File:PodpalsOptimusLarge.jpg

Stock PhotoThis is a stock or promotional photograph of a piece of Transformers merchandise, © Just Play.

Because such photos are created specifically to promote toys, products or events, TFWiki.net asserts that an implicit public license exists for them. TFWiki.net further asserts that because such photos can be reasonably assumed to represent that product in the best possible light, TFWiki.net's general preference for using such images to illustrate those products constitutes an act of good faith.

Regardless the above, TFWiki.net's use of promotional images to document and illustrate a product or character on TFWiki.net would always fall under the fair use provision of United States copyright law. See Copyrights.