MediaWiki - User contributions [en]

Robotmasters (cartoon)

2024-09-15T01:32:41Z

Wiffletron: /* Notes */

{{nav-robotmasters}}
[[Image:Robot Masters Autobot leaders.jpg|thumb|250px]]
The '''''Robotmasters''''' cartoon was a two-episode series of DVDs by [[Actas Inc.]] with [[Studio A-CAT]] and packaged with select ''Robotmasters'' toys. The cartoon told a truncated version of the events seen in several of the ''Robotmasters'' [[Robotmasters (comic)|comics]], with a few alterations.

The cartoons were [[Computer-generated imagery|CG-animated]]. Although they mostly featured characters from past ''Transformers'' cartoons, not a single voice actor returned to reprise any of the roles, with the cast being composed entirely of sound-alikes.

==Episodes==
#"[[Fight! The Group of the Strongest Commanders!]]"
#"[[Lio Convoy Storms In (episode)|Lio Convoy Storms In]]"

==DVD releases==
Following a "Vol. 1" DVD included with the [[Optimus Prime (G1)/toys|G1 Convoy + DVD]] toy that included promotional clips for the toyline, the first episode of the ''Robotmasters'' cartoon came packaged with the [[Optimus Primal (BW)/toys|Burning Beast Convoy + DVD]] toy, while the second episode came packaged with the [[Lio Convoy|Lio Convoy + DVD]] toy.

The first episode was also released on a "[[Transformers: Cybertron (cartoon)|Galaxy Force]] Special Secret DVD" included with the February 2005 issue of ''[[TV Magazine]]''.

Both episodes are preceded by a prologue/introduction to the continuity that uses art taken from the ''Robotmasters'' pack-in and online comics. This prologue is then followed by a [[commercial]] for the toyline before finally getting on with the episode.

Each disc ends with a brief sequence of clips highlighting the career of the character that disc was packaged with. For example, the Burning Beast Convoy disc features the following clips from ''[[Beast Wars: Transformers (cartoon)|Beast Wars]]'':
*The [[Maximal]]s and [[Predacon (BW)|Predacon]]s fight surrounded by [[energon crystal]]s, from the episode "[[Beast Wars (Part 2)]]".
*[[Optimus Primal (BW)|Optimus Primal]] fights a beefed-up [[Terrorsaur (BW)|Terrorsaur]], from "[[Power Surge (episode)|Power Surge]]".
*Primal and [[Cheetor (BW)|Cheetor]] rescue [[Dinobot (BW)|Dinobot]] from the Preds outside the ''[[Axalon (BW)|Axalon]]'', from "[[Victory (episode)|Victory]]".
*Primal lops off [[Megatron (BW)|Megatron]]'s arm and the Maximals retreat from the exploding ''[[Darksyde (BW)|Darksyde]]'', from "[[Dark Designs]]".

==Notes==
[[Image:Robotmasters_Energon_Comparison.jpg|thumb|250px|Wait, you said I have ''how'' many lunchbreaks to get this done?]]
The Robotmasters specials were likely made ''very'' quickly sometime during the production of [[Transformers: Energon (cartoon)|Transformers: Energon]], with a total run time of less than 15 minutes and mostly taking place in entirely deserted locales. Particularly odd things include:
*G1 Optimus Prime reuses the exact head model from Energon Optimus Prime with the only changes being added side antennae and tweaked vents on the cheeks and crest.
*Starscream launches his entire [[Null-ray|null ray cannons]] like missiles and still has them immediately afterward.
*Beast Megatron has no robot mode neck. This is most noticeable in the first episode [https://youtu.be/rptJNtlPgqg?t=307 around the five minute mark] when background clouds can be seen between his head and body.
*There are a vast amount of shading and texturing errors, with a number of characters clipping through themselves, each other, or the camera.
*The entire second episode is set at night, which conveniently, though unsuccessfully, covers up many of the above problems.

==External links==
*[https://www.youtube.com/playlist?list=PLo0_Is3Ewg7oxeo2BEBvKgwj2r3MI4GqM ''Robotmasters'' playlist] at the TFRaw YouTube channel
*[https://www.youtube.com/watch?v=bJuOvQNmtH4 ''Robotmasters'' "Vol 1"], [https://www.youtube.com/watch?v=gzBdEhbbklQ "Vol 2"], and [https://www.youtube.com/watch?v=-56V7iNnfCg "Vol 3"] complete with recycled footage at the Invincible Robot Factory YouTube channel (untranslated)

[[Category:Robotmasters media| ]]

Studio A-CAT

2024-09-15T01:31:55Z

Wiffletron:

[[Image:Studio_a-cat_logo.gif|right|325px|thumb|Direct competitor to "Studio B-CAT" and "Studio A-DOG".]]
'''Studio A-CAT''' (スタジオエーキャット) is a 2D and 3D character design and animation studio based in [[Tokyo]], Japan. Established in 1996, their portfolio includes work on various video games, OVAs, television series, and miscellaneous design projects, such as [http://www.animenewsnetwork.com/encyclopedia/anime.php?id=877 ''EX-Driver the Movie''] and the OAV "[http://www.animenewsnetwork.com/encyclopedia/anime.php?id=3373 éX-D: Danger Zone]", the ''Frame Arms Girl'' series, ''Getter Robo Arc'' and ''Highspeed Etoile''. Studio A-CAT, in conjunction with [[Actas Inc.]], produced the 3D models and animation for all episodes of ''[[Transformers: Energon (cartoon)|Energon/Super Link]]'' and for the ''[[Robotmasters (cartoon)|Robotmasters]]'' shorts.

==External link==
*[http://www1.odn.ne.jp/a-cat/ Studio A-CAT Official Website] (Japanese)

{{stub}}
[[Category:Animation companies]]

Rhythm & Hues

2024-09-15T01:30:21Z

Wiffletron: Created page with "thumb Established by several former animators of pioneering CGI house MAGI/Synthavision in 1987, '''Rhythm & Hues''' was..."

[[File:Rhythm hues studios 2735.jpg|300px|right|thumb]]

Established by several former animators of pioneering [[CGI]] house MAGI/Synthavision in 1987, '''Rhythm & Hues''' was a animation and VFX company that specialized in, what else, computer graphics. Starting off in the world of commercials and station bumpers for clients like ''Sunbeam'', ''Chrysler'' and ''United Artists''. They would enter the world of film and TV visual effects in the 1990s, credits including ''Hocus Pocus'', ''Star Trek: Deep Space Nine'', the ''Babe'' films, ''Superman Returns'', ''Night at the Museum'' and ''The Golden Compass''.

They're also responsible for the VFX in all those creepy live-action cartoon adaptations that plagued the early and mid-2000s, including the ''Scooby-Doo'', ''Garfield'' and ''Alvin and the Chipmunks'' films.

In 2012, the studio would declare bankruptcy after finishing their work on ''Life of Pi'', which garnered no end of controversy when it was brought up at that year's Academy Awards ceremony. The studio would stick out a little longer thanks to the assistance of [[Prana Studios]], but would shut down for good in 2020 due to the COVID-19 pandemic.

In relation to the franchise, the studio, along with [[TMS Entertainment]] and [[Charlex]] would provide animation and graphics for several of the late-stage [[Commercial/Generation 1|G1 toy commercials]], including the "I'M A TRANSFORMER" kidmation in the first [[Pretenders]] toy commercial, and the opening graphic used for the [[Action Masters]] commercials.

{{stub}}

[[Category:Animation companies]]

File:Rhythm hues studios 2735.jpg

2024-09-15T01:22:03Z

Wiffletron: Rhythm & Hues's logo.

Rhythm & Hues's logo.

Commercial/Generation 1

2024-09-15T01:07:07Z

Wiffletron:

{{suite}}
{{-}}
{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.
{{TOC|align=left|limit=2}}
Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Later background music would be completely new creations that still retained the feel of the show themes. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "The Transformers. From Hasbro.".

[[File:Freaky Green Glowing Eyes.jpg|right|upright=1.4|thumb]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

Toy segments would typically consist of jump cut filled sequences of the kids transforming the figures, followed by a big group battle. The transformation steps would be accompanied by loud clicking noises to emphasize the parts shifting into place. The kids would be shown playing with the figures in a variety of dioramas over the course of the line. From 1984 to 1986, the dioramas were rocky desert areas to reflect the areas of Earth that most of the cartoon and some of the comic took place in. As both the comic series and cartoon moved away from stories on Earth into being more of a space opera, the dioramas after 1987 reflected more alien looking worlds with bizarre terrain and sky colors.

Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1, most of these provided by [[Charlex]] in their visually distinct style. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Some of these commercials, along with some Takara Transformers ads, are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. Like Sony, the ads on the Shout! Factory set have blurred faces. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

{{note|Each commercial entry includes a transcript of its narration. There are a number of different conventions used to denote different types of speech. ''Italics'' are used to indicate when the narrator is speaking. "Quotes" denote non-narrative speech such as a character or actor talking in-universe, a sound effect from a toy, or an excerpt from a cartoon. {Curly braces} denote singing or rapping. [Square braces] indicate on-screen text narration.}}


{{-}}
==1984==
First year toy commercials were structured a bit differently from what would become the norm for ''The Transformers''. With the exception of the re-worked Optimus Prime ad, they all started with stop motion animation of the featured toys with streaking effects added. This would then be followed by animation featuring early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, and only Optimus Prime, Megatron, and Soundwave are specifically identified, being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator" respectively. The animation would be followed by jump cut sequences of the toys being transformed, a Kidmation clip and finally a scene showing four kids battling with the toys. The toy footage was filmed on a set that consisted of large mounds of red dirt in front of the porch of a house, with a dusky sky backdrop behind it. The sky, the color of the dirt and the architectural style of the house would seem to place it in the southwestern [[United States of America|United States]], no doubt related to that being the type of environment the [[Ark (G1)|Ark]] was frequently depicted as having crashed into. Closeups of the toys tended to be filmed from lower angles/positions in order to use the dirt mounds as backdrops.

===Comic===
{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=NQCCO792xuw 30 sec]
:Production code: MP 1058, spot 177
:Animation: Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:Narration: Victor Caroli.
:Notes: Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime. This ad is, to date, the first known piece of Transformers television advertising. One recording shows that it aired at least as early as [[April 21]]st of 1984.<ref>[https://www.youtube.com/watch?v=Xx_CDy43Ftg] - Ignore the title, the commercials for ''The Easter Parade'' and the Yankees' games place this ad break squarely on the day before Easter.</ref>
: ''It is a world transformed, where things are not what they seem. It is the world of the Transformers.'' {The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! Robots in disguise. The Transformers! More than meets the eye.} ''The Transformers from Marvel Comics.''

===Toys===
{{anchor|Optimus Prime and Megatron}}
[[File:Megatron_G1_Commercial transformation.gif|right|upright=1.1|thumb]]
*'''Optimus Prime and Megatron''' [http://youtu.be/26r6RrCkXGE&t=60 30 sec]
:Animation: Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:Narration: "The Transformers, from Hasbro", by The Other Guy.
:Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
:Toy segment: Some very early 80s streaking effects as Optimus Prime is shown driving past a plateau and transforming with Starscream flying overhead. Toy segment proper starts with a jumpcut sequence of a buck-toothed kid transforming Optimus Prime before doing his Kidmation bit. Three other kids holding Starscream, Thundercracker and [[Skywarp (G1)|Skywarp]] watch as the buck-toothed kid, holding Optimus Prime, rises up from behind a dirt mound situated between the three of them. More early 80's streaking effects as we see Megatron instantly transform on top of a plateau.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "Attack the Autobot Commander!" "Call in the Decepticon leader!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Decepticon jets and Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Planes''' [https://www.youtube.com/watch?v=26r6RrCkXGE&t=90 30 sec]
:Animation: In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:Narration: "The Transformers, from Hasbro", by The Other Guy.
:Kidmation: Bowl haircut kid mouths robotic "Robots in disguise!"
:Toy segment: More streaking effects as the toys are shown instantly changing from vehicle to robot. At the beginning, Starscream transforming and landing on a plateau. At the end of the ad, Jazz and Sideswipe drive along a curving and descending road before transforming, the same road Optimus is seen driving past in the previous ad. Toy segment proper starts with a jumpcut sequence of...something. It's probably intended to be his transformation to plane mode, but the last step shows his wings being positioned for robot mode. Anyhoo, this is followed by Starscream and Thundercracker being flown side by side and a jumpcut sequence of Sideswipe being transformed to robot mode. Following the Kidmation we have a four kid battle scene with two of them swooping the two Seekers down as the other two holding Sideswipe and Jazz turn their figures to face the attack.
:Notes: The Starscream stop motion segment can arguably be interpreted as what happened after he flew out of frame in the Optimus Prime and Megatron ad.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "We're under attack!" "[[To sell toys|Get more Autobots!]]" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=FtWufB1vOnM 30 sec]
:Animation: Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:Narration: The Other Guy.
:Kidmation: Bowl haircut kid #2 mouths robotic "Robots in disguise!"
:Toy segment: Streaking effects as [[Buzzsaw (G1)|Buzzsaw]] drops into Soundwave's tape compartment. This triggers Soundwave to instantly transform to robot mode and then Buzzsaw flies out of his chest in bird mode. The toy segment proper starts with a jumpcut transformation of Soundwave, removal of Buzzsaw from his chest compartment and Buzzsaw's transformation. After the Kidmation we get a four kid battle scene with two of them flying Soundwave and Laserbeak and the other two holding [[Trailbreaker (G1)|Trailbreaker]] and [[Mirage (G1)|Mirage]] and turning them to face the oncoming Decepticons.
:Notes: The animation depicts Laserbeak as Soundwave's partner but the toy segment uses [[Buzzsaw (G1)|Buzzsaw]] who was actually the one packaged with Soundwave. Granted, it would take a keen eye to tell which it was so, most kids probably assumed it to be Laserbeak.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "It's the Decepticon Communicator!" "Get more Autobots!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Optimus Prime}}
[[File:Optimus_Prime_G1_Commercial.jpg|right|upright=1.1|thumb]]
*'''Optimus Prime''' [https://www.youtube.com/watch?v=26r6RrCkXGE&t=29 30 sec]
:Animation: Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:Narration: Victor Caroli.
:Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
:Notes: This ad is a reworked version of the earlier Optimus Prime and Megatron ad. The footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The introductory stop-motion animation has also been dropped, the ad now starting with the early animation, followed by the excerpt of Prime and Megatron leading their troops from the cartoon intro. The change to introductory animation sequences appears to be where the transition from using stop-motion and animation from the Marvel #1 ad to using original animation segments began. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun. Given that it would've taken some time to re-do the ad after it was identified as needing a change, this ad would have first aired in very late 1984 at the earliest. It's possible it didn't air until 1985.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=RSouGUP_71s 30 sec] - A resoundtracked version of the ad, this time using the season two theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

===Cartoon===
*'''More than Meets the Eye promo''' [https://www.youtube.com/watch?v=LyuFcjP0Dyo 30 sec]
: Animation: The season one intro sequence.
: Narration: Victor Caroli, rather laid back and various local announcers providing the station ID at the end.
: Notes: The date listed in the above copy of the ad is [[December 17]]th, [[1984]] which is several months after the miniseries would have premiered in most markets on [[September 17]]th. The mention of "The Transformers, now a three day mini series" however, heavily suggests that this is indeed promoting [[More than Meets the Eye (mini-series)|More Than Meets The Eye]] and that the series simply didn't start airing on this particular network affiliate until December.
: ''It's the most incredible robot story ever told. The Transformers. The Transformers, now a three day mini-series. Unlike anything you've ever seen before. '''Don't''' miss it.''

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s 30 sec]
: Animation: Various excerpts from season one of the cartoon.
: Narration: [[Victor Caroli]] on {{w|Xanax}}. ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
: ''The Transformers, the world's most exciting robot adventure, continues.'' Megatron: "The universe is mine to control!" ''The Transformers, '''watch''' it!''

===Other===
{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=eAwJWsLbpUo 30 sec]
: Animation: Recycled from the first Transformers commercial. Black helmet Megatron and the Decepticons attack a power plant and the Autobots arrive to stop them. The animated segements are interwoven with the live action footage to create a strangely slanted narrative (see below).
: Narration: Some wussy dude.
: Toy segment: A kid on a big wheel rides up to a playground and points at some wooden playground equipment shouting that "they're attacking the power plant!". The scene disolves into an animation segment with Megatron and the Decepticons arriving in front of a power plant and shooting. The kid decides it's time to transform his Power Cycle. After, the scene switches to another animation segment, this time Optimus Prime arriving and taking a shot. This translates back to the real world as just missing ''the kid'' as he rides. The kid declares "Missed! But ''I'' won't!" Another switch to animation to show Jazz, Prowl and Sideswipe running and firing, presumably towards the kid. Switching back, the kid decides to return fire with his missiles. This translates to the next few seconds of the previous animation clip of the three Autobots, with them diverting in different directions to avoid an explosion. The [[Autobot#Shattered Glass|evil Autobots]] now defeated, the kid returns the Power Cycle back to cycle mode. Another kid shows up and asks him what kind of wheels he has: "More than meets the eye."
: Notes: This commercial advertises a [[Coleco]]-made {{w|Big Wheel}} tricycle. The cuts between the live-action and animated footage make the kid look like a [[Doctor Arkeville|Decepticon sympathizer]] by having the kid blasting some Autobots. Of course that's only fair since the cuts also make it look like Prime fired first and the Decepticons are the ones defending the plant. Oops.
:''Introducing the Transformers Power Cycle. You can imagine a world of adventures.'' "Look they're attacking the power plant!" "Time to transform into a robot." "Missed! But ''I'' won't!" "Missiles away! Pew! Pew!" "Back to cycle mode." "Hey, what kind of wheels you got?" "More than meets the eye."
{{-}}

==1985==
1985 brought some changes to Transformers advertising, both in quantity and style. While in 1984 Hasbro had just five known ads produced, one of which was a reworking of one the first four, they expanded to thirteen in 1985. This was natural as the toyline itself expanded dramatically due to its huge popularity. This increased popularity led to more commercials for tie-in merchandise. There was even a primetime commercial spot that was run during the holiday season and featured a celebrity in the form of [[Alex Karras]] in order to appeal to parents directly. Stylistically, the most notable change was the use of original animated segments. Every ad got its own brand new animation clip featuring the highlighted toys with the exception of the Jumpstarters. Some clips even featured new dialogue provided by the same actors used in [[The Transformers (cartoon)|the cartoon]]. Another element brought over from the cartoon was the faction symbol flip, used in the ads as the transition from animation to the live action footage.

This year's toy commercials would be re-edited a number of times to update them for different reasons. Pretty much every ad got resoundtracked with the season two cartoon theme (the Jumpstarters and the Mini-spies ads are the only two ads for which a season two version hasn't been found). The Optimus Prime ad from the previous year also got a season two update. These resoundtrackings also came with updates to the Kidmation, frequently replacing the Kidmation segment with one from another ad. Whether or not the Kidmation was replaced, the Kidmation was always enhanced by giving the kids freaky glowing green eyes. Some ads received additional edits to add a plug for [[Action Cards]] and/or a stinger to notify consumers that the toys would be available "While supplies last!". The latter type of edit also came with yet another Kidmation change, this time swapping the Kidmation for an entirely unique clip of a kid saying "I know what I want!" before his eyes turned green and he mouthed along to the "Robots in disguise" lyric.

Toy segments kept the same structure and while they started using some different sets, the sets still retained the general look of the 1984 set. Most were just mounds of dirt with unidentifiable backdrops, though the Omega Supreme and Jumpstarters ad utilized a futuristic black floor with white grid pattern in front of a dusky silhouetted mountain backdrop.

===Toys===
{{anchor|Grimlock}}
[[File:Grimlock_G1_Commercial_End_Shot.jpg|right|upright=1.1|thumb]]
*'''Grimlock''' [https://www.youtube.com/watch?v=dTQ-oo5yvVw 30 sec]
: Animation: Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
: Narration: The Other Guy.
: Kidmation: None.
: Toy segment: Three kids positioned around a mound of dirt. Two have the Dinobots standing on the mound while the third flies Thundercracker overhead. Segment ends with a jumpcut sequence of Grimlock being transformed to robot mode.
: Notes: Very similar to the [[Dinobot (G1)|Dinobots]] commercial, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are several characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop with a "Dinobot Grimlock" text overlay is employed.
:*The toy segment starts with the multi-kid battle instead of ending with it.

: Due to these oddities, it was previously thought this might be a test version. However, [https://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. A recently found version of the Dinobots ad that also has a blue backdrop for the end shot (see below), suggests that this ad was reworked to create the Dinobots ad. It is possible though, that the opposite is true. Given that G.I. Joe ads of the time ''also'' used blue backdrops for their end shots (although there wasn't any text beyond the G.I.Joe logo), this may have been an experiment before settling on a new format for 1985 (or a quick throw together while they were figuring it out). See the Dinobots ad for additional notes on the toy segment.
: ''To help them battle the evil Decepticons, you can imagine the Autobots create: Dinobots.'' {Dinobots wage their battle to destroy the evil forces of the Decepticons.} "The Decepticons are attacking!" "Dinobooots!" "Grimlock and Slag will stop Thundercracker!" {The Transformers! Robots in disguise.} ''Each sold separately.'' {The Transformers! More than meets the eye.} ''Transformers Dinobot Grimlock. Other Transformers sold separately. From Hasbro.''

{{anchor|Dinobots}}
[[File:Dinobots_G1_Commercial.jpg|right|upright=1.1|thumb|"Thunderbolt and lightning very very frightening me Grimlock!"]]
*'''Dinobots''' [https://www.youtube.com/watch?v=3C7ebWaFaVI 30 sec]
:Animation: Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]]. Same as Grimlock.
:Narration: The Other Guy.
:Kidmation: Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:Toy segment: A lot of the same footage from the Grimlock ad but rearranged and with some additions. Starts with a shot of Grimlock in robot mode atop a mound of dirt, before cutting to a jumpcut transformation sequence. Only the head flipping segment is used though, and in reverse order as this transformation is robot to Dinosaur rather than the reverse. After Kidmation, we cut to a brief snippet of the multi-kid battle scene from the Grimlock ad before moving to new closeup footage of Grimlock munching on and releasing Thundercracker's wing. The ad ends with another jumpcut sequence of Grimlock from dinosaur to robot, reusing footage from the Grimlock ad.
:Notes: Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" The Dinobot toys used appear to be prototypes as Grimlock has a chromed sword and Slag has chromed horns.
:''To help them in their never ending battle against the Decepticons, the Autobots create a new breed of robot: Dinahbots.'' {The Transformers! More than meets the eye. Dinobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! Robots in disguise.} "The Decepticons are attacking!" "Dinobots'll get em!" "Can't beat the Dinobots!" {The Transformers!} ''From Hasbro.''
:*'''Dinobots''' [https://www.youtube.com/watch?v=hQScZap63b0 30 sec] - A transitional version between the Grimlock ad and the regular season one theme Dinobots ad. The narration is the same as the Grimlock ad, except for not calling out Grimlock by name at the end. Toy segment is yet a different shuffling of the footage, being mostly similar to the Grimlock with the exception of having more footage of Thundercracker flying around. This includes the clip from the regular Dinobots ad of Grimlock munching on Thundercracker's wing. Much like the Grimlock ad, the toy segment also ends with a jumpcut transformation, albeit a shorter one. The end shot is against a blue background, but no "Dinobot Grimlock" text this time. Despite the toy segment otherwise being pretty similar to the Grimlock ad, the audio of the kids matches the Dinobots ad.
:*'''Dinobots''' [https://www.youtube.com/watch?v=RSouGUP_71s&t=29 30 sec] - A re-soundtracked version of the previous commercial using the season two theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA 30 sec] - A modified re-soundtracked version, slightly shortened to squeeze in a plug for [[Action Cards]].
:*'''Dinobots''' [https://www.youtube.com/watch?v=a6jMmN1RD84 30 sec] - Another re-soundtracked version of the Dinobots commercial, this time using the season three theme (still with modified lyrics). Narrated by Peter Cullen as Optimus Prime and Victor Caroli. The Kidmation has been replaced with the standard 1986 "kid face to Ultra Magnus face" Kidmation. The end shot has been edited to match the 1986 "flipping panels" and starburst transition aesthetics.
::Optimus Prime: ''To help us in our neverending battle against the evil Decepticons, we create the incredibllllle Dinobots!''

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=df5GGZ3we68 30 sec]
:Animation: [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow FX1-type [[Mini-spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:Narration: I Wish I Was Victor Caroli
:Kidmation: Kid points urgently at the camera: "It's an Autobot!"
:Toy segment: A hand pulls back and lets go of a buggy-type mini-spy to demonstrate its motorized action on a black table. A hand is then showing pulling a carded Gears with buggy mini-spy from a rack of store pegs. The min-spy is shown zooming along the table again before being transformed to robot mode. The mini-spy is then instantly back in vehicle mode so his [[rubsign]] can be demonstrated. After Kidmation, we get another look at the mini-spy zooming along the table. We end on a closeup of the yellow promotional burst in the upper right hand corner of a package toy, that upon a pan-out we can see is a
:Notes: [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.
: ''In the world of the Transformers, it used to be easy to tell the Autobots from the Decepticons. But now, the Mini-spies are on the loose. They look like Autobots, but '''are''' they?'' "It's a Decepticon! After him!" ''Transformer Mini-spies. You get one with each of the six Autobot mini-car packages. Motorized Transformers. You can't tell if they're Autobots or Decepticons until you rub up their symbols.'' "It's an Autobot!" ''Transformers Mini-spies. Get 'em while supplies last.''

{{anchor|Jetfire and Shockwave}}
[[File:Jetfireg1commercial.jpg|right|upright=1.1|thumb|Transforms from robot to lawsuit right before your eyes!]]
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=8OEEncGeu8s 30 sec]
:Animation: [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: Narration: An incredibly mellow Victor Caroli.
: Kidmation: A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: Toy segment: Starts with a close-up of Shockwave's gun barrel, lights flashing as his electronic sounds squeal. Cut to a jumpcut sequence of a kid transforming Shockwave. After doing his Kidmation bit, the buck-toothed kid flies in Jetfire to take on Shockwave. The segment ends with a jumpcut sequence of the buck-toothed kid transforming Jetfire in completely random fashion.
: Notes: Jetfire here is in his original, toy-based animation model. The Jetfire toy shown is an early variant featuring the ''Macross'' U.N. Spacy logo. The set is once again mounds of dirt in front of a house somewhere in the Southwestern US. A white picket fence with a plant growing along it is visible in the background of the wideshots. The closeup of Jetfire flying appears to be in front a rocky area with a few tufts of prarie grass strewn about.
: ''Tired of losing battle after battle in the sky, the Autobots create the ultimate robot jet: Jetfire.'' {The Transformers! More than meets the eye.} ''But the evil Decepticons have a secret new weapon: Shockwave.'' {The Transformers! Robots in disguise.} "Jetfire to the rescue!" "Shockwave will stop him!" {The Transformers!} ''From Hasbro.''
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=qvmkJpIi1tI 30 sec] - Resoundtracked with the season two theme song and a much more energentic Victor Caroli. The Kidmation has been replaced by the "freaky green glowing eyes" enhanced version of the Jumpstarters ad Kidmation.

{{anchor|Insecticons}}
[[File:Insecticons_G1_Commercial_Farmer_And_Son.jpg|right|upright=1.1|thumb]]
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=Fi_xnRCGY8A 30 sec]
: Animation: A boy and his father are working on their farm when a horde of [[Insecticon (G1)|Insecticons]] attacks.
: Narration: The Other Guy.
: Kidmation: Blond-haired kid.
: Toy segment: Jump cut transformation sequences for Kickback and Shrapnel are followed by the Kidmation. Afterwards, the Kidmation kid brings in [[Swoop (G1)|Swoop]] to attack the Insecticons being brandished by another kid. The segment ends with a jumpcut sequence of Kidmation kid transforming Swoop.
: Notes: While there are already Insecticons chewing on the farmhouse by the time we see it, the fact that the farmhouse shows damage in areas not being munched on suggests the farmer hasn't been doing proper upkeep. The set this time is largely obscured by closeups and motion, but we can see dirt mounds/platforms and a backdrop that seems to imply the kids are in ''really'' tall grass.
: "Pa, look!" "What is it?" "It's the Insec-ti-cons, an ''evil'', new menace in the world of the Transformers!" {The Transformers! More than meets the eye. The Transformers! Robots in Disguise.} "Decepticons!" "Transform the Dinobots!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''
:* '''Insecticons''' [https://www.youtube.com/watch?v=e9r0LmghevY 30 sec] - Resoundtracked using the season two theme song. Kidmation has been switched to a "freaky green eyes" enhanced version of the one from the Jumpstarters ad.
 

{{anchor|Constructicons}}
[[File:G1commercial devastator.jpg|right|upright=1.1|thumb]]
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=BDinalIn228 30 sec]
:Animation: A construction crew works on a building site in the desert. The crew flees when their vehicles suddenly transform, revealing that they are the [[Constructicon (G1)|Constructicons]]. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: Narration: The Other Guy.
: Kidmation: Blond-haired kid again in a different shirt.
: Toy segment: The Constructicons sit in a circle in vehicle mode on top of a mound of dirt. Two jumpcut transformation sequences are shown. Long Haul's results in him having Devastator's crotch plate positioned behind his head. Scrapper's on the other hand, is more impressive. He not only turns into a robot, but a ''whole other'' Constructicon as a shot of his vehicle mode is followed by a jumpcut sequence of ''Bonecrusher's'' transformation. After the Kidmation, we get a jumpcut sequence of the Constructicons forming Devastator, popping into view one by one. Devastator then swoops in to attack [[Inferno (G1)|Inferno]] and [[Tracks (G1)|Tracks]] who turn around to watch him bear down on them.
: Notes: The construction worker yelling "Run!" sounds like [[Corey Burton]] doing a voice similar to adult [[Spike Witwicky (G1)|Spike]]. The toys appear to be prototypes, based on Mixmaster having a lavender mixer barrel and Hook having a lavender crane boom, rather than the yellow-green of the final releases. Speaking of Mixmaster, he is mistransformed in the end shot with his cab not being swung up to form his feet. This results in him towering over the other Constructicons. Long Haul is mistransformed in the initial vehicle modes shot, his head being flipped up.
: ''In the world of the Transformers, nothing is what it seems.'' "Run!" ''Meet the Constructicons, six evil robots that transform into one mechanical giant.'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "It's Devastator — six ''Constructicons'' in one!" {The Transformers!} ''Each sold separately.'' "Devastator's attacking!" {More than meets the eye.} ''Sold separately. From Hasbro.''
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=RSouGUP_71s&t=90 30 sec] - Resoundstracked with the season two theme and has a tweaked ending showing the Constructicon giftset. The Kidmation has been changed to the freaky glowing green eyes enhanced version of the Kidmation from the "Autobot Cars plus Thrust and Dirge" ad. The tweaked narration switches "Sold separately." to the oxymoronic "Constructicons giftset sold separately."
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=F3hzPZ0fdmY 30 sec] - Resoundtracked and slightly re-edited for a 1986 re-use with the introductory narration now provided by [[Frank Welker]] as Megatron. Kidmation segment is the standard 1986 segment featuring a kid's face fold-morphing into an Ultra Magnus-like generic robot. The ending shot has also been edited to match the aesthetic of the 1986 ads.
::Megatron: "In the world of the Decepticons, nothing IS what it seems. Meet my Constructicons, six evil robots that transform into one mechanical giant."

{{anchor|Jumpstarters}}
[[File:Jumpstarters G1 Commercial.gif|right|upright=1.1|thumb]]
*'''Jumpstarters''' [https://www.youtube.com/watch?v=1arJdZShoxY 30 sec]
: Animation: None.
: Toy segment: Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black floor surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds. At the end two kids fly Starscream and Thundercracker towards two others rolling Topspin and Twin Twist in front of a mountain at dusk backdrop.
: Narration: The Other Guy
: Kidmation: Buck tooth kid mouths "Robots in Disguise"
: Notes: An unusual set this time between the white grid on black floor pattern and the mountain backdrop framed by white lattice and having colored dots on the dark colored mountain's lower half. The shots of the Jumpstarters zooming along appear to be framed by zooming in on the floor at the base of the mountain. The resulting effect is that they appear to zipping through outer space.
: ''Introducing Jumpstarters. Jumpstarters. In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "Decepticons!" "Jumpstarters attack!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Thrust and Dirge}}
[[File:Thrust and Dirge G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=gkMJMGVsD_4&t=180 30 sec]
:Animation: As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: Production code: (animation) MP 1080, Spot 220
: Narration: You're Gonna Get It
: Kidmation: Beatles haircut kid mouths robotic "Robots in disguise!"
: Toy segment: One by one panels featuring an Autobot car being rolled are zoomed in, flip over to reveal the same Autobot being flown in robot mode and then zoom out to their final location on-screen. After Kidmation, we see Thrust's nosecone and cockpit flipped up without the arms in place, then a cut to last step of flipping the left wing up. Thrust and Dirge are flown side by side and then we get a jump cut sequence of Inferno's transformation. Inferno, Red Alert and Hoist all whip around just in time for Hoist to get a face full of Thrust. Hey, that's [[Ramjet (G1)|Ramjet]]'s schtick!
: Notes: Smokescreen and Grapple appear in the animation segment and are called out by name in the narration but do not appear in the toy segment. The first step shown of Inferno's transformation is incorrect. Instead of the cab being rotated down, it's rotated up either due to being the wrong clip or the clip being run in reverse.
: ''NEW Autobots join Optimus Prime. Smokescreen, Tracks, Hoist, Red Alert and Grapple. And joining the evil Decepticons, Thrust and Dirge.'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise. The Transformers!} "Decepticon attack!" "Autobots'll stop 'em!" {The Transformers!} ''The Transformers. From Hasbro.''
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=RSouGUP_71s 30 sec] - Resoundtracked with the season two theme. In a change of pace, the original Kidmation is retained and enhanced with freaky green glowing eyes, rather than being replaced.
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=0sxMlvn3Dsw 30 sec] - Same as the season two resoundtracking with an Action Cards plug squeezed in at the end.

{{anchor|Triple Changers and Perceptor}}
[[File:Triple Changers and Perceptor G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=qCRKHaIiJxQ&t=250 30 sec]
: Animation: [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
: Narration: The Other Guy
: Kidmation: Bowl haircut kid #2.
: Toy segment: A blond haired kid uses Perceptor's microscope mode to examine a leaf before changing him to robot mode. Bowl haircut kid rolls Blitzwing in tank mode before changing him to plane and robot, flying each. The two kids engage in battle over a mound of dirt and are joined by third kid wielding Astrotrain.
: Notes: Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain figure shown is a prototype figure in his [[Character model|animation colors]]). While Astrotrain appears in the animation and in the toy footage, he is never identified by name.
:''And as the battle between the Autobots and the Decepticons rages on, Megatron creates Triple Changers, the most eeeeevil Decepticons of all! But the Autobot scientist Perceptor is ready for anything. Introducing Perceptor. From a working microscope he changes into a robot.'' {The Transformers!} ''And Triple Changer Blitzwing changes from tank to plane and from plane to robot.'' {Robots in disguise.} "Tri-ple-Changers!" "Autobots'll stop em!" {The Transformers!} ''Sold separately. From Hasbro.''
:*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=IpADNDtB9DE 30 sec] - Resoundtracked with the season two theme. The Kidmation has been replaced with a freaky green eyes enhanced clip of the bowl hair cut kid from the "Autobot Cars and Decepticon Planes" ad.
:*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=Crn_8VIxaOk 30 sec] - Similar to the re-sountracked version, but with a "While Supplies Last" stinger added to the end. The Kidmation has been swapped out yet again, this time for a clip of a kid with a bowl cut and heavy eyebrows saying "I know what I want!" then mouthing along to the music. In contrast to other enhanced Kidmations, this time around we get to see the kid's eyes turn green instead of just starting at that point.

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]
*'''Blaster''' [https://www.youtube.com/watch?v=CkLdJtLeKg0 30 sec]
: Animation: [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
: Narration: The Other Guy.
: Kidmation: Bucktooth kid.
: Toy segment: Blaster is shown sitting on some dirt in boombox mode before being picked by a kid who holds Blaster to his ear. This is followed by a jumpcut transformation sequence. Then we see a different kid rolling Optimus Prime through a dirt road diorama before seing Soundwave and Buzzsaw flying by a rock wall. After the Kidmation we go back to Soundwave and Buzzsaw briefly before jumping to Prime in robot mode joining Blaster. Another quick cut to flying Soundwave and Buzzsaw before seeing them come around the wall and clash with Prime and Blaster.
: Notes: Soundwave and Rumble's voices are provided by Frank Welker as usual. Blaster's single word of dialogue seems to be provided by Welker (as opposed to his normal actor, [[Buster Jones]]) as well, sounding much like his Trailbreaker voice.
: "Hey look at this radio I found!" Soundwave: "Autobot intruder!" Rumble: "Where?!?" Blaster: "Here!" Soundwave: "Laserbeak, Ravage, attack!" [Not a working radio] ''Introducing Blaster! He looks like an innocent radio but transforms into a powerful Autobot Communicator.'' "Optimus Prime to Blaster, watch out for Soundwave!" {Robots in disguise} "It's Soundwave and Buzzsaw!" "Blaster and Prime will stop them!" ''The Transformers. Sold separately. From Hasbro.''
:*'''Blaster''' [https://www.youtube.com/watch?v=IR-_6G8yqHY 30 sec] - 2nd variant with re-modulated Soundwave's lines and a unique ending.
:*'''Blaster''' [https://www.youtube.com/watch?v=uIdK1JjRFc8 30 sec] - Resoundtracked with the season two theme. Another rare case of the Kidmation simply being enhanced with "freaky green glowing" eyes instead of being replaced.

{{anchor|Omega Supreme}}
[[File:Omega Supreme G1 commercial.jpg|right|upright=1.1|thumb|The original [[dull surprise]].]]
*'''Omega Supreme''' [https://www.youtube.com/watch?v=RE7piFzyCQ8 30 sec]
: Animation: In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks.
:Narration: I Wish I Was Victor Caroli
:Kidmation: Shaggy haired kid.
:Toy segment: Two kids play with Omega Supreme's base mode on futuristic black floor. One kid places the tank on the tracks to roll around while the other picks up the rocket for a liftoff. This is followed by closeup the of the tank rolling along on its own as the narrator points out the motorization and lights. Two other kids join the action by swooping down Ramjet and Dirge. Cut to a modified jumpcut transformation sequence where instead of straight jumps, the frame becomes a panel and flips around to the next clip. Closeup on Omega Supreme's motorized walking before and after the Kidmation. The segement ends with a wideshot of the second two kids swooping Ramjet and Dirge towards Omega Supreme leading to one last closeup of Omega Supreme walking.
:Notes: Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The set is the same one from the Jumpstarters commercial.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Decepticons, attack!" "Oh no, look!" "It's Omega Supreme!" ''Introducing the Autobots' Omega Supreme defense base. It comes with a motorized tank with flashing turret lights.'' "Decepticons!" "Counterattack Omega Supreme!" {The Transformers!} "Omega Supreme'll stop them!" {Robots in disguise.} "Omega Supreme is invincible!" {The Transformers!} ''The Transformers. Sold separately, batteries not included. From Hasbro.''
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=AbcwV818LuA 30 sec] - Resountracked with the season two theme song. Kidmation has been replaced with the enhanced version of the Kidmation from the Blaster commercial.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=Lq3VhggqfmM 30 sec] - Modified version of the 1985 resoundtracking with the same unique Kidmation and "While Supplies Last!" stinger as the variant Triple Changers and Perceptor ad.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=119 30 sec] - Resoundtracked with an Optimus Prime intro narration and the season three theme song. The Kidmation has been replaced with the standard 1986 Kidmation and the end shot has been edited to match the 1986 aesthetic.
::Optimus Prime: "There it is, the Omega Supreme defense center! And that's its fantastic motorized tank!''
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=241 30 sec] - The 1986 version slightly shortened to be able to include a [[The Transformers: The Movie]] stinger. 

{{anchor|Primetime}}
[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=_eRDVymB4SU 30 sec]
: Toy segment:[[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: <s>Kid</s> KARRAS-mation: Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: Notes: This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=1ylwlh_UbTs 30 sec]
: Animation: A mixture of clips from various 1984 and 1985 commercials, plus the ''The Transformers'' logo coming out from behind a volcano taken from the season one cartoon intro.
: Narration: [[Megatron (G1)|Megatron]], Optimus Prime and [[Victor Caroli]].
: Kidmation: Reused from Autobot cars plus Thrust and Dirge.
: Toy segment: A brief clip of a finger rubbing the rubsign on the roof of Smokescreen, with the rubsign then becoming the [[scene transition]] symbol flip. Later in the ad we get reused clips of the Hoist and Red Alert turning around from the Autobot cars ad, Grimlock's dino head being flipped down from the Dinobots ad, Twin Twist jumping up to his feet from the Jumpstarters ad, and Soundwave's jump cut transformation sequence from his ad. The ad ends with a repeat of the Smokescreen clip.
: Notes: This ad was created to help inform consumers that ''real'' Transformers toys now had rubsigns to distinguish them from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: Megatron: "We are conquerors." Optimus Prime: "No one is like us." Megatron: "Only we have the right to be called by the name." Optimus Prime: "Only we have the right to wear this symbol." Megatron: "Or THIS symbol." Optimus Prime: "Only WE are Autobots and Decepticons." Megatron: "Good versus evil." Optimus Prime: "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
:*'''Rubsigns''' [https://www.youtube.com/watch?v=EjvgH3ueXkg 30 sec] - Resountracked with the season two theme. The Kidmation is yet another case of the original clip being enhanced rather than replaced.

===Cartoon===
*'''Five Days A Week promo A''' [https://www.youtube.com/watch?v=tj1Sdl4ou6M 30 sec]
: Animation: Assorted clips from the series, mainly the first three episodes of season two - The seekers landing and shooting; Mirage, Wheeljack and Bumblebee transforming and running (intro sequence); Hound, [[Warpath (G1)|Warpath]], Prowl and Optimus Prime in a shoot out with fake Starscream ([[A Prime Problem]]), panels of the Autobots driving over a large gap ([[Changing Gears]]), Optimus Prime being shot by Laserbeak (A Prime Problem), the Prime clone transforming with Trailbreaker and Jazz (A Prime Problem), [[:File:G1_ChangingGears_Ratchet_karate.jpg|Ratchet fly kicking Thundercracker]] (Changing Gears), and Starscream clearing out Sideswipe and [[Bluestreak (G1)|Bluestreak]] ([[Autobot Spike]]); Megatron transforming so Soundwave can use him to fire behind (Autobot Spike); Gears falling into a pit (Changing Gears); Bumblebee dodging a tree (Autobot Spike); Optimus Prime and the Autobots arriving and transforming in Washington D.C. ([[Atlantis, Arise!]]). The panels are animated with the first four flipping into place in their respective quadrants and the fifth laid overtop as Victor Caroli does the day of the week roll call.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television. While the ways in which the spot was customized varied from station to station, it seems as though each station ran some version (A, B or a shorter version thereof) of the "Five Days A Week" promo where the station ID consisted of a clip of Optimus Prime speaking resoundtracked with new [[Peter Cullen]] narration telling the viewer when they could watch the ad: "Weekdays at four on WUAB!" "We'll see how tough the Decepticons are, weekday afternoons here on TV22!". Assuming he did indeed record voiceovers for every syndication affiliate station (around 100 or so), that must have been a long day at the office for Mr. Cullen!
: Megatron: "Decepticons, attack!" Optimus Prime: "Take care Autobots!" '''''Now''', you can watch the incredible adventures of the Transformers as heroic Autobots battle evil Decepticons five days a week. Monday. Tuesday. Wednesday. Thursday. And Friday. The Transformers are like nothing you've seen before. Don't miss a single day!'' {The Transformers! Robots in disguise!}
:*'''Five Days A Week promo B''' [https://www.youtube.com/watch?v=RUYryiY2_jU 30 sec Cleveland], [https://www.youtube.com/watch?v=mvDyMjWeW2Q 30 sec Chicago], [https://www.youtube.com/watch?v=WGDsr1GqYag 10 sec Cleveland]
: Animation: Various cartoon excerpts. Megatron yelling (Traitor); the Seekers attacking the Autobots underwater (Atlantis, Arise!); Wheeljack, Mirage and Bumblebee transforming and running, Prime and Megatron leading thwir teams into battle, Thundercarcker vs Ratchet and Skywarp vs Jazz (season one intro); Cliffjumper fighting Mirage ([[Traitor (episode)|Traitor]]); panels of Grimlock taking on Megatron in Washington D.C. (Atlantis, Arise!), the Sub-Atlantican General firing at the Autobots (Atlantis, Arise!); Laserbeak being shot down by Hound (Atlantis, Arise!); Megatron busting through a wall ([[Enter the Nightbird]]), and Megatron and Prime battling (Enter the Nightbird); A fire blast hitting a metal surface (Traitor); the Insecticons flying and transforming (Traitor); Sideswipe tackling Starscream mid-air (The Immobilizer); Optimus Prime and the Autobots arriving and transforming in Washington D.C. (Atlantis, Arise!); Laserbeak flying into the screen (Traitor); the Autobots fleeing the [[Experimental Energy Research Laboratory]] (Traitor);
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Exactly the same soundtrack as the above ad but with different clips and a differently animated panel segment. The panels are in a grid with three still frames in the top row and two on the bottom and they start animating when their day is called. A heavily edited down 10 second version was also created wherein the panels were done as screen flip transitions instead of a grid. In the 30 second version, the "heroic Autobots battle evil Decepticons" line is played over the fight of Cliffjumper and Mirage; ''heroic Autobots'' indeed, Cliff.

===Other===
{{anchor|FHE}}
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/ 30 sec]

: Animation: Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: Narration: The Other Guy
: Notes: Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=Pp9I--mqbAI 30 sec]
: Animation: Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: Narration: Unknown.
: Toy segment: The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: Notes: This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''The Decepticons are invading your command post. As they storm the power station, you counterattack with a new secret weapon you control: a speeding Transformers train that's '''more''' than just a train, as every car transforms into a Hawk Fighter, Weapons Center, Proton Laser, Search Mode switch--.'' "And ready for action!" "And in position to cut off the enemy's escape." {Transformers! More than meets the eye.} ''Your Hawk Fighter attacks with supersonic speed and saves the power station. You've won today, but will you be ready tomorrow?"

{{anchor|Electric Racing Set}}
[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=SCm5bOiI2R8 30 sec]
: Animation: None.
: Narration: Unknown.
: Toy segment: Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: Notes: Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: ''Natron, the Autobot, on alert for Freezon, the Decepticon.'' {Transformers! More than meets the eye.} ''Up ahead, is that the enemy in disguise? If it is, two can play this game. And the chase is on, between Natron and Freezon, in one form or another.'' {Transformers! More than meets the eye.} ''In Transformers Racing. Now, turn off the lights and your Transformers race into a whole new universe of night-glow. Transformers Electric Racing. By Tyco, of course.''

{{anchor|View-Master Show Beam Projector}}
[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]
*'''[[View-Master]] Show Beam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=t781lHy-CV0 30 sec]
: Toy segment: A brother and sister talk their mom into letting them stay up to play with the projector. After she leaves, they are suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about. The boy responds "Just our Show Beam Projectors Mom." and displays the projector on her shirt to everyone's amusement.
: Kids: "Wow!" Mom: "Bedtime!" Boy: "Aw Mom." Girl: "We wanna play the Show Beam Projectors." Mom: "Ok." Boy: "Let's show the Transformers!" Girl: "Yeah!" Both: "Wow!" Girl: "Look out! Decept-E-cons!" Boy: "Take that Megatron!" Mom: "Kids?" Boy: "Just our Show Beam Projectors Mom." ''Show-Beam Projector comes with a cartridge containing a 30 scene Transformers story. Other Show Beam cartridges each sold separately. From View-Master.''

* '''{{w|Colorforms}} Lazer Blazers''' [https://www.youtube.com/watch?v=lIzntdzs1Ko 10 sec]
: Narration: Unknown.
: Toy segment: Examples of the holographic stickers for {{w|Masters of the Universe}}, [[My Little Pony]] and ''The Transformers'' are shown being shot into space via a laser burst as the narrator names the franchises.
: Notes The artwork for ''The Transformers'' depicts Megatron standing in front of two [[Seeker (body-type)|Seeker]]s with a spaceship ([the [[Nemesis (G1)|Nemesis]]?) overhead, what looks like a cloud in the upper right and what appears to be the arm and foot of another Transformer off panel to the right. The background is black while the characters and objects are shades of brown, green, yellow and blue, with some colorshifting to simulate the look of a hologram.
: ''Lazer Blazers. 3D Holographic stickers. See Masters of the Universe, My Little Pony and Transformers come alive. Laser Blazers, by Colorforms.''

[[File:The Juice is Loose.jpg|thumb|right|250px]]
* '''Pioneer Chicken Universal Studios promotion''' [https://www.youtube.com/watch?v=dtq3Xja0NVs&t=523 30 sec]
: Notes: {{w|O.J. Simpson}} (yes, ''that'' O.J. Simpson) talks about the joys of summertime and Pioneer Chicken's Summer Fun special. He goes on to talk about the discounts available from Pioneer Chicken on [[Universal|Universal Studios]] admission and all the exciting attractions, incluing the [[The Transformers Universal Studios Tour|Transformers Base Camp]]. [[Frankenstein's monster]], an astronaut and {{w|Conan the Barbarian}} stop by at the end to share his chicken.
: "Ah, summertime. Great for relaxing with friends and enjoying Pioneer's Summer Fun special. You get eight large pieces of golden Pioneer chicken, mashed potatoes, gravy and coleslaw for just $6.99. And Pioneer's even got free coupons for Universal Studios' tour, with the biggest discounts including a free admission. There's exciting attractions like Transformers Base Camp, 2010 Space Walk, and much more! Of course Pioneer Chicken's Summer Fun special for $6.99 is a great way to make new friends. Right fellas?"
{{-}}

==1986==
''The Transformers'' reached the height of its popularity in 1986 and along with that came an advertising campaign for the first ever Transformers feature film, ''[[The Transformers: The Movie]]''. With the brand having only been around for two years, a feature film was not as sure an investment as it would [[Transformers (film)|come to be in later years thanks to fan nostalgia]]. As such a pitch reel was put together to sell the film to investors. This pitch reel would later be edited into a teaser trailer for theaters. Counting the pitch reel, a total of four trailers would be produced for the US audience. The TV advertising strategy for the film was also ambitious, featuring three different campaigns: One aimed at teens and two others aimed at kids. While each campaign got only one thirty second commercial (except the teen campaign which also got a sixty second ad), those ads would be updated several times to reflect the movie being closer to release ("Opens in four days!", etc.) as well as the day of release ("Now playing.") and after ("Now in theaters everywhere."). While many kids and parents were shocked by the death of Optimus Prime, and to a lesser extent Megatron's, in hindsight this should have come as no suprise. The commercials and trailers were very up front about Prime's demise, to the point of using it as a selling point for the action. Nearly every ad either implied one of them would die ("Does Prime die?", "And, the final confrontation between Megatron and Optimus Prime.") or flat out stated they would die: "A monster planet destroys everything in its path, while Megatron and Prime fight to the death." Stingers plugging the movie were added to the end of a number of toy commercials, receiving the same time frame updates as the main ads. In addition to directly advertising the film, several giveaway contests were held. "[[The Ultimate Transformers Sweepstakes]]" was held by various local affiliate stations, each with the same prizes that could be won if you mialed in a postcard. [[Nickelodeon]] ran the "[[Transformers: The Movie contest]]" while USA Network ran the "[[Mystery Transformer contest]]", the latter of which actually required you to solve a word scramble in addtion to sending a postcard. All three contests had movie related prizes, with the cable network giveaways having some nicer onces and grand prizes of electronics. Curiously, these prizes did not include actual movie tickets.

Toy advertising stayed plentiful with the number of ads going up from 12 to 13 (from 10 to 12 if you don't count the ads for the Mini-spy and reflective patch pack-in promotions or the rubsign ad). The style and approach of the ads remained generally consistent. The biggest change was the switch to "standard" Kidmation segments featuring a blond kid transforming via animation into a rather generic looking [[Ultra Magnus (G1)|Ultra Magnus]] or [[Galvatron (G1)|Galvatron]]. There's seemingly no rhyme or reason behind which ads got the Ultra Magnus version and which ones got the Galvatron one. The sets were still mostly dirt and rocks, but this time instead of being random piles of dirt in the front yard of a house, they were rocky areas out in the middle of the desert. The Aerialbots/Stunticons and Battlecharger ads are exceptions to this rule, the former taking place in front of house like the 1984 ads and the latter using the same set as the Jumpstarters and Omega Supreme ads. Much like the year before where some of the earlier 1985 ads with first season music were retooled with the season two theme,ads from 1985 were retooled this year with the season three theme. This resulted in a few ads having versions with all three themes! These retooled ads are listed under their original versions above. New theme music wasn't the only audio change. Victor Caroli became the sole narrator on the ads, at least the only one who wasn't a Transformers character. Along with the standard narration, each ad featured some narration from either [[Peter Cullen]] or [[Frank Welker]], reprising their roles as Optimus Prime and Megatron respectively. Prime would describe the Autobot characters and Megatron naturally did the same for the Decepticons. This led to some weird [[micro-continuity|micro-continuities]] where in the world of the commercials, Wreck-Gar and the Junkions are apparently Decepticons and Galvatron and Megatron are not the same bot. These changes were obviously to avoid spoiling the movie, but the toy commercials (and well, pretty much all of the movie advertising) had no such reservations about hinting at Optimus Prime being replaced with Victor Caroli narrrating: "But soon a new Autobot leader will arrive. Introducing Rodimus Prime. '''No one''' can take on the Decepticons like Rrrrrodimus Prime!"

===Movie===
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=pVR2S-F6BAM 4:25] / [https://www.youtube.com/watch?v=9XNuPXieIcs 4:17] (Japanese Subtitles)
:Animation: A number of scenes from the movie including Unicron's devouring of [[Lithone (planet)|Lithone]], [[Kup (G1)|Kup]] telling stories to the Dinobots, [[Ultra Magnus (G1)|Ultra Magnus]], [[Springer (G1)|Springer]] and [[Arcee (G1)|Arcee]] transforming [[Autobot City (G1)|Autobot City]], and [[Unicron]]'s transformation.
:Narration: [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:Notes: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features several placeholder items including a temp music track featuring cues taken from ''Star Trek III: The Search for Spock'', the voicework for Kup and the Autobot City computer (the latter of which was dropped in the final film), and an early movie logo featuring the word "Movie" in plain red text under the standard ''The Transformers'' logo. The subtitled version omits a large portion of Caroli's introductory narration and begins at him naming the movie.
: ''A new motion picture will transform the summer of 1986 into an incredible adventure. Transformers: The Movie. It is the year 2005, and a mysterious planet threatens to devour the galaxy...'' Kup: "This gigantic igyak came stomping at us out of nowhere." ''Conceived in the epic tradition of Star Wars, this spectacular animated adventure stars Leonard Nimoy as Galvatron, Robert Stack as Ultra Magnus, Judd Nelson as Hot Rod, and Eric Idle as the Junkion warrior Wreck-Gar.'' "Battle stations! Battle stations!" ''And at film's end, when the monstrous planet Unicron, played by Orson Welles, reveals its long held secret by transforming into the most gigantic robot ever, you'll know you've been watching a movie that is destined to bring back audiences again and again. In the summer of 1986, the most exciting adventure in the universe is on planet Earth. Transformers: The Movie.''
:*'''The Transformers: The Movie teaser trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY 1:28] - Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and [[Vince DiCola]]'s preliminary version of "[[Escape (song)|Escape]]" to be sent out to cinemas. The edit removes the hefty spoilers.
: ''A new motion picture will transform the summer of 1986 into an incredible adventure. Transformers: The Movie. An epic story of good versus evil, this spectacular animated adventure stars Leonard Nimoy as Galvatron, Robert Stack as Ultra Magnus, Judd Nelson as Hot Rod, and Eric Idle as the Junkion warrior Wreck-Gar. In the summer of 1986, the most exciting adventure in the universe is on planet Earth. Transformers: The Movie. Coming this summer to a theater near you.''

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=_25RK5GbJIc 1:30]
: Animation: Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]] covers the second half.
: Narration: Victor Caroli introduces the characters and expounds on how great the movie is. [[Robert Stack]] and [[Eric Idle]] have been dropped from the list of featured performers.
: {You've got the touch!} ''Hold on tight. The most incredible rock and roll adventure ever is here!'' Quintesson: "Feed him to the Sharkticons." ''Starring: Judd Nelson as Hot Rod, Leonard Nimoy as'' Galvatron: "Galvatron." ''and Orson Welles.'' Unicron: "I am Unicron." {You've got the motion. You know that when things get too tough, you've got the touch!} ''Beyond good. Beyond evil. Beyond your wildest imagination.'' {Transformers!} ''Transformers: The Movie.'' {Their battle to destroy the evil forces of...the Decepticons. Transformers! Robots in disguise! Transformers! Transformers! Transformers! More than meets the eye!} ''Transformers: The Movie.'' {Transformers!} ''Coming to a theater near you this August.''
:* '''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=1c3sY1EKkTA&t=24 1:25] - An alternate version not only has Caroli dropping the hefty spoilers again during the musical interlude, but actually presenting them as a selling point. This version of the trailer was included on the Japanese promotional VHS tape ''[[The Transformers: The Movie - Apocalypse: Be Eternal, Matrix]]''.
:: {You've got the touch!} ''Hold on tight. The most incredible rock and roll adventure ever is here!'' Quintesson: "Feed him to the Sharkticons." ''Starring: Judd Nelson as Hot Rod, Leonard Nimoy as'' Galvatron: "Galvatron." ''and Orson Welles.'' Unicron: "I am Unicron." {You've got the motion.} ''It's the ultimate battle between Autobots and Decepticons.'' {You've got the touch!} ''Beyond good. Beyond evil. Beyond your wildest imagination.'' {Transformers!} ''Transformers: The Movie.'' {Their battle to destroy the evil forces of...the Decepticons.} ''New heroes, new villans, in the ultimate Transformer experience! And, the final confrontation between Megatron and Optimus Prime.'' Transformers! Transformers! ''The battle between good and evil rages to a new level!'' {More than meets the eye!} ''Transformers: The Movie.'' {Transformers!}

*'''The Transformers: The Movie TV spots'''

: Animation: Varies depending on length and which campaign it is. The one minute version of the teen campaign starts with "The Touch" playing over the Autobot shuttle launch, Unicron devouring [[Lithone (planet)|Lithone]], and Optimus Prime having The Touch. After this we get the film logo and a switch to Lion's theme playing over excerpts of Unicron's interior, a different angle of Unicron attacking Lithone, a close up of Arbulus and Kranix looking at Unicron in awe, a brief snippet of the end of the tunnel animation from the intro,Megatron transforming to gun mode aboard the Autobot shuttle, Lithonians watching Unicron approach, Jazz and Cliffjumper fleeing on Moonbase 1, Megatron and Optimus Prime's showdown, Ultra Magnus shooting during the [[Autobot City (G1)|Autobot City]] battle,Wreck-Gar running toward the camera, Hot Rod punching a Sharkticon, Kranix backing away from a Sharkticon, Galvatron arriving at Coronation Starscream, Hot Rod having Daniel ride in style, a Junkion wielding a chain while riding another Junkion, Devastator pulling apart a building, Hot Rod attacking a robosquid and some of Unicron's transformation sequence. The 30 sec teen version retains almost the entire The Touch portion with the Prime portion shortened. The theme half of the ad is drastically shorter, being whittled down to just a shot of Unicron's closed maw, Jazz and Cliffjumper fleeing, bits of the Megatron/Prime battle, Magnus shooting, Galvatron's arrival now placed before Hot Rod and [[Kranix (G1)|Kranix]] with the Sharkticons, and ending with Hot Rod picking up Daniel. The first of the two thirty second kid versions is identical to the teen version with the closed maw excerpt replaced by one of the Lithonians running from Unicron. The second of the kid versions, by contrast, changes things up quite a bit more. It starts off with an array of excerpts of Unicron attacking Lithone and the end of the tunnel animation. From there we get the shorted Prime/Touch sequence, "It's over, Prime" and Prime falling, Ultra Magnus shooting, Wreck-Gar running, Hot Rod punching a Sharkticon, part of Unicron's transformation, and Daniel hoverboarding before being picked up by Hot Rod. This one does not have two halves, instead being soundtracked only with the movie theme.
: Narration: Depending on the version, [[The Other Guy: The Movie]] or Victor Caroli with The Other Guy: The Movie tacked onto the end ("You'll have to see it twice to take it all in! Transformers: The Movie. In theaters...")
: Notes: There were three TV advertising campaigns for the movie. One was aimed at teens using a non-Victor Caroli narrator who talked about the "startlingly original story" that would "shock and amaze even the most [[fandom|diehard Transformer fans]]" and highlighted the celebrity talent involved. The other two were aimed at kids, one being nearly the same as the teen version except the highlighting of the celebrity talent was swapped for emphasizing the scope of the movie: "It's ''so'' big, ''so'' exciting, you'll have to see it twice to take it all in!"; the other was narrated by Victor Caroli (with the "you'll have to see it twice" claim from the other ad tacked to the end) and focused on selling the intrigue of the movie's various plot points. Several different versions of each campaign's TV spot were produced, updating the amount of time to go until the movie's release. While recordings of every combination of length, "campaign" and "days to go" have not been found, we've listed everything that has been found in the table below:
{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|Opens August 8 Teen||0:60||https://www.youtube.com/watch?v=DYt28T7n1Mc
|-
|Opens August 8 Teen||0:30||https://www.youtube.com/watch?v=lyw0Yn6ttpk
|-
|Opens in four days Kid 1||0:30||https://www.youtube.com/watch?v=ES2XjRhQ_eY
|-
|Opens in four days Kid 2||0:30||https://www.youtube.com/watch?v=4XSgsgDjZt0
|-
|Opens in three days Kid 1||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=235
|-
|Opens in three days Kid 2||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=143
|-
|Opens tomorrow Teen||0:60||https://www.youtube.com/watch?v=1IbpFqBXKxg
|-
|Opens tomorrow Teen||0:30||https://www.youtube.com/watch?v=h2jn1SCYKY0
|-
|Opens tomorrow Kid 1||0:30||https://www.youtube.com/watch?v=lszfvuRcG68
|-
|Opens today Kid 1||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=69
|-
|Now playing Teen||0:60||https://www.youtube.com/watch?v=XdR5fKht5LY
|-
|Now playing Teen||0:30||https://www.youtube.com/watch?v=eoCH1L7vE5Q
|-
|Now playing Kid 2||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=107
|-
|}

{{anchor|Ultimate TF Sweepstakes}}
*'''[[The Ultimate Transformers Sweepstakes]]''' [https://www.youtube.com/watch?v=JtsO0cT_y8o Los Angeles], [https://www.youtube.com/watch?v=DYt28T7n1Mc&t=266 Cleveland]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Victor Caroli and various local announcers.
: Notes: Victor Caroli promotes the movie and tells us all about the prizes we can win by sending a self addressed stamped envelope to the address given by the local announcer.
: ''Byeond good, beyond evil, beyond your wildest imagination! Transformers: The Movie. A new evil threatens the galaxy in the hottest summer adventure ever! Be part of it! Enter our "Ultimate Transformers Sweepstakes". Grand prize is this stereo cassette player plus movie souveneirs! Over a hundered winners get movie soundtracks or the hit single "[[The Touch]]". Get this bumper sticker just for entering. Send a self addressed stamped envelope to <local TV station's P.O. Box address>. Transformers: The Movie, opens everywhere August 8th, rated PG.''

{{anchor|TFTM Sweepstakes}}
*'''[[Transformers: The Movie Sweepstakes]]''' [https://www.youtube.com/watch?v=v6i0DkvD2fc 45 sec]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Unknown.
: Notes: A narrator tells us about the prizes we could win if we enter the Transformers: The Movie Sweepstakes and how to enter the contest. This contest was sponsored by [[Hasbro]] and [[Nickelodeon]].
:''The battle between the Autobots and Decepticons reaches its ultimate climax this summer on the big screen and when it's all over...'' Optimus Prime: "One shall stand, one shall fall" ''A new Transformer will become the chosen one and you can be the chosen one too when you enter and win the 'Transformers: The Movie' Sweepstakes. Grand prize is a complete home entertainment system featuring color TV, stereo component system and more! Plus an album collection from [[Scotti Bros. Records]] and Tapes featuring the [[The Transformers: The Movie - Original Motion Picture Soundtrack|soundtrack to the Transformers movie]]. And an actual drawing right from the movie! All it takes to win is a postcard with your name, address, age and phone. Send it to the Transformers: The Movie Sweepstakes P.O. Box 1286 New York, New York, 10116 and get it here by August 21st. Five first prize winners get a Transformers: The Movie collection of robots from Hasbro. Fifty second prize winners get a one year subscription to the Transformers comic book from Marvel. Enter and win the Transformers: The Movie Sweepstakes from Hasbro and Nickelodeon, the place where only kids win!''

{{anchor|Mystery Transformer Contest}}
[[File:Mystery Transformer Contest puzzle.jpg|right|upright=1.1|thumb|Oooh, oooh, I know the answer! It's Unicorn!]]
* '''[[Mystery Transformer contest]]''' [https://www.youtube.com/watch?v=aLpOYT__UvY 30 sec]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Unknown child.
: Notes: A word scramble of a Transformer name is shown on the screen with several letters shown in their correct place below it. A kid tells us that if you send a postcard with the correct answer on it, you can win various prizes. The prize pool seems to be a combination of the first and second place prizes from the "Transformers: The Movie Sweepstakes and the grand prize Transformers party from the "[[Prizes in Disguise]]" contest, along with a television, VCR and a collection of [[Family Home Entertainment|Transformers videotapes]]. The ad features an ''incredibly'' laid back easy listening tune that is in sharp contrast to the dynamic animation shown from the movie and removing any sense of urgency for getting one's contest entry in.
: ''To enter, just spell the name of the movie's big mystery Transformer. Here are some clues. ONce you've figured out the name, write it down on a postcard along with your name, age, address and home phone number and send it to "Mystery Transformer", P.O. Box 797, New York, New York, 10185. You could win the grand prize of your very own Transformers party with live Transformers as the guests of honor. You'll also get a video entertainment system with a TV, a VCR and Transformers videocassettes. Five first prize winners get their very own collection of twelve Transformers robots and fifty second place winners get a year's subscription to the Transformers comic book. Keep your eyes open for more clues here on the USA Network Kid's Club!''

===Toys===
{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
[[File:1986 Comm Skywarp and Cyclonus.jpg|right|upright=1.1|thumb|So does this mean [[Bombshell (G1)|Bombshell]] [[Cyclonus (G1)/Generation 1 cartoon continuity#Who is Cyclonus?|became Cyclonus]]?]]
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=Q9yerQ_sW3U&t=60 30 sec]
: Animation: A running battle in the desert with each character charging in and quipping as the narrator identifies him.
: Narration: Victor Caroli.
: Kidmation: Kid face to generic Galvatron face.
: Toy segment: Rodimus Prime drives along a dirt road in front of a dirt wall. A starburst transition leads us to Rodimus in robot mode standing on a mound of dirt. Next is a jumpcut sequence of Rodimus' trailer being transformed to base mode and then Rodimus is placed behind the gun mount. Cut to a side by side of Cyclonus and Scourge being flown in robot mode front of a rock wall before a transition into Rodimus being flown in robot mode from the other direction. The segment ends with the Kidmation.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line. Kup and Blurr's voices are provided by [[John Stephenson]] and [[John Moschitta]]; and while Scourge is voiced by his usual actor [[Stan Jones]], Cyclonus's voice for this spot is unknown.
: ''And new Autobots join Optimus Prime. Kup,'' "Reminds me of the battle of Beta Four." ''Hot Rod,'' "Watch my smoke." ''And Blurr.'' "Nowyouseeme. Nowyoudon't." ''And these are the new Decepticons, the evil Cyclonus'' "I'm spoiling for a fight." ''and Scourge.'' "No one escapes the Sweeps." ''But soon a new Autobot leader will arrive. Introducing Rodimus Prime. '''No one''' can take on the Decepticons like Rrrrrodimus Prime!'' {Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Ultra Magnus}}
[[File:Ultra Magnus G1 Commercial.jpg|right|upright=1.1|thumb|You've heard of Elf on a Shelf, now get ready for Tape Player Man on a Teletraan!]]
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=vTVK024J5aY 30 sec]
: Animation: Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: Narration: Peter Cullen as Optimus Prime and Victor Caroli.
: Kidmation: Kid face to generic Ultra Magnus face.
: Toy segment: Hot Rod, Smokescreen, Tracks, and Red Alert are loaded in order top to bottom onto Magnus' carrier mode, with a zoom in on the lower level. A close up on Magnus rolling fully loaded past a rockwall is followed by a different angle showing that Magnus is being rolled along an unpaved cliffside road. Mimicking the animation, he runs into the Combaticons (this time it's Swindle, Brawl and Vortex) and knocks them off the edge. The segment ends with a jumpcut sequence of Ultra Magnus' transformation to robot mode and a very short repeat of Ultra Magnus barrelling through the Combaticons.
: Notes: [[Blaster (G1)|Blaster]] gets his [[Buster Jones|normal voice actor]] this time around. Ultra Magnus' voice is provided by his season three voice actor, [[Jack Angel]]. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]].
: "Decepticons are attacking our launch site. Where's Prime?" Blaster: "He's on Cybertron. It's up to you, Ultra Magnus." Ultra Magnus: "Autobots, transform and mount up." {When Ultra Magnus rolls - into action - he takes on Decepticons - like no one else can.} Optimus Prime: "Meet Ultra Magnus. As car carrier he can transport four Autobots into battle, but once there he tranforms into my powerful Autobot commander." {The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''
:*'''Ultra Magnus''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=150 30 sec] - Slightly shortened to squeeze in a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Peter Cullen as Optimus Prime. :''And coming this summer, Transformers: The Movie.'' Optimus Prime: "You've never seen anything like it."

{{anchor|Ultra Magnus and Galvatron}}
[[File:Ultra Magnus and Galvatron G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=d99MHJ-UD-U 30 sec]
: Animation: Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: Narration: [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: Kidmation: Kid face to Galvatron face.
: Toy segment: A jumpcut transformation sequence of Galvatron going from cannon to robot is followed by a zoom in on his head as his electronic lights and sounds are demonstrated. A clip of Ultra Magnus' loaded carrier mode (re-used from the previous ad) rolls into a ball before expanding into a clip of Ultra Magnus being flown in robot mode (also re-used from the previous ad). Cut to two boys battling with Galvatron's electronics activated and the toys held awakardly above and behind them. Back to the reused loaded Magnus carrier mode clip which does a confetti like transiton to a still shot of Magnus in robot mode standing on a dirt plateau. Galvatron's light and sounds are demoed again, this time in cannon mode before ending with a bordered spray transition to a still shot of Galvatron's robot mode in front of a rock wall.
: Notes: Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Ultra Magnus' voice is again provided by Jack Angel. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact that Galvatron IS Megatron. For whatever reason, Galvatron firing at Magnus in cannon mode is repeated twice.
: {Ultra Magnus!} Optimus Prime: "The courageous Ultra Magnus is a born leader." Ultra Magnus: "We meet at last Galvatron." Galvatron: "And it will be the last time we meet." Megatron: "And Galvatron is Ultra Magnus's sworn enemy." {The Transformers! Robots in disguise.} Megatron: "Galvatron transforms from laser cannon to fighting robot." Optimus Prime: "And Ultra Magnus transforms from huge car carrier to Autobot Commander." {The Transformers! More than meets the eye.} ''The Transformers. Each sold separately. From Hasbro.''
: *'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=210 30 sec] - A shortened version of the previous ad which uses a more generic version of the 1986 theme music and includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=UqSDxJxcYOM 30 sec]
: Animation: Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: Narration: Peter Cullen as Optimus Prime describing Springer, Frank Welker as Megatron gleefully describing Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol) and [[Victor Caroli]].
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Wreck-Gar is rolled up a dirt incline in front of a rock wall, leading into his jumpcut transformation sequence. Similarly, Springer arrives in car mode on a dirt platform before going through a jumpcut transformation sequence. The segment ends with two kids battling it out with the toys, standing over a dirt platform.
: Notes: Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron aside from affecting a British accent; his lines are rearranged snippets taken from his lines in the movie. Wreck-Gar's treatment as a Decepticon may have been another attempt to avoid spoiling the plot of the movie à la treating Galvatron as a separate character from Megatron.
: Optimus Prime: "His spaceship destroyed by Decepticon fire, Springer, the toughest of the Autobot Triplechangers, crash lands on planet Junkion." Wreck-Gar: "Hurry, hurry, operators are standing by. No welcome wagons. Hello Stranger!" {The Transformers! More than meets the eye.} Megatron: "Junkion Wreck-Gar transforms from motorcycle to robot." Optimus Prime: "And triplechanger Springer transforms from car to helicopter to robot." {The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Sharkticon}}
[[File:Sharkticon G1 Commercial.jpg|right|upright=1.1|thumb|If Wheelie's friends you harm, farewell you say to arm!]]
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=55nfsUkXpUc 30 sec]
: Animation: Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo despite [[Frank Welker]] still voicing him) arrives to help.
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: Starts with two kids shoving their Sharkticons into the camera. Hot Rod and Kup drive through a rocky diorama meeting up on pile of dirt from which they are uncerimoniously shoved off by the Sharkticons. The segment ends with a jumpcut transformation sequence.
: Notes: Once again, the Hot Rod toy is the prototype magenta color. The toys are consistently referred to as "Sharkticons" and the individual name "[[Gnaw (G1)|Gnaw]]" is never used.
: Optimus Prime: "What could be more terrifying than being Kup and Hot Rod stranded on an alien planet battling the merciless Sharkticons?" "Wheelie say, find friends today!" {The Transformers! More than meets the eye.} Megatron: "Meet the Sharkticons!" {Autobots never faced an evil force worse than the terror of - the Sharkticons! The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=HNUDoRsDb54&t=7 Opens in three days],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=46 Opens in two days],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=85 Opens today],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=124 Now playing] - A shortened version of the previous ad with Wheelie and Megatron's lines omitted to make space for a movie plug.

{{anchor|Aerialbots and Stunticons}}
[[File:G1commercial menasor vs superion.jpg|right|upright=1.1|thumb]]
*'''Aerialbots''' and '''Stunticons giftsets''' [https://www.youtube.com/watch?v=FQiEEJx7PCM 30 sec]
: Animation: The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: Production code: (animation) MP 1115, Spot 250
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Bucktooth kid with "freaky green glowing" eyes. Re-used from the third version of the Blaster commercial
: Toy segment: Still frames of each of the Aerialbots' alt modes flip around and zoom out into place in a collage of Aerialbot robot modes. This is followed by a jumpcut assembly of Superion and Superion flying in front of a wall. After the Kidmation, a kid pops up from behind a rock holding Menasor and engages in battle with a second kid holding Superion.
: Notes: This ad was filmed on a "rocks and dirt in front of a house in the Southwestern US" set but a different one from any of the previous ones. Megatron's dialogue is rather strange switching from narration to ordering the Stunticons to attack as though they can hear him. Megatron's dialogue also includes one hell of a sentence fragment: "Only the Stunticons!" ...only the Stunticons ''what?''
: Optimus Prime: "Look, the Aerialbots!" Megatron: "Look, the Stunticons!" Megatron: "Only the Stunticons!" Optimus Prime: "Only the Aerialbots have this kind of teamwork." Megatron: "Stunticons attack!" {Aerialbots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} Kid 1: "Nobody can stop Menasor!" Kid 2: "Except Superion!" ''Stunticon and Aerialbot giftsets sold separately. From Hasbro.''
:* '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=E2YyQowyjZI 30 sec] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys. Like with the 1986 versions of the previous year's Dinobots and Constructicons/Devastator ads, the Kidmation is changed to the 1986 one with a kid's face fold morphing into an Ultra Magnus-like generic robot.
:* '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=vWaG1QPOpF0 30 sec] - A shortened version of the ad with a [[Decoy]] stinger added to the end. This version would have run in 1987.

{{anchor|Bruticus and Metroplex}}
[[File:Bruticus and Metroplex G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=5M125dfwquM 30 sec]
: Production code: (animation) MP 1115, Spot 257
: Animation: The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
:Kidmation: Kid face to Galvatron face.
:Toy segment: Rocks pull away and the camera zooms in (with jumpcuts halfway through) to reveal Metroplex sitting in base mode on a small rock platform. As Prime describes Metroplex's modes we jump to a shot of his battlestation mode, a jumpcut transformation sequence and Metroplex flying by the ol' rock wall in robot mode. The Combaticons get the bum's rush by comparison. Their portion consists of a close up of Onslaught that zooms out to show all five Combaticons in vehicle mode on a dirt area then a very quick jumpcut assembly of Bruticus. After the Kidmation, we get a closeup of Bruticus flying that leads to two kids transforming Metroplex from city to battle station to robot in another very quick jumpcut sequence. The segment ends with a brief shot of the two kids battling with Metroplex and Bruticus.
:Notes: Once again, Megatron switches between narration and giving orders, this time doing it mid-speech. The Combaticon toys used have the same early sticker set that appeared in their original stock photos with a square black sticker in the middle of the Bruticus chestplate, round stickers on the upper "wings" of the chestplate, white stickers on the lower wings, Onslaught's thigh stickers having different colors and Swindle's chest stickers having yellow rectangles instead of blue. The jumpcut assembly of Bruticus appears to have been cutoff early (or perhaps they just missed a step) as his head is never placed over Onslaught's.
: Megatron: "Only ''we'' have a military attack group like the Combaticons. Transform Combaticons and attack the new Autobot city!" {The Transformers! More than meets the eye.} Optimus Prime: "Autobots, this is our new city Metroplex! It can transform into a battle station and then transform again into the giagantic Metroplex himself." Megatron: "But the ''Combaticons'' can combine to form ''Bruticus!''" {Robots in disguise.} Kid 1: "Decepticons attack!" Kid 2: "Transform Metroplex!" {The Transformers!} ''Each sold separately. From Hasbro.''
:*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=TeFLnk9TO2s 30 sec] - Slightly shortened to include a plug for the movie.

{{anchor|Defensor and Trypticon}}
[[File:Protectobots and Trypticon G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=Q9yerQ_sW3U&t=212 30 sec]
: Production code: (animation) MP 1139, Spot 309
: Animation: The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: Starts with a zoom in on Trypticon's city mode on a platform in a rocky area, similar to the Metroplex one but sans revealing rocks and jumpcuts. Afer a jumpcut transformation sequence to Trypticon's battlestation mode, a collage of the Protectobots flying in robot mode warps into a ball and then unwarps into Defensor flying. After a brief snippet of animated Defensor firing, we see Trypticon's head rotate around to complete his transformation to dinosaur mode and a clip of Trypticon breathing fire. After the last bit of animation, two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor via his motorized walk.
: Notes: The area where Trypticon's toy is shown in city mode is more desolate than the one in the Metroplex ad, with what looks to be several "stumps" of trees cut down at the three foot/one meter height range in the background.
: Optimus Prime: "That's it, Trypticon, the new Decepticon city." Hot Spot: "It's enormous!" First Aid: "That never stopped the Protectobots before!" Astrotrain: "Transform Trypticon!" Megatron: "The awesome new Decepticon city Trypticon can transform into an incredible battle station." Kid: "Transform the Protectobots!" Optimus Prime: "But the Protectobots can transform into Defensor!" Megatron: "''But'', Trypticon can transform again into a dinosaur!" {The Transformers! Robots in disguise.} ''The Transformers. Batteries not included. From Hasbro.''

{{anchor|Predacons}}
[[File:Predacons G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Predacons''' [https://www.youtube.com/watch?v=lD9CXVN59pw 30 sec]
: Production code: (animation) MP 1138, Spot 296
: Animation: The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]] before flying fist first into the camera.
: Narration: Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Headstrong, Tantrum and Divebomb each get a jumpcut sequence where a shot of them flying in robot mode peels back from the center to reveal their alternate mode shoved into the camera. The last alternate mode still, Divebomb's, pans back to become the center of a collage of Predacon alternate modes. The collage rolls into a spinning cylinder before unrolling into Predaking flying in front of a rock wall. After the Kidmation, Snarl (at an angle reminiscent of Jazzy Jeff being physically tossed out of the house on ''{{w|The Fresh Prince of Bel-Air}}'') and Grimlock are shown flying in front of rock wall in separate shots. Predaking flies in from the other direction and the kid holding him clashes with another kid holding Swoop. The remaining four Dinobots sit idly below on a dirt platform.
: Notes: [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots. He did make it into the toy footage though. Sludge also gets his first toy segment appearance.
: Megatron: "Few Decepticons can stand up to the Dinobots, but the Predacons can! The Predacons not only transform into robots but into one gigantic robot! Predaking!" {The Transformers! More than meets the eye.} Kid 1: "Transform the Predacons!" {The Transformers! Robots in disguise} Kid 1: "It's the Dinobots!" Kid 2: "Can't stop Predaking!" ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Sky Lynx}}
[[File:Sky Lynx G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Sky Lynx''' [https://www.youtube.com/watch?v=VUGVqoAnISI 30 sec]
: Animation: Predaking smashes through a mountain to attack the Dinobots. [[Slag (G1)|Slag]] notices Predaking and [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:Narration: Peter Cullen as Optimus Prime and Victor Caroli.
:Kidmation: Kid face to generic Magnus face.
:Toy segment: Sky Lynx's shuttle component flies through the air before a jumpcut docks it on his transporter half. We then get a jumpcut transformation sequence showing the shuttle converted to bird, the Lynx mode of the transporter half, and finally the combined form. After Kidmation, a kid swoops down Predaking onto the dirt platform where Sky Lynx's combined from stands. After Predaking lands, Sky Lynx "stops" him by slowly walking into him.
:Notes: Impressively, in the clip of the shuttle being docked onto the crawler transporter, the transporter is moving the entire time. Like the Ultra Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] ([[Neil Ross]]) and Grimlock ([[Gregg Berger]]) both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)
: Slag: "Look, it's Predaking!" Grimlock: "Me Grimlock think we in big trouble!" Slag: "Not to worry, here comes Sky Lynx!" {The Transformers! More than meets the eye.} Optimus Prime: "Meet Skylynx. This ferocious motorized Autobot triple changes from space shuttle...to bird and lynx and then combines to form Sky Lynx." Kid 1: "Predaking's attacking." Kid 2: "Sky Lynx'll stop him!" ''The Transformers. Batteries not included. From Hasbro.''

{{anchor|Sandstorm, Broadside, Octane}}
[[File:Autobot Triple Changers G1 Commercial.jpg|right|upright=1.1|thumb|It's a flying car! Be impressed damn it!]]
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=lLdaJE0wZ24 30 sec]
: Production code: (animation) MP 1138, Spot 295
: Animation: [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over water and land. This ends with Sandstorm driving off a ramp-like cliff and transforming into a helicopter to take on Astrotrain and Blitzwing alongside Broadside in jet mode.
: Narration: [[Victor Caroli]]
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Sandstorm's buggy mode rolls along a ridge as the narrator starts naming off his modes and we get jumpcuts to his other two modes flying. Broadside's aircraft carrier mode rests on the same ridge as his transformations are named and shown flying. We then get a transition to a scene of two kids swooping the Autobot triple changers in robot mode down on Octane in tanker mode as third kid drives him along the same ridge we saw earlier. A jumpcut shows a close up on Octane's tanker mode rolling on the ridge followed by cuts to shots of his other two modes flying while Caroli names them. The last Octane shot gets sucked into the center of the screen to transition to another battle scene with the three kids.
: Notes: The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Pinned down one time too many by Astrotrain and Blitzwing, the Autobots build their own triple changers.'' {Autobot - triple changers battling - the triple changers of - the Decepticons!} ''Triple changer Sandstorm transforms from dune buggy to copter to robot and Broadside transforms from carrier to jet to robot, to fight Decepticon triple changer Octane who transforms from tanker to jumbo jet to robot.'' {The Transformers! Robots in disguise.} ''The Transformers. From Hasbro.''
:*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=tjyz7sQE1yU 30 sec] - An edited version of the previous spot with the animated segment shorted in order to fit in a tail-end plug for the movie.

{{anchor|Battlechargers}}
[[File:Battlechargers G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=angd3rL-X1M 30 sec]
: Animation: Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms with a green grid effect and fires.
: Narration: Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: The Battlechargers and pulled back and released. This causes a kid to whip his head around to follow them as they zoom along and transform upon a black floor with a futuristic white grid pattern. The transformation is immediately repeated with streaking effects comprised of a trail of the toys' upper torsos. This is followed by Runamuck being released to zoom and transform on his own. We then get a different clip of both toys being pulled back and released, with a longer lengthwise look at the toys' vehicle modes rolling along before cutting to the front end angle for the transformation. Again the transformation is repeated with the trailing effect but instead of the kid whipping his head around, he's merely follows with his eyes. We then see Runabout pulled back with highlighting and smoking effects added to his wheels. The kid whips his head around again to see Runabout transforming with the trailing effect. We then get a sequence of jumpcuts starting with a closeup of Runabout's head before switching to shots of Runamuck's gun being equipped and then Runabout's. The last cut is to a shot of Runabout being converted to car mode. Hot Rod flashes across the screen as we see two kids rolling the Battlechargers. One of them yells "It's the Autobots!" as we see two kids approach holding the aforementioned Hot Rod and...Scourge? "Battlechargers attack!"
: Notes: The set from the Jumpstarters and Omega Supreme ads is back.
: Megatron: "Look! It's Ultra Magnus and the Autobots. Battlechargers attack!" {Nobody jumps into action - faster than - Battlechargers!} Megatron: "My Battlechargers will crush the Autobots!" {Nobody jumps into action - faster than - Battlechargers! More than meets the eye. The Transformers! Robots in disguise.} Kid 1: "It's the Autobots!" Kid 2: "Battlechargers, attack!" ''The Transformers. Sold separately. From Hasbro.''

===Cartoon===
*'''Cartoon promo 1''' [https://www.youtube.com/watch?v=D6G_iHzhgFA 30 sec]
: Animation: Various Season One and Two excerpts.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Uses the season three/season four theme.
: Megatron: "I have a plan to finish all the Autobots!" {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} ''The incredible story of the Transformers continues as heroic Autobots battle evil Decepticons every Monday through Friday.'' Megatron: "We'll be waiting!" {The Transformers! More than meets the eye.}

*'''Cartoon promo 2''' [https://www.youtube.com/watch?v=wc8UH4nDY3k 30 sec], [https://www.youtube.com/watch?v=0-8aub2UX1k 10 sec]
: Animation: Various Season Two excerpts.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Uses the season three/season four theme.
: Onslaught: "Annhilate the Aerialbots!" Optimus Prime: "Not if we can help it!" {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} ''It's the incredible adventures of the Transformers. '''Watch''' as heroic Autobots bravely battle evil Decepticons every Monday through Friday. Don't miss a single day!'' {The Transformers! More than meets the eye.}

*'''EMERGENCY AUTOBOT ALERT''' [https://www.youtube.com/watch?v=Y2_vaeTp1qQ 10 sec] – Excerpts of Optimus Prime at Moonbase 1 and Prime vs. Megatron, soundtracked with a Peter Cullen as Optimus Prime narration that is uncharacteristically arrogant.
: Notes: This promo reassuring traumatized fans that Optimus Prime would return was shown as early as the first airing of "[[Starscream's Ghost]]" on [[October 2]], 1986, less than two months after the release of ''The Transformers: The Movie''.
: Optimus Prime: "Heroes never die. I, Optimus Prime, can never be conquered!" ''Catch the surprise return of Optimus Prime. Coming soon to The Transformers.''

=== Other ===
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=5UUwi2uSUQE 30 sec]
: Animation: Jazz and Cosmos land on a plateau and request that the dark blobs moving below identify themselves. Spike replies that it's him and some friends. Jazz, Cosmos, Tracks and Smokescreen shine their lights to reveal that it is in "Spike and friends" and they are wearing Transformers reflective patches. Spike and his friends subsequently follow Cosmos into the Autobot base.
: Narration: Victor Caroli.
: Kidmation: Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: Notes: The appearance of Tracks and Smokescreen is a bit more than the cameo in the background of a single shot it would initially appear to be. The shot of Spike and friends being illuminated has beams of light coming from five different directions which means that Tracks and Smokescreen must be joining in. But that's only four Autobots which means a fifth unidentified Autobot must be there as well. Between the animation and the Ultra Magnus Kidmation we get a quick shot of a kid turning to face the camera (and a spotlight) while wearing a sweatshirt covered in relective patches while standing in front of a white picket fence. The lighting is dim outside of the spotlight, presumably to highlight the patches and echo the nighttime setting of the animated segment. After the Kidmation, we see two other kids (one in a solid red shirt the other in a white shirt with red sleeves) standing in front of a peg wall of 1985 and 1986 Minibots. One of them grabs a [[Seaspray (G1)|Seaspray]] and turns to look at the back, alongside his friend looking at the back of [[Swerve (G1)|Swerve]]. When he turns it is revealed that behind them is a set of shelves containing larger Transformers. The top shelf has [[Soundwave (G1)|Soundwave]] along with a number of each of the four [[Insecticon (G1)|Deluxe Insecticons]]. The middle shelf is full of Jetfires while the bottom shelf has Omega Supreme. Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen. Next we see a kid wearing a blue sweatshirt over a dress shirt (different kid from the first segment) run into a room holding carded Swerve and [[Skydive (G1 Aerialbot)|Skydive]] to announce to the kid in the red shirt from the previous segment: "I got a free reflective patch!". Cut to the night time fence scene from the first segment and the second blue shirted kid and the other kid from the store segment show off their Superion and Omega Supreme patches on their shoulders while yelling out the character names. After this we get a demonstration of a Blitzwing patch being ironed onto some sort of black fabric. As the narration goes on to talk about the prizes, we see scenes of a kid's birthday party in a wooded area with performers in Thundercracker and Jazz costumes (similar if not identical to those from the [[The Transformers Universal Studios Tour|Universal Studios Tour]]), a kid talking into the [[Enemy (G1)|Electronic Voice Changer]], and the same [[stock footage]] of the Action Cards from the 1985 ad stingers. The ad ends with a scene of kids running up to the peg wall to grab Transformers. This wider shot reveals that in addition to Minibot pegs there is also a column of Stunticon and Aerialbot limbs. This ad is INCREDIBLY consistent in featuring the patches. EVERY single kid visible in the ad, animated and live action, has at least one patch on their shirt. This even includes the party scene and the kid using the voice changer! While Spike and the friend to his left have Autobot patches (Ultra Magnus and Omega Supreme, respectively), the friend on the other side has a Blitzwing patch! Since all three follow Cosmos into the base, the Autobots must not have held it against him.
: Cosmos: "Who goes there?" Spike: "Spike and friends!" Jazz: "Shine a light on them, they're wearing Transformers reflective patches." Cosmos: "Okay!" {The Transformers. Robots in Disguise!} ''In the Transformers Prizes in Disguise game everyone's a winner!'' "I got a free reflective patch!" "Superion!" "Omega Supreme!" ''And eight more. And your patch may disguise an instant prize, like a party with life-sized Transformers or electronic voice changers.'' "Robots in disguise." ''Or Transformers Action cards. Get Transformers reflective patches and game details '''free''' in specially marked packages. From Hasbro.''

*'''Funpals [[Underoos]]''' [https://www.youtube.com/watch?v=8yfAVsrwY7M 30 sec]
: Kidmation: Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: Notes: The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

{{anchor|CookieCrisp}}
[[File:Cookie Crisp Jazz Commercial.jpg|right|upright=1.1|thumb]]
*'''Cookie Crisp "Transformer Game" giveaway''' [https://www.youtube.com/watch?v=VJ4_yzDH98Q 30 sec]
: Notes: A standard mid-80's [[Cookie Crisp]] ad with a stinger promoting the giveaway of [[Jazz (G1)/toys|Jazz]] action figures. The figure shown in the ad appears to be the same as the figure that would be sent out, having modified door stickers and lacking the other Martini Racing decals. The stinger features a kid in a featureless room playing with his Jazz figure, racing it down the middle of a large table on what looks to be a paper mockup of a white road with yellow and red stripes in the center. After racing it, he transforms Jazz and moves him around in various ways. The kid stops in the middle of playing with Jazz to look surprised as he pulls out a game piece from a box of Cookie Crisp.
: Kids: "The Cookie Crook!" Cookie Crook: "Just checking the traffic." Cookie Cop: "Cookie Crook! This scheme to get Cookie Crisp isn't taking off!" Cookie Crook: "Can you blame me? It looks like little chocolate chip cookies!" Cookie Cop: "And it's part of this complete breakfast." {If you like cookies, you'll love Cookie Crisp!} ''You could be an instant winner of a Jazz Transformer. Millions will enter, twenty-five thousand may win. There's a free game card in specially marked boxes of Cookie Crisp cereal. Or write to post office box eighty-five twelve Westport, Connecticut, O-five-six-eight-eight-eight.

==1987==
Even with the cartoon being limited to just [[The Rebirth|three new episodes]] 1987 did not see a significant drop in new toy commercials, boasting eleven ads of its own. While evidence of 1986 ads being continued into 1987 is scant, there is known to be a decoy stinger version of the [[#Aerialbots and Stunticons|Aerialbots and Stunticons ad]]. As a result of the cartoon's cancellation, the animated segments from 1987 to the line's end in 1990 pretty much all depict separate microcontinuities or, if you prefer, one large one. Concepts exclusive to the 1987 ads include: The Autobot and Decepticon Headmasters having entirely different heads before becoming Headmasters, Galvatron being the creator of the Horrorcons, Punch seemingly playing both the Autobots and the Decepticons (as opposed to being an Autobot spy), and the Monsterbots having been created as the result of an Autobot lab accident. Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments. The ads moved away from showing the kids on screen, instead opting to show only their hands holding the toys more often than not. The Kidmation has changed again, this time all ads used the same segment of a kid jumping in the air and flipping, turning into a stop-motion Ultra Magnus as he does so. The animation for these ads also start becoming more and more anime-like in their designs and animation style from here on out (think [[Transformers: The Headmasters (cartoon)|the Headmasters anime, but with better and more expensive animation]]). Likely due to animator influence from series regular [[Satoshi Urushihara]] and his partner Kinji Yoshimoto, who by this point were both working with another Japanese animation house, AIC (Though whether or not the studio also assisted with the ads is currently unknown).

[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
Appropriately, given the events of [[The Transformers: The Movie]], no longer are Optimus Prime and Megatron narrating the ads and describing the new characters/toys. Instead, those descriptions were now mostly given via discussions between Ultra Magnus and Rodimus Prime or ranting by Galvatron (either explicitly to Cyclonus or to an implied unseen and unheard Decepticon underling). Existing major characters continued to have speaking lines in the animation, but new, more minor ones like Hun-Grr, Punch and even unnamed generics began to get some speaking lines. Either due to budget limitations or the fact that most of these characters had few, if any, appearances in the cartoon thanks to the truncation of Season Four, they were not reprised by their series actors. Who the other actors were is largely unknown, but at least a handful of lines over the remainder of the line's run were recorded by voice director [[Wally Burr]]. This year would also mark the departure from using the cartoon theme song for the jingle. Again this likely related to the truncation of Season 4, with it re-using the Season 3 theme song. Instead, a brand new jingle was created that still utilized the taglines and feel of the earlier songs but put its own spin on it: "The Transformers! More much more than meets the eye! The Transformers! Robots in disguise!". The beginning would be modified for the year's two major subgroups, the [[Headmaster (technology)|Headmasters]] (Head. Mas. ter. Trans. Formers!) and the [[Targetmaster (technology)|Targetmasters]] (Target-master Transformers!). The Targetmaster version even had its own completely unique universe describing the gimmick: "Two Transformers out of one! The vehicle transforms and so does the gun!".

Cartoon advertising seems to have been limited to promoting the episode [[The Return of Optimus Prime, Part 1|The Return of Optimus Prime]] as nothing has turned up so far for the Rebrith. This is unusual for the original series as no other episode got a dedicated promo, suggesting that Hasbro ''really'' wanted to get the word out after the backlash from [[The many deaths of Optimus Prime|Prime's death]]. Commercials were run for both the actual two days of airing as well as the entire week of airing. They even went so far as to have a stinger at the end of several episodes promoting the impending "surprise" return of Optimus Prime.

===Comics===
{{anchor|Headmaster comic book}}

[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=dbD3lRa5YVY 30 sec]
: Production code: MP 1163, Spot 346
: Animation: The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: Narration: Victor Caroli.
: Notes: Features completely random, made-up heads for the pre-Headmaster robots.
: ''In the midst of the Cybertronian war, special mission teams of Autobots and Decepticons blasted their way to planet Nebulon. There, the powerful Transformers let the intelligent Nebulons become the heads of their robots.'' {Head. Mas. ter. Trans. Formers! More, much more than meets the eye!} ''But the Headmasters were still Autobots and Decepticons and fierce new battles erupted. Follow the adventures of the Headmaster Transformers and the equally incredible Targetmaster Transformers in Marvel Comics.''

=== Toys ===
{{anchor|Headmaster Autobots}}
[[File:Autobot Headmasters G1 Commercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=bDlcUdHUyn4 30 sec]
: Animation: The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: Narration: Victor Caroli, [[Hot Rod (G1)|Rodimus Prime]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of nearly incomprehensible lines.)
: Kidmation: A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: Toy segment: With "lightning" flashing, [[Arcana]] is removed from Brainstorm's cockpit, transformed to head mode and plugged in, revealing the readout of his power. Two halves of the next scene flip up to reveal a top down view of Highbrow and Brainstorm flying. The center pulls out to all four corners for the next transition, this time we have Brainstorm and Highbrow landning on a rocky step above Hardhead and Chromedome. A lightning animation is used to suddenly reveal the Autobots' robot modes. Kidmation is next followed by a replay of Arcana being plugged into Brainstorm. The ad ends with Highbrow and Hardhead knocking down Weirdwolf and Skullcruncher.
: Notes: Ultra Magnus and Rodimus Prime's voices are provided by their usual series actors [[Jack Angel]] and [[Dick Gautier]]. The ad starts with a practical effects asteroid, which has a hole in the middle of it, flipping over and over as it zooms past the camera to reveal a burning CGI sun behind it.
: "Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Ultra Magnus: "Look, it's the Headmaster Autobots!" Rodimus: "Incredible!" Ultra Magnus: "Yes, the driver of the vehicle actually becomes the head of the robot." {Head. Mas. ter. Trans. Formers! More, much more than meets the eye! The Transformers! Robots in disguise.} ''Each Headmaster Autobot displays a readout of its power. Nothing's better than going into battle with Headmaster Transformers. Sold separately. From Hasbro.''

{{anchor|Headmaster Decepticons}}
[[File:Headmaster Decepticons G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=64oJkiN7bdM 30 sec]
: Animation: At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters, Hot Rod and Blurr. Yes, the "trainer" concept actually made it into animation. They are referred to as trainers by the narration and even carry whips!
: Narration: [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: Kidmation: Kid to stop-motion Magnus toy.
: Toy segment: [[Grax]] is removed from Skullcruncher's mouth and plugged into his chest to reveal his readout. Jumpcut to Midwipe flying before the frame slides over to show Weirdwolf flying...in wolf mode. Both land on the upper level of the same rock Skullcruncher is sitting on. Once again a lightning animation is used to jumpcut to the robot modes in the same location. After the Kidmation, we get a replay of the readout reveal followed by Weirdwolf and Mindwipe taking down Chromedome and Brainstorm.
: Notes: Once again the ad opens with the asteroid bit. The Skullcruncher toy is a prototype version with striped readout bars instead of solid purple.
: Galavtron: "There it is! The secret base of the Headmaster Decepticons! Only with their help can we destroy the Autobots! Look! Yes, the trainer of the beast becomes the head of the robot." {Head. Mas. ter. Trans. Formers! More, much more than meets the eye! The Transformers! Robots in disguise.} ''And each Headmaster Decepticon displays a readout of its power! Nothing's better than going into battle with '''these''' Transformers! Headmaster Decepticons sold separately. From Hasbro.''

{{anchor|Horrorcons}}
[[File:Commercial horrorcons.jpg|right|upright=1.1|thumb]]
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=SzU5VJJAy4s 30 sec]
: Production code: (animation) MP 1179, Spot 371
: Animation: [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
: Narration: Victor Caroli.
: Kidmation: Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil. This is mainly a scene transition with no "Robots in disguise!" voice or other distinct audio.
: Toy segment: In side by side comparisons, Apeface and Snapdragon land on a rocky area in their flying altmodes, then stand in robot mode and then in beast mode. The Kidmation transitions us to [[Krunk]] being removed from Snapdragon's dragon mode. Krunk is transformed to robot mode then, following a top down shot of Snapdragon's plane mode flying, is removed from the cockpit. Krunk is transformed to head mode and plugged into Snapdragon's chest to reveal the readout of his "Decepticon power". The ad ends with a close up as two kids pit the Horrorcons against Hardhead and Brainstorm in <s>a slapfight</s> battle.
: Notes: In another example of microcontinuity, Galvatron is credited with the creation of the Horrorcons, whereas other media has them sharing the same origins as the other Headmasters. The Snapdragon toy used is a early version, sporting the same striped readout bars as Skullcruncher did in the Decepticon Headmaster ad.
: ''Deep in the canyons of Nebulon, Galvatron creates Headmaster Horrorcons. Fiercest Decepticons of them all.'' {Head. Mas. ter. Trans. Formers! More, much more than meets the eye!} ''With Headmaster Horrorcons, the jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot! And when the head enters the robot's body you get a readout of its Decepticon power.'' Kid 1: "Destroy the Autobots!" Kid 2: "Never!" {Head. Mas. ter. Trans. Formers!} '''''Now''' with Horrorcons! From Hasbro.''

{{anchor|Targetmasters}}
[[File:Targetmasters.jpg|right|upright=1.1|thumb]]
*'''Targetmasters''' [https://www.youtube.com/watch?v=rNXc6PbcaxA 30 sec]
: Production code: (animation) MP 1163, Spot 344
: Animation: Live-action set of a rocky planet with something crashing into it and causing an explosion. We see more explosions on the planet's surface. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless]].
: Narration: Galvatron, Ultra Magnus, and Victor Caroli.
: Kidmation: Kid flips and becomes stop-motion Ultra Magnus toy.
: Toy segment: As "lightning" flashes, Crosshairs sits on a rocky platform with Pinpointer plugged into his roof. This leads into a jumpcut sequence of first Pinpointer then Crosshairs transforming. Slugslinger and [[Caliburst (G1)|Caliburst]] get the same treatment. We then get a quick battle scene of Slugslinger and Misfire knocking down Crosshairs and Sureshot. The ad ends with [[Spoilsport]] being removed from Sureshot's hood and transformed.
: Notes: While Slugslinger and Caliburst get a brief animated appearance in alt mode as they swoop through between the two sets of Targetmaster/partner battles, Pointblank and Peacemaker get left out completely. Part of the animated footage from this commercial would end up being used in the opening sequences of [[The Rebirth]] three-part mini-series.
: Galvatron: "Surrender Magnus or be destroyed!" Ultra Magnus: "No Galvatron! We too have Targetmaster Transformers!" {Tar-get-master Transformers! Two Trans-for-mers, out of one! The vehicle transforms and so does the guuuun! Tar-get-master Transformers! More much more than meets the eye!} ''That's right, each one becomes two.'' {Robots in disguise.} ''Targetmaster Autobots '''and''' Decepticons sold separately. From Hasbro.''

{{anchor|Sixshot}}
[[File:Sixshot commercial.jpg|right|upright=1.1|thumb|Galvatron got six!]]
*'''Sixshot''' [https://www.youtube.com/watch?v=qcyPXIKa5Bg 30 sec]
: Production code: (animation) MP 1167, Spot 353
: Animation: Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: Narration: Victor Caroli.
: Kidmation: None.
: Toy segment: A jumpcut montage of the final step of the transformation for each of Sixshot's modes. This is followed by three kids talking about how many modes they figured out as the toy spontaneously switches (via jump cutting) between modes on their outstreched hands. A counter is shown in the upper right hand corner as each mode the kids figured out is shown.
: Notes: Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot (while not confirmed, Cyclonus sounds like [[Neil Ross]], and Sixshot like [[Wally Burr]]). Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used. Surprisingly, the kid who got three was able to work out the tank, winged wolf and laser pistol modes but ''not'' the ''robot'' mode.
: Cyclonus: "Autobot attack!" Galvatron: "Sixshot'll stop them. Sixshot's a one robot army! He's a jet fighter." Cyclonus: "That's one." Galvatron: "A rocket car." Cyclonus: "That's two." Galvatron: "He's a tank!" Cyclonus: "Three!" Galvatron: "A winged wolf." Cyclonus: "Four!" Galvatron: "A laser pistol!!" Cyclonus: "Five!" Galvatron: "And a robot." Cyclonus: "That's six!" Sixshot: "Sixshot's my name!" ''There's never been a Transformer like him.'' {The Transformers! More muchmore than meets the eye!} Kid 1: "I can do four." Kid 2: "I got three!" Kid 3: "I figured out five!" ''Sixshot, the most challenging Transformer of them all! From Hasbro.''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Scorponok G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Scorponok''' [https://www.youtube.com/watch?v=YNPdxlcgTxQ 30 sec]
: Production code: (animation) MP 1180, Spot 373
: Animation: Galvatron runs (with comical sped up animation and rapid patter sound effects) down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: Narration: [[Victor Caroli]].
: Kidmation: None.
: Toy segment: Scorponok sits in base mode atop a rocky platform (not unlike Metroplex and Trypticon) as lighting flashes and the platform rotates. The center pulls out to the four corners to reveal a sequence showing off the various features of the base and the intial view of the scorpion mode. The camera never stops rotating through the sequence, even when there's a jumpcut. After all the spinning we see a demonstration of his scorpion legs moving as he rolls along the ground and his capture claws grabbing [[First Aid (G1)|First Aid]]. We then see [[Zarak (G1)|Zarak]] transformed and plugged into the robot mode, showing off his readout. We end on a brief battle scene with a kid walking Scorponok in robot mode towards Computron.
: Notes: Naturally, Zarak is visible running around as Scorponok transforms. It's not clear who's meant to be speaking the first line in the animation. The voice is same one used for one of the Technobots (presumably [[Scattershot (G1)|Scattershot]]) later in the ad, but the wording of the line makes more sense if it's spoken by someone other than a Technobot. On the subject of voices, Galvatron's is provided by Frank Welker as usual but Scattershot's is not quite the same as his normal voice. It is very close though and based upon this and the logical conclusion that the group's leader would be the one to instruct them to combine, Scattershot is most likely the intended speaker. Like the toys used in the other Decepticon Headmaster commercials, Scorponok is an early version with striped bars in his read out. In a nice touch of continuity with the Decepticon Headmasters commercial, Zarak is referred to as Scorponok's trainer by the narration.
:Scattershot(?): "Technobots approaching!" Galvatron: "Transform Scorponok! My triple changer Headmaster base will stop them!" Scattershot: "Form Computron!" Galvatron: "Transform again and destroy Computron!" {Head. Mas. ter. Trans. Formers! More, muchmore than meets the eye!} ''The base has twin towers and ramps to launch cars!'' Galvatron: "Transform!" ''And now it's a beast with capture claws and a trainer who becomes...'' Galvatron: "TRANSFORM!" ''the HEAD of its robot!'' {Head. Mas. ter. Trans. Formers!} ''The Transformers. From Hasbro.''

{{anchor|Technobots and Terrorcons}}
[[File:Technobots and Terrorcons G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=2zyc4GgumQA 30 sec]
: Production code: (animation) MP 1167, Spot 352
: Animation: The [[Terrorcon (G1)|Terrorcons]] are on the move on what looks like prehistoric Earth with multiple smoking volcanos in the distance. [[Hun-Gurrr (G1)|Hun-Gurrr]] falls into a pit trap, causing Scattershot to approach and transform but he's interrupted by [[Rippersnapper (G1)|Rippersnapper]] throwing rocks. [[Nosecone (G1)|Nosecone]], [[Lightspeed (G1 Technobot)|Lightspeed]] and [[Afterburner (G1)|Afterburner]] race to the scene and transform, then put up a force field to deflect one of the rocks. [[Sinnertwin (G1)|Sinnertwin]] steps into a snare trap tethered to Strafe. Rippersnapper and [[Blot (G1)|Blot]] back the Technobots up to a nearby base, in front of which appears to be Hun-Gurrr inside a cage. Strafe flies overhead with Sinnertwin still tethered.
: Narration: Victor Caroli.
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: The segment starts with Hun-Gurrr flying in dragon mode in front of a rock wall and then Scattershot flying in jet mode from the opposite direction. Scattershot's weapon is deployed before a jumpcut to two kids playing with one of them swooping Scattershot down on Hun-Gurr. The center pulls out to the four corners to reveal a sequence of close ups of each of the Terrorcon limbs' alt modes. Cutthroat is last, with his panel being zoomed out on as it flips around into place in a grid of the four limbs in robot mode with Hun-Gurr's robot mode super imposed in the middle. The grid turns into a ball and then re-expands to show Abominus flying. A static transition shows us the five Technobot alt modes in the same grid style as the Terrorcons were. The grid rolls into a cylinder then unrolls to reveal a shot of Computron flying. We then end on a very brief snippet of two kids battling with the combined robots in a very out of place and sterile looking set with a light colored background and a set of white platforms.
: Notes: Cutthroat is present in the opening scene of the animation, but isn't seen after that. The Autobot base bears some similarities to Fortress Maximus but is completely grey/silver, appears to not have armaments, and may be missing the ramp on the left side (though the angles we get make it difficult to tell for sure). It's similar enough that it's probably safe to say it's at least using Fort Max's animation model, albeit possibly misdrawn. Rodimus and Ultra Magnus's voices are provided by their regular series actors, Dick Gautier and Jack Angel respectively.
: Rodimus Prime: "Magnus look!" Ultra Magnus: "I've never seen Decepticons as vicious as those monstrous Terrorcons." Rodimus Prime: "Lucky we have the Technobots!" Ultra Magnus: "Yeah, but those hi-tech heroes are in for one horrific battle!" {The Transformers! More much more than meets the eye!} ''Out of monstrous Terrorcon beasts comes the incredible Abominus, to battle the fearless and futuristic Computron.'' {The Transformers! Robots in disguise.} ''The Transformers. Sold separately. From Hasbro.''
:*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ 30 sec] - A slightly shortened version of the regular ad in order to fit a plug for [[Decoy]]s at the end.

{{anchor|Punch and Clones}}
[[File:DecepticonClones-commercialanimation.jpg|right|upright=1.1|thumb]]
[[File:AutobotClones-commercialanimation.jpg|right|upright=1.1|thumb]]
*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=HzTP4kavCrk 30 sec]
: Production code: (animation) MP 1167, Spot 354
: Animation: [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: Narration: Victor Caroli.
: Kidmation: None.
: Toy segment: The double spy rolls down a dirt hill in car mode. Sliding in from left, we see his transformation. First to Punch then, after a frame flip, to Counterpunch. After the clone animation segment runs, we see Pounce and Wingspan in their alt modes flying down the previous hill. At the bottom they smack into Fastlane and Cloudraker in robot mode. A panel of the twins in robot mode flips to the screen then slides away to reveal a panel of Cloudraker being transformed to jet mode. That panel also slides away to reveal Cloudraker flying over Fastlane, who is rolling along. This pulls away to a jumpcut sequence of Counterpunch, and both sets of clones flying in robot mode.
: Notes: Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Punch/Counterpunch is not voiced by his series voice actor.
:{Double spy!...double spy!} Punch: "You can trust me Rodimus!" {The Transformers! More much more than meets the eye!} Counterpunch: "You can trust me Galvatron!" ''Introducing the Transformers Double Spy. From a supercar he can transform into a heroic Autobot or an evil Decepticon. '''Now''', discover the clones. Decepticon clones look identical but one transforms into a puma, the other into a hawk to fight Autobot clones. One of these twins transforms into a dragster, the other a jet.'' {The Transformers!} ''Double spy sold separately, clones sold together. From Hasbro.''
:*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ&t=60 30 sec] - A slightly shortened version with sped up narration in order to fit a plug for Decoys at the end.

{{anchor|Monsterbots}}
[[File:Monsterbots G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Monsterbots''' [https://www.youtube.com/watch?v=YIy-eSK4hqA 30 sec]
: Animation: Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, as Kup notices Scourge, Cyclonus and Octane attacking. Rodimus orders the Monsterbots to attack. They respond by bursting through a wall and taking on the Decepticon trio.
: Narration: [[Victor Caroli]].
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: Starts with stop motion jumpcut transformation sequences for [[Doublecross]], [[Repugnus (G1)|Repugnus]] and [[Grotusque]]. This is followed by jumpcuts of the three flying in beast mode with the unseen kid or kids holding them furiously pumping their spark triggers. The sparks that come out are not the actual sparks from the toys but effects layered over the top, in order to make the spark volume and distance look more impressive than it actually is. The jumpcuts lead into the three Monsterbots sitting on a rocky platform, with one set of kid hands firing off sparks from Repugnus and Grotesque. This is in response to another kid, whose hand comes into view holding Razorclaw. The ad ends with a replay of Doublecross's sparking.
: Notes: Cameos by Scourge, [[Octane]], and Cyclonus. Rodimus Prime is voiced by his series actor, Dick Gautier. Kup is also voiced by his series actor, [[John Stephenson]], albeit with a higher pitch than usual.
: Kup: "Rodimus, quick! There's been an accident. The new Autobots are Monsterbots!" Rodimus Prime: "They're monsters alright." Kup: "Decepticons!" Rodimus Prime: "Monsterbots attack! Glad those monsters are on our side." {The Transformers! More much more than meets the eye!} ''And they've even got sparks, BLASTING out of them!'' Kid: "You can't stop the Monsterbots!" {The Transformers! Robots in disguise.} ''Transformers Monsterbots. Sold separately. From Hasbro.''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=YRzvccVI9MU 30 sec]
: Production code: (animation) MP 1175, Spot 363
: Animation: [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime.
: Narration: Victor Caroli.
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: Starts with a jumpcut montage of [[Battletrap (G1)|Battletrap]]'s two halves and transformation from the side and then continues with the same for Flywheels and a clip of both transforming, shot from the front. Next we get a Throttlebot montage with Chase and Freeway being released to zoom across the floor, then a jump to Chase's backend being flipped down to reveal his face. We get the same for Wideload and Rollbar (with Rollbar getting the transformation) and Goldbug and Searchlight (Searchlight transforms). The last scene prior to Kidmation and the end shots is a battle scene with two kids (Yes, there are two. You can just barely catch a glimpse of the hand, arm and side of head of a kid wearing a red shirt on the right side of the screen.) laying on a floor to release Chase, Rollbar and Searchlight in robot mode as they zoom off into the Duocons. There's a very quick close up afterward of the more visible kid's exclaiming "Wow!" as his eyes bug out.
: Notes: The Decepticon alerting Galvatron is not shown nor identified, but since his voice is the same as the one used for Cyclonus in the Sixshot ad he is identified as such in the below transcript. The animation in this ad was also used in the intro for [[The Rebirth]] three-parter.
:*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ&t=121 30 sec] - A slightly shortened version in order to fit a plug for Decoys at the end.
: Cyclonus: "Galvatron, our jet's gonna crash into a tank!" Galvatron: "No, it's not. They're going to transform into one robot!" ''Introducing Duocons. Decepticon two-in-ones. They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.'' {The Transformers!} ''But they haven't met the Throttlebots yet!'' {More much more than meets the eye. The Transformers!} Kid: "Wow!" {Robots in disguise.} ''The Transformers Duocons come together. Throttlebots sold separately. From Hasbro.''

{{anchor|Fortress Maximus}}
[[File:Fort Max G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Fortress Maximus''' [https://www.youtube.com/watch?v=qW_PTqKbsC8 30 sec]
: Animation: [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: Narration: Victor Caroli, Rodimus Prime, Ultra Magnus.
: Kidmation: None.
: Toy segment: Fortress Maximus sits in base mode on a stone platform that rotates as the camera zooms in. Cut to a kid using the left side ramp launcher to send [[Cog (G1)|Cog]] down the ramp. Cut back to a front view of the base mode before switching to a closer view of the tower with the Headmaster pilot compartment open. The camera zooms in as [[Spike Witwicky (G1)|Spike]] is placed in the compartment and the lid closed. Cut to Rippersnapper and Sinnertwin flying in from the left to represent the Terrorcons. Cut again to the last few steps of Fort Max's transformation to battle station mode, then a jump back to base mode that phases out to show the battle station mode again. After the animated segment, we see a stunned kid holding Abominus. Cut to show that the kid is looking at Cerebros standing between Fort Max's legs. The camera pans up Fort Max and as it does so, there's an inlay of Cerebros in robot mode that phases out into an inlay of Cerebros in head mode, disappearing just in time for Cerebros to be attached to complete Fort Max's robot mode. Cut to Abominus being moved along a rocky platform with the kid holding him off camera. The camera swings around to reveal Fortress Maximus at the other end of the platform with a second kid crouched behind him, holding his legs.
: Notes: [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].
: ''It's Fortress Maximus!'' {FOR-TRESS MAX-I-MUHUUUS!} ''The colossal Headmaster Autobot City.'' Kid: "Look!" Rodimus Prime: "The Terrorcons are attacking!" Ultra Magnus: "Transform Fortress Maximus!" {Head. Mas. ter. Trans. Formers!} Ultra Magnus: "From city to battlestation!" {More much more than meets the eye!} Hun-Gurrr: "Terrorcons form Abominus and destroy Fortress Maximus!" ''But Fortress Maximus transforms again, this time into a robot so '''humongous''', a separate robot becomes its head!'' Kid: "Its power's awesome!" {The Transformers!} ''From Hasbro.''

=== Cartoon ===
{{anchor|returnofop}}
*'''[[The Return of Optimus Prime, Part 1|The Return of Optimus Prime]] promo''' [https://www.youtube.com/watch?v=O-V_h7dEbm0 30 sec]
: Animation: Excerpts of the Optimus Prime death scene and Prime vs. Megatron from ''The Transformers: The Movie''.
: Narration: Victor Caroli and various local TV announcers.
: Notes: Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over, Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc 30 sec] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over, Prime." ''Wrong, Megatron! It's just the beginning!''

==1988==
Similar to the Dinobot ads of 1985, the Pretender ad suggests that Hasbro or [[Griffin Bacal]] were changing their minds about the theming of this year's ads. The Pretender ad went through three different iterations with three different jingles, though two of them were fairly similar. They eventually settled on having the commercials begin with a still shot of several animation frames, arranged as if in a comic book. This would be accompanied by narrator Victor Caroli saying "NEW <blank> are/is here!" with heavy emphasis on "NEW". The camera would zoom in on one of the panels to transition into the animated segment. Sometimes there would be a second such transition later in the ad. The main jingle for 1988 was "They've got the power to surprise!" with the first word being held out a comically long time. As was done in 1987, the jingle was customized based on the subgroup (Pretenders, Powermasters, etc.) being advertised and often both the beginning and the verses were specific to a subgroup or even just a single character. Kidmation was also subroup specific, featuring a kid turning into a crude 2D CGI robot with varying appearances. For Pretenders the robot resembled the inner robot of [[Landmine (G1)|Landmine]]; For Powermasters it was Powermaster Optimus Prime and the Targetmasters got a generic Targetmaster robot made of wood and animated through stop motion. This would, unfortunately, be effectively the last year for Kidmation until ''[[Transformers: Robots in Disguise (2001 franchise)|Robots in Disguise]]''. The one toy that did not belong to any subgroup, [[Quickswitch]], was also the only toy not get a custom jingle. In fact, Quickswitch's ad had no jingle in it at all. Conversely, it appears the [[Triggerbot]]s and [[Triggercon]]s ad was the only one not to receive new animation. Another one-off oddity is the fifteen second version of [[Seacon (G1)|Seacons]] ad which is the first and only Transformers toy commercial since 1985 and before Beast Wars that did not feature Victor Caroli as the narrator. The toy dioramas became much more varied this year. While they all used some form of an alien planet, different subgroups had their own variation on it: The Pretenders were in a snowy, mountain like environment; The Powermasters, Sparkabots and Flamecons were seemingly in a rocky area with a green gradient sky; Quickswitch, the Triggerbots and Triggercons were also in a rocky area but with a pink sky; The Seacons were, appropriately enough, underwater; And finally the Small Headmasters and Targetmasters kept continuity with their larger counterparts by being in the same rocky, doom-laden environment with the latter even having the same lightning effects.

Animation-wise, the style for the 2D segments shift again, as does the team handing the animation. Switching from Toei themselves due to working on ''[[Transformers: Super-God Masterforce (cartoon)|Masterforce]]'' (and later on, ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'') by this time, to [[TMS Entertainment]] going forward. As a result, the quality of the animation starts becoming more uneven. Some segments like the Seacons and Doubledealer keep the overall appearance of the 1987 commercials, while most of the other commercials attempt a more detailed appearance with little to no complex shading and some instances (like the segment featuring Sparkabots & Firecons) where the animation itself becomes choppy. This style would go on to be used for both 1989 and 1990's ads. The animation models for the characters shared between the commercials and their ''Masterforce'' counterparts also differ greatly; with oddities like Quickswitch being a near-direct translation of his toy, [[Skullgrin]] having long horns that go off to the sides (matching that of his Marvel comic appearance), and Piranacon's head switching between a toy-accurate head to one more organic and fish-like. Additionally, the franchise's first full use of 3D [[CGI]] animation would be utilized in one of the Pretenders commercials' Kidmation sequences, provided by [[Rhythm & Hues]].

Following up on Optimus Prime and Bumblebee (as Goldbug)'s re-introduction to the cartoon and the Goldbug toy, a response to the backlash to the legacy character deaths in the movie, Hasbro returned Optimus Prime to the line as Powermaster Optimus Prime. The commercials for the Powermasters heavily featured Prime in the animation and his return was heralded in a grandiose fashion. In the commercial for Optimus Prime, Victor Caroli informed us that "A '''NEW''' Optimus Prime is here!" while the jingle for Prime's ad referred to him as "Powermaster Optimus Prime, greatest leader of our time!". Peter Cullen even reprised his role in the animation, with Prime telling us that "It's great to be back!". This is all in sharp contrast to Goldbug, whom you would never know was Bumblebee just by the [[#Throttlebots|toy commercial]]. This focus on Prime extended to the cartoon and its advertising as the new wrap-around segments featuring a puppet Powermaster Prime (try saying ''that'' three times fast!) were one of the main selling points. 1988 is the only year known thus far to have multiple advertisements for the comics as both the Pretender and Powermaster sagas were promoted. The Pretender ad was one of two providing new microcontinuities as Powermaseters Darkwing and Dreadwind are shown attacking a generic Autobot lab where the Autobot Pretenders are being created. The other is perhaps the most notorious example of microcontinuity in all of Transformers advertising. In Quickswitch's ad, he is described as Sixshot's ''son'', and while it is not the first time two Transformers were described as being [[relatives]] it is easily one of the most bizarre. 
===Comics===
{{anchor|Pretenders}}
[[File:Pretenders comic G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Pretenders comic''' [https://www.youtube.com/watch?v=nO9VYnPkAtMc 30 sec]
: Animation: [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (in their skivvies!) inside an Autobot research facility. [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the now armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split. A battle ensues.
: Narration: Victor Caroli
: Notes: Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]]. The Decepticon Pretenders are shown coming from the direction of a volcano. Might this be where they were created? In the battle at the end, the order of events implies that the Pretenders' shells are fighting independently of the Pretenders themselves. It is not at all clear who is supposed to speaking the two non-narration lines, but they are voiced by [[Gregg Berger]] and [[Wally Burr]]. The animation shows a closeup on Landmine's eye that fades into Dreadwind and Darkwing flying towards the Autobot lab. Since the Decepticons haven't seen the Pretenders yet at that point in the animation it probably isn't them. However, no other Autobots are seen in the lab either.
:''After a series of startling defeats at the hands of the Decepticons, the Autobots create a new breed of Transformer.'' Transformer 1: "They look human!" Transformer 2: "They look human, but they're Pretenders!" {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''The Decepticons have their own Pretenders, strange and terrifying.'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''Battle of the Pretenders. New from Marvel Comics.''

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters comic''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4 30 sec]
: Animation: Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:Narration: Victor Caroli.
:Notes: Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes a tail-end shot of the relevant [[People Power!|Marvel Comics issue]]. Two Autobot Powermasters are heard talking in the ad, but it's unclear which of the Powermasters they are. The first one to speak is voiced by Michael Bell, while the second is voiced by Gregg Berger.
: ''To defeat the evil Decepticons, Nebulons team up with Autobots to become Powermasters!'' {Their ennnngine’s the key that un-locks their Trans-for-mer en-er-geeee!} Autobot Powermaster #1: "We're under attack!" Autobot Powermaster #2: "Oh no, Decepticons have Powermasters too!" Autobot Powermaster #1: "Transform Optimus Prime!" {Powermaster Transformers! THEEEEEEY've got the power to surprise!} Autobot Powermaster #2: "Look Optimus is becoming a super Powermaster!" ''Who will win? Find out in Marvel Comics.''

===Toys===
{{anchor|PretendersToys}}
*'''Pretenders''' [https://www.youtube.com/watch?v=DbG-5o9y2t0&t=29 30 sec]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: Animation: Clips re-used from the comic commercial.
:Narration: [[Victor Caroli]].
: Toy segment: Starts with closeups of the shells of Autobot Pretenders, [[Cloudburst]], [[Waverider]], and [[Landmine (G1)|Landmine]]. After the Darkwing/Dreadwing section of the animation, the Decepticon Pretenders [[Skullgrin]], [[Bomb-Burst (G1)|Bomb-Burst]], and [[Submarauder (G1)|Submarauder]] get their closeups. After the final animation segment, there's a brief sequence where an engery burst flips the screen from Pretender shell and inner robot, to Pretender shell and inner robot in vehicle mode. This done first for Cloudburst and then Skullgrin.
:Notes: Features only the first wave of large Pretenders. No advertisement featuring the second wave is known to exist.
:''After a series of startling defeats at the hands of the Decepticons, the Autobots create a new breed of Transformer.'' "They look human!" "They look human, but they're Pretenders!" {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''The Decepticons have their own Pretenders, strange and terrifying.'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''NEW Pretender Transformers. Get 'em while they last!''

{{anchor|PretendersToys2}}
[[File:Pretender Commercial CGI Robot.jpg|right|upright=1.1|thumb]]
*'''Pretenders''' [https://www.youtube.com/watch?v=0rzuw7k1iQE 30 sec]
: Animation: The Autobot Pretenders splitting, re-used from the comic commercial.
: Narration: Victor Caroli.
: Kidmation: A bizarre segment of a kid proclaiming what they "are" while being shown doing it ("I’m a video gamer!" "I’m a skateboarder!"), only for the kid as a skateboarder to split Pretender-style, revealing a generic teal and silver CGI robot (in the first use of proper 3D animation in the franchise) who announces "I’m a Transformer!" After the announcement, the robot shoots lightning from its fingers and shifts its skateboard to face the screen left/its right. At the end of the commercial, the robot fires some more lightning before shifting the skateboard to face center and taking off towards the camera.
: Toy segment: Landmine is shown sitting on top of a rocky platform with the kid from the intro segment hovering nearby. The kid pulls off the front of Landmine's shell, allowing his inner robot to tumble out and somehow land on its feet at the base of the platform. The kid picks up the inner robot and converts it to vehicle mode and then drives it up next to the shell. Cut to closeup of someone holding Cloudburst and removing the front half of the shell to reveal the robot. The footage then reverses to put the shell back on, then plays forward again to remove it and then the inner robot is removed. This is followed by a similar sequence for Bomb-Burst except the footage just plays straight through without reversing. We then get the energy burst transition between Cloudburst's modes and the closeups of the Decepticon Pretenders, both reused from the previous ad. After that we get the Bomb-Burst shell reveal again and then a reuse of ''his'' energy burst transition. The toy segment ends with a battle scene where Landmine and Skullgrin's shells and inner robots are standing on their own in a faceoff before two sets of hands come in front battling with Waverider and Submarauder's shells and robots. The battle is emphasized with a "KERUNCH" text effect.
:Kid: "I'm a video gamer! I'm a skateboarder!" Robot voice: "I'm a Transformer!" ''NEW Pretender Transformers are here!'' {Master the power! The POOOOOWER, of Pretender Transformers!} ''Pretender Transformers split apart to reveal a powerful robot.'' {Pretenders - they hide - the Transformer inside!} ''And look there are evil Decepticon Pretenders too!'' Kid: "Transform the Pretenders!" ''Pretenders sold separately.''
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM 15 sec] - Edited down version of the previous commercial.

{{anchor|PretendersToys3}}
*'''Pretenders''' [https://www.youtube.com/watch?v=i6VSMYUclRQ 30 sec]
: Animation: The Autobot Pretenders splitting, reused from the previous commercials. This time though, it's preceded by a still of Landmine with "NEW!" plastered on it and a comic book page. The comic page is made up of stills from the previous Pretender animation. The camera zooms in on the top panel to transition into the animation proper.
: Narration: Victor Caroli
: Kidmation: Kid's face splits apart to reveal his 'inner' robot face, that of a crudely animated Landmine with red eyes.
: Toy segment: The energy burst from the previous ads zigzags through a very white and spiky alien environment to reveal Cloudburst fully equipped. We then get a bunch of reused footage; Closeups of the Autobot Pretenders, Cloudburst's shell removal with replay, Bomb-Burst's shell reveal, the initial frame of the Cloudburst energy ball transition, a shorter version of the clash between Waverider and Submarauder, a slightly longer/slower version of the Cloudburst energy ball transition, the Decepticon Pretender closeups, Bomb-Burst's shell reveal a second time, Bomb-Burst's energy ball transition, and finally the full cut of the Waverider/Submarauder clash.
: '''''NEW''' Pretenders are here!'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''Autobot Pretenders look human, '''but''''' {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''Pretenders split apart to reveal a powerful robot inside, then reassemble to fight alongside their transformable robot. '''But''', Decepticons have Pretenders too!'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!}
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis 15 sec] - Edited down version of the previous commercial.
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]

{{anchor|Pretender Beasts and Vehicles}}
[[File:GunrunnerG1-commercial.jpg|right|upright=1.1|thumb|If it's a Machine War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=EFUicyvMLuk 30 sec], [https://www.youtube.com/watch?v=WEYsICtTHQE&t=24s 15 sec]
: Animation: [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:Narration: Victor Caroli.
:Kidmation: Pretender Kid.
:Toy segment: Starts with closeups of Carnivac's shell, Chainclaw and Catilla together, and then Snarler's shell. Carnivac gets the shell reveal with rewind treatment before a cut to Snarler's closeup again. Carnivac's inner robot is shown being removed from its shell and we get another cut to the shell standing on a snowy platform and the inner robot is placed next to it wolf mode. An orange diamond-shaped static burst appears over the inner robot and fades to reveal the inner robot in robot mode. Cut to Gunrunner driving along with a "KA BOOM" text effect coming from his gun turret. This is followed by a very brief snippet of Road Grabber driving along. After the Pretender Vehicle animation, the toy segment ends with Road Grabber's jumpcut transformation and an awkward clash between Catilla and his shell and Roadgrabber riding his shell's chariot mode. The Kidmation comes in at the very end.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.'' {Preeetenders '''hide''' the Transformers inside!} ''Introducing Pretender Beasts. Inside's a beast that transforms into a fighting robot. And there are Autobot and Decepticon vehicles too. They split to reveal a transformable robot, then reassemble as a fighting machine.'' {Pre-ten-der Trans-for-mers! Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!}

{{anchor|PowermasterToys}}
[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=V6CaDVzY2_4 30 sec]
: Animation: Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial. Like the last Pretender ad, this ad has a comic book page intro. In fact, it has two, one for the Autobot segment at the beginning and a second for the Decepticon segment that starts at the halfway point.
: Narration: [[Victor Caroli]].
: Kidmation: A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: Toy segment: Two kids play with the Powermasters on a rocky mountain diorama in front of an alien green sky. The kid to the left with a red shirt rolls Joyride down an incline while the kid on the right with a blue shirt rolls Slapdash down a different incline and they meet Getaway in the middle. The ad then cuts to a closeup of Getaway in robot mode flying in front of a rock wall and crashing through a "BLLAAMM" text effect, followed by aa jumpcut sequence of Rev and Getaway being transformed. Following Kidmation and the second animation sequence, we get Darkwing landing on some gravel. As he lands the screen scrolls up to be a horizontal split screen with Dreadwind flying by a plain green background. Cut to a jumpcut sequence of Hi-Test and Dreadwing being transformed. The segment ends with the blue shirt kid using Slapdash and Joyride to battle the red shirt kid's Darkwing and Dreadwind on top of a rock. A "KERUNCH" text effect is added to emphasize the magnitude of clash.
: Notes: The unidentified Decepticon who commands Darkwing and Dreadwind to transform is voiced by [[Wally Burr]], using more or less the same voice as he used for Hun-Grrr in the Fort Max ad.
: '''''NEW''' Powermasters are here! Amazing new Transformers called Powermasters!'' {Their ennnngine’s the key that un-locks their Trans-for-mer en-er-geeee!} ''Incredible Powermasters, they only transform when their Nebulon becomes their engine.'' {Powermaster Transformers!} Decepticon: "Decepticon Powermasters transform!" ''And the Decepticons unlock their Transformer energy.'' {Powermaster Transformers! THEEEEEEY've got the power to surprise!}

{{anchor|PowermasterOptimusPrime}}
[[File:Toycommercial-PowermasterOptimusPrime.jpg|right|upright=1.1|thumb]]
*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5wiInSQq7yU 30 sec]
: Animation: Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
: Narration: Victor Caroli.
: Kidmation: Kid to Powermaster Optimus Prime.
: Toy segment: Optimus Prime crashes through the sound effect "BLAAMM!" as he drives along a rock wall. A closeup of Prime driving up to Hi-Q leads to a jumpcut transformation sequence to the normal robot mode and base. After a brief animation snippet of Prime transforming to super robot mode, we get a very brief clip of the folded up Prime cab being inserted into his super robot body. Kidmation, and then we end with Prime driving along with the text "KA BOOM" overlaid, a still frame of normal Prime next to the base, and super robot Prime flying.
: Notes: Not only is Prime back, but so is his voice actor, [[Peter Cullen]]. While Prime ''says'' it's good to be back, he doesn't sound very enthused about it. [[Charlie Adler]] voices Hi-Q, sounding a lot like a subdued Silverbolt.
: ''A '''new''' Optimus Prime is here.'' Hi-Q: "I'll transform Optimus!" {POW-er-master Optimus Prime! Greatest leader of his time!} Optimus Prime: "It's great to be back." ''Now Optimus Prime is back as a Powermaster. He only transforms when his Nebulon becomes his engine.'' {POW-er-master Optimus Prime!} Hi-Q: "Look! Optimus is transforming into a super robot!" {Powermaster Transformers! THEEEEEEY've got the power to surprise!}
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=g9CiMqlPZR4&t=90 15 sec] - edited down from the previous commercial.

{{anchor|Doubledealer}}
[[File:Doubledealercommercial.jpg|right|upright=1.1|thumb]]
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=wDsvaO8NYVM 30 sec]
: Animation: Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (G1)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: Narration: Victor Caroli.
: Kidmation: Kid to Powermaster Optimus Prime.
: Toy segment: Starts by reusing the Optimus Prime jumpcut transformation sequence from the Powermaster Optimus Prime ad. After Kidmation and the second segment of animation, we get some new footage of Doubledealer driving through a "KA BOOM" effect as he drives along a rocky path to his Powermaster engines. We then get jumpcuts to each engine and then to the mode it unlocks, first, Skar second. The segment ends with more reused Optimus Prime footage. In particular his super robot conversion and the super robot flying. The super robot conversion is a longer cut that pans out to reveal the kid doing the transformation and his amazement at it.
: Notes: Once again we have unidentified Transformers providing commentary. The first is voiced by Wally Burr and the second by Jack Angel. The narrator says "Only the Powermaster mercenary can become an Autobot or Decepticon" which is not true as there was another Transformer still on shelves at the time that could do this. We hear he's nearby. [[Punch (G1)|REAL nearby.]]
: ''A NEW Optimus Prime is here. More powerful than ever, Powermaster Optimus Prime.'' {Powermaster Transformers! THEEEEEEY've got the power to surprise!} Transformer 1: "Who’s that new Transformer with Optimus Prime?" Transformer 2: "Doubledealer, the Powermaster mercenary!" ''Only the Powermaster mercenary can become an Autobot or a Decepticon. But in a flash, Optimus Prime becomes a super robot!'' {Powermaster Transformers!} ''Powermaster Transformers sold separately.''

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]
{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=xxHU63O9ApQ 30 sec]
: Animation: The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: Narration: Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: Kidmation: A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) gray robot whose head resembles Brainstorm. The robot's body, on the other hand, looks more like the inner robot of a Pretender with a power readout painted in the center.
: Toy segment: Siren skids to a halt through the text effect "BLLAAMM". Brief jumpcut transformation for Siren is followed by a picture in picture of Nightbeat driving along with Muzzle being transformed in the inset. This leads to a shot of Muzzle in head mode being plugged into Nightbeat's body. After the Decepticon part of the animation, the Decepticon Headmasters sit on a rotating, multi-tiered rock platform. Quick cut to Squeezeplay's head being plugged in, followed by another quick cut to a kid wielding Squeezeplay and Horri-Bull. He proceeds to clash with another kid (whose hands are the only part of him we see) using Hosehead and Nightbeat.
: Notes: Galvatron's voice is provided, as usual, by Frank Welker.
: ''NEW Transformers are here! Incredible new Headmasters and the driver of the vehicle becomes the head of the robot.'' {Head-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!'' Galvatron: "And our new Decepticon Headmasters will give us more brainpower than ever! Transform you monsters and prepare to attack!" {Head-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''Each sold separately.''

{{anchor|Quickswitch}}
[[File:Quickswitch commercial.jpg|right|upright=1.1|thumb]]
*'''Quickswitch'''. [https://www.youtube.com/watch?v=QV6g8DlBQRI 30 sec]
: Animation: In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand. Optimus proceeds to start blasting.
: Narration: Peter Cullen as Optimus Prime and [[Victor Caroli]].
: Kidmation: A kid holding the toy mouths a synthesized "How quick can you all six?" [''sic''], while his head flops around disturbingly.
: Toy segment: The toy segement is very short consisting of a montage of Quickswitch's six modes by themselves, the six modes appearing in succession in the kid's hand and a still frame of his robot mode.
: Notes: The tail end part of the animation where Optimus grabs Sixshot and starts blasting was reused for nearly all the Powermaster ads. This ad has what may be the best-known example of a microontinuity in a toy ad, Quickswitch being Sixshot's son. Getaway is unusually bloodthirsty here, yelling "Destroy them!". Wally Burr voices Getaway and [[Jim Cummings]] voices the unseen Autobot having to convince him of Quickswitch's allegiance. Prime is voiced by Peter Cullen as usual.
: ''NEW Transformers are here!'' Getaway: "The Decepticons are attacking! Destroy them!" Autobot: "No, wait, it's Quickswitch, Sixshot's son! And he's on our side!" ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!'' Optimus Prime: "Quickswitch is faster and tougher!" Kid: "It's a tank, a plane, a cruiser, a gun, a puma and a robot. (Robot voice) How quick can you all six?" ''Quickswitch, the '''new''' ultimate challenge!''

{{anchor|Double Targetmasters}}
[[File:Autobot Double Targetmasters G1 Commercial.jpg|right|upright=1.1|thumb]]
[[File:Decepticon Double Targetmasters G1 Commercial.jpg|right|upright=1.1|thumb]]
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=GIWQNTiBuv4 30 sec], [https://www.youtube.com/watch?v=2jHNNAwFONU Revised 30 sec]
: Animation: [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: Narration: Victor Caroli.
: Kidmation:A kid leaps over the top of a generic wooden model robot and transforms into his gun, which he fires.
: Toy segment: Quickmix drives towards the camera and through the word "BLLAMM", coming to a stop by skidding sideways. As he skids, Boomer is removed. This leads to a jumpcut to Boomer being placed on top of Ricochet to form a superweapon. ''That'' leads to another jumpcut to the superweapon being plugged into the right arm of...Scoop? After the second animation sequence we get a series of cuts between driving vehicle mode and flying in robot mode for Scoop then Quickmix. After the third, Decepticon-focused animation sequence, we get a three-way split screen with Needlenose on the left, Spinister in the top right and Quake in the bottom right. This splitscreen cuts to the same splitscreen but with the three now transformed to robot mode. The segment ends on a battle between two kids, one wielding Quake and Needlenose and the other holding Quickmix and Landfill, whose toy ''finally'' gets some screen time.
: Notes: This ad appears to have gotten a revision at some point. An extremely obviously added line of narration by someone other than Victor Caroli is placed at the end of the kid battle segment and over the end of the jingle: "Each set sold separately.". Additionally, a disclaimer is now placed over the end shot of the toys, stating: "Each Targetmaster comes with two transformable Nebulon figures. Each set sold separately." This was presumably done as a reaction to confusion over whether the Nebulons were included.
: ''NEW Transformers are here! NOW twin Nebulons transform into weapons that new Targetmaster Autobots need.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And the twin Nebulons can also form a super weapon.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''But the Decepticons have new Targetmasters too.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''Each Targetmaster comes with two transformable Nebulon figures.''

{{anchor|Triggerbots and Triggercons}}
*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=pgSb2x9ZzZ8 15 sec]
: Animation: Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: Narration: Victor Caroli.
: Toy segment: Starts with a jumpcut sequence of the toys' weapons being deployed, emphasized with loud clicks: [[Dogfight (G1)|Dogfight]] flying, [[Override (G1)|Override]] in robot mode, [[Windsweeper]] flying, and [[Backstreet (G1)|Backstreet]] in robot mode. We then cut to a battle with Backstreet and Override colliding with [[Crankcase (G1)|Crankcase]] and [[Ruckus (G1)|Ruckus]]. The collision is emphasized with a "KERUNCH" text effect. Cut to Backstreet;s guns being deployed in car mode followed by the same for Crankcase. Finally we get another collision between the Autobot and Decepticon ground vehicles with a "BLLAMM" text effect masking the transition to the bots clashing in robot mode.
: Notes: No thirty second ad featuring the Triggerbots/Triggercons has surfaced. Even the [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=346s 1988 Hasbro Boys toys 3rd/4th Quarter ad master tape] doesn't have it (though to be fair, it's also missing the ads for Quickswitch, Sparkbots/Firecons, Seacons/Sparkbots/Firecons, and some of the early Pretender ads).
: ''NEW Transformers are here! Now Triggerbots are battling Triggercons!'' {And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out! Trans-for-mers! THEYYY"VE got the power to surprise!}

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]][[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]
*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ 30 sec]
: Production code: (animation) MP 1203, Spot 412
: Animation: Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun. The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
: Narration: Victor Caroli.
: Kidmation: Targetmaster Kid
: Toy segment: An upward rush of bubbles leads us to a montage of [[Skalor]], [[Tentakil (G1)|Tentakil]], [[Overbite (G1)|Overbite]], [[Nautilator]], [[Seawing (G1)|Seawing]] and [[Snaptrap (G1)|Snaptrap]] standing/being placed into various areas of an underwater diorama. The montage ends with a closeup of Snaptrap's moving backcannons and a "KA BOOM" text effect. This is followed by a jumpcut combination sequence. As each limb is added, it also appears in alt mode to the left. Overbite is used as the gun. Following the Piranacon animation, the Kidmation and the Sparkabot/Firecon animation, we get the Sparkabot/Firecon toy segment. It starts with Cindersuar sparking and rolling in from the left. [[Guzzle (G1)|Guzzle]] rolls in from the right, causing a kid to whip his head around to follow the action. Cut to closeups of sparks coming out of Guzzle, [[Fizzle]], and [[Flamefeather (G1)|Flamefeather]]. The segment ends with Guzzle barreling into [[Sparkstalker]] with a sparking effect and then a cut to the two battling in robot mode with a "KERUNCH" effect.
: Notes: The Seacon toy footage has air bubble effects added to it to enhance the underwater appearance. Sizzle's toy is only seen in the end shot. Tentakill's squid mode in the animated portion has a jarringly bishonen-looking face compared to the rest of his teammates, which is in stark contrast to the toy, while Piranacon's head is heavily altered from the toy or his appearance in the Doubledealer commercial.
: ''NEW Transformers are here! Now from the bottom of the sea come the monsters of the deep, the Targetmaster Seacons!" {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And when they join with their leader to form Piranacon, anyone can become the gun.'' {Target-mas-ter Trans-for-mers!} ''And here come the Sparkabots!'' {When they're '''fightin'''' mad you see Sparkabots fly as the Firecons battle the Sparkabots!} ''Each sold separately.'' {Trans-for-mers! THEYYY"VE got the power to surprise!}
:* '''Seacons''' [https://www.youtube.com/watch?v=__goRbwv7KY 15 sec] - The Seacons portion of the above ad (everything before the second animation segment) with new narration by someone who is neither Victor Caroli nor [[The Other Guy]].
::''NEW Transformers are here! From the bottom of the sea come the monsters of the deep, the Targetmaster Seacons!" {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And the Seacons form Piranacon!'' {Trans-for-mers!}




=== Cartoon ===
*'''Season 5 upcoming cartoon promo''' [https://www.youtube.com/watch?v=XwTAPiSY-Og 30 sec]
: Animation: A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: Narration: Overly excited Victor Caroli talking about how AMAZING this new season will be.
: Notes: "You've got to see it to believe it! '''NEW''' episodes! And Optimus Prime '''LIVE'''!" Well, only one of those ended up being true. Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''It's unBEELLLLiiiiievable! See Optimus Prime as you've never seen him before. Optimus Prime LIVE! Tune in this fall for new action-packed episodes of the Transformers, every weekend. Hosted '''LIVE''' by Optimus Prime! You've got to see it to believe it! '''NEW''' episodes! And Optimus Prime '''LIVE''' The Transformers!''

*'''Season 5 cartoon promo''' [https://www.youtube.com/watch?v=xU8FD5yd8zE 30 sec], [https://www.youtube.com/watch?v=kja8RSRq21g 30 sec]
: Animation: A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: Narration: Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: Notes: Features the same background music as the previous ad.
:'' The Transformers. Autobot versus Decepticon. '''Good''' against '''evil'''. '''Metal against metal!''' Titans clash with Earth's fate hanging in the balance! Awesome heroes!'' Optimus Prime: "Megatron must be stopped." '''''SPECTACULAR SHOWDOWNS!''''' Megatron: "It's over, Prime." '''''The bat-tle rages on!''' The Transformers.''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 5 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E 30 sec]
: Animation: Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Features the same new music used in the previous commercials.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.'' Optimus Prime: "Autobots, transform and roll out!" ''More energy. More excitement than ever before! The Transformers.''

==1989==
Keeping in line with the toyline's makeup and reflecting the layout of the catalog for 1989, the TV advertising was similarly split between Pretender and Micromaster themes. The Pretender theme used the jingle "Beyond! Beyond anything you've ever seen before!" while continuing to depict the toys in snowy-looking mountain environments. The Micromasters, on the other hand, used desert environments and had a jingle that pointedly claimed their superiority over {{w|Micro Machines|the competition}}: "Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!" The Micromaster ads were further unique in their use of stop-motion animation to depict hordes of Micromasters swarming all over. Every Micromaster ad started with an animation segment showing Optimus Prime opening his hand to reveal a Micromaster city. This extreme size difference creates a bit of a microcontinuity as the Marvel comics had them closer in sixe. The Pretenders have their own microcontinuity as the ad for the [[Pretender Monster]]s has them being created by Starscream in a lab.

As with the previous year, the animated segments take a visible hit in quality for the most part (due to Toei not returning and using the same team, [[TMS Entertainment]], once more). With much choppier, though often ambitious, animation and very bizarre design choices. As Takara would not adapt most of the characters over to the concurrently airing ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'' in Japan, these commercials serve as the only animated representation for some of the characters, the Mega and Ultra Pretenders in particular.

1989 continued Hasbro's trend of leveraging their popular characters from the beginning of the line. They continued to have Peter Cullen voice Optimus Prime in the animated segments, but also brought in [[Dan Gilvezan]] to reprise [[Bumblebee (G1)|Bumblebee]] in a couple spots and Gregg Berger to reprise [[Grimlock (G1)|Grimlock]] in the Classic Pretenders commercial. Despite this move, this would be the first year not to have new cartoon episodes and thus no advertisements for the cartoon. While the Marvel Comic was still in production, it too appears to have had its last advertisement in 1988. The only advertisement for Transformers media that has been found are variant toy ads that included a stinger for a $1.00 copy of ''The Transformers: The Movie'' on VHS if you bought two Transformers toys. An interesting change in this year's approach to the shorter, 15 second versions of ads is that they aren't simply edited down. They take a 30-second ad that featured two groups of toys, pare it down to the content for one of the groups, and then add new narration and often a new clip or two of toy footage. This would continue in 1990 for Micromaster ads but would ultimately be permanently abandoned from G2 on.

===Toys===
[[File:Micromaster Patrols G1 Commercial.jpg|right|upright=1.1|thumb]]
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=2x7wxEiv9lY 30 sec]
: Animation: From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Later, the Micromasters swarm around Dreadwind's head as Darkwing tries to shoot at others in the background. [[Powertrain]], [[Tote]], [[Roadhandler (G1)|Roadhandler]], [[Tailspin]] and [[Swindler]] emerge from various openings in a rock wall to watch four Micromasters driving below them: [[Highjump (G1)|Highjump]], [[Free Wheeler]], and Tailspin and Roadhandler again. The latter four split into two pairs (Roadhandler/Free Wheeler and Tailspin/Highjump) and drive up the legs of a large Decepticon standing next to a rock wall. At the top, Tote, Tailspin and Free Wheeler jump from the wall to the robot's shoulders. They stand there as Roadhandler, Free Wheeler, Tailspin, Highjump and Tote somehow manage to drive vertically up the robot's torso. After the second animation segment, the large robot raises its right hand only to fall over backward from the swarm of Micromasters. Roadhandler transforms on the fallen robot's chest to add insult to injury.
: Narration: [[Victor Caroli]].
: Kidmation: Kid scoops up the Micromasters and opens his palm to show them off.
: Toy segment: A closeup of [[Storm Cloud (G1)|Storm Cloud]] flying is followed by a closeup of Storm Cloud being held by the kid in front of his face. A jumpcut sequence ensues, first Storm Cloud is transformed, then a closeup of [[Free Wheeler]] driving, and Mudslinger being transformed. Another cut shows Tote zooming between Scorponok's feet, causing a second kid to whip his head around. A fizzle effect transitions us to a stop motion sequence.
: Notes: Dreadwind and Darkwing are given voices. While it's not entirely clear which voice is which, since Dreadwind sees them first in the animation, we've decided to label him as the first voice and Darkwing the second (their voice actors unknown). The large Decepticon robot is a Scorponok figure that replaces the standard green and purple colors by dark blue and grey or white, though the legs of a correctly-colored Scorponok are seen as well for a brief moment. His antenna and the outline of the rectangle in the middle of his chest are still orange and his face is still tan. In the end shot of the Micromaster Race Car Patrol members appearing in their places on the card back, Roadhandler appears to have grey windows instead of black. The ad mostly features the [[Race Car Patrol]] and the [[Off Road Patrol]], with Storm Cloud from the [[Air Strike Patrol]] being the lone exception. The [[Rescue Patrol (G1)|Rescue]], [[Battle Patrol|Battle]] and [[Sports Car Patrol|Sports Car]] patrols are not seen.
: ''New Transformers are here. Micromaster Transformers!'' Optimus Prime: "Our new commandos, can go where no other Transformers can go!" Dreadwind: "What are they?" Darkwing: "Micromasters!" Dreadwind: "Why don't we have them?" ''Now Autobots, and Decepticons have Micromasters!'' {Micromasters, they're smaller and faster, Transformer commandos that go where nobody else goes! Micro-mas-ter Trans-form-mers! THEEEY'VE got the power to surprise!} ''New Micromasters in patrols of four. Collect them all!''
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=tEBAHaXoByU 30 sec], [https://www.youtube.com/watch?v=Mvmt8oCPAUU 15 sec] - Similar to the previous ad but re-soundtracked with the standard 1989 Micromaster jingle and a new first line of narration. The fifteen-second version has yet another new first line of narration: "Micromaster Transformers are here and both Autobots and Decepticons have 'em!"
:: ''They're here! The incredible Micromaster Transformers!'' Optimus Prime: "Our new commandos, can go where no other Transformers can go!" Dreadwind: "What are they?" Darkwing: "Micromasters!" Dreadwind: "Why don't we have them?" ''Now Autobots, and Decepticons have Micromasters!'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''! Micro-master Trans-formers!} ''New Micromasters in patrols of four. Collect them all!'' {Micro-master Trans-formers!}

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=3ipqTyKtHQc 30 sec]
: Animation: A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets. The footage is a mix of 2D animation and stop-motion animation, complete with a model of Zarak Maximus's shin.
: Narration: Victor Caroli.
: Toy segment: [[Erector (G1)|Erector]] pulls in next to the other Micromaster Transports sitting at the edge of an extremely flat cliff. Erector then gets a jumpcut transformation sequence. As toy Groundshaker flies over the city in animated Optimus Prime's palm, it becomes the actual toys. A ramp is connected from the [[Ironworks (facility)|construction station]] to the [[Airwave (facility)|Airport]] and [[Ironworks (Micromaster)|Ironworks]] drives over it. A kid slams (but without much force) the [[Hot House (facility)|fire station]] with [[Hot House (Micromaster)|Hot House]] down amongst the other Battle Stations, the proceeds to play with the crane on the construction station. The kid then rolls Hot House up the ramp of the airport as all four bases are revealed as being connected in a square formation. A closeup of [[Stakeout (G1)|Stakeout]] having his hood flipped back for his transformation before being rotated to face the camera is followed by a shot of [[Red Hot]] being driven down the ramp of the [[Greasepit (facility)|gas station]]. The ad ends with a stop-motion sequence of Micromasters popping into view all over a rocky, stepped area.
: ''In the world of micros, the only micros that transform are the amazing Micromaster Transformers! And now the Micromasters have Micromaster Transports.'' {Micro-master Trans-formers!} ''And here in the palm of Optimus Prime's hand are Micromaster battle stations that connect to form micro cities.'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!} ''Micromasters, collect them all!''
:*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=f1l3udPFCWs 30 sec] - Slightly edited version of the previous ad to fit in a stinger promoting a $1.00 copy of [[The Transformers: The Movie]] if you bought two Transformers toys.
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=IGF4ww1fGOc 15 sec] - Edited down from the previous commercial with a new bit of toy footage that shows the construction station being transformed.
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=Ofx3hd0Ti3s 15 sec] - Edited down from the previous commercial with added jumpcuts between modes for [[Overload (G1)|Overload]], [[Flattop (G1)|Flattop]] and [[Roughstuff]]

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]
{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=tT2xWTm_QI4 30 sec], [https://www.youtube.com/watch?v=BDIfpwsmLaI 15 sec]
: Animation: [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: Narration: Victor Caroli.
: Toy segment: Starts with a jumpcut sequence of the [[Thunder Arrow|interstellar shuttle]] landing and transforming to base mode. Cut to a shot of rear right side of the interstellar shuttle with the gas station and helicopter in the background and the Air Strike patrol hanging around in front and inside. [[Detour (G1)|Detour]] stands atop a wall in the shuttle, overlooking one of the ramps as it's lowered to reveal his patrol mate [[Hyperdrive (Micromaster)|Hyperdrive]] standing behind Skystalker, the latter of which is in car mode. We then cut to a view of the middle of the shuttle, where a ramp is overlapped on one of the helicopters' ramps to "connect" the two. Skystalker is literally beside himself as his [[alternate mode]] drives over from the helicopter to sit next to him. The scene briefly pans out at the end to reveal the gas station connected to the helicopter on the left, a second gas station and the airport just partially visible in the upper right, and a whole mess of Decepticon Micromasters scattered about. Cut to a kid driving the [[Rocket Base]] up and over a dirt hill. Cut again to a fast-motion sequence of the same kid unfolding the base. We then get a closer view of the right side of the base and the ramp being folded down from the rocket tower to allow [[Flak (G1)|Flak]] to cross over from the helipad. The segment ends with a closeup of Flak's front end being flipped back and Flak being rotated to face the camera. It is basically the same shot as the Stakeout one from the previous ad, except Flak is positioned diagonally across the screen with his legs in the lower left corner.
: Notes: [[Dan Gilvezan]] returns to voice Bumblebee and [[Peter Cullen]] is still voicing Optimus Prime. An unidentified voice presumably belongs to Skystalker. The [[ATV]] is never shown. The fifteen second version of the ad only refers to the "Autobot Rocket base and Decepticon space shuttle" in its narration, though the helicopter is still visible in the background of some parts of the shuttle toy footage.
: Bumblebee: "Optimus, we captured two of the Decepticons' vehicles!" Optimus Prime: "Look out, they're transforming into bases!" Skystalker(?): "Decepticon Micromasters attack!" {Mic-ro-mas-ters Mic-ro-bases! Become the most in-cred-ible places!} ''Now the Autobots and Decepticons have Micromasters bases and you can connect them to form whole cities!'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''! Micro-master Trans-formers!} ''Micromaster bases, collect them all!''

[[File:Classic Pretenders G1 Commercial.jpg|right|upright=1.1|thumb]]
{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=btWBJ4HvzoA 30 sec], [https://www.youtube.com/watch?v=GkWpTABuMoI 15 sec]
: Animation: As Prime transforms and comes under attack in a nighttime city, the Autobot Classic Pretenders arrive to help out.
: Narration: [[Victor Caroli]].
: Toy segment: A jumpcut sequence of Bumblebee's shell being opened, his inner robot being removed and transformed to car mode, and car mode Bumblebee driving over gravel to start. This followed by close-ups on each of the four shells, Jazz, Bumblebee, Starscream and Grimlock. Cut to a kid opening Grimlock's shell and Grimlock's inner robot being transformed to dinosaur mode. After a montage of the four driving/flying in alt mode with the upper body of their shells inset in the upper right corner (same order as the previous montage and yes, Grimlock is shown flying despite being a Tyrannosaurus Rex), the ad ends with the kid wiggling Grimlock and impersonating Gregg Berger: "Me Grimlock attack!"
: Notes: Mini ''The Transformers'' cast reunion as Peter Cullen voices Oprimus Prime, Dan Gilvezan voices Bumblebee and Gregg Berger is back as [[Grimlock (G1)|Grimlock]]. Optimus has ''fingernails'' in the opening shot!
: ''Optimus Prime is under attack! He needs the greatest Transformers ever!'' Bumblebee: "Optimus, we're here! As Pretenders!" Optimus Prime: "Jazz, Bumblebee, you're back!" Grimlock: "And me Grimlock!" ''And the '''eeeevil''' Starscream is here too!'' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Classic Pretenders!} ''The greats are '''here''' as Pretenders! Classic Pretender Transformers! Jazz, Bumblebee, Starscream and Grimlock.'' Kid: "Me Grimlock attack!" {Transformers!}
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=p8I7Ka6hzG0 30 sec] - Slightly edited version of the previous ad to fit in a stinger promoting a $1.00 copy of [[The Transformers: The Movie]] if you bought two Transformers toys.

[[File:SkyhammerRoadblock-commercial.jpg|right|upright=1.1|thumb]]
{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=SONVlqfK958 30 sec]
: Animation: [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: Narration: Victor Caroli.
: Toy segment: Vroom is slammed down on the raised middle platform of a snowy-looking area with Crossblades on the left and Thunderwing on the right. This is followed by a jumpcut sequence of Vroom and his inner robot being converted to motorcycle and sidecar and then driving along. Switching over to the Ultra Pretenders, a shatter effect transitions to Roadblock plowing through some snow. We then see the kid who was pushing Roadblock flying Crossblades over Roadblock who's being pushed by...some hand. After the Ultra Pretender animation, there's a closeup of Skyhammer and his inner robot flying. The ad ends with a sequence of Roadblock scenes: driving along, a top-down view of the vehicle shell being opened, the inner shell being turned around and open to reveal the inner robot, the shell turning to face the camera again, the shell being transformed to vehicle mode and the inner robot being inserted to pilot, and the inner shell flying above the rolling vehicle shell.
: Notes: Rather curiously, the inner shell for Roadblock is drawn with indents identical to the placement of the toy's screw holes while Roadblock himself does not.
: {Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders! Inside one, there's the other then they both transform and combine to form another!} ''And beyond '''Mega'''...there's Ultra! Ultra Pretenders!'' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Ultra Pretenders!} ''Inside each Ultra Pretender vehicle hides another transformable Pretender. New Ultra Pretenders, the ultimate Transformer experience!'' {Trans-for-mers!}
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=LY6jYSK1ZR0 15 sec] - The Mega Pretender portion of the previous ad with new end shots to shows both modes of all three figures.
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=8ooXi161INc 15 sec] - The Ultra Pretender portion of the previous ad with the animation at the start, the toy footage re-ordered and some new Victor Caroli intro narration: "They're here! New Ultra Pretenders! Inside each vehicle is another incredible Pretender!" The jingle and the "The ultimate Transformer experience" tagline from the previous ad make up the rest of the soundtrack.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=a6IPhK29lvk 15 sec]
: Animation: [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera with Icepick's ugly mug being the central focus.
: Narration: Victor Caroli, sounding especially growly.
: Toy segment: Closeups of the shells of Icepick, [[Slog (G1)|Slog]], and Wildfly. Wildfly is turned around to reveal his inner robot, leading to a jumpcut transformation sequence. The ad ends with a jumpcut combination sequence of [[Monstructor (G1)|Monstructor]] with each component spontaneously appearing in place.
: '''''Now''', the Decepticons have '''MONster Pretenders'''! Monster Pretenders with '''rubbery skin!''''' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Monster Pretenders!} ''And their robots form a MONster Pretender!'' {Transformers!}

==1990==
The thematic split between Micromasters and Pretenders from the previous year was reused this year with [[Action Master]]s replacing the Pretenders. The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into real toys (accomplished by the animators tracing over Stop-motion footage). The toy segments featured the toys being played with inside of what is presumably a Cybertronian cityscape with lots of elevated roadways and a background featuring a starry sky and futuristic-looking buildings. The Action Masters provided a few last bit of microcontinuity with the initial commercial featuring Optimus Prime asking his fellow Autobots to join him in giving up the power to transform to become "stronger, faster, more alive". Other commercials featured the characters utilizing their vehicles, something they've never done in any other fiction. The Micromster commercials looked and felt pretty similar to the previous year's commercials with the exception of an updated jingle: "They're not just micros; They're Micromazzters! The only micros, that transform."

This year featured an even heavier focus on the characters from the cartoon's peak with half of the Action Master line being pre-existing characters. As such, those characters were also the ones most heavily featured in the advertising. The initial ad gave no spotlight to the new characters at all, while the first of the two-vehicle ads was more focused on [[Prowl (G1)|Prowl]] and [[Starscream (G1)|Starscream]] than [[Over-Run (G1)|Over-Run]]. Even the animated segments of the Micromaster ads were done from the point of view of Optimus Prime, Jazz and Megatron witnessing the mayhem of the Micromasters. To be fair though, they were advertising the whole of the Micromaster line in just two spots so there wasn't much time to explain their characters anyway. In a nice touch of visual continuity, the Micromaster commercials used the Action Master forms of Optimus Prime, Jazz and Megatron. While Peter Cullen continued voicing Optimus Prime, neither Jazz nor Megatron had their original voice actors. For Jazz it was due to [[Scatman Crothers]] having passed away. Why they were unable to have [[Frank Welker]] voice Megatron is unknown, but either a limited budget or scheduling conflicts are the likely culprits.

===Toys===
[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]
{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=cgGxUwIQ1T8 30 sec]
: Animation: Cel: Jazz and Prime pick up the [[Hot Rod Patrol]] and examine them. Stop-motion toys: The [[Construction Patrol]] destroys a bridge, making Scorponok fall into a ravine. Rawr!
: Narration: Victor Caroli.
: Toy segment: A glowing green energy effect turns the cel-shaded Hot Rod Patrol sitting in the palm of an unseen kid's hand into the actual toys as two other kids look on. [[Hubs]] is pushed into frame by a finger, then the segment cuts to the same scene with [[Roller Force]]. This leads to a jumpcut sequence showing Roller Force's transformation. After the stop-motion segment, [[Trip-Up]] gets the finger push treatment. This is followed by [[Neutro]] and [[Groundpounder (G1)|Groundpounder]] pushing dirt around as they pull up in front of [[Crumble]] and [[Takedown]]. The ad ends with a second, much brief stop-motion sequence with the Hot Rod Patrol, [[Race Track Patrol]], [[Monster Trucks Patrol|Monster Truck Patrol]], [[Military Patrol]], [[Air Patrol]], and Construction Patrol parking in order in front of a ravine. After everyone is parked, the Hot Rod Patrol transforms.
: Notes: Jazz is voiced by a sound-alike, [[Scatman Crothers]] having passed away. Optimus Prime's voice is provided by Peter Cullen. An undetermined Micromaster (presumably Big Daddy as he's the central focus of the group), is voiced by [[Neil Ross]].
: Jazz: "Optimus, check out the new Hot Rod Patrol." Optimus Prime: "Sharp-looking bunch but can they transform?" Big Daddy(?): "You bet we can, we're Micromasters!" {They're not just micros; They're Micromazzters! The only micros, that transform.} Big Daddy(?): "Decepticons attacking! Autobot Construction Patrol transform and destroy the bridge!" {Micromaster Transformers!} ''New Micromaster patrols, sold in packs of four. Collect them all!'' {Transformers!}
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=AM0i1v54R44 15 sec] - Abbreviated (and accelerated) version of the previous commercial. Jazz is not heard but Peter Cullen and Neil Ross jibber their lines at hilariously high speed: "CheckoutmynewMicromasterHotRodPatrol!" "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
[[File:Micromastercombiners-commercial.jpg|right|upright=1.1|thumb]]
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=b6f467-z6Lg 30 sec]
: Animation: Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base. Stop motion: The camera pans down a line of mixed and match Combiners combining.
: Narration: Victor Caroli.
: Toy segment: After the stop motion segment, the combined vehicle modes of Roadburner/Wheel Blaze and Oiler/Slide pull up next to the combined vehicle mode of [[Sledge (G1)|Sledge]] and [[Hammer (G1)|Hammer]]. Wheel Blaze and Roadburner are then separated and recombined with Hammer and Oiler, respectively. Cut to a closeup of Oiler being transformed and being set down next to a transformed Slide. Closeups of the combined vehicle modes of Missle Master/Moonrock and [[Stonecruncher (G1)|Stonecruncher]]/[[Excavator (G1)|Excavator]] driving are followed by a greatly extended version of the stop motion combinations from earlier. After that, [[Missile Launcher]] is shown rolling along, then [[Cannon Transport]] from the other direction. Two kids are then shown driving the two transports up along each side of [[Tanker Truck]], albeit from directions opposite the ones they were previously shown to be coming from. Tanker Truck gets a stop motion transformation sequence. This is followed by the Combiner Transports animation sequence and the a still shot of the Roadburner/Wheel Blaze, Oiler/Slide and Sledge/Hammer vehicles lined up next to each other, taken from the earlier sequence. The segment ends with Tanker Truck driving to screen right followed by a cut to Missile Launcher driving to screen left.
:Notes: Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker), with the design based on his Action Master form; Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane. Rather jarringly, this segment has worse-looking animation compared to the second.
: Megatron: "This place is crawling with Micromasters!" Micromaster: "Micromaster Combiners, reconnect!" Megatron: "WHAT?!?" ''Amazing new Micromaster Combiners, split in two and reconnect to form new vehicles. And each half transforms into a robot.'' {Micromazzter Combinerz! (Connect in hundreds of combinations!)} '''''AND''' there are incredible new Micromaster Combiner Transports, that transform into robots '''AND''' battle stations!'' {It's the ultimate transformation!} ''Combiner and Combiner Transports sold separately.'' {Transformers!}
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=cM40pTMSgHU 15 sec] - Edited down from the previous commercial to only feature the Combiners and not the Transports.

{{anchor|Action Masters}}
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
*'''Action Masters''' [https://www.youtube.com/watch?v=goCOVt5-Tfs 45 sec]
: Animation: Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: Narration: [[Victor Caroli]].
: Toy segment: Starting after the first morph from animation, we get a closeup of Optimus Prime taking a knee, his gun and his gun being placed into [[City of Steel (episode)#Quotes|the hand at the end of that arm]]. A kid shoves Prime (his legs now straight) into the camera before a cut to a view from behind Megatron of Prime kicking Megatron's leg out from under him. A closeup pan across a large group of Action Masters and their partners is followed by an extreme closeup of Blaster flying from the bottom right to top left. This cuts to Optimus Prime dropping Soundwave with an uppercut and then another cut to Over-Run throwing a...much less effective one. After the second morph, we get a closeup of Megatron turning his head one direction as his torso and the camera turn other directions. Starscream decks [[Rollout (G1)|Rollout]] and the we get a sequence highlighting the Autobots: Optimus Prime dropping Starscream with a kick to the groin, Jazz just rolling along on his skateboard and Bumblebee taking off with his helicopter. Rad holds Treadshot over his head before tossing him. [[Prowl (G1)|Prowl]] mounts up on the [[Turbo Cycle (G1)|Turbo Cycle]] and zooms along. Two kids swing Action Master vehicles through the air. One of them holding the [[Stratotronic Jet]] and the other the [[Attack Cruiser]] and [[Turbo Racer]] in their flight modes. A closeup of Rad and Lionizer on a turntable is followed by closeups of [[Wingthing (G1)|Wingthing]], [[Push-Button]] and [[Anti-tank cannon]]'s spring-loaded transfomations being activated. Anti-tank cannon (in gun mode) is then slammed into Grimlock's fist. The segment ends with a wide shot of pretty much every US release Action Master toy sitting on the various levels of the Cybertron cityscape diorama with extra copies of Prowl and Inferno just in front of the camera facing away from it.
: Notes: Jazz is voiced by the same sound-alike from the Micromaster Hot Rod Patrol commercial. Rad is given a voice by [[Michael Bell]]. Optimus Prime is once again voiced by [[Peter Cullen]]. In the morphing shots, some of the Action Masters have the wrong guns. The first shot has Jazz holding Rollout's gun, while Prime is brandishing [[Devastator (G1)/toys#ActionMaster|Devastator]]'s. In the second shot, Megatron is holding Grimlock's gun. Considering that Prime is shown being equipped with the correct gun immediately after the first morph, the toy footage probably used the wrong guns to match the animation. This ad has an unusual length, clocking in at 45 seconds. This ad not only heavily features the existing popular Transformers characters from the first few years of the line, but never names and gives little screen time to any of the new characters. Even the featured vehicles are piloted mostly by existing characters. This, along with the morphs from animation to real toys, shows how heavily Hasbro was betting on the recognizable characters from the cartoon to sell the line. Jazz, for some reason, also has a thumbnail in the cel animation.
: {Action Masters!} Optimus Prime: "Who will join me? Who will give up the power to transform to become stronger faster more alive?" [''sic''] Jazz: "I will!" Rad: "Count me in!" ''And so, Action Masters are born! Transformers Action Masters are incredibly detailed action figures!'' {Action Masters! The action, is alive! (Alive!) Action Masters!} ''But the '''eeevil''' Decepticons steal [[Nucleon (substance)|the power]] and become Action Masters too. Led by Megatron, and [[Starscream (G1)|Starscream]], they battle Optimus Prime, Jazz, and Bumblebee like you've never seen them battle before! Action Masters ride into battle in sleek transforming vehicles and fight alongside vicious transforming animals and battle droids.'' {Transformers. Action Masters!} ''Get in on the action!'' {Action Masters!}

{{anchor|Action Master vehicles}}
[[File:Starscream Attack Jet vs Over-Run Attack Copter.jpg|right|upright=1.1|thumb]]
*'''Action Master Vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=kDXgTz504KI 30 sec]
: Animation: A short battle sequence (on Cybertron?) with the three featured characters. Animated Starscream with the Turbo Jet morphs into the actual toys.
: Narration: Victor Caroli.
: Toy segment: Starts with a reuse of all the scenes of figures hitting each other from the previous ad. The Starscream morph leads into Starscream flying the jet alongside [[Axer (G1)|Axer]] and the [[Off-Road Cycle]]. Prowl hops on the Turbo Cycle and races alongside Over-Run in the Attack Copter. The segment ends with jumpcut transformation sequences for the Turbo Jet and Turbo Cycle.
: {Action Masters!} '''''NEW''' Action Masters are here! Incredibly detailed action figures that battle like never before!'' {Transformers! Action Masters! The action, is alive! (Alive!)} ''The '''eeeevil''' Starscream attacks in the Turbo Jet. But the Autobots are ready with Prowl's Turbo Cycle and Over-Run's Attack Copter. And '''look!''' The Action Master vehicles transform into powerful '''battle stations!''''' {Transformers! Action Masters!} '''''New''' Action Masters figures and vehicles.''

{{anchor|Gutcruncher}}
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb]]
*'''Action Master Vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=Ly8MQxS5tJE 30 sec]
: Animation: [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Strato Jet]]; Wheeljack and Sprocket drive out of a tunnel.
: Narration: Victor Caroli.
: Toy segment: Starts with the same reused battle scenes as the previous commercial. It then cuts to interleaved jumpcut sequences of the transformations for the Attack Cruiser and Turbo Racer. This is followed by more reused footage from the first ad. This time it's the two kids swinging the vehicles around. Gutcruncher is placed into the Stratotronic Jet before being shown flying it. The toy segment ends with a jumpcut transformation sequence for the Stratotronic Jet.
: Notes: Gutcruncher speaks! His voice is provided by [[Wally Burr]]. Some unused animation with Wheeljack and Sprocket's vehicles would be used in the corresponding UK comercial.
: {Action Masters!} '''''NEW''' Action Masters, incredibly detailed action figures that battle like never before! Check out Wheeljack's Turbo Racer and Sprocket's attack cruiser!'' {Transformers! Action Masters! The action, is alive! (Alive!) (Alive!)} ''But look out Prime, here comes Gutcruncher in the Strato Jet! It's a flying menace that transforms into a terrifying tank and laser canon.'' "Destroy them!" {Transformers! Action Masters!} '''''New''' Action Masters figures and vehicles.'' {Action Masters!}
:*'''Action Master Vehicles''' [https://www.youtube.com/watch?v=T-nlyKJ7UJU 15 sec] - Edited down from the previous commercial with new narration: ''The Autobot Action Masters transform the Turbo Racer and the Attack Cruiser. But the Decepticons battle back with Gutcruncher in the Strato Jet, transforming it into a tank and laser cannon. Action Master figures and vehicles.''

==1999==
Advertising for products associated with ''The Transformers'' resumed with the onset of Hasbro and other comapnies leveraging the nostalgia fans have for the franchise. As such, a number of trailers and commercials for home video releases, video games, and televised airings of the cartoon series have been put out in recent years.

*'''Kid Rhino Video Trailer''' [https://www.youtube.com/watch?v=AdI6u0t0yFw 1:22]
: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a "big smelly zoo" by buying Kid Rhino's home video releases.
: Notes: The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.
: [What do you get when you cross a kid with a RHINO?] [1.A wild beast that loves to skateboard.] [2. A child with a big horn on its forehead] [3. Totally awesome home video fun!] [Transformers] [G.I.Joe] [JEM!] [Let Kid Rhino Home Video turn your home into a big smelly zoo!] [Unleash a wild Rhino, born and bred to bust-up the TV and entertain the kids!] [(Just don't let the Rhino sit on your new sofa)] [<Kid Rhino Home Video logo> Just as wild and untamed as the kids who love it!]

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=0dU2TiL7Vgs 1:12]
: Notes: Scenes from ''The Transformers: The Movie'' and Lion's theme song play as text narration overlays promote the features of the DVD. This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.
: Narrator: "It is the year 2005. The treacherous Decepticons have conqured the Autobots home planet of Cybertron." [Transformers] [The Movie] [20th Anniversary Special Edition DVD] [Brilliantly Remastered and Color-Corrected] [DVD Features Include:] [Never-Before-Released 16x9 Widescreen Version] [All New Interviews] [Exclusive Commentaries] [...And More!]

* '''''The Transformers: The Movie'' 20th Anniversary Edition DVD''' [https://www.youtube.com/watch?v=n1RB9iMNRMQ 30 sec]
: Narration: [[Victor Caroli]]
: Notes Victor Caroli tells us all about the features of the 20th anniversary DVD release of ''The Transformers: The Movie'' in his first and only Transformers-related work since [[Commercial/Beast Wars|Beast Wars]].
: {Transformers!} ''The movie phenomenon is back. On DVD. In an all new special edition two disc set featuring collectible artwork. '''Now''' brilliantly remastered and color corrected plus all new featurettes, exclusive commentaries, deleted footage and much more! Own Transformers: The Movie 20th Anniversary special edition on DVD today.''

==2009==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''[[Transformers G1: Awakening]] trailer 1''' [https://www.youtube.com/watch?v=mI6iigTuyNk 55 sec]
: Notes: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.
:[Coming on iPhone/iPod Touch end of February 2010]

*'''Transformers G1 Awakening trailer 2''' [https://www.youtube.com/watch?v=CetyyOfxFK8 30 sec]
: Notes: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage. The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.
:[Defeat the Decepticons in turn-based battles] [More Than Meets The Eye]

* '''Shout! Factory ''The Transformers: The Complete First Season'' trailer''' [https://www.youtube.com/watch?v=yrWtbv03BKM 1:12]
: Narration: Unknown.
: Notes: Animation excerpts from the first season of ''The Transformers'' play as the narrator introduces the set and tells us about the special features. Also features excerpts from the set's special features including one of the [[Public Service Announcement|PSA]]s. To [[Shout! Factory]]'s credit, the animation clips used are actually limited to the first season and the special features.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''All sixteen episodes of the groundbreaking first season in a three DVD set.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: The History of the Transformers...'' [[Wayne Luther]]: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, a rare PSA, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Transformers: Season One. Now on DVD.'' Megatron: "We shall rise again!"

* '''Shout! Factory ''The Transformers: The Complete Second Season, Volume 1'' trailer''' [https://www.youtube.com/watch?v=uyHlsve6iYg 1:12]
: Narration: Unknown, same as previous trailer.
: Notes: Nearly the same as the previous ad with minor modifications to the narration and DVD set photos, along with inserting some season two excerpts in place of some of the season one excerpts.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''The original groundbreaking series is now on DVD.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: All new interviews...'' Wayne Luther: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, rare PSAs, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Trans-formers. The original series. Now on DVD.'' Megatron: "We shall rise again!"

==2010==
* '''Shout! Factory ''The Transformers: The Complete Third and Fourth Season'' trailer''' [https://www.youtube.com/watch?v=gUjE4qoySWE 1:12]
: Narration: Unknown, same as previous trailer.
: Notes: Nearly the same as the previous ad with minor modifications to the narration and DVD set photos, along with inserting some season three excerpts in place of some of the season one excerpts. This trailer is also effectively the trailer for the Second Season Volume 2 as no trailer was produced specifically for it. Shout! Factory's [http://www.shoutfactory.com/product/the-transformers-season-two-vol-2-30th-anniversary-edition?product_id=3185 product listing for Season Two Volume Two] links to this trailer.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''The original groundbreaking series is now on DVD.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: All new interviews...'' Wayne Luther: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, rare PSAs, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Trans-formers. The original series. Now on DVD.'' Megatron: "We shall rise again!"

==2011==
[[File:Hub-CobraPaloozaMegatronAThon.jpg|right|upright=1.1|thumb|Say, you sound familiar. You wouldn't happen to be related to a certain [[Starscream (G1)|treacherous second-in-command]] of mine would you?]]
*'''Cobra-palooza Megatron-A-Thon''' [https://www.youtube.com/watch?v=T7oU1C9Vtqs 30 sec]
: Narration: Unknown.
: Notes: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon. The argument uses edited footage from ''The Transformers'' and the Sunbow G.I. Joe cartoon. The initial shot of Cobra Commander coming on Megatron's view screen actually has the Cobra Commander footage pasted over a shot of ''Optimus Prime'' activating Teletraan-1's console. Cobra Commander's voice is provided by an unkown [[Chris Latta]] soundalike. Megatron appears to be voiced by Frank Welker, albeit with more growl and without the up pitching of the original show's voice processing.
:Cobra Commander: "Cobra Commander here." Megatron: "New Year's Day, first one to world domination takes it." Cobra Commander: "You're on, I've got an epic" {COBRA PALOOZA!} Megatron: "Easily outdone by my" {MEGATRON-ATHON!} Cobra Commander: "Yeah Megatrona-wannabe!" Megatron: "Take off that mask and say that to my face you Cobrapalooza!" Cobra Commander: "Megatron a blah blah" Megatron: "Why you, I..." ''Five episodes of G.I. Joe: A Real American Hero is followed by five episodes of Transformers. It's the Cobrapalooza Megatron-athon. Check you local listings. Only on the Hub.''

* '''[[Shout! Factory#Japanese Collection|Transformers The Japanese Collection: Headmasters]] trailer''' [https://www.youtube.com/watch?v=A-lWj1T3lxQ 49 sec]
: Animation: Excerpts from ''[[Transformers: The Headmasters (cartoon)|Transformers: The Headmasters]]''.
: Narration: Unknown.
: Notes: As excerpts of ''The Headmasters'' play, the narrator gives us a description of the DVD set.
: ''Enter the world of the Headmasters. Transformers The Japanese Collection: Headmasters!'' {Head on! Head on! Head on!} ''For the first time on DVD. This four disc set contains all thirty-five episodes of the action packed, animated series. Including the original Japanese audio with all new English subtitles. And an art gallery. Transformers The Japanese Collection: Headmasters. Now available on DVD.''

==2014==
*'''Transformers 4 July Marathon''' [https://www.youtube.com/watch?v=Dzb56jIR7RI 30 sec]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.

==2016==
*'''The Transformers: The Movie 30th Anniversary Edition''' [https://www.youtube.com/watch?v=z6d6brmcVDs 1:16]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: Ubknown.
: Notes: Excerpts from the movie are shown with Lion's version of the [[theme song]] and then [[Stan Bush]]'s ''[[Dare]]'' playing in the background as the narration tells us about this new release of the movie. An excerpt of an interview with [[Neil Ross]] where he describes his astonishment at fan reverence is used as an example of the special features.
: ''Transformers: The Movie The Thirtieth Anniversary Edition is now on DVD and, for the first time, on Blu-ray!'' {Transformers! Transformers!} Unicron: "I...am Unicron." Hot Rod: "Who's Unicron?" Kranix: "A plaent that devours everything in its path." Galvatron: "Die Autobots!" Optimus Prime: "Megatron must be stopped, no matter the cost." Megatron: "Such heroic nonsense." ''The Thirtieth Anniversary Edition is remastered from a stunning new 4K transfer. Plus brand new bonus features.'' [[Neil Ross]]: "When I did this one line that fans seem to remember and like, there was this eruption of cheers and applause. And I went: <jaw drops>". ''Transformers: The Movie The Thirtieth Anniversary Edition.'' Optimus Prime: "One shall stand, one shall fall." ''Now available on Blu-ray, DVD, and digital download.''

== 2018 ==
*'''The Transformers: The Movie Fathom Events trailer''' [https://www.youtube.com/watch?v=dqd591Lhomk 30 sec], [https://www.youtube.com/watch?v=iJn_775l2Uw 20 sec]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: Unknown.
: Notes: An advertisement for Fathom Events; one day return of [[The Transformers: The Movie]] to theaters on [[September 27]]th, [[2018]] along with a look at the then upcoming ''[[Bumblebee (film)|Bumblebee]]''. Soundtracked by Lion's version of the theme song and ''Dare''.
: ''Back in theaters for a one day nationwide event on September 27th. Transformers: The Movie.'' Optimus Prime: "One shall stand, one shall fall." [Relive The Adventure] ''Including a look behind the scenes of the new Bumblebee movie. Transformers: The Movie. Get tickets at FathomEvents.com.''

== 2021 ==
* '''The Transformers: The Movie 35th Anniversary Fathom Events trailer''' [https://www.youtube.com/watch?v=ZXM1KsrGV7U 20 sec]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: None.
: Notes: An advertisement for Fathom Events' two day return of [[The Transformers: The Movie]] to theaters on [[September 26]]th and [[September 28]]th, [[2021]] in honor of its thirty-fifth anniversary. Soundtracked by Lion's version of the theme song and ''Dare''.
: [Back In Theaters] [2 Days Only September 26 & 28] [1986-2021 35 Years The Transformers: The Movie] Optimus Prime: "One shall stand, one shall fall." [1986-2021 35 Years The Transformers: The Movie] [Tickets On Sale FathomEvents.com]
{{-}}

==References==
{{Reflist}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Studio Colorido

2024-09-15T00:58:25Z

Wiffletron:

[[File:1000011436.jpg|thumb|150px|right]]

'''Studio Colorido''' (スタジオコロリド) is a Japanese animation and background art studio. Established in 2011 by former [[GONZO]] employee Hideo Uda, the studio is best known for their avant garde animated movies and short subjects such as '' Drifting Home'', ''A Whisker Away'', ''Penguin Highway'' and several ''Pokemon'' shorts including the ''Twilight Wings'' miniseries. The company has also lent their services out to other anime titles like ''Spy X Family'', ''Pompo: The Cinéphile'', ''Attack on Titan'', ''Chainsaw Man'' and ''Keep Your Hands Off Eizouken!''.

They're also responsible for those [[McDonald's]] anime commercials that became mildly popular in the middle of the 2010s.

The studio would provide inbetween animation services for [[Studio Trigger]]'s ''[[Transformers 40th Anniversary Special Movie]].

==External links==

*[http://colorido.co.jp/ official homepage]
*[https://www.animenewsnetwork.com/encyclopedia/company.php?id=13518 Colorido's entry on ANN]

[[Category:Animation companies]]

Morifumi Naka

2024-09-14T22:18:04Z

Wiffletron:

'''Morifumi Naka''' (仲盛文 ''Naka Morifumi'') is a Japanese artist and animator, and was a member of [[Studio OX]]. He created a number of ''Transformers'' illustrations for magazines during the '80s. He's well known for having been involved in the production of various ''Mobile Suit Gundam'' series, as well as other anime such as ''Akira'', ''Witch Hunter Robin'', ''Metropolis'', ''Vampire Hunter D'', ''[[Transformers × Evangelion|Rebuild of Evangelion]]'', and ''Full Metal Alchemist''. He would also provide both key and inbetween animation for the franchise's [[Transformers 40th Anniversary Special Movie|40th anniversary short]].

==Gallery==
<center><gallery>
File:PredakingTVMag1.jpg
File:Guiltaur.jpg
File:Transformers_Visualworks_cover.jpg
</gallery></center>

==External links==
*[https://twitter.com/nakaR6 Morifumi Naka's Twitter]
*[http://www.animenewsnetwork.com/encyclopedia/people.php?id=997 Morifumi Naka] on Anime News Network

{{DEFAULTSORT:Naka, Morifumi}}
[[Category:Illustrators]]
[[Category:Studio OX]]

Morifumi Naka

2024-09-14T22:17:48Z

Wiffletron:

'''Morifumi Naka''' (仲盛文 ''Naka Morifumi'') is a Japanese artist and animator, and was a member of [[Studio OX]]. He created a number of ''Transformers'' illustrations for magazines during the '80s. He's well known for having been involved in the production of various ''Mobile Suit Gundam'' series, as well as other anime such as ''Akira'', ''Witch Hunter Robin'', ''Metropolis'', ''Vampire Hunter D'', ''[[Transformers × Evangelion|Rebuild of Evangelion]]'', and ''Full Metal Alchemist''. He would provide both key and inbetween animation for the franchise's [[Transformers 40th Anniversary Special Movie|40th anniversary short]].

==Gallery==
<center><gallery>
File:PredakingTVMag1.jpg
File:Guiltaur.jpg
File:Transformers_Visualworks_cover.jpg
</gallery></center>

==External links==
*[https://twitter.com/nakaR6 Morifumi Naka's Twitter]
*[http://www.animenewsnetwork.com/encyclopedia/people.php?id=997 Morifumi Naka] on Anime News Network

{{DEFAULTSORT:Naka, Morifumi}}
[[Category:Illustrators]]
[[Category:Studio OX]]

Tatsunoko Production

2024-09-14T21:54:49Z

Wiffletron:

[[image:Tatsunoko Seahorse.jpg|thumb|150px|right|Face it, you only recognized maybe 3 of their characters from ''Tatsunoko vs. Capcom''.]]

'''Tatsunoko Production''' (株式会社タツノコプロ ''Kabushiki Gaisha Tatsunoko Puro'') is a Japanese animation studio founded on [[October 19]], [[1962]], by brothers Tatsuo, Kenji, and Toyoharu Yoshida. The studio was owned by [[TakaraTomy]] from 2006 to 2014, though they still remain a significant shareholder to this day. Tatsunoko have long had a working relationship with the American animation industry, with their television series being some of the first examples of dubbed anime succeeding in overseas markets.

Some of their most noteworthy programs include ''Mach Go Go Go'' (AKA ''Speed Racer''), ''Gatchaman'' (AKA ''Battle of the Planets'', AKA ''G-Force'', AKA [[Saban Entertainment]]'s ''Eagle Riders''), ''Kyatto-Ninden Teyandee'' (AKA ''Samurai Pizza Cats''), ''Tekkaman'' (AKA ''Teknoman''), the ''Time Bokan'' franchise (such as ''Yatterman''), and all three shows that got squished together in the United States to create ''Robotech'' (''[[Super Dimension Fortress Macross|Macross]]'', ''Mospeada'', ''Southern Cross'').

They also tricked you into thinking the Bible was cool with ''[[Robik|Superbook]]'' and ''The Flying House''. [[Production I.G.]] would spin off from the studio in 1987.

==''Transformers'' work==
*''[[Super Lifeform Transformers: Beast Wars Neo (cartoon)|Beast Wars Neo]]'' (in-betweening, ink & paint)
*''[[Triple Combination: Transformers Go! (cartoon)|Triple Combination: Transformers Go!]]''
*''[[Transformers: Combiner Wars (cartoon)|Transformers: Combiner Wars]]''
*''[[Transformers: Titans Return (cartoon)|Transformers: Titans Return]]''
*''[[Transformers: Power of the Primes (cartoon)|Transformers: Power of the Primes]]''

==Notes==
*The [[The Transformers (toyline)|Generation 1]] [[Jetfire (G1)/toys#Toys|Jetfire]] toy was licensed to Hasbro from Tatsunoko Production, who held ''Macross''<nowiki>'</nowiki>s merchandising rights outside of Japan. Thus, every Jetfire figure was christened with a Tatsunoko sticker on the corner of its box.

==External links==
*{{w|Tatsunoko Production|Tatsunoko Production at Wikipedia}}

[[Category:Animation companies]]

Trans Arts Co.

2024-09-14T21:54:41Z

Wiffletron:

{{picsneeded}}
'''Trans Arts Co.''' (トランスアーツ) was a [[Japan]]ese animation studio founded in [[1967]] which took part in the production of [[The Transformers (cartoon)| the original ''Transformers'' cartoon]], ''[[Beast Wars II: Super Lifeform Transformers (cartoon)|Beast Wars II]]'' (and its [[Lio Convoy in Imminent Danger!|movie]]), ''[[Super Lifeform Transformers: Beast Wars Neo (cartoon)|Beast Wars Neo]]'', and ''[[Transformers: Armada (cartoon)|Transformers: Armada]]''.

For the most part, the studio has taken on photography jobs, providing such services in ''Dragon Ball Z'', ''Romeo X Juliet'', ''Generator Gawl'', the 1980s ''Dennis The Menace'' cartoon, ''The Big O'' and ''AKIRA'', among others. They also made the first ''The Prince of Tennis'' anime series with frequent partners [[Production I.G.]]

Much like [[South Korea]]n studios [[Dai Won Animation Co.]], [[Sei Young Animation Co. Ltd.]] and [[Sam Young Studio]] and fellow Japanese studios [[Anime R]], [[Ashi Productions]], [[Studio Look]], [[Studio No. 1]] and [[Nakamura Production]], Trans Arts provided uncredited subcontract services to the original cartoon (mostly photography; a role they shared with [[T. Nishimura]], and would return to do for the majority of ''Armada'' alongside [[Big Bang (company)|Big Bang]] and [[Raretrick]]; and episode co-production). For the Beast era shows, they helped co-produce and animate on multiple episodes with Ashi.

They went bankrupt in March 2012.

==External Links==
* [http://www.animenewsnetwork.com/encyclopedia/company.php?id=179 Trans Arts on ANN]

{{Stub}}
[[Category: Animation companies]]

Production I.G.

2024-09-14T21:53:46Z

Wiffletron: Created page with "right '''Production I.G''', named after its founders Mitsuhisa Ishikawa and Takayuki Goto upon their departure at [[Tatsunoko Production..."

[[File:Productionig.jpg|thumb|300px|right]]

'''Production I.G''', named after its founders Mitsuhisa Ishikawa and Takayuki Goto upon their departure at [[Tatsunoko Production]] in 1987, is a Japanese animation studio. You may know them best from their constant formula of series set in the near or far future that regularly focuses on law enforcement such as ''Patlabor'', ''Ghost in the Shell'', ''Psycho-Pass'' and [[Netflix]]'s ''B: The Beginning''. Or their sports anime like ''Haikyuu!!'', ''The Prince of Tennis'' (co-produced with [[Trans Arts Co.]]) or ''Kuroko's Basketball''. They're also behind ''Heavenly Delusion'', ''Moriarty the Patriot'', ''Video Girl Ai'', ''Red Photon Zillion'', ''Robotics;Notes'', ''Attack on Titan'', ''FLCL'', the ''Blood'' franchise and ''Terminator Zero''.

They've also contributed to a handful of side projects, such as the animated segment in ''Kill Bill'', cutscenes in [[Bandai Namco Entertainment]]'s ''Tales'' series, the opening for ''Sonic Riders'', and both the cutscene and in-game animations for ''Wario Land: Shake it!''. Additionally, they've assisted in several other productions, including ''The Animatrix'', ''Eden'', ''Outlaw Star'', ''Trigun Stampede'', ''Mind Game'' and ''Panty and Stocking with Garterbelt''.

In relation to ''Transformers'', they would be hired by [[Studio Trigger]] to provide inbetween animation for the [[Transformers 40th Anniversary Special Movie|franchise's 40th anniversary short]]; with credit going to Shiori Yoshino, Nao Sakuma, Maiko Ueno, Nodoka Iwamoto and Ngia Hiu Tung.

==External links==
*[https://www.production-ig.co.jp/ Official website (in Japanese)]
*[https://www.animenewsnetwork.com/encyclopedia/company.php?id=337 Anime News Network page]]

[[Category:Animation companies]]

File:Productionig.jpg

2024-09-14T21:51:56Z

Wiffletron: Production I.G's logo

Production I.G's logo

Sunny Boy Creative

2024-09-14T21:35:47Z

Wiffletron:

'''Sunny Boy Creative''' (also known as Sunny Boy Entertainment) is an animation and visual effects studio based out of Old Town-Pasadena, Calafonia. The company is mostly known for doing Behind-the-scenes documentaries and tie-in material of big films such as ''Encanto'', ''The Batman'' ''The Greatest Showman'', the ''Annabelle'' film series and ''Zombieland: Double Tap''. The studio also animated the titles and CG dramatizations for the Spike TV series ''1000 Ways to Die'' and produced the animated series ''Otaku Taco Truck'' and ''Politicats'' for Shut Up Cartoons.

In context to the Transformers franchise, the company did the visual effects and animation for the [[Transformers: Beginnings (Movie)|motion comic]] of the ''[[Transformers: Movie Prequel]]'' series.

==External Links==

* [https://sunnyboyentertainment.com/ Official web site]

[[Category:Animation companies]]
[[Category:DreamWorks]]

Studio Colorido

2024-09-14T21:34:28Z

Wiffletron: Created page with "right '''Studio Colorido'' (スタジオコロリド) is a Japanese animation and background art studio. Established in 2011 by former [[G..."

[[File:1000011436.jpg|thumb|150px|right]]

'''Studio Colorido'' (スタジオコロリド) is a Japanese animation and background art studio. Established in 2011 by former [[GONZO]] employee Hideo Uda, the studio is best known for their avant garde animated movies and short subjects such as '' Drifting Home'', ''A Whisker Away'', ''Penguin Highway'' and several ''Pokemon'' shorts including the ''Twilight Wings'' miniseries. The company has also lent their services out to other anime titles like ''Spy X Family'', ''Pompo: The Cinéphile'', ''Attack on Titan'', ''Chainsaw Man'' and ''Keep Your Hands Off Eizouken!''.

They're also responsible for those [[McDonald's]] anime commercials that became mildly popular in the middle of the 2010s.

The studio would provide inbetween animation services for [[Studio Trigger]]'s ''[[Transformers 40th Anniversary Special Movie]].

==External links==

*[http://colorido.co.jp/ official homepage]
*[https://www.animenewsnetwork.com/encyclopedia/company.php?id=13518 Colorido's entry on ANN]

[[Category:Animation companies]]

File:1000011436.jpg

2024-09-14T21:32:00Z

Wiffletron: Colorido's Logo

Colorido's Logo

Trans Arts Co.

2024-09-14T21:21:06Z

Wiffletron:

{{picsneeded}}
'''Trans Arts Co.''' (トランスアーツ) was a [[Japan]]ese animation studio founded in [[1967]] which took part in the production of [[The Transformers (cartoon)| the original ''Transformers'' cartoon]], ''[[Beast Wars II: Super Lifeform Transformers (cartoon)|Beast Wars II]]'' (and its [[Lio Convoy in Imminent Danger!|movie]]), ''[[Super Lifeform Transformers: Beast Wars Neo (cartoon)|Beast Wars Neo]]'', and ''[[Transformers: Armada (cartoon)|Transformers: Armada]]''.

For the most part, the studio has taken on photography jobs, providing such services in ''Dragon Ball Z'', ''Romeo X Juliet'', ''Generator Gawl'', the 1980s ''Dennis The Menace'' cartoon, ''The Big O'' and ''AKIRA'', among others. They also made the first ''The Prince of Tennis'' anime series.

Much like [[South Korea]]n studios [[Dai Won Animation Co.]], [[Sei Young Animation Co. Ltd.]] and [[Sam Young Studio]] and fellow Japanese studios [[Anime R]], [[Ashi Productions]], [[Studio Look]], [[Studio No. 1]] and [[Nakamura Production]], Trans Arts provided uncredited subcontract services to the original cartoon (mostly photography; a role they shared with [[T. Nishimura]], and would return to do for the majority of ''Armada'' alongside [[Big Bang (company)|Big Bang]] and [[Raretrick]]; and episode co-production). For the Beast era shows, they helped co-produce and animate on multiple episodes with Ashi.

They went bankrupt in March 2012.

==External Links==
* [http://www.animenewsnetwork.com/encyclopedia/company.php?id=179 Trans Arts on ANN]

{{Stub}}
[[Category: Animation companies]]

T. Nishimura

2024-09-14T21:20:15Z

Wiffletron:

[[File:Outtake Slide.jpg|thumb]]

'''T. Nishimura''' (ティ・ニシムラ) was a Photography and Finishing studio situated in Japan from the late 1970s until the late 2000s. The studio's credits would include anime titles like ''Gunsmith Cats'', ''God Mars'', ''Ranma ½'', ''A Wind Named Amnesia'' and ''Shippu! Iron Leaguer''. Along with western titles including ''X-Men Evolution'', ''Spawn'', ''The Real Ghostbusters'', and the early ''Scooby-Doo'' animated movies between ''Witch's Ghost'' and ''Cyber Chase''.

Regarding their involvement on the franchise, the studio would contribute to both the [[The Transformers (cartoon)|original cartoon]] (uncredited, as was normal for the series and a role shared with [[Trans Arts Co.]]. The picture on the right was taken from some outtakes of "[[More than Meets the Eye, Part 3]]"), and ''[[Transformers: Cybertron (cartoon)|Transformers: Cybertron]]'' for 7 episodes.

==External Links==

[https://www.animenewsnetwork.com/encyclopedia/company.php?id=8917| ANN entry]

[[Category:Animation companies]]

T2 Studio

2024-09-14T21:19:18Z

Wiffletron: Created page with "Dun-dun-dun-dun-dun... DUN-DUN-DUN-DUN-DUN]] '''T2 Studio''', formerly known as '''Takahashi Production''' (高橋プロ..."

[[File:T2_logo_8.jpg‎|right|300px|thumb|[[T-800|Dun-dun-dun-dun-dun... DUN-DUN-DUN-DUN-DUN]]]]

'''T2 Studio''', formerly known as '''Takahashi Production''' (高橋プロダクション), is a Japanese company that specializes in composite, effects, CGI and paint services. Established in 1977 by former [[Toei]] employee Hirokata Takahashi; the studio has contributed their services to hundreds of anime, cartoon and video game productions, including ''Buzz Lightyear of Star Command'', ''The Testament of Sister New Devil'', ''Steamboy'', ''Vinland Saga'', ''Gargoyles'', Season 2 of ''Kidd Video'', ''Sgt. Frog'', ''Cross Ange: Rondo of Angel and Dragon'' and ''Fuuto P.I.''. along with ''a lot'' of titles animated by regular contracting partners [[TMS Entertainment]], P.A. Works and White Fox.

The '''T2 Studio''' moniker was introduced in 1993 as a subsidiary, and used interchangeably until the mid-2000s when it became the defacto credit for the company.

Relevant to the franchise, the studio would provide uncredited photography services for [[The Answer Studio]] on a handful of Season 1 ''[[Transformers Animated (cartoon)|Transformers Animated]]'' episodes (sharing duties with [[drop|Tama Production]] and [[Studio Gallop]], similarly uncredited) through employee Kentaro Nakamura. Before returning as a studio for the ''[[Transformers 40th Anniversary Special Movie]]'' for [[Studio Trigger]] on paint duties, with credit given to painters Akiko Shimizu and Maki Ikeda.

==''Animated'' episodes composited==
* Ep.4 - [[Home Is Where the Spark Is]]
* Ep.8 - [[Nanosec (episode)|Nanosec]]
* Ep.10 - [[Sound and Fury]]

==External links==
*[http://www.t2studio.co.jp studio website]
*[https://www.animenewsnetwork.com/encyclopedia/company.php?id=2066 Anime News Network entry]

[[Category:Animation companies]]

File:T2 logo 8.jpg

2024-09-14T21:16:53Z

Wiffletron: Official logo for T2 Studio

Official logo for T2 Studio

Studio Gallop

2024-09-14T21:15:12Z

Wiffletron:

[[Image:Studio gallop logo.jpg|thumb|right|[[tvtropes:Main/ExactlyWhatItSaysOnTheTin|Exactly what it says on the tin]].]]
'''Studio Gallop''' (株式会社ぎゃろっぷ ''Kabushiki Gaisha Gyaroppu'') is a Japanese studio established on [[December 13]], [[1978]] and located in Nerima, [[Tokyo]], producing the animation for the 2001 ''[[Transformers: Robots in Disguise (2001 cartoon)|Robots in Disguise]]'' cartoon. They have worked on such shows as ''Eyeshield 21'', ''Initial D'', ''Yu-Gi-Oh! Duel Monsters'', ''Yu-Gi-Oh! Duel Monsters GX'' and ''Yu-Gi-Oh! 5D's'', as well as the ''Kiki's Delivery Service'' movie, among many other works with [[Dong Woo Animation]] since 1994.

The studio, through employee Katsuya Kozutsumi, would provide uncredited composite services for the ''[[Transformers Animated (cartoon)|Transformers Animated]]'' episode "[[Headmaster (episode)|Headmaster]]".

==External link==
*[http://www.anime-gallop.co.jp/ Official website of Studio Gallop (in Japanese)]

{{stub}}
[[Category:Animation companies]]

GONZO

2024-09-14T20:53:49Z

Wiffletron:

[[Image:Gonzologo1.gif|right|165px|thumb|I hope Studio Kermit develops the next Transformers show.]]
'''GONZO''' (株式会社ゴンゾ ''Kabushiki Gaisha Gonzo'') is the Japanese animation studio that produced the [[Transformers: Cybertron (cartoon)|''Cybertron/Galaxy Force'' cartoon]] together with [[Sunwoo Entertainment]] and the 2D effects animation for [[The Champ|two]] [[Ghosts and Impostors|episodes]] of ''[[Transformers: Robots in Disguise (2015 cartoon)|Robots in Disguise]]''. Anime they have worked on include ''Blue Submarine No. 6'', ''Gantz'', the first anime adaptation of ''Hellsing'', ''Basilisk'', ''Full Metal Panic'', ''Chrono Crusade'', ''Last Exile'', ''Last Exile: Fam, The Silver Wing'', ''Trinity Blood'' and the first season of ''Strike Witches''.

Some of their work on foreign productions include ''[[G.I. Joe (franchise)|G.I. Joe]] Sigma Six'' and ''Afro Samurai''.

In 2009, GONZO suffered from heavy losses and went through restructuring, laying off 20% of its workforce and selling off their CGI division, which would gain a new life as [[Graphinica]]. However it managed to climb out of the red and returned to profitability in 2010.

==External links==
*{{w|Gonzo (company)|GONZO at Wikipedia}}
*{{w|lang=ja|ゴンゾ|GONZO at Japanese Wikipedia}}
*[http://www.gonzo.co.jp/ Official site] (Japanese)

{{stub}}
{{DEFAULTSORT:Gonzo}}
[[Category:Animation companies]]

Graphinica

2024-09-14T20:52:55Z

Wiffletron: Created page with "‎ '''Graphinica''' (グラフィニカ) is a Japanese animation and photography studio established in 2009 after editing..."

[[File:Graphinica_new_logo9_rgb_2.jpg|300px|right|‎]]

'''Graphinica''' (グラフィニカ) is a Japanese animation and photography studio established in 2009 after editing house [[qooop|Q-Tec]] bought out [[GONZO]]'s Digimation subsidiary. The studio has provided animation, CGI, compositing and effects work for numerous projects; including entries in both the ''Xenoblade Chronicles'' and ''Sonic The Hedgehog'' franchises, ''Gamera Rebirth'', ''Expelled From Paradise'', ''Tokyo Mew Mew New'', ''Record of Ragnarok'', ''Vivy: Fluorite Eye's Song'' and [[Actas]]'s ''Girls Und Panzer'' series. The studio is also a regular partner with [[Studio Trigger]], collaborating with them on ''SSSS.Gridman'', its followup ''SSSS.Dynazenon'', ''Cyberpunk: Edgerunners'' and ''Delicious in Dungeon''.

They would provide animation composite and effects services for Trigger on their [[Transformers 40th Anniversary Special Movie|short]] for the ''Transformers'' franchise.

==External links==

*[https://www.graphinica.com/ Official website]
*[https://www.animenewsnetwork.com/encyclopedia/company.php?id=8290 Graphinica's ANN Entry]

[[Category:Animation companies]]

File:Graphinica new logo9 rgb 2.jpg

2024-09-14T20:40:46Z

Wiffletron: Graphinica's Logo from 2022 onward

Graphinica's Logo from 2022 onward

Masahiro Yamane

2024-09-14T20:36:22Z

Wiffletron:

'''Masahiro Yamane''' (山根理宏 ''Yamane Masahiro'') is a Japanese animator and director. Most known for his mecha animation and collaboration with [[Masami Ōbari]]. His art style is notable for closely replicating that of Obari's. He's worked on {{w|Godannar}} and most installments of [[Brave (franchise)|''Brave'' franchise]], notably so for Brave Police J-Decker, where he was the character model artist and main animation director for the mechanical characters.

==Artwork==
*''[[Super Lifeform Transformers: Beast Wars Neo (cartoon)|Super Lifeform Transformers: Beast Wars Neo]]'' ([[Title sequence#Title sequence .232 5|Title sequence]] animation director, key animation: [[The Final Battle (BWN)|The Final Battle]])
*''[[Transformers: Robots in Disguise (2001 cartoon)|Transformers: Robots in Disguise]]'' ([[Title sequence#Car Robots|Title and ending sequence]] animation director)
*''[[Transformers: Armada (cartoon)|Transformers: Armada]]'' (Key animation: [[Title sequence#Title sequence .231 6|first title sequence]])
*''[[Transformers: Cybertron (cartoon)#Galaxy Force|Transformers: Galaxy Force DVD]] "Memories of Transformers" booklet art
*''[[Transformers 40th Anniversary Special Movie]]'' (key animator)

==External links==
* [http://www.animenewsnetwork.com/encyclopedia/people.php?id=7726 Yamane] at Anime News Network
* [http://twitter.com/captain_yamane Yamane's Twitter feed]
* [http://www.sakugabooru.com/post?tags=masahiro_yamane Yamane's animation] on Sakugabooru

{{DEFAULTSORT:Yamane, Masahiro}}
[[Category:Illustrators]]
[[Category:Directors]]

Charlex

2023-09-19T06:43:31Z

Wiffletron:

[[File:OptimusMagnusCommercialChange.JPG|right|upright=2.5|thumb|Pioneers of [[Reverse-pretender technology]] since 1986.]]
'''Charlex''' (known as '''CHRLX''' since [[2014]]) is a [[New York (state)|New York]] based animation house established in [[1979]] by Charlie Levi and Alex Weil. The company, one of the early pioneers in [[Computer-generated imagery|CG graphics]], is known predominantly for their ventures in commercials and TV bumpers. Notable clients and campaigns include [[Nickelodeon]], [[The National Enquirer]], the intro for the [[1984]]-[[1985]] season of ''Saturday Night Live'', and the [[Cinnamon Toast Crunch]] commercials featuring the cannibalistic little squares. They also produced animation and visual effects to [[The Cars]]' music videos for ''[https://www.youtube.com/watch?v=3dOx510kyOs You Might Think]'' and ''[https://www.youtube.com/watch?v=-mvwam3GLBY Heartbeat City]''.

From [[1986]] until the line's end in [[1990]], the company would provide much of the visuals and animation effects for numerous [[Commercial/Generation 1|commercials]] for the [[The Transformers (toyline)|original toyline]] alongside [[Toei Animation]] , and later [[TMS Entertainment]] for [[Hasbro]]. Most notably the ever-infamous Kidmation scenes and the ending cards.

==External links==

*[https://www.youtube.com/watch?v=FKJZPndDECc|Demo Reel from 1986 showcasing some of the studio's work.]

{{stub}}
[[Category:Animation companies]]

Moving Picture Company

2023-06-30T22:41:50Z

Wiffletron:

'''Moving Picture Company''' (or simply '''MPC''') is a visual effects and animation house located in Soho, London. Originally formed in 1970 as a production house before moving to the post-production sector in 1983, the studio is best known for their work on such blockbusters like ''Lara Croft: Tomb Raider'', the ''Harry Potter'' films, the ''Fifty Shades of Grey'' trilogy, ''Watchmen'', the 2016 remake of ''The Jungle Book'' and the Legendary Films ''[[Godzilla]]'' movies.

The studio contributed additional VFX sequences to ''[[Transformers: The Last Knight (film)|Transformers: The Last Knight]]'', mainly the scenes featuring the submerged [[HMS Alliance]] and the drone chase in London. The studio has since announced their involvement in the upcoming entry ''[[Transformers: Rise of the Beasts (film)|Transformers: Rise of the Beasts]]'', taking over VFX responsibilities from [[Industrial Light & Magic]] with [[WetaFX]]. The studio would also animate [[Blaster (G1)|Blaster's cameo]] in the ''Chip N Dale Rescue Rangers'' reboot film.

{{stub}}

==External Links==
*[http://www.mpcfilm.com/ MPC's official website]

[[Category:Animation companies]]
[[Category:DreamWorks]]

WetaFX

2023-06-30T22:39:44Z

Wiffletron:

'''WetaFX''' (formerly '''Weta Digital''') is a visual effects company located in Miramar, Wellington, the capital city of [[New Zealand]]. It was founded by Peter Jackson, Richard Taylor, and Jamie Selkirk in 1993 to produce the digital special effects for the film ''Heavenly Creatures''. The company went on to produce some of the highest-grossing films ever made in the 21st century, such as the ''Lord of the Rings'' trilogy, James Cameron's ''Avatar'' series, Peter Jackson's ''[[King Kong]]'', the ''Hobbit'' trilogy, Chernin Entertainment's ''Planet of the Apes'' reboot series, and [[Marvel Comics|Marvel Studios]]' ''[[Avengers]]'' series.

The studio was involved in ''[[Transformers: Rise of the Beasts (film)|Transformers: Rise of the Beasts]]'', taking over VFX responsibilities from [[Moving Picture Company]] to complete the film's visual effects. Handling the opening scene on the Maximal's home planet and the final battle in Peru.

{{stub}}

==External Links==
*[https://www.wetafx.co.nz/ WetaFX official website]

[[Category:Animation companies]]
[[Category:Paramount]]

Title sequence

2023-06-30T22:38:06Z

Wiffletron: /* Season 5 */

[[File:Targetmasters.jpg|upright=1.67|thumb|''Mooooooom!'' Pinpointer and Crosshairs are making a title sequence!]]
A '''title sequence''' is the animation that accompanies the [[theme song]] or opening narration of a television series, introducing the audience to the show's characters and storyline on a visual level. Title sequences are usually composed of original animation commissioned solely for the sequence, a collection of clips from actual episodes, or a mixture of both. Oftentimes, the original animation commissioned for the title sequence is of vastly superior quality to the animation seen in the actual program. ''Oftentimes'', but not always. These sequences can range from thirty seconds to a minute and thirty seconds, depending on the length of the theme song or opening narration.

==Generation 1 (English)==
:'''Theme song:''' "The Transformers" by [[Anne Bryant]] and [[Ford Kinder]].
Each season of ''[[The Transformers (cartoon)|The Transformers]]'' boasted an original title sequence with varying performances of the classic ''Transformers'' [[theme song]]. Seasons 1 and 2 each offered unique performances of the theme song, while from season 3 onward, a third and final version was performed and used exclusively. For the reruns on the Sci-Fi Channel's [[Cartoon Quest]] and [[Animation Station]] blocks (as well as some syndicated reruns of season 2), the season 2 animation was combined with the season 3 version of the theme.

===Season 1===
:'''Animation:''' ''[[Toei Animation|Toei]]''
[[File:G1season1intro01.jpg|left|upright=1.1|thumb|Prime at perhaps his wussiest.]]
The [[Autobot]] and [[Decepticon]] insignias fly by as [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] and several of his troops transform. After the title flips to different faction colors, the [[Seeker (body-type)|Seeker]]s transform and fire upon several Autobot cars. Optimus Prime and [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] join the battle. [[Skywarp (G1)/Generation 1 cartoon continuity|Skywarp]] clashes with [[Jazz (G1)/Generation 1 cartoon continuity|Jazz]] and judo-flips him, but Jazz transforms to car mode, lands, drives back and returns to [[robot mode]], punching Skywarp in the face. [[Soundwave (G1)/Generation 1 cartoon continuity|Soundwave]] unleashes several of his cassette troops while Megatron transforms to gun mode and fires on the Autobots. Both sides then fly into the air and behind a mountain, where the title pops out.
{{-}}

===Season 2===
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]''
:'''Key animation:''' [[Nobuyoshi Habara]]
[[File:G1season2IntroGrid01.jpg|upright=1.1|thumb|"Hand-drawn version of computer-generated grids. How ironic!"]]
The Autobot and Decepticon insignias come flying out from space and across the landscape of [[Cybertron (planet)|Cybertron]] before the scenery changes to that of [[Earth]]. The "Transformers" title then appears and is snatched in the jaws of [[Grimlock (G1)/Generation 1 cartoon continuity|Grimlock]], where it morphs into [[Thrust (G1)|Thrust]]. Grimlock releases Thrust as the rest of the [[Dinobot (G1)|Dinobots]] transform and fire upon [[Blitzwing (G1)|Blitzwing]]. Blitzwing transforms to tank mode and makes the mistake of firing upon [[Omega Supreme (G1)|Omega Supreme]], who transforms to robot mode and squashes him beneath his heel. [[Scrapper (G1)|Scrapper]] picks up the remains of Blitzwing, and Omega fires on the approaching [[Astrotrain (G1)|Astrotrain]], who transforms to space shuttle mode just as the tracks drop off into a pit of lava. Down in the lava, the [[Insecticon (G1)|Insecticon]]s are swimming about for some reason. The lava then changes into a ''Tron''-like grid where Optimus Prime and Megatron clash before sinking into a wormhole as the title explodes onto the screen.
{{-}}

==="Five Faces of Darkness"===
:'''Animation:''' ''[[AKOM]]''

:''All five "[[Five Faces of Darkness]]" episodes had their own unique opening sequence, though on DVD releases of the series it only appears on Parts 3 and 5.''
[[File:Season3AlternateIntro01.jpg|left|upright=1.1|thumb|The valiant Springer leaves Rodimus to die.]]
The Autobot and Decepticon insignias pass beneath the [[Rockeroid]] ship and glide across the landscape of Cybertron, passing over several battered Decepticons dogpiling on top of a single [[Energon cube]]. As the Decepticons fight over the Energon, [[Ultra Magnus (G1)/Generation 1 cartoon continuity|Ultra Magnus]], [[Kup (G1)/Generation 1 cartoon continuity|Kup]] and [[Spike Witwicky (G1)/Generation 1 cartoon continuity|Spike]] choose this strategic time to blast their helpless foes with laser fire. [[Hot Rod (G1)/Generation 1 cartoon continuity|Rodimus Prime]] then drives up and transforms to robot mode within a wall of flames as the title appears on his chest. The scene shifts to [[Thrull]], where [[Galvatron (G1)/Generation 1 cartoon continuity|Galvatron]] emerges from his plasma bath and fires on a nearby planet, destroying it. Beneath the planet, back on Cybertron, [[Daniel Witwicky (G1)|Daniel]] is confronted by [[Trypticon (G1)|Trypticon]], only to be rescued by [[Metroplex (G1)|Metroplex]]. Then, on [[Quintessa (planet)|Quintessa]], Ultra Magnus, Kup and Spike are dropped into a [[Sharkticon (species)|Sharkticon]] pit and swim away in fear from one of the approaching beasts. The faction insignias then go racing again through space, this time to the planet [[Goo 8739-B|Goo]], where the Autobots are stuck in slime. [[Springer (G1)|Springer]] transforms to helicopter mode and rescues everyone but Rodimus Prime, who gets sucked into a giant spaceship. Rodimus blasts his way out of the ship as several letters scramble together to form the title.
{{-}}

===Season 3===
:'''Animation:''' ''[[AKOM]]'', ''[[Sam Young Studio]]''
[[File:Intro3 4 with error.jpg|upright=1.1|thumb|Remember that bit about title sequences having ''better'' animation than the show itself...?]]
A vector grid forms the disembodied head of [[Unicron/Generation 1|Unicron]], orbiting Cybertron. [[Ratbat (G1)|Ratbat]] flies through his eye as the scene shifts to the landscape of Cybertron and an army of [[Overcharge (G1)|Overcharge]]s in tank mode. One of them fires a blast at the audience which blows up the title. Out in space, [[Sky Lynx (G1)|Sky Lynx]] is chasing a unit of [[Sweep (G1)|Sweeps]] and a miscolored [[Cyclonus (G1)/Generation 1 cartoon continuity|Cyclonus]] through a field of space debris. Amid the debris is a TV set that shows Metroplex battling Trypticon. Grabbing Trypticon by the shoulders, Metroplex whirls him around into a crudely drawn tornado. That tornado then becomes the rings of Saturn, upon which are driving [[Blurr (G1)/Generation 1 cartoon continuity|Blurr]] and [[Wheelie (G1)|Wheelie]]. Wheelie's spinning tire becomes the barrel of Galvatron's cannon, aimed directly at the audience. The Decepticon insignia on his chest then rises up, becomes an Autobot insignia and then situates itself onto the chest of [[Blaster (G1)/Generation 1 cartoon continuity|Blaster]], who is engaged in a battle on Earth. Blaster transforms to boom box mode and emits several ripples representing sound or radio waves. Those waves then become the ripples in a pool of water filled with Sharkticons. A Sharkticon swims toward the audience, and the darkness in its mouth becomes a space background and a platform. Rodimus Prime, Ultra Magnus and Kup (with Springer's head) come running over the platform and toward the audience. The platform is then revealed to be the title.
{{-}}

===Season 4===
:'''Animation:''' ''[[Toei Animation|Toei]] (commercial animation), [[AKOM]]'' (Season 3 intro animation), ''[[Sam Young Studio]]'' (Season 3 intro animation)

:''This title sequence is composed of animation commissioned for several Transformers toy [[commercial]]s as well as a few clips recycled from the season 3 title sequence.''
[[File:Scorponok-Rebirth.jpg|left|upright=1.1|thumb|"I'm ready for my closeup, Mr. DeMille."]]
Rodimus Prime and Blurr race across a wall and through an electrical field, where they meet a distraught Kup. [[Scorponok (G1)|Scorponok]] then unites beautifully with [[Zarak (G1)|his head]]. Elsewhere, the [[Technobot (G1)|Technobot]]s unite into [[Computron (G1)|Computron]]. [[Flywheels]] then transforms to robot mode and fires. An [[Overcharge (G1)|Overcharge]] appears with the title in front of its cannon in tank mode and blows it up (''recycled season 3 footage''). Above Cybertron, [[Triggerhappy (G1)|Triggerhappy]] and [[Blowpipe (G1)|Blowpipe]] fire and land on the ground. Triggerhappy is immediately tackled by [[Sureshot (G1)|Sureshot]]. [[Spoilsport]] and Blowpipe transform out of gun mode and clash. As they do, [[Crosshairs (G1)|Crosshairs]] and [[Pinpointer (G1)|Pinpointer]] arrive in [[alternate mode|vehicle mode]] and transform, only to be immediately tackled by [[Misfire (G1)|Misfire]] and [[Aimless]]. On another planet, ship mode [[Fortress Maximus (G1)|Fortress Maximus]] blasts the approaching [[Terrorcon (G1)|Terrorcon]]s. The scene shifts to the barrel of Galvatron's cannon as his Decepticon insignia rises and becomes Blaster's Autobot insignia (''recycled season 3 footage''). Back on Cybertron, Sureshot and Triggerhappy are still going at it. On Earth, Metroplex transforms from battle station mode to robot mode as he's fired upon by [[Bruticus (G1)|Bruticus]]. The scene shifts to the platform in outer space, as Rodimus Prime, Ultra Magnus and Kup (miscolored as Springer) run across it, revealing it to be the title (''recycled season 3 footage'').
{{-}}

===Season 5===
:'''Animation:''' ''[[Toei Animation|Toei]]'' (movie and commercial animation), ''[[TMS Entertainment]]'' (commercial animation), ''[[Charlex]]'' (titles)

:''This title sequence is composed of animation commissioned for several Transformers toy [[commercial]]s as well as a few clips recycled from ''[[The Transformers: The Movie]]''.''
[[File:G1season5titlesequence01.jpg|thumb|upright=1.1]]
Hot Rod runs through a valley carrying Daniel Witwicky, transforms to vehicle mode and places Daniel in the driver's seat (''recycled Movie footage''). The Headmasters roll-out from a [[Cybertron (planet)|Cybertronian]] city. A shuttle blasts off from planet Cybertron and into space. On the planet of [[Junkion (planet)|Junk]], Springer and the Junkions run from Galvatron and Cyclonus, who are spraying them with laserfire (''recycled Movie footage''). In [[Autobot City (G1)|Autobot City]], Optimus Prime transforms from vehicle to robot mode, rocketing himself into the air and shooting several Decepticons beneath him while the title (''a stock 1984-86 version, slanted downward'') appears on the screen (''recycled Movie footage''). Megatron blasts his [[fusion cannon]] while Starscream strafes Springer, who fires back (''recycled Movie footage''). The [[Targetmaster (technology)|Double Targetmaster]]s transform from vehicle to robot modes and fire. In the sky, Triggerhappy and Blowpipe transform to robot and gun mode and open fire. In Autobot City, Devastator tears through a wall, on Cybertron, [[Unicron/Generation 1|Unicron]] smashes his hand down on the planet, back on Earth, Megatron and the Decepticons evacuate a burning Autobot shuttle and both Megatron and Starscream open fire (''recycled Movie footage''). On Cybertron, Crosshairs and Pinpointer arrive in vehicle mode, transform to [[robot mode]] and skid to a stop. The Autobot [[Pretender]]s exit their Pretender shells and rise up into the air in robot mode. On [[Quintessa (planet)|Quintessa]], Hot Rod punches a Sharkticon in the face (''recycled Movie footage''). Inside Unicron, Hot Rod opens the [[Matrix of Leadership]] and reveals the show title (''the same version as before, now slanted upward''), outside, Grimlock claws his feet into Unicron, at Autobot City, Megatron ignites his energon saber, leaps into the air and is felled by an uppercut from Optimus Prime (''recycled Movie footage'') that causes the title (''this time the 1988 commercial version'') to appear on the screen.
{{-}}

===''Generation 2''===
:'''Animation:''' ''[[Lamb & Company]]'', ''[[Doros Motion]]'' (Cybernet Space Cube animation)

:''Rather than sport a theme song, the ''[[Transformers: Generation 2 (cartoon)|Generation 2]]'' series featured new CG animation accompanied by narration.''
[[File:G2CartoonIntro01.jpg|upright=1.1|thumb|G2 Prime was too extreme for his own good sometimes.]]
Optimus Prime drives over a bridge on some alien planet with two moons in the sky and transforms to robot mode as the narrator describes him as "More than meets the eye, he's a robot in disguise!" Optimus is then strafed by [[Ramjet (G1)|Ramjet]] in jet mode. The narrator describes him and the Decepticons as "going ballistic to destroy the Autobots". Ramjet transforms to robot mode and fires a missile into Prime's chest, damaging it, and then shoves him against the side of a cliff. Prime kicks Ramjet away and punches the fallen Ramjet square in the face before he can stand back up. (Way to fight fair, Prime.) Prime then begins stomping on the defeated Ramjet repeatedly with his foot while triumphantly firing his rifle into the sky. (''Jeez, man''.) The narrator then explains to the audience the "Magic of the [[Cybernet Space Cube]]" and introduces the "computer-enhanced stories of the Transformers".
{{--}}

==Generation 1 (Japanese)==
===''Fight! Super Robot Lifeform Transformers''===
====Title sequence #1====
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]'', ''[[Nakamura Production]]''
:'''Theme song:''' ''"[[Transformer (song)|TRANSFORMER]]" by [[Satoko Shimonari]]''

:''The first Fight! Super Robot Lifeform Transformers title sequence consisted of the animation used for the English season 1 sequence with additional clips from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]" to pad out the full minute-and-twenty-second length.''
[[File:FSRLTitleSequence01.jpg|left|upright=1.1|thumb]]
The Autobot and Decepticon insignias fly by as Prime, atop the Autobot one, transforms from truck to [[robot mode]]. The Japanese title then appears floating in space. The Seekers fly down and transform to robot mode, attacking several Autobot cars who transform to robot mode and fire back. Prime and Megatron join the battle as the two sides clash. Skywarp judo-flips Jazz, who transforms to car mode as he lands, drives back, transforms to robot mode and punches Skywarp in the face. Soundwave unleashes several of his cassette warriors as Megatron transforms to gun mode and fires upon the Autobots (recycled from the English season 1 title sequence). Prime then commands a full line-up of Autobots to transform, and they roll out over the desert (recycled from "[[More than Meets the Eye, Part 3]]"). Underwater, [[Rumble (G1)|Rumble]] causes an earthquake that begins destroying a dam. On top of the dam, Prime and Megatron battle with [[Energon-axe]] and [[Energon mace]], only for Prime to be knocked off the ledge (recycled from "[[More than Meets the Eye, Part 2]]"). At the ruby crystal mines of [[Burma]], an explosion sends truck mode Prime tumbling down the side of a mountain (recycled from "[[More than Meets the Eye, Part 2]]"). Out in the desert, Prime transforms from truck mode to robot mode and rushes toward the audience. Megatron transforms to gun mode and is caught by Skywarp as Soundwave unleashes several of his cassette warriors (recycled from "[[More than Meets the Eye, Part 3]]"). A trio of [[Air Warrior]]s transform to jet mode and fly off (recycled from "[[More than Meets the Eye, Part 2]]"). On Cybertron, [[Bumblebee (G1)/Generation 1 cartoon continuity|Bumblebee]] transforms to his pre-Earth saucer mode (recycled from "[[More than Meets the Eye, Part 1]]"). In the desert, Soundwave and Rumble watch as [[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] transforms to jet mode and flies off into the distance (recycled from "[[More than Meets the Eye, Part 1]]"). The Autobots and Decepticons then go flying behind a mountain. Where the words creating the title would have popped out from behind the sides of the mountain in the English version, the Japanese title pops out from over top of the mountain (recycled from the English season 1 title sequence).

====Title sequence #2====
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]'', ''[[Nakamura Production]]''
:'''Theme song:''' ''"[[Transformer (song)|TRANSFORMER]]" by [[Satoko Shimonari]]''

:''The second Fight! Super Robot Lifeform Transformers title sequence consisted of the animation used for the English season 1 and 2 sequences with additional clips from various other episodes (mostly the same clips used in the US season 2 closing credits sequence) to pad out the full minute-and-twenty-second length.''
[[File:We Hope The Only Title Sequence.jpg|thumb|upright=1.4|We hope the only grammar!]]
The Autobot and Decepticon insignias fly through space toward the planet Cybertron. The Japanese "Fight! Super Robot Lifeform Transformers" logo appears. Grimlock and the Dinobots open fire on Blitzwing, who transforms and attempts to shoot down Omega Supreme. Omega Supreme squashes Blitzwing (who is salvaged by Scrapper) and then opens fire on Astrotrain. Astrotrain transformers and retreats as the "camera" falls into a pit of lava containing the Insecticons (US season 2 title sequence footage). Starscream, Thundercracker, and Skywarp transform from jet to robot modes and open fire on [[Wheeljack (G1)/Generation 1 cartoon continuity|Wheeljack]], Bumblebee and [[Mirage (G1)/Generation 1 cartoon continuity|Mirage]]. Optimus and Megatron both lead their respective factions in a charge into battle. Various robots grapple before the Decepticons fly off with the Autobots on the ground shooting at them (US season 1 title sequence footage). [[Long Haul (G1)|Long Haul]] transform to robot mode ("[[The Master Builders (episode)|The Master Builders]]"), [[Warpath (G1)|Warpath]] transforms to robot mode ("[[A Decepticon Raider in King Arthur's Court (episode)|A Decepticon Raider in King Arthur's Court]]"), Blitzwing transform to tank mode ([[Megatron's Master Plan, Part 2]]), [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] transform to dinosaur modes ("[[Desertion of the Dinobots, Part 1]]"), [[Powerglide (G1)|Powerglide]] transforms to jet mode ("[[Dinobot Island, Part 1]]"), [[Sunstreaker (G1)/Generation 1 cartoon continuity|Sunstreaker]], [[Smokescreen (G1)|Smokescreen]], [[Cliffjumper (G1)/Generation 1 cartoon continuity|Cliffjumper]], [[Brawn (G1)|Brawn]], and Grapple transform from vehicle to robot modes (??), Starscream transformers to jet mode and flies off ("[[More than Meets the Eye, Part 2]]"), Smokescreen, [[Inferno (G1)|Inferno]] and Wheeljack transform to [[alternate mode|vehicle mode]]s (??), Optimus Prime transforms from truck to [[robot mode]] while Megatron transforms from robot to gun mode ("[[More than Meets the Eye, Part 3]]"). Optimus and Megatron square off on a computerized grid in outer space and promptly sink into the grid (US season 2 title sequence footage). The grid then explodes and turns into the Japanese "Fight! Super Robot Lifeform Transformers" logo.
{{-}}

===Scramble City: Mobilization===
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]'' (Season 2 intro footage only)
:'''Theme song:''' ''"[[Transformer (song)|TRANSFORMER]]" by [[Satoko Shimonari]]''

:''The "[[Scramble City: Mobilization]]" title sequence consisted of the animation used for the English season 2 sequence with additional clips from "More than Meets the Eye" to pad out the full minute-and-twenty-second length.''
[[File:ScrambleCityTitleSequenceSoundwave01.jpg|thumb|left|upright=1.4|"Laserbeak: Eject. Operation: Destroy the departing sky!"]]
The Autobot and Decepticon insignias fly across the landscape of Cybertron, which becomes the landscape of Earth. The English title appears and is bitten by Grimlock, then morphs into Thrust. Grimlock releases Thrust as the Dinobots transform and fire upon Blitzwing. Blitzwing transforms to tank mode and fires on Omega Supreme, who squashes him beneath his foot. As Scrapper hauls off Blitzwing's remains, Omega fires on Astrotrain, who transforms to shuttle mode above a pit of lava. Down in the lava, the Insecticons are swimming around for no apparent reason (recycled from the English season 2 title sequence). On Cybertron, three [[Seeker (body-type)|Seeker]]s (including [[Sunstorm (G1)|Sunstorm]]) attack Bumblebee and Wheeljack with a flamethrower (recycled from "[[More than Meets the Eye, Part 1]]"). On Earth, a quake rumbles the crashed [[Ark (G1)|Ark]] and knocks Optimus Prime into the repair beam of [[Teletraan I]], who converts him into a truck (recycled from "[[More than Meets the Eye, Part 1]]"). Soundwave ejects [[Laserbeak (G1)/Generation 1 cartoon continuity|Laserbeak]], who chases after [[Hound (G1)/Generation 1 cartoon continuity|Hound]] and Cliffjumper, blasting the former off of a cliff (recycled from "[[More than Meets the Eye, Part 1]]"). A vector grid then appears with both Autobots and Decepticons charging over top of it. Prime and Megatron clash and sink into a pit as the English title explodes onto the screen (recycled from the English season 2 title sequence).
{{-}}

===''Transformers 2010''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Theme song:''' ''"[[Transformer 2010|TRANSFORMER 2010]]" by [[Shō Hirose]]''

:''Rather than recycle any of the crude animation from the English season 3 title sequence, the ''Transformers 2010'' title sequence was cobbled together from multiple toy [[commercial]]s and clips from ''[[The Transformers: The Movie]]''. Oddly, ''The Transformers: The Movie'' would not be released in Japan until 1989.''
[[File:TF2010TitleClip01.jpg|upright=1.1|thumb|It was a choice between "Cross of heat" or "BURNING HEART!" This won out.]]
Unicron's head orbits Cybertron as the Japanese title pops out of his broken eye (recycled from ''[[The Transformers: The Movie]]''). On an Earth highway, Ultra Magnus and several Autobots appear. Magnus transforms and fires his missiles at the approaching Galvatron and multiple Decepticons. Galvatron flies right through the flames, only to be socked in the jaw by Magnus. Galvatron transforms to cannon mode and returns fire. Elsewhere, Trypticon is approached by the [[Protectobot (G1)|Protectobot]]s, who transform and open fire on the city. Trypticon transforms first to battle station mode, then dinosaur mode. The Protectobots combine into [[Defensor (G1)|Defensor]] as Trypticon breathes fire in their direction. Metroplex arrives in mobile battle station mode and is attacked by Bruticus. Metroplex transforms to robot mode and returns fire (footage from the Metroplex commercial, also used in the English season 4 intro). In some other desert, [[Broadside (G1)|Broadside]] and [[Sandstorm (G1)|Standstorm]] show off their three transformations as they battle Blitzwing and Astrotrain. And yet elsewhere, the [[Predacon (G1)|Predacons]] mow down [[Sludge (G1)|Sludge]] and then pose on a cliff before combining into [[Predaking (G1)|Predaking]]. Inside Unicron, Rodimus Prime gives Galvatron the "end of the road" speech, picks him up and hurls him out into space. On Cybertron, Rodimus rallies a line-up of Autobots as the Japanese title appears (recycled from ''[[The Transformers: The Movie]]'').
{{-}}

===''The Headmasters''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Key animation''' [[Hidetoshi Ōmori]]
:'''Theme song:''' ''"[[The Headmasters (song)|The Headmasters]]" by [[Hironobu Kageyama]]''

:''The first completely original title sequence commissioned by [[TakaraTomy|Takara]]. Beginning with "[[Explosion on Mars!! Maximus Is in Danger]]", the Decepticons in the sequence would flash on and off as a tie-in with the light-gun game [[Video Challenger]].''
[[File:HeadmastersTitleSequence01.jpg|left|upright=1.1|thumb|Apply directly to the footage!]]
[[File:GalvyChallenger.gif|thumb|upright=1.1|Captain Powermaster and the Robots of the Future!]]
As the sun is eclipsed by a planet, the title appears on the screen. [[Chromedome (G1)|Chromedome]] and the Autobot [[Headmaster (technology)|Headmaster]]s head-on and fly toward the audience. Above Earth, the [[Fortress Maximus (G1)|Battleship Maximus]] transforms and deploys [[Blaster (G1)/Generation 1 cartoon continuity|Twincast]] and the [[Trainbot]]s. On the [[Moon (moon)|Moon]], Spike and Daniel Witwicky hop along the surface in their [[Exosuit]]s as [[Sixshot (G1)|Sixshot]] and the Decepticon Headmasters fly up behind them. In space, Galvatron, [[Scorponok (G1)|Mega Zarak]] and the Decepticon Headmasters open fire on the Trainbots, who combine into [[Raiden]]. The Autobot and Decepticon Headmasters then engage in a massive outer space firefight with lasers flying all over the place. Rodimus Prime is struck by a laser and injured, but is quickly shielded by Chromedome, who then blasts [[Soundwave (G1)/Generation 1 cartoon continuity|Soundblaster]] in the chest and sends him flying. [[Skullcruncher (G1)|Skullcruncher]] then attacks Chromedome with his sword, but is immediately deflected. The Terrorcons then arrive on the scene but are all blown up by the combined efforts of Raiden and the recovered Rodimus Prime. Sixshot and the remaining Decepticons are then driven back by a blast from [[Hardhead (G1)|Hardhead]]. The Autobot insignia then appears, and every Autobot that matters lines himself up in front of it, with Chromedome taking center point.
{{-}}

===''Super-God Masterforce''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Key animation:''' Masahiko Ōkura (second seqence only)
:'''Theme song:''' ''"[[Chōjin Masterforce no Theme]]" by [[Toshiya Igarashi]]''

====Title sequence #1====
[[File:Masterforce opening 1.jpg|225px|thumb]]
At a drive-in movie theater, [[Shūta Gō]] and [[Minerva (human)|Minerva]] prepare a computer, which projects the rest of the opening sequence onto the big screen for the theater's patrons. The title is revealed, standing atop a pedestal with spotlights illuminating it, before cutting away to a blue-tinged shot of human mode [[Metalhawk (G1)|Metalhawk]] racing across a field of anime speed-lines. The image is soon replaced with one of him in his [[Pretender]] armor, quickly joined by [[Phoenix (G1)|Phoenix]], [[Diver (G1)|Diver]] and [[Lander]] in theirs. The four Pretenders transform into [[robot mode]] and then fly into the screen. Jet mode Metalhawk and Phoenix fly around [[Ginrai (human)|Ginrai]]'s [[trailer]] in battle station mode as the [[Trainbot]]s soar by in the background, all in the sky above the Autobots' mountain headquarters. [[Buster (G1)|Buster]] and [[Hydra (G1)|Hydra]] fly by a dark castle in jet mode, and inset boxes appear onscreen revealing their names, ages and nationalities, before they engage Metalhawk and Phoenix in a dogfight. As Shūta and Minerva look on, worried, the two Decepticons merge into [[Darkwings]]. On the ground below, [[Lightfoot (G1)|Lightfoot]], [[Ranger]] and [[Road King]] come speeding into action, as an inset gives Lightfoot's details to the audience. Lightfoot races into a tunnel, where he is confronted by Pretender mode [[Dauros]], [[Gilmer]] and [[Blood]], the latter transforming to robot mode and opening fire. As Minerva cheers, Lightfoot transforms into robot mode and fire back, nailing Blood. Elsewhere, humans run in panic as a [[Tentakil (Masterforce)|Tentakil]] rampages through their city before combining with its fellow [[Seacon (Masterforce)|Seacons]] to form [[King Poseidon]]. Ginrai comes rolling onto the scene with the requisite inset box, transforms into robot mode and leaps into the air, avoiding King Poseidon's cannon fire and flattening the combiner with a kick. The projection ends with Ginrai and the four Autobot Pretenders standing on Ginrai's battle station, and the camera pulls back out to show Minerva and Shūta watching. The five Transformers onscreen leap towards the camera, and the two kids fall over as they come ''out'' of the screen and land in front of them. Shūta and Minerva right themselves and cheer.
{{-}}

====Title sequence #2====
[[File:Masterforce opening 2.jpg|left|225px|thumb]]
Ginrai and the [[Headmaster Junior]]s come running towards the audience on a white field ([[Cab (human)|Cab]] swings in on a rope), which dissolves to reveal the image of the Autobots' mountain headquarters. The quartet turn stage-left and jump into the air as flames fill the screen, segueing to the title on a background of green spotlights. Ginrai very dramatically dons his [[Godmaster (lifeform)|Godmaster]] armor just before King Poseidon comes bursting through a field of ice and shoots at him, prompting him to leap into the air and merge with his [[Transtector]] to become Super Ginrai. [[Mega]] and [[Giga]] appear against a black field, surrounded by rainbow-colored energy, then combine with their Transtectors into [[Overlord (G1)|Overlord]]. Human-form Road King, Lightfoot and Ranger slide across a sparkly green background, and their [[alternate mode|vehicle mode]] Transtectors roll by below them. Each one of the three fades away as his Transtector lines up below him, transitioning into close-ups of their cockpits, with their armored drivers now behind the wheel. The three Godmasters drive off the top of waterfall and transform into robot mode before they hit the ground below. Back at the battle, Ginrai flips King Poseidon and slams him into the tundra, where he explodes dramatically. Ginrai then turns, and the scene changes to a city, where Overlord shields himself against a blast from Ginrai's cannon. Overlord unleashes his own weapons, but Ginrai leaps over the volley and kicks Overlord in the face. Overlord spins and launches his "Mega Child" jet-shield to pursue Ginrai, but the Autobot whips around and knocks it out of the air before blasting Overlord some more, then finally bringing him down with a rain of punches and kicks. Cab, Shūta and Minerva are then seen driving [[Godbomber]] into action, and the drone launches into the air, linking up with Ginrai to form God Ginrai. A long pan up God Ginrai's body concludes with the Headmaster Juniors jumping from Godbomber's cockpit and being joined by Ginrai. They all join hands and run forward, with the images of God Ginrai and their mountain base in the background.
{{-}}

===''Victory''===
[[File:Victory title sequence.jpg|thumb]]
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Theme song:''' ''"[[Transformer V]]" by [[Kōji Kaya]] and Morinoki Children's Chorus''
The [[Brainmaster]]s roll across a blue grid and transform into [[robot mode]], quickly followed by the [[Breastforce]] doing the same, only on a red grid. A glowing "V" descends into shot, and the scene transitions to the show's title, with the V in place as part of the logo. [[Star Saber (G1)|Star Saber]] flies in space above the [[Earth]], as [[Deathsaurus (G1)|Deathsaurus]] wreaks havoc in a city down on the planet's surface. Star Saber [[stock footage|transforms to robot mode]] and lunges into battle with Deathsaurus, while the Brainmasters clash with the Breastforce. Elsewhere, the [[Dinoforce]] attack the Autobots' [[Rocket Base|Shuttle Base]], but are repelled by [[Galaxy Shuttle]]. [[Jan Minakaze]]'s face then fills the screen, and the camera zooms out to show him standing on a green grid, with an image of Earth hanging in space in the background. Galaxy Shuttle and the Brainmasters jump down from off-screen to join him, and then Star Saber's face fills the whole screen. The camera zooms out again, and the grid and other characters are gone, leaving only Star Saber standing before the Earth. He swings his sword and poses dynamically.
{{-}}

===''Zone''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Theme song:''' ''"[[Transformer Z no Theme]]" by [[Ichirō Mizuki]]''
[[File:Zone title sequence.jpg|left|225px|thumb|Is he union?]]
[[Emusa]] cues the beginning of the sequence by popping up with a clapperboard. The [[Jet Patrol Team]] and [[Sunrunner (Zone)|Sunrunner]] come flying out of the sunset, over the ocean, followed by the huge form of [[Dai Atlas (G1)|Dai Atlas]], who fills the whole screen. By the time Dai Atlas has passed, the scene has changed to a shot of [[Micro|Planet Zone]] from space, before the title card appears. [[Violengiguar]] whirls in space, and from the folds of his cloak, the [[Nine Great Demon Generals]] emerge. Dai Atlas transforms from jet to [[robot mode]], while [[Sonic Bomber (G1)|Sonic Bomber]] destroys some kind of flying monster, then transforms to robot mode himself. The [[Rescue Patrol Team]], [[Battle Patrol|Battle Patrol Team]], and [[Race Car Patrol|Race Car Patrol Team]] prepare for action. The [[Rocket Base]]'s Galaxy Rocket flies through space, flanked by the Jet Patrol Team, while on Zone's surface, the other [[Micromaster]]s ride the Rocket Base itself into battle. [[Moonradar (G1)|Moonradar]] and [[Rabbicrater]] pose in front of a large "Z", then drive through a field, just behind [[Cain]] and [[Akira Serikawa]], who are hand-in-hand. [[Zone Base]] transforms into battle mode as Cain, Akira, and Emusa leap through the air excitedly, while Dai Atlas dodges his way around a series of explosions. He emerges from the dust of the explosions in drill tank mode and lunges towards the monster that is attacking him, drilling right through and destroying it. Dai Atlas and Sonic Bomber land in front of Zone Base, Cain and Akira pop up in front of them, and then Emusa reappears with his clapperboard to signify that it's all over.
{{--}}

==''Beast Wars'' (English)==
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"Beast Wars Theme" by [[Robert Buckley]]''

:''All three seasons of ''Beast Wars'' use the show's main theme music for the intro sequence, accompanied by occasional shouts of "''Beast'' Wars!" The initial intro for Season 1 was 30 seconds in length, while a later verison, as well as the intros for Seasons 2 and 3, doubled it to a full minute by extending the musical theme. With the exception of the logo's appearance, the intro sequences do not use any original animation and instead are composed of clips from the series.''

===Season 1 (short version)===
[[File:BeastWarsS1Intro.jpeg|thumb|upright=1.4|Who. Stole. My. [[Rubber Ducky|'''Rubber. Ducky?!''']]]]
A brief series of clips explaining the series' premise are shown: The ''[[Axalon (BW)|Axalon]]'' and ''[[Darksyde (BW)|Darksyde]]'' emerge from a [[unspace|transwarp]] portal and crash on prehistoric [[Earth]]. On board the [[Predacon (BW)|Predacon]] ship, a computer analyzes the crew's new [[beast mode]]s, and a [[DNA scanner]] scans a rhinoceros and gorilla. A brief shot of [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] growling in beast mode is quickly overtaken by the appearance of the title logo, and "Beast Wars!" is heard. Several clips are then played showcasing various characters in the series: [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]] oversees his Predacon troops, [[Cheetor (BW)|Cheetor]] and [[Waspinator (BW)|Waspinator]] transform into [[robot mode]], the Predacons launch an attack, [[Rattrap (BW)|Rattrap]] takes cover behind a boulder, [[Tarantulas (BW)|Tarantulas]] fires his leg-guns, and Waspinator and [[Terrorsaur (BW)|Terrorsaur]] are hit by an explosion. Finally, Megatron and Optimus Primal both transform into robot mode and briefly struggle before the logo appears again, along with another chant of "Beast Wars!" accompanied by various animal cries.

===Season 1 (long version)===
The long version of the intro features more clips of the ''Axalon'' and ''Darksyde'' as the ships exchange fire before crashing onto Earth. After Megatron's console analyzes his robot mode, the ''Darksyde'' deploys its DNA scanner, detects dinosaur bones, and selects a T-rex beast mode for Megatron. The ''Axalon'' deploys its scanner as well, and its scan detects the rhino and gorilla. A computer screen shows these beasts, along with a rat. We then see the Maximals (with [[Dinobot (BW)|Dinobot]]) and Predacons facing off against each other in their beast modes. There is a close-up of Dinobot and then Cheetor in their beast modes. Megatron shakes his fist. Dinobot in robot mode jumps into action to defend the ''Axalon''. Cheetor is ambushed by Tarantulas. Terrorsaur endures a [[Power Surge (episode)|power surge]]. Tarantulas attempts to bite Rattrap. Waspinator flies into the screen. [[Rhinox (BW)|Rhinox]] analyzes a scan. The Predacons stand before the [[Standing Stones]]. The logo then flies into view over Optimus Primal as in the short opening, complete with the "Beast Wars!" chant. In succession, Megatron, Optimus Primal (accompanied by the "Beast Wars!" chant again), Dinobot and Cheetor (who is outrunning an explosion) transform into robot mode. Megatron smirks as he fires. Optimus Primal evades an attack in flight mode. Rhinox transforms into robot mode. Optimus Primal and Rattrap are falling from the [[flying mountain]]. The energon crystal in the Standing Stones explodes. The Maximals and Predacons in beast mode charge at each other in a field of raw energon. The title once again flies into view, ending the opening.

===Season 2===
[[File:BeastWarsS2Intro.jpg|left|225px|thumb|Like a treasure from a sunken pirate wreck.]]
The first 40 seconds of the intro are dedicated to clips summarizing [[Other Voices, Part 1]], [[Other Voices, Part 2]], and [[Aftermath]]. We begin with an opening shot of Earth. After Optimus Primal is interrogated by the [[Vok]] (using [[Unicron/Generation 1|Unicron]]'s head as their avatar), a beam shoots out from the [[Bio-Dome]], hitting Earth's fake second moon and revealing it to be the [[Planet Buster]]. The [[Maximal]]s, [[Cheetor (BW)|Cheetor]] in particular, are shown reacting to this. Optimus flies the [[transwarp cell]] to destroy the Planet Buster, but Megatron's face appears on the screen, taunting him. Optimus hits the pod's door futilely as it collides with the Planet Buster, destroying him and unleashing the [[quantum surge]]. The title logo appears and a chant of "Beast Wars!" is heard.

Rattrap, Cheetor, and Megatron are shown being transmetallized by the surge, while Terrorsaur's hand sinks into the lava as "Beast Wars!" is chanted again. Finally, a rapid montage of clips of (most of) the characters is shown, several in their new [[Transmetal]] forms: Megatron, Tarantulas, Rattrap, Cheetor, Rhinox, [[Quickstrike (BW)|Quickstrike]], [[Silverbolt (Fuzor)|Silverbolt]], Dinobot, Waspinator, [[Inferno (BW)|Inferno]], and... Tarantulas again. The logo then appears and "Beast Wars!" is uttered a third time.

===Season 3===
[[File:BeastWarsS3Intro.jpg|thumb|upright=1.4|He truly is a Big Bot now.]]
The sequence begins with a brief all-new rendering of the Axalon and Darkside crashing on Earth, then cycles back into reused footage, including the "sunrise lineup" sequence that had already been used in season 2. We are then shown [[Optimus Prime (G1)|Optimus Prime]]'s eyes flickering to life, his [[spark]] being removed from its container, Optimus Primal's new "Optimal" body, and Megatron raging amidst the time storm, giving us a (very) brief summary of the events of [[The Agenda (Part III)]] and [[Optimal Situation]]. Several random scenes are then played: Megatron firing a blast from his tail-cannon, Rattrap leaping to avoid it, the [[subaquatic stealth vessel]] exploring the ''Axalon''{{'}}s ruins, [[Depth Charge (BW)|Depth Charge]] blocking some energy blasts with his fins, [[Rampage (BW)|Rampage]] running from the crashing [[transwarp cruiser]], Megatron roaring in beast mode, Rattrap riding atop a large missile from the transwarp cruiser, Silverbolt landing on the ground and brandishing his feather missiles, Tarantulas in vehicle mode riding alongside the [[cyber raptor]]s, the [[Ark (G1)|Ark]] taking off from [[Cybertron (planet)|Cybertron]], Rhinox landing on the floor of the cavern in [[Mount St. Hilary]], Rampage rolling off a cliff and crushing a device that Inferno and Quickstrike have been building, Rattrap swinging in through the roof of the transwarp cruiser to attack Tarantulas, and a cyber raptor menacing an [[anthropoid]].

All of that in 30 seconds. Yeesh.

The title logo then appears, along with the customary shout of "Beast Wars!" More scenes appear: [[Blackarachnia (BW)|Blackarachnia]] presenting the Ark to Silverbolt, Depth Charge emerging from the water to a second cry of "Beast Wars!", Rhinox and Rattrap running from some energy blasts, Rampage jumping off a cliff into the water below, Tarantulas cackling in his lair, Optimus Primal transforming to jet mode and zooming off, Rattrap in vehicle mode driving across the ground, Blackarachnia being dropped off by Waspinator, Quickstrike transforming into beast mode, Rampage transforming into robot mode (boy, he sure shows up a lot in this one, huh?), Optimus Primal using his large arms to protect the other Maximals from a cave-in, Megatron transforming into beast mode, and finally Optimus Primal activating his chest-mounted blasters and laser sight. The title logo appears along with the usual chant.

===Rhino home video versions===

{{stub}}

==''Beast Wars'' (Japanese)==

===''Beast Wars''===
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[War War! Stop It|WAR WAR! STOP IT]]" by [[Banana Ice]]''

:''The Japanese ''Beast Wars'' opening largely uses the same footage as the long version of the English Season 1 opening, with additional footage from early episodes.''

The first 19 seconds of the Japanese ''Beast Wars'' opening is identical to the long version of the English Season 1 opening, with the ''Axalon'' and ''Darksyde'' exchanging fire, crash-landing, and the DNA scanners being deployed. After the shot of the Maximals and Predacons in their beast modes, Optimus Primal in beast mode points toward the viewer. An explosion is superimposed over Megatron's head. We then see the close-ups of Dinobot and Cheetor, followed by Optimus Primal and Rattrap riding on Rhinox's back. Dinobot leaps into action and Tarantulas ambushes Cheetor. We then see Rattrap (in beast mode) riding on Optimus Primal's back in flight. The clips form the English long opening are shown from Tarantulas attacking Rattrap to Optimus Primal's growl, but instead of a logo, the close-up on Primal's face cuts to the Predacons firiing missiles. Rattrap transforms, and Rhinox fires his [[Machine gun|Chainguns of Doom]]. The scenes are then identical from the English long opening from Megatron's transformation into robot mode to the two sides charging at each other in the energon field, when the Japanese title logo appears. The logo is followed by additional scenes: Waspinator firing on Cheetor, Optimus Primal punching Megatron, a large explosion, the Maximals transforming into robot mode, and a pan out from Optimus Primal's [[Beast Wars (Part 2)|declaration that the Beast Wars have begun]], before closing on a shot of the Maximals in robot mode in front of the ''Axalon''.

===''Beast Wars Metals''===
====Title sequence #1====
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Tamashii no Evolution]]" by [[Hironobu Kageyama]]''

:''The first ''Beast Wars Metals'' opening uses almost entirely different footage from Season 2 than the English opening, with the only common clips being Megatron's roaring transformation, Silverbolt's howl, and the spooky backlit reveal of Tarantulas. The title logo does not appear until one minute and 23 seconds in.''

Panning downward to Earth from space, the camera zooms into the atmosphere and through the clouds. The [[Transwarp cruiser]] flies over a valley as we zoom in to the cockpit to see the Maximals standing behind [[Ravage (G1)|Ravage]] at the controls. (from The Agenda, Part 2) Cut to Dinobot, Transmetal Rattrap, Silverbolt, Transmetal Cheetor, Rhinox, and Transmetal Optimus Primal transforming into robot mode one by one. Primal lands on a rock face in front of Dinobot and Rhinox and reaches behind his back for his maces. Silverbolt flexes his wings forward as Cheetor and Rattrap ready themselves for a fight. Megatron and the Predacons stand before a sunset. Megatron is then seen roaring while in flight mode before transforming into robot mode. Optimus Primal then transforms into his flight mode. Silverbolt swoops downward, wing blades in hand. Inferno pulls out his flamethrower. Ratbat is seen riding a rocket through a burning scene. Dinobot unsheaths his blade with the sun behind him. The camera than zooms in on Quickstrike's cobra head hissing. Silverbolt in beast mode howls in front of the moon. Dinobot fires his eye beams. Cheetor flies past a cloud. Tigatron maximizes. Transmetal Tarantulas is revealed. Cheetor, Rhinox, and Optimus Primal appear one by one in robot mode, and then Optimus appears in beast mode as the other Maximals appear behind him. With Tarantulas in front, the other Predacons transform into robot mode, zooming in on Megatron. Rattrap transforms into beast mode. Blackarachnia is tossed by an explosion. Quickstrike stands atop Rampage's transport mode. Silverbolt, Ratbat, and Cheetor transform into robot mode. Quickstrike transforms into robot mode. Silverbolt transforms mid-flight. Rattrap in transport mode talks to Rhinox in beast mode. Dinobot transforms into beast mode. We then see Dinobot in robot mode under a full moon, holding a large rifle. Megatron whips his tail weapon forward. Tarantulas operates a console. Silverbolt aims his wingtips forward. Dinobot, Cheetor, and Rattrap confront the Predacons with heavy weapons as the image fades to a sepia-tone still. Primal flies down and transforms. The title appears. The Maximals fly or run off together in beast mode, and then the camera zooms back out from the clouds into space as a distant star twinkles.

====Title sequence #2====
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Sennen no Soldier]]" by Hironobu Kageyama''

:''The second opening also features a much different selection of clips than the English Season 3 opening. The title logo appears much earlier, however, just six seconds in. Common clips are Depth Charge's deflections, Rattrap's evasion, Blackarachnia's landing, and Quickstrike's transformation.''

After a brief clip of the Axalon and Darksyde approaching Earth, we see Optimal Optimus clenching his right fist. We then see him in flight mode attacking Transmetal 2 Megatron, who is breathing fire at him before the two transform to trade blows. After the title logo, Primal and Megatron square off again. Primal takes flight in robot mode. Cheetor flies in, transforms, and shoots. Rampage transforms into transport mode. Ratbat in robot mode rides Silverbolt in flight. Inferno is dual-wielding while flying. Primal fires his chest cannons. [[Dinobot II]] transforms into beast mode, and Primal does the same. Waspinator points. Transmetal 2 Cheetor in beast mode runs into view, using his rocket booster. [[Tigerhawk]] flies toward the screen. Rhinox pilots the Ark's shuttle. Depth Charge deflects enemy fire. Rattrap performs evasive maneuvers. Blackarachnia lands and prepares to attack. Quickstrike transforms into beast mode. Rampage transforms into robot mode as electricity flows around him. Primal and Cheetor fly over water. Silverbolt puts a wounded Blackarachnia on his back. Depth Charge cocks his weapon. We then see a crowd scene of Silverbolt, Rhinox, Transmetal 2 Blackarachnia and Cheetor, and Rattrap. The makeshift doors to the cave containing the Ark open deploying the Maximals while under attack. Transmetal 2 Cheetor transforms into beast mode and roars. Transmetal 2 Blackarachnia transforms into robot mode. Depth Charge and Silverbolt fly into view. Rattrap gives Rhinox a playful nudge. Primal transforms mid-flight. Dinobot II turns around. Transmetal 2 Megatron speaks in dragon mode. Tigerhawk hovers. The Maximals charge into view. Silverbolt transforms. Tarantulas transforms into transport mode. Depth Charge transforms into beast mode. Primal flies in front of the Maximals over the magma field inside Mt. St. Hillary. Dinobot II attacks Depth Charge. The camera zooms in on Transmetal 2 Cheetor's face. Depth Charge swims from the underwater remains of the Axalon. Transmetal 2 Blackarachnia transforms into beast mode. Transmetal 2 Megatron spreads his arms and wings out. Primal and Silverbolt fly by. Another crowd shot of Transmetal 2 Blackarachnia, Silverbolt, Transmetal 2 Cheetor, and Rattrap, as Silverbolt salutes a landing Primal. The opening ends on a closeup of Optimus Primal's robot mode face.

===''Beast Wars II''===
====Title sequence #1====
:'''Animation:''' ''[[Ashi Productions]]''
:'''Theme song:''' ''"[[Get My Future|GET MY FUTURE]]" by [[Cyber Nation Network]]''

:''Most of the first ''Beast Wars II'' title sequence is composed of clips from "[[The New Forces Arrive!]]", along with [[stock footage]] of transformations and special attacks.''
[[File:Bwii title sequence1.jpg|left|thumb|upright=1.1|Invisible hot metal flooring.]]
Glowing, yellow outlines of the individual letters of the ''Beast Wars'' logo fall into shot in front of the silhouette of [[Gaia]], shifting to full color as a large "II" rises up behind them, followed by the "Super Lifeform Transformers" logo. Light dawns on [[Lio Convoy]], who turns around to face the approaching [[alternate mode|vehicle mode]] [[Predacon (BW)|Predacons]]. [[Megastorm]] fires a blast that sends [[Bighorn]] sprawling off the top of the ''[[Galvaburg II]]'', and Lio Convoy unleashes his wrist cannons and fires back before jumping down to a rocky shoreline and looking up to watch the ''[[Yukikaze (BW)|Yukikaze]]'' fly by overhead. Scenes of the ''Yukikaze'' coming under fire when it arrived on Gaia and the Maximals leaving the damaged craft in escape pods play, followed by shots of Lio Convoy in lion mode posing heroically, the ''Galvaburg'' drifting in front of the [[Moon (moon)|moon]], and [[Scuba]] carrying [[Diver (BW)|Diver]] and [[Tasmania Kid]] through a body of water. [[Moon (BW)|Moon]] and [[Artemis]] appear, and when Moon tries to crowd Artemis out of shot, she clobbers him with her hammer. Stock footage of [[Apache]], Bighorn, Diver, Scuba and [[Starscream (BW)|Starscream]]'s transformations follow, after which Starscream rides tank mode [[BB]] into battle and the Maximals return fire. The heroes are then bombarded by bolts of purple lightning fired by the ''Galvaburg II'', and Lio Convoy leaps to their aid. The camera pans out on a still shot of the assembled Predacons, Scuba and Diver unleash their special attacks, and the camera pans out on a still shot of the Maximals.
{{-}}

====Title sequence #2====
:'''Director:''' Yutaka Arai
:'''Key animation:''' [[Munetaka Abe]], Koichi Hatsumi, Ryoji Nakamori, Takahiro Yamada, Yoshiharu Sugai
:'''Animation:''' ''[[Ashi Productions]]''
:'''Theme song:''' ''"[[Super Voyager|SUPER VOYAGER]]" by Cyber Nation Network''
[[File:BWIIOP2.jpg|thumb|upright=1.4]]
The ''Beast Wars'' logo fades into shot, followed by the II symbol. The logo then shifts from grey to yellow. A small shooting star appears, revealing the "Super Lifeform Transformers" logo. Against the background of a far-off galaxy, [[Lio Junior]], [[Skywarp (BW)|Skywarp]] and [[Santon]] transform. The three are then fired from the ''Yukikaze'' in the form of streams of light. The camera pans out from a translucent Galvatron. Lio Junior draws his weapon and swings it. He is then seen alongside Santon and Skywarp in their light forms, about to enter Gaia's atmosphere. Artemis, Moon and [[NAVI]] briefly flash on screen. Gigastorm rears up, surrounded by rays of sunlight. Shots of Lio Convoy and Galvatron transforming are shown, followed by Lio firing his wrist missiles. From a still shot of drill mode Galvatron, the camera pans up to reveal Gigastorm and the ''Galvaburg II''. This is followed by stock footage of Apache, Bighorn, Tasmania Kid, Diver and Scuba transforming. Lio Convoy appears in a field, transforms to [[beast mode]], and begins to run. He is joined by Lio Junior and the other Maximals. The Lios are then shown on a windy cliff, staring out across a valley, with a close-up of Lio Convoy's face, followed by an underside shot of Skywarp rising towards the sun. [[Magnaboss (BWII)|Magnasboss]] combines against a background of stars. This is followed by a panning shot of [[BB|Max-B]], [[Dirge (BW)|Dirgegun]], [[Thrust (BW)|Thrustor]] and [[Starscream (BW)|Hellscream]]. Stock footage is shown of [[Tripledacus]] and [[God Neptune]]. Galvatron is then shown in his dragon mode. This followed by Gigastorm running in place in front of a background featuring Galvatron's face and dragon form. Water erupts from the ground as the [[Tako Tank]] rises up. The camera then pans out of a group shot of all the Maximals, followed by Lio Convoy turning to face the camera.
{{-}}

===''Beast Wars Neo''===
====Title sequence #1====
:'''Animation:''' ''[[Ashi Productions]]''
:'''Theme song:''' ''"[[Love For Ever: Kimi o Mamoru Tame ni|Love For Ever —Kimi o Mamoru Tame ni—]]" by [[M.C.R.]]''
[[File:BigConvoyTitleSequencePoint01.jpg|thumb|left|upright=1.4]]
A planet similar to Gaia is shown. The screen goes black before revealing a spotlight on Big Convoy's back. He is then shown flying through the sky. Magmatron appears, translucent against a background of space, firing random laser blasts. This is followed by stock footage of Big Convoy firing his Big Cannon. The "Beast Wars" emblem flies into the middle of the screen, followed by the "Super Lifeform Transformers" and "Neo" logos. In space, the ''Gung Ho'' launches the Maximals at a planet. They are shown walking through a valley, before looking shocked against an anime speedline background. [[Guiledart]] and [[Saberback]] appear in their [[beast mode]]s. The camera then pans across the Predacons in their [[robot mode]]s, with flames in the foreground. The Maximal emblem appears. A line drawing of Big Convoy is superimposed over it and then filled with colour. Superimposed over this are shots of the heads of Landsaurus, Skysaurus, and Seasaurus, with Magmatron appearing in front of these. Recycled episode footage of Big Convoy and the Maximals fighting Magmatron and the Predacons is show. Big Convoy points at the audience. The screen splits to reveal a group shot of the Maximals.
{{-}}

====Title sequence #2====
:'''Director:''' [[Masahiro Yamane]]
:'''Key animation:''' [[Munetaka Abe]], Hideki Fukushima, Kōji Itō, Naoki Aisaka, Ryoji Nakamori, Satoshi Shigeta, Sayuri Sugitou, Tatsuya Oka, Tetsuya Yanagisawa
:'''Animation:''' ''[[Ashi Productions]]'', ''Studio Partner'' (titles)
:'''Theme song:''' ''"[[Love For Ever: Kimi o Mamoru Tame ni|Love For Ever —Kimi o Mamoru Tame ni—]]" by [[M.C.R.]]''
[[File:LoveIsHere01.jpg|thumb|upright=1.4|Love is here... and it BUURRNSS!!]]
A sun is shown. As flames rise from it, one dissipates as a heavily shadowed [[Big Convoy]] passes through it and flies at the screen. The camera closes on his face as the shadow disappears. The ''[[Gung Ho]]'' passes by the screen and warps away as shots of the Maximals pan across screen. The "Beast Wars" emblem flies into the middle of the screen, followed by the "Super Lifeform Transformers" and "Neo" logos. On a planet with no atmosphere, Big Convoy in his mammoth mode faces off against [[Magmatron|Landsaurus]]. The camera then pans over Magmatron's three [[beast mode]]s before revealing the upper torso of his robot mode. [[Break]] dives into some water, [[Colada]] strikes at the screen from some grass, and [[Stampy (BW)|Stampy]], [[Heinrad (BW)|Heinrad]] and [[Longrack (BW)|Longrack]] run at the screen. Stock footage of Big Convoy and Magmatron transforming is shown, which moves partway through Magmatron's transformation into a mosaic of himself, Guiledart, Archadis, and Saberback transforming. Colada then shoots flames at the top left of the screen against a background of anime action lines. Stock footage of the Maximals including [[Mach Kick]] transforming is then shown, before panning across head shots of the original ''Gung Ho'' crew. Big Convoy and Magmatron then appear, battling in space above a planet before Big Convoy pushes them both into the atmosphere. Break bursts from an iceberg and fires missiles at the screen, followed by Longrack doing the same in a field. Big Convoy in space blasts Magmatron. The camera shows the [[Energon Matrix]], followed by Big Convoy drawing the [[Big Cannon]] and firing. Big Convoy is then shown in the foreground with his crew in the background left.
{{-}}

====Title sequence #3====
:'''Director:''' [[Masahiro Yamane]]
:'''Animation:''' ''[[Ashi Productions]]'', ''Studio Partner'' (titles)
: '''Key animation:''' Munetaka Abe, Hideki Fukushima, Kōji Itō, Naoki Aisaka, Ryoji Nakamori, Satoshi Shigeta, Sayuri Sugitou, Tatsuya Oka, Tetsuya Yanagisawa (same as above)
:'''Theme song:''' ''"[[Love For Ever: Kimi o Mamoru Tame ni|Love For Ever —Kimi o Mamoru Tame ni—]]" by [[M.C.R.]]''
A sun is shown. As flames rise from it, one dissipates as a heavily shadowed [[Big Convoy]] passes through it and flies at the screen. The camera closes on his face as the shadow disappears. The ''[[Gung Ho]]'' passes by the screen and warps away as shots of the Maximals pan across screen. The "Beast Wars" emblem flies into the middle of the screen, followed by the "Super Lifeform Transformers" and "Neo" logos. On a planet with no atmosphere, Big Convoy in his mammoth mode faces off against [[Magmatron|Landsaurus]]. The camera then pans over Magmatron's three [[beast mode]]s before revealing the upper torso of his robot mode. [[Break]] dives into some water, [[Colada]] strikes at the screen from some grass, and [[Stampy (BW)|Stampy]], [[Heinrad (BW)|Heinrad]] and [[Longrack (BW)|Longrack]] run at the screen. Stock footage of Big Convoy and Magmatron transforming is shown, which moves partway through Magmatron's transformation into a mosaic of all the [[Predacon (BW)|Predacons]] and [[Blentron]]s transforming. Colada then shoots flames at the top left of the screen against a background of anime action lines. Stock footage of the Maximals including [[Mach Kick]] transforming is then shown against a background of space, before panning across head shots of the original ''Gung Ho'' crew. Big Convoy and Magmatron then appear, battling in space above a planet before Big Convoy pushes them both into the atmosphere. Break bursts from an iceberg and fires missiles at the screen, followed by Longrack doing the same in a field. Big Convoy in space blasts Magmatron. The camera shows the [[Energon Matrix]], followed by Big Convoy drawing the [[Big Cannon]] and firing. Big Convoy is then shown in the foreground with his crew in the background left.
{{-}}

==''Beast Machines''==
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Phat Planet]]" by [[Leftfield]]''

:''A single intro sequence was used for the entirety of both seasons of the series. Similar to its predecessor, the sequence consists almost entirely of footage from the show's first season.''
[[File:BeastMachinesIntroFaceoff.jpg|left|thumb|260px|Time to save the world and alienate half the fanbase!]]
The camera zooms in on [[Cybertron (planet)|Cybertron]]. [[Cheetor (BW)|Cheetor]] and [[Rattrap (BW)|Rattrap]] are shown stepping out of the light of the [[Oracle (BM)|Oracle]] in their new [[technorganic]] bodies, before looking back at [[Blackarachnia (BW)|Blackarachnia]], who has done the same. [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]]'s new form is shown as well. A squad of [[Cycle Drone]]s rides through the tunnels towards the Oracle's chamber, and the [[Maximal]]s prepare to face them. On the surface, an army of [[Tank Drone]]s drives over the upwards-facing camera; one slides to a halt and fires its cannon. The Maximals duck as an explosion erupts above their heads. [[Megatron (BW)|Megatron]], shown wearing his new [[control harness]], scowls. The camera zooms in on Optimus Primal's eye as he has a vision from the Oracle, then back out to show him transforming into robot mode. The three [[Vehicon general]]s appear, Blackarachnia and Cheetor are both shown in robot mode in the middle of the city, and the camera zooms out to a brief image of a [[spark]] before it morphs into the title logo, and a low voice utters "Beast Machines".

{{note|Curiously, certain versions of the intro, such as the one seen on the [[Shout! Factory]] release and [[Tubi]], feature widescreen footage squished down to a 4:3 aspect ratio. The only native 4:3 footage is the last shot of Cheetor as the camera pans out to the logo. Given the intro is made up of clips from episodes of the first season, it's entirely possible that widescreen versions of these episodes existed at one point, but have never seen public release.}}

{{--}}
===Japanese version (''Beast Wars Returns'')===
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Phat Planet]]" by [[Leftfield]]''

[[File:Beast Wars Returns title sequence production credit.jpg|right|thumb|260px]]
The ''Beast Wars Returns'' title sequence is identical to the ''Beast Machines'' title sequence used in Western broadcasts of the show. The only visual difference is an overlay of Japanese credits and a new Japanese language logo. Though "Phat Planet" was retained as the theme, hearing it would be a challenge, as every broadcast of the ''Beast Wars Returns'' intro featured the cast of characters chatting amongst themselves, typically engaging in silly conversations or saying things that somehow related to the plot of the episode.

{{--}}

==''Robots in Disguise'' (2001)==
:'''Animation:''' ''[[Studio Gallop]]'', ''[[Dong Woo Animation]]'', ''[[Saban Entertainment]]'' (CGI)
:'''Theme song:''' ''Robots in Disguise'' theme by [[Shuki Levy]] and [[Haim Saban|Kussa Mahchi]]

:''The ''Robots in Disguise'' opening is composed entirely of clips taken from the series. The only new material is superimposed on existing footage: the show's logo and two pairs of inset windows.''
[[File:Rid titlesequence.jpg|left|thumb|225px|Through the magic of the Cybernet Space... Dodecahedron?]]
The ''Robots in Disguise'' logo unfolds as the camera zooms through the subterranean tunnels of the [[Global Space Bridge]]. [[R.E.V.]], [[Crosswise (RID)|Crosswise]] and [[Ironhide (RID)|Ironhide]] transform and drive forward. The [[Autobot Brothers]] drive through a loop on the Global Space Bridge roadway. [[Optimus Prime (RID)|Optimus Prime]] and the Autobot Brothers transform to [[robot mode]] one after the other, and [[Koji Onishi|Koji]] runs towards the camera. [[Ultra Magnus (RID)|Ultra Magnus]] swoops out of the sky, scattering the [[Commando (RID)|Commando]]s, followed anachronistically by the Commandos transforming to robot mode. Stock footage of [[X-Brawn]] and [[Midnight Express (RID)|Midnight Express]]'s transformation sequences play in small windows overlaid on top of a shot of Optimus Prime posing. R.E.V. emerges from his billboard hiding place and transforms to robot mode. [[Sky-Byte (RID)|Sky-Byte]] transforms to shark mode and grabs up the [[Plutonium Energy Generator]] in his jaws. [[Megatron (RID)|Megatron]] transforms to dragon mode and shoots bolts of flame at Optimus Prime. Inset windows containing clips of [[Slapper (RID)|Slapper]] and [[Scourge (RID)|Scourge]]'s transformation stock footage appear over footage of Megatron's transformation to bat mode. [[Gas Skunk]] fires his left laser, and [[Prowl (RID)|Prowl]] and X-Brawn dodge it. Optimus Prime fires his shoulder-mounted missile launchers, then launches his [[Flying Fist]] over Koji's head, and a blast sends Megatron sprawling. Optimus Prime stands behind the show's logo, as the three Autobot Brothers jump down to stand beside him and they all pose together.
{{-}}

===''Car Robots''===
:'''Director:''' [[Masahiro Yamane]]
:'''Key animation:''' Hiroshi Masuda, Eiji Komatsu, Katsumi Hiroe, Satoshi Shigeta, Yuki Kinoshita
:'''Animation:''' ''[[Studio Gallop]]'', ''[[Dong Woo Animation]]''
:'''Theme song:''' ''"[[Honō no Overdrive: Car Robot Cybertron|Honō no Overdrive ~Car Robot Cybertron~]]" by [[Kōji Wada]]''
[[File:Carrobots titlesequence.jpg|thumb|225px|BURNING CGI JUSTICE]]
Silhouettes of [[Optimus Prime (RID)|Optimus Prime]], [[X-Brawn]], [[Prowl (RID)|Prowl]] and [[Side Burn (RID)|Side Burn]] scroll past a pair of wailing red siren strobe lights. A shot of Optimus Prime in [[alternate mode|vehicle mode]] speeding down a city street towards the camera is followed by a slow pan across the rooftops of the city, on top of which the ''Car Robots'' logo appears. Optimus Prime continues on his way, coming face to face with a [[Computer-generated imagery|CGI]] dragon mode [[Megatron (RID)|Megatron]], while the [[Autobot Brothers]] zoom into the [[Global Space Bridge]] on their way to join him. Prime (briefly rendered in CGI himself) transforms to robot mode and opens fire on Megatron, then is attacked by the [[Predacon (BW)|Predacons]] and retaliates by blasting [[Sky-Byte (RID)|Sky-Byte]] with his "Blaze Baster" attack. Prime transforms into [[Super Mode]] and holds [[Koji Onishi|Koji]] and [[T-AI]] in his hand, while CGI versions of the Autobot Brothers arrive on the scene and transform. [[Team Bullet Train]] are shown driving along, and the CGI Megatron transforms into robot mode, before the sequence ends on a group shot of Prime, the Autobot Brothers and Team Bullet Train standing on a starfield, with Super Mode Prime superimposed on the background.

{{note|A slightly modified version of this opening was introduced with "[[Sideburn's Obsession]]" that [[:File:Carrobots cgi intromod.jpg|replaced the cel-animated renditions of Team Bullet Train]] towards the end of the sequence with CGI counterparts.}}
{{-}}

==Unicron Trilogy (English)==
===''Armada''===
{{bigquote|The war between the Autobots and the Decepticons rages on as they struggle to retrieve the prized Mini-Cons. There are new and more powerful Mini-Cons surfacing every day. If the Decepticons prove victorious, then Megatron and his enslaved Mini-Cons will control the universe. The Earth's only chance for a peaceful cosmos is for Optimus Prime and the Autobots to destroy their enemy and free all Mini-Cons. Now, get ready for a new battle...|The narrator|[[Transformers: Armada (cartoon)|Armada]]'s opening credits}}
:''The footage used in the ''Armada'' intro is pulled entirely from the first few minutes of the series premiere episode, "[[First Encounter]]."''
The intro shows the audience a battle in space between the Autobots and the Decepticons until the [[Exodus (Armada)|ship]] containing the [[Mini-Con]]s enters a [[space bridge]]. On the other side, the ship crash-lands on the [[Moon (moon)|moon]], sending a part of the ship hurtling towards prehistoric [[Earth]]. The ship part ejects the Mini-Cons all across the globe before crash-landing into the planet. An aerial time-lapse shot of the surface shows the environment around the piece changing over the years before the camera pans out to a shot of the Earth from space. The Autobot logo appears, ending the intro.

The show primarily used the narration quoted above, but the exact phrasing would sometimes change between episodes, with some such as "[[Decisive Battle]]" having their own specific narration. Some episodes also featured accompanying sound effects for the action on-screen, whereas most were silent aside from the theme song and narration. In some early episodes, the show used an alternate opening with the same footage but a different narration by [[Rad White]], again with some minor variances in verbiage between episodes:
{{bigquote|Hi! My name's Rad, and I want to tell you about the Transformers: two races of mechanical beings from another world! There's the Autobots, the good guys, and then the Decepticons, a bunch of greedy bullies. They're all fighting over a smaller race of robots called the Mini-Cons. The Mini-Cons crash-landed on Earth thousands of years ago, and they're scattered all over the planet! The Decepticons want to enslave them and use them to increase their power, but the Autobots will put a stop to ''that'' evil plan!|[[Rad White]]| The alternate intro}}

===''Armada: The Unicron Battles''===
{{bigquote|The battlefield has shifted! The Autobots and Decepticons are racing through space to face the greatest evil the Transformers have ever encountered. They have entered... The Unicron Battles!|The narrator|''The Unicron Battles'' opening credits}}
:''Beginning with the episode "[[Depart]]," this title sequence promoted the [[Transformers: Armada (toyline)|Unicron Battles]] subline imprint in late 2003. The opening blends footage from the first Japanese intro and a few later episodes of the series.''
Super mode [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] fires a Maximum Blast from his rifle, followed by the Autobot and Decepticon [[insignia]]s turning into Optimus and [[Megatron (Armada)/Cartoon continuity|Megatron]], respectively. Optimus knocks the [[Star Saber (Armada)|Star Saber]] out of Megatron's hands, and [[Hot Shot (Armada)|Hot Shot]] catches it and twirls it around as [[Starscream (Armada)/Cartoon continuity|Starscream]] attacks him. As the Autobots and Decepticons float through space towards [[Unicron]], Megatron is reformatted into Galvatron, while Starscream and Hot Shot receive new armor. Galvatron attacks Optimus with the Star Saber, but Optimus blocks the attack with his hand. Jet Optimus then flies at the screen as Megatron emerges from the ground. A rainbow-colored rain falls on [[Cybertron (planet)|Cybertron]] as Optimus flies upward into a fire. The intro ends as the title logo appears.

The episode "[[Puppet]]" features a unique opening narration different from the one quoted above, though the footage remains the same.

===''Energon''===
:''Like ''Armada'', the ''Energon'' intro exclusively uses footage from the show's first few episodes.''
The title kicks off with a cloud of energy that disappears, and super mode Optimus Prime unleashes an Energon Blast, destroying a swarm of [[Terrorcon (Energon)|Terrorcons]]. Hot Shot then prepares to [[Powerlinx]] with someone as [[Inferno (Energon)|Inferno]] transforms into [[robot mode]] and fires on a group of Terrorcons attacking an [[Energon tower (technology)|energon tower]]. [[Ironhide (Energon)|Ironhide]] rushes towards an enemy. Then the scene jumps to Optimus, Hot Shot, Inferno, Ironhide, and [[Jetfire (Armada)|Jetfire]] all lined up, and they each transform one by one. As a [[Battle Ravage]] Terrorcon lands on an energon tower, Optimus and company travel through a space bridge. Inferno then combines with Hot Shot, forming the lower torso. Super Optimus then poses, and the title appears before the screen fades to black.

===''Cybertron''===
{{bigquote|Our worlds are in danger! To save them and the galaxy, we ''must'' find the four Cyber Planet Keys before the Decepticons can use them for evil. ''It'' is our ''mission.'' Hot Shot! Jetfire! Vector Prime! Landmine! Scattorshot! Optimus Prime! Transform and roll out!|Optimus Prime|''Cybertron'' opening credits}}
:''Like its predecessors, the ''Cybertron'' intro primarily uses reused footage from the first handful of episodes, but with additional visual effects on top for flavor.''
The intro starts out with a shot of the [[Unicron Singularity|Black Hole]], followed by images of [[Earth]], [[Velocitron]], [[Jungle Planet (colony)|Animatron]], [[Gigantion]], and Cybertron. Images of the four [[Cyber Planet Key]]s, followed by a river of lava erupting. Megatron and Starscream appear in the [[fire dimension]] as the Black Hole destroys [[Moriturus|a planet]]. Images of Hot Shot, Jetfire, [[Vector Prime]], [[Landmine (Energon)|Landmine]], [[Scattorshot (Cybertron)|Scattorshot]], and [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] are shown before the images are replaced by clips of the aforementioned characters transforming into [[alternate mode|vehicle mode]].

On Velocitron, [[Override (Cybertron)|Override]] transforms and skids to a halt. Hot Shot transforms into car mode as Starscream collides with Jetfire. [[Thundercracker (Armada)|Thundercracker]] and [[Ransack (Cybertron)|Ransack]] change into robot mode as Optimus fires his blaster. Brief shots of Hot Shot, Landmine, Scattershot, [[Overhaul (Cybertron)|Overhaul]], Vector, and Optimus are shown, followed by Optimus and Megatron locking fists, causing the ground to quake. Vector Prime assumes robot mode, and the title logo appears, ending the intro.

==Unicron Trilogy (Japanese)==
===''Legends of the Microns''===
Except for the series premiere episode, "First Encounter," all the other episodes feature narration from Optimus Prime, giving a general rundown of recent events, adding more details as the show progresses.

====Title sequence #1====
[[File:Dream Again.JPG|thumb|upright=1.4]]
:'''Director:''' [[Munetaka Abe]]
:'''Key animation:''' Munetaka Abe, Masami Nagata, Osamu Sato, Takashi Sano, [[Masahiro Yamane]] (uncredited)
:'''Animation:''' ''[[Raretrick]]''
:'''Theme song:''' ''"[[Transformer: Dream Again|TRANSFORMER -Dream Again-]]" by [[Psychic Lover]]''
{{bigquote|The never-ending battle continues from the mechanical planet Cybertron. Now one of the spaceships has departed. For beyond time and space the Mini-Cons arrive... And now...|Optimus Prime|''Legends of the Microns''{{'}} opening credits}}
:''From "[[Metamorphosis (Armada)|Metamorphosis]]" to "[[Comrade]]," the opening narration footage used before the song is identical to Armada's''

{{bigquote|The heroic Autobots and the evil Decepticons... Have waged an endless Transformers battle between good and evil since ancient times. Now, their battle continues on Earth. Their objective is to obtain the legendary Mini-Cons. What will happen as a result of this battle?|Optimus Prime|The first alternate intro}}
:''From "[[Soldier (episode)|Soldier]]" to "[[Prehistory]]," Optimus provides the above opening narration''
The opening footage is unchanged until prehistoric Earth appears beyond the Moon's horizon, after which Optimus transforms into his Super Mode; part of the ''Exodus'' scatters the Mini-Cons all over the world, and [[Sureshock (Armada)|Sureshock]] and [[Grindor (Armada)|Grindor]] awakening from stasis as shown in "Metamorphosis." Then a close-up of Super Optimus's chest Autobot symbol; a shot of Red Alert, Super Optimus, and Hot Shot in the field from the episode's ending scene before the camera pans out to the shot showing the Earth from space. Finally, the Autobot logo appears, ending the narration before the song plays.

{{bigquote|Evolution! This refers to how the Transformers ''evolve'' due to the power of the Mini-Cons. However, the Mini-Cons' power is so potent that even the slightest misuse could destroy a civilization. Seeking to seize every Mini-Con, is the Decepticons' Emperor of Destruction, Megatron! Fighting against him, is the Autobots' Supreme Commander, Optimus Prime! Will this result in him being able to protect them?|Optimus Prime|The second alternate intro}}
:''From "[[Swoop (episode)|Swoop]]" to "[[Linkup]]," Optimus provides the third narration''
Hot Shot fires his Giant Bazooka; stock animation of Smokescreen's first transformation into robot mode from "[[Underground (episode)|Underground]]," and the Street Action Mini-Cons merge into Perceptor. A shot of a Mini-Con panel that ripples like water. Then shots from "[[Ruin]]": the [[Air Defense Mini-Con Team (Armada)|Air Defense Mini-Con Team]] appears over an ancient city in the background; orange columns of light burst from parts of the Earth seen from space, and the Star Saber and [[Skyboom (Armada)|Skyboom Shield]] appear before a dark red and black sky with floating embers. The ''Exodus'' gets bombarded; the ''Hyperion'' releases attack vessels, and Cybertronian-form Red Alert sits in a cockpit as seen in "Prehistory." Then the stock animation of Megatron Powerlinxing with [[Leader-1 (Armada)|Leader-1]] appears, with that of Super Optimus and Sparkplug Powerlinxing following, and Super Optimus poses, ending the narration.

Flames against a black background appear before a shot of [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]], [[Hot Shot (Armada)|Hot Shot]], [[Smokescreen (Armada)|Smokescreen]], [[Jetfire (Armada)|Jetfire]], [[Red Alert (Armada)|Red Alert]], [[Scavenger (Armada)|Scavenger]], and [[Blurr (Armada)|Blurr]] moving across a green landscape in their vehicle modes. Another shot of flames with a black background before the title appears. The flames shot repeats and then a shot of [[Megatron (Armada)/Cartoon continuity|Megatron]], [[Starscream (Armada)/Cartoon continuity|Starscream]], [[Sideways (Armada)|Sideways]], [[Demolishor (Armada)|Demolishor]], and [[Cyclonus (Armada)|Cyclonus]] moving in vehicle mode across a purple landscape in the opposite direction. Then sweeping panning shots toward Optimus and Megatron, who fires a shot from his turret. Optimus transforms in a stock transformation sequence and flies into a fire in the sky, after which the shot pans out to reveal the title. A zoom-in shot toward Cybertron followed by the [[Street Action Mini-Con Team]] against a circuit board background; the Autobot and Decepticon symbols morph into Optimus and Megatron respectively, and quick cuts of Optimus and Megatron about to face off. Optimus blasts the [[Star Saber (Armada)|Star Saber]] out of Megatron's hand; the sword forms, and Hot Shot spins it around. Starscream draws his sword; Cyclonus flies toward Carlos, Rad, and Alexis while they ride their Mini-Cons near [[Mount Astrogate]], and the kids stop in front of [[Fred (Armada)|Fred]] and [[Billy (Armada)|Billy]]. Demolishor and Bonecrusher Powerlinx followed by Cyclonus and Drill Bit. Starscream transforms, and Megatron's stock transformation sequence appears. [[Laserbeak (Armada)|Laserbeak]] flies away from the screen; a shot of the Street Action Mini-Cons and the children, zooming into a close-up of Rad and cutting to the Mini-Cons forming [[Perceptor (Armada)|Perceptor]]. Perceptor speeds toward Megatron, jumping into the air in front of him, Demolishor, and Cyclonus. Then a four-way split-screen with stock sequences of Hot Shot, Optimus, Smokescreen, and Red Alert Powerlinxing with their respective partner Mini-Cons (except Optimus, who links with [[Over-Run (Armada)|Over-Run]], his second partner Mini-Con who was cut from the series). The shot zooms toward Optimus, unleashing a deleted power punch attack unlocked by Over-Run; the Autobot logo appears over the green commercial bumper background, and Super Optimus Powerlinx with [[Sparkplug (Armada)|Sparkplug]] and unleashes his "Maximum Blast." Vehicle mode Optimus, Hot Shot, and Red Alert drive through a forest before appearing in robot mode with Smokescreen atop a cliff. The Decepticon symbol [[Scene transition|transitions]] into the Autobot logo, followed by shots of the kids (Rad, Alexis, Carlos, Fred, and Billy) in their regular clothes before they appear in their orange Autobot [[suit]]s against the Autobot symbol in the green commercial bumper background. Yellow, red, and blue streaks fly against a starry stock background, and Red Alert, Hot Shot, and Jet Optimus fly toward the screen. Megatron bursts out of the Moon's surface and enters vehicle mode. Two shots of the Autobots and Decepticons in vehicle and robot mode in a rocky landscape appear before dissolving to a shot of nearly all the main characters superimposed over a cliff with a starry sky and Cybertron in the background.

====Title sequence #2====
[[File:Koutetsu no Yuuki.jpg|thumb|upright=1.4]]
:'''Director:''' [[Munetaka Abe]], Masami Nagata
:'''Key animation:''' Munetaka Abe, Shigeki Awai, Yutaka Matsubara
:'''Animation:''' ''[[Raretrick]]''
:'''Theme song:''' ''"[[Transformers: Kōtetsu no Yūki|Transformers ~Kōtetsu no Yūki~]]" by [[Hideaki Takatori]]''
{{bigquote|The history of the Transformers. This is a history of battles where the evil Decepticon army has waged against the heroic Autobot warriors. However, the battle has changed onward due to the rise of a new type of Transformers, known as the Mini-Cons... Fighting to protect them in hopes of liberating them is Optimus Prime... While Megatron wages battle in the hopes of enslaving them all. As new warriors join the conflict, the battle for the Mini-Cons changes into an entirely new scenario.|Optimus Prime|The third alternate intro}}
:''From "[[Detection]]" to "[[Depart]]," Optimus gives the fourth narration''
The Decepticon and Autobot insignias appear over Cybertron during the war, symbolizing the factions dividing the planet as depicted in "Prehistory." The shot of the Decepticons in vehicle mode on the purple landscape from the first title sequence appears before the pan down to Megatron firing a blast from his tank turret, followed by the first sequence's shot of the Autobots in vehicle mode traveling over a green landscape, and the zoom toward Optimus on the ground. Then two quick shots of Megatron and Optimus; more footage from "Prehistory" plays as the Mini-Con logo appears between the Decepticon and Autobot symbols, followed by silhouetted Mini-Cons. [[Runway (Armada)|Runway]] and [[Jetstorm (Armada)|Jetstorm]] enter vehicle mode, and they join with Sonar, forming the Star Saber in Hot Shot's hand. Next, the Skyboom Shield forms before [[Thrust (Armada)|Thrust]], Jetfire, and Blurr transform. Then Sideways switches to his Decepticon head as shown in "[[Credulous]]," and Jet Optimus poses to the screen, closing Prime's narration.

{{bigquote|Planet Cybertron, the birthplace of the Transformers. Their factions have been battling... And now, they've begun moving from Earth into the vastness of space. The strongest weapons in the universe, the Star Saber, Skyboom Shield, and Requiem Blaster... ...have been obtained by Megatron, who has embarked on a quest to conquer the entire universe. Meanwhile, the Autobots also departed in pursuit of him. But what awaits them now? And what is the destiny of the Mini-Cons? The battles are increasingly becoming more intense!|Optimus Prime|The fourth alternate intro}}
:''From "[[Miracle]]" to the series finale, "[[Mortal Combat]]," Optimus gives his fifth and longest narration''
Shots from "[[Crisis (Armada)|Crisis]]" of Optimus and the Autobots in their base, and Jetfire flying. A close-up of the [[Hydra Cannon]] rising; shots of Megatron, Thrust, Megatron speaking to Starscream on board, and a wide shot from "[[Threaten]]" of the Hydra Cannon rising from the Moon. Next, shots of the Moon; the Mini-Con weapons inside the Hydra Cannon; Optimus and Jetfire avoiding laser fire on the ship, and a close-up of a fanged Megatron. The next three shots show Optimus blocking the Hydra Cannon's blast. Then the ''[[Axalon (Armada)|Axalon]]'' rises out of the water and leaves Earth as seen in "Depart." Then Hot Shot addresses the Mini-Cons beside Side Swipe and Scavenger. The Mini-Con insignia appears, partially obscuring the scene and the following quick shots of space. Then a shot of Cybertron appears, and the narration ends.

The G1-style Transformers title slowly moves into frame over a starry background, which speeds up while panning to the left. Then the title whites out the screen, and the series title appears in its place. Optimus appears over the title, highlighted gold before fading to his standard colors. The other Autobots ([[Scavenger (Armada)|Scavenger]], Hot Shot, Red Alert, [[Side Swipe (Armada)|Side Swipe]], Blurr, and Hoist) appear beside him, initially as silhouettes. The camera speeds through shots of nebulas and galaxies as streaks of light fly toward the screen's center from all directions, followed by Optimus and Jetfire flying above the other Autobots running in space with the Milky Way behind them. The Autobot symbol zooms toward the screen, followed by the show's title. Shots of [[Unicron]]'s planet form maw; Sideways entering vehicle mode; a stock transformation sequence from "[[Desperate]]" of Megatron Powerlixing with Tidal Wave and taking flight, and Blurr, Side Swipe, and Scavenger transforming into their robot modes. The [[Race Mini-Con Team]] starts glowing as seen in "[[Reinforcement]]," transitioning into a three-way split-screen of them forming the Skyboom Shield and the formations of the [[Requiem Blaster (Armada)|Requiem Blaster]] and Star Saber. Then the kids appear in their white spacesuits on a mechanical structure with Perceptor and green streaks flying around them. An explosion goes off on part of Unicron's body as Optimus runs through it toward the screen. Megatron falls back; Optimus and Jetfire combine against a stock footage background, and the screen splits into nine, depicting various action scenes featuring the Transformers. The camera pans out from the [[Matrix of Leadership]], and Jet Optimus flies into the shot. Powerlinxed with Tidal Wave, Megatron flies above Cybertron toward rainbow-colored light beams in the screen's top-right corner. The shot pans around him to reveal Megatron facing Jet Optimus, flying toward the screen. Flames appear in a shot of a starry background with stars speeding away from the screen. The fire covers the screen, which pulls out to reveal Unicron's orange silhouette, followed by a collage of all the main characters with green streaks of light in the night sky over Cybertron.

===''Super Link''===
[[File:Taiyo no Transform.jpg|thumb|upright=1.4]]
====Title sequence #1====
:'''Animation:''' ''[[Studio A-CAT]]''
:'''Theme song:''' ''"[[Taiyō no Transform!!|Taiyō no transform!!]]" by [[Hiroshi Kitadani]]''
[[Hot Shot (Armada)|Hot Shot]], [[Jetfire (Armada)|Jetfire]], [[Inferno (Energon)|Inferno]], and [[Ironhide (Energon)|Ironhide]] all fly toward the screen in [[alternate mode|vehicle mode]]. [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] comes too and transforms. Optimus combines with the [[Prime Force]], and the title appears. [[Alpha Quintesson]] appears and creates the [[Terrorcon (Energon)|Terrorcon]]s. [[Kicker Jones|Kicker]] and Ironhide come running on a field. Kicker then rides his bike, as seen in [[Cybertron City (city)|Cybertron City]]. Then Kicker and [[Misha Miramond]] hold hands against a stock background; they try to kiss but go through each other. [[Strongarm (Energon)|Strongarm]] gives Optimus and Hot Shot the [[Spark of Combination]]; Ironhide shows off his. Stock footage of Hot Shot, Inferno, Ironhide, and Jetfire are shown along with the other humans (Carlos, Rad, Alexis, [[Miranda Jones|Miranda]], [[Brian Jones|Dr. Jones]], and [[Sally Jones|Sally]]). The humans form a circle in a field, and Hot Shot and Inferno [[powerlinx]]. Kicker transforms into his Energon suit before entering Jetfire as they fly toward a ''planet-sized'' [[Megatron (Armada)/Cartoon continuity|Megatron]]. Optimus, with the Prime Force, enters a sword fight with Megatron. A portrait of all the Transformers is shown.

====Title sequence #2====
:'''Animation:''' ''[[Studio A-CAT]]''
:'''Theme song:'''

====Title sequence #3====
:'''Animation:''' ''[[Studio A-CAT]]''
:'''Theme song:'''
{{stub}}

===''Galaxy Force''===
[[File:Kimi to Boku no Mirai.jpg|thumb|upright=1.4]]
====Title sequence #1====
:'''Animation:''' ''[[GONZO]]''
:'''Theme song:''' ''"[[Call You... Kimi to Boku no Mirai|CALL YOU... Kimi to Boku no Mirai]]" by [[Shinji Kakijima]]''
:From "[[Fallen (episode)|Fallen]]" to "[[Detour (episode)|Detour]]"
The camera zooms into a box of light, going past Cybertron, Earth, [[Velocitron]], [[Jungle Planet (colony)|Animatron]], and [[Gigantion]], and the title appears. Then the camera pans down to Earth, where [[Coby Hansen|Coby]] races a motorcycle before accepting a water bottle. Then there are two shots of [[Lori Jiménez|Lori]]: her yelling at the screen and turning toward the screen wearing pigtails. Then [[Reverb (Cybertron)|Reverb]] and [[Six-Speed (Cybertron)|Six-Speed]] huddle around a laughing [[Bud Hansen|Bud]], followed by Bud talking and presenting a glass of water. Next, Vector Prime activates his personal Cyber Key. Shots of Starscream and Megatron in the [[fire dimension]]; Vector Prime's first appearance with the Recon Mini-Con Team; Jetfire, Landmine, Hot Shot, Scattershot, and Overhaul. Then Optimus orders Scattershot to fire the Cyber Cannon. Next are shots of the black hole; stock footage of Optimus entering robot mode; Optimus fighting; Vector Prime descending with [[Rhisling]]; Overhaul coming at the screen; Landmine fighting Starscream, and Megatron and Optimus clashing fists. Then stock footage of Megatron transforming into robot mode and Optimus entering Super Mode.

====Title sequence #2====
:'''Animation:''' ''[[GONZO]]''
:From "[[Savage]]" to"[[Champion]]"
While the beginning is identical to the first opening, using footage from the show itself, the first new sequence has a superimposed Coby, Lori, and Bud fade in and out over Earth, seen from space one after the other. Next are shots of Vector Prime; Coby, Lori, and Bud striking poses and the reused scene of Optimus ordering the Cyber Cannon's firing from the first opening. Then what plays is a montage of scenes and shots from most episodes shown up to that point (with a few future peeks).

====Title sequence #3====
:'''Animation:''' ''[[GONZO]]''
:From "[[Ice]]" to "[[Honor]]"
This opening sequence adds new animation to accompany the clips and stock footage that formed the previous two. The Autobot scene transition logo appears, and the camera zooms into it, going past Cybertron, Earth, Velocitron, Animatron, and Gigantion, and the title appears. Then a bald eagle flies over Coby, Bud, and Lori in a field. After a close ground-level shot of them, Lori dances down a street and poses in front of a dress shop, and Coby works on a bike before Bud jumps on his back, and Coby chases him while their family watches. Then Super Mode Optimus uses the Autobot Cyber Key to unleash a double cannon blast, like in "[[Hidden]]." Next, superimposed images of Coby, Bud, and Lori appear over a shot of Earth seen from space. Then Lori and Coby stand in a field back-to-back before holding hands (the first real hint at the romance that will eventually blossom between them) when Bud jumps into the shot and pulls a Naruto-style jutsu pose that turns everyone chibi. At this point, the chibi [[Recon Mini-Con Team]] appear one after another. Then Override speeds down a race track and passes other Transformers in vehicle mode, followed by shots of Override, Scattershot, and Red Alert play before Hot Shot enters robot mode. Then stock footage of Optimus entering Savage Claw Mode, Vector Prime, Jetfire, [[Landmine (Energon)|Landmine]], [[Snarl (Cybertron)|Snarl]], [[Backstop (Cybertron)|Backstop]], [[Scourge (Cybertron)|Scourge]], Sideways, [[Ransack (Cybertron)|Ransack]], [[Crumplezone (Cybertron)|Crumplezone]], Starscream, and Megatron. Finally, Optimus and Megatron clash fists with Earth in the background before the kids and Autobots gather in front of the same background.

====Title sequence #4====
[[File:Ignition.jpg|thumb|upright=1.4]]
:'''Animation:''' ''[[GONZO]]''
:'''Theme song:''' ''"[[Ignition!|IGNITION!]]" by [[CHINO]]''
:From "[[Critical]]" to "[[Family]]"
The opening remains almost entirely composed of clips from the show (taken almost exclusively from the preceding four episodes, plus a tantalizing glimpse of the Cybertron Defense Team's birth from "Critical" itself). It features no new animation, save for reusing the new scenes created for the show's third opening.

====Title sequence #5====
:'''Animation:''' ''[[GONZO]]''
:From "[[Titans]]" to "[[Beginning]]"
Compared to the prior four, this opening stands out as it's ''finally'' composed almost entirely of ''new'' footage versus the heavy use of clips and stock footage seen in the other openings. A little stock footage appears (Prime and Wing Saber's Sonic Wing Mode combination, Dark Claw Mode and Sonic Wing Mode's "super moves"), while unique footage includes: Override outracing all the other Autobots on a track; the kids watching as the Autobots swoop down out of the air; a long pan of the assembled Autobot forces; individual shots of the planet leaders standing in front of their worlds (with [[Metroplex (Cybertron)|Metroplex]] temporarily blacked out), with Sideways and Soundwave appearing in front of [[Planet X (Cybertron)|Planet X]]; Starscream standing among flames; the kids looking wistfully over different vistas of nature; [[Mike Franklin|Colonel Franklin]] and [[Lucy Suzuki]] at an Air Force base at sunset on opposite sides of a fence, their backs to each other; the four Cyber Planet Keys swirling toward Primus; Leobreaker and Scourge battling; Jetfire and Thundercracker fighting in mid-air, Thunderblast and Wing Saber engaging in a firefight; and the assembled Autobots and Decepticons staring each other down on the [[Moon (moon)|Moon]].

==''Animated''==
===English version===
:'''Animation studio:''' ''[[Studio 4°C]]''
:'''Theme song:''' [[Andy Sturmer]] and [[Sebastian Evans II]]
:''This title sequence combines animation originally commissioned for promotional purposes with clips from the first few episodes of the series. The promotional animation (the "Mighty Orbots" tunnel sequence) was screened at conventions and released on the DVD packaged with the Optimus Prime and Megatron "The Battle Begins" two-pack.''

[[File:BumblebeeAnimatedUSTitleSequence01.jpg|thumb|left|upright=1.4]]

The Autobot insignia falls through a computer-generated grid, followed by the title "Transformers Animated". The "camera" then travels down a tunnel, first passing [[Optimus Prime (Animated)|Optimus Prime]], standing with his arms folded (followed by clips of him transforming and fighting). Next we pass [[Ratchet (Animated)|Ratchet]], who is surprised to see the ground-level camera zooming toward his legs (followed by clips of him transforming and fighting). Passing under Ratchet's crotch, we stumble upon [[Bulkhead (Animated)|Bulkhead]], who is sitting on the ground, drinking and then eating a whole barrel of [[oil]] (followed by clips of him transforming and fighting). Further down the tunnel we spot [[Prowl (Animated)|Prowl]], clinging to a wall. Prowl leaps down with a ninja-flip and lands in a stylish pose (followed by clips of him transforming and fighting). [[Bumblebee (Animated)|Bumblebee]] then comes speeding by in [[alternate mode|vehicle mode]], transforms and dangles in midair (followed by clips of him transforming and fighting). The Decepticon insignia then shatters through a computer-generated grid, leading to clips of [[Blackarachnia (Animated)|Blackarachnia]], [[Blitzwing (Animated)|Blitzwing]], [[Megatron (Animated)|Megatron]], [[Lugnut (Animated)|Lugnut]] and [[Starscream (Animated)|Starscream]] transforming and fighting. We return to the computer-generated grid where now all the Autobots are making macho poses, ending with a group shot and the title logo.

:''The uncut promotional footage of the tunnel sequence ends with the reveal that the "cameraman" zooming past everybody is actually [[Sari Sumdac (Animated)|Sari]] on a tricycle. She plants her [[AllSpark Key|key]] in the trike, turning it into a jetpack and proceeds to disappear down the end of the tunnel.''
{{-}}

===Japanese version #1===
:'''Director:''' Toru Yoshida
:'''Animation Director:''' [[Munetaka Abe]]
:'''Key animation:''' Toru Yoshida, Munetaka Abe, Yuichi Nakazawa, Toshihiko Araki
:'''Animation studio:''' ''[[Barnum Studio]]'', ''[[diomedea]]'', ''[[Anime R]]'' (uncredited)
:'''Theme song:''' ''"[[Transformers Evo.|TRANSFORMERS EVO.]]" by [[JAM Project]]''

[[File:TheHoodedClaw01.jpg|left|thumb|upright=1.67|I'll get you, Penelope Pitstop!]]

The camera swoops through the depths of space, panning past planet after planet, finally settling on a view of [[Earth]] from space. The spectral form of a [[cloaked mystery villain]] appears over the planet, spreading its arms and then vanishing, leaving the planet surrounded by a glowing red miasma. Bolts of lightning strike the planet, dispelling the glow, and from the bolts the title appears. It moves forward into the camera, and the sun rises over Earth.

[[Starscream (Animated)|Starscream]], [[Blitzwing (Animated)|Blitzwing]] (in jet mode) and [[Lugnut (Animated)|Lugnut]] fly over an ocean. Tank mode [[Shockwave (Animated)|Shockwave]] bursts out of the ground, and [[Lockdown (Animated)|Lockdown]] speeds in front of him. [[Blackarachnia (Animated)|Blackarachnia]] descends into shot in spider mode, supporting by a net of webbing, which she promptly rips through, transforming to [[robot mode]] and landing neatly. The image of Elita-1 is superimposed over her with a bolt of red lightning, and then she gestures, prompting the [[Dinobot (Animated)|Dinobots]] to burst out of the scenery behind her and charge forward.

[[Ratchet (Animated)|Ratchet]], [[Prowl (Animated)|Prowl]] and [[Bumblebee (Animated)|Bumblebee]] appear side by side in front of [[New York City]]'s Flatiron Building, transform, and drive into the camera. In [[London]], [[Bulkhead (Animated)|Bulkhead]] enters stage right and also transforms, driving past [[Elizabeth Tower]], followed by [[Arcee (Animated)|Arcee]] and [[Ironhide (Animated)|Ironhide]], who fly alongside him. [[Jazz (Animated)|Jazz]], [[Blurr (Animated)|Blurr]] and [[Sentinel Prime (Animated)|Sentinel Prime]] appear one after the other against streaky blue anime speed lines, the shot ending on a close-up of Sentinel as he deploys his battle mask. [[Optimus Prime (Animated)|Optimus Prime]] stomps his foot and poses dramatically on a highway, then transforms to truck mode after still shots of the other Autobots appear. The camera pans over the silhouetted form of [[Ultra Magnus (Animated)|Ultra Magnus]], only shining a little light on him as it passes over his head, to reveal a teasing glimpse of [[Omega Supreme (Animated)|the Autobot spaceship]].

[[File:Japanese animated intro.jpg|thumb|upright=1.67|Wildest graduation photo shoot ever.]]

Starscream appears in [[France]] and transforms to robot mode, revealing the [[AllSpark]] fragment in his forehead. He dogfights with Bumblebee (who is using his [[turbo booster]]s) in front of the [[Eiffel Tower]], while Prowl and Lockdown duel close to the {{w|Tsūtenkaku}} tower in Osaka, [[Japan]]. Lugnut fires bullets in front of the [[Russia|Moscow Kremlin]], Bulkhead unleashes his wrecking ball from the Great Wall of [[China]], and Blitzwing flies through the skies of [[Egypt]], firing a volley of ice missiles before switching to tank mode, landing in front of the [[pyramid]]s, and launching a flame blast. This blast, er, apparently makes it to [[Australia]], where it harmlessly bounces off Ironhide's steel skin as he jumps in front of the Sydney Opera House. Arcee and Blackarachnia grapple underwater, as do Ratchet and [[Shockwave (Animated)|Longarm]], and then out of a water spout, Starscream's army of [[Starscream clone (Animated)|clones]] emerges. The clones fly into the sky in jet mode, then descend back into shot in robot mode, over a red sky with a Decepticon symbol in it, with [[Slipstream (Animated)|Slipstream]] getting a close-up. The male clones gesture dramatically as the towering form of [[Megatron (Animated)|Megatron]] in [[Cybertron (planet)|Cybertronian]] mode appears, and Slipstream lands on his shoulder. Megatron's face fills the screen, and red lightning from his eyes lances out, striking the assembled [[Elite Guard]] in front of the [[Washington, D.C.|Washington Monument]]. With the White House in the background, Optimus Prime blocks the blast with his hand, and then dons his battle mask. Ultra Magnus activates his [[Magnus Hammer]], creating a surge of energy that surrounds Optimus. [[Burning justice|Glowing with blue energy]], Optimus flies into the sky and collides with the silhouetted, glowing form of Megatron (now in his Earth body). The resultant flash of light fills the screen, and the sequence ends with a still shot of the assembled Autobots (now including [[Omega Supreme (Animated)|Omega Supreme]]) standing on a different version of the logo.

===Japanese version #2===
[[File:Animated j op2.jpg|left|thumb|upright=1.4|Maybe the other Blackout is [[Grinder|''Animated'' Grindor]]!]]
Beginning with "[[The Return of the Headmaster|Headmaster, Once Again!]]", the Japanese opening sequence was modified, replacing the scene of Cybertronian mode Megatron and the Starscream clones with new footage and using the second half of the song. This new clip shows Megatron in his helicopter alternate mode, as one after the other, [[Soundwave (Animated)|Soundwave]], Electrostatic Soundwave, and [[Swindle (Animated)|Swindle]] jump into and out of the shot. Soundwave appears from the left in car mode, transforms, and fires some sonic pulses from his shoulder speakers; Electrostatic Soundwave appears from the right, transforms to robot mode, and clutches guitar mode [[Laserbeak (Animated)|Laserbeak]]; and Swindle appears in the center from below the shot, transforms to robot mode, and deploys all his weapons and gadgets. Swindle's head fills the screen as he leaps into the camera, and when he has passed out of view, Megatron has transformed to robot mode, with two rather diminutive Cybertron mode [[Blackout (Animated)|Blackouts]] flanking him. The Blackouts transform as the camera swoops in on Megatron's face, and red lightning bursts from his eyes, linking the new sequence up to the remainder of the original.
{{-}}

==''Cyber Missions''==
{{stub}}

==''Prime''==
===English version #1===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme by:''' [[Brian Tyler]]
[[File:PrimeTS-Autobots.jpg|upright=1.67|thumb|Light of the Moon.]]
Introduced in the 2011 episode "[[Masters & Students]]", the ''[[Transformers: Prime (cartoon)|Prime]]'' opening sequence shows [[Team Prime]] driving down a speedway at night before [[Optimus Prime (WFC)|Optimus Prime]] transforms and is flanked by his four teammates in [[robot mode]]. It quickly fades to [[Autobot Outpost Omega One]] and [[Raf Esquivel|Raf]] jumping into a transforming [[Bumblebee (WFC)|Bumblebee]], [[Miko Nakadai|Miko]] getting inside [[Bulkhead (Prime)|Bulkhead]] and [[Jack Darby|Jack]] jumping onto [[Arcee (WFC)|Arcee]] and driving through the [[GroundBridge]]. [[Megatron (WFC)|Megatron]] is then seen on [[Cybertron (planet)|Cybertron]] firing his [[fusion cannon]], while [[Starscream (WFC)|Starscream]] transforms to jet mode and fires at Optimus, who runs past the explosion while firing his [[ion blaster]] as Megatron attacks him with his fusion cannon. Optimus and Megatron then greet each other with a punch that flashes into the title card.
{{-}}

===English version #2===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme by:''' [[Brian Tyler]]
Introduced in the 2013 episode "[[Project Predacon]]", the altered ''Prime'' opening shows the [[Predacon (Prime)|Predacon]] symbol and then [[Predaking (Prime)|Predaking]] breathing fire at [[Team Prime]], who drive away on the speedway. Optimus and Bumblebee's redesigns are altered accordingly for the subsequent identical shots of Team Prime transforming and heading for the GroundBridge, though [[Wheeljack (Prime)|Wheeljack]], [[Smokescreen (Prime)|Smokescreen]] and [[Ultra Magnus (WFC)|Ultra Magnus]] have not been included. Megatron fires his fusion cannon, now accompanied by Starscream and [[Shockwave (WFC)|Shockwave]], while Predaking fires on Optimus and swoops to greet his punch with a bite.
{{-}}

===Japanese version #1===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "[[FEELING]]" by [[BIGBANG]]

The intro begins with the members of Team Prime (with [[Cliffjumper (WFC)|Cliffjumper]] replacing [[Bulkhead (Prime)|Bulkhead]]) driving through various locations before transitioning to a shot of the team driving through a space bridge with the words "ROBOTS IN DISGUISE" appearing over the action, before absorbing on themselves. The intro then uses several clips to showcase [[Optimus Prime (WFC)|Optimus Prime]], [[Bumblebee (WFC)|Bumblebee]], [[Ratchet (WFC)|Ratchet]], Bulkhead, and [[Arcee (WFC)|Arcee]] before cutting to a shot of Cybertron back in the Golden Age. The Autobot symbol appears and switches to the Decepticon symbol, cutting to clips showcasing [[Megatron (WFC)|Megatron]], [[Starscream (WFC)|Starscream]], and [[Soundwave (WFC)|Soundwave]]; when each character is introduced, their name and an image of them is showcased over the action. This is utilized in every intro from here, onwards.

The camera then cuts to a shot of one of Optimus' eyes opening with the words "MORE THAN MEETS THE EYE" being superimposed over it. Inside a Decepticon mine, the Autobots prepare to open fire on the Decepticon before cutting to an image of the Great War. On Cybertron, Starscream fires at Optimus, who runs past the explosion while firing his [[ion blaster]] as Megatron attacks him with his fusion cannon. Optimus and Megatron then greet each other with a punch that flashes onto a highway where the Autobots are driving until Optimus transforms and is flanked by his teammates as the title appears. The intro ends with another shot of Cybertron back in the Golden Age.
{{-}}

===Japanese version #2===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "[[TRANSFORMERZ]]" by [[m-flo]]

Introduced in [[Out of His Head|Counterattack Transformation! The Resurrection of Megatron]], this intro begins with Team Prime and Megatron's crew driving/flying through various locations, followed by a montage of the Autobots transforming to robot mode in various locations. This is then followed by another montage showcasing Optimus Prime, Bumblebee, Bulkhead, Ratchet, and Arcee. The Autobot logo appears and switches to the Decepticon symbol to showcase Megatron, Starscream, Soundwave, [[Breakdown (WFC)|Breakdown]] and [[Knock Out (Prime)|Knock Out]], and [[Airachnid (Prime)|Airachnid]]. Megatron then fires at the camera, Bulkhead and Breakdown duel in the Arctic, the kids flee from [[Terrorcon (Prime)|Terrorcon]] [[Skyquake (Prime)|Skyquake]], Airachnid and Arcee duel by the light of the moon in a construction yard, Team Prime evades missile fire in vehicle mode, a Dark Energon-infused Megatron celebrates the Dark Energon-spewing volcano erupting, Optimus and Megatron each clock each other in the face with their punches, [[Unicron]]'s eyes light up from inside the Dark Energon volcano, Optimus and Megatron fight side by side in Unicron's body, and Team Prime (minus Ratchet) transform into robot mode and grind to a halt as a gigantic Unicron emerges in front of them as the title card appears. The camera then zooms through the galaxies before stopping at a shot of the now-dead [[Cybertron (planet)|Cybertron]], ending the intro.
{{-}}

===Japanese version #3===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "TRANSFORMERZ (version 2.0)" by m-flo

Introduced in [[Orion Pax, Part 1|Forgotten Transformation! Optimus Has Become a Decepticon]], this intro begins with Team Prime, Wheeljack, and the Decepticons (minus [[Dreadwing (Prime)|Dreadwing]], but adding in some [[Insecticon (WFC)|Insecticons]] and [[Vehicon (Prime)|Vehicons]]) driving/flying through various locations (with Optimus Prime doing an introduction). A montage is then shown of Team Prime, Megatron, and [[Jack Darby]], travelling through Ground Bridges, the Autobots firing at enemies, [[Nemesis Prime (Prime)|Nemesis Prime]] firing at the camera, Optimus donning his mouthplate before preparing to open fire on an enemy with Arcee and Bumblebee, Starscream's clones emerging from their stasis pods, Wheeljack facing Dreadwing, an Insecticon awakening inside its stasis pod, Soundwave sending Arcee through a Space Bridge, Bulkhead battling Breakdown, Bumblebee attacking an Insecticon, [[William Fowler|Agent Fowler]] battling [[Silas]], and Megatron smashing through Unicron's head. Nemesis Prime assumes robot mode, Silas sits in his control chair, Optimus prepares to unleash the power of the [[Matrix of Leadership]] onto Unicron as a Unicron-controlled Megatron prepares to fire on him, brief clips of the kids are shown, and Agent Fowler salutes Jack before the latter heads through a Ground Bridge.

The camera then starts up another group of clips showcasing the members of Team Prime, adding in Wheeljack (despite him not being a team member). The Autobot symbol appears and switches to the Decepticon symbol to start another montage of the main Decepticons, adding Dreadwing to the mix. Jack watches [[Vector Sigma]] flare to life and Team Prime stands in front of a Ground Bridge as the title appears. A brief shot of Optimus is shown and the intro ends with a shot of the Autobot symbol on the floor of the Autobot base.
{{-}}

===Japanese version #4===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "TRANSFORMERZ (version 2.0)" by m-flo

Introduced in [[Triage (episode)|Sonic Transformation! Ratchet's Recipe]], this intro begins with Team Prime (now with Smokescreen), Wheeljack, the Decepticons (minus Airachnid), Cylas, a group of Vehicons, and [[Hardshell]] driving/flying through various locations (with Ratchet doing an introduction). Arcee, Smokescreen, Bulkhead, and Bumblebee watch the [[Omega Lock]] flare to life, Team Prime (minus Ratchet) emerges from a Ground Bridge and defends the Omega Lock (with Optimus and Arcee using the [[Star Saber (Prima)|Star Saber]] and [[Apex Armor (Prime)|Apex Armor]], respectively), Megatron commands his new armada, Starscream dons the Apex Armor, Dreadwing stands on the deck of the ''[[Trypticon (WFC)|Nemesis]]'' in the pouring rain, screaming, a swarm of Insecticons attacks the camera, Cylas rolls down the window of his vehicle mode to address a US officer, Cylas shows off his right eye (no longer covered up by an eye-patch), Wheeljack knocks Soundwave in the face with his head, Bulkhead attacks Hardshell, [[Shockwave (WFC)|Shockwave]] prepares to fire his arm cannon, Arcee struggles against an enemy, Optimus jumps at the camera, Miko talks with Wheeljack inside the ''[[Jackhammer (Prime)|Jackhammer]]'', Arcee and Miko gaze at each other by the sunset, Arcee and Cliffjumper grab hands, Smokescreen shakes Optimus' hand, Smokescreen and Bulkhead do a hi-five, the kids and Agent Fowler celebrate, Optimus uses the Star Saber for the first time, and Ratchet watches Optimus, Bumblebee, Arcee, and Bulkhead transform and drive into the Ground Bridge (a sequence occasionally interrupted by brief shots of Bumblebee, Bulkhead, and Arcee with [[Raf Esquivel|Raf]], [[Miko Nakadai|Miko]], and Jack).

Another montage ensues to showcase the Autobots, with Smokescreen being added to the mix. As Megatron utilizes the [[Dark Star Saber]] for the first time, the Autobot symbol appears and switches to the Decepticon symbol to showcase Megatron, Starscream, Soundwave, Knock Out, and Dreadwing. Bulkhead, Bumblebee, Arcee, and Smokescreen emerge from a storage unit in the Autobot base, each carrying a previously uncovered relic, (a scene briefly interrupted by clips of Optimus staring at the Star Saber, Megatron slashing the Dark Star Saber at the camera, and the two battling each other with their respective weapons. Optimus then runs at the camera with the Star Saber in hand and utilizes it as the title appears, and Optimus stares at a glowing object, ending the intro.
{{-}}

==''Rescue Bots''==
===Season 1===
:'''Animation studio:''' ''[[Atomic Cartoons]]''
:'''Theme by:''' [[Starr Parodi]] and [[Jeff Eden Fair]] (music); [[Nicole Dubuc]] (lyrics); [[Josh Ramsay]] (vocals)
[[File:Rescue Bots cartoon title screen.jpg|thumb|left|upright=1.4]]
The [[Rescue Bot]]s' ship flies through space with the crew in tubes, before landing on Earth and its crew disembarking. On [[Griffin Rock]], [[Optimus Prime (WFC)|Optimus Prime]] talks to them over the monitor. The Burns family stands ready. The Rescue Bots work with the Burns family—[[Blades (RB)|Blades]] shakes [[Cody Burns|Cody]]'s hand, [[Heatwave (RB)|Heatwave]] sprays water with [[Kade Burns|Kade]], [[Charlie Burns]] presents the Rescue Bots and their partners at the dedication. [[Boulder]] scans his vehicle mode. The Rescue Bots roll out as Cody observes on the monitors. [[Chase (RB)|Chase]] dodges light fixtures, transforms and jumps over the [[robo-landscaper]]. Cody stands in front of the four Rescue Bots, Boulder uses his seismic sensors, Heatwave and Blades crash through things. The Rescue Bots transform in four-way split-screen. The main cast stand in front of the ''Rescue Bots'' logo before fading to just show the logo and main credits.
{{-}}

===Season 2 and 3===
:'''Animation studio:''' ''Atomic Cartoons/[[Vision Animation]]''
:'''Theme by:''' [[Starr Parodi]] and [[Jeff Eden Fair]] (music); [[Nicole Dubuc]] (lyrics); [[Josh Ramsay]] (vocals)
Most of the animation is the same, the only changes being the reanimated deployment scene, the screen displays for Heatwave, Chase and Blades, and Cody showing the bots around in the forest during the day. Plus, Boulder now blocks falling rocks with his scoop while Blades carries a jail cell with [[Evan]] and [[Miles]], the last change being the delay of the stock footage.
{{-}}

===Season 4===
:'''Animation studio:''' ''Atomic Cartoons/Vision Animation/[[DHX Media]]/[[Top Draw Animation]]''
:'''Theme by:''' [[Starr Parodi]] and [[Jeff Eden Fair]] (music); [[Nicole Dubuc]] (lyrics); [[Josh Ramsay]] (vocals)
The animation was heavily reworked, Doc Greene and Anna walking Cece in a stroller, and 2 lad pioneers on the other side, plus Mr. Harrison and his helipack. Blades and young Cody shaking hands was replaced by older Cody getting pounced on by Servo, and Boulder's scanning and transformation scenes are now of his dino mode. The deployment scene of the last version was now of the team racing down the track with Blurr, Slavage and Bumblebee, and the command center scene has Boulder in Heatwave's old spot, and Heatwave's boat mode rushing towards a pier fire on the main monitor. Older Cody has also been added. Older Cody now shows the bots around a warehouse, and Dani is on Blades' skid, plus High Tide's megabot transformation. Blurr and Salvage were added to the title card alongside Cody and Frankie's updated models.
{{-}}

==''Triple Combination: Transformers Go!''==
:'''Animation studio:''' ''[[Tatsunoko Production]]'', ''[[Shirogumi]]''
:'''Theme:''' "[[TRANSFORMERS-Go!]]" by [[Daiki Ise]]
{{stub}}

==''Q-Transformers: Mystery of Convoy''==
:'''Animation studio:''' ''[[DLE]]''
:'''Theme:''' "[[Physical]]" by [[OLDCODEX]]
{{stub}}
This intro seemingly has nothing in common with the show itself. It uses cgi animation rather than traditional like the actual show. It begins with close up shots of the main cast’s alt modes before cutting to the logo. It then shows each transformer turning into their robot mode before cutting to bumblebee skidding on the road mid-transformation and shooting an off-screen Decepticon (presumably). Optimus and Bumblebee then participate in a on-wheels battle with lockdown which then cuts to a shot of optimus transforming into his robot mode. It then smash cuts to the rest of the main cast transforming with one final shot of optimus fighting lockdown. He then drives away and it cuts to a final total sequence of the main cast and an ominous shot of Megatron.

==''Robots in Disguise'' (2015)==
===Season 1 (short version)===
===Season 1 (long version)===
===Season 2-3===
===''Transformers Adventure''===
:'''Animation studio:''' ''[[Polygon Pictures]]'' (show animation), ''[[LandQ Studio]]'' (new animation)
:'''Key animation:''' Jun'ichirō Hashiguchi, Ryūta Nakahara, Yōsuke Kikuchi
:'''Theme:''' "[[Save the Future!!]]" by [[Mitsuhiro Oikawa]]

===''Transformers Adventure -Prime of Micron-''===
:'''Animation studio:''' ''[[Polygon Pictures]]'', ''[[LandQ Studio]]''
:'''Theme:''' "[[Save the Future!!]]" by [[Mitsuhiro Oikawa]]
{{stub}}

==''Prime Wars Trilogy''==
===''Combiner Wars''===
===''Titans Return''===
===''Power of the Primes''===
{{stub}}

==''Cyberverse''==
===Chapter One===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

[[File:Cyberverse-Intro-Main3.jpg|upright=1.67|thumb|''Ace Attorney'' called. They want their close-up speed lines back.]]
[[Bumblebee (Cyberverse)|Bumblebee]] jumps in from the right side of the screen, striking a pose as he lands. [[Windblade (Cyberverse)|Windblade]] is superimposed over him in the same pose, activating her sword before charging towards the camera. She swings her sword, which transitions into [[Optimus Prime (Cyberverse)|Optimus Prime]], who in turn strikes several action poses of his own before zooming in on his head facing the right side of the screen, as a frame of [[Megatron (Cyberverse)|Megatron's]] head pans in from the right to face him. The [[AllSpark]] appears between them and bursts open, obscuring the two bots with light as it glows. The AllSpark expands to take up the screen before the camera zooms out to reveal an active [[space bridge]], from which two [[Seeker (Cyberverse)|Seekers]] emerge. The camera pans down towards the hexagonal pattern of the ground as images of [[Grimlock (Cyberverse)|Grimlock]], [[Maccadam]], [[Chromia (Cyberverse)|Chromia]] and [[Starscream (Cyberverse)|Starscream]] float past, the latter growing to take up the whole screen. Starscream's image crossfades to Bumblebee, Windblade and Optimus sequentially sliding into frame from the left before transforming to vehicle mode and driving away. Optimus's transformation transitions into a sequence of himself and [[Prowl (Cyberverse)|Prowl]] driving towards the camera, flanked by [[Wheeljack (Cyberverse)|Wheeljack]] and Chromia running alongside them and [[Hot Rod (Cyberverse)|Hot Rod]] and Bumblebee driving behind. As he approaches the camera, Bumblebee transforms back to robot mode, leaping into the air and swiping at the screen with his stinger, flashing to a shot of [[Cybertron (planet)|Cybertron]] floating in space that gradually grows larger as the series logo appears, accompanied by a deep voice singing "More than meets the eye!"

The Japanese broadcast's intro is basically identical, though a different character each episode provides narration over the whole sequence to excite the kids watching. The English logo has also been replaced with its Japanese counterpart, and the "More than meets the eye" voice at the end has been removed, presumably because the character is still talking over it. Similarly, most other languages use the same intro, but with a narrator announcing the show's title at the end.

===Chapter Two===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

[[File:Cyberverse-Intro-S2.jpg|upright=1.67|thumb|left|Practically all that's missing is "Go Go Power Rangers" blaring in the background.]]
The sequence is identical up to the point where the AllSpark bursts open. As the light fades, Starscream appears from below and grins as his [[spark armor]] forms around him. The camera pans away as [[Cheetor (Cyberverse)|Cheetor]], Grimlock, Hot Rod, Wheeljack, and [[Arcee (Cyberverse)|Arcee]] each move into frame and strike a heroic pose before the shot is again engulfed in white light. The scene suddenly cuts to the Autobots driving towards the camera, and the rest of the intro continues as normal.
{{-}}

===Chapter Three===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

[[File:Cyberverse Intro S3.jpg|upright=1.67|thumb|right|In their freetime, Autobots, Decepticons and Quintessons alike love to pose in front of a ''{{w|Beat Saber}}'' level.]]
Like the previous intro, the sequence is identical until the AllSpark bursts open. It then cuts to a [[Quintesson]] [[Prosecutor (Cyberverse)|Prosecutor]] appearing from the bottom of the frame, followed in sequence by Megatron, Optimus, [[Dead End (Cyberverse)|Dead End]], Hot Rod in his Stealth Force colors, and [[Clobber (Cyberverse)|Clobber]]. The five Cybertronians strike battle poses as they appear, while the Quintesson's eye glows red, the light engulfing the screen. The scene fades to the profile shot of Optimus, Bumblebee and Windblade from the first intro, and it continues as per usual.

Starting with "[[The Scientist]]" to the season finale, "[[The Other One]]", the Quintesson snarls when it appears. Early broadcasts of Chapter Three aired in the United Kingdom concluded the title sequence with the standard "Transformers: Cyberverse" title card also used on Chapters One and Two, but later episodes and the American releases of the season replaced this with the new, rebranded '''"Transformers: Bumblebee Cyberverse Adventures"''' title card, with Bumblebee popping out from behind the logo. This new title card would remain in use through Season 4.
{{-}}

===The Immobilizers===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

The sequence is identical to the Chapter One intro up to the point where images of other characters appear, with Starscream's head being replaced by [[Soundwave (Cyberverse)|Soundwave]]. As it zooms in, Soundwave's image crossfades to [[Swoop (Cyberverse)|Swoop]] flying towards the camera in front of Cybertron, then transforming and running along a track leading away from the planet. The camera pans to three identical tracks parallel to Swoop's, with [[Snarl (Cyberverse)|Snarl]], [[Slug (Cyberverse)|Slug]], and [[Sludge (Cyberverse)|Sludge]] in dinosaur mode running along them in tandem. The camera zooms in on Slug as he transforms to dinosaur mode, then spins to show him and Swoop leap offscreen before panning down to show Snarl transform to dinosaur mode. The camera spins and zooms out to show all four tracks plus a fifth in the center with Grimlock running along it. The [[Dinobot (Cyberverse)|Dinobots]] all converge behind Grimlock as he transforms to dinosaur mode and leaps at the screen, his mouth charging a flame blast. The glow of the charge engulfs the screen and transitions to [[Volcanicus (Cyberverse)|Volcanicus]] standing in silhouette against a fiery backdrop, surrounded by generics. The combiner swings their sword and the flames follow, engulfing the screen in white, which gradually fades to the title card, now with the Cybertron behind it restored to a lively golden hue.

===The Perfect Decepticon===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

The sequence starts out identically to that of "The Immobilizers" until the point where Soundwave's head approaches the camera. The sequence crossfades to a side-on shot of Optimus, Bumblebee, and Windblade akin to previous seasons, but this time with Hot Rod, Wheeljack and Clobber in the lineup as well. The Autobots glance at one another and rush to the right, with Optimus's body transitioning the shot to a Decepticon equivalent consisting of Soundwave, [[Shadow Striker (Cyberverse)|Shadow Striker]], [[Alpha Strike]], [[Lockdown (Cyberverse)|Lockdown]], Dead End, and [[Wildwheel (Cyberverse)|Wildwheel]], who rush to the left. The two groups meet in the middle before charging towards the screen together. Cut to a behind-the-back shot of them running before zooming forward, showing a group of [[Decepticon supersoldier]]s charging at them, and one of them punches the camera, causing the screen to go black. When the footage returns, Windblade is flying away from the camera and firing at two supersoldiers, who stand before a mound of Transformer corpses, including Soundwave, Wheeljack, and Bumblebee. Windblade swerves away and the camera pans up past the bodies to the top of the cliff behind them. At the top, [[Megatron X (Cyberverse)|Megatron X]] stands facing away, turning to glance towards the camera as it zooms in on his eye. The screen is engulfed in red, which fades into the title card.

==''Rescue Bots Academy''==
:'''Animation studio:''' ''[[Boulder Media Studio]]''
:'''Theme song:''' [[Doug Califano]] (music); [[Zach Allen]] (vocals)

[[File:RBA-Intro-Rollcall.jpg|upright=1.67|thumb|Picture day at the academy plays it a little more fast and loose.]]
[[Hot Shot (Prime)|Hot Shot]] chases a [[cube (sport)|cube]] across a court, where [[Optimus Prime (WFC)|Optimus Prime]] catches it. Hot Shot heads trough a ground bridge portal, and Prime's face transitions to [[Wedge (RBA)|Wedge's]] tablet, who heads off after an okay from [[Heatwave (RB)|Heatwave]]. A car passes by, and [[Chase (RB)|Chase]] overlooks [[Medix (RB)|Medix]] as he notices the alarm while helping [[Tough Luck Chuck]] cross the street. Medix then leaves, and as the simulation ends, the walker Chuck uses disappears, and he falls. A torch then transitions to a wrench then [[Hoist (RB)|Hoist's]] hands gripping a chain, and after he high-fives [[Boulder]], a face closeup has him head off. A quick roll call then shifts to [[Whirl (RBA)|Whirl]] finishing an obstacle course, her performance gaining an thumbs-up from [[Blades (RB)|Blades]]. The recruits head down the tubes, and as Hot Shot's touchdown signals them to head off in vehicle mode, Optimus, [[Grimlock (RID 2015)|Grimlock]], [[Cody Burns]] and the other four rescue bots see them off as Hot Shot's bumper transitions to a black background with the series logo up front.
{{-}}

==''War for Cybertron Trilogy''==
===''Siege''===
:'''Animation studio:''' ''[[Polygon Pictures]]''
{{stub}}

===''Earthrise''===
:'''Animation studio:''' ''[[Polygon Pictures]]''
{{stub}}

===''Kingdom''===
:'''Animation studio:''' ''[[Polygon Pictures]]''
{{stub}}

==''BotBots''==
:'''Animation studio:''' ''[[Boulder Media Studio]]''
:'''Theme song:''' [[Igor Correia]] and [[Jeff Milutinovic]] of [[The Wilders]]
{{stub}}

==''EarthSpark''==
:'''Animation studio:''' ''[[Icon Creative Studio]]''

Against a black background, a small green glow begins to peek out near the top off the screen. The ''Transformers'' logo is slowly digitally generated from wireframes in a manner similar to the [[Terran]]s being created by the [[Emberstone]], with the transformation sound being heard in the background. A spark of electricity bursts forth below, spreading to either side to create the ''EarthSpark'' logo, as the green glow turns blue and expands to form a glowing horizon over an orb. A small [[Nickelodeon]] logo fades in between the horizon line and the logos below. Unlike most past series, there is no traditional theme song, with only a 10-second piece of ambient music accompanying the sequence.

[[Category:Media]]

Title sequence

2023-06-30T22:36:28Z

Wiffletron: /* Generation 1 (English) */

[[File:Targetmasters.jpg|upright=1.67|thumb|''Mooooooom!'' Pinpointer and Crosshairs are making a title sequence!]]
A '''title sequence''' is the animation that accompanies the [[theme song]] or opening narration of a television series, introducing the audience to the show's characters and storyline on a visual level. Title sequences are usually composed of original animation commissioned solely for the sequence, a collection of clips from actual episodes, or a mixture of both. Oftentimes, the original animation commissioned for the title sequence is of vastly superior quality to the animation seen in the actual program. ''Oftentimes'', but not always. These sequences can range from thirty seconds to a minute and thirty seconds, depending on the length of the theme song or opening narration.

==Generation 1 (English)==
:'''Theme song:''' "The Transformers" by [[Anne Bryant]] and [[Ford Kinder]].
Each season of ''[[The Transformers (cartoon)|The Transformers]]'' boasted an original title sequence with varying performances of the classic ''Transformers'' [[theme song]]. Seasons 1 and 2 each offered unique performances of the theme song, while from season 3 onward, a third and final version was performed and used exclusively. For the reruns on the Sci-Fi Channel's [[Cartoon Quest]] and [[Animation Station]] blocks (as well as some syndicated reruns of season 2), the season 2 animation was combined with the season 3 version of the theme.

===Season 1===
:'''Animation:''' ''[[Toei Animation|Toei]]''
[[File:G1season1intro01.jpg|left|upright=1.1|thumb|Prime at perhaps his wussiest.]]
The [[Autobot]] and [[Decepticon]] insignias fly by as [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] and several of his troops transform. After the title flips to different faction colors, the [[Seeker (body-type)|Seeker]]s transform and fire upon several Autobot cars. Optimus Prime and [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] join the battle. [[Skywarp (G1)/Generation 1 cartoon continuity|Skywarp]] clashes with [[Jazz (G1)/Generation 1 cartoon continuity|Jazz]] and judo-flips him, but Jazz transforms to car mode, lands, drives back and returns to [[robot mode]], punching Skywarp in the face. [[Soundwave (G1)/Generation 1 cartoon continuity|Soundwave]] unleashes several of his cassette troops while Megatron transforms to gun mode and fires on the Autobots. Both sides then fly into the air and behind a mountain, where the title pops out.
{{-}}

===Season 2===
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]''
:'''Key animation:''' [[Nobuyoshi Habara]]
[[File:G1season2IntroGrid01.jpg|upright=1.1|thumb|"Hand-drawn version of computer-generated grids. How ironic!"]]
The Autobot and Decepticon insignias come flying out from space and across the landscape of [[Cybertron (planet)|Cybertron]] before the scenery changes to that of [[Earth]]. The "Transformers" title then appears and is snatched in the jaws of [[Grimlock (G1)/Generation 1 cartoon continuity|Grimlock]], where it morphs into [[Thrust (G1)|Thrust]]. Grimlock releases Thrust as the rest of the [[Dinobot (G1)|Dinobots]] transform and fire upon [[Blitzwing (G1)|Blitzwing]]. Blitzwing transforms to tank mode and makes the mistake of firing upon [[Omega Supreme (G1)|Omega Supreme]], who transforms to robot mode and squashes him beneath his heel. [[Scrapper (G1)|Scrapper]] picks up the remains of Blitzwing, and Omega fires on the approaching [[Astrotrain (G1)|Astrotrain]], who transforms to space shuttle mode just as the tracks drop off into a pit of lava. Down in the lava, the [[Insecticon (G1)|Insecticon]]s are swimming about for some reason. The lava then changes into a ''Tron''-like grid where Optimus Prime and Megatron clash before sinking into a wormhole as the title explodes onto the screen.
{{-}}

==="Five Faces of Darkness"===
:'''Animation:''' ''[[AKOM]]''

:''All five "[[Five Faces of Darkness]]" episodes had their own unique opening sequence, though on DVD releases of the series it only appears on Parts 3 and 5.''
[[File:Season3AlternateIntro01.jpg|left|upright=1.1|thumb|The valiant Springer leaves Rodimus to die.]]
The Autobot and Decepticon insignias pass beneath the [[Rockeroid]] ship and glide across the landscape of Cybertron, passing over several battered Decepticons dogpiling on top of a single [[Energon cube]]. As the Decepticons fight over the Energon, [[Ultra Magnus (G1)/Generation 1 cartoon continuity|Ultra Magnus]], [[Kup (G1)/Generation 1 cartoon continuity|Kup]] and [[Spike Witwicky (G1)/Generation 1 cartoon continuity|Spike]] choose this strategic time to blast their helpless foes with laser fire. [[Hot Rod (G1)/Generation 1 cartoon continuity|Rodimus Prime]] then drives up and transforms to robot mode within a wall of flames as the title appears on his chest. The scene shifts to [[Thrull]], where [[Galvatron (G1)/Generation 1 cartoon continuity|Galvatron]] emerges from his plasma bath and fires on a nearby planet, destroying it. Beneath the planet, back on Cybertron, [[Daniel Witwicky (G1)|Daniel]] is confronted by [[Trypticon (G1)|Trypticon]], only to be rescued by [[Metroplex (G1)|Metroplex]]. Then, on [[Quintessa (planet)|Quintessa]], Ultra Magnus, Kup and Spike are dropped into a [[Sharkticon (species)|Sharkticon]] pit and swim away in fear from one of the approaching beasts. The faction insignias then go racing again through space, this time to the planet [[Goo 8739-B|Goo]], where the Autobots are stuck in slime. [[Springer (G1)|Springer]] transforms to helicopter mode and rescues everyone but Rodimus Prime, who gets sucked into a giant spaceship. Rodimus blasts his way out of the ship as several letters scramble together to form the title.
{{-}}

===Season 3===
:'''Animation:''' ''[[AKOM]]'', ''[[Sam Young Studio]]''
[[File:Intro3 4 with error.jpg|upright=1.1|thumb|Remember that bit about title sequences having ''better'' animation than the show itself...?]]
A vector grid forms the disembodied head of [[Unicron/Generation 1|Unicron]], orbiting Cybertron. [[Ratbat (G1)|Ratbat]] flies through his eye as the scene shifts to the landscape of Cybertron and an army of [[Overcharge (G1)|Overcharge]]s in tank mode. One of them fires a blast at the audience which blows up the title. Out in space, [[Sky Lynx (G1)|Sky Lynx]] is chasing a unit of [[Sweep (G1)|Sweeps]] and a miscolored [[Cyclonus (G1)/Generation 1 cartoon continuity|Cyclonus]] through a field of space debris. Amid the debris is a TV set that shows Metroplex battling Trypticon. Grabbing Trypticon by the shoulders, Metroplex whirls him around into a crudely drawn tornado. That tornado then becomes the rings of Saturn, upon which are driving [[Blurr (G1)/Generation 1 cartoon continuity|Blurr]] and [[Wheelie (G1)|Wheelie]]. Wheelie's spinning tire becomes the barrel of Galvatron's cannon, aimed directly at the audience. The Decepticon insignia on his chest then rises up, becomes an Autobot insignia and then situates itself onto the chest of [[Blaster (G1)/Generation 1 cartoon continuity|Blaster]], who is engaged in a battle on Earth. Blaster transforms to boom box mode and emits several ripples representing sound or radio waves. Those waves then become the ripples in a pool of water filled with Sharkticons. A Sharkticon swims toward the audience, and the darkness in its mouth becomes a space background and a platform. Rodimus Prime, Ultra Magnus and Kup (with Springer's head) come running over the platform and toward the audience. The platform is then revealed to be the title.
{{-}}

===Season 4===
:'''Animation:''' ''[[Toei Animation|Toei]] (commercial animation), [[AKOM]]'' (Season 3 intro animation), ''[[Sam Young Studio]]'' (Season 3 intro animation)

:''This title sequence is composed of animation commissioned for several Transformers toy [[commercial]]s as well as a few clips recycled from the season 3 title sequence.''
[[File:Scorponok-Rebirth.jpg|left|upright=1.1|thumb|"I'm ready for my closeup, Mr. DeMille."]]
Rodimus Prime and Blurr race across a wall and through an electrical field, where they meet a distraught Kup. [[Scorponok (G1)|Scorponok]] then unites beautifully with [[Zarak (G1)|his head]]. Elsewhere, the [[Technobot (G1)|Technobot]]s unite into [[Computron (G1)|Computron]]. [[Flywheels]] then transforms to robot mode and fires. An [[Overcharge (G1)|Overcharge]] appears with the title in front of its cannon in tank mode and blows it up (''recycled season 3 footage''). Above Cybertron, [[Triggerhappy (G1)|Triggerhappy]] and [[Blowpipe (G1)|Blowpipe]] fire and land on the ground. Triggerhappy is immediately tackled by [[Sureshot (G1)|Sureshot]]. [[Spoilsport]] and Blowpipe transform out of gun mode and clash. As they do, [[Crosshairs (G1)|Crosshairs]] and [[Pinpointer (G1)|Pinpointer]] arrive in [[alternate mode|vehicle mode]] and transform, only to be immediately tackled by [[Misfire (G1)|Misfire]] and [[Aimless]]. On another planet, ship mode [[Fortress Maximus (G1)|Fortress Maximus]] blasts the approaching [[Terrorcon (G1)|Terrorcon]]s. The scene shifts to the barrel of Galvatron's cannon as his Decepticon insignia rises and becomes Blaster's Autobot insignia (''recycled season 3 footage''). Back on Cybertron, Sureshot and Triggerhappy are still going at it. On Earth, Metroplex transforms from battle station mode to robot mode as he's fired upon by [[Bruticus (G1)|Bruticus]]. The scene shifts to the platform in outer space, as Rodimus Prime, Ultra Magnus and Kup (miscolored as Springer) run across it, revealing it to be the title (''recycled season 3 footage'').
{{-}}

===Season 5===
:'''Animation:''' ''[[Toei Animation|Toei]]'' (movie and commercial animation), [[TMS Entertainment]] (commercial animation), ''[[Charlex]]'' (titles)

:''This title sequence is composed of animation commissioned for several Transformers toy [[commercial]]s as well as a few clips recycled from ''[[The Transformers: The Movie]]''.''
[[File:G1season5titlesequence01.jpg|thumb|upright=1.1]]
Hot Rod runs through a valley carrying Daniel Witwicky, transforms to vehicle mode and places Daniel in the driver's seat (''recycled Movie footage''). The Headmasters roll-out from a [[Cybertron (planet)|Cybertronian]] city. A shuttle blasts off from planet Cybertron and into space. On the planet of [[Junkion (planet)|Junk]], Springer and the Junkions run from Galvatron and Cyclonus, who are spraying them with laserfire (''recycled Movie footage''). In [[Autobot City (G1)|Autobot City]], Optimus Prime transforms from vehicle to robot mode, rocketing himself into the air and shooting several Decepticons beneath him while the title (''a stock 1984-86 version, slanted downward'') appears on the screen (''recycled Movie footage''). Megatron blasts his [[fusion cannon]] while Starscream strafes Springer, who fires back (''recycled Movie footage''). The [[Targetmaster (technology)|Double Targetmaster]]s transform from vehicle to robot modes and fire. In the sky, Triggerhappy and Blowpipe transform to robot and gun mode and open fire. In Autobot City, Devastator tears through a wall, on Cybertron, [[Unicron/Generation 1|Unicron]] smashes his hand down on the planet, back on Earth, Megatron and the Decepticons evacuate a burning Autobot shuttle and both Megatron and Starscream open fire (''recycled Movie footage''). On Cybertron, Crosshairs and Pinpointer arrive in vehicle mode, transform to [[robot mode]] and skid to a stop. The Autobot [[Pretender]]s exit their Pretender shells and rise up into the air in robot mode. On [[Quintessa (planet)|Quintessa]], Hot Rod punches a Sharkticon in the face (''recycled Movie footage''). Inside Unicron, Hot Rod opens the [[Matrix of Leadership]] and reveals the show title (''the same version as before, now slanted upward''), outside, Grimlock claws his feet into Unicron, at Autobot City, Megatron ignites his energon saber, leaps into the air and is felled by an uppercut from Optimus Prime (''recycled Movie footage'') that causes the title (''this time the 1988 commercial version'') to appear on the screen.
{{-}}

===''Generation 2''===
:'''Animation:''' ''[[Lamb & Company]]'', ''[[Doros Motion]]'' (Cybernet Space Cube animation)

:''Rather than sport a theme song, the ''[[Transformers: Generation 2 (cartoon)|Generation 2]]'' series featured new CG animation accompanied by narration.''
[[File:G2CartoonIntro01.jpg|upright=1.1|thumb|G2 Prime was too extreme for his own good sometimes.]]
Optimus Prime drives over a bridge on some alien planet with two moons in the sky and transforms to robot mode as the narrator describes him as "More than meets the eye, he's a robot in disguise!" Optimus is then strafed by [[Ramjet (G1)|Ramjet]] in jet mode. The narrator describes him and the Decepticons as "going ballistic to destroy the Autobots". Ramjet transforms to robot mode and fires a missile into Prime's chest, damaging it, and then shoves him against the side of a cliff. Prime kicks Ramjet away and punches the fallen Ramjet square in the face before he can stand back up. (Way to fight fair, Prime.) Prime then begins stomping on the defeated Ramjet repeatedly with his foot while triumphantly firing his rifle into the sky. (''Jeez, man''.) The narrator then explains to the audience the "Magic of the [[Cybernet Space Cube]]" and introduces the "computer-enhanced stories of the Transformers".
{{--}}

==Generation 1 (Japanese)==
===''Fight! Super Robot Lifeform Transformers''===
====Title sequence #1====
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]'', ''[[Nakamura Production]]''
:'''Theme song:''' ''"[[Transformer (song)|TRANSFORMER]]" by [[Satoko Shimonari]]''

:''The first Fight! Super Robot Lifeform Transformers title sequence consisted of the animation used for the English season 1 sequence with additional clips from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]" to pad out the full minute-and-twenty-second length.''
[[File:FSRLTitleSequence01.jpg|left|upright=1.1|thumb]]
The Autobot and Decepticon insignias fly by as Prime, atop the Autobot one, transforms from truck to [[robot mode]]. The Japanese title then appears floating in space. The Seekers fly down and transform to robot mode, attacking several Autobot cars who transform to robot mode and fire back. Prime and Megatron join the battle as the two sides clash. Skywarp judo-flips Jazz, who transforms to car mode as he lands, drives back, transforms to robot mode and punches Skywarp in the face. Soundwave unleashes several of his cassette warriors as Megatron transforms to gun mode and fires upon the Autobots (recycled from the English season 1 title sequence). Prime then commands a full line-up of Autobots to transform, and they roll out over the desert (recycled from "[[More than Meets the Eye, Part 3]]"). Underwater, [[Rumble (G1)|Rumble]] causes an earthquake that begins destroying a dam. On top of the dam, Prime and Megatron battle with [[Energon-axe]] and [[Energon mace]], only for Prime to be knocked off the ledge (recycled from "[[More than Meets the Eye, Part 2]]"). At the ruby crystal mines of [[Burma]], an explosion sends truck mode Prime tumbling down the side of a mountain (recycled from "[[More than Meets the Eye, Part 2]]"). Out in the desert, Prime transforms from truck mode to robot mode and rushes toward the audience. Megatron transforms to gun mode and is caught by Skywarp as Soundwave unleashes several of his cassette warriors (recycled from "[[More than Meets the Eye, Part 3]]"). A trio of [[Air Warrior]]s transform to jet mode and fly off (recycled from "[[More than Meets the Eye, Part 2]]"). On Cybertron, [[Bumblebee (G1)/Generation 1 cartoon continuity|Bumblebee]] transforms to his pre-Earth saucer mode (recycled from "[[More than Meets the Eye, Part 1]]"). In the desert, Soundwave and Rumble watch as [[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] transforms to jet mode and flies off into the distance (recycled from "[[More than Meets the Eye, Part 1]]"). The Autobots and Decepticons then go flying behind a mountain. Where the words creating the title would have popped out from behind the sides of the mountain in the English version, the Japanese title pops out from over top of the mountain (recycled from the English season 1 title sequence).

====Title sequence #2====
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]'', ''[[Nakamura Production]]''
:'''Theme song:''' ''"[[Transformer (song)|TRANSFORMER]]" by [[Satoko Shimonari]]''

:''The second Fight! Super Robot Lifeform Transformers title sequence consisted of the animation used for the English season 1 and 2 sequences with additional clips from various other episodes (mostly the same clips used in the US season 2 closing credits sequence) to pad out the full minute-and-twenty-second length.''
[[File:We Hope The Only Title Sequence.jpg|thumb|upright=1.4|We hope the only grammar!]]
The Autobot and Decepticon insignias fly through space toward the planet Cybertron. The Japanese "Fight! Super Robot Lifeform Transformers" logo appears. Grimlock and the Dinobots open fire on Blitzwing, who transforms and attempts to shoot down Omega Supreme. Omega Supreme squashes Blitzwing (who is salvaged by Scrapper) and then opens fire on Astrotrain. Astrotrain transformers and retreats as the "camera" falls into a pit of lava containing the Insecticons (US season 2 title sequence footage). Starscream, Thundercracker, and Skywarp transform from jet to robot modes and open fire on [[Wheeljack (G1)/Generation 1 cartoon continuity|Wheeljack]], Bumblebee and [[Mirage (G1)/Generation 1 cartoon continuity|Mirage]]. Optimus and Megatron both lead their respective factions in a charge into battle. Various robots grapple before the Decepticons fly off with the Autobots on the ground shooting at them (US season 1 title sequence footage). [[Long Haul (G1)|Long Haul]] transform to robot mode ("[[The Master Builders (episode)|The Master Builders]]"), [[Warpath (G1)|Warpath]] transforms to robot mode ("[[A Decepticon Raider in King Arthur's Court (episode)|A Decepticon Raider in King Arthur's Court]]"), Blitzwing transform to tank mode ([[Megatron's Master Plan, Part 2]]), [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] transform to dinosaur modes ("[[Desertion of the Dinobots, Part 1]]"), [[Powerglide (G1)|Powerglide]] transforms to jet mode ("[[Dinobot Island, Part 1]]"), [[Sunstreaker (G1)/Generation 1 cartoon continuity|Sunstreaker]], [[Smokescreen (G1)|Smokescreen]], [[Cliffjumper (G1)/Generation 1 cartoon continuity|Cliffjumper]], [[Brawn (G1)|Brawn]], and Grapple transform from vehicle to robot modes (??), Starscream transformers to jet mode and flies off ("[[More than Meets the Eye, Part 2]]"), Smokescreen, [[Inferno (G1)|Inferno]] and Wheeljack transform to [[alternate mode|vehicle mode]]s (??), Optimus Prime transforms from truck to [[robot mode]] while Megatron transforms from robot to gun mode ("[[More than Meets the Eye, Part 3]]"). Optimus and Megatron square off on a computerized grid in outer space and promptly sink into the grid (US season 2 title sequence footage). The grid then explodes and turns into the Japanese "Fight! Super Robot Lifeform Transformers" logo.
{{-}}

===Scramble City: Mobilization===
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]'' (Season 2 intro footage only)
:'''Theme song:''' ''"[[Transformer (song)|TRANSFORMER]]" by [[Satoko Shimonari]]''

:''The "[[Scramble City: Mobilization]]" title sequence consisted of the animation used for the English season 2 sequence with additional clips from "More than Meets the Eye" to pad out the full minute-and-twenty-second length.''
[[File:ScrambleCityTitleSequenceSoundwave01.jpg|thumb|left|upright=1.4|"Laserbeak: Eject. Operation: Destroy the departing sky!"]]
The Autobot and Decepticon insignias fly across the landscape of Cybertron, which becomes the landscape of Earth. The English title appears and is bitten by Grimlock, then morphs into Thrust. Grimlock releases Thrust as the Dinobots transform and fire upon Blitzwing. Blitzwing transforms to tank mode and fires on Omega Supreme, who squashes him beneath his foot. As Scrapper hauls off Blitzwing's remains, Omega fires on Astrotrain, who transforms to shuttle mode above a pit of lava. Down in the lava, the Insecticons are swimming around for no apparent reason (recycled from the English season 2 title sequence). On Cybertron, three [[Seeker (body-type)|Seeker]]s (including [[Sunstorm (G1)|Sunstorm]]) attack Bumblebee and Wheeljack with a flamethrower (recycled from "[[More than Meets the Eye, Part 1]]"). On Earth, a quake rumbles the crashed [[Ark (G1)|Ark]] and knocks Optimus Prime into the repair beam of [[Teletraan I]], who converts him into a truck (recycled from "[[More than Meets the Eye, Part 1]]"). Soundwave ejects [[Laserbeak (G1)/Generation 1 cartoon continuity|Laserbeak]], who chases after [[Hound (G1)/Generation 1 cartoon continuity|Hound]] and Cliffjumper, blasting the former off of a cliff (recycled from "[[More than Meets the Eye, Part 1]]"). A vector grid then appears with both Autobots and Decepticons charging over top of it. Prime and Megatron clash and sink into a pit as the English title explodes onto the screen (recycled from the English season 2 title sequence).
{{-}}

===''Transformers 2010''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Theme song:''' ''"[[Transformer 2010|TRANSFORMER 2010]]" by [[Shō Hirose]]''

:''Rather than recycle any of the crude animation from the English season 3 title sequence, the ''Transformers 2010'' title sequence was cobbled together from multiple toy [[commercial]]s and clips from ''[[The Transformers: The Movie]]''. Oddly, ''The Transformers: The Movie'' would not be released in Japan until 1989.''
[[File:TF2010TitleClip01.jpg|upright=1.1|thumb|It was a choice between "Cross of heat" or "BURNING HEART!" This won out.]]
Unicron's head orbits Cybertron as the Japanese title pops out of his broken eye (recycled from ''[[The Transformers: The Movie]]''). On an Earth highway, Ultra Magnus and several Autobots appear. Magnus transforms and fires his missiles at the approaching Galvatron and multiple Decepticons. Galvatron flies right through the flames, only to be socked in the jaw by Magnus. Galvatron transforms to cannon mode and returns fire. Elsewhere, Trypticon is approached by the [[Protectobot (G1)|Protectobot]]s, who transform and open fire on the city. Trypticon transforms first to battle station mode, then dinosaur mode. The Protectobots combine into [[Defensor (G1)|Defensor]] as Trypticon breathes fire in their direction. Metroplex arrives in mobile battle station mode and is attacked by Bruticus. Metroplex transforms to robot mode and returns fire (footage from the Metroplex commercial, also used in the English season 4 intro). In some other desert, [[Broadside (G1)|Broadside]] and [[Sandstorm (G1)|Standstorm]] show off their three transformations as they battle Blitzwing and Astrotrain. And yet elsewhere, the [[Predacon (G1)|Predacons]] mow down [[Sludge (G1)|Sludge]] and then pose on a cliff before combining into [[Predaking (G1)|Predaking]]. Inside Unicron, Rodimus Prime gives Galvatron the "end of the road" speech, picks him up and hurls him out into space. On Cybertron, Rodimus rallies a line-up of Autobots as the Japanese title appears (recycled from ''[[The Transformers: The Movie]]'').
{{-}}

===''The Headmasters''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Key animation''' [[Hidetoshi Ōmori]]
:'''Theme song:''' ''"[[The Headmasters (song)|The Headmasters]]" by [[Hironobu Kageyama]]''

:''The first completely original title sequence commissioned by [[TakaraTomy|Takara]]. Beginning with "[[Explosion on Mars!! Maximus Is in Danger]]", the Decepticons in the sequence would flash on and off as a tie-in with the light-gun game [[Video Challenger]].''
[[File:HeadmastersTitleSequence01.jpg|left|upright=1.1|thumb|Apply directly to the footage!]]
[[File:GalvyChallenger.gif|thumb|upright=1.1|Captain Powermaster and the Robots of the Future!]]
As the sun is eclipsed by a planet, the title appears on the screen. [[Chromedome (G1)|Chromedome]] and the Autobot [[Headmaster (technology)|Headmaster]]s head-on and fly toward the audience. Above Earth, the [[Fortress Maximus (G1)|Battleship Maximus]] transforms and deploys [[Blaster (G1)/Generation 1 cartoon continuity|Twincast]] and the [[Trainbot]]s. On the [[Moon (moon)|Moon]], Spike and Daniel Witwicky hop along the surface in their [[Exosuit]]s as [[Sixshot (G1)|Sixshot]] and the Decepticon Headmasters fly up behind them. In space, Galvatron, [[Scorponok (G1)|Mega Zarak]] and the Decepticon Headmasters open fire on the Trainbots, who combine into [[Raiden]]. The Autobot and Decepticon Headmasters then engage in a massive outer space firefight with lasers flying all over the place. Rodimus Prime is struck by a laser and injured, but is quickly shielded by Chromedome, who then blasts [[Soundwave (G1)/Generation 1 cartoon continuity|Soundblaster]] in the chest and sends him flying. [[Skullcruncher (G1)|Skullcruncher]] then attacks Chromedome with his sword, but is immediately deflected. The Terrorcons then arrive on the scene but are all blown up by the combined efforts of Raiden and the recovered Rodimus Prime. Sixshot and the remaining Decepticons are then driven back by a blast from [[Hardhead (G1)|Hardhead]]. The Autobot insignia then appears, and every Autobot that matters lines himself up in front of it, with Chromedome taking center point.
{{-}}

===''Super-God Masterforce''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Key animation:''' Masahiko Ōkura (second seqence only)
:'''Theme song:''' ''"[[Chōjin Masterforce no Theme]]" by [[Toshiya Igarashi]]''

====Title sequence #1====
[[File:Masterforce opening 1.jpg|225px|thumb]]
At a drive-in movie theater, [[Shūta Gō]] and [[Minerva (human)|Minerva]] prepare a computer, which projects the rest of the opening sequence onto the big screen for the theater's patrons. The title is revealed, standing atop a pedestal with spotlights illuminating it, before cutting away to a blue-tinged shot of human mode [[Metalhawk (G1)|Metalhawk]] racing across a field of anime speed-lines. The image is soon replaced with one of him in his [[Pretender]] armor, quickly joined by [[Phoenix (G1)|Phoenix]], [[Diver (G1)|Diver]] and [[Lander]] in theirs. The four Pretenders transform into [[robot mode]] and then fly into the screen. Jet mode Metalhawk and Phoenix fly around [[Ginrai (human)|Ginrai]]'s [[trailer]] in battle station mode as the [[Trainbot]]s soar by in the background, all in the sky above the Autobots' mountain headquarters. [[Buster (G1)|Buster]] and [[Hydra (G1)|Hydra]] fly by a dark castle in jet mode, and inset boxes appear onscreen revealing their names, ages and nationalities, before they engage Metalhawk and Phoenix in a dogfight. As Shūta and Minerva look on, worried, the two Decepticons merge into [[Darkwings]]. On the ground below, [[Lightfoot (G1)|Lightfoot]], [[Ranger]] and [[Road King]] come speeding into action, as an inset gives Lightfoot's details to the audience. Lightfoot races into a tunnel, where he is confronted by Pretender mode [[Dauros]], [[Gilmer]] and [[Blood]], the latter transforming to robot mode and opening fire. As Minerva cheers, Lightfoot transforms into robot mode and fire back, nailing Blood. Elsewhere, humans run in panic as a [[Tentakil (Masterforce)|Tentakil]] rampages through their city before combining with its fellow [[Seacon (Masterforce)|Seacons]] to form [[King Poseidon]]. Ginrai comes rolling onto the scene with the requisite inset box, transforms into robot mode and leaps into the air, avoiding King Poseidon's cannon fire and flattening the combiner with a kick. The projection ends with Ginrai and the four Autobot Pretenders standing on Ginrai's battle station, and the camera pulls back out to show Minerva and Shūta watching. The five Transformers onscreen leap towards the camera, and the two kids fall over as they come ''out'' of the screen and land in front of them. Shūta and Minerva right themselves and cheer.
{{-}}

====Title sequence #2====
[[File:Masterforce opening 2.jpg|left|225px|thumb]]
Ginrai and the [[Headmaster Junior]]s come running towards the audience on a white field ([[Cab (human)|Cab]] swings in on a rope), which dissolves to reveal the image of the Autobots' mountain headquarters. The quartet turn stage-left and jump into the air as flames fill the screen, segueing to the title on a background of green spotlights. Ginrai very dramatically dons his [[Godmaster (lifeform)|Godmaster]] armor just before King Poseidon comes bursting through a field of ice and shoots at him, prompting him to leap into the air and merge with his [[Transtector]] to become Super Ginrai. [[Mega]] and [[Giga]] appear against a black field, surrounded by rainbow-colored energy, then combine with their Transtectors into [[Overlord (G1)|Overlord]]. Human-form Road King, Lightfoot and Ranger slide across a sparkly green background, and their [[alternate mode|vehicle mode]] Transtectors roll by below them. Each one of the three fades away as his Transtector lines up below him, transitioning into close-ups of their cockpits, with their armored drivers now behind the wheel. The three Godmasters drive off the top of waterfall and transform into robot mode before they hit the ground below. Back at the battle, Ginrai flips King Poseidon and slams him into the tundra, where he explodes dramatically. Ginrai then turns, and the scene changes to a city, where Overlord shields himself against a blast from Ginrai's cannon. Overlord unleashes his own weapons, but Ginrai leaps over the volley and kicks Overlord in the face. Overlord spins and launches his "Mega Child" jet-shield to pursue Ginrai, but the Autobot whips around and knocks it out of the air before blasting Overlord some more, then finally bringing him down with a rain of punches and kicks. Cab, Shūta and Minerva are then seen driving [[Godbomber]] into action, and the drone launches into the air, linking up with Ginrai to form God Ginrai. A long pan up God Ginrai's body concludes with the Headmaster Juniors jumping from Godbomber's cockpit and being joined by Ginrai. They all join hands and run forward, with the images of God Ginrai and their mountain base in the background.
{{-}}

===''Victory''===
[[File:Victory title sequence.jpg|thumb]]
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Theme song:''' ''"[[Transformer V]]" by [[Kōji Kaya]] and Morinoki Children's Chorus''
The [[Brainmaster]]s roll across a blue grid and transform into [[robot mode]], quickly followed by the [[Breastforce]] doing the same, only on a red grid. A glowing "V" descends into shot, and the scene transitions to the show's title, with the V in place as part of the logo. [[Star Saber (G1)|Star Saber]] flies in space above the [[Earth]], as [[Deathsaurus (G1)|Deathsaurus]] wreaks havoc in a city down on the planet's surface. Star Saber [[stock footage|transforms to robot mode]] and lunges into battle with Deathsaurus, while the Brainmasters clash with the Breastforce. Elsewhere, the [[Dinoforce]] attack the Autobots' [[Rocket Base|Shuttle Base]], but are repelled by [[Galaxy Shuttle]]. [[Jan Minakaze]]'s face then fills the screen, and the camera zooms out to show him standing on a green grid, with an image of Earth hanging in space in the background. Galaxy Shuttle and the Brainmasters jump down from off-screen to join him, and then Star Saber's face fills the whole screen. The camera zooms out again, and the grid and other characters are gone, leaving only Star Saber standing before the Earth. He swings his sword and poses dynamically.
{{-}}

===''Zone''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Theme song:''' ''"[[Transformer Z no Theme]]" by [[Ichirō Mizuki]]''
[[File:Zone title sequence.jpg|left|225px|thumb|Is he union?]]
[[Emusa]] cues the beginning of the sequence by popping up with a clapperboard. The [[Jet Patrol Team]] and [[Sunrunner (Zone)|Sunrunner]] come flying out of the sunset, over the ocean, followed by the huge form of [[Dai Atlas (G1)|Dai Atlas]], who fills the whole screen. By the time Dai Atlas has passed, the scene has changed to a shot of [[Micro|Planet Zone]] from space, before the title card appears. [[Violengiguar]] whirls in space, and from the folds of his cloak, the [[Nine Great Demon Generals]] emerge. Dai Atlas transforms from jet to [[robot mode]], while [[Sonic Bomber (G1)|Sonic Bomber]] destroys some kind of flying monster, then transforms to robot mode himself. The [[Rescue Patrol Team]], [[Battle Patrol|Battle Patrol Team]], and [[Race Car Patrol|Race Car Patrol Team]] prepare for action. The [[Rocket Base]]'s Galaxy Rocket flies through space, flanked by the Jet Patrol Team, while on Zone's surface, the other [[Micromaster]]s ride the Rocket Base itself into battle. [[Moonradar (G1)|Moonradar]] and [[Rabbicrater]] pose in front of a large "Z", then drive through a field, just behind [[Cain]] and [[Akira Serikawa]], who are hand-in-hand. [[Zone Base]] transforms into battle mode as Cain, Akira, and Emusa leap through the air excitedly, while Dai Atlas dodges his way around a series of explosions. He emerges from the dust of the explosions in drill tank mode and lunges towards the monster that is attacking him, drilling right through and destroying it. Dai Atlas and Sonic Bomber land in front of Zone Base, Cain and Akira pop up in front of them, and then Emusa reappears with his clapperboard to signify that it's all over.
{{--}}

==''Beast Wars'' (English)==
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"Beast Wars Theme" by [[Robert Buckley]]''

:''All three seasons of ''Beast Wars'' use the show's main theme music for the intro sequence, accompanied by occasional shouts of "''Beast'' Wars!" The initial intro for Season 1 was 30 seconds in length, while a later verison, as well as the intros for Seasons 2 and 3, doubled it to a full minute by extending the musical theme. With the exception of the logo's appearance, the intro sequences do not use any original animation and instead are composed of clips from the series.''

===Season 1 (short version)===
[[File:BeastWarsS1Intro.jpeg|thumb|upright=1.4|Who. Stole. My. [[Rubber Ducky|'''Rubber. Ducky?!''']]]]
A brief series of clips explaining the series' premise are shown: The ''[[Axalon (BW)|Axalon]]'' and ''[[Darksyde (BW)|Darksyde]]'' emerge from a [[unspace|transwarp]] portal and crash on prehistoric [[Earth]]. On board the [[Predacon (BW)|Predacon]] ship, a computer analyzes the crew's new [[beast mode]]s, and a [[DNA scanner]] scans a rhinoceros and gorilla. A brief shot of [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] growling in beast mode is quickly overtaken by the appearance of the title logo, and "Beast Wars!" is heard. Several clips are then played showcasing various characters in the series: [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]] oversees his Predacon troops, [[Cheetor (BW)|Cheetor]] and [[Waspinator (BW)|Waspinator]] transform into [[robot mode]], the Predacons launch an attack, [[Rattrap (BW)|Rattrap]] takes cover behind a boulder, [[Tarantulas (BW)|Tarantulas]] fires his leg-guns, and Waspinator and [[Terrorsaur (BW)|Terrorsaur]] are hit by an explosion. Finally, Megatron and Optimus Primal both transform into robot mode and briefly struggle before the logo appears again, along with another chant of "Beast Wars!" accompanied by various animal cries.

===Season 1 (long version)===
The long version of the intro features more clips of the ''Axalon'' and ''Darksyde'' as the ships exchange fire before crashing onto Earth. After Megatron's console analyzes his robot mode, the ''Darksyde'' deploys its DNA scanner, detects dinosaur bones, and selects a T-rex beast mode for Megatron. The ''Axalon'' deploys its scanner as well, and its scan detects the rhino and gorilla. A computer screen shows these beasts, along with a rat. We then see the Maximals (with [[Dinobot (BW)|Dinobot]]) and Predacons facing off against each other in their beast modes. There is a close-up of Dinobot and then Cheetor in their beast modes. Megatron shakes his fist. Dinobot in robot mode jumps into action to defend the ''Axalon''. Cheetor is ambushed by Tarantulas. Terrorsaur endures a [[Power Surge (episode)|power surge]]. Tarantulas attempts to bite Rattrap. Waspinator flies into the screen. [[Rhinox (BW)|Rhinox]] analyzes a scan. The Predacons stand before the [[Standing Stones]]. The logo then flies into view over Optimus Primal as in the short opening, complete with the "Beast Wars!" chant. In succession, Megatron, Optimus Primal (accompanied by the "Beast Wars!" chant again), Dinobot and Cheetor (who is outrunning an explosion) transform into robot mode. Megatron smirks as he fires. Optimus Primal evades an attack in flight mode. Rhinox transforms into robot mode. Optimus Primal and Rattrap are falling from the [[flying mountain]]. The energon crystal in the Standing Stones explodes. The Maximals and Predacons in beast mode charge at each other in a field of raw energon. The title once again flies into view, ending the opening.

===Season 2===
[[File:BeastWarsS2Intro.jpg|left|225px|thumb|Like a treasure from a sunken pirate wreck.]]
The first 40 seconds of the intro are dedicated to clips summarizing [[Other Voices, Part 1]], [[Other Voices, Part 2]], and [[Aftermath]]. We begin with an opening shot of Earth. After Optimus Primal is interrogated by the [[Vok]] (using [[Unicron/Generation 1|Unicron]]'s head as their avatar), a beam shoots out from the [[Bio-Dome]], hitting Earth's fake second moon and revealing it to be the [[Planet Buster]]. The [[Maximal]]s, [[Cheetor (BW)|Cheetor]] in particular, are shown reacting to this. Optimus flies the [[transwarp cell]] to destroy the Planet Buster, but Megatron's face appears on the screen, taunting him. Optimus hits the pod's door futilely as it collides with the Planet Buster, destroying him and unleashing the [[quantum surge]]. The title logo appears and a chant of "Beast Wars!" is heard.

Rattrap, Cheetor, and Megatron are shown being transmetallized by the surge, while Terrorsaur's hand sinks into the lava as "Beast Wars!" is chanted again. Finally, a rapid montage of clips of (most of) the characters is shown, several in their new [[Transmetal]] forms: Megatron, Tarantulas, Rattrap, Cheetor, Rhinox, [[Quickstrike (BW)|Quickstrike]], [[Silverbolt (Fuzor)|Silverbolt]], Dinobot, Waspinator, [[Inferno (BW)|Inferno]], and... Tarantulas again. The logo then appears and "Beast Wars!" is uttered a third time.

===Season 3===
[[File:BeastWarsS3Intro.jpg|thumb|upright=1.4|He truly is a Big Bot now.]]
The sequence begins with a brief all-new rendering of the Axalon and Darkside crashing on Earth, then cycles back into reused footage, including the "sunrise lineup" sequence that had already been used in season 2. We are then shown [[Optimus Prime (G1)|Optimus Prime]]'s eyes flickering to life, his [[spark]] being removed from its container, Optimus Primal's new "Optimal" body, and Megatron raging amidst the time storm, giving us a (very) brief summary of the events of [[The Agenda (Part III)]] and [[Optimal Situation]]. Several random scenes are then played: Megatron firing a blast from his tail-cannon, Rattrap leaping to avoid it, the [[subaquatic stealth vessel]] exploring the ''Axalon''{{'}}s ruins, [[Depth Charge (BW)|Depth Charge]] blocking some energy blasts with his fins, [[Rampage (BW)|Rampage]] running from the crashing [[transwarp cruiser]], Megatron roaring in beast mode, Rattrap riding atop a large missile from the transwarp cruiser, Silverbolt landing on the ground and brandishing his feather missiles, Tarantulas in vehicle mode riding alongside the [[cyber raptor]]s, the [[Ark (G1)|Ark]] taking off from [[Cybertron (planet)|Cybertron]], Rhinox landing on the floor of the cavern in [[Mount St. Hilary]], Rampage rolling off a cliff and crushing a device that Inferno and Quickstrike have been building, Rattrap swinging in through the roof of the transwarp cruiser to attack Tarantulas, and a cyber raptor menacing an [[anthropoid]].

All of that in 30 seconds. Yeesh.

The title logo then appears, along with the customary shout of "Beast Wars!" More scenes appear: [[Blackarachnia (BW)|Blackarachnia]] presenting the Ark to Silverbolt, Depth Charge emerging from the water to a second cry of "Beast Wars!", Rhinox and Rattrap running from some energy blasts, Rampage jumping off a cliff into the water below, Tarantulas cackling in his lair, Optimus Primal transforming to jet mode and zooming off, Rattrap in vehicle mode driving across the ground, Blackarachnia being dropped off by Waspinator, Quickstrike transforming into beast mode, Rampage transforming into robot mode (boy, he sure shows up a lot in this one, huh?), Optimus Primal using his large arms to protect the other Maximals from a cave-in, Megatron transforming into beast mode, and finally Optimus Primal activating his chest-mounted blasters and laser sight. The title logo appears along with the usual chant.

===Rhino home video versions===

{{stub}}

==''Beast Wars'' (Japanese)==

===''Beast Wars''===
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[War War! Stop It|WAR WAR! STOP IT]]" by [[Banana Ice]]''

:''The Japanese ''Beast Wars'' opening largely uses the same footage as the long version of the English Season 1 opening, with additional footage from early episodes.''

The first 19 seconds of the Japanese ''Beast Wars'' opening is identical to the long version of the English Season 1 opening, with the ''Axalon'' and ''Darksyde'' exchanging fire, crash-landing, and the DNA scanners being deployed. After the shot of the Maximals and Predacons in their beast modes, Optimus Primal in beast mode points toward the viewer. An explosion is superimposed over Megatron's head. We then see the close-ups of Dinobot and Cheetor, followed by Optimus Primal and Rattrap riding on Rhinox's back. Dinobot leaps into action and Tarantulas ambushes Cheetor. We then see Rattrap (in beast mode) riding on Optimus Primal's back in flight. The clips form the English long opening are shown from Tarantulas attacking Rattrap to Optimus Primal's growl, but instead of a logo, the close-up on Primal's face cuts to the Predacons firiing missiles. Rattrap transforms, and Rhinox fires his [[Machine gun|Chainguns of Doom]]. The scenes are then identical from the English long opening from Megatron's transformation into robot mode to the two sides charging at each other in the energon field, when the Japanese title logo appears. The logo is followed by additional scenes: Waspinator firing on Cheetor, Optimus Primal punching Megatron, a large explosion, the Maximals transforming into robot mode, and a pan out from Optimus Primal's [[Beast Wars (Part 2)|declaration that the Beast Wars have begun]], before closing on a shot of the Maximals in robot mode in front of the ''Axalon''.

===''Beast Wars Metals''===
====Title sequence #1====
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Tamashii no Evolution]]" by [[Hironobu Kageyama]]''

:''The first ''Beast Wars Metals'' opening uses almost entirely different footage from Season 2 than the English opening, with the only common clips being Megatron's roaring transformation, Silverbolt's howl, and the spooky backlit reveal of Tarantulas. The title logo does not appear until one minute and 23 seconds in.''

Panning downward to Earth from space, the camera zooms into the atmosphere and through the clouds. The [[Transwarp cruiser]] flies over a valley as we zoom in to the cockpit to see the Maximals standing behind [[Ravage (G1)|Ravage]] at the controls. (from The Agenda, Part 2) Cut to Dinobot, Transmetal Rattrap, Silverbolt, Transmetal Cheetor, Rhinox, and Transmetal Optimus Primal transforming into robot mode one by one. Primal lands on a rock face in front of Dinobot and Rhinox and reaches behind his back for his maces. Silverbolt flexes his wings forward as Cheetor and Rattrap ready themselves for a fight. Megatron and the Predacons stand before a sunset. Megatron is then seen roaring while in flight mode before transforming into robot mode. Optimus Primal then transforms into his flight mode. Silverbolt swoops downward, wing blades in hand. Inferno pulls out his flamethrower. Ratbat is seen riding a rocket through a burning scene. Dinobot unsheaths his blade with the sun behind him. The camera than zooms in on Quickstrike's cobra head hissing. Silverbolt in beast mode howls in front of the moon. Dinobot fires his eye beams. Cheetor flies past a cloud. Tigatron maximizes. Transmetal Tarantulas is revealed. Cheetor, Rhinox, and Optimus Primal appear one by one in robot mode, and then Optimus appears in beast mode as the other Maximals appear behind him. With Tarantulas in front, the other Predacons transform into robot mode, zooming in on Megatron. Rattrap transforms into beast mode. Blackarachnia is tossed by an explosion. Quickstrike stands atop Rampage's transport mode. Silverbolt, Ratbat, and Cheetor transform into robot mode. Quickstrike transforms into robot mode. Silverbolt transforms mid-flight. Rattrap in transport mode talks to Rhinox in beast mode. Dinobot transforms into beast mode. We then see Dinobot in robot mode under a full moon, holding a large rifle. Megatron whips his tail weapon forward. Tarantulas operates a console. Silverbolt aims his wingtips forward. Dinobot, Cheetor, and Rattrap confront the Predacons with heavy weapons as the image fades to a sepia-tone still. Primal flies down and transforms. The title appears. The Maximals fly or run off together in beast mode, and then the camera zooms back out from the clouds into space as a distant star twinkles.

====Title sequence #2====
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Sennen no Soldier]]" by Hironobu Kageyama''

:''The second opening also features a much different selection of clips than the English Season 3 opening. The title logo appears much earlier, however, just six seconds in. Common clips are Depth Charge's deflections, Rattrap's evasion, Blackarachnia's landing, and Quickstrike's transformation.''

After a brief clip of the Axalon and Darksyde approaching Earth, we see Optimal Optimus clenching his right fist. We then see him in flight mode attacking Transmetal 2 Megatron, who is breathing fire at him before the two transform to trade blows. After the title logo, Primal and Megatron square off again. Primal takes flight in robot mode. Cheetor flies in, transforms, and shoots. Rampage transforms into transport mode. Ratbat in robot mode rides Silverbolt in flight. Inferno is dual-wielding while flying. Primal fires his chest cannons. [[Dinobot II]] transforms into beast mode, and Primal does the same. Waspinator points. Transmetal 2 Cheetor in beast mode runs into view, using his rocket booster. [[Tigerhawk]] flies toward the screen. Rhinox pilots the Ark's shuttle. Depth Charge deflects enemy fire. Rattrap performs evasive maneuvers. Blackarachnia lands and prepares to attack. Quickstrike transforms into beast mode. Rampage transforms into robot mode as electricity flows around him. Primal and Cheetor fly over water. Silverbolt puts a wounded Blackarachnia on his back. Depth Charge cocks his weapon. We then see a crowd scene of Silverbolt, Rhinox, Transmetal 2 Blackarachnia and Cheetor, and Rattrap. The makeshift doors to the cave containing the Ark open deploying the Maximals while under attack. Transmetal 2 Cheetor transforms into beast mode and roars. Transmetal 2 Blackarachnia transforms into robot mode. Depth Charge and Silverbolt fly into view. Rattrap gives Rhinox a playful nudge. Primal transforms mid-flight. Dinobot II turns around. Transmetal 2 Megatron speaks in dragon mode. Tigerhawk hovers. The Maximals charge into view. Silverbolt transforms. Tarantulas transforms into transport mode. Depth Charge transforms into beast mode. Primal flies in front of the Maximals over the magma field inside Mt. St. Hillary. Dinobot II attacks Depth Charge. The camera zooms in on Transmetal 2 Cheetor's face. Depth Charge swims from the underwater remains of the Axalon. Transmetal 2 Blackarachnia transforms into beast mode. Transmetal 2 Megatron spreads his arms and wings out. Primal and Silverbolt fly by. Another crowd shot of Transmetal 2 Blackarachnia, Silverbolt, Transmetal 2 Cheetor, and Rattrap, as Silverbolt salutes a landing Primal. The opening ends on a closeup of Optimus Primal's robot mode face.

===''Beast Wars II''===
====Title sequence #1====
:'''Animation:''' ''[[Ashi Productions]]''
:'''Theme song:''' ''"[[Get My Future|GET MY FUTURE]]" by [[Cyber Nation Network]]''

:''Most of the first ''Beast Wars II'' title sequence is composed of clips from "[[The New Forces Arrive!]]", along with [[stock footage]] of transformations and special attacks.''
[[File:Bwii title sequence1.jpg|left|thumb|upright=1.1|Invisible hot metal flooring.]]
Glowing, yellow outlines of the individual letters of the ''Beast Wars'' logo fall into shot in front of the silhouette of [[Gaia]], shifting to full color as a large "II" rises up behind them, followed by the "Super Lifeform Transformers" logo. Light dawns on [[Lio Convoy]], who turns around to face the approaching [[alternate mode|vehicle mode]] [[Predacon (BW)|Predacons]]. [[Megastorm]] fires a blast that sends [[Bighorn]] sprawling off the top of the ''[[Galvaburg II]]'', and Lio Convoy unleashes his wrist cannons and fires back before jumping down to a rocky shoreline and looking up to watch the ''[[Yukikaze (BW)|Yukikaze]]'' fly by overhead. Scenes of the ''Yukikaze'' coming under fire when it arrived on Gaia and the Maximals leaving the damaged craft in escape pods play, followed by shots of Lio Convoy in lion mode posing heroically, the ''Galvaburg'' drifting in front of the [[Moon (moon)|moon]], and [[Scuba]] carrying [[Diver (BW)|Diver]] and [[Tasmania Kid]] through a body of water. [[Moon (BW)|Moon]] and [[Artemis]] appear, and when Moon tries to crowd Artemis out of shot, she clobbers him with her hammer. Stock footage of [[Apache]], Bighorn, Diver, Scuba and [[Starscream (BW)|Starscream]]'s transformations follow, after which Starscream rides tank mode [[BB]] into battle and the Maximals return fire. The heroes are then bombarded by bolts of purple lightning fired by the ''Galvaburg II'', and Lio Convoy leaps to their aid. The camera pans out on a still shot of the assembled Predacons, Scuba and Diver unleash their special attacks, and the camera pans out on a still shot of the Maximals.
{{-}}

====Title sequence #2====
:'''Director:''' Yutaka Arai
:'''Key animation:''' [[Munetaka Abe]], Koichi Hatsumi, Ryoji Nakamori, Takahiro Yamada, Yoshiharu Sugai
:'''Animation:''' ''[[Ashi Productions]]''
:'''Theme song:''' ''"[[Super Voyager|SUPER VOYAGER]]" by Cyber Nation Network''
[[File:BWIIOP2.jpg|thumb|upright=1.4]]
The ''Beast Wars'' logo fades into shot, followed by the II symbol. The logo then shifts from grey to yellow. A small shooting star appears, revealing the "Super Lifeform Transformers" logo. Against the background of a far-off galaxy, [[Lio Junior]], [[Skywarp (BW)|Skywarp]] and [[Santon]] transform. The three are then fired from the ''Yukikaze'' in the form of streams of light. The camera pans out from a translucent Galvatron. Lio Junior draws his weapon and swings it. He is then seen alongside Santon and Skywarp in their light forms, about to enter Gaia's atmosphere. Artemis, Moon and [[NAVI]] briefly flash on screen. Gigastorm rears up, surrounded by rays of sunlight. Shots of Lio Convoy and Galvatron transforming are shown, followed by Lio firing his wrist missiles. From a still shot of drill mode Galvatron, the camera pans up to reveal Gigastorm and the ''Galvaburg II''. This is followed by stock footage of Apache, Bighorn, Tasmania Kid, Diver and Scuba transforming. Lio Convoy appears in a field, transforms to [[beast mode]], and begins to run. He is joined by Lio Junior and the other Maximals. The Lios are then shown on a windy cliff, staring out across a valley, with a close-up of Lio Convoy's face, followed by an underside shot of Skywarp rising towards the sun. [[Magnaboss (BWII)|Magnasboss]] combines against a background of stars. This is followed by a panning shot of [[BB|Max-B]], [[Dirge (BW)|Dirgegun]], [[Thrust (BW)|Thrustor]] and [[Starscream (BW)|Hellscream]]. Stock footage is shown of [[Tripledacus]] and [[God Neptune]]. Galvatron is then shown in his dragon mode. This followed by Gigastorm running in place in front of a background featuring Galvatron's face and dragon form. Water erupts from the ground as the [[Tako Tank]] rises up. The camera then pans out of a group shot of all the Maximals, followed by Lio Convoy turning to face the camera.
{{-}}

===''Beast Wars Neo''===
====Title sequence #1====
:'''Animation:''' ''[[Ashi Productions]]''
:'''Theme song:''' ''"[[Love For Ever: Kimi o Mamoru Tame ni|Love For Ever —Kimi o Mamoru Tame ni—]]" by [[M.C.R.]]''
[[File:BigConvoyTitleSequencePoint01.jpg|thumb|left|upright=1.4]]
A planet similar to Gaia is shown. The screen goes black before revealing a spotlight on Big Convoy's back. He is then shown flying through the sky. Magmatron appears, translucent against a background of space, firing random laser blasts. This is followed by stock footage of Big Convoy firing his Big Cannon. The "Beast Wars" emblem flies into the middle of the screen, followed by the "Super Lifeform Transformers" and "Neo" logos. In space, the ''Gung Ho'' launches the Maximals at a planet. They are shown walking through a valley, before looking shocked against an anime speedline background. [[Guiledart]] and [[Saberback]] appear in their [[beast mode]]s. The camera then pans across the Predacons in their [[robot mode]]s, with flames in the foreground. The Maximal emblem appears. A line drawing of Big Convoy is superimposed over it and then filled with colour. Superimposed over this are shots of the heads of Landsaurus, Skysaurus, and Seasaurus, with Magmatron appearing in front of these. Recycled episode footage of Big Convoy and the Maximals fighting Magmatron and the Predacons is show. Big Convoy points at the audience. The screen splits to reveal a group shot of the Maximals.
{{-}}

====Title sequence #2====
:'''Director:''' [[Masahiro Yamane]]
:'''Key animation:''' [[Munetaka Abe]], Hideki Fukushima, Kōji Itō, Naoki Aisaka, Ryoji Nakamori, Satoshi Shigeta, Sayuri Sugitou, Tatsuya Oka, Tetsuya Yanagisawa
:'''Animation:''' ''[[Ashi Productions]]'', ''Studio Partner'' (titles)
:'''Theme song:''' ''"[[Love For Ever: Kimi o Mamoru Tame ni|Love For Ever —Kimi o Mamoru Tame ni—]]" by [[M.C.R.]]''
[[File:LoveIsHere01.jpg|thumb|upright=1.4|Love is here... and it BUURRNSS!!]]
A sun is shown. As flames rise from it, one dissipates as a heavily shadowed [[Big Convoy]] passes through it and flies at the screen. The camera closes on his face as the shadow disappears. The ''[[Gung Ho]]'' passes by the screen and warps away as shots of the Maximals pan across screen. The "Beast Wars" emblem flies into the middle of the screen, followed by the "Super Lifeform Transformers" and "Neo" logos. On a planet with no atmosphere, Big Convoy in his mammoth mode faces off against [[Magmatron|Landsaurus]]. The camera then pans over Magmatron's three [[beast mode]]s before revealing the upper torso of his robot mode. [[Break]] dives into some water, [[Colada]] strikes at the screen from some grass, and [[Stampy (BW)|Stampy]], [[Heinrad (BW)|Heinrad]] and [[Longrack (BW)|Longrack]] run at the screen. Stock footage of Big Convoy and Magmatron transforming is shown, which moves partway through Magmatron's transformation into a mosaic of himself, Guiledart, Archadis, and Saberback transforming. Colada then shoots flames at the top left of the screen against a background of anime action lines. Stock footage of the Maximals including [[Mach Kick]] transforming is then shown, before panning across head shots of the original ''Gung Ho'' crew. Big Convoy and Magmatron then appear, battling in space above a planet before Big Convoy pushes them both into the atmosphere. Break bursts from an iceberg and fires missiles at the screen, followed by Longrack doing the same in a field. Big Convoy in space blasts Magmatron. The camera shows the [[Energon Matrix]], followed by Big Convoy drawing the [[Big Cannon]] and firing. Big Convoy is then shown in the foreground with his crew in the background left.
{{-}}

====Title sequence #3====
:'''Director:''' [[Masahiro Yamane]]
:'''Animation:''' ''[[Ashi Productions]]'', ''Studio Partner'' (titles)
: '''Key animation:''' Munetaka Abe, Hideki Fukushima, Kōji Itō, Naoki Aisaka, Ryoji Nakamori, Satoshi Shigeta, Sayuri Sugitou, Tatsuya Oka, Tetsuya Yanagisawa (same as above)
:'''Theme song:''' ''"[[Love For Ever: Kimi o Mamoru Tame ni|Love For Ever —Kimi o Mamoru Tame ni—]]" by [[M.C.R.]]''
A sun is shown. As flames rise from it, one dissipates as a heavily shadowed [[Big Convoy]] passes through it and flies at the screen. The camera closes on his face as the shadow disappears. The ''[[Gung Ho]]'' passes by the screen and warps away as shots of the Maximals pan across screen. The "Beast Wars" emblem flies into the middle of the screen, followed by the "Super Lifeform Transformers" and "Neo" logos. On a planet with no atmosphere, Big Convoy in his mammoth mode faces off against [[Magmatron|Landsaurus]]. The camera then pans over Magmatron's three [[beast mode]]s before revealing the upper torso of his robot mode. [[Break]] dives into some water, [[Colada]] strikes at the screen from some grass, and [[Stampy (BW)|Stampy]], [[Heinrad (BW)|Heinrad]] and [[Longrack (BW)|Longrack]] run at the screen. Stock footage of Big Convoy and Magmatron transforming is shown, which moves partway through Magmatron's transformation into a mosaic of all the [[Predacon (BW)|Predacons]] and [[Blentron]]s transforming. Colada then shoots flames at the top left of the screen against a background of anime action lines. Stock footage of the Maximals including [[Mach Kick]] transforming is then shown against a background of space, before panning across head shots of the original ''Gung Ho'' crew. Big Convoy and Magmatron then appear, battling in space above a planet before Big Convoy pushes them both into the atmosphere. Break bursts from an iceberg and fires missiles at the screen, followed by Longrack doing the same in a field. Big Convoy in space blasts Magmatron. The camera shows the [[Energon Matrix]], followed by Big Convoy drawing the [[Big Cannon]] and firing. Big Convoy is then shown in the foreground with his crew in the background left.
{{-}}

==''Beast Machines''==
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Phat Planet]]" by [[Leftfield]]''

:''A single intro sequence was used for the entirety of both seasons of the series. Similar to its predecessor, the sequence consists almost entirely of footage from the show's first season.''
[[File:BeastMachinesIntroFaceoff.jpg|left|thumb|260px|Time to save the world and alienate half the fanbase!]]
The camera zooms in on [[Cybertron (planet)|Cybertron]]. [[Cheetor (BW)|Cheetor]] and [[Rattrap (BW)|Rattrap]] are shown stepping out of the light of the [[Oracle (BM)|Oracle]] in their new [[technorganic]] bodies, before looking back at [[Blackarachnia (BW)|Blackarachnia]], who has done the same. [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]]'s new form is shown as well. A squad of [[Cycle Drone]]s rides through the tunnels towards the Oracle's chamber, and the [[Maximal]]s prepare to face them. On the surface, an army of [[Tank Drone]]s drives over the upwards-facing camera; one slides to a halt and fires its cannon. The Maximals duck as an explosion erupts above their heads. [[Megatron (BW)|Megatron]], shown wearing his new [[control harness]], scowls. The camera zooms in on Optimus Primal's eye as he has a vision from the Oracle, then back out to show him transforming into robot mode. The three [[Vehicon general]]s appear, Blackarachnia and Cheetor are both shown in robot mode in the middle of the city, and the camera zooms out to a brief image of a [[spark]] before it morphs into the title logo, and a low voice utters "Beast Machines".

{{note|Curiously, certain versions of the intro, such as the one seen on the [[Shout! Factory]] release and [[Tubi]], feature widescreen footage squished down to a 4:3 aspect ratio. The only native 4:3 footage is the last shot of Cheetor as the camera pans out to the logo. Given the intro is made up of clips from episodes of the first season, it's entirely possible that widescreen versions of these episodes existed at one point, but have never seen public release.}}

{{--}}
===Japanese version (''Beast Wars Returns'')===
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Phat Planet]]" by [[Leftfield]]''

[[File:Beast Wars Returns title sequence production credit.jpg|right|thumb|260px]]
The ''Beast Wars Returns'' title sequence is identical to the ''Beast Machines'' title sequence used in Western broadcasts of the show. The only visual difference is an overlay of Japanese credits and a new Japanese language logo. Though "Phat Planet" was retained as the theme, hearing it would be a challenge, as every broadcast of the ''Beast Wars Returns'' intro featured the cast of characters chatting amongst themselves, typically engaging in silly conversations or saying things that somehow related to the plot of the episode.

{{--}}

==''Robots in Disguise'' (2001)==
:'''Animation:''' ''[[Studio Gallop]]'', ''[[Dong Woo Animation]]'', ''[[Saban Entertainment]]'' (CGI)
:'''Theme song:''' ''Robots in Disguise'' theme by [[Shuki Levy]] and [[Haim Saban|Kussa Mahchi]]

:''The ''Robots in Disguise'' opening is composed entirely of clips taken from the series. The only new material is superimposed on existing footage: the show's logo and two pairs of inset windows.''
[[File:Rid titlesequence.jpg|left|thumb|225px|Through the magic of the Cybernet Space... Dodecahedron?]]
The ''Robots in Disguise'' logo unfolds as the camera zooms through the subterranean tunnels of the [[Global Space Bridge]]. [[R.E.V.]], [[Crosswise (RID)|Crosswise]] and [[Ironhide (RID)|Ironhide]] transform and drive forward. The [[Autobot Brothers]] drive through a loop on the Global Space Bridge roadway. [[Optimus Prime (RID)|Optimus Prime]] and the Autobot Brothers transform to [[robot mode]] one after the other, and [[Koji Onishi|Koji]] runs towards the camera. [[Ultra Magnus (RID)|Ultra Magnus]] swoops out of the sky, scattering the [[Commando (RID)|Commando]]s, followed anachronistically by the Commandos transforming to robot mode. Stock footage of [[X-Brawn]] and [[Midnight Express (RID)|Midnight Express]]'s transformation sequences play in small windows overlaid on top of a shot of Optimus Prime posing. R.E.V. emerges from his billboard hiding place and transforms to robot mode. [[Sky-Byte (RID)|Sky-Byte]] transforms to shark mode and grabs up the [[Plutonium Energy Generator]] in his jaws. [[Megatron (RID)|Megatron]] transforms to dragon mode and shoots bolts of flame at Optimus Prime. Inset windows containing clips of [[Slapper (RID)|Slapper]] and [[Scourge (RID)|Scourge]]'s transformation stock footage appear over footage of Megatron's transformation to bat mode. [[Gas Skunk]] fires his left laser, and [[Prowl (RID)|Prowl]] and X-Brawn dodge it. Optimus Prime fires his shoulder-mounted missile launchers, then launches his [[Flying Fist]] over Koji's head, and a blast sends Megatron sprawling. Optimus Prime stands behind the show's logo, as the three Autobot Brothers jump down to stand beside him and they all pose together.
{{-}}

===''Car Robots''===
:'''Director:''' [[Masahiro Yamane]]
:'''Key animation:''' Hiroshi Masuda, Eiji Komatsu, Katsumi Hiroe, Satoshi Shigeta, Yuki Kinoshita
:'''Animation:''' ''[[Studio Gallop]]'', ''[[Dong Woo Animation]]''
:'''Theme song:''' ''"[[Honō no Overdrive: Car Robot Cybertron|Honō no Overdrive ~Car Robot Cybertron~]]" by [[Kōji Wada]]''
[[File:Carrobots titlesequence.jpg|thumb|225px|BURNING CGI JUSTICE]]
Silhouettes of [[Optimus Prime (RID)|Optimus Prime]], [[X-Brawn]], [[Prowl (RID)|Prowl]] and [[Side Burn (RID)|Side Burn]] scroll past a pair of wailing red siren strobe lights. A shot of Optimus Prime in [[alternate mode|vehicle mode]] speeding down a city street towards the camera is followed by a slow pan across the rooftops of the city, on top of which the ''Car Robots'' logo appears. Optimus Prime continues on his way, coming face to face with a [[Computer-generated imagery|CGI]] dragon mode [[Megatron (RID)|Megatron]], while the [[Autobot Brothers]] zoom into the [[Global Space Bridge]] on their way to join him. Prime (briefly rendered in CGI himself) transforms to robot mode and opens fire on Megatron, then is attacked by the [[Predacon (BW)|Predacons]] and retaliates by blasting [[Sky-Byte (RID)|Sky-Byte]] with his "Blaze Baster" attack. Prime transforms into [[Super Mode]] and holds [[Koji Onishi|Koji]] and [[T-AI]] in his hand, while CGI versions of the Autobot Brothers arrive on the scene and transform. [[Team Bullet Train]] are shown driving along, and the CGI Megatron transforms into robot mode, before the sequence ends on a group shot of Prime, the Autobot Brothers and Team Bullet Train standing on a starfield, with Super Mode Prime superimposed on the background.

{{note|A slightly modified version of this opening was introduced with "[[Sideburn's Obsession]]" that [[:File:Carrobots cgi intromod.jpg|replaced the cel-animated renditions of Team Bullet Train]] towards the end of the sequence with CGI counterparts.}}
{{-}}

==Unicron Trilogy (English)==
===''Armada''===
{{bigquote|The war between the Autobots and the Decepticons rages on as they struggle to retrieve the prized Mini-Cons. There are new and more powerful Mini-Cons surfacing every day. If the Decepticons prove victorious, then Megatron and his enslaved Mini-Cons will control the universe. The Earth's only chance for a peaceful cosmos is for Optimus Prime and the Autobots to destroy their enemy and free all Mini-Cons. Now, get ready for a new battle...|The narrator|[[Transformers: Armada (cartoon)|Armada]]'s opening credits}}
:''The footage used in the ''Armada'' intro is pulled entirely from the first few minutes of the series premiere episode, "[[First Encounter]]."''
The intro shows the audience a battle in space between the Autobots and the Decepticons until the [[Exodus (Armada)|ship]] containing the [[Mini-Con]]s enters a [[space bridge]]. On the other side, the ship crash-lands on the [[Moon (moon)|moon]], sending a part of the ship hurtling towards prehistoric [[Earth]]. The ship part ejects the Mini-Cons all across the globe before crash-landing into the planet. An aerial time-lapse shot of the surface shows the environment around the piece changing over the years before the camera pans out to a shot of the Earth from space. The Autobot logo appears, ending the intro.

The show primarily used the narration quoted above, but the exact phrasing would sometimes change between episodes, with some such as "[[Decisive Battle]]" having their own specific narration. Some episodes also featured accompanying sound effects for the action on-screen, whereas most were silent aside from the theme song and narration. In some early episodes, the show used an alternate opening with the same footage but a different narration by [[Rad White]], again with some minor variances in verbiage between episodes:
{{bigquote|Hi! My name's Rad, and I want to tell you about the Transformers: two races of mechanical beings from another world! There's the Autobots, the good guys, and then the Decepticons, a bunch of greedy bullies. They're all fighting over a smaller race of robots called the Mini-Cons. The Mini-Cons crash-landed on Earth thousands of years ago, and they're scattered all over the planet! The Decepticons want to enslave them and use them to increase their power, but the Autobots will put a stop to ''that'' evil plan!|[[Rad White]]| The alternate intro}}

===''Armada: The Unicron Battles''===
{{bigquote|The battlefield has shifted! The Autobots and Decepticons are racing through space to face the greatest evil the Transformers have ever encountered. They have entered... The Unicron Battles!|The narrator|''The Unicron Battles'' opening credits}}
:''Beginning with the episode "[[Depart]]," this title sequence promoted the [[Transformers: Armada (toyline)|Unicron Battles]] subline imprint in late 2003. The opening blends footage from the first Japanese intro and a few later episodes of the series.''
Super mode [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] fires a Maximum Blast from his rifle, followed by the Autobot and Decepticon [[insignia]]s turning into Optimus and [[Megatron (Armada)/Cartoon continuity|Megatron]], respectively. Optimus knocks the [[Star Saber (Armada)|Star Saber]] out of Megatron's hands, and [[Hot Shot (Armada)|Hot Shot]] catches it and twirls it around as [[Starscream (Armada)/Cartoon continuity|Starscream]] attacks him. As the Autobots and Decepticons float through space towards [[Unicron]], Megatron is reformatted into Galvatron, while Starscream and Hot Shot receive new armor. Galvatron attacks Optimus with the Star Saber, but Optimus blocks the attack with his hand. Jet Optimus then flies at the screen as Megatron emerges from the ground. A rainbow-colored rain falls on [[Cybertron (planet)|Cybertron]] as Optimus flies upward into a fire. The intro ends as the title logo appears.

The episode "[[Puppet]]" features a unique opening narration different from the one quoted above, though the footage remains the same.

===''Energon''===
:''Like ''Armada'', the ''Energon'' intro exclusively uses footage from the show's first few episodes.''
The title kicks off with a cloud of energy that disappears, and super mode Optimus Prime unleashes an Energon Blast, destroying a swarm of [[Terrorcon (Energon)|Terrorcons]]. Hot Shot then prepares to [[Powerlinx]] with someone as [[Inferno (Energon)|Inferno]] transforms into [[robot mode]] and fires on a group of Terrorcons attacking an [[Energon tower (technology)|energon tower]]. [[Ironhide (Energon)|Ironhide]] rushes towards an enemy. Then the scene jumps to Optimus, Hot Shot, Inferno, Ironhide, and [[Jetfire (Armada)|Jetfire]] all lined up, and they each transform one by one. As a [[Battle Ravage]] Terrorcon lands on an energon tower, Optimus and company travel through a space bridge. Inferno then combines with Hot Shot, forming the lower torso. Super Optimus then poses, and the title appears before the screen fades to black.

===''Cybertron''===
{{bigquote|Our worlds are in danger! To save them and the galaxy, we ''must'' find the four Cyber Planet Keys before the Decepticons can use them for evil. ''It'' is our ''mission.'' Hot Shot! Jetfire! Vector Prime! Landmine! Scattorshot! Optimus Prime! Transform and roll out!|Optimus Prime|''Cybertron'' opening credits}}
:''Like its predecessors, the ''Cybertron'' intro primarily uses reused footage from the first handful of episodes, but with additional visual effects on top for flavor.''
The intro starts out with a shot of the [[Unicron Singularity|Black Hole]], followed by images of [[Earth]], [[Velocitron]], [[Jungle Planet (colony)|Animatron]], [[Gigantion]], and Cybertron. Images of the four [[Cyber Planet Key]]s, followed by a river of lava erupting. Megatron and Starscream appear in the [[fire dimension]] as the Black Hole destroys [[Moriturus|a planet]]. Images of Hot Shot, Jetfire, [[Vector Prime]], [[Landmine (Energon)|Landmine]], [[Scattorshot (Cybertron)|Scattorshot]], and [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] are shown before the images are replaced by clips of the aforementioned characters transforming into [[alternate mode|vehicle mode]].

On Velocitron, [[Override (Cybertron)|Override]] transforms and skids to a halt. Hot Shot transforms into car mode as Starscream collides with Jetfire. [[Thundercracker (Armada)|Thundercracker]] and [[Ransack (Cybertron)|Ransack]] change into robot mode as Optimus fires his blaster. Brief shots of Hot Shot, Landmine, Scattershot, [[Overhaul (Cybertron)|Overhaul]], Vector, and Optimus are shown, followed by Optimus and Megatron locking fists, causing the ground to quake. Vector Prime assumes robot mode, and the title logo appears, ending the intro.

==Unicron Trilogy (Japanese)==
===''Legends of the Microns''===
Except for the series premiere episode, "First Encounter," all the other episodes feature narration from Optimus Prime, giving a general rundown of recent events, adding more details as the show progresses.

====Title sequence #1====
[[File:Dream Again.JPG|thumb|upright=1.4]]
:'''Director:''' [[Munetaka Abe]]
:'''Key animation:''' Munetaka Abe, Masami Nagata, Osamu Sato, Takashi Sano, [[Masahiro Yamane]] (uncredited)
:'''Animation:''' ''[[Raretrick]]''
:'''Theme song:''' ''"[[Transformer: Dream Again|TRANSFORMER -Dream Again-]]" by [[Psychic Lover]]''
{{bigquote|The never-ending battle continues from the mechanical planet Cybertron. Now one of the spaceships has departed. For beyond time and space the Mini-Cons arrive... And now...|Optimus Prime|''Legends of the Microns''{{'}} opening credits}}
:''From "[[Metamorphosis (Armada)|Metamorphosis]]" to "[[Comrade]]," the opening narration footage used before the song is identical to Armada's''

{{bigquote|The heroic Autobots and the evil Decepticons... Have waged an endless Transformers battle between good and evil since ancient times. Now, their battle continues on Earth. Their objective is to obtain the legendary Mini-Cons. What will happen as a result of this battle?|Optimus Prime|The first alternate intro}}
:''From "[[Soldier (episode)|Soldier]]" to "[[Prehistory]]," Optimus provides the above opening narration''
The opening footage is unchanged until prehistoric Earth appears beyond the Moon's horizon, after which Optimus transforms into his Super Mode; part of the ''Exodus'' scatters the Mini-Cons all over the world, and [[Sureshock (Armada)|Sureshock]] and [[Grindor (Armada)|Grindor]] awakening from stasis as shown in "Metamorphosis." Then a close-up of Super Optimus's chest Autobot symbol; a shot of Red Alert, Super Optimus, and Hot Shot in the field from the episode's ending scene before the camera pans out to the shot showing the Earth from space. Finally, the Autobot logo appears, ending the narration before the song plays.

{{bigquote|Evolution! This refers to how the Transformers ''evolve'' due to the power of the Mini-Cons. However, the Mini-Cons' power is so potent that even the slightest misuse could destroy a civilization. Seeking to seize every Mini-Con, is the Decepticons' Emperor of Destruction, Megatron! Fighting against him, is the Autobots' Supreme Commander, Optimus Prime! Will this result in him being able to protect them?|Optimus Prime|The second alternate intro}}
:''From "[[Swoop (episode)|Swoop]]" to "[[Linkup]]," Optimus provides the third narration''
Hot Shot fires his Giant Bazooka; stock animation of Smokescreen's first transformation into robot mode from "[[Underground (episode)|Underground]]," and the Street Action Mini-Cons merge into Perceptor. A shot of a Mini-Con panel that ripples like water. Then shots from "[[Ruin]]": the [[Air Defense Mini-Con Team (Armada)|Air Defense Mini-Con Team]] appears over an ancient city in the background; orange columns of light burst from parts of the Earth seen from space, and the Star Saber and [[Skyboom (Armada)|Skyboom Shield]] appear before a dark red and black sky with floating embers. The ''Exodus'' gets bombarded; the ''Hyperion'' releases attack vessels, and Cybertronian-form Red Alert sits in a cockpit as seen in "Prehistory." Then the stock animation of Megatron Powerlinxing with [[Leader-1 (Armada)|Leader-1]] appears, with that of Super Optimus and Sparkplug Powerlinxing following, and Super Optimus poses, ending the narration.

Flames against a black background appear before a shot of [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]], [[Hot Shot (Armada)|Hot Shot]], [[Smokescreen (Armada)|Smokescreen]], [[Jetfire (Armada)|Jetfire]], [[Red Alert (Armada)|Red Alert]], [[Scavenger (Armada)|Scavenger]], and [[Blurr (Armada)|Blurr]] moving across a green landscape in their vehicle modes. Another shot of flames with a black background before the title appears. The flames shot repeats and then a shot of [[Megatron (Armada)/Cartoon continuity|Megatron]], [[Starscream (Armada)/Cartoon continuity|Starscream]], [[Sideways (Armada)|Sideways]], [[Demolishor (Armada)|Demolishor]], and [[Cyclonus (Armada)|Cyclonus]] moving in vehicle mode across a purple landscape in the opposite direction. Then sweeping panning shots toward Optimus and Megatron, who fires a shot from his turret. Optimus transforms in a stock transformation sequence and flies into a fire in the sky, after which the shot pans out to reveal the title. A zoom-in shot toward Cybertron followed by the [[Street Action Mini-Con Team]] against a circuit board background; the Autobot and Decepticon symbols morph into Optimus and Megatron respectively, and quick cuts of Optimus and Megatron about to face off. Optimus blasts the [[Star Saber (Armada)|Star Saber]] out of Megatron's hand; the sword forms, and Hot Shot spins it around. Starscream draws his sword; Cyclonus flies toward Carlos, Rad, and Alexis while they ride their Mini-Cons near [[Mount Astrogate]], and the kids stop in front of [[Fred (Armada)|Fred]] and [[Billy (Armada)|Billy]]. Demolishor and Bonecrusher Powerlinx followed by Cyclonus and Drill Bit. Starscream transforms, and Megatron's stock transformation sequence appears. [[Laserbeak (Armada)|Laserbeak]] flies away from the screen; a shot of the Street Action Mini-Cons and the children, zooming into a close-up of Rad and cutting to the Mini-Cons forming [[Perceptor (Armada)|Perceptor]]. Perceptor speeds toward Megatron, jumping into the air in front of him, Demolishor, and Cyclonus. Then a four-way split-screen with stock sequences of Hot Shot, Optimus, Smokescreen, and Red Alert Powerlinxing with their respective partner Mini-Cons (except Optimus, who links with [[Over-Run (Armada)|Over-Run]], his second partner Mini-Con who was cut from the series). The shot zooms toward Optimus, unleashing a deleted power punch attack unlocked by Over-Run; the Autobot logo appears over the green commercial bumper background, and Super Optimus Powerlinx with [[Sparkplug (Armada)|Sparkplug]] and unleashes his "Maximum Blast." Vehicle mode Optimus, Hot Shot, and Red Alert drive through a forest before appearing in robot mode with Smokescreen atop a cliff. The Decepticon symbol [[Scene transition|transitions]] into the Autobot logo, followed by shots of the kids (Rad, Alexis, Carlos, Fred, and Billy) in their regular clothes before they appear in their orange Autobot [[suit]]s against the Autobot symbol in the green commercial bumper background. Yellow, red, and blue streaks fly against a starry stock background, and Red Alert, Hot Shot, and Jet Optimus fly toward the screen. Megatron bursts out of the Moon's surface and enters vehicle mode. Two shots of the Autobots and Decepticons in vehicle and robot mode in a rocky landscape appear before dissolving to a shot of nearly all the main characters superimposed over a cliff with a starry sky and Cybertron in the background.

====Title sequence #2====
[[File:Koutetsu no Yuuki.jpg|thumb|upright=1.4]]
:'''Director:''' [[Munetaka Abe]], Masami Nagata
:'''Key animation:''' Munetaka Abe, Shigeki Awai, Yutaka Matsubara
:'''Animation:''' ''[[Raretrick]]''
:'''Theme song:''' ''"[[Transformers: Kōtetsu no Yūki|Transformers ~Kōtetsu no Yūki~]]" by [[Hideaki Takatori]]''
{{bigquote|The history of the Transformers. This is a history of battles where the evil Decepticon army has waged against the heroic Autobot warriors. However, the battle has changed onward due to the rise of a new type of Transformers, known as the Mini-Cons... Fighting to protect them in hopes of liberating them is Optimus Prime... While Megatron wages battle in the hopes of enslaving them all. As new warriors join the conflict, the battle for the Mini-Cons changes into an entirely new scenario.|Optimus Prime|The third alternate intro}}
:''From "[[Detection]]" to "[[Depart]]," Optimus gives the fourth narration''
The Decepticon and Autobot insignias appear over Cybertron during the war, symbolizing the factions dividing the planet as depicted in "Prehistory." The shot of the Decepticons in vehicle mode on the purple landscape from the first title sequence appears before the pan down to Megatron firing a blast from his tank turret, followed by the first sequence's shot of the Autobots in vehicle mode traveling over a green landscape, and the zoom toward Optimus on the ground. Then two quick shots of Megatron and Optimus; more footage from "Prehistory" plays as the Mini-Con logo appears between the Decepticon and Autobot symbols, followed by silhouetted Mini-Cons. [[Runway (Armada)|Runway]] and [[Jetstorm (Armada)|Jetstorm]] enter vehicle mode, and they join with Sonar, forming the Star Saber in Hot Shot's hand. Next, the Skyboom Shield forms before [[Thrust (Armada)|Thrust]], Jetfire, and Blurr transform. Then Sideways switches to his Decepticon head as shown in "[[Credulous]]," and Jet Optimus poses to the screen, closing Prime's narration.

{{bigquote|Planet Cybertron, the birthplace of the Transformers. Their factions have been battling... And now, they've begun moving from Earth into the vastness of space. The strongest weapons in the universe, the Star Saber, Skyboom Shield, and Requiem Blaster... ...have been obtained by Megatron, who has embarked on a quest to conquer the entire universe. Meanwhile, the Autobots also departed in pursuit of him. But what awaits them now? And what is the destiny of the Mini-Cons? The battles are increasingly becoming more intense!|Optimus Prime|The fourth alternate intro}}
:''From "[[Miracle]]" to the series finale, "[[Mortal Combat]]," Optimus gives his fifth and longest narration''
Shots from "[[Crisis (Armada)|Crisis]]" of Optimus and the Autobots in their base, and Jetfire flying. A close-up of the [[Hydra Cannon]] rising; shots of Megatron, Thrust, Megatron speaking to Starscream on board, and a wide shot from "[[Threaten]]" of the Hydra Cannon rising from the Moon. Next, shots of the Moon; the Mini-Con weapons inside the Hydra Cannon; Optimus and Jetfire avoiding laser fire on the ship, and a close-up of a fanged Megatron. The next three shots show Optimus blocking the Hydra Cannon's blast. Then the ''[[Axalon (Armada)|Axalon]]'' rises out of the water and leaves Earth as seen in "Depart." Then Hot Shot addresses the Mini-Cons beside Side Swipe and Scavenger. The Mini-Con insignia appears, partially obscuring the scene and the following quick shots of space. Then a shot of Cybertron appears, and the narration ends.

The G1-style Transformers title slowly moves into frame over a starry background, which speeds up while panning to the left. Then the title whites out the screen, and the series title appears in its place. Optimus appears over the title, highlighted gold before fading to his standard colors. The other Autobots ([[Scavenger (Armada)|Scavenger]], Hot Shot, Red Alert, [[Side Swipe (Armada)|Side Swipe]], Blurr, and Hoist) appear beside him, initially as silhouettes. The camera speeds through shots of nebulas and galaxies as streaks of light fly toward the screen's center from all directions, followed by Optimus and Jetfire flying above the other Autobots running in space with the Milky Way behind them. The Autobot symbol zooms toward the screen, followed by the show's title. Shots of [[Unicron]]'s planet form maw; Sideways entering vehicle mode; a stock transformation sequence from "[[Desperate]]" of Megatron Powerlixing with Tidal Wave and taking flight, and Blurr, Side Swipe, and Scavenger transforming into their robot modes. The [[Race Mini-Con Team]] starts glowing as seen in "[[Reinforcement]]," transitioning into a three-way split-screen of them forming the Skyboom Shield and the formations of the [[Requiem Blaster (Armada)|Requiem Blaster]] and Star Saber. Then the kids appear in their white spacesuits on a mechanical structure with Perceptor and green streaks flying around them. An explosion goes off on part of Unicron's body as Optimus runs through it toward the screen. Megatron falls back; Optimus and Jetfire combine against a stock footage background, and the screen splits into nine, depicting various action scenes featuring the Transformers. The camera pans out from the [[Matrix of Leadership]], and Jet Optimus flies into the shot. Powerlinxed with Tidal Wave, Megatron flies above Cybertron toward rainbow-colored light beams in the screen's top-right corner. The shot pans around him to reveal Megatron facing Jet Optimus, flying toward the screen. Flames appear in a shot of a starry background with stars speeding away from the screen. The fire covers the screen, which pulls out to reveal Unicron's orange silhouette, followed by a collage of all the main characters with green streaks of light in the night sky over Cybertron.

===''Super Link''===
[[File:Taiyo no Transform.jpg|thumb|upright=1.4]]
====Title sequence #1====
:'''Animation:''' ''[[Studio A-CAT]]''
:'''Theme song:''' ''"[[Taiyō no Transform!!|Taiyō no transform!!]]" by [[Hiroshi Kitadani]]''
[[Hot Shot (Armada)|Hot Shot]], [[Jetfire (Armada)|Jetfire]], [[Inferno (Energon)|Inferno]], and [[Ironhide (Energon)|Ironhide]] all fly toward the screen in [[alternate mode|vehicle mode]]. [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] comes too and transforms. Optimus combines with the [[Prime Force]], and the title appears. [[Alpha Quintesson]] appears and creates the [[Terrorcon (Energon)|Terrorcon]]s. [[Kicker Jones|Kicker]] and Ironhide come running on a field. Kicker then rides his bike, as seen in [[Cybertron City (city)|Cybertron City]]. Then Kicker and [[Misha Miramond]] hold hands against a stock background; they try to kiss but go through each other. [[Strongarm (Energon)|Strongarm]] gives Optimus and Hot Shot the [[Spark of Combination]]; Ironhide shows off his. Stock footage of Hot Shot, Inferno, Ironhide, and Jetfire are shown along with the other humans (Carlos, Rad, Alexis, [[Miranda Jones|Miranda]], [[Brian Jones|Dr. Jones]], and [[Sally Jones|Sally]]). The humans form a circle in a field, and Hot Shot and Inferno [[powerlinx]]. Kicker transforms into his Energon suit before entering Jetfire as they fly toward a ''planet-sized'' [[Megatron (Armada)/Cartoon continuity|Megatron]]. Optimus, with the Prime Force, enters a sword fight with Megatron. A portrait of all the Transformers is shown.

====Title sequence #2====
:'''Animation:''' ''[[Studio A-CAT]]''
:'''Theme song:'''

====Title sequence #3====
:'''Animation:''' ''[[Studio A-CAT]]''
:'''Theme song:'''
{{stub}}

===''Galaxy Force''===
[[File:Kimi to Boku no Mirai.jpg|thumb|upright=1.4]]
====Title sequence #1====
:'''Animation:''' ''[[GONZO]]''
:'''Theme song:''' ''"[[Call You... Kimi to Boku no Mirai|CALL YOU... Kimi to Boku no Mirai]]" by [[Shinji Kakijima]]''
:From "[[Fallen (episode)|Fallen]]" to "[[Detour (episode)|Detour]]"
The camera zooms into a box of light, going past Cybertron, Earth, [[Velocitron]], [[Jungle Planet (colony)|Animatron]], and [[Gigantion]], and the title appears. Then the camera pans down to Earth, where [[Coby Hansen|Coby]] races a motorcycle before accepting a water bottle. Then there are two shots of [[Lori Jiménez|Lori]]: her yelling at the screen and turning toward the screen wearing pigtails. Then [[Reverb (Cybertron)|Reverb]] and [[Six-Speed (Cybertron)|Six-Speed]] huddle around a laughing [[Bud Hansen|Bud]], followed by Bud talking and presenting a glass of water. Next, Vector Prime activates his personal Cyber Key. Shots of Starscream and Megatron in the [[fire dimension]]; Vector Prime's first appearance with the Recon Mini-Con Team; Jetfire, Landmine, Hot Shot, Scattershot, and Overhaul. Then Optimus orders Scattershot to fire the Cyber Cannon. Next are shots of the black hole; stock footage of Optimus entering robot mode; Optimus fighting; Vector Prime descending with [[Rhisling]]; Overhaul coming at the screen; Landmine fighting Starscream, and Megatron and Optimus clashing fists. Then stock footage of Megatron transforming into robot mode and Optimus entering Super Mode.

====Title sequence #2====
:'''Animation:''' ''[[GONZO]]''
:From "[[Savage]]" to"[[Champion]]"
While the beginning is identical to the first opening, using footage from the show itself, the first new sequence has a superimposed Coby, Lori, and Bud fade in and out over Earth, seen from space one after the other. Next are shots of Vector Prime; Coby, Lori, and Bud striking poses and the reused scene of Optimus ordering the Cyber Cannon's firing from the first opening. Then what plays is a montage of scenes and shots from most episodes shown up to that point (with a few future peeks).

====Title sequence #3====
:'''Animation:''' ''[[GONZO]]''
:From "[[Ice]]" to "[[Honor]]"
This opening sequence adds new animation to accompany the clips and stock footage that formed the previous two. The Autobot scene transition logo appears, and the camera zooms into it, going past Cybertron, Earth, Velocitron, Animatron, and Gigantion, and the title appears. Then a bald eagle flies over Coby, Bud, and Lori in a field. After a close ground-level shot of them, Lori dances down a street and poses in front of a dress shop, and Coby works on a bike before Bud jumps on his back, and Coby chases him while their family watches. Then Super Mode Optimus uses the Autobot Cyber Key to unleash a double cannon blast, like in "[[Hidden]]." Next, superimposed images of Coby, Bud, and Lori appear over a shot of Earth seen from space. Then Lori and Coby stand in a field back-to-back before holding hands (the first real hint at the romance that will eventually blossom between them) when Bud jumps into the shot and pulls a Naruto-style jutsu pose that turns everyone chibi. At this point, the chibi [[Recon Mini-Con Team]] appear one after another. Then Override speeds down a race track and passes other Transformers in vehicle mode, followed by shots of Override, Scattershot, and Red Alert play before Hot Shot enters robot mode. Then stock footage of Optimus entering Savage Claw Mode, Vector Prime, Jetfire, [[Landmine (Energon)|Landmine]], [[Snarl (Cybertron)|Snarl]], [[Backstop (Cybertron)|Backstop]], [[Scourge (Cybertron)|Scourge]], Sideways, [[Ransack (Cybertron)|Ransack]], [[Crumplezone (Cybertron)|Crumplezone]], Starscream, and Megatron. Finally, Optimus and Megatron clash fists with Earth in the background before the kids and Autobots gather in front of the same background.

====Title sequence #4====
[[File:Ignition.jpg|thumb|upright=1.4]]
:'''Animation:''' ''[[GONZO]]''
:'''Theme song:''' ''"[[Ignition!|IGNITION!]]" by [[CHINO]]''
:From "[[Critical]]" to "[[Family]]"
The opening remains almost entirely composed of clips from the show (taken almost exclusively from the preceding four episodes, plus a tantalizing glimpse of the Cybertron Defense Team's birth from "Critical" itself). It features no new animation, save for reusing the new scenes created for the show's third opening.

====Title sequence #5====
:'''Animation:''' ''[[GONZO]]''
:From "[[Titans]]" to "[[Beginning]]"
Compared to the prior four, this opening stands out as it's ''finally'' composed almost entirely of ''new'' footage versus the heavy use of clips and stock footage seen in the other openings. A little stock footage appears (Prime and Wing Saber's Sonic Wing Mode combination, Dark Claw Mode and Sonic Wing Mode's "super moves"), while unique footage includes: Override outracing all the other Autobots on a track; the kids watching as the Autobots swoop down out of the air; a long pan of the assembled Autobot forces; individual shots of the planet leaders standing in front of their worlds (with [[Metroplex (Cybertron)|Metroplex]] temporarily blacked out), with Sideways and Soundwave appearing in front of [[Planet X (Cybertron)|Planet X]]; Starscream standing among flames; the kids looking wistfully over different vistas of nature; [[Mike Franklin|Colonel Franklin]] and [[Lucy Suzuki]] at an Air Force base at sunset on opposite sides of a fence, their backs to each other; the four Cyber Planet Keys swirling toward Primus; Leobreaker and Scourge battling; Jetfire and Thundercracker fighting in mid-air, Thunderblast and Wing Saber engaging in a firefight; and the assembled Autobots and Decepticons staring each other down on the [[Moon (moon)|Moon]].

==''Animated''==
===English version===
:'''Animation studio:''' ''[[Studio 4°C]]''
:'''Theme song:''' [[Andy Sturmer]] and [[Sebastian Evans II]]
:''This title sequence combines animation originally commissioned for promotional purposes with clips from the first few episodes of the series. The promotional animation (the "Mighty Orbots" tunnel sequence) was screened at conventions and released on the DVD packaged with the Optimus Prime and Megatron "The Battle Begins" two-pack.''

[[File:BumblebeeAnimatedUSTitleSequence01.jpg|thumb|left|upright=1.4]]

The Autobot insignia falls through a computer-generated grid, followed by the title "Transformers Animated". The "camera" then travels down a tunnel, first passing [[Optimus Prime (Animated)|Optimus Prime]], standing with his arms folded (followed by clips of him transforming and fighting). Next we pass [[Ratchet (Animated)|Ratchet]], who is surprised to see the ground-level camera zooming toward his legs (followed by clips of him transforming and fighting). Passing under Ratchet's crotch, we stumble upon [[Bulkhead (Animated)|Bulkhead]], who is sitting on the ground, drinking and then eating a whole barrel of [[oil]] (followed by clips of him transforming and fighting). Further down the tunnel we spot [[Prowl (Animated)|Prowl]], clinging to a wall. Prowl leaps down with a ninja-flip and lands in a stylish pose (followed by clips of him transforming and fighting). [[Bumblebee (Animated)|Bumblebee]] then comes speeding by in [[alternate mode|vehicle mode]], transforms and dangles in midair (followed by clips of him transforming and fighting). The Decepticon insignia then shatters through a computer-generated grid, leading to clips of [[Blackarachnia (Animated)|Blackarachnia]], [[Blitzwing (Animated)|Blitzwing]], [[Megatron (Animated)|Megatron]], [[Lugnut (Animated)|Lugnut]] and [[Starscream (Animated)|Starscream]] transforming and fighting. We return to the computer-generated grid where now all the Autobots are making macho poses, ending with a group shot and the title logo.

:''The uncut promotional footage of the tunnel sequence ends with the reveal that the "cameraman" zooming past everybody is actually [[Sari Sumdac (Animated)|Sari]] on a tricycle. She plants her [[AllSpark Key|key]] in the trike, turning it into a jetpack and proceeds to disappear down the end of the tunnel.''
{{-}}

===Japanese version #1===
:'''Director:''' Toru Yoshida
:'''Animation Director:''' [[Munetaka Abe]]
:'''Key animation:''' Toru Yoshida, Munetaka Abe, Yuichi Nakazawa, Toshihiko Araki
:'''Animation studio:''' ''[[Barnum Studio]]'', ''[[diomedea]]'', ''[[Anime R]]'' (uncredited)
:'''Theme song:''' ''"[[Transformers Evo.|TRANSFORMERS EVO.]]" by [[JAM Project]]''

[[File:TheHoodedClaw01.jpg|left|thumb|upright=1.67|I'll get you, Penelope Pitstop!]]

The camera swoops through the depths of space, panning past planet after planet, finally settling on a view of [[Earth]] from space. The spectral form of a [[cloaked mystery villain]] appears over the planet, spreading its arms and then vanishing, leaving the planet surrounded by a glowing red miasma. Bolts of lightning strike the planet, dispelling the glow, and from the bolts the title appears. It moves forward into the camera, and the sun rises over Earth.

[[Starscream (Animated)|Starscream]], [[Blitzwing (Animated)|Blitzwing]] (in jet mode) and [[Lugnut (Animated)|Lugnut]] fly over an ocean. Tank mode [[Shockwave (Animated)|Shockwave]] bursts out of the ground, and [[Lockdown (Animated)|Lockdown]] speeds in front of him. [[Blackarachnia (Animated)|Blackarachnia]] descends into shot in spider mode, supporting by a net of webbing, which she promptly rips through, transforming to [[robot mode]] and landing neatly. The image of Elita-1 is superimposed over her with a bolt of red lightning, and then she gestures, prompting the [[Dinobot (Animated)|Dinobots]] to burst out of the scenery behind her and charge forward.

[[Ratchet (Animated)|Ratchet]], [[Prowl (Animated)|Prowl]] and [[Bumblebee (Animated)|Bumblebee]] appear side by side in front of [[New York City]]'s Flatiron Building, transform, and drive into the camera. In [[London]], [[Bulkhead (Animated)|Bulkhead]] enters stage right and also transforms, driving past [[Elizabeth Tower]], followed by [[Arcee (Animated)|Arcee]] and [[Ironhide (Animated)|Ironhide]], who fly alongside him. [[Jazz (Animated)|Jazz]], [[Blurr (Animated)|Blurr]] and [[Sentinel Prime (Animated)|Sentinel Prime]] appear one after the other against streaky blue anime speed lines, the shot ending on a close-up of Sentinel as he deploys his battle mask. [[Optimus Prime (Animated)|Optimus Prime]] stomps his foot and poses dramatically on a highway, then transforms to truck mode after still shots of the other Autobots appear. The camera pans over the silhouetted form of [[Ultra Magnus (Animated)|Ultra Magnus]], only shining a little light on him as it passes over his head, to reveal a teasing glimpse of [[Omega Supreme (Animated)|the Autobot spaceship]].

[[File:Japanese animated intro.jpg|thumb|upright=1.67|Wildest graduation photo shoot ever.]]

Starscream appears in [[France]] and transforms to robot mode, revealing the [[AllSpark]] fragment in his forehead. He dogfights with Bumblebee (who is using his [[turbo booster]]s) in front of the [[Eiffel Tower]], while Prowl and Lockdown duel close to the {{w|Tsūtenkaku}} tower in Osaka, [[Japan]]. Lugnut fires bullets in front of the [[Russia|Moscow Kremlin]], Bulkhead unleashes his wrecking ball from the Great Wall of [[China]], and Blitzwing flies through the skies of [[Egypt]], firing a volley of ice missiles before switching to tank mode, landing in front of the [[pyramid]]s, and launching a flame blast. This blast, er, apparently makes it to [[Australia]], where it harmlessly bounces off Ironhide's steel skin as he jumps in front of the Sydney Opera House. Arcee and Blackarachnia grapple underwater, as do Ratchet and [[Shockwave (Animated)|Longarm]], and then out of a water spout, Starscream's army of [[Starscream clone (Animated)|clones]] emerges. The clones fly into the sky in jet mode, then descend back into shot in robot mode, over a red sky with a Decepticon symbol in it, with [[Slipstream (Animated)|Slipstream]] getting a close-up. The male clones gesture dramatically as the towering form of [[Megatron (Animated)|Megatron]] in [[Cybertron (planet)|Cybertronian]] mode appears, and Slipstream lands on his shoulder. Megatron's face fills the screen, and red lightning from his eyes lances out, striking the assembled [[Elite Guard]] in front of the [[Washington, D.C.|Washington Monument]]. With the White House in the background, Optimus Prime blocks the blast with his hand, and then dons his battle mask. Ultra Magnus activates his [[Magnus Hammer]], creating a surge of energy that surrounds Optimus. [[Burning justice|Glowing with blue energy]], Optimus flies into the sky and collides with the silhouetted, glowing form of Megatron (now in his Earth body). The resultant flash of light fills the screen, and the sequence ends with a still shot of the assembled Autobots (now including [[Omega Supreme (Animated)|Omega Supreme]]) standing on a different version of the logo.

===Japanese version #2===
[[File:Animated j op2.jpg|left|thumb|upright=1.4|Maybe the other Blackout is [[Grinder|''Animated'' Grindor]]!]]
Beginning with "[[The Return of the Headmaster|Headmaster, Once Again!]]", the Japanese opening sequence was modified, replacing the scene of Cybertronian mode Megatron and the Starscream clones with new footage and using the second half of the song. This new clip shows Megatron in his helicopter alternate mode, as one after the other, [[Soundwave (Animated)|Soundwave]], Electrostatic Soundwave, and [[Swindle (Animated)|Swindle]] jump into and out of the shot. Soundwave appears from the left in car mode, transforms, and fires some sonic pulses from his shoulder speakers; Electrostatic Soundwave appears from the right, transforms to robot mode, and clutches guitar mode [[Laserbeak (Animated)|Laserbeak]]; and Swindle appears in the center from below the shot, transforms to robot mode, and deploys all his weapons and gadgets. Swindle's head fills the screen as he leaps into the camera, and when he has passed out of view, Megatron has transformed to robot mode, with two rather diminutive Cybertron mode [[Blackout (Animated)|Blackouts]] flanking him. The Blackouts transform as the camera swoops in on Megatron's face, and red lightning bursts from his eyes, linking the new sequence up to the remainder of the original.
{{-}}

==''Cyber Missions''==
{{stub}}

==''Prime''==
===English version #1===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme by:''' [[Brian Tyler]]
[[File:PrimeTS-Autobots.jpg|upright=1.67|thumb|Light of the Moon.]]
Introduced in the 2011 episode "[[Masters & Students]]", the ''[[Transformers: Prime (cartoon)|Prime]]'' opening sequence shows [[Team Prime]] driving down a speedway at night before [[Optimus Prime (WFC)|Optimus Prime]] transforms and is flanked by his four teammates in [[robot mode]]. It quickly fades to [[Autobot Outpost Omega One]] and [[Raf Esquivel|Raf]] jumping into a transforming [[Bumblebee (WFC)|Bumblebee]], [[Miko Nakadai|Miko]] getting inside [[Bulkhead (Prime)|Bulkhead]] and [[Jack Darby|Jack]] jumping onto [[Arcee (WFC)|Arcee]] and driving through the [[GroundBridge]]. [[Megatron (WFC)|Megatron]] is then seen on [[Cybertron (planet)|Cybertron]] firing his [[fusion cannon]], while [[Starscream (WFC)|Starscream]] transforms to jet mode and fires at Optimus, who runs past the explosion while firing his [[ion blaster]] as Megatron attacks him with his fusion cannon. Optimus and Megatron then greet each other with a punch that flashes into the title card.
{{-}}

===English version #2===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme by:''' [[Brian Tyler]]
Introduced in the 2013 episode "[[Project Predacon]]", the altered ''Prime'' opening shows the [[Predacon (Prime)|Predacon]] symbol and then [[Predaking (Prime)|Predaking]] breathing fire at [[Team Prime]], who drive away on the speedway. Optimus and Bumblebee's redesigns are altered accordingly for the subsequent identical shots of Team Prime transforming and heading for the GroundBridge, though [[Wheeljack (Prime)|Wheeljack]], [[Smokescreen (Prime)|Smokescreen]] and [[Ultra Magnus (WFC)|Ultra Magnus]] have not been included. Megatron fires his fusion cannon, now accompanied by Starscream and [[Shockwave (WFC)|Shockwave]], while Predaking fires on Optimus and swoops to greet his punch with a bite.
{{-}}

===Japanese version #1===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "[[FEELING]]" by [[BIGBANG]]

The intro begins with the members of Team Prime (with [[Cliffjumper (WFC)|Cliffjumper]] replacing [[Bulkhead (Prime)|Bulkhead]]) driving through various locations before transitioning to a shot of the team driving through a space bridge with the words "ROBOTS IN DISGUISE" appearing over the action, before absorbing on themselves. The intro then uses several clips to showcase [[Optimus Prime (WFC)|Optimus Prime]], [[Bumblebee (WFC)|Bumblebee]], [[Ratchet (WFC)|Ratchet]], Bulkhead, and [[Arcee (WFC)|Arcee]] before cutting to a shot of Cybertron back in the Golden Age. The Autobot symbol appears and switches to the Decepticon symbol, cutting to clips showcasing [[Megatron (WFC)|Megatron]], [[Starscream (WFC)|Starscream]], and [[Soundwave (WFC)|Soundwave]]; when each character is introduced, their name and an image of them is showcased over the action. This is utilized in every intro from here, onwards.

The camera then cuts to a shot of one of Optimus' eyes opening with the words "MORE THAN MEETS THE EYE" being superimposed over it. Inside a Decepticon mine, the Autobots prepare to open fire on the Decepticon before cutting to an image of the Great War. On Cybertron, Starscream fires at Optimus, who runs past the explosion while firing his [[ion blaster]] as Megatron attacks him with his fusion cannon. Optimus and Megatron then greet each other with a punch that flashes onto a highway where the Autobots are driving until Optimus transforms and is flanked by his teammates as the title appears. The intro ends with another shot of Cybertron back in the Golden Age.
{{-}}

===Japanese version #2===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "[[TRANSFORMERZ]]" by [[m-flo]]

Introduced in [[Out of His Head|Counterattack Transformation! The Resurrection of Megatron]], this intro begins with Team Prime and Megatron's crew driving/flying through various locations, followed by a montage of the Autobots transforming to robot mode in various locations. This is then followed by another montage showcasing Optimus Prime, Bumblebee, Bulkhead, Ratchet, and Arcee. The Autobot logo appears and switches to the Decepticon symbol to showcase Megatron, Starscream, Soundwave, [[Breakdown (WFC)|Breakdown]] and [[Knock Out (Prime)|Knock Out]], and [[Airachnid (Prime)|Airachnid]]. Megatron then fires at the camera, Bulkhead and Breakdown duel in the Arctic, the kids flee from [[Terrorcon (Prime)|Terrorcon]] [[Skyquake (Prime)|Skyquake]], Airachnid and Arcee duel by the light of the moon in a construction yard, Team Prime evades missile fire in vehicle mode, a Dark Energon-infused Megatron celebrates the Dark Energon-spewing volcano erupting, Optimus and Megatron each clock each other in the face with their punches, [[Unicron]]'s eyes light up from inside the Dark Energon volcano, Optimus and Megatron fight side by side in Unicron's body, and Team Prime (minus Ratchet) transform into robot mode and grind to a halt as a gigantic Unicron emerges in front of them as the title card appears. The camera then zooms through the galaxies before stopping at a shot of the now-dead [[Cybertron (planet)|Cybertron]], ending the intro.
{{-}}

===Japanese version #3===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "TRANSFORMERZ (version 2.0)" by m-flo

Introduced in [[Orion Pax, Part 1|Forgotten Transformation! Optimus Has Become a Decepticon]], this intro begins with Team Prime, Wheeljack, and the Decepticons (minus [[Dreadwing (Prime)|Dreadwing]], but adding in some [[Insecticon (WFC)|Insecticons]] and [[Vehicon (Prime)|Vehicons]]) driving/flying through various locations (with Optimus Prime doing an introduction). A montage is then shown of Team Prime, Megatron, and [[Jack Darby]], travelling through Ground Bridges, the Autobots firing at enemies, [[Nemesis Prime (Prime)|Nemesis Prime]] firing at the camera, Optimus donning his mouthplate before preparing to open fire on an enemy with Arcee and Bumblebee, Starscream's clones emerging from their stasis pods, Wheeljack facing Dreadwing, an Insecticon awakening inside its stasis pod, Soundwave sending Arcee through a Space Bridge, Bulkhead battling Breakdown, Bumblebee attacking an Insecticon, [[William Fowler|Agent Fowler]] battling [[Silas]], and Megatron smashing through Unicron's head. Nemesis Prime assumes robot mode, Silas sits in his control chair, Optimus prepares to unleash the power of the [[Matrix of Leadership]] onto Unicron as a Unicron-controlled Megatron prepares to fire on him, brief clips of the kids are shown, and Agent Fowler salutes Jack before the latter heads through a Ground Bridge.

The camera then starts up another group of clips showcasing the members of Team Prime, adding in Wheeljack (despite him not being a team member). The Autobot symbol appears and switches to the Decepticon symbol to start another montage of the main Decepticons, adding Dreadwing to the mix. Jack watches [[Vector Sigma]] flare to life and Team Prime stands in front of a Ground Bridge as the title appears. A brief shot of Optimus is shown and the intro ends with a shot of the Autobot symbol on the floor of the Autobot base.
{{-}}

===Japanese version #4===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "TRANSFORMERZ (version 2.0)" by m-flo

Introduced in [[Triage (episode)|Sonic Transformation! Ratchet's Recipe]], this intro begins with Team Prime (now with Smokescreen), Wheeljack, the Decepticons (minus Airachnid), Cylas, a group of Vehicons, and [[Hardshell]] driving/flying through various locations (with Ratchet doing an introduction). Arcee, Smokescreen, Bulkhead, and Bumblebee watch the [[Omega Lock]] flare to life, Team Prime (minus Ratchet) emerges from a Ground Bridge and defends the Omega Lock (with Optimus and Arcee using the [[Star Saber (Prima)|Star Saber]] and [[Apex Armor (Prime)|Apex Armor]], respectively), Megatron commands his new armada, Starscream dons the Apex Armor, Dreadwing stands on the deck of the ''[[Trypticon (WFC)|Nemesis]]'' in the pouring rain, screaming, a swarm of Insecticons attacks the camera, Cylas rolls down the window of his vehicle mode to address a US officer, Cylas shows off his right eye (no longer covered up by an eye-patch), Wheeljack knocks Soundwave in the face with his head, Bulkhead attacks Hardshell, [[Shockwave (WFC)|Shockwave]] prepares to fire his arm cannon, Arcee struggles against an enemy, Optimus jumps at the camera, Miko talks with Wheeljack inside the ''[[Jackhammer (Prime)|Jackhammer]]'', Arcee and Miko gaze at each other by the sunset, Arcee and Cliffjumper grab hands, Smokescreen shakes Optimus' hand, Smokescreen and Bulkhead do a hi-five, the kids and Agent Fowler celebrate, Optimus uses the Star Saber for the first time, and Ratchet watches Optimus, Bumblebee, Arcee, and Bulkhead transform and drive into the Ground Bridge (a sequence occasionally interrupted by brief shots of Bumblebee, Bulkhead, and Arcee with [[Raf Esquivel|Raf]], [[Miko Nakadai|Miko]], and Jack).

Another montage ensues to showcase the Autobots, with Smokescreen being added to the mix. As Megatron utilizes the [[Dark Star Saber]] for the first time, the Autobot symbol appears and switches to the Decepticon symbol to showcase Megatron, Starscream, Soundwave, Knock Out, and Dreadwing. Bulkhead, Bumblebee, Arcee, and Smokescreen emerge from a storage unit in the Autobot base, each carrying a previously uncovered relic, (a scene briefly interrupted by clips of Optimus staring at the Star Saber, Megatron slashing the Dark Star Saber at the camera, and the two battling each other with their respective weapons. Optimus then runs at the camera with the Star Saber in hand and utilizes it as the title appears, and Optimus stares at a glowing object, ending the intro.
{{-}}

==''Rescue Bots''==
===Season 1===
:'''Animation studio:''' ''[[Atomic Cartoons]]''
:'''Theme by:''' [[Starr Parodi]] and [[Jeff Eden Fair]] (music); [[Nicole Dubuc]] (lyrics); [[Josh Ramsay]] (vocals)
[[File:Rescue Bots cartoon title screen.jpg|thumb|left|upright=1.4]]
The [[Rescue Bot]]s' ship flies through space with the crew in tubes, before landing on Earth and its crew disembarking. On [[Griffin Rock]], [[Optimus Prime (WFC)|Optimus Prime]] talks to them over the monitor. The Burns family stands ready. The Rescue Bots work with the Burns family—[[Blades (RB)|Blades]] shakes [[Cody Burns|Cody]]'s hand, [[Heatwave (RB)|Heatwave]] sprays water with [[Kade Burns|Kade]], [[Charlie Burns]] presents the Rescue Bots and their partners at the dedication. [[Boulder]] scans his vehicle mode. The Rescue Bots roll out as Cody observes on the monitors. [[Chase (RB)|Chase]] dodges light fixtures, transforms and jumps over the [[robo-landscaper]]. Cody stands in front of the four Rescue Bots, Boulder uses his seismic sensors, Heatwave and Blades crash through things. The Rescue Bots transform in four-way split-screen. The main cast stand in front of the ''Rescue Bots'' logo before fading to just show the logo and main credits.
{{-}}

===Season 2 and 3===
:'''Animation studio:''' ''Atomic Cartoons/[[Vision Animation]]''
:'''Theme by:''' [[Starr Parodi]] and [[Jeff Eden Fair]] (music); [[Nicole Dubuc]] (lyrics); [[Josh Ramsay]] (vocals)
Most of the animation is the same, the only changes being the reanimated deployment scene, the screen displays for Heatwave, Chase and Blades, and Cody showing the bots around in the forest during the day. Plus, Boulder now blocks falling rocks with his scoop while Blades carries a jail cell with [[Evan]] and [[Miles]], the last change being the delay of the stock footage.
{{-}}

===Season 4===
:'''Animation studio:''' ''Atomic Cartoons/Vision Animation/[[DHX Media]]/[[Top Draw Animation]]''
:'''Theme by:''' [[Starr Parodi]] and [[Jeff Eden Fair]] (music); [[Nicole Dubuc]] (lyrics); [[Josh Ramsay]] (vocals)
The animation was heavily reworked, Doc Greene and Anna walking Cece in a stroller, and 2 lad pioneers on the other side, plus Mr. Harrison and his helipack. Blades and young Cody shaking hands was replaced by older Cody getting pounced on by Servo, and Boulder's scanning and transformation scenes are now of his dino mode. The deployment scene of the last version was now of the team racing down the track with Blurr, Slavage and Bumblebee, and the command center scene has Boulder in Heatwave's old spot, and Heatwave's boat mode rushing towards a pier fire on the main monitor. Older Cody has also been added. Older Cody now shows the bots around a warehouse, and Dani is on Blades' skid, plus High Tide's megabot transformation. Blurr and Salvage were added to the title card alongside Cody and Frankie's updated models.
{{-}}

==''Triple Combination: Transformers Go!''==
:'''Animation studio:''' ''[[Tatsunoko Production]]'', ''[[Shirogumi]]''
:'''Theme:''' "[[TRANSFORMERS-Go!]]" by [[Daiki Ise]]
{{stub}}

==''Q-Transformers: Mystery of Convoy''==
:'''Animation studio:''' ''[[DLE]]''
:'''Theme:''' "[[Physical]]" by [[OLDCODEX]]
{{stub}}
This intro seemingly has nothing in common with the show itself. It uses cgi animation rather than traditional like the actual show. It begins with close up shots of the main cast’s alt modes before cutting to the logo. It then shows each transformer turning into their robot mode before cutting to bumblebee skidding on the road mid-transformation and shooting an off-screen Decepticon (presumably). Optimus and Bumblebee then participate in a on-wheels battle with lockdown which then cuts to a shot of optimus transforming into his robot mode. It then smash cuts to the rest of the main cast transforming with one final shot of optimus fighting lockdown. He then drives away and it cuts to a final total sequence of the main cast and an ominous shot of Megatron.

==''Robots in Disguise'' (2015)==
===Season 1 (short version)===
===Season 1 (long version)===
===Season 2-3===
===''Transformers Adventure''===
:'''Animation studio:''' ''[[Polygon Pictures]]'' (show animation), ''[[LandQ Studio]]'' (new animation)
:'''Key animation:''' Jun'ichirō Hashiguchi, Ryūta Nakahara, Yōsuke Kikuchi
:'''Theme:''' "[[Save the Future!!]]" by [[Mitsuhiro Oikawa]]

===''Transformers Adventure -Prime of Micron-''===
:'''Animation studio:''' ''[[Polygon Pictures]]'', ''[[LandQ Studio]]''
:'''Theme:''' "[[Save the Future!!]]" by [[Mitsuhiro Oikawa]]
{{stub}}

==''Prime Wars Trilogy''==
===''Combiner Wars''===
===''Titans Return''===
===''Power of the Primes''===
{{stub}}

==''Cyberverse''==
===Chapter One===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

[[File:Cyberverse-Intro-Main3.jpg|upright=1.67|thumb|''Ace Attorney'' called. They want their close-up speed lines back.]]
[[Bumblebee (Cyberverse)|Bumblebee]] jumps in from the right side of the screen, striking a pose as he lands. [[Windblade (Cyberverse)|Windblade]] is superimposed over him in the same pose, activating her sword before charging towards the camera. She swings her sword, which transitions into [[Optimus Prime (Cyberverse)|Optimus Prime]], who in turn strikes several action poses of his own before zooming in on his head facing the right side of the screen, as a frame of [[Megatron (Cyberverse)|Megatron's]] head pans in from the right to face him. The [[AllSpark]] appears between them and bursts open, obscuring the two bots with light as it glows. The AllSpark expands to take up the screen before the camera zooms out to reveal an active [[space bridge]], from which two [[Seeker (Cyberverse)|Seekers]] emerge. The camera pans down towards the hexagonal pattern of the ground as images of [[Grimlock (Cyberverse)|Grimlock]], [[Maccadam]], [[Chromia (Cyberverse)|Chromia]] and [[Starscream (Cyberverse)|Starscream]] float past, the latter growing to take up the whole screen. Starscream's image crossfades to Bumblebee, Windblade and Optimus sequentially sliding into frame from the left before transforming to vehicle mode and driving away. Optimus's transformation transitions into a sequence of himself and [[Prowl (Cyberverse)|Prowl]] driving towards the camera, flanked by [[Wheeljack (Cyberverse)|Wheeljack]] and Chromia running alongside them and [[Hot Rod (Cyberverse)|Hot Rod]] and Bumblebee driving behind. As he approaches the camera, Bumblebee transforms back to robot mode, leaping into the air and swiping at the screen with his stinger, flashing to a shot of [[Cybertron (planet)|Cybertron]] floating in space that gradually grows larger as the series logo appears, accompanied by a deep voice singing "More than meets the eye!"

The Japanese broadcast's intro is basically identical, though a different character each episode provides narration over the whole sequence to excite the kids watching. The English logo has also been replaced with its Japanese counterpart, and the "More than meets the eye" voice at the end has been removed, presumably because the character is still talking over it. Similarly, most other languages use the same intro, but with a narrator announcing the show's title at the end.

===Chapter Two===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

[[File:Cyberverse-Intro-S2.jpg|upright=1.67|thumb|left|Practically all that's missing is "Go Go Power Rangers" blaring in the background.]]
The sequence is identical up to the point where the AllSpark bursts open. As the light fades, Starscream appears from below and grins as his [[spark armor]] forms around him. The camera pans away as [[Cheetor (Cyberverse)|Cheetor]], Grimlock, Hot Rod, Wheeljack, and [[Arcee (Cyberverse)|Arcee]] each move into frame and strike a heroic pose before the shot is again engulfed in white light. The scene suddenly cuts to the Autobots driving towards the camera, and the rest of the intro continues as normal.
{{-}}

===Chapter Three===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

[[File:Cyberverse Intro S3.jpg|upright=1.67|thumb|right|In their freetime, Autobots, Decepticons and Quintessons alike love to pose in front of a ''{{w|Beat Saber}}'' level.]]
Like the previous intro, the sequence is identical until the AllSpark bursts open. It then cuts to a [[Quintesson]] [[Prosecutor (Cyberverse)|Prosecutor]] appearing from the bottom of the frame, followed in sequence by Megatron, Optimus, [[Dead End (Cyberverse)|Dead End]], Hot Rod in his Stealth Force colors, and [[Clobber (Cyberverse)|Clobber]]. The five Cybertronians strike battle poses as they appear, while the Quintesson's eye glows red, the light engulfing the screen. The scene fades to the profile shot of Optimus, Bumblebee and Windblade from the first intro, and it continues as per usual.

Starting with "[[The Scientist]]" to the season finale, "[[The Other One]]", the Quintesson snarls when it appears. Early broadcasts of Chapter Three aired in the United Kingdom concluded the title sequence with the standard "Transformers: Cyberverse" title card also used on Chapters One and Two, but later episodes and the American releases of the season replaced this with the new, rebranded '''"Transformers: Bumblebee Cyberverse Adventures"''' title card, with Bumblebee popping out from behind the logo. This new title card would remain in use through Season 4.
{{-}}

===The Immobilizers===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

The sequence is identical to the Chapter One intro up to the point where images of other characters appear, with Starscream's head being replaced by [[Soundwave (Cyberverse)|Soundwave]]. As it zooms in, Soundwave's image crossfades to [[Swoop (Cyberverse)|Swoop]] flying towards the camera in front of Cybertron, then transforming and running along a track leading away from the planet. The camera pans to three identical tracks parallel to Swoop's, with [[Snarl (Cyberverse)|Snarl]], [[Slug (Cyberverse)|Slug]], and [[Sludge (Cyberverse)|Sludge]] in dinosaur mode running along them in tandem. The camera zooms in on Slug as he transforms to dinosaur mode, then spins to show him and Swoop leap offscreen before panning down to show Snarl transform to dinosaur mode. The camera spins and zooms out to show all four tracks plus a fifth in the center with Grimlock running along it. The [[Dinobot (Cyberverse)|Dinobots]] all converge behind Grimlock as he transforms to dinosaur mode and leaps at the screen, his mouth charging a flame blast. The glow of the charge engulfs the screen and transitions to [[Volcanicus (Cyberverse)|Volcanicus]] standing in silhouette against a fiery backdrop, surrounded by generics. The combiner swings their sword and the flames follow, engulfing the screen in white, which gradually fades to the title card, now with the Cybertron behind it restored to a lively golden hue.

===The Perfect Decepticon===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

The sequence starts out identically to that of "The Immobilizers" until the point where Soundwave's head approaches the camera. The sequence crossfades to a side-on shot of Optimus, Bumblebee, and Windblade akin to previous seasons, but this time with Hot Rod, Wheeljack and Clobber in the lineup as well. The Autobots glance at one another and rush to the right, with Optimus's body transitioning the shot to a Decepticon equivalent consisting of Soundwave, [[Shadow Striker (Cyberverse)|Shadow Striker]], [[Alpha Strike]], [[Lockdown (Cyberverse)|Lockdown]], Dead End, and [[Wildwheel (Cyberverse)|Wildwheel]], who rush to the left. The two groups meet in the middle before charging towards the screen together. Cut to a behind-the-back shot of them running before zooming forward, showing a group of [[Decepticon supersoldier]]s charging at them, and one of them punches the camera, causing the screen to go black. When the footage returns, Windblade is flying away from the camera and firing at two supersoldiers, who stand before a mound of Transformer corpses, including Soundwave, Wheeljack, and Bumblebee. Windblade swerves away and the camera pans up past the bodies to the top of the cliff behind them. At the top, [[Megatron X (Cyberverse)|Megatron X]] stands facing away, turning to glance towards the camera as it zooms in on his eye. The screen is engulfed in red, which fades into the title card.

==''Rescue Bots Academy''==
:'''Animation studio:''' ''[[Boulder Media Studio]]''
:'''Theme song:''' [[Doug Califano]] (music); [[Zach Allen]] (vocals)

[[File:RBA-Intro-Rollcall.jpg|upright=1.67|thumb|Picture day at the academy plays it a little more fast and loose.]]
[[Hot Shot (Prime)|Hot Shot]] chases a [[cube (sport)|cube]] across a court, where [[Optimus Prime (WFC)|Optimus Prime]] catches it. Hot Shot heads trough a ground bridge portal, and Prime's face transitions to [[Wedge (RBA)|Wedge's]] tablet, who heads off after an okay from [[Heatwave (RB)|Heatwave]]. A car passes by, and [[Chase (RB)|Chase]] overlooks [[Medix (RB)|Medix]] as he notices the alarm while helping [[Tough Luck Chuck]] cross the street. Medix then leaves, and as the simulation ends, the walker Chuck uses disappears, and he falls. A torch then transitions to a wrench then [[Hoist (RB)|Hoist's]] hands gripping a chain, and after he high-fives [[Boulder]], a face closeup has him head off. A quick roll call then shifts to [[Whirl (RBA)|Whirl]] finishing an obstacle course, her performance gaining an thumbs-up from [[Blades (RB)|Blades]]. The recruits head down the tubes, and as Hot Shot's touchdown signals them to head off in vehicle mode, Optimus, [[Grimlock (RID 2015)|Grimlock]], [[Cody Burns]] and the other four rescue bots see them off as Hot Shot's bumper transitions to a black background with the series logo up front.
{{-}}

==''War for Cybertron Trilogy''==
===''Siege''===
:'''Animation studio:''' ''[[Polygon Pictures]]''
{{stub}}

===''Earthrise''===
:'''Animation studio:''' ''[[Polygon Pictures]]''
{{stub}}

===''Kingdom''===
:'''Animation studio:''' ''[[Polygon Pictures]]''
{{stub}}

==''BotBots''==
:'''Animation studio:''' ''[[Boulder Media Studio]]''
:'''Theme song:''' [[Igor Correia]] and [[Jeff Milutinovic]] of [[The Wilders]]
{{stub}}

==''EarthSpark''==
:'''Animation studio:''' ''[[Icon Creative Studio]]''

Against a black background, a small green glow begins to peek out near the top off the screen. The ''Transformers'' logo is slowly digitally generated from wireframes in a manner similar to the [[Terran]]s being created by the [[Emberstone]], with the transformation sound being heard in the background. A spark of electricity bursts forth below, spreading to either side to create the ''EarthSpark'' logo, as the green glow turns blue and expands to form a glowing horizon over an orb. A small [[Nickelodeon]] logo fades in between the horizon line and the logos below. Unlike most past series, there is no traditional theme song, with only a 10-second piece of ambient music accompanying the sequence.

[[Category:Media]]

Commercial/Generation 1

2023-06-30T22:33:00Z

Wiffletron: /* 1989 */

{{suite}}
{{-}}
{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.
{{TOC|align=left|limit=2}}
Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Later background music would be completely new creations that still retained the feel of the show themes. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "The Transformers. From Hasbro.".

[[File:Freaky Green Glowing Eyes.jpg|right|upright=1.4|thumb|]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

Toy segments would typically consist of jump cut filled sequences of the kids transforming the figures, followed by a big group battle. The transformation steps would be accompanied by loud clicking noises to emphasize the parts shifting into place. The kids would be shown playing with the figures in a variety of dioramas over the course of the line. From 1984 to 1986, the dioramas were rocky desert areas to reflect the areas of earth that most of the cartoon and some of the comic took place in. As both the comic series and cartoon moved away from stories on Earth into being more of a space opera, the dioramas after 1987 reflected more alien looking worlds with bizarre terrain and sky colors.

Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1, most of these provided by [[Charlex]] in their visually distinct style. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Some of these commercials, along with some Takara Transformers ads, are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. Like Sony, the ads on the Shout! Factory set have blurred faces. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

{{note|Each commercial entry includes a transcript of its narration. There are a number of different conventions used to denote different types of speech. ''Italics'' are used to indicate when the narrator is speaking. "Quotes" denote non-narrative speech such as a character or actor talking in-universe, a sound effect from a toy, or an excerpt from a cartoon. {Curly braces} denote singing or rapping. [Square braces] indicate on-screen text narration.}}


{{-}}
==1984==
First year toy commercials were structured a bit differently from what would become the norm for ''The Transformers''. With the exception of the re-worked Optimus Prime ad, they all started with stop motion animation of the featured toys with streaking effects added. This would then be followed by animation featuring early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, and only Optimus Prime, Megatron, and Soundwave are specifically identified, being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator" respectively. The animation would be followed by jump cut sequences of the toys being transformed, a Kidmation clip and finally a scene showing four kids battling with the toys. The toy footage was filmed on a set that consisted of large mounds of red dirt in front of the porch of a house, with a dusky sky backdrop behind it. The sky, the color of the dirt and the architectural style of the house would seem to place it in the southwestern [[United States of America|United States]], no doubt related to that being the type of environment the [[Ark (G1)|Ark]] was frequently depicted as having crashed into. Closeups of the toys tended to be filmed from lower angles/positions in order to use the dirt mounds as backdrops.

===Comic===
{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=NQCCO792xuw 30 sec]
:Production code: MP 1058, spot 177
:Animation: Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:Narration: Victor Caroli.
:Notes: Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime. This ad is, to date, the first known piece of Transformers television advertising. One recording shows that it aired at least as early as [[April 21]]st of 1984.<ref>[https://www.youtube.com/watch?v=Xx_CDy43Ftg] - Ignore the title, the commercials for ''The Easter Parade'' and the Yankees' games place this ad break squarely on the day before Easter.</ref>
: ''It is a world transformed, where things are not what they seem. It is the world of the Transformers.'' {The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! Robots in disguise. The Transformers! More than meets the eye.} ''The Transformers from Marvel Comics.''

===Toys===
{{anchor|Optimus Prime and Megatron}}
[[File:Megatron_G1_Commercial transformation.gif|right|upright=1.1|thumb|]]
*'''Optimus Prime and Megatron''' [http://youtu.be/26r6RrCkXGE&t=60 30 sec]
:Animation: Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:Narration: "The Transformers, from Hasbro", by The Other Guy.
:Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
:Toy segment: Some very early 80s streaking effects as Optimus Prime is shown driving past a plateau and transforming with Starscream flying overhead. Toy segment proper starts with a jumpcut sequence of a buck-toothed kid transforming Optimus Prime before doing his Kidmation bit. Three other kids holding Starscream, Thundercracker and [[Skywarp (G1)|Skywarp]] watch as the buck-toothed kid, holding Optimus Prime, rises up from behind a dirt mound situated between the three of them. More early 80's streaking effects as we see Megatron instantly transform on top of a plateau.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "Attack the Autobot Commander!" "Call in the Decepticon leader!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Planes''' [https://www.youtube.com/watch?v=26r6RrCkXGE&t=90 30 sec]
:Animation: In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:Narration: "The Transformers, from Hasbro", by The Other Guy.
:Kidmation: Bowl haircut kid mouths robotic "Robots in disguise!"
:Toy segment: More streaking effects as the toys are shown instantly changing from vehicle to robot. At the beginning, Starscream transforming and landing on a plateau. At the end of the ad, Jazz and Sideswipe drive along a curving and descending road before transforming, the same road Optimus is seen driving past in the previous ad. Toy segment proper starts with a jumpcut sequence of...something. It's probably intended to be his transformation to plane mode, but the last step shows his wings being positioned for robot mode. Anyhoo, this is followed by Starscream and Thundercracker being flown side by side and a jumpcut sequence of Sideswipe being transformed to robot mode. Following the Kidmation we have a four kid battle scene with two of them swooping the two Seekers down as the other two holding Sideswipe and Jazz turn their figures to face the attack.
:Notes: The Starscream stop motion segment can arguably be interpreted as what happened after he flew out of frame in the Optimus Prime and Megatron ad.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "We're under attack!" "[[To sell toys|Get more Autobots!]]" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=FtWufB1vOnM 30 sec]
:Animation: Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:Narration: The Other Guy.
:Kidmation: Bowl haircut kid #2 mouths robotic "Robots in disguise!"
:Toy segment: Streaking effects as [[Buzzsaw (G1)|Buzzsaw]] drops into Soundwave's tape compartment. This triggers Soundwave to instantly transform to robot mode and then Buzzsaw flies out of his chest in bird mode. The toy segment proper starts with a jumpcut transformation of Soundwave, removal of Buzzsaw from his chest compartment and Buzzsaw's transformation. After the Kidmation we get a four kid battle scene with two of them flying Soundwave and Laserbeak and the other two holding [[Trailbreaker (G1)|Trailbreaker]] and [[Mirage (G1)|Mirage]] and turning them to face the oncoming Decepticons.
:Notes: The animation depicts Laserbeak as Soundwave's partner but the toy segment uses [[Buzzsaw (G1)|Buzzsaw]] who was actually the one packaged with Soundwave. Granted, it would take a keen eye to tell which it was so, most kids probably assumed it to be Laserbeak.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "It's the Decepticon Communicator!" "Get more Autobots!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Optimus Prime}}
[[File:Optimus_Prime_G1_Commercial.jpg|right|upright=1.1|thumb|]]
*'''Optimus Prime''' [https://www.youtube.com/watch?v=26r6RrCkXGE&t=29 30 sec]
:Animation: Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:Narration: Victor Caroli.
:Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
:Notes: This ad is a reworked version of the earlier Optimus Prime and Megatron ad. The footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The introductory stop-motion animation has also been dropped, the ad now starting with the early animation, followed by the excerpt of Prime and Megatron leading their troops from the cartoon intro. The change to introductory animation sequences appears to be where the transition from using stop-motion and animation from the Marvel #1 ad to using original animation segments began. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun. Given that it would've taken some time to re-do the ad after it was identified as needing a change, this ad would have first aired in very late 1984 at the earliest. It's possible it didn't air until 1985.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=RSouGUP_71s 30 sec] - A resoundtracked version of the ad, this time using the season two theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

===Cartoon===
*'''More than Meets the Eye promo''' [https://www.youtube.com/watch?v=LyuFcjP0Dyo 30 sec]
: Animation: The season one intro sequence.
: Narration: Victor Caroli, rather laid back and various local announcers providing the station ID at the end.
: Notes: The date listed in the above copy of the ad is [[December 17]]th, [[1984]] which is several months after the miniseries would have premiered in most markets on [[September 17]]th. The mention of "The Transformers, now a three day mini series" however, heavily suggests that this is indeed promoting [[More than Meets the Eye (mini-series)|More Than Meets The Eye]] and that the series simply didn't start airing on this particular network affiliate until December.
: ''It's the most incredible robot story ever told. The Transformers. The Transformers, now a three day mini-series. Unlike anything you've ever seen before. '''Don't''' miss it.''

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s 30 sec]
: Animation: Various excerpts from season one of the cartoon.
: Narration: [[Victor Caroli]] on {{w|Xanax}}. ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
: ''The Transformers, the world's most exciting robot adventure, continues.'' Megatron: "The universe is mine to control!" ''The Transformers, '''watch''' it!''

===Other===
{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=eAwJWsLbpUo 30 sec]
: Animation: Recycled from the first Transformers commercial. Black helmet Megatron and the Decepticons attack a power plant and the Autobots arrive to stop them. The animated segements are interwoven with the live action footage to create a strangely slanted narrative (see below).
: Narration: Some wussy dude.
: Toy segment: A kid on a big wheel rides up to a playground and points at some wooden playground equipment shouting that "they're attacking the power plant!". The scene disolves into an animation segment with Megatron and the Decepticons arriving in front of a power plant and shooting. The kid decides it's time to transform his Power Cycle. After, the scene switches to another animation segment, this time Optimus Prime arriving and taking a shot. This translates back to the real world as just missing ''the kid'' as he rides. The kid declares "Missed! But ''I'' won't!" Another switch to animation to show Jazz, Prowl and Sideswipe running and firing, presumably towards the kid. Switching back, the kid decides to return fire with his missiles. This translates to the next few seconds of the previous animation clip of the three Autobots, with them diverting in different directions to avoid an explosion. The [[Autobot#Shattered_Glass|evil Autobots]] now defeated, the kid returns the Power Cycle back to cycle mode. Another kid shows up and asks him what kind of wheels he has: "More than meets the eye."
: Notes: This commercial advertises a [[Coleco]]-made {{w|Big Wheel}} tricycle. The cuts between the live-action and animated footage make the kid look like a [[Doctor Arkeville|Decepticon sympathizer]] by having the kid blasting some Autobots. Of course that's only fair since the cuts also make it look like Prime fired first and the Decepticons are the ones defending the plant. Oops.
:''Introducing the Transformers Power Cycle. You can imagine a world of adventures.'' "Look they're attacking the power plant!" "Time to transform into a robot." "Missed! But ''I'' won't!" "Missiles away! Pew! Pew!" "Back to cycle mode." "Hey, what kind of wheels you got?" "More than meets the eye."
{{-}}

==1985==
1985 brought some changes to Transformers advertising, both in quantity and style. While in 1984 Hasbro had just five known ads produced, one of which was a reworking of one the first four, they expanded to thirteen in 1985. This was natural as the toyline itself expanded dramatically due to its huge popularity. This increased popularity led to more commercials for tie-in merchandise. There was even a primetime commercial spot that was run during the holiday season and featured a celebrity in the form of [[Alex Karras]] in order to appeal to parents directly. Stylistically, the most notable change was the use of original animated segments. Every ad got its own brand new animation clip featuring the highlighted toys with the exception of the Jumpstarters. Some clips even featured new dialogue provided by the same actors used in [[The Transformers (cartoon)|the cartoon]]. Another element brought over from the cartoon was the faction symbol flip, used in the ads as the transition from animation to the live action footage.

This year's toy commercials would be re-edited a number of times to update them for different reasons. Pretty much every ad got resoundtracked with the season two cartoon theme (the Jumpstarters and the Mini-spies ads are the only two ads for which a season two version hasn't been found). The Optimus Prime ad from the previous year also got a season two update. These resoundtrackings also came with updates to the Kidmation, frequently replacing the Kidmation segment with one from another ad. Whether or not the Kidmation was replaced, the Kidmation was always enhanced by giving the kids freaky glowing green eyes. Some ads received additional edits to add a plug for [[Action Cards]] and/or a stinger to notify consumers that the toys would be available "While supplies last!". The latter type of edit also came with yet another Kidmation change, this time swapping the Kidmation for an entirely unique clip of a kid saying "I know what I want!" before his eyes turned green and he mouthed along to the "Robots in disguise" lyric.

Toy segments kept the same structure and while they started using some different sets, the sets still retained the general look of the 1984 set. Most were just mounds of dirt with unidentifiable backdrops, though the Omega Supreme and Jumpstarters ad utilized a futuristic black floor with white grid pattern in front of a dusky silhouetted mountain backdrop.

===Toys===
{{anchor|Grimlock}}
[[File:Grimlock_G1_Commercial_End_Shot.jpg|right|upright=1.1|thumb|]]
*'''Grimlock''' [https://www.youtube.com/watch?v=dTQ-oo5yvVw 30 sec]
: Animation: Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
: Narration: The Other Guy.
: Kidmation: None.
: Toy segment: Three kids positioned around a mound of dirt. Two have the Dinobots standing on the mound while the third flies Thundercracker overhead. Segment ends with a jumpcut sequence of Grimlock being transformed to robot mode.
: Notes: Very similar to the [[Dinobot (G1)|Dinobots]] commercial, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are several characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop with a "Dinobot Grimlock" text overlay is employed.
:*The toy segment starts with the multi-kid battle instead of ending with it.

: Due to these oddities, it was previously thought this might be a test version. However, [https://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. A recently found version of the Dinobots ad that also has a blue backdrop for the end shot (see below), suggests that this ad was reworked to create the Dinobots ad. It is possible though, that the opposite is true. Given that G.I. Joe ads of the time ''also'' used blue backdrops for their end shots (although there wasn't any text beyond the G.I.Joe logo), this may have been an experiment before settling on a new format for 1985 (or a quick throw together while they were figuring it out). See the Dinobots ad for additional notes on the toy segment.
: ''To help them battle the evil Decepticons, you can imagine the Autobots create: Dinobots.'' {Dinobots wage their battle to destroy the evil forces of the Decepticons.} "The Decepticons are attacking!" "Dinobooots!" "Grimlock and Slag will stop Thundercracker!" {The Transformers! Robots in disguise.} ''Each sold separately.'' {The Transformers! More than meets the eye.} ''Transformers Dinobot Grimlock. Other Transformers sold separately. From Hasbro.''

{{anchor|Dinobots}}
[[File:Dinobots_G1_Commercial.jpg|right|upright=1.1|thumb|"Thunderbolt and lightning very very frightening me Grimlock!"]]
*'''Dinobots''' [https://www.youtube.com/watch?v=3C7ebWaFaVI 30 sec]
:Animation: Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]]. Same as Grimlock.
:Narration: The Other Guy.
:Kidmation: Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:Toy segment: A lot of the same footage from the Grimlock ad but rearranged and with some additions. Starts with a shot of Grimlock in robot mode atop a mound of dirt, before cutting to a jumpcut transformation sequence. Only the head flipping segment is used though, and in reverse order as this transformation is robot to Dinosaur rather than the reverse. After Kidmation, we cut to a brief snippet of the multi-kid battle scene from the Grimlock ad before moving to new closeup footage of Grimlock munching on and releasing Thundercracker's wing. The ad ends with another jumpcut sequence of Grimlock from dinosaur to robot, reusing footage from the Grimlock ad.
:Notes: Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" The Dinobot toys used appear to be prototypes as Grimlock has a chromed sword and Slag has chromed horns.
:''To help them in their never ending battle against the Decepticons, the Autobots create a new breed of robot: Dinahbots.'' {The Transformers! More than meets the eye. Dinobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! Robots in disguise.} "The Decepticons are attacking!" "Dinobots'll get em!" "Can't beat the Dinobots!" {The Transformers!} ''From Hasbro.''
:*'''Dinobots''' [https://www.youtube.com/watch?v=hQScZap63b0 30 sec] - A transitional version between the Grimlock ad and the regular season one theme Dinobots ad. The narration is the same as the Grimlock ad, except for not calling out Grimlock by name at the end. Toy segment is yet a different shuffling of the footage, being mostly similar to the Grimlock with the exception of having more footage of Thundercracker flying around. This includes the clip from the regular Dinobots ad of Grimlock munching on Thundercracker's wing. Much like the Grimlock ad, the toy segment also ends with a jumpcut transformation, albeit a shorter one. The end shot is against a blue background, but no "Dinobot Grimlock" text this time. Despite the toy segment otherwise being pretty similar to the Grimlock ad, the audio of the kids matches the Dinobots ad.
:*'''Dinobots''' [https://www.youtube.com/watch?v=RSouGUP_71s&t=29 30 sec] - A re-soundtracked version of the previous commercial using the season two theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA 30 sec] - A modified re-soundtracked version, slightly shortened to squeeze in a plug for [[Action Cards]].
:*'''Dinobots''' [https://www.youtube.com/watch?v=a6jMmN1RD84 30 sec] - Another re-soundtracked version of the Dinobots commercial, this time using the season three theme (still with modified lyrics). Narrated by Peter Cullen as Optimus Prime and Victor Caroli. The Kidmation has been replaced with the standard 1986 "kid face to Ultra Magnus face" Kidmation. The end shot has been edited to match the 1986 "flipping panels" and starburst transition aesthetics.
::Optimus Prime: ''To help us in our neverending battle against the evil Decepticons, we create the incredibllllle Dinobots!''

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=df5GGZ3we68 30 sec]
:Animation: [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow FX1-type [[Mini-spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:Narration: I Wish I Was Victor Caroli
:Kidmation: Kid points urgently at the camera: "It's an Autobot!"
:Toy segment: A hand pulls back and lets go of a buggy-type mini-spy to demonstrate its motorized action on a black table. A hand is then showing pulling a carded Gears with buggy mini-spy from a rack of store pegs. The min-spy is shown zooming along the table again before being transformed to robot mode. The mini-spy is then instantly back in vehicle mode so his [[rubsign]] can be demonstrated. After Kidmation, we get another look at the mini-spy zooming along the table. We end on a closeup of the yellow promotional burst in the upper right hand corner of a package toy, that upon a pan-out we can see is a
:Notes: [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.
: ''In the world of the Transformers, it used to be easy to tell the Autobots from the Decepticons. But now, the Mini-spies are on the loose. They look like Autobots, but '''are''' they?'' "It's a Decepticon! After him!" ''Transformer Mini-spies. You get one with each of the six Autobot mini-car packages. Motorized Transformers. You can't tell if they're Autobots or Decepticons until you rub up their symbols.'' "It's an Autobot!" ''Transformers Mini-spies. Get 'em while supplies last.''

{{anchor|Jetfire and Shockwave}}
[[File:Jetfireg1commercial.jpg|right|upright=1.1|thumb|Transforms from robot to lawsuit right before your eyes!]]
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=8OEEncGeu8s 30 sec]
:Animation: [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: Narration: An incredibly mellow Victor Caroli.
: Kidmation: A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: Toy segment: Starts with a close-up of Shockwave's gun barrel, lights flashing as his electronic sounds squeal. Cut to a jumpcut sequence of a kid transforming Shockwave. After doing his Kidmation bit, the buck-toothed kid flies in Jetfire to take on Shockwave. The segment ends with a jumpcut sequence of the buck-toothed kid transforming Jetfire in completely random fashion.
: Notes: Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor. The set is once again mounds of dirt in front of a house somewhere in the Southwestern US. A white picket fence with a plant growing along it is visible in the background of the wideshots. The closeup of Jetfire flying appears to be in front a rocky area with a few tufts of prarie grass strewn about.
: ''Tired of losing battle after battle in the sky, the Autobots create the ultimate robot jet: Jetfire.'' {The Transformers! More than meets the eye.} ''But the evil Decepticons have a secret new weapon: Shockwave.'' {The Transformers! Robots in disguise.} "Jetfire to the rescue!" "Shockwave will stop him!" {The Transformers!} ''From Hasbro.''
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=qvmkJpIi1tI 30 sec] - Resoundtracked with the season two theme song and a much more energentic Victor Caroli. The Kidmation has been replaced by the "freaky green glowing eyes" enhanced version of the Jumpstarters ad Kidmation.

{{anchor|Insecticons}}
[[File:Insecticons_G1_Commercial_Farmer_And_Son.jpg|right|upright=1.1|thumb|]]
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=Fi_xnRCGY8A 30 sec]
: Animation: A boy and his father are working on their farm when a horde of [[Insecticon (G1)|Insecticons]] attacks.
: Narration: The Other Guy.
: Kidmation: Blond-haired kid.
: Toy segment: Jump cut transformation sequences for Kickback and Shrapnel are followed by the Kidmation. Afterwards, the Kidmation kid brings in [[Swoop (G1)|Swoop]] to attack the Insecticons being brandished by another kid. The segment ends with a jumpcut sequence of Kidmation kid transforming Swoop.
: Notes: While there are already Insecticons chewing on the farmhouse by the time we see it, the fact that the farmhouse shows damage in areas not being munched on suggests the farmer hasn't been doing proper upkeep. The set this time is largely obscured by closeups and motion, but we can see dirt mounds/platforms and a backdrop that seems to imply the kids are in ''really'' tall grass.
: "Pa, look!" "What is it?" "It's the Insec-ti-cons, an ''evil'', new menace in the world of the Transformers!" {The Transformers! More than meets the eye. The Transformers! Robots in Disguise.} "Decepticons!" "Transform the Dinobots!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''
:* '''Insecticons''' [https://www.youtube.com/watch?v=e9r0LmghevY 30 sec] - Resoundtracked using the season two theme song. Kidmation has been switched to a "freaky green eyes" enhanced version of the one from the Jumpstarters ad.
 

{{anchor|Constructicons}}
[[File:G1commercial devastator.jpg|right|upright=1.1|thumb|]]
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=BDinalIn228 30 sec]
:Animation: A construction crew works on a building site in the desert. The crew flees when their vehicles suddenly transform, revealing that they are the [[Constructicon (G1)|Constructicons]]. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: Narration: The Other Guy.
: Kidmation: Blond-haired kid again in a different shirt.
: Toy segment: The Constructicons sit in a circle in vehicle mode on top of a mound of dirt. Two jumpcut transformation sequences are shown. Long Haul's results in him having Devastator's crotch plate positioned behind his head. Scrapper's on the other hand, is more impressive. He not only turns into a robot, but a ''whole other'' Constructicon as a shot of his vehicle mode is followed by a jumpcut sequence of ''Bonecrusher's'' transformation. After the Kidmation, we get a jumpcut sequence of the Constructicons forming Devastator, popping into view one by one. Devastator then swoops in to attack [[Inferno (G1)|Inferno]] and [[Tracks (G1)|Tracks]] who turn around to watch him bear down on them.
: Notes: The construction worker yelling "Run!" sounds like [[Corey Burton]] doing a voice similar to adult [[Spike Witwicky (G1)|Spike]]. The toys appear to be prototypes, based on Mixmaster having a lavender mixer barrel and Hook having a lavender crane boom, rather than the yellow-green of the final releases. Speaking of Mixmaster, he is mistransformed in the end shot with his cab not being swung up to form his feet. This results in him towering over the other Constructicons. Long Haul is mistransformed in the initial vehicle modes shot, his head being flipped up.
: ''In the world of the Transformers, nothing is what it seems.'' "Run!" ''Meet the Constructicons, six evil robots that transform into one mechanical giant.'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "It's Devastator — six ''Constructicons'' in one!" {The Transformers!} ''Each sold separately.'' "Devastator's attacking!" {More than meets the eye.} ''Sold separately. From Hasbro.''
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=RSouGUP_71s&t=90 30 sec] - Resoundstracked with the season two theme and has a tweaked ending showing the Constructicon giftset. The Kidmation has been changed to the freaky glowing green eyes enhanced version of the Kidmation from the "Autobot Cars plus Thrust and Dirge" ad. The tweaked narration switches "Sold separately." to the oxymoronic "Constructicons giftset sold separately."
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=F3hzPZ0fdmY 30 sec] - Resoundtracked and slightly re-edited for a 1986 re-use with the introductory narration now provided by [[Frank Welker]] as Megatron. Kidmation segment is the standard 1986 segment featuring a kid's face fold-morphing into an Ultra Magnus-like generic robot. The ending shot has also been edited to match the aesthetic of the 1986 ads.
::Megatron: "In the world of the Transformers, nothing IS what it seems. Meet my Constructicons, six evil robots that transform into one mechanical giant."

{{anchor|Jumpstarters}}
[[File:Jumpstarters G1 Commercial.gif|right|upright=1.1|thumb|]]
*'''Jumpstarters''' [https://www.youtube.com/watch?v=1arJdZShoxY 30 sec]
: Animation: None.
: Toy segment: Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black floor surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds. At the end two kids fly Starscream and Thundercracker towards two others rolling Topspin and Twin Twist in front of a mountain at dusk backdrop.
: Narration: The Other Guy
: Kidmation: Buck tooth kid mouths "Robots in Disguise"
: Notes: An unusual set this time between the white grid on black floor pattern and the mountain backdrop framed by white lattice and having colored dots on the dark colored mountain's lower half. The shots of the Jumpstarters zooming along appear to be framed by zooming in on the floor at the base of the mountain. The resulting effect is that they appear to zipping through outer space.
: ''Introducing Jumpstarters. Jumpstarters. In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "Decepticons!" "Jumpstarters attack!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Thrust and Dirge}}
[[File:Thrust and Dirge G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=gkMJMGVsD_4&t=180 30 sec]
:Animation: As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: Production code: (animation) MP 1080, Spot 220
: Narration: You're Gonna Get It
: Kidmation: Beatles haircut kid mouths robotic "Robots in disguise!"
: Toy segment: One by one panels featuring an Autobot car being rolled are zoomed in, flip over to reveal the same Autobot being flown in robot mode and then zoom out to their final location on-screen. After Kidmation, we see Thrust's nosecone and cockpit flipped up without the arms in place, then a cut to last step of flipping the left wing up. Thrust and Dirge are flown side by side and then we get a jump cut sequence of Inferno's transformation. Inferno, Red Alert and Hoist all whip around just in time for Hoist to get a face full of Thrust. Hey, that's [[Ramjet (G1)|Ramjet]]'s schtick!
: Notes: Smokescreen and Grapple appear in the animation segment and are called out by name in the narration but do not appear in the toy segment. The first step shown of Inferno's transformation is incorrect. Instead of the cab being rotated down, it's rotated up either due to being the wrong clip or the clip being run in reverse.
: ''NEW Autobots join Optimus Prime. Smokescreen, Tracks, Hoist, Red Alert and Grapple. And joining the evil Decepticons, Thrust and Dirge.'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise. The Transformers!} "Decepticon attack!" "Autobots'll stop 'em!" {The Transformers!} ''The Transformers. From Hasbro.''
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=RSouGUP_71s 30 sec] - Resoundtracked with the season two theme. In a change of pace, the original Kidmation is retained and enhanced with freaky green glowing eyes, rather than being replaced.
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=0sxMlvn3Dsw 30 sec] - Same as the season two resoundtracking with an Action Cards plug squeezed in at the end.

{{anchor|Triple Changers and Perceptor}}
[[File:Triple Changers and Perceptor G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=qCRKHaIiJxQ&t=250 30 sec]
: Animation: [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
: Narration: The Other Guy
: Kidmation: Bowl haircut kid #2.
: Toy segment: A blond haired kid uses Perceptor's microscope mode to examine a leaf before changing him to robot mode. Bowl haircut kid rolls Blitzwing in tank mode before changing him to plane and robot, flying each. The two kids engage in battle over a mound of dirt and are joined by third kid wielding Astrotrain.
: Notes: Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain figure shown is a prototype figure in his [[Character model|animation colors]]). While Astrotrain appears in the animation and in the toy footage, he is never identified by name.
:''And as the battle between the Autobots and the Decepticons rages on, Megatron creates Triple Changers, the most eeeeevil Decepticons of all! But the Autobot scientist Perceptor is ready for anything. Introducing Perceptor. From a working microscope he changes into a robot.'' {The Transformers!} ''And Triple Changer Blitzwing changes from tank to plane and from plane to robot.'' {Robots in disguise.} "Tri-ple-Changers!" "Autobots'll stop em!" {The Transformers!} ''Sold separately. From Hasbro.''
:*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=IpADNDtB9DE 30 sec] - Resoundtracked with the season two theme. The Kidmation has been replaced with a freaky green eyes enhanced clip of the bowl hair cut kid from the "Autobot Cars and Decepticon Planes" ad.
:*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=Crn_8VIxaOk 30 sec] - Similar to the re-sountracked version, but with a "While Supplies Last" stinger added to the end. The Kidmation has been swapped out yet again, this time for a clip of a kid with a bowl cut and heavy eyebrows saying "I know what I want!" then mouthing along to the music. In contrast to other enhanced Kidmations, this time around we get to see the kid's eyes turn green instead of just starting at that point.

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]
*'''Blaster''' [https://www.youtube.com/watch?v=CkLdJtLeKg0 30 sec]
: Animation: [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
: Narration: The Other Guy.
: Kidmation: Bucktooth kid.
: Toy segment: Blaster is shown sitting on some dirt in boombox mode before being picked by a kid who holds Blaster to his ear. This is followed by a jumpcut transformation sequence. Then we see a different kid rolling Optimus Prime through a dirt road diorama before seing Soundwave and Buzzsaw flying by a rock wall. After the Kidmation we go back to Soundwave and Buzzsaw briefly before jumping to Prime in robot mode joining Blaster. Another quick cut to flying Soundwave and Buzzsaw before seeing them come around the wall and clash with Prime and Blaster.
: Notes: Soundwave and Rumble's voices are provided by Frank Welker as usual. Blaster's single word of dialogue seems to be provided by Welker (as opposed to his normal actor, [[Buster Jones]]) as well, sounding much like his Trailbreaker voice.
: "Hey look at this radio I found!" Soundwave: "Autobot intruder!" Rumble: "Where?!?" Blaster: "Here!" Soundwave: "Laserbeak, Ravage, attack!" [Not a working radio] ''Introducing Blaster! He looks like an innocent radio but transforms into a powerful Autobot Communicator.'' "Optimus Prime to Blaster, watch out for Soundwave!" {Robots in disguise} "It's Soundwave and Buzzsaw!" "Blaster and Prime will stop them!" ''The Transformers. Sold separately. From Hasbro.''
:*'''Blaster''' [https://www.youtube.com/watch?v=IR-_6G8yqHY 30 sec] - 2nd variant with re-modulated Soundwave's lines and a unique ending.
:*'''Blaster''' [https://www.youtube.com/watch?v=uIdK1JjRFc8 30 sec] - Resoundtracked with the season two theme. Another rare case of the Kidmation simply being enhanced with "freaky green glowing" eyes instead of being replaced.

{{anchor|Omega Supreme}}
[[File:Omega Supreme G1 commercial.jpg|right|upright=1.1|thumb|The original [[dull surprise]].]]
*'''Omega Supreme''' [https://www.youtube.com/watch?v=RE7piFzyCQ8 30 sec]
: Animation: In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks.
:Narration: I Wish I Was Victor Caroli
:Kidmation: Shaggy haired kid.
:Toy segment: Two kids play with Omega Supreme's base mode on futuristic black floor. One kid places the tank on the tracks to roll around while the other picks up the rocket for a liftoff. This is followed by closeup the of the tank rolling along on its own as the narrator points out the motorization and lights. Two other kids join the action by swooping down Ramjet and Dirge. Cut to a modified jumpcut transformation sequence where instead of straight jumps, the frame becomes a panel and flips around to the next clip. Closeup on Omega Supreme's motorized walking before and after the Kidmation. The segement ends with a wideshot of the second two kids swooping Ramjet and Dirge towards Omega Supreme leading to one last closeup of Omega Supreme walking.
:Notes: Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The set is the same one from the Jumpstarters commercial.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Decepticons, attack!" "Oh no, look!" "It's Omega Supreme!" ''Introducing the Autobots' Omega Supreme defense base. It comes with a motorized tank with flashing turret lights.'' "Decepticons!" "Counterattack Omega Supreme!" {The Transformers!} "Omega Supreme'll stop them!" {Robots in disguise.} "Omega Supreme is invincible!" {The Transformers!} ''The Transformers. Sold separately, batteries not included. From Hasbro.''
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=AbcwV818LuA 30 sec] - Resountracked with the season two theme song. Kidmation has been replaced with the enhanced version of the Kidmation from the Blaster commercial.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=Lq3VhggqfmM 30 sec] - Modified version of the 1985 resoundtracking with the same unique Kidmation and "While Supplies Last!" stinger as the variant Triple Changers and Perceptor ad.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=119 30 sec] - Resoundtracked with an Optimus Prime intro narration and the season three theme song. The Kidmation has been replaced with the standard 1986 Kidmation and the end shot has been edited to match the 1986 aesthetic.
::Optimus Prime: "There it is, the Omega Supreme defense center! And that's its fantastic motorized tank!''
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=241 30 sec] - The 1986 version slightly shortened to be able to include a [[The Transformers: The Movie]] stinger. 

{{anchor|Primetime}}
[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=_eRDVymB4SU 30 sec]
: Toy segment:[[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: <s>Kid</s> KARRAS-mation: Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: Notes: This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=1ylwlh_UbTs 30 sec]
: Animation: A mixture of clips from various 1984 and 1985 commercials, plus the ''The Transformers'' logo coming out from behind a volcano taken from the season one cartoon intro.
: Narration: [[Megatron (G1)|Megatron]], Optimus Prime and [[Victor Caroli]].
: Kidmation: Reused from Autobot cars plus Thrust and Dirge.
: Toy segment: A brief clip of a finger rubbing the rubsign on the roof of Smokescreen, with the rubsign then becoming the [[scene transition]] symbol flip. Later in the ad we get reused clips of the Hoist and Red Alert turning around from the Aubot cars ad, Grimlock's dino head being flipped down from the Dinobots ad, Twin Twist jumping up to his feet from the Jumpstarters ad, and Soundwave's jump cut transformation sequence from his ad. The ad ends with a repeat of the Smokescreen clip.
: Notes: This ad was created to help inform consumers that ''real'' Transformers toys now had rubsigns to distinguish them from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: Megatron: "We are conquerors." Optimus Prime: "No one is like us." Megatron: "Only we have the right to be called by the name." Optimus Prime: "Only we have the right to wear this symbol." Megatron: "Or THIS symbol." Optimus Prime: "Only WE are Autobots and Decepticons." Megatron: "Good versus evil." Optimus Prime: "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
:*'''Rubsigns''' [https://www.youtube.com/watch?v=EjvgH3ueXkg 30 sec] - Resountracked with the season two theme. The Kidmation is yet another case of the original clip being enhanced rather than replaced.

===Cartoon===
*'''Five Days A Week promo A''' [https://www.youtube.com/watch?v=tj1Sdl4ou6M 30 sec]
: Animation: Assorted clips from the series, mainly the first three episodes of season two - The seekers landing and shooting; Mirage, Wheeljack and Bumblebee transforming and running (intro sequence); Hound, [[Warpath (G1)|Warpath]], Prowl and Optimus Prime in a shoot out with fake Starscream ([[A Prime Problem]]), panels of the Autobots driving over a large gap ([[Changing Gears]]), Optimus Prime being shot by Laserbeak (A Prime Problem), the Prime clone transforming with Trailbreaker and Jazz (A Prime Problem), [[:File:G1_ChangingGears_Ratchet_karate.jpg|Ratchet fly kicking Thundercracker]] (Changing Gears), and Starscream clearing out Sideswipe and [[Bluestreak (G1)|Bluestreak]] ([[Autobot Spike]]); Megatron transforming so Soundwave can use him to fire behind (Autobot Spike); Gears falling into a pit (Changing Gears); Bumblebee dodging a tree (Autobot Spike); Optimus Prime and the Autobots arriving and transforming in Washington D.C. ([[Atlantis, Arise!]]). The panels are animated with the first four flipping into place in their respective quadrants and the fifth laid overtop as Victor Caroli does the day of the week roll call.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television. While the ways in which the spot was customized varied from station to station, it seems as though each station ran some version (A, B or a shorter version thereof) of the "Five Days A Week" promo where the station ID consisted of a clip of Optimus Prime speaking resoundtracked with new [[Peter Cullen]] narration telling the viewer when they could watch the ad: "Weekdays at four on WUAB!" "We'll see how tough the Decepticons are, weekday afternoons here on TV22!". Assuming he did indeed record voiceovers for every syndication affiliate station (around 100 or so), that must have been a long day at the office for Mr. Cullen!
: Megatron: "Decepticons, attack!" Optimus Prime: "Take care Autobots!" '''''Now''', you can watch the incredible adventures of the Transformers as heroic Autobots battle evil Decepticons five days a week. Monday. Tuesday. Wednesday. Thursday. And Friday. The Transformers are like nothing you've seen before. Don't miss a single day!'' {The Transformers! Robots in disguise!}
:*'''Five Days A Week promo B''' [https://www.youtube.com/watch?v=RUYryiY2_jU 30 sec Cleveland], [https://www.youtube.com/watch?v=mvDyMjWeW2Q 30 sec Chicago], [https://www.youtube.com/watch?v=WGDsr1GqYag 10 sec Cleveland]
: Animation: Various cartoon excerpts. Megatron yelling (Traitor); the Seekers attacking the Autobots underwater (Atlantis, Arise!); Wheeljack, Mirage and Bumblebee transforming and running, Prime and Megatron leading thwir teams into battle, Thundercarcker vs Ratchet and Skywarp vs Jazz (season one intro); Cliffjumper fighting Mirage ([[Traitor (episode)|Traitor]]); panels of Grimlock taking on Megatron in Washington D.C. (Atlantis, Arise!), the Sub-Atlantican General firing at the Autobots (Atlantis, Arise!); Laserbeak being shot down by Hound (Atlantis, Arise!); Megatron busting through a wall ([[Enter the Nightbird]]), and Megatron and Prime battling (Enter the Nightbird); A fire blast hitting a metal surface (Traitor); the Insecticons flying and transforming (Traitor); Sideswipe tackling Starscream mid-air (The Immobilizer); Optimus Prime and the Autobots arriving and transforming in Washington D.C. (Atlantis, Arise!); Laserbeak flying into the screen (Traitor); the Autobots fleeing the [[ Experimental Energy Research Laboratory]] (Traitor);
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Exactly the same soundtrack as the above ad but with different clips and a differently animated panel segment. The panels are in a grid with three still frames in the top row and two on the bottom and they start animating when their day is called. A heavily edited down 10 second version was also created wherein the panels were done as screen flip transitions instead of a grid. In the 30 second version, the "heroic Autobots battle evil Decepticons" line is played over the fight of Cliffjumper and Mirage; ''heroic Autobots'' indeed, Cliff.

===Other===
{{anchor|FHE}}
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/ 30 sec]

: Animation: Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: Narration: The Other Guy
: Notes: Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=Pp9I--mqbAI 30 sec]
: Animation: Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: Narration: Unknown.
: Toy segment: The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: Notes: This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''The Decepticons are invading the command post. As they storm the power station, we counterattack. With a new secret weapon you control. A speeding Transformers train. It's more than just a train, as every car transforms into a Hawk Fighter, Weapons Center, Proton Laser. Search mode equipped.'' "And ready for action!" "Find a new? position and cut off the enemy's escape." {Transformers! More than meets the eye.} ''The Hawk Fighter attacks with supersonic speed and saves the power station. You've won today, but will you be ready tomorrow?"

{{anchor|Electric Racing Set}}
[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=SCm5bOiI2R8 30 sec]
: Animation: None.
: Narration: Unknown.
: Toy segment: Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: Notes: Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: ''Natron, the Autobot, on alert for Freezon, the Decepticon.'' {Transformers! More than meets the eye.} ''Up ahead, is that the enemy in disguise? If it is, two can play this game. And the chase is on, between Natron and Freezon, in one form or another.'' {Transformers! More than meets the eye.} ''In Transformers Racing. Now, turn off the lights and your Transformers race into a whole new universe of night-glow. Transformers Electric Racing. By Tyco, of course.''

{{anchor|View-Master Show Beam Projector}}
[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]
*'''[[View-Master]] Show Beam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=t781lHy-CV0 30 sec]
: Toy segment: A brother and sister talk their mom into letting them stay up to play with the projector. After she leaves, they are suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about. The boy responds "Just our Show Beam Projectors Mom." and displays the projector on her shirt to everyone's amusement.
: Kids: "Wow!" Mom: "Bedtime!" Boy: "Aw Mom." Girl: "We wanna play the Show Beam Projectors." Mom: "Ok." Boy: "Let's show the Transformers!" Girl: "Yeah!" Both: "Wow!" Girl: "Look out! Decept-E-cons!" Boy: "Take that Megatron!" Mom: "Kids?" Boy: "Just our Show Beam Projectors Mom." ''Show-Beam Projector comes with a cartridge containing a 30 scene Transformers story. Other Show Beam cartridges each sold separately. From View-Master.''

* '''{{w|Colorforms}} Lazer Blazers''' [https://www.youtube.com/watch?v=lIzntdzs1Ko 10 sec]
: Narration: Unknown.
: Toy segment: Examples of the holographic stickers for {{w|Masters of the Universe}}, [[My Little Pony]] and ''The Transformers'' are shown being shot into space via a laser burst as the narrator names the franchises.
: Notes The artwork for ''The Transformers'' depicts Megatron standing in front of two [[Seeker (body-type)|Seeker]]s with a spaceship ([the [[Nemesis (G1)|Nemesis]]?) overhead, what looks like a cloud in the upper right and what appears to be the arm and foot of another Transformer off panel to the right. The background is black while the characters and objects are shades of brown, green, yellow and blue, with some colorshifting to simulate the look of a hologram.
: ''Lazer Blazers. 3D Holographic stickers. See Masters of the Universe, My Little Pony and Transformers come alive. Laser Blazers, by Colorforms.''

[[File:The Juice is Loose.jpg|thumb|right|250px|]]
* '''Pioneer Chicken Universal Studios promotion''' [https://www.youtube.com/watch?v=dtq3Xja0NVs&t=523 30 sec]
: Notes: {{w|O.J. Simpson}} (yes, ''that'' O.J. Simpson) talks about the joys of summertime and Pioneer Chicken's Summer Fun special. He goes on to talk about the discounts available from Pioneer Chicken on [[Universal|Universal Studios]] admission and all the exciting attractions, incluing the [[The_Transformers_Universal_Studios_Tour|Transformers Base Camp]]. [[Frankenstein's monster]], an astronaut and {{w|Conan the Barbarian}} stop by at the end to share his chicken.
: "Ah, summertime. Great for relaxing with friends and enjoying Pioneer's Summer Fun special. You get eight large pieces of golden Pioneer chicken, mashed potatoes, gravy and coleslaw for just $6.99. And Pioneer's even got free coupons for Universal Studios' tour, with the biggest discounts including a free admission. There's exciting attractions like Transformers Base Camp, 2010 Space Walk, and much more! Of course Pioneer Chicken's Summer Fun special for $6.99 is a great way to make new friends. Right fellas?"
{{-}}

==1986==
''The Transformers'' reached the height of its popularity in 1986 and along with that came an advertising campaign for the first ever Transformers feature film, ''[[The Transformers: The Movie]]''. With the brand having only been around for two years, a feature film was not as sure an investment as it would [[Transformers (film)|come to be in later years thanks to fan nostalgia]]. As such a pitch reel was put together to sell the film to investors. This pitch reel would later be edited into a teaser trailer for theaters. Counting the pitch reel, a total of four trailers would be produced for the US audience. The TV advertising strategy for the film was also ambitious, featuring three different campaigns: One aimed at teens and two others aimed at kids. While each campaign got only one thirty second commercial (except the teen campaign which also got a sixty second ad), those ads would be updated several times to reflect the movie being closer to release ("Opens in four days!", etc.) as well as the day of release ("Now playing.") and after ("Now in theaters everywhere."). While many kids and parents were shocked by the death of Optimus Prime, and to a lesser extent Megatron's, in hindsight this should have come as no suprise. The commercials and trailers were very up front about Prime's demise, to the point of using it as a selling point for the action. Nearly every ad either implied one of them would die ("Does Prime die?", "And, the final confrontation between Megatron and Optimus Prime.") or flat out stated they would die: "A monster planet destroys everything in its path, while Megatron and Prime fight to the death." Stingers plugging the movie were added to the end of a number of toy commercials, receiving the same time frame updates as the main ads. In addition to directly advertising the film, several giveaway contests were held. "[[The Ultimate Transformers Sweepstakes]]" was held by various local affiliate stations, each with the same prizes that could be won if you mialed in a postcard. [[Nickelodeon]] ran the "[[Transformers: The Movie contest]]" while USA Network ran the "[[Mystery Transformer contest]]", the latter of which actually required you to solve a word scramble in addtion to sending a postcard. All three contests had movie related prizes, with the cable network giveaways having some nicer onces and grand prizes of electronics. Curiously, these prizes did not include actual movie tickets.

Toy advertising stayed plentiful with the number of ads going up from 12 to 13 (from 10 to 12 if you don't count the ads for the Mini-spy and reflective patch pack-in promotions or the rubsign ad). The style and approach of the ads remained generally consistent. The biggest change was the switch to "standard" Kidmation segments featuring a blond kid transforming via animation into a rather generic looking [[Ultra Magnus (G1)|Ultra Magnus]] or [[Galvatron (G1)|Galvatron]]. There's seemingly no rhyme or reason behind which ads got the Ultra Magnus version and which ones got the Galvatron one. The sets were still mostly dirt and rocks, but this time instead of being random piles of dirt in the front yard of a house, they were rocky areas out in the middle of the desert. The Aerialbots/Stunticons and Battlecharger ads are exceptions to this rule, the former taking place in front of house like the 1984 ads and the latter using the same set as the Jumpstarters and Omega Supreme ads. Much like the year before where some of the earlier 1985 ads with first season music were retooled with the season two theme,ads from 1985 were retooled this year with the season three theme. This resulted in a few ads having versions with all three themes! These retooled ads are listed under their original versions above. New theme music wasn't the only audio change. Victor Caroli became the sole narrator on the ads, at least the only one who wasn't a Transformers character. Along with the standard narration, each ad featured some narration from either [[Peter Cullen]] or [[Frank Welker]], reprising their roles as Optimus Prime and Megatron respectively. Prime would describe the Autobot characters and Megatron naturally did the same for the Decepticons. This led to some weird [[micro-continuity|micro-continuities]] where in the world of the commercials, Wreck-Gar and the Junkions are apparently Decepticons and Galvatron and Megatron are not the same bot. These changes were obviously to avoid spoiling the movie, but the toy commercials (and well, pretty much all of the movie advertising) had no such reservations about hinting at Optimus Prime being replaced with Victor Caroli narrrating: "But soon a new Autobot leader will arrive. Introducing Rodimus Prime. '''No one''' can take on the Decepticons like Rrrrrodimus Prime!"

===Movie===
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=pVR2S-F6BAM 4:25] / [https://www.youtube.com/watch?v=9XNuPXieIcs 4:17] (Japanese Subtitles)
:Animation: A number of scenes from the movie including Unicron's devouring of [[Lithone (planet)|Lithone]], [[Kup (G1)|Kup]] telling stories to the Dinobots, [[Ultra Magnus (G1)|Ultra Magnus]], [[Springer (G1)|Springer]] and [[Arcee (G1)|Arcee]] transforming [[Autobot City (G1)|Autobot City]], and [[Unicron]]'s transformation.
:Narration: [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:Notes: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features several placeholder items including a temp music track featuring cues taken from ''Star Trek III: The Search for Spock'', the voicework for Kup and the Autobot City computer (the latter of which was dropped in the final film), and an early movie logo featuring the word "Movie" in plain red text under the standard ''The Transformers'' logo. The subtitled version omits a large portion of Caroli's introductory narration and begins at him naming the movie.
: ''A new motion picture will transform the summer of 1986 into an incredible adventure. Transformers: The Movie. It is the year 2005, and a mysterious planet threatens to devour the galaxy...'' Kup: "This gigantic igyak came stomping at us out of nowhere." ''Conceived in the epic tradition of Star Wars, this spectacular animated adventure stars Leonard Nimoy as Galvatron, Robert Stack as Ultra Magnus, Judd Nelson as Hot Rod, and Eric Idle as the Junkion warrior Wreck-Gar.'' "Battle stations! Battle stations!" ''And at film's end, when the monstrous planet Unicron, played by Orson Welles, reveals its long held secret by transforming into the most gigantic robot ever, you'll know you've been watching a movie that is destined to bring back audiences again and again. In the summer of 1986, the most exciting adventure in the universe is on planet Earth. Transformers: The Movie.''
:*'''The Transformers: The Movie teaser trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY 1:28] - Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and [[Vince DiCola]]'s preliminary version of "[[Escape (song)|Escape]]" to be sent out to cinemas. The edit removes the hefty spoilers.
: ''A new motion picture will transform the summer of 1986 into an incredible adventure. Transformers: The Movie. An epic story of good versus evil, this spectacular animated adventure stars Leonard Nimoy as Galvatron, Robert Stack as Ultra Magnus, Judd Nelson as Hot Rod, and Eric Idle as the Junkion warrior Wreck-Gar. In the summer of 1986, the most exciting adventure in the universe is on planet Earth. Transformers: The Movie. Coming this summer to a theater near you.''

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=_25RK5GbJIc 1:30]
: Animation: Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]] covers the second half.
: Narration: Victor Caroli introduces the characters and expounds on how great the movie is. [[Robert Stack]] and [[Eric Idle]] have been dropped from the list of featured performers.
: {You've got the touch!} ''Hold on tight. The most incredible rock and roll adventure ever is here!'' Quintesson: "Feed him to the Sharkticons." ''Starring: Judd Nelson as Hot Rod, Leonard Nimoy as'' Galvatron: "Galvatron." ''and Orson Welles.'' Unicron: "I am Unicron." {You've got the motion. You know that when things get too tough, you've got the touch!} ''Beyond good. Beyond evil. Beyond your wildest imagination.'' {Transformers!} ''Transformers: The Movie.'' {Their battle to destroy the evil forces of...the Decepticons. Transformers! Robots in disguise! Transformers! Transformers! Transformers! More than meets the eye!} ''Transformers: The Movie.'' {Transformers!} ''Coming to a theater near you this August.''
:* '''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=1c3sY1EKkTA&t=24 1:25] - An alternate version not only has Caroli dropping the hefty spoilers again during the musical interlude, but actually presenting them as a selling point. This version of the trailer was included on the Japanese promotional VHS tape ''[[The Transformers: The Movie - Apocalypse: Be Eternal, Matrix]]''.
:: {You've got the touch!} ''Hold on tight. The most incredible rock and roll adventure ever is here!'' Quintesson: "Feed him to the Sharkticons." ''Starring: Judd Nelson as Hot Rod, Leonard Nimoy as'' Galvatron: "Galvatron." ''and Orson Welles.'' Unicron: "I am Unicron." {You've got the motion.} ''It's the ultimate battle between Autobots and Decepticons.'' {You've got the touch!} ''Beyond good. Beyond evil. Beyond your wildest imagination.'' {Transformers!} ''Transformers: The Movie.'' {Their battle to destroy the evil forces of...the Decepticons.} ''New heroes, new villans, in the ultimate Transformer experience! And, the final confrontation between Megatron and Optimus Prime.'' Transformers! Transformers! ''The battle between good and evil rages to a new level!'' {More than meets the eye!} ''Transformers: The Movie.'' {Transformers!}

*'''The Transformers: The Movie TV spots'''

: Animation: Varies depending on length and which campaign it is. The one minute version of the teen campaign starts with "The Touch" playing over the Autobot shuttle launch, Unicron devouring [[Lithone (planet)|Lithone]], and Optimus Prime having The Touch. After this we get the film logo and a switch to Lion's theme playing over excerpts of Unicron's interior, a different angle of Unicron attacking Lithone, a close up of Arbulus and Kranix looking at Unicron in awe, a brief snippet of the end of the tunnel animation from the intro,Megatron transforming to gun mode aboard the Autobot shuttle, Lithonians watching Unicron approach, Jazz and Cliffjumper fleeing on Moonbase 1, Megatron and Optimus Prime's showdown, Ultra Magnus shooting during the [[Autobot City (G1)|Autobot City]] battle,Wreck-Gar running toward the camera, Hot Rod punching a Sharkticon, Kranix backing away from a Sharkticon, Galvatron arriving at Coronation Starscream, Hot Rod having Daniel ride in style, a Junkion wielding a chain while riding another Junkion, Devastator pulling apart a building, Hot Rod attacking a robosquid and some of Unicron's transformation sequence. The 30 sec teen version retains almost the entire The Touch portion with the Prime portion shortened. The theme half of the ad is drastically shorter, being whittled down to just a shot of Unicron's closed maw, Jazz and Cliffjumper fleeing, bits of the Megatron/Prime battle, Magnus shooting, Galvatron's arrival now placed before Hot Rod and [[Kranix (G1)|Kranix]] with the Sharkticons, and ending with Hot Rod picking up Daniel. The first of the two thirty second kid versions is identical to the teen version with the closed maw excerpt replaced by one of the Lithonians running from Unicron. The second of the kid versions, by contrast, changes things up quite a bit more. It starts off with an array of excerpts of Unicron attacking Lithone and the end of the tunnel animation. From there we get the shorted Prime/Touch sequence, "It's over, Prime" and Prime falling, Ultra Magnus shooting, Wreck-Gar running, Hot Rod punching a Sharkticon, part of Unicron's transformation, and Daniel hoverboarding before being picked up by Hot Rod. This one does not have two halves, instead being soundtracked only with the movie theme.
: Narration: Depending on the version, [[The Other Guy: The Movie]] or Victor Caroli with The Other Guy: The Movie tacked onto the end ("You'll have to see it twice to take it all in! Transformers: The Movie. In theaters...")
: Notes: There were three TV advertising campaigns for the movie. One was aimed at teens using a non-Victor Caroli narrator who talked about the "startlingly original story" that would "shock and amaze even the most [[fandom|diehard Transformer fans]]" and highlighted the celebrity talent involved. The other two were aimed at kids, one being nearly the same as the teen version except the highlighting of the celebrity talent was swapped for emphasizing the scope of the movie: "It's ''so'' big, ''so'' exciting, you'll have to see it twice to take it all in!"; the other was narrated by Victor Caroli (with the "you'll have to see it twice" claim from the other ad tacked to the end) and focused on selling the intrigue of the movie's various plot points. Several different versions of each campaign's TV spot were produced, updating the amount of time to go until the movie's release. While recordings of every combination of length, "campaign" and "days to go" have not been found, we've listed everything that has been found in the table below:
{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|Opens August 8 Teen||0:60||https://www.youtube.com/watch?v=DYt28T7n1Mc
|-
|Opens August 8 Teen||0:30||https://www.youtube.com/watch?v=lyw0Yn6ttpk
|-
|Opens in four days Kid 1||0:30||https://www.youtube.com/watch?v=ES2XjRhQ_eY
|-
|Opens in four days Kid 2||0:30||https://www.youtube.com/watch?v=4XSgsgDjZt0
|-
|Opens in three days Kid 1||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=235
|-
|Opens in three days Kid 2||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=143
|-
|Opens tomorrow Teen||0:60||https://www.youtube.com/watch?v=1IbpFqBXKxg
|-
|Opens tomorrow Teen||0:30||https://www.youtube.com/watch?v=h2jn1SCYKY0
|-
|Opens tomorrow Kid 1||0:30||https://www.youtube.com/watch?v=lszfvuRcG68
|-
|Opens today Kid 1||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=69
|-
|Now playing Teen||0:60||https://www.youtube.com/watch?v=XdR5fKht5LY
|-
|Now playing Teen||0:30||https://www.youtube.com/watch?v=eoCH1L7vE5Q
|-
|Now playing Kid 2||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=107
|-
|}

{{anchor|Ultimate TF Sweepstakes}}
*'''[[The Ultimate Transformers Sweepstakes]]''' [https://www.youtube.com/watch?v=JtsO0cT_y8o Los Angeles], [https://www.youtube.com/watch?v=DYt28T7n1Mc&t=266 Cleveland]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Victor Caroli and various local announcers.
: Notes: Victor Caroli promotes the movie and tells us all about the prizes we can win by sending a self addressed stamped envelope to the address given by the local announcer.
: ''Byeond good, beyond evil, beyond your wildest imagination! Transformers: The Movie. A new evil threatens the galaxy in the hottest summer adventure ever! Be part of it! Enter our "Ultimate Transformers Sweepstakes". Grand prize is this stereo cassette player plus movie souveneirs! Over a hundered winners get movie soundtracks or the hit single "[[The Touch]]". Get this bumper sticker just for entering. Send a self addressed stamped envelope to <local TV station's P.O. Box address>. Transformers: The Movie, opens everywhere August 8th, rated PG.''

{{anchor|TFTM Sweepstakes}}
*'''[[Transformers: The Movie Sweepstakes]]''' [https://www.youtube.com/watch?v=v6i0DkvD2fc 45 sec]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Unknown.
: Notes: A narrator tells us about the prizes we could win if we enter the Transformers: The Movie Sweepstakes and how to enter the contest. This contest was sponsored by [[Hasbro]] and [[Nickelodeon]].
:''The battle between the Autobots and Decepticons reaches its ultimate climax this summer on the big screen and when it's all over...'' Optimus Prime: "One shall stand, one shall fall" ''A new Transformer will become the chosen one and you can be the chosen one too when you enter and win the 'Transformers: The Movie' Sweepstakes. Grand prize is a complete home entertainment system featuring color TV, stereo component system and more! Plus an album collection from [[Scotti Bros. Records]] and Tapes featuring the [[The_Transformers:_The_Movie_-_Original_Motion_Picture_Soundtrack|soundtrack to the Transformers movie]]. And an actual drawing right from the movie! All it takes to win is a postcard with your name, address, age and phone. Send it to the Transformers: The Movie Sweepstakes P.O. Box 1286 New York, New York, 10116 and get it here by August 21st. Five first prize winners get a Transformers: The Movie collection of robots from Hasbro. Fifty second prize winners get a one year subscription to the Transformers comic book from Marvel. Enter and win the Transformers: The Movie Sweepstakes from Hasbro and Nickelodeon, the place where only kids win!''

{{anchor|Mystery Transformer Contest}}
[[File:Mystery Transformer Contest puzzle.jpg|right|upright=1.1|thumb|Oooh, oooh, I know the answer! It's Unicorn!]]
* '''[[Mystery Transformer contest]]''' [https://www.youtube.com/watch?v=aLpOYT__UvY 30 sec]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Unknown child.
: Notes: A word scramble of a Transformer name is shown on the screen with several letters shown in their correct place below it. A kid tells us that if you send a postcard with the correct answer on it, you can win various prizes. The prize pool seems to be a combination of the first and second place prizes from the "Transformers: The Movie Sweepstakes and the grand prize Transformers party from the "[[Prizes in Disguise]]" contest, along with a television, VCR and a collection of [[Family Home Entertainment|Transformers videotapes]]. The ad features an ''incredibly'' laid back easy listening tune that is in sharp contrast to the dynamic animation shown from the movie and removing any sense of urgency for getting one's contest entry in.
: ''To enter, just spell the name of the movie's big mystery Transformer. Here are some clues. ONce you've figured out the name, write it down on a postcard along with your name, age, address and home phone number and send it to "Mystery Transformer", P.O. Box 797, New York, New York, 10185. You could win the grand prize of your very own Transformers party with live Transformers as the guests of honor. You'll also get a video entertainment system with a TV, a VCR and Transformers videocassettes. Five first prize winners get their very own collection of twelve Transformers robots and fifty second place winners get a year's subscription to the Transformers comic book. Keep your eyes open for more clues here on the USA Network Kid's Club!''

===Toys===
{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
[[File:1986 Comm Skywarp and Cyclonus.jpg|right|upright=1.1|thumb|So does this mean [[Bombshell (G1)|Bombshell]] [[Cyclonus (G1)/Generation 1 cartoon continuity#Who is Cyclonus?|became Cyclonus]]?]]
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=Q9yerQ_sW3U&t=60 30 sec]
: Animation: A running battle in the desert with each character charging in and quipping as the narrator identifies him.
: Narration: Victor Caroli.
: Kidmation: Kid face to generic Galvatron face.
: Toy segment: Rodimus Prime drives along a dirt road in front of a dirt wall. A starburst transition leads us to Rodimus in robot mode standing on a mound of dirt. Next is a jumpcut sequence of Rodimus' trailer being transformed to base mode and then Rodimus is placed behind the gun mount. Cut to a side by side of Cyclonus and Scourge being flown in robot mode front of a rock wall before a transition into Rodimus being flown in robot mode from the other direction. The segment ends with the Kidmation.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line. Kup and Blurr's voices are provided by [[John Stephenson]] and [[John Moschitta]]; and while Scourge is voiced by his usual actor [[Stan Jones]], Cyclonus's voice for this spot is unknown.
: ''And new Autobots join Optimus Prime. Kup,'' "Reminds me of the battle of Beta Four." ''Hot Rod,'' "Watch my smoke." ''And Blurr.'' "Nowyouseeme. Nowyoudon't." ''And these are the new Decepticons, the evil Cyclonus'' "I'm spoiling for a fight." ''and Scourge.'' "No one escapes the Sweeps." ''But soon a new Autobot leader will arrive. Introducing Rodimus Prime. '''No one''' can take on the Decepticons like Rrrrrodimus Prime!'' {Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Ultra Magnus}}
[[File:Ultra Magnus G1 Commercial.jpg|right|upright=1.1|thumb|You've heard of Elf on a Shelf, now get ready for Tape Player Man on a Teletraan!]]
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=vTVK024J5aY 30 sec]
: Animation: Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: Narration: Peter Cullen as Optimus Prime and Victor Caroli.
: Kidmation: Kid face to generic Ultra Magnus face.
: Toy segment: Hot Rod, Smokescreen, Tracks, and Red Alert are loaded in order top to bottom onto Magnus' carrier mode, with a zoom in on the lower level. A close up on Magnus rolling fully loaded past a rockwall is followed by a different angle showing that Magnus is being rolled along an unpaved cliffside road. Mimicking the animation, he runs into the Combaticons (this time it's Swindle, Brawl and Vortex) and knocks them off the edge. The segment ends with a jumpcut sequence of Ultra Magnus' transformation to robot mode and a very short repeat of Ultra Magnus barrelling through the Combaticons.
: Notes: [[Blaster (G1)|Blaster]] gets his [[Buster Jones|normal voice actor]] this time around. Ultra Magnus' voice is provided by his season three voice actor, [[Jack Angel]]. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]].
: "Decepticons are attacking our launch site. Where's Prime?" Blaster: "He's on Cybertron. It's up to you, Ultra Magnus." Ultra Magnus: "Autobots, transform and mount up." {When Ultra Magnus rolls - into action - he takes on Decepticons - like no one else can.} Optimus Prime: "Meet Ultra Magnus. As car carrier he can transport four Autobots into battle, but once there he tranforms into my powerful Autobot commander." {The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''
:*'''Ultra Magnus''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=150 30 sec] - Slightly shortened to squeeze in a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Peter Cullen as Optimus Prime. :''And coming this summer, Transformers: The Movie.'' Optimus Prime: "You've never seen anything like it."

{{anchor|Ultra Magnus and Galvatron}}
[[File:Ultra Magnus and Galvatron G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=d99MHJ-UD-U 30 sec]
: Animation: Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: Narration: [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: Kidmation: Kid face to Galvatron face.
: Toy segment: A jumpcut transformation sequence of Galvatron going from cannon to robot is followed by a zoom in on his head as his electronic lights and sounds are demonstrated. A clip of Ultra Magnus' loaded carrier mode (re-used from the previous ad) rolls into a ball before expanding into a clip of Ultra Magnus being flown in robot mode (also re-used from the previous ad). Cut to two boys battling with Galvatron's electronics activated and the toys held awakardly above and behind them. Back to the reused loaded Magnus carrier mode clip which does a confetti like transiton to a still shot of Magnus in robot mode standing on a dirt plateau. Galvatron's light and sounds are demoed again, this time in cannon mode before ending with a bordered spray transition to a still shot of Galvatron's robot mode in front of a rock wall.
: Notes: Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Ultra Magnus' voice is again provided by Jack Angel. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact that Galvatron IS Megatron. For whatever reason, Galvatron firing at Magnus in cannon mode is repeated twice.
: {Ultra Magnus!} Optimus Prime: "The courageous Ultra Magnus is a born leader." Ultra Magnus: "We meet at last Galvatron." Galvatron: "And it will be the last time we meet." Megatron: "And Galvatron is Ultra Magnus's sworn enemy." {The Transformers! Robots in disguise.} Megatron: "Galvatron transforms from laser cannon to fighting robot." Optimus Prime: "And Ultra Magnus transforms from huge car carrier to Autobot Commander." {The Transformers! More than meets the eye.} ''The Transformers. Each sold separately. From Hasbro.''
: *'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=210 30 sec] - A shortened version of the previous ad which uses a more generic version of the 1986 theme music and includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=UqSDxJxcYOM 30 sec]
: Animation: Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: Narration: Peter Cullen as Optimus Prime describing Springer, Frank Welker as Megatron gleefully describing Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol) and [[Victor Caroli]].
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Wreck-Gar is rolled up a dirt incline in front of a rock wall, leading into his jumpcut transformation sequence. Similarly, Springer arrives in car mode on a dirt platform before going through a jumpcut transformation sequence. The segment ends with two kids battling it out with the toys, standing over a dirt platform.
: Notes: Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron aside from affecting a British accent; his lines are rearranged snippets taken from his lines in the movie. Wreck-Gar's treatment as a Decepticon may have been another attempt to avoid spoiling the plot of the movie à la treating Galvatron as a separate character from Megatron.
: Optimus Prime: "His spaceship destroyed by Decepticon fire, Springer, the toughest of the Autobot Triplechangers, crash lands on planet Junkion." Wreck-Gar: "Hurry, hurry, operators are standing by. No welcome wagons. Hello Stranger!" {The Transformers! More than meets the eye.} Megatron: "Junkion Wreck-Gar transforms from motorcycle to robot." Optimus Prime: "And triplechanger Springer transforms from car to helicopter to robot." {The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Sharkticon}}
[[File:Sharkticon G1 Commercial.jpg|right|upright=1.1|thumb|If Wheelie's friends you harm, farewell you say to arm!]]
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=55nfsUkXpUc 30 sec]
: Animation: Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo despite [[Frank Welker]] still voicing him) arrives to help.
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: Starts with two kids shoving their Sharkticons into the camera. Hot Rod and Kup drive through a rocky diorama meeting up on pile of dirt from which they are uncerimoniously shoved off by the Sharkticons. The segment ends with a jumpcut transformation sequence.
: Notes: Once again, the Hot Rod toy is the prototype magenta color. The toys are consistently referred to as "Sharkticons" and the individual name "[[Gnaw (G1)|Gnaw]]" is never used.
: Optimus Prime: "What could be more terrifying than being Kup and Hot Rod stranded on an alien planet battling the merciless Sharkticons?" "Wheelie say, find friends today!" {The Transformers! More than meets the eye.} Megatron: "Meet the Sharkticons!" {Autobots never faced an evil force worse than the terror of - the Sharkticons! The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=HNUDoRsDb54&t=7 Opens in three days],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=46 Opens in two days],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=85 Opens today],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=124 Now playing] - A shortened version of the previous ad with Wheelie and Megatron's lines omitted to make space for a movie plug.

{{anchor|Aerialbots and Stunticons}}
[[File:G1commercial menasor vs superion.jpg|right|upright=1.1|thumb|]]
*'''Aerialbots''' and '''Stunticons giftsets''' [https://www.youtube.com/watch?v=FQiEEJx7PCM 30 sec]
: Animation: The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: Production code: (animation) MP 1115, Spot 250
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Bucktooth kid with "freaky green glowing" eyes. Re-used from the third version of the Blaster commercial
: Toy segment: Still frames of each of the Aerialbots' alt modes flip around and zoom out into place in a collage of Aerialbot robot modes. This is followed by a jumpcut assembly of Superion and Superion flying in front of a wall. After the Kidmation, a kid pops up from behind a rock holding Menasor and engages in battle with a second kid holding Superion.
: Notes: This ad was filmed on a "rocks and dirt in front of a house in the Southwestern US" set but a different one from any of the previous ones. Megatron's dialogue is rather strange switching from narration to ordering the Stunticons to attack as though they can hear him. Megatron's dialogue also includes one hell of a sentence fragment: "Only the Stunticons!" ...only the Stunticons ''what?''
: Optimus Prime: "Look, the Aerialbots!" Megatron: "Look, the Stunticons!" Megatron: "Only the Stunticons!" Optimus Prime: "Only the Aerialbots have this kind of teamwork." Megatron: "Stunticons attack!" {Aerialbots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} Kid 1: "Nobody can stop Menasor!" Kid 2: "Except Superion!" ''Stunticon and Aerialbot giftsets sold separately. From Hasbro.''
:* '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=E2YyQowyjZI 30 sec] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys. Like with the 1986 versions of the previous year's Dinobots and Constructicons/Devastator ads, the Kidmation is changed to the 1986 one with a kid's face fold morphing into an Ultra Magnus-like generic robot.
:* '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=vWaG1QPOpF0 30 sec] - A shortened version of the ad with a [[Decoy]] stinger added to the end. This version would have run in 1987.

{{anchor|Bruticus and Metroplex}}
[[File:Bruticus and Metroplex G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=5M125dfwquM 30 sec]
: Production code: (animation) MP 1115, Spot 257
: Animation: The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
:Kidmation: Kid face to Galvatron face.
:Toy segment: Rocks pull away and the camera zooms in (with jumpcuts halfway through) to reveal Metroplex sitting in base mode on a small rock platform. As Prime describes Metroplex's modes we jump to a shot of his battlestation mode, a jumpcut transformation sequence and Metroplex flying by the ol' rock wall in robot mode. The Combaticons get the bum's rush by comparison. Their portion consists of a close up of Onslaught that zooms out to show all five Combaticons in vehicle mode on a dirt area then a very quick jumpcut assembly of Bruticus. After the Kidmation, we get a closeup of Bruticus flying that leads to two kids transforming Metroplex from city to battle station to robot in another very quick jumpcut sequence. The segment ends with a brief shot of the two kids battling with Metroplex and Bruticus.
:Notes: Once again, Megatron switches between narration and giving orders, this time doing it mid-speech. The Combaticon toys used have the same early sticker set that appeared in their original stock photos with a square black sticker in the middle of the Bruticus chestplate, round stickers on the upper "wings" of the chestplate, white stickers on the lower wings, Onslaught's thigh stickers having different colors and Swindle's chest stickers having yellow rectangles instead of blue. The jumpcut assembly of Bruticus appears to have been cutoff early (or perhaps they just missed a step) as his head is never placed over Onslaught's.
: Megatron: "Only ''we'' have a military attack group like the Combaticons. Transform Combaticons and attack the new Autobot city!" {The Transformers! More than meets the eye.} Optimus Prime: "Autobots, this is our new city Metroplex! It can transform into a battle station and then transform again into the giagantic Metroplex himself." Megatron: "But the ''Combaticons'' can combine to form ''Bruticus!''" {Robots in disguise.} Kid 1: "Decepticons attack!" Kid 2: "Transform Metroplex!" {The Transformers!} ''Each sold separately. From Hasbro.''
:*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=TeFLnk9TO2s 30 sec] - Slightly shortened to include a plug for the movie.

{{anchor|Defensor and Trypticon}}
[[File:Protectobots and Trypticon G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=Q9yerQ_sW3U&t=212 30 sec]
: Production code: (animation) MP 1139, Spot 309
: Animation: The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: Starts with a zoom in on Trypticon's city mode on a platform in a rocky area, similar to the Metroplex one but sans revealing rocks and jumpcuts. Afer a jumpcut transformation sequence to Trypticon's battlestation mode, a collage of the Protectobots flying in robot mode warps into a ball and then unwarps into Defensor flying. After a brief snippet of animated Defensor firing, we see Trypticon's head rotate around to complete his transformation to dinosaur mode and a clip of Trypticon breathing fire. After the last bit of animation, two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor via his motorized walk.
: Notes: The area where Trypticon's toy is shown in city mode is more desolate than the one in the Metroplex ad, with what looks to be several "stumps" of trees cut down at the three foot/one meter height range in the background.
: Optimus Prime: "That's it, Trypticon, the new Decepticon city." Hot Spot: "It's enormous!" First Aid: "That never stopped the Protectobots before!" Astrotrain: "Transform Trypticon!" Megatron: "The awesome new Decepticon city Trypticon can transform into an incredible battle station." Kid: "Transform the Protectobots!" Optimus Prime: "But the Protectobots can transform into Defensor!" Megatron: "''But'', Trypticon can transform again into a dinosaur!" {The Transformers! Robots in disguise.} ''The Transformers. Batteries not included. From Hasbro.''

{{anchor|Predacons}}
[[File:Predacons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Predacons''' [https://www.youtube.com/watch?v=lD9CXVN59pw 30 sec]
: Production code: (animation) MP 1138, Spot 296
: Animation: The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]] before flying fist first into the camera.
: Narration: Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Headstrong, Tantrum and Divebomb each get a jumpcut sequence where a shot of them flying in robot mode peels back from the center to reveal their alternate mode shoved into the camera. The last alternate mode still, Divebomb's, pans back to become the center of a collage of Predacon alternate modes. The collage rolls into a spinning cylinder before unrolling into Predaking flying in front of a rock wall. After the Kidmation, Snarl (at an angle reminiscent of Jazzy Jeff being physically tossed out of the house on ''{{w|The Fresh Prince of Bel-Air}}'') and Grimlock are shown flying in front of rock wall in separate shots. Predaking flies in from the other direction and the kid holding him clashes with another kid holding Swoop. The remaining four Dinobots sit idly below on a dirt platform.
: Notes: [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots. He did make it into the toy footage though. Sludge also gets his first toy segment appearance.
: Megatron: "Few Decepticons can stand up to the Dinobots, but the Predacons can! The Predacons not only transform into robots but into one gigantic robot! Predaking!" {The Transformers! More than meets the eye.} Kid 1: "Transform the Predacons!" {The Transformers! Robots in disguise} Kid 1: "It's the Dinobots!" Kid 2: "Can't stop Predaking!" ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Sky Lynx}}
[[File:Sky Lynx G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Sky Lynx''' [https://www.youtube.com/watch?v=VUGVqoAnISI 30 sec]
: Animation: Predaking smashes through a mountain to attack the Dinobots. [[Slag (G1)|Slag]] notices Predaking and [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:Narration: Peter Cullen as Optimus Prime and Victor Caroli.
:Kidmation: Kid face to generic Magnus face.
:Toy segment: Sky Lynx's shuttle component flies through the air before a jumpcut docks it on his transporter half. We then get a jumpcut transformation sequence showing the shuttle converted to bird, the Lynx mode of the transporter half, and finally the combined form. After Kidmation, a kid swoops down Predaking onto the dirt platform where Sky Lynx's combined from stands. After Predaking lands, Sky Lynx "stops" him by slowly walking into him.
:Notes: Impressively, in the clip of the shuttle being docked onto the crawler transporter, the transporter is moving the entire time. Like the Ultra Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] ([[Neil Ross]]) and Grimlock ([[Gregg Berger]]) both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)
: Slag: "Look, it's Predaking!" Grimlock: "Me Grimlock think we in big trouble!" Slag: "Not to worry, here comes Sky Lynx!" {The Transformers! More than meets the eye.} Optimus Prime: "Meet Skylynx. This ferocious motorized Autobot triple changes from space shuttle...to bird and lynx and then combines to form Sky Lynx." Kid 1: "Predaking's attacking." Kid 2: "Sky Lynx'll stop him!" ''The Transformers. Batteries not included. From Hasbro.''

{{anchor|Sandstorm, Broadside, Octane}}
[[File:Autobot Triple Changers G1 Commercial.jpg|right|upright=1.1|thumb|It's a flying car! Be impressed damn it!]]
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=lLdaJE0wZ24 30 sec]
: Production code: (animation) MP 1138, Spot 295
: Animation: [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over water and land. This ends with Sandstorm driving off a ramp-like cliff and transforming into a helicopter to take on Astrotrain and Blitzwing alongside Broadside in jet mode.
: Narration: [[Victor Caroli]]
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Sandstorm's buggy mode rolls along a ridge as the narrator starts naming off his modes and we get jumpcuts to his other two modes flying. Broadside's aircraft carrier mode rests on the same ridge as his transformations are named and shown flying. We then get a transition to a scene of two kids swooping the Autobot triple changers in robot mode down on Octane in tanker mode as third kid drives him along the same ridge we saw earlier. A jumpcut shows a close up on Octane's tanker mode rolling on the ridge followed by cuts to shots of his other two modes flying while Caroli names them. The last Octane shot gets sucked into the center of the screen to transition to another battle scene with the three kids.
: Notes: The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Pinned down one time too many by Astrotrain and Blitzwing, the Autobots build their own triple changers.'' {Autobot - triple changers battling - the triple changers of - the Decepticons!} ''Triple changer Sandstorm transforms from dune buggy to copter to robot and Broadside transforms from carrier to jet to robot, to fight Decepticon triple changer Octane who transforms from tanker to jumbo jet to robot.'' {The Transformers! Robots in disguise.} ''The Transformers. From Hasbro.''
:*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=tjyz7sQE1yU 30 sec] - An edited version of the previous spot with the animated segment shorted in order to fit in a tail-end plug for the movie.

{{anchor|Battlechargers}}
[[File:Battlechargers G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=angd3rL-X1M 30 sec]
: Animation: Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms with a green grid effect and fires.
: Narration: Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: The Battlechargers and pulled back and released. This causes a kid to whip his head around to follow them as they zoom along and transform upon a black floor with a futuristic white grid pattern. The transformation is immediately repeated with streaking effects comprised of a trail of the toys' upper torsos. This is followed by Runamuck being released to zoom and transform on his own. We then get a different clip of both toys being pulled back and released, with a longer lengthwise look at the toys' vehicle modes rolling along before cutting to the front end angle for the transformation. Again the transformation is repeated with the trailing effect but instead of the kid whipping his head around, he's merely follows with his eyes. We then see Runabout pulled back with highlighting and smoking effects added to his wheels. The kid whips his head around again to see Runabout transforming with the trailing effect. We then get a sequence of jumpcuts starting with a closeup of Runabout's head before switching to shots of Runamuck's gun being equipped and then Runabout's. The last cut is to a shot of Runabout being converted to car mode. Hot Rod flashes across the screen as we see two kids rolling the Battlechargers. One of them yells "It's the Autobots!" as we see two kids approach holding the aforementioned Hot Rod and...Scourge? "Battlechargers attack!"
: Notes: The set from the Jumpstarters and Omega Supreme ads is back.
: Megatron: "Look! It's Ultra Magnus and the Autobots. Battlechargers attack!" {Nobody jumps into action - faster than - Battlechargers!} Megatron: "My Battlechargers will crush the Autobots!" {Nobody jumps into action - faster than - Battlechargers! More than meets the eye. The Transformers! Robots in disguise.} Kid 1: "It's the Autobots!" Kid 2: "Battlechargers, attack!" ''The Transformers. Sold separately. From Hasbro.''

===Cartoon===
*'''Cartoon promo 1''' [https://www.youtube.com/watch?v=D6G_iHzhgFA 30 sec]
: Animation: Various Season One and Two excerpts.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Uses the season three/season four theme.
: Megatron: "I have a plan to finish all the Autobots!" {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} ''The incredible story of the Transformers continues as heroic Autobots battle evil Decepticons every Monday through Friday.'' Megatron: "We'll be waiting!" {The Transformers! More than meets the eye.}

*'''Cartoon promo 2''' [https://www.youtube.com/watch?v=wc8UH4nDY3k 30 sec], [https://www.youtube.com/watch?v=0-8aub2UX1k 10 sec]
: Animation: Various Season Two excerpts.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Uses the season three/season four theme.
: Onslaught: "Annhilate the Aerialbots!" Optimus Prime: "Not if we can help it!" {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} ''It's the incredible adventures of the Transformers. '''Watch''' as heroic Autobots bravely battle evil Decepticons every Monday through Friday. Don't miss a single day!'' {The Transformers! More than meets the eye.}

*'''EMERGENCY AUTOBOT ALERT''' [https://www.youtube.com/watch?v=Y2_vaeTp1qQ 10 sec] – Excerpts of Optimus Prime at Moonbase 1 and Prime vs. Megatron, soundtracked with a Peter Cullen as Optimus Prime narration that is uncharacteristically arrogant.
: Notes: This promo reassuring traumatized fans that Optimus Prime would return was shown as early as the first airing of "[[Starscream's Ghost]]" on [[October 2]], 1986, less than two months after the release of ''The Transformers: The Movie''.
: Optimus Prime: "Heroes never die. I, Optimus Prime, can never be conquered!" ''Catch the surprise return of Optimus Prime. Coming soon to The Transformers.''

=== Other ===
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=5UUwi2uSUQE 30 sec]
: Animation: Jazz and Cosmos land on a plateau and request that the dark blobs moving below identify themselves. Spike replies that it's him and some friends. Jazz, Cosmos, Tracks and Smokescreen shine their lights to reveal that it is in "Spike and friends" and they are wearing Transformers reflective patches. Spike and his friends subsequently follow Cosmos into the Autobot base.
: Narration: Victor Caroli.
: Kidmation: Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: Notes: The appearance of Tracks and Smokescreen is a bit more than the cameo in the background of a single shot it would initially appear to be. The shot of Spike and friends being illuminated has beams of light coming from five different directions which means that Tracks and Smokescreen must be joining in. But that's only four Autobots which means a fifth unidentified Autobot must be there as well. Between the animation and the Ultra Magnus Kidmation we get a quick shot of a kid turning to face the camera (and a spotlight) while wearing a sweatshirt covered in relective patches while standing in front of a white picket fence. The lighting is dim outside of the spotlight, presumably to highlight the patches and echo the nighttime setting of the animated segment. After the Kidmation, we see two other kids (one in a solid red shirt the other in a white shirt with red sleeves) standing in front of a peg wall of 1985 and 1986 Minibots. One of them grabs a [[Seaspray (G1)|Seaspray]] and turns to look at the back, alongside his friend looking at the back of [[Swerve (G1)|Swerve]]. When he turns it is revealed that behind them is a set of shelves containing larger Transformers. The top shelf has [[Soundwave (G1)|Soundwave]] along with a number of each of the four [[Insecticon (G1)|Deluxe Insecticons]]. The middle shelf is full of Jetfires while the bottom shelf has Omega Supreme. Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen. Next we see a kid wearing a blue sweatshirt over a dress shirt (different kid from the first segment) run into a room holding carded Swerve and [[Skydive (G1 Aerialbot)|Skydive]] to announce to the kid in the red shirt from the previous segment: "I got a free reflective patch!". Cut to the night time fence scene from the first segment and the second blue shirted kid and the other kid from the store segment show off their Superion and Omega Supreme patches on their shoulders while yelling out the character names. After this we get a demonstration of a Blitzwing patch being ironed onto some sort of black fabric. As the narration goes on to talk about the prizes, we see scenes of a kid's birthday party in a wooded area with performers in Thundercracker and Jazz costumes (similar if not identical to those from the [[The Transformers Universal Studios Tour|Universal Studios Tour]]), a kid talking into the [[Enemy (G1)|Electronic Voice Changer]], and the same [[stock footage]] of the Action Cards from the 1985 ad stingers. The ad ends with a scene of kids running up to the peg wall to grab Transformers. This wider shot reveals that in addition to Minibot pegs there is also a column of Stunticon and Aerialbot limbs. This ad is INCREDIBLY consistent in featuring the patches. EVERY single kid visible in the ad, animated and live action, has at least one patch on their shirt. This even includes the party scene and the kid using the voice changer! While Spike and the friend to his left have Autobot patches (Ultra Magnus and Omega Supreme, respectively), the friend on the other side has a Blitzwing patch! Since all three follow Cosmos into the base, the Autobots must not have held it against him.
: Cosmos: "Who goes there?" Spike: "Spike and friends!" Jazz: "Shine a light on them, they're wearing Transformers reflective patches." Cosmos: "Okay!" {The Transformers. Robots in Disguise!} ''In the Transformers Prizes in Disguise game everyone's a winner!'' "I got a free reflective patch!" "Superion!" "Omega Supreme!" ''And eight more. And your patch may disguise an instant prize, like a party with life-sized Transformers or electronic voice changers.'' "Robots in disguise." ''Or Transformers Action cards. Get Transformers reflective patches and game details '''free''' in specially marked packages. From Hasbro.''

*'''Funpals [[Underoos]]''' [https://www.youtube.com/watch?v=8yfAVsrwY7M 30 sec]
: Kidmation: Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: Notes: The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

{{anchor|CookieCrisp}}
[[File:Cookie Crisp Jazz Commercial.jpg|right|upright=1.1|thumb|]]
*'''Cookie Crisp "Transformer Game" giveaway''' [https://www.youtube.com/watch?v=VJ4_yzDH98Q 30 sec]
: Notes: A standard mid-80's [[Cookie Crisp]] ad with a stinger promoting the giveaway of [[Jazz (G1)/toys|Jazz]] action figures. The figure shown in the ad appears to be the same as the figure that would be sent out, having modified door stickers and lacking the other Martini Racing decals. The stinger features a kid in a featureless room playing with his Jazz figure, racing it down the middle of a large table on what looks to be a paper mockup of a white road with yellow and red stripes in the center. After racing it, he transforms Jazz and moves him around in various ways. The kid stops in the middle of playing with Jazz to look surprised as he pulls out a game piece from a box of Cookie Crisp.
: Kids: "The Cookie Crook!" Cookie Crook: "Just checking the traffic." Cookie Cop: "Cookie Crook! This scheme to get Cookie Crisp isn't taking off!" Cookie Crook: "Can you blame me? It looks like little chocolate chip cookies!" Cookie Cop: "And it's part of this complete breakfast." {If you like cookies, you'll love Cookie Crisp!} ''You could be an instant winner of a Jazz Transformer. Millions will enter, twenty-five thousand may win. There's a free game card in specially marked boxes of Cookie Crisp cereal. Or write to post office box eighty-five twelve Westport, Connecticut, O-five-six-eight-eight-eight.

==1987==
Even with the cartoon being limited to just [[The Rebirth|three new episodes]] 1987 did not see a significant drop in new toy commercials, boasting eleven ads of its own. While evidence of 1986 ads being continued into 1987 is scant, there is known to be a decoy stinger version of the [[#Aerialbots and Stunticons|Aerialbots and Stunticons ad]]. As a result of the cartoon's cancellation, the animated segments from 1987 to the line's end in 1990 pretty much all depict seperate microcontinuities or, if you prefer, one large one. Concepts exclusive to the 1987 ads include: The Autobot and Decepticon Headmasters having entirely different heads before becoming Headmasters, Galvatron being the creator of the Horrorcons, Punch seemingly playing both the Autobots and the Decepticons (as opposed to being an Autobot spy), and the Monsterbots having been created as the result of an Autobot lab accident. Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments. The ads moved away from showing the kids on screen, instead opting to show only their hands holding the toys more often than not. The Kidmation has changed again, this time all ads used the same segment of a kid jumping in the air and flipping, turning into a stop-motion Ultra Magnus as he does so. The animation for these ads also start becoming more and more anime-like in their designs and animation style from here on out (think [[Transformers: The Headmasters (cartoon)|the Headmasters anime, but with better and more expensive animation]]). Likely due to animator influence from series regular [[Satoshi Urushihara]] and his partner Kinji Yoshimoto, who by this point were both working with another Japanese animation house, AIC (Though whether or not the studio also assisted with the ads is currently unknown).

[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
Appropriately, given the events of [[The Transformers: The Movie]], no longer are Optimus Prime and Megatron narrating the ads and describing the new characters/toys. Instead, those descriptions were now mostly given via discussions between Ultra Magnus and Rodimus Prime or ranting by Galvatron (either explicitly to Cyclonus or to an implied unseen and unheard Decepticon underling). Existing major characters continued to have speaking lines in the animation, but new, more minor ones like Hun-Grr, Punch and even unnamed generics began to get some speaking lines. Either due to budget limitations or the fact that most of these characters had few, if any, appearances in the cartoon thanks to the truncation of Season Four, they were not reprised by their series actors. Who the other actors were is largely unknown, but at least a handful of lines over the remainder of the line's run were recorded by voice director [[Wally Burr]]. This year would also mark the departure from using the cartoon theme song for the jingle. Again this likely related to the truncation of Season 4, with it re-using the Season 3 theme song. Instead, a brand new jingle was created that still utilized the taglines and feel of the earlier songs but put its own spin on it: "The Transformers! More much more than meets the eye! The Transformers! Robots in disguise!". The beginning would be modified for the year's two major subgroups, the [[Headmaster (technology)|Headmasters]] (Head. Mas. ter. Trans. Formers!) and the [[Targetmaster (technology)|Targetmasters]] (Target-master Transformers!). The Targetmaster version even had its own completely unique universe describing the gimmick: "Two Transformers out of one! The vehicle transforms and so does the gun!".

Cartoon advertising seems to have been limited to promoting the episode [[The Return of Optimus Prime, Part 1|The Return of Optimus Prime]] as nothing has turned up so far for the Rebrith. This is unusual for the original series as no other episode got a dedicated promo, suggesting that Hasbro ''really'' wanted to get the word out after the backlash from [[The many deaths of Optimus Prime|Prime's death]]. Commercials were run for both the actual two days of airing as well as the entire week of airing. They even went so far as to have a stinger at the end of several episodes promoting the impending "surprise" return of Optimus Prime.

===Comics===
{{anchor|Headmaster comic book}}

[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=dbD3lRa5YVY 30 sec]
: Production code: MP 1163, Spot 346
: Animation: The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: Narration: Victor Caroli.
: Notes: Features completely random, made-up heads for the pre-Headmaster robots.
: ''In the midst of the Cybertronian war, special mission teams of Autobots and Decepticons blasted their way to planet Nebulon. There, the powerful Transformers let the intelligent Nebulons become the heads of their robots.'' {Head. Mas. ter. Trans. Formers! More, much more than meets the eye!} ''But the Headmasters were still Autobots and Decepticons and fierce new battles erupted. Follow the adventures of the Headmaster Transformers and the equally incredible Targetmaster Transformers in Marvel Comics.''

=== Toys ===
{{anchor|Headmaster Autobots}}
[[File:Autobot Headmasters G1 Commercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=bDlcUdHUyn4 30 sec]
: Animation: The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: Narration: Victor Caroli, [[Hot Rod (G1)|Rodimus Prime]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of nearly incomprehensible lines.)
: Kidmation: A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: Toy segment: With "lightning" flashing, [[Arcana]] is removed from Brainstorm's cockpit, transformed to head mode and plugged in, revealing the readout of his power. Two halves of the next scene flip up to reveal a top down view of Highbrow and Brainstorm flying. The center pulls out to all four corners for the next transition, this time we have Brainstorm and Highbrow landning on a rocky step above Hardhead and Chromedome. A lightning animation is used to suddenly reveal the Autobots' robot modes. Kidmation is next followed by a replay of Arcana being plugged into Brainstorm. The ad ends with Highbrow and Hardhead knocking down Weirdwolf and Skullcruncher.
: Notes: Ultra Magnus and Rodimus Prime's voices are provided by their usual series actors [[Jack Angel]] and [[Dick Gautier]]. The ad starts with a practical effects asteroid, which has a hole in the middle of it, flipping over and over as it zooms past the camera to reveal a burning CGI sun behind it.
: "Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Ultra Magnus: "Look, it's the Headmaster Autobots!" Rodimus: "Incredible!" Ultra Magnus: "Yes, the driver of the vehicle actually becomes the head of the robot." {Head. Mas. ter. Trans. Formers! More, much more than meets the eye! The Transformers! Robots in disguise.} ''Each Headmaster Autobot displays a readout of its power. Nothing's better than going into battle with Headmaster Transformers. Sold separately. From Hasbro.''

{{anchor|Headmaster Decepticons}}
[[File:Headmaster Decepticons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=64oJkiN7bdM 30 sec]
: Animation: At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters, Hot Rod and Blurr. Yes, the "trainer" concept actually made it into animation. They are referred to as trainers by the narration and even carry whips!
: Narration: [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: Kidmation: Kid to stop-motion Magnus toy.
: Toy segment: [[Grax]] is removed from Skullcruncher's mouth and plugged into his chest to reveal his readout. Jumpcut to Midwipe flying before the frame slides over to show Weirdwolf flying...in wolf mode. Both land on the upper level of the same rock Skullcruncher is sitting on. Once again a lightning animation is used to jumpcut to the robot modes in the same location. After the Kidmation, we get a replay of the readout reveal followed by Weirdwolf and Mindwipe taking down Chromedome and Brainstorm.
: Notes: Once again the ad opens with the asteroid bit. The Skullcruncher toy is a prototype version with striped readout bars instead of solid purple.
: Galavtron: "There it is! The secret base of the Headmaster Decepticons! Only with their help can we destroy the Autobots! Look! Yes, the trainer of the beast becomes the head of the robot." {Head. Mas. ter. Trans. Formers! More, much more than meets the eye! The Transformers! Robots in disguise.} ''And each Headmaster Decepticon displays a readout of its power! Nothing's better than going into battle with '''these''' Transformers! Headmaster Decepticons sold separately. From Hasbro.''

{{anchor|Horrorcons}}
[[File:Commercial horrorcons.jpg|right|upright=1.1|thumb|]]
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=SzU5VJJAy4s 30 sec]
: Production code: (animation) MP 1179, Spot 371
: Animation: [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
: Narration: Victor Caroli.
: Kidmation: Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil. This is mainly a scene transition with no "Robots in disguise!" voice or other distinct audio.
: Toy segment: In side by side comparisons, Apeface and Snapdragon land on a rocky area in their flying altmodes, then stand in robot mode and then in beast mode. The Kidmation transitions us to [[Krunk]] being removed from Snapdragon's dragon mode. Krunk is transformed to robot mode then, following a top down shot of Snapdragon's plane mode flying, is removed from the cockpit. Krunk is transformed to head mode and plugged into Snapdragon's chest to reveal the readout of his "Decepticon power". The ad ends with a close up as two kids pit the Horrorcons against Hardhead and Brainstorm in <s>a slapfight</s> battle.
: Notes: In another example of microcontinuity, Galvatron is credited with the creation of the Horrorcons, whereas other media has them sharing the same origins as the other Headmasters. The Snapdragon toy used is a early version, sporting the same striped readout bars as Skullcruncher did in the Decepticon Headmaster ad.
: ''Deep in the canyons of Nebulon, Galvatron creates Headmaster Horrorcons. Fiercest Decepticons of them all.'' {Head. Mas. ter. Trans. Formers! More, much more than meets the eye!} ''With Headmaster Horrorcons, the jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot! And when the head enters the robot's body you get a readout of its Decepticon power.'' Kid 1: "Destroy the Autobots!" Kid 2: "Never!" {Head. Mas. ter. Trans. Formers!} '''''Now''' with Horrorcons! From Hasbro.''

{{anchor|Targetmasters}}
[[File:Targetmasters.jpg|right|upright=1.1|thumb|]]
*'''Targetmasters''' [https://www.youtube.com/watch?v=rNXc6PbcaxA 30 sec]
: Production code: (animation) MP 1163, Spot 344
: Animation: Live-action set of a rocky planet with something crashing into it and causing an explosion. We see more explosions on the planet's surface. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless]].
: Narration: Galvatron, Ultra Magnus, and Victor Caroli.
: Kidmation: Kid flips and becomes stop-motion Ultra Magnus toy.
: Toy segment: As "lightning" flashes, Crosshairs sits on a rocky platform with Pinpointer plugged into his roof. This leads into a jumpcut sequence of first Pinpointer then Crosshairs transforming. Slugslinger and [[Caliburst (G1)|Caliburst]] get the same treatment. We then get a quick battle scene of Slugslinger and Misfire knocking down Crosshairs and Sureshot. The ad ends with [[Spoilsport]] being removed from Sureshot's hood and transformed.
: Notes: While Slugslinger and Caliburst get a brief animated appearance in alt mode as they swoop through between the two sets of Targetmaster/partner battles, Pointblank and Peacemaker get left out completely. Part of the animated footage from this commercial would end up being used in the opening sequences of [[The Rebirth]] three-part mini-series.
: Galvatron: "Surrender Magnus or be destroyed!" Ultra Magnus: "No Galvatron! We too have Targetmaster Transformers!" {Tar-get-master Transformers! Two Trans-for-mers, out of one! The vehicle transforms and so does the guuuun! Tar-get-master Transformers! More much more than meets the eye!} ''That's right, each one becomes two.'' {Robots in disguise.} ''Targetmaster Autobots '''and''' Decepticons sold separately. From Hasbro.''

{{anchor|Sixshot}}
[[File:Sixshot commercial.jpg|right|upright=1.1|thumb|Galvatron got six!]]
*'''Sixshot''' [https://www.youtube.com/watch?v=qcyPXIKa5Bg 30 sec]
: Production code: (animation) MP 1167, Spot 353
: Animation: Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: Narration: Victor Caroli.
: Kidmation: None.
: Toy segment: A jumpcut montage of the final step of the transformation for each of Sixshot's modes. This is followed by three kids talking about how many modes they figured out as the toy spontaneously switches (via jump cutting) between modes on their outstreched hands. A counter is shown in the upper right hand corner as each mode the kids figured out is shown.
: Notes: Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot (while not confirmed, Cyclonus sounds like [[Neil Ross]], and Sixshot like [[Wally Burr]]). Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used. Surprisingly, the kid who got three was able to work out the tank, winged wolf and laser pistol modes but ''not'' the ''robot'' mode.
: Cyclonus: "Autobot attack!" Galvatron: "Sixshot'll stop them. Sixshot's a one robot army! He's a jet fighter." Cyclonus: "That's one." Galvatron: "A rocket car." Cyclonus: "That's two." Galvatron: "He's a tank!" Cyclonus: "Three!" Galvatron: "A winged wolf." Cyclonus: "Four!" Galvatron: "A laser pistol!!" Cyclonus: "Five!" Galvatron: "And a robot." Cyclonus: "That's six!" Sixshot: "Sixshot's my name!" ''There's never been a Transformer like him.'' {The Transformers! More muchmore than meets the eye!} Kid 1: "I can do four." Kid 2: "I got three!" Kid 3: "I figured out five!" ''Sixshot, the most challenging Transformer of them all! From Hasbro.''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Scorponok G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Scorponok''' [https://www.youtube.com/watch?v=YNPdxlcgTxQ 30 sec]
: Production code: (animation) MP 1180, Spot 373
: Animation: Galvatron runs (with comical sped up animation and rapid patter sound effects) down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: Narration: [[Victor Caroli]].
: Kidmation: None.
: Toy segment: Scorponok sits in base mode atop a rocky platform (not unlike Metroplex and Trypticon) as lighting flashes and the platform rotates. The center pulls out to the four corners to reveal a sequence showing off the various features of the base and the intial view of the scorpion mode. The camera never stops rotating through the sequence, even when there's a jumpcut. After all the spinning we see a demonstration of his scorpion legs moving as he rolls along the ground and his capture claws grabbing [[First Aid (G1)|First Aid]]. We then see [[Zarak (G1)|Zarak]] transformed and plugged into the robot mode, showing off his readout. We end on a brief battle scene with a kid walking Scorponok in robot mode towards Computron.
: Notes: Naturally, Zarak is visible running around as Scorponok transforms. It's not clear who's meant to be speaking the first line in the animation. The voice is same one used for one of the Technobots (presumably [[Scattershot (G1)|Scattershot]]) later in the ad, but the wording of the line makes more sense if it's spoken by someone other than a Technobot. On the subject of voices, Galvatron's is provided by Frank Welker as usual but Scattershot's is not quite the same as his normal voice. It is very close though and based upon this and the logical conclusion that the group's leader would be the one to instruct them to combine, Scattershot is most likely the intended speaker. Like the toys used in the other Decepticon Headmaster commercials, Scorponok is an early version with striped bars in his read out. In a nice touch of continuity with the Decepticon Headmasters commercial, Zarak is referred to as Scorponok's trainer by the narration.
:Scattershot(?): "Technobots approaching!" Galvatron: "Transform Scorponok! My triple changer Headmaster base will stop them!" Scattershot: "Form Computron!" Galvatron: "Transform again and destroy Computron!" {Head. Mas. ter. Trans. Formers! More, muchmore than meets the eye!} ''The base has twin towers and ramps to launch cars!'' Galvatron: "Transform!" ''And now it's a beast with capture claws and a trainer who becomes...'' Galvatron: "TRANSFORM!" ''the HEAD of its robot!'' {Head. Mas. ter. Trans. Formers!} ''The Transformers. From Hasbro.''

{{anchor|Technobots and Terrorcons}}
[[File:Technobots and Terrorcons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=2zyc4GgumQA 30 sec]
: Production code: (animation) MP 1167, Spot 352
: Animation: The [[Terrorcon (G1)|Terrorcons]] are on the move on what looks like prehistoric Earth with multiple smoking volcanos in the distance. [[Hun-Gurrr (G1)|Hun-Gurrr]] falls into a pit trap, causing Scattershot to approach and transform but he's interrupted by [[Rippersnapper (G1)|Rippersnapper]] throwing rocks. [[Nosecone (G1)|Nosecone]], [[Lightspeed (G1 Technobot)|Lightspeed]] and [[Afterburner (G1)|Afterburner]] race to the scene and transform, then put up a force field to deflect one of the rocks. [[Sinnertwin (G1)|Sinnertwin]] steps into a snare trap tethered to Strafe. Rippersnapper and [[Blot (G1)|Blot]] back the Technobots up to a nearby base, in front of which appears to be Hun-Gurrr inside a cage. Strafe flies overhead with Sinnertwin still tethered.
: Narration: Victor Caroli.
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: The segment starts with Hun-Gurrr flying in dragon mode in front of a rock wall and then Scattershot flying in jet mode from the opposite direction. Scattershot's weapon is deployed before a jumpcut to two kids playing with one of them swooping Scattershot down on Hun-Gurr. The center pulls out to the four corners to reveal a sequence of close ups of each of the Terrorcon limbs' alt modes. Cutthroat is last, with his panel being zoomed out on as it flips around into place in a grid of the four limbs in robot mode with Hun-Gurr's robot mode super imposed in the middle. The grid turns into a ball and then re-expands to show Abominus flying. A static transition shows us the five Technobot alt modes in the same grid style as the Terrorcons were. The grid rolls into a cylinder then unrolls to reveal a shot of Computron flying. We then end on a very brief snippet of two kids battling with the combined robots in a very out of place and sterile looking set with a light colored background and a set of white platforms.
: Notes: Cutthroat is present in the opening scene of the animation, but isn't seen after that. The Autobot base bears some similarities to Fortress Maximus but is completely grey/silver, appears to not have armaments, and may be missing the ramp on the left side (though the angles we get make it difficult to tell for sure). It's similar enough that it's probably safe to say it's at least using Fort Max's animation model, albeit possibly misdrawn. Rodimus and Ultra Magnus's voices are provided by their regular series actors, Dick Gautier and Jack Angel respectively.
: Rodimus Prime: "Magnus look!" Ultra Magnus: "I've never seen Decepticons as vicious as those monstrous Terrorcons." Rodimus Prime: "Lucky we have the Technobots!" Ultra Magnus: "Yeah, but those hi-tech heroes are in for one horrific battle!" {The Transformers! More much more than meets the eye!} ''Out of monstrous Terrorcon beasts comes the incredible Abominus, to battle the fearless and futuristic Computron.'' {The Transformers! Robots in disguise.} ''The Transformers. Sold separately. From Hasbro.''
:*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ 30 sec] - A slightly shortened version of the regular ad in order to fit a plug for [[Decoy]]s at the end.

{{anchor|Punch and Clones}}
[[File:DecepticonClones-commercialanimation.jpg|right|upright=1.1|thumb|]]
[[File:AutobotClones-commercialanimation.jpg|right|upright=1.1|thumb|]]
*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=HzTP4kavCrk 30 sec]
: Production code: (animation) MP 1167, Spot 354
: Animation: [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: Narration: Victor Caroli.
: Kidmation: None.
: Toy segment: The double spy rolls down a dirt hill in car mode. Sliding in from left, we see his transformation. First to Punch then, after a frame flip, to Counterpunch. After the clone animation segment runs, we see Pounce and Wingspan in their alt modes flying down the previous hill. At the bottom they smack into Fastlane and Cloudraker in robot mode. A panel of the twins in robot mode flips to the screen then slides away to reveal a panel of Cloudraker being transformed to jet mode. That panel also slides away to reveal Cloudraker flying over Fastlane, who is rolling along. This pulls away to a jumpcut sequence of Counterpunch, and both sets of clones flying in robot mode.
: Notes: Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Punch/Counterpunch is not voiced by his series voice actor.
:{Double spy!...double spy!} Punch: "You can trust me Rodimus!" {The Transformers! More much more than meets the eye!} Counterpunch: "You can trust me Galvatron!" ''Introducing the Transformers Double Spy. From a supercar he can transform into a heroic Autobot or an evil Decepticon. '''Now''', discover the clones. Decepticon clones look identical but one transforms into a puma, the other into a hawk to fight Autobot clones. One of these twins transforms into a dragster, the other a jet.'' {The Transformers!} ''Double spy sold separately, clones sold together. From Hasbro.''
:*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ&t=60 30 sec] - A slightly shortened version with sped up narration in order to fit a plug for Decoys at the end.

{{anchor|Monsterbots}}
[[File:Monsterbots G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Monsterbots''' [https://www.youtube.com/watch?v=YIy-eSK4hqA 30 sec]
: Animation: Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, as Kup notices Scourge, Cyclonus and Octane attacking. Rodimus orders the Monsterbots to attack. They respond by bursting through a wall and taking on the Decepticon trio.
: Narration: [[Victor Caroli]].
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: Starts with stop motion jumpcut transformation sequences for [[Doublecross]], [[Repugnus (G1)|Repugnus]] and [[Grotusque]]. This is followed by jumpcuts of the three flying in beast mode with the unseen kid or kids holding them furiously pumping their spark triggers. The sparks that come out are not the actual sparks from the toys but effects layered over the top, in order to make the spark volume and distance look more impressive than it actually is. The jumpcuts lead into the three Monsterbots sitting on a rocky platform, with one set of kid hands firing off sparks from Repugnus and Grotesque. This is in response to another kid, whose hand comes into view holding Razorclaw. The ad ends with a replay of Doublecross's sparking.
: Notes: Cameos by Scourge, [[Octane]], and Cyclonus. Rodimus Prime is voiced by his series actor, Dick Gautier. Kup is also voiced by his series actor, [[John Stephenson]], albeit with a higher pitch than usual.
: Kup: "Rodimus, quick! There's been an accident. The new Autobots are Monsterbots!" Rodimus Prime: "They're monsters alright." Kup: "Decepticons!" Rodimus Prime: "Monsterbots attack! Glad those monsters are on our side." {The Transformers! More much more than meets the eye!} ''And they've even got sparks, BLASTING out of them!'' Kid: "You can't stop the Monsterbots!" {The Transformers! Robots in disguise.} ''Transformers Monsterbots. Sold separately. From Hasbro.''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=YRzvccVI9MU 30 sec]
: Production code: (animation) MP 1175, Spot 363
: Animation: [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime.
: Narration: Victor Caroli.
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: Starts with a jumpcut montage of [[Battletrap (G1)|Battletrap]]'s two halves and transformation from the side and then continues with the same for Flywheels and a clip of both transforming, shot from the front. Next we get a Throttlebot montage with Chase and Freeway being released to zoom across the floor, then a jump to Chase's backend being flipped down to reveal his face. We get the same for Wideload and Rollbar (with Rollbar getting the transformation) and Goldbug and Searchlight (Searchlight transforms). The last scene prior to Kidmation and the end shots is a battle scene with two kids (Yes, there are two. You can just barely catch a glimpse of the hand, arm and side of head of a kid wearing a red shirt on the right side of the screen.) laying on a floor to release Chase, Rollbar and Searchlight in robot mode as they zoom off into the Duocons. There's a very quick close up afterward of the more visible kid's exclaiming "Wow!" as his eyes bug out.
: Notes: The Decepticon alerting Galvatron is not shown nor identified, but since his voice is the same as the one used for Cyclonus in the Sixshot ad he is identified as such in the below transcript. The animation in this ad was also used in the intro for [[The Rebirth]] three-parter.
:*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ&t=121 30 sec] - A slightly shortened version in order to fit a plug for Decoys at the end.
: Cyclonus: "Galvatron, our jet's gonna crash into a tank!" Galvatron: "No, it's not. They're going to transform into one robot!" ''Introducing Duocons. Decepticon two-in-ones. They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.'' {The Transformers!} ''But they haven't met the Throttlebots yet!'' {More much more than meets the eye. The Transformers!} Kid: "Wow!" {Robots in disguise.} ''The Transformers Duocons come together. Throttlebots sold separately. From Hasbro.''

{{anchor|Fortress Maximus}}
[[File:Fort Max G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Fortress Maximus''' [https://www.youtube.com/watch?v=qW_PTqKbsC8 30 sec]
: Animation: [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: Narration: Victor Caroli, Rodimus Prime, Ultra Magnus.
: Kidmation: None.
: Toy segment: Fortress Maximus sits in base mode on a stone platform that rotates as the camera zooms in. Cut to a kid using the left side ramp launcher to send [[Cog (G1)|Cog]] down the ramp. Cut back to a front view of the base mode before switching to a closer view of the tower with the Headmaster pilot compartment open. The camera zooms in as [[Spike Witwicky (G1)|Spike]] is placed in the compartment and the lid closed. Cut to Rippersnapper and Sinnertwin flying in from the left to represent the Terrorcons. Cut again to the last few steps of Fort Max's transformation to battle station mode, then a jump back to base mode that phases out to show the battle station mode again. After the animated segment, we see a stunned kid holding Abominus. Cut to show that the kid is looking at Cerebros standing between Fort Max's legs. The camera pans up Fort Max and as it does so, there's an inlay of Cerebros in robot mode that phases out into an inlay of Cerebros in head mode, disappearing just in time for Cerebros to be attached to complete Fort Max's robot mode. Cut to Abominus being moved along a rocky platform with the kid holding him off camera. The camera swings around to reveal Fortress Maximus at the other end of the platform with a second kid crouched behind him, holding his legs.
: Notes: [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].
: ''It's Fortress Maximus!'' {FOR-TRESS MAX-I-MUHUUUS!} ''The colossal Headmaster Autobot City.'' Kid: "Look!" Rodimus Prime: "The Terrorcons are attacking!" Ultra Magnus: "Transform Fortress Maximus!" {Head. Mas. ter. Trans. Formers!} Ultra Magnus: "From city to battlestation!" {More much more than meets the eye!} Hun-Gurrr: "Terrorcons form Abominus and destroy Fortress Maximus!" ''But Fortress Maximus transforms again, this time into a robot so '''humongous''', a separate robot becomes its head!'' Kid: "Its power's awesome!" {The Transformers!} ''From Hasbro.''

=== Cartoon ===
{{anchor|returnofop}}
*'''[[The Return of Optimus Prime, Part 1|The Return of Optimus Prime]] promo''' [https://www.youtube.com/watch?v=O-V_h7dEbm0 30 sec]
: Animation: Excerpts of the Optimus Prime death scene and Prime vs. Megatron from ''The Transformers: The Movie''.
: Narration: Victor Caroli and various local TV announcers.
: Notes: Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over, Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc 30 sec] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over, Prime." ''Wrong, Megatron! It's just the beginning!''

==1988==
Similar to the Dinobot ads of 1985, the Pretender ad suggests that Hasbro or [[Griffin Bacal]] were changing their minds about the theming of this year's ads. The Pretender ad went through three different iterations with three different jingles, though two of them were fairly similar. They eventually settled on having the commercials begin with a still shot of several animation frames, arranged as if in a comic book. This would be accompanied by narrator Victor Caroli saying "NEW <blank> are/is here!" with heavy emphasis on "NEW". The camera would zoom in on one of the panels to transition into the animated segment. Sometimes there would be a second such transition later in the ad. The main jingle for 1988 was "They've got the power to surprise!" with the first word being held out a comically long time. As was done in 1987, the jingle was customized based on the subgroup (Pretenders, Powermasters, etc.) being advertised and often both the beginning and the verses were specific to a subgroup or even just a single character. Kidmation was also subroup specific, featuring a kid turning into a crude 2D CGI robot with varying appearances. For Pretenders the robot resembled the inner robot of [[Landmine (G1)|Landmine]]; For Powermasters it was Powermaster Optimus Prime and the Targetmasters got a generic Targetmaster robot made of wood and animated through stop motion. This would, unfortunately, be effectively the last year for Kidmation until ''[[Transformers: Robots in Disguise (2001 franchise)|Robots in Disguise]]''. The one toy that did not belong to any subgroup, [[Quickswitch]], was also the only toy not get a custom jingle. In fact, Quickswitch's ad had no jingle in it at all. Conversely, it appears the [[Triggerbot]]s and [[Triggercon]]s ad was the only one not to receive new animation. Another one-off oddity is the fifteen second version of [[Seacon (G1)|Seacons]] ad which is the first and only Transformers toy commercial since 1985 and before Beast Wars that did not feature Victor Caroli as the narrator. Instead [[Stephen Keener]] provided the narration. The toy dioramas became much more varied this year. While they all used some form of an alien planet, different subgroups had their own variation on it: The Pretenders were in a snowy, mountain like environment; The Powermasters, Sparkabots and Flamecons were seemingly in a rocky area with a green gradient sky; Quickswitch, the Triggerbots and Triggercons were also in a rocky area but with a pink sky; The Seacons were, appropriately enough, underwater; And finally the Small Headmasters and Targetmasters kept continuity with their larger counterparts by being in the same rocky, doom-laden environment with the latter even having the same lightning effects.

Animation-wise, the style for the 2D segments shift again, as does the team handing the animation. Switching from Toei themselves due to working on ''[[Transformers: Super-God Masterforce (cartoon)|Masterforce]]'' (and later on, ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'') by this time, to [[TMS Entertainment]] going forward. As a result, the quality of the animation starts becoming more uneven. Some segments like the Seacons and Doubledealer keep the overall appearance of the 1987 commercials, while most of the other commercials attempt a more detailed appearance with little to no complex shading and some instances (like the segment featuring Sparkabots & Firecons) where the animation itself becomes choppy. This style would go on to be used for both 1989 and 1990's ads. The animation models for the characters shared between the commercials and their ''Masterforce'' counterparts also differ greatly; with oddities like Quickswitch being a near-direct translation of his toy, [[Skullgrin]] having long horns that go off to the sides (matching that of his Marvel comic appearance), and Piranacon's head switching between a toy-accurate head to one more organic and fish-like. Additionally, the franchise's first full use of 3D [[CGI]] animation would be utilized in one of the Pretenders commercials' Kidmation sequences, provided by Rhythm & Hues.

Following up on Optimus Prime and Bumblebee (as Goldbug)'s re-introduction to the cartoon and the Goldbug toy, a response to the backlash to the legacy character deaths in the movie, Hasbro returned Optimus Prime to the line as Powermaster Optimus Prime. The commercials for the Powermasters heavily featured Prime in the animation and his return was heralded in a grandiose fashion. In the commercial for Optimus Prime, Victor Caroli informed us that "A '''NEW''' Optimus Prime is here!" while the jingle for Prime's ad referred to him as "Powermaster Optimus Prime, greatest leader of our time!". Peter Cullen even reprised his role in the animation, with Prime telling us that "It's great to be back!". This is all in sharp contrast to Goldbug, whom you would never know was Bumblebee just by the [[#Throttlebots|toy commercial]]. This focus on Prime extended to the cartoon and its advertising as the new wrap-around segments featuring a puppet Powermaster Prime (try saying ''that'' three times fast!) were one of the main selling points. 1988 is the only year known thus far to have multiple advertisements for the comics as both the Pretender and Powermaster sagas were promoted. The Pretender ad was one of two providing new microcontinuities as Powermaseters Darkwing and Dreadwind are shown attacking a generic Autobot lab where the Autobot Pretenders are being created. The other is perhaps the most notorious example of microcontinuity in all of Transformers advertising. In Quickswitch's ad, he is described as Sixshot's ''son'', and while it is not the first time two Transformers were described as being [[relatives]] it is easily one of the most bizarre. 
===Comics===
{{anchor|Pretenders}}
[[File:Pretenders comic G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Pretenders comic''' [https://www.youtube.com/watch?v=nO9VYnPkAtMc 30 sec]
: Animation: [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (in their skivvies!) inside an Autobot research facility. [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the now armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split. A battle ensues.
: Narration: Victor Caroli
: Notes: Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]]. The Decepticon Pretenders are shown coming from the direction of a volcano. Might this be where they were created? In the battle at the end, the order of events implies that the Pretenders' shells are fighting independently of the Pretenders themselves. It is not at all clear who is supposed to speaking the two non-narration lines, but they are voiced by [[Gregg Berger]] and [[Wally Burr]]. The animation shows a closeup on Landmine's eye that fades into Dreadwind and Darkwing flying towards the Autobot lab. Since the Decepticons haven't seen the Pretenders yet at that point in the animation it probably isn't them. However, no other Autobots are seen in the lab either.
:''After a series of startling defeats at the hands of the Decepticons, the Autobots create a new breed of Transformer.'' Transformer 1: "They look human!" Transformer 2: "They look human, but they're Pretenders!" {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''The Decepticons have their own Pretenders, strange and terrifying.'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''Battle of the Pretenders. New from Marvel Comics.''

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters comic''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4 30 sec]
: Animation: Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:Narration: Victor Caroli.
:Notes: Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes a tail-end shot of the relevant [[People Power!|Marvel Comics issue]]. Two Autobot Powermasters are heard talking in the ad, but it's unclear which of the Powermasters they are. The first one to speak is voiced by Michael Bell, while the second is voiced by Gregg Berger.
: ''To defeat the evil Decepticons, Nebulons team up with Autobots to become Powermasters!'' {Their ennnngine’s the key that un-locks their Trans-for-mer en-er-geeee!} Autobot Powermaster #1: "We're under attack!" Autobot Powermaster #2: "Oh no, Decepticons have Powermasters too!" Autobot Powermaster #1: "Transform Optimus Prime!" {Powermaster Transformers! THEEEEEEY've got the power to surprise!} Autobot Powermaster #2: "Look Optimus is becoming a super Powermaster!" ''Who will win? Find out in Marvel Comics.''

===Toys===
{{anchor|PretendersToys}}
*'''Pretenders''' [https://www.youtube.com/watch?v=DbG-5o9y2t0&t=29 30 sec]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: Animation: Clips re-used from the comic commercial.
:Narration: [[Victor Caroli]].
: Toy segment: Starts with closeups of the shells of Autobot Pretenders, [[Cloudburst]], [[Waverider]], and [[Landmine (G1)|Landmine]]. After the Darkwing/Dreadwing section of the animation, the Decepticon Pretenders [[Skullgrin]], [[Bomb-Burst (G1)|Bomb-Burst]], and [[Submarauder (G1)|Submarauder]] get their closeups. After the final animation segment, there's a brief sequence where an engery burst flips the screen from Pretender shell and inner robot, to Pretender shell and inner robot in vehicle mode. This done first for Cloudburst and then Skullgrin.
:Notes: Features only the first wave of large Pretenders. No advertisement featuring the second wave is known to exist.
:''After a series of startling defeats at the hands of the Decepticons, the Autobots create a new breed of Transformer.'' "They look human!" "They look human, but they're Pretenders!" {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''The Decepticons have their own Pretenders, strange and terrifying.'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''NEW Pretender Transformers. Get 'em while they last!''

{{anchor|PretendersToys2}}
[[File:Pretender Commercial CGI Robot.jpg|right|upright=1.1|thumb|]]
*'''Pretenders''' [https://www.youtube.com/watch?v=0rzuw7k1iQE 30 sec]
: Animation: The Autobot Pretenders splitting, re-used from the comic commercial.
: Narration: Victor Caroli.
: Kidmation: A bizarre segment of a kid proclaiming what they "are" while being shown doing it ("I’m a video gamer!" "I’m a skateboarder!"), only for the kid as a skateboarder to split Pretender-style, revealing a generic teal and silver CGI robot (in the first use of proper 3D animation in the franchise) who announces "I’m a Transformer!" After the announcement, the robot shoots lightning from its fingers and shifts its skateboard to face the screen left/its right. At the end of the commercial, the robot fires some more lightning before shifting the skateboard to face center and taking off towards the camera.
: Toy segment: Landmine is shown sitting on top of a rocky platform with the kid from the intro segment hovering nearby. The kid pulls off the front of Landmine's shell, allowing his inner robot to tumble out and somehow land on its feet at the base of the platform. The kid picks up the inner robot and converts it to vehicle mode and then drives it up next to the shell. Cut to closeup of someone holding Cloudburst and removing the front half of the shell to reveal the robot. The footage then reverses to put the shell back on, then plays forward again to remove it and then the inner robot is removed. This is followed by a similar sequence for Bomb-Burst except the footage just plays straight through without reversing. We then get the energy burst transition between Cloudburst's modes and the closeups of the Decepticon Pretenders, both reused from the previous ad. After that we get the Bomb-Burst shell reveal again and then a reuse of ''his'' energy burst transition. The toy segment ends with a battle scene where Landmine and Skullgrin's shells and inner robots are standing on their own in a faceoff before two sets of hands come in front battling with Waverider and Submarauder's shells and robots. The battle is emphasized with a "KERUNCH" text effect.
:Kid: "I'm a video gamer! I'm a skateboarder!" Robot voice: "I'm a Transformer!" ''NEW Pretender Transformers are here!'' {Master the power! The POOOOOWER, of Pretender Transformers!} ''Pretender Transformers split apart to reveal a powerful robot.'' {Pretenders - they hide - the Transformer inside!} ''And look there are evil Decepticon Pretenders too!'' Kid: "Transform the Pretenders!" ''Pretenders sold separately.''
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM 15 sec] - Edited down version of the previous commercial.

{{anchor|PretendersToys3}}
*'''Pretenders''' [https://www.youtube.com/watch?v=i6VSMYUclRQ 30 sec]
: Animation: The Autobot Pretenders splitting, reused from the previous commercials. This time though, it's preceded by a still of Landmine with "NEW!" plastered on it and a comic book page. The comic page is made up of stills from the previous Pretender animation. The camera zooms in on the top panel to transition into the animation proper.
: Narration: Victor Caroli
: Kidmation: Kid's face splits apart to reveal his 'inner' robot face, that of a crudely animated Landmine with red eyes.
: Toy segment: The energy burst from the previous ads zigzags through a very white and spiky alien environment to reveal Cloudburst fully equipped. We then get a bunch of reused footage; Closeups of the Autobot Pretenders, Cloudburst's shell removal with replay, Bomb-Burst's shell reveal, the initial frame of the Cloudburst energy ball transition, a shorter version of the clash between Waverider and Submarauder, a slightly longer/slower version of the Cloudburst energy ball transition, the Decepticon Pretender closeups, Bomb-Burst's shell reveal a second time, Bomb-Burst's energy ball transition, and finally the full cut of the Waverider/Submarauder clash.
: '''''NEW''' Pretenders are here!'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''Autobot Pretenders look human, '''but''''' {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''Pretenders split apart to reveal a powerful robot inside, then reassemble to fight alongside their transformable robot. '''But''', Decepticons have Pretenders too!'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!}
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis 15 sec] - Edited down version of the previous commercial.
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]

{{anchor|Pretender Beasts and Vehicles}}
[[File:GunrunnerG1-commercial.jpg|right|upright=1.1|thumb|If it's a Machine War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=EFUicyvMLuk 30 sec], [https://www.youtube.com/watch?v=WEYsICtTHQE&t=24s 15 sec]
: Animation: [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:Narration: Victor Caroli.
:Kidmation: Pretender Kid.
:Toy segment: Starts with closeups of Carnivac's shell, Chainclaw and Catilla together, and then Snarler's shell. Carnivac gets the shell reveal with rewind treatment before a cut to Snarler's closeup again. Carnivac's inner robot is shown being removed from its shell and we get another cut to the shell standing on a snowy platform and the inner robot is placed next to it wolf mode. An orange diamond-shaped static burst appears over the inner robot and fades to reveal the inner robot in robot mode. Cut to Gunrunner driving along with a "KA BOOM" text effect coming from his gun turret. This is followed by a very brief snippet of Road Grabber driving along. After the Pretender Vehicle animation, the toy segment ends with Road Grabber's jumpcut transformation and an awkward clash between Catilla and his shell and Roadgrabber riding his shell's chariot mode. The Kidmation comes in at the very end.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.'' {Preeetenders '''hide''' the Transformers inside!} ''Introducing Pretender Beasts. Inside's a beast that transforms into a fighting robot. And there are Autobot and Decepticon vehicles too. They split to reveal a transformable robot, then reassemble as a fighting machine.'' {Pre-ten-der Trans-for-mers! Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!}

{{anchor|PowermasterToys}}
[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=V6CaDVzY2_4 30 sec]
: Animation: Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial. Like the last Pretender ad, this ad has a comic book page intro. In fact, it has two, one for the Autobot segment at the beginning and a second for the Decepticon segment that starts at the halfway point.
: Narration: [[Victor Caroli]].
: Kidmation: A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: Toy segment: Two kids play with the Powermasters on a rocky mountain diorama in front of an alien green sky. The kid to the left with a red shirt rolls Joyride down an incline while the kid on the right with a blue shirt rolls Slapdash down a different incline and they meet Getaway in the middle. The ad then cuts to a closeup of Getaway in robot mode flying in front of a rock wall and crashing through a "BLLAAMM" text effect, followed by aa jumpcut sequence of Rev and Getaway being transformed. Following Kidmation and the second animation sequence, we get Darkwing landing on some gravel. As he lands the screen scrolls up to be a horizontal split screen with Dreadwind flying by a plain green background. Cut to a jumpcut sequence of Hi-Test and Dreadwing being transformed. The segment ends with the blue shirt kid using Slapdash and Joyride to battle the red shirt kid's Darkwing and Dreadwind on top of a rock. A "KERUNCH" text effect is added to emphasize the magnitude of clash.
: Notes: The unidentified Decepticon who commands Darkwing and Dreadwind to transform is voiced by [[Wally Burr]], using more or less the same voice as he used for Hun-Grrr in the Fort Max ad.
: '''''NEW''' Powermasters are here! Amazing new Transformers called Powermasters!'' {Their ennnngine’s the key that un-locks their Trans-for-mer en-er-geeee!} ''Incredible Powermasters, they only transform when their Nebulon becomes their engine.'' {Powermaster Transformers!} Decepticon: "Decepticon Powermasters transform!" ''And the Decepticons unlock their Transformer energy.'' {Powermaster Transformers! THEEEEEEY've got the power to surprise!}

{{anchor|PowermasterOptimusPrime}}
[[File:Toycommercial-PowermasterOptimusPrime.jpg|right|upright=1.1|thumb|]]
*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5wiInSQq7yU 30 sec]
: Animation: Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
: Narration: Victor Caroli.
: Kidmation: Kid to Powermaster Optimus Prime.
: Toy segment: Optimus Prime crashes through the sound effect "BLAAMM!" as he drives along a rock wall. A closeup of Prime driving up to Hi-Q leads to a jumpcut transformation sequence to the normal robot mode and base. After a brief animation snippet of Prime transforming to super robot mode, we get a very brief clip of the folded up Prime cab being inserted into his super robot body. Kidmation, and then we end with Prime driving along with the text "KA BOOM" overlaid, a still frame of normal Prime next to the base, and super robot Prime flying.
: Notes: Not only is Prime back, but so is his voice actor, [[Peter Cullen]]. While Prime ''says'' it's good to be back, he doesn't sound very enthused about it. [[Charlie Adler]] voices Hi-Q, sounding a lot like a subdued Silverbolt.
: ''A '''new''' Optimus Prime is here.'' Hi-Q: "I'll transform Optimus!" {POW-er-master Optimus Prime! Greatest leader of his time!} Optimus Prime: "It's great to be back." ''Now Optimus Prime is back as a Powermaster. He only transforms when his Nebulon becomes his engine.'' {POW-er-master Optimus Prime!} Hi-Q: "Look! Optimus is transforming into a super robot!" {Powermaster Transformers! THEEEEEEY've got the power to surprise!}
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=g9CiMqlPZR4&t=90 15 sec] - edited down from the previous commercial.

{{anchor|Doubledealer}}
[[File:Doubledealercommercial.jpg|right|upright=1.1|thumb|]]
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=wDsvaO8NYVM 30 sec]
: Animation: Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (G1)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: Narration: Victor Caroli.
: Kidmation: Kid to Powermaster Optimus Prime.
: Toy segment: Starts by reusing the Optimus Prime jumpcut transformation sequence from the Powermaster Optimus Prime ad. After Kidmation and the second segment of animation, we get some new footage of Doubledealer driving through a "KA BOOM" effect as he drives along a rocky path to his Powermaster engines. We then get jumpcuts to each engine and then to the mode it unlocks, first, Skar second. The segment ends with more reused Optimus Prime footage. In particular his super robot conversion and the super robot flying. The super robot conversion is a longer cut that pans out to reveal the kid doing the transformation and his amazement at it.
: Notes: Once again we have unidentified Transformers providing commentary. The first is voiced by Wally Burr and the second by Jack Angel. The narrator says "Only the Powermaster mercenary can become an Autobot or Decepticon" which is not true as there was another Transformer still on shelves at the time that could do this. We hear he's nearby. [[Punch (G1)|REAL nearby.]]
: ''A NEW Optimus Prime is here. More powerful than ever, Powermaster Optimus Prime.'' {Powermaster Transformers! THEEEEEEY've got the power to surprise!} Transformer 1: "Who’s that new Transformer with Optimus Prime?" Transformer 2: "Doubledealer, the Powermaster mercenary!" ''Only the Powermaster mercenary can become an Autobot or a Decepticon. But in a flash, Optimus Prime becomes a super robot!'' {Powermaster Transformers!} ''Powermaster Transformers sold separately.''

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]
{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=xxHU63O9ApQ 30 sec]
: Animation: The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: Narration: Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: Kidmation: A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) gray robot whose head resembles Brainstorm. The robot's body, on the other hand, looks more like the inner robot of a Pretender with a power readout painted in the center.
: Toy segment: Siren skids to a halt through the text effect "BLLAAMM". Brief jumpcut transformation for Siren is followed by a picture in picture of Nightbeat driving along with Muzzle being transformed in the inset. This leads to a shot of Muzzle in head mode being plugged into Nightbeat's body. After the Decepticon part of the animation, the Decepticon Headmasters sit on a rotating, multi-tiered rock platform. Quick cut to Squeezeplay's head being plugged in, followed by another quick cut to a kid wielding Squeezeplay and Horri-Bull. He proceeds to clash with another kid (whose hands are the only part of him we see) using Hosehead and Nightbeat.
: Notes: Galvatron's voice is provided, as usual, by Frank Welker.
: ''NEW Transformers are here! Incredible new Headmasters and the driver of the vehicle becomes the head of the robot.'' {Head-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!'' Galvatron: "And our new Decepticon Headmasters will give us more brainpower than ever! Transform you monsters and prepare to attack!" {Head-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''Each sold separately.''

{{anchor|Quickswitch}}
[[File:Quickswitch commercial.jpg|right|upright=1.1|thumb|]]
*'''Quickswitch'''. [https://www.youtube.com/watch?v=QV6g8DlBQRI 30 sec]
: Animation: In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand. Optimus proceeds to start blasting.
: Narration: Peter Cullen as Optimus Prime and [[Victor Caroli]].
: Kidmation: A kid holding the toy mouths a synthesized "How quick can you all six?" [''sic''], while his head flops around disturbingly.
: Toy segment: The toy segement is very short consisting of a montage of Quickswitch's six modes by themselves, the six modes appearing in succession in the kid's hand and a still frame of his robot mode.
: Notes: The tail end part of the animation where Optimus grabs Sixshot and starts blasting was reused for nearly all the Powermaster ads. This ad has what may be the best-known example of a microontinuity in a toy ad, Quickswitch being Sixshot's son. Getaway is unusually bloodthirsty here, yelling "Destroy them!". Wally Burr voices Getaway and [[Jim Cummings]] voices the unseen Autobot having to convince him of Quickswitch's allegiance. Prime is voiced by Peter Cullen as usual.
: ''NEW Transformers are here!'' Getaway: "The Decepticons are attacking! Destroy them!" Autobot: "No, wait, it's Quickswitch, Sixshot's son! And he's on our side!" ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!'' Optimus Prime: "Quickswitch is faster and tougher!" Kid: "It's a tank, a plane, a cruiser, a gun, a puma and a robot. (Robot voice) How quick can you all six?" ''Quickswitch, the '''new''' ultimate challenge!''

{{anchor|Double Targetmasters}}
[[File:Autobot Double Targetmasters G1 Commercial.jpg|right|upright=1.1|thumb|]]
[[File:Decepticon Double Targetmasters G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=GIWQNTiBuv4 30 sec], [https://www.youtube.com/watch?v=2jHNNAwFONU Revised 30 sec]
: Animation: [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: Narration: Victor Caroli.
: Kidmation:A kid leaps over the top of a generic wooden model robot and transforms into his gun, which he fires.
: Toy segment: Quickmix drives towards the camera and through the word "BLLAMM", coming to a stop by skidding sideways. As he skids, Boomer is removed. This leads to a jumpcut to Boomer being placed on top of Ricochet to form a superweapon. ''That'' leads to another jumpcut to the superweapon being plugged into the right arm of...Scoop? After the second animation sequence we get a series of cuts between driving vehicle mode and flying in robot mode for Scoop then Quickmix. After the third, Decepticon-focused animation sequence, we get a three-way split screen with Needlenose on the left, Spinister in the top right and Quake in the bottom right. This splitscreen cuts to the same splitscreen but with the three now transformed to robot mode. The segment ends on a battle between two kids, one wielding Quake and Needlenose and the other holding Quickmix and Landfill, whose toy ''finally'' gets some screen time.
: Notes: This ad appears to have gotten a revision at some point. An extremely obviously added line of narration by someone other than Victor Caroli is placed at the end of the kid battle segment and over the end of the jingle: "Each set sold separately.". Additionally, a disclaimer is now placed over the end shot of the toys, stating: "Each Targetmaster comes with two transformable Nebulon figures. Each set sold separately." This was presumably done as a reaction to confusion over whether the Nebulons were included.
: ''NEW Transformers are here! NOW twin Nebulons transform into weapons that new Targetmaster Autobots need.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And the twin Nebulons can also form a super weapon.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''But the Decepticons have new Targetmasters too.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''Each Targetmaster comes with two transformable Nebulon figures.''

{{anchor|Triggerbots and Triggercons}}
*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=pgSb2x9ZzZ8 15 sec]
: Animation: Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: Narration: Victor Caroli.
: Toy segment: Starts with a jumpcut sequence of the toys' weapons being deployed, emphasized with loud clicks: [[Dogfight (G1)|Dogfight]] flying, [[Override (G1)|Override]] in robot mode, [[Windsweeper]] flying, and [[Backstreet (G1)|Backstreet]] in robot mode. We then cut to a battle with Backstreet and Override colliding with [[Crankcase (G1)|Crankcase]] and [[Ruckus (G1)|Ruckus]]. The collision is emphasized with a "KERUNCH" text effect. Cut to Backstreet;s guns being deployed in car mode followed by the same for Crankcase. Finally we get another collision between the Autobot and Decepticon ground vehicles with a "BLLAMM" text effect masking the transition to the bots clashing in robot mode.
: Notes: No thirty second ad featuring the Triggerbots/Triggercons has surfaced. Even the [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=346s 1988 Hasbro Boys toys 3rd/4th Quarter ad master tape] doesn't have it (though to be fair, it's also missing the ads for Quickswitch, Sparkbots/Firecons, Seacons/Sparkbots/Firecons, and some of the early Pretender ads).
: ''NEW Transformers are here! Now Triggerbots are battling Triggercons!'' {And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out! Trans-for-mers! THEYYY"VE got the power to surprise!}

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]][[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]
*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ 30 sec]
: Production code: (animation) MP 1203, Spot 412
: Animation: Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun. The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
: Narration: Victor Caroli.
: Kidmation: Targetmaster Kid
: Toy segment: An upward rush of bubbles leads us to a montage of [[Skalor]], [[Tentakil (G1)|Tentakil]], [[Overbite (G1)|Overbite]], [[Nautilator]], [[Seawing (G1)|Seawing]] and [[Snaptrap (G1)|Snaptrap]] standing/being placed into various areas of an underwater diorama. The montage ends with a closeup of Snaptrap's moving backcannons and a "KA BOOM" text effect. This is followed by a jumpcut combination sequence. As each limb is added, it also appears in alt mode to the left. Overbite is used as the gun. Following the Piranacon animation, the Kidmation and the Sparkabot/Firecon animation, we get the Sparkabot/Firecon toy segment. It starts with Cindersuar sparking and rolling in from the left. [[Guzzle (G1)|Guzzle]] rolls in from the right, causing a kid to whip his head around to follow the action. Cut to closeups of sparks coming out of Guzzle, [[Fizzle]], and [[Flamefeather (G1)|Flamefeather]]. The segment ends with Guzzle barreling into [[Sparkstalker]] with a sparking effect and then a cut to the two battling in robot mode with a "KERUNCH" effect.
: Notes: The Seacon toy footage has air bubble effects added to it to enhance the underwater appearance. Sizzle's toy is only seen in the end shot. Tentakill's squid mode in the animated portion has a jarringly bishonen-looking face compared to the rest of his teammates, which is in stark contrast to the toy, while Piranacon's head is heavily altered from the toy or his appearance in the Doubledealer commercial.
: ''NEW Transformers are here! Now from the bottom of the sea come the monsters of the deep, the Targetmaster Seacons!" {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And when they join with their leader to form Piranacon, anyone can become the gun.'' {Target-mas-ter Trans-for-mers!} ''And here come the Sparkabots!'' {When they're '''fightin'''' mad you see Sparkabots fly as the Firecons battle the Sparkabots!} ''Each sold separately.'' {Trans-for-mers! THEYYY"VE got the power to surprise!}
:* '''Seacons''' [https://www.youtube.com/watch?v=__goRbwv7KY 15 sec] - The Seacons portion of the above ad (everything before the second animation segment) with new narration by someone who is neither Victor Caroli nor [[The Other Guy]].
::''NEW Transformers are here! From the bottom of the sea come the monsters of the deep, the Targetmaster Seacons!" {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And the Seacons form Piranacon!'' {Trans-for-mers!}




=== Cartoon ===
*'''Season 5 upcoming cartoon promo''' [https://www.youtube.com/watch?v=XwTAPiSY-Og 30 sec]
: Animation: A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: Narration: Overly excited Victor Caroli talking about how AMAZING this new season will be.
: Notes: "You've got to see it to believe it! '''NEW''' episodes! And Optimus Prime '''LIVE'''!" Well, only one of those ended up being true. Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''It's unBEELLLLiiiiievable! See Optimus Prime as you've never seen him before. Optimus Prime LIVE! Tune in this fall for new action-packed episodes of the Transformers, every weekend. Hosted '''LIVE''' by Optimus Prime! You've got to see it to believe it! '''NEW''' episodes! And Optimus Prime '''LIVE''' The Transformers!''

*'''Season 5 cartoon promo''' [https://www.youtube.com/watch?v=xU8FD5yd8zE 30 sec], [https://www.youtube.com/watch?v=kja8RSRq21g 30 sec]
: Animation: A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: Narration: Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: Notes: Features the same background music as the previous ad.
:'' The Transformers. Autobot versus Decepticon. '''Good''' against '''evil'''. '''Metal against metal!''' Titans clash with Earth's fate hanging in the balance! Awesome heroes!'' Optimus Prime: "Megatron must be stopped." '''''SPECTACULAR SHOWDOWNS!''''' Megatron: "It's over, Prime." '''''The bat-tle rages on!''' The Transformers.''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 5 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E 30 sec]
: Animation: Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Features the same new music used in the previous commercials.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.'' Optimus Prime: "Autobots, transform and roll out!" ''More energy. More excitement than ever before! The Transformers.''

==1989==
Keeping in line with the toyline's makeup and reflecting the layout of the catalog for 1989, the TV advertising was similarly split between Pretender and Micromaster themes. The Pretender theme used the jingle "Beyond! Beyond anything you've ever seen before!" while continuing to depict the toys in snowy-looking mountain environments. The Micromasters, on the other hand, used desert environments and had a jingle that pointedly claimed their superiority over {{w|Micro Machines|the competition}}: "Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!" The Micromaster ads were further unique in their use of stop-motion animation to depict hordes of Micromasters swarming all over. Every Micromaster ad started with an animation segment showing Optimus Prime opening his hand to reveal a Micromaster city. This extreme size difference creates a bit of a microcontinuity as the Marvel comics had them closer in sixe. The Pretenders have their own microcontinuity as the ad for the [[Pretender Monster]]s has them being created by Starscream in a lab.

As with the previous year, the animated segments take a visible hit in quality for the most part (due to Toei not returning and using the same team, [[TMS Entertainment]], once more). With much choppier, though often ambitious, animation and very bizarre design choices. As Takara would not adapt most of the characters over to the concurrently airing ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'' in Japan, these commercials serve as the only animated representation for some of the characters, the Mega and Ultra Pretenders in particular.

1989 continued Hasbro's trend of leveraging their popular characters from the beginning of the line. They continued to have Peter Cullen voice Optimus Prime in the animated segments, but also brought in [[Dan Gilvezan]] to reprise [[Bumblebee (G1)|Bumblebee]] in a couple spots and Gregg Berger to reprise [[Grimlock (G1)|Grimlock]] in the Classic Pretenders commercial. Despite this move, this would be the first year not to have new cartoon episodes and thus no advertisements for the cartoon. While the Marvel Comic was still in production, it too appears to have had its last advertisement in 1988. The only advertisement for Transformers media that has been found are variant toy ads that included a stinger for a $1.00 copy of ''The Transformers: The Movie'' on VHS if you bought two Transformers toys. An interesting change in this year's approach to the shorter, 15 second versions of ads is that they aren't simply edited down. They take a 30-second ad that featured two groups of toys, pare it down to the content for one of the groups, and then add new narration and often a new clip or two of toy footage. This would continue in 1990 for Micromaster ads but would ultimately be permanently abandoned from G2 on.

===Toys===
[[File:Micromaster Patrols G1 Commercial.jpg|right|upright=1.1|thumb]]
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=2x7wxEiv9lY 30 sec]
: Animation: From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Later, the Micromasters swarm around Dreadwind's head as Darkwing tries to shoot at others in the background. [[Powertrain]], [[Tote]], [[Roadhandler (G1)|Roadhandler]], [[Tailspin]] and [[Swindler]] emerge from various openings in a rock wall to watch four Micromasters driving below them: [[Highjump (G1)|Highjump]], [[Free Wheeler]], and Tailspin and Roadhandler again. The latter four split into two pairs (Roadhandler/Free Wheeler and Tailspin/Highjump) and drive up the legs of a large Decepticon standing next to a rock wall. At the top, Tote, Tailspin and Free Wheeler jump from the wall to the robot's shoulders. They stand there as Roadhandler, Free Wheeler, Tailspin, Highjump and Tote somehow manage to drive vertically up the robot's torso. After the second animation segment, the large robot raises its right hand only to fall over backward from the swarm of Micromasters. Roadhandler transforms on the fallen robot's chest to add insult to injury.
: Narration: [[Victor Caroli]].
: Kidmation: Kid scoops up the Micromasters and opens his palm to show them off.
: Toy segment: A closeup of [[Storm Cloud (G1)|Storm Cloud]] flying is followed by a closeup of Storm Cloud being held by the kid in front of his face. A jumpcut sequence ensues, first Storm Cloud is transformed, then a closeup of [[Free Wheeler]] driving, and Mudslinger being transformed. Another cut shows Tote zooming between Scorponok's feet, causing a second kid to whip his head around. A fizzle effect transitions us to a stop motion sequence.
: Notes: Dreadwind and Darkwing are given voices. While it's not entirely clear which voice is which, since Dreadwind sees them first in the animation, we've decided to label him as the first voice and Darkwing the second (their voice actors unknown). The large Decepticon robot is a Scorponok figure that replaces the standard green and purple colors by dark blue and grey or white, though the legs of a correctly-colored Scorponok are seen as well for a brief moment. His antenna and the outline of the rectangle in the middle of his chest are still orange and his face is still tan. In the end shot of the Micromaster Race Car Patrol members appearing in their places on the card back, Roadhandler appears to have grey windows instead of black. The ad mostly features the [[Race Car Patrol]] and the [[Off Road Patrol]], with Storm Cloud from the [[Air Strike Patrol]] being the lone exception. The [[Rescue Patrol (G1)|Rescue]], [[Battle Patrol|Battle]] and [[Sports Car Patrol|Sports Car]] patrols are not seen.
: ''New Transformers are here. Micromaster Transformers!'' Optimus Prime: "Our new commandos, can go where no other Transformers can go!" Dreadwind: "What are they?" Darkwing: "Micromasters!" Dreadwind: "Why don't we have them?" ''Now Autobots, and Decepticons have Micromasters!'' {Micromasters, they're smaller and faster, Transformer commandos that go where nobody else goes! Micro-mas-ter Trans-form-mers! THEEEY'VE got the power to surprise!} ''New Micromasters in patrols of four. Collect them all!''
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=tEBAHaXoByU 30 sec], [https://www.youtube.com/watch?v=Mvmt8oCPAUU 15 sec] - Similar to the previous ad but re-soundtracked with the standard 1989 Micromaster jingle and a new first line of narration. The fifteen-second version has yet another new first line of narration: "Micromaster Transformers are here and both Autobots and Decepticons have 'em!"
:: ''They're here! The incredible Micromaster Transformers!'' Optimus Prime: "Our new commandos, can go where no other Transformers can go!" Dreadwind: "What are they?" Darkwing: "Micromasters!" Dreadwind: "Why don't we have them?" ''Now Autobots, and Decepticons have Micromasters!'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''! Micro-master Trans-formers!} ''New Micromasters in patrols of four. Collect them all!'' {Micro-master Trans-formers!}

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=3ipqTyKtHQc 30 sec]
: Animation: A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets. The footage is a mix of 2D animation and stop-motion animation, complete with a model of Zarak Maximus's shin.
: Narration: Victor Caroli.
: Toy segment: [[Erector (G1)|Erector]] pulls in next to the other Micromaster Transports sitting at the edge of an extremely flat cliff. Erector then gets a jumpcut transformation sequence. As toy Groundshaker flies over the city in animated Optimus Prime's palm, it becomes the actual toys. A ramp is connected from the [[Ironworks (facility)|construction station]] to the [[Airwave (facility)|Airport]] and [[Ironworks (Micromaster)|Ironworks]] drives over it. A kid slams (but without much force) the [[Hot House (facility)|fire station]] with [[Hot House (Micromaster)|Hot House]] down amongst the other Battle Stations, the proceeds to play with the crane on the construction station. The kid then rolls Hot House up the ramp of the airport as all four bases are revealed as being connected in a square formation. A closeup of [[Stakeout (G1)|Stakeout]] having his hood flipped back for his transformation before being rotated to face the camera is followed by a shot of [[Red Hot]] being driven down the ramp of the [[Greasepit (facility)|gas station]]. The ad ends with a stop-motion sequence of Micromasters popping into view all over a rocky, stepped area.
: ''In the world of micros, the only micros that transform are the amazing Micromaster Transformers! And now the Micromasters have Micromaster Transports.'' {Micro-master Trans-formers!} ''And here in the palm of Optimus Prime's hand are Micromaster battle stations that connect to form micro cities.'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!} ''Micromasters, collect them all!''
:*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=f1l3udPFCWs 30 sec] - Slightly edited version of the previous ad to fit in a stinger promoting a $1.00 copy of [[The Transformers: The Movie]] if you bought two Transformers toys.
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=IGF4ww1fGOc 15 sec] - Edited down from the previous commercial with a new bit of toy footage that shows the construction station being transformed.
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=Ofx3hd0Ti3s 15 sec] - Edited down from the previous commercial with added jumpcuts between modes for [[Overload (G1)|Overload]], [[Flattop (Decepticon)|Flattop]] and [[Roughstuff]]

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]
{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=tT2xWTm_QI4 30 sec], [https://www.youtube.com/watch?v=BDIfpwsmLaI 15 sec]
: Animation: [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: Narration: Victor Caroli.
: Toy segment: Starts with a jumpcut sequence of the [[Thunder Arrow|interstellar shuttle]] landing and transforming to base mode. Cut to a shot of rear right side of the interstellar shuttle with the gas station and helicopter in the background and the Air Strike patrol hanging around in front and inside. [[Detour (G1)|Detour]] stands atop a wall in the shuttle, overlooking one of the ramps as it's lowered to reveal his patrol mate [[Hyperdrive (Micromaster)|Hyperdrive]] standing behind Skystalker, the latter of which is in car mode. We then cut to a view of the middle of the shuttle, where a ramp is overlapped on one of the helicopters' ramps to "connect" the two. Skystalker is literally beside himself as his [[alternate mode]] drives over from the helicopter to sit next to him. The scene briefly pans out at the end to reveal the gas station connected to the helicopter on the left, a second gas station and the airport just partially visible in the upper right, and a whole mess of Decepticon Micromasters scattered about. Cut to a kid driving the [[Rocket Base]] up and over a dirt hill. Cut again to a fast-motion sequence of the same kid unfolding the base. We then get a closer view of the right side of the base and the ramp being folded down from the rocket tower to allow [[Flak (G1)|Flak]] to cross over from the helipad. The segment ends with a closeup of Flak's front end being flipped back and Flak being rotated to face the camera. It is basically the same shot as the Stakeout one from the previous ad, except Flak is positioned diagonally across the screen with his legs in the lower left corner.
: Notes: [[Dan Gilvezan]] returns to voice Bumblebee and [[Peter Cullen]] is still voicing Optimus Prime. An unidentified voice presumably belongs to Skystalker. The [[ATV]] is never shown. The fifteen second version of the ad only refers to the "Autobot Rocket base and Decepticon space shuttle" in its narration, though the helicopter is still visible in the background of some parts of the shuttle toy footage.
: Bumblebee: "Optimus, we captured two of the Decepticons' vehicles!" Optimus Prime: "Look out, they're transforming into bases!" Skystalker(?): "Decepticon Micromasters attack!" {Mic-ro-mas-ters Mic-ro-bases! Become the most in-cred-ible places!} ''Now the Autobots and Decepticons have Micromasters bases and you can connect them to form whole cities!'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''! Micro-master Trans-formers!} ''Micromaster bases, collect them all!''

[[File:Classic Pretenders G1 Commercial.jpg|right|upright=1.1|thumb|]]
{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=btWBJ4HvzoA 30 sec], [https://www.youtube.com/watch?v=GkWpTABuMoI 15 sec]
: Animation: As Prime transforms and comes under attack in a nighttime city, the Autobot Classic Pretenders arrive to help out.
: Narration: [[Victor Caroli]].
: Toy segment: A jumpcut sequence of Bumblebee's shell being opened, his inner robot being removed and transformed to car mode, and car mode Bumblebee driving over gravel to start. This followed by close-ups on each of the four shells, Jazz, Bumblebee, Starscream and Grimlock. Cut to a kid opening Grimlock's shell and Grimlock's inner robot being transformed to dinosaur mode. After a montage of the four driving/flying in alt mode with the upper body of their shells inset in the upper right corner (same order as the previous montage and yes, Grimlock is shown flying despite being a Tyrannosaurus Rex), the ad ends with the kid wiggling Grimlock and impersonating Gregg Berger: "Me Grimlock attack!"
: Notes: Mini ''The Transformers'' cast reunion as Peter Cullen voices Oprimus Prime, Dan Gilvezan voices Bumblebee and Gregg Berger is back as [[Grimlock (G1)|Grimlock]]. Optimus has ''fingernails'' in the opening shot!
: ''Optimus Prime is under attack! He needs the greatest Transformers ever!'' Bumblebee: "Optimus, we're here! As Pretenders!" Optimus Prime: "Jazz, Bumblebee, you're back!" Grimlock: "And me Grimlock!" ''And the '''eeeevil''' Starscream is here too!'' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Classic Pretenders!} ''The greats are '''here''' as Pretenders! Classic Pretender Transformers! Jazz, Bumblebee, Starscream and Grimlock.'' Kid: "Me Grimlock attack!" {Transformers!}
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=p8I7Ka6hzG0 30 sec] - Slightly edited version of the previous ad to fit in a stinger promoting a $1.00 copy of [[The Transformers: The Movie]] if you bought two Transformers toys.

[[File:SkyhammerRoadblock-commercial.jpg|right|upright=1.1|thumb|]]
{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=SONVlqfK958 30 sec]
: Animation: [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: Narration: Victor Caroli.
: Toy segment: Vroom is slammed down on the raised middle platform of a snowy-looking area with Crossblades on the left and Thunderwing on the right. This is followed by a jumpcut sequence of Vroom and his inner robot being converted to motorcycle and sidecar and then driving along. Switching over to the Ultra Pretenders, a shatter effect transitions to Roadblock plowing through some snow. We then see the kid who was pushing Roadblock flying Crossblades over Roadblock who's being pushed by...some hand. After the Ultra Pretender animation, there's a closeup of Skyhammer and his inner robot flying. The ad ends with a sequence of Roadblock scenes: driving along, a top-down view of the vehicle shell being opened, the inner shell being turned around and open to reveal the inner robot, the shell turning to face the camera again, the shell being transformed to vehicle mode and the inner robot being inserted to pilot, and the inner shell flying above the rolling vehicle shell.
: Notes: Rather curiously, the inner shell for Roadblock is drawn with indents identical to the placement of the toy's screw holes while Roadblock himself does not.
: {Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders! Inside one, there's the other then they both transform and combine to form another!} ''And beyond '''Mega'''...there's Ultra! Ultra Pretenders!'' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Ultra Pretenders!} ''Inside each Ultra Pretender vehicle hides another transformable Pretender. New Ultra Pretenders, the ultimate Transformer experience!'' {Trans-for-mers!}
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=LY6jYSK1ZR0 15 sec] - The Mega Pretender portion of the previous ad with new end shots to shows both modes of all three figures.
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=8ooXi161INc 15 sec] - The Ultra Pretender portion of the previous ad with the animation at the start, the toy footage re-ordered and some new Victor Caroli intro narration: "They're here! New Ultra Pretenders! Inside each vehicle is another incredible Pretender!" The jingle and the "The ultimate Transformer experience" tagline from the previous ad make up the rest of the soundtrack.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=a6IPhK29lvk 15 sec]
: Animation: [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera with Icepick's ugly mug being the central focus.
: Narration: Victor Caroli, sounding especially growly.
: Toy segment: Closeups of the shells of Icepick, [[Slog (G1)|Slog]], and Wildfly. Wildfly is turned around to reveal his inner robot, leading to a jumpcut transformation sequence. The ad ends with a jumpcut combination sequence of [[Monstructor (G1)|Monstructor]] with each component spontaneously appearing in place.
: '''''Now''', the Decepticons have '''MONster Pretenders'''! Monster Pretenders with '''rubbery skin!''''' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Monster Pretenders!} ''And their robots form a MONster Pretender!'' {Transformers!}

==1990==
The thematic split between Micromasters and Pretenders from the previous year was reused this year with [[Action Master]]s replacing the Pretenders. The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into real toys (accomplished by the animators tracing over Stop-motion footage). The toy segments featured the toys being played with inside of what is presumably a Cybertronian cityscape with lots of elevated roadways and a background featuring a starry sky and futuristic-looking buildings. The Action Masters provided a few last bit of microcontinuity with the initial commercial featuring Optimus Prime asking his fellow Autobots to join him in giving up the power to transform to become "stronger, faster, more alive". Other commercials featured the characters utilizing their vehicles, something they've never done in any other fiction. The Micromster commercials looked and felt pretty similar to the previous year's commercials with the exception of an updated jingle: "They're not just micros; They're Micromazzters! The only micros, that transform."

This year featured an even heavier focus on the characters from the cartoon's peak with half of the Action Master line being pre-existing characters. As such, those characters were also the ones most heavily featured in the advertising. The initial ad gave no spotlight to the new characters at all, while the first of the two-vehicle ads was more focused on [[Prowl (G1)|Prowl]] and [[Starscream (G1)|Starscream]] than [[Over-Run (G1)|Over-Run]]. Even the animated segments of the Micromaster ads were done from the point of view of Optimus Prime, Jazz and Megatron witnessing the mayhem of the Micromasters. To be fair though, they were advertising the whole of the Micromaster line in just two spots so there wasn't much time to explain their characters anyway. In a nice touch of visual continuity, the Micromaster commercials used the Action Master forms of Optimus Prime, Jazz and Megatron. While Peter Cullen continued voicing Optimus Prime, neither Jazz nor Megatron had their original voice actors. For Jazz it was due to [[Scatman Crothers]] having passed away. Why they were unable to have [[Frank Welker]] voice Megatron is unknown, but either a limited budget or scheduling conflicts are the likely culprits.

===Toys===
[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]
{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=cgGxUwIQ1T8 30 sec]
: Animation: Cel: Jazz and Prime pick up the [[Hot Rod Patrol]] and examine them. Stop-motion toys: The [[Construction Patrol]] destroys a bridge, making Scorponok fall into a ravine. Rawr!
: Narration: Victor Caroli.
: Toy segment: A glowing green energy effect turns the cel-shaded Hot Rod Patrol sitting in the palm of an unseen kid's hand into the actual toys as two other kids look on. [[Hubs]] is pushed into frame by a finger, then the segment cuts to the same scene with [[Roller Force]]. This leads to a jumpcut sequence showing Roller Force's transformation. After the stop-motion segment, [[Trip-Up]] gets the finger push treatment. This is followed by [[Neutro]] and [[Groundpounder (G1)|Groundpounder]] pushing dirt around as they pull up in front of [[Crumble]] and [[Takedown]]. The ad ends with a second, much brief stop-motion sequence with the Hot Rod Patrol, [[Race Track Patrol]], [[Monster Trucks Patrol|Monster Truck Patrol]], [[Military Patrol]], [[Air Patrol]], and Construction Patrol parking in order in front of a ravine. After everyone is parked, the Hot Rod Patrol transforms.
: Notes: Jazz is voiced by a sound-alike, [[Scatman Crothers]] having passed away. Optimus Prime's voice is provided by Peter Cullen. An undetermined Micromaster (presumably Big Daddy as he's the central focus of the group), is voiced by [[Neil Ross]].
: Jazz: "Optimus, check out the new Hot Rod Patrol." Optimus Prime: "Sharp-looking bunch but can they transform?" Big Daddy(?): "You bet we can, we're Micromasters!" {They're not just micros; They're Micromazzters! The only micros, that transform.} Big Daddy(?): "Decepticons attacking! Autobot Construction Patrol transform and destroy the bridge!" {Micromaster Transformers!} ''New Micromaster patrols, sold in packs of four. Collect them all!'' {Transformers!}
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=AM0i1v54R44 15 sec] - Abbreviated (and accelerated) version of the previous commercial. Jazz is not heard but Peter Cullen and Neil Ross jibber their lines at hilariously high speed: "CheckoutmynewMicromasterHotRodPatrol!" "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
[[File:Micromastercombiners-commercial.jpg|right|upright=1.1|thumb|]]
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=b6f467-z6Lg 30 sec]
: Animation: Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base. Stop motion: The camera pans down a line of mixed and match Combiners combining.
: Narration: Victor Caroli.
: Toy segment: After the stop motion segment, the combined vehicle modes of Roadburner/Wheel Blaze and Oiler/Slide pull up next to the combined vehicle mode of [[Sledge (G1)|Sledge]] and [[Hammer (G1)|Hammer]]. Wheel Blaze and Roadburner are then separated and recombined with Hammer and Oiler, respectively. Cut to a closeup of Oiler being transformed and being set down next to a transformed Slide. Closeups of the combined vehicle modes of Missle Master/Moonrock and [[Stonecruncher (G1)|Stonecruncher]]/[[Excavator (G1)|Excavator]] driving are followed by a greatly extended version of the stop motion combinations from earlier. After that, [[Missile Launcher]] is shown rolling along, then [[Cannon Transport]] from the other direction. Two kids are then shown driving the two transports up along each side of [[Tanker Truck]], albeit from directions opposite the ones they were previously shown to be coming from. Tanker Truck gets a stop motion transformation sequence. This is followed by the Combiner Transports animation sequence and the a still shot of the Roadburner/Wheel Blaze, Oiler/Slide and Sledge/Hammer vehicles lined up next to each other, taken from the earlier sequence. The segment ends with Tanker Truck driving to screen right followed by a cut to Missile Launcher driving to screen left.
:Notes: Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker), with the design based on his Action Master form; Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane. Rather jarringly, this segment has worse-looking animation compared to the second.
: Megatron: "This place is crawling with Micromasters!" Micromaster: "Micromaster Combiners, reconnect!" Megatron: "WHAT?!?" ''Amazing new Micromaster Combiners, split in two and reconnect to form new vehicles. And each half transforms into a robot.'' {Micromazzter Combinerz! (Connect in hundreds of combinations!)} '''''AND''' there are incredible new Micromaster Combiner Transports, that transform into robots '''AND''' battle stations!'' {It's the ultimate transformation!} ''Combiner and Combiner Transports sold separately.'' {Transformers!}
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=cM40pTMSgHU 15 sec] - Edited down from the previous commercial to only feature the Combiners and not the Transports.

{{anchor|Action Masters}}
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
*'''Action Masters''' [https://www.youtube.com/watch?v=goCOVt5-Tfs 45 sec]
: Animation: Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: Narration: [[Victor Caroli]].
: Toy segment: Starting after the first morph from animation, we get a closeup of Optimus Prime taking a knee, his gun and his gun being placed into [[City of Steel (episode)#Quotes|the hand at the end of that arm]]. A kid shoves Prime (his legs now straight) into the camera before a cut to a view from behind Megatron of Prime kicking Megatron's leg out from under him. A closeup pan across a large group of Action Masters and their partners is followed by an extreme closeup of Blaster flying from the bottom right to top left. This cuts to Optimus Prime dropping Soundwave with an uppercut and then another cut to Over-Run throwing a...much less effective one. After the second morph, we get a closeup of Megatron turning his head one direction as his torso and the camera turn other directions. Starscream decks [[Rollout (G1)|Rollout]] and the we get a sequence highlighting the Autobots: Optimus Prime dropping Starscream with a kick to the groin, Jazz just rolling along on his skateboard and Bumblebee taking off with his helicopter. Rad holds Treadshot over his head before tossing him. [[Prowl (G1)|Prowl]] mounts up on the [[Turbo Cycle (G1)|Turbo Cycle]] and zooms along. Two kids swing Action Master vehicles through the air. One of them holding the [[Stratotronic Jet]] and the other the [[Attack Cruiser]] and [[Turbo Racer]] in their flight modes. A closeup of Rad and Lionizer on a turntable is followed by closeups of [[Wingthing (G1)|Wingthing]], [[Push-Button]] and [[Anti-tank cannon]]'s spring-loaded transfomations being activated. Anti-tank cannon (in gun mode) is then slammed into Grimlock's fist. The segment ends with a wide shot of pretty much every US release Action Master toy sitting on the various levels of the Cybertron cityscape diorama with extra copies of Prowl and Inferno just in front of the camera facing away from it.
: Notes: Jazz is voiced by the same sound-alike from the Micromaster Hot Rod Patrol commercial. Rad is given a voice by [[Michael Bell]]. Optimus Prime is once again voiced by [[Peter Cullen]]. In the morphing shots, some of the Action Masters have the wrong guns. The first shot has Jazz holding Rollout's gun, while Prime is brandishing [[Devastator (G1)/toys#ActionMaster|Devastator]]'s. In the second shot, Megatron is holding Grimlock's gun. Considering that Prime is shown being equipped with the correct gun immediately after the first morph, the toy footage probably used the wrong guns to match the animation. This ad has an unusual length, clocking in at 45 seconds. This ad not only heavily features the existing popular Transformers characters from the first few years of the line, but never names and gives little screen time to any of the new characters. Even the featured vehicles are piloted mostly by existing characters. This, along with the morphs from animation to real toys, shows how heavily Hasbro was betting on the recognizable characters from the cartoon to sell the line. Jazz, for some reason, also has a thumbnail in the cel animation.
: {Action Masters!} Optimus Prime: "Who will join me? Who will give up the power to transform to become stronger faster more alive?" [''sic''] Jazz: "I will!" Rad: "Count me in!" ''And so, Action Masters are born! Transformers Action Masters are incredibly detailed action figures!'' {Action Masters! The action, is alive! (Alive!) Action Masters!} ''But the '''eeevil''' Decepticons steal [[Nucleon (substance)|the power]] and become Action Masters too. Led by Megatron, and [[Starscream (G1)|Starscream]], they battle Optimus Prime, Jazz, and Bumblebee like you've never seen them battle before! Action Masters ride into battle in sleek transforming vehicles and fight alongside vicious transforming animals and battle droids.'' {Transformers. Action Masters!} ''Get in on the action!'' {Action Masters!}

{{anchor|Action Master vehicles}}
[[File:Starscream Attack Jet vs Over-Run Attack Copter.jpg|right|upright=1.1|thumb|]]
*'''Action Master Vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=kDXgTz504KI 30 sec]
: Animation: A short battle sequence (on Cybertron?) with the three featured characters. Animated Starscream with the Turbo Jet morphs into the actual toys.
: Narration: Victor Caroli.
: Toy segment: Starts with a reuse of all the scenes of figures hitting each other from the previous ad. The Starscream morph leads into Starscream flying the jet alongside [[Axer (G1)|Axer]] and the [[Off-Road Cycle]]. Prowl hops on the Turbo Cycle and races alongside Over-Run in the Attack Copter. The segment ends with jumpcut transformation sequences for the Turbo Jet and Turbo Cycle.
: {Action Masters!} '''''NEW''' Action Masters are here! Incredibly detailed action figures that battle like never before!'' {Transformers! Action Masters! The action, is alive! (Alive!)} ''The '''eeeevil''' Starscream attacks in the Turbo Jet. But the Autobots are ready with Prowl's Turbo Cycle and Over-Run's Attack Copter. And '''look!''' The Action Master vehicles transform into powerful '''battle stations!''''' {Transformers! Action Masters!} '''''New''' Action Masters figures and vehicles.''

{{anchor|Gutcruncher}}
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|]]
*'''Action Master Vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=Ly8MQxS5tJE 30 sec]
: Animation: [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Strato Jet]]; Wheeljack and Sprocket drive out of a tunnel.
: Narration: Victor Caroli.
: Toy segment: Starts with the same reused battle scenes as the previous commercial. It then cuts to interleaved jumpcut sequences of the transformations for the Attack Cruiser and Turbo Racer. This is followed by more reused footage from the first ad. This time it's the two kids swinging the vehicles around. Gutcruncher is placed into the Stratotronic Jet before being shown flying it. The toy segment ends with a jumpcut transformation sequence for the Stratotronic Jet.
: Notes: Gutcruncher speaks! His voice is provided by [[Wally Burr]]. Some unused animation with Wheeljack and Sprocket's vehicles would be used in the corresponding UK comercial.
: {Action Masters!} '''''NEW''' Action Masters, incredibly detailed action figures that battle like never before! Check out Wheeljack's Turbo Racer and Sprocket's attack cruiser!'' {Transformers! Action Masters! The action, is alive! (Alive!) (Alive!)} ''But look out Prime, here comes Gutcruncher in the Strato Jet! It's a flying menace that transforms into a terrifying tank and laser canon.'' "Destroy them!" {Transformers! Action Masters!} '''''New''' Action Masters figures and vehicles.'' {Action Masters!}
:*'''Action Master Vehicles''' [https://www.youtube.com/watch?v=T-nlyKJ7UJU 15 sec] - Edited down from the previous commercial with new narration: ''The Autobot Action Masters transform the Turbo Racer and the Attack Cruiser. But the Decepticons battle back with Gutcruncher in the Strato Jet, transforming it into a tank and laser cannon. Action Master figures and vehicles.''

==1999==
Advertising for products associated with ''The Transformers'' resumed with the onset of Hasbro and other comapnies leveraging the nostalgia fans have for the franchise. As such, a number of trailers and commercials for home video releases, video games, and televised airings of the cartoon series have been put out in recent years.

*'''Kid Rhino Video Trailer''' [https://www.youtube.com/watch?v=AdI6u0t0yFw 1:22]
: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a "big smelly zoo" by buying Kid Rhino's home video releases.
: Notes: The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.
: [What do you get when you cross a kid with a RHINO?] [1.A wild beast that loves to skateboard.] [2. A child with a big horn on its forehead] [3. Totally awesome home video fun!] [Transformers] [G.I.Joe] [JEM!] [Let Kid Rhino Home Video turn your home into a big smelly zoo!] [Unleash a wild Rhino, born and bred to bust-up the TV and entertain the kids!] [(Just don't let the Rhino sit on your new sofa)] [<Kid Rhino Home Video logo> Just as wild and untamed as the kids who love it!]

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=0dU2TiL7Vgs 1:12]
: Notes: Scenes from ''The Transformers: The Movie'' and Lion's theme song play as text narration overlays promote the features of the DVD. This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.
: Narrator: "It is the year 2005. The treacherous Decepticons have conqured the Autobots home planet of Cybertron." [Transformers] [The Movie] [20th Anniversary Special Edition DVD] [Brilliantly Remastered and Color-Corrected] [DVD Features Include:] [Never-Before-Released 16x9 Widescreen Version] [All New Interviews] [Exclusive Commentaries] [...And More!]

* '''''The Transformers: The Movie'' 20th Anniversary Edition DVD''' [https://www.youtube.com/watch?v=n1RB9iMNRMQ 30 sec]
: Narration: [[Victor Caroli]]
: Notes Victor Caroli tells us all about the features of the 20th anniversary DVD release of ''The Transformers: The Movie'' in his first and only Transformers-related work since [[Commercial/Beast Wars|Beast Wars]].
: {Transformers!} ''The movie phenomenon is back. On DVD. In an all new special edition two disc set featuring collectible artwork. '''Now''' brilliantly remastered and color corrected plus all new featurettes, exclusive commentaries, deleted footage and much more! Own Transformers: The Movie 20th Anniversary special edition on DVD today.''

==2009==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''[[Transformers G1: Awakening]] trailer 1''' [https://www.youtube.com/watch?v=mI6iigTuyNk 55 sec]
: Notes: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.
:[Coming on iPhone/iPod Touch end of February 2010]

*'''Transformers G1 Awakening trailer 2''' [https://www.youtube.com/watch?v=CetyyOfxFK8 30 sec]
: Notes: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage. The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.
:[Defeat the Decepticons in turn-based battles] [More Than Meets The Eye]

* '''Shout! Factory ''The Transformers: The Complete First Season'' trailer''' [https://www.youtube.com/watch?v=yrWtbv03BKM 1:12]
: Narration: Unknown.
: Notes: Animation excerpts from the first season of ''The Transformers'' play as the narrator introduces the set and tells us about the special features. Also features excerpts from the set's special features including one of the [[Public Service Announcement|PSA]]s. To [[Shout! Factory]]'s credit, the animation clips used are actually limited to the first season and the special features.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''All sixteen episodes of the groundbreaking first season in a three DVD set.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: The History of the Transformers...'' [[Wayne Luther]]: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, a rare PSA, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Transformers: Season One. Now on DVD.'' Megatron: "We shall rise again!"

* '''Shout! Factory ''The Transformers: The Complete Second Season, Volume 1'' trailer''' [https://www.youtube.com/watch?v=uyHlsve6iYg 1:12]
: Narration: Unknown, same as previous trailer.
: Notes: Nearly the same as the previous ad with minor modifications to the narration and DVD set photos, along with inserting some season two excerpts in place of some of the season one excerpts.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''The original groundbreaking series is now on DVD.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: All new interviews...'' Wayne Luther: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, rare PSAs, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Trans-formers. The original series. Now on DVD.'' Megatron: "We shall rise again!"

==2010==
* '''Shout! Factory ''The Transformers: The Complete Third and Fourth Season'' trailer''' [https://www.youtube.com/watch?v=gUjE4qoySWE 1:12]
: Narration: Unknown, same as previous trailer.
: Notes: Nearly the same as the previous ad with minor modifications to the narration and DVD set photos, along with inserting some season three excerpts in place of some of the season one excerpts. This trailer is also effectively the trailer for the Second Season Volume 2 as no trailer was produced specifically for it. Shout! Factory's [http://www.shoutfactory.com/product/the-transformers-season-two-vol-2-30th-anniversary-edition?product_id=3185 product listing for Season Two Volume Two] links to this trailer.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''The original groundbreaking series is now on DVD.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: All new interviews...'' Wayne Luther: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, rare PSAs, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Trans-formers. The original series. Now on DVD.'' Megatron: "We shall rise again!"

==2011==
[[File:Hub-CobraPaloozaMegatronAThon.jpg|right|upright=1.1|thumb|Say, you sound familiar. You wouldn't happen to be related to a certain [[Starscream (G1)|treacherous second-in-command]] of mine would you?]]
*'''Cobra-palooza Megatron-A-Thon''' [https://www.youtube.com/watch?v=T7oU1C9Vtqs 30 sec]
: Narration: Unknown.
: Notes: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon. The argument uses edited footage from ''The Transformers'' and the Sunbow G.I. Joe cartoon. The initial shot of Cobra Commander coming on Megatron's view screen actually has the Cobra Commander footage pasted over a shot of ''Optimus Prime'' activating Teletraan-1's console. Cobra Commander's voice is provided by an unkown [[Chris Latta]] soundalike. Megatron appears to be voiced by Frank Welker, albeit with more growl and without the up pitching of the original show's voice processing.
:Cobra Commander: "Cobra Commander here." Megatron: "New Year's Day, first one to world domination takes it." Cobra Commander: "You're on, I've got an epic" {COBRA PALOOZA!} Megatron: "Easily outdone by my" {MEGATRON-ATHON!} Cobra Commander: "Yeah Megatrona-wannabe!" Megatron: "Take off that mask and say that to my face you Cobrapalooza!" Cobra Commander: "Megatron a blah blah" Megatron: "Why you, I..." ''Five episodes of G.I. Joe: A Real American Hero is followed by five episodes of Transformers. It's the Cobrapalooza Megatron-athon. Check you local listings. Only on the Hub.''

* '''[[Shout!_Factory#Japanese_Collection|Transformers The Japanese Collection: Headmasters]] trailer''' [https://www.youtube.com/watch?v=A-lWj1T3lxQ 49 sec]
: Animation: Excerpts from ''[[Transformers: The Headmasters (cartoon)|Transformers: The Headmasters]]''.
: Narration: Unknown.
: Notes: As excerpts of ''The Headmasters'' play, the narrator gives us a description of the DVD set.
: ''Enter the world of the Headmasters. Transformers The Japanese Collection: Headmasters!'' {Head on! Head on! Head on!} ''For the first time on DVD. This four disc set contains all thirty-five episodes of the action packed, animated series. Including the original Japanese audio with all new English subtitles. And an art gallery. Transformers The Japanese Collection: Headmasters. Now available on DVD.''

==2014==
*'''Transformers 4 July Marathon''' [https://www.youtube.com/watch?v=Dzb56jIR7RI 30 sec]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.

==2016==
*'''The Transformers: The Movie 30th Anniversary Edition''' [https://www.youtube.com/watch?v=z6d6brmcVDs 1:16]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: Ubknown.
: Notes: Excerpts from the movie are shown with Lion's version of the [[theme song]] and then [[Stan Bush]]'s ''[[Dare]]'' playing in the background as the narration tells us about this new release of the movie. An excerpt of an interview with [[Neil Ross]] where he describes his astonishment at fan reverence is used as an example of the special features.
: ''Transformers: The Movie The Thirtieth Anniversary Edition is now on DVD and, for the first time, on Blu-ray!'' {Transformers! Transformers!} Unicron: "I...am Unicron." Hot Rod: "Who's Unicron?" Kranix: "A plaent that devours everything in its path." Galvatron: "Die Autobots!" Optimus Prime: "Megatron must be stopped, no matter the cost." Megatron: "Such heroic nonsense." ''The Thirtieth Anniversary Edition is remastered from a stunning new 4K transfer. Plus brand new bonus features.'' [[Neil Ross]]: "When I did this one line that fans seem to remember and like, there was this eruption of cheers and applause. And I went: <jaw drops>". ''Transformers: The Movie The Thirtieth Anniversary Edition.'' Optimus Prime: "One shall stand, one shall fall." ''Now available on Blu-ray, DVD, and digital download.''

== 2018 ==
*'''The Transformers: The Movie Fathom Events trailer''' [https://www.youtube.com/watch?v=dqd591Lhomk 30 sec], [https://www.youtube.com/watch?v=iJn_775l2Uw 20 sec]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: Unknown.
: Notes: An advertisement for Fathom Events; one day return of [[The Transformers: The Movie]] to theaters on [[September 27]]th, [[2018]] along with a look at the then upcoming ''[[Bumblebee (film)|Bumblebee]]''. Soundtracked by Lion's version of the theme song and ''Dare''.
: ''Back in theaters for a one day nationwide event on September 27th. Transformers: The Movie.'' Optimus Prime: "One shall stand, one shall fall." [Relive The Adventure] ''Including a look behind the scenes of the new Bumblebee movie. Transformers: The Movie. Get tickets at FathomEvents.com.''

== 2021 ==
* '''The Transformers: The Movie 35th Anniversary Fathom Events trailer''' [https://www.youtube.com/watch?v=ZXM1KsrGV7U 20 sec]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: None.
: Notes: An advertisement for Fathom Events' two day return of [[The Transformers: The Movie]] to theaters on [[September 26]]th and [[September 28]]th, [[2021]] in honor of its thirty-fifth anniversary. Soundtracked by Lion's version of the theme song and ''Dare''.
: [Back In Theaters] [2 Days Only September 26 & 28] [1986-2021 35 Years The Transformers: The Movie] Optimus Prime: "One shall stand, one shall fall." [1986-2021 35 Years The Transformers: The Movie] [Tickets On Sale FathomEvents.com]
{{-}}

==References==
{{Reflist}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Toei Animation

2023-06-30T22:32:14Z

Wiffletron:

[[File:Toei Animation logo svg.png|right|200px|thumb]]

'''Toei Animation Co., Ltd''' (東映アニメーション株式会社 ''Tōei Animēshon Kabushiki-gaisha'') is an animation studio based in Japan that was established on [[January 23]], [[1948]], and {{w|Toei Company|Toei Company, Ltd}}. is the largest shareholder. In terms of anime, they are known for animating shows such as ''Devilman'', ''[[Stephanie Sheh|Sailor Moon]]'', ''Golion'' (aka ''Voltron''), ''[[Mazinger Z]]'' (aka ''Tranzor Z''), ''Getter Robo'', the ''Dragon Ball'' franchise, ''One Piece'', ''Digimon'', ''Fist of the North Star'', ''Kinnikuman'', ''World Trigger'' and among many, ''many'' more titles to count.

In the 1980s, American animated series were frequently outsourced to Toei (though Toei abruptly discontinued the practice in 1989). Some American cartoons Toei animated include ''[[G.I. Joe (franchise)|G.I. Joe: A Real American Hero]]'', ''The Real [[Ghostbusters]]'', the first season of the original ''Teenage Mutant Ninja Turtles'', ''[[Spider-Man]] and his Amazing Friends'', ''Pryde of the [[X-Men]]'', ''[[Inhumanoids]]'', ''[[My Little Pony]]'', ''[[Jem]]'', ''[[Robotix]]'', ''Dungeons & Dragons'', and a small number of just about every other show you can think of.

==''Transformers'' work==
*''[[The Transformers (cartoon)|The Transformers]]''
**Season 1 (16 episodes)<ref name="S123">[http://web.archive.org/web/20030106085836/www.toei-anim.co.jp/oldies/collabo2.html Archived version of Toei's resume for joint productions, confirming their share in seasons 2 and 3]</ref>
**Season 2 (39 episodes)<ref name="S123"/>
**Season 3 (13 episodes)<ref name="S123"/>
**[[Title sequence]]s, seasons 1, 2, 4 (partial, recycled animation), 5 (recycled animation)
**[[Commercial/Generation 1|Toy commercial]]s, 1984 - 1987
**[[Commercial bumper]]s, seasons 1, 2
**[[Public service announcement]]s, 5 total

*''[[The Transformers: The Movie]]''

*"[[Scramble City: Mobilization]]" (OVA)

*''[[Transformers: The Headmasters (cartoon)|Transformers: The Headmasters]]'' (35 episodes, plus [[clip show]]s)

*''[[Transformers: Super-God Masterforce (cartoon)|Transformers: Super-God Masterforce]]'' (43 episodes, plus clip shows)

*''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Fight! Super Robot Lifeform Transformers: Victory]]'' (38 episodes, plus clip shows)

*''[[Enter the New Supreme Commander, Dai Atlas!|Transformers: Zone]]'' (OVA)

*''[[Beast Wars Special Super Lifeform Transformers]]''
**"[[Lio Convoy in Imminent Danger!]]" (hosted by Toei Company*)

*''[[1999 Summer Toei Anime Fair]]''
**"[[Cutting Edge]]" (hosted by Toei Company*)

(*Toei Company is Toei Animation's parent company that handles the distribution of their studios' work as well as the occasional project by other studios).

==The trouble with Toei==
Perhaps unflatteringly, Toei is notorious among Western anime distributors for being difficult to work with. For distributors releasing their material outside of Japan, Toei often refuses to provide quality video masters. The masters they ''do'' provide are routine of the inferior picture and sound quality, and sometimes are even ''incomplete'' in their material.

The masters for ''[[Transformers: The Headmasters (cartoon)|The Headmasters]]'' cartoon Toei provided to [[Metrodome]], [[Madman Entertainment]] and [[Shout! Factory]] for Western release contained none of the before credits recaps and next episode segments. This was unfortunate, as some of those segments contained new content and not just clips. The ''[[Transformers: Super-God Masterforce (cartoon)|Super-God Masterforce]]'' and ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'' masters provided by Toei did not include the [[clip show]] episodes; while this would not normally be a serious issue, in the case of ''Masterforce'' the clip shows were vital for making the rather convoluted plot of that series coherent.

For their US release of ''[[Scramble City: Mobilization|Scramble City]]'', [[Sony]] was provided the video but refused the audio track, forcing them to replace it with a non-optional audio commentary. Metrodome and Madman Entertainment circumvented Toei entirely, releasing a low-quality fansubbed version of the OVA with burnt-in subtitles. Shout! Factory attempted to negotiate with them professionally but was outright denied in their request for ''Scramble City'', leaving them no choice but to omit it from their releases of US and Japanese ''Transformers'' cartoons.

Toei later denied Shout! Factory a distribution license for the ''[[Enter the New Supreme Commander, Dai Atlas!|Zone]]'' OVA. How Metrodome and Madman Entertainment got around them is unknown, though they likely used an unlicensed copy of ''Zone'' as they did with ''Scramble City''.

Toei's stubbornness to cooperate with Western distributors is infamous outside of ''Transformers''. Western distribution of ''Sailor Moon'' material was forbidden for many years after both DiC & Cloverway's licenses lapsed in 2005, and even before that they never granted permission for the final season of that series (''Sailor Stars'') to be distributed in North America by either entity. Toei continued refusing new potential ''Sailor Moon'' licensees until Viz Media (a Japanese-owned company) finally worked something out in 2014. Toei rigorously oversees the localization of ''Digimon'' material in Western markets, often forbidding necessary edits or forcing inexplicable changes. Just about the only Western distributor they ''do'' get along with is Funimation (now part of the Sony-owned Crunchyroll), the licensee for almost everything ''Dragon Ball'', ''One Piece'', and ''Toriko'', but that most likely has to do with the company's founder, Gen Fukunaga, whose uncle had been a Toei producer in the past.<ref>https://engineering.purdue.edu/ECE/InfoFor/AlumniAndFriends/OECE/2003/fukunaga.whtml</ref>

==References==
{{reflist|2}}

==External links==
* [http://corp.toei-anim.co.jp/english/ Toei Animation's Official English-language Website]
* {{w|Toei Animation|Toei Animation on Wikipedia}}

[[Category:Animation companies]]

TMS Entertainment

2023-06-30T22:31:47Z

Wiffletron: https://tformers.com/transformers-g1-animation-original-cel-models-sunbow-productions-/28788/news.html Thanks Greeby.

[[Image:TMSLogo1.jpg|right|300px|thumb|]]
'''TMS Entertainment Co., Ltd.''' (株式会社トムス　エンタテインメント, ''Kabushiki-gaisha Tomusu Entateinmento''), formerly known as '''Tokyo Movie Shinsha''' (東京ムービー新社, ''Tōkyō Mūbī Shinsha''), is a Japanese animation studio currently owned by [[Sega]] Holdings Co., Ltd. Some of their domestic productions include nearly every ''Lupin III'' series and movie since the '70s, ''[[Sonic the Hedgehog (video game)|Sonic X]]'', ''The New Adventures of Gigantor'', ''Bakugan'', ''Detective Conan'', ''Space Cobra'' and five decades worth of other stuff.

As both TMS and their sub-studio '''Telecom''', they have done a LOT of work for foreign animation, including the Hasbro series ''[[Visionaries]]'', ''Inspector Gadget'', ''The Real Ghostbusters'', ''Bionic Six'', ''Mighty Orbots'', ''Tiny Toon Adventures'', ''Animaniacs'', ''[[Batman]] the Animated Series'', ''Justice League: Doom'', the 1994 ''[[Spider-Man]]'' cartoon, and you wouldn't believe how much more. Basically, if the animation in any of these shows looks ''absolutely stunningly fantastic'', it was probably TMS.

TMS would replace [[Toei]] for animation duties on the [[Commercial/Generation 1|Generation 1 toy commercials]] from 1988 to 1990, and provide background artwork for two episodes of ''[[Transformers:_Cybertron_(cartoon)|Transformers: Cybertron]]'' through the Telecom unit.

==Notes==
*A mistaken belief long held in the fandom is that TMS animated the ''[[The Transformers (cartoon)|Generation 1]]'' episode "[[Call of the Primitives]]".<ref>[https://groups.google.com/g/alt.toys.transformers/c/uUVHUV6a9l8/m/dxxnVhzdc3QJ Post from 2001] on [[alt.toys.transformers]] espousing mistaken belief</ref> However, the episode's director [[Eiji Suganuma]] has explained that it had, in fact, been contracted to regular ''[[Transformers brand|Transformers]]'' animation studio [[Toei Animation|Toei]], who then—as was common—sub-contracted the work (at least in part) to [[Studio Look]]. They, in turn, employed students from a vocational school, the {{w|lang=ja|国際アニメーション研究所|International Animation Institute}}.<ref>{{citesocial|quote=当時の僕はまだ駆け出しのアニメーターで正確な受注ラインはよく判ってないのですが…。［元請け］（東映動画…かな） ↓ ［スタジオルック］（下請け会社） ↓ ［国際アニメーション研究所原画室］（作画監督と一部の原画を担当）当時の僕はここにお世話になってました。|link=https://twitter.com/LandSoda/status/1281977703504048128|name=Eiji Suganuma|site=Twitter|year=2020|month=7|day=11|(defunct=)}}</ref> At least part of this misattribution can be put upon an interview released in 1998 by Sega Saturn Magazine where a crewmember of the video game ''Burning Rangers'' (of which TMS did the cutscenes for) mentions the studio working on Transformers, but it remains unknown if they actually worked on the cartoon or just the commercials.<ref>[https://web.archive.org/web/20151220201838/http://user.tninet.se/~cio759u/teamwork/int4.htm interview where the claim came from] stating that TMS "is famous for producing the Transformers and Sonic cartoon seies."</ref>

==References==
<references />

==External links==
*[http://www.tms-e.co.jp/ TMS's official website (in Japanese)]
*{{w|TMS Entertainment}} at Wikipedia

[[Category:Animation companies]]

Commercial/Generation 1

2023-06-30T22:28:33Z

Wiffletron:

{{suite}}
{{-}}
{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.
{{TOC|align=left|limit=2}}
Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Later background music would be completely new creations that still retained the feel of the show themes. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "The Transformers. From Hasbro.".

[[File:Freaky Green Glowing Eyes.jpg|right|upright=1.4|thumb|]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

Toy segments would typically consist of jump cut filled sequences of the kids transforming the figures, followed by a big group battle. The transformation steps would be accompanied by loud clicking noises to emphasize the parts shifting into place. The kids would be shown playing with the figures in a variety of dioramas over the course of the line. From 1984 to 1986, the dioramas were rocky desert areas to reflect the areas of earth that most of the cartoon and some of the comic took place in. As both the comic series and cartoon moved away from stories on Earth into being more of a space opera, the dioramas after 1987 reflected more alien looking worlds with bizarre terrain and sky colors.

Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1, most of these provided by [[Charlex]] in their visually distinct style. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Some of these commercials, along with some Takara Transformers ads, are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. Like Sony, the ads on the Shout! Factory set have blurred faces. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

{{note|Each commercial entry includes a transcript of its narration. There are a number of different conventions used to denote different types of speech. ''Italics'' are used to indicate when the narrator is speaking. "Quotes" denote non-narrative speech such as a character or actor talking in-universe, a sound effect from a toy, or an excerpt from a cartoon. {Curly braces} denote singing or rapping. [Square braces] indicate on-screen text narration.}}


{{-}}
==1984==
First year toy commercials were structured a bit differently from what would become the norm for ''The Transformers''. With the exception of the re-worked Optimus Prime ad, they all started with stop motion animation of the featured toys with streaking effects added. This would then be followed by animation featuring early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, and only Optimus Prime, Megatron, and Soundwave are specifically identified, being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator" respectively. The animation would be followed by jump cut sequences of the toys being transformed, a Kidmation clip and finally a scene showing four kids battling with the toys. The toy footage was filmed on a set that consisted of large mounds of red dirt in front of the porch of a house, with a dusky sky backdrop behind it. The sky, the color of the dirt and the architectural style of the house would seem to place it in the southwestern [[United States of America|United States]], no doubt related to that being the type of environment the [[Ark (G1)|Ark]] was frequently depicted as having crashed into. Closeups of the toys tended to be filmed from lower angles/positions in order to use the dirt mounds as backdrops.

===Comic===
{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=NQCCO792xuw 30 sec]
:Production code: MP 1058, spot 177
:Animation: Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:Narration: Victor Caroli.
:Notes: Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime. This ad is, to date, the first known piece of Transformers television advertising. One recording shows that it aired at least as early as [[April 21]]st of 1984.<ref>[https://www.youtube.com/watch?v=Xx_CDy43Ftg] - Ignore the title, the commercials for ''The Easter Parade'' and the Yankees' games place this ad break squarely on the day before Easter.</ref>
: ''It is a world transformed, where things are not what they seem. It is the world of the Transformers.'' {The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! Robots in disguise. The Transformers! More than meets the eye.} ''The Transformers from Marvel Comics.''

===Toys===
{{anchor|Optimus Prime and Megatron}}
[[File:Megatron_G1_Commercial transformation.gif|right|upright=1.1|thumb|]]
*'''Optimus Prime and Megatron''' [http://youtu.be/26r6RrCkXGE&t=60 30 sec]
:Animation: Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:Narration: "The Transformers, from Hasbro", by The Other Guy.
:Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
:Toy segment: Some very early 80s streaking effects as Optimus Prime is shown driving past a plateau and transforming with Starscream flying overhead. Toy segment proper starts with a jumpcut sequence of a buck-toothed kid transforming Optimus Prime before doing his Kidmation bit. Three other kids holding Starscream, Thundercracker and [[Skywarp (G1)|Skywarp]] watch as the buck-toothed kid, holding Optimus Prime, rises up from behind a dirt mound situated between the three of them. More early 80's streaking effects as we see Megatron instantly transform on top of a plateau.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "Attack the Autobot Commander!" "Call in the Decepticon leader!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Planes''' [https://www.youtube.com/watch?v=26r6RrCkXGE&t=90 30 sec]
:Animation: In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:Narration: "The Transformers, from Hasbro", by The Other Guy.
:Kidmation: Bowl haircut kid mouths robotic "Robots in disguise!"
:Toy segment: More streaking effects as the toys are shown instantly changing from vehicle to robot. At the beginning, Starscream transforming and landing on a plateau. At the end of the ad, Jazz and Sideswipe drive along a curving and descending road before transforming, the same road Optimus is seen driving past in the previous ad. Toy segment proper starts with a jumpcut sequence of...something. It's probably intended to be his transformation to plane mode, but the last step shows his wings being positioned for robot mode. Anyhoo, this is followed by Starscream and Thundercracker being flown side by side and a jumpcut sequence of Sideswipe being transformed to robot mode. Following the Kidmation we have a four kid battle scene with two of them swooping the two Seekers down as the other two holding Sideswipe and Jazz turn their figures to face the attack.
:Notes: The Starscream stop motion segment can arguably be interpreted as what happened after he flew out of frame in the Optimus Prime and Megatron ad.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "We're under attack!" "[[To sell toys|Get more Autobots!]]" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=FtWufB1vOnM 30 sec]
:Animation: Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:Narration: The Other Guy.
:Kidmation: Bowl haircut kid #2 mouths robotic "Robots in disguise!"
:Toy segment: Streaking effects as [[Buzzsaw (G1)|Buzzsaw]] drops into Soundwave's tape compartment. This triggers Soundwave to instantly transform to robot mode and then Buzzsaw flies out of his chest in bird mode. The toy segment proper starts with a jumpcut transformation of Soundwave, removal of Buzzsaw from his chest compartment and Buzzsaw's transformation. After the Kidmation we get a four kid battle scene with two of them flying Soundwave and Laserbeak and the other two holding [[Trailbreaker (G1)|Trailbreaker]] and [[Mirage (G1)|Mirage]] and turning them to face the oncoming Decepticons.
:Notes: The animation depicts Laserbeak as Soundwave's partner but the toy segment uses [[Buzzsaw (G1)|Buzzsaw]] who was actually the one packaged with Soundwave. Granted, it would take a keen eye to tell which it was so, most kids probably assumed it to be Laserbeak.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "It's the Decepticon Communicator!" "Get more Autobots!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Optimus Prime}}
[[File:Optimus_Prime_G1_Commercial.jpg|right|upright=1.1|thumb|]]
*'''Optimus Prime''' [https://www.youtube.com/watch?v=26r6RrCkXGE&t=29 30 sec]
:Animation: Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:Narration: Victor Caroli.
:Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
:Notes: This ad is a reworked version of the earlier Optimus Prime and Megatron ad. The footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The introductory stop-motion animation has also been dropped, the ad now starting with the early animation, followed by the excerpt of Prime and Megatron leading their troops from the cartoon intro. The change to introductory animation sequences appears to be where the transition from using stop-motion and animation from the Marvel #1 ad to using original animation segments began. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun. Given that it would've taken some time to re-do the ad after it was identified as needing a change, this ad would have first aired in very late 1984 at the earliest. It's possible it didn't air until 1985.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=RSouGUP_71s 30 sec] - A resoundtracked version of the ad, this time using the season two theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

===Cartoon===
*'''More than Meets the Eye promo''' [https://www.youtube.com/watch?v=LyuFcjP0Dyo 30 sec]
: Animation: The season one intro sequence.
: Narration: Victor Caroli, rather laid back and various local announcers providing the station ID at the end.
: Notes: The date listed in the above copy of the ad is [[December 17]]th, [[1984]] which is several months after the miniseries would have premiered in most markets on [[September 17]]th. The mention of "The Transformers, now a three day mini series" however, heavily suggests that this is indeed promoting [[More than Meets the Eye (mini-series)|More Than Meets The Eye]] and that the series simply didn't start airing on this particular network affiliate until December.
: ''It's the most incredible robot story ever told. The Transformers. The Transformers, now a three day mini-series. Unlike anything you've ever seen before. '''Don't''' miss it.''

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s 30 sec]
: Animation: Various excerpts from season one of the cartoon.
: Narration: [[Victor Caroli]] on {{w|Xanax}}. ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
: ''The Transformers, the world's most exciting robot adventure, continues.'' Megatron: "The universe is mine to control!" ''The Transformers, '''watch''' it!''

===Other===
{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=eAwJWsLbpUo 30 sec]
: Animation: Recycled from the first Transformers commercial. Black helmet Megatron and the Decepticons attack a power plant and the Autobots arrive to stop them. The animated segements are interwoven with the live action footage to create a strangely slanted narrative (see below).
: Narration: Some wussy dude.
: Toy segment: A kid on a big wheel rides up to a playground and points at some wooden playground equipment shouting that "they're attacking the power plant!". The scene disolves into an animation segment with Megatron and the Decepticons arriving in front of a power plant and shooting. The kid decides it's time to transform his Power Cycle. After, the scene switches to another animation segment, this time Optimus Prime arriving and taking a shot. This translates back to the real world as just missing ''the kid'' as he rides. The kid declares "Missed! But ''I'' won't!" Another switch to animation to show Jazz, Prowl and Sideswipe running and firing, presumably towards the kid. Switching back, the kid decides to return fire with his missiles. This translates to the next few seconds of the previous animation clip of the three Autobots, with them diverting in different directions to avoid an explosion. The [[Autobot#Shattered_Glass|evil Autobots]] now defeated, the kid returns the Power Cycle back to cycle mode. Another kid shows up and asks him what kind of wheels he has: "More than meets the eye."
: Notes: This commercial advertises a [[Coleco]]-made {{w|Big Wheel}} tricycle. The cuts between the live-action and animated footage make the kid look like a [[Doctor Arkeville|Decepticon sympathizer]] by having the kid blasting some Autobots. Of course that's only fair since the cuts also make it look like Prime fired first and the Decepticons are the ones defending the plant. Oops.
:''Introducing the Transformers Power Cycle. You can imagine a world of adventures.'' "Look they're attacking the power plant!" "Time to transform into a robot." "Missed! But ''I'' won't!" "Missiles away! Pew! Pew!" "Back to cycle mode." "Hey, what kind of wheels you got?" "More than meets the eye."
{{-}}

==1985==
1985 brought some changes to Transformers advertising, both in quantity and style. While in 1984 Hasbro had just five known ads produced, one of which was a reworking of one the first four, they expanded to thirteen in 1985. This was natural as the toyline itself expanded dramatically due to its huge popularity. This increased popularity led to more commercials for tie-in merchandise. There was even a primetime commercial spot that was run during the holiday season and featured a celebrity in the form of [[Alex Karras]] in order to appeal to parents directly. Stylistically, the most notable change was the use of original animated segments. Every ad got its own brand new animation clip featuring the highlighted toys with the exception of the Jumpstarters. Some clips even featured new dialogue provided by the same actors used in [[The Transformers (cartoon)|the cartoon]]. Another element brought over from the cartoon was the faction symbol flip, used in the ads as the transition from animation to the live action footage.

This year's toy commercials would be re-edited a number of times to update them for different reasons. Pretty much every ad got resoundtracked with the season two cartoon theme (the Jumpstarters and the Mini-spies ads are the only two ads for which a season two version hasn't been found). The Optimus Prime ad from the previous year also got a season two update. These resoundtrackings also came with updates to the Kidmation, frequently replacing the Kidmation segment with one from another ad. Whether or not the Kidmation was replaced, the Kidmation was always enhanced by giving the kids freaky glowing green eyes. Some ads received additional edits to add a plug for [[Action Cards]] and/or a stinger to notify consumers that the toys would be available "While supplies last!". The latter type of edit also came with yet another Kidmation change, this time swapping the Kidmation for an entirely unique clip of a kid saying "I know what I want!" before his eyes turned green and he mouthed along to the "Robots in disguise" lyric.

Toy segments kept the same structure and while they started using some different sets, the sets still retained the general look of the 1984 set. Most were just mounds of dirt with unidentifiable backdrops, though the Omega Supreme and Jumpstarters ad utilized a futuristic black floor with white grid pattern in front of a dusky silhouetted mountain backdrop.

===Toys===
{{anchor|Grimlock}}
[[File:Grimlock_G1_Commercial_End_Shot.jpg|right|upright=1.1|thumb|]]
*'''Grimlock''' [https://www.youtube.com/watch?v=dTQ-oo5yvVw 30 sec]
: Animation: Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
: Narration: The Other Guy.
: Kidmation: None.
: Toy segment: Three kids positioned around a mound of dirt. Two have the Dinobots standing on the mound while the third flies Thundercracker overhead. Segment ends with a jumpcut sequence of Grimlock being transformed to robot mode.
: Notes: Very similar to the [[Dinobot (G1)|Dinobots]] commercial, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are several characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop with a "Dinobot Grimlock" text overlay is employed.
:*The toy segment starts with the multi-kid battle instead of ending with it.

: Due to these oddities, it was previously thought this might be a test version. However, [https://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. A recently found version of the Dinobots ad that also has a blue backdrop for the end shot (see below), suggests that this ad was reworked to create the Dinobots ad. It is possible though, that the opposite is true. Given that G.I. Joe ads of the time ''also'' used blue backdrops for their end shots (although there wasn't any text beyond the G.I.Joe logo), this may have been an experiment before settling on a new format for 1985 (or a quick throw together while they were figuring it out). See the Dinobots ad for additional notes on the toy segment.
: ''To help them battle the evil Decepticons, you can imagine the Autobots create: Dinobots.'' {Dinobots wage their battle to destroy the evil forces of the Decepticons.} "The Decepticons are attacking!" "Dinobooots!" "Grimlock and Slag will stop Thundercracker!" {The Transformers! Robots in disguise.} ''Each sold separately.'' {The Transformers! More than meets the eye.} ''Transformers Dinobot Grimlock. Other Transformers sold separately. From Hasbro.''

{{anchor|Dinobots}}
[[File:Dinobots_G1_Commercial.jpg|right|upright=1.1|thumb|"Thunderbolt and lightning very very frightening me Grimlock!"]]
*'''Dinobots''' [https://www.youtube.com/watch?v=3C7ebWaFaVI 30 sec]
:Animation: Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]]. Same as Grimlock.
:Narration: The Other Guy.
:Kidmation: Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:Toy segment: A lot of the same footage from the Grimlock ad but rearranged and with some additions. Starts with a shot of Grimlock in robot mode atop a mound of dirt, before cutting to a jumpcut transformation sequence. Only the head flipping segment is used though, and in reverse order as this transformation is robot to Dinosaur rather than the reverse. After Kidmation, we cut to a brief snippet of the multi-kid battle scene from the Grimlock ad before moving to new closeup footage of Grimlock munching on and releasing Thundercracker's wing. The ad ends with another jumpcut sequence of Grimlock from dinosaur to robot, reusing footage from the Grimlock ad.
:Notes: Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" The Dinobot toys used appear to be prototypes as Grimlock has a chromed sword and Slag has chromed horns.
:''To help them in their never ending battle against the Decepticons, the Autobots create a new breed of robot: Dinahbots.'' {The Transformers! More than meets the eye. Dinobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! Robots in disguise.} "The Decepticons are attacking!" "Dinobots'll get em!" "Can't beat the Dinobots!" {The Transformers!} ''From Hasbro.''
:*'''Dinobots''' [https://www.youtube.com/watch?v=hQScZap63b0 30 sec] - A transitional version between the Grimlock ad and the regular season one theme Dinobots ad. The narration is the same as the Grimlock ad, except for not calling out Grimlock by name at the end. Toy segment is yet a different shuffling of the footage, being mostly similar to the Grimlock with the exception of having more footage of Thundercracker flying around. This includes the clip from the regular Dinobots ad of Grimlock munching on Thundercracker's wing. Much like the Grimlock ad, the toy segment also ends with a jumpcut transformation, albeit a shorter one. The end shot is against a blue background, but no "Dinobot Grimlock" text this time. Despite the toy segment otherwise being pretty similar to the Grimlock ad, the audio of the kids matches the Dinobots ad.
:*'''Dinobots''' [https://www.youtube.com/watch?v=RSouGUP_71s&t=29 30 sec] - A re-soundtracked version of the previous commercial using the season two theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA 30 sec] - A modified re-soundtracked version, slightly shortened to squeeze in a plug for [[Action Cards]].
:*'''Dinobots''' [https://www.youtube.com/watch?v=a6jMmN1RD84 30 sec] - Another re-soundtracked version of the Dinobots commercial, this time using the season three theme (still with modified lyrics). Narrated by Peter Cullen as Optimus Prime and Victor Caroli. The Kidmation has been replaced with the standard 1986 "kid face to Ultra Magnus face" Kidmation. The end shot has been edited to match the 1986 "flipping panels" and starburst transition aesthetics.
::Optimus Prime: ''To help us in our neverending battle against the evil Decepticons, we create the incredibllllle Dinobots!''

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=df5GGZ3we68 30 sec]
:Animation: [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow FX1-type [[Mini-spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:Narration: I Wish I Was Victor Caroli
:Kidmation: Kid points urgently at the camera: "It's an Autobot!"
:Toy segment: A hand pulls back and lets go of a buggy-type mini-spy to demonstrate its motorized action on a black table. A hand is then showing pulling a carded Gears with buggy mini-spy from a rack of store pegs. The min-spy is shown zooming along the table again before being transformed to robot mode. The mini-spy is then instantly back in vehicle mode so his [[rubsign]] can be demonstrated. After Kidmation, we get another look at the mini-spy zooming along the table. We end on a closeup of the yellow promotional burst in the upper right hand corner of a package toy, that upon a pan-out we can see is a
:Notes: [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.
: ''In the world of the Transformers, it used to be easy to tell the Autobots from the Decepticons. But now, the Mini-spies are on the loose. They look like Autobots, but '''are''' they?'' "It's a Decepticon! After him!" ''Transformer Mini-spies. You get one with each of the six Autobot mini-car packages. Motorized Transformers. You can't tell if they're Autobots or Decepticons until you rub up their symbols.'' "It's an Autobot!" ''Transformers Mini-spies. Get 'em while supplies last.''

{{anchor|Jetfire and Shockwave}}
[[File:Jetfireg1commercial.jpg|right|upright=1.1|thumb|Transforms from robot to lawsuit right before your eyes!]]
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=8OEEncGeu8s 30 sec]
:Animation: [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: Narration: An incredibly mellow Victor Caroli.
: Kidmation: A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: Toy segment: Starts with a close-up of Shockwave's gun barrel, lights flashing as his electronic sounds squeal. Cut to a jumpcut sequence of a kid transforming Shockwave. After doing his Kidmation bit, the buck-toothed kid flies in Jetfire to take on Shockwave. The segment ends with a jumpcut sequence of the buck-toothed kid transforming Jetfire in completely random fashion.
: Notes: Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor. The set is once again mounds of dirt in front of a house somewhere in the Southwestern US. A white picket fence with a plant growing along it is visible in the background of the wideshots. The closeup of Jetfire flying appears to be in front a rocky area with a few tufts of prarie grass strewn about.
: ''Tired of losing battle after battle in the sky, the Autobots create the ultimate robot jet: Jetfire.'' {The Transformers! More than meets the eye.} ''But the evil Decepticons have a secret new weapon: Shockwave.'' {The Transformers! Robots in disguise.} "Jetfire to the rescue!" "Shockwave will stop him!" {The Transformers!} ''From Hasbro.''
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=qvmkJpIi1tI 30 sec] - Resoundtracked with the season two theme song and a much more energentic Victor Caroli. The Kidmation has been replaced by the "freaky green glowing eyes" enhanced version of the Jumpstarters ad Kidmation.

{{anchor|Insecticons}}
[[File:Insecticons_G1_Commercial_Farmer_And_Son.jpg|right|upright=1.1|thumb|]]
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=Fi_xnRCGY8A 30 sec]
: Animation: A boy and his father are working on their farm when a horde of [[Insecticon (G1)|Insecticons]] attacks.
: Narration: The Other Guy.
: Kidmation: Blond-haired kid.
: Toy segment: Jump cut transformation sequences for Kickback and Shrapnel are followed by the Kidmation. Afterwards, the Kidmation kid brings in [[Swoop (G1)|Swoop]] to attack the Insecticons being brandished by another kid. The segment ends with a jumpcut sequence of Kidmation kid transforming Swoop.
: Notes: While there are already Insecticons chewing on the farmhouse by the time we see it, the fact that the farmhouse shows damage in areas not being munched on suggests the farmer hasn't been doing proper upkeep. The set this time is largely obscured by closeups and motion, but we can see dirt mounds/platforms and a backdrop that seems to imply the kids are in ''really'' tall grass.
: "Pa, look!" "What is it?" "It's the Insec-ti-cons, an ''evil'', new menace in the world of the Transformers!" {The Transformers! More than meets the eye. The Transformers! Robots in Disguise.} "Decepticons!" "Transform the Dinobots!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''
:* '''Insecticons''' [https://www.youtube.com/watch?v=e9r0LmghevY 30 sec] - Resoundtracked using the season two theme song. Kidmation has been switched to a "freaky green eyes" enhanced version of the one from the Jumpstarters ad.
 

{{anchor|Constructicons}}
[[File:G1commercial devastator.jpg|right|upright=1.1|thumb|]]
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=BDinalIn228 30 sec]
:Animation: A construction crew works on a building site in the desert. The crew flees when their vehicles suddenly transform, revealing that they are the [[Constructicon (G1)|Constructicons]]. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: Narration: The Other Guy.
: Kidmation: Blond-haired kid again in a different shirt.
: Toy segment: The Constructicons sit in a circle in vehicle mode on top of a mound of dirt. Two jumpcut transformation sequences are shown. Long Haul's results in him having Devastator's crotch plate positioned behind his head. Scrapper's on the other hand, is more impressive. He not only turns into a robot, but a ''whole other'' Constructicon as a shot of his vehicle mode is followed by a jumpcut sequence of ''Bonecrusher's'' transformation. After the Kidmation, we get a jumpcut sequence of the Constructicons forming Devastator, popping into view one by one. Devastator then swoops in to attack [[Inferno (G1)|Inferno]] and [[Tracks (G1)|Tracks]] who turn around to watch him bear down on them.
: Notes: The construction worker yelling "Run!" sounds like [[Corey Burton]] doing a voice similar to adult [[Spike Witwicky (G1)|Spike]]. The toys appear to be prototypes, based on Mixmaster having a lavender mixer barrel and Hook having a lavender crane boom, rather than the yellow-green of the final releases. Speaking of Mixmaster, he is mistransformed in the end shot with his cab not being swung up to form his feet. This results in him towering over the other Constructicons. Long Haul is mistransformed in the initial vehicle modes shot, his head being flipped up.
: ''In the world of the Transformers, nothing is what it seems.'' "Run!" ''Meet the Constructicons, six evil robots that transform into one mechanical giant.'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "It's Devastator — six ''Constructicons'' in one!" {The Transformers!} ''Each sold separately.'' "Devastator's attacking!" {More than meets the eye.} ''Sold separately. From Hasbro.''
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=RSouGUP_71s&t=90 30 sec] - Resoundstracked with the season two theme and has a tweaked ending showing the Constructicon giftset. The Kidmation has been changed to the freaky glowing green eyes enhanced version of the Kidmation from the "Autobot Cars plus Thrust and Dirge" ad. The tweaked narration switches "Sold separately." to the oxymoronic "Constructicons giftset sold separately."
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=F3hzPZ0fdmY 30 sec] - Resoundtracked and slightly re-edited for a 1986 re-use with the introductory narration now provided by [[Frank Welker]] as Megatron. Kidmation segment is the standard 1986 segment featuring a kid's face fold-morphing into an Ultra Magnus-like generic robot. The ending shot has also been edited to match the aesthetic of the 1986 ads.
::Megatron: "In the world of the Transformers, nothing IS what it seems. Meet my Constructicons, six evil robots that transform into one mechanical giant."

{{anchor|Jumpstarters}}
[[File:Jumpstarters G1 Commercial.gif|right|upright=1.1|thumb|]]
*'''Jumpstarters''' [https://www.youtube.com/watch?v=1arJdZShoxY 30 sec]
: Animation: None.
: Toy segment: Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black floor surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds. At the end two kids fly Starscream and Thundercracker towards two others rolling Topspin and Twin Twist in front of a mountain at dusk backdrop.
: Narration: The Other Guy
: Kidmation: Buck tooth kid mouths "Robots in Disguise"
: Notes: An unusual set this time between the white grid on black floor pattern and the mountain backdrop framed by white lattice and having colored dots on the dark colored mountain's lower half. The shots of the Jumpstarters zooming along appear to be framed by zooming in on the floor at the base of the mountain. The resulting effect is that they appear to zipping through outer space.
: ''Introducing Jumpstarters. Jumpstarters. In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "Decepticons!" "Jumpstarters attack!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Thrust and Dirge}}
[[File:Thrust and Dirge G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=gkMJMGVsD_4&t=180 30 sec]
:Animation: As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: Production code: (animation) MP 1080, Spot 220
: Narration: You're Gonna Get It
: Kidmation: Beatles haircut kid mouths robotic "Robots in disguise!"
: Toy segment: One by one panels featuring an Autobot car being rolled are zoomed in, flip over to reveal the same Autobot being flown in robot mode and then zoom out to their final location on-screen. After Kidmation, we see Thrust's nosecone and cockpit flipped up without the arms in place, then a cut to last step of flipping the left wing up. Thrust and Dirge are flown side by side and then we get a jump cut sequence of Inferno's transformation. Inferno, Red Alert and Hoist all whip around just in time for Hoist to get a face full of Thrust. Hey, that's [[Ramjet (G1)|Ramjet]]'s schtick!
: Notes: Smokescreen and Grapple appear in the animation segment and are called out by name in the narration but do not appear in the toy segment. The first step shown of Inferno's transformation is incorrect. Instead of the cab being rotated down, it's rotated up either due to being the wrong clip or the clip being run in reverse.
: ''NEW Autobots join Optimus Prime. Smokescreen, Tracks, Hoist, Red Alert and Grapple. And joining the evil Decepticons, Thrust and Dirge.'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise. The Transformers!} "Decepticon attack!" "Autobots'll stop 'em!" {The Transformers!} ''The Transformers. From Hasbro.''
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=RSouGUP_71s 30 sec] - Resoundtracked with the season two theme. In a change of pace, the original Kidmation is retained and enhanced with freaky green glowing eyes, rather than being replaced.
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=0sxMlvn3Dsw 30 sec] - Same as the season two resoundtracking with an Action Cards plug squeezed in at the end.

{{anchor|Triple Changers and Perceptor}}
[[File:Triple Changers and Perceptor G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=qCRKHaIiJxQ&t=250 30 sec]
: Animation: [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
: Narration: The Other Guy
: Kidmation: Bowl haircut kid #2.
: Toy segment: A blond haired kid uses Perceptor's microscope mode to examine a leaf before changing him to robot mode. Bowl haircut kid rolls Blitzwing in tank mode before changing him to plane and robot, flying each. The two kids engage in battle over a mound of dirt and are joined by third kid wielding Astrotrain.
: Notes: Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain figure shown is a prototype figure in his [[Character model|animation colors]]). While Astrotrain appears in the animation and in the toy footage, he is never identified by name.
:''And as the battle between the Autobots and the Decepticons rages on, Megatron creates Triple Changers, the most eeeeevil Decepticons of all! But the Autobot scientist Perceptor is ready for anything. Introducing Perceptor. From a working microscope he changes into a robot.'' {The Transformers!} ''And Triple Changer Blitzwing changes from tank to plane and from plane to robot.'' {Robots in disguise.} "Tri-ple-Changers!" "Autobots'll stop em!" {The Transformers!} ''Sold separately. From Hasbro.''
:*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=IpADNDtB9DE 30 sec] - Resoundtracked with the season two theme. The Kidmation has been replaced with a freaky green eyes enhanced clip of the bowl hair cut kid from the "Autobot Cars and Decepticon Planes" ad.
:*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=Crn_8VIxaOk 30 sec] - Similar to the re-sountracked version, but with a "While Supplies Last" stinger added to the end. The Kidmation has been swapped out yet again, this time for a clip of a kid with a bowl cut and heavy eyebrows saying "I know what I want!" then mouthing along to the music. In contrast to other enhanced Kidmations, this time around we get to see the kid's eyes turn green instead of just starting at that point.

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]
*'''Blaster''' [https://www.youtube.com/watch?v=CkLdJtLeKg0 30 sec]
: Animation: [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
: Narration: The Other Guy.
: Kidmation: Bucktooth kid.
: Toy segment: Blaster is shown sitting on some dirt in boombox mode before being picked by a kid who holds Blaster to his ear. This is followed by a jumpcut transformation sequence. Then we see a different kid rolling Optimus Prime through a dirt road diorama before seing Soundwave and Buzzsaw flying by a rock wall. After the Kidmation we go back to Soundwave and Buzzsaw briefly before jumping to Prime in robot mode joining Blaster. Another quick cut to flying Soundwave and Buzzsaw before seeing them come around the wall and clash with Prime and Blaster.
: Notes: Soundwave and Rumble's voices are provided by Frank Welker as usual. Blaster's single word of dialogue seems to be provided by Welker (as opposed to his normal actor, [[Buster Jones]]) as well, sounding much like his Trailbreaker voice.
: "Hey look at this radio I found!" Soundwave: "Autobot intruder!" Rumble: "Where?!?" Blaster: "Here!" Soundwave: "Laserbeak, Ravage, attack!" [Not a working radio] ''Introducing Blaster! He looks like an innocent radio but transforms into a powerful Autobot Communicator.'' "Optimus Prime to Blaster, watch out for Soundwave!" {Robots in disguise} "It's Soundwave and Buzzsaw!" "Blaster and Prime will stop them!" ''The Transformers. Sold separately. From Hasbro.''
:*'''Blaster''' [https://www.youtube.com/watch?v=IR-_6G8yqHY 30 sec] - 2nd variant with re-modulated Soundwave's lines and a unique ending.
:*'''Blaster''' [https://www.youtube.com/watch?v=uIdK1JjRFc8 30 sec] - Resoundtracked with the season two theme. Another rare case of the Kidmation simply being enhanced with "freaky green glowing" eyes instead of being replaced.

{{anchor|Omega Supreme}}
[[File:Omega Supreme G1 commercial.jpg|right|upright=1.1|thumb|The original [[dull surprise]].]]
*'''Omega Supreme''' [https://www.youtube.com/watch?v=RE7piFzyCQ8 30 sec]
: Animation: In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks.
:Narration: I Wish I Was Victor Caroli
:Kidmation: Shaggy haired kid.
:Toy segment: Two kids play with Omega Supreme's base mode on futuristic black floor. One kid places the tank on the tracks to roll around while the other picks up the rocket for a liftoff. This is followed by closeup the of the tank rolling along on its own as the narrator points out the motorization and lights. Two other kids join the action by swooping down Ramjet and Dirge. Cut to a modified jumpcut transformation sequence where instead of straight jumps, the frame becomes a panel and flips around to the next clip. Closeup on Omega Supreme's motorized walking before and after the Kidmation. The segement ends with a wideshot of the second two kids swooping Ramjet and Dirge towards Omega Supreme leading to one last closeup of Omega Supreme walking.
:Notes: Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The set is the same one from the Jumpstarters commercial.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Decepticons, attack!" "Oh no, look!" "It's Omega Supreme!" ''Introducing the Autobots' Omega Supreme defense base. It comes with a motorized tank with flashing turret lights.'' "Decepticons!" "Counterattack Omega Supreme!" {The Transformers!} "Omega Supreme'll stop them!" {Robots in disguise.} "Omega Supreme is invincible!" {The Transformers!} ''The Transformers. Sold separately, batteries not included. From Hasbro.''
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=AbcwV818LuA 30 sec] - Resountracked with the season two theme song. Kidmation has been replaced with the enhanced version of the Kidmation from the Blaster commercial.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=Lq3VhggqfmM 30 sec] - Modified version of the 1985 resoundtracking with the same unique Kidmation and "While Supplies Last!" stinger as the variant Triple Changers and Perceptor ad.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=119 30 sec] - Resoundtracked with an Optimus Prime intro narration and the season three theme song. The Kidmation has been replaced with the standard 1986 Kidmation and the end shot has been edited to match the 1986 aesthetic.
::Optimus Prime: "There it is, the Omega Supreme defense center! And that's its fantastic motorized tank!''
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=241 30 sec] - The 1986 version slightly shortened to be able to include a [[The Transformers: The Movie]] stinger. 

{{anchor|Primetime}}
[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=_eRDVymB4SU 30 sec]
: Toy segment:[[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: <s>Kid</s> KARRAS-mation: Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: Notes: This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=1ylwlh_UbTs 30 sec]
: Animation: A mixture of clips from various 1984 and 1985 commercials, plus the ''The Transformers'' logo coming out from behind a volcano taken from the season one cartoon intro.
: Narration: [[Megatron (G1)|Megatron]], Optimus Prime and [[Victor Caroli]].
: Kidmation: Reused from Autobot cars plus Thrust and Dirge.
: Toy segment: A brief clip of a finger rubbing the rubsign on the roof of Smokescreen, with the rubsign then becoming the [[scene transition]] symbol flip. Later in the ad we get reused clips of the Hoist and Red Alert turning around from the Aubot cars ad, Grimlock's dino head being flipped down from the Dinobots ad, Twin Twist jumping up to his feet from the Jumpstarters ad, and Soundwave's jump cut transformation sequence from his ad. The ad ends with a repeat of the Smokescreen clip.
: Notes: This ad was created to help inform consumers that ''real'' Transformers toys now had rubsigns to distinguish them from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: Megatron: "We are conquerors." Optimus Prime: "No one is like us." Megatron: "Only we have the right to be called by the name." Optimus Prime: "Only we have the right to wear this symbol." Megatron: "Or THIS symbol." Optimus Prime: "Only WE are Autobots and Decepticons." Megatron: "Good versus evil." Optimus Prime: "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
:*'''Rubsigns''' [https://www.youtube.com/watch?v=EjvgH3ueXkg 30 sec] - Resountracked with the season two theme. The Kidmation is yet another case of the original clip being enhanced rather than replaced.

===Cartoon===
*'''Five Days A Week promo A''' [https://www.youtube.com/watch?v=tj1Sdl4ou6M 30 sec]
: Animation: Assorted clips from the series, mainly the first three episodes of season two - The seekers landing and shooting; Mirage, Wheeljack and Bumblebee transforming and running (intro sequence); Hound, [[Warpath (G1)|Warpath]], Prowl and Optimus Prime in a shoot out with fake Starscream ([[A Prime Problem]]), panels of the Autobots driving over a large gap ([[Changing Gears]]), Optimus Prime being shot by Laserbeak (A Prime Problem), the Prime clone transforming with Trailbreaker and Jazz (A Prime Problem), [[:File:G1_ChangingGears_Ratchet_karate.jpg|Ratchet fly kicking Thundercracker]] (Changing Gears), and Starscream clearing out Sideswipe and [[Bluestreak (G1)|Bluestreak]] ([[Autobot Spike]]); Megatron transforming so Soundwave can use him to fire behind (Autobot Spike); Gears falling into a pit (Changing Gears); Bumblebee dodging a tree (Autobot Spike); Optimus Prime and the Autobots arriving and transforming in Washington D.C. ([[Atlantis, Arise!]]). The panels are animated with the first four flipping into place in their respective quadrants and the fifth laid overtop as Victor Caroli does the day of the week roll call.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television. While the ways in which the spot was customized varied from station to station, it seems as though each station ran some version (A, B or a shorter version thereof) of the "Five Days A Week" promo where the station ID consisted of a clip of Optimus Prime speaking resoundtracked with new [[Peter Cullen]] narration telling the viewer when they could watch the ad: "Weekdays at four on WUAB!" "We'll see how tough the Decepticons are, weekday afternoons here on TV22!". Assuming he did indeed record voiceovers for every syndication affiliate station (around 100 or so), that must have been a long day at the office for Mr. Cullen!
: Megatron: "Decepticons, attack!" Optimus Prime: "Take care Autobots!" '''''Now''', you can watch the incredible adventures of the Transformers as heroic Autobots battle evil Decepticons five days a week. Monday. Tuesday. Wednesday. Thursday. And Friday. The Transformers are like nothing you've seen before. Don't miss a single day!'' {The Transformers! Robots in disguise!}
:*'''Five Days A Week promo B''' [https://www.youtube.com/watch?v=RUYryiY2_jU 30 sec Cleveland], [https://www.youtube.com/watch?v=mvDyMjWeW2Q 30 sec Chicago], [https://www.youtube.com/watch?v=WGDsr1GqYag 10 sec Cleveland]
: Animation: Various cartoon excerpts. Megatron yelling (Traitor); the Seekers attacking the Autobots underwater (Atlantis, Arise!); Wheeljack, Mirage and Bumblebee transforming and running, Prime and Megatron leading thwir teams into battle, Thundercarcker vs Ratchet and Skywarp vs Jazz (season one intro); Cliffjumper fighting Mirage ([[Traitor (episode)|Traitor]]); panels of Grimlock taking on Megatron in Washington D.C. (Atlantis, Arise!), the Sub-Atlantican General firing at the Autobots (Atlantis, Arise!); Laserbeak being shot down by Hound (Atlantis, Arise!); Megatron busting through a wall ([[Enter the Nightbird]]), and Megatron and Prime battling (Enter the Nightbird); A fire blast hitting a metal surface (Traitor); the Insecticons flying and transforming (Traitor); Sideswipe tackling Starscream mid-air (The Immobilizer); Optimus Prime and the Autobots arriving and transforming in Washington D.C. (Atlantis, Arise!); Laserbeak flying into the screen (Traitor); the Autobots fleeing the [[ Experimental Energy Research Laboratory]] (Traitor);
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Exactly the same soundtrack as the above ad but with different clips and a differently animated panel segment. The panels are in a grid with three still frames in the top row and two on the bottom and they start animating when their day is called. A heavily edited down 10 second version was also created wherein the panels were done as screen flip transitions instead of a grid. In the 30 second version, the "heroic Autobots battle evil Decepticons" line is played over the fight of Cliffjumper and Mirage; ''heroic Autobots'' indeed, Cliff.

===Other===
{{anchor|FHE}}
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/ 30 sec]

: Animation: Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: Narration: The Other Guy
: Notes: Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=Pp9I--mqbAI 30 sec]
: Animation: Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: Narration: Unknown.
: Toy segment: The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: Notes: This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''The Decepticons are invading the command post. As they storm the power station, we counterattack. With a new secret weapon you control. A speeding Transformers train. It's more than just a train, as every car transforms into a Hawk Fighter, Weapons Center, Proton Laser. Search mode equipped.'' "And ready for action!" "Find a new? position and cut off the enemy's escape." {Transformers! More than meets the eye.} ''The Hawk Fighter attacks with supersonic speed and saves the power station. You've won today, but will you be ready tomorrow?"

{{anchor|Electric Racing Set}}
[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=SCm5bOiI2R8 30 sec]
: Animation: None.
: Narration: Unknown.
: Toy segment: Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: Notes: Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: ''Natron, the Autobot, on alert for Freezon, the Decepticon.'' {Transformers! More than meets the eye.} ''Up ahead, is that the enemy in disguise? If it is, two can play this game. And the chase is on, between Natron and Freezon, in one form or another.'' {Transformers! More than meets the eye.} ''In Transformers Racing. Now, turn off the lights and your Transformers race into a whole new universe of night-glow. Transformers Electric Racing. By Tyco, of course.''

{{anchor|View-Master Show Beam Projector}}
[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]
*'''[[View-Master]] Show Beam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=t781lHy-CV0 30 sec]
: Toy segment: A brother and sister talk their mom into letting them stay up to play with the projector. After she leaves, they are suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about. The boy responds "Just our Show Beam Projectors Mom." and displays the projector on her shirt to everyone's amusement.
: Kids: "Wow!" Mom: "Bedtime!" Boy: "Aw Mom." Girl: "We wanna play the Show Beam Projectors." Mom: "Ok." Boy: "Let's show the Transformers!" Girl: "Yeah!" Both: "Wow!" Girl: "Look out! Decept-E-cons!" Boy: "Take that Megatron!" Mom: "Kids?" Boy: "Just our Show Beam Projectors Mom." ''Show-Beam Projector comes with a cartridge containing a 30 scene Transformers story. Other Show Beam cartridges each sold separately. From View-Master.''

* '''{{w|Colorforms}} Lazer Blazers''' [https://www.youtube.com/watch?v=lIzntdzs1Ko 10 sec]
: Narration: Unknown.
: Toy segment: Examples of the holographic stickers for {{w|Masters of the Universe}}, [[My Little Pony]] and ''The Transformers'' are shown being shot into space via a laser burst as the narrator names the franchises.
: Notes The artwork for ''The Transformers'' depicts Megatron standing in front of two [[Seeker (body-type)|Seeker]]s with a spaceship ([the [[Nemesis (G1)|Nemesis]]?) overhead, what looks like a cloud in the upper right and what appears to be the arm and foot of another Transformer off panel to the right. The background is black while the characters and objects are shades of brown, green, yellow and blue, with some colorshifting to simulate the look of a hologram.
: ''Lazer Blazers. 3D Holographic stickers. See Masters of the Universe, My Little Pony and Transformers come alive. Laser Blazers, by Colorforms.''

[[File:The Juice is Loose.jpg|thumb|right|250px|]]
* '''Pioneer Chicken Universal Studios promotion''' [https://www.youtube.com/watch?v=dtq3Xja0NVs&t=523 30 sec]
: Notes: {{w|O.J. Simpson}} (yes, ''that'' O.J. Simpson) talks about the joys of summertime and Pioneer Chicken's Summer Fun special. He goes on to talk about the discounts available from Pioneer Chicken on [[Universal|Universal Studios]] admission and all the exciting attractions, incluing the [[The_Transformers_Universal_Studios_Tour|Transformers Base Camp]]. [[Frankenstein's monster]], an astronaut and {{w|Conan the Barbarian}} stop by at the end to share his chicken.
: "Ah, summertime. Great for relaxing with friends and enjoying Pioneer's Summer Fun special. You get eight large pieces of golden Pioneer chicken, mashed potatoes, gravy and coleslaw for just $6.99. And Pioneer's even got free coupons for Universal Studios' tour, with the biggest discounts including a free admission. There's exciting attractions like Transformers Base Camp, 2010 Space Walk, and much more! Of course Pioneer Chicken's Summer Fun special for $6.99 is a great way to make new friends. Right fellas?"
{{-}}

==1986==
''The Transformers'' reached the height of its popularity in 1986 and along with that came an advertising campaign for the first ever Transformers feature film, ''[[The Transformers: The Movie]]''. With the brand having only been around for two years, a feature film was not as sure an investment as it would [[Transformers (film)|come to be in later years thanks to fan nostalgia]]. As such a pitch reel was put together to sell the film to investors. This pitch reel would later be edited into a teaser trailer for theaters. Counting the pitch reel, a total of four trailers would be produced for the US audience. The TV advertising strategy for the film was also ambitious, featuring three different campaigns: One aimed at teens and two others aimed at kids. While each campaign got only one thirty second commercial (except the teen campaign which also got a sixty second ad), those ads would be updated several times to reflect the movie being closer to release ("Opens in four days!", etc.) as well as the day of release ("Now playing.") and after ("Now in theaters everywhere."). While many kids and parents were shocked by the death of Optimus Prime, and to a lesser extent Megatron's, in hindsight this should have come as no suprise. The commercials and trailers were very up front about Prime's demise, to the point of using it as a selling point for the action. Nearly every ad either implied one of them would die ("Does Prime die?", "And, the final confrontation between Megatron and Optimus Prime.") or flat out stated they would die: "A monster planet destroys everything in its path, while Megatron and Prime fight to the death." Stingers plugging the movie were added to the end of a number of toy commercials, receiving the same time frame updates as the main ads. In addition to directly advertising the film, several giveaway contests were held. "[[The Ultimate Transformers Sweepstakes]]" was held by various local affiliate stations, each with the same prizes that could be won if you mialed in a postcard. [[Nickelodeon]] ran the "[[Transformers: The Movie contest]]" while USA Network ran the "[[Mystery Transformer contest]]", the latter of which actually required you to solve a word scramble in addtion to sending a postcard. All three contests had movie related prizes, with the cable network giveaways having some nicer onces and grand prizes of electronics. Curiously, these prizes did not include actual movie tickets.

Toy advertising stayed plentiful with the number of ads going up from 12 to 13 (from 10 to 12 if you don't count the ads for the Mini-spy and reflective patch pack-in promotions or the rubsign ad). The style and approach of the ads remained generally consistent. The biggest change was the switch to "standard" Kidmation segments featuring a blond kid transforming via animation into a rather generic looking [[Ultra Magnus (G1)|Ultra Magnus]] or [[Galvatron (G1)|Galvatron]]. There's seemingly no rhyme or reason behind which ads got the Ultra Magnus version and which ones got the Galvatron one. The sets were still mostly dirt and rocks, but this time instead of being random piles of dirt in the front yard of a house, they were rocky areas out in the middle of the desert. The Aerialbots/Stunticons and Battlecharger ads are exceptions to this rule, the former taking place in front of house like the 1984 ads and the latter using the same set as the Jumpstarters and Omega Supreme ads. Much like the year before where some of the earlier 1985 ads with first season music were retooled with the season two theme,ads from 1985 were retooled this year with the season three theme. This resulted in a few ads having versions with all three themes! These retooled ads are listed under their original versions above. New theme music wasn't the only audio change. Victor Caroli became the sole narrator on the ads, at least the only one who wasn't a Transformers character. Along with the standard narration, each ad featured some narration from either [[Peter Cullen]] or [[Frank Welker]], reprising their roles as Optimus Prime and Megatron respectively. Prime would describe the Autobot characters and Megatron naturally did the same for the Decepticons. This led to some weird [[micro-continuity|micro-continuities]] where in the world of the commercials, Wreck-Gar and the Junkions are apparently Decepticons and Galvatron and Megatron are not the same bot. These changes were obviously to avoid spoiling the movie, but the toy commercials (and well, pretty much all of the movie advertising) had no such reservations about hinting at Optimus Prime being replaced with Victor Caroli narrrating: "But soon a new Autobot leader will arrive. Introducing Rodimus Prime. '''No one''' can take on the Decepticons like Rrrrrodimus Prime!"

===Movie===
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=pVR2S-F6BAM 4:25] / [https://www.youtube.com/watch?v=9XNuPXieIcs 4:17] (Japanese Subtitles)
:Animation: A number of scenes from the movie including Unicron's devouring of [[Lithone (planet)|Lithone]], [[Kup (G1)|Kup]] telling stories to the Dinobots, [[Ultra Magnus (G1)|Ultra Magnus]], [[Springer (G1)|Springer]] and [[Arcee (G1)|Arcee]] transforming [[Autobot City (G1)|Autobot City]], and [[Unicron]]'s transformation.
:Narration: [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:Notes: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features several placeholder items including a temp music track featuring cues taken from ''Star Trek III: The Search for Spock'', the voicework for Kup and the Autobot City computer (the latter of which was dropped in the final film), and an early movie logo featuring the word "Movie" in plain red text under the standard ''The Transformers'' logo. The subtitled version omits a large portion of Caroli's introductory narration and begins at him naming the movie.
: ''A new motion picture will transform the summer of 1986 into an incredible adventure. Transformers: The Movie. It is the year 2005, and a mysterious planet threatens to devour the galaxy...'' Kup: "This gigantic igyak came stomping at us out of nowhere." ''Conceived in the epic tradition of Star Wars, this spectacular animated adventure stars Leonard Nimoy as Galvatron, Robert Stack as Ultra Magnus, Judd Nelson as Hot Rod, and Eric Idle as the Junkion warrior Wreck-Gar.'' "Battle stations! Battle stations!" ''And at film's end, when the monstrous planet Unicron, played by Orson Welles, reveals its long held secret by transforming into the most gigantic robot ever, you'll know you've been watching a movie that is destined to bring back audiences again and again. In the summer of 1986, the most exciting adventure in the universe is on planet Earth. Transformers: The Movie.''
:*'''The Transformers: The Movie teaser trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY 1:28] - Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and [[Vince DiCola]]'s preliminary version of "[[Escape (song)|Escape]]" to be sent out to cinemas. The edit removes the hefty spoilers.
: ''A new motion picture will transform the summer of 1986 into an incredible adventure. Transformers: The Movie. An epic story of good versus evil, this spectacular animated adventure stars Leonard Nimoy as Galvatron, Robert Stack as Ultra Magnus, Judd Nelson as Hot Rod, and Eric Idle as the Junkion warrior Wreck-Gar. In the summer of 1986, the most exciting adventure in the universe is on planet Earth. Transformers: The Movie. Coming this summer to a theater near you.''

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=_25RK5GbJIc 1:30]
: Animation: Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]] covers the second half.
: Narration: Victor Caroli introduces the characters and expounds on how great the movie is. [[Robert Stack]] and [[Eric Idle]] have been dropped from the list of featured performers.
: {You've got the touch!} ''Hold on tight. The most incredible rock and roll adventure ever is here!'' Quintesson: "Feed him to the Sharkticons." ''Starring: Judd Nelson as Hot Rod, Leonard Nimoy as'' Galvatron: "Galvatron." ''and Orson Welles.'' Unicron: "I am Unicron." {You've got the motion. You know that when things get too tough, you've got the touch!} ''Beyond good. Beyond evil. Beyond your wildest imagination.'' {Transformers!} ''Transformers: The Movie.'' {Their battle to destroy the evil forces of...the Decepticons. Transformers! Robots in disguise! Transformers! Transformers! Transformers! More than meets the eye!} ''Transformers: The Movie.'' {Transformers!} ''Coming to a theater near you this August.''
:* '''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=1c3sY1EKkTA&t=24 1:25] - An alternate version not only has Caroli dropping the hefty spoilers again during the musical interlude, but actually presenting them as a selling point. This version of the trailer was included on the Japanese promotional VHS tape ''[[The Transformers: The Movie - Apocalypse: Be Eternal, Matrix]]''.
:: {You've got the touch!} ''Hold on tight. The most incredible rock and roll adventure ever is here!'' Quintesson: "Feed him to the Sharkticons." ''Starring: Judd Nelson as Hot Rod, Leonard Nimoy as'' Galvatron: "Galvatron." ''and Orson Welles.'' Unicron: "I am Unicron." {You've got the motion.} ''It's the ultimate battle between Autobots and Decepticons.'' {You've got the touch!} ''Beyond good. Beyond evil. Beyond your wildest imagination.'' {Transformers!} ''Transformers: The Movie.'' {Their battle to destroy the evil forces of...the Decepticons.} ''New heroes, new villans, in the ultimate Transformer experience! And, the final confrontation between Megatron and Optimus Prime.'' Transformers! Transformers! ''The battle between good and evil rages to a new level!'' {More than meets the eye!} ''Transformers: The Movie.'' {Transformers!}

*'''The Transformers: The Movie TV spots'''

: Animation: Varies depending on length and which campaign it is. The one minute version of the teen campaign starts with "The Touch" playing over the Autobot shuttle launch, Unicron devouring [[Lithone (planet)|Lithone]], and Optimus Prime having The Touch. After this we get the film logo and a switch to Lion's theme playing over excerpts of Unicron's interior, a different angle of Unicron attacking Lithone, a close up of Arbulus and Kranix looking at Unicron in awe, a brief snippet of the end of the tunnel animation from the intro,Megatron transforming to gun mode aboard the Autobot shuttle, Lithonians watching Unicron approach, Jazz and Cliffjumper fleeing on Moonbase 1, Megatron and Optimus Prime's showdown, Ultra Magnus shooting during the [[Autobot City (G1)|Autobot City]] battle,Wreck-Gar running toward the camera, Hot Rod punching a Sharkticon, Kranix backing away from a Sharkticon, Galvatron arriving at Coronation Starscream, Hot Rod having Daniel ride in style, a Junkion wielding a chain while riding another Junkion, Devastator pulling apart a building, Hot Rod attacking a robosquid and some of Unicron's transformation sequence. The 30 sec teen version retains almost the entire The Touch portion with the Prime portion shortened. The theme half of the ad is drastically shorter, being whittled down to just a shot of Unicron's closed maw, Jazz and Cliffjumper fleeing, bits of the Megatron/Prime battle, Magnus shooting, Galvatron's arrival now placed before Hot Rod and [[Kranix (G1)|Kranix]] with the Sharkticons, and ending with Hot Rod picking up Daniel. The first of the two thirty second kid versions is identical to the teen version with the closed maw excerpt replaced by one of the Lithonians running from Unicron. The second of the kid versions, by contrast, changes things up quite a bit more. It starts off with an array of excerpts of Unicron attacking Lithone and the end of the tunnel animation. From there we get the shorted Prime/Touch sequence, "It's over, Prime" and Prime falling, Ultra Magnus shooting, Wreck-Gar running, Hot Rod punching a Sharkticon, part of Unicron's transformation, and Daniel hoverboarding before being picked up by Hot Rod. This one does not have two halves, instead being soundtracked only with the movie theme.
: Narration: Depending on the version, [[The Other Guy: The Movie]] or Victor Caroli with The Other Guy: The Movie tacked onto the end ("You'll have to see it twice to take it all in! Transformers: The Movie. In theaters...")
: Notes: There were three TV advertising campaigns for the movie. One was aimed at teens using a non-Victor Caroli narrator who talked about the "startlingly original story" that would "shock and amaze even the most [[fandom|diehard Transformer fans]]" and highlighted the celebrity talent involved. The other two were aimed at kids, one being nearly the same as the teen version except the highlighting of the celebrity talent was swapped for emphasizing the scope of the movie: "It's ''so'' big, ''so'' exciting, you'll have to see it twice to take it all in!"; the other was narrated by Victor Caroli (with the "you'll have to see it twice" claim from the other ad tacked to the end) and focused on selling the intrigue of the movie's various plot points. Several different versions of each campaign's TV spot were produced, updating the amount of time to go until the movie's release. While recordings of every combination of length, "campaign" and "days to go" have not been found, we've listed everything that has been found in the table below:
{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|Opens August 8 Teen||0:60||https://www.youtube.com/watch?v=DYt28T7n1Mc
|-
|Opens August 8 Teen||0:30||https://www.youtube.com/watch?v=lyw0Yn6ttpk
|-
|Opens in four days Kid 1||0:30||https://www.youtube.com/watch?v=ES2XjRhQ_eY
|-
|Opens in four days Kid 2||0:30||https://www.youtube.com/watch?v=4XSgsgDjZt0
|-
|Opens in three days Kid 1||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=235
|-
|Opens in three days Kid 2||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=143
|-
|Opens tomorrow Teen||0:60||https://www.youtube.com/watch?v=1IbpFqBXKxg
|-
|Opens tomorrow Teen||0:30||https://www.youtube.com/watch?v=h2jn1SCYKY0
|-
|Opens tomorrow Kid 1||0:30||https://www.youtube.com/watch?v=lszfvuRcG68
|-
|Opens today Kid 1||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=69
|-
|Now playing Teen||0:60||https://www.youtube.com/watch?v=XdR5fKht5LY
|-
|Now playing Teen||0:30||https://www.youtube.com/watch?v=eoCH1L7vE5Q
|-
|Now playing Kid 2||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=107
|-
|}

{{anchor|Ultimate TF Sweepstakes}}
*'''[[The Ultimate Transformers Sweepstakes]]''' [https://www.youtube.com/watch?v=JtsO0cT_y8o Los Angeles], [https://www.youtube.com/watch?v=DYt28T7n1Mc&t=266 Cleveland]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Victor Caroli and various local announcers.
: Notes: Victor Caroli promotes the movie and tells us all about the prizes we can win by sending a self addressed stamped envelope to the address given by the local announcer.
: ''Byeond good, beyond evil, beyond your wildest imagination! Transformers: The Movie. A new evil threatens the galaxy in the hottest summer adventure ever! Be part of it! Enter our "Ultimate Transformers Sweepstakes". Grand prize is this stereo cassette player plus movie souveneirs! Over a hundered winners get movie soundtracks or the hit single "[[The Touch]]". Get this bumper sticker just for entering. Send a self addressed stamped envelope to <local TV station's P.O. Box address>. Transformers: The Movie, opens everywhere August 8th, rated PG.''

{{anchor|TFTM Sweepstakes}}
*'''[[Transformers: The Movie Sweepstakes]]''' [https://www.youtube.com/watch?v=v6i0DkvD2fc 45 sec]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Unknown.
: Notes: A narrator tells us about the prizes we could win if we enter the Transformers: The Movie Sweepstakes and how to enter the contest. This contest was sponsored by [[Hasbro]] and [[Nickelodeon]].
:''The battle between the Autobots and Decepticons reaches its ultimate climax this summer on the big screen and when it's all over...'' Optimus Prime: "One shall stand, one shall fall" ''A new Transformer will become the chosen one and you can be the chosen one too when you enter and win the 'Transformers: The Movie' Sweepstakes. Grand prize is a complete home entertainment system featuring color TV, stereo component system and more! Plus an album collection from [[Scotti Bros. Records]] and Tapes featuring the [[The_Transformers:_The_Movie_-_Original_Motion_Picture_Soundtrack|soundtrack to the Transformers movie]]. And an actual drawing right from the movie! All it takes to win is a postcard with your name, address, age and phone. Send it to the Transformers: The Movie Sweepstakes P.O. Box 1286 New York, New York, 10116 and get it here by August 21st. Five first prize winners get a Transformers: The Movie collection of robots from Hasbro. Fifty second prize winners get a one year subscription to the Transformers comic book from Marvel. Enter and win the Transformers: The Movie Sweepstakes from Hasbro and Nickelodeon, the place where only kids win!''

{{anchor|Mystery Transformer Contest}}
[[File:Mystery Transformer Contest puzzle.jpg|right|upright=1.1|thumb|Oooh, oooh, I know the answer! It's Unicorn!]]
* '''[[Mystery Transformer contest]]''' [https://www.youtube.com/watch?v=aLpOYT__UvY 30 sec]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Unknown child.
: Notes: A word scramble of a Transformer name is shown on the screen with several letters shown in their correct place below it. A kid tells us that if you send a postcard with the correct answer on it, you can win various prizes. The prize pool seems to be a combination of the first and second place prizes from the "Transformers: The Movie Sweepstakes and the grand prize Transformers party from the "[[Prizes in Disguise]]" contest, along with a television, VCR and a collection of [[Family Home Entertainment|Transformers videotapes]]. The ad features an ''incredibly'' laid back easy listening tune that is in sharp contrast to the dynamic animation shown from the movie and removing any sense of urgency for getting one's contest entry in.
: ''To enter, just spell the name of the movie's big mystery Transformer. Here are some clues. ONce you've figured out the name, write it down on a postcard along with your name, age, address and home phone number and send it to "Mystery Transformer", P.O. Box 797, New York, New York, 10185. You could win the grand prize of your very own Transformers party with live Transformers as the guests of honor. You'll also get a video entertainment system with a TV, a VCR and Transformers videocassettes. Five first prize winners get their very own collection of twelve Transformers robots and fifty second place winners get a year's subscription to the Transformers comic book. Keep your eyes open for more clues here on the USA Network Kid's Club!''

===Toys===
{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
[[File:1986 Comm Skywarp and Cyclonus.jpg|right|upright=1.1|thumb|So does this mean [[Bombshell (G1)|Bombshell]] [[Cyclonus (G1)/Generation 1 cartoon continuity#Who is Cyclonus?|became Cyclonus]]?]]
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=Q9yerQ_sW3U&t=60 30 sec]
: Animation: A running battle in the desert with each character charging in and quipping as the narrator identifies him.
: Narration: Victor Caroli.
: Kidmation: Kid face to generic Galvatron face.
: Toy segment: Rodimus Prime drives along a dirt road in front of a dirt wall. A starburst transition leads us to Rodimus in robot mode standing on a mound of dirt. Next is a jumpcut sequence of Rodimus' trailer being transformed to base mode and then Rodimus is placed behind the gun mount. Cut to a side by side of Cyclonus and Scourge being flown in robot mode front of a rock wall before a transition into Rodimus being flown in robot mode from the other direction. The segment ends with the Kidmation.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line. Kup and Blurr's voices are provided by [[John Stephenson]] and [[John Moschitta]]; and while Scourge is voiced by his usual actor [[Stan Jones]], Cyclonus's voice for this spot is unknown.
: ''And new Autobots join Optimus Prime. Kup,'' "Reminds me of the battle of Beta Four." ''Hot Rod,'' "Watch my smoke." ''And Blurr.'' "Nowyouseeme. Nowyoudon't." ''And these are the new Decepticons, the evil Cyclonus'' "I'm spoiling for a fight." ''and Scourge.'' "No one escapes the Sweeps." ''But soon a new Autobot leader will arrive. Introducing Rodimus Prime. '''No one''' can take on the Decepticons like Rrrrrodimus Prime!'' {Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Ultra Magnus}}
[[File:Ultra Magnus G1 Commercial.jpg|right|upright=1.1|thumb|You've heard of Elf on a Shelf, now get ready for Tape Player Man on a Teletraan!]]
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=vTVK024J5aY 30 sec]
: Animation: Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: Narration: Peter Cullen as Optimus Prime and Victor Caroli.
: Kidmation: Kid face to generic Ultra Magnus face.
: Toy segment: Hot Rod, Smokescreen, Tracks, and Red Alert are loaded in order top to bottom onto Magnus' carrier mode, with a zoom in on the lower level. A close up on Magnus rolling fully loaded past a rockwall is followed by a different angle showing that Magnus is being rolled along an unpaved cliffside road. Mimicking the animation, he runs into the Combaticons (this time it's Swindle, Brawl and Vortex) and knocks them off the edge. The segment ends with a jumpcut sequence of Ultra Magnus' transformation to robot mode and a very short repeat of Ultra Magnus barrelling through the Combaticons.
: Notes: [[Blaster (G1)|Blaster]] gets his [[Buster Jones|normal voice actor]] this time around. Ultra Magnus' voice is provided by his season three voice actor, [[Jack Angel]]. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]].
: "Decepticons are attacking our launch site. Where's Prime?" Blaster: "He's on Cybertron. It's up to you, Ultra Magnus." Ultra Magnus: "Autobots, transform and mount up." {When Ultra Magnus rolls - into action - he takes on Decepticons - like no one else can.} Optimus Prime: "Meet Ultra Magnus. As car carrier he can transport four Autobots into battle, but once there he tranforms into my powerful Autobot commander." {The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''
:*'''Ultra Magnus''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=150 30 sec] - Slightly shortened to squeeze in a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Peter Cullen as Optimus Prime. :''And coming this summer, Transformers: The Movie.'' Optimus Prime: "You've never seen anything like it."

{{anchor|Ultra Magnus and Galvatron}}
[[File:Ultra Magnus and Galvatron G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=d99MHJ-UD-U 30 sec]
: Animation: Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: Narration: [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: Kidmation: Kid face to Galvatron face.
: Toy segment: A jumpcut transformation sequence of Galvatron going from cannon to robot is followed by a zoom in on his head as his electronic lights and sounds are demonstrated. A clip of Ultra Magnus' loaded carrier mode (re-used from the previous ad) rolls into a ball before expanding into a clip of Ultra Magnus being flown in robot mode (also re-used from the previous ad). Cut to two boys battling with Galvatron's electronics activated and the toys held awakardly above and behind them. Back to the reused loaded Magnus carrier mode clip which does a confetti like transiton to a still shot of Magnus in robot mode standing on a dirt plateau. Galvatron's light and sounds are demoed again, this time in cannon mode before ending with a bordered spray transition to a still shot of Galvatron's robot mode in front of a rock wall.
: Notes: Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Ultra Magnus' voice is again provided by Jack Angel. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact that Galvatron IS Megatron. For whatever reason, Galvatron firing at Magnus in cannon mode is repeated twice.
: {Ultra Magnus!} Optimus Prime: "The courageous Ultra Magnus is a born leader." Ultra Magnus: "We meet at last Galvatron." Galvatron: "And it will be the last time we meet." Megatron: "And Galvatron is Ultra Magnus's sworn enemy." {The Transformers! Robots in disguise.} Megatron: "Galvatron transforms from laser cannon to fighting robot." Optimus Prime: "And Ultra Magnus transforms from huge car carrier to Autobot Commander." {The Transformers! More than meets the eye.} ''The Transformers. Each sold separately. From Hasbro.''
: *'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=210 30 sec] - A shortened version of the previous ad which uses a more generic version of the 1986 theme music and includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=UqSDxJxcYOM 30 sec]
: Animation: Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: Narration: Peter Cullen as Optimus Prime describing Springer, Frank Welker as Megatron gleefully describing Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol) and [[Victor Caroli]].
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Wreck-Gar is rolled up a dirt incline in front of a rock wall, leading into his jumpcut transformation sequence. Similarly, Springer arrives in car mode on a dirt platform before going through a jumpcut transformation sequence. The segment ends with two kids battling it out with the toys, standing over a dirt platform.
: Notes: Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron aside from affecting a British accent; his lines are rearranged snippets taken from his lines in the movie. Wreck-Gar's treatment as a Decepticon may have been another attempt to avoid spoiling the plot of the movie à la treating Galvatron as a separate character from Megatron.
: Optimus Prime: "His spaceship destroyed by Decepticon fire, Springer, the toughest of the Autobot Triplechangers, crash lands on planet Junkion." Wreck-Gar: "Hurry, hurry, operators are standing by. No welcome wagons. Hello Stranger!" {The Transformers! More than meets the eye.} Megatron: "Junkion Wreck-Gar transforms from motorcycle to robot." Optimus Prime: "And triplechanger Springer transforms from car to helicopter to robot." {The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Sharkticon}}
[[File:Sharkticon G1 Commercial.jpg|right|upright=1.1|thumb|If Wheelie's friends you harm, farewell you say to arm!]]
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=55nfsUkXpUc 30 sec]
: Animation: Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo despite [[Frank Welker]] still voicing him) arrives to help.
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: Starts with two kids shoving their Sharkticons into the camera. Hot Rod and Kup drive through a rocky diorama meeting up on pile of dirt from which they are uncerimoniously shoved off by the Sharkticons. The segment ends with a jumpcut transformation sequence.
: Notes: Once again, the Hot Rod toy is the prototype magenta color. The toys are consistently referred to as "Sharkticons" and the individual name "[[Gnaw (G1)|Gnaw]]" is never used.
: Optimus Prime: "What could be more terrifying than being Kup and Hot Rod stranded on an alien planet battling the merciless Sharkticons?" "Wheelie say, find friends today!" {The Transformers! More than meets the eye.} Megatron: "Meet the Sharkticons!" {Autobots never faced an evil force worse than the terror of - the Sharkticons! The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=HNUDoRsDb54&t=7 Opens in three days],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=46 Opens in two days],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=85 Opens today],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=124 Now playing] - A shortened version of the previous ad with Wheelie and Megatron's lines omitted to make space for a movie plug.

{{anchor|Aerialbots and Stunticons}}
[[File:G1commercial menasor vs superion.jpg|right|upright=1.1|thumb|]]
*'''Aerialbots''' and '''Stunticons giftsets''' [https://www.youtube.com/watch?v=FQiEEJx7PCM 30 sec]
: Animation: The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: Production code: (animation) MP 1115, Spot 250
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Bucktooth kid with "freaky green glowing" eyes. Re-used from the third version of the Blaster commercial
: Toy segment: Still frames of each of the Aerialbots' alt modes flip around and zoom out into place in a collage of Aerialbot robot modes. This is followed by a jumpcut assembly of Superion and Superion flying in front of a wall. After the Kidmation, a kid pops up from behind a rock holding Menasor and engages in battle with a second kid holding Superion.
: Notes: This ad was filmed on a "rocks and dirt in front of a house in the Southwestern US" set but a different one from any of the previous ones. Megatron's dialogue is rather strange switching from narration to ordering the Stunticons to attack as though they can hear him. Megatron's dialogue also includes one hell of a sentence fragment: "Only the Stunticons!" ...only the Stunticons ''what?''
: Optimus Prime: "Look, the Aerialbots!" Megatron: "Look, the Stunticons!" Megatron: "Only the Stunticons!" Optimus Prime: "Only the Aerialbots have this kind of teamwork." Megatron: "Stunticons attack!" {Aerialbots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} Kid 1: "Nobody can stop Menasor!" Kid 2: "Except Superion!" ''Stunticon and Aerialbot giftsets sold separately. From Hasbro.''
:* '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=E2YyQowyjZI 30 sec] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys. Like with the 1986 versions of the previous year's Dinobots and Constructicons/Devastator ads, the Kidmation is changed to the 1986 one with a kid's face fold morphing into an Ultra Magnus-like generic robot.
:* '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=vWaG1QPOpF0 30 sec] - A shortened version of the ad with a [[Decoy]] stinger added to the end. This version would have run in 1987.

{{anchor|Bruticus and Metroplex}}
[[File:Bruticus and Metroplex G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=5M125dfwquM 30 sec]
: Production code: (animation) MP 1115, Spot 257
: Animation: The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
:Kidmation: Kid face to Galvatron face.
:Toy segment: Rocks pull away and the camera zooms in (with jumpcuts halfway through) to reveal Metroplex sitting in base mode on a small rock platform. As Prime describes Metroplex's modes we jump to a shot of his battlestation mode, a jumpcut transformation sequence and Metroplex flying by the ol' rock wall in robot mode. The Combaticons get the bum's rush by comparison. Their portion consists of a close up of Onslaught that zooms out to show all five Combaticons in vehicle mode on a dirt area then a very quick jumpcut assembly of Bruticus. After the Kidmation, we get a closeup of Bruticus flying that leads to two kids transforming Metroplex from city to battle station to robot in another very quick jumpcut sequence. The segment ends with a brief shot of the two kids battling with Metroplex and Bruticus.
:Notes: Once again, Megatron switches between narration and giving orders, this time doing it mid-speech. The Combaticon toys used have the same early sticker set that appeared in their original stock photos with a square black sticker in the middle of the Bruticus chestplate, round stickers on the upper "wings" of the chestplate, white stickers on the lower wings, Onslaught's thigh stickers having different colors and Swindle's chest stickers having yellow rectangles instead of blue. The jumpcut assembly of Bruticus appears to have been cutoff early (or perhaps they just missed a step) as his head is never placed over Onslaught's.
: Megatron: "Only ''we'' have a military attack group like the Combaticons. Transform Combaticons and attack the new Autobot city!" {The Transformers! More than meets the eye.} Optimus Prime: "Autobots, this is our new city Metroplex! It can transform into a battle station and then transform again into the giagantic Metroplex himself." Megatron: "But the ''Combaticons'' can combine to form ''Bruticus!''" {Robots in disguise.} Kid 1: "Decepticons attack!" Kid 2: "Transform Metroplex!" {The Transformers!} ''Each sold separately. From Hasbro.''
:*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=TeFLnk9TO2s 30 sec] - Slightly shortened to include a plug for the movie.

{{anchor|Defensor and Trypticon}}
[[File:Protectobots and Trypticon G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=Q9yerQ_sW3U&t=212 30 sec]
: Production code: (animation) MP 1139, Spot 309
: Animation: The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: Starts with a zoom in on Trypticon's city mode on a platform in a rocky area, similar to the Metroplex one but sans revealing rocks and jumpcuts. Afer a jumpcut transformation sequence to Trypticon's battlestation mode, a collage of the Protectobots flying in robot mode warps into a ball and then unwarps into Defensor flying. After a brief snippet of animated Defensor firing, we see Trypticon's head rotate around to complete his transformation to dinosaur mode and a clip of Trypticon breathing fire. After the last bit of animation, two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor via his motorized walk.
: Notes: The area where Trypticon's toy is shown in city mode is more desolate than the one in the Metroplex ad, with what looks to be several "stumps" of trees cut down at the three foot/one meter height range in the background.
: Optimus Prime: "That's it, Trypticon, the new Decepticon city." Hot Spot: "It's enormous!" First Aid: "That never stopped the Protectobots before!" Astrotrain: "Transform Trypticon!" Megatron: "The awesome new Decepticon city Trypticon can transform into an incredible battle station." Kid: "Transform the Protectobots!" Optimus Prime: "But the Protectobots can transform into Defensor!" Megatron: "''But'', Trypticon can transform again into a dinosaur!" {The Transformers! Robots in disguise.} ''The Transformers. Batteries not included. From Hasbro.''

{{anchor|Predacons}}
[[File:Predacons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Predacons''' [https://www.youtube.com/watch?v=lD9CXVN59pw 30 sec]
: Production code: (animation) MP 1138, Spot 296
: Animation: The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]] before flying fist first into the camera.
: Narration: Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Headstrong, Tantrum and Divebomb each get a jumpcut sequence where a shot of them flying in robot mode peels back from the center to reveal their alternate mode shoved into the camera. The last alternate mode still, Divebomb's, pans back to become the center of a collage of Predacon alternate modes. The collage rolls into a spinning cylinder before unrolling into Predaking flying in front of a rock wall. After the Kidmation, Snarl (at an angle reminiscent of Jazzy Jeff being physically tossed out of the house on ''{{w|The Fresh Prince of Bel-Air}}'') and Grimlock are shown flying in front of rock wall in separate shots. Predaking flies in from the other direction and the kid holding him clashes with another kid holding Swoop. The remaining four Dinobots sit idly below on a dirt platform.
: Notes: [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots. He did make it into the toy footage though. Sludge also gets his first toy segment appearance.
: Megatron: "Few Decepticons can stand up to the Dinobots, but the Predacons can! The Predacons not only transform into robots but into one gigantic robot! Predaking!" {The Transformers! More than meets the eye.} Kid 1: "Transform the Predacons!" {The Transformers! Robots in disguise} Kid 1: "It's the Dinobots!" Kid 2: "Can't stop Predaking!" ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Sky Lynx}}
[[File:Sky Lynx G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Sky Lynx''' [https://www.youtube.com/watch?v=VUGVqoAnISI 30 sec]
: Animation: Predaking smashes through a mountain to attack the Dinobots. [[Slag (G1)|Slag]] notices Predaking and [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:Narration: Peter Cullen as Optimus Prime and Victor Caroli.
:Kidmation: Kid face to generic Magnus face.
:Toy segment: Sky Lynx's shuttle component flies through the air before a jumpcut docks it on his transporter half. We then get a jumpcut transformation sequence showing the shuttle converted to bird, the Lynx mode of the transporter half, and finally the combined form. After Kidmation, a kid swoops down Predaking onto the dirt platform where Sky Lynx's combined from stands. After Predaking lands, Sky Lynx "stops" him by slowly walking into him.
:Notes: Impressively, in the clip of the shuttle being docked onto the crawler transporter, the transporter is moving the entire time. Like the Ultra Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] ([[Neil Ross]]) and Grimlock ([[Gregg Berger]]) both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)
: Slag: "Look, it's Predaking!" Grimlock: "Me Grimlock think we in big trouble!" Slag: "Not to worry, here comes Sky Lynx!" {The Transformers! More than meets the eye.} Optimus Prime: "Meet Skylynx. This ferocious motorized Autobot triple changes from space shuttle...to bird and lynx and then combines to form Sky Lynx." Kid 1: "Predaking's attacking." Kid 2: "Sky Lynx'll stop him!" ''The Transformers. Batteries not included. From Hasbro.''

{{anchor|Sandstorm, Broadside, Octane}}
[[File:Autobot Triple Changers G1 Commercial.jpg|right|upright=1.1|thumb|It's a flying car! Be impressed damn it!]]
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=lLdaJE0wZ24 30 sec]
: Production code: (animation) MP 1138, Spot 295
: Animation: [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over water and land. This ends with Sandstorm driving off a ramp-like cliff and transforming into a helicopter to take on Astrotrain and Blitzwing alongside Broadside in jet mode.
: Narration: [[Victor Caroli]]
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Sandstorm's buggy mode rolls along a ridge as the narrator starts naming off his modes and we get jumpcuts to his other two modes flying. Broadside's aircraft carrier mode rests on the same ridge as his transformations are named and shown flying. We then get a transition to a scene of two kids swooping the Autobot triple changers in robot mode down on Octane in tanker mode as third kid drives him along the same ridge we saw earlier. A jumpcut shows a close up on Octane's tanker mode rolling on the ridge followed by cuts to shots of his other two modes flying while Caroli names them. The last Octane shot gets sucked into the center of the screen to transition to another battle scene with the three kids.
: Notes: The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Pinned down one time too many by Astrotrain and Blitzwing, the Autobots build their own triple changers.'' {Autobot - triple changers battling - the triple changers of - the Decepticons!} ''Triple changer Sandstorm transforms from dune buggy to copter to robot and Broadside transforms from carrier to jet to robot, to fight Decepticon triple changer Octane who transforms from tanker to jumbo jet to robot.'' {The Transformers! Robots in disguise.} ''The Transformers. From Hasbro.''
:*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=tjyz7sQE1yU 30 sec] - An edited version of the previous spot with the animated segment shorted in order to fit in a tail-end plug for the movie.

{{anchor|Battlechargers}}
[[File:Battlechargers G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=angd3rL-X1M 30 sec]
: Animation: Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms with a green grid effect and fires.
: Narration: Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: The Battlechargers and pulled back and released. This causes a kid to whip his head around to follow them as they zoom along and transform upon a black floor with a futuristic white grid pattern. The transformation is immediately repeated with streaking effects comprised of a trail of the toys' upper torsos. This is followed by Runamuck being released to zoom and transform on his own. We then get a different clip of both toys being pulled back and released, with a longer lengthwise look at the toys' vehicle modes rolling along before cutting to the front end angle for the transformation. Again the transformation is repeated with the trailing effect but instead of the kid whipping his head around, he's merely follows with his eyes. We then see Runabout pulled back with highlighting and smoking effects added to his wheels. The kid whips his head around again to see Runabout transforming with the trailing effect. We then get a sequence of jumpcuts starting with a closeup of Runabout's head before switching to shots of Runamuck's gun being equipped and then Runabout's. The last cut is to a shot of Runabout being converted to car mode. Hot Rod flashes across the screen as we see two kids rolling the Battlechargers. One of them yells "It's the Autobots!" as we see two kids approach holding the aforementioned Hot Rod and...Scourge? "Battlechargers attack!"
: Notes: The set from the Jumpstarters and Omega Supreme ads is back.
: Megatron: "Look! It's Ultra Magnus and the Autobots. Battlechargers attack!" {Nobody jumps into action - faster than - Battlechargers!} Megatron: "My Battlechargers will crush the Autobots!" {Nobody jumps into action - faster than - Battlechargers! More than meets the eye. The Transformers! Robots in disguise.} Kid 1: "It's the Autobots!" Kid 2: "Battlechargers, attack!" ''The Transformers. Sold separately. From Hasbro.''

===Cartoon===
*'''Cartoon promo 1''' [https://www.youtube.com/watch?v=D6G_iHzhgFA 30 sec]
: Animation: Various Season One and Two excerpts.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Uses the season three/season four theme.
: Megatron: "I have a plan to finish all the Autobots!" {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} ''The incredible story of the Transformers continues as heroic Autobots battle evil Decepticons every Monday through Friday.'' Megatron: "We'll be waiting!" {The Transformers! More than meets the eye.}

*'''Cartoon promo 2''' [https://www.youtube.com/watch?v=wc8UH4nDY3k 30 sec], [https://www.youtube.com/watch?v=0-8aub2UX1k 10 sec]
: Animation: Various Season Two excerpts.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Uses the season three/season four theme.
: Onslaught: "Annhilate the Aerialbots!" Optimus Prime: "Not if we can help it!" {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} ''It's the incredible adventures of the Transformers. '''Watch''' as heroic Autobots bravely battle evil Decepticons every Monday through Friday. Don't miss a single day!'' {The Transformers! More than meets the eye.}

*'''EMERGENCY AUTOBOT ALERT''' [https://www.youtube.com/watch?v=Y2_vaeTp1qQ 10 sec] – Excerpts of Optimus Prime at Moonbase 1 and Prime vs. Megatron, soundtracked with a Peter Cullen as Optimus Prime narration that is uncharacteristically arrogant.
: Notes: This promo reassuring traumatized fans that Optimus Prime would return was shown as early as the first airing of "[[Starscream's Ghost]]" on [[October 2]], 1986, less than two months after the release of ''The Transformers: The Movie''.
: Optimus Prime: "Heroes never die. I, Optimus Prime, can never be conquered!" ''Catch the surprise return of Optimus Prime. Coming soon to The Transformers.''

=== Other ===
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=5UUwi2uSUQE 30 sec]
: Animation: Jazz and Cosmos land on a plateau and request that the dark blobs moving below identify themselves. Spike replies that it's him and some friends. Jazz, Cosmos, Tracks and Smokescreen shine their lights to reveal that it is in "Spike and friends" and they are wearing Transformers reflective patches. Spike and his friends subsequently follow Cosmos into the Autobot base.
: Narration: Victor Caroli.
: Kidmation: Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: Notes: The appearance of Tracks and Smokescreen is a bit more than the cameo in the background of a single shot it would initially appear to be. The shot of Spike and friends being illuminated has beams of light coming from five different directions which means that Tracks and Smokescreen must be joining in. But that's only four Autobots which means a fifth unidentified Autobot must be there as well. Between the animation and the Ultra Magnus Kidmation we get a quick shot of a kid turning to face the camera (and a spotlight) while wearing a sweatshirt covered in relective patches while standing in front of a white picket fence. The lighting is dim outside of the spotlight, presumably to highlight the patches and echo the nighttime setting of the animated segment. After the Kidmation, we see two other kids (one in a solid red shirt the other in a white shirt with red sleeves) standing in front of a peg wall of 1985 and 1986 Minibots. One of them grabs a [[Seaspray (G1)|Seaspray]] and turns to look at the back, alongside his friend looking at the back of [[Swerve (G1)|Swerve]]. When he turns it is revealed that behind them is a set of shelves containing larger Transformers. The top shelf has [[Soundwave (G1)|Soundwave]] along with a number of each of the four [[Insecticon (G1)|Deluxe Insecticons]]. The middle shelf is full of Jetfires while the bottom shelf has Omega Supreme. Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen. Next we see a kid wearing a blue sweatshirt over a dress shirt (different kid from the first segment) run into a room holding carded Swerve and [[Skydive (G1 Aerialbot)|Skydive]] to announce to the kid in the red shirt from the previous segment: "I got a free reflective patch!". Cut to the night time fence scene from the first segment and the second blue shirted kid and the other kid from the store segment show off their Superion and Omega Supreme patches on their shoulders while yelling out the character names. After this we get a demonstration of a Blitzwing patch being ironed onto some sort of black fabric. As the narration goes on to talk about the prizes, we see scenes of a kid's birthday party in a wooded area with performers in Thundercracker and Jazz costumes (similar if not identical to those from the [[The Transformers Universal Studios Tour|Universal Studios Tour]]), a kid talking into the [[Enemy (G1)|Electronic Voice Changer]], and the same [[stock footage]] of the Action Cards from the 1985 ad stingers. The ad ends with a scene of kids running up to the peg wall to grab Transformers. This wider shot reveals that in addition to Minibot pegs there is also a column of Stunticon and Aerialbot limbs. This ad is INCREDIBLY consistent in featuring the patches. EVERY single kid visible in the ad, animated and live action, has at least one patch on their shirt. This even includes the party scene and the kid using the voice changer! While Spike and the friend to his left have Autobot patches (Ultra Magnus and Omega Supreme, respectively), the friend on the other side has a Blitzwing patch! Since all three follow Cosmos into the base, the Autobots must not have held it against him.
: Cosmos: "Who goes there?" Spike: "Spike and friends!" Jazz: "Shine a light on them, they're wearing Transformers reflective patches." Cosmos: "Okay!" {The Transformers. Robots in Disguise!} ''In the Transformers Prizes in Disguise game everyone's a winner!'' "I got a free reflective patch!" "Superion!" "Omega Supreme!" ''And eight more. And your patch may disguise an instant prize, like a party with life-sized Transformers or electronic voice changers.'' "Robots in disguise." ''Or Transformers Action cards. Get Transformers reflective patches and game details '''free''' in specially marked packages. From Hasbro.''

*'''Funpals [[Underoos]]''' [https://www.youtube.com/watch?v=8yfAVsrwY7M 30 sec]
: Kidmation: Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: Notes: The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

{{anchor|CookieCrisp}}
[[File:Cookie Crisp Jazz Commercial.jpg|right|upright=1.1|thumb|]]
*'''Cookie Crisp "Transformer Game" giveaway''' [https://www.youtube.com/watch?v=VJ4_yzDH98Q 30 sec]
: Notes: A standard mid-80's [[Cookie Crisp]] ad with a stinger promoting the giveaway of [[Jazz (G1)/toys|Jazz]] action figures. The figure shown in the ad appears to be the same as the figure that would be sent out, having modified door stickers and lacking the other Martini Racing decals. The stinger features a kid in a featureless room playing with his Jazz figure, racing it down the middle of a large table on what looks to be a paper mockup of a white road with yellow and red stripes in the center. After racing it, he transforms Jazz and moves him around in various ways. The kid stops in the middle of playing with Jazz to look surprised as he pulls out a game piece from a box of Cookie Crisp.
: Kids: "The Cookie Crook!" Cookie Crook: "Just checking the traffic." Cookie Cop: "Cookie Crook! This scheme to get Cookie Crisp isn't taking off!" Cookie Crook: "Can you blame me? It looks like little chocolate chip cookies!" Cookie Cop: "And it's part of this complete breakfast." {If you like cookies, you'll love Cookie Crisp!} ''You could be an instant winner of a Jazz Transformer. Millions will enter, twenty-five thousand may win. There's a free game card in specially marked boxes of Cookie Crisp cereal. Or write to post office box eighty-five twelve Westport, Connecticut, O-five-six-eight-eight-eight.

==1987==
Even with the cartoon being limited to just [[The Rebirth|three new episodes]] 1987 did not see a significant drop in new toy commercials, boasting eleven ads of its own. While evidence of 1986 ads being continued into 1987 is scant, there is known to be a decoy stinger version of the [[#Aerialbots and Stunticons|Aerialbots and Stunticons ad]]. As a result of the cartoon's cancellation, the animated segments from 1987 to the line's end in 1990 pretty much all depict seperate microcontinuities or, if you prefer, one large one. Concepts exclusive to the 1987 ads include: The Autobot and Decepticon Headmasters having entirely different heads before becoming Headmasters, Galvatron being the creator of the Horrorcons, Punch seemingly playing both the Autobots and the Decepticons (as opposed to being an Autobot spy), and the Monsterbots having been created as the result of an Autobot lab accident. Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments. The ads moved away from showing the kids on screen, instead opting to show only their hands holding the toys more often than not. The Kidmation has changed again, this time all ads used the same segment of a kid jumping in the air and flipping, turning into a stop-motion Ultra Magnus as he does so. The animation for these ads also start becoming more and more anime-like in their designs and animation style from here on out (think [[Transformers: The Headmasters (cartoon)|the Headmasters anime, but with better and more expensive animation]]). Likely due to animator influence from series regular [[Satoshi Urushihara]] and his partner Kinji Yoshimoto, who by this point were both working with another Japanese animation house, AIC (Though whether or not the studio also assisted with the ads is currently unknown).

[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
Appropriately, given the events of [[The Transformers: The Movie]], no longer are Optimus Prime and Megatron narrating the ads and describing the new characters/toys. Instead, those descriptions were now mostly given via discussions between Ultra Magnus and Rodimus Prime or ranting by Galvatron (either explicitly to Cyclonus or to an implied unseen and unheard Decepticon underling). Existing major characters continued to have speaking lines in the animation, but new, more minor ones like Hun-Grr, Punch and even unnamed generics began to get some speaking lines. Either due to budget limitations or the fact that most of these characters had few, if any, appearances in the cartoon thanks to the truncation of Season Four, they were not reprised by their series actors. Who the other actors were is largely unknown, but at least a handful of lines over the remainder of the line's run were recorded by voice director [[Wally Burr]]. This year would also mark the departure from using the cartoon theme song for the jingle. Again this likely related to the truncation of Season 4, with it re-using the Season 3 theme song. Instead, a brand new jingle was created that still utilized the taglines and feel of the earlier songs but put its own spin on it: "The Transformers! More much more than meets the eye! The Transformers! Robots in disguise!". The beginning would be modified for the year's two major subgroups, the [[Headmaster (technology)|Headmasters]] (Head. Mas. ter. Trans. Formers!) and the [[Targetmaster (technology)|Targetmasters]] (Target-master Transformers!). The Targetmaster version even had its own completely unique universe describing the gimmick: "Two Transformers out of one! The vehicle transforms and so does the gun!".

Cartoon advertising seems to have been limited to promoting the episode [[The Return of Optimus Prime, Part 1|The Return of Optimus Prime]] as nothing has turned up so far for the Rebrith. This is unusual for the original series as no other episode got a dedicated promo, suggesting that Hasbro ''really'' wanted to get the word out after the backlash from [[The many deaths of Optimus Prime|Prime's death]]. Commercials were run for both the actual two days of airing as well as the entire week of airing. They even went so far as to have a stinger at the end of several episodes promoting the impending "surprise" return of Optimus Prime.

===Comics===
{{anchor|Headmaster comic book}}

[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=dbD3lRa5YVY 30 sec]
: Production code: MP 1163, Spot 346
: Animation: The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: Narration: Victor Caroli.
: Notes: Features completely random, made-up heads for the pre-Headmaster robots.
: ''In the midst of the Cybertronian war, special mission teams of Autobots and Decepticons blasted their way to planet Nebulon. There, the powerful Transformers let the intelligent Nebulons become the heads of their robots.'' {Head. Mas. ter. Trans. Formers! More, much more than meets the eye!} ''But the Headmasters were still Autobots and Decepticons and fierce new battles erupted. Follow the adventures of the Headmaster Transformers and the equally incredible Targetmaster Transformers in Marvel Comics.''

=== Toys ===
{{anchor|Headmaster Autobots}}
[[File:Autobot Headmasters G1 Commercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=bDlcUdHUyn4 30 sec]
: Animation: The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: Narration: Victor Caroli, [[Hot Rod (G1)|Rodimus Prime]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of nearly incomprehensible lines.)
: Kidmation: A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: Toy segment: With "lightning" flashing, [[Arcana]] is removed from Brainstorm's cockpit, transformed to head mode and plugged in, revealing the readout of his power. Two halves of the next scene flip up to reveal a top down view of Highbrow and Brainstorm flying. The center pulls out to all four corners for the next transition, this time we have Brainstorm and Highbrow landning on a rocky step above Hardhead and Chromedome. A lightning animation is used to suddenly reveal the Autobots' robot modes. Kidmation is next followed by a replay of Arcana being plugged into Brainstorm. The ad ends with Highbrow and Hardhead knocking down Weirdwolf and Skullcruncher.
: Notes: Ultra Magnus and Rodimus Prime's voices are provided by their usual series actors [[Jack Angel]] and [[Dick Gautier]]. The ad starts with a practical effects asteroid, which has a hole in the middle of it, flipping over and over as it zooms past the camera to reveal a burning CGI sun behind it.
: "Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Ultra Magnus: "Look, it's the Headmaster Autobots!" Rodimus: "Incredible!" Ultra Magnus: "Yes, the driver of the vehicle actually becomes the head of the robot." {Head. Mas. ter. Trans. Formers! More, much more than meets the eye! The Transformers! Robots in disguise.} ''Each Headmaster Autobot displays a readout of its power. Nothing's better than going into battle with Headmaster Transformers. Sold separately. From Hasbro.''

{{anchor|Headmaster Decepticons}}
[[File:Headmaster Decepticons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=64oJkiN7bdM 30 sec]
: Animation: At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters, Hot Rod and Blurr. Yes, the "trainer" concept actually made it into animation. They are referred to as trainers by the narration and even carry whips!
: Narration: [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: Kidmation: Kid to stop-motion Magnus toy.
: Toy segment: [[Grax]] is removed from Skullcruncher's mouth and plugged into his chest to reveal his readout. Jumpcut to Midwipe flying before the frame slides over to show Weirdwolf flying...in wolf mode. Both land on the upper level of the same rock Skullcruncher is sitting on. Once again a lightning animation is used to jumpcut to the robot modes in the same location. After the Kidmation, we get a replay of the readout reveal followed by Weirdwolf and Mindwipe taking down Chromedome and Brainstorm.
: Notes: Once again the ad opens with the asteroid bit. The Skullcruncher toy is a prototype version with striped readout bars instead of solid purple.
: Galavtron: "There it is! The secret base of the Headmaster Decepticons! Only with their help can we destroy the Autobots! Look! Yes, the trainer of the beast becomes the head of the robot." {Head. Mas. ter. Trans. Formers! More, much more than meets the eye! The Transformers! Robots in disguise.} ''And each Headmaster Decepticon displays a readout of its power! Nothing's better than going into battle with '''these''' Transformers! Headmaster Decepticons sold separately. From Hasbro.''

{{anchor|Horrorcons}}
[[File:Commercial horrorcons.jpg|right|upright=1.1|thumb|]]
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=SzU5VJJAy4s 30 sec]
: Production code: (animation) MP 1179, Spot 371
: Animation: [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
: Narration: Victor Caroli.
: Kidmation: Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil. This is mainly a scene transition with no "Robots in disguise!" voice or other distinct audio.
: Toy segment: In side by side comparisons, Apeface and Snapdragon land on a rocky area in their flying altmodes, then stand in robot mode and then in beast mode. The Kidmation transitions us to [[Krunk]] being removed from Snapdragon's dragon mode. Krunk is transformed to robot mode then, following a top down shot of Snapdragon's plane mode flying, is removed from the cockpit. Krunk is transformed to head mode and plugged into Snapdragon's chest to reveal the readout of his "Decepticon power". The ad ends with a close up as two kids pit the Horrorcons against Hardhead and Brainstorm in <s>a slapfight</s> battle.
: Notes: In another example of microcontinuity, Galvatron is credited with the creation of the Horrorcons, whereas other media has them sharing the same origins as the other Headmasters. The Snapdragon toy used is a early version, sporting the same striped readout bars as Skullcruncher did in the Decepticon Headmaster ad.
: ''Deep in the canyons of Nebulon, Galvatron creates Headmaster Horrorcons. Fiercest Decepticons of them all.'' {Head. Mas. ter. Trans. Formers! More, much more than meets the eye!} ''With Headmaster Horrorcons, the jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot! And when the head enters the robot's body you get a readout of its Decepticon power.'' Kid 1: "Destroy the Autobots!" Kid 2: "Never!" {Head. Mas. ter. Trans. Formers!} '''''Now''' with Horrorcons! From Hasbro.''

{{anchor|Targetmasters}}
[[File:Targetmasters.jpg|right|upright=1.1|thumb|]]
*'''Targetmasters''' [https://www.youtube.com/watch?v=rNXc6PbcaxA 30 sec]
: Production code: (animation) MP 1163, Spot 344
: Animation: Live-action set of a rocky planet with something crashing into it and causing an explosion. We see more explosions on the planet's surface. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless]].
: Narration: Galvatron, Ultra Magnus, and Victor Caroli.
: Kidmation: Kid flips and becomes stop-motion Ultra Magnus toy.
: Toy segment: As "lightning" flashes, Crosshairs sits on a rocky platform with Pinpointer plugged into his roof. This leads into a jumpcut sequence of first Pinpointer then Crosshairs transforming. Slugslinger and [[Caliburst (G1)|Caliburst]] get the same treatment. We then get a quick battle scene of Slugslinger and Misfire knocking down Crosshairs and Sureshot. The ad ends with [[Spoilsport]] being removed from Sureshot's hood and transformed.
: Notes: While Slugslinger and Caliburst get a brief animated appearance in alt mode as they swoop through between the two sets of Targetmaster/partner battles, Pointblank and Peacemaker get left out completely. Part of the animated footage from this commercial would end up being used in the opening sequences of [[The Rebirth]] three-part mini-series.
: Galvatron: "Surrender Magnus or be destroyed!" Ultra Magnus: "No Galvatron! We too have Targetmaster Transformers!" {Tar-get-master Transformers! Two Trans-for-mers, out of one! The vehicle transforms and so does the guuuun! Tar-get-master Transformers! More much more than meets the eye!} ''That's right, each one becomes two.'' {Robots in disguise.} ''Targetmaster Autobots '''and''' Decepticons sold separately. From Hasbro.''

{{anchor|Sixshot}}
[[File:Sixshot commercial.jpg|right|upright=1.1|thumb|Galvatron got six!]]
*'''Sixshot''' [https://www.youtube.com/watch?v=qcyPXIKa5Bg 30 sec]
: Production code: (animation) MP 1167, Spot 353
: Animation: Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: Narration: Victor Caroli.
: Kidmation: None.
: Toy segment: A jumpcut montage of the final step of the transformation for each of Sixshot's modes. This is followed by three kids talking about how many modes they figured out as the toy spontaneously switches (via jump cutting) between modes on their outstreched hands. A counter is shown in the upper right hand corner as each mode the kids figured out is shown.
: Notes: Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot (while not confirmed, Cyclonus sounds like [[Neil Ross]], and Sixshot like [[Wally Burr]]). Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used. Surprisingly, the kid who got three was able to work out the tank, winged wolf and laser pistol modes but ''not'' the ''robot'' mode.
: Cyclonus: "Autobot attack!" Galvatron: "Sixshot'll stop them. Sixshot's a one robot army! He's a jet fighter." Cyclonus: "That's one." Galvatron: "A rocket car." Cyclonus: "That's two." Galvatron: "He's a tank!" Cyclonus: "Three!" Galvatron: "A winged wolf." Cyclonus: "Four!" Galvatron: "A laser pistol!!" Cyclonus: "Five!" Galvatron: "And a robot." Cyclonus: "That's six!" Sixshot: "Sixshot's my name!" ''There's never been a Transformer like him.'' {The Transformers! More muchmore than meets the eye!} Kid 1: "I can do four." Kid 2: "I got three!" Kid 3: "I figured out five!" ''Sixshot, the most challenging Transformer of them all! From Hasbro.''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Scorponok G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Scorponok''' [https://www.youtube.com/watch?v=YNPdxlcgTxQ 30 sec]
: Production code: (animation) MP 1180, Spot 373
: Animation: Galvatron runs (with comical sped up animation and rapid patter sound effects) down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: Narration: [[Victor Caroli]].
: Kidmation: None.
: Toy segment: Scorponok sits in base mode atop a rocky platform (not unlike Metroplex and Trypticon) as lighting flashes and the platform rotates. The center pulls out to the four corners to reveal a sequence showing off the various features of the base and the intial view of the scorpion mode. The camera never stops rotating through the sequence, even when there's a jumpcut. After all the spinning we see a demonstration of his scorpion legs moving as he rolls along the ground and his capture claws grabbing [[First Aid (G1)|First Aid]]. We then see [[Zarak (G1)|Zarak]] transformed and plugged into the robot mode, showing off his readout. We end on a brief battle scene with a kid walking Scorponok in robot mode towards Computron.
: Notes: Naturally, Zarak is visible running around as Scorponok transforms. It's not clear who's meant to be speaking the first line in the animation. The voice is same one used for one of the Technobots (presumably [[Scattershot (G1)|Scattershot]]) later in the ad, but the wording of the line makes more sense if it's spoken by someone other than a Technobot. On the subject of voices, Galvatron's is provided by Frank Welker as usual but Scattershot's is not quite the same as his normal voice. It is very close though and based upon this and the logical conclusion that the group's leader would be the one to instruct them to combine, Scattershot is most likely the intended speaker. Like the toys used in the other Decepticon Headmaster commercials, Scorponok is an early version with striped bars in his read out. In a nice touch of continuity with the Decepticon Headmasters commercial, Zarak is referred to as Scorponok's trainer by the narration.
:Scattershot(?): "Technobots approaching!" Galvatron: "Transform Scorponok! My triple changer Headmaster base will stop them!" Scattershot: "Form Computron!" Galvatron: "Transform again and destroy Computron!" {Head. Mas. ter. Trans. Formers! More, muchmore than meets the eye!} ''The base has twin towers and ramps to launch cars!'' Galvatron: "Transform!" ''And now it's a beast with capture claws and a trainer who becomes...'' Galvatron: "TRANSFORM!" ''the HEAD of its robot!'' {Head. Mas. ter. Trans. Formers!} ''The Transformers. From Hasbro.''

{{anchor|Technobots and Terrorcons}}
[[File:Technobots and Terrorcons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=2zyc4GgumQA 30 sec]
: Production code: (animation) MP 1167, Spot 352
: Animation: The [[Terrorcon (G1)|Terrorcons]] are on the move on what looks like prehistoric Earth with multiple smoking volcanos in the distance. [[Hun-Gurrr (G1)|Hun-Gurrr]] falls into a pit trap, causing Scattershot to approach and transform but he's interrupted by [[Rippersnapper (G1)|Rippersnapper]] throwing rocks. [[Nosecone (G1)|Nosecone]], [[Lightspeed (G1 Technobot)|Lightspeed]] and [[Afterburner (G1)|Afterburner]] race to the scene and transform, then put up a force field to deflect one of the rocks. [[Sinnertwin (G1)|Sinnertwin]] steps into a snare trap tethered to Strafe. Rippersnapper and [[Blot (G1)|Blot]] back the Technobots up to a nearby base, in front of which appears to be Hun-Gurrr inside a cage. Strafe flies overhead with Sinnertwin still tethered.
: Narration: Victor Caroli.
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: The segment starts with Hun-Gurrr flying in dragon mode in front of a rock wall and then Scattershot flying in jet mode from the opposite direction. Scattershot's weapon is deployed before a jumpcut to two kids playing with one of them swooping Scattershot down on Hun-Gurr. The center pulls out to the four corners to reveal a sequence of close ups of each of the Terrorcon limbs' alt modes. Cutthroat is last, with his panel being zoomed out on as it flips around into place in a grid of the four limbs in robot mode with Hun-Gurr's robot mode super imposed in the middle. The grid turns into a ball and then re-expands to show Abominus flying. A static transition shows us the five Technobot alt modes in the same grid style as the Terrorcons were. The grid rolls into a cylinder then unrolls to reveal a shot of Computron flying. We then end on a very brief snippet of two kids battling with the combined robots in a very out of place and sterile looking set with a light colored background and a set of white platforms.
: Notes: Cutthroat is present in the opening scene of the animation, but isn't seen after that. The Autobot base bears some similarities to Fortress Maximus but is completely grey/silver, appears to not have armaments, and may be missing the ramp on the left side (though the angles we get make it difficult to tell for sure). It's similar enough that it's probably safe to say it's at least using Fort Max's animation model, albeit possibly misdrawn. Rodimus and Ultra Magnus's voices are provided by their regular series actors, Dick Gautier and Jack Angel respectively.
: Rodimus Prime: "Magnus look!" Ultra Magnus: "I've never seen Decepticons as vicious as those monstrous Terrorcons." Rodimus Prime: "Lucky we have the Technobots!" Ultra Magnus: "Yeah, but those hi-tech heroes are in for one horrific battle!" {The Transformers! More much more than meets the eye!} ''Out of monstrous Terrorcon beasts comes the incredible Abominus, to battle the fearless and futuristic Computron.'' {The Transformers! Robots in disguise.} ''The Transformers. Sold separately. From Hasbro.''
:*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ 30 sec] - A slightly shortened version of the regular ad in order to fit a plug for [[Decoy]]s at the end.

{{anchor|Punch and Clones}}
[[File:DecepticonClones-commercialanimation.jpg|right|upright=1.1|thumb|]]
[[File:AutobotClones-commercialanimation.jpg|right|upright=1.1|thumb|]]
*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=HzTP4kavCrk 30 sec]
: Production code: (animation) MP 1167, Spot 354
: Animation: [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: Narration: Victor Caroli.
: Kidmation: None.
: Toy segment: The double spy rolls down a dirt hill in car mode. Sliding in from left, we see his transformation. First to Punch then, after a frame flip, to Counterpunch. After the clone animation segment runs, we see Pounce and Wingspan in their alt modes flying down the previous hill. At the bottom they smack into Fastlane and Cloudraker in robot mode. A panel of the twins in robot mode flips to the screen then slides away to reveal a panel of Cloudraker being transformed to jet mode. That panel also slides away to reveal Cloudraker flying over Fastlane, who is rolling along. This pulls away to a jumpcut sequence of Counterpunch, and both sets of clones flying in robot mode.
: Notes: Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Punch/Counterpunch is not voiced by his series voice actor.
:{Double spy!...double spy!} Punch: "You can trust me Rodimus!" {The Transformers! More much more than meets the eye!} Counterpunch: "You can trust me Galvatron!" ''Introducing the Transformers Double Spy. From a supercar he can transform into a heroic Autobot or an evil Decepticon. '''Now''', discover the clones. Decepticon clones look identical but one transforms into a puma, the other into a hawk to fight Autobot clones. One of these twins transforms into a dragster, the other a jet.'' {The Transformers!} ''Double spy sold separately, clones sold together. From Hasbro.''
:*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ&t=60 30 sec] - A slightly shortened version with sped up narration in order to fit a plug for Decoys at the end.

{{anchor|Monsterbots}}
[[File:Monsterbots G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Monsterbots''' [https://www.youtube.com/watch?v=YIy-eSK4hqA 30 sec]
: Animation: Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, as Kup notices Scourge, Cyclonus and Octane attacking. Rodimus orders the Monsterbots to attack. They respond by bursting through a wall and taking on the Decepticon trio.
: Narration: [[Victor Caroli]].
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: Starts with stop motion jumpcut transformation sequences for [[Doublecross]], [[Repugnus (G1)|Repugnus]] and [[Grotusque]]. This is followed by jumpcuts of the three flying in beast mode with the unseen kid or kids holding them furiously pumping their spark triggers. The sparks that come out are not the actual sparks from the toys but effects layered over the top, in order to make the spark volume and distance look more impressive than it actually is. The jumpcuts lead into the three Monsterbots sitting on a rocky platform, with one set of kid hands firing off sparks from Repugnus and Grotesque. This is in response to another kid, whose hand comes into view holding Razorclaw. The ad ends with a replay of Doublecross's sparking.
: Notes: Cameos by Scourge, [[Octane]], and Cyclonus. Rodimus Prime is voiced by his series actor, Dick Gautier. Kup is also voiced by his series actor, [[John Stephenson]], albeit with a higher pitch than usual.
: Kup: "Rodimus, quick! There's been an accident. The new Autobots are Monsterbots!" Rodimus Prime: "They're monsters alright." Kup: "Decepticons!" Rodimus Prime: "Monsterbots attack! Glad those monsters are on our side." {The Transformers! More much more than meets the eye!} ''And they've even got sparks, BLASTING out of them!'' Kid: "You can't stop the Monsterbots!" {The Transformers! Robots in disguise.} ''Transformers Monsterbots. Sold separately. From Hasbro.''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=YRzvccVI9MU 30 sec]
: Production code: (animation) MP 1175, Spot 363
: Animation: [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime.
: Narration: Victor Caroli.
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: Starts with a jumpcut montage of [[Battletrap (G1)|Battletrap]]'s two halves and transformation from the side and then continues with the same for Flywheels and a clip of both transforming, shot from the front. Next we get a Throttlebot montage with Chase and Freeway being released to zoom across the floor, then a jump to Chase's backend being flipped down to reveal his face. We get the same for Wideload and Rollbar (with Rollbar getting the transformation) and Goldbug and Searchlight (Searchlight transforms). The last scene prior to Kidmation and the end shots is a battle scene with two kids (Yes, there are two. You can just barely catch a glimpse of the hand, arm and side of head of a kid wearing a red shirt on the right side of the screen.) laying on a floor to release Chase, Rollbar and Searchlight in robot mode as they zoom off into the Duocons. There's a very quick close up afterward of the more visible kid's exclaiming "Wow!" as his eyes bug out.
: Notes: The Decepticon alerting Galvatron is not shown nor identified, but since his voice is the same as the one used for Cyclonus in the Sixshot ad he is identified as such in the below transcript. The animation in this ad was also used in the intro for [[The Rebirth]] three-parter.
:*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ&t=121 30 sec] - A slightly shortened version in order to fit a plug for Decoys at the end.
: Cyclonus: "Galvatron, our jet's gonna crash into a tank!" Galvatron: "No, it's not. They're going to transform into one robot!" ''Introducing Duocons. Decepticon two-in-ones. They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.'' {The Transformers!} ''But they haven't met the Throttlebots yet!'' {More much more than meets the eye. The Transformers!} Kid: "Wow!" {Robots in disguise.} ''The Transformers Duocons come together. Throttlebots sold separately. From Hasbro.''

{{anchor|Fortress Maximus}}
[[File:Fort Max G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Fortress Maximus''' [https://www.youtube.com/watch?v=qW_PTqKbsC8 30 sec]
: Animation: [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: Narration: Victor Caroli, Rodimus Prime, Ultra Magnus.
: Kidmation: None.
: Toy segment: Fortress Maximus sits in base mode on a stone platform that rotates as the camera zooms in. Cut to a kid using the left side ramp launcher to send [[Cog (G1)|Cog]] down the ramp. Cut back to a front view of the base mode before switching to a closer view of the tower with the Headmaster pilot compartment open. The camera zooms in as [[Spike Witwicky (G1)|Spike]] is placed in the compartment and the lid closed. Cut to Rippersnapper and Sinnertwin flying in from the left to represent the Terrorcons. Cut again to the last few steps of Fort Max's transformation to battle station mode, then a jump back to base mode that phases out to show the battle station mode again. After the animated segment, we see a stunned kid holding Abominus. Cut to show that the kid is looking at Cerebros standing between Fort Max's legs. The camera pans up Fort Max and as it does so, there's an inlay of Cerebros in robot mode that phases out into an inlay of Cerebros in head mode, disappearing just in time for Cerebros to be attached to complete Fort Max's robot mode. Cut to Abominus being moved along a rocky platform with the kid holding him off camera. The camera swings around to reveal Fortress Maximus at the other end of the platform with a second kid crouched behind him, holding his legs.
: Notes: [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].
: ''It's Fortress Maximus!'' {FOR-TRESS MAX-I-MUHUUUS!} ''The colossal Headmaster Autobot City.'' Kid: "Look!" Rodimus Prime: "The Terrorcons are attacking!" Ultra Magnus: "Transform Fortress Maximus!" {Head. Mas. ter. Trans. Formers!} Ultra Magnus: "From city to battlestation!" {More much more than meets the eye!} Hun-Gurrr: "Terrorcons form Abominus and destroy Fortress Maximus!" ''But Fortress Maximus transforms again, this time into a robot so '''humongous''', a separate robot becomes its head!'' Kid: "Its power's awesome!" {The Transformers!} ''From Hasbro.''

=== Cartoon ===
{{anchor|returnofop}}
*'''[[The Return of Optimus Prime, Part 1|The Return of Optimus Prime]] promo''' [https://www.youtube.com/watch?v=O-V_h7dEbm0 30 sec]
: Animation: Excerpts of the Optimus Prime death scene and Prime vs. Megatron from ''The Transformers: The Movie''.
: Narration: Victor Caroli and various local TV announcers.
: Notes: Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over, Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc 30 sec] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over, Prime." ''Wrong, Megatron! It's just the beginning!''

==1988==
Similar to the Dinobot ads of 1985, the Pretender ad suggests that Hasbro or [[Griffin Bacal]] were changing their minds about the theming of this year's ads. The Pretender ad went through three different iterations with three different jingles, though two of them were fairly similar. They eventually settled on having the commercials begin with a still shot of several animation frames, arranged as if in a comic book. This would be accompanied by narrator Victor Caroli saying "NEW <blank> are/is here!" with heavy emphasis on "NEW". The camera would zoom in on one of the panels to transition into the animated segment. Sometimes there would be a second such transition later in the ad. The main jingle for 1988 was "They've got the power to surprise!" with the first word being held out a comically long time. As was done in 1987, the jingle was customized based on the subgroup (Pretenders, Powermasters, etc.) being advertised and often both the beginning and the verses were specific to a subgroup or even just a single character. Kidmation was also subroup specific, featuring a kid turning into a crude 2D CGI robot with varying appearances. For Pretenders the robot resembled the inner robot of [[Landmine (G1)|Landmine]]; For Powermasters it was Powermaster Optimus Prime and the Targetmasters got a generic Targetmaster robot made of wood and animated through stop motion. This would, unfortunately, be effectively the last year for Kidmation until ''[[Transformers: Robots in Disguise (2001 franchise)|Robots in Disguise]]''. The one toy that did not belong to any subgroup, [[Quickswitch]], was also the only toy not get a custom jingle. In fact, Quickswitch's ad had no jingle in it at all. Conversely, it appears the [[Triggerbot]]s and [[Triggercon]]s ad was the only one not to receive new animation. Another one-off oddity is the fifteen second version of [[Seacon (G1)|Seacons]] ad which is the first and only Transformers toy commercial since 1985 and before Beast Wars that did not feature Victor Caroli as the narrator. Instead [[Stephen Keener]] provided the narration. The toy dioramas became much more varied this year. While they all used some form of an alien planet, different subgroups had their own variation on it: The Pretenders were in a snowy, mountain like environment; The Powermasters, Sparkabots and Flamecons were seemingly in a rocky area with a green gradient sky; Quickswitch, the Triggerbots and Triggercons were also in a rocky area but with a pink sky; The Seacons were, appropriately enough, underwater; And finally the Small Headmasters and Targetmasters kept continuity with their larger counterparts by being in the same rocky, doom-laden environment with the latter even having the same lightning effects.

Animation-wise, the style for the 2D segments shift again, as does the team handing the animation. Switching from Toei themselves due to working on ''[[Transformers: Super-God Masterforce (cartoon)|Masterforce]]'' (and later on, ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'') by this time, to [[TMS Entertainment]] going forward. As a result, the quality of the animation starts becoming more uneven. Some segments like the Seacons and Doubledealer keep the overall appearance of the 1987 commercials, while most of the other commercials attempt a more detailed appearance with little to no complex shading and some instances (like the segment featuring Sparkabots & Firecons) where the animation itself becomes choppy. This style would go on to be used for both 1989 and 1990's ads. The animation models for the characters shared between the commercials and their ''Masterforce'' counterparts also differ greatly; with oddities like Quickswitch being a near-direct translation of his toy, [[Skullgrin]] having long horns that go off to the sides (matching that of his Marvel comic appearance), and Piranacon's head switching between a toy-accurate head to one more organic and fish-like. Additionally, the franchise's first full use of 3D [[CGI]] animation would be utilized in one of the Pretenders commercials' Kidmation sequences, provided by Rhythm & Hues.

Following up on Optimus Prime and Bumblebee (as Goldbug)'s re-introduction to the cartoon and the Goldbug toy, a response to the backlash to the legacy character deaths in the movie, Hasbro returned Optimus Prime to the line as Powermaster Optimus Prime. The commercials for the Powermasters heavily featured Prime in the animation and his return was heralded in a grandiose fashion. In the commercial for Optimus Prime, Victor Caroli informed us that "A '''NEW''' Optimus Prime is here!" while the jingle for Prime's ad referred to him as "Powermaster Optimus Prime, greatest leader of our time!". Peter Cullen even reprised his role in the animation, with Prime telling us that "It's great to be back!". This is all in sharp contrast to Goldbug, whom you would never know was Bumblebee just by the [[#Throttlebots|toy commercial]]. This focus on Prime extended to the cartoon and its advertising as the new wrap-around segments featuring a puppet Powermaster Prime (try saying ''that'' three times fast!) were one of the main selling points. 1988 is the only year known thus far to have multiple advertisements for the comics as both the Pretender and Powermaster sagas were promoted. The Pretender ad was one of two providing new microcontinuities as Powermaseters Darkwing and Dreadwind are shown attacking a generic Autobot lab where the Autobot Pretenders are being created. The other is perhaps the most notorious example of microcontinuity in all of Transformers advertising. In Quickswitch's ad, he is described as Sixshot's ''son'', and while it is not the first time two Transformers were described as being [[relatives]] it is easily one of the most bizarre. 
===Comics===
{{anchor|Pretenders}}
[[File:Pretenders comic G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Pretenders comic''' [https://www.youtube.com/watch?v=nO9VYnPkAtMc 30 sec]
: Animation: [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (in their skivvies!) inside an Autobot research facility. [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the now armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split. A battle ensues.
: Narration: Victor Caroli
: Notes: Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]]. The Decepticon Pretenders are shown coming from the direction of a volcano. Might this be where they were created? In the battle at the end, the order of events implies that the Pretenders' shells are fighting independently of the Pretenders themselves. It is not at all clear who is supposed to speaking the two non-narration lines, but they are voiced by [[Gregg Berger]] and [[Wally Burr]]. The animation shows a closeup on Landmine's eye that fades into Dreadwind and Darkwing flying towards the Autobot lab. Since the Decepticons haven't seen the Pretenders yet at that point in the animation it probably isn't them. However, no other Autobots are seen in the lab either.
:''After a series of startling defeats at the hands of the Decepticons, the Autobots create a new breed of Transformer.'' Transformer 1: "They look human!" Transformer 2: "They look human, but they're Pretenders!" {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''The Decepticons have their own Pretenders, strange and terrifying.'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''Battle of the Pretenders. New from Marvel Comics.''

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters comic''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4 30 sec]
: Animation: Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:Narration: Victor Caroli.
:Notes: Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes a tail-end shot of the relevant [[People Power!|Marvel Comics issue]]. Two Autobot Powermasters are heard talking in the ad, but it's unclear which of the Powermasters they are. The first one to speak is voiced by Michael Bell, while the second is voiced by Gregg Berger.
: ''To defeat the evil Decepticons, Nebulons team up with Autobots to become Powermasters!'' {Their ennnngine’s the key that un-locks their Trans-for-mer en-er-geeee!} Autobot Powermaster #1: "We're under attack!" Autobot Powermaster #2: "Oh no, Decepticons have Powermasters too!" Autobot Powermaster #1: "Transform Optimus Prime!" {Powermaster Transformers! THEEEEEEY've got the power to surprise!} Autobot Powermaster #2: "Look Optimus is becoming a super Powermaster!" ''Who will win? Find out in Marvel Comics.''

===Toys===
{{anchor|PretendersToys}}
*'''Pretenders''' [https://www.youtube.com/watch?v=DbG-5o9y2t0&t=29 30 sec]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: Animation: Clips re-used from the comic commercial.
:Narration: [[Victor Caroli]].
: Toy segment: Starts with closeups of the shells of Autobot Pretenders, [[Cloudburst]], [[Waverider]], and [[Landmine (G1)|Landmine]]. After the Darkwing/Dreadwing section of the animation, the Decepticon Pretenders [[Skullgrin]], [[Bomb-Burst (G1)|Bomb-Burst]], and [[Submarauder (G1)|Submarauder]] get their closeups. After the final animation segment, there's a brief sequence where an engery burst flips the screen from Pretender shell and inner robot, to Pretender shell and inner robot in vehicle mode. This done first for Cloudburst and then Skullgrin.
:Notes: Features only the first wave of large Pretenders. No advertisement featuring the second wave is known to exist.
:''After a series of startling defeats at the hands of the Decepticons, the Autobots create a new breed of Transformer.'' "They look human!" "They look human, but they're Pretenders!" {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''The Decepticons have their own Pretenders, strange and terrifying.'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''NEW Pretender Transformers. Get 'em while they last!''

{{anchor|PretendersToys2}}
[[File:Pretender Commercial CGI Robot.jpg|right|upright=1.1|thumb|]]
*'''Pretenders''' [https://www.youtube.com/watch?v=0rzuw7k1iQE 30 sec]
: Animation: The Autobot Pretenders splitting, re-used from the comic commercial.
: Narration: Victor Caroli.
: Kidmation: A bizarre segment of a kid proclaiming what they "are" while being shown doing it ("I’m a video gamer!" "I’m a skateboarder!"), only for the kid as a skateboarder to split Pretender-style, revealing a generic teal and silver CGI robot (in the first use of proper 3D animation in the franchise) who announces "I’m a Transformer!" After the announcement, the robot shoots lightning from its fingers and shifts its skateboard to face the screen left/its right. At the end of the commercial, the robot fires some more lightning before shifting the skateboard to face center and taking off towards the camera.
: Toy segment: Landmine is shown sitting on top of a rocky platform with the kid from the intro segment hovering nearby. The kid pulls off the front of Landmine's shell, allowing his inner robot to tumble out and somehow land on its feet at the base of the platform. The kid picks up the inner robot and converts it to vehicle mode and then drives it up next to the shell. Cut to closeup of someone holding Cloudburst and removing the front half of the shell to reveal the robot. The footage then reverses to put the shell back on, then plays forward again to remove it and then the inner robot is removed. This is followed by a similar sequence for Bomb-Burst except the footage just plays straight through without reversing. We then get the energy burst transition between Cloudburst's modes and the closeups of the Decepticon Pretenders, both reused from the previous ad. After that we get the Bomb-Burst shell reveal again and then a reuse of ''his'' energy burst transition. The toy segment ends with a battle scene where Landmine and Skullgrin's shells and inner robots are standing on their own in a faceoff before two sets of hands come in front battling with Waverider and Submarauder's shells and robots. The battle is emphasized with a "KERUNCH" text effect.
:Kid: "I'm a video gamer! I'm a skateboarder!" Robot voice: "I'm a Transformer!" ''NEW Pretender Transformers are here!'' {Master the power! The POOOOOWER, of Pretender Transformers!} ''Pretender Transformers split apart to reveal a powerful robot.'' {Pretenders - they hide - the Transformer inside!} ''And look there are evil Decepticon Pretenders too!'' Kid: "Transform the Pretenders!" ''Pretenders sold separately.''
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM 15 sec] - Edited down version of the previous commercial.

{{anchor|PretendersToys3}}
*'''Pretenders''' [https://www.youtube.com/watch?v=i6VSMYUclRQ 30 sec]
: Animation: The Autobot Pretenders splitting, reused from the previous commercials. This time though, it's preceded by a still of Landmine with "NEW!" plastered on it and a comic book page. The comic page is made up of stills from the previous Pretender animation. The camera zooms in on the top panel to transition into the animation proper.
: Narration: Victor Caroli
: Kidmation: Kid's face splits apart to reveal his 'inner' robot face, that of a crudely animated Landmine with red eyes.
: Toy segment: The energy burst from the previous ads zigzags through a very white and spiky alien environment to reveal Cloudburst fully equipped. We then get a bunch of reused footage; Closeups of the Autobot Pretenders, Cloudburst's shell removal with replay, Bomb-Burst's shell reveal, the initial frame of the Cloudburst energy ball transition, a shorter version of the clash between Waverider and Submarauder, a slightly longer/slower version of the Cloudburst energy ball transition, the Decepticon Pretender closeups, Bomb-Burst's shell reveal a second time, Bomb-Burst's energy ball transition, and finally the full cut of the Waverider/Submarauder clash.
: '''''NEW''' Pretenders are here!'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''Autobot Pretenders look human, '''but''''' {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''Pretenders split apart to reveal a powerful robot inside, then reassemble to fight alongside their transformable robot. '''But''', Decepticons have Pretenders too!'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!}
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis 15 sec] - Edited down version of the previous commercial.
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]

{{anchor|Pretender Beasts and Vehicles}}
[[File:GunrunnerG1-commercial.jpg|right|upright=1.1|thumb|If it's a Machine War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=EFUicyvMLuk 30 sec], [https://www.youtube.com/watch?v=WEYsICtTHQE&t=24s 15 sec]
: Animation: [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:Narration: Victor Caroli.
:Kidmation: Pretender Kid.
:Toy segment: Starts with closeups of Carnivac's shell, Chainclaw and Catilla together, and then Snarler's shell. Carnivac gets the shell reveal with rewind treatment before a cut to Snarler's closeup again. Carnivac's inner robot is shown being removed from its shell and we get another cut to the shell standing on a snowy platform and the inner robot is placed next to it wolf mode. An orange diamond-shaped static burst appears over the inner robot and fades to reveal the inner robot in robot mode. Cut to Gunrunner driving along with a "KA BOOM" text effect coming from his gun turret. This is followed by a very brief snippet of Road Grabber driving along. After the Pretender Vehicle animation, the toy segment ends with Road Grabber's jumpcut transformation and an awkward clash between Catilla and his shell and Roadgrabber riding his shell's chariot mode. The Kidmation comes in at the very end.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.'' {Preeetenders '''hide''' the Transformers inside!} ''Introducing Pretender Beasts. Inside's a beast that transforms into a fighting robot. And there are Autobot and Decepticon vehicles too. They split to reveal a transformable robot, then reassemble as a fighting machine.'' {Pre-ten-der Trans-for-mers! Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!}

{{anchor|PowermasterToys}}
[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=V6CaDVzY2_4 30 sec]
: Animation: Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial. Like the last Pretender ad, this ad has a comic book page intro. In fact, it has two, one for the Autobot segment at the beginning and a second for the Decepticon segment that starts at the halfway point.
: Narration: [[Victor Caroli]].
: Kidmation: A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: Toy segment: Two kids play with the Powermasters on a rocky mountain diorama in front of an alien green sky. The kid to the left with a red shirt rolls Joyride down an incline while the kid on the right with a blue shirt rolls Slapdash down a different incline and they meet Getaway in the middle. The ad then cuts to a closeup of Getaway in robot mode flying in front of a rock wall and crashing through a "BLLAAMM" text effect, followed by aa jumpcut sequence of Rev and Getaway being transformed. Following Kidmation and the second animation sequence, we get Darkwing landing on some gravel. As he lands the screen scrolls up to be a horizontal split screen with Dreadwind flying by a plain green background. Cut to a jumpcut sequence of Hi-Test and Dreadwing being transformed. The segment ends with the blue shirt kid using Slapdash and Joyride to battle the red shirt kid's Darkwing and Dreadwind on top of a rock. A "KERUNCH" text effect is added to emphasize the magnitude of clash.
: Notes: The unidentified Decepticon who commands Darkwing and Dreadwind to transform is voiced by [[Wally Burr]], using more or less the same voice as he used for Hun-Grrr in the Fort Max ad.
: '''''NEW''' Powermasters are here! Amazing new Transformers called Powermasters!'' {Their ennnngine’s the key that un-locks their Trans-for-mer en-er-geeee!} ''Incredible Powermasters, they only transform when their Nebulon becomes their engine.'' {Powermaster Transformers!} Decepticon: "Decepticon Powermasters transform!" ''And the Decepticons unlock their Transformer energy.'' {Powermaster Transformers! THEEEEEEY've got the power to surprise!}

{{anchor|PowermasterOptimusPrime}}
[[File:Toycommercial-PowermasterOptimusPrime.jpg|right|upright=1.1|thumb|]]
*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5wiInSQq7yU 30 sec]
: Animation: Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
: Narration: Victor Caroli.
: Kidmation: Kid to Powermaster Optimus Prime.
: Toy segment: Optimus Prime crashes through the sound effect "BLAAMM!" as he drives along a rock wall. A closeup of Prime driving up to Hi-Q leads to a jumpcut transformation sequence to the normal robot mode and base. After a brief animation snippet of Prime transforming to super robot mode, we get a very brief clip of the folded up Prime cab being inserted into his super robot body. Kidmation, and then we end with Prime driving along with the text "KA BOOM" overlaid, a still frame of normal Prime next to the base, and super robot Prime flying.
: Notes: Not only is Prime back, but so is his voice actor, [[Peter Cullen]]. While Prime ''says'' it's good to be back, he doesn't sound very enthused about it. [[Charlie Adler]] voices Hi-Q, sounding a lot like a subdued Silverbolt.
: ''A '''new''' Optimus Prime is here.'' Hi-Q: "I'll transform Optimus!" {POW-er-master Optimus Prime! Greatest leader of his time!} Optimus Prime: "It's great to be back." ''Now Optimus Prime is back as a Powermaster. He only transforms when his Nebulon becomes his engine.'' {POW-er-master Optimus Prime!} Hi-Q: "Look! Optimus is transforming into a super robot!" {Powermaster Transformers! THEEEEEEY've got the power to surprise!}
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=g9CiMqlPZR4&t=90 15 sec] - edited down from the previous commercial.

{{anchor|Doubledealer}}
[[File:Doubledealercommercial.jpg|right|upright=1.1|thumb|]]
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=wDsvaO8NYVM 30 sec]
: Animation: Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (G1)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: Narration: Victor Caroli.
: Kidmation: Kid to Powermaster Optimus Prime.
: Toy segment: Starts by reusing the Optimus Prime jumpcut transformation sequence from the Powermaster Optimus Prime ad. After Kidmation and the second segment of animation, we get some new footage of Doubledealer driving through a "KA BOOM" effect as he drives along a rocky path to his Powermaster engines. We then get jumpcuts to each engine and then to the mode it unlocks, first, Skar second. The segment ends with more reused Optimus Prime footage. In particular his super robot conversion and the super robot flying. The super robot conversion is a longer cut that pans out to reveal the kid doing the transformation and his amazement at it.
: Notes: Once again we have unidentified Transformers providing commentary. The first is voiced by Wally Burr and the second by Jack Angel. The narrator says "Only the Powermaster mercenary can become an Autobot or Decepticon" which is not true as there was another Transformer still on shelves at the time that could do this. We hear he's nearby. [[Punch (G1)|REAL nearby.]]
: ''A NEW Optimus Prime is here. More powerful than ever, Powermaster Optimus Prime.'' {Powermaster Transformers! THEEEEEEY've got the power to surprise!} Transformer 1: "Who’s that new Transformer with Optimus Prime?" Transformer 2: "Doubledealer, the Powermaster mercenary!" ''Only the Powermaster mercenary can become an Autobot or a Decepticon. But in a flash, Optimus Prime becomes a super robot!'' {Powermaster Transformers!} ''Powermaster Transformers sold separately.''

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]
{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=xxHU63O9ApQ 30 sec]
: Animation: The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: Narration: Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: Kidmation: A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) gray robot whose head resembles Brainstorm. The robot's body, on the other hand, looks more like the inner robot of a Pretender with a power readout painted in the center.
: Toy segment: Siren skids to a halt through the text effect "BLLAAMM". Brief jumpcut transformation for Siren is followed by a picture in picture of Nightbeat driving along with Muzzle being transformed in the inset. This leads to a shot of Muzzle in head mode being plugged into Nightbeat's body. After the Decepticon part of the animation, the Decepticon Headmasters sit on a rotating, multi-tiered rock platform. Quick cut to Squeezeplay's head being plugged in, followed by another quick cut to a kid wielding Squeezeplay and Horri-Bull. He proceeds to clash with another kid (whose hands are the only part of him we see) using Hosehead and Nightbeat.
: Notes: Galvatron's voice is provided, as usual, by Frank Welker.
: ''NEW Transformers are here! Incredible new Headmasters and the driver of the vehicle becomes the head of the robot.'' {Head-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!'' Galvatron: "And our new Decepticon Headmasters will give us more brainpower than ever! Transform you monsters and prepare to attack!" {Head-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''Each sold separately.''

{{anchor|Quickswitch}}
[[File:Quickswitch commercial.jpg|right|upright=1.1|thumb|]]
*'''Quickswitch'''. [https://www.youtube.com/watch?v=QV6g8DlBQRI 30 sec]
: Animation: In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand. Optimus proceeds to start blasting.
: Narration: Peter Cullen as Optimus Prime and [[Victor Caroli]].
: Kidmation: A kid holding the toy mouths a synthesized "How quick can you all six?" [''sic''], while his head flops around disturbingly.
: Toy segment: The toy segement is very short consisting of a montage of Quickswitch's six modes by themselves, the six modes appearing in succession in the kid's hand and a still frame of his robot mode.
: Notes: The tail end part of the animation where Optimus grabs Sixshot and starts blasting was reused for nearly all the Powermaster ads. This ad has what may be the best-known example of a microontinuity in a toy ad, Quickswitch being Sixshot's son. Getaway is unusually bloodthirsty here, yelling "Destroy them!". Wally Burr voices Getaway and [[Jim Cummings]] voices the unseen Autobot having to convince him of Quickswitch's allegiance. Prime is voiced by Peter Cullen as usual.
: ''NEW Transformers are here!'' Getaway: "The Decepticons are attacking! Destroy them!" Autobot: "No, wait, it's Quickswitch, Sixshot's son! And he's on our side!" ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!'' Optimus Prime: "Quickswitch is faster and tougher!" Kid: "It's a tank, a plane, a cruiser, a gun, a puma and a robot. (Robot voice) How quick can you all six?" ''Quickswitch, the '''new''' ultimate challenge!''

{{anchor|Double Targetmasters}}
[[File:Autobot Double Targetmasters G1 Commercial.jpg|right|upright=1.1|thumb|]]
[[File:Decepticon Double Targetmasters G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=GIWQNTiBuv4 30 sec], [https://www.youtube.com/watch?v=2jHNNAwFONU Revised 30 sec]
: Animation: [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: Narration: Victor Caroli.
: Kidmation:A kid leaps over the top of a generic wooden model robot and transforms into his gun, which he fires.
: Toy segment: Quickmix drives towards the camera and through the word "BLLAMM", coming to a stop by skidding sideways. As he skids, Boomer is removed. This leads to a jumpcut to Boomer being placed on top of Ricochet to form a superweapon. ''That'' leads to another jumpcut to the superweapon being plugged into the right arm of...Scoop? After the second animation sequence we get a series of cuts between driving vehicle mode and flying in robot mode for Scoop then Quickmix. After the third, Decepticon-focused animation sequence, we get a three-way split screen with Needlenose on the left, Spinister in the top right and Quake in the bottom right. This splitscreen cuts to the same splitscreen but with the three now transformed to robot mode. The segment ends on a battle between two kids, one wielding Quake and Needlenose and the other holding Quickmix and Landfill, whose toy ''finally'' gets some screen time.
: Notes: This ad appears to have gotten a revision at some point. An extremely obviously added line of narration by someone other than Victor Caroli is placed at the end of the kid battle segment and over the end of the jingle: "Each set sold separately.". Additionally, a disclaimer is now placed over the end shot of the toys, stating: "Each Targetmaster comes with two transformable Nebulon figures. Each set sold separately." This was presumably done as a reaction to confusion over whether the Nebulons were included.
: ''NEW Transformers are here! NOW twin Nebulons transform into weapons that new Targetmaster Autobots need.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And the twin Nebulons can also form a super weapon.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''But the Decepticons have new Targetmasters too.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''Each Targetmaster comes with two transformable Nebulon figures.''

{{anchor|Triggerbots and Triggercons}}
*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=pgSb2x9ZzZ8 15 sec]
: Animation: Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: Narration: Victor Caroli.
: Toy segment: Starts with a jumpcut sequence of the toys' weapons being deployed, emphasized with loud clicks: [[Dogfight (G1)|Dogfight]] flying, [[Override (G1)|Override]] in robot mode, [[Windsweeper]] flying, and [[Backstreet (G1)|Backstreet]] in robot mode. We then cut to a battle with Backstreet and Override colliding with [[Crankcase (G1)|Crankcase]] and [[Ruckus (G1)|Ruckus]]. The collision is emphasized with a "KERUNCH" text effect. Cut to Backstreet;s guns being deployed in car mode followed by the same for Crankcase. Finally we get another collision between the Autobot and Decepticon ground vehicles with a "BLLAMM" text effect masking the transition to the bots clashing in robot mode.
: Notes: No thirty second ad featuring the Triggerbots/Triggercons has surfaced. Even the [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=346s 1988 Hasbro Boys toys 3rd/4th Quarter ad master tape] doesn't have it (though to be fair, it's also missing the ads for Quickswitch, Sparkbots/Firecons, Seacons/Sparkbots/Firecons, and some of the early Pretender ads).
: ''NEW Transformers are here! Now Triggerbots are battling Triggercons!'' {And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out! Trans-for-mers! THEYYY"VE got the power to surprise!}

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]][[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]
*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ 30 sec]
: Production code: (animation) MP 1203, Spot 412
: Animation: Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun. The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
: Narration: Victor Caroli.
: Kidmation: Targetmaster Kid
: Toy segment: An upward rush of bubbles leads us to a montage of [[Skalor]], [[Tentakil (G1)|Tentakil]], [[Overbite (G1)|Overbite]], [[Nautilator]], [[Seawing (G1)|Seawing]] and [[Snaptrap (G1)|Snaptrap]] standing/being placed into various areas of an underwater diorama. The montage ends with a closeup of Snaptrap's moving backcannons and a "KA BOOM" text effect. This is followed by a jumpcut combination sequence. As each limb is added, it also appears in alt mode to the left. Overbite is used as the gun. Following the Piranacon animation, the Kidmation and the Sparkabot/Firecon animation, we get the Sparkabot/Firecon toy segment. It starts with Cindersuar sparking and rolling in from the left. [[Guzzle (G1)|Guzzle]] rolls in from the right, causing a kid to whip his head around to follow the action. Cut to closeups of sparks coming out of Guzzle, [[Fizzle]], and [[Flamefeather (G1)|Flamefeather]]. The segment ends with Guzzle barreling into [[Sparkstalker]] with a sparking effect and then a cut to the two battling in robot mode with a "KERUNCH" effect.
: Notes: The Seacon toy footage has air bubble effects added to it to enhance the underwater appearance. Sizzle's toy is only seen in the end shot. Tentakill's squid mode in the animated portion has a jarringly bishonen-looking face compared to the rest of his teammates, which is in stark contrast to the toy, while Piranacon's head is heavily altered from the toy or his appearance in the Doubledealer commercial.
: ''NEW Transformers are here! Now from the bottom of the sea come the monsters of the deep, the Targetmaster Seacons!" {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And when they join with their leader to form Piranacon, anyone can become the gun.'' {Target-mas-ter Trans-for-mers!} ''And here come the Sparkabots!'' {When they're '''fightin'''' mad you see Sparkabots fly as the Firecons battle the Sparkabots!} ''Each sold separately.'' {Trans-for-mers! THEYYY"VE got the power to surprise!}
:* '''Seacons''' [https://www.youtube.com/watch?v=__goRbwv7KY 15 sec] - The Seacons portion of the above ad (everything before the second animation segment) with new narration by someone who is neither Victor Caroli nor [[The Other Guy]].
::''NEW Transformers are here! From the bottom of the sea come the monsters of the deep, the Targetmaster Seacons!" {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And the Seacons form Piranacon!'' {Trans-for-mers!}




=== Cartoon ===
*'''Season 5 upcoming cartoon promo''' [https://www.youtube.com/watch?v=XwTAPiSY-Og 30 sec]
: Animation: A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: Narration: Overly excited Victor Caroli talking about how AMAZING this new season will be.
: Notes: "You've got to see it to believe it! '''NEW''' episodes! And Optimus Prime '''LIVE'''!" Well, only one of those ended up being true. Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''It's unBEELLLLiiiiievable! See Optimus Prime as you've never seen him before. Optimus Prime LIVE! Tune in this fall for new action-packed episodes of the Transformers, every weekend. Hosted '''LIVE''' by Optimus Prime! You've got to see it to believe it! '''NEW''' episodes! And Optimus Prime '''LIVE''' The Transformers!''

*'''Season 5 cartoon promo''' [https://www.youtube.com/watch?v=xU8FD5yd8zE 30 sec], [https://www.youtube.com/watch?v=kja8RSRq21g 30 sec]
: Animation: A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: Narration: Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: Notes: Features the same background music as the previous ad.
:'' The Transformers. Autobot versus Decepticon. '''Good''' against '''evil'''. '''Metal against metal!''' Titans clash with Earth's fate hanging in the balance! Awesome heroes!'' Optimus Prime: "Megatron must be stopped." '''''SPECTACULAR SHOWDOWNS!''''' Megatron: "It's over, Prime." '''''The bat-tle rages on!''' The Transformers.''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 5 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E 30 sec]
: Animation: Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Features the same new music used in the previous commercials.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.'' Optimus Prime: "Autobots, transform and roll out!" ''More energy. More excitement than ever before! The Transformers.''

==1989==
Keeping in line with the toyline's makeup and reflecting the layout of the catalog for 1989, the TV advertising was similarly split between Pretender and Micromaster themes. The Pretender theme used the jingle "Beyond! Beyond anything you've ever seen before!" while continuing to depict the toys in snowy-looking mountain environments. The Micromasters, on the other hand, used desert environments and had a jingle that pointedly claimed their superiority over {{w|Micro Machines|the competition}}: "Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!" The Micromaster ads were further unique in their use of stop-motion animation to depict hordes of Micromasters swarming all over. Every Micromaster ad started with an animation segment showing Optimus Prime opening his hand to reveal a Micromaster city. This extreme size difference creates a bit of a microcontinuity as the Marvel comics had them closer in sixe. The Pretenders have their own microcontinuity as the ad for the [[Pretender Monster]]s has them being created by Starscream in a lab.

As with the previous year, the animated segments take a visible hit in quality for the most part (due to Toei not animating them in-house and using the same team, [[TMS Entertainment]], once more). With much choppier, though often ambitious, animation and very bizarre design choices. As Takara would not adapt most of the characters over to the concurrently airing ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'' in Japan, these commercials serve as the only animated representation for some of the characters, the Mega and Ultra Pretenders in particular.

1989 continued Hasbro's trend of leveraging their popular characters from the beginning of the line. They continued to have Peter Cullen voice Optimus Prime in the animated segments, but also brought in [[Dan Gilvezan]] to reprise [[Bumblebee (G1)|Bumblebee]] in a couple spots and Gregg Berger to reprise [[Grimlock (G1)|Grimlock]] in the Classic Pretenders commercial. Despite this move, this would be the first year not to have new cartoon episodes and thus no advertisements for the cartoon. While the Marvel Comic was still in production, it too appears to have had its last advertisement in 1988. The only advertisement for Transformers media that has been found are variant toy ads that included a stinger for a $1.00 copy of ''The Transformers: The Movie'' on VHS if you bought two Transformers toys. An interesting change in this year's approach to the shorter, 15 second versions of ads is that they aren't simply edited down. They take a 30-second ad that featured two groups of toys, pare it down to the content for one of the groups, and then add new narration and often a new clip or two of toy footage. This would continue in 1990 for Micromaster ads but would ultimately be permanently abandoned from G2 on.

===Toys===
[[File:Micromaster Patrols G1 Commercial.jpg|right|upright=1.1|thumb]]
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=2x7wxEiv9lY 30 sec]
: Animation: From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Later, the Micromasters swarm around Dreadwind's head as Darkwing tries to shoot at others in the background. [[Powertrain]], [[Tote]], [[Roadhandler (G1)|Roadhandler]], [[Tailspin]] and [[Swindler]] emerge from various openings in a rock wall to watch four Micromasters driving below them: [[Highjump (G1)|Highjump]], [[Free Wheeler]], and Tailspin and Roadhandler again. The latter four split into two pairs (Roadhandler/Free Wheeler and Tailspin/Highjump) and drive up the legs of a large Decepticon standing next to a rock wall. At the top, Tote, Tailspin and Free Wheeler jump from the wall to the robot's shoulders. They stand there as Roadhandler, Free Wheeler, Tailspin, Highjump and Tote somehow manage to drive vertically up the robot's torso. After the second animation segment, the large robot raises its right hand only to fall over backward from the swarm of Micromasters. Roadhandler transforms on the fallen robot's chest to add insult to injury.
: Narration: [[Victor Caroli]].
: Kidmation: Kid scoops up the Micromasters and opens his palm to show them off.
: Toy segment: A closeup of [[Storm Cloud (G1)|Storm Cloud]] flying is followed by a closeup of Storm Cloud being held by the kid in front of his face. A jumpcut sequence ensues, first Storm Cloud is transformed, then a closeup of [[Free Wheeler]] driving, and Mudslinger being transformed. Another cut shows Tote zooming between Scorponok's feet, causing a second kid to whip his head around. A fizzle effect transitions us to a stop motion sequence.
: Notes: Dreadwind and Darkwing are given voices. While it's not entirely clear which voice is which, since Dreadwind sees them first in the animation, we've decided to label him as the first voice and Darkwing the second (their voice actors unknown). The large Decepticon robot is a Scorponok figure that replaces the standard green and purple colors by dark blue and grey or white, though the legs of a correctly-colored Scorponok are seen as well for a brief moment. His antenna and the outline of the rectangle in the middle of his chest are still orange and his face is still tan. In the end shot of the Micromaster Race Car Patrol members appearing in their places on the card back, Roadhandler appears to have grey windows instead of black. The ad mostly features the [[Race Car Patrol]] and the [[Off Road Patrol]], with Storm Cloud from the [[Air Strike Patrol]] being the lone exception. The [[Rescue Patrol (G1)|Rescue]], [[Battle Patrol|Battle]] and [[Sports Car Patrol|Sports Car]] patrols are not seen.
: ''New Transformers are here. Micromaster Transformers!'' Optimus Prime: "Our new commandos, can go where no other Transformers can go!" Dreadwind: "What are they?" Darkwing: "Micromasters!" Dreadwind: "Why don't we have them?" ''Now Autobots, and Decepticons have Micromasters!'' {Micromasters, they're smaller and faster, Transformer commandos that go where nobody else goes! Micro-mas-ter Trans-form-mers! THEEEY'VE got the power to surprise!} ''New Micromasters in patrols of four. Collect them all!''
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=tEBAHaXoByU 30 sec], [https://www.youtube.com/watch?v=Mvmt8oCPAUU 15 sec] - Similar to the previous ad but re-soundtracked with the standard 1989 Micromaster jingle and a new first line of narration. The fifteen-second version has yet another new first line of narration: "Micromaster Transformers are here and both Autobots and Decepticons have 'em!"
:: ''They're here! The incredible Micromaster Transformers!'' Optimus Prime: "Our new commandos, can go where no other Transformers can go!" Dreadwind: "What are they?" Darkwing: "Micromasters!" Dreadwind: "Why don't we have them?" ''Now Autobots, and Decepticons have Micromasters!'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''! Micro-master Trans-formers!} ''New Micromasters in patrols of four. Collect them all!'' {Micro-master Trans-formers!}

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=3ipqTyKtHQc 30 sec]
: Animation: A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets. The footage is a mix of 2D animation and stop-motion animation, complete with a model of Zarak Maximus's shin.
: Narration: Victor Caroli.
: Toy segment: [[Erector (G1)|Erector]] pulls in next to the other Micromaster Transports sitting at the edge of an extremely flat cliff. Erector then gets a jumpcut transformation sequence. As toy Groundshaker flies over the city in animated Optimus Prime's palm, it becomes the actual toys. A ramp is connected from the [[Ironworks (facility)|construction station]] to the [[Airwave (facility)|Airport]] and [[Ironworks (Micromaster)|Ironworks]] drives over it. A kid slams (but without much force) the [[Hot House (facility)|fire station]] with [[Hot House (Micromaster)|Hot House]] down amongst the other Battle Stations, the proceeds to play with the crane on the construction station. The kid then rolls Hot House up the ramp of the airport as all four bases are revealed as being connected in a square formation. A closeup of [[Stakeout (G1)|Stakeout]] having his hood flipped back for his transformation before being rotated to face the camera is followed by a shot of [[Red Hot]] being driven down the ramp of the [[Greasepit (facility)|gas station]]. The ad ends with a stop-motion sequence of Micromasters popping into view all over a rocky, stepped area.
: ''In the world of micros, the only micros that transform are the amazing Micromaster Transformers! And now the Micromasters have Micromaster Transports.'' {Micro-master Trans-formers!} ''And here in the palm of Optimus Prime's hand are Micromaster battle stations that connect to form micro cities.'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!} ''Micromasters, collect them all!''
:*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=f1l3udPFCWs 30 sec] - Slightly edited version of the previous ad to fit in a stinger promoting a $1.00 copy of [[The Transformers: The Movie]] if you bought two Transformers toys.
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=IGF4ww1fGOc 15 sec] - Edited down from the previous commercial with a new bit of toy footage that shows the construction station being transformed.
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=Ofx3hd0Ti3s 15 sec] - Edited down from the previous commercial with added jumpcuts between modes for [[Overload (G1)|Overload]], [[Flattop (Decepticon)|Flattop]] and [[Roughstuff]]

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]
{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=tT2xWTm_QI4 30 sec], [https://www.youtube.com/watch?v=BDIfpwsmLaI 15 sec]
: Animation: [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: Narration: Victor Caroli.
: Toy segment: Starts with a jumpcut sequence of the [[Thunder Arrow|interstellar shuttle]] landing and transforming to base mode. Cut to a shot of rear right side of the interstellar shuttle with the gas station and helicopter in the background and the Air Strike patrol hanging around in front and inside. [[Detour (G1)|Detour]] stands atop a wall in the shuttle, overlooking one of the ramps as it's lowered to reveal his patrol mate [[Hyperdrive (Micromaster)|Hyperdrive]] standing behind Skystalker, the latter of which is in car mode. We then cut to a view of the middle of the shuttle, where a ramp is overlapped on one of the helicopters' ramps to "connect" the two. Skystalker is literally beside himself as his [[alternate mode]] drives over from the helicopter to sit next to him. The scene briefly pans out at the end to reveal the gas station connected to the helicopter on the left, a second gas station and the airport just partially visible in the upper right, and a whole mess of Decepticon Micromasters scattered about. Cut to a kid driving the [[Rocket Base]] up and over a dirt hill. Cut again to a fast-motion sequence of the same kid unfolding the base. We then get a closer view of the right side of the base and the ramp being folded down from the rocket tower to allow [[Flak (G1)|Flak]] to cross over from the helipad. The segment ends with a closeup of Flak's front end being flipped back and Flak being rotated to face the camera. It is basically the same shot as the Stakeout one from the previous ad, except Flak is positioned diagonally across the screen with his legs in the lower left corner.
: Notes: [[Dan Gilvezan]] returns to voice Bumblebee and [[Peter Cullen]] is still voicing Optimus Prime. An unidentified voice presumably belongs to Skystalker. The [[ATV]] is never shown. The fifteen second version of the ad only refers to the "Autobot Rocket base and Decepticon space shuttle" in its narration, though the helicopter is still visible in the background of some parts of the shuttle toy footage.
: Bumblebee: "Optimus, we captured two of the Decepticons' vehicles!" Optimus Prime: "Look out, they're transforming into bases!" Skystalker(?): "Decepticon Micromasters attack!" {Mic-ro-mas-ters Mic-ro-bases! Become the most in-cred-ible places!} ''Now the Autobots and Decepticons have Micromasters bases and you can connect them to form whole cities!'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''! Micro-master Trans-formers!} ''Micromaster bases, collect them all!''

[[File:Classic Pretenders G1 Commercial.jpg|right|upright=1.1|thumb|]]
{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=btWBJ4HvzoA 30 sec], [https://www.youtube.com/watch?v=GkWpTABuMoI 15 sec]
: Animation: As Prime transforms and comes under attack in a nighttime city, the Autobot Classic Pretenders arrive to help out.
: Narration: [[Victor Caroli]].
: Toy segment: A jumpcut sequence of Bumblebee's shell being opened, his inner robot being removed and transformed to car mode, and car mode Bumblebee driving over gravel to start. This followed by close-ups on each of the four shells, Jazz, Bumblebee, Starscream and Grimlock. Cut to a kid opening Grimlock's shell and Grimlock's inner robot being transformed to dinosaur mode. After a montage of the four driving/flying in alt mode with the upper body of their shells inset in the upper right corner (same order as the previous montage and yes, Grimlock is shown flying despite being a Tyrannosaurus Rex), the ad ends with the kid wiggling Grimlock and impersonating Gregg Berger: "Me Grimlock attack!"
: Notes: Mini ''The Transformers'' cast reunion as Peter Cullen voices Oprimus Prime, Dan Gilvezan voices Bumblebee and Gregg Berger is back as [[Grimlock (G1)|Grimlock]]. Optimus has ''fingernails'' in the opening shot!
: ''Optimus Prime is under attack! He needs the greatest Transformers ever!'' Bumblebee: "Optimus, we're here! As Pretenders!" Optimus Prime: "Jazz, Bumblebee, you're back!" Grimlock: "And me Grimlock!" ''And the '''eeeevil''' Starscream is here too!'' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Classic Pretenders!} ''The greats are '''here''' as Pretenders! Classic Pretender Transformers! Jazz, Bumblebee, Starscream and Grimlock.'' Kid: "Me Grimlock attack!" {Transformers!}
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=p8I7Ka6hzG0 30 sec] - Slightly edited version of the previous ad to fit in a stinger promoting a $1.00 copy of [[The Transformers: The Movie]] if you bought two Transformers toys.

[[File:SkyhammerRoadblock-commercial.jpg|right|upright=1.1|thumb|]]
{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=SONVlqfK958 30 sec]
: Animation: [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: Narration: Victor Caroli.
: Toy segment: Vroom is slammed down on the raised middle platform of a snowy-looking area with Crossblades on the left and Thunderwing on the right. This is followed by a jumpcut sequence of Vroom and his inner robot being converted to motorcycle and sidecar and then driving along. Switching over to the Ultra Pretenders, a shatter effect transitions to Roadblock plowing through some snow. We then see the kid who was pushing Roadblock flying Crossblades over Roadblock who's being pushed by...some hand. After the Ultra Pretender animation, there's a closeup of Skyhammer and his inner robot flying. The ad ends with a sequence of Roadblock scenes: driving along, a top-down view of the vehicle shell being opened, the inner shell being turned around and open to reveal the inner robot, the shell turning to face the camera again, the shell being transformed to vehicle mode and the inner robot being inserted to pilot, and the inner shell flying above the rolling vehicle shell.
: Notes: Rather curiously, the inner shell for Roadblock is drawn with indents identical to the placement of the toy's screw holes while Roadblock himself does not.
: {Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders! Inside one, there's the other then they both transform and combine to form another!} ''And beyond '''Mega'''...there's Ultra! Ultra Pretenders!'' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Ultra Pretenders!} ''Inside each Ultra Pretender vehicle hides another transformable Pretender. New Ultra Pretenders, the ultimate Transformer experience!'' {Trans-for-mers!}
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=LY6jYSK1ZR0 15 sec] - The Mega Pretender portion of the previous ad with new end shots to shows both modes of all three figures.
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=8ooXi161INc 15 sec] - The Ultra Pretender portion of the previous ad with the animation at the start, the toy footage re-ordered and some new Victor Caroli intro narration: "They're here! New Ultra Pretenders! Inside each vehicle is another incredible Pretender!" The jingle and the "The ultimate Transformer experience" tagline from the previous ad make up the rest of the soundtrack.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=a6IPhK29lvk 15 sec]
: Animation: [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera with Icepick's ugly mug being the central focus.
: Narration: Victor Caroli, sounding especially growly.
: Toy segment: Closeups of the shells of Icepick, [[Slog (G1)|Slog]], and Wildfly. Wildfly is turned around to reveal his inner robot, leading to a jumpcut transformation sequence. The ad ends with a jumpcut combination sequence of [[Monstructor (G1)|Monstructor]] with each component spontaneously appearing in place.
: '''''Now''', the Decepticons have '''MONster Pretenders'''! Monster Pretenders with '''rubbery skin!''''' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Monster Pretenders!} ''And their robots form a MONster Pretender!'' {Transformers!}

==1990==
The thematic split between Micromasters and Pretenders from the previous year was reused this year with [[Action Master]]s replacing the Pretenders. The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into real toys (accomplished by the animators tracing over Stop-motion footage). The toy segments featured the toys being played with inside of what is presumably a Cybertronian cityscape with lots of elevated roadways and a background featuring a starry sky and futuristic-looking buildings. The Action Masters provided a few last bit of microcontinuity with the initial commercial featuring Optimus Prime asking his fellow Autobots to join him in giving up the power to transform to become "stronger, faster, more alive". Other commercials featured the characters utilizing their vehicles, something they've never done in any other fiction. The Micromster commercials looked and felt pretty similar to the previous year's commercials with the exception of an updated jingle: "They're not just micros; They're Micromazzters! The only micros, that transform."

This year featured an even heavier focus on the characters from the cartoon's peak with half of the Action Master line being pre-existing characters. As such, those characters were also the ones most heavily featured in the advertising. The initial ad gave no spotlight to the new characters at all, while the first of the two-vehicle ads was more focused on [[Prowl (G1)|Prowl]] and [[Starscream (G1)|Starscream]] than [[Over-Run (G1)|Over-Run]]. Even the animated segments of the Micromaster ads were done from the point of view of Optimus Prime, Jazz and Megatron witnessing the mayhem of the Micromasters. To be fair though, they were advertising the whole of the Micromaster line in just two spots so there wasn't much time to explain their characters anyway. In a nice touch of visual continuity, the Micromaster commercials used the Action Master forms of Optimus Prime, Jazz and Megatron. While Peter Cullen continued voicing Optimus Prime, neither Jazz nor Megatron had their original voice actors. For Jazz it was due to [[Scatman Crothers]] having passed away. Why they were unable to have [[Frank Welker]] voice Megatron is unknown, but either a limited budget or scheduling conflicts are the likely culprits.

===Toys===
[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]
{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=cgGxUwIQ1T8 30 sec]
: Animation: Cel: Jazz and Prime pick up the [[Hot Rod Patrol]] and examine them. Stop-motion toys: The [[Construction Patrol]] destroys a bridge, making Scorponok fall into a ravine. Rawr!
: Narration: Victor Caroli.
: Toy segment: A glowing green energy effect turns the cel-shaded Hot Rod Patrol sitting in the palm of an unseen kid's hand into the actual toys as two other kids look on. [[Hubs]] is pushed into frame by a finger, then the segment cuts to the same scene with [[Roller Force]]. This leads to a jumpcut sequence showing Roller Force's transformation. After the stop-motion segment, [[Trip-Up]] gets the finger push treatment. This is followed by [[Neutro]] and [[Groundpounder (G1)|Groundpounder]] pushing dirt around as they pull up in front of [[Crumble]] and [[Takedown]]. The ad ends with a second, much brief stop-motion sequence with the Hot Rod Patrol, [[Race Track Patrol]], [[Monster Trucks Patrol|Monster Truck Patrol]], [[Military Patrol]], [[Air Patrol]], and Construction Patrol parking in order in front of a ravine. After everyone is parked, the Hot Rod Patrol transforms.
: Notes: Jazz is voiced by a sound-alike, [[Scatman Crothers]] having passed away. Optimus Prime's voice is provided by Peter Cullen. An undetermined Micromaster (presumably Big Daddy as he's the central focus of the group), is voiced by [[Neil Ross]].
: Jazz: "Optimus, check out the new Hot Rod Patrol." Optimus Prime: "Sharp-looking bunch but can they transform?" Big Daddy(?): "You bet we can, we're Micromasters!" {They're not just micros; They're Micromazzters! The only micros, that transform.} Big Daddy(?): "Decepticons attacking! Autobot Construction Patrol transform and destroy the bridge!" {Micromaster Transformers!} ''New Micromaster patrols, sold in packs of four. Collect them all!'' {Transformers!}
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=AM0i1v54R44 15 sec] - Abbreviated (and accelerated) version of the previous commercial. Jazz is not heard but Peter Cullen and Neil Ross jibber their lines at hilariously high speed: "CheckoutmynewMicromasterHotRodPatrol!" "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
[[File:Micromastercombiners-commercial.jpg|right|upright=1.1|thumb|]]
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=b6f467-z6Lg 30 sec]
: Animation: Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base. Stop motion: The camera pans down a line of mixed and match Combiners combining.
: Narration: Victor Caroli.
: Toy segment: After the stop motion segment, the combined vehicle modes of Roadburner/Wheel Blaze and Oiler/Slide pull up next to the combined vehicle mode of [[Sledge (G1)|Sledge]] and [[Hammer (G1)|Hammer]]. Wheel Blaze and Roadburner are then separated and recombined with Hammer and Oiler, respectively. Cut to a closeup of Oiler being transformed and being set down next to a transformed Slide. Closeups of the combined vehicle modes of Missle Master/Moonrock and [[Stonecruncher (G1)|Stonecruncher]]/[[Excavator (G1)|Excavator]] driving are followed by a greatly extended version of the stop motion combinations from earlier. After that, [[Missile Launcher]] is shown rolling along, then [[Cannon Transport]] from the other direction. Two kids are then shown driving the two transports up along each side of [[Tanker Truck]], albeit from directions opposite the ones they were previously shown to be coming from. Tanker Truck gets a stop motion transformation sequence. This is followed by the Combiner Transports animation sequence and the a still shot of the Roadburner/Wheel Blaze, Oiler/Slide and Sledge/Hammer vehicles lined up next to each other, taken from the earlier sequence. The segment ends with Tanker Truck driving to screen right followed by a cut to Missile Launcher driving to screen left.
:Notes: Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker), with the design based on his Action Master form; Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane. Rather jarringly, this segment has worse-looking animation compared to the second.
: Megatron: "This place is crawling with Micromasters!" Micromaster: "Micromaster Combiners, reconnect!" Megatron: "WHAT?!?" ''Amazing new Micromaster Combiners, split in two and reconnect to form new vehicles. And each half transforms into a robot.'' {Micromazzter Combinerz! (Connect in hundreds of combinations!)} '''''AND''' there are incredible new Micromaster Combiner Transports, that transform into robots '''AND''' battle stations!'' {It's the ultimate transformation!} ''Combiner and Combiner Transports sold separately.'' {Transformers!}
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=cM40pTMSgHU 15 sec] - Edited down from the previous commercial to only feature the Combiners and not the Transports.

{{anchor|Action Masters}}
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
*'''Action Masters''' [https://www.youtube.com/watch?v=goCOVt5-Tfs 45 sec]
: Animation: Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: Narration: [[Victor Caroli]].
: Toy segment: Starting after the first morph from animation, we get a closeup of Optimus Prime taking a knee, his gun and his gun being placed into [[City of Steel (episode)#Quotes|the hand at the end of that arm]]. A kid shoves Prime (his legs now straight) into the camera before a cut to a view from behind Megatron of Prime kicking Megatron's leg out from under him. A closeup pan across a large group of Action Masters and their partners is followed by an extreme closeup of Blaster flying from the bottom right to top left. This cuts to Optimus Prime dropping Soundwave with an uppercut and then another cut to Over-Run throwing a...much less effective one. After the second morph, we get a closeup of Megatron turning his head one direction as his torso and the camera turn other directions. Starscream decks [[Rollout (G1)|Rollout]] and the we get a sequence highlighting the Autobots: Optimus Prime dropping Starscream with a kick to the groin, Jazz just rolling along on his skateboard and Bumblebee taking off with his helicopter. Rad holds Treadshot over his head before tossing him. [[Prowl (G1)|Prowl]] mounts up on the [[Turbo Cycle (G1)|Turbo Cycle]] and zooms along. Two kids swing Action Master vehicles through the air. One of them holding the [[Stratotronic Jet]] and the other the [[Attack Cruiser]] and [[Turbo Racer]] in their flight modes. A closeup of Rad and Lionizer on a turntable is followed by closeups of [[Wingthing (G1)|Wingthing]], [[Push-Button]] and [[Anti-tank cannon]]'s spring-loaded transfomations being activated. Anti-tank cannon (in gun mode) is then slammed into Grimlock's fist. The segment ends with a wide shot of pretty much every US release Action Master toy sitting on the various levels of the Cybertron cityscape diorama with extra copies of Prowl and Inferno just in front of the camera facing away from it.
: Notes: Jazz is voiced by the same sound-alike from the Micromaster Hot Rod Patrol commercial. Rad is given a voice by [[Michael Bell]]. Optimus Prime is once again voiced by [[Peter Cullen]]. In the morphing shots, some of the Action Masters have the wrong guns. The first shot has Jazz holding Rollout's gun, while Prime is brandishing [[Devastator (G1)/toys#ActionMaster|Devastator]]'s. In the second shot, Megatron is holding Grimlock's gun. Considering that Prime is shown being equipped with the correct gun immediately after the first morph, the toy footage probably used the wrong guns to match the animation. This ad has an unusual length, clocking in at 45 seconds. This ad not only heavily features the existing popular Transformers characters from the first few years of the line, but never names and gives little screen time to any of the new characters. Even the featured vehicles are piloted mostly by existing characters. This, along with the morphs from animation to real toys, shows how heavily Hasbro was betting on the recognizable characters from the cartoon to sell the line. Jazz, for some reason, also has a thumbnail in the cel animation.
: {Action Masters!} Optimus Prime: "Who will join me? Who will give up the power to transform to become stronger faster more alive?" [''sic''] Jazz: "I will!" Rad: "Count me in!" ''And so, Action Masters are born! Transformers Action Masters are incredibly detailed action figures!'' {Action Masters! The action, is alive! (Alive!) Action Masters!} ''But the '''eeevil''' Decepticons steal [[Nucleon (substance)|the power]] and become Action Masters too. Led by Megatron, and [[Starscream (G1)|Starscream]], they battle Optimus Prime, Jazz, and Bumblebee like you've never seen them battle before! Action Masters ride into battle in sleek transforming vehicles and fight alongside vicious transforming animals and battle droids.'' {Transformers. Action Masters!} ''Get in on the action!'' {Action Masters!}

{{anchor|Action Master vehicles}}
[[File:Starscream Attack Jet vs Over-Run Attack Copter.jpg|right|upright=1.1|thumb|]]
*'''Action Master Vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=kDXgTz504KI 30 sec]
: Animation: A short battle sequence (on Cybertron?) with the three featured characters. Animated Starscream with the Turbo Jet morphs into the actual toys.
: Narration: Victor Caroli.
: Toy segment: Starts with a reuse of all the scenes of figures hitting each other from the previous ad. The Starscream morph leads into Starscream flying the jet alongside [[Axer (G1)|Axer]] and the [[Off-Road Cycle]]. Prowl hops on the Turbo Cycle and races alongside Over-Run in the Attack Copter. The segment ends with jumpcut transformation sequences for the Turbo Jet and Turbo Cycle.
: {Action Masters!} '''''NEW''' Action Masters are here! Incredibly detailed action figures that battle like never before!'' {Transformers! Action Masters! The action, is alive! (Alive!)} ''The '''eeeevil''' Starscream attacks in the Turbo Jet. But the Autobots are ready with Prowl's Turbo Cycle and Over-Run's Attack Copter. And '''look!''' The Action Master vehicles transform into powerful '''battle stations!''''' {Transformers! Action Masters!} '''''New''' Action Masters figures and vehicles.''

{{anchor|Gutcruncher}}
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|]]
*'''Action Master Vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=Ly8MQxS5tJE 30 sec]
: Animation: [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Strato Jet]]; Wheeljack and Sprocket drive out of a tunnel.
: Narration: Victor Caroli.
: Toy segment: Starts with the same reused battle scenes as the previous commercial. It then cuts to interleaved jumpcut sequences of the transformations for the Attack Cruiser and Turbo Racer. This is followed by more reused footage from the first ad. This time it's the two kids swinging the vehicles around. Gutcruncher is placed into the Stratotronic Jet before being shown flying it. The toy segment ends with a jumpcut transformation sequence for the Stratotronic Jet.
: Notes: Gutcruncher speaks! His voice is provided by [[Wally Burr]]. Some unused animation with Wheeljack and Sprocket's vehicles would be used in the corresponding UK comercial.
: {Action Masters!} '''''NEW''' Action Masters, incredibly detailed action figures that battle like never before! Check out Wheeljack's Turbo Racer and Sprocket's attack cruiser!'' {Transformers! Action Masters! The action, is alive! (Alive!) (Alive!)} ''But look out Prime, here comes Gutcruncher in the Strato Jet! It's a flying menace that transforms into a terrifying tank and laser canon.'' "Destroy them!" {Transformers! Action Masters!} '''''New''' Action Masters figures and vehicles.'' {Action Masters!}
:*'''Action Master Vehicles''' [https://www.youtube.com/watch?v=T-nlyKJ7UJU 15 sec] - Edited down from the previous commercial with new narration: ''The Autobot Action Masters transform the Turbo Racer and the Attack Cruiser. But the Decepticons battle back with Gutcruncher in the Strato Jet, transforming it into a tank and laser cannon. Action Master figures and vehicles.''

==1999==
Advertising for products associated with ''The Transformers'' resumed with the onset of Hasbro and other comapnies leveraging the nostalgia fans have for the franchise. As such, a number of trailers and commercials for home video releases, video games, and televised airings of the cartoon series have been put out in recent years.

*'''Kid Rhino Video Trailer''' [https://www.youtube.com/watch?v=AdI6u0t0yFw 1:22]
: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a "big smelly zoo" by buying Kid Rhino's home video releases.
: Notes: The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.
: [What do you get when you cross a kid with a RHINO?] [1.A wild beast that loves to skateboard.] [2. A child with a big horn on its forehead] [3. Totally awesome home video fun!] [Transformers] [G.I.Joe] [JEM!] [Let Kid Rhino Home Video turn your home into a big smelly zoo!] [Unleash a wild Rhino, born and bred to bust-up the TV and entertain the kids!] [(Just don't let the Rhino sit on your new sofa)] [<Kid Rhino Home Video logo> Just as wild and untamed as the kids who love it!]

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=0dU2TiL7Vgs 1:12]
: Notes: Scenes from ''The Transformers: The Movie'' and Lion's theme song play as text narration overlays promote the features of the DVD. This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.
: Narrator: "It is the year 2005. The treacherous Decepticons have conqured the Autobots home planet of Cybertron." [Transformers] [The Movie] [20th Anniversary Special Edition DVD] [Brilliantly Remastered and Color-Corrected] [DVD Features Include:] [Never-Before-Released 16x9 Widescreen Version] [All New Interviews] [Exclusive Commentaries] [...And More!]

* '''''The Transformers: The Movie'' 20th Anniversary Edition DVD''' [https://www.youtube.com/watch?v=n1RB9iMNRMQ 30 sec]
: Narration: [[Victor Caroli]]
: Notes Victor Caroli tells us all about the features of the 20th anniversary DVD release of ''The Transformers: The Movie'' in his first and only Transformers-related work since [[Commercial/Beast Wars|Beast Wars]].
: {Transformers!} ''The movie phenomenon is back. On DVD. In an all new special edition two disc set featuring collectible artwork. '''Now''' brilliantly remastered and color corrected plus all new featurettes, exclusive commentaries, deleted footage and much more! Own Transformers: The Movie 20th Anniversary special edition on DVD today.''

==2009==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''[[Transformers G1: Awakening]] trailer 1''' [https://www.youtube.com/watch?v=mI6iigTuyNk 55 sec]
: Notes: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.
:[Coming on iPhone/iPod Touch end of February 2010]

*'''Transformers G1 Awakening trailer 2''' [https://www.youtube.com/watch?v=CetyyOfxFK8 30 sec]
: Notes: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage. The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.
:[Defeat the Decepticons in turn-based battles] [More Than Meets The Eye]

* '''Shout! Factory ''The Transformers: The Complete First Season'' trailer''' [https://www.youtube.com/watch?v=yrWtbv03BKM 1:12]
: Narration: Unknown.
: Notes: Animation excerpts from the first season of ''The Transformers'' play as the narrator introduces the set and tells us about the special features. Also features excerpts from the set's special features including one of the [[Public Service Announcement|PSA]]s. To [[Shout! Factory]]'s credit, the animation clips used are actually limited to the first season and the special features.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''All sixteen episodes of the groundbreaking first season in a three DVD set.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: The History of the Transformers...'' [[Wayne Luther]]: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, a rare PSA, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Transformers: Season One. Now on DVD.'' Megatron: "We shall rise again!"

* '''Shout! Factory ''The Transformers: The Complete Second Season, Volume 1'' trailer''' [https://www.youtube.com/watch?v=uyHlsve6iYg 1:12]
: Narration: Unknown, same as previous trailer.
: Notes: Nearly the same as the previous ad with minor modifications to the narration and DVD set photos, along with inserting some season two excerpts in place of some of the season one excerpts.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''The original groundbreaking series is now on DVD.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: All new interviews...'' Wayne Luther: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, rare PSAs, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Trans-formers. The original series. Now on DVD.'' Megatron: "We shall rise again!"

==2010==
* '''Shout! Factory ''The Transformers: The Complete Third and Fourth Season'' trailer''' [https://www.youtube.com/watch?v=gUjE4qoySWE 1:12]
: Narration: Unknown, same as previous trailer.
: Notes: Nearly the same as the previous ad with minor modifications to the narration and DVD set photos, along with inserting some season three excerpts in place of some of the season one excerpts. This trailer is also effectively the trailer for the Second Season Volume 2 as no trailer was produced specifically for it. Shout! Factory's [http://www.shoutfactory.com/product/the-transformers-season-two-vol-2-30th-anniversary-edition?product_id=3185 product listing for Season Two Volume Two] links to this trailer.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''The original groundbreaking series is now on DVD.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: All new interviews...'' Wayne Luther: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, rare PSAs, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Trans-formers. The original series. Now on DVD.'' Megatron: "We shall rise again!"

==2011==
[[File:Hub-CobraPaloozaMegatronAThon.jpg|right|upright=1.1|thumb|Say, you sound familiar. You wouldn't happen to be related to a certain [[Starscream (G1)|treacherous second-in-command]] of mine would you?]]
*'''Cobra-palooza Megatron-A-Thon''' [https://www.youtube.com/watch?v=T7oU1C9Vtqs 30 sec]
: Narration: Unknown.
: Notes: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon. The argument uses edited footage from ''The Transformers'' and the Sunbow G.I. Joe cartoon. The initial shot of Cobra Commander coming on Megatron's view screen actually has the Cobra Commander footage pasted over a shot of ''Optimus Prime'' activating Teletraan-1's console. Cobra Commander's voice is provided by an unkown [[Chris Latta]] soundalike. Megatron appears to be voiced by Frank Welker, albeit with more growl and without the up pitching of the original show's voice processing.
:Cobra Commander: "Cobra Commander here." Megatron: "New Year's Day, first one to world domination takes it." Cobra Commander: "You're on, I've got an epic" {COBRA PALOOZA!} Megatron: "Easily outdone by my" {MEGATRON-ATHON!} Cobra Commander: "Yeah Megatrona-wannabe!" Megatron: "Take off that mask and say that to my face you Cobrapalooza!" Cobra Commander: "Megatron a blah blah" Megatron: "Why you, I..." ''Five episodes of G.I. Joe: A Real American Hero is followed by five episodes of Transformers. It's the Cobrapalooza Megatron-athon. Check you local listings. Only on the Hub.''

* '''[[Shout!_Factory#Japanese_Collection|Transformers The Japanese Collection: Headmasters]] trailer''' [https://www.youtube.com/watch?v=A-lWj1T3lxQ 49 sec]
: Animation: Excerpts from ''[[Transformers: The Headmasters (cartoon)|Transformers: The Headmasters]]''.
: Narration: Unknown.
: Notes: As excerpts of ''The Headmasters'' play, the narrator gives us a description of the DVD set.
: ''Enter the world of the Headmasters. Transformers The Japanese Collection: Headmasters!'' {Head on! Head on! Head on!} ''For the first time on DVD. This four disc set contains all thirty-five episodes of the action packed, animated series. Including the original Japanese audio with all new English subtitles. And an art gallery. Transformers The Japanese Collection: Headmasters. Now available on DVD.''

==2014==
*'''Transformers 4 July Marathon''' [https://www.youtube.com/watch?v=Dzb56jIR7RI 30 sec]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.

==2016==
*'''The Transformers: The Movie 30th Anniversary Edition''' [https://www.youtube.com/watch?v=z6d6brmcVDs 1:16]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: Ubknown.
: Notes: Excerpts from the movie are shown with Lion's version of the [[theme song]] and then [[Stan Bush]]'s ''[[Dare]]'' playing in the background as the narration tells us about this new release of the movie. An excerpt of an interview with [[Neil Ross]] where he describes his astonishment at fan reverence is used as an example of the special features.
: ''Transformers: The Movie The Thirtieth Anniversary Edition is now on DVD and, for the first time, on Blu-ray!'' {Transformers! Transformers!} Unicron: "I...am Unicron." Hot Rod: "Who's Unicron?" Kranix: "A plaent that devours everything in its path." Galvatron: "Die Autobots!" Optimus Prime: "Megatron must be stopped, no matter the cost." Megatron: "Such heroic nonsense." ''The Thirtieth Anniversary Edition is remastered from a stunning new 4K transfer. Plus brand new bonus features.'' [[Neil Ross]]: "When I did this one line that fans seem to remember and like, there was this eruption of cheers and applause. And I went: <jaw drops>". ''Transformers: The Movie The Thirtieth Anniversary Edition.'' Optimus Prime: "One shall stand, one shall fall." ''Now available on Blu-ray, DVD, and digital download.''

== 2018 ==
*'''The Transformers: The Movie Fathom Events trailer''' [https://www.youtube.com/watch?v=dqd591Lhomk 30 sec], [https://www.youtube.com/watch?v=iJn_775l2Uw 20 sec]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: Unknown.
: Notes: An advertisement for Fathom Events; one day return of [[The Transformers: The Movie]] to theaters on [[September 27]]th, [[2018]] along with a look at the then upcoming ''[[Bumblebee (film)|Bumblebee]]''. Soundtracked by Lion's version of the theme song and ''Dare''.
: ''Back in theaters for a one day nationwide event on September 27th. Transformers: The Movie.'' Optimus Prime: "One shall stand, one shall fall." [Relive The Adventure] ''Including a look behind the scenes of the new Bumblebee movie. Transformers: The Movie. Get tickets at FathomEvents.com.''

== 2021 ==
* '''The Transformers: The Movie 35th Anniversary Fathom Events trailer''' [https://www.youtube.com/watch?v=ZXM1KsrGV7U 20 sec]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: None.
: Notes: An advertisement for Fathom Events' two day return of [[The Transformers: The Movie]] to theaters on [[September 26]]th and [[September 28]]th, [[2021]] in honor of its thirty-fifth anniversary. Soundtracked by Lion's version of the theme song and ''Dare''.
: [Back In Theaters] [2 Days Only September 26 & 28] [1986-2021 35 Years The Transformers: The Movie] Optimus Prime: "One shall stand, one shall fall." [1986-2021 35 Years The Transformers: The Movie] [Tickets On Sale FathomEvents.com]
{{-}}

==References==
{{Reflist}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Peter Wallach

2023-05-06T21:59:10Z

Wiffletron:

{{disambig3|Peter}}
'''Peter Wallach''' ([[February 20]], [[1951]]) is an animator who is usually involved in stop-motion animation projects and practical special effects. He was part of the special effects team in ''[[Star Trek]] V'' and ''The Little Shop of Horrors'', and the animation for the music video for Peter Gabriel's "Big Time". He was the director of the live-action sequences in the "fifth season" of the [[The Transformers (cartoon)|original Transformers cartoon]] and would provide stop motion animation for several of the later [[Commercial/Generation 1|toy commercials]]. He's the son of character actor Eli Wallach and actress Anne Jackson Wallach.

==External links==
*[http://www.imdb.com/name/nm0908931/ Peter Wallach on IMDB]

[[Category: Directors|Wallach, Peter]]

Commercial/Generation 1

2023-05-06T01:06:37Z

Wiffletron: /* Toys */

{{suite}}
{{-}}
{{nav-G1}}
[[File:Hasbrooldlogo.jpg|left|75px|thumb|And if I had a hammer....]]
[[File:OptimusMagnusCommercialChange.JPG|right|upright=1.4|thumb|The Halloween masks were weak this year.]]
[[File:Kid to Galvatron.jpg|right|upright=1.4|thumb|Transforms from child to robot and back!]]
Generation 1's stylized and somewhat dated '''commercials''' played a huge part in propelling the [[Transformers brand]] to household name status (after all, they reached audiences who weren't actively looking for robots). As the [[theme song]] played over many of them, they are also responsible for the jingle's status as a mid-80s icon.
{{TOC|align=left|limit=2}}
Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. [[Victor Caroli]] and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. New voice acting from the [[The Transformers (cartoon)|cartoon]] cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Background music would feature the show's [[theme song]], but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether. Later background music would be completely new creations that still retained the feel of the show themes. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "The Transformers. From Hasbro.".

[[File:Freaky Green Glowing Eyes.jpg|right|upright=1.4|thumb|]]
The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a [[title sequence]] for "[[The Rebirth]]", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by [[AKOM]].) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in [[Micromaster Combiner|a few cases]], remain their only fictional appearance ''ever''.

Toy segments would typically consist of jump cut filled sequences of the kids transforming the figures, followed by a big group battle. The transformation steps would be accompanied by loud clicking noises to emphasize the parts shifting into place. The kids would be shown playing with the figures in a variety of dioramas over the course of the line. From 1984 to 1986, the dioramas were rocky desert areas to reflect the areas of earth that most of the cartoon and some of the comic took place in. As both the comic series and cartoon moved away from stories on Earth into being more of a space opera, the dioramas after 1987 reflected more alien looking worlds with bizarre terrain and sky colors.

Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1, most of these provided by [[Charlex]] in their visually distinct style. ''[[Transformers Animated: The AllSpark Almanac|The AllSpark Almanac]]'' dubbed this process "[[reverse-pretender technology]]."

Some of these commercials, along with some Takara Transformers ads, are available on the Sony DVD release of [[The Transformers: The Movie]]. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also available on the earlier [[Madman Entertainment]] release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children. [[Shout! Factory]]'s "Matrix of Leadership" complete series collection of the Generation 1 cartoon, as well as some of their individual season sets, contains several Generation 1 commercials and the ad for Generation 2 Optimus Prime. Like Sony, the ads on the Shout! Factory set have blurred faces. The first season set's "Triple Changer: The Origins of the Transformers" featurette contains clips of the commercial for the ''The Transformers'' #1 comic.

{{note|Each commercial entry includes a transcript of its narration. There are a number of different conventions used to denote different types of speech. ''Italics'' are used to indicate when the narrator is speaking. "Quotes" denote non-narrative speech such as a character or actor talking in-universe, a sound effect from a toy, or an excerpt from a cartoon. {Curly braces} denote singing or rapping. [Square braces] indicate on-screen text narration.}}


{{-}}
==1984==
First year toy commercials were structured a bit differently from what would become the norm for ''The Transformers''. With the exception of the re-worked Optimus Prime ad, they all started with stop motion animation of the featured toys with streaking effects added. This would then be followed by animation featuring early [[character model]]s, some of which would be revised for the [[The Transformers (cartoon)|cartoon itself]], most notably [[Megatron (G1)|Megatron]]. The commercials were evidently produced before names for the toys had been finalized; no characters are ever referred to by name, and only Optimus Prime, Megatron, and Soundwave are specifically identified, being referred to as "the Autobot Commander," "the Decepticon leader," and "the Decepticon Communicator" respectively. The animation would be followed by jump cut sequences of the toys being transformed, a Kidmation clip and finally a scene showing four kids battling with the toys. The toy footage was filmed on a set that consisted of large mounds of red dirt in front of the porch of a house, with a dusky sky backdrop behind it. The sky, the color of the dirt and the architectural style of the house would seem to place it in the southwestern [[United States of America|United States]], no doubt related to that being the type of environment the [[Ark (G1)|Ark]] was frequently depicted as having crashed into. Closeups of the toys tended to be filmed from lower angles/positions in order to use the dirt mounds as backdrops.

===Comic===
{{anchor|The Transformers #1}}
[[File:Earlymegatron.jpg|right|upright=1.1|thumb|You've got to get up preeeetty early in 1984 to catch Megs with a black head.]]
*'''''The Transformers'' #1''' [https://www.youtube.com/watch?v=NQCCO792xuw 30 sec]
:Production code: MP 1058, spot 177
:Animation: Fast pan-ins take us from [[Cybertron (planet)|Cybertron]] to [[Earth]], with a Decepticon ship attacking the [[Ark (G1)|Ark]] and forcing it to crash on Earth. The three [[Seeker (body-type)|Seekers]] fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into [[Prowl (G1)|Prowl]], [[Jazz (G1)|Jazz]], and [[Sideswipe (G1)|Sideswipe]]. [[Megatron (G1)|Megatron]] joins the counter-attack, prompting the Autobots to take off into the sky. [[Optimus Prime (G1)|Optimus Prime]] arrives out of an explosion cloud, transforming and firing. An image of [[The Transformers (issue)|the first issue]] cross-fades into view.
:Narration: Victor Caroli.
:Notes: Almost every element is an early production model. [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] have strangely colored faces; Megatron is in his pre-animation black helmeted design; the Ark is a green-colored model with X-shaped wings; and the Decepticon ship resembles a flying aircraft carrier. In addition, the cover shown at the end differs greatly from the final one, notably with a more on-model Optimus Prime. This ad is, to date, the first known piece of Transformers television advertising. One recording shows that it aired at least as early as [[April 21]]st of 1984.<ref>[https://www.youtube.com/watch?v=Xx_CDy43Ftg] - Ignore the title, the commercials for ''The Easter Parade'' and the Yankees' games place this ad break squarely on the day before Easter.</ref>
: ''It is a world transformed, where things are not what they seem. It is the world of the Transformers.'' {The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! Robots in disguise. The Transformers! More than meets the eye.} ''The Transformers from Marvel Comics.''

===Toys===
{{anchor|Optimus Prime and Megatron}}
[[File:Megatron_G1_Commercial transformation.gif|right|upright=1.1|thumb|]]
*'''Optimus Prime and Megatron''' [http://youtu.be/26r6RrCkXGE&t=60 30 sec]
:Animation: Prowl, Sideswipe and Jazz transform to robot mode and launch into the air, flying past a cliff face. Optimus Prime rolls up to the edge of the cliff in vehicle mode then transforms to robot mode and jumps off. Megatron descends out of the glare of the sun, and opens fire.
:Narration: "The Transformers, from Hasbro", by The Other Guy.
:Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
:Toy segment: Some very early 80s streaking effects as Optimus Prime is shown driving past a plateau and transforming with Starscream flying overhead. Toy segment proper starts with a jumpcut sequence of a buck-toothed kid transforming Optimus Prime before doing his Kidmation bit. Three other kids holding Starscream, Thundercracker and [[Skywarp (G1)|Skywarp]] watch as the buck-toothed kid, holding Optimus Prime, rises up from behind a dirt mound situated between the three of them. More early 80's streaking effects as we see Megatron instantly transform on top of a plateau.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "Attack the Autobot Commander!" "Call in the Decepticon leader!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Decepticon jets & Autobot cars}}
[[File:Starscreamg1early.jpg|right|upright=1.1|thumb|Starscream in his Ramjet suit.]]
*'''Autobot Cars and Decepticon Planes''' [https://www.youtube.com/watch?v=26r6RrCkXGE&t=90 30 sec]
:Animation: In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in [[robot mode]].
:Narration: "The Transformers, from Hasbro", by The Other Guy.
:Kidmation: Bowl haircut kid mouths robotic "Robots in disguise!"
:Toy segment: More streaking effects as the toys are shown instantly changing from vehicle to robot. At the beginning, Starscream transforming and landing on a plateau. At the end of the ad, Jazz and Sideswipe drive along a curving and descending road before transforming, the same road Optimus is seen driving past in the previous ad. Toy segment proper starts with a jumpcut sequence of...something. It's probably intended to be his transformation to plane mode, but the last step shows his wings being positioned for robot mode. Anyhoo, this is followed by Starscream and Thundercracker being flown side by side and a jumpcut sequence of Sideswipe being transformed to robot mode. Following the Kidmation we have a four kid battle scene with two of them swooping the two Seekers down as the other two holding Sideswipe and Jazz turn their figures to face the attack.
:Notes: The Starscream stop motion segment can arguably be interpreted as what happened after he flew out of frame in the Optimus Prime and Megatron ad.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "We're under attack!" "[[To sell toys|Get more Autobots!]]" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Soundwave}}
[[File:Soundwavecommercial.jpg|right|upright=1.1|thumb]]
*'''Soundwave''' [https://www.youtube.com/watch?v=FtWufB1vOnM 30 sec]
:Animation: Prowl, Jazz, and Sideswipe transform, as well as a light blue [[Soundwave (G1)|Soundwave]], who fires twice, opens his cassette door, and tosses out [[Laserbeak (G1)|Laserbeak]], who transforms and fires upon the three Autobots, who fire back.
:Narration: The Other Guy.
:Kidmation: Bowl haircut kid #2 mouths robotic "Robots in disguise!"
:Toy segment: Streaking effects as [[Buzzsaw (G1)|Buzzsaw]] drops into Soundwave's tape compartment. This triggers Soundwave to instantly transform to robot mode and then Buzzsaw flies out of his chest in bird mode. The toy segment proper starts with a jumpcut transformation of Soundwave, removal of Buzzsaw from his chest compartment and Buzzsaw's transformation. After the Kidmation we get a four kid battle scene with two of them flying Soundwave and Laserbeak and the other two holding [[Trailbreaker (G1)|Trailbreaker]] and [[Mirage (G1)|Mirage]] and turning them to face the oncoming Decepticons.
:Notes: The animation depicts Laserbeak as Soundwave's partner but the toy segment uses [[Buzzsaw (G1)|Buzzsaw]] who was actually the one packaged with Soundwave. Granted, it would take a keen eye to tell which it was so, most kids probably assumed it to be Laserbeak.
:{The Transformers! More than meets the eye! Autobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "It's the Decepticon Communicator!" "Get more Autobots!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Optimus Prime}}
[[File:Optimus_Prime_G1_Commercial.jpg|right|upright=1.1|thumb|]]
*'''Optimus Prime''' [https://www.youtube.com/watch?v=26r6RrCkXGE&t=29 30 sec]
:Animation: Recycled from the ''Transformers #1'' and "Optimus Prime and Megatron" commercial, as well as footage from the first season cartoon opening. This results in the two very different Megatron character models appearing in two consecutive clips.
:Narration: Victor Caroli.
:Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
:Notes: This ad is a reworked version of the earlier Optimus Prime and Megatron ad. The footage of Megatron transforming with streaking effects is replaced by footage of the Optimus Prime toy being "flown" in front of a mountain. The introductory stop-motion animation has also been dropped, the ad now starting with the early animation, followed by the excerpt of Prime and Megatron leading their troops from the cartoon intro. The change to introductory animation sequences appears to be where the transition from using stop-motion and animation from the Marvel #1 ad to using original animation segments began. The reason for Megatron's removal is unknown, but likely due to legal and/or ethical issues with advertising a toy that turns into a realistic looking gun. Given that it would've taken some time to re-do the ad after it was identified as needing a change, this ad would have first aired in very late 1984 at the earliest. It's possible it didn't air until 1985.
:*'''Optimus Prime''' [https://www.youtube.com/watch?v=RSouGUP_71s 30 sec] - A resoundtracked version of the ad, this time using the season two theme song. Obviously this version didn't air until 1985. Buck-toothed kid is replaced by buck-tooth kid #3, with freaky glowing green eyes. As you can probably tell, the video here has an issue with the left audio channel not working.

===Cartoon===
*'''More than Meets the Eye promo''' [https://www.youtube.com/watch?v=LyuFcjP0Dyo 30 sec]
: Animation: The season one intro sequence.
: Narration: Victor Caroli, rather laid back and various local announcers providing the station ID at the end.
: Notes: The date listed in the above copy of the ad is [[December 17]]th, [[1984]] which is several months after the miniseries would have premiered in most markets on [[September 17]]th. The mention of "The Transformers, now a three day mini series" however, heavily suggests that this is indeed promoting [[More than Meets the Eye (mini-series)|More Than Meets The Eye]] and that the series simply didn't start airing on this particular network affiliate until December.
: ''It's the most incredible robot story ever told. The Transformers. The Transformers, now a three day mini-series. Unlike anything you've ever seen before. '''Don't''' miss it.''

*'''30 second cartoon promo''' [https://www.youtube.com/watch?v=wzBHik7i6ZQ&t=1m30s 30 sec]
: Animation: Various excerpts from season one of the cartoon.
: Narration: [[Victor Caroli]] on {{w|Xanax}}. ''"The Transformers, the world's most exciting robot adventure, continues."'' - Victor Caroli, in a decidedly '''un'''-excited intonation.
: ''The Transformers, the world's most exciting robot adventure, continues.'' Megatron: "The universe is mine to control!" ''The Transformers, '''watch''' it!''

===Other===
{{anchor|Power Cycle}}
[[File:Powercycle-ad.jpg|right|upright=1.1|thumb|Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.]]

*'''Transformers [[Power Cycle]]''' [https://www.youtube.com/watch?v=eAwJWsLbpUo 30 sec]
: Animation: Recycled from the first Transformers commercial. Black helmet Megatron and the Decepticons attack a power plant and the Autobots arrive to stop them. The animated segements are interwoven with the live action footage to create a strangely slanted narrative (see below).
: Narration: Some wussy dude.
: Toy segment: A kid on a big wheel rides up to a playground and points at some wooden playground equipment shouting that "they're attacking the power plant!". The scene disolves into an animation segment with Megatron and the Decepticons arriving in front of a power plant and shooting. The kid decides it's time to transform his Power Cycle. After, the scene switches to another animation segment, this time Optimus Prime arriving and taking a shot. This translates back to the real world as just missing ''the kid'' as he rides. The kid declares "Missed! But ''I'' won't!" Another switch to animation to show Jazz, Prowl and Sideswipe running and firing, presumably towards the kid. Switching back, the kid decides to return fire with his missiles. This translates to the next few seconds of the previous animation clip of the three Autobots, with them diverting in different directions to avoid an explosion. The [[Autobot#Shattered_Glass|evil Autobots]] now defeated, the kid returns the Power Cycle back to cycle mode. Another kid shows up and asks him what kind of wheels he has: "More than meets the eye."
: Notes: This commercial advertises a [[Coleco]]-made {{w|Big Wheel}} tricycle. The cuts between the live-action and animated footage make the kid look like a [[Doctor Arkeville|Decepticon sympathizer]] by having the kid blasting some Autobots. Of course that's only fair since the cuts also make it look like Prime fired first and the Decepticons are the ones defending the plant. Oops.
:''Introducing the Transformers Power Cycle. You can imagine a world of adventures.'' "Look they're attacking the power plant!" "Time to transform into a robot." "Missed! But ''I'' won't!" "Missiles away! Pew! Pew!" "Back to cycle mode." "Hey, what kind of wheels you got?" "More than meets the eye."
{{-}}

==1985==
1985 brought some changes to Transformers advertising, both in quantity and style. While in 1984 Hasbro had just five known ads produced, one of which was a reworking of one the first four, they expanded to thirteen in 1985. This was natural as the toyline itself expanded dramatically due to its huge popularity. This increased popularity led to more commercials for tie-in merchandise. There was even a primetime commercial spot that was run during the holiday season and featured a celebrity in the form of [[Alex Karras]] in order to appeal to parents directly. Stylistically, the most notable change was the use of original animated segments. Every ad got its own brand new animation clip featuring the highlighted toys with the exception of the Jumpstarters. Some clips even featured new dialogue provided by the same actors used in [[The Transformers (cartoon)|the cartoon]]. Another element brought over from the cartoon was the faction symbol flip, used in the ads as the transition from animation to the live action footage.

This year's toy commercials would be re-edited a number of times to update them for different reasons. Pretty much every ad got resoundtracked with the season two cartoon theme (the Jumpstarters and the Mini-spies ads are the only two ads for which a season two version hasn't been found). The Optimus Prime ad from the previous year also got a season two update. These resoundtrackings also came with updates to the Kidmation, frequently replacing the Kidmation segment with one from another ad. Whether or not the Kidmation was replaced, the Kidmation was always enhanced by giving the kids freaky glowing green eyes. Some ads received additional edits to add a plug for [[Action Cards]] and/or a stinger to notify consumers that the toys would be available "While supplies last!". The latter type of edit also came with yet another Kidmation change, this time swapping the Kidmation for an entirely unique clip of a kid saying "I know what I want!" before his eyes turned green and he mouthed along to the "Robots in disguise" lyric.

Toy segments kept the same structure and while they started using some different sets, the sets still retained the general look of the 1984 set. Most were just mounds of dirt with unidentifiable backdrops, though the Omega Supreme and Jumpstarters ad utilized a futuristic black floor with white grid pattern in front of a dusky silhouetted mountain backdrop.

===Toys===
{{anchor|Grimlock}}
[[File:Grimlock_G1_Commercial_End_Shot.jpg|right|upright=1.1|thumb|]]
*'''Grimlock''' [https://www.youtube.com/watch?v=dTQ-oo5yvVw 30 sec]
: Animation: Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]].
: Narration: The Other Guy.
: Kidmation: None.
: Toy segment: Three kids positioned around a mound of dirt. Two have the Dinobots standing on the mound while the third flies Thundercracker overhead. Segment ends with a jumpcut sequence of Grimlock being transformed to robot mode.
: Notes: Very similar to the [[Dinobot (G1)|Dinobots]] commercial, using the same toy scenes (albeit in a different order, and with a different soundtrack) and animation. There are several characteristics, that most Generation 1 commercials share, but this one does not:

:*There is no Kidmation, but the voice is present in the audio.
:*The ending still shot is not taken in front of the diorama used in the toy segment. Instead a blue backdrop with a "Dinobot Grimlock" text overlay is employed.
:*The toy segment starts with the multi-kid battle instead of ending with it.

: Due to these oddities, it was previously thought this might be a test version. However, [https://www.youtube.com/watch?v=64UwP0WUdAA footage has since surfaced on YouTube which proves this ad made it to air]. A recently found version of the Dinobots ad that also has a blue backdrop for the end shot (see below), suggests that this ad was reworked to create the Dinobots ad. It is possible though, that the opposite is true. Given that G.I. Joe ads of the time ''also'' used blue backdrops for their end shots (although there wasn't any text beyond the G.I.Joe logo), this may have been an experiment before settling on a new format for 1985 (or a quick throw together while they were figuring it out). See the Dinobots ad for additional notes on the toy segment.
: ''To help them battle the evil Decepticons, you can imagine the Autobots create: Dinobots.'' {Dinobots wage their battle to destroy the evil forces of the Decepticons.} "The Decepticons are attacking!" "Dinobooots!" "Grimlock and Slag will stop Thundercracker!" {The Transformers! Robots in disguise.} ''Each sold separately.'' {The Transformers! More than meets the eye.} ''Transformers Dinobot Grimlock. Other Transformers sold separately. From Hasbro.''

{{anchor|Dinobots}}
[[File:Dinobots_G1_Commercial.jpg|right|upright=1.1|thumb|"Thunderbolt and lightning very very frightening me Grimlock!"]]
*'''Dinobots''' [https://www.youtube.com/watch?v=3C7ebWaFaVI 30 sec]
:Animation: Amid a raging thunderstorm on Earth, [[Grimlock (G1)|Grimlock]], [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] take on [[Soundwave (G1)|Soundwave]], [[Ravage (G1)|Ravage]] and [[Laserbeak (G1)|Laserbeak]]. Same as Grimlock.
:Narration: The Other Guy.
:Kidmation: Buck-toothed kid #3 mouths robotic "Robots in disguise!"
:Toy segment: A lot of the same footage from the Grimlock ad but rearranged and with some additions. Starts with a shot of Grimlock in robot mode atop a mound of dirt, before cutting to a jumpcut transformation sequence. Only the head flipping segment is used though, and in reverse order as this transformation is robot to Dinosaur rather than the reverse. After Kidmation, we cut to a brief snippet of the multi-kid battle scene from the Grimlock ad before moving to new closeup footage of Grimlock munching on and releasing Thundercracker's wing. The ad ends with another jumpcut sequence of Grimlock from dinosaur to robot, reusing footage from the Grimlock ad.
:Notes: Soundtracked with a minor variation on the Season One cartoon opening theme: "Dinobots wage their battle to destroy the evil forces of the Decepticons!" The Dinobot toys used appear to be prototypes as Grimlock has a chromed sword and Slag has chromed horns.
:''To help them in their never ending battle against the Decepticons, the Autobots create a new breed of robot: Dinahbots.'' {The Transformers! More than meets the eye. Dinobots wage their battle to destroy the evil forces of the Decepticons. The Transformers! Robots in disguise.} "The Decepticons are attacking!" "Dinobots'll get em!" "Can't beat the Dinobots!" {The Transformers!} ''From Hasbro.''
:*'''Dinobots''' [https://www.youtube.com/watch?v=hQScZap63b0 30 sec] - A transitional version between the Grimlock ad and the regular season one theme Dinobots ad. The narration is the same as the Grimlock ad, except for not calling out Grimlock by name at the end. Toy segment is yet a different shuffling of the footage, being mostly similar to the Grimlock with the exception of having more footage of Thundercracker flying around. This includes the clip from the regular Dinobots ad of Grimlock munching on Thundercracker's wing. Much like the Grimlock ad, the toy segment also ends with a jumpcut transformation, albeit a shorter one. The end shot is against a blue background, but no "Dinobot Grimlock" text this time. Despite the toy segment otherwise being pretty similar to the Grimlock ad, the audio of the kids matches the Dinobots ad.
:*'''Dinobots''' [https://www.youtube.com/watch?v=RSouGUP_71s&t=29 30 sec] - A re-soundtracked version of the previous commercial using the season two theme song (still with "Dinobots" replacing "Autobots".) Kidmation spot uses the same footage of buck-tooth kid #3, but ''with freaky glowing green eyes''.
:*'''Dinobots''' [https://www.youtube.com/watch?v=POn9eeH0ntA 30 sec] - A modified re-soundtracked version, slightly shortened to squeeze in a plug for [[Action Cards]].
:*'''Dinobots''' [https://www.youtube.com/watch?v=a6jMmN1RD84 30 sec] - Another re-soundtracked version of the Dinobots commercial, this time using the season three theme (still with modified lyrics). Narrated by Peter Cullen as Optimus Prime and Victor Caroli. The Kidmation has been replaced with the standard 1986 "kid face to Ultra Magnus face" Kidmation. The end shot has been edited to match the 1986 "flipping panels" and starburst transition aesthetics.
::Optimus Prime: ''To help us in our neverending battle against the evil Decepticons, we create the incredibllllle Dinobots!''

{{anchor|Mini-Spies}}
[[File:Rubsign.gif|right|upright=1.1|thumb|"Congratulations, Cliffjumper. It's a Decepticon!"]]
*'''Mini-Spies''' [https://www.youtube.com/watch?v=df5GGZ3we68 30 sec]
:Animation: [[Huffer (G1)|Huffer]] and [[Cliffjumper (G1)|Cliffjumper]] allow a yellow FX1-type [[Mini-spy]] to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
:Narration: I Wish I Was Victor Caroli
:Kidmation: Kid points urgently at the camera: "It's an Autobot!"
:Toy segment: A hand pulls back and lets go of a buggy-type mini-spy to demonstrate its motorized action on a black table. A hand is then showing pulling a carded Gears with buggy mini-spy from a rack of store pegs. The min-spy is shown zooming along the table again before being transformed to robot mode. The mini-spy is then instantly back in vehicle mode so his [[rubsign]] can be demonstrated. After Kidmation, we get another look at the mini-spy zooming along the table. We end on a closeup of the yellow promotional burst in the upper right hand corner of a package toy, that upon a pan-out we can see is a
:Notes: [[Casey Kasem]] provides the voice for Cliffjumper's single line. Visible among the packaged Mini-Bots on the store pegs are a red Bumblebee and a (red) Cliffjumper with a yellow [[alternate mode|vehicle mode]] pictured on the package.
: ''In the world of the Transformers, it used to be easy to tell the Autobots from the Decepticons. But now, the Mini-spies are on the loose. They look like Autobots, but '''are''' they?'' "It's a Decepticon! After him!" ''Transformer Mini-spies. You get one with each of the six Autobot mini-car packages. Motorized Transformers. You can't tell if they're Autobots or Decepticons until you rub up their symbols.'' "It's an Autobot!" ''Transformers Mini-spies. Get 'em while supplies last.''

{{anchor|Jetfire and Shockwave}}
[[File:Jetfireg1commercial.jpg|right|upright=1.1|thumb|Transforms from robot to lawsuit right before your eyes!]]
*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=8OEEncGeu8s 30 sec]
:Animation: [[Starscream (G1)|Starscream]] and [[Thundercracker (G1)|Thundercracker]] strafe [[Hound (G1)|Hound]], [[Prowl (G1)|Prowl]] and [[Sunstreaker (G1)|Sunstreaker]]. As the three transform and retreat, [[Jetfire (G1)|Jetfire]] steps out of a mountain and takes on the Decepticon jets; [[Shockwave (G1)|Shockwave]] transforms halfway and fires, then transforms the rest of the way and fires again.
: Narration: An incredibly mellow Victor Caroli.
: Kidmation: A grim-faced buck-toothed kid mouths the robotic "Robots in disguise!"
: Toy segment: Starts with a close-up of Shockwave's gun barrel, lights flashing as his electronic sounds squeal. Cut to a jumpcut sequence of a kid transforming Shockwave. After doing his Kidmation bit, the buck-toothed kid flies in Jetfire to take on Shockwave. The segment ends with a jumpcut sequence of the buck-toothed kid transforming Jetfire in completely random fashion.
: Notes: Jetfire here is in his original, toy-based animation model. The toy shown is a Pre-TF Macross VF-1S Valkyrie, albeit with red Jetfire armor. The set is once again mounds of dirt in front of a house somewhere in the Southwestern US. A white picket fence with a plant growing along it is visible in the background of the wideshots. The closeup of Jetfire flying appears to be in front a rocky area with a few tufts of prarie grass strewn about.
: ''Tired of losing battle after battle in the sky, the Autobots create the ultimate robot jet: Jetfire.'' {The Transformers! More than meets the eye.} ''But the evil Decepticons have a secret new weapon: Shockwave.'' {The Transformers! Robots in disguise.} "Jetfire to the rescue!" "Shockwave will stop him!" {The Transformers!} ''From Hasbro.''
:*'''Jetfire''' and '''Shockwave''' [https://www.youtube.com/watch?v=qvmkJpIi1tI 30 sec] - Resoundtracked with the season two theme song and a much more energentic Victor Caroli. The Kidmation has been replaced by the "freaky green glowing eyes" enhanced version of the Jumpstarters ad Kidmation.

{{anchor|Insecticons}}
[[File:Insecticons_G1_Commercial_Farmer_And_Son.jpg|right|upright=1.1|thumb|]]
*'''Insecticons''' plus '''Swoop''' [https://www.youtube.com/watch?v=Fi_xnRCGY8A 30 sec]
: Animation: A boy and his father are working on their farm when a horde of [[Insecticon (G1)|Insecticons]] attacks.
: Narration: The Other Guy.
: Kidmation: Blond-haired kid.
: Toy segment: Jump cut transformation sequences for Kickback and Shrapnel are followed by the Kidmation. Afterwards, the Kidmation kid brings in [[Swoop (G1)|Swoop]] to attack the Insecticons being brandished by another kid. The segment ends with a jumpcut sequence of Kidmation kid transforming Swoop.
: Notes: While there are already Insecticons chewing on the farmhouse by the time we see it, the fact that the farmhouse shows damage in areas not being munched on suggests the farmer hasn't been doing proper upkeep. The set this time is largely obscured by closeups and motion, but we can see dirt mounds/platforms and a backdrop that seems to imply the kids are in ''really'' tall grass.
: "Pa, look!" "What is it?" "It's the Insec-ti-cons, an ''evil'', new menace in the world of the Transformers!" {The Transformers! More than meets the eye. The Transformers! Robots in Disguise.} "Decepticons!" "Transform the Dinobots!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''
:* '''Insecticons''' [https://www.youtube.com/watch?v=e9r0LmghevY 30 sec] - Resoundtracked using the season two theme song. Kidmation has been switched to a "freaky green eyes" enhanced version of the one from the Jumpstarters ad.
 

{{anchor|Constructicons}}
[[File:G1commercial devastator.jpg|right|upright=1.1|thumb|]]
*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=BDinalIn228 30 sec]
:Animation: A construction crew works on a building site in the desert. The crew flees when their vehicles suddenly transform, revealing that they are the [[Constructicon (G1)|Constructicons]]. [[Devastator (G1)|Devastator]] touches his fists together over his head and is [[Commercial bumper|enveloped with energy]].
: Narration: The Other Guy.
: Kidmation: Blond-haired kid again in a different shirt.
: Toy segment: The Constructicons sit in a circle in vehicle mode on top of a mound of dirt. Two jumpcut transformation sequences are shown. Long Haul's results in him having Devastator's crotch plate positioned behind his head. Scrapper's on the other hand, is more impressive. He not only turns into a robot, but a ''whole other'' Constructicon as a shot of his vehicle mode is followed by a jumpcut sequence of ''Bonecrusher's'' transformation. After the Kidmation, we get a jumpcut sequence of the Constructicons forming Devastator, popping into view one by one. Devastator then swoops in to attack [[Inferno (G1)|Inferno]] and [[Tracks (G1)|Tracks]] who turn around to watch him bear down on them.
: Notes: The construction worker yelling "Run!" sounds like [[Corey Burton]] doing a voice similar to adult [[Spike Witwicky (G1)|Spike]]. The toys appear to be prototypes, based on Mixmaster having a lavender mixer barrel and Hook having a lavender crane boom, rather than the yellow-green of the final releases. Speaking of Mixmaster, he is mistransformed in the end shot with his cab not being swung up to form his feet. This results in him towering over the other Constructicons. Long Haul is mistransformed in the initial vehicle modes shot, his head being flipped up.
: ''In the world of the Transformers, nothing is what it seems.'' "Run!" ''Meet the Constructicons, six evil robots that transform into one mechanical giant.'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "It's Devastator — six ''Constructicons'' in one!" {The Transformers!} ''Each sold separately.'' "Devastator's attacking!" {More than meets the eye.} ''Sold separately. From Hasbro.''
:*'''Constructicons/Devastator Giftset''' [https://www.youtube.com/watch?v=RSouGUP_71s&t=90 30 sec] - Resoundstracked with the season two theme and has a tweaked ending showing the Constructicon giftset. The Kidmation has been changed to the freaky glowing green eyes enhanced version of the Kidmation from the "Autobot Cars plus Thrust and Dirge" ad. The tweaked narration switches "Sold separately." to the oxymoronic "Constructicons giftset sold separately."
:*'''Constructicons/Devastator''' [https://www.youtube.com/watch?v=F3hzPZ0fdmY 30 sec] - Resoundtracked and slightly re-edited for a 1986 re-use with the introductory narration now provided by [[Frank Welker]] as Megatron. Kidmation segment is the standard 1986 segment featuring a kid's face fold-morphing into an Ultra Magnus-like generic robot. The ending shot has also been edited to match the aesthetic of the 1986 ads.
::Megatron: "In the world of the Transformers, nothing IS what it seems. Meet my Constructicons, six evil robots that transform into one mechanical giant."

{{anchor|Jumpstarters}}
[[File:Jumpstarters G1 Commercial.gif|right|upright=1.1|thumb|]]
*'''Jumpstarters''' [https://www.youtube.com/watch?v=1arJdZShoxY 30 sec]
: Animation: None.
: Toy segment: Repeated shots of the [[Jumpstarter]] toys doing their thing on a futuristic smooth black floor surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds. At the end two kids fly Starscream and Thundercracker towards two others rolling Topspin and Twin Twist in front of a mountain at dusk backdrop.
: Narration: The Other Guy
: Kidmation: Buck tooth kid mouths "Robots in Disguise"
: Notes: An unusual set this time between the white grid on black floor pattern and the mountain backdrop framed by white lattice and having colored dots on the dark colored mountain's lower half. The shots of the Jumpstarters zooming along appear to be framed by zooming in on the floor at the base of the mountain. The resulting effect is that they appear to zipping through outer space.
: ''Introducing Jumpstarters. Jumpstarters. In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} "Decepticons!" "Jumpstarters attack!" {The Transformers! More than meets the eye.} ''The Transformers. From Hasbro.''

{{anchor|Thrust and Dirge}}
[[File:Thrust and Dirge G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=gkMJMGVsD_4&t=180 30 sec]
:Animation: As [[Optimus Prime (G1)|Optimus Prime]] and [[Jazz (G1)|Jazz]] fight a battle in the desert, [[Smokescreen (G1)|Smokescreen]], [[Tracks (G1)|Tracks]], [[Hoist (G1)|Hoist]], [[Inferno (G1)|Inferno]], [[Red Alert (G1)|Red Alert]] and [[Grapple (G1)|Grapple]] drive up and transform, prompting Megatron to summon [[Thrust (G1)|Thrust]] and [[Dirge (G1)|Dirge]].
: Production code: (animation) MP 1080, Spot 220
: Narration: You're Gonna Get It
: Kidmation: Beatles haircut kid mouths robotic "Robots in disguise!"
: Toy segment: One by one panels featuring an Autobot car being rolled are zoomed in, flip over to reveal the same Autobot being flown in robot mode and then zoom out to their final location on-screen. After Kidmation, we see Thrust's nosecone and cockpit flipped up without the arms in place, then a cut to last step of flipping the left wing up. Thrust and Dirge are flown side by side and then we get a jump cut sequence of Inferno's transformation. Inferno, Red Alert and Hoist all whip around just in time for Hoist to get a face full of Thrust. Hey, that's [[Ramjet (G1)|Ramjet]]'s schtick!
: Notes: Smokescreen and Grapple appear in the animation segment and are called out by name in the narration but do not appear in the toy segment. The first step shown of Inferno's transformation is incorrect. Instead of the cab being rotated down, it's rotated up either due to being the wrong clip or the clip being run in reverse.
: ''NEW Autobots join Optimus Prime. Smokescreen, Tracks, Hoist, Red Alert and Grapple. And joining the evil Decepticons, Thrust and Dirge.'' {The Transformers! More than meets the eye. The Transformers! Robots in disguise. The Transformers!} "Decepticon attack!" "Autobots'll stop 'em!" {The Transformers!} ''The Transformers. From Hasbro.''
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=RSouGUP_71s 30 sec] - Resoundtracked with the season two theme. In a change of pace, the original Kidmation is retained and enhanced with freaky green glowing eyes, rather than being replaced.
:*'''Autobot cars plus Thrust and Dirge''' [https://www.youtube.com/watch?v=0sxMlvn3Dsw 30 sec] - Same as the season two resoundtracking with an Action Cards plug squeezed in at the end.

{{anchor|Triple Changers and Perceptor}}
[[File:Triple Changers and Perceptor G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=qCRKHaIiJxQ&t=250 30 sec]
: Animation: [[Astrotrain (G1)|Astrotrain]] grapples with Optimus Prime, then escapes on some train tracks. The Autobots blast a trestle out from under him; he transforms and flies away. Optimus Prime uses [[Perceptor (G1)|Perceptor]] to examine some Decepticon debris.
: Narration: The Other Guy
: Kidmation: Bowl haircut kid #2.
: Toy segment: A blond haired kid uses Perceptor's microscope mode to examine a leaf before changing him to robot mode. Bowl haircut kid rolls Blitzwing in tank mode before changing him to plane and robot, flying each. The two kids engage in battle over a mound of dirt and are joined by third kid wielding Astrotrain.
: Notes: Cameo animation appearances from Sunstreaker, [[Sideswipe (G1)|Sideswipe]], [[Ratchet (G1)|Ratchet]]. Perceptor is portrayed as significantly shorter than Optimus, perhaps the same size as Bumblebee. The Astrotrain figure shown is a prototype figure in his [[Character model|animation colors]]). While Astrotrain appears in the animation and in the toy footage, he is never identified by name.
:''And as the battle between the Autobots and the Decepticons rages on, Megatron creates Triple Changers, the most eeeeevil Decepticons of all! But the Autobot scientist Perceptor is ready for anything. Introducing Perceptor. From a working microscope he changes into a robot.'' {The Transformers!} ''And Triple Changer Blitzwing changes from tank to plane and from plane to robot.'' {Robots in disguise.} "Tri-ple-Changers!" "Autobots'll stop em!" {The Transformers!} ''Sold separately. From Hasbro.''
:*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=IpADNDtB9DE 30 sec] - Resoundtracked with the season two theme. The Kidmation has been replaced with a freaky green eyes enhanced clip of the bowl hair cut kid from the "Autobot Cars and Decepticon Planes" ad.
:*'''Triple Changers and Perceptor''' [https://www.youtube.com/watch?v=Crn_8VIxaOk 30 sec] - Similar to the re-sountracked version, but with a "While Supplies Last" stinger added to the end. The Kidmation has been swapped out yet again, this time for a clip of a kid with a bowl cut and heavy eyebrows saying "I know what I want!" then mouthing along to the music. In contrast to other enhanced Kidmations, this time around we get to see the kid's eyes turn green instead of just starting at that point.

{{anchor|Blaster}}
[[File:RumbleBlasterCommercial1.jpg|right|upright=1.1|thumb|Rumble repeats [[More than Meets the Eye, Part 2|Spike's mistake]] in spectacular fashion.]]
*'''Blaster''' [https://www.youtube.com/watch?v=CkLdJtLeKg0 30 sec]
: Animation: [[Rumble (G1)|Rumble]] merrily walks into a Decepticon base carrying Blaster in boom box mode; [[Blaster (G1)|Blaster]] transforms, prompting Soundwave to send Laserbeak and Ravage at him.
: Narration: The Other Guy.
: Kidmation: Bucktooth kid.
: Toy segment: Blaster is shown sitting on some dirt in boombox mode before being picked by a kid who holds Blaster to his ear. This is followed by a jumpcut transformation sequence. Then we see a different kid rolling Optimus Prime through a dirt road diorama before seing Soundwave and Buzzsaw flying by a rock wall. After the Kidmation we go back to Soundwave and Buzzsaw briefly before jumping to Prime in robot mode joining Blaster. Another quick cut to flying Soundwave and Buzzsaw before seeing them come around the wall and clash with Prime and Blaster.
: Notes: Soundwave and Rumble's voices are provided by Frank Welker as usual. Blaster's single word of dialogue seems to be provided by Welker (as opposed to his normal actor, [[Buster Jones]]) as well, sounding much like his Trailbreaker voice.
: "Hey look at this radio I found!" Soundwave: "Autobot intruder!" Rumble: "Where?!?" Blaster: "Here!" Soundwave: "Laserbeak, Ravage, attack!" [Not a working radio] ''Introducing Blaster! He looks like an innocent radio but transforms into a powerful Autobot Communicator.'' "Optimus Prime to Blaster, watch out for Soundwave!" {Robots in disguise} "It's Soundwave and Buzzsaw!" "Blaster and Prime will stop them!" ''The Transformers. Sold separately. From Hasbro.''
:*'''Blaster''' [https://www.youtube.com/watch?v=IR-_6G8yqHY 30 sec] - 2nd variant with re-modulated Soundwave's lines and a unique ending.
:*'''Blaster''' [https://www.youtube.com/watch?v=uIdK1JjRFc8 30 sec] - Resoundtracked with the season two theme. Another rare case of the Kidmation simply being enhanced with "freaky green glowing" eyes instead of being replaced.

{{anchor|Omega Supreme}}
[[File:Omega Supreme G1 commercial.jpg|right|upright=1.1|thumb|The original [[dull surprise]].]]
*'''Omega Supreme''' [https://www.youtube.com/watch?v=RE7piFzyCQ8 30 sec]
: Animation: In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's [[Omega Supreme (G1)|Omega Supreme]]. Omega transforms and attacks.
:Narration: I Wish I Was Victor Caroli
:Kidmation: Shaggy haired kid.
:Toy segment: Two kids play with Omega Supreme's base mode on futuristic black floor. One kid places the tank on the tracks to roll around while the other picks up the rocket for a liftoff. This is followed by closeup the of the tank rolling along on its own as the narrator points out the motorization and lights. Two other kids join the action by swooping down Ramjet and Dirge. Cut to a modified jumpcut transformation sequence where instead of straight jumps, the frame becomes a panel and flips around to the next clip. Closeup on Omega Supreme's motorized walking before and after the Kidmation. The segement ends with a wideshot of the second two kids swooping Ramjet and Dirge towards Omega Supreme leading to one last closeup of Omega Supreme walking.
:Notes: Starscream and Thrust have their normal cartoon voices. Except for Starscream's last line, "It's Omega Supreme!" which sounds like [[Chris Latta]] inhaled helium. The set is the same one from the Jumpstarters commercial.
:"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Decepticons, attack!" "Oh no, look!" "It's Omega Supreme!" ''Introducing the Autobots' Omega Supreme defense base. It comes with a motorized tank with flashing turret lights.'' "Decepticons!" "Counterattack Omega Supreme!" {The Transformers!} "Omega Supreme'll stop them!" {Robots in disguise.} "Omega Supreme is invincible!" {The Transformers!} ''The Transformers. Sold separately, batteries not included. From Hasbro.''
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=AbcwV818LuA 30 sec] - Resountracked with the season two theme song. Kidmation has been replaced with the enhanced version of the Kidmation from the Blaster commercial.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=Lq3VhggqfmM 30 sec] - Modified version of the 1985 resoundtracking with the same unique Kidmation and "While Supplies Last!" stinger as the variant Triple Changers and Perceptor ad.
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=119 30 sec] - Resoundtracked with an Optimus Prime intro narration and the season three theme song. The Kidmation has been replaced with the standard 1986 Kidmation and the end shot has been edited to match the 1986 aesthetic.
::Optimus Prime: "There it is, the Omega Supreme defense center! And that's its fantastic motorized tank!''
:*'''Omega Supreme''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=241 30 sec] - The 1986 version slightly shortened to be able to include a [[The Transformers: The Movie]] stinger. 

{{anchor|Primetime}}
[[File:Alex Karras Commercial.jpg|right|upright=1.1|thumb|"I've lowered myself to ''this''?"]]
*'''Prime time spot''' [https://www.youtube.com/watch?v=_eRDVymB4SU 30 sec]
: Toy segment:[[Alex Karras]], along with two unidentified boys, calmly promotes the virtues of Perceptor (a working microscope!) and Blitzwing (what a great tank!) and urges you to shop ''now'' if you want one for your kid for Christmas.
: In addition to Alex and his child assistants demonstrating the toys, footage from the Dinobots commercial is reused.
: <s>Kid</s> KARRAS-mation: Alex Karras mouths along to the "robots in disguise" line and then continues his spiel without missing a beat. Sadly, his eyes do not glow green.
: Notes: This ad aired between [[Halloween]] and Thanksgiving in order to get a head start in promoting the toys for Christmas. Amongst the many boxed Transformers sitting on the table (in various shots) are Blaster, Snarl, Swoop, Soundwave, Ratchet, Megatron, Jazz, Astrotrain, Grimlock, Wheeljack, Jetfire and Optimus Prime. Three Blitzwings, Jetfire, two Perceptors, Optimus Prime, Smokescreen, Red Alert, and Astrotrain are all shown loose.
: ''These are the Transformers, one of the hottest selling toys in America. If you want one for your kid this Christmas, go now while stores have a good sel-ec-tion.''

{{anchor|Rubsign}}
*'''[[Rubsign]]s''' [https://www.youtube.com/watch?v=1ylwlh_UbTs 30 sec]
: Animation: A mixture of clips from various 1984 and 1985 commercials, plus the ''The Transformers'' logo coming out from behind a volcano taken from the season one cartoon intro.
: Narration: [[Megatron (G1)|Megatron]], Optimus Prime and [[Victor Caroli]].
: Kidmation: Reused from Autobot cars plus Thrust and Dirge.
: Toy segment: A brief clip of a finger rubbing the rubsign on the roof of Smokescreen, with the rubsign then becoming the [[scene transition]] symbol flip. Later in the ad we get reused clips of the Hoist and Red Alert turning around from the Aubot cars ad, Grimlock's dino head being flipped down from the Dinobots ad, Twin Twist jumping up to his feet from the Jumpstarters ad, and Soundwave's jump cut transformation sequence from his ad. The ad ends with a repeat of the Smokescreen clip.
: Notes: This ad was created to help inform consumers that ''real'' Transformers toys now had rubsigns to distinguish them from [[Knockoff|bootlegs]] and other brands such as [[Tonka]]'s ''[[GoBots]]''.
: Megatron: "We are conquerors." Optimus Prime: "No one is like us." Megatron: "Only we have the right to be called by the name." Optimus Prime: "Only we have the right to wear this symbol." Megatron: "Or THIS symbol." Optimus Prime: "Only WE are Autobots and Decepticons." Megatron: "Good versus evil." Optimus Prime: "And only WE have the right to be called the Transformers!" ''Only the Transformers are REAL Transformers!''
:*'''Rubsigns''' [https://www.youtube.com/watch?v=EjvgH3ueXkg 30 sec] - Resountracked with the season two theme. The Kidmation is yet another case of the original clip being enhanced rather than replaced.

===Cartoon===
*'''Five Days A Week promo A''' [https://www.youtube.com/watch?v=tj1Sdl4ou6M 30 sec]
: Animation: Assorted clips from the series, mainly the first three episodes of season two - The seekers landing and shooting; Mirage, Wheeljack and Bumblebee transforming and running (intro sequence); Hound, [[Warpath (G1)|Warpath]], Prowl and Optimus Prime in a shoot out with fake Starscream ([[A Prime Problem]]), panels of the Autobots driving over a large gap ([[Changing Gears]]), Optimus Prime being shot by Laserbeak (A Prime Problem), the Prime clone transforming with Trailbreaker and Jazz (A Prime Problem), [[:File:G1_ChangingGears_Ratchet_karate.jpg|Ratchet fly kicking Thundercracker]] (Changing Gears), and Starscream clearing out Sideswipe and [[Bluestreak (G1)|Bluestreak]] ([[Autobot Spike]]); Megatron transforming so Soundwave can use him to fire behind (Autobot Spike); Gears falling into a pit (Changing Gears); Bumblebee dodging a tree (Autobot Spike); Optimus Prime and the Autobots arriving and transforming in Washington D.C. ([[Atlantis, Arise!]]). The panels are animated with the first four flipping into place in their respective quadrants and the fifth laid overtop as Victor Caroli does the day of the week roll call.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: The Season Two theme is played in the background as Victor Caroli informs us that we can "''Watch the heroic Autobots battle the evil Decepticons five days a week.''" The Caroli narrated segment was sent to the various local TV stations who then added narration and a screen with the station logo and slogan to the end of the spot. This type of customized promo would continue until [[Transformers: Armada (franchise)|Transformers]] [[Cartoon Network|left]] terrestrial television. While the ways in which the spot was customized varied from station to station, it seems as though each station ran some version (A, B or a shorter version thereof) of the "Five Days A Week" promo where the station ID consisted of a clip of Optimus Prime speaking resoundtracked with new [[Peter Cullen]] narration telling the viewer when they could watch the ad: "Weekdays at four on WUAB!" "We'll see how tough the Decepticons are, weekday afternoons here on TV22!". Assuming he did indeed record voiceovers for every syndication affiliate station (around 100 or so), that must have been a long day at the office for Mr. Cullen!
: Megatron: "Decepticons, attack!" Optimus Prime: "Take care Autobots!" '''''Now''', you can watch the incredible adventures of the Transformers as heroic Autobots battle evil Decepticons five days a week. Monday. Tuesday. Wednesday. Thursday. And Friday. The Transformers are like nothing you've seen before. Don't miss a single day!'' {The Transformers! Robots in disguise!}
:*'''Five Days A Week promo B''' [https://www.youtube.com/watch?v=RUYryiY2_jU 30 sec Cleveland], [https://www.youtube.com/watch?v=mvDyMjWeW2Q 30 sec Chicago], [https://www.youtube.com/watch?v=WGDsr1GqYag 10 sec Cleveland]
: Animation: Various cartoon excerpts. Megatron yelling (Traitor); the Seekers attacking the Autobots underwater (Atlantis, Arise!); Wheeljack, Mirage and Bumblebee transforming and running, Prime and Megatron leading thwir teams into battle, Thundercarcker vs Ratchet and Skywarp vs Jazz (season one intro); Cliffjumper fighting Mirage ([[Traitor (episode)|Traitor]]); panels of Grimlock taking on Megatron in Washington D.C. (Atlantis, Arise!), the Sub-Atlantican General firing at the Autobots (Atlantis, Arise!); Laserbeak being shot down by Hound (Atlantis, Arise!); Megatron busting through a wall ([[Enter the Nightbird]]), and Megatron and Prime battling (Enter the Nightbird); A fire blast hitting a metal surface (Traitor); the Insecticons flying and transforming (Traitor); Sideswipe tackling Starscream mid-air (The Immobilizer); Optimus Prime and the Autobots arriving and transforming in Washington D.C. (Atlantis, Arise!); Laserbeak flying into the screen (Traitor); the Autobots fleeing the [[ Experimental Energy Research Laboratory]] (Traitor);
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Exactly the same soundtrack as the above ad but with different clips and a differently animated panel segment. The panels are in a grid with three still frames in the top row and two on the bottom and they start animating when their day is called. A heavily edited down 10 second version was also created wherein the panels were done as screen flip transitions instead of a grid. In the 30 second version, the "heroic Autobots battle evil Decepticons" line is played over the fight of Cliffjumper and Mirage; ''heroic Autobots'' indeed, Cliff.

===Other===
{{anchor|FHE}}
*'''[[Family Home Entertainment|F.H.E.]] ''[[The Transformers (cartoon)|The Transformers]]'' Video Tapes''' [http://www.retrojunk.com/details_commercial/5898/ 30 sec]

: Animation: Excerpts from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]".
: Narration: The Other Guy
: Notes: Despite the animation being taken from "More than Meets the Eye", that tape is not actually among those pictured. The pictured tapes are (from left to right): [[Divide and Conquer]], [[Transport to Oblivion (episode)|Transport to Oblivion]] and [[Roll for It]]. It is stated that the tapes are available on VHS or Beta.

{{anchor|Electric Train Set}}
[[File:Transformers Tyco Electric Train Set Commercial.jpg|right|upright=1.1|thumb]]

*'''Tyco [[Electric Train and Battle Set]]''' [https://www.youtube.com/watch?v=-jH7PCd32-E 30 sec]
: Animation: Two unbelievably generic Decepticons invade a command post by storming the power station, vastly outnumbered by the unbelievably generic Autobots defending it. Despite the advantage in the numbers game, the train races in to help the Autobots counterattack with "a new secret weapon '''[[you]]''' control".
: Narration: Unknown.
: Toy segment: The various features of the train cars are demonstrated, followed by two kids watching the train go around and around. At the end, two robotic shadows appear over the tracks.
: Notes: This spot is soundtracked by a new version of the Season 1&2 outro. The generic Autobots have suprisingly drab color palletes, being mostly gray, white and black with some highlights of either yellow, grean or teal. It's even more surprising in contrast to the two Decepticons, who are mostly light blue and golden yellow. The animation models for generics are actually based on the designs of the robot figures which come with the train set. As well, the two shadows at the end appear to be those of two of the robot figures, though not the same two figures upon which the animated Decepticons are based on.
: ''The Decepticons are invading the command post. As they storm the power station, we counterattack. With a new secret weapon you control. A speeding Transformers train. It's more than just a train, as every car transforms into a Hawk Fighter, Weapons Center, Proton Laser. Search mode equipped.'' "And ready for action!" "Find a new? position and cut off the enemy's escape." {Transformers! More than meets the eye.} ''The Hawk Fighter attacks with supersonic speed and saves the power station. You've won today, but will you be ready tomorrow?"

{{anchor|Electric Racing Set}}
[[File:Transformers Tyco Electric Racing Nightglow.jpg|right|upright=1.1|thumb|They shouldn't race so close to the nuclear power plant.]]

*'''Tyco Transformers [[Electric Racing Set]]''' [https://www.youtube.com/watch?v=SCm5bOiI2R8 30 sec]
: Animation: None.
: Narration: Unknown.
: Toy segment: Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
: Notes: Features the same version of the Season 1&2 outro as the train set commercial for background music. This is the only time [[Natron]] and [[Freezon]] are given names.
: ''Natron, the Autobot, on alert for Freezon, the Decepticon.'' {Transformers! More than meets the eye.} ''Up ahead, is that the enemy in disguise? If it is, two can play this game. And the chase is on, between Natron and Freezon, in one form or another.'' {Transformers! More than meets the eye.} ''In Transformers Racing. Now, turn off the lights and your Transformers race into a whole new universe of night-glow. Transformers Electric Racing. By Tyco, of course.''

{{anchor|View-Master Show Beam Projector}}
[[File:ViewMaster Projector Commercial.jpg|right|upright=1.1|thumb|"Put your hands in the air!"]]
*'''[[View-Master]] Show Beam Projector with Transformers cartridge''' [https://www.youtube.com/watch?v=t781lHy-CV0 30 sec]
: Toy segment: A brother and sister talk their mom into letting them stay up to play with the projector. After she leaves, they are suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about. The boy responds "Just our Show Beam Projectors Mom." and displays the projector on her shirt to everyone's amusement.
: Kids: "Wow!" Mom: "Bedtime!" Boy: "Aw Mom." Girl: "We wanna play the Show Beam Projectors." Mom: "Ok." Boy: "Let's show the Transformers!" Girl: "Yeah!" Both: "Wow!" Girl: "Look out! Decept-E-cons!" Boy: "Take that Megatron!" Mom: "Kids?" Boy: "Just our Show Beam Projectors Mom." ''Show-Beam Projector comes with a cartridge containing a 30 scene Transformers story. Other Show Beam cartridges each sold separately. From View-Master.''

* '''{{w|Colorforms}} Lazer Blazers''' [https://www.youtube.com/watch?v=lIzntdzs1Ko 10 sec]
: Narration: Unknown.
: Toy segment: Examples of the holographic stickers for {{w|Masters of the Universe}}, [[My Little Pony]] and ''The Transformers'' are shown being shot into space via a laser burst as the narrator names the franchises.
: Notes The artwork for ''The Transformers'' depicts Megatron standing in front of two [[Seeker (body-type)|Seeker]]s with a spaceship ([the [[Nemesis (G1)|Nemesis]]?) overhead, what looks like a cloud in the upper right and what appears to be the arm and foot of another Transformer off panel to the right. The background is black while the characters and objects are shades of brown, green, yellow and blue, with some colorshifting to simulate the look of a hologram.
: ''Lazer Blazers. 3D Holographic stickers. See Masters of the Universe, My Little Pony and Transformers come alive. Laser Blazers, by Colorforms.''

[[File:The Juice is Loose.jpg|thumb|right|250px|]]
* '''Pioneer Chicken Universal Studios promotion''' [https://www.youtube.com/watch?v=dtq3Xja0NVs&t=523 30 sec]
: Notes: {{w|O.J. Simpson}} (yes, ''that'' O.J. Simpson) talks about the joys of summertime and Pioneer Chicken's Summer Fun special. He goes on to talk about the discounts available from Pioneer Chicken on [[Universal|Universal Studios]] admission and all the exciting attractions, incluing the [[The_Transformers_Universal_Studios_Tour|Transformers Base Camp]]. [[Frankenstein's monster]], an astronaut and {{w|Conan the Barbarian}} stop by at the end to share his chicken.
: "Ah, summertime. Great for relaxing with friends and enjoying Pioneer's Summer Fun special. You get eight large pieces of golden Pioneer chicken, mashed potatoes, gravy and coleslaw for just $6.99. And Pioneer's even got free coupons for Universal Studios' tour, with the biggest discounts including a free admission. There's exciting attractions like Transformers Base Camp, 2010 Space Walk, and much more! Of course Pioneer Chicken's Summer Fun special for $6.99 is a great way to make new friends. Right fellas?"
{{-}}

==1986==
''The Transformers'' reached the height of its popularity in 1986 and along with that came an advertising campaign for the first ever Transformers feature film, ''[[The Transformers: The Movie]]''. With the brand having only been around for two years, a feature film was not as sure an investment as it would [[Transformers (film)|come to be in later years thanks to fan nostalgia]]. As such a pitch reel was put together to sell the film to investors. This pitch reel would later be edited into a teaser trailer for theaters. Counting the pitch reel, a total of four trailers would be produced for the US audience. The TV advertising strategy for the film was also ambitious, featuring three different campaigns: One aimed at teens and two others aimed at kids. While each campaign got only one thirty second commercial (except the teen campaign which also got a sixty second ad), those ads would be updated several times to reflect the movie being closer to release ("Opens in four days!", etc.) as well as the day of release ("Now playing.") and after ("Now in theaters everywhere."). While many kids and parents were shocked by the death of Optimus Prime, and to a lesser extent Megatron's, in hindsight this should have come as no suprise. The commercials and trailers were very up front about Prime's demise, to the point of using it as a selling point for the action. Nearly every ad either implied one of them would die ("Does Prime die?", "And, the final confrontation between Megatron and Optimus Prime.") or flat out stated they would die: "A monster planet destroys everything in its path, while Megatron and Prime fight to the death." Stingers plugging the movie were added to the end of a number of toy commercials, receiving the same time frame updates as the main ads. In addition to directly advertising the film, several giveaway contests were held. "[[The Ultimate Transformers Sweepstakes]]" was held by various local affiliate stations, each with the same prizes that could be won if you mialed in a postcard. [[Nickelodeon]] ran the "[[Transformers: The Movie contest]]" while USA Network ran the "[[Mystery Transformer contest]]", the latter of which actually required you to solve a word scramble in addtion to sending a postcard. All three contests had movie related prizes, with the cable network giveaways having some nicer onces and grand prizes of electronics. Curiously, these prizes did not include actual movie tickets.

Toy advertising stayed plentiful with the number of ads going up from 12 to 13 (from 10 to 12 if you don't count the ads for the Mini-spy and reflective patch pack-in promotions or the rubsign ad). The style and approach of the ads remained generally consistent. The biggest change was the switch to "standard" Kidmation segments featuring a blond kid transforming via animation into a rather generic looking [[Ultra Magnus (G1)|Ultra Magnus]] or [[Galvatron (G1)|Galvatron]]. There's seemingly no rhyme or reason behind which ads got the Ultra Magnus version and which ones got the Galvatron one. The sets were still mostly dirt and rocks, but this time instead of being random piles of dirt in the front yard of a house, they were rocky areas out in the middle of the desert. The Aerialbots/Stunticons and Battlecharger ads are exceptions to this rule, the former taking place in front of house like the 1984 ads and the latter using the same set as the Jumpstarters and Omega Supreme ads. Much like the year before where some of the earlier 1985 ads with first season music were retooled with the season two theme,ads from 1985 were retooled this year with the season three theme. This resulted in a few ads having versions with all three themes! These retooled ads are listed under their original versions above. New theme music wasn't the only audio change. Victor Caroli became the sole narrator on the ads, at least the only one who wasn't a Transformers character. Along with the standard narration, each ad featured some narration from either [[Peter Cullen]] or [[Frank Welker]], reprising their roles as Optimus Prime and Megatron respectively. Prime would describe the Autobot characters and Megatron naturally did the same for the Decepticons. This led to some weird [[micro-continuity|micro-continuities]] where in the world of the commercials, Wreck-Gar and the Junkions are apparently Decepticons and Galvatron and Megatron are not the same bot. These changes were obviously to avoid spoiling the movie, but the toy commercials (and well, pretty much all of the movie advertising) had no such reservations about hinting at Optimus Prime being replaced with Victor Caroli narrrating: "But soon a new Autobot leader will arrive. Introducing Rodimus Prime. '''No one''' can take on the Decepticons like Rrrrrodimus Prime!"

===Movie===
[[File:DiacloneMagnusAnime1.jpg|thumb|upright=1.1|"We're the Dandy Highwaymen, and here's our invitation."]]
*'''[[The Transformers: The Movie promo|The Transformers: The Movie promo trailer]]''' [https://www.youtube.com/watch?v=pVR2S-F6BAM 4:25] / [https://www.youtube.com/watch?v=9XNuPXieIcs 4:17] (Japanese Subtitles)
:Animation: A number of scenes from the movie including Unicron's devouring of [[Lithone (planet)|Lithone]], [[Kup (G1)|Kup]] telling stories to the Dinobots, [[Ultra Magnus (G1)|Ultra Magnus]], [[Springer (G1)|Springer]] and [[Arcee (G1)|Arcee]] transforming [[Autobot City (G1)|Autobot City]], and [[Unicron]]'s transformation.
:Narration: [[Victor Caroli]] tells us how awesome the movie will be by giving away some fairly hefty plot spoilers.
:Notes: Created for the purpose of getting potential investors to buy into the movie, this trailer features LOTS of unfinished or ultimately unused animation. Also features several placeholder items including a temp music track featuring cues taken from ''Star Trek III: The Search for Spock'', the voicework for Kup and the Autobot City computer (the latter of which was dropped in the final film), and an early movie logo featuring the word "Movie" in plain red text under the standard ''The Transformers'' logo. The subtitled version omits a large portion of Caroli's introductory narration and begins at him naming the movie.
: ''A new motion picture will transform the summer of 1986 into an incredible adventure. Transformers: The Movie. It is the year 2005, and a mysterious planet threatens to devour the galaxy...'' Kup: "This gigantic igyak came stomping at us out of nowhere." ''Conceived in the epic tradition of Star Wars, this spectacular animated adventure stars Leonard Nimoy as Galvatron, Robert Stack as Ultra Magnus, Judd Nelson as Hot Rod, and Eric Idle as the Junkion warrior Wreck-Gar.'' "Battle stations! Battle stations!" ''And at film's end, when the monstrous planet Unicron, played by Orson Welles, reveals its long held secret by transforming into the most gigantic robot ever, you'll know you've been watching a movie that is destined to bring back audiences again and again. In the summer of 1986, the most exciting adventure in the universe is on planet Earth. Transformers: The Movie.''
:*'''The Transformers: The Movie teaser trailer''' [https://www.youtube.com/watch?v=JKSS-qOC4aY 1:28] - Edited down from the promo trailer and re-soundtracked with some new Victor Caroli narration and [[Vince DiCola]]'s preliminary version of "[[Escape (song)|Escape]]" to be sent out to cinemas. The edit removes the hefty spoilers.
: ''A new motion picture will transform the summer of 1986 into an incredible adventure. Transformers: The Movie. An epic story of good versus evil, this spectacular animated adventure stars Leonard Nimoy as Galvatron, Robert Stack as Ultra Magnus, Judd Nelson as Hot Rod, and Eric Idle as the Junkion warrior Wreck-Gar. In the summer of 1986, the most exciting adventure in the universe is on planet Earth. Transformers: The Movie. Coming this summer to a theater near you.''

*'''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=_25RK5GbJIc 1:30]
: Animation: Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticons lever. [[The Touch|"The Touch"]] plays across the first half, then [[Lion|Lion's]] rendition of the [[theme song]] covers the second half.
: Narration: Victor Caroli introduces the characters and expounds on how great the movie is. [[Robert Stack]] and [[Eric Idle]] have been dropped from the list of featured performers.
: {You've got the touch!} ''Hold on tight. The most incredible rock and roll adventure ever is here!'' Quintesson: "Feed him to the Sharkticons." ''Starring: Judd Nelson as Hot Rod, Leonard Nimoy as'' Galvatron: "Galvatron." ''and Orson Welles.'' Unicron: "I am Unicron." {You've got the motion. You know that when things get too tough, you've got the touch!} ''Beyond good. Beyond evil. Beyond your wildest imagination.'' {Transformers!} ''Transformers: The Movie.'' {Their battle to destroy the evil forces of...the Decepticons. Transformers! Robots in disguise! Transformers! Transformers! Transformers! More than meets the eye!} ''Transformers: The Movie.'' {Transformers!} ''Coming to a theater near you this August.''
:* '''The Transformers: The Movie theatrical trailer''' [https://www.youtube.com/watch?v=1c3sY1EKkTA&t=24 1:25] - An alternate version not only has Caroli dropping the hefty spoilers again during the musical interlude, but actually presenting them as a selling point. This version of the trailer was included on the Japanese promotional VHS tape ''[[The Transformers: The Movie - Apocalypse: Be Eternal, Matrix]]''.
:: {You've got the touch!} ''Hold on tight. The most incredible rock and roll adventure ever is here!'' Quintesson: "Feed him to the Sharkticons." ''Starring: Judd Nelson as Hot Rod, Leonard Nimoy as'' Galvatron: "Galvatron." ''and Orson Welles.'' Unicron: "I am Unicron." {You've got the motion.} ''It's the ultimate battle between Autobots and Decepticons.'' {You've got the touch!} ''Beyond good. Beyond evil. Beyond your wildest imagination.'' {Transformers!} ''Transformers: The Movie.'' {Their battle to destroy the evil forces of...the Decepticons.} ''New heroes, new villans, in the ultimate Transformer experience! And, the final confrontation between Megatron and Optimus Prime.'' Transformers! Transformers! ''The battle between good and evil rages to a new level!'' {More than meets the eye!} ''Transformers: The Movie.'' {Transformers!}

*'''The Transformers: The Movie TV spots'''

: Animation: Varies depending on length and which campaign it is. The one minute version of the teen campaign starts with "The Touch" playing over the Autobot shuttle launch, Unicron devouring [[Lithone (planet)|Lithone]], and Optimus Prime having The Touch. After this we get the film logo and a switch to Lion's theme playing over excerpts of Unicron's interior, a different angle of Unicron attacking Lithone, a close up of Arbulus and Kranix looking at Unicron in awe, a brief snippet of the end of the tunnel animation from the intro,Megatron transforming to gun mode aboard the Autobot shuttle, Lithonians watching Unicron approach, Jazz and Cliffjumper fleeing on Moonbase 1, Megatron and Optimus Prime's showdown, Ultra Magnus shooting during the [[Autobot City (G1)|Autobot City]] battle,Wreck-Gar running toward the camera, Hot Rod punching a Sharkticon, Kranix backing away from a Sharkticon, Galvatron arriving at Coronation Starscream, Hot Rod having Daniel ride in style, a Junkion wielding a chain while riding another Junkion, Devastator pulling apart a building, Hot Rod attacking a robosquid and some of Unicron's transformation sequence. The 30 sec teen version retains almost the entire The Touch portion with the Prime portion shortened. The theme half of the ad is drastically shorter, being whittled down to just a shot of Unicron's closed maw, Jazz and Cliffjumper fleeing, bits of the Megatron/Prime battle, Magnus shooting, Galvatron's arrival now placed before Hot Rod and [[Kranix (G1)|Kranix]] with the Sharkticons, and ending with Hot Rod picking up Daniel. The first of the two thirty second kid versions is identical to the teen version with the closed maw excerpt replaced by one of the Lithonians running from Unicron. The second of the kid versions, by contrast, changes things up quite a bit more. It starts off with an array of excerpts of Unicron attacking Lithone and the end of the tunnel animation. From there we get the shorted Prime/Touch sequence, "It's over, Prime" and Prime falling, Ultra Magnus shooting, Wreck-Gar running, Hot Rod punching a Sharkticon, part of Unicron's transformation, and Daniel hoverboarding before being picked up by Hot Rod. This one does not have two halves, instead being soundtracked only with the movie theme.
: Narration: Depending on the version, [[The Other Guy: The Movie]] or Victor Caroli with The Other Guy: The Movie tacked onto the end ("You'll have to see it twice to take it all in! Transformers: The Movie. In theaters...")
: Notes: There were three TV advertising campaigns for the movie. One was aimed at teens using a non-Victor Caroli narrator who talked about the "startlingly original story" that would "shock and amaze even the most [[fandom|diehard Transformer fans]]" and highlighted the celebrity talent involved. The other two were aimed at kids, one being nearly the same as the teen version except the highlighting of the celebrity talent was swapped for emphasizing the scope of the movie: "It's ''so'' big, ''so'' exciting, you'll have to see it twice to take it all in!"; the other was narrated by Victor Caroli (with the "you'll have to see it twice" claim from the other ad tacked to the end) and focused on selling the intrigue of the movie's various plot points. Several different versions of each campaign's TV spot were produced, updating the amount of time to go until the movie's release. While recordings of every combination of length, "campaign" and "days to go" have not been found, we've listed everything that has been found in the table below:
{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|Opens August 8 Teen||0:60||https://www.youtube.com/watch?v=DYt28T7n1Mc
|-
|Opens August 8 Teen||0:30||https://www.youtube.com/watch?v=lyw0Yn6ttpk
|-
|Opens in four days Kid 1||0:30||https://www.youtube.com/watch?v=ES2XjRhQ_eY
|-
|Opens in four days Kid 2||0:30||https://www.youtube.com/watch?v=4XSgsgDjZt0
|-
|Opens in three days Kid 1||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=235
|-
|Opens in three days Kid 2||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=143
|-
|Opens tomorrow Teen||0:60||https://www.youtube.com/watch?v=1IbpFqBXKxg
|-
|Opens tomorrow Teen||0:30||https://www.youtube.com/watch?v=h2jn1SCYKY0
|-
|Opens tomorrow Kid 1||0:30||https://www.youtube.com/watch?v=lszfvuRcG68
|-
|Opens today Kid 1||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=69
|-
|Now playing Teen||0:60||https://www.youtube.com/watch?v=XdR5fKht5LY
|-
|Now playing Teen||0:30||https://www.youtube.com/watch?v=eoCH1L7vE5Q
|-
|Now playing Kid 2||0:30||https://www.youtube.com/watch?v=DYt28T7n1Mc&t=107
|-
|}

{{anchor|Ultimate TF Sweepstakes}}
*'''[[The Ultimate Transformers Sweepstakes]]''' [https://www.youtube.com/watch?v=JtsO0cT_y8o Los Angeles], [https://www.youtube.com/watch?v=DYt28T7n1Mc&t=266 Cleveland]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Victor Caroli and various local announcers.
: Notes: Victor Caroli promotes the movie and tells us all about the prizes we can win by sending a self addressed stamped envelope to the address given by the local announcer.
: ''Byeond good, beyond evil, beyond your wildest imagination! Transformers: The Movie. A new evil threatens the galaxy in the hottest summer adventure ever! Be part of it! Enter our "Ultimate Transformers Sweepstakes". Grand prize is this stereo cassette player plus movie souveneirs! Over a hundered winners get movie soundtracks or the hit single "[[The Touch]]". Get this bumper sticker just for entering. Send a self addressed stamped envelope to <local TV station's P.O. Box address>. Transformers: The Movie, opens everywhere August 8th, rated PG.''

{{anchor|TFTM Sweepstakes}}
*'''[[Transformers: The Movie Sweepstakes]]''' [https://www.youtube.com/watch?v=v6i0DkvD2fc 45 sec]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Unknown.
: Notes: A narrator tells us about the prizes we could win if we enter the Transformers: The Movie Sweepstakes and how to enter the contest. This contest was sponsored by [[Hasbro]] and [[Nickelodeon]].
:''The battle between the Autobots and Decepticons reaches its ultimate climax this summer on the big screen and when it's all over...'' Optimus Prime: "One shall stand, one shall fall" ''A new Transformer will become the chosen one and you can be the chosen one too when you enter and win the 'Transformers: The Movie' Sweepstakes. Grand prize is a complete home entertainment system featuring color TV, stereo component system and more! Plus an album collection from [[Scotti Bros. Records]] and Tapes featuring the [[The_Transformers:_The_Movie_-_Original_Motion_Picture_Soundtrack|soundtrack to the Transformers movie]]. And an actual drawing right from the movie! All it takes to win is a postcard with your name, address, age and phone. Send it to the Transformers: The Movie Sweepstakes P.O. Box 1286 New York, New York, 10116 and get it here by August 21st. Five first prize winners get a Transformers: The Movie collection of robots from Hasbro. Fifty second prize winners get a one year subscription to the Transformers comic book from Marvel. Enter and win the Transformers: The Movie Sweepstakes from Hasbro and Nickelodeon, the place where only kids win!''

{{anchor|Mystery Transformer Contest}}
[[File:Mystery Transformer Contest puzzle.jpg|right|upright=1.1|thumb|Oooh, oooh, I know the answer! It's Unicorn!]]
* '''[[Mystery Transformer contest]]''' [https://www.youtube.com/watch?v=aLpOYT__UvY 30 sec]
: Animation: Excerpts from ''The Transformers: The Movie''.
: Narration: Unknown child.
: Notes: A word scramble of a Transformer name is shown on the screen with several letters shown in their correct place below it. A kid tells us that if you send a postcard with the correct answer on it, you can win various prizes. The prize pool seems to be a combination of the first and second place prizes from the "Transformers: The Movie Sweepstakes and the grand prize Transformers party from the "[[Prizes in Disguise]]" contest, along with a television, VCR and a collection of [[Family Home Entertainment|Transformers videotapes]]. The ad features an ''incredibly'' laid back easy listening tune that is in sharp contrast to the dynamic animation shown from the movie and removing any sense of urgency for getting one's contest entry in.
: ''To enter, just spell the name of the movie's big mystery Transformer. Here are some clues. ONce you've figured out the name, write it down on a postcard along with your name, age, address and home phone number and send it to "Mystery Transformer", P.O. Box 797, New York, New York, 10185. You could win the grand prize of your very own Transformers party with live Transformers as the guests of honor. You'll also get a video entertainment system with a TV, a VCR and Transformers videocassettes. Five first prize winners get their very own collection of twelve Transformers robots and fifty second place winners get a year's subscription to the Transformers comic book. Keep your eyes open for more clues here on the USA Network Kid's Club!''

===Toys===
{{anchor|Hot Rod, Kup, Blurr, Cyclonus, Scourge, Rodimus Prime}}
[[File:1986 Comm Skywarp and Cyclonus.jpg|right|upright=1.1|thumb|So does this mean [[Bombshell (G1)|Bombshell]] [[Cyclonus (G1)/Generation 1 cartoon continuity#Who is Cyclonus?|became Cyclonus]]?]]
*'''Hot Rod''', '''Kup''', and '''Blurr'''; '''Cyclonus''' and '''Scourge'''; and '''Rrrrrodimus Prime'''. [https://www.youtube.com/watch?v=Q9yerQ_sW3U&t=60 30 sec]
: Animation: A running battle in the desert with each character charging in and quipping as the narrator identifies him.
: Narration: Victor Caroli.
: Kidmation: Kid face to generic Galvatron face.
: Toy segment: Rodimus Prime drives along a dirt road in front of a dirt wall. A starburst transition leads us to Rodimus in robot mode standing on a mound of dirt. Next is a jumpcut sequence of Rodimus' trailer being transformed to base mode and then Rodimus is placed behind the gun mount. Cut to a side by side of Cyclonus and Scourge being flown in robot mode front of a rock wall before a transition into Rodimus being flown in robot mode from the other direction. The segment ends with the Kidmation.
: ''Notes'': Cameos by [[Starscream (G1)|Starscream]] and [[Skywarp (G1)|Skywarp]], making this bit of animation yet another one of the pre-TF:TM ancillary stories that contradicts the movie itself. Additionally features an older Hot Rod animation model placing his Autobot symbol above his fire emblem, as it also appears in the movie promo trailer. [[Frank Welker]] voices Hot Rod for his single line. Kup and Blurr's voices are provided by [[John Stephenson]] and [[John Moschitta]]; and while Scourge is voiced by his usual actor [[Stan Jones]], Cyclonus's voice for this spot is unknown.
: ''And new Autobots join Optimus Prime. Kup,'' "Reminds me of the battle of Beta Four." ''Hot Rod,'' "Watch my smoke." ''And Blurr.'' "Nowyouseeme. Nowyoudon't." ''And these are the new Decepticons, the evil Cyclonus'' "I'm spoiling for a fight." ''and Scourge.'' "No one escapes the Sweeps." ''But soon a new Autobot leader will arrive. Introducing Rodimus Prime. '''No one''' can take on the Decepticons like Rrrrrodimus Prime!'' {Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Ultra Magnus}}
[[File:Ultra Magnus G1 Commercial.jpg|right|upright=1.1|thumb|You've heard of Elf on a Shelf, now get ready for Tape Player Man on a Teletraan!]]
*'''Ultra Magnus''' [https://www.youtube.com/watch?v=vTVK024J5aY 30 sec]
: Animation: Decepticons are attacking the Autobot launch site. With Optimus on Cybertron, it's up to [[Ultra Magnus (G1)|Ultra Magnus]]! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
: Narration: Peter Cullen as Optimus Prime and Victor Caroli.
: Kidmation: Kid face to generic Ultra Magnus face.
: Toy segment: Hot Rod, Smokescreen, Tracks, and Red Alert are loaded in order top to bottom onto Magnus' carrier mode, with a zoom in on the lower level. A close up on Magnus rolling fully loaded past a rockwall is followed by a different angle showing that Magnus is being rolled along an unpaved cliffside road. Mimicking the animation, he runs into the Combaticons (this time it's Swindle, Brawl and Vortex) and knocks them off the edge. The segment ends with a jumpcut sequence of Ultra Magnus' transformation to robot mode and a very short repeat of Ultra Magnus barrelling through the Combaticons.
: Notes: [[Blaster (G1)|Blaster]] gets his [[Buster Jones|normal voice actor]] this time around. Ultra Magnus' voice is provided by his season three voice actor, [[Jack Angel]]. Cameo appearances by Starscream, Skywarp, [[Thrust (G1)|Thrust]], [[Dirge (G1)|Dirge]]; [[Jazz (G1)|Jazz]], [[Red Alert (G1)|Red Alert]], [[Smokescreen (G1)|Smokescreen]]; [[Onslaught (G1)|Onslaught]], [[Swindle (G1)|Swindle]], [[Brawl (G1)|Brawl]]; [[Tracks (G1)|Tracks]].
: "Decepticons are attacking our launch site. Where's Prime?" Blaster: "He's on Cybertron. It's up to you, Ultra Magnus." Ultra Magnus: "Autobots, transform and mount up." {When Ultra Magnus rolls - into action - he takes on Decepticons - like no one else can.} Optimus Prime: "Meet Ultra Magnus. As car carrier he can transport four Autobots into battle, but once there he tranforms into my powerful Autobot commander." {The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''
:*'''Ultra Magnus''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=150 30 sec] - Slightly shortened to squeeze in a plug for ''The Transformers: The Movie'' narrated by Victor Caroli and Peter Cullen as Optimus Prime. :''And coming this summer, Transformers: The Movie.'' Optimus Prime: "You've never seen anything like it."

{{anchor|Ultra Magnus and Galvatron}}
[[File:Ultra Magnus and Galvatron G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=d99MHJ-UD-U 30 sec]
: Animation: Magnus and [[Galvatron (G1)|Galvatron]], along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
: Narration: [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]].
: Kidmation: Kid face to Galvatron face.
: Toy segment: A jumpcut transformation sequence of Galvatron going from cannon to robot is followed by a zoom in on his head as his electronic lights and sounds are demonstrated. A clip of Ultra Magnus' loaded carrier mode (re-used from the previous ad) rolls into a ball before expanding into a clip of Ultra Magnus being flown in robot mode (also re-used from the previous ad). Cut to two boys battling with Galvatron's electronics activated and the toys held awakardly above and behind them. Back to the reused loaded Magnus carrier mode clip which does a confetti like transiton to a still shot of Magnus in robot mode standing on a dirt plateau. Galvatron's light and sounds are demoed again, this time in cannon mode before ending with a bordered spray transition to a still shot of Galvatron's robot mode in front of a rock wall.
: Notes: Cameos by Jazz, Red Alert, Smokescreen, Tracks (could this be in continuity with the previous commercial?!); Skywarp and Starscream. Galvatron's voice appears to be Frank Welker doing a less-gravely Megatron-like voice. Ultra Magnus' voice is again provided by Jack Angel. Megatron and Galvatron are treated as separate characters to avoid spoiling the fact that Galvatron IS Megatron. For whatever reason, Galvatron firing at Magnus in cannon mode is repeated twice.
: {Ultra Magnus!} Optimus Prime: "The courageous Ultra Magnus is a born leader." Ultra Magnus: "We meet at last Galvatron." Galvatron: "And it will be the last time we meet." Megatron: "And Galvatron is Ultra Magnus's sworn enemy." {The Transformers! Robots in disguise.} Megatron: "Galvatron transforms from laser cannon to fighting robot." Optimus Prime: "And Ultra Magnus transforms from huge car carrier to Autobot Commander." {The Transformers! More than meets the eye.} ''The Transformers. Each sold separately. From Hasbro.''
: *'''Ultra Magnus''' and '''Galvatron''' [https://www.youtube.com/watch?v=nEq_h5MyIDc&t=210 30 sec] - A shortened version of the previous ad which uses a more generic version of the 1986 theme music and includes a tail-end ad for ''[[The Transformers: The Movie]]'', narration by The Other Movie Guy. ''Does Prime die?!''

{{anchor|Springer and Wreck-Gar}}
[[File:SpringerWreckGarCommercial1.jpg|right|upright=1.1|thumb|It sorta happened like this in the movie. A little.]]
*'''Springer''' and '''Wreck-Gar''' [https://www.youtube.com/watch?v=UqSDxJxcYOM 30 sec]
: Animation: Original animation, but the plot draws heavily from ''The Transformers: The Movie''. [[Springer (G1)|Springer's]] shuttle is destroyed by the ''[[Revenge (G1)|Revenge]]''; he flies to the surface of [[Junkion (planet)|Junkion]] and battles [[Wreck-Gar (G1)|Wreck-Gar]] and another Junkion.
: Narration: Peter Cullen as Optimus Prime describing Springer, Frank Welker as Megatron gleefully describing Wreck-Gar as though he were a Decepticon (and the toy shown has a Decepticon symbol) and [[Victor Caroli]].
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Wreck-Gar is rolled up a dirt incline in front of a rock wall, leading into his jumpcut transformation sequence. Similarly, Springer arrives in car mode on a dirt platform before going through a jumpcut transformation sequence. The segment ends with two kids battling it out with the toys, standing over a dirt platform.
: Notes: Wreck-Gar is voiced by [[Frank Welker]] for this commercial, not sounding particularly distinct from Megatron aside from affecting a British accent; his lines are rearranged snippets taken from his lines in the movie. Wreck-Gar's treatment as a Decepticon may have been another attempt to avoid spoiling the plot of the movie à la treating Galvatron as a separate character from Megatron.
: Optimus Prime: "His spaceship destroyed by Decepticon fire, Springer, the toughest of the Autobot Triplechangers, crash lands on planet Junkion." Wreck-Gar: "Hurry, hurry, operators are standing by. No welcome wagons. Hello Stranger!" {The Transformers! More than meets the eye.} Megatron: "Junkion Wreck-Gar transforms from motorcycle to robot." Optimus Prime: "And triplechanger Springer transforms from car to helicopter to robot." {The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Sharkticon}}
[[File:Sharkticon G1 Commercial.jpg|right|upright=1.1|thumb|If Wheelie's friends you harm, farewell you say to arm!]]
*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=55nfsUkXpUc 30 sec]
: Animation: Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of [[Sharkticon (species)|Sharkticons]], and [[Wheelie (G1)|Wheelie]] (who sounds so much like Scrappy-Doo despite [[Frank Welker]] still voicing him) arrives to help.
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: Starts with two kids shoving their Sharkticons into the camera. Hot Rod and Kup drive through a rocky diorama meeting up on pile of dirt from which they are uncerimoniously shoved off by the Sharkticons. The segment ends with a jumpcut transformation sequence.
: Notes: Once again, the Hot Rod toy is the prototype magenta color. The toys are consistently referred to as "Sharkticons" and the individual name "[[Gnaw (G1)|Gnaw]]" is never used.
: Optimus Prime: "What could be more terrifying than being Kup and Hot Rod stranded on an alien planet battling the merciless Sharkticons?" "Wheelie say, find friends today!" {The Transformers! More than meets the eye.} Megatron: "Meet the Sharkticons!" {Autobots never faced an evil force worse than the terror of - the Sharkticons! The Transformers! Robots in disguise.} ''The Transformers. Each sold separately. From Hasbro.''
:*'''Sharkticons''', '''Kup''', '''Hot Rod''' and '''Wheelie''' [https://www.youtube.com/watch?v=HNUDoRsDb54&t=7 Opens in three days],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=46 Opens in two days],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=85 Opens today],[https://www.youtube.com/watch?v=HNUDoRsDb54&t=124 Now playing] - A shortened version of the previous ad with Wheelie and Megatron's lines omitted to make space for a movie plug.

{{anchor|Aerialbots and Stunticons}}
[[File:G1commercial menasor vs superion.jpg|right|upright=1.1|thumb|]]
*'''Aerialbots''' and '''Stunticons giftsets''' [https://www.youtube.com/watch?v=FQiEEJx7PCM 30 sec]
: Animation: The two teams both arrive in the desert and transform; both combine, and [[Superion (G1)|Superion]] bashes [[Menasor (G1)|Menasor]] into a cliff. Menasor's legs are on backwards.
: Production code: (animation) MP 1115, Spot 250
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Bucktooth kid with "freaky green glowing" eyes. Re-used from the third version of the Blaster commercial
: Toy segment: Still frames of each of the Aerialbots' alt modes flip around and zoom out into place in a collage of Aerialbot robot modes. This is followed by a jumpcut assembly of Superion and Superion flying in front of a wall. After the Kidmation, a kid pops up from behind a rock holding Menasor and engages in battle with a second kid holding Superion.
: Notes: This ad was filmed on a "rocks and dirt in front of a house in the Southwestern US" set but a different one from any of the previous ones. Megatron's dialogue is rather strange switching from narration to ordering the Stunticons to attack as though they can hear him. Megatron's dialogue also includes one hell of a sentence fragment: "Only the Stunticons!" ...only the Stunticons ''what?''
: Optimus Prime: "Look, the Aerialbots!" Megatron: "Look, the Stunticons!" Megatron: "Only the Stunticons!" Optimus Prime: "Only the Aerialbots have this kind of teamwork." Megatron: "Stunticons attack!" {Aerialbots wage their battle to destroy the evil forces of the Decepticons. The Transformers! More than meets the eye. The Transformers! Robots in disguise.} Kid 1: "Nobody can stop Menasor!" Kid 2: "Except Superion!" ''Stunticon and Aerialbot giftsets sold separately. From Hasbro.''
:* '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=E2YyQowyjZI 30 sec] - Similar to the previous commercial except that the music has been changed from the Season 2 intro theme to the Season 3 intro and instead of advertising the giftsets at the end, it advertises the individual toys. Like with the 1986 versions of the previous year's Dinobots and Constructicons/Devastator ads, the Kidmation is changed to the 1986 one with a kid's face fold morphing into an Ultra Magnus-like generic robot.
:* '''Aerialbots''' and '''Stunticons''' [https://www.youtube.com/watch?v=vWaG1QPOpF0 30 sec] - A shortened version of the ad with a [[Decoy]] stinger added to the end. This version would have run in 1987.

{{anchor|Bruticus and Metroplex}}
[[File:Bruticus and Metroplex G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=5M125dfwquM 30 sec]
: Production code: (animation) MP 1115, Spot 257
: Animation: The [[Combaticon (G1)|Combaticons]] fly through a canyon, combine, and attack [[Metroplex (G1)|Metroplex]], who transforms to his enormous robot mode and fires at them.
:Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
:Kidmation: Kid face to Galvatron face.
:Toy segment: Rocks pull away and the camera zooms in (with jumpcuts halfway through) to reveal Metroplex sitting in base mode on a small rock platform. As Prime describes Metroplex's modes we jump to a shot of his battlestation mode, a jumpcut transformation sequence and Metroplex flying by the ol' rock wall in robot mode. The Combaticons get the bum's rush by comparison. Their portion consists of a close up of Onslaught that zooms out to show all five Combaticons in vehicle mode on a dirt area then a very quick jumpcut assembly of Bruticus. After the Kidmation, we get a closeup of Bruticus flying that leads to two kids transforming Metroplex from city to battle station to robot in another very quick jumpcut sequence. The segment ends with a brief shot of the two kids battling with Metroplex and Bruticus.
:Notes: Once again, Megatron switches between narration and giving orders, this time doing it mid-speech. The Combaticon toys used have the same early sticker set that appeared in their original stock photos with a square black sticker in the middle of the Bruticus chestplate, round stickers on the upper "wings" of the chestplate, white stickers on the lower wings, Onslaught's thigh stickers having different colors and Swindle's chest stickers having yellow rectangles instead of blue. The jumpcut assembly of Bruticus appears to have been cutoff early (or perhaps they just missed a step) as his head is never placed over Onslaught's.
: Megatron: "Only ''we'' have a military attack group like the Combaticons. Transform Combaticons and attack the new Autobot city!" {The Transformers! More than meets the eye.} Optimus Prime: "Autobots, this is our new city Metroplex! It can transform into a battle station and then transform again into the giagantic Metroplex himself." Megatron: "But the ''Combaticons'' can combine to form ''Bruticus!''" {Robots in disguise.} Kid 1: "Decepticons attack!" Kid 2: "Transform Metroplex!" {The Transformers!} ''Each sold separately. From Hasbro.''
:*'''Combaticons/Bruticus''' and '''Metroplex''' [https://www.youtube.com/watch?v=TeFLnk9TO2s 30 sec] - Slightly shortened to include a plug for the movie.

{{anchor|Defensor and Trypticon}}
[[File:Protectobots and Trypticon G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Protectobots/Defensor''' and '''Trypticon''' [https://www.youtube.com/watch?v=Q9yerQ_sW3U&t=212 30 sec]
: Production code: (animation) MP 1139, Spot 309
: Animation: The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. [[Astrotrain (G1)|Astrotrain]]'s voice commands the base to transform into battle station mode; the [[Protectobot (G1)|Protectobots]] become [[Defensor (G1)|Defensor]] and fire back. [[Trypticon (G1)|Trypticon]] changes to dinosaur mode and blasts fire-breath at Defensor.
: Narration: Peter Cullen as Optimus Prime, Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: Starts with a zoom in on Trypticon's city mode on a platform in a rocky area, similar to the Metroplex one but sans revealing rocks and jumpcuts. Afer a jumpcut transformation sequence to Trypticon's battlestation mode, a collage of the Protectobots flying in robot mode warps into a ball and then unwarps into Defensor flying. After a brief snippet of animated Defensor firing, we see Trypticon's head rotate around to complete his transformation to dinosaur mode and a clip of Trypticon breathing fire. After the last bit of animation, two kids playing with the toys are ''very'' affected by the sight of toy Trypticon knocking over Defensor via his motorized walk.
: Notes: The area where Trypticon's toy is shown in city mode is more desolate than the one in the Metroplex ad, with what looks to be several "stumps" of trees cut down at the three foot/one meter height range in the background.
: Optimus Prime: "That's it, Trypticon, the new Decepticon city." Hot Spot: "It's enormous!" First Aid: "That never stopped the Protectobots before!" Astrotrain: "Transform Trypticon!" Megatron: "The awesome new Decepticon city Trypticon can transform into an incredible battle station." Kid: "Transform the Protectobots!" Optimus Prime: "But the Protectobots can transform into Defensor!" Megatron: "''But'', Trypticon can transform again into a dinosaur!" {The Transformers! Robots in disguise.} ''The Transformers. Batteries not included. From Hasbro.''

{{anchor|Predacons}}
[[File:Predacons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Predacons''' [https://www.youtube.com/watch?v=lD9CXVN59pw 30 sec]
: Production code: (animation) MP 1138, Spot 296
: Animation: The [[Dinobot (G1)|Dinobots]] barrel over Skywarp, [[Thundercracker (G1)|Thundercracker]] and Starscream; the [[Predacon (G1)|Predacons]] charge in to counter the Dinobots, transforming into robot mode and then combining into [[Predaking (G1)|Predaking]] before flying fist first into the camera.
: Narration: Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Headstrong, Tantrum and Divebomb each get a jumpcut sequence where a shot of them flying in robot mode peels back from the center to reveal their alternate mode shoved into the camera. The last alternate mode still, Divebomb's, pans back to become the center of a collage of Predacon alternate modes. The collage rolls into a spinning cylinder before unrolling into Predaking flying in front of a rock wall. After the Kidmation, Snarl (at an angle reminiscent of Jazzy Jeff being physically tossed out of the house on ''{{w|The Fresh Prince of Bel-Air}}'') and Grimlock are shown flying in front of rock wall in separate shots. Predaking flies in from the other direction and the kid holding him clashes with another kid holding Swoop. The remaining four Dinobots sit idly below on a dirt platform.
: Notes: [[Snarl (G1)|Snarl]] is missing from the animated Dinobots. He was also missing from previous commercials featuring the Dinobots. He did make it into the toy footage though. Sludge also gets his first toy segment appearance.
: Megatron: "Few Decepticons can stand up to the Dinobots, but the Predacons can! The Predacons not only transform into robots but into one gigantic robot! Predaking!" {The Transformers! More than meets the eye.} Kid 1: "Transform the Predacons!" {The Transformers! Robots in disguise} Kid 1: "It's the Dinobots!" Kid 2: "Can't stop Predaking!" ''The Transformers. Each sold separately. From Hasbro.''

{{anchor|Sky Lynx}}
[[File:Sky Lynx G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Sky Lynx''' [https://www.youtube.com/watch?v=VUGVqoAnISI 30 sec]
: Animation: Predaking smashes through a mountain to attack the Dinobots. [[Slag (G1)|Slag]] notices Predaking and [[Grimlock (G1)|Grimlock]] thinks they're in trouble, but then [[Sky Lynx (G1)|Sky Lynx]] swoops in to save the day.
:Narration: Peter Cullen as Optimus Prime and Victor Caroli.
:Kidmation: Kid face to generic Magnus face.
:Toy segment: Sky Lynx's shuttle component flies through the air before a jumpcut docks it on his transporter half. We then get a jumpcut transformation sequence showing the shuttle converted to bird, the Lynx mode of the transporter half, and finally the combined form. After Kidmation, a kid swoops down Predaking onto the dirt platform where Sky Lynx's combined from stands. After Predaking lands, Sky Lynx "stops" him by slowly walking into him.
:Notes: Impressively, in the clip of the shuttle being docked onto the crawler transporter, the transporter is moving the entire time. Like the Ultra Magnus commercials, this one could actually be in continuity with the Predacon commercial, which ended with the Predacons combining. [[Slag (G1)|Slag]] ([[Neil Ross]]) and Grimlock ([[Gregg Berger]]) both have their cartoon voices (well, the higher-pitched voice that Slag had in Season 3.)
: Slag: "Look, it's Predaking!" Grimlock: "Me Grimlock think we in big trouble!" Slag: "Not to worry, here comes Sky Lynx!" {The Transformers! More than meets the eye.} Optimus Prime: "Meet Skylynx. This ferocious motorized Autobot triple changes from space shuttle...to bird and lynx and then combines to form Sky Lynx." Kid 1: "Predaking's attacking." Kid 2: "Sky Lynx'll stop him!" ''The Transformers. Batteries not included. From Hasbro.''

{{anchor|Sandstorm, Broadside, Octane}}
[[File:Autobot Triple Changers G1 Commercial.jpg|right|upright=1.1|thumb|It's a flying car! Be impressed damn it!]]
*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=lLdaJE0wZ24 30 sec]
: Production code: (animation) MP 1138, Spot 295
: Animation: [[Blitzwing (G1)|Blitzwing]] and Astrotrain attack [[Powerglide (G1)|Powerglide]] and [[Warpath (G1)|Warpath]]; [[Sandstorm (G1)|Sandstorm]] and [[Broadside (G1)|Broadside]] change repeatedly as they travel over water and land. This ends with Sandstorm driving off a ramp-like cliff and transforming into a helicopter to take on Astrotrain and Blitzwing alongside Broadside in jet mode.
: Narration: [[Victor Caroli]]
: Kidmation: Kid face to generic Magnus face.
: Toy segment: Sandstorm's buggy mode rolls along a ridge as the narrator starts naming off his modes and we get jumpcuts to his other two modes flying. Broadside's aircraft carrier mode rests on the same ridge as his transformations are named and shown flying. We then get a transition to a scene of two kids swooping the Autobot triple changers in robot mode down on Octane in tanker mode as third kid drives him along the same ridge we saw earlier. A jumpcut shows a close up on Octane's tanker mode rolling on the ridge followed by cuts to shots of his other two modes flying while Caroli names them. The last Octane shot gets sucked into the center of the screen to transition to another battle scene with the three kids.
: Notes: The commercial uses the alternate character model for Broadside, also used in [[Carnage in C-Minor]].
:''Pinned down one time too many by Astrotrain and Blitzwing, the Autobots build their own triple changers.'' {Autobot - triple changers battling - the triple changers of - the Decepticons!} ''Triple changer Sandstorm transforms from dune buggy to copter to robot and Broadside transforms from carrier to jet to robot, to fight Decepticon triple changer Octane who transforms from tanker to jumbo jet to robot.'' {The Transformers! Robots in disguise.} ''The Transformers. From Hasbro.''
:*'''Triple Changers''' - '''Sandstorm''', '''Broadside''' and '''Octane''' [https://www.youtube.com/watch?v=tjyz7sQE1yU 30 sec] - An edited version of the previous spot with the animated segment shorted in order to fit in a tail-end plug for the movie.

{{anchor|Battlechargers}}
[[File:Battlechargers G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Battlechargers''' [https://www.youtube.com/watch?v=angd3rL-X1M 30 sec]
: Animation: Amid a field of erupting volcanoes, Ultra Magnus and his usual team of Autobots (Jazz, Smokescreen, Red Alert and Tracks) transform and march forward in lock-step, prompting Megatron to order the Battlechargers to attack. [[Runabout (G1)|Runabout]] and [[Runamuck (G1)|Runamuck]] drive off a cliff; Runabout transforms with a green grid effect and fires.
: Narration: Frank Welker as Megatron and Victor Caroli.
: Kidmation: Kid face to Galvatron face.
: Toy segment: The Battlechargers and pulled back and released. This causes a kid to whip his head around to follow them as they zoom along and transform upon a black floor with a futuristic white grid pattern. The transformation is immediately repeated with streaking effects comprised of a trail of the toys' upper torsos. This is followed by Runamuck being released to zoom and transform on his own. We then get a different clip of both toys being pulled back and released, with a longer lengthwise look at the toys' vehicle modes rolling along before cutting to the front end angle for the transformation. Again the transformation is repeated with the trailing effect but instead of the kid whipping his head around, he's merely follows with his eyes. We then see Runabout pulled back with highlighting and smoking effects added to his wheels. The kid whips his head around again to see Runabout transforming with the trailing effect. We then get a sequence of jumpcuts starting with a closeup of Runabout's head before switching to shots of Runamuck's gun being equipped and then Runabout's. The last cut is to a shot of Runabout being converted to car mode. Hot Rod flashes across the screen as we see two kids rolling the Battlechargers. One of them yells "It's the Autobots!" as we see two kids approach holding the aforementioned Hot Rod and...Scourge? "Battlechargers attack!"
: Notes: The set from the Jumpstarters and Omega Supreme ads is back.
: Megatron: "Look! It's Ultra Magnus and the Autobots. Battlechargers attack!" {Nobody jumps into action - faster than - Battlechargers!} Megatron: "My Battlechargers will crush the Autobots!" {Nobody jumps into action - faster than - Battlechargers! More than meets the eye. The Transformers! Robots in disguise.} Kid 1: "It's the Autobots!" Kid 2: "Battlechargers, attack!" ''The Transformers. Sold separately. From Hasbro.''

===Cartoon===
*'''Cartoon promo 1''' [https://www.youtube.com/watch?v=D6G_iHzhgFA 30 sec]
: Animation: Various Season One and Two excerpts.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Uses the season three/season four theme.
: Megatron: "I have a plan to finish all the Autobots!" {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} ''The incredible story of the Transformers continues as heroic Autobots battle evil Decepticons every Monday through Friday.'' Megatron: "We'll be waiting!" {The Transformers! More than meets the eye.}

*'''Cartoon promo 2''' [https://www.youtube.com/watch?v=wc8UH4nDY3k 30 sec], [https://www.youtube.com/watch?v=0-8aub2UX1k 10 sec]
: Animation: Various Season Two excerpts.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Uses the season three/season four theme.
: Onslaught: "Annhilate the Aerialbots!" Optimus Prime: "Not if we can help it!" {The Transformers! More than meets the eye. The Transformers! Robots in disguise.} ''It's the incredible adventures of the Transformers. '''Watch''' as heroic Autobots bravely battle evil Decepticons every Monday through Friday. Don't miss a single day!'' {The Transformers! More than meets the eye.}

*'''EMERGENCY AUTOBOT ALERT''' [https://www.youtube.com/watch?v=Y2_vaeTp1qQ 10 sec] – Excerpts of Optimus Prime at Moonbase 1 and Prime vs. Megatron, soundtracked with a Peter Cullen as Optimus Prime narration that is uncharacteristically arrogant.
: Notes: This promo reassuring traumatized fans that Optimus Prime would return was shown as early as the first airing of "[[Starscream's Ghost]]" on [[October 2]], 1986, less than two months after the release of ''The Transformers: The Movie''.
: Optimus Prime: "Heroes never die. I, Optimus Prime, can never be conquered!" ''Catch the surprise return of Optimus Prime. Coming soon to The Transformers.''

=== Other ===
[[File:Patches g1.jpg|right|upright=1.1|thumb|Spike, if you don't put the patch on your skin, you won't get the nicotine.]]
[[File:1986 Comm Jazz and Thundercracker Party.jpg|right|upright=1.1|thumb|This socially awkward scene could be all yours!]]
{{anchor|Reflective patches}}
*'''[[Prizes in Disguise]] contest/[[Iron-on patch|reflective patches]]''' [https://www.youtube.com/watch?v=5UUwi2uSUQE 30 sec]
: Animation: Jazz and Cosmos land on a plateau and request that the dark blobs moving below identify themselves. Spike replies that it's him and some friends. Jazz, Cosmos, Tracks and Smokescreen shine their lights to reveal that it is in "Spike and friends" and they are wearing Transformers reflective patches. Spike and his friends subsequently follow Cosmos into the Autobot base.
: Narration: Victor Caroli.
: Kidmation: Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
: Notes: The appearance of Tracks and Smokescreen is a bit more than the cameo in the background of a single shot it would initially appear to be. The shot of Spike and friends being illuminated has beams of light coming from five different directions which means that Tracks and Smokescreen must be joining in. But that's only four Autobots which means a fifth unidentified Autobot must be there as well. Between the animation and the Ultra Magnus Kidmation we get a quick shot of a kid turning to face the camera (and a spotlight) while wearing a sweatshirt covered in relective patches while standing in front of a white picket fence. The lighting is dim outside of the spotlight, presumably to highlight the patches and echo the nighttime setting of the animated segment. After the Kidmation, we see two other kids (one in a solid red shirt the other in a white shirt with red sleeves) standing in front of a peg wall of 1985 and 1986 Minibots. One of them grabs a [[Seaspray (G1)|Seaspray]] and turns to look at the back, alongside his friend looking at the back of [[Swerve (G1)|Swerve]]. When he turns it is revealed that behind them is a set of shelves containing larger Transformers. The top shelf has [[Soundwave (G1)|Soundwave]] along with a number of each of the four [[Insecticon (G1)|Deluxe Insecticons]]. The middle shelf is full of Jetfires while the bottom shelf has Omega Supreme. Standard cartoon voices for [[Spike Witwicky (G1)|Spike]], Jazz and [[Cosmos (G1)|Cosmos]]. Background cameos by Tracks and Smokescreen. Next we see a kid wearing a blue sweatshirt over a dress shirt (different kid from the first segment) run into a room holding carded Swerve and [[Skydive (G1 Aerialbot)|Skydive]] to announce to the kid in the red shirt from the previous segment: "I got a free reflective patch!". Cut to the night time fence scene from the first segment and the second blue shirted kid and the other kid from the store segment show off their Superion and Omega Supreme patches on their shoulders while yelling out the character names. After this we get a demonstration of a Blitzwing patch being ironed onto some sort of black fabric. As the narration goes on to talk about the prizes, we see scenes of a kid's birthday party in a wooded area with performers in Thundercracker and Jazz costumes (similar if not identical to those from the [[The Transformers Universal Studios Tour|Universal Studios Tour]]), a kid talking into the [[Enemy (G1)|Electronic Voice Changer]], and the same [[stock footage]] of the Action Cards from the 1985 ad stingers. The ad ends with a scene of kids running up to the peg wall to grab Transformers. This wider shot reveals that in addition to Minibot pegs there is also a column of Stunticon and Aerialbot limbs. This ad is INCREDIBLY consistent in featuring the patches. EVERY single kid visible in the ad, animated and live action, has at least one patch on their shirt. This even includes the party scene and the kid using the voice changer! While Spike and the friend to his left have Autobot patches (Ultra Magnus and Omega Supreme, respectively), the friend on the other side has a Blitzwing patch! Since all three follow Cosmos into the base, the Autobots must not have held it against him.
: Cosmos: "Who goes there?" Spike: "Spike and friends!" Jazz: "Shine a light on them, they're wearing Transformers reflective patches." Cosmos: "Okay!" {The Transformers. Robots in Disguise!} ''In the Transformers Prizes in Disguise game everyone's a winner!'' "I got a free reflective patch!" "Superion!" "Omega Supreme!" ''And eight more. And your patch may disguise an instant prize, like a party with life-sized Transformers or electronic voice changers.'' "Robots in disguise." ''Or Transformers Action cards. Get Transformers reflective patches and game details '''free''' in specially marked packages. From Hasbro.''

*'''Funpals [[Underoos]]''' [https://www.youtube.com/watch?v=8yfAVsrwY7M 30 sec]
: Kidmation: Three different kids turn into animated versions of the lead good guy from the toyline that corresponds to their underwear while growling that line's catchphrase and the name of the good guy. The last of the three is Freddy, who pulls on his Transformers Underoos and turns into Optimus Prime while growling "MORE than meets the eye! The Transformers!".
: Notes: The animation model used for Optimus Prime has design simplifications which make it very similar to the animation model used in the [[The Transformers (cartoon)|actual cartoons]]. The coloring of the model however, is based off Prime's [[package art]]. It oddly deviates by coloring the upper legs blue, and having a white line just under his forehead crest.
: "Freddy, what are you doing up there?"

{{anchor|CookieCrisp}}
[[File:Cookie Crisp Jazz Commercial.jpg|right|upright=1.1|thumb|]]
*'''Cookie Crisp "Transformer Game" giveaway''' [https://www.youtube.com/watch?v=VJ4_yzDH98Q 30 sec]
: Notes: A standard mid-80's [[Cookie Crisp]] ad with a stinger promoting the giveaway of [[Jazz (G1)/toys|Jazz]] action figures. The figure shown in the ad appears to be the same as the figure that would be sent out, having modified door stickers and lacking the other Martini Racing decals. The stinger features a kid in a featureless room playing with his Jazz figure, racing it down the middle of a large table on what looks to be a paper mockup of a white road with yellow and red stripes in the center. After racing it, he transforms Jazz and moves him around in various ways. The kid stops in the middle of playing with Jazz to look surprised as he pulls out a game piece from a box of Cookie Crisp.
: Kids: "The Cookie Crook!" Cookie Crook: "Just checking the traffic." Cookie Cop: "Cookie Crook! This scheme to get Cookie Crisp isn't taking off!" Cookie Crook: "Can you blame me? It looks like little chocolate chip cookies!" Cookie Cop: "And it's part of this complete breakfast." {If you like cookies, you'll love Cookie Crisp!} ''You could be an instant winner of a Jazz Transformer. Millions will enter, twenty-five thousand may win. There's a free game card in specially marked boxes of Cookie Crisp cereal. Or write to post office box eighty-five twelve Westport, Connecticut, O-five-six-eight-eight-eight.

==1987==
Even with the cartoon being limited to just [[The Rebirth|three new episodes]] 1987 did not see a significant drop in new toy commercials, boasting eleven ads of its own. While evidence of 1986 ads being continued into 1987 is scant, there is known to be a decoy stinger version of the [[#Aerialbots and Stunticons|Aerialbots and Stunticons ad]]. As a result of the cartoon's cancellation, the animated segments from 1987 to the line's end in 1990 pretty much all depict seperate microcontinuities or, if you prefer, one large one. Concepts exclusive to the 1987 ads include: The Autobot and Decepticon Headmasters having entirely different heads before becoming Headmasters, Galvatron being the creator of the Horrorcons, Punch seemingly playing both the Autobots and the Decepticons (as opposed to being an Autobot spy), and the Monsterbots having been created as the result of an Autobot lab accident. Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be [[Nebulos]], given the way that planet is portrayed in the animated segments. The ads moved away from showing the kids on screen, instead opting to show only their hands holding the toys more often than not. The Kidmation has changed again, this time all ads used the same segment of a kid jumping in the air and flipping, turning into a stop-motion Ultra Magnus as he does so. The animation for these ads also start becoming more and more anime-like in their designs and animation style from here on out (think [[Transformers: The Headmasters (cartoon)|the Headmasters anime, but with better and more expensive animation]]). Likely due to animator influence from series regular [[Satoshi Urushihara]] and his partner Kinji Yoshimoto, who by this point were both working with another Japanese animation house, AIC (Though whether or not the studio also assisted with the ads is currently unknown).

[[File:Weirdwolfweirdhead.jpg|right|upright=1.1|thumb|I think pulling my head off is a pretty good idear.]]
Appropriately, given the events of [[The Transformers: The Movie]], no longer are Optimus Prime and Megatron narrating the ads and describing the new characters/toys. Instead, those descriptions were now mostly given via discussions between Ultra Magnus and Rodimus Prime or ranting by Galvatron (either explicitly to Cyclonus or to an implied unseen and unheard Decepticon underling). Existing major characters continued to have speaking lines in the animation, but new, more minor ones like Hun-Grr, Punch and even unnamed generics began to get some speaking lines. Either due to budget limitations or the fact that most of these characters had few, if any, appearances in the cartoon thanks to the truncation of Season Four, they were not reprised by their series actors. Who the other actors were is largely unknown, but at least a handful of lines over the remainder of the line's run were recorded by voice director [[Wally Burr]]. This year would also mark the departure from using the cartoon theme song for the jingle. Again this likely related to the truncation of Season 4, with it re-using the Season 3 theme song. Instead, a brand new jingle was created that still utilized the taglines and feel of the earlier songs but put its own spin on it: "The Transformers! More much more than meets the eye! The Transformers! Robots in disguise!". The beginning would be modified for the year's two major subgroups, the [[Headmaster (technology)|Headmasters]] (Head. Mas. ter. Trans. Formers!) and the [[Targetmaster (technology)|Targetmasters]] (Target-master Transformers!). The Targetmaster version even had its own completely unique universe describing the gimmick: "Two Transformers out of one! The vehicle transforms and so does the gun!".

Cartoon advertising seems to have been limited to promoting the episode [[The Return of Optimus Prime, Part 1|The Return of Optimus Prime]] as nothing has turned up so far for the Rebrith. This is unusual for the original series as no other episode got a dedicated promo, suggesting that Hasbro ''really'' wanted to get the word out after the backlash from [[The many deaths of Optimus Prime|Prime's death]]. Commercials were run for both the actual two days of airing as well as the entire week of airing. They even went so far as to have a stinger at the end of several episodes promoting the impending "surprise" return of Optimus Prime.

===Comics===
{{anchor|Headmaster comic book}}

[[File:Brainstormweirdhead.jpg|right|upright=1.1|thumb|Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.]]
*'''''[[The Transformers: Headmasters|Headmasters]]''' comic book'' [https://www.youtube.com/watch?v=dbD3lRa5YVY 30 sec]
: Production code: MP 1163, Spot 346
: Animation: The post-Movie Autobots and Decepticons shoot it out on Cybertron: Galvatron and Scourge fire on Blurr and Rodimus; [[Springer (G1)|Springer]] grapples with [[Soundwave (G1)|Soundwave]]; Ultra Magnus...stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the [[Targetmaster (technology)|Targetmasters]] charge at each other and transform.
: Narration: Victor Caroli.
: Notes: Features completely random, made-up heads for the pre-Headmaster robots.
: ''In the midst of the Cybertronian war, special mission teams of Autobots and Decepticons blasted their way to planet Nebulon. There, the powerful Transformers let the intelligent Nebulons become the heads of their robots.'' {Head. Mas. ter. Trans. Formers! More, much more than meets the eye!} ''But the Headmasters were still Autobots and Decepticons and fierce new battles erupted. Follow the adventures of the Headmaster Transformers and the equally incredible Targetmaster Transformers in Marvel Comics.''

=== Toys ===
{{anchor|Headmaster Autobots}}
[[File:Autobot Headmasters G1 Commercial.jpg|right|upright=1.1|thumb|"Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.]]
*'''Headmasters''' [https://www.youtube.com/watch?v=bDlcUdHUyn4 30 sec]
: Animation: The four Autobot [[Headmaster (technology)|Headmaster]] [[Nebulan]]s climb into their respective partners, who are parked in vehicle mode in a base; they roll out and clash with the three Headmaster Decepticons. Includes particularly nice closeups of [[Monzo]] and [[Stylor]].
: Narration: Victor Caroli, [[Hot Rod (G1)|Rodimus Prime]] and [[Ultra Magnus (G1)|Ultra Magnus]] narrate. (well, Rodimus actually spews out a series of nearly incomprehensible lines.)
: Kidmation: A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toy.
: Toy segment: With "lightning" flashing, [[Arcana]] is removed from Brainstorm's cockpit, transformed to head mode and plugged in, revealing the readout of his power. Two halves of the next scene flip up to reveal a top down view of Highbrow and Brainstorm flying. The center pulls out to all four corners for the next transition, this time we have Brainstorm and Highbrow landning on a rocky step above Hardhead and Chromedome. A lightning animation is used to suddenly reveal the Autobots' robot modes. Kidmation is next followed by a replay of Arcana being plugged into Brainstorm. The ad ends with Highbrow and Hardhead knocking down Weirdwolf and Skullcruncher.
: Notes: Ultra Magnus and Rodimus Prime's voices are provided by their usual series actors [[Jack Angel]] and [[Dick Gautier]]. The ad starts with a practical effects asteroid, which has a hole in the middle of it, flipping over and over as it zooms past the camera to reveal a burning CGI sun behind it.
: "Let's search that planet, Magnus! We've got to find them! With their help, we can defeat the Decepticons!" Ultra Magnus: "Look, it's the Headmaster Autobots!" Rodimus: "Incredible!" Ultra Magnus: "Yes, the driver of the vehicle actually becomes the head of the robot." {Head. Mas. ter. Trans. Formers! More, much more than meets the eye! The Transformers! Robots in disguise.} ''Each Headmaster Autobot displays a readout of its power. Nothing's better than going into battle with Headmaster Transformers. Sold separately. From Hasbro.''

{{anchor|Headmaster Decepticons}}
[[File:Headmaster Decepticons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Decepticon Headmasters''' [https://www.youtube.com/watch?v=64oJkiN7bdM 30 sec]
: Animation: At the secret base of the Headmaster Decepticons, the "trainers" are putting [[Skullcruncher (G1)|Skullcrucher]], [[Weirdwolf (G1)|Weirdwolf]] and [[Mindwipe (G1)|Mindwipe]] through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters, Hot Rod and Blurr. Yes, the "trainer" concept actually made it into animation. They are referred to as trainers by the narration and even carry whips!
: Narration: [[Galvatron (G1)|Galvatron]], [[Victor Caroli]].
: Kidmation: Kid to stop-motion Magnus toy.
: Toy segment: [[Grax]] is removed from Skullcruncher's mouth and plugged into his chest to reveal his readout. Jumpcut to Midwipe flying before the frame slides over to show Weirdwolf flying...in wolf mode. Both land on the upper level of the same rock Skullcruncher is sitting on. Once again a lightning animation is used to jumpcut to the robot modes in the same location. After the Kidmation, we get a replay of the readout reveal followed by Weirdwolf and Mindwipe taking down Chromedome and Brainstorm.
: Notes: Once again the ad opens with the asteroid bit. The Skullcruncher toy is a prototype version with striped readout bars instead of solid purple.
: Galavtron: "There it is! The secret base of the Headmaster Decepticons! Only with their help can we destroy the Autobots! Look! Yes, the trainer of the beast becomes the head of the robot." {Head. Mas. ter. Trans. Formers! More, much more than meets the eye! The Transformers! Robots in disguise.} ''And each Headmaster Decepticon displays a readout of its power! Nothing's better than going into battle with '''these''' Transformers! Headmaster Decepticons sold separately. From Hasbro.''

{{anchor|Horrorcons}}
[[File:Commercial horrorcons.jpg|right|upright=1.1|thumb|]]
*'''Headmaster Horrorcons''' [https://www.youtube.com/watch?v=SzU5VJJAy4s 30 sec]
: Production code: (animation) MP 1179, Spot 371
: Animation: [[Apeface]] and [[Snapdragon (G1)|Snapdragon]] fly into a canyon and transform to robot mode, then change to [[beast mode]] and charge, spewing fire and swinging rocks around.
: Narration: Victor Caroli.
: Kidmation: Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil. This is mainly a scene transition with no "Robots in disguise!" voice or other distinct audio.
: Toy segment: In side by side comparisons, Apeface and Snapdragon land on a rocky area in their flying altmodes, then stand in robot mode and then in beast mode. The Kidmation transitions us to [[Krunk]] being removed from Snapdragon's dragon mode. Krunk is transformed to robot mode then, following a top down shot of Snapdragon's plane mode flying, is removed from the cockpit. Krunk is transformed to head mode and plugged into Snapdragon's chest to reveal the readout of his "Decepticon power". The ad ends with a close up as two kids pit the Horrorcons against Hardhead and Brainstorm in <s>a slapfight</s> battle.
: Notes: In another example of microcontinuity, Galvatron is credited with the creation of the Horrorcons, whereas other media has them sharing the same origins as the other Headmasters. The Snapdragon toy used is a early version, sporting the same striped readout bars as Skullcruncher did in the Decepticon Headmaster ad.
: ''Deep in the canyons of Nebulon, Galvatron creates Headmaster Horrorcons. Fiercest Decepticons of them all.'' {Head. Mas. ter. Trans. Formers! More, much more than meets the eye!} ''With Headmaster Horrorcons, the jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot! And when the head enters the robot's body you get a readout of its Decepticon power.'' Kid 1: "Destroy the Autobots!" Kid 2: "Never!" {Head. Mas. ter. Trans. Formers!} '''''Now''' with Horrorcons! From Hasbro.''

{{anchor|Targetmasters}}
[[File:Targetmasters.jpg|right|upright=1.1|thumb|]]
*'''Targetmasters''' [https://www.youtube.com/watch?v=rNXc6PbcaxA 30 sec]
: Production code: (animation) MP 1163, Spot 344
: Animation: Live-action set of a rocky planet with something crashing into it and causing an explosion. We see more explosions on the planet's surface. Cel: on Cybertron(?), [[Crosshairs (G1)|Crosshairs]] and [[Sureshot (G1)|Sureshot]] get strafed by [[Triggerhappy (G1)|Triggerhappy]], who transforms and grapples with Sureshot, while their guns do the same. Crosshairs drives forward; he and [[Pinpointer (G1)|Pinpointer]] transform and run, then both get tackled by [[Misfire (G1)|Misfire]] and [[Aimless]].
: Narration: Galvatron, Ultra Magnus, and Victor Caroli.
: Kidmation: Kid flips and becomes stop-motion Ultra Magnus toy.
: Toy segment: As "lightning" flashes, Crosshairs sits on a rocky platform with Pinpointer plugged into his roof. This leads into a jumpcut sequence of first Pinpointer then Crosshairs transforming. Slugslinger and [[Caliburst (G1)|Caliburst]] get the same treatment. We then get a quick battle scene of Slugslinger and Misfire knocking down Crosshairs and Sureshot. The ad ends with [[Spoilsport]] being removed from Sureshot's hood and transformed.
: Notes: While Slugslinger and Caliburst get a brief animated appearance in alt mode as they swoop through between the two sets of Targetmaster/partner battles, Pointblank and Peacemaker get left out completely. Part of the animated footage from this commercial would end up being used in the opening sequences of [[The Rebirth]] three-part mini-series.
: Galvatron: "Surrender Magnus or be destroyed!" Ultra Magnus: "No Galvatron! We too have Targetmaster Transformers!" {Tar-get-master Transformers! Two Trans-for-mers, out of one! The vehicle transforms and so does the guuuun! Tar-get-master Transformers! More much more than meets the eye!} ''That's right, each one becomes two.'' {Robots in disguise.} ''Targetmaster Autobots '''and''' Decepticons sold separately. From Hasbro.''

{{anchor|Sixshot}}
[[File:Sixshot commercial.jpg|right|upright=1.1|thumb|Galvatron got six!]]
*'''Sixshot''' [https://www.youtube.com/watch?v=qcyPXIKa5Bg 30 sec]
: Production code: (animation) MP 1167, Spot 353
: Animation: Rodimus Prime and Galvatron lead their teams in battle; [[Sixshot (G1)|Sixshot]] attacks and runs through his various modes, as Galvatron describes them and [[Cyclonus (G1)|Cyclonus]] counts them off.
: Narration: Victor Caroli.
: Kidmation: None.
: Toy segment: A jumpcut montage of the final step of the transformation for each of Sixshot's modes. This is followed by three kids talking about how many modes they figured out as the toy spontaneously switches (via jump cutting) between modes on their outstreched hands. A counter is shown in the upper right hand corner as each mode the kids figured out is shown.
: Notes: Cameos by [[Kup (G1)|Kup]], [[Wheelie (G1)|Wheelie]], [[Blurr (G1)|Blurr]], [[Scourge (G1)|Scourge]]. Galvatron has his usual cartoon voice, but Cyclonus does not. A deeper version of the substitute Cyclonus voice is also used for Sixshot (while not confirmed, Cyclonus sounds like [[Neil Ross]], and Sixshot like [[Wally Burr]]). Also, atypically for animators Toei, Cyclonus' earlier pre-production character model as most often seen in AKOM-animated episodes is used. Surprisingly, the kid who got three was able to work out the tank, winged wolf and laser pistol modes but ''not'' the ''robot'' mode.
: Cyclonus: "Autobot attack!" Galvatron: "Sixshot'll stop them. Sixshot's a one robot army! He's a jet fighter." Cyclonus: "That's one." Galvatron: "A rocket car." Cyclonus: "That's two." Galvatron: "He's a tank!" Cyclonus: "Three!" Galvatron: "A winged wolf." Cyclonus: "Four!" Galvatron: "A laser pistol!!" Cyclonus: "Five!" Galvatron: "And a robot." Cyclonus: "That's six!" Sixshot: "Sixshot's my name!" ''There's never been a Transformer like him.'' {The Transformers! More muchmore than meets the eye!} Kid 1: "I can do four." Kid 2: "I got three!" Kid 3: "I figured out five!" ''Sixshot, the most challenging Transformer of them all! From Hasbro.''

{{anchor|Computron and Scorponok}}
[[File:Technobots.jpg|right|upright=1.1|thumb|Hi-Tech Sentai Nerdranger]]
[[File:Scorponok G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Scorponok''' [https://www.youtube.com/watch?v=YNPdxlcgTxQ 30 sec]
: Production code: (animation) MP 1180, Spot 373
: Animation: Galvatron runs (with comical sped up animation and rapid patter sound effects) down a ramp as [[Scorponok (G1)|Scorponok]] transforms from base to scorpion to repulse the [[Technobot (G1)|Technobots]]; the Technobots combine, and get hit with a rock thrown by Scorponok.
: Narration: [[Victor Caroli]].
: Kidmation: None.
: Toy segment: Scorponok sits in base mode atop a rocky platform (not unlike Metroplex and Trypticon) as lighting flashes and the platform rotates. The center pulls out to the four corners to reveal a sequence showing off the various features of the base and the intial view of the scorpion mode. The camera never stops rotating through the sequence, even when there's a jumpcut. After all the spinning we see a demonstration of his scorpion legs moving as he rolls along the ground and his capture claws grabbing [[First Aid (G1)|First Aid]]. We then see [[Zarak (G1)|Zarak]] transformed and plugged into the robot mode, showing off his readout. We end on a brief battle scene with a kid walking Scorponok in robot mode towards Computron.
: Notes: Naturally, Zarak is visible running around as Scorponok transforms. It's not clear who's meant to be speaking the first line in the animation. The voice is same one used for one of the Technobots (presumably [[Scattershot (G1)|Scattershot]]) later in the ad, but the wording of the line makes more sense if it's spoken by someone other than a Technobot. On the subject of voices, Galvatron's is provided by Frank Welker as usual but Scattershot's is not quite the same as his normal voice. It is very close though and based upon this and the logical conclusion that the group's leader would be the one to instruct them to combine, Scattershot is most likely the intended speaker. Like the toys used in the other Decepticon Headmaster commercials, Scorponok is an early version with striped bars in his read out. In a nice touch of continuity with the Decepticon Headmasters commercial, Zarak is referred to as Scorponok's trainer by the narration.
:Scattershot(?): "Technobots approaching!" Galvatron: "Transform Scorponok! My triple changer Headmaster base will stop them!" Scattershot: "Form Computron!" Galvatron: "Transform again and destroy Computron!" {Head. Mas. ter. Trans. Formers! More, muchmore than meets the eye!} ''The base has twin towers and ramps to launch cars!'' Galvatron: "Transform!" ''And now it's a beast with capture claws and a trainer who becomes...'' Galvatron: "TRANSFORM!" ''the HEAD of its robot!'' {Head. Mas. ter. Trans. Formers!} ''The Transformers. From Hasbro.''

{{anchor|Technobots and Terrorcons}}
[[File:Technobots and Terrorcons G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=2zyc4GgumQA 30 sec]
: Production code: (animation) MP 1167, Spot 352
: Animation: The [[Terrorcon (G1)|Terrorcons]] are on the move on what looks like prehistoric Earth with multiple smoking volcanos in the distance. [[Hun-Gurrr (G1)|Hun-Gurrr]] falls into a pit trap, causing Scattershot to approach and transform but he's interrupted by [[Rippersnapper (G1)|Rippersnapper]] throwing rocks. [[Nosecone (G1)|Nosecone]], [[Lightspeed (G1 Technobot)|Lightspeed]] and [[Afterburner (G1)|Afterburner]] race to the scene and transform, then put up a force field to deflect one of the rocks. [[Sinnertwin (G1)|Sinnertwin]] steps into a snare trap tethered to Strafe. Rippersnapper and [[Blot (G1)|Blot]] back the Technobots up to a nearby base, in front of which appears to be Hun-Gurrr inside a cage. Strafe flies overhead with Sinnertwin still tethered.
: Narration: Victor Caroli.
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: The segment starts with Hun-Gurrr flying in dragon mode in front of a rock wall and then Scattershot flying in jet mode from the opposite direction. Scattershot's weapon is deployed before a jumpcut to two kids playing with one of them swooping Scattershot down on Hun-Gurr. The center pulls out to the four corners to reveal a sequence of close ups of each of the Terrorcon limbs' alt modes. Cutthroat is last, with his panel being zoomed out on as it flips around into place in a grid of the four limbs in robot mode with Hun-Gurr's robot mode super imposed in the middle. The grid turns into a ball and then re-expands to show Abominus flying. A static transition shows us the five Technobot alt modes in the same grid style as the Terrorcons were. The grid rolls into a cylinder then unrolls to reveal a shot of Computron flying. We then end on a very brief snippet of two kids battling with the combined robots in a very out of place and sterile looking set with a light colored background and a set of white platforms.
: Notes: Cutthroat is present in the opening scene of the animation, but isn't seen after that. The Autobot base bears some similarities to Fortress Maximus but is completely grey/silver, appears to not have armaments, and may be missing the ramp on the left side (though the angles we get make it difficult to tell for sure). It's similar enough that it's probably safe to say it's at least using Fort Max's animation model, albeit possibly misdrawn. Rodimus and Ultra Magnus's voices are provided by their regular series actors, Dick Gautier and Jack Angel respectively.
: Rodimus Prime: "Magnus look!" Ultra Magnus: "I've never seen Decepticons as vicious as those monstrous Terrorcons." Rodimus Prime: "Lucky we have the Technobots!" Ultra Magnus: "Yeah, but those hi-tech heroes are in for one horrific battle!" {The Transformers! More much more than meets the eye!} ''Out of monstrous Terrorcon beasts comes the incredible Abominus, to battle the fearless and futuristic Computron.'' {The Transformers! Robots in disguise.} ''The Transformers. Sold separately. From Hasbro.''
:*'''Technobots''' and '''Terrorcons''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ 30 sec] - A slightly shortened version of the regular ad in order to fit a plug for [[Decoy]]s at the end.

{{anchor|Punch and Clones}}
[[File:DecepticonClones-commercialanimation.jpg|right|upright=1.1|thumb|]]
[[File:AutobotClones-commercialanimation.jpg|right|upright=1.1|thumb|]]
*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=HzTP4kavCrk 30 sec]
: Production code: (animation) MP 1167, Spot 354
: Animation: [[Punch (G1)|Punch]] informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust ''him''. The Decepticon [[Clone (subgroup)|Clones]] run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform.
: Narration: Victor Caroli.
: Kidmation: None.
: Toy segment: The double spy rolls down a dirt hill in car mode. Sliding in from left, we see his transformation. First to Punch then, after a frame flip, to Counterpunch. After the clone animation segment runs, we see Pounce and Wingspan in their alt modes flying down the previous hill. At the bottom they smack into Fastlane and Cloudraker in robot mode. A panel of the twins in robot mode flips to the screen then slides away to reveal a panel of Cloudraker being transformed to jet mode. That panel also slides away to reveal Cloudraker flying over Fastlane, who is rolling along. This pulls away to a jumpcut sequence of Counterpunch, and both sets of clones flying in robot mode.
: Notes: Cameos by [[Bumblebee (G1)|Goldbug]] and Cyclonus. Punch/Counterpunch is not voiced by his series voice actor.
:{Double spy!...double spy!} Punch: "You can trust me Rodimus!" {The Transformers! More much more than meets the eye!} Counterpunch: "You can trust me Galvatron!" ''Introducing the Transformers Double Spy. From a supercar he can transform into a heroic Autobot or an evil Decepticon. '''Now''', discover the clones. Decepticon clones look identical but one transforms into a puma, the other into a hawk to fight Autobot clones. One of these twins transforms into a dragster, the other a jet.'' {The Transformers!} ''Double spy sold separately, clones sold together. From Hasbro.''
:*'''Punch/Counterpunch''' and '''Clones''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ&t=60 30 sec] - A slightly shortened version with sped up narration in order to fit a plug for Decoys at the end.

{{anchor|Monsterbots}}
[[File:Monsterbots G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Monsterbots''' [https://www.youtube.com/watch?v=YIy-eSK4hqA 30 sec]
: Animation: Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The [[Monsterbot (G1)|Monsterbot]]s trash a lab, as Kup notices Scourge, Cyclonus and Octane attacking. Rodimus orders the Monsterbots to attack. They respond by bursting through a wall and taking on the Decepticon trio.
: Narration: [[Victor Caroli]].
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: Starts with stop motion jumpcut transformation sequences for [[Doublecross]], [[Repugnus (G1)|Repugnus]] and [[Grotusque]]. This is followed by jumpcuts of the three flying in beast mode with the unseen kid or kids holding them furiously pumping their spark triggers. The sparks that come out are not the actual sparks from the toys but effects layered over the top, in order to make the spark volume and distance look more impressive than it actually is. The jumpcuts lead into the three Monsterbots sitting on a rocky platform, with one set of kid hands firing off sparks from Repugnus and Grotesque. This is in response to another kid, whose hand comes into view holding Razorclaw. The ad ends with a replay of Doublecross's sparking.
: Notes: Cameos by Scourge, [[Octane]], and Cyclonus. Rodimus Prime is voiced by his series actor, Dick Gautier. Kup is also voiced by his series actor, [[John Stephenson]], albeit with a higher pitch than usual.
: Kup: "Rodimus, quick! There's been an accident. The new Autobots are Monsterbots!" Rodimus Prime: "They're monsters alright." Kup: "Decepticons!" Rodimus Prime: "Monsterbots attack! Glad those monsters are on our side." {The Transformers! More much more than meets the eye!} ''And they've even got sparks, BLASTING out of them!'' Kid: "You can't stop the Monsterbots!" {The Transformers! Robots in disguise.} ''Transformers Monsterbots. Sold separately. From Hasbro.''

[[File:FlywheelsCommercialAndSeason4Intro.jpg|right|thumb|upright=1.1]]
{{anchor|Duocons and Throttlebots}}
*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=YRzvccVI9MU 30 sec]
: Production code: (animation) MP 1175, Spot 363
: Animation: [[Flywheels|Flywheels’s]] jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime.
: Narration: Victor Caroli.
: Kidmation: Kid to stop-motion Ultra Magnus.
: Toy segment: Starts with a jumpcut montage of [[Battletrap (G1)|Battletrap]]'s two halves and transformation from the side and then continues with the same for Flywheels and a clip of both transforming, shot from the front. Next we get a Throttlebot montage with Chase and Freeway being released to zoom across the floor, then a jump to Chase's backend being flipped down to reveal his face. We get the same for Wideload and Rollbar (with Rollbar getting the transformation) and Goldbug and Searchlight (Searchlight transforms). The last scene prior to Kidmation and the end shots is a battle scene with two kids (Yes, there are two. You can just barely catch a glimpse of the hand, arm and side of head of a kid wearing a red shirt on the right side of the screen.) laying on a floor to release Chase, Rollbar and Searchlight in robot mode as they zoom off into the Duocons. There's a very quick close up afterward of the more visible kid's exclaiming "Wow!" as his eyes bug out.
: Notes: The Decepticon alerting Galvatron is not shown nor identified, but since his voice is the same as the one used for Cyclonus in the Sixshot ad he is identified as such in the below transcript. The animation in this ad was also used in the intro for [[The Rebirth]] three-parter.
:*'''Duocons/Throttlebots''' [https://www.youtube.com/watch?v=oX0UtS2J4ZQ&t=121 30 sec] - A slightly shortened version in order to fit a plug for Decoys at the end.
: Cyclonus: "Galvatron, our jet's gonna crash into a tank!" Galvatron: "No, it's not. They're going to transform into one robot!" ''Introducing Duocons. Decepticon two-in-ones. They think they’re twice as tough as any Autobot—and MAYBE THEY ARE.'' {The Transformers!} ''But they haven't met the Throttlebots yet!'' {More much more than meets the eye. The Transformers!} Kid: "Wow!" {Robots in disguise.} ''The Transformers Duocons come together. Throttlebots sold separately. From Hasbro.''

{{anchor|Fortress Maximus}}
[[File:Fort Max G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Fortress Maximus''' [https://www.youtube.com/watch?v=qW_PTqKbsC8 30 sec]
: Animation: [[Fortress Maximus (G1)|Fortress Maximus]] transforms to base mode and blows away the [[Terrorcon (G1)|Terrorcons]], who combine into [[Abominus (G1)|Abominus]] and attack him.
: Narration: Victor Caroli, Rodimus Prime, Ultra Magnus.
: Kidmation: None.
: Toy segment: Fortress Maximus sits in base mode on a stone platform that rotates as the camera zooms in. Cut to a kid using the left side ramp launcher to send [[Cog (G1)|Cog]] down the ramp. Cut back to a front view of the base mode before switching to a closer view of the tower with the Headmaster pilot compartment open. The camera zooms in as [[Spike Witwicky (G1)|Spike]] is placed in the compartment and the lid closed. Cut to Rippersnapper and Sinnertwin flying in from the left to represent the Terrorcons. Cut again to the last few steps of Fort Max's transformation to battle station mode, then a jump back to base mode that phases out to show the battle station mode again. After the animated segment, we see a stunned kid holding Abominus. Cut to show that the kid is looking at Cerebros standing between Fort Max's legs. The camera pans up Fort Max and as it does so, there's an inlay of Cerebros in robot mode that phases out into an inlay of Cerebros in head mode, disappearing just in time for Cerebros to be attached to complete Fort Max's robot mode. Cut to Abominus being moved along a rocky platform with the kid holding him off camera. The camera swings around to reveal Fortress Maximus at the other end of the platform with a second kid crouched behind him, holding his legs.
: Notes: [[Hun-Gurrr (G1)|Hun-Gurrr]]'s single line in this commercial ("Terrorcons, form Abominus and destroy Fortress Maximus!") is provided by [[Wally Burr]].
: ''It's Fortress Maximus!'' {FOR-TRESS MAX-I-MUHUUUS!} ''The colossal Headmaster Autobot City.'' Kid: "Look!" Rodimus Prime: "The Terrorcons are attacking!" Ultra Magnus: "Transform Fortress Maximus!" {Head. Mas. ter. Trans. Formers!} Ultra Magnus: "From city to battlestation!" {More much more than meets the eye!} Hun-Gurrr: "Terrorcons form Abominus and destroy Fortress Maximus!" ''But Fortress Maximus transforms again, this time into a robot so '''humongous''', a separate robot becomes its head!'' Kid: "Its power's awesome!" {The Transformers!} ''From Hasbro.''

=== Cartoon ===
{{anchor|returnofop}}
*'''[[The Return of Optimus Prime, Part 1|The Return of Optimus Prime]] promo''' [https://www.youtube.com/watch?v=O-V_h7dEbm0 30 sec]
: Animation: Excerpts of the Optimus Prime death scene and Prime vs. Megatron from ''The Transformers: The Movie''.
: Narration: Victor Caroli and various local TV announcers.
: Notes: Many TV stations shrank or otherwise manipulated it at the end, but New York's WPIX simply overlaid a graphic on the bottom saying, with a red line between them, "4:30 PM" on top, and "Tues. & Wed." on the bottom, with their classic "Circle 11" logo on the far right.
:"It's over, Prime." "Never!" ''Hang on, Autobots, it's not over! Optimus Prime returns, February 24th and 25th on ''The Transformers''.''
:*'''Optimus Prime week''' [https://www.youtube.com/watch?v=kmXHb2SN9rc 30 sec] – Same as above commercial but re-narrated with the removal of "Never!" and changed to speak of a whole Optimus Prime week.
::"It's over, Prime." ''Wrong, Megatron! It's just the beginning!''

==1988==
Similar to the Dinobot ads of 1985, the Pretender ad suggests that Hasbro or [[Griffin Bacal]] were changing their minds about the theming of this year's ads. The Pretender ad went through three different iterations with three different jingles, though two of them were fairly similar. They eventually settled on having the commercials begin with a still shot of several animation frames, arranged as if in a comic book. This would be accompanied by narrator Victor Caroli saying "NEW <blank> are/is here!" with heavy emphasis on "NEW". The camera would zoom in on one of the panels to transition into the animated segment. Sometimes there would be a second such transition later in the ad. The main jingle for 1988 was "They've got the power to surprise!" with the first word being held out a comically long time. As was done in 1987, the jingle was customized based on the subgroup (Pretenders, Powermasters, etc.) being advertised and often both the beginning and the verses were specific to a subgroup or even just a single character. Kidmation was also subroup specific, featuring a kid turning into a crude 2D CGI robot with varying appearances. For Pretenders the robot resembled the inner robot of [[Landmine (G1)|Landmine]]; For Powermasters it was Powermaster Optimus Prime and the Targetmasters got a generic Targetmaster robot made of wood and animated through stop motion. This would, unfortunately, be effectively the last year for Kidmation until ''[[Transformers: Robots in Disguise (2001 franchise)|Robots in Disguise]]''. The one toy that did not belong to any subgroup, [[Quickswitch]], was also the only toy not get a custom jingle. In fact, Quickswitch's ad had no jingle in it at all. Conversely, it appears the [[Triggerbot]]s and [[Triggercon]]s ad was the only one not to receive new animation. Another one-off oddity is the fifteen second version of [[Seacon (G1)|Seacons]] ad which is the first and only Transformers toy commercial since 1985 and before Beast Wars that did not feature Victor Caroli as the narrator. Instead [[Stephen Keener]] provided the narration. The toy dioramas became much more varied this year. While they all used some form of an alien planet, different subgroups had their own variation on it: The Pretenders were in a snowy, mountain like environment; The Powermasters, Sparkabots and Flamecons were seemingly in a rocky area with a green gradient sky; Quickswitch, the Triggerbots and Triggercons were also in a rocky area but with a pink sky; The Seacons were, appropriately enough, underwater; And finally the Small Headmasters and Targetmasters kept continuity with their larger counterparts by being in the same rocky, doom-laden environment with the latter even having the same lightning effects.

Animation-wise, the style for the 2D segments shift again, as does the team handing the animation starting this year going forward. Switching from Toei themselves due to working on ''[[Transformers: Super-God Masterforce (cartoon)|Masterforce]]'' (and later on, ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'') by this time, to a third party working under Toei (presumed to be [[Nakamura Production]] based off of the art style, though it's unconfirmed). As a result, the quality of the animation starts becoming more uneven. Some segments like the Seacons and Doubledealer keep the overall appearance of the 1987 commercials, while most of the other commercials attempt a more detailed appearance with little to no complex shading and some instances (like the segment featuring Sparkabots & Firecons) where the animation itself becomes choppy. This style would go on to be used for both 1989 and 1990's ads. The animation models for the characters shared between the commercials and their ''Masterforce'' counterparts also differ greatly; with oddities like Quickswitch being a near-direct translation of his toy, [[Skullgrin]] having long horns that go off to the sides (matching that of his Marvel comic appearance), and Piranacon's head switching between a toy-accurate head to one more organic and fish-like. Additionally, the franchise's first full use of 3D [[CGI]] animation would be utilized in one of the Pretenders commercials' Kidmation sequences, provided by Rhythm & Hues.

Following up on Optimus Prime and Bumblebee (as Goldbug)'s re-introduction to the cartoon and the Goldbug toy, a response to the backlash to the legacy character deaths in the movie, Hasbro returned Optimus Prime to the line as Powermaster Optimus Prime. The commercials for the Powermasters heavily featured Prime in the animation and his return was heralded in a grandiose fashion. In the commercial for Optimus Prime, Victor Caroli informed us that "A '''NEW''' Optimus Prime is here!" while the jingle for Prime's ad referred to him as "Powermaster Optimus Prime, greatest leader of our time!". Peter Cullen even reprised his role in the animation, with Prime telling us that "It's great to be back!". This is all in sharp contrast to Goldbug, whom you would never know was Bumblebee just by the [[#Throttlebots|toy commercial]]. This focus on Prime extended to the cartoon and its advertising as the new wrap-around segments featuring a puppet Powermaster Prime (try saying ''that'' three times fast!) were one of the main selling points. 1988 is the only year known thus far to have multiple advertisements for the comics as both the Pretender and Powermaster sagas were promoted. The Pretender ad was one of two providing new microcontinuities as Powermaseters Darkwing and Dreadwind are shown attacking a generic Autobot lab where the Autobot Pretenders are being created. The other is perhaps the most notorious example of microcontinuity in all of Transformers advertising. In Quickswitch's ad, he is described as Sixshot's ''son'', and while it is not the first time two Transformers were described as being [[relatives]] it is easily one of the most bizarre. 
===Comics===
{{anchor|Pretenders}}
[[File:Pretenders comic G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Pretenders comic''' [https://www.youtube.com/watch?v=nO9VYnPkAtMc 30 sec]
: Animation: [[Brainstorm (G1)|Brainstorm]] and [[Highbrow (G1)|Highbrow]] battle [[Mindwipe (G1)|Mindwipe]] and [[Weirdwolf (G1)|Weirdwolf]]. Three Autobot [[Pretender]]s are created (in their skivvies!) inside an Autobot research facility. [[Dreadwind (G1)|Dreadwind]] and [[Darkwing (G1)|Darkwing]] attack and the now armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split. A battle ensues.
: Narration: Victor Caroli
: Notes: Includes tail-end spot for the relevant [[Pretender to the Throne!|Marvel Comics issue]]. The Decepticon Pretenders are shown coming from the direction of a volcano. Might this be where they were created? In the battle at the end, the order of events implies that the Pretenders' shells are fighting independently of the Pretenders themselves. It is not at all clear who is supposed to speaking the two non-narration lines, but they are voiced by [[Gregg Berger]] and [[Wally Burr]]. The animation shows a closeup on Landmine's eye that fades into Dreadwind and Darkwing flying towards the Autobot lab. Since the Decepticons haven't seen the Pretenders yet at that point in the animation it probably isn't them. However, no other Autobots are seen in the lab either.
:''After a series of startling defeats at the hands of the Decepticons, the Autobots create a new breed of Transformer.'' Transformer 1: "They look human!" Transformer 2: "They look human, but they're Pretenders!" {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''The Decepticons have their own Pretenders, strange and terrifying.'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''Battle of the Pretenders. New from Marvel Comics.''

{{anchor|Powermasters}}
[[File:Slapdashcommercial.jpg|right|upright=1.1|thumb|Why are you here, again?]]
*'''Powermasters comic''' [https://www.youtube.com/watch?v=Jk1RykO3Pi4 30 sec]
: Animation: Amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including [[Optimus Prime (G1)|Optimus Prime]] transforming his trailer to base mode. This is followed by the Autobot [[Powermaster]]s shooting at Darkwing and Dreadwind who, now that they've accomplished their [[To sell toys|goal]], are once again in their plane modes.
:Narration: Victor Caroli.
:Notes: Features [[Getaway]] / [[Rev]], [[Slapdash (G1)|Slapdash]] / [[Lube]], and [[Joyride (G1)|Joyride]] / [[Hotwire (G1)|Hotwire]]; [[Darkwing (G1)|Darkwing]] / [[Throttle (G1)|Throttle]] and [[Dreadwind (G1)|Dreadwind]] / [[Hi-Test (G1)|Hi-Test]]; and [[Hi-Q]]. Includes a tail-end shot of the relevant [[People Power!|Marvel Comics issue]]. Two Autobot Powermasters are heard talking in the ad, but it's unclear which of the Powermasters they are. The first one to speak is voiced by Michael Bell, while the second is voiced by Gregg Berger.
: ''To defeat the evil Decepticons, Nebulons team up with Autobots to become Powermasters!'' {Their ennnngine’s the key that un-locks their Trans-for-mer en-er-geeee!} Autobot Powermaster #1: "We're under attack!" Autobot Powermaster #2: "Oh no, Decepticons have Powermasters too!" Autobot Powermaster #1: "Transform Optimus Prime!" {Powermaster Transformers! THEEEEEEY've got the power to surprise!} Autobot Powermaster #2: "Look Optimus is becoming a super Powermaster!" ''Who will win? Find out in Marvel Comics.''

===Toys===
{{anchor|PretendersToys}}
*'''Pretenders''' [https://www.youtube.com/watch?v=DbG-5o9y2t0&t=29 30 sec]
[[File:AutobotPretenderCommercial.jpg|thumb|right|upright=1.1]]
: Animation: Clips re-used from the comic commercial.
:Narration: [[Victor Caroli]].
: Toy segment: Starts with closeups of the shells of Autobot Pretenders, [[Cloudburst]], [[Waverider]], and [[Landmine (G1)|Landmine]]. After the Darkwing/Dreadwing section of the animation, the Decepticon Pretenders [[Skullgrin]], [[Bomb-Burst (G1)|Bomb-Burst]], and [[Submarauder (G1)|Submarauder]] get their closeups. After the final animation segment, there's a brief sequence where an engery burst flips the screen from Pretender shell and inner robot, to Pretender shell and inner robot in vehicle mode. This done first for Cloudburst and then Skullgrin.
:Notes: Features only the first wave of large Pretenders. No advertisement featuring the second wave is known to exist.
:''After a series of startling defeats at the hands of the Decepticons, the Autobots create a new breed of Transformer.'' "They look human!" "They look human, but they're Pretenders!" {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''The Decepticons have their own Pretenders, strange and terrifying.'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''NEW Pretender Transformers. Get 'em while they last!''

{{anchor|PretendersToys2}}
[[File:Pretender Commercial CGI Robot.jpg|right|upright=1.1|thumb|]]
*'''Pretenders''' [https://www.youtube.com/watch?v=0rzuw7k1iQE 30 sec]
: Animation: The Autobot Pretenders splitting, re-used from the comic commercial.
: Narration: Victor Caroli.
: Kidmation: A bizarre segment of a kid proclaiming what they "are" while being shown doing it ("I’m a video gamer!" "I’m a skateboarder!"), only for the kid as a skateboarder to split Pretender-style, revealing a generic teal and silver CGI robot (in the first use of proper 3D animation in the franchise) who announces "I’m a Transformer!" After the announcement, the robot shoots lightning from its fingers and shifts its skateboard to face the screen left/its right. At the end of the commercial, the robot fires some more lightning before shifting the skateboard to face center and taking off towards the camera.
: Toy segment: Landmine is shown sitting on top of a rocky platform with the kid from the intro segment hovering nearby. The kid pulls off the front of Landmine's shell, allowing his inner robot to tumble out and somehow land on its feet at the base of the platform. The kid picks up the inner robot and converts it to vehicle mode and then drives it up next to the shell. Cut to closeup of someone holding Cloudburst and removing the front half of the shell to reveal the robot. The footage then reverses to put the shell back on, then plays forward again to remove it and then the inner robot is removed. This is followed by a similar sequence for Bomb-Burst except the footage just plays straight through without reversing. We then get the energy burst transition between Cloudburst's modes and the closeups of the Decepticon Pretenders, both reused from the previous ad. After that we get the Bomb-Burst shell reveal again and then a reuse of ''his'' energy burst transition. The toy segment ends with a battle scene where Landmine and Skullgrin's shells and inner robots are standing on their own in a faceoff before two sets of hands come in front battling with Waverider and Submarauder's shells and robots. The battle is emphasized with a "KERUNCH" text effect.
:Kid: "I'm a video gamer! I'm a skateboarder!" Robot voice: "I'm a Transformer!" ''NEW Pretender Transformers are here!'' {Master the power! The POOOOOWER, of Pretender Transformers!} ''Pretender Transformers split apart to reveal a powerful robot.'' {Pretenders - they hide - the Transformer inside!} ''And look there are evil Decepticon Pretenders too!'' Kid: "Transform the Pretenders!" ''Pretenders sold separately.''
::*'''Pretenders''' [https://www.youtube.com/watch?v=2uUG5VjWcpM 15 sec] - Edited down version of the previous commercial.

{{anchor|PretendersToys3}}
*'''Pretenders''' [https://www.youtube.com/watch?v=i6VSMYUclRQ 30 sec]
: Animation: The Autobot Pretenders splitting, reused from the previous commercials. This time though, it's preceded by a still of Landmine with "NEW!" plastered on it and a comic book page. The comic page is made up of stills from the previous Pretender animation. The camera zooms in on the top panel to transition into the animation proper.
: Narration: Victor Caroli
: Kidmation: Kid's face splits apart to reveal his 'inner' robot face, that of a crudely animated Landmine with red eyes.
: Toy segment: The energy burst from the previous ads zigzags through a very white and spiky alien environment to reveal Cloudburst fully equipped. We then get a bunch of reused footage; Closeups of the Autobot Pretenders, Cloudburst's shell removal with replay, Bomb-Burst's shell reveal, the initial frame of the Cloudburst energy ball transition, a shorter version of the clash between Waverider and Submarauder, a slightly longer/slower version of the Cloudburst energy ball transition, the Decepticon Pretender closeups, Bomb-Burst's shell reveal a second time, Bomb-Burst's energy ball transition, and finally the full cut of the Waverider/Submarauder clash.
: '''''NEW''' Pretenders are here!'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!} ''Autobot Pretenders look human, '''but''''' {Pre-ten-der Trans-for-mers! Preeetenders '''hide''' the Transformers inside!} ''Pretenders split apart to reveal a powerful robot inside, then reassemble to fight alongside their transformable robot. '''But''', Decepticons have Pretenders too!'' {Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!}
::*'''Pretenders''' [https://www.youtube.com/watch?v=PYK9lP9yYis 15 sec] - Edited down version of the previous commercial.
[[File:Snarlercommercial.jpg|right|upright=1.1|thumb|If it's a Beast War you want...]]

{{anchor|Pretender Beasts and Vehicles}}
[[File:GunrunnerG1-commercial.jpg|right|upright=1.1|thumb|If it's a Machine War you want...]]
*'''Pretender Beasts/Pretender Vehicles''' [https://www.youtube.com/watch?v=EFUicyvMLuk 30 sec], [https://www.youtube.com/watch?v=WEYsICtTHQE&t=24s 15 sec]
: Animation: [[Snarler]] and [[Catilla (G1)|Catilla]] battle in beast mode... then... are suddenly in their shells... and then come out of their shells...? [[Gunrunner (G1)|Gunrunner]] emerges from his vehicle and transforms to jet mode; [[Roadgrabber]] emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
:Narration: Victor Caroli.
:Kidmation: Pretender Kid.
:Toy segment: Starts with closeups of Carnivac's shell, Chainclaw and Catilla together, and then Snarler's shell. Carnivac gets the shell reveal with rewind treatment before a cut to Snarler's closeup again. Carnivac's inner robot is shown being removed from its shell and we get another cut to the shell standing on a snowy platform and the inner robot is placed next to it wolf mode. An orange diamond-shaped static burst appears over the inner robot and fades to reveal the inner robot in robot mode. Cut to Gunrunner driving along with a "KA BOOM" text effect coming from his gun turret. This is followed by a very brief snippet of Road Grabber driving along. After the Pretender Vehicle animation, the toy segment ends with Road Grabber's jumpcut transformation and an awkward clash between Catilla and his shell and Roadgrabber riding his shell's chariot mode. The Kidmation comes in at the very end.
:''Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.'' {Preeetenders '''hide''' the Transformers inside!} ''Introducing Pretender Beasts. Inside's a beast that transforms into a fighting robot. And there are Autobot and Decepticon vehicles too. They split to reveal a transformable robot, then reassemble as a fighting machine.'' {Pre-ten-der Trans-for-mers! Pre-ten-der Trans-for-mers! THEYYY"VE got the power to surprise!}

{{anchor|PowermasterToys}}
[[File:HiQCommercial1.jpg|right|upright=1.1|thumb|Truck? What truck?]]
*'''Powermasters''' [https://www.youtube.com/watch?v=V6CaDVzY2_4 30 sec]
: Animation: Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform. Includes segments recycled from the first Powermaster commercial. Like the last Pretender ad, this ad has a comic book page intro. In fact, it has two, one for the Autobot segment at the beginning and a second for the Decepticon segment that starts at the halfway point.
: Narration: [[Victor Caroli]].
: Kidmation: A kid crackles with energy, which surrounds and replaces his head with a ''very'', and we mean ''very'', crude CGI Powermaster Optimus Prime head.
: Toy segment: Two kids play with the Powermasters on a rocky mountain diorama in front of an alien green sky. The kid to the left with a red shirt rolls Joyride down an incline while the kid on the right with a blue shirt rolls Slapdash down a different incline and they meet Getaway in the middle. The ad then cuts to a closeup of Getaway in robot mode flying in front of a rock wall and crashing through a "BLLAAMM" text effect, followed by aa jumpcut sequence of Rev and Getaway being transformed. Following Kidmation and the second animation sequence, we get Darkwing landing on some gravel. As he lands the screen scrolls up to be a horizontal split screen with Dreadwind flying by a plain green background. Cut to a jumpcut sequence of Hi-Test and Dreadwing being transformed. The segment ends with the blue shirt kid using Slapdash and Joyride to battle the red shirt kid's Darkwing and Dreadwind on top of a rock. A "KERUNCH" text effect is added to emphasize the magnitude of clash.
: Notes: The unidentified Decepticon who commands Darkwing and Dreadwind to transform is voiced by [[Wally Burr]], using more or less the same voice as he used for Hun-Grrr in the Fort Max ad.
: '''''NEW''' Powermasters are here! Amazing new Transformers called Powermasters!'' {Their ennnngine’s the key that un-locks their Trans-for-mer en-er-geeee!} ''Incredible Powermasters, they only transform when their Nebulon becomes their engine.'' {Powermaster Transformers!} Decepticon: "Decepticon Powermasters transform!" ''And the Decepticons unlock their Transformer energy.'' {Powermaster Transformers! THEEEEEEY've got the power to surprise!}

{{anchor|PowermasterOptimusPrime}}
[[File:Toycommercial-PowermasterOptimusPrime.jpg|right|upright=1.1|thumb|]]
*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=5wiInSQq7yU 30 sec]
: Animation: Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing [[Quickswitch]].
: Narration: Victor Caroli.
: Kidmation: Kid to Powermaster Optimus Prime.
: Toy segment: Optimus Prime crashes through the sound effect "BLAAMM!" as he drives along a rock wall. A closeup of Prime driving up to Hi-Q leads to a jumpcut transformation sequence to the normal robot mode and base. After a brief animation snippet of Prime transforming to super robot mode, we get a very brief clip of the folded up Prime cab being inserted into his super robot body. Kidmation, and then we end with Prime driving along with the text "KA BOOM" overlaid, a still frame of normal Prime next to the base, and super robot Prime flying.
: Notes: Not only is Prime back, but so is his voice actor, [[Peter Cullen]]. While Prime ''says'' it's good to be back, he doesn't sound very enthused about it. [[Charlie Adler]] voices Hi-Q, sounding a lot like a subdued Silverbolt.
: ''A '''new''' Optimus Prime is here.'' Hi-Q: "I'll transform Optimus!" {POW-er-master Optimus Prime! Greatest leader of his time!} Optimus Prime: "It's great to be back." ''Now Optimus Prime is back as a Powermaster. He only transforms when his Nebulon becomes his engine.'' {POW-er-master Optimus Prime!} Hi-Q: "Look! Optimus is transforming into a super robot!" {Powermaster Transformers! THEEEEEEY've got the power to surprise!}
:*'''Powermaster Optimus Prime''' [https://www.youtube.com/watch?v=g9CiMqlPZR4&t=90 15 sec] - edited down from the previous commercial.

{{anchor|Doubledealer}}
[[File:Doubledealercommercial.jpg|right|upright=1.1|thumb|]]
*'''Powermaster Prime''' and '''Doubledealer''' [https://www.youtube.com/watch?v=wDsvaO8NYVM 30 sec]
: Animation: Footage of Prime reused from other commercials featuring him, then a new segment with [[Doubledealer]] in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then [[Skar (G1)|Skar]] flies out of [[Piranacon (G1)|Piranacon]]'s hand and locks into place, transforming Doubledealer to falcon mode.
: Narration: Victor Caroli.
: Kidmation: Kid to Powermaster Optimus Prime.
: Toy segment: Starts by reusing the Optimus Prime jumpcut transformation sequence from the Powermaster Optimus Prime ad. After Kidmation and the second segment of animation, we get some new footage of Doubledealer driving through a "KA BOOM" effect as he drives along a rocky path to his Powermaster engines. We then get jumpcuts to each engine and then to the mode it unlocks, first, Skar second. The segment ends with more reused Optimus Prime footage. In particular his super robot conversion and the super robot flying. The super robot conversion is a longer cut that pans out to reveal the kid doing the transformation and his amazement at it.
: Notes: Once again we have unidentified Transformers providing commentary. The first is voiced by Wally Burr and the second by Jack Angel. The narrator says "Only the Powermaster mercenary can become an Autobot or Decepticon" which is not true as there was another Transformer still on shelves at the time that could do this. We hear he's nearby. [[Punch (G1)|REAL nearby.]]
: ''A NEW Optimus Prime is here. More powerful than ever, Powermaster Optimus Prime.'' {Powermaster Transformers! THEEEEEEY've got the power to surprise!} Transformer 1: "Who’s that new Transformer with Optimus Prime?" Transformer 2: "Doubledealer, the Powermaster mercenary!" ''Only the Powermaster mercenary can become an Autobot or a Decepticon. But in a flash, Optimus Prime becomes a super robot!'' {Powermaster Transformers!} ''Powermaster Transformers sold separately.''

[[File:NightbeatTV.jpg|right|upright=1.1|thumb|Look at my chest.]]
[[File:Fangrycommercial.jpg|right|upright=1.1|thumb|HOOKA chaka HOOKA chaka HOOKA HOOKA HOOKA chaka]]
{{anchor|Small Headmasters}}
*'''Small Headmasters''' [https://www.youtube.com/watch?v=xxHU63O9ApQ 30 sec]
: Animation: The small Autobot Headmasters ([[Nightbeat (G1)|Nightbeat]], [[Siren (G1)|Siren]], [[Hosehead (G1)|Hosehead]]) drive on a rocky world; Nightbeat and [[Muzzle]] transform. The small Decepticon Headmasters burst through a wall in beast mode; [[Fangry (G1)|Fangry]] and [[Brisko]] transform.
: Narration: Victor Caroli, and [[Galvatron (G1)|Galvatron]], who's obviously never met Fangry, [[Squeezeplay (G1)|Squeezeplay]] or [[Horri-Bull]]: "Our new Decepticon Headmasters will give us more brainpower than ever!"
: Kidmation: A kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) gray robot whose head resembles Brainstorm. The robot's body, on the other hand, looks more like the inner robot of a Pretender with a power readout painted in the center.
: Toy segment: Siren skids to a halt through the text effect "BLLAAMM". Brief jumpcut transformation for Siren is followed by a picture in picture of Nightbeat driving along with Muzzle being transformed in the inset. This leads to a shot of Muzzle in head mode being plugged into Nightbeat's body. After the Decepticon part of the animation, the Decepticon Headmasters sit on a rotating, multi-tiered rock platform. Quick cut to Squeezeplay's head being plugged in, followed by another quick cut to a kid wielding Squeezeplay and Horri-Bull. He proceeds to clash with another kid (whose hands are the only part of him we see) using Hosehead and Nightbeat.
: Notes: Galvatron's voice is provided, as usual, by Frank Welker.
: ''NEW Transformers are here! Incredible new Headmasters and the driver of the vehicle becomes the head of the robot.'' {Head-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And when the '''head''' enters the robot's body you get a '''readout''' of its power!'' Galvatron: "And our new Decepticon Headmasters will give us more brainpower than ever! Transform you monsters and prepare to attack!" {Head-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''Each sold separately.''

{{anchor|Quickswitch}}
[[File:Quickswitch commercial.jpg|right|upright=1.1|thumb|]]
*'''Quickswitch'''. [https://www.youtube.com/watch?v=QV6g8DlBQRI 30 sec]
: Animation: In the midst of a moon battle, Getaway spots [[Quickswitch]] incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and [[Snaptrap (G1)|Snaptrap]], then goes to gun mode and lands in Powermaster Optimus Prime's hand. Optimus proceeds to start blasting.
: Narration: Peter Cullen as Optimus Prime and [[Victor Caroli]].
: Kidmation: A kid holding the toy mouths a synthesized "How quick can you all six?" [''sic''], while his head flops around disturbingly.
: Toy segment: The toy segement is very short consisting of a montage of Quickswitch's six modes by themselves, the six modes appearing in succession in the kid's hand and a still frame of his robot mode.
: Notes: The tail end part of the animation where Optimus grabs Sixshot and starts blasting was reused for nearly all the Powermaster ads. This ad has what may be the best-known example of a microontinuity in a toy ad, Quickswitch being Sixshot's son. Getaway is unusually bloodthirsty here, yelling "Destroy them!". Wally Burr voices Getaway and [[Jim Cummings]] voices the unseen Autobot having to convince him of Quickswitch's allegiance. Prime is voiced by Peter Cullen as usual.
: ''NEW Transformers are here!'' Getaway: "The Decepticons are attacking! Destroy them!" Autobot: "No, wait, it's Quickswitch, Sixshot's son! And he's on our side!" ''Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!'' Optimus Prime: "Quickswitch is faster and tougher!" Kid: "It's a tank, a plane, a cruiser, a gun, a puma and a robot. (Robot voice) How quick can you all six?" ''Quickswitch, the '''new''' ultimate challenge!''

{{anchor|Double Targetmasters}}
[[File:Autobot Double Targetmasters G1 Commercial.jpg|right|upright=1.1|thumb|]]
[[File:Decepticon Double Targetmasters G1 Commercial.jpg|right|upright=1.1|thumb|]]
*'''Double Targetmasters''' [https://www.youtube.com/watch?v=GIWQNTiBuv4 30 sec], [https://www.youtube.com/watch?v=2jHNNAwFONU Revised 30 sec]
: Animation: [[Spinister (G1)|Spinister]] and [[Needlenose (G1)|Needlenose]] chase the Autobot small Targetmaster Nebulans (most prominently [[Boomer]] and [[Ricochet (G1)|Ricochet]]) across a rocky landscape. The Nebulans transform to gun modes and link up with their vehicle mode Autobot partners, [[Quickmix (G1)|Quickmix]], [[Landfill (G1)|Landfill]] and [[Scoop (G1)|Scoop]], who then transform and fire. [[Holepunch (G1)|Holepunch]] and [[Tracer (Targetmaster)|Tracer]] fly out of Scoop's hand and combine into their double weapon form. Scoop fires at a strafing Spinister and Needlenose, who transform, land and charge into battle.
: Narration: Victor Caroli.
: Kidmation:A kid leaps over the top of a generic wooden model robot and transforms into his gun, which he fires.
: Toy segment: Quickmix drives towards the camera and through the word "BLLAMM", coming to a stop by skidding sideways. As he skids, Boomer is removed. This leads to a jumpcut to Boomer being placed on top of Ricochet to form a superweapon. ''That'' leads to another jumpcut to the superweapon being plugged into the right arm of...Scoop? After the second animation sequence we get a series of cuts between driving vehicle mode and flying in robot mode for Scoop then Quickmix. After the third, Decepticon-focused animation sequence, we get a three-way split screen with Needlenose on the left, Spinister in the top right and Quake in the bottom right. This splitscreen cuts to the same splitscreen but with the three now transformed to robot mode. The segment ends on a battle between two kids, one wielding Quake and Needlenose and the other holding Quickmix and Landfill, whose toy ''finally'' gets some screen time.
: Notes: This ad appears to have gotten a revision at some point. An extremely obviously added line of narration by someone other than Victor Caroli is placed at the end of the kid battle segment and over the end of the jingle: "Each set sold separately.". Additionally, a disclaimer is now placed over the end shot of the toys, stating: "Each Targetmaster comes with two transformable Nebulon figures. Each set sold separately." This was presumably done as a reaction to confusion over whether the Nebulons were included.
: ''NEW Transformers are here! NOW twin Nebulons transform into weapons that new Targetmaster Autobots need.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And the twin Nebulons can also form a super weapon.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''But the Decepticons have new Targetmasters too.'' {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''Each Targetmaster comes with two transformable Nebulon figures.''

{{anchor|Triggerbots and Triggercons}}
*'''Triggerbots/Triggercons''' [https://www.youtube.com/watch?v=pgSb2x9ZzZ8 15 sec]
: Animation: Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
: Narration: Victor Caroli.
: Toy segment: Starts with a jumpcut sequence of the toys' weapons being deployed, emphasized with loud clicks: [[Dogfight (G1)|Dogfight]] flying, [[Override (G1)|Override]] in robot mode, [[Windsweeper]] flying, and [[Backstreet (G1)|Backstreet]] in robot mode. We then cut to a battle with Backstreet and Override colliding with [[Crankcase (G1)|Crankcase]] and [[Ruckus (G1)|Ruckus]]. The collision is emphasized with a "KERUNCH" text effect. Cut to Backstreet;s guns being deployed in car mode followed by the same for Crankcase. Finally we get another collision between the Autobot and Decepticon ground vehicles with a "BLLAMM" text effect masking the transition to the bots clashing in robot mode.
: Notes: No thirty second ad featuring the Triggerbots/Triggercons has surfaced. Even the [https://www.youtube.com/watch?v=5g1zl3-h_4I&t=346s 1988 Hasbro Boys toys 3rd/4th Quarter ad master tape] doesn't have it (though to be fair, it's also missing the ads for Quickswitch, Sparkbots/Firecons, Seacons/Sparkbots/Firecons, and some of the early Pretender ads).
: ''NEW Transformers are here! Now Triggerbots are battling Triggercons!'' {And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out! Trans-for-mers! THEYYY"VE got the power to surprise!}

{{anchor|Seacons}}
[[File:PiranaconCommercial1.jpg|right|upright=1.1|thumb|Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.]][[File:FireconCommercial1.jpg|right|upright=1.1|thumb|Now auditioning for Gamera vs. The Firecons]]
*'''Seacons / Sparkabots / Firecons''' [https://www.youtube.com/watch?v=migQwhuwEQQ 30 sec]
: Production code: (animation) MP 1203, Spot 412
: Animation: Beneath the ocean, the beast mode [[Seacon (G1)|Seacons]] take bites out of a [[M.A.R.S.|M.A.R.S. Industries]] submarine. Piranacon switches out his left arm and gun. The [[Firecon]]s march forward in beast mode, spewing flames; the [[Sparkabot]]s drive forward and transform; the Firecons transform and grapple with the Sparkabots ([[Cindersaur (G1)|Cindersaur]] vs. [[Sizzle (G1)|Sizzle]] being most prominent.)
: Narration: Victor Caroli.
: Kidmation: Targetmaster Kid
: Toy segment: An upward rush of bubbles leads us to a montage of [[Skalor]], [[Tentakil (G1)|Tentakil]], [[Overbite (G1)|Overbite]], [[Nautilator]], [[Seawing (G1)|Seawing]] and [[Snaptrap (G1)|Snaptrap]] standing/being placed into various areas of an underwater diorama. The montage ends with a closeup of Snaptrap's moving backcannons and a "KA BOOM" text effect. This is followed by a jumpcut combination sequence. As each limb is added, it also appears in alt mode to the left. Overbite is used as the gun. Following the Piranacon animation, the Kidmation and the Sparkabot/Firecon animation, we get the Sparkabot/Firecon toy segment. It starts with Cindersuar sparking and rolling in from the left. [[Guzzle (G1)|Guzzle]] rolls in from the right, causing a kid to whip his head around to follow the action. Cut to closeups of sparks coming out of Guzzle, [[Fizzle]], and [[Flamefeather (G1)|Flamefeather]]. The segment ends with Guzzle barreling into [[Sparkstalker]] with a sparking effect and then a cut to the two battling in robot mode with a "KERUNCH" effect.
: Notes: The Seacon toy footage has air bubble effects added to it to enhance the underwater appearance. Sizzle's toy is only seen in the end shot. Tentakill's squid mode in the animated portion has a jarringly bishonen-looking face compared to the rest of his teammates, which is in stark contrast to the toy, while Piranacon's head is heavily altered from the toy or his appearance in the Doubledealer commercial.
: ''NEW Transformers are here! Now from the bottom of the sea come the monsters of the deep, the Targetmaster Seacons!" {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And when they join with their leader to form Piranacon, anyone can become the gun.'' {Target-mas-ter Trans-for-mers!} ''And here come the Sparkabots!'' {When they're '''fightin'''' mad you see Sparkabots fly as the Firecons battle the Sparkabots!} ''Each sold separately.'' {Trans-for-mers! THEYYY"VE got the power to surprise!}
:* '''Seacons''' [https://www.youtube.com/watch?v=__goRbwv7KY 15 sec] - The Seacons portion of the above ad (everything before the second animation segment) with new narration by someone who is neither Victor Caroli nor [[The Other Guy]].
::''NEW Transformers are here! From the bottom of the sea come the monsters of the deep, the Targetmaster Seacons!" {Target-mas-ter Trans-for-mers! THEYYY"VE got the power to surprise!} ''And the Seacons form Piranacon!'' {Trans-for-mers!}




=== Cartoon ===
*'''Season 5 upcoming cartoon promo''' [https://www.youtube.com/watch?v=XwTAPiSY-Og 30 sec]
: Animation: A set of excerpts from ''[[The Transformers: The Movie]]'' plus excerpts from puppet Optimus Prime segments.
: Narration: Overly excited Victor Caroli talking about how AMAZING this new season will be.
: Notes: "You've got to see it to believe it! '''NEW''' episodes! And Optimus Prime '''LIVE'''!" Well, only one of those ended up being true. Features a brand new piece of background music incorporating the Transformers theme. Similar in sound to the music [[Vince DiCola]] composed for The Transformers: The Movie.
:''It's unBEELLLLiiiiievable! See Optimus Prime as you've never seen him before. Optimus Prime LIVE! Tune in this fall for new action-packed episodes of the Transformers, every weekend. Hosted '''LIVE''' by Optimus Prime! You've got to see it to believe it! '''NEW''' episodes! And Optimus Prime '''LIVE''' The Transformers!''

*'''Season 5 cartoon promo''' [https://www.youtube.com/watch?v=xU8FD5yd8zE 30 sec], [https://www.youtube.com/watch?v=kja8RSRq21g 30 sec]
: Animation: A set of excerpts from ''[[The Transformers: The Movie]]'' almost identical to those used for the Return of Optimus Prime and Optimus Prime week spots.
: Narration: Victor Caroli, trying to exclaim every line more dramatically than the last and various local TV station announcers.
: Notes: Features the same background music as the previous ad.
:'' The Transformers. Autobot versus Decepticon. '''Good''' against '''evil'''. '''Metal against metal!''' Titans clash with Earth's fate hanging in the balance! Awesome heroes!'' Optimus Prime: "Megatron must be stopped." '''''SPECTACULAR SHOWDOWNS!''''' Megatron: "It's over, Prime." '''''The bat-tle rages on!''' The Transformers.''

[[File:G1 Season 4 promo.jpg|right|upright=1.1|thumb]]
*'''Season 5 cartoon promo #2''' [https://www.youtube.com/watch?v=gPwM2381O7E 30 sec]
: Animation: Excerpts from ''The Transformers: The Movie'' and several 1987 toy commercials/the Season 3 [[title sequence]]. A scene from the movie of Hot Rod and Kup watching Decepticon missiles come back towards their shuttle has the view from the shuttle's “windshield” replaced with crude CGI to make it look like they're flying through a...a...well, we're not really sure what it's supposed to be. It kind of looks like a base, though it has both Autobot and Decepticon logos in different areas. A shot of a crude CGI Optimus Prime closes out the commercial.
: Narration: Victor Caroli, various local TV station announcers.
: Notes: Features the same new music used in the previous commercials.
:''They're more, much more than you've ever imagined! The Transformers. Watch as the battle between the Autobots and Decepticons reaches an incredible new level.'' Optimus Prime: "Autobots, transform and roll out!" ''More energy. More excitement than ever before! The Transformers.''

==1989==
Keeping in line with the toyline's makeup and reflecting the layout of the catalog for 1989, the TV advertising was similarly split between Pretender and Micromaster themes. The Pretender theme used the jingle "Beyond! Beyond anything you've ever seen before!" while continuing to depict the toys in snowy looking mountain environments. The Micromasters, on the other hand, used desert environments and had a jingle that pointedly claimed their superiority over {{w|Micro Machines|the competition}}: "Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!" The Micromaster ads were further unique in their use of stop-motion animation to depict hordes of Micromasters swarming all over. Every Micromaster ad started with an animation segment showing Optimus Prime opening his hand to reveal a Micromaster city. This extreme size difference creates a bit of a microcontinuity as the Marvel comics had them closer in sixe. The Pretenders have their own microcontinuity as the ad for the [[Pretender Monster]]s has them being created by Starscream in a lab.

As with the previous year, the animated segments take a visible hit in quality for the most part (due to Toei not animating them in-house and using the same team, again presumed to be [[Nakamura Production]], once more). With much choppier, though often ambitious, animation and very bizarre design choices. As Takara would not adapt most of the characters over to the concurrently airing ''[[Fight! Super Robot Lifeform Transformers: Victory (cartoon)|Victory]]'' in Japan, these commercials serve as the only animated representation for some of the characters, the Mega and Ultra Pretenders in particular.

1989 continued Hasbro's trend of leveraging their popular characters from the beginning of the line. They continued to have Peter Cullen voice Optimus Prime in the animated segments, but also brought in [[Dan Gilvezan]] to reprise [[Bumblebee (G1)|Bumblebee]] in a couple spots and Gregg Berger to reprise [[Grimlock (G1)|Grimlock]] in the Classic Pretenders commercial. Despite this move, this would be the first year not to have new cartoon episodes and thus no advertisements for the cartoon. While the Marvel Comic was still in production, it too appears to have had its last advertisement in 1988. The only advertisement for Transformers media that has been found are variant toy ads that included a stinger for a $1.00 copy of ''The Transformers: The Movie'' on VHS if you bought two Transformers toys. An interesting change in this year's approach to the shorter, 15 second versions of ads is that they aren't simply edited down. They take a 30-second ad that featured two groups of toys, pare it down to the content for one of the groups, and then add new narration and often a new clip or two of toy footage. This would continue in 1990 for Micromaster ads but would ultimately be permanently abandoned from G2 on.

===Toys===
[[File:Micromaster Patrols G1 Commercial.jpg|right|upright=1.1|thumb]]
{{anchor|Micromaster Patrols}}
*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=2x7wxEiv9lY 30 sec]
: Animation: From Optimus Prime's glowing fist, the [[Race Car Patrol]] and [[Off Road Patrol]] charge forth. They infiltrate a Decepticon base, driving right past Piranacon, [[Darkwing (G1)|Darkwing]] and [[Dreadwind (G1)|Dreadwind]], who wonder why they don't have those things. Later, the Micromasters swarm around Dreadwind's head as Darkwing tries to shoot at others in the background. [[Powertrain]], [[Tote]], [[Roadhandler (G1)|Roadhandler]], [[Tailspin]] and [[Swindler]] emerge from various openings in a rock wall to watch four Micromasters driving below them: [[Highjump (G1)|Highjump]], [[Free Wheeler]], and Tailspin and Roadhandler again. The latter four split into two pairs (Roadhandler/Free Wheeler and Tailspin/Highjump) and drive up the legs of a large Decepticon standing next to a rock wall. At the top, Tote, Tailspin and Free Wheeler jump from the wall to the robot's shoulders. They stand there as Roadhandler, Free Wheeler, Tailspin, Highjump and Tote somehow manage to drive vertically up the robot's torso. After the second animation segment, the large robot raises its right hand only to fall over backward from the swarm of Micromasters. Roadhandler transforms on the fallen robot's chest to add insult to injury.
: Narration: [[Victor Caroli]].
: Kidmation: Kid scoops up the Micromasters and opens his palm to show them off.
: Toy segment: A closeup of [[Storm Cloud (G1)|Storm Cloud]] flying is followed by a closeup of Storm Cloud being held by the kid in front of his face. A jumpcut sequence ensues, first Storm Cloud is transformed, then a closeup of [[Free Wheeler]] driving, and Mudslinger being transformed. Another cut shows Tote zooming between Scorponok's feet, causing a second kid to whip his head around. A fizzle effect transitions us to a stop motion sequence.
: Notes: Dreadwind and Darkwing are given voices. While it's not entirely clear which voice is which, since Dreadwind sees them first in the animation, we've decided to label him as the first voice and Darkwing the second (their voice actors unknown). The large Decepticon robot is a Scorponok figure that replaces the standard green and purple colors by dark blue and grey or white, though the legs of a correctly-colored Scorponok are seen as well for a brief moment. His antenna and the outline of the rectangle in the middle of his chest are still orange and his face is still tan. In the end shot of the Micromaster Race Car Patrol members appearing in their places on the card back, Roadhandler appears to have grey windows instead of black. The ad mostly features the [[Race Car Patrol]] and the [[Off Road Patrol]], with Storm Cloud from the [[Air Strike Patrol]] being the lone exception. The [[Rescue Patrol (G1)|Rescue]], [[Battle Patrol|Battle]] and [[Sports Car Patrol|Sports Car]] patrols are not seen.
: ''New Transformers are here. Micromaster Transformers!'' Optimus Prime: "Our new commandos, can go where no other Transformers can go!" Dreadwind: "What are they?" Darkwing: "Micromasters!" Dreadwind: "Why don't we have them?" ''Now Autobots, and Decepticons have Micromasters!'' {Micromasters, they're smaller and faster, Transformer commandos that go where nobody else goes! Micro-mas-ter Trans-form-mers! THEEEY'VE got the power to surprise!} ''New Micromasters in patrols of four. Collect them all!''
:*'''Micromaster Patrols''' [https://www.youtube.com/watch?v=tEBAHaXoByU 30 sec], [https://www.youtube.com/watch?v=Mvmt8oCPAUU 15 sec] - Similar to the previous ad but re-soundtracked with the standard 1989 Micromaster jingle and a new first line of narration. The fifteen-second version has yet another new first line of narration: "Micromaster Transformers are here and both Autobots and Decepticons have 'em!"
:: ''They're here! The incredible Micromaster Transformers!'' Optimus Prime: "Our new commandos, can go where no other Transformers can go!" Dreadwind: "What are they?" Darkwing: "Micromasters!" Dreadwind: "Why don't we have them?" ''Now Autobots, and Decepticons have Micromasters!'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''! Micro-master Trans-formers!} ''New Micromasters in patrols of four. Collect them all!'' {Micro-master Trans-formers!}

{{anchor|Micromaster transports}}
[[File:Destronsoldier micromasters.jpg|right|upright=1.1|thumb|You came to the wrong neighborhood, mother-slagger!]]
*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=3ipqTyKtHQc 30 sec]
: Animation: A horde of Micromasters swarms over an attacking [[Zarak Maximus]]; Prime opens his palm to reveal a Micromaster city; [[Red Hot]] transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets. The footage is a mix of 2D animation and stop-motion animation, complete with a model of Zarak Maximus's shin.
: Narration: Victor Caroli.
: Toy segment: [[Erector (G1)|Erector]] pulls in next to the other Micromaster Transports sitting at the edge of an extremely flat cliff. Erector then gets a jumpcut transformation sequence. As toy Groundshaker flies over the city in animated Optimus Prime's palm, it becomes the actual toys. A ramp is connected from the [[Ironworks (facility)|construction station]] to the [[Airwave (facility)|Airport]] and [[Ironworks (Micromaster)|Ironworks]] drives over it. A kid slams (but without much force) the [[Hot House (facility)|fire station]] with [[Hot House (Micromaster)|Hot House]] down amongst the other Battle Stations, the proceeds to play with the crane on the construction station. The kid then rolls Hot House up the ramp of the airport as all four bases are revealed as being connected in a square formation. A closeup of [[Stakeout (G1)|Stakeout]] having his hood flipped back for his transformation before being rotated to face the camera is followed by a shot of [[Red Hot]] being driven down the ramp of the [[Greasepit (facility)|gas station]]. The ad ends with a stop-motion sequence of Micromasters popping into view all over a rocky, stepped area.
: ''In the world of micros, the only micros that transform are the amazing Micromaster Transformers! And now the Micromasters have Micromaster Transports.'' {Micro-master Trans-formers!} ''And here in the palm of Optimus Prime's hand are Micromaster battle stations that connect to form micro cities.'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''!} ''Micromasters, collect them all!''
:*'''Micromaster transports and battle stations''' [https://www.youtube.com/watch?v=f1l3udPFCWs 30 sec] - Slightly edited version of the previous ad to fit in a stinger promoting a $1.00 copy of [[The Transformers: The Movie]] if you bought two Transformers toys.
:*'''Micromaster battle stations''' [https://www.youtube.com/watch?v=IGF4ww1fGOc 15 sec] - Edited down from the previous commercial with a new bit of toy footage that shows the construction station being transformed.
:*'''Micromaster transports''' [https://www.youtube.com/watch?v=Ofx3hd0Ti3s 15 sec] - Edited down from the previous commercial with added jumpcuts between modes for [[Overload (G1)|Overload]], [[Flattop (Decepticon)|Flattop]] and [[Roughstuff]]

[[File:Micromasterbasescommercial.jpg|right|upright=1.1|thumb|That's the second time Spike's mistake has been repeated!]]
[[File:SkystalkerCommercial.jpg|right|upright=1.1|thumb|Go ahead. Make my day.]]
{{anchor|Micromaster micro bases}}
*'''Micromaster micro bases''' [https://www.youtube.com/watch?v=tT2xWTm_QI4 30 sec], [https://www.youtube.com/watch?v=BDIfpwsmLaI 15 sec]
: Animation: [[Bumblebee (G1)|Bumblebee]] and [[Jazz (G1)|Jazz]] drag two captured Decepticon vehicles (the [[Thunder Arrow|interstellar shuttle]] and the [[Helicopter]]) up to Optimus Prime in an Autobot base, only to have them transform and attack, with the guns manned by the [[Sports Car Patrol]] and [[Skystalker (G1)|Skystalker]].
: Narration: Victor Caroli.
: Toy segment: Starts with a jumpcut sequence of the [[Thunder Arrow|interstellar shuttle]] landing and transforming to base mode. Cut to a shot of rear right side of the interstellar shuttle with the gas station and helicopter in the background and the Air Strike patrol hanging around in front and inside. [[Detour (G1)|Detour]] stands atop a wall in the shuttle, overlooking one of the ramps as it's lowered to reveal his patrol mate [[Hyperdrive (Micromaster)|Hyperdrive]] standing behind Skystalker, the latter of which is in car mode. We then cut to a view of the middle of the shuttle, where a ramp is overlapped on one of the helicopters' ramps to "connect" the two. Skystalker is literally beside himself as his [[alternate mode]] drives over from the helicopter to sit next to him. The scene briefly pans out at the end to reveal the gas station connected to the helicopter on the left, a second gas station and the airport just partially visible in the upper right, and a whole mess of Decepticon Micromasters scattered about. Cut to a kid driving the [[Rocket Base]] up and over a dirt hill. Cut again to a fast-motion sequence of the same kid unfolding the base. We then get a closer view of the right side of the base and the ramp being folded down from the rocket tower to allow [[Flak (G1)|Flak]] to cross over from the helipad. The segment ends with a closeup of Flak's front end being flipped back and Flak being rotated to face the camera. It is basically the same shot as the Stakeout one from the previous ad, except Flak is positioned diagonally across the screen with his legs in the lower left corner.
: Notes: [[Dan Gilvezan]] returns to voice Bumblebee and [[Peter Cullen]] is still voicing Optimus Prime. An unidentified voice presumably belongs to Skystalker. The [[ATV]] is never shown. The fifteen second version of the ad only refers to the "Autobot Rocket base and Decepticon space shuttle" in its narration, though the helicopter is still visible in the background of some parts of the shuttle toy footage.
: Bumblebee: "Optimus, we captured two of the Decepticons' vehicles!" Optimus Prime: "Look out, they're transforming into bases!" Skystalker(?): "Decepticon Micromasters attack!" {Mic-ro-mas-ters Mic-ro-bases! Become the most in-cred-ible places!} ''Now the Autobots and Decepticons have Micromasters bases and you can connect them to form whole cities!'' {Micro-master Trans-formers! The most incredible Micros of all! They're not just small; they're ''Tranzzforrrmerrzzz''! Micro-master Trans-formers!} ''Micromaster bases, collect them all!''

[[File:Classic Pretenders G1 Commercial.jpg|right|upright=1.1|thumb|]]
{{anchor|Classic Pretenders}}
*'''Classic Pretenders''' [https://www.youtube.com/watch?v=btWBJ4HvzoA 30 sec], [https://www.youtube.com/watch?v=GkWpTABuMoI 15 sec]
: Animation: As Prime transforms and comes under attack in a nighttime city, the Autobot Classic Pretenders arrive to help out.
: Narration: [[Victor Caroli]].
: Toy segment: A jumpcut sequence of Bumblebee's shell being opened, his inner robot being removed and transformed to car mode, and car mode Bumblebee driving over gravel to start. This followed by close-ups on each of the four shells, Jazz, Bumblebee, Starscream and Grimlock. Cut to a kid opening Grimlock's shell and Grimlock's inner robot being transformed to dinosaur mode. After a montage of the four driving/flying in alt mode with the upper body of their shells inset in the upper right corner (same order as the previous montage and yes, Grimlock is shown flying despite being a Tyrannosaurus Rex), the ad ends with the kid wiggling Grimlock and impersonating Gregg Berger: "Me Grimlock attack!"
: Notes: Mini ''The Transformers'' cast reunion as Peter Cullen voices Oprimus Prime, Dan Gilvezan voices Bumblebee and Gregg Berger is back as [[Grimlock (G1)|Grimlock]]. Optimus has ''fingernails'' in the opening shot!
: ''Optimus Prime is under attack! He needs the greatest Transformers ever!'' Bumblebee: "Optimus, we're here! As Pretenders!" Optimus Prime: "Jazz, Bumblebee, you're back!" Grimlock: "And me Grimlock!" ''And the '''eeeevil''' Starscream is here too!'' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Classic Pretenders!} ''The greats are '''here''' as Pretenders! Classic Pretender Transformers! Jazz, Bumblebee, Starscream and Grimlock.'' Kid: "Me Grimlock attack!" {Transformers!}
:*'''Classic Pretenders''' [https://www.youtube.com/watch?v=p8I7Ka6hzG0 30 sec] - Slightly edited version of the previous ad to fit in a stinger promoting a $1.00 copy of [[The Transformers: The Movie]] if you bought two Transformers toys.

[[File:SkyhammerRoadblock-commercial.jpg|right|upright=1.1|thumb|]]
{{anchor|Mega and Ultra Pretenders}}
*'''Mega and Ultra Pretenders''' [https://www.youtube.com/watch?v=SONVlqfK958 30 sec]
: Animation: [[Crossblades (G1)|Crossblades]] and [[Vroom (G1)|Vroom]] slowly drift out of their shells and transform; [[Roadblock (G1)|Roadblock]] avoids a strafing run from [[Skyhammer (G1)|Skyhammer]], then his two robot forms both pop out of his vehicle shell and fire.
: Narration: Victor Caroli.
: Toy segment: Vroom is slammed down on the raised middle platform of a snowy-looking area with Crossblades on the left and Thunderwing on the right. This is followed by a jumpcut sequence of Vroom and his inner robot being converted to motorcycle and sidecar and then driving along. Switching over to the Ultra Pretenders, a shatter effect transitions to Roadblock plowing through some snow. We then see the kid who was pushing Roadblock flying Crossblades over Roadblock who's being pushed by...some hand. After the Ultra Pretender animation, there's a closeup of Skyhammer and his inner robot flying. The ad ends with a sequence of Roadblock scenes: driving along, a top-down view of the vehicle shell being opened, the inner shell being turned around and open to reveal the inner robot, the shell turning to face the camera again, the shell being transformed to vehicle mode and the inner robot being inserted to pilot, and the inner shell flying above the rolling vehicle shell.
: Notes: Rather curiously, the inner shell for Roadblock is drawn with indents identical to the placement of the toy's screw holes while Roadblock himself does not.
: {Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders! Inside one, there's the other then they both transform and combine to form another!} ''And beyond '''Mega'''...there's Ultra! Ultra Pretenders!'' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Ultra Pretenders!} ''Inside each Ultra Pretender vehicle hides another transformable Pretender. New Ultra Pretenders, the ultimate Transformer experience!'' {Trans-for-mers!}
:*'''Mega Pretenders''' [https://www.youtube.com/watch?v=LY6jYSK1ZR0 15 sec] - The Mega Pretender portion of the previous ad with new end shots to shows both modes of all three figures.
:*'''Ultra Pretenders''' [https://www.youtube.com/watch?v=8ooXi161INc 15 sec] - The Ultra Pretender portion of the previous ad with the animation at the start, the toy footage re-ordered and some new Victor Caroli intro narration: "They're here! New Ultra Pretenders! Inside each vehicle is another incredible Pretender!" The jingle and the "The ultimate Transformer experience" tagline from the previous ad make up the rest of the soundtrack.

{{anchor|Monster Pretenders}}
[[File:Pretendermonstercommercial.jpg|right|upright=1.1|thumb|Decades later, their [[Pretender Monster#Toys|melting shells]] let you re-enact this scene.]]
*'''Monster Pretenders''' [https://www.youtube.com/watch?v=a6IPhK29lvk 15 sec]
: Animation: [[Starscream (G1)|Starscream]] dunks [[Wildfly]], [[Icepick (G1)|Icepick]] and [[Scowl (G1)|Scowl]] into colorful vats; they and the others emerge as Pretenders and charge at the camera with Icepick's ugly mug being the central focus.
: Narration: Victor Caroli, sounding especially growly.
: Toy segment: Closeups of the shells of Icepick, [[Slog (G1)|Slog]], and Wildfly. Wildfly is turned around to reveal his inner robot, leading to a jumpcut transformation sequence. The ad ends with a jumpcut combination sequence of [[Monstructor (G1)|Monstructor]] with each component spontaneously appearing in place.
: '''''Now''', the Decepticons have '''MONster Pretenders'''! Monster Pretenders with '''rubbery skin!''''' {BEYOND! Beyond anything you've EVER SEEN before! Transformer Monster Pretenders!} ''And their robots form a MONster Pretender!'' {Transformers!}

==1990==
The thematic split between Micromasters and Pretenders from the previous year was reused this year with [[Action Master]]s replacing the Pretenders. The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into real toys (accomplished by the animators tracing over Stop-motion footage). The toy segments featured the toys being played with inside of what is presumably a Cybertronian cityscape with lots of elevated roadways and a background featuring a starry sky and futuristic-looking buildings. The Action Masters provided a few last bit of microcontinuity with the initial commercial featuring Optimus Prime asking his fellow Autobots to join him in giving up the power to transform to become "stronger, faster, more alive". Other commercials featured the characters utilizing their vehicles, something they've never done in any other fiction. The Micromster commercials looked and felt pretty similar to the previous year's commercials with the exception of an updated jingle: "They're not just micros; They're Micromazzters! The only micros, that transform."

This year featured an even heavier focus on the characters from the cartoon's peak with half of the Action Master line being pre-existing characters. As such, those characters were also the ones most heavily featured in the advertising. The initial ad gave no spotlight to the new characters at all, while the first of the two-vehicle ads was more focused on [[Prowl (G1)|Prowl]] and [[Starscream (G1)|Starscream]] than [[Over-Run (G1)|Over-Run]]. Even the animated segments of the Micromaster ads were done from the point of view of Optimus Prime, Jazz and Megatron witnessing the mayhem of the Micromasters. To be fair though, they were advertising the whole of the Micromaster line in just two spots so there wasn't much time to explain their characters anyway. In a nice touch of visual continuity, the Micromaster commercials used the Action Master forms of Optimus Prime, Jazz and Megatron. While Peter Cullen continued voicing Optimus Prime, neither Jazz nor Megatron had their original voice actors. For Jazz it was due to [[Scatman Crothers]] having passed away. Why they were unable to have [[Frank Welker]] voice Megatron is unknown, but either a limited budget or scheduling conflicts are the likely culprits.

===Toys===
[[File:Hotrodpatrolcommercial.jpg|right|upright=1.1|thumb|Micromasters melt in your mouth, not in your hand.]]
[[File:Bigdaddycommercial.jpg|right|upright=1.1|thumb|Hey, daddy-o, where's the drive thru at?]]
{{anchor|Hot Rod and Construction Patrol}}
*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=cgGxUwIQ1T8 30 sec]
: Animation: Cel: Jazz and Prime pick up the [[Hot Rod Patrol]] and examine them. Stop-motion toys: The [[Construction Patrol]] destroys a bridge, making Scorponok fall into a ravine. Rawr!
: Narration: Victor Caroli.
: Toy segment: A glowing green energy effect turns the cel-shaded Hot Rod Patrol sitting in the palm of an unseen kid's hand into the actual toys as two other kids look on. [[Hubs]] is pushed into frame by a finger, then the segment cuts to the same scene with [[Roller Force]]. This leads to a jumpcut sequence showing Roller Force's transformation. After the stop-motion segment, [[Trip-Up]] gets the finger push treatment. This is followed by [[Neutro]] and [[Groundpounder (G1)|Groundpounder]] pushing dirt around as they pull up in front of [[Crumble]] and [[Takedown]]. The ad ends with a second, much brief stop-motion sequence with the Hot Rod Patrol, [[Race Track Patrol]], [[Monster Trucks Patrol|Monster Truck Patrol]], [[Military Patrol]], [[Air Patrol]], and Construction Patrol parking in order in front of a ravine. After everyone is parked, the Hot Rod Patrol transforms.
: Notes: Jazz is voiced by a sound-alike, [[Scatman Crothers]] having passed away. Optimus Prime's voice is provided by Peter Cullen. An undetermined Micromaster (presumably Big Daddy as he's the central focus of the group), is voiced by [[Neil Ross]].
: Jazz: "Optimus, check out the new Hot Rod Patrol." Optimus Prime: "Sharp-looking bunch but can they transform?" Big Daddy(?): "You bet we can, we're Micromasters!" {They're not just micros; They're Micromazzters! The only micros, that transform.} Big Daddy(?): "Decepticons attacking! Autobot Construction Patrol transform and destroy the bridge!" {Micromaster Transformers!} ''New Micromaster patrols, sold in packs of four. Collect them all!'' {Transformers!}
:*'''Hot Rod Patrol / Construction Patrol''' [https://www.youtube.com/watch?v=AM0i1v54R44 15 sec] - Abbreviated (and accelerated) version of the previous commercial. Jazz is not heard but Peter Cullen and Neil Ross jibber their lines at hilariously high speed: "CheckoutmynewMicromasterHotRodPatrol!" "Micromasterconstructionpatroldestroythebridge!"

{{anchor|Micromaster Combiners}}
[[File:Micromastercombiners-commercial.jpg|right|upright=1.1|thumb|]]
*'''Micromaster Combiners/Combiner Transports''' [https://www.youtube.com/watch?v=b6f467-z6Lg 30 sec]
: Animation: Megatron grabs at a couple of combiner vehicles ([[Roadburner]]/[[Wheel Blaze]] and [[Missile Master]]/[[Moonrock]]), only to have them split apart, reconnect, and shoot him in the face. [[Cement-Head]] and [[Terror-Tread]], along with their transport, transform from vehicle to robot/base. Stop motion: The camera pans down a line of mixed and match Combiners combining.
: Narration: Victor Caroli.
: Toy segment: After the stop motion segment, the combined vehicle modes of Roadburner/Wheel Blaze and Oiler/Slide pull up next to the combined vehicle mode of [[Sledge (G1)|Sledge]] and [[Hammer (G1)|Hammer]]. Wheel Blaze and Roadburner are then separated and recombined with Hammer and Oiler, respectively. Cut to a closeup of Oiler being transformed and being set down next to a transformed Slide. Closeups of the combined vehicle modes of Missle Master/Moonrock and [[Stonecruncher (G1)|Stonecruncher]]/[[Excavator (G1)|Excavator]] driving are followed by a greatly extended version of the stop motion combinations from earlier. After that, [[Missile Launcher]] is shown rolling along, then [[Cannon Transport]] from the other direction. Two kids are then shown driving the two transports up along each side of [[Tanker Truck]], albeit from directions opposite the ones they were previously shown to be coming from. Tanker Truck gets a stop motion transformation sequence. This is followed by the Combiner Transports animation sequence and the a still shot of the Roadburner/Wheel Blaze, Oiler/Slide and Sledge/Hammer vehicles lined up next to each other, taken from the earlier sequence. The segment ends with Tanker Truck driving to screen right followed by a cut to Missile Launcher driving to screen left.
:Notes: Victor Caroli voices [[Megatron (G1)|Megatron]] (and sounds like a wussy Frank Welker), with the design based on his Action Master form; Neil Ross voices the indeterminable Micromaster. Roadburner somehow fires a laser from the short end of his cherry picker crane. Rather jarringly, this segment has worse-looking animation compared to the second.
: Megatron: "This place is crawling with Micromasters!" Micromaster: "Micromaster Combiners, reconnect!" Megatron: "WHAT?!?" ''Amazing new Micromaster Combiners, split in two and reconnect to form new vehicles. And each half transforms into a robot.'' {Micromazzter Combinerz! (Connect in hundreds of combinations!)} '''''AND''' there are incredible new Micromaster Combiner Transports, that transform into robots '''AND''' battle stations!'' {It's the ultimate transformation!} ''Combiner and Combiner Transports sold separately.'' {Transformers!}
:*'''Micromaster Combiners''' [https://www.youtube.com/watch?v=cM40pTMSgHU 15 sec] - Edited down from the previous commercial to only feature the Combiners and not the Transports.

{{anchor|Action Masters}}
[[File:Sprocketoverruncommercial.jpg|right|upright=1.1|thumb|"Sure, Prime, I'll give up the [[alternate mode]] that I never had."]]
*'''Action Masters''' [https://www.youtube.com/watch?v=goCOVt5-Tfs 45 sec]
: Animation: Inside a base, [[Optimus Prime (G1)|Optimus Prime]] invites a circle of Autobots ([[Jazz (G1)|Jazz]], [[Prowl (G1)|Prowl]], [[Wheeljack (G1)|Wheeljack]], [[Rad (G1)|Rad]], [[Over-Run (G1)|Over-Run]] and [[Sprocket (G1)|Sprocket]]) to join him. Prime, Jazz and Rad dash before the animation morphs to show their respective toys. [[Megatron (G1)|Megatron]], [[Treadshot (G1)|Treadshot]] and [[Krok (G1)|Krok]] blast through a wall before they too morph from animation to toys.
: Narration: [[Victor Caroli]].
: Toy segment: Starting after the first morph from animation, we get a closeup of Optimus Prime taking a knee, his gun and his gun being placed into [[City of Steel (episode)#Quotes|the hand at the end of that arm]]. A kid shoves Prime (his legs now straight) into the camera before a cut to a view from behind Megatron of Prime kicking Megatron's leg out from under him. A closeup pan across a large group of Action Masters and their partners is followed by an extreme closeup of Blaster flying from the bottom right to top left. This cuts to Optimus Prime dropping Soundwave with an uppercut and then another cut to Over-Run throwing a...much less effective one. After the second morph, we get a closeup of Megatron turning his head one direction as his torso and the camera turn other directions. Starscream decks [[Rollout (G1)|Rollout]] and the we get a sequence highlighting the Autobots: Optimus Prime dropping Starscream with a kick to the groin, Jazz just rolling along on his skateboard and Bumblebee taking off with his helicopter. Rad holds Treadshot over his head before tossing him. [[Prowl (G1)|Prowl]] mounts up on the [[Turbo Cycle (G1)|Turbo Cycle]] and zooms along. Two kids swing Action Master vehicles through the air. One of them holding the [[Stratotronic Jet]] and the other the [[Attack Cruiser]] and [[Turbo Racer]] in their flight modes. A closeup of Rad and Lionizer on a turntable is followed by closeups of [[Wingthing (G1)|Wingthing]], [[Push-Button]] and [[Anti-tank cannon]]'s spring-loaded transfomations being activated. Anti-tank cannon (in gun mode) is then slammed into Grimlock's fist. The segment ends with a wide shot of pretty much every US release Action Master toy sitting on the various levels of the Cybertron cityscape diorama with extra copies of Prowl and Inferno just in front of the camera facing away from it.
: Notes: Jazz is voiced by the same sound-alike from the Micromaster Hot Rod Patrol commercial. Rad is given a voice by [[Michael Bell]]. Optimus Prime is once again voiced by [[Peter Cullen]]. In the morphing shots, some of the Action Masters have the wrong guns. The first shot has Jazz holding Rollout's gun, while Prime is brandishing [[Devastator (G1)/toys#ActionMaster|Devastator]]'s. In the second shot, Megatron is holding Grimlock's gun. Considering that Prime is shown being equipped with the correct gun immediately after the first morph, the toy footage probably used the wrong guns to match the animation. This ad has an unusual length, clocking in at 45 seconds. This ad not only heavily features the existing popular Transformers characters from the first few years of the line, but never names and gives little screen time to any of the new characters. Even the featured vehicles are piloted mostly by existing characters. This, along with the morphs from animation to real toys, shows how heavily Hasbro was betting on the recognizable characters from the cartoon to sell the line. Jazz, for some reason, also has a thumbnail in the cel animation.
: {Action Masters!} Optimus Prime: "Who will join me? Who will give up the power to transform to become stronger faster more alive?" [''sic''] Jazz: "I will!" Rad: "Count me in!" ''And so, Action Masters are born! Transformers Action Masters are incredibly detailed action figures!'' {Action Masters! The action, is alive! (Alive!) Action Masters!} ''But the '''eeevil''' Decepticons steal [[Nucleon (substance)|the power]] and become Action Masters too. Led by Megatron, and [[Starscream (G1)|Starscream]], they battle Optimus Prime, Jazz, and Bumblebee like you've never seen them battle before! Action Masters ride into battle in sleek transforming vehicles and fight alongside vicious transforming animals and battle droids.'' {Transformers. Action Masters!} ''Get in on the action!'' {Action Masters!}

{{anchor|Action Master vehicles}}
[[File:Starscream Attack Jet vs Over-Run Attack Copter.jpg|right|upright=1.1|thumb|]]
*'''Action Master Vehicles — Starscream, Prowl''', and '''Overrun''' [https://www.youtube.com/watch?v=kDXgTz504KI 30 sec]
: Animation: A short battle sequence (on Cybertron?) with the three featured characters. Animated Starscream with the Turbo Jet morphs into the actual toys.
: Narration: Victor Caroli.
: Toy segment: Starts with a reuse of all the scenes of figures hitting each other from the previous ad. The Starscream morph leads into Starscream flying the jet alongside [[Axer (G1)|Axer]] and the [[Off-Road Cycle]]. Prowl hops on the Turbo Cycle and races alongside Over-Run in the Attack Copter. The segment ends with jumpcut transformation sequences for the Turbo Jet and Turbo Cycle.
: {Action Masters!} '''''NEW''' Action Masters are here! Incredibly detailed action figures that battle like never before!'' {Transformers! Action Masters! The action, is alive! (Alive!)} ''The '''eeeevil''' Starscream attacks in the Turbo Jet. But the Autobots are ready with Prowl's Turbo Cycle and Over-Run's Attack Copter. And '''look!''' The Action Master vehicles transform into powerful '''battle stations!''''' {Transformers! Action Masters!} '''''New''' Action Masters figures and vehicles.''

{{anchor|Gutcruncher}}
[[File:Commercial Gutcruncher in Stratotronic Jet.jpg|right|upright=1.1|thumb|]]
*'''Action Master Vehicles — Wheeljack, Sprocket''', and '''Gutcruncher''' [https://www.youtube.com/watch?v=Ly8MQxS5tJE 30 sec]
: Animation: [[Gutcruncher (G1)|Gutcruncher]] takes to the sky in the [[Stratotronic Jet|Strato Jet]]; Wheeljack and Sprocket drive out of a tunnel.
: Narration: Victor Caroli.
: Toy segment: Starts with the same reused battle scenes as the previous commercial. It then cuts to interleaved jumpcut sequences of the transformations for the Attack Cruiser and Turbo Racer. This is followed by more reused footage from the first ad. This time it's the two kids swinging the vehicles around. Gutcruncher is placed into the Stratotronic Jet before being shown flying it. The toy segment ends with a jumpcut transformation sequence for the Stratotronic Jet.
: Notes: Gutcruncher speaks! His voice is provided by [[Wally Burr]]. Some unused animation with Wheeljack and Sprocket's vehicles would be used in the corresponding UK comercial.
: {Action Masters!} '''''NEW''' Action Masters, incredibly detailed action figures that battle like never before! Check out Wheeljack's Turbo Racer and Sprocket's attack cruiser!'' {Transformers! Action Masters! The action, is alive! (Alive!) (Alive!)} ''But look out Prime, here comes Gutcruncher in the Strato Jet! It's a flying menace that transforms into a terrifying tank and laser canon.'' "Destroy them!" {Transformers! Action Masters!} '''''New''' Action Masters figures and vehicles.'' {Action Masters!}
:*'''Action Master Vehicles''' [https://www.youtube.com/watch?v=T-nlyKJ7UJU 15 sec] - Edited down from the previous commercial with new narration: ''The Autobot Action Masters transform the Turbo Racer and the Attack Cruiser. But the Decepticons battle back with Gutcruncher in the Strato Jet, transforming it into a tank and laser cannon. Action Master figures and vehicles.''

==1999==
Advertising for products associated with ''The Transformers'' resumed with the onset of Hasbro and other comapnies leveraging the nostalgia fans have for the franchise. As such, a number of trailers and commercials for home video releases, video games, and televised airings of the cartoon series have been put out in recent years.

*'''Kid Rhino Video Trailer''' [https://www.youtube.com/watch?v=AdI6u0t0yFw 1:22]
: Scenes from ''[[The Transformers: The Movie]]'', ''G.I. Joe: The Movie'' and ''Jem'' are shown with their corresponding theme songs followed by text narration asking you to turn your home into a "big smelly zoo" by buying Kid Rhino's home video releases.
: Notes: The Transformers scenes are of [[Unicron]] demolishing [[Lithone (planet)|Lithone]] and Springer transforming to helicopter mode before following [[Hot Rod (G1)|Rodimus Prime]] and the other Autobots through Unicron's right eye.
: [What do you get when you cross a kid with a RHINO?] [1.A wild beast that loves to skateboard.] [2. A child with a big horn on its forehead] [3. Totally awesome home video fun!] [Transformers] [G.I.Joe] [JEM!] [Let Kid Rhino Home Video turn your home into a big smelly zoo!] [Unleash a wild Rhino, born and bred to bust-up the TV and entertain the kids!] [(Just don't let the Rhino sit on your new sofa)] [<Kid Rhino Home Video logo> Just as wild and untamed as the kids who love it!]

==2006==
*'''[[Sony]] ''The Transformers: The Movie'' 20th Anniversary Edition DVD Preview''' [https://www.youtube.com/watch?v=0dU2TiL7Vgs 1:12]
: Notes: Scenes from ''The Transformers: The Movie'' and Lion's theme song play as text narration overlays promote the features of the DVD. This preview was shown at the Transformers panel at [[San Diego Comic-Con]] 2006.
: Narrator: "It is the year 2005. The treacherous Decepticons have conqured the Autobots home planet of Cybertron." [Transformers] [The Movie] [20th Anniversary Special Edition DVD] [Brilliantly Remastered and Color-Corrected] [DVD Features Include:] [Never-Before-Released 16x9 Widescreen Version] [All New Interviews] [Exclusive Commentaries] [...And More!]

* '''''The Transformers: The Movie'' 20th Anniversary Edition DVD''' [https://www.youtube.com/watch?v=n1RB9iMNRMQ 30 sec]
: Narration: [[Victor Caroli]]
: Notes Victor Caroli tells us all about the features of the 20th anniversary DVD release of ''The Transformers: The Movie'' in his first and only Transformers-related work since [[Commercial/Beast Wars|Beast Wars]].
: {Transformers!} ''The movie phenomenon is back. On DVD. In an all new special edition two disc set featuring collectible artwork. '''Now''' brilliantly remastered and color corrected plus all new featurettes, exclusive commentaries, deleted footage and much more! Own Transformers: The Movie 20th Anniversary special edition on DVD today.''

==2009==
[[File:G1Awakening Trailer1.jpg|right|upright=1.1|thumb|"Hey, look at the pretty numbers..."]]
*'''[[Transformers G1: Awakening]] trailer 1''' [https://www.youtube.com/watch?v=mI6iigTuyNk 55 sec]
: Notes: Composed of sound-less excerpts of actual game footage highlighting some aspects of the control interface, in-game bios and battle mechanics.
:[Coming on iPhone/iPod Touch end of February 2010]

*'''Transformers G1 Awakening trailer 2''' [https://www.youtube.com/watch?v=CetyyOfxFK8 30 sec]
: Notes: Excerpts from the Season 1 intro to the [[The Transformers (cartoon)|original ''The Transformers'' cartoon]] are interspersed with shots of a CGI cellphone displaying actual game footage. The cartoon animation is taken from [[Rhino Entertainment|Kid Rhino]]'s Season 1 DVD boxset, complete with the "remastered" 5.1 surround sound audio track.
:[Defeat the Decepticons in turn-based battles] [More Than Meets The Eye]

* '''Shout! Factory ''The Transformers: The Complete First Season'' trailer''' [https://www.youtube.com/watch?v=yrWtbv03BKM 1:12]
: Narration: Unknown.
: Notes: Animation excerpts from the first season of ''The Transformers'' play as the narrator introduces the set and tells us about the special features. Also features excerpts from the set's special features including one of the [[Public Service Announcement|PSA]]s. To [[Shout! Factory]]'s credit, the animation clips used are actually limited to the first season and the special features.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''All sixteen episodes of the groundbreaking first season in a three DVD set.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: The History of the Transformers...'' [[Wayne Luther]]: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, a rare PSA, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Transformers: Season One. Now on DVD.'' Megatron: "We shall rise again!"

* '''Shout! Factory ''The Transformers: The Complete Second Season, Volume 1'' trailer''' [https://www.youtube.com/watch?v=uyHlsve6iYg 1:12]
: Narration: Unknown, same as previous trailer.
: Notes: Nearly the same as the previous ad with minor modifications to the narration and DVD set photos, along with inserting some season two excerpts in place of some of the season one excerpts.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''The original groundbreaking series is now on DVD.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: All new interviews...'' Wayne Luther: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, rare PSAs, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Trans-formers. The original series. Now on DVD.'' Megatron: "We shall rise again!"

==2010==
* '''Shout! Factory ''The Transformers: The Complete Third and Fourth Season'' trailer''' [https://www.youtube.com/watch?v=gUjE4qoySWE 1:12]
: Narration: Unknown, same as previous trailer.
: Notes: Nearly the same as the previous ad with minor modifications to the narration and DVD set photos, along with inserting some season three excerpts in place of some of the season one excerpts. This trailer is also effectively the trailer for the Second Season Volume 2 as no trailer was produced specifically for it. Shout! Factory's [http://www.shoutfactory.com/product/the-transformers-season-two-vol-2-30th-anniversary-edition?product_id=3185 product listing for Season Two Volume Two] links to this trailer.
: ''For twenty-five years, the war between the Autobots and the Decepticons has captivated children and adults alike.'' Optimus Prime: "Hello again, Megatron!" ''Now, return to where the phenomenon began.'' Optimus Prime: "Autobots, transform and roll!" ''The original groundbreaking series is now on DVD.'' Starscream: "It's time for action, not words!" Optimus Prime: "Fire!" Soundwave: "We have been detected." Jazz: "Autobots, transform!" Megatron: "The universe is mine!" Optimus Prime: "It's just you and me now, Megatron." ''Bonus features include: All new interviews...'' Wayne Luther: "It became visually distinct to be able to set them aside as Decepticons fly, Autobots are on the ground." ''...classic Hasbro toy commercials, rare PSAs, and more.'' Bumblebee: "This happiest day of my life!" ''Own the series that helped define a generation.'' Optimus Prime: "Thanks!" ''Trans-formers. The original series. Now on DVD.'' Megatron: "We shall rise again!"

==2011==
[[File:Hub-CobraPaloozaMegatronAThon.jpg|right|upright=1.1|thumb|Say, you sound familiar. You wouldn't happen to be related to a certain [[Starscream (G1)|treacherous second-in-command]] of mine would you?]]
*'''Cobra-palooza Megatron-A-Thon''' [https://www.youtube.com/watch?v=T7oU1C9Vtqs 30 sec]
: Narration: Unknown.
: Notes: [[Cobra Commander]] and Megatron have an argument related to a New Year's Day marathon of ''G.I. Joe: A Real American Hero'' and the Generation 1 cartoon. The argument uses edited footage from ''The Transformers'' and the Sunbow G.I. Joe cartoon. The initial shot of Cobra Commander coming on Megatron's view screen actually has the Cobra Commander footage pasted over a shot of ''Optimus Prime'' activating Teletraan-1's console. Cobra Commander's voice is provided by an unkown [[Chris Latta]] soundalike. Megatron appears to be voiced by Frank Welker, albeit with more growl and without the up pitching of the original show's voice processing.
:Cobra Commander: "Cobra Commander here." Megatron: "New Year's Day, first one to world domination takes it." Cobra Commander: "You're on, I've got an epic" {COBRA PALOOZA!} Megatron: "Easily outdone by my" {MEGATRON-ATHON!} Cobra Commander: "Yeah Megatrona-wannabe!" Megatron: "Take off that mask and say that to my face you Cobrapalooza!" Cobra Commander: "Megatron a blah blah" Megatron: "Why you, I..." ''Five episodes of G.I. Joe: A Real American Hero is followed by five episodes of Transformers. It's the Cobrapalooza Megatron-athon. Check you local listings. Only on the Hub.''

* '''[[Shout!_Factory#Japanese_Collection|Transformers The Japanese Collection: Headmasters]] trailer''' [https://www.youtube.com/watch?v=A-lWj1T3lxQ 49 sec]
: Animation: Excerpts from ''[[Transformers: The Headmasters (cartoon)|Transformers: The Headmasters]]''.
: Narration: Unknown.
: Notes: As excerpts of ''The Headmasters'' play, the narrator gives us a description of the DVD set.
: ''Enter the world of the Headmasters. Transformers The Japanese Collection: Headmasters!'' {Head on! Head on! Head on!} ''For the first time on DVD. This four disc set contains all thirty-five episodes of the action packed, animated series. Including the original Japanese audio with all new English subtitles. And an art gallery. Transformers The Japanese Collection: Headmasters. Now available on DVD.''

==2014==
*'''Transformers 4 July Marathon''' [https://www.youtube.com/watch?v=Dzb56jIR7RI 30 sec]
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''
: Notes: this was a marathon featuring the re-titled ''[[The Transformers: The Movie|Transformers: The Animated Movie]]'', ''[[Predacons Rising (Prime)|Predacons Rising]]'', and various ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' episodes.

==2016==
*'''The Transformers: The Movie 30th Anniversary Edition''' [https://www.youtube.com/watch?v=z6d6brmcVDs 1:16]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: Ubknown.
: Notes: Excerpts from the movie are shown with Lion's version of the [[theme song]] and then [[Stan Bush]]'s ''[[Dare]]'' playing in the background as the narration tells us about this new release of the movie. An excerpt of an interview with [[Neil Ross]] where he describes his astonishment at fan reverence is used as an example of the special features.
: ''Transformers: The Movie The Thirtieth Anniversary Edition is now on DVD and, for the first time, on Blu-ray!'' {Transformers! Transformers!} Unicron: "I...am Unicron." Hot Rod: "Who's Unicron?" Kranix: "A plaent that devours everything in its path." Galvatron: "Die Autobots!" Optimus Prime: "Megatron must be stopped, no matter the cost." Megatron: "Such heroic nonsense." ''The Thirtieth Anniversary Edition is remastered from a stunning new 4K transfer. Plus brand new bonus features.'' [[Neil Ross]]: "When I did this one line that fans seem to remember and like, there was this eruption of cheers and applause. And I went: <jaw drops>". ''Transformers: The Movie The Thirtieth Anniversary Edition.'' Optimus Prime: "One shall stand, one shall fall." ''Now available on Blu-ray, DVD, and digital download.''

== 2018 ==
*'''The Transformers: The Movie Fathom Events trailer''' [https://www.youtube.com/watch?v=dqd591Lhomk 30 sec], [https://www.youtube.com/watch?v=iJn_775l2Uw 20 sec]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: Unknown.
: Notes: An advertisement for Fathom Events; one day return of [[The Transformers: The Movie]] to theaters on [[September 27]]th, [[2018]] along with a look at the then upcoming ''[[Bumblebee (film)|Bumblebee]]''. Soundtracked by Lion's version of the theme song and ''Dare''.
: ''Back in theaters for a one day nationwide event on September 27th. Transformers: The Movie.'' Optimus Prime: "One shall stand, one shall fall." [Relive The Adventure] ''Including a look behind the scenes of the new Bumblebee movie. Transformers: The Movie. Get tickets at FathomEvents.com.''

== 2021 ==
* '''The Transformers: The Movie 35th Anniversary Fathom Events trailer''' [https://www.youtube.com/watch?v=ZXM1KsrGV7U 20 sec]
: Animation: Excerpts from The Transformers: The Movie.
: Narration: None.
: Notes: An advertisement for Fathom Events' two day return of [[The Transformers: The Movie]] to theaters on [[September 26]]th and [[September 28]]th, [[2021]] in honor of its thirty-fifth anniversary. Soundtracked by Lion's version of the theme song and ''Dare''.
: [Back In Theaters] [2 Days Only September 26 & 28] [1986-2021 35 Years The Transformers: The Movie] Optimus Prime: "One shall stand, one shall fall." [1986-2021 35 Years The Transformers: The Movie] [Tickets On Sale FathomEvents.com]
{{-}}

==References==
{{Reflist}}

==External links==
*[https://www.youtube.com/playlist?list=PLz4vCr4kfxUye-HsXtMeqc4GKJhJjjHaU Generation 1 toy commercial compilation playlist, 1984-1990]

[[Category:Commercials|Generation 1]]
[[Category:Generation 1 media]]
[[Category:Toys]]

Commercial

2023-05-06T01:01:48Z

Wiffletron: /* Go-Bots */

{{disambig2|TV advertisements|the bits between the show and the ads|Commercial bumper}}
{{suite}}
{{-}}
[[File:Targetmasters.jpg|upright=2.2|thumb|And watch the cartoon, too! It's not nearly this pretty, but it gives you time to blink.]]
Despite the existence of comics, cartoons, and other media intended to advertise [[Toy|Transformers toys]], Hasbro has routinely commissioned standard [[television]] '''commercials''' to promote their current toy lines. These commercials typically use a combination of animation and live-action film featuring the characters/toys in question.

During the Generation 1 days, animation used in the commercials consisted largely of newly commissioned pieces that told a story. Since then, nearly all animation featured in ''Transformers'' commercials can be classified as either re-used excerpts from the current cartoon or short animations used to merely introduce the ad. Live-action toy segments have stayed mostly the same, with most US and international ads showing kids (or a pair of hands) transforming the toys. Japanese ads, by contrast, have shown a much larger preference for stop-motion toy segments.

As the goal of any advertising is to influence the viewer into buying the advertised product,''Transformers'' commercials have naturally played a large part in the perception of the [[Transformers brand]]. The narration of [[Victor Caroli]], along with the animation, enabled Generation 1 commercials to create the idea of a Transformers world with many stories to be told. The ''Beast Wars'' ad campaign created a similar feel of a whole world waiting to be explored but this time with organic beasts. This recurring theme of a huge world of stories has captivated many a Transformers fan and is largely responsible for the brand's rabid [[fandom]]. More recently, the massive ad campaigns for the [[live-action film series]] and associated merchandise has kept the Transformers brand in the eye of the public, and made the films feel like the blockbuster events they were intended to be.
{{note|Each commercial entry includes a transcript of its narration. There are a number of different conventions used to denote different types of speech. ''Italics'' are used to indicate when the narrator is speaking. "Quotes" denote non-narrative speech such as a character or actor talking in-universe, a sound effect from a toy, or an excerpt from a cartoon. {Curly braces} denote singing or rapping. [Square braces] indicate on-screen text narration.}}
{{TOC|limit=2}}

==Generation 1==
Generation 1's marketing is a master class in how to sell toys, with many of its ideas still being used in Transformers ads today.
{{main|Commercial/Generation 1}}

==Generation 2==
Generation 2's marketing, much like the toyline itself, started as a redesign of it's predecessor. Also like the toy line, it became more quintessentially 90's as it progressed.
{{main|Commercial/Generation 2}}

==Beast Wars==
The Beast Wars toyline represented a significant change in the direction of the brand, with changes in detailing, articulation and concept. The commercials had their own changes, with a new narrator, a different approach to showing off the toys and less animation.
{{main|Commercial/Beast Wars}}

==Animorphs==
Animorphs represented a brief throw back to the narration approach of the later [[Commercial/Generation 1|Generation 1 ads]] by having the characters of [[Jake (Animorphs)|Jake]] and [[Tobias]] provide narration. Unlike the earlier ads, which had [[Optimus Prime (G1)|Optimus Prime]], [[Megatron (G1)|Megatron]] or [[Galvatron (G1)|Galvatron]] sharing time with [[Victor Caroli]] and [[The Other Guy]], Jake and Tobias are the sole narrators.
[[File:AnimorphsCommercial.jpg|upright=1.1|thumb|"ИƎI⅃A?"]]
===1999===
====Toys====
*'''Animorphs''' - [https://www.youtube.com/watch?v=3Boqg792QOk 30 sec], [https://www.youtube.com/watch?v=ty0k87cP5z8&t=0m35s 15 sec]

: Narration: Two unknown kids, one portaying Tobias and one portraying Jake (possibly [[Shawn Ashmore]] as Jake).
: Toy segment: [[Visser Three]] emerges from a large cardboard tube, transforms , flexes his spring loaded claw and then fires a missile from his other hand. His 'real' (a costume glove) hand is then shown before revealing his shadow on the side of a large holding tank. This is followed by Jake flipping his head to his halfway mode and Tobias flipping up his hawk mode head in order to show that "they can change too". [[Aximili-Esgarrouth-Isthill|Ax]] walks up to Visser Three, transforms and then fires his tail stinger missile to knockdown Visser Three. [[Marco]], [[Jake (Animorphs)|Jake]], and [[Tobias]] watch [[Rachel]] launch Visser Three by pouncing onto a makeshift seesaw.
: Notes: A brief explanation of the ''[[Animorphs]]'' story, with one of the characters saying "Animorphs, Transformers!" Features Jake, [[Size class|Deluxe class]] Tobias, [[Size class|Mega class]] Ax, Mega class Visser Three, gorilla Marco and Rachel. Some footage from the ''Animorphs'' TV series is seen, and an instrumental version of the series' theme plays underneath. The synthesized "Transformers!" digital voice (as with the concurrent ''Beast Wars'' ads, apparently taken from older ''Generation 1'' ads) plays at the end. The toy segment is filmed in what bizarrely looks like a very fancy and poorly lit office with different organizers and other metal office supplies being used by the kids to create their imagined environment.
: (Alternating, starting with Jake) ''"The alien invasion has begun, and it's up to the five of us to stop them. Animorphs Transformers! The evil Visser Three is the leader of the Yerks" "He can morph from evil Andalite."'' ''"To Inferno creature."'' ''"With grasping claws." "And firing jaws." "But we can change too, into any animal we touch. And when heroic Ax changes into a scorpion...Visser Three is gonna get stung."'' ''"To save the human race, we pounce like animals." "Make the change"'' Both: ''"Animorphs!"''
{{-}}
* '''Animorphs 2''' - [https://www.youtube.com/watch?v=bTacGrfYdwQ 30 sec]
: Narration: Two unknown kids, one portaying Tobias and one portraying Jake (possibly Shawn Ashmore as Jake).
: Toy segment: Jake is transformed from human to Tiger with the camera focusing in on his head as it switches between it's three states. A brief segment of Jake changing from the TV show is shown before cutting back to the toy's right claw gauntlet being put on and then the toy in tiger mode posed on a metal framework. Tobias gets the same style transformation shot, followed by a shot of the toys wings being expanded. This is followed by two sequences from the first commercial, the early part where Visser Three emerges, transforms and demos his features and the last part where Rachel pounces.
: Notes: This ad is similar to the first ad, using most of the same Visser Three footage. It has a different, more energetic narration that actually discloses who the narrators are and gives Tobias a little bit larger role. There is a larger emphasis on Jake and Tobias and Ax is not featured at all.
: (Alternating, starting with Jake) ''"The alien invasion has begun, and it's up to the five of us to stop them. Animorphs Transformers! We've been given an incredible power." "To morph, into any animal we touch!" "I'm more than just Jake now, I'm changing with the ferocious power of the tiger, my hands getting fierce claws!" "I'm Tobias, morphing from human to hawk, my wings FORMing for air attack!" "The evil aliens led by Visser Three are here and there's only one way to change his plans" "pounce like animals!"'' Both: ''"Animorphs!"''

[[File:Animorphs Tri-Rex Commercial.jpg|upright=1.1|thumb]]
* '''Tri-Rex and Ultra Visser Three''' [https://www.youtube.com/watch?v=M-01GOn5_RA 30 sec], [https://www.youtube.com/watch?v=qQzqxBpq5bM 15 sec]
: Live action: Live action [[Cassie]], Jake and Marco, having been startled by the shadow and roar of Visser Three, duck into a nearby museum. They touch the foot of a Tyrannosaurus skeleton and combine into [[Tri-Rex]]. Later a second clip is shown of the three forming Tri-Rex in front a black background with what looks like smoke effects.
: Narration: Two unknown kids, one portraying Tobias and one portraying Jake (possibly Shawn Ashmore as Jake).
: Toy segment: Visser Three transforms and prowls around a desktop with office supply diorama elements that looks similar to the previous ads. Tri-Rex transforms to T-Rex mode, demonstrates it's electronic roar, steps in front of Visser Three, and then shows off it's stomping electronic sounds by stomping through a sand pit and a "fence" that appears to be made from a number of unconnected pieces of sidewalk chalk standing on end.
: ''Notes:'' It appears to be dark out when the three run from Visser Three, as well as in the museum, and no else seems to be around. This would seem to imply that they broke in. Might wanna destroy the security video after you deal with Visser Three kids!
: Tobias: ''"To battle evil this big..."'' Both: ''Animorphs Transformers!'' Jake: ''"We have to morph into something bigger!"'' Tobias: ''"New Visser Three morphs to beast! And then to a creature even more terrifying."'' Jake: ''"Claws that fly!"'' Tobias: ''"To stop him, we pull together."'' Both/All: ''"Three fight better as one!"'' Jake: ''"To win big, you gotta get big. Tri-Rex!"'' Tobias: ''"Visser Three..."'' Both: ''"Prepare to get stomped!"'' Robot Voice: "Transformers!" Both: ''"Animorphs!"'' Jake: ''"New Visser Three and new electronic Tri-Rex each sold separately."''
{{-}}

==Beast Machines==
For Beast Machines, [[Hasbro]] took a very minimalist approach to it's marketing by producing only three ads over it's two years of availability. This may have been impacted by also needing to spend on ads for [[Beast Wars: Transformers (toyline)|Beast Wars]] and Animorphs in 1999. The toy ads marked a return to using children in the ads, as opposed to the "pair of hands" manipulating the toys from off-screen approach of Beast Wars and Animorphs. The children were featured in school settings, engaging in rivalries over whose toy was more "powerful". These debates also provided the narration for the ads, with traditional narration (if any) relegated to the static end frame. This began the current trend of having toy segments that do not make use of dioramas in some fashion. While Beast Machines was not the first line to have commercials featuring "Fast Motion" transformations, that honor going to the last year of Beast Wars ads, it was the first to go all in on them. The new tagline used in the toy ads was "The challenge is in the change.".

The move from syndication to network television resulted in new forms of advertising for the cartoon. The Fox Kids network would run short 10 second ads during the credits of their various shows to promote shows coming up later that morning. Occasionally, they'd even run the 10 second ads during normal commercial breaks. The changeover also resulted in "Network" versions of commercials with station agnostic narration. The same ads could have station specific versions as well. The end of the ad would just show a graphic for the show and the time, leaving it to the station to add narration and graphics. However, the biggest effect from the move to Fox Kids was that the cartoons now got promoted before they even aired. Fox Kids kicked off the marketing campaign on [[August 11]]th [[1999]] by advertising a "first look" at the show to air on [[August 14]]th during Digimon. This "first look" turned out to be the [[Evolution Revolution]] music video. The music video was re-aired the following weekend, both in a shortened version that ran twice and a replay of the original two minute version. Between the spectacle of a music video and the drastic differences in the animation style and character design, the video was quite the ''transformation revelation''.

===1999===
====Toys====
[[File:Jetstorm and Primal Commercial.jpg|upright=1.1|thumb|That kid in the back? Way too excited.]]
* '''Deluxe Jetstorm and Optimus Primal''' - [https://www.youtube.com/watch?v=9qIVLD-NelA&t=13m59s 30 sec], [https://www.youtube.com/watch?v=csjzeY8vXqA 15 sec]
: Animation: Cartoon excerpts showing [[Jetstorm (BM)|Jetstorm]] firing at Optimus Primal and Optimus Primal jumping down from somewhere.
: Narration: [[SUNDAY SUNDAY SUNDAY!!!]]
: Toy segment: Two boys at school fight in the only honorable way — by badly transforming Optimus Primal and Jetstorm.
: Older kid: "Three o'clock at the flag pole." Younger kid: "I'll BE there!" Older: "Beast Machines Jetstorm's gonna kick your can!" Younger: "Not if Optimus changes first. Optimus, ready for battle!" Older: "It's over monkey-boy!" Younger: "Your flight's been canceled! Who's next?" ''New Beast Machines Transformers, the challenge is in the change.''

==== Cartoon ====
* '''First Look''' - [https://www.youtube.com/watch?v=4qIkfT81hOA&t=7m04s 30 sec]
: Animation: [[Cheetor (BW)|Cheetor]] and [[Rattrap (BW)|Rattrap]] emerging from the light of the [[Oracle (BM)|Oracle]].
: Narration: [[Jess Harnell]]
: Notes: This ad began airing on August 11th, 1999 and continued to air through the following Saturday morning of August 14th, leading up to airing of the Evolution Revolution music video. The linked version of the ad is the one that aired on Saturday morning.
: ''Coming this fall...to Fox Kids...Beast Machines. Don't miss an exclusive first look.''

[[File:Evolution Revolution.jpg|upright=1.1|thumb|It's a conversion re-version.]]
* '''[[Evolution Revolution]]''' - [https://www.youtube.com/watch?v=vUH4qfS1xRc Long], [https://www.youtube.com/watch?v=4qIkfT81hOA&t=9m34s Short]
: Animation: Excerpts from [[The Reformatting]] and [[Master of the House]].
: Narration: ''Coming this fall to Fox Kids!'' at the very end by Jess Harnell
: Notes: The full video debuted on August 14th, 1999 and was replayed the following Saturday, August 21st. The shorter version of the video aired during two different breaks earlier that same morning.
: ''It's a transformation revelation! It's Beast Machines!''

* '''Series premiere promo''' - [https://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s 30 sec]
: Animation: Excerpts from [[The Reformatting]] and [[Master of the House]].
: Narration: [[Neil Ross]]
: Notes: This ad first aired on [[August 28]]th, 1999. It would continue to be used after the premiere to advertise new episodes.
: ''It's an all new show for a renegade group of Beast Machines.'' "You can teach an old ape new tricks." ''Who are now on Cybertron fighting unknown foes.'' "Welcome to Cybertropolis." ''With a whole new look...'' "Thought I had slick cat moves before? Check this out!" ''and a whole new attitude!'' "I am transformed!" ''Transform your Saturday morning when Beast Machines premieres September 18th at ten, only on Fox Kids.''

{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|Premiering Sat. Sept. 18th 10:00am||0:30 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s
|-
|Premiering Sat. Sept. 18th 11:00am||0:30 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=11m09s
|-
|Station||0:30 STA||https://www.youtube.com/watch?v=4qIkfT81hOA&t=11m41s
|-
|Premiering Sat. Sept. 18th 10:00am||0:20 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=12m11s
|-
|Premiering Sat. Sept. 18th 11:00am||0:20 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=12m36s
|-
|Station||0:20 STA||https://www.youtube.com/watch?v=4qIkfT81hOA&t=12m55s
|-
|Premiering Sat. Sept. 18th 10:00am||0:10 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=13m18s
|-
|Premiering Sat. Sept. 18th 11:00am||0:10 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=13m30s
|-
|Station||0:10 STA||https://www.youtube.com/watch?v=4qIkfT81hOA&t=13m42s
|}

* '''Season One promo''' - [https://www.youtube.com/watch?v=3Wj8B6ZAh9s 10 sec]
: Animation: Various cartoon excerpts.
: Narration: Tom Kane
: ''An ape, a cat, a spider, a rat and a bat. Go wild with Beast Machines. This Saturday morning at 11, only on Fox Kids.''

[[File:MasterTheBeastCommerical.jpg|upright=1.1|thumb|Hey look, they put the [[Void]] in the poster!]]
* '''Master the Beast Sweepstakes''' - [https://www.youtube.com/watch?v=4qIkfT81hOA&t=13m55s 30 sec]
: Animation: Excerpts of [[Blackarachnia (BW)|Blackarachnia]] transforming, [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] turning his head, Optimus Primal landing in [[beast mode]], Megatron glaring, the Maximals together, Optimus Primal at the Oracle, Cheetor turning his head, Blackarachnia opening her eyes, Optimus Primal transforming, Rattrap in beast mode.
: Narration: Unknown
: Notes: This was an ad for the [[Master the Beast]] sweepstakes contest.
: ''Does changing into Beast Machines sound cool to you? Then enter Fox Kids' "Master the Beast" sweepstakes. If you win, you're off to Vancouver, to check out the 3D animation, and get your face featured on a Beast Machines poster. Plus lots of Beast Machines and Beast Wars toys will be yours. One thousand others will win a Beast Machines action figure. To enter, watch Beast Machines on Fox Kids then write down your favorite character with your name and address and send it to Fox Kids Master the Beast PO Box 4040 Beverly Hills CA, 90213 by October 1st.''

* '''End of the Line promo''' - [https://www.youtube.com/watch?v=ykgTS7btJPk 30 sec]
: Animation: Excerpts from [[End of the Line]].
: Narration: Jonathan David Cook
: Notes:: This spot aired several times throughout the morning of ''End of the Line's'' initial airing.
: "The time has come. The final battle is at hand." ''This morning, all sides have the key to...'' "Worldwide armageddon!" "Doomsday." ''But who will be the first to turn it?'' "We finish this now Megatron!" ''Is this truly the end of the line?'' "End game." ''Be there for this all new Beast Machines.''

* '''YTV promo''' - [http://movies.tfarchive.com/movies/Beast_Machines/Beast_Machines_Commercial2.mpg 30 sec]
: Animation: Excerpts of the Optimal/Transmetal 2 and Beast Machines versions of Optimus Primal, Blackarachnia and [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]] from the respective series.
: Narration: Edward Glen
: Notes: Each characters' ''Beast Wars'' Season 3 form is followed by their ''Beast Machines'' form accompanied by the narrator describing the changes as though he's narrating a fashion show.
: ''Makeover madness. Here's the old Optimus and here's the new Optimus for a new millennium! Fresh, fun and fabulous!'' "Of course!" ''Now Blackarachnia, shown here in Beasties, wanted a bold new look that screamed success. Isn't she stunning? She de-serves it! Everyone's favorite bad guy Megatron, always the egomaniac, went bigger and badder. Puh-lease! Everyone knows not to wear stainless steel after Labor Day! Beast Machines, tonight at seven-thirty. Keep it weeeeeeeeeeeird! On YTV.''

=== 2000 ===
==== Toys ====
[[File:Beast Machines Supreme Cheetor Commercial.jpg|upright=1.1|thumb]]
* '''Supreme Cheetor''' - [https://www.youtube.com/watch?v=0BEoOHppwAU&t=5m39s 30 sec], [https://www.youtube.com/watch?v=jWdT3yalzvw 15 sec]
: Animation: Two excerpts featuring [[Cheetor (BW)|Cheetor]] transforming.
: Narration: None, apart from "New Beast Machines Electronic Cheetor Supreme sold separately" by the Cheetor Kid.
: Toy segment: Two kids face off in a gymnasium, surrounded by cheering friends. Megatron Kid makes threats to the other kid, who whips out Supreme Cheetor. Megatron Kid congratulates Cheetor Kid after losing their match.
: Notes: The Cheetor toy is oddly referred to, not as a Supreme size Cheetor, but as Cheetor Supreme as though supreme is part of his name.
: Older kid: "You up for a challenge?" Younger kid: "Let's do it!" Older: "Evil Megatron's gonna get—" Younger: "Stomped by Cheetor Supreme!" Crowd: "Whoa!" Younger: "He's huge as a cat, and ever bigger as a robot!" Older: "HO-LY—" Younger: "He's the biggest, baddest, Beast Machine ever. And watch this!" ''Beast Machines! The challenge is in the change!'' Older: "Nice match, big guy." Younger: "New Beast Machines Electronic Cheetor Supreme. Sold separately."

[[File:BM Ultras Commercial.jpg|upright=1.1|thumb|"Nightscream likes EXTRA ketchup." (Actual dialog)]]
* '''Nightscream and Ultra Jetstorm''' - [https://www.youtube.com/watch?v=gs_268NcQew 30 sec]
: Animation: Excerpts of Jetstorm and [[Nightscream (BM)|Nightscream]] transforming.
: Narration: None, apart from "New Beast Machines Electronic Jetstorm and Electronic Nightscream sold separately" by Jetstorm Kid.
: Toy segment: Two kids ordering food are informed by the lady behind the counter that there is only one order of fries left, so they decide to fight it out with their Transformers. The "bad" kid grabs Ultra Jetstorm and shows it off for viewers' benefit, while the "good" kid transforms his Ultra Nightscream and shoots Jetty with his disk launcher. Nightscream Kid wins and tells Jetstorm Kid that "Nightscream likes EXTRA ketchup." on his fries. Jetstorm Kid warns him not to push it.
: Small kid: "I'll take it." Slightly bigger kid: "No, I'LL take it!" Both: "Challenge!" ''Beast Machines!'' Bigger kid: "Jetstorm will strike. Like. Lightning." ''The challenge is in the change!'' Smaller kid: "No way! Nightscream's gonna— clip your wings." Bigger kid: "Your day is over Nightscream." Smaller kid: "You're grounded Jetlag!" <kids cheer> ''Beast Machines! The challenge is in the change!'' Smaller kid: "Nightscream likes EXTRA ketchup." Bigger kid: "Don't push it. New Beast Machines Electonic Jetstorm and Electronic Nightscream, sold separately."

==== Cartoon ====
* '''Season Two promo''' - [https://www.youtube.com/watch?v=3ibydIv9aeU 20 sec]
: Animation: Various cartoon excerpts.
: Narration: [[Maurice LaMarche]] (?) and various local announcers.
: ''Maximize your mornings for an all new season of Beast Machines!'' "Fantastic!" ''You'll meet new friends.'' "My name's Botanica" ''New enemies.'' "YESSSSS..." ''Plus a ton of a new thrills.'' "Blammo!"

* '''YTV promo 2''' - [https://www.youtube.com/watch?v=qwGkNh2EM08 30 sec]
: Animation: An excerpt from [[Endgame Pt. III: Seeds of the Future]] as normal, then reversed in a loop.
: Narration: Edward Glen (as Optimus Primal) in an intentionally doofy voice dub featuring any other voice removed and the original sound effects replaced with more comedic ones.
: Notes: A bewildered Optimus Primal finds himself falling and then grabs onto some molding on the side of a building. The molding gives way and he falls down the side of the building. He mistakes the sparks created by his scraping fingernails as something shooting from his fingers. He finally catches another piece of molding as Megatron (in his Optimal Optimus body) strafes him. As he tries to explain that he's not [[King Kong]], the scene reverses itself and he finds himself stuck in some sort of time loop. This ad doesn't mention anything about the series finale from which the animation is taken. In fact, this seems to be just a regular old promo for the show. Assuming this aired before [[Endgame Pt. II: When Legends Fall]], anyone eagle-eyed enough to spot Optimal Optimus' jetmode would've caught a hefty spoiler.
: (Falling) "Auuuuuugh, oof. Whoaaaa, oof. Heywhatarethosethingscomingatme—augh. Oh, these things—oh, hey, I'M NOT KING KONG I TOLD YOU I'M OPTIMUS, what the, oh I gotta hide, oh, ho, whatever those things are, augh, these beams gotta be stronger, auuuuuuuuugh, hey, oh no, here they come again, what is going on, I'm in a time warp, get me out of here! Augh. Oh no! These things are, auuuugh!" ''Beast Machines. Thursday at eight.'' ''Keep it weird.'' ''On YTV.''

==== Other ====
[[File:BM Battle for the Spark Sweepstakes Commercial.jpg|upright=1.1|thumb]]
* '''Battle for the Spark Sweepstakes''' [https://www.youtube.com/watch?v=-N5CZ46obTI 30 sec]
: Animation: Various excerpts from Endgame Pt. II.
: Narration:
: Notes: This was a commercial for the [[Battle for the Spark sweepstakes]].
: "You're not getting these sparks." ''Beast Machines' Battle for the Spark continues. The challenge is to help them change. Enter the Fox Kids Beast Machines Battle for the Spark Sweepstakes. You and a friend could win lots of Beast Machines toys including a [[Cheetor (BW)/toys#BMNSC|Night Slash Cheetor]]. Plus all the computer gear you need to maximize the power of your own Beast Machines toys. One thousand others win Beast Machines Rattrap and Optimus Primal toys. To enter, mail a postcard with your name and address by March 24th to Fox Kids Beast Machines P.O. Box 4040 Beverly Hills 90213. Brought to you by Hasbro and Fox Kids.''
{{-}}
==Robots in Disguise (2001)==
''Robots In Disguise'' featured a return to some of the distinctive traits of ''The Transformers'', namely the "More than meets the eye" and "Robots in disguise" taglines and the use of Kidmation. The return to the original tag lines has continued to the present day, at least for the main toylines. The Kidmation involved both of the kids featured in the ad turning to the camera while each holding one of the toys up to it and mouthing along with the "Robots in disguise" lyric of the commercials' theme music. The theme song was unique to the ads, being a completely different song from that of the actual cartoon. ''Robots in Disguise''{{'}}s toy ads featured a distinctive video effect of letterboxing widescreen format footage of kids playing with toys. At the start of an ad, the top border would be red with text "Transformers" and the lower border would be blue with the words "Robots in Disguise". During the ad the borders would change to a single color (red for the Autobots, blue for the Decepticons) with a faction name at the bottom and character names rotating at the top. The toy segments themselves took place mainly in various indoors locations such as a basement or the upstairs and front lawn of a house. The Trainbots ad, appropriately enough depicts the kids as riding inside of a bullet train. The ads continued the use of "Fast Motion" transformations and added a new disclaimer noting that "actual change times may vary".

The cartoon advertising was very similar to Beast Machines, keeping many of the same tactics such as network versions of ads, shorter 10 second versions of ads and advertising during the end credits of other shows. Robots in Disguise got an advertising campaign for it's premiere episode, much like its predecessor. Unlike its predecessor, it sadly did not receive its own music video.

=== 2001 ===
====Toys====
[[File:Omega Prime Commercial.jpg|upright=1.1|thumb|Neither golden retriever, nor lawn mower, nor white picket fence, nor bright of day, shall stay these kids from the swift completion of their appointed Prime.]]
*'''Optimus Prime''' and '''Ultra Magnus''' - [https://youtu.be/LMpXVsKPqEI 30 sec]
: Animation: [[Megatron (RID)|Megatron]] transforms, and Optimus Prime finds himself surrounded by the [[Predacon (BW)|Predacons]].
: Narration: Some dude.
: Kidmation: The two kids featured in the ad.
: Toy segment: Two kids who live next door to each other grab their respective Autobot Super figures and run into each other at full speed; as soon as they touch, they combine!
: Notes: One of the kids had a poster for the 1986 animated movie in his room, and he is reading [[Prime Time!|issue #12]] of the original [[The Transformers (Marvel comic)|Marvel comic book]]. The whole commercial feels like an unfinished version that wasn't supposed to be released: the animation is meant to transition to the live-action segment by having screencaps of the action composited onto the comic as "panels" on its pages, but the effects are unfinished and the blank panels pasted onto the prop comic are left visible; the music (hilariously) abruptly stops and starts as the kids shout to one another; Optimus Prime isn't voiced by Neil Kaplan; and the narrator isn't the regular Steve Blum.
:*'''Optimus Prime''' and '''Ultra Magnus''' [https://www.youtube.com/watch?v=4qIkfT81hOA&t=0m50s 30 sec], [https://www.youtube.com/watch?v=VjOMoTKCSMM 15 sec] - The "finished" version of the previous wonky commercial, with Kaplan and Blum on vocals (Blum also standing in for Megatron), intact music, and the blank panels in the comic book filled in appropriately.
: "You can't get away this time Optimus Prime!" "Ultra Magnus, I need your help." Kids: "Ultra Magnus! I'm in trouble!" "I'll be right there!" ''Transformers! More than meets the eye!'' ''Beware Megatron, Optimus Prime and Ultra Magnus combine to form the supreme warrior.'' Kids: "Omega Prime's unstoppable!"

[[File:Megatron Sky-Byte and Autobot Cars Commercial.jpg|upright=1.1|thumb|Nope, still not fearsome or impressive.]]
*'''Megatron''', '''Sky-Byte''' and '''[[Autobot Brothers|Deluxe Cars]]''' - [https://www.youtube.com/watch?v=88McwgXBxk8 30 sec], [https://www.youtube.com/watch?v=4qIkfT81hOA&t=1m20s 15 sec]
: Animation: CGI Optimus Prime transforms from truck to super-mode; Cartoon excerpts of Megatron (with [[Daniel Riordan|correct voice]]) talking, Optimus transforming, and [[Sky-Byte (RID)|Sky-Byte]] taking a chunk out of the rear of a moving vehicle.
: Narration: Steve Blum
: Kidmation: The two kids featured in the ad.
: Toy segment: Kids yell the names of the toys while showing them off or transforming them. They do this in what appears to be a poorly lit basement of some sort.
: Notes: "Prowl" just does not sound fearsome or impressive no matter how much you growl when you yell it.
: Megatron: "Optimus Prime, my Predacons will crush you into scrap metal!" Kid 1: "Sky-Byte, attack!" Optimus Prime: "Take on the Autobots and you'll be the one crushed, Megatron!" Kid 2: "Side-Burn!" Kid 1: "X-Brawn!" Kid 2: "PROWL!" Both: "GO!" ''Transformers, each sold separately. Actual change time will vary.''

[[File:TeamBulletTrainAndGalvatronCommercial.jpg|upright=1.1|thumb|"We are VR!"]]
* '''Team Bullet Train and Galvatron''' - [https://www.youtube.com/watch?v=4qIkfT81hOA&t=6m18s 30 sec], [https://www.youtube.com/watch?v=4qIkfT81hOA&t=6m48s 15 sec]
: Animation: Cartoon excerpts - [[Team Bullet Train]] finishes forming [[Rail Racer (RID)|Rail Racer]]; [[Megatron (RID)|Galvatron]] says "Foolish Autobots! Bring it on!".
: Narration: Steve Blum
: Kidmation: The two kids featured in the ad.
: Toy segment: Two kids play with the bullet trains aboard a subway car.
: Notes: The narration names Midnight Express then Rapid Run, but they're shown on screen in the reverse order. Rail Racer, the ''Autobot'' combiner, is strangely described as "rampaging".
: ''Transformers Combiners. Link up Team Bullet Train. Midnight Express, Rail Spike and Rapid Run become the rampaging Rail Racer.'' "Foolish Autobots, bring it on!" ''And tangle with the ten forms of the evil Galvatron. Transformers, actual change time may vary. Combiners robots are built from multiple figures. All sold separately.''

[[File:RID 2001 Landfill and Ruination Commercial.jpg|upright=1.1|thumb]]
* '''[[Landfill (RID)|Landfill]] and [[Ruination (RID)|Ruination]]''' [https://www.youtube.com/watch?v=ouJoCHzQzIg&t=361s 30 sec], [https://www.youtube.com/watch?v=IZ8d6dIpuqk&t=30 15 sec]
: Animation: None.
: Narration: Steve Blum
: Kidmation: The two kids in the front most desks of the classroom, turning around and holding out Ruination and Landfill to the camera.
: Toy segment: A school bell rings at 1:30PM signaling...the end of a period? The beginning? Whatever it is, two kids at the back of the room take this opportunity to each pull out one of [[Heavy Load (RID)|Heavy Load]] and [[Mega-Octane]]. After converting each to their torso modes, the two kids hand their robot to the kid in front of them to add the next robot. This continues down the line until the kids in front complete the fully formed combiners and turn to show them to the camera.
: Notes: Seriously, what is the ringing bell signaling? It's 1:30PM so it's not the end of the school day. There's no teacher in the clasroom, so it could be the beginning. But the ringing is the kids cue to play, which they wouldn't do during class. Since a teacher is never seen, it could be the start of study hall, but then why wait for the bell? On top of all this, the kids in the background just appear to keep working the whole time like the bell doesn't matter. Argh. The order in which the components for Landfill are added appears to be [[Heavy Load (RID)|Heavy Load]], [[Grimlock (RID 2001)|Grimlock]], [[Hightower (RID)|Hightower]], [[Wedge (RID)|Wedge]]. Hightower is assumed to follow Grimlock, since it's not clearly shown but the reverse order wouldn't make sense as two disconnected legs would have to be passed forward. The Ruination order is impossible to determine as Rollbar is initially shown as the first limb connected to Mega-Octane, but a later scene shows him being transformed alongside Ro-Tor before Ro-Tor is added.
: ''Transformers: Combiners. One by one, five Decepticons combine to form the ruthless? Ruination. Four awesome Autobots become the unstoppable Landfill. What begins with one small robot, ends with one mighty machine! Actual change time may vary. Combiner robots formed from multiple figures, all sold separately.''

====Cartoon====
* '''Series premiere promo''' - [https://www.youtube.com/watch?v=4qIkfT81hOA 30 sec]
: Animation: Various cartoon excerpts.
: Narration: [[Koji Onishi]] ([[Jason Spisak]]), [[Optimus Prime (RID)|Optimus Prime]] ([[Neil Kaplan]]) and various other Autobots as a group, "ONLY on [[Fox Kids]]".
: Koji: ''Strap in, because this ride's about to...'' "Transform." "Transform!" ''Transform! Shift it, make it, turn it, twist it!'' Koji: ''Predacons, you've messed with the wrong planet!'' ''Shape it, size it, live it, we got it!'' Koji: ''Autobots, Megatron's arrived on Earth'' "Coming." "Hahahaha..." "Optimus, battle mode NOW!" ''Fight it, take it, strike it, we stopped it!'' Koji: ''All right!'' "Let's do IT again!" ''Don't miss the premiere of Transformers: Robots In Disguise, Saturday morning, September 8th. ONLY on Fox Kids.''

* '''Series premiere promo #2''' - [https://www.youtube.com/watch?v=4qIkfT81hOA&t=0m30s 20 sec]
: Animation: Excerpts from [[Battle Protocol!]]
: Narration: ONLY on Fox Kids
: ''They came to destroy earth. NOW, the only ones strong enough to take them on,'' "Autobots, emergency!" ''are hiding right, under, your...HOOD!'' "Transform, NOW!" ''Don't miss the premiere of Transformers: Robots In Disguise, Saturday morning, September 8th. ONLY on Fox Kids.''

* '''Shift, Shape, & Save''' - [https://www.youtube.com/watch?v=4qIkfT81hOA&t=1m35s 30 sec]
: Animation: Various cartoon excerpts.
: Narration: Koji Onishi (Jason Spisak), Optimus Prime (Neil Kaplan), various other Autobots as a group, and John Garry.
: Notes: While this ad is named "Shift, Shape & Save", the ad's narration says "Shift, Shape, and ''Strike''". This commercial was aired in various lengths with various end tags. Version names below are confirmed, except where noted.
: ''Hey, wanna lift? Because where we're going, these Autobots watch your back to protect you—'' "Now!" ''Whoaaa! —from the Predacons using three ultra mega moves!'' "Shift, shape, and strike!" "Here, lemme give you a hand." "Let's get out of here!" ''Alright, now that's what I call mass transit!'' ''Transformers: Robots In Disguise. All new, this Saturday morning at eight Eastern, seven Central and Pacific. ONLY on Fox Kids.''
{| border="1" style="margin-left: 2em" class="mw-collapsible mw-collapsed"
|-
|Version||Length||Link
|-
|All New Saturday 8E/7C&P||0:30 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=1m35s
|-
|Mon-Fri Afternoons & Saturday Mornings||0:30 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=2m09s
|-
|Station||0:30 STA||https://www.youtube.com/watch?v=4qIkfT81hOA&t=2m41s
|-
|All New Saturday 8E/7C&P||0:20 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=3m14s
|-
|Mon-Fri Afternoons & Saturday Mornings||0:20 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=3m36s
|-
|Station||0:20 STA||https://www.youtube.com/watch?v=4qIkfT81hOA&t=4m00s
|-
|Coming Up (unconfirmed)||0:20 NET||https://www.youtube.com/watch?v=dN4yssbZv5A
|-
|All New Saturday 8E/7C&P||0:10 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=4m23s
|-
|Mon-Fri Afternoons & Saturday Mornings||0:10 NET||https://www.youtube.com/watch?v=4qIkfT81hOA&t=4m35s
|-
|Station||0:10 STA||https://www.youtube.com/watch?v=4qIkfT81hOA&t=4m49s
|-
|Coming Up (unconfirmed)</td><td>0:10 NET</td><td>https://www.youtube.com/watch?v=PWnayVCMUC0
|}

* '''Cartoon promo''' - [https://www.youtube.com/watch?v=4qIkfT81hOA&t=5m47s 20 sec], [https://www.youtube.com/watch?v=4qIkfT81hOA&t=6m08s 10 sec]
: Animation: Excerpts of Optimus Prime, Ultra Magnus, [[Scourge (RID)|Scourge]], Galvatron and the [[Commando (RID)|Commandos]].
: Narration: Koji Onishi (Jason Spisak).
: ''Sit down, hold on and hush up, because in the battle for Earth, you're either gonna lead, follow, or get out of the way!'' "Tremble with fear, I AM GALVATRON!" "You're goin' down, down, down, down." "Transform!" ''Catch an all-new episode of Transformers: Robots in Disguise, next Saturday morning only on Fox Kids!''

* '''Cartoon promo 2''' - [https://www.youtube.com/watch?v=pkCmDrNmGpY&t=12m19s 20 sec]
: Animation: Many of the same excerpts used in "Shift, Shape, & Save".
: Narration: [[Don LaFontaine]]
: ''This summer, Fox Kids will transform your TV into a blockbuster action machine. Transformers. Today after Digimon, on Fox Kids.''

* '''Cartoon promo 3''' - [https://www.youtube.com/watch?v=ewNb3osmAJY 30 sec]
: Animation: Many of the same excerpts used in "Shift, Shape, & Save" along with excerpts of [[Fortress Maximus (RID)|Fortress Maximus]] and "Super" [[Side Burn (RID)|Side Burn]].
: Narration: Alternating unknown male and female announcers.
: [Weight:] Male: ''"Fifteen tons."'' Female:''"All muscle."'' [A.I.:] ''"Artificial intelligence."'' ''"It's real."'' [Engine:] ''"One hundred thousand horse power."'' ''"Real dominance."'' [Fuel:] ''"The Matrix powers."'' ''"High octane."'' [Speed:] ''"From zero to action."'' ''"In a flash."'' [Mission:] ''"To save Earth."'' ''"No surrender."''

==Go-Bots==
Go-Bots was not a large campaign for Hasbro with only two known ads. But it's notable nonetheless, because the rap is back! And this time without the tortured rhymes. The spots and their animation would be overseen by J.J. Sedelmaier and his company, [[J.J. Sedelmaier Productions]].

===2002===
[[File:Go Go Go Bots Commercial.jpg|upright=1.1|thumb|Now if the guy had found a way to turn the "each sold separately" disclaimer into a rap too...]]
*'''[[Transformers: Go-Bots (franchise)|Transformers: Go-Bots]]''' [https://www.youtube.com/watch?v=GBmvKjRvUbU 30 sec], [http://adland.tv/commercials/hasbro-playskool-transformers-go-bots-2003-015-usa 15 sec]

: Animation: Cartoon excerpt of [[Aero-Bot]] transforming while [[Beast-Bot]] and [[Speed-Bot]] look on.
: Narration: [[Rap Guy]]
: Toy segment: The toys turn around on invisible turntables and transform.
: {Sent to Earth from a world far away, Trans-for-mers Go-Bots can save day! Go Go Go Bots. Transformers: Go-Bots. A robot is what you see but that's not all that it can be. Aero-Bot, Beast-Bot, and Speed-Bot go! They only change, when you say so! Go Go Go Bots. When danger strikes, they rearrange. One, two, three, got the power to change! Go Go Go Bots. Transformers: Go-Bots.} ''Playskool plays cool. Transformers: Go-Bots located in the Playskool aisle. Sold separately.''

===2003===
*'''[[Hauler-Bot]]''' [https://www.youtube.com/watch?v=Qjt1bbhIUYI 30 sec]

: Animation: Hauler-Bot departs a distant planet, then lands on Earth.
: Narration: [[Rap Guy]]
: Toy segment: Two boys playing with the Hauler-Bot components in front of green-screened techno-ish backgrounds of varying colors.
: Notes: Yes, the race car Go-Bot being loaded into Hauler-Bot is in fact named Aero-Bot. We don't get it either.
:{Sent to Earth from a world far away, Hauler-Bot Go-Bot saves the day! Go Go Go Bots. GoGoGo Go-Bots! Hauler-Bot is what you see, you can change him into three. Go Go Go Bots.} "Robot mode activated!" {Pteradactyl, turtle, robot go! They rearrange when you say so! Hauler-Bot's in trucking mode. Load Aero-Bot and hit the road. Go Go Go Bots.} ''Playskool plays cool. Hauler-Bot and other Go-Bots figures each sold separately. Located in the Playskool aisle.''

==Armada==
===2002===
''Transformers: Armada'' carried through some of the ''Robots In Disguise'' advertising elements, using the red and blue borders (albeit thinner and without the character names) for the first years' ads and using a very similar theme song. In contrast to it's predecessor, it shifted away somewhat from having the kids and animation clips provide most of the narration. The majority of the ads have a formal narrator providing story context for the battle being waged by the children.

==== Toys ====
[[File:First Armada Toy Commercial.jpg|upright=1.1|thumb|But when I looked behind me, I only saw... uh... nine sets of footprints?]]
* '''[[Mini-Con]]s, [[Red Alert (Armada)|Red Alert]], [[Starscream (Armada)|Starscream]], Megatron''' [https://www.youtube.com/watch?v=O4b34MifYuw 30 sec], [https://www.youtube.com/watch?v=cjpMkFL5SRw 15 sec]
: Animation: From a sand background, CGI [[Sonar (Armada)|Sonar]] emerges from a [[Mini-Con storage panel]]. Sped-up cartoon footage of [[Megatron (Armada)/Cartoon continuity|Megatron]] transforming.
: Narration: [[Even Keel]]
: Toy segment: Kids play with the toys in a sandy environment with a sunset background. ''Woo woo woo woo.'' "Swindle. Starscream. Missiles away. Powerlink Mini-Cons for maximum firepower!"
: Kidmation: Terrifyingly large-mouthed kids hold the toys and mouth "robots in disguise" while the camera bobs drunkenly.
: ''Newww Transformers: Armada. With Powerlinking Mini-Con '''warriors!''' Unite them with Transformers: Armada figures to unlock hidden features.'' Kid 1: "Longhorn, Powerlink to Red Alert!" ''Unlock new weapons, new attacks...'' Kid 2: "Swindle, Starscream, missiles away! Powerlink Mini-Cons for maximum firepower!" ''New battles in the fight between good and evil. Newww Transformers: Armada. Each sold separately, actual change time will vary.''

* '''Megatron and Optimus Prime''' [https://www.youtube.com/watch?v=3L5LGd3l6n0 30 sec], [https://www.youtube.com/watch?v=FeIiiHch-_E 15 sec]
: Animation: From a watery background, CGI [[Grindor (Armada)|Grindor]] emerges from a storage panel. Cartoon excerpt: [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] stock footage.
: Narration: Even Keel
: Toy segment: Kids play with the toys in a sand-laden diorama environment. That ''can't'' be good for Prime's electronic innards.
: Kidmation: The large-mouthed kids again, with different toys.
: ''Newww Transformers: Armada. Join Optimus Prime and Megatron in the battle for the Mini-Cons.'' Kid 1: "Megatron, prepare for attack!" ''But Optimus Prime prevails in three modes: vehicle, base and super robot. '''YOU''' convert the truck cab, the trailer unfolds into a Mini-Con base station. Then convert again to build SUPER Optimus Prime.'' Kid 2: "Back off, Megatron!" ''Newww Transformers: Armada. Each sold separately, actual change time will vary.''

[[File:Armada Supercon commercial.jpg|upright=1.1|thumb|[[David Willis|Walky's]] dream job.]]
* '''[[Laserbeak (Armada)|Laserbeak]], Hot Shot, Demolishor''' [https://www.youtube.com/watch?v=tWMvc3rWfk0 30 sec], [https://www.youtube.com/watch?v=3BXd6S3c_F4 15 sec]
: Narration: Even Keel
: Animation: From an ice background, CGI [[Jolt (Armada)|Jolt]] emerges from a storage panel. Cartoon excerpts: [[Hot Shot (Armada)|Hot Shot]] stock footage; [[Demolishor (Armada)|Demolishor]] and [[Cyclonus (Armada)|Cyclonus]] running and firing.
: Toy segment: Kids play with the toys in a snowy diorama environment.
: Kidmation: The large-mouthed kids yet again, with different toys.
:''Newww Transformers: Armada. With Powerlinking Mini-Con warriors that unlock newww attacks and weapons.'' Kid 1: "Laserbeak reporting, Decepticons in range!" ''Convert Hot Shot, then Powerlink with Jolt to fire missiles.'' Kid 1: "Now let 'em have it!" Kid 2: "Demolishor, Blackout counterattack!" ''The Mini-Con battle continues in a Transformer fight to the finish. Newww Transformers: Armada. Each sold separately, actual change time will vary.''

==== Cartoon ====

* '''Premiere movie promo''' [https://www.youtube.com/watch?v=HPMEyvRI63E 1 min], [https://www.youtube.com/watch?v=usvMNiU1qg0 30 sec]
: Animation: Various excerpts from the first three episodes of ''Armada''.
: Narration: [[Peter Cullen]]
: Notes: ''Armada's'' first three episodes were combined into a mini-movie for its premiere on [[Toonami]]. This ad was kind of a big deal to fans as it was the first time Peter Cullen had done any work related to Transformers in thirteen years, dating back to the [[Action Master]] ads. There's a bit of cognative dissonance between the narration describing the Autobots as "peaceful defenders" and the clip following being of Prime unleashing an attack.
: ''For centuries untold, the Transformers have waged war across the universe.'' "Move out!" ''On one side, Autobots. Peaceful defenders of Cybertron.'' "Maximum blast!" ''The other, Decepticons. Destructive scourge of the galaxies.'' "You have no way to stop us." ''The prize? Mini-Cons. An ancient race of power enhancing Transformers. Inadvertently, two teens have activated a signal, bringing the chaos of this war to planet Earth.'' "You have something of mine." ''Whoever can possess the Mini-Cons will command their great power. Now, every Transformer in the universe will fight to claim them. Or die trying.'' "Give it up Megatron!" ''Transformers: Armada. Friday at four. MUCH MORE than meets the eye!'' "It's time to turn it up!" ''Only Toonami.''

* '''Five days a week promo''' [https://www.youtube.com/watch?v=95i3ez_-sBs 30 sec]
: Animation: Various excerpts from the first three episodes of ''Armada''.
: Narration: [[Peter Cullen]]
: ''The age old battle between Autobots and Decepticons has shifted to Earth.'' "You have no way to stop us." Whoever can possess the Mini-Cons will command their great power. Now, every Transformer in the universe will fight to claim them. Or die trying. Now five days a week. Transformers: Armada. Starting next Monday at 5:30. Much more than meets the eye.'' "It's time to turn it up!" ''Only Toonami.''

* '''Cartoon promo''' [https://www.youtube.com/watch?v=yuDqaJ4MgFw 30 sec]
: Animation: Various cartoon excerpts, plus a brief CGI scene of TOM 2.0.
: Narration: None, just the sound bytes from the various cartoon excerpts and the text "Transformers: Armada" at the end.
: "Time to settle this once and for all, Megatron!" "I intend to crush you!" "Move out!" "Alright!" "Transform!" "Let the games begin!" "There's no stopping us." "Transform!" "Transform!" "It is our destiny to take control of the Mini-Cons and bring the Autobots to their knees!" [Transformers Armada]

* '''''Armada'' marathon''' [https://www.youtube.com/watch?v=IGH-OmBiKTM 30 sec]
: Animation: Various cartoon excerpts, plus a brief CGI scene of TOM 2.0.
: Narration: TOM 2.0 ([[Steve Blum]])
: Notes: The phrase uttered by TOM at the end of the ad, "{{w|klaatu barada nikto}}" is a reference to the 1951 sci film ''{{w|The Day the Earth Stood Still}}''. It appears this is meant to indicate that the marathon is an event so momentous it will make the Earth stand still. That or TOM is Earth's greatest hero.
: "Transform!" "—form!" "Transform!" "Time to bring out the heavy artillery." ''Everyone loves transforming robots...'' "Yes, now you're talking." "Transform!" ''but sometimes twenty-two minutes isn't enough.'' "Transform now!" ''We're here for ya.'' "Nice." ''Toonami's giving you a Transformers marathon.'' "Give it to me right now." ''Four hours of Autobots versus Decepticons.'' "Right now Megatron!" ''Transformers: Armada. Sunday, December 8th, one to four. Klaatu barada nikto.''

===2003===
====Toys====
[[File:Jetfire Galvatron Optimus Scavenger Commercial .jpg|upright=1.1|thumb|The Decepticon menace.]]
* '''Galvatron, Scavenger, Jetfire, Optimus Prime''' [https://www.youtube.com/watch?v=nwngHpEk1dI 30 sec], [https://www.youtube.com/watch?v=2m6_aR9-iYY 15 sec]
: Animation: Cartoon [[stock footage]] of Optimus Prime Powerlinxing with Jetfire.
: Narration: Even Keel
: Toy segment: In what looks like a {{w|Santiago Calatrava}} building, [[Scavenger (Armada)|Scavenger]] takes on [[Megatron (Armada)/toys|Galvatron]]; [[Jetfire (Armada)|Jetfire]] and Prime [[Powerlinx|combine]] to counterattack.
: Kidmation: Two kids stand with their toys, back-to-back as if to make a final stand, while mouthing along with "robots in disguise!"
: ''Transformers: Armada. The Autobots and Decepticons in action again, in the battle for ultimate control.'' Kid 1: "Jetfire reporting, Scavenger's in trouble!" Kid 2: "Good try Scavenger but not good enough." ''You can combine Jetfire with Optimus Prime for maximum firepower to take on the Decepticon menace.'' Kid 1: "Pick on someone your own size!" ''Transformers: Armada. Each sold separately, actual change time will vary. Batteries not included.''

* '''[[Blurr (Armada)|Blurr]], [[Sideways (Armada)|Sideways]], [[Thrust (Armada)|Thrust]], [[Side Swipe (Armada)|Side Swipe]]''' [https://www.youtube.com/watch?v=G0gxqH7cXJY 15 sec]
: Narration: Even Keel
: Toy segment: Kids play with the toys in some kind of modernist corporate office setting.
: Kidmation: Back-to-back for the final stand again, this time against the corporate office's windows.
: Notes: This commercial revealed Sideways to be a traitor long before the TV series did, spoiling the surprise for many fans.
: ''Another battle for ultimate control!'' Kid 1: "Blurr attacks!" ''And Sideways betrays. Can Sideswipe save the day?'' Kid 2: "Blast him!" ''Each sold separately, actual change time will vary.''

*'''[[Overload (Armada)|Overload]], [[Optimus Prime (Armada)|Powerlinx Optimus Prime]], [[Tidal Wave (Armada)|Tidal Wave]], [[Megatron (Armada)|Galvatron]]''' [https://www.youtube.com/watch?v=DhQGeL0tRvA 30 sec], [https://www.youtube.com/watch?v=ouJoCHzQzIg 15 sec]
: Animation: Cartoon [[stock footage]] of Optimus Prime combined with Overload and Megatron combining with Tidal Wave.
: Narration: Even Keel
: Toy segment: Kids play with the toys near a public water fountain.
: ''Transformers: Armada.'' "Back off Autobot fools!" "It's over Galvatron!" "Not quite, Tidal Wave report! Ready for combination!" "Prepare for our combined wave of punishment!" "Whoa look out. Optimus, Overload, combine!" "Why don't you just wave goodbye?" ''Transformers. Each sold separately, batteries not included, actual change time will vary.''

[[File:Unicron Commercial.jpg|upright=1.1|thumb|Johnny didn't do so well on his science project this year.]]
* '''Unicron''' [https://www.youtube.com/watch?v=ooWCY1BubSg 30 sec], [http://adland.tv/commercials/transformers-armada-unicron-battles-devours-entire-worlds-2003-015 15 sec]
: Animation: Excerpt from ''[[The Transformers: The Movie]]'' of [[Unicron]] slamming his hand down on [[Cybertron (planet)|Cybertron]]'s surface, accompanied by a newly recorded voice-over proclaiming "The universe is mine!". Also has an excerpt of Optimus Prime stock footage with Optimus telling Unicron to "fight someone your own size."
: Narration: Even Keel
: Toy segment: A kid plays with the toys, first in front of a projected space background, then in something resembling an empty warehouse.
: Notes: The thirty second version of the ad features both Unicron and Powerlinx Optimus Prime along with a number of Mini-Cons in the end shot but the 15 second ad has an alternate end shot that omits Powerlinx Prime and just has the Mini-Cons fanned around Unicron.
: ''He devours entire worlds, his name is Unicron and he's headed for Earth.'' "Fight someone your own size Unicron." "Obviously, Optimus Prime, that would not be you!" ''Will he crush the Transformers in his evil grip? Or just blast them into oblivion?'' "The universe is mine!" ''Transformers. Each sold separately, batteries not included, actual change time will vary.''

* '''[[Built to Rule!]]''' [https://www.youtube.com/watch?v=25nPHUc268w 30 sec]
: Animation: Cartoon excerpt of Optimus Prime pointing down a tunnel and then turning his head while commanding the Autobots to find the Mini-Cons.
: Narration: Unknown.
: Toy segment: Two kids playing with the building sets on the wood floor of what appears to be a basement.
: Notes: The ad stresses that every set comes with ''real'' projectile launchers. The narration almost exclusively refers to ''Built to Rule!'' by it's BTR abbreviation, mentioning the full name only as a tag line.
: ''B. T. R. Built to Rule! Introducing new BTR building sets, where you can create and construct your own Transformers vehicles.'' Optimus Prime: "Autobots, let's find those Mini-Cons!" Kid: "Jetfire, Decepticons up ahead!" ''BTR is the only building set that lets you build and convert your favorite Transformers vehicles into robots when the action heats up!'' Kid: "It's over Megatron!" ''And battle Autobots against Decepticons with '''real''' projectile launchers in every set. B. T. R. Built to Rule! You can find BTR in the construction aisle. Actual build time will vary. Each sold separately.''

==== Other ====
* '''[[McDonald's]] Happy Meal toys''' [https://www.youtube.com/watch?v=yPPMqSFxBA4 15 sec]
: Narration: Unknown.
: Notes: The ad opens with a McDonald's restaurant transforming into a robot. It continues with two kids playing with the toys on what looks to be a dining room table in an open concept living space. They leave their fries and drinks untouched.
: ''McDonald's is taking on a whole new look, with the new Transformers: Armada Happy Meals. Eight Transformers robots, disguised as ordinary vehicles, loaded with hidden features. Where can you find one of these tricked-out toys? Only in a McDonald's Happy Meal.''

===2004===
* '''[[Transformers (PS2)|PlayStation 2 Armada game]] commercial''' [https://www.youtube.com/watch?v=tWQVSAZTS-E 30 sec]

: Narration: Unknown.
: Notes: The ad is composed of game footage with a rock soundtrack. Soundtrack is "Wishbone" by the band [[Dropbox]], who are actually shown rocking out between excerpts of game footage.
: Starscream: "There's no ''escape''." ''The ultimate conflict begins. Transformers for the Playstation 2 console. Rated T for Teen.''

* '''PlayStation 2 Armada game trailer 1''' [https://www.youtube.com/watch?v=jAcFrr0o10A 2:04]
: Narration: No vocal narration, just some text.
: Notes: Idyllic scenes of nature on earth are followed by scenes of the Decepticon army mobilizing with an epic choral tune playing the background. The mood shifts as scenes of the Autobots taking action are accompanied by a rock version of the Generation 1 [[theme song|theme]]. The "Transformers, robots in disguise" clip used in the rock rendition of the theme seems to be taken from the original G1 Season 1 theme song. This trailer is composed mostly of actual gameplay footage with a smattering of cut scene footage thrown in.
: [Earth is not going to war.] [War is coming to Earth.] [War starts May 2004]

* '''PlayStation 2 Armada game trailer 2''' [https://www.youtube.com/watch?v=ft-W960oR68 1:21]
: Notes: Scenes of nature are followed by the Decepticons' arrival and subsequent battles with the Autobots.
: [The ultimate conflict begins.]

* '''PlayStation 2 Armada game trailer 3''' [https://www.youtube.com/watch?v=yt3WK1eHCZo 2:04]
: Notes: A Decepticon army is shown attacking on Cybertron. Megatron's fist defiantly raises up through an Autobot sigil. As missiles fly by, Hot Shot and Red Alert jump down from a high door. They land and look up to see Megatron and Optimus Prime engaging in a hand to hand battle. Megatron gets the upperhand, picks up Prime by his head and utters a [[The Transformers: The Movie#Quotes|famous line about eternity]]. He then looks over to see Hot Shot and Red Alert now looking down over a Cybertronian freeway as battles rage on. Apparently, the Megatron/Prime battle was somehow not interesting enough. Megatron resumes his beating, whipping Prime into a wall. He then grabs Prime by the head again and thrusts him back into the wall. He continues reprising the famous conversation, declaring that "It's over, Prime.". Suddenly, a Mini-Con energy wave beams down between the two leaders, drawing Megatron's attention. It shows visions of the Mini-Cons landing on Earth. Megatron gives a command to the Decepticons (in general) to trace the wave's origin. Prime tells the Autobots that they must stop Megatron.
: [Planet CYBERTRON] [NOW] Megatron: "I would've waited an eternity for this. It's over, Prime. The Mini-Cons...Decepticons trace the energy wave to it's origin." Optimus Prime: "Autobots, we must stop Megatron. Roll out!"

==Energon==
''Transformers: Energon'' may have some of the least thematically consistent toy segments of any series' commercials. All of the ads feature kids playing with the toys on a nondescript table tops. Earlier ads featured the kids playing on tables in industrial office looking spaces, while the later ads opted for a white table with alternating colored backdrops, red for Autobots and purple for Decepticons. Most of the ads uses the toy footage in a straightforward manner but the Deluxe Autobots ad uses rotoscoping to drop the video clips into the frame. The Air Team ad is an even further departure, dropping the kids altogether and just showing the toys against a weird gradient backdrop with the frame fitted into a weird CGI metallic honeycomb design. In general, the use of cartoon excerpts was toned down. This is possibly due to the cartoon animation's very undynamic motion being unsuitable for trying to make the toys look exciting or interesting. ''Energon'' featured the cartoon theme as the commercial music (itself recycled from the ''Robots in Disguise'' commercials from a few years prior), the first time since Beast Wars that any part of the cartoon theme was incorporated into the commercial.
===2004===
====Toys====
[[File:Energon Optimus and Scorponok Commercial.jpg|upright=1.1|thumb|Energon Unicron? Where you been!?]]
* '''[[Scorponok (Energon)|Scorponok]] and [[Optimus Prime (Armada)|Optimus Prime]]''' [https://www.youtube.com/watch?v=bfT_Z-rZ9mU 15 sec]

: Narration: [[Even Keel]], with the cartoon's theme music.
: Toy segment: Kids playing with the toys on tabletop in what looks like a basement or maybe a warehouse.
: Notes: Energon [[Unicron/toys|Unicron]] appears in the static shot of the toys at the end, as well as in the background of some of the other toy scenes. This suggests that the full thirty second version of the ad would feature Energon Unicron in a more prominent way.
: ''Transformers: Energon.'' Kid 1: "Earth's energon is mine!" Kid 2: "Not so fast Scorponok! Optimus! Powerlinx! '''Here's''' your energon!" Kid 1: "I'll be back Optimus Prime!" ''Transformers:Energon. Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.''

* '''[[Shockblast]], [[Ironhide (Energon)|Energon Ironhide]], [[Jetfire (Armada)|Jetfire]]''' [https://www.youtube.com/watch?v=aBluEuyNmfk 30 sec], [http://adland.tv/commercials/hasbro-transformers-energon-2-2004-015-usa 15 sec]
: Animation: Cartoon excerpt of Shockblast turning around after transforming.
: Narration: Even Keel, with the cartoon's theme music.
: Toy segment: Kids play with the toys on a tabletop.
: Kidmation: Split screen of the two kids striking a pose and holding up their toys to the camera while mouthing along with "Robots In Disguise".
: ''Autobots vs Decepticons. Transformers: Energon. Shockblast is on the hunt for power.'' Kid 1: "We're taking this planet's Energon!" ''Only Jetfire and Energon Ironhide stand in his way.'' Kid 2: "Powerlinx and prepare for attack! Hyper power blast!" Kid 1: "That's not enough power to stop Optimus Prime." ''Transformers: Energon. Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.''

* '''Starscream, [[Terrorcon (Energon)|Terrorcon]]s, Deluxe Autobots''' [https://www.youtube.com/watch?v=7PYvg9YbVtg 30 sec], [http://adland.tv/commercials/hasbro-transformers-energon-2004-015-usa 15 sec]
: Narration: Even Keel.
: Toy segment: Various kids on viewscreens are rotoscoped into the frame like members of some sinister corporation's executive board.
: Kidmation: The three kids drop separately into the rotoscope and mouth along to the song while holding up [[Hot Shot (Armada)/toys|Hot Shot]] [[powerlinx]]ed with [[Rodimus (Energon)|Rodimus]], [[Starscream (Armada)|Starscream]] and [[Inferno (Energon)|Inferno]] powerlinxed with [[Prowl (Energon)|Prowl]].
: Notes: When the kids list off the deluxe Autobots, one of them yells Prowl. It's still not intimidating.
: ''Transformers: Energon. Decepticons attack with Hyper Power.'' Kid 1: "It's Starscream and the Terrorcons." Kid 2: "Going somewhere Autobots?" ''But the Autobot combiners fight back.'' Kid 1: "Autobots Powerlinx!" ''Create your own Powerlinx combinations with...'' Kid 1: "Rodimus!" Kid 2: "Inferno!" Kid 3: "Hotshot!" Kid 1: "Prowl!" ''Transformers: Energon. Each sold separately, actual change time will vary.''

[[File:Energon Omega Supreme and Megatron Commercial.jpg|upright=1.1|thumb|Oddly better quality than the show.]]
* '''Omega Supreme and Megatron''' [https://www.youtube.com/watch?v=uePLyCXTU-s 30 sec], [https://www.youtube.com/watch?v=4jJHGWZh_5M 15 sec]
: Animation: Cartoon excerpt: [[Omega Supreme (Energon)|Omega Supreme]] spins around in space.
: Narration: Even Keel
: Toy segment: Two kids play with the toys on a tabletop. The background color coordinates with the faction of the toy being shown, with the appropriate [[insignia]] being used when each color initially appears.
: Kidmation: Two serious-faced kids on a split screen hold up Omega and [[Megatron (Armada)/toys|Megatron]], while mouthing along with the hard rock [[theme song]].
: ''Autobots vs Decepticons. Transformers: Energon. The Autobots' largest robot has arrived on Earth. Omega Supreme. A Transformers of such awesome size and power, no Decepticon can stop him. Not even Megatron.'' Kid 1: "Your weapons are ''useless'' against <s>Prince of Space</s> ''him!''" Kid 2: "End of the line Megatron." ''Transformers: Energon. Actual change time will vary.''

====Cartoon====
* '''''Energon'' marathon''' [https://www.youtube.com/watch?v=AoeTY5uN3lE 30 sec]
: Animation: Various cartoon excerpts and a brief CGI scene featuring TOM 3.0.
: Narration: TOM 3.0 ([[Steve Blum]])
: ''Every Friday at five, Toonami's got a little something special. Next Friday,'' "Must have Energon!" ''the battle to control the Earth's supply of Energon is raging so hard (phrasing!), we're giving Optimus and the gang some extra airtime.'' "Now they're in trouble!" ''Check out four all new episodes of Transformers: Energon from five to seven. He who controls the energon, controls the universe.'' "That's our cue boys!"

[[File:Energon Thanksgiving Marathon Commercial.jpg|upright=1.1|thumb|Why you're gonna wreck my holiday?]]
* '''Thanksgiving Day marathon''' [https://www.youtube.com/watch?v=Zu6xI3ZsM1U 30 sec]
: Animation: Various cartoon excerpts.
: Narration: Unknown.
: ''This Thanksgiving, all the world, will tremble. As the battle between good and evil escalates to galactic proportions.'' "Do it now!" ''Cartoon Network presents: a six hour marathon of Transformers: Energon. And be sure to watch the two world premiere episodes.'' "Whoa, that's incredible." ''Transformers: Energon. Thanksgiving Day from nine to three. Only on Cartoon Network.''

* '''''Transformers: Energon'' on Miguzi''' [https://www.youtube.com/watch?v=LUmP0xpbS34 30 sec]
: Animation:
: Narration: Unknown.
: "Move out!" "Yes sir!" ''Your '''favorite''' Transformers are battling it out for the universe.'' "It's just like old times, isn't it?" ''Log on to CartoonNetwork.com forward slash Transformers to check brand new episodes, download new episodes online now and watch Transformers: Energon on Miguzi starting October fourth at six.'' "That's our cue boys!" ''Apply online, watch on Miguzi.''

==== Other ====
* '''VHS & DVD trailer''' [https://www.youtube.com/watch?v=LfS3oEAsjWE 30 sec]
: Animation: Excerpts from ''[[Transformers: Energon (cartoon)|Transformers: Energon]]''.
: Narration: [[Jim Cummings]]
: Notes: Promotes the videos [[Paramount Pictures|"The Battle for Energon" and "The Return of Megatron"]].
: ''Hasbro and Paramount Home Entertainment present Transformers: Energon on DVD and VHS for the first time ever. In a world that is constantly evolving, change means power and power means everything.'' "Optimus Prime, super mode!" ''Especially on the planet Earth where a vital source of strength, energon, can be found.'' "The most powerful energy in the universe, Energon. It is in abundance on Earth." ''Now, the Decepticons need it to get stronger...'' "We'll need a lot more Energon. Bring us more, bring us more!" ''The Autobots need it to survive...'' "Protect the energon line at all costs." ''And when the eternal struggle continues, the countdown to extinction begins...Now Hasbro's Transformers: Energon is on DVD and VHS, with special bonus features only you can control. Transformers: Energon, available now on DVD and VHS. Look for more Transformers adventures coming soon. Transformers, more than meets the eye!''

===2005===

* '''Air Team and Optimus Prime''' [https://www.youtube.com/watch?v=ddVPMX0Cy54 30 sec], [https://www.youtube.com/watch?v=14IHPHSfF7g 20 sec]
: Animation: Cartoon excerpts: Optimus Prime forms his super mode; The [[Air Team]] forms [[Superion Maximus]], then attacks [[Constructicon Maximus]] and [[Bruticus Maximus (Energon)|Bruticus Maximus]].
: Narration: [[Dramatic Guy]] (30 second version), [[Fast guy]] (20 second version)
: Toy segment: Various shots of the toys in their [[robot mode]]s.
: Notes: This commercial appears to represent an alternate continuity. Optimus Prime is implied to have created either combiners in general or just the Air Team in particular. The twenty second version of the ad features a different narrator with a slightly different spiel that doesn't mention Optimus creating the combiners/Air Team.
: ''Transformers, robots in disguise, they're more than meets the eye! Optimus Prime. Autobot leader and protector of universal freedom. In the heat of the Powerlinx Battles, he creates a new way to fight in the quest for energon. Enter the Air Team. An elite group of five Autobot heroes. Using the power of combination, they create the ultimate robot to fight the Decepticon threat. Transformers: Energon. You can join the Powerlinx Battles. Available now. Each sold separately. Batteries not included.''
{{-}}

==Cybertron==
Hasbro seemingly cut back on advertising quantity for ''Transformers: Cybertron'' with only two known full 30 second ads produced and three fifteen second ads, two of which were created by trimming down the thirty second Optimus Prime, Megatron and Starscream ads into different cuts. One was merely a shorter version of the full ad, while the other focused solely on Starscream. Quality however, was up with the use of a live action story segment in the first ad and a return to using diormas to highlight the toys in the second ad. Cartoon Network's advertising, which had featured Peter Cullen mostly by coincidence since he was one of the main Toonami narrators, leaned into that synergy for it's ads in [[2007]]. Presumably to help highlight and/or capitalize on his official return to the brand in that year's [[Transformers (film)|blockbuster film]], Cullen's narration would begin to consistently end with him reprising Optimus Prime's famous "[[Roll out]]!" command.

===2005===
==== Toys ====
[[File:Cybertron Large Figures Commercial.jpg|upright=1.1|thumb|And you thought Sari's [[AllSpark Key]] was impressive.]]
* '''Optimus Prime, Megatron, Starscream''' [https://www.youtube.com/watch?v=KezEaIGpXPc 30 sec], [https://www.youtube.com/watch?v=8S1trNHOirU 15 sec]

: Narration: Dramatic Guy
: Live-action segment: A kid runs down a laser-lit passageway with a frisbee-sized [[Cyber Planet Key]], which he uses to unlock a giant door, which opens to reveal a giant CG ''Cybertron'' [[Optimus Prime (Armada)|Optimus Prime]]!
: Toy segment: Two kids playing with the toys in a very strange empty room with a shiny floor, red, blue and yellow lights shining from slighty above floor level on one end and apparently a single white light on the other end so you can see the toys. Optimus Prime uses his Cyber Key Power to take down [[Megatron (Armada)/toys|Megatron]], but the giant [[Starscream (Armada)|Starscream]] has his own Cyber Key!
:''The key to a new Transformers world is in your hands! Transformers: Cybertron! NEW! Cyber Planet keys unlock hidden powers! Optimus Prime launches an attack to battle the evil Megatron, but the giant Starscream has his own Cyber Planet Key and won't go down without a fight! Unlock the power. Transformers: Cybertron. Sold separately, batteries not included, you can go to Transformers.com! Ask your parents first.''
:* '''Starscream''' [https://www.youtube.com/watch?v=AHjjDI-PGTo 15 sec] - Edited down from the previous commercial, with new narration focusing solely on Starscream.

==== Cartoon ====
*'''''Cybertron'' on Toonami''' [https://www.youtube.com/watch?v=ZNSt9LS_J54 30 sec]

: Animation: Various cartoon excerpts and a CGI scene of a Clyde explorer robot spray painting the ''Cybertron'' logo and airtime on a wall.
: Narration: TOM 3.0 ([[Steve Blum]])
: ''The destruction of Unicron has created a black hole, which threatens to swallow the planet.'' "Let's go!" ''Now the Autobots' only hope, is to find the ancient planet keys.'' "Prepare for battle!" ''But as usual the Decepticons aren't playing along.'' "Beat it, Megatron!" "Oh really?" ''Transformers: Cybertron. New episodes Saturdays at seven. Unlock the power.'' "Gotcha!" ''Only Toonami.''

*'''''Cybertron'' on the Kids' WB Aftertoons Show''' [https://www.youtube.com/watch?v=V0BMiHDdaE0 10 sec]

: Animation: Various cartoon excerpts, the [[Kids' WB]] rendering of the Warner Brothers' studio lot.
: Narration: [[Mr. Action]]
: ''Re-energize your weekdays with Transformers: Cybertron. All new Monday through Friday at four thirty. On the Kids' WB Aftertoons Show.''

===2006===
====Toys====
[[File:CybAd DarkcrumplezoneEvacDownshift.jpg|upright=1.1|thumb|Somehow more exciting than the TV show.]]
*'''Dark Crumplezone, Downshift, Evac''' [https://www.youtube.com/watch?v=PDjPB6tVX2o 30 sec], [https://www.youtube.com/watch?v=dD_luH2TVKc 30 sec with sweepstakes tag], [https://www.youtube.com/watch?v=2me-TcVwRas 15 sec]
: Animation: ''Transformers: Cybertron'' logo flips to Autobot sigil which flips to Decepticon sigil.
: Narration: Dramatic Guy
: Toy segment: A whole little plot plays out in an impressive-looking diorama environment. [[Crumplezone (Cybertron)|Dark Crumplezone]] steals a silver-bordered [[Earth]] Cyber Key! He transforms into [[alternate mode|vehicle mode]], uses the Cyber Key Power and races off with the heroic Autobots [[Downshift (Energon)|Downshift]] and [[Evac (Cybertron)|Evac]] in hot pursuit! Oh noes! Crumplezone shoves Downshift off the cliff-edge road they are racing on. Downshift is transformed and grabs Evac's rescue rope, then blasts Crumplezone into oblivion. The Key is saved!
: Notes: Oddly, and in contrast to previous commercials, [[Paul Oakenfold]]'s ''Cybertron'' [[theme song]] is not used. Instead, they appear to have reverted to the music used for the ''Transformers: Armada'' commercials. This is the first Transformers commercial to feature a diorama since the ''Beast Wars'' Transmetals commercials. An alternate 30 second version of this ad dedicates the last 10 to advertising the [[Get Your Key To Cybertron]] sweepstakes without actually naming the contest. For that matter, it provided few other details besides saying to go to Transformers.com.
:''Transformers: More than meets the eye! An evil Decepticon steals a powerful Cyber Key and changes modes to make his escape! And the heroic Autobots, Downshift and Evac, are in hot pursuit! But when the battle swerves out of control, only Transformers can change '''defeat''' into '''victory'''!. Each sold separately, actual change time will vary. Ask your parents to take you to Transformers.com!''

*'''Excellion, Wing Saber, Cannonball & Sky Shadow''' [https://www.youtube.com/watch?v=_RUBThyfQuU 15 sec]
: Animation: Brief snippet of CGI Cybertron turning with a ''Transformers: Cybertron'' logo on it.
: Narration: Dramatic Guy
: Toy segment: Another little plot plays out, this time in a well done military airport diorama. [[Excellion (Cybertron)|Excellion]] is chased down a tarmac by [[Cannonball (Cybertron)|Cannonball]] and [[Sky Shadow (Cybertron)|Sky Shadow]] while time is running out...for something. However Wing Saber is right behind them and shoots down Sky Shadow with his electronics, causing him to crash into a mound of dirt off to the side. Wing Saber then transforms and lands in front of Cannonball and Excellion, kicking the former away.
: Notes: Once again the Armada commercial music is used. This ad is the first (and so far only known) one to use the [[subline imprint|Primus Unleashed subline imprint]].
: ''Transformers! Excellion's one the run from a Decepticon double team and time's running out. But the Autobot Wing Saber has a new flight plan. To change defeat, into victory! Transformers: Cybertron. Each sold separately.Batteries not included.Actual change time will vary.''

===2007===
==== Cartoon ====
*'''''Cybertron'' marathon''' [https://www.youtube.com/watch?v=fJcabPf5QEQ 30 sec], [https://www.youtube.com/watch?v=OLWq-0At8X8 15 sec]
: Animation: Various cartoon excerpts.
: Narration: [[Peter Cullen]]
: ''All set to transform this summer?'' "Bring it on!" ''Well Toonami's got just the thing for you!'' "Brace yourselves!" ''Next Saturday at seven, we're giving you four back to back episodes of Transformers: Cybertron.'' "You still won't defeat me." "Try me." ''All you have to do, is sit there on your couch. It's the Transformers marathon. Next Saturday night from seven to nine. Roll out!'' "Right!" ''Only Toonami. On Cartoon Network.''

*'''Sneak peek after the ''Cybertron'' marathon''' [https://www.youtube.com/watch?v=QfSieHZvvb4 30 sec]
: Animation: Various Cybertron excerpts.
: Narration: Peter Cullen for the Cartoon Network section, unknown narrator for the movie disclaimer.
: Notes: This spot promoted a sneak preview of ''[[Transformers (film)|Transformers]]'' that aired after a Saturday marathon of [[Transformers: Cybertron (cartoon)|Transformers: Cybertron]]. Features several scenes from the movie, all of which were frequently used in promo spots.
: ''Can't wait to transform this summer?'' "Bring it on!" ''Well, Toonami's hooking you up VIP style.'' "That's a good thing right?" ''This Saturday night, we're showing you a bright and shiny sneak peak at the new Transformers movie, after the Transformers: Cybertron marathon. How's nineish for you? Let's roll out! Only Toonami. On Cartoon Network.'' ''Brought to you by Transformers. Rated PG-13. In theaters July 3rd.''

==Star Wars Transformers==
[[File:SW Transformers Commercial.jpg|upright=1.1|thumb|Now the space wizards are robots, too!]]
Star Wars Transformers advertising leaned heavily into the Star Wars themeing, using the same style as the regular Star Wars toyline ads of the time.

===2006===
* '''Darth Vader and Obi-Wan Kenobi''' [https://www.youtube.com/watch?v=ZwWHqkWJ1No 15 sec]
: Narration: 2006-2007 Guy.
: Toy segment: Two kids, one pseudo-dressed as a [[Sith]] Lord in a black hoodie and the other as a [[Jedi]] Knight in a beige polo and brown hoodie, play with [[Darth Vader]] and [[Obi-Wan Kenobi|Obi-Wan]] respectively.
: Notes: Features excerpts of Darth Vader from ''Episode IV: A New Hope'' and ''Episode V: The Empire Strikes Back''.
:"I have you now!" ''NEW! Star Wars Transformers. Mech mode or vehicle mode. The battle for the universe rages on!'' "Most impressive." ''Star Wars Transformers. Each sold separately. Actual change time will vary.''

[[File:SWTF Millennium Falcon Commercial.jpg|upright=1.1|thumb|Time to pull the wishbone!]]
* '''Millennium Falcon and Slave I''' [https://www.youtube.com/watch?v=HrbwqLTmuRA 30 sec]
: Narration: 2006-2007 Guy.
: Toy segment: Two unseen individuals demonstrate the play features of the [[Millennium Falcon]] and [[Slave I]] in front of a "Death Star interior" background.
: Notes: Features excerpts of [[Han Solo]] and [[Chewbacca]] in the Millennium Falcon from ''Episode IV: A New Hope'' and ''Episode V: The Empire Strikes Back''.
: ''Star Wars Transformers. The Slave-1 and the Millennium Falcon locked in combat. Suddenly the Slave I unleashes it's secret weapon, changing into the deviously destructive [[Boba Fett]] mech.'' "Oh yeah, watch this!" ''But the Millennium Falcon has a surprise of it's own, doubling it's power by changing into the heroic Han Solo and Chewbacca mechs.'' "Great shot kid, that was one in a million!" ''Star Wars Transformers. Millennium Falcon and Slave I sold separately.''

===2007===
[[File:SWTF Death Star Commercial.jpg|upright=1.1|thumb]]
* '''Death Star''' [https://www.youtube.com/watch?v=yr5UtgsUK9Y 30 sec]
: Narration: 2006-2007 Guy.
: Toy segment: An unseen individual demonstrates the toy's features in front of a space background.
: Notes: Features an excerpt of the [[Death Star]] destroying Alderaan from ''Episode IV: A New Hope''.
: ''Star Wars Transformers. The Death Star has the firepower to destroy entire planets. And now another top secret weapon you've never seen before. The Star Wars Darth Vader Death Star, with a light up super laser. But this Death Star has Transformers technology, changing into the massive Darth Vader mech.'' "Join me on the dark side." Now you can control the most devastating power in the galaxy. Star Wars Transformers Darth Vader Death Star. Actual change time will vary.''
{{-}}

==Attacktix==
A short lived tie-in with short commercials. No full 30 second ad has surfaced so far, only two slightly different versions of a fifteen second ad.

===2006===
[[File:Attacktix Commercial.jpg|upright=1.1|thumb|I don't know. I think Prime could take him.]]
* '''Attacktix Intergalactic Showdown''' [https://www.youtube.com/watch?v=oe9LDLUdJq8 15 sec]

:Narration: 2006-2007 Guy
:Toy segment: Group of kids battle with Star Wars and Transformers [[Attacktix]] figures upon a table top.
:"Optimus Prime beat Darth Vader? No. Way." ''Find out with Attacktix. New Transformers clash with Star Wars. You can pick your squad, pick your moves, and launch your attack in an intergalactic showdown. Who will be the last one standing? Attacktix battle figure game. Booster packs sold separately.''
:* '''Attacktix Intergalactic Showdown''' [http://adland.tv/commercials/hasbro-attacktix-battle-figure-game-star-wars-transformers-2006-15-us 15 sec] - Same as the previous commercial but with different toy footage, after the [[Megatron (Armada)/toys|''Cybertron'' Megatron]]/Darth Vader split screen, featuring Boba Fett, [[wikia:wookie:AT-RT|AT-RT]] and [[Omega Sentinel (Energon)|Omega Sentinel]]. Also has slightly different narration with "in an intergalactic showdown" replaced by the kids arguing "Star Wars!" "Transformers!".

{{-}}

==Transformers (2007) ==
Fitting for a blockbuster movie event, ''[[Transformers (film)|Transformers]]'' had an advertising campaign bigger than any other Transformers had gotten before.
{{main|Commercial/Transformers (2007)}}
{{-}}
==Animated==
''Transformers Animated'' continued the new diorama trend started by the Cybertron Dark Crumplezone ad, using city scape dioramas for all it's ads. It also continued the trend from ''Energon'' and ''Cybertron'' of using the cartoon theme song in the ads. Animation continued to be reduced, with only the first ad using anything beyond a clip of the logo from the cartoon intro.
===2007===
==== Cartoon ====
[[File:TFAnimatedTransformAndRolloutPremiereCommercial.jpg|upright=1.1|thumb|"Here I come to save the day!"]]
*'''''Transform and Roll Out'' premiere''' [https://www.youtube.com/watch?v=lYKMMX2gFLg 30 sec]
: Animation: Excerpts from [[Transform and Roll Out]].
: Narration: [[Peter Cullen]]
: ''Bumblebee. Optimus Prime.'' "Roll out!" ''Megatron. And more...'' "Wanna see action kid?" ''...like you've never seen them before!'' "We aren't programmed for this kind of action!" "Consider this an upgrade." ''The Transformers are getting a fresh start and we're kicking off the animated series with the premiere of the hour and half Transformers: Animated special. The day after Christmas at eight PM. They're more than meets the eye! Only on Cartoon Network.''

*'''Series premiere promo''' [https://www.youtube.com/watch?v=Uv7H05Byz6g 30 sec]

: Animation: Excerpts from [[Transform and Roll Out]], [[The Thrill of the Hunt]], and [[Along Came a Spider]].
: Narration: Peter Cullen
: ''The Transformers are getting their own brand new series.'' "Whoa!" ''Check out Bumblebee, Optimus Prime, Megatron and more in all new stories.'' "Optimus, look out!" ''All new action!'' "Evasive manuevers!" ''All new Transformers.'' "Not bad huh?" ''Transformers, the animated series, starting Saturday, January 5th at ten-thirty AM. They're more than meets the eye.'' "And I'm just getting warmed up!" ''Only on Cartoon Network.''

===2008===
==== Toys ====
[[File:Toycommercial-Animated01.jpg|upright=1.1|thumb|Bulkhead isn't small! He's just faaaar away.]]
*'''Wave 1 & 2 Voyagers and Deluxes''' [https://www.youtube.com/watch?v=o8G9qH5NfMQ 30 sec], [https://www.youtube.com/watch?v=B3Ocs3Hdt5I 15 sec]
:Animation: The logo screen from the cartoon intro and a cartoon excerpt of life in Detroit followed by [[Starscream (Animated)|Starscream]] swooping down and firing.
:Narration: [[Dynamic!]]
:Toy segment: Inside a city diorama, the evil Starscream prepares to attack. He has the help of evil Decepticons [[Blackarachnia (Animated)|Blackarachnia]] and... [[Lockdown (Animated)|Lockdown]]? Luckily, Optimus Prime, Bumblebee, Prowl, and [[Bulkhead (Animated)|Bulkhead]] are there to save the day. Notice how Bulkhead is SHORTER than 'Bee.
:Notes: Has an end tag advertising the 'Battle Begins' Optimus Prime/Megatron two-pack.
:''New Transformers Animated. In the future, humans and robots live in peace, but the Decepticons have come to destroy it all. Can anyone stop the sinister Starscream? Luckily, the city has new protectors. Optimus Prime, Bumblebee and the Autobots. They team up to take down the Decepticons and save the city. Transformers Animated. Each sold separately, actual change time will vary.'' ''Now you can see where it all started with the Optimus Prime/Megatron DVD and figure pack.

* '''Leader Megatron and Rollout Command Optimus Prime''' [https://www.youtube.com/watch?v=1aXyzrpB2eg 30 sec original], [https://www.youtube.com/watch?v=tv1HuBFFyPE 20 sec with Leader Class Bulkhead], [https://www.youtube.com/watch?v=CAUBeQj6xkM 15 sec, Prime only]
:Animation: The logo screen from the cartoon intro.
:Narration: Dynamic!
:Toy segment: Optimus Prime races through a city diorama to meet Megatron and show off his "amazing auto-spin technology!" gimmick.
:''Note'': An alternate 15 second version only features Rollout Command Optimus Prime. An alternate 20 second version of the commercial features Leader Class Bulkhead. ''And when Megatron attacks, '''Bulkhead''' is there for Autobot backup.''
:''Transformers Animated! Guarding the city is a twenty-four hour job for Optimus Prime, because the Decepticons can strike at any time. Megatron hungers for power.'' Megatron toy: "Where is the Allspark?" ''But Optimus rolls to the rescue with amazing Auto-Spin Technology! Now Rollout Command Optimus Prime gets ready for battle like never before!'' Optimus toy: "Bring it on!" ''One swing from his thundering Ultra Axe, and Megatron's down for the count. Thanks to new Rollout Command Optimus Prime. Transformers Animated figures sold separately. Actual change time will vary''

==== Cartoon ====
* '''YTV promo''' [https://www.youtube.com/watch?v=MfSaBAIKXCY 30 sec]
: Animation: Scenes of the [[Elite Guard]] arriving on Earth, [[Carmine Fanzone|Captain Fanzone]] standing by [[Optimus Prime (Animated)|Optimus Prime]], [[Sentinel Prime (Animated)|Sentinel Prime]] shaking the hand of [[Augustus Edsel]], and Sentinel as just a head.
: Narration: Edward Glen (as Sentinel Prime)
: Notes: The animation is re-soundtracked with comedic background music and new narration from Sentinel Prime introducing himself to Captain Fanzone and explaining why it has to be robots.
:''Greetings Earth creatures. We're from Cybertron and we have come here to improve your lives.'' "Why did it hafta be robots?" ''Because we robots are big and strong and we like humans. We offer fashion tips.'' "Can't, not my size." ''We can help with exercises. Push, push, and two more, and two more. We can really help you get ahead in life.'' "Hhhhha ha ha!" "You promised you wouldn't laugh!" ''Get it? '''Ahead'''? Heh heh, eugh. Transformers Animated. Saturday at 11. Anime Crunch.''

* '''YTV promo 2''' 
: Animation: Excerpts of [[Jazz (Animated)|Jazz]] swinging his nunchucks, [[Megatron (Animated)|Megatron]], [[Wreck-Gar (Animated)|Wreck-Gar]] & [[Lugnut (Animated)|Lugnut]], [[Sari Sumdac (Animated)|Sari]] & [[Bumblebee (Animated)|Bumblebee]] playing video games, Optimus Prime being sprayed in the face by water, Optimus Prime laughing at body-less Sentinel Prime, Bumblebee tapping his foot, Sentinel shaking the [[Augustus Edsel|mayor]]'s hand, Sari sneezing from a cold, [[Prowl (Animated)|Prowl]] and Bumblebee yelling "[[space barnacle]]s!" and Jazz recoiling in fear from Sari.
: Narration: Edward Glen
: Notes: The narrator talks about all the ways humans and Transformers are alike, using the animation as examples.

==== Other ====
[[File:Animated McDonalds Commercial Stunt McNugget.jpg|upright=1.1|thumb]]
* '''[[McDonald's]] Happy Meal toys''' [https://www.youtube.com/watch?v=yYEhwWDyyyM 30 sec]
:Notes: Ad starts with a segment titled "Stunt McNugget". A kid uses his Happy Meal milk bottle as mic while announcing the Stunt McNugget's attempt to jump a record seven apple slices. The Stunt McNugget, McNugget pierced on the end of straw with a helmet and cape attached, "flies" through a field with grandstands diorama the kids built from McDonald's food packaging and straws. Stunt McNugget overshoots and lands in dipping sauce, becoming "carmelized". The toy promo segment features kids playing with [[List of Transformers restaurant promotions|Animated Happy Meal Toys]] inside a giant, Happy Meal Box-shaped spaceship. Inexplicably, [[Optimus Prime (Movie)/toys|MOVIE Optimus Prime]] appears in the background.
:''Transformers toys change from vehicle to robot. There's one Transformers toy inside my McDonald's Happy Meal.''

*'''[[Transformers Animated: The Game]] teaser trailer''' [https://www.youtube.com/watch?v=HY2SRjOKaSA 55 sec]
: Animation: Various excerpts from the cartoon with stock licensing images mixed in.
: Narration: Unknown.
: Notes: The narrator gives some back story and describes the various game modes you can play to battle the dreaded Decepticons, led by Megatron and...Lockdown? Apparently he really is a Decepticon.
: ''Your mission orders have come in. Help the Autobots save New Droid City. Join the Autobot team on your Nintendo DS, and battle the dreaded Decepticons led by Megatron and Lockdown. Choose your favorite Autobot to play as. Like Optimus Prime, Bumblebee, Bulkhead or Prowl. You can also play driving mode where you and the Autobot team race through the motorways in a face paced driving game. Or use teamwork to solve puzzles while fighting the enemy in combat puzzle mode. Plus, content you must unlock to see during your mission. '''Now''' you know your mission, grab your DS, join the team. Only available on Nintendo DS.''

*'''[[Transformers Animated: The Game]] trailer''' [https://www.youtube.com/watch?v=_5UsUoCSIy0 1:07]
:Notes:Various excerpts of gameplay and animation from the game are shown, interspersed with text narration and voice over clips from Megatron, Bumblebee, Optimus Prime, and Prowl.
:"The time has come to take back Cybertron." [In this time of war] "Ha ha ha ha ha ha." [Victory] [Depends on teamwork] "Bumblebee to Prime, Bumblebee to Prime!" "Nice teamwork Autobots!" [Choose your Autobot] "Autobots, attack!" [Combine your powers] "Your turn Bumblebee." "Outta my way!" [Race against the enemy] "Initiating pursuit." "Fastest thing on wheels comin' through!" "Whoohoo, yeah!" [Battle Megatron] "Decepticons will rise again." "It's still three against one Megatron!" [The fate of Earth and Cybertron] [Is in your hands] "Cybertron, here I come!" [Transformers Animated The Game] [Coming October 2008]

===2009===
====Toys====
[[File:AnimatedJetfireandJetstormCommericalframes.jpg|upright=1.1|thumb|This is ''not'' the only trace we have of this commercial.]]
* '''[[Safeguard (Animated)|Jetstorm and Jetfire]]''' [https://www.youtube.com/watch?v=6bcDgh5krZk 30 sec]
:Animation: The logo screen from the cartoon intro.
:Narration: Dynamic!
:Toy segment: Jetfire and Jetstorm fly through a city diorama before transforming and combining.
: ''Transformers Animated. The new Autobot Elite Guards have arrived! Jetfire and Jetstorm. Twin brothers that go from jet '''to''' robot. But these heroes also have the power to combine, into the unstoppable Autobot, Safeguard. Double the strength, double the power! Keeping Earth safe from the Decepticons! Transformers. Actual change time will vary.''

====Cartoon====
*'''''TransWarped'' premiere''' [https://www.youtube.com/watch?v=kNslpFyD0Ag 30 sec]
: Animation: Excerpts from [[TransWarped]]
: Narration: [[Saturday Crush Zone]]
: ''Saturday Crushzone brings you a world premiere movie event. Transformers Animated: Transwarped.'' "This should be fun." ''When a traitor among the Autobots threatens to bring down Cybertron...'' "We...can't let that happen, can we?" ''You'll get more than one episode can hold.'' "You'll have to get past me first!" ''More than you bargained for.'' "Be careful what you wish for." ''And more than meets the eye.'' "Transform and roll out!" ''Saturday Crushzone presents Transformers Animated: Transwarped. Next Saturday at eight on Cartoon Network.''
{{-}}

== Transformers: Crossovers ==
Not much is known about the advertising of ''[[Transformers: Crossovers]]''. To date, only one fifteen second ad for the first wave of [[Marvel Comics|Marvel]] toys has surfaced online.
=== 2008 ===
[[File:Marvel Crossovers Commercial.jpg|upright=1.1|thumb]]
* '''Marvel Wave 1''' [https://www.youtube.com/watch?v=_W4hAWB2U-M 15sec]
: Animation: Cyber-mechanical drums grab an image of the Marvel logo with normal versions of the heroes drawn above it and flip the image, turning into a Marvel Crossovers version of the same.
: Narration: Unknown.
: Toy segment: [[Spider-Man]], [[Iron Man]] and [[Hulk]] are chasing [[Venom (Marvel)|Venom]] through a rocky canyon diorama before Venom spins out in front of a fence. Cut to a still of Spidey and Venom in robot mode. Then the drums reveal a set of three view screen panels showing steps of Spider-Man's transformation. Jump cuts to the same three panel layout are done for Venom, Iron Man and The Hulk in succession. Back in the canyon, a camera briefly pans around a scene of Venom in a face off with the three heroes.
: ''Marvel Transformers Crossovers. The power to convert from vehicles to Marvel superheroes. The Spider-Man motorbike...and Venom muscle car. The Iron Man jet armor and the Hulk tech tank. Here come the first Marvel Transformers Crossovers ever. Each sold separately, actual change time may vary.''
{{-}}

==Revenge of the Fallen==
Another blockbuster film (in scope at least), ''Transformers: Revenge of the Fallen'' got the heaviest push of any Transformers advertising campaign ever. It surpassed the orignal live action film's media blitz in every measure besides the number of film trailers.
{{main|Commercial/Revenge of the Fallen}}

==[[BotCon]]==
The one-time official US Transformers convention aired commercials in the market of whatever city the convention was being held in that year. This was in order to drum up business beyond that of the diehard fans making their yearly pilgrimage. Additionally, they hired fan creators [[DR.SMOOV]] and [[Randall Ng]] to produce CGI shorts to promote the convention online. These shorts typically featured ''The Transformers'' characters in their original forms (sometimes based on modern toys of those forms), though occasionally other characters would show up.

* Online Promos:
: "[[BotCon 2009: Join the Elite Guard!]]"
: "[[BotCon 2009!]]"
: "[[BotCon 2010 - Generation 2: Redux]]"
: "[[BotCon 2010 Promo]]"
: "[[Mega Spice -- The Transformer Your Fan Could Be Like]]"
: "[[Who is the Greatest Starscream Of All Time?]]"
: "[[BotCon 2012: Figure Reveal!]]"
: "[[Blaster VS Soundwave 2013]]"

[[File:BotCon 2009 Commercial.jpg|upright=1.1|thumb]]
* '''BotCon 2009''' [https://www.youtube.com/watch?v=M7QTxBPJ1a8 30 sec]
: Narration: Unknown.
: Notes: Footage recorded at previous conventions plays while our narrator tells us about all the things we can see and do at [[BotCon 2009]]. The footage used was taken at [[BotCon 2006]] and [[BotCon 2007]]. One clip features [[Aaron Archer]] sitting at the Hasbro booth handing an unseen item to an unseen fan.
: "Attention Autobots and Decepticons!" ''Get ready to roll out as the Transformers annual BotCon convention is coming to Pasadena. See actual movie vehicles and thousands of Transformers toys. Meet the designers of the Transformers toys and other special guests. Compete in exciting Transformers activities. Kids twelve and under get in free with an adult. The first one hundred kids get a free Transformers toy. Join us May 30th and 31st at the Pasadena Convention Center. Visit BotCon.com for more info.'' "Transformers roll out!"

[[File:BotCon 2011 Commercial.jpg|upright=1.66|thumb|Truth in advertising.]]
* '''BotCon 2011''' [https://www.youtube.com/watch?v=ymiplZCsmqs 30 sec]
: Narration: Unknown.
: Notes: Footage recorded at previous conventions plays while our narrator tells us about all the things we can see and do at [[BotCon 2011]]. The footage appears to come from both the 2009 convention and [[BotCon 2010]]. Among the various clips is one featuring [[Roberto Orci]] and [[Alex Kurtzman]] at a panel from BotCon 2009. Correcting an oversight from the previous ad, this one has a clip of attendees doing what FunPub BotCon attendees do best: waiting in line.
: ''Calling all Transformers fans. The Transformers annual BotCon convention is coming to the Pasadena Convention Center June 4th through June 5th. Come be a part of one of the largest gatherings of Transformers fans ever. Tons of Transformers activities. Get the inside scoop on the newest Transformers products. Meet the designers of the Transformers toys and other special guests. Kids four and under get in free. Visit BotCon.com for more info. Transformers, roll out.''
{{-}}

==War for Cybertron==
The [[Transformers: War for Cybertron (games)|''Transformers: War for Cybertron'' videogame]], like most modern major game releases, had several trailers released for it. These include a cinematic trailer, a gameplay trailer, a multiplayer trailer and a trailer produced for {{w|E3}}.
===2009===
[[File:WFC One Shall Stand Trailer.jpg|upright=1.66|thumb|IT'S MECHAGODZILLA, AND HE'S GOT....glowing chest lights?]]
* '''Teaser Trailer''' [http://v.wordpress.com/wp-content/plugins/video/flvplayer.swf?ver=1.11&guid=kV2PWlEi 50 sec]
: Notes: A brief trailer showing a transmission from [[Cybertron (planet)|Cybertron]] before first contact with [[Earth]]. [[Optimus Prime (WFC)|Optimus Prime]] speeds into battle, transforms in mid-air and charges with his fellow Autobots - slicing a Decepticon in half - and stopping as [[Omega Supreme (WFC)|Omega Supreme]] launches his energy weapon.
: [Recovered Transmission] [Source: Satellite Alpha Centauri Cybertron] [Transmission Date: Prior To First Contact With Earth] [Transmission Broken...] [Recover All Transmissions At TransformersGame.Com]

* '''One Shall Stand Trailer''' [https://www.youtube.com/watch?v=QFZrL0x63c8 2:13]
: Notes: Optimus Prime tells the story of the Transformers' war on Cybertron while a battle takes place between the opposing sides. He then comes to the rescue of a group of Autobots under attack by [[Skywarp (WFC)|Skywarp]]. Prime laments the war while [[Megatron (WFC)|Megatron]] feels the war is necessary. Their discussion of the war continues as individuals on both sides continue to fight. Eventually, the two factions form unified fronts and charge towards each other. The trailer ends just as Prime and Megatron start to clash. Narrated by [[Peter Cullen]] as Optimus Prime. The battle depicted in this trailer is the one shown in the transmission from the teaser trailer. This is the main trailer for the game.
: ''Cybertron. Our home. For generations it has been a peaceful world. Until pride and a lust for power, divided us. Now we fight. Enemies, who were once our brothers. Our tragic war has ravaged Cybertron.'' "It is a necessary war to return us to glory." "The Autobots will never sacrifice freedom." "The Decepticons will bring this world to order." "Our defeat would mean the end of everything." "My victory will mark a brilliant new beginning!" "One shall stand." "One shall fall."

[[File:WFC Gamplay Reveal Trailer.jpg|upright=1.66|thumb|The Axeman Cometh.]]
* '''Gameplay Reveal Trailer''' [https://www.youtube.com/watch?v=vC3fuBy-NJ8 1:35]
: Narration: Peter Cullen and text narration
: Notes: Optimus Prime tells us that Cybertron has never seen war until now and declares that the Autobots must stand as one against the Decepticon army.
: [Cybertron: Prior to first contact with Earth] ''Our home, Cybertron, has never felt, the wrath of war. It has never faced extermination, until now. Megatron and his forces will destroy this world and spread their tyranny throughout the galaxy. We must stand against this army as one.'' "Autobots, roll out!" [Experience the beginning] [Fight to the end]

* '''Multiplayer Character Trailer''' [https://www.youtube.com/watch?v=Bpn-TukQiSg 1:21]
: Narration: Text narration only
: Notes: The ability to create a custom multiplayer character and battles featuring such characters are heavily featured amongst other multiplayer footage.
: [Create your Transformers character] [Wage war online] [Become] [The Ultimate] [Weapon]

* '''Multiplayer Overview Trailer''' [https://www.youtube.com/watch?v=5aAxxAJOMt8 1:37]
: Narration: [Peter Cullen] and text narration.
: Notes: The game's various multiplayer modes are demonstrated as Optimus Prime names each one of them.
: [Wage war online] "Our victory is assured!" "Autobots never admit defeat." ''Team Deathmatch.'' ''Conquest.'' "Decepticons, attack!" "Rauuuuuughhauugh!" "Grenade!" "Incoming!" "Rauugh!" "Meet your maker Decepticon!" "Autobots win the match!" ''[[Countdown to Extinction (episode)|Countdown to Extinction]]'' "And stay down!" "Decepticons have the bomb!" "Target eliminated." "Gotcha!" "Raugh! Bomb planted!" "Decepticons win the match!" [Become the utlimate weapon]

* '''E3 2010 Trailer''' [https://www.youtube.com/watch?v=wHP3jOzxUrc 1:33]
: Narration: Text narration only
: Notes: Various game scenes are shown as Optimus Prime and Megatron argue over whether the Autobots should leave Cybertron or stay and fight.
: "We have the power to put an end to what remains of the Autobots!" "Our defeat would mean the end of everything." "Take your Autobots and leave Cybertron forever!" "This is our home Megatron. We will stay. We will fight. And we will win." [Fight to the end] [In the war] [That started it all] [Become the ultimate weapon]

[[File:WFC Gamestop Commercial.jpg|upright=1.66|thumb|''So I walked in the room, held mah '''BOOMBOX''' high, And what happened next will blow your mind!'']]
* '''Gamestop Exclusive TV spot''' [https://www.youtube.com/watch?v=HtyYt7oRMhs 30 sec]
: Narration: Unknown.
: Notes: [[Shockwave (WFC)|Shockwave]] arrives to the location of Megatron, [[Soundwave (WFC)|Soundwave]] and [[Starscream (WFC)|Starscream]] prompting Megatron to take off and leave Shockwave in charge. Pleased by Megatron's decision, Shockwave takes this opportunity to order Soundwave to transform into boombox mode and play music for him to shoot Autobots by. His choice of song? "[[The Touch]]"! Starscream is not enthused by this and asks "Why this song?". Shockwave replies that when Starscream's hit percentage exceeds Shockwave's then he can choose the soundtrack. Shockwave's Autobot blasting is ''in time'' to the song! Shockwave's voice is provided once again by [[Corey Burton]].
: Megatron: "Shockwave, you're in charge now." Shockwave: "Excellent." Starscream: "<sigh> Again?" Shockwave: "Soundwave, transform." Soundwave: "Affirmative." <transforms and starts playing ''The Touch''> Starscream: "Why this song?" Shockwave: "When your hit percentage exceeds mine, you may choose the soundtrack!" ''Unlock the Decepticons' second in command, Shockwave, only when you preorder Transformers: War for Cybertron at Gamestop. Power to the players. Rated T for Teen.''

* '''DLC Trailer''' [https://www.youtube.com/watch?v=yqbQl4N5JME 1:00]
: Notes: Gameplay footage of the DLC soundtracked to [[Stan Bush]]'s ''[[Till All Are One (Transformers Theme)|Till All Are One]]''.
: [Onslaught] [Scattershot] [Shockwave] [Jazz] [Demolishor] [5 New Characters] [4 New Multi-Player Maps] [New Map and Character Pack Available 07.27.10]
: Errors: Scattershot is seen attacking Autobots, and Jazz and Silverbolt are seen in District, a Decepticon map.
{{-}}

==2010 Transformers toyline==
This was the first time an entire Transformers toyline was advertised without there being some type of media directly tied to it. Since the toyline was a mishmash of styles, it only makes sense that the commercials were a bit of a stylistic mismash as well. They generally stuck to the idea of showing off the toys in outdoor cityscape dioramas, except for the Reveal the Shield ad that opted for a spaceship wreckage type diorama, but the graphical transitions and narrative styles varied considerably.
===2010===
[[File:PCC commercial.jpg|upright=1.4|thumb|It's time to duel!]]
* '''[[Power Core Combiners]]''' [https://www.youtube.com/watch?v=vxLrS3XwIaA 30 sec], [https://www.youtube.com/watch?v=GI5w_Ql1LdE 15 sec]
: Narration: [[2006-2007 Guy]]
: Toy segment: [[Huffer (PCC)|Huffer]] and [[Smolder (PCC)|Smolder]] seem to fly by buildings in robot mode while side-by-side in their own camera shots. Then [[Skyburst (PCC)|Skyburst]] flies to his drones before transforming, first to robot mode and then to combiner torso mode, in order to demonstrate [[Power Core Combination]]. [[Bombshock (PCC)|Bombshock]] combines with his drones and other Power Core Combiners are shown in their combined forms.
: ''Power Core Combiners! The battle between the Autobots and Decepticons is changing! New combiner technology lets a commander lead his Power Core drones OR combine forces with them to create a Bigger, BADder, BOT! With Power Core Combiners, the battle is always changing! More robots! More possibilites! More power at your command! Power Core Combiners.''

* '''Leader Starscream and Optimus Prime''' [https://www.youtube.com/watch?v=Vdu-6NGC2sg 30 sec], [https://www.youtube.com/watch?v=eQ1I2qEIZKA 15 sec]
: Narration: 2006-2007 Guy
: Toy segment: [[Starscream (Movie)/toys|Starscream]] is located and hunted down by [[Optimus Prime (Movie)/toys|Optimus Prime]], [[Bumblebee (Movie)/toys|Bumblebee]] and [[Sideswipe (Movie)|Sideswipe]].
: Notes: The toy segment is followed by a plug for the [[Hunt for the Decepticons]] online game.
: ''NEW! Transformers: Hunt for the Decepticons! Starscream has been located on Earth, preparing to attack. And the Autobots need your help to hunt him down. You can look for codes in specially marked packages. Enter them at Transformers.com, then hunt, locate and battle the Decepticons! Together, you and the Autobots have the power to stop Starscream! Transformers: Hunt for the Decepticons. Each sold separately. Change time may vary. Ask a parent before going online.''

* '''Battle Ops Bumblebee''' [https://www.youtube.com/watch?v=TtlT_JtH42I 30 sec], [https://www.youtube.com/watch?v=n94lcULZGGU 15 sec]
: Animation: Bumblebee flipping his mask down and looking at the camera for the introduction, Bumblebee continuing to look at the camera for the end.
: Narration: 2006-2007 Guy
: Toy segment: A four-way split screen shows clips of Bumblebee in all four of his modes, with one mode per quadrant. The quadrants then pull to the exterior to reveal a full size clip of his Guardian vehicle mode, followed by his Battle vehicle mode as the narrator begins to describe the four modes. He continues as a pair of hands transforms Bumblebee to his two robots modes and demonstrates the electronics for both modes.
: ''NEW! Battle Ops Bumblebee is a four in one warrior. Racing into action with two vehicles modes! Guardian and Battle! Bumblebee stands tall, converting into supersized robot guardian!'' Bee toy: "I will protect you." ''But when the Decepticons attack...'' Bee toy: "Shields down." ''...he powers up, ready to fight in battle mode!'' Bee toy: "Let's rock!" ''Four modes, one powerful Autobot! New Battle Ops Bumblebee! Change time may vary.''

[[File:2010 McDonalds Commercial.jpg|upright=1.4|thumb]]
* '''McDonald's Happy Meal''' [https://www.youtube.com/watch?v=2NETH0bv_FY 15 sec TF segment only]
: Notes:Three kids, one has curly hair, one has long hair and one has short hair, sit at a kitchen table eating their [[McDonald's]] Transformers Happy Meals. The curly-haired kid gets up to leave and declares "Bumblebee is gonna guard my McNuggets. If you take anything, he'll blast you back to Cybertron!". His friends call his bluff and, much to their surprise, find themselves floating in space.
: "Bumblebee is gonna guard my McNuggets. If you take anything, he'll blast you back to Cybertron!" "Yeah, right." ''You can take on the Decepticons with Transformers action figures. There's one inside your McDonald's Happy Meal.'' "I thought he was kidding."

* '''Reveal the Shield''' [https://www.youtube.com/watch?v=2ImjgEnXV8s 30 sec]
: Narration: Unknown.
: Toy segment: [[Cyclonus (G1)/toys|Cyclonus]], [[Lugnut (TF 2010)|Lugnut]] and [[Hot Rod (G1)/toys|Rodimus]] strike dynamic poses in a poorly lit area resembling spaceship wreckage while the narrator provides the backstory. The spot ends with Rodimus, [[Grapple (G1)|Solar Storm Grappel]] and [[Jazz (G1)/toys|Autobot Jazz]] stare down Cyclonus, Lugnut, ...and [[Tracks (G1)|Turbo Tracks]]? This must be [[Total War!|total war]].
:Notes: To be fair, Tracks being with the Decepticons does play into the whole unknown allegiance gimmick.
: ''New Transformers are arriving on Earth, to join the battle. Each one scans a unique vehicle form and brings new powers to the fight. But whose side are they on? Autobot or Decepticon? It's up to you to discover their alliegance. Reveal the Shield and find out.''

== Speed Stars ==
Being a new format for Transformers, Speed Stars ads made sure to point out that these toys were found in the ''vehicle'' aisle.
=== 2010 ===
[[File:Stealth Force Prime Ad.jpg|upright=1.4|thumb]]
* '''Stealth Force Optimus Prime''' [https://www.youtube.com/watch?v=HufDT8lmUX8 20 sec]
: Animation: Optimus Prime driving out from behind the [[Speed Stars]] logo.
: Narration: Dynamic!
: Toy segment: [[Optimus Prime (Movie)/toys|Optimus Prime]] patrols a city street in Stealth Mode before switching Battle Mode to take on [[Megatron (Movie)/toys|Megatron]]. He is then joined as he speeds down the street by [[Bumblebee (Movie)/toys|Bumblebee]] and [[Inferno (G1)|Inferno]].
: ''Introducing Speed Stars. Optimus Prime patrols the streets in stealth mode. And with a push of a button, he shifts into battle mode. Ready to take on Megatron! Speed Stars Transformers are gearing up and taking the battle to the road. New Speed Stars Transformers. Each sold sepearately, in the vehicle aisle.''

* '''Bumblebee Track Set''' [https://www.youtube.com/watch?v=yvZT7CngRJk 20 sec]
: Narration: Dynamic!
: Toy segment: A kid plays with Bumblebee, having him zoom along his track set on a mission with an undisclosed purpose.
: Notes: A clip from ''[[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]]'' of Optimus Prime decking Megatron is used to help highlight the set's smashable Megatron figure.
: ''Introducing Speed Stars. Bumblebee's on a mission, in the new Bumblebee Track Set. Launch into action. Crank it up! Max out the speed and defeat Megatron.'' Kid: "Yeah!" ''The new Speed Stars Transformers Bumblebee Track Set. Comes as shown. In the vehicle aisle.''

==Prime==
{{main|Commercial/Prime}}

==Dark of the Moon==
The third entry in the live action movie franchise, ''Transformers: Dark of the Moon'' had a hefty ad campaign like it's predecessors.
{{main|Commercial/Dark of the Moon}}

==Kre-O==
Kre-O flipped the animation/toy segment proportion of previous Transformers ads around. It focused almost entirely on CGI animation of the building sets, with only brief segments of the actual bricks being assembled and disassembled in fast motion. Kre-O's animation snippets started with straight forward action scenes. Beginning with the "[[The Great Brick Giveaway]]" contest ad however, they shifted to being more comedic with the Decepticons being depicted as largely hapless. It resulted in some of the most memorable Transformers ads since Beast Machines.

=== 2011===
[[File:Kre-oTransformersTeaserTrailer.jpg|upright=1.66|thumb]]
* '''KRE-O Transformers teaser trailer''' [https://www.youtube.com/watch?v=PcsNMTqpBAE 30 sec]
: Animation: CG Kre-O Transformers duke it out.
: Narration: [[KREO-O Deep Voice]].
: Notes: Uploaded [[June 30]], [[2011]]. Bumblebee's voice is not provided by [[Dan Gilvezan|any]] [[Mark Ryan|of]] [[Bumper Robinson|his]] [[Johnny Yong Bosch|previous]] [[Nicole Dubuc|voice]] [[Will Friedle|actors]]. In fact it sounds similar to the voice {{w|Seth Green}} uses for {{w|Family Guy|Chris Griffin}}.
:'' They came to our world... [[Commercial/Transformers (2007)|most have come to destroy us... some have come to protect us...]] and now there's a whole new way to battle, because the Transformers have never been built like this. New K-Reo Transformers. The Transformers battle has never been bigger.'' [[Bumblebee (Kre-O)|Bumblebee]]: "Never been smaller either." ''The battle begins at KRE-O.com. As your parents before going online.'' "KRE-O!"

* '''KRE-O Transformers A''' [https://www.youtube.com/watch?v=24hYu-2CT5w 30 sec], [https://www.youtube.com/watch?v=24hYu-2CT5w 30 sec alternate]
: Animation: Same as the teaser trailer.
: Narration: Unknown.
: Toy segment: The Bumblebee set is assembled, disassembled and reassembled.
: Notes: Very similar to the trailer, but with a different narrator, a slightly different narrative and an added toy segment briefly showing the Bumblebee set being built and rebuilt in fast motion. An alternate version of the ad has the same animation and narrative script but spoken by a different narrator.
: ''New KRE-O Transformers construction sets. They came to our world...most have come to destroy us...some have come to protect us... The Transformers are BUILT. TO. BATTLE. New KRE-O Transformers. Build in robot mode, rebuild in vehicle mode. And race to the next battle! New KRE-O Transformers construction sets. Each sold separately.'' "K-REO!"

* '''KRE-O Transformers Online Exclusive''' [https://www.youtube.com/watch?v=PMYBJgfaAww 30 sec]
:Uploaded June 30, 2011.
: Animation: [[Starscream (Kre-O)|Starscream]] and [[Megatron (Kre-O)|Megatron]] battle [[Optimus Prime (Kre-O)|Optimus Prime]], [[Ratchet (Kre-O)|Ratchet]] and Bumblebee in the desert. The action scenes have scenes of the Bumblebee KREO set building itself and coming to life interspersed between them.
: Narration: KRE-O Deep Voice
:[The action builds...] [When you build!] ''The battle begins at KRE-O.com.'' "KRE-O!"

* '''KRE-O Transformers B''' [https://www.youtube.com/watch?v=dLkidGBGqGE 30 sec]
: Animation: [[Starscream (Kre-O)|Starscream]] and [[Megatron (Kre-O)|Megatron]] battle [[Optimus Prime (Kre-O)|Optimus Prime]], [[Ratchet (Kre-O)|Ratchet]] and Bumblebee in the desert. The action scenes have scenes of the Bumblebee KREO set building itself and coming to life interspersed between them.
: Narration: Unknown,
: Notes: Similar to the online exclusive with different narration. The narrator tells a whopper by saying "You've never been able to build Transformers in bricks before." [[Built to Rule!|AHEM]].
: ''New KRE-O Transformers building sets. You've never been able to build Transformers in bricks before. '''Now''', you can build Optimus as a vehicle and rebuild him as a robot, to take out the Decepticons. Rebuild Bumblebee from a robot to a vehicle, to chase down the enemies and launch a full out attack. Build your favorite Transformers character with new KRE-O Transformers building sets. Each sold separately.'' "KRE-O!"

* '''[[The Great Brick Giveaway]]''' [https://www.youtube.com/watch?v=7TZOYGgc3hw 30 sec]
: Animation: Optimus Prime walks through a desert and up to a huge stack of boxed KRE-O Transformers sets. As he walks, he tells us about the contest and dispenses with attacks from Starscream, Megatron and Shockwave in succession. Bumblebee talks about the contest rules in front of a flat screen monitor, on top of the giant stack of boxes.
: Narration: Unknown actors as Optimus Prime and Bumblebee. The actor for Bumblebee is the same from the previous KRE-O ad.
: Optimus: ''It's a great brick giveaway at KRE-O.com! And there's a chance to win one prize every hour for six straight weeks! That's one thousand KRE-O construction sets!'' Bumblebee: ''With your parents' permission visit KRE-O.com for official rules. No purchase necessary, many will enter, few will win.'' "KRE-O!"

=== 2012 ===
[[File:KreoBattleForEnergonCommercial.jpg|upright=1.66|thumb]]
* '''"Battle for Energon" building set''' [https://www.youtube.com/watch?v=gADgqYuCH8U 30 sec]

: Animation: [[Tank Driver]] steals a shard of [[Dark Energon]] being held inside a bank. He is chased out by [[Security Officer (Kre-O)|Security Officer]] and runs into the foot of Megatron, knocking him onto his back. Megatron grabs the Dark Energon shard, but Tank Driver hangs on, even with energy beginning to radiate from the crystal. Megatron gets decked by Optimus Prime. Somewhere else in the city, Optimus Prime speeds through an intersection and carelessly rams Megatron in his tank mode while a [[human]] watches from the nearby sidewalk. The collision results in an explosion which forces the human to flee from projectile debris. Optimus and Megatron then duke it out in robot mode, with humans fleeing the scene. A kick to Megatron's face allows Prime to recover the dark energon. Kreon Optimus throws Kreon Megatron behind bars with Tank Driver occupying an adjacent cell.
: Narration: [[Dynamic!]].
: Toy segment: Sped up footage of the Prime and Megatron sets being built into robot form, torn down and then rebuilt into their vehicle forms.
: Notes: Uploaded [[October 30]], [[2012]].
: ''NEW. KRE-O Transformers building sets. The dark energon has been stolen. By Megatron. And only Optimus Prime can stop him! You can build these Transformers in robot mode. '''Or''' rebuild them in vehicle mode. Taking the Transformers battle to the streets! It's Megatron versus Optimus Prime in the Battle for Energon! New KRE-O Transformers building sets. With Optimus Prime, Megatron, and new Kreon figures.'' "KRE-O!"

=== 2013 ===
The 2013 Kre-O Transformers building sets were tied into the ''Transformers Prime: Beast Hunters'' subline. No other Kre-O ads are known to have been produced that year.

* '''KRE-O Transformers Micro Changers and Combiners Construction Sets''' [https://www.youtube.com/watch?v=s1-TXSPhsy0 30 sec], [https://www.youtube.com/watch?v=cuVNtDTnmmE 15 sec]
: Animation: A huge Kreon battle takes place on a lightly forested field. [[Springer (G1)|Springer]] takes down [[Ripclaw]]. [[Silverbolt (G1)|Silverbolt]] pounds [[Swindle (G1)|Swindle]] into parts, then blasts [[Tantrum (G1)|Headlock]]. This happens just before [[Scorch (G1)|Singe]] drives up, then transforms and leaps into a corkscrew spin, ending with a missile blast. Someone with a high pitched voice: (in dismay) "No, they're combining!" The Combaticons and Predacons combine. A blue generic, Springer, [[Warpath (G1)|Warpath]], and Singe are chased by [[Predaking (G1)|Predaking]] and [[Bruticus (G1)|Bruticus]]. This causes the generic and Warpath to run into each other and Silverbolt, of all bots, to complain that the combiners are showoffs. Ripclaw torches Springer's backside.
: Narration: Unknown.
: Toy segment: A pan through half of the Wave 1 Microchangers plus Silverbolt and [[Fireflight (G1)|Firestrike]]. Fast motion transformation of Singe, Springer, [[Bludgeon (G1)|Bludgeon]], and [[Airachnid (Prime)|Airachnid]] to vehicle mode. Fast motion combination of the Predacons and Combaticons into Predaking and Bruticus, respectively. A pan through various Preview Wave, Wave 1, and Combiner Microchangers.
: Notes: Uploaded [[March 19]], [[2013]]. Silverbolt is not voiced by [[Charlie Adler]]. Involved in the mega battle scene are a number of duplicates, presumably due to the cost of working up a whole bunch of different CGI models. The scene includes two each of [[Spinister (G1)|Spinister]], [[Headstrong (G1)|Torox]] and [[Tantrum (G1)|Headlock]], three each of Ripclaw (one without wings), Springer, and [[Brawl (G1)|Brawl]], four [[Divebomb (G1)|Divebomb]]s, ''five'' Warpaths and '''''six''''' each of Silverbolt and Singe. Know that, surprisingly, there's only one [[Razorclaw (G1)|Razorclaw]].
: ''New from KRE-O! Transformers: Microchangers!'' "Catch ya on the flip side!" "Yeah!" ''You can build new Microchangers as robots, or rebuild them as vehicles for battle.'' "You're nothing!" "No, they're combining!" ''Watch out for all new combiners! Microchangers Combiners build together, into colossal Transformers robots!'' "IIIIII got them. I got them!" "Showoffs!" ''Collect them all and build your battle at KRE-O.com! Ask a parent first. All new KRE-O Microchangers and Combiners. Each sold separately.'' "KRE-O!" "Ow ow ow ow ow ow!"



=== 2014 ===
All of the 2014 Kre-O building sets were tied into that year's live action movie, ''[[Transformers: Age of Extinction (film)|Transformers: Age of Extinction]]''. As such all of that year's Kre-O advertising focused on those sets and the limited amount of non-AOE Kre-O product did not receive ads. There was a generic Kre-O ad however, which featured both the Transformers and Dungeons & Dragons Kre-O themes.

*'''K-REO: Build With Attitude''' [https://www.youtube.com/watch?v=i5HMXAS4vqs 30 sec]
: Animation: Excerpts from previous Kre-o Transformers and Dungeons & Dragons ads.
: Narration: Unknown.
: ''In a world...built out of small plastic bricks...'' "Hit the bricks bud!" ''K-REO! Brings you an exciting way to build and play!'' "Time to build up!" ''From the robots of KRE-O Transformers, who are always armed and ready for a fight, to the orcs of KRE-O Dungeons & Dragons who find new ways to battle. Look for more Kreon videos and games at K-REO.com. Ask a parent first. K-REO, build with attitude.'' "K-REO!"

{{main|Commercial/Age of Extinction#Dino Force}}

=== 2015 ===
* '''Battle Changers''' [https://www.youtube.com/watch?v=7h20AJOLLzw 15 sec]
: Animation: Autobot logo built from Kre-O bricks. Grimlock finds out, to his surprise, that "With new Kre-o Battle Changers, you can build and convert!". Grimlock pauses from bashing Decepticons to test the claim by switching Bumblebee between modes until he breaks in half. Bumblebee reacts with audible disappointment: "Aw man!".
: Narration:
: Toy segment: Fast motion assembly and conversion of Bumblebee.
: Notes: Bumblebee is voiced by his usual unknown KRE-O voice actor. Grimlock is voiced by an unknown actor taking inspiration from [[Gregg Berger]]'s portrayal. The ending "KRE-O!" yell is handled by Grimlock this time instead of Bumblebee. We're guessing Bee was beside himself.
: ''With new KRE-O Battle Changers you can build '''and''' convert!'' "Me can? Robot! Car! Robot! Car! Robot!" "Aw man!" ''Build! Convert. And kick butt with new KRE-O Transformers Battle Changers. Each sold separately.'' "KRE-O!"

==Rescue Bots==
Rescue Bots brought back musical narration for its advertising, the first two years using a melody unique to the commercials, thereafter switching to shorter bits of singing to the tune of the cartoon theme. Rescue Bots also went back to the traditional balance of animation and live action segements, with some animation at the start of the ad followed by footage of kids playing with the toys.
=== 2011 ===
==== Toys ====
[[File:RescueBotsOnlineExclusiveTrailer.jpg|upright=1.66|thumb|Optimus' hopes of defending his 200 [[Units of length|mechanometer]] title were dashed by a pulled hamstring.]]
* '''Rescue Bots Online Exclusive trailer''' [https://www.youtube.com/watch?v=1RXpHdIoJFo 1:20]
: Notes: Uploaded August [[2011]]. The narrator introduces the concept of the [[Transformers: Rescue Bots (franchise)|Rescue Bots]] while a young boy plays with the toys and demonstrates their features.
:{New from Transformers, Res-cue-Bots!} ''Rescue Bots are fun, easy to use Transformers toys, especially designed for your little hero. Perfect for preschoolers, Playskool Heroes brings the excitement of big boy brands to little boy hands with the all new Transformers Rescue Bots. Each Resuce Bot converts simply, so preschoolers can easily do it themselves, using gross motor skills to test twisting, pulling, and prying. Pull both ends of Bumblebee to change from car to robot. Then simply push them back together for vehicle mode. Bend Optimus Prime's legs down like a lever to convert into a robot and then push back to covert to truck. With Chase the Police Bot, you pull the lightbar to convert to robot, then push the light bar to change to vehicle mode. Use Heatwave's ladder like a lever to change into a robot. Push the ladder back down to covert to firetruck. Twist Blades' helicopter knob to change into a robot. Twist it the opposite direction to convert back to helicopter. And Boulder the Construction Bot. Pry his arms apart to turn into a robot. Then, push his arms back to change into a bulldozer. Transformers: Rescue Bots. All the fun of Transformers, made for little heroes.'' {Res-cue-Bots!}

* '''Rescue Bots figures and Fire Station Prime''' [https://www.youtube.com/watch?v=sZe8vnAINcs 30 sec]
: Animation: CGI [[Optimus Prime (WFC)|Optimus Prime]], [[Bumblebee (WFC)|Bumblebee]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]], [[Blades (RB)|Blades]], and [[Boulder (RB)|Boulder]] come running (or flying) out of [[Fire Station Prime]]. Prime, Bumblebee and Chase watch as Heatwave puts out a fire. The whole group gets into a heroic V-formation.
: Narration: Unknown.
: Toy segment: A pan over of [[Fire Station Prime]], Optimus Prime, Bee, Boulder, and Blades. Close up of two sets of hands transforming Chase and Heatwave to robot mode simultaneously. [[Cody Burns]] is placed into Heatwave and driven out of Fire Station Prime. Fire Station Prime is transformed. Heatwave is transformed to robot mode again. Fire Station Prime is transformed again. [[Jack Tracker]] rides the elevator with his jetpack. The Fire Station's water cannon is used to put out a fire. Cody Burns slides down the fire pole. Chase transforms to car mode.
: Notes: The narration of this ad consists of an unknown singer singing about the heroism of the Rescue Bots and what's going on in the toy and animation clips.
: {New from Transformers! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Fire station changes to Optimus Prime. Heatwave! Put out those fires crew. Rescue Bots ready any time. To put out fires and team up with youuuuuuuuuu! Res-cue-Bots! Rescue Robots sa-ving the day. Working together, the Rescue Bot way. Res-cue-Bots!} ''Transformers: Rescue Bots. Fire Station Prime and figures each sold separately. Heroes start here.''

==== Cartoon ====
* '''[[Family of Heroes|Sneak]] [[Under Pressure|Preview]]''' [https://www.youtube.com/watch?v=vvmWguZ6VXc 30 sec]
: Animation: Excerpts from the cartoon.
: ''Saturday!'' "Follow these coordinates." ''The Hub transforms your morning with an all-new sneak peak.'' "Robots! Transform!" ''New Autobots...'' "We are happy to join the battle sir." ''...new adventures...brand new series.'' "Less talk, more action." ''Be the first to catch the hour long Hub sneak peak.'' "Thought you'd never ask." ''Transformers: Rescue Bots. Saturday starting at noon Eastern, 9AM Pacific. Only on the Hub.'' "Roll to the rescue!"

=== 2012 ===
==== Toys ====
[[File:RescueBotsMobileHeadquartersCommercial.jpg|upright=1.66|thumb]]
* '''Mobile Headquarters''' [https://www.youtube.com/watch?v=cWSNpre6NBE 15 sec]
: Animation: The same clip of CGI Autobots getting into a V-formation as used in the previous commercial.
: Narration: [[Rescue Bot Guy]]
: Toy segment: The ladder of the headquarters is raised with Cody Burns in the basket. The vehicle is converted to base mode and Cody is dropped into the passenger compartment of Optimus Prime. Prime rolls out from the headquarters.
: Notes: The narration is a song again with different words but the same tune.
: {Trannnsformers: Rescue Bots, it's time to roll. Chase and Heatwave out on patrol. Open up headquarters, don't delay. Roll out with Optimus and save the daaay! Res-cue-Bots!} ''Transformers Rescue Bots and Mobile Headquarters each sold separately. Batteries not included.''

* '''Bots & Robbers Police Headquarters''' [https://www.youtube.com/watch?v=T5BjayxBJ7s 15 sec]
: Animation: CGI Autobots forming into a V-formation.
: Narration: [[Rescue Bot Guy]]
: Toy segment: Chase is deployed from the police headquarters; he returns to the headquarters and locks the criminal in the jail cell.
: Notes: This ad has yet another narration song. The playset is referred to as the Rescue Bots Police Headquarters in the ad.
: {Trannnsformers: Rescue Bots, are on the scene. First to respond, they work as a team. Chase the Police Bot speeds away, catches the robber and saves the daaay! Res-cue-Bots!} ''Transformers Police Headquarters and Rescue bots figures, each sold separately.''

==== Cartoon ====
* '''Season 1 premiere promo''' [https://www.youtube.com/watch?v=YMZqT8GzAZg 30 sec]
: Animation: Excerpts from the cartoon.
: ''Coming to the Hub on Saturdays. When you're in need...'' "Rescue Bots, Roll to the Rescue!" ''They're the first on the scene.'' "Wherever there is an emergency, there are Rescue Bots." ''Heatwave, Chase, Boulder, and Blades!'' "Hi." ''They've got a mission to serve and protect [[Griffin Rock|our planet]], and that's just what they planned to do!'' "Yeah, what he said." ''Roll out, with the Transformers Rescue Bots. Only on the Hub. Check local listings.''

* '''Season 1 promo''' [https://www.youtube.com/watch?v=To6iSieJVOY 30 sec]
: Animation: Excerpts from the cartoon.
: ''Saturdays on The Hub.'' "Rescue Bots, Roll to the Rescue!" ''They're the first on the scene.'' "Wherever there is an emergency, there are Rescue Bots." ''Heatwave, Chase, Boulder, and Blades!'' "Hi." ''They've got a mission to serve and protect [[Griffin Rock|our planet]], and that's just what they planned to do!'' "Preferably with high speed pursuits." "Now you're talking!" ''Transformers: Rescue Bots. Check local listings, only on The Hub.'' "We are happy to join the battle, sir."

* '''Season 1 [[It's a Bot Time|2]]-[[Bot to the Future|parter]] promo''' [https://www.youtube.com/watch?v=ikd0LRByc9A 30 sec]
: Animation: Excerpts from the cartoon.
: "What did Morocco do to Griffin Rock?" "Whatever it was, we have to undo it." ''Saturday on The Hub. Bumblebee and Optimus Prime join the Rescue Bots.'' "We suspected you might need some assistance." ''And in order to foil Doctor Morocco's evil plan--'' "Capture those robots." ''they'll need all the help they can get.'' "They've walled us in." ''A special 2-part episode of Transformers: Rescue Bots.'' "I like the sound of that." ''Check local listings. It can happen, only on The Hub.''

==== Other ====
* '''Rescue Bots "Roll to the Rescue" DVD and The Adventures of Chuck and Friends DVD''' [http://www.ispot.tv/ad/77wI/the-adentures-of-chuck-and-friends-transformers-rescue-bots-dvd 15 sec]
: Animation: Excerpts from the ''Transformers: Rescue Bots'' and ''{{w|The Adventures of Chuck and Friends}}'' cartoons.
: Narration: Unknown.
: Notes: Excerpts of animation play as the narrator tells us about "two new DVDs rolling out tons of fun" that are "packed with fun-filled adventures and activities".
: ''Two new DVDs, rolling out tons of fun.'' "Muffler's up!" "Friends for the long haul!" "Rescue Bots, roll to the rescue!" ''Packed with fun-filled adventures and activities. Now available at Target. Rated TV-Y and TV-Y7''

=== 2013 ===
==== Toys ====
* '''Energize figures''' [https://www.youtube.com/watch?v=URF5AjMVmkc 15 sec]
: Animation: Bumblebee and Heatwave race to the scene of a burning building and a road that's splitting apart. All the Autobots raise their Energize tools to the air; Bumblebee uses his jackhammer to demolish rubble. Heatwave uses his "water" cannon to put out a fire.
: Narration: [[Rescue Bot Guy]]
: Toy segment: Bee and Heatwave are pushed along, then Bee is transformed. Group shot of all the figures in robot mode. Bumblebee breaks through a wall in robot mode, then Boulder does the same in vehicle mode. Heatwave deals with a burning building. Two kids celebrate while all the figures stand in front of them.
: Notes: Sadly, there's no catchy tune this time.
: ''Emergency! Transformers: Rescue Bots respond! When disaster strikes, Rescue Bots convert to robots. With all new Energize tools. New tools, new rescues. Transformers: Rescue Bots. Each sold separately.''

==== Cartoon ====
* '''Marathon promo''' [https://www.youtube.com/watch?v=R3Otbnk4H74 30 sec]
: Animation: Excerpts from the cartoon.
: ''Saturday at 12:00 PM Eastern. Have no fear, The Hub is here--'' "Rescue Bots, Roll to the Rescue!" ''to save your Saturday! We're amping up your afternoon with eight episodes of Transformers: Rescue Bots right in a row. By adding action, diverting danger--'' "It's go time." ''and saving your Saturday from total disaster.'' (explosion) "This is a job for heavy machinery." ''Transform your Saturday with Transformers: Rescue Bots. Saturday at 12:00 PM Eastern, 9:00 Pacific, only on The Hub.''

==== Other ====
[[File:BeamBoxCommercial.jpg|upright=1.66|thumb|"All right, Beatrice, there was no alien. The flash of light you saw in the sky was not a UFO. Swamp gas from a weather balloon was trapped in a thermal pocket and reflected the light from Venus."]]
* '''Beam Box Game System''' [https://www.youtube.com/watch?v=wgtWopfjBXw 30 sec]
: Animation: Brief cartoon excerpt of Optimus Prime saying "Optimus Prime, race to the rescue!", projected on the wall of the "closet".
: Narration: Unknown.
: Toy segment: A young boy invites his friends to step inside...his closet? It turns out to be a surprisingly roomy closet that resembles a dimly lit warehouse. The boy inserts his [[Optimus Prime (WFC)|Optimus Prime]] figure inside his [[Beam Box]] and tells his friends: "Prepare to be amazed!". Optimus Prime is then beamed into a magically appearing video screen. The narrator then proceeds to explain how the Beam Box "beams" the figures into various video games as the kids are shown playing the games.
: Notes: The animation retains the original voice over from [[Peter Cullen]].
: "Guys, step inside. Prepare to be amazed." "Optimus Prime, race to the rescue!" ''Transformers all new Beam Box Gaming System! Insert your Beam Box Rescue Bot and magically beam him into your TV! For cool new Transformers games! And, you can play a new action packed adventure with each new Transformers figure! NEW! Transformers Beam Box. Into the box, out of this world! Comes with one figure. Others sold separately. Batteries not included.''

=== 2014 ===
==== Toys ====
[[File:RescueBotsOptimusPrimalCommercial.jpg|upright=1.66|thumb]]
* '''Rescue Dinobots featuring Optimus Primal''' [https://www.youtube.com/watch?v=HE9vthWhqTg 30 sec]
: Animation/Kidmation:'' Kidmation is back! The boy playing with his Optimus Primal toy, becomes a Rescue Bots animated version of himself and directs Optimus and Heatwave to "roar and rescue" Chase.
: Narration: Unknown.
: Toy segment: A boy plays with [[Optimus Prime (WFC)/toys#Rescue Bots|Optimus Primal]] and [[Heatwave (RB)#electronicdinobottoy|Electronic Heatwave the Rescue Dinobot]] on a living room coffee table.
: Notes: We're back to having a song, but now it's a variation of the cartoon's theme song..
: {Rescue Bots! Optimus Primal!} Boy: "Activate Dino Mode!" Toy: "Transform and roar out!" {Change into dino, just one twist.} Boy: "Roar and rescue!" {Rescue Bots, save, serve, and assist. With you there to guide them and show them the way, Rescue Bots are sav-ing the dayyyyyy!} Boy: "Whoa!" {Rescue Bots! Res-cue Dinobots!} ''Transformers, Rescue Dinobots featuring Optimus Primal. Each sold separately. Batteries not included.'' {Rescue Bots!}

[[File:MixableMashableHeroesCommercial.jpg|upright=1.66|thumb]]
* '''Mixable, Mashable Heroes''' [https://www.youtube.com/watch?v=zUt775EkIS0 15 sec]
: Animation: [[Mr. Potato Head]] works on Optimus Prime in his garage when a transmission comes over the radio telling all Autobots to roll out. The two combine into [[Optimash Prime]]. At the end, a Mr. Potato head with a Starscream body has his Bumblebee helmet spin around his head.
: Narration: Unknown.
: Toy segment: Three boys mix and match Potato Head parts on a living room table.
: "Calling all Autobots! Time to roll out!" ''NEW! Mr. Potato Head Transformers. Change this pocket size tater from vehicle to bot mode and mash him up as part Optimus Prime, part Bumblebee, and even Grimlock! New Mr. Potato Head Mashable Heroes, each sold separately. Mr. Potato Head is ready to save the day!''

==== Cartoon ====
* '''Season 2 [[Road Trip|Premiere]]''' [https://www.youtube.com/watch?v=bciE8EjnMg0 30 sec]
: Animation: Excerpts from the cartoon.
: Live action: A kid does a front flip on a mat in his living room.
: (Cheering noises) "We're gonna need a bigger road." ''Saturday, March 1st.'' "Rescue Bots, Roll to the Rescue!" "I wanted to say that!" ''Your favorite Hub Network heroes are transforming with all-new adventures.'' (Grunt) "I can't believe it's real!" ''The all-new season of Transformers: Rescue Bots. Premieres Saturday, March 1st at 1:00 PM Eastern, 10:00 AM Pacific. Only on the Hub Network.'' "We're on our way!"

* '''Season 2 promo''' [https://www.youtube.com/watch?v=aHGyKVfvIPg 30 sec]
: Animation: Excerpts from the cartoon.
: Live action: At the beginning, a mother grabs her son's face while holding a comb as if to approve his appearance. At the end, an older boy and girl do the robot dance.
: ''This Saturday!'' "Ready, everybody?" "Yep!" ''The Hub Network's Transformers: Rescue Bots is all-new.'' "Our fans will want to see everything!" ''With adventure so incredible, there's only one word to describe it:'' "Interesting." "Awesome." "Incredible." "Fascinating." "Uhhh...[[Gremlin]]s." (Gremlin squeals.) ''Okay, maybe not that word.'' "Let's move, team!" ''Don't miss an all-new Transformers: Rescue Bots. Check local listings. You don't wanna miss this, only on the Hub Network!''

* '''Season 2 Summer promo''' [https://www.youtube.com/watch?v=sJ1xcSwTKG8 30 sec]
: Animation: Excerpts from the cartoon.
: Live action: Shots of a group of kids jumping into and then swimming around in a pool, filmed from the pool's POV. Also a brief segment of the kids doing the robot in bathing suits, presumably poolside.
: ''Saturday! The Hub Network is heating up your summer with all-new episodes of Transformers: Rescue Bots.'' "Hold the elevator, what?" ''All-new episodes of Transformers: Rescue Bots. Every Saturday!'' "Sounds great." ''The Rescue Bots are rolling to rescue your summer from boredom.'' "Because we're awesome." ''Because for them, that's what summer vacation is all about.'' "That sounds about right." ''Transformers: Rescue Bots, all new Saturday at 1:30 PM Eastern, 12:30 Central. Only on the Hub Network. Making Family Fun.''

* '''Transformers July 4th Marathon''' [https://www.youtube.com/watch?v=Dzb56jIR7RI 30 sec]
: Animation: Excerpts from ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'', ''[[Predacons Rising (Prime)|Transformers Prime: Predacons Rising]]'' and ''[[The Transformers: The Movie]]''.
: Notes: This was a [[2014]] marathon featuring the re-titled ''Transformers: The Animated Movie'', ''Predacons Rising'', and various ''Rescue Bots'' episodes. It celebrated not only the American Independence Day holiday but also the thirtieth anniversary of the [[Transformers brand]].
: ''Friday, July 4th. Celebrate the Transformers' 30th Anniversary with the Hub Network. "Lock and load." ''Featuring three decades of Transformers action-- "Roll out." ''All. Day. Long.'' "Let's go for it." "Brace yourselves." ''There's fireworks a plenty--'' "Boom." ''with the 4th of July Transformers Marathon. Friday, July 4th, starting at 11:00 AM Eastern, 10:00 AM Central. Only on the Hub Network.''

* '''Season 3 Exclusive Preview''' [https://www.youtube.com/watch?v=_IHKP0MO9_U 30 sec]
: Premiered [[July 24]], [[2014]] at [[San Diego Comic-Con]]. The first 30 seconds features [[Blades (RB)|Blades]], [[Boulder (RB)|Boulder]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]] and [[Optimus Prime (WFC)|Optimus Prime]] transforming from vehicle mode to robot mode to dinosaur mode. The remaining 1:12 consists of various clips of Optimus Prime in dinosaur mode, set to an orchestral soundtrack.

=== 2015 ===
* '''High Tide Rescue Rig''' [https://www.ispot.tv/ad/AArK/transformers-rescue-bots-high-tide-rescue-rig-save-the-day 15 sec]
: Narration: Unknown.
: Toy segment: Two kids play with the toys on the porch/deck of a beachfront house.
: {Rescue Bots!} Kid 1: "Someone needs help!" Kid 2: "High Tide, convert to submode." {Transformers High Tide Rescue Rig.} ''Whoa, High Tide, convert to sub mode and save the day!'' "Surf to the rescue!" ''Transformers: Rescue Bots high Tide Rescue Rig comes with one figure. Other figures each sold separately. Adult assembly required.''
{{-}}
=== 2016 ===
====Toys====
[[File:Rescue Bots Griffin Rock Firehouse HQ Commercial.jpg|upright=1.66|thumb]]
* '''Griffin Rock Firehouse Headquarters''' [https://www.youtube.com/watch?v=hoT3E8q64pQ 30 sec]
: Animation: Optimus Prime steps in front of the Griffin Rock Firehouse and states flatly that <s>Red Warrior needs food</s> "Rescue Bots need help".
: Narration: Unknown.
: Toy segment: A boy runs into his bedroom which magically transforms into the command center of the Firehouse Headquarters. His clothes also magically transforms, into a swanky Rescue Bots jumpsuit. He plays with the playset sitting on a table in the center, issuing commands to the individual Rescue Bots. The end of the ad show him and his bedroom reverting back to their previous state as he continues to play with the toys.
: Notes: Optimus Prime's voice is not provided by Peter Cullen. The jumpsuit is not for sale. Awww.
: {Rescue bots! Firehouse headquarters!} Optimus: "Rescue Bots need help." ''For the first time ever '''you''' can take command of the new Rescue Bots Firehouse Headquarters.'' "Blades, permission to take off from the helipad. Convert and rescue! Boulder, activate the secret command tower and trigger the water cannon! Chase, need back up fast! Use the emergency vehicle launcher. Well done team." {Saving the day!} ''New Rescue Bots Firehouse Headquarters playset comes as shown. Other Rescue Bots figures sold separately. Jumpsuit not for sale.'' "Playskool. He-Roes!"
{{-}}
* '''Griffin Rock Garage''' [https://www.youtube.com/watch?v=s6QvOk5IOg4 15 sec]
: Animation: [[Heatwave (RB)|Hook and Ladder Heatwave]], [[Medix (RB)|Medix]], [[Hoist (RB)|Hoist]], and [[Drake (RB)|Drake]] take off from the Firehouse Headquarters.
: Narration: Unknown narrator with an Australian accent.
: Toy segment: Two kids play with the toys on a table, in front of a cityscape background.
: Notes: This appears to be the first and only instance of a US Transformers ad using narration with a non-American accent.
: {Rescue Bots!} ''Emergency! There's a fire! Roll to the rescue, and join the Transformers Rescue Bots on their mission. Be ready for action and team up to put out the fire. Then, transform the Rescue Bots and save the day! Rescue Bots figures and playsets, out now.''

====Cartoon====
* '''Season Four Trailer''' [https://www.youtube.com/watch?v=1AMtaV5bcCY 1:47]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: [The Burns Family & Rescue Bots Are Back!] Chase: "Being a Rescue Bot is about saving, serving and protecting those in need." Dani Burns: "Get in, hurry!" [New Rescues!] Blades: "Let's go for it!" [More Action!] Medix: "Whoa...High Tide!" Chase: "Power up and energize!" [Plus A New Team Member] Hot Shot: "This. Is. Epic." Charlie Burns: "Noble!" Blades: "It's high five time!" Hot Shot: "Sweet!" Heatwave: "Rescue Bots, roll to the rescue!"
{{-}}

=== 2017 ===
* '''Optimus Prime Race Track Trailer''' [https://www.youtube.com/watch?v=kU915LDHmFw 30 sec]
: Narration: Rescue Bots guy.
: Toy segment: A father and son act out an avalanche emergency rescue in their living room, using pillows precariously piled on the back of the couch as the avalanche.
: ''Transformers: Rescue Bots.'' Dad: "Rescue Bot reporting to base. We have an avalanche situation. Send back up immediately." Son: "Autobots, we gotta stop that avalanche. Extend the track, and roll out for rescue." Dad: "Hurry, the hillside's crumbling!" Son: "Bumblebee, Blurr, we're running out of time get ready to launch! Altogether now..." Both: "Push!" {Heroes at playayayay...!} ''Transformers Rescue Bots Optimus Prime Race Track Trailer. Adult assembly required. Additional Flip Racers sold separately.''
{{-}}
* '''Optimus Prime Race Track Trailer 2''' [https://www.youtube.com/watch?v=Q5cBLLuqIDM 15 sec]
: Animation: A fluttering checkered flag with the Rescue Bots logo superimposed on top.
: Narration: Unknown.
: Toy segment: A boy and girl play with the playset in front of a raceway background.
: Notes: The announcer does his best auto race announcer voice, complete with echo effect.
: Boy: "It's here!" ''The Optimus Prime Race Track Trailer! Choose. Your. Flip Racer! Take your place...'' Boy: "And they're off!" ''Transformers Rescue Bots Optimus Prime Race Track Trailer. Additional Flip Racers sold separately. Adult assembly required.''
{{-}}
=== 2018 ===
[[File:Rescue Bots Rescue Guard Bumblebee Commercial.jpg|upright=1.66|thumb]]
* '''Rescue Guard Bumblebee''' [https://www.youtube.com/watch?v=p72YVvgcl8A 15 sec]
: Narration: Unknown.
: Toy segment: A kid uses his toys and an obstacle course built from household items to retrieve tools for his Dad who's working on a car.
: Notes: Talk about being on-brand, not only is the father wearing an Autobot logo t-shirt, but he has two Autobot logos on his toolchest: one on the front and one inside the lid!
: ''Transformers: Rescue Bots.'' "Can you reach my tools?" "We have a mission! Clear the way! Gear up." ''Start your mission with Transformers Rescue Bots Rescue Guard Bumblebee.''
{{-}}

== Bot Shots ==
Bot Shots commercials used a blend of CGI animation and live action footage to set up a fictional world where all the Bot Shots characters are eager to bust out of wherever their human owners keep them, in order to fight. This led to the incongrous characterization of Optimus Prime being a hothead who can be goaded into a fight at the drop of the hat. Judging by their voices, all Bot Shots apparently have a habit of inhaling helium.
=== 2012 ===
[[File:BotShotsOnlineBattleGameTeaserTrailer.jpg|upright=1.66|thumb|Round 1, FIGHT!]]
* '''Bot Shots Online Battle Game teaser trailer''' [https://www.youtube.com/watch?v=AhQEQOzEzps 30 sec]
: Animation: Bumblebee and Starscream trade attacks.
: Notes: A CGI [[Bumblebee (G1)|Bumblebee]] and [[Starscream (G1)|Starscream]] are used to explain the mechanics of the Bot Shots game. Each "x beats y" combination of attacks is shown followed by Bumblebee beating up Starscream with the winning attack. There is no narration in this trailer.
: [Experience Transformers like never before!] [Small bots.] [Big attitude.] [Coming March 2012.] [Battle online at Transformers.com.]

* '''Bot Shots''' [https://www.youtube.com/watch?v=bsx-Z5vQ-6M 30 sec]
: Animation: CGI [[Optimus Prime (G1)|Optimus Prime]] and [[Megatron (G1)|Megatron]] collide in vehicle mode, then transform and battle. CGI Bumblebee and Starscream have their own confrontation. Bumblebee bursts through the end shot.
: Narration: Dynamic!
: Toy segment: Two school lockers, with Autobot and Decepticon logos, shudder and shake. Two bookbags, that also have Autobot and Decepticons logos, bulge and glow with red and purple light. The lockers then glow and bulge themselves before a Bot Shot bursts out of each one. Bot Shots break out of the bookbags too, shooting through several full bookshelves before colliding. The Bot Shots from the lockers collide in a hallway. The narrator then describes the Bot Shots while their features are demonstrated on a table...somewhere.
: ''NEW Transformers Bot Shots! New Bots Shots are born to bash! Choose your power, launch into battle, crash your bot, and win! Or take the battle online at Transformers.com with parent's permission. New Bots Shots. Small bots, big attitude. Sold separately.'' Bumblebee: "Yeah, Bot-Shots!"

[[File:BotShotsBattleForTheMatrixCommercial.jpg|upright=1.66|thumb]]
* '''Battle For The Matrix''' [https://www.youtube.com/watch?v=VMqbwoxMVt0 30 sec]
: Animation: The same Optimus Prime/Megatron and Bumblebee/Starscream scenes from the previous ad.
: Live action: CGI Megatron goads Prime into a fight from the window of a neighboring house. Prime takes the bait and they charge at each other, ripping through the walls of the houses.
: Narration: Dynamic!
: Toy segment: Demonstration of the Optimus Prime and Megatron figures battling and launching from their launchers.
: Notes: Megatron and Optimus Prime both have high pitched voices created via sped up playback. As a result both sound similar to Bumblebee whose voice has the same processing.
: ''NEW Transformers Bot Shots!'' Megatron: "Hey you!" Prime: "Who me?" Megatron: "Yeah, you! Bring it!" Prime: "Oh, let's do this!" "You want a piece of this?" "You got it!" ''New Bots Shots are born to bash! Choose your power, launch into battle, crash your bot, and win! Take the battle online at Transformers.com with parent's permission. Battle for the Matrix comes as shown. Other figures sold separately.'' Bumblebee: "Want some of this? Ha, huh! Yeah, Bot-Shots!"

=== 2013 ===
* '''Dragon Track''' [https://www.youtube.com/watch?v=vfuj72wsNNQ 30 sec]
: Animation: Optimus Prime collides with Megatron, but this time it's the version of Megatron that comes with the [[Bot Shots (toyline)#Dragon Track|Dragon Track]].
: Live action: Startled onlookers witness [[Scourge (Cybertron)|Scourge]] bursting through the door of a subway car in order to goad Optimus Prime into a fight. Being the macho idiot that he apparently he is in this universe, Prime takes the bait again and the two charge at each other.
: Narration: Dynamic!
: Toy segment: The Dragon Track is demonstrated and the new moves it allows the Bot Shots to perform are highlighted.
: Notes: The ad also includes a plug for "bashing new beasts" at Transformers.com.
: ''NEW! Transformers Beast Hunters!'' "Bot Shots!" Scourge: "Hey Bot, it's go time!" Optimus Prime: "Oh yeah Beast? Bring it on!" ''The all new Dragon Track! A new Beast Hunter battleground and new moves let you flip, jump and spin! Collect them all! And you can bash new beasts at Transformers.com with parents' permission. New Transformers Dragon Track! Comes with two figures. Other figures each sold separately.'' Scourge: "Beast Hunters! Bot-Shots!"

== Fall of Cybertron ==
''Fall of Cybertron'' may be the most advertised Transformers video game of all time, exceeding its predecessor ''War For Cybertron'' with seven trailers and a tv commercial.
=== 2011 ===
[[File:FOCTeaserTrailerGrimlock.jpg|upright=1.66|thumb|And here we see Yankee slugger Babe Ruth approaching home plate...]]
* '''Teaser Trailer''' [https://www.youtube.com/watch?v=NhMsfJcQKSk 44 sec]
: Notes: A series of black and white (with some red highlights) clips of [[Grimlock (WFC)|Grimlock]] walking through a Cybertronian city, dragging his sword behind him. He then stabs the sword into the ground before transforming to dinosaur mode and roaring. There is no narration via voice or text, save for the ''Fall of Cybertron'' logo at the end.

* '''Cinematic Teaser''' [https://www.youtube.com/watch?v=LVsINYfFG5Q 16 sec]
: Animation: Brief snippets of Prime looking stern, Ironhide decking Starscream, the Autobots standing together, Grimlock transforming, and Grimlock roaring.
: [Prepare] [For The Fall] [Transformers: Fall of Cybertron] [VGA Video Game Awards 12.10.11 Live]

* '''VGA Cinematic Trailer''' [https://www.youtube.com/watch?v=C3E358n7pcI 1:48]
: Animation: Optimus Prime carries an injured Bumblebee away from battle. Starscream flies in, transforms, and tries to slice at Prime with his sword, only to get cut off by Ironhide's fist. Prime continues on, as Jazz fires a blast with his gun shoved into Soundwave's gut. He finally sets Bumblebee down in a clearing, standing up to face the battle alongside Jazz and Ironhide. Megatron stomps on a generic before looking up and noticing the Autobots looking down on the battlefield. He signals the Decepticons to attack Prime, Ironhide and Jazz. The Combaticons form Bruticus, but Prime has backup in the form of the Dinobots. They nod to each other, then Grimlock slams his sword into the ground and transforms to T-Rex mode. The trailer ends with him exhaling a massive amount of flame.
: Notes: This trailer has no narration, instead being soundtracked by {{w|Pucifer}}'s song ''The Humbling River''. The trailer has a rather slow and dramatic pace to it. This trailer debuted during the 2011 Video Game Awards on [[December 10]]th, [[2011]].

=== 2012 ===
* '''E3 Trailer''' [https://www.youtube.com/watch?v=eyW5KMMDjZw 2:11]
: Animation: A war rages on Cybertron between the Autobots and Decepticons. Jazz and the Dinobots take on Bruticus. Megatron and Optimus Prime battle their way towards each other, with Shockwave and Starscream joining Megatron. Optimus takes on all three, quickly dispensing with the subordinates before clashing with Megatron himself. After a brief skirmish, Prime takes a knee and pounds his fist into the ground, causing the ground to open up between Prime and the Decepticons. The opening "ground" turns out to be the Autobot City, Metroplex, heeding the call of the last Prime.
: Notes: The ad has no narration, instead being soundtracked by {{w|Everlove}}'s alt rock cover of {{w|Siouxsie and the Banshees}}' song ''Cities in Dust''. The end features a plug for the G1 Retro Pack.

:The story of this trailer seems to follow the VGA Cinematic Trailer above, since some of the story beats from the first trailer appears to be followed up on in the second.
: "Metroplex heeds the call of the last Prime."

* '''Multiplayer Trailer''' [https://www.youtube.com/watch?v=M9koyQmyVh0 1:35]
: Notes: Features game excerpts of Snarl's dead torso, Warpath running, a firefight on a bridge, fast flipping between various character creation options, a pan out from a Titan style character build to a collage of multiplayer character builds, various other battle scenes, a series of pans around the multiplayer maps, Bumblebee getting blasted, Ratchet, Warpath & Prime coming to his aid, and another battle scene montage with another shot of the remnants of Snarl. The end features a plug for the G1 Retro Pack.
: [Build Your Own Transformers Character] [10 Multiplayer Maps] [Co-Op Escalation Mode]

* '''Launch Trailer''' [https://www.youtube.com/watch?v=crNxuIfEwaA 1:44]
: Notes: Cybertron has been ravaged by the war between the Autobots and Decepticons. Optimus Prime realizes the planet can no longer sustain them and that only one [[Ark (WFC)|transport]] remains. Megatron places the blame for the current situation on Prime. Both sides make plans to journey to another planet. One, according to Shockwave, that is [[Earth|primitive but rich in raw energy]]. Grimlock disagrees with the idea of escaping to another planet, preferring to stand and fight. Metroplex heeds the call of the "Last Prime".
: ''Cybertron. The homeworld we Autobots have strived to protect from the Decepticons, can no longer sustain us. I can only be certain of this: just one transport remains.'' [The Fall Of Their World] Megatron: "This is what you chose Prime, when you defied me! All this, is your doing." [Is The Beginning Of Their Legend.] Shockwave: "The world is primitive, but rich in raw energy." ["Most anticipated game of 2012" -EGMNow.com] Grimlock: "You're weak Optimus! You run when you should fight!" ["A must have game for all Transformers fans" -CBSNews.com Gamecore] Metroplex: "Metroplex heeds the call of the last Prime." ["An E3 2012 Best of Show winner" -Game Informer]

[[File:FOCRetroOptimusPrimeTrailer.jpg|upright=1.66|thumb]]
* '''Retro Optimus Prime trailer''' [https://www.youtube.com/watch?v=KFvFo7SpVzI 30 sec]
: Animation: Starscream leads the Decepticons in an attack, only for G1 Optimus Prime to show up and [[The Touch|recreate a scene]] from [[The Transformers: The Movie]].
: Notes: Starscream and Optimus Prime's voices are provided by their usual ''Fall of Cybertron'' actors.
: Starscream: "Decepticons, attack, ATTACK!" <truck horn followed by familiar music cue> [Unlock history with the G1 retro pack] "Autobots, roll out!"

* '''Commercial''' [https://www.youtube.com/watch?v=e99eyv7-oZI 90 sec], [https://www.youtube.com/watch?v=baf0nYhmYgg 30 sec]
: Animation: Optimus Prime carries Bumblebee away from a battle. He stands over Bumblebee with [[Jazz (WFC)|Jazz]] and [[Ironhide (WFC)|Ironhide]], ready for a fight. Megatron stomps and smashes a generic Autobot. He commands the Combaticons to attack and they combine into Bruticus. Swoop and Slug transform and take off. They join the other Dinobots to take on Bruticus while Prime goes for Megatron. Megatron starts to gain the upper hand and goes for a killing blow. Before he can land it though, Prime calls upon Metroplex.
: ["An E3 2012 Best of Show winner" -Game Informer] ["One of the biggest XBox 360 games of 2012" -IGN] ["The epic Transformers story we've been waiting for" -Playstation: The Official Magazine] [At The End Of Their World] [Their Last Stand Begins] [Experience The Battle] [That Changed Their Fate] [And Decided Our Future]
{{-}}

== Transformers: The Ride - 3D ==
[[Universal|Universal Studios]] has marketed [[Transformers: The Ride – 3D]] pretty heavily for a theme park ride, going so far as to produce multiple trailers, at least one radio specifically tailored for the ride, and multiple commercials. The ride has even been advertised twice during the {{w|Super Bowl}}, one of the most watched television broadcasts yearly in the US. The first time was an ad specifically promoting the upcoming ride during Super Bowl XLVI. The second time was a celebrity endorsement of the Universal Studios parks in general, with former NFL quarterback {{w|Peyton Manning}} taking on the role of "Vacation Quarterback" and "leading" a group of park vistors to vacation success. Airing during Super Bowl LXII, the ad featured comedic segments of Manning coaching different visitors at different locations in the park. One of these was meeting the costumed Megatron actor in the area outside the ride.

=== 2012 ===
* '''Teaser trailer''' [https://www.youtube.com/watch?v=eJhY4MxClB4 1:04]
: Notes: After name checking the design team as the ones who brought you The Amazing Adventures of [[Spider-Man]] and [[King Kong]] 360 3-D, footage from the ride is shown. [[Evac (Ride)|Evac]] drives alongside a security fence before transforming and hopping over it. [[Megatron (Movie)|Megatron]] kicks [[Bumblebee (Movie)|Bumblebee]] in the back, knocking what looks like a canister out of Bee's hands and into Evac's. Megatron bursts out of a floor. [[Devastator (ROTF)|Devastator]] grasps at thin air while falling from a building. [[Laserbeak (DOTM)|Laserbeak]] drags...something through a floor of an office building. [[Optimus Prime (Movie)|Optimus Prime]] (speaking to the camera) congratulates some freedom fighters. Optimus Prime is not voiced by [[Peter Cullen]].
: [From the team that brought you The Amazing Adventures of Spider-Man] [King Kong 360 3-D] [And now] [Transformers The Ride-3D] [Ride it this May] "Well done, freedom fighters."

[[File:TransformersTheRide3DSuperbowlAdOptimus.jpg|upright=1.66|thumb]]
* '''Super Bowl XLVI Commercial''' [https://www.youtube.com/watch?v=KorOHqxYSuo 49 sec]
: Notes: Aired [[February 5]], [[2012]]. We appear to return to the broadcast of Super Bowl XLVI only to have the feed interrupted by a message from Optimus Prime. "Humans, you are in grave danger. The Decepticons have taken over, we need your help-" He is blasted then shoved out of the way by Megatron who "finishes" Optimus Prime's thought: "Earthlings, and soon you will all perish!" The feed goes out as on screen text instructs us to "Prepare for Battle" and the narrator tells us to ride the attraction at Universal Studios. Peter Cullen reprises his role as Optimus Prime while [[Frank Welker]] supplies the voice of Megatron.
: "Welcome back to Super Bowl XLVI, live on NB-" <static> "Humans, you are in grave danger. The Decepticons have taken over, we need your help...augh!" "...Earthlings and soon you will all perish!" [Prepare For Battle] ''Transformers: The Ride. Ride it, at Universal Studios Hollywood.''

[[File:TransformersTheRide3DSuperbowlAdMegatron.jpg|upright=1.66|thumb]]
* '''Universal Resort Orlando Trailer''' [https://www.youtube.com/watch?v=ZHpmcRxPpd0 1:33]
: Notes: Optimus Prime delivers a warning about a Decepticon attack on Orlando and makes a plea for help from humankind, only to be interrupted by Megatron. This is an extended and modified version of the message and interruption from the Super Bowl commercial. As such, [[Peter Cullen]] and [[Frank Welker]] voice Optimus Prime and Megatron respectively. The ride footage from the teaser trailer is tacked onto the end.
: "Humans, you are in grave danger. I, am Optimus Prime. I must warn you, that at this very moment the Decepticons are mobilizing to take over Orlando. Their plan is to destroy the human race. They will ravage your planet like they did our own, until it is consumed with death. But hope is not lost. We can rise against evil and defeat Megatron, but we cannot do it alone. Humans, we need your help to defend mankind ''before'' it is too late. Orlando, the time has come to prepare for battle-" "Earthlings, and soon you will all perish."

* '''Universal Studios Hollywood''' [https://www.youtube.com/watch?v=3wGiyrjbA5I 45 sec], [https://www.youtube.com/watch?v=v49qrd6LN00 30 sec]
: Narration: Ed Victor (45 second version only)
: Notes: This is just the on screen text [Prepare For The Greatest Battle You'll Ever Ride] followed by an abbreviated version of the ride footage from the teaser trailer. The longer version has narration by Ed Victor at the end, including a plug for the "PrepareForBattle.com" website and the clip of Prime praising the freedom fighters.
: [Prepare For The Greatest Battle You'll Ever Ride] ''Transformers: The Ride. Ride it at Universal Studios Hollywood.'' "Well done, freedom fighters." ''Enlist now at PrepareForBattle.com.''
{{-}}
=== 2013 ===
[[File:TransformersTheRide3DCommerical.jpg|upright=1.66|thumb]]
* '''Commercial''' [https://www.youtube.com/watch?v=VfCsnAI4IyA 30 sec Hollywood May 25]/[https://www.youtube.com/watch?v=fFTm-CZB-qI 30 sec Orlando Now]
: Narration: [https://www.youtube.com/watch?v=OZjJebYma44 Ed Victor]
: Notes: A metal bar appears out of ice vapor. Megatron takes a swing at Optimus Prime and misses, slamming his fist into the ground. The metal bar rotates as more ice vapor eminates from the bar. Bumblebee rips a small Decepticon apart. A hand reaches for the metal bar. An unidentified arm ([[City of Steel (episode)|with the hand at the end of that arm holding a gun]]) moves towards [[Bonecrusher (Movie)|Bonecrusher]] and shoots him in the face. [[Grindor (ROTF)|Grindor]]? runs. The hand completes its grip on the bar. Two more hands grab the bar. Optimus Prime tries to restrain Megatron with a chain but Megs is able to fire his cannon at the camera anyway. The bar is revealed to be part of a theme park ride being held two men and a woman all wearing 3D glasses. Devastator sucks a car into his mouth. This ad came with either "Ride it [Month] [Day]" or "Ride it now" tags and was used for both Universal Studios Hollywood and Universal Resort Orlando.
: [Prepare] [For The Greatest] [Battle] [You'll Ever] [Ride] [Transformers The Ride-3D] ''Transformers: The Ride. Ride it. At Universal Studios Hollywood.''

* '''Radio ad''' [https://www.youtube.com/watch?v=2-rOpJnxRHY Radio ad]
: Notes: The [[Earth Defense Command]] has apparently taken over or been put in control of Universal Studios' marketing department and is using their advertising to get civilians into the park...for some reason.
: ''...for this, Universal Studios: Hollywood is offering their "Buy a day, get 2012 free" pass to the public for a limited time. You and your family can enjoy the park, or what remains of it, all year long for the price of one day. And experience your favorite rides again and again. Like the intense King Kong 360 3D and be able to return this May to live the exciting arrival of Transformers: The Ride - 3D. This offer ends April 29th, 2012 so we ask all civilians to hurry and purchase their annual pass today. This was an official message from the EDC, Earth Defense Command against the Decepticons. Black out dates and restrictions apply. Go to UniversalStudiosHollywood.com for details.''
{{-}}

=== 2018 ===
* '''Peyton Manning: Vacation Quarterback''' [https://www.youtube.com/watch?v=PlNoeTWSfe4 1:13]
: Notes: Aired on [[February 4]], [[2018]] during Super Bowl LII. Peyton Manning gives a pep talk to some Universal Studios visitors before the start of their day. He continues to guide the visitors in scenes from various locations in the park. The Transformers: The Ride 3-D scene has {{w|Peyton Manning}} run into Megatron. Megatron asks [[The Transformers: All Hail Megatron|all to hail him]], but Manning asks if he [[Megatron (human)|used to play]] for [[Detroit]]. Megatron is sickened by the sight of Manning.
: Manning: "This is your moment. You are more than a team, you're a family! Now let's get out there and play!" All: "Yeah, woo!" Manning: "Hey, wait for me!" | Manning: "I'm gonna need all of you to push your vacation and go one hundred and ten percent." Boy: "But that's mathematically impossible!" Manning: "With an attitude like that, it sure is." | Manning: "You know, I really wanted to play Quidditch, but we're kind of a football family." | Girl: "Interception!" Manning: "Cheap shot. I don't deserve that." | Megatron: "All hail Megatron!" Manning: "Didn't you play for Detroit?" Megatron: "The sight of you sickens me." | Manning: "Akaio." Girl: "It's Accio." Manning: "Acceo." Girl: "Accio!" Manning: "I got it. Accio. No?" | Manning: "Fear is never an option." Boy: "Oh yeah it is!" Both: "Ahhhh!" | Manning: "Let's see your game face." | Manning: "Ever wonder how it feels to get the cooler dumped on you after the game?" | Manning: "Like that? No?" | Manning: "Whoaaa, son of a-" | Woman: "Is everyone ready? Manning: "Omaha!" ''The off season is on. So take your vacation game to the next level. Universal Parks and Resorts.'' | Girl: "Ugh, you're uncoachable."

== Construct-Bots ==
Construct-Bots advertising featured a strange narration quirk, wherein the line between narration and fiction was heavily blurred. The narrator's voice and Bumblebee's voice are so similar, it becomes difficult to tell when you're hearing the advertising spiel and when you're hearing the character speak in universe. There's a distinct possibility that Bumblebee is supposed to be the narrator himself, and is actually making a sales pitch in and out of universe simultaneously. Construct-Bots, much like KRE-O and Bot Shots before it, relies more heavily on CGI animations of the toys than on actual toy footage.
=== 2013 ===
[[File:ConstructBotsCommercial.jpg|upright=1.66|thumb]]
* '''Toy ad #1''' [https://www.youtube.com/watch?v=qp5z6L9PVI8 30 sec]
: Animation: [[Bumblebee (G1)|Bumblebee]] breaking out of his package; Bumblebee does the Cabbage Patch as [[Megatron (G1)|Megatron]] comes up behind him and knocks him down with a back legsweep. Megatron is quite amused by this until Bumblebee turns the table by stripping Megatron's parts off in a tornado of action, leaving him "naked". At the end, Bumblebee busts through the wall seen behind the Construct-Bots Bumblebee and [[Soundwave (G1)|Soundwave]] figures, does a somersault and then points at the camera: "Build ''your'' Bot!"
: Narration: [[Dynamic!]]
: Toy segment: The Bumblebee Construct-bot figure is built to robot mode, changed to vehicle mode and customized with parts from Soundwave.
: Notes: The narration switches from the narrator to Bumblebee with very little change in voice. It's indicated by the animated Bumblebee's lips moving and a slight intonation change. Megatron's laugh, shriek and grunts are provided by an unknown voice actor. The animation was shared with the online video [[Switcheroo!]]
: ''They're finally here! All new Transformers: Construct-Bots.'' "Now, you can build ''your'' bot ''your'' way!" ''Build! Change! Customize. '''You''' can even create your own.'' "Ooh, yeah." ''All new Transformers: Construct-Bots. Each toy sold separately. Download the Construct-Bots app, with parents permission.'' "Build. Your. Bot!"

* '''Toy ad #2''' [https://www.youtube.com/watch?v=uvdWKoDxjak 30 sec]
{{See also|Toys & App TV Commercial}}
: Animation: The Bumblebee breaking out of his package intro is re-used here. Bumblebee transforms into his jet mode and flies around. Much to his dismay he encounters Megatron trying to shoot him down. He is saved by [[Optimus Prime (G1)|Optimus Prime]] ramming into Megatron in truck mode. Megatron is hit so hard, he not only goes flying but all his armor flies off, once again leaving him "naked". Optimus Prime transforms to robot mode.
: Narration: [[Dynamic!]] and unknown describing the app.
: Toy segment: The Construct-Bots app is demonstrated on a tablet PC. The Bumblebee figure is set down next to his package and that of Soundwave.
: Notes: Again, there is little to no distinction between the narrator voice and the Bumblebee voice. Megatron again has a laugh and shriek provided by an unknown actor. Thanks to the amount of animation and the app demonstration, the only actual toy footage is a seven second or so stretch of the Bumblebee figure being set down and then still visible on screen as CGI Bumblebee breaks through the wall, rolls forward and begins speaking to the camera.
: ''New Transformers: Construct-Bots.'' Bumblebee: "Unleash your ultimate Construct-Bots. Oh, no, Megatron." <truck horn> Megatron: "Aughhh!" ''Unleash your ultimate Optimus Prime!'' Other narrator: "Customize your ultimate Transformers Construct-Bots in the app, with parent's permission. And look for all new figures. Each sold separately." Bumblebee: "Unleash '''your''' ultimate Construct-Bots."

* '''Cybertron Construction Zone on CartoonNetwork.com''' [https://www.youtube.com/watch?v=-T4eKlJVSUA 30 sec]
: Animation: None.
: Narration: Unknown.
: Toy segment: Optimus Prime and Megatron laying on circular platforms with their parts spread out around them. A CGI robotic camera analyzes them, and the connected computer system counts 67 pieces for Optimus Prime, 68 for Megatron and declares that there will be no mixing. A set of human hands builds Optimus Prime but finishes by adding Megatron's [[Insignia|faction symbol]], to the astonishment of the narrator. The computer starts to flip out, noting that "This is against protocol." The narrator tells the computer to relax then instructs kids (with the help of their parents) to go to [[Cartoon Network]]'s website to [[Construct-Bots Builder|"construct, customize and convert your own ultimate custom bots."]]
: Notes: The narrator refers to the camera/computer combo as 'Cyborg'.
: ''Welcome to Cybertron Construction Zone.'' "Sixty-seven pieces for Optimus Prime, sixty-eight for Megatron. No mixing." ''Let's get to work kid. Hold on. That's, uh, Megatron's.'' "This is against protocol." ''Relax, Cyborg. Kids, grab a parent and go to CartoonNetwork.com/Transformers to construct, customize and convert your own ultimate custom bots. Should've tried that years ago.''

== Age of Extinction ==
Fourth movie, fourth movie sized marketing campaign.
{{main|Commercial/Age of Extinction}}

==Angry Birds Transformers==
[[Angry Birds Transformers (mobile game)|Angry Birds Transformers]] took a unique approach to advertising the game, by eschewing narration of any type and largely letting animation, gameplay footage and behind the scenes commentary do the talking. With characters as personality filled as the Angry Bird Transformers, the game's endearing brand of humor and a Transformers legend in the form of [[Vince DiCola]] on-hand, who needs a narrator? In addition to having DiCola help compose the music, the Angry Birds team also demonstrated their love of the [[The Transformers (franchise)|80's incarnation of Transformers]] by producing several animated trailers in the style of the [[The Transformers (cartoon)|original cartoon]].

===2014===
====Game====
[[File:AngryBirdsCinematicTrailer1.jpg|upright=1.66|thumb]]
*'''Comic-Con trailer''' [https://www.youtube.com/watch?v=ExD-ZX-Z_Ds 1:06]
: Notes: Uploaded [[July 24]], 2014. [[Red (AB)|Red]] is deployed by [[Astrotrain (G1)|a familiar looking space shuttle]] onto a beach dotted with palms. He runs across the beach and into a jungle, taking out a trio of pigs as he goes. Red stops at the sight of a pile of rocks which transforms into a robot in order to attack him. Red tries to fight back but finds his attack to be ineffective. This prompts him to use a [[telepod]] to call in [[King Pig]] to help him. After defeating the robot, Red goes to shake Pig's hand. Pig does the old "pull hand away and slick back your hair" trick and then laughs at Red. Jerk.

[[File:AngryBirdsCinematicTrailer2.jpg|upright=1.66|thumb|Holy crap Prime. It's just a Taco Bell.]]
*'''Cinematic trailer''' [https://www.youtube.com/watch?v=7lL_rOz2DUY 1:18]
: Notes: Uploaded [[August 29]], 2014. A comet?, streak of light? cross the universe and deposits the [[AllSpark#Angry Birds Transformers continuity family|AllSpark Egg]] onto a planet much like [[Earth|our own]]. The Angry Birds and Pigs race toward a standoff in a rocky, desert-like area. The Allspark egg turns them into the [[Autobird]]s and [[Deceptihog]]s. Nearby eggs are turned into the [[Eggbot (AB)|Eggbots]], who open fire on both groups. They also start turning rocks into automated gun turrets. Red and King Pig have a tense arm wrestling lockup which causes rocks to start flying. This is interrupted by the Eggbots who draw the Autobirds' full attentions. The Autobirds destroy the turrets and chase the Eggbots off towards a volcano. This trailer is an homage to the Season 1 [[title sequence]] of ''[[The Transformers (cartoon)|The Transformers]]'' complete with its own unique theme song (written in part by [[Vince DiCola]] himself), the title text coming out from behind the volcano, and what sounds like a recording of the transforming sound taken from the cartoon. The creators even went so far as to make the animation look like it's an authentic 1980's production ripped from a VHS tape with film defects and tracking issues.
: ''Angry Birds! Transformers! Birds disguised as robots in disguise!''

*'''Gameplay Trailer''' [https://www.youtube.com/watch?v=ejZmRyraq2g 1:07]
: Notes: Uploaded [[September 25]], 2014. A montage of gameplay footage. It is soundtracked to the Angry Birds Transformers theme from the Cinematic trailer.

*'''Character trailers'''
: Notes: Brief demos of the model for the highlighted character.
* "[https://www.youtube.com/watch?v=veUmALdUbfo Red as Optimus Prime!]"
* "[https://www.youtube.com/watch?v=FzLL96i3WPs Chuck as Bumblebee!]"
* "[https://www.youtube.com/watch?v=svl_hrkIGAg Hal as Grimlock!]"
* "[https://www.youtube.com/watch?v=lK0j9Bh2jCM Corporal Pig as Galvatron!]"
* "[https://www.youtube.com/watch?v=jE_GNEGexxg Foreman Pig as Lockdown!]"

*'''Behind the scenes with Vince DiCola and Kenny Meriedeth!''' [https://www.youtube.com/watch?v=0LlkMgAQIkk 2:22]
: Notes: Uploaded [[August 29]], 2014. Vince DiCola and [[Kenny Meriedeth]] talk about what went into creating the soundtrack for [[Angry Birds Transformers (mobile game)|Angry Birds Transformers]]. Emulates a VHS tape with the 80's style logo screen from the Cinematic Trailer and distortion effects on the live action segments.

* '''Launch trailer''' [https://www.youtube.com/watch?v=pp9MW6Yj0NA 1:00]
: Notes: Uploaded [[October 30]], 2014. A mixture of footage from the Cinematic trailer, the Gameplay trailer, and the Character trailers combined with footage of Angry Birds cosplayers at [[New York Comic Con#2014|New York Comic Con 2014]], set to the Angry Birds Transformers theme song. The soundtrack and the new ability to take a teammate into events are highlighted features.
:[Killer soundtrack!]

====Toys====
[[File:Angry Birds Telepods Commercial.jpg|upright=1.66|thumb]]
* '''Telepods''' [https://www.youtube.com/watch?v=UNmwjCc3Rvg 30 sec]
: Animation: CGI [[Red (AB)|Red]] as Optimus Prime, [[Chuck (AB)|Chuck]] as Bumblebee and [[Hal]] as Grey Slam Grimlock run across a desk chasing and shooting a group of [[Minion Pig#As the Eggbot Army|Minion Pigs]].
: Narration: Unknown.
: Toy segement: A hand transforms the Optimus Prime racer, places it on it's [[Telepod]] stand and then uses the Telepod to transport it into the game. It then does the same with the Bumblebee racer.
: ''NEW! Telepods Angry Birds Transformers gets the bot in the game! All these bots can take out the piggies, but which one to choose? Aw yeah, it's Optimus Prime time! Teleport different birds for different weapons in the game. And blast those Piggies to smithereens. Teleport 'em in for the power to win! You can collect them all and unlock their powers. Figures and app each sold separately, ask a parent to go online. Telepods, power up your game.

===2015===
====Game====
[[File:Angry Birds Deceptihogs Revenge Trailer.jpg|upright=1.66|thumb|One shall stand, two shall fall?]]
* '''Deceptihogs' Revenge''' [https://www.youtube.com/watch?v=sOLaQG34eSM 1:38]
: Notes: Uploaded [[January 14]], 2015. Optimus Prime Bird and Megatron Pig fist-bump as they drive up to the EggSpark. Megatron Pig reaches it first, and is entranced by its glow. Optimus Prime Bird reaches out to him to be helped up... but Megatron Pig laughs maniacally in his face and pulls the fake handshake trick again as the EggSpark upgrades him into Dark Megatron Pig! Dark Megatron Pig kicks Optimus Prime Bird away, and returns to the Deceptihogs' lair. He is followed by the Autobirds, who burst in to find... the Deceptihogs using the EggSpark as a dancelight. This trailer is a sort of "sequel" to the Cinematic Trailer detailed above, animated in the same style. The gameplay footage highlights the "Deceptihogs' Revenge" update.

* '''Best Buddies''' [https://www.youtube.com/watch?v=tnCsp0bVv6g 42 sec]
: Notes: Uploaded [[April 28]], 2015. Bumblebee Bird faces off against a swarm of flying Pigbots, barely holding his own... then spots Heatwave Bird relaxing nearby in a hammock. Perplexed, he goes up to his friend for help, but Heatwave Bird is uninterested... until a stray shot blows off the little umbrella from his drink. Heatwave Bird blows up the Deceptihogs with one shot, before going back to nursing his drink.

* '''Arcee and Airachnid join the team!''' [https://www.youtube.com/watch?v=UwEBZB9mcVs 42 sec]
: Notes: Uploaded [[May 21]], 2015. Arcee Bird does some heavy-lifting at the gym. As she finishes up, she walks by Galvatron Pig, spotting Megatron Pig at a nearby weight station. Galvatron Pig is distracted by Arcee Bird, and picks up her discarded lollipop, while Megatron Pig struggles with the weight he attempted to lift. Airachnid Bird does some yoga stretches, surrounded by Japanese lanterns... but gets her leg stuck behind her neck. She hops past Megatron Pig, now at a punching bag. Optimus Prime Bird jogs across the countryside, and meets with Arcee Bird, Airachnid Bird, and Megatron Pig. They jump up in cheer together. Freezeframe.

* '''Meet Bluestreak and Prowl!''' [https://www.youtube.com/watch?v=OMnFZn16BV8 1:00]
: Notes: Uploaded [[July 15]], 2015. Optimus Prime Bird and Arcee Bird are on the run from some Flying Pigbots! Arriving at a cliff edge, they try to fight back, only to find that they are out of ammo. They duck behind a boulder for cover... And are rescued by Bluestreak Bird, teleporting in! Elsewhere, Heatwave Bird and Bumblebee Bird are driving by when... Aww, someone taped over this part with some gameplay footage! This trailer is yet another one made to look as though it was ripped from a VHS tape. In keeping with the theme, a short portion of another "commercial" can be seen before the Angry Birds: Transformers" footage begins.

* '''Introduction to Energonicons''' [https://www.youtube.com/watch?v=r13C9W01Re8 57 sec]
: Notes: Uploaded [[July 24]], 2015. Nick from the Angry Birds Transformers team covers the subject of "Energonicons," a new feature included in the game as of its "1.6" update. Emulates a VHS tape with the 80's style logo screen from the previous trailers and distortion effects on the live action segments.

* '''Introduction to Crafting''' [https://www.youtube.com/watch?v=GCZFTlNLQ68 1:14]
: Notes: Uploaded [[July 27]], 2015. Nick from the ''Angry Birds Transformers'' team covers the subject of "Crafting" a new feature included in the game as of its "1.6" update. Emulates a VHS tape with the 80's style logo screen from the previous trailers and distortion effects on the live action segments.

* '''Introduction to Bluestreak''' [https://www.youtube.com/watch?v=Q7Tr_nY_ruw 49 sec]
: Notes: Uploaded [[July 27]], 2015. Nick from the ''Angry Birds Transformers'' team covers the subject of new character "Bluestreak" an addition to the game as of its "1.6" update. Emulates a VHS tape with the 80's style logo screen from the previous trailers and distortion effects on the live action segments.

== Hero Mashers ==
Hero Mashers continues the long history of music in ''Transformers'' commercials. This time however, it isn't a rap or rock song. It's a parody of "{{w|The Hokey Pokey}}". That was also the theme of the [https://www.youtube.com/channel/UCnTxu4L55COVpbq7O2U50bQ Hero Mashers advertising] in general. Between ''Transformers'', ''[[Jurassic Park]]'', multiple standard [[Marvel Comics|Marvel]] figure ads, and a Marvel ''micro'' figure ad, some poor songwriter has probably heard enough Hokey Pokey to last a lifetime!
[[File:HeroMashersCommercial.jpg|upright=1.66|thumb|No more, Optimus Prime! Grant me mercy, I beg of you! Use a breath mint!]]
=== 2014 ===
* '''Hero Mashers''' [https://www.youtube.com/watch?v=6SK0PfQAdos 30 sec], [https://www.youtube.com/watch?v=6AaaJIvc3W0 20 sec]
: Animation: Megatron battles it out on city street with Optimus Prime, Bumblebee and Grimlock. The three Autobots swap parts all the while and Prime borrows a few of Megs' parts at one point.
: Narration: Unknown.
: Toy segment: None.
: Notes: The narration bookends a parody of the Hokey Pokey, with the song doing the heavy lifting for describing the play pattern.
: ''New Transformers Hero Mashers!'' {1,2,3,4!} (Briskly, to the tune of "The Hokey Pokey") {Optimus stumbles upon, pieces of Megatron. He tries them on for size, and they all fit to his surprise. More powerful than ever, enemies meet their demise, that's what it's all about. Autobots combine, Megatron's missiles miss. Using Grimlock's arms, they stop him with a dino fist. Taking bad guys down is easy, when you're mashing that with this. That's what it's all about.} ''Now there are even more ways to make your ultimate mashup. New Transformers Hero Mashers.''

== Battle Masters ==
[[File:BattleMastersCommercial.jpg|upright=1.66|thumb|Now boys, fight clean. No rough stuff. None of this. Or this. Or this. Or like so. Or this. Or this. Or this. You understand?]]
=== 2014 ===
* '''Trailer''' [https://www.youtube.com/watch?v=LH68rDpKlXo 1:50]
: Animation: The announcer welcomes us to "Transformers Battle Masters Fight Night" as we see a shot of live action fans crowded around the arena with an advertisement of "Optimus Prime vs Megatron" on the flat screen marquee. He proceeds to talk about tonight's matchup as we see Optimus Prime sitting in his locker room, contemplating tonight's bout. The narrator says that after "months of intense training" the "night to settle the score" is finally here, as we begin to see a flashback training montage of Optimus Prime. The montage shows him bench-pressing a smashed SUV, heavy bag training using a metal shipping container as his heavy bag, and jumping rope in a warehouse using a large chain. Cutting back to the present, Prime throws a couple warmup punches in the air. As Megatron is being announced, he is shown using a standing monitor screen as a fast bag, bench-pressing an actual set of weights and absorbing energy from an unknown source. "The Calamity of Humanity" plays to the crowd and points to his bicep as he walks to the ring. Optimus Prime is announced as the "The Diesel Destroyer" and does a Hulk Hogan-like flexing taunt, with flames spewing from his exhaust pipes as he curls his arms in front of his chest. Megatron, being surprisingly sportsman-like, initiates the pre-match fist pound. The match starts off with Prime backup towards his corner to avoid several alternating hooks from Megatron. Prime then takes advantage of an opening, throwing a couple quick hooks and what can only be described as {{w|Roman Reigns}}' "Superman Punch" to stun Megatron and back him into his own corner. Prime follows this up with a flurry of body blows. Megatron puts a halt to Prime's assault by grabbing his hands and headbutting him, a move described by the announcer as "a cheap shot". This backs Prime off to the middle of the ring. The separation and stun allow Megatron to come out of the corner with a barrage of hooks, some involving him holding Prime's shoulder with his other hand as he wails on him. He finishes the barrage with a double axe handle, dropping Prime to one knee. Prime appears to be down and out, but Megatron's grandstanding allows him time to clear out the cobwebs. Megatron goes in to finish him but Prime blocks two of his punches before coming back with his own flurry. Prime ends it by dropping Megatron with a right cross to the jaw. Prime plays to the crowd, before a cut to the log. After cutting back, we end with Prime using two hands to hoist his rather generic looking title belt over his head.
: Narration: [[Battle Masters Guy]].
: Notes: It's not exactly clear what type of combat Optimus and Megatron are engaging in. The announcer speaks in manner consistent with that of a boxing announcer, a headbutt is considered a cheapshot and Prime hoists his title like a boxing champion. But the manner in which Megatron and Prime play to the crowd as they enter, and their use of other tactics that would be considered illegal in boxing but not called out here as such, give the impression that they are having a professional wrestling match. Megatron using one hand to hold Prime in place while pummeling him, Megatron using a double axe handle and Optimus Prime using a "Superman Punch" (running, jumping up then throwing a hook punch on the way down) are techniques that perfectly valid in pro wrestling but of dubious legality at best in boxing.
:''Welcome to Transformers Battle Masters Fight Night. Tonight's main event promises to be the battle for the ages. After months of intense training, the night to settle the score is finally here. Two fighters will enter, but only one will walk out with the title. Introducing first, he comes from the darkest regions of Cybertron, he is the leader of the Decepticons, The Calamity of Humanity, Megaaatronnnn! And his opponent, the leader of the Autobots, The Diesel Destroyer, Optimuuus Prime! Fans, this promises to be a real [[Slugfest (G1)|slugfest]]. And there's the bell. Megatron comes out swinging. Oh! Optimus connects! Megatron is in trouble! Look out! A cheap shot from Megatron. And the tide of this fight is turned. The Decepticon is relentless. Optimus is down! OP-TI-MUS IS DOWN! This could be it! But don't count him out just yet, the Diesel Destroyer is fighting back. [[Knockout (G1)|KO]]! [[Knock Out (Prime)|KO]]! That's it, it's all over. Optimus Prime wins! Rule the ring, with Transformers Battle Masters. From Hasbro Games.''

* '''Battle Masters''' [https://www.youtube.com/watch?v=Ww93TBZLG0I 30 sec], [https://www.ispot.tv/ad/7yLH/transformers-battle-masters 15 sec]
: Animation: [[Optimus Prime (Battle Masters)|Optimus Prime]] sits in his locker room, pumping himself up to fight [[Megatron (Battle Masters)|Megatron]]. After the fight, Prime hoists the title above a defeated Megatron.
: Narration: [[Battle Masters Guy]].
: Toy segment: Two boys play with the Battle Masters in the center of a boxing ring.
: Notes: This commercial was animated by [[Clockwork VFX]]
: ''Transformers Battle Masters. Welcome to Fight Night. Now you can bring the battle home, with Optimus Prime and Megatron. This is gonna be the battle you've been waiting for. Control the action with Battle Masters and knock their head off to win! The new Transformers Battle Masters game. You can find it in the gaming aisle. Rule the ring!''
:* '''Battle Masters 2''' [https://www.youtube.com/watch?v=N_cqiYGB5oM 15 sec] - A shortened version of the previous ad with a different narration.
:: ''Transformers Battle Masters. '''Now''' you can bring the battle home, with Optimus Prime, and Megatron. Control the action with Battle Masters. Go toe to toe with your opponent and knock their head off to win! The Transformers Battle Masters game. The new generation of fighters. Rule the ring!''

* '''Battle Masters Fight Night''' [https://www.youtube.com/watch?v=UjTT94ptmsM 20 sec]
: Animation: External and internal views of an arena, re-used from the trailer. Optimus Prime's fist smashing through the Battle Masters logo at the end.
: Narration: [[Battle Masters Guy]].
: Notes: An ad for a three day promotion for the [[Battle Masters mobile game]] where if a player beat the tournament, they would unlock "The Brazen Brawler", [[Knockout (Battle Masters)|Knockout]]. The promotion ran from [[August 15]] to [[August 17]], [[2014]].
:''Transformers Battle Masters! For three days only, August 15th, 16th and 17th, win the Fight Night tournament to unlock the newest virtual fighter. "The Brazer Brawler", Knockout! And add him to your collection. Ask a parent to download. Transformers Battle Masters. Rule the ring!''

== Robots in Disguise (2015) ==
''Robots in Disguise'' went back and forth with it's approach to animation. The first toy ad in 2015 used live action footage with CGI characters, but subsequent ads in the same year utilized animation in the style of the cartoon. This continued with the first ad of 2016. The marketing team then switched back to the live action/CGI blend for the Power Surge subline and the remainder of the line. ''Robots in Disguise'' has the unique distinction of having three McDonald's promotions (the most of any Transformers [[Franchises|franchise]]) and commercials for each of them. It also has the distinction of having the first (and to date only) promotional campaign for an officially licensed Transformers museum exhibit, with the brand having partnered up with the Children's Museum of Indianapolis in 2015.

=== 2014 ===
* '''Exclusive First Look''' [https://www.youtube.com/watch?v=jwsLeDPQCvA 1:13]
: Notes: Premiered [[July 24]], [[2014]] at [[San Diego Comic-Con]]. Features clips from ''[[Transformers: Robots in Disguise (2015 cartoon)|Robots In Disguise]]'' set to a techno track without any dialogue or sound effects.

* '''Season 1 trailer''' [https://www.youtube.com/watch?v=1KjHtPfhHCg 1:04]
: Narration: Unknown.
: Notes: Uploaded [[October 7]], 2014 to the Hasbro Studios YouTube channel. Presented on [[October 9]], 2014 at [[New York Comic Con]].
: ''Get ready...'' "I need you on Earth Bumblebee." "Optimus?" ''for a new mission...'' "We could be looking at a Decepticon army trying to take this planet." "Yeah I noticed that." ''with a new team...'' "Where's your squadron?" "I'm afraid we're it." "And I'm supposed to be the one with the faulty hiring, uh-wiring." ''and a new leader.'' "I'm not Optimus!" "Too bad because we could really use a Prime right about now." ''Coming in 2015...'' "Several of Cybertron's most wanted Decepticons are at large." "How many is several?" "Ohhh, a couple of hundred." ''a new team will roll out.'' "We're a team now, so let's do what we have to do." "Kinda wish I was a bigger bot." "If we're going to wrap these fugitives up, we need to look like something humans will accept. We need to be robots in disguise." ''Transformers: Robots in Disguise. Coming in 2015.''

===2015===
====Toys====
[[File:RID2015 One And Three Step Changers Commercial.jpg|upright=1.46|thumb]]
* '''One Step and Three Step Changers''' [https://www.youtube.com/watch?v=eMoSzgFDL0U 30 sec] [http://www.ispot.tv/ad/7JM4/transformers-robots-in-disguise-take-on-the-battle 15 sec]
: Animation: Full CGI Bumblebee pulls into a parking lot near a beach as [[Steeljaw (RID)|Steeljaw]] pops out of some sand behind a live action boy. Bumblebee battles Steeljaw, eventually tossing him into the ocean.
: Narration: Standard RID 2015 Guy
: Toy segment: Live action kid transforming One Step Steeljaw and Three Step Bumblebee.
: Notes: Uploaded [[February 20]], 2015 to the Official Transformers Channel. Bumblebee's voice is provided by [[Will Friedle]].
:* '''One Step and Three Step Changers with Warrior Class Optimus Prime'''
: An edited version of the commercial above, featuring a brief clip of [[:File:Transformers-RID2015-spring-CM-ver-2-Optimus-Prime.jpg|Warrior Class Optimus Prime]].
: ''Notes:'' This [[Optimus Prime (WFC)|Optimus Prime]] features unpainted thighs.
:* '''One Step and Three Step Changers''' [https://www.youtube.com/watch?v=HOvHl0OGNqU 15 sec]
: An edited version of the original commercial, featuring One Step Grimlock instead of Steeljaw. The ending shot also is replaced with a new one, showcasing One Step Grimlock and Sideswipe (the second mold), Warrior Optimus Prime and Strongarm, and Three Step Bumblebee and Thunderhoof.
:''All new Transformers, are Robots in Disguise.'' Kid: "Get 'em Bumblebee!" Bee: "Why don't you...cool off Decepticon!" Kid: "Whoa..." Bee: "Booyah! Slam dunk!" ''Get on the action fast with One-Step, and Three Step Changers! Part of the new Transformers: Robots in Disguise Collection. Each sold separately.'' Bee: "Ha ha!" Kid: "Yeah!"

[[File:RID2015 Mega Optimus Prime Commercial.jpg|upright=1.46|thumb]]
* '''Mega Optimus Prime''' [https://www.youtube.com/watch?v=owcaYg2OnEE 20 sec], [https://www.youtube.com/watch?v=lBmjJuAAMYw 15 sec]
: Animation: Optimus Prime takes on [[Divebomb (RID)|Divebomb]], [[Airazor (RID)|Airazor]], and [[Fracture (RID)|Fracture]] in their rampage.
: Narration: Standard RID 2015 Guy
: Toy segment: Kid in yellow hoodie transforms Optimus Prime after driving him through a diorama.
: Notes: Uploaded [[June 16]], 2015 to the Official Transformers Channel. Optimus Prime's voice is not provided by [[Peter Cullen]], nor are Fracture, Divebomb and Airazor's voices provided by [[Kevin Pollak]], [[Khary Payton]] and [[Roger Craig Smith]].
:''New Transformers Mega Optimus Prime!'' Fracture: "Nothing can stop us." Airazor: "Ha ha ha ha..." Divebomb: "Uh-oh!" ''The ultimate Autobot is here.'' Divebomb: "Oh no!" Optimus Prime: "Take that! Decepticon." ''Mega Optimus Prime converts fast in 3 Steps, from bot to battle! Part of the Transformers: Robots in Disguise Collection. Each sold separately.'' Fracture: "Ohhh...." Airazor: "What happened?"

[[File:RID2015 Deployers Science Commercial.jpg|upright=1.46|thumb]]
* '''Deployers: 'Mini-Con'''' [https://www.ispot.tv/ad/7UnS/transformers-deployers-mini-con 30 sec]
: Animation: None, apart from CGI manufacturing robot arms manipulating toys into place for the end shot.
: Narration: Standard RID 2015 Guy
: Toy segment: Two kid scientists demonstrate the "science" of the Deployer gimmick, but end up fighting with their respective deployers when one of them accidentally knocks off their ''only'' beaker.
: Notes: When the camera pans out to show the two kids fighting across the table, there's no sign of the beaker anywhere despite the entire room being visible. Speaking of the beaker falling, those kids must've REALLY souped up their Fracture's launcher to be able to shoot out the Mini-Con with enough force to move the beaker by hitting it at it's base.
: Kid 1: "Welcome back to the lab." Kid 2: "We're testing out Transformers: Robots in Disguise Mini-Con Deployers and Mini-Con toys." Kid 1: "The science is rather rudimentary." Kid 2: "Just convert, load, launch." Kid 1: "Hey, that was our only beaker! Autobot Drift, Jetstorm, move out!" Kid 2: "Attack Fracture, you mighty Decepticon!" ''Oh yeah, now that's science! Collect all the Mini-Con toys. Part of the Transformers: Robots in Disguise collection. Each Deployer comes with one Min-Con. Deployers and additional Mini-Cons each sold separately.''

[[File:RID2015 Deployers Commercial.jpg|upright=1.46|thumb]]
* '''Deployers''' [https://www.youtube.com/watch?v=3BbcQTNPsPg 30 sec]
: Animation: Three different segments: [[Drift (RID)|Drift]] deploys [[Jetstorm (RID)|Jetstorm]]; Fracture deploys Airazor and [[Divebomb (RID)|Divebomb]]; Drift deploys both Jetstorm and [[Slipstream (RID)]] and Fracture deploys his Mini-cons leading to a clash. Only the aftermath of the clash is seen with the Autobots standing tall over, and in the case of the Mini-cons standing tall on, the Decepticons.
: Narration: Standard RID 2015 Guy
: Toy segment: Two boys duel with Drift, Fracture and their Min-cons in a diorama.
: Notes: Uploaded September 20, 2015. Diorama is the same one used for the Mega Optimus Prime ad. Divebomb's voice is supplied by his [[Khary Payton|usual actor]] this time. Jetstorm and Slipstream's voices also seem to be their usual actors.
:''New Transformers Mini-Cons! Transformers Deployers and their Mini-Cons are ready for battle! Convert, load, launch, and take the battle to the next level.'' Divebomb: "Ha ha, Mini-Cons rule!" ''Convert, load, launch. Load and launch, as bot or vehicle. '''MINI'''. '''CONS'''.'' Divebomb: "You are going down!" ''From the Robots in Disguise collection. You can collect them all. Each Deployer comes with one Min-Con. Single Mini-Cons each sold separately.'' Jetstorm & Slipstream: "Mini-cons!"

[[File:RID2015 Super Bumblebee Commercial.jpg|upright=1.46|thumb]]
* '''Super Bumblebee''' [https://www.youtube.com/watch?v=uiTpA1zsWHI 20 sec], [https://www.youtube.com/watch?v=DT-9ZCgOhAk 15 sec]
: Animation: Steeljaw approaches Bumblebee, and bee transforms himself into a ''bigger'' bot, and then plays Steeljaw like a toy.
: Toy segment: A boy drives Bumblebee through a scenic diorama before transforming him. His scale with other figures and electronic features are also demonstrated.
: Notes: The diorama is the same as the previous commercial. Steeljaw's voice is provided by his usual actor,
: Steeljaw: "Bumblebee?" ''Su-per Bumblebee: converts fast!'' Steeljaw: "Oh, no!" ''New Super Bumblebee is the biggest converting Bumblebee ever with lights and sounds!'' Toy: "Roll up and roll out!" ''Super Bumblebee, part of the Robots In Disguise collection. Each sold separately.'' Steeljaw: "Augh, ow!"

====Cartoon====
* '''Season 1 trailer #2''' [https://www.youtube.com/watch?v=d_xFCPPbkUs 30 sec]
: Narration: Unknown.
: Notes: Uploaded [[February 23]], [[2015]] to the Official Transformers Channel.
: "I need you on Earth Bumblebee." "Optimus!" "We could be looking at a Decepticon army trying to take this planet." "Ready for your backup plan, sir." "I don't have one!" "Why don't we just start punchin' and see how it turns out?" "If we're gonna wrap these fugitives up, we need to be robots in disguise." "Woah." ''Transformers: Robots in Disguise. A brand new series. Only on Cartoon Network.''

* '''Series Premiere''' [https://www.youtube.com/watch?v=lAb-J-EMk1U 30 sec]
: Narration: Unknown.
: Notes: Aired [[March 14]], [[2015]].
: "Playtime's over." ''The Transformers have a new mission.'' "And I'm stranded on Earth with two teenagers." ''Catch every fugitive Decepticon on Earth and get them back into their cells.'' "I could eat the whole planet. Just the crunchy parts." ''But it's not gonna be easy...'' "Roll up and roll out! I'll work on that last part." ''Transformers: Robots In Disguise. One hour series premiere. Tonight at six, five Central. On Cartoon Network.''

====Other====
[[File:RID2015 Childrens Museum Commercial.jpg|upright=1.46|thumb|Recruitment in the [[Cybertronian Civil Wars]] has really taken a hit.]]
* '''Exhibit at The Children's Museum of Indianapolis''' [https://www.youtube.com/watch?v=psXk7_r_yHE 30 sec]
: Narration: Optimus Prime narrates, appealing to the citizens of Earth to join [[Autobot|his team]] to defend the Earth from the Decepticons, who have been sighted near the museum. This narration accompanies various shots of the exhibit being enjoyed by children and their parents.
: Notes: Optimus Prime's narration is provided by his usual cartoon voice actor, [[Peter Cullen]].
: "Citizens of Earth, Decepticons have been sighted at the children's museum. We need you to join our team. Are you Autobot or Decepticon? Where do you stand? You must choose. You must prepare yourself to explore our world. Train the young. Design new Transformers characters. To protect the Allspark, join me Optimus Prime, to defend Earth." "Transformers: Robots In Disguise, at the Children's Museum of Indianapolis. Open now."

* '''McDonald's Happy Meal''' [https://www.youtube.com/watch?v=JQtx3wIYxwI&t=29 30 sec]
: Narration: Unknown.
: Notes: Happy Meal box A pulls out a Yoplait Go-Gurt tube from behind his back, much to the delight of a second Happy Meal box. Happy Meal box B spins the GoGurt (and thereby also twists the arm of box A) like an airplane propeller. This causes box A to fly around like an airplane, eventually knocking down box B from behind. After B gets up and sees A fly away again, Bumblebee shows up. B hops into Bee's driver seat and starts pressing all around Bumblebee's interior touch screen controls, triggering his transformation. Once transformed, Bee is tickled by the Happy Meal box banging around inside him, trying to get out. Box B eventually manages to pop out of a hatch behind Bumblebee's head, and the zaniness of the whole thing gives both of them a good laugh. Box A flies through the still shot of the actual toys just before his arm propeller runs out of steam and he crashes.
: ''Becoming a force for good, has never been easier. When you choose to team Bumblebee or another epic Transformers: Robots in Disguise toy with the goodness of Go-Gurt strawberry yogurt in '''your''' McDonald's Happy Meal.''
{{-}}
===2016===
====Toys====
[[File:RID2015 Cyclone Deployers Commercial.jpg|upright=1.46|thumb|Oh yeah!]]
* '''[[Cyclone]] Deployers''' [https://www.youtube.com/watch?v=Udt_Ms_CGsQ 20 sec]
: Animation: [[Overload (RID)|Overload]] busts through the wall of a construction site, transforms to tank mode and deploys two Mini-Cons. [[Backtrack (RID)|Backtrack]] and [[Hammer (RID)|Hammer]] transform and lunge at Bumblebee and Grimlock.
: Narration: Unknown.
: Toy segment: A pair of hands demonstrates the toys inside a demolished construction site diorama.
: Notes: The diorama does not feature any construction equipment and has strangely high number of rocks/boulders strewn about. It also seems to be mis-scaled such that the Deployers would be roughly the size of humans. Apparently, Overload was able to borrow [[Crazybolt (RID)|Crazybolt]]'s Minicon, Hammer. There is a single line of dialoge from the animated characters, a yell of "Mini-Cons!" used as a stinger at the end. It is not clear which Mini-Con utters it. Though Hammer does his mouth open, neither he nor Backtrack have been previously been shown to be capable of speech.
: ''Transformers Cyclone Deployers are mightier with...new Cyclone Mini-Cons. Choose any Cyclone Mini-Con you want to roll into battle, and make your Cyclone Deployer even mightier with the Cyclone Mini-Cons! Part of the Robots in Disguise collection. Each deployer comes with one Mini-Con. Other Min-Cons sold separately. You can collect them all!'' Hammer?: "Mini-Cons!"
[[File:RID2015 Power Surge Prime Commercial.jpg|upright=1.46|thumb]]

* '''Power Surge Optimus Prime''' [https://www.youtube.com/watch?v=mkSXc6Nyewg 15 sec]
: Animation: CGI [[Starscream (WFC)|Starscream]] lands in front of house where a boy comes out to defend it with his Power Surge Optimus Prime figure on a stormy night. Starscream then recoils in fear as [[Aerobolt]] being snapped onto the toy chest and activating its gimmicks causes the real Optimus Prime to show up.
: Narration: [[Peter Cullen]] with the Standard RID 2015 Guy doing the figure description at the end.
: Toy segment: Live action boy, flipping back the cab portion of the toy, then attaching Aerobolt to Prime's chest to trigger his pop-out wings and cannons.
: Narrator 1: ''Transformers. When evil casts its shadow, step into the light to power up and be more than meets the eye.'' Narrator 2: ''Power Surge Optimus Prime and Weaponizer.''

[[File:RID2015 Power Surge Bee Commercial.jpg|upright=1.46|thumb]]
* '''Power Surge Bumblebee''' [https://www.youtube.com/watch?v=0hRyIz-3_hk 15 sec]
: Animation: CGI [[Thunderhoof (RID)|Thunderhoof]] transforms in the middle of a downtown intersection with a number of humans looking on. One of them, a young boy, steps up and holds his Power Surge Bumblebee figure up to Thunderhoof. This prompts the Decepticon to laugh and point at the child. The boy snaps [[Buzzstrike]] to the figure's chest to power it up. Thunderhoof is not swayed and continues laughing until he notices the real Bumblebee is standing behind him with Buzzstrike in-hand.
: Narration: Peter Cullen with the Standard RID 2015 Guy doing the figure description at the end.
: Toy Segment: Boy transforms Buzzstrike to chestplate mode and attaches him to Bumblebee.
: Narrator 1: ''Transformers. Some forces will always try to stop you, but you have a choice. Power up and be more than meets the eye.'' Narrator 2: ''Power Surge Bumblebee and Weaponizer. Other figures sold separately.''

====Cartoon====
* '''Season 2 Trailer''' [https://www.youtube.com/watch?v=m4x2_7fjwX8 1:08]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''Dark forces are gathering...'' Bumblebee: "There are Decepticons scattered all over the globe." ''A new power is rising...'' Optimus Prime: "Prepare yourselves for battle." ''And when a legendary hero is weakened...'' Bumblebee: "Stop you're tearing him apart!" ''The enemies of Earth grow stronger.'' Bumblebee: "Steeljaw is trying to build an army, and that makes him twice as dangerous." Steeljaw: "I want to assemble a different team, a better team." ''To defeat this evil...'' Glowstrike: "These elite warriors seem more than adequate." ''the Autobots that stood united...'' Windblade: "Optimus isn't up to this." Optimus Prime: "Your concern is unwarranted." ''Must face this enemy...divided.'' Strongarm: "Is this really a good idea sir?" Bumblebee: "My order stands." Saberhorn: "You are either undeniably brave or foolish." Grimlock: "I'm gonna go with the first one." ''Transformers: Robots In Disguise''

====Other====
* '''McDonald's Happy Meal''' [https://www.youtube.com/watch?v=PlYlycQN1hk&t=26 30 sec]
: Narration: Unknown.
: Notes:Four kids sit on the front steps of a house, eating their [[McDonald's]] Happy Meal. One kid pulls out a robot mode Optimus Prime figure, which is strangely not bagged, from his Happy Meal box. As he shouts "Whoa, cool!", one of the other kids pulls out a robot mode Steeljaw figure. A third kid then shouts "You're outnumbered now, Optimus Prime!" as he holds up his robot mode Thunderhoof figure. Kid number four takes a bite out of his McNugget and nods knowingly at kid number one. After the still shot of the four toys, we find out that in an incredible coincidence kid four got vehicle mode Bumblebee. He asks "Who's out numbered now?" and flicks the toy forward. As the toy leaves the frame, it's replaced by a yellow Chevy Camaro that the four boys take to be the [[Bumblebee (Movie)|real-life Bumblebee]]. The second half of the ad is a near totally unrelated plug for the return of Cuties in Happy Meals, featuring a CGI Happy Meal Box diving and swimming Scrooge McDuck-in-his-money-bin style in a farm trailer full of Cuties.
: Kid 1: "Whoaaa, cool!" Kid 3: "You're outnumbered now, Optimus Prime!" ''Now in '''your''' Happy Meal, you can team up for good, with a Transformers: Robots in Disguise toy.'' Kid 4: "Who's out numbered now?" ''And the goodness of fresh Cuties. Only at McDonald's.''
{{-}}

===2017===
====Toys====
[[File:RID2015 When Bots Collide Commercial.jpg|upright=1.46|thumb]]
* '''Combiner Force: When Bots Collide''' [https://www.youtube.com/watch?v=zlU2yNP1Gt0 30 sec]
: Animation: CGI Optimus Prime & [[Strongarm (RID)|Strongarm]] collide and combine into [[Primestrong]] in a Southwestern U.S. desert. This happens behind a boy doing the same with his action figures.
: Narration: Unknown.
: Toy Segment: The animation segment is revealed to be a figment of the boy's imagination as a pan out from his eye shows him playing with the [[Combiner Force]] toys at what appears to be a picnic table.
:''New Transformers: Combiner Force. Crash! and combine forces to become more than meets the eye! Now you can have the power to turn two, into one. With new Robots in Disguise Crash Combiners ...and Activators. Transformers: Combiner Force. Each pair sold separately.''

[[File:RID2015 Team Combiners Commercial.jpg|upright=1.46|thumb]]
* '''Combiner Force: Team Combiners''' [https://www.youtube.com/watch?v=_BsjKtGTtM0 17 sec]
: Animation: CGI Team [[Ultra Bee]] combines, starting with Grimlock transforming into his legs, then Bee creating the torso and head and ending with Sideswipe and Strongarm becoming the arms.
: Narration: Unknown.
: Toy Segment: A kid plays with Team Ultra Bee on a picnic table. Suddenly, the shadow of the Menasor toy looms overhead. The kid looks up to see a hand holding Menasor. Cut to the animation segment of Team Ultra Bee combining. This is then shown, via a pan out through the kid's eye, to be all in his head. The kid smiles, and finishes the last steps of Ultra Bee by snapping the torso and arms onto the legs and then flipping up the head. It is then revealed that a second kid was the one holding Menasor and he sits down to join the first kid in a friendly toy battle.
: ''Transformers. In the shadow of danger, four must combine to become stronger as one and be, '''more''' than meets the eye! Team Ultra Bee vs Menasor. Transformers Team Combiners. Each sold separately.''

====Cartoon====
* '''Season 3 Trailer''' [https://www.youtube.com/watch?v=HnUq4ojVS2I 45 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''New enemies are rising...'' Drag Strip: "Show 'em how we rumble." Soundwave: "You have done well." ''New heroes are uniting...'' Sideswipe: "Blurr, shouldn't you be rescuing someone?" Blurr: "Thought I just did." ''And new forces are combining.'' Motormaster: "Show 'em we're serious." Fixit: "The human encountered two Stunticons that combined into one." Optimus Prime: "This power is a legend." Bumblebee: "Let's make it our mission to merge into one giant form." Grimlock: "Am I the bottom? I knew it." Motormaster: "No." Drag Strip: "It can't be!" ''Transformers: Robots in Disguise Combiner Force. New episodes air Saturday morning at 6:30. Only on Cartoon Network.''

====Other====
* '''McDonald's Happy Meal''' [https://www.youtube.com/watch?v=YeJM-CtOgbQ 30 sec]
: Narration: Unknown male narrator for the first half, unknown female narrator for the second half.
: Notes: Two kids eat their Happy Meals and play with their toys at McDonald's, with various zany sound effects accompanying them. The camera then pans out to show the sound effects are being provided by their dad sitting next to them. After the usual "narrator chimes in with a cut to professional photography of the toys" bit, we cut back to one of the boys trying to do the sound effects himself, with the dad affectionately mussing the kid's hair to show his approval. The second half of the ad is a promo for the McDonald's McPlay app with a different dad and his two kids sitting at a different McDonald's table. They demonstrate using the app on a smartphone to scan a Transformers toy from their Happy Meal to unlock "even more fun".
: "Milk and apples <bew>, the ultimate alliance <bew>." Narrator 1: ''You can join the team, with the goodness of apple slices and a Transformers action figure or mask in every McDonald's Happy Meal.'' Narrator 2: ''The Happy Meal fun goes on and on, when you download the McPlay app. You can scan your Happy Meal toy unlock even more fun! Ask your parents to download McPlay today and you can enjoy it with the goodness of milk and apple slices. Only at McDonald's.''
{{-}}

== Combiner Wars ==
Combiner Wars ads showed a snippet of toy footage in between clips of CGI animation. Arguably, the CGI in the ads is actually ''more'' fluid than that of the [[Transformers: Combiner Wars (cartoon)|supporting media]]. Combiner Wars is also the first toyline to have a trailer for one of its releases.
===2015===
[[File:Transformers-Combiner-Wars-Commercial-Superion.jpg|upright=1.66|thumb]]
*'''Transformers Generations: Combiner Wars''' [https://www.youtube.com/watch?v=wy-n-pzrJvI 30 sec], [https://www.youtube.com/watch?v=oUXbTUKK6W4 15 sec]
:Uploaded June 28, 2015 to the Official Transformers Channel.
: Animation: A head shot of [[Optimus Prime (G1)|Optimus Prime]] talking about the [[Aerialbot (G1)|Aerialbots]], while said team flies to the city to stop the rampaging [[Menasor (G1)|Menasor]]. The Aerialbots combine to form [[Superion (G1)|Superion]], and they battle against the Decepticon gestalt.
: Narration: Unknown.
: Toy Segment: The Aerialbots are combined into Superion, who faces off with Menasor. Optimus Prime's voice is not provided by Peter Cullen.
: Notes: Powerglide only shows up in the toy segment after Superion is formed. It seems [[Scramble Power]] or something similar is at play in this universe as Prime doesn't mention a specific team when talking about the Decepticons forming Menasor nor when commanding the "Autobots" to combine into Superion.
: ''Transformers: Combiner Wars.'' "Autobots, this is Optimus Prime. The Decepticons have formed Menasor. And the threat is bigger than ever. Autobots, combine. Into. SUPERION." ''Connect six Combiner Wars figures, to build even BIGger robots. And defeat the Decepticons. Transformers: Combiner Wars figures. Each sold separately. Courage is stronger when combined.''

*'''Transformers Generations: Combiner Wars: Defensor''' [https://www.youtube.com/watch?v=e3Mv1lNDMhg 30 sec]
: Animation: Same as the first Combiner Wars ad but with the [[Protectobot (G1)|Protectobots]] and [[Defensor (G1)|Defensor]] replacing the Aerialbots and Superion as the Autobot combiner team taking on Menasor.
: Narration: Unknown, same as the Superion ad.
: Toy Segment: Same as the Superion ad, except now it's the Protectobots combining and facing off against Menasor.
: Notes: Groove is not present on the first scene of the Protectobot's alt modes, and he later appears to form Defensor's chest. Once again, Prime does not specify specific combiner teams.
: ''Transformers: Combiner Wars.'' "Autobots, this is Optimus Prime. The Decepticons have formed Menasor. And the threat is bigger than ever. Autobots, combine. Into. DEFENSOR." ''Connect six Combiner Wars figures, to build even BIGger robots. And defeat the Decepticons. Transformers: Combiner Wars figures. Each sold separately. Courage is stronger when combined.''

*'''Transformers Generations: Combiner Wars: Sky Reign''' [https://www.youtube.com/watch?v=OKQXMwiE69k 20 sec], [https://www.youtube.com/watch?v=bn7tZTWrDJE 15 sec]
: Animation: An abbreviated version of the animation from the first two Combiner Wars ads, featuring Menasor and Superion as the combiners. Optimus Prime's lines have been shortened as well. This time, instead of referring to any specific Transformers (himself included), he merely says "Six Decepticons have formed a massive combiner. Autobots, you have the power to combine." The animation from the end of the commercial has been omitted completely.
: Narration: Unknown.
: Toy Segment: [[Sky Reign]] is formed and placed in a faceoff against [[Bruticus (G1)|Bruticus]].
: ''Transformers: Combiner Wars.'' "Six Decepticons have formed a massive combiner. Autobots, you have the power to combine." ''YOUR Combiner Wars figures connect together to form Sky Reign, to take on Bruticus and the Decepticons.even BIGger robots. And defeat the Decepticons. Transformers: Combiner Wars figures. Each sold separately.''

*'''Transformers Generations: Combiner Wars: Devastator trailer''' [https://www.youtube.com/watch?v=4CELuyLdOg4 52 sec]
: Animation: Excerpts from [[The Transformers (cartoon)|The Transformers]].
: Notes: The trailer is composed of text narration interspersed with snippets of the G1 cartoon and still frames of Devastators' various comic appearances all set to a background techno rock track. The cartoon snippets are occasionally accompanied by re-dubbed dialogue, presumably to avoid paying royalties for the use of the original voice actors' performances.
: ''The '''original''' combiner was made of | TOUGH STUFF | His return from G-1 [sic] | Has been 30 years in the making'' "Constructicons, merge into Dev-a-sta-tor." ''And now | We bring you'' "Devastator is back!" ''Devastator''
{{-}}

== Titans Return ==
Titans Return takes an unusal, but quite appropriate given the line's gimmick, approach by focusing it's advertising on the more expensive items in the line (Titan Fortress Maximus, Leader class Powermaster Optimus Prime and Voyager class Optimus Prime) and how those toys can interact with the least expensive items, the Titan Masters. Again, the CGI animation produced for the ads is arguably more fluid than the [[Transformers: Titans Return (cartoon)|cartoon]].
===2016===
[[File:TF-Generations-Titans-Return-CM.jpg|upright=1.66|thumb]]
*'''Powermaster Optimus Prime'''[https://www.youtube.com/watch?v=EfSTaOAyRc8 15 sec]
: Animation: [[Sentinel Prime (G1)|Sentinel Prime]] and [[Blurr (G1)|Blurr]] transforming into robots with their Titan Masters forming their heads, with [[Fortress Maximus (G1)|Fortress Maximus]] appearing from behind.
: Narration: Unknown.
: Toy Segment: An array of Titan Masters are shown standing in a row. [[Hyperfire]] is converted into Blurr's head, followed by a fast motion montage of various Titan Masters serving as Blurr's head. [[Hi-Q|Apex]] is plugged in as Powermaster Prime's head, followed by shots of the full robot mode on a turntable and then the vehicle mode.
: Notes: This commercial was first seen at Cybertron Con 2016. The array of Titan Masters includes, from left to right, [[Grimlock (G1)|Clobber]], [[Quig|Loudmouth]], [[Infinitus]], [[Brawn (G1)|Brawn]], [[Flywheels|Skytread]], Hyperfire, [[Squeezeplay (G1)|Crashbash]], [[Nightbeat (G1)|Nightbeat]], Apex, [[Emissary (TR)|Emissary]], [[Horri-bull|Terri-bull]], and [[Apeface]].
:''On Cybertron, the ancient Titans have returned. To control the battle, power up with the Titan Masters. Convert your Titan master to head mode. You can even take control of Powermaster Optimus Prime! Transformers Generations: Titans Return. Each figure sold separately.''

*'''Fortress Maximus''' [https://www.youtube.com/watch?v=rBYZ_6Q2kd8 15 sec]
: Animation: [[Sentinel Prime (G1)|Sentinel Prime]] and [[Blurr (G1)|Blurr]] transforming into robots with their Titan Masters forming their heads, with [[Fortress Maximus (G1)|Fortress Maximus]] appearing from behind.
: Narration: Unknown.
: Toy Segment: Similar to the Powermaster Optimus Prime ad, the segment starts with an array of Titan Masters standing in a row. [[Hyperfire]] is converted into Blurr's head, followed by a fast motion montage of various Titan Masters serving as Blurr's head. Fort Max is shown standing next to Sentinel Prime on a turntable, followed by a brief demonstration of Fort Max's lights and laser gun sounds. The segment ends with Sentinel Prime in spaceship mode and Blurr in car mode being placed next to Fort Max in his spaceship mode.
: Notes: This commercial was first seen at Cybertron Con 2016. The array of Titan Masters includes, from left to right, Clobber, Loudmouth, Infinitus, Brawn, Skytread, Hyperfire, Crashbash, Nightbeat, Apex, Emissary, Terri-bull, and Apeface.
:''On Cybertron, the ancient Titans have returned. To control the battle, power up with the Titan Masters. Convert your Titan master to head mode. You can even take control of Fortress Maximus! Transformers Generations: Titans Return. Each figure sold separately. Batteries not included.''

===2017===
*'''Transformers: Titans Return - "More than Meets the Eye"''' [https://www.youtube.com/watch?v=qM_0jMmkIio 20 sec]
: Animation: [[Lione|Sawback]] replaces [[Diac]] as Optimus Prime's head, then he shoots at Megatron. Megatron dodges, then Fangry becomes his head and he stomps the ground, making a quake that Optimus dodges. Hot Rod runs by, [[Swoop (G1)|Ptero]] becomes his head and then he transforms.
: Narration: Unknown.
: Toy Segment: Diac is detached from Optimus Prime and transformed into robot mode, then Sawback is selected from an array of Titan Masters to replace him. Ending shot shows Optimus Prime, Hot Rod and Sawback.
: Notes: The array of Titan Masters from which Sawback is selected also includes [[Gort|Xort]], Loudmouth, Infinitus, [[Firedrive]], a second Diac, [[Fangry (G1)|Fangry]], Ptero, [[Getaway|Throttle]], [[Daburu (TR)|Daburu]] and [[Blowpipe (G1)|Blowpipe]]
:''The Titans have returned. And the power to enhance the MIGHTY Optimus Prime, is IN YOUR HANDS! On Cybertron, Titan Masters increase Optimus Prime's [[Fireblast]], Megatron's Strength AND Hot Rod's Speed! Become MORE than meets the eye, with Transformers: Titans Return. Each sold separately.''
{{-}}

== The Last Knight ==
{{main|Commercial/The Last Knight}}

== Power of the Primes ==
Power of the Primes received two ads, taking drastically different approaches. The first uses the traditional format of animation followed by footage of the actual toys. The second is a live action story featuring a boy asking questions of a super computer and being shown video of toys. The animation in the first ad, much like that of the first two parts of the trilogy, manages to outdo it's [[Transformers: Power of the Primes (cartoon)|respective cartoon]].

=== 2017 ===
[[File:POTP Commercial.jpg|upright=1.66|thumb]]
*'''Transformers: Power of the Primes''' [https://www.youtube.com/watch?v=iXtMR-jiUNY 20 sec], [https://www.youtube.com/watch?v=aMziLNsacoI 15 sec]
: Animation: [[Micronus Prime|Micronus]] lands on Cybertron. [[Jazz (G1)|Jazz]] escapes from [[Starscream (G1)|Starscream]]'s attacks, then Micronus comes out and boosts Jazz's power.
: Narration: Unknown.
: Toy Segment: Starscream lands and aims at Jazz and Micronus. Micronus is pulled out from his [[Prime Master|Decoy Armor]] and placed inside Jazz's chest armor.
: Notes: The 15 second version curiously uses a different final shot, adding Beachcomber to the mix.
:''Transformers: Power of the Primes. As a Prime Master lands on Cybertron, Autobot Jazz races to find it, '''before''' Decepticon Starscream. Legend has it, Prime Master Micronus has the power to give '''extra''' strength. Unleash the Prime to become more than meets the eye! Transformers: Power of the Primes, each figure sold separately.''

[[File:POTP Leaders Commercial.jpg|upright=1.66|thumb]]
*'''Transformers: Power of the Primes Optimus Prime and Rodimus Prime''' [https://www.youtube.com/watch?v=kBPUi8aksB4 30 sec]
: Narration: Each sold separately tag by the Super Computer.
: Toy Segment: A kid asks a super computer how [[Optimus Prime (G1)|Optimus Prime]] and [[Hot Rod (G1)|Rodimus Prime]] became [[Prime (rank)|Prime]]s. The computer answers that [[Optimus Prime (G1)|Orion Pax]] and [[Hot Rod (G1)|Hot Rod]] became them by the power of the [[Matrix of Leadership|Matrix]]. The kid transforms the two toys, pulls out Optimus's Matrix and inserts Rodimus's into his compartment.
: Notes: Multiple scenes from ''[[The Transformers: The Movie]]'' are shown in the super computer's screen. When validating the child's authority to access it, the computer scans the child's iris and states "[[Size class|Leader class]] confirmed." Funny, he doesn't look that tall.
: Computer: "Leader class confirmed." Boy: "How did Optimus and Rodimus become Primes?" Computer: "Orion Pax and Hot Rod. Each legendary Autobot became a Prime using the Matrix of Leadership." Computer: ''Transformers Leader class Optimus Prime and Rodimus Prime, each sold separately.''

== Studio Series ==
Studio Series has only had one ad so far, but one is probably all it needs. Since Studio Series is not driven by media, there's no need to update the ad as the marketing gimmick of the line (movie accurate sculpts) isn't changing. And with an adult target audience, not much advertising is needed when you're preaching to the [[Fandom|choir]].

=== 2018 ===
[[File:Studio Series Commercial.jpg|upright=1.66|thumb|For truth, justice, and the Autobot way.]]
*'''Transformers Studio Series''' [https://www.youtube.com/watch?v=95Sp8a_TpHg 20 sec]
: Animation: Brief clip of Bumblebee transforming from ''[[Transformers (film)|Transformers]]''.
: Narration: Unknown.
: Toy Segment: [[Bumblebee (Movie)|Bumblebee]], [[Ratchet (Movie)|Ratchet]] and [[Optimus Prime (Movie)|Optimus Prime]] are set in front of the cardboard backdrops included with them.
:''Discover the moments and bring home the characters that defined a generation! You set the stage... with Transformers Studio Series. More than meets the eye! Each sold separately.''
:*'''Transformers Studio Series''' [https://www.youtube.com/watch?v=iQCgOcalodA 20 sec], [https://www.youtube.com/watch?v=Zeg9O8zIwSU 15 sec]
:: Same as the previous ad, but [[Blackout (Movie)|Blackout]] replaces Ratchet.
{{-}}
== Rescue Bots Academy ==
[[Transformers: Rescue Bots Academy (franchise)|Rescue Bots Academy]], like it's predecessor, had it's share of cartoon promos. Unlike it's predecessor, it does not appear to have produced any toy commercials. At least, we haven't found any yet.
=== 2018 ===
* '''Trailer''' [https://www.youtube.com/watch?v=QpLrWnO6Ubk 55 sec]
: Animation: Excerpts from the cartoon.
: Narration: Text only.
: Whirl: "Follow me team!" Hoist: "How about a tow?" Cody Burns: "Nice reflexes" [JOIN THE NEW RECRUITS] Hot Shot: "Oh yeah! Uh huh!" Whirl: "I'm Whirl. This is how humans meet each other. Or they do this. ''Or'' this!" [TRAIN WITH THE BEST] Hot Shot: "Optimus Prime?!?" Optimus Prime: "Rescue Bot Training Academy has chosen the best of the best to join it's first class." Whirl: "I can't believe we're going to be learning from ''the'' Heatwave!" [ROLL TO THE RESCUE] Whirl: "Whoa-hoa-hoa!" Medix: "I'm on it." Heatwave: "Roll to the rescue."

=== 2019 ===
* '''Season One promo''' [https://www.youtube.com/watch?v=-UNVsiCk3jc 30 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''Saturday...'' Optimus Prime: "I am here with a greater mission." ''Are your kids ready to master the powers of generosity, teamwork and responsibility?'' Hot Shot: "Oh you like that huh?" ''Then it's time to join the ranks of the Rescue Bots!'' Heatwave: "Welcome to the Rescue Bots Training Academy." ''Cause there's no rescue too big...'' Wedge: "Hit it Hot Shot!" ''And no hero too small.'' Whirl: "Yes, we saved you!" ''In the brand new Transformers Rescue Bots Academy. Saturday at 9 AM on Discovery Family.''

=== 2020 ===
* '''Season Two Trailer''' [https://www.youtube.com/watch?v=Lb1DIGtAaN4 1:34]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Optimus Prime: "Recruits, congratulations on completing year one." Heatwave: "Welcome to year two of training." Hot Shot: "I got this thing down." Hoist: "What could go wrong?" Hot Shot: "Nailed it!" Optimus Prime: "Each of you will be partnered with a mentor who will guide you through year two." Hoist: "Chase, Blades, Bumblebee, Heatwave, and Grimlock!" Grimlock: "Hey Babybot, what's uuuuuup!?" Hoist: "Augh!" Optimus Prime: "Now, the real work begins." Heatwave: "Optimus chose you because you aren't bound by rules." Medix: "So nothing else unexpected should happen today!" Blades: "Huh? Whoa!" Heatwave: "I'm not even going to ask." Heatwave: "You'll need help developing your indvidual skills." Bumblebee: "That's why we're here." Hoist: "Power up and energize!" Heatwave: "It's time for you to learn to truly multichange." Hoist: "Whoa!" Wedge: "All three forms in one day!" Optimus Prime: "You've just scratched the surface of what the Multicog can do." Hot Shot: "It does more?!?" Bumblebee: "A rescuer has to play to their strengths." Whirl: "It doesn't matter what we do, as long as we do it together." Wedge: "You know what that means." Boulder: "Rescue Bot recruits roll out!" Medix: "Let's do this!" Hot Shot: "Sure, knock yourself out." Medix: "Why would I render myself unconcious?"

[[File:Rescue Bots Academy Cartoon Promo.jpg|upright=1.66|thumb]]
* '''Continues Next promo''' [https://www.youtube.com/watch?v=W8sMM_9g1TA 30 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''It doesn't matter if your energetic...'' Hot Shot: "Activate. Sweet!" ''...enthusiastic...'' Whirl: "Ohhh! I can't wait for the lessons to start!" ''...competitive...'' Wedge: "Rescue work is about action!" ''...analytical...'' Medix: "My servos are swiveling with excitement." ''...or strong.'' Hoist: "Power up and energize!" ''There's a place for you at the Transformers Rescue Bots Academy. All-new, continues next. Only on Discovery Family.

* '''Continues Next promo 2''' [https://www.youtube.com/watch?v=J4peTknjyWA 15 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''The Rescue Bots are back!'' Grimlock: "What's uuuuup!" ''With new adventures!'' Bumblebee: "This'll be your first spacewalk." ''Roll to the rescue with a brand season of... Transformers Rescue Bots Academy! Continues next, only on Discovery Family.

* '''Continues Next promo 3''' [https://www.youtube.com/watch?v=RpI28rJ49lQ 15 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: ''At the Rescue Bots Academy, no challenge is too big...'' Hot Shot: "Boulder!" ''And no hero is too small.'' Wedge: "We gotta save them!" ''Transformers Rescue Bots Academy all-new continues next, only on Discovery Family.
{{-}}
== Cyberverse ==
''[[Transformers: Cyberverse (franchise)|Cyberverse]]'' seems to have picked up where ''Robots in Disguise'' (2015) left off by continuing with the blended CGI/live action toy segments. It is the first franchise since [[The Transformers (franchise)|the original]] to regularly utilize animation unique to the toy commercials (albeit brief ones) with the character voices reprised by their cartoon actors. While there are trailers for each season, so far no commercials for the cartoon have surfaced online.
=== 2018 ===
====Toys ====
[[File:Cyberverse Action Attackers Commercial.jpg|upright=1.66|thumb|GRIMLOCK TOY = POGGERS]]
*'''Action Attackers''' [https://www.youtube.com/watch?v=pOTHF3QWBM4 20 sec], [https://www.youtube.com/watch?v=jyCpyIMe0SE 15 sec]
: Narration: Unknown.
: Toy Segment: A kid transforms [[Bumblebee (Cyberverse)|Bumblebee]] and gasps at the activation of his car mode gimmick. He then transforms [[Grimlock (Cyberverse)|Grimlock]] too and activates his fire-breathing gimmick. This prompts Bumblebee to pop up from behind the sofa to gasp at it in unison with the kid.
:'''''New''' Transformers Cyberverse. Convert to activate Hive Swarm Attack.'' Boy (whispering): "Whoa!" ''"WHOA" is right. Feel that thrill. There's always more than meets the eye!'' Bumblebee (whispering): "Whoa!" ''GET MORE WHOA with new Transformers Cyberverse Action Attackers!''

====Cartoon====
* '''Season 1 Trailer''' [https://www.youtube.com/watch?v=I1ICb1uoGog 57 sec]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Notes: The trailer seems to abruptly cut off after an animation montage rather than making a closing pitch.
: Windblade: "Bumblebee, I'm going to access your memory." Bumblebee: "This is my mind?" Windblade: "Let's find some answers." [THE KEY TO THE FUTURE] Megatron: "Fellow Cybertronians, we stand together, [['Til all are one|'til all are one]]!" [LIES IN THE PAST] Optimus: "This is not the way. Old friend." Megatron: "Then it will be war!" "You'd have made a good Decepticon." Bumblebee: "I made my choice a long time ago." Optimus: "Autobots, our long term survival has become critical." Grimlock: "Our immediate survival isn't exactly set in stone either." Windblade: "The Autobots are somewhere here on Earth." Bumblebee: "Then you and I have to find them." Slipstream: "Where are the Autobots? Is Optimus Prime with you?" Windblade: "Yeah, want me to call him for you?" Bumblebee: "Who-oa! I need one of those!"

=== 2019 ===
==== Toys ====
[[File:Cyberverse Spark Armor Commercial.jpg|upright=1.66|thumb]]
* '''Spark Armor figures''' [https://www.youtube.com/watch?v=cscqh-bq0NY 15 sec]
: Animation: A jet swoops around as Optimus Prime is running a long a short cliff wall. Bumblebee is on lower ground running alongside Optimus and tells him to "power up with [[Sky Turbine|that jet]]."
: Narration: Unknown.
: Toy Segment: Kid combines Elite Class Optimus Prime with his [[Spark Armor]] on top of a table in his backyard. CG Optimus Prime with Spark Armor walks up alongside him as he proudly holds out his combined toy. Optimus Prime does his best {{w|Kool-Aid Man}} impression: "Oh yeah!"
: Notes: Bumblebee and Optimus Prime's voices are provided by their usual Cyberverse actors, [[Jeremy Levy]] and [[Jake Foushee]] respectively.
: Bumblebee: "Optimus, power up with that jet!" ''With the energy of the Allspark, combine ''and'' convert to armor up Optimus Prime!" Optimus Prime: "Oh yeah!" ''New Spark Armor figures, from Transformers: Cyberverse. Each sold separately.''

[[File:Cyberverse Ark Power Prime Commercial.jpg|upright=1.66|thumb]]
* '''Ark Power Optimus Prime''' [https://www.youtube.com/watch?v=yEZiMjSJiIw 15sec]
: Animation: Optimus Prime stands on the edge of a cliff as the [[Ark (Cyberverse)|Ark]] flies overhead and Bumblebee yells from offscreen for him to "use the Ark to power up".
: Narration: Unknown.
: Toy Segment: A kid plays with the toy on the front steps of his house. He then stands up in front of the house and holds out the combined figure as CGI Ark Power Optimus Prime walks up beside him and does his Kool-Aid Man impression again.
: Notes: Bumblebee and Optimus Prime's voices are provided by their usual Cyberverse actors, [[Jeremy Levy]] and [[Jake Foushee]] respectively.
: ''New from Transformers: Cyberverse.'' Bumblebee: "Optimus, use the Ark to power up!" ''With the energy of the ark, combine, and convert, to armor up Optimus Prime.'' Optimus Prime: "Oh yeah!" ''New Ark Power Optimus. From Transformers: Cyberverse.''

==== Cartoon ====
* '''Season 2 Trailer''' [https://www.youtube.com/watch?v=9EJ-8UPZMM8 57 sec]
: Animation: Excerpts from the cartoon.
: Narration: Unknown.
: Starscream: "After countless milennia of conflict, the Allspark is mine!" Slipstream: "Starscream's gone mad." Starscream: "Ha ha ha...!" Optimus Prime: "Starscream presents a danger to the Autobots ''and'' the Decepticons." Megatron: "We are in agreement." Optimus Prime: "As long as he's a threat, we must work together." Megatron: "Very well Prime." [SWORN ENEMIES] Windblade: "We can't trust them." Grimlock: "That my friend, is an understatement." [MUST JOIN FORCES] Starscream: "Optimus Prime, YOU'RE A LITTLE LATE!" Optimus Prime: "We fight not just for ourselves, but for all of Cybertron." Windblade: "RAUGGGGGGH!" ''Transformers: Cyberverse Season Two. The adventure continues.''

=== 2020 ===
==== Toys ====
[[File:Cyberverse Energon Armor Commercial.jpg|upright=1.66|thumb|There. Sure glad we don't look stupid in this.]]
* '''Energon Armor Optimus Prime & Bumblebee''' [https://www.youtube.com/watch?v=ubcQmnnn3D8 20 sec]
: Animation: In a rocky desert area, Bumblebee jumps back to avoid the blast of Shockwave. Optimus Prime rolls into view, transforms and leaps into the air before slamming his axe into Shockwave. At the end of the ad, Prime and Bee stand in ready poses and activate their Energon Armor.
: Narration: Unknown.
: Toy Segment: Two kids, in a fullscale diorama of the rocky desert, play with the toys on a table cleverly disguised as a large flat rock.
: Notes: The very end of the toy segment shows the kids also having Ultra Class Hot Rod, Ultimate Class Shockwave, and Ultra Class Clobber on hand.
: ''New from Transformers: Bumblebee Cyberverse Adventures. Now you '''can'''. Convert and conquer with. Ultimate twist and change action. And activate Energon Armor. To totally own the battle. There's more than meets the eye. With new Bumblebee Cyberverse Adventures figures. Each sold separately.''

[[File:Cyberverse Battle Call Commercial.jpg|upright=1.66|thumb]]
* '''Battle Call figures''' [https://www.youtube.com/watch?v=F9TqZ4n-t3U 20 sec]
: Animation: CG Battle Call Bumblebee and Optimus Prime running on a bridge, away from a live action kid standing in front of a tower and yelling "Go!". This takes place on what looks to be [[Cybertron (planet)]].
: Narration: Unknown.
: Toy segment: Two kids transform the toys and demonstrate their voice activated features in front of a green-screened Cybertronian door background. Every time the kids are shown giving a voice command, a sound wave (no, not a [[Soundwave (Cyberverse)|Soundwave]]) graphic is added to emphasize that the sound is coming from their mouths.
: ''New Transformers: Cyberverse Battle Call. Voice activated play that turns '''your''' voice into a battle call.'' Kid 1: "Bumblebee activate Energon armor." Toy: "GO AUTOBOTS!" ''Convert, then command to:'' Both kids: "Power up!" Optimus toy: "Shield's up." Bumblebee toy: "You got this Optimus." ''With the new Transformers Battle Call figures. Each sold separately, batteries not included.''

====Cartoon====
* '''Season 3 trailer''' [https://www.youtube.com/watch?v=K5LQ3ZRHNb0 1:12]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Optimus Prime: "Bumblebee...I have you seen you fight bravely in all corners of the universe. But now, our journey is at an end. Someday you will be called upon to be a leader. Before that day, you must return to Cybertron and restore life to our world." Bumblebee: "Optimus, nobody even knows what's down there." "This doesn't look like home." Megatron: "I arrived here LONG before you old friend." Bumblebee: "That's not good." [The War For the Allspark] Optimus: "Megatron, we end this once and for all." [Comes Home] Bumblebee: "Autobots, let's finish this." Megatron: "You have no chance." Bumblebee: "That's it!" Chromia: "Bee! Are you crazy?" Bumblebee: "Yes!"

== BotBots ==
''[[Transformers: BotBots (toyline)|Transformers: BotBots]]'s'' catchy advertising jingle and fun and zany animation segments mesh perfectly with it's "gotta catch 'em all" type marketing gimmick.
=== 2018 ===
[[File:BotBots Digital Commercial 1.jpg|upright=1.66|thumb]]
[[File:BotBots Digital Commercial 2.jpg|upright=1.66|thumb]]
{{anchor|Official Digital Commercial}}
* '''Official Digital Commercial''' [https://www.youtube.com/watch?v=qpjZoZl7qp0 54 sec]
: Animation: Pan down from the BotBots logo to show lighting shooting out from a cloud at night and striking a [[mall (BotBots)|mall]]. Inside, the electricity crackles and flows into various storefronts leading to an explosion of light and dust. The BotBots start coming to life and the silhouettes of [[Point Dexter]], [[Sticky McGee]], [[Rootwing]] and [[Batsby]] are seen transforming outside a store while [[Remorsel]] transforms in full view. A series of shots are timed to the chorus of the song: [[Fomo]], hangs off the 'B' in 'BOT' before pulling it over on himself while [[Dr. Moggly]] mogs, er, mugs for the camera; The letter 'O' from a different 'BOT' falls over and traps the [[The Plop Father]] inside; [[King Toots]] and [[Pucksie]] stand on either side of a third 'BOT', Toots shoots a few squares at the 'B' while Pucksie kind of turns his body from side to side before placing a hand on the T, causing the 'BOT' to expand into 'BOTBOTS' and push out the two BotBots. [[Goob Toob]] appears on security cam footage looking into the camera while a bunch of generic BotBots run around in the background. Cut to the [[food court]] where the [[Greaser Gang]] is tearing it up. [[S'up Dawg]] and [[Shredder Jack]] have a diving contest refereed by [[Fottle Barts]]. S'up Dawg jumps and transforms mid-air before landing perfectly in a cup of mustard. Almost simultaneously, Shredder Jack loses his balance and splats into a cup of tomato based sauce, breaking the cup. Fottle Barts gives them both a 10. Elsewhere in the food court, [[Duderoni]] drinks soda from a fountain machine while [[Twerple Burple]] uses the same machine to fuel her blaster as she shoots it into [[Angry Cheese]]'s mouth. Duderoni rips off a belch while Angry Cheese becomes overloaded with soda, leading to it spraying out both of her eyes and both sides of her head. Meanwhile in a [[bathroom]] stall somewhere, the [[Toilet Troop]] gets into mischief. [[Sergeant Scrubadub]] log rolls on the toliet paoper dispenser as [[Frohawk]] draws poo grafitti on the base of the toilet. [[Poo Sham]] brings in a bar of chocolate and forms into a replica pile of poo. Just then, the toilet paper runs out, causing Sergeant Scrubadub to fall off and into the replica pile of poo. Chorus animation repeats, before a cut to a [[sports store|sporting goods store]] where the [[Jock Squad]] is having fun. [[Dinger]] is jumping "rope", the rope being the shoelace of a soccer cleat being twirled by [[Laceface]]. [[Kidd Klobber]] busts out of a nearby shoebox through the side, prompting Laceface to transform. This allows Kidd Klobber to placekick him through an animated basketball hoop placed at the end of a shelving unit. The kick is good and Dinger does a celebratory dance. Cut to set of shelves sitting behind a desk, presumably the mall's [[Lost and Found (BotBots)|Lost and Found]]. [[Lost Bots]] [[Stinkeye Stapleton]], [[Game Over]], [[Bonz-Eye]], [[Frostferatu]], [[Dimlit]], and [[Clogstopper]] along with [[Playroom Posse]] member [[Kikmee]] jump out of the shelves and towards the camera.
: Narration: BotBot Guy
: Toy segment: None
: Notes: While most of the featured BotBots are series one, Dinger and Kikmee are from series three. Kikmee is also oddly out place, being grouped in with the Lost Bots instead of his actual subgroup, the Playroom Posse. To be fair though, the Playroom Posse subgroup wouldn't debut until series three either.
: ''One stormy night, at a mall near by, Energon power fell from the sky. It hit the mall with it's powerful might and gave everyday objects robot life-fe-fe!'' {Here-a bot. There-a bot. Everywhere-a Bot Bot! Different tribes, throughout the mall. Started making mischief, big and small. The Greaser Gang went to town. Squirting condiments on whatever they found. The tribe in the bathroom the Toilet Troop, smashed choclate bars to look like- <squish> }Here-a bot. There-a bot. Everywhere-a Bot Bot! Deflating balls and making punts, the Jock Squad's up to wicked stunts. And then there's ones, that no one knows. The Lost Bots lurking in the sha-a-dows. You don't know where they're hidingyou'rein for a surprise! BotBots are more than meets the eye!} "BotBots." {Transformers!}

* '''Frostferatu and Sprinkleberry D'uhnut''' [https://www.youtube.com/watch?v=JdQIFX26d0U 15 sec]
: Animation: The food court segment from the previous commercial.
: Narration: BotBot Guy
: Toy segment: A boy pops Frostferatu out of his package and onto his kitchen table. Zoom in on the boys hands transforming Frostferatu and then zoom in on another pair of hands transforming [[Sprinkleberry D'uhnut]]. Pan over the series one toys laid out on the table.
: {Here-a bot. There-a bot. Everywhere-a Bot Bot!} ''Pop 'em out, convert and see what Bots you got. With new Transformers BotBots. You can collect 190 in 2019. Each sold separately.'' {Here-a bot. There-a bot. Everywhere-a Bot Bot!} Sprinkleberry D'uhnut: "What Bot you got?"

{{anchor|Goldrush Games Digital Commercial}}
[[File:BotBots commercial - Goldrush Games.jpg|upright=1.66|thumb]]
* '''Goldrush Games Digital Commercial''' [https://www.youtube.com/watch?v=4xfb8s7kyKU 27 sec]
: Animation: [[Gold Punch]], [[Goldenberry D'uhnut]], [[Goldsferatu]], [[SPF Gold]], [[Goldface]], [[Goldie Rock]], and [[Gold Dexter]] of the [[Winner's Circle]] sit in [[alternate mode|alt modes]] at the top of the [[mall (BotBots)|mall's]] escalators. As the camera pans in, they [[transformation|transform]]. The camera pans out to showing members of the [[Backpack Bunch]] [[Fresh Squeezes]], [[Spoiled Rottens]], [[Greaser Gang]], [[Jock Squad]] and [[Music Mob]] tribes in the courtyard area below, cheering at the gold Botbots. The Jock Squad, Fresh Squeezes and Music Mob transform, ready to compete. [[Batsby]] and [[Dinger]] transform. [[Dimlit]] grabs Batsby and hits [[Dinger]] sending him him flying! They Jock Squad charges forward. [[Sensei Spiny]] slashes a juice carton, making a puddle that [[Arctic Guzzlerush]] slips on. The Fresh Squeezes then run off. The Music Mob get ready, with [[Smooth Shaker]] transforming and shakes excitedly. She transforms back, grabbing a flag as [[Batterhead]] grabs [[Dingledeedoo]] by her handle. The Music Mob charge forward as well. The gold BotBots head down the escalator and head to the tiered podium, climbing up. They look left then right as [[Pop-O the Clown]] pokes their head in from the right side of the screen. He waggles his arms and the BotBots Goldrush Games logo appears on screen.
: Narration: BotBot Guy
: Toy segment: None
: Notes: Gold Punch is missing his face details, showing it to be completely blank. Dimlit and Smooth Shaker of the [[Lost Bots]] are shown with the Jock Squad and Music Mob, tribes they were respectively lost from. A red version of [[Axwell]] is shown with the Music Mob. The mall itself is shown as being in scale with the BotBots. This either means the Botbots are all human size, or the mall itself is very tiny. Multiple duplicate BotBots can seen sitting in non tribal groups in the courtyard area. The tribal [[insignia]]s for the [[Hibotchi Heats]], [[Retro Replays]] and [[Techie Team]] be can be seen on store fronts in the background, though no members of those tribes appear in the commercial.
: "Shiny new gold trophy BotBots are here....and every tribe wants one! Tribes will compete to prove they're the most mischievous, to try to win one of the gold trophy bots. Who will grab the gold with the all new BotBots Goldrush Games?

== War for Cybertron Trilogy ==
The recent trend of shorter fifteen and twenty second toy commercials seems poised to continue based on the marketing for the [[War for Cybertron Trilogy (franchise)|War for Cybertron Trilogy]]. So far, Hasbro seems content to only commission ads for the first wave of product of a given year. Even the more child focused lines, ''Rescue Bots Academy'' and ''Cyberverse'', seem to have fewer and shorter commercials. It is unclear if this indicative of a reduced TV advertising budget due to kids not watching as much TV, having to spread the budget across more simultaneous product lines than before (in addition to the aforementioned lines, ''Studio Series'' and ''BotBots'' are also simultaneously on shelves), or both.
=== 2019 ===
=== Toys ===
* '''Siege Wave 1''' [https://www.youtube.com/watch?v=gcDAsT49EbI 15 sec]
: Animation: [[Lionizer (G1)|Lionizer]], [[Optimus Prime (G1)|Optimus Prime]] and [[Six-Gun|Autobot Sixgun]] run past [[Sideswipe (G1)|Sideswipe]] on a bridge on Cybertron during a battle. Prime jumps to a stop as Lionzier transforms into his sword and Sixgun weaponizes with Prime.
: Narration: Unknown announcer and [[Jon Bailey]] as Optimus Prime.
: Toy segment: The toys are shown in a Cybertronian city diorama. It starts with Prime in truck mode, having the roof of the toy flipped up before a jump cut to Prime in robot mode that pans over to [[Starscream (G1)|Starscream]] in robot mode. The camera continues panning down and to the right to show Lionizer, then Sixgun a short ways in front. Prime has somehow teleported as the camera continues panning to the right to show him standing next to Sixgun. As the camera continues to pan further right still, we see Prime from the torso up, weaponized with Sixgun and holding Lionizer. The camera then does slight turn back to the left before panning backwards to show [[Hound (G1)|Hound]], weaponized Prime, [[Ironhide (G1)|Ironhide]] and Sideswipe facing off against [[Shockwave (G1)|Shockwave]], [[Megatron (G1)|Megatron]], Starscream and [[Reflector (G1)|Refraktor]]. All these scenes appear to be greenscreened with first a doorway background and later an outdoor background with a collapsing tower animation.
: Notes: [[Flywheels|Skytread]] can be seen standing on the bridge in the background as the Autobots are running.
: ''Combine and weaponize with NEW Transformers War For Cybertron!'' "Calling all Autobots. The Decepticon siege has pushed us to the brink, but war rages on. Combine together and help protect what's left of Cybertron." ''New Transformers War for Cybertron. Each sold separately.''

=== Cartoon ===
* '''New York Toy Fair Netflix Teaser''' [https://www.youtube.com/watch?v=x6vnmS1Dfuk 1:46]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Ultra Magnus: "Cybertron is in ruins. I fear...the war is lost. Optimus, at this moment we must focus on surviving as a race. Not winning a war." Megatron: "Yet again, the Autobots have escalated this conflict to the point where must answer their aggression with force. I empower you Decepticons to bring this painful chapter of our history to a close." Ultra Magnus: "We're facing extinction at the hands of the Decepticons." Megatron: "Cybertron needs strength...MY strength." Optimus Prime: "Cybertron. NEEDS. FREE-DOM." "We must not allow Megatron to find the Allspark. With it, he will destroy everything we are." Bumblebee: "You're fighting to win and that's going to get you all killed." Optimus Prime: "The Autobots fight for the day we no longer have to fight." Elita-One: "This is not the life I imagined for us." Optimus Prime: "It's a life...worth fighting for."

* '''Trailer''' [https://www.youtube.com/watch?v=_Lj9lE4Id-U 2:00]
: Animation: Excerpts from the cartoon.
: Narration: None.
: Megatron: "I have done what I have to do to end this war... Honor will not win this war... This is the final day...of the Autobot resistance." Optimus Prime: "I...cannot help but ask myself: Is this a hopeless crusade? Have my actions led to the extinction of our people?" Ratchet: "The Allspark is a vessel of life." Optimus Prime: "In the hands of Megatron, there's no telling what he might do." Megatron: "The Allspark...yes." Shockwave: "A clean and decisive victory." [A NETFLIX ORIGINAL ANIME SERIES] Ultra Magnus: "If we continue on this course, no one will be left to win." [THE FINAL HOURS ARE HERE] Jetfire: "I've got him." [TWO LEADERS] Megatron: "The circle closes Prime." [MUST MAKE THE ULTIMATE SACRIFICE] "You are defeated." "We end this war...now."

=== 2020 ===
=== Toys ===
* '''Earthrise Wave 1''' [https://www.youtube.com/watch?v=njqpC6lyp-0 20 sec]
: Animation: CGI.
[[Astrotrain (G1)|Astrotrain]] approaches [[Earth]] and flies overhead of [[Optimus Prime (G1)|Optimus Prime]]. Prime's trailer pops open to reveal [[Cliffjumper (G1)|Cliffjumper]] shooting at Astrotrain with Prime transforming to robot mode to follow suit.
: Narration: Unknown announcer and [[Jon Bailey]] as Optimus Prime.
: Toy segment: The toys are shown in a rather nice mountain forest diorama. [[Starscream (G1)|Starscream]] and Astrotrain stand shoulder to shoulder on a rocky outcropping. At the base of a mountain? [[Ironworks (facility)|Ironworks]] and [[Hoist (G1)|Hoist]] stand around while Cliffjumper, [[Big Daddy (G1)|Daddy-O]] and [[Trip-Up]] hangout in car mode. Ironworks has his arm removed as he's pulled offscreen and replaced with one already in base mode. Hoist is shown standing on a rock, overlooking car mode Optimus Prime and Cliffjumper. A group shot is shown with Cliffjumper (with blast effect), Trip-Up, [[Soundbarrier]], Optimus Prime, Ironworks (base mode), Daddy-O (car mode) and [[Wheeljack (G1)|Wheeljack]] (holding [[Smashdown]]) all placed at varying levels amongst a group of rocks at the base of the mountain. The camera pans out to reveal Astrotrain and Starscream facing the Autobots.
: Notes: Optimus Prime's narration makes it sound like all the Autobots can convert to battle stations. Curiously, despite Prime's urging to weaponize, that gimmick is not actually demonstrated. Instead Hoist is shown holding his gun in robot mode alongside Cliffjumper in car mode with his cannon mounted and Optimus Prime in truck mode, with... no weapons.
: ''Build your battlefield with Transformers War For Cybertron: Earthrise.'' "This is Optimus Prime. Autobots, convert to battle stations. Weaponize, and prepare for battle...on Earth." ''New Transformers War For Cybertron: Earthrise. Each sold separately.''
{{-}}

=== Cartoon ===
* '''Trailer'''[https://www.youtube.com/watch?v=8s00QLjolFg 2:21]
: Animation: Excerpts from the cartoon.
: Narration: None.
:Doubledealer: "Anybody home?!" Deseeus: "Do you know who I am?." Optimus Prime: "I know what you are. That is enough." Deseeus: "Bring me the ugly one." Bumblebee: "Come on!" Optimus Prime: "Wheeljack!" [NETFLIX] Sky Lynx: "The future... is unwritten. Focus your mind. Take us to the AllSpark." Red Alert: "I hate to break it to the Decepticons, but they´ve already won the war." Chromia: "Not yet, they haven´t. There´s still some spark left in my circuits." Red Alert: "I´m so glad someone on our team can fly!" Sky Lynx: "You´ll never escape this dead place." "You must stay on the path... or a much darker future awaits." Galvatron: "I will guide you to your rightful destiny." "You will kill Optimus Prime and take the Matrix for yourself." Megatron: "I don´t trust you." Galvatron: "Good. Never trust anyone."
{{-}}
=== Stop Motion ===
* '''Crashing the K-Wave''' [https://www.youtube.com/watch?v=V5yPePvP5ew 3:00]
: Animation: Stop Motion.
:[[Optimus Prime (G1)|Optimus Prime]] sees that [[Megatron (G1)|Megatron]] has become really popular on social media, getting furious. After seeing the Autobots watching ''{{w|Crash Landing on You}}'' on [[Netflix]], he gets inspired to shoot his own {{w|Korean drama|K-drama}} starring [[Ironhide (G1)|Ironhide]] and [[Chromia (G1)|Chromia]].
:The two portray a couple that falls in love during a rainy night in which Ironhide offers to cover Chromia from the rain with his umbrella as she walks back home. Once she arrives, the two lovers realize their feelings for each other and kiss, ending the story.
:After the Autobots finish the shoot and celebrate their successful drama, the Decepticons watch it via Megatron´s phone with mixed reactions. Their leader leaves an angry comment after seeing the numbers it was making online and marches off.

=== 2021 ===
=== Toys ===
* '''Kingdom Wave 1''' [https://www.youtube.com/watch?v=MFw67WdvdiI 15 sec]
: Animation: CGI.
: A kid summons [[Optimus Primal (BW)|Optimus Primal]] in his gorilla mode using the Golden Disk, Optimus Primal runs towards the camera and transforms, joining [[Cheetor (BW)|Cheetor]] and [[Optimus Prime (G1)|Optimus Prime]] in pointing their weapons at [[Megatron (BW)|Megatron]].
: Narration: Unknown announcer.
: Toy segment: On a rocky diorama, Optimus Primal is shown in his gorilla mode with his shoulder cannons flipped out, a kid picks him up and transforms him into robot mode. Cuts to a wider shot, showing Primal, Optimus Prime, and Cheetor, with [[Cyclonus (G1)|Cyclonus]] (in jet mode) and [[Warpath (G1)|Warpath]] (tank mode) in the background. It pans out to show Megatron in Tyrannosaurus rex mode, [[Paleotrex|Paleotrex]] in skeletal Tyrannosaurus mode, alongside [[Blackarachnia (BW)|Blackarachnia]] and [[Rattrap (BW)|Rattrap]], who are both in robot mode.
: ''Unleash the power of the animal kingdom!'' Optimus Primal: "ROAR" ''With new Transformers: Kingdom figures! Convert from beast to robot mode, and rule the battle! Two epic worlds collide with new Transformers: Kingdom figures! Each sold separately.''

[[Category:Commercials| ]]
[[Category:Toys]]

Transformers: Rise of the Beasts (film)

2023-04-29T22:30:59Z

Wiffletron:

{{nav-rotb}}
{{movie|
|seriess=[[Live-action film series]]
|prev=Bumblebee (film)
|next=
|title=''Transformers: Rise of the Beasts''
|image=Transformers Rise of the Beasts Theatrical Poster.jpeg
|caption=So for now, let the battle be here, on this strange, primitive world. And let it be called... Beast Wars!
|production companies=[[Skydance Media]] [[Entertainment One]] [[Lorenzo di Bonaventura|di Bonaventura Pictures]] [[New Republic Pictures]] [[Michael Bay|Bay Films]]
|distributor=[[Paramount Pictures]]
|executive producer=[[Steven Spielberg]] [[Brian Goldner]] [[Brian Oliver]] [[Bradley J. Fischer]] [[Valerii An]] [[David Ellison]] [[Dana Goldberg]] [[Don Granger]]
|associate producer=[[Lorenzo di Bonaventura]] [[Tom DeSanto]] [[Don Murphy]] [[Michael Bay]] [[Mark Vahradian]] [[Duncan Henderson]]
|story by=[[Joby Harold]]
|screenplay by=[[Joby Harold]] [[Darnell Metayer]] [[Josh Peters]] [[Erich Hoeber]] [[Jon Hoeber]]
|directed by=[[Steven Caple Jr.]]
|cinematography by=[[Enrique Chediak]]
|edited by=[[Stuart Levy]] [[Brett M. Reed]]
|music by=[[Jongnic Bontemps]]
|release date=[[June 9]], [[2023]]
|continuity=[[Live-action film series]]
|runtime=
|budget=$200 million
|box office=
}}
'''''Transformers: Rise of the Beasts''''' is the planned seventh film in the [[live-action film series]], serving both as a sequel to ''[[Bumblebee (film)|Bumblebee]]'' and a tribute to ''[[Beast Wars: Transformers (franchise)|Beast Wars]]''. The film is directed by [[Steven Caple Jr.]] and written by [[Joby Harold]], [[Darnell Metayer]], [[Josh Peters]], [[Erich Hoeber]] and [[Jon Hoeber]]. Originally expected to be released on [[June 28]], [[2019]],<ref name="toyfairreveal">[http://news.tfw2005.com/2016/02/12/transformers-5-transformers-6-bumblebee-spin-off-movie-revealed-309503 Transformers 5, Transformers 6 And Bumblebee Spin-Off Movie Revealed] ToyFair news at TFW2005</ref> the film was delayed multiple times and is currently scheduled for release on [[June 9]], [[2023]].<ref name="2023release"/>

==Cast==
{{featuredcharacters
|h1=[[Autobot]]s / [[Maximal]]s|c1=
;Autobots
* [[Optimus Prime (Movie)|Optimus Prime]] ([[Peter Cullen]])
* [[Bumblebee (Movie)|Bumblebee]]
* [[Dino|Mirage]] ([[Pete Davidson]])
* [[Arcee (Movie)|Arcee]] ([[Liza Koshy]])
* [[Wheeljack (Movie)|Wheeljack]] ([[Cristo Fernández]])
* [[Stratosphere]] ([[John DiMaggio]])

;Maximals
* [[Optimus Primal (ROTB)|Optimus Primal]] ([[Ron Perlman]])
* [[Airazor (ROTB)|Airazor]] ([[Michelle Yeoh]])
* [[Rhinox (ROTB)|Rhinox]] (David Sobolov)
* [[Cheetor (ROTB)|Cheetor]] ([[Tongayi Chirisa]])

|h2=[[Terrorcon (ROTB)|Terrorcon]]s / [[Predacon (BW)|Predacon]]s|c2=
;Terrorcons
* [[Scourge (ROTB)|Scourge]] ([[Peter Dinklage]])
* [[Nightbird (ROTB)|Nightbird]] ([[Michaela Jaé Rodriguez]])
* [[Battletrap (ROTB)|Battletrap]] ([[David Sobolov]])
* [[Transit (ROTB)|Transit]]
* [[Freezer]]

;Predacons
* [[Scorponok (ROTB)|Scorponok]]

|h3=[[Human]]s|c3=
* [[Noah Diaz]] ([[Anthony Ramos]])
* [[Elena Wallace]] ([[Dominique Fishback]])
* [[Noah's mother]] ([[Luna Lauren Velez]])
* [[Reek]] ([[Tobe Nwigwe]])

|h4=Others|c4=
* [[Unicron]] ([[Colman Domingo]])
|nonumbering=true
}}

==Confirmed information==

[[File:TRANSFORMERS-2022.jpg|thumb|Why did it take so long?|250px]]

* March 27, 2015 — [[Paramount Pictures]] negotiates with [[Akiva Goldsman]], hiring him to create a "writer's room" with the intention of building a cinematic universe.<ref name="goldsman">[http://deadline.com/2015/03/transformers-akiva-goldsman-paramount-sequels-spinoffs-1201400027/ Paramount Enlisting Akiva Goldsman To Ramp Up 'Transformers' Output] on deadline.com</ref> Goldsman goes on to hire a number of writers over the next few months: [[Steven DeKnight]] (''Daredevil''),<ref>[http://www.denofgeek.com/movies/transformers-cinematic-universe/35696/transformers-cinematic-details-more-writers-over-10-films Transformers cinematic details]</ref> [[Robert Kirkman]] (''The Walking Dead''),<ref name="deadlinewritersroom">[http://deadline.com/2015/05/transformers-writers-robert-kirkman-zak-penn-art-marcum-matt-holloway-jeff-pinkner-1201430601/ 'Transformers' Spinoff & Sequel Scribes Set] on Deadline.com</ref> [[Art Marcum]] and [[Matt Holloway]] (''Iron Man''),<ref name="deadlinewritersroom" /> [[Christina Hodson]] (''Shut In'', ''The Fugitive''),<ref name="hodsonbeer">[http://www.comingsoon.net/movies/news/446175-christina-hodson-and-lindsey-beer-join-transformers-writing-team Christina Hodson and Lindsey Beer Join the Transformers Writing Team]</ref> [[Lindsey Beer]] (''Dig''),<ref name="hodsonbeer" /> [[Zak Penn]] (''Pacific Rim 2''),<ref name="deadlinewritersroom" /> [[Jeff Pinkner]] (''The Amazing Spider-Man 2'', ''Lost''),<ref name="deadlinewritersroom" /> [[Andrew Barrer]] and [[Gabriel Ferrari]] (''Ant-Man''),<ref name="barrerferrari">[http://deadline.com/2015/05/transformers-ant-man-andrew-barrer-gabriel-ferrari-cybertron-1201433402/ 'Ant-Man' Scribes Andrew Barrer & Gabriel Ferrari Join 'Transformers' Writers Room] on Deadline</ref> [[Ken Nolan]] (''Black Hawk Down''), and [[Geneva Robertson-Dworet]].<ref name="nolandworet">[http://www.slashfilm.com/transformers-writers-room/ Akiva Goldsman Teases 'Transformers' Franchise Plans]</ref> Involved in the pitching process are [[Steven Spielberg]], [[Michael Bay]], [[Brian Goldner]], [[Lorenzo di Bonaventura]], [[Mark Vahradian]], and [[Don Murphy]].<ref name="deadlinereveal">[http://deadline.com/2015/09/transformers-writers-room-akiva-goldsman-transformers-5-1201531918/ 'Transformers' Writers Room Wraps] on Deadline</ref>
* October 3, 2015 — During his keynote speech at the MIP Junior Conference, [[Allspark (company)|Allspark]]'s [[Stephen J. Davis]] notes that the writing team has come up with film concepts for Transformers 5, 6, 7, and 8.<ref name="stephendaviskeynote">[https://www.youtube.com/watch?v=F_P2fw_DlS4&t=812 Stephen Davis's keynote speech] at MIPJunior.</ref>
* February 12, 2016 — At [[Toy Fair 2016]], Hasbro reveals the projected release date of Transformers 7, along with the dates for the two preceding films.<ref name="toyfairreveal" />
* September 23, 2017 — At Licensing Europe 2017, Hasbro announces Transformers 7 will have an "entirely new, exciting storyline".<ref>[http://news.tfw2005.com/2017/09/23/2019-transformers-movie-feature-entirely-new-storyline-349463 2019 Transformers Movie To Feature An Entirely New Storyline] on TFW2005</ref>
* February 16, 2018 — Hasbro clarifies at [[Toy Fair 2018]] that the film will be a reset of the franchise and has been delayed indefinitely until a new creative team is in place.<ref>[http://news.tfw2005.com/2018/02/16/transformers-cinematic-universe-current-movie-series-rebooted-358641 Transformers Cinematic Universe Is Over: Current Movie Series To Be Rebooted] on TFW2005</ref>
* May 24, 2018 — Paramount drops the film from their release schedule.<ref>[http://collider.com/transformers-7-cancelled/amp/ Paramount Officially Pulls the Next 'Transformers' Sequel from Their Release Date Schedule] on Collider</ref>
* March 15, 2019 — di Bonaventura states a sequel to ''[[Bumblebee (film)|Bumblebee]]'' is in development.<ref>[https://www.seibertron.com/transformers/news/two-sequels-in-transformers-live-action-franchise-confirmed-in-development/43083/ Two Sequels in Transformers Live Action Franchise Confirmed in Development] on Seibertron</ref>
* March 18, 2019 — di Bonaventura claims that the next main ''Transformers'' film will be a reboot closely tied to the ''Bumblebee'' sequel, rather than a direct sequel to ''[[Transformers: The Last Knight (film)|The Last Knight]]''. Either way, Paramount will pick the best script for ''Transformers 7'' and release that first.<ref>[https://www.gamespot.com/articles/bumblebee-producer-says-next-transformers-movie-wi/1100-6465652/ Bumblebee Producer Says Next Transformers Movie Will Be A Reboot] on GameSpot</ref>
[[File:Stevencaplejr autobot cast.jpg|thumb|250px|[[Arcee (G1)|KARR]] [[GEEWUN|NOT BIKE!]]]]
[[File:Stevencaplejr terrorcon cast.jpg|thumb|250px|Actually, [[Megatron_(Movie)#Dark_of_the_Moon_film|not the first time]] The Transformers meet {{w|Mad Max|Mad Max}}...]]
* January 27, 2020 — Variety reports two ''Transformers'' films are being penned, to be produced simultaneously: one written by [[James Vanderbilt]], another to be written by [[Joby Harold]].<ref>[https://variety.com/2020/film/news/transformers-franchise-revamp-bumblebee-james-vanderbilt-joby-harold-1203482496/ ‘Transformers’ Franchise Gets a Revamp With Two Separate Films in the Works] on Variety</ref> Deadline reports that Vanderbilt's script is for a spin-off film based on ''[[Beast Wars: Transformers (franchise)|Beast Wars]]'', while Harold's script continues the story from the ''Bumblebee'' film.<ref>[https://deadline.com/2020/01/transformers-movies-paramount-1202843234/ Dual ‘Transformers’ Movies In The Works At Paramount] on Deadline</ref>
* May 2, 2020 — [[Hasbro]] CEO [[Brian Goldner]] confirms that a new Transformers live-action movie is slated to release on [[June 24]], 2022. However, only one between Harold's ''Bumblebee'' sequel and Vanderbilt's ''Beast Wars'' film will make it to production first.
* August 21, 2020 — New Republic Pictures is announced as a new co-financier for Paramount in a ten picture deal in the wake of the success of 2019's ''Rocketman''.<ref>[https://deadline.com/2020/08/paramount-pictures-new-republic-pictures-10-picture-cofinancing-deal-top-gun-maverick-1203018250/ New Republic Pictures Signs 10-Pic Co-Fi Deal With Paramount Pictures; ‘Top Gun: Maverick’ Among Films] on Deadline</ref>
* November 16, 2020 — [[Steven Caple Jr.]] is announced as the director.<ref>[https://deadline.com/2020/11/transformers-director-steven-caple-jr-1234613830/ Transformers’: ‘Creed 2’ Director Steven Caple Jr. Tapped To Direct Next Installment In Paramount And Hasbro Franchise] on Deadline</ref>
* April 1, 2021 — [[Anthony Ramos]] is in talks for a starring role.<ref>[https://collider.com/transformers-7-cast-anthony-ramos/ Exclusive: Anthony Ramos in Talks to Star in New 'Transformers' Movie] at Collider</ref>
* April 29, 2021 — [[Dominique Fishback]] is in final negotiations to star in the film.<ref>[https://deadline.com/2021/04/transformers-dominique-fishback-anthony-ramos-paramount-eone-and-hasbro-franchise-1234746855/ 'Transformers': Dominique Fishback Lands Lead Role Opposite Anthony Ramos In Next Installment For The Paramount Franchise] on Deadline</ref>
* June 13, 2021 — A casting call sheet for filming in Montreal reveals that the film is set in [[1992]].<ref>[https://www.transformersfr.com/t5190p250-parlons-des-films-transformers-a-venir#190206 Rumeur ― le "7ème Film Transformers en prise de vue réelle" se déroulerait en 1992] on transformersfr.com</ref>
* June 22, 2021 — A Paramount virtual event is held in which the movie's title, premise, and few of the characters and cast are unveiled (revealing it to be both the ''Bumblebee'' and ''Beast Wars'' films in one).<ref>{{citesocial|quote=Currently attending a Paramount virtual event about the next #Transformers film. Report to follow!|link=https://twitter.com/search?q=(from%3ABWTF_Ben)%20until%3A2021-06-23%20since%3A2021-06-22|name=Ben Yee|site=Twitter|year=2021|month=06|day=22}}</ref><ref>{{citesocial|link=https://bwtf.com/news/rise-of-the-beasts-character-descriptions|name=Ben Yee|site=BWTF|title=Movie News: "Transformers: Rise of the Beasts" Character Descriptions|year=2021|month=06|day=22}}</ref> The film's logo and official premise are also unveiled on official Transformers social media accounts.<ref>{{citesocial|quote=The battle on Earth is no longer just between Autobots and Decepticons… Maximals, Predacons, and Terrorcons join Transformers: Rise of the Beasts, in theatres June 24, 2022.|link=https://twitter.com/transformers/status/1407422768602181632|name=@transformers|site=Twitter|year=2021|month=06|day=22}}</ref>
* June 28, 2021 — [[Ron Perlman]] is announced to be reprising his role as Optimus Primal from ''[[Transformers: Power of the Primes (cartoon)|Power of the Primes]]''. [[Darnell Metayer]] and [[Josh Peters]] are confirmed as writers, inspired by Joby Harold's earlier draft.<ref>{{citesocial|quote='''Ron Perlman''' has been tapped to voice Optimus Primal in '''''Transformers: Rise of the Beasts''''', Collider has exclusively learned. [...] ''Rise of the Beasts'' will be led by rising stars '''Anthony Ramos''' (''In the Heights'') and '''Dominique Fishback''' (''Judas and the Black Messiah''), and '''Steven Caple Jr.''' (''Creed II'') is directing from a script by '''Darnell Metayer''' and '''Josh Peters''', who worked off an earlier draft by '''Joby Harold'''.|link=https://collider.com/ron-perlman-optimus-primal-voice-transformers-7-rise-of-the-beasts/|name=Jeff Sneider|site=Collider|title=Exclusive: 'Transformers: Rise of the Beasts' Adds Ron Perlman as Voice of Optimus Primal|year=2021|month=06|day=28}}</ref>
* July 11, 2021 — Rapper [[Tobe Nwigwe]] announces on Instagram that he's been cast in the movie.<ref>[https://preview.houstonchronicle.com/music/houston-s-tobe-nwigwe-earns-emmy-nom-16317174 Houston’s Tobe Nwigwe earns Emmy nom, 'Transformers' role] from the Houston Chronicle</ref>
* October 6, 2021 — Caple Jr. reveals the vehicle modes for the Autobot and Terrorcon cast through his Instagram account.<ref>{{citesocial|quote=The squad is out…|link=https://www.instagram.com/p/CUsm_wyLory/|name=Steven Caple Jr.|site=Instagram|year=2021|month=10|day=06}}</ref>
* October 20, 2021 — Filming is completed.<ref>{{citesocial|quote=That’s a wrap 🎬|link=https://www.instagram.com/p/CVOw5z2r9TP/|name=Steven Caple Jr.|site=Instagram|year=2021|month=10|day=20}}</ref>
* October 21, 2021 — Cuscopolita reports on the vehicles with the film's Peru crew, confirming the unidentified vehicles as [[Wheeljack (Movie)|Wheeljack]] and [[Battletrap (ROTB)|Battletrap]].<ref>{{citesocial|link=https://www.facebook.com/cuscopolitamagazine/videos/1941112319403899|name=Cuscopolita|site=Facebook|title=Exclusiva con los Transformers|year=2021|month=10|day=20}}</ref>
* October 22, 2021 — Ramos makes a guest appearance on [[Hasbro Pulse Con 2021]], confirming Cheetor, his favorite ''Beast Wars'' character, will be in the film.<ref>{{citesocial|quote=I am a ''Transformers'' fan, ''Beast Wars'' fan, Cheetor is my #1 favorite of all time, so it's dope to have Cheetor, to be in this movie with Cheetor, it's gonna be crazy.|link=https://www.youtube.com/watch?v=xjtxJqrv-bI&t=6051s|name=Anthony Ramos|site=YouTube|title=Hasbro PulseCon 2021 - DAY ONE|year=2021|month=10|day=22}}</ref>
* November 10, 2021 — Paramount announces the film has been delayed to [[June 9]], [[2023]].<ref name="2023release">{{citesocial|quote=Transformers: Rise of the Beasts has moved back a year and will now bow June 9, 2023. It previously was slated for June 24, 2022.|link=https://www.hollywoodreporter.com/movies/movie-news/star-trek-transformers-movie-release-date-1235045937/|name=Aaron Couch|site=The Hollywood Reporter|title=‘Star Trek,’ ‘Transformers’ Movies Pushed Back at Paramount|year=2021|month=11|day=10}}</ref>
* February 15, 2022 — Paramount confirms that ''Rise of the Beasts'' will be the first entry in a trilogy of films.<ref>{{citesocial|quote=Transformers: Rise of the Beasts will be released theatrically in 2023 and is the first of three new installments. A new animated series from @Nickelodeon arrives this fall. And in 2024, the franchise expands further with a CG animated Transformers theatrical film. #ParamountPlus|link=https://twitter.com/paramountplus/status/1493706271207292928|name=@paramountplus|site=Twitter|year=2022|month=02|day=15}}</ref>
* October 11, 2022 — Caple Jr. reveals through Instagram that [[Pete Davidson]] is the voice of Mirage, and [[Michelle Yeoh]] is the voice of Airazor.<ref>{{citesocial|quote=Sneak peek of Pete voicing Mirage & @michelleyeoh_official blessing us as the voice of Air Razor|link=https://www.instagram.com/p/Cjlx3PPPC_J/|name=Steven Caple Jr.|site=Instagram|year=2022|month=10|day=11}}</ref>
* October 21, 2022 — [[Tobe Nwigwe]] states on an Instagram post that they are doing some re-shoots for ''Rise of the Beasts'', including featuring his character in additional scenes.<ref>{{citesocial|quote=The head people from ''Transformers'' said I did so good in my part they wanna add me to some more scenes. So I gotta go shoot some more stuff for ''Transformers''.|link=https://www.instagram.com/reel/Cj9PnevsVb1/?igshid=MDJmNzVkMjY|name=Tobe Nwigwe|site=Instagram|year=2022|month=10|day=21}}</ref>
[[File:ROTBTeaserPoster.jpg|thumb|250px|right]]
* December 1, 2022 — The [https://www.youtube.com/watch?v=WWWDskI46Js official teaser trailer] is released by Paramount Pictures in conjunction with São Paulo's CCXP convention. Multiple voice cast members are also announced.<ref>[https://deadline.com/2022/12/transformers-rise-of-the-beasts-peter-dinklage-liza-koshy-john-dimaggio-cast-1235186104/]</ref>
* December 2, 2022 — [[Jongnic Bontemps]] is announced as the film's score composer. <ref>[http://filmmusicreporter.com/2022/12/02/jongnic-bontemps-to-compose-music-for-steven-caple-jr-s-transformers-rise-of-the-beasts/]</ref>
* December 2, 2022 — Caple Jr. shares a clip of Peter Cullen performing on his Instagram account.<ref>{{citesocial|quote=🐐|link=https://www.instagram.com/p/CmPM80yPcsP/|name=Steven Caple Jr.|site=Instagram|year=2022|month=12|day=16}}</ref>
* December 26, 2022 — Optimus Prime and Optimus Primal make a "guest" appearance on the 2022 [[Nickelodeon]] Nickmas NFL game, showcasing both modes and their transformations.<ref>[https://youtu.be/A5X0F_AvY8Q YouTube upload] of a recording for Optimus Prime and Optimus Primal on the 2022 Nickmas NFL game</ref>
* January 31, 2023 — [[Sam Smith]] reveals toy concept art for a new character from the film, [[Freezer]].<ref>https://www.instagram.com/p/CoFlXXNOly1/</ref>
* February 12, 2023 — Paramount airs a 30-second TV spot detailing Mirage's Porsche 911 vehicle mode for Super Bowl LVII in collaboration with Porsche.<ref>[https://deadline.com/2023/02/2023-super-bowl-movie-trailers-the-flash-fast-x-transformers-ant-man-expected-1235247160/ Super Bowl Movie Trailer Spots Will Include ‘The Flash’, ‘Fast X’, ‘Transformers’ & ‘Ant-Man’ — Deadline]</ref>
* April 2, 2023 — During the 2023 NCAA Men’s Final Four on CBS, Paramount aired a first-of-its-kind mixed reality TV spot that showed off Optimus Prime and Optimus Primal appearing on a 90s basketball court that transformed from the court the actual basketball match was being played on. A few brief clips from the first trailer were also shown. <ref>[https://www.youtube.com/watch?v=WeeIfpbUAHg]</ref>
* April 6, 2023 — Actor [[Tongayi Chirisa]] announces on Instagram that he is the voice of Cheetor.<ref>{{citesocial|quote=So there is a story to this!!! Per the usual standard .. I had to sign an NDA, so I had NO IDEA what I was reading for.. it was only when I was in the booth to do my voice over that it dawned on me that I was reading for TRANSFORMERS Like what!!!🤯🤯🤯🤯 I totally geeked out in the moment.. Man, to say this is mad exciting is an understatement... So thankful. So honored, so blessed!!!! Massive shout out and THANK YOU to @stevencaplejr for putting your boi on! Appreciate you, fam!!! @transformersmovie..🔥🔥🔥🔥🔥 IT WAS ALL A DREAM!!!! Welcome, y'all. I am your transformer #CHEETOR!!!! Let's goooo!!!!!! #NdezvaMwari #Yeshua #smallbeginnings #ontherise|link=https://www.instagram.com/p/Cqs_PQ1J_s6/|name=Tongayi Chirisa|site=Instagram|year=2023|month=04|day=06}}</ref>
* April 14, 2023 — To promote the film, Optimus Prime introduces Tobe Nwigwe's performance at {{w|Coachella Valley Music and Arts Festival|Coachella}}.<ref>{{citesocial|quote=Calling all Autobots. @TobeNwigwe and #OptimusPrime have rolled out to #Coachella. #Transformers #RiseOfTheBeasts|link=https://twitter.com/transformers/status/1647069845731803136|name=Transformers|site=Twitter|year=2022|month=04|day=14}}</ref>
* April 27, 2023 - The [https://www.youtube.com/watch?v=itnqEauWQZM official trailer] is released by Paramount Pictures, revealing more of the movie and Unicron's role in the plot, as well as delivering a first, brief look at the Predacons.
{{--}}

==Notes==
* In a first for the franchise, the lead human actors, multiple writers, the composer, and the director are all people of color.
* During the production of the film, Ramos had to acquire a driver's license at Caple Jr.'s behest.<ref>[https://www.buzzfeed.com/joyannjeffrey/anthony-ramos-transformers-drivers-license Anthony Ramos Had To Quickly Get His Driver's License While Filming "Transformers: Rise Of The Beasts"]</ref>
* This is the first movie in the series not to be worked on by [[Industrial Light & Magic| Industrial Light & Magic]]; with duties foisted off onto [[Moving Picture Company]] and [[WetaFX]].

===Foreign names===
* ''Japanese:'' '''''Transformers/Beast Kakusei''''' (トランスフォーマー/ビースト覚醒 ''Toransufōmā Bīsuto Kakusei'', "Transformers: Beast Awakening")
* ''Cantonese:'' '''''Bin3jing4 Gam1gong1: Kwong4sau3 Gwat6hei2''''' (變形金剛：狂獸崛起, "Transformers: Rise of the Beasts")
* ''French:'' '''''Transformers: Rise of the Beasts''''' (France), '''''Transformers : Le Réveil des Bêtes''''' (Canada, "Transformers: The Awakening of the Beasts")
* ''German:'' '''''Transformers: Aufstieg der Bestien''''' ("Transformers: Rise of the Beasts")
* ''Hungarian:'' '''''Transformers: A fenevadak kora''''' ("Transformers: The Age of the Beasts")
* ''Italian: '' '''''Transformers: Il Risveglio''''' ("Transformers: The Awakening")
* ''Mandarin:'' '''''Biànxíng Jīngāng: Wàn Shòu Juéqǐ''''' (Taiwan, 變形金剛：萬獸崛起, "Transformers: Rise of the Beasts"), '''''Biànxíng Jīngāng: Chāonéng Yǒngshì Juéqǐ''''' (Mainland China, 变形金刚：超能勇士崛起, "Transformers: Rise of the Beast Wars")
* ''Portuguese:'' '''''Transformers: O Despertar das Feras''''' (Brazil, "Transformers: The Awakening of the Beasts")
* ''Spanish:'' '''''Transformers: El Despertar de las Bestias''''' ("Transformers: The Awakening of the Beasts")

==References==
{{reflist|2}}

[[Category:Real world films]]
[[Category:Rise of the Beasts| ]]
[[Category:Rise of the Beasts media]]

Sei Young Animation Co. Ltd.

2023-04-27T09:55:25Z

Wiffletron:

{{picsneeded}}
'''Sei Young Animation Co. Ltd.''' (世映 ''Se Yeong'') was one of the [[South Korea]]n studios utilized in the production of [[The Transformers (cartoon)|the original ''Transformers'' cartoon]]. The company was also kept on for sibling [[Sunbow Productions|Sunbow]] show ''[[G.I. Joe (franchise)|G.I. Joe]]'' and on ''Defenders of The Earth''. Outside of Sunbow, they were also one of the studios behind ''Nadia: The Secret of Blue Water'' and provided animation for ''The Super Mario Brothers Super Show'', ''Pro Stars'', ''Widget The World Watcher'', and ''Captain N: The Game Master''.

Akin to [[Sam Young Studio]], [[Dai Won Animation Co.]] and Japanese studios [[Trans Arts Co.]], [[Studio Look]], [[Ashi Productions]], [[Nakamura Production]] and [[Studio No. 1]]; the company was mainly utilized to help out studios like [[Toei Animation|Toei]] and [[AKOM]] in areas such as effects, photography and finalization. They are known to have headed up production of at least one episode of the series, "[[Surprise Party]]."<ref>[https://www.facebook.com/TheRoboplasticApocalypse/photos/a.2329350367103600/2329351747103462/?type=3&theater ''The Transformers'' status update document identifying "Surprise Party" as a Sei Young episode] - photograph by the Roboplastic Apocalypse on Facebook</ref> Additionally, they are known to have worked on the storyboards for "[[Heavy Metal War]]" and '[[City of Steel (episode)|City of Steel]]".

The company also provided in-between animation and key Animation on several episodes of ''[[Beast Wars II: Super Lifeform Transformers (cartoon)|Beast Wars II]]''

==Notes==
* Outside of ''The Transformers'', Sei Young worked on several of Toei's late '70s/early '80s anime like ''Galaxy Express 999''; usually with Dai Won as a partner.

==References==
{{reflist}}

==External links==
* [http://www.imdb.com/company/co0170279/ Sei Young Animation Co. Ltd on IMDB]

{{stub}}
[[Category:Animation companies]]

The Autobot Run

2023-04-27T02:31:38Z

Wiffletron: /* Trivia */

{{episode
|series=G1toon
|ep=23
|series2=SRLFtoon
|ep2=65
|prev2=A Plague of Insecticons
|next2=The Ultimate Doom, Part 1
|series3=''[[Transformers: Generation 2 (cartoon)|Transformers: Generation 2]]''
|ep3=6
|prev3=Heavy Metal War
|next3=The Core
|image=Autobotruncanttransform.jpg
|caption=Hey, look! ''Diaclone'' Sunstreaker!
|title="The Autobot Run"
|season=2
|season ep=7
|production code=#700-22
|airdate=[[October 31]], 1985
|written by=[[Donald F. Glut]]
|animation studio=[[AKOM]]
|production company=[[Sunbow Productions]]
|continuity=[[Generation 1 cartoon continuity]]
|video=https://www.youtube.com/watch?v=8c2Hk7F2QHA
|videosite=YouTube
}}
'''When the Autobots perform a race for charity, the Decepticons take the opportunity to trap them in their vehicle modes.'''

==Synopsis==
[[File:Transfixatron.jpg|left|upright=1.1|thumb|A collection of character models gathers around the Decepticons' new weapon.]]
While watching a car race, [[Spike Witwicky (G1)/Generation 1 cartoon continuity|Spike]] and [[Chip Chase|Chip]] comment on how cool it would be to see the Autobots perform in a race as well.

Meanwhile, in an old west ghost town, the [[Constructicon (G1)|Constructicons]] have completed the [[Transfixatron]], a new device that will lock a [[Transformer]] in the mode they currently occupy (usually [[alternate mode|vehicle mode]]). [[Laserbeak (G1)/Generation 1 cartoon continuity|Laserbeak]] arrives, informing the Decepticons about the Autobot race.

[[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] complains that [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] is wasting time with the device instead of leading an attack. In response, Megatron tests the device on his whiny subordinate, and it's a success. Starscream is stuck in jet mode and begs to be released, saying he'll do whatever Megatron wants and he's too valuable to the Decepticon cause. Megatron gets bored of Starscream's pleas and frees him. Satisfied with the test, Megatron orders the Constructicons to start working on a second device whose purpose will be revealed later.

[[File:Autobotrunfinishline.jpg|upright=1.1|thumb|The guy at the finish line wonders where the Hell his car went.]]
Chip and Spike suggest their race idea to the Autobots, and [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] agrees, as long as it's for charity. [[Huffer (G1)|Huffer]] complains that it's a waste of time and a bad idea (as usual), but the Autobots decide to do it. Huffer, [[Brawn (G1)|Brawn]], [[Ratchet (G1)/Generation 1 cartoon continuity|Ratchet]], and [[Wheeljack (G1)/Generation 1 cartoon continuity|Wheeljack]] remain to guard the [[Ark (G1)|base]].

The Autobots arrive at the track and wait at the starting line in [[robot mode]] before they compete "in the greatest automobile race in history." Some numbskull in the audience wonders aloud where their cars are. The Autobots transform, and the race is on with a whole lot of trash talk. [[Jazz (G1)/Generation 1 cartoon continuity|Jazz]], [[Sunstreaker (G1)/Generation 1 cartoon continuity|Sunstreaker]] and [[Mirage (G1)/Generation 1 cartoon continuity|Mirage]] rush ahead of the slower vehicles like [[Trailbreaker (G1)|Trailbreaker]] and [[Ironhide (G1)/Generation 1 cartoon continuity|Ironhide]].

During the race, [[Skywarp (G1)/Generation 1 cartoon continuity|Skywarp]] teleports to a position over the track and uses the Transfixatron on the Autobots, who don't notice. The Autobots near the finish line, but they're kicking up so much dust it's impossible to tell who won. "The real winners are us, folks!" says the announcer.

Next up, the Autobots line up to do some stunts and make "Evel Knievel look like a kiddie car driver", according to Spike. But Sunstreaker's attempt to jump the other Autobots falls short and he has to be saved by [[Windcharger (G1)|Windcharger]]'s magnetic powers.

Before they can do anything else, the Decepticons arrive. The Autobots attempt to [[Transformation|transform]], only to find that they are all stuck in vehicle mode. Optimus orders the Autobots to ram the Decepticons, but they simply shoot out the Autobots' tires, fire rays to make their engines overheat and disable their radios. Helpless, the Autobots are herded away by the 'Cons.

[[File:Autobotrunbyeironhide.jpg|left|upright=1.1|thumb]]
[[Bumblebee (G1)/Generation 1 cartoon continuity|Bumblebee]] takes Spike and Chip back to the base, hoping Ratchet and Wheeljack can figure a fix for the Transfixatron ray. As usual, Huffer complains, but a massive bearhug from Brawn gets him to shut up, while Ratchet and Wheeljack get to work.

At the ghost town, Megatron forces Optimus Prime to watch his soldiers die one by one in the Constructicons' second device, a horrific crushing machine, starting with Ironhide. The Autobot leader dispatches [[Roller (G1)|Roller]] to distract Megatron, allowing Prime to ram the crusher, which frees Ironhide. [[Hound (G1)/Generation 1 cartoon continuity|Hound]] manages to send a signal to [[Teletraan I]], just as Ratchet and Wheeljack finish working on a device which will allow the Autobots to transform...a [[Anti-transfixation grenade|grenade]]. (Real good thinking there, guys.)

[[File:Autobotrunravageattackschip.jpg|upright=1.1|thumb|Unfortunately for Chip, he was five minutes late refilling Ravage's bowl.]]
Spike and the other Autobots arrive to save their comrades, but [[Soundwave (G1)/Generation 1 cartoon continuity|Soundwave]] dispatches [[Ravage (G1)/Generation 1 cartoon continuity|Ravage]] to deal with them. After a game of keep-away with the grenade, Chip manages to get it close enough to release its energy, allowing the Autobots to transform to robot mode.

The Constructicons form [[Devastator (G1)/Generation 1 cartoon continuity|Devastator]], but [[Cliffjumper (G1)/Generation 1 cartoon continuity|Cliffjumper]] and Wheeljack fire the Transfixatron at the giant Decepticon, causing the [[Combiner]] to separate. The Decepticons retreat, and the Autobots destroy the Transfixatron.
{{-}}

==Featured characters==
{{featuredcharacters
|c1=
*[[Bumblebee (G1)/Generation 1 cartoon continuity|Bumblebee]] (3)
*[[Prowl (G1)/Generation 1 cartoon continuity|Prowl]]
*[[Bluestreak (G1)|Bluestreak]] (16)
*[[Gears (G1)|Gears]] (17)
*[[Ratchet (G1)/Generation 1 cartoon continuity|Ratchet]] (18)
*[[Trailbreaker (G1)|Trailbreaker]] (19)
*[[Mirage (G1)/Generation 1 cartoon continuity|Mirage]] (20)
*[[Sunstreaker (G1)/Generation 1 cartoon continuity|Sunstreaker]] (21)
*[[Ironhide (G1)/Generation 1 cartoon continuity|Ironhide]] (22)
*[[Huffer (G1)|Huffer]] (23)
*[[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] (24)
*[[Brawn (G1)|Brawn]] (25)
*[[Wheeljack (G1)/Generation 1 cartoon continuity|Wheeljack]] (26)
*[[Sideswipe (G1)/Generation 1 cartoon continuity|Sideswipe]] (27)
*[[Jazz (G1)/Generation 1 cartoon continuity|Jazz]] (28)
*[[Hound (G1)/Generation 1 cartoon continuity|Hound]] (29)
*[[Windcharger (G1)|Windcharger]] (30)
*[[Cliffjumper (G1)/Generation 1 cartoon continuity|Cliffjumper]] (32)
*[[Roller (G1)|Roller]] (33)
|c2=
*[[Laserbeak (G1)/Generation 1 cartoon continuity|Laserbeak]] (4)
*[[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] (5)
*[[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] (6)
*[[Soundwave (G1)/Generation 1 cartoon continuity|Soundwave]] (7)
*[[Thundercracker (G1)/Generation 1 cartoon continuity|Thundercracker]] (8)
*[[Scrapper (G1)|Scrapper]] (9)
*[[Hook (G1)|Hook]] (10)
*[[Scavenger (G1)|Scavenger]] (11)
*[[Mixmaster (G1)|Mixmaster]] (12)
*[[Long Haul (G1)|Long Haul]] (13)
*[[Bonecrusher (G1)|Bonecrusher]] (14)
*[[Shockwave (G1)/Generation 1 cartoon continuity|Shockwave]] (15)
*[[Skywarp (G1)/Generation 1 cartoon continuity|Skywarp]] (31)
*[[Ravage (G1)/Generation 1 cartoon continuity|Ravage]] (34)
*[[Devastator (G1)/Generation 1 cartoon continuity|Devastator]] (35)
|c3=
*[[Spike Witwicky (G1)/Generation 1 cartoon continuity|Spike Witwicky]] (1)
*[[Chip Chase]] (2)
}}

==Quotes==
"Transform." 
"No, Megatron. You can't mean to—" 
"What's a test without a [[guinea pigatron]]? Transform, I say!"
:—'''Megatron''' selects '''Starscream''' as the test subject for his latest device.

"Hey! Where are their cars?!"
:—Someone who somehow hasn't heard of the Autobots, yet turned up to a race for them.

"Uh, probably just energy evaporation from all the speed, maybe... I hope..."
:—'''Bumblebee''' fails physics forever.

"If you're going to do what I think, Sunstreaker, you've got boom-glitches in your brain garage."
:—'''Mirage'''<nowiki>'</nowiki>s colorful terms for Transformer anatomy.

"I'm gettin' a sunburn on the inside!"
:—'''Ironhide''' falls victim to Thundercracker's incendaries.

"I knew the racing bit was bad news, but would anyone listen to me? Oh, noooo!" 
"Stifle it, Huffer, or I'll put my footio in your audio!!"
:—'''Huffer''' being an aft and '''Brawn''' looking to kick some.

"Ironic, isn't it, Autobots, that after so many valiant battles, you will meet your end in the crushing jaws of this device so lovingly fashioned by my Constructicons."
:—'''Megatron'''<nowiki>'</nowiki>s concept of irony is off.

[[File:Autobotrun ironhide carcrusher.jpg|upright=1.1|thumb]]
"Later, guys. It's been really great knowin' ya."
:—Headed for the crushing device, '''Ironhide''' accepts his fate.

"Hey, what's that?" 
"I'd call it a TARGET!"
:—'''Thundercracker''' and '''Starscream''' spotting Roller.

"I'm transforming! I see my true beauty emerging!"
:—'''Sunstreaker''', vain as always.

"We're outnumbered!" "Let me guess: we retreat?"
:—'''Starscream''' knows '''Megatron''' all too well.

==Notes==

===Production information===
* Dialogue recording: 8th January 1985

===Continuity notes===
[[File:AutobotRun madeup Transformer.jpg|thumb|upright=1.1|Pre-[[Prime (rank)|Prime]] {{w|Saint George's Cross|version}} pictured. The Prime version features {{w|Union Jack}} wings.]]
*This is Roller's third and final appearance.
*This is the first episode where the Transformers formally refer to themselves as ''Transformers''.
*Ironhide references [[Units of time|astro-seconds]].
*Megatron orders Devastator to extinguish the Autobots' [[laser core]]s forever.
*Wheeljack and Cliffjumper give Devastator a taste of the Decepticons' own "electro-medicine".
*Gadgets and powers:
**Jazz's speaker levels jump from seven to <s>eleven</s> ''eight hundred''. Or maybe he was just tuned in to an AM station.
**Megatron can shoot laser beams from his eyes, especially when he wants to scare away earth germs.
**This is the third and final episode where Skywarp uses his teleportation powers, after "[[More than Meets the Eye, Part 3]]" and "[[Divide and Conquer]]". Megatron had also taken advantage of them via Skywarp's power-chip rectifier in "[[Heavy Metal War]]".
**Thundercracker uses his incendiary guns to overheat the Autobots' engines; while the blasts are animated as simple purple lasers, Prime explicitly refers to them as "incendiary blasts." The simplified description of Thundercracker's weapons included in the series [[Production bible]] didn't explain exactly what these guns were supposed to do (per his bio, they shoot bullets containing highly-flammable material) which has resulted in them being depicted as flamethrowers in previous episodes.
**Skywarp uses his heat-seeking missiles.
**Devastator's eye beams can magnetically lift a robot into the air. He can also fire lasers from his fingertips.
**Wheeljack surveys the battlefield by using the rocket jets in his forearms, an ability mentioned in his [[bio]] appearing here for the first time in the cartoon; he previously flew ''without'' visibly using these jets in "[[S.O.S. Dinobots]]" and "[[A Plague of Insecticons]]".
*Where does the trailer go?
**When Optimus Prime transforms after the Autobots are fixed by Wheeljack's grenade, his trailer shrinks into his back rather than rolling away as usual.
*A bizarre robot of made-up design appears on the screen as Chip begins researching the Transfixatron's effects. It's loosely based on Optimus Prime, but has a yellow body, Prowl/Bluestreak's doors as wings, and parts of Starscream mixed in.
*When instructing Starscream to transform out of vehicle mode, Megatron tells him to return to his "root mode". This was almost certainly the result of a typo in the script that was ''supposed'' to say "ro'''b'''ot mode", but it makes a charming amount of sense as a term.
*Thundercracker actually displays his Bio's described antipathy to the ground-bound Autobots, calling them "earth-crawlers".
*The idea of a [[Transfixatron|device to keep a Transformer frozen in one mode]] would be revisited over the years in other fictions, with [[Tarantulas (BW)|Tarantulas]]'s [[Transformation Lock Lens]], [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]]'s [[Transformation virus|transformation lock virus]], the [[Protectobot (G1)|Protectobots]]' [[mode lock]] used on [[Blaster (G1)#Marvel Comics continuity|Blaster]], the various incarnations of the [[inhibitor claw]] and [[Spotlight: Soundwave|an experimental weapon]] created by Shockwave.
*The Autobots seem to learn from this experience; many future episodes such as "[[The Master Builders (episode)|The Master Builders]]" and "[[The Revenge of Bruticus]]" show them to be armed and dangerous in their automotive forms.

[[File:TheAutobotRun-Spideyshirt.jpg|thumb]]

===Real-world references===
*Spike references [[w:Evel Knievel|Evel Knievel]], a famous daredevil stuntman.
*[[Spider-Man]] makes a cameo on a kid's T-shirt.
*''[[Star Wars (franchise)|Star Wars]]'' sound effects:
**As Megatron orders the [[Seeker (body-type)|Seekers]] to attack the Autobots, they emit the [[TIE Fighter]] engine noise when they fly over a wooded area.

===Animation and technical errors===
[[File:AutobotRun Brawn picks up Huffer.jpg|thumb|upright=1.1]]
*Being one of the Season 2 [[AKOM]] episodes, "The Autobot Run" features several unusual animation models:
**Optimus Prime's "backpack" is white instead of red.
**Huffer has a white outline around his eyes.
**Gears' truck mode is mostly red instead of mostly blue.
**Megatron's gun barrel is dark gray instead of light gray.
**Laserbeak's beak is (sometimes) the same dark gray as the rest of his head.
**The "disk" on Bumblebee's back is dark gray instead of yellow. Bumblebee also has two random dark gray squares on the back of his [[alternate mode|vehicle mode]].
**Prowl is a medium gray instead of white.

Of course, AKOM found lots of less-excusable things to mess up, too:
*This episode's [[transformation]] sound effects are oddly applied, stopping and starting halfway through and even playing over the wrong transformation type (i.e., vehicle-to-robot vs. robot-to-vehicle) at times.
*Ignoring the big, paved driveway right next to him, Bumblebee arrives at the race track by ''driving across the grass''.
*That's okay, though, because as the race finishes, Chip nonchalantly turns his wheelchair and ''rolls across the grass''.
*Chip then rolls into Bumblebee, and sits in the driver seat, while still in his wheelchair. Huh?
*Appearing/disappearing Autobots:
**After a dialogue section where Huffer complains about the race idea and Optimus orders him to stay and guard the base, he is seen transforming and rolling out to the race. He is not at the race and is later back at the base. However, a number of other characters who do not roll out and are not shown at the base during the discussion turn up at the race.
*For the duration of this episode, actor [[Michael Bell]] performs Scrapper with a very different voice than normal, sounding...well, frankly, quite ''normal'', compared to Scrapper's usual hoarse rasp.
*Scrapper's faceplate doesn't move as he reports the Transfixatron's completion. In fact it doesn't move at all the whole episode.
*Coloring errors:
**Thundercracker's feet are blue instead of black, and Soundwave's eject button is blue instead of white, as they watch the completion of the Transfixatron.
**As Laserbeak enters Soundwave's chest to report, Soundwave's eyeband is colored white like his faceplate, while his forehead is colored red like his eyeband should be.
**A moment later, in jet mode, Starscream's right air intake is colored as if it extends way back into his fuselage, and has some black details that shouldn't be there; the left intake isn't colored to match. He also has extra stripes on his tail fins. In a wider-angle shot, both intakes are colored with the long length and the extra black parts.
**In the first shot of the Autobots, Ironhide's entire torso is red. In the next shot, the top of his chest is red instead of red/gray.
**The entirety of Trailbreaker's lower legs are white as he listens to Prime, instead of just the stripe down the middle. The error repeats as the Autobots stand at the race track.
**Prowl has no black detailing on his car mode as Jazz passes him. He's also his correct white color instead of the light gray that AKOM usually colors him.
**As Wheeljack flees, he fires at Starscream and Thundercracker. In the next shot, his target is a pair of Thundercrackers. One of them teleports away (indicating that it was supposed to be Skywarp.) When he re-materializes, he's colored like Starscream, but still speaks in Skywarp's voice.
**A second later, Skywarp has a yellow stripe down his back where there should be black.
**Thundercracker's "gloves" are white instead of black as he transforms above Ironhide.[[File:Autobotrungreenteletraan.jpg|thumb|Chip Chase always did have the luck of the Irish.]]
**When Chip is trying to locate the Autobots, Teletraan I is colored green instead of orange.
**Soundwave's head changes colors between shots as he destroys Hound's turret gun. (Hound manages to stay off-screen until he's in [[robot mode]] later in the episode, sidestepping the need for the animators to remember his gun is destroyed.)
**When Soundwave ejects Ravage, the inside of his chest is grey.
**When the Autobots are un-transfixed and transform into robot modes, Brawn is shown transforming with them.
**Long Haul's eyeband isn't colored red as we pan across the Constructicons prior to them combining.
**Windcharger's face is the same dark gray as his head as Ironhide threatens the Decepticons, and his mid-torso is red instead of gray. The same error repeats during the repair lineup at the end.
*In the first pan over it, the Old West "town" has no streets! Subsequent shots show it with many more buildings than the handful shown in this shot.
*Missing Seeker insigina:
**Starscream has no insignia as he watches Laserbeak report back to Megatron.
**One of Starscream's insignia disappears as he backs away from the Transfixatron. The other disappears as he transforms a second later.
**When Thundercracker turns from blasting Optimus to fire on Ironhide, he has no back wing insignias.
**He still has none as he walks off with the captive Autobots.
**Starscream's missing an insignia as he fires on Roller.
*Starscream is missing one of his wings prior to the Transfixatron test. The other wing is abnormally large. The same overlarge wing shape shows up on Thundercracker later in the episode.
*Even if Shockwave ''was'' supposed to be standing behind Megatron (see Continuity Errors below), he and Scavenger were not standing anywhere near Megatron just a shot or two earlier.
*AKOM reuses the same scrolling cloud background at least four times behind Starscream. To be fair, it would actually make sense for him to be flying in circles at this point.
*Instead of being provided by [[Neil Ross]] as usual, Bonecrusher's single line in this episode is supplied by Michael Bell, using the same nondescript "normal" voice as he uses for Scrapper. The temptation, of course, is to peg this on an animation error that mistakenly depicted Bonecrusher instead of Scrapper, but the script for the episode actually called for Bonecrusher to speak the line.
*Responding to Huffer's constant complaining back at the Ark, Ratchet's line "Tell ya what, Huffer!" cuts off at the very end - even if it's hard to notice at first.
*For whatever reason, the screen flickers when Optimus transforms for the first time in the episode.
*As Skywarp transforms to robot mode over the raceway, he pulls the Transfixatron out of [[subspace storage pocket|nowhere]], despite it being as large as he is.
*When Skywarp uses it on the Autobots, the Transfixatron beam effect is not properly animated to glow.
*Transfixed Sideswipe essentially becomes a red Sunstreaker (which would be ''[[Diaclone]]''-accurate) as he tries to transform - the [[Transformation|transformation scheme]] is Sunstreaker's, as are the details of his vehicle mode once he's in mid-transformation. He then morphs back to Sideswipe when he reverts fully back to vehicle mode.
*After the Autobots discover they're locked in vehicle mode, when Megatron laughs the other Decepticons just sort of... vibrate.
*Megatron's eye lasers are the slowest-moving lasers in the universe.
*The Seekers transform and start rolling across the race track. In the next shot, they're suddenly in the air.
*Wheeljack's ears do not flash in time with his speaking at first.
*The crusher's lights flash multiple colors as it first activates, but later they only flash white. While the lights ''could'' change colors, it really raises the question of why it needs bizarre flashing lights in the first place.
*Wheeljack and Ratchet gather around Chip at the computer two times in a row.
*As we pan across the captive Autobots at the ghost town, Wheeljack and Bumblebee are among the crowd, despite both being back at Autobot Headquarters at this point. In the same pan, two Starscreams are guarding them. Also, the ghost town has gained a couple of streets and several extra buildings.
*Maybe not an error, but definitely bizarre: Hound gets Optimus Prime's rifle sound effect as he "fires" his hologram.
*As Wheeljack explains the grenade, his ears flash, but aren't properly backlit to glow.
*As Spike and company arrive at the ghost town, Ironhide is shown arriving and transforming instead of Ratchet.
*Ironhide's tires aren't flat anymore when he falls out of the crusher's claw.
*Bumblebee has no headlights as the newly arrived Autobots transform.
*A series of shots shows the grenade's radiation as concentric circles radiating out. The center point stays in four successive shots, despite only one of them being the point where the grenade exploded.
*As the grenade does its work, a series of vehicle-mode Autobots flash into existence out of nowhere.
*Devastator's combining sequence is screwy. First Scrapper and Mixmaster are shown forming Long Haul's portion of the combiner robot in addition to their own. Long Haul then forms Devastator's upper torso, instead of the lower torso (the chest plate is green at first, then turns its correct purple.) Hook then forms a tiny part of the upper torso, including the head, and... Bonecrusher's bulldozer kibble.
*Devastator has two small eyes instead of an eyeband as he fires lasers from his hand.
*He has two large eyes as he looms over Wheeljack and Cliffjumper.
*As Cliffjumper zaps Devastator with the Transfixatron, the shot suddenly jumps to a slight close-up of Devastator from exactly the same angle as before. In the closer angle, the glowing animation effect is missing from the Transfixatron beam.
*Thundercracker is drawn with his cockpit on the bottom of his jet mode as he and the other Seekers retreat.
*The [[commercial bumper]]s for the second act break feature the [[theme song|theme music]] for ''[[G.I. Joe (team)|G.I. Joe]]'', not ''The Transformers''.

===Continuity errors===
*Why the heck are Spike and Chip watching the race from next to the grand stands, instead of, y'know, ''inside'' them? Almost certainly because the stands aren't wheelchair-accessible. Besides being easier to animate, the show might have been very subtly making a point.
*[[Shockwave (G1)/Generation 1 cartoon continuity|Shockwave]] appears twice in this episode: first when Megatron is gloating about the Transfixatron, then when the Decepticons arrive at the race. Of course, it's ''possible'' that Shockwave came to [[Earth]] during this episode, but the idea of him just popping up and hanging around in the background seriously goes against the established notion that he always stays on [[Cybertron (planet)|Cybertron]] as its full-time guardian.
*Why does Megatron pick up the Transfixatron to aim it at Starscream, when a moment later he can just pivot it on its base?
*The race gets started VERY quickly. Chip and Spike come up with the idea, go back to the base, tell Prime, and apparently the Autobots just show up and demand to race for charity. Granted, some time could have elapsed in between, but ''still''. The Decepticons, meanwhile, are just hanging around in this Old West ghost town.
*How does the dust at the finish line get ''ahead'' of the Autobots?
*Ratchet stays behind to guard the Autobot base, but is later briefly seen at the race track driving alongside Sideswipe.
*Speaking of Ratchet staying behind, he earlier tells Huffer that he and Wheeljack will stay behind to keep him company. However, it was Brawn who delivered the line about "staying behind" and Ratchet leans in like he's addressing Brawn when he says they will also stay behind.
*When Chip gets Teletraan I to analyse the data on the transforming process, among the images which flash up is a picture of Megatron's crusher. What has that got to do with transforming?
*Hound can ''shoot'' a hologram? For miles? And have it land ''inside a volcano''? What the hell?
*Flying Autobots:
**Cliffjumper gets a rocket sound effect as he comes flying out of the debris.
*Is the elaborate claw/tentacle mechanism on the crusher really necessary?
*At the end of Act 2, Ironhide is a few feet away from the crusher's jaws, presumably mere seconds from being crushed. A minute or more elapses in Act 3 before Prime comes to his rescue.
*Wheeljack states that the [[Transfixatron]] will "cancel Devastator's robot mode", though one would really expect it to just transfix Devastator ''as'' Devastator. If the intention was that the Transfixatron traps Transformers in their vehicle mode rather than in their current mode, then that wasn't made clear (especially since Megatron ordered Starscream into his vehicle mode ''before'' testing it on him).
*So... did the Decepticons just leave the transfixed Constructicons sitting there in a pile? They aren't shown retreating.

===Trivia===
[[File:Chipchase.jpg|thumb|upright=1.1]]
*This was one of twelve episodes of [[The Transformers (cartoon)|the original cartoon]] released as audio adventures by the [[Germany|German]] company [[Karussell|Karussell Musik und Video]].
*To catch the grenade, Chip stands up from his wheelchair. It should be noted that Chip's precise medical condition is never explained, so we have no way of knowing why he uses a wheelchair or how much use of his legs he actually has. A close inspection of the animation shows him apparently ''pushing'' himself up with his arms, but it's really not conveyed very well.
*This is one of three episodes from Season Two which were animated by [[AKOM]] (the others being "[[The Core]]" and "[[City of Steel (episode)|City of Steel]]"). They share similar art and animation styles (lots of one-point perspective action shots, scrolling backgrounds, and random zoom-ins), prominent use of the Constructicons, slightly more juvenile plots than usual, and a set of character model oddities such as Megatron's dark gray gun barrel, Optimus Prime's white backpack, and Chip Chase's blue jacket.
*AKOM also has a strange habit of showing vehicle-mode close-ups with painted artwork instead of typical flat colored cel art. Witness Gears getting shot by Soundwave, and Sideswipe and Jazz's dashboards. The same thing can be seen in "The Core", as Chip leans out of a painted Wheeljack.
*A one-time-only bit of Westernish background music, presumably culled from [[Robert J. Walsh]]'s enormous archives, plays across the opening scene in the Decepticons' ghost town.
*Stores in the ghost town: Liquor Saloon, Harrys Bakes, Sonata 3, Cows(?), Hotel, Saloon, Grain Feed, Livery, Glass (which in a visual gag is the only building in its row of three to survive the battle), and RC P&W(?).
*Signs at the race track: Grand Prix, Irel(and?), XAM, HO KY, New Year Tires, Dav-Mac, A&E O(il?), (Go?)od Year Tires, and Fenzoil Lubes. The "XAM" is very likely a reference to the animation company XAM! ("Ex-Ahern-Marshall"), who included their company initials in the background art of various 1980s animated series, ''The Transformers'' among them.<ref>[http://www.povonline.com/2003/News030103.htm#030503a] "NEWS from me: March 5, 2003"</ref>
*The synopsis for "The Autobot Run" included in the series [[production bible]] reveals that the Transfixatron was originally named the "Stasitron". On its model sheet, it is misspelled "Satsitron".
*In an unfortunate [[Sunstreaker (G1)/toys#Generation 1|foreshadowing]], Sunstreaker remarks that when they made him, they 'broke the [[mold]]'.
*Wheeljack uses his wrist rockets to fly, which is one of the few times it's shown correctly.

===Foreign localization===
'''French'''
:*''Title (European French broadcast):'' "'''Le neutralisateur'''" ("The Neutralizer")
:*''Title (European French DVD release):'' "'''La course des Autobots'''" ("The Autobots Run")
:*''Title (Canadian French broadcast):'' "'''La grande course'''" ("The Great Race")
:*''Original airdate:'' ?

'''German'''
:*''Title:'' "'''Wer ist der schnellste Autobot?'''" ("Who Is the Fastest Autobot?")
:*''Title (Generation 2 dub):'' "'''Die Geheimwaffe'''" ("The Secret Weapon")
:*''Original airdate:'' [[June 9]], [[1989]]

'''Italian'''
:*''Title (dub 1):'' '''Corsa automobilistica''' ("Car Race")
:*''Title (dub 2):'' '''La corsa degli Autobots''' ("The Autobots Run")
:*''Original airdate:'' ?

'''Japanese'''
:*''Title:'' "'''Transform o Tomero!'''" (トランスフォームをとめろ!, "Stop the Transforming!")
:*''Original airdate:'' [[October 31]], [[1986]]

'''Mandarin'''
:*''Title:'' "'''Qìchērén Sǐ Lǐ Táoshēng'''" (汽车人死里逃生, "Autobots' Narrow Squeak ")
:*''Original airdate:'' ?

'''Brazilian Portuguese'''
:*''Title:'' "'''Fuga dos Autobots'''" ("Escape of the Autobots")
:*''Original airdate:'' ?
::*This episode did not air in the 1980s and was first released on DVD with a different dub from the rest of the show.

'''Russian'''
:*''Title:'' "'''Gran'pree "Avtobot"'''" (Гран-при "Автобот", "Grand-prix "Autobot"")
:*''Original airdate:'' ?

==Home video releases==
{{homevidnote}}
;{{w|LaserDisc}}
[[File:Flag of Japan.png|20px|Japan]] [[1995]] — ''Fight! Super Robot Lifeform Transformers'' — Megatron Set ([[TakaraTomy|Takara]]) — Japanese audio only. 
[[File:Flag of Japan.png|20px|Japan Carly sucks, right?]] [[1999]] — ''The Transformers'' — Decepticon Edition ([[Geneon Universal Entertainment|Pioneer LDC]]) — Japanese audio only.
;DVD
[[File:Flag of Japan.png|20px|Japan]] [[2001]] — ''The Transformers'' — DVD Box 2 (Pioneer LDC) — Japanese audio only. 
[[File:Flag of USA.png|20px|United States of America]] [[2002]] — ''The Original Transformers'' — Season 2 Part 1 ([[The Original Transformers|Rhino Entertainment]]) 
[[File:Flag of USA.png|20px|United States of America]] 2002 — ''The Original Transformers'' — Season 2 Part 1: Vol. 1 (Rhino Entertainment) 
[[File:Flag of UK.png|20px|United Kingdom]] [[2003]] — ''Transformers'' — Season 2 Part 1 ([[Metrodome]]) 
[[File:Flag of France.png|20px|France]] 2003 — ''Transformers'' — La Course des Autobots ([[UFG Junior]]) — European French audio only. 
[[File:Flag of UK.png|20px|United Kingdom]] [[2004]] — ''Transformers'' — Bumper Collection Special (Metrodome) 
[[File:Flag of Australia.png|20px|Australia]] 2004 — ''Transformers'' — Collection 2: Series 2.1 ([[Madman Entertainment]]) 
[[File:Flag of UK.png|20px|United Kingdom]] [[2006]] — ''Transformers'' — The Complete Generation One Collection (Metrodome) 
[[File:Flag of Australia.png|20px|Australia]] [[2007]] — ''The Transformers'' — Complete Collection (Madman Entertainment) 
[[File:Flag of Germany.png|20px|Germany]] 2007 — ''Transformers'' — Box-Set (3DVDs) ([[Flex Media]]) — German audio only. 
[[File:Flag of Italy.png|20px|Italy]] [[2008]] — ''Transformers'' — Volume 03: Stagione Due Parte Prima ([[Medianetwork Communication]]) — English and Italian audio. 
[[File:Flag of UK.png|20px|United Kingdom]] [[2009]] — ''Transformers'' — Season Two: Part One (Metrodome) 
[[File:Flag of Australia.png|20px|Australia]] 2009 — ''The Transformers'' — Complete Collection: Decepticon Edition (Madman Entertainment) 
[[File:Flag of USA.png|20px|United States of America]] 2009 — ''The Transformers'' — Season Two, Volume One: 25th Anniversary Edition ([[Shout! Factory]]) 
[[File:Flag of USA.png|20px|United States of America]] 2009 — ''The Transformers'' — The Complete Series: 25th Anniversary "Matrix of Leadership" Collection (Shout! Factory) 
[[File:Flag of USA.png|20px|United States of America]] [[2011]] — ''The Transformers'' — The Complete Original Series (Shout! Factory) 
[[File:Flag of USA.png|20px|United States of America]] [[2014]] — ''The Transformers'' — Season Two, Volume One: 30th Anniversary Edition (Shout! Factory) 
[[File:Flag of UK.png|20px|United Kingdom]] 2014 — ''Transformers'' — The Classic Animated Series (Metrodome)

==External links==
*[http://cybertronchronicle.freewebspace.com/cartoon-dossier/season-2/synopses/700-22.html Episode Dossier at The Cybertron Chronicle]
*[https://drive.google.com/open?id=10in8YheDM1M_DfcXq95HDDgrbkaGGOkg Episode dialogue script]

==Footnotes==
{{Reflist|1}}

{{DEFAULTSORT:Autobot Run}}
[[Category:The Transformers episodes]]
[[Category:Generation 2 episodes]]

Transformers One (film)

2023-04-21T18:32:02Z

Wiffletron:

'''''Transformers One''''' (working, possibly not even current working title<ref name="barrerferrari">[http://deadline.com/2015/05/transformers-ant-man-andrew-barrer-gabriel-ferrari-cybertron-1201433402/ 'Ant-Man' Scribes Andrew Barrer & Gabriel Ferrari Join 'Transformers' Writers Room] on Deadline</ref>) is an in-development ''Transformers'' film set for release in 2024. It is being written by [[Andrew Barrer]] and [[Gabriel Ferrari]],<ref name="deadlinereveal">[http://deadline.com/2015/09/transformers-writers-room-akiva-goldsman-transformers-5-1201531918/ 'Transformers' Writers Room Wraps] on Deadline</ref> and will be directed by [[Josh Cooley]].<ref name="cooleyreveal">[https://deadline.com/2020/04/transformers-animated-movie-paramount-hasbro-toy-story-4-director-josh-cooley-1202921100/ Animated 'Transformers' Prequel Activated; 'Toy Story 4's Josh Cooley To Direct For Hasbro/eOne & Paramount]</ref> ''Transformers One'' will be an animated prequel movie set on [[Cybertron (planet)|Cybertron]]<ref name="barrerferrari"/> and will revolve around the relationship between Optimus Prime and Megatron.<ref name="cooleyreveal" />

==Development timeline==
*March 27, 2015 — As part of the development of ''[[Transformers: The Last Knight (film)|Transformers: The Last Knight]]'', [[Paramount Pictures]] negotiates with [[Akiva Goldsman]], hiring him to create a "writer's room" with the intention of building a cinematic universe.<ref name="goldsman">[http://deadline.com/2015/03/transformers-akiva-goldsman-paramount-sequels-spinoffs-1201400027/ Paramount Enlisting Akiva Goldsman To Ramp Up 'Transformers' Output] on deadline.com</ref> Among the writers hire are ''Ant-Man'' scribes [[Andrew Barrer]] and [[Gabriel Ferrari]], who pitch the concept of an animated ''Transformers'' prequel set in the [[Live-action film series|live-action series universe]].<ref name="barrerferrari">[http://deadline.com/2015/05/transformers-ant-man-andrew-barrer-gabriel-ferrari-cybertron-1201433402/ 'Ant-Man' Scribes Andrew Barrer & Gabriel Ferrari Join 'Transformers' Writers Room] on Deadline</ref>
*December 20, 2018 — Following the release of ''[[Bumblebee (film)|Bumblebee]]'', [[Lorenzo di Bonaventura]] hints in an interview that the animated prequel is still in the works.<ref>[https://www.metro.us/entertainment/movies/will-there-be-a-bumblebee-2 Lorenzo di Bonaventura interview for Metro USA]</ref>
*April 29, 2020 — ''Toy Story 4'' director [[Josh Cooley]] is reported to have been brought in to the project to oversee a final draft, which is said to be "separate and apart" from the live-action films.<ref name="cooleyreveal" />
*May 18, 2021 — [[Allspark Pictures]] President [[Greg Mooradian]] credits the animated ''Transformers'' film on his Linkedin page with a 2023 release.<ref>[https://www.linkedin.com/in/greg-mooradian-4a5062200/ Greg Mooradian's Linkedin:] "TRANSFORMERS (Animated Feature), with Oscar-winner Josh Cooley directing (2023 release)"</ref>
*May 24, 2021 — Hasbro CEO [[Brian Goldner]] confirms the animated feature is in development, and will be released at some point after ''[[Transformers: Rise of the Beasts (film)|Transformers: Rise of the Beasts]]''.<ref>[https://news.tfw2005.com/2021/05/24/tfw2005-coverage-of-49th-j-p-morgan-conference-434088 TFW2005 Coverage Of 49th J.P. Morgan Conference]</ref>
*January 21, 2022 — Paramount announces an untitled animated Transformers movie will be released on July 19, 2024.<ref>[https://collider.com/new-transformers-animated-movie-release-date/ Collider: New 'Transformers' Animated Movie Release Date Set For 2024]</ref>
*April 20, 2023 — di Bonaventura reveals that the entire film takes place on Cybertron, and the setting explores how they begin to question the hierarchy of how their society has gotten stratified, and how the common man doesn't have the voice that they want to have.<ref name=collider2023>[https://collider.com/transformers-animated-movie-characters-plot-cybertron-lorenzo-di-bonaventura-comments/ Here’s What the New Animated ‘Transformers’ Movie Is About (Exclusive)]</ref>
*April 21, 2023 - A day after the previous interview, di Bonaventura would confirm [[Industrial Light & Magic]]'s involvement as the film's animation studio, bringing the company back to the franchise for the first time since ''Bumblebee''.<ref>[https://collider.com/new-transformers-animated-movie-ilm-lorenzo-di-bonaventura-comments The New 'Transformers' Animated Movie Is Partnering With an Industry Giant for the CGI (Exclusive)]/</ref>

==References==
<references />

[[Category:Real world films]]

Industrial Light & Magic

2023-04-21T18:27:51Z

Wiffletron:

[[Image:ILMlogosm.jpg|right|thumb|]]

'''Industrial Light & Magic''' is a movie special effects studio founded by ''[[Star Wars (franchise)|Star Wars]]'' writer/director George Lucas in May of [[1975]], and is currently owned by Lucas's main motion picture studio, Lucasfilm, thereby becoming a Disney company in 2012 as part of Disney's acquisition of Lucasfilm. The company is known for its outstanding work in many motion pictures, including the first computer-generated imagery animation in a feature-length film, the first movie shot entirely on digital cameras, and for the development of the Pixar computer system (before they separated and were eventually bought out). The San Francisco-based company has participated in the production of over 200 movies in the past 32 years.

ILM is responsible for the majority of the CGI in the [[Transformers (film)|first live-action ''Transformers'' movie]], and served in the same capacity for the sequels, ''[[Transformers: Revenge of the Fallen (film)|Transformers: Revenge of the Fallen]]'', ''[[Transformers: Dark of the Moon (film)|Transformers: Dark of the Moon]]'', ''[[Transformers: Age of Extinction (film)|Transformers: Age of Extinction]]'', ''[[Transformers: The Last Knight (film)|Transformers: The Last Knight]]'' and ''[[Bumblebee (film)|Bumblebee]]'', as well as ''[[Transformers: The Ride – 3D]]'' and [[Transformers One|the upcoming animated movie]].

Despite winning several awards from the Visual Effects Society for ''Transformers'' and seemingly being a shoe-in for the 2008 Oscar for "Best Visual Effects", ILM actually lost, to the shock of the visual effects industry and the assembled movie makers, to {{w|The Golden Compass (film)|a goddamn polar bear}}, no less. ''Revenge of the Fallen'' wasn't even nominated for the 2010 Oscars for "Best Visual Effects". ''Dark of the Moon'' managed to get a "Best Visual Effects" nomination in 2011, but lost to ''{{w|Hugo (film)|Hugo}}'', another project ILM happened to work on.

'''ILM staff on ''Transformers'' included:'''
* [[Charles Alleneck]] - Animator
* [[Scott Benza]] - Animation supervisor
* [[Russell Earl]] - Associate Visual Effects Supervisor
* [[Scott Farrar]] - Visual effects supervisor
* [[Alex Jaeger]] - Art director
* [[Jeff Mann]] - Production designer
* [[Keiji Yamaguchi]] - Technical animator
* [[Greg Killmaster]] - Creature technical director
* [[Laura Killmaster]] - Creature technical director
* [[Shawn Kelly]] - Lead Animator

{{stub}}

==External links==
*[http://www.ilm.com/ Industrial Light & Magic's official website]

[[Category:Animation companies]]
[[Category:DreamWorks]]

Sam Young Studio

2023-04-17T09:35:46Z

Wiffletron: /* Notes */

[[Image:Sam Young 700-67.jpg|thumb]]
'''Sam Young Studio''' (三英 ''Sam Yeong'') is an animation studio that participated in the production of the [[The Transformers (cartoon)|original ''Transformers'' animated series]]. Sam Young Studios was also retained for other [[Sunbow Productions|Sunbow]] productions, such as ''[[My Little Pony|My Little Pony 'n' Friends]]'' and ''[[Jem]]'', as well as shows such as ''Smurfs'' and ''Denver the Last Dinosaur''.

Along with [[Studio No. 1]], [[Dai Won Animation Co.]], [[Sei Young Animation Co. Ltd.]], [[Studio Look]], [[Ashi Productions]] and [[Nakamura Production]] on [[Toei Animation]]'s end, Sam Young Studios mostly did the grunt work (uncredited, of course) for [[AKOM]] on their episodes of ''The Transformers'', including assistant animation services, camera operations, special effects and finalizing the production.
==Notes==
*The outtake reel on the [[Rhino Entertainment]] Season 1 set shows their name attached to several scenes from the infamous "[[Five Faces of Darkness]]" saga (largely on [[Five Faces of Darkness, Part 2|part 2]]). Curiously, the {{w|clapperboard}} gives these clips the production number of 700-67, which doesn't correspond to any episode. It is unknown if Sam Young simply didn't have the actual code on hand, or just used their own due to serving as an OEM provider for AKOM.

==External links==

*[http://www.imdb.com/company/co0267641/ Sam Young Animation at IMDB]

[[Category:Animation companies]]

More than Meets the Eye, Part 1

2023-04-14T13:38:56Z

Wiffletron: /* Animation and technical errors */

{{episode
|series=G1toon
|ep=1
|series2=SRLFtoon
|ep2=1
|next2=More than Meets the Eye, Part 2
|series3=''[[Transformers: Generation 2 (cartoon)|Transformers: Generation 2]]''
|ep3=1
|next3=More than Meets the Eye, Part 2
|image=MTMtE Part1 Prime repair.jpg
|caption=Prime spends a few hours at a discount tanning salon.
|title="More than Meets the Eye, Part 1"
|season=1
|season ep=1
|production code=4023
|airdate=[[September 17]], [[1984]]
|written by=[[George Arthur Bloom]]
|animation studio=[[Toei Animation|Toei]]
|production company=[[Sunbow Productions]]
|continuity=[[Generation 1 cartoon continuity]]
|packaged with=[[Optimus Prime (G1)/toys#Universe (2008)|Optimus Prime]]
|video=https://www.youtube.com/watch?v=Y1ujpoDlgRU
|videosite=YouTube
}}
'''In search of energy, the Autobots leave Cybertron and are pursued by the Decepticons.'''

==Synopsis==
[[File:MTMtE1 Wheeljack and Bumblebee collect energy.jpg|left|upright=1.1|thumb|"That's not that impressive. I can transform too, y'know."]]
On [[Cybertron (planet)|Cybertron]], many [[MYA|millions of years ago]], the [[Autobot]]s are on the verge of extinction. Eons of war with the [[Decepticon]]s, their bitter enemies, have drained the planet's once plentiful resources. Autobots [[Wheeljack (G1)/Generation 1 cartoon continuity|Wheeljack]] and [[Bumblebee (G1)/Generation 1 cartoon continuity|Bumblebee]] have managed to find a scant few [[Conductor|energy conductors]] and muse that what they've found won't last very long. Bumblebee loads the conductors into Wheeljack and they head back towards [[Iacon (polity)|Iacon]]. However, as they reach the bridge to home base, they run into a Decepticon patrol. Wheeljack's attempt to drive through is cut short by enemy fire, and they're soon literally surrounded by a ring of fire, thanks to the Decepticons' flame throwers. The pair manage to escape the flames and ram their way through the Decepticons, two of whom give chase. The pursuing Decepticons manage to hit Bumblebee with their lasers, and the smaller Autobot is forced to drive aboard Wheeljack. Wheeljack manages to evade the two Decepticons by heading underground and arrives at Iacon. As they enter the fortress, a nearby sensor lamp reveals itself to be [[Soundwave (G1)/Generation 1 cartoon continuity|Soundwave]], who dispatches [[Laserbeak (G1)/Generation 1 cartoon continuity|Laserbeak]] to do some spying. Also returning to Iacon is [[Jazz (G1)/Generation 1 cartoon continuity|Jazz]], who reports to [[Prime (rank)|Autobot leader]] [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] that he was unable to find any energy in Cybertron's lower regions. Optimus confers with Jazz, [[Prowl (G1)/Generation 1 cartoon continuity|Prowl]] and [[Trailbreaker (G1)|Trailbreaker]] on the plan to leave Cybertron on a mission to search for energy elsewhere. Having heard all they need, Laserbeak and Soundwave depart.

[[File:MTMtE1 Ark and Nemesis over Earth.jpg|upright=1.1|thumb|Starting a long, long tradition of Transformer ships crashing on Earth.]]
Inside [[Decepticon Headquarters (G1 Cybertron)|their base]], [[Decepticon leader]] [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] plots to intercept the Autobots, and leaves his [[second-in-command|first lieutenant]] [[Shockwave (G1)/Generation 1 cartoon continuity|Shockwave]] in charge of Cybertron. [[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] asserts the war would have been won if the Decepticons were under his leadership.

The Autobots blast off aboard [[Ark (G1)|their spaceship]], and the Decepticons give chase in their [[Nemesis (G1)|Decepticon cruiser]]. The Autobots immediately run into trouble when two large asteroids collide in front of them, resulting in a storm of rock that pelts both ships, until [[Ironhide (G1)/Generation 1 cartoon continuity|Ironhide]] uses the ship's weapons to clear a path. The Autobots next detect the pursuing ship, but are unable to outrun the Decepticon cruiser, which locks onto them with [[tractor beam]]s. The Autobot ship's lasers are out of power, so the Autobots are forced to instead engage the Decepticons in combat once they board. With no one at the respective helms, both ships drift into [[Earth]]'s gravity well, and despite Prime's best efforts to right the Autobot ship, both vessels spin out of control and crash. The Autobot ship embeds itself in the side of a volcano.

Four million years pass. It is the year 1984, and volcanic activity stirs the half-buried ship, awakening the computer systems aboard. [[Teletraan I]] sends out a [[Sky Spy]] satellite to reconnoiter this new world, and scans examples of terrestrial machinery in order to reformat the Transformers into new [[Alternate mode|alt modes]]. The Decepticon [[Skywarp (G1)/Generation 1 cartoon continuity|Skywarp]] happens to be the one who is in the path of the repair beam, and thus is awakened first. He revives Megatron, and the other Decepticons follow. Leaving the Autobot ship, Megatron observes that much time has passed since the crash but declares their mission to find energy is unchanged. An impudent Starscream leaves a parting shot, blasting the rocks over the ship in an attempt to bury it further. However, he unwittingly knocks Optimus Prime into the repair beam and the Autobot leader is revived.

[[File:Cliffgun.JPG|thumb|upright=1.1|left|"You see the size of that gun he fired at us? It was bigger than him!"]]
The Decepticons locate a clearing and Megatron puts Starscream in charge of converting the area for the construction of a [[Victory (G1)|new star cruiser]]. Soundwave, Starscream and [[Rumble (G1)|Rumble]] head for a nearby power station to find the needed raw materials. Meanwhile, the Autobots have all been repaired. Optimus Prime announces that they need to find out what the Decepticons are doing, and dispatches [[Hound (G1)/Generation 1 cartoon continuity|Hound]] and [[Cliffjumper (G1)/Generation 1 cartoon continuity|Cliffjumper]] to scout the area. Starscream and his team arrive at the power station, where Starscream again grouses about wanting to lead the Decepticons, and has Rumble use his pile drivers to level the plant. Some time later, Hound and Cliffjumper find the Decepticons in the middle of work on their ship. Though Cliffjumper's keen to wade in, Hound listens in as the Decepticons plan to take [[energon cube]]s back to Cybertron. Cliffjumper rashly takes a shot at Megatron, but misses, and Soundwave unleashes Laserbeak in pursuit. Though the pair split up, Laserbeak detaches a laser cannon so he can pursue both Autobots. While Cliffjumper manages to deal with the cannon, Laserbeak blasts Hound, sending him off a cliff.

[[File:MTMtE Part1 OilRig battle.jpg|upright=1.1|thumb|Do yourself a favor, don't smoke at a Cybertronian waterpark.]]
Autobot medic [[Ratchet (G1)/Generation 1 cartoon continuity|Ratchet]] and [[Hauler]] come to fetch Hound. Cliffjumper apologizes for giving away their position as Hound is winched to safety. Meanwhile, Decepticons [[Thundercracker (G1)/Generation 1 cartoon continuity|Thundercracker]] and [[Reflector (G1)|Reflector]] spot an Earth vehicle approaching. The two human workers find the demolished power station, but while they're puzzling over what happened to it, [[Ravage (G1)/Generation 1 cartoon continuity|Ravage]] attacks and frightens them away.

Hound is repaired, and reports what he overheard: that the Decepticons are on the hunt for energy. Prime has Jazz assemble a battle group to go after them and the Autobots roll out. Elsewhere Laserbeak returns to the Decepticon construction site with the news that he's found a new source of energy. The Decepticons attack an off-shore [[oil rig]], where [[Sparkplug Witwicky]] and his son [[Spike Witwicky (G1)/Generation 1 cartoon continuity|Spike]] work. The humans attempt to resist, but it's futile and they end up jumping or falling overboard. The Decepticons begin filling energon cubes from the [[oil]] pipeline, but as Megatron is telling Starscream that they will need a lot more energy, the Autobots arrive to spoil their party. A battle erupts on the drilling platform until the Decepticons simply grab what they can and take off. Megatron blasts the rig's supports, tipping it into the ocean and taking the Autobots with it. Another shot ignites the oil, turning the surface of the sea into an inferno. Realizing the humans are in danger, Optimus Prime tries to save Spike and Sparkplug while the Decepticons retreat with their energon plunder.

'''[[More than Meets the Eye, Part 2|To be continued...]]'''
{{--}}

==Featured characters==
{{featuredcharacters
|c1=
*[[Wheeljack (G1)/Generation 1 cartoon continuity|Wheeljack]] (1)
*[[Bumblebee (G1)/Generation 1 cartoon continuity|Bumblebee]] (2)
*[[Prowl (G1)/Generation 1 cartoon continuity|Prowl]] (12)
*[[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] (13)
*[[Trailbreaker (G1)|Trailbreaker]] (14)
*[[Jazz (G1)/Generation 1 cartoon continuity|Jazz]] (15)
*[[Ratchet (G1)/Generation 1 cartoon continuity|Ratchet]] (18)
*[[Ironhide (G1)/Generation 1 cartoon continuity|Ironhide]] (19)
*[[Sideswipe (G1)/Generation 1 cartoon continuity|Sideswipe]] (20)
*[[Teletraan I]] (21)
*[[Cliffjumper (G1)/Generation 1 cartoon continuity|Cliffjumper]] (24)
*[[Hound (G1)/Generation 1 cartoon continuity|Hound]] (25)
*[[Hauler]] (26)
*[[Sunstreaker (G1)/Generation 1 cartoon continuity|Sunstreaker]] (31)
*[[Bluestreak (G1)|Bluestreak]] (32)
*[[Huffer (G1)|Huffer]] (33)
*[[Mirage (G1)/Generation 1 cartoon continuity|Mirage]] (34)
*[[Brawn (G1)|Brawn]] (35)
*[[Gears (G1)|Gears]] (36)
*[[Windcharger (G1)|Windcharger]] (37)
|c2=
*[[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] (3)
*[[Thundercracker (G1)/Generation 1 cartoon continuity|Thundercracker]] (4)
*[[Skywarp (G1)/Generation 1 cartoon continuity|Skywarp]] (5)
*[[Sunstorm (G1)|Yellow Seeker]] (6)
*[[Hotlink (G1)|Purple Seeker]] (7)
*[[Bitstream (G1)|Light blue Seeker]] (8)
*[[Nacelle (G1)|Dark blue Seeker]] (9)
*[[Soundwave (G1)/Generation 1 cartoon continuity|Soundwave]] (10)
*[[Laserbeak (G1)/Generation 1 cartoon continuity|Laserbeak]] (11)
*[[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] (16)
*[[Shockwave (G1)/Generation 1 cartoon continuity|Shockwave]] (17)
*[[Reflector (G1)|Reflector]] (22)
*[[Rumble (G1)|Rumble]] (23)
*[[Ravage (G1)/Generation 1 cartoon continuity|Ravage]] (27)
|c3=
*[[Joe (MTMTE)|Joe]] and his coworker (28)
*[[Spike Witwicky (G1)/Generation 1 cartoon continuity|Spike Witwicky]] (29)
*[[Sparkplug Witwicky]] (30)
}}

==Quotes==
[[File:MTMTE1-JazzProwlPrimeTrailbreaker.jpg|thumb|upright=1.4]]
"Prime told me there'd be days like this." 
"And you didn't believe him?" 
"I do now!"
:—'''Bumblebee''' and '''Wheeljack''' under fire.

"When do we start the search mission?" 
"Soon as you're ready to launch."
:—'''Prowl''' is told to hurry up by '''Optimus Prime'''.

"Fear not, Megatron. Cybertron shall remain as you leave it."
:—'''Shockwave''', more accurate than he realizes.

"Leakin' lubricant!"
:—'''Ironhide'''

"What about materials?" 
"Use your imagination!"
:—'''Starscream''' and '''Megatron'''

"Here's something to keep you warm."
:—'''Megatron''' as he ignites the oil spill.

==Season 5==
{{note|When this episode was rebroadcast in [[The Transformers (cartoon)#Season 5|the fifth season]] of ''The Transformers'', it contained new bookending segments with original story material.}}

[[File:PrimeTakesTommyIntoSpace.jpg|thumb|upright=1.4|"There's no ''air'' in space!" "But there's an Air in Space Museum!"]]

The young human [[Tommy Kennedy]], a resident of [[Autobot City (G1)|Autobot City]], needs help from [[Powermaster]] [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]]. He runs out into the middle of a barren wasteland, calling Prime's name. Prime arrives via rocket-boots and, after lifting Tommy up to his head, asks him what's the trouble. As it turns out, Tommy has a "special project" for school that's due soon and only Prime can help him. Optimus inquires what the project is about, but Tommy dodges the question, simply saying that he needs to know how the Autobots arrived on Earth. Prime concedes, "Okay Tommy, I've handled enough emergencies to know that ''some things'' just can't wait." Prime then launches into the tale of how the Autobots and the Decepticons left Cybertron, crash-landed on Earth and began their war for energy anew...

Prime continues into the next part of his story, about their first encounter with humans and whatnot, but Tommy stops him. Tommy says he's out of time and he ''really'' has to get back to Autobot City. Prime offers to give him the ride on the condition that next time they hang out, he tells him the juicy details of this "special project". Prime then blasts off into space with Tommy clinging to his shoulder (and somehow not dying horribly).

{{--}}

==Notes==
===Production information===
* Script revisions: 13th March 1984
* Returned to the US for telecine: 27th August 1984
* Official Sunbow Productions synopsis:
:''In search of the precious energy needed to rebuild their war torn planet Cybertron - the Autobots venture forth into outer space. But the evil Decepticons attack them and the two robot armies crash on Earth.''
:''Four million years later, the Autobots and Decepticons are reactivated and the battle between the forces of good and evil rages anew. Megatron, the brutal leader of the Decepticons, vows to conquer the Universe. And only the Autobots have a chance of stopping him. Megatron's first step: to plunder the Earth's sources of energy.''
:''The Decepticons capture an offshore oil rig, convert the oil into Energon cubes and destroy the rig, leaving the workers and their Autobot rescuers trapped in the burning wreckage.''
:''Then the evil robots create a tremendous tidal wave which threatens to destroy a power plant and flood an entire valley...''
:''And Megatron discovers the Ruby Crystals of Burma - the ultimate power source that will enable him to conquer the universe...''
:''In a race against time, the Autobots track the Decepticons to the Crystal Mines of Burma, but their dangerous mission backfires and Optimus Prime must risk his very existence in a desperate space battle as the Decepticons rocket back to Cybertron with enough energy to rule the universe forever.''<ref>This is the only time an official Sunbow Productions synopsis would cover an entire miniseries instead of the individual episodes.</ref>

===Deleted scenes===
Added Scenes
* Shockwave’s appearance was added in script revisions during March 1984, under the early name of Flash Beam. Presumably as a reaction to the toy line’s retail success at Toyfair 1984 the month before, as Hasbro would have given the green light to plans for the toyline’s second year.

Changed Scenes
* After the montage at the start of Act II, after the volcanic eruption “Four Million Years Later”. We cut to “Several Days Later” when the lava from the eruption has dried and hardened. Inside the ship, Teletraan I comes back online. It uses an Electron Gun that emerges from the side of the ship to blast through the rock. It’s beam punching through the volcano wall and bouncing off several rocks in the area to form a “satellite dish” of energy. Through this energy, Teletraan receives data on Earth, displayed on its monitor. It then uses this data to repair the wrecked occupants of the ship, with Soundwave the first to be revived. This sequence was changed during storyboard revisions to have Teletraan I send out manual Sky Spies to collect data for Earth modes, rebuilding those placed in its repair beam into those new modes.
* Throughout the miniseries, wherever possible to do so without affecting the plot, instances of the Autobots flying are replaced by them driving or are cut entirely.
* Some scale issues are present, likely due to using toys for reference. The script describes Soundwave as being the size of Andre The Giant, while Megatron does not mass-shift when transforming to gun mode, nor is he wielded by other Decepticons. Instead he transforms into a giant gun mode and remains in mid-air while firing (similar to the show’s intro).

Deleted Scenes
* The Decepticon “welcoming committee” is a blockade at one end of a bridge. Wheeljack deploys his deflector shields and he and Bumblebee crash through the barriers, with several generic Decepticons in pursuit. The two get halfway across the bridge before they see another blockade waiting for them at the other end. Wheeljack swerves to a halt as the two Autobots are now caught in crossfire.
* As Wheeljack brings the damaged Bumblebee into Iacon, Soundwave is skulking in the shadows outside. We get many establishing shots of the Ark being constructed. Ratchet works on Bumblebee in the med bay, who is praised for his energy-finding efforts by Optimus Prime.
* After Soundwave recalls Laserbeak and takes off, we cut to a “futuristic” airfield with the Decepticon starship in the distance, resting at a launch tower. A plane-mode Soundwave lands and transforms. Like his earlier lamppost mode, this was an example of George Arthur Bloom’s idea that the Transformers could assume any form for disguise. Which would be largely eliminated during script revisions.
* General scenes aboard the Ark include Trailbreaker and Prime consulting on energy sources. Ironhide complaining to Mirage about wanting to see action. Mirage in turn reminiscing about Cybertron before the war.
* Prowl reports to Prime that they’re possibly being followed. Prime orders “release the Viewtrex!”. A metallic sensor rod emerges from the ship and scans space. Meanwhile, aboard the Decepticon ship, Megatron orders Soundwave to “execute cover phase”. Much to Starscream’s irritation, who suggests blowing up the Autobots instead. Megatron shoots down that idea “If Optimus Prime knows of an energy source, let him lead us to it.”. “Cover phase” is a form of cloaking device, the Decepticon ship disappearing both onscreen and on the Autobots’ monitors.
* Rumble uses his piledriver arms at the base of a mountain that supports one end of a railroad tressle. A freight train above is crossing as the tressle begins to fall apart, its cars plunging into the water while the engine makes it to safety. The other Decepticons collect the steel girders of the wrecked tressle, Starscream noting “I’m glad you’re on our side, Rumble!”
* While Hound and Cliffjumper are spying on the Decepticon base, Skywarp and Thundercracker are grumbling about doing grunt work. Megatron appears before them and berates Skywarp. When Thundercracker attempts to apologise, Megatron hits him in the head with such force that he is sent flying across the construction site. Landing in a heap and having to twist his own head back into place.
* As Thundercracker reports back to base about the approaching humans, Skywarp randomly finds a frisbee (“some Earth gadget”). Throwing it to a disinterested Starscream, who throws it back, only for it to be blasted out of mid-air by Megatron. Demanding Starscream get to work, who then chafes at being given orders. This argument is interrupted by Thundercracker’s transmission reaching Soundwave.
* Discussing Hound’s report, Prowl suggests warning humanity about the Decepticons, to which Jazz replies “They’d never believe us, Prowl.”. Optimus Prime agrees, stating “...and it’s up to us. We brought them here.”
* The Autobot “battle unit” is brought to a halt by Prime, who sees on his “vista scope” the Decepticons flying to the oil rig. The Autobots transform and take to the skies in pursuit.
* The final major scene of the episode sees Brawn and Huffer atop the last intact derrick on the burning oil rig, carrying the rig’s large hose. Ignoring Huffer’s complaints that it won’t work, Brawn calls down to Windcharger to turn the water on. Their firefighting efforts aren’t enough, even with the water supply turned all the way up. The derrick collapses and tips into the sea. Brawn jumps free, but Huffer lands with the Derrick and is entangled in the metal girders. Brawn rushes over to free him, while a short distance away, Prime is still trying to free Spike and Sparkplug with the ring of fire coming ever closer.

===Continuity notes===
* Wheeljack says there isn't enough energy in the conductors they find to "last a [[Units of time|quartrex]]". Bumblebee and Wheeljack were "one [[Units of length|megamile]]" from the bridge to Iacon. Prowl provides a report from the Autobot ship's "[[Viewtrex]]".
* Along with the [[The Transformers (Marvel comic)|first issue of the Marvel comic]] (of which this series is ''technically'' an adaptation), this episode establishes several iconic aspects of the cartoon and the entire [[Transformers brand]]. The planet Cybertron and its city Iacon both appear in many other media and continuities. The crash of the Ark and the four-million-year slumber of its inhabitants likewise recur in several other versions of the Generation 1 story.
* The orange Seeker from the "welcoming committee", visible for all of about two seconds, was [[Retcon|retroactively established]] to be the neo-G1 character [[Sunstorm (G1)|Sunstorm]]. Other characters in the same shot were later named [[Hotlink (G1)|Hotlink]] (the purple Seeker with the flamethrower), [[Bitstream (G1)|Bitstream]] (the blue Seeker behind him holding his weapon like a rifle), and [[Nacelle (G1)|Nacelle]] (the dark blue Seeker barely visible between Sunstorm and Hotlink).
[[File:Cybertronlaserbeak.jpg|thumb|upright=1.1|Tommy! How's the peeping?]]
* We get a look at Cybertronian alternate modes for Bumblebee, Wheeljack, Skywarp, Thundercracker, Jazz, and Soundwave. Meanwhile, Laserbeak is given a Cybertronian ''robot'' mode. Soundwave's toy can totally be configured into that lamp-post mode.
*Trailbreaker's presence alongside Jazz and Prowl on Cybertron is just about the ''only'' indication of his "defense strategist" [[function]] in the cartoon.
*Three episodes from now, we will see that Shockwave was true to his word, and Cybertron has not changed one iota in four million years.
*The Decepticon vessel is last seen spiraling out of control, unpiloted, toward Earth. It will be rediscovered in the Season 2 episode "[[Microbots]]". The unnamed ship would finally be given a title almost 15 years later, when it was referred to as the ''[[Nemesis (G1)|Nemesis]]'' in the [[Beast Wars: Transformers (cartoon)|''Beast Wars'']] episode "[[Nemesis Part 1]]".
*The events of the ''[[Beast Wars: Transformers (cartoon)|Beast Wars]]'' cartoon take place during the 4 million years in which the Autobots and Decepticons lie dormant in the wreckage of the Ark... a time frame covered by about 5 seconds of footage in this episode.
[[File:Sky Spy.jpg|thumb|upright=1.1]]
*As the satellite-like probe (later dubbed a [[Sky Spy]]) leaves the Ark, we see a city skyline in the distance. While the cartoon's animation could never make up its mind about what was around the crashed ship (oceanside cliffs? desert? forests and rivers?), one might take this city to be [[Central City (Earth)|Central City]], later established to have jurisdiction over the land where the Autobot ship rests.
[[File:MTME1 Reflector camera.jpg|thumb|upright=1.1|Yep, pretty clearly an SLR.]]
[[File:Ratchetg1cartoon.jpg|thumb|upright=1.1|Repair bay optional.]]
*Gadgets and powers:
**Wheeljack raises deflector shields<ref>Specifically named in deleted dialogue.</ref> in vehicle mode to block the Decepticon laser-blasts.
**Wheeljack deploys a pair of tiny spinning blades from his front bumper, which lets him... drive through fire? Per the original script, it was supposed to be a metal battering ram with "spinning propeller-like blades" on the end of it.
**Laserbeak spies with a pair of cylindrical doodads that come out of the side of his head.
**Rumble demonstrates his earth-quake-making power, which consists of banging the ground with a couple of big pile drivers that replace his arms. This will become one of the cartoon's most frequently-seen special powers, to the point that it eventually would carry over to the Marvel comics as well. (This power also seems to exclude Rumble himself from its effects, as the ground under him never cracks open.)
**Hound pops out a little wrist radar dish that lets him hear what the Decepticons are saying from some distance away.
**Soundwave can display graphics — the space cruiser, in this case — on his chest door.
**Cliffjumper somehow stores on his person a [[Cliffjumper's bazooka|bazooka]] that's as big as he is. We don't want to know how he does this. Although it does look like it's collapsible.
**He also has a little cannon that pops out of his vehicle mode's backside. In the original script, this was his [[glass gas]] gun, but in the completed episode, it's merely a laser. His line "it's a gas!" hints at this earlier version, but is rendered out-of-place by the new visuals.
**Laserbeak's cannons are shown to be able to disconnect from him, fly on their own and target Autobots independently. Although an ability actively described in his ''[[The Transformers Universe|Universe]]'' profile, this would be the only time Laserbeak would employ his weapons this way.
**Ratchet is shown splitting into his robot form and his repair bay; however, the repair bay is never seen again.
**Reflector, being a super-advanced space robot, can take a photograph and instantly spit out a paper print of the resulting image. Instant photographs?! It must be THE FUTURE!
**Starscream "activates the <s>noal</s> null ray", which freezes the device it's aimed at.
[[File:Hauler01-sm.jpg|thumb|upright=1.1|Frank Lloyd ''Wrong''.]]
*A [[Grapple (G1)|Grapple]]-like crane named [[Hauler]] is seen with Cliffjumper, recovering Hound; he's never seen again, however. Fans have speculated that this was to be an earlier release of Grapple's toy, aborted for reasons unknown.
*[[Energon cube]]s make their first appearance here. They have to be compressed before they convert the fuel they have been filled with into energon, at which point they glow a sort of yellowish-white iridescent-y rainbow-y sort of color. The "compressing a stack" aspect of the cubes was quickly done away with after the pilot mini-series, but the rainbow-glow would stick around for a little while before being phased out in favor of a pink-purple coloration that became the standard representation of energon cubes down through ''Transformers'' history.
*Despite being known for the command "Autobots, transform!", Optimus Prime doesn't actually issue it until two episodes later, in [[More than Meets the Eye, Part 3|part 3]]. Megatron beats him to it with the less-common counterpart "Decepticons, transform!" command to his troops on the oil-rig. They, however, do not actually transform - just Megatron himself.

===Real-world references===
*As with the corresponding [[The Transformers (issue)|first issue of the Marvel comic]], the here-unnamed [[Mount St. Hilary|volcano]] is certainly inspired by the 1980 eruption of Mount St. Helens.
*''The Transformers'' made heavy use of the sound effects library that sprung out of the movie ''[[Star Wars (franchise)|Star Wars]]''. Fans have a tendency to make tiresome shocked exclamations that Laserbeak sounds like a [[TIE Fighter]]; it is therefore instructive to catalog these sound effects, which are used ''far'' more extensively than just a couple of TIE engine roars. About half a dozen sound effects tend to appear in nearly every episode, and at least a dozen total are known to have been used on ''The Transformers''. In this episode:
**The sound of the [[Death Star]] firing to destroy Alderaan, and Alderaan's subsequent explosion, is used as Skywarp and Thundercracker strafe Bumblebee and Wheeljack, and again as they abandon their pursuit.
**The sound of the Seeker training sphere aboard the ''[[Millennium Falcon]]'', along with [[Luke Skywalker|Luke]]'s [[lightsaber]] humming and igniting, is used as Soundwave begins making energon cubes.
*We also get the lesser-used ''[[Star Trek]]'' sliding door sound effect as Soundwave sends Laserbeak after Hound and Cliffjumper.
** There are also hints of the Sonic Screwdriver sound effect from ''[[Doctor Who]]'', most notably Wheeljack opening and closing his rear door.

===Animation and technical errors===
*In the very first shot, stars are shown passing in front of Cybertron.
*Soundwave's mouthplate doesn't move during his "Autobots are set to launch" line.
[[File:Sunstorm Cartoon.jpg|thumb|upright=1.1|Then again, Thundercracker has ''two'' wings.]]
*The Decepticon "welcoming committee" is a bit confusing:
**The initial shot shows [[Starscream (G1)/Generation 1 cartoon continuity|Starscream]], [[Skywarp (G1)/Generation 1 cartoon continuity|Skywarp]], and [[Thundercracker (G1)/Generation 1 cartoon continuity|Thundercracker]]. None of these characters were in this scene in the original script, which just credited the characters as "Decepticons"; Starscream, in particular, is shown to be at Decepticon headquarters in a minute, and the voice that comes out of his mouth ("Autobots! Stop them!") is intended for a generic character and is provided by [[Dan Gilvezan]] instead of [[Chris Latta]].
**All three are absent from the second shot, which shows four new characters: a purple one with a flamethrower, a golden-yellow one, a rich blue one, and a dark navy one.
**The third shot, as Wheeljack bears down on the group, shows a total of five Seekers, all very small figures with block coloring, one purple, one black, and the other three grey. In the very next shot, Wheeljack is shown barrelling through Starscream, Skywarp, and Thundercracker again.
**The final shot of the group sees Thundercracker and Skywarp transforming to pursue them. Though originally scripted only to be generic Decepticons, the pair subsequently have lines in what will become recognizable as their normal voices ("They've gone underground, we'll never catch 'em now!"/"We'd better report back to Megatron," provided by [[John Stephenson]] and [[Frank Welker]] respectively), indicating the script was reworked with the genuine intention of placing the two characters in the scene.
**Less explicable, though, is the voice heard declaring "After them!" just before Skywarp and Thundercracker take off. No speaker is obvious (nobody's mouth is seen moving on-screen) and the line was not in the original teleplay for the episode. Presumably, it was meant to be another generic Decepticon from the group ordering the two into action, but as the line is provided by Frank Welker, the possibility exists that it's supposed to be Skywarp speaking. If so, though, the voice is way off from his normal one, sounding almost exactly like Megatron.
*Bumblebee steps out of Wheeljack and immediately fires a shot in the completely opposite direction from their attackers. Was he testing his gun??
*Bumblebee is repeatedly shown to be a hovercar... yet somehow he's got wheels and an axle when the Seekers manage to hit him.
*Bumblebee is repeatedly shown to be ''wider'' than Wheeljack in [[alternate mode|vehicle mode]], yet he has no trouble driving right into Wheeljack's cargo compartment. He ''keeps'' driving in until he's completely out of sight, even though we can see at least half of the compartment.
*As Wheeljack opens his cargo compartment to let Bumblebee in, the energy conductors clip through his vehicle mode.
*Coloring errors:
**As Megatron gives Shockwave his orders, Starscream is missing his canopy lines, and Soundwave's eject button is blue, while his backpack is white.[[File:MTMTEProwlstreak.jpg|thumb|upright=1.1|TakaraTomy later used this shot as a justification for giving ''Masterpiece'' Prowl his shoulder cannons.]]
**Bluestreak is colored like Prowl as the Autobots stumble around in the wake of the asteroid collision; Trailbreaker, meanwhile, has one white and one gray hand.
**Starscream has a red "collar" around his neck as he prepares the tractor beam.
**When the Autobots and Decepticons fight aboard the ''Ark'', there are two Starscreams - one fighting Prowl, the other fighting Ironhide.
**As Starscream fires on the Autobot ship, the top segment of his canopy is red instead of gray in some frames.
**As the gathered Decepticons gaze at the desert from atop the volcano, Skywarp's arm cannon is colored teal.
**Part of Megatron's fusion cannon is white as he says "we'll set up here".
**Soundwave's eject button is blue instead of white as Megatron orders him to plan the new space cruiser.
**After landing at the power plant, Soundwave's eject button is blue, instead of... y'know what? Let's just say the colorists screwed up this little detail ''all the freaking time'', and leave it at that.
**As Starscream talks about his plans with Soundwave and Rumble standing behind him, the tip of Soundwave's shoulder cannon is colored entirely black.
**When Optimus Prime assigns Hound his mission, the establishing shot has Cliffjumper with Bumblebee's yellow colors.
**In the long shot of the Decepticons building their base, Soundwave appears in Sideswipe's colors.
**Cliffjumper's mirror housings are white instead of red as he delivers his "moonbeam" line.
**Ratchet's Autobot symbol is gray before he jumps off the cliff.
**Prime's running light housings are white instead of red as he orders Jazz to organize a battle unit.
**In the pan across the battle unit, Sideswipe's helm is red instead of black, and the top of Trailbreaker's chest is white instead of black.
**The center segment of Megatron's fusion cannon is white as the wrenches & etc. bounce off of him.
**Soundwave's cheekguards are blue instead of white as he starts making energon cubes.
*The retracting segments of Iacon's dome appear to come out of solid, unbroken metal. The interior shot of the bridge also shows the segments retracting incorrectly. Since the ship is upright at a 90-degree angle, the retracting segments should go from camera-right to camera-left, down the length of the ship.
*Sideswipe's missing his shoulder launcher as he mans an Ark console.
[[File:ArkCartoon1.jpg|thumb|upright=1.1|If it's supposed to be transparent, then it probably shouldn't be blocking out the scenery behind it.]]
*The Ark's exhaust comes from ''behind'' the thruster ports.
*The Decepticon insignia on the Nemesis is missing its "eyes" as the Ark blasts off.
*Presumably, an impact is supposed to be knocking Jazz out of the pilot's seat; what the animation actually shows, however, is Prime saying "Jazz!", to which Jazz responds by spontaneously flying out of his seat.
*Immediately after a shot of Optimus Prime rallying his troops to prepare to repulse Decepticon boarders ("Prepare for battle!"), the same animation is re-used, but this time with Megatron's voice urging his troops to "Attack! Attack!" When the episode was re-done for the ''[[Transformers: Generation 2 (cartoon)|Generation 2]]'' series, this scene was amended by placing a shot of Megatron sitting on this throne from earlier in the episode over the image, shouting the command. (In the same shot, Prowl's eye is missing and the cameraman's hand can be seen for a few frames during the second instance, which ''was'' fixed for the Rhino DVD release)
*A shot of Soundwave being kicked out of frame by Ironhide is immediately followed by Soundwave sparring with Ratchet.
*After Ratchet is thrown into the console, Optimus Prime and Megatron enter the frame, struggling with each other. Megatron is missing his fusion cannon in this shot, but it reappears when the angle changes to show them grappling as Prime asks for a status report.
*Ratchet is shown being thrown by Soundwave, but after Optimus Prime asks for a status report, Ratchet is seen fighting with Thundercracker on the other side of the room.
*When Soundwave tosses Ratchet into a console aboard the Ark, the Autobot Medic is sporting a Decepticon symbol in the center of his chest windshield, most likely the result of the animator carrying over Soundwave's design.
*As the above shot pans across the bridge to the right, we see Soundwave has teleported from one side of the bridge to the other, slumped against a console.
*In the pan shot on the Ark when the Transformers find out they're going to crash, there are TWO Soundwaves and TWO Starscreams.
*As the Ark rocks and sends the combatants tumbling, the left arm of the second Soundwave turns into an extended smear of gray paint for a couple of frames.
*The voice that reports about g-forces is Prowl's, but he's struggling with Starscream and doesn't seem to have time to read a console or make a report or anything. Although it's hard to tell due to the ship shaking, Jazz's mouth seems to be moving, and he ''does'' seem to be looking at machinery.
*Quite a few generic robots are mixed in among the identifiable inert Transformers in the crashed ship, including [[Hauler]] and a yellow version of Jazz.
*The land around the volcano changes frequently between shots. Sometimes it's rocky desert; other times it's got forests and a river, sometimes both at once. This trend would continue throughout the whole series.
*When Megatron orders Skywarp to revive the other Decepticons, his voice is missing the metallic echo usually applied to it.
*Megatron is missing his barrel as he speaks to his newly revived troops. In a close-up, he has a "five o'clock shadow", as the central segment of his face is a darker shade than the rest of it.
[[File:Mtmte1 prepare the energon cubes.jpg|thumb|upright=1.1]]
*Starscream has no transformation sound as he lands at the power plant.
*Hound's voice carries a soundproof-room echo as he comments on how different Earth is.
*Megatron's mouth doesn't move when he asks who is firing after Cliffjumper attempts to assassinate him.
*Hound says that he got shot in the drive train, but Laserbeak shot him topside. Did the shot go straight through him??
*Reflector's three component robots are standing shoulder-to-shoulder as they turn to look at the truck, but are standing in a line in the next shot.
*After Thundercracker informs Soundwave about the approaching vehicle, there's a [[scene transition]]. The final frame of the scene transition is faded into an image of Sparkplug and Wheeljack working on Optimus Prime from "Divide and Conquer".
*In the Autobot roll call scene, when Jazz calls Prowl's name, Cliffjumper transforms as well. Ratchet is shown in vehicle mode, even though Jazz never called his name. Finally, near the end, Optimus Prime's headlights are red instead of white, but in the next scene this is corrected.
*Rumble isn't a big guy, but he should at ''least'' be a few feet taller than a human. He's shown the same height as Sparkplug.
*Starscream is missing his wing insignia as Megatron returns to his robot form.
*Ironhide and Starscream are shown sparring with poles, while Prowl and Thundercracker have a shootout from cover. In the very next shot, Ironhide is taking on Skywarp and Thundercracker, while Starscream is now busy with Huffer and Gears, and Prowl is grappling with a Reflector. In the shot after that, Prowl is suddenly free from Reflector and charging toward Skywarp.
*A red robot of indeterminate character model is shown retreating with the Decepticons. It looks a bit like an upside-down Sideswipe.
*When Rumble knocks Spike into the water, Sparkplug yells "Pike!", due to an editing error in the creation of the dialog track. (The original 'unslugged' cassette from the recording session has "Spike!")
*[[Norm McCabe]] is miscredited as Nor M McCabe. This error also occurs on the other two parts of the miniseries.
*Frank Welker is not listed among the voice actors in the credits sequence. This error would be repeated in the other two parts of the miniseries as well.

===Continuity errors===
[[File:MTMtE Part1 Cybertron.jpg|thumb|upright=1.1|Pale silver dot]]
*Later episodes will go to some length to establish that Cybertron is outside of our galaxy. There's even some implication that it's not inside ''any'' galaxy, but that unlikely notion is put to the lie by the very first shots of this episode, which show its surface illuminated by an unseen sun, and the space around it filled with stars.
*Whether for reasons of cost (unlikely considering how much effort was expended on this episode's artwork) or to avoid confusing the kiddies, hardly any of the Transformers were designed to have Cybertronian [[robot mode]]s (Laserbeak is the sole exception). Thus we get the strange phenomena of, for example, Jazz having a Porsche 911 bumper on his chest, four million years before Porsches were invented. This also leads to some strange transformations, with guys like Bumblebee and Wheeljack not having a single part from their vehicle forms visible in their robot modes.
*Soundwave is in robot mode outside of Iacon, not transforming back to lamppost mode until Jazz is practically on top of him. How could Jazz have failed to notice the big blue Decepticon right in front of him?
[[File:Shockwave Hands.jpg|thumb|upright=1.1|''My honey my baby Don't put Shockwave upon no shelf She said don't gimme no lines And keep your hands... hand... whatever... to yourself!'']]
*During the scene in [[Decepticon Headquarters (G1 Cybertron)|Decepticon Headquarters]], Shockwave is consistently drawn with two hands. This may not be an error ''per se'', as he shows up a couple of other times with two hands, and plenty of characters can retract their hands and replace them with various gadgets and weapons. Not to mention that the 4 million year gap between this episode and his next appearance (when his left hand is replaced with a laser cannon) leaves plenty of time for him to have lost and subsequently replaced the hand offscreen. However, this still goes against his toy design and his established character model.
*Two asteroids in deep space just show up out of nowhere and collide? Right by the passing ship? The cosmic improbability beggars the imagination.
*Oddly enough, nobody opens fire during the scuffle when the Decepticons board the Ark... not even Megatron.
*The Transformers' interplanetary cruise is ''incredibly'' short. At no point do they engage any kind of faster-than-light drive, yet somehow they go from Cybertron to Earth in what seems to be a matter of minutes. The only possible gap that might account for this is the scene cut between the Decepticon launch and the asteroid collision.
*The animation would have us believe that the Autobot spacecraft has just been sticking out of the side of this active volcano for ages, without anybody noticing. The intended gist might have been that the eruption uncovered it, but the animation doesn't show it.
*Cliffjumper somehow stores on his person a [[Cliffjumper's bazooka|cannon]] that's as big as he is.
*Okay, maybe it's not an actual error. But considering how many ordinary Transformers are shown to have enhanced visual abilities (Hot Rod, Rumble, Arcee, etc.) it seems a tad ridiculous that Thundercracker needs to use Reflector's camera mode to zoom in a little bit on the approaching truck. It's ''insanely'' ridiculous that Reflector produces Polaroid prints. He's not even that kind of camera! (More to the point, he should just be able to see what's visible through his own viewfinder.)
*While he is getting repaired by Ratchet, Hound refers to an Energon cube as "some kind of cube", implying that the Autobots don't know what Energon cubes are. The inference that energon cubes are a Decepticon invention holds true for almost the entirety of the pre-movie cartoon, during which time they are never used by the Autobots (something that is even made a plot point in "[[Traitor (episode)|Traitor]]"). We say "almost" because of a contradictory flashback in "[[War Dawn (episode)|War Dawn]]" that shows what appear to be energon cubes being used by Autobots nine million years in the past. By the time of the movie, the Autobots are shown to have begun using the cubes, and continue to do so throughout the third season. It's possible that Hound is a younger Autobot and was not created until after Autobots stopped using Energon cubes. Optimus would know what they are, since he was there back then in "War Dawn".
*During Jazz's roll-call of the Autobots, he neglects to call out Cliffjumper's name. The little red guy transforms anyway.
*The large cast frequently gave the animators trouble in remembering which secondary characters should or should not be present, especially concerning the Autobots. Thus, we frequently must catalog appearing/disappearing Autobots:
**Jazz's battle group consists of Prowl, Cliffjumper, Trailbreaker, Wheeljack, Mirage, Sunstreaker, Sideswipe, and Ironhide. Even before they've left headquarters, the problems start, as Ironhide disappears and Ratchet takes his place. Ratchet is still with the group when they arrive.
**Bluestreak joins the group as they fly toward the oil rig.
**Huffer and Brawn are with them as they land on the platform.
**Gears is visible in a wide shot of the battle.
*In what ''universe'' is it legal for a fourteen-year-old American kid to be working on an oil rig, even ''with'' his father? The original script offers an unexpected answer for this: Spike was SUPPOSED to be seventeen! While still not meeting real-life legal requirements (you have to be 18 to work on an oil rig), it's at least a ''little'' better. This intended info about Spike's age was either unnoticed or ignored by the writer(s) who put together the show's subsequent story bible, which declared Spike to be fourteen—a fact that worked its way into "[[A Plague of Insecticons]]", where Spike states he isn't old enough to drive yet.
[[File:MTMtE1 spare seeker.jpg|thumb|right|upright=1.1]]
*Until the oil platform attack, the episode has consistently portrayed the Decepticon forces as Megatron, Soundwave, 3 tapes, 3 jets, and 3 Reflectors. Things start to fall apart here, as a purple jet is shown diving alongside Thundercracker. It gets ''much'' worse in the following episodes.
*''The Transformers'' had a tendency to frequently exaggerate the capabilities of humans to survive being dropped, punched, swatted, hit, etc. As a main protagonist, Spike Witwicky was especially susceptible to this treatment; thus we catalog the adventures of ''Superhuman Spike!'':
**Spike punches Rumble in the back without breaking or even seeming to hurt his fist.
**Spike survives being bashed aside by Rumble's metal fist without even bruising a rib.
*When Starscream fires his [[null-ray]], ice appears on the machinery that the ray hits. However, a null ray only stops the flow of electricity; it doesn't cause freezing. (Megatron prompts him with the strange command to "activate the null ray", as if it's some external piece of equipment.)
*Flying Autobots:
**In this and the following two episodes, the Autobots are all shown flying just as easily as the Decepticons. Once the show went into full production, this ability mostly disappeared, with occasional exceptions due to special abilities (Wheeljack, Sideswipe, the Dinobots), and some [[Roll for It|scripting]], [[Attack of the Autobots (episode)|animation]] and [[The Master Builders (episode)|sound]] [[Fire on the Mountain (episode)|effect]] screw-ups. The change was, in part, to help distinguish the two forces (and perhaps because it doesn't make sense for the Autobots to drive places if they can just fly there instead).

===Trivia===
*Shockwave's appearance hints that Hasbro was already planning for expansion of the toyline. His toy was not among the initial 28 characters advertised by the 1984 Transformers catalog, yet there he is, making a short appearance that obviously sets up the possibility of future appearances. His toy would be one of the very first 1985 toys to see release, and his character would return in the very first post-pilot episode.
[[File:Cartoon Cybertron Marvel Iacon case 1.jpg|upright=1.95|thumb]]
*While Ironhide exclaiming "leakin' lubricant!" was in the original script, him ''physically'' leaking lubricant was not called for, suggesting the storyboard artist was unaware that Ironhide was merely using a catchphase from his character bio.
*The episode ends with a preview of "Part 2". While other multi-part Transformers episodes generally refer to the episode by its title ("Next time, on ''The Transformers'': 'The Ultimate Doom'"), this preview uses the series title, ''The Transformers'', as "More Than Meets the Eye" is a retroactive name for the three-part episode, which began as a mini-series before becoming a regular program.
*Many later episodes would mine this one for recycled footage, particularly the line up of transforming Autobots near the end. Transformation sequences (with and without new backgrounds) from this episode appear in "[[Heavy Metal War]]", "[[Blaster Blues]]", and others. Optimus Prime's third-act transformation sequence from this episode was revised and improved for "[[Transport to Oblivion]]", and the revision was used in ''dozens'' of episodes thereafter.
*Imagery of Cybertron from this episode was used to depict Iacon in the [[The Transformers (Marvel comic)|Marvel story]] "[[And There Shall Come...a Leader!]]". Several buildings are clearly taken from the cartoon, and the most precious comparison has to be the tunnel entrance used by Wheeljack and Bumblebee to get energy conductors to the cartoon's dome-shaped Autobot headquarters, which is exactly the same as the one [[Fusion]] and [[Bluestreak (G1)|Bluestreak]] used to get shatter bombs to the [[Great Dome]]. The only difference is that the next piece of road for Fusion and Bluestreak is the same road Wheeljack and Bumblebee drove over before entering the tunnel.
[[File:G2DoubleTargetmasters.jpg|upright=1.95|thumb|The new RCA Colortrak, with Commercial-in-Commercial feature!]]
*The mid-80s [[Family Home Entertainment]] VHS release of "More Than Meets the Eye" was granted the {{w|Film Advisory Board}} Award of Excellence, proudly displayed on the video box cover above. However, this particular "award" does not reflect the ''quality'' of any work submitted, but rather that the work is "family-friendly". Cheeky, that.
*The three parter was released on video in the United Kingdom in 1986 under the title "Arrival from Cybertron".
*Footage from the [[commercial]] featuring the Autobot [[Targetmaster (technology)|Double Targetmaster]] trio was spliced into the ''[[Transformers: Generation 2 (cartoon)|Generation 2]]'' version of this episode by way of the [[Cybernet Space Cube]]. Outside of this, they never actually appeared in the cartoon.
*Footage from this episode was used to represent a historical video in "[[Transform and Roll Out]]", the opening movie for ''[[Transformers Animated (cartoon)|Transformers Animated]]''.
*In 2016, "Transformers At The Moon" released onto YouTube<ref>https://www.youtube.com/watch?v=vwOQhJ_UA5E</ref> a collection of audio clips from the original Sunbow Productions "unslugged" cassette tapes and included many scenes deleted from the final show.
** Also on this tape is what [[Wally Burr]] terms "Body English", which consists of various Autobots and Decepticons grunting and groaning during the fight on the oil platform; "Body English" was recorded for Optimus Prime, Megatron, Starscream, Wheeljack, Reflector, all of the Decepticon troops, and the workers
{{--}}

===Foreign localization===
'''French'''
:*''Title:'' "'''Plein la vue - Partie 1'''" ("Show off - Part 1")
:*''Original airdate (France):'' [[June 1]], [[1985]]
:*''Original airdate (Canada):'' [[March 30]], [[1985]]

'''German'''
:*''Title:'' "'''Im Weltraum verschollen'''" (''Generation 2'', "Lost in Space")
:*''Original airdate:'' [[April 30]], [[1994]]

'''Italian'''
:*''Title (dub 1):'' "'''Fuga da Cybertron'''" ("Escape from Cybertron")
:*''Title (dub 2):'' "'''Molto più di quel che appare - I'''" ("More than Meets the Eye - I")
:*''Original airdate:'' ?
::*The 2008 dub renamed Hauler "Grapple" in order to retcon them as the same character.
::*In the 2008 dub, when Rumble is ejected for the first time, Soundwave [[FIRRIB|calls him Frenzy]].

'''Japanese'''
:*''Title:'' "'''Chikyū e no Michi'''" (地球への道, "The Road to Earth")
:*''Original airdate:'' [[July 6]], [[1985]]
::*When [[Hotlink (G1)|the Seeker]] fires the ring of flame around [[Bumblebee (G1)/Generation 1 cartoon continuity|Bumblebee]] and [[Wheeljack (G1)/Generation 1 cartoon continuity|Wheeljack]] from his flame-thrower, he shouts out the name of his "special attack" in traditional anime-style. It was called the "Fire Attack", by the way.
::*'''Cut:''' Immediately after [[Skywarp (G1)/Generation 1 cartoon continuity|Skywarp]] says, "Megatron, my leader, we are alive again", a few seconds of the close-up of him and [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] staring at each other and the fade away into the next scene is cut. Megatron's line, "Quickly, we must revive the other Decepticons", followed by him carrying and dropping [[Reflector (G1)|Reflector]], was also cut. The sequence resumes right after Megatron sets Reflector down next to [[Soundwave (G1)/Generation 1 cartoon continuity|Soundwave]].
::*"[[Hauler]]" is not referred to by name in this version and most Japanese fans just presumed him to have been [[Grapple (G1)|Grapple]]. Most Japanese fans, [[Hirofumi Ichikawa|but not all]].

'''Mandarin'''
:*''Title:'' "'''Dìyī Tiān'''" (第一天, "The First Day")
:*''Original airdate:'' ?

'''Brazilian Portuguese'''
:*''Title:'' "'''Mais do Que Os Olhos Veem, Parte 1'''" ("More than Meets the Eye, Part 1")
:*''Original airdate:'' ?
::*This episode did not air in the 1980s and was first released on DVD with a different dub from the rest of the show.

'''Russian'''
:*''Title:'' "'''Ne vsjo tak prosto (Chast' 1)'''" (Не всё так просто (Часть 1), "Not All Is So Simple (Part 1)")
:*''Original airdate:'' ?

'''Serbian'''
:*''Title:'' "'''Više nego što se vidi prvi deo'''" (''Generation 2'', Више него што се види први део, "More than Meets the Eye Part 1"), "'''Sile zla prvi deo'''" (''Generation 2'', Силе зла први део, "Forces of Evil Part 1")
:*''Original airdate:'' ?

===Toys inspired by this episode===
[[File:G1toy-SunstormeHobby.jpg|thumb|upright=0.8|right|WHAT HAVE WE DONE]]
*'''''[[The Transformers: Collector's Edition|Collector's Edition]]'' 89 [[Sunstorm (G1)#Collector's Edition|Sunstorm]] ([[TakaraTomy|Takara]], 2003/2009)'''
:An [[e-HOBBY]] [[exclusive]] redeco of the original ''[[The Transformers (toyline)|Generation 1]]'' [[Starscream (G1)/toys#Generation 1|Starscream]] toy, representing the yellow [[generic]] [[Seeker (body-type)|Seeker]] seen in this episode. In part thanks to being given additional prominence in [[Dreamwave Productions]]' comic books, the character would subsequently spawn a plethora of additional toys, including ''[[The Transformers: Masterpiece|Masterpiece]]'' figures by both Hasbro and Takara. While most "Sunstorm" figures are based on the standard Seeker body-type that transforms into an Earth jet, both the ''[[Titanium Series]]'' "Cybertron Heroes" [[Sunstorm (G1)#Titanium Series|Sunstorm]] figure and the ''[[Legends Class (2005)|Legends]] of [[Transformers: Cybertron (toyline)|Cybertron]]'' [[Sunstorm (Universe)#Cybertron|Sunstorm]] figure (the latter of which represents the [[Unicron Trilogy continuity family|Unicron Trilogy]] version of Sunstorm) transform into Cybertronian fighter jets that are heavily inspired by the Seekers' "tetrajet" alternate mode seen in this episode. The original Sunstorm figure was later re-released in 2009, once again exclusive to e-HOBBY.

[[File:MP Prowl.jpg|thumb|upright=0.8|right|The shoulder cannons absolutely needed to be justified with an episode screencap… which actually shows an animation error.]]
*'''''Collector's Edition'' 88 [[Hauler#Collector's Edition|RoadHauler]] (Takara, 2003)'''
:An e-HOBBY exclusive redeco of the original ''Generation 1'' [[Grapple (G1)#Generation 1|Grapple]] toy in a [[Constructicon (G1)|Constructicon]]-inspired green color scheme, intended to represent the Grapple lookalike seen in this episode, with the choice for his colors taking inspiration from "[[The Secret of Omega Supreme (episode)|The Secret of Omega Supreme]]" and "[[Five Faces of Darkness, Part 4]]".

*'''''[[The Transformers: Masterpiece|Masterpiece]]'' MP-13 [[Soundwave (G1)/toys#Masterpiece|Soundwave]] (TakaraTomy, 2013)'''
:One of the accessories included with the figure is a display grid that attaches over his chest door: The last page of the instruction booklet features a pair of cutouts you can place underneath the grid to simulate Soundwave projecting them on his chest, one of them being the space cruiser blueprints from this episode.

*'''''Masterpiece'' MP-17 [[Prowl (G1)/toys#Masterpiece|Prowl]] (TakaraTomy, 2013)'''
:Although they were technically based on the original ''Generation 1'' toy, TakaraTomy specifically used a screencap from this episode to "justify" the inclusion of shoulder cannons with their ''Masterpiece'' toy of Prowl… a screencap that actually depicts an ''animation error'' with ''[[Bluestreak (G1)|Bluestreak]]'' colored like Prowl (see above), hence the shoulder cannons.

*'''''Masterpiece'' MP-29 [[Shockwave (G1)/toys#Masterpiece|Destron Laserwave]] (TakaraTomy, 2016)'''
:Among the other accessories, this figure includes a normal left hand that replaces his laser gun to recreate Shockwave's two-handed appearance in this episode, plus an alternate right hand to recreate the salute he gives to Megatron.

*'''''[[War for Cybertron: Siege]]'' (2019)'''
:Representing Cybertronian forms rather than Earth modes, many of the figures from ''Siege'' are either directly based upon or incorporate features or design elements referencing this episode. Voyager [[Starscream (G1)/toys#War for Cybertron: Siege|Starscream]] transforms into a tetrajet based on thie episode, [[Soundwave (G1)/toys#War for Cybertron: Siege|Soundwave]] has an "easter egg" third mode of "Cybertronian Sensor Lamp", and although ''Siege'' [[Laserbeak (G1)/toys#War for Cybertron: Siege|Laserbeak]] still resembles his more bird-like form, his head design is a direct reference to his cartoon Cybertronian form.

*'''''[[War for Cybertron: Earthrise]]'' [[Cliffjumper (G1)/toys#War for Cybertron: Earthrise|Cliffjumper]] (2020)'''
:This figure comes with the giant cannon from this episode as one of its accessories. The ''Buzzworthy Bumblebee'' redeco of the figure features a deco that closely resembles the weapon's color in the show.

*'''''[[War for Cybertron: Kingdom]]'' [[Ark_(G1)#War_for_Cybertron:_Kingdom|Autobot Ark]] (2021)'''
:A Titan-class transforming figure based directly off the Ark's appearance in this episode. One of it's included accessories is the [[Sky Spy]] drone that provided the Autobots and Decepticons their Earth alt-modes

*'''''[[Buzzworthy Bumblebee]]'' [[Bumblebee_(G1)/toys#BuzzworthyOrigin|Origin Bumblebee]] (2021)'''
:This figure is based on Bumblebee's Cybertronian form, and he comes with five conductor rods.

*'''''[[Studio Series]]'' [[Starscream (G1)/toys#Studio Series|Coronation Starscream]] (2022)'''
:The throne accessory included with this figure is based on the one Megatron [[:File:Mtmte1 megatron throne.jpg|uses]] in the Nemesis from this episode.

*'''''[[Buzzworthy Bumblebee]]'' [[Jazz_(G1)/toys#Buzzworthy Bumblebee|Origin Autobot Jazz]] (2023)''
:This figure is based on Jazz's Cybertronian form.

*'''''[[Transformers: Legacy|Transformers Legacy Evolution]]'' [[Nemesis_(G1)#Legacy|Nemesis]] (2023)''
: A Titan-class transforming figure based directly off the ship the Decepticons used to follow the Autobots to Earth. One of it's advertised features being a boarding dock to simulate the Decepticon attack on the Ark.
{{-}}

==Home video releases==
{{homevidnote}}
;VHS
[[File:Flag of USA.png|20px|United States of America]] 1985 — ''The Transformers'' — Volume 1: "More than Meets the Eye" ([[Family Home Entertainment]]) 
[[File:Flag of UK.png|20px|United Kingdom]] 1986 — ''The Transformers'' — Arrival from Cybertron ([[Video Gems|A.M.T. Video Gems]]) 
[[File:Flag of UK.png|20px|United Kingdom]] 1988 — ''The Transformers'' — Arrival from Cybertron ([[Video Gems|V.I.P. Video Gems]]) 
[[File:Flag of UK.png|20px|United Kingdom]] 1991 — ''The Transformers'' — Arrival from Cybertron ([[Video Gems|Little Gems Junior Video Club]]) 
[[File:Flag of Canada.png|20px|Canada]] 1999 — ''The Transformers: Generation 2'' — More than Meets the Eye ([[Malofilm|Seville Entertainment]]) 
[[File:Flag of USA.png|20px|United States of America]] 2001 — ''The Original Transformers'' — Exclusively from Blockbuster ([[The Original Transformers|Rhino Entertainment]])
;{{w|LaserDisc}}
[[File:Flag of Japan.png|20px|Japan]] 1994 — ''Fight! Super Robot Lifeform Transformers'' — Convoy Set ([[TakaraTomy|Takara]]) — Japanese audio only. 
[[File:Flag of Japan.png|20px|Japan]] 1998 — ''The Transformers'' — Autobot Edition ([[Geneon Universal Entertainment|Pioneer LDC]]) — Japanese audio only.
;DVD
[[File:Flag of Japan.png|20px|Japan]] 2001 — ''The Transformers'' — DVD Box 1 (Pioneer LDC) — Japanese audio only. 
[[File:Flag of UK.png|20px|United Kingdom]] 2002 — ''Transformers: Generation 2'' ([[Maverick Entertainment|Sony Wonder]]) 
[[File:Flag of UK.png|20px|United Kingdom]] 2002 — ''Transformers'' — Original Series: Volume Two (Sony Wonder) 
[[File:Flag of UK.png|20px|United Kingdom]] 2002 — ''Transformers'' — Complete Original Series: Deluxe Edition (Sony Wonder) 
[[File:Flag of USA.png|20px|United States of America]] 2002 — ''The Original Transformers'' — First Season Collector's Edition ([[The Original Transformers|Rhino Entertainment]]) 
[[File:Flag of USA.png|20px|United States of America]] 2002 — ''The Original Transformers'' — Volume One (Rhino Entertainment) 
[[File:Flag of Australia.png|20px|Australia]] 2003 — ''Transformers'' — Collection 1: Series 1 ([[Madman Entertainment]]) 
[[File:Flag of UK.png|20px|United Kingdom]] 2004 — ''Transformers'' — Season 1 ([[Metrodome]]) 
[[File:Flag of France.png|20px|France]] 2004 — ''Transformers'' — Volume 1 ([[Déclic Images]]) — European French audio only. 
[[File:Flag of Australia.png|20px|Australia]] 2006 — The Best of ''The Transformers'' (Madman Entertainment) 
[[File:Flag of UK.png|20px|United Kingdom]] 2006 — ''Transformers'' — The Complete Generation One Collection (Metrodome) 
[[File:Flag of UK.png|20px|United Kingdom]] 2006 — Cult Sci-Fi Legends (Metrodome) 
[[File:Flag of UK.png|20px|United Kingdom]] 2007 — ''Transformers'' — The Classic Episodes (Metrodome) 
[[File:Flag of UK.png|20px|United Kingdom]] 2007 — ''Classic Transformers'' — Series One: Part One (Metrodome) 
[[File:Flag of Australia.png|20px|Australia]] 2007 — ''The Transformers'' — Complete Collection (Madman Entertainment) 
[[File:Flag of Italy.png|20px|Italy]] 2008 — ''Transformers'' — Volume 01: Stagione Uno Parte Prima ([[Medianetwork Communication]]) — English and Italian audio. 
[[File:Flag of UK.png|20px|United Kingdom]] 2009 — ''Transformers'' — Season One (Metrodome) 
[[File:Flag of Australia.png|20px|Australia]] 2009 — ''The Transformers'' — Complete Collection: Decepticon Edition (Madman Entertainment) 
[[File:Flag of USA.png|20px|United States of America]] 2009 — ''The Transformers'' — The Complete First Season: 25th Anniversary Edition ([[Shout! Factory]]) 
[[File:Flag of USA.png|20px|United States of America]] 2009 — ''The Transformers'' — More than Meets the Eye (Shout! Factory) 
[[File:Flag of USA.png|20px|United States of America]] 2009 — ''The Transformers'' — The Complete Series: 25th Anniversary "Matrix of Leadership" Collection (Shout! Factory) 
[[File:Flag of USA.png|20px|United States of America]] 2011 — ''The Transformers'' — The Complete Original Series (Shout! Factory) 
[[File:Flag of USA.png|20px|United States of America]] 2014 — ''The Transformers'' — The Complete First Season: 30th Anniversary Edition (Shout! Factory) 
[[File:Flag of UK.png|20px|United Kingdom]] 2014 — ''Transformers'' — The Classic Animated Series (Metrodome)

==External links==
*[http://cybertronchronicle.freewebspace.com/cartoon-dossier/season-1/synopses/4023.html Episode Dossier at The Cybertron Chronicle]
*[https://drive.google.com/open?id=1YhGjCP9ckz3M3XHZjqsKydJZxI_Fs8vQ Full episode script, with revision pages dated 13th March 1984]

==Footnotes==
{{Reflist}}

[[Category:The Transformers episodes]]
[[Category:Generation 2 episodes]]
[[Category:MSTF]]
[[Category:Pack-in material]]
[[Category:Universe (2008)]]

Madman's Paradise

2023-04-11T14:37:59Z

Wiffletron: /* Animation and technical errors */

{{episode|
|series=G1toon
|series2=2010
|ep=78
|ep2=12
|prev2=Chaos (episode)
|next2=Surprise Party
|image=G1 Menonia.JPG
|caption="A black, black castle on a black, black rock, in a black, black world…"
|title="Madman's Paradise"
|season=3
|season ep=13
|production code=700-98
|airdate=[[October 13]], 1986
|written by=[[Craig Rand]]
|production company=[[Sunbow Productions]]
|animation studio=[[Toei Animation|Toei]], [[Nakamura Production]]
|continuity=[[Generation 1 cartoon continuity]]
|video=https://www.youtube.com/watch?v=th21FtuiSZI
|videosite=YouTube
}}

'''A quick stroll through Cybertron leads Daniel Witwicky and Grimlock to someplace different.'''

==Synopsis==
[[File:Madman Paradise Grimlock drinks.JPG|left|upright=1.1|thumb|If guest not give good tip, me Grimlock eat them.]]

On [[Cybertron (planet)|Cybertron]], the [[Autobot]]s are hosting a diplomatic event for a number of species, with [[Hot Rod (G1)/Generation 1 cartoon continuity|Rodimus Prime]], [[Spike Witwicky (G1)/Generation 1 cartoon continuity|Spike]], and [[Carly]] introducing the guests. One ambassador compliments Spike and Carly's "post-embryonic form", but [[Daniel Witwicky (G1)|Daniel]] takes it the wrong way. Spike tells Daniel that he can go off and play, but to stay out of trouble (and keep the tuxedo clean and intact). Daniel thinks that there is nobody to play with and complains that there is nobody to get into trouble with anyway. [[Grimlock (G1)/Generation 1 cartoon continuity|Grimlock]], hearing that, decides to give some help on that matter and follows Daniel. (It sure beats serving drinks.)

However, Grimlock does not like the [[Planetary Corridor CB-311-B4|place]] where they are walking around. Daniel idly kicks a stray gear on the ground, and it hits a panel in the wall, revealing a secret passage in the floor. Grimlock leans forward to get a better view, but falls in, knocking Daniel in as well. Sliding down, Grimlock and Daniel are barely able to grab the ledge of a rail on the other side of a crevice. Jumping into the room, they find it covered in ancient symbols. Daniel notices a neat-looking monster, but Grimlock thinks that it's handsome, like him. However, his wagging tail hits the symbol, causing a red circle in the floor to glow, and he and Daniel sink through it. They soon find themselves somewhere other than Cybertron, and someone wearing a red cloak is aware of their arrival.

Back at the party, Carly is having trouble finding Daniel. She asks [[Ultra Magnus (G1)/Generation 1 cartoon continuity|Ultra Magnus]] or [[Blaster (G1)/Generation 1 cartoon continuity|Blaster]] if they have seen him, at which point the alien ambassador tells them she saw Daniel walking away with a [[Dinobot (G1)|Dinobot]]. The prospect of Grimlock and Daniel together and unsupervised naturally causes everyone to freak out, but Rodimus calls for calm. (The planet is still intact, after all.) The [[Prime (rank)|Autobot leader]] sends Blaster and Ultra Magnus to search for them, with Carly tagging along.

[[File:Madman's Paradise Grimlock treecentaurs.jpg|right|upright=1.1|thumb|Even Grimlock gets cold feet now and then.]]

Elsewhere, Grimlock and Daniel come across some strange tree-centaurs. They demand to know whom the two fight for, and Grimlock says nobody. The tree-centaurs decide to attack. Bad idea, as Grimlock proceeds to toss them around. However, one tree-centaur causes Grimlock's leg to freeze, making him fall down. The tree-centaurs then begin tying Grimlock to the ground. (Think ''{{w|Gulliver's Travels}}'', but with robots.) The man in red is impressed with Grimlock's power and sends a bolt of energy to attack the tree-centaurs with a wave of his ''tentacle''. He heads out, changing his tentacle into a hand, and welcomes Daniel and Grimlock to [[Menonia]], the realm they have entered. He offers an invitation from the Red Wizard, who is clearly the old man himself. Taking them to the castle, the Red Wizard claims that the world was once ruled by the [[Golden One]], a powerful sorcerer-king, but that the Golden One disappeared and the Red Wizard took his place. However, evil rebels fought against the Red Wizard. He asks for Grimlock's help, while Daniel, who is asleep, is taken to somewhere more comfortable—the dungeon.

On Cybertron, [[Steeljaw (G1)|Steeljaw]] has tracked down Grimlock and Daniel's scent and discovered the room they were in. [[Rewind (G1)|Rewind]] discovers that the writings on the wall are [[Quintesson]] inscriptions. The room was a banishment point for the Quintessons, where they would exile their own to various dimensions for various crimes. Rewind concludes that the wayward duo are in Menonia, where [[Mara-Al-Utha]] was banished for practicing sorcery. Perceptor activates the portal and stays behind to reopen it when they need help.

[[File:Madman's Paradise Daniel knife.jpg|left|upright=1.1|thumb|"Hand over the wallet, old man."]]
Meanwhile, Daniel wakes up and sees the old man chained to the dungeon wall. Using a handy-dandy <s>[[lightsaber]]</s> energy blade, Daniel frees the old man, who explains that the Red Wizard was the one who imprisoned the Golden One in a cave. The Golden One loyalists begin an attack on the castle, which frees the two. Grimlock, still duped, begins fighting off the invaders. Daniel and the old man head for the cave in which the Golden One was imprisoned, while the Autobots and Carly, having arrived in Menonia, head to assist Grimlock. However, a piece of Daniel's tuxedo gets cut off, which Carly finds, and Steeljaw sniffs him out. Reaching the young man, Daniel explains to Carly and the cassettes that the Red Wizard is evil, but the Golden One's loyalists are already in retreat. Since they cannot move the stone and free the Golden One, the old man despairs of all hope.

[[File:Madman's Paradise Golden One Blaster.jpg|right|upright=1.1|thumb|Blaster's attempts to establish a regular karaoke hour never caught on.]]
At this point, [[Ramhorn (G1)|Ramhorn]] charges the rock, causing it to shatter. The Golden One, exposed to sunlight, is free and reenergized. The old man explains the situation, and the Golden One attacks the Red Wizard's castle. The Golden One's arrival causes the Red Wizard to reveal his true form—as the Quintesson Mara-Al-Utha! The Red Wizard attacks, and the Golden One is too weak to defend. He knows of counter-spells that will stop Mara-Al-Utha, but he needs them to be heard. Blaster [[Transformation|transforms]] into cassette player mode and gives the Golden One a microphone. The Golden One speaks his counter-spells, and Mara-Al-Utha is banished somewhere else.

When the battle is over, the Golden One sends the Autobots and the humans back to Cybertron. However, when they get back, Spike wants to have a talk with Daniel. The boy insists it was an accident, and Grimlock backs him up, saying that Daniel didn't mean to ruin his tux. Everyone but Grimlock begins laughing.

==Featured characters==
{{featuredcharacters|c1=
*[[Hot Rod (G1)/Generation 1 cartoon continuity|Rodimus Prime]] (1)
*[[Ultra Magnus (G1)/Generation 1 cartoon continuity|Ultra Magnus]] (3)
*[[Grimlock (G1)/Generation 1 cartoon continuity|Grimlock]] (7)
*[[Blaster (G1)/Generation 1 cartoon continuity|Blaster]] (10)
*[[Ramhorn (G1)|Ramhorn]] (11)
*[[Eject (G1)|Eject]] (12)
*[[Steeljaw (G1)|Steeljaw]] (13)
*[[Rewind (G1)|Rewind]] (14)
*[[Perceptor (G1)/Generation 1 cartoon continuity|Perceptor]] (15)

|c3=
*[[Spike Witwicky (G1)/Generation 1 cartoon continuity|Spike Witwicky]] (4)
*[[Carly]] (5)
*[[Daniel Witwicky (G1)|Daniel Witwicky]] (6)

|c4=
*[[Ynara]] (2)
*[[Groyle]] (8)
*The Red Wizard ([[Mara-Al-Utha]]) (9)
*The [[Golden One's pupil]] (16)
*The [[Golden One]] (17)
}}

==Quotes==
"Ohhh, Grimlock ... what did you do now?" 
"Uh ... make mistake?"
:—When '''Grimlock''' accidentally starts sending the two of them to another dimension, after tapping a picture in admiration.

"Where are we?" 
"Not Cybertron. California maybe?"
:—'''Daniel''' and '''Grimlock''' trying to determine their whereabouts.

"Don't panic yet. Stay calm until we know what's going on. Then we'll panic."
:—'''Rodimus Prime''' on Daniel's and Grimlock's disappearance.

'''Red Wizard:''' "And who is your mighty friend?" 
'''Grimlock:''' "Mighty friend is me, Grimlock!" 
'''Daniel:''' "Don't overdo it, okay?"

"I dunno, my mom says never to go off with strangers." 
"Everybody here stranger! Us not go with stranger, us not go!"
:—'''Daniel''' is hesitant but quickly swayed by '''Grimlock''''s advanced use of logic.

"Me Grimlock mixed up. If wizard so strong, why he need me, Grimlock?" 
"Because!! His enemies are many! Like insects they swarm, and attack, and attack, and attack! With raw force -- primitive magic -- driven by hate, by envy! THEY WILL NOT STOP!!" 
"Me Grimlock just wanted to know..."
:—'''Grimlock''' and the '''Red Wizard'''

"The attack will begin when the golden sun is --" 
''[bzzzzap!!]'' 
"They starting early!"
:— the '''Red Wizard''' and '''Grimlock'''

==Notes==
===Continuity notes===
*The establishing shot of Cybertron is recycled from ''The Transformers: The Movie''. In a season where Cybertron's appearance is different in almost every single episode, it's a rare note of consistency.
*Spike's last name gets mentioned, a relatively rarity for the cartoon.
*Spike is said to be Earth's ambassador to Cybertron.
*The dimensional teleportation chamber is located at "planetary corridor CB-311-B4".
*Daniel carries an energy blade around with him. Apparently, he had this on him for the whole episode, including the diplomatic meeting at the beginning! Spike really ''does'' need to have a talk with him.
*Gadgets and powers:
**Grimlock blows concentrated air from his dinosaur mouth like a leafblower.
**Grimlock actually uses a sword in this episode! It is ridiculously thin to the point of looking like a cocktail skewer, but he uses it to swat some of the boulders launched at him. Just as with Snarl's, the sword is silver like his package art.
*Like "[[Forever Is a Long Time Coming (episode)|Forever Is a Long Time Coming]]" and "[[Only Human]]", this is one of the few episodes to not feature Decepticons.
*Grimlock's tray-carrying moments were the inspiration for ''[[The Transformers: Masterpiece|Masterpiece]]'' [[Grimlock (G1)/toys|Grimlock]]'s posture and accessories. Apparently a key moment for him!
*[[Al-Badur]], one of the Quintesson exiles mentioned, would be featured in [[3H Productions|3H]]'s [[Transformers: The Wreckers|''Wreckers'' comics]], where he was used to try to retcon the Quintesson creation story with the more popular [[Primus]] creation story — but then 3H lost the license before it was concluded. Bummer. Back to the fanwanking, people!

===Real-world references===
*''[[Star Wars (franchise)|Star Wars]]'' sound effects:
**Snowspeeder laser as a warrior fires a stray shot that hits the prison cell window.
**Sparking and clashing [[lightsaber]]s as a warrior generates a shield to protect himself from Magnus's missile.

===Animation and technical errors===
*Similar to the later aired "[[Webworld]]", there is a distinct lack of two-tone shading in this episode outside of a few shots. There is also a distinct anime influence in several shots, most notably Daniel’s giant sparkly eyes as he says, “We gotta get outta here!”
[[File:MadmansParadise Mara-Al-Utha red wizard form.jpg|thumb|right|upright=1.1]]
*Coloring errors:
**After Daniel embarrasses the ambassador, the side of Rodimus' head is white, but two shots later, it's purple; his helmet is also two shades of red instead of one, an odd coloration he'll have for the rest of the episode.
**When Ynara blushes, her clothes, jewelery, hair and headpiece blush with her!
**Also, in the opening shots Rodimus' spoiler is all-yellow, but when we switch to the opposite angle, it's orange in the middle.
**When the tree-centaurs first question Grimlock, the back of his neck is grey instead of gold.
**The Red Wizard first comes up to Grimlock and Daniel as a brown-skinned guy, but when he removes his hood, he's in the guise of the Golden One's pupil and has a much lighter shade of skin.
**As Rewind gives details of the corridor, Blaster's forearms are white instead of black.
**As he listens to Magnus's orders, Perceptor's face is the same dark grey as his helmet instead of light grey (and his Autobot logo is framed in black instead of white).
**When Magnus' team enters the portal, Blaster's head is all-white.
**Daniel's energy blade changes colour from blue to red between shots.
**As the Autobots rush to check on the fallen Golden One, Blaster's chest is yellow with no details (or Autobot logo) on it.
**In the last shot of the episode, the back of Grimlock's neck is grey instead of gold.
*Daniel is supposed to be grabbing the edge of a ledge after he plummets into the secret tunnel, but he actually grabs several inches ''below'' the lip.
*Ventriloquist Dinobot:
**Grimlock's mouth isn't moving as he and Daniel fall into the portal and he asks, "Make Mistake?".
**And again as he comments on the "ugly bird".
**And again when the tree-centaurs ask who he and Daniel fight for and he asks "Who you?" It moves again during his next line.
**And again as he calls out for the Red Wizard during the attack.
**His faceplate doesn't move after he transforms and starts shooting during the battle
**Mara-Al-Utha's mouth doesn't move as he yells at the Golden One.
**"Help us to free you!" - the Pupil's mouth does not move.
*As Grimlock and Daniel watch the "ugly bird" fly off, Grimlock's back is missing all its colorful details. And again, his mouth doesn't move as he speaks.
*When Mara-Al-Utha uses a magic mirror to see Grimlock and Daniel have arrived, the mirror's frame disappears.
*As Daniel and Grimlock are walking before getting attacked by the tree-centaurs, Grimlock's walk cycle unnaturally jumps back to its first animation frame after each loop.
*When Ynara walks up to Carly and Magnus, she's only half Rodimus's height; previously they were the same height.
*One of the tree-centaurs disappears for a couple of frames during the fight with Grimlock.
*As Mara-Al-Utha (in his disguise as the Red Wizard's assistant) greets Daniel and Grimlock to Menonia, Grimlock's left leg is drawn too thick and his right leg vanishes completely. The error pops up again when the shot gets reused for Daniel's "Don't overdo it" line.
*When Grimlock offers up his services to aid in defending the castle, his logo lacks outlines.
*When Blaster ejects Rewind, there's no cavity behind his tape drawer.
*When the Red Wizard yells at Grimlock about the Golden One's armies and their ruthlessness, his neck disappears for a few seconds, exposing the background behind him.
*After the Red Wizard attacks the rebels, Grimlock transforms, but there are frames missing during the transition, so he sort of "pops" into [[robot mode]]. He also gets the wrong transformation sound; going beast-to-robot, he should get the ascending pitch version.
*As Grimlock swings his sword around, his chest is missing most of its detailing (and its Autobot logo, which reappears later when he notices the other Autobots).
*The Golden One is freed and stands in front of the cave opening, but when he flies up there are only trees behind him.
*The Golden One flies towards a perfectly still castle, but the next shot shows plumes of smoke rising up from it.
*Ultra Magnus' gun sounds like Prime's rifle.
*The plot calls for Mara-Al-Utha to surround the Golden One with smoke, cutting him off from the light, but the smoke as animated is almost completely transparent.
*When Magnus grabs the microphone from Blaster, Blaster has one long switch (instead of three smaller ones) on his front.
*Some clever sound effects guy inserted a comical little POP! sound as Blaster's head and hands emerge at the end of his transformation back to robot mode.

===Continuity errors===
*In "[[Forever Is a Long Time Coming (episode)|Forever Is a Long Time Coming]]", Ramhorn spoke normally (aside from a bit of a stutter.) Here he just growls and roars. He won't speak in any of his future appearances, either.

===Trivia===
*According to the [[dialogue script]] of the episode, the Red Wizard's magic incantations are spelled "Albidion... mexilarum... strombi.. BAST!" and "Thromilius".
**The Golden One's spell, meanwhile, is transcribed as "Repidot. Respondot. Rezendot. Zanitar! Zanarre! Zavasar! ALLAK...ARRAK... ARRAM!"

===Foreign localization===
'''French'''
:*''Title (European French broadcast):'' ?
:*''Title (Canadian French broadcast and European French DVD release):'' "'''Le paradis des fous'''" ("Madman's Paradise")
:*''Original airdate:'' ?

'''German'''
:*''Title:'' "'''Der rote Zauberer'''" ("The Red Magician")
:*''Original airdate:'' ?
*This was one of twelve episodes of [[The Transformers (cartoon)|the original cartoon]] released as audio adventures by the [[Germany|German]] company [[Karussell|Karussell Musik und Video]].

'''Italian'''
:*''Title:'' "'''Il mago rosso'''" (First dub, "The Red Wizard"), "'''Il paradiso del folle'''" (Second dub, "The Madman's Paradise")
:*''Original airdate:'' ?

'''Japanese'''
:*''Title:'' 不思議の国のダニエル (''Fushigi no Kuni no Daniel'', "Daniel in Wonderland")
:*''Original airdate:'' [[February 6]], [[1987]]

'''Mandarin'''
:*''Title:'' "'''Jīn Dàwáng yǔ Hóngyī Fǎshī'''" (金大王与红衣法师, "The Golden King and The Red-Coat Magi")
:*''Original airdate:'' ?

'''Brazilian Portuguese'''
:*''Title:'' "'''Paraíso do Louco'''" ("Madman's Paradise")
:*''Original airdate:'' ?
::*Due to a glitch in the only known surviving audio track of this dub, the only part of the title that is actually audible is "Louco", but it's a safe bet that the full title is a direct translation from the original English.

==Home video releases==
{{homevidnote}}
;VHS
[[File:Flag of UK.png|20px|United Kingdom]] 1992 — ''Transformers'' — Super Video ([[Tempo Video]]) 
[[File:Flag of USA.png|20px|United States of America]] 2000 — ''The Original Transformers'' — Volume 9: Grimlock the Hero ([[The Original Transformers|Rhino Entertainment]])
;{{w|LaserDisc}}
[[File:Flag of Japan.png|20px|Japan]] 1999 — ''The Transformers: 2010'' ([[Geneon Universal Entertainment|Pioneer LDC]]) — Japanese audio only.
;DVD
[[File:Flag of Japan.png|20px|Japan]] 2001 — ''The Transformers: 2010'' — DVD Box (Pioneer LDC) — Japanese audio only. 
[[File:Flag of USA.png|20px|United States of America]] 2003 — ''The Original Transformers'' — Season 3 Part 1 ([[The Original Transformers|Rhino Entertainment]]) 
[[File:Flag of USA.png|20px|United States of America]] 2003 — ''The Original Transformers'' — Season 3 Part 1: Vol. 3 (Rhino Entertainment) 
[[File:Flag of UK.png|20px|United Kingdom]] 2004 — ''Transformers'' — Season 3 and Season 4 ([[Metrodome]]) 
[[File:Flag of Australia.png|20px|Australia]] 2004 — ''Transformers'' — Collection 4: Series 3.1 ([[Madman Entertainment]]) 
[[File:Flag of France.png|20px|France]] 2005 — ''Transformers'' — Volume 20 ([[Déclic Images]]) — European French audio only. 
[[File:Flag of UK.png|20px|United Kingdom]] 2006 — ''Transformers'' — The Complete Generation One Collection (Metrodome) 
[[File:Flag of Australia.png|20px|Australia]] 2007 — ''The Transformers'' — Complete Collection (Madman Entertainment) 
[[File:Flag of UK.png|20px|United Kingdom]] 2009 — ''Transformers'' — Season's Three & Four {{sic}} (Metrodome) 
[[File:Flag of Australia.png|20px|Australia]] 2009 — ''The Transformers'' — Complete Collection: Decepticon Edition (Madman Entertainment) 
[[File:Flag of USA.png|20px|United States of America]] 2009 — ''The Transformers'' — The Complete Series: 25th Anniversary "Matrix of Leadership" Collection ([[Shout! Factory]]) 
[[File:Flag of USA.png|20px|United States of America]] 2010 — ''The Transformers'' — Seasons Three & Four: 25th Anniversary Edition (Shout! Factory) 
[[File:Flag of USA.png|20px|United States of America]] 2011 — ''The Transformers'' — The Complete Original Series (Shout! Factory) 
[[File:Flag of USA.png|20px|United States of America]] 2014 — ''The Transformers'' — Seasons Three & Four: 30th Anniversary Edition (Shout! Factory) 
[[File:Flag of UK.png|20px|United Kingdom]] 2014 — ''Transformers'' — The Classic Animated Series (Metrodome)

==External links==
*[http://cybertronchronicle.freewebspace.com/cartoon-dossier/season-3/synopses/700-98.html Episode Dossier at The Cybertron Chronicle]
*[https://drive.google.com/open?id=1Xod9_YWWCXc_3F9-3XzsaII0yL99CLL4 Episode dialogue script]

[[Category:The Transformers episodes]]

Groyle

2023-04-11T14:30:57Z

Wiffletron:

:''Groyle is an extra-dimensional animal from the [[The Transformers (cartoon)|cartoon portion]] of the [[Generation 1 continuity family]].''

[[File:Sweetpet.jpg|233px|thumb|WE ARE GARGOYLES!]]
'''Groyle''' is a winged creature native to the world of [[Menonia]], and the "sweet pet" of the evil Red Wizard.

==Fiction==
===''The Transformers'' cartoon===
{{voiceactor|[[Frank Welker]] (English), ? (Japanese)}}

Groyle reported to [[Mara-Al-Utha]], aka the Red Wizard, upon the arrival of [[Grimlock (G1)/Generation 1 cartoon continuity|Grimlock]] and [[Daniel Witwicky (G1)|Daniel Witwicky]] in Menonia. {{storylink|Madman's Paradise}}

==Notes==
* Groyle was unnamed in "Madman's Paradise" itself; Mara-Al-Utha only called him "sweet pet". His name comes from the [[dialogue script]] of the episode.

[[Category:Animals]]
[[Category:Cartoon-only characters]]
[[Category:Generation 1 cartoon aliens]]

Marty Robinson

2023-04-11T14:24:52Z

Wiffletron:

'''Marty Robinson''' ([[March 9]], [[1954]]) is an American puppeteer. He's best known for his work on ''Sesame Street'', where his characters include Mr. Snuffleupagus, Telly Monster, and Slimey, as well as providing the facial puppeteering for Leonardo in the 1990 ''Teenage Mutant Ninja Turtles'' film and as Audrey II in the stage version of ''Little Shop of Horrors''. He was the principal puppeteer of the giant [[Powermaster]] [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] in the live-action segments of the "fifth season" of the [[The Transformers (cartoon)|original cartoon series.]]

==External links==
* [[wikia:muppet:Martin P. Robinson|Martin P. Robinson at Muppet Wiki]]
* [http://www.sesamestreet.org/parents/blog Sesame Family Robinson blog, Martin P. Robinson and his wife's official Sesame Street blog]

[[Category:Visual effects artists|Robinson, Marty]]

The Transformers (cartoon)

2023-04-11T14:20:13Z

Wiffletron: /* Season 5 */

{{disambig2|the cartoon series|other uses of ''The Transformers''|Transformers (disambiguation)}}

{{nav-G1|logo=TheTransformers_Logo.jpg}}

[[File:TransformersLogoSlantedOrange.jpg|upright=1.4|thumb|Red is the color of [[Autobot|GOOD]]...]]
[[File:TransformersLogoSlantedPurple.jpg|upright=1.4|thumb|...while purple is the color of [[Decepticon|EVIL]]!!]]
[[File:G1Season1Logo.jpg|upright=1.4|thumb|In [[Space (the place)|space]], no one can hear your trumpets go [[Media:G1-Scene-Transition-Effect.ogg|Dah-NUN NUN NUN NAHHHHHH]]!]]

More than any other of the many media which [[Transformer]]s have invaded in the past {{#expr: {{CURRENTYEAR}}-1984}} years, it is '''''The Transformers''''', the original cartoon that ran from 1984 to 1987, which captured the imagination of children and the young-at-heart worldwide.

{{bigquote|...we feel '''action''' should be emphasized over''' plot'''—especially avoiding any complicated story lines—to ensure the success of this series with its intended viewers.|[[Bryce Malek]] and [[Dick Robbins]], ''Transformer''s story editors, [[Marvel Productions]] internal correspondence [http://tfarchive.com/cartoons/bible/#154]}}

==Overview==
[[File:Cybertronplanet.jpg|left|upright=1.1|thumb|Depleted of energy... aside from the power source that lights up the entire core of the planet.]]
The cartoon (along with the [[The Transformers (Marvel comic)|Marvel comics]]) set up the basic story of Transformers that most other incarnations were to follow: two warring factions of robots on the planet [[Cybertron (planet)|Cybertron]] leave in search of resources. The factions crash-land on [[Earth]] and, millions of years later, begin their battle anew in Reagan-era [[United States of America|America]] and across the globe.

Once established, the cartoon rarely took any steps to upset its status quo. Plots generally centered on a [[Decepticon]] plot or invention of the week, which would be used to gather energy or Defeat The [[Autobot]]s FOREVER!!, and the Autobots' efforts to stop the plan. Most of the time the Decepticons were forced into retreat, and the Autobots drove off victorious. At most, a new character or team was added to one side or the other. Plots became a bit less formulaic during Season 3, though character death and true plot upheaval remained a rarity.

Through its 98-episode run, this series took viewers around the globe and to many strange places and times: across the alien Cybertron, the Earth's prehistoric past, the Earth's then-future of 2005, the ''Metropolis''-like society of [[Nebulos]], and more. It is not the best animated series ever to air, but it stimulated viewers with its concept at the time, and continued to do so in the years to come.

Being the first series of ''Transformers'' ever, some episodes tended to be [[Prime Target (episode)|very]], [[A Decepticon Raider in King Arthur's Court (episode)|very]], [[B.O.T. (episode)|weird]] and [[Auto-Bop|80s]]ish compared with later shows. The show also featured an enormous cast of characters in comparison to the more limited cast of future shows, likely due to the cost of developing CGI models as opposed to hand-drawn animation.
{{-}}

==Production==
[[File:DivideAndConquer-UnderseaBase.jpg|center|upright=2.5|thumb|The Decepticon undersea base. Note that it is neither [[Tom Kenny|pineapple]], [[Bill Fagerbakke|rock]], nor tiki head.]]

Writing and distribution for ''The Transformers'' were handled as a joint effort by [[Marvel Productions]] and [[Sunbow Productions]]. The show's premise is based on the original story treatment developed by [[Marvel Comics]] editor-in-chief [[Jim Shooter]], though Marvel productions briefly proposed [[Car and Cable|their own pitch for the show]] separate from Shooter's before being shot down by [[Hasbro]]. Animation was produced overseas by a number of major studios: [[Toei Animation|Toei]] (68 episodes), [[AKOM]] (22 episodes), [[Sei Young Animation Co. Ltd.]] (at least 1 episode), and [[Unknown Generation 1 animation studios|an unknown studio]] (7 episodes). Additional contract services (such as additional animation production, photography, effects and finalization) were sub-contracted to numerous other studios, including: [[Dai Won Animation Co.]], [[Sam Young Studio]], [[Ashi Productions]], [[Trans Arts Co.]], [[Anime R]], [[Nakamura Production]], [[Studio Look]], [[Studio No. 1]] and [[T. Nishimura]].

[[File:CrashedArk1.jpg|upright=1.1|thumb|Nobody on Earth noticed this for millions of years.]]
The original 30 or so characters were heavily modified from their toy designs for aesthetics and ease of animation. Among the artists involved in the original designs are [[Shōhei Kohara]] and [[Floro Dery]]. Other known production artists include [[Dell Barras]], who worked on second season backgrounds.

Story editors for the series included [[Dick Robbins]], [[Bryce Malek]], [[Flint Dille]], [[Marv Wolfman]], and [[Steve Gerber]]. Episode scripts were written by a large array of freelance writers. Writers notable for writing numerous episodes include [[Donald F. Glut]] and [[David Wise]].

The series was animated on an enormously rushed schedule, with many episodes going from script to screen in as little as four months, due to the need to get episodes on the air in sync with the toys appearing on shelves. That, combined with the vast number of characters and the difficulties involved with the overseas animation process, resulted in a cartoon that is notoriously riddled with [[animation error]]s and other mistakes. The producers were often aware of these mistakes, but tight deadlines left no time to correct them.

Another byproduct of the rushed production is that the show tends not to be very self-referential. Continuity between episodes is minimal, with most acting as self-contained, standalone stories, though a few Season Two and Season Three stories did build on previous episodes. Within each season, the addition of new characters is the only common change to the status quo.

[[File:ShockwaveDesertionOfTheDinobots1.jpg|left|upright=1.1|thumb|My toy's so great, I bought one myself!]]
Mistakes or not, the show is fondly remembered by many fans for the high quality of its voice acting. Indeed, many characters, lacking any significant plot developments or screen time, were brought to life solely by their unique voices and inflection styles. Voice direction for the series was provided by [[Wally Burr]], notorious for driving his performers to the limit. One of the performers in his stable, [[Susan Blu]], would later go on to work as voice director for ''[[Beast Wars: Transformers (cartoon)|Beast Wars]]'', ''[[Beast Machines: Transformers (cartoon)|Beast Machines]]'', ''[[Transformers Animated (cartoon)|Transformers Animated]]'' and briefly ''[[Transformers: Prime (cartoon)|Transformers: Prime]]''.

The ''sinister'' voice of [[Victor Caroli]] provided narration for the entire series, most commonly heard on the [[commercial bumper]]s: "The Transformers will return after these messages!" Caroli's voice also provided occasional introductory narration, recap segments for multi-part episodes, and the ''[[Secret Files of Teletraan II]]'' segments which ran before the credits of Season 3.

[[File:RollForIt Spacebridge recieves.jpg|upright=1.1|thumb|Looks safer than flying United.]]
In addition to the show's iconic [[theme song]], ''Transformers'' featured a great variety of background music, composed by [[Robert J. Walsh]]. Walsh had previously worked on the ''[[G.I. Joe (franchise)|G.I. Joe]]'' cartoon, and many of those pieces were reused for ''Transformers''. New pieces were composed as well, many incorporating the melody of the show's theme song. Walsh composed new music for 2nd and 3rd seasons, each in a different style, further distinguishing the three main seasons from one another.

The show also originated the concept of the iconic "[[Scene transition|symbol flip]]" serving as a transition between scenes, a tradition carried on by some of the later series.

===Credits===

{{see|The Transformers (cartoon)/credits}}
{{--}}

==Episodes==

{{see|List of The Transformers episodes}}

These episodes are listed in "production order", the order in which the episodes were actually approved and written, rather than the order in which they aired on television. In a few instances, this means that episodes are not in the correct chronological story order, the specifics of which are noted in their own articles. Arranging the episodes in airdate order would not solve this problem, and so, as fans have done for as long as there have been ''Transformers'' episode guides on the internet, {{SITENAME SHORT}} adheres to production order, in preference to simply making up a chronological order of our own (any attempt at which would be arguable at best).

The different DVD companies which have released the series down the years have at times presented the episodes of each season in a different order that adheres to neither production nor airdate, sometimes to improve any chronology errors evident in the production order, and other times for no apparent reason. No two English-language DVD releases of the series by different companies have placed all 98 episodes in the same order. [[Metrodome]] stuck closest to production order, only making changes for chronology reasons (and sometimes not even then), while other licensees have strayed from this order to varying degrees. Season 1 has consistently avoided reorganization (as production order is actually the correct story order), but Season 3 is a victim of continuous restructuring that sees its episodes presented in a wildly different order with each release.

Please note that Wikipedia claims that the production order is the correct chronological order for all seasons. However, they have listed the episodes in broadcast order, with a number next to each entry to indicate its story order.

===Season 1===
[[File:Autobot roll call-panning shot stitched-MTMTE1.jpg|centre|thumb|upright=2.5|"Uh Jazz, I think we're missing a few members."]]
{{note|For a list of characters for Season 1, See: ''[[The Transformers (cartoon)/cast#Season 1|The Transformers (cartoon)/cast]]''.}}

[[File:DinobotsG1.jpg|upright=1.1|thumb|Remember those [[Dinobot (G1)|dinosaur guys]]? Man, they were awesome.]]
The first season is primarily set on [[Earth]], with a few excursions to [[Cybertron (planet)|Cybertron]]. It started with the 1984 toys as its characters (with [[Reflector (G1)|some]] [[Shockwave (G1)/Generation 1 cartoon continuity|exceptions]]), and introduced the early wave of 1985 toys as it progressed—the [[Constructicon (G1)|Constructicons]], [[Dinobot (G1)|Dinobots]], [[Insecticon (G1)|Insecticons]], and [[Jetfire (G1)|Skyfire]].

The first 3 episodes were promoted as a miniseries, airing across three consecutive weekdays. A proper 13-episode season then began broadcasting on a weekly basis, usually on Saturday mornings, the following month. While the 3-episode miniseries and the 13-episode season one are typically combined as a single 16-episode season, production companies such as [[Toei Animation|Toei]] catalog the two separately.<ref>http://web.archive.org/web/20030106084320/http://www.toei-anim.co.jp/oldies/collabo.html Archive of Toei's outsourced productions during the '80s, listing the miniseries and season 1 separately</ref>
{{--}}
{{collist|3|
# "[[More than Meets the Eye, Part 1]]"
# "[[More than Meets the Eye, Part 2]]"
# "[[More than Meets the Eye, Part 3]]"
# "[[Transport to Oblivion (episode)|Transport to Oblivion]]"
# "[[Roll for It]]"
# "[[Divide and Conquer]]"
# "[[Fire in the Sky]]"
# "[[S.O.S. Dinobots]]"
# "[[Fire on the Mountain (episode)|Fire on the Mountain]]"
# "[[War of the Dinobots]]"
# "[[The Ultimate Doom, Part 1]]"
# "[[The Ultimate Doom, Part 2]]"
# "[[The Ultimate Doom, Part 3]]"
# "[[Countdown to Extinction (episode)|Countdown to Extinction]]"
# "[[A Plague of Insecticons]]"
# "[[Heavy Metal War]]"
}}

===Season 2===
[[File:CosmicRust-BigGroup.jpg|center|upright=2.5|thumb|I liked the one with the guy.]]
{{note|For a list of characters for Season 2, See: ''[[The Transformers (cartoon)/cast#Season 2|The Transformers (cartoon)/cast]]''.}}

[[File:Master builders prime basketball.jpg|upright=0.85|thumb|Didn't they make Optimus Prime play soccer or something once? Man, that was dumb.]]
At 49 episodes, the second season of ''The Transformers'' was rather substantial in length. The seemingly random number of 49 was not quite so random, though, as 65 episodes are the minimum requirement for a cartoon series to qualify for syndication status. (And 16 + 49 = 65)<ref>[[tvtropes:Main/SixtyFiveEpisodeCartoon|65-Episode Cartoon on TVTropes]]</ref> In addition to these 49 episodes, a series of 5 [[public service announcement]]s were animated, presumably to accompany the episodes. For whatever reason, these PSAs were never broadcast and the episodes aired without the burden of trying to teach you anything.

The second season greatly expanded the cartoon's scope and cast. This season tends to feature more character-driven episodes than the first, with many characters getting their own "spotlight" episode. It also features a recurring theme of the Autobots assimilating Earth culture, such as playing basketball and football and even watching a soap opera. Excursions to alien civilizations popped up occasionally as well (not to mention time travel, miniaturization, and battles against undersea creatures). The second season also saw the introduction of concepts and characters that would spread out to other segments of the franchise, including the mystic [[Alpha Trion (G1)|Alpha Trion]], the ancient [[Vector Sigma]] supercomputer and its [[Key to Vector Sigma|circuit key]], not to mention the first appearance of [[Female Transformer]]s within official fiction.

This season also marked a move from weekly airings (usually on Saturday mornings) to syndicated weekday broadcasts, airing Monday through Friday, either in the morning or afternoon. Some markets also scheduled it in conjunction with daily episodes of ''[[G.I. Joe (franchise)|G.I. Joe: A Real American Hero]]'' (like WPIX in New York).

Season Two breaks down very roughly into three segments:

*The first thirteen episodes feature (primarily) the Season One cast.
*A large second batch of episodes brings in the remainder of the 1985 toys.
*The final ten episodes introduce the four [[combiner]] teams that formed the early entries in the 1986 line.
{{--}}
{{collist|3|
# "[[Autobot Spike]]"
# "[[Changing Gears]]"
# "[[City of Steel (episode)|City of Steel]]"
# "[[Attack of the Autobots (episode)|Attack of the Autobots]]"
# "[[Traitor (episode)|Traitor]]"
# "[[The Immobilizer]]"
# "[[The Autobot Run]]"
# "[[Atlantis, Arise!]]"
# "[[Day of the Machines]]"
# "[[Enter the Nightbird]]"
# "[[A Prime Problem]]"
# "[[The Core]]"
# "[[The Insecticon Syndrome]]"
# "[[Dinobot Island, Part 1]]"
# "[[Dinobot Island, Part 2]]"
# "[[The Master Builders (episode)|The Master Builders]]"
# "[[Auto Berserk]]"
# "[[Microbots]]"
# "[[Megatron's Master Plan, Part 1]]"
# "[[Megatron's Master Plan, Part 2]]"
# "[[Desertion of the Dinobots, Part 1]]"
# "[[Desertion of the Dinobots, Part 2]]"
# "[[Blaster Blues]]"
# "[[A Decepticon Raider in King Arthur's Court (episode)|A Decepticon Raider in King Arthur's Court]]"
# "[[The Golden Lagoon (episode)|The Golden Lagoon]]"
# "[[The God Gambit]]"
# "[[Make Tracks]]"
# "[[Child's Play (episode)|Child's Play]]"
# "[[Quest for Survival]]"
# "[[The Secret of Omega Supreme (episode)|The Secret of Omega Supreme]]"
# "[[The Gambler]]"
# "[[Kremzeek!]]"
# "[[Sea Change]]"
# "[[Triple Takeover]]"
# "[[Prime Target (episode)|Prime Target]]"
# "[[Auto-Bop]]"
# "[[The Search for Alpha Trion]]"
# "[[The Girl Who Loved Powerglide]]"
# "[[Hoist Goes Hollywood (episode)|Hoist Goes Hollywood]]"
# "[[The Key to Vector Sigma, Part 1]]"
# "[[The Key to Vector Sigma, Part 2]]"
# "[[Aerial Assault]]"
# "[[War Dawn (episode)|War Dawn]]"
# "[[Trans-Europe Express]]"
# "[[Cosmic Rust (episode)|Cosmic Rust]]"
# "[[Starscream's Brigade]]"
# "[[The Revenge of Bruticus]]"
# "[[Masquerade]]"
# "[[B.O.T. (episode)|B.O.T.]]"
}}

===Intermediate===
[[File:Tftm1986b.jpg|thumb|upright=1.4|Then they like, killed him in the movie. Man, that was awesome.]]
''[[The Transformers: The Movie]]'' is in continuity with the cartoon series, occurring 20 years after the end of Season 2 (in the then-futuristic year of 2005). It was the single biggest turning point for the series, and remains controversial. The movie saw the introductions of [[Unicron]], the [[Quintesson]]s, and the [[Matrix of Leadership]], all of which would play important roles in Season 3. It made radical changes to the show's cast, killing off many characters and introducing new ones—a shock to young viewers who were used to their heroes driving off into the sunset at the end of every adventure.

Despite its unconventional place in the cartoon canon, it remains the best-known representation of the cartoon series among fans.

{{--}}

===Season 3===
{{note|For a list of characters for Season 3, See: ''[[The Transformers (cartoon)/cast#The Transformers: The Movie and Season 3|The Transformers (cartoon)/cast]]''.}}
[[File:Intro3 4 with error.jpg|upright=1.5|thumb|They didn't make any more cartoons after the movie. Yeah, the movie totally killed Transformers.]]
Season 3 ''transformed'' the whole premise of the show. Gone were the two teams stranded on Earth, along with many of the characters that composed those teams. In their place was a galaxy-spanning tale of battles on alien worlds. With the Autobots in firm control of Cybertron, the Decepticons, though still a threat, were somewhat reduced as villains; new enemies in the form of the [[Quintesson]]s were introduced. Plots often centered on the ultra-powerful [[Titan (group)|city-bot]]s, [[Metroplex (G1)|Metroplex]] and [[Trypticon (G1)|Trypticon]].

Season 3 has a mixed reputation. It contains some of the most mistake-laden episodes of the entire franchise ("Five Faces of Darkness", "Carnage in C Minor", the [[title sequence]] at right) most of which can be laid at the feet of [[AKOM]]. But some of its episodes are among the best as well, both in animation and scripting; "Dark Awakening", "Chaos", "Webworld", and "Dweller in the Depths" are all heavy fan favorites.

Late in Season 3, as in Season 2, the forerunners of the 1987 toy line were introduced: the [[Terrorcon (G1)|Terrorcons]], [[Technobot (G1)|Technobot]]s, and [[Throttlebot]]s, and (very briefly) the cassettes [[Slugfest (G1)|Slugfest]] and [[Overkill (G1)|Overkill]]. The season concluded with the resurrection of Optimus Prime, spurred on by a massive campaign on the part of fans, who were displeased by his death and subsequent "evil" resurrection.
{{--}}
{{collist|3|
# "[[Five Faces of Darkness, Part 1]]"
# "[[Five Faces of Darkness, Part 2]]"
# "[[Five Faces of Darkness, Part 3]]"
# "[[Five Faces of Darkness, Part 4]]"
# "[[Five Faces of Darkness, Part 5]]"
# "[[The Killing Jar (episode)|The Killing Jar]]"
# "[[Chaos (episode)|Chaos]]"
# "[[Dark Awakening (episode)|Dark Awakening]]"
# "[[Forever Is a Long Time Coming (episode)|Forever Is a Long Time Coming]]"
# "[[Starscream's Ghost]]"
# "[[Thief in the Night]]"
# "[[Surprise Party]]"
# "[[Madman's Paradise]]"
# "[[Nightmare Planet]]"
# "[[Ghost in the Machine (G1)|Ghost in the Machine]]"
# "[[Webworld]]"
# "[[Carnage in C-Minor]]"
# "[[The Quintesson Journal]]"
# "[[The Ultimate Weapon]]"
# "[[The Big Broadcast of 2006 (episode)|The Big Broadcast of 2006]]"
# "[[Fight or Flee (episode)|Fight or Flee]]"
# "[[The Dweller in the Depths]]"
# "[[Only Human]]"
# "[[Grimlock's New Brain]]"
# "[[Money Is Everything (episode)|Money Is Everything]]"
# "[[Call of the Primitives]]"
# "[[The Face of the Nijika]]"
# "[[The Burden Hardest to Bear]]"
# "[[The Return of Optimus Prime, Part 1]]"
# "[[The Return of Optimus Prime, Part 2]]"
}}

{{--}}

===Season 4===
{{note|For a list of characters for Season 4, See: ''[[The Transformers (cartoon)/cast#Season 4|The Transformers (cartoon)/cast]]''.}}
[[File:Bumblebee and Goldbug.jpg|upright=1.6|thumb|They kept making the toys? But weren't those like, [[Action Master|the ones that couldn't transform]] or something?]]
According to [[David Wise]], he was contacted by [[Sunbow Productions]] to write a ''five''-part series finale which would introduce a deluge of new characters while simultaneously tying up the series. Shortly after Wise completed the five-episode outline, however, a budget cutback reduced it to a ''three''-parter. This created a massive headache for the writer, who did the math and claimed that they'd be introducing a new character just about every 28 or 90 seconds.<ref>[https://www.youtube.com/watch?v=XVRk-sOMZ6Y Interview from Rhino Season 3/4 DVD set]</ref> [[Dan Gilvezan]] also expressed his confusion at the truncated season, as 98 episodes didn't fit into a syndicated weekday broadcast schedule (which needed to be divisible by 5).<ref>''Bumblebee and Me: Life as a G1 Transformer'', by Dan Gilvezan</ref>

In the end, 25 brand new Transformers and 21 [[Nebulan]]s, that's 46 new characters in all, were introduced across these final three episodes. Well, that's assuming you count [[Fortress Maximus (G1)|Fortress Maximus]] and [[Scorponok (G1)|Scorponok]] as separate characters from [[Cerebros (G1)|Cerebros]] and [[Zarak (G1)|Zarak]]... and [[Punch (G1)|Punch]] and [[Punch (G1)|Counterpunch]] as one guy.

While the previous three seasons each featured fully original [[title sequence]]s, season 4's title sequence was more economically cobbled together. By combining animation taken from toy commercials (produced by [[Toei Animation|Toei]]) and animation from the season 3 title sequence (produced by [[AKOM]]), they crafted a "new" title sequence (which used the season 3 rendition of the theme song). A clever ploy, though the difference in animation quality and art style between segments produced by Toei and AKOM leads to the footage blending rather poorly.

# "[[The Rebirth, Part 1]]"
# "[[The Rebirth, Part 2]]"
# "[[The Rebirth, Part 3]]"

{{--}}

===Season 5===
[[File:Puppetpmprime.jpg|thumb|upright=1.4|Man, I wish they'd made a fifth season. It would've been awesome.]]

Season 5 did not feature any new episodes, but rather consisted of 15 episodes from the previous seasons and ''[[The Transformers: The Movie]]'' broken up into five episodes, for a total of 20 episodes. A music video for "[[The Touch]]" was also used to fill time.

In addition to a new [[title sequence]] and new [[commercial bumper]]s, new bookending segments were added to each episode. These segments featured an animatronic/stop-motion puppet of [[Powermaster]] [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] meeting regularly with a live-action human named [[Tommy Kennedy]] to tell him old Transformers stories. While the stories were old, the bookending segments took place in a contemporary time with Optimus regularly name dropping characters who never appeared in the older episodes, but were currently available on store shelves.

Production of the segments fell under [[Tim Speidel]], a producer for [[Griffin Bacal]] (the New York-based advertising company which co-developed ''The Transformers'').<ref>http://digestmybrain.wordpress.com/2011/09/22/my-conversation-with-tim-speidel/</ref> The Optimus Prime puppet was operated by [[Marty Robinson]], a famous puppeteer best known for his work on ''Sesame Street'' providing the mouthplate movement and on-set voice, with an assistant performing the head turns. Filming of these segments was completed in one week during June, 1988, at Silver Cup Studios in Queens, New York. Powermaster Optimus Prime was made of wood and very fragile in certain areas, requiring actor [[Jason Jansen]] to watch his step while filming. Apparently, at one point a camera rig fell over onto the wooden Optimus Prime hand right where Jansen would have been sitting if he hadn't been eating a bagel at the craft services table. A crane operator who was strapped to the camera wasn't so fortunate and "rode" the falling equipment down for 40 feet.<ref>http://digestmybrain.wordpress.com/2013/01/04/tommy-kennedy-found-an-interview-with-jason-jansen/</ref>

{{collist|3|
# "[[More than Meets the Eye, Part 1#Season 5|More than Meets the Eye, Part 1]]"
# "[[More than Meets the Eye, Part 2#Season 5|More than Meets the Eye, Part 2]]"
# "[[More than Meets the Eye, Part 3#Season 5|More than Meets the Eye, Part 3]]"
# [[The Transformers: The Movie#Day One|''The Transformers: The Movie'' (Day One)]]
# [[The Transformers: The Movie#Day Two|''The Transformers: The Movie'' (Day Two)]]
# [[The Transformers: The Movie#Day Three|''The Transformers: The Movie'' (Day Three)]]
# [[The Transformers: The Movie#Day Four|''The Transformers: The Movie'' (Day Four)]]
# [[The Transformers: The Movie#Day Five|''The Transformers: The Movie'' (Day Five)]]
# "[[Five Faces of Darkness, Part 1#Season 5|Five Faces of Darkness, Part 1]]"
# "[[Five Faces of Darkness, Part 2#Season 5|Five Faces of Darkness, Part 2]]"
# "[[Five Faces of Darkness, Part 3#Season 5|Five Faces of Darkness, Part 3]]"
# "[[Five Faces of Darkness, Part 4#Season 5|Five Faces of Darkness, Part 4]]"
# "[[Five Faces of Darkness, Part 5#Season 5|Five Faces of Darkness, Part 5]]"
# "[[Surprise Party#Season 5|Surprise Party]]"
# "[[Dark Awakening (episode)#Season 5|Dark Awakening]]"
# "[[The Return of Optimus Prime, Part 1#Season 5|The Return of Optimus Prime, Part 1]]"
# "[[The Return of Optimus Prime, Part 2#Season 5|The Return of Optimus Prime, Part 2]]"
# "[[The Rebirth, Part 1#Season 5|The Rebirth, Part 1]]"
# "[[The Rebirth, Part 2#Season 5|The Rebirth, Part 2]]"
# "[[The Rebirth, Part 3#Season 5|The Rebirth, Part 3]]"
}}

{{--}}

===The Sci-Fi Channel===

[[File:CartoonQuestTitleCard.jpg|thumb|upright=1.4|They totally never showed the old episodes on TV again after G1.]]

From 1992 to 1997, the Sci-Fi Channel rotated reruns of ''The Transformers'' in and out of their early morning cartoon programming blocks, [[Cartoon Quest]] and [[Animation Station]]. These broadcasts used a unique version of the [[title sequence]], which featured the season 2 animation set to the season 3 rendition of the [[theme song]].

Unfortunately, due to longer commercial slots, the decision was made to edit the cartoon down. Sometimes this was done in a comparatively harmless fashion, but other times the flow of scenes and even the plot suffered. In one of the most notorious edits, two lines from [[Grapple (G1)|Grapple]] and [[Inferno (G1)|Inferno]] in "[[Masquerade]]" ended up smooshed into a single nonsensical jumble: "Time to add fire torobably hate myself in the morning, but—"

Unusually, the Sci-Fi Channel network run '''overlapped''' with the ''Generation 2'' syndication run; at one point the Sci-Fi Channel even ran a contest where kids could submit postcards to win ''G2'' toys.

{{--}}

===Generation 2===

[[File:G2CartoonLogo.jpg|thumb|upright=1.4|The reason G2 sucked is they didn't even have a show. There was like, nothing on.]]

Between 1993 and 1995, a total of 52 select episodes of ''The Transformers'' were repackaged as a new program: ''The Transformers: Generation 2''. The episodes featured new transitioning segments via the [[Cybernet Space Cube]] as well as a new [[title sequence]].
{{See|Transformers: Generation 2 (cartoon)|Transformers: Generation 2}}

{{--}}

===The Hub Network/Discovery Family===

[[File:Hub-CobraPaloozaMegatronAThon.jpg|thumb|upright=1.4|Nope. ''Definitely'' never showed the old episodes again.]]

Beginning in October 2010, ''The Transformers'' made its return to American television via [[Hub Network|The Hub Network]], a cable network jointly owned by [[Hasbro]]. ''The Transformers'' episodes were aired uncut and unaltered for the first time since their original broadcast (though the on-demand version of "[[Heavy Metal War]]" inexplicably used the infamous [[Kid Rhino]] version with unfinished animation). However, for scheduling and advertising purposes, the series was rebranded ''The Transformers: Generation 1''. This kept it from potentially getting confused with the [[Transformers Animated (cartoon)|many]] [[Transformers: Prime (cartoon)|other]] ''[[Transformers: Rescue Bots (cartoon)|Transformers]]'' cartoons which were airing simultaneously on the network. Despite this, nothing was done to alter the opening credits, which still say ''The Transformers''.

Incidentally, it ''also'' means that exactly the same episodes of ''The Transformers'' have been rebranded as "Generation 1" ''and'' "Generation 2"... and in reverse order, at that.

''The Transformers'' aired on the [[Huboom!]] programming block in all its various forms (changing hosts, time slots and theme every couple of years). New [[Commercial/Generation 1#2011|commercial segments]] frequently reworked animation from old episodes of ''The Transformers'', combining them with new voice overs (often from the original cast) to create humorous situations. Lo and behold, we now have [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] bickering with [[Cobra Commander]].

In October 2014, The Hub Network was replaced with [[Discovery Family]] and reruns were moved to the early-morning slot, as Discovery Communications began programming evenings on the channel.

At the beginning of 2017, however, the series was removed from the lineup entirely, only to return without warning around mid 2020, airing on weekdays at 3 AM, where the ''Transformers'' and ''G.I. Joe'' series have mainly been banished to due to Discovery Family's main demographic skewing female (hence why ''[[Transformers: Robots in Disguise (2015 cartoon)|Robots in Disguise]]'' and ''[[Transformers: Cyberverse (cartoon)|Cyberverse]]'' were aired on [[Cartoon Network]]).

{{--}}

==International Releases==
===Japanese release===
In Japan, ''The Transformers'' was broken apart into 2 separately branded shows:

====''Fight! Super Robot Lifeform Transformers''====

{{nav-fsrltf}}

'''''Fight! Super Robot Lifeform Transformers''''' (戦え! 超ロボット生命体トランスフォーマー, ''Tatakae! Chō Robotto Seimeitai Transformers'') began airing in 1985, consisting of the North American season 1 and 2 episodes. Although 2 episodes out of the original 65 were cut ("[[Attack of the Autobots (episode)|Attack of the Autobots]]" and "[[Day of the Machines]]"), an additional 9 [[clip show]]s were created, composed entirely of re-used footage taken from various episodes, bringing the total number of ''Fight! Super Robot Lifeform Transformers'' episodes to 72. The 2 missing episodes were later dubbed in 1990 and released straight-to-video, then retroactively added to the series episode list, boosting its official count to 74 episodes.

{{collist|4|
# "[[More than Meets the Eye, Part 1]]"
# "[[More than Meets the Eye, Part 2]]"
# "[[More than Meets the Eye, Part 3]]"
# "[[Transport to Oblivion (episode)|Transport to Oblivion]]"
# "[[Roll for It]]"
# "[[Divide and Conquer]]"
# "[[S.O.S. Dinobots]]"
# "[[War of the Dinobots]]"
# "[[Countdown to Extinction (episode)|Countdown to Extinction]]"
# "[[Heavy Metal War]]"
# "[[Autobot Spike]]"
# "[[Changing Gears]]"
# "[[Traitor (episode)|Traitor]]"
# "[[Birth of the Transformers!]]"{{dag|red}}
# "[[The Immobilizer]]"
# "[[Atlantis, Arise!]]"
# "[[Enter the Nightbird]]"
# "[[Dinobot Island, Part 1]]"
# "[[Dinobot Island, Part 2]]"
# "[[The Master Builders (episode)|The Master Builders]]"
# "[[The Insecticon Syndrome]]"
# "[[A Prime Problem]]"
# "[[City of Steel (episode)|City of Steel]]"
# "[[Auto Berserk]]"
# "[[Microbots]]"
# "[[Megatron's Master Plan, Part 1]]"
# "[[Megatron's Master Plan, Part 2]]"
# "[[Desertion of the Dinobots, Part 1]]"
# "[[Desertion of the Dinobots, Part 2]]"
# "[[A Decepticon Raider in King Arthur's Court (episode)|A Decepticon Raider in King Arthur's Court]]"
# "[[The Golden Lagoon (episode)|The Golden Lagoon]]"
# "[[The God Gambit]]"
# "[[Make Tracks]]"
# "[[Quest for Survival]]"
# "[[The Secret of Omega Supreme (episode)|The Secret of Omega Supreme]]"
# "[[The Gambler]]"
# "[[The Girl Who Loved Powerglide]]"
# "[[Kremzeek!]]"
# "[[Triple Takeover]]"
# "[[Child's Play (episode)|Child's Play]]"
# "[[The Search for Alpha Trion]]"
# "[[The Key to Vector Sigma, Part 1]]"
# "[[The Key to Vector Sigma, Part 2]]"
# "[[Sea Change]]"
# "[[Hoist Goes Hollywood (episode)|Hoist Goes Hollywood]]"
# "[[Aerial Assault]]"
# "[[Trans-Europe Express]]"
# "[[Cosmic Rust (episode)|Cosmic Rust]]"
# "[[The Core]]"
# "[[Blaster Blues]]"
# "[[Prime Target (episode)|Prime Target]]"
# "[[Auto-Bop]]"
# "[[Starscream's Brigade]]"
# "[[The Revenge of Bruticus]]"
# "[[War Without End (episode)|War Without End]]"{{dag|red}}
# "[[Desperate Battle on Dinobot Island]]"{{dag|red}}
# "[[Devastator, the Giant Warrior]]"{{dag|red}}
# "[[Neverending Struggle]]"{{dag|red}}
# "[[B.O.T. (episode)|B.O.T.]]"
# "[[War Dawn (episode)|War Dawn]]"
# "[[Masquerade]]"
# "[[Fire in the Sky]]"
# "[[Fire on the Mountain (episode)|Fire on the Mountain]]"
# "[[A Plague of Insecticons]]"
# "[[The Autobot Run]]"
# "[[The Ultimate Doom, Part 1]]"
# "[[The Ultimate Doom, Part 2]]"
# "[[The Ultimate Doom, Part 3]]"
# "[[Earth's Greatest Crisis]]"{{dag|red}}
# "[[Seek the Cybertonium]]"{{dag|red}}
# "[[Stunticons vs Aerialbots]]"{{dag|red}}
# "[[Mutiny of the Combaticons]]"{{dag|red}}
# "[[Attack of the Autobots (episode)|Attack of the Autobots]]"{{dag|black}}
# "[[Day of the Machines]]"{{dag|black}}
}}
{{dag|red}} ''Added [[clip show]]'' 
{{dag|black}} ''{{w|Direct-to-video}}''

The broadcast order of the series was significantly reworked, with most of the episodes featuring [[Jetfire (G1)#Why "Skyfire"?|Skyfire]] being pushed to the end of the run (presumably owing the character's shaky status as a Bandai toy in Japan). Contrary to what would be sensible, this did ''not'' involve correcting any of the chronological errors present in the original order; in fact, it even created some new ones. The pack-in booklet included with the {{w|LaserDisc}} and DVD sets from [[Geneon Universal Entertainment|Pioneer]] features a "narrative viewing order" list.

Perhaps most notoriously, the episodes were edited before their broadcast in Japan. These edits were made not for content, but for length so that the show could accommodate longer opening and ending [[Title sequence|sequence]]s. The combined length of the U.S. opening and ending sequences was about 1 minute and 10 seconds. The combined length of the Japanese opening and ending sequences, however, was about 2 minutes and 20 seconds. This resulted in roughly 1 minute and 10 seconds of content being cut from every single episode.

The translation in terms of script and story was faithful in regards to the original English version (the same cannot be said of the translations of ''[[Beast Wars: Transformers (cartoon)#Japan|Beast Wars]]'' and onward). However, the dub was at times rushed and had its own unique errors, primarily in terms of matching the right voices and names to the characters on screen. Some examples of character identification mistakes include "[[More than Meets the Eye, Part 3]]", in which it is '' [[Thundercracker (G1)/Generation 1 cartoon continuity|Thundercracker]]'' who requests permission to teleport and attack [[Ironhide (G1)/Generation 1 cartoon continuity|Ironhide]], and "[[Divide and Conquer]]", where ''[[Starscream (G1)/Generation 1 cartoon continuity|Starscream]]'' voices the teleporting [[Seeker (body-type)|Seeker]] rather than [[Skywarp (G1)/Generation 1 cartoon continuity|Skywarp]] (as a result, to Japanese viewers, it appears as though teleportation is a trait inherent in all Seekers and not just Skywarp). One of the worst examples would come in "[[The Master Builders (episode)|The Master Builders]]", as Megatron orders Blitzwing into battle, though the jet is clearly Ramjet (Ramjet is even dubbed with Blitzwing's voice).

It is entirely possible that the translation for the series was done using preliminary scripts rather than the finished versions, resulting in the additional errors. The Japanese dub began airing 8 months after the American broadcast of the series and very quickly caught up with the United States. As a matter of fact, the episodes "[[Autobot Spike]]" and "[[Changing Gears]]" premiered in Japan several weeks ''before'' they aired in the US! Other evidence indicating translation was made from draft scripts can be seen in "[[Trans-Europe Express]]", where the [[Pearl of Bahoudin]] is referred to as the "Pearl of Jehuddin", the name it carried in preliminary scripts but changed for the final version.

Although primary characters such as Megatron, Optimus Prime, Bumblebee, etc., had consistent actors, the dub was ''extremely'' loose in terms of casting its secondary characters. Bluestreak, for example, had no less than ''seven'' different actors portray him over the course of the series (though [[Kōki Kataoka]] is typically credited as his "standard" voice actor). By the looks of things, if a secondary character only received one or two lines in a given episode, then whatever actor was on hand in the studio would be called in to play them, consistency be damned.

Additionally, the Japanese dub of ''Transformers'' was geared toward a younger audience than the original English version. While the dialogue and stories remained faithful in localization, the episodes received '''extensive''' [[Narrator|narration]] from [[Issei Masamune]]. The additional narration was relentless to the point of becoming play-by-play commentary. The narrator would constantly describe what was happening on screen, summarize scenes and dialogue immediately after they were seen or spoken, and generally just provide needless asides such as "And then!" "Suddenly!" and "Meanwhile!" This was done to help the younger Japanese viewers follow along with the story, though later domestically produced Japanese ''Transformers'' animation would not include such excessive narration.

''Fight! Super Robot Lifeform Transformers'' aired on various local [[Nihon TV]] affiliates and as a result, some episodes were preempted in some areas ("[[The Golden Lagoon (episode)|The Golden Lagoon]]", for example, only aired in the Kansai region, while "[[The Girl Who Loved Powerglide]]" aired in every region ''but'' the Kansai region). The opening theme was "[[Transformer (song)|TRANSFORMER]]" by [[Satoko Shimonari]] and the ending theme was "[[Peace Again]]" also by Shimonari.

====''Scramble City''====

[[File:Scramble city logo.jpg|center|250x200px]]

An additional {{w|Original Video Animation|OVA special}} was produced as a spin-off of ''Fight! Super Robot Lifeform Transformers''. The special was released to home video in [[April]] [[1986]], placing it somewhere between the Japanese broadcast of "[[Kremzeek!]]" and "[[The Key to Vector Sigma, Part 1]]." Primarily concerned with introducing the toys in its [[Fight! Super Robot Lifeform Transformers (toyline)#1986 (Scramble City and 2010)|accompanying subline]], the special included the Japanese screen debuts of the [[Aerialbot (G1)|four]] [[Stunticon (G1)|1986]] [[Protectobot (G1)|combiner]] [[Combaticon (G1)|teams]] (the titular [[Scramble Power|Scrambles]]), [[Metroplex (G1)|Metroplex]] and [[Trypticon (G1)|Trypticon]] (the titular cities), and [[Ultra Magnus (G1)|Ultra Magnus]] and [[Galvatron (G1)|Galvatron]], here dubbed "[[City Commander]]s."
{{See|Scramble City: Mobilization}}

====''Fight! Super Robot Lifeform Transformers 2010''====

{{nav-2010}}

'''''Fight! Super Robot Lifeform Transformers 2010''''' (戦え! 超ロボット生命体トランスフォーマー 2010 ''Tatakae! Chō Robotto Seimeitai Transformers Ni-Zero-Ichi-Zero'') began airing in 1986, consisting of the North American season 3 episodes. All 30 episodes were dubbed for ''Transformers 2010'' and 2 additional clip episodes were produced, bringing the total to 32 episodes.

{{collist|3|
# "[[Five Faces of Darkness, Part 1]]"
# "[[Five Faces of Darkness, Part 2]]"
# "[[Five Faces of Darkness, Part 3]]"
# "[[Five Faces of Darkness, Part 4]]"
# "[[Five Faces of Darkness, Part 5]]"
# "[[Thief in the Night]]"
# "[[Starscream's Ghost]]"
# "[[Dark Awakening (episode)|Dark Awakening]]"
# "[[Forever Is a Long Time Coming (episode)|Forever Is a Long Time Coming]]"
# "[[The Killing Jar (episode)|The Killing Jar]]"
# "[[Chaos (episode)|Chaos]]"
# "[[Madman's Paradise]]"
# "[[Surprise Party]]"
# "[[Carnage in C-Minor]]"
# "[[Fight or Flee (episode)|Fight or Flee]]"
# "[[Ghost in the Machine (G1)|Ghost in the Machine]]"
# "[[Webworld]]"
# "[[The Dweller in the Depths]]"
# "[[The Quintesson Journal]]"
# "[[The Ultimate Weapon]]"
# "[[The Big Broadcast of 2006 (episode)|The Big Broadcast of 2006]]"
# "[[Only Human]]"
# "[[Money Is Everything (episode)|Money Is Everything]]"
# "[[Nightmare Planet]]"
# "[[Grimlock's New Brain]]"
# "[[Call of the Primitives]]"
# "[[The Face of the Nijika]]"
# "[[The Burden Hardest to Bear]]"
# "[[Daniel's Adventure]]"{{dag|red}}
# "[[The Desperate Struggle of Justice]]"{{dag|red}}
# "[[The Return of Optimus Prime, Part 1]]"
# "[[The Return of Optimus Prime, Part 2]]"
}}
{{dag|red}} ''Added [[clip show]]''

As with ''Fight! Super Robot Lifeform Transformers'', ''Transformers 2010'' considerably reordered the sequence of episodes. However, rather than restore the narrative order (as the North American broadcast had jumbled up the story arcs), the Japanese broadcast actually made things ''worse''. And as with ''Fight! Super Robot Lifeform Transformers'', Pioneer's LaserDisc and DVD sets for ''Transformers 2010'' include a "narrative viewing order" list in the pack-in booklet.

''Transformers 2010'' received the same editing treatment as its predecessor, losing scenes to make room for the longer title and credits sequences. Likewise, it received all the excessive narration and was prone to the same rotating cast members and character identification hiccups. In regards to the latter, it could become especially problematic when the ''narrator'' was the one misidentifying the characters (in "[[The Burden Hardest to Bear]]", the narrator mistakenly identifies Wildrider and Dead End as Runabout and Runamuck).

Again, as with ''Fight! Super Robot Lifeform Transformers'', there is evidence the ''Transformers 2010'' translation was done using draft scripts and not the finished versions. This often bled into promotional material, such as a rather [[:File:TVMagazineStarscreamsGhost1.jpg|infamous advertisement]] for "[[Starscream's Ghost]]" which featured [[Blitzwing (G1)|Blitzwing]] as the main character rather than [[Octane]] (as it was written in early drafts of the episode, but changed by the final version).

In addition to the extensive narration to hold the viewer's hand, ''Transformers 2010'' also received brand new text captions which had not been often utilized in ''Fight! Super Robot Lifeform Transformers''. These captions would appear on screen to designate locations (be they planets, countries or cities) and to identify new characters whenever they first appeared (including both names and functions). The [[Secret Files of Teletraan II]] segments were also reworked; some were dubbed, some were dropped and some brand new ones exclusive to ''Transformers 2010'' were created.

The release of ''[[The Transformers: The Movie/dubs#Japan|The Transformers: The Movie]]'' was delayed in Japan and was not available between ''Fight! Super Robot Lifeform Transformers'' and ''Transformers 2010''. To help viewers acclimate to the new status quo, explanatory material was published in the pages of ''[[TV Magazine]]'', describing the events of ''The Movie'' as the "[[Unicron War]]" and summarizing vital events from the film (such as Optimus Prime's death, Rodimus Prime's ascension and Megatron's upgrade into Galvatron). ''The Movie'' would eventually be released straight-to-video in 1989.

Like ''Fight! Super Robot Lifeform Transformers'', ''Transformers 2010'' was broadcast on various local Nihon TV affiliates, resulting in preemptions in certain areas ("[[The Face of the Nijika]]" for example). The opening theme was "[[Transformer 2010]]" by [[Shō Hirose]] and the ending theme was "[[What's You]]" also by Hirose.

====''Transformers: The Rebirth''====

[[File:RebirthYoshiokaLaserDiscArt.jpg|center|300x200px]]

The season 4 episodes of ''The Transformers'' were not originally broadcast in Japan, with [[TakaraTomy|Takara]] instead electing to produce a brand new series to continue the story of their animated continuity: ''[[Transformers: The Headmasters (cartoon)|The Headmasters]]''. However, all 3 episodes were eventually released straight-to-video in 1996 as '''''Transformers: The Rebirth''''' (トランスフォーマーザ・リバース). The episodes received their much-belated Japanese television broadcast in 2007 on [[Cartoon Network|Cartoon Network Japan]].

To differentiate "The Rebirth" from the Japanese continuity of ''Fight! Super Robot Lifeform Transformers'', the episodes were released under the American ''The Transformers'' branding. This included using the American [[title sequence]] and [[commercial bumper]]s (undubbed). To further this distinction, the dub used English-language names and terminology for the most part ("Hot Rod" was not changed to "Hot Rodimus" and "Kup" was not changed to "Cher", for example) while maintaining the Japanese-exclusive names for the more high-profile characters ("Convoy" was not changed to "Optimus Prime", for example).

Inconsistencies in translation choices aside, there were some bizarre errors in the dub; names attributed to characters or groups that existed in neither the English or Japanese versions. Scorponok is referred to as "Scorpion", the Throttlebots are referred to as the "Slot Robots", and in the Japanese subtitles of the English version, the Technobots are referred to as the "Tech Robots". The fact booklet (written by [[Hirofumi Ichikawa]]) included with the ''Transformers 2010'' DVD set specifically cites these instances as translation errors and not deliberate changes.

Only three actors from ''Fight! Super Robot Lifeform Transformers'' and ''Transformers 2010'' returned to voice their respective characters: [[Tesshō Genda]] (Optimus Prime), [[Seizō Katō]] (Galvatron) and [[Issei Masamune]] (narrator). Every other cast member was replaced with a soundalike, to varying degrees of success. The voice direction for these episodes was conducted by [[Shōzō Tajima]].

===Brazilian release===
In [[Brazil]], most of the show was dubbed at the Herbert Richers studio in Rio de Janeiro, the most prominent Brazilian dubbing studio of the 20th century, and began airing in 1986 on Rede Globo in a weekly Sunday schedule, being later moved to weekdays with broadcasts from Monday through Friday. Due to how centralized the dubbing scene was at the time, most of the voice actors in ''The Transformers'' were the same people who dubbed basically every single movie and television series of the 1980s. Just like in the Japanese dub, however, only some of the main characters featured consistent voice actors for most of their episodes, with even Optimus himself getting his voice replaced halfway through the series, while everyone else got dubbed by whatever actors were available at the studio at any given time.

Regardless of that, the 80s dub is beloved by most fans who grew up with it and is considered one of the best cartoon dubs of its era. Most of the time, the characters were given very suiting voices that were even modulated to sound "robotic" just like in the American version, though they didn't had the means to recreate Soundwave's highly stylized voice pattern. As for localization, different from the comics which changed the name of almost every character to a Portuguese word, the cartoon kept most names intact with just a few exceptions; most famously, the Stunticons are referred to as the "Acrobaticons", and Optimus Prime is ''always'' called "Leader Optimus" or simply "Leader" whenever someone calls him "Prime" in the original. So yes, even Megatron calls him "Leader" all the time!

For unclear reasons, this dub (and subsequently the broadcast) of the show skipped the "More than Meets the Eye" miniseries and began with "Transport to Oblivion"; years later, the miniseries would be dubbed by ETC Filmes, a small studio located in São Paulo, and released on DVD by NBO Entertainment. They also released their own dub of "The Autobot Run", an episode inexplicably skipped by Herbert Richers. Unfortunately, this dub did a very poor job at casting its voice actors, giving most characters very unfitting voices that were left completely unmodulated; in a particularly egregious case, Optimus and Megatron are made to sound just like two regular thirty-something guys trying their best to overact each and every line of dialogue given to them.

Despite having been handled by two different studios over the years, the show was still left incomplete as far as anyone in the fandom could tell; specifically, the episodes "Kremzeek!", "Aerial Assault", "Starscream's Ghost" and everything between "Call of the Primitives" and "The Rebirth, Part 3" are not known to have ever been released in the country. Whether they were in fact never dubbed, were dubbed but never got to air, or did actually get aired but ended up being lost to time is still a mystery, though the first alternative seems to be the most plausible. Due to how haphazard dubs were made back then, it's possible that Herbert Richers skipped those episodes by pure accident and then never got to finish the rest of the show simply due to a lack of incentive. Similarly, it's possible ETC Filmes was planning on dubbing the remaining episodes just like they did with "The Autobot Run", but had their DVD releases cancelled before they could get to them. Because of this, the Brazilian release of the show is believed to have ended with the episode "Money is Everything".

As is also the case with [[The Transformers: The Movie/dubs#Brazil|the 1986 movie]], official home releases of the Brazilian dubs are extremely hard to find, with most episodes from season 2 onwards having never been released in home media to begin with. In fact, it's very likely that those episodes have only survived to this day thanks to TV recordings done by fans back when the show was still on air. As a result of this carelessness on the part of the distributors, the unknown state of preservation of the original recordings and the potential rights issues that may very well entangle them, it's effectively impossible for them to be reused in any way, meaning that an entirely new dub would necessarily have to be created from the ground up before the show could ever see another release for Brazilian audiences again.

===Latin America===
The shows aired in at least Mexico, Ecuador, Peru, Argentina, Costa Rica, and Colombia. The dub was recorded at [[Magnum Estudios]] in Los Angeles California, using Spanish speaking expatriates (including a number of up-and-coming Mexican voice actors).

==Home video releases==
{{main|The Transformers (cartoon)/home video}}

==Notes==
[[File:G1 cartoon titles.jpg|thumb|upright=1.2|The Transformers will return once they have found their definite article.]]
[[File:WorldOfHectorRamirez.jpg|thumb|upright=1.2|No universe is safe from being Hectored.]]
*Both the [[The Transformers (toyline)|toyline]] and the [[The Transformers (Marvel comic)|Marvel comic]] used a definite article for their title, thus making the franchise's official name "''The'' Transformers" during its early years. At first sight, the cartoon appears to be the odd one out: The opening credits for all four seasons simply render the show's name as "Transformers", without "The"... except for the end of the season 2 opening credits. In addition, the [[commercial bumper]]s ''do'' use the definite article consistently. We have therefore chosen to use the version that matches both the toy line and the comic for the sake of consistency.
*While answering a letter from a fan in the [[Letters page (Marvel UK)|letters page]] to [[The Legacy of Unicron!|Issue #146]], the [[Grimlock (G1)/Marvel Comics continuity|Grimlock]] from the [[The Transformers (Marvel comic)|UK Marvel Comics]] revealed that he totally knows all about ''The Transformers'' cartoon series. He claims the Marvel Comics depict the events as they actually happened and the cartoon is fictional.
*Looking at the production codes of the series reveals some choice tidbits:
**The series pilot, "More than Meets the Eye", was produced under a set of different production codes, as it was created before ''Transformers'' was expanded to become an ongoing series. After the pilot, the episode production numbers begin afresh with "700-01" ("Transport to Oblivion"), and proceeded in order until the end of the first season, with "700-13" ("Heavy Metal War"). At the beginning of the second season, it seems the production codes were adjusted to account for the three parts of "More than Meets the Eye", but someone's math was off by a digit: the first episode of the season, "Autobot Spike," was "700-16," instead of "700-17." This out-by-one numbering continued through the entire second season, ending with the 65th episode, "B.O.T.", as "700-64."
**The original intention of season 3 was to correct this numbering error and begin with "700-66," but after several episodes had moved into production, the decision was made to amend the numbering of the season and start with "700-86"—internal Sunbow documentation available on the Metrodome DVD release of the series shows each episode of "[[Five Faces of Darkness]]" numbered 700-66 through -70, crossed out and renamed 700-86 through -90 by hand, and a model sheet for [[Beta (G1)|Beta]] identified "Forever Is a Long Time Coming" as episode "700-74," when its finalized production number was "700-94". Presumably, this was done in reference to the year, 1986, to mark a new "era" for the series now that new writers and story editors were in charge of production.
**There is no episode with production code 700–109. "Only Human" was 700–108, while "Grimlock's New Brain" was 700–110; many online sources list "Money Is Everything" as episode 700-109 and instead omit 700–111, but Sunbow documentation consistently proves this incorrect. A piece of internal correspondence from Marvel Productions<ref>[https://twitter.com/MSipher/status/1107399668361650176 Marvel Productions internal correspondance, posted by MSipher on Twitter]</ref> reveals that this is because "[[The Face of the Nijika]]" was originally episode 109, but it was "put on hold" by Hasbro for unknown reasons, and when revised, was given the new number of 700–113.
*Twelve episodes were released as audio adventures by the [[Germany|German]] company [[Karussell|Karussell Musik und Video]] (featuring dialogue from the German dub of the cartoon by Polyband with new background music from Karussell's own library), a common practice at the time.
*Cartoon writers are a sneaky lot, and quietly put references to ''[[G.I. Joe (franchise)|G.I. Joe: A Real American Hero]]'', another show they were working on at the same time, into ''The Transformers''. [[Daina]] of the Soviet Oktober Guard ("[[Prime Target (episode)|Prime Target]]"), [[Flint (G.I. Joe)|Flint]] as [[Marissa Faireborn]]'s dad ("[[The Killing Jar (episode)|The Killing Jar]]"), and an elderly [[Cobra Commander]] ("[[Only Human]]") all appear. We also see journalist [[Hector Ramirez]] ("[[Prime Target (episode)|Prime Target]]"), who appeared in almost ''everything'' Hasbro and Sunbow were doing at the time.
{{--}}

==External links==
*[https://www.youtube.com/playlist?list=PLvMHCfwLXJRYGTnvIQX9Hmwq_Q35qnaD8 Complete ''The Transformers'' playlist on YouTube]
*[http://groups.google.com/group/net.comics/browse_thread/thread/eab15c298a61cdfb/fce7a2ddb7e35a81 1985 net.comics review]
*[http://www.reocities.com/Area51/Comet/5606/tfepgd.html Aaron Marsh's Transformers Episode Guide] — Including variants and repackagings
*[http://www.facebook.com/pages/Transformers/9160392217 Transformers on Facebook] - Includes information on Matrix of Leadership Box Set
*[https://sunbowmarvelarchive.blogspot.com/p/mp-700-transformers-part-1-1984-1985.html Scripts and storyboards for Season 1 and 2 at the Sunbow and Marvel archive]
*[https://sunbowmarvelarchive.blogspot.com/p/mp-700-transformers-part-2-1986-1987.html Scripts and other material from Season 3 at the Sunbow and Marvel archive]

==References==
{{reflist}}

{{DEFAULTSORT:Transformers (cartoon), The}}
[[Category:Continuities]]
[[Category:Generation 1 media]]
[[Category:The Transformers episodes| ]]
[[Category:Television series]]

Title sequence

2023-04-10T16:39:29Z

Wiffletron: /* Season 5 */

[[File:Targetmasters.jpg|upright=1.67|thumb|''Mooooooom!'' Pinpointer and Crosshairs are making a title sequence!]]
A '''title sequence''' is the animation that accompanies the [[theme song]] or opening narration of a television series, introducing the audience to the show's characters and storyline on a visual level. Title sequences are usually composed of original animation commissioned solely for the sequence, a collection of clips from actual episodes, or a mixture of both. Oftentimes, the original animation commissioned for the title sequence is of vastly superior quality to the animation seen in the actual program. ''Oftentimes'', but not always. These sequences can range from thirty seconds to a minute and thirty seconds, depending on the length of the theme song or opening narration.

==Generation 1 (English)==
:'''Theme song:''' "The Transformers" by [[Anne Bryant]] and [[Ford Kinder]].
Each season of ''[[The Transformers (cartoon)|The Transformers]]'' boasted an original title sequence with varying performances of the classic ''Transformers'' [[theme song]]. Seasons 1 and 2 each offered unique performances of the theme song, while from season 3 onward, a third and final version was performed and used exclusively. For the reruns on the Sci-Fi Channel's [[Cartoon Quest]] and [[Animation Station]] blocks (as well as some syndicated reruns of season 2), the season 2 animation was combined with the season 3 version of the theme.

===Season 1===
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Nakamura Production]]''
[[File:G1season1intro01.jpg|left|upright=1.1|thumb|Prime at perhaps his wussiest.]]
The [[Autobot]] and [[Decepticon]] insignias fly by as [[Optimus Prime (G1)/Generation 1 cartoon continuity|Optimus Prime]] and several of his troops transform. After the title flips to different faction colors, the [[Seeker (body-type)|Seeker]]s transform and fire upon several Autobot cars. Optimus Prime and [[Megatron (G1)/Generation 1 cartoon continuity|Megatron]] join the battle. [[Skywarp (G1)/Generation 1 cartoon continuity|Skywarp]] clashes with [[Jazz (G1)/Generation 1 cartoon continuity|Jazz]] and judo-flips him, but Jazz transforms to car mode, lands, drives back and returns to [[robot mode]], punching Skywarp in the face. [[Soundwave (G1)/Generation 1 cartoon continuity|Soundwave]] unleashes several of his cassette troops while Megatron transforms to gun mode and fires on the Autobots. Both sides then fly into the air and behind a mountain, where the title pops out.
{{-}}

===Season 2===
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]''
:'''Key animation:''' [[Nobuyoshi Habara]]
[[File:G1season2IntroGrid01.jpg|upright=1.1|thumb|"Hand-drawn version of computer-generated grids. How ironic!"]]
The Autobot and Decepticon insignias come flying out from space and across the landscape of [[Cybertron (planet)|Cybertron]] before the scenery changes to that of [[Earth]]. The "Transformers" title then appears and is snatched in the jaws of [[Grimlock (G1)/Generation 1 cartoon continuity|Grimlock]], where it morphs into [[Thrust (G1)|Thrust]]. Grimlock releases Thrust as the rest of the [[Dinobot (G1)|Dinobots]] transform and fire upon [[Blitzwing (G1)|Blitzwing]]. Blitzwing transforms to tank mode and makes the mistake of firing upon [[Omega Supreme (G1)|Omega Supreme]], who transforms to robot mode and squashes him beneath his heel. [[Scrapper (G1)|Scrapper]] picks up the remains of Blitzwing, and Omega fires on the approaching [[Astrotrain (G1)|Astrotrain]], who transforms to space shuttle mode just as the tracks drop off into a pit of lava. Down in the lava, the [[Insecticon (G1)|Insecticon]]s are swimming about for some reason. The lava then changes into a ''Tron''-like grid where Optimus Prime and Megatron clash before sinking into a wormhole as the title explodes onto the screen.
{{-}}

==="Five Faces of Darkness"===
:'''Animation:''' ''[[AKOM]]''

:''All five "[[Five Faces of Darkness]]" episodes had their own unique opening sequence, though on DVD releases of the series it only appears on Parts 3 and 5.''
[[File:Season3AlternateIntro01.jpg|left|upright=1.1|thumb|The valiant Springer leaves Rodimus to die.]]
The Autobot and Decepticon insignias pass beneath the [[Rockeroid]] ship and glide across the landscape of Cybertron, passing over several battered Decepticons dogpiling on top of a single [[Energon cube]]. As the Decepticons fight over the Energon, [[Ultra Magnus (G1)/Generation 1 cartoon continuity|Ultra Magnus]], [[Kup (G1)/Generation 1 cartoon continuity|Kup]] and [[Spike Witwicky (G1)/Generation 1 cartoon continuity|Spike]] choose this strategic time to blast their helpless foes with laser fire. [[Hot Rod (G1)/Generation 1 cartoon continuity|Rodimus Prime]] then drives up and transforms to robot mode within a wall of flames as the title appears on his chest. The scene shifts to [[Thrull]], where [[Galvatron (G1)/Generation 1 cartoon continuity|Galvatron]] emerges from his plasma bath and fires on a nearby planet, destroying it. Beneath the planet, back on Cybertron, [[Daniel Witwicky (G1)|Daniel]] is confronted by [[Trypticon (G1)|Trypticon]], only to be rescued by [[Metroplex (G1)|Metroplex]]. Then, on [[Quintessa (planet)|Quintessa]], Ultra Magnus, Kup and Spike are dropped into a [[Sharkticon (species)|Sharkticon]] pit and swim away in fear from one of the approaching beasts. The faction insignias then go racing again through space, this time to the planet [[Goo 8739-B|Goo]], where the Autobots are stuck in slime. [[Springer (G1)|Springer]] transforms to helicopter mode and rescues everyone but Rodimus Prime, who gets sucked into a giant spaceship. Rodimus blasts his way out of the ship as several letters scramble together to form the title.
{{-}}

===Season 3===
:'''Animation:''' ''[[AKOM]]'', ''[[Sam Young Studio]]''
[[File:Intro3 4 with error.jpg|upright=1.1|thumb|Remember that bit about title sequences having ''better'' animation than the show itself...?]]
A vector grid forms the disembodied head of [[Unicron/Generation 1|Unicron]], orbiting Cybertron. [[Ratbat (G1)|Ratbat]] flies through his eye as the scene shifts to the landscape of Cybertron and an army of [[Overcharge (G1)|Overcharge]]s in tank mode. One of them fires a blast at the audience which blows up the title. Out in space, [[Sky Lynx (G1)|Sky Lynx]] is chasing a unit of [[Sweep (G1)|Sweeps]] and a miscolored [[Cyclonus (G1)/Generation 1 cartoon continuity|Cyclonus]] through a field of space debris. Amid the debris is a TV set that shows Metroplex battling Trypticon. Grabbing Trypticon by the shoulders, Metroplex whirls him around into a crudely drawn tornado. That tornado then becomes the rings of Saturn, upon which are driving [[Blurr (G1)/Generation 1 cartoon continuity|Blurr]] and [[Wheelie (G1)|Wheelie]]. Wheelie's spinning tire becomes the barrel of Galvatron's cannon, aimed directly at the audience. The Decepticon insignia on his chest then rises up, becomes an Autobot insignia and then situates itself onto the chest of [[Blaster (G1)/Generation 1 cartoon continuity|Blaster]], who is engaged in a battle on Earth. Blaster transforms to boom box mode and emits several ripples representing sound or radio waves. Those waves then become the ripples in a pool of water filled with Sharkticons. A Sharkticon swims toward the audience, and the darkness in its mouth becomes a space background and a platform. Rodimus Prime, Ultra Magnus and Kup (with Springer's head) come running over the platform and toward the audience. The platform is then revealed to be the title.
{{-}}

===Season 4===
:'''Animation:''' ''[[Toei Animation|Toei]] (commercial animation), [[AKOM]]'' (Season 3 intro animation), ''[[Sam Young Studio]]'' (Season 3 intro animation)

:''This title sequence is composed of animation commissioned for several Transformers toy [[commercial]]s as well as a few clips recycled from the season 3 title sequence.''
[[File:Scorponok-Rebirth.jpg|left|upright=1.1|thumb|"I'm ready for my closeup, Mr. DeMille."]]
Rodimus Prime and Blurr race across a wall and through an electrical field, where they meet a distraught Kup. [[Scorponok (G1)|Scorponok]] then unites beautifully with [[Zarak (G1)|his head]]. Elsewhere, the [[Technobot (G1)|Technobot]]s unite into [[Computron (G1)|Computron]]. [[Flywheels]] then transforms to robot mode and fires. An [[Overcharge (G1)|Overcharge]] appears with the title in front of its cannon in tank mode and blows it up (''recycled season 3 footage''). Above Cybertron, [[Triggerhappy (G1)|Triggerhappy]] and [[Blowpipe (G1)|Blowpipe]] fire and land on the ground. Triggerhappy is immediately tackled by [[Sureshot (G1)|Sureshot]]. [[Spoilsport]] and Blowpipe transform out of gun mode and clash. As they do, [[Crosshairs (G1)|Crosshairs]] and [[Pinpointer (G1)|Pinpointer]] arrive in [[alternate mode|vehicle mode]] and transform, only to be immediately tackled by [[Misfire (G1)|Misfire]] and [[Aimless]]. On another planet, ship mode [[Fortress Maximus (G1)|Fortress Maximus]] blasts the approaching [[Terrorcon (G1)|Terrorcon]]s. The scene shifts to the barrel of Galvatron's cannon as his Decepticon insignia rises and becomes Blaster's Autobot insignia (''recycled season 3 footage''). Back on Cybertron, Sureshot and Triggerhappy are still going at it. On Earth, Metroplex transforms from battle station mode to robot mode as he's fired upon by [[Bruticus (G1)|Bruticus]]. The scene shifts to the platform in outer space, as Rodimus Prime, Ultra Magnus and Kup (miscolored as Springer) run across it, revealing it to be the title (''recycled season 3 footage'').
{{-}}

===Season 5===
:'''Animation:''' ''[[Toei Animation|Toei]]'' (movie and commerical animation), ''[[Charlex]]'' (titles)

:''This title sequence is composed of animation commissioned for several Transformers toy [[commercial]]s as well as a few clips recycled from ''[[The Transformers: The Movie]]''.''
[[File:G1season5titlesequence01.jpg|thumb|upright=1.1]]
Hot Rod runs through a valley carrying Daniel Witwicky, transforms to vehicle mode and places Daniel in the driver's seat (''recycled Movie footage''). The Headmasters roll-out from a [[Cybertron (planet)|Cybertronian]] city. A shuttle blasts off from planet Cybertron and into space. On the planet of [[Junkion (planet)|Junk]], Springer and the Junkions run from Galvatron and Cyclonus, who are spraying them with laserfire (''recycled Movie footage''). In [[Autobot City (G1)|Autobot City]], Optimus Prime transforms from vehicle to robot mode, rocketing himself into the air and shooting several Decepticons beneath him while the title (''a stock 1984-86 version, slanted downward'') appears on the screen (''recycled Movie footage''). Megatron blasts his [[fusion cannon]] while Starscream strafes Springer, who fires back (''recycled Movie footage''). The [[Targetmaster (technology)|Double Targetmaster]]s transform from vehicle to robot modes and fire. In the sky, Triggerhappy and Blowpipe transform to robot and gun mode and open fire. In Autobot City, Devastator tears through a wall, on Cybertron, [[Unicron/Generation 1|Unicron]] smashes his hand down on the planet, back on Earth, Megatron and the Decepticons evacuate a burning Autobot shuttle and both Megatron and Starscream open fire (''recycled Movie footage''). On Cybertron, Crosshairs and Pinpointer arrive in vehicle mode, transform to [[robot mode]] and skid to a stop. The Autobot [[Pretender]]s exit their Pretender shells and rise up into the air in robot mode. On [[Quintessa (planet)|Quintessa]], Hot Rod punches a Sharkticon in the face (''recycled Movie footage''). Inside Unicron, Hot Rod opens the [[Matrix of Leadership]] and reveals the show title (''the same version as before, now slanted upward''), outside, Grimlock claws his feet into Unicron, at Autobot City, Megatron ignites his energon saber, leaps into the air and is felled by an uppercut from Optimus Prime (''recycled Movie footage'') that causes the title (''this time the 1988 commercial version'') to appear on the screen.
{{-}}

===''Generation 2''===
:'''Animation:''' ''[[Lamb & Company]]'', ''[[Doros Motion]]'' (Cybernet Space Cube animation)

:''Rather than sport a theme song, the ''[[Transformers: Generation 2 (cartoon)|Generation 2]]'' series featured new CG animation accompanied by narration.''
[[File:G2CartoonIntro01.jpg|upright=1.1|thumb|G2 Prime was too extreme for his own good sometimes.]]
Optimus Prime drives over a bridge on some alien planet with two moons in the sky and transforms to robot mode as the narrator describes him as "More than meets the eye, he's a robot in disguise!" Optimus is then strafed by [[Ramjet (G1)|Ramjet]] in jet mode. The narrator describes him and the Decepticons as "going ballistic to destroy the Autobots". Ramjet transforms to robot mode and fires a missile into Prime's chest, damaging it, and then shoves him against the side of a cliff. Prime kicks Ramjet away and punches the fallen Ramjet square in the face before he can stand back up. (Way to fight fair, Prime.) Prime then begins stomping on the defeated Ramjet repeatedly with his foot while triumphantly firing his rifle into the sky. (''Jeez, man''.) The narrator then explains to the audience the "Magic of the [[Cybernet Space Cube]]" and introduces the "computer-enhanced stories of the Transformers".
{{--}}

==Generation 1 (Japanese)==
===''Fight! Super Robot Lifeform Transformers''===
====Title sequence #1====
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]'', ''[[Nakamura Production]]''
:'''Theme song:''' ''"[[Transformer (song)|TRANSFORMER]]" by [[Satoko Shimonari]]''

:''The first Fight! Super Robot Lifeform Transformers title sequence consisted of the animation used for the English season 1 sequence with additional clips from "[[More than Meets the Eye (mini-series)|More than Meets the Eye]]" to pad out the full minute-and-twenty-second length.''
[[File:FSRLTitleSequence01.jpg|left|upright=1.1|thumb]]
The Autobot and Decepticon insignias fly by as Prime, atop the Autobot one, transforms from truck to [[robot mode]]. The Japanese title then appears floating in space. The Seekers fly down and transform to robot mode, attacking several Autobot cars who transform to robot mode and fire back. Prime and Megatron join the battle as the two sides clash. Skywarp judo-flips Jazz, who transforms to car mode as he lands, drives back, transforms to robot mode and punches Skywarp in the face. Soundwave unleashes several of his cassette warriors as Megatron transforms to gun mode and fires upon the Autobots (recycled from the English season 1 title sequence). Prime then commands a full line-up of Autobots to transform, and they roll out over the desert (recycled from "[[More than Meets the Eye, Part 3]]"). Underwater, [[Rumble (G1)|Rumble]] causes an earthquake that begins destroying a dam. On top of the dam, Prime and Megatron battle with [[Energon-axe]] and [[Energon mace]], only for Prime to be knocked off the ledge (recycled from "[[More than Meets the Eye, Part 2]]"). At the ruby crystal mines of [[Burma]], an explosion sends truck mode Prime tumbling down the side of a mountain (recycled from "[[More than Meets the Eye, Part 2]]"). Out in the desert, Prime transforms from truck mode to robot mode and rushes toward the audience. Megatron transforms to gun mode and is caught by Skywarp as Soundwave unleashes several of his cassette warriors (recycled from "[[More than Meets the Eye, Part 3]]"). A trio of [[Air Warrior]]s transform to jet mode and fly off (recycled from "[[More than Meets the Eye, Part 2]]"). On Cybertron, [[Bumblebee (G1)/Generation 1 cartoon continuity|Bumblebee]] transforms to his pre-Earth saucer mode (recycled from "[[More than Meets the Eye, Part 1]]"). In the desert, Soundwave and Rumble watch as [[Starscream (G1)/Generation 1 cartoon continuity|Starscream]] transforms to jet mode and flies off into the distance (recycled from "[[More than Meets the Eye, Part 1]]"). The Autobots and Decepticons then go flying behind a mountain. Where the words creating the title would have popped out from behind the sides of the mountain in the English version, the Japanese title pops out from over top of the mountain (recycled from the English season 1 title sequence).

====Title sequence #2====
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]'', ''[[Nakamura Production]]''
:'''Theme song:''' ''"[[Transformer (song)|TRANSFORMER]]" by [[Satoko Shimonari]]''

:''The second Fight! Super Robot Lifeform Transformers title sequence consisted of the animation used for the English season 1 and 2 sequences with additional clips from various other episodes (mostly the same clips used in the US season 2 closing credits sequence) to pad out the full minute-and-twenty-second length.''
[[File:We Hope The Only Title Sequence.jpg|thumb|upright=1.4|We hope the only grammar!]]
The Autobot and Decepticon insignias fly through space toward the planet Cybertron. The Japanese "Fight! Super Robot Lifeform Transformers" logo appears. Grimlock and the Dinobots open fire on Blitzwing, who transforms and attempts to shoot down Omega Supreme. Omega Supreme squashes Blitzwing (who is salvaged by Scrapper) and then opens fire on Astrotrain. Astrotrain transformers and retreats as the "camera" falls into a pit of lava containing the Insecticons (US season 2 title sequence footage). Starscream, Thundercracker, and Skywarp transform from jet to robot modes and open fire on [[Wheeljack (G1)/Generation 1 cartoon continuity|Wheeljack]], Bumblebee and [[Mirage (G1)/Generation 1 cartoon continuity|Mirage]]. Optimus and Megatron both lead their respective factions in a charge into battle. Various robots grapple before the Decepticons fly off with the Autobots on the ground shooting at them (US season 1 title sequence footage). [[Long Haul (G1)|Long Haul]] transform to robot mode ("[[The Master Builders (episode)|The Master Builders]]"), [[Warpath (G1)|Warpath]] transforms to robot mode ("[[A Decepticon Raider in King Arthur's Court (episode)|A Decepticon Raider in King Arthur's Court]]"), Blitzwing transform to tank mode ([[Megatron's Master Plan, Part 2]]), [[Slag (G1)|Slag]] and [[Sludge (G1)|Sludge]] transform to dinosaur modes ("[[Desertion of the Dinobots, Part 1]]"), [[Powerglide (G1)|Powerglide]] transforms to jet mode ("[[Dinobot Island, Part 1]]"), [[Sunstreaker (G1)/Generation 1 cartoon continuity|Sunstreaker]], [[Smokescreen (G1)|Smokescreen]], [[Cliffjumper (G1)/Generation 1 cartoon continuity|Cliffjumper]], [[Brawn (G1)|Brawn]], and Grapple transform from vehicle to robot modes (??), Starscream transformers to jet mode and flies off ("[[More than Meets the Eye, Part 2]]"), Smokescreen, [[Inferno (G1)|Inferno]] and Wheeljack transform to [[alternate mode|vehicle mode]]s (??), Optimus Prime transforms from truck to [[robot mode]] while Megatron transforms from robot to gun mode ("[[More than Meets the Eye, Part 3]]"). Optimus and Megatron square off on a computerized grid in outer space and promptly sink into the grid (US season 2 title sequence footage). The grid then explodes and turns into the Japanese "Fight! Super Robot Lifeform Transformers" logo.
{{-}}

===Scramble City: Mobilization===
:'''Animation:''' ''[[Toei Animation|Toei]]'', ''[[Ashi Productions]]'' (Season 2 intro footage only)
:'''Theme song:''' ''"[[Transformer (song)|TRANSFORMER]]" by [[Satoko Shimonari]]''

:''The "[[Scramble City: Mobilization]]" title sequence consisted of the animation used for the English season 2 sequence with additional clips from "More than Meets the Eye" to pad out the full minute-and-twenty-second length.''
[[File:ScrambleCityTitleSequenceSoundwave01.jpg|thumb|left|upright=1.4|"Laserbeak: Eject. Operation: Destroy the departing sky!"]]
The Autobot and Decepticon insignias fly across the landscape of Cybertron, which becomes the landscape of Earth. The English title appears and is bitten by Grimlock, then morphs into Thrust. Grimlock releases Thrust as the Dinobots transform and fire upon Blitzwing. Blitzwing transforms to tank mode and fires on Omega Supreme, who squashes him beneath his foot. As Scrapper hauls off Blitzwing's remains, Omega fires on Astrotrain, who transforms to shuttle mode above a pit of lava. Down in the lava, the Insecticons are swimming around for no apparent reason (recycled from the English season 2 title sequence). On Cybertron, three [[Seeker (body-type)|Seeker]]s (including [[Sunstorm (G1)|Sunstorm]]) attack Bumblebee and Wheeljack with a flamethrower (recycled from "[[More than Meets the Eye, Part 1]]"). On Earth, a quake rumbles the crashed [[Ark (G1)|Ark]] and knocks Optimus Prime into the repair beam of [[Teletraan I]], who converts him into a truck (recycled from "[[More than Meets the Eye, Part 1]]"). Soundwave ejects [[Laserbeak (G1)/Generation 1 cartoon continuity|Laserbeak]], who chases after [[Hound (G1)/Generation 1 cartoon continuity|Hound]] and Cliffjumper, blasting the former off of a cliff (recycled from "[[More than Meets the Eye, Part 1]]"). A vector grid then appears with both Autobots and Decepticons charging over top of it. Prime and Megatron clash and sink into a pit as the English title explodes onto the screen (recycled from the English season 2 title sequence).
{{-}}

===''Transformers 2010''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Theme song:''' ''"[[Transformer 2010|TRANSFORMER 2010]]" by [[Shō Hirose]]''

:''Rather than recycle any of the crude animation from the English season 3 title sequence, the ''Transformers 2010'' title sequence was cobbled together from multiple toy [[commercial]]s and clips from ''[[The Transformers: The Movie]]''. Oddly, ''The Transformers: The Movie'' would not be released in Japan until 1989.''
[[File:TF2010TitleClip01.jpg|upright=1.1|thumb|It was a choice between "Cross of heat" or "BURNING HEART!" This won out.]]
Unicron's head orbits Cybertron as the Japanese title pops out of his broken eye (recycled from ''[[The Transformers: The Movie]]''). On an Earth highway, Ultra Magnus and several Autobots appear. Magnus transforms and fires his missiles at the approaching Galvatron and multiple Decepticons. Galvatron flies right through the flames, only to be socked in the jaw by Magnus. Galvatron transforms to cannon mode and returns fire. Elsewhere, Trypticon is approached by the [[Protectobot (G1)|Protectobot]]s, who transform and open fire on the city. Trypticon transforms first to battle station mode, then dinosaur mode. The Protectobots combine into [[Defensor (G1)|Defensor]] as Trypticon breathes fire in their direction. Metroplex arrives in mobile battle station mode and is attacked by Bruticus. Metroplex transforms to robot mode and returns fire (footage from the Metroplex commercial, also used in the English season 4 intro). In some other desert, [[Broadside (G1)|Broadside]] and [[Sandstorm (G1)|Standstorm]] show off their three transformations as they battle Blitzwing and Astrotrain. And yet elsewhere, the [[Predacon (G1)|Predacons]] mow down [[Sludge (G1)|Sludge]] and then pose on a cliff before combining into [[Predaking (G1)|Predaking]]. Inside Unicron, Rodimus Prime gives Galvatron the "end of the road" speech, picks him up and hurls him out into space. On Cybertron, Rodimus rallies a line-up of Autobots as the Japanese title appears (recycled from ''[[The Transformers: The Movie]]'').
{{-}}

===''The Headmasters''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Key animation''' Hidetoshi Ōmori
:'''Theme song:''' ''"[[The Headmasters (song)|The Headmasters]]" by [[Hironobu Kageyama]]''

:''The first completely original title sequence commissioned by [[TakaraTomy|Takara]]. Beginning with "[[Explosion on Mars!! Maximus Is in Danger]]", the Decepticons in the sequence would flash on and off as a tie-in with the light-gun game [[Video Challenger]].''
[[File:HeadmastersTitleSequence01.jpg|left|upright=1.1|thumb|Apply directly to the footage!]]
[[File:GalvyChallenger.gif|thumb|upright=1.1|Captain Powermaster and the Robots of the Future!]]
As the sun is eclipsed by a planet, the title appears on the screen. [[Chromedome (G1)|Chromedome]] and the Autobot [[Headmaster (technology)|Headmaster]]s head-on and fly toward the audience. Above Earth, the [[Fortress Maximus (G1)|Battleship Maximus]] transforms and deploys [[Blaster (G1)/Generation 1 cartoon continuity|Twincast]] and the [[Trainbot]]s. On the [[Moon (moon)|Moon]], Spike and Daniel Witwicky hop along the surface in their [[Exosuit]]s as [[Sixshot (G1)|Sixshot]] and the Decepticon Headmasters fly up behind them. In space, Galvatron, [[Scorponok (G1)|Mega Zarak]] and the Decepticon Headmasters open fire on the Trainbots, who combine into [[Raiden]]. The Autobot and Decepticon Headmasters then engage in a massive outer space firefight with lasers flying all over the place. Rodimus Prime is struck by a laser and injured, but is quickly shielded by Chromedome, who then blasts [[Soundwave (G1)/Generation 1 cartoon continuity|Soundblaster]] in the chest and sends him flying. [[Skullcruncher (G1)|Skullcruncher]] then attacks Chromedome with his sword, but is immediately deflected. The Terrorcons then arrive on the scene but are all blown up by the combined efforts of Raiden and the recovered Rodimus Prime. Sixshot and the remaining Decepticons are then driven back by a blast from [[Hardhead (G1)|Hardhead]]. The Autobot insignia then appears, and every Autobot that matters lines himself up in front of it, with Chromedome taking center point.
{{-}}

===''Super-God Masterforce''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Key animation:''' Masahiko Ōkura (second seqence only)
:'''Theme song:''' ''"[[Chōjin Masterforce no Theme]]" by [[Toshiya Igarashi]]''

====Title sequence #1====
[[File:Masterforce opening 1.jpg|225px|thumb]]
At a drive-in movie theater, [[Shūta Gō]] and [[Minerva (human)|Minerva]] prepare a computer, which projects the rest of the opening sequence onto the big screen for the theater's patrons. The title is revealed, standing atop a pedestal with spotlights illuminating it, before cutting away to a blue-tinged shot of human mode [[Metalhawk (G1)|Metalhawk]] racing across a field of anime speed-lines. The image is soon replaced with one of him in his [[Pretender]] armor, quickly joined by [[Phoenix (G1)|Phoenix]], [[Diver (G1)|Diver]] and [[Lander]] in theirs. The four Pretenders transform into [[robot mode]] and then fly into the screen. Jet mode Metalhawk and Phoenix fly around [[Ginrai (human)|Ginrai]]'s [[trailer]] in battle station mode as the [[Trainbot]]s soar by in the background, all in the sky above the Autobots' mountain headquarters. [[Buster (G1)|Buster]] and [[Hydra (G1)|Hydra]] fly by a dark castle in jet mode, and inset boxes appear onscreen revealing their names, ages and nationalities, before they engage Metalhawk and Phoenix in a dogfight. As Shūta and Minerva look on, worried, the two Decepticons merge into [[Darkwings]]. On the ground below, [[Lightfoot (G1)|Lightfoot]], [[Ranger]] and [[Road King]] come speeding into action, as an inset gives Lightfoot's details to the audience. Lightfoot races into a tunnel, where he is confronted by Pretender mode [[Dauros]], [[Gilmer]] and [[Blood]], the latter transforming to robot mode and opening fire. As Minerva cheers, Lightfoot transforms into robot mode and fire back, nailing Blood. Elsewhere, humans run in panic as a [[Tentakil (Masterforce)|Tentakil]] rampages through their city before combining with its fellow [[Seacon (Masterforce)|Seacons]] to form [[King Poseidon]]. Ginrai comes rolling onto the scene with the requisite inset box, transforms into robot mode and leaps into the air, avoiding King Poseidon's cannon fire and flattening the combiner with a kick. The projection ends with Ginrai and the four Autobot Pretenders standing on Ginrai's battle station, and the camera pulls back out to show Minerva and Shūta watching. The five Transformers onscreen leap towards the camera, and the two kids fall over as they come ''out'' of the screen and land in front of them. Shūta and Minerva right themselves and cheer.
{{-}}

====Title sequence #2====
[[File:Masterforce opening 2.jpg|left|225px|thumb]]
Ginrai and the [[Headmaster Junior]]s come running towards the audience on a white field ([[Cab (human)|Cab]] swings in on a rope), which dissolves to reveal the image of the Autobots' mountain headquarters. The quartet turn stage-left and jump into the air as flames fill the screen, segueing to the title on a background of green spotlights. Ginrai very dramatically dons his [[Godmaster (lifeform)|Godmaster]] armor just before King Poseidon comes bursting through a field of ice and shoots at him, prompting him to leap into the air and merge with his [[Transtector]] to become Super Ginrai. [[Mega]] and [[Giga]] appear against a black field, surrounded by rainbow-colored energy, then combine with their Transtectors into [[Overlord (G1)|Overlord]]. Human-form Road King, Lightfoot and Ranger slide across a sparkly green background, and their [[alternate mode|vehicle mode]] Transtectors roll by below them. Each one of the three fades away as his Transtector lines up below him, transitioning into close-ups of their cockpits, with their armored drivers now behind the wheel. The three Godmasters drive off the top of waterfall and transform into robot mode before they hit the ground below. Back at the battle, Ginrai flips King Poseidon and slams him into the tundra, where he explodes dramatically. Ginrai then turns, and the scene changes to a city, where Overlord shields himself against a blast from Ginrai's cannon. Overlord unleashes his own weapons, but Ginrai leaps over the volley and kicks Overlord in the face. Overlord spins and launches his "Mega Child" jet-shield to pursue Ginrai, but the Autobot whips around and knocks it out of the air before blasting Overlord some more, then finally bringing him down with a rain of punches and kicks. Cab, Shūta and Minerva are then seen driving [[Godbomber]] into action, and the drone launches into the air, linking up with Ginrai to form God Ginrai. A long pan up God Ginrai's body concludes with the Headmaster Juniors jumping from Godbomber's cockpit and being joined by Ginrai. They all join hands and run forward, with the images of God Ginrai and their mountain base in the background.
{{-}}

===''Victory''===
[[File:Victory title sequence.jpg|thumb]]
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Theme song:''' ''"[[Transformer V]]" by [[Kōji Kaya]] and Morinoki Children's Chorus''
The [[Brainmaster]]s roll across a blue grid and transform into [[robot mode]], quickly followed by the [[Breastforce]] doing the same, only on a red grid. A glowing "V" descends into shot, and the scene transitions to the show's title, with the V in place as part of the logo. [[Star Saber (G1)|Star Saber]] flies in space above the [[Earth]], as [[Deathsaurus (G1)|Deathsaurus]] wreaks havoc in a city down on the planet's surface. Star Saber [[stock footage|transforms to robot mode]] and lunges into battle with Deathsaurus, while the Brainmasters clash with the Breastforce. Elsewhere, the [[Dinoforce]] attack the Autobots' [[Rocket Base|Shuttle Base]], but are repelled by [[Galaxy Shuttle]]. [[Jan Minakaze]]'s face then fills the screen, and the camera zooms out to show him standing on a green grid, with an image of Earth hanging in space in the background. Galaxy Shuttle and the Brainmasters jump down from off-screen to join him, and then Star Saber's face fills the whole screen. The camera zooms out again, and the grid and other characters are gone, leaving only Star Saber standing before the Earth. He swings his sword and poses dynamically.
{{-}}

===''Zone''===
:'''Animation:''' ''[[Toei Animation|Toei]]''
:'''Theme song:''' ''"[[Transformer Z no Theme]]" by [[Ichirō Mizuki]]''
[[File:Zone title sequence.jpg|left|225px|thumb|Is he union?]]
[[Emusa]] cues the beginning of the sequence by popping up with a clapperboard. The [[Jet Patrol Team]] and [[Sunrunner (Zone)|Sunrunner]] come flying out of the sunset, over the ocean, followed by the huge form of [[Dai Atlas (G1)|Dai Atlas]], who fills the whole screen. By the time Dai Atlas has passed, the scene has changed to a shot of [[Micro|Planet Zone]] from space, before the title card appears. [[Violengiguar]] whirls in space, and from the folds of his cloak, the [[Nine Great Demon Generals]] emerge. Dai Atlas transforms from jet to [[robot mode]], while [[Sonic Bomber (G1)|Sonic Bomber]] destroys some kind of flying monster, then transforms to robot mode himself. The [[Rescue Patrol Team]], [[Battle Patrol|Battle Patrol Team]], and [[Race Car Patrol|Race Car Patrol Team]] prepare for action. The [[Rocket Base]]'s Galaxy Rocket flies through space, flanked by the Jet Patrol Team, while on Zone's surface, the other [[Micromaster]]s ride the Rocket Base itself into battle. [[Moonradar (G1)|Moonradar]] and [[Rabbicrater]] pose in front of a large "Z", then drive through a field, just behind [[Cain]] and [[Akira Serikawa]], who are hand-in-hand. [[Zone Base]] transforms into battle mode as Cain, Akira, and Emusa leap through the air excitedly, while Dai Atlas dodges his way around a series of explosions. He emerges from the dust of the explosions in drill tank mode and lunges towards the monster that is attacking him, drilling right through and destroying it. Dai Atlas and Sonic Bomber land in front of Zone Base, Cain and Akira pop up in front of them, and then Emusa reappears with his clapperboard to signify that it's all over.
{{--}}

==''Beast Wars'' (English)==
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"Beast Wars Theme" by [[Robert Buckley]]''

:''All three seasons of ''Beast Wars'' use the show's main theme music for the intro sequence, accompanied by occasional shouts of "''Beast'' Wars!" The initial intro for Season 1 was 30 seconds in length, while a later verison, as well as the intros for Seasons 2 and 3, doubled it to a full minute by extending the musical theme. With the exception of the logo's appearance, the intro sequences do not use any original animation and instead are composed of clips from the series.''

===Season 1 (short version)===
[[File:BeastWarsS1Intro.jpeg|thumb|upright=1.4|Who. Stole. My. [[Rubber Ducky|'''Rubber. Ducky?!''']]]]
A brief series of clips explaining the series' premise are shown: The ''[[Axalon (BW)|Axalon]]'' and ''[[Darksyde (BW)|Darksyde]]'' emerge from a [[unspace|transwarp]] portal and crash on prehistoric [[Earth]]. On board the [[Predacon (BW)|Predacon]] ship, a computer analyzes the crew's new [[beast mode]]s, and a [[DNA scanner]] scans a rhinoceros and gorilla. A brief shot of [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]] growling in beast mode is quickly overtaken by the appearance of the title logo, and "Beast Wars!" is heard. Several clips are then played showcasing various characters in the series: [[Megatron (BW)/Beast Wars cartoon continuity|Megatron]] oversees his Predacon troops, [[Cheetor (BW)|Cheetor]] and [[Waspinator (BW)|Waspinator]] transform into [[robot mode]], the Predacons launch an attack, [[Rattrap (BW)|Rattrap]] takes cover behind a boulder, [[Tarantulas (BW)|Tarantulas]] fires his leg-guns, and Waspinator and [[Terrorsaur (BW)|Terrorsaur]] are hit by an explosion. Finally, Megatron and Optimus Primal both transform into robot mode and briefly struggle before the logo appears again, along with another chant of "Beast Wars!" accompanied by various animal cries.

===Season 1 (long version)===
The long version of the intro features more clips of the ''Axalon'' and ''Darksyde'' as the ships exchange fire before crashing onto Earth. After Megatron's console analyzes his robot mode, the ''Darksyde'' deploys its DNA scanner, detects dinosaur bones, and selects a T-rex beast mode for Megatron. The ''Axalon'' deploys its scanner as well, and its scan detects the rhino and gorilla. A computer screen shows these beasts, along with a rat. We then see the Maximals (with [[Dinobot (BW)|Dinobot]]) and Predacons facing off against each other in their beast modes. There is a close-up of Dinobot and then Cheetor in their beast modes. Megatron shakes his fist. Dinobot in robot mode jumps into action to defend the ''Axalon''. Cheetor is ambushed by Tarantulas. Terrorsaur endures a [[Power Surge (episode)|power surge]]. Tarantulas attempts to bite Rattrap. Waspinator flies into the screen. [[Rhinox (BW)|Rhinox]] analyzes a scan. The Predacons stand before the [[Standing Stones]]. The logo then flies into view over Optimus Primal as in the short opening, complete with the "Beast Wars!" chant. In succession, Megatron, Optimus Primal (accompanied by the "Beast Wars!" chant again), Dinobot and Cheetor (who is outrunning an explosion) transform into robot mode. Megatron smirks as he fires. Optimus Primal evades an attack in flight mode. Rhinox transforms into robot mode. Optimus Primal and Rattrap are falling from the [[flying mountain]]. The energon crystal in the Standing Stones explodes. The Maximals and Predacons in beast mode charge at each other in a field of raw energon. The title once again flies into view, ending the opening.

===Season 2===
[[File:BeastWarsS2Intro.jpg|left|225px|thumb|Like a treasure from a sunken pirate wreck.]]
The first 40 seconds of the intro are dedicated to clips summarizing [[Other Voices, Part 1]], [[Other Voices, Part 2]], and [[Aftermath]]. We begin with an opening shot of Earth. After Optimus Primal is interrogated by the [[Vok]] (using [[Unicron/Generation 1|Unicron]]'s head as their avatar), a beam shoots out from the [[Bio-Dome]], hitting Earth's fake second moon and revealing it to be the [[Planet Buster]]. The [[Maximal]]s, [[Cheetor (BW)|Cheetor]] in particular, are shown reacting to this. Optimus flies the [[transwarp cell]] to destroy the Planet Buster, but Megatron's face appears on the screen, taunting him. Optimus hits the pod's door futilely as it collides with the Planet Buster, destroying him and unleashing the [[quantum surge]]. The title logo appears and a chant of "Beast Wars!" is heard.

Rattrap, Cheetor, and Megatron are shown being transmetallized by the surge, while Terrorsaur's hand sinks into the lava as "Beast Wars!" is chanted again. Finally, a rapid montage of clips of (most of) the characters is shown, several in their new [[Transmetal]] forms: Megatron, Tarantulas, Rattrap, Cheetor, Rhinox, [[Quickstrike (BW)|Quickstrike]], [[Silverbolt (Fuzor)|Silverbolt]], Dinobot, Waspinator, [[Inferno (BW)|Inferno]], and... Tarantulas again. The logo then appears and "Beast Wars!" is uttered a third time.

===Season 3===
[[File:BeastWarsS3Intro.jpg|thumb|upright=1.4|He truly is a Big Bot now.]]
The sequence begins with a brief all-new rendering of the Axalon and Darkside crashing on Earth, then cycles back into reused footage, including the "sunrise lineup" sequence that had already been used in season 2. We are then shown [[Optimus Prime (G1)|Optimus Prime]]'s eyes flickering to life, his [[spark]] being removed from its container, Optimus Primal's new "Optimal" body, and Megatron raging amidst the time storm, giving us a (very) brief summary of the events of [[The Agenda (Part III)]] and [[Optimal Situation]]. Several random scenes are then played: Megatron firing a blast from his tail-cannon, Rattrap leaping to avoid it, the [[subaquatic stealth vessel]] exploring the ''Axalon''{{'}}s ruins, [[Depth Charge (BW)|Depth Charge]] blocking some energy blasts with his fins, [[Rampage (BW)|Rampage]] running from the crashing [[transwarp cruiser]], Megatron roaring in beast mode, Rattrap riding atop a large missile from the transwarp cruiser, Silverbolt landing on the ground and brandishing his feather missiles, Tarantulas in vehicle mode riding alongside the [[cyber raptor]]s, the [[Ark (G1)|Ark]] taking off from [[Cybertron (planet)|Cybertron]], Rhinox landing on the floor of the cavern in [[Mount St. Hilary]], Rampage rolling off a cliff and crushing a device that Inferno and Quickstrike have been building, Rattrap swinging in through the roof of the transwarp cruiser to attack Tarantulas, and a cyber raptor menacing an [[anthropoid]].

All of that in 30 seconds. Yeesh.

The title logo then appears, along with the customary shout of "Beast Wars!" More scenes appear: [[Blackarachnia (BW)|Blackarachnia]] presenting the Ark to Silverbolt, Depth Charge emerging from the water to a second cry of "Beast Wars!", Rhinox and Rattrap running from some energy blasts, Rampage jumping off a cliff into the water below, Tarantulas cackling in his lair, Optimus Primal transforming to jet mode and zooming off, Rattrap in vehicle mode driving across the ground, Blackarachnia being dropped off by Waspinator, Quickstrike transforming into beast mode, Rampage transforming into robot mode (boy, he sure shows up a lot in this one, huh?), Optimus Primal using his large arms to protect the other Maximals from a cave-in, Megatron transforming into beast mode, and finally Optimus Primal activating his chest-mounted blasters and laser sight. The title logo appears along with the usual chant.

===Rhino home video versions===

{{stub}}

==''Beast Wars'' (Japanese)==

===''Beast Wars''===
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[War War! Stop It|WAR WAR! STOP IT]]" by [[Banana Ice]]''

:''The Japanese ''Beast Wars'' opening largely uses the same footage as the long version of the English Season 1 opening, with additional footage from early episodes.''

The first 19 seconds of the Japanese ''Beast Wars'' opening is identical to the long version of the English Season 1 opening, with the ''Axalon'' and ''Darksyde'' exchanging fire, crash-landing, and the DNA scanners being deployed. After the shot of the Maximals and Predacons in their beast modes, Optimus Primal in beast mode points toward the viewer. An explosion is superimposed over Megatron's head. We then see the close-ups of Dinobot and Cheetor, followed by Optimus Primal and Rattrap riding on Rhinox's back. Dinobot leaps into action and Tarantulas ambushes Cheetor. We then see Rattrap (in beast mode) riding on Optimus Primal's back in flight. The clips form the English long opening are shown from Tarantulas attacking Rattrap to Optimus Primal's growl, but instead of a logo, the close-up on Primal's face cuts to the Predacons firiing missiles. Rattrap transforms, and Rhinox fires his [[Machine gun|Chainguns of Doom]]. The scenes are then identical from the English long opening from Megatron's transformation into robot mode to the two sides charging at each other in the energon field, when the Japanese title logo appears. The logo is followed by additional scenes: Waspinator firing on Cheetor, Optimus Primal punching Megatron, a large explosion, the Maximals transforming into robot mode, and a pan out from Optimus Primal's [[Beast Wars (Part 2)|declaration that the Beast Wars have begun]], before closing on a shot of the Maximals in robot mode in front of the ''Axalon''.

===''Beast Wars Metals''===
====Title sequence #1====
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Tamashii no Evolution]]" by [[Hironobu Kageyama]]''

:''The first ''Beast Wars Metals'' opening uses almost entirely different footage from Season 2 than the English opening, with the only common clips being Megatron's roaring transformation, Silverbolt's howl, and the spooky backlit reveal of Tarantulas. The title logo does not appear until one minute and 23 seconds in.''

Panning downward to Earth from space, the camera zooms into the atmosphere and through the clouds. The [[Transwarp cruiser]] flies over a valley as we zoom in to the cockpit to see the Maximals standing behind [[Ravage (G1)|Ravage]] at the controls. (from The Agenda, Part 2) Cut to Dinobot, Transmetal Rattrap, Silverbolt, Transmetal Cheetor, Rhinox, and Transmetal Optimus Primal transforming into robot mode one by one. Primal lands on a rock face in front of Dinobot and Rhinox and reaches behind his back for his maces. Silverbolt flexes his wings forward as Cheetor and Rattrap ready themselves for a fight. Megatron and the Predacons stand before a sunset. Megatron is then seen roaring while in flight mode before transforming into robot mode. Optimus Primal then transforms into his flight mode. Silverbolt swoops downward, wing blades in hand. Inferno pulls out his flamethrower. Ratbat is seen riding a rocket through a burning scene. Dinobot unsheaths his blade with the sun behind him. The camera than zooms in on Quickstrike's cobra head hissing. Silverbolt in beast mode howls in front of the moon. Dinobot fires his eye beams. Cheetor flies past a cloud. Tigatron maximizes. Transmetal Tarantulas is revealed. Cheetor, Rhinox, and Optimus Primal appear one by one in robot mode, and then Optimus appears in beast mode as the other Maximals appear behind him. With Tarantulas in front, the other Predacons transform into robot mode, zooming in on Megatron. Rattrap transforms into beast mode. Blackarachnia is tossed by an explosion. Quickstrike stands atop Rampage's transport mode. Silverbolt, Ratbat, and Cheetor transform into robot mode. Quickstrike transforms into robot mode. Silverbolt transforms mid-flight. Rattrap in transport mode talks to Rhinox in beast mode. Dinobot transforms into beast mode. We then see Dinobot in robot mode under a full moon, holding a large rifle. Megatron whips his tail weapon forward. Tarantulas operates a console. Silverbolt aims his wingtips forward. Dinobot, Cheetor, and Rattrap confront the Predacons with heavy weapons as the image fades to a sepia-tone still. Primal flies down and transforms. The title appears. The Maximals fly or run off together in beast mode, and then the camera zooms back out from the clouds into space as a distant star twinkles.

====Title sequence #2====
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Sennen no Soldier]]" by Hironobu Kageyama''

:''The second opening also features a much different selection of clips than the English Season 3 opening. The title logo appears much earlier, however, just six seconds in. Common clips are Depth Charge's deflections, Rattrap's evasion, Blackarachnia's landing, and Quickstrike's transformation.''

After a brief clip of the Axalon and Darksyde approaching Earth, we see Optimal Optimus clenching his right fist. We then see him in flight mode attacking Transmetal 2 Megatron, who is breathing fire at him before the two transform to trade blows. After the title logo, Primal and Megatron square off again. Primal takes flight in robot mode. Cheetor flies in, transforms, and shoots. Rampage transforms into transport mode. Ratbat in robot mode rides Silverbolt in flight. Inferno is dual-wielding while flying. Primal fires his chest cannons. [[Dinobot II]] transforms into beast mode, and Primal does the same. Waspinator points. Transmetal 2 Cheetor in beast mode runs into view, using his rocket booster. [[Tigerhawk]] flies toward the screen. Rhinox pilots the Ark's shuttle. Depth Charge deflects enemy fire. Rattrap performs evasive maneuvers. Blackarachnia lands and prepares to attack. Quickstrike transforms into beast mode. Rampage transforms into robot mode as electricity flows around him. Primal and Cheetor fly over water. Silverbolt puts a wounded Blackarachnia on his back. Depth Charge cocks his weapon. We then see a crowd scene of Silverbolt, Rhinox, Transmetal 2 Blackarachnia and Cheetor, and Rattrap. The makeshift doors to the cave containing the Ark open deploying the Maximals while under attack. Transmetal 2 Cheetor transforms into beast mode and roars. Transmetal 2 Blackarachnia transforms into robot mode. Depth Charge and Silverbolt fly into view. Rattrap gives Rhinox a playful nudge. Primal transforms mid-flight. Dinobot II turns around. Transmetal 2 Megatron speaks in dragon mode. Tigerhawk hovers. The Maximals charge into view. Silverbolt transforms. Tarantulas transforms into transport mode. Depth Charge transforms into beast mode. Primal flies in front of the Maximals over the magma field inside Mt. St. Hillary. Dinobot II attacks Depth Charge. The camera zooms in on Transmetal 2 Cheetor's face. Depth Charge swims from the underwater remains of the Axalon. Transmetal 2 Blackarachnia transforms into beast mode. Transmetal 2 Megatron spreads his arms and wings out. Primal and Silverbolt fly by. Another crowd shot of Transmetal 2 Blackarachnia, Silverbolt, Transmetal 2 Cheetor, and Rattrap, as Silverbolt salutes a landing Primal. The opening ends on a closeup of Optimus Primal's robot mode face.

===''Beast Wars II''===
====Title sequence #1====
:'''Animation:''' ''[[Ashi Productions]]''
:'''Theme song:''' ''"[[Get My Future|GET MY FUTURE]]" by [[Cyber Nation Network]]''

:''Most of the first ''Beast Wars II'' title sequence is composed of clips from "[[The New Forces Arrive!]]", along with [[stock footage]] of transformations and special attacks.''
[[File:Bwii title sequence1.jpg|left|thumb|upright=1.1|Invisible hot metal flooring.]]
Glowing, yellow outlines of the individual letters of the ''Beast Wars'' logo fall into shot in front of the silhouette of [[Gaia]], shifting to full color as a large "II" rises up behind them, followed by the "Super Lifeform Transformers" logo. Light dawns on [[Lio Convoy]], who turns around to face the approaching [[alternate mode|vehicle mode]] [[Predacon (BW)|Predacons]]. [[Megastorm]] fires a blast that sends [[Bighorn]] sprawling off the top of the ''[[Galvaburg II]]'', and Lio Convoy unleashes his wrist cannons and fires back before jumping down to a rocky shoreline and looking up to watch the ''[[Yukikaze (BW)|Yukikaze]]'' fly by overhead. Scenes of the ''Yukikaze'' coming under fire when it arrived on Gaia and the Maximals leaving the damaged craft in escape pods play, followed by shots of Lio Convoy in lion mode posing heroically, the ''Galvaburg'' drifting in front of the [[Moon (moon)|moon]], and [[Scuba]] carrying [[Diver (BW)|Diver]] and [[Tasmania Kid]] through a body of water. [[Moon (BW)|Moon]] and [[Artemis]] appear, and when Moon tries to crowd Artemis out of shot, she clobbers him with her hammer. Stock footage of [[Apache]], Bighorn, Diver, Scuba and [[Starscream (BW)|Starscream]]'s transformations follow, after which Starscream rides tank mode [[BB]] into battle and the Maximals return fire. The heroes are then bombarded by bolts of purple lightning fired by the ''Galvaburg II'', and Lio Convoy leaps to their aid. The camera pans out on a still shot of the assembled Predacons, Scuba and Diver unleash their special attacks, and the camera pans out on a still shot of the Maximals.
{{-}}

====Title sequence #2====
:'''Director:''' Yutaka Arai
:'''Key animation:''' [[Munetaka Abe]], Koichi Hatsumi, Ryoji Nakamori, Takahiro Yamada, Yoshiharu Sugai
:'''Animation:''' ''[[Ashi Productions]]''
:'''Theme song:''' ''"[[Super Voyager|SUPER VOYAGER]]" by Cyber Nation Network''
[[File:BWIIOP2.jpg|thumb|upright=1.4]]
The ''Beast Wars'' logo fades into shot, followed by the II symbol. The logo then shifts from grey to yellow. A small shooting star appears, revealing the "Super Lifeform Transformers" logo. Against the background of a far-off galaxy, [[Lio Junior]], [[Skywarp (BW)|Skywarp]] and [[Santon]] transform. The three are then fired from the ''Yukikaze'' in the form of streams of light. The camera pans out from a translucent Galvatron. Lio Junior draws his weapon and swings it. He is then seen alongside Santon and Skywarp in their light forms, about to enter Gaia's atmosphere. Artemis, Moon and [[NAVI]] briefly flash on screen. Gigastorm rears up, surrounded by rays of sunlight. Shots of Lio Convoy and Galvatron transforming are shown, followed by Lio firing his wrist missiles. From a still shot of drill mode Galvatron, the camera pans up to reveal Gigastorm and the ''Galvaburg II''. This is followed by stock footage of Apache, Bighorn, Tasmania Kid, Diver and Scuba transforming. Lio Convoy appears in a field, transforms to [[beast mode]], and begins to run. He is joined by Lio Junior and the other Maximals. The Lios are then shown on a windy cliff, staring out across a valley, with a close-up of Lio Convoy's face, followed by an underside shot of Skywarp rising towards the sun. [[Magnaboss (BWII)|Magnasboss]] combines against a background of stars. This is followed by a panning shot of [[BB|Max-B]], [[Dirge (BW)|Dirgegun]], [[Thrust (BW)|Thrustor]] and [[Starscream (BW)|Hellscream]]. Stock footage is shown of [[Tripledacus]] and [[God Neptune]]. Galvatron is then shown in his dragon mode. This followed by Gigastorm running in place in front of a background featuring Galvatron's face and dragon form. Water erupts from the ground as the [[Tako Tank]] rises up. The camera then pans out of a group shot of all the Maximals, followed by Lio Convoy turning to face the camera.
{{-}}

===''Beast Wars Neo''===
====Title sequence #1====
:'''Animation:''' ''[[Ashi Productions]]''
:'''Theme song:''' ''"[[Love For Ever: Kimi o Mamoru Tame ni|Love For Ever —Kimi o Mamoru Tame ni—]]" by [[M.C.R.]]''
[[File:BigConvoyTitleSequencePoint01.jpg|thumb|left|upright=1.4]]
A planet similar to Gaia is shown. The screen goes black before revealing a spotlight on Big Convoy's back. He is then shown flying through the sky. Magmatron appears, translucent against a background of space, firing random laser blasts. This is followed by stock footage of Big Convoy firing his Big Cannon. The "Beast Wars" emblem flies into the middle of the screen, followed by the "Super Lifeform Transformers" and "Neo" logos. In space, the ''Gung Ho'' launches the Maximals at a planet. They are shown walking through a valley, before looking shocked against an anime speedline background. [[Guiledart]] and [[Saberback]] appear in their [[beast mode]]s. The camera then pans across the Predacons in their [[robot mode]]s, with flames in the foreground. The Maximal emblem appears. A line drawing of Big Convoy is superimposed over it and then filled with colour. Superimposed over this are shots of the heads of Landsaurus, Skysaurus, and Seasaurus, with Magmatron appearing in front of these. Recycled episode footage of Big Convoy and the Maximals fighting Magmatron and the Predacons is show. Big Convoy points at the audience. The screen splits to reveal a group shot of the Maximals.
{{-}}

====Title sequence #2====
:'''Director:''' [[Masahiro Yamane]]
:'''Key animation:''' [[Munetaka Abe]], Hideki Fukushima, Kōji Itō, Naoki Aisaka, Ryoji Nakamori, Satoshi Shigeta, Sayuri Sugitou, Tatsuya Oka, Tetsuya Yanagisawa
:'''Animation:''' ''[[Ashi Productions]]'', ''Studio Partner'' (titles)
:'''Theme song:''' ''"[[Love For Ever: Kimi o Mamoru Tame ni|Love For Ever —Kimi o Mamoru Tame ni—]]" by [[M.C.R.]]''
[[File:LoveIsHere01.jpg|thumb|upright=1.4|Love is here... and it BUURRNSS!!]]
A sun is shown. As flames rise from it, one dissipates as a heavily shadowed [[Big Convoy]] passes through it and flies at the screen. The camera closes on his face as the shadow disappears. The ''[[Gung Ho]]'' passes by the screen and warps away as shots of the Maximals pan across screen. The "Beast Wars" emblem flies into the middle of the screen, followed by the "Super Lifeform Transformers" and "Neo" logos. On a planet with no atmosphere, Big Convoy in his mammoth mode faces off against [[Magmatron|Landsaurus]]. The camera then pans over Magmatron's three [[beast mode]]s before revealing the upper torso of his robot mode. [[Break]] dives into some water, [[Colada]] strikes at the screen from some grass, and [[Stampy (BW)|Stampy]], [[Heinrad (BW)|Heinrad]] and [[Longrack (BW)|Longrack]] run at the screen. Stock footage of Big Convoy and Magmatron transforming is shown, which moves partway through Magmatron's transformation into a mosaic of himself, Guiledart, Archadis, and Saberback transforming. Colada then shoots flames at the top left of the screen against a background of anime action lines. Stock footage of the Maximals including [[Mach Kick]] transforming is then shown, before panning across head shots of the original ''Gung Ho'' crew. Big Convoy and Magmatron then appear, battling in space above a planet before Big Convoy pushes them both into the atmosphere. Break bursts from an iceberg and fires missiles at the screen, followed by Longrack doing the same in a field. Big Convoy in space blasts Magmatron. The camera shows the [[Energon Matrix]], followed by Big Convoy drawing the [[Big Cannon]] and firing. Big Convoy is then shown in the foreground with his crew in the background left.
{{-}}

====Title sequence #3====
:'''Director:''' [[Masahiro Yamane]]
:'''Animation:''' ''[[Ashi Productions]]'', ''Studio Partner'' (titles)
: '''Key animation:''' Munetaka Abe, Hideki Fukushima, Kōji Itō, Naoki Aisaka, Ryoji Nakamori, Satoshi Shigeta, Sayuri Sugitou, Tatsuya Oka, Tetsuya Yanagisawa (same as above)
:'''Theme song:''' ''"[[Love For Ever: Kimi o Mamoru Tame ni|Love For Ever —Kimi o Mamoru Tame ni—]]" by [[M.C.R.]]''
A sun is shown. As flames rise from it, one dissipates as a heavily shadowed [[Big Convoy]] passes through it and flies at the screen. The camera closes on his face as the shadow disappears. The ''[[Gung Ho]]'' passes by the screen and warps away as shots of the Maximals pan across screen. The "Beast Wars" emblem flies into the middle of the screen, followed by the "Super Lifeform Transformers" and "Neo" logos. On a planet with no atmosphere, Big Convoy in his mammoth mode faces off against [[Magmatron|Landsaurus]]. The camera then pans over Magmatron's three [[beast mode]]s before revealing the upper torso of his robot mode. [[Break]] dives into some water, [[Colada]] strikes at the screen from some grass, and [[Stampy (BW)|Stampy]], [[Heinrad (BW)|Heinrad]] and [[Longrack (BW)|Longrack]] run at the screen. Stock footage of Big Convoy and Magmatron transforming is shown, which moves partway through Magmatron's transformation into a mosaic of all the [[Predacon (BW)|Predacons]] and [[Blentron]]s transforming. Colada then shoots flames at the top left of the screen against a background of anime action lines. Stock footage of the Maximals including [[Mach Kick]] transforming is then shown against a background of space, before panning across head shots of the original ''Gung Ho'' crew. Big Convoy and Magmatron then appear, battling in space above a planet before Big Convoy pushes them both into the atmosphere. Break bursts from an iceberg and fires missiles at the screen, followed by Longrack doing the same in a field. Big Convoy in space blasts Magmatron. The camera shows the [[Energon Matrix]], followed by Big Convoy drawing the [[Big Cannon]] and firing. Big Convoy is then shown in the foreground with his crew in the background left.
{{-}}

==''Beast Machines''==
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Phat Planet]]" by [[Leftfield]]''

:''A single intro sequence was used for the entirety of both seasons of the series. Similar to its predecessor, the sequence consists almost entirely of footage from the show's first season.''
[[File:BeastMachinesIntroFaceoff.jpg|left|thumb|260px|Time to save the world and alienate half the fanbase!]]
The camera zooms in on [[Cybertron (planet)|Cybertron]]. [[Cheetor (BW)|Cheetor]] and [[Rattrap (BW)|Rattrap]] are shown stepping out of the light of the [[Oracle (BM)|Oracle]] in their new [[technorganic]] bodies, before looking back at [[Blackarachnia (BW)|Blackarachnia]], who has done the same. [[Optimus Primal (BW)/Beast Wars cartoon continuity|Optimus Primal]]'s new form is shown as well. A squad of [[Cycle Drone]]s rides through the tunnels towards the Oracle's chamber, and the [[Maximal]]s prepare to face them. On the surface, an army of [[Tank Drone]]s drives over the upwards-facing camera; one slides to a halt and fires its cannon. The Maximals duck as an explosion erupts above their heads. [[Megatron (BW)|Megatron]], shown wearing his new [[control harness]], scowls. The camera zooms in on Optimus Primal's eye as he has a vision from the Oracle, then back out to show him transforming into robot mode. The three [[Vehicon general]]s appear, Blackarachnia and Cheetor are both shown in robot mode in the middle of the city, and the camera zooms out to a brief image of a [[spark]] before it morphs into the title logo, and a low voice utters "Beast Machines".

{{note|Curiously, certain versions of the intro, such as the one seen on the [[Shout! Factory]] release and [[Tubi]], feature widescreen footage squished down to a 4:3 aspect ratio. The only native 4:3 footage is the last shot of Cheetor as the camera pans out to the logo. Given the intro is made up of clips from episodes of the first season, it's entirely possible that widescreen versions of these episodes existed at one point, but have never seen public release.}}

{{--}}
===Japanese version (''Beast Wars Returns'')===
:'''Animation:''' ''[[Mainframe Entertainment]]''
:'''Theme song:''' ''"[[Phat Planet]]" by [[Leftfield]]''

[[File:Beast Wars Returns title sequence production credit.jpg|right|thumb|260px]]
The ''Beast Wars Returns'' title sequence is identical to the ''Beast Machines'' title sequence used in Western broadcasts of the show. The only visual difference is an overlay of Japanese credits and a new Japanese language logo. Though "Phat Planet" was retained as the theme, hearing it would be a challenge, as every broadcast of the ''Beast Wars Returns'' intro featured the cast of characters chatting amongst themselves, typically engaging in silly conversations or saying things that somehow related to the plot of the episode.

{{--}}

==''Robots in Disguise'' (2001)==
:'''Animation:''' ''[[Studio Gallop]]'', ''[[Dong Woo Animation]]'', ''[[Saban Entertainment]]'' (CGI)
:'''Theme song:''' ''Robots in Disguise'' theme by [[Shuki Levy]] and [[Haim Saban|Kussa Mahchi]]

:''The ''Robots in Disguise'' opening is composed entirely of clips taken from the series. The only new material is superimposed on existing footage: the show's logo and two pairs of inset windows.''
[[File:Rid titlesequence.jpg|left|thumb|225px|Through the magic of the Cybernet Space... Dodecahedron?]]
The ''Robots in Disguise'' logo unfolds as the camera zooms through the subterranean tunnels of the [[Global Space Bridge]]. [[R.E.V.]], [[Crosswise (RID)|Crosswise]] and [[Ironhide (RID)|Ironhide]] transform and drive forward. The [[Autobot Brothers]] drive through a loop on the Global Space Bridge roadway. [[Optimus Prime (RID)|Optimus Prime]] and the Autobot Brothers transform to [[robot mode]] one after the other, and [[Koji Onishi|Koji]] runs towards the camera. [[Ultra Magnus (RID)|Ultra Magnus]] swoops out of the sky, scattering the [[Commando (RID)|Commando]]s, followed anachronistically by the Commandos transforming to robot mode. Stock footage of [[X-Brawn]] and [[Midnight Express (RID)|Midnight Express]]'s transformation sequences play in small windows overlaid on top of a shot of Optimus Prime posing. R.E.V. emerges from his billboard hiding place and transforms to robot mode. [[Sky-Byte (RID)|Sky-Byte]] transforms to shark mode and grabs up the [[Plutonium Energy Generator]] in his jaws. [[Megatron (RID)|Megatron]] transforms to dragon mode and shoots bolts of flame at Optimus Prime. Inset windows containing clips of [[Slapper (RID)|Slapper]] and [[Scourge (RID)|Scourge]]'s transformation stock footage appear over footage of Megatron's transformation to bat mode. [[Gas Skunk]] fires his left laser, and [[Prowl (RID)|Prowl]] and X-Brawn dodge it. Optimus Prime fires his shoulder-mounted missile launchers, then launches his [[Flying Fist]] over Koji's head, and a blast sends Megatron sprawling. Optimus Prime stands behind the show's logo, as the three Autobot Brothers jump down to stand beside him and they all pose together.
{{-}}

===''Car Robots''===
:'''Director:''' [[Masahiro Yamane]]
:'''Key animation:''' Hiroshi Masuda, Eiji Komatsu, Katsumi Hiroe, Satoshi Shigeta, Yuki Kinoshita
:'''Animation:''' ''[[Studio Gallop]]'', ''[[Dong Woo Animation]]''
:'''Theme song:''' ''"[[Honō no Overdrive: Car Robot Cybertron|Honō no Overdrive ~Car Robot Cybertron~]]" by [[Kōji Wada]]''
[[File:Carrobots titlesequence.jpg|thumb|225px|BURNING CGI JUSTICE]]
Silhouettes of [[Optimus Prime (RID)|Optimus Prime]], [[X-Brawn]], [[Prowl (RID)|Prowl]] and [[Side Burn (RID)|Side Burn]] scroll past a pair of wailing red siren strobe lights. A shot of Optimus Prime in [[alternate mode|vehicle mode]] speeding down a city street towards the camera is followed by a slow pan across the rooftops of the city, on top of which the ''Car Robots'' logo appears. Optimus Prime continues on his way, coming face to face with a [[Computer-generated imagery|CGI]] dragon mode [[Megatron (RID)|Megatron]], while the [[Autobot Brothers]] zoom into the [[Global Space Bridge]] on their way to join him. Prime (briefly rendered in CGI himself) transforms to robot mode and opens fire on Megatron, then is attacked by the [[Predacon (BW)|Predacons]] and retaliates by blasting [[Sky-Byte (RID)|Sky-Byte]] with his "Blaze Baster" attack. Prime transforms into [[Super Mode]] and holds [[Koji Onishi|Koji]] and [[T-AI]] in his hand, while CGI versions of the Autobot Brothers arrive on the scene and transform. [[Team Bullet Train]] are shown driving along, and the CGI Megatron transforms into robot mode, before the sequence ends on a group shot of Prime, the Autobot Brothers and Team Bullet Train standing on a starfield, with Super Mode Prime superimposed on the background.

{{note|A slightly modified version of this opening was introduced with "[[Sideburn's Obsession]]" that [[:File:Carrobots cgi intromod.jpg|replaced the cel-animated renditions of Team Bullet Train]] towards the end of the sequence with CGI counterparts.}}
{{-}}

==Unicron Trilogy (English)==
===''Armada''===
{{bigquote|The war between the Autobots and the Decepticons rages on as they struggle to retrieve the prized Mini-Cons. There are new and more powerful Mini-Cons surfacing every day. If the Decepticons prove victorious, then Megatron and his enslaved Mini-Cons will control the universe. The Earth's only chance for a peaceful cosmos is for Optimus Prime and the Autobots to destroy their enemy and free all Mini-Cons. Now, get ready for a new battle...|The narrator|[[Transformers: Armada (cartoon)|Armada]]'s opening credits}}
:''The footage used in the ''Armada'' intro is pulled entirely from the first few minutes of the series premiere episode, "[[First Encounter]]."''
The intro shows the audience a battle in space between the Autobots and the Decepticons until the [[Exodus (Armada)|ship]] containing the [[Mini-Con]]s enters a [[space bridge]]. On the other side, the ship crash-lands on the [[Moon (moon)|moon]], sending a part of the ship hurtling towards prehistoric [[Earth]]. The ship part ejects the Mini-Cons all across the globe before crash-landing into the planet. An aerial time-lapse shot of the surface shows the environment around the piece changing over the years before the camera pans out to a shot of the Earth from space. The Autobot logo appears, ending the intro.

The show primarily used the narration quoted above, but the exact phrasing would sometimes change between episodes, with some such as "[[Decisive Battle]]" having their own specific narration. Some episodes also featured accompanying sound effects for the action on-screen, whereas most were silent aside from the theme song and narration. In some early episodes, the show used an alternate opening with the same footage but a different narration by [[Rad White]], again with some minor variances in verbiage between episodes:
{{bigquote|Hi! My name's Rad, and I want to tell you about the Transformers: two races of mechanical beings from another world! There's the Autobots, the good guys, and then the Decepticons, a bunch of greedy bullies. They're all fighting over a smaller race of robots called the Mini-Cons. The Mini-Cons crash-landed on Earth thousands of years ago, and they're scattered all over the planet! The Decepticons want to enslave them and use them to increase their power, but the Autobots will put a stop to ''that'' evil plan!|[[Rad White]]| The alternate intro}}

===''Armada: The Unicron Battles''===
{{bigquote|The battlefield has shifted! The Autobots and Decepticons are racing through space to face the greatest evil the Transformers have ever encountered. They have entered... The Unicron Battles!|The narrator|''The Unicron Battles'' opening credits}}
:''Beginning with the episode "[[Depart]]," this title sequence promoted the [[Transformers: Armada (toyline)|Unicron Battles]] subline imprint in late 2003. The opening blends footage from the first Japanese intro and a few later episodes of the series.''
Super mode [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] fires a Maximum Blast from his rifle, followed by the Autobot and Decepticon [[insignia]]s turning into Optimus and [[Megatron (Armada)/Cartoon continuity|Megatron]], respectively. Optimus knocks the [[Star Saber (Armada)|Star Saber]] out of Megatron's hands, and [[Hot Shot (Armada)|Hot Shot]] catches it and twirls it around as [[Starscream (Armada)/Cartoon continuity|Starscream]] attacks him. As the Autobots and Decepticons float through space towards [[Unicron]], Megatron is reformatted into Galvatron, while Starscream and Hot Shot receive new armor. Galvatron attacks Optimus with the Star Saber, but Optimus blocks the attack with his hand. Jet Optimus then flies at the screen as Megatron emerges from the ground. A rainbow-colored rain falls on [[Cybertron (planet)|Cybertron]] as Optimus flies upward into a fire. The intro ends as the title logo appears.

The episode "[[Puppet]]" features a unique opening narration different from the one quoted above, though the footage remains the same.

===''Energon''===
:''Like ''Armada'', the ''Energon'' intro exclusively uses footage from the show's first few episodes.''
The title kicks off with a cloud of energy that disappears, and super mode Optimus Prime unleashes an Energon Blast, destroying a swarm of [[Terrorcon (Energon)|Terrorcons]]. Hot Shot then prepares to [[Powerlinx]] with someone as [[Inferno (Energon)|Inferno]] transforms into [[robot mode]] and fires on a group of Terrorcons attacking an [[Energon tower (technology)|energon tower]]. [[Ironhide (Energon)|Ironhide]] rushes towards an enemy. Then the scene jumps to Optimus, Hot Shot, Inferno, Ironhide, and [[Jetfire (Armada)|Jetfire]] all lined up, and they each transform one by one. As a [[Battle Ravage]] Terrorcon lands on an energon tower, Optimus and company travel through a space bridge. Inferno then combines with Hot Shot, forming the lower torso. Super Optimus then poses, and the title appears before the screen fades to black.

===''Cybertron''===
{{bigquote|Our worlds are in danger! To save them and the galaxy, we ''must'' find the four Cyber Planet Keys before the Decepticons can use them for evil. ''It'' is our ''mission.'' Hot Shot! Jetfire! Vector Prime! Landmine! Scattorshot! Optimus Prime! Transform and roll out!|Optimus Prime|''Cybertron'' opening credits}}
:''Like its predecessors, the ''Cybertron'' intro primarily uses reused footage from the first handful of episodes, but with additional visual effects on top for flavor.''
The intro starts out with a shot of the [[Unicron Singularity|Black Hole]], followed by images of [[Earth]], [[Velocitron]], [[Jungle Planet (colony)|Animatron]], [[Gigantion]], and Cybertron. Images of the four [[Cyber Planet Key]]s, followed by a river of lava erupting. Megatron and Starscream appear in the [[fire dimension]] as the Black Hole destroys [[Moriturus|a planet]]. Images of Hot Shot, Jetfire, [[Vector Prime]], [[Landmine (Energon)|Landmine]], [[Scattorshot (Cybertron)|Scattorshot]], and [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] are shown before the images are replaced by clips of the aforementioned characters transforming into [[alternate mode|vehicle mode]].

On Velocitron, [[Override (Cybertron)|Override]] transforms and skids to a halt. Hot Shot transforms into car mode as Starscream collides with Jetfire. [[Thundercracker (Armada)|Thundercracker]] and [[Ransack (Cybertron)|Ransack]] change into robot mode as Optimus fires his blaster. Brief shots of Hot Shot, Landmine, Scattershot, [[Overhaul (Cybertron)|Overhaul]], Vector, and Optimus are shown, followed by Optimus and Megatron locking fists, causing the ground to quake. Vector Prime assumes robot mode, and the title logo appears, ending the intro.

==Unicron Trilogy (Japanese)==
===''Legends of the Microns''===
Except for the series premiere episode, "First Encounter," all the other episodes feature narration from Optimus Prime, giving a general rundown of recent events, adding more details as the show progresses.

====Title sequence #1====
[[File:Dream Again.JPG|thumb|upright=1.4]]
:'''Director:''' [[Munetaka Abe]]
:'''Key animation:''' Munetaka Abe, Masami Nagata, Osamu Sato, Takashi Sano, [[Masahiro Yamane]] (uncredited)
:'''Animation:''' ''[[Raretrick]]''
:'''Theme song:''' ''"[[Transformer: Dream Again|TRANSFORMER -Dream Again-]]" by [[Psychic Lover]]''
{{bigquote|The never-ending battle continues from the mechanical planet Cybertron. Now one of the spaceships has departed. For beyond time and space the Mini-Cons arrive... And now...|Optimus Prime|''Legends of the Microns''{{'}} opening credits}}
:''From "[[Metamorphosis (Armada)|Metamorphosis]]" to "[[Comrade]]," the opening narration footage used before the song is identical to Armada's''

{{bigquote|The heroic Autobots and the evil Decepticons... Have waged an endless Transformers battle between good and evil since ancient times. Now, their battle continues on Earth. Their objective is to obtain the legendary Mini-Cons. What will happen as a result of this battle?|Optimus Prime|The first alternate intro}}
:''From "[[Soldier (episode)|Soldier]]" to "[[Prehistory]]," Optimus provides the above opening narration''
The opening footage is unchanged until prehistoric Earth appears beyond the Moon's horizon, after which Optimus transforms into his Super Mode; part of the ''Exodus'' scatters the Mini-Cons all over the world, and [[Sureshock (Armada)|Sureshock]] and [[Grindor (Armada)|Grindor]] awakening from stasis as shown in "Metamorphosis." Then a close-up of Super Optimus's chest Autobot symbol; a shot of Red Alert, Super Optimus, and Hot Shot in the field from the episode's ending scene before the camera pans out to the shot showing the Earth from space. Finally, the Autobot logo appears, ending the narration before the song plays.

{{bigquote|Evolution! This refers to how the Transformers ''evolve'' due to the power of the Mini-Cons. However, the Mini-Cons' power is so potent that even the slightest misuse could destroy a civilization. Seeking to seize every Mini-Con, is the Decepticons' Emperor of Destruction, Megatron! Fighting against him, is the Autobots' Supreme Commander, Optimus Prime! Will this result in him being able to protect them?|Optimus Prime|The second alternate intro}}
:''From "[[Swoop (episode)|Swoop]]" to "[[Linkup]]," Optimus provides the third narration''
Hot Shot fires his Giant Bazooka; stock animation of Smokescreen's first transformation into robot mode from "[[Underground (episode)|Underground]]," and the Street Action Mini-Cons merge into Perceptor. A shot of a Mini-Con panel that ripples like water. Then shots from "[[Ruin]]": the [[Air Defense Mini-Con Team (Armada)|Air Defense Mini-Con Team]] appears over an ancient city in the background; orange columns of light burst from parts of the Earth seen from space, and the Star Saber and [[Skyboom (Armada)|Skyboom Shield]] appear before a dark red and black sky with floating embers. The ''Exodus'' gets bombarded; the ''Hyperion'' releases attack vessels, and Cybertronian-form Red Alert sits in a cockpit as seen in "Prehistory." Then the stock animation of Megatron Powerlinxing with [[Leader-1 (Armada)|Leader-1]] appears, with that of Super Optimus and Sparkplug Powerlinxing following, and Super Optimus poses, ending the narration.

Flames against a black background appear before a shot of [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]], [[Hot Shot (Armada)|Hot Shot]], [[Smokescreen (Armada)|Smokescreen]], [[Jetfire (Armada)|Jetfire]], [[Red Alert (Armada)|Red Alert]], [[Scavenger (Armada)|Scavenger]], and [[Blurr (Armada)|Blurr]] moving across a green landscape in their vehicle modes. Another shot of flames with a black background before the title appears. The flames shot repeats and then a shot of [[Megatron (Armada)/Cartoon continuity|Megatron]], [[Starscream (Armada)/Cartoon continuity|Starscream]], [[Sideways (Armada)|Sideways]], [[Demolishor (Armada)|Demolishor]], and [[Cyclonus (Armada)|Cyclonus]] moving in vehicle mode across a purple landscape in the opposite direction. Then sweeping panning shots toward Optimus and Megatron, who fires a shot from his turret. Optimus transforms in a stock transformation sequence and flies into a fire in the sky, after which the shot pans out to reveal the title. A zoom-in shot toward Cybertron followed by the [[Street Action Mini-Con Team]] against a circuit board background; the Autobot and Decepticon symbols morph into Optimus and Megatron respectively, and quick cuts of Optimus and Megatron about to face off. Optimus blasts the [[Star Saber (Armada)|Star Saber]] out of Megatron's hand; the sword forms, and Hot Shot spins it around. Starscream draws his sword; Cyclonus flies toward Carlos, Rad, and Alexis while they ride their Mini-Cons near [[Mount Astrogate]], and the kids stop in front of [[Fred (Armada)|Fred]] and [[Billy (Armada)|Billy]]. Demolishor and Bonecrusher Powerlinx followed by Cyclonus and Drill Bit. Starscream transforms, and Megatron's stock transformation sequence appears. [[Laserbeak (Armada)|Laserbeak]] flies away from the screen; a shot of the Street Action Mini-Cons and the children, zooming into a close-up of Rad and cutting to the Mini-Cons forming [[Perceptor (Armada)|Perceptor]]. Perceptor speeds toward Megatron, jumping into the air in front of him, Demolishor, and Cyclonus. Then a four-way split-screen with stock sequences of Hot Shot, Optimus, Smokescreen, and Red Alert Powerlinxing with their respective partner Mini-Cons (except Optimus, who links with [[Over-Run (Armada)|Over-Run]], his second partner Mini-Con who was cut from the series). The shot zooms toward Optimus, unleashing a deleted power punch attack unlocked by Over-Run; the Autobot logo appears over the green commercial bumper background, and Super Optimus Powerlinx with [[Sparkplug (Armada)|Sparkplug]] and unleashes his "Maximum Blast." Vehicle mode Optimus, Hot Shot, and Red Alert drive through a forest before appearing in robot mode with Smokescreen atop a cliff. The Decepticon symbol [[Scene transition|transitions]] into the Autobot logo, followed by shots of the kids (Rad, Alexis, Carlos, Fred, and Billy) in their regular clothes before they appear in their orange Autobot [[suit]]s against the Autobot symbol in the green commercial bumper background. Yellow, red, and blue streaks fly against a starry stock background, and Red Alert, Hot Shot, and Jet Optimus fly toward the screen. Megatron bursts out of the Moon's surface and enters vehicle mode. Two shots of the Autobots and Decepticons in vehicle and robot mode in a rocky landscape appear before dissolving to a shot of nearly all the main characters superimposed over a cliff with a starry sky and Cybertron in the background.

====Title sequence #2====
[[File:Koutetsu no Yuuki.jpg|thumb|upright=1.4]]
:'''Director:''' [[Munetaka Abe]], Masami Nagata
:'''Key animation:''' Munetaka Abe, Shigeki Awai, Yutaka Matsubara
:'''Animation:''' ''[[Raretrick]]''
:'''Theme song:''' ''"[[Transformers: Kōtetsu no Yūki|Transformers ~Kōtetsu no Yūki~]]" by [[Hideaki Takatori]]''
{{bigquote|The history of the Transformers. This is a history of battles where the evil Decepticon army has waged against the heroic Autobot warriors. However, the battle has changed onward due to the rise of a new type of Transformers, known as the Mini-Cons... Fighting to protect them in hopes of liberating them is Optimus Prime... While Megatron wages battle in the hopes of enslaving them all. As new warriors join the conflict, the battle for the Mini-Cons changes into an entirely new scenario.|Optimus Prime|The third alternate intro}}
:''From "[[Detection]]" to "[[Depart]]," Optimus gives the fourth narration''
The Decepticon and Autobot insignias appear over Cybertron during the war, symbolizing the factions dividing the planet as depicted in "Prehistory." The shot of the Decepticons in vehicle mode on the purple landscape from the first title sequence appears before the pan down to Megatron firing a blast from his tank turret, followed by the first sequence's shot of the Autobots in vehicle mode traveling over a green landscape, and the zoom toward Optimus on the ground. Then two quick shots of Megatron and Optimus; more footage from "Prehistory" plays as the Mini-Con logo appears between the Decepticon and Autobot symbols, followed by silhouetted Mini-Cons. [[Runway (Armada)|Runway]] and [[Jetstorm (Armada)|Jetstorm]] enter vehicle mode, and they join with Sonar, forming the Star Saber in Hot Shot's hand. Next, the Skyboom Shield forms before [[Thrust (Armada)|Thrust]], Jetfire, and Blurr transform. Then Sideways switches to his Decepticon head as shown in "[[Credulous]]," and Jet Optimus poses to the screen, closing Prime's narration.

{{bigquote|Planet Cybertron, the birthplace of the Transformers. Their factions have been battling... And now, they've begun moving from Earth into the vastness of space. The strongest weapons in the universe, the Star Saber, Skyboom Shield, and Requiem Blaster... ...have been obtained by Megatron, who has embarked on a quest to conquer the entire universe. Meanwhile, the Autobots also departed in pursuit of him. But what awaits them now? And what is the destiny of the Mini-Cons? The battles are increasingly becoming more intense!|Optimus Prime|The fourth alternate intro}}
:''From "[[Miracle]]" to the series finale, "[[Mortal Combat]]," Optimus gives his fifth and longest narration''
Shots from "[[Crisis (Armada)|Crisis]]" of Optimus and the Autobots in their base, and Jetfire flying. A close-up of the [[Hydra Cannon]] rising; shots of Megatron, Thrust, Megatron speaking to Starscream on board, and a wide shot from "[[Threaten]]" of the Hydra Cannon rising from the Moon. Next, shots of the Moon; the Mini-Con weapons inside the Hydra Cannon; Optimus and Jetfire avoiding laser fire on the ship, and a close-up of a fanged Megatron. The next three shots show Optimus blocking the Hydra Cannon's blast. Then the ''[[Axalon (Armada)|Axalon]]'' rises out of the water and leaves Earth as seen in "Depart." Then Hot Shot addresses the Mini-Cons beside Side Swipe and Scavenger. The Mini-Con insignia appears, partially obscuring the scene and the following quick shots of space. Then a shot of Cybertron appears, and the narration ends.

The G1-style Transformers title slowly moves into frame over a starry background, which speeds up while panning to the left. Then the title whites out the screen, and the series title appears in its place. Optimus appears over the title, highlighted gold before fading to his standard colors. The other Autobots ([[Scavenger (Armada)|Scavenger]], Hot Shot, Red Alert, [[Side Swipe (Armada)|Side Swipe]], Blurr, and Hoist) appear beside him, initially as silhouettes. The camera speeds through shots of nebulas and galaxies as streaks of light fly toward the screen's center from all directions, followed by Optimus and Jetfire flying above the other Autobots running in space with the Milky Way behind them. The Autobot symbol zooms toward the screen, followed by the show's title. Shots of [[Unicron]]'s planet form maw; Sideways entering vehicle mode; a stock transformation sequence from "[[Desperate]]" of Megatron Powerlixing with Tidal Wave and taking flight, and Blurr, Side Swipe, and Scavenger transforming into their robot modes. The [[Race Mini-Con Team]] starts glowing as seen in "[[Reinforcement]]," transitioning into a three-way split-screen of them forming the Skyboom Shield and the formations of the [[Requiem Blaster (Armada)|Requiem Blaster]] and Star Saber. Then the kids appear in their white spacesuits on a mechanical structure with Perceptor and green streaks flying around them. An explosion goes off on part of Unicron's body as Optimus runs through it toward the screen. Megatron falls back; Optimus and Jetfire combine against a stock footage background, and the screen splits into nine, depicting various action scenes featuring the Transformers. The camera pans out from the [[Matrix of Leadership]], and Jet Optimus flies into the shot. Powerlinxed with Tidal Wave, Megatron flies above Cybertron toward rainbow-colored light beams in the screen's top-right corner. The shot pans around him to reveal Megatron facing Jet Optimus, flying toward the screen. Flames appear in a shot of a starry background with stars speeding away from the screen. The fire covers the screen, which pulls out to reveal Unicron's orange silhouette, followed by a collage of all the main characters with green streaks of light in the night sky over Cybertron.

===''Super Link''===
[[File:Taiyo no Transform.jpg|thumb|upright=1.4]]
====Title sequence #1====
:'''Animation:''' ''[[Studio A-CAT]]''
:'''Theme song:''' ''"[[Taiyō no Transform!!|Taiyō no transform!!]]" by [[Hiroshi Kitadani]]''
[[Hot Shot (Armada)|Hot Shot]], [[Jetfire (Armada)|Jetfire]], [[Inferno (Energon)|Inferno]], and [[Ironhide (Energon)|Ironhide]] all fly toward the screen in [[alternate mode|vehicle mode]]. [[Optimus Prime (Armada)/Cartoon continuity|Optimus Prime]] comes too and transforms. Optimus combines with the [[Prime Force]], and the title appears. [[Alpha Quintesson]] appears and creates the [[Terrorcon (Energon)|Terrorcon]]s. [[Kicker Jones|Kicker]] and Ironhide come running on a field. Kicker then rides his bike, as seen in [[Cybertron City (city)|Cybertron City]]. Then Kicker and [[Misha Miramond]] hold hands against a stock background; they try to kiss but go through each other. [[Strongarm (Energon)|Strongarm]] gives Optimus and Hot Shot the [[Spark of Combination]]; Ironhide shows off his. Stock footage of Hot Shot, Inferno, Ironhide, and Jetfire are shown along with the other humans (Carlos, Rad, Alexis, [[Miranda Jones|Miranda]], [[Brian Jones|Dr. Jones]], and [[Sally Jones|Sally]]). The humans form a circle in a field, and Hot Shot and Inferno [[powerlinx]]. Kicker transforms into his Energon suit before entering Jetfire as they fly toward a ''planet-sized'' [[Megatron (Armada)/Cartoon continuity|Megatron]]. Optimus, with the Prime Force, enters a sword fight with Megatron. A portrait of all the Transformers is shown.

====Title sequence #2====
:'''Animation:''' ''[[Studio A-CAT]]''
:'''Theme song:'''

====Title sequence #3====
:'''Animation:''' ''[[Studio A-CAT]]''
:'''Theme song:'''
{{stub}}

===''Galaxy Force''===
[[File:Kimi to Boku no Mirai.jpg|thumb|upright=1.4]]
====Title sequence #1====
:'''Animation:''' ''[[GONZO]]''
:'''Theme song:''' ''"[[Call You... Kimi to Boku no Mirai|CALL YOU... Kimi to Boku no Mirai]]" by [[Shinji Kakijima]]''
:From "[[Fallen (episode)|Fallen]]" to "[[Detour (episode)|Detour]]"
The camera zooms into a box of light, going past Cybertron, Earth, [[Velocitron]], [[Jungle Planet (colony)|Animatron]], and [[Gigantion]], and the title appears. Then the camera pans down to Earth, where [[Coby Hansen|Coby]] races a motorcycle before accepting a water bottle. Then there are two shots of [[Lori Jiménez|Lori]]: her yelling at the screen and turning toward the screen wearing pigtails. Then [[Reverb (Cybertron)|Reverb]] and [[Six-Speed (Cybertron)|Six-Speed]] huddle around a laughing [[Bud Hansen|Bud]], followed by Bud talking and presenting a glass of water. Next, Vector Prime activates his personal Cyber Key. Shots of Starscream and Megatron in the [[fire dimension]]; Vector Prime's first appearance with the Recon Mini-Con Team; Jetfire, Landmine, Hot Shot, Scattershot, and Overhaul. Then Optimus orders Scattershot to fire the Cyber Cannon. Next are shots of the black hole; stock footage of Optimus entering robot mode; Optimus fighting; Vector Prime descending with [[Rhisling]]; Overhaul coming at the screen; Landmine fighting Starscream, and Megatron and Optimus clashing fists. Then stock footage of Megatron transforming into robot mode and Optimus entering Super Mode.

====Title sequence #2====
:'''Animation:''' ''[[GONZO]]''
:From "[[Savage]]" to"[[Champion]]"
While the beginning is identical to the first opening, using footage from the show itself, the first new sequence has a superimposed Coby, Lori, and Bud fade in and out over Earth, seen from space one after the other. Next are shots of Vector Prime; Coby, Lori, and Bud striking poses and the reused scene of Optimus ordering the Cyber Cannon's firing from the first opening. Then what plays is a montage of scenes and shots from most episodes shown up to that point (with a few future peeks).

====Title sequence #3====
:'''Animation:''' ''[[GONZO]]''
:From "[[Ice]]" to "[[Honor]]"
This opening sequence adds new animation to accompany the clips and stock footage that formed the previous two. The Autobot scene transition logo appears, and the camera zooms into it, going past Cybertron, Earth, Velocitron, Animatron, and Gigantion, and the title appears. Then a bald eagle flies over Coby, Bud, and Lori in a field. After a close ground-level shot of them, Lori dances down a street and poses in front of a dress shop, and Coby works on a bike before Bud jumps on his back, and Coby chases him while their family watches. Then Super Mode Optimus uses the Autobot Cyber Key to unleash a double cannon blast, like in "[[Hidden]]." Next, superimposed images of Coby, Bud, and Lori appear over a shot of Earth seen from space. Then Lori and Coby stand in a field back-to-back before holding hands (the first real hint at the romance that will eventually blossom between them) when Bud jumps into the shot and pulls a Naruto-style jutsu pose that turns everyone chibi. At this point, the chibi [[Recon Mini-Con Team]] appear one after another. Then Override speeds down a race track and passes other Transformers in vehicle mode, followed by shots of Override, Scattershot, and Red Alert play before Hot Shot enters robot mode. Then stock footage of Optimus entering Savage Claw Mode, Vector Prime, Jetfire, [[Landmine (Energon)|Landmine]], [[Snarl (Cybertron)|Snarl]], [[Backstop (Cybertron)|Backstop]], [[Scourge (Cybertron)|Scourge]], Sideways, [[Ransack (Cybertron)|Ransack]], [[Crumplezone (Cybertron)|Crumplezone]], Starscream, and Megatron. Finally, Optimus and Megatron clash fists with Earth in the background before the kids and Autobots gather in front of the same background.

====Title sequence #4====
[[File:Ignition.jpg|thumb|upright=1.4]]
:'''Animation:''' ''[[GONZO]]''
:'''Theme song:''' ''"[[Ignition!|IGNITION!]]" by [[CHINO]]''
:From "[[Critical]]" to "[[Family]]"
The opening remains almost entirely composed of clips from the show (taken almost exclusively from the preceding four episodes, plus a tantalizing glimpse of the Cybertron Defense Team's birth from "Critical" itself). It features no new animation, save for reusing the new scenes created for the show's third opening.

====Title sequence #5====
:'''Animation:''' ''[[GONZO]]''
:From "[[Titans]]" to "[[Beginning]]"
Compared to the prior four, this opening stands out as it's ''finally'' composed almost entirely of ''new'' footage versus the heavy use of clips and stock footage seen in the other openings. A little stock footage appears (Prime and Wing Saber's Sonic Wing Mode combination, Dark Claw Mode and Sonic Wing Mode's "super moves"), while unique footage includes: Override outracing all the other Autobots on a track; the kids watching as the Autobots swoop down out of the air; a long pan of the assembled Autobot forces; individual shots of the planet leaders standing in front of their worlds (with [[Metroplex (Cybertron)|Metroplex]] temporarily blacked out), with Sideways and Soundwave appearing in front of [[Planet X (Cybertron)|Planet X]]; Starscream standing among flames; the kids looking wistfully over different vistas of nature; [[Mike Franklin|Colonel Franklin]] and [[Lucy Suzuki]] at an Air Force base at sunset on opposite sides of a fence, their backs to each other; the four Cyber Planet Keys swirling toward Primus; Leobreaker and Scourge battling; Jetfire and Thundercracker fighting in mid-air, Thunderblast and Wing Saber engaging in a firefight; and the assembled Autobots and Decepticons staring each other down on the [[Moon (moon)|Moon]].

==''Animated''==
===English version===
:'''Animation studio:''' ''[[Studio 4°C]]''
:'''Theme song:''' [[Andy Sturmer]] and [[Sebastian Evans II]]
:''This title sequence combines animation originally commissioned for promotional purposes with clips from the first few episodes of the series. The promotional animation (the "Mighty Orbots" tunnel sequence) was screened at conventions and released on the DVD packaged with the Optimus Prime and Megatron "The Battle Begins" two-pack.''

[[File:BumblebeeAnimatedUSTitleSequence01.jpg|thumb|left|upright=1.4]]

The Autobot insignia falls through a computer-generated grid, followed by the title "Transformers Animated". The "camera" then travels down a tunnel, first passing [[Optimus Prime (Animated)|Optimus Prime]], standing with his arms folded (followed by clips of him transforming and fighting). Next we pass [[Ratchet (Animated)|Ratchet]], who is surprised to see the ground-level camera zooming toward his legs (followed by clips of him transforming and fighting). Passing under Ratchet's crotch, we stumble upon [[Bulkhead (Animated)|Bulkhead]], who is sitting on the ground, drinking and then eating a whole barrel of [[oil]] (followed by clips of him transforming and fighting). Further down the tunnel we spot [[Prowl (Animated)|Prowl]], clinging to a wall. Prowl leaps down with a ninja-flip and lands in a stylish pose (followed by clips of him transforming and fighting). [[Bumblebee (Animated)|Bumblebee]] then comes speeding by in [[alternate mode|vehicle mode]], transforms and dangles in midair (followed by clips of him transforming and fighting). The Decepticon insignia then shatters through a computer-generated grid, leading to clips of [[Blackarachnia (Animated)|Blackarachnia]], [[Blitzwing (Animated)|Blitzwing]], [[Megatron (Animated)|Megatron]], [[Lugnut (Animated)|Lugnut]] and [[Starscream (Animated)|Starscream]] transforming and fighting. We return to the computer-generated grid where now all the Autobots are making macho poses, ending with a group shot and the title logo.

:''The uncut promotional footage of the tunnel sequence ends with the reveal that the "cameraman" zooming past everybody is actually [[Sari Sumdac (Animated)|Sari]] on a tricycle. She plants her [[AllSpark Key|key]] in the trike, turning it into a jetpack and proceeds to disappear down the end of the tunnel.''
{{-}}

===Japanese version #1===
:'''Director:''' Toru Yoshida
:'''Animation Director:''' [[Munetaka Abe]]
:'''Key animation:''' Toru Yoshida, Munetaka Abe, Yuichi Nakazawa, Toshihiko Araki
:'''Animation studio:''' ''[[Barnum Studio]]'', ''[[diomedea]]'', ''[[Anime R]]'' (uncredited)
:'''Theme song:''' ''"[[Transformers Evo.|TRANSFORMERS EVO.]]" by [[JAM Project]]''

[[File:TheHoodedClaw01.jpg|left|thumb|upright=1.67|I'll get you, Penelope Pitstop!]]

The camera swoops through the depths of space, panning past planet after planet, finally settling on a view of [[Earth]] from space. The spectral form of a [[cloaked mystery villain]] appears over the planet, spreading its arms and then vanishing, leaving the planet surrounded by a glowing red miasma. Bolts of lightning strike the planet, dispelling the glow, and from the bolts the title appears. It moves forward into the camera, and the sun rises over Earth.

[[Starscream (Animated)|Starscream]], [[Blitzwing (Animated)|Blitzwing]] (in jet mode) and [[Lugnut (Animated)|Lugnut]] fly over an ocean. Tank mode [[Shockwave (Animated)|Shockwave]] bursts out of the ground, and [[Lockdown (Animated)|Lockdown]] speeds in front of him. [[Blackarachnia (Animated)|Blackarachnia]] descends into shot in spider mode, supporting by a net of webbing, which she promptly rips through, transforming to [[robot mode]] and landing neatly. The image of Elita-1 is superimposed over her with a bolt of red lightning, and then she gestures, prompting the [[Dinobot (Animated)|Dinobots]] to burst out of the scenery behind her and charge forward.

[[Ratchet (Animated)|Ratchet]], [[Prowl (Animated)|Prowl]] and [[Bumblebee (Animated)|Bumblebee]] appear side by side in front of [[New York City]]'s Flatiron Building, transform, and drive into the camera. In [[London]], [[Bulkhead (Animated)|Bulkhead]] enters stage right and also transforms, driving past [[Elizabeth Tower]], followed by [[Arcee (Animated)|Arcee]] and [[Ironhide (Animated)|Ironhide]], who fly alongside him. [[Jazz (Animated)|Jazz]], [[Blurr (Animated)|Blurr]] and [[Sentinel Prime (Animated)|Sentinel Prime]] appear one after the other against streaky blue anime speed lines, the shot ending on a close-up of Sentinel as he deploys his battle mask. [[Optimus Prime (Animated)|Optimus Prime]] stomps his foot and poses dramatically on a highway, then transforms to truck mode after still shots of the other Autobots appear. The camera pans over the silhouetted form of [[Ultra Magnus (Animated)|Ultra Magnus]], only shining a little light on him as it passes over his head, to reveal a teasing glimpse of [[Omega Supreme (Animated)|the Autobot spaceship]].

[[File:Japanese animated intro.jpg|thumb|upright=1.67|Wildest graduation photo shoot ever.]]

Starscream appears in [[France]] and transforms to robot mode, revealing the [[AllSpark]] fragment in his forehead. He dogfights with Bumblebee (who is using his [[turbo booster]]s) in front of the [[Eiffel Tower]], while Prowl and Lockdown duel close to the {{w|Tsūtenkaku}} tower in Osaka, [[Japan]]. Lugnut fires bullets in front of the [[Russia|Moscow Kremlin]], Bulkhead unleashes his wrecking ball from the Great Wall of [[China]], and Blitzwing flies through the skies of [[Egypt]], firing a volley of ice missiles before switching to tank mode, landing in front of the [[pyramid]]s, and launching a flame blast. This blast, er, apparently makes it to [[Australia]], where it harmlessly bounces off Ironhide's steel skin as he jumps in front of the Sydney Opera House. Arcee and Blackarachnia grapple underwater, as do Ratchet and [[Shockwave (Animated)|Longarm]], and then out of a water spout, Starscream's army of [[Starscream clone (Animated)|clones]] emerges. The clones fly into the sky in jet mode, then descend back into shot in robot mode, over a red sky with a Decepticon symbol in it, with [[Slipstream (Animated)|Slipstream]] getting a close-up. The male clones gesture dramatically as the towering form of [[Megatron (Animated)|Megatron]] in [[Cybertron (planet)|Cybertronian]] mode appears, and Slipstream lands on his shoulder. Megatron's face fills the screen, and red lightning from his eyes lances out, striking the assembled [[Elite Guard]] in front of the [[Washington, D.C.|Washington Monument]]. With the White House in the background, Optimus Prime blocks the blast with his hand, and then dons his battle mask. Ultra Magnus activates his [[Magnus Hammer]], creating a surge of energy that surrounds Optimus. [[Burning justice|Glowing with blue energy]], Optimus flies into the sky and collides with the silhouetted, glowing form of Megatron (now in his Earth body). The resultant flash of light fills the screen, and the sequence ends with a still shot of the assembled Autobots (now including [[Omega Supreme (Animated)|Omega Supreme]]) standing on a different version of the logo.

===Japanese version #2===
[[File:Animated j op2.jpg|left|thumb|upright=1.4|Maybe the other Blackout is [[Grinder|''Animated'' Grindor]]!]]
Beginning with "[[The Return of the Headmaster|Headmaster, Once Again!]]", the Japanese opening sequence was modified, replacing the scene of Cybertronian mode Megatron and the Starscream clones with new footage and using the second half of the song. This new clip shows Megatron in his helicopter alternate mode, as one after the other, [[Soundwave (Animated)|Soundwave]], Electrostatic Soundwave, and [[Swindle (Animated)|Swindle]] jump into and out of the shot. Soundwave appears from the left in car mode, transforms, and fires some sonic pulses from his shoulder speakers; Electrostatic Soundwave appears from the right, transforms to robot mode, and clutches guitar mode [[Laserbeak (Animated)|Laserbeak]]; and Swindle appears in the center from below the shot, transforms to robot mode, and deploys all his weapons and gadgets. Swindle's head fills the screen as he leaps into the camera, and when he has passed out of view, Megatron has transformed to robot mode, with two rather diminutive Cybertron mode [[Blackout (Animated)|Blackouts]] flanking him. The Blackouts transform as the camera swoops in on Megatron's face, and red lightning bursts from his eyes, linking the new sequence up to the remainder of the original.
{{-}}

==''Cyber Missions''==
{{stub}}

==''Prime''==
===English version #1===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme by:''' [[Brian Tyler]]
[[File:PrimeTS-Autobots.jpg|upright=1.67|thumb|Light of the Moon.]]
Introduced in the 2011 episode "[[Masters & Students]]", the ''[[Transformers: Prime (cartoon)|Prime]]'' opening sequence shows [[Team Prime]] driving down a speedway at night before [[Optimus Prime (WFC)|Optimus Prime]] transforms and is flanked by his four teammates in [[robot mode]]. It quickly fades to [[Autobot Outpost Omega One]] and [[Raf Esquivel|Raf]] jumping into a transforming [[Bumblebee (WFC)|Bumblebee]], [[Miko Nakadai|Miko]] getting inside [[Bulkhead (Prime)|Bulkhead]] and [[Jack Darby|Jack]] jumping onto [[Arcee (WFC)|Arcee]] and driving through the [[GroundBridge]]. [[Megatron (WFC)|Megatron]] is then seen on [[Cybertron (planet)|Cybertron]] firing his [[fusion cannon]], while [[Starscream (WFC)|Starscream]] transforms to jet mode and fires at Optimus, who runs past the explosion while firing his [[ion blaster]] as Megatron attacks him with his fusion cannon. Optimus and Megatron then greet each other with a punch that flashes into the title card.
{{-}}

===English version #2===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme by:''' [[Brian Tyler]]
Introduced in the 2013 episode "[[Project Predacon]]", the altered ''Prime'' opening shows the [[Predacon (Prime)|Predacon]] symbol and then [[Predaking (Prime)|Predaking]] breathing fire at [[Team Prime]], who drive away on the speedway. Optimus and Bumblebee's redesigns are altered accordingly for the subsequent identical shots of Team Prime transforming and heading for the GroundBridge, though [[Wheeljack (Prime)|Wheeljack]], [[Smokescreen (Prime)|Smokescreen]] and [[Ultra Magnus (WFC)|Ultra Magnus]] have not been included. Megatron fires his fusion cannon, now accompanied by Starscream and [[Shockwave (WFC)|Shockwave]], while Predaking fires on Optimus and swoops to greet his punch with a bite.
{{-}}

===Japanese version #1===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "[[FEELING]]" by [[BIGBANG]]

The intro begins with the members of Team Prime (with [[Cliffjumper (WFC)|Cliffjumper]] replacing [[Bulkhead (Prime)|Bulkhead]]) driving through various locations before transitioning to a shot of the team driving through a space bridge with the words "ROBOTS IN DISGUISE" appearing over the action, before absorbing on themselves. The intro then uses several clips to showcase [[Optimus Prime (WFC)|Optimus Prime]], [[Bumblebee (WFC)|Bumblebee]], [[Ratchet (WFC)|Ratchet]], Bulkhead, and [[Arcee (WFC)|Arcee]] before cutting to a shot of Cybertron back in the Golden Age. The Autobot symbol appears and switches to the Decepticon symbol, cutting to clips showcasing [[Megatron (WFC)|Megatron]], [[Starscream (WFC)|Starscream]], and [[Soundwave (WFC)|Soundwave]]; when each character is introduced, their name and an image of them is showcased over the action. This is utilized in every intro from here, onwards.

The camera then cuts to a shot of one of Optimus' eyes opening with the words "MORE THAN MEETS THE EYE" being superimposed over it. Inside a Decepticon mine, the Autobots prepare to open fire on the Decepticon before cutting to an image of the Great War. On Cybertron, Starscream fires at Optimus, who runs past the explosion while firing his [[ion blaster]] as Megatron attacks him with his fusion cannon. Optimus and Megatron then greet each other with a punch that flashes onto a highway where the Autobots are driving until Optimus transforms and is flanked by his teammates as the title appears. The intro ends with another shot of Cybertron back in the Golden Age.
{{-}}

===Japanese version #2===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "[[TRANSFORMERZ]]" by [[m-flo]]

Introduced in [[Out of His Head|Counterattack Transformation! The Resurrection of Megatron]], this intro begins with Team Prime and Megatron's crew driving/flying through various locations, followed by a montage of the Autobots transforming to robot mode in various locations. This is then followed by another montage showcasing Optimus Prime, Bumblebee, Bulkhead, Ratchet, and Arcee. The Autobot logo appears and switches to the Decepticon symbol to showcase Megatron, Starscream, Soundwave, [[Breakdown (WFC)|Breakdown]] and [[Knock Out (Prime)|Knock Out]], and [[Airachnid (Prime)|Airachnid]]. Megatron then fires at the camera, Bulkhead and Breakdown duel in the Arctic, the kids flee from [[Terrorcon (Prime)|Terrorcon]] [[Skyquake (Prime)|Skyquake]], Airachnid and Arcee duel by the light of the moon in a construction yard, Team Prime evades missile fire in vehicle mode, a Dark Energon-infused Megatron celebrates the Dark Energon-spewing volcano erupting, Optimus and Megatron each clock each other in the face with their punches, [[Unicron]]'s eyes light up from inside the Dark Energon volcano, Optimus and Megatron fight side by side in Unicron's body, and Team Prime (minus Ratchet) transform into robot mode and grind to a halt as a gigantic Unicron emerges in front of them as the title card appears. The camera then zooms through the galaxies before stopping at a shot of the now-dead [[Cybertron (planet)|Cybertron]], ending the intro.
{{-}}

===Japanese version #3===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "TRANSFORMERZ (version 2.0)" by m-flo

Introduced in [[Orion Pax, Part 1|Forgotten Transformation! Optimus Has Become a Decepticon]], this intro begins with Team Prime, Wheeljack, and the Decepticons (minus [[Dreadwing (Prime)|Dreadwing]], but adding in some [[Insecticon (WFC)|Insecticons]] and [[Vehicon (Prime)|Vehicons]]) driving/flying through various locations (with Optimus Prime doing an introduction). A montage is then shown of Team Prime, Megatron, and [[Jack Darby]], travelling through Ground Bridges, the Autobots firing at enemies, [[Nemesis Prime (Prime)|Nemesis Prime]] firing at the camera, Optimus donning his mouthplate before preparing to open fire on an enemy with Arcee and Bumblebee, Starscream's clones emerging from their stasis pods, Wheeljack facing Dreadwing, an Insecticon awakening inside its stasis pod, Soundwave sending Arcee through a Space Bridge, Bulkhead battling Breakdown, Bumblebee attacking an Insecticon, [[William Fowler|Agent Fowler]] battling [[Silas]], and Megatron smashing through Unicron's head. Nemesis Prime assumes robot mode, Silas sits in his control chair, Optimus prepares to unleash the power of the [[Matrix of Leadership]] onto Unicron as a Unicron-controlled Megatron prepares to fire on him, brief clips of the kids are shown, and Agent Fowler salutes Jack before the latter heads through a Ground Bridge.

The camera then starts up another group of clips showcasing the members of Team Prime, adding in Wheeljack (despite him not being a team member). The Autobot symbol appears and switches to the Decepticon symbol to start another montage of the main Decepticons, adding Dreadwing to the mix. Jack watches [[Vector Sigma]] flare to life and Team Prime stands in front of a Ground Bridge as the title appears. A brief shot of Optimus is shown and the intro ends with a shot of the Autobot symbol on the floor of the Autobot base.
{{-}}

===Japanese version #4===
:'''Animation studio:''' ''[[Polygon Pictures]]''
:'''Theme song:''' "TRANSFORMERZ (version 2.0)" by m-flo

Introduced in [[Triage (episode)|Sonic Transformation! Ratchet's Recipe]], this intro begins with Team Prime (now with Smokescreen), Wheeljack, the Decepticons (minus Airachnid), Cylas, a group of Vehicons, and [[Hardshell]] driving/flying through various locations (with Ratchet doing an introduction). Arcee, Smokescreen, Bulkhead, and Bumblebee watch the [[Omega Lock]] flare to life, Team Prime (minus Ratchet) emerges from a Ground Bridge and defends the Omega Lock (with Optimus and Arcee using the [[Star Saber (Prima)|Star Saber]] and [[Apex Armor (Prime)|Apex Armor]], respectively), Megatron commands his new armada, Starscream dons the Apex Armor, Dreadwing stands on the deck of the ''[[Trypticon (WFC)|Nemesis]]'' in the pouring rain, screaming, a swarm of Insecticons attacks the camera, Cylas rolls down the window of his vehicle mode to address a US officer, Cylas shows off his right eye (no longer covered up by an eye-patch), Wheeljack knocks Soundwave in the face with his head, Bulkhead attacks Hardshell, [[Shockwave (WFC)|Shockwave]] prepares to fire his arm cannon, Arcee struggles against an enemy, Optimus jumps at the camera, Miko talks with Wheeljack inside the ''[[Jackhammer (Prime)|Jackhammer]]'', Arcee and Miko gaze at each other by the sunset, Arcee and Cliffjumper grab hands, Smokescreen shakes Optimus' hand, Smokescreen and Bulkhead do a hi-five, the kids and Agent Fowler celebrate, Optimus uses the Star Saber for the first time, and Ratchet watches Optimus, Bumblebee, Arcee, and Bulkhead transform and drive into the Ground Bridge (a sequence occasionally interrupted by brief shots of Bumblebee, Bulkhead, and Arcee with [[Raf Esquivel|Raf]], [[Miko Nakadai|Miko]], and Jack).

Another montage ensues to showcase the Autobots, with Smokescreen being added to the mix. As Megatron utilizes the [[Dark Star Saber]] for the first time, the Autobot symbol appears and switches to the Decepticon symbol to showcase Megatron, Starscream, Soundwave, Knock Out, and Dreadwing. Bulkhead, Bumblebee, Arcee, and Smokescreen emerge from a storage unit in the Autobot base, each carrying a previously uncovered relic, (a scene briefly interrupted by clips of Optimus staring at the Star Saber, Megatron slashing the Dark Star Saber at the camera, and the two battling each other with their respective weapons. Optimus then runs at the camera with the Star Saber in hand and utilizes it as the title appears, and Optimus stares at a glowing object, ending the intro.
{{-}}

==''Rescue Bots''==
===Season 1===
:'''Animation studio:''' ''[[Atomic Cartoons]]''
:'''Theme by:''' [[Starr Parodi]] and [[Jeff Eden Fair]] (music); [[Nicole Dubuc]] (lyrics); [[Josh Ramsay]] (vocals)
[[File:Rescue Bots cartoon title screen.jpg|thumb|left|upright=1.4]]
The [[Rescue Bot]]s' ship flies through space with the crew in tubes, before landing on Earth and its crew disembarking. On [[Griffin Rock]], [[Optimus Prime (WFC)|Optimus Prime]] talks to them over the monitor. The Burns family stands ready. The Rescue Bots work with the Burns family—[[Blades (RB)|Blades]] shakes [[Cody Burns|Cody]]'s hand, [[Heatwave (RB)|Heatwave]] sprays water with [[Kade Burns|Kade]], [[Charlie Burns]] presents the Rescue Bots and their partners at the dedication. [[Boulder]] scans his vehicle mode. The Rescue Bots roll out as Cody observes on the monitors. [[Chase (RB)|Chase]] dodges light fixtures, transforms and jumps over the [[robo-landscaper]]. Cody stands in front of the four Rescue Bots, Boulder uses his seismic sensors, Heatwave and Blades crash through things. The Rescue Bots transform in four-way split-screen. The main cast stand in front of the ''Rescue Bots'' logo before fading to just show the logo and main credits.
{{-}}

===Season 2 and 3===
:'''Animation studio:''' ''Atomic Cartoons/[[Vision Animation]]''
:'''Theme by:''' [[Starr Parodi]] and [[Jeff Eden Fair]] (music); [[Nicole Dubuc]] (lyrics); [[Josh Ramsay]] (vocals)
Most of the animation is the same, the only changes being the reanimated deployment scene, the screen displays for Heatwave, Chase and Blades, and Cody showing the bots around in the forest during the day. Plus, Boulder now blocks falling rocks with his scoop while Blades carries a jail cell with [[Evan]] and [[Miles]], the last change being the delay of the stock footage.
{{-}}

===Season 4===
:'''Animation studio:''' ''Atomic Cartoons/Vision Animation/[[DHX Media]]/[[Top Draw Animation]]''
:'''Theme by:''' [[Starr Parodi]] and [[Jeff Eden Fair]] (music); [[Nicole Dubuc]] (lyrics); [[Josh Ramsay]] (vocals)
The animation was heavily reworked, Doc Greene and Anna walking Cece in a stroller, and 2 lad pioneers on the other side, plus Mr. Harrison and his helipack. Blades and young Cody shaking hands was replaced by older Cody getting pounced on by Servo, and Boulder's scanning and transformation scenes are now of his dino mode. The deployment scene of the last version was now of the team racing down the track with Blurr, Slavage and Bumblebee, and the command center scene has Boulder in Heatwave's old spot, and Heatwave's boat mode rushing towards a pier fire on the main monitor. Older Cody has also been added. Older Cody now shows the bots around a warehouse, and Dani is on Blades' skid, plus High Tide's megabot transformation. Blurr and Salvage were added to the title card alongside Cody and Frankie's updated models.
{{-}}

==''Triple Combination: Transformers Go!''==
:'''Animation studio:''' ''[[Tatsunoko Production]]'', ''[[Shirogumi]]''
:'''Theme:''' "[[TRANSFORMERS-Go!]]" by [[Daiki Ise]]
{{stub}}

==''Q-Transformers: Mystery of Convoy''==
:'''Animation studio:''' ''[[DLE]]''
:'''Theme:''' "[[Physical]]" by [[OLDCODEX]]
{{stub}}

==''Robots in Disguise'' (2015)==
===Season 1 (short version)===
===Season 1 (long version)===
===Season 2-3===
===''Transformers Adventure''===
:'''Animation studio:''' ''[[Polygon Pictures]]'' (show animation), ''[[LandQ Studio]]'' (new animation)
:'''Key animation:''' Jun'ichirō Hashiguchi, Ryūta Nakahara, Yōsuke Kikuchi
:'''Theme:''' "[[Save the Future!!]]" by [[Mitsuhiro Oikawa]]

===''Transformers Adventure -Prime of Micron-''===
:'''Animation studio:''' ''[[Polygon Pictures]]'', ''[[LandQ Studio]]''
:'''Theme:''' "[[Save the Future!!]]" by [[Mitsuhiro Oikawa]]
{{stub}}

==''Prime Wars Trilogy''==
===''Combiner Wars''===
===''Titans Return''===
===''Power of the Primes''===
{{stub}}

==''Cyberverse''==
===Chapter One===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

[[File:Cyberverse-Intro-Main3.jpg|upright=1.67|thumb|''Ace Attorney'' called. They want their close-up speed lines back.]]
[[Bumblebee (Cyberverse)|Bumblebee]] jumps in from the right side of the screen, striking a pose as he lands. [[Windblade (Cyberverse)|Windblade]] is superimposed over him in the same pose, activating her sword before charging towards the camera. She swings her sword, which transitions into [[Optimus Prime (Cyberverse)|Optimus Prime]], who in turn strikes several action poses of his own before zooming in on his head facing the right side of the screen, as a frame of [[Megatron (Cyberverse)|Megatron's]] head pans in from the right to face him. The [[AllSpark]] appears between them and bursts open, obscuring the two bots with light as it glows. The AllSpark expands to take up the screen before the camera zooms out to reveal an active [[space bridge]], from which two [[Seeker (Cyberverse)|Seekers]] emerge. The camera pans down towards the hexagonal pattern of the ground as images of [[Grimlock (Cyberverse)|Grimlock]], [[Maccadam]], [[Chromia (Cyberverse)|Chromia]] and [[Starscream (Cyberverse)|Starscream]] float past, the latter growing to take up the whole screen. Starscream's image crossfades to Bumblebee, Windblade and Optimus sequentially sliding into frame from the left before transforming to vehicle mode and driving away. Optimus's transformation transitions into a sequence of himself and [[Prowl (Cyberverse)|Prowl]] driving towards the camera, flanked by [[Wheeljack (Cyberverse)|Wheeljack]] and Chromia running alongside them and [[Hot Rod (Cyberverse)|Hot Rod]] and Bumblebee driving behind. As he approaches the camera, Bumblebee transforms back to robot mode, leaping into the air and swiping at the screen with his stinger, flashing to a shot of [[Cybertron (planet)|Cybertron]] floating in space that gradually grows larger as the series logo appears, accompanied by a deep voice singing "More than meets the eye!"

The Japanese broadcast's intro is basically identical, though a different character each episode provides narration over the whole sequence to excite the kids watching. The English logo has also been replaced with its Japanese counterpart, and the "More than meets the eye" voice at the end has been removed, presumably because the character is still talking over it. Similarly, most other languages use the same intro, but with a narrator announcing the show's title at the end.

===Chapter Two===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

[[File:Cyberverse-Intro-S2.jpg|upright=1.67|thumb|left|Practically all that's missing is "Go Go Power Rangers" blaring in the background.]]
The sequence is identical up to the point where the AllSpark bursts open. As the light fades, Starscream appears from below and grins as his [[spark armor]] forms around him. The camera pans away as [[Cheetor (Cyberverse)|Cheetor]], Grimlock, Hot Rod, Wheeljack, and [[Arcee (Cyberverse)|Arcee]] each move into frame and strike a heroic pose before the shot is again engulfed in white light. The scene suddenly cuts to the Autobots driving towards the camera, and the rest of the intro continues as normal.
{{-}}

===Chapter Three===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

[[File:Cyberverse Intro S3.jpg|upright=1.67|thumb|right|In their freetime, Autobots, Decepticons and Quintessons alike love to pose in front of a ''{{w|Beat Saber}}'' level.]]
Like the previous intro, the sequence is identical until the AllSpark bursts open. It then cuts to a [[Quintesson]] [[Prosecutor (Cyberverse)|Prosecutor]] appearing from the bottom of the frame, followed in sequence by Megatron, Optimus, [[Dead End (Cyberverse)|Dead End]], Hot Rod in his Stealth Force colors, and [[Clobber (Cyberverse)|Clobber]]. The five Cybertronians strike battle poses as they appear, while the Quintesson's eye glows red, the light engulfing the screen. The scene fades to the profile shot of Optimus, Bumblebee and Windblade from the first intro, and it continues as per usual.

Starting with "[[The Scientist]]" to the season finale, "[[The Other One]]", the Quintesson snarls when it appears. Early broadcasts of Chapter Three aired in the United Kingdom concluded the title sequence with the standard "Transformers: Cyberverse" title card also used on Chapters One and Two, but later episodes and the American releases of the season replaced this with the new, rebranded '''"Transformers: Bumblebee Cyberverse Adventures"''' title card, with Bumblebee popping out from behind the logo. This new title card would remain in use through Season 4.
{{-}}

===The Immobilizers===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

The sequence is identical to the Chapter One intro up to the point where images of other characters appear, with Starscream's head being replaced by [[Soundwave (Cyberverse)|Soundwave]]. As it zooms in, Soundwave's image crossfades to [[Swoop (Cyberverse)|Swoop]] flying towards the camera in front of Cybertron, then transforming and running along a track leading away from the planet. The camera pans to three identical tracks parallel to Swoop's, with [[Snarl (Cyberverse)|Snarl]], [[Slug (Cyberverse)|Slug]], and [[Sludge (Cyberverse)|Sludge]] in dinosaur mode running along them in tandem. The camera zooms in on Slug as he transforms to dinosaur mode, then spins to show him and Swoop leap offscreen before panning down to show Snarl transform to dinosaur mode. The camera spins and zooms out to show all four tracks plus a fifth in the center with Grimlock running along it. The [[Dinobot (Cyberverse)|Dinobots]] all converge behind Grimlock as he transforms to dinosaur mode and leaps at the screen, his mouth charging a flame blast. The glow of the charge engulfs the screen and transitions to [[Volcanicus (Cyberverse)|Volcanicus]] standing in silhouette against a fiery backdrop, surrounded by generics. The combiner swings their sword and the flames follow, engulfing the screen in white, which gradually fades to the title card, now with the Cybertron behind it restored to a lively golden hue.

===The Perfect Decepticon===
:'''Animation studio:''' ''[[Boulder Media Studio]]'', ''[[Xentrix Studios]]''
:'''Theme song:''' [[Max Repka]] and [[Toonocracy LLC]]

The sequence starts out identically to that of "The Immobilizers" until the point where Soundwave's head approaches the camera. The sequence crossfades to a side-on shot of Optimus, Bumblebee, and Windblade akin to previous seasons, but this time with Hot Rod, Wheeljack and Clobber in the lineup as well. The Autobots glance at one another and rush to the right, with Optimus's body transitioning the shot to a Decepticon equivalent consisting of Soundwave, [[Shadow Striker (Cyberverse)|Shadow Striker]], [[Alpha Strike]], [[Lockdown (Cyberverse)|Lockdown]], Dead End, and [[Wildwheel (Cyberverse)|Wildwheel]], who rush to the left. The two groups meet in the middle before charging towards the screen together. Cut to a behind-the-back shot of them running before zooming forward, showing a group of [[Decepticon supersoldier]]s charging at them, and one of them punches the camera, causing the screen to go black. When the footage returns, Windblade is flying away from the camera and firing at two supersoldiers, who stand before a mound of Transformer corpses, including Soundwave, Wheeljack, and Bumblebee. Windblade swerves away and the camera pans up past the bodies to the top of the cliff behind them. At the top, [[Megatron X (Cyberverse)|Megatron X]] stands facing away, turning to glance towards the camera as it zooms in on his eye. The screen is engulfed in red, which fades into the title card.

==''Rescue Bots Academy''==
:'''Animation studio:''' ''[[Boulder Media Studio]]''
:'''Theme song:''' [[Doug Califano]] (music); [[Zach Allen]] (vocals)

[[File:RBA-Intro-Rollcall.jpg|upright=1.67|thumb|Picture day at the academy plays it a little more fast and loose.]]
[[Hot Shot (Prime)|Hot Shot]] chases a [[cube (sport)|cube]] across a court, where [[Optimus Prime (WFC)|Optimus Prime]] catches it. Hot Shot heads trough a ground bridge portal, and Prime's face transitions to [[Wedge (RBA)|Wedge's]] tablet, who heads off after an okay from [[Heatwave (RB)|Heatwave]]. A car passes by, and [[Chase (RB)|Chase]] overlooks [[Medix (RB)|Medix]] as he notices the alarm while helping [[Tough Luck Chuck]] cross the street. Medix then leaves, and as the simulation ends, the walker Chuck uses disappears, and he falls. A torch then transitions to a wrench then [[Hoist (RB)|Hoist's]] hands gripping a chain, and after he high-fives [[Boulder]], a face closeup has him head off. A quick roll call then shifts to [[Whirl (RBA)|Whirl]] finishing an obstacle course, her performance gaining an thumbs-up from [[Blades (RB)|Blades]]. The recruits head down the tubes, and as Hot Shot's touchdown signals them to head off in vehicle mode, Optimus, [[Grimlock (RID 2015)|Grimlock]], [[Cody Burns]] and the other four rescue bots see them off as Hot Shot's bumper transitions to a black background with the series logo up front.
{{-}}

==''War for Cybertron Trilogy''==
===''Siege''===
:'''Animation studio:''' ''[[Polygon Pictures]]''
{{stub}}

===''Earthrise''===
:'''Animation studio:''' ''[[Polygon Pictures]]''
{{stub}}

===''Kingdom''===
:'''Animation studio:''' ''[[Polygon Pictures]]''
{{stub}}

==''BotBots''==
:'''Animation studio:''' ''[[Boulder Media Studio]]''
:'''Theme song:''' [[Igor Correia]] and [[Jeff Milutinovic]] of [[The Wilders]]
{{stub}}

==''EarthSpark''==
:'''Animation studio:''' ''[[Icon Creative Studio]]''

Against a black background, a small green glow begins to peek out near the top off the screen. The ''Transformers'' logo is slowly digitally generated from wireframes in a manner similar to the [[Terran]]s being created by the [[Emberstone]], with the transformation sound being heard in the background. A spark of electricity bursts forth below, spreading to either side to create the ''EarthSpark'' logo, as the green glow turns blue and expands to form a glowing horizon over an orb. A small [[Nickelodeon]] logo fades in between the horizon line and the logos below. Unlike most past series, there is no traditional theme song, with only a 10-second piece of ambient music accompanying the sequence.

[[Category:Media]]