:'' Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]].
: ''Narration:'' Victor Caroli introduces the characters and expounds on how great the movie is.
: ''Hold on tight. The most incredible rock and roll adventure ever is here!''

*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=t6fIV7NOK4o],[https://www.youtube.com/watch?v=ZMiJDHk1JSA] (Opens in 3 days)

: ''Animation:'' Similar to the trailer with Autobot shuttle launch at the beginning, then switches back and forth between the [[Autobot City (G1)|Autobot City]] battle, [[Unicron]] devouring [[Lithone (planet)|Lithone]] and [[Kup (G1)|Kup]] and [[Hot Rod (G1)|Hot Rod]] vs. the Decepticons. Again, "The Touch" plays for the first half, then Lion's rendition of the theme song.
: ''Narration:'' Depending on the version, Victor Caroli, The Other Movie Guy, or both.
: ''Notes:'' Several different versions of the TV spot were produced, updating the amount of time to go until the movie's release. The known variations are: "August 8th" (60 & 30 seconds), "Opens Tomorrow" (60 & 30 seconds), "Opens Today" (30 seconds) "Now playing!"(60 & 30 seconds), "Opens in Three Days" (30 sec #1), and "Opens in Three Days" (30 sec #2).
: ''So exciting you'll have to see it twice to take it all in!''
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=za59KnlaGuA] - Opens August 8th (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=tAUm2LNtHO8] - Opens tomorrow (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=P6UT3_2YxFU] - Opens tomorrow (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=nNQbYZi4KHo] - Opens today (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=MwEu_uX5p84] - Now playing (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=lMEj7PLP5GA] - Now playing (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=mLgPEf_N1lA] - Transformers The Movie contest - Enter to win prizes

{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=VChFepo4A2Y]

: ''Animation:'' A running battle in the desert with each character charging in as the narrator identifies him.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line.
: '''''No one''' can take on the Decepticons like Rrrrrodimus Prime!''

{{anchor|Ultra Magnus}}
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=dSsqQe01jbI] / [https://www.youtube.com/watch?v=vcLN3S_7I9I] (w/ Movie plug)

: ''Animation:'' Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: ''Narration:'' Optimus Prime; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Blaster (G1)|Blaster]] and Magnus both have their normal cartoon voices. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]]. Another version of this ad has the ending "From Hasbro" tag replaced with a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Optimus Prime. ''And coming this summer, Transformers: The Movie.'' ''You've never seen anything like it.''

{{anchor|Ultra Magnus and Galvatron}}
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=H6KSRC5hm58] (full) /[https://www.youtube.com/watch?v=5fHxr9owwcM] (w/ movie ad)

: ''Animation:'' Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: ''Narration:'' [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact Galvatron IS Megatron.
: A shortened version includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=bf8DCIGV9yU]

: ''Animation:'' Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: ''Narration:'' Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol); [[Victor Caroli]] (Each sold separately.)
: ''Notes:'' Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron; his lines are directly copied from the movie.
: ''Kidmation:'' Kid face to generic Magnus face.

{{anchor|Sharkticon}}
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [http://www.youtube.com/watch?v=55nfsUkXpUc]

: ''Animation:'' Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo, it's hard to figure out whether [[Frank Welker]] or [[Don Messick]] voiced him in this particular commercial) arrives to help.
: ''Narration:'' Prime and Megatron; Victor Caroli (Sold separately).
:''Kidmation:'' Kid face to Galvatron face.
: ''Autobots never faced an evil force worse than the terror of - the Sharkticons!''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=l7uFhUDgylk] - Ends with TFTM ad (opens in 3 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=R_fbvbSLwh8] - Ends with TFTM ad (opens in 2 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=frKsphVS0V4] - Ends with TFTM ad (opens today)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=KGFJ1Zqd518] - Ends with TFTM ad (now playing)

{{anchor|Aerialbots and Stunticons}}
*'''Aerialbots''' and '''Stunticons giftsets''' [https://www.youtube.com/watch?v=FQiEEJx7PCM]

: ''Animation:'' The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: ''Narration:'' Optimus and Megatron.
: ''Kidmation:'' Kid face to generic Magnus face.
: "Only the Stunticons!" ...only the Stunticons ''what?''
:: '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=AgvBUXhVF1g] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys.

{{anchor|Bruticus and Metroplex}}
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=lYgQKf0GH4k]

: ''Animation:'' The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:''Narration:'' Megatron, Optimus Prime; Victor Caroli (From Hasbro.)
:''Kidmation:'' Kid face to Galvatron face.
: "But the ''Combaticons'' can combine to form ''Bruticus!''"

{{anchor|Defensor and Trypticon}}
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=uL_jdaLDvsE]

: ''Animation:'' The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: ''Narration:'' [[Megatron (G1)|Megatron]] and [[Optimus Prime (G1)|Optimus Prime]]; [[Victor Caroli]] (Batteries not included.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' Two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor.

{{anchor|Predacons}}
*'''Predacons''' [https://www.youtube.com/watch?v=8xfYNu5YOsQ]

: ''Animation:'' The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]].
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots.
: "Few Decepticons can stand up to the Dinobots, but the Predacons can!"

{{anchor|Sky Lynx}}
*'''Sky Lynx''' [https://www.youtube.com/watch?v=vGWo5CoK1aY]

: ''Animation:'' Predaking smashes through a mountain to attack the Dinobots. [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:''Narration:'' Optimus Prime; Victor Caroli (Batteries not included.)
:''Kidmation:'' Kid face to generic Magnus face.
:''Notes:'' Like the Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] and Grimlock both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)

{{anchor|Sandstorm, Broadside, Octane}}
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=FnX6-qds6DU]

: ''Animation:'' [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over land and water.
: ''Narration:'' [[Victor Caroli]]
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Autobot - triple changers battling - the triple changers of - the Decepticons!''

{{anchor|Battlechargers}}
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=HA4MJCgfO5o]

: ''Animation:'' Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms and fires.
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' The toy portion also features repeated cuts of a kid's head/eyes following the rolling [[Battlecharger]] toys.
: ''Nobody jumps into action - faster than - Battlechargers!''

{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=VjKi0MBYkII]

: ''Animation:'' Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: ''Notes:'' Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen.
: ''You could win a party with life-sized Transformers!''

*'''[[Underoos]]''' [https://www.youtube.com/watch?v=HUiMXY0hU1k]

: ''Kidmation:'' Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: ''Notes:'' The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=D6G_iHzhgFA]
: ''Animation:'' Various Season One and Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' In addition to the customized end tag, a text overlay in that station's style was placed over several scenes early in the spot. Uses the Season 3/Season 4 theme. Two different Megatron quotes are used.
: "We'll be waiting!"

*'''10 second cartoon promo''' [https://www.youtube.com/watch?v=0-8aub2UX1k]
: ''Animation:'' Various Season Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Uses Season Three/Season Four theme.
:''It's the incredible adventures of the Transformers. Watch as Heroic Autobots bravely battle Evil Decepticons every Monday through Friday. Don't miss a single day!''

==1987==
Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments.

{{anchor|Headmaster Autobots}}
[[File:Brainstormpretenderscommercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=lB22s9gx_tI]

: ''Animation:'' The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: ''Narration:'' [[Hot Rod (G1)|Rodimus]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
: ''Kidmation:'' A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: ''Head. MasterTransformers—more muchmore than meets the eyes!'' {{sic}}

{{anchor|Headmaster Decepticons}}
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=lB22s9gx_tI]

: ''Animation:'' At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
: ''Narration:'' [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Magnus toy.
: ''Nothing's better than going into battle with '''these''' Transformers!''

{{anchor|Horrorcons}}
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=-jxEKlVKCU8]

: ''Animation:'' [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
:''Narration:'' Victor Caroli.
: ''Kidmation:'' Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
: ''The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!''

{{anchor|Targetmasters}}
*'''Targetmasters''' [https://www.youtube.com/watch?v=LUp54SnWs7g]

: ''Animation:'' Live-action set of a rocky planet explodes. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless (G1)|Aimless]].
: ''Narration:'' Galvatron, Ultra Magnus, and Victor Caroli.
: ''Kidmation:'' Kid flips and becomes stop-motion Ultra Magnus toy.
: ''Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!''

{{anchor|Sixshot}}
*'''Sixshot''' [https://www.youtube.com/watch?v=UM8-COEXpJY]

: ''Animation:'' Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot. Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used.
: ''The most challenging Transformer of them all!''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Computron animated.jpg|right|upright=1.1|thumb|Revenge of the nerds!]]
*'''Technobots/Computron''' and '''Scorponok''' [https://www.youtube.com/watch?v=_Ue6CzJG20k]

: ''Animation:'' Galvatron runs down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: ''Narration:'' Galvatron, [[Victor Caroli]].
: ''Notes:'' Naturally, [[Zarak (G1)|Zarak]] is visible running around as Scorponok transforms.
: ''And now it's a beast with capture claws and a trainer who becomes...the HEAD of its robot!''

{{anchor|Technobots and Terrorcons}}
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=eR8FZq5oVO4]

: ''Animation:'' The two teams battle on Earth, while Rodimus and Magnus narrate.
: ''Narration:'' Ultra Magnus, Rodimus Prime, and Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes [[decoy]] stinger.
: "Those hi-tech heroes are in for one horrific battle!"

{{anchor|Punch and Clones}}
*'''Punch/Counterpunch''' and '''Clones''' [http://www.youtube.com/watch?v=5HI_CIGzCyU&t=5m48s] (no stinger) /[https://www.youtube.com/watch?v=N4TsUdoO-xc] (Decoy stinger)

: ''Animation:'' [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Sometimes included a [[decoy]] stinger.

{{anchor|Monsterbots}}
*'''Monsterbots''' [https://www.youtube.com/watch?v=_VyfKmKKdNA]

: ''Animation:'' Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, then burst through a wall and fight some Decepticons.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by Scourge, [[Octane]], and Cyclonus.
: ''And they've even got sparks, BLASTING out of them!''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]

{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=blf-D_oXG6k]

: ''Animation:'' [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. "That jet is going to crash into that tank!" "No, it's not. They're going to transform into one robot!"
: ''Narration:'' Galvatron, Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes decoy stinger.
: ''They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.''

{{anchor|Fortress Maximus}}
*'''Fortress Maximus''' "FOR-TRESS MAX-I-MUHUUUS!" [https://www.youtube.com/watch?v=bbIzislk0Sg]

: ''Animation:'' [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: ''Narration:'' Victor Caroli, Rodimus Prime, Ultra Magnus.
: ''Notes:'' [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].

{{anchor|Headmaster comic book}}
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=eYBDqL6hdr8]

: ''Animation:'' The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Features completely random, made-up heads for the pre-Headmaster robots.

{{anchor|returnofop}}
*'''The Return of Optimus Prime promo''' [http://www.youtube.com/watch?v=XUN-gSW_QWM] or [https://www.youtube.com/watch?v=O-V_h7dEbm0]
: ''Animation:'' Excerpts of the Optimus Prime death scene and Prime vs. Megatron from The Transformers: The Movie.
: ''Narration:'' Victor Caroli and various local TV announcers.
: ''Notes:'' Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over Prime." ''Wrong, Megatron! It's just the beginning!''
:*'''EMERGENCY AUTOBOT ALERT''' [http://www.youtube.com/watch?v=cy6Mltaobg0] – Excerpts of the Optimus Prime at the Moonbase 1 and Prime vs. Megatron.
::"Heroes never die. I, Optimus Prime, can never be conquered!''

*'''Season 4 cartoon promo''' [http://www.youtube.com/watch?v=kja8RSRq21g]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: ''Narration:'' Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: ''Notes:'' Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''Autobots versus Decepticons. Good against evil. Metal against metal!''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 4 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E]

: ''Animation:'' Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Features the same new music used in the previous commercial.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.''

==1988==
Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.

{{anchor|Pretenders}}
*'''Pretenders''' [https://www.youtube.com/watch?v=nO9VYnPkAtM]
: ''Animation:'' [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (nekkid!). [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
: ''Narration:'' Victor Caroli
: ''Notes:'' Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]].

*'''Pretenders''' [https://www.youtube.com/watch?v=BIax7Coasbs]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: ''Animation:'' Clips re-used from the comic commercial.
:''Narration:'' [[Victor Caroli]].
:''Notes:'' Features only the first wave of large Pretenders ([[Landmine (G1)|Landmine]], [[Cloudburst]], [[Waverider]]; [[Skullgrin]], [[Submarauder (G1)|Submarauder]] and [[Bomb-Burst (G1)|Bomb-Burst]].)
:''After a series of startling defeats at the hands of the Decepticons...''
:*'''Pretenders''' [https://www.youtube.com/watch?v=Rvk5SSMtN6s]
: ''Animation:'' The Autobot Pretenders splitting, re-used from the comic commercial.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' A bizarre segment of kids proclaiming what they "are" ("I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM] - Edited down version of the immediately preceding commercial.
:*'''Pretenders''' [https://www.youtube.com/watch?v=i6VSMYUclRQ]
: ''Animation:'' The Autobot Pretenders splitting, same as the above commercials.
: ''Narration:'' Victor Caroli
: ''Kidmation:'' Kid's face splits apart to reveal his 'inner' robot face.
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis] - Edited down version of the previous commercial

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4]

: ''Animation:'' Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:''Narration:'' Victor Caroli.
:''Notes:'' Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes tail-end ads spot for the relevant [[People Power!|Marvel Comics issue]].
: ''Their engine’s the key that unlocks their Transformer en-er-geeee!''

[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]

*'''Powermaster toys''' [https://www.youtube.com/watch?v=V6CaDVzY2_4]

: ''Animation:'' Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: ''Powermaster Transformers! They've got the power to surprise!''

*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5wiInSQq7yU]

: ''Animation:'' Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
:''Narration:'' Victor Caroli.
:''Kidmation:'' Kid to Powermaster Optimus Prime.
: ''POW-er-master Optimus Prime! Greatest hero of his time!'' ("It's great to be back!")
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=JZkVP92iNac] - edited down from the previous commercial.

{{anchor|Doubledealer}}
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=wDsvaO8NYVM]

: ''Animation:'' Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (Decepticon)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: ''Narration:'' Victor Caroli.
: "Who’s that new Transformer with Optimus Prime?"

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]

{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=xxHU63O9ApQ]

: ''Animation:'' The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: ''Narration:'' Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: ''Kidmation:'' A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot resembling Brainstorm.
: ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!''

{{anchor|Pretender Beasts and Vehicles}}
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=EFUicyvMLuk]

: ''Animation:'' [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Pretender Kid.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.''

{{anchor|Quickswitch}}
*'''Quickswitch'''. "It's Quickswitch, Sixshot's son! And he's on our side!" [https://www.youtube.com/watch?v=Qr2ZS3EWvIY]

: ''Animation:'' In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid holding the toy mouths a synthesized "How quick can you all six" [''sic''], while his head flops around disturbingly.
: ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!''

{{anchor|Double Targetmasters}}
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=GIWQNTiBuv4]

: ''Animation:'' [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid flips over and turns into a gun for a very crude CGI robot.
: ''Targetmaster Transformers—theeeeeey've got the power to surprise!''

{{anchor|Triggerbots and Triggercons}}
[[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]

*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=pgSb2x9ZzZ8]

: ''Animation:'' Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: ''Narration:'' Victor Caroli.
: ''And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out!'' KERRUNCH.

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]]
*'''Seacons''' [https://www.youtube.com/watch?v=__goRbwv7KY]

: ''Animation:'' Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun.
: ''Narration:'' [[Stephen Keener]].
: ''Kidmation:'' A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
:*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ]
: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
:''Animation:'' The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
:*'''Seacons / Triggerbots / Trigggercons''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=221s] - Same as previous with the Triggerbots/Triggercons segment in place of the Firecons/Sparkabots.

*'''Season 5 cartoon promo''' [http://www.youtube.com/watch?v=XwTAPiSY-Og]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: ''Narration:'' Overly excited Victor Caroli talking about how AMAZING this new season will be.
: ''Notes:'' You gotta see it to believe it! NEW EPISODES! And Optimus Prime LIVE! Well, only one of those ended up being true...
:''It's unBEELLLLiiiiievable!''

==1989==
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=limsLJlDkVc] or [https://www.youtube.com/watch?v=tEBAHaXoByU]

: ''Animation:'' From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Then the Micromasters swarm around Dreadwind's head. In stop motion, a stream of [[Micromaster]] toys topples a gray-painted [[Scorponok (G1)|Scorponok]].
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid scoops up the Micromasters and opens his palm to show them off.
: ''Notes:'' Dreadwind and Darkwing are given voices.
: "Our new commandos, who go where no one else goes!"
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=c36H_NGjKZs] - Edited down version of the previous commercials.

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=cfdGNT3JI9Q] or [https://www.youtube.com/watch?v=f1l3udPFCWs] (ends with TFTM for $1 promotion)

: ''Animation:'' A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Includes stinger for a $1.00 copy of the [[The Transformers: The Movie|movie]] when you buy two Transformers toys.
: "The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!"
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=mLW4f8SCFRg] - edited down from the previous commercial.
: "The ''only'' Micros that transform!"
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=jzGpqwaGitc] - edited down from the previous commercial.

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]

{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=BLiGczkiH_8]

: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|Interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: ''Narration:'' Victor Caroli.
: ''Notes:'' Bumblebee has his [[Dan Gilvezan|normal voice]]. An unidentified voice presumably belongs to Skystalker.
: ''You can connect them to form whole cities!''
:*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=yLTfNdrfvA8] - edited down from the previous commercial.

{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=AF6F47XQo_4] or [https://www.youtube.com/watch?v=p8I7Ka6hzG0] (ends with TFTM for $1 promotion)

: ''Animation:'' As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' [[Grimlock (G1)|Grimlock]] is voiced by [[Gregg Berger]]. Includes stinger for a $1.00 copy of the movie when you buy two Transformers toys.
: "Bumblebee, Jazz, you're back!" "And me Grimlock!" "And the '''eeeevil''' Starscream is here too!"
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=_qTDRcIM5so] - edited down from the previous commercial.

{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=Nve3YgXDU-8]

: ''Animation:'' [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: ''Narration:'' Victor Caroli.
: "Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!"
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=o1OvhaDguEc] - edited down from the previous commercial.
:: "Inside one, there's the other; then they both transform and combine to form another!"
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=rc82cro2Xnk] - edited down from the previous commercial.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=UQni-F1hTIg]

: ''Animation:'' [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera. "BEYOND! (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!"
: ''Narration:'' Victor Caroli.
: '''''Now''', the Decepticons have '''Monster Pretenders'''. Monster Pretenders with '''rubbery skin!'''''

==1990==
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|"Estroy them!" Actual dialogue. We're not making this up.]]
The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.

{{anchor|Action Masters}}
*'''Action Masters''' [https://www.youtube.com/watch?v=M1nvR1E44Ic]

: ''Animation:'' Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' Jazz is voiced by a sound-alike (possibly [[Frank Welker]]), [[Scatman Crothers]] having passed away. Rad is given a voice by [[Michael Bell]].
: "Who will give up the power to transform to become stronger faster more alive?" [''sic'']

{{anchor|Action Master vehicles}}
*'''Action Master vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=FuVhM6K9fN0]

: ''Animation:'' A short battle sequence (on Cybertron?) with the three featured characters.
: ''Narration:'' Victor Caroli.
: ''And '''look!''' The Action Master vehicles transform into powerful '''battle stations!'''''

{{anchor|Gutcruncher}}
*'''Action Master vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=W2OeCkeKidQ]

: ''Animation:'' [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Stratojet]]; Wheeljack and Sprocket drive out of a tunnel.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Gutcruncher speaks!
: "Estroy them!" [again, ''sic'']
:*'''Action Master vehicles''' [https://www.youtube.com/watch?v=Sp-NuhjHtdI] - Edited down from the previous commercial.

[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]

{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol''' and '''Construction Patrol''' [https://www.youtube.com/watch?v=yLNCyUzbY8E]

: ''Animation:'' Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
: ''Narration:'' Victor Caroli.
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=eB7wH9mQ8_c] - Abbreviated (and accelerated) version of the previous commercial. [[Neil Ross]] jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=Ns4BQom7owA]

: ''Animation:'' Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base.
:''Notes:'' Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker); Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane.
: ''Narration:'' Victor Caroli.
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=HVjluRHZ_XU] - Edited down from the previous commercial.

==1999==
*'''Kid Rhino Video Trailer'''

: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a zoo by buying Kid Rhino's home video releases.
: ''Notes:'' The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=vuHpWBTT7ZI]
: Scenes from ''The Transformers: The Movie'' play as text narration overlays promote the features of the DVD.
: ''Notes:'' This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.

==2008==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''Transformers G1 Awakening trailer 1''' [http://www.youtube.com/watch?v=oRbWH14tT0M]
: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.

==2009==
*'''Transformers G1 Awakening trailer 2''' [http://www.youtube.com/watch?v=yLkqZmEf7CY]
: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage.
: ''Notes:'' The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.

==2011==
*'''Cobra-palooza Megatron-A-Thon''' [http://www.youtube.com/watch?v=T7oU1C9Vtqs]
: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon.

==2014==
*'''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial/Prime

2021-02-12T13:40:52Z

Walruslaw: /* 2013 */

{{suite}}

{{Nav-Prime}}

'''''Transformers: Prime''''' has had an unusually heavy amount of promotion, with 4 character promos, a sneak peek promo, a musical tribute and a behind the scenes look all released in the last three months of 2010. This is in addition to the regular episode promos that most shows get. This didn't change in 2011 with 2 commercials produced specifically to promote the debut of a weekly series without talking about any one particular episode. Looking at episode promos also shows a heavier amount of advertisement with various shorter versions of full length promos airing at the end of various shows on [[Hub Network|The Hub]]. The episode ''Convoy'' even got ''two'' full length promos.

== 2010 ==
*'''San Diego Comic-Con teaser''' [http://www.ign.com/videos/2010/07/21/transformers-prime-tv-teaser?objectid=80393]
:Screened [[July 21]] at [[San Diego Comic-Con]]. [[Bumblebee (WFC)|Bumblebee]] attacks two [[Vehicon (Prime)|Vehicon]]s in an early version of a scene from "[[Darkness Rising, Part 1]]".

*'''''Transformers: Prime'' sneak peek''' [http://www.youtube.com/watch?v=qCtayH_Kp78]/[http://www.youtube.com/watch?v=1m0DWvIbQLw] (Encore)/[http://www.youtube.com/watch?v=vLPnRp39FvY](Encore continues)
:Aired [[October 29]]. "Megatron has not been seen nor heard from in some time. But if his return is imminent, as I fear, it could be catastrophic." ''Starting November 29, old foes return, legendary heroes rise, and new ones are found in unlikely places. Secrets will be revealed, allegiances formed, and mettle tested. Good vs. evil. The battle for our planet begins.'' Cliffjumper charges the Vehicons.

[[File:Only on the Hub.jpg|right|upright=1.67|thumb]]
*'''''Transformers: Prime'' launch''' [http://www.facebook.com/video/video.php?v=494664210041]
:Aired [[November 3]]. Optimus Prime, now knowing that Megatron has returned, pledges that the Autobots will defend the Earth. "We now know, our conflict is not over. The future of humankind is at stake. But we are here, to defend your world. I am Optimus Prime. Stand by us and we will stand by you."

*'''''[[Darkness Rising]]'' promo''' [http://www.youtube.com/watch?v=6jgzHXMHFZY]
:Aired [[November 11]]. "What are they?" "We are autonomous robotic organisms, also known as Autobots." "Why are you here?" "To protect your planet from the Decepticons."

*'''Arcee promo''' [http://www.youtube.com/watch?v=yTraMhH0oQI]
:Aired [[November 12]]. ''She may be beautiful...'' "I love you." ''... but she's also tough as nails.'' "This ends here 'Cons!" ''And she'll... never... back... down. Arcee is back, and the battle begins.''

*'''Bumblebee promo''' [http://www.youtube.com/watch?v=VRfqjTVsEgU]
:Aired November 12. ''He might be yellow, but he's no coward, and when things get tough, Bumblebee's got your back.'' "Friends of yours?" "Family." ''Bumblebee is back, and the battle begins.''

*'''Cliffjumper promo''' [http://www.youtube.com/watch?v=4OFicnp3B9o]
:Aired November 12. ''He's brash, he's bold, and he's one of the toughest Autobots around. Mess with Cliffjumper, and you get the horns.'' "I'll put a few dings in ya. Yaaah!" ''Cliffjumper is back, and the battle begins.''

*'''Jack Darby promo''' [http://www.youtube.com/watch?v=PTKGmynNb4E]
:Aired November 12. "Welcome to KO drive-in." ''Sometimes, heroes are found in unlikely places.'' "May I take your order?" ''Jack Darby doesn't realize it now...'' "I am gonna own a ride like you someday." ''... but he's about to be part of something really really big.'' "Whoaaa! What are you?!" ''And our planet is going? to need him for much more than a cheeseburger.''

*'''Hubworld's ode to ''Transformers: Prime''''' [http://www.youtube.com/watch?v=mkkzgaYtmBo]
:Aired [[November 24]]. ''Hubworld'' musician Danny Tieger's tribute to the new Hub animated series, ''Transformers Prime''.

[[File:Orci Kurtzman ET.jpg|right|upright=1.67|thumb|"Ouch!"]]
*'''Making ''Transformers: Prime''''' [http://www.youtube.com/watch?v=H3iKDbKQwKI]
:Aired [[November 25]]. [[Jeff Kline]] introduces us to the production offices. [[Roberto Orci]] tells [[Alex Kurtzman]] to save "Megatron barfs" for the movies. Jeff shows us the hungry and whiny writers in the bathroom, Bob directs motion capture, before Bob, Jeff and a snoozing Alex on the couch call [[Mike Vogel]] asking what channel [[Hub Network|The Hub]] is on in [[Los Angeles]], and whether they'll get paid. A preview of Bulkhead protecting Miko in "[[Darkness Rising, Part 3]]" is shown. Bookended by footage of Movie Bumblebee and Optimus RC toys.

*'''''Transformers: Prime'' Coming February 2011''' [http://www.youtube.com/watch?v=4ADZ-m61cCM]
:Aired [[December 22]]. ''The war between the Autobots and Decepticons is far from over. But the battle will continue. Transformers: Prime, the animated series coming February 2011.''

== 2011 ==
*'''''Transformers: Prime'' Promo''' [http://www.youtube.com/watch?v=CZdfwND8u74]
:Aired [[January 10]]. ''On February 11th, new episodes of Transformers: Prime are coming to The Hub. But before the adventure continues, see how the battle BEGAN.'' "Crush them!"

*'''''Transformers: Prime'' Promo #2''' [http://www.youtube.com/watch?v=Uq6_YGro30A]
:Aired [[January 14]]. "Visually striking" - ''Channel Guide Magazine''; "Steady flow of mayhem." - ''Variety''; "Entertaining" - ''Variety''; "Heavy metal havoc." - ''Channel Guide Magazine''; "These robots are way cool." - ''Variety''; ''Transformers: Prime. New episodes coming February 11th.''

*'''Series premiere promo - 2/11/11''' [http://www.youtube.com/watch?v=1ZkYYJms8yQ] (full) / [http://www.youtube.com/watch?v=YzSfvRikZBE] (short)
:Aired [[February 4]]. ''The series premiere of Transformers: Prime is here. Megatron's spark has been extinguished...'' "Such a shame" ''... and though his evil has been vanquished, his legacy remains.'' "Rise and serve, your new master!" ''New adversaries rise to take his place...'' "Bumblebee, no!" '...to destroy the Autobots, and the planet!''

*'''''[[Scrapheap (episode)|Scrapheap]]'' promo''' [http://www.youtube.com/watch?v=eDnRi3SRDCI]
:Aired [[February 11]]. ''Transformers: Prime is only on the Hub! On an all new episode...'' "Scraplet!" ''The Autobots are scared.'' "What's a scraplet?" ''And for good reason.'' "The most dangerous vermin ever to crawl upon the face of Cybertron."

*'''''[[Con Job]]'' promo''' [http://www.youtube.com/watch?v=cDHLgs0DFX4] (full)
:Aired [[February 18]]. ''Transformers: Prime is only on the Hub! On an all new episode...'' "I'm receiving a signal on a restricted band. It's an Autobot identification beacon." ''The Autobots welcome an old friend.'' "Wheeljack? You old 'Con crusher." ''But a Decepticon plot threatens to destroy their reunion.'' "Well, well." "Destroy him!"

*'''''[[Convoy (episode)|Convoy]]'' promo''' [http://www.youtube.com/watch?v=V-zivUp6RcU] (full) / [http://www.youtube.com/watch?v=SmXDaK86OVc] (short)
:Aired [[February 25]]. ''Transformers: Prime is only on the Hub! The Autobots have a new enemy...'' "That's the one, the 'Con who shot me down!" ''...and this time, it's not a Decepticon.'' "They are human." "Human?!" ''Will this be the distraction Starscream's been looking for?'' "Find them..." "Optimus, you have company." "...and scrap them!" "Yes, Lord Starscream."

*'''Convoy promo #2''' [http://www.youtube.com/watch?v=iFEC1zu4YRc]
: Aired [[March 4]]. ''Transformers: Prime is only on the Hub! On an all new episode...Optimus Prime is down!'' "Prime!"

* '''''[[Deus ex Machina]]'' promo''' [http://www.facebook.com/video/video.php?v=10100103088007637&oid=119249468124144&comments] (full) / [http://www.youtube.com/watch?v=6JS5MYI2CEA] (short)
:Aired [[March 4]]. "That's Cybertronian! That's an Energon Harvester." "In Decepticon hands..." Breakdown grunts as he hurls a column. "Miko, get down!" "...the Harvester would be a devastating weapon." "It's 'Cons!" "The 'Cons have the Harvester!" "Approach with extreme caution." "They've got Optimus." "It's harveeest time." "What are you doing?" Bulkhead grips the pulsating Harvester.

*'''''[[Speed Metal]]'' promo''' [http://www.youtube.com/watch?v=aY8YlLU48fg]
:Aired [[April 4]]. ''Transformers: Prime is only on the Hub! The Decepticons' quest to destroy the Autobots continues...'' "You're being chased by Knock Out?" "That sounds like a Decepticon." "Can you lose him 'Bee?" "On your guard boys! Could be a trap." Breakdown laughs as he faces Bumblebee and Bulkhead, but is fearful when the latter strikes him.

*'''''[[Predatory]]'' promo''' [http://www.facebook.com/?ref=logo#!/video/video.php?v=10100210898828887&oid=119249468124144]
:Aired [[April 10]]. ''... and on an all-new episode, a nightmare from Arcee's past comes back to haunt her!'' "Just tell me what I want to know, or make yourself comfortable. You're going to be here a while." "Arcee, what's wrong?" "I know who this ship belongs to. RUN!"

*'''''[[Sick Mind]]'' promo''' [http://www.facebook.com/?ref=logo#!/video/video.php?v=10100219841228247]
:Aired [[April 25]]. "Cybonic plague." "Virus wiped out millions on Cybertron during the Great War." "You have a cure, don't you?" "Can't we buy us some time to figure this out?" "Time is one thing Optimus does not have!" "Bumblebee, come with." "One of you must try this. Initiate cortical psychic patch."

*'''''[[Out of His Head]]'' promo''' [http://www.facebook.com/video/video.php?v=10100226173428467]
:Aired [[April 30]]. "Megatron..." "He's back." "''On an all new episode...''" "Obey my will." "What has gotten into you?" "Bumblebee has Megatron's memories?" "Worse, Megatron is occupying Bumblebee's mind." "Decepticons, your rightful lord and master has returned!"

*'''''[[Shadowzone (episode)|Shadowzone]]'' promo''' [http://www.facebook.com/video/video.php?v=10100230454603957]
:Aired [[May 7]]. "This is clearly a Dark Energon signature, and it's moving fast." "Megatron..." "That's not Megatron!" "Yeeesss!" "Starscream..." "You cannot harm me while Dark Energon flows through my veins!" "Stand down." "''You'' stand down!"

{{anchor|Summer}}
[[File:Hub2011summerpromo.jpg|right|upright=1.67|thumb|Yum! Cotton candy!]]
*'''The Hub - Are you ready for the summer?''' [http://www.youtube.com/watch?v=r5sDdEvLGVk]
:Aired [[May 30]]{{fact}}. A [[Frank Welker]]-voiced Megatron sings Elmer Bernstein's "Are You Ready For The Summer" with Dan (from ''Dan Vs.'') and Pinkie Pie (from ''[[My Little Pony]]: Friendship Is Magic'') over a montage of clips from Hub shows, including ''[[Jem]] and the Holograms'', ''Pound Puppies'', and ''Family Game Night''. Megatron's singing of the line "Are you ready for the hot nights?" sounds distressingly like "Are you ready for the hot nuts?".

*'''San Diego Comic-Con preview''' [http://www.ign.com/videos/2011/07/21/transformers-prime-sdcc-footage]
:Screened [[July 21]] at [[San Diego Comic-Con]]. "...And it was written in the Covenant of Primus that when the 47 spheres align, a perpetual conflict will culminate, upon a world forged from chaos... And the weak shall perish... in the shadow of the rising darkness." "I awaken... AWWW!!!!"

*'''Season finale teaser''' [http://www.hitfix.com/videos/transformers-prime-season-finale-teaser]
:Aired [[September 23]]. ''This Saturday, on the Hub...'' "Destroy the Prime!" ''...grip the wheel...'' "Unicron the Chaos-bringer..." ''...and put the pedal to the metal! It's the three-part season finale of Transformers: Prime!'' "NOOOO!!!!!" yells Miko. ''Don't miss the Autobots' BIGGEST... BATTLE... EVER!'' "NOOOO!!!!" yells Arcee.

*'''''[[One Shall Rise, Part 1|One Shall Rise]]'' [[One Shall Rise, Part 2|Part 2]]/[[One Shall Rise, Part 3|3 teaser]]''' [http://www.youtube.com/watch?v=3pIhIzfe9O0]
:Aired [[October 7]], 2011. "Unicron grows stronger..." ''It's the ''Transformers: Prime'' season finale... a shocking alliance...'' "A truce between Autobot and Decepticon," ''... the ultimate battle for survival...'' "Keep our attackers at bay for as long as you can," ''... and an ending... that... will... blow... your... mind.''

{{anchor|Strawberry Shortcake}}
*'''Strawberry Shortcake and Bulkhead''' [http://www.youtube.com/watch?v=wAjuK_-GmSI]
:Aired {{fact}}. Bulkhead receives (on [[Miko's phone]]) a phone call from Strawberry Shortcake, who wants to invite him to the Berryfest Princess Parade where there will be singing and dancing and sparkles and sparkles and sparkles and sparkles... When Optimus asks who's calling, Bulkhead seizes the chance and tells him "it's for you".

{{anchor|Detention}}
[[File:HubDetentionHall.jpg|right|upright=1.67|thumb|"I'm in a timeout because, apparently, riding the dog like it's a small horse IS FROWNED UPON IN THIS ESTABLISHMENT!"]]
*'''Hub Detention Hall''' [http://www.youtube.com/watch?v=jaTL4akk9F4]
:Aired [[October 12]]. Megatron is in Hub High School's detention hall. A student asks him why he's there, to which he sarcastically replies that he has "anger issues". He then proceeds to fire his cannon and blast a hole in the wall. Peeking out from the hole is Rainbow Dash, also from ''My Little Pony: Friendship Is Magic''.

* '''Teletoon Season 1 promo''' [http://www.youtube.com/watch?v=x0WPnU8PcRA]
:''Narration:'' Teletoon announcer.
:Aired Fall 2011. Excerpts of Bumblebee in action are shown while the announcer gushes over how cool he is.

*'''Season 2 teaser''' [http://www.youtube.com/watch?v=RjsPA-Qca-M]
: Uploaded [[November 1]]. Knock Out applies the Deceptibrand to Orion Pax.

{{anchor|Carolers1}}
*'''The Hub Carolers''' [http://www.youtube.com/watch?v=NN4sZcUMuss]
:Hub characters Rainbow Dash, Pinkie Pie and Applejack from ''My Little Pony: Friendship Is Magic'', Niblet from ''{{w|Pound Puppies (2010 TV series)|Pound Puppies}}'', and {{w|Strawberry Shortcake}} from her ''{{w|Strawberry Shortcake's Berry Bitty Adventures|Berry Bitty Adventures}}'' series scat "{{w|Deck the Halls}}" with Megatron and Bulkhead. Bulkhead's extended scat sequence is met with a deathly silence by Megatron, the Autobots and their human allies, causing him to awkwardly laugh it off.

{{anchor|Carolers2}}
*'''The Hub Carolers''' (Second spot) [http://www.youtube.com/watch?v=z0LVdEnB9jQ]
:Bulkhead and Megatron join Niblet, Applejack, Pinkie Pie, Rainbow Dash, and Strawberry Shortcake in singing ''{{w|Jingle Bells}}'' when The [[Joker]] from ''[[Batman]]: The Animated Series'' interrupts, singing the "Batman smells" chorus variation as taken from the ''TAS'' episode "Christmas with the Joker", much to the ire and confusion of Pinkie Pie, Ratchet, and Robin (from the 1960's live-action ''Batman'' series).

{{anchor|Family Movie}}
*'''Hub Family Movie''' [http://www.youtube.com/watch?v=QkXj9_JnLbw] (March 2012 version)
:Bumblebee leaps into a movie theater where (My Little Pony) Pinkie Pie, Dan (who are conversing with each other) and Strawberry Shortcake are already seated. (Rainbow Dash is hovering above them.)

==2012==
{{anchor|Impossibly Awesome}}
[[File:MissionImpossiblyAwesome.jpg|thumb|right|upright=1.67|Transformers AND Batman? Impossibly Awesome indeed.]]
*'''Mission: Impossibly Awesome Marathon''' [http://www.youtube.com/watch?v=ayXneqisiOc]
:Fowler summons the Autobots for a mission of some sort. After Ratchet declares backup may be necessary, Fowler reveals that he has called upon [[Batman]] (from ''The Animated Series'') for the occasion.

* '''Teletoon Season 2 promo''' [http://www.youtube.com/watch?v=vlOevp86CzM]
:''Narration:'' [[Starscream (WFC)|Starscream]] ([[Steve Blum]]) and Teletoon narrator.
:Aired Spring 2012. An edited version of Starscream's speech from "[[Partners (Prime)|Partners]]" about his place in the universe is the narration over several excerpts from Season 1 and the Transformers: Prime intro. The edits change the speech from an apparent acceptance of being second in command to a revelation that he is meant for something [[Decepticon leader|other than second-in-command]].

*'''Hub Season 2 promo''' [http://geek-news.mtv.com/2012/01/26/exclusive-transformers-prime-orion-pax-part-1-trailer/]
:"[[One Shall Rise, Part 3|When Optimus surrendered the Matrix, he lost more than the collective wisdom of the Primes. He lost himself.]]" ''Saturday, February 18th''. "My name is Orion Pax: I am far from being a Prime." Ratchet says "[[Roll out]]." A Vehicon states "This is space bridge control. We are under attack!" Megatron laughs. Arcee interrogates a Decepticon, asking "Where's Optimus? Answer me!"

* '''''[[Orion Pax, Part 1]]'' promo''' [http://www.youtube.com/watch?v=NaNzSzumVEI]
: Aired [[February 11]]. ''Saturday, new episodes of ''Transformers: Prime'' return. Unicron has been destroyed. But now the Autobots face a bigger problem.'' "Welcome back to the winning team." "We do not know what the Decepticons have in store for Optimus but we must get to work finding him."

* '''''[[Orion Pax, Part 2]]'' promo''' [http://www.youtube.com/watch?v=_EjJwJCwcW8]
: Aired [[February 18]]. ''Saturday, on the Hub...'' "It's time to suit up." ''It's part two of the ''Transformers: Prime'' season premiere.'' "Stealth must be an absolute priority. We'll most certainly be outnumbered." "The odds become four hundred to one." "That's your cue." "You ready?" "Let's do this." "Where is Optimus?" "Now the scary part." "By the Allspark." "Hold your fire!"

* '''''[[Orion Pax, Part 3]]'' promo''' [http://www.youtube.com/watch?v=2D8QLm0iyhU]
: Aired [[February 25]]. "I shall never underestimate you again." ''Saturday, on the Hub...'' "Wow!" ''It's the thrilling conclusion of the ''Transformers: Prime'' season premiere.'' "Optimus is counting on you." "Something's wrong." "We hold the Spacebridge at all costs." "Whoa!"

[[File:2012PrimeHappyMealAd.jpg|right|upright=1.67|thumb]]
*'''McDonald's Happy Meals''' [http://www.youtube.com/watch?v=VmcTHew7ZoA]
: An animated ad plugging apple slices now available in Happy Meals is followed by animation of a goat walking up to a generic Happy Meal box. The goat whistles at the box. This seems to cause its hooves to transform into wheels, complete with [[Transformation#The noise|the Noise]]. The goat then zooms around, circling the box and causing its contents to spread out on the ground. The goat comes to a stop, picks up the Bumblebee toy that came with the meal and makes "Vroom, vroom" noises. ''There's an all new Transformers: Prime toy in your McDonald's Happy Meal.''

* '''''[[Operation Bumblebee, Part 1]]'' promo''' [http://www.youtube.com/watch?v=3P3O_Gnq9Iw]
: Aired [[March 3]]. ''Saturday, on the Hub...'' "Engage them!" ''It's Operation: Bumblebee part 1.'' "If Megatron wasn't behind this, then who was?" "I am no stranger to ambition." "It's coming our way, fast!" "Secure the package!"

* '''''[[Operation Bumblebee, Part 2]]'' promo''' [http://www.youtube.com/watch?v=poq0Fidxe5s]
: Aired [[March 10]]. ''Saturday, on the Hub...'' "What?!? Bumblebee can't do that!" ''It's the thrilling conclusion to Operation: Bumblebee.'' "Autobots, prepare to roll out." "Energon will do wonders for our army." "It's working."

* '''Catch-up marathon promo''' [http://www.youtube.com/watch?v=_mqgPJ_rqHM]
: Aired [[March 17]]. ''Monday, don't get left behind...'' "You ready?" "Let's do this!" "Engage them!" "Wow!" ''The Hub is bringing you the first six episodes of Season 2, in one afternoon.'' "Megatron, be gone!"

* '''''[[Loose Cannons]]'' promo''' [http://www.youtube.com/watch?v=S7dlBQ_8vnA]
: Aired [[March 20]]. "I don't like unfinished business." ''Saturday, on the Hub...'' "Huh-ha! Jackie's back!" ''Wheeljack returns.'' "You've got nowhere left to run con." "Every last Autobot on this accursed world will pay." "Wheeljack!" "Jackie now!" "Defuse the bomb." "Bulkhead!"

* '''''[[Crossfire (Prime)|Crossfire]]'' promo''' [http://www.youtube.com/watch?v=lYdHCNGsZa0]
: Aired [[March 24]]. "Payback would be sweet." ''Saturday, on the Hub...'' "She can be a handful, especially when cornered." "An Insecticon, here?!?" "Proceed with extreme caution." "Arcee, no!" "Destroy them!"

* '''''[[Nemesis Prime (episode)|Nemesis Prime]]'' promo''' [http://www.youtube.com/watch?v=Rk7450tF6M4]
: Aired [[March 31]]. ''Saturday, on the Hub...'' "I am Optimus Prime. I bring you this message." "Alden Military Base is under attack by Optimus Prime." "If Prime has gone off the rails, we have a serious problem."

* '''''[[Grill (episode)|Grill]]'' promo''' [http://www.youtube.com/watch?v=DTt0jOux6Sw]
: Aired [[April 7]]. "Special Agent Fowler, perhaps you can provide some background." ''Saturday, on the Hub...'' "We should begin with the demise of Optimus Prime." "Optimus Prime is a true patriot." "Whoa..." "We've been placing our trust in beings who could turn on us." "They could shut down operation!" "RIVERRRR!!!"

* '''''[[Armada (episode)|Armada]]'' promo''' [http://www.youtube.com/watch?v=tyd6EEGqwvg]
: Aired [[April 14]]. "The time has come for the ultimate retribution." ''Saturday, on the Hub...'' "Busy day for assassins." "We are witnessing the launch of a mission to terminate Megatron." "Arise, my Armada and attack!"

* '''''[[Flying Mind]]'' promo''' [http://www.youtube.com/watch?v=8Ho7cvb1054]
: Aired [[April 21]]. "Optimus has grown ruthless since our last encounter." ''Saturday, on the Hub...'' "This may be our only chance to end the war, once and for all." "We shall crush Optimus Prime and destroy the Autobots!"

* '''''[[Tunnel Vision]]'' promo''' [http://www.youtube.com/watch?v=98NeHKrGT_s]
: Aired [[April 28]]. "I'm picking up a locator beacon, the 'Cons have unearthed the relic." ''Saturday, on the Hub...'' "Lock and load." "This is one race that we absolutely cannot afford to lose."

* '''''[[Triangulation]]'' promo''' [http://www.youtube.com/watch?v=SD5qML7j-8s]
: Aired [[May 5]]. "I cannot allow you to leave here with this relic." ''Saturday, on the Hub...'' "I will leave your lifeless husk in this frozen waste." "Let us reclaim what is rightfully ours."

* '''''[[Triage (episode)|Triage]]'' promo''' [http://www.youtube.com/watch?v=FZPoO1URVMk]
: Aired [[May 12]]. "You might wanna to grab onto somethin." ''Next Saturday, on the Hub...'' "We got a bogey on our tail." "Retrieve the relic!" "You got maybe two minutes." "Or less." "Wheeljack!"

* '''''[[Toxicity]]'' promo''' [http://www.youtube.com/watch?v=qHyuRKpZeKQ]
: Aired [[May 19]]. "No..." "''This Saturday, on the Hub...Four missions...''" "Be on your guard Bulkhead." "''...Four powerful relics...''" "Hardshell, retrieve something for me." "''...One epic showdown!''" "Your spark is mine!" "Bulkhead!"

*'''''[[One Shall Stand]]'' on DVD''' [http://www.youtube.com/watch?v=mmCs_dAuOOA]
: Aired [[July 31]]. ''Transformers: Prime - One Shall Stand, an epic tale of deception, sacrifice, and triumph.''

* '''''[[Hurt]]'' promo''' [http://www.youtube.com/watch?v=yHCDLXJNxk0]
: Aired [[August 17]]. ''This season, ''Transformers: Prime'' has been nothing short of epic. Friday, the Hub is giving you a marathon.'' "We need to resume our search for the relic immediately." ''To gear up for a whole new episode.'' "We're gonna make some noise." ''That'll leave you wanting more.'' "Wheeljack!"

* '''''[[Out of the Past]]'' promo''' [http://www.youtube.com/watch?v=_29XU-61Z1c]
: Aired [[August 24]]. "Arcee...been a while." ''On the Hub...'' "Now is the time to strike!" ''Cliffjumper is back!'' "We may be in a little more trouble than I thought." "Give it everything you've got!" "Destroy them!"

* '''''[[New Recruit]]'' promo''' [http://www.youtube.com/watch?v=OXtQQ8gnM7Q]
: Aired [[August 31]]. ''Next Friday...'' "Autobot or Decepticon?" "Impossible to tell." "This merits investigation." "Incoming!" "Fall back!"

* '''''[[The Human Factor]]'' promo''' [http://www.youtube.com/watch?v=W7XVCtGsTYE]
: Aired [[September 7]]. "I'm one of them." ''Friday, on the Hub...'' "The perfect meld of man and machine." "A Decepticon paired with a human?!?" "A threat to anyone, anywhere on the planet" "Destroy him!" "Now!" "Fallback!"

* '''''[[Legacy (episode)|Legacy]]'' promo''' [http://www.youtube.com/watch?v=kdlxQUNlYFs]
: Aired [[September 14]]. "It seems the Decepticons have already excavated the next relic." ''Friday, on the Hub...'' "It is time to test our decoy." "Let's go grab a relic." "We have a situation."

* '''''[[Alpha/Omega]]'' promo''' [http://www.youtube.com/watch?v=OOkFDAxddjw]
: Aired [[September 21]]. "I must find a way to tip the balance of power back in our favor." ''Next Friday...'' "At last, the power of the Primes belongs to me!" "By the Allspark Megatron, what have you done?"

* '''''[[Hard Knocks]]'' promo''' [http://www.youtube.com/watch?v=gnmUCpjdJTk]
: Aired [[September 28]]. "The next Iacon coordinates have been decoded." ''Friday...'' "Last one into the Omega Key has to scrub the energon tanks for a week." "Didn't know we were keeping score." "We gotta get outta here, now!"

* '''''[[Inside Job]]'' promo''' [http://www.youtube.com/watch?v=Z_HAjtZm8O8]
: Aired [[October 5]]. "Wakey, wakey!" ''Friday...'' "Smokescreen must've been taken aboard the Decepticon warship." "Do you really think you can escape?" "Retrieve the Omega Keys." "We have been deceived."

* '''''[[Patch (episode)|Patch]]'' promo''' [http://www.youtube.com/watch?v=DV_0U85xivk]
: Aired [[October 12]]. ''Next Friday, on an all new ''Transformers: Prime''...'' "What will we be fishing for?" "Starscream's true motives." ''It's Starscream's day of reckoning.'' "Tell me why I should welcome back someone whose every impulse has been to thwart me!" "All hail Starscream." "Dahhh!" "I said that aloud didn't I?"

* '''''[[Regeneration (Prime)|Regeneration]]'' promo''' [http://www.youtube.com/watch?v=4B3Rd_c_51I]
: Aired [[October 19]]. "We must embark on this mission with every resource at our disposal." ''Friday, on an all new ''Transformers: Prime''...'' "With the Forge of Solus Prime, we now possess the means of reaching Cybertron. Megatron must be stopped no matter the cost." "Crush them!'

{{anchor|Darkest Hour}}
* '''''[[Darkest Hour (episode)|Darkest Hour]]'' (26 Hour Takeover marathon) promo''' [https://www.youtube.com/watch?v=43ID9gQjsjY]
: Aired [[October 26]]. ''Attention, starting Thursday at 5:30, I take over the Hub! Twenty six hours! Every episode of ''Transformers: Prime'', leading up to the explosive season finale! That will change, the Transformer universe,'' "No..." ''forever! The Transformers: Prime Twenty Six Hour Takeover Marathon starting Thursday at 5:30 Eastern, 2:30 Pacific. It could happen, ONLY on Megatron's Hub!''
: ''Notes:'' This promo is narrated by Megatron, voiced by his usual actor, [[Frank Welker]].

{{anchor|Song}}
*'''Megatron's Favorite Song (26 Hour Takeover marathon promo)''' [http://www.youtube.com/watch?v=vZEL1hda9K8]
:Megatron asks Soundwave to play his favorite song out of all the radio transmissions in the universe. Soundwave then plays the "[[My Little Pony]]: Friendship Is Magic" [[theme song]], to which Megatron approves.

{{anchor|Care Bear}}
[[File:MegatronCareBear.jpg|thumb|upright=1.67|Meg's on the right.]]
*'''Megatron Transforms into a Care Bear (26 Hour Takeover marathon promo)''' [http://www.youtube.com/watch?v=8YJEedMreJ0]
:Megatron declares that he has been working on new transformations that are more dangerous than his jet mode. Megatron then transforms into the {{w|Care Bears|Care Bear}} Funshine Bear, much to his dismay.

*'''''Transformers: Prime'' on [[Vortexx]] teaser''' [http://www.youtube.com/watch?v=fYoMjPuZMa4]
: "My name is Optimus Prime, and I send this message. Though we did not choose to be of Earth, it would seem that we are here to stay. If you approach this planet with hostile intent, know this: We will defend ourselves. We will defend humanity. We will defend our home.

*'''Robots in Disguise''' [https://www.youtube.com/watch?v=rLASdn2-w_4]
: ''Animation:'' Excerpts from Season 1.
: ''Narration:'' Unknown.
: ''Toy segment:'' The first commercial for the toys mixes clips of the show and its score with narrated introductions of Bulkhead (captioned "The Heavy"), Bumblebee ("The Scout"), Optimus Prime ("The Leader"), and Wheeljack ("Special Ops"). The last shot is of Ratchet backhanding a Vehicon in "[[Stronger, Faster]]", but his "hoo-ah" is redubbed.
: ''Notes:'' Bulkhead's "Let's rumble." from the beginning of the ad is also dubbed over by the same voice that dubbed Ratchet's line.

{{anchor|Weaponizers}}
[[File:TFPrimeWeaponizersCommercial.jpg|thumb|upright=1.67|"Yes Bumblebee, I too believe Ratchet has lost his marbles."]]
*'''Weaponizers'''
: ''Animation:'' Optimus Prime and Bumblebee examine several weapons that Ratchet <s>invented</s> apparently sent away to [[Acme|ACME]] for as he announces: "The new secret weapons are here.". Bumblebee and Optimus Prime grab some giant shoulder-mounted cannons and proceed to brutalize some Vehicons.
: ''Toy segment:'' The toys' deploying weapons and Bumblebee's transformation are demonstrated.
: ''Notes:'' Sadly, [[Peter Cullen]], [[Jeffrey Combs]], and [[Frank Welker]] do not reprise their roles as Optimus Prime, Ratchet and Bumblebee. This commercial was animated by [[Clockwork VFX]].

[[File:OptimusMaximus commercial Riding.jpg|thumb|upright=1.67|Bumblebee! I ''NEEDED'' that!]]
*'''Optimus Maximus''' [http://www.youtube.com/watch?v=Pi-VGmjOd5U]
: ''Animation:'' [[Optimus Maximus (Prime)|Optimus Maximus]]'s feet walking. Ratchet pointing out the different sizes of military hardware to Bumblebee in a armory. Ratchet and Bumblebee driving Optimus Maximus into battle against a group of Vehicons.
: ''Toy segment:'' Optimus Maximus' features are demonstrated.
: ''Notes:'' The voices of Ratchet and Bumblebee are performed by the same actors who performed them in the Weaponizers commercial. Like the Weaponizers commercial, this was created by [[Clockwork VFX]].

* '''Video game trailer''' [http://www.youtube.com/watch?v=BLUBNmUKxlE]
: A series of images illustrates the text only narrative.
: [Megatron has one thing on his mind] [Conquer the Earth] [But there is hope] [Optimus Prime] [Bumblebee] [Arcee] [Ratchet] [Bulkhead] [Together with Jack, Miko and Raf] [Team Prime must save the Earth]

{{-}}

==2013==
{{anchor|Huboom!}}
*'''Huboom! Saturdays''' [http://www.youtube.com/watch?v=4qvRtYIpEzU]
:A group of [[Vehicon (Prime)|Vehicons]] watch video clips from {{w|Ninja Turtles: The Next Mutation|various}} {{w|The Super Hero Squad Show|alternate}} {{w|Kaijudo: Rise of the Duel Masters|universes}} (including the [[Transformers Animated (cartoon)|Malgus]] universal stream) as well as footage from their own adventures on a hexagonal screen on the [[Trypticon (WFC)|Nemesis]], while chanting "[[Huboom!]]"

{{anchor|Happy Meal}}
[[File:2013PrimeHappyMealAd.jpg|right|upright=1.67|thumb]]
* '''McDonald's Happy Meal''' [https://www.youtube.com/watch?v=crvj_tocHbo]
: Aired [[January 25]]. The story of an ant training and eating right in order to get really strong is told via animation and song. His treat is a Happy Meal. We see a CGI turn around of Optimus Prime. Prime is lifted up one handed by the ant, who is standing on a Happy Meal box and holding an Optimus Prime figure in his other hand.
:''Want to pick up an Autobot of your very own?''

* '''Season 3 Teaser Trailer''' [http://www.youtube.com/watch?v=1S3BU4R4rZc]
: [As the war for Earth rages on] [A new evil rises] [The Decepticons' ultimate weapon] [Created for one purpose] [To destroy the Autobots] [The Autobots must stand united to defeat it] "Autobots, we cannot falter now." [Beast Hunters The Hunt begins Spring 2013]

* '''Season 3 Teaser Trailer 2''' [http://www.youtube.com/watch?v=YfNmXtv6L3c]
: "Humankind has no idea, what lies ahead for them." "Bred in the laboratory, cloned from fossilized remains, I present to you, my liege, the ultimate Autobot hunter." "Let the hunt begin." [Beast Hunters The Hunt begins Spring 2013]

* '''Season 3 Trailer''' [http://www.youtube.com/watch?v=C5yYcrkKILk]
: "This is dawning of a new age. The reign, of Megatron." "Humankind has no idea, what lies ahead for them." "The only ones who can fix this mess is Prime and his bots. I'm sure they're out there, they gotta be." "Team Prime is scattered to the winds. For all we know, you and I could be the only ones left." "I don't think he's coming." "The time, for a new leader, is upon us." "The Decepticons outnumber us a hundred to one. Aren't there anymore Autobots out there who can help?" "The war for Cybertron took a heavy toll." "I present the ultimate Autobot hunter." "A Predacon." "Let the hunt begin." "The fate of all our kind is more vital than any one of us. There will be a new Prime."

* '''Season 3 premiere promo''' [http://www.youtube.com/watch?v=EHhDIoxHOEw]
: Aired March 2013. Bumblebee gets his own advertisement in the style of a new car ad.
: ''Goes from zero to four hundred in six seconds flat. Runs on pure energon. Sleek transformative design. The 2013 Bumblebee. Available only on Transformers: Prime Beast Hunters.''

* '''''[[Scattered]]'' promo''' [http://www.youtube.com/watch?v=gch0Z623Rfk]
: Aired [[March 22]]. "Shockwave." "Reports of my demise were greatly premature." ''Friday...'' "We can't stop Megatron." "Release the Predacon." "Thought that made a loud noise? Just wait." "Ultra Magnus."

{{anchor|Ask Megatron}}
*'''Ask Megatron''' [http://vimeo.com/59471969 Montage 1]/[http://vimeo.com/62398667 Montage 2]/[http://vimeo.com/66132071 Montage 3]
:Promoting [[Huboom!|Huboom! Nights]], this series of commercials sees Megatron (again voiced by Welker) answer fan inquiries. Questions include: "How can I get a girl to notice me?" ("Transform into something cool"), "What's your favorite type of cake?" ("Pound cake!"), "Will you go to prom with me?" ("Too busy") and "What do you do for vacation time?" ("My favorite hobby: Water colors" (of [[My Little Pony|ponies]])).

{{anchor|Time Warner}}
[[File:TFPrimeTimeWarnerCommerical.jpg|right|upright=1.67|thumb|So, what's the score?]]
*'''Time Warner Cable: Competition''' [http://www.youtube.com/watch?v=EGlbpR91RNg]
: Aired [[March 27]].<ref>[http://www.businesswire.com/news/home/20130328005656/en/Time-Warner-Cable-Marks-Season-Hub%E2%80%99s-%E2%80%9CTransformers#.Uu3F4bT-U_U Time Warner Cable press release for ''Transformers: Prime'' partnership]</ref> Raf declares that {{w|Time Warner Cable}}'s ability to transmit ''Prime'' and other shows on home computer, tablet and smartphone platforms (as demonstrated by [[Raf's media device]]) is superior to Megatron, despite his laser cannon and alternate modes.

* '''''[[Prey (episode)|Prey]]'' promo''' [http://www.youtube.com/watch?v=Va4hg3qXyJY]
: Aired [[March 29]]. "A Predacon." "The beast is completely under my control." ''Friday. Enter, the Predacon.'' "We're gonna need more firepower." "Brace yourselves."

* '''''[[Rebellion (Prime)|Rebellion]]'' promo''' [http://www.youtube.com/watch?v=xE3WVMvWCL0]
: Aired [[April 5]]. "The Autobots couldn't possibly stay hidden forever." ''Friday...'' "We must infiltrate Darkmount." "Execute our prisoners." "Time for a new leader." "Optimus!" "Seek and destroy!" "This isn't how the story is supposed to end. No!"

* '''''Transformers: Prime'' ''Beast Hunters'' Encore''' [http://www.youtube.com/watch?v=dCDyjROlmhE]
: Aired [[April 12]]. ''You've been watching the new season of Transformers: Prime Beast Hunters. But you may not know the whole story.'' "Foolish humans." ''And we can't have that. So we've got special encore presentations of the latest episodes. This time with some new Cybertronian tech called Autobits, bonus facts and commentary you never knew you never knew.'' "You have a way with words." ''Knowledge is power, Autobits will help.'' "Rad!" ''Transformers: Prime Beast Hunters the Autobits edition.''

* '''''[[Project Predacon]]'' promo''' [http://www.youtube.com/watch?v=WV06EInwedg]
: Aired [[May 10]]. "The ancient remains, of a Predacon." ''Friday...'' "What would their bones be doin' here?" ''Transformers: Prime Beast Hunters returns...'' "We could have Beast Wars on our hands." "Attack!" ''With all new episodes.'' "I am rather impatient to trample humankind." "No!"

* '''''[[Chain of Command (Prime)|Chain of Command]]'' promo''' [http://www.youtube.com/watch?v=kA1niWoWVKY]
: Aired [[May 17]]. "What was that?" "Whatever it is, it's big." ''Friday...'' "And it's comin' fast." ''It's the return of the Predacon.'' "Our Predacon is hunting Autobots." "We make our stand here and now."

* '''''[[Plus One (Prime)|Plus One]]'' promo''' [http://www.youtube.com/watch?v=zPqzpJcmjdM]
: Aired [[May 24]]. "We've located another Predacon energy signature." ''Friday...'' "I found a Predacon talon." "Scrap." "Do not return empty handed." "My mom and Fowler may be in serious trouble." "Run!" "Where is it?" "Secure the specimen."

{{anchor|Pool Party}}
[[File:HubSummerPoolPartyPromo.jpg|right|upright=1.67|thumb|"I'mma gonna make him an offa, he can'ta refoose."]]
*'''Hub Network Summer Pool Party''' [http://www.youtube.com/watch?v=kczA0ibjFa4]
:Optimus Prime, Bumblebee and [[Boulder]] attend a pool party with various entities from throughout the multi-verse. Bumblebee makes unusually earth-shattering noises as he walks in order to punctuate one of the hosts' points about the party being gigantic.

* '''''[[Thirst]]'' promo''' [http://www.youtube.com/watch?v=YMvpD4JhwRc]
: Aired [[May 31]]. "The compound is erratic and there have been side effects." ''Friday...'' "What is going on?" ''One word.'' "Dark energon reanimates the dead!" ''Decepti-zombies!'' "Aim for the head!" "It's alive!" "Initiate high alert." "Duck!"

* '''''[[Evolution]]'' promo''' [http://www.youtube.com/watch?v=hZcSMrxkUEE]
: Aired [[June 21]]. "Lord Megatron's Predacon army is ready for deployment." ''Friday...'' "You've been keeping secrets." ''Behold, the Predaking!'' "Let's dance!" "Prepare to perish." "No!"

* '''''[[Minus One]]'' promo''' [http://www.youtube.com/watch?v=0IuYjnOZJ7w]
: Aired [[June 28]]. "We will focus upon the successful reconstruction of the Omega Lock." ''Friday...'' "The Decepticons must not be allowed to secure their target." "Somebody knew we were coming." "I will engage the Predacon." "Wow!" "Whoa."

* '''''[[Persuasion]]'' promo''' [http://www.youtube.com/watch?v=t9yfqeeiz9M]
: Aired [[July 5]]. "What do you want from me?" "To siphon your knowledge Doctor." ''Friday...'' "Ratchet must possess something the Decepticons want." "Where's Ratchet?" "The time has come for your extinction." "Assemble your armada Starscream." "The Autobot base has been reduced to ashes."

* '''''[[Synthesis]]'' promo''' [http://www.youtube.com/watch?v=_DDZdUE0IfQ]
: Aired [[July 12]]. "We stand at the very precipice of a new age." ''Friday...'' "We are no closer to finding Ratchet than when we began." "Come out, come out wherever you are." "The prisoner has escaped!" "Blast that Autobot into oblivion." "No!"

* '''''[[Deadlock]]'' promo''' [http://www.youtube.com/watch?v=-3WQTBADKKc]
: Aired [[July 19]]. "This will be our last stand." ''Friday, it's a battle...'' "Attack!" ''that will change the Transformers' universe...'' "Prepare to join the Allspark." ''forever.'' "No!"

* '''''[[Predacons Rising (Prime)|Predacons Rising]]'' promo''' [http://www.youtube.com/watch?v=45C03FJdhFk]
: "Minions of the Prime..." ''On October 4th...'' "Prepare to be obliterated." ''The Transformers: Prime Beast Hunters saga comes to an epic conclusion...'' "Are you Autobot or Decepticon?" "Neither" ''With a world premiere movie!'' "I am your king." "Optimus!" "No!"

* '''Predacons Rising promo 2''' [http://www.youtube.com/watch?v=V99a5IwV4H0]
: "Minions of the Prime..." ''Friday...'' "Prepare to be obliterated." ''The Transformers: Prime Beast Hunters saga comes to an epic conclusion...'' "These remain dangerous times." "Are you Autobot or Decepticon?" "Neither" ''With a world premiere movie!'' "I will silence you forever." "We gotta take them down." "Behold my insolent might!" "Let's roll." "Hang onto your hubcaps." "I'm getting you outta here." "I am your king." "Optimus!" "No!"

{{anchor|Beast Hunters toys}}
* '''Beast Hunters toys''' [https://www.youtube.com/watch?v=OGx4ZafAStU]
: ''Animation:'' [[Predaking (Prime)|Predaking]] and [[Lazerback (Prime)|Lazerback]] toys standing on a kid's bedroom shelf come to life. Optimus Prime and Bumblebee toys on a dresser also come to life. The Predacons begin tearing around the room as the Autobots try to stop them. Slapstick ensues, resulting in Bumblebee riding Lazerback like a bucking bronco and Optimus Prime swatting a flying Predaking with a skateboard. The battle ends with Prime and Bumblebee sitting on a desk fist bumping as Predaking dangles below, tied up with part of a laptop power cord.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' Fast motion transformations on a desk in a room that looks like the one in the animation segment.
: ''Notes:'' A poster of the [[1984]] [[Package art#Back of the box art|back of the box art]] can be seen on a wall in the CGI version of the room. Apparently, CGI animation segments in ads are causing confusion. The animation of the toy battle has to be labeled 'Fantasy Animation' and the narrator explicitly points out that the toys do not move on their own. The power cord Predaking is tied up with must have one heavy adapter box as it's able to counterbalance his weight. This commercial was created by [[Clockwork VFX]].
:''It's the evil Predacons versus the mighty Beast Hunters. The good, the bad and the beastly!''

{{anchor|Naughty List}}
* '''30-Second Holiday Special: "Decepticon Holidays: Naughty List"''' [http://www.youtube.com/watch?v=BJtGmgtcI_g]
: As Megatron recites ''{{w|A Visit from St. Nicholas}}'' over the videoscreen, three Vehicons discuss whether mice would stir Egg Nog before Megatron threatens them with placement on the naughty list.

{{anchor|Pudding}}
* '''30-Second Holiday Special: "Decepticon Holidays: Pudding"''' [http://www.youtube.com/watch?v=qfeTP_C0yq0]
: Several Vehicons sing an altered verse of "{{w|We Wish You a Merry Christmas}}" personalizing their interest in figgy pudding until Megatron shouts them down. A Vehicon then asks for a pony.

{{anchor|Holiday Schmoliday}}
[[File:NemesisXmas.JPG|thumb|right|upright=1.67]]
* '''30-Second Holiday Special: "Decepticon Holidays: Holiday Schmoliday"''' [http://www.youtube.com/watch?v=puvKUnIVrkM]
: As an [[Insecticon (WFC)|Insecticon]] relays orders from Megatron to dispose of whoever decorated the ''[[Trypticon (WFC)|Nemesis]]'' to his troops, they happen to pass by the two Vehicons responsible, one of whom regrets their actions. The other Vehicon replies that he thought the decorations were subtle. We then cut to Earth's sky as the Nemesis, garishly decorated in Christmas lights including a light-based reindeer and tree, emerges from a cloud. As they watch the spectacle on a videoscreen, the first Vehicon questions the subtlety of the design, the second Vehicon remarking that he was moved by the holiday spirit.
{{-}}

==2014==
* '''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

== References ==
{{Reflist}}
[[Category:Commercials]]
[[Category:Prime media]]

Commercial/Prime

2021-02-12T13:38:45Z

Walruslaw: /* 2012 */

{{suite}}

{{Nav-Prime}}

'''''Transformers: Prime''''' has had an unusually heavy amount of promotion, with 4 character promos, a sneak peek promo, a musical tribute and a behind the scenes look all released in the last three months of 2010. This is in addition to the regular episode promos that most shows get. This didn't change in 2011 with 2 commercials produced specifically to promote the debut of a weekly series without talking about any one particular episode. Looking at episode promos also shows a heavier amount of advertisement with various shorter versions of full length promos airing at the end of various shows on [[Hub Network|The Hub]]. The episode ''Convoy'' even got ''two'' full length promos.

== 2010 ==
*'''San Diego Comic-Con teaser''' [http://www.ign.com/videos/2010/07/21/transformers-prime-tv-teaser?objectid=80393]
:Screened [[July 21]] at [[San Diego Comic-Con]]. [[Bumblebee (WFC)|Bumblebee]] attacks two [[Vehicon (Prime)|Vehicon]]s in an early version of a scene from "[[Darkness Rising, Part 1]]".

*'''''Transformers: Prime'' sneak peek''' [http://www.youtube.com/watch?v=qCtayH_Kp78]/[http://www.youtube.com/watch?v=1m0DWvIbQLw] (Encore)/[http://www.youtube.com/watch?v=vLPnRp39FvY](Encore continues)
:Aired [[October 29]]. "Megatron has not been seen nor heard from in some time. But if his return is imminent, as I fear, it could be catastrophic." ''Starting November 29, old foes return, legendary heroes rise, and new ones are found in unlikely places. Secrets will be revealed, allegiances formed, and mettle tested. Good vs. evil. The battle for our planet begins.'' Cliffjumper charges the Vehicons.

[[File:Only on the Hub.jpg|right|upright=1.67|thumb]]
*'''''Transformers: Prime'' launch''' [http://www.facebook.com/video/video.php?v=494664210041]
:Aired [[November 3]]. Optimus Prime, now knowing that Megatron has returned, pledges that the Autobots will defend the Earth. "We now know, our conflict is not over. The future of humankind is at stake. But we are here, to defend your world. I am Optimus Prime. Stand by us and we will stand by you."

*'''''[[Darkness Rising]]'' promo''' [http://www.youtube.com/watch?v=6jgzHXMHFZY]
:Aired [[November 11]]. "What are they?" "We are autonomous robotic organisms, also known as Autobots." "Why are you here?" "To protect your planet from the Decepticons."

*'''Arcee promo''' [http://www.youtube.com/watch?v=yTraMhH0oQI]
:Aired [[November 12]]. ''She may be beautiful...'' "I love you." ''... but she's also tough as nails.'' "This ends here 'Cons!" ''And she'll... never... back... down. Arcee is back, and the battle begins.''

*'''Bumblebee promo''' [http://www.youtube.com/watch?v=VRfqjTVsEgU]
:Aired November 12. ''He might be yellow, but he's no coward, and when things get tough, Bumblebee's got your back.'' "Friends of yours?" "Family." ''Bumblebee is back, and the battle begins.''

*'''Cliffjumper promo''' [http://www.youtube.com/watch?v=4OFicnp3B9o]
:Aired November 12. ''He's brash, he's bold, and he's one of the toughest Autobots around. Mess with Cliffjumper, and you get the horns.'' "I'll put a few dings in ya. Yaaah!" ''Cliffjumper is back, and the battle begins.''

*'''Jack Darby promo''' [http://www.youtube.com/watch?v=PTKGmynNb4E]
:Aired November 12. "Welcome to KO drive-in." ''Sometimes, heroes are found in unlikely places.'' "May I take your order?" ''Jack Darby doesn't realize it now...'' "I am gonna own a ride like you someday." ''... but he's about to be part of something really really big.'' "Whoaaa! What are you?!" ''And our planet is going? to need him for much more than a cheeseburger.''

*'''Hubworld's ode to ''Transformers: Prime''''' [http://www.youtube.com/watch?v=mkkzgaYtmBo]
:Aired [[November 24]]. ''Hubworld'' musician Danny Tieger's tribute to the new Hub animated series, ''Transformers Prime''.

[[File:Orci Kurtzman ET.jpg|right|upright=1.67|thumb|"Ouch!"]]
*'''Making ''Transformers: Prime''''' [http://www.youtube.com/watch?v=H3iKDbKQwKI]
:Aired [[November 25]]. [[Jeff Kline]] introduces us to the production offices. [[Roberto Orci]] tells [[Alex Kurtzman]] to save "Megatron barfs" for the movies. Jeff shows us the hungry and whiny writers in the bathroom, Bob directs motion capture, before Bob, Jeff and a snoozing Alex on the couch call [[Mike Vogel]] asking what channel [[Hub Network|The Hub]] is on in [[Los Angeles]], and whether they'll get paid. A preview of Bulkhead protecting Miko in "[[Darkness Rising, Part 3]]" is shown. Bookended by footage of Movie Bumblebee and Optimus RC toys.

*'''''Transformers: Prime'' Coming February 2011''' [http://www.youtube.com/watch?v=4ADZ-m61cCM]
:Aired [[December 22]]. ''The war between the Autobots and Decepticons is far from over. But the battle will continue. Transformers: Prime, the animated series coming February 2011.''

== 2011 ==
*'''''Transformers: Prime'' Promo''' [http://www.youtube.com/watch?v=CZdfwND8u74]
:Aired [[January 10]]. ''On February 11th, new episodes of Transformers: Prime are coming to The Hub. But before the adventure continues, see how the battle BEGAN.'' "Crush them!"

*'''''Transformers: Prime'' Promo #2''' [http://www.youtube.com/watch?v=Uq6_YGro30A]
:Aired [[January 14]]. "Visually striking" - ''Channel Guide Magazine''; "Steady flow of mayhem." - ''Variety''; "Entertaining" - ''Variety''; "Heavy metal havoc." - ''Channel Guide Magazine''; "These robots are way cool." - ''Variety''; ''Transformers: Prime. New episodes coming February 11th.''

*'''Series premiere promo - 2/11/11''' [http://www.youtube.com/watch?v=1ZkYYJms8yQ] (full) / [http://www.youtube.com/watch?v=YzSfvRikZBE] (short)
:Aired [[February 4]]. ''The series premiere of Transformers: Prime is here. Megatron's spark has been extinguished...'' "Such a shame" ''... and though his evil has been vanquished, his legacy remains.'' "Rise and serve, your new master!" ''New adversaries rise to take his place...'' "Bumblebee, no!" '...to destroy the Autobots, and the planet!''

*'''''[[Scrapheap (episode)|Scrapheap]]'' promo''' [http://www.youtube.com/watch?v=eDnRi3SRDCI]
:Aired [[February 11]]. ''Transformers: Prime is only on the Hub! On an all new episode...'' "Scraplet!" ''The Autobots are scared.'' "What's a scraplet?" ''And for good reason.'' "The most dangerous vermin ever to crawl upon the face of Cybertron."

*'''''[[Con Job]]'' promo''' [http://www.youtube.com/watch?v=cDHLgs0DFX4] (full)
:Aired [[February 18]]. ''Transformers: Prime is only on the Hub! On an all new episode...'' "I'm receiving a signal on a restricted band. It's an Autobot identification beacon." ''The Autobots welcome an old friend.'' "Wheeljack? You old 'Con crusher." ''But a Decepticon plot threatens to destroy their reunion.'' "Well, well." "Destroy him!"

*'''''[[Convoy (episode)|Convoy]]'' promo''' [http://www.youtube.com/watch?v=V-zivUp6RcU] (full) / [http://www.youtube.com/watch?v=SmXDaK86OVc] (short)
:Aired [[February 25]]. ''Transformers: Prime is only on the Hub! The Autobots have a new enemy...'' "That's the one, the 'Con who shot me down!" ''...and this time, it's not a Decepticon.'' "They are human." "Human?!" ''Will this be the distraction Starscream's been looking for?'' "Find them..." "Optimus, you have company." "...and scrap them!" "Yes, Lord Starscream."

*'''Convoy promo #2''' [http://www.youtube.com/watch?v=iFEC1zu4YRc]
: Aired [[March 4]]. ''Transformers: Prime is only on the Hub! On an all new episode...Optimus Prime is down!'' "Prime!"

* '''''[[Deus ex Machina]]'' promo''' [http://www.facebook.com/video/video.php?v=10100103088007637&oid=119249468124144&comments] (full) / [http://www.youtube.com/watch?v=6JS5MYI2CEA] (short)
:Aired [[March 4]]. "That's Cybertronian! That's an Energon Harvester." "In Decepticon hands..." Breakdown grunts as he hurls a column. "Miko, get down!" "...the Harvester would be a devastating weapon." "It's 'Cons!" "The 'Cons have the Harvester!" "Approach with extreme caution." "They've got Optimus." "It's harveeest time." "What are you doing?" Bulkhead grips the pulsating Harvester.

*'''''[[Speed Metal]]'' promo''' [http://www.youtube.com/watch?v=aY8YlLU48fg]
:Aired [[April 4]]. ''Transformers: Prime is only on the Hub! The Decepticons' quest to destroy the Autobots continues...'' "You're being chased by Knock Out?" "That sounds like a Decepticon." "Can you lose him 'Bee?" "On your guard boys! Could be a trap." Breakdown laughs as he faces Bumblebee and Bulkhead, but is fearful when the latter strikes him.

*'''''[[Predatory]]'' promo''' [http://www.facebook.com/?ref=logo#!/video/video.php?v=10100210898828887&oid=119249468124144]
:Aired [[April 10]]. ''... and on an all-new episode, a nightmare from Arcee's past comes back to haunt her!'' "Just tell me what I want to know, or make yourself comfortable. You're going to be here a while." "Arcee, what's wrong?" "I know who this ship belongs to. RUN!"

*'''''[[Sick Mind]]'' promo''' [http://www.facebook.com/?ref=logo#!/video/video.php?v=10100219841228247]
:Aired [[April 25]]. "Cybonic plague." "Virus wiped out millions on Cybertron during the Great War." "You have a cure, don't you?" "Can't we buy us some time to figure this out?" "Time is one thing Optimus does not have!" "Bumblebee, come with." "One of you must try this. Initiate cortical psychic patch."

*'''''[[Out of His Head]]'' promo''' [http://www.facebook.com/video/video.php?v=10100226173428467]
:Aired [[April 30]]. "Megatron..." "He's back." "''On an all new episode...''" "Obey my will." "What has gotten into you?" "Bumblebee has Megatron's memories?" "Worse, Megatron is occupying Bumblebee's mind." "Decepticons, your rightful lord and master has returned!"

*'''''[[Shadowzone (episode)|Shadowzone]]'' promo''' [http://www.facebook.com/video/video.php?v=10100230454603957]
:Aired [[May 7]]. "This is clearly a Dark Energon signature, and it's moving fast." "Megatron..." "That's not Megatron!" "Yeeesss!" "Starscream..." "You cannot harm me while Dark Energon flows through my veins!" "Stand down." "''You'' stand down!"

{{anchor|Summer}}
[[File:Hub2011summerpromo.jpg|right|upright=1.67|thumb|Yum! Cotton candy!]]
*'''The Hub - Are you ready for the summer?''' [http://www.youtube.com/watch?v=r5sDdEvLGVk]
:Aired [[May 30]]{{fact}}. A [[Frank Welker]]-voiced Megatron sings Elmer Bernstein's "Are You Ready For The Summer" with Dan (from ''Dan Vs.'') and Pinkie Pie (from ''[[My Little Pony]]: Friendship Is Magic'') over a montage of clips from Hub shows, including ''[[Jem]] and the Holograms'', ''Pound Puppies'', and ''Family Game Night''. Megatron's singing of the line "Are you ready for the hot nights?" sounds distressingly like "Are you ready for the hot nuts?".

*'''San Diego Comic-Con preview''' [http://www.ign.com/videos/2011/07/21/transformers-prime-sdcc-footage]
:Screened [[July 21]] at [[San Diego Comic-Con]]. "...And it was written in the Covenant of Primus that when the 47 spheres align, a perpetual conflict will culminate, upon a world forged from chaos... And the weak shall perish... in the shadow of the rising darkness." "I awaken... AWWW!!!!"

*'''Season finale teaser''' [http://www.hitfix.com/videos/transformers-prime-season-finale-teaser]
:Aired [[September 23]]. ''This Saturday, on the Hub...'' "Destroy the Prime!" ''...grip the wheel...'' "Unicron the Chaos-bringer..." ''...and put the pedal to the metal! It's the three-part season finale of Transformers: Prime!'' "NOOOO!!!!!" yells Miko. ''Don't miss the Autobots' BIGGEST... BATTLE... EVER!'' "NOOOO!!!!" yells Arcee.

*'''''[[One Shall Rise, Part 1|One Shall Rise]]'' [[One Shall Rise, Part 2|Part 2]]/[[One Shall Rise, Part 3|3 teaser]]''' [http://www.youtube.com/watch?v=3pIhIzfe9O0]
:Aired [[October 7]], 2011. "Unicron grows stronger..." ''It's the ''Transformers: Prime'' season finale... a shocking alliance...'' "A truce between Autobot and Decepticon," ''... the ultimate battle for survival...'' "Keep our attackers at bay for as long as you can," ''... and an ending... that... will... blow... your... mind.''

{{anchor|Strawberry Shortcake}}
*'''Strawberry Shortcake and Bulkhead''' [http://www.youtube.com/watch?v=wAjuK_-GmSI]
:Aired {{fact}}. Bulkhead receives (on [[Miko's phone]]) a phone call from Strawberry Shortcake, who wants to invite him to the Berryfest Princess Parade where there will be singing and dancing and sparkles and sparkles and sparkles and sparkles... When Optimus asks who's calling, Bulkhead seizes the chance and tells him "it's for you".

{{anchor|Detention}}
[[File:HubDetentionHall.jpg|right|upright=1.67|thumb|"I'm in a timeout because, apparently, riding the dog like it's a small horse IS FROWNED UPON IN THIS ESTABLISHMENT!"]]
*'''Hub Detention Hall''' [http://www.youtube.com/watch?v=jaTL4akk9F4]
:Aired [[October 12]]. Megatron is in Hub High School's detention hall. A student asks him why he's there, to which he sarcastically replies that he has "anger issues". He then proceeds to fire his cannon and blast a hole in the wall. Peeking out from the hole is Rainbow Dash, also from ''My Little Pony: Friendship Is Magic''.

* '''Teletoon Season 1 promo''' [http://www.youtube.com/watch?v=x0WPnU8PcRA]
:''Narration:'' Teletoon announcer.
:Aired Fall 2011. Excerpts of Bumblebee in action are shown while the announcer gushes over how cool he is.

*'''Season 2 teaser''' [http://www.youtube.com/watch?v=RjsPA-Qca-M]
: Uploaded [[November 1]]. Knock Out applies the Deceptibrand to Orion Pax.

{{anchor|Carolers1}}
*'''The Hub Carolers''' [http://www.youtube.com/watch?v=NN4sZcUMuss]
:Hub characters Rainbow Dash, Pinkie Pie and Applejack from ''My Little Pony: Friendship Is Magic'', Niblet from ''{{w|Pound Puppies (2010 TV series)|Pound Puppies}}'', and {{w|Strawberry Shortcake}} from her ''{{w|Strawberry Shortcake's Berry Bitty Adventures|Berry Bitty Adventures}}'' series scat "{{w|Deck the Halls}}" with Megatron and Bulkhead. Bulkhead's extended scat sequence is met with a deathly silence by Megatron, the Autobots and their human allies, causing him to awkwardly laugh it off.

{{anchor|Carolers2}}
*'''The Hub Carolers''' (Second spot) [http://www.youtube.com/watch?v=z0LVdEnB9jQ]
:Bulkhead and Megatron join Niblet, Applejack, Pinkie Pie, Rainbow Dash, and Strawberry Shortcake in singing ''{{w|Jingle Bells}}'' when The [[Joker]] from ''[[Batman]]: The Animated Series'' interrupts, singing the "Batman smells" chorus variation as taken from the ''TAS'' episode "Christmas with the Joker", much to the ire and confusion of Pinkie Pie, Ratchet, and Robin (from the 1960's live-action ''Batman'' series).

{{anchor|Family Movie}}
*'''Hub Family Movie''' [http://www.youtube.com/watch?v=QkXj9_JnLbw] (March 2012 version)
:Bumblebee leaps into a movie theater where (My Little Pony) Pinkie Pie, Dan (who are conversing with each other) and Strawberry Shortcake are already seated. (Rainbow Dash is hovering above them.)

==2012==
{{anchor|Impossibly Awesome}}
[[File:MissionImpossiblyAwesome.jpg|thumb|right|upright=1.67|Transformers AND Batman? Impossibly Awesome indeed.]]
*'''Mission: Impossibly Awesome Marathon''' [http://www.youtube.com/watch?v=ayXneqisiOc]
:Fowler summons the Autobots for a mission of some sort. After Ratchet declares backup may be necessary, Fowler reveals that he has called upon [[Batman]] (from ''The Animated Series'') for the occasion.

* '''Teletoon Season 2 promo''' [http://www.youtube.com/watch?v=vlOevp86CzM]
:''Narration:'' [[Starscream (WFC)|Starscream]] ([[Steve Blum]]) and Teletoon narrator.
:Aired Spring 2012. An edited version of Starscream's speech from "[[Partners (Prime)|Partners]]" about his place in the universe is the narration over several excerpts from Season 1 and the Transformers: Prime intro. The edits change the speech from an apparent acceptance of being second in command to a revelation that he is meant for something [[Decepticon leader|other than second-in-command]].

*'''Hub Season 2 promo''' [http://geek-news.mtv.com/2012/01/26/exclusive-transformers-prime-orion-pax-part-1-trailer/]
:"[[One Shall Rise, Part 3|When Optimus surrendered the Matrix, he lost more than the collective wisdom of the Primes. He lost himself.]]" ''Saturday, February 18th''. "My name is Orion Pax: I am far from being a Prime." Ratchet says "[[Roll out]]." A Vehicon states "This is space bridge control. We are under attack!" Megatron laughs. Arcee interrogates a Decepticon, asking "Where's Optimus? Answer me!"

* '''''[[Orion Pax, Part 1]]'' promo''' [http://www.youtube.com/watch?v=NaNzSzumVEI]
: Aired [[February 11]]. ''Saturday, new episodes of ''Transformers: Prime'' return. Unicron has been destroyed. But now the Autobots face a bigger problem.'' "Welcome back to the winning team." "We do not know what the Decepticons have in store for Optimus but we must get to work finding him."

* '''''[[Orion Pax, Part 2]]'' promo''' [http://www.youtube.com/watch?v=_EjJwJCwcW8]
: Aired [[February 18]]. ''Saturday, on the Hub...'' "It's time to suit up." ''It's part two of the ''Transformers: Prime'' season premiere.'' "Stealth must be an absolute priority. We'll most certainly be outnumbered." "The odds become four hundred to one." "That's your cue." "You ready?" "Let's do this." "Where is Optimus?" "Now the scary part." "By the Allspark." "Hold your fire!"

* '''''[[Orion Pax, Part 3]]'' promo''' [http://www.youtube.com/watch?v=2D8QLm0iyhU]
: Aired [[February 25]]. "I shall never underestimate you again." ''Saturday, on the Hub...'' "Wow!" ''It's the thrilling conclusion of the ''Transformers: Prime'' season premiere.'' "Optimus is counting on you." "Something's wrong." "We hold the Spacebridge at all costs." "Whoa!"

[[File:2012PrimeHappyMealAd.jpg|right|upright=1.67|thumb]]
*'''McDonald's Happy Meals''' [http://www.youtube.com/watch?v=VmcTHew7ZoA]
: An animated ad plugging apple slices now available in Happy Meals is followed by animation of a goat walking up to a generic Happy Meal box. The goat whistles at the box. This seems to cause its hooves to transform into wheels, complete with [[Transformation#The noise|the Noise]]. The goat then zooms around, circling the box and causing its contents to spread out on the ground. The goat comes to a stop, picks up the Bumblebee toy that came with the meal and makes "Vroom, vroom" noises. ''There's an all new Transformers: Prime toy in your McDonald's Happy Meal.''

* '''''[[Operation Bumblebee, Part 1]]'' promo''' [http://www.youtube.com/watch?v=3P3O_Gnq9Iw]
: Aired [[March 3]]. ''Saturday, on the Hub...'' "Engage them!" ''It's Operation: Bumblebee part 1.'' "If Megatron wasn't behind this, then who was?" "I am no stranger to ambition." "It's coming our way, fast!" "Secure the package!"

* '''''[[Operation Bumblebee, Part 2]]'' promo''' [http://www.youtube.com/watch?v=poq0Fidxe5s]
: Aired [[March 10]]. ''Saturday, on the Hub...'' "What?!? Bumblebee can't do that!" ''It's the thrilling conclusion to Operation: Bumblebee.'' "Autobots, prepare to roll out." "Energon will do wonders for our army." "It's working."

* '''Catch-up marathon promo''' [http://www.youtube.com/watch?v=_mqgPJ_rqHM]
: Aired [[March 17]]. ''Monday, don't get left behind...'' "You ready?" "Let's do this!" "Engage them!" "Wow!" ''The Hub is bringing you the first six episodes of Season 2, in one afternoon.'' "Megatron, be gone!"

* '''''[[Loose Cannons]]'' promo''' [http://www.youtube.com/watch?v=S7dlBQ_8vnA]
: Aired [[March 20]]. "I don't like unfinished business." ''Saturday, on the Hub...'' "Huh-ha! Jackie's back!" ''Wheeljack returns.'' "You've got nowhere left to run con." "Every last Autobot on this accursed world will pay." "Wheeljack!" "Jackie now!" "Defuse the bomb." "Bulkhead!"

* '''''[[Crossfire (Prime)|Crossfire]]'' promo''' [http://www.youtube.com/watch?v=lYdHCNGsZa0]
: Aired [[March 24]]. "Payback would be sweet." ''Saturday, on the Hub...'' "She can be a handful, especially when cornered." "An Insecticon, here?!?" "Proceed with extreme caution." "Arcee, no!" "Destroy them!"

* '''''[[Nemesis Prime (episode)|Nemesis Prime]]'' promo''' [http://www.youtube.com/watch?v=Rk7450tF6M4]
: Aired [[March 31]]. ''Saturday, on the Hub...'' "I am Optimus Prime. I bring you this message." "Alden Military Base is under attack by Optimus Prime." "If Prime has gone off the rails, we have a serious problem."

* '''''[[Grill (episode)|Grill]]'' promo''' [http://www.youtube.com/watch?v=DTt0jOux6Sw]
: Aired [[April 7]]. "Special Agent Fowler, perhaps you can provide some background." ''Saturday, on the Hub...'' "We should begin with the demise of Optimus Prime." "Optimus Prime is a true patriot." "Whoa..." "We've been placing our trust in beings who could turn on us." "They could shut down operation!" "RIVERRRR!!!"

* '''''[[Armada (episode)|Armada]]'' promo''' [http://www.youtube.com/watch?v=tyd6EEGqwvg]
: Aired [[April 14]]. "The time has come for the ultimate retribution." ''Saturday, on the Hub...'' "Busy day for assassins." "We are witnessing the launch of a mission to terminate Megatron." "Arise, my Armada and attack!"

* '''''[[Flying Mind]]'' promo''' [http://www.youtube.com/watch?v=8Ho7cvb1054]
: Aired [[April 21]]. "Optimus has grown ruthless since our last encounter." ''Saturday, on the Hub...'' "This may be our only chance to end the war, once and for all." "We shall crush Optimus Prime and destroy the Autobots!"

* '''''[[Tunnel Vision]]'' promo''' [http://www.youtube.com/watch?v=98NeHKrGT_s]
: Aired [[April 28]]. "I'm picking up a locator beacon, the 'Cons have unearthed the relic." ''Saturday, on the Hub...'' "Lock and load." "This is one race that we absolutely cannot afford to lose."

* '''''[[Triangulation]]'' promo''' [http://www.youtube.com/watch?v=SD5qML7j-8s]
: Aired [[May 5]]. "I cannot allow you to leave here with this relic." ''Saturday, on the Hub...'' "I will leave your lifeless husk in this frozen waste." "Let us reclaim what is rightfully ours."

* '''''[[Triage (episode)|Triage]]'' promo''' [http://www.youtube.com/watch?v=FZPoO1URVMk]
: Aired [[May 12]]. "You might wanna to grab onto somethin." ''Next Saturday, on the Hub...'' "We got a bogey on our tail." "Retrieve the relic!" "You got maybe two minutes." "Or less." "Wheeljack!"

* '''''[[Toxicity]]'' promo''' [http://www.youtube.com/watch?v=qHyuRKpZeKQ]
: Aired [[May 19]]. "No..." "''This Saturday, on the Hub...Four missions...''" "Be on your guard Bulkhead." "''...Four powerful relics...''" "Hardshell, retrieve something for me." "''...One epic showdown!''" "Your spark is mine!" "Bulkhead!"

*'''''[[One Shall Stand]]'' on DVD''' [http://www.youtube.com/watch?v=mmCs_dAuOOA]
: Aired [[July 31]]. ''Transformers: Prime - One Shall Stand, an epic tale of deception, sacrifice, and triumph.''

* '''''[[Hurt]]'' promo''' [http://www.youtube.com/watch?v=yHCDLXJNxk0]
: Aired [[August 17]]. ''This season, ''Transformers: Prime'' has been nothing short of epic. Friday, the Hub is giving you a marathon.'' "We need to resume our search for the relic immediately." ''To gear up for a whole new episode.'' "We're gonna make some noise." ''That'll leave you wanting more.'' "Wheeljack!"

* '''''[[Out of the Past]]'' promo''' [http://www.youtube.com/watch?v=_29XU-61Z1c]
: Aired [[August 24]]. "Arcee...been a while." ''On the Hub...'' "Now is the time to strike!" ''Cliffjumper is back!'' "We may be in a little more trouble than I thought." "Give it everything you've got!" "Destroy them!"

* '''''[[New Recruit]]'' promo''' [http://www.youtube.com/watch?v=OXtQQ8gnM7Q]
: Aired [[August 31]]. ''Next Friday...'' "Autobot or Decepticon?" "Impossible to tell." "This merits investigation." "Incoming!" "Fall back!"

* '''''[[The Human Factor]]'' promo''' [http://www.youtube.com/watch?v=W7XVCtGsTYE]
: Aired [[September 7]]. "I'm one of them." ''Friday, on the Hub...'' "The perfect meld of man and machine." "A Decepticon paired with a human?!?" "A threat to anyone, anywhere on the planet" "Destroy him!" "Now!" "Fallback!"

* '''''[[Legacy (episode)|Legacy]]'' promo''' [http://www.youtube.com/watch?v=kdlxQUNlYFs]
: Aired [[September 14]]. "It seems the Decepticons have already excavated the next relic." ''Friday, on the Hub...'' "It is time to test our decoy." "Let's go grab a relic." "We have a situation."

* '''''[[Alpha/Omega]]'' promo''' [http://www.youtube.com/watch?v=OOkFDAxddjw]
: Aired [[September 21]]. "I must find a way to tip the balance of power back in our favor." ''Next Friday...'' "At last, the power of the Primes belongs to me!" "By the Allspark Megatron, what have you done?"

* '''''[[Hard Knocks]]'' promo''' [http://www.youtube.com/watch?v=gnmUCpjdJTk]
: Aired [[September 28]]. "The next Iacon coordinates have been decoded." ''Friday...'' "Last one into the Omega Key has to scrub the energon tanks for a week." "Didn't know we were keeping score." "We gotta get outta here, now!"

* '''''[[Inside Job]]'' promo''' [http://www.youtube.com/watch?v=Z_HAjtZm8O8]
: Aired [[October 5]]. "Wakey, wakey!" ''Friday...'' "Smokescreen must've been taken aboard the Decepticon warship." "Do you really think you can escape?" "Retrieve the Omega Keys." "We have been deceived."

* '''''[[Patch (episode)|Patch]]'' promo''' [http://www.youtube.com/watch?v=DV_0U85xivk]
: Aired [[October 12]]. ''Next Friday, on an all new ''Transformers: Prime''...'' "What will we be fishing for?" "Starscream's true motives." ''It's Starscream's day of reckoning.'' "Tell me why I should welcome back someone whose every impulse has been to thwart me!" "All hail Starscream." "Dahhh!" "I said that aloud didn't I?"

* '''''[[Regeneration (Prime)|Regeneration]]'' promo''' [http://www.youtube.com/watch?v=4B3Rd_c_51I]
: Aired [[October 19]]. "We must embark on this mission with every resource at our disposal." ''Friday, on an all new ''Transformers: Prime''...'' "With the Forge of Solus Prime, we now possess the means of reaching Cybertron. Megatron must be stopped no matter the cost." "Crush them!'

{{anchor|Darkest Hour}}
* '''''[[Darkest Hour (episode)|Darkest Hour]]'' (26 Hour Takeover marathon) promo''' [https://www.youtube.com/watch?v=43ID9gQjsjY]
: Aired [[October 26]]. ''Attention, starting Thursday at 5:30, I take over the Hub! Twenty six hours! Every episode of ''Transformers: Prime'', leading up to the explosive season finale! That will change, the Transformer universe,'' "No..." ''forever! The Transformers: Prime Twenty Six Hour Takeover Marathon starting Thursday at 5:30 Eastern, 2:30 Pacific. It could happen, ONLY on Megatron's Hub!''
: ''Notes:'' This promo is narrated by Megatron, voiced by his usual actor, [[Frank Welker]].

{{anchor|Song}}
*'''Megatron's Favorite Song (26 Hour Takeover marathon promo)''' [http://www.youtube.com/watch?v=vZEL1hda9K8]
:Megatron asks Soundwave to play his favorite song out of all the radio transmissions in the universe. Soundwave then plays the "[[My Little Pony]]: Friendship Is Magic" [[theme song]], to which Megatron approves.

{{anchor|Care Bear}}
[[File:MegatronCareBear.jpg|thumb|upright=1.67|Meg's on the right.]]
*'''Megatron Transforms into a Care Bear (26 Hour Takeover marathon promo)''' [http://www.youtube.com/watch?v=8YJEedMreJ0]
:Megatron declares that he has been working on new transformations that are more dangerous than his jet mode. Megatron then transforms into the {{w|Care Bears|Care Bear}} Funshine Bear, much to his dismay.

*'''''Transformers: Prime'' on [[Vortexx]] teaser''' [http://www.youtube.com/watch?v=fYoMjPuZMa4]
: "My name is Optimus Prime, and I send this message. Though we did not choose to be of Earth, it would seem that we are here to stay. If you approach this planet with hostile intent, know this: We will defend ourselves. We will defend humanity. We will defend our home.

*'''Robots in Disguise''' [https://www.youtube.com/watch?v=rLASdn2-w_4]
: ''Animation:'' Excerpts from Season 1.
: ''Narration:'' Unknown.
: ''Toy segment:'' The first commercial for the toys mixes clips of the show and its score with narrated introductions of Bulkhead (captioned "The Heavy"), Bumblebee ("The Scout"), Optimus Prime ("The Leader"), and Wheeljack ("Special Ops"). The last shot is of Ratchet backhanding a Vehicon in "[[Stronger, Faster]]", but his "hoo-ah" is redubbed.
: ''Notes:'' Bulkhead's "Let's rumble." from the beginning of the ad is also dubbed over by the same voice that dubbed Ratchet's line.

{{anchor|Weaponizers}}
[[File:TFPrimeWeaponizersCommercial.jpg|thumb|upright=1.67|"Yes Bumblebee, I too believe Ratchet has lost his marbles."]]
*'''Weaponizers'''
: ''Animation:'' Optimus Prime and Bumblebee examine several weapons that Ratchet <s>invented</s> apparently sent away to [[Acme|ACME]] for as he announces: "The new secret weapons are here.". Bumblebee and Optimus Prime grab some giant shoulder-mounted cannons and proceed to brutalize some Vehicons.
: ''Toy segment:'' The toys' deploying weapons and Bumblebee's transformation are demonstrated.
: ''Notes:'' Sadly, [[Peter Cullen]], [[Jeffrey Combs]], and [[Frank Welker]] do not reprise their roles as Optimus Prime, Ratchet and Bumblebee. This commercial was animated by [[Clockwork VFX]].

[[File:OptimusMaximus commercial Riding.jpg|thumb|upright=1.67|Bumblebee! I ''NEEDED'' that!]]
*'''Optimus Maximus''' [http://www.youtube.com/watch?v=Pi-VGmjOd5U]
: ''Animation:'' [[Optimus Maximus (Prime)|Optimus Maximus]]'s feet walking. Ratchet pointing out the different sizes of military hardware to Bumblebee in a armory. Ratchet and Bumblebee driving Optimus Maximus into battle against a group of Vehicons.
: ''Toy segment:'' Optimus Maximus' features are demonstrated.
: ''Notes:'' The voices of Ratchet and Bumblebee are performed by the same actors who performed them in the Weaponizers commercial. Like the Weaponizers commercial, this was created by [[Clockwork VFX]].

* '''Video game trailer''' [http://www.youtube.com/watch?v=BLUBNmUKxlE]
: A series of images illustrates the text only narrative.
: [Megatron has one thing on his mind] [Conquer the Earth] [But there is hope] [Optimus Prime] [Bumblebee] [Arcee] [Ratchet] [Bulkhead] [Together with Jack, Miko and Raf] [Team Prime must save the Earth]

{{-}}

==2013==
{{anchor|Huboom!}}
*'''Huboom! Saturdays''' [http://www.youtube.com/watch?v=4qvRtYIpEzU]
:A group of [[Vehicon (Prime)|Vehicons]] watch video clips from {{w|Ninja Turtles: The Next Mutation|various}} {{w|The Super Hero Squad Show|alternate}} {{w|Kaijudo: Rise of the Duel Masters|universes}} (including the [[Transformers Animated (cartoon)|Malgus]] universal stream) as well as footage from their own adventures on a hexagonal screen on the [[Trypticon (WFC)|Nemesis]], while chanting "[[Huboom!]]"

{{anchor|Happy Meal}}
[[File:2013PrimeHappyMealAd.jpg|right|upright=1.67|thumb]]
* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=C0eiFLcw38g]
: Aired [[January 25]]. The story of an ant training and eating right in order to get really strong is told via animation and song. His treat is a Happy Meal. We see a CGI turn around of Optimus Prime. Prime is lifted up one handed by the ant, who is standing on a Happy Meal box and holding an Optimus Prime figure in his other hand.
:''Want to pick up an Autobot of your very own?''

* '''Season 3 Teaser Trailer''' [http://www.youtube.com/watch?v=1S3BU4R4rZc]
: [As the war for Earth rages on] [A new evil rises] [The Decepticons' ultimate weapon] [Created for one purpose] [To destroy the Autobots] [The Autobots must stand united to defeat it] "Autobots, we cannot falter now." [Beast Hunters The Hunt begins Spring 2013]

* '''Season 3 Teaser Trailer 2''' [http://www.youtube.com/watch?v=YfNmXtv6L3c]
: "Humankind has no idea, what lies ahead for them." "Bred in the laboratory, cloned from fossilized remains, I present to you, my liege, the ultimate Autobot hunter." "Let the hunt begin." [Beast Hunters The Hunt begins Spring 2013]

* '''Season 3 Trailer''' [http://www.youtube.com/watch?v=C5yYcrkKILk]
: "This is dawning of a new age. The reign, of Megatron." "Humankind has no idea, what lies ahead for them." "The only ones who can fix this mess is Prime and his bots. I'm sure they're out there, they gotta be." "Team Prime is scattered to the winds. For all we know, you and I could be the only ones left." "I don't think he's coming." "The time, for a new leader, is upon us." "The Decepticons outnumber us a hundred to one. Aren't there anymore Autobots out there who can help?" "The war for Cybertron took a heavy toll." "I present the ultimate Autobot hunter." "A Predacon." "Let the hunt begin." "The fate of all our kind is more vital than any one of us. There will be a new Prime."

* '''Season 3 premiere promo''' [http://www.youtube.com/watch?v=EHhDIoxHOEw]
: Aired March 2013. Bumblebee gets his own advertisement in the style of a new car ad.
: ''Goes from zero to four hundred in six seconds flat. Runs on pure energon. Sleek transformative design. The 2013 Bumblebee. Available only on Transformers: Prime Beast Hunters.''

* '''''[[Scattered]]'' promo''' [http://www.youtube.com/watch?v=gch0Z623Rfk]
: Aired [[March 22]]. "Shockwave." "Reports of my demise were greatly premature." ''Friday...'' "We can't stop Megatron." "Release the Predacon." "Thought that made a loud noise? Just wait." "Ultra Magnus."

{{anchor|Ask Megatron}}
*'''Ask Megatron''' [http://vimeo.com/59471969 Montage 1]/[http://vimeo.com/62398667 Montage 2]/[http://vimeo.com/66132071 Montage 3]
:Promoting [[Huboom!|Huboom! Nights]], this series of commercials sees Megatron (again voiced by Welker) answer fan inquiries. Questions include: "How can I get a girl to notice me?" ("Transform into something cool"), "What's your favorite type of cake?" ("Pound cake!"), "Will you go to prom with me?" ("Too busy") and "What do you do for vacation time?" ("My favorite hobby: Water colors" (of [[My Little Pony|ponies]])).

{{anchor|Time Warner}}
[[File:TFPrimeTimeWarnerCommerical.jpg|right|upright=1.67|thumb|So, what's the score?]]
*'''Time Warner Cable: Competition''' [http://www.youtube.com/watch?v=EGlbpR91RNg]
: Aired [[March 27]].<ref>[http://www.businesswire.com/news/home/20130328005656/en/Time-Warner-Cable-Marks-Season-Hub%E2%80%99s-%E2%80%9CTransformers#.Uu3F4bT-U_U Time Warner Cable press release for ''Transformers: Prime'' partnership]</ref> Raf declares that {{w|Time Warner Cable}}'s ability to transmit ''Prime'' and other shows on home computer, tablet and smartphone platforms (as demonstrated by [[Raf's media device]]) is superior to Megatron, despite his laser cannon and alternate modes.

* '''''[[Prey (episode)|Prey]]'' promo''' [http://www.youtube.com/watch?v=Va4hg3qXyJY]
: Aired [[March 29]]. "A Predacon." "The beast is completely under my control." ''Friday. Enter, the Predacon.'' "We're gonna need more firepower." "Brace yourselves."

* '''''[[Rebellion (Prime)|Rebellion]]'' promo''' [http://www.youtube.com/watch?v=xE3WVMvWCL0]
: Aired [[April 5]]. "The Autobots couldn't possibly stay hidden forever." ''Friday...'' "We must infiltrate Darkmount." "Execute our prisoners." "Time for a new leader." "Optimus!" "Seek and destroy!" "This isn't how the story is supposed to end. No!"

* '''''Transformers: Prime'' ''Beast Hunters'' Encore''' [http://www.youtube.com/watch?v=dCDyjROlmhE]
: Aired [[April 12]]. ''You've been watching the new season of Transformers: Prime Beast Hunters. But you may not know the whole story.'' "Foolish humans." ''And we can't have that. So we've got special encore presentations of the latest episodes. This time with some new Cybertronian tech called Autobits, bonus facts and commentary you never knew you never knew.'' "You have a way with words." ''Knowledge is power, Autobits will help.'' "Rad!" ''Transformers: Prime Beast Hunters the Autobits edition.''

* '''''[[Project Predacon]]'' promo''' [http://www.youtube.com/watch?v=WV06EInwedg]
: Aired [[May 10]]. "The ancient remains, of a Predacon." ''Friday...'' "What would their bones be doin' here?" ''Transformers: Prime Beast Hunters returns...'' "We could have Beast Wars on our hands." "Attack!" ''With all new episodes.'' "I am rather impatient to trample humankind." "No!"

* '''''[[Chain of Command (Prime)|Chain of Command]]'' promo''' [http://www.youtube.com/watch?v=kA1niWoWVKY]
: Aired [[May 17]]. "What was that?" "Whatever it is, it's big." ''Friday...'' "And it's comin' fast." ''It's the return of the Predacon.'' "Our Predacon is hunting Autobots." "We make our stand here and now."

* '''''[[Plus One (Prime)|Plus One]]'' promo''' [http://www.youtube.com/watch?v=zPqzpJcmjdM]
: Aired [[May 24]]. "We've located another Predacon energy signature." ''Friday...'' "I found a Predacon talon." "Scrap." "Do not return empty handed." "My mom and Fowler may be in serious trouble." "Run!" "Where is it?" "Secure the specimen."

{{anchor|Pool Party}}
[[File:HubSummerPoolPartyPromo.jpg|right|upright=1.67|thumb|"I'mma gonna make him an offa, he can'ta refoose."]]
*'''Hub Network Summer Pool Party''' [http://www.youtube.com/watch?v=kczA0ibjFa4]
:Optimus Prime, Bumblebee and [[Boulder]] attend a pool party with various entities from throughout the multi-verse. Bumblebee makes unusually earth-shattering noises as he walks in order to punctuate one of the hosts' points about the party being gigantic.

* '''''[[Thirst]]'' promo''' [http://www.youtube.com/watch?v=YMvpD4JhwRc]
: Aired [[May 31]]. "The compound is erratic and there have been side effects." ''Friday...'' "What is going on?" ''One word.'' "Dark energon reanimates the dead!" ''Decepti-zombies!'' "Aim for the head!" "It's alive!" "Initiate high alert." "Duck!"

* '''''[[Evolution]]'' promo''' [http://www.youtube.com/watch?v=hZcSMrxkUEE]
: Aired [[June 21]]. "Lord Megatron's Predacon army is ready for deployment." ''Friday...'' "You've been keeping secrets." ''Behold, the Predaking!'' "Let's dance!" "Prepare to perish." "No!"

* '''''[[Minus One]]'' promo''' [http://www.youtube.com/watch?v=0IuYjnOZJ7w]
: Aired [[June 28]]. "We will focus upon the successful reconstruction of the Omega Lock." ''Friday...'' "The Decepticons must not be allowed to secure their target." "Somebody knew we were coming." "I will engage the Predacon." "Wow!" "Whoa."

* '''''[[Persuasion]]'' promo''' [http://www.youtube.com/watch?v=t9yfqeeiz9M]
: Aired [[July 5]]. "What do you want from me?" "To siphon your knowledge Doctor." ''Friday...'' "Ratchet must possess something the Decepticons want." "Where's Ratchet?" "The time has come for your extinction." "Assemble your armada Starscream." "The Autobot base has been reduced to ashes."

* '''''[[Synthesis]]'' promo''' [http://www.youtube.com/watch?v=_DDZdUE0IfQ]
: Aired [[July 12]]. "We stand at the very precipice of a new age." ''Friday...'' "We are no closer to finding Ratchet than when we began." "Come out, come out wherever you are." "The prisoner has escaped!" "Blast that Autobot into oblivion." "No!"

* '''''[[Deadlock]]'' promo''' [http://www.youtube.com/watch?v=-3WQTBADKKc]
: Aired [[July 19]]. "This will be our last stand." ''Friday, it's a battle...'' "Attack!" ''that will change the Transformers' universe...'' "Prepare to join the Allspark." ''forever.'' "No!"

* '''''[[Predacons Rising (Prime)|Predacons Rising]]'' promo''' [http://www.youtube.com/watch?v=45C03FJdhFk]
: "Minions of the Prime..." ''On October 4th...'' "Prepare to be obliterated." ''The Transformers: Prime Beast Hunters saga comes to an epic conclusion...'' "Are you Autobot or Decepticon?" "Neither" ''With a world premiere movie!'' "I am your king." "Optimus!" "No!"

* '''Predacons Rising promo 2''' [http://www.youtube.com/watch?v=V99a5IwV4H0]
: "Minions of the Prime..." ''Friday...'' "Prepare to be obliterated." ''The Transformers: Prime Beast Hunters saga comes to an epic conclusion...'' "These remain dangerous times." "Are you Autobot or Decepticon?" "Neither" ''With a world premiere movie!'' "I will silence you forever." "We gotta take them down." "Behold my insolent might!" "Let's roll." "Hang onto your hubcaps." "I'm getting you outta here." "I am your king." "Optimus!" "No!"

{{anchor|Beast Hunters toys}}
* '''Beast Hunters toys''' [http://www.youtube.com/watch?v=Kv8jCI53zqI]
: ''Animation:'' [[Predaking (Prime)|Predaking]] and [[Lazerback (Prime)|Lazerback]] toys standing on a kid's bedroom shelf come to life. Optimus Prime and Bumblebee toys on a dresser also come to life. The Predacons begin tearing around the room as the Autobots try to stop them. Slapstick ensues, resulting in Bumblebee riding Lazerback like a bucking bronco and Optimus Prime swatting a flying Predaking with a skateboard. The battle ends with Prime and Bumblebee sitting on a desk fist bumping as Predaking dangles below, tied up with part of a laptop power cord.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' Fast motion transformations on a desk in a room that looks like the one in the animation segment.
: ''Notes:'' A poster of the [[1984]] [[Package art#Back of the box art|back of the box art]] can be seen on a wall in the CGI version of the room. Apparently, CGI animation segments in ads are causing confusion. The animation of the toy battle has to be labeled 'Fantasy Animation' and the narrator explicitly points out that the toys do not move on their own. The power cord Predaking is tied up with must have one heavy adapter box as it's able to counterbalance his weight. This commercial was created by [[Clockwork VFX]].
:''It's the evil Predacons versus the mighty Beast Hunters. The good, the bad and the beastly!''

{{anchor|Naughty List}}
* '''30-Second Holiday Special: "Decepticon Holidays: Naughty List"''' [http://www.youtube.com/watch?v=BJtGmgtcI_g]
: As Megatron recites ''{{w|A Visit from St. Nicholas}}'' over the videoscreen, three Vehicons discuss whether mice would stir Egg Nog before Megatron threatens them with placement on the naughty list.

{{anchor|Pudding}}
* '''30-Second Holiday Special: "Decepticon Holidays: Pudding"''' [http://www.youtube.com/watch?v=qfeTP_C0yq0]
: Several Vehicons sing an altered verse of "{{w|We Wish You a Merry Christmas}}" personalizing their interest in figgy pudding until Megatron shouts them down. A Vehicon then asks for a pony.

{{anchor|Holiday Schmoliday}}
[[File:NemesisXmas.JPG|thumb|right|upright=1.67]]
* '''30-Second Holiday Special: "Decepticon Holidays: Holiday Schmoliday"''' [http://www.youtube.com/watch?v=puvKUnIVrkM]
: As an [[Insecticon (WFC)|Insecticon]] relays orders from Megatron to dispose of whoever decorated the ''[[Trypticon (WFC)|Nemesis]]'' to his troops, they happen to pass by the two Vehicons responsible, one of whom regrets their actions. The other Vehicon replies that he thought the decorations were subtle. We then cut to Earth's sky as the Nemesis, garishly decorated in Christmas lights including a light-based reindeer and tree, emerges from a cloud. As they watch the spectacle on a videoscreen, the first Vehicon questions the subtlety of the design, the second Vehicon remarking that he was moved by the holiday spirit.
{{-}}

==2014==
* '''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

== References ==
{{Reflist}}
[[Category:Commercials]]
[[Category:Prime media]]

Commercial/Generation 1

2021-02-07T23:25:38Z

Walruslaw: /* 1986 */

{{suite}}
{{-}}
{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "...only from Hasbro!".

[[File:Jetfireg1commercial.jpg|right|upright=1.4|thumb|Transforms from robot to lawsuit right before your eyes!]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

==1984==
Animated sequence produced for the first year commercials all use early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, with Optimus, Megatron, and Soundwave only ever being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator."

{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=sSplYi7wpgc]

:''Animation:'' Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:''Toy segment:'' None.
:''Narration:'' Victor Caroli.
:''Notes:'' Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime.

{{anchor|Optimus Prime and Megatron}}
*'''Optimus Prime and Megatron''' [https://www.youtube.com/watch?v=LNYIiWVMNRI]

:''Animation:'' Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:''Toy segment:'' Some very early 80s streaking effects as the toys are shown instantly changing from vehicle to robot.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:"Attack the Autobot Commander!" "Call in the Decepticon leader!"

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Jets''' [https://www.youtube.com/watch?v=dMT4DMT4ui4]

:''Animation:'' In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:''Toy segment:'' More streaking effects as the toys are shown instantly changing from vehicle to robot, first Starscream, then at the end of the ad, Jazz and Sideswipe.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"
:''Notes:'' A total of six Seekers are seen in a single shot. The Seekers continue to use the pre-cartoon animation models with the dark faces.
:"We're under attack!" "[[To sell toys|Get more Autobots!]]"

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=DlJSuO94yw8]

:''Animation:'' Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:''Narration:'' The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"

{{anchor|84 assortment}}
*'''Transformers''' [http://dvd.ign.com/dor/objects/14342171/transformers-the-complete-first-season-25th-anniversary-edition/videos/trans_com_062309.html]
:''Animation:'' Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=9MLLXOjUNLk] - Nearly the same as above, except the footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=jDv5_n-swYc] - A resoundtracked version of the previous Megatron-less ad, this time using the Season 2 theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=lils9srdoPM]

: Advertising a Coleco-made Big Wheel.
: ''Animation:'' Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
: ''Narration:'' Some wussy dude.
:"Missed! But ''I'' won't!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s]
: ''Animation:'' Various excerpts from season one of the cartoon.
: ''Narration:'' [[Victor Caroli]] on Xanax.
: ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
{{-}}

==1985==
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/]

: ''Animation:'' Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: ''Narration:'' The Other Guy
: ''Notes:'' Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Dinobots}}
*'''Dinobots''' [http://www.youtube.com/watch?v=3C7ebWaFaVI]

:''Animation:'' Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
:''Narration:'' The Other Guy.
:''Kidmation:'' Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:''Notes:'' Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" Grimlock is advertised as having a chromed sword and Slag has chromed horns.
:*'''Dinobots''' [https://www.youtube.com/watch?v=kz1Ohpwwn_8] - A re-soundtracked version of the previous commercial. Narrated by The Other Guy; soundtracked with the Season 2 theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA] - An Action Cards variant of the re-soundtracked version.
:*'''Dinobots''' [https://www.youtube.com/watch?v=725sgoahZOc] - Another re-soundtracked version of the Dinobots commercial. Narrated by Peter Cullen and Victor Carolli; soundtracked with the alternate Season 3 theme song (still with "Dinobots" replacing "Autobots".) Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Grimlock''' [https://www.youtube.com/watch?v=avMCZ-TFTmA]

: ''Animation:'' Same as Dinobots.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' None.
: ''Notes:'' Very similar to the two [[Dinobot (G1)|Dinobots]] commercials, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are two characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop is employed.

:Due to these oddities, it was previously thought this might be a test version. However, [http://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. Given the similarities and differences, it is quite likely that this commercial was reworked to create the Dinobots commercials or vice versa.

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=9KgZh9m7C1Y]

:''Animation:'' [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow [[Mini-spy|Mini-Spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Kid points urgently at the camera: "It's an Autobot!"
:''Notes:'' [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.

{{anchor|Jetfire and Shockwave}}
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=6RxrB3X0Qzc]

:''Animation:'' [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: ''Narration:'' An incredibly mellow Victor Caroli.
: ''Kidmation:'' A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: ''Notes:'' Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor.
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=Wg86MBBMbcY] - An earlier version of the previous commercial with the 1984 music, a different narrator and a different kid doing the "robots in disguise".

{{anchor|Insecticons}}
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=0cPxFhQgpw0] 1984 Version [https://www.youtube.com/watch?v=IXdp4eZDSCo]
: ''Animation:'' A horde of [[Insecticon (G1)|Insecticons]] attacks a farm.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Glowing green eyes kid.
: "Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"
:*'''Insecticons''' - Resoundtracked from the previous commercial, with the 1986 version of the background music.

{{anchor|Constructicons}}
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=BDinalIn228]
:''Animation:'' The [[Constructicon (G1)|Constructicons]], working on a building site in the desert, suddenly transform and combine. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Blond-haired kid mouths robotic "Robots in disguise!"
: "It's Devastator — six ''Constructicons'' in one!"
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=uARV2Bw88ng] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=qJDHmvfo4cs] - Resoundtracked and slightly re-edited for a 1986 re-use. Narration by The Other Guy and Megatron; Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Jumpstarters''' [https://www.youtube.com/watch?v=TgNSqrKX12M]
: ''Animation:'' None.
: ''Toy segment:'' Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
: ''Narration:'' The Other Guy
: ''Kidmation:'' Buck tooth kid mouths "Robots in Disguise"
: ''In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!''

{{anchor|Thrust and Dirge}}
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=-AvGnlOVBS4]
:''Animation:'' As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: ''Narration:'' You're Gonna Get It
: ''Kidmation:'' Beatles haircut kid mouths robotic "Robots in disguise!"
: Included a tail-end ad for Transformers [[Action Cards]].
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=skKTF6IbLeQ] - A rare variant with the first season theme song.

{{anchor|Triple Changers and Perceptor}}
*'''Triple Changers''' and '''Perceptor''' [https://www.youtube.com/watch?v=QM7tfbcIT0s], [https://www.youtube.com/watch?v=IpADNDtB9DE] or [https://www.youtube.com/watch?v=tSP6DOtsKGM]
: ''Animation:'' [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
:''Narration'': The Other Guy; possibly Victor Caroli as well (While supplies last.)
:''Kidmation'': Taller bowl haircut kid with glowing green eyes.
:''Notes:'' Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain prototype figure (showing his [[Character model|animation colors]]) is shown being played with alongside the Blitzwing toy. In one version, a bizarre stinger note labels the Perceptor toy as "While supplies last".
:''Triple changers, the most eeeeevil Decepticons of all!''

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]

*'''Blaster''' [https://www.youtube.com/watch?v=ctZMaY2621M]
: ''Animation:'' [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
:''Narration'': The Other Guy.
:''Kidmation'': Glowing green eyes kid.
:''Notes:'' Soundwave and Rumble have their usual cartoon voices, but Blaster has a completely different voice for his single word of dialogue.
: ''Not a working radio!''
:*'''Blaster''' [http://www.youtube.com/watch?v=CkLdJtLeKg0] - A rare variant with the first season theme song. Soundwaves lines also come from a different take.

{{anchor|Omega Supreme}}
*'''Omega Supreme''' [http://www.youtube.com/watch?v=AbcwV818LuA] / [http://www.youtube.com/watch?v=Lq3VhggqfmM] (Stinger version)
: ''Animation:'' In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks. Includes [[The Transformers: The Movie]] stinger at the end.
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Shaggy haired kid.
:''Notes:'' Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The 1985 version of this ad also has a version with the same "While Supplies Last!" stinger as the Triple Changers and Perceptor ad.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=PjSYUeXivYQ] / [https://www.youtube.com/watch?v=CzSQDMEUAAA] (Stinger version) - Edited and resoundtracked with Optimus Prime narration and the 1986 theme song. Some airings included a [[The Transformers: The Movie]] stinger.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=QwwXW6kvVsw] - Early version with 1984 theme song. Starscream's line still sounds weird.

[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=8nlqfnyvcFY]
: [[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: ''Toy segment:'' In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: ''<s>Kid</s> KARRAS-mation:'' Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: ''Notes:'' This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=vAQSeW9U4ps&]
:To distinguish real Transformers from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: "We are conquerors." "No one is like us." "Only we have the right to be called by the name." "Only we have the right to wear this symbol." "Or THIS symbol." "Only WE are Autobots and Decepticons." "Good versus evil." "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
: ''Animation:'' A mixture of clips from various 1984 and 1985 commercials.
: ''Narration:'' [[Megatron (G1)|Megatron]], Optimus Prime and some other unknown narrator.
: ''Kidmation:'' Reused from Autobot cars plus Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=Pp9I--mqbAI]
: ''Animation:'' Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: ''Narration:'' Unknown.
: ''Toy segment:'' The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: ''Notes:'' This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''You've won today, but will you be ready tomorrow?"

[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=IMUSit2-uEg]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy Segment:'' Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: ''Notes:'' Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: "By Tyco, of course."

[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]

*'''ViewMaster Showbeam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=yepSsLVlPlo]
: A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, and thus returning them to reality.
: "Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=KrcGS21s2Ko](Version 1 Cleveland)/ [http://www.youtube.com/watch?v=mvDyMjWeW2Q] (Version 1 Chicago)/ [http://www.youtube.com/watch?v=Ew1r-_SQseY&t=0m25s] (Version 2)

: ''Animation:'' Various cartoon excerpts which are mostly from Season One episodes. There are two versions of the ad, which use a different assortment of clips. A clip of the Sub-Atlantican General firing at the Autobots from [[Atlantis, Arise!]], which is used in the Monday-Friday collage, is the most notable exception in version 1 of the ad. For version 2, a scene of [[Warpath (G1)|Warpath]] being shot by a fake Starscream from [[A Prime Problem]] is the most notable.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television.
: ''The Transformers are like nothing you've ever seen before. Don't miss a single day!''

*'''15 second cartoon promo''' [http://www.youtube.com/watch?v=WGDsr1GqYag]

: ''Animation:'' Various cartoon excerpts from the first two seasons, though mostly Season One.
: ''Narration:'' Victor Caroli and Optimus Prime.
: ''Notes:'' This spot reuses the animation clips from the collage in the previous commercial. However, instead of using them in a collage, a screen flipping transition is used to go from one to the next. The local station end screen was modified to include a small clip of Optimus Prime standing up. To go along with this, a [[Peter Cullen]] as Optimus Prime narration was added in the format of "Weekdays at [insert time here] on [insert station call letters here]." Considering there were likely in the neighborhood of 100 or so syndication affiliate stations, that must have been a long day at the office for Mr. Cullen!
{{-}}

==1986==
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=JCoNuwV8Lbo] (Japanese Subtitles)
: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features a temp music track featuring cues taken from ''Star Trek III: The Search for Spock''.
:''Narration:'' [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY]
:: Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and proper [[Vince DiCola]] music to be sent out to cinemas.

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=Y3F9j8ekYL0]
: ''Animation:'' Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]].
: ''Narration:'' Victor Caroli introduces the characters and expounds on how great the movie is.
: ''Hold on tight. The most incredible rock and roll adventure ever is here!''

*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=t6fIV7NOK4o],[https://www.youtube.com/watch?v=ZMiJDHk1JSA] (Opens in 3 days)

: ''Animation:'' Similar to the trailer with Autobot shuttle launch at the beginning, then switches back and forth between the [[Autobot City (G1)|Autobot City]] battle, [[Unicron]] devouring [[Lithone (planet)|Lithone]] and [[Kup (G1)|Kup]] and [[Hot Rod (G1)|Hot Rod]] vs. the Decepticons. Again, "The Touch" plays for the first half, then Lion's rendition of the theme song.
: ''Narration:'' Depending on the version, Victor Caroli, The Other Movie Guy, or both.
: ''Notes:'' Several different versions of the TV spot were produced, updating the amount of time to go until the movie's release. The known variations are: "August 8th" (60 & 30 seconds), "Opens Tomorrow" (60 & 30 seconds), "Opens Today" (30 seconds) "Now playing!"(60 & 30 seconds), "Opens in Three Days" (30 sec #1), and "Opens in Three Days" (30 sec #2).
: ''So exciting you'll have to see it twice to take it all in!''
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=za59KnlaGuA] - Opens August 8th (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=tAUm2LNtHO8] - Opens tomorrow (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=P6UT3_2YxFU] - Opens tomorrow (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=nNQbYZi4KHo] - Opens today (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=MwEu_uX5p84] - Now playing (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=lMEj7PLP5GA] - Now playing (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=mLgPEf_N1lA] - Transformers The Movie contest - Enter to win prizes

{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=VChFepo4A2Y]

: ''Animation:'' A running battle in the desert with each character charging in as the narrator identifies him.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line.
: '''''No one''' can take on the Decepticons like Rrrrrodimus Prime!''

{{anchor|Ultra Magnus}}
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=dSsqQe01jbI] / [https://www.youtube.com/watch?v=vcLN3S_7I9I] (w/ Movie plug)

: ''Animation:'' Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: ''Narration:'' Optimus Prime; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Blaster (G1)|Blaster]] and Magnus both have their normal cartoon voices. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]]. Another version of this ad has the ending "From Hasbro" tag replaced with a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Optimus Prime. ''And coming this summer, Transformers: The Movie.'' ''You've never seen anything like it.''

{{anchor|Ultra Magnus and Galvatron}}
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=H6KSRC5hm58] (full) /[https://www.youtube.com/watch?v=5fHxr9owwcM] (w/ movie ad)

: ''Animation:'' Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: ''Narration:'' [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact Galvatron IS Megatron.
: A shortened version includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=bf8DCIGV9yU]

: ''Animation:'' Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: ''Narration:'' Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol); [[Victor Caroli]] (Each sold separately.)
: ''Notes:'' Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron; his lines are directly copied from the movie.
: ''Kidmation:'' Kid face to generic Magnus face.

{{anchor|Sharkticon}}
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [http://www.youtube.com/watch?v=55nfsUkXpUc]

: ''Animation:'' Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo, it's hard to figure out whether [[Frank Welker]] or [[Don Messick]] voiced him in this particular commercial) arrives to help.
: ''Narration:'' Prime and Megatron; Victor Caroli (Sold separately).
:''Kidmation:'' Kid face to Galvatron face.
: ''Autobots never faced an evil force worse than the terror of - the Sharkticons!''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=l7uFhUDgylk] - Ends with TFTM ad (opens in 3 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=R_fbvbSLwh8] - Ends with TFTM ad (opens in 2 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=frKsphVS0V4] - Ends with TFTM ad (opens today)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=KGFJ1Zqd518] - Ends with TFTM ad (now playing)

{{anchor|Aerialbots and Stunticons}}
*'''Aerialbots''' and '''Stunticons giftsets''' [https://www.youtube.com/watch?v=FQiEEJx7PCM]

: ''Animation:'' The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: ''Narration:'' Optimus and Megatron.
: ''Kidmation:'' Kid face to generic Magnus face.
: "Only the Stunticons!" ...only the Stunticons ''what?''
:: '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=AgvBUXhVF1g] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys.

{{anchor|Bruticus and Metroplex}}
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=lYgQKf0GH4k]

: ''Animation:'' The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:''Narration:'' Megatron, Optimus Prime; Victor Caroli (From Hasbro.)
:''Kidmation:'' Kid face to Galvatron face.
: "But the ''Combaticons'' can combine to form ''Bruticus!''"

{{anchor|Defensor and Trypticon}}
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=uL_jdaLDvsE]

: ''Animation:'' The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: ''Narration:'' [[Megatron (G1)|Megatron]] and [[Optimus Prime (G1)|Optimus Prime]]; [[Victor Caroli]] (Batteries not included.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' Two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor.

{{anchor|Predacons}}
*'''Predacons''' [https://www.youtube.com/watch?v=8xfYNu5YOsQ]

: ''Animation:'' The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]].
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots.
: "Few Decepticons can stand up to the Dinobots, but the Predacons can!"

{{anchor|Sky Lynx}}
*'''Sky Lynx''' [https://www.youtube.com/watch?v=vGWo5CoK1aY]

: ''Animation:'' Predaking smashes through a mountain to attack the Dinobots. [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:''Narration:'' Optimus Prime; Victor Caroli (Batteries not included.)
:''Kidmation:'' Kid face to generic Magnus face.
:''Notes:'' Like the Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] and Grimlock both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)

{{anchor|Sandstorm, Broadside, Octane}}
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=FnX6-qds6DU]

: ''Animation:'' [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over land and water.
: ''Narration:'' [[Victor Caroli]]
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Autobot - triple changers battling - the triple changers of - the Decepticons!''

{{anchor|Battlechargers}}
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=HA4MJCgfO5o]

: ''Animation:'' Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms and fires.
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' The toy portion also features repeated cuts of a kid's head/eyes following the rolling [[Battlecharger]] toys.
: ''Nobody jumps into action - faster than - Battlechargers!''

{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=VjKi0MBYkII]

: ''Animation:'' Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: ''Notes:'' Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen.
: ''You could win a party with life-sized Transformers!''

*'''[[Underoos]]''' [https://www.youtube.com/watch?v=HUiMXY0hU1k]

: ''Kidmation:'' Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: ''Notes:'' The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=D6G_iHzhgFA]
: ''Animation:'' Various Season One and Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' In addition to the customized end tag, a text overlay in that station's style was placed over several scenes early in the spot. Uses the Season 3/Season 4 theme. Two different Megatron quotes are used.
: "We'll be waiting!"

*'''10 second cartoon promo''' [https://www.youtube.com/watch?v=0-8aub2UX1k]
: ''Animation:'' Various Season Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Uses Season Three/Season Four theme.
:''It's the incredible adventures of the Transformers. Watch as Heroic Autobots bravely battle Evil Decepticons every Monday through Friday. Don't miss a single day!''

==1987==
Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments.

{{anchor|Headmaster Autobots}}
[[File:Brainstormpretenderscommercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=lB22s9gx_tI]

: ''Animation:'' The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: ''Narration:'' [[Hot Rod (G1)|Rodimus]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
: ''Kidmation:'' A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: ''Head. MasterTransformers—more muchmore than meets the eyes!'' {{sic}}

{{anchor|Headmaster Decepticons}}
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=lB22s9gx_tI]

: ''Animation:'' At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
: ''Narration:'' [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Magnus toy.
: ''Nothing's better than going into battle with '''these''' Transformers!''

{{anchor|Horrorcons}}
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=-jxEKlVKCU8]

: ''Animation:'' [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
:''Narration:'' Victor Caroli.
: ''Kidmation:'' Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
: ''The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!''

{{anchor|Targetmasters}}
*'''Targetmasters''' [https://www.youtube.com/watch?v=LUp54SnWs7g]

: ''Animation:'' Live-action set of a rocky planet explodes. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless (G1)|Aimless]].
: ''Narration:'' Galvatron, Ultra Magnus, and Victor Caroli.
: ''Kidmation:'' Kid flips and becomes stop-motion Ultra Magnus toy.
: ''Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!''

{{anchor|Sixshot}}
*'''Sixshot''' [https://www.youtube.com/watch?v=UM8-COEXpJY]

: ''Animation:'' Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot. Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used.
: ''The most challenging Transformer of them all!''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Computron animated.jpg|right|upright=1.1|thumb|Revenge of the nerds!]]
*'''Technobots/Computron''' and '''Scorponok''' [https://www.youtube.com/watch?v=_Ue6CzJG20k]

: ''Animation:'' Galvatron runs down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: ''Narration:'' Galvatron, [[Victor Caroli]].
: ''Notes:'' Naturally, [[Zarak (G1)|Zarak]] is visible running around as Scorponok transforms.
: ''And now it's a beast with capture claws and a trainer who becomes...the HEAD of its robot!''

{{anchor|Technobots and Terrorcons}}
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=eR8FZq5oVO4]

: ''Animation:'' The two teams battle on Earth, while Rodimus and Magnus narrate.
: ''Narration:'' Ultra Magnus, Rodimus Prime, and Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes [[decoy]] stinger.
: "Those hi-tech heroes are in for one horrific battle!"

{{anchor|Punch and Clones}}
*'''Punch/Counterpunch''' and '''Clones''' [http://www.youtube.com/watch?v=5HI_CIGzCyU&t=5m48s] (no stinger) /[https://www.youtube.com/watch?v=N4TsUdoO-xc] (Decoy stinger)

: ''Animation:'' [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Sometimes included a [[decoy]] stinger.

{{anchor|Monsterbots}}
*'''Monsterbots''' [https://www.youtube.com/watch?v=_VyfKmKKdNA]

: ''Animation:'' Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, then burst through a wall and fight some Decepticons.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by Scourge, [[Octane]], and Cyclonus.
: ''And they've even got sparks, BLASTING out of them!''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]

{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=blf-D_oXG6k]

: ''Animation:'' [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. "That jet is going to crash into that tank!" "No, it's not. They're going to transform into one robot!"
: ''Narration:'' Galvatron, Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes decoy stinger.
: ''They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.''

{{anchor|Fortress Maximus}}
*'''Fortress Maximus''' "FOR-TRESS MAX-I-MUHUUUS!" [https://www.youtube.com/watch?v=bbIzislk0Sg]

: ''Animation:'' [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: ''Narration:'' Victor Caroli, Rodimus Prime, Ultra Magnus.
: ''Notes:'' [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].

{{anchor|Headmaster comic book}}
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=eYBDqL6hdr8]

: ''Animation:'' The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Features completely random, made-up heads for the pre-Headmaster robots.

{{anchor|returnofop}}
*'''The Return of Optimus Prime promo''' [http://www.youtube.com/watch?v=XUN-gSW_QWM] or [https://www.youtube.com/watch?v=O-V_h7dEbm0]
: ''Animation:'' Excerpts of the Optimus Prime death scene and Prime vs. Megatron from The Transformers: The Movie.
: ''Narration:'' Victor Caroli and various local TV announcers.
: ''Notes:'' Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over Prime." ''Wrong, Megatron! It's just the beginning!''
:*'''EMERGENCY AUTOBOT ALERT''' [http://www.youtube.com/watch?v=cy6Mltaobg0] – Excerpts of the Optimus Prime at the Moonbase 1 and Prime vs. Megatron.
::"Heroes never die. I, Optimus Prime, can never be conquered!''

*'''Season 4 cartoon promo''' [http://www.youtube.com/watch?v=kja8RSRq21g]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: ''Narration:'' Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: ''Notes:'' Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''Autobots versus Decepticons. Good against evil. Metal against metal!''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 4 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E]

: ''Animation:'' Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Features the same new music used in the previous commercial.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.''

==1988==
Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.

{{anchor|Pretenders}}
*'''Pretenders''' [https://www.youtube.com/watch?v=nO9VYnPkAtM]
: ''Animation:'' [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (nekkid!). [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
: ''Narration:'' Victor Caroli
: ''Notes:'' Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]].

*'''Pretenders''' [https://www.youtube.com/watch?v=BIax7Coasbs]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: ''Animation:'' Clips re-used from the comic commercial.
:''Narration:'' [[Victor Caroli]].
:''Notes:'' Features only the first wave of large Pretenders ([[Landmine (G1)|Landmine]], [[Cloudburst]], [[Waverider]]; [[Skullgrin]], [[Submarauder (G1)|Submarauder]] and [[Bomb-Burst (G1)|Bomb-Burst]].)
:''After a series of startling defeats at the hands of the Decepticons...''
:*'''Pretenders''' [https://www.youtube.com/watch?v=Rvk5SSMtN6s]
: ''Animation:'' The Autobot Pretenders splitting, re-used from the comic commercial.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' A bizarre segment of kids proclaiming what they "are" ("I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM] - Edited down version of the immediately preceding commercial.
:*'''Pretenders''' [https://www.youtube.com/watch?v=-IlBvYDFyK8]
: ''Animation:'' The Autobot Pretenders splitting, same as the above commercials.
: ''Narration:'' Victor Caroli
: ''Kidmation:'' Kid's face splits apart to reveal his 'inner' robot face.
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis] - Edited down version of the previous commercial

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4]

: ''Animation:'' Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:''Narration:'' Victor Caroli.
:''Notes:'' Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes tail-end ads spot for the relevant [[People Power!|Marvel Comics issue]].
: ''Their engine’s the key that unlocks their Transformer en-er-geeee!''

[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]

*'''Powermaster toys''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=251s]

: ''Animation:'' Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: ''Powermaster Transformers! They've got the power to surprise!''

*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=313s]

: ''Animation:'' Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
:''Narration:'' Victor Caroli.
:''Kidmation:'' Kid to Powermaster Optimus Prime.
: ''POW-er-master Optimus Prime! Greatest hero of his time!'' ("It's great to be back!")
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=JZkVP92iNac] - edited down from the previous commercial.

{{anchor|Doubledealer}}
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=283s]

: ''Animation:'' Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (Decepticon)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: ''Narration:'' Victor Caroli.
: "Who’s that new Transformer with Optimus Prime?"

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]

{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=159s]

: ''Animation:'' The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: ''Narration:'' Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: ''Kidmation:'' A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot resembling Brainstorm.
: ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!''

{{anchor|Pretender Beasts and Vehicles}}
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=345s]

: ''Animation:'' [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Pretender Kid.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.''

{{anchor|Quickswitch}}
*'''Quickswitch'''. "It's Quickswitch, Sixshot's son! And he's on our side!" [https://www.youtube.com/watch?v=Qr2ZS3EWvIY]

: ''Animation:'' In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid holding the toy mouths a synthesized "How quick can you all six" [''sic''], while his head flops around disturbingly.
: ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!''

{{anchor|Double Targetmasters}}
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=126s]

: ''Animation:'' [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid flips over and turns into a gun for a very crude CGI robot.
: ''Targetmaster Transformers—theeeeeey've got the power to surprise!''

{{anchor|Triggerbots and Triggercons}}
[[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]

*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=q9SeC7T6Mso]

: ''Animation:'' Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: ''Narration:'' Victor Caroli.
: ''And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out!'' KERRUNCH.

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]]
*'''Seacons''' [https://www.youtube.com/watch?v=cmiXsTNqr-w]

: ''Animation:'' Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun.
: ''Narration:'' [[Stephen Keener]].
: ''Kidmation:'' A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
:*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ]
: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
:''Animation:'' The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
:*'''Seacons / Triggerbots / Trigggercons''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=221s] - Same as previous with the Triggerbots/Triggercons segment in place of the Firecons/Sparkabots.

*'''Season 5 cartoon promo''' [http://www.youtube.com/watch?v=XwTAPiSY-Og]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: ''Narration:'' Overly excited Victor Caroli talking about how AMAZING this new season will be.
: ''Notes:'' You gotta see it to believe it! NEW EPISODES! And Optimus Prime LIVE! Well, only one of those ended up being true...
:''It's unBEELLLLiiiiievable!''

==1989==
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=limsLJlDkVc] or [https://www.youtube.com/watch?v=tEBAHaXoByU]

: ''Animation:'' From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Then the Micromasters swarm around Dreadwind's head. In stop motion, a stream of [[Micromaster]] toys topples a gray-painted [[Scorponok (G1)|Scorponok]].
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid scoops up the Micromasters and opens his palm to show them off.
: ''Notes:'' Dreadwind and Darkwing are given voices.
: "Our new commandos, who go where no one else goes!"
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=c36H_NGjKZs] - Edited down version of the previous commercials.

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=cfdGNT3JI9Q] or [https://www.youtube.com/watch?v=f1l3udPFCWs] (ends with TFTM for $1 promotion)

: ''Animation:'' A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Includes stinger for a $1.00 copy of the [[The Transformers: The Movie|movie]] when you buy two Transformers toys.
: "The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!"
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=mLW4f8SCFRg] - edited down from the previous commercial.
: "The ''only'' Micros that transform!"
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=jzGpqwaGitc] - edited down from the previous commercial.

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]

{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=BLiGczkiH_8]

: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|Interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: ''Narration:'' Victor Caroli.
: ''Notes:'' Bumblebee has his [[Dan Gilvezan|normal voice]]. An unidentified voice presumably belongs to Skystalker.
: ''You can connect them to form whole cities!''
:*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=yLTfNdrfvA8] - edited down from the previous commercial.

{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=AF6F47XQo_4] or [https://www.youtube.com/watch?v=p8I7Ka6hzG0] (ends with TFTM for $1 promotion)

: ''Animation:'' As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' [[Grimlock (G1)|Grimlock]] is voiced by [[Gregg Berger]]. Includes stinger for a $1.00 copy of the movie when you buy two Transformers toys.
: "Bumblebee, Jazz, you're back!" "And me Grimlock!" "And the '''eeeevil''' Starscream is here too!"
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=_qTDRcIM5so] - edited down from the previous commercial.

{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=Nve3YgXDU-8]

: ''Animation:'' [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: ''Narration:'' Victor Caroli.
: "Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!"
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=o1OvhaDguEc] - edited down from the previous commercial.
:: "Inside one, there's the other; then they both transform and combine to form another!"
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=rc82cro2Xnk] - edited down from the previous commercial.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=UQni-F1hTIg]

: ''Animation:'' [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera. "BEYOND! (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!"
: ''Narration:'' Victor Caroli.
: '''''Now''', the Decepticons have '''Monster Pretenders'''. Monster Pretenders with '''rubbery skin!'''''

==1990==
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|"Estroy them!" Actual dialogue. We're not making this up.]]
The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.

{{anchor|Action Masters}}
*'''Action Masters''' [https://www.youtube.com/watch?v=M1nvR1E44Ic]

: ''Animation:'' Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' Jazz is voiced by a sound-alike (possibly [[Frank Welker]]), [[Scatman Crothers]] having passed away. Rad is given a voice by [[Michael Bell]].
: "Who will give up the power to transform to become stronger faster more alive?" [''sic'']

{{anchor|Action Master vehicles}}
*'''Action Master vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=FuVhM6K9fN0]

: ''Animation:'' A short battle sequence (on Cybertron?) with the three featured characters.
: ''Narration:'' Victor Caroli.
: ''And '''look!''' The Action Master vehicles transform into powerful '''battle stations!'''''

{{anchor|Gutcruncher}}
*'''Action Master vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=W2OeCkeKidQ]

: ''Animation:'' [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Stratojet]]; Wheeljack and Sprocket drive out of a tunnel.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Gutcruncher speaks!
: "Estroy them!" [again, ''sic'']
:*'''Action Master vehicles''' [https://www.youtube.com/watch?v=Sp-NuhjHtdI] - Edited down from the previous commercial.

[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]

{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol''' and '''Construction Patrol''' [https://www.youtube.com/watch?v=yLNCyUzbY8E]

: ''Animation:'' Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
: ''Narration:'' Victor Caroli.
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=eB7wH9mQ8_c] - Abbreviated (and accelerated) version of the previous commercial. [[Neil Ross]] jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=Ns4BQom7owA]

: ''Animation:'' Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base.
:''Notes:'' Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker); Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane.
: ''Narration:'' Victor Caroli.
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=HVjluRHZ_XU] - Edited down from the previous commercial.

==1999==
*'''Kid Rhino Video Trailer'''

: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a zoo by buying Kid Rhino's home video releases.
: ''Notes:'' The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=vuHpWBTT7ZI]
: Scenes from ''The Transformers: The Movie'' play as text narration overlays promote the features of the DVD.
: ''Notes:'' This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.

==2008==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''Transformers G1 Awakening trailer 1''' [http://www.youtube.com/watch?v=oRbWH14tT0M]
: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.

==2009==
*'''Transformers G1 Awakening trailer 2''' [http://www.youtube.com/watch?v=yLkqZmEf7CY]
: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage.
: ''Notes:'' The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.

==2011==
*'''Cobra-palooza Megatron-A-Thon''' [http://www.youtube.com/watch?v=T7oU1C9Vtqs]
: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon.

==2014==
*'''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial/Generation 1

2021-02-07T23:22:36Z

Walruslaw: /* 1985 */

{{suite}}
{{-}}
{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "...only from Hasbro!".

[[File:Jetfireg1commercial.jpg|right|upright=1.4|thumb|Transforms from robot to lawsuit right before your eyes!]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

==1984==
Animated sequence produced for the first year commercials all use early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, with Optimus, Megatron, and Soundwave only ever being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator."

{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=sSplYi7wpgc]

:''Animation:'' Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:''Toy segment:'' None.
:''Narration:'' Victor Caroli.
:''Notes:'' Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime.

{{anchor|Optimus Prime and Megatron}}
*'''Optimus Prime and Megatron''' [https://www.youtube.com/watch?v=LNYIiWVMNRI]

:''Animation:'' Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:''Toy segment:'' Some very early 80s streaking effects as the toys are shown instantly changing from vehicle to robot.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:"Attack the Autobot Commander!" "Call in the Decepticon leader!"

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Jets''' [https://www.youtube.com/watch?v=dMT4DMT4ui4]

:''Animation:'' In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:''Toy segment:'' More streaking effects as the toys are shown instantly changing from vehicle to robot, first Starscream, then at the end of the ad, Jazz and Sideswipe.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"
:''Notes:'' A total of six Seekers are seen in a single shot. The Seekers continue to use the pre-cartoon animation models with the dark faces.
:"We're under attack!" "[[To sell toys|Get more Autobots!]]"

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=DlJSuO94yw8]

:''Animation:'' Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:''Narration:'' The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"

{{anchor|84 assortment}}
*'''Transformers''' [http://dvd.ign.com/dor/objects/14342171/transformers-the-complete-first-season-25th-anniversary-edition/videos/trans_com_062309.html]
:''Animation:'' Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=9MLLXOjUNLk] - Nearly the same as above, except the footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=jDv5_n-swYc] - A resoundtracked version of the previous Megatron-less ad, this time using the Season 2 theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=lils9srdoPM]

: Advertising a Coleco-made Big Wheel.
: ''Animation:'' Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
: ''Narration:'' Some wussy dude.
:"Missed! But ''I'' won't!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s]
: ''Animation:'' Various excerpts from season one of the cartoon.
: ''Narration:'' [[Victor Caroli]] on Xanax.
: ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
{{-}}

==1985==
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/]

: ''Animation:'' Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: ''Narration:'' The Other Guy
: ''Notes:'' Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Dinobots}}
*'''Dinobots''' [http://www.youtube.com/watch?v=3C7ebWaFaVI]

:''Animation:'' Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
:''Narration:'' The Other Guy.
:''Kidmation:'' Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:''Notes:'' Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" Grimlock is advertised as having a chromed sword and Slag has chromed horns.
:*'''Dinobots''' [https://www.youtube.com/watch?v=kz1Ohpwwn_8] - A re-soundtracked version of the previous commercial. Narrated by The Other Guy; soundtracked with the Season 2 theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA] - An Action Cards variant of the re-soundtracked version.
:*'''Dinobots''' [https://www.youtube.com/watch?v=725sgoahZOc] - Another re-soundtracked version of the Dinobots commercial. Narrated by Peter Cullen and Victor Carolli; soundtracked with the alternate Season 3 theme song (still with "Dinobots" replacing "Autobots".) Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Grimlock''' [https://www.youtube.com/watch?v=avMCZ-TFTmA]

: ''Animation:'' Same as Dinobots.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' None.
: ''Notes:'' Very similar to the two [[Dinobot (G1)|Dinobots]] commercials, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are two characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop is employed.

:Due to these oddities, it was previously thought this might be a test version. However, [http://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. Given the similarities and differences, it is quite likely that this commercial was reworked to create the Dinobots commercials or vice versa.

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=9KgZh9m7C1Y]

:''Animation:'' [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow [[Mini-spy|Mini-Spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Kid points urgently at the camera: "It's an Autobot!"
:''Notes:'' [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.

{{anchor|Jetfire and Shockwave}}
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=6RxrB3X0Qzc]

:''Animation:'' [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: ''Narration:'' An incredibly mellow Victor Caroli.
: ''Kidmation:'' A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: ''Notes:'' Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor.
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=Wg86MBBMbcY] - An earlier version of the previous commercial with the 1984 music, a different narrator and a different kid doing the "robots in disguise".

{{anchor|Insecticons}}
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=0cPxFhQgpw0] 1984 Version [https://www.youtube.com/watch?v=IXdp4eZDSCo]
: ''Animation:'' A horde of [[Insecticon (G1)|Insecticons]] attacks a farm.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Glowing green eyes kid.
: "Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"
:*'''Insecticons''' - Resoundtracked from the previous commercial, with the 1986 version of the background music.

{{anchor|Constructicons}}
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=BDinalIn228]
:''Animation:'' The [[Constructicon (G1)|Constructicons]], working on a building site in the desert, suddenly transform and combine. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Blond-haired kid mouths robotic "Robots in disguise!"
: "It's Devastator — six ''Constructicons'' in one!"
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=uARV2Bw88ng] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=qJDHmvfo4cs] - Resoundtracked and slightly re-edited for a 1986 re-use. Narration by The Other Guy and Megatron; Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Jumpstarters''' [https://www.youtube.com/watch?v=TgNSqrKX12M]
: ''Animation:'' None.
: ''Toy segment:'' Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
: ''Narration:'' The Other Guy
: ''Kidmation:'' Buck tooth kid mouths "Robots in Disguise"
: ''In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!''

{{anchor|Thrust and Dirge}}
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=-AvGnlOVBS4]
:''Animation:'' As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: ''Narration:'' You're Gonna Get It
: ''Kidmation:'' Beatles haircut kid mouths robotic "Robots in disguise!"
: Included a tail-end ad for Transformers [[Action Cards]].
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=skKTF6IbLeQ] - A rare variant with the first season theme song.

{{anchor|Triple Changers and Perceptor}}
*'''Triple Changers''' and '''Perceptor''' [https://www.youtube.com/watch?v=QM7tfbcIT0s], [https://www.youtube.com/watch?v=IpADNDtB9DE] or [https://www.youtube.com/watch?v=tSP6DOtsKGM]
: ''Animation:'' [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
:''Narration'': The Other Guy; possibly Victor Caroli as well (While supplies last.)
:''Kidmation'': Taller bowl haircut kid with glowing green eyes.
:''Notes:'' Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain prototype figure (showing his [[Character model|animation colors]]) is shown being played with alongside the Blitzwing toy. In one version, a bizarre stinger note labels the Perceptor toy as "While supplies last".
:''Triple changers, the most eeeeevil Decepticons of all!''

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]

*'''Blaster''' [https://www.youtube.com/watch?v=ctZMaY2621M]
: ''Animation:'' [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
:''Narration'': The Other Guy.
:''Kidmation'': Glowing green eyes kid.
:''Notes:'' Soundwave and Rumble have their usual cartoon voices, but Blaster has a completely different voice for his single word of dialogue.
: ''Not a working radio!''
:*'''Blaster''' [http://www.youtube.com/watch?v=CkLdJtLeKg0] - A rare variant with the first season theme song. Soundwaves lines also come from a different take.

{{anchor|Omega Supreme}}
*'''Omega Supreme''' [http://www.youtube.com/watch?v=AbcwV818LuA] / [http://www.youtube.com/watch?v=Lq3VhggqfmM] (Stinger version)
: ''Animation:'' In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks. Includes [[The Transformers: The Movie]] stinger at the end.
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Shaggy haired kid.
:''Notes:'' Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The 1985 version of this ad also has a version with the same "While Supplies Last!" stinger as the Triple Changers and Perceptor ad.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=PjSYUeXivYQ] / [https://www.youtube.com/watch?v=CzSQDMEUAAA] (Stinger version) - Edited and resoundtracked with Optimus Prime narration and the 1986 theme song. Some airings included a [[The Transformers: The Movie]] stinger.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=QwwXW6kvVsw] - Early version with 1984 theme song. Starscream's line still sounds weird.

[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=8nlqfnyvcFY]
: [[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: ''Toy segment:'' In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: ''<s>Kid</s> KARRAS-mation:'' Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: ''Notes:'' This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=vAQSeW9U4ps&]
:To distinguish real Transformers from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: "We are conquerors." "No one is like us." "Only we have the right to be called by the name." "Only we have the right to wear this symbol." "Or THIS symbol." "Only WE are Autobots and Decepticons." "Good versus evil." "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
: ''Animation:'' A mixture of clips from various 1984 and 1985 commercials.
: ''Narration:'' [[Megatron (G1)|Megatron]], Optimus Prime and some other unknown narrator.
: ''Kidmation:'' Reused from Autobot cars plus Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=Pp9I--mqbAI]
: ''Animation:'' Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: ''Narration:'' Unknown.
: ''Toy segment:'' The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: ''Notes:'' This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''You've won today, but will you be ready tomorrow?"

[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=IMUSit2-uEg]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy Segment:'' Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: ''Notes:'' Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: "By Tyco, of course."

[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]

*'''ViewMaster Showbeam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=yepSsLVlPlo]
: A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, and thus returning them to reality.
: "Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=KrcGS21s2Ko](Version 1 Cleveland)/ [http://www.youtube.com/watch?v=mvDyMjWeW2Q] (Version 1 Chicago)/ [http://www.youtube.com/watch?v=Ew1r-_SQseY&t=0m25s] (Version 2)

: ''Animation:'' Various cartoon excerpts which are mostly from Season One episodes. There are two versions of the ad, which use a different assortment of clips. A clip of the Sub-Atlantican General firing at the Autobots from [[Atlantis, Arise!]], which is used in the Monday-Friday collage, is the most notable exception in version 1 of the ad. For version 2, a scene of [[Warpath (G1)|Warpath]] being shot by a fake Starscream from [[A Prime Problem]] is the most notable.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television.
: ''The Transformers are like nothing you've ever seen before. Don't miss a single day!''

*'''15 second cartoon promo''' [http://www.youtube.com/watch?v=WGDsr1GqYag]

: ''Animation:'' Various cartoon excerpts from the first two seasons, though mostly Season One.
: ''Narration:'' Victor Caroli and Optimus Prime.
: ''Notes:'' This spot reuses the animation clips from the collage in the previous commercial. However, instead of using them in a collage, a screen flipping transition is used to go from one to the next. The local station end screen was modified to include a small clip of Optimus Prime standing up. To go along with this, a [[Peter Cullen]] as Optimus Prime narration was added in the format of "Weekdays at [insert time here] on [insert station call letters here]." Considering there were likely in the neighborhood of 100 or so syndication affiliate stations, that must have been a long day at the office for Mr. Cullen!
{{-}}

==1986==
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=JCoNuwV8Lbo] (Japanese Subtitles)
: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features a temp music track featuring cues taken from ''Star Trek III: The Search for Spock''.
:''Narration:'' [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY]
:: Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and proper [[Vince DiCola]] music to be sent out to cinemas.

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=Y3F9j8ekYL0]
: ''Animation:'' Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]].
: ''Narration:'' Victor Caroli introduces the characters and expounds on how great the movie is.
: ''Hold on tight. The most incredible rock and roll adventure ever is here!''

*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=t6fIV7NOK4o],[https://www.youtube.com/watch?v=ZMiJDHk1JSA] (Opens in 3 days)

: ''Animation:'' Similar to the trailer with Autobot shuttle launch at the beginning, then switches back and forth between the [[Autobot City (G1)|Autobot City]] battle, [[Unicron]] devouring [[Lithone (planet)|Lithone]] and [[Kup (G1)|Kup]] and [[Hot Rod (G1)|Hot Rod]] vs. the Decepticons. Again, "The Touch" plays for the first half, then Lion's rendition of the theme song.
: ''Narration:'' Depending on the version, Victor Caroli, The Other Movie Guy, or both.
: ''Notes:'' Several different versions of the TV spot were produced, updating the amount of time to go until the movie's release. The known variations are: "August 8th" (60 & 30 seconds), "Opens Tomorrow" (60 & 30 seconds), "Opens Today" (30 seconds) "Now playing!"(60 & 30 seconds), "Opens in Three Days" (30 sec #1), and "Opens in Three Days" (30 sec #2).
: ''So exciting you'll have to see it twice to take it all in!''
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=za59KnlaGuA] - Opens August 8th (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=tAUm2LNtHO8] - Opens tomorrow (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=P6UT3_2YxFU] - Opens tomorrow (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=nNQbYZi4KHo] - Opens today (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=MwEu_uX5p84] - Now playing (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=lMEj7PLP5GA] - Now playing (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=mLgPEf_N1lA] - Transformers The Movie contest - Enter to win prizes

{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=VChFepo4A2Y]

: ''Animation:'' A running battle in the desert with each character charging in as the narrator identifies him.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line.
: '''''No one''' can take on the Decepticons like Rrrrrodimus Prime!''

{{anchor|Ultra Magnus}}
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=dSsqQe01jbI] / [https://www.youtube.com/watch?v=vcLN3S_7I9I] (w/ Movie plug)

: ''Animation:'' Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: ''Narration:'' Optimus Prime; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Blaster (G1)|Blaster]] and Magnus both have their normal cartoon voices. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]]. Another version of this ad has the ending "From Hasbro" tag replaced with a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Optimus Prime. ''And coming this summer, Transformers: The Movie.'' ''You've never seen anything like it.''

{{anchor|Ultra Magnus and Galvatron}}
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=H6KSRC5hm58] (full) /[https://www.youtube.com/watch?v=5fHxr9owwcM] (w/ movie ad)

: ''Animation:'' Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: ''Narration:'' [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact Galvatron IS Megatron.
: A shortened version includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=bf8DCIGV9yU]

: ''Animation:'' Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: ''Narration:'' Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol); [[Victor Caroli]] (Each sold separately.)
: ''Notes:'' Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron; his lines are directly copied from the movie.
: ''Kidmation:'' Kid face to generic Magnus face.

{{anchor|Sharkticon}}
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [http://www.youtube.com/watch?v=55nfsUkXpUc]

: ''Animation:'' Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo, it's hard to figure out whether [[Frank Welker]] or [[Don Messick]] voiced him in this particular commercial) arrives to help.
: ''Narration:'' Prime and Megatron; Victor Caroli (Sold separately).
:''Kidmation:'' Kid face to Galvatron face.
: ''Autobots never faced an evil force worse than the terror of - the Sharkticons!''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=l7uFhUDgylk] - Ends with TFTM ad (opens in 3 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=R_fbvbSLwh8] - Ends with TFTM ad (opens in 2 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=frKsphVS0V4] - Ends with TFTM ad (opens today)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=KGFJ1Zqd518] - Ends with TFTM ad (now playing)

{{anchor|Aerialbots and Stunticons}}
*'''Aerialbots''' and '''Stunticons giftsets''' [http://www.youtube.com/watch?v=O-iiAFzjfq0]

: ''Animation:'' The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: ''Narration:'' Optimus and Megatron.
: ''Kidmation:'' Kid face to generic Magnus face.
: "Only the Stunticons!" ...only the Stunticons ''what?''
:: '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=AgvBUXhVF1g] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys.

{{anchor|Bruticus and Metroplex}}
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=lYgQKf0GH4k]

: ''Animation:'' The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:''Narration:'' Megatron, Optimus Prime; Victor Caroli (From Hasbro.)
:''Kidmation:'' Kid face to Galvatron face.
: "But the ''Combaticons'' can combine to form ''Bruticus!''"

{{anchor|Defensor and Trypticon}}
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=uL_jdaLDvsE]

: ''Animation:'' The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: ''Narration:'' [[Megatron (G1)|Megatron]] and [[Optimus Prime (G1)|Optimus Prime]]; [[Victor Caroli]] (Batteries not included.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' Two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor.

{{anchor|Predacons}}
*'''Predacons''' [https://www.youtube.com/watch?v=8xfYNu5YOsQ]

: ''Animation:'' The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]].
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots.
: "Few Decepticons can stand up to the Dinobots, but the Predacons can!"

{{anchor|Sky Lynx}}
*'''Sky Lynx''' [https://www.youtube.com/watch?v=vGWo5CoK1aY]

: ''Animation:'' Predaking smashes through a mountain to attack the Dinobots. [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:''Narration:'' Optimus Prime; Victor Caroli (Batteries not included.)
:''Kidmation:'' Kid face to generic Magnus face.
:''Notes:'' Like the Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] and Grimlock both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)

{{anchor|Sandstorm, Broadside, Octane}}
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=FnX6-qds6DU]

: ''Animation:'' [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over land and water.
: ''Narration:'' [[Victor Caroli]]
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Autobot - triple changers battling - the triple changers of - the Decepticons!''

{{anchor|Battlechargers}}
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=HA4MJCgfO5o]

: ''Animation:'' Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms and fires.
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' The toy portion also features repeated cuts of a kid's head/eyes following the rolling [[Battlecharger]] toys.
: ''Nobody jumps into action - faster than - Battlechargers!''

{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=VjKi0MBYkII]

: ''Animation:'' Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: ''Notes:'' Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen.
: ''You could win a party with life-sized Transformers!''

*'''[[Underoos]]''' [https://www.youtube.com/watch?v=HUiMXY0hU1k]

: ''Kidmation:'' Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: ''Notes:'' The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=D6G_iHzhgFA]
: ''Animation:'' Various Season One and Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' In addition to the customized end tag, a text overlay in that station's style was placed over several scenes early in the spot. Uses the Season 3/Season 4 theme. Two different Megatron quotes are used.
: "We'll be waiting!"

*'''10 second cartoon promo''' [https://www.youtube.com/watch?v=0-8aub2UX1k]
: ''Animation:'' Various Season Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Uses Season Three/Season Four theme.
:''It's the incredible adventures of the Transformers. Watch as Heroic Autobots bravely battle Evil Decepticons every Monday through Friday. Don't miss a single day!''

==1987==
Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments.

{{anchor|Headmaster Autobots}}
[[File:Brainstormpretenderscommercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=lB22s9gx_tI]

: ''Animation:'' The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: ''Narration:'' [[Hot Rod (G1)|Rodimus]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
: ''Kidmation:'' A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: ''Head. MasterTransformers—more muchmore than meets the eyes!'' {{sic}}

{{anchor|Headmaster Decepticons}}
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=lB22s9gx_tI]

: ''Animation:'' At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
: ''Narration:'' [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Magnus toy.
: ''Nothing's better than going into battle with '''these''' Transformers!''

{{anchor|Horrorcons}}
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=-jxEKlVKCU8]

: ''Animation:'' [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
:''Narration:'' Victor Caroli.
: ''Kidmation:'' Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
: ''The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!''

{{anchor|Targetmasters}}
*'''Targetmasters''' [https://www.youtube.com/watch?v=LUp54SnWs7g]

: ''Animation:'' Live-action set of a rocky planet explodes. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless (G1)|Aimless]].
: ''Narration:'' Galvatron, Ultra Magnus, and Victor Caroli.
: ''Kidmation:'' Kid flips and becomes stop-motion Ultra Magnus toy.
: ''Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!''

{{anchor|Sixshot}}
*'''Sixshot''' [https://www.youtube.com/watch?v=UM8-COEXpJY]

: ''Animation:'' Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot. Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used.
: ''The most challenging Transformer of them all!''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Computron animated.jpg|right|upright=1.1|thumb|Revenge of the nerds!]]
*'''Technobots/Computron''' and '''Scorponok''' [https://www.youtube.com/watch?v=_Ue6CzJG20k]

: ''Animation:'' Galvatron runs down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: ''Narration:'' Galvatron, [[Victor Caroli]].
: ''Notes:'' Naturally, [[Zarak (G1)|Zarak]] is visible running around as Scorponok transforms.
: ''And now it's a beast with capture claws and a trainer who becomes...the HEAD of its robot!''

{{anchor|Technobots and Terrorcons}}
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=eR8FZq5oVO4]

: ''Animation:'' The two teams battle on Earth, while Rodimus and Magnus narrate.
: ''Narration:'' Ultra Magnus, Rodimus Prime, and Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes [[decoy]] stinger.
: "Those hi-tech heroes are in for one horrific battle!"

{{anchor|Punch and Clones}}
*'''Punch/Counterpunch''' and '''Clones''' [http://www.youtube.com/watch?v=5HI_CIGzCyU&t=5m48s] (no stinger) /[https://www.youtube.com/watch?v=N4TsUdoO-xc] (Decoy stinger)

: ''Animation:'' [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Sometimes included a [[decoy]] stinger.

{{anchor|Monsterbots}}
*'''Monsterbots''' [https://www.youtube.com/watch?v=_VyfKmKKdNA]

: ''Animation:'' Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, then burst through a wall and fight some Decepticons.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by Scourge, [[Octane]], and Cyclonus.
: ''And they've even got sparks, BLASTING out of them!''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]

{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=blf-D_oXG6k]

: ''Animation:'' [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. "That jet is going to crash into that tank!" "No, it's not. They're going to transform into one robot!"
: ''Narration:'' Galvatron, Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes decoy stinger.
: ''They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.''

{{anchor|Fortress Maximus}}
*'''Fortress Maximus''' "FOR-TRESS MAX-I-MUHUUUS!" [https://www.youtube.com/watch?v=bbIzislk0Sg]

: ''Animation:'' [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: ''Narration:'' Victor Caroli, Rodimus Prime, Ultra Magnus.
: ''Notes:'' [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].

{{anchor|Headmaster comic book}}
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=eYBDqL6hdr8]

: ''Animation:'' The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Features completely random, made-up heads for the pre-Headmaster robots.

{{anchor|returnofop}}
*'''The Return of Optimus Prime promo''' [http://www.youtube.com/watch?v=XUN-gSW_QWM] or [https://www.youtube.com/watch?v=O-V_h7dEbm0]
: ''Animation:'' Excerpts of the Optimus Prime death scene and Prime vs. Megatron from The Transformers: The Movie.
: ''Narration:'' Victor Caroli and various local TV announcers.
: ''Notes:'' Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over Prime." ''Wrong, Megatron! It's just the beginning!''
:*'''EMERGENCY AUTOBOT ALERT''' [http://www.youtube.com/watch?v=cy6Mltaobg0] – Excerpts of the Optimus Prime at the Moonbase 1 and Prime vs. Megatron.
::"Heroes never die. I, Optimus Prime, can never be conquered!''

*'''Season 4 cartoon promo''' [http://www.youtube.com/watch?v=kja8RSRq21g]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: ''Narration:'' Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: ''Notes:'' Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''Autobots versus Decepticons. Good against evil. Metal against metal!''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 4 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E]

: ''Animation:'' Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Features the same new music used in the previous commercial.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.''

==1988==
Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.

{{anchor|Pretenders}}
*'''Pretenders''' [https://www.youtube.com/watch?v=nO9VYnPkAtM]
: ''Animation:'' [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (nekkid!). [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
: ''Narration:'' Victor Caroli
: ''Notes:'' Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]].

*'''Pretenders''' [https://www.youtube.com/watch?v=BIax7Coasbs]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: ''Animation:'' Clips re-used from the comic commercial.
:''Narration:'' [[Victor Caroli]].
:''Notes:'' Features only the first wave of large Pretenders ([[Landmine (G1)|Landmine]], [[Cloudburst]], [[Waverider]]; [[Skullgrin]], [[Submarauder (G1)|Submarauder]] and [[Bomb-Burst (G1)|Bomb-Burst]].)
:''After a series of startling defeats at the hands of the Decepticons...''
:*'''Pretenders''' [https://www.youtube.com/watch?v=Rvk5SSMtN6s]
: ''Animation:'' The Autobot Pretenders splitting, re-used from the comic commercial.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' A bizarre segment of kids proclaiming what they "are" ("I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM] - Edited down version of the immediately preceding commercial.
:*'''Pretenders''' [https://www.youtube.com/watch?v=-IlBvYDFyK8]
: ''Animation:'' The Autobot Pretenders splitting, same as the above commercials.
: ''Narration:'' Victor Caroli
: ''Kidmation:'' Kid's face splits apart to reveal his 'inner' robot face.
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis] - Edited down version of the previous commercial

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4]

: ''Animation:'' Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:''Narration:'' Victor Caroli.
:''Notes:'' Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes tail-end ads spot for the relevant [[People Power!|Marvel Comics issue]].
: ''Their engine’s the key that unlocks their Transformer en-er-geeee!''

[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]

*'''Powermaster toys''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=251s]

: ''Animation:'' Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: ''Powermaster Transformers! They've got the power to surprise!''

*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=313s]

: ''Animation:'' Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
:''Narration:'' Victor Caroli.
:''Kidmation:'' Kid to Powermaster Optimus Prime.
: ''POW-er-master Optimus Prime! Greatest hero of his time!'' ("It's great to be back!")
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=JZkVP92iNac] - edited down from the previous commercial.

{{anchor|Doubledealer}}
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=283s]

: ''Animation:'' Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (Decepticon)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: ''Narration:'' Victor Caroli.
: "Who’s that new Transformer with Optimus Prime?"

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]

{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=159s]

: ''Animation:'' The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: ''Narration:'' Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: ''Kidmation:'' A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot resembling Brainstorm.
: ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!''

{{anchor|Pretender Beasts and Vehicles}}
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=345s]

: ''Animation:'' [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Pretender Kid.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.''

{{anchor|Quickswitch}}
*'''Quickswitch'''. "It's Quickswitch, Sixshot's son! And he's on our side!" [https://www.youtube.com/watch?v=Qr2ZS3EWvIY]

: ''Animation:'' In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid holding the toy mouths a synthesized "How quick can you all six" [''sic''], while his head flops around disturbingly.
: ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!''

{{anchor|Double Targetmasters}}
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=126s]

: ''Animation:'' [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid flips over and turns into a gun for a very crude CGI robot.
: ''Targetmaster Transformers—theeeeeey've got the power to surprise!''

{{anchor|Triggerbots and Triggercons}}
[[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]

*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=q9SeC7T6Mso]

: ''Animation:'' Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: ''Narration:'' Victor Caroli.
: ''And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out!'' KERRUNCH.

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]]
*'''Seacons''' [https://www.youtube.com/watch?v=cmiXsTNqr-w]

: ''Animation:'' Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun.
: ''Narration:'' [[Stephen Keener]].
: ''Kidmation:'' A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
:*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ]
: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
:''Animation:'' The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
:*'''Seacons / Triggerbots / Trigggercons''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=221s] - Same as previous with the Triggerbots/Triggercons segment in place of the Firecons/Sparkabots.

*'''Season 5 cartoon promo''' [http://www.youtube.com/watch?v=XwTAPiSY-Og]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: ''Narration:'' Overly excited Victor Caroli talking about how AMAZING this new season will be.
: ''Notes:'' You gotta see it to believe it! NEW EPISODES! And Optimus Prime LIVE! Well, only one of those ended up being true...
:''It's unBEELLLLiiiiievable!''

==1989==
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=limsLJlDkVc] or [https://www.youtube.com/watch?v=tEBAHaXoByU]

: ''Animation:'' From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Then the Micromasters swarm around Dreadwind's head. In stop motion, a stream of [[Micromaster]] toys topples a gray-painted [[Scorponok (G1)|Scorponok]].
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid scoops up the Micromasters and opens his palm to show them off.
: ''Notes:'' Dreadwind and Darkwing are given voices.
: "Our new commandos, who go where no one else goes!"
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=c36H_NGjKZs] - Edited down version of the previous commercials.

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=cfdGNT3JI9Q] or [https://www.youtube.com/watch?v=f1l3udPFCWs] (ends with TFTM for $1 promotion)

: ''Animation:'' A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Includes stinger for a $1.00 copy of the [[The Transformers: The Movie|movie]] when you buy two Transformers toys.
: "The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!"
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=mLW4f8SCFRg] - edited down from the previous commercial.
: "The ''only'' Micros that transform!"
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=jzGpqwaGitc] - edited down from the previous commercial.

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]

{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=BLiGczkiH_8]

: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|Interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: ''Narration:'' Victor Caroli.
: ''Notes:'' Bumblebee has his [[Dan Gilvezan|normal voice]]. An unidentified voice presumably belongs to Skystalker.
: ''You can connect them to form whole cities!''
:*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=yLTfNdrfvA8] - edited down from the previous commercial.

{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=AF6F47XQo_4] or [https://www.youtube.com/watch?v=p8I7Ka6hzG0] (ends with TFTM for $1 promotion)

: ''Animation:'' As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' [[Grimlock (G1)|Grimlock]] is voiced by [[Gregg Berger]]. Includes stinger for a $1.00 copy of the movie when you buy two Transformers toys.
: "Bumblebee, Jazz, you're back!" "And me Grimlock!" "And the '''eeeevil''' Starscream is here too!"
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=_qTDRcIM5so] - edited down from the previous commercial.

{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=Nve3YgXDU-8]

: ''Animation:'' [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: ''Narration:'' Victor Caroli.
: "Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!"
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=o1OvhaDguEc] - edited down from the previous commercial.
:: "Inside one, there's the other; then they both transform and combine to form another!"
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=rc82cro2Xnk] - edited down from the previous commercial.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=UQni-F1hTIg]

: ''Animation:'' [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera. "BEYOND! (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!"
: ''Narration:'' Victor Caroli.
: '''''Now''', the Decepticons have '''Monster Pretenders'''. Monster Pretenders with '''rubbery skin!'''''

==1990==
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|"Estroy them!" Actual dialogue. We're not making this up.]]
The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.

{{anchor|Action Masters}}
*'''Action Masters''' [https://www.youtube.com/watch?v=M1nvR1E44Ic]

: ''Animation:'' Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' Jazz is voiced by a sound-alike (possibly [[Frank Welker]]), [[Scatman Crothers]] having passed away. Rad is given a voice by [[Michael Bell]].
: "Who will give up the power to transform to become stronger faster more alive?" [''sic'']

{{anchor|Action Master vehicles}}
*'''Action Master vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=FuVhM6K9fN0]

: ''Animation:'' A short battle sequence (on Cybertron?) with the three featured characters.
: ''Narration:'' Victor Caroli.
: ''And '''look!''' The Action Master vehicles transform into powerful '''battle stations!'''''

{{anchor|Gutcruncher}}
*'''Action Master vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=W2OeCkeKidQ]

: ''Animation:'' [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Stratojet]]; Wheeljack and Sprocket drive out of a tunnel.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Gutcruncher speaks!
: "Estroy them!" [again, ''sic'']
:*'''Action Master vehicles''' [https://www.youtube.com/watch?v=Sp-NuhjHtdI] - Edited down from the previous commercial.

[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]

{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol''' and '''Construction Patrol''' [https://www.youtube.com/watch?v=yLNCyUzbY8E]

: ''Animation:'' Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
: ''Narration:'' Victor Caroli.
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=eB7wH9mQ8_c] - Abbreviated (and accelerated) version of the previous commercial. [[Neil Ross]] jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=Ns4BQom7owA]

: ''Animation:'' Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base.
:''Notes:'' Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker); Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane.
: ''Narration:'' Victor Caroli.
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=HVjluRHZ_XU] - Edited down from the previous commercial.

==1999==
*'''Kid Rhino Video Trailer'''

: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a zoo by buying Kid Rhino's home video releases.
: ''Notes:'' The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=vuHpWBTT7ZI]
: Scenes from ''The Transformers: The Movie'' play as text narration overlays promote the features of the DVD.
: ''Notes:'' This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.

==2008==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''Transformers G1 Awakening trailer 1''' [http://www.youtube.com/watch?v=oRbWH14tT0M]
: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.

==2009==
*'''Transformers G1 Awakening trailer 2''' [http://www.youtube.com/watch?v=yLkqZmEf7CY]
: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage.
: ''Notes:'' The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.

==2011==
*'''Cobra-palooza Megatron-A-Thon''' [http://www.youtube.com/watch?v=T7oU1C9Vtqs]
: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon.

==2014==
*'''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial/Generation 1

2021-02-07T23:20:57Z

Walruslaw: /* 1985 */

{{suite}}
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{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "...only from Hasbro!".

[[File:Jetfireg1commercial.jpg|right|upright=1.4|thumb|Transforms from robot to lawsuit right before your eyes!]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

==1984==
Animated sequence produced for the first year commercials all use early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, with Optimus, Megatron, and Soundwave only ever being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator."

{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=sSplYi7wpgc]

:''Animation:'' Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:''Toy segment:'' None.
:''Narration:'' Victor Caroli.
:''Notes:'' Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime.

{{anchor|Optimus Prime and Megatron}}
*'''Optimus Prime and Megatron''' [https://www.youtube.com/watch?v=LNYIiWVMNRI]

:''Animation:'' Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:''Toy segment:'' Some very early 80s streaking effects as the toys are shown instantly changing from vehicle to robot.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:"Attack the Autobot Commander!" "Call in the Decepticon leader!"

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Jets''' [https://www.youtube.com/watch?v=dMT4DMT4ui4]

:''Animation:'' In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:''Toy segment:'' More streaking effects as the toys are shown instantly changing from vehicle to robot, first Starscream, then at the end of the ad, Jazz and Sideswipe.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"
:''Notes:'' A total of six Seekers are seen in a single shot. The Seekers continue to use the pre-cartoon animation models with the dark faces.
:"We're under attack!" "[[To sell toys|Get more Autobots!]]"

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=DlJSuO94yw8]

:''Animation:'' Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:''Narration:'' The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"

{{anchor|84 assortment}}
*'''Transformers''' [http://dvd.ign.com/dor/objects/14342171/transformers-the-complete-first-season-25th-anniversary-edition/videos/trans_com_062309.html]
:''Animation:'' Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=9MLLXOjUNLk] - Nearly the same as above, except the footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=jDv5_n-swYc] - A resoundtracked version of the previous Megatron-less ad, this time using the Season 2 theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=lils9srdoPM]

: Advertising a Coleco-made Big Wheel.
: ''Animation:'' Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
: ''Narration:'' Some wussy dude.
:"Missed! But ''I'' won't!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s]
: ''Animation:'' Various excerpts from season one of the cartoon.
: ''Narration:'' [[Victor Caroli]] on Xanax.
: ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
{{-}}

==1985==
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/]

: ''Animation:'' Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: ''Narration:'' The Other Guy
: ''Notes:'' Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Dinobots}}
*'''Dinobots''' [http://www.youtube.com/watch?v=3C7ebWaFaVI]

:''Animation:'' Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
:''Narration:'' The Other Guy.
:''Kidmation:'' Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:''Notes:'' Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" Grimlock is advertised as having a chromed sword and Slag has chromed horns.
:*'''Dinobots''' [https://www.youtube.com/watch?v=kz1Ohpwwn_8] - A re-soundtracked version of the previous commercial. Narrated by The Other Guy; soundtracked with the Season 2 theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA] - An Action Cards variant of the re-soundtracked version.
:*'''Dinobots''' [https://www.youtube.com/watch?v=725sgoahZOc] - Another re-soundtracked version of the Dinobots commercial. Narrated by Peter Cullen and Victor Carolli; soundtracked with the alternate Season 3 theme song (still with "Dinobots" replacing "Autobots".) Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Grimlock''' [https://www.youtube.com/watch?v=avMCZ-TFTmA]

: ''Animation:'' Same as Dinobots.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' None.
: ''Notes:'' Very similar to the two [[Dinobot (G1)|Dinobots]] commercials, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are two characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop is employed.

:Due to these oddities, it was previously thought this might be a test version. However, [http://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. Given the similarities and differences, it is quite likely that this commercial was reworked to create the Dinobots commercials or vice versa.

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=9KgZh9m7C1Y]

:''Animation:'' [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow [[Mini-spy|Mini-Spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Kid points urgently at the camera: "It's an Autobot!"
:''Notes:'' [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.

{{anchor|Jetfire and Shockwave}}
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=6RxrB3X0Qzc]

:''Animation:'' [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: ''Narration:'' An incredibly mellow Victor Caroli.
: ''Kidmation:'' A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: ''Notes:'' Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor.
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=Wg86MBBMbcY] - An earlier version of the previous commercial with the 1984 music, a different narrator and a different kid doing the "robots in disguise".

{{anchor|Insecticons}}
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=0cPxFhQgpw0] 1984 Version [https://www.youtube.com/watch?v=IXdp4eZDSCo]
: ''Animation:'' A horde of [[Insecticon (G1)|Insecticons]] attacks a farm.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Glowing green eyes kid.
: "Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"
:*'''Insecticons''' - Resoundtracked from the previous commercial, with the 1986 version of the background music.

{{anchor|Constructicons}}
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=cSscdaO2Tdc]
:''Animation:'' The [[Constructicon (G1)|Constructicons]], working on a building site in the desert, suddenly transform and combine. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Blond-haired kid mouths robotic "Robots in disguise!"
: "It's Devastator — six ''Constructicons'' in one!"
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=uARV2Bw88ng] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=qJDHmvfo4cs] - Resoundtracked and slightly re-edited for a 1986 re-use. Narration by The Other Guy and Megatron; Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Jumpstarters''' [https://www.youtube.com/watch?v=TgNSqrKX12M]
: ''Animation:'' None.
: ''Toy segment:'' Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
: ''Narration:'' The Other Guy
: ''Kidmation:'' Buck tooth kid mouths "Robots in Disguise"
: ''In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!''

{{anchor|Thrust and Dirge}}
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=-AvGnlOVBS4]
:''Animation:'' As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: ''Narration:'' You're Gonna Get It
: ''Kidmation:'' Beatles haircut kid mouths robotic "Robots in disguise!"
: Included a tail-end ad for Transformers [[Action Cards]].
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=skKTF6IbLeQ] - A rare variant with the first season theme song.

{{anchor|Triple Changers and Perceptor}}
*'''Triple Changers''' and '''Perceptor''' [https://www.youtube.com/watch?v=QM7tfbcIT0s], [https://www.youtube.com/watch?v=IpADNDtB9DE] or [https://www.youtube.com/watch?v=tSP6DOtsKGM]
: ''Animation:'' [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
:''Narration'': The Other Guy; possibly Victor Caroli as well (While supplies last.)
:''Kidmation'': Taller bowl haircut kid with glowing green eyes.
:''Notes:'' Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain prototype figure (showing his [[Character model|animation colors]]) is shown being played with alongside the Blitzwing toy. In one version, a bizarre stinger note labels the Perceptor toy as "While supplies last".
:''Triple changers, the most eeeeevil Decepticons of all!''

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]

*'''Blaster''' [https://www.youtube.com/watch?v=ctZMaY2621M]
: ''Animation:'' [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
:''Narration'': The Other Guy.
:''Kidmation'': Glowing green eyes kid.
:''Notes:'' Soundwave and Rumble have their usual cartoon voices, but Blaster has a completely different voice for his single word of dialogue.
: ''Not a working radio!''
:*'''Blaster''' [http://www.youtube.com/watch?v=CkLdJtLeKg0] - A rare variant with the first season theme song. Soundwaves lines also come from a different take.

{{anchor|Omega Supreme}}
*'''Omega Supreme''' [http://www.youtube.com/watch?v=AbcwV818LuA] / [http://www.youtube.com/watch?v=Lq3VhggqfmM] (Stinger version)
: ''Animation:'' In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks. Includes [[The Transformers: The Movie]] stinger at the end.
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Shaggy haired kid.
:''Notes:'' Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The 1985 version of this ad also has a version with the same "While Supplies Last!" stinger as the Triple Changers and Perceptor ad.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=PjSYUeXivYQ] / [https://www.youtube.com/watch?v=CzSQDMEUAAA] (Stinger version) - Edited and resoundtracked with Optimus Prime narration and the 1986 theme song. Some airings included a [[The Transformers: The Movie]] stinger.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=QwwXW6kvVsw] - Early version with 1984 theme song. Starscream's line still sounds weird.

[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=8nlqfnyvcFY]
: [[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: ''Toy segment:'' In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: ''<s>Kid</s> KARRAS-mation:'' Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: ''Notes:'' This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=vAQSeW9U4ps&]
:To distinguish real Transformers from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: "We are conquerors." "No one is like us." "Only we have the right to be called by the name." "Only we have the right to wear this symbol." "Or THIS symbol." "Only WE are Autobots and Decepticons." "Good versus evil." "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
: ''Animation:'' A mixture of clips from various 1984 and 1985 commercials.
: ''Narration:'' [[Megatron (G1)|Megatron]], Optimus Prime and some other unknown narrator.
: ''Kidmation:'' Reused from Autobot cars plus Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=Pp9I--mqbAI]
: ''Animation:'' Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: ''Narration:'' Unknown.
: ''Toy segment:'' The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: ''Notes:'' This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''You've won today, but will you be ready tomorrow?"

[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=IMUSit2-uEg]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy Segment:'' Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: ''Notes:'' Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: "By Tyco, of course."

[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]

*'''ViewMaster Showbeam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=yepSsLVlPlo]
: A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, and thus returning them to reality.
: "Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=KrcGS21s2Ko](Version 1 Cleveland)/ [http://www.youtube.com/watch?v=mvDyMjWeW2Q] (Version 1 Chicago)/ [http://www.youtube.com/watch?v=Ew1r-_SQseY&t=0m25s] (Version 2)

: ''Animation:'' Various cartoon excerpts which are mostly from Season One episodes. There are two versions of the ad, which use a different assortment of clips. A clip of the Sub-Atlantican General firing at the Autobots from [[Atlantis, Arise!]], which is used in the Monday-Friday collage, is the most notable exception in version 1 of the ad. For version 2, a scene of [[Warpath (G1)|Warpath]] being shot by a fake Starscream from [[A Prime Problem]] is the most notable.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television.
: ''The Transformers are like nothing you've ever seen before. Don't miss a single day!''

*'''15 second cartoon promo''' [http://www.youtube.com/watch?v=WGDsr1GqYag]

: ''Animation:'' Various cartoon excerpts from the first two seasons, though mostly Season One.
: ''Narration:'' Victor Caroli and Optimus Prime.
: ''Notes:'' This spot reuses the animation clips from the collage in the previous commercial. However, instead of using them in a collage, a screen flipping transition is used to go from one to the next. The local station end screen was modified to include a small clip of Optimus Prime standing up. To go along with this, a [[Peter Cullen]] as Optimus Prime narration was added in the format of "Weekdays at [insert time here] on [insert station call letters here]." Considering there were likely in the neighborhood of 100 or so syndication affiliate stations, that must have been a long day at the office for Mr. Cullen!
{{-}}

==1986==
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=JCoNuwV8Lbo] (Japanese Subtitles)
: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features a temp music track featuring cues taken from ''Star Trek III: The Search for Spock''.
:''Narration:'' [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY]
:: Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and proper [[Vince DiCola]] music to be sent out to cinemas.

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=Y3F9j8ekYL0]
: ''Animation:'' Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]].
: ''Narration:'' Victor Caroli introduces the characters and expounds on how great the movie is.
: ''Hold on tight. The most incredible rock and roll adventure ever is here!''

*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=t6fIV7NOK4o],[https://www.youtube.com/watch?v=ZMiJDHk1JSA] (Opens in 3 days)

: ''Animation:'' Similar to the trailer with Autobot shuttle launch at the beginning, then switches back and forth between the [[Autobot City (G1)|Autobot City]] battle, [[Unicron]] devouring [[Lithone (planet)|Lithone]] and [[Kup (G1)|Kup]] and [[Hot Rod (G1)|Hot Rod]] vs. the Decepticons. Again, "The Touch" plays for the first half, then Lion's rendition of the theme song.
: ''Narration:'' Depending on the version, Victor Caroli, The Other Movie Guy, or both.
: ''Notes:'' Several different versions of the TV spot were produced, updating the amount of time to go until the movie's release. The known variations are: "August 8th" (60 & 30 seconds), "Opens Tomorrow" (60 & 30 seconds), "Opens Today" (30 seconds) "Now playing!"(60 & 30 seconds), "Opens in Three Days" (30 sec #1), and "Opens in Three Days" (30 sec #2).
: ''So exciting you'll have to see it twice to take it all in!''
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=za59KnlaGuA] - Opens August 8th (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=tAUm2LNtHO8] - Opens tomorrow (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=P6UT3_2YxFU] - Opens tomorrow (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=nNQbYZi4KHo] - Opens today (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=MwEu_uX5p84] - Now playing (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=lMEj7PLP5GA] - Now playing (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=mLgPEf_N1lA] - Transformers The Movie contest - Enter to win prizes

{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=VChFepo4A2Y]

: ''Animation:'' A running battle in the desert with each character charging in as the narrator identifies him.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line.
: '''''No one''' can take on the Decepticons like Rrrrrodimus Prime!''

{{anchor|Ultra Magnus}}
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=dSsqQe01jbI] / [https://www.youtube.com/watch?v=vcLN3S_7I9I] (w/ Movie plug)

: ''Animation:'' Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: ''Narration:'' Optimus Prime; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Blaster (G1)|Blaster]] and Magnus both have their normal cartoon voices. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]]. Another version of this ad has the ending "From Hasbro" tag replaced with a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Optimus Prime. ''And coming this summer, Transformers: The Movie.'' ''You've never seen anything like it.''

{{anchor|Ultra Magnus and Galvatron}}
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=H6KSRC5hm58] (full) /[https://www.youtube.com/watch?v=5fHxr9owwcM] (w/ movie ad)

: ''Animation:'' Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: ''Narration:'' [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact Galvatron IS Megatron.
: A shortened version includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=bf8DCIGV9yU]

: ''Animation:'' Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: ''Narration:'' Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol); [[Victor Caroli]] (Each sold separately.)
: ''Notes:'' Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron; his lines are directly copied from the movie.
: ''Kidmation:'' Kid face to generic Magnus face.

{{anchor|Sharkticon}}
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [http://www.youtube.com/watch?v=55nfsUkXpUc]

: ''Animation:'' Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo, it's hard to figure out whether [[Frank Welker]] or [[Don Messick]] voiced him in this particular commercial) arrives to help.
: ''Narration:'' Prime and Megatron; Victor Caroli (Sold separately).
:''Kidmation:'' Kid face to Galvatron face.
: ''Autobots never faced an evil force worse than the terror of - the Sharkticons!''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=l7uFhUDgylk] - Ends with TFTM ad (opens in 3 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=R_fbvbSLwh8] - Ends with TFTM ad (opens in 2 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=frKsphVS0V4] - Ends with TFTM ad (opens today)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=KGFJ1Zqd518] - Ends with TFTM ad (now playing)

{{anchor|Aerialbots and Stunticons}}
*'''Aerialbots''' and '''Stunticons giftsets''' [http://www.youtube.com/watch?v=O-iiAFzjfq0]

: ''Animation:'' The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: ''Narration:'' Optimus and Megatron.
: ''Kidmation:'' Kid face to generic Magnus face.
: "Only the Stunticons!" ...only the Stunticons ''what?''
:: '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=AgvBUXhVF1g] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys.

{{anchor|Bruticus and Metroplex}}
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=lYgQKf0GH4k]

: ''Animation:'' The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:''Narration:'' Megatron, Optimus Prime; Victor Caroli (From Hasbro.)
:''Kidmation:'' Kid face to Galvatron face.
: "But the ''Combaticons'' can combine to form ''Bruticus!''"

{{anchor|Defensor and Trypticon}}
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=uL_jdaLDvsE]

: ''Animation:'' The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: ''Narration:'' [[Megatron (G1)|Megatron]] and [[Optimus Prime (G1)|Optimus Prime]]; [[Victor Caroli]] (Batteries not included.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' Two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor.

{{anchor|Predacons}}
*'''Predacons''' [https://www.youtube.com/watch?v=8xfYNu5YOsQ]

: ''Animation:'' The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]].
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots.
: "Few Decepticons can stand up to the Dinobots, but the Predacons can!"

{{anchor|Sky Lynx}}
*'''Sky Lynx''' [https://www.youtube.com/watch?v=vGWo5CoK1aY]

: ''Animation:'' Predaking smashes through a mountain to attack the Dinobots. [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:''Narration:'' Optimus Prime; Victor Caroli (Batteries not included.)
:''Kidmation:'' Kid face to generic Magnus face.
:''Notes:'' Like the Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] and Grimlock both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)

{{anchor|Sandstorm, Broadside, Octane}}
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=FnX6-qds6DU]

: ''Animation:'' [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over land and water.
: ''Narration:'' [[Victor Caroli]]
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Autobot - triple changers battling - the triple changers of - the Decepticons!''

{{anchor|Battlechargers}}
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=HA4MJCgfO5o]

: ''Animation:'' Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms and fires.
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' The toy portion also features repeated cuts of a kid's head/eyes following the rolling [[Battlecharger]] toys.
: ''Nobody jumps into action - faster than - Battlechargers!''

{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=VjKi0MBYkII]

: ''Animation:'' Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: ''Notes:'' Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen.
: ''You could win a party with life-sized Transformers!''

*'''[[Underoos]]''' [https://www.youtube.com/watch?v=HUiMXY0hU1k]

: ''Kidmation:'' Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: ''Notes:'' The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=D6G_iHzhgFA]
: ''Animation:'' Various Season One and Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' In addition to the customized end tag, a text overlay in that station's style was placed over several scenes early in the spot. Uses the Season 3/Season 4 theme. Two different Megatron quotes are used.
: "We'll be waiting!"

*'''10 second cartoon promo''' [https://www.youtube.com/watch?v=0-8aub2UX1k]
: ''Animation:'' Various Season Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Uses Season Three/Season Four theme.
:''It's the incredible adventures of the Transformers. Watch as Heroic Autobots bravely battle Evil Decepticons every Monday through Friday. Don't miss a single day!''

==1987==
Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments.

{{anchor|Headmaster Autobots}}
[[File:Brainstormpretenderscommercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=lB22s9gx_tI]

: ''Animation:'' The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: ''Narration:'' [[Hot Rod (G1)|Rodimus]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
: ''Kidmation:'' A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: ''Head. MasterTransformers—more muchmore than meets the eyes!'' {{sic}}

{{anchor|Headmaster Decepticons}}
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=lB22s9gx_tI]

: ''Animation:'' At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
: ''Narration:'' [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Magnus toy.
: ''Nothing's better than going into battle with '''these''' Transformers!''

{{anchor|Horrorcons}}
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=-jxEKlVKCU8]

: ''Animation:'' [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
:''Narration:'' Victor Caroli.
: ''Kidmation:'' Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
: ''The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!''

{{anchor|Targetmasters}}
*'''Targetmasters''' [https://www.youtube.com/watch?v=LUp54SnWs7g]

: ''Animation:'' Live-action set of a rocky planet explodes. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless (G1)|Aimless]].
: ''Narration:'' Galvatron, Ultra Magnus, and Victor Caroli.
: ''Kidmation:'' Kid flips and becomes stop-motion Ultra Magnus toy.
: ''Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!''

{{anchor|Sixshot}}
*'''Sixshot''' [https://www.youtube.com/watch?v=UM8-COEXpJY]

: ''Animation:'' Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot. Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used.
: ''The most challenging Transformer of them all!''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Computron animated.jpg|right|upright=1.1|thumb|Revenge of the nerds!]]
*'''Technobots/Computron''' and '''Scorponok''' [https://www.youtube.com/watch?v=_Ue6CzJG20k]

: ''Animation:'' Galvatron runs down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: ''Narration:'' Galvatron, [[Victor Caroli]].
: ''Notes:'' Naturally, [[Zarak (G1)|Zarak]] is visible running around as Scorponok transforms.
: ''And now it's a beast with capture claws and a trainer who becomes...the HEAD of its robot!''

{{anchor|Technobots and Terrorcons}}
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=eR8FZq5oVO4]

: ''Animation:'' The two teams battle on Earth, while Rodimus and Magnus narrate.
: ''Narration:'' Ultra Magnus, Rodimus Prime, and Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes [[decoy]] stinger.
: "Those hi-tech heroes are in for one horrific battle!"

{{anchor|Punch and Clones}}
*'''Punch/Counterpunch''' and '''Clones''' [http://www.youtube.com/watch?v=5HI_CIGzCyU&t=5m48s] (no stinger) /[https://www.youtube.com/watch?v=N4TsUdoO-xc] (Decoy stinger)

: ''Animation:'' [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Sometimes included a [[decoy]] stinger.

{{anchor|Monsterbots}}
*'''Monsterbots''' [https://www.youtube.com/watch?v=_VyfKmKKdNA]

: ''Animation:'' Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, then burst through a wall and fight some Decepticons.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by Scourge, [[Octane]], and Cyclonus.
: ''And they've even got sparks, BLASTING out of them!''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]

{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=blf-D_oXG6k]

: ''Animation:'' [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. "That jet is going to crash into that tank!" "No, it's not. They're going to transform into one robot!"
: ''Narration:'' Galvatron, Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes decoy stinger.
: ''They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.''

{{anchor|Fortress Maximus}}
*'''Fortress Maximus''' "FOR-TRESS MAX-I-MUHUUUS!" [https://www.youtube.com/watch?v=bbIzislk0Sg]

: ''Animation:'' [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: ''Narration:'' Victor Caroli, Rodimus Prime, Ultra Magnus.
: ''Notes:'' [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].

{{anchor|Headmaster comic book}}
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=eYBDqL6hdr8]

: ''Animation:'' The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Features completely random, made-up heads for the pre-Headmaster robots.

{{anchor|returnofop}}
*'''The Return of Optimus Prime promo''' [http://www.youtube.com/watch?v=XUN-gSW_QWM] or [https://www.youtube.com/watch?v=O-V_h7dEbm0]
: ''Animation:'' Excerpts of the Optimus Prime death scene and Prime vs. Megatron from The Transformers: The Movie.
: ''Narration:'' Victor Caroli and various local TV announcers.
: ''Notes:'' Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over Prime." ''Wrong, Megatron! It's just the beginning!''
:*'''EMERGENCY AUTOBOT ALERT''' [http://www.youtube.com/watch?v=cy6Mltaobg0] – Excerpts of the Optimus Prime at the Moonbase 1 and Prime vs. Megatron.
::"Heroes never die. I, Optimus Prime, can never be conquered!''

*'''Season 4 cartoon promo''' [http://www.youtube.com/watch?v=kja8RSRq21g]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: ''Narration:'' Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: ''Notes:'' Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''Autobots versus Decepticons. Good against evil. Metal against metal!''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 4 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E]

: ''Animation:'' Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Features the same new music used in the previous commercial.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.''

==1988==
Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.

{{anchor|Pretenders}}
*'''Pretenders''' [https://www.youtube.com/watch?v=nO9VYnPkAtM]
: ''Animation:'' [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (nekkid!). [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
: ''Narration:'' Victor Caroli
: ''Notes:'' Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]].

*'''Pretenders''' [https://www.youtube.com/watch?v=BIax7Coasbs]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: ''Animation:'' Clips re-used from the comic commercial.
:''Narration:'' [[Victor Caroli]].
:''Notes:'' Features only the first wave of large Pretenders ([[Landmine (G1)|Landmine]], [[Cloudburst]], [[Waverider]]; [[Skullgrin]], [[Submarauder (G1)|Submarauder]] and [[Bomb-Burst (G1)|Bomb-Burst]].)
:''After a series of startling defeats at the hands of the Decepticons...''
:*'''Pretenders''' [https://www.youtube.com/watch?v=Rvk5SSMtN6s]
: ''Animation:'' The Autobot Pretenders splitting, re-used from the comic commercial.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' A bizarre segment of kids proclaiming what they "are" ("I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM] - Edited down version of the immediately preceding commercial.
:*'''Pretenders''' [https://www.youtube.com/watch?v=-IlBvYDFyK8]
: ''Animation:'' The Autobot Pretenders splitting, same as the above commercials.
: ''Narration:'' Victor Caroli
: ''Kidmation:'' Kid's face splits apart to reveal his 'inner' robot face.
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis] - Edited down version of the previous commercial

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4]

: ''Animation:'' Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:''Narration:'' Victor Caroli.
:''Notes:'' Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes tail-end ads spot for the relevant [[People Power!|Marvel Comics issue]].
: ''Their engine’s the key that unlocks their Transformer en-er-geeee!''

[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]

*'''Powermaster toys''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=251s]

: ''Animation:'' Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: ''Powermaster Transformers! They've got the power to surprise!''

*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=313s]

: ''Animation:'' Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
:''Narration:'' Victor Caroli.
:''Kidmation:'' Kid to Powermaster Optimus Prime.
: ''POW-er-master Optimus Prime! Greatest hero of his time!'' ("It's great to be back!")
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=JZkVP92iNac] - edited down from the previous commercial.

{{anchor|Doubledealer}}
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=283s]

: ''Animation:'' Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (Decepticon)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: ''Narration:'' Victor Caroli.
: "Who’s that new Transformer with Optimus Prime?"

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]

{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=159s]

: ''Animation:'' The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: ''Narration:'' Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: ''Kidmation:'' A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot resembling Brainstorm.
: ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!''

{{anchor|Pretender Beasts and Vehicles}}
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=345s]

: ''Animation:'' [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Pretender Kid.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.''

{{anchor|Quickswitch}}
*'''Quickswitch'''. "It's Quickswitch, Sixshot's son! And he's on our side!" [https://www.youtube.com/watch?v=Qr2ZS3EWvIY]

: ''Animation:'' In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid holding the toy mouths a synthesized "How quick can you all six" [''sic''], while his head flops around disturbingly.
: ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!''

{{anchor|Double Targetmasters}}
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=126s]

: ''Animation:'' [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid flips over and turns into a gun for a very crude CGI robot.
: ''Targetmaster Transformers—theeeeeey've got the power to surprise!''

{{anchor|Triggerbots and Triggercons}}
[[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]

*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=q9SeC7T6Mso]

: ''Animation:'' Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: ''Narration:'' Victor Caroli.
: ''And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out!'' KERRUNCH.

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]]
*'''Seacons''' [https://www.youtube.com/watch?v=cmiXsTNqr-w]

: ''Animation:'' Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun.
: ''Narration:'' [[Stephen Keener]].
: ''Kidmation:'' A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
:*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ]
: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
:''Animation:'' The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
:*'''Seacons / Triggerbots / Trigggercons''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=221s] - Same as previous with the Triggerbots/Triggercons segment in place of the Firecons/Sparkabots.

*'''Season 5 cartoon promo''' [http://www.youtube.com/watch?v=XwTAPiSY-Og]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: ''Narration:'' Overly excited Victor Caroli talking about how AMAZING this new season will be.
: ''Notes:'' You gotta see it to believe it! NEW EPISODES! And Optimus Prime LIVE! Well, only one of those ended up being true...
:''It's unBEELLLLiiiiievable!''

==1989==
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=limsLJlDkVc] or [https://www.youtube.com/watch?v=tEBAHaXoByU]

: ''Animation:'' From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Then the Micromasters swarm around Dreadwind's head. In stop motion, a stream of [[Micromaster]] toys topples a gray-painted [[Scorponok (G1)|Scorponok]].
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid scoops up the Micromasters and opens his palm to show them off.
: ''Notes:'' Dreadwind and Darkwing are given voices.
: "Our new commandos, who go where no one else goes!"
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=c36H_NGjKZs] - Edited down version of the previous commercials.

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=cfdGNT3JI9Q] or [https://www.youtube.com/watch?v=f1l3udPFCWs] (ends with TFTM for $1 promotion)

: ''Animation:'' A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Includes stinger for a $1.00 copy of the [[The Transformers: The Movie|movie]] when you buy two Transformers toys.
: "The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!"
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=mLW4f8SCFRg] - edited down from the previous commercial.
: "The ''only'' Micros that transform!"
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=jzGpqwaGitc] - edited down from the previous commercial.

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]

{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=BLiGczkiH_8]

: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|Interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: ''Narration:'' Victor Caroli.
: ''Notes:'' Bumblebee has his [[Dan Gilvezan|normal voice]]. An unidentified voice presumably belongs to Skystalker.
: ''You can connect them to form whole cities!''
:*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=yLTfNdrfvA8] - edited down from the previous commercial.

{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=AF6F47XQo_4] or [https://www.youtube.com/watch?v=p8I7Ka6hzG0] (ends with TFTM for $1 promotion)

: ''Animation:'' As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' [[Grimlock (G1)|Grimlock]] is voiced by [[Gregg Berger]]. Includes stinger for a $1.00 copy of the movie when you buy two Transformers toys.
: "Bumblebee, Jazz, you're back!" "And me Grimlock!" "And the '''eeeevil''' Starscream is here too!"
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=_qTDRcIM5so] - edited down from the previous commercial.

{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=Nve3YgXDU-8]

: ''Animation:'' [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: ''Narration:'' Victor Caroli.
: "Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!"
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=o1OvhaDguEc] - edited down from the previous commercial.
:: "Inside one, there's the other; then they both transform and combine to form another!"
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=rc82cro2Xnk] - edited down from the previous commercial.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=UQni-F1hTIg]

: ''Animation:'' [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera. "BEYOND! (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!"
: ''Narration:'' Victor Caroli.
: '''''Now''', the Decepticons have '''Monster Pretenders'''. Monster Pretenders with '''rubbery skin!'''''

==1990==
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|"Estroy them!" Actual dialogue. We're not making this up.]]
The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.

{{anchor|Action Masters}}
*'''Action Masters''' [https://www.youtube.com/watch?v=M1nvR1E44Ic]

: ''Animation:'' Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' Jazz is voiced by a sound-alike (possibly [[Frank Welker]]), [[Scatman Crothers]] having passed away. Rad is given a voice by [[Michael Bell]].
: "Who will give up the power to transform to become stronger faster more alive?" [''sic'']

{{anchor|Action Master vehicles}}
*'''Action Master vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=FuVhM6K9fN0]

: ''Animation:'' A short battle sequence (on Cybertron?) with the three featured characters.
: ''Narration:'' Victor Caroli.
: ''And '''look!''' The Action Master vehicles transform into powerful '''battle stations!'''''

{{anchor|Gutcruncher}}
*'''Action Master vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=W2OeCkeKidQ]

: ''Animation:'' [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Stratojet]]; Wheeljack and Sprocket drive out of a tunnel.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Gutcruncher speaks!
: "Estroy them!" [again, ''sic'']
:*'''Action Master vehicles''' [https://www.youtube.com/watch?v=Sp-NuhjHtdI] - Edited down from the previous commercial.

[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]

{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol''' and '''Construction Patrol''' [https://www.youtube.com/watch?v=yLNCyUzbY8E]

: ''Animation:'' Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
: ''Narration:'' Victor Caroli.
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=eB7wH9mQ8_c] - Abbreviated (and accelerated) version of the previous commercial. [[Neil Ross]] jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=Ns4BQom7owA]

: ''Animation:'' Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base.
:''Notes:'' Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker); Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane.
: ''Narration:'' Victor Caroli.
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=HVjluRHZ_XU] - Edited down from the previous commercial.

==1999==
*'''Kid Rhino Video Trailer'''

: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a zoo by buying Kid Rhino's home video releases.
: ''Notes:'' The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=vuHpWBTT7ZI]
: Scenes from ''The Transformers: The Movie'' play as text narration overlays promote the features of the DVD.
: ''Notes:'' This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.

==2008==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''Transformers G1 Awakening trailer 1''' [http://www.youtube.com/watch?v=oRbWH14tT0M]
: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.

==2009==
*'''Transformers G1 Awakening trailer 2''' [http://www.youtube.com/watch?v=yLkqZmEf7CY]
: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage.
: ''Notes:'' The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.

==2011==
*'''Cobra-palooza Megatron-A-Thon''' [http://www.youtube.com/watch?v=T7oU1C9Vtqs]
: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon.

==2014==
*'''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial/Generation 1

2021-02-07T21:30:28Z

Walruslaw: /* 1988 */

{{suite}}
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{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "...only from Hasbro!".

[[File:Jetfireg1commercial.jpg|right|upright=1.4|thumb|Transforms from robot to lawsuit right before your eyes!]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

==1984==
Animated sequence produced for the first year commercials all use early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, with Optimus, Megatron, and Soundwave only ever being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator."

{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=sSplYi7wpgc]

:''Animation:'' Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:''Toy segment:'' None.
:''Narration:'' Victor Caroli.
:''Notes:'' Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime.

{{anchor|Optimus Prime and Megatron}}
*'''Optimus Prime and Megatron''' [https://www.youtube.com/watch?v=LNYIiWVMNRI]

:''Animation:'' Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:''Toy segment:'' Some very early 80s streaking effects as the toys are shown instantly changing from vehicle to robot.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:"Attack the Autobot Commander!" "Call in the Decepticon leader!"

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Jets''' [https://www.youtube.com/watch?v=dMT4DMT4ui4]

:''Animation:'' In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:''Toy segment:'' More streaking effects as the toys are shown instantly changing from vehicle to robot, first Starscream, then at the end of the ad, Jazz and Sideswipe.
:''Narration:'' "The Transformers, from Hasbro", by The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"
:''Notes:'' A total of six Seekers are seen in a single shot. The Seekers continue to use the pre-cartoon animation models with the dark faces.
:"We're under attack!" "[[To sell toys|Get more Autobots!]]"

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=DlJSuO94yw8]

:''Animation:'' Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:''Narration:'' The Other Guy.
:''Kidmation:'' Bowl haircut kid mouths robotic "Robots in disguise!"

{{anchor|84 assortment}}
*'''Transformers''' [http://dvd.ign.com/dor/objects/14342171/transformers-the-complete-first-season-25th-anniversary-edition/videos/trans_com_062309.html]
:''Animation:'' Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Buck-toothed kid mouths robotic "Robots in disguise!"
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=9MLLXOjUNLk] - Nearly the same as above, except the footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=jDv5_n-swYc] - A resoundtracked version of the previous Megatron-less ad, this time using the Season 2 theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=lils9srdoPM]

: Advertising a Coleco-made Big Wheel.
: ''Animation:'' Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
: ''Narration:'' Some wussy dude.
:"Missed! But ''I'' won't!"

*'''30 second cartoon promo''' [http://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s]
: ''Animation:'' Various excerpts from season one of the cartoon.
: ''Narration:'' [[Victor Caroli]] on Xanax.
: ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
{{-}}

==1985==
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/]

: ''Animation:'' Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: ''Narration:'' The Other Guy
: ''Notes:'' Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Dinobots}}
*'''Dinobots''' [http://www.youtube.com/watch?v=3C7ebWaFaVI]

:''Animation:'' Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
:''Narration:'' The Other Guy.
:''Kidmation:'' Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:''Notes:'' Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" Grimlock is advertised as having a chromed sword and Slag has chromed horns.
:*'''Dinobots''' [https://www.youtube.com/watch?v=kz1Ohpwwn_8] - A re-soundtracked version of the previous commercial. Narrated by The Other Guy; soundtracked with the Season 2 theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA] - An Action Cards variant of the re-soundtracked version.
:*'''Dinobots''' [https://www.youtube.com/watch?v=725sgoahZOc] - Another re-soundtracked version of the Dinobots commercial. Narrated by Peter Cullen and Victor Carolli; soundtracked with the alternate Season 3 theme song (still with "Dinobots" replacing "Autobots".) Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Grimlock''' [https://www.youtube.com/watch?v=avMCZ-TFTmA]

: ''Animation:'' Same as Dinobots.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' None.
: ''Notes:'' Very similar to the two [[Dinobot (G1)|Dinobots]] commercials, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are two characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop is employed.

:Due to these oddities, it was previously thought this might be a test version. However, [http://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. Given the similarities and differences, it is quite likely that this commercial was reworked to create the Dinobots commercials or vice versa.

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=9KgZh9m7C1Y]

:''Animation:'' [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow [[Mini-spy|Mini-Spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Kid points urgently at the camera: "It's an Autobot!"
:''Notes:'' [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.

{{anchor|Jetfire and Shockwave}}
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=6RxrB3X0Qzc]

:''Animation:'' [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: ''Narration:'' An incredibly mellow Victor Caroli.
: ''Kidmation:'' A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: ''Notes:'' Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor.
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=Wg86MBBMbcY] - An earlier version of the previous commercial with the 1984 music, a different narrator and a different kid doing the "robots in disguise".

{{anchor|Insecticons}}
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=0cPxFhQgpw0] 1984 Version [https://www.youtube.com/watch?v=IXdp4eZDSCo]
: ''Animation:'' A horde of [[Insecticon (G1)|Insecticons]] attacks a farm.
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Glowing green eyes kid.
: "Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"
:*'''Insecticons''' - Resoundtracked from the previous commercial, with the 1986 version of the background music.

{{anchor|Constructicons}}
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=cSscdaO2Tdc]
:''Animation:'' The [[Constructicon (G1)|Constructicons]], working on a building site in the desert, suddenly transform and combine. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: ''Narration:'' The Other Guy.
: ''Kidmation:'' Blond-haired kid mouths robotic "Robots in disguise!"
: "It's Devastator — six ''Constructicons'' in one!"
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=uARV2Bw88ng] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=qJDHmvfo4cs] - Resoundtracked and slightly re-edited for a 1986 re-use. Narration by The Other Guy and Megatron; Kidmation segment featuring a kid's face fold-morphing into Ultra Magnus-like generic robot.

*'''Jumpstarters''' [https://www.youtube.com/watch?v=TgNSqrKX12M]
: ''Animation:'' None.
: ''Toy segment:'' Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
: ''Narration:'' The Other Guy
: ''Kidmation:'' Buck tooth kid mouths "Robots in Disguise"
: ''In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!''

{{anchor|Thrust and Dirge}}
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=-AvGnlOVBS4]
:''Animation:'' As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: ''Narration:'' You're Gonna Get It
: ''Kidmation:'' Beatles haircut kid mouths robotic "Robots in disguise!"
: Included a tail-end ad for Transformers [[Action Cards]].
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=skKTF6IbLeQ] - A rare variant with the first season theme song.

{{anchor|Triple Changers and Perceptor}}
*'''Triple Changers''' and '''Perceptor''' [https://www.youtube.com/watch?v=QM7tfbcIT0s], [https://www.youtube.com/watch?v=IpADNDtB9DE] or [https://www.youtube.com/watch?v=tSP6DOtsKGM]
: ''Animation:'' [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
:''Narration'': The Other Guy; possibly Victor Caroli as well (While supplies last.)
:''Kidmation'': Taller bowl haircut kid with glowing green eyes.
:''Notes:'' Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain prototype figure (showing his [[Character model|animation colors]]) is shown being played with alongside the Blitzwing toy. In one version, a bizarre stinger note labels the Perceptor toy as "While supplies last".
:''Triple changers, the most eeeeevil Decepticons of all!''

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]

*'''Blaster''' [https://www.youtube.com/watch?v=ctZMaY2621M]
: ''Animation:'' [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
:''Narration'': The Other Guy.
:''Kidmation'': Glowing green eyes kid.
:''Notes:'' Soundwave and Rumble have their usual cartoon voices, but Blaster has a completely different voice for his single word of dialogue.
: ''Not a working radio!''
:*'''Blaster''' [http://www.youtube.com/watch?v=CkLdJtLeKg0] - A rare variant with the first season theme song. Soundwaves lines also come from a different take.

{{anchor|Omega Supreme}}
*'''Omega Supreme''' [http://www.youtube.com/watch?v=AbcwV818LuA] / [http://www.youtube.com/watch?v=Lq3VhggqfmM] (Stinger version)
: ''Animation:'' In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks. Includes [[The Transformers: The Movie]] stinger at the end.
:''Narration:'' I Wish I Was Victor Caroli
:''Kidmation:'' Shaggy haired kid.
:''Notes:'' Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The 1985 version of this ad also has a version with the same "While Supplies Last!" stinger as the Triple Changers and Perceptor ad.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=PjSYUeXivYQ] / [https://www.youtube.com/watch?v=CzSQDMEUAAA] (Stinger version) - Edited and resoundtracked with Optimus Prime narration and the 1986 theme song. Some airings included a [[The Transformers: The Movie]] stinger.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=QwwXW6kvVsw] - Early version with 1984 theme song. Starscream's line still sounds weird.

[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=UYlC8wl9K2E]
: [[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: ''Toy segment:'' In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: ''<s>Kid</s> KARRAS-mation:'' Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: ''Notes:'' This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=vAQSeW9U4ps&]
:To distinguish real Transformers from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: "We are conquerors." "No one is like us." "Only we have the right to be called by the name." "Only we have the right to wear this symbol." "Or THIS symbol." "Only WE are Autobots and Decepticons." "Good versus evil." "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
: ''Animation:'' A mixture of clips from various 1984 and 1985 commercials.
: ''Narration:'' [[Megatron (G1)|Megatron]], Optimus Prime and some other unknown narrator.
: ''Kidmation:'' Reused from Autobot cars plus Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=CJKLmhHJMI4]
: ''Animation:'' Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: ''Narration:'' Unknown.
: ''Toy segment:'' The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: ''Notes:'' This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''You've won today, but will you be ready tomorrow?"

[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=8_STfrt2214]
: ''Animation:'' None.
: ''Narration:'' Unknown.
: ''Toy Segment:'' Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: ''Notes:'' Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: "By Tyco, of course."

[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]

*'''ViewMaster Showbeam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=yepSsLVlPlo]
: A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, and thus returning them to reality.
: "Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=KrcGS21s2Ko](Version 1 Cleveland)/ [http://www.youtube.com/watch?v=mvDyMjWeW2Q] (Version 1 Chicago)/ [http://www.youtube.com/watch?v=Ew1r-_SQseY&t=0m25s] (Version 2)

: ''Animation:'' Various cartoon excerpts which are mostly from Season One episodes. There are two versions of the ad, which use a different assortment of clips. A clip of the Sub-Atlantican General firing at the Autobots from [[Atlantis, Arise!]], which is used in the Monday-Friday collage, is the most notable exception in version 1 of the ad. For version 2, a scene of [[Warpath (G1)|Warpath]] being shot by a fake Starscream from [[A Prime Problem]] is the most notable.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television.
: ''The Transformers are like nothing you've ever seen before. Don't miss a single day!''

*'''15 second cartoon promo''' [http://www.youtube.com/watch?v=WGDsr1GqYag]

: ''Animation:'' Various cartoon excerpts from the first two seasons, though mostly Season One.
: ''Narration:'' Victor Caroli and Optimus Prime.
: ''Notes:'' This spot reuses the animation clips from the collage in the previous commercial. However, instead of using them in a collage, a screen flipping transition is used to go from one to the next. The local station end screen was modified to include a small clip of Optimus Prime standing up. To go along with this, a [[Peter Cullen]] as Optimus Prime narration was added in the format of "Weekdays at [insert time here] on [insert station call letters here]." Considering there were likely in the neighborhood of 100 or so syndication affiliate stations, that must have been a long day at the office for Mr. Cullen!
{{-}}

==1986==
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=JCoNuwV8Lbo] (Japanese Subtitles)
: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features a temp music track featuring cues taken from ''Star Trek III: The Search for Spock''.
:''Narration:'' [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY]
:: Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and proper [[Vince DiCola]] music to be sent out to cinemas.

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=Y3F9j8ekYL0]
: ''Animation:'' Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]].
: ''Narration:'' Victor Caroli introduces the characters and expounds on how great the movie is.
: ''Hold on tight. The most incredible rock and roll adventure ever is here!''

*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=t6fIV7NOK4o],[https://www.youtube.com/watch?v=ZMiJDHk1JSA] (Opens in 3 days)

: ''Animation:'' Similar to the trailer with Autobot shuttle launch at the beginning, then switches back and forth between the [[Autobot City (G1)|Autobot City]] battle, [[Unicron]] devouring [[Lithone (planet)|Lithone]] and [[Kup (G1)|Kup]] and [[Hot Rod (G1)|Hot Rod]] vs. the Decepticons. Again, "The Touch" plays for the first half, then Lion's rendition of the theme song.
: ''Narration:'' Depending on the version, Victor Caroli, The Other Movie Guy, or both.
: ''Notes:'' Several different versions of the TV spot were produced, updating the amount of time to go until the movie's release. The known variations are: "August 8th" (60 & 30 seconds), "Opens Tomorrow" (60 & 30 seconds), "Opens Today" (30 seconds) "Now playing!"(60 & 30 seconds), "Opens in Three Days" (30 sec #1), and "Opens in Three Days" (30 sec #2).
: ''So exciting you'll have to see it twice to take it all in!''
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=za59KnlaGuA] - Opens August 8th (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=tAUm2LNtHO8] - Opens tomorrow (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=P6UT3_2YxFU] - Opens tomorrow (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=nNQbYZi4KHo] - Opens today (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=MwEu_uX5p84] - Now playing (60 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=lMEj7PLP5GA] - Now playing (30 sec)
:*'''The Transformers: The Movie TV spots''' [https://www.youtube.com/watch?v=mLgPEf_N1lA] - Transformers The Movie contest - Enter to win prizes

{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=VChFepo4A2Y]

: ''Animation:'' A running battle in the desert with each character charging in as the narrator identifies him.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line.
: '''''No one''' can take on the Decepticons like Rrrrrodimus Prime!''

{{anchor|Ultra Magnus}}
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=dSsqQe01jbI] / [https://www.youtube.com/watch?v=vcLN3S_7I9I] (w/ Movie plug)

: ''Animation:'' Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: ''Narration:'' Optimus Prime; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Blaster (G1)|Blaster]] and Magnus both have their normal cartoon voices. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]]. Another version of this ad has the ending "From Hasbro" tag replaced with a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Optimus Prime. ''And coming this summer, Transformers: The Movie.'' ''You've never seen anything like it.''

{{anchor|Ultra Magnus and Galvatron}}
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=H6KSRC5hm58] (full) /[https://www.youtube.com/watch?v=5fHxr9owwcM] (w/ movie ad)

: ''Animation:'' Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: ''Narration:'' [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: ''Kidmation:'' Kid face to Galvatron face.
: ''Notes:'' Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact Galvatron IS Megatron.
: A shortened version includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=bf8DCIGV9yU]

: ''Animation:'' Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: ''Narration:'' Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol); [[Victor Caroli]] (Each sold separately.)
: ''Notes:'' Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron; his lines are directly copied from the movie.
: ''Kidmation:'' Kid face to generic Magnus face.

{{anchor|Sharkticon}}
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [http://www.youtube.com/watch?v=55nfsUkXpUc]

: ''Animation:'' Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo, it's hard to figure out whether [[Frank Welker]] or [[Don Messick]] voiced him in this particular commercial) arrives to help.
: ''Narration:'' Prime and Megatron; Victor Caroli (Sold separately).
:''Kidmation:'' Kid face to Galvatron face.
: ''Autobots never faced an evil force worse than the terror of - the Sharkticons!''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=l7uFhUDgylk] - Ends with TFTM ad (opens in 3 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=R_fbvbSLwh8] - Ends with TFTM ad (opens in 2 days)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=frKsphVS0V4] - Ends with TFTM ad (opens today)
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=KGFJ1Zqd518] - Ends with TFTM ad (now playing)

{{anchor|Aerialbots and Stunticons}}
*'''Aerialbots''' and '''Stunticons giftsets''' [http://www.youtube.com/watch?v=O-iiAFzjfq0]

: ''Animation:'' The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: ''Narration:'' Optimus and Megatron.
: ''Kidmation:'' Kid face to generic Magnus face.
: "Only the Stunticons!" ...only the Stunticons ''what?''
:: '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=AgvBUXhVF1g] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys.

{{anchor|Bruticus and Metroplex}}
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=lYgQKf0GH4k]

: ''Animation:'' The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:''Narration:'' Megatron, Optimus Prime; Victor Caroli (From Hasbro.)
:''Kidmation:'' Kid face to Galvatron face.
: "But the ''Combaticons'' can combine to form ''Bruticus!''"

{{anchor|Defensor and Trypticon}}
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=uL_jdaLDvsE]

: ''Animation:'' The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: ''Narration:'' [[Megatron (G1)|Megatron]] and [[Optimus Prime (G1)|Optimus Prime]]; [[Victor Caroli]] (Batteries not included.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' Two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor.

{{anchor|Predacons}}
*'''Predacons''' [https://www.youtube.com/watch?v=8xfYNu5YOsQ]

: ''Animation:'' The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]].
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots.
: "Few Decepticons can stand up to the Dinobots, but the Predacons can!"

{{anchor|Sky Lynx}}
*'''Sky Lynx''' [https://www.youtube.com/watch?v=vGWo5CoK1aY]

: ''Animation:'' Predaking smashes through a mountain to attack the Dinobots. [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:''Narration:'' Optimus Prime; Victor Caroli (Batteries not included.)
:''Kidmation:'' Kid face to generic Magnus face.
:''Notes:'' Like the Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] and Grimlock both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)

{{anchor|Sandstorm, Broadside, Octane}}
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=FnX6-qds6DU]

: ''Animation:'' [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over land and water.
: ''Narration:'' [[Victor Caroli]]
: ''Kidmation:'' Kid face to generic Magnus face.
: ''Notes:'' The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Autobot - triple changers battling - the triple changers of - the Decepticons!''

{{anchor|Battlechargers}}
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=HA4MJCgfO5o]

: ''Animation:'' Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms and fires.
: ''Narration:'' Megatron; Victor Caroli (Each sold separately.)
: ''Kidmation:'' Kid face to Galvatron face.
: ''Toy segment:'' The toy portion also features repeated cuts of a kid's head/eyes following the rolling [[Battlecharger]] toys.
: ''Nobody jumps into action - faster than - Battlechargers!''

{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=VjKi0MBYkII]

: ''Animation:'' Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: ''Notes:'' Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen.
: ''You could win a party with life-sized Transformers!''

*'''[[Underoos]]''' [https://www.youtube.com/watch?v=HUiMXY0hU1k]

: ''Kidmation:'' Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: ''Notes:'' The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=D6G_iHzhgFA]
: ''Animation:'' Various Season One and Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' In addition to the customized end tag, a text overlay in that station's style was placed over several scenes early in the spot. Uses the Season 3/Season 4 theme. Two different Megatron quotes are used.
: "We'll be waiting!"

*'''10 second cartoon promo''' [https://www.youtube.com/watch?v=0-8aub2UX1k]
: ''Animation:'' Various Season Two excerpts.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Uses Season Three/Season Four theme.
:''It's the incredible adventures of the Transformers. Watch as Heroic Autobots bravely battle Evil Decepticons every Monday through Friday. Don't miss a single day!''

==1987==
Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments.

{{anchor|Headmaster Autobots}}
[[File:Brainstormpretenderscommercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=lB22s9gx_tI]

: ''Animation:'' The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: ''Narration:'' [[Hot Rod (G1)|Rodimus]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
: ''Kidmation:'' A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: ''Head. MasterTransformers—more muchmore than meets the eyes!'' {{sic}}

{{anchor|Headmaster Decepticons}}
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=lB22s9gx_tI]

: ''Animation:'' At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
: ''Narration:'' [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Magnus toy.
: ''Nothing's better than going into battle with '''these''' Transformers!''

{{anchor|Horrorcons}}
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=-jxEKlVKCU8]

: ''Animation:'' [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
:''Narration:'' Victor Caroli.
: ''Kidmation:'' Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
: ''The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!''

{{anchor|Targetmasters}}
*'''Targetmasters''' [https://www.youtube.com/watch?v=LUp54SnWs7g]

: ''Animation:'' Live-action set of a rocky planet explodes. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless (G1)|Aimless]].
: ''Narration:'' Galvatron, Ultra Magnus, and Victor Caroli.
: ''Kidmation:'' Kid flips and becomes stop-motion Ultra Magnus toy.
: ''Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!''

{{anchor|Sixshot}}
*'''Sixshot''' [https://www.youtube.com/watch?v=UM8-COEXpJY]

: ''Animation:'' Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot. Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used.
: ''The most challenging Transformer of them all!''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Computron animated.jpg|right|upright=1.1|thumb|Revenge of the nerds!]]
*'''Technobots/Computron''' and '''Scorponok''' [https://www.youtube.com/watch?v=_Ue6CzJG20k]

: ''Animation:'' Galvatron runs down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: ''Narration:'' Galvatron, [[Victor Caroli]].
: ''Notes:'' Naturally, [[Zarak (G1)|Zarak]] is visible running around as Scorponok transforms.
: ''And now it's a beast with capture claws and a trainer who becomes...the HEAD of its robot!''

{{anchor|Technobots and Terrorcons}}
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=eR8FZq5oVO4]

: ''Animation:'' The two teams battle on Earth, while Rodimus and Magnus narrate.
: ''Narration:'' Ultra Magnus, Rodimus Prime, and Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes [[decoy]] stinger.
: "Those hi-tech heroes are in for one horrific battle!"

{{anchor|Punch and Clones}}
*'''Punch/Counterpunch''' and '''Clones''' [http://www.youtube.com/watch?v=5HI_CIGzCyU&t=5m48s] (no stinger) /[https://www.youtube.com/watch?v=N4TsUdoO-xc] (Decoy stinger)

: ''Animation:'' [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Sometimes included a [[decoy]] stinger.

{{anchor|Monsterbots}}
*'''Monsterbots''' [https://www.youtube.com/watch?v=_VyfKmKKdNA]

: ''Animation:'' Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, then burst through a wall and fight some Decepticons.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Cameos by Scourge, [[Octane]], and Cyclonus.
: ''And they've even got sparks, BLASTING out of them!''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]

{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=blf-D_oXG6k]

: ''Animation:'' [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. "That jet is going to crash into that tank!" "No, it's not. They're going to transform into one robot!"
: ''Narration:'' Galvatron, Victor Caroli.
: ''Kidmation:'' Kid to stop-motion Ultra Magnus.
: ''Notes:'' Includes decoy stinger.
: ''They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.''

{{anchor|Fortress Maximus}}
*'''Fortress Maximus''' "FOR-TRESS MAX-I-MUHUUUS!" [https://www.youtube.com/watch?v=bbIzislk0Sg]

: ''Animation:'' [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: ''Narration:'' Victor Caroli, Rodimus Prime, Ultra Magnus.
: ''Notes:'' [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].

{{anchor|Headmaster comic book}}
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=eYBDqL6hdr8]

: ''Animation:'' The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Features completely random, made-up heads for the pre-Headmaster robots.

{{anchor|returnofop}}
*'''The Return of Optimus Prime promo''' [http://www.youtube.com/watch?v=XUN-gSW_QWM] or [https://www.youtube.com/watch?v=O-V_h7dEbm0]
: ''Animation:'' Excerpts of the Optimus Prime death scene and Prime vs. Megatron from The Transformers: The Movie.
: ''Narration:'' Victor Caroli and various local TV announcers.
: ''Notes:'' Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over Prime." ''Wrong, Megatron! It's just the beginning!''
:*'''EMERGENCY AUTOBOT ALERT''' [http://www.youtube.com/watch?v=cy6Mltaobg0] – Excerpts of the Optimus Prime at the Moonbase 1 and Prime vs. Megatron.
::"Heroes never die. I, Optimus Prime, can never be conquered!''

*'''Season 4 cartoon promo''' [http://www.youtube.com/watch?v=kja8RSRq21g]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: ''Narration:'' Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: ''Notes:'' Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''Autobots versus Decepticons. Good against evil. Metal against metal!''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 4 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E]

: ''Animation:'' Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: ''Narration:'' Victor Caroli, various local TV station announcers.
: ''Notes:'' Features the same new music used in the previous commercial.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.''

==1988==
Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.

{{anchor|Pretenders}}
*'''Pretenders''' [https://www.youtube.com/watch?v=nO9VYnPkAtM]
: ''Animation:'' [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (nekkid!). [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
: ''Narration:'' Victor Caroli
: ''Notes:'' Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]].

*'''Pretenders''' [https://www.youtube.com/watch?v=BIax7Coasbs]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: ''Animation:'' Clips re-used from the comic commercial.
:''Narration:'' [[Victor Caroli]].
:''Notes:'' Features only the first wave of large Pretenders ([[Landmine (G1)|Landmine]], [[Cloudburst]], [[Waverider]]; [[Skullgrin]], [[Submarauder (G1)|Submarauder]] and [[Bomb-Burst (G1)|Bomb-Burst]].)
:''After a series of startling defeats at the hands of the Decepticons...''
:*'''Pretenders''' [https://www.youtube.com/watch?v=Rvk5SSMtN6s]
: ''Animation:'' The Autobot Pretenders splitting, re-used from the comic commercial.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' A bizarre segment of kids proclaiming what they "are" ("I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM] - Edited down version of the immediately preceding commercial.
:*'''Pretenders''' [https://www.youtube.com/watch?v=-IlBvYDFyK8]
: ''Animation:'' The Autobot Pretenders splitting, same as the above commercials.
: ''Narration:'' Victor Caroli
: ''Kidmation:'' Kid's face splits apart to reveal his 'inner' robot face.
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis] - Edited down version of the previous commercial

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4]

: ''Animation:'' Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:''Narration:'' Victor Caroli.
:''Notes:'' Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes tail-end ads spot for the relevant [[People Power!|Marvel Comics issue]].
: ''Their engine’s the key that unlocks their Transformer en-er-geeee!''

[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]

*'''Powermaster toys''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=251s]

: ''Animation:'' Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: ''Powermaster Transformers! They've got the power to surprise!''

*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=313s]

: ''Animation:'' Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
:''Narration:'' Victor Caroli.
:''Kidmation:'' Kid to Powermaster Optimus Prime.
: ''POW-er-master Optimus Prime! Greatest hero of his time!'' ("It's great to be back!")
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=JZkVP92iNac] - edited down from the previous commercial.

{{anchor|Doubledealer}}
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=283s]

: ''Animation:'' Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (Decepticon)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: ''Narration:'' Victor Caroli.
: "Who’s that new Transformer with Optimus Prime?"

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]

{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=159s]

: ''Animation:'' The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: ''Narration:'' Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: ''Kidmation:'' A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot resembling Brainstorm.
: ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!''

{{anchor|Pretender Beasts and Vehicles}}
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=345s]

: ''Animation:'' [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:''Narration:'' Victor Caroli.
:''Kidmation:'' Pretender Kid.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.''

{{anchor|Quickswitch}}
*'''Quickswitch'''. "It's Quickswitch, Sixshot's son! And he's on our side!" [https://www.youtube.com/watch?v=Qr2ZS3EWvIY]

: ''Animation:'' In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand.
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' A kid holding the toy mouths a synthesized "How quick can you all six" [''sic''], while his head flops around disturbingly.
: ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!''

{{anchor|Double Targetmasters}}
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=126s]

: ''Animation:'' [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: ''Narration:'' Victor Caroli.
: ''Kidmation:'' Kid flips over and turns into a gun for a very crude CGI robot.
: ''Targetmaster Transformers—theeeeeey've got the power to surprise!''

{{anchor|Triggerbots and Triggercons}}
[[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]

*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=q9SeC7T6Mso]

: ''Animation:'' Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: ''Narration:'' Victor Caroli.
: ''And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out!'' KERRUNCH.

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]]
*'''Seacons''' [https://www.youtube.com/watch?v=cmiXsTNqr-w]

: ''Animation:'' Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun.
: ''Narration:'' [[Stephen Keener]].
: ''Kidmation:'' A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
:*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ]
: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
:''Animation:'' The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
:*'''Seacons / Triggerbots / Trigggercons''' [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=221s] - Same as previous with the Triggerbots/Triggercons segment in place of the Firecons/Sparkabots.

*'''Season 5 cartoon promo''' [http://www.youtube.com/watch?v=XwTAPiSY-Og]
: ''Animation:'' A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: ''Narration:'' Overly excited Victor Caroli talking about how AMAZING this new season will be.
: ''Notes:'' You gotta see it to believe it! NEW EPISODES! And Optimus Prime LIVE! Well, only one of those ended up being true...
:''It's unBEELLLLiiiiievable!''

==1989==
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=limsLJlDkVc] or [https://www.youtube.com/watch?v=tEBAHaXoByU]

: ''Animation:'' From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Then the Micromasters swarm around Dreadwind's head. In stop motion, a stream of [[Micromaster]] toys topples a gray-painted [[Scorponok (G1)|Scorponok]].
: ''Narration:'' [[Victor Caroli]].
: ''Kidmation:'' Kid scoops up the Micromasters and opens his palm to show them off.
: ''Notes:'' Dreadwind and Darkwing are given voices.
: "Our new commandos, who go where no one else goes!"
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=c36H_NGjKZs] - Edited down version of the previous commercials.

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=cfdGNT3JI9Q] or [https://www.youtube.com/watch?v=f1l3udPFCWs] (ends with TFTM for $1 promotion)

: ''Animation:'' A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Includes stinger for a $1.00 copy of the [[The Transformers: The Movie|movie]] when you buy two Transformers toys.
: "The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!"
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=mLW4f8SCFRg] - edited down from the previous commercial.
: "The ''only'' Micros that transform!"
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=jzGpqwaGitc] - edited down from the previous commercial.

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]

{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=BLiGczkiH_8]

: ''Animation:'' [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|Interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: ''Narration:'' Victor Caroli.
: ''Notes:'' Bumblebee has his [[Dan Gilvezan|normal voice]]. An unidentified voice presumably belongs to Skystalker.
: ''You can connect them to form whole cities!''
:*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=yLTfNdrfvA8] - edited down from the previous commercial.

{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=AF6F47XQo_4] or [https://www.youtube.com/watch?v=p8I7Ka6hzG0] (ends with TFTM for $1 promotion)

: ''Animation:'' As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' [[Grimlock (G1)|Grimlock]] is voiced by [[Gregg Berger]]. Includes stinger for a $1.00 copy of the movie when you buy two Transformers toys.
: "Bumblebee, Jazz, you're back!" "And me Grimlock!" "And the '''eeeevil''' Starscream is here too!"
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=_qTDRcIM5so] - edited down from the previous commercial.

{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=Nve3YgXDU-8]

: ''Animation:'' [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: ''Narration:'' Victor Caroli.
: "Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!"
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=o1OvhaDguEc] - edited down from the previous commercial.
:: "Inside one, there's the other; then they both transform and combine to form another!"
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=rc82cro2Xnk] - edited down from the previous commercial.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=UQni-F1hTIg]

: ''Animation:'' [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera. "BEYOND! (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!"
: ''Narration:'' Victor Caroli.
: '''''Now''', the Decepticons have '''Monster Pretenders'''. Monster Pretenders with '''rubbery skin!'''''

==1990==
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|"Estroy them!" Actual dialogue. We're not making this up.]]
The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.

{{anchor|Action Masters}}
*'''Action Masters''' [https://www.youtube.com/watch?v=M1nvR1E44Ic]

: ''Animation:'' Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: ''Narration:'' [[Victor Caroli]].
: ''Notes:'' Jazz is voiced by a sound-alike (possibly [[Frank Welker]]), [[Scatman Crothers]] having passed away. Rad is given a voice by [[Michael Bell]].
: "Who will give up the power to transform to become stronger faster more alive?" [''sic'']

{{anchor|Action Master vehicles}}
*'''Action Master vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=FuVhM6K9fN0]

: ''Animation:'' A short battle sequence (on Cybertron?) with the three featured characters.
: ''Narration:'' Victor Caroli.
: ''And '''look!''' The Action Master vehicles transform into powerful '''battle stations!'''''

{{anchor|Gutcruncher}}
*'''Action Master vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=W2OeCkeKidQ]

: ''Animation:'' [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Stratojet]]; Wheeljack and Sprocket drive out of a tunnel.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Gutcruncher speaks!
: "Estroy them!" [again, ''sic'']
:*'''Action Master vehicles''' [https://www.youtube.com/watch?v=Sp-NuhjHtdI] - Edited down from the previous commercial.

[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]

{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol''' and '''Construction Patrol''' [https://www.youtube.com/watch?v=yLNCyUzbY8E]

: ''Animation:'' Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
: ''Narration:'' Victor Caroli.
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=eB7wH9mQ8_c] - Abbreviated (and accelerated) version of the previous commercial. [[Neil Ross]] jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=Ns4BQom7owA]

: ''Animation:'' Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base.
:''Notes:'' Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker); Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane.
: ''Narration:'' Victor Caroli.
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=HVjluRHZ_XU] - Edited down from the previous commercial.

==1999==
*'''Kid Rhino Video Trailer'''

: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a zoo by buying Kid Rhino's home video releases.
: ''Notes:'' The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=vuHpWBTT7ZI]
: Scenes from ''The Transformers: The Movie'' play as text narration overlays promote the features of the DVD.
: ''Notes:'' This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.

==2008==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''Transformers G1 Awakening trailer 1''' [http://www.youtube.com/watch?v=oRbWH14tT0M]
: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.

==2009==
*'''Transformers G1 Awakening trailer 2''' [http://www.youtube.com/watch?v=yLkqZmEf7CY]
: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage.
: ''Notes:'' The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.

==2011==
*'''Cobra-palooza Megatron-A-Thon''' [http://www.youtube.com/watch?v=T7oU1C9Vtqs]
: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon.

==2014==
*'''Transformers 4 July Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.
{{-}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial/Revenge of the Fallen

2021-01-30T16:57:12Z

Walruslaw:

{{suite}}
{{Nav-rotf}}
Like its predecessor, ''[[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]]'' featured a large multimedia ad campaign. ''Revenge of the Fallen'' didn't have quite as many theatrical trailers as ''Transformers'', not having movie and international exclusive trailers. However, it did surpass the 2007 film in TV advertising for the theatrical and IMAX releases with an extra four spots for a total of twenty-six. In addition to the theatrical trailers and TV ad spots, several preview segments were shown online. These segments were unique clips from the film, where as online advertising for ''Transformers'' consisted mostly of the trailers and early TV spots.

Also like the previous film, ''Revenge of the Fallen'' had a number of tie-in ads featuring returning brands like [[Burger King]] and new ones such as [[Kmart]] and [[M&M's]]. The tie-in video game was even more heavily advertised than the last with more than double the number of trailers. Advertising for the toy line was handled in a manner similar to the first film. Action figures were limited to an initial overview ad, and two later ones for the [[N.E.S.T. Global Alliance]] sub-line. In advertising for other play patterns, the [[Robot Powered Machines]] were highlighted with three ads.

''Revenge of the Fallen'''s home video release had a heavier push than its predecessor with seven television ads for both the DVD and Blu-ray versions. Additionally, a preview trailer was released online, demonstrating the Optimus Experience feature of the special edition releases. Even a radio ad was produced to advertise the home video releases, albeit a modified version of a TV spot soundtrack.

===Theatrical trailers===
[[File:ROTF Sam Bumblebee cry.jpg|right|upright=1.67|thumb]]
* '''Teaser trailer''' [http://vimeo.com/3239526]/[http://www.youtube.com/watch?v=l7sSGO8rDbU] (separate IMAX end screen)
Released 17 February 2009. Protoforms hit Paris, Egypt, aircraft carrier. ''From director Michael Bay... and executive producer Steven Spielberg...'' "You don't stop, you don't hide, you run. You hear what I'm saying?!" Aired in front of the ''Friday the 13th'' remake and ''Watchmen''.

* '''Trailer #1''' [https://www.youtube.com/watch?v=fnXzKwUgDhg]/[http://www.youtube.com/watch?v=OOQ5NUn8zeQ] (IMAX end screens)
Released 4 May 2009. "Bee, I wanna talk to you about the college thing." Aired in front of ''[[Star Trek]]'' and ''[[X-Men]] Origins: [[Wolverine (Marvel)|Wolverine]]''.

* '''Trailer #2''' [http://vimeo.com/5283844]
Released 21 May 2009. Begins with longer version of the "Bee, I wanna talk to you about the college thing." scene. Aired in front of ''Terminator: Salvation'' and ''Night at the Museum: Battle of the Smithsonian''.

===TV spots===
[[File:ROTF-DemolishorPrime.jpg|right|upright=1.67|thumb]]
[[File:Rotf-paris.jpg|right|upright=1.67|thumb|"Can you hear me now? Good."]]
[[File:Ravagerotfteaser.jpg|right|upright=1.67|thumb]]
Many conveniently gathered into one online spot by [[Michael Bay]] himself. Thanks, Michael Bay!

* '''Big Game spot''' [http://www.traileraddict.com/trailer/transformers-2/super-bowl-spot]
Air date 1 February 2009 during the Super Bowl. Protoforms hit aircraft carrier. Sam backs away. [[William Lennox|Lennox]] points. ''Revenge... Revenge...''

* '''Forms''' [http://vimeo.com/4719348]
Air date 18 May 2009. "It's not over." ''Revenge... takes... many... forms.'' "We got a whole lotta fight comin' our way!"

* '''It's On''' [http://vimeo.com/4719904]
Air date 18 May 2009. "What you're about to see is top secret. Do ''not'' tell my mother." "We detected radioactive signatures all over the world."

* '''Greatest Enemy''' [http://vimeo.com/4719776]
Air date 18 May 2009. ''They have returned... to finish... what they started.'' "''SAAAAM!''" A bizarre bit of background "music" sounds appropriately like a screaming person - alarmingly appropriate as we watch thousands of sailors die aboard a sinking aircraft carrier!

* '''Destiny''' [http://vimeo.com/4936917]
Air date 31 May 2009. "Hey beautiful! Made you a long distance relationship kit." "I'm here for your help, Sam."

* '''Fate''' [http://vimeo.com/4985710]
Air Date 3 June 2009. "Fate rarely calls upon us at a moment of our choosing." "This isn't my war!" "It soon will be." "SAM!!" "OPTIMUS!!"

* '''Drums''' [http://vimeo.com/5125388]
Air date 12 June 2009. Presumably named for its soundtrack! ''From director Michael Bay...'' "I thought we had peace." ''And Executive Producer Steven Speilberg...'' "I'm here for your help, Sam."

* '''Wanted''' [http://vimeo.com/5125729]
Air date 12 June 2009. "The aircraft carrier [[USS Theodore Roosevelt|USS ''Roosevelt'']] goes down off the East Coast." ''On June 24th...'' "They're here to ''hunt'' you." "What we need is to explore every possible diplomatic solution."

* '''Mystery''' [http://vimeo.com/5125817]
Air date 12 June 2009. "Mikaela, something just happened to me. I'm seeing symbols!" "They want what's in my mind!"

* '''Let's Roll Kids''' [http://vimeo.com/5125665]
Air date 12 June 2009. ''On June 24th...'' "Wow!" ''Get ready...'' "Freaky, right?" ''For the summer's biggest adventure.'' "RUN!"

* '''Stomp''' [http://vimeo.com/5125624]
Air date 12 June 2009. "This isn't my war." "I fear it soon will be." "Time to lay down some whoopass."

[[File:ROTF Sam Exits Bumblebee.jpg|right|upright=1.67|thumb|They didn't make any efforts to transform our summer either.]]
[[File:Rotf-princetonaerial.jpg|right|upright=1.67|thumb]]
[[File:ROTF Sam Cube fragment.jpg|right|upright=1.67|thumb|Let's see...Decepticons defeated, Autobots victorious, Sam still has Mikaela, and Bumblebee still can't speak. "Everything will change"? More like everything will stay the same.]]

* '''Team Kids''' [http://vimeo.com/5125510]
Air date 12 June 2009. "Wow." "I'm here for your help, Sam." ''Only one team... will transform your summer.'' "It's upgrade time!"

* '''Adventure Kids''' [http://vimeo.com/5125471]
Air date 12 June 2009. "I'm seeing symbols. They gotta mean something, like a message, or a map." "Can you read these?" "Read?!" "Noooo, we don't really do much reading."

* '''Save the World''' [http://vimeo.com/5190942]
Air date 16 June 2009. "Hey beautiful!" "So you think you can make it through those East Coast winters without me?" "Oh my god..." "I am seeing symbols in my mind."

* '''Space Moms''' [http://vimeo.com/5191049]
Air date 16 June 2009. "You're the first Witwicky ever to go to college." "Look what I found! It's your little baby booties!" "You're gonna be okay, Mom." "Welcome to Astronomy 101. What do we know about SPACE?!"

* '''Evolved''' [http://vimeo.com/5190871]
Air date 16 June 2009. ''They have returned. They have evolved. On June 24th...'' "I thought we had peace." "We've kept much from you, Sam." Includes an edited version of the Horrible Electronic Scraping Noise from the first ''Transformers'' trailer, whee!

* '''Ancient Power''' [http://vimeo.com/5205852]
Air date 16 June 2009. "What you're about to see is top secret." "The Transformers? They've been here a lonnnnng time." "Freaky, right?"

* '''Everything''' [http://vimeo.com/5205888]
Air date 16 June 2009. ''On June 24...'' ''Everything...'' ''Will change.'' "Don't freak out! Don't freak out!" "Whhrrreshheee?"

* '''Bumblebee''' [http://vimeo.com/5206069]
Air date 16 June 2009. ''You won't believe... what's about to change. On June 24th... get ready for the summer's biggest adventure.'' "RUUUUUUUN!" Features kitchen appliances, [[Devastator (ROTF)|Devastator]] combination.

* '''Coming''' [http://www.youtube.com/watch?v=Ez6Byx3p8-M]
Air date 18 June 2009. ''On June 24...'' [[Sideswipe (Movie)|Sideswipe]] transforms, does some fancy skating and then slices [[Sideways (ROTF)|Sideways]] in half.

* '''Critical Acclaim''' [http://www.youtube.com/watch?v=O_WW8CJgEhQ]
Air date 24 June 2009. "Astonishing" - Alistar Harkness, ''The Scotsman''; "Thrilling" - Orlando Parfitt, ''IGN Movies (UK)''; "Better than the original" - Shawn Edwards, ''FOX-TV''; "Don't freak out. Don't freak out."

* '''IMAX''' [http://www.youtube.com/watch?v=0ry3GixhczQ]
Air date 29 June 2009. Modified version of "Forms" with ''Experience it in IMAX.'' replacing "We got a whole lotta fight comin' our way!" and the "Bumblebee!" scene removed. Has a stinger telling viewers ''Visit IMAX.com for showtimes.'' added to the end.

* '''Critical Acclaim #2''' [http://www.youtube.com/watch?v=Pj0gIXmkaBc]
Air date 8 July 2009 (??). "Astonishing" - Alistar Harkness, ''The Scotsman''; "Thrilling" - Orlando Parfitt, ''IGN Movies (UK)''; "A masterpiece" - Todd Gilchrist, ''Cinematical.com'' "#1 Movie in America" Features an entirely different set of scenes compared to "Critical Acclaim". This spot also differs from the first Critical Acclaim by not having the quotes spoken.

* '''Magic''' [http://www.youtube.com/watch?v=Zo2g770jIkk]
Air date unknown. "Watch the magic happen." ''Summer's biggest adventure has arrived.'' "Uh-oh."

* '''Critical Acclaim #3''' [http://www.youtube.com/watch?v=-0djgksNBnY]
Air date unknown. "Let's roll!" ''Critics are calling Transformers'' "The most fun you'll have...in theaters this summer." - Shawn Edwards, FOX-TV; "Bigger and better than the original." - Mark S. Allen, CBS-TV; "I spent my whole life lookin' for aliens, and you're carrying around one in your purse like a little chihuahua."

* '''Now Playing''' [http://www.youtube.com/watch?v=tK59HYgTATs]
Air date unknown. "Augh!" "BUMBLEBEE!!" ''Transformers.'' "I cannot live with this psychotic alien in my garage." Ends with a stinger asking viewers to buy the first Transformers movie on DVD and Blu-ray.

===Promo reels and online clips===
[[File:ROTF Starscream Sam Mikaela.jpg|right|upright=1.67|thumb]]
* '''ShoWest online clip'''
Released online 20 April 2009. Lengthy segment of [[Sam Witwicky|Sam]] talking to [[Bumblebee (Movie)|Bumblebee]] in the garage, followed by previously unseen action sequences, released to MichaelBay.com for only 12 hours.

* '''MTV Movie Awards clip''' [http://www.youtube.com/watch?v=R6aVjBYRzJ4]
Air date 31 May 2009. Movie clip featuring Sam and [[Mikaela Banes|Mikaela]] hiding and running from Decepticons.

* '''Michael Bay Chevy segment''' [http://www.youtube.com/watch?v=o-De67tpJ84]
Online footage released ?? 2009. Footage of the Autobots in car form driving heroically across the desert and through the woods.

* '''Moviefone clip''' [http://www.moviefone.com/movie/transformers-revenge-of-the-fallen/30589/video/transformers-revenge-of-the-fallen-clip/26222676001]
Released online 12 June 2009 at Moviefone.com. 1:02 segment of Lennox and [[Robert Epps|Epps]] leading a covert op team into an attack by Devastator.

[[File:Appliancebots.jpg|right|upright=1.67|thumb]]
* '''Your Worst Nightmare''' [http://vimeo.com/5176954]
Released online 15 June 2009 at MichaelBay.com. 1:30 segment of Mikaela on the phone with Sam, and dealing with an [[Wheelie (ROTF)|interloper]] in her workshop.

* '''Paramount UK clip''' [http://www.facebook.com/video/video.php?v=101273016549646&ref=mf]
Released online 19 June 2009 via Paramount UK's Facebook account for the movie. 1:04 segment of Sam accidentally bringing kitchen appliances to life and then hiding from the ensuing chaos.

===TV tie-in commercials===
{{anchor|Burger King}}
*'''Burger King'''
** '''Twins/Now''' [http://www.youtube.com/watch?v=WmV4EuHXy1c] A group of kids stand around a yellow Camaro waiting for "Bumblebee" to transform. [[Skids (ROTF)|Skids]] and [[Mudflap (ROTF)|Mudflap]] drive up, transform, and join the kids in their wait. The group becomes disappointed upon seeing the owner of the car show up. "Aw man." "That ain't no Bumblebee." "That's just some dude's car."
**'''Mayhem Now Playing''' [https://www.youtube.com/watch?v=wt1F2mOlLCY] A man exits from a [[Burger King]] and realizes he has the grand prize winning game piece for the [[Transform Your Way]] contest. The [[King]] transforms from his broiler mode and busts through the wall to present the man with his prize. The man gasps, "Whoa, a million bucks", at the sight of a pallet of cash being dropped at his feet. The restaurant's manager appears, saying "That's about how much it'll take for me to fix this mess. (To the King) This counts as your break, you know that right?". The King hangs his head. ''Let the King transform '''your''' life.''
** '''Game pieces''' [http://www.youtube.com/watch?v=IGaG2OhLn_U] Features excerpts from the movie of [[Bumblebee (Movie)|Bumblebee]] somersaulting from the Witwickys' garage and [[Megatron (Movie)|Megatron]] rising from the depths of the [[Laurentian Abyss]]. Also has a CGI segment featuring the giveaway prizes. ''Autobots or Decepticons? Choose a side in the Transform Your Way game at BK and you can win an all new Chevy Camaro, LG Home Theater system, and other prime prizes, even a million bucks.''
**'''Commercial #4''' [http://www.metacafe.com/watch/3158901/burger_king_transformer_2009_commercial/] Two guys sit outside of a Burger King restaurant, on the tailgate of a pick-up truck. Colt scratches off his game piece, revealing a grand prize winner. Inside, the King transforms from broiler to robot and inadvertently scares a nearby worker. Back outside, Colt reveals to his buddy that he's just won a million bucks. "Sure you did Colt." The King busts through the restaurant wall and steps in front of an armored truck, forcing it to stop. The King bangs on the roof of the truck, causing the rear doors to open and a handful of bills to fly out. Colt (dejectedly): "That's not a million dollars." The King gestures as if to say "I've got it" and then lifts up the front end of the truck dumping out the rest of the million dollars plus a security guard. "Whoa, you won a security guard too." ''Let the King change your life. Play "Transform Your Way" '''now''' for a chance to win a million bucks.''
[[File:Kmart Dad Day Commercial.jpg|right|upright=1.4|thumb]]

* '''[[Kmart]]''' [http://www.youtube.com/watch?v=O5N14y_jW_A]
"Transform Your Dad": We see the side of a building with a shadow that appears to belong to [[Optimus Prime (Movie)|Optimus Prime]]. The camera zooms out to reveal that shadow is actually that of the Kmart mascot, Mr. Bluelight. He is holding stacks of merchandise in each arm and asks, "Who were you expecting, one of the Transformers?". Ah yes, silly us. The rest of commercial is the announcer explaining the [[Transform Your Dad]] promotion.

[[File:LG Versa ROTF Commercial.jpg|right|upright=1.4|thumb]]
* '''LG Versa''' [http://www.youtube.com/watch?v=sLUnwCJV0IA]
A man walking with his new phone finds Optimus Prime with his sensors and logic circuits clearly damaged. Or so it would seem, as Prime repeatedly deems the phone/camcorder/gps/laptop a Decepticon. The man chuckles at Optimus' misguided fixation only to have an actual Decepticon crouch down behind him for an attack. Naturally, this causes the man to flee.

{{anchor|M&Ms}}
[[File:M&Ms ROTF Commercial.jpg|right|upright=1.4|thumb]]
* '''[[M&M's]]''' [https://www.youtube.com/watch?v=HLDEuz27aNk]
[[Red (M&M)|Red]] and [[Yellow]] stand on a platform, overlooking the loading docks for the new Strawberried-Peanut Butter M&M's. Red: "Who's delivering the new Strawberried Peanut Butter M&M's?" Yellow: "Uh, that big truck." Optimus Prime then drives up, transforms, and THROWS A TRAILER THROUGH AN ELECTRICAL POWERLINE! Red responds to Optimus' wanton destruction of property by clapping sarcastically. Way to go Optimus.

* '''Scene.ca Hollywood trip giveaway''' [http://www.dailymotion.com/video/x9nq7y_scene-ca-presents-see-transformers_shortfilms]
Text narration, on a silhouetted California hills background, informs us that if we watch ''Transformers: Revenge of the Fallen'' on [[June 24]]th, we could win a VIP trip to Hollywood or other exclusive prizes. Registration at Scene.ca was required.

* '''T-Mobile HTC HD2 "Hello"''' [http://www.youtube.com/watch?v=-ztE3GN8C5k]
A hand starts playing footage from Revenge of the Fallen on a vertically oriented HTC smartphone. As the footage begins to play, the phone is turned to be horizontal and the video is skipped ahead to [[Demolishor (ROTF)|Demolishor]] running from the Autobots.
: ''Notes:'' This ad began airing in March 2010.
: ''You used to pick up your phone and say "Hello.". Now you say "Hel-lo!"''

* '''''[[Revenge of the Fallen (video games)|Transformers: Revenge of the Fallen The Game]]'''''
**'''New York Comic-Con Trailer''' [https://www.youtube.com/watch?v=bBx4JEgQorc] Debuted at [[New York Comic Con]] 09 on February 6, 2009. Optimus Prime narrates: "Citizens of Earth. For some time we have lived among you. Hiding in plain sight. Protecting you from a threat we thought extinguished. But we were wrong. I am Optimus Prime and now our war must become yours." Thanks Optimus!
**'''Gameplay Reveal Trailer''' [https://www.youtube.com/watch?v=5K_sxQh8-qg] Online trailer released 7 May 2009. Autobot and Decepticon oriented trailers combined into one without narration. Voice clips of Optimus Prime and [[Soundwave (ROTF)|Soundwave]] play over the end of the first half. ''Unite. Protect. Defend.'' ''Enslave. Punish. Destroy.''
**'''One Shall Stand Trailer''' [https://www.youtube.com/watch?v=OB6Sv6XQUok] Online trailer released 27 May 2009. Optimus Prime again narrates: "This stalemate cannot last. One side must win. And yet the battle continues."
**'''[[Wii]] Debut Trailer''' [https://www.youtube.com/watch?v=bDOMCwx21Zc] Online trailer released 16 June 2009. ''A game built from the ground up for the Wii.''
**'''Launch Trailer''' [https://www.youtube.com/watch?v=XveW5fFo63Q] Online trailer released 19 June 2009. Optimus Prime narrates: "The last Great War is upon us."
**'''Multiplayer Trailer''' [https://www.youtube.com/watch?v=l3b-yTJ406s] Online trailer released 24 June 2009. No narration. ''Join the war in a multiplayer experience like no other.''
**'''TV Commercial''' [http://gameads.gamepressure.com/tv_game_commercial.asp?ID=9911] Air date unknown. Optimus Prime: ''Don't. Just. Watch. Fight.''

===Toys===
[[File:ROTF Toy Commercial.jpg|right|upright=1.4|thumb]]

{{anchor|Movie Characters}}
* '''Movie Characters''' [https://www.youtube.com/watch?v=xz463U9ujgA]
:''Narration:'' [[Worfimus Prime]], a Peter Cullen soundalike who sounds more like [[Michael Dorn|Worf]] than Optimus Prime.
:''Toy segment:'' The various toys are transformed by offscreen kids playing in yet another large, mostly empty room that resembles a basement or warehouse.
:''Features:'' Optimus Prime, [[Megatron (Movie)|Megatron]], [[Ironhide (Movie)|Ironhide]], [[Starscream (Movie)|Starscream]], Bumblebee, Sideswipe, Skids and [[Rampage (ROTF)|Rampage]].
:''Notes:'' The commercial features both movie excerpts and original CGI animation of Optimus Prime.
:''It is time to stand with us and prove there is more to YOU than meets the eye!''

{{anchor|Power Bots and Gravity Bots}}
* '''[[Power Bots]] and [[Gravity Bot]]s''' [http://www.youtube.com/watch?v=LF52pbN0A94]
:''Narration:'' Worfimus Prime and [[Dynamic!]]
:''Toy segment:'' Power Bot Megatron destroys a sand pyramid and then lands in front of Bumblebee. Bumblebee demonstrates his cannon arm while Optimus Prime deploys his wings. Optimus takes flight and rams into Megatron. The Gravity Bots then race towards each other on a diorama road, stopping just in the nick of time to avoid a tragic accident.
:''Notes:'' This commercial features the same intro and exit as the previous commercial.
:"I AM MEGATRON!"

{{anchor|Voice Mixer and Plasma Cannon}}
[[File:Bumblebee RolePlay Commercial.jpg|right|upright=1.1|thumb|I hate it when I get my Schwartz twisted.]]
* '''Bumblebee Voice Mixer and Plasma Cannon''' [https://www.youtube.com/watch?v=ormt9k9JrQI]
:''Narration:'' Worfimus Prime.
:''Toy segment:'' A kid runs around and plays with the toys in a city area with a lot of greenery.
:''Notes:'' Again, the Optimus intro and exit are reused.
:''I, am Optimus Prime and I have sent Bumblebee to protect our human allies and to train them in the Autobot way.''

{{anchor|RPMs}}
* '''[[Robot Powered Machines]]''' [http://www.youtube.com/watch?v=dZNBJ34AHvE]
: ''Animation:'' Optimus Prime running and transforming inside a tunnel to reveal the R.P.M.s logo on his grill.
: ''Narration:'' [[Worfimus Prime]] and [[Mutt]]
: ''Toy segment:'' Megatron and Optimus Prime zoom along. Bumblebee flies off the end of a freeway as [[Sideswipe (Movie)|Sideswipe]] passes underneath. Bumblebee's two "modes" are shown off followed by groups of Autobot and Decepticon R.P.M.s. Optimus Prime and Megatron are released to run headlong into each other when suddenly...a cut to the end shot.
: ''The Autobots and Decepticons are taking the battle to the road!''

* '''R.P.M.s Offer''' [https://www.youtube.com/watch?v=SlT_9Bodz_M]
: ''Narration:'' [[Brian Cummings]].
: ''Toy segment:'' Skids, Bumblebee, Sideswipe and Prime dodge the Devastator Showdown track set's traps and pitfalls.
: ''Notes:'' Advertises a special offer where parents can call or go online to order the track set for $39.99 and get six free R.P.M. cars. Clips of Devastator from the ''Revenge of the Fallen'' movie are featured. A clip of Optimus Prime saying "Well done Autobots." is voiced by a soundalike.
: ''You can call 866-92-TRACK or visit TransformersOffer.com to order the Transformers track set including one R.P.M. car plus three bonus R.P.M.'s all for $39.95 plus shipping and handling. AND as part of this TV offer, you'll get another three R.P.M. cars, FREE! That's six additional cars, a twenty-four dollar value, FREE!''

* '''Devastator Track Set''' [http://www.youtube.com/watch?v=Wr8AOPk1VyE]
: ''Narration:'' Dynamic!
: ''Toy segment:'' Two boys bring a microwave out to a garbage truck sitting at the end of their driveway. They taunt the microwave in very evil sounding voices: "Prepare to meet your doom!" "A trash grinder!" "Now feel the wrath of Devastator!". The two begin laughing maniacally as they toss the microwave into the back of the garbage truck and watch it get crushed. The truck's driver looks on, wondering who let these kids out of the asylum. The ad ends with brief clips of Devastator's eyes flashing and R.P.M. Skids racing through the set before getting caught in a trap.
: ''Play for real. Join the Autobots as they battle the most destructive Decepticon ever in the Transformers Devastator Track Set!''

{{anchor|Supreme Devastator}}
* '''Supreme [[Devastator (ROTF)|Devastator]]''' [http://www.youtube.com/watch?v=aICVcqUv-JI]
: ''Narration:'' Worfimus Prime
: ''Toy segment:'' The [[Constructicon (ROTF)|Constructicons]] form Devastator in the desert. A group of Autobots subsequently confront Devastator.
: ''Features:'' Devastator, Knock Out, Dune Runner, Optimus Prime, [[Jetfire (Movie)|Jetfire]], Skids, Mudflap, Ironhide and Ratchet
: ''Notes:'' Uses the Optimus intro and exit. [[Dune Runner (ROTF)|Dune Runner]] and [[Knock Out (ROTF)|Knock Out]] are shown being smashed by Devastator.
: ''A crew of six Decepticons with a '''twisted''' form of teamwork.''

{{anchor|Global Alliance}}
[[File:NEST Global Alliance Commercial.jpg|right|upright=1.4|thumb]]
* '''[[N.E.S.T. Global Alliance]]''' [https://www.youtube.com/watch?v=ebHL1bvSeeQ]
: ''Narration:'' Worfimus Prime
: ''Toy segment:'' [[Lockdown (ROTF)|Lockdown]] and [[Bludgeon (ROTF)|Bludgeon]] do stuff in the jungle. [[Ironhide (Movie)|Recon Ironhide]] and Bumblebee arrive to stop them.
: ''Features:'' Lockdown, Bludgeon, Alliance Bumblebee, Recon Ironhide

* '''N.E.S.T. Global Alliance Recon [[Ravage (ROTF)|Ravage]]''' [http://www.youtube.com/watch?v=V0xbm0-Q5Cg]
: ''Narration:'' I've Got A Cold
: ''Toy segment:'' Recon Ravage is shown from three angles simultaneously as the narrator tells us we can "capture an exclusive Decepticon". The [[NEST]] Alliance pack is shown as the narrator mentions it. The mission guide and NEST stickers are then shown as the narrator explains they are needed for sending away for Ravage. The third sticker is shown to come from an [[Armorhide (Movie)|Armorhide]] figure. The form with Ravage and the NEST Alliance pack are each shown one more time.
: ''Features:'' Recon Ravage

{{anchor|Double}}
* '''Double Your Action Giveaway''' [http://www.hasbro.com/transformers/en_US/play/details.cfm?guid=D9E9DEE7-19B9-F369-103A-6FA838929384&src=endeca]
: ''Narration:'' Dudemeister & Worfimus Prime ("Autobots, roll out!")
: ''Toy segment:'' Re-used footage from "Bumblebee Voice Mixer and Power Cannon", "Power Bots and Gravity Bots" and "Movie Characters" along with some new shots of toys to represent the stuff you can buy and receive free. The narrator explains the promotion as the footage is being shown.
: ''Spend 25 dollars and get a 25 dollar value...FREE!''

===Home Video===

* '''The Optimus Experience''' [http://www.youtube.com/watch?v=d6qnvSurvm0]
Online promo clip released 15 September 2009. Narration is text only. ''Prepare for augmented reality.'' "I'm seeing symbols." ''An exclusive 3D holographic experience. Activated by special edition DVD and Blu-ray packages.'' "What you're about to see is top secret." ''Solve the puzzle. Optimus Prime needs your help.'' "OPTIMUS!"

* '''Home Video''' [http://www.youtube.com/watch?v=ew17q8o22rM]
Air date unknown. ''On Tuesday, October 20th'' "This isn't my war." "It soon will be." "OPTIMUS!" ''Own the number one movie of the year. Transformers.''

* '''Home Video 2''' [http://www.youtube.com/watch?v=_ndNVzVhWUA]
Air date unknown. ''On Tuesday, October 20th'' "I thought we had peace." "I'm here for your help." "This isn't my war." "It soon will be." ''Own the number one movie of the year.'' "You don't hide, you run." ''Transformers.''

* '''Home Video 3''' [http://www.youtube.com/watch?v=Wchc4Fj9JWY]
Air date unknown. "What you're about to see is top secret. Do not tell my mother." ''On Tuesday, October 20th you can be the first to bring home Transformers.'' "It looks exactly like a truck." "Freaky, right?"

* '''Home Video 4''' [http://www.youtube.com/watch?v=Yg-926xBLk8]
Air date unknown. ''On DVD and Blu-Ray.'' "The first Witwicky ever to go to college." "Look what I found. It's your little baby booties." "You're gonna be okay mom." "Welcome to Astronomy 101. What do we know about space?" ''From director Michael Bay. This Tuesday, bring their world, home to yours.'' "BUMBLEBEE!" ''Transformers.''

* '''Home Video 5''' [http://www.youtube.com/watch?v=w0TQndAe7Ig]
Air date unknown. "I thought we had peace." "I'm here for your help Sam." "This isn't my war." "It soon will be." "Augh!" "SAM!" ''Own the number one movie of the year. Transformers. A Michael Bay film.''

* '''Home Video 6''' [http://www.youtube.com/watch?v=UqMxLA3FuRs]
Air date 19 October 2009. The audio track for this spot was used as a radio ad, the ending modified after October 19. Optimus Prime's narration is voiced by [[Peter Cullen]]. "Citizens of Earth, I am Optimus Prime. I come to you with a message of great importance. For the first time in history, an object of tremendous power is available to all. Many have fought to possess this object." "OPTIMUS!" "And tomorrow, it can be ''yours''." ''Transformers. A Michael Bay film. Own the number one movie of the year.''

* '''Home Video 7''' [http://www.youtube.com/watch?v=E9lDshWjDn4]
Air date 27 October 2009. This is a modified version of the third home video spot with the narration updated to reference ''Revenge of the Fallen'''s status as the number one release. "What you're about to see is top secret. Do not tell my mother." ''Bring home the number one DVD in America.'' "Looks exactly like a truck." "Freaky right?" ''Transformers. Buy it on DVD and Blu-ray for as low as $14.99''

[[File:KevinButler.jpg|upright=1.67|thumb|'''''A STICK.''''']]
* '''PlayStation 3 - Only Does Everything (Blu-ray Player)''' [http://www.youtube.com/watch?v=pQrxfBOo_Mo]
Air date unknown. [[Sony]]'s former American [[PlayStation]] mascot-slash-fictitious then-employee {{w|Kevin Butler (character)|Kevin Butler}}, identified this time as the VP of Blu-ray superiority, answers unhappy grandchild Luke Hirshberg's complaint that his grandmother won't stop playing Blu-ray movies on his PS3. Kevin tries to guilt the lad by pointing out his grandmother's comparative lack of alternatives for entertainment as a child. While the ad is mainly pimping the PS3's Blu-ray playing capabiltity, the capability is shown off in the background of both Luke's house and the Sony offices by the playing of ''[[Transformers: Revenge of the Fallen (film)|Transformers: Revenge of the Fallen]]'' on Blu-ray. Halfway through, a text blurb at the bottom of the screen mentions ''Revenge of the Fallen'' and ''Star Trek'' being available on Blu-ray from [[Paramount Pictures|Paramount Home Entertainment]].
:"Know what she did for fun when she was your age? She pushed a hoop with a stick." "ButIwannaplay-" ''"With a stick."'' "I'vebeenwaitingall-" '''''"A stick."'''''

{{-}}
==Notes==
* The names of the first 20 TV spots (Big Game spot though Coming), Your Worst Nightmare, Twins/Now, Mayhem Now Playing and T-Mobile HTC HD2 "Hello" are official titles of those ads.

[[Category:Commercials|Revenge of the Fallen]]
[[Category:Revenge of the Fallen media]]
[[Category:Toys]]

Commercial

2020-12-17T22:23:47Z

Walruslaw: /* Toys */

{{disambig2|TV advertisements|the bits between the show and the ads|Commercial bumper}}
{{suite}}
{{-}}
[[File:Targetmasters.jpg|upright=2.2|thumb|And watch the cartoon, too! It's not nearly this pretty, but it gives you time to blink.]]
Despite the existence of comics, cartoons, and other media intended to advertise [[Toy|Transformers toys]], Hasbro has routinely commissioned standard [[television]] '''commercials''' to promote their current toy lines. These commercials typically use a combination of animation and live-action film featuring the characters/toys in question.

During the Generation 1 days, animation used in the commercials consisted largely of newly commissioned pieces that told a story. Since then, nearly all animation featured in ''Transformers'' commercials can be classified as either re-used excerpts from the current cartoon or short animations used to merely introduce the ad. Live-action toy segments have stayed mostly the same, with most US and international ads showing kids (or a pair of hands) transforming the toys. Japanese ads, by contrast, have shown a much larger preference for stop-motion toy segments.

As the goal of any advertising is to influence the viewer into buying the advertised product,''Transformers'' commercials have naturally played a large part in the perception of the [[Transformers brand]]. The narration of [[Victor Caroli]], along with the animation, enabled Generation 1 commercials to create the idea of a Transformers world with many stories to be told. The ''Beast Wars'' ad campaign created a similar feel of a whole world waiting to be explored but this time with organic beasts. This recurring theme of a huge world of stories has captivated many a Transformers fan and is largely responsible for the brand's rabid [[fandom]]. More recently, the massive ad campaigns for the [[live-action film series]] and associated merchandise has kept the Transformers brand in the eye of the public, and made the films feel like the blockbuster events they were intended to be.
{{note|Each commercial entry includes a transcript of its narration. There are a number of different conventions used to denote different types of speech. ''Italics'' are used to indicate when the narrator is speaking. "Quotes" denote non-narrative speech such as a character or actor talking in-universe, a sound effect from a toy, or an excerpt from a cartoon. {Curly braces} denote singing or rapping. [Square braces] indicate on-screen text narration.}}
{{TOC|limit=2}}

==Generation 1==
Generation 1's marketing is a master class in how to sell toys, with many of its ideas still being used in Transformers ads today.
{{main|Commercial/Generation 1}}

==Generation 2==
Generation 2's marketing, much like the toyline itself, started as a redesign of it's predecessor. Also like the toy line, it became more quintessentially 90's as it progressed.
{{main|Commercial/Generation 2}}

==Beast Wars==
The Beast Wars toyline represented a significant change in the direction of the brand, with changes in detailing, articulation and concept. The commercials had their own changes, with a new narrator, a different approach to showing off the toys and less animation.
{{main|Commercial/Beast Wars}}

==Animorphs==
Animorphs represented a brief throw back to the narration approach of the later [[Commercial/Generation 1|Generation 1 ads]] by having the characters of [[Jake (Animorphs)|Jake]] and [[Tobias]] provide narration. Unlike the earlier ads, which had [[Optimus Prime (G1)|Optimus Prime]], [[Megatron (G1)|Megatron]] or [[Galvatron (G1)|Galvatron]] sharing time with [[Victor Caroli]] and [[The Other Guy]], Jake and Tobias are the sole narrators.
[[File:AnimorphsCommercial.jpg|upright=1.1|thumb|"ИƎI⅃A?"]]
===1999===
====Toys====
*'''Animorphs''' - [http://www.youtube.com/watch?v=3Boqg792QOk 30 sec], [http://www.youtube.com/watch?v=ty0k87cP5z8&t=0m35s 15 sec]

: Narration: Two unknown kids, one portaying Tobias and one portraying Jake (possibly [[Shawn Ashmore]] as Jake).
: Toy segment: [[Visser Three]] emerges from a large cardboard tube, transforms , flexes his spring loaded claw and then fires a missile from his other hand. His 'real' (a costume glove) hand is then shown before revealing his shadow on the side of a large holding tank. This is followed by Jake flipping his head to his halfway mode and Jake flipping up his hawk mode head in order to show that "they can change too". [[Aximili-Esgarrouth-Isthill|Ax]] walks up to Visser Three, transforms and then fires his tail stinger missile to knockdown Visser Three. [[Marco]], [[Jake (Animorphs)|Jake]], and [[Tobias]] watch [[Rachel]] launch Visser Three by pouncing onto a makeshift seesaw.
: Notes: A brief explanation of the ''[[Animorphs]]'' story, with one of the characters saying "Animorphs, Transformers!" Features Jake, [[Size class|Deluxe class]] Tobias, [[Size class|Mega class]] Ax, Mega class Visser Three, gorilla Marco and Rachel. Some footage from the ''Animorphs'' TV series is seen, and an instrumental version of the series' theme plays underneath. The synthesized "Transformers!" digital voice (as with the concurrent ''Beast Wars'' ads, apparently taken from older ''Generation 1'' ads) plays at the end. The toy segment is filmed in what bizarrely looks like a very fancy and poorly lit office with different organizers and other metal office supplies being used by the kids to create their imagined environment.
: (Alternating, starting with Jake) ''"The alien invasion has begun, and it's up to the five of us to stop them. Animorphs Transformers! The evil Visser Three is the leader of the Yerks" "He can morph from evil Andalite."'' ''"To Inferno creature."'' ''"With grasping claws." "And firing jaws." "But we can change too, into any animal we touch. And when heroic Ax changes into a scorpion...Visser Three is gonna get stung."'' ''"To save the human race, we pounce like animals." "Make the change"'' Both: ''"Animorphs!"''
{{-}}
* '''Animorphs 2''' - [https://www.youtube.com/watch?v=bTacGrfYdwQ 30 sec]
: Narration: Two unknown kids, one portaying Tobias and one portraying Jake (possibly Shawn Ashmore as Jake).
: Toy segment: Jake is transformed from human to Tiger with the camera focusing in on his head as it switches between it's three states. A brief segment of Jake changing from the TV show is shown before cutting back to the toy's right claw gauntlet being put on and then the toy in tiger mode posed on a metal framework. Tobias gets the same style transformation shot, followed by a shot of the toys wings being expanded. This is followed by two sequences from the first commercial, the early part where Visser Three emerges, transforms and demos his features and the last part where Rachel pounces.
: Notes: This ad is similar to the first ad, using most of the same Visser Three footage. It has a different, more energetic narration that actually discloses who the narrators are and gives Tobias a little bit larger role. There is a larger emphasis on Jake and Tobias and Ax is not featured at all.
: (Alternating, starting with Jake) ''"The alien invasion has begun, and it's up to the five of us to stop them. Animorphs Transformers! We've been given an incredible power." "To morph, into any animal we touch!" "I'm more than just Jake now, I'm changing with the ferocious power of the tiger, my hands getting fierce claws!" "I'm Tobias, morphing from human to hawk, my wings FORMing for air attack!" "The evil aliens led by Visser Three are here and there's only one way to change his plans" "pounce like animals!"'' Both: ''"Animorphs!"''

[[File:Animorphs Tri-Rex Commercial.jpg|upright=1.1|thumb|]]
* '''Tri-Rex and Ultra Visser Three''' [http://www.youtube.com/watch?v=M-01GOn5_RA 30 sec], [https://www.youtube.com/watch?v=qQzqxBpq5bM 15 sec]
: Live action: Live action [[Cassie]], Jake and Marco, having been startled by the shadow and roar of Visser Three, duck into a nearby museum. They touch the foot of a Tyrannosaurus skeleton and combine into [[Tri-Rex]]. Later a second clip is shown of the three forming Tri-Rex in front a black background with what looks like smoke effects.
: Narration: Two unknown kids, one portraying Tobias and one portraying Jake (possibly Shawn Ashmore as Jake).
: Toy segment:Visser Three transforms and prowls around a desktop with office supply diorama elements that looks similar to the previous ads. Tri-Rex transforms to T-Rex mode, demonstrates it's electronic roar, steps in front of Visser Three, and then shows off it's stomping electronic sounds by stomping through a sand pit and a "fence" that appears to be made from a number of unconnected pieces of sidewalk chalk standing on end.
: ''Notes:'' It appears to be dark out when the three run from Visser Three, as well as in the museum, and no else seems to be around. This would seem to imply that they broke in. Might wanna destroy the security video after you deal with Visser Three kids!
: Tobias: ''"To battle evil this big..."'' Both: ''Animorphs Transformers!'' Jake: ''"We have to morph into something bigger!"'' Tobias: ''"New Visser Three morphs to beast! And then to a creature even more terrifying."'' Jake: ''"Claws that fly!"'' Tobias: ''"To stop him, we pull together."'' Both/All: ''"Three fight better as one!"'' Jake: ''"To win big, you gotta get big. Tri-Rex!"'' Tobias: ''"Visser Three..."'' Both: ''"Prepare to get stomped!"'' Robot Voice: "Transformers!" Both: ''"Animorphs!"'' Jake: ''"New Visser Three and new electronic Tri-Rex each sold separately."''
{{-}}

==Beast Machines==
For Beast Machines, [[Hasbro]] took a very minimalist approach to it's marketing by producing only three ads over it's two years of availability. This may have been impacted by also needing to spend on ads for [[Beast Wars: Transformers (toyline)|Beast Wars]] and Animorphs in 1999. The toy ads marked a return to using children in the ads, as opposed to the "pair of hands" manipulating the toys from off-screen approach of Beast Wars and Animorphs. The children were featured in school settings, engaging in rivalries over whose toy was more "powerful". These debates also provided the narration for the ads, with traditional narration (if any) relegated to the static end frame. This began the current trend of having toy segments that do not make use of dioramas in some fashion. While Beast Machines was not the first line to have commercials featuring "Fast Motion" transformations, that honor going to the last year of Beast Wars ads, it was the first to go all in on them. The new tag line for the toy ads was "The challenge is in the change.".

The move from syndication to network television resulted in new forms of advertising for the cartoon. The Fox Kids network would run short 10 second ads during the credits of their various shows to promote shows coming up later that morning. Occasionally, they'd even run the 10 second ads during normal commercial breaks. The changeover also resulted in "Network" versions of commercials with station agnostic narration. The same ads could have station specific versions as well. The end of the ad would just show a graphic for the show and the time, leaving it to the station to add narration and graphics. However, the biggest effect from the move to Fox Kids was that the cartoons now got promoted before they even aired. Fox Kids kicked off the marketing campaign on [[August 11]]th [[1999]] by advertising a "first look" at the show to air on [[August 14]]th during Digimon. This "first look" turned out to be the [[Evolution Revolution]] music video. The music video was re-aired the following weekend, both in a shortened version that ran twice and a replay of the original two minute version. Between the spectacle of a music video and the drastic differences in the animation style and character design, the video was quite the ''revelation''.

===1999===
====Toys====
[[File:Jetstorm and Primal Commercial.jpg|upright=1.1|thumb|That kid in the back? Way too excited.]]
* '''Deluxe Jetstorm and Optimus Primal''' - [http://www.youtube.com/watch?v=9qIVLD-NelA&t=13m59s 30 sec], [http://www.youtube.com/watch?v=csjzeY8vXqA 15 sec]
: Animation: Cartoon excerpts showing [[Jetstorm (BM)|Jetstorm]] firing at Optimus Primal and Optimus Primal jumping down from somewhere.
: Narration: [[SUNDAY SUNDAY SUNDAY!!!]]
: Toy segment: Two boys at school fight in the only honorable way — by badly transforming Optimus Primal and Jetstorm.
: Older kid: "Three o'clock at the flag pole." Younger kid: "I'll BE there!" Older: "Beast Machines Jetstorm's gonna kick your can!" Younger: "Not if Optimus changes first. Optimus, ready for battle!" Older: "It's over monkey-boy!" Younger: "Your flight's been canceled! Who's next?" ''New Beast Machines Transformers, the challenge is in the change.''

==== Cartoon ====
* '''First Look''' - [https://www.youtube.com/watch?v=4qIkfT81hOA&t=7m04s 30 sec]
: Animation: [[Cheetor (BW)|Cheetor]] and [[Rattrap (BW)|Rattrap]] emerging from the light of the [[Oracle (BM)|Oracle]].
: Narration: [[Jess Harnell]]
: Notes: This ad began airing on August 11th, 1999 and continued to air through the following Saturday morning of August 14th, leading up to airing of the Evolution Revolution music video. The linked version of the ad is the one that aired on Saturday morning.
: ''Coming this fall...to Fox Kids...Beast Machines. Don't miss an exclusive first look.''

[[File:Evolution Revolution.jpg|upright=1.1|thumb|It's a conversion re-version.]]
* '''[[Evolution Revolution]]''' - [http://www.youtube.com/watch?v=vUH4qfS1xRc Long], [http://www.youtube.com/watch?v=4qIkfT81hOA&t=9m34s Short]
: Animation: Excerpts from [[The Reformatting]] and [[Master of the House]].
: Narration: ''Coming this fall to Fox Kids!'' at the very end by Jess Harnell
: Notes: The full video debuted on August 14th, 1999 and was replayed the following Saturday, August 21st. The shorter version of the video aired during two different breaks earlier that same morning.
: ''It's a transformation revelation! It's Beast Machines.''

* '''Series premiere promo''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s 30 sec]
: Animation: Excerpts from [[The Reformatting]] and [[Master of the House]].
: Narration: [[Neil Ross]]
: Notes: This ad first aired on [[August 28]]th, 1999. It would continue to be used after the premiere to advertise new episodes.
: ''It's an all new show for a renegade group of Beast Machines.'' "You can teach an old ape new tricks." ''Who are now on Cybertron fighting unknown foes.'' "Welcome to Cybertropolis." ''With a whole new look...'' "Thought I had slick cat moves before? Check this out!" ''and a whole new attitude!'' "I am transformed!" ''Transform your Saturday morning when Beast Machines premieres September 18th at ten, only on Fox Kids.''

{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|Premiering Sat. Sept. 18th 10:00am||0:30 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s
|-
|Premiering Sat. Sept. 18th 11:00am||0:30 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=11m09s
|-
|Station||0:30 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=11m41s
|-
|Premiering Sat. Sept. 18th 10:00am||0:20 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m11s
|-
|Premiering Sat. Sept. 18th 11:00am||0:20 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m36s
|-
|Station||0:20 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m55s
|-
|Premiering Sat. Sept. 18th 10:00am||0:10 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m18s
|-
|Premiering Sat. Sept. 18th 11:00am||0:10 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m30s
|-
|Station||0:10 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m42s
|}

* '''Season One promo''' - [http://www.youtube.com/watch?v=3Wj8B6ZAh9s 10 sec]
: Animation: Various cartoon excerpts.
: Narration: Tom Kane
: ''An ape, a cat, a spider, a rat and a bat. Go wild with Beast Machines. This Saturday morning at 11, only on Fox Kids.''

[[File:MasterTheBeastCommerical.jpg|upright=1.1|thumb|Hey look, they put the [[Void]] in the poster!]]
* '''Master the Beast Sweepstakes''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m55s 30 sec]
: Animation: Excerpts of [[Blackarachnia (BW)|Blackarachnia]] transforming, [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] turning his head, Optimus Primal landing in [[beast mode]], Megatron glaring, the Maximals together, Optimus Primal at the Oracle, Cheetor turning his head, Blackarachnia opening her eyes, Optimus Primal transforming, Rattrap in beast mode.
: Narration: Unknown
: Notes: This was an ad for the [[Master the Beast]] sweepstakes contest.
: ''Does changing into Beast Machines sound cool to you? Then enter Fox Kids' "Master the Beast" sweepstakes. If you win, you're off to Vancouver, to check out the 3D animation, and get your face featured on a Beast Machines poster. Plus lots of Beast Machines and Beast Wars toys will be yours. One thousand others will win a Beast Machines action figure. To enter, watch Beast Machines on Fox Kids then write down your favorite character with your name and address and send it to Fox Kids Master the Beast PO Box 4040 Beverly Hills CA, 90213 by October 1st.''

* '''End of the Line promo''' - [http://www.youtube.com/watch?v=ykgTS7btJPk 30 sec]
: Animation: Excerpts from [[End of the Line]].
: Narration: Jonathan David Cook
: Notes:: This spot aired several times throughout the morning of ''End of the Line's'' initial airing.
: "The time has come. The final battle is at hand." ''This morning, all sides have the key to...'' "Worldwide armageddon!" "Doomsday." ''But who will be the first to turn it?'' "We finish this now Megatron!" ''Is this truly the end of the line?'' "End game." ''Be there for this all new Beast Machines.''

* '''YTV promo''' - [http://movies.tfarchive.com/movies/Beast_Machines/Beast_Machines_Commercial2.mpg 30 sec]
: Animation: Excerpts of the Optimal/Transmetal 2 and Beast Machines versions of Optimus Primal, Blackarachnia and [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]] from the respective series.
: Narration: Edward Glen
: Notes: Each characters' ''Beast Wars'' Season 3 form is followed by their ''Beast Machines'' form accompanied by the narrator describing the changes as though he's narrating a fashion show.
: ''Makeover madness. Here's the old Optimus and here's the new Optimus for a new millenium! Fresh, fun and fabulous!'' "Of course!" ''Now Blackarachnia, shown here in Beasties, wanted a bold new look that screamed success. Isn't she stunning? She de-serves it! Everyone's favorite bad guy Megatron, always the egomaniac, went bigger and badder. Puh-lease! Everyone knows not to wear stainless steel after Labor Day! Beast Machines, tonight at seven-thirty. Keep it weeeeeeeeeeeird! On YTV.''

=== 2000 ===
==== Toys ====
[[File:Beast Machines Supreme Cheetor Commercial.jpg|upright=1.1|thumb|]]
* '''Supreme Cheetor''' - [http://www.youtube.com/watch?v=0BEoOHppwAU&t=5m39s 30 sec], [http://www.youtube.com/watch?v=jWdT3yalzvw 15 sec]
: Animation: Two excerpts featuring [[Cheetor (BW)|Cheetor]] transforming.
: Narration: None, apart from "New Beast Machines Electronic Cheetor Supreme sold separately" by the Cheetor Kid.
: Toy segment: Two kids face off in a gymnasium, surrounded by cheering friends. Megatron Kid makes threats to the other kid, who whips out Supreme Cheetor. Megatron Kid congratulates Cheetor Kid after losing their match.
: Notes: The Cheetor toy is oddly referred to, not as a Supreme size Cheetor, but as Cheetor Supreme as though supreme is part of his name.
: Older kid: "You up for a challenge?" Younger kid: "Let's do it!" Older: "Evil Megatron's gonna get—" Younger: "Stomped by Cheetor Supreme!" Crowd: "Whoa!" Younger: "He's huge as a cat, and ever bigger as a robot!" Older: "HO-LY—" Younger: "He's the biggest, baddest, Beast Machine ever. And watch this!" ''Beast Machines! The challenge is in the change!'' Older: "Nice match, big guy." Younger: "New Beast Machines Electronic Cheetor Supreme. Sold separately."

[[File:BM Ultras Commercial.jpg|upright=1.1|thumb|"Nightscream likes EXTRA ketchup." (Actual dialog)]]
* '''Nightscream and Ultra Jetstorm''' - [http://www.youtube.com/watch?v=gs_268NcQew 30 sec]
: Animation: Excerpts of Jetstorm and [[Nightscream (BM)|Nightscream]] transforming.
: Narration: None, apart from "New Beast Machines Electronic Jetstorm and Electronic Nightscream sold separately" by Jetstorm Kid.
: Toy segment: Two kids ordering food are informed by the lady behind the counter that there is only one order of fries left, so they decide to fight it out with their Transformers. The "bad" kid grabs Ultra Jetstorm and shows it off for viewers' benefit, while the "good" kid transforms his Ultra Nightscream and shoots Jetty with his disk launcher. Nightscream Kid wins and tells Jetstorm Kid that "Nightscream likes EXTRA ketchup." on his fries. Jetstorm Kid warns him not to push it.
: Small kid: "I'll take it." Slightly bigger kid: "No, I'LL take it!" Both: "Challenge!" ''Beast Machines!'' Bigger kid: "Jetstorm will strike. Like. Lightning." ''The challenge is in the change!'' Smaller kid: "No way! Nightscream's gonna— clip your wings." Bigger kid: "Your day is over Nightscream." Smaller kid: "You're grounded Jetlag!" <kids cheer> ''Beast Machines! The challenge is in the change!'' Smaller kid: "Nightscream likes EXTRA ketchup." Bigger kid: "Don't push it. New Beast Machines Electonic Jetstorm and Electronic Nightscream, sold separately."

==== Cartoon ====
* '''Season Two promo''' - [http://www.youtube.com/watch?v=3ibydIv9aeU 20 sec]
: Animation: Various cartoon excerpts.
: Narration: [[Maurice LaMarche]] (?) and various local announcers.
: ''Maximize your mornings for an all new season of Beast Machines!'' "Fantastic!" ''You'll meet new friends.'' "My name's Botanica" ''New enemies.'' "YESSSSS..." ''Plus a ton of a new thrills.'' "Blammo!"

* '''YTV promo 2''' - [http://www.youtube.com/watch?v=qwGkNh2EM08| 30 sec]
: Animation: An excerpt from [[Endgame Pt. III: Seeds of the Future]] as normal, then reversed in a loop.
: Narration: Edward Glen (as Optimus Primal) in an intentionally doofy voice dub featuring any other voice removed and the original sound effects replaced with more comedic ones.
: Notes: A bewildered Optimus Primal finds himself falling and then grabs onto some molding on the side of a building. The molding gives way and he falls down the side of the building. He mistakes the sparks created by his scraping fingernails as something shooting from his fingers. He finally catches another piece of molding as Megatron (in his Optimal Optimus body) strafes him. As he tries to explain that he's not [[King Kong]], the scene reverses itself and he finds himself stuck in some sort of time loop. This ad doesn't mention anything about the series finale from which the animation is taken. In fact, this seems to be just a regular old promo for the show. Assuming this aired before [[Endgame Pt. II: When Legends Fall]], anyone eagle-eyed enough to spot Optimal Optimus' jetmode would've caught a hefty spoiler.
: (Falling) "Auuuuuugh, oof. Whoaaaa, oof. Heywhatarethosethingscomingatme—augh. Oh, these things—oh, hey, I'M NOT KING KONG I TOLD YOU I'M OPTIMUS, what the, oh I gotta hide, oh, ho, whatever those things are, augh, these beams gotta be stronger, auuuuuuuuugh, hey, oh no, here they come again, what is going on, I'm in a time warp, get me out of here! Augh. Oh no! These things are, auuuugh!" ''Beast Machines. Thursday at eight.'' ''Keep it weird.'' ''On YTV.''

==== Other ====
[[File:BM Battle for the Spark Sweepstakes Commercial.jpg|upright=1.1|thumb|]]
* '''Battle for the Spark Sweepstakes''' [https://www.youtube.com/watch?v=-N5CZ46obTI 30 sec]
: Animation: Various excerpts from Endgame Pt. II.
: Narration:
: Notes: This was a commercial for the [[Battle for the Spark sweepstakes]].
: "You're not getting these sparks." ''Beast Machines' Battle for the Spark continues. The challenge is to help them change. Enter the Fox Kids Beast Machines Battle for the Spark Sweepstakes. You and a friend could win lots of Beast Machines toys including a [[Cheetor_(BW)/toys#BMNSC|Night Slash Cheetor]]. Plus all the computer gear you need to maximize the power of your own Beast Machines toys. One thousand others win Beast Machines Rattrap and Optimus Primal toys. To enter, mail a postcard with your name and address by March 24th to Fox Kids Beast Machines P.O. Box 4040 Beverly Hills 90213. Brought to you by Hasbro and Fox Kids.''
{{-}}
==Robots in Disguise (2001)==
''Robots In Disguise'' featured a return to some of the distinctive traits of ''The Transformers'', namely the "More than meets the eye" and "Robots in disguise" taglines and the use of Kidmation. The return to the original tag lines has continued to the present day, at least for the main toylines. The Kidmation involved both of the kids featured in the ad turning to the camera while each holding one of the toys up to it and mouthing along with the "Robots in disguise" lyric of the commercials' theme music. The theme song was unique to the ads, being a completely different song from that of the actual cartoon. ''Robots in Disguise'''s toy ads featured a distinctive video effect of letterboxing widescreen format footage of kids playing with toys. At the start of an ad, the top border would be red with text "Transformers" and the lower border would be blue with the words "Robots in Disguise". During the ad the borders would change to a single color (red for the Autobots, blue for the Decepticons) with a faction name at the bottom and character names rotating at the top. The toy segments themselves took place mainly in various indoors locations such as a basement or the upstairs and front lawn of a house. The Trainbots ad, appropriately enough depicts the kids as riding inside of a bullet train. The ads continued the use of "Fast Motion" transformations and added a new disclaimer noting that "actual change times may vary".

The cartoon advertising was very similar to Beast Machines, keeping many of the same tactics such as network versions of ads, shorter 10 second versions of ads and advertising during the end credits of other shows. Robots in Disguise got an advertising campaign for it's premiere episode, much like its predecessor. Unlike its predecessor, it sadly did not receive its own music video.

=== 2001 ===
====Toys====
[[File:Omega Prime Commercial.jpg|upright=1.1|thumb|Neither golden retriever, nor lawn mower, nor white picket fence, nor bright of day, shall stay these kids from the swift completion of their appointed Prime.]]
*'''Optimus Prime''' and '''Ultra Magnus''' - [http://www.ridforever.info/Video/commercials-toys/HASBRO_COMMERCIAL_OMEGA_2_.MPEG 30 sec]
: Animation: [[Megatron (RID)|Megatron]] transforms, and Optimus Prime finds himself surrounded by the [[Predacon (RID)|Predacons]].
: Narration: [[Steve Blum]]
: Kidmation: The two kids featured in the ad.
: Toy segment: Two kids who live next door to each other grab their respective Autobot Super figures and run into each other at full speed; as soon as they touch, they combine!
: Notes: One of the kids had a poster for the 1986 animated movie in his room. The whole commercial has a dubbed over feel, as Megatron and Optimus Prime sound nothing like the voices used for the show (presumably because casting had not yet been done) and the sound quality of the narration seems below that of the rest of the commercial.
:*'''Optimus Prime''' and '''Ultra Magnus''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=0m50s 30 sec], [http://www.youtube.com/watch?v=VjOMoTKCSMM 15 sec] - Same as previous commercial, but Neil Kaplan voices Optimus Prime and the narration is the actor used for the rest of the ''Robots in Disguise'' commercials. The blank panels in the first kid's comic book have been filled in with an appropriate screenshot and quote, though it's still surrounded by panels from "[[Prime Time!]]". Also, the background music doesn't stop while the kids shout to each other from their windows.
: "You can't get away this time Optimus Prime!" "Ultra Magnus, I need your help." Kids: "Ultra Magnus! I'm in trouble!" "I'll be right there!" ''Transformers! More than meets the eye!'' ''Beware Megatron, Optimus Prime and Ultra Magnus combine to form the supreme warrior.'' Kids: "Omega Prime's unstoppable!"

[[File:Megatron Sky-Byte and Autobot Cars Commercial.jpg|upright=1.1|thumb|Nope, still not fearsome or impressive.]]
*'''Megatron''', '''Sky-Byte''' and '''[[Autobot Brothers|Deluxe Cars]]''' - [https://www.youtube.com/watch?v=88McwgXBxk8 30 sec], [http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m20s 15 sec]
: Animation: CGI Optimus Prime transforms from truck to super-mode; Cartoon excerpts of Megatron (with [[Daniel Riordan|correct voice]]) talking, Optimus transforming, and [[Sky-Byte (RID)|Sky-Byte]] taking a chunk out of the rear of a moving vehicle.
: Narration: Steve Blum
: Kidmation: The two kids featured in the ad.
: Toy segment: Kids yell the names of the toys while showing them off or transforming them. They do this in what appears to be a poorly lit basement of some sort.
: Notes: "Prowl" just does not sound fearsome or impressive no matter how much you growl when you yell it.
: Megatron: "Optimus Prime, my Predacons will crush you into scrap metal!" Kid 1: "Sky-Byte, attack!" Optimus Prime: "Take on the Autobots and you'll be the one crushed, Megatron!" Kid 2: "Side-Burn!" Kid 1: "X-Brawn!" Kid 2: "PROWL!" Both: "GO!" ''Transformers, each sold separately. Actual change time will vary.''

[[File:TeamBulletTrainAndGalvatronCommercial.jpg|upright=1.1|thumb|"We are VR!"]]
* '''Team Bullet Train and Galvatron''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m18s 30 sec], [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m48s| 15 sec]
: Animation: Cartoon excerpts - [[Team Bullet Train]] finishes forming [[Rail Racer (RID)|Rail Racer]]; [[Megatron (RID)|Galvatron]] says "Foolish Autobots! Bring it on!".
: Narration: Steve Blum
: Kidmation: The two kids featured in the ad.
: Toy segment: Two kids play with the bullet trains aboard a subway car.
: Notes: The narration names Midnight Express then Rapid Run, but they're shown on screen in the reverse order. Rail Racer, the ''Autobot'' combiner, is strangely described as "rampaging".
: ''Transformers Combiners. Link up Team Bullet Train. Midnight Express, Rail Spike and Rapid Run become the rampaging Rail Racer.'' "Foolish Autobots, bring it on!" ''And tangle with the ten forms of the evil Galvatron. Transformers, actual change time may vary. Combiners robots are built from multiple figures. All sold separately.''

[[File:RID 2001 Landfill and Ruination Commercial.jpg|upright=1.1|thumb|]]
* '''[[Landfill (RID)|Landfill]] and [[Ruination (RID)|Ruination]]''' [https://www.youtube.com/watch?v=ouJoCHzQzIg&t=361s 30 sec], [http://youtu.be/IZ8d6dIpuqk?t=30 15 sec]
: Animation: None.
: Narration: Steve Blum
: Kidmation: The two kids in the front most desks of the classroom, turning around and holding out Ruination and Landfill to the camera.
: Toy segment: A school bell rings at 1:30PM signaling...the end of a period? The beginning? Whatever it is, two kids at the back of the room take this opportunity to each pull out one of [[Heavy Load (RID)|Heavy Load]] and [[Mega-Octane]]. After converting each to their torso modes, the two kids hand their robot to the kid in front of them to add the next robot. This continues down the line until the kids in front complete the fully formed combiners and turn to show them to the camera.
: Notes: Seriously, what is the ringing bell signaling? It's 1:30PM so it's not the end of the school day. There's no teacher in the clasroom, so it could be the beginning. But the ringing is the kids cue to play, which they wouldn't do during class. Since a teacher is never seen, it could be the start of study hall, but then why wait for the bell? On top of all this, the kids in the background just appear to keep working the whole time like the bell doesn't matter. Argh. The order in which the components for Landfill are added appears to be [[Heavy Load (RID)|Heavy Load]], [[Grimlock (RID 2001)|Grimlock]], [[Hightower (RID)|Hightower]], [[Wedge (RID)|Wedge]]. Hightower is assumed to follow Grimlock, since it's not clearly shown but the reverse order wouldn't make sense as two disconnected legs would have to be passed forward. The Ruination order is impossible to determine as Rollbar is initially shown as the first limb connected to Mega-Octane, but a later scene shows him being transformed alongside Ro-Tor before Ro-Tor is added.
: ''Transformers: Combiners. One by one, five Decepticons combine to form the ruthless? Ruination. Four awesome Autobots become the unstoppable Landfill. What begins with one small robot, ends with one mighty machine! Actual change time may vary. Combiner robots formed from multiple figures, all sold separately.''

====Cartoon====
* '''Series premiere promo''' - [http://www.youtube.com/watch?v=4qIkfT81hOA 30 sec]
: Animation: Various cartoon excerpts.
: Narration: [[Koji Onishi]] ([[Jason Spisak]]), [[Optimus Prime (RID)|Optimus Prime]] ([[Neil Kaplan]]) and various other Autobots as a group, "ONLY on [[Fox Kids]]".
: Koji: ''Strap in, because this ride's about to...'' "Transform." "Transform!" ''Transform! Shift it, make it, turn it, twist it!'' Koji: ''Predacons, you've messed with the wrong planet!'' ''Shape it, size it, live it, we got it!'' Koji: ''Autobots, Megatron's arrived on Earth'' "Coming." "Hahahaha..." "Optimus, battle mode NOW!" ''Fight it, take it, strike it, we stopped it!'' Koji: ''All right!'' "Let's do IT again!" ''Don't miss the premiere of Transformers: Robots In Disguise, Saturday morning, September 8th. ONLY on Fox Kids.''

* '''Series premiere promo #2''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=0m30s 20 sec]
: Animation: Excerpts from [[Battle Protocol!]]
: Narration: ONLY on Fox Kids
: ''They came to destroy earth. NOW, the only ones strong enough to take them on,'' "Autobots, emergency!" ''are hiding right, under, your...HOOD!'' "Transform, NOW!" ''Don't miss the premiere of Transformers: Robots In Disguise, Saturday morning, September 8th. ONLY on Fox Kids.''

* '''Shift, Shape, & Save''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m35s 30 sec]
: Animation: Various cartoon excerpts.
: Narration: Koji Onishi (Jason Spisak), Optimus Prime (Neil Kaplan), various other Autobots as a group, and John Garry.
: Notes: While this ad is named "Shift, Shape & Save", the ad's narration says "Shift, Shape, and ''Strike''". This commercial was aired in various lengths with various end tags. Version names below are confirmed, except where noted.
: ''Hey, wanna lift? Because where we're going, these Autobots watch your back to protect you—'' "Now!" ''Whoaaa! —from the Predacons using three ultra mega moves!'' "Shift, shape, and strike!" "Here, lemme give you a hand." "Let's get out of here!" ''Alright, now that's what I call mass transit!'' ''Transformers: Robots In Disguise. All new, this Saturday morning at eight Eastern, seven Central and Pacific. ONLY on Fox Kids.''
{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|All New Saturday 8E/7C&P||0:30 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m35s
|-
|Mon-Fri Afternoons & Saturday Mornings||0:30 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=2m09s
|-
|Station||0:30 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=2m41s
|-
|All New Saturday 8E/7C&P||0:20 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=3m14s
|-
|Mon-Fri Afternoons & Saturday Mornings||0:20 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=3m36s
|-
|Station||0:20 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m00s
|-
|Coming Up (unconfirmed)||0:20 NET||http://www.youtube.com/watch?v=dN4yssbZv5A
|-
|All New Saturday 8E/7C&P||0:10 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m23s
|-
|Mon-Fri Afternoons & Saturday Mornings||0:10 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m35s
|-
|Station||0:10 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m49s
|-
|Coming Up (unconfirmed)</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=PWnayVCMUC0
|}

* '''Cartoon promo''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=5m47s 20 sec], [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m08s 10 sec]
: Animation: Excerpts of Optimus Prime, Ultra Magnus, [[Scourge (RID)|Scourge]], Galvatron and the [[Commando (RID)|Commandos]].
: Narration: Koji Onishi (Jason Spisak).
: ''Sit down, hold on and hush up, because in the battle for Earth, you're either gonna lead, follow, or get out of the way!'' "Tremble with fear, I AM GALVATRON!" "You're goin' down, down, down, down." "Transform!" ''Catch an all-new episode of Transformers: Robots in Disguise, next Saturday morning only on Fox Kids!''

* '''Cartoon promo 2''' - [http://www.youtube.com/watch?v=pkCmDrNmGpY&t=12m19s 20 sec]
: Animation: Many of the same excerpts used in "Shift, Shape, & Save".
: Narration: [[Don LaFontaine]]
: ''This summer, Fox Kids will transform your TV into a blockbuster action machine. Transformers. Today after Digimon, on Fox Kids.''

* '''Cartoon promo 3''' - [http://www.youtube.com/watch?v=ewNb3osmAJY 30 sec]
: Animation: Many of the same excerpts used in "Shift, Shape, & Save" along with excerpts of [[Fortress Maximus (RID)|Fortress Maximus]] and "Super" [[Side Burn (RID)|Side Burn]].
: Narration: Alternating unknown male and female announcers.
: [Weight:] Male: ''"Fifteen tons."'' Female:''"All muscle."'' [A.I.:] ''"Artificial intelligence."'' ''"It's real."'' [Engine:] ''"One hundred thousand horse power."'' ''"Real dominance."'' [Fuel:] ''"The Matrix powers."'' ''"High octane."'' [Speed:] ''"From zero to action."'' ''"In a flash."'' [Mission:] ''"To save Earth."'' ''"No surrender."''

==Go-Bots==
Go-Bots was not a large campaign for Hasbro with only two known ads. But it's notable nonetheless, because the rap is back! And this time without the tortured rhymes.

===2002===
[[File:Go Go Go Bots Commercial.jpg|upright=1.1|thumb|Now if the guy had found a way to turn the "each sold separately" disclaimer into a rap too...]]
*'''[[Transformers: Go-Bots (franchise)|Transformers: Go-Bots]]''' [http://www.youtube.com/watch?v=GBmvKjRvUbU 30 sec], [http://adland.tv/commercials/hasbro-playskool-transformers-go-bots-2003-015-usa 15 sec]

: Animation: Cartoon excerpt of [[Aero-Bot]] transforming while [[Beast-Bot]] and [[Speed-Bot]] look on.
: Narration: [[Rap Guy]]
: Toy segment: The toys turn around on invisible turntables and transform.
: {Sent to Earth from a world far away, Trans-for-mers Go-Bots can save day! Go Go Go Bots. Transformers: Go-Bots. A robot is what you see but that's not all that it can be. Aero-Bot, Beast-Bot, and Speed-Bot go! They only change, when you say so! Go Go Go Bots. When danger strikes, they rearrange. One, two, three, got the power to change! Go Go Go Bots. Transformers: Go-Bots.} ''Playskool plays cool. Transformers: Go-Bots located in the Playskool aisle. Sold separately.''

===2003===
*'''[[Hauler-Bot]]''' [http://www.youtube.com/watch?v=Qjt1bbhIUYI 30 sec]

: Animation: Hauler-Bot departs a distant planet, then lands on Earth.
: Narration: [[Rap Guy]]
: Toy segment: Two boys playing with the Hauler-Bot components in front of green-screened techno-ish backgrounds of varying colors.
: Notes: Yes, the race car Go-Bot being loaded into Hauler-Bot is in fact named Aero-Bot. We don't get it either.
:{Sent to Earth from a world far away, Hauler-Bot Go-Bot saves the day! Go Go Go Bots. GoGoGo Go-Bots! Hauler-Bot is what you see, you can change him into three. Go Go Go Bots.} "Robot mode activated!" {Pteradactyl, turtle, robot go! They rearrange when you say so! Hauler-Bot's in trucking mode. Load Aero-Bot and hit the road. Go Go Go Bots.} ''Playskool plays cool. Hauler-Bot and other Go-Bots figures each sold separately. Located in the Playskool aisle.''

==Armada==
===2002===
''Transformers: Armada'' carried through some of the ''Robots In Disguise'' advertising elements, using the red and blue borders (albeit thinner and without the character names) for the first years' ads and using a very similar theme song. In contrast to it's predecessor, it shifted away somewhat from having the kids and animation clips provide most of the narration. The majority of the ads have a formal narrator providing story context for the battle being waged by the children.

==== Toys ====
[[File:First Armada Toy Commercial.jpg|upright=1.1|thumb|But when I looked behind me, I only saw... uh... nine sets of footprints?]]
* '''[[Mini-Con]]s, [[Red Alert (Armada)|Red Alert]], [[Starscream (Armada)|Starscream]], Megatron''' [http://www.youtube.com/watch?v=O4b34MifYuw 30 sec], [https://www.youtube.com/watch?v=cjpMkFL5SRw 15 sec]
: Animation: From a sand background, CGI [[Sonar (Armada)|Sonar]] emerges from a [[Mini-Con storage panel]]. Sped-up cartoon footage of [[Megatron (Armada)/Cartoon continuity|Megatron]] transforming.
: Narration: [[Even Keel]]
: Toy segment: Kids play with the toys in a sandy environment with a sunset background. ''Woo woo woo woo.'' "Swindle. Starscream. Missiles away. Powerlink Mini-Cons for maximum firepower!"
: Kidmation: Terrifyingly large-mouthed kids hold the toys and mouth "robots in disguise" while the camera bobs drunkenly.
: ''Newww Transformers: Armada. With Powerlinking Mini-Con '''warriors!''' Unite them with Transformers: Armada figures to unlock hidden features.'' Kid 1: "Longhorn, Powerlink to Red Alert!" ''Unlock new weapons, new attacks...'' Kid 2: "Swindle, Starscream, missiles away! Powerlink Mini-Cons for maximum firepower!" ''New battles in the fight between good and evil. Newww Transformers: Armada. Each sold separately, actual change time will vary.''

* '''Megatron and Optimus Prime''' [http://www.youtube.com/watch?v=3L5LGd3l6n0 30 sec], [http://www.youtube.com/watch?v=FeIiiHch-_E 15 sec]
: Animation: From a watery background, CGI [[Grindor (Armada)|Grindor]] emerges from a storage panel. Cartoon excerpt: [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] stock footage.
: Narration: Even Keel
: Toy segment: Kids play with the toys in a sand-laden diorama environment. That ''can't'' be good for Prime's electronic innards.
: Kidmation: The large-mouthed kids again, with different toys.
: ''Newww Transformers: Armada. Join Optimus Prime and Megatron in the battle for the Mini-Cons.'' Kid 1: "Megatron, prepare for attack!" ''But Optimus Prime prevails in three modes: vehicle, base and super robot. '''YOU''' convert the truck cab, the trailer unfolds into a Mini-Con base station. Then convert again to build SUPER Optimus Prime.'' Kid 2: "Back off, Megatron!" ''Newww Transformers: Armada. Each sold separately, actual change time will vary.''

[[File:Armada Supercon commercial.jpg|upright=1.1|thumb|[[David Willis|Walky's]] dream job.]]
* '''[[Laserbeak (Armada)|Laserbeak]], Hot Shot, Demolishor''' [http://www.youtube.com/watch?v=tWMvc3rWfk0 30 sec], [http://www.youtube.com/watch?v=3BXd6S3c_F4 15 sec]
: Narration: Even Keel
: Animation: From an ice background, CGI [[Jolt (Armada)|Jolt]] emerges from a storage panel. Cartoon excerpts: [[Hot Shot (Armada)|Hot Shot]] stock footage; [[Demolishor (Armada)|Demolishor]] and [[Cyclonus (Armada)|Cyclonus]] running and firing.
: Toy segment: Kids play with the toys in a snowy diorama environment.
: Kidmation: The large-mouthed kids yet again, with different toys.
:''Newww Transformers: Armada. With Powerlinking Mini-Con warriors that unlock newww attacks and weapons.'' Kid 1: "Laserbeak reporting, Decepticons in range!" ''Convert Hot Shot, then Powerlink with Jolt to fire missiles.'' Kid 1: "Now let 'em have it!" Kid 2: "Demolishor, Blackout counterattack!" ''The Mini-Con battle continues in a Transformer fight to the finish. Newww Transformers: Armada. Each sold separately, actual change time will vary.''

==== Cartoon ====

* '''Premiere movie promo''' [http://www.youtube.com/watch?v=HPMEyvRI63E 1 min], [http://www.youtube.com/watch?v=usvMNiU1qg0 30 sec]
: Animation: Various excerpts from the first three episodes of ''Armada''.
: Narration: [[Peter Cullen]]
: Notes: ''Armada's'' first three episodes were combined into a mini-movie for its premiere on [[Toonami]]. This ad was kind of a big deal to fans as it was the first time Peter Cullen had done any work related to Transformers in thirteen years, dating back to the [[Action Master]] ads. There's a bit of cognative dissonance between the narration describing the Autobots as "peaceful defenders" and the clip following being of Prime unleashing an attack.
: ''For centuries untold, the Transformers have waged war across the universe.'' "Move out!" ''On one side, Autobots. Peaceful defenders of Cybertron.'' "Maximum blast!" ''The other, Decepticons. Destructive scourge of the galaxies.'' "You have no way to stop us." ''The prize? Mini-Cons. An ancient race of power enhancing Transformers. Inadvertently, two teens have activated a signal, bringing the chaos of this war to planet Earth.'' "You have something of mine." ''Whoever can possess the Mini-Cons will command their great power. Now, every Transformer in the universe will fight to claim them. Or die trying.'' "Give it up Megatron!" ''Transformers: Armada. Friday at four. MUCH MORE than meets the eye!'' "It's time to turn it up!" ''Only Toonami.''

* '''Five days a week promo''' [http://www.youtube.com/watch?v=95i3ez_-sBs 30 sec]
: Animation: Various excerpts from the first three episodes of ''Armada''.
: Narration: [[Peter Cullen]]
: ''The age old battle between Autobots and Decepticons has shifted to Earth.'' "You have no way to stop us." Whoever can possess the Mini-Cons will command their great power. Now, every Transformer in the universe will fight to claim them. Or die trying. Now five days a week. Transformers: Armada. Starting next Monday at 5:30. Much more than meets the eye.'' "It's time to turn it up!" ''Only Toonami.''

* '''Cartoon promo''' [https://www.youtube.com/watch?v=yuDqaJ4MgFw 30 sec]
: Animation: Various cartoon excerpts, plus a brief CGI scene of TOM 2.0.
: Narration: None, just the sound bytes from the various cartoon excerpts and the text "Transformers: Armada" at the end.
: "Time to settle this once and for all, Megatron!" "I intend to crush you!" "Move out!" "Alright!" "Transform!" "Let the games begin!" "There's no stopping us." "Transform!" "Transform!" "It is our destiny to take control of the Mini-Cons and bring the Autobots to their knees!" [Transformers Armada]

* '''''Armada'' marathon''' [https://www.youtube.com/watch?v=IGH-OmBiKTM 30 sec]
: Animation: Various cartoon excerpts, plus a brief CGI scene of TOM 2.0.
: Narration: TOM 2.0 ([[Steve Blum]])
: Notes: The phrase uttered by TOM at the end of the ad, "{{w|klaatu barada nikto}}" is a reference to the 1951 sci film ''{{w|The Day the Earth Stood Still}}''. It appears this is meant to indicate that the marathon is an event so momentous it will make the Earth stand still. That or TOM is Earth's greatest hero.
: "Transform!" "—form!" "Transform!" "Time to bring out the heavy artillery." ''Everyone loves transforming robots...'' "Yes, now you're talking." "Transform!" ''but sometimes twenty-two minutes isn't enough.'' "Transform now!" ''We're here for ya.'' "Nice." ''Toonami's giving you a Transformers marathon.'' "Give it to me right now." ''Four hours of Autobots versus Decepticons.'' "Right now Megatron!" ''Transformers: Armada. Sunday, December 8th, one to four. Klaatu barada nikto.''

===2003===
====Toys====
[[File:Jetfire Galvatron Optimus Scavenger Commercial .jpg|upright=1.1|thumb|The Decepticon menace.]]
* '''Galvatron, Scavenger, Jetfire, Optimus Prime''' [https://www.youtube.com/watch?v=nwngHpEk1dI 30 sec], [https://www.youtube.com/watch?v=2m6_aR9-iYY 15 sec]
: Animation: Cartoon [[stock footage]] of Optimus Prime Powerlinxing with Jetfire.
: Narration: Even Keel
: Toy segment: In what looks like a {{w|Santiago Calatrava}} building, [[Scavenger (Armada)|Scavenger]] takes on [[Megatron (Armada)/toys|Galvatron]]; [[Jetfire (Armada)|Jetfire]] and Prime [[Powerlinx|combine]] to counterattack.
: Kidmation: Two kids stand with their toys, back-to-back as if to make a final stand, while mouthing along with "robots in disguise!"
: ''Transformers: Armada. The Autobots and Decepticons in action again, in the battle for ultimate control.'' Kid 1: "Jetfire reporting, Scavenger's in trouble!" Kid 2: "Good try Scavenger but not good enough." ''You can combine Jetfire with Optimus Prime for maximum firepower to take on the Decepticon menace.'' Kid 1: "Pick on someone your own size!" ''Transformers: Armada. Each sold separately, actual change time will vary. Batteries not included.''

* '''[[Blurr (Armada)|Blurr]], [[Sideways (Armada)|Sideways]], [[Thrust (Armada)|Thrust]], [[Side Swipe (Armada)|Side Swipe]]''' [http://www.youtube.com/watch?v=G0gxqH7cXJY 15 sec]
: Narration: Even Keel
: Toy segment: Kids play with the toys in some kind of modernist corporate office setting.
: Kidmation: Back-to-back for the final stand again, this time against the corporate office's windows.
: Notes: This commercial revealed Sideways to be a traitor long before the TV series did, spoiling the surprise for many fans.
: ''Another battle for ultimate control!'' Kid 1: "Blurr attacks!" ''And Sideways betrays. Can Sideswipe save the day?'' Kid 2: "Blast him!" ''Each sold separately, actual change time will vary.''

*'''[[Overload (Armada)|Overload]], [[Optimus Prime (Armada)|Powerlinx Optimus Prime]], [[Tidal Wave (Armada)|Tidal Wave]], [[Megatron (Armada)|Galvatron]]''' [https://www.youtube.com/watch?v=DhQGeL0tRvA 30 sec], [http://youtu.be/ouJoCHzQzIg 15 sec]
: Animation: Cartoon [[stock footage]] of Optimus Prime combined with Overload and Megatron combining with Tidal Wave.
: Narration: Even Keel
: Toy segment: Kids play with the toys near a public water fountain.
: ''Transformers: Armada.'' "Back off Autobot fools!" "It's over Galvatron!" "Not quite, Tidal Wave report! Ready for combination!" "Prepare for our combined wave of punishment!" "Whoa look out. Optimus, Overload, combine!" "Why don't you just wave goodbye?" ''Transformers. Each sold separately, batteries not included, actual change time will vary.''

[[File:Unicron Commercial.jpg|upright=1.1|thumb|Johnny didn't do so well on his science project this year.]]
* '''Unicron''' [http://www.youtube.com/watch?v=ooWCY1BubSg 30 sec], [http://adland.tv/commercials/transformers-armada-unicron-battles-devours-entire-worlds-2003-015 15 sec]
: Animation: Excerpt from ''[[The Transformers: The Movie]]'' of [[Unicron]] slamming his hand down on [[Cybertron (planet)|Cybertron]]'s surface, accompanied by a newly recorded voice-over proclaiming "The universe is mine!". Also has an excerpt of Optimus Prime stock footage with Optimus telling Unicron to "fight someone your own size."
: Narration: Even Keel
: Toy segment: A kid plays with the toys, first in front of a projected space background, then in something resembling an empty warehouse.
: Notes: The thirty second version of the ad features both Unicron and Powerlinx Optimus Prime along with a number of Mini-Cons in the end shot but the 15 second ad has an alternate end shot that omits Powerlinx Prime and just has the Mini-Cons fanned around Unicron.
: ''He devours entire worlds, his name is Unicron and he's headed for Earth.'' "Fight someone your own size Unicron." "Obviously, Optimus Prime, that would not be you!" ''Will he crush the Transformers in his evil grip? Or just blast them into oblivion?'' "The universe is mine!" ''Transformers. Each sold separately, batteries not included, actual change time will vary.''

* '''[[Built to Rule!]]''' [https://www.youtube.com/watch?v=25nPHUc268w 30 sec]
: Animation: Cartoon excerpt of Optimus Prime pointing down a tunnel and then turning his head while commanding the Autobots to find the Mini-Cons.
: Narration: Unknown.
: Toy segment: Two kids playing with the building sets on the wood floor of what appears to be a basement.
: Notes: The ad stresses that every set comes with ''real'' projectile launchers. The narration almost exclusively refers to ''Built to Rule!'' by it's BTR abbreviation, mentioning the full name only as a tag line.
: ''B. T. R. Built to Rule! Introducing new BTR building sets, where you can create and construct your own Transformers vehicles.'' Optimus Prime: "Autobots, let's find those Mini-Cons!" Kid: "Jetfire, Decepticons up ahead!" ''BTR is the only building set that lets you build and convert your favorite Transformers vehicles into robots when the action heats up!'' Kid: "It's over Megatron!" ''And battle Autobots against Decepticons with '''real''' projectile launchers in every set. B. T. R. Built to Rule! You can find BTR in the construction aisle. Actual build time will vary. Each sold separately.''

==== Other ====
* '''[[McDonald's]] Happy Meal toys''' [http://www.youtube.com/watch?v=yPPMqSFxBA4 15 sec]
: Narration: Unknown.
: Notes: The ad opens with a McDonald's restaurant transforming into a robot. It continues with two kids playing with the toys on what looks to be a dining room table in an open concept living space. They leave their fries and drinks untouched.
: ''McDonald's is taking on a whole new look, with the new Transformers: Armada Happy Meals. Eight Transformers robots, disguised as ordinary vehicles, loaded with hidden features. Where can you find one of these tricked-out toys? Only in a McDonald's Happy Meal.''

===2004===
* '''[[Transformers (PS2)|PlayStation 2 Armada game]] commercial''' [http://www.youtube.com/watch?v=tWQVSAZTS-E 30 sec]

: Narration: Unknown.
: Notes: The ad is composed of game footage with a rock soundtrack. Soundtrack is "Wishbone" by the band [[Dropbox]], who are actually shown rocking out between excerpts of game footage.
: Starscream: "There's no ''escape''." ''The ultimate conflict begins. Transformers for the Playstation 2 console. Rated T for Teen.''

* '''PlayStation 2 Armada game trailer 1''' [https://www.youtube.com/watch?v=jAcFrr0o10A 2:04]
: Narration: No vocal narration, just some text.
: Notes: Idyllic scenes of nature on earth are followed by scenes of the Decepticon army mobilizing with an epic choral tune playing the background. The mood shifts as scenes of the Autobots taking action are accompanied by a rock version of the Generation 1 [[theme song|theme]]. The "Transformers, robots in disguise" clip used in the rock rendition of the theme seems to be taken from the original G1 Season 1 theme song. This trailer is composed mostly of actual gameplay footage with a smattering of cut scene footage thrown in.
: [Earth is not going to war.] [War is coming to Earth.] [War starts May 2004]

* '''PlayStation 2 Armada game trailer 2''' [https://www.youtube.com/watch?v=ft-W960oR68 1:21]
: Notes: Scenes of nature are followed by the Decepticons' arrival and subsequent battles with the Autobots.
: [The ultimate conflict begins.]

* '''PlayStation 2 Armada game trailer 3''' [https://www.youtube.com/watch?v=yt3WK1eHCZo 2:04]
: Notes: A Decepticon army is shown attacking on Cybertron. Megatron's fist defiantly raises up through an Autobot sigil. As missiles fly by, Hot Shot and Red Alert jump down from a high door. They land and look up to see Megatron and Optimus Prime engaging in a hand to hand battle. Megatron gets the upperhand, picks up Prime by his head and utters a [[The Transformers: The Movie#Quotes|famous line about eternity]]. He then looks over to see Hot Shot and Red Alert now looking down over a Cybertronian freeway as battles rage on. Apparently, the Megatron/Prime battle was somehow not interesting enough. Megatron resumes his beating, whipping Prime into a wall. He then grabs Prime by the head again and thrusts him back into the wall. He continues reprising the famous conversation, declaring that "It's over, Prime.". Suddenly, a Mini-Con energy wave beams down between the two leaders, drawing Megatron's attention. It shows visions of the Mini-Cons landing on Earth. Megatron gives a command to the Decepticons (in general) to trace the wave's origin. Prime tells the Autobots that they must stop Megatron.
: [Planet CYBERTRON] [NOW] Megatron: "I would've waited an eternity for this. It's over, Prime. The Mini-Cons...Decepticons trace the energy wave to it's origin." Optimus Prime: "Autobots, we must stop Megatron. Roll out!"

==Energon==
''Transformers: Energon'' may have some of the least thematically consistent toy segments of any series' commercials. All of the ads feature kids playing with the toys on a nondescript table tops. Earlier ads featured the kids playing on tables in industrial office looking spaces, while the later ads opted for a white table with alternating colored backdrops, red for Autobots and purple for Decepticons. Most of the ads uses the toy footage in a straightforward manner but the Deluxe Autobots ad uses rotoscoping to drop the video clips into the frame. The Air Team ad is an even further departure, dropping the kids altogether and just showing the toys against a weird gradient backdrop with the frame fitted into a weird CGI metallic honeycomb design. In general, the use of cartoon excerpts was toned down. This is possibly due to the cartoon animation's very undynamic motion being unsuitable for trying to make the toys look exciting or interesting. ''Energon'' featured the cartoon theme as the commercial music, the first time since Beast Wars that any part of the cartoon theme was incorporated into the commercial.
===2004===
====Toys====
[[File:Energon Optimus and Scorponok Commercial.jpg|upright=1.1|thumb|Energon Unicron? Where you been!?]]
* '''[[Scorponok (Energon)|Scorponok]] and [[Optimus Prime (Armada)|Optimus Prime]]''' [http://www.youtube.com/watch?v=bfT_Z-rZ9mU 15 sec]

: Narration: [[Even Keel]], with the cartoon's theme music.
: Toy segment: Kids playing with the toys on tabletop in what looks like a basement or maybe a warehouse.
: Notes: Energon [[Unicron/toys|Unicron]] appears in the static shot of the toys at the end, as well as in the background of some of the other toy scenes. This suggests that the full thirty second version of the ad would feature Energon Unicron in a more prominent way.
: ''Transformers: Energon.'' Kid 1: "Earth's energon is mine!" Kid 2: "Not so fast Scorponok! Optimus! Powerlinx! '''Here's''' your energon!" Kid 1: "I'll be back Optimus Prime!" ''Transformers:Energon. Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.''

* '''[[Shockblast]], [[Ironhide (Energon)|Energon Ironhide]], [[Jetfire (Armada)|Jetfire]]''' [https://www.youtube.com/watch?v=aBluEuyNmfk 30 sec], [http://adland.tv/commercials/hasbro-transformers-energon-2-2004-015-usa 15 sec]
: Animation: Cartoon excerpt of Shockblast turning around after transforming.
: Narration: Even Keel, with the cartoon's theme music.
: Toy segment: Kids play with the toys on a tabletop.
: Kidmation: Split screen of the two kids striking a pose and holding up their toys to the camera while mouthing along with "Robots In Disguise".
: ''Autobots vs Decepticons. Transformers: Energon. Shockblast is on the hunt for power.'' Kid 1: "We're taking this planet's Energon!" ''Only Jetfire and Energon Ironhide stand in his way.'' Kid 2: "Powerlinx and prepare for attack! Hyper power blast!" Kid 1: "That's not enough power to stop Optimus Prime." ''Transformers: Energon. Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.''

* '''Starscream, [[Terrorcon (Energon)|Terrorcon]]s, Deluxe Autobots''' [http://www.youtube.com/watch?v=7PYvg9YbVtg 30 sec], [http://adland.tv/commercials/hasbro-transformers-energon-2004-015-usa 15 sec]
: Narration: Even Keel.
: Toy segment: Various kids on viewscreens are rotoscoped into the frame like members of some sinister corporation's executive board.
: Kidmation: The three kids drop separately into the rotoscope and mouth along to the song while holding up [[Hot Shot (Armada)/toys|Hot Shot]] [[powerlinx]]ed with [[Rodimus (Energon)|Rodimus]], [[Starscream (Armada)|Starscream]] and [[Inferno (Energon)|Inferno]] powerlinxed with [[Prowl (Energon)|Prowl]].
: Notes: When the kids list off the deluxe Autobots, one of them yells Prowl. It's still not intimidating.
: ''Transformers: Energon. Decepticons attack with Hyper Power.'' Kid 1: "It's Starscream and the Terrorcons." Kid 2: "Going somewhere Autobots?" ''But the Autobot combiners fight back.'' Kid 1: "Autobots Powerlinx!" ''Create your own Powerlinx combinations with...'' Kid 1: "Rodimus!" Kid 2: "Inferno!" Kid 3: "Hotshot!" Kid 1: "Prowl!" ''Transformers: Energon. Each sold separately, actual change time will vary.''

[[File:Energon Omega Supreme and Megatron Commercial.jpg|upright=1.1|thumb|Oddly better quality than the show.]]
* '''Omega Supreme and Megatron''' [http://www.youtube.com/watch?v=uePLyCXTU-s 30 sec], [https://www.youtube.com/watch?v=4jJHGWZh_5M 15 sec]
: Animation: Cartoon excerpt: [[Omega Supreme (Energon)|Omega Supreme]] spins around in space.
: Narration: Even Keel
: Toy segment: Two kids play with the toys on a tabletop. The background color coordinates with the faction of the toy being shown, with the appropriate [[insignia]] being used when each color initially appears.
: Kidmation: Two serious-faced kids on a split screen hold up Omega and [[Megatron (Armada)/toys|Megatron]], while mouthing along with the hard rock [[theme song]].
: ''Autobots vs Decepticons. Transformers: Energon. The Autobots' largest robot has arrived on Earth. Omega Supreme. A Transformers of such awesome size and power, no Decepticon can stop him. Not even Megatron.'' Kid 1: "Your weapons are ''useless'' against <s>Prince of Space</s> ''him!''" Kid 2: "End of the line Megatron." ''Transformers: Energon. Actual change time will vary.''

====Cartoon====
* '''''Energon'' marathon''' [http://www.youtube.com/watch?v=AoeTY5uN3lE 30 sec]
: Animation: Various cartoon excerpts and a brief CGI scene featuring TOM 3.0.
: Narration: TOM 3.0 ([[Steve Blum]])
: ''Every Friday at five, Toonami's got a little something special. Next Friday,'' "Must have Energon!" ''the battle to control the Earth's supply of Energon is raging so hard (phrasing!), we're giving Optimus and the gang some extra airtime.'' "Now they're in trouble!" ''Check out four all new episodes of Transformers: Energon from five to seven. He who controls the energon, controls the universe.'' "That's our cue boys!"

[[File:Energon Thanksgiving Marathon Commercial.jpg|upright=1.1|thumb|Why you're gonna wreck my holiday?]]
* '''Thanksgiving Day marathon''' [http://www.youtube.com/watch?v=Zu6xI3ZsM1U 30 sec]
: Animation: Various cartoon excerpts.
: Narration: Unknown.
: ''This Thanksgiving, all the world, will tremble. As the battle between good and evil escalates to galactic proportions.'' "Do it now!" ''Cartoon Network presents: a six hour marathon of Transformers: Energon. And be sure to watch the two world premiere episodes.'' "Whoa, that's incredible." ''Transformers: Energon. Thanksgiving Day from nine to three. Only on Cartoon Network.''

* '''''Transformers: Energon'' on Miguzi''' [http://www.youtube.com/watch?v=LUmP0xpbS34 30 sec]
: Animation:
: Narration: Unknown.
: "Move out!" "Yes sir!" ''Your '''favorite''' Transformers are battling it out for the universe.'' "It's just like old times, isn't it?" ''Log on to CartoonNetwork.com forward slash Transformers to check brand new episodes, download new episodes online now and watch Transformers: Energon on Miguzi starting October fourth at six.'' "That's our cue boys!" ''Apply online, watch on Miguzi.''

==== Other ====
* '''VHS & DVD trailer''' [http://www.youtube.com/watch?v=LfS3oEAsjWE 30 sec]
: Animation: Excerpts from ''[[Transformers: Energon (cartoon)|Transformers: Energon]]''.
: Narration: [[Jim Cummings]]
: Notes: Promotes the videos [[Paramount Pictures|"The Battle for Energon" and "The Return of Megatron"]].
: ''Hasbro and Paramount Home Entertainment present Transformers: Energon on DVD and VHS for the first time ever. In a world that is constantly evolving, change means power and power means everything.'' "Optimus Prime, super mode!" ''Especially on the planet Earth where a vital source of strength, energon, can be found.'' "The most powerful energy in the universe, Energon. It is in abundance on Earth." ''Now, the Decepticons need it to get stronger...'' "We'll need a lot more Energon. Bring us more, bring us more!" ''The Autobots need it to survive...'' "Protect the energon line at all costs." ''And when the eternal struggle continues, the countdown to extinction begins...Now Hasbro's Transformers: Energon is on DVD and VHS, with special bonus features only you can control. Transformers: Energon, available now on DVD and VHS. Look for more Transformers adventures coming soon. Transformers, more than meets the eye!''

===2005===

* '''Air Team and Optimus Prime''' [http://www.youtube.com/watch?v=ddVPMX0Cy54 30 sec], [https://www.youtube.com/watch?v=14IHPHSfF7g 20 sec]
: Animation: Cartoon excerpts: Optimus Prime forms his super mode; The [[Air Team]] forms [[Superion Maximus]], then attacks [[Constructicon Maximus]] and [[Bruticus Maximus (Energon)|Bruticus Maximus]].
: Narration: [[Dramatic Guy]] (30 second version), [[Fast guy]] (20 second version)
: Toy segment: Various shots of the toys in their [[robot mode]]s.
: Notes: This commercial appears to represent an alternate continuity. Optimus Prime is implied to have created either combiners in general or just the Air Team in particular. The twenty second version of the ad features a different narrator with a slightly different spiel that doesn't mention Optimus creating the combiners/Air Team.
: ''Transformers, robots in disguise, they're more than meets the eye! Optimus Prime. Autobot leader and protector of universal freedom. In the heat of the Powerlinx Battles, he creates a new way to fight in the quest for energon. Enter the Air Team. An elite group of five Autobot heroes. Using the power of combination, they create the ultimate robot to fight the Decepticon threat. Transformers: Energon. You can join the Powerlinx Battles. Available now. Each sold separately. Batteries not included.''
{{-}}

==Cybertron==
Hasbro seemingly cut back on advertising quantity for ''Transformers: Cybertron'' with only two known full 30 second ads produced and three fifteen second ads, two of which were created by trimming down the thirty second Optimus Prime, Megatron and Starscream ads into different cuts. One was merely a shorter version of the full ad, while the other focused solely on Starscream. Quality however, was up with the use of a live action story segment in the first ad and a return to using diormas to highlight the toys in the second ad. Cartoon Network's advertising, which had featured Peter Cullen mostly by coincidence since he was one of the main Toonami narrators, leaned into that synergy for it's ads in [[2007]]. Presumably to help highlight and/or capitalize on his official return to the brand in that year's [[Transformers (film)|blockbuster film]], Cullen's narration would begin to consistently end with him reprising Optimus Prime's famous "[[Roll out]]!" command.

===2005===
==== Toys ====
[[File:Cybertron Large Figures Commercial.jpg|upright=1.1|thumb|And you thought Sari's [[AllSpark Key]] was impressive.]]
* '''Optimus Prime, Megatron, Starscream''' [https://www.youtube.com/watch?v=KezEaIGpXPc 30 sec], [http://www.youtube.com/watch?v=8S1trNHOirU 15 sec]

: Narration: Dramatic Guy
: Live-action segment: A kid runs down a laser-lit passageway with a frisbee-sized [[Cyber Planet Key]], which he uses to unlock a giant door, which opens to reveal a giant CG ''Cybertron'' [[Optimus Prime (Armada)|Optimus Prime]]!
: Toy segment: Two kids playing with the toys in a very strange empty room with a shiny floor, red, blue and yellow lights shining from slighty above floor level on one end and apparently a single white light on the other end so you can see the toys. Optimus Prime uses his Cyber Key Power to take down [[Megatron (Armada)/toys|Megatron]], but the giant [[Starscream (Armada)|Starscream]] has his own Cyber Key!
:''The key to a new Transformers world is in your hands! Transformers: Cybertron! NEW! Cyber Planet keys unlock hidden powers! Optimus Prime launches an attack to battle the evil Megatron, but the giant Starscream has his own Cyber Planet Key and won't go down without a fight! Unlock the power. Transformers: Cybertron. Sold separately, batteries not included, you can go to Transformers.com! Ask your parents first.''
:* '''Starscream''' [http://www.youtube.com/watch?v=AHjjDI-PGTo 15 sec] - Edited down from the previous commercial, with new narration focusing solely on Starscream.

==== Cartoon ====
*'''''Cybertron'' on Toonami''' [http://www.youtube.com/watch?v=ZNSt9LS_J54 30 sec]

: Animation: Various cartoon excerpts and a CGI scene of a Clyde explorer robot spray painting the ''Cybertron'' logo and airtime on a wall.
: Narration: TOM 3.0 ([[Steve Blum]])
: ''The destruction of Unicron has created a black hole, which threatens to swallow the planet.'' "Let's go!" ''Now the Autobots' only hope, is to find the ancient planet keys.'' "Prepare for battle!" ''But as usual the Decepticons aren't playing along.'' "Beat it, Megatron!" "Oh really?" ''Transformers: Cybertron. New episodes Saturdays at seven. Unlock the power.'' "Gotcha!" ''Only Toonami.''

*'''''Cybertron'' on the Kids' WB Aftertoons Show''' [http://www.youtube.com/watch?v=V0BMiHDdaE0 10 sec]

: Animation: Various cartoon excerpts, the [[Kids' WB]] rendering of the Warner Brothers' studio lot.
: Narration: [[Mr. Action]]
: ''Re-energize your weekdays with Transformers: Cybertron. All new Monday through Friday at four thirty. On the Kids' WB Aftertoons Show.''

===2006===
====Toys====
[[File:CybAd DarkcrumplezoneEvacDownshift.jpg|upright=1.1|thumb|Somehow more exciting than the TV show.]]
*'''Dark Crumplezone, Downshift, Evac''' [http://www.youtube.com/watch?v=PDjPB6tVX2o 30 sec], [http://www.youtube.com/watch?v=dD_luH2TVKc 30 sec with sweepstakes tag], [http://www.youtube.com/watch?v=2me-TcVwRas 15 sec]
: Animation: ''Transformers: Cybertron'' logo flips to Autobot sigil which flips to Decepticon sigil.
: Narration: Dramatic Guy
: Toy segment: A whole little plot plays out in an impressive-looking diorama environment. [[Crumplezone (Cybertron)|Dark Crumplezone]] steals a silver-bordered [[Earth]] Cyber Key! He transforms into [[alternate mode|vehicle mode]], uses the Cyber Key Power and races off with the heroic Autobots [[Downshift (Energon)|Downshift]] and [[Evac (Cybertron)|Evac]] in hot pursuit! Oh noes! Crumplezone shoves Downshift off the cliff-edge road they are racing on. Downshift is transformed and grabs Evac's rescue rope, then blasts Crumplezone into oblivion. The Key is saved!
: Notes: Oddly, and in contrast to previous commercials, [[Paul Oakenfold]]'s ''Cybertron'' [[theme song]] is not used. Instead, they appear to have reverted to the music used for the ''Transformers: Armada'' commercials. This is the first Transformers commercial to feature a diorama since the ''Beast Wars'' Transmetals commercials. An alternate 30 second version of this ad dedicates the last 10 to advertising the [[Get Your Key To Cybertron]] sweepstakes without actually naming the contest. For that matter, it provided few other details besides saying to go to Transformers.com.
:''Transformers: More than meets the eye! An evil Decepticon steals a powerful Cyber Key and changes modes to make his escape! And the heroic Autobots, Downshift and Evac, are in hot pursuit! But when the battle swerves out of control, only Transformers can change '''defeat''' into '''victory'''!. Each sold separately, actual change time will vary. Ask your parents to take you to Transformers.com!''

*'''Excellion, Wing Saber, Cannonball & Sky Shadow''' [https://www.youtube.com/watch?v=_RUBThyfQuU 15 sec]
: Animation: Brief snippet of CGI Cybertron turning with a ''Transformers: Cybertron'' logo on it.
: Narration: Dramatic Guy
: Toy segment: Another little plot plays out, this time in a well done military airport diorama. [[Excellion (Cybertron)|Excellion]] is chased down a tarmac by [[Cannonball (Cybertron)|Cannonball]] and [[Sky Shadow (Cybertron)|Sky Shadow]] while time is running out...for something. However Wing Saber is right behind them and shoots down Sky Shadow with his electronics, causing him to crash into a mound of dirt off to the side. Wing Saber then transforms and lands in front of Cannonball and Excellion, kicking the former away.
: Notes: Once again the Armada commercial music is used. This ad is the first (and so far only known) one to use the [[subline imprint|Primus Unleashed subline imprint]].
: ''Transformers! Excellion's one the run from a Decepticon double team and time's running out. But the Autobot Wing Saber has a new flight plan. To change defeat, into victory! Transformers: Cybertron. Each sold separately.Batteries not included.Actual change time will vary.''

===2007===
==== Cartoon ====
*'''''Cybertron'' marathon''' [http://www.youtube.com/watch?v=fJcabPf5QEQ 30 sec], [http://www.youtube.com/watch?v=OLWq-0At8X8 15 sec]
: Animation: Various cartoon excerpts.
: Narration: [[Peter Cullen]]
: ''All set to transform this summer?'' "Bring it on!" ''Well Toonami's got just the thing for you!'' "Brace yourselves!" ''Next Saturday at seven, we're giving you four back to back episodes of Transformers: Cybertron.'' "You still won't defeat me." "Try me." ''All you have to do, is sit there on your couch. It's the Transformers marathon. Next Saturday night from seven to nine. Roll out!'' "Right!" ''Only Toonami. On Cartoon Network.''

*'''Sneak peek after the ''Cybertron'' marathon''' [http://www.youtube.com/watch?v=QfSieHZvvb4 30 sec]
: Animation: Various Cybertron excerpts.
: Narration: Peter Cullen for the Cartoon Network section, unknown narrator for the movie disclaimer.
: Notes: This spot promoted a sneak preview of ''[[Transformers (film)|Transformers]]'' that aired after a Saturday marathon of [[Transformers: Cybertron (cartoon)|Transformers: Cybertron]]. Features several scenes from the movie, all of which were frequently used in promo spots.
: ''Can't wait to transform this summer?'' "Bring it on!" ''Well, Toonami's hooking you up VIP style.'' "That's a good thing right?" ''This Saturday night, we're showing you a bright and shiny sneak peak at the new Transformers movie, after the Transformers: Cybertron marathon. How's nineish for you? Let's roll out! Only Toonami. On Cartoon Network.'' ''Brought to you by Transformers. Rated PG-13. In theaters July 3rd.''

==Star Wars Transformers==
[[File:SW Transformers Commercial.jpg|upright=1.1|thumb|Now the space wizards are robots, too!]]
Star Wars Transformers advertising leaned heavily into the Star Wars themeing, using the same style as the regular Star Wars toyline ads of the time.

===2006===
* '''Darth Vader and Obi-Wan Kenobi''' [http://www.youtube.com/watch?v=ZwWHqkWJ1No 15 sec]
: Narration: 2006-2007 Guy.
: Toy segment: Two kids, one pseudo-dressed as a [[Sith]] Lord in a black hoodie and the other as a [[Jedi]] Knight in a beige polo and brown hoodie, play with [[Darth Vader]] and [[Obi-Wan Kenobi|Obi-Wan]] respectively.
: Notes: Features excerpts of Darth Vader from ''Episode IV: A New Hope'' and ''Episode V: The Empire Strikes Back''.
:"I have you now!" ''NEW! Star Wars Transformers. Mech mode or vehicle mode. The battle for the universe rages on!'' "Most impressive." ''Star Wars Transformers. Each sold separately. Actual change time will vary.''

[[File:SWTF Millennium Falcon Commercial.jpg|upright=1.1|thumb|Time to pull the wishbone!]]
* '''Millennium Falcon and Slave I''' [http://www.youtube.com/watch?v=HrbwqLTmuRA 30 sec]
: Narration: 2006-2007 Guy.
: Toy segment: Two unseen individuals demonstrate the play features of the [[Millennium Falcon]] and [[Slave I]] in front of a "Death Star interior" background.
: Notes: Features excerpts of [[Han Solo]] and [[Chewbacca]] in the Millennium Falcon from ''Episode IV: A New Hope'' and ''Episode V: The Empire Strikes Back''.
: ''Star Wars Transformers. The Slave-1 and the Millenium Falcon locked in combat. Suddenly the Slave I unleashes it's secret weapon, changing into the deviously destructive [[Boba Fett]] mech.'' "Oh yeah, watch this!" ''But the Millenium Falcon has a surprise of it's own, doubling it's power by changing into the heroic Han Solo and Chewbacca mechs.'' "Great shot kid, that was one in a million!" ''Star Wars Transformers. Millenium Falcon and Slave I sold separately.''

===2007===
[[File:SWTF Death Star Commercial.jpg|upright=1.1|thumb]]
* '''Death Star''' [http://www.youtube.com/watch?v=yr5UtgsUK9Y 30 sec]
: Narration: 2006-2007 Guy.
: Toy segment: An unseen individual demonstrates the toy's features in front of a space background.
: Notes: Features an excerpt of the [[Death Star]] destroying Alderaan from ''Episode IV: A New Hope''.
: ''Star Wars Transformers. The Death Star has the firepower to destroy entire planets. And now another top secret weapon you've never seen before. The Star Wars Darth Vader Death Star, with a light up super laser. But this Death Star has Transformers technology, changing into the massive Darth Vader mech.'' "Join me on the dark side." Now you can control the most devastating power in the galaxy. Star Wars Transformers Darth Vader Death Star. Actual change time will vary.''
{{-}}

==Attacktix==
A short lived tie-in with short commercials. No full 30 second ad has surfaced so far, only two slightly different versions of a fifteen minute ad.

===2006===
[[File:Attacktix Commercial.jpg|upright=1.1|thumb|I don't know. I think Prime could take him.]]
* '''Attacktix Intergalactic Showdown''' [http://www.youtube.com/watch?v=oe9LDLUdJq8 15 sec]

:Narration: 2006-2007 Guy
:Toy segment: Group of kids battle with Star Wars and Transformers [[Attacktix]] figures upon a table top.
:"Optimus Prime beat Darth Vader? No. Way." ''Find out with Attacktix. New Transformers clash with Star Wars. You can pick your squad, pick your moves, and launch your attack in an intergalactic showdown. Who will be the last one standing? Attacktix battle figure game. Booster packs sold separately.''
:* '''Attacktix Intergalactic Showdown''' [http://adland.tv/commercials/hasbro-attacktix-battle-figure-game-star-wars-transformers-2006-15-us 15 sec] - Same as the previous commercial but with different toy footage, after the [[Megatron (Armada)/toys|''Cybertron'' Megatron]]/Darth Vader split screen, featuring Boba Fett, [[wikia:wookie:AT-RT|AT-RT]] and [[Omega Sentinel (Energon)|Omega Sentinel]]. Also has slightly different narration with "in an intergalactic showdown" replaced by the kids arguing "Star Wars!" "Transformers!".

{{-}}
==Transformers (2007) ==
Fitting for a blockbuster movie event, ''[[Transformers (film)|Transformers]]'' had an advertising campaign bigger than any other Transformers had gotten before.
{{main|Commercial/Transformers (2007)}}
{{-}}
==Animated==
''Transformers Animated'' continued the new diorama trend started by the Cybertron Dark Crumplezone ad, using city scape dioramas for all it's ads. It also continued the trend from ''Energon'' and ''Cybertron'' of using the cartoon theme song in the ads. Animation continued to be reduced, with only the first ad using anything beyond a clip of the logo from the cartoon intro.
===2007===
==== Cartoon ====
[[File:TFAnimatedTransformAndRolloutPremiereCommercial.jpg|upright=1.1|thumb|"Here I come to save the day!"]]
*'''''Transform and Roll Out'' premiere''' [http://www.youtube.com/watch?v=lYKMMX2gFLg 30 sec]
: Animation: Excerpts from [[Transform and Roll Out]].
: Narration: [[Peter Cullen]]
: ''Bumblebee. Optimus Prime.'' "Roll out!" ''Megatron. And more...'' "Wanna see action kid?" ''...like you've never seen them before!'' "We aren't programmed for this kind of action!" "Consider this an upgrade." ''The Transformers are getting a fresh start and we're kicking off the animated series with the premiere of the hour and half Transformers: Animated special. The day after Christmas at eight PM. They're more than meets the eye! Only on Cartoon Network.''

*'''Series premiere promo''' [http://www.youtube.com/watch?v=Uv7H05Byz6g 30 sec]

: Animation: Excerpts from [[Transform and Roll Out]], [[The Thrill of the Hunt]], and [[Along Came a Spider]].
: Narration: Peter Cullen
: ''The Transformers are getting their own brand new series.'' "Whoa!" ''Check out Bumblebee, Optimus Prime, Megatron and more in all new stories.'' "Optimus, look out!" ''All new action!'' "Evasive manuevers!" ''All new Transformers.'' "Not bad huh?" ''Transformers, the animated series, starting Saturday, January 5th at ten-thirty AM. They're more than meets the eye.'' "And I'm just getting warmed up!" ''Only on Cartoon Network.''

===2008===
==== Toys ====
[[File:Toycommercial-Animated01.jpg|upright=1.1|thumb|Bulkhead isn't small! He's just faaaar away.]]
*'''Wave 1 & 2 Voyagers and Deluxes''' [http://www.youtube.com/watch?v=o8G9qH5NfMQ 30 sec], [http://www.youtube.com/watch?v=B3Ocs3Hdt5I 15 sec]
:Animation: The logo screen from the cartoon intro and a cartoon excerpt of life in Detroit followed by [[Starscream (Animated)|Starscream]] swooping down and firing.
:Narration: [[Dynamic!]]
:Toy segment: Inside a city diorama, the evil Starscream prepares to attack. He has the help of evil Decepticons [[Blackarachnia (Animated)|Blackarachnia]] and... [[Lockdown (Animated)|Lockdown]]? Luckily, Optimus Prime, Bumblebee, Prowl, and [[Bulkhead (Animated)|Bulkhead]] are there to save the day. Notice how Bulkhead is SHORTER than 'Bee.
:Notes: Has an end tag advertising the 'Battle Begins' Optimus Prime/Megatron two-pack.
:''New Transformers Animated. In the future, humans and robots live in peace, but the Decepticons have come to destroy it all. Can anyone stop the sinister Starscream? Luckily, the city has new protectors. Optimus Prime, Bumblebee and the Autobots. They team up to take down the Decepticons and save the city. Transformers Animated. Each sold separately, actual change time will vary.'' ''Now you can see where it all started with the Optimus Prime/Megatron DVD and figure pack.

* '''Leader Megatron and Rollout Command Optimus Prime''' [http://www.youtube.com/watch?v=1aXyzrpB2eg 30 sec original], [https://www.youtube.com/watch?v=tv1HuBFFyPE 20 sec with Leader Class Bulkhead], [https://www.youtube.com/watch?v=CAUBeQj6xkM 15 sec, Prime only]
:Animation: The logo screen from the cartoon intro.
:Narration: Dynamic!
:Toy segment: Optimus Prime races through a city diorama to meet Megatron and show off his "amazing auto-spin technology!" gimmick.
:''Note'': An alternate 15 second version only features Rollout Command Optimus Prime. An alternate 20 second version of the commercial features Leader Class Bulkhead. ''And when Megatron attacks, '''Bulkhead''' is there for Autobot backup.''
:''Transformers Animated! Guarding the city is a twenty-four hour job for Optimus Prime, because the Decepticons can strike at any time. Megatron hungers for power.'' Megatron toy: "Where is the Allspark?" ''But Optimus rolls to the rescue with amazing Auto-Spin Technology! Now Rollout Command Optimus Prime gets ready for battle like never before!'' Optimus toy: "Bring it on!" ''One swing from his thundering Ultra Axe, and Megatron's down for the count. Thanks to new Rollout Command Optimus Prime. Transformers Animated figures sold separately. Actual change time will vary''

==== Cartoon ====
* '''YTV promo''' [http://www.youtube.com/watch?v=MfSaBAIKXCY 30 sec]
: Animation: Scenes of the [[Elite Guard]] arriving on Earth, [[Carmine Fanzone|Captain Fanzone]] standing by [[Optimus Prime (Animated)|Optimus Prime]], [[Sentinel Prime (Animated)|Sentinel Prime]] shaking the hand of [[Augustus Edsel]], and Sentinel as just a head.
: Narration: Edward Glen (as Sentinel Prime)
: Notes: The animation is re-soundtracked with comedic background music and new narration from Sentinel Prime introducing himself to Captain Fanzone and explaining why it has to be robots.
:''Greetings Earth creatures. We're from Cybertron and we have come here to improve your lives.'' "Why did it hafta be robots?" ''Because we robots are big and strong and we like humans. We offer fashion tips.'' "Can't, not my size." ''We can help with exercises. Push, push, and two more, and two more. We can really help you get ahead in life.'' "Hhhhha ha ha!" "You promised you wouldn't laugh!" ''Get it? '''Ahead'''? Heh heh, eugh. Transformers Animated. Saturday at 11. Anime Crunch.''

* '''YTV promo 2''' 
: Animation: Excerpts of [[Jazz (Animated)|Jazz]] swinging his nunchucks, [[Megatron (Animated)|Megatron]], [[Wreck-Gar (Animated)|Wreck-Gar]] & [[Lugnut (Animated)|Lugnut]], [[Sari Sumdac (Animated)|Sari]] & [[Bumblebee (Animated)|Bumblebee]] playing video games, Optimus Prime being sprayed in the face by water, Optimus Prime laughing at body-less Sentinel Prime, Bumblebee tapping his foot, Sentinel shaking the [[Augustus Edsel|mayor]]'s hand, Sari sneezing from a cold, [[Prowl (Animated)|Prowl]] and Bumblebee yelling "[[space barnacle]]s!" and Jazz recoiling in fear from Sari.
: Narration: Edward Glen
: Notes: The narrator talks about all the ways humans and Transformers are alike, using the animation as examples.

==== Other ====
[[File:Animated McDonalds Commercial Stunt McNugget.jpg|upright=1.1|thumb|]]
* '''[[McDonald's]] Happy Meal toys''' [https://www.youtube.com/watch?v=yYEhwWDyyyM 30 sec]
:Notes: Ad starts with a segment titled "Stunt McNugget". A kid uses his Happy Meal milk bottle as mic while announcing the Stunt McNugget's attempt to jump a record seven apple slices. The Stunt McNugget, McNugget pierced on the end of straw with a helmet and cape attached, "flies" through a field with grandstands diorama the kids built from McDonald's food packaging and straws. Stunt McNugget overshoots and lands in dipping sauce, becoming "carmelized". The toy promo segment features kids playing with [[List of Transformers restaurant promotions|Animated Happy Meal Toys]] inside a giant, Happy Meal Box-shaped spaceship. Inexplicably, [[Optimus Prime (Movie)/toys|MOVIE Optimus Prime]] appears in the background.
:''Transformers toys change from vehicle to robot. There's one Transformers toy inside my McDonald's Happy Meal.''

*'''[[Transformers Animated: The Game]] teaser trailer''' [https://www.youtube.com/watch?v=HY2SRjOKaSA 55 sec]
: Animation: Various excerpts from the cartoon with stock licensing images mixed in.
: Narration: Unknown.
: Notes: The narrator gives some back story and describes the various game modes you can play to battle the dreaded Decepticons, led by Megatron and...Lockdown? Apparently he really is a Decepticon.
: ''Your mission orders have come in. Help the Autobots save New Droid City. Join the Autobot team on your Nintendo DS, and battle the dreaded Decepticons led by Megatron and Lockdown. Choose your favorite Autobot to play as. Like Optimus Prime, Bumblebee, Bulkhead or Prowl. You can also play driving mode where you and the Autobot team race through the motorways in a face paced driving game. Or use teamwork to solve puzzles while fighting the enemy in combat puzzle mode. Plus, content you must unlock to see during your mission. '''Now''' you know your mission, grab your DS, join the team. Only available on Nintendo DS.''

*'''[[Transformers Animated: The Game]] trailer''' [https://www.youtube.com/watch?v=_5UsUoCSIy0 1:07]
:Notes:Various excerpts of gameplay and animation from the game are shown, interspersed with text narration and voice over clips from Megatron, Bumblebee, Optimus Prime, and Prowl.
:"The time has come to take back Cybertron." [In this time of war] "Ha ha ha ha ha ha." [Victory] [Depends on teamwork] "Bumblebee to Prime, Bumblebee to Prime!" "Nice teamwork Autobots!" [Choose your Autobot] "Autobots, attack!" [Combine your powers] "Your turn Bumblebee." "Outta my way!" [Race against the enemy] "Initiating pursuit." "Fastest thing on wheels comin' through!" "Whoohoo, yeah!" [Battle Megatron] "Decepticons will rise again." "It's still three against one Megatron!" [The fate of Earth and Cybertron] [Is in your hands] "Cybertron, here I come!" [Transformers Animated The Game] [Coming October 2008]

===2009===
====Toys====
[[File:AnimatedJetfireandJetstormCommericalframes.jpg|upright=1.1|thumb|This is ''not'' the only trace we have of this commercial.]]
* '''[[Safeguard (Animated)|Jetstorm and Jetfire]]''' [https://www.youtube.com/watch?v=6bcDgh5krZk 30 sec]
:Animation: The logo screen from the cartoon intro.
:Narration: Dynamic!
:Toy segment: Jetfire and Jetstorm fly through a city diorama before transforming and combining.
: ''Transformers Animated. The new Autobot Elite Guards have arrived! Jetfire and Jetstorm. Twin brothers that go from jet '''to''' robot. But these heroes also have the power to combine, into the unstoppable Autobot, Safeguard. Double the strength, double the power! Keeping Earth safe from the Decepticons! Transformers. Actual change time will vary.''

====Cartoon====
*'''''TransWarped'' premiere''' [http://www.youtube.com/watch?v=kNslpFyD0Ag 30 sec]
: Animation: Excerpts from [[TransWarped]]
: Narration: [[Saturday Crush Zone]]
: ''Saturday Crushzone brings you a world premiere movie event. Transformers Animated: Transwarped.'' "This should be fun." ''When a traitor among the Autobots threatens to bring down Cybertron...'' "We...can't let that happen, can we?" ''You'll get more than one episode can hold.'' "You'll have to get past me first!" ''More than you bargained for.'' "Be careful what you wish for." ''And more than meets the eye.'' "Transform and roll out!" ''Saturday Crushzone presents Transformers Animated: Transwarped. Next Saturday at eight on Cartoon Network.''
{{-}}

== Transformers: Crossovers ==
Not much is known about the advertising of ''[[Transformers: Crossovers]]''. To date, only one fifteen minute ad for the first wave of [[Marvel Comics|Marvel]] toys has surfaced online.

[[File:Marvel Crossovers Commercial.jpg|upright=1.1|thumb|]]
* '''Marvel Wave 1''' [http://www.youtube.com/watch?v=_W4hAWB2U-M 15sec]
: Animation: Cyber-mechanical drums grab an image of the Marvel logo with normal versions of the heroes drawn above it and flip the image, turning into a Marvel Crossovers version of the same.
: Narration: Unknown.
: Toy segment: [[Spider-Man]], [[Iron Man]] and [[Hulk]] are chasing [[Venom (Marvel)|Venom]] through a rocky canyon diorama before Venom spins out in front of a fence. Cut to a still of Spidey and Venom in robot mode. Then the drums reveal a set of three view screen panels showing steps of Spider-Man's transformation. Jump cuts to the same three panel layout are done for Venom, Iron Man and The Hulk in succession. Back in the canyon, a camera briefly pans around a scene of Venom in a face off with the three heroes.
: ''Marvel Transformers Crossovers. The power to convert from vehicles to Marvel superheroes. The Spider-man motorbike...and Venom muscle car. The Ironman jet armor and the Hulk tech tank. Here come the first Marvel Transformers Crossovers ever. Each sold separately, actual change time may vary.''
{{-}}
==Revenge of the Fallen==
Another blockbuster film (in scope at least), ''Transformers: Revenge of the Fallen'' got the heaviest push of any Transformers advertising campaign ever. It surpassed the orignal live action film's media blitz in every measure besides the number of film trailers.
{{main|Commercial/Revenge of the Fallen}}

==[[BotCon]]==
The one-time official US Transformers convention aired commercials in the market of whatever city the convention was being held in that year. This was in order to drum up business beyond that of the diehard fans making their yearly pilgrimage. Additionally, they hired fan creators [[DR.SMOOV]] and [[Randall Ng]] to produce CGI shorts to promote the convention online. These shorts typically featured ''The Transformers'' characters in their original forms (sometimes based on modern toys of those forms), though occasionally other characters would show up.

* Online Promos:
: "[[BotCon 2009: Join the Elite Guard!]]"
: "[[BotCon 2009!]]"
: "[[BotCon 2010 - Generation 2: Redux]]"
: "[[BotCon 2010 Promo]]"
: "[[Mega Spice -- The Transformer Your Fan Could Be Like]]"
: "[[Who is the Greatest Starscream Of All Time?]]"
: "[[BotCon 2012: Figure Reveal!]]"
: "[[Blaster VS Soundwave 2013]]"

[[File:BotCon 2009 Commercial.jpg|upright=1.1|thumb|]]
* '''BotCon 2009''' [http://www.youtube.com/watch?v=M7QTxBPJ1a8 30 sec]
: Narration: Unknown.
: Notes: Footage recorded at previous conventions plays while our narrator tells us about all the things we can see and do at [[BotCon 2009]]. The footage used was taken at [[BotCon 2006]] and [[BotCon 2007]]. One clip features [[Aaron Archer]] sitting at the Hasbro booth handing an unseen item to an unseen fan.
: "Attention Autobots and Decepticons!" ''Get ready to roll out as the Transformers annual BotCon convention is coming to Pasadena. See actual movie vehicles and thousands of Transformers toys. Meet the designers of the Transformers toys and other special guests. Compete in exciting Transformers activities. Kids twelve and under get in free with an adult. The first one hundred kids get a free Transformers toy. Join us May 30th and 31st at the Pasadena Convention Center. Visit BotCon.com for more info.'' "Transformers roll out!"

[[File:BotCon 2011 Commercial.jpg|upright=1.66|thumb|Truth in advertising.]]
* '''BotCon 2011''' [http://www.youtube.com/watch?v=ymiplZCsmqs 30 sec]
: Narration: Unknown.
: Notes: Footage recorded at previous conventions plays while our narrator tells us about all the things we can see and do at [[BotCon 2011]]. The footage appears to come from both the 2009 convention and [[BotCon 2010]]. Among the various clips is one featuring [[Roberto Orci]] and [[Alex Kurtzman]] at a panel from BotCon 2009. Correcting an oversight from the previous ad, this one has a clip of attendees doing what FunPub BotCon attendees do best: waiting in line.
: ''Calling all Transformers fans. The Transformers annual BotCon convention is coming to the Pasadena Convention Center June 4th through June 5th. Come be a part of one of the largest gatherings of Transformers fans ever. Tons of Transformers activities. Get the inside scoop on the newest Transformers products. Meet the designers of the Transformers toys and other special guests. Kids four and under get in free. Visit BotCon.com for more info. Transformers, roll out.''
{{-}}

==War for Cybertron==
The [[Transformers: War for Cybertron (games)|''Transformers: War for Cybertron'' videogame]], like most modern major game releases, had several trailers released for it. These include a cinematic trailer, a gameplay trailer, a multiplayer trailer and a trailer produced for [[w:E3|E3]].
===2009===
[[File:WFC One Shall Stand Trailer.jpg|upright=1.66|thumb|IT'S MECHAGODZILLA, AND HE'S GOT....glowing chest lights?]]
* '''Teaser Trailer''' [http://v.wordpress.com/wp-content/plugins/video/flvplayer.swf?ver=1.11&guid=kV2PWlEi 50 sec]
: Notes: A brief trailer showing a transmission from [[Cybertron (planet)|Cybertron]] before first contact with [[Earth]]. [[Optimus Prime (WFC)|Optimus Prime]] speeds into battle, transforms in mid-air and charges with his fellow Autobots - slicing a Decepticon in half - and stopping as [[Omega Supreme (WFC)|Omega Supreme]] launches his energy weapon.
: [Recovered Transmission] [Source: Satellite Alpha Centauri Cybertron] [Transmission Date: Prior To First Contact With Earth] [Transmission Broken...] [Recover All Transmissions At TransformersGame.Com]

* '''One Shall Stand Trailer''' [http://www.youtube.com/watch?v=QFZrL0x63c8 2:13]
: Notes: Optimus Prime tells the story of the Transformers' war on Cybertron while a battle takes place between the opposing sides. He then comes to the rescue of a group of Autobots under attack by [[Skywarp (WFC)|Skywarp]]. Prime laments the war while [[Megatron (WFC)|Megatron]] feels the war is necessary. Their discussion of the war continues as individuals on both sides continue to fight. Eventually, the two factions form unified fronts and charge towards each other. The trailer ends just as Prime and Megatron start to clash. Narrated by [[Peter Cullen]] as Optimus Prime. The battle depicted in this trailer is the one shown in the transmission from the teaser trailer. This is the main trailer for the game.
: ''Cybertron. Our home. For generations it has been a peaceful world. Until pride and a lust for power, divided us. Now we fight. Enemies, who were once our brothers. Our tragic war has ravaged Cybertron.'' "It is a necessary war to return us to glory." "The Autobots will never sacrifice freedom." "The Decepticons will bring this world to order." "Our defeat would mean the end of everything." "My victory will mark a brilliant new beginning!" "One shall stand." "One shall fall."

[[File:WFC Gamplay Reveal Trailer.jpg|upright=1.66|thumb|The Axeman Cometh.]]
* '''Gameplay Reveal Trailer''' [https://www.youtube.com/watch?v=vC3fuBy-NJ8 1:35]
: Narration: Peter Cullen and text narration
: Notes: Optimus Prime tells us that Cybertron has never seen war until now and declares that the Autobots must stand as one against the Decepticon army.
: [Cybertron: Prior to first contact with Earth] ''Our home, Cybertron, has never felt, the wrath of war. It has never faced extermination, until now. Megatron and his forces will destroy this world and spread their tyranny throughout the galaxy. We must stand against this army as one.'' "Autobots, roll out!" [Experience the beginning] [Fight to the end]

* '''Multiplayer Character Trailer''' [http://www.youtube.com/watch?v=Bpn-TukQiSg 1:21]
: Narration: Text narration only
: Notes: The ability to create a custom multiplayer character and battles featuring such characters are heavily featured amongst other multiplayer footage.
: [Create your Transformers character] [Wage war online] [Become] [The Ultimate] [Weapon]

* '''Multiplayer Overview Trailer''' [http://www.youtube.com/watch?v=5aAxxAJOMt8 1:37]
: Narration: [Peter Cullen] and text narration.
: Notes: The game's various multiplayer modes are demonstrated as Optimus Prime names each one of them.
: [Wage war online] "Our victory is assured!" "Autbots never admit defeat." ''Team Deathmatch.'' ''Conquest.'' "Decepticons, attack!" "Rauuuuuughhauugh!" "Grenade!" "Incoming!" "Rauugh!" "Meet your maker Decepticon!" "Autobots win the match!" ''[[Countdown to Extinction (episode)|Countdown to Extinction]]'' "And stay down!" "Decepticons have the bomb!" "Target eliminated." "Gotcha!" "Raugh! Bomb planted!" "Decepticons win the match!" [Become the utlimate weapon]

* '''E3 2010 Trailer''' [http://www.youtube.com/watch?v=wHP3jOzxUrc 1:33]
: Narration: Text narration only
: Notes: Various game scenes are shown as Optimus Prime and Megatron argue over whether the Autobots should leave Cybertron or stay and fight.
: "We have the power to put an end to what remains of the Autobots!" "Our defeat would mean the end of everything." "Take your Autobots and leave Cybertron forever!" "This is our home Megatron. We will stay. We will fight. And we will win." [Fight to the end] [In the war] [That started it all] [Become the ultimate weapon]

[[File:WFC Gamestop Commercial.jpg|upright=1.66|thumb|''So I walked in the room, held mah '''BOOMBOX''' high, And what happened next will blow your mind!'']]
* '''Gamestop Exclusive TV spot''' [http://www.youtube.com/watch?v=HtyYt7oRMhs 30 sec]
: Narration: Unknown.
: Notes: [[Shockwave (WFC)|Shockwave]] arrives to the location of Megatron, [[Soundwave (WFC)|Soundwave]] and [[Starscream (WFC)|Starscream]] prompting Megatron to take off and leave Shockwave in charge. Pleased by Megatron's decision, Shockwave takes this opportunity to order Soundwave to transform into boombox mode and play music for him to shoot Autobots by. His choice of song? "[[The Touch]]"! Starscream is not enthused by this and asks "Why this song?". Shockwave replies that when Starscream's hit percentage exceeds Shockwave's then he can choose the soundtrack. Shockwave's Autobot blasting is ''in time'' to the song! Shockwave's voice is provided once again by [[Corey Burton]].
: Megatron: "Shockwave, you're in charge now." Shockwave: "Excellent." Starscream: "<sigh> Again?" Shockwave: "Soundwave, transform." Soundwave: "Affirmative." <transforms and starts playing ''The Touch''> Starscream: "Why this song?" Shockwave: "When your hit percentage exceeds mine, you may choose the soundtrack!" ''Unlock the Decepticons' second in command, Shockwave, only when you preorder Transformers: War for Cybertron at Gamestop. Power to the players. Rated T for Teen.''

* '''DLC Trailer''' [https://www.youtube.com/watch?v=yqbQl4N5JME 1:00]
: Notes: Gameplay footage of the DLC soundtracked to [[Stan Bush]]'s ''[[Till All Are One (Transformers Theme)|Till All Are One]]''.
: [Onslaught] [Scattershot] [Shockwave] [Jazz] [Demolishor] [5 New Characters] [4 New Multi-Player Maps] [New Map and Character Pack Available 07.27.10]
{{-}}

==2010 Transformers toyline==
This was the first time an entire Transformers toyline was advertised without their being some type of media directly tied to it. Since the toyline was a mishmash of styles, it only makes sense that the commercials were a bit of a stylistic mismash as well. They generally stuck to the idea of showing off the toys in outdoor cityscape dioramas, except for the Reveal the Shield ad that opted for a spaceship wreckage type diorama, but the graphical transitions and narrative styles varied considerably.
===2010===
[[File:PCC commercial.jpg|upright=1.4|thumb|It's time to duel!]]
* '''[[Power Core Combiners]]''' [http://www.youtube.com/watch?v=vxLrS3XwIaA 30 sec], [https://www.youtube.com/watch?v=GI5w_Ql1LdE 15 sec]
: Narration: [[2006-2007 Guy]]
: Toy segment: [[Huffer (PCC)|Huffer]] and [[Smolder (PCC)|Smolder]] seem to fly by buildings in robot mode while side-by-side in their own camera shots. Then [[Skyburst (PCC)|Skyburst]] flies to his drones before transforming, first to robot mode and then to combiner torso mode, in order to demonstrate [[Power Core Combination]]. [[Bombshock (PCC)|Bombshock]] combines with his drones and other Power Core Combiners are shown in their combined forms.
: ''Power Core Combiners! The battle between the Autobots and Decepticons is changing! New combiner technology lets a commander lead his Power Core drones OR combine forces with them to create a Bigger, BADder, BOT! With Power Core Combiners, the battle is always changing! More robots! More possibilites! More power at your command! Power Core Combiners.''

* '''Leader Starscream and Optimus Prime''' [https://www.youtube.com/watch?v=Vdu-6NGC2sg 30 sec], [http://www.youtube.com/watch?v=eQ1I2qEIZKA 15 sec]
: Narration: 2006-2007 Guy
: Toy segment: [[Starscream (Movie)/toys|Starscream]] is located and hunted down by [[Optimus Prime (Movie)/toys|Optimus Prime]], [[Bumblebee (Movie)/toys|Bumblebee]] and [[Sideswipe (Movie)|Sideswipe]].
: Notes: The toy segment is followed by a plug for the [[Hunt for the Decepticons]] online game.
: ''NEW! Transformers: Hunt for the Decepticons! Starscream has been located on Earth, preparing to attack. And the Autobots need your help to hunt him down. You can look for codes in specially marked packages. Enter them at Transformers.com, then hunt, locate and battle the Decepticons! Together, you and the Autobots have the power to stop Starscream! Transformers: Hunt for the Decepticons. Each sold separately. Change time may vary. Ask a parent before going online.''

* '''Battle Ops Bumblebee''' [http://www.youtube.com/watch?v=TtlT_JtH42I 30 sec], [http://www.youtube.com/watch?v=n94lcULZGGU 15 sec]
: Animation: Bumblebee flipping his mask down and looking at the camera for the introduction, Bumblebee continuing to look at the camera for the end.
: Narration: 2006-2007 Guy
: Toy segment: A four-way split screen shows clips of Bumblebee in all four of his modes, with one mode per quadrant. The quadrants then pull to the exterior to reveal a full size clip of his Guardian vehicle mode, followed by his Battle vehicle mode as the narrator begins to describe the four modes. He continues as a pair of hands transforms Bumblebee to his two robots modes and demonstrates the electronics for both modes.
: ''NEW! Battle Ops Bumblebee is a four in one warrior. Racing into action with two vehicles modes! Guardian and Battle! Bumblebee stands tall, converting into supersized robot guardian!'' Bee toy: "I will protect you." ''But when the Decepticons attack...'' Bee toy: "Shields down." ''...he powers up, ready to fight in battle mode!'' Bee toy: "Let's rock!" ''Four modes, one powerful Autobot! New Battle Ops Bumblebee! Change time may vary.''

[[File:2010 McDonalds Commercial.jpg|upright=1.4|thumb]]
* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=2NETH0bv_FY 15 sec TF segment only]
: Notes:Three kids, one has curly hair, one has long hair and one has short hair, sit at a kitchen table eating their [[McDonald's]] Transformers Happy Meals. The curly-haired kid gets up to leave and declares "Bumblebee is gonna guard my McNuggets. If you take anything, he'll blast you back to Cybertron!". His friends call his bluff and, much to their surprise, find themselves floating in space.
: "Bumblebee is gonna guard my McNuggets. If you take anything, he'll blast you back to Cybertron!" "Yeah, right." ''You can take on the Decepticons with Transformers action figures. There's one inside your McDonald's Happy Meal.'' "I thought he was kidding."

* '''Reveal the Shield''' [http://www.youtube.com/watch?v=2ImjgEnXV8s 30 sec]
: Narration: Unknown.
: Toy segment: [[Cyclonus (G1)/toys|Cyclonus]], [[Lugnut (TF 2010)|Lugnut]] and [[Hot Rod (G1)/toys|Rodimus]] strike dynamic poses in a poorly lit area resembling spaceship wreckage while the narrator provides the backstory. The spot ends with Rodimus, [[Grapple (G1)|Solar Storm Grappel]] and [[Jazz (G1)/toys|Autobot Jazz]] stare down Cyclonus, Lugnut, ...and [[Tracks (G1)|Turbo Tracks]]? This must be [[Total War!|total war]].
:Notes: To be fair, Tracks being with the Decepticons does play into the whole unknown allegiance gimmick.
: ''New Transformers are arriving on Earth, to join the battle. Each one scans a unique vehicle form and brings new powers to the fight. But whose side are they on? Autobot or Decepticon? It's up to you to discover their alliegance. Reveal the Shield and find out.''

== Speed Stars ==
Being a new format for Transformers, Speed Stars ads made sure to point out that these toys were found in the ''vehicle'' aisle.
=== 2010 ===
[[File:Stealth Force Prime Ad.jpg|upright=1.4|thumb|]]
* '''Stealth Force Optimus Prime''' [http://www.youtube.com/watch?v=HufDT8lmUX8 20 sec]
: Animation: Optimus Prime driving out from behind the [[Speed Stars]] logo.
: Narration: Dynamic!
: Toy segment: [[Optimus Prime (Movie)/toys|Optimus Prime]] patrols a city street in Stealth Mode before switching Battle Mode to take on [[Megatron (Movie)/toys|Megatron]]. He is then joined as he speeds down the street by [[Bumblebee (Movie)/toys|Bumblebee]] and [[Inferno (G1)|Inferno]].
: ''Introducing Speed Stars. Optimus Prime patrols the streets in stealth mode. And with a push of a button, he shifts into battle mode. Ready to take on Megatron! Speed Stars Transformers are gearing up and taking the battle to the road. New Speed Stars Transformers. Each sold sepearately, in the vehicle aisle.''

* '''Bumblebee Track Set''' [http://www.youtube.com/watch?v=yvZT7CngRJk 20 sec]
: Narration: Dynamic!
: Toy segment: A kid plays with Bumblebee, having him zoom along his track set on a mission with an undisclosed purpose.
: Notes: A clip from ''[[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]]'' of Optimus Prime decking Megatron is used to help highlight the set's smashable Megatron figure.
: ''Introducing Speed Stars. Bumbleebee's on a mission, in the new Bumblebee Track Set. Launch into action. Crank it up! Max out the speed and defeat Megatron.'' Kid: "Yeah!" ''The new Speed Stars Transformers Bumblebee Track Set. Comes as shown. In the vehicle aisle.''

==Prime==
{{main|Commercial/Prime}}

==Dark of the Moon==
The third entry in the live action movie franchise, ''Transformers: Dark of the Moon'' had a hefty ad campaign like it's predecessors.
{{main|Commercial/Dark of the Moon}}

==Kre-O==
Kre-O flipped the animation/toy segment proportion of previous Transformers ads around. It focused almost entirely on CGI animation of the building sets, with only brief segments of the actual bricks being assembled and disassembled in fast motion. Kre-O's animation snippets started with straight forward action scenes. Beginning with the "[[The Great Brick Giveaway]]" contest ad however, they shifted to being more comedic with the Decepticons being depicted as largely hapless. It resulted in some of the most memorable Transformers ads since Beast Machines.

=== 2011===
[[File:Kre-oTransformersTeaserTrailer.jpg|upright=1.66|thumb]]
* '''KRE-O Transformers teaser trailer''' [http://www.youtube.com/watch?v=PcsNMTqpBAE 30 sec]
: Animation: CG Kre-O Transformers duke it out.
: Narration: [[KREO-O Deep Voice]].
: Notes: Uploaded [[June 30]], [[2011]]. Bumblebee's voice is not provided by [[Dan Gilvezan|any]] [[Mark Ryan|of]] [[Bumper Robinson|his]] [[Johnny Yong Bosch|previous]] [[Nicole Dubuc|voice]] [[Will Friedle|actors]]. In fact it sounds similar to the voice {{w|Seth Green}} uses for {{w|Family Guy|Chris Griffin}}.
:'' They came to our world... [[Commercial/Transformers (2007)|most have come to destroy us... some have come to protect us...]] and now there's a whole new way to battle, because the Transformers have never been built like this. New K-Reo Transformers. The Transformers battle has never been bigger.'' [[Bumblebee (Kre-O)|Bumblebee]]: "Never been smaller either." ''The battle begins at KRE-O.com. As your parents before going online.'' "KRE-O!"

* '''KRE-O Transformers A''' [https://www.youtube.com/watch?v=24hYu-2CT5w 30 sec]
: Animation: Same as the teaser trailer.
: Narration: Unknown.
: Toy segment: The Bumblebee set is assembled, disassembled and reassembled.
: Notes: Very similar to the trailer, but with a different narrator, a slightly different narrative and an added toy segment briefly showing the Bumblebee set being built and rebuilt in fast motion.
: ''New KRE-O Transformers construction sets. They came to our world...most have come to destroy us...some have come to protect us... The Transformers are BUILT. TO. BATTLE. New KRE-O Transformers. Build in robot mode, rebuild in vehicle mode. And race to the next battle! New KRE-O Transformers construction sets. Each sold separately.'' "K-REO!"

* '''KRE-O Transformers Online Exclusive''' [http://www.youtube.com/watch?v=PMYBJgfaAww 30 sec]
:Uploaded June 30, 2011.
: Animation: [[Starscream (Kre-O)|Starscream]] and [[Megatron (Kre-O)|Megatron]] battle [[Optimus Prime (Kre-O)|Optimus Prime]], [[Ratchet (Kre-O)|Ratchet]] and Bumblebee in the desert. The action scenes have scenes of the Bumblebee KREO set building itself and coming to life interspersed between them.
: Narration: KRE-O Deep Voice
:[The action builds...] [When you build!] ''The battle begins at KRE-O.com.'' "KRE-O!"

* '''KRE-O Transformers B''' [https://www.youtube.com/watch?v=dLkidGBGqGE 30 sec]
: Animation: [[Starscream (Kre-O)|Starscream]] and [[Megatron (Kre-O)|Megatron]] battle [[Optimus Prime (Kre-O)|Optimus Prime]], [[Ratchet (Kre-O)|Ratchet]] and Bumblebee in the desert. The action scenes have scenes of the Bumblebee KREO set building itself and coming to life interspersed between them.
: Narration: Unknown,
: Notes: Similar to the online exclusive with different narration. The narrator tells a whopper by saying "You've never been able to build Transformers in bricks before." [[Built to Rule!|AHEM]].
: ''New KRE-O Transformers building sets. You've never been able to build Transformers in bricks before. '''Now''', you can build Optimus as a vehicle and rebuild him as a robot, to take out the Decepticons. Rebuild Bumblebee from a robot to a vehicle, to chase down the enemies and launch a full out attack. Build your favorite Transformers character with new KRE-O Transformers building sets. Each sold separately.'' "KRE-O!"

* '''The Great Brick Giveaway''' [https://www.youtube.com/watch?v=7TZOYGgc3hw 30 sec]
: Animation: Optimus Prime walks through a desert and up to a huge stack of boxed KRE-O Transformers sets. As he walks, he tells us about the contest and dispenses with attacks from Starscream, Megatron and Shockwave in succession. Bumblebee talks about the contest rules in front of a flat screen monitor, on top of the giant stack of boxes.
: Narration: Unknown actors as Optimus Prime and Bumblebee. The actor for Bumblebee is the same from the previous KRE-O ad.
: Optimus: ''It's a great brick giveaway at KRE-O.com! And there's a chance to win one prize every hour for six straight weeks! That's one thousand KRE-O construction sets!'' Bumblebee: ''With your parents' permission visit KRE-O.com for official rules. No purchase necessary, many will enter, few will win.'' "KRE-O!"

=== 2012 ===
[[File:KreoBattleForEnergonCommercial.jpg|upright=1.66|thumb]]
* '''"Battle for Energon" building set''' [https://www.youtube.com/watch?v=gADgqYuCH8U 30 sec]

: Animation: [[Tank Driver]] steals a shard of [[Dark Energon]] being held inside a bank. He is chased out by [[Security Officer]] and runs into the foot of Megatron, knocking him onto his back. Megatron grabs the Dark Energon shard, but Tank Driver hangs on, even with energy beginning to radiate from the crystal. Megatron gets decked by Optimus Prime. Somewhere else in the city, Optimus Prime speeds through an intersection and carelessly rams Megatron in his tank mode while a [[human]] watches from the nearby sidewalk. The collision results in an explosion which forces the human to flee from projectile debris. Optimus and Megatron then duke it out in robot mode, with humans fleeing the scene. A kick to Megatron's face allows Prime to recover the dark energon. Kreon Optimus throws Kreon Megatron behind bars with Tank Driver occupying an adjacent cell.
: Narration: [[Dynamic!]].
: Toy segment: Sped up footage of the Prime and Megatron sets being built into robot form, torn down and then rebuilt into their vehicle forms.
: Notes: Uploaded [[October 30]], [[2012]].
: ''NEW. KRE-O Transformers building sets. The dark energon has been stolen. By Megatron. And only Optimus Prime can stop him! You can build these Transformers in robot mode. '''Or''' rebuild them in vehicle mode. Taking the Transformers battle to the streets! It's Megatron versus Optimus Prime in the Battle for Energon! New KRE-O Transformers building sets. With Optimus Prime, Megatron, and new Kreon figures.'' "KRE-O!"

=== 2013 ===
The 2013 Kre-O Transformers building sets were tied into the ''Transformers Prime: Beast Hunters'' subline. No other Kre-O ads are known to have been produced that year.

* '''KRE-O Transformers Micro Changers and Combiners Construction Sets''' [http://www.youtube.com/watch?v=Zh_4xY_UTS8 30 sec], [http://www.youtube.com/watch?v=fayfPfIb5Kk 15 sec]
: Animation: A huge Kreon battle takes place on a lightly forested field. [[Springer (G1)|Springer]] takes down [[Ripclaw]]. [[Silverbolt (G1)|Sliverbolt]] pounds [[Swindle (G1)|Swindle]] into parts, then blasts [[Tantrum (G1)|Headlock]]. This happens just before [[Scorch (G1)|Singe]] drives up, then transforms and leaps into a corkscrew spin, ending with a missile blast. Someone with a high pitched voice: (in dismay) "No, they're combining!" The Combaticons and Predacons combine. A blue generic, Springer, [[Warpath (G1)|Warpath]], and Singe are chased by [[Predaking (G1)|Predaking]] and [[Bruticus (G1)|Bruticus]]. This causes the generic and Warpath to run into each other and Silverbolt, of all bots, to complain that the combiners are showoffs. Ripclaw torches Springer's backside.
: Narration: Unknown.
: Toy segment: A pan through half of the Wave 1 Microchangers plus Silverbolt and [[Fireflight (G1)|Firestrike]]. Fast motion transformation of Singe, Springer, [[Bludgeon (G1)|Bludgeon]], and [[Airachnid (Prime)|Airachnid]] to vehicle mode. Fast motion combination of the Predacons and Combaticons into Predaking and Bruticus, respectively. A pan through various Preview Wave, Wave 1, and Combiner Microchangers.
: Notes: Uploaded [[March 19]], [[2013]]. Silverbolt is not voiced by [[Charlie Adler]]. Involved in the mega battle scene are a number of duplicates, presumably due to the cost of working up a whole bunch of different CGI models. The scene includes two each of [[Spinister (G1)|Spinister]], [[Headstrong (G1)|Torox]] and [[Tantrum (G1)|Headlock]], three each of Ripclaw (one without wings), Springer, and [[Brawl (G1)|Brawl]], four [[Divebomb (G1)|Divebomb]]s, ''five'' Warpaths and '''''six''''' each of Silverbolt and Singe. Know that, surprisingly, there's only one [[Razorclaw (G1)|Razorclaw]].
: ''New from KRE-O! Transformers: Microchangers!'' "Catch ya on the flip side!" "Yeah!" ''You can build new Microchangers as robots, or rebuild them as vehicles for battle.'' "You're nothing!" "No, they're combining!" ''Watch out for all new combiners! Microchangers Combiners build together, into colossal Transformers robots!'' "IIIIII got them. I got them!" "Showoffs!" ''Collect them all and build your battle at KREO-O.com! Ask a parent first. All new K-REO Microchangers and Combiners. Each sold separately.'' "KRE-O!" "Ow ow ow ow ow ow!"


=== 2014 ===
All of the 2014 Kre-O building sets were tied into that year's live action movie, ''[[Transformers: Age of Extinction (film)|Transformers: Age of Extinction]]''. As such all of that year's Kre-O advertising focused on those sets and the limited amount of non-AOE Kre-O product did not receive ads. There was a generic Kre-O ad however, which featured both the Transformers and Dungeons & Dragons Kre-O themes.

*'''K-REO: Build With Attitude''' [https://www.youtube.com/watch?v=i5HMXAS4vqs 30 sec]
: Animation: Excerpts from previous Kre-o Transformers and Dungeons & Dragons ads.
: Narration: Unknown.
: ''In a world...built out of small plastic bricks...'' "Hit the bricks bud!" ''K-REO! Brings you an exciting way to build and play!'' "Time to build up!" ''From the robots of KRE-O Transformers, who are always armed and ready for a fight, to the orcs of KRE-O Dungeons & Dragons who find new ways to battle. Look for more Kreon videos and games at K-REO.com. Ask a parent first. K-REO, build with attitude.'' "K-REO!"

{{main|Commercial/Age of Extinction#Dino Force}}

=== 2015 ===
* '''Battle Changers''' [http://www.youtube.com/watch?v=7h20AJOLLzw 15 sec]
: Animation: Autobot logo built from Kre-O bricks. Grimlock finds out, to his surprise, that "With new Kre-o Battle Changers, you can build and convert!". Grimlock pauses from bashing Decepticons to test the claim by switching Bumblebee between modes until he breaks in half. Bumblebee reacts with audible disappointment: "Aw man!".
: Narration:
: Toy segment: Fast motion assembly and conversion of Bumblebee.
: Notes: Bumblebee is voiced by his usual unknown KRE-O voice actor. Grimlock is voiced by an unknown actor taking inspiration from [[Gregg Berger]]'s portrayal. The ending "KRE-O!" yell is handled by Grimlock this time instead of Bumblebee. We're guessing Bee was beside himself.
: ''With new KRE-O Battle Changers you can build '''and''' convert!'' "Me can? Robot! Car! Robot! Car! Robot!" "Aw man!" ''Build! Convert. And kick butt with new KRE-O Transformers Battle Changers. Each sold separately.'' "KRE-O!"

==Rescue Bots==
Rescue Bots brought back musical narration for its advertising, the first two years using a melody unique to the commercials, thereafter switching to shorter bits of singing to the tune of the cartoon theme. Rescue Bots also went back to the traditional balance of animation and live action segements, with some animation at the start of the ad followed by footage of kids playing with the toys.
=== 2011 ===
==== Toys ====
[[File:RescueBotsOnlineExclusiveTrailer.jpg|upright=1.66|thumb|Optimus' hopes of defending his 200 [[Units of length|mechanometer]] title were dashed by a pulled hamstring.]]
* '''Rescue Bots Online Exclusive trailer''' [http://www.youtube.com/watch?v=1RXpHdIoJFo 1:20]
: Notes: Uploaded August [[2011]]. The narrator introduces the concept of the [[Transformers: Rescue Bots (franchise)|Rescue Bots]] while a young boy plays with the toys and demonstrates their features.
:{New from Transformers, Res-cue-Bots!} ''Rescue Bots are fun, easy to use Transformers toys, especially designed for your little hero. Perfect for preschoolers, Playskool Heroes brings the excitement of big boy brands to little boy hands with the all new Transformers Rescue Bots. Each Resuce Bot converts simply, so preschoolers can easily do it themselves, using gross motor skills to test twisting, pulling, and prying. Pull both ends of Bumblebee to change from car to robot. Then simply push them back together for vehicle mode. Bend Optimus Prime's legs down like a lever to convert into a robot and then push back to covert to truck. With Chase the Police Bot, you pull the lightbar to convert to robot, then push the light bar to change to vehicle mode. Use Heatwave's ladder like a lever to change into a robot. Push the ladder back down to covert to firetruck. Twist Blades' helicopter knob to change into a robot. Twist it the opposite direction to convert back to helicopter. And Boulder the Construction Bot. Pry his arms apart to turn into a robot. Then, push his arms back to change into a bulldozer. Transformers: Rescue Bots. All the fun of Transformers, made for little heroes.'' {Res-cue-Bots!}

* '''Rescue Bots figures and Fire Station Prime''' [https://www.youtube.com/watch?v=sZe8vnAINcs 30 sec]
: Animation: CGI [[Optimus Prime (WFC)|Optimus Prime]], [[Bumblebee (WFC)|Bumblebee]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]], [[Blades (RB)|Blades]], and [[Boulder]] come running (or flying) out of [[Fire Station Prime]]. Prime, Bumblebee and Chase watch as Heatwave puts out a fire. The whole group gets into a heroic V-formation.
: Narration: Unknown.
: Toy segment: A pan over of [[Fire Station Prime]], Optimus Prime, Bee, Boulder, and Blades. Close up of two sets of hands transforming Chase and Heatwave to robot mode simultaneously. [[Cody Burns]] is placed into Heatwave and driven out of Fire Station Prime. Fire Station Prime is transformed. Heatwave is transformed to robot mode again. Fire Station Prime is transformed again. [[Jack Tracker]] rides the elevator with his jetpack. The Fire Station's water cannon is used to put out a fire. Cody Burns slides down the fire pole. Chase transforms to car mode.
: Notes: The narration of this ad consists of an unknown singer singing about the heroism of the Rescue Bots and what's going on in the toy and animation clips.
: {New from Transformers! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Fire station changes to Optimus Prime. Heatwave! Put out those fires crew. Rescue Bots ready any time. To put out fires and team up with youuuuuuuuuu! Res-cue-Bots! Rescue Robots sa-ving the day. Working together, the Rescue Bot way. Res-cue-Bots!} ''Transformers: Rescue Bots. Fire Station Prime and figures each sold separately. Heroes start here.''

==== Cartoon ====
* '''[[Family of Heroes|Sneak]] [[Under Pressure|Preview]]''' [http://www.youtube.com/watch?v=vvmWguZ6VXc 30 sec]
: Animation: Excerpts from the cartoon.
: ''Saturday!'' "Follow these coordinates." ''The Hub transforms your morning with an all-new sneak peak.'' "Robots! Transform!" ''New Autobots...'' "We are happy to join the battle sir." ''...new adventures...brand new series.'' "Less talk, more action." ''Be the first to catch the hour long Hub sneak peak.'' "Thought you'd never ask." ''Transformers: Rescue Bots. Saturday starting at noon Eastern, 9AM Pacific. Only on the Hub.'' "Roll to the rescue!"

=== 2012 ===
==== Toys ====
[[File:RescueBotsMobileHeadquartersCommercial.jpg|upright=1.66|thumb]]
* '''Mobile Headquarters''' [http://www.youtube.com/watch?v=cWSNpre6NBE 15 sec]
: Animation: The same clip of CGI Autobots getting into a V-formation as used in the previous commercial.
: Narration: [[Rescue Bot Guy]]
: Toy segment: The ladder of the headquarters is raised with Cody Burns in the basket. The vehicle is converted to base mode and Cody is dropped into the passenger compartment of Optimus Prime. Prime rolls out from the headquarters.
: Notes: The narration is a song again with different words but the same tune.
: {Trannnsformers: Rescue Bots, it's time to roll. Chase and Heatwave out on patrol. Open up headquarters, don't delay. Roll out with Optimus and save the daaay! Res-cue-Bots!} ''Transformers Rescue Bots and Mobile Headquarters each sold separately. Batteries not included.''

* '''Bots & Robbers Police Headquarters''' [http://www.youtube.com/watch?v=T5BjayxBJ7s 15 sec]
: Animation: CGI Autobots forming into a V-formation.
: Narration: [[Rescue Bot Guy]]
: Toy segment: Chase is deployed from the police headquarters; he returns to the headquarters and locks the criminal in the jail cell.
: Notes: This ad has yet another narration song. The playset is referred to as the Rescue Bots Police Headquarters in the ad.
: {Trannnsformers: Rescue Bots, are on the scene. First to respond, they work as a team. Chase the Police Bot speeds away, catches the robber and saves the daaay! Res-cue-Bots!} ''Transformers Police Headquarters and Rescue bots figures, each sold separately.''

==== Cartoon ====
* '''Season 1 premiere promo''' [https://www.youtube.com/watch?v=YMZqT8GzAZg 30 sec]
: Animation: Excerpts from the cartoon.
: ''Coming to the Hub on Saturdays. When you're in need...'' "Rescue Bots, Roll to the Rescue!" ''They're the first on the scene.'' "Wherever there is an emergency, there are Rescue Bots." ''Heatwave, Chase, Boulder, and Blades!'' "Hi." ''They've got a mission to serve and protect [[Griffin Rock|our planet]], and that's just what they planned to do!'' "Yeah, what he said." ''Roll out, with the Transformers Rescue Bots. Only on the Hub. Check local listings.''

* '''Season 1 promo''' [http://www.youtube.com/watch?v=To6iSieJVOY 30 sec]
: Animation: Excerpts from the cartoon.
: ''Saturdays on The Hub.'' "Rescue Bots, Roll to the Rescue!" ''They're the first on the scene.'' "Wherever there is an emergency, there are Rescue Bots." ''Heatwave, Chase, Boulder, and Blades!'' "Hi." ''They've got a mission to serve and protect [[Griffin Rock|our planet]], and that's just what they planned to do!'' "Preferably with high speed pursuits." "Now you're talking!" ''Transformers: Rescue Bots. Check local listings, only on The Hub.'' "We are happy to join the battle, sir."

* '''Season 1 [[It's a Bot Time|2]]-[[Bot to the Future|parter]] promo''' [http://www.youtube.com/watch?v=ikd0LRByc9A 30 sec]
: Animation: Excerpts from the cartoon.
: "What did Morocco do to Griffin Rock?" "Whatever it was, we have to undo it." ''Saturday on The Hub. Bumblebee and Optimus Prime join the Rescue Bots.'' "We suspected you might need some assistance." ''And in order to foil Doctor Morocco's evil plan--'' "Capture those robots." ''they'll need all the help they can get.'' "They've walled us in." ''A special 2-part episode of Transformers: Rescue Bots.'' "I like the sound of that." ''Check local listings. It can happen, only on The Hub.''

==== Other ====
* '''Rescue Bots "Roll to the Rescue" DVD and The Adventures of Chuck and Friends DVD''' [http://www.ispot.tv/ad/77wI/the-adentures-of-chuck-and-friends-transformers-rescue-bots-dvd 15 sec]
: Animation: Excerpts from the ''Transformers: Rescue Bots'' and ''[[w:The Adventures of Chuck and Friends|The Adventures of Chuck and Friends]]'' cartoons.
: Narration: Unknown.
: Notes: Excerpts of animation play as the narrator tells us about "two new DVDs rolling out tons of fun" that are "packed with fun-filled adventures and activities".
: ''Two new DVDs, rolling out tons of fun.'' "Muffler's up!" "Friends for the long haul!" "Rescue Bots, roll to the rescue!" ''Packed with fun-filled adventures and activities. Now available at Target. Rated TV-Y and TV-Y7''

=== 2013 ===
==== Toys ====
* '''Energize figures''' [https://www.youtube.com/watch?v=URF5AjMVmkc 15 sec]
: Animation: Bumblebee and Heatwave race to the scene of a burning building and a road that's splitting apart. All the Autobots raise their Energize tools to the air; Bumblebee uses his jackhammer to demolish rubble. Heatwave uses his "water" cannon to put out a fire.
: Narration: [[Rescue Bot Guy]]
: Toy segment: Bee and Heatwave are pushed along, then Bee is transformed. Group shot of all the figures in robot mode. Bumblebee breaks through a wall in robot mode, then Boulder does the same in vehicle mode. Heatwave deals with a burning building. Two kids celebrate while all the figures stand in front of them.
: Notes: Sadly, there's no catchy tune this time.
: ''Emergency! Transformers: Rescue Bots respond! When disaster strikes, Rescue Bots convert to robots. With all new Energize tools. New tools, new rescues. Transformers: Rescue Bots. Each sold separately.''

==== Cartoon ====
* '''Marathon promo''' [http://www.youtube.com/watch?v=R3Otbnk4H74 30 sec]
: Animation: Excerpts from the cartoon.
: ''Saturday at 12:00 PM Eastern. Have no fear, The Hub is here--'' "Rescue Bots, Roll to the Rescue!" ''to save your Saturday! We're amping up your afternoon with eight episodes of Transformers: Rescue Bots right in a row. By adding action, diverting danger--'' "It's go time." ''and saving your Saturday from total disaster.'' (explosion) "This is a job for heavy machinery." ''Transform your Saturday with Transformers: Rescue Bots. Saturday at 12:00 PM Eastern, 9:00 Pacific, only on The Hub.''

==== Other ====
[[File:BeamBoxCommercial.jpg|upright=1.66|thumb|"All right, Beatrice, there was no alien. The flash of light you saw in the sky was not a UFO. Swamp gas from a weather balloon was trapped in a thermal pocket and reflected the light from Venus."]]
* '''Beam Box Game System''' [http://www.youtube.com/watch?v=wgtWopfjBXw 30 sec]
: Animation: Brief cartoon excerpt of Optimus Prime saying "Optimus Prime, race to the rescue!", projected on the wall of the "closet".
: Narration: Unknown.
: Toy segment: A young boy invites his friends to step inside...his closet? It turns out to be a surprisingly roomy closet that resembles a dimly lit warehouse. The boy inserts his [[Optimus Prime (WFC)|Optimus Prime]] figure inside his [[Beam Box]] and tells his friends: "Prepare to be amazed!". Optimus Prime is then beamed into a magically appearing video screen. The narrator then proceeds to explain how the Beam Box "beams" the figures into various video games as the kids are shown playing the games.
: Notes: The animation retains the original voice over from [[Peter Cullen]].
: "Guys, step inside. Prepare to be amazed." "Optimus Prime, race to the rescue!" ''Transformers all new Beam Box Gaming System! Insert your Beam Box Rescue Bot and magically beam him into your TV! For cool new Transformers games! And, you can play a new action packed adventure with each new Transformers figure! NEW! Transformers Beam Box. Into the box, out of this world! Comes with one figure. Others sold separately. Batteries not included.''

=== 2014 ===
==== Toys ====
[[File:RescueBotsOptimusPrimalCommercial.jpg|upright=1.66|thumb]]
* '''Rescue Dinobots featuring Optimus Primal''' [https://www.youtube.com/watch?v=HE9vthWhqTg 30 sec]
: Animation/Kidmation:'' Kidmation is back! The boy playing with his Optimus Primal toy, becomes a Rescue Bots animated version of himself and directs Optimus and Heatwave to "roar and rescue" Chase.
: Narration: Unknown.
: Toy segment: A boy plays with [[Optimus Prime (WFC)/toys#Rescue Bots|Optimus Primal]] and [[Heatwave (RB)#electronicdinobottoy|Electronic Heatwave the Rescue Dinobot]] on a living room coffee table.
: Notes: We're back to having a song, but now it's a variation of the cartoon's theme song..
: {Rescue Bots! Optimus Primal!} Boy: "Activate Dino Mode!" Toy: "Transform and roar out!" {Change into dino, just one twist.} Boy: "Roar and rescue!" {Rescue Bots, save, serve, and assist. With you there to guide them and show them the way, Rescue Bots are sav-ing the dayyyyyy!} Boy: "Whoa!" {Rescue Bots! Res-cue Dinobots!} ''Transformers, Rescue Dinobots featuring Optimus Primal. Each sold separately. Batteries not included.'' {Rescue Bots!}

[[File:MixableMashableHeroesCommercial.jpg|upright=1.66|thumb]]
* '''Mixable, Mashable Heroes''' [https://www.youtube.com/watch?v=zUt775EkIS0 15 sec]
: Animation: [[Mr. Potato Head]] works on Optimus Prime in his garage when a transmission comes over the radio telling all Autobots to roll out. The two combine into [[Optimash Prime]]. At the end, a Mr. Potato head with a Starscream body has his Bumblebee helmet spin around his head.
: Narration: Unknown.
: Toy segment: Three boys mix and match Potato Head parts on a living room table.
: "Calling all Autobots! Time to roll out!" ''NEW! Mr. Potato Head Transformers. Change this pocket size tater from vehicle to bot mode and mash him up as part Optimus Prime, part Bumblebee, and even Grimlock! New Mr. Potato Head Mashable Heroes, each sold separately. Mr. Potato Head is ready to save the day!''

==== Cartoon ====
* '''Season 2 [[Road Trip|Premiere]]''' [http://www.youtube.com/watch?v=bciE8EjnMg0 30 sec]
: Animation: Excerpts from the cartoon.
: Live action: A kid does a front flip on a mat in his living room.
: (Cheering noises) "We're gonna need a bigger road." ''Saturday, March 1st.'' "Rescue Bots, Roll to the Rescue!" "I wanted to say that!" ''Your favorite Hub Network heroes are transforming with all-new adventures.'' (Grunt) "I can't believe it's real!" ''The all-new season of Transformers: Rescue Bots. Premieres Saturday, March 1st at 1:00 PM Eastern, 10:00 AM Pacific. Only on the Hub Network.'' "We're on our way!"

* '''Season 2 promo''' [http://www.youtube.com/watch?v=aHGyKVfvIPg 30 sec]
: Animation: Excerpts from the cartoon.
: Live action: At the beginning, a mother grabs her son's face while holding a comb as if to approve his appearance. At the end, an older boy and girl do the robot dance.
: ''This Saturday!'' "Ready, everybody?" "Yep!" ''The Hub Network's Transformers: Rescue Bots is all-new.'' "Our fans will want to see everything!" ''With adventure so incredible, there's only one word to describe it:'' "Interesting." "Awesome." "Incredible." "Fascinating." "Uhhh...[[Gremlin]]s." (Gremlin squeals.) ''Okay, maybe not that word.'' "Let's move, team!" ''Don't miss an all-new Transformers: Rescue Bots. Check local listings. You don't wanna miss this, only on the Hub Network!''

* '''Season 2 Summer promo''' [http://www.youtube.com/watch?v=sJ1xcSwTKG8 30 sec]
: Animation: Excerpts from the cartoon.
: Live action: Shots of a group of kids jumping into and then swimming around in a pool, filmed from the pool's POV. Also a brief segment of the kids doing the robot in bathing suits, presumably poolside.
: ''Saturday! The Hub Network is heating up your summer with all-new episodes of Transformers: Rescue Bots.'' "Hold the elevator, what?" ''All-new episodes of Transformers: Rescue Bots. Every Saturday!'' "Sounds great." ''The Rescue Bots are rolling to rescue your summer from boredom.'' "Because we're awesome." ''Because for them, that's what summer vacation is all about.'' "That sounds about right." ''Transformers: Rescue Bots, all new Saturday at 1:30 PM Eastern, 12:30 Central. Only on the Hub Network. Making Family Fun.''

* '''Transformers July 4th Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI 30 sec]
: Animation: Excerpts from ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'', ''[[Predacons Rising (Prime)|Transformers Prime: Predacons Rising]]'' and ''[[The Transformers: The Movie]]''.
: Notes: This was a [[2014]] marathon featuring the re-titled ''Transformers: The Animated Movie'', ''Predacons Rising'', and various ''Rescue Bots'' episodes. It celebrated not only the American Independence Day holiday but also the thirtieth anniversary of the [[Transformers brand]].
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''

* '''Season 3 Exclusive Preview''' [http://www.youtube.com/watch?v=_IHKP0MO9_U 30 sec]
: Premiered [[July 24]], [[2014]] at [[San Diego Comic-Con]]. The first 30 seconds features [[Blades (RB)|Blades]], [[Boulder]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]] and [[Optimus Prime (WFC)|Optimus Prime]] transforming from vehicle mode to robot mode to dinosaur mode. The remaining 1:12 consists of various clips of Optimus Prime in dinosaur mode, set to an orchestral soundtrack.

=== 2015 ===
* '''High Tide Rescue Rig''' [https://www.ispot.tv/ad/AArK/transformers-rescue-bots-high-tide-rescue-rig-save-the-day 15 sec]
: Narration: Unknown.
: Toy segment: Two kids play with the toys on the porch/deck of a beachfront house.
: {Rescue Bots!} Kid 1: "Someone needs help!" Kid 2: "High Tide, convert to submode." {Transformers High Tide Rescue Rig.} ''Whoa, High Tide, convert to sub mode and save the day!'' "Surf to the rescue!" ''Transformers: Rescue Bots high Tide Rescue Rig comes with one figure. Other figures each sold separately. Adult assembly required.''
{{-}}
=== 2016 ===
[[File:Rescue Bots Griffin Rock Firehouse HQ Commercial.jpg|upright=1.66|thumb|]]
* '''Griffin Rock Firehouse Headquarters''' [https://www.youtube.com/watch?v=hoT3E8q64pQ 30 sec]
: Animation: Optimus Prime steps in front of the Griffin Rock Firehouse and states flatly that <s>Red Warrior needs food</s> "Rescue Bots need help".
: Narration: Unknown.
: Toy segment: A boy runs into his bedroom which magically transforms into the command center of the Firehouse Headquarters. His clothes also magically transforms, into a swanky Rescue Bots jumpsuit. He plays with the playset sitting on a table in the center, issuing commands to the individual Rescue Bots. The end of the ad show him and his bedroom reverting back to their previous state as he continues to play with the toys.
: Notes: Optimus Prime's voice is not provided by Peter Cullen. The jumpsuit is not for sale. Awww.
: {Rescue bots! Firehouse headquarters!} Optimus: "Rescue Bots need help." ''For the first time ever '''you''' can take command of the new Rescue Bots Firehouse Headquarters.'' "Blades, permission to take off from the helipad. Convert and rescue! Boulder, activate the secret command tower and trigger the water cannon! Chase, need back up fast! Use the emergency vehicle launcher. Well done team." {Saving the day!} ''New Rescue Bots Firehouse Headquarters playset comes as shown. Other Rescue Bots figures sold separately. Jumpsuit not for sale.'' "Playskool. He-Roes!"
{{-}}
* '''Griffin Rock Garage''' [https://www.youtube.com/watch?v=s6QvOk5IOg4 15 sec]
: Animation: [[Heatwave (RB)|Hook and Ladder Heatwave]], [[Medix (RB)|Medix]], [[Hoist (RB)|Hoist]], and [[Drake (RB)|Drake]] take off from the Firehouse Headquarters.
: Narration: Unknown narrator with an Australian accent.
: Toy segment: Two kids play with the toys on a table, in front of a cityscape background.
: Notes: This appears to be the first and only instance of a US Transformers ad using narration with a non-American accent.
: {Rescue Bots!} ''Emergency! There's a fire! Roll to the rescue, and join the Transformers Rescue Bots on their mission. Be ready for action and team up to put out the fire. Then, transform the Rescue Bots and save the day! Rescue Bots figures and playsets, out now.''
{{-}}

=== 2017 ===
* '''Optimus Prime Race Track Trailer''' [http://www.youtube.com/watch?v=kU915LDHmFw 30 sec]
: Narration: Rescue Bots guy.
: Toy segment: A father and son act out an avalanche emergency rescue in their living room, using pillows precariously piled on the back of the couch as the avalanche.
: ''Transformers: Rescue Bots.'' Dad: "Rescue Bot reporting to base. We have an avalanche situation. Send back up immediately." Son: "Autobots, we gotta stop that avalanche. Extend the track, and roll out for rescue." Dad: "Hurry, the hillside's crumbling!" Son: "Bumblebee, Blurr, we're running out of time get ready to launch! Altogether now..." Both: "Push!" {Heroes at playayayay...!} ''Transformers Rescue Bots Optimus Prime Race Track Trailer. Adult assembly required. Additional Flip Racers sold separately.''
{{-}}
* '''Optimus Prime Race Track Trailer 2''' [http://www.youtube.com/watch?v=Q5cBLLuqIDM 15 sec]
: Animation: A fluttering checkered flag with the Rescue Bots logo superimposed on top.
: Narration: Unknown.
: Toy segment: A boy and girl play with the playset in front of a raceway background.
: Notes: The announcer does his best auto race announcer voice, complete with echo effect.
: Boy: "It's here!" ''The Optimus Prime Race Track Trailer! Choose. Your. Flip Racer! Take your place...'' Boy: "And they're off!" ''Transformers Rescue Bots Optimus Prime Race Track Trailer. Additional Flip Racers sold separately. Adult assembly required.''
{{-}}
=== 2018 ===
[[File:Rescue Bots Rescue Guard Bumblebee Commercial.jpg|upright=1.66|thumb|]]
* '''Rescue Guard Bumblebee''' [http://www.youtube.com/watch?v=p72YVvgcl8A 15 sec]
: Narration: Unknown.
: Toy segment: A kid uses his toys and an obstacle course built from household items to retrieve tools for his Dad who's working on a car.
: Notes: Talk about being on-brand, not only is the father wearing an Autobot logo t-shirt, but he has two Autobot logos on his toolchest: one on the front and one inside the lid!
: ''Transformers: Rescue Bots.'' "Can you reach my tools?" "We have a mission! Clear the way! Gear up." ''Start your mission with Transformers Rescue Bots Rescue Guard Bumblebee.''
{{-}}

== Bot Shots ==
Bot Shots commercials used a blend of CGI animation and live action footage to set up a fictional world where all the Bot Shots characters are eager to bust out of wherever their human owners keep them, in order to fight. This led to the incongrous characterization of Optimus Prime being a hothead who can be goaded into a fight at the drop of the hat. Judging by their voices, all Bot Shots apparently have a habit of inhaling helium.
=== 2012 ===
[[File:BotShotsOnlineBattleGameTeaserTrailer.jpg|upright=1.66|thumb|Round 1, FIGHT!]]
* '''Bot Shots Online Battle Game teaser trailer''' [http://www.youtube.com/watch?v=AhQEQOzEzps 30 sec]
: Animation: Bumblebee and Starscream trade attacks.
: Notes: A CGI [[Bumblebee (G1)|Bumblebee]] and [[Starscream (G1)|Starscream]] are used to explain the mechanics of the Bot Shots game. Each "x beats y" combination of attacks is shown followed by Bumblebee beating up Starscream with the winning attack. There is no narration in this trailer.
: [Experience Transformers like never before!] [Small bots.] [Big attitude.] [Coming March 2012.] [Battle online at Transformers.com.]

* '''Bot Shots''' [https://www.youtube.com/watch?v=bsx-Z5vQ-6M 30 sec]
: Animation: CGI [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]] collide in vehicle mode, then transform and battle. CGI Bumblebee and Starscream have their own confrontation. Bumblebee bursts through the end shot.
: Narration: Dynamic!
: Toy segment: Two school lockers, with Autobot and Decepticon logos, shudder and shake. Two bookbags, that also have Autobot and Decepticons logos, bulge and glow with red and purple light. The lockers then glow and bulge themselves before a Bot Shot bursts out of each one. Bot Shots break out of the bookbags too, shooting through several full bookshelves before colliding. The Bot Shots from the lockers collide in a hallway. The narrator then describes the Bot Shots while their features are demonstrated on a table...somewhere.
: ''NEW Transformers Bot Shots! New Bots Shots are born to bash! Choose your power, launch into battle, crash your bot, and win! Or take the battle online at Transformers.com with parent's permission. New Bots Shots. Small bots, big attitude. Sold separately.'' Bumblebee: "Yeah, Bot-Shots!"

[[File:BotShotsBattleForTheMatrixCommercial.jpg|upright=1.66|thumb]]
* '''Battle For The Matrix''' [http://www.youtube.com/watch?v=VMqbwoxMVt0 30 sec]
: Animation: The same Optimus Prime/Megatron and Bumblebee/Starscream scenes from the previous ad.
: Live action: CGI Megatron goads Prime into a fight from the window of a neighboring house. Prime takes the bait and they charge at each other, ripping through the walls of the houses.
: Narration: Dynamic!
: Toy segment: Demonstration of the Optimus Prime and Megatron figures battling and launching from their launchers.
: Notes: Megatron and Optimus Prime both have high pitched voices created via sped up playback. As a result both sound similar to Bumblebee whose voice has the same processing.
: ''NEW Transformers Bot Shots!'' Megatron: "Hey you!" Prime: "Who me?" Megatron: "Yeah, you! Bring it!" Prime: "Oh, let's do this!" "You want a piece of this?" "You got it!" ''New Bots Shots are born to bash! Choose your power, launch into battle, crash your bot, and win! Take the battle online at Transformers.com with parent's permission. Battle for the Matrix comes as shown. Other figures sold separately.'' Bumblebee: "Want some of this? Ha, huh! Yeah, Bot-Shots!"

=== 2013 ===
* '''Dragon Track''' [http://www.youtube.com/watch?v=vfuj72wsNNQ 30 sec]
: Animation: Optimus Prime collides with Megatron, but this time it's the version of Megatron that comes with the [[Bot Shots (toyline)#Dragon Track|Dragon Track]].
: Live action: Startled onlookers witness [[Scourge (Cybertron)|Scourge]] bursting through the door of a subway car in order to goad Optimus Prime into a fight. Being the macho idiot that he apparently he is in this universe, Prime takes the bait again and the two charge at each other.
: Narration: Dynamic!
: Toy segment: The Dragon Track is demonstrated and the new moves it allows the Bot Shots to perform are highlighted.
: Notes: The ad also includes a plug for "bashing new beasts" at Transformers.com.
: ''NEW! Transformers Beast Hunters!'' "Bot Shots!" Scourge: "Hey Bot, it's go time!" Optimus Prime: "Oh yeah Beast? Bring it on!" ''The all new Dragon Track! A new Beast Hunter battleground and new moves let you flip, jump and spin! Collect them all! And you can bash new beasts at Transformers.com with parents' permission. New Transformers Dragon Track! Comes with two figures. Other figures each sold separately.'' Scourge: "Beast Hunters! Bot-Shots!"

== Fall of Cybertron ==
''Fall of Cybertron'' may be the most advertised Transformers video game of all time, exceeding its predecessor ''War For Cybertron'' with seven trailers and a tv commercial.
=== 2011 ===
[[File:FOCTeaserTrailerGrimlock.jpg|upright=1.66|thumb|And here we see Yankee slugger Babe Ruth approaching home plate...]]
* '''Teaser Trailer''' [http://www.youtube.com/watch?v=NhMsfJcQKSk 44 sec]
: Notes: A series of black and white (with some red highlights) clips of [[Grimlock (WFC)|Grimlock]] walking through a Cybertronian city, dragging his sword behind him. He then stabs the sword into the ground before transforming to dinosaur mode and roaring. There is no narration via voice or text, save for the ''Fall of Cybertron'' logo at the end.

* '''Cinematic Teaser''' [http://www.youtube.com/watch?v=LVsINYfFG5Q 16 sec]
: Animation: Brief snippets of Prime looking stern, Ironhide decking Starscream, the Autobots standing together, Grimlock transforming, and Grimlock roaring.
: [Prepare] [For The Fall] [Transformers: Fall of Cybertron] [VGA Video Game Awards 12.10.11 Live]

* '''VGA Cinematic Trailer''' [http://www.youtube.com/watch?v=C3E358n7pcI 1:48]
: Animation: Optimus Prime carries an injured Bumblebee away from battle. Starscream flies in, transforms, and tries to slice at Prime with his sword, only to get cut off by Ironhide's fist. Prime continues on, as Jazz fires a blast with his gun shoved into Soundwave's gut. He finally sets Bumblebee down in a clearing, standing up to face the battle alongside Jazz and Ironhide. Megatron stomps on a generic before looking up and noticing the Autobots looking down on the battlefield. He signals the Decepticons to attack Prime, Ironhide and Jazz. The Combaticons form Bruticus, but Prime has backup in the form of the Dinobots. They nod to each other, then Grimlock slams his sword into the ground and transforms to T-Rex mode. The trailer ends with him exhaling a massive amount of flame.
: Notes: This trailer has no narration, instead being soundtracked by [[w:Pucifer|Pucifer]]'s song ''Angel, Angel, What Have I Done?''. The trailer has a rather slow and dramatic pace to it. This trailer debuted during the 2011 Video Game Awards on [[December 10]]th, [[2011]].

=== 2012 ===
* '''E3 Trailer''' [http://www.youtube.com/watch?v=eyW5KMMDjZw 2:11]
: Animation: A war rages on Cybertron between the Autobots and Decepticons. Jazz and the Dinobots take on Bruticus. Megatron and Optimus Prime battle their way towards each other, with Shockwave and Starscream joining Megatron. Optimus takes on all three, quickly dispensing with the subordinates before clashing with Megatron himself. After a brief skirmish, Prime takes a knee and pounds his fist into the ground, causing the ground to open up between Prime and the Decepticons. The opening "ground" turns out to be the Autobot City, Metroplex, heeding the call of the last Prime.
: Notes: The ad has no narration, instead being soundtracked by [[w:Everlove|Everlove]]'s alt rock cover of [[w:Siouxsie and the Banshees|Siouxsie and the Banshees]]' song ''Cities in Dust''. The end features a plug for the G1 Retro Pack.
: "Metroplex heeds the call of the last Prime."

* '''Multiplayer Trailer''' [http://www.youtube.com/watch?v=M9koyQmyVh0 1:35]
: Notes: Features game excerpts of Snarl's dead torso, Warpath running, a firefight on a bridge, fast flipping between various character creation options, a pan out from a Titan style character build to a collage of multiplayer character builds, various other battle scenes, a series of pans around the multiplayer maps, Bumblebee getting blasted, Ratchet, Warpath & Prime coming to his aid, and another battle scene montage with another shot of the remnants of Snarl. The end features a plug for the G1 Retro Pack.
: [Build Your Own Transformers Character] [10 Multiplayer Maps] [Co-Op Escalation Mode]

* '''Launch Trailer''' [https://www.youtube.com/watch?v=crNxuIfEwaA 1:44]
: Notes: Cybertron has been ravaged by the war between the Autobots and Decepticons. Optimus Prime realizes the planet can no longer sustain them and that only one [[Ark (WFC)|transport]] remains. Megatron places the blame for the current situation on Prime. Both sides make plans to journey to another planet. One, according to Shockwave, that is [[Earth|primitive but rich in raw energy]]. Grimlock disagrees with the idea of escaping to another planet, preferring to stand and fight. Metroplex heeds the call of the "Last Prime".
: ''Cybertron. The homeworld we Autobots have strived to protect from the Decepticons, can no longer sustain us. I can only be certain of this: just one transport remains.'' [The Fall Of Their World] Megatron: "This is what you chose Prime, when you defied me! All this, is your doing." [Is The Beginning Of Their Legend.] Shockwave: "The world is primitive, but rich in raw energy." ["Most anticipated game of 2012" -EGMNow.com] Grimlock: "You're weak Optimus! You run when you should fight!" ["A must have game for all Transformers fans" -CBSNews.com Gamecore] Metroplex: "Metroplex heeds the call of the last Prime." ["An E3 2012 Best of Show winner" -Game Informer]

[[File:FOCRetroOptimusPrimeTrailer.jpg|upright=1.66|thumb]]
* '''Retro Optimus Prime trailer''' [https://www.youtube.com/watch?v=KFvFo7SpVzI 30 sec]
: Animation: Starscream leads the Decepticons in an attack, only for G1 Optimus Prime to show up and [[The Touch|recreate a scene]] from [[The Transformers: The Movie]].
: Notes: Starscream and Optimus Prime's voices are provided by their usual ''Fall of Cybertron'' actors.
: Starscream: "Decepticons, attack, ATTACK!" <truck horn followed by familiar music cue> [Unlock history with the G1 retro pack] "Autobots, roll out!"

* '''Commercial''' [http://www.youtube.com/watch?v=e99eyv7-oZI 90 sec], [http://www.youtube.com/watch?v=baf0nYhmYgg 30 sec]
: Animation: Optimus Prime carries Bumblebee away from a battle. He stands over Bumblebee with [[Jazz (WFC)|Jazz]] and [[Ironhide (WFC)|Ironhide]], ready for a fight. Megatron stomps and smashes a generic Autobot. He commands the Combaticons to attack and they combine into Bruticus. Swoop and Slug transform and take off. They join the other Dinobots to take on Bruticus while Prime goes for Megatron. Megatron starts to gain the upper hand and goes for a killing blow. Before he can land it though, Prime calls upon Metroplex.
: ["An E3 2012 Best of Show winner" -Game Informer] ["One of the biggest XBox 360 games of 2012" -IGN] ["The epic Transformers story we've been waiting for" -Playstation: The Official Magazine] [At The End Of Their World] [Their Last Stand Begins] [Experience The Battle] [That Changed Their Fate] [And Decided Our Future]
{{-}}

== Transformers: The Ride - 3D ==
[[Universal|Universal Studios]] has marketed [[Transformers: The Ride – 3D]] pretty heavily for a theme park ride, going so far as to produce multiple trailers, at least one radio specifically tailored for the ride, and multiple commercials. The ride has even been advertised twice during the [[w:Super Bowl|Super Bowl]], one of the most watched television broadcasts yearly in the US. The first time was an ad specifically promoting the upcoming ride during Super Bowl XLVI. The second time was a celebrity endorsement of the Universal Studios parks in general, with former NFL quarterback [[w:Peyton Manning|Peyton Manning]] taking on the role of "Vacation Quarterback" and "leading" a group of park vistors to vacation success. Airing during Super Bowl LXII, the ad featured comedic segments of Manning coaching different visitors at different locations in the park. One of these was meeting the costumed Megatron actor in the area outside the ride.

=== 2012 ===
* '''Teaser trailer''' [http://www.youtube.com/watch?v=eJhY4MxClB4 1:04]
: Notes: After name checking the design team as the ones who brought you The Amazing Adventures of [[Spider-Man]] and [[King Kong]] 360 3-D, footage from the ride is shown. [[Evac (Ride)|Evac]] drives alongside a security fence before transforming and hopping over it. [[Megatron (Movie)|Megatron]] kicks [[Bumblebee (Movie)|Bumblebee]] in the back, knocking what looks like a canister out of Bee's hands and into Evac's. Megatron bursts out of a floor. [[Devastator (ROTF)|Devastator]] grasps at thin air while falling from a building. [[Laserbeak (DOTM)|Laserbeak]] drags...something through a floor of an office building. [[Optimus Prime (Movie)|Optimus Prime]] (speaking to the camera) congratulates some freedom fighters. Optimus Prime is not voiced by [[Peter Cullen]].
: [From the team that brought you The Amazing Adventures of Spider-Man] [King Kong 360 3-D] [And now] [Transformers The Ride-3D] [Ride it this May] "Well done, freedom fighters."

[[File:TransformersTheRide3DSuperbowlAdOptimus.jpg|upright=1.66|thumb]]
* '''Super Bowl XLVI Commercial''' [http://www.youtube.com/watch?v=KorOHqxYSuo 49 sec]
: Notes: Aired [[February 5]], [[2012]]. We appear to return to the broadcast of Super Bowl XLVI only to have the feed interrupted by a message from Optimus Prime. "Humans, you are in grave danger. The Decepticons have taken over, we need your help-" He is blasted then shoved out of the way by Megatron who "finishes" Optimus Prime's thought: "Earthlings, and soon you will all perish!" The feed goes out as on screen text instructs us to "Prepare for Battle" and the narrator tells us to ride the attraction at Universal Studios. Peter Cullen reprises his role as Optimus Prime while [[Frank Welker]] supplies the voice of Megatron.
: "Welcome back to Super Bowl XLVI, live on NB-" <static> "Humans, you are in grave danger. The Decepticons have taken over, we need your help...augh!" "...Earthlings and soon you will all perish!" [Prepare For Battle] ''Transformers: The Ride. Ride it, at Universal Studios Hollywood.''

[[File:TransformersTheRide3DSuperbowlAdMegatron.jpg|upright=1.66|thumb]]
* '''Universal Resort Orlando Trailer''' [http://www.youtube.com/watch?v=ZHpmcRxPpd0 1:33]
: Notes: Optimus Prime delivers a warning about a Decepticon attack on Orlando and makes a plea for help from humankind, only to be interrupted by Megatron. This is an extended and modified version of the message and interruption from the Super Bowl commercial. As such, [[Peter Cullen]] and [[Frank Welker]] voice Optimus Prime and Megatron respectively. The ride footage from the teaser trailer is tacked onto the end.
: "Humans, you are in grave danger. I, am Optimus Prime. I must warn you, that at this very moment the Decepticons are mobilizing to take over Orlando. Their plan is to destroy the human race. They will ravage your planet like they did our own, until it is consumed with death. But hope is not lost. We can rise against evil and defeat Megatron, but we cannot do it alone. Humans, we need your help to defend mankind ''before'' it is too late. Orlando, the time has come to prepare for battle-" "Earthlings, and soon you will all perish."

* '''Universal Studios Hollywood''' [https://www.youtube.com/watch?v=3wGiyrjbA5I 45 sec], [http://www.youtube.com/watch?v=v49qrd6LN00 30 sec]
: Narration: Ed Victor (45 second version only)
: Notes: This is just the on screen text [Prepare For The Greatest Battle You'll Ever Ride] followed by an abbreviated version of the ride footage from the teaser trailer. The longer version has narration by Ed Victor at the end, including a plug for the "PrepareForBattle.com" website and the clip of Prime praising the freedom fighters.
: [Prepare For The Greatest Battle You'll Ever Ride] ''Transformers: The Ride. Ride it at Universal Studios Hollywood.'' "Well done, freedom fighters." ''Enlist now at PrepareForBattle.com.''
{{-}}
=== 2013 ===
[[File:TransformersTheRide3DCommerical.jpg|upright=1.66|thumb]]
* '''Commercial''' [http://www.youtube.com/watch?v=VfCsnAI4IyA 30 sec Hollywood May 25]/[http://www.youtube.com/watch?v=fFTm-CZB-qI 30 sec Orlando Now]
: Narration: [https://www.youtube.com/watch?v=OZjJebYma44 Ed Victor]
: Notes: A metal bar appears out of ice vapor. Megatron takes a swing at Optimus Prime and misses, slamming his fist into the ground. The metal bar rotates as more ice vapor eminates from the bar. Bumblebee rips a small Decepticon apart. A hand reaches for the metal bar. An unidentified arm ([[City of Steel (episode)|with the hand at the end of that arm holding a gun]]) moves towards [[Bonecrusher (Movie)|Bonecrusher]] and shoots him in the face. [[Grindor (ROTF)|Grindor]]? runs. The hand completes its grip on the bar. Two more hands grab the bar. Optimus Prime tries to restrain Megatron with a chain but Megs is able to fire his cannon at the camera anyway. The bar is revealed to be part of a theme park ride being held two men and a woman all wearing 3D glasses. Devastator sucks a car into his mouth. This ad came with either "Ride it [Month] [Day]" or "Ride it now" tags and was used for both Universal Studios Hollywood and Universal Resort Orlando.
: [Prepare] [For The Greatest] [Battle] [You'll Ever] [Ride] [Transformers The Ride-3D] ''Transformers: The Ride. Ride it. At Universal Studios Hollywood.''

* '''Radio ad''' [http://www.youtube.com/watch?v=2-rOpJnxRHY Radio ad]
: Notes: The [[Earth Defense Command]] has apparently taken over or been put in control of Universal Studios' marketing department and is using their advertising to get civilians into the park...for some reason.
: ''...for this, Universal Studios: Hollywood is offering their "Buy a day, get 2012 free" pass to the public for a limited time. You and your family can enjoy the park, or what remains of it, all year long for the price of one day. And experience your favorite rides again and again. Like the intense King Kong 360 3D and be able to return this May to live the exciting arrival of Transformers: The Ride - 3D. This offer ends April 29th, 2012 so we ask all civilians to hurry and purchase their annual pass today. This was an official message from the EDC, Earth Defense Command against the Decepticons. Black out dates and restrictions apply. Go to UniversalStudiosHollywood.com for details.''
{{-}}

=== 2018 ===
* '''Peyton Manning: Vacation Quarterback''' [https://youtu.be/PlNoeTWSfe4 1:13]
: Notes: Aired on [[February 4]], [[2018]] during Super Bowl LII. Peyton Manning gives a pep talk to some Universal Studios visitors before the start of their day. He continues to guide the visitors in scenes from various locations in the park. The Transformers: The Ride 3-D scene has {{w|Peyton Manning}} run into Megatron. Megatron asks [[The Transformers: All Hail Megatron|all to hail him]], but Manning asks if he [[Megatron (human)|used to play]] for [[Detroit]]. Megatron is sickened by the sight of Manning.
: Manning: "This is your moment. You are more than a team, you're a family! Now let's get out there and play!" All: "Yeah, woo!" Manning: "Hey, wait for me!" | Manning: "I'm gonna need all of you to push your vacation and go one hundred and ten percent." Boy: "But that's mathematically impossible!" Manning: "With an attitude like that, it sure is." | Manning: "You know, I really wanted to play Quidditch, but we're kind of a football family." | Girl: "Interception!" Manning: "Cheap shot. I don't deserve that." | Megatron: "All hail Megatron!" Manning: "Didn't you play for Detroit?" Megatron: "The sight of you sickens me." | Manning: "Akaio." Girl: "It's Accio." Manning: "Acceo." Girl: "Accio!" Manning: "I got it. Accio. No?" | Manning: "Fear is never an option." Boy: "Oh yeah it is!" Both: "Ahhhh!" | Manning: "Let's see your game face." | Manning: "Ever wonder how it feels to get the cooler dumped on you after the game?" | Manning: "Like that? No?" | Manning: "Whoaaa, son of a-" | Woman: "Is everyone ready? Manning: "Omaha!" ''The off season is on. So take your vacation game to the next level. Universal Parks and Resorts.'' | Girl: "Ugh, you're uncoachable."

== Construct-Bots ==
Construct-Bots advertising featured a strange narration quirk, wherein the line between narration and fiction was heavily blurred. The narrator's voice and Bumblebee's voice are so similar, it becomes difficult to tell when you're hearing the advertising spiel and when you're hearing the character speak in universe. There's a distinct possibility that Bumblebee is supposed to be the narrator himself, and is actually making a sales pitch in and out of universe simultaneously. Construct-Bots, much like KRE-O and Bot Shots before it, relies more heavily on CGI animations of the toys than on actual toy footage.
=== 2013 ===
[[File:ConstructBotsCommercial.jpg|upright=1.66|thumb]]
* '''Toy ad #1''' [http://www.youtube.com/watch?v=qp5z6L9PVI8 30 sec]
: Animation: [[Bumblebee (G1)|Bumblebee]] breaking out of his package; Bumblebee does the Cabbage Patch as [[Megatron (G1)|Megatron]] comes up behind him and knocks him down with a back legsweep. Megatron is quite amused by this until Bumblebee turns the table by stripping Megatron's parts off in a tornado of action, leaving him "naked". At the end, Bumblebee busts through the wall seen behind the Construct-Bots Bumblebee and [[Soundwave (G1)|Soundwave]] figures, does a somersault and then points at the camera: "Build ''your'' Bot!"
: Narration: [[Dynamic!]]
: Toy segment: The Bumblebee Construct-bot figure is built to robot mode, changed to vehicle mode and customized with parts from Soundwave.
: Notes: The narration switches from the narrator to Bumblebee with very little change in voice. It's indicated by the animated Bumblebee's lips moving and a slight intonation change. Megatron's laugh, shriek and grunts are provided by an unknown voice actor. The animation was shared with the online video [[Switcheroo!]]
: ''They're finally here! All new Transformers: Construct-Bots.'' "Now, you can build ''your'' bot ''your'' way!" ''Build! Change! Customize. '''You''' can even create your own.'' "Ooh, yeah." ''All new Transformers: Construct-Bots. Each toy sold separately. Download the Construct-Bots app, with parents permission.'' "Build. Your. Bot!"

* '''Toy ad #2''' [http://www.youtube.com/watch?v=uvdWKoDxjak 30 sec]
{{See also|Toys & App TV Commercial}}
: Animation: The Bumblebee breaking out of his package intro is re-used here. Bumblebee transforms into his jet mode and flies around. Much to his dismay he encounters Megatron trying to shoot him down. He is saved by [[Optimus Prime (G1)|Optimus Prime]] ramming into Megatron in truck mode. Megatron is hit so hard, he not only goes flying but all his armor flies off, once again leaving him "naked". Optimus Prime transforms to robot mode.
: Narration: [[Dynamic!]] and unknown describing the app.
: Toy segment: The Construct-Bots app is demonstrated on a tablet PC. The Bumblebee figure is set down next to his package and that of Soundwave.
: Notes: Again, there is little to no distinction between the narrator voice and the Bumblebee voice. Megatron again has a laugh and shriek provided by an unknown actor. Thanks to the amount of animation and the app demonstration, the only actual toy footage is a seven second or so stretch of the Bumblebee figure being set down and then still visible on screen as CGI Bumblebee breaks through the wall, rolls forward and begins speaking to the camera.
: ''New Transformers: Construct-Bots.'' Bumblebee: "Unleash your ultimate Construct-Bots. Oh, no, Megatron." <truck horn> Megatron: "Aughhh!" ''Unleash your ultimate Optimus Prime!'' Other narrator: "Customize your ultimate Transformers Construct-Bots in the app, with parent's permission. And look for all new figures. Each sold separately." Bumblebee: "Unleash '''your''' ultimate Construct-Bots."

* '''Cybertron Construction Zone on CartoonNetwork.com''' [http://www.youtube.com/watch?v=-T4eKlJVSUA 30 sec]
: Animation: None.
: Narration: Unknown.
: Toy segment: Optimus Prime and Megatron laying on circular platforms with their parts spread out around them. A CGI robotic camera analyzes them, and the connected computer system counts 67 pieces for Optimus Prime, 68 for Megatron and declares that there will be no mixing. A set of human hands builds Optimus Prime but finishes by adding Megatron's [[Insignia|faction symbol]], to the astonishment of the narrator. The computer starts to flip out, noting that "This is against protocol." The narrator tells the computer to relax then instructs kids (with the help of their parents) to go to [[Cartoon Network]]'s website to [[Construct-Bots Builder|"construct, customize and convert your own ultimate custom bots."]]
: Notes: The narrator refers to the camera/computer combo as 'Cyborg'.
: ''Welcome to Cybertron Construction Zone.'' "Sixty-seven pieces for Optimus Prime, sixty-eight for Megatron. No mixing." ''Let's get to work kid. Hold on. That's, uh, Megatron's.'' "This is against protocol." ''Relax, Cyborg. Kids, grab a parent and go to CartoonNetwork.com/Transformers to construct, customize and convert your own ultimate custom bots. Should've tried that years ago.''

== Age of Extinction ==
Fourth movie, fourth movie sized marketing campaign.
{{main|Commercial/Age of Extinction}}

==Angry Birds Transformers==
[[Angry Birds Transformers (mobile game)|Angry Birds Transformers]] took a unique approach to advertising the game, by eschewing narration of any type and largely letting animation, gameplay footage and behind the scenes commentary do the talking. With characters as personality filled as the Angry Bird Transformers, the game's endearing brand of humor and a Transformers legend in the form of [[Vince DiCola]] on-hand, who needs a narrator? In addition to having DiCola help compose the music, the Angry Birds team also demonstrated their love of the [[The Transformers (franchise)|80's incarnation of Transformers]] by producing several animated trailers in the style of the [[The Transformers (cartoon)|original cartoon]].

===2014===
====Game====
[[File:AngryBirdsCinematicTrailer1.jpg|upright=1.66|thumb]]
*'''Comic-Con trailer''' [http://www.youtube.com/watch?v=ExD-ZX-Z_Ds 1:06]
: Notes: Uploaded [[July 24]], 2014. [[Red (AB)|Red]] is deployed by [[Astrotrain (G1)|a familiar looking space shuttle]] onto a beach dotted with palms. He runs across the beach and into a jungle, taking out a trio of pigs as he goes. Red stops at the sight of a pile of rocks which transforms into a robot in order to attack him. Red tries to fight back but finds his attack to be ineffective. This prompts him to use a [[telepod]] to call in [[King Pig]] to help him. After defeating the robot, Red goes to shake Pig's hand. Pig does the old "pull hand away and slick back your hair" trick and then laughs at Red. Jerk.

[[File:AngryBirdsCinematicTrailer2.jpg|upright=1.66|thumb|Holy crap Prime. It's just a Taco Bell.]]
*'''Cinematic trailer''' [http://www.youtube.com/watch?v=7lL_rOz2DUY 1:18]
: Notes: Uploaded [[August 29]], 2014. A comet?, streak of light? cross the universe and deposits the [[AllSpark#Angry Birds Transformers continuity family|AllSpark Egg]] onto a planet much like [[Earth|our own]]. The Angry Birds and Pigs race toward a standoff in a rocky, desert-like area. The Allspark egg turns them into the [[Autobird]]s and [[Deceptihog]]s. Nearby eggs are turned into the [[Eggbot (AB)|Eggbots]], who open fire on both groups. They also start turning rocks into automated gun turrets. Red and King Pig have a tense arm wrestling lockup which causes rocks to start flying. This is interrupted by the Eggbots who draw the Autobirds' full attentions. The Autobirds destroy the turrets and chase the Eggbots off towards a volcano. This trailer is an homage to the Season 1 [[title sequence]] of ''[[The Transformers (cartoon)|The Transformers]]'' complete with its own unique theme song (written in part by [[Vince DiCola]] himself), the title text coming out from behind the volcano, and what sounds like a recording of the transforming sound taken from the cartoon. The creators even went so far as to make the animation look like it's an authentic 1980's production ripped from a VHS tape with film defects and tracking issues.
: ''Angry Birds! Transformers! Birds disguised as robots in disguise!''

*'''Gameplay Trailer''' [http://www.youtube.com/watch?v=ejZmRyraq2g 1:07]
: Notes: Uploaded [[September 25]], 2014. A montage of gameplay footage. It is soundtracked to the Angry Birds Transformers theme from the Cinematic trailer.

*'''Character trailers'''
: Notes: Brief demos of the model for the highlighted character.
* "[http://www.youtube.com/watch?v=veUmALdUbfo Red as Optimus Prime!]"
* "[http://www.youtube.com/watch?v=FzLL96i3WPs Chuck as Bumblebee!]"
* "[http://www.youtube.com/watch?v=svl_hrkIGAg Hal as Grimlock!]"
* "[http://www.youtube.com/watch?v=lK0j9Bh2jCM Corporal Pig as Galvatron!]"
* "[http://www.youtube.com/watch?v=jE_GNEGexxg Foreman Pig as Lockdown!]"

*'''Behind the scenes with Vince DiCola and Kenny Meriedeth!''' [http://www.youtube.com/watch?v=0LlkMgAQIkk 2:22]
: Notes: Uploaded [[August 29]], 2014. Vince DiCola and [[Kenny Meriedeth]] talk about what went into creating the soundtrack for [[Angry Birds Transformers (mobile game)|Angry Birds Transformers]]. Emulates a VHS tape with the 80's style logo screen from the Cinematic Trailer and distortion effects on the live action segments.

* '''Launch trailer''' [http://www.youtube.com/watch?v=pp9MW6Yj0NA 1:00]
: Notes: Uploaded [[October 30]], 2014. A mixture of footage from the Cinematic trailer, the Gameplay trailer, and the Character trailers combined with footage of Angry Birds cosplayers at [[New York Comic Con#2014|New York Comic Con 2014]], set to the Angry Birds Transformers theme song. The soundtrack and the new ability to take a teammate into events are highlighted features.
:[Killer soundtrack!]

====Toys====
[[File:Angry Birds Telepods Commercial.jpg|upright=1.66|thumb|]]
* '''Telepods''' [http://www.youtube.com/watch?v=UNmwjCc3Rvg 30 sec]
: Animation: CGI [[Red (AB)|Red]] as Optimus Prime, [[Chuck (AB)|Chuck]] as Bumblebee and [[Hal]] as Grey Slam Grimlock run across a desk chasing and shooting a group of [[Minion Pig#As the Eggbot Army|Minion Pigs]].
: Narration: Unknown.
: Toy segement: A hand transforms the Optimus Prime racer, places it on it's [[Telepod]] stand and then uses the Telepod to transport it into the game. It then does the same with the Bumblebee racer.
: ''NEW! Telepods Angry Birds Transformers gets the bot in the game! All these bots can take out the piggies, but which one to choose? Aw yeah, it's Optimus Prime time! Teleport different birds for different weapons in the game. And blast those Piggies to smithereens. Teleport 'em in for the power to win! You can collect them all and unlock their powers. Figures and app each sold separately, ask a parent to go online. Telepods, power up your game.

===2015===
====Game====
[[File:Angry Birds Deceptihogs Revenge Trailer.jpg|upright=1.66|thumb|One shall stand, two shall fall?]]
* '''Deceptihogs' Revenge''' [http://www.youtube.com/watch?v=sOLaQG34eSM 1:38]
: Notes: Uploaded [[January 14]], 2015. Optimus Prime Bird and Megatron Pig fist-bump as they drive up to the EggSpark. Megatron Pig reaches it first, and is entranced by its glow. Optimus Prime Bird reaches out to him to be helped up... but Megatron Pig laughs maniacally in his face and pulls the fake handshake trick again as the EggSpark upgrades him into Dark Megatron Pig! Dark Megatron Pig kicks Optimus Prime Bird away, and returns to the Deceptihogs' lair. He is followed by the Autobirds, who burst in to find... the Deceptihogs using the EggSpark as a dancelight. This trailer is a sort of "sequel" to the Cinematic Trailer detailed above, animated in the same style. The gameplay footage highlights the "Deceptihogs' Revenge" update.

* '''Best Buddies''' [http://www.youtube.com/watch?v=tnCsp0bVv6g 42 sec]
: Notes: Uploaded [[April 28]], 2015. Bumblebee Bird faces off against a swarm of flying Pigbots, barely holding his own... then spots Heatwave Bird relaxing nearby in a hammock. Perplexed, he goes up to his friend for help, but Heatwave Bird is uninterested... until a stray shot blows off the little umbrella from his drink. Heatwave Bird blows up the Deceptihogs with one shot, before going back to nursing his drink.

* '''Arcee and Airachnid join the team!''' [http://www.youtube.com/watch?v=UwEBZB9mcVs 42 sec]
: Notes: Uploaded [[May 21]], 2015. Arcee Bird does some heavy-lifting at the gym. As she finishes up, she walks by Galvatron Pig, spotting Megatron Pig at a nearby weight station. Galvatron Pig is distracted by Arcee Bird, and picks up her discarded lollypop, while Megatron Pig struggles with the weight he attempted to lift. Airachnid Bird does some yoga stretches, surrounded by japanese lanterns... but gets her leg stuck behind her neck. She hops past Megatron Pig, now at a punching bag. Optimus Prime Bird jogs across the countryside, and meets with Arcee Bird, Airachnid Bird, and Megatron Pig. They jump up in cheer together. Freezeframe.

* '''Meet Bluestreak and Prowl!''' [http://www.youtube.com/watch?v=OMnFZn16BV8 1:00]
: Notes: Uploaded [[July 15]], 2015. Optimus Prime Bird and Arcee Bird are on the run from some Flying Pigbots! Arriving at a cliff edge, they try to fight back, only to find that they are out of ammo. They duck behind a boulder for cover... And are rescued by Bluestreak Bird, teleporting in! Elsewhere, Heatwave Bird and Bumblebee Bird are driving by when... Aww, someone taped over this part with some gameplay footage! This trailer is yet another one made to look as though it was ripped fram a VHS tape. In keeping with the theme, a short portion of another "commercial" can be seen before the Angry Birds: Transformers" footage begins.

* '''Introduction to Energonicons''' [http://www.youtube.com/watch?v=r13C9W01Re8 57 sec]
: Notes: Uploaded [[July 24]], 2015. Nick from the Angry Birds Transformers team covers the subject of "Energonicons," a new feature included in the game as of its "1.6" update. Emulates a VHS tape with the 80's style logo screen from the previous trailers and distortion effects on the live action segments.

* '''Introduction to Crafting''' [http://www.youtube.com/watch?v=GCZFTlNLQ68 1:14]
: Notes: Uploaded [[July 27]], 2015. Nick from the Angry Birds Transformers team covers the subject of "Crafting" a new feature included in the game as of its "1.6" update. Emulates a VHS tape with the 80's style logo screen from the previous trailers and distortion effects on the live action segments.

* '''Introduction to Bluestreak''' [http://www.youtube.com/watch?v=Q7Tr_nY_ruw 49 sec]
: Notes: Uploaded [[July 27]], 2015. Nick from the Angry Birds Transformers team covers the subject of new character "Bluestreak" an addition to the game as of its "1.6" update. Emulates a VHS tape with the 80's style logo screen from the previous trailers and distortion effects on the live action segments.

== Hero Mashers ==
Hero Mashers continues the long history of music in Transformers commercials. This time however, it isn't a rap or rock song. It's a parody of ''[[w:The Hokey Pokey|The Hokey Pokey]]''. That was also the theme of the [https://www.youtube.com/channel/UCnTxu4L55COVpbq7O2U50bQ Hero Mashers advertising] in general. Between Transformers, Jurassic Park, multiple standard [[Marvel Comics|Marvel]] figure ads, and a Marvel ''micro'' figure ad, some poor songwriter has probably heard enough Hokey Pokey to last a lifetime!
[[File:HeroMashersCommercial.jpg|upright=1.66|thumb|No more, Optimus Prime! Grant me mercy, I beg of you! Use a breath mint!]]
=== 2014 ===
* '''Hero Mashers''' [https://www.youtube.com/watch?v=6SK0PfQAdos 30 sec], [https://www.youtube.com/watch?v=6AaaJIvc3W0 20 sec]
: Animation: Megatron battles it out on city street with Optimus Prime, Bumblebee and Grimlock. The three Autobots swap parts all the while and Prime borrows a few of Megs' parts at one point.
: Narration: Unknown.
: Toy segment: None.
: Notes: The narration bookends a parody of the Hokey Pokey, with the song doing the heavy lifting for describing the play pattern.
: ''New Transformers Hero Mashers!'' {1,2,3,4!} (Briskly, to the tune of "The Hokey Pokey") {Optimus stumbles upon, pieces of Megatron. He tries them on for size, and they all fit to his surprise. More powerful than ever, enemies meet their demise, that's what it's all about. Autobots combine, Megatron's missiles miss. Using Grimlock's arms, they stop him with a dino fist. Taking bad guys down is easy, when you're mashing that with this. That's what it's all about.} ''Now there are even more ways to make your ultimate mashup. New Transformers Hero Mashers.''

== Battle Masters ==
[[File:BattleMastersCommercial.jpg|upright=1.66|thumb|Now boys, fight clean. No rough stuff. None of this. Or this. Or this. Or like so. Or this. Or this. Or this. You understand?]]
=== 2014 ===
* '''Trailer''' [https://www.youtube.com/watch?v=LH68rDpKlXo 1:50]
: Animation: The announcer welcomes us to "Transformers Battle Masters Fight Night" as we see a shot of live action fans crowded around the arena with an advertisment of "Optimus Prime vs Megatron" on the flat screen marquee. He proceeds to talk about tonight's matchup as we see Optimus Prime sitting in his lockerroom, contemplating tonight's bout. The narrator says that after "months of intense training" the "night to settle the score" is finally here, as we begin to see a flashback training montage of Optims Prime. The montage shows him benchpressing a smashed SUV, heavybag training using a metal shipping container as his heavybag, and jumping rope in a warehouse using a large chain. Cutting back to the present, Prime throws a couple warmup punches in the air. As Megatron is being announced, he is shown using a standing monitor screen as a fast bag, benchpressing an actual set of weights and absorbing energy from an unknown source. "The Calamity of Humanity" plays to the crowd and points to his bicep as he walks to the ring. Optimus Prime is annouced as the "The Diesel Destroyer" and does a Hulk Hogan-like flexing taunt, with flames spewing from his exhaust pipes as he curls his arms in front of his chest. Megatron, being surprisingly sportsman-like, initiates the pre-match fist pound. The match starts off with Prime backup towards his corner to avoid several alternating hooks from Megatron. Prime then takes advantage of an opening, throwing a couple quick hooks and what can only be described as [[w:Roman Reigns|Roman Reigns]]' "Superman Punch" to stun Megatron and back him into his own corner. Prime follws this up with a flurry of body blows. Megatron puts a halt to Prime's assault by grabbing his hands and headbutting him, a move described by the announcer as "a cheap shot". This backs Prime off to the middle of the ring. The seperation and stun allow Megatron to come out of the corner with a barrage of hooks, some involving him holding Prime's shoulder with his other hand as he wails on him. He finishes the barrage with a double axe handle, dropping Prime to one knee. Prime appears to be down and out, but Megatron's grandstanding allows him time to clear out the cobwebs. Megatron goes in to finish him but Prime blocks two of his punches before coming back with his own flurry. Prime ends it by dropping Megatron with a right cross to the jaw. Prime plays to the crowd, before a cut to the log. After cutting back, we end with Prime using two hands to hoist his rather generic looking title belt over his head.
: Narration: [[Battle Masters Guy]].
: Notes: It's not exactly clear what type of combat Optimus and Megatron are engaging in. The announcer speaks in manner consistent with that of a boxing announcer, a headbutt is considered a cheapshot and Prime hoists his title like a boxing champion. But the manner in which Megatron and Prime play to the crowd as they enter, and their use of other tactics that would be considered illegal in boxing but not called out here as such, give the impression that they are having a professional wrestling match. Megatron using one hand to hold Prime in place while pummeling him, Megatron using a double axe handle and Optimus Prime using a "Superman Punch" (running, jumping up then throwing a hook punch on the way down) are techniques that perfectly valid in pro wrestling but of dubious legality at best in boxing.
:''Welcome to Transformers Battle Masters Fight Night. Tonight's main event promises to be the battle for the ages. After months of intense training, the night to settle the score is finally here. Two fighters will enter, but only one will wak out with the title. Introducing first, he comes from the darkest regions of Cybeteron, he is the leader of the Decepticons, The Calamity of Humanity, Megaaatronnnn! And his opponent, the leader of the Autobots, The Diesel Destroyer, Optimuuus Prime! Fans, this promises to be a real [[Slugfest (G1)|slugfest]]. And there's the bell. Megatron comes out swinging. Oh! Optimus connects! Megatron is in trouble! Look out! A cheap shot from Megatron. And the tide of this fight is turned. The Decepticon is relentless. Optimus is down! OP-TI-MUS IS DOWN! This could be it! But don't count him out just yet, the Diesel Destroyer is fighting back. [Knockout (G1)|KO]! [Knock Out (Prime)|KO]]! That's it, it's all over. Optimus Prime wins! Rule the ring, with Transformers Battle Masters. From Hasbro Games.''

* '''Battle Masters''' [https://www.youtube.com/watch?v=Ww93TBZLG0I 30 sec], [https://www.ispot.tv/ad/7yLH/transformers-battle-masters 15 sec]
: Animation: [[Optimus Prime (Battle Masters)|Optimus Prime]] sits in his locker room, pumping himself up to fight [[Megatron (Battle Masters)|Megatron]]. After the fight, Prime hoists the title above a defeated Megatron.
: Narration: [[Battle Masters Guy]].
: Toy segment: Two boys play with the Battle Masters in the center of a boxing ring.
: Notes: This commercial was animated by [[Clockwork VFX]]
: ''Transformers Battle Masters. Welcome to Fight Night. Now you can bring the battle home, with Optimus Prime and Megatron. This is gonna be the battle you've been waiting for. Control the action with Battle Masters and knock their head off to win! The new Transformers Battle Masters game. You can find it in the gaming aisle. Rule the ring!''
:* '''Battle Masters 2''' [http://www.youtube.com/watch?v=N_cqiYGB5oM 15 sec] - A shortened version of the previous ad with a different narration.
:: ''Transformers Battle Masters. '''Now''' you can bring the battle home, with Optimus Prime, and Megatron. Control the action with Battle Masters. Go toe to toe with your opponent and knock their head off to win! The Transformers Battle Masters game. The new generation of fighters. Rule the ring!''

* '''Battle Masters Fight Night''' [http://www.youtube.com/watch?v=UjTT94ptmsM 20 sec]
: Animation: External and internal views of an arena, re-used from the trailer. Optimus Prime's fist smashing through the Battle Masters logo at the end.
: Narration: [[Battle Masters Guy]].
: Notes: An ad for a three day promotion for the [[Battle Masters mobile game]] where if a player beat the tournament, they would unlock "The Brazen Brawler", [[Knockout (Battle Masters)|Knockout]]. The promotion ran from [[August 15]] to [[August 17]], [[2014]].
:''Transformers Battle Masters! For three days only, August 15th, 16th and 17th, win the Fight Night tournament to unlock the newest virtual fighter. "The Brazer Brawler", Knockout! And add him to your collection. Ask a parent to download. Transformers Battle Masters. Rule the ring!''

== Robots in Disguise (2015) ==
''Robots in Disguise'' went back and forth with it's approach to animation. The first toy ad in 2015 used live action footage with CGI characters, but subsequent ads in the same year utilized animation in the style of the cartoon. This continued with the first ad of 2016. The marketing team then switched back to the live action/CGI blend for the Power Surge subline and the remainder of the line. ''Robots in Disguise'' has the unique distinction of having three McDonald's promotions (the most of any Transformers [[Franchises|franchise]]) and commercials for each of them. It also has the distinction of having the first (and to date only) promotional campaign for an officially licensed Transformers museum exhibit, with the brand having partnered up with the Children's Museum of Indianapolis in 2015.

=== 2014 ===
* '''Exclusive First Look''' [http://www.youtube.com/watch?v=jwsLeDPQCvA 1:13]
: Notes: Premiered [[July 24]], [[2014]] at [[San Diego Comic-Con]]. Features clips from ''[[Transformers: Robots in Disguise (2015 cartoon)|Robots In Disguise]]'' set to a techno track without any dialogue or sound effects.

* '''Season 1 trailer''' [http://www.youtube.com/watch?v=1KjHtPfhHCg 1:04]
: Narration: Unknown.
: Notes: Uploaded [[October 7]], 2014 to the Hasbro Studios YouTube channel. Presented on [[October 9]], 2014 at [[New York Comic Con]].
: ''Get ready...'' "I need you on Earth Bumblebee." "Optimus?" ''for a new mission...'' "We could be looking at a Decepticon army trying to take this planet." "Yeah I noticed that." ''with a new team...'' "Where's your squadron?" "I'm afraid we're it." "And I'm supposed to be the one with the faulty hiring, uh-wiring." ''and a new leader.'' "I'm not Optimus!" "Too bad because we could really use a Prime right about now." ''Coming in 2015...'' "Several of Cybertron's most wanted Decepticons are at large." "How many is several?" "Ohhh, a couple of hundred." ''a new team will roll out.'' "We're a team now, so let's do what we have to do." "Kinda wish I was a bigger bot." "If we're going to wrap these fugitives up, we need to look like something humans will accept. We need to be robots in disguise." ''Transformers: Robots in Disguise. Coming in 2015.''

===2015===
====Toys====
[[File:RID2015 One And Three Step Changers Commercial.jpg|upright=1.46|thumb|]]
* '''One Step and Three Step Changers''' [http://www.youtube.com/watch?v=eMoSzgFDL0U 30 sec] [http://www.ispot.tv/ad/7JM4/transformers-robots-in-disguise-take-on-the-battle 15 sec]
: Animation: Full CGI Bumblebee pulls into a parking lot near a beach as [[Steeljaw (RID)|Steeljaw]] pops out of some sand behind a live action boy. Bumblebee battles Steeljaw, eventually tossing him into the ocean.
: Narration: Standard RID 2015 Guy
: Toy segment: Live action kid transforming One Step Steeljaw and Three Step Bumblebee.
: Notes: Uploaded [[February 20]], 2015 to the Official Transformers Channel. Bumblebee's voice is provided by [[Will Friedle]].
:* '''One Step and Three Step Changers with Warrior Class Optimus Prime'''
: An edited version of the commercial above, featuring a brief clip of [[:File:Transformers-RID2015-spring-CM-ver-2-Optimus-Prime.jpg|Warrior Class Optimus Prime]].
: ''Notes:'' This [[Optimus Prime (WFC)|Optimus Prime]] features unpainted thighs.
:* '''One Step and Three Step Changers''' [http://www.youtube.com/watch?v=HOvHl0OGNqU 15 sec]
: An edited version of the original commercial, featuring One Step Grimlock instead of Steeljaw. The ending shot also is replaced with a new one, showcasing One Step Grimlock and Sideswipe (the second mold), Warrior Optimus Prime and Strongarm, and Three Step Bumblebee and Thunderhoof.
:''All new Transformers, are Robots in Disguise.'' Kid: "Get 'em Bumblebee!" Bee: "Why don't you...cool off Decepticon!" Kid: "Whoa..." Bee: "Booyah! Slam dunk!" ''Get on the action fast with One-Step, and Three Step Changers! Part of the new Transformers: Robots in Disguise Collection. Each sold separately.'' Bee: "Ha ha!" Kid: "Yeah!"

[[File:RID2015 Mega Optimus Prime Commercial.jpg|upright=1.46|thumb|]]
* '''Mega Optimus Prime''' [http://www.youtube.com/watch?v=owcaYg2OnEE 20 sec], [http://www.youtube.com/watch?v=lBmjJuAAMYw 15 sec]
: Animation: Optimus Prime takes on [[Divebomb (RID)|Divebomb]], [[Airazor (RID)|Airazor]], and [[Fracture (RID)|Fracture]] in their rampage.
: Narration: Standard RID 2015 Guy
: Toy segment: Kid in yellow hoodie transforms Optimus Prime after driving him through a diorama.
: Notes: Uploaded [[June 16]], 2015 to the Official Transformers Channel. Optimus Prime's voice is not provided by [[Peter Cullen]], nor are Fracture, Divebomb and Airazor's voices provided by [[Kevin Pollak]], [[Khary Payton]] and [[Roger Craig Smith]].
:''New Transformers Mega Optimus Prime!'' Fracture: "Nothing can stop us." Airazor: "Ha ha ha ha..." Divebomb: "Uh-oh!" ''The ultimate Autobot is here.'' Divebomb: "Oh no!" Optimus Prime: "Take that! Decepticon." ''Mega Optimus Prime converts fast in 3 Steps, from bot to battle! Part of the Transformers: Robots in Disguise Collection. Each sold separately.'' Fracture: "Ohhh...." Airazor: "What happened?"

[[File:RID2015 Deployers Science Commercial.jpg|upright=1.46|thumb|]]
* '''Deployers: 'Mini-Con'''' [https://www.ispot.tv/ad/7UnS/transformers-deployers-mini-con 30 sec]
: Animation: None, apart from CGI manufacturing robot arms manipulating toys into place for the end shot.
: Narration: Standard RID 2015 Guy
: Toy segment: Two kid scientists demonstrate the "science" of the Deployer gimmick, but end up fighting with their respective deployers when one of them accidentally knocks off their ''only'' beaker.
: Notes: When the camera pans out to show the two kids fighting across the table, there's no sign of the beaker anywhere despite the entire room being visible. Speaking of the beaker falling, those kids must've REALLY souped up their Fracture's launcher to be able to shoot out the Mini-Con with enough force to move the beaker by hitting it at it's base.
: Kid 1: "Welcome back to the lab." Kid 2: "We're testing out Transformers: Robots in Disguise Mini-Con Deployers and Mini-Con toys." Kid 1: "The science is rather rudimentary." Kid 2: "Just convert, load, launch." Kid 1: "Hey, that was our only beaker! Autobot Drift, Jetstorm, move out!" Kid 2: "Attack Fracture, you mighty Decepticon!" ''Oh yeah, now that's science! Collect all the Mini-Con toys. Part of the Transformers: Robots in Disguise collection. Each Deployer comes with one Min-Con. Deployers and additional Mini-Cons each sold separately.''

[[File:RID2015 Deployers Commercial.jpg|upright=1.46|thumb|]]
* '''Deployers''' [http://www.youtube.com/watch?v=3BbcQTNPsPg 30 sec]
: Animation: Three different segments: [[Drift_(RID)|Drift]] deploys [[Jetstorm (RID)|Jetstorm]]; Fracture deploys Airazor and [[Divebomb (RID)|Divebomb]]; Drift deploys both Jetstorm and [[Slipstream (RID)]] and Fracture deploys his Mini-cons leading to a clash. Only the aftermath of the clash is seen with the Autobots standing tall over, and in the case of the Mini-cons standing tall on, the Decepticons.
: Narration: Standard RID 2015 Guy
: Toy segment: Two boys duel with Drift, Fracture and their Min-cons in a diorama.
: Notes: Uploaded September 20, 2015. Diorama is the same one used for the Mega Optimus Prime ad. Divebomb's voice is supplied by his [[Khary Payton|usual actor]] this time. Jetstorm and Slipstream's voices also seem to be their usual actors.
:''New Transformers Mini-Cons! Transformers Deployers and their Mini-Cons are ready for battle! Convert, load, launch, and take the battle to the next level.'' Divebomb: "Ha ha, Mini-Cons rule!" ''Convert, load, launch. Load and launch, as bot or vehicle. '''MINI'''. '''CONS'''.'' Divebomb: "You are going down!" ''From the Robots in Disguise collection. You can collect them all. Each Deployer comes with one Min-Con. Single Mini-Cons each sold separately.'' Jetstorm & Slipstream: "Mini-cons!"

[[File:RID2015 Super Bumblebee Commercial.jpg|upright=1.46|thumb|]]
* '''Super Bumblebee''' [http://www.youtube.com/watch?v=uiTpA1zsWHI 20 sec], [http://www.youtube.com/watch?v=DT-9ZCgOhAk 15 sec]
: Animation: Steeljaw approaches Bumblebee, and bee transforms himself into a ''bigger'' bot, and then plays Steeljaw like a toy.
: Toy segment: A boy drives Bumblebee through a scenic diorama before transforming him. His scale with other figures and electronic features are also demonstrated.
: Notes: The diorama is the same as the previous commercial. Steeljaw's voice is provided by his usual actor,
: Steeljaw: "Bumblebee?" ''Su-per Bumblebee: converts fast!'' Steeljaw: "Oh, no!" ''New Super Bumblebee is the biggest converting Bumblebee ever with lights and sounds!'' Toy: "Roll up and roll out!" ''Super Bumblebee, part of the Robots In Disguise collection. Each sold separately.'' Steeljaw: "Augh, ow!"

====Cartoon====
* '''Season 1 trailer #2''' [http://www.youtube.com/watch?v=d_xFCPPbkUs 30 sec]
: Narration: Unknown.
: Notes: Uploaded [[February 23]], [[2015]] to the Official Transformers Channel.
: "I need you on Earth Bumblebee." "Optimus!" "We could be looking at a Decepticon army trying to take this planet." "Ready for your backup plan, sir." "I don't have one!" "Why don't we just start punchin' and see how it turns out?" "If we're gonna wrap these fugitives up, we need to be robots in disguise." "Woah." ''Transformers: Robots in Disguise. A brand new series. Only on Cartoon Network.''

* '''Series Premiere''' [http://www.youtube.com/watch?v=lAb-J-EMk1U 30 sec]
: Narration: Unknown.
: Notes: Aired [[March 14]], [[2015]].
: "Playtime's over." ''The Transformers have a new mission.'' "And I'm stranded on Earth with two teenagers." ''Catch every fugitive Decepticon on Earth and get them back into their cells.'' "I could eat the whole planet. Just the crunchy parts." ''But it's not gonna be easy...'' "Roll up and roll out! I'll work on that last part." ''Transformers: Robots In Disguise. One hour series premiere. Tonight at six, five Central. On Cartoon Network.''

====Other====
[[File:RID2015 Childrens Museum Commercial.jpg|upright=1.46|thumb|Recruitment in the [[Cybertronian Civil Wars]] has really taken a hit.]]
* '''Exhibit at The Children's Museum of Indianapolis''' [https://youtu.be/psXk7_r_yHE 30 sec]
: Narration: Optimus Prime narrates, appealing to the citizens of Earth to join [[Autobot|his team]] to defend the Earth from the Decepticons, who have been sighted near the museum. This narration accompanies various shots of the exhibit being enjoyed by children and their parents.
: Notes: Optimus Prime's narration is provided by his usual cartoon voice actor, [[Peter Cullen]].
: "Citizens of Earth, Decepticons have been sighted at the children's museum. We need you to join our team. Are you Autobot or Decepticon? Where do you stand? You must choose. You must prepare yourself to explore our world. Train the young. Design new Transformers characters. To protect the Allspark, join me Optimus Prime, to defend Earth." "Transformers: Robots In Disguise, at the Children's Museum of Indianapolis. Open now."

* '''McDonald's Happy Meal''' [https://youtu.be/JQtx3wIYxwI?t=29 30 sec]
: Narration: Unknown.
: Notes: Happy Meal box A pulls out a Yoplait Go-Gurt tube from behind his back, much to the delight of a second Happy Meal box. Happy Meal box B spins the GoGurt (and thereby also twists the arm of box A) like an airplane propeller. This causes box A to fly around like an airplane, eventually knocking down box B from behind. After B gets up and sees A fly away again, Bumblebee shows up. B hops into Bee's driver seat and starts pressing all around Bumblebee's interior touch screen controls, triggering his transformation. Once transformed, Bee is tickled by the Happy Meal box banging around inside him, trying to get out. Box B eventually manages to pop out of a hatch behind Bumblebee's head, and the zaniness of the whole thing gives both of them a good laugh. Box A flies through the still shot of the actual toys just before his arm propeller runs out of steam and he crashes.
: ''Becoming a force for good, has never been easier. When you choose to team Bumblebee or another epic Transformers: Robots in Disguise toy with the goodness of Go-Gurt strawberry yogurt in '''your''' McDonald's Happy Meal.''
{{-}}
===2016===
====Toys====
[[File:RID2015 Cyclone Deployers Commercial.jpg|upright=1.46|thumb|Oh yeah!]]
* '''[[Cyclone]] Deployers''' [https://www.youtube.com/watch?v=Udt_Ms_CGsQ 20 sec]
: Animation: [[Overload (RID)|Overload]] busts through the wall of a construction site, transforms to tank mode and deploys two Mini-Cons. [[Backtrack (RID)|Backtrack]] and [[Hammer (RID)|Hammer]] transform and lunge at Bumblebee and Grimlock.
: Narration: Unknown.
: Toy segment: A pair of hands demonstrates the toys inside a demolished construction site diorama.
: Notes: The diorama does not feature any construction equipment and has strangely high number of rocks/boulders strewn about. It also seems to be mis-scaled such that the Deployers would be roughly the size of humans. Apparently, Overload was able to borrow [[Crazybolt (RID)|Crazybolt]]'s Minicon, Hammer. There is a single line of dialoge from the animated characters, a yell of "Mini-Cons!" used as a stinger at the end. It is not clear which Mini-Con utters it. Though Hammer does his mouth open, neither he nor Backtrack have been previously been shown to be capable of speech.
: ''Transformers Cyclone Deployers are mightier with...new Cyclone Mini-Cons. Choose any Cyclone Mini-Con you want to roll into battle, and make your Cyclone Deployer even mightier with the Cyclone Mini-Cons! Part of the Robots in Disguise collection. Each deployer comes with one Mini-Con. Other Min-Cons sold separately. You can collect them all!'' Hammer?: "Mini-Cons!"
[[File:RID2015 Power Surge Prime Commercial.jpg|upright=1.46|thumb|]]

* '''Power Surge Optimus Prime''' [http://www.youtube.com/watch?v=mkSXc6Nyewg 15 sec]
: Animation: CGI [[Starscream (WFC)|Starscream]] lands in front of house where a boy comes out to defend it with his Power Surge Optimus Prime figure on a stormy night. Starscream then recoils in fear as [[Aerobolt]] being snapped onto the toy chest and activating its gimmicks causes the real Optimus Prime to show up.
: Narration: [[Peter Cullen]] with the Standard RID 2015 Guy doing the figure description at the end.
: Toy segment: Live action boy, flipping back the cab portion of the toy, then attaching Aerobolt to Prime's chest to trigger his pop-out wings and cannons.
: Narrator 1: ''Transformers. When evil casts its shadow, step into the light to power up and be more than meets the eye.'' Narrator 2: ''Power Surge Optimus Prime and Weaponizer.''

[[File:RID2015 Power Surge Bee Commercial.jpg|upright=1.46|thumb|]]
* '''Power Surge Bumblebee''' [http://www.youtube.com/watch?v=0hRyIz-3_hk 15 sec]
: Animation: CGI [[Thunderhoof (RID)|Thunderhoof]] transforms in the middle of a downtown intersection with a number of humans looking on. One of them, a young boy, steps up and holds his Power Surge Bumblebee figure up to Thunderhoof. This prompts the Decepticon to laugh and point at the child. The boy snaps [[Buzzstrike]] to the figure's chest to power it up. Thunderhoof is not swayed and continues laughing until he notices the real Bumblebee is standing behind him with Buzzstrike in-hand.
: Narration: Peter Cullen with the Standard RID 2015 Guy doing the figure description at the end.
: Toy Segment: Boy transforms Buzzstrike to chestplate mode and attaches him to Bumblebee.
: Narrator 1: ''Transformers. Some forces will always try to stop you, but you have a choice. Power up and be more than meets the eye.'' Narrator 2: ''Power Surge Bumblebee and Weaponizer. Other figures sold separately.''

====Cartoon====
* '''Season 2 Trailer''' [https://www.youtube.com/watch?v=m4x2_7fjwX8 1:08]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''Dark forces are gathering...'' Bumblebee: "There are Decepticons scattered all over the globe." ''A new power is rising...'' Optimus Prime: "Prepare yourselves for battle." ''And when a legendary hero is weakened...'' Bumblebee: "Stop you're tearing him apart!" ''The enemies of Earth grow stronger.'' Bumblebee: "Steeljaw is trying to build an army, and that makes him twice as dangerous." Steeljaw: "I want to assemble a different team, a better team." ''To defeat this evil...'' Glowstrike: "These elite warriors seem more than adequate." ''the Autobots that stood united...'' Windblade: "Optimus isn't up to this." Optimus Prime: "Your concern is unwarranted." ''Must face this enemy...divided.'' Strongarm: "Is this really a good idea sir?" Bumblebee: "My order stands." Saberhorn: "You are either undeniably brave or foolish." Grimlock: "I'm gonna go with the first one." ''Transformers: Robots In Disguise''

====Other====
* '''McDonald's Happy Meal''' [http://youtu.be/PlYlycQN1hk?t=26 30 sec]
: Narration: Unknown.
: Notes:Four kids sit on the front steps of a house, eating their [[McDonald's]] Happy Meal. One kid pulls out a robot mode Optimus Prime figure, which is strangely not bagged, from his Happy Meal box. As he shouts "Whoa, cool!", one of the other kids pulls out a robot mode Steeljaw figure. A third kid then shouts "You're outnumbered now, Optimus Prime!" as he holds up his robot mode Thunderhoof figure. Kid number four takes a bite out of his McNugget and nods knowingly at kid number one. After the still shot of the four toys, we find out that in an incredible coincidence kid four got vehicle mode Bumblebee. He asks "Who's out numbered now?" and flicks the toy forward. As the toy leaves the frame, it's replaced by a yellow Chevy Camaro that the four boys take to be the [[Bumblebee (Movie)|real-life Bumblebee]]. The second half of the ad is a near totally unrelated plug for the return of Cuties in Happy Meals, featuring a CGI Happy Meal Box diving and swimming Scrooge McDuck-in-his-money-bin style in a farm trailer full of Cuties.
: Kid 1: "Whoaaa, cool!" Kid 3: "You're outnumbered now, Optimus Prime!" ''Now in '''your''' Happy Meal, you can team up for good, with a Transformers: Robots in Disguise toy.'' Kid 4: "Who's out numbered now?" ''And the goodness of fresh Cuties. Only at McDonald's.''
{{-}}

===2017===
====Toys====
[[File:RID2015 When Bots Collide Commercial.jpg|upright=1.46|thumb|]]
* '''Combiner Force: When Bots Collide''' [http://www.youtube.com/watch?v=zlU2yNP1Gt0 30 sec]
: Animation: CGI Optimus Prime & [[Strongarm (RID)|Strongarm]] collide and combine into [[Primestrong]] in a Southwestern U.S. desert. This happens behind a boy doing the same with his action figures.
: Narration: Unknown.
: Toy Segment: The animation segment is revealed to be a figment of the boy's imagination as a pan out from his eye shows him playing with the [[Combiner Force]] toys at what appears to be a picnic table.
:''New Transformers: Combiner Force. Crash! and combine forces to become more than meets the eye! Now you can have the power to turn two, into one. With new Robots in Disguise Crash Combiners ...and Activators. Transformers: Combiner Force. Each pair sold separately.''

[[File:RID2015 Team Combiners Commercial.jpg|upright=1.46|thumb|]]
* '''Combiner Force: Team Combiners''' [http://www.youtube.com/watch?v=_BsjKtGTtM0 17 sec]
: Animation: CGI Team [[Ultra Bee]] combines, starting with Grimlock transforming into his legs, then Bee creating the torso and head and ending with Sideswipe and Strongarm becoming the arms.
: Narration: Unknown.
: Toy Segment: A kid plays with Team Ultra Bee on a picnic table. Suddenly, the shadow of the Menasor toy looms overhead. The kid looks up to see a hand holding Menasor. Cut to the animation segment of Team Ultra Bee combining. This is then shown, via a pan out through the kid's eye, to be all in his head. The kid smiles, and finishes the last steps of Ultra Bee by snapping the torso and arms onto the legs and then flipping up the head. It is then revealed that a second kid was the one holding Menasor and he sits down to join the first kid in a friendly toy battle.
: ''Transformers. In the shadow of danger, four must combine to become stronger as one and be, '''more''' than meets the eye! Team Ultra Bee vs Menasor. Transformers Team Combiners. Each sold separately.''

====Cartoon====
* '''Season 3 Trailer''' [http://www.youtube.com/watch?v=HnUq4ojVS2I 45 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''New enemies are rising...'' Drag Strip: "Show 'em how we rumble." Soundwave: "You have done well." ''New heroes are uniting...'' Sideswipe: "Blurr, shouldn't you be rescuing someone?" Blurr: "Thought I just did." ''And new forces are combining.'' Motormaster: "Show 'em we're serious." Fixit: "The human encountered two Stunticons that combined into one." Optimus Prime: "This power is a legend." Bumblebee: "Let's make it our mission to merge into one giant form." Grimlock: "Am I the bottom? I knew it." Motormaster: "No." Drag Strip: "It can't be!" ''Transformers: Robots in Disguise Combiner Force. New episodes air Saturday morning at 6:30. Only on Cartoon Network.''

====Other====
* '''McDonald's Happy Meal''' [https://www.youtube.com/watch?v=YeJM-CtOgbQ 30 sec]
: Narration: Unknown male narrator for the first half, unknown female narrator for the second half.
: Notes: Two kids eat their Happy Meals and play with their toys at McDonald's, with various zany sound effects accompanying them. The camera then pans out to show the sound effects are being provided by their dad sitting next to them. After the usual "narrator chimes in with a cut to professional photography of the toys" bit, we cut back to one of the boys trying to do the sound effects himself, with the dad affectionately mussing the kid's hair to show his approval. The second half of the ad is a promo for the McDonald's McPlay app with a different dad and his two kids sitting at a different McDonald's table. They demonstrate using the app on a smartphone to scan a Transformers toy from their Happy Meal to unlock "even more fun".
: "Milk and apples <bew>, the ultimate alliance <bew>." Narrator 1: ''You can join the team, with the goodness of apple slices and a Transformers action figure or mask in every McDonald's Happy Meal.'' Narrator 2: ''The Happy Meal fun goes on and on, when you download the McPlay app. You can scan your Happy Meal toy unlock even more fun! Ask your parents to download McPlay today and you can enjoy it with the goodness of milk and apple slices. Only at McDonald's.''
{{-}}

== Combiner Wars ==
Combiner Wars ads showed a snippet of toy footage in between clips of CGI animation. Arguably, the CGI in the ads is actually ''more'' fluid than that of the [[Combiners Wars (cartoon)|supporting media]]. Combiner Wars is also the first toyline to have a trailer for one of its releases.
===2015===
[[File:Transformers-Combiner-Wars-Commercial-Superion.jpg|upright=1.66|thumb]]
*'''Transformers Generations: Combiner Wars''' [http://www.youtube.com/watch?v=wy-n-pzrJvI 30 sec], [http://www.youtube.com/watch?v=oUXbTUKK6W4 15 sec]
:Uploaded June 28, 2015 to the Official Transformers Channel.
: Animation: A head shot of [[Optimus Prime (G1)|Optimus Prime]] talking about the [[Aerialbot (G1)|Aerialbots]], while said team flies to the city to stop the rampaging [[Menasor (G1)|Menasor]]. The Aerialbots combine to form [[Superion (G1)|Superion]], and they battle against the Decepticon gestalt.
: Narration: Unknown.
: Toy Segment: The Aerialbots are combined into Superion, who faces off with Menasor. Optimus Prime's voice is not provided by Peter Cullen.
: Notes: Powerglide only shows up in the toy segment after Superion is formed. It seems [[Scramble Power]] or something similar is at play in this universe as Prime doesn't mention a specific team when talking about the Decepticons forming Menasor nor when commanding the "Autobots" to combine into Superion.
: ''Transformers: Combiner Wars.'' "Autobots, this is Optimus Prime. The Decepticons have formed Menasor. And the threat is bigger than ever. Autobots, combine. Into. SUPERION." ''Connect six Combiner Wars figures, to build even BIGger robots. And defeat the Decepticons. Transformers: Combiner Wars figures. Each sold separately. Courage is stronger when combined.''

*'''Transformers Generations: Combiner Wars: Defensor''' [http://www.youtube.com/watch?v=e3Mv1lNDMhg 30 sec]
: Animation: Same as the first Combiner Wars ad but with the [[Protectobot (G1)|Protectobots]] and [[Defensor (G1)|Defensor]] replacing the Aerialbots and Superion as the Autobot combiner team taking on Menasor.
: Narration: Unknown, same as the Superion ad.
: Toy Segment: Same as the Superion ad, except now it's the Protectobots combining and facing off against Menasor.
: Notes: Groove is not present on the first scene of the Protectobot's alt modes, and he later appears to form Defensor's chest. Once again, Prime does not specify specific combiner teams.
: ''Transformers: Combiner Wars.'' "Autobots, this is Optimus Prime. The Decepticons have formed Menasor. And the threat is bigger than ever. Autobots, combine. Into. DEFENSOR." ''Connect six Combiner Wars figures, to build even BIGger robots. And defeat the Decepticons. Transformers: Combiner Wars figures. Each sold separately. Courage is stronger when combined.''

*'''Transformers Generations: Combiner Wars: Sky Reign''' [http://www.youtube.com/watch?v=OKQXMwiE69k 20 sec], [http://www.youtube.com/watch?v=bn7tZTWrDJE 15 sec]
: Animation: An abbreviated version of the animation from the first two Combiner Wars ads, featuring Menasor and Superion as the combiners. Optimus Prime's lines have been shortened as well. This time, instead of referring to any specific Transformers (himself included), he merely says "Six Decepticons have formed a massive combiner. Autobots, you have the power to combine." The animation from the end of the commercial has been omitted completely.
: Narration: Unknown.
: Toy Segment: [[Sky Reign]] is formed and placed in a faceoff against [[Bruticus (G1)|Bruticus]].
: ''Transformers: Combiner Wars.'' "Six Decepticons have formed a massive combiner. Autobots, you have the power to combine." ''YOUR Combiner Wars figures connect together to form Sky Reign, to take on Bruticus and the Decepticons.even BIGger robots. And defeat the Decepticons. Transformers: Combiner Wars figures. Each sold separately.''

*'''Transformers Generations: Combiner Wars: Devastator trailer''' [http://www.youtube.com/watch?v=4CELuyLdOg4 52 sec]
: Animation: Excerpts from [[The Transformers (cartoon)|The Transformers]].
: Notes: The trailer is composed of text narration interspersed with snippets of the G1 cartoon and still frames of Devastators' various comic appearances all set to a background techno rock track. The cartoon snippets are occasionally accompanied by re-dubbed dialogue, presumably to avoid paying royalties for the use of the original voice actors' performances.
: ''The '''original''' combiner was made of | TOUGH STUFF | His return from G-1 [sic] | Has been 30 years in the making'' "Constructicons, merge into Dev-a-sta-tor." ''And now | We bring you'' "Devastator is back!" ''Devastator''
{{-}}

== Titans Return ==
Titans Return takes an unusal, but quite appropriate given the line's gimmick, approach by focusing it's advertising on the more expensive items in the line (Titan Fortress Maximus, Leader class Powermaster Optimus Prime and Voyager class Optimus Prime) and how those toys can interact with the least expensive items, the Titan Masters. Again, the CGI animation produced for the ads is arguably more fluid than the [[Transformers: Titans Return (cartoon)|cartoon]].
===2016===
[[File:TF-Generations-Titans-Return-CM.jpg|upright=1.66|thumb]]
*'''Powermaster Optimus Prime'''[http://www.youtube.com/watch?v=EfSTaOAyRc8 15 sec]
: Animation: [[Sentinel Prime (G1)|Sentinel Prime]] and [[Blurr (G1)|Blurr]] transforming into robots with their Titan Masters forming their heads, with [[Fortress Maximus (G1)|Fortress Maximus]] appearing from behind.
: Narration: Unknown.
: Toy Segment: An array of Titan Masters are shown standing in a row. [[Hyperfire]] is converted into Blurr's head, followed by a fast motion montage of various Titan Masters serving as Blurr's head. [[Hi-Q|Apex]] is plugged in as Powermaster Prime's head, followed by shots of the full robot mode on a turntable and then the vehicle mode.
: Notes: This commercial was first seen at Cybertron Con 2016. The array of Titan Masters includes, from left to right, [[Grimlock (G1)|Clobber]], [[Quig|Loudmouth]], [[Infinitus]], [[Brawn (G1)|Brawn]], [[Flywheels|Skytread]], Hyperfire, [[Squeezeplay (G1)|Crashbash]], [[Nightbeat (G1)|Nightbeat]], Apex, [[Emissary (Generations)|Emissary]], [[Horri-bull|Terri-bull]], and [[Apeface]].
:''On Cybertron, the ancient Titans have returned. To control the battle, power up with the Titan Masters. Convert your Titan master to head mode. You can even take control of Powermaster Optimus Prime! Transformers Generations: Titans Return. Each figure sold separately.''

*'''Fortress Maximus''' [http://www.youtube.com/watch?v=rBYZ_6Q2kd8 15 sec]
: Animation: [[Sentinel Prime (G1)|Sentinel Prime]] and [[Blurr (G1)|Blurr]] transforming into robots with their Titan Masters forming their heads, with [[Fortress Maximus (G1)|Fortress Maximus]] appearing from behind.
: Narration: Unknown.
: Toy Segment: Similar to the Powermaster Optimus Prime ad, the segment starts with an array of Titan Masters standing in a row. [[Hyperfire]] is converted into Blurr's head, followed by a fast motion montage of various Titan Masters serving as Blurr's head. Fort Max is shown standing next to Sentinel Prime on a turntable, followed by a brief demonstration of Fort Max's lights and laser gun sounds. The segment ends with Sentinel Prime in spaceship mode and Blurr in car mode being placed next to Fort Max in his spaceship mode.
: Notes: This commercial was first seen at Cybertron Con 2016. The array of Titan Masters includes, from left to right, Clobber, Loudmouth, Infinitus, Brawn, Skytread, Hyperfire, Crashbash, Nightbeat, Apex, Emissary, Terri-bull, and Apeface.
:''On Cybertron, the ancient Titans have returned. To control the battle, power up with the Titan Masters. Convert your Titan master to head mode. You can even take control of Fortress Maximus! Transformers Generations: Titans Return. Each figure sold separately. Batteries not included.''

===2017===
*'''Transformers: Titans Return - "More than Meets the Eye"''' [http://www.youtube.com/watch?v=qM_0jMmkIio 20 sec]
: Animation: [[Lione|Sawback]] replaces [[Diac]] as Optimus Prime's head, then he shoots at Megatron. Megatron dodges, then Fangry becomes his head and he stomps the ground, making a quake that Optimus dodges. Hot Rod runs by, [[Swoop (G1)|Ptero]] becomes his head and then he transforms.
: Narration: Unknown.
: Toy Segment: Diac is detached from Optimus Prime and transformed into robot mode, then Sawback is selected from an array of Titan Masters to replace him. Ending shot shows Optimus Prime, Hot Rod and Sawback.
: Notes: The array of Titan Masters from which Sawback is selected also includes [[Gort|Xort]], Loudmouth, Infinitus, [[Firedrive]], a second Diac, [[Fangry (G1)|Fangry]], Ptero, [[Getaway|Throttle]], [[Daburu (Generations)|Daburu]] and [[Blowpipe (G1)|Blowpipe]]
:''The Titans have returned. And the power to enhance the MIGHTY Optimus Prime, is IN YOUR HANDS! On Cybertron, Titan Masters increase Optimus Prime's [[Fireblast]], Megatron's Strength AND Hot Rod's Speed! Become MORE than meets the eye, with Transformers: Titans Return. Each sold separately.''
{{-}}

== The Last Knight ==
{{main|Commercial/The Last Knight}}

== Power of the Primes ==
Power of the Primes received two ads, taking drastically different approaches. The first uses the traditional format of animation followed by footage of the actual toys. The second is a live action story featuring a boy asking questions of a super computer and being shown video of toys. The animation in the first ad, much like that of the first two parts of the trilogy, manages to outdo it's [[Transformers: Power of the Primes (cartoon)|respective cartoon]].

=== 2017 ===
[[File:POTP Commercial.jpg|upright=1.66|thumb|]]
*'''Transformers: Power of the Primes''' [http://www.youtube.com/watch?v=iXtMR-jiUNY 20 sec], [http://www.youtube.com/watch?v=aMziLNsacoI 15 sec]
: Animation: [[Micronus Prime|Micronus]] lands on Cybertron. [[Jazz (G1)|Jazz]] escapes from [[Starscream (G1)|Starscream]]'s attacks, then Micronus comes out and boosts Jazz's power.
: Narration: Unknown.
: Toy Segment: Starscream lands and aims at Jazz and Micronus. Micronus is pulled out from his [[Prime Master|Decoy Armor]] and placed inside Jazz's chest armor.
: Notes: The 15 second version curiously uses a different final shot, adding Beachcomber to the mix.
:''Transformers: Power of the Primes. As a Prime Master lands on Cybertron, Autobot Jazz races to find it, '''before''' Decepticon Starscream. Legend has it, Prime Master Micronus has the power to give '''extra''' strength. Unleash the Prime to become more than meets the eye! Transformers: Power of the Primes, each figure sold separately.''

[[File:POTP Leaders Commercial.jpg|upright=1.66|thumb|]]
*'''Transformers: Power of the Primes Optimus Prime and Rodimus Prime''' [http://www.youtube.com/watch?v=kBPUi8aksB4 30 sec]
: Narration: Each sold separately tag by the Super Computer.
: Toy Segment: A kid asks a super computer how [[Optimus Prime (G1)|Optimus Prime]] and [[Hot Rod (G1)|Rodimus Prime]] became [[Prime (rank)|Prime]]s. The computer answers that [[Optimus Prime (G1)|Orion Pax]] and [[Hot Rod (G1)|Hot Rod]] became them by the power of the [[Matrix of Leadership|Matrix]]. The kid transforms the two toys, pulls out Optimus's Matrix and inserts Rodimus's into his compartment.
: Notes: Multiple scenes from ''[[The Transformers: The Movie]]'' are shown in the super computer's screen. When validating the child's authority to access it, the computer scans the child's iris and states "[[Size class|Leader class]] confirmed." Funny, he doesn't look that tall.
: Computer: "Leader class confirmed." Boy: "How did Optimus and Rodimus become Primes?" Computer: "Orion Pax and Hot Rod. Each legendary Autobot became a Prime using the Matrix of Leadership." Computer: ''Transformers Leader class Optimus Prime and Rodimus Prime, each sold separately.''

== Studio Series ==
Studio Series has only had one ad so far, but one is probably all it needs. Since Studio Series is not driven by media, there's no need to update the ad as the marketing gimmick of the line (movie accurate sculpts) isn't changing. And with an adult target audience, not much advertising is needed when you're preaching to the [[Fandom|choir]].

=== 2018 ===
[[File:Studio Series Commercial.jpg|upright=1.66|thumb|For truth, justice, and the Autobot way.]]
*'''Transformers Studio Series''' [http://www.youtube.com/watch?v=95Sp8a_TpHg 20 sec]
: Animation: Brief clip of Bumblebee transforming from ''[[Transformers (film)|Transformers]]''.
: Narration: Unknown.
: Toy Segment: [[Bumblebee (Movie)|Bumblebee]], [[Ratchet (Movie)|Ratchet]] and [[Optimus Prime (Movie)|Optimus Prime]] are set in front of the cardboard backdrops included with them.
:''Discover the moments and bring home the characters that defined a generation! You set the stage... with Transformers Studio Series. More than meets the eye! Each sold separately.''
:*'''Transformers Studio Series''' [https://www.youtube.com/watch?v=iQCgOcalodA 20 sec], [https://www.youtube.com/watch?v=Zeg9O8zIwSU 15 sec]
:: Same as the previous ad, but [[Blackout (Movie)|Blackout]] replaces Ratchet.
{{-}}
== Rescue Bots Academy ==
[[Transformers: Rescue Bots Academy (franchise)|Rescue Bots Academy]], like it's predecessor, had it's share of cartoon promos. Unlike it's predecessor, it does not appear to have produced any toy commercials. At least, we haven't found any yet.
=== 2018 ===
* '''Trailer''' [http://www.youtube.com/watch?v=QpLrWnO6Ubk 55 sec]
: Animation: Excerpts from the cartoon.
: Narration: Text only.
: Whirl: "Follow me team!" Hoist: "How about a tow?" Cody Burns: "Nice reflexes" [JOIN THE NEW RECRUITS] Hot Shot: "Oh yeah! Uh huh!" Whirl: "I'm Whirl. This is how humans meet each other. Or they do this. ''Or'' this!" [TRAIN WITH THE BEST] Hot Shot: "Optimus Prime?!?" Optimus Prime: "Rescue Bot Training Academy has chosen the best of the best to join it's first class." Whirl: "I can't believe we're going to be learning from ''the'' Heatwave!" [ROLL TO THE RESCUE] Whirl: "Whoa-hoa-hoa!" Medix: "I'm on it." Heatwave: "Roll to the rescue."

=== 2019 ===
* '''Season 1 promo''' [http://www.youtube.com/watch?v=-UNVsiCk3jc 30 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''Saturday...'' Optimus Prime: "I am here with a greater mission." ''Are your kids ready to master the powers of generosity, teamwork and responsibility?'' Hot Shot: "Oh you like that huh?" ''Then it's time to join the ranks of the Rescue Bots!'' Heatwave: "Welcome to the Rescue Bots Training Academy." ''Cause there's no rescue too big...'' Wedge: "Hit it Hot Shot!" ''And no hero too small.'' Whirl: "Yes, we saved you!" ''In the brand new Transformers Rescue Bots Academy. Saturday at 9 AM on Discovery Family.''

=== 2020 ===
* '''Season Two Trailer''' [http://www.youtube.com/watch?v=Lb1DIGtAaN4 1:34]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Optimus Prime: "Recruits, congratulations on completing year one." Heatwave: "Welcome to year two of training." Hot Shot: "I got this thing down." Hoist: "What could go wrong?" Hot Shot: "Nailed it!" Optimus Prime: "Each of you will be partnered with a mentor who will guide you through year two." Hoist: "Chase, Blades, Bumblebee, Heatwave, and Grimlock!" Grimlock: "Hey Babybot, what's uuuuuup!?" Hoist: "Augh!" Optimus Prime: "Now, the real work begins." Heatwave: "Optimus chose you because you aren't bound by rules." Medix: "So nothing else unexpected should happen today!" Blades: "Huh? Whoa!" Heatwave: "I'm not even going to ask." Heatwave: "You'll need help developing your indvidual skills." Bumblebee: "That's why we're here." Hoist: "Power up and energize!" Heatwave: "It's time for you to learn to truly multichange." Hoist: "Whoa!" Wedge: "All three forms in one day!" Optimus Prime: "You've just scratched the surface of what the Multicog can do." Hot Shot: "It does more?!?" Bumblebee: "A rescuer has to play to their strengths." Whirl: "It doesn't matter what we do, as long as we do it together." Wedge: "You know what that means." Boulder: "Rescue Bot recruits roll out!" Medix: "Let's do this!" Hot Shot: "Sure, knock yourself out." Medix: "Why would I render myself unconcious?"

[[File:Rescue Bots Academy Cartoon Promo.jpg|upright=1.66|thumb|]]
* '''Continues Next promo''' [http://www.youtube.com/watch?v=W8sMM_9g1TA 30 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''It doesn't matter if your energetic...'' Hot Shot: "Activate. Sweet!" ''...enthusiastic...'' Whirl: "Ohhh! I can't wait for the lessons to start!" ''...competitive...'' Wedge: "Rescue work is about action!" ''...analytical...'' Medix: "My servos are swiveling with excitement." ''...or strong.'' Hoist: "Power up and energize!" ''There's a place for you at the Transformers Rescue Bots Academy. All-new, continues next. Only on Discovery Family.

* '''Continues Next promo 2''' [https://www.youtube.com/watch?v=J4peTknjyWA 15 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''The Rescue Bots are back!'' Grimlock: "What's uuuuup!" ''With new adventures!'' Bumblebee: "This'll be your first spacewalk." ''Roll to the rescue with a brand season of... Transformers Rescue Bots Academy! Continues next, only on Discovery Family.

* '''Continues Next promo 3''' [https://www.youtube.com/watch?v=RpI28rJ49lQ 15 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''At the Rescue Bots Academy, no challenge is too big...'' Hot Shot: "Boulder!" ''And no hero is too small.'' Wedge: "We gotta save them!" ''Transformers Rescue Bots Academy all-new continues next, only on Discovery Family.
{{-}}
== Cyberverse ==
''[[Transformers: Cyberverse (franchise)|Cyberverse]]'' seems to have picked up where ''Robots in Disguise'' (2015) left off by continuing with the blended CGI/live action toy segments. It is the first franchise since [[The Transformers (franchise)|the original]] to regularly utilize animation unique to the toy commercials (albeit brief ones) with the character voices reprised by their cartoon actors. While there are trailers for each season, so far no commercials for the cartoon have surfaced online.
=== 2018 ===
====Toys ====
[[File:Cyberverse Action Attackers Commercial.jpg|upright=1.66|thumb|]]
*'''Action Attackers''' [http://www.youtube.com/watch?v=pOTHF3QWBM4 20 sec], [http://www.youtube.com/watch?v=jyCpyIMe0SE 15 sec]
: Narration: Unknown.
: Toy Segment: A kid transforms [[Bumblebee (Cyberverse)|Bumblebee]] and gasps at the activation of his car mode gimmick. He then transforms [[Grimlock (Cyberverse)|Grimlock]] too and activates his fire-breathing gimmick. This prompts Bumblebee to pop up from behind the sofa to gasp at it in unison with the kid.
:'''''New''' Transformers Cyberverse. Convert to activate Hive Swarm Attack.'' Boy (whispering): "Whoa!" ''"WHOA" is right. Feel that thrill. There's always more than meets the eye!'' Bumblebee (whispering): "Whoa!" ''GET MORE WHOA with new Transformers Cyberverse Action Attackers!''

====Cartoon====
* '''Season 1 Trailer''' [http://www.youtube.com/watch?v=I1ICb1uoGog 57 sec]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Notes: The trailer seems to abruptly cut off after an animation montage rather than making a closing pitch.
: Windblade: "Bumblebee, I'm going to access your memory." Bumblebee: "This is my mind?" Windblade: "Let's find some answers." [THE KEY TO THE FUTURE] Megatron: "Fellow Cybertronians, we stand together, [['Til all are one|'til all are one]]!" [LIES IN THE PAST] Optimus: "This is not the way. Old friend." Megatron: "Then it will be war!" "You'd have made a good Decepticon." Bumblebee: "I made my choice a long time ago." Optimus: "Autobots, our long term survival has become critical." Grimlock: "Our immediate survival isn't exactly set in stone either." Windblade: "The Autobots are somewhere here on Earth." Bumblebee: "Then you and I have to find them." Slipstream: "Where are the Autobots? Is Optimus Prime with you?" Windblade: "Yeah, want me to call him for you?" Bumblebee: "Who-oa! I need one of those!"

=== 2019 ===
==== Toys ====
[[File:Cyberverse Spark Armor Commercial.jpg|upright=1.66|thumb|]]
* '''Spark Armor figures''' [http://www.youtube.com/watch?v=cscqh-bq0NY 15 sec]
: Animation: A jet swoops around as Optimus Prime is running a long a short cliff wall. Bumblebee is on lower ground running alongside Optimus and tells him to "power up with [[Sky Turbine|that jet]]."
: Narration: Unknown.
: Toy Segment: Kid combines Elite Class Optimus Prime with his [[Spark Armor]] on top of a table in his backyard. CG Optimus Prime with Spark Armor walks up alongside him as he proudly holds out his combined toy. Optimus Prime does his best [[w:Kool-Aid Man|Kool-Aid Man]] impression: "Oh yeah!"
: Notes: Bumblebee and Optimus Prime's voices are provided by their usual Cyberverse actors, [[Jeremy Levy]] and [[Jake Foushee]] respectively.
: Bumblebee: "Optimus, power up with that jet!" ''With the energy of the Allspark, combine ''and'' convert to armor up Optimus Prime!" Optimus Prime: "Oh yeah!" ''New Spark Armor figures, from Transformers: Cyberverse. Each sold separately.''

[[File:Cyberverse Ark Power Optimus Prime Commercial.jpg|upright=1.66|thumb|]]
* '''Ark Power Optimus Prime''' [http://www.youtube.com/watch?v=yEZiMjSJiIw 15sec]
: Animation: Optimus Prime stands on the edge of a cliff as the [[Ark (Cyberverse)|Ark]] flies overhead and Bumblebee yells from offscreen for him to "use the Ark to power up".
: Narration: Unknown.
: Toy Segment: A kid plays with the toy on the front steps of his house. He then stands up in front of the house and holds out the combined figure as CGI Ark Power Optimus Prime walks up beside him and does his Kool-Aid Man impression again.
: Notes: Bumblebee and Optimus Prime's voices are provided by their usual Cyberverse actors, [[Jeremy Levy]] and [[Jake Foushee]] respectively.
: ''New from Transformers: Cyberverse.'' Bumblebee: "Optimus, use the Ark to power up!" ''With the energy of the ark, combine, and convert, to armor up Optimus Prime.'' Optimus Prime: "Oh yeah!" ''New Ark Power Optimus. From Transformers: Cyberverse.''

==== Cartoon ====
* '''Season 2 Trailer''' [http://www.youtube.com/watch?v=9EJ-8UPZMM8 57 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: Starscream: "After countless milennia of conflict, the Allspark is mine!" Slipstream: "Starscream's gone mad." Starscream: "Ha ha ha...!" Optimus Prime: "Starscream presents a danger to the Autobots ''and'' the Decepticons." Megatron: "We are in agreement." Optimus Prime: "As long as he's a threat, we must work together." Megatron: "Very well Prime." [SWORN ENEMIES] Windblade: "We can't trust them." Grimlock: "That my friend, is an understatement." [MUST JOIN FORCES] Starscream: "Optimus Prime, YOU'RE A LITTLE LATE!" Optimus Prime: "We fight not just for ourselves, but for all of Cybertron." Windblade: "RAUGGGGGGH!" ''Transformers: Cyberverse Season Two. The adventure continues.''

=== 2020 ===
==== Toys ====
[[File:Cyberverse Energon Armor Commercial.jpg|upright=1.66|thumb|]]
* '''Energon Armor Optimus Prime & Bumblebee''' [http://www.youtube.com/watch?v=ubcQmnnn3D8 20 sec]
: Animation: In a rocky desert area, Bumblebee jumps back to avoid the blast of Shockwave. Optimus Prime rolls into view, transforms and leaps into the air before slamming his axe into Shockwave. At the end of the ad, Prime and Bee stand in ready poses and activate their Energon Armor.
: Narration: Unknown.
: Toy Segment: Two kids, in a fullscale diorama of the rocky desert, play with the toys on a table cleverly disguised as a large flat rock.
: Notes: The very end of the toy segment shows the kids also having Ultra Class Hot Rod, Ultimate Class Shockwave, and Ultra Class Clobber on hand.
: ''New from Transformers: Bumblebee Cyberverse Adventures. Now you '''can'''. Convert and conquer with. Ultimate twist and change action. And activate Energon Armor. To totally own the battle. There's more than meets the eye. With new Bumblebee Cyberverse Adventures figures. Each sold separately.''

[[File:Cyberverse Battle Call Commercial.jpg|upright=1.66|thumb|]]
* '''Battle Call figures''' [http://www.youtube.com/watch?v=F9TqZ4n-t3U 20 sec]
: Animation: CG Battle Call Bumblebee and Optimus Prime running on a bridge, away from a live action kid standing in front of a tower and yelling "Go!". This takes place on what looks to be [[Cybertron (planet)]].
: Narration: Unknown.
: Toy segment: Two kids transform the toys and demonstrate their voice activated features in front of a green-screened Cybertronian door background. Every time the kids are shown giving a voice command, a sound wave (no, not a [[Soundwave (Cyberverse)|Soundwave]]) graphic is added to emphasize that the sound is coming from their mouths.
: ''New Transformers: Cyberverse Battle Call. Voice activated play that turns '''your''' voice into a battle call.'' Kid 1: "Bumblebee activate Energon armor." Toy: "GO AUTOBOTS!" ''Convert, then command to:'' Both kids: "Power up!" Optimus toy: "Shield's up." Bumblebee toy: "You got this Optimus." ''With the new Transformers Battle Call figures. Each sold separately, batteries not included.''

====Cartoon====
* '''Season 3 trailer''' [http://www.youtube.com/watch?v=K5LQ3ZRHNb0 1:12]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Optimus Prime: "Bumblebee...I have you seen you fight bravely in all corners of the universe. But now, our journey is at an end. Someday you will be called upon to be a leader. Before that day, you must return to Cybertron and restore life to our world." Bumblebee: "Optimus, nobody even knows what's down there." "This doesn't look like home." Megatron: "I arrived here LONG before you old friend." Bumblebee: "That's not good." [The War For the Allspark] Optimus: "Megatron, we end this once and for all." [Comes Home] Bumblebee: "Autobots, let's finish this." Megatron: "You have no chance." Bumblebee: "That's it!" Chromia: "Bee! Are you crazy?" Bumblebee: "Yes!"

== BotBots ==
''[[Transformers: BotBots]]'s'' catchy advertising jingle and fun and zany animation segments mesh perfectly with it's "gotta catch 'em all" type marketing gimmick.
=== 2018 ===
[[File:BotBots Digital Commercial 1.jpg|upright=1.66|thumb|]]
[[File:BotBots Digital Commercial 2.jpg|upright=1.66|thumb|]]
* '''Official Digital Commercial''' [http://www.youtube.com/watch?v=qpjZoZl7qp0 54 sec]
: Animation: Pan down from the BotBots logo to show lighting shooting out from a cloud at night and striking a mall. Inside, the electricity crackles and flows into various storefronts leading to an explosion of light and dust. The BotBots start coming to life and the silhouettes of [[Point Dexter]], [[Sticky McGee]], [[Rootwing]] and [[Batsby]] are seen transforming outside a store while [[Remorsel]] transforms in full view. A series of shots are timed to the chorus of the song: [[Fomo]], hangs off the 'B' in 'BOT' before pulling it over on himself while [[Dr. Moggly]] mogs, er, mugs for the camera; The letter 'O' from a different 'BOT' falls over and traps the [[The Plop Father]] inside; [[King Toots]] and [[Pucksie]] stand on either side of a third 'BOT', Toots shoots a few squares at the 'B' while Pucksie kind of turns his body from side to side before placing a hand on the T, causing the 'BOT' to expand into 'BOTBOTS' and push out the two BotBots. [[Goob Toob]] appears on security cam footage looking into the camera while a bunch of generic BotBots run around in the background. Cut to the food court where the [[Greaser Gang]] is tearing it up. [[S'up Dawg]] and [[Shredder Jack]] have a diving contest refereed by [[Fottle Barts]]. S'up Dawg jumps and transforms mid-air before landing perfectly in a cup of mustard. Almost simultaneously, Shredder Jack loses his balance and splats into a cup of tomato based sauce, breaking the cup. Fottle Barts gives them both a 10. Elsewhere in the food court, [[Duderoni]] drinks soda from a fountain machine while [[Twerple Burple]] uses the same machine to fuel his blaster as he shoots it into [[Angry Cheese]]'s mouth. Duderoni rips off a belch while Angry Cheese becomes overloaded with soda, leading to it spraying out both of his eyes and both sides of his head. Meanwhile in a bathroom stall somewhere, the [[Toilet Troop]] gets into mischief. [[Sergeant Scrubadub]] log rolls on the toliet paoper dispenser as [[Frohawk]] draws poo grafitti on the base of the toilet. [[Poo Sham]] brings in a bar of chocolate and forms into a replica pile of poo. Just then, the toilet paper runs out, causing Sergeant Scrubadub to fall off and into the replica pile of poo. Chorus animation repeats, before a cut to a sporting goods store where the [[Jock Squad]] is having fun. [[Dinger]] is jumping "rope", the rope being the shoelace of a soccer cleat being twirled by [[Laceface]]. [[Kidd Klobber]] busts out of a nearby shoebox through the side, prompting Laceface to transform. This allows Kidd Klobber to placekick him through an animated basketball hoop placed at the end of a shelving unit. The kick is good and Dinger does a celebratory dance. Cut to set of shelves sitting behind a desk, presumably the mall's Lost and Found. Lost Bots [[Stinkeye Stapleton]], [[Game Over]], [[Bonz-Eye]], [[Frostferatu]], [[Dimlit]], and [[Clogstopper]] along with [[Playroom Posse]] member [[Kikmee]] jump out of the shelves and towards the camera.
: Narration: BotBot Guy
: Toy segment: None
: Notes: While most of the featured BotBots are series one, Dinger and Kikmee are from series three. Kikmee is also oddly out place, being grouped in with the Lost Bots instead of his actual subgroup, the Playroom Posse. To be fair though, the Playroom Posse subgroup wouldn't debut until series three either.
: ''One stormy night, at a mall near by, Energon power fell from the sky. It hit the mall with it's powerful might and gave everyday objects robot life-fe-fe!'' {Here-a bot. There-a bot. Everywhere-a Bot Bot! Different tribes, throughout the mall. Started making mischief, big and small. The Greaser Gang went to town. Squirting condiments on whatever they found. The tribe in the bathroom the Toilet Troop, smashed choclate bars to look like- <squish> }Here-a bot. There-a bot. Everywhere-a Bot Bot! Deflating balls and making punts, the Jock Squad's up to wicked stunts. And then there's ones, that no one knows. The Lost Bots lurking in the sha-a-dows. You don't know where they're hidingyou'rein for a surprise! BotBots are more than meets the eye!} "BotBots." {Transformers!}

* '''Frostferatu and Sprinkleberry D'uhnut''' [http://www.youtube.com/watch?v=JdQIFX26d0U 15 sec]
: Animation: The food court segment from the previous commercial.
: Narration: BotBot Guy
: Toy segment: A boy pops Frostferatu out of his package and onto his kitchen table. Zoom in on the boys hands transforming Frostferatu and then zoom in on another pair of hands transforming [[Sprinkleberry D'uhnut]]. Pan over the series one toys laid out on the table.
: {Here-a bot. There-a bot. Everywhere-a Bot Bot!} ''Pop 'em out, convert and see what Bots you got. With new Transformers BotBots. You can collect 190 in 2019. Each sold separately.'' {Here-a bot. There-a bot. Everywhere-a Bot Bot!} Sprinkleberry D'uhnut: "What Bot you got?"

== War for Cybertron Trilogy ==
The recent trend of shorter fifteen and twenty second toy commercials seems poised to continue based on the marketing for the [[War for Cybertron Trilogy (franchise)|War for Cybertron Trilogy]]. So far, Hasbro seems content to only commission ads for the first wave of product of a given year. Even the more child focused lines, ''Rescue Bots Academy'' and ''Cyberverse'', seem to have fewer and shorter commercials. It is unclear if this indicative of a reduced TV advertising budget due to kids not watching as much TV, having to spread the budget across more simultaneous product lines than before (in addition to the aforementioned lines, ''Studio Series'' and ''BotBots'' are also simultaneously on shelves), or both.
=== 2019 ===
=== Toys ===
* '''Seige Wave 1''' [http://www.youtube.com/watch?v=gcDAsT49EbI 15 sec]
: Animation: [[Lionizer (G1)|Lionizer]], [[Optimus Prime (G1)|Optimus Prime]] and [[Six-Gun|Autobot Sixgun]] run past [[Sideswipe (G1)|Sideswipe]] on a bridge on Cybertron during a battle. Prime jumps to a stop as Lionzier transforms into his sword and Sixgun weaponizes with Prime.
: Narration: Unknown announcer and [[Jon Bailey]] as Optimus Prime.
: Toy segment: The toys are shown in a Cybertronian city diorama. It starts with Prime in truck mode, having the roof of the toy flipped up before a jump cut to Prime in robot mode that pans over to [[Starscream (G1)|Starscream]] in robot mode. The camera continues panning down and to the right to show Lionizer, then Sixgun a short ways in front. Prime has somehow teleported as the camera continues panning to the right to show him standing next to Sixgun. As the camera continues to pan further right still, we see Prime from the torso up, weaponized with Sixgun and holding Lionizer. The camera then does slight turn back to the left before panning backwards to show [[Hound (G1)|Hound]], weaponized Prime, [[Ironhide (G1)|Ironhide]] and Sideswipe facing off against [[Shockwave (G1)|Shockwave]], [[Megatron (G1)|Megatron]], Starscream and [[Reflector (G1)|Refraktor]]. All these scenes appear to be greenscreened with first a doorway background and later an outdoor background with a collapsing tower animation.
: Notes: [[Flywheels|Skytread]] can be seen standing on the bridge in the background as the Autobots are running.
: ''Combine and weaponize with NEW Transformers War For Cybertron!'' "Calling all Autobots. The Decepticon seige has pushed us to the brink, but war rages on. Combine together and help protect what's left of Cybertron." ''New Transformers War for Cybertron. Each sold separately.''

=== Cartoon ===
* '''New York Toy Fair Netflix Teaser''' [http://www.youtube.com/watch?v=x6vnmS1Dfuk 1:46]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Ultra Magnus: "Cybertron is in ruins. I fear...the war is lost. Optimus, at this moment we must focus on surviving as a race. Not winning a war." Megatron: "Yet again, the Autobots have escalated this conflict to the point where must answer their aggression with force. I empower you Decepticons to bring this painful chapter of our history to a close." Ultra Magnus: "We're facing extinction at the hands of the Decepticons." Megatron: "Cybertron needs strength...MY strength." Optimus Prime: "Cybertron. NEEDS. FREE-DOM." "We must not allow Megatron to find the Allspark. With it, he will destroy everything we are." Bumblebee: "You're fighting to win and that's going to get you all killed." Optimus Prime: "The Autobots fight for the day we no longer have to fight." Elita-One: "This is not the life I imagined for us." Optimus Prime: "It's a life...worth fighting for."

* '''Trailer''' [http://www.youtube.com/watch?v=_Lj9lE4Id-U 2:00]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Megatron: "I have done what I have to do to end this war... Honor will not win this war... This is the final day...of the Autobot resistance." Optimus Prime: "I...cannot help but ask myself: Is this a hopeless crusade? Have my actions led to the extinction of our people?" Ratchet: "The Allspark is a vessel of life." Optimus Prime: "In the hands of Megatron, there's no telling what he might do." Megatron: "The Allspark...yes." Shockwave: "A clean and decisive victory." [A NETFLIX ORIGINAL ANIME SERIES] Ultra Magnus: "If we continue on this course, no one will be left to win." [THE FINAL HOURS ARE HERE] Jetfire: "I've got him." [TWO LEADERS] Megatron: "The circle closes Prime." [MUST MAKE THE ULTIMATE SACRIFICE] "You are defeated." "We end this war...now.

=== 2020 ===
* '''Earthrise Wave 1''' [http://www.youtube.com/watch?v=njqpC6lyp-0 20 sec]
: Animation: CGI [[Astrotrain (G1)|Astrotrain]] approaches [[Earth]] and flys overhead of [[Optimus Prime (G1)|Optimus Prime]]. Prime's trailer pops open to reveal [[Cliffjumper (G1)|Cliffjumper]] shooting at Astrotrain with Prime transforming to robot mode to follow suit.
: Narration: Unknown announcer and [[Jon Bailey]] as Optimus Prime.
: Toy segment: The toys are shown in a rather nice mountain forest diorama. [[Starscream (G1)|Starscream]] and Astrotain stand shoulder to shoulder on a rocky outcropping. At the base of a mountain? [[Ironworks (facility)|Ironworks]] and [[Hoist (G1)|Hoist]] stand around while Cliffjumper, [[Big Daddy (G1)|Daddy-O]] and [[Trip-Up]] hangout in car mode. Ironworks has his arm removed as he's pulled offscreen and replaced with one already in base mode. Hoist is shown standing on a rock, overlooking car mode Optimus Prime and Cliffjumper. A group shot is shown with Cliffjumper (with blast effect), Trip-Up, [[Soundbarrier]], Optimus Prime, Ironworks (base mode), Daddy-O (car mode) and [[Wheeljack (G1)|Wheeljack]] (holding [[Smashdown]]) all placed at varying levels amongst a group of rocks at the base of the mountain. The camera pans out to reveal Astrotrain and Starscream facing the Autobots.
: Notes: Optimus Prime's narration makes it sound like all the Autobots can convert to battle stations. Curiously, despite Prime's urging to weaponize, that gimmick is not actually demonstrated. Instead Hoist is shown holding his gun in robot mode alongside Cliffjumper in car mode with his cannon mounted and Optimus Prime in truck mode, with... no weapons.
: ''Build your battlefield with Transformers War For Cybertron: Earthrise.'' "This is Optimus Prime. Autobots, convert to battle stations. Weaponize, and prepare for battle...on Earth." ''New Transformers War For Cybertron: Earthrise. Each sold separately.''
{{-}}

[[Category:Commercials| ]]
[[Category:Toys]]

Commercial

2020-12-17T22:21:00Z

Walruslaw: /* Animorphs */

{{disambig2|TV advertisements|the bits between the show and the ads|Commercial bumper}}
{{suite}}
{{-}}
[[File:Targetmasters.jpg|upright=2.2|thumb|And watch the cartoon, too! It's not nearly this pretty, but it gives you time to blink.]]
Despite the existence of comics, cartoons, and other media intended to advertise [[Toy|Transformers toys]], Hasbro has routinely commissioned standard [[television]] '''commercials''' to promote their current toy lines. These commercials typically use a combination of animation and live-action film featuring the characters/toys in question.

During the Generation 1 days, animation used in the commercials consisted largely of newly commissioned pieces that told a story. Since then, nearly all animation featured in ''Transformers'' commercials can be classified as either re-used excerpts from the current cartoon or short animations used to merely introduce the ad. Live-action toy segments have stayed mostly the same, with most US and international ads showing kids (or a pair of hands) transforming the toys. Japanese ads, by contrast, have shown a much larger preference for stop-motion toy segments.

As the goal of any advertising is to influence the viewer into buying the advertised product,''Transformers'' commercials have naturally played a large part in the perception of the [[Transformers brand]]. The narration of [[Victor Caroli]], along with the animation, enabled Generation 1 commercials to create the idea of a Transformers world with many stories to be told. The ''Beast Wars'' ad campaign created a similar feel of a whole world waiting to be explored but this time with organic beasts. This recurring theme of a huge world of stories has captivated many a Transformers fan and is largely responsible for the brand's rabid [[fandom]]. More recently, the massive ad campaigns for the [[live-action film series]] and associated merchandise has kept the Transformers brand in the eye of the public, and made the films feel like the blockbuster events they were intended to be.
{{note|Each commercial entry includes a transcript of its narration. There are a number of different conventions used to denote different types of speech. ''Italics'' are used to indicate when the narrator is speaking. "Quotes" denote non-narrative speech such as a character or actor talking in-universe, a sound effect from a toy, or an excerpt from a cartoon. {Curly braces} denote singing or rapping. [Square braces] indicate on-screen text narration.}}
{{TOC|limit=2}}

==Generation 1==
Generation 1's marketing is a master class in how to sell toys, with many of its ideas still being used in Transformers ads today.
{{main|Commercial/Generation 1}}

==Generation 2==
Generation 2's marketing, much like the toyline itself, started as a redesign of it's predecessor. Also like the toy line, it became more quintessentially 90's as it progressed.
{{main|Commercial/Generation 2}}

==Beast Wars==
The Beast Wars toyline represented a significant change in the direction of the brand, with changes in detailing, articulation and concept. The commercials had their own changes, with a new narrator, a different approach to showing off the toys and less animation.
{{main|Commercial/Beast Wars}}

==Animorphs==
Animorphs represented a brief throw back to the narration approach of the later [[Commercial/Generation 1|Generation 1 ads]] by having the characters of [[Jake (Animorphs)|Jake]] and [[Tobias]] provide narration. Unlike the earlier ads, which had [[Optimus Prime (G1)|Optimus Prime]], [[Megatron (G1)|Megatron]] or [[Galvatron (G1)|Galvatron]] sharing time with [[Victor Caroli]] and [[The Other Guy]], Jake and Tobias are the sole narrators.
[[File:AnimorphsCommercial.jpg|upright=1.1|thumb|"ИƎI⅃A?"]]
===1999===
====Toys====
*'''Animorphs''' - [http://www.youtube.com/watch?v=3Boqg792QOk 30 sec], [http://www.youtube.com/watch?v=ty0k87cP5z8&t=0m35s 15 sec]

: Narration: Two unknown kids, one portaying Tobias and one portraying Jake (possibly [[Shawn Ashmore]] as Jake).
: Toy segment: [[Visser Three]] emerges from a large cardboard tube, transforms , flexes his spring loaded claw and then fires a missile from his other hand. His 'real' (a costume glove) hand is then shown before revealing his shadow on the side of a large holding tank. This is followed by Jake flipping his head to his halfway mode and Jake flipping up his hawk mode head in order to show that "they can change too". [[Aximili-Esgarrouth-Isthill|Ax]] walks up to Visser Three, transforms and then fires his tail stinger missile to knockdown Visser Three. [[Marco]], [[Jake (Animorphs)|Jake]], and [[Tobias]] watch [[Rachel]] launch Visser Three by pouncing onto a makeshift seesaw.
: Notes: A brief explanation of the ''[[Animorphs]]'' story, with one of the characters saying "Animorphs, Transformers!" Features Jake, [[Size class|Deluxe class]] Tobias, [[Size class|Mega class]] Ax, Mega class Visser Three, gorilla Marco and Rachel. Some footage from the ''Animorphs'' TV series is seen, and an instrumental version of the series' theme plays underneath. The synthesized "Transformers!" digital voice (as with the concurrent ''Beast Wars'' ads, apparently taken from older ''Generation 1'' ads) plays at the end. The toy segment is filmed in what bizarrely looks like a very fancy and poorly lit office with different organizers and other metal office supplies being used by the kids to create their imagined environment.
: (Alternating, starting with Jake) ''"The alien invasion has begun, and it's up to the five of us to stop them. Animorphs Transformers! The evil Visser Three is the leader of the Yerks" "He can morph from evil Andalite."'' ''"To Inferno creature."'' ''"With grasping claws." "And firing jaws." "But we can change too, into any animal we touch. And when heroic Ax changes into a scorpion...Visser Three is gonna get stung."'' ''"To save the human race, we pounce like animals." "Make the change"'' Both: ''"Animorphs!"''
{{-}}
* '''Animorphs 2''' - [https://www.youtube.com/watch?v=bTacGrfYdwQ 30 sec]
: Narration: Two unknown kids, one portaying Tobias and one portraying Jake (possibly Shawn Ashmore as Jake).
: Toy segment: Jake is transformed from human to Tiger with the camera focusing in on his head as it switches between it's three states. A brief segment of Jake changing from the TV show is shown before cutting back to the toy's right claw gauntlet being put on and then the toy in tiger mode posed on a metal framework. Tobias gets the same style transformation shot, followed by a shot of the toys wings being expanded. This is followed by two sequences from the first commercial, the early part where Visser Three emerges, transforms and demos his features and the last part where Rachel pounces.
: Notes: This ad is similar to the first ad, using most of the same Visser Three footage. It has a different, more energetic narration that actually discloses who the narrators are and gives Tobias a little bit larger role. There is a larger emphasis on Jake and Tobias and Ax is not featured at all.
: (Alternating, starting with Jake) ''"The alien invasion has begun, and it's up to the five of us to stop them. Animorphs Transformers! We've been given an incredible power." "To morph, into any animal we touch!" "I'm more than just Jake now, I'm changing with the ferocious power of the tiger, my hands getting fierce claws!" "I'm Tobias, morphing from human to hawk, my wings FORMing for air attack!" "The evil aliens led by Visser Three are here and there's only one way to change his plans" "pounce like animals!"'' Both: ''"Animorphs!"''

[[File:Animorphs Tri-Rex Commercial.jpg|upright=1.1|thumb|]]
* '''Tri-Rex and Ultra Visser Three''' [http://www.youtube.com/watch?v=M-01GOn5_RA 30 sec], [https://www.youtube.com/watch?v=qQzqxBpq5bM 15 sec]
: Live action: Live action [[Cassie]], Jake and Marco, having been startled by the shadow and roar of Visser Three, duck into a nearby museum. They touch the foot of a Tyrannosaurus skeleton and combine into [[Tri-Rex]]. Later a second clip is shown of the three forming Tri-Rex in front a black background with what looks like smoke effects.
: Narration: Two unknown kids, one portraying Tobias and one portraying Jake (possibly Shawn Ashmore as Jake).
: Toy segment:Visser Three transforms and prowls around a desktop with office supply diorama elements that looks similar to the previous ads. Tri-Rex transforms to T-Rex mode, demonstrates it's electronic roar, steps in front of Visser Three, and then shows off it's stomping electronic sounds by stomping through a sand pit and a "fence" that appears to be made from a number of unconnected pieces of sidewalk chalk standing on end.
: ''Notes:'' It appears to be dark out when the three run from Visser Three, as well as in the museum, and no else seems to be around. This would seem to imply that they broke in. Might wanna destroy the security video after you deal with Visser Three kids!
: Tobias: ''"To battle evil this big..."'' Both: ''Animorphs Transformers!'' Jake: ''"We have to morph into something bigger!"'' Tobias: ''"New Visser Three morphs to beast! And then to a creature even more terrifying."'' Jake: ''"Claws that fly!"'' Tobias: ''"To stop him, we pull together."'' Both/All: ''"Three fight better as one!"'' Jake: ''"To win big, you gotta get big. Tri-Rex!"'' Tobias: ''"Visser Three..."'' Both: ''"Prepare to get stomped!"'' Robot Voice: "Transformers!" Both: ''"Animorphs!"'' Jake: ''"New Visser Three and new electronic Tri-Rex each sold separately."''
{{-}}

==Beast Machines==
For Beast Machines, [[Hasbro]] took a very minimalist approach to it's marketing by producing only three ads over it's two years of availability. This may have been impacted by also needing to spend on ads for [[Beast Wars: Transformers (toyline)|Beast Wars]] and Animorphs in 1999. The toy ads marked a return to using children in the ads, as opposed to the "pair of hands" manipulating the toys from off-screen approach of Beast Wars and Animorphs. The children were featured in school settings, engaging in rivalries over whose toy was more "powerful". These debates also provided the narration for the ads, with traditional narration (if any) relegated to the static end frame. This began the current trend of having toy segments that do not make use of dioramas in some fashion. While Beast Machines was not the first line to have commercials featuring "Fast Motion" transformations, that honor going to the last year of Beast Wars ads, it was the first to go all in on them. The new tag line for the toy ads was "The challenge is in the change.".

The move from syndication to network television resulted in new forms of advertising for the cartoon. The Fox Kids network would run short 10 second ads during the credits of their various shows to promote shows coming up later that morning. Occasionally, they'd even run the 10 second ads during normal commercial breaks. The changeover also resulted in "Network" versions of commercials with station agnostic narration. The same ads could have station specific versions as well. The end of the ad would just show a graphic for the show and the time, leaving it to the station to add narration and graphics. However, the biggest effect from the move to Fox Kids was that the cartoons now got promoted before they even aired. Fox Kids kicked off the marketing campaign on [[August 11]]th [[1999]] by advertising a "first look" at the show to air on [[August 14]]th during Digimon. This "first look" turned out to be the [[Evolution Revolution]] music video. The music video was re-aired the following weekend, both in a shortened version that ran twice and a replay of the original two minute version. Between the spectacle of a music video and the drastic differences in the animation style and character design, the video was quite the ''revelation''.

===1999===
====Toys====
[[File:Jetstorm and Primal Commercial.jpg|upright=1.1|thumb|That kid in the back? Way too excited.]]
* '''Deluxe Jetstorm and Optimus Primal''' - [http://www.youtube.com/watch?v=9qIVLD-NelA&t=13m59s 30 sec], [http://www.youtube.com/watch?v=csjzeY8vXqA 15 sec]
: Animation: Cartoon excerpts showing [[Jetstorm (BM)|Jetstorm]] firing at Optimus Primal and Optimus Primal jumping down from somewhere.
: Narration: [[SUNDAY SUNDAY SUNDAY!!!]]
: Toy segment: Two boys at school fight in the only honorable way — by badly transforming Optimus Primal and Jetstorm.
: Older kid: "Three o'clock at the flag pole." Younger kid: "I'll BE there!" Older: "Beast Machines Jetstorm's gonna kick your can!" Younger: "Not if Optimus changes first. Optimus, ready for battle!" Older: "It's over monkey-boy!" Younger: "Your flight's been canceled! Who's next?" ''New Beast Machines Transformers, the challenge is in the change.''

==== Cartoon ====
* '''First Look''' - [https://www.youtube.com/watch?v=4qIkfT81hOA&t=7m04s 30 sec]
: Animation: [[Cheetor (BW)|Cheetor]] and [[Rattrap (BW)|Rattrap]] emerging from the light of the [[Oracle (BM)|Oracle]].
: Narration: [[Jess Harnell]]
: Notes: This ad began airing on August 11th, 1999 and continued to air through the following Saturday morning of August 14th, leading up to airing of the Evolution Revolution music video. The linked version of the ad is the one that aired on Saturday morning.
: ''Coming this fall...to Fox Kids...Beast Machines. Don't miss an exclusive first look.''

[[File:Evolution Revolution.jpg|upright=1.1|thumb|It's a conversion re-version.]]
* '''[[Evolution Revolution]]''' - [http://www.youtube.com/watch?v=vUH4qfS1xRc Long], [http://www.youtube.com/watch?v=4qIkfT81hOA&t=9m34s Short]
: Animation: Excerpts from [[The Reformatting]] and [[Master of the House]].
: Narration: ''Coming this fall to Fox Kids!'' at the very end by Jess Harnell
: Notes: The full video debuted on August 14th, 1999 and was replayed the following Saturday, August 21st. The shorter version of the video aired during two different breaks earlier that same morning.
: ''It's a transformation revelation! It's Beast Machines.''

* '''Series premiere promo''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s 30 sec]
: Animation: Excerpts from [[The Reformatting]] and [[Master of the House]].
: Narration: [[Neil Ross]]
: Notes: This ad first aired on [[August 28]]th, 1999. It would continue to be used after the premiere to advertise new episodes.
: ''It's an all new show for a renegade group of Beast Machines.'' "You can teach an old ape new tricks." ''Who are now on Cybertron fighting unknown foes.'' "Welcome to Cybertropolis." ''With a whole new look...'' "Thought I had slick cat moves before? Check this out!" ''and a whole new attitude!'' "I am transformed!" ''Transform your Saturday morning when Beast Machines premieres September 18th at ten, only on Fox Kids.''

{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|Premiering Sat. Sept. 18th 10:00am||0:30 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s
|-
|Premiering Sat. Sept. 18th 11:00am||0:30 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=11m09s
|-
|Station||0:30 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=11m41s
|-
|Premiering Sat. Sept. 18th 10:00am||0:20 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m11s
|-
|Premiering Sat. Sept. 18th 11:00am||0:20 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m36s
|-
|Station||0:20 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m55s
|-
|Premiering Sat. Sept. 18th 10:00am||0:10 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m18s
|-
|Premiering Sat. Sept. 18th 11:00am||0:10 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m30s
|-
|Station||0:10 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m42s
|}

* '''Season One promo''' - [http://www.youtube.com/watch?v=3Wj8B6ZAh9s 10 sec]
: Animation: Various cartoon excerpts.
: Narration: Tom Kane
: ''An ape, a cat, a spider, a rat and a bat. Go wild with Beast Machines. This Saturday morning at 11, only on Fox Kids.''

[[File:MasterTheBeastCommerical.jpg|upright=1.1|thumb|Hey look, they put the [[Void]] in the poster!]]
* '''Master the Beast Sweepstakes''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m55s 30 sec]
: Animation: Excerpts of [[Blackarachnia (BW)|Blackarachnia]] transforming, [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] turning his head, Optimus Primal landing in [[beast mode]], Megatron glaring, the Maximals together, Optimus Primal at the Oracle, Cheetor turning his head, Blackarachnia opening her eyes, Optimus Primal transforming, Rattrap in beast mode.
: Narration: Unknown
: Notes: This was an ad for the [[Master the Beast]] sweepstakes contest.
: ''Does changing into Beast Machines sound cool to you? Then enter Fox Kids' "Master the Beast" sweepstakes. If you win, you're off to Vancouver, to check out the 3D animation, and get your face featured on a Beast Machines poster. Plus lots of Beast Machines and Beast Wars toys will be yours. One thousand others will win a Beast Machines action figure. To enter, watch Beast Machines on Fox Kids then write down your favorite character with your name and address and send it to Fox Kids Master the Beast PO Box 4040 Beverly Hills CA, 90213 by October 1st.''

* '''End of the Line promo''' - [http://www.youtube.com/watch?v=ykgTS7btJPk 30 sec]
: Animation: Excerpts from [[End of the Line]].
: Narration: Jonathan David Cook
: Notes:: This spot aired several times throughout the morning of ''End of the Line's'' initial airing.
: "The time has come. The final battle is at hand." ''This morning, all sides have the key to...'' "Worldwide armageddon!" "Doomsday." ''But who will be the first to turn it?'' "We finish this now Megatron!" ''Is this truly the end of the line?'' "End game." ''Be there for this all new Beast Machines.''

* '''YTV promo''' - [http://movies.tfarchive.com/movies/Beast_Machines/Beast_Machines_Commercial2.mpg 30 sec]
: Animation: Excerpts of the Optimal/Transmetal 2 and Beast Machines versions of Optimus Primal, Blackarachnia and [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]] from the respective series.
: Narration: Edward Glen
: Notes: Each characters' ''Beast Wars'' Season 3 form is followed by their ''Beast Machines'' form accompanied by the narrator describing the changes as though he's narrating a fashion show.
: ''Makeover madness. Here's the old Optimus and here's the new Optimus for a new millenium! Fresh, fun and fabulous!'' "Of course!" ''Now Blackarachnia, shown here in Beasties, wanted a bold new look that screamed success. Isn't she stunning? She de-serves it! Everyone's favorite bad guy Megatron, always the egomaniac, went bigger and badder. Puh-lease! Everyone knows not to wear stainless steel after Labor Day! Beast Machines, tonight at seven-thirty. Keep it weeeeeeeeeeeird! On YTV.''

=== 2000 ===
==== Toys ====
[[File:Beast Machines Supreme Cheetor Commercial.jpg|upright=1.1|thumb|]]
* '''Supreme Cheetor''' - [http://www.youtube.com/watch?v=0BEoOHppwAU&t=5m39s 30 sec], [http://www.youtube.com/watch?v=jWdT3yalzvw 15 sec]
: Animation: Two excerpts featuring [[Cheetor (BW)|Cheetor]] transforming.
: Narration: None, apart from "New Beast Machines Electronic Cheetor Supreme sold separately" by the Cheetor Kid.
: Toy segment: Two kids face off in a gymnasium, surrounded by cheering friends. Megatron Kid makes threats to the other kid, who whips out Supreme Cheetor. Megatron Kid congratulates Cheetor Kid after losing their match.
: Notes: The Cheetor toy is oddly referred to, not as a Supreme size Cheetor, but as Cheetor Supreme as though supreme is part of his name.
: Older kid: "You up for a challenge?" Younger kid: "Let's do it!" Older: "Evil Megatron's gonna get—" Younger: "Stomped by Cheetor Supreme!" Crowd: "Whoa!" Younger: "He's huge as a cat, and ever bigger as a robot!" Older: "HO-LY—" Younger: "He's the biggest, baddest, Beast Machine ever. And watch this!" ''Beast Machines! The challenge is in the change!'' Older: "Nice match, big guy." Younger: "New Beast Machines Electronic Cheetor Supreme. Sold separately."

[[File:BM Ultras Commercial.jpg|upright=1.1|thumb|"Nightscream likes EXTRA ketchup." (Actual dialog)]]
* '''Nightscream and Ultra Jetstorm''' - [http://www.youtube.com/watch?v=gs_268NcQew 30 sec]
: Animation: Excerpts of Jetstorm and [[Nightscream (BM)|Nightscream]] transforming.
: Narration: None, apart from "New Beast Machines Electronic Jetstorm and Electronic Nightscream sold separately" by Jetstorm Kid.
: Toy segment: Two kids ordering food are informed by the lady behind the counter that there is only one order of fries left, so they decide to fight it out with their Transformers. The "bad" kid grabs Ultra Jetstorm and shows it off for viewers' benefit, while the "good" kid transforms his Ultra Nightscream and shoots Jetty with his disk launcher. Nightscream Kid wins and tells Jetstorm Kid that "Nightscream likes EXTRA ketchup." on his fries. Jetstorm Kid warns him not to push it.
: Small kid: "I'll take it." Slightly bigger kid: "No, I'LL take it!" Both: "Challenge!" ''Beast Machines!'' Bigger kid: "Jetstorm will strike. Like. Lightning." ''The challenge is in the change!'' Smaller kid: "No way! Nightscream's gonna— clip your wings." Bigger kid: "Your day is over Nightscream." Smaller kid: "You're grounded Jetlag!" <kids cheer> ''Beast Machines! The challenge is in the change!'' Smaller kid: "Nightscream likes EXTRA ketchup." Bigger kid: "Don't push it. New Beast Machines Electonic Jetstorm and Electronic Nightscream, sold separately."

==== Cartoon ====
* '''Season Two promo''' - [http://www.youtube.com/watch?v=3ibydIv9aeU 20 sec]
: Animation: Various cartoon excerpts.
: Narration: [[Maurice LaMarche]] (?) and various local announcers.
: ''Maximize your mornings for an all new season of Beast Machines!'' "Fantastic!" ''You'll meet new friends.'' "My name's Botanica" ''New enemies.'' "YESSSSS..." ''Plus a ton of a new thrills.'' "Blammo!"

* '''YTV promo 2''' - [http://www.youtube.com/watch?v=qwGkNh2EM08| 30 sec]
: Animation: An excerpt from [[Endgame Pt. III: Seeds of the Future]] as normal, then reversed in a loop.
: Narration: Edward Glen (as Optimus Primal) in an intentionally doofy voice dub featuring any other voice removed and the original sound effects replaced with more comedic ones.
: Notes: A bewildered Optimus Primal finds himself falling and then grabs onto some molding on the side of a building. The molding gives way and he falls down the side of the building. He mistakes the sparks created by his scraping fingernails as something shooting from his fingers. He finally catches another piece of molding as Megatron (in his Optimal Optimus body) strafes him. As he tries to explain that he's not [[King Kong]], the scene reverses itself and he finds himself stuck in some sort of time loop. This ad doesn't mention anything about the series finale from which the animation is taken. In fact, this seems to be just a regular old promo for the show. Assuming this aired before [[Endgame Pt. II: When Legends Fall]], anyone eagle-eyed enough to spot Optimal Optimus' jetmode would've caught a hefty spoiler.
: (Falling) "Auuuuuugh, oof. Whoaaaa, oof. Heywhatarethosethingscomingatme—augh. Oh, these things—oh, hey, I'M NOT KING KONG I TOLD YOU I'M OPTIMUS, what the, oh I gotta hide, oh, ho, whatever those things are, augh, these beams gotta be stronger, auuuuuuuuugh, hey, oh no, here they come again, what is going on, I'm in a time warp, get me out of here! Augh. Oh no! These things are, auuuugh!" ''Beast Machines. Thursday at eight.'' ''Keep it weird.'' ''On YTV.''

==== Other ====
[[File:BM Battle for the Spark Sweepstakes Commercial.jpg|upright=1.1|thumb|]]
* '''Battle for the Spark Sweepstakes''' [https://www.youtube.com/watch?v=-N5CZ46obTI 30 sec]
: Animation: Various excerpts from Endgame Pt. II.
: Narration:
: Notes: This was a commercial for the [[Battle for the Spark sweepstakes]].
: "You're not getting these sparks." ''Beast Machines' Battle for the Spark continues. The challenge is to help them change. Enter the Fox Kids Beast Machines Battle for the Spark Sweepstakes. You and a friend could win lots of Beast Machines toys including a [[Cheetor_(BW)/toys#BMNSC|Night Slash Cheetor]]. Plus all the computer gear you need to maximize the power of your own Beast Machines toys. One thousand others win Beast Machines Rattrap and Optimus Primal toys. To enter, mail a postcard with your name and address by March 24th to Fox Kids Beast Machines P.O. Box 4040 Beverly Hills 90213. Brought to you by Hasbro and Fox Kids.''
{{-}}
==Robots in Disguise (2001)==
''Robots In Disguise'' featured a return to some of the distinctive traits of ''The Transformers'', namely the "More than meets the eye" and "Robots in disguise" taglines and the use of Kidmation. The return to the original tag lines has continued to the present day, at least for the main toylines. The Kidmation involved both of the kids featured in the ad turning to the camera while each holding one of the toys up to it and mouthing along with the "Robots in disguise" lyric of the commercials' theme music. The theme song was unique to the ads, being a completely different song from that of the actual cartoon. ''Robots in Disguise'''s toy ads featured a distinctive video effect of letterboxing widescreen format footage of kids playing with toys. At the start of an ad, the top border would be red with text "Transformers" and the lower border would be blue with the words "Robots in Disguise". During the ad the borders would change to a single color (red for the Autobots, blue for the Decepticons) with a faction name at the bottom and character names rotating at the top. The toy segments themselves took place mainly in various indoors locations such as a basement or the upstairs and front lawn of a house. The Trainbots ad, appropriately enough depicts the kids as riding inside of a bullet train. The ads continued the use of "Fast Motion" transformations and added a new disclaimer noting that "actual change times may vary".

The cartoon advertising was very similar to Beast Machines, keeping many of the same tactics such as network versions of ads, shorter 10 second versions of ads and advertising during the end credits of other shows. Robots in Disguise got an advertising campaign for it's premiere episode, much like its predecessor. Unlike its predecessor, it sadly did not receive its own music video.

=== 2001 ===
====Toys====
[[File:Omega Prime Commercial.jpg|upright=1.1|thumb|Neither golden retriever, nor lawn mower, nor white picket fence, nor bright of day, shall stay these kids from the swift completion of their appointed Prime.]]
*'''Optimus Prime''' and '''Ultra Magnus''' - [http://www.ridforever.info/Video/commercials-toys/HASBRO_COMMERCIAL_OMEGA_2_.MPEG 30 sec]
: Animation: [[Megatron (RID)|Megatron]] transforms, and Optimus Prime finds himself surrounded by the [[Predacon (RID)|Predacons]].
: Narration: [[Steve Blum]]
: Kidmation: The two kids featured in the ad.
: Toy segment: Two kids who live next door to each other grab their respective Autobot Super figures and run into each other at full speed; as soon as they touch, they combine!
: Notes: One of the kids had a poster for the 1986 animated movie in his room. The whole commercial has a dubbed over feel, as Megatron and Optimus Prime sound nothing like the voices used for the show (presumably because casting had not yet been done) and the sound quality of the narration seems below that of the rest of the commercial.
:*'''Optimus Prime''' and '''Ultra Magnus''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=0m50s 30 sec], [http://www.youtube.com/watch?v=VjOMoTKCSMM 15 sec] - Same as previous commercial, but Neil Kaplan voices Optimus Prime and the narration is the actor used for the rest of the ''Robots in Disguise'' commercials. The blank panels in the first kid's comic book have been filled in with an appropriate screenshot and quote, though it's still surrounded by panels from "[[Prime Time!]]". Also, the background music doesn't stop while the kids shout to each other from their windows.
: "You can't get away this time Optimus Prime!" "Ultra Magnus, I need your help." Kids: "Ultra Magnus! I'm in trouble!" "I'll be right there!" ''Transformers! More than meets the eye!'' ''Beware Megatron, Optimus Prime and Ultra Magnus combine to form the supreme warrior.'' Kids: "Omega Prime's unstoppable!"

[[File:Megatron Sky-Byte and Autobot Cars Commercial.jpg|upright=1.1|thumb|Nope, still not fearsome or impressive.]]
*'''Megatron''', '''Sky-Byte''' and '''[[Autobot Brothers|Deluxe Cars]]''' - [https://www.youtube.com/watch?v=88McwgXBxk8 30 sec], [http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m20s 15 sec]
: Animation: CGI Optimus Prime transforms from truck to super-mode; Cartoon excerpts of Megatron (with [[Daniel Riordan|correct voice]]) talking, Optimus transforming, and [[Sky-Byte (RID)|Sky-Byte]] taking a chunk out of the rear of a moving vehicle.
: Narration: Steve Blum
: Kidmation: The two kids featured in the ad.
: Toy segment: Kids yell the names of the toys while showing them off or transforming them. They do this in what appears to be a poorly lit basement of some sort.
: Notes: "Prowl" just does not sound fearsome or impressive no matter how much you growl when you yell it.
: Megatron: "Optimus Prime, my Predacons will crush you into scrap metal!" Kid 1: "Sky-Byte, attack!" Optimus Prime: "Take on the Autobots and you'll be the one crushed, Megatron!" Kid 2: "Side-Burn!" Kid 1: "X-Brawn!" Kid 2: "PROWL!" Both: "GO!" ''Transformers, each sold separately. Actual change time will vary.''

[[File:TeamBulletTrainAndGalvatronCommercial.jpg|upright=1.1|thumb|"We are VR!"]]
* '''Team Bullet Train and Galvatron''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m18s 30 sec], [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m48s| 15 sec]
: Animation: Cartoon excerpts - [[Team Bullet Train]] finishes forming [[Rail Racer (RID)|Rail Racer]]; [[Megatron (RID)|Galvatron]] says "Foolish Autobots! Bring it on!".
: Narration: Steve Blum
: Kidmation: The two kids featured in the ad.
: Toy segment: Two kids play with the bullet trains aboard a subway car.
: Notes: The narration names Midnight Express then Rapid Run, but they're shown on screen in the reverse order. Rail Racer, the ''Autobot'' combiner, is strangely described as "rampaging".
: ''Transformers Combiners. Link up Team Bullet Train. Midnight Express, Rail Spike and Rapid Run become the rampaging Rail Racer.'' "Foolish Autobots, bring it on!" ''And tangle with the ten forms of the evil Galvatron. Transformers, actual change time may vary. Combiners robots are built from multiple figures. All sold separately.''

[[File:RID 2001 Landfill and Ruination Commercial.jpg|upright=1.1|thumb|]]
* '''[[Landfill (RID)|Landfill]] and [[Ruination (RID)|Ruination]]''' [http://youtu.be/ouJoCHzQzIg 30 sec], [http://youtu.be/IZ8d6dIpuqk?t=30 15 sec]
: Animation: None.
: Narration: Steve Blum
: Kidmation: The two kids in the front most desks of the classroom, turning around and holding out Ruination and Landfill to the camera.
: Toy segment: A school bell rings at 1:30PM signaling...the end of a period? The beginning? Whatever it is, two kids at the back of the room take this opportunity to each pull out one of [[Heavy Load (RID)|Heavy Load]] and [[Mega-Octane]]. After converting each to their torso modes, the two kids hand their robot to the kid in front of them to add the next robot. This continues down the line until the kids in front complete the fully formed combiners and turn to show them to the camera.
: Notes: Seriously, what is the ringing bell signaling? It's 1:30PM so it's not the end of the school day. There's no teacher in the clasroom, so it could be the beginning. But the ringing is the kids cue to play, which they wouldn't do during class. Since a teacher is never seen, it could be the start of study hall, but then why wait for the bell? On top of all this, the kids in the background just appear to keep working the whole time like the bell doesn't matter. Argh. The order in which the components for Landfill are added appears to be [[Heavy Load (RID)|Heavy Load]], [[Grimlock (RID 2001)|Grimlock]], [[Hightower (RID)|Hightower]], [[Wedge (RID)|Wedge]]. Hightower is assumed to follow Grimlock, since it's not clearly shown but the reverse order wouldn't make sense as two disconnected legs would have to be passed forward. The Ruination order is impossible to determine as Rollbar is initially shown as the first limb connected to Mega-Octane, but a later scene shows him being transformed alongside Ro-Tor before Ro-Tor is added.
: ''Transformers: Combiners. One by one, five Decepticons combine to form the ruthless? Ruination. Four awesome Autobots become the unstoppable Landfill. What begins with one small robot, ends with one mighty machine! Actual change time may vary. Combiner robots formed from multiple figures, all sold separately.''

====Cartoon====
* '''Series premiere promo''' - [http://www.youtube.com/watch?v=4qIkfT81hOA 30 sec]
: Animation: Various cartoon excerpts.
: Narration: [[Koji Onishi]] ([[Jason Spisak]]), [[Optimus Prime (RID)|Optimus Prime]] ([[Neil Kaplan]]) and various other Autobots as a group, "ONLY on [[Fox Kids]]".
: Koji: ''Strap in, because this ride's about to...'' "Transform." "Transform!" ''Transform! Shift it, make it, turn it, twist it!'' Koji: ''Predacons, you've messed with the wrong planet!'' ''Shape it, size it, live it, we got it!'' Koji: ''Autobots, Megatron's arrived on Earth'' "Coming." "Hahahaha..." "Optimus, battle mode NOW!" ''Fight it, take it, strike it, we stopped it!'' Koji: ''All right!'' "Let's do IT again!" ''Don't miss the premiere of Transformers: Robots In Disguise, Saturday morning, September 8th. ONLY on Fox Kids.''

* '''Series premiere promo #2''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=0m30s 20 sec]
: Animation: Excerpts from [[Battle Protocol!]]
: Narration: ONLY on Fox Kids
: ''They came to destroy earth. NOW, the only ones strong enough to take them on,'' "Autobots, emergency!" ''are hiding right, under, your...HOOD!'' "Transform, NOW!" ''Don't miss the premiere of Transformers: Robots In Disguise, Saturday morning, September 8th. ONLY on Fox Kids.''

* '''Shift, Shape, & Save''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m35s 30 sec]
: Animation: Various cartoon excerpts.
: Narration: Koji Onishi (Jason Spisak), Optimus Prime (Neil Kaplan), various other Autobots as a group, and John Garry.
: Notes: While this ad is named "Shift, Shape & Save", the ad's narration says "Shift, Shape, and ''Strike''". This commercial was aired in various lengths with various end tags. Version names below are confirmed, except where noted.
: ''Hey, wanna lift? Because where we're going, these Autobots watch your back to protect you—'' "Now!" ''Whoaaa! —from the Predacons using three ultra mega moves!'' "Shift, shape, and strike!" "Here, lemme give you a hand." "Let's get out of here!" ''Alright, now that's what I call mass transit!'' ''Transformers: Robots In Disguise. All new, this Saturday morning at eight Eastern, seven Central and Pacific. ONLY on Fox Kids.''
{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|All New Saturday 8E/7C&P||0:30 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m35s
|-
|Mon-Fri Afternoons & Saturday Mornings||0:30 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=2m09s
|-
|Station||0:30 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=2m41s
|-
|All New Saturday 8E/7C&P||0:20 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=3m14s
|-
|Mon-Fri Afternoons & Saturday Mornings||0:20 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=3m36s
|-
|Station||0:20 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m00s
|-
|Coming Up (unconfirmed)||0:20 NET||http://www.youtube.com/watch?v=dN4yssbZv5A
|-
|All New Saturday 8E/7C&P||0:10 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m23s
|-
|Mon-Fri Afternoons & Saturday Mornings||0:10 NET||http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m35s
|-
|Station||0:10 STA||http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m49s
|-
|Coming Up (unconfirmed)</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=PWnayVCMUC0
|}

* '''Cartoon promo''' - [http://www.youtube.com/watch?v=4qIkfT81hOA&t=5m47s 20 sec], [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m08s 10 sec]
: Animation: Excerpts of Optimus Prime, Ultra Magnus, [[Scourge (RID)|Scourge]], Galvatron and the [[Commando (RID)|Commandos]].
: Narration: Koji Onishi (Jason Spisak).
: ''Sit down, hold on and hush up, because in the battle for Earth, you're either gonna lead, follow, or get out of the way!'' "Tremble with fear, I AM GALVATRON!" "You're goin' down, down, down, down." "Transform!" ''Catch an all-new episode of Transformers: Robots in Disguise, next Saturday morning only on Fox Kids!''

* '''Cartoon promo 2''' - [http://www.youtube.com/watch?v=pkCmDrNmGpY&t=12m19s 20 sec]
: Animation: Many of the same excerpts used in "Shift, Shape, & Save".
: Narration: [[Don LaFontaine]]
: ''This summer, Fox Kids will transform your TV into a blockbuster action machine. Transformers. Today after Digimon, on Fox Kids.''

* '''Cartoon promo 3''' - [http://www.youtube.com/watch?v=ewNb3osmAJY 30 sec]
: Animation: Many of the same excerpts used in "Shift, Shape, & Save" along with excerpts of [[Fortress Maximus (RID)|Fortress Maximus]] and "Super" [[Side Burn (RID)|Side Burn]].
: Narration: Alternating unknown male and female announcers.
: [Weight:] Male: ''"Fifteen tons."'' Female:''"All muscle."'' [A.I.:] ''"Artificial intelligence."'' ''"It's real."'' [Engine:] ''"One hundred thousand horse power."'' ''"Real dominance."'' [Fuel:] ''"The Matrix powers."'' ''"High octane."'' [Speed:] ''"From zero to action."'' ''"In a flash."'' [Mission:] ''"To save Earth."'' ''"No surrender."''

==Go-Bots==
Go-Bots was not a large campaign for Hasbro with only two known ads. But it's notable nonetheless, because the rap is back! And this time without the tortured rhymes.

===2002===
[[File:Go Go Go Bots Commercial.jpg|upright=1.1|thumb|Now if the guy had found a way to turn the "each sold separately" disclaimer into a rap too...]]
*'''[[Transformers: Go-Bots (franchise)|Transformers: Go-Bots]]''' [http://www.youtube.com/watch?v=GBmvKjRvUbU 30 sec], [http://adland.tv/commercials/hasbro-playskool-transformers-go-bots-2003-015-usa 15 sec]

: Animation: Cartoon excerpt of [[Aero-Bot]] transforming while [[Beast-Bot]] and [[Speed-Bot]] look on.
: Narration: [[Rap Guy]]
: Toy segment: The toys turn around on invisible turntables and transform.
: {Sent to Earth from a world far away, Trans-for-mers Go-Bots can save day! Go Go Go Bots. Transformers: Go-Bots. A robot is what you see but that's not all that it can be. Aero-Bot, Beast-Bot, and Speed-Bot go! They only change, when you say so! Go Go Go Bots. When danger strikes, they rearrange. One, two, three, got the power to change! Go Go Go Bots. Transformers: Go-Bots.} ''Playskool plays cool. Transformers: Go-Bots located in the Playskool aisle. Sold separately.''

===2003===
*'''[[Hauler-Bot]]''' [http://www.youtube.com/watch?v=Qjt1bbhIUYI 30 sec]

: Animation: Hauler-Bot departs a distant planet, then lands on Earth.
: Narration: [[Rap Guy]]
: Toy segment: Two boys playing with the Hauler-Bot components in front of green-screened techno-ish backgrounds of varying colors.
: Notes: Yes, the race car Go-Bot being loaded into Hauler-Bot is in fact named Aero-Bot. We don't get it either.
:{Sent to Earth from a world far away, Hauler-Bot Go-Bot saves the day! Go Go Go Bots. GoGoGo Go-Bots! Hauler-Bot is what you see, you can change him into three. Go Go Go Bots.} "Robot mode activated!" {Pteradactyl, turtle, robot go! They rearrange when you say so! Hauler-Bot's in trucking mode. Load Aero-Bot and hit the road. Go Go Go Bots.} ''Playskool plays cool. Hauler-Bot and other Go-Bots figures each sold separately. Located in the Playskool aisle.''

==Armada==
===2002===
''Transformers: Armada'' carried through some of the ''Robots In Disguise'' advertising elements, using the red and blue borders (albeit thinner and without the character names) for the first years' ads and using a very similar theme song. In contrast to it's predecessor, it shifted away somewhat from having the kids and animation clips provide most of the narration. The majority of the ads have a formal narrator providing story context for the battle being waged by the children.

==== Toys ====
[[File:First Armada Toy Commercial.jpg|upright=1.1|thumb|But when I looked behind me, I only saw... uh... nine sets of footprints?]]
* '''[[Mini-Con]]s, [[Red Alert (Armada)|Red Alert]], [[Starscream (Armada)|Starscream]], Megatron''' [http://www.youtube.com/watch?v=O4b34MifYuw 30 sec], [https://www.youtube.com/watch?v=cjpMkFL5SRw 15 sec]
: Animation: From a sand background, CGI [[Sonar (Armada)|Sonar]] emerges from a [[Mini-Con storage panel]]. Sped-up cartoon footage of [[Megatron (Armada)/Cartoon continuity|Megatron]] transforming.
: Narration: [[Even Keel]]
: Toy segment: Kids play with the toys in a sandy environment with a sunset background. ''Woo woo woo woo.'' "Swindle. Starscream. Missiles away. Powerlink Mini-Cons for maximum firepower!"
: Kidmation: Terrifyingly large-mouthed kids hold the toys and mouth "robots in disguise" while the camera bobs drunkenly.
: ''Newww Transformers: Armada. With Powerlinking Mini-Con '''warriors!''' Unite them with Transformers: Armada figures to unlock hidden features.'' Kid 1: "Longhorn, Powerlink to Red Alert!" ''Unlock new weapons, new attacks...'' Kid 2: "Swindle, Starscream, missiles away! Powerlink Mini-Cons for maximum firepower!" ''New battles in the fight between good and evil. Newww Transformers: Armada. Each sold separately, actual change time will vary.''

* '''Megatron and Optimus Prime''' [http://www.youtube.com/watch?v=3L5LGd3l6n0 30 sec], [http://www.youtube.com/watch?v=FeIiiHch-_E 15 sec]
: Animation: From a watery background, CGI [[Grindor (Armada)|Grindor]] emerges from a storage panel. Cartoon excerpt: [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] stock footage.
: Narration: Even Keel
: Toy segment: Kids play with the toys in a sand-laden diorama environment. That ''can't'' be good for Prime's electronic innards.
: Kidmation: The large-mouthed kids again, with different toys.
: ''Newww Transformers: Armada. Join Optimus Prime and Megatron in the battle for the Mini-Cons.'' Kid 1: "Megatron, prepare for attack!" ''But Optimus Prime prevails in three modes: vehicle, base and super robot. '''YOU''' convert the truck cab, the trailer unfolds into a Mini-Con base station. Then convert again to build SUPER Optimus Prime.'' Kid 2: "Back off, Megatron!" ''Newww Transformers: Armada. Each sold separately, actual change time will vary.''

[[File:Armada Supercon commercial.jpg|upright=1.1|thumb|[[David Willis|Walky's]] dream job.]]
* '''[[Laserbeak (Armada)|Laserbeak]], Hot Shot, Demolishor''' [http://www.youtube.com/watch?v=tWMvc3rWfk0 30 sec], [http://www.youtube.com/watch?v=3BXd6S3c_F4 15 sec]
: Narration: Even Keel
: Animation: From an ice background, CGI [[Jolt (Armada)|Jolt]] emerges from a storage panel. Cartoon excerpts: [[Hot Shot (Armada)|Hot Shot]] stock footage; [[Demolishor (Armada)|Demolishor]] and [[Cyclonus (Armada)|Cyclonus]] running and firing.
: Toy segment: Kids play with the toys in a snowy diorama environment.
: Kidmation: The large-mouthed kids yet again, with different toys.
:''Newww Transformers: Armada. With Powerlinking Mini-Con warriors that unlock newww attacks and weapons.'' Kid 1: "Laserbeak reporting, Decepticons in range!" ''Convert Hot Shot, then Powerlink with Jolt to fire missiles.'' Kid 1: "Now let 'em have it!" Kid 2: "Demolishor, Blackout counterattack!" ''The Mini-Con battle continues in a Transformer fight to the finish. Newww Transformers: Armada. Each sold separately, actual change time will vary.''

==== Cartoon ====

* '''Premiere movie promo''' [http://www.youtube.com/watch?v=HPMEyvRI63E 1 min], [http://www.youtube.com/watch?v=usvMNiU1qg0 30 sec]
: Animation: Various excerpts from the first three episodes of ''Armada''.
: Narration: [[Peter Cullen]]
: Notes: ''Armada's'' first three episodes were combined into a mini-movie for its premiere on [[Toonami]]. This ad was kind of a big deal to fans as it was the first time Peter Cullen had done any work related to Transformers in thirteen years, dating back to the [[Action Master]] ads. There's a bit of cognative dissonance between the narration describing the Autobots as "peaceful defenders" and the clip following being of Prime unleashing an attack.
: ''For centuries untold, the Transformers have waged war across the universe.'' "Move out!" ''On one side, Autobots. Peaceful defenders of Cybertron.'' "Maximum blast!" ''The other, Decepticons. Destructive scourge of the galaxies.'' "You have no way to stop us." ''The prize? Mini-Cons. An ancient race of power enhancing Transformers. Inadvertently, two teens have activated a signal, bringing the chaos of this war to planet Earth.'' "You have something of mine." ''Whoever can possess the Mini-Cons will command their great power. Now, every Transformer in the universe will fight to claim them. Or die trying.'' "Give it up Megatron!" ''Transformers: Armada. Friday at four. MUCH MORE than meets the eye!'' "It's time to turn it up!" ''Only Toonami.''

* '''Five days a week promo''' [http://www.youtube.com/watch?v=95i3ez_-sBs 30 sec]
: Animation: Various excerpts from the first three episodes of ''Armada''.
: Narration: [[Peter Cullen]]
: ''The age old battle between Autobots and Decepticons has shifted to Earth.'' "You have no way to stop us." Whoever can possess the Mini-Cons will command their great power. Now, every Transformer in the universe will fight to claim them. Or die trying. Now five days a week. Transformers: Armada. Starting next Monday at 5:30. Much more than meets the eye.'' "It's time to turn it up!" ''Only Toonami.''

* '''Cartoon promo''' [https://www.youtube.com/watch?v=yuDqaJ4MgFw 30 sec]
: Animation: Various cartoon excerpts, plus a brief CGI scene of TOM 2.0.
: Narration: None, just the sound bytes from the various cartoon excerpts and the text "Transformers: Armada" at the end.
: "Time to settle this once and for all, Megatron!" "I intend to crush you!" "Move out!" "Alright!" "Transform!" "Let the games begin!" "There's no stopping us." "Transform!" "Transform!" "It is our destiny to take control of the Mini-Cons and bring the Autobots to their knees!" [Transformers Armada]

* '''''Armada'' marathon''' [https://www.youtube.com/watch?v=IGH-OmBiKTM 30 sec]
: Animation: Various cartoon excerpts, plus a brief CGI scene of TOM 2.0.
: Narration: TOM 2.0 ([[Steve Blum]])
: Notes: The phrase uttered by TOM at the end of the ad, "{{w|klaatu barada nikto}}" is a reference to the 1951 sci film ''{{w|The Day the Earth Stood Still}}''. It appears this is meant to indicate that the marathon is an event so momentous it will make the Earth stand still. That or TOM is Earth's greatest hero.
: "Transform!" "—form!" "Transform!" "Time to bring out the heavy artillery." ''Everyone loves transforming robots...'' "Yes, now you're talking." "Transform!" ''but sometimes twenty-two minutes isn't enough.'' "Transform now!" ''We're here for ya.'' "Nice." ''Toonami's giving you a Transformers marathon.'' "Give it to me right now." ''Four hours of Autobots versus Decepticons.'' "Right now Megatron!" ''Transformers: Armada. Sunday, December 8th, one to four. Klaatu barada nikto.''

===2003===
====Toys====
[[File:Jetfire Galvatron Optimus Scavenger Commercial .jpg|upright=1.1|thumb|The Decepticon menace.]]
* '''Galvatron, Scavenger, Jetfire, Optimus Prime''' [https://www.youtube.com/watch?v=nwngHpEk1dI 30 sec], [https://www.youtube.com/watch?v=2m6_aR9-iYY 15 sec]
: Animation: Cartoon [[stock footage]] of Optimus Prime Powerlinxing with Jetfire.
: Narration: Even Keel
: Toy segment: In what looks like a {{w|Santiago Calatrava}} building, [[Scavenger (Armada)|Scavenger]] takes on [[Megatron (Armada)/toys|Galvatron]]; [[Jetfire (Armada)|Jetfire]] and Prime [[Powerlinx|combine]] to counterattack.
: Kidmation: Two kids stand with their toys, back-to-back as if to make a final stand, while mouthing along with "robots in disguise!"
: ''Transformers: Armada. The Autobots and Decepticons in action again, in the battle for ultimate control.'' Kid 1: "Jetfire reporting, Scavenger's in trouble!" Kid 2: "Good try Scavenger but not good enough." ''You can combine Jetfire with Optimus Prime for maximum firepower to take on the Decepticon menace.'' Kid 1: "Pick on someone your own size!" ''Transformers: Armada. Each sold separately, actual change time will vary. Batteries not included.''

* '''[[Blurr (Armada)|Blurr]], [[Sideways (Armada)|Sideways]], [[Thrust (Armada)|Thrust]], [[Side Swipe (Armada)|Side Swipe]]''' [http://www.youtube.com/watch?v=G0gxqH7cXJY 15 sec]
: Narration: Even Keel
: Toy segment: Kids play with the toys in some kind of modernist corporate office setting.
: Kidmation: Back-to-back for the final stand again, this time against the corporate office's windows.
: Notes: This commercial revealed Sideways to be a traitor long before the TV series did, spoiling the surprise for many fans.
: ''Another battle for ultimate control!'' Kid 1: "Blurr attacks!" ''And Sideways betrays. Can Sideswipe save the day?'' Kid 2: "Blast him!" ''Each sold separately, actual change time will vary.''

*'''[[Overload (Armada)|Overload]], [[Optimus Prime (Armada)|Powerlinx Optimus Prime]], [[Tidal Wave (Armada)|Tidal Wave]], [[Megatron (Armada)|Galvatron]]''' [https://www.youtube.com/watch?v=DhQGeL0tRvA 30 sec], [http://youtu.be/ouJoCHzQzIg 15 sec]
: Animation: Cartoon [[stock footage]] of Optimus Prime combined with Overload and Megatron combining with Tidal Wave.
: Narration: Even Keel
: Toy segment: Kids play with the toys near a public water fountain.
: ''Transformers: Armada.'' "Back off Autobot fools!" "It's over Galvatron!" "Not quite, Tidal Wave report! Ready for combination!" "Prepare for our combined wave of punishment!" "Whoa look out. Optimus, Overload, combine!" "Why don't you just wave goodbye?" ''Transformers. Each sold separately, batteries not included, actual change time will vary.''

[[File:Unicron Commercial.jpg|upright=1.1|thumb|Johnny didn't do so well on his science project this year.]]
* '''Unicron''' [http://www.youtube.com/watch?v=ooWCY1BubSg 30 sec], [http://adland.tv/commercials/transformers-armada-unicron-battles-devours-entire-worlds-2003-015 15 sec]
: Animation: Excerpt from ''[[The Transformers: The Movie]]'' of [[Unicron]] slamming his hand down on [[Cybertron (planet)|Cybertron]]'s surface, accompanied by a newly recorded voice-over proclaiming "The universe is mine!". Also has an excerpt of Optimus Prime stock footage with Optimus telling Unicron to "fight someone your own size."
: Narration: Even Keel
: Toy segment: A kid plays with the toys, first in front of a projected space background, then in something resembling an empty warehouse.
: Notes: The thirty second version of the ad features both Unicron and Powerlinx Optimus Prime along with a number of Mini-Cons in the end shot but the 15 second ad has an alternate end shot that omits Powerlinx Prime and just has the Mini-Cons fanned around Unicron.
: ''He devours entire worlds, his name is Unicron and he's headed for Earth.'' "Fight someone your own size Unicron." "Obviously, Optimus Prime, that would not be you!" ''Will he crush the Transformers in his evil grip? Or just blast them into oblivion?'' "The universe is mine!" ''Transformers. Each sold separately, batteries not included, actual change time will vary.''

* '''[[Built to Rule!]]''' [https://www.youtube.com/watch?v=25nPHUc268w 30 sec]
: Animation: Cartoon excerpt of Optimus Prime pointing down a tunnel and then turning his head while commanding the Autobots to find the Mini-Cons.
: Narration: Unknown.
: Toy segment: Two kids playing with the building sets on the wood floor of what appears to be a basement.
: Notes: The ad stresses that every set comes with ''real'' projectile launchers. The narration almost exclusively refers to ''Built to Rule!'' by it's BTR abbreviation, mentioning the full name only as a tag line.
: ''B. T. R. Built to Rule! Introducing new BTR building sets, where you can create and construct your own Transformers vehicles.'' Optimus Prime: "Autobots, let's find those Mini-Cons!" Kid: "Jetfire, Decepticons up ahead!" ''BTR is the only building set that lets you build and convert your favorite Transformers vehicles into robots when the action heats up!'' Kid: "It's over Megatron!" ''And battle Autobots against Decepticons with '''real''' projectile launchers in every set. B. T. R. Built to Rule! You can find BTR in the construction aisle. Actual build time will vary. Each sold separately.''

==== Other ====
* '''[[McDonald's]] Happy Meal toys''' [http://www.youtube.com/watch?v=yPPMqSFxBA4 15 sec]
: Narration: Unknown.
: Notes: The ad opens with a McDonald's restaurant transforming into a robot. It continues with two kids playing with the toys on what looks to be a dining room table in an open concept living space. They leave their fries and drinks untouched.
: ''McDonald's is taking on a whole new look, with the new Transformers: Armada Happy Meals. Eight Transformers robots, disguised as ordinary vehicles, loaded with hidden features. Where can you find one of these tricked-out toys? Only in a McDonald's Happy Meal.''

===2004===
* '''[[Transformers (PS2)|PlayStation 2 Armada game]] commercial''' [http://www.youtube.com/watch?v=tWQVSAZTS-E 30 sec]

: Narration: Unknown.
: Notes: The ad is composed of game footage with a rock soundtrack. Soundtrack is "Wishbone" by the band [[Dropbox]], who are actually shown rocking out between excerpts of game footage.
: Starscream: "There's no ''escape''." ''The ultimate conflict begins. Transformers for the Playstation 2 console. Rated T for Teen.''

* '''PlayStation 2 Armada game trailer 1''' [https://www.youtube.com/watch?v=jAcFrr0o10A 2:04]
: Narration: No vocal narration, just some text.
: Notes: Idyllic scenes of nature on earth are followed by scenes of the Decepticon army mobilizing with an epic choral tune playing the background. The mood shifts as scenes of the Autobots taking action are accompanied by a rock version of the Generation 1 [[theme song|theme]]. The "Transformers, robots in disguise" clip used in the rock rendition of the theme seems to be taken from the original G1 Season 1 theme song. This trailer is composed mostly of actual gameplay footage with a smattering of cut scene footage thrown in.
: [Earth is not going to war.] [War is coming to Earth.] [War starts May 2004]

* '''PlayStation 2 Armada game trailer 2''' [https://www.youtube.com/watch?v=ft-W960oR68 1:21]
: Notes: Scenes of nature are followed by the Decepticons' arrival and subsequent battles with the Autobots.
: [The ultimate conflict begins.]

* '''PlayStation 2 Armada game trailer 3''' [https://www.youtube.com/watch?v=yt3WK1eHCZo 2:04]
: Notes: A Decepticon army is shown attacking on Cybertron. Megatron's fist defiantly raises up through an Autobot sigil. As missiles fly by, Hot Shot and Red Alert jump down from a high door. They land and look up to see Megatron and Optimus Prime engaging in a hand to hand battle. Megatron gets the upperhand, picks up Prime by his head and utters a [[The Transformers: The Movie#Quotes|famous line about eternity]]. He then looks over to see Hot Shot and Red Alert now looking down over a Cybertronian freeway as battles rage on. Apparently, the Megatron/Prime battle was somehow not interesting enough. Megatron resumes his beating, whipping Prime into a wall. He then grabs Prime by the head again and thrusts him back into the wall. He continues reprising the famous conversation, declaring that "It's over, Prime.". Suddenly, a Mini-Con energy wave beams down between the two leaders, drawing Megatron's attention. It shows visions of the Mini-Cons landing on Earth. Megatron gives a command to the Decepticons (in general) to trace the wave's origin. Prime tells the Autobots that they must stop Megatron.
: [Planet CYBERTRON] [NOW] Megatron: "I would've waited an eternity for this. It's over, Prime. The Mini-Cons...Decepticons trace the energy wave to it's origin." Optimus Prime: "Autobots, we must stop Megatron. Roll out!"

==Energon==
''Transformers: Energon'' may have some of the least thematically consistent toy segments of any series' commercials. All of the ads feature kids playing with the toys on a nondescript table tops. Earlier ads featured the kids playing on tables in industrial office looking spaces, while the later ads opted for a white table with alternating colored backdrops, red for Autobots and purple for Decepticons. Most of the ads uses the toy footage in a straightforward manner but the Deluxe Autobots ad uses rotoscoping to drop the video clips into the frame. The Air Team ad is an even further departure, dropping the kids altogether and just showing the toys against a weird gradient backdrop with the frame fitted into a weird CGI metallic honeycomb design. In general, the use of cartoon excerpts was toned down. This is possibly due to the cartoon animation's very undynamic motion being unsuitable for trying to make the toys look exciting or interesting. ''Energon'' featured the cartoon theme as the commercial music, the first time since Beast Wars that any part of the cartoon theme was incorporated into the commercial.
===2004===
====Toys====
[[File:Energon Optimus and Scorponok Commercial.jpg|upright=1.1|thumb|Energon Unicron? Where you been!?]]
* '''[[Scorponok (Energon)|Scorponok]] and [[Optimus Prime (Armada)|Optimus Prime]]''' [http://www.youtube.com/watch?v=bfT_Z-rZ9mU 15 sec]

: Narration: [[Even Keel]], with the cartoon's theme music.
: Toy segment: Kids playing with the toys on tabletop in what looks like a basement or maybe a warehouse.
: Notes: Energon [[Unicron/toys|Unicron]] appears in the static shot of the toys at the end, as well as in the background of some of the other toy scenes. This suggests that the full thirty second version of the ad would feature Energon Unicron in a more prominent way.
: ''Transformers: Energon.'' Kid 1: "Earth's energon is mine!" Kid 2: "Not so fast Scorponok! Optimus! Powerlinx! '''Here's''' your energon!" Kid 1: "I'll be back Optimus Prime!" ''Transformers:Energon. Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.''

* '''[[Shockblast]], [[Ironhide (Energon)|Energon Ironhide]], [[Jetfire (Armada)|Jetfire]]''' [https://www.youtube.com/watch?v=aBluEuyNmfk 30 sec], [http://adland.tv/commercials/hasbro-transformers-energon-2-2004-015-usa 15 sec]
: Animation: Cartoon excerpt of Shockblast turning around after transforming.
: Narration: Even Keel, with the cartoon's theme music.
: Toy segment: Kids play with the toys on a tabletop.
: Kidmation: Split screen of the two kids striking a pose and holding up their toys to the camera while mouthing along with "Robots In Disguise".
: ''Autobots vs Decepticons. Transformers: Energon. Shockblast is on the hunt for power.'' Kid 1: "We're taking this planet's Energon!" ''Only Jetfire and Energon Ironhide stand in his way.'' Kid 2: "Powerlinx and prepare for attack! Hyper power blast!" Kid 1: "That's not enough power to stop Optimus Prime." ''Transformers: Energon. Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.''

* '''Starscream, [[Terrorcon (Energon)|Terrorcon]]s, Deluxe Autobots''' [http://www.youtube.com/watch?v=7PYvg9YbVtg 30 sec], [http://adland.tv/commercials/hasbro-transformers-energon-2004-015-usa 15 sec]
: Narration: Even Keel.
: Toy segment: Various kids on viewscreens are rotoscoped into the frame like members of some sinister corporation's executive board.
: Kidmation: The three kids drop separately into the rotoscope and mouth along to the song while holding up [[Hot Shot (Armada)/toys|Hot Shot]] [[powerlinx]]ed with [[Rodimus (Energon)|Rodimus]], [[Starscream (Armada)|Starscream]] and [[Inferno (Energon)|Inferno]] powerlinxed with [[Prowl (Energon)|Prowl]].
: Notes: When the kids list off the deluxe Autobots, one of them yells Prowl. It's still not intimidating.
: ''Transformers: Energon. Decepticons attack with Hyper Power.'' Kid 1: "It's Starscream and the Terrorcons." Kid 2: "Going somewhere Autobots?" ''But the Autobot combiners fight back.'' Kid 1: "Autobots Powerlinx!" ''Create your own Powerlinx combinations with...'' Kid 1: "Rodimus!" Kid 2: "Inferno!" Kid 3: "Hotshot!" Kid 1: "Prowl!" ''Transformers: Energon. Each sold separately, actual change time will vary.''

[[File:Energon Omega Supreme and Megatron Commercial.jpg|upright=1.1|thumb|Oddly better quality than the show.]]
* '''Omega Supreme and Megatron''' [http://www.youtube.com/watch?v=uePLyCXTU-s 30 sec], [https://www.youtube.com/watch?v=4jJHGWZh_5M 15 sec]
: Animation: Cartoon excerpt: [[Omega Supreme (Energon)|Omega Supreme]] spins around in space.
: Narration: Even Keel
: Toy segment: Two kids play with the toys on a tabletop. The background color coordinates with the faction of the toy being shown, with the appropriate [[insignia]] being used when each color initially appears.
: Kidmation: Two serious-faced kids on a split screen hold up Omega and [[Megatron (Armada)/toys|Megatron]], while mouthing along with the hard rock [[theme song]].
: ''Autobots vs Decepticons. Transformers: Energon. The Autobots' largest robot has arrived on Earth. Omega Supreme. A Transformers of such awesome size and power, no Decepticon can stop him. Not even Megatron.'' Kid 1: "Your weapons are ''useless'' against <s>Prince of Space</s> ''him!''" Kid 2: "End of the line Megatron." ''Transformers: Energon. Actual change time will vary.''

====Cartoon====
* '''''Energon'' marathon''' [http://www.youtube.com/watch?v=AoeTY5uN3lE 30 sec]
: Animation: Various cartoon excerpts and a brief CGI scene featuring TOM 3.0.
: Narration: TOM 3.0 ([[Steve Blum]])
: ''Every Friday at five, Toonami's got a little something special. Next Friday,'' "Must have Energon!" ''the battle to control the Earth's supply of Energon is raging so hard (phrasing!), we're giving Optimus and the gang some extra airtime.'' "Now they're in trouble!" ''Check out four all new episodes of Transformers: Energon from five to seven. He who controls the energon, controls the universe.'' "That's our cue boys!"

[[File:Energon Thanksgiving Marathon Commercial.jpg|upright=1.1|thumb|Why you're gonna wreck my holiday?]]
* '''Thanksgiving Day marathon''' [http://www.youtube.com/watch?v=Zu6xI3ZsM1U 30 sec]
: Animation: Various cartoon excerpts.
: Narration: Unknown.
: ''This Thanksgiving, all the world, will tremble. As the battle between good and evil escalates to galactic proportions.'' "Do it now!" ''Cartoon Network presents: a six hour marathon of Transformers: Energon. And be sure to watch the two world premiere episodes.'' "Whoa, that's incredible." ''Transformers: Energon. Thanksgiving Day from nine to three. Only on Cartoon Network.''

* '''''Transformers: Energon'' on Miguzi''' [http://www.youtube.com/watch?v=LUmP0xpbS34 30 sec]
: Animation:
: Narration: Unknown.
: "Move out!" "Yes sir!" ''Your '''favorite''' Transformers are battling it out for the universe.'' "It's just like old times, isn't it?" ''Log on to CartoonNetwork.com forward slash Transformers to check brand new episodes, download new episodes online now and watch Transformers: Energon on Miguzi starting October fourth at six.'' "That's our cue boys!" ''Apply online, watch on Miguzi.''

==== Other ====
* '''VHS & DVD trailer''' [http://www.youtube.com/watch?v=LfS3oEAsjWE 30 sec]
: Animation: Excerpts from ''[[Transformers: Energon (cartoon)|Transformers: Energon]]''.
: Narration: [[Jim Cummings]]
: Notes: Promotes the videos [[Paramount Pictures|"The Battle for Energon" and "The Return of Megatron"]].
: ''Hasbro and Paramount Home Entertainment present Transformers: Energon on DVD and VHS for the first time ever. In a world that is constantly evolving, change means power and power means everything.'' "Optimus Prime, super mode!" ''Especially on the planet Earth where a vital source of strength, energon, can be found.'' "The most powerful energy in the universe, Energon. It is in abundance on Earth." ''Now, the Decepticons need it to get stronger...'' "We'll need a lot more Energon. Bring us more, bring us more!" ''The Autobots need it to survive...'' "Protect the energon line at all costs." ''And when the eternal struggle continues, the countdown to extinction begins...Now Hasbro's Transformers: Energon is on DVD and VHS, with special bonus features only you can control. Transformers: Energon, available now on DVD and VHS. Look for more Transformers adventures coming soon. Transformers, more than meets the eye!''

===2005===

* '''Air Team and Optimus Prime''' [http://www.youtube.com/watch?v=ddVPMX0Cy54 30 sec], [https://www.youtube.com/watch?v=14IHPHSfF7g 20 sec]
: Animation: Cartoon excerpts: Optimus Prime forms his super mode; The [[Air Team]] forms [[Superion Maximus]], then attacks [[Constructicon Maximus]] and [[Bruticus Maximus (Energon)|Bruticus Maximus]].
: Narration: [[Dramatic Guy]] (30 second version), [[Fast guy]] (20 second version)
: Toy segment: Various shots of the toys in their [[robot mode]]s.
: Notes: This commercial appears to represent an alternate continuity. Optimus Prime is implied to have created either combiners in general or just the Air Team in particular. The twenty second version of the ad features a different narrator with a slightly different spiel that doesn't mention Optimus creating the combiners/Air Team.
: ''Transformers, robots in disguise, they're more than meets the eye! Optimus Prime. Autobot leader and protector of universal freedom. In the heat of the Powerlinx Battles, he creates a new way to fight in the quest for energon. Enter the Air Team. An elite group of five Autobot heroes. Using the power of combination, they create the ultimate robot to fight the Decepticon threat. Transformers: Energon. You can join the Powerlinx Battles. Available now. Each sold separately. Batteries not included.''
{{-}}

==Cybertron==
Hasbro seemingly cut back on advertising quantity for ''Transformers: Cybertron'' with only two known full 30 second ads produced and three fifteen second ads, two of which were created by trimming down the thirty second Optimus Prime, Megatron and Starscream ads into different cuts. One was merely a shorter version of the full ad, while the other focused solely on Starscream. Quality however, was up with the use of a live action story segment in the first ad and a return to using diormas to highlight the toys in the second ad. Cartoon Network's advertising, which had featured Peter Cullen mostly by coincidence since he was one of the main Toonami narrators, leaned into that synergy for it's ads in [[2007]]. Presumably to help highlight and/or capitalize on his official return to the brand in that year's [[Transformers (film)|blockbuster film]], Cullen's narration would begin to consistently end with him reprising Optimus Prime's famous "[[Roll out]]!" command.

===2005===
==== Toys ====
[[File:Cybertron Large Figures Commercial.jpg|upright=1.1|thumb|And you thought Sari's [[AllSpark Key]] was impressive.]]
* '''Optimus Prime, Megatron, Starscream''' [https://www.youtube.com/watch?v=KezEaIGpXPc 30 sec], [http://www.youtube.com/watch?v=8S1trNHOirU 15 sec]

: Narration: Dramatic Guy
: Live-action segment: A kid runs down a laser-lit passageway with a frisbee-sized [[Cyber Planet Key]], which he uses to unlock a giant door, which opens to reveal a giant CG ''Cybertron'' [[Optimus Prime (Armada)|Optimus Prime]]!
: Toy segment: Two kids playing with the toys in a very strange empty room with a shiny floor, red, blue and yellow lights shining from slighty above floor level on one end and apparently a single white light on the other end so you can see the toys. Optimus Prime uses his Cyber Key Power to take down [[Megatron (Armada)/toys|Megatron]], but the giant [[Starscream (Armada)|Starscream]] has his own Cyber Key!
:''The key to a new Transformers world is in your hands! Transformers: Cybertron! NEW! Cyber Planet keys unlock hidden powers! Optimus Prime launches an attack to battle the evil Megatron, but the giant Starscream has his own Cyber Planet Key and won't go down without a fight! Unlock the power. Transformers: Cybertron. Sold separately, batteries not included, you can go to Transformers.com! Ask your parents first.''
:* '''Starscream''' [http://www.youtube.com/watch?v=AHjjDI-PGTo 15 sec] - Edited down from the previous commercial, with new narration focusing solely on Starscream.

==== Cartoon ====
*'''''Cybertron'' on Toonami''' [http://www.youtube.com/watch?v=ZNSt9LS_J54 30 sec]

: Animation: Various cartoon excerpts and a CGI scene of a Clyde explorer robot spray painting the ''Cybertron'' logo and airtime on a wall.
: Narration: TOM 3.0 ([[Steve Blum]])
: ''The destruction of Unicron has created a black hole, which threatens to swallow the planet.'' "Let's go!" ''Now the Autobots' only hope, is to find the ancient planet keys.'' "Prepare for battle!" ''But as usual the Decepticons aren't playing along.'' "Beat it, Megatron!" "Oh really?" ''Transformers: Cybertron. New episodes Saturdays at seven. Unlock the power.'' "Gotcha!" ''Only Toonami.''

*'''''Cybertron'' on the Kids' WB Aftertoons Show''' [http://www.youtube.com/watch?v=V0BMiHDdaE0 10 sec]

: Animation: Various cartoon excerpts, the [[Kids' WB]] rendering of the Warner Brothers' studio lot.
: Narration: [[Mr. Action]]
: ''Re-energize your weekdays with Transformers: Cybertron. All new Monday through Friday at four thirty. On the Kids' WB Aftertoons Show.''

===2006===
====Toys====
[[File:CybAd DarkcrumplezoneEvacDownshift.jpg|upright=1.1|thumb|Somehow more exciting than the TV show.]]
*'''Dark Crumplezone, Downshift, Evac''' [http://www.youtube.com/watch?v=PDjPB6tVX2o 30 sec], [http://www.youtube.com/watch?v=dD_luH2TVKc 30 sec with sweepstakes tag], [http://www.youtube.com/watch?v=2me-TcVwRas 15 sec]
: Animation: ''Transformers: Cybertron'' logo flips to Autobot sigil which flips to Decepticon sigil.
: Narration: Dramatic Guy
: Toy segment: A whole little plot plays out in an impressive-looking diorama environment. [[Crumplezone (Cybertron)|Dark Crumplezone]] steals a silver-bordered [[Earth]] Cyber Key! He transforms into [[alternate mode|vehicle mode]], uses the Cyber Key Power and races off with the heroic Autobots [[Downshift (Energon)|Downshift]] and [[Evac (Cybertron)|Evac]] in hot pursuit! Oh noes! Crumplezone shoves Downshift off the cliff-edge road they are racing on. Downshift is transformed and grabs Evac's rescue rope, then blasts Crumplezone into oblivion. The Key is saved!
: Notes: Oddly, and in contrast to previous commercials, [[Paul Oakenfold]]'s ''Cybertron'' [[theme song]] is not used. Instead, they appear to have reverted to the music used for the ''Transformers: Armada'' commercials. This is the first Transformers commercial to feature a diorama since the ''Beast Wars'' Transmetals commercials. An alternate 30 second version of this ad dedicates the last 10 to advertising the [[Get Your Key To Cybertron]] sweepstakes without actually naming the contest. For that matter, it provided few other details besides saying to go to Transformers.com.
:''Transformers: More than meets the eye! An evil Decepticon steals a powerful Cyber Key and changes modes to make his escape! And the heroic Autobots, Downshift and Evac, are in hot pursuit! But when the battle swerves out of control, only Transformers can change '''defeat''' into '''victory'''!. Each sold separately, actual change time will vary. Ask your parents to take you to Transformers.com!''

*'''Excellion, Wing Saber, Cannonball & Sky Shadow''' [https://www.youtube.com/watch?v=_RUBThyfQuU 15 sec]
: Animation: Brief snippet of CGI Cybertron turning with a ''Transformers: Cybertron'' logo on it.
: Narration: Dramatic Guy
: Toy segment: Another little plot plays out, this time in a well done military airport diorama. [[Excellion (Cybertron)|Excellion]] is chased down a tarmac by [[Cannonball (Cybertron)|Cannonball]] and [[Sky Shadow (Cybertron)|Sky Shadow]] while time is running out...for something. However Wing Saber is right behind them and shoots down Sky Shadow with his electronics, causing him to crash into a mound of dirt off to the side. Wing Saber then transforms and lands in front of Cannonball and Excellion, kicking the former away.
: Notes: Once again the Armada commercial music is used. This ad is the first (and so far only known) one to use the [[subline imprint|Primus Unleashed subline imprint]].
: ''Transformers! Excellion's one the run from a Decepticon double team and time's running out. But the Autobot Wing Saber has a new flight plan. To change defeat, into victory! Transformers: Cybertron. Each sold separately.Batteries not included.Actual change time will vary.''

===2007===
==== Cartoon ====
*'''''Cybertron'' marathon''' [http://www.youtube.com/watch?v=fJcabPf5QEQ 30 sec], [http://www.youtube.com/watch?v=OLWq-0At8X8 15 sec]
: Animation: Various cartoon excerpts.
: Narration: [[Peter Cullen]]
: ''All set to transform this summer?'' "Bring it on!" ''Well Toonami's got just the thing for you!'' "Brace yourselves!" ''Next Saturday at seven, we're giving you four back to back episodes of Transformers: Cybertron.'' "You still won't defeat me." "Try me." ''All you have to do, is sit there on your couch. It's the Transformers marathon. Next Saturday night from seven to nine. Roll out!'' "Right!" ''Only Toonami. On Cartoon Network.''

*'''Sneak peek after the ''Cybertron'' marathon''' [http://www.youtube.com/watch?v=QfSieHZvvb4 30 sec]
: Animation: Various Cybertron excerpts.
: Narration: Peter Cullen for the Cartoon Network section, unknown narrator for the movie disclaimer.
: Notes: This spot promoted a sneak preview of ''[[Transformers (film)|Transformers]]'' that aired after a Saturday marathon of [[Transformers: Cybertron (cartoon)|Transformers: Cybertron]]. Features several scenes from the movie, all of which were frequently used in promo spots.
: ''Can't wait to transform this summer?'' "Bring it on!" ''Well, Toonami's hooking you up VIP style.'' "That's a good thing right?" ''This Saturday night, we're showing you a bright and shiny sneak peak at the new Transformers movie, after the Transformers: Cybertron marathon. How's nineish for you? Let's roll out! Only Toonami. On Cartoon Network.'' ''Brought to you by Transformers. Rated PG-13. In theaters July 3rd.''

==Star Wars Transformers==
[[File:SW Transformers Commercial.jpg|upright=1.1|thumb|Now the space wizards are robots, too!]]
Star Wars Transformers advertising leaned heavily into the Star Wars themeing, using the same style as the regular Star Wars toyline ads of the time.

===2006===
* '''Darth Vader and Obi-Wan Kenobi''' [http://www.youtube.com/watch?v=ZwWHqkWJ1No 15 sec]
: Narration: 2006-2007 Guy.
: Toy segment: Two kids, one pseudo-dressed as a [[Sith]] Lord in a black hoodie and the other as a [[Jedi]] Knight in a beige polo and brown hoodie, play with [[Darth Vader]] and [[Obi-Wan Kenobi|Obi-Wan]] respectively.
: Notes: Features excerpts of Darth Vader from ''Episode IV: A New Hope'' and ''Episode V: The Empire Strikes Back''.
:"I have you now!" ''NEW! Star Wars Transformers. Mech mode or vehicle mode. The battle for the universe rages on!'' "Most impressive." ''Star Wars Transformers. Each sold separately. Actual change time will vary.''

[[File:SWTF Millennium Falcon Commercial.jpg|upright=1.1|thumb|Time to pull the wishbone!]]
* '''Millennium Falcon and Slave I''' [http://www.youtube.com/watch?v=HrbwqLTmuRA 30 sec]
: Narration: 2006-2007 Guy.
: Toy segment: Two unseen individuals demonstrate the play features of the [[Millennium Falcon]] and [[Slave I]] in front of a "Death Star interior" background.
: Notes: Features excerpts of [[Han Solo]] and [[Chewbacca]] in the Millennium Falcon from ''Episode IV: A New Hope'' and ''Episode V: The Empire Strikes Back''.
: ''Star Wars Transformers. The Slave-1 and the Millenium Falcon locked in combat. Suddenly the Slave I unleashes it's secret weapon, changing into the deviously destructive [[Boba Fett]] mech.'' "Oh yeah, watch this!" ''But the Millenium Falcon has a surprise of it's own, doubling it's power by changing into the heroic Han Solo and Chewbacca mechs.'' "Great shot kid, that was one in a million!" ''Star Wars Transformers. Millenium Falcon and Slave I sold separately.''

===2007===
[[File:SWTF Death Star Commercial.jpg|upright=1.1|thumb]]
* '''Death Star''' [http://www.youtube.com/watch?v=yr5UtgsUK9Y 30 sec]
: Narration: 2006-2007 Guy.
: Toy segment: An unseen individual demonstrates the toy's features in front of a space background.
: Notes: Features an excerpt of the [[Death Star]] destroying Alderaan from ''Episode IV: A New Hope''.
: ''Star Wars Transformers. The Death Star has the firepower to destroy entire planets. And now another top secret weapon you've never seen before. The Star Wars Darth Vader Death Star, with a light up super laser. But this Death Star has Transformers technology, changing into the massive Darth Vader mech.'' "Join me on the dark side." Now you can control the most devastating power in the galaxy. Star Wars Transformers Darth Vader Death Star. Actual change time will vary.''
{{-}}

==Attacktix==
A short lived tie-in with short commercials. No full 30 second ad has surfaced so far, only two slightly different versions of a fifteen minute ad.

===2006===
[[File:Attacktix Commercial.jpg|upright=1.1|thumb|I don't know. I think Prime could take him.]]
* '''Attacktix Intergalactic Showdown''' [http://www.youtube.com/watch?v=oe9LDLUdJq8 15 sec]

:Narration: 2006-2007 Guy
:Toy segment: Group of kids battle with Star Wars and Transformers [[Attacktix]] figures upon a table top.
:"Optimus Prime beat Darth Vader? No. Way." ''Find out with Attacktix. New Transformers clash with Star Wars. You can pick your squad, pick your moves, and launch your attack in an intergalactic showdown. Who will be the last one standing? Attacktix battle figure game. Booster packs sold separately.''
:* '''Attacktix Intergalactic Showdown''' [http://adland.tv/commercials/hasbro-attacktix-battle-figure-game-star-wars-transformers-2006-15-us 15 sec] - Same as the previous commercial but with different toy footage, after the [[Megatron (Armada)/toys|''Cybertron'' Megatron]]/Darth Vader split screen, featuring Boba Fett, [[wikia:wookie:AT-RT|AT-RT]] and [[Omega Sentinel (Energon)|Omega Sentinel]]. Also has slightly different narration with "in an intergalactic showdown" replaced by the kids arguing "Star Wars!" "Transformers!".

{{-}}
==Transformers (2007) ==
Fitting for a blockbuster movie event, ''[[Transformers (film)|Transformers]]'' had an advertising campaign bigger than any other Transformers had gotten before.
{{main|Commercial/Transformers (2007)}}
{{-}}
==Animated==
''Transformers Animated'' continued the new diorama trend started by the Cybertron Dark Crumplezone ad, using city scape dioramas for all it's ads. It also continued the trend from ''Energon'' and ''Cybertron'' of using the cartoon theme song in the ads. Animation continued to be reduced, with only the first ad using anything beyond a clip of the logo from the cartoon intro.
===2007===
==== Cartoon ====
[[File:TFAnimatedTransformAndRolloutPremiereCommercial.jpg|upright=1.1|thumb|"Here I come to save the day!"]]
*'''''Transform and Roll Out'' premiere''' [http://www.youtube.com/watch?v=lYKMMX2gFLg 30 sec]
: Animation: Excerpts from [[Transform and Roll Out]].
: Narration: [[Peter Cullen]]
: ''Bumblebee. Optimus Prime.'' "Roll out!" ''Megatron. And more...'' "Wanna see action kid?" ''...like you've never seen them before!'' "We aren't programmed for this kind of action!" "Consider this an upgrade." ''The Transformers are getting a fresh start and we're kicking off the animated series with the premiere of the hour and half Transformers: Animated special. The day after Christmas at eight PM. They're more than meets the eye! Only on Cartoon Network.''

*'''Series premiere promo''' [http://www.youtube.com/watch?v=Uv7H05Byz6g 30 sec]

: Animation: Excerpts from [[Transform and Roll Out]], [[The Thrill of the Hunt]], and [[Along Came a Spider]].
: Narration: Peter Cullen
: ''The Transformers are getting their own brand new series.'' "Whoa!" ''Check out Bumblebee, Optimus Prime, Megatron and more in all new stories.'' "Optimus, look out!" ''All new action!'' "Evasive manuevers!" ''All new Transformers.'' "Not bad huh?" ''Transformers, the animated series, starting Saturday, January 5th at ten-thirty AM. They're more than meets the eye.'' "And I'm just getting warmed up!" ''Only on Cartoon Network.''

===2008===
==== Toys ====
[[File:Toycommercial-Animated01.jpg|upright=1.1|thumb|Bulkhead isn't small! He's just faaaar away.]]
*'''Wave 1 & 2 Voyagers and Deluxes''' [http://www.youtube.com/watch?v=o8G9qH5NfMQ 30 sec], [http://www.youtube.com/watch?v=B3Ocs3Hdt5I 15 sec]
:Animation: The logo screen from the cartoon intro and a cartoon excerpt of life in Detroit followed by [[Starscream (Animated)|Starscream]] swooping down and firing.
:Narration: [[Dynamic!]]
:Toy segment: Inside a city diorama, the evil Starscream prepares to attack. He has the help of evil Decepticons [[Blackarachnia (Animated)|Blackarachnia]] and... [[Lockdown (Animated)|Lockdown]]? Luckily, Optimus Prime, Bumblebee, Prowl, and [[Bulkhead (Animated)|Bulkhead]] are there to save the day. Notice how Bulkhead is SHORTER than 'Bee.
:Notes: Has an end tag advertising the 'Battle Begins' Optimus Prime/Megatron two-pack.
:''New Transformers Animated. In the future, humans and robots live in peace, but the Decepticons have come to destroy it all. Can anyone stop the sinister Starscream? Luckily, the city has new protectors. Optimus Prime, Bumblebee and the Autobots. They team up to take down the Decepticons and save the city. Transformers Animated. Each sold separately, actual change time will vary.'' ''Now you can see where it all started with the Optimus Prime/Megatron DVD and figure pack.

* '''Leader Megatron and Rollout Command Optimus Prime''' [http://www.youtube.com/watch?v=1aXyzrpB2eg 30 sec original], [https://www.youtube.com/watch?v=tv1HuBFFyPE 20 sec with Leader Class Bulkhead], [https://www.youtube.com/watch?v=CAUBeQj6xkM 15 sec, Prime only]
:Animation: The logo screen from the cartoon intro.
:Narration: Dynamic!
:Toy segment: Optimus Prime races through a city diorama to meet Megatron and show off his "amazing auto-spin technology!" gimmick.
:''Note'': An alternate 15 second version only features Rollout Command Optimus Prime. An alternate 20 second version of the commercial features Leader Class Bulkhead. ''And when Megatron attacks, '''Bulkhead''' is there for Autobot backup.''
:''Transformers Animated! Guarding the city is a twenty-four hour job for Optimus Prime, because the Decepticons can strike at any time. Megatron hungers for power.'' Megatron toy: "Where is the Allspark?" ''But Optimus rolls to the rescue with amazing Auto-Spin Technology! Now Rollout Command Optimus Prime gets ready for battle like never before!'' Optimus toy: "Bring it on!" ''One swing from his thundering Ultra Axe, and Megatron's down for the count. Thanks to new Rollout Command Optimus Prime. Transformers Animated figures sold separately. Actual change time will vary''

==== Cartoon ====
* '''YTV promo''' [http://www.youtube.com/watch?v=MfSaBAIKXCY 30 sec]
: Animation: Scenes of the [[Elite Guard]] arriving on Earth, [[Carmine Fanzone|Captain Fanzone]] standing by [[Optimus Prime (Animated)|Optimus Prime]], [[Sentinel Prime (Animated)|Sentinel Prime]] shaking the hand of [[Augustus Edsel]], and Sentinel as just a head.
: Narration: Edward Glen (as Sentinel Prime)
: Notes: The animation is re-soundtracked with comedic background music and new narration from Sentinel Prime introducing himself to Captain Fanzone and explaining why it has to be robots.
:''Greetings Earth creatures. We're from Cybertron and we have come here to improve your lives.'' "Why did it hafta be robots?" ''Because we robots are big and strong and we like humans. We offer fashion tips.'' "Can't, not my size." ''We can help with exercises. Push, push, and two more, and two more. We can really help you get ahead in life.'' "Hhhhha ha ha!" "You promised you wouldn't laugh!" ''Get it? '''Ahead'''? Heh heh, eugh. Transformers Animated. Saturday at 11. Anime Crunch.''

* '''YTV promo 2''' 
: Animation: Excerpts of [[Jazz (Animated)|Jazz]] swinging his nunchucks, [[Megatron (Animated)|Megatron]], [[Wreck-Gar (Animated)|Wreck-Gar]] & [[Lugnut (Animated)|Lugnut]], [[Sari Sumdac (Animated)|Sari]] & [[Bumblebee (Animated)|Bumblebee]] playing video games, Optimus Prime being sprayed in the face by water, Optimus Prime laughing at body-less Sentinel Prime, Bumblebee tapping his foot, Sentinel shaking the [[Augustus Edsel|mayor]]'s hand, Sari sneezing from a cold, [[Prowl (Animated)|Prowl]] and Bumblebee yelling "[[space barnacle]]s!" and Jazz recoiling in fear from Sari.
: Narration: Edward Glen
: Notes: The narrator talks about all the ways humans and Transformers are alike, using the animation as examples.

==== Other ====
[[File:Animated McDonalds Commercial Stunt McNugget.jpg|upright=1.1|thumb|]]
* '''[[McDonald's]] Happy Meal toys''' [https://www.youtube.com/watch?v=yYEhwWDyyyM 30 sec]
:Notes: Ad starts with a segment titled "Stunt McNugget". A kid uses his Happy Meal milk bottle as mic while announcing the Stunt McNugget's attempt to jump a record seven apple slices. The Stunt McNugget, McNugget pierced on the end of straw with a helmet and cape attached, "flies" through a field with grandstands diorama the kids built from McDonald's food packaging and straws. Stunt McNugget overshoots and lands in dipping sauce, becoming "carmelized". The toy promo segment features kids playing with [[List of Transformers restaurant promotions|Animated Happy Meal Toys]] inside a giant, Happy Meal Box-shaped spaceship. Inexplicably, [[Optimus Prime (Movie)/toys|MOVIE Optimus Prime]] appears in the background.
:''Transformers toys change from vehicle to robot. There's one Transformers toy inside my McDonald's Happy Meal.''

*'''[[Transformers Animated: The Game]] teaser trailer''' [https://www.youtube.com/watch?v=HY2SRjOKaSA 55 sec]
: Animation: Various excerpts from the cartoon with stock licensing images mixed in.
: Narration: Unknown.
: Notes: The narrator gives some back story and describes the various game modes you can play to battle the dreaded Decepticons, led by Megatron and...Lockdown? Apparently he really is a Decepticon.
: ''Your mission orders have come in. Help the Autobots save New Droid City. Join the Autobot team on your Nintendo DS, and battle the dreaded Decepticons led by Megatron and Lockdown. Choose your favorite Autobot to play as. Like Optimus Prime, Bumblebee, Bulkhead or Prowl. You can also play driving mode where you and the Autobot team race through the motorways in a face paced driving game. Or use teamwork to solve puzzles while fighting the enemy in combat puzzle mode. Plus, content you must unlock to see during your mission. '''Now''' you know your mission, grab your DS, join the team. Only available on Nintendo DS.''

*'''[[Transformers Animated: The Game]] trailer''' [https://www.youtube.com/watch?v=_5UsUoCSIy0 1:07]
:Notes:Various excerpts of gameplay and animation from the game are shown, interspersed with text narration and voice over clips from Megatron, Bumblebee, Optimus Prime, and Prowl.
:"The time has come to take back Cybertron." [In this time of war] "Ha ha ha ha ha ha." [Victory] [Depends on teamwork] "Bumblebee to Prime, Bumblebee to Prime!" "Nice teamwork Autobots!" [Choose your Autobot] "Autobots, attack!" [Combine your powers] "Your turn Bumblebee." "Outta my way!" [Race against the enemy] "Initiating pursuit." "Fastest thing on wheels comin' through!" "Whoohoo, yeah!" [Battle Megatron] "Decepticons will rise again." "It's still three against one Megatron!" [The fate of Earth and Cybertron] [Is in your hands] "Cybertron, here I come!" [Transformers Animated The Game] [Coming October 2008]

===2009===
====Toys====
[[File:AnimatedJetfireandJetstormCommericalframes.jpg|upright=1.1|thumb|This is ''not'' the only trace we have of this commercial.]]
* '''[[Safeguard (Animated)|Jetstorm and Jetfire]]''' [https://www.youtube.com/watch?v=6bcDgh5krZk 30 sec]
:Animation: The logo screen from the cartoon intro.
:Narration: Dynamic!
:Toy segment: Jetfire and Jetstorm fly through a city diorama before transforming and combining.
: ''Transformers Animated. The new Autobot Elite Guards have arrived! Jetfire and Jetstorm. Twin brothers that go from jet '''to''' robot. But these heroes also have the power to combine, into the unstoppable Autobot, Safeguard. Double the strength, double the power! Keeping Earth safe from the Decepticons! Transformers. Actual change time will vary.''

====Cartoon====
*'''''TransWarped'' premiere''' [http://www.youtube.com/watch?v=kNslpFyD0Ag 30 sec]
: Animation: Excerpts from [[TransWarped]]
: Narration: [[Saturday Crush Zone]]
: ''Saturday Crushzone brings you a world premiere movie event. Transformers Animated: Transwarped.'' "This should be fun." ''When a traitor among the Autobots threatens to bring down Cybertron...'' "We...can't let that happen, can we?" ''You'll get more than one episode can hold.'' "You'll have to get past me first!" ''More than you bargained for.'' "Be careful what you wish for." ''And more than meets the eye.'' "Transform and roll out!" ''Saturday Crushzone presents Transformers Animated: Transwarped. Next Saturday at eight on Cartoon Network.''
{{-}}

== Transformers: Crossovers ==
Not much is known about the advertising of ''[[Transformers: Crossovers]]''. To date, only one fifteen minute ad for the first wave of [[Marvel Comics|Marvel]] toys has surfaced online.

[[File:Marvel Crossovers Commercial.jpg|upright=1.1|thumb|]]
* '''Marvel Wave 1''' [http://www.youtube.com/watch?v=_W4hAWB2U-M 15sec]
: Animation: Cyber-mechanical drums grab an image of the Marvel logo with normal versions of the heroes drawn above it and flip the image, turning into a Marvel Crossovers version of the same.
: Narration: Unknown.
: Toy segment: [[Spider-Man]], [[Iron Man]] and [[Hulk]] are chasing [[Venom (Marvel)|Venom]] through a rocky canyon diorama before Venom spins out in front of a fence. Cut to a still of Spidey and Venom in robot mode. Then the drums reveal a set of three view screen panels showing steps of Spider-Man's transformation. Jump cuts to the same three panel layout are done for Venom, Iron Man and The Hulk in succession. Back in the canyon, a camera briefly pans around a scene of Venom in a face off with the three heroes.
: ''Marvel Transformers Crossovers. The power to convert from vehicles to Marvel superheroes. The Spider-man motorbike...and Venom muscle car. The Ironman jet armor and the Hulk tech tank. Here come the first Marvel Transformers Crossovers ever. Each sold separately, actual change time may vary.''
{{-}}
==Revenge of the Fallen==
Another blockbuster film (in scope at least), ''Transformers: Revenge of the Fallen'' got the heaviest push of any Transformers advertising campaign ever. It surpassed the orignal live action film's media blitz in every measure besides the number of film trailers.
{{main|Commercial/Revenge of the Fallen}}

==[[BotCon]]==
The one-time official US Transformers convention aired commercials in the market of whatever city the convention was being held in that year. This was in order to drum up business beyond that of the diehard fans making their yearly pilgrimage. Additionally, they hired fan creators [[DR.SMOOV]] and [[Randall Ng]] to produce CGI shorts to promote the convention online. These shorts typically featured ''The Transformers'' characters in their original forms (sometimes based on modern toys of those forms), though occasionally other characters would show up.

* Online Promos:
: "[[BotCon 2009: Join the Elite Guard!]]"
: "[[BotCon 2009!]]"
: "[[BotCon 2010 - Generation 2: Redux]]"
: "[[BotCon 2010 Promo]]"
: "[[Mega Spice -- The Transformer Your Fan Could Be Like]]"
: "[[Who is the Greatest Starscream Of All Time?]]"
: "[[BotCon 2012: Figure Reveal!]]"
: "[[Blaster VS Soundwave 2013]]"

[[File:BotCon 2009 Commercial.jpg|upright=1.1|thumb|]]
* '''BotCon 2009''' [http://www.youtube.com/watch?v=M7QTxBPJ1a8 30 sec]
: Narration: Unknown.
: Notes: Footage recorded at previous conventions plays while our narrator tells us about all the things we can see and do at [[BotCon 2009]]. The footage used was taken at [[BotCon 2006]] and [[BotCon 2007]]. One clip features [[Aaron Archer]] sitting at the Hasbro booth handing an unseen item to an unseen fan.
: "Attention Autobots and Decepticons!" ''Get ready to roll out as the Transformers annual BotCon convention is coming to Pasadena. See actual movie vehicles and thousands of Transformers toys. Meet the designers of the Transformers toys and other special guests. Compete in exciting Transformers activities. Kids twelve and under get in free with an adult. The first one hundred kids get a free Transformers toy. Join us May 30th and 31st at the Pasadena Convention Center. Visit BotCon.com for more info.'' "Transformers roll out!"

[[File:BotCon 2011 Commercial.jpg|upright=1.66|thumb|Truth in advertising.]]
* '''BotCon 2011''' [http://www.youtube.com/watch?v=ymiplZCsmqs 30 sec]
: Narration: Unknown.
: Notes: Footage recorded at previous conventions plays while our narrator tells us about all the things we can see and do at [[BotCon 2011]]. The footage appears to come from both the 2009 convention and [[BotCon 2010]]. Among the various clips is one featuring [[Roberto Orci]] and [[Alex Kurtzman]] at a panel from BotCon 2009. Correcting an oversight from the previous ad, this one has a clip of attendees doing what FunPub BotCon attendees do best: waiting in line.
: ''Calling all Transformers fans. The Transformers annual BotCon convention is coming to the Pasadena Convention Center June 4th through June 5th. Come be a part of one of the largest gatherings of Transformers fans ever. Tons of Transformers activities. Get the inside scoop on the newest Transformers products. Meet the designers of the Transformers toys and other special guests. Kids four and under get in free. Visit BotCon.com for more info. Transformers, roll out.''
{{-}}

==War for Cybertron==
The [[Transformers: War for Cybertron (games)|''Transformers: War for Cybertron'' videogame]], like most modern major game releases, had several trailers released for it. These include a cinematic trailer, a gameplay trailer, a multiplayer trailer and a trailer produced for [[w:E3|E3]].
===2009===
[[File:WFC One Shall Stand Trailer.jpg|upright=1.66|thumb|IT'S MECHAGODZILLA, AND HE'S GOT....glowing chest lights?]]
* '''Teaser Trailer''' [http://v.wordpress.com/wp-content/plugins/video/flvplayer.swf?ver=1.11&guid=kV2PWlEi 50 sec]
: Notes: A brief trailer showing a transmission from [[Cybertron (planet)|Cybertron]] before first contact with [[Earth]]. [[Optimus Prime (WFC)|Optimus Prime]] speeds into battle, transforms in mid-air and charges with his fellow Autobots - slicing a Decepticon in half - and stopping as [[Omega Supreme (WFC)|Omega Supreme]] launches his energy weapon.
: [Recovered Transmission] [Source: Satellite Alpha Centauri Cybertron] [Transmission Date: Prior To First Contact With Earth] [Transmission Broken...] [Recover All Transmissions At TransformersGame.Com]

* '''One Shall Stand Trailer''' [http://www.youtube.com/watch?v=QFZrL0x63c8 2:13]
: Notes: Optimus Prime tells the story of the Transformers' war on Cybertron while a battle takes place between the opposing sides. He then comes to the rescue of a group of Autobots under attack by [[Skywarp (WFC)|Skywarp]]. Prime laments the war while [[Megatron (WFC)|Megatron]] feels the war is necessary. Their discussion of the war continues as individuals on both sides continue to fight. Eventually, the two factions form unified fronts and charge towards each other. The trailer ends just as Prime and Megatron start to clash. Narrated by [[Peter Cullen]] as Optimus Prime. The battle depicted in this trailer is the one shown in the transmission from the teaser trailer. This is the main trailer for the game.
: ''Cybertron. Our home. For generations it has been a peaceful world. Until pride and a lust for power, divided us. Now we fight. Enemies, who were once our brothers. Our tragic war has ravaged Cybertron.'' "It is a necessary war to return us to glory." "The Autobots will never sacrifice freedom." "The Decepticons will bring this world to order." "Our defeat would mean the end of everything." "My victory will mark a brilliant new beginning!" "One shall stand." "One shall fall."

[[File:WFC Gamplay Reveal Trailer.jpg|upright=1.66|thumb|The Axeman Cometh.]]
* '''Gameplay Reveal Trailer''' [https://www.youtube.com/watch?v=vC3fuBy-NJ8 1:35]
: Narration: Peter Cullen and text narration
: Notes: Optimus Prime tells us that Cybertron has never seen war until now and declares that the Autobots must stand as one against the Decepticon army.
: [Cybertron: Prior to first contact with Earth] ''Our home, Cybertron, has never felt, the wrath of war. It has never faced extermination, until now. Megatron and his forces will destroy this world and spread their tyranny throughout the galaxy. We must stand against this army as one.'' "Autobots, roll out!" [Experience the beginning] [Fight to the end]

* '''Multiplayer Character Trailer''' [http://www.youtube.com/watch?v=Bpn-TukQiSg 1:21]
: Narration: Text narration only
: Notes: The ability to create a custom multiplayer character and battles featuring such characters are heavily featured amongst other multiplayer footage.
: [Create your Transformers character] [Wage war online] [Become] [The Ultimate] [Weapon]

* '''Multiplayer Overview Trailer''' [http://www.youtube.com/watch?v=5aAxxAJOMt8 1:37]
: Narration: [Peter Cullen] and text narration.
: Notes: The game's various multiplayer modes are demonstrated as Optimus Prime names each one of them.
: [Wage war online] "Our victory is assured!" "Autbots never admit defeat." ''Team Deathmatch.'' ''Conquest.'' "Decepticons, attack!" "Rauuuuuughhauugh!" "Grenade!" "Incoming!" "Rauugh!" "Meet your maker Decepticon!" "Autobots win the match!" ''[[Countdown to Extinction (episode)|Countdown to Extinction]]'' "And stay down!" "Decepticons have the bomb!" "Target eliminated." "Gotcha!" "Raugh! Bomb planted!" "Decepticons win the match!" [Become the utlimate weapon]

* '''E3 2010 Trailer''' [http://www.youtube.com/watch?v=wHP3jOzxUrc 1:33]
: Narration: Text narration only
: Notes: Various game scenes are shown as Optimus Prime and Megatron argue over whether the Autobots should leave Cybertron or stay and fight.
: "We have the power to put an end to what remains of the Autobots!" "Our defeat would mean the end of everything." "Take your Autobots and leave Cybertron forever!" "This is our home Megatron. We will stay. We will fight. And we will win." [Fight to the end] [In the war] [That started it all] [Become the ultimate weapon]

[[File:WFC Gamestop Commercial.jpg|upright=1.66|thumb|''So I walked in the room, held mah '''BOOMBOX''' high, And what happened next will blow your mind!'']]
* '''Gamestop Exclusive TV spot''' [http://www.youtube.com/watch?v=HtyYt7oRMhs 30 sec]
: Narration: Unknown.
: Notes: [[Shockwave (WFC)|Shockwave]] arrives to the location of Megatron, [[Soundwave (WFC)|Soundwave]] and [[Starscream (WFC)|Starscream]] prompting Megatron to take off and leave Shockwave in charge. Pleased by Megatron's decision, Shockwave takes this opportunity to order Soundwave to transform into boombox mode and play music for him to shoot Autobots by. His choice of song? "[[The Touch]]"! Starscream is not enthused by this and asks "Why this song?". Shockwave replies that when Starscream's hit percentage exceeds Shockwave's then he can choose the soundtrack. Shockwave's Autobot blasting is ''in time'' to the song! Shockwave's voice is provided once again by [[Corey Burton]].
: Megatron: "Shockwave, you're in charge now." Shockwave: "Excellent." Starscream: "<sigh> Again?" Shockwave: "Soundwave, transform." Soundwave: "Affirmative." <transforms and starts playing ''The Touch''> Starscream: "Why this song?" Shockwave: "When your hit percentage exceeds mine, you may choose the soundtrack!" ''Unlock the Decepticons' second in command, Shockwave, only when you preorder Transformers: War for Cybertron at Gamestop. Power to the players. Rated T for Teen.''

* '''DLC Trailer''' [https://www.youtube.com/watch?v=yqbQl4N5JME 1:00]
: Notes: Gameplay footage of the DLC soundtracked to [[Stan Bush]]'s ''[[Till All Are One (Transformers Theme)|Till All Are One]]''.
: [Onslaught] [Scattershot] [Shockwave] [Jazz] [Demolishor] [5 New Characters] [4 New Multi-Player Maps] [New Map and Character Pack Available 07.27.10]
{{-}}

==2010 Transformers toyline==
This was the first time an entire Transformers toyline was advertised without their being some type of media directly tied to it. Since the toyline was a mishmash of styles, it only makes sense that the commercials were a bit of a stylistic mismash as well. They generally stuck to the idea of showing off the toys in outdoor cityscape dioramas, except for the Reveal the Shield ad that opted for a spaceship wreckage type diorama, but the graphical transitions and narrative styles varied considerably.
===2010===
[[File:PCC commercial.jpg|upright=1.4|thumb|It's time to duel!]]
* '''[[Power Core Combiners]]''' [http://www.youtube.com/watch?v=vxLrS3XwIaA 30 sec], [https://www.youtube.com/watch?v=GI5w_Ql1LdE 15 sec]
: Narration: [[2006-2007 Guy]]
: Toy segment: [[Huffer (PCC)|Huffer]] and [[Smolder (PCC)|Smolder]] seem to fly by buildings in robot mode while side-by-side in their own camera shots. Then [[Skyburst (PCC)|Skyburst]] flies to his drones before transforming, first to robot mode and then to combiner torso mode, in order to demonstrate [[Power Core Combination]]. [[Bombshock (PCC)|Bombshock]] combines with his drones and other Power Core Combiners are shown in their combined forms.
: ''Power Core Combiners! The battle between the Autobots and Decepticons is changing! New combiner technology lets a commander lead his Power Core drones OR combine forces with them to create a Bigger, BADder, BOT! With Power Core Combiners, the battle is always changing! More robots! More possibilites! More power at your command! Power Core Combiners.''

* '''Leader Starscream and Optimus Prime''' [https://www.youtube.com/watch?v=Vdu-6NGC2sg 30 sec], [http://www.youtube.com/watch?v=eQ1I2qEIZKA 15 sec]
: Narration: 2006-2007 Guy
: Toy segment: [[Starscream (Movie)/toys|Starscream]] is located and hunted down by [[Optimus Prime (Movie)/toys|Optimus Prime]], [[Bumblebee (Movie)/toys|Bumblebee]] and [[Sideswipe (Movie)|Sideswipe]].
: Notes: The toy segment is followed by a plug for the [[Hunt for the Decepticons]] online game.
: ''NEW! Transformers: Hunt for the Decepticons! Starscream has been located on Earth, preparing to attack. And the Autobots need your help to hunt him down. You can look for codes in specially marked packages. Enter them at Transformers.com, then hunt, locate and battle the Decepticons! Together, you and the Autobots have the power to stop Starscream! Transformers: Hunt for the Decepticons. Each sold separately. Change time may vary. Ask a parent before going online.''

* '''Battle Ops Bumblebee''' [http://www.youtube.com/watch?v=TtlT_JtH42I 30 sec], [http://www.youtube.com/watch?v=n94lcULZGGU 15 sec]
: Animation: Bumblebee flipping his mask down and looking at the camera for the introduction, Bumblebee continuing to look at the camera for the end.
: Narration: 2006-2007 Guy
: Toy segment: A four-way split screen shows clips of Bumblebee in all four of his modes, with one mode per quadrant. The quadrants then pull to the exterior to reveal a full size clip of his Guardian vehicle mode, followed by his Battle vehicle mode as the narrator begins to describe the four modes. He continues as a pair of hands transforms Bumblebee to his two robots modes and demonstrates the electronics for both modes.
: ''NEW! Battle Ops Bumblebee is a four in one warrior. Racing into action with two vehicles modes! Guardian and Battle! Bumblebee stands tall, converting into supersized robot guardian!'' Bee toy: "I will protect you." ''But when the Decepticons attack...'' Bee toy: "Shields down." ''...he powers up, ready to fight in battle mode!'' Bee toy: "Let's rock!" ''Four modes, one powerful Autobot! New Battle Ops Bumblebee! Change time may vary.''

[[File:2010 McDonalds Commercial.jpg|upright=1.4|thumb]]
* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=2NETH0bv_FY 15 sec TF segment only]
: Notes:Three kids, one has curly hair, one has long hair and one has short hair, sit at a kitchen table eating their [[McDonald's]] Transformers Happy Meals. The curly-haired kid gets up to leave and declares "Bumblebee is gonna guard my McNuggets. If you take anything, he'll blast you back to Cybertron!". His friends call his bluff and, much to their surprise, find themselves floating in space.
: "Bumblebee is gonna guard my McNuggets. If you take anything, he'll blast you back to Cybertron!" "Yeah, right." ''You can take on the Decepticons with Transformers action figures. There's one inside your McDonald's Happy Meal.'' "I thought he was kidding."

* '''Reveal the Shield''' [http://www.youtube.com/watch?v=2ImjgEnXV8s 30 sec]
: Narration: Unknown.
: Toy segment: [[Cyclonus (G1)/toys|Cyclonus]], [[Lugnut (TF 2010)|Lugnut]] and [[Hot Rod (G1)/toys|Rodimus]] strike dynamic poses in a poorly lit area resembling spaceship wreckage while the narrator provides the backstory. The spot ends with Rodimus, [[Grapple (G1)|Solar Storm Grappel]] and [[Jazz (G1)/toys|Autobot Jazz]] stare down Cyclonus, Lugnut, ...and [[Tracks (G1)|Turbo Tracks]]? This must be [[Total War!|total war]].
:Notes: To be fair, Tracks being with the Decepticons does play into the whole unknown allegiance gimmick.
: ''New Transformers are arriving on Earth, to join the battle. Each one scans a unique vehicle form and brings new powers to the fight. But whose side are they on? Autobot or Decepticon? It's up to you to discover their alliegance. Reveal the Shield and find out.''

== Speed Stars ==
Being a new format for Transformers, Speed Stars ads made sure to point out that these toys were found in the ''vehicle'' aisle.
=== 2010 ===
[[File:Stealth Force Prime Ad.jpg|upright=1.4|thumb|]]
* '''Stealth Force Optimus Prime''' [http://www.youtube.com/watch?v=HufDT8lmUX8 20 sec]
: Animation: Optimus Prime driving out from behind the [[Speed Stars]] logo.
: Narration: Dynamic!
: Toy segment: [[Optimus Prime (Movie)/toys|Optimus Prime]] patrols a city street in Stealth Mode before switching Battle Mode to take on [[Megatron (Movie)/toys|Megatron]]. He is then joined as he speeds down the street by [[Bumblebee (Movie)/toys|Bumblebee]] and [[Inferno (G1)|Inferno]].
: ''Introducing Speed Stars. Optimus Prime patrols the streets in stealth mode. And with a push of a button, he shifts into battle mode. Ready to take on Megatron! Speed Stars Transformers are gearing up and taking the battle to the road. New Speed Stars Transformers. Each sold sepearately, in the vehicle aisle.''

* '''Bumblebee Track Set''' [http://www.youtube.com/watch?v=yvZT7CngRJk 20 sec]
: Narration: Dynamic!
: Toy segment: A kid plays with Bumblebee, having him zoom along his track set on a mission with an undisclosed purpose.
: Notes: A clip from ''[[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]]'' of Optimus Prime decking Megatron is used to help highlight the set's smashable Megatron figure.
: ''Introducing Speed Stars. Bumbleebee's on a mission, in the new Bumblebee Track Set. Launch into action. Crank it up! Max out the speed and defeat Megatron.'' Kid: "Yeah!" ''The new Speed Stars Transformers Bumblebee Track Set. Comes as shown. In the vehicle aisle.''

==Prime==
{{main|Commercial/Prime}}

==Dark of the Moon==
The third entry in the live action movie franchise, ''Transformers: Dark of the Moon'' had a hefty ad campaign like it's predecessors.
{{main|Commercial/Dark of the Moon}}

==Kre-O==
Kre-O flipped the animation/toy segment proportion of previous Transformers ads around. It focused almost entirely on CGI animation of the building sets, with only brief segments of the actual bricks being assembled and disassembled in fast motion. Kre-O's animation snippets started with straight forward action scenes. Beginning with the "[[The Great Brick Giveaway]]" contest ad however, they shifted to being more comedic with the Decepticons being depicted as largely hapless. It resulted in some of the most memorable Transformers ads since Beast Machines.

=== 2011===
[[File:Kre-oTransformersTeaserTrailer.jpg|upright=1.66|thumb]]
* '''KRE-O Transformers teaser trailer''' [http://www.youtube.com/watch?v=PcsNMTqpBAE 30 sec]
: Animation: CG Kre-O Transformers duke it out.
: Narration: [[KREO-O Deep Voice]].
: Notes: Uploaded [[June 30]], [[2011]]. Bumblebee's voice is not provided by [[Dan Gilvezan|any]] [[Mark Ryan|of]] [[Bumper Robinson|his]] [[Johnny Yong Bosch|previous]] [[Nicole Dubuc|voice]] [[Will Friedle|actors]]. In fact it sounds similar to the voice {{w|Seth Green}} uses for {{w|Family Guy|Chris Griffin}}.
:'' They came to our world... [[Commercial/Transformers (2007)|most have come to destroy us... some have come to protect us...]] and now there's a whole new way to battle, because the Transformers have never been built like this. New K-Reo Transformers. The Transformers battle has never been bigger.'' [[Bumblebee (Kre-O)|Bumblebee]]: "Never been smaller either." ''The battle begins at KRE-O.com. As your parents before going online.'' "KRE-O!"

* '''KRE-O Transformers A''' [https://www.youtube.com/watch?v=24hYu-2CT5w 30 sec]
: Animation: Same as the teaser trailer.
: Narration: Unknown.
: Toy segment: The Bumblebee set is assembled, disassembled and reassembled.
: Notes: Very similar to the trailer, but with a different narrator, a slightly different narrative and an added toy segment briefly showing the Bumblebee set being built and rebuilt in fast motion.
: ''New KRE-O Transformers construction sets. They came to our world...most have come to destroy us...some have come to protect us... The Transformers are BUILT. TO. BATTLE. New KRE-O Transformers. Build in robot mode, rebuild in vehicle mode. And race to the next battle! New KRE-O Transformers construction sets. Each sold separately.'' "K-REO!"

* '''KRE-O Transformers Online Exclusive''' [http://www.youtube.com/watch?v=PMYBJgfaAww 30 sec]
:Uploaded June 30, 2011.
: Animation: [[Starscream (Kre-O)|Starscream]] and [[Megatron (Kre-O)|Megatron]] battle [[Optimus Prime (Kre-O)|Optimus Prime]], [[Ratchet (Kre-O)|Ratchet]] and Bumblebee in the desert. The action scenes have scenes of the Bumblebee KREO set building itself and coming to life interspersed between them.
: Narration: KRE-O Deep Voice
:[The action builds...] [When you build!] ''The battle begins at KRE-O.com.'' "KRE-O!"

* '''KRE-O Transformers B''' [https://www.youtube.com/watch?v=dLkidGBGqGE 30 sec]
: Animation: [[Starscream (Kre-O)|Starscream]] and [[Megatron (Kre-O)|Megatron]] battle [[Optimus Prime (Kre-O)|Optimus Prime]], [[Ratchet (Kre-O)|Ratchet]] and Bumblebee in the desert. The action scenes have scenes of the Bumblebee KREO set building itself and coming to life interspersed between them.
: Narration: Unknown,
: Notes: Similar to the online exclusive with different narration. The narrator tells a whopper by saying "You've never been able to build Transformers in bricks before." [[Built to Rule!|AHEM]].
: ''New KRE-O Transformers building sets. You've never been able to build Transformers in bricks before. '''Now''', you can build Optimus as a vehicle and rebuild him as a robot, to take out the Decepticons. Rebuild Bumblebee from a robot to a vehicle, to chase down the enemies and launch a full out attack. Build your favorite Transformers character with new KRE-O Transformers building sets. Each sold separately.'' "KRE-O!"

* '''The Great Brick Giveaway''' [https://www.youtube.com/watch?v=7TZOYGgc3hw 30 sec]
: Animation: Optimus Prime walks through a desert and up to a huge stack of boxed KRE-O Transformers sets. As he walks, he tells us about the contest and dispenses with attacks from Starscream, Megatron and Shockwave in succession. Bumblebee talks about the contest rules in front of a flat screen monitor, on top of the giant stack of boxes.
: Narration: Unknown actors as Optimus Prime and Bumblebee. The actor for Bumblebee is the same from the previous KRE-O ad.
: Optimus: ''It's a great brick giveaway at KRE-O.com! And there's a chance to win one prize every hour for six straight weeks! That's one thousand KRE-O construction sets!'' Bumblebee: ''With your parents' permission visit KRE-O.com for official rules. No purchase necessary, many will enter, few will win.'' "KRE-O!"

=== 2012 ===
[[File:KreoBattleForEnergonCommercial.jpg|upright=1.66|thumb]]
* '''"Battle for Energon" building set''' [https://www.youtube.com/watch?v=gADgqYuCH8U 30 sec]

: Animation: [[Tank Driver]] steals a shard of [[Dark Energon]] being held inside a bank. He is chased out by [[Security Officer]] and runs into the foot of Megatron, knocking him onto his back. Megatron grabs the Dark Energon shard, but Tank Driver hangs on, even with energy beginning to radiate from the crystal. Megatron gets decked by Optimus Prime. Somewhere else in the city, Optimus Prime speeds through an intersection and carelessly rams Megatron in his tank mode while a [[human]] watches from the nearby sidewalk. The collision results in an explosion which forces the human to flee from projectile debris. Optimus and Megatron then duke it out in robot mode, with humans fleeing the scene. A kick to Megatron's face allows Prime to recover the dark energon. Kreon Optimus throws Kreon Megatron behind bars with Tank Driver occupying an adjacent cell.
: Narration: [[Dynamic!]].
: Toy segment: Sped up footage of the Prime and Megatron sets being built into robot form, torn down and then rebuilt into their vehicle forms.
: Notes: Uploaded [[October 30]], [[2012]].
: ''NEW. KRE-O Transformers building sets. The dark energon has been stolen. By Megatron. And only Optimus Prime can stop him! You can build these Transformers in robot mode. '''Or''' rebuild them in vehicle mode. Taking the Transformers battle to the streets! It's Megatron versus Optimus Prime in the Battle for Energon! New KRE-O Transformers building sets. With Optimus Prime, Megatron, and new Kreon figures.'' "KRE-O!"

=== 2013 ===
The 2013 Kre-O Transformers building sets were tied into the ''Transformers Prime: Beast Hunters'' subline. No other Kre-O ads are known to have been produced that year.

* '''KRE-O Transformers Micro Changers and Combiners Construction Sets''' [http://www.youtube.com/watch?v=Zh_4xY_UTS8 30 sec], [http://www.youtube.com/watch?v=fayfPfIb5Kk 15 sec]
: Animation: A huge Kreon battle takes place on a lightly forested field. [[Springer (G1)|Springer]] takes down [[Ripclaw]]. [[Silverbolt (G1)|Sliverbolt]] pounds [[Swindle (G1)|Swindle]] into parts, then blasts [[Tantrum (G1)|Headlock]]. This happens just before [[Scorch (G1)|Singe]] drives up, then transforms and leaps into a corkscrew spin, ending with a missile blast. Someone with a high pitched voice: (in dismay) "No, they're combining!" The Combaticons and Predacons combine. A blue generic, Springer, [[Warpath (G1)|Warpath]], and Singe are chased by [[Predaking (G1)|Predaking]] and [[Bruticus (G1)|Bruticus]]. This causes the generic and Warpath to run into each other and Silverbolt, of all bots, to complain that the combiners are showoffs. Ripclaw torches Springer's backside.
: Narration: Unknown.
: Toy segment: A pan through half of the Wave 1 Microchangers plus Silverbolt and [[Fireflight (G1)|Firestrike]]. Fast motion transformation of Singe, Springer, [[Bludgeon (G1)|Bludgeon]], and [[Airachnid (Prime)|Airachnid]] to vehicle mode. Fast motion combination of the Predacons and Combaticons into Predaking and Bruticus, respectively. A pan through various Preview Wave, Wave 1, and Combiner Microchangers.
: Notes: Uploaded [[March 19]], [[2013]]. Silverbolt is not voiced by [[Charlie Adler]]. Involved in the mega battle scene are a number of duplicates, presumably due to the cost of working up a whole bunch of different CGI models. The scene includes two each of [[Spinister (G1)|Spinister]], [[Headstrong (G1)|Torox]] and [[Tantrum (G1)|Headlock]], three each of Ripclaw (one without wings), Springer, and [[Brawl (G1)|Brawl]], four [[Divebomb (G1)|Divebomb]]s, ''five'' Warpaths and '''''six''''' each of Silverbolt and Singe. Know that, surprisingly, there's only one [[Razorclaw (G1)|Razorclaw]].
: ''New from KRE-O! Transformers: Microchangers!'' "Catch ya on the flip side!" "Yeah!" ''You can build new Microchangers as robots, or rebuild them as vehicles for battle.'' "You're nothing!" "No, they're combining!" ''Watch out for all new combiners! Microchangers Combiners build together, into colossal Transformers robots!'' "IIIIII got them. I got them!" "Showoffs!" ''Collect them all and build your battle at KREO-O.com! Ask a parent first. All new K-REO Microchangers and Combiners. Each sold separately.'' "KRE-O!" "Ow ow ow ow ow ow!"


=== 2014 ===
All of the 2014 Kre-O building sets were tied into that year's live action movie, ''[[Transformers: Age of Extinction (film)|Transformers: Age of Extinction]]''. As such all of that year's Kre-O advertising focused on those sets and the limited amount of non-AOE Kre-O product did not receive ads. There was a generic Kre-O ad however, which featured both the Transformers and Dungeons & Dragons Kre-O themes.

*'''K-REO: Build With Attitude''' [https://www.youtube.com/watch?v=i5HMXAS4vqs 30 sec]
: Animation: Excerpts from previous Kre-o Transformers and Dungeons & Dragons ads.
: Narration: Unknown.
: ''In a world...built out of small plastic bricks...'' "Hit the bricks bud!" ''K-REO! Brings you an exciting way to build and play!'' "Time to build up!" ''From the robots of KRE-O Transformers, who are always armed and ready for a fight, to the orcs of KRE-O Dungeons & Dragons who find new ways to battle. Look for more Kreon videos and games at K-REO.com. Ask a parent first. K-REO, build with attitude.'' "K-REO!"

{{main|Commercial/Age of Extinction#Dino Force}}

=== 2015 ===
* '''Battle Changers''' [http://www.youtube.com/watch?v=7h20AJOLLzw 15 sec]
: Animation: Autobot logo built from Kre-O bricks. Grimlock finds out, to his surprise, that "With new Kre-o Battle Changers, you can build and convert!". Grimlock pauses from bashing Decepticons to test the claim by switching Bumblebee between modes until he breaks in half. Bumblebee reacts with audible disappointment: "Aw man!".
: Narration:
: Toy segment: Fast motion assembly and conversion of Bumblebee.
: Notes: Bumblebee is voiced by his usual unknown KRE-O voice actor. Grimlock is voiced by an unknown actor taking inspiration from [[Gregg Berger]]'s portrayal. The ending "KRE-O!" yell is handled by Grimlock this time instead of Bumblebee. We're guessing Bee was beside himself.
: ''With new KRE-O Battle Changers you can build '''and''' convert!'' "Me can? Robot! Car! Robot! Car! Robot!" "Aw man!" ''Build! Convert. And kick butt with new KRE-O Transformers Battle Changers. Each sold separately.'' "KRE-O!"

==Rescue Bots==
Rescue Bots brought back musical narration for its advertising, the first two years using a melody unique to the commercials, thereafter switching to shorter bits of singing to the tune of the cartoon theme. Rescue Bots also went back to the traditional balance of animation and live action segements, with some animation at the start of the ad followed by footage of kids playing with the toys.
=== 2011 ===
==== Toys ====
[[File:RescueBotsOnlineExclusiveTrailer.jpg|upright=1.66|thumb|Optimus' hopes of defending his 200 [[Units of length|mechanometer]] title were dashed by a pulled hamstring.]]
* '''Rescue Bots Online Exclusive trailer''' [http://www.youtube.com/watch?v=1RXpHdIoJFo 1:20]
: Notes: Uploaded August [[2011]]. The narrator introduces the concept of the [[Transformers: Rescue Bots (franchise)|Rescue Bots]] while a young boy plays with the toys and demonstrates their features.
:{New from Transformers, Res-cue-Bots!} ''Rescue Bots are fun, easy to use Transformers toys, especially designed for your little hero. Perfect for preschoolers, Playskool Heroes brings the excitement of big boy brands to little boy hands with the all new Transformers Rescue Bots. Each Resuce Bot converts simply, so preschoolers can easily do it themselves, using gross motor skills to test twisting, pulling, and prying. Pull both ends of Bumblebee to change from car to robot. Then simply push them back together for vehicle mode. Bend Optimus Prime's legs down like a lever to convert into a robot and then push back to covert to truck. With Chase the Police Bot, you pull the lightbar to convert to robot, then push the light bar to change to vehicle mode. Use Heatwave's ladder like a lever to change into a robot. Push the ladder back down to covert to firetruck. Twist Blades' helicopter knob to change into a robot. Twist it the opposite direction to convert back to helicopter. And Boulder the Construction Bot. Pry his arms apart to turn into a robot. Then, push his arms back to change into a bulldozer. Transformers: Rescue Bots. All the fun of Transformers, made for little heroes.'' {Res-cue-Bots!}

* '''Rescue Bots figures and Fire Station Prime''' [https://www.youtube.com/watch?v=sZe8vnAINcs 30 sec]
: Animation: CGI [[Optimus Prime (WFC)|Optimus Prime]], [[Bumblebee (WFC)|Bumblebee]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]], [[Blades (RB)|Blades]], and [[Boulder]] come running (or flying) out of [[Fire Station Prime]]. Prime, Bumblebee and Chase watch as Heatwave puts out a fire. The whole group gets into a heroic V-formation.
: Narration: Unknown.
: Toy segment: A pan over of [[Fire Station Prime]], Optimus Prime, Bee, Boulder, and Blades. Close up of two sets of hands transforming Chase and Heatwave to robot mode simultaneously. [[Cody Burns]] is placed into Heatwave and driven out of Fire Station Prime. Fire Station Prime is transformed. Heatwave is transformed to robot mode again. Fire Station Prime is transformed again. [[Jack Tracker]] rides the elevator with his jetpack. The Fire Station's water cannon is used to put out a fire. Cody Burns slides down the fire pole. Chase transforms to car mode.
: Notes: The narration of this ad consists of an unknown singer singing about the heroism of the Rescue Bots and what's going on in the toy and animation clips.
: {New from Transformers! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Fire station changes to Optimus Prime. Heatwave! Put out those fires crew. Rescue Bots ready any time. To put out fires and team up with youuuuuuuuuu! Res-cue-Bots! Rescue Robots sa-ving the day. Working together, the Rescue Bot way. Res-cue-Bots!} ''Transformers: Rescue Bots. Fire Station Prime and figures each sold separately. Heroes start here.''

==== Cartoon ====
* '''[[Family of Heroes|Sneak]] [[Under Pressure|Preview]]''' [http://www.youtube.com/watch?v=vvmWguZ6VXc 30 sec]
: Animation: Excerpts from the cartoon.
: ''Saturday!'' "Follow these coordinates." ''The Hub transforms your morning with an all-new sneak peak.'' "Robots! Transform!" ''New Autobots...'' "We are happy to join the battle sir." ''...new adventures...brand new series.'' "Less talk, more action." ''Be the first to catch the hour long Hub sneak peak.'' "Thought you'd never ask." ''Transformers: Rescue Bots. Saturday starting at noon Eastern, 9AM Pacific. Only on the Hub.'' "Roll to the rescue!"

=== 2012 ===
==== Toys ====
[[File:RescueBotsMobileHeadquartersCommercial.jpg|upright=1.66|thumb]]
* '''Mobile Headquarters''' [http://www.youtube.com/watch?v=cWSNpre6NBE 15 sec]
: Animation: The same clip of CGI Autobots getting into a V-formation as used in the previous commercial.
: Narration: [[Rescue Bot Guy]]
: Toy segment: The ladder of the headquarters is raised with Cody Burns in the basket. The vehicle is converted to base mode and Cody is dropped into the passenger compartment of Optimus Prime. Prime rolls out from the headquarters.
: Notes: The narration is a song again with different words but the same tune.
: {Trannnsformers: Rescue Bots, it's time to roll. Chase and Heatwave out on patrol. Open up headquarters, don't delay. Roll out with Optimus and save the daaay! Res-cue-Bots!} ''Transformers Rescue Bots and Mobile Headquarters each sold separately. Batteries not included.''

* '''Bots & Robbers Police Headquarters''' [http://www.youtube.com/watch?v=T5BjayxBJ7s 15 sec]
: Animation: CGI Autobots forming into a V-formation.
: Narration: [[Rescue Bot Guy]]
: Toy segment: Chase is deployed from the police headquarters; he returns to the headquarters and locks the criminal in the jail cell.
: Notes: This ad has yet another narration song. The playset is referred to as the Rescue Bots Police Headquarters in the ad.
: {Trannnsformers: Rescue Bots, are on the scene. First to respond, they work as a team. Chase the Police Bot speeds away, catches the robber and saves the daaay! Res-cue-Bots!} ''Transformers Police Headquarters and Rescue bots figures, each sold separately.''

==== Cartoon ====
* '''Season 1 premiere promo''' [https://www.youtube.com/watch?v=YMZqT8GzAZg 30 sec]
: Animation: Excerpts from the cartoon.
: ''Coming to the Hub on Saturdays. When you're in need...'' "Rescue Bots, Roll to the Rescue!" ''They're the first on the scene.'' "Wherever there is an emergency, there are Rescue Bots." ''Heatwave, Chase, Boulder, and Blades!'' "Hi." ''They've got a mission to serve and protect [[Griffin Rock|our planet]], and that's just what they planned to do!'' "Yeah, what he said." ''Roll out, with the Transformers Rescue Bots. Only on the Hub. Check local listings.''

* '''Season 1 promo''' [http://www.youtube.com/watch?v=To6iSieJVOY 30 sec]
: Animation: Excerpts from the cartoon.
: ''Saturdays on The Hub.'' "Rescue Bots, Roll to the Rescue!" ''They're the first on the scene.'' "Wherever there is an emergency, there are Rescue Bots." ''Heatwave, Chase, Boulder, and Blades!'' "Hi." ''They've got a mission to serve and protect [[Griffin Rock|our planet]], and that's just what they planned to do!'' "Preferably with high speed pursuits." "Now you're talking!" ''Transformers: Rescue Bots. Check local listings, only on The Hub.'' "We are happy to join the battle, sir."

* '''Season 1 [[It's a Bot Time|2]]-[[Bot to the Future|parter]] promo''' [http://www.youtube.com/watch?v=ikd0LRByc9A 30 sec]
: Animation: Excerpts from the cartoon.
: "What did Morocco do to Griffin Rock?" "Whatever it was, we have to undo it." ''Saturday on The Hub. Bumblebee and Optimus Prime join the Rescue Bots.'' "We suspected you might need some assistance." ''And in order to foil Doctor Morocco's evil plan--'' "Capture those robots." ''they'll need all the help they can get.'' "They've walled us in." ''A special 2-part episode of Transformers: Rescue Bots.'' "I like the sound of that." ''Check local listings. It can happen, only on The Hub.''

==== Other ====
* '''Rescue Bots "Roll to the Rescue" DVD and The Adventures of Chuck and Friends DVD''' [http://www.ispot.tv/ad/77wI/the-adentures-of-chuck-and-friends-transformers-rescue-bots-dvd 15 sec]
: Animation: Excerpts from the ''Transformers: Rescue Bots'' and ''[[w:The Adventures of Chuck and Friends|The Adventures of Chuck and Friends]]'' cartoons.
: Narration: Unknown.
: Notes: Excerpts of animation play as the narrator tells us about "two new DVDs rolling out tons of fun" that are "packed with fun-filled adventures and activities".
: ''Two new DVDs, rolling out tons of fun.'' "Muffler's up!" "Friends for the long haul!" "Rescue Bots, roll to the rescue!" ''Packed with fun-filled adventures and activities. Now available at Target. Rated TV-Y and TV-Y7''

=== 2013 ===
==== Toys ====
* '''Energize figures''' [https://www.youtube.com/watch?v=URF5AjMVmkc 15 sec]
: Animation: Bumblebee and Heatwave race to the scene of a burning building and a road that's splitting apart. All the Autobots raise their Energize tools to the air; Bumblebee uses his jackhammer to demolish rubble. Heatwave uses his "water" cannon to put out a fire.
: Narration: [[Rescue Bot Guy]]
: Toy segment: Bee and Heatwave are pushed along, then Bee is transformed. Group shot of all the figures in robot mode. Bumblebee breaks through a wall in robot mode, then Boulder does the same in vehicle mode. Heatwave deals with a burning building. Two kids celebrate while all the figures stand in front of them.
: Notes: Sadly, there's no catchy tune this time.
: ''Emergency! Transformers: Rescue Bots respond! When disaster strikes, Rescue Bots convert to robots. With all new Energize tools. New tools, new rescues. Transformers: Rescue Bots. Each sold separately.''

==== Cartoon ====
* '''Marathon promo''' [http://www.youtube.com/watch?v=R3Otbnk4H74 30 sec]
: Animation: Excerpts from the cartoon.
: ''Saturday at 12:00 PM Eastern. Have no fear, The Hub is here--'' "Rescue Bots, Roll to the Rescue!" ''to save your Saturday! We're amping up your afternoon with eight episodes of Transformers: Rescue Bots right in a row. By adding action, diverting danger--'' "It's go time." ''and saving your Saturday from total disaster.'' (explosion) "This is a job for heavy machinery." ''Transform your Saturday with Transformers: Rescue Bots. Saturday at 12:00 PM Eastern, 9:00 Pacific, only on The Hub.''

==== Other ====
[[File:BeamBoxCommercial.jpg|upright=1.66|thumb|"All right, Beatrice, there was no alien. The flash of light you saw in the sky was not a UFO. Swamp gas from a weather balloon was trapped in a thermal pocket and reflected the light from Venus."]]
* '''Beam Box Game System''' [http://www.youtube.com/watch?v=wgtWopfjBXw 30 sec]
: Animation: Brief cartoon excerpt of Optimus Prime saying "Optimus Prime, race to the rescue!", projected on the wall of the "closet".
: Narration: Unknown.
: Toy segment: A young boy invites his friends to step inside...his closet? It turns out to be a surprisingly roomy closet that resembles a dimly lit warehouse. The boy inserts his [[Optimus Prime (WFC)|Optimus Prime]] figure inside his [[Beam Box]] and tells his friends: "Prepare to be amazed!". Optimus Prime is then beamed into a magically appearing video screen. The narrator then proceeds to explain how the Beam Box "beams" the figures into various video games as the kids are shown playing the games.
: Notes: The animation retains the original voice over from [[Peter Cullen]].
: "Guys, step inside. Prepare to be amazed." "Optimus Prime, race to the rescue!" ''Transformers all new Beam Box Gaming System! Insert your Beam Box Rescue Bot and magically beam him into your TV! For cool new Transformers games! And, you can play a new action packed adventure with each new Transformers figure! NEW! Transformers Beam Box. Into the box, out of this world! Comes with one figure. Others sold separately. Batteries not included.''

=== 2014 ===
==== Toys ====
[[File:RescueBotsOptimusPrimalCommercial.jpg|upright=1.66|thumb]]
* '''Rescue Dinobots featuring Optimus Primal''' [https://www.youtube.com/watch?v=HE9vthWhqTg 30 sec]
: Animation/Kidmation:'' Kidmation is back! The boy playing with his Optimus Primal toy, becomes a Rescue Bots animated version of himself and directs Optimus and Heatwave to "roar and rescue" Chase.
: Narration: Unknown.
: Toy segment: A boy plays with [[Optimus Prime (WFC)/toys#Rescue Bots|Optimus Primal]] and [[Heatwave (RB)#electronicdinobottoy|Electronic Heatwave the Rescue Dinobot]] on a living room coffee table.
: Notes: We're back to having a song, but now it's a variation of the cartoon's theme song..
: {Rescue Bots! Optimus Primal!} Boy: "Activate Dino Mode!" Toy: "Transform and roar out!" {Change into dino, just one twist.} Boy: "Roar and rescue!" {Rescue Bots, save, serve, and assist. With you there to guide them and show them the way, Rescue Bots are sav-ing the dayyyyyy!} Boy: "Whoa!" {Rescue Bots! Res-cue Dinobots!} ''Transformers, Rescue Dinobots featuring Optimus Primal. Each sold separately. Batteries not included.'' {Rescue Bots!}

[[File:MixableMashableHeroesCommercial.jpg|upright=1.66|thumb]]
* '''Mixable, Mashable Heroes''' [https://www.youtube.com/watch?v=zUt775EkIS0 15 sec]
: Animation: [[Mr. Potato Head]] works on Optimus Prime in his garage when a transmission comes over the radio telling all Autobots to roll out. The two combine into [[Optimash Prime]]. At the end, a Mr. Potato head with a Starscream body has his Bumblebee helmet spin around his head.
: Narration: Unknown.
: Toy segment: Three boys mix and match Potato Head parts on a living room table.
: "Calling all Autobots! Time to roll out!" ''NEW! Mr. Potato Head Transformers. Change this pocket size tater from vehicle to bot mode and mash him up as part Optimus Prime, part Bumblebee, and even Grimlock! New Mr. Potato Head Mashable Heroes, each sold separately. Mr. Potato Head is ready to save the day!''

==== Cartoon ====
* '''Season 2 [[Road Trip|Premiere]]''' [http://www.youtube.com/watch?v=bciE8EjnMg0 30 sec]
: Animation: Excerpts from the cartoon.
: Live action: A kid does a front flip on a mat in his living room.
: (Cheering noises) "We're gonna need a bigger road." ''Saturday, March 1st.'' "Rescue Bots, Roll to the Rescue!" "I wanted to say that!" ''Your favorite Hub Network heroes are transforming with all-new adventures.'' (Grunt) "I can't believe it's real!" ''The all-new season of Transformers: Rescue Bots. Premieres Saturday, March 1st at 1:00 PM Eastern, 10:00 AM Pacific. Only on the Hub Network.'' "We're on our way!"

* '''Season 2 promo''' [http://www.youtube.com/watch?v=aHGyKVfvIPg 30 sec]
: Animation: Excerpts from the cartoon.
: Live action: At the beginning, a mother grabs her son's face while holding a comb as if to approve his appearance. At the end, an older boy and girl do the robot dance.
: ''This Saturday!'' "Ready, everybody?" "Yep!" ''The Hub Network's Transformers: Rescue Bots is all-new.'' "Our fans will want to see everything!" ''With adventure so incredible, there's only one word to describe it:'' "Interesting." "Awesome." "Incredible." "Fascinating." "Uhhh...[[Gremlin]]s." (Gremlin squeals.) ''Okay, maybe not that word.'' "Let's move, team!" ''Don't miss an all-new Transformers: Rescue Bots. Check local listings. You don't wanna miss this, only on the Hub Network!''

* '''Season 2 Summer promo''' [http://www.youtube.com/watch?v=sJ1xcSwTKG8 30 sec]
: Animation: Excerpts from the cartoon.
: Live action: Shots of a group of kids jumping into and then swimming around in a pool, filmed from the pool's POV. Also a brief segment of the kids doing the robot in bathing suits, presumably poolside.
: ''Saturday! The Hub Network is heating up your summer with all-new episodes of Transformers: Rescue Bots.'' "Hold the elevator, what?" ''All-new episodes of Transformers: Rescue Bots. Every Saturday!'' "Sounds great." ''The Rescue Bots are rolling to rescue your summer from boredom.'' "Because we're awesome." ''Because for them, that's what summer vacation is all about.'' "That sounds about right." ''Transformers: Rescue Bots, all new Saturday at 1:30 PM Eastern, 12:30 Central. Only on the Hub Network. Making Family Fun.''

* '''Transformers July 4th Marathon''' [http://www.youtube.com/watch?v=Dzb56jIR7RI 30 sec]
: Animation: Excerpts from ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'', ''[[Predacons Rising (Prime)|Transformers Prime: Predacons Rising]]'' and ''[[The Transformers: The Movie]]''.
: Notes: This was a [[2014]] marathon featuring the re-titled ''Transformers: The Animated Movie'', ''Predacons Rising'', and various ''Rescue Bots'' episodes. It celebrated not only the American Independence Day holiday but also the thirtieth anniversary of the [[Transformers brand]].
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''

* '''Season 3 Exclusive Preview''' [http://www.youtube.com/watch?v=_IHKP0MO9_U 30 sec]
: Premiered [[July 24]], [[2014]] at [[San Diego Comic-Con]]. The first 30 seconds features [[Blades (RB)|Blades]], [[Boulder]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]] and [[Optimus Prime (WFC)|Optimus Prime]] transforming from vehicle mode to robot mode to dinosaur mode. The remaining 1:12 consists of various clips of Optimus Prime in dinosaur mode, set to an orchestral soundtrack.

=== 2015 ===
* '''High Tide Rescue Rig''' [https://www.ispot.tv/ad/AArK/transformers-rescue-bots-high-tide-rescue-rig-save-the-day 15 sec]
: Narration: Unknown.
: Toy segment: Two kids play with the toys on the porch/deck of a beachfront house.
: {Rescue Bots!} Kid 1: "Someone needs help!" Kid 2: "High Tide, convert to submode." {Transformers High Tide Rescue Rig.} ''Whoa, High Tide, convert to sub mode and save the day!'' "Surf to the rescue!" ''Transformers: Rescue Bots high Tide Rescue Rig comes with one figure. Other figures each sold separately. Adult assembly required.''
{{-}}
=== 2016 ===
[[File:Rescue Bots Griffin Rock Firehouse HQ Commercial.jpg|upright=1.66|thumb|]]
* '''Griffin Rock Firehouse Headquarters''' [https://www.youtube.com/watch?v=hoT3E8q64pQ 30 sec]
: Animation: Optimus Prime steps in front of the Griffin Rock Firehouse and states flatly that <s>Red Warrior needs food</s> "Rescue Bots need help".
: Narration: Unknown.
: Toy segment: A boy runs into his bedroom which magically transforms into the command center of the Firehouse Headquarters. His clothes also magically transforms, into a swanky Rescue Bots jumpsuit. He plays with the playset sitting on a table in the center, issuing commands to the individual Rescue Bots. The end of the ad show him and his bedroom reverting back to their previous state as he continues to play with the toys.
: Notes: Optimus Prime's voice is not provided by Peter Cullen. The jumpsuit is not for sale. Awww.
: {Rescue bots! Firehouse headquarters!} Optimus: "Rescue Bots need help." ''For the first time ever '''you''' can take command of the new Rescue Bots Firehouse Headquarters.'' "Blades, permission to take off from the helipad. Convert and rescue! Boulder, activate the secret command tower and trigger the water cannon! Chase, need back up fast! Use the emergency vehicle launcher. Well done team." {Saving the day!} ''New Rescue Bots Firehouse Headquarters playset comes as shown. Other Rescue Bots figures sold separately. Jumpsuit not for sale.'' "Playskool. He-Roes!"
{{-}}
* '''Griffin Rock Garage''' [https://www.youtube.com/watch?v=s6QvOk5IOg4 15 sec]
: Animation: [[Heatwave (RB)|Hook and Ladder Heatwave]], [[Medix (RB)|Medix]], [[Hoist (RB)|Hoist]], and [[Drake (RB)|Drake]] take off from the Firehouse Headquarters.
: Narration: Unknown narrator with an Australian accent.
: Toy segment: Two kids play with the toys on a table, in front of a cityscape background.
: Notes: This appears to be the first and only instance of a US Transformers ad using narration with a non-American accent.
: {Rescue Bots!} ''Emergency! There's a fire! Roll to the rescue, and join the Transformers Rescue Bots on their mission. Be ready for action and team up to put out the fire. Then, transform the Rescue Bots and save the day! Rescue Bots figures and playsets, out now.''
{{-}}

=== 2017 ===
* '''Optimus Prime Race Track Trailer''' [http://www.youtube.com/watch?v=kU915LDHmFw 30 sec]
: Narration: Rescue Bots guy.
: Toy segment: A father and son act out an avalanche emergency rescue in their living room, using pillows precariously piled on the back of the couch as the avalanche.
: ''Transformers: Rescue Bots.'' Dad: "Rescue Bot reporting to base. We have an avalanche situation. Send back up immediately." Son: "Autobots, we gotta stop that avalanche. Extend the track, and roll out for rescue." Dad: "Hurry, the hillside's crumbling!" Son: "Bumblebee, Blurr, we're running out of time get ready to launch! Altogether now..." Both: "Push!" {Heroes at playayayay...!} ''Transformers Rescue Bots Optimus Prime Race Track Trailer. Adult assembly required. Additional Flip Racers sold separately.''
{{-}}
* '''Optimus Prime Race Track Trailer 2''' [http://www.youtube.com/watch?v=Q5cBLLuqIDM 15 sec]
: Animation: A fluttering checkered flag with the Rescue Bots logo superimposed on top.
: Narration: Unknown.
: Toy segment: A boy and girl play with the playset in front of a raceway background.
: Notes: The announcer does his best auto race announcer voice, complete with echo effect.
: Boy: "It's here!" ''The Optimus Prime Race Track Trailer! Choose. Your. Flip Racer! Take your place...'' Boy: "And they're off!" ''Transformers Rescue Bots Optimus Prime Race Track Trailer. Additional Flip Racers sold separately. Adult assembly required.''
{{-}}
=== 2018 ===
[[File:Rescue Bots Rescue Guard Bumblebee Commercial.jpg|upright=1.66|thumb|]]
* '''Rescue Guard Bumblebee''' [http://www.youtube.com/watch?v=p72YVvgcl8A 15 sec]
: Narration: Unknown.
: Toy segment: A kid uses his toys and an obstacle course built from household items to retrieve tools for his Dad who's working on a car.
: Notes: Talk about being on-brand, not only is the father wearing an Autobot logo t-shirt, but he has two Autobot logos on his toolchest: one on the front and one inside the lid!
: ''Transformers: Rescue Bots.'' "Can you reach my tools?" "We have a mission! Clear the way! Gear up." ''Start your mission with Transformers Rescue Bots Rescue Guard Bumblebee.''
{{-}}

== Bot Shots ==
Bot Shots commercials used a blend of CGI animation and live action footage to set up a fictional world where all the Bot Shots characters are eager to bust out of wherever their human owners keep them, in order to fight. This led to the incongrous characterization of Optimus Prime being a hothead who can be goaded into a fight at the drop of the hat. Judging by their voices, all Bot Shots apparently have a habit of inhaling helium.
=== 2012 ===
[[File:BotShotsOnlineBattleGameTeaserTrailer.jpg|upright=1.66|thumb|Round 1, FIGHT!]]
* '''Bot Shots Online Battle Game teaser trailer''' [http://www.youtube.com/watch?v=AhQEQOzEzps 30 sec]
: Animation: Bumblebee and Starscream trade attacks.
: Notes: A CGI [[Bumblebee (G1)|Bumblebee]] and [[Starscream (G1)|Starscream]] are used to explain the mechanics of the Bot Shots game. Each "x beats y" combination of attacks is shown followed by Bumblebee beating up Starscream with the winning attack. There is no narration in this trailer.
: [Experience Transformers like never before!] [Small bots.] [Big attitude.] [Coming March 2012.] [Battle online at Transformers.com.]

* '''Bot Shots''' [https://www.youtube.com/watch?v=bsx-Z5vQ-6M 30 sec]
: Animation: CGI [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]] collide in vehicle mode, then transform and battle. CGI Bumblebee and Starscream have their own confrontation. Bumblebee bursts through the end shot.
: Narration: Dynamic!
: Toy segment: Two school lockers, with Autobot and Decepticon logos, shudder and shake. Two bookbags, that also have Autobot and Decepticons logos, bulge and glow with red and purple light. The lockers then glow and bulge themselves before a Bot Shot bursts out of each one. Bot Shots break out of the bookbags too, shooting through several full bookshelves before colliding. The Bot Shots from the lockers collide in a hallway. The narrator then describes the Bot Shots while their features are demonstrated on a table...somewhere.
: ''NEW Transformers Bot Shots! New Bots Shots are born to bash! Choose your power, launch into battle, crash your bot, and win! Or take the battle online at Transformers.com with parent's permission. New Bots Shots. Small bots, big attitude. Sold separately.'' Bumblebee: "Yeah, Bot-Shots!"

[[File:BotShotsBattleForTheMatrixCommercial.jpg|upright=1.66|thumb]]
* '''Battle For The Matrix''' [http://www.youtube.com/watch?v=VMqbwoxMVt0 30 sec]
: Animation: The same Optimus Prime/Megatron and Bumblebee/Starscream scenes from the previous ad.
: Live action: CGI Megatron goads Prime into a fight from the window of a neighboring house. Prime takes the bait and they charge at each other, ripping through the walls of the houses.
: Narration: Dynamic!
: Toy segment: Demonstration of the Optimus Prime and Megatron figures battling and launching from their launchers.
: Notes: Megatron and Optimus Prime both have high pitched voices created via sped up playback. As a result both sound similar to Bumblebee whose voice has the same processing.
: ''NEW Transformers Bot Shots!'' Megatron: "Hey you!" Prime: "Who me?" Megatron: "Yeah, you! Bring it!" Prime: "Oh, let's do this!" "You want a piece of this?" "You got it!" ''New Bots Shots are born to bash! Choose your power, launch into battle, crash your bot, and win! Take the battle online at Transformers.com with parent's permission. Battle for the Matrix comes as shown. Other figures sold separately.'' Bumblebee: "Want some of this? Ha, huh! Yeah, Bot-Shots!"

=== 2013 ===
* '''Dragon Track''' [http://www.youtube.com/watch?v=vfuj72wsNNQ 30 sec]
: Animation: Optimus Prime collides with Megatron, but this time it's the version of Megatron that comes with the [[Bot Shots (toyline)#Dragon Track|Dragon Track]].
: Live action: Startled onlookers witness [[Scourge (Cybertron)|Scourge]] bursting through the door of a subway car in order to goad Optimus Prime into a fight. Being the macho idiot that he apparently he is in this universe, Prime takes the bait again and the two charge at each other.
: Narration: Dynamic!
: Toy segment: The Dragon Track is demonstrated and the new moves it allows the Bot Shots to perform are highlighted.
: Notes: The ad also includes a plug for "bashing new beasts" at Transformers.com.
: ''NEW! Transformers Beast Hunters!'' "Bot Shots!" Scourge: "Hey Bot, it's go time!" Optimus Prime: "Oh yeah Beast? Bring it on!" ''The all new Dragon Track! A new Beast Hunter battleground and new moves let you flip, jump and spin! Collect them all! And you can bash new beasts at Transformers.com with parents' permission. New Transformers Dragon Track! Comes with two figures. Other figures each sold separately.'' Scourge: "Beast Hunters! Bot-Shots!"

== Fall of Cybertron ==
''Fall of Cybertron'' may be the most advertised Transformers video game of all time, exceeding its predecessor ''War For Cybertron'' with seven trailers and a tv commercial.
=== 2011 ===
[[File:FOCTeaserTrailerGrimlock.jpg|upright=1.66|thumb|And here we see Yankee slugger Babe Ruth approaching home plate...]]
* '''Teaser Trailer''' [http://www.youtube.com/watch?v=NhMsfJcQKSk 44 sec]
: Notes: A series of black and white (with some red highlights) clips of [[Grimlock (WFC)|Grimlock]] walking through a Cybertronian city, dragging his sword behind him. He then stabs the sword into the ground before transforming to dinosaur mode and roaring. There is no narration via voice or text, save for the ''Fall of Cybertron'' logo at the end.

* '''Cinematic Teaser''' [http://www.youtube.com/watch?v=LVsINYfFG5Q 16 sec]
: Animation: Brief snippets of Prime looking stern, Ironhide decking Starscream, the Autobots standing together, Grimlock transforming, and Grimlock roaring.
: [Prepare] [For The Fall] [Transformers: Fall of Cybertron] [VGA Video Game Awards 12.10.11 Live]

* '''VGA Cinematic Trailer''' [http://www.youtube.com/watch?v=C3E358n7pcI 1:48]
: Animation: Optimus Prime carries an injured Bumblebee away from battle. Starscream flies in, transforms, and tries to slice at Prime with his sword, only to get cut off by Ironhide's fist. Prime continues on, as Jazz fires a blast with his gun shoved into Soundwave's gut. He finally sets Bumblebee down in a clearing, standing up to face the battle alongside Jazz and Ironhide. Megatron stomps on a generic before looking up and noticing the Autobots looking down on the battlefield. He signals the Decepticons to attack Prime, Ironhide and Jazz. The Combaticons form Bruticus, but Prime has backup in the form of the Dinobots. They nod to each other, then Grimlock slams his sword into the ground and transforms to T-Rex mode. The trailer ends with him exhaling a massive amount of flame.
: Notes: This trailer has no narration, instead being soundtracked by [[w:Pucifer|Pucifer]]'s song ''Angel, Angel, What Have I Done?''. The trailer has a rather slow and dramatic pace to it. This trailer debuted during the 2011 Video Game Awards on [[December 10]]th, [[2011]].

=== 2012 ===
* '''E3 Trailer''' [http://www.youtube.com/watch?v=eyW5KMMDjZw 2:11]
: Animation: A war rages on Cybertron between the Autobots and Decepticons. Jazz and the Dinobots take on Bruticus. Megatron and Optimus Prime battle their way towards each other, with Shockwave and Starscream joining Megatron. Optimus takes on all three, quickly dispensing with the subordinates before clashing with Megatron himself. After a brief skirmish, Prime takes a knee and pounds his fist into the ground, causing the ground to open up between Prime and the Decepticons. The opening "ground" turns out to be the Autobot City, Metroplex, heeding the call of the last Prime.
: Notes: The ad has no narration, instead being soundtracked by [[w:Everlove|Everlove]]'s alt rock cover of [[w:Siouxsie and the Banshees|Siouxsie and the Banshees]]' song ''Cities in Dust''. The end features a plug for the G1 Retro Pack.
: "Metroplex heeds the call of the last Prime."

* '''Multiplayer Trailer''' [http://www.youtube.com/watch?v=M9koyQmyVh0 1:35]
: Notes: Features game excerpts of Snarl's dead torso, Warpath running, a firefight on a bridge, fast flipping between various character creation options, a pan out from a Titan style character build to a collage of multiplayer character builds, various other battle scenes, a series of pans around the multiplayer maps, Bumblebee getting blasted, Ratchet, Warpath & Prime coming to his aid, and another battle scene montage with another shot of the remnants of Snarl. The end features a plug for the G1 Retro Pack.
: [Build Your Own Transformers Character] [10 Multiplayer Maps] [Co-Op Escalation Mode]

* '''Launch Trailer''' [https://www.youtube.com/watch?v=crNxuIfEwaA 1:44]
: Notes: Cybertron has been ravaged by the war between the Autobots and Decepticons. Optimus Prime realizes the planet can no longer sustain them and that only one [[Ark (WFC)|transport]] remains. Megatron places the blame for the current situation on Prime. Both sides make plans to journey to another planet. One, according to Shockwave, that is [[Earth|primitive but rich in raw energy]]. Grimlock disagrees with the idea of escaping to another planet, preferring to stand and fight. Metroplex heeds the call of the "Last Prime".
: ''Cybertron. The homeworld we Autobots have strived to protect from the Decepticons, can no longer sustain us. I can only be certain of this: just one transport remains.'' [The Fall Of Their World] Megatron: "This is what you chose Prime, when you defied me! All this, is your doing." [Is The Beginning Of Their Legend.] Shockwave: "The world is primitive, but rich in raw energy." ["Most anticipated game of 2012" -EGMNow.com] Grimlock: "You're weak Optimus! You run when you should fight!" ["A must have game for all Transformers fans" -CBSNews.com Gamecore] Metroplex: "Metroplex heeds the call of the last Prime." ["An E3 2012 Best of Show winner" -Game Informer]

[[File:FOCRetroOptimusPrimeTrailer.jpg|upright=1.66|thumb]]
* '''Retro Optimus Prime trailer''' [https://www.youtube.com/watch?v=KFvFo7SpVzI 30 sec]
: Animation: Starscream leads the Decepticons in an attack, only for G1 Optimus Prime to show up and [[The Touch|recreate a scene]] from [[The Transformers: The Movie]].
: Notes: Starscream and Optimus Prime's voices are provided by their usual ''Fall of Cybertron'' actors.
: Starscream: "Decepticons, attack, ATTACK!" <truck horn followed by familiar music cue> [Unlock history with the G1 retro pack] "Autobots, roll out!"

* '''Commercial''' [http://www.youtube.com/watch?v=e99eyv7-oZI 90 sec], [http://www.youtube.com/watch?v=baf0nYhmYgg 30 sec]
: Animation: Optimus Prime carries Bumblebee away from a battle. He stands over Bumblebee with [[Jazz (WFC)|Jazz]] and [[Ironhide (WFC)|Ironhide]], ready for a fight. Megatron stomps and smashes a generic Autobot. He commands the Combaticons to attack and they combine into Bruticus. Swoop and Slug transform and take off. They join the other Dinobots to take on Bruticus while Prime goes for Megatron. Megatron starts to gain the upper hand and goes for a killing blow. Before he can land it though, Prime calls upon Metroplex.
: ["An E3 2012 Best of Show winner" -Game Informer] ["One of the biggest XBox 360 games of 2012" -IGN] ["The epic Transformers story we've been waiting for" -Playstation: The Official Magazine] [At The End Of Their World] [Their Last Stand Begins] [Experience The Battle] [That Changed Their Fate] [And Decided Our Future]
{{-}}

== Transformers: The Ride - 3D ==
[[Universal|Universal Studios]] has marketed [[Transformers: The Ride – 3D]] pretty heavily for a theme park ride, going so far as to produce multiple trailers, at least one radio specifically tailored for the ride, and multiple commercials. The ride has even been advertised twice during the [[w:Super Bowl|Super Bowl]], one of the most watched television broadcasts yearly in the US. The first time was an ad specifically promoting the upcoming ride during Super Bowl XLVI. The second time was a celebrity endorsement of the Universal Studios parks in general, with former NFL quarterback [[w:Peyton Manning|Peyton Manning]] taking on the role of "Vacation Quarterback" and "leading" a group of park vistors to vacation success. Airing during Super Bowl LXII, the ad featured comedic segments of Manning coaching different visitors at different locations in the park. One of these was meeting the costumed Megatron actor in the area outside the ride.

=== 2012 ===
* '''Teaser trailer''' [http://www.youtube.com/watch?v=eJhY4MxClB4 1:04]
: Notes: After name checking the design team as the ones who brought you The Amazing Adventures of [[Spider-Man]] and [[King Kong]] 360 3-D, footage from the ride is shown. [[Evac (Ride)|Evac]] drives alongside a security fence before transforming and hopping over it. [[Megatron (Movie)|Megatron]] kicks [[Bumblebee (Movie)|Bumblebee]] in the back, knocking what looks like a canister out of Bee's hands and into Evac's. Megatron bursts out of a floor. [[Devastator (ROTF)|Devastator]] grasps at thin air while falling from a building. [[Laserbeak (DOTM)|Laserbeak]] drags...something through a floor of an office building. [[Optimus Prime (Movie)|Optimus Prime]] (speaking to the camera) congratulates some freedom fighters. Optimus Prime is not voiced by [[Peter Cullen]].
: [From the team that brought you The Amazing Adventures of Spider-Man] [King Kong 360 3-D] [And now] [Transformers The Ride-3D] [Ride it this May] "Well done, freedom fighters."

[[File:TransformersTheRide3DSuperbowlAdOptimus.jpg|upright=1.66|thumb]]
* '''Super Bowl XLVI Commercial''' [http://www.youtube.com/watch?v=KorOHqxYSuo 49 sec]
: Notes: Aired [[February 5]], [[2012]]. We appear to return to the broadcast of Super Bowl XLVI only to have the feed interrupted by a message from Optimus Prime. "Humans, you are in grave danger. The Decepticons have taken over, we need your help-" He is blasted then shoved out of the way by Megatron who "finishes" Optimus Prime's thought: "Earthlings, and soon you will all perish!" The feed goes out as on screen text instructs us to "Prepare for Battle" and the narrator tells us to ride the attraction at Universal Studios. Peter Cullen reprises his role as Optimus Prime while [[Frank Welker]] supplies the voice of Megatron.
: "Welcome back to Super Bowl XLVI, live on NB-" <static> "Humans, you are in grave danger. The Decepticons have taken over, we need your help...augh!" "...Earthlings and soon you will all perish!" [Prepare For Battle] ''Transformers: The Ride. Ride it, at Universal Studios Hollywood.''

[[File:TransformersTheRide3DSuperbowlAdMegatron.jpg|upright=1.66|thumb]]
* '''Universal Resort Orlando Trailer''' [http://www.youtube.com/watch?v=ZHpmcRxPpd0 1:33]
: Notes: Optimus Prime delivers a warning about a Decepticon attack on Orlando and makes a plea for help from humankind, only to be interrupted by Megatron. This is an extended and modified version of the message and interruption from the Super Bowl commercial. As such, [[Peter Cullen]] and [[Frank Welker]] voice Optimus Prime and Megatron respectively. The ride footage from the teaser trailer is tacked onto the end.
: "Humans, you are in grave danger. I, am Optimus Prime. I must warn you, that at this very moment the Decepticons are mobilizing to take over Orlando. Their plan is to destroy the human race. They will ravage your planet like they did our own, until it is consumed with death. But hope is not lost. We can rise against evil and defeat Megatron, but we cannot do it alone. Humans, we need your help to defend mankind ''before'' it is too late. Orlando, the time has come to prepare for battle-" "Earthlings, and soon you will all perish."

* '''Universal Studios Hollywood''' [https://www.youtube.com/watch?v=3wGiyrjbA5I 45 sec], [http://www.youtube.com/watch?v=v49qrd6LN00 30 sec]
: Narration: Ed Victor (45 second version only)
: Notes: This is just the on screen text [Prepare For The Greatest Battle You'll Ever Ride] followed by an abbreviated version of the ride footage from the teaser trailer. The longer version has narration by Ed Victor at the end, including a plug for the "PrepareForBattle.com" website and the clip of Prime praising the freedom fighters.
: [Prepare For The Greatest Battle You'll Ever Ride] ''Transformers: The Ride. Ride it at Universal Studios Hollywood.'' "Well done, freedom fighters." ''Enlist now at PrepareForBattle.com.''
{{-}}
=== 2013 ===
[[File:TransformersTheRide3DCommerical.jpg|upright=1.66|thumb]]
* '''Commercial''' [http://www.youtube.com/watch?v=VfCsnAI4IyA 30 sec Hollywood May 25]/[http://www.youtube.com/watch?v=fFTm-CZB-qI 30 sec Orlando Now]
: Narration: [https://www.youtube.com/watch?v=OZjJebYma44 Ed Victor]
: Notes: A metal bar appears out of ice vapor. Megatron takes a swing at Optimus Prime and misses, slamming his fist into the ground. The metal bar rotates as more ice vapor eminates from the bar. Bumblebee rips a small Decepticon apart. A hand reaches for the metal bar. An unidentified arm ([[City of Steel (episode)|with the hand at the end of that arm holding a gun]]) moves towards [[Bonecrusher (Movie)|Bonecrusher]] and shoots him in the face. [[Grindor (ROTF)|Grindor]]? runs. The hand completes its grip on the bar. Two more hands grab the bar. Optimus Prime tries to restrain Megatron with a chain but Megs is able to fire his cannon at the camera anyway. The bar is revealed to be part of a theme park ride being held two men and a woman all wearing 3D glasses. Devastator sucks a car into his mouth. This ad came with either "Ride it [Month] [Day]" or "Ride it now" tags and was used for both Universal Studios Hollywood and Universal Resort Orlando.
: [Prepare] [For The Greatest] [Battle] [You'll Ever] [Ride] [Transformers The Ride-3D] ''Transformers: The Ride. Ride it. At Universal Studios Hollywood.''

* '''Radio ad''' [http://www.youtube.com/watch?v=2-rOpJnxRHY Radio ad]
: Notes: The [[Earth Defense Command]] has apparently taken over or been put in control of Universal Studios' marketing department and is using their advertising to get civilians into the park...for some reason.
: ''...for this, Universal Studios: Hollywood is offering their "Buy a day, get 2012 free" pass to the public for a limited time. You and your family can enjoy the park, or what remains of it, all year long for the price of one day. And experience your favorite rides again and again. Like the intense King Kong 360 3D and be able to return this May to live the exciting arrival of Transformers: The Ride - 3D. This offer ends April 29th, 2012 so we ask all civilians to hurry and purchase their annual pass today. This was an official message from the EDC, Earth Defense Command against the Decepticons. Black out dates and restrictions apply. Go to UniversalStudiosHollywood.com for details.''
{{-}}

=== 2018 ===
* '''Peyton Manning: Vacation Quarterback''' [https://youtu.be/PlNoeTWSfe4 1:13]
: Notes: Aired on [[February 4]], [[2018]] during Super Bowl LII. Peyton Manning gives a pep talk to some Universal Studios visitors before the start of their day. He continues to guide the visitors in scenes from various locations in the park. The Transformers: The Ride 3-D scene has {{w|Peyton Manning}} run into Megatron. Megatron asks [[The Transformers: All Hail Megatron|all to hail him]], but Manning asks if he [[Megatron (human)|used to play]] for [[Detroit]]. Megatron is sickened by the sight of Manning.
: Manning: "This is your moment. You are more than a team, you're a family! Now let's get out there and play!" All: "Yeah, woo!" Manning: "Hey, wait for me!" | Manning: "I'm gonna need all of you to push your vacation and go one hundred and ten percent." Boy: "But that's mathematically impossible!" Manning: "With an attitude like that, it sure is." | Manning: "You know, I really wanted to play Quidditch, but we're kind of a football family." | Girl: "Interception!" Manning: "Cheap shot. I don't deserve that." | Megatron: "All hail Megatron!" Manning: "Didn't you play for Detroit?" Megatron: "The sight of you sickens me." | Manning: "Akaio." Girl: "It's Accio." Manning: "Acceo." Girl: "Accio!" Manning: "I got it. Accio. No?" | Manning: "Fear is never an option." Boy: "Oh yeah it is!" Both: "Ahhhh!" | Manning: "Let's see your game face." | Manning: "Ever wonder how it feels to get the cooler dumped on you after the game?" | Manning: "Like that? No?" | Manning: "Whoaaa, son of a-" | Woman: "Is everyone ready? Manning: "Omaha!" ''The off season is on. So take your vacation game to the next level. Universal Parks and Resorts.'' | Girl: "Ugh, you're uncoachable."

== Construct-Bots ==
Construct-Bots advertising featured a strange narration quirk, wherein the line between narration and fiction was heavily blurred. The narrator's voice and Bumblebee's voice are so similar, it becomes difficult to tell when you're hearing the advertising spiel and when you're hearing the character speak in universe. There's a distinct possibility that Bumblebee is supposed to be the narrator himself, and is actually making a sales pitch in and out of universe simultaneously. Construct-Bots, much like KRE-O and Bot Shots before it, relies more heavily on CGI animations of the toys than on actual toy footage.
=== 2013 ===
[[File:ConstructBotsCommercial.jpg|upright=1.66|thumb]]
* '''Toy ad #1''' [http://www.youtube.com/watch?v=qp5z6L9PVI8 30 sec]
: Animation: [[Bumblebee (G1)|Bumblebee]] breaking out of his package; Bumblebee does the Cabbage Patch as [[Megatron (G1)|Megatron]] comes up behind him and knocks him down with a back legsweep. Megatron is quite amused by this until Bumblebee turns the table by stripping Megatron's parts off in a tornado of action, leaving him "naked". At the end, Bumblebee busts through the wall seen behind the Construct-Bots Bumblebee and [[Soundwave (G1)|Soundwave]] figures, does a somersault and then points at the camera: "Build ''your'' Bot!"
: Narration: [[Dynamic!]]
: Toy segment: The Bumblebee Construct-bot figure is built to robot mode, changed to vehicle mode and customized with parts from Soundwave.
: Notes: The narration switches from the narrator to Bumblebee with very little change in voice. It's indicated by the animated Bumblebee's lips moving and a slight intonation change. Megatron's laugh, shriek and grunts are provided by an unknown voice actor. The animation was shared with the online video [[Switcheroo!]]
: ''They're finally here! All new Transformers: Construct-Bots.'' "Now, you can build ''your'' bot ''your'' way!" ''Build! Change! Customize. '''You''' can even create your own.'' "Ooh, yeah." ''All new Transformers: Construct-Bots. Each toy sold separately. Download the Construct-Bots app, with parents permission.'' "Build. Your. Bot!"

* '''Toy ad #2''' [http://www.youtube.com/watch?v=uvdWKoDxjak 30 sec]
{{See also|Toys & App TV Commercial}}
: Animation: The Bumblebee breaking out of his package intro is re-used here. Bumblebee transforms into his jet mode and flies around. Much to his dismay he encounters Megatron trying to shoot him down. He is saved by [[Optimus Prime (G1)|Optimus Prime]] ramming into Megatron in truck mode. Megatron is hit so hard, he not only goes flying but all his armor flies off, once again leaving him "naked". Optimus Prime transforms to robot mode.
: Narration: [[Dynamic!]] and unknown describing the app.
: Toy segment: The Construct-Bots app is demonstrated on a tablet PC. The Bumblebee figure is set down next to his package and that of Soundwave.
: Notes: Again, there is little to no distinction between the narrator voice and the Bumblebee voice. Megatron again has a laugh and shriek provided by an unknown actor. Thanks to the amount of animation and the app demonstration, the only actual toy footage is a seven second or so stretch of the Bumblebee figure being set down and then still visible on screen as CGI Bumblebee breaks through the wall, rolls forward and begins speaking to the camera.
: ''New Transformers: Construct-Bots.'' Bumblebee: "Unleash your ultimate Construct-Bots. Oh, no, Megatron." <truck horn> Megatron: "Aughhh!" ''Unleash your ultimate Optimus Prime!'' Other narrator: "Customize your ultimate Transformers Construct-Bots in the app, with parent's permission. And look for all new figures. Each sold separately." Bumblebee: "Unleash '''your''' ultimate Construct-Bots."

* '''Cybertron Construction Zone on CartoonNetwork.com''' [http://www.youtube.com/watch?v=-T4eKlJVSUA 30 sec]
: Animation: None.
: Narration: Unknown.
: Toy segment: Optimus Prime and Megatron laying on circular platforms with their parts spread out around them. A CGI robotic camera analyzes them, and the connected computer system counts 67 pieces for Optimus Prime, 68 for Megatron and declares that there will be no mixing. A set of human hands builds Optimus Prime but finishes by adding Megatron's [[Insignia|faction symbol]], to the astonishment of the narrator. The computer starts to flip out, noting that "This is against protocol." The narrator tells the computer to relax then instructs kids (with the help of their parents) to go to [[Cartoon Network]]'s website to [[Construct-Bots Builder|"construct, customize and convert your own ultimate custom bots."]]
: Notes: The narrator refers to the camera/computer combo as 'Cyborg'.
: ''Welcome to Cybertron Construction Zone.'' "Sixty-seven pieces for Optimus Prime, sixty-eight for Megatron. No mixing." ''Let's get to work kid. Hold on. That's, uh, Megatron's.'' "This is against protocol." ''Relax, Cyborg. Kids, grab a parent and go to CartoonNetwork.com/Transformers to construct, customize and convert your own ultimate custom bots. Should've tried that years ago.''

== Age of Extinction ==
Fourth movie, fourth movie sized marketing campaign.
{{main|Commercial/Age of Extinction}}

==Angry Birds Transformers==
[[Angry Birds Transformers (mobile game)|Angry Birds Transformers]] took a unique approach to advertising the game, by eschewing narration of any type and largely letting animation, gameplay footage and behind the scenes commentary do the talking. With characters as personality filled as the Angry Bird Transformers, the game's endearing brand of humor and a Transformers legend in the form of [[Vince DiCola]] on-hand, who needs a narrator? In addition to having DiCola help compose the music, the Angry Birds team also demonstrated their love of the [[The Transformers (franchise)|80's incarnation of Transformers]] by producing several animated trailers in the style of the [[The Transformers (cartoon)|original cartoon]].

===2014===
====Game====
[[File:AngryBirdsCinematicTrailer1.jpg|upright=1.66|thumb]]
*'''Comic-Con trailer''' [http://www.youtube.com/watch?v=ExD-ZX-Z_Ds 1:06]
: Notes: Uploaded [[July 24]], 2014. [[Red (AB)|Red]] is deployed by [[Astrotrain (G1)|a familiar looking space shuttle]] onto a beach dotted with palms. He runs across the beach and into a jungle, taking out a trio of pigs as he goes. Red stops at the sight of a pile of rocks which transforms into a robot in order to attack him. Red tries to fight back but finds his attack to be ineffective. This prompts him to use a [[telepod]] to call in [[King Pig]] to help him. After defeating the robot, Red goes to shake Pig's hand. Pig does the old "pull hand away and slick back your hair" trick and then laughs at Red. Jerk.

[[File:AngryBirdsCinematicTrailer2.jpg|upright=1.66|thumb|Holy crap Prime. It's just a Taco Bell.]]
*'''Cinematic trailer''' [http://www.youtube.com/watch?v=7lL_rOz2DUY 1:18]
: Notes: Uploaded [[August 29]], 2014. A comet?, streak of light? cross the universe and deposits the [[AllSpark#Angry Birds Transformers continuity family|AllSpark Egg]] onto a planet much like [[Earth|our own]]. The Angry Birds and Pigs race toward a standoff in a rocky, desert-like area. The Allspark egg turns them into the [[Autobird]]s and [[Deceptihog]]s. Nearby eggs are turned into the [[Eggbot (AB)|Eggbots]], who open fire on both groups. They also start turning rocks into automated gun turrets. Red and King Pig have a tense arm wrestling lockup which causes rocks to start flying. This is interrupted by the Eggbots who draw the Autobirds' full attentions. The Autobirds destroy the turrets and chase the Eggbots off towards a volcano. This trailer is an homage to the Season 1 [[title sequence]] of ''[[The Transformers (cartoon)|The Transformers]]'' complete with its own unique theme song (written in part by [[Vince DiCola]] himself), the title text coming out from behind the volcano, and what sounds like a recording of the transforming sound taken from the cartoon. The creators even went so far as to make the animation look like it's an authentic 1980's production ripped from a VHS tape with film defects and tracking issues.
: ''Angry Birds! Transformers! Birds disguised as robots in disguise!''

*'''Gameplay Trailer''' [http://www.youtube.com/watch?v=ejZmRyraq2g 1:07]
: Notes: Uploaded [[September 25]], 2014. A montage of gameplay footage. It is soundtracked to the Angry Birds Transformers theme from the Cinematic trailer.

*'''Character trailers'''
: Notes: Brief demos of the model for the highlighted character.
* "[http://www.youtube.com/watch?v=veUmALdUbfo Red as Optimus Prime!]"
* "[http://www.youtube.com/watch?v=FzLL96i3WPs Chuck as Bumblebee!]"
* "[http://www.youtube.com/watch?v=svl_hrkIGAg Hal as Grimlock!]"
* "[http://www.youtube.com/watch?v=lK0j9Bh2jCM Corporal Pig as Galvatron!]"
* "[http://www.youtube.com/watch?v=jE_GNEGexxg Foreman Pig as Lockdown!]"

*'''Behind the scenes with Vince DiCola and Kenny Meriedeth!''' [http://www.youtube.com/watch?v=0LlkMgAQIkk 2:22]
: Notes: Uploaded [[August 29]], 2014. Vince DiCola and [[Kenny Meriedeth]] talk about what went into creating the soundtrack for [[Angry Birds Transformers (mobile game)|Angry Birds Transformers]]. Emulates a VHS tape with the 80's style logo screen from the Cinematic Trailer and distortion effects on the live action segments.

* '''Launch trailer''' [http://www.youtube.com/watch?v=pp9MW6Yj0NA 1:00]
: Notes: Uploaded [[October 30]], 2014. A mixture of footage from the Cinematic trailer, the Gameplay trailer, and the Character trailers combined with footage of Angry Birds cosplayers at [[New York Comic Con#2014|New York Comic Con 2014]], set to the Angry Birds Transformers theme song. The soundtrack and the new ability to take a teammate into events are highlighted features.
:[Killer soundtrack!]

====Toys====
[[File:Angry Birds Telepods Commercial.jpg|upright=1.66|thumb|]]
* '''Telepods''' [http://www.youtube.com/watch?v=UNmwjCc3Rvg 30 sec]
: Animation: CGI [[Red (AB)|Red]] as Optimus Prime, [[Chuck (AB)|Chuck]] as Bumblebee and [[Hal]] as Grey Slam Grimlock run across a desk chasing and shooting a group of [[Minion Pig#As the Eggbot Army|Minion Pigs]].
: Narration: Unknown.
: Toy segement: A hand transforms the Optimus Prime racer, places it on it's [[Telepod]] stand and then uses the Telepod to transport it into the game. It then does the same with the Bumblebee racer.
: ''NEW! Telepods Angry Birds Transformers gets the bot in the game! All these bots can take out the piggies, but which one to choose? Aw yeah, it's Optimus Prime time! Teleport different birds for different weapons in the game. And blast those Piggies to smithereens. Teleport 'em in for the power to win! You can collect them all and unlock their powers. Figures and app each sold separately, ask a parent to go online. Telepods, power up your game.

===2015===
====Game====
[[File:Angry Birds Deceptihogs Revenge Trailer.jpg|upright=1.66|thumb|One shall stand, two shall fall?]]
* '''Deceptihogs' Revenge''' [http://www.youtube.com/watch?v=sOLaQG34eSM 1:38]
: Notes: Uploaded [[January 14]], 2015. Optimus Prime Bird and Megatron Pig fist-bump as they drive up to the EggSpark. Megatron Pig reaches it first, and is entranced by its glow. Optimus Prime Bird reaches out to him to be helped up... but Megatron Pig laughs maniacally in his face and pulls the fake handshake trick again as the EggSpark upgrades him into Dark Megatron Pig! Dark Megatron Pig kicks Optimus Prime Bird away, and returns to the Deceptihogs' lair. He is followed by the Autobirds, who burst in to find... the Deceptihogs using the EggSpark as a dancelight. This trailer is a sort of "sequel" to the Cinematic Trailer detailed above, animated in the same style. The gameplay footage highlights the "Deceptihogs' Revenge" update.

* '''Best Buddies''' [http://www.youtube.com/watch?v=tnCsp0bVv6g 42 sec]
: Notes: Uploaded [[April 28]], 2015. Bumblebee Bird faces off against a swarm of flying Pigbots, barely holding his own... then spots Heatwave Bird relaxing nearby in a hammock. Perplexed, he goes up to his friend for help, but Heatwave Bird is uninterested... until a stray shot blows off the little umbrella from his drink. Heatwave Bird blows up the Deceptihogs with one shot, before going back to nursing his drink.

* '''Arcee and Airachnid join the team!''' [http://www.youtube.com/watch?v=UwEBZB9mcVs 42 sec]
: Notes: Uploaded [[May 21]], 2015. Arcee Bird does some heavy-lifting at the gym. As she finishes up, she walks by Galvatron Pig, spotting Megatron Pig at a nearby weight station. Galvatron Pig is distracted by Arcee Bird, and picks up her discarded lollypop, while Megatron Pig struggles with the weight he attempted to lift. Airachnid Bird does some yoga stretches, surrounded by japanese lanterns... but gets her leg stuck behind her neck. She hops past Megatron Pig, now at a punching bag. Optimus Prime Bird jogs across the countryside, and meets with Arcee Bird, Airachnid Bird, and Megatron Pig. They jump up in cheer together. Freezeframe.

* '''Meet Bluestreak and Prowl!''' [http://www.youtube.com/watch?v=OMnFZn16BV8 1:00]
: Notes: Uploaded [[July 15]], 2015. Optimus Prime Bird and Arcee Bird are on the run from some Flying Pigbots! Arriving at a cliff edge, they try to fight back, only to find that they are out of ammo. They duck behind a boulder for cover... And are rescued by Bluestreak Bird, teleporting in! Elsewhere, Heatwave Bird and Bumblebee Bird are driving by when... Aww, someone taped over this part with some gameplay footage! This trailer is yet another one made to look as though it was ripped fram a VHS tape. In keeping with the theme, a short portion of another "commercial" can be seen before the Angry Birds: Transformers" footage begins.

* '''Introduction to Energonicons''' [http://www.youtube.com/watch?v=r13C9W01Re8 57 sec]
: Notes: Uploaded [[July 24]], 2015. Nick from the Angry Birds Transformers team covers the subject of "Energonicons," a new feature included in the game as of its "1.6" update. Emulates a VHS tape with the 80's style logo screen from the previous trailers and distortion effects on the live action segments.

* '''Introduction to Crafting''' [http://www.youtube.com/watch?v=GCZFTlNLQ68 1:14]
: Notes: Uploaded [[July 27]], 2015. Nick from the Angry Birds Transformers team covers the subject of "Crafting" a new feature included in the game as of its "1.6" update. Emulates a VHS tape with the 80's style logo screen from the previous trailers and distortion effects on the live action segments.

* '''Introduction to Bluestreak''' [http://www.youtube.com/watch?v=Q7Tr_nY_ruw 49 sec]
: Notes: Uploaded [[July 27]], 2015. Nick from the Angry Birds Transformers team covers the subject of new character "Bluestreak" an addition to the game as of its "1.6" update. Emulates a VHS tape with the 80's style logo screen from the previous trailers and distortion effects on the live action segments.

== Hero Mashers ==
Hero Mashers continues the long history of music in Transformers commercials. This time however, it isn't a rap or rock song. It's a parody of ''[[w:The Hokey Pokey|The Hokey Pokey]]''. That was also the theme of the [https://www.youtube.com/channel/UCnTxu4L55COVpbq7O2U50bQ Hero Mashers advertising] in general. Between Transformers, Jurassic Park, multiple standard [[Marvel Comics|Marvel]] figure ads, and a Marvel ''micro'' figure ad, some poor songwriter has probably heard enough Hokey Pokey to last a lifetime!
[[File:HeroMashersCommercial.jpg|upright=1.66|thumb|No more, Optimus Prime! Grant me mercy, I beg of you! Use a breath mint!]]
=== 2014 ===
* '''Hero Mashers''' [https://www.youtube.com/watch?v=6SK0PfQAdos 30 sec], [https://www.youtube.com/watch?v=6AaaJIvc3W0 20 sec]
: Animation: Megatron battles it out on city street with Optimus Prime, Bumblebee and Grimlock. The three Autobots swap parts all the while and Prime borrows a few of Megs' parts at one point.
: Narration: Unknown.
: Toy segment: None.
: Notes: The narration bookends a parody of the Hokey Pokey, with the song doing the heavy lifting for describing the play pattern.
: ''New Transformers Hero Mashers!'' {1,2,3,4!} (Briskly, to the tune of "The Hokey Pokey") {Optimus stumbles upon, pieces of Megatron. He tries them on for size, and they all fit to his surprise. More powerful than ever, enemies meet their demise, that's what it's all about. Autobots combine, Megatron's missiles miss. Using Grimlock's arms, they stop him with a dino fist. Taking bad guys down is easy, when you're mashing that with this. That's what it's all about.} ''Now there are even more ways to make your ultimate mashup. New Transformers Hero Mashers.''

== Battle Masters ==
[[File:BattleMastersCommercial.jpg|upright=1.66|thumb|Now boys, fight clean. No rough stuff. None of this. Or this. Or this. Or like so. Or this. Or this. Or this. You understand?]]
=== 2014 ===
* '''Trailer''' [https://www.youtube.com/watch?v=LH68rDpKlXo 1:50]
: Animation: The announcer welcomes us to "Transformers Battle Masters Fight Night" as we see a shot of live action fans crowded around the arena with an advertisment of "Optimus Prime vs Megatron" on the flat screen marquee. He proceeds to talk about tonight's matchup as we see Optimus Prime sitting in his lockerroom, contemplating tonight's bout. The narrator says that after "months of intense training" the "night to settle the score" is finally here, as we begin to see a flashback training montage of Optims Prime. The montage shows him benchpressing a smashed SUV, heavybag training using a metal shipping container as his heavybag, and jumping rope in a warehouse using a large chain. Cutting back to the present, Prime throws a couple warmup punches in the air. As Megatron is being announced, he is shown using a standing monitor screen as a fast bag, benchpressing an actual set of weights and absorbing energy from an unknown source. "The Calamity of Humanity" plays to the crowd and points to his bicep as he walks to the ring. Optimus Prime is annouced as the "The Diesel Destroyer" and does a Hulk Hogan-like flexing taunt, with flames spewing from his exhaust pipes as he curls his arms in front of his chest. Megatron, being surprisingly sportsman-like, initiates the pre-match fist pound. The match starts off with Prime backup towards his corner to avoid several alternating hooks from Megatron. Prime then takes advantage of an opening, throwing a couple quick hooks and what can only be described as [[w:Roman Reigns|Roman Reigns]]' "Superman Punch" to stun Megatron and back him into his own corner. Prime follws this up with a flurry of body blows. Megatron puts a halt to Prime's assault by grabbing his hands and headbutting him, a move described by the announcer as "a cheap shot". This backs Prime off to the middle of the ring. The seperation and stun allow Megatron to come out of the corner with a barrage of hooks, some involving him holding Prime's shoulder with his other hand as he wails on him. He finishes the barrage with a double axe handle, dropping Prime to one knee. Prime appears to be down and out, but Megatron's grandstanding allows him time to clear out the cobwebs. Megatron goes in to finish him but Prime blocks two of his punches before coming back with his own flurry. Prime ends it by dropping Megatron with a right cross to the jaw. Prime plays to the crowd, before a cut to the log. After cutting back, we end with Prime using two hands to hoist his rather generic looking title belt over his head.
: Narration: [[Battle Masters Guy]].
: Notes: It's not exactly clear what type of combat Optimus and Megatron are engaging in. The announcer speaks in manner consistent with that of a boxing announcer, a headbutt is considered a cheapshot and Prime hoists his title like a boxing champion. But the manner in which Megatron and Prime play to the crowd as they enter, and their use of other tactics that would be considered illegal in boxing but not called out here as such, give the impression that they are having a professional wrestling match. Megatron using one hand to hold Prime in place while pummeling him, Megatron using a double axe handle and Optimus Prime using a "Superman Punch" (running, jumping up then throwing a hook punch on the way down) are techniques that perfectly valid in pro wrestling but of dubious legality at best in boxing.
:''Welcome to Transformers Battle Masters Fight Night. Tonight's main event promises to be the battle for the ages. After months of intense training, the night to settle the score is finally here. Two fighters will enter, but only one will wak out with the title. Introducing first, he comes from the darkest regions of Cybeteron, he is the leader of the Decepticons, The Calamity of Humanity, Megaaatronnnn! And his opponent, the leader of the Autobots, The Diesel Destroyer, Optimuuus Prime! Fans, this promises to be a real [[Slugfest (G1)|slugfest]]. And there's the bell. Megatron comes out swinging. Oh! Optimus connects! Megatron is in trouble! Look out! A cheap shot from Megatron. And the tide of this fight is turned. The Decepticon is relentless. Optimus is down! OP-TI-MUS IS DOWN! This could be it! But don't count him out just yet, the Diesel Destroyer is fighting back. [Knockout (G1)|KO]! [Knock Out (Prime)|KO]]! That's it, it's all over. Optimus Prime wins! Rule the ring, with Transformers Battle Masters. From Hasbro Games.''

* '''Battle Masters''' [https://www.youtube.com/watch?v=Ww93TBZLG0I 30 sec], [https://www.ispot.tv/ad/7yLH/transformers-battle-masters 15 sec]
: Animation: [[Optimus Prime (Battle Masters)|Optimus Prime]] sits in his locker room, pumping himself up to fight [[Megatron (Battle Masters)|Megatron]]. After the fight, Prime hoists the title above a defeated Megatron.
: Narration: [[Battle Masters Guy]].
: Toy segment: Two boys play with the Battle Masters in the center of a boxing ring.
: Notes: This commercial was animated by [[Clockwork VFX]]
: ''Transformers Battle Masters. Welcome to Fight Night. Now you can bring the battle home, with Optimus Prime and Megatron. This is gonna be the battle you've been waiting for. Control the action with Battle Masters and knock their head off to win! The new Transformers Battle Masters game. You can find it in the gaming aisle. Rule the ring!''
:* '''Battle Masters 2''' [http://www.youtube.com/watch?v=N_cqiYGB5oM 15 sec] - A shortened version of the previous ad with a different narration.
:: ''Transformers Battle Masters. '''Now''' you can bring the battle home, with Optimus Prime, and Megatron. Control the action with Battle Masters. Go toe to toe with your opponent and knock their head off to win! The Transformers Battle Masters game. The new generation of fighters. Rule the ring!''

* '''Battle Masters Fight Night''' [http://www.youtube.com/watch?v=UjTT94ptmsM 20 sec]
: Animation: External and internal views of an arena, re-used from the trailer. Optimus Prime's fist smashing through the Battle Masters logo at the end.
: Narration: [[Battle Masters Guy]].
: Notes: An ad for a three day promotion for the [[Battle Masters mobile game]] where if a player beat the tournament, they would unlock "The Brazen Brawler", [[Knockout (Battle Masters)|Knockout]]. The promotion ran from [[August 15]] to [[August 17]], [[2014]].
:''Transformers Battle Masters! For three days only, August 15th, 16th and 17th, win the Fight Night tournament to unlock the newest virtual fighter. "The Brazer Brawler", Knockout! And add him to your collection. Ask a parent to download. Transformers Battle Masters. Rule the ring!''

== Robots in Disguise (2015) ==
''Robots in Disguise'' went back and forth with it's approach to animation. The first toy ad in 2015 used live action footage with CGI characters, but subsequent ads in the same year utilized animation in the style of the cartoon. This continued with the first ad of 2016. The marketing team then switched back to the live action/CGI blend for the Power Surge subline and the remainder of the line. ''Robots in Disguise'' has the unique distinction of having three McDonald's promotions (the most of any Transformers [[Franchises|franchise]]) and commercials for each of them. It also has the distinction of having the first (and to date only) promotional campaign for an officially licensed Transformers museum exhibit, with the brand having partnered up with the Children's Museum of Indianapolis in 2015.

=== 2014 ===
* '''Exclusive First Look''' [http://www.youtube.com/watch?v=jwsLeDPQCvA 1:13]
: Notes: Premiered [[July 24]], [[2014]] at [[San Diego Comic-Con]]. Features clips from ''[[Transformers: Robots in Disguise (2015 cartoon)|Robots In Disguise]]'' set to a techno track without any dialogue or sound effects.

* '''Season 1 trailer''' [http://www.youtube.com/watch?v=1KjHtPfhHCg 1:04]
: Narration: Unknown.
: Notes: Uploaded [[October 7]], 2014 to the Hasbro Studios YouTube channel. Presented on [[October 9]], 2014 at [[New York Comic Con]].
: ''Get ready...'' "I need you on Earth Bumblebee." "Optimus?" ''for a new mission...'' "We could be looking at a Decepticon army trying to take this planet." "Yeah I noticed that." ''with a new team...'' "Where's your squadron?" "I'm afraid we're it." "And I'm supposed to be the one with the faulty hiring, uh-wiring." ''and a new leader.'' "I'm not Optimus!" "Too bad because we could really use a Prime right about now." ''Coming in 2015...'' "Several of Cybertron's most wanted Decepticons are at large." "How many is several?" "Ohhh, a couple of hundred." ''a new team will roll out.'' "We're a team now, so let's do what we have to do." "Kinda wish I was a bigger bot." "If we're going to wrap these fugitives up, we need to look like something humans will accept. We need to be robots in disguise." ''Transformers: Robots in Disguise. Coming in 2015.''

===2015===
====Toys====
[[File:RID2015 One And Three Step Changers Commercial.jpg|upright=1.46|thumb|]]
* '''One Step and Three Step Changers''' [http://www.youtube.com/watch?v=eMoSzgFDL0U 30 sec] [http://www.ispot.tv/ad/7JM4/transformers-robots-in-disguise-take-on-the-battle 15 sec]
: Animation: Full CGI Bumblebee pulls into a parking lot near a beach as [[Steeljaw (RID)|Steeljaw]] pops out of some sand behind a live action boy. Bumblebee battles Steeljaw, eventually tossing him into the ocean.
: Narration: Standard RID 2015 Guy
: Toy segment: Live action kid transforming One Step Steeljaw and Three Step Bumblebee.
: Notes: Uploaded [[February 20]], 2015 to the Official Transformers Channel. Bumblebee's voice is provided by [[Will Friedle]].
:* '''One Step and Three Step Changers with Warrior Class Optimus Prime'''
: An edited version of the commercial above, featuring a brief clip of [[:File:Transformers-RID2015-spring-CM-ver-2-Optimus-Prime.jpg|Warrior Class Optimus Prime]].
: ''Notes:'' This [[Optimus Prime (WFC)|Optimus Prime]] features unpainted thighs.
:* '''One Step and Three Step Changers''' [http://www.youtube.com/watch?v=HOvHl0OGNqU 15 sec]
: An edited version of the original commercial, featuring One Step Grimlock instead of Steeljaw. The ending shot also is replaced with a new one, showcasing One Step Grimlock and Sideswipe (the second mold), Warrior Optimus Prime and Strongarm, and Three Step Bumblebee and Thunderhoof.
:''All new Transformers, are Robots in Disguise.'' Kid: "Get 'em Bumblebee!" Bee: "Why don't you...cool off Decepticon!" Kid: "Whoa..." Bee: "Booyah! Slam dunk!" ''Get on the action fast with One-Step, and Three Step Changers! Part of the new Transformers: Robots in Disguise Collection. Each sold separately.'' Bee: "Ha ha!" Kid: "Yeah!"

[[File:RID2015 Mega Optimus Prime Commercial.jpg|upright=1.46|thumb|]]
* '''Mega Optimus Prime''' [http://www.youtube.com/watch?v=owcaYg2OnEE 20 sec], [http://www.youtube.com/watch?v=lBmjJuAAMYw 15 sec]
: Animation: Optimus Prime takes on [[Divebomb (RID)|Divebomb]], [[Airazor (RID)|Airazor]], and [[Fracture (RID)|Fracture]] in their rampage.
: Narration: Standard RID 2015 Guy
: Toy segment: Kid in yellow hoodie transforms Optimus Prime after driving him through a diorama.
: Notes: Uploaded [[June 16]], 2015 to the Official Transformers Channel. Optimus Prime's voice is not provided by [[Peter Cullen]], nor are Fracture, Divebomb and Airazor's voices provided by [[Kevin Pollak]], [[Khary Payton]] and [[Roger Craig Smith]].
:''New Transformers Mega Optimus Prime!'' Fracture: "Nothing can stop us." Airazor: "Ha ha ha ha..." Divebomb: "Uh-oh!" ''The ultimate Autobot is here.'' Divebomb: "Oh no!" Optimus Prime: "Take that! Decepticon." ''Mega Optimus Prime converts fast in 3 Steps, from bot to battle! Part of the Transformers: Robots in Disguise Collection. Each sold separately.'' Fracture: "Ohhh...." Airazor: "What happened?"

[[File:RID2015 Deployers Science Commercial.jpg|upright=1.46|thumb|]]
* '''Deployers: 'Mini-Con'''' [https://www.ispot.tv/ad/7UnS/transformers-deployers-mini-con 30 sec]
: Animation: None, apart from CGI manufacturing robot arms manipulating toys into place for the end shot.
: Narration: Standard RID 2015 Guy
: Toy segment: Two kid scientists demonstrate the "science" of the Deployer gimmick, but end up fighting with their respective deployers when one of them accidentally knocks off their ''only'' beaker.
: Notes: When the camera pans out to show the two kids fighting across the table, there's no sign of the beaker anywhere despite the entire room being visible. Speaking of the beaker falling, those kids must've REALLY souped up their Fracture's launcher to be able to shoot out the Mini-Con with enough force to move the beaker by hitting it at it's base.
: Kid 1: "Welcome back to the lab." Kid 2: "We're testing out Transformers: Robots in Disguise Mini-Con Deployers and Mini-Con toys." Kid 1: "The science is rather rudimentary." Kid 2: "Just convert, load, launch." Kid 1: "Hey, that was our only beaker! Autobot Drift, Jetstorm, move out!" Kid 2: "Attack Fracture, you mighty Decepticon!" ''Oh yeah, now that's science! Collect all the Mini-Con toys. Part of the Transformers: Robots in Disguise collection. Each Deployer comes with one Min-Con. Deployers and additional Mini-Cons each sold separately.''

[[File:RID2015 Deployers Commercial.jpg|upright=1.46|thumb|]]
* '''Deployers''' [http://www.youtube.com/watch?v=3BbcQTNPsPg 30 sec]
: Animation: Three different segments: [[Drift_(RID)|Drift]] deploys [[Jetstorm (RID)|Jetstorm]]; Fracture deploys Airazor and [[Divebomb (RID)|Divebomb]]; Drift deploys both Jetstorm and [[Slipstream (RID)]] and Fracture deploys his Mini-cons leading to a clash. Only the aftermath of the clash is seen with the Autobots standing tall over, and in the case of the Mini-cons standing tall on, the Decepticons.
: Narration: Standard RID 2015 Guy
: Toy segment: Two boys duel with Drift, Fracture and their Min-cons in a diorama.
: Notes: Uploaded September 20, 2015. Diorama is the same one used for the Mega Optimus Prime ad. Divebomb's voice is supplied by his [[Khary Payton|usual actor]] this time. Jetstorm and Slipstream's voices also seem to be their usual actors.
:''New Transformers Mini-Cons! Transformers Deployers and their Mini-Cons are ready for battle! Convert, load, launch, and take the battle to the next level.'' Divebomb: "Ha ha, Mini-Cons rule!" ''Convert, load, launch. Load and launch, as bot or vehicle. '''MINI'''. '''CONS'''.'' Divebomb: "You are going down!" ''From the Robots in Disguise collection. You can collect them all. Each Deployer comes with one Min-Con. Single Mini-Cons each sold separately.'' Jetstorm & Slipstream: "Mini-cons!"

[[File:RID2015 Super Bumblebee Commercial.jpg|upright=1.46|thumb|]]
* '''Super Bumblebee''' [http://www.youtube.com/watch?v=uiTpA1zsWHI 20 sec], [http://www.youtube.com/watch?v=DT-9ZCgOhAk 15 sec]
: Animation: Steeljaw approaches Bumblebee, and bee transforms himself into a ''bigger'' bot, and then plays Steeljaw like a toy.
: Toy segment: A boy drives Bumblebee through a scenic diorama before transforming him. His scale with other figures and electronic features are also demonstrated.
: Notes: The diorama is the same as the previous commercial. Steeljaw's voice is provided by his usual actor,
: Steeljaw: "Bumblebee?" ''Su-per Bumblebee: converts fast!'' Steeljaw: "Oh, no!" ''New Super Bumblebee is the biggest converting Bumblebee ever with lights and sounds!'' Toy: "Roll up and roll out!" ''Super Bumblebee, part of the Robots In Disguise collection. Each sold separately.'' Steeljaw: "Augh, ow!"

====Cartoon====
* '''Season 1 trailer #2''' [http://www.youtube.com/watch?v=d_xFCPPbkUs 30 sec]
: Narration: Unknown.
: Notes: Uploaded [[February 23]], [[2015]] to the Official Transformers Channel.
: "I need you on Earth Bumblebee." "Optimus!" "We could be looking at a Decepticon army trying to take this planet." "Ready for your backup plan, sir." "I don't have one!" "Why don't we just start punchin' and see how it turns out?" "If we're gonna wrap these fugitives up, we need to be robots in disguise." "Woah." ''Transformers: Robots in Disguise. A brand new series. Only on Cartoon Network.''

* '''Series Premiere''' [http://www.youtube.com/watch?v=lAb-J-EMk1U 30 sec]
: Narration: Unknown.
: Notes: Aired [[March 14]], [[2015]].
: "Playtime's over." ''The Transformers have a new mission.'' "And I'm stranded on Earth with two teenagers." ''Catch every fugitive Decepticon on Earth and get them back into their cells.'' "I could eat the whole planet. Just the crunchy parts." ''But it's not gonna be easy...'' "Roll up and roll out! I'll work on that last part." ''Transformers: Robots In Disguise. One hour series premiere. Tonight at six, five Central. On Cartoon Network.''

====Other====
[[File:RID2015 Childrens Museum Commercial.jpg|upright=1.46|thumb|Recruitment in the [[Cybertronian Civil Wars]] has really taken a hit.]]
* '''Exhibit at The Children's Museum of Indianapolis''' [https://youtu.be/psXk7_r_yHE 30 sec]
: Narration: Optimus Prime narrates, appealing to the citizens of Earth to join [[Autobot|his team]] to defend the Earth from the Decepticons, who have been sighted near the museum. This narration accompanies various shots of the exhibit being enjoyed by children and their parents.
: Notes: Optimus Prime's narration is provided by his usual cartoon voice actor, [[Peter Cullen]].
: "Citizens of Earth, Decepticons have been sighted at the children's museum. We need you to join our team. Are you Autobot or Decepticon? Where do you stand? You must choose. You must prepare yourself to explore our world. Train the young. Design new Transformers characters. To protect the Allspark, join me Optimus Prime, to defend Earth." "Transformers: Robots In Disguise, at the Children's Museum of Indianapolis. Open now."

* '''McDonald's Happy Meal''' [https://youtu.be/JQtx3wIYxwI?t=29 30 sec]
: Narration: Unknown.
: Notes: Happy Meal box A pulls out a Yoplait Go-Gurt tube from behind his back, much to the delight of a second Happy Meal box. Happy Meal box B spins the GoGurt (and thereby also twists the arm of box A) like an airplane propeller. This causes box A to fly around like an airplane, eventually knocking down box B from behind. After B gets up and sees A fly away again, Bumblebee shows up. B hops into Bee's driver seat and starts pressing all around Bumblebee's interior touch screen controls, triggering his transformation. Once transformed, Bee is tickled by the Happy Meal box banging around inside him, trying to get out. Box B eventually manages to pop out of a hatch behind Bumblebee's head, and the zaniness of the whole thing gives both of them a good laugh. Box A flies through the still shot of the actual toys just before his arm propeller runs out of steam and he crashes.
: ''Becoming a force for good, has never been easier. When you choose to team Bumblebee or another epic Transformers: Robots in Disguise toy with the goodness of Go-Gurt strawberry yogurt in '''your''' McDonald's Happy Meal.''
{{-}}
===2016===
====Toys====
[[File:RID2015 Cyclone Deployers Commercial.jpg|upright=1.46|thumb|Oh yeah!]]
* '''[[Cyclone]] Deployers''' [https://www.youtube.com/watch?v=Udt_Ms_CGsQ 20 sec]
: Animation: [[Overload (RID)|Overload]] busts through the wall of a construction site, transforms to tank mode and deploys two Mini-Cons. [[Backtrack (RID)|Backtrack]] and [[Hammer (RID)|Hammer]] transform and lunge at Bumblebee and Grimlock.
: Narration: Unknown.
: Toy segment: A pair of hands demonstrates the toys inside a demolished construction site diorama.
: Notes: The diorama does not feature any construction equipment and has strangely high number of rocks/boulders strewn about. It also seems to be mis-scaled such that the Deployers would be roughly the size of humans. Apparently, Overload was able to borrow [[Crazybolt (RID)|Crazybolt]]'s Minicon, Hammer. There is a single line of dialoge from the animated characters, a yell of "Mini-Cons!" used as a stinger at the end. It is not clear which Mini-Con utters it. Though Hammer does his mouth open, neither he nor Backtrack have been previously been shown to be capable of speech.
: ''Transformers Cyclone Deployers are mightier with...new Cyclone Mini-Cons. Choose any Cyclone Mini-Con you want to roll into battle, and make your Cyclone Deployer even mightier with the Cyclone Mini-Cons! Part of the Robots in Disguise collection. Each deployer comes with one Mini-Con. Other Min-Cons sold separately. You can collect them all!'' Hammer?: "Mini-Cons!"
[[File:RID2015 Power Surge Prime Commercial.jpg|upright=1.46|thumb|]]

* '''Power Surge Optimus Prime''' [http://www.youtube.com/watch?v=mkSXc6Nyewg 15 sec]
: Animation: CGI [[Starscream (WFC)|Starscream]] lands in front of house where a boy comes out to defend it with his Power Surge Optimus Prime figure on a stormy night. Starscream then recoils in fear as [[Aerobolt]] being snapped onto the toy chest and activating its gimmicks causes the real Optimus Prime to show up.
: Narration: [[Peter Cullen]] with the Standard RID 2015 Guy doing the figure description at the end.
: Toy segment: Live action boy, flipping back the cab portion of the toy, then attaching Aerobolt to Prime's chest to trigger his pop-out wings and cannons.
: Narrator 1: ''Transformers. When evil casts its shadow, step into the light to power up and be more than meets the eye.'' Narrator 2: ''Power Surge Optimus Prime and Weaponizer.''

[[File:RID2015 Power Surge Bee Commercial.jpg|upright=1.46|thumb|]]
* '''Power Surge Bumblebee''' [http://www.youtube.com/watch?v=0hRyIz-3_hk 15 sec]
: Animation: CGI [[Thunderhoof (RID)|Thunderhoof]] transforms in the middle of a downtown intersection with a number of humans looking on. One of them, a young boy, steps up and holds his Power Surge Bumblebee figure up to Thunderhoof. This prompts the Decepticon to laugh and point at the child. The boy snaps [[Buzzstrike]] to the figure's chest to power it up. Thunderhoof is not swayed and continues laughing until he notices the real Bumblebee is standing behind him with Buzzstrike in-hand.
: Narration: Peter Cullen with the Standard RID 2015 Guy doing the figure description at the end.
: Toy Segment: Boy transforms Buzzstrike to chestplate mode and attaches him to Bumblebee.
: Narrator 1: ''Transformers. Some forces will always try to stop you, but you have a choice. Power up and be more than meets the eye.'' Narrator 2: ''Power Surge Bumblebee and Weaponizer. Other figures sold separately.''

====Cartoon====
* '''Season 2 Trailer''' [https://www.youtube.com/watch?v=m4x2_7fjwX8 1:08]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''Dark forces are gathering...'' Bumblebee: "There are Decepticons scattered all over the globe." ''A new power is rising...'' Optimus Prime: "Prepare yourselves for battle." ''And when a legendary hero is weakened...'' Bumblebee: "Stop you're tearing him apart!" ''The enemies of Earth grow stronger.'' Bumblebee: "Steeljaw is trying to build an army, and that makes him twice as dangerous." Steeljaw: "I want to assemble a different team, a better team." ''To defeat this evil...'' Glowstrike: "These elite warriors seem more than adequate." ''the Autobots that stood united...'' Windblade: "Optimus isn't up to this." Optimus Prime: "Your concern is unwarranted." ''Must face this enemy...divided.'' Strongarm: "Is this really a good idea sir?" Bumblebee: "My order stands." Saberhorn: "You are either undeniably brave or foolish." Grimlock: "I'm gonna go with the first one." ''Transformers: Robots In Disguise''

====Other====
* '''McDonald's Happy Meal''' [http://youtu.be/PlYlycQN1hk?t=26 30 sec]
: Narration: Unknown.
: Notes:Four kids sit on the front steps of a house, eating their [[McDonald's]] Happy Meal. One kid pulls out a robot mode Optimus Prime figure, which is strangely not bagged, from his Happy Meal box. As he shouts "Whoa, cool!", one of the other kids pulls out a robot mode Steeljaw figure. A third kid then shouts "You're outnumbered now, Optimus Prime!" as he holds up his robot mode Thunderhoof figure. Kid number four takes a bite out of his McNugget and nods knowingly at kid number one. After the still shot of the four toys, we find out that in an incredible coincidence kid four got vehicle mode Bumblebee. He asks "Who's out numbered now?" and flicks the toy forward. As the toy leaves the frame, it's replaced by a yellow Chevy Camaro that the four boys take to be the [[Bumblebee (Movie)|real-life Bumblebee]]. The second half of the ad is a near totally unrelated plug for the return of Cuties in Happy Meals, featuring a CGI Happy Meal Box diving and swimming Scrooge McDuck-in-his-money-bin style in a farm trailer full of Cuties.
: Kid 1: "Whoaaa, cool!" Kid 3: "You're outnumbered now, Optimus Prime!" ''Now in '''your''' Happy Meal, you can team up for good, with a Transformers: Robots in Disguise toy.'' Kid 4: "Who's out numbered now?" ''And the goodness of fresh Cuties. Only at McDonald's.''
{{-}}

===2017===
====Toys====
[[File:RID2015 When Bots Collide Commercial.jpg|upright=1.46|thumb|]]
* '''Combiner Force: When Bots Collide''' [http://www.youtube.com/watch?v=zlU2yNP1Gt0 30 sec]
: Animation: CGI Optimus Prime & [[Strongarm (RID)|Strongarm]] collide and combine into [[Primestrong]] in a Southwestern U.S. desert. This happens behind a boy doing the same with his action figures.
: Narration: Unknown.
: Toy Segment: The animation segment is revealed to be a figment of the boy's imagination as a pan out from his eye shows him playing with the [[Combiner Force]] toys at what appears to be a picnic table.
:''New Transformers: Combiner Force. Crash! and combine forces to become more than meets the eye! Now you can have the power to turn two, into one. With new Robots in Disguise Crash Combiners ...and Activators. Transformers: Combiner Force. Each pair sold separately.''

[[File:RID2015 Team Combiners Commercial.jpg|upright=1.46|thumb|]]
* '''Combiner Force: Team Combiners''' [http://www.youtube.com/watch?v=_BsjKtGTtM0 17 sec]
: Animation: CGI Team [[Ultra Bee]] combines, starting with Grimlock transforming into his legs, then Bee creating the torso and head and ending with Sideswipe and Strongarm becoming the arms.
: Narration: Unknown.
: Toy Segment: A kid plays with Team Ultra Bee on a picnic table. Suddenly, the shadow of the Menasor toy looms overhead. The kid looks up to see a hand holding Menasor. Cut to the animation segment of Team Ultra Bee combining. This is then shown, via a pan out through the kid's eye, to be all in his head. The kid smiles, and finishes the last steps of Ultra Bee by snapping the torso and arms onto the legs and then flipping up the head. It is then revealed that a second kid was the one holding Menasor and he sits down to join the first kid in a friendly toy battle.
: ''Transformers. In the shadow of danger, four must combine to become stronger as one and be, '''more''' than meets the eye! Team Ultra Bee vs Menasor. Transformers Team Combiners. Each sold separately.''

====Cartoon====
* '''Season 3 Trailer''' [http://www.youtube.com/watch?v=HnUq4ojVS2I 45 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''New enemies are rising...'' Drag Strip: "Show 'em how we rumble." Soundwave: "You have done well." ''New heroes are uniting...'' Sideswipe: "Blurr, shouldn't you be rescuing someone?" Blurr: "Thought I just did." ''And new forces are combining.'' Motormaster: "Show 'em we're serious." Fixit: "The human encountered two Stunticons that combined into one." Optimus Prime: "This power is a legend." Bumblebee: "Let's make it our mission to merge into one giant form." Grimlock: "Am I the bottom? I knew it." Motormaster: "No." Drag Strip: "It can't be!" ''Transformers: Robots in Disguise Combiner Force. New episodes air Saturday morning at 6:30. Only on Cartoon Network.''

====Other====
* '''McDonald's Happy Meal''' [https://www.youtube.com/watch?v=YeJM-CtOgbQ 30 sec]
: Narration: Unknown male narrator for the first half, unknown female narrator for the second half.
: Notes: Two kids eat their Happy Meals and play with their toys at McDonald's, with various zany sound effects accompanying them. The camera then pans out to show the sound effects are being provided by their dad sitting next to them. After the usual "narrator chimes in with a cut to professional photography of the toys" bit, we cut back to one of the boys trying to do the sound effects himself, with the dad affectionately mussing the kid's hair to show his approval. The second half of the ad is a promo for the McDonald's McPlay app with a different dad and his two kids sitting at a different McDonald's table. They demonstrate using the app on a smartphone to scan a Transformers toy from their Happy Meal to unlock "even more fun".
: "Milk and apples <bew>, the ultimate alliance <bew>." Narrator 1: ''You can join the team, with the goodness of apple slices and a Transformers action figure or mask in every McDonald's Happy Meal.'' Narrator 2: ''The Happy Meal fun goes on and on, when you download the McPlay app. You can scan your Happy Meal toy unlock even more fun! Ask your parents to download McPlay today and you can enjoy it with the goodness of milk and apple slices. Only at McDonald's.''
{{-}}

== Combiner Wars ==
Combiner Wars ads showed a snippet of toy footage in between clips of CGI animation. Arguably, the CGI in the ads is actually ''more'' fluid than that of the [[Combiners Wars (cartoon)|supporting media]]. Combiner Wars is also the first toyline to have a trailer for one of its releases.
===2015===
[[File:Transformers-Combiner-Wars-Commercial-Superion.jpg|upright=1.66|thumb]]
*'''Transformers Generations: Combiner Wars''' [http://www.youtube.com/watch?v=wy-n-pzrJvI 30 sec], [http://www.youtube.com/watch?v=oUXbTUKK6W4 15 sec]
:Uploaded June 28, 2015 to the Official Transformers Channel.
: Animation: A head shot of [[Optimus Prime (G1)|Optimus Prime]] talking about the [[Aerialbot (G1)|Aerialbots]], while said team flies to the city to stop the rampaging [[Menasor (G1)|Menasor]]. The Aerialbots combine to form [[Superion (G1)|Superion]], and they battle against the Decepticon gestalt.
: Narration: Unknown.
: Toy Segment: The Aerialbots are combined into Superion, who faces off with Menasor. Optimus Prime's voice is not provided by Peter Cullen.
: Notes: Powerglide only shows up in the toy segment after Superion is formed. It seems [[Scramble Power]] or something similar is at play in this universe as Prime doesn't mention a specific team when talking about the Decepticons forming Menasor nor when commanding the "Autobots" to combine into Superion.
: ''Transformers: Combiner Wars.'' "Autobots, this is Optimus Prime. The Decepticons have formed Menasor. And the threat is bigger than ever. Autobots, combine. Into. SUPERION." ''Connect six Combiner Wars figures, to build even BIGger robots. And defeat the Decepticons. Transformers: Combiner Wars figures. Each sold separately. Courage is stronger when combined.''

*'''Transformers Generations: Combiner Wars: Defensor''' [http://www.youtube.com/watch?v=e3Mv1lNDMhg 30 sec]
: Animation: Same as the first Combiner Wars ad but with the [[Protectobot (G1)|Protectobots]] and [[Defensor (G1)|Defensor]] replacing the Aerialbots and Superion as the Autobot combiner team taking on Menasor.
: Narration: Unknown, same as the Superion ad.
: Toy Segment: Same as the Superion ad, except now it's the Protectobots combining and facing off against Menasor.
: Notes: Groove is not present on the first scene of the Protectobot's alt modes, and he later appears to form Defensor's chest. Once again, Prime does not specify specific combiner teams.
: ''Transformers: Combiner Wars.'' "Autobots, this is Optimus Prime. The Decepticons have formed Menasor. And the threat is bigger than ever. Autobots, combine. Into. DEFENSOR." ''Connect six Combiner Wars figures, to build even BIGger robots. And defeat the Decepticons. Transformers: Combiner Wars figures. Each sold separately. Courage is stronger when combined.''

*'''Transformers Generations: Combiner Wars: Sky Reign''' [http://www.youtube.com/watch?v=OKQXMwiE69k 20 sec], [http://www.youtube.com/watch?v=bn7tZTWrDJE 15 sec]
: Animation: An abbreviated version of the animation from the first two Combiner Wars ads, featuring Menasor and Superion as the combiners. Optimus Prime's lines have been shortened as well. This time, instead of referring to any specific Transformers (himself included), he merely says "Six Decepticons have formed a massive combiner. Autobots, you have the power to combine." The animation from the end of the commercial has been omitted completely.
: Narration: Unknown.
: Toy Segment: [[Sky Reign]] is formed and placed in a faceoff against [[Bruticus (G1)|Bruticus]].
: ''Transformers: Combiner Wars.'' "Six Decepticons have formed a massive combiner. Autobots, you have the power to combine." ''YOUR Combiner Wars figures connect together to form Sky Reign, to take on Bruticus and the Decepticons.even BIGger robots. And defeat the Decepticons. Transformers: Combiner Wars figures. Each sold separately.''

*'''Transformers Generations: Combiner Wars: Devastator trailer''' [http://www.youtube.com/watch?v=4CELuyLdOg4 52 sec]
: Animation: Excerpts from [[The Transformers (cartoon)|The Transformers]].
: Notes: The trailer is composed of text narration interspersed with snippets of the G1 cartoon and still frames of Devastators' various comic appearances all set to a background techno rock track. The cartoon snippets are occasionally accompanied by re-dubbed dialogue, presumably to avoid paying royalties for the use of the original voice actors' performances.
: ''The '''original''' combiner was made of | TOUGH STUFF | His return from G-1 [sic] | Has been 30 years in the making'' "Constructicons, merge into Dev-a-sta-tor." ''And now | We bring you'' "Devastator is back!" ''Devastator''
{{-}}

== Titans Return ==
Titans Return takes an unusal, but quite appropriate given the line's gimmick, approach by focusing it's advertising on the more expensive items in the line (Titan Fortress Maximus, Leader class Powermaster Optimus Prime and Voyager class Optimus Prime) and how those toys can interact with the least expensive items, the Titan Masters. Again, the CGI animation produced for the ads is arguably more fluid than the [[Transformers: Titans Return (cartoon)|cartoon]].
===2016===
[[File:TF-Generations-Titans-Return-CM.jpg|upright=1.66|thumb]]
*'''Powermaster Optimus Prime'''[http://www.youtube.com/watch?v=EfSTaOAyRc8 15 sec]
: Animation: [[Sentinel Prime (G1)|Sentinel Prime]] and [[Blurr (G1)|Blurr]] transforming into robots with their Titan Masters forming their heads, with [[Fortress Maximus (G1)|Fortress Maximus]] appearing from behind.
: Narration: Unknown.
: Toy Segment: An array of Titan Masters are shown standing in a row. [[Hyperfire]] is converted into Blurr's head, followed by a fast motion montage of various Titan Masters serving as Blurr's head. [[Hi-Q|Apex]] is plugged in as Powermaster Prime's head, followed by shots of the full robot mode on a turntable and then the vehicle mode.
: Notes: This commercial was first seen at Cybertron Con 2016. The array of Titan Masters includes, from left to right, [[Grimlock (G1)|Clobber]], [[Quig|Loudmouth]], [[Infinitus]], [[Brawn (G1)|Brawn]], [[Flywheels|Skytread]], Hyperfire, [[Squeezeplay (G1)|Crashbash]], [[Nightbeat (G1)|Nightbeat]], Apex, [[Emissary (Generations)|Emissary]], [[Horri-bull|Terri-bull]], and [[Apeface]].
:''On Cybertron, the ancient Titans have returned. To control the battle, power up with the Titan Masters. Convert your Titan master to head mode. You can even take control of Powermaster Optimus Prime! Transformers Generations: Titans Return. Each figure sold separately.''

*'''Fortress Maximus''' [http://www.youtube.com/watch?v=rBYZ_6Q2kd8 15 sec]
: Animation: [[Sentinel Prime (G1)|Sentinel Prime]] and [[Blurr (G1)|Blurr]] transforming into robots with their Titan Masters forming their heads, with [[Fortress Maximus (G1)|Fortress Maximus]] appearing from behind.
: Narration: Unknown.
: Toy Segment: Similar to the Powermaster Optimus Prime ad, the segment starts with an array of Titan Masters standing in a row. [[Hyperfire]] is converted into Blurr's head, followed by a fast motion montage of various Titan Masters serving as Blurr's head. Fort Max is shown standing next to Sentinel Prime on a turntable, followed by a brief demonstration of Fort Max's lights and laser gun sounds. The segment ends with Sentinel Prime in spaceship mode and Blurr in car mode being placed next to Fort Max in his spaceship mode.
: Notes: This commercial was first seen at Cybertron Con 2016. The array of Titan Masters includes, from left to right, Clobber, Loudmouth, Infinitus, Brawn, Skytread, Hyperfire, Crashbash, Nightbeat, Apex, Emissary, Terri-bull, and Apeface.
:''On Cybertron, the ancient Titans have returned. To control the battle, power up with the Titan Masters. Convert your Titan master to head mode. You can even take control of Fortress Maximus! Transformers Generations: Titans Return. Each figure sold separately. Batteries not included.''

===2017===
*'''Transformers: Titans Return - "More than Meets the Eye"''' [http://www.youtube.com/watch?v=qM_0jMmkIio 20 sec]
: Animation: [[Lione|Sawback]] replaces [[Diac]] as Optimus Prime's head, then he shoots at Megatron. Megatron dodges, then Fangry becomes his head and he stomps the ground, making a quake that Optimus dodges. Hot Rod runs by, [[Swoop (G1)|Ptero]] becomes his head and then he transforms.
: Narration: Unknown.
: Toy Segment: Diac is detached from Optimus Prime and transformed into robot mode, then Sawback is selected from an array of Titan Masters to replace him. Ending shot shows Optimus Prime, Hot Rod and Sawback.
: Notes: The array of Titan Masters from which Sawback is selected also includes [[Gort|Xort]], Loudmouth, Infinitus, [[Firedrive]], a second Diac, [[Fangry (G1)|Fangry]], Ptero, [[Getaway|Throttle]], [[Daburu (Generations)|Daburu]] and [[Blowpipe (G1)|Blowpipe]]
:''The Titans have returned. And the power to enhance the MIGHTY Optimus Prime, is IN YOUR HANDS! On Cybertron, Titan Masters increase Optimus Prime's [[Fireblast]], Megatron's Strength AND Hot Rod's Speed! Become MORE than meets the eye, with Transformers: Titans Return. Each sold separately.''
{{-}}

== The Last Knight ==
{{main|Commercial/The Last Knight}}

== Power of the Primes ==
Power of the Primes received two ads, taking drastically different approaches. The first uses the traditional format of animation followed by footage of the actual toys. The second is a live action story featuring a boy asking questions of a super computer and being shown video of toys. The animation in the first ad, much like that of the first two parts of the trilogy, manages to outdo it's [[Transformers: Power of the Primes (cartoon)|respective cartoon]].

=== 2017 ===
[[File:POTP Commercial.jpg|upright=1.66|thumb|]]
*'''Transformers: Power of the Primes''' [http://www.youtube.com/watch?v=iXtMR-jiUNY 20 sec], [http://www.youtube.com/watch?v=aMziLNsacoI 15 sec]
: Animation: [[Micronus Prime|Micronus]] lands on Cybertron. [[Jazz (G1)|Jazz]] escapes from [[Starscream (G1)|Starscream]]'s attacks, then Micronus comes out and boosts Jazz's power.
: Narration: Unknown.
: Toy Segment: Starscream lands and aims at Jazz and Micronus. Micronus is pulled out from his [[Prime Master|Decoy Armor]] and placed inside Jazz's chest armor.
: Notes: The 15 second version curiously uses a different final shot, adding Beachcomber to the mix.
:''Transformers: Power of the Primes. As a Prime Master lands on Cybertron, Autobot Jazz races to find it, '''before''' Decepticon Starscream. Legend has it, Prime Master Micronus has the power to give '''extra''' strength. Unleash the Prime to become more than meets the eye! Transformers: Power of the Primes, each figure sold separately.''

[[File:POTP Leaders Commercial.jpg|upright=1.66|thumb|]]
*'''Transformers: Power of the Primes Optimus Prime and Rodimus Prime''' [http://www.youtube.com/watch?v=kBPUi8aksB4 30 sec]
: Narration: Each sold separately tag by the Super Computer.
: Toy Segment: A kid asks a super computer how [[Optimus Prime (G1)|Optimus Prime]] and [[Hot Rod (G1)|Rodimus Prime]] became [[Prime (rank)|Prime]]s. The computer answers that [[Optimus Prime (G1)|Orion Pax]] and [[Hot Rod (G1)|Hot Rod]] became them by the power of the [[Matrix of Leadership|Matrix]]. The kid transforms the two toys, pulls out Optimus's Matrix and inserts Rodimus's into his compartment.
: Notes: Multiple scenes from ''[[The Transformers: The Movie]]'' are shown in the super computer's screen. When validating the child's authority to access it, the computer scans the child's iris and states "[[Size class|Leader class]] confirmed." Funny, he doesn't look that tall.
: Computer: "Leader class confirmed." Boy: "How did Optimus and Rodimus become Primes?" Computer: "Orion Pax and Hot Rod. Each legendary Autobot became a Prime using the Matrix of Leadership." Computer: ''Transformers Leader class Optimus Prime and Rodimus Prime, each sold separately.''

== Studio Series ==
Studio Series has only had one ad so far, but one is probably all it needs. Since Studio Series is not driven by media, there's no need to update the ad as the marketing gimmick of the line (movie accurate sculpts) isn't changing. And with an adult target audience, not much advertising is needed when you're preaching to the [[Fandom|choir]].

=== 2018 ===
[[File:Studio Series Commercial.jpg|upright=1.66|thumb|For truth, justice, and the Autobot way.]]
*'''Transformers Studio Series''' [http://www.youtube.com/watch?v=95Sp8a_TpHg 20 sec]
: Animation: Brief clip of Bumblebee transforming from ''[[Transformers (film)|Transformers]]''.
: Narration: Unknown.
: Toy Segment: [[Bumblebee (Movie)|Bumblebee]], [[Ratchet (Movie)|Ratchet]] and [[Optimus Prime (Movie)|Optimus Prime]] are set in front of the cardboard backdrops included with them.
:''Discover the moments and bring home the characters that defined a generation! You set the stage... with Transformers Studio Series. More than meets the eye! Each sold separately.''
:*'''Transformers Studio Series''' [https://www.youtube.com/watch?v=iQCgOcalodA 20 sec], [https://www.youtube.com/watch?v=Zeg9O8zIwSU 15 sec]
:: Same as the previous ad, but [[Blackout (Movie)|Blackout]] replaces Ratchet.
{{-}}
== Rescue Bots Academy ==
[[Transformers: Rescue Bots Academy (franchise)|Rescue Bots Academy]], like it's predecessor, had it's share of cartoon promos. Unlike it's predecessor, it does not appear to have produced any toy commercials. At least, we haven't found any yet.
=== 2018 ===
* '''Trailer''' [http://www.youtube.com/watch?v=QpLrWnO6Ubk 55 sec]
: Animation: Excerpts from the cartoon.
: Narration: Text only.
: Whirl: "Follow me team!" Hoist: "How about a tow?" Cody Burns: "Nice reflexes" [JOIN THE NEW RECRUITS] Hot Shot: "Oh yeah! Uh huh!" Whirl: "I'm Whirl. This is how humans meet each other. Or they do this. ''Or'' this!" [TRAIN WITH THE BEST] Hot Shot: "Optimus Prime?!?" Optimus Prime: "Rescue Bot Training Academy has chosen the best of the best to join it's first class." Whirl: "I can't believe we're going to be learning from ''the'' Heatwave!" [ROLL TO THE RESCUE] Whirl: "Whoa-hoa-hoa!" Medix: "I'm on it." Heatwave: "Roll to the rescue."

=== 2019 ===
* '''Season 1 promo''' [http://www.youtube.com/watch?v=-UNVsiCk3jc 30 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''Saturday...'' Optimus Prime: "I am here with a greater mission." ''Are your kids ready to master the powers of generosity, teamwork and responsibility?'' Hot Shot: "Oh you like that huh?" ''Then it's time to join the ranks of the Rescue Bots!'' Heatwave: "Welcome to the Rescue Bots Training Academy." ''Cause there's no rescue too big...'' Wedge: "Hit it Hot Shot!" ''And no hero too small.'' Whirl: "Yes, we saved you!" ''In the brand new Transformers Rescue Bots Academy. Saturday at 9 AM on Discovery Family.''

=== 2020 ===
* '''Season Two Trailer''' [http://www.youtube.com/watch?v=Lb1DIGtAaN4 1:34]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Optimus Prime: "Recruits, congratulations on completing year one." Heatwave: "Welcome to year two of training." Hot Shot: "I got this thing down." Hoist: "What could go wrong?" Hot Shot: "Nailed it!" Optimus Prime: "Each of you will be partnered with a mentor who will guide you through year two." Hoist: "Chase, Blades, Bumblebee, Heatwave, and Grimlock!" Grimlock: "Hey Babybot, what's uuuuuup!?" Hoist: "Augh!" Optimus Prime: "Now, the real work begins." Heatwave: "Optimus chose you because you aren't bound by rules." Medix: "So nothing else unexpected should happen today!" Blades: "Huh? Whoa!" Heatwave: "I'm not even going to ask." Heatwave: "You'll need help developing your indvidual skills." Bumblebee: "That's why we're here." Hoist: "Power up and energize!" Heatwave: "It's time for you to learn to truly multichange." Hoist: "Whoa!" Wedge: "All three forms in one day!" Optimus Prime: "You've just scratched the surface of what the Multicog can do." Hot Shot: "It does more?!?" Bumblebee: "A rescuer has to play to their strengths." Whirl: "It doesn't matter what we do, as long as we do it together." Wedge: "You know what that means." Boulder: "Rescue Bot recruits roll out!" Medix: "Let's do this!" Hot Shot: "Sure, knock yourself out." Medix: "Why would I render myself unconcious?"

[[File:Rescue Bots Academy Cartoon Promo.jpg|upright=1.66|thumb|]]
* '''Continues Next promo''' [http://www.youtube.com/watch?v=W8sMM_9g1TA 30 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''It doesn't matter if your energetic...'' Hot Shot: "Activate. Sweet!" ''...enthusiastic...'' Whirl: "Ohhh! I can't wait for the lessons to start!" ''...competitive...'' Wedge: "Rescue work is about action!" ''...analytical...'' Medix: "My servos are swiveling with excitement." ''...or strong.'' Hoist: "Power up and energize!" ''There's a place for you at the Transformers Rescue Bots Academy. All-new, continues next. Only on Discovery Family.

* '''Continues Next promo 2''' [https://www.youtube.com/watch?v=J4peTknjyWA 15 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''The Rescue Bots are back!'' Grimlock: "What's uuuuup!" ''With new adventures!'' Bumblebee: "This'll be your first spacewalk." ''Roll to the rescue with a brand season of... Transformers Rescue Bots Academy! Continues next, only on Discovery Family.

* '''Continues Next promo 3''' [https://www.youtube.com/watch?v=RpI28rJ49lQ 15 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''At the Rescue Bots Academy, no challenge is too big...'' Hot Shot: "Boulder!" ''And no hero is too small.'' Wedge: "We gotta save them!" ''Transformers Rescue Bots Academy all-new continues next, only on Discovery Family.
{{-}}
== Cyberverse ==
''[[Transformers: Cyberverse (franchise)|Cyberverse]]'' seems to have picked up where ''Robots in Disguise'' (2015) left off by continuing with the blended CGI/live action toy segments. It is the first franchise since [[The Transformers (franchise)|the original]] to regularly utilize animation unique to the toy commercials (albeit brief ones) with the character voices reprised by their cartoon actors. While there are trailers for each season, so far no commercials for the cartoon have surfaced online.
=== 2018 ===
====Toys ====
[[File:Cyberverse Action Attackers Commercial.jpg|upright=1.66|thumb|]]
*'''Action Attackers''' [http://www.youtube.com/watch?v=pOTHF3QWBM4 20 sec], [http://www.youtube.com/watch?v=jyCpyIMe0SE 15 sec]
: Narration: Unknown.
: Toy Segment: A kid transforms [[Bumblebee (Cyberverse)|Bumblebee]] and gasps at the activation of his car mode gimmick. He then transforms [[Grimlock (Cyberverse)|Grimlock]] too and activates his fire-breathing gimmick. This prompts Bumblebee to pop up from behind the sofa to gasp at it in unison with the kid.
:'''''New''' Transformers Cyberverse. Convert to activate Hive Swarm Attack.'' Boy (whispering): "Whoa!" ''"WHOA" is right. Feel that thrill. There's always more than meets the eye!'' Bumblebee (whispering): "Whoa!" ''GET MORE WHOA with new Transformers Cyberverse Action Attackers!''

====Cartoon====
* '''Season 1 Trailer''' [http://www.youtube.com/watch?v=I1ICb1uoGog 57 sec]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Notes: The trailer seems to abruptly cut off after an animation montage rather than making a closing pitch.
: Windblade: "Bumblebee, I'm going to access your memory." Bumblebee: "This is my mind?" Windblade: "Let's find some answers." [THE KEY TO THE FUTURE] Megatron: "Fellow Cybertronians, we stand together, [['Til all are one|'til all are one]]!" [LIES IN THE PAST] Optimus: "This is not the way. Old friend." Megatron: "Then it will be war!" "You'd have made a good Decepticon." Bumblebee: "I made my choice a long time ago." Optimus: "Autobots, our long term survival has become critical." Grimlock: "Our immediate survival isn't exactly set in stone either." Windblade: "The Autobots are somewhere here on Earth." Bumblebee: "Then you and I have to find them." Slipstream: "Where are the Autobots? Is Optimus Prime with you?" Windblade: "Yeah, want me to call him for you?" Bumblebee: "Who-oa! I need one of those!"

=== 2019 ===
==== Toys ====
[[File:Cyberverse Spark Armor Commercial.jpg|upright=1.66|thumb|]]
* '''Spark Armor figures''' [http://www.youtube.com/watch?v=cscqh-bq0NY 15 sec]
: Animation: A jet swoops around as Optimus Prime is running a long a short cliff wall. Bumblebee is on lower ground running alongside Optimus and tells him to "power up with [[Sky Turbine|that jet]]."
: Narration: Unknown.
: Toy Segment: Kid combines Elite Class Optimus Prime with his [[Spark Armor]] on top of a table in his backyard. CG Optimus Prime with Spark Armor walks up alongside him as he proudly holds out his combined toy. Optimus Prime does his best [[w:Kool-Aid Man|Kool-Aid Man]] impression: "Oh yeah!"
: Notes: Bumblebee and Optimus Prime's voices are provided by their usual Cyberverse actors, [[Jeremy Levy]] and [[Jake Foushee]] respectively.
: Bumblebee: "Optimus, power up with that jet!" ''With the energy of the Allspark, combine ''and'' convert to armor up Optimus Prime!" Optimus Prime: "Oh yeah!" ''New Spark Armor figures, from Transformers: Cyberverse. Each sold separately.''

[[File:Cyberverse Ark Power Optimus Prime Commercial.jpg|upright=1.66|thumb|]]
* '''Ark Power Optimus Prime''' [http://www.youtube.com/watch?v=yEZiMjSJiIw 15sec]
: Animation: Optimus Prime stands on the edge of a cliff as the [[Ark (Cyberverse)|Ark]] flies overhead and Bumblebee yells from offscreen for him to "use the Ark to power up".
: Narration: Unknown.
: Toy Segment: A kid plays with the toy on the front steps of his house. He then stands up in front of the house and holds out the combined figure as CGI Ark Power Optimus Prime walks up beside him and does his Kool-Aid Man impression again.
: Notes: Bumblebee and Optimus Prime's voices are provided by their usual Cyberverse actors, [[Jeremy Levy]] and [[Jake Foushee]] respectively.
: ''New from Transformers: Cyberverse.'' Bumblebee: "Optimus, use the Ark to power up!" ''With the energy of the ark, combine, and convert, to armor up Optimus Prime.'' Optimus Prime: "Oh yeah!" ''New Ark Power Optimus. From Transformers: Cyberverse.''

==== Cartoon ====
* '''Season 2 Trailer''' [http://www.youtube.com/watch?v=9EJ-8UPZMM8 57 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: Starscream: "After countless milennia of conflict, the Allspark is mine!" Slipstream: "Starscream's gone mad." Starscream: "Ha ha ha...!" Optimus Prime: "Starscream presents a danger to the Autobots ''and'' the Decepticons." Megatron: "We are in agreement." Optimus Prime: "As long as he's a threat, we must work together." Megatron: "Very well Prime." [SWORN ENEMIES] Windblade: "We can't trust them." Grimlock: "That my friend, is an understatement." [MUST JOIN FORCES] Starscream: "Optimus Prime, YOU'RE A LITTLE LATE!" Optimus Prime: "We fight not just for ourselves, but for all of Cybertron." Windblade: "RAUGGGGGGH!" ''Transformers: Cyberverse Season Two. The adventure continues.''

=== 2020 ===
==== Toys ====
[[File:Cyberverse Energon Armor Commercial.jpg|upright=1.66|thumb|]]
* '''Energon Armor Optimus Prime & Bumblebee''' [http://www.youtube.com/watch?v=ubcQmnnn3D8 20 sec]
: Animation: In a rocky desert area, Bumblebee jumps back to avoid the blast of Shockwave. Optimus Prime rolls into view, transforms and leaps into the air before slamming his axe into Shockwave. At the end of the ad, Prime and Bee stand in ready poses and activate their Energon Armor.
: Narration: Unknown.
: Toy Segment: Two kids, in a fullscale diorama of the rocky desert, play with the toys on a table cleverly disguised as a large flat rock.
: Notes: The very end of the toy segment shows the kids also having Ultra Class Hot Rod, Ultimate Class Shockwave, and Ultra Class Clobber on hand.
: ''New from Transformers: Bumblebee Cyberverse Adventures. Now you '''can'''. Convert and conquer with. Ultimate twist and change action. And activate Energon Armor. To totally own the battle. There's more than meets the eye. With new Bumblebee Cyberverse Adventures figures. Each sold separately.''

[[File:Cyberverse Battle Call Commercial.jpg|upright=1.66|thumb|]]
* '''Battle Call figures''' [http://www.youtube.com/watch?v=F9TqZ4n-t3U 20 sec]
: Animation: CG Battle Call Bumblebee and Optimus Prime running on a bridge, away from a live action kid standing in front of a tower and yelling "Go!". This takes place on what looks to be [[Cybertron (planet)]].
: Narration: Unknown.
: Toy segment: Two kids transform the toys and demonstrate their voice activated features in front of a green-screened Cybertronian door background. Every time the kids are shown giving a voice command, a sound wave (no, not a [[Soundwave (Cyberverse)|Soundwave]]) graphic is added to emphasize that the sound is coming from their mouths.
: ''New Transformers: Cyberverse Battle Call. Voice activated play that turns '''your''' voice into a battle call.'' Kid 1: "Bumblebee activate Energon armor." Toy: "GO AUTOBOTS!" ''Convert, then command to:'' Both kids: "Power up!" Optimus toy: "Shield's up." Bumblebee toy: "You got this Optimus." ''With the new Transformers Battle Call figures. Each sold separately, batteries not included.''

====Cartoon====
* '''Season 3 trailer''' [http://www.youtube.com/watch?v=K5LQ3ZRHNb0 1:12]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Optimus Prime: "Bumblebee...I have you seen you fight bravely in all corners of the universe. But now, our journey is at an end. Someday you will be called upon to be a leader. Before that day, you must return to Cybertron and restore life to our world." Bumblebee: "Optimus, nobody even knows what's down there." "This doesn't look like home." Megatron: "I arrived here LONG before you old friend." Bumblebee: "That's not good." [The War For the Allspark] Optimus: "Megatron, we end this once and for all." [Comes Home] Bumblebee: "Autobots, let's finish this." Megatron: "You have no chance." Bumblebee: "That's it!" Chromia: "Bee! Are you crazy?" Bumblebee: "Yes!"

== BotBots ==
''[[Transformers: BotBots]]'s'' catchy advertising jingle and fun and zany animation segments mesh perfectly with it's "gotta catch 'em all" type marketing gimmick.
=== 2018 ===
[[File:BotBots Digital Commercial 1.jpg|upright=1.66|thumb|]]
[[File:BotBots Digital Commercial 2.jpg|upright=1.66|thumb|]]
* '''Official Digital Commercial''' [http://www.youtube.com/watch?v=qpjZoZl7qp0 54 sec]
: Animation: Pan down from the BotBots logo to show lighting shooting out from a cloud at night and striking a mall. Inside, the electricity crackles and flows into various storefronts leading to an explosion of light and dust. The BotBots start coming to life and the silhouettes of [[Point Dexter]], [[Sticky McGee]], [[Rootwing]] and [[Batsby]] are seen transforming outside a store while [[Remorsel]] transforms in full view. A series of shots are timed to the chorus of the song: [[Fomo]], hangs off the 'B' in 'BOT' before pulling it over on himself while [[Dr. Moggly]] mogs, er, mugs for the camera; The letter 'O' from a different 'BOT' falls over and traps the [[The Plop Father]] inside; [[King Toots]] and [[Pucksie]] stand on either side of a third 'BOT', Toots shoots a few squares at the 'B' while Pucksie kind of turns his body from side to side before placing a hand on the T, causing the 'BOT' to expand into 'BOTBOTS' and push out the two BotBots. [[Goob Toob]] appears on security cam footage looking into the camera while a bunch of generic BotBots run around in the background. Cut to the food court where the [[Greaser Gang]] is tearing it up. [[S'up Dawg]] and [[Shredder Jack]] have a diving contest refereed by [[Fottle Barts]]. S'up Dawg jumps and transforms mid-air before landing perfectly in a cup of mustard. Almost simultaneously, Shredder Jack loses his balance and splats into a cup of tomato based sauce, breaking the cup. Fottle Barts gives them both a 10. Elsewhere in the food court, [[Duderoni]] drinks soda from a fountain machine while [[Twerple Burple]] uses the same machine to fuel his blaster as he shoots it into [[Angry Cheese]]'s mouth. Duderoni rips off a belch while Angry Cheese becomes overloaded with soda, leading to it spraying out both of his eyes and both sides of his head. Meanwhile in a bathroom stall somewhere, the [[Toilet Troop]] gets into mischief. [[Sergeant Scrubadub]] log rolls on the toliet paoper dispenser as [[Frohawk]] draws poo grafitti on the base of the toilet. [[Poo Sham]] brings in a bar of chocolate and forms into a replica pile of poo. Just then, the toilet paper runs out, causing Sergeant Scrubadub to fall off and into the replica pile of poo. Chorus animation repeats, before a cut to a sporting goods store where the [[Jock Squad]] is having fun. [[Dinger]] is jumping "rope", the rope being the shoelace of a soccer cleat being twirled by [[Laceface]]. [[Kidd Klobber]] busts out of a nearby shoebox through the side, prompting Laceface to transform. This allows Kidd Klobber to placekick him through an animated basketball hoop placed at the end of a shelving unit. The kick is good and Dinger does a celebratory dance. Cut to set of shelves sitting behind a desk, presumably the mall's Lost and Found. Lost Bots [[Stinkeye Stapleton]], [[Game Over]], [[Bonz-Eye]], [[Frostferatu]], [[Dimlit]], and [[Clogstopper]] along with [[Playroom Posse]] member [[Kikmee]] jump out of the shelves and towards the camera.
: Narration: BotBot Guy
: Toy segment: None
: Notes: While most of the featured BotBots are series one, Dinger and Kikmee are from series three. Kikmee is also oddly out place, being grouped in with the Lost Bots instead of his actual subgroup, the Playroom Posse. To be fair though, the Playroom Posse subgroup wouldn't debut until series three either.
: ''One stormy night, at a mall near by, Energon power fell from the sky. It hit the mall with it's powerful might and gave everyday objects robot life-fe-fe!'' {Here-a bot. There-a bot. Everywhere-a Bot Bot! Different tribes, throughout the mall. Started making mischief, big and small. The Greaser Gang went to town. Squirting condiments on whatever they found. The tribe in the bathroom the Toilet Troop, smashed choclate bars to look like- <squish> }Here-a bot. There-a bot. Everywhere-a Bot Bot! Deflating balls and making punts, the Jock Squad's up to wicked stunts. And then there's ones, that no one knows. The Lost Bots lurking in the sha-a-dows. You don't know where they're hidingyou'rein for a surprise! BotBots are more than meets the eye!} "BotBots." {Transformers!}

* '''Frostferatu and Sprinkleberry D'uhnut''' [http://www.youtube.com/watch?v=JdQIFX26d0U 15 sec]
: Animation: The food court segment from the previous commercial.
: Narration: BotBot Guy
: Toy segment: A boy pops Frostferatu out of his package and onto his kitchen table. Zoom in on the boys hands transforming Frostferatu and then zoom in on another pair of hands transforming [[Sprinkleberry D'uhnut]]. Pan over the series one toys laid out on the table.
: {Here-a bot. There-a bot. Everywhere-a Bot Bot!} ''Pop 'em out, convert and see what Bots you got. With new Transformers BotBots. You can collect 190 in 2019. Each sold separately.'' {Here-a bot. There-a bot. Everywhere-a Bot Bot!} Sprinkleberry D'uhnut: "What Bot you got?"

== War for Cybertron Trilogy ==
The recent trend of shorter fifteen and twenty second toy commercials seems poised to continue based on the marketing for the [[War for Cybertron Trilogy (franchise)|War for Cybertron Trilogy]]. So far, Hasbro seems content to only commission ads for the first wave of product of a given year. Even the more child focused lines, ''Rescue Bots Academy'' and ''Cyberverse'', seem to have fewer and shorter commercials. It is unclear if this indicative of a reduced TV advertising budget due to kids not watching as much TV, having to spread the budget across more simultaneous product lines than before (in addition to the aforementioned lines, ''Studio Series'' and ''BotBots'' are also simultaneously on shelves), or both.
=== 2019 ===
=== Toys ===
* '''Seige Wave 1''' [http://www.youtube.com/watch?v=gcDAsT49EbI 15 sec]
: Animation: [[Lionizer (G1)|Lionizer]], [[Optimus Prime (G1)|Optimus Prime]] and [[Six-Gun|Autobot Sixgun]] run past [[Sideswipe (G1)|Sideswipe]] on a bridge on Cybertron during a battle. Prime jumps to a stop as Lionzier transforms into his sword and Sixgun weaponizes with Prime.
: Narration: Unknown announcer and [[Jon Bailey]] as Optimus Prime.
: Toy segment: The toys are shown in a Cybertronian city diorama. It starts with Prime in truck mode, having the roof of the toy flipped up before a jump cut to Prime in robot mode that pans over to [[Starscream (G1)|Starscream]] in robot mode. The camera continues panning down and to the right to show Lionizer, then Sixgun a short ways in front. Prime has somehow teleported as the camera continues panning to the right to show him standing next to Sixgun. As the camera continues to pan further right still, we see Prime from the torso up, weaponized with Sixgun and holding Lionizer. The camera then does slight turn back to the left before panning backwards to show [[Hound (G1)|Hound]], weaponized Prime, [[Ironhide (G1)|Ironhide]] and Sideswipe facing off against [[Shockwave (G1)|Shockwave]], [[Megatron (G1)|Megatron]], Starscream and [[Reflector (G1)|Refraktor]]. All these scenes appear to be greenscreened with first a doorway background and later an outdoor background with a collapsing tower animation.
: Notes: [[Flywheels|Skytread]] can be seen standing on the bridge in the background as the Autobots are running.
: ''Combine and weaponize with NEW Transformers War For Cybertron!'' "Calling all Autobots. The Decepticon seige has pushed us to the brink, but war rages on. Combine together and help protect what's left of Cybertron." ''New Transformers War for Cybertron. Each sold separately.''

=== Cartoon ===
* '''New York Toy Fair Netflix Teaser''' [http://www.youtube.com/watch?v=x6vnmS1Dfuk 1:46]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Ultra Magnus: "Cybertron is in ruins. I fear...the war is lost. Optimus, at this moment we must focus on surviving as a race. Not winning a war." Megatron: "Yet again, the Autobots have escalated this conflict to the point where must answer their aggression with force. I empower you Decepticons to bring this painful chapter of our history to a close." Ultra Magnus: "We're facing extinction at the hands of the Decepticons." Megatron: "Cybertron needs strength...MY strength." Optimus Prime: "Cybertron. NEEDS. FREE-DOM." "We must not allow Megatron to find the Allspark. With it, he will destroy everything we are." Bumblebee: "You're fighting to win and that's going to get you all killed." Optimus Prime: "The Autobots fight for the day we no longer have to fight." Elita-One: "This is not the life I imagined for us." Optimus Prime: "It's a life...worth fighting for."

* '''Trailer''' [http://www.youtube.com/watch?v=_Lj9lE4Id-U 2:00]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Megatron: "I have done what I have to do to end this war... Honor will not win this war... This is the final day...of the Autobot resistance." Optimus Prime: "I...cannot help but ask myself: Is this a hopeless crusade? Have my actions led to the extinction of our people?" Ratchet: "The Allspark is a vessel of life." Optimus Prime: "In the hands of Megatron, there's no telling what he might do." Megatron: "The Allspark...yes." Shockwave: "A clean and decisive victory." [A NETFLIX ORIGINAL ANIME SERIES] Ultra Magnus: "If we continue on this course, no one will be left to win." [THE FINAL HOURS ARE HERE] Jetfire: "I've got him." [TWO LEADERS] Megatron: "The circle closes Prime." [MUST MAKE THE ULTIMATE SACRIFICE] "You are defeated." "We end this war...now.

=== 2020 ===
* '''Earthrise Wave 1''' [http://www.youtube.com/watch?v=njqpC6lyp-0 20 sec]
: Animation: CGI [[Astrotrain (G1)|Astrotrain]] approaches [[Earth]] and flys overhead of [[Optimus Prime (G1)|Optimus Prime]]. Prime's trailer pops open to reveal [[Cliffjumper (G1)|Cliffjumper]] shooting at Astrotrain with Prime transforming to robot mode to follow suit.
: Narration: Unknown announcer and [[Jon Bailey]] as Optimus Prime.
: Toy segment: The toys are shown in a rather nice mountain forest diorama. [[Starscream (G1)|Starscream]] and Astrotain stand shoulder to shoulder on a rocky outcropping. At the base of a mountain? [[Ironworks (facility)|Ironworks]] and [[Hoist (G1)|Hoist]] stand around while Cliffjumper, [[Big Daddy (G1)|Daddy-O]] and [[Trip-Up]] hangout in car mode. Ironworks has his arm removed as he's pulled offscreen and replaced with one already in base mode. Hoist is shown standing on a rock, overlooking car mode Optimus Prime and Cliffjumper. A group shot is shown with Cliffjumper (with blast effect), Trip-Up, [[Soundbarrier]], Optimus Prime, Ironworks (base mode), Daddy-O (car mode) and [[Wheeljack (G1)|Wheeljack]] (holding [[Smashdown]]) all placed at varying levels amongst a group of rocks at the base of the mountain. The camera pans out to reveal Astrotrain and Starscream facing the Autobots.
: Notes: Optimus Prime's narration makes it sound like all the Autobots can convert to battle stations. Curiously, despite Prime's urging to weaponize, that gimmick is not actually demonstrated. Instead Hoist is shown holding his gun in robot mode alongside Cliffjumper in car mode with his cannon mounted and Optimus Prime in truck mode, with... no weapons.
: ''Build your battlefield with Transformers War For Cybertron: Earthrise.'' "This is Optimus Prime. Autobots, convert to battle stations. Weaponize, and prepare for battle...on Earth." ''New Transformers War For Cybertron: Earthrise. Each sold separately.''
{{-}}

[[Category:Commercials| ]]
[[Category:Toys]]

Transformers: Mystery of Convoy (comic)

2018-02-15T00:23:53Z

Walruslaw: /* Featured characters */

{{comicstory
|seriesissue=''[[Transformers: Mystery of Convoy]]''
|japanese=トランスフォーマーコンボイの謎
|romaji=Transformer Convoy no Nazo
|image=Famicom How-to Manga Cover.jpg
|caption=The Funsize city commander.
|publisher=[[Kodansha]]
|published in=''[[Comic Bom Bom]]''
|date=December 1986
|manga by=[[Ikuo Miyazoe]]
|continuity=[[Generation 1 continuity family]]
}}

==Synopsis==

==Featured characters==
{{featuredcharacters
|c1=
*[[Optimus Prime (G1)|Optimus Prime]] (2)
*[[Jazz (G1)|Jazz]] (3)
*[[Superion (G1)|Superion]] (4)
*? (5)
*? (6)
*[[Bumblebee (G1)|Bumblebee]] (7)
*[[Wheeljack (G1)|Wheeljack]] (8)
*? (9)
*[[Ultra Magnus Jr.]] (11)

|c2=
*[[Shockwave (G1)|Shockwave]] (1)
*[[Brawl (G1)|Brawl]] (12)
*[[Starscream (G1)|Starscream]] (13)
*[[Seeker (body-type)|Seeker]] (14)
*[[Rumble (G1)|Rumble]] (15)
*[[Ravage (G1)|Ravage]] (16)
*[[Bombshell (G1)|Bombshell]] (17)
*[[Shrapnel (G1)|Shrapnel]] (18)
*[[Kickback (G1)|Kickback]] (19)
*[[Laserbeak (G1)|Laserbeak]] (20)
*[[Ratbat (G1)|Ratbat]] (21)
*[[Megatron (G1)|Megatron]] (22)
*[[Trypticon (G1)|Trypticon]] (23)

|c3=
*[[Shinichi (G1)|Shinichi]] (10)
*? (24)
}}

{{issuestub|Detailed summary and featured characters.}}
[[Category:Generation 1 issues]]
[[Category:Manga]]

Comic BomBom

2017-05-05T18:57:48Z

Walruslaw:

{{disambig2|the defunct Japanese magazine published by Kodansha|the also defunct Japanese magazine published by Poplar|Comic Bun Bun}}

[[Image:Comic Bom Bom logo.jpg|right|250px|thumb|They beat us to "Boom de ya dah"!]]
'''''Comic Bom Bom''''' (コミックボンボン) was a long running Japanese boy's [[manga]] magazine published by [[Kodansha]]. The first issue was released in [[October 15]], [[1981]], with the title finally retired in the [[November 15|December]] [[2007]] issue due to declining sales. The title was most famous for publishing promotional comics of various properties including the ''[[Wikipedia:Gundam|Gundam franchises]]'', ''[[Wikipedia:Super Mario Brothers|Super Mario Brothers]]'', ''[[wikipedia:Mega Man (video game)|Mega Man]]'', and of course, ''[[Transformers brand|Transformers]]''.

Although its sister Kodansha publication ''[[TV Magazine]]'' would go on to be the "primary" Japanese publication covering the ongoing Transformers saga throughout Generation 1, ''Comic Bom Bom'' was actually running regular spreads on the series and toyline before it became a steady fixture in ''TV Magazine'', even jumping the gun with a [[A Birth of Planet Saybertron|prose story]] that crafted a wild origin for the Transformers that would later be relegated to the realms of [[micro-continuity]].

The beginning of the ''[[Beast Wars: Transformers (franchise)|Beast Wars]]'' gave ''Comic Bom Bom'' time to truly shine, as regular comics for many of the ''Beast'' series were published in its pages.

==''Transformers'' manga and stories==
* "[[A Birth of Planet Saybertron]]" (December, 1985)
* "[[Full Throttle Scramble Power!|Transformer: Full Throttle Scramble Power!]]" by [[Yoshihiro Moritō]] (Spring Extra Issue, [[1986]])
* "[[Famicom How-to Manga: Transformers: Mystery of Convoy]]" by [[Ikuo Miyazoe]] (December, 1986)
* "[[The New Battle!!|Generation 2: The New Battle!!]]" by [[Shojin Tanaka]] (Summer Special in August, [[1995]])
* "[[Beast Wars II: Super Lifeform Transformers (manga)|Beast Wars Second]]" by [[Shōji Imaki]] (July, [[1998]] - February, [[1999]])
* "[[Super Lifeform Transformers: Beast Wars Neo (manga)|Beast Wars Neo]]" by [[Shōji Imaki]] (March, 1999 - October, 1999)
* "[[Super Lifeform Transformers: Beast Wars Metals (manga)|Beast Wars Metals]]" by [[Shōji Imaki]] (November, 1999 - April, [[2000]])
* "[[Q-Robo Transformer]]" by [[Shōji Imaki]] (April, [[2003]] - June, November, [[2004]], published as a compilation titled "Extremely Funny Transformer Gag Colosseum" in [[2005]])
* "[[Transformers: Galaxy Force (manga)|Transformers: Galaxy Force]]" by [[Yoshihiro Iwamoto]] (February, 2005 - October, 2005)

==External link==
* [[wikipedia:ja:%E3%82%B3%E3%83%9F%E3%83%83%E3%82%AF%E3%83%9C%E3%83%B3%E3%83%9C%E3%83%B3|Comic Bom Bom]] at Japanese Wikipedia

{{stub}}

[[Category:Real-world magazines]]

Transformers: Mystery of Convoy (comic)

2017-04-08T19:53:59Z

Walruslaw:

{{comicstory
|seriesissue=[[Fight! Super Robot Lifeform Transformers (franchise)|Fight! Super Robot Lifeform Transformers]]
|title=''Famicom How-to Manga: Transformers: Mystery of Convoy''
|japanese=ファミコンハウツーまんがトランスフォーマーコンボイの謎 ''- Convoy no Nazo''
|image=Famicom How-to Manga Cover.jpg
|caption=The Funsize city commander.
|publisher=[[Kodansha]]
|date=December 1986
|manga by=[[Ikuo Miyazoe]]
|continuity=[[Generation 1 continuity family]]
}}

'''''Famicom How-to Manga: Transformers: Mystery of Convoy''''' (ファミコンハウツーまんがトランスフォーマーコンボイの謎 ''- Convoy no Nazo'') is the sixth and last issue of the ''[[Family Computer|Famicom]] How-to Manga'' series, which was drawn by [[Ikuo Miyazoe]]. The manga adapts the [[1986]] video game ''[[Transformers: Mystery of Convoy]]''. It was published in the December, 1986 issue of ''[[Comic Bom Bom]]''.

{{issuestub|Detailed summary and featured characters.}}
[[Category:Generation 1 issues]]
[[Category:Manga]]

File:Famicom How-to Manga Cover.jpg

2017-04-08T19:46:36Z

Cover to the ''[[Famicom How-to Manga: Transformers: Mystery of Convoy]]'' [[manga]].

© [[1986]] [[TakaraTomy]], [[Kodansha]], [[Comic Bom Bom]]

Transformers: The World

2016-02-01T21:01:55Z

Walruslaw:

{{episode
|otherseries=Transformers
|ep=
|image=Transformers_The_World.jpg
|title="Transformers: The World"
|japanese=トランスフォーマーザ★ワールド
|production company=[[TakaraTomy|Takara]], [[Toei]]
|compiled by=
|release date=[[1988]]
|continuity=[[Japanese Generation 1 cartoon continuity]]
}}
==Featured characters==
{{featuredcharacters
|c1=
{{{!}}border="0" cellpadding="0" cellspacing="0" style="background:transparent"
{{!}}-
{{!}}style="background:transparent; border-right: 0px" valign="top"{{!}}
* [[Jazz (G1)/Generation 1 cartoon continuity|Jazz]] (1)
* [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] (2)
* [[Red Alert (G1)|Red Alert]] (3)
* [[Sunstreaker (G1)|Sunstreaker]] (4)
* [[Tracks (G1)|Tracks]] (5)
* [[Sideswipe (G1)|Sideswipe]] (6)
* [[Wheeljack (G1)|Wheeljack]] (7)
* [[Mirage (G1)|Mirage]] (8)
* [[Ironhide (G1)/Generation 1 cartoon continuity|Ironhide]] (9)
* [[Blaster (G1)/Generation 1 cartoon continuity|Blaster/Twincast]] (10)
* [[Ultra Magnus (G1)/Generation 1 cartoon continuity|Ultra Magnus]] (18)
* [[Springer (G1)|Springer]] (19)
* [[Kup (G1)/Generation 1 cartoon continuity|Kup]] (20)
* [[Hot Rod/Generation 1 cartoon continuity|Rodimus Prime/Hot Rod]] (21)
* [[Silverbolt (G1)|Silverbolt]] (23)
* [[Hot Spot (G1)|Hot Spot]] (24)
* [[Arcee (G1)|Arcee]] (25)
* [[Wreck-Gar (G1)|Wreck-Gar]] (27)
* [[Blades (G1)|Blades]] (31)
* [[Defensor (G1)|Defensor]] (33)
* [[Beachcomber (G1)|Beachcomber]] (46)
* [[Searchlight (G1)|Searchlight]] (47)
* [[Chase (G1)|Chase]] (48)
* [[Freeway (G1)|Freeway]] (49)
* [[Wideload (G1)|Wideload]] (50)
* [[Bumblebee (G1)/Generation 1 cartoon continuity|Goldbug]] (51)
* [[Slag (G1)|Slag]] (52)
* [[Grimlock (G1)/Generation 1 cartoon continuity|Grimlock]] (53)
* [[Fortress Maximus (G1)|Fortress]] (54)
* [[Chromedome (G1)|Chromedome]] (55)
* [[Hardhead (G1)|Hardhead]] (56)
* [[Brainstorm (G1)|Brainstorm]] (57)
{{!}}style="background:transparent; border-right: 0px" valign="top"{{!}}
* [[Highbrow (G1)|Highbrow]] (58)
* [[Alpha Trion (G1)|Alpha Trion]] (62)
* [[Prowl (G1)|Prowl]] (65)
* [[Seizan]] (66)
* [[Shouki]] (67)
* [[Suiken]] (68)
* [[Kaen]] (69)
* [[Getsuei]] (70)
* [[Yukikaze (Headmasters)|Yukikaze]] (71)
* [[Raiden (Headmasters)|Raiden]] (72)
* [[Sureshot (G1)|Sureshot]] (75)
* [[Pointblank (G1)|Pointblank]] (76)
* [[Crosshairs (G1)|Crosshairs]] (77)
* [[Spoilsport]] (80)
* [[Pinpointer (G1)|Pinpointer]] (82)
* [[Peacemaker]] (83)
* [[Rewind (G1)|Rewind]] (89)
* [[Eject (G1)|Eject]] (90)
* [[Steeljaw (G1)|Steeljaw]] (91)
* [[Ramhorn (G1)|Ramhorn]] (92)
* [[Wheelie (G1)|Wheelie]] (93)
* [[Superion (G1)|Superion]] (96)
* [[Computron (G1)|Computron]] (97)
* [[Metalhawk (Masterforce)|Metalhawk]] (105)
* [[Diver (Masterforce)|Diver]] (106)
* [[Lander (Masterforce)|Lander]] (107)
* [[Phoenix (Masterforce)|Phoenix]] (109)

'''Human Autobots'''

* [[Shūta Gō]] (104)
* [[Minerva (Masterforce)|Minerva]] (110)
* [[Cab]] (111)
{{!}}}
|c2=
{{{!}}border="0" cellpadding="0" cellspacing="0" style="background:transparent"
{{!}}-
{{!}}style="background:transparent; border-right: 0px" valign="top"{{!}}
* [[Thrust (G1)|Thrust]] (11)
* [[Soundwave (G1)/Generation 1 cartoon continuity|Soundwave/Soundblaster]] (12)
* [[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] (13)
* [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] (14)
* [[Dirge (G1)|Dirge]] (15)
* [[Thundercracker (G1)|Thundercracker]] (16)
* [[Astrotrain (G1)|Astrotrain]] (17)
* [[Galvatron (G1)/Generation 1 cartoon continuity|Galvatron]] (22)
* [[Cyclonus (G1)|Cyclonus]] (28)
* [[Vortex (G1)|Vortex]] (29)
* [[Blast Off (G1)|Blast Off]] (30)
* [[Devastator (G1)|Devastator]] (32)
* [[Drag Strip (G1)|Drag Strip]] (34)
* [[Breakdown (G1)|Breakdown]] (35)
* [[Dead End (G1)|Dead End]] (36)
* [[Wildrider (G1)|Wildrider]] (37)
* [[Motormaster (G1)|Motormaster]] (38)
* [[Skullcruncher (G1)|Skullcruncher]] (39)
* [[Weirdwolf (G1)|Weirdwolf]] (40)
* [[Mindwipe (G1)|Mindwipe]] (41)
* [[Divebomb (G1)|Divebomb]] (42)
* [[Headstrong (G1)|Headstrong]] (43)
* [[Razorclaw (G1)|Razorclaw]] (44)
* [[Tantrum (G1)|Tantrum]] (44)
* [[Rampage (G1)|Rampage]] (45)
* [[Menasor (G1)|Menasor]] (59)
* [[Abominus (G1)|Abominus]] (60)
* [[Bruticus (G1)|Bruticus]] (61)
* [[Scorponok (G1)|Scorponok]] (63)
* [[Sixshot (G1)|Sixshot]] (64)
* [[Octane]] (73)
* [[Blitzwing (G1)|Blitzwing]] (74)
{{!}}style="background:transparent; border-right: 0px" valign="top"{{!}}
* [[Blowpipe (G1)|Blowpipe]] (78)
* [[Aimless (G1)|Aimless]] (79)
* [[Caliburst (G1)|Caliburst]] (81)
* [[Misfire (G1)|Misfire]] (84)
* [[Triggerhappy]] (85)
* [[Slugslinger (G1)|Slugslinger]] (86)
* [[Snapdragon (G1)|Snapdragon]] (87)
* [[Apeface]] (88)
* [[Predaking (G1)|Predaking]] (95)
* [[Gilmer]] (99)
* [[Blood]] (101)
* [[Tentakil (Masterforce)|Tentakil]] (102)
* [[Dauros]] (103)

'''Human Decepticons'''

* [[Cancer (Masterforce)|Cancer]] (112)
* [[Bullhorn (Masterforce)|Bullhorn]] (113)
* [[Wilder]] (114)
{{!}}}
|c3=
* [[Daniel Witwicky (G1)|Daniel Witwicky]] (94)
* [[Newlyweds|Newlywed woman]] (98)
* [[Newlyweds|Newlywed man]] (100)
* [[Madonna (Masterforce)|Madonna]] (108)
}}

==Notes==
*''Transformers: The World'' was a 20 minute direct-to-video compilation released in 1988 by Takara close to the start of the ''[[Transformers: Super-God Masterforce (cartoon)|Super-God Masterforce]]'' series. This [[clip show]] showcases key events from ''[[Transformers: The Headmasters (cartoon)|The Headmasters]]'', and two early episodes of ''Super-God Masterforce'', using footage from "[[Four Warriors Come out of the Sky]]", "[[The Mystery of Planet Master]]", "[[Birth of the Fantastic Double Prime]]", "[[Head On!! Fortress Maximus]]", "[[Explosion on Mars!! MegaZarak Appears]]", "[[Miraculous Warriors, Targetmasters (Part 1)]]", "[[Miraculous Warriors, Targetmasters (Part 2)]]", "[[The Final Showdown on Earth (Part 2)]]", "[[Rise Up!! Pretenders]]" and "[[Birth! Headmaster Jrs]]".

===Trivia===
*Like Takara's Transformer toy releases, the packaging for ''Transformers: The World'' similarly has a [[List of Japanese ID numbers|Japanese ID number]], in this case '''V-01'''.
*Also included with the original Takara VHS release were a [[S.T.A.R.S.]] "official members badge", and 25 character profile cards that otherwise were included in Takara's packaging for their respective figures.
*The back of the packaging for the original VHS release features profile artwork taken from [[Character model|character models]] for multiple ''Headmasters'' characters, along with Metalhawk and Shūta Gō from ''Super-God Masterforce''. Bizarrely, the profile artwork used for Scorponok's small robot form is actually [[Zarak (G1)|Lord Zarak]]'s U.S. character model as seen in "[[The Rebirth]]" rather than Scorponok's standard ''Headmasters'' Japanese character model.

==Home video releases==
{{homevidnote|japanese}}
;VHS
[[Image:Flag of Japan.png|20px|Japan]] 1988 — ''Transformers: The World'' — V-01 ([[TakaraTomy|Takara]])
;DVD
[[Image:Flag of Japan.png|20px|Japan]] 2003 — ''Transformers: Victory'' — DVD Box 01 ([[Geneon Universal Entertainment|Pioneer LDC]])

==External links==
* [https://www.youtube.com/watch?v=N06aLGdHCJQ "Transformers: The World" on YouTube]

[[Category:Clip shows]]

Pilot (Part 1)

2015-03-16T13:17:51Z

Walruslaw:

{{episode|
|otherseries=''[[Transformers: Robots in Disguise (2015 cartoon)|Transformers: Robots in Disguise]]'' (2015) ep 1
|image=RID2015Bumblebeefacepalms.jpg
|caption=
|prev=Predacons Rising (Prime)
|next=Pilot (Part 2)
|title="Pilot (Part 1)"
|airdate=[[February 21]], [[2015]] (Australia) [[March 14]], 2015 (US)
|production company=[[Hasbro Studios]]
|writers=[[Adam Beechen]], [[Duane Capizzi]]
|animation studio=[[Polygon Pictures]]
|directors=[[David Hartman]]
}}
'''Assigned on a solo mission to Earth, Bumblebee unexpectedly finds himself saddled with a team.'''

==Synopsis==
Years after the [[Great War (Prime)|Great War]], a rebuilt [[Cybertron (planet)|Cybertron]] is once again a populous, thriving planet. Among its inhabitants is Lieutenant [[Bumblebee (WFC)|Bumblebee]] - now on street patrol duty - and his new cadet [[Strongarm (RID)|Strongarm]]. While Strongarm is slightly awed at getting to work with the great hero Bumblebee, she's surprised that he didn't get a better position than street cop. The duo receives an alert about an in-progress 211. They find [[Sideswipe (WFC)|Sideswipe]] driving around a park with huge statues, scratching up the ground. While Bumblebee is in the middle of telling his partner that Sideswipe's not actually dangerous, he's suddenly distracted by a vision of [[Optimus Prime (WFC)|Optimus Prime]] in a reflecting pool. Strongarm leaves him to his vision and heads off to deal with Sideswipe, and Optimus points Bumblebee to a diagram on a nearby building, indicating something to do with [[Earth]]. After an abortive attempt to stop Sideswipe, Strongarm manages to bash the renegade Autobot into the statue of Optimus Prime, and then slaps the cuffs on him, but to her horror, the damaged statue topples over, almost crushing Bumblebee. Snapped out of his trance, Bumblebee orders Strongarm to take the perp to the station while he heads towards the building Optimus pointed to.

On Earth, [[Denny Clay]] is moving a train car around his scrapyard when his son, [[Russell Clay]] arrives to stay while his mother's in [[Copenhagen]]. Russell is less than enthusiastic about this arrangement, but Denny shows off the 14th Street diner which he's recently had moved to the yard. Their discussion is interrupted by a loud boom from somewhere. Not far away in the woods, [[Fixit (RID)|Fixit]] crawls from the shattered hulk of the prison ship ''[[Alchemor]]''.

On Cybertron, Bumblebee enters the [[Cybertron History Museum]] and pokes around the back rooms, where he finds a [[space bridge]] with Earth co-ordinates already input. Optimus speaks to him in a another vision, telling him he's needed on Earth. In the middle of the vision Bumblebee's found by Strongarm, who's followed him there as per a regulation which means she has to accompany him at all times. Naturally she also still has Sideswipe handcuffed to her, and after Bumblebee explains he's received a mission from Optimus, he tells Strongarm to try to get the space bridge working while he distracts the guards.

A news report about a meteor piques Denny's interest, and he suggests he and Russell go look for it, though first Denny has to talk to a man who wants to sell him some [[Billy the Breakfast Beaver]] figures. Russell opts to go look for the meteor instead of helping with the deal. At the crash site, Fixit attempts to send a mayday to Cybertron Control, reporting that he's lost most of the [[stasis cell]]s the ship was carrying.

Bumblebee manages to distract the museum guards for a brief time until they catch on to the fact that he's up to something. He's forced to deal with the pair, disabling them just as Sideswipe gets the bridge working. Ordering Strongarm to remain behind, Bumblebee charges through the open space bridge to Earth. Naturally Strongarm follows him with Sideswipe still cuffed to her, and though Bumblebee destroys the cuffs and orders Sideswipe to return to Cybertron, the punk runs off. Wandering through the woods elsewhere, Russell completely misses a set of giant footprints. Bumblebee and Strongarm find Fixit working on the wreckage of his ship, and he explains the situation with the missing prisoners. As the tracking systems come back online, Fixit detects a nearby Cybertronian signal. Figuring it's Sideswipe, Bumblebee and Strongarm head off to recapture the rogue Autobot.

Sideswipe is testing out the acoustics in a nearby rock formation when he bumps into Russell. They're both recovering from the shock when [[Underbite (RID)|Underbite]] strolls up. Sideswipe introduces himself, but is none the wiser when Underbite reveals his name, though Underbite clarifies that he's the Decepticon who ate [[Nuon City]]. Sideswipe and Russell run for it, and Underbite consumes a nearby derelict van for energy. The fleeing pair find a clearing where Sideswipe transforms. As Underbite catches up with them, Sideswipe's able to speed off with Russell, and eventually finds Bumblebee and Strongarm. The Decepticon chases all four of them back to the crash site, where Fixit and Russell hid behind the last intact stasis cell, shortly before [[Grimlock (WFC)|Grimlock]] pokes his head out of the end of it. After Underbite knocks the Autobots aside, Grimlock manages to goad Underbite into wrecking the stasis cell he's trapped in, freeing him. This only keeps Underbite busy for a short time, and the Decepticon spots the scrapyard through the trees, driving off to investigate. As the Autobots recover from the fight, Fixit tells them that Underbite is a [[Chompazoid]], and gains power by eating metal. The Autobots realize that the scrapyard has enough material to make the Decepticon unstoppable.

[[Pilot (Part 2)|To be continued...]]

==Featured characters==
{{featuredcharacters
|c1=
*[[Bumblebee (WFC)|Bumblebee]] (1)
*[[Strongarm (RID)|Strongarm]] (2)
*[[Sideswipe (WFC)|Sideswipe]] (3)
*[[Optimus Prime (WFC)|Optimus Prime]] (4)
*[[Fixit (RID)|Fixit]] (7)
*[[Matronly Docent]] (8)
*[[Museum Guards]] (9)

|c2=
*[[Underbite (RID)|Underbite]] (10)
*[[Grimlock (WFC)|Grimlock]] (11)

|c3=
*[[Denny Clay]] (5)
*[[Russell Clay]] (6)

}}

==Quotes==

"It's kinda weird. Like living in a scrapyard." 
"Please, vintage salvage depot for the discriminating nostalgist."
:—'''Russell''' and '''Denny Clay'''

"Bumblebee, I knew you would understand." 
"Optimus, is it really you? Where are you?" 
"I need you on Earth, Bumblebee, a new mission, a dire threat." 
"Me." 
"Go there and we shall speak again."
:— '''Bumblebee''' and '''Optimus Prime'''

"PLEASE take me to jail. This place is so much worse!"
:—'''Sideswipe''' on his trip to the Cybertron Museum

"You're a punk, you know how to take out security systems don't you?" 
"NO!" ''[pause]'' "Maybe"
:—'''Strongarm''' and '''Sideswipe'''

"Now, I've reconned the crash site and we're missing most of our stasis cells. Several nearby have ruptured, their inmates are presumably at large." 
"How many is several?" 
"Oh, a couple of hundred."
:—'''Fixit''' and '''Strongarm'''

"You ever been to Nuon City?" 
"Nooo." 
"THAT'S CAUSE I ATE IT!"
:—'''Underbite''' tells '''Sideswipe''' of his over eating habits.

"Yeah transformin' into a car will make a huge difference. HELLO? I ATE A WHOLE CITY!"
:—'''Underbite'''

"I hear fighting. Who's fighting? I wanna fight!"
:—'''Grimlock'''

"Hey, aren't you Underbite, the 'Con who ate that city?" 
"Finally! What gave it away? The muscles?" 
"The smell."
:—'''Grimlock''' and '''Underbite'''

==Notes==
===Animation and technical errors===
===Continuity notes===
*The opening shot of Cybertron is identical to how it looked in ''[[Transformers: Prime (cartoon)| Prime]]'' and the ''[[Transformers: War for Cybertron (franchise)| War for Cybertron]]'' games.
*In this and part 2, the capsules holding the Decepticons are referred to as "stasis cells", whereas in later episodes they're referred to using the more standard name "stasis pods".

===Transformers references===
*Other statues in the park appear to depict [[Bulkhead (Prime)|Bulkhead]], [[Ultra Magnus (WFC)|Ultra Magnus]], and [[Starscream (WFC)|Starscream]].
*Sidewipe's use of 'No...maybe' is rather similar to what Bulkhead sometimes said.

===Real-world references===
*211 is actually Earth police code for a robbery. Sideswipe just seems to be causing a public nuisance though.

===Trivia===
*As with the following dozen episodes, this first premiered in Mandarin on Chinese streaming video site M1905.
*Unlike ''Prime'', Strongarm and Sideswipe have unique Cybertronian robot and vehicle forms.
*Before even scanning an Earth vehicle, Sideswipe's Cybertronian alt mode has a normal vehicle interior, including seats and seat belts, even though these would serve no practical purpose on Cybertron.
*Fixit states his favorite color is Red.

===Foreign localization===
'''Chinese'''
:*''Original airdate:'' [[December 31]], [[2014]]

'''French'''
:*''Title:'' "'''Nouvelle mission sur Terre'''" ("New Mission on Earth")
:*''Original airdate:'' [[February 9]], [[2015]]

'''Italian'''
:*''Title:'' "'''Più di quanto non sembri, parte 1'''" ("More than how it looks like, Part 1")
:*''Original airdate:'' [[February 28]], 2015 (preview in select cinemas); [[March 7]], 2015 (TV airing)

'''Japanese'''
:*''Title:'' '''"Aratana bōken no hajimari"''' (新たな冒険のはじまり, "Beginning of a new Adventure")
:*''Original airdate:'' [[March 15]], [[2015]]

'''Portuguese'''
:*''Original airdate:'' [[March 2]], 2015

==Home video releases==
{{epstub}}

[[Category:Robots in Disguise (2015) episodes]]

The Transformers: The Movie/dubs

2015-01-10T21:48:50Z

Walruslaw: /* Japan */

'''''[[The Transformers: The Movie]]''''' has been translated and dubbed into many languages, each with its own set of quirks and oddities.

==Brazil==
The Movie was released in Brazilian theaters almost simultaneously with the launch of the series on television. It was later released on home video on the late '80s, but on a very small scale, which made it very hard to find in video stores. The movie was aired on television just once and received a new dub for this.

The most probable reason for this is that the home video version was based on the one released in the United States and the television one was based on the European release, as it had the ''Star Wars''-type text in the beginning and the narrator at the end stating that [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus]] would return. Which dubbing is the best is a regular debate topic among Brazilian fans.

These dubs are different not only in the choice of some voice actors, but in the translation. Brazilian fans usually debate about which dub is the best, but as with many things in franchise, this is simply a matter of taste. After all, both dubs have their share of problems—though neither of them allowed Spike to swear.

===Home video dub===
The home video was released a few years before ''The Movie'' was shown on television, but a few years after the television series had stopped being broadcast on Brazilian networks. Because of this, it was the only way the fans could have a little taste of the franchise for years.

In this dubbing, all of the pre-''Movie'' main characters are dubbed by the same voice actors who played them on the television series. [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] does not receive a new voice when he is transformed into [[Galvatron (G1)/Generation 1 cartoon continuity|Galvatron]].

This dubbing is the most localized of the two translations but is also the most "childish". For example, when Hot Rod and Kup are running toward Autobot City and see the Insecticons, Kup states, "The Insecticons are in the way," and Hot Rod replies, "Wrong, they're on their way to the hole!", something that made no sense at all and the translator probably thought would be fun for the kids watching ''The Movie''.

When [[Kup (G1)/Generation 1 cartoon continuity|Kup]] and [[Wreck-Gar (G1)|Wreck Gar]] are conversing, both make references to Brazilian television series. Kup says "plim-plim", which is a reference to a vignette program on Rede Globo, the Brazilian network that aired ''The Transformers'' during the '80s.

Instead of casting a deep-voiced actor for Unicron, they heavily distorted Unicron's voice, making him sound menacing but almost unintelligible. The same thing was done to the Quintessons and their servants. A similar situation occurred with Blurr; since the voice actor who played [[Blurr (G1)|Blurr]] could not talk as fast as [[John Moschitta]], his voice was also distorted to make it sound faster. It worked, but it also made him difficult to understand.

Finally, the "mechanization" of the voice actors playing the robots was not the same as used in the television series; they sound more like characters talking through a radio.

[[Wheelie (G1)|Wheelie]] does not rhyme.

===Television dub===
''The Movie'' was broadcast only once on Rede Globo during a special week dedicated to children. Most of the pre-''Movie'' characters retained the same voices they had on the home video release, but all of the new Transformers got new voice actors, including Galvatron. The dubbing also lost the "localization" the home video release received; many lines were more faithful translations, while others lost all sense to Brazilian audiences.

The characters possess the same "robotic" distortion on their voices that they had in the television series; no kind of heavy modulation was used. An actor with a deep voice was cast as Unicron, and no distortion was used for the character, which made it possible for the fans to understand his dialogue. On the other hand, no distortion was used on Blurr, so the actor was forced to try to emulate John Moschitta's impossibly fast speaking, with debatable results.

One notable dubbing error occurs when [[Hot Rod (G1)/Generation 1 cartoon continuity|Hot Rod]] opens the Matrix at the end of ''The Movie'': The line "Light our darkest hour" is delivered by Optimus Prime's voice actor instead of Hot Rod's. Brazilian fans who'd only watched the television version debated that at this moment, Optimus's spirit was speaking through Rodimus, approving of him becoming leader while imbuing him with his courage. Of course, all this debate ceased when ''The Movie'' was released on DVD on the United States, which made it more accessible to Brazilian fans.

Wheelie rhymes.

==Denmark==
The first time the movie was shown was on Danish national television broadcaster DR in the fall of 2009. While there had been dubbed episodes of the original television show made in the 1980s for home video and later TV airings, the movie was not dubbed at that point. Rather a completely new cast was used for the movie, possibly made for this specific airing. The dubbed movie was re-broadcast 2 years later on a sub-station of DR.

The dubbing had a larger cast of voice actors than the late-80s dub of the TV series with one or two actors returning to the franchise after 25 years. However, some lines were omitted by mistake (a few characters could be seen moving their lips visibly but without any sound being heard) while others appeared at completely random times (a line uttered by Galvatron missing earlier in the movie "appearing" towards the end in a completely unrelated scene possibly due to a bad time code in the dubbing software).

This version was based on the UK print of the movie and has yet to see a public release on any kind of media.

==France/Quebec==
For French-speaking audiences, who had thus far been given two separate dubs of the TV series (one done in France and one done in Quebec, a very common occurrence), a single dub was made for all French releases of the film. This release used a brand-new voice actor team rather than using either dub team from the series. Whereas the old dubs used the French names from the toy packages, the movie used all of the characters' English names. Two characters were given gender changes for this dub; Starscream and Shrapnel both become females. One notable change to the dialog occurs when Starscream asks "Megatron? Is that you?" Galvatron's original answer, "Here's a hint!", is now much more direct: "Yes, but stronger than before!" ("Oui, mais plus fort qu'avant!" [obliterates her])
Another Megatron-related change is that he retains his "original" voice once he becomes Galvatron (unlike the original dub).

==Germany==
Germany also got two different dubs over the years:

As the movie had never been shown in German theaters, the first dub, titled ''Transformers: Der Kampf um Cybertron'' (''Transformers: The Battle for Cybertron''), was made in 1994 for airing on the German TV station RTL, to serve as a "pilot" for the [[Transformers: Generation 2 (cartoon)|''Generation 2'' cartoon series]] which would be subsequently broadcast. (One might argue that the initial omission of the movie from the [[The Transformers (cartoon)|original cartoon's]] German airing schedule resulted in an information gap regarding the shift from the season 2 setting to the season 3 setting; but then again, the cartoon ''started'' with episodes from season 3 in Germany, and only ''six'' episodes from the first two seasons were ever aired during the entire original "Generation 1" run of the show, so it's not like context problems weren't already all over the place.)

Even though the dub was made only five years after the dub of the Generation 1 cartoon had started on German TV, only a few of the German voice actors returned, most of them not even in the same roles they had played before. Optimus Prime, for example, was now dubbed by Thomas Rau, who had originally voiced Rodimus Prime, Blaster and Scourge in the cartoon itself. As in the dub of the cartoon before, all the characters retained their English names... with the exception of [[Devastator (G1)|Devastator]], whose name was translated as "Der Vernichter" for reasons unknown (he was "Devastator" in the dub of the cartoon itself). This version of the movie was only shown twice (not counting late-night reruns following those airings), on its TV premiere in April of 1994 and one year later, in May of 1995. It was never released on VHS either. (Contrary to a widespread rumor,<ref>[http://www.ofdb.de/view.php?page=fassung&fid=7489&vid=38680 German movie database still listing the rumor about Starscream's "edited death" in TF:TM]</ref> the German TV edition of the movie was ''not'' edited to omit Starscream's death scene.)

In 2003, the movie, this time simply titled ''Transformers'', was finally released on DVD in Germany, by a little-known, low-budget label. Since the TV edition of the movie had been used as a "pilot" for the G2 cartoon, and it had been archived under the title "Der Kampf um Cybertron", the dubbing masters were not located until more than a year later, so the DVD company assigned an entirely new dub... which makes the [[Omni Productions]] dub and the [[Voicebox Productions|Voicebox]] dub of ''[[Transformers: Energon (cartoon)|Energon]]'' look like masterpieces. Numerous translation errors resulted from the apparent lack of an original script, thus requiring the dubbers to translate simply from listening to the original audio; coupled with a lack of experience with the source material and a lack of professional knowledge in the English (and German) language in general, resulting in look-it-up-in-a-dictionary-use-first-suggestion translations, sentences that ''make no sense whatsoever at all'' in context, and generally stilted and unnatural-sounding dialogue.

In addition, none of the voice actors sounded like they were particularly experienced in the field of dubbing, especially since none of their voices were recognizable from other productions. (It's not like the original TV dub was exactly a masterpiece, but there were some genuine gems, such as Bernd Simon's rendition of Starscream, or the [[Junkion (species)|Junkions]]' dialogue; and major technical and translation errors were by far fewer than the rampant across-the-board error-fest that was the DVD dub.)

The DVD is also notorious for its packaging, which does its best to obscure ''what exactly it contains'' (i.e. a feature-length animated movie). The front cover uses the cover artwork of the old Panini Generation 1 sticker album, while the back cover depicts stills from "[[The Golden Lagoon (episode)|The Golden Lagoon]]", "[[The Return of Optimus Prime, Part 1]]" and "[[The Autobot Run]]", coupled with an (incorrect) summary of the general setting of the first two seasons of the Generation 1 cartoon, with the term "Transformers" translated into German for whatever reason. A second edition of this DVD was released in 2006, this time featuring artwork of [[Optimus Prime (Armada)|Armada Optimus Prime]] on the front cover, with Earth (from the [[Transformers (film)|2007 movie's]] promo poster) as the background, plus the 1984 back-of-the-box artwork rotated by 270 degrees as an overlay, and the "Transformers" title logo from the 2007 movie. The back cover depicts a screencap from the [[Transformers (PS2)|''Armada'' video game]], [[Don Figueroa]]'s "All Optimus" poster and the 1984 back-of-the-box battle scene, plus the same sleeve text as featured on the 2003 release of the DVD, with none of the errors fixed.

==Hungary==
The movie has two dubs even in Hungary. The first, created for a VHS release by a company called Televideo is ancient and unprofessional, the second, distributed by Mirax, is more recent and somewhat more professional. Both versions include the scrolling text and other European edits; the Mirax one even has the "gong man". Issues they both have in common include a small dubbing cast, inconsistent voices and translation errors. Further, neither dub used the name translations popularized by the Hungarian release of the [[The Transformers (Marvel comic)|G1 comics]].

===Televideo===

Similar to the comics, the title is translated here as ''Alakváltók'' (''Shape-shifters''). Fans have counted a total of five actors in the dub (four men for random characters, while a female actress grants her voice to Arcee, Daniel, and most of Wheelie's dialog). Lip-sync is practically non-existent, the actors at times continue talking even when another character is moving its lips. Certain lines are missing or spoken at the wrong time (most notably Megatron's "Die, Autobots!" shout), Grimlock rhymes after meeting Wheelie instead of the latter, and Cliffjumper and Springer share the same name. Meanwhile Blaster, for instance, changes his voice three times during one scene. Due to the small dubbing cast and the early voice-altering techniques, the dialog of the Junkions is rather easily understood, and it appears the translator actually made an effort to write an occasional Hungarian commercial line or catch phrase into the script. (It is not known where the line was derived from or what it refers to, however, so it is entirely possible that it's nothing more than a spark of individual creativity on the translator's part. Even if that's true, it's a point in the dub's favor). There's also a curious translation gaffe during the Decepticons' reformation scene, where Unicron claims that there's only one Sweep, even naming him "Karmos" (roughly, "Claws").

In general, mistakes aside, the translation is surprisingly witty, and some of the lines are quite catchy – Blurr's cheesy tongue-twister about shooting Decepticons is especially famous among older fans. The problem is that the dialog is also drastically ''compressed'', leading to many awkward moments of characters silently mouthing unspoken words.

Even so, this first version remains popular, and only those fans who have only recently been introduced to it seem to hate it. As for why the word Decepticon was translated to "Toad", well, that remains a mystery to this day. It may be a tribute to an old German sci-fi TV series, ''Raumpatrouille – Die phantastischen Abenteuer des Raumschiffs Orion'' (''Space patrol – The Fantastic Adventures of the Spaceship Orion''), which was quite popular in Hungary in the late Sixties. In this series, the main enemy alien race is called "Frogs", but it was translated as "Varangyok" ("Toads") in the Hungarian version. Some fans like to give the nickname "Darth Vader" to Optimus Prime when talking about this dub, as (most of) Prime's lines were delivered by the same voice actor, the late Lajos Kránitz, who supplied the voice of the Sith Lord in the most recent ''Star Wars'' dubs. He had also played the part of Unicron in this dub, and later returned in ''[[Transformers: Energon (cartoon)|Transformers: Energon]]'' to shout "Transform!" as the same character.

===Mirax===

The second and more disliked dub has a reputation among the fans for including more profanities than the original version of the film. Although Spike's "Oh, shit!" line was cut, Ironhide, Galvatron and the Dinobots say terms akin to "asshole" (from Grimlock to Blurr), "bastards" (Galvatron to the Autobots), "stupid", "brainless, wee-brained moron" (Slag to Grimlock), "sons of bitches" (this one even twice, in place of the original's "Decepti-chops" and "Decepti-creeps"), and "candyass" (from Galvatron, regarding Hot Rod). Quite interesting, seeing as the dubs produced in that era have been known for freeing the movies of their swear words.

This dub is also infamous for using untranslated or incorrectly translated names, and random voice actors for random characters with random voice-pacing. These names include Unicornis (Unicron), Mega-robot (Devastator), Constructors (Constructicons), Deceptors (Decepticons, but only said once), Gettison (Astrotrain, derived and mis-interpreted from the line "Jettison some weight."), Astro (again, Astrotrain), and Eject (this refers to no one, it was mistranslated from Soundwave's "Eject" call). Unicron's last line in particular, which translates to "History cannot destroy m-e-e-e!" suggests that the translator had no script to work from, and thus had to rely solely on her hearing.

Other oddities are a non-rhyming Wheelie, and Soundwave and Unicron at first talking in a seg-men-ted, ro-bo-tic man-ner.

The switching of voices is also common in this version. An interesting blooper occurs during the attack on the Autobot shuttle: Ironhide speaks his final words in Starscream's voice ("Please, have mercy!"), and curiously, the translation of Megatron's "Such heroic nonsense" line corresponds with this sudden change of personality, as he says to (supposedly) Starscream, "Death to all traitors" before blasting him – actually blasting Ironhide, of course. Now ''this'' is a foreshadowing of later events.

The DVD case has G.I. Joe pictures printed on the back side, as well as on the DVD itself. Spiffy. On a positive note, the summary on the back of the case is actually competently written, even if the references to the cartoon series (which wasn't released in the country) and to the movie's place in its timeline are worded a bit confusingly, and unlike the dub, it renders Unicron's name correctly.

An interesting tidbit is that Bumblebee in the 2007 movie has the same voice he had in the Mirax dub of ''The Transformers: The Movie'' – this, however, is probably a coincidence, seeing as that guy supplied half of the voices for the cast in this dub.

Mirax, working with the dubbing studio Masterfilm Digital would later localize ''[[Transformers: Armada (cartoon)|Armada]]'', sadly still maintaining some of the general incompetence displayed by their handling of this movie.

==Japan==
[[File:UnicronWarMagami01.jpg|left|upright=1.4|thumb]]

Although '''''Transformers: The Movie''''' (トランスフォーマーザ・ムービー) was advertised during 1987, and was even originally scheduled for a theatrical release in the summer of that year, unknown circumstances resulted in a delay of the Japanese release. It was not released in Japan until August of 1989, first through limited charity screenings for UNICEF in Tokyo and Osaka (where a man in a Powermaster Optimus Prime costume greeted guests), followed immediately by a [[Wikipedia:LaserDisc|LaserDisc]] and VHS release. A precise reason for the delay has never been confirmed. Footage taken during the charity screenings was included in the straight-to-video promotional film, "Transformers Theatrical Version!! Video Finally Here"(トランスフォーマー劇場公開バージョン!!ビデオついに登場).

Unfortunately, the delay would later cause some continuity problems in future Japanese-penned ''Transformers'' fiction, as characters killed in the movie (notably [[Prowl (G1)|Prowl]] and [[Wheeljack (G1)|Wheeljack]]) appear in later series ''[[Transformers: The Headmasters (cartoon)|The Headmasters]]'' and ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'' respectively.

Despite not being released in Japan in 1987 as intended, the events of the movie were summarized in ''[[TV Magazine]]'' with accompanying artwork by [[Ban Magami]] so that children tuning into ''[[Fight! Super Robot Lifeform Transformers 2010 (franchise)|Transformers 2010]]'' would not be lost. The events of the movie would regularly be referred to as the "[[Unicron War]]", gaining something of a mysterious and legendary quality, as their events were constantly referred to but never ''seen''.

Although ''Transformers: The Movie'' was dubbed several years after ''[[Fight! Super Robot Lifeform Transformers (franchise)|Fight! Super Robot Lifeform Transformers]]'' and ''Transformers 2010'' had ended, the majority of cast members from those series returned to reprise their roles.

The Japanese dub is notable for adding a lot of lines and voice effects to moments which had been silent in the English version, including the following:
* The shuttle attack scene originally doesn't have much talking during combat, but the Japanese dub adds numerous lines to many characters on both sides of the fight. For example, after killing Brawn, Starscream cheerfully asks who's next while waving Megatron around.
*During Optimus Prime's attack on the Decepticons and his fight with Megatron, every Decepticon Prime shoots can be heard screaming in pain, while his battle with Megatron has numerous grunts and curses added in.

[[File:TFTMMagnusJapCaption01.jpg|upright=1.1|thumb|"Hang on, there's something on the screen down here. Let me get that..."]]

Some of the additions were quite goofy (e.g., Blitzwing begs Prime not to run him over before getting out of the way) but some were actually quite disturbing. For example, when Starscream is killed by Galvatron, he gives off a long, tortured scream. In addition, the destruction of Lithone is made more horrifying by the sounds of the natives dying (some of them even being cut off mid-scream).

There are also a few slight dialogue alterations, such as Megatron ''specifically'' ordering the [[Insecticon (G1)|Insecticons]] to breach the Autobot defenses, to which [[Shrapnel (G1)|Shrapnel]] and [[Kickback (G1)|Kickback]] respond in unison with a high-pitched ''"Yessss siirrr!"'' Soundwave's famous "Soundwave superior, Constructicons inferior," is modified into "Soundwave is intelligent, the Constructicons are just idiots!"

The only other alteration of note in regards to the Japanese version is that whenever a character appears on screen for the first time, their name and function appears with them (written in Japanese, of course).

{{-}}

==Poland==
In Poland, the movie was never professionally dubbed. In the only official (and cult classic) release on VHS in 1992, all the dialogue was read by a single voice-over actor, while the original sound was left intact and could be heard in the background. To this day, that characteristic form of "narrating" is a very popular solution in Poland when it comes to translating movies for TV or DVDs. Thanks to this method, you can both understand the story and hear all the original voices. In the case of ''The Transformers: The Movie'' it also forced translators to leave (almost) all the original names intact. (Yay!)

==Italian==
There are two Italian dubs: the original one and a 2007 redub made when the live movie arrived in cinemas.

===Original dub===
This dub uses the original names for the new characters, except for Wheelie, named here "Saetta" (which was already Wheeljack's Italian name, curiously). Lots of lines are completely different from the original script: Devastator's "Prepare for extermination!" became "I'll destroy you, Transformers!", Grimlock's "Me Grimlock like challenge!" is replaced with "We Dinobots ready for great battle!" Optimus's line "Soon I shall be all one with the Matrix" turns into "The most important thing now is the passage of the Matrix" and "Arise, Rodimus Prime" was changed with "Now rise up, Hot Rod!"
===2007 redub===
The redub uses the Italian names, except for Ravage, Laserbeak, Ratbat and Rodimus Prime (Hot Rod, although, is called "Folgore"). "Soundwave superior, Constructicons inferior" becomes "The Soundwave is superior, the Constructicon is inferior!" (no, seriously.) The script is more faithful to the original version otherwise. The redub was poorly received by Italian fans.

==Latin America==
The Latin American Spanish dub was done in [[Los Angeles]] and is notable because it kept all the voice actors from the cartoon and the new characters remained with the same voices for the remainder of the show. With the exception of Ravage, who was now called "Destructor", every character is referred to by his/her original English name, since none of the characters' names were translated when the cartoon was dubbed into Spanish.

Though it is one of the most popular dubs of the movie, it has only been released domestically on home video once and is very difficult to find nowadays. In addition, it hasn't been shown on TV since the early Nineties. Despite this, the dub has been included in many international releases of the movie.

This dub removes all swearing and makes Optimus Prime's death scene even more traumatic by having Daniel ''actually'' crying when Optimus flatlines.

Galvatron sounds exactly like Megatron and Wheelie occasionally rhymes because his dialogue was ''literally'' translated.

==Footnotes==
{{Reflist}}

{{DEFAULTSORT:Transformers: The Movie/dubs}}
[[Category:Generation 1 media]]
[[Category:Real world films]]

User talk:Walruslaw

2015-01-10T21:45:41Z

Walruslaw:

{{welcome}}

Please use better filenames for your images and write proper descriptions of where they're from and what they are. --[[User:ItsWalky|ItsWalky]] 17:32, 2 September 2013 (EDT)

{{tagyourpics}}
e.g. Use {{tl|MFcap}} for Masterforce screencaps - [[User:SanityOrMadness|SanityOrMadness]] ([[User talk:SanityOrMadness|talk]]) 04:59, 30 August 2014 (EDT)

The Transformers: The Movie - Apocalypse: Be Eternal, Matrix

2015-01-10T21:45:21Z

Walruslaw: Youtube links to a different promo titled "Transformers Theatrical Version!! Video Finally Here" (トランスフォーマー劇場公開バージョン!!ビデオついに登場)

{{disambig2|the Japanese promotional video|''The Transformers: The Movie''. For the movie itself|The Transformers: The Movie}}
[[Image:Movj.jpg|right|200px|thumb|Don't look directly into the lie light]]
"'''Matrix Forever'''" was a 20-minute video created to promote the Japanese release of ''[[The Transformers: The Movie]]'' in 1989. Technically, the full title of the promo video is "Transformer the Movie ''Mokushiroku'' Matrix ''yo Eien ni''" (トランスフォーマー・ザ・ムービー　黙示録　マトリクスよ永遠にー), or "Transformers: The Movie—Apocalypse: Be Eternal, Matrix". Yes, that's a punctuational nightmare. "Matrix Forever" will do.

The video includes a preview trailer for the film, a collection of Transformers TV series openings, and some TV commercials for the toys.

A widespread [[Misconceptions and urban legends about Transformers|misconception]] among fans holds that ''The Transformers: The Movie'' itself was retitled ''Matrix Forever'' in Japan.<ref>[http://groups.google.com/group/alt.toys.transformers/msg/a5d29844863d2c29 Message from discussion "Binaltech preview"? Real or fake?]</ref>

<center><gallery>
Image:MatrixForever-cover.jpg|'''VHS Cover'''
Image:MatrixForever-tape.jpg|'''VHS Tape'''
</gallery></center>

==References==
<references />

==External links==
* [https://www.youtube.com/watch?v=5DCP211XsBk Watch on YouTube'']

{{epstub}}

[[Category:Generation 1 media]]
[[Category:Real world films]]

User talk:Walruslaw

2014-08-30T14:40:11Z

Walruslaw:

User talk:Walruslaw

2014-08-30T14:32:34Z

Walruslaw:

User talk:Walruslaw

2014-08-30T14:32:07Z

Walruslaw:

User talk:Walruslaw

2014-08-30T02:02:31Z

Walruslaw: Blanked the page

Begin the Bomber Project! The Creation of God Ginrai

2014-08-29T12:13:28Z

Walruslaw:

{{episode
|series=Masterforce
|ep=44
|image=BeginTheBomberProjectTitle.jpg
|title="Begin the Bomber Project! The Creation of God Ginrai"
|japanese=ボンバー計画発令! ゴッドジンライ誕生
|romaji=Bomber Keikaku Hatsurei! God Ginrai Tanjō
|compiled by=[[Masumi Kaneda]]
|continuity=[[Japanese Generation 1 cartoon continuity]]
}}
==Featured characters==
{{featuredcharacters
|c1=
|c2=
|c3=
}}
==Notes==
*This episode is the second of five ''[[Transformers: Super-God Masterforce (cartoon)|Super-God Masterforce]]'' [[clip show]]s produced for direct-to-video release. Precisely which episodes are used to make it are unknown, but they presumably be anything from "[[Life? Death? The Desperate Lightfoot]]" up to "[[God Ginrai - Showdown on the Surface of the Moon]]".

==Home video releases==
{{homevidnote|japanese}}
;DVD
[[Image:Flag of Japan.png|20px|Japan]] 2003 — ''Transformers: Super-God Masterforce'' — DVD Box 02 ([[Geneon Universal Entertainment|Pioneer LDC]])

{{epstub}}

[[Category:Clip shows]]
[[Category:Super-God Masterforce episodes]]

Fight! Super Ginrai!!

2014-08-29T12:12:07Z

Walruslaw:

{{episode
|series=Masterforce
|ep=43
|image=FightSuperGinraiTitle.jpg
|title="Fight!! Super Ginrai"
|japanese=戦え!! スーパージンライ
|romaji=Tatakae!! Super Ginrai
|compiled by=[[Masumi Kaneda]]
|continuity=[[Japanese Generation 1 cartoon continuity]]
}}
==Featured characters==
{{featuredcharacters
|c1=
|c2=
|c3=
}}
==Notes==
*This episode is the first of five ''[[Transformers: Super-God Masterforce (cartoon)|Super-God Masterforce]]'' [[clip show]]s produced for direct-to-video release, but precisely which episodes are used to make it are unknown.

==Home video releases==
{{homevidnote|japanese}}
;DVD
[[Image:Flag of Japan.png|20px|Japan]] 2003 — ''Transformers: Super-God Masterforce'' — DVD Box 02 ([[Geneon Universal Entertainment|Pioneer LDC]])

{{epstub}}

[[Category:Clip shows]]
[[Category:Super-God Masterforce episodes]]

File:BeginTheBomberProjectTitle.jpg

2014-08-29T12:11:12Z

Walruslaw: Title Card From The Transformers Super God Masterforce DVD Box 2 Clip Show "Begin the Bomber Project! The Creation of God Ginrai"

Title Card From The Transformers Super God Masterforce DVD Box 2 Clip Show "Begin the Bomber Project! The Creation of God Ginrai"

File:FightSuperGinraiTitle.jpg

2014-08-29T12:10:14Z

Walruslaw: Title Card From The Transformers Super God Masterforce DVD Box 2 Clip Show "Fight! Super Ginrai"

Title Card From The Transformers Super God Masterforce DVD Box 2 Clip Show "Fight! Super Ginrai"

ShÅ«ta and Grand's Masterforce Super-Secrets!

2014-08-29T12:05:14Z

Walruslaw:

{{episode
|series=Masterforce
|ep=special
|prev=You Too Use the Masterforce to Transform
|next=The Brave Hero of the Universe - Star Saber
|image=MasterforceSuperSecrets.jpg
|title="Shūta and Grand's Masterforce Super-Secrets!"
|japanese=秀太･グランドのマスターフォース超ひみつ!
|romaji=Shūta-Grand no Masterforce Chō Himitsu!
|production code=
|production company=[[TakaraTomy|Takara]], [[Toei]]
|airdate=[[March 7|7 March]] 1989
|writer=
|director=
|animation studio=[[Toei]]
|continuity=[[Japanese Generation 1 cartoon continuity]]
}}
'''Loose ends? What loose ends?'''

==Synopsis==
An inquisitive [[Shūta Gō|Shūta]] looks over a video record of the [[Masterforce War]], and turns to [[Grand Maximus|Grand]] for answers to some questions he has. Shūta first asks about the war on [[Cybertron (planet)|Cybertron]], and he and Grand watch footage of Fortress and his crew departing for planet [[Master (planet)|Master]], where the [[Headmaster Junior]]s [[transtector]]s would ultimately be built. Grand explains that he is [[Fortress Maximus (G1)|Fortress]]'s younger brother, and was part of the crew. He became a [[Headmaster (technology)|Headmaster]] on Master, and then went on to join up with [[Metalhawk (Masterforce)|Metalhawk]] and wind up on [[Earth]], where he became a [[Pretender]] and helped support civilization on the planet.

The pair next turn to the origin of [[Godmaster]]s, and Grand says that [[Devil Z]] stole them from an area of space known as [[G Nebula 89]]. In order to charge them with the energy of Earth, he scattered them over the planet. Grand takes a moment to single out the one great mistake Devil Z made in his plan—he didn't realize that over half the Godmaster transtectors that he stole were intended for [[Autobot]] use.

Next, Grand shows Shūta footage of Fortress Maximus's final battle with [[Scorponok (G1)|Scorponok]] at the [[North Pole]], which ends with the destruction of the villain's transtector. Grand details how, following this clash, Scorponok had a new transtector built for himself and became BlackZarak, but before he was able to connect himself to it, he was captured and brainwashed by Devil Z.

This mention of Devil Z prompts Shūta to ask: what exactly ''was'' he, anyway? Grand explains that Devil Z was a "super-energy lifeform" from "the far reaches of the universe". As the pair review Devil Z's fusion with BlackZarak and his plan to exterminate humankind, the conversation turns to just how generally great humans are. Grand views them as the noblest beings in the universe, but Shūta thinks that super-robot lifeforms are cooler. Grand says that if the two races can trust in one another, and work together, then they are as one, and can achieve any dream—a unity exemplified in [[Godbomber]], who, Grand explains, was given the same powers as [[Master-Brace]]s, allowing him to link with human beings and respond to their thoughts and wishes.

This leads Grand to ask Shūta what his personal dreams are, and Shūta says he wants to become as strong as Ginrai (by playing [[soccer]]), and study under Metalhawk so he can follow in his [[Professor Gō|father]]'s footsteps. Grand remarks that Metalhawk is a good guy, and says that the Autobots probably wouldn't have been able to protect the Earth without him. Then, Shūta returns the question, asking Grand what ''his'' dream is, and Grand replies that he wants to become a great warrior, like [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]]. This reminds Shūta of a question that has been bugging him—why ''does'' Ginrai look so much like Optimus Prime? Grand explains that this is because the transtector which Ginrai bonded to was originally intended for Prime, but since a human bonded to it, it became a much more powerful being.

Finally, Shūta questions whether or not he's going to be introduced to the new Autobot leader, and Grand fulfils his wishes by showing him some footage of [[Star Saber (Victory)|Star Saber]] and the [[Brainmaster]]s battling [[Deathsaurus (Victory)|Deathsaurus]] and the [[Dinoforce]] on the [[Moon (moon)|Moon]]. The two viewers vow to do their best, until there is peace in the universe.

==Featured characters==
{{featuredcharacters
|c1=
*[[Fortress Maximus (G1)|Fortress Maximus]] (1)
*[[Chromedome (G1)|Chromedome]] (2)
*[[Diver (Masterforce)|Diver]] (3)
*[[Metalhawk (Masterforce)|Metalhawk]] (4)
*[[Phoenix (Masterforce)|Phoenix]] (5)
*[[Grand Maximus]] (16)
*[[Godbomber]] (20)
*[[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] (22)
*[[Blacker]] (23)
*[[Braver]] (25)
*[[Laster]] (27)
*[[Star Saber (Victory)|Star Saber]] (33)

'''Human Autobots'''

*[[Ginrai]] (9)
*[[Road King]] (12)
*[[Lightfoot]] (13)
*[[Shūta Gō]] (17)
*[[Cab]] (18)
*[[Minerva (Masterforce)|Minerva]] (19)

|c2=
*[[Devil Z]] (6)
*[[Scorponok (G1)|Scorponok]] (7)
*[[Blood]] (8)
*[[Scorponok (G1)|BlackZarak]] (15)
*[[Yokuryu]] (24)
*[[Goryu (Victory)|Goryu]] (26)
*[[Rairyu]] (28)
*[[Doryu]] (29)
*[[Gairyu]] (30)
*[[Kakuryu]] (31)
*[[Deathsaurus (Victory)|Deathsaurus]] (32)
*[[Tigerbreast]] (34)

'''Human Decepticons'''

*[[Buster (Masterforce)|Buster]] (10)
*[[Hydra (Masterforce)|Hydra]] (11)
*[[Overlord (Masterforce)|Overlord]] (14)

|c3=
*[[Professor Gō]] (21)
}}

==Notes==
*The aim of this featurette is to explain some story points which were not fully fleshed out in the course of the series itself. In some cases, they are story points that head writer Masumi Kaneda had in mind from the start but was not able to communicate in the series, while in others... well, there's the sense that they're kinda pulled outta his butt for this thing.
*Case in point—the origin for Godmasters given in this featurette totally contradicts the one given in "[[A Strange Friendship: Cancer and Minerva]]", which claims that Godmasters were all formerly one god-like Decepticon entity which split into separate pieces. Generally speaking, this new origin makes more ''sense'', and explains the powers of Godmasters and Ginrai's resemblance to Optimus Prime in the process. At the same time, though, the old origin is occasionally referenced in Japanese media, most recently in one of the timelines published alongside ''[[Transformers: Kiss Players (franchise)|Kiss Players]]'' media (even though a ''different'' timeline from the ''same line'' included this origin instead), but the two are mutually exclusive, and this one is generally held to be the "canon" one. The other one was told by [[Giga]], after all, and it's not likely that Devil Z was going to tell him the ''truth'' about where the Godmasters came from.
*Unfortunately, even as the featurette reveals the connection between Ginrai and Prime, it complicates it greatly. Firstly, it's immediately unclear exactly how the Transtector was to be ''used'' by Prime. Was it to be a new body that he would transfer himself into? Or was it only developed after his [[Birth of the Fantastic Double Prime|most recent death]], to be used as a means of restoring him to life? The waters are further muddied when Shūta says that "a hero from planet Master" was supposed to combine with the trailer, creating "Super Convoy". How do we reconcile this with the claim that the Transtector was for Prime? Was the trailer not for him, and intended for use only by this hero from Master? Or was this hero going to become a ''new'' Prime to replace the deceased one? Precisely what all of this meant, we may never know, but what we ''do'' know is that years later, the [[Transformers: Kiss Players (radio drama)|''Kiss Players'' radio drama]] at least confirmed that the transtector was part of an effort to resurrect Prime.
*The other significant revelation from this featurette is that BlackZarak is, in fact, a new incarnation of Scorponok. However, while this was never explained in the show itself, it had already been made clear in the [[Transformers: Super-God Masterforce (manga)|manga]], and in BlackZarak's own on-package [[bio]]. Consequently, since it's not something that was previously unknown, Shūta does not have to ''ask'' if he became BlackZarak, but just states in passing that he does.
*Although the narration is newly-recorded, visually, the featurette is entirely composed of clips taken from "[[The Mystery of Planet Master]]", "[[The Final Showdown on Earth (Part 2)]]", "[[Rise Up!! Pretenders]]", "[[Terror! The Decepticons' Manhunt]]", "[[A Strange Friendship: Cancer and Minerva]]", "[[Friend or Foe!? The True Form of the Monster!!]]", "[[Lightfoot: A Dramatic Encounter]]", "[[Life? Death? The Desperate Lightfoot]]", "[[Destroy Godbomber!!]]", "[[The Ultimate Combination!! BlackZarak, the New Lifeform]]", and "[[The Brave Hero of the Universe - Star Saber]]".

[[Category:Clip shows]]
[[Category:Super-God Masterforce episodes]]

You Too Use the Masterforce to Transform

2014-08-29T12:04:47Z

Walruslaw:

{{episode
|series=Masterforce
|ep=47
|next=Shūta and Grand's Masterforce Super-Secrets!
|image=Withthemasterforce.jpg
|title="You Too Use the Masterforce to Transform"
|japanese=マスターフォースで君もトランスフォーム
|romaji=Masterforce de Kimi mo Transform
|production code=
|production company=[[TakaraTomy|Takara]], [[Toei]]
|airdate=[[March 7|7 March]] 1989
|writer=[[Masumi Kaneda]]
|director=[[Masumi Kaneda]], [[Michihiro Kanayama]]
|animation studio=[[Toei]]
|continuity=[[Japanese Generation 1 cartoon continuity]]
}}
'''With the Masterforce War over, it's time for a look back...'''

==Featured characters==
{{featuredcharacters
|c1=
*[[Hardhead (G1)|Hardhead]] (3)
*[[Chromedome (G1)|Chromedome]] (4)
*[[Brainstorm]] (5)
*[[Highbrow (G1)|Highbrow]] (6)
*[[Hot Rod (G1)/Generation 1 cartoon continuity|Hot Rod]] (8)
*[[Raiden (Headmasters)|Raiden]] (9)
*[[Fortress Maximus (G1)|Fortress Maximus]] (12)
*[[Metalhawk (Masterforce)|Metalhawk]] (13)
*[[Phoenix (Masterforce)|Phoenix]] (14)
*[[Diver (Masterforce)|Diver]] (17)
*[[Lander (Masterforce)|Lander]] (21)
*[[Godbomber]] (28)
*[[Grand Maximus]] (32)
*[[Sixknight]] (34)

'''Human Autobots'''

*[[Cab]] (18)
*[[Shūta Gō]] (22)
*[[Minerva (Masterforce)|Minerva]] (23)
*[[Ginrai]] (27)
*[[Lightfoot]] (29)
*[[Road King]] (30)5
*[[Ranger]] (31)
*[[Clouder]] (41)

|c2=
*[[Lobclaw]] (1)
*[[Sixshot (G1)|Sixshot]] (2)
*[[Skullcruncher]] (7)
*[[Sinnertwin (G1)|Sinnertwin]] (10)
*[[Scorponok (G1)|Scorponok]] (11)
*[[Gilmer]] (15)
*[[Dauros]] (16)
*[[Blood]] (19)
*[[Guardminder]] (33)
*[[Browning]] (38)
*[[Tentakil (Masterforce)|Tentakil]] (42)
*[[Gulf]] (43)
*[[Overbite (Masterforce)|Overbite]] (44)
*[[King Poseidon]] (45)
*[[Kraken]] (46)
*[[Sizzle (Masterforce)|Sizzle]] (47)
*[[Javil]] (48)
*[[Guzzle (Masterforce)|Guzzle]] (49)
*[[Scorponok (G1)|BlackZarak]] (50)

'''Human Decepticons'''

*[[Buster (Masterforce)|Buster]] (24)
*[[Hydra (Masterforce)|Hydra]] (25)
*[[Overlord (Masterforce)|Overlord]] (26)
*[[Bullhorn (Masterforce)|Bullhorn]] (35)
*[[Cancer (Masterforce)|Cancer]] (36)
*[[Wilder]] (37)
*[[Giga]] (39)
*[[Mega]] (40)

|c3=
*[[Professor Gō]] (20)

}}

==Notes==
*"You too use the Masterforce to transform" has been the show's "catchphrase" of sorts, having been shouted by [[Shūta Gō|Shūta]] at the audience at the close of every "next episode" preview.
*This episode is the fifth of five ''[[Transformers: Super-God Masterforce (cartoon)|Super-God Masterforce]]'' [[clip show]]s produced for direct-to-video release, but this one actually wound up airing on television as the forty-third and final broadcast episode of the series. It serves as an overview of the series, covering characters, concepts and adventures through clips from the opening sequence of ''[[Transformers: The Headmasters (cartoon)|The Headmasters]]'', "[[The Final Showdown on Earth (Part 2)]]", "[[Terror! The Decepticons' Manhunt]]", "[[Kidnapping!? The Targeted Jumbo Jet]]", "[[Birth! Headmaster Jrs]]", "[[A Fierce Battle!! The Autobots Are in Trouble]]", "[[The Autobot Warrior, Sixknight?!]]", "[[Super Ginrai Gets Blown Away in the Desert!?]]", "[[God Ginrai - Showdown on the Surface of the Moon]]", "[[Disaster! The Autobot Base Explodes]]", "[[BlackZarak - Destroyer from Space]]", "[[Crisis! The Day of Human Extinction]]", "[[God Ginrai: Showdown at the Decepticon Base]]" and "[[Battle to the Death!! God Ginrai VS Darkwings Reborn]]". There is an entirely new narration running through the episode, and in some cases, character dialogue is re-written for certain clips to change the subject that is being discussed, to help the clip fit better into the framework of the episode.
*As the final installment of the series, this episode features a unique commercial bumper in place of a regular one at its conclusion, starring the show's "mascots", Cab's pet [[parrot and armadillo]]. The parrot rides around on the rolled-up armadillo and then promptly falls off as the armadillo uncurls, with "The End" overlaid on top of the whole scene.
*The video release of the episode features an additional seven minute featurette, included after the closing credits, titled "[[Shūta and Grand's Masterforce Super-Secrets!]]". Collectively, the episode and featurette are known as "The Big Book of Masterforce".

[[Category:Clip shows]]
[[Category:Super-God Masterforce episodes]]

Great Turn-Around! Autobot Warriors!

2014-08-29T12:04:03Z

Walruslaw:

{{episode
|series=Masterforce
|ep=46
|title="Great Turn-Around! Autobot Warriors!"
|japanese=大逆転! サイバトロン戦士!
|romaji=Dai Gyakuten! Cybertron Senshi!
|compiled by=[[Masumi Kaneda]]
|continuity=[[Japanese Generation 1 cartoon continuity]]
}}
==Featured characters==
{{featuredcharacters}}
==Notes==
*This episode is the fourth of five ''[[Transformers: Super-God Masterforce (cartoon)|Super-God Masterforce]]'' [[clip show]]s produced for direct-to-video release, but precisely which episodes are used to make it are unknown.

{{epstub}}

[[Category:Clip shows]]
[[Category:Super-God Masterforce episodes]]

The Secret of Godbomber!

2014-08-29T12:03:45Z

Walruslaw:

{{episode
|series=Masterforce
|ep=45
|image=SecretOfGodbomberTitle.jpg
|title="The Secret of Godbomber!"
|japanese=ゴッドボンバーの秘密!
|romaji=Godbomber no Himitsu!
|compiled by=[[Masumi Kaneda]]
|continuity=[[Japanese Generation 1 cartoon continuity]]
}}
==Featured characters==
{{featuredcharacters
|c1=
|c2=
|c3=
}}
==Notes==
*This episode is the third of five ''[[Transformers: Super-God Masterforce (cartoon)|Super-God Masterforce]]'' [[clip show]]s produced for direct-to-video release. Precisely which episodes are used to make it are unknown, but presumably they include "[[Overlord - Terror of the Chōkon Tornado]]", "[[Escape!! The Underwater Volcano Erupts]]" and "[[Destroy Godbomber!!]]".

{{epstub}}

{{DEFAULTSORT:Secret of Godbomber!}}
[[Category:Clip shows]]
[[Category:Super-God Masterforce episodes]]

Geneon Universal Entertainment

2014-08-29T12:00:08Z

Walruslaw:

{{factions|vhs|laserdisc|dvd|japan}}
{{picsneeded|covers}}
[[Image:Geneon Universal logo.jpg|thumb|175px|]]
[[Image:Geneon logo.jpg|thumb|125px|]]
[[Image:PioneerLogo2.jpg|thumb|125px|]]
[[Image:PioneerLogo1.jpg|thumb|125px|We're having Pioneer Chicken!]]
'''Geneon Universal Entertainment''' is a [[Japan]]ese [[home video|home entertainment]] company and subsidiary of NBC [[Universal]] that deals mostly with the distribution of music, movies and anime. They hold the domestic rights to the [[The Transformers (cartoon)|Generation 1 cartoon]] and its sequels, including ''[[The Transformers: The Movie]]'', and the various ''[[Beast Wars: Transformers (cartoon)|Beast Wars]]'' series.

Geneon Universal was founded in [[1981]] as the '''Pioneer Laserdisc Company''', a sub-division of the [[wikipedia:Pioneer Corporation|Pioneer Electronics Corporation]] who had recently acquired a majority share in the Laserdisc format. The company was renamed as '''Geneon Entertainment''' when it was sold to [[wikipedia:Dentsu|Dentsu Incorporated]] in July [[2003]], and in February [[2009]] was merged with Universal Pictures Japan to become Geneon Universal Entertainment.

The Pioneer-era Laserdisc and DVD sets are given their Western titles (e.g. ''The Transformers'' instead of ''Fight! Super Robot Lifeform Transformers'') to better appeal to an international audience. In addition, the ''Beast Wars'' and ''Beast Wars: Metals'' sets also feature the original English audio alongside the Japanese. The Generation 1 sets also feature English audio tracks, but only on select episodes.

==Releases==
===Generation 1===
Each box set came with additional special features, such as toy commercials and the occasional OVA or television special. Each set also included a booklet containing [[character model]]s, [[bio]]s and a trivia guide written by [[Hirofumi Ichikawa]].

;Laserdisc
*PILA-1493 — '''''The Transformers'' — Autobot Edition''' ([[December 10]], [[1998]])
:Nine-disc set containing episodes 1-35.
*PILA-1494 — '''''The Transformers'' — Decepticon Edition''' ([[March 10]], [[1999]])
:Nine-disc set containing episodes 36-63 plus the "[[Exciting Transformer!]]" TV special and "[[Scramble City: Mobilization]]" OVA.
*PILA-1499 — '''''The Transformers: 2010''''' ([[July 9]], 1999)
:Nine-disc set containing all 30 episodes plus "[[The Rebirth]]".
<center><gallery>
Image:PioneerG1Box1laserdiskcover.jpg|'''PILA-1493'''
Image:PioneerG1Box2laserdisk01.jpg|'''PILA-1494'''
Image:Pioneer 2010 Laserdisc Box.jpg|'''PILA-1499'''
</gallery></center>
{{-}}

;DVD
*PIBA-1095 — '''''The Transformers'' — DVD BOX 1''' ([[December 22]], [[2000]])
:Five-disc set containing episodes 1-35.
*PIBA-1096 — '''''The Transformers'' — DVD BOX 2''' ([[March 23]], [[2001]])
:Five-disc set containing episodes 36-63 plus "Exciting Transformer!" and "Scramble City".
*PIBA-1158 — '''''The Transformers: 2010'' — DVD BOX''' ([[June 22]], 2001)
:SIx-disc set containing all 30 episodes plus "The Rebirth".
*PIBA-1336 — '''''Transformers: The Headmasters'' — DVD BOX''' ([[August 8]], [[2002]])
:Five-disc set containing 35 episodes.
<center><gallery>
Image:Pioneer G1 DVD Box1.jpg|'''PIBA-1095'''
Image:Pioneer G1 DVD Box2.jpg|'''PIBA-1096'''
Image:Pioneer 2010 DVD Box.jpg|'''PIBA-1158'''
Image:Pioneer Headmasters DVD Box.jpg|'''PIBA-1336'''
</gallery></center>
{{-}}

*PIBA-1418 — '''''Transformers: Super-God Masterforce'' — DVD BOX 01''' ([[March 21]], [[2003]])
:Four-disc set containing episodes 1-24.
*PIBA-1419 — '''''Transformers: Super-God Masterforce'' — DVD BOX 02''' ([[June 25]], 2003)
:Four-disc set containing episodes 25-44.
*PIBA-1420 — '''''Transformers: Victory'' — DVD BOX 01''' ([[September 26]], 2003)
:Four-disc set containing episodes 1-24.
*PIBA-1421 — '''''Transformers: Victory'' — DVD BOX 02''' ([[December 20]], 2003)
:Four-disc set containing episodes 25-38 & 40-44.
<center><gallery>
Image:Pioneer Masterforce DVD Box1.jpg|'''PIBA-1418'''
Image:Pioneer Masterforce DVD Box2.jpg|'''PIBA-1419'''
Image:Pioneer Victory DVD Box1.jpg|'''PIBA-1420'''
Image:Pioneer Victory DVD Box2.jpg|'''PIBA-1421'''
</gallery></center>
{{-}}

===''Transformers: The Movie''===
;Laserdisc
*PILA-1495 — '''''Transformers: The Movie''''' (December 22, 1998)
;VHS
*PIVS-2237 — '''''Transformers: The Movie''''' ([[February 25]], 1999)
;DVD
*PIBA-1097 — '''''Transformers: The Movie''''' ([[January 25]], 2001)
<center><gallery>
Image:Pioneer TFTM Laserdisc.jpg|'''PILA-1495'''
Image:Pioneer TFTM VHS.jpg|'''PIVS-2237'''
Image:Pioneer TFTM DVD.jpg|'''PIBA-1097'''
</gallery></center>
{{-}}

===''Beast Wars''===
;VHS
*PIVS-1610 — '''''Beast Wars: Super Lifeform Transformers'' — Enter the Super Lifeform Transformers''' ([[December 21]], [[1997]])
:Contains the episodes "[[Beast Wars (Part 1)|Enter the Super Lifeform Transformers]]" and "[[Beast Wars (Part 2)|Beat the Destrons]]".
*PIVS-1611 — '''''Beast Wars: Super Lifeform Transformers'' — Cheetus' Crisis''' (December 21, 1997)
:Contains the episodes "[[The Web|Cheetus' Crisis]]" and "[[Equal Measures|Operation: Time Bomb Transfer!]]".
*PIVS-1612 — '''''Beast Wars: Super Lifeform Transformers'' — Convoy Disappeared''' ([[January 23]], 1998)
:Contains the episodes "[[Chain of Command (BW)|Convoy Disappeared]]" and "[[Power Surge|The Aerial Mountain Explodes]]".
*PIVS-1613 — '''''Beast Wars: Super Lifeform Transformers'' — The Solitary Warrior Tigatron''' (January 23, 1998)
:Contains the episodes "[[Fallen Comrades|The Solitary Warrior Tigatron]]" and "[[Double Jeopardy|Kick of the Spider Woman]]".
<center><gallery>
Image:Pioneer BeastWars VHS1.jpg|'''PIVS-1610'''
Image:Pioneer BeastWars VHS2.jpg|'''PIVS-1611'''
Image:Pioneer BeastWars VHS3.jpg|'''PIVS-1612'''
Image:Pioneer BeastWars VHS4.jpg|'''PIVS-1613'''
</gallery></center>
{{-}}

*PIVS-1614 — '''''Beast Wars: Super Lifeform Transformers'' — New Weapon of Terror''' (February 25, 1998)
:Contains the episodes "[[The Probe|New Weapon of Terror]]" and "[[Gorilla Warfare|The Assassin Virus]]".
*PIVS-1615 — '''''Beast Wars: Super Lifeform Transformers'' — Goodbye, Rattle!?''' (February 25, 1998)
:Contains the episodes "[[A Better Mousetrap|Goodbye, Rattle!?]]" and "[[The Spark|The Falcon Warrior Airrazor]]".
*PIVS-1616 — '''''Beast Wars: Super Lifeform Transformers'' — Floating Island Death Match''' ([[March 21]], 1998)
:Contains the episodes "[[The Trigger, Part 1|Floating Island Death Match Part 1]]" and "[[The Trigger, Part 2|Floating Island Death Match Part 2]]".
*PIVS-1617 — '''''Beast Wars: Super Lifeform Transformers'' — The Destrons' Dramatic Finish''' (March 21, 1998)
:Contains the episodes "[[Victory (episode)|The Destrons' Dramatic Finish]]" and "[[Dark Designs|Rhinox Rampages!]]".
<center><gallery>
Image:Pioneer BeastWars VHS5.jpg|'''PIVS-1614'''
Image:Pioneer BeastWars VHS6.jpg|'''PIVS-1615'''
Image:Pioneer BeastWars VHS7.jpg|'''PIVS-1616'''
Image:Pioneer BeastWars VHS8.jpg|'''PIVS-1617'''
</gallery></center>
{{-}}

*PIVS-1618 — '''''Beast Wars: Super Lifeform Transformers'' — Two Dinobots?''' ([[April 24]], 1998)
:Contains the episodes "[[Double Dinobot|Two Dinobots?]]" and "[[Spider's Game|The Ant Warrior from Hell, Inferno]]".
*PIVS-1619 — '''''Beast Wars: Super Lifeform Transformers'' — Revive, Beast Power!''' (April 24, 1998)
:Contains the episodes "[[Call of the Wild|Revive, Beast Power!]]" and "[[Dark Voyage|Around and Around the Jungle]]".
*PIVS-1620 — '''''Beast Wars: Super Lifeform Transformers'' — The Immortal Starscream''' ([[May 22]], 1998)
:Contains the episodes "[[Possession|The Immortal Starscream]]" and "[[The Low Road|Stop the Sneezing]]".
*PIVS-1621 — '''''Beast Wars: Super Lifeform Transformers'' — Fare Thee Well, Tigatron''' (May 22, 1998)
:Contains the episodes "[[Law of the Jungle|Fare Thee Well, Tigatron]]" and "[[Before the Storm|They Come!]]".
<center><gallery>
Image:Pioneer BeastWars VHS9.jpg|'''PIVS-1618'''
Image:Pioneer BeastWars VHS10.jpg|'''PIVS-1619'''
Image:Pioneer BeastWars VHS11.jpg|'''PIVS-1620'''
Image:Pioneer BeastWars VHS12.jpg|'''PIVS-1621'''
</gallery></center>
{{-}}

*PIVS-1622 — '''''Beast Wars: Super Lifeform Transformers'' — To Protect the Peace...''' ([[June 25]], 1998)
:Contains the episodes "[[Other Voices, Part 1|The Great King of Terror Arrives!]]" and "[[Other Voices, Part 2|To Protect the Peace...]]".
*PIVS-2225 — '''''Beast Wars: Super Lifeform Transformers Special'' — Great Cybertron Army Collection''' ([[August 13]], 1998)

*PIVS-2226 — '''''Beast Wars: Super Lifeform Transformers Special'' — Great Destron Army Collection''' (August 13, 1998)

*PIVS-???? — '''''Beast Wars: Super Lifeform Transformers'' — Great Quiz Collection''' ([[July 23]], 1999)

<center><gallery>
Image:Pioneer BeastWars VHS13.jpg|'''PIVS-1622'''
Image:Pioneer BeastWars Cybertron VHS.jpg|'''PIVS-2225'''
Image:Pioneer BeastWars Destron VHS.jpg|'''PIVS-2226'''
Image:Pioneer BeastWars Quiz VHS.jpg|
</gallery></center>
{{-}}

;Laserdisc
*PILA-1463 — '''''Beast Wars: Transformers'' — Maximal Edition''' ([[March 21]], 1998)
:Three-disc set containing episodes 1-13.
*PILA-1473 — '''''Beast Wars: Transformers'' — Predacon Edition''' ([[July 24]], 1998)
:Four-disc set containing episodes 14-26.
;DVD
*PIBA-1170 — '''''Beast Wars: Transformers'' — DVD BOX''' ([[August 25]], 2000)
:Five-disc set containing all 26 episodes of the first season.
<center><gallery>
Image:Pioneer BeastWars Laserdisc Box1.jpg|'''PILA-1463'''
Image:Pioneer BeastWars Laserdisc Box2.jpg|'''PILA-1473'''
Image:Pioneer BeastWars DVD Box.jpg|'''PIBA-1170'''
</gallery></center>
{{-}}

===''Beast Wars II''===
;VHS
*PIVS-1671 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 1''' ([[July 24]], 1998)
:Contains the episodes "[[The New Forces Arrive!]]", "[[White Lion, Run!]]" and "[[Bighorn's Rage]]".
*PIVS-1672 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 2''' (July 24, 1998)
:Contains the episodes "[[The Lake Trap]]", "[[Galvatron Revived]]" and "[[Mystery of the Ancient Ruins]]".
*PIVS-1673 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 3''' ([[August 21]], 1998)
:Contains the episodes "[[The Insect Corps Arrive]]", "[[Friend or Foe? The Insect Robos]]" and "[[The Strongest Tag Team?]] ".
*PIVS-1674 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 4''' (August 21, 1998)
:Contains the episodes "[[Autorollers Roll Out!]]", "[[Danger! Scissor Boy]]" and "[[Galvatron Rampages]]".
<center><gallery>
Image:Pioneer BWII Act1 VHS.jpg|'''PIVS-1671'''
Image:Pioneer BWII Act2 VHS.jpg|'''PIVS-1672'''
Image:Pioneer BWII Act3 VHS.jpg|'''PIVS-1673'''
Image:Pioneer BWII Act4 VHS.jpg|'''PIVS-1674'''
</gallery></center>
{{-}}

*PIVS-1675 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 5''' ([[September 25]], 1998)
:Contains the episodes "[[Predacon General Offensive!]]", "[[The Combined Giant, Tripledacus]]" and "[[The Festive Jointrons]]".
*PIVS-1676 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 6''' (September 25, 1998)
:Contains the episodes "[[A Fearsome Combination Plan?]]", "[[Who Is the Leader!?]]" and "[[The Black Lio Convoy]]".
*PIVS-1677 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 7''' ([[October 23]], 1998)
:Contains the episodes "[[The Space Pirate Seacons!]]", "[[Who Is the Strongest Warrior!?]]" and "[[The Tentacular Scuba]]".
*PIVS-1678 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 8''' ([[November 25]], 1998)
:Contains the episodes "[[Megastorm's Reckoning]]", "[[Showdown in the Sea]]" and "[[Face the Setting Sun]]".
*PIVS-1679 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 9''' ([[December 22]], 1998)
:Contains the episodes "[[The Final Battle (BWII)|The Final Battle]]", "[[Enter Lio Junior]]" and "[[Megastorm Reborn]]".
<center><gallery perrow=5>
Image:Pioneer BWII Act5 VHS.jpg|'''PIVS-1675'''
Image:Pioneer BWII Act6 VHS.jpg|'''PIVS-1676'''
Image:Pioneer BWII Act7 VHS.jpg|'''PIVS-1677'''
Image:Pioneer BWII Act8 VHS.jpg|'''PIVS-1678'''
Image:Pioneer BWII Act9 VHS.jpg|'''PIVS-1679'''
</gallery></center>
{{-}}

*PIVS-1680 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 10''' ([[January 22]], 1999)
:Contains the episodes "[[The New Weapon, Tako Tank]]", "[[The Artificial Planet Nemesis]]" and "[[Gigastorm's Treachery]]".
*PIVS-1681 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 11''' ([[February 25]], 1999)
:Contains the episodes "[[The End of Starscream]]", "[[The Lio Convoy Assassination Plot]]" and "[[The Great Angolmois Freezing Tactic]]".
*PIVS-1682 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 12''' ([[March 25]], 1999)
:Contains the episodes "[[Knock Out Nemesis]]", "[[Lio Junior's Revolt!?]]" and "[[Emissary of the Fourth Planet]]".
*PIVS-1683 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 13''' ([[April 23]], 1999)
:Contains the episodes "[[The Crisis of Planet Gaea]]", "[[Fly Out! Planet Gaea]]" and "[[Assemble, Thirty-Nine Warriors]]".
*PIVS-1684 — '''''Beast Wars II: Super Lifeform Transformers'' — ACT. 14''' ([[May 28]], 1999)
:Contains the episodes "[[Revenge of the Space Pirates]]", "[[Breaking into Nemesis]]", "[[Legend! The Green Warrior]]" and "[[Farewell! Lio Convoy]]".
<center><gallery perrow=5>
Image:Pioneer BWII Act10 VHS.jpg|'''PIVS-1680'''
Image:Pioneer BWII Act11 VHS.jpg|'''PIVS-1681'''
Image:Pioneer BWII Act12 VHS.jpg|'''PIVS-1682'''
Image:Pioneer BWII Act13 VHS.jpg|'''PIVS-1683'''
Image:Pioneer BWII Act14 VHS.jpg|'''PIVS-1684'''
</gallery></center>
{{-}}

===''Beast Wars Neo''===
;VHS
*PIVS-2341 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 1''' ([[July 23]], 1999)
:Contains the episodes "[[Big Convoy, Move Out]]", "[[Chase the Mysterious Capsule]]" and "[[Burning Heart Below Freezing]]".
*PIVS-2342 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 2''' (July 23, 1999)
:Contains the episodes "[[Hang in There, Stampy]]", "[[Mirage of the Sand]]" and "[[Dinosaur Combiner Magmatron]]".
*PIVS-2343 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 3''' ([[August 25]], 1999)
:Contains the episodes "[[Duel in the Labyrinth]]", "[[The Black Hole Crisis]]" and "[[Sub-Commander Longrack]]".
*PIVS-2344 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 4''' (August 25, 1999)
:Contains the episodes "[[Waa! They Got Eaten]]", "[[Planet of Time]]" and "[[Lonely Hydra]]".
<center><gallery>
Image:Pioneer BWNeo Act1 VHS.jpg|'''PIVS-2341'''
Image:Pioneer BWNeo Act2 VHS.jpg|'''PIVS-2342'''
Image:Pioneer BWNeo Act3 VHS.jpg|'''PIVS-2343'''
Image:Pioneer BWNeo Act4 VHS.jpg|'''PIVS-2344'''
</gallery></center>
{{-}}

*PIVS-2345 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 5''' ([[September 24]], 1999)
:Contains the episodes "[[Break Is a Predacon?]]", "[[Ship's Log]]" and "[[Mach Kick Voluntarily Enlists!?]]".
*PIVS-2346 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 6''' (September 24, 1999)
:Contains the episodes "[[Planet of the Ultimate Weapon]]", "[[Troubled DNAVI]]" and "[[Attack! Randy|Attack! Randy]]".
*PIVS-2347 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 7''' ([[October 22]], 1999)
:Contains the episodes "[[Bump the Physicist]]", "[[Hardhead Is Hardheaded]]" and "[[Personal Combat in the Deep Sea!!]]".
*PIVS-2348 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 8''' (October 22, 1999)
:Contains the episodes "[[The Stolen Gung Ho]]", "[[Survive the Hot-Blooded Instructor]]" and "[[Assemble! New Warriors]]".
<center><gallery>
Image:Pioneer BWNeo Act5 VHS.jpg|'''PIVS-2345'''
Image:Pioneer BWNeo Act6 VHS.jpg|'''PIVS-2346'''
Image:Pioneer BWNeo Act7 VHS.jpg|'''PIVS-2347'''
Image:Pioneer BWNeo Act8 VHS.jpg|'''PIVS-2348'''
</gallery></center>
{{-}}

*PIVS-2349 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 9''' ([[November 26]], 1999)
:Contains the episodes "[[Mysterious Beast Warriors!?]]", "[[The Stolen Capsules]]" and "[[Pursue the Blendtrons!]]".
*PIVS-2350 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 10''' (November 26, 1999)
:Contains the episodes "[[Angry Magmatron]]", "[[Illusion? Lio Convoy]]" and "[[Unicron Revived!?]]".
*PIVS-2351 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 11''' ([[December 22]], 1999)
:Contains the episodes "[[Unicron's Ambition]]", "[[Fight! Maximals]]" and "[[End of the Maximals!?]]".
*PIVS-2352 — '''''Super Lifeform Transformers: Beast Wars Neo'' — ACT. 12''' (December 22, 1999)
:Contains the episodes "[[The Final Battle (BWN)|The Final Battle]]" and "[[Graduation Ceremony!!]]".
<center><gallery>
Image:Pioneer BWNeo Act9 VHS.jpg|'''PIVS-2349'''
Image:Pioneer BWNeo Act10 VHS.jpg|'''PIVS-2350'''
Image:Pioneer BWNeo Act11 VHS.jpg|'''PIVS-2351'''
Image:Pioneer BWNeo Act12 VHS.jpg|'''PIVS-2352'''
</gallery></center>
{{-}}

===''Beast Wars Special''===
;VHS
*PIVS-2353 — '''''Beast Wars: Super Lifeform Transformers Special'' — Clash! Beast Warriors''' ([[August 1]], 1999)
:Contains the episodes "[[Clash! Beast Warriors]]" and "[[Bad Spark|Beast Wars: Metals]]".
*PIVS-2354 — '''''Beast Wars: Super Lifeform Transformers Special'' — Lio Convoy in Imminent Danger!!''' (September 24, 1999)
:Contains the movie "[[Lio Convoy in Imminent Danger!]]!".
;Laserdisc
*PILA-1537 — '''''Beast Wars: Transformers Special''''' (September 24, 1999)
:Contains all three parts of the ''[[Beast Wars Special Super Lifeform Transformers|Beast Wars Special]]''.
;DVD
*PIBA-1039 — '''''Beast Wars: Transformers Special''''' (September 24, 1999)
:Contains all three parts of the ''Beast Wars Special''.
<center><gallery>
Image:Pioneer BW Gekitotsu VHS.jpg|'''PIVS-2353'''
Image:Pioneer BWII Movie VHS.jpg|'''PIVS-2354'''
Image:Pioneer BWSpecial Laserdisc.jpg|'''PILA-1537'''
Image:Pioneer BWSpecial DVD.jpg|'''PIBA-1039'''
</gallery></center>
{{-}}

===''Beast Wars Metals''===
;VHS
*PIVS-2381 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — We're Back!''' ([[December 16]], 1999)
:Contains the episodes "[[Aftermath|We're Back!]]" and "[[Coming of the Fuzors (Part 1)|Enter the New Warriors! Snippety-snip, Sir!]]".
*PIVS-2382 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — Convoy Reborn''' (December 16, 1999)
:Contains the episodes "[[Coming of the Fuzors (Part 2)|Convoy Reborn]]" and "[[Tangled Web|Grand-Slam Tarans]]".
*PIVS-2383 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — I Quit!''' ([[January 25]], 2000)
:Contains the episodes "[[Maximal, No More|I Quit!]]" and "[[Other Visits (Part 1)|Huh? The Flower?]]".
*PIVS-2384 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — Huh? The Face?''' (January 25, 2000)
:Contains the episodes "[[Other Visits (Part 2)|Huh? The Face?]]" and "[[Code of Hero|Farewell!]]".
<center><gallery>
Image:Pioneer BWMetals VHS1.jpg|'''PIVS-2381'''
Image:Pioneer BWMetals VHS2.jpg|'''PIVS-2382'''
Image:Pioneer BWMetals VHS3.jpg|'''PIVS-2383'''
Image:Pioneer BWMetals VHS4.jpg|'''PIVS-2384'''
</gallery></center>
{{-}}

*PIVS-2385 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — I'm a Crab!''' ([[February 25]], 2000)
:Contains the episodes "[[Transmutate (episode)|I'm a Crab!]]" and "[[The Agenda (Part 1)|You're Under Arrest, Meow]]".
*PIVS-2386 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — I Do Love You!''' (February 25, 2000)
:Contains the episodes "[[The Agenda (Part 2)|I Do Love You!]]" and "[[The Agenda (Part III)|Once Upon a Time]]".
*PIVS-2387 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — Gro~w Bigger''' ([[March 25]], 2000)
:Contains the episodes "[[Optimal Situation|Gro~w Bigger]]" and "[[Where Is the Banana?]]".
*PIVS-2388 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — Rrray!''' (March 25, 2000)
:Contains the episodes "[[Deep Metal|Rrray!]]" and "[[Changing of the Guard|Loose-Fitting!]]".
<center><gallery>
Image:Pioneer BWMetals VHS5.jpg|'''PIVS-2385'''
Image:Pioneer BWMetals VHS6.jpg|'''PIVS-2386'''
Image:Pioneer BWMetals VHS7.jpg|'''PIVS-2387'''
Image:Pioneer BWMetals VHS8.jpg|'''PIVS-2388'''
</gallery></center>
{{-}}

*PIVA-7001 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — The Movie''' ([[April 25]], 2000)
:Contains the episode "[[Cutting Edge|Convoy's Great Transformation!]]".
*PIVS-2389 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — I Am Resurrected, Dā''' (April 25, 2000)
:Contains the episodes "[[Feral Scream Part 1|I Am Resurrected, Dā]]" and "[[Feral Scream Part 2|Arise! Cheetus]]".
*PIVS-2390 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — Love Typhoon''' (April 25, 2000)
:Contains the episodes "[[Proving Grounds|Love Typhoon]]" and "[[Go with the Flow|Zzzap! Tingly Tongly Too!]]".
*PIVS-2391 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — Sssshiny!''' ([[May 25]], 2000)
:Contains the episodes "[[Crossing the Rubicon|Sssshiny!]]" and "[[Master Blaster|Blaze, Dragon]]".
<center><gallery>
Image:Pioneer BWMetals Movie VHS.jpg|'''PIVA-7001'''
Image:Pioneer BWMetals VHS9.jpg|'''PIVS-2389'''
Image:Pioneer BWMetals VHS10.jpg|'''PIVS-2390'''
Image:Pioneer BWMetals VHS11.jpg|'''PIVS-2391'''
</gallery></center>
{{-}}

*PIVS-2392 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — We Have Returned''' (May 25, 2000)
:Contains the episodes "[[Other Victories|I Hath Returned]]" and "[[Nemesis Part 1|Ka-Boom]]".
*PIVS-2393 — '''''Beast Wars: Super Lifeform Transformers: Metals'' — Happy? This Should Do It''' ([[June 23]], 2000)
:Contains the episodes "[[Nemesis Part 2|Happy? This Should Do It]]" and "[[Remix: I Lost the Banana!]]".
;DVD
*PIBA-1087 — '''''Beast Wars: Transformers: Metals'' — DVD BOX 1''' ([[March 24]], 2000)
:Three-disc set containing epiosdes 1-12.
*PIBA-1088 — '''''Beast Wars: Transformers: Metals'' — DVD BOX 2''' ([[July 7]], 2000)
:Four-disc set containing episodes 13-26.
<center><gallery>
Image:Pioneer BWMetals VHS12.jpg|'''PIVS-2392'''
Image:Pioneer BWMetals VHS13.jpg|'''PIVS-2393'''
Image:Pioneer BWMetals DVD Box1.jpg|'''PIBA-1087'''
Image:Pioneer BWMetals DVD Box2.jpg|'''PIBA-1088'''
</gallery></center>
{{-}}

===''Beast Wars Returns''===
Each ''[[Beast Machines: Transformers (cartoon)|Beast Wars Returns]]'' volume was released simultaneously on VHS and DVD.

*GNVS-2061/GNBA-1080 — '''''Super Lifeform Transformers: Beast Wars Returns'' — Volume 1''' ([[November 25]], [[2004]])
:Contains episodes 1-4: "[[The Reformatting|Resurrection of the Legend]]" through to "[[Mercenary Pursuits|The Dearly Wished Transformation]]".
:The DVD release was also available as a limited edition packaged with a display box that could hold all seven discs.
*GNVS-2062/GNBA-1081 — '''''Super Lifeform Transformers: Beast Wars Returns'' — Volume 2''' ([[December 22]], 2004)
:Contains episodes 5-8: "[[Forbidden Fruit]]" through to "[[Revelations Part II: Descent|The Memory of a Friend]]".
*GNVS-2063/GNBA-1082 — '''''Super Lifeform Transformers: Beast Wars Returns'' — Volume 3''' ([[January 26]], 2005)
:Contains episodes 9-12: "[[Revelations Part III: Apocalypse|Message from the Stars]]" through to "[[The Catalyst|The Water of Life]]".
<center><gallery>
Image:Geneon BWReturns DVD Box.jpg|'''DVD display box'''
Image:Geneon BWReturns Volume1 DVD.jpg|'''GNBA-1080'''
Image:Geneon BWReturns Volume2 DVD.jpg|'''GNBA-1081'''
Image:Geneon BWReturns Volume3 DVD.jpg|'''GNBA-1082'''
</gallery></center>
{{-}}

*GNVS-2064/GNBA-1083 — '''''Super Lifeform Transformers: Beast Wars Returns'' — Volume 4''' ([[February 25]], 2005)
:Contains episodes 13-16: "[[End of the Line|The Moment of Truth]]" through to "[[Prometheus Unbound|The Monster's Awakening]]".
*GNVS-2065/GNBA-1084 — '''''Super Lifeform Transformers: Beast Wars Returns'' — Volume 5''' ([[March 25]], 2005)
:Contains episodes 17-20: "[[In Darkest Knight|The Beast's Gratitude]]" through to "[[Sparkwar Pt. I: The Strike|Captured Souls]]".
*GNVS-2066/GNBA-1085 — '''''Super Lifeform Transformers: Beast Wars Returns'' — Volume 6''' ([[April 22]], 2005)
:Contains episodes 21-24: "[[Sparkwar Pt. II: The Search|The Illusion's Guidance]]" through to "[[Endgame Pt. I: The Downward Spiral|The Hellish All-out Attack]]".
*GNVS-2067/GNBA-1086 — '''''Super Lifeform Transformers: Beast Wars Returns'' — Volume 7''' ([[May 25]], 2005)
:Contains episodes 25 and 26: "[[Endgame Pt. II: When Legends Fall|Hope's End]]" and "[[Endgame Pt. III: Seeds of the Future|The Course of the Future]]".
*GNVS-2068/GNBA-1087 — ''''''''''Super Lifeform Transformers: Beast Wars Returns'' — DVD Box (2005)
:Contains all 26 episodes from the series.
<center><gallery>
Image:Geneon BWReturns Volume4 DVD.jpg|'''GNBA-1083'''
Image:Geneon BWReturns Volume5 DVD.jpg|'''GNBA-1084'''
Image:Geneon BWReturns Volume6 DVD.jpg|'''GNBA-1085'''
Image:Geneon BWReturns Volume7 DVD.jpg|'''GNBA-1086'''
Image:Geneon BWReturns DVDBox.jpg|'''GNBA-1087'''
</gallery></center>
{{-}}

==External links==
*[http://www.geneonuniversal.jp/ Official website]
*[[wikipedia:Geneon Universal Entertainment|Geneon Universal Entertainment]] at Wikipedia
*[http://www.tfarchive.com/cartoons/japanese/pioneercovers.php Gallery of Pioneer's G1 DVD artwork]

{{stub}}

[[Category:Companies]]
[[Category:Home entertainment]]

1999 Summer Toei Anime Fair

2014-08-27T23:14:41Z

Walruslaw:

[[Image:ConvoyBigTransPoster1.jpg|right|300px|thumb|]]

'''The 1999 Summer Toei Anime Fair''' (年99夏東映アニメフェア, ''Nen 99 Natsu Toei Anime Fair'') was a triple-feature theatrical movie released only in Japan. It was released on [[July 31|31 July]] [[1999]]. The anthology was themed around short films based off of toy properties held by [[TakaraTomy|Takara]]. Despite being branded prominently in the anthology's title, [[Toei]] only animated two of the three segments. The ''[[Beast Wars: Transformers (cartoon)|Beast Wars]]'' segment was animated in Canada by [[Mainframe Entertainment]] and merely distributed in Japan by Toei.

==Synopsis==

The ''1999 Summer Toei Anime Fair'' was composed of three segments.

===''Beast Wars Metals: Convoy's Great Transformation!''===

"Beast Wars Metals: Convoy's Great Transformation!" (ビーストウォーズメタルスコンボイ大変身!, ''Beast Wars Metals: Convoy Dai Henshin!'') was the Japanese dub of the ''[[Beast Wars: Transformers (cartoon)|Beast Wars]]'' episode "[[Cutting Edge]]". It was preceded by several clips, prominently from "[[Optimal Situation]]", to establish Optimus Primal's new body. Because it was released theatrically, the episode's placement in the ''Beast Wars Metals'' television series was taken by a newly crafted [[clip show]], "[[Remix: I Lost the Banana!]]". Due to the relatively late theatrical release, the episode was not included on [[Pioneer]]'s Japanese DVD box set of ''Beast Wars Metals''.

===''Tiny Giant Microman: Great Battle! Microman VS the Unstoppable Gorgon''===

"Tiny Giant Microman: Great Battle! Microman VS the Unstoppable Gorgon" (小さな巨人ミクロマン大激戦! ミクロマンVS最強ゴルゴン, ''Chiisana Kyojin Microman: Daigekisen! Microman VS Saikyou Gorgon'') was a short animated film based on the then current incarnation of the [[Microman]] franchise.

===''Super Doll Licca-chan: Licca-chan's Stalemate! Miracle of the Doll Knights''===

"Super Doll Licca-chan: Licca-chan's Stalemate! Miracle of the Doll Knights" (スーパードール★リカちゃんリカちゃん絶体絶命！ドールナイツの奇跡, ''Super Doll Licca-chan: Licca-chan Zettaizetsumei! Doll Knights no Kiseki'') was a short animated film based on the then current incarnation of the [[Licca Kayama|Super Doll Licca-chan]] franchise.

==See also==

*''[[Beast Wars Special Super Lifeform Transformers]]''

==External links==
* [https://www.youtube.com/watch?v=4eeLrWUJj-Q "1999 Summer Toei Anime Fair Trailer" on YouTube]

[[Category:Beast Wars media]]
[[Category:Clip shows]]
[[Category:Real world films]]

The Secret of Godbomber!

2014-08-14T22:06:45Z

Walruslaw:

{{episode
|series=Masterforce
|ep=45
|image=SecretOfGodbomberTitle.jpg
|title="The Secret of Godbomber!"
|japanese=ゴッドボンバーの秘密!
|romaji=Godbomber no Himitsu!
|compiled by=[[Masumi Kaneda]]
|continuity=[[Japanese Generation 1 cartoon continuity]]
}}
==Featured characters==
{{featuredcharacters
|c1=
|c2=
|c3=
}}
==Notes==
*This episode is the third of five ''[[Transformers: Super-God Masterforce (cartoon)|Super-God Masterforce]]'' [[clip show]]s produced for direct-to-video release. Precisely which episodes are used to make it are unknown, but presumably they include "[[Overlord - Terror of the Chōkon Tornado]]", "[[Escape!! The Underwater Volcano Erupts]]" and "[[Destroy Godbomber!!]]".

==Home video releases==
{{homevidnote|japanese}}
;DVD
[[Image:Flag of Japan.png|20px|Japan]] 2003 — ''Transformers: Super-God Masterforce'' — DVD Box 02 ([[Geneon Universal Entertainment|Pioneer LDC]])

{{epstub}}

{{DEFAULTSORT:Secret of Godbomber!}}
[[Category:Clip shows]]
[[Category:Super-God Masterforce episodes]]

File:SecretOfGodbomberTitle.jpg

2014-08-14T22:05:25Z

Walruslaw: Title Card From The Transformers Super God Masterforce VHS Tape "The Secret Of Godbomber"

Title Card From The Transformers Super God Masterforce VHS Tape "The Secret Of Godbomber"

Radiant! Victorious Planet

2013-10-20T22:46:05Z

Walruslaw: Episode not included on the Pioneer Victory Box 2

{{episode
|series=Victory
|ep=39
|title="Radiant! Victorious Planet"
|japanese=輝け! 勝利の星
|romaji=Kagayake! Shōri no Hoshi
|production code=
|production company=[[TakaraTomy|Takara]], [[Toei]]
|compiled by=[[Masumi Kaneda]]
|continuity=[[Japanese Generation 1 cartoon continuity]]
}}

==Featured characters==
{{Featuredcharacters
|c1=
|c2=
|c3=
}}

==Notes==
*This episode is the seventh of ''Victory'''s many [[clip show]]s, and the first of six released directly to home video. For unknown reasons, it was the only clip show not included on the original [[Pioneer]] DVD release of the series, and as such, its content is likely to remain a mystery for the foreseeable future, as (like all the other home-video clip shows) it was also not included on either the [[Metrodome]] or [[Madman Entertainment]] DVD collections of the series.

{{epstub}}

[[Category:Clip shows]]
[[Category:Victory episodes]]

Slaves of the Insecticons

2013-09-02T20:37:29Z

Walruslaw:

{{picsneeded|Interiors}}

{{Comicstory
|seriesissue=[[Kid Stuff|Kid Stuff storybook]]
|prev=Jaws of Terror
|next=Attack of the Decepticons
|seriesissue2=Listen 'n' Look
|prev2=
|next2=
|title=Slaves of the Insecticons
|image=slavesoftheinsecticons-cover.jpg
|caption=Sequel to ''Love Slaves of the Amazon''!
|publisher=[[Kid Stuff]]
|date=
|coverdate=1986
|writer=[[John Braden]]
|art=[[Pablo Marcos]] and [[Judith Marcos]]
|pagecount=24 pp
|continuity=
}}

'''The Insecticons have enslaved some humans and are mining oil on a Pacific island! Oh noes!!'''

==Synopsis==
As the sun sets over the Pacific Ocean, a quartet of "Autobot superjets" under Skyfire's command departs from [[Guam]] for a routine patrol. Suddenly, Skywarp leads a sneak hit-and-run attack.

Monitoring these events, Prowl and Optimus Prime are puzzled by the Decepticons' strategy, a series of hit-and-runs around the Pacific rim. The next day, yet another attack occurs near [[Sumatra]]; the Decepticons flee over the [[Himalayas|Himalaya Mountains]].

The Decepticons are trying to keep prying Autobot eyes away from the island of [[Buru]], where they are running an oil mine to capture the island's plentiful and pure oil. The Insecticons, capable of withstanding the jungle humidity and filth, have enslaved the native human population with their special toxic fluids. Venom directs the work of the zombie-like slaves.

Meanwhile, at the Decepticon underground weapons development center, Megatron is ready to take his new [[oil driller and transporter]], cleverly disguised with some tree branches, to Buru. Venom's slaves aren't drilling fast enough for him, and Megatron has new ways to motivate them.

Optimus and Prowl haven't heard back from their scout, Bumblebee, for several days now. And they won't, either, because Bumblebee has been captured, joining the ranks of the... '''slaves of the Insecticons!!'''

Megatron and Soundwave arrive over Buru. Venom refuses Megatron's order to drill faster, saying it's impossible; this prompts Megatron to pitch a fit. Venom comes aboard and stares silently at his leader; Soundwave thinks he's worried that Megatron will take away his command. Before Megatron can throw another fit, Prowl and Optimus Prime arrive, flying to the island. Rather than attack them, Megatron figures they can be enslaved as well.

Prime and Prowl land; Prowl's "uncanny sixth sense" lets him suspect Decepticon presence even before they observe the camp's zombie-like workers. They realize that it's the work of the Insecticons, even as they come under attack.

Megatron laughs and activates his drill/transport. It flies into the jungle, and its laser borer blasts into the surface. Prime and Prowl are being overwhelmed, until the Dinobots arrive and crush the Insecticons underfoot. Prowl detects a heat source that can only be the turbine fans of an oil transporter; they go after it, figuring they can rescue Bumblebee later.

Megatron drills up more and more and more oil, until his transporter is overloaded. As the Autobots and Dinobots approach to attack, the transporter gives out and sinks into the mud. Soundwave and Megatron escape aboard a mole escape pod, vowing that the battle will continue!

==Featured characters==
{{featuredcharacters
|c1=
* [[Autobot superjet]]s (1)
* [[Jetfire (G1)|Skyfire]] (2)
* [[Optimus Prime (G1)|Optimus Prime]] (4)
* [[Prowl (G1)|Prowl]] (5)
* [[Bumblebee (G1)|Bumblebee]] (10)
* [[Grimlock (G1)|Grimlock]] (11)
* [[Slag (G1)|Slag]] (11)
* [[Swoop (G1)|Swoop]] (11)
* [[Snarl (G1)|Snarl]] (11)
* [[Sludge (G1)|Sludge]] (11)

|c2=
*[[Skywarp (G1)|Skywarp]] (3)
*[[Ramjet (G1)|Ramjet]] (3)
*[[Starscream (G1)|Starscream]] (3)
*[[Bombshell (G1)|Bombshell]] (7)
*[[Kickback (G1)|Kickback]] (7)
*[[Venom (G1)|Venom]] (7)
*[[Megatron (G1)|Megatron]] (8)
*[[Soundwave (G1)|Soundwave]] (9)

|c3=
* native slaves (6)
}}

==Quotes==
"What's all that jungle stuff on top of it for, master?" 
"You tape-filled nitwit! That's camouflage!"
:—'''Soundwave''' and '''Megatron'''

"You talk to him. You seem to have a way with insects."
:—'''Megatron''' can't seem to deal with the silently staring Venom

"This place smells of Decepticon evil to me, chief. I feel it in my rivets so strongly, I'd almost be willing to bet Megatron himself isn't too far off!"
:—'''Prowl''', Autobot master logician

==Notes==
[[Image:EducationalVHS_.JPG|thumb|100px|Educational VHS]]
* An "animated" "educational" VHS version was also available, using chroma-key to animate the static pictures cheesily, with the storybook text superimposed on the bottom of the screen. There's also a vocabulary builder before the story, and a "memory game" (multiple choice quiz) after.
** Every child who took the quiz did ''so well'' too!
* Blaster appears on the inside title page, but isn't mentioned in the story.
* Like the first three original [[Kid Stuff]] readalong books, this one only has speaking parts for Optimus Prime, Megatron, Prowl and Soundwave (presumably due to voice actor constraints.) Normally this is hidden pretty well, but here it stands out rather awkwardly, as Venom just stares silently at Megatron for no reason, while Soundwave speculates about what he must be thinking.
** This is all the stranger, since [[Slag (G1) | Slag]] just broke the 'only four speaking characters' convention in the previous book.
** Since Venom has no cartoon appearances to date, there was no standard for his voice to match, whereas every other speaking character in these books was also a regular in the Sunbow cartoon. No one could have complained that Venom "didn't sound right" had he spoken. Instead, we can complain about never getting to hear what he sounds like.
* The oil transporter, which looks like something Prince of Space would be piloting, flies around with its ungainly landing gear extended.
* The "Insecticon warriors" are a couple of tank-like vehicles.
* Bumblebee never actually appears in any of the illustrations.
* The "oil mine" appears to consist of a surface-based pumping operation. How this makes it a "mine" is unclear.
* The Insecticons consistently tower over humans here, never demonstrating an ability to shrink in their alt-modes.
* The slaves are controlled by "the poisonous fluid injected into them by Insecticon stingers". Though Bombshell is one of the three Insecticons shown present, his [[cerebro-shell | cerebro-shells]] are never mentioned, despite being a staple of every other Insecticon mind-control story.
* Thanks to the usual abrupt ending, the Buruvians and Bumblebee are all still mind controlled at the end of the story. While cerebro-shells are usually surgically removed or just shrugged off through willpower in other Insecticon tales, we can't just assume anyone got better here, because there's no mention of any antidote to their fluid. And since this is the last of the five Kid Stuff read-along books, for all we know, getting stung by Insecticons was the permanent death of Bumblebee and the humans' free will!
* Still, unlike the previous four books, this one has no globally apocalyptic events, what with all the violence being conventional Autobot/Decepticon firefights, so...yay.

==External links==
* [http://www.physics.ohio-state.edu/~sstoneb/tf/books/kidstuff/slaves.html Slaves of the Insecticons] at Steve-o's Transformers Site.

[[Category:Audiobooks]]
[[Category:Episodes]]