Editing Transformers (2007 toyline)

Remarkably, the producers of the small independent [[Transformers (2007)|Transformers film]] opening in July 2007 have obtained part of their financing by selling the ''merchandising'' rights for the movie.

==Toyline==

===Action Figures ("main" line)===

====Movie Deluxe Class====

'''Wave 1<!-- see discussion page! --> (aka "Preview Figures")'''
*Protoform [[Optimus Prime (Movie)|Optimus Prime]]
*Protoform [[Starscream (Movie)|Starscream]]

'''Wave 2'''
*[[Bumblebee (Movie)|Bumblebee]]
*[[Jazz (Movie)|Autobot Jazz]]
*[[Brawl (Movie)|Decepticon Brawl]]
*[[Barricade (Movie)|Barricade]] (includes small figure of [[Frenzy (Movie)|Frenzy]])
*[[Scorponok (Movie)|Scorponok]]
*[[Wreckage (Movie)|Wreckage]] (a non-Movie character, based on an unused ILM design)

'''Wave 3'''
*[[Bonecrusher (Movie)|Bonecrusher]]
*[[Swindle (Movie)|Swindle]] (a non-Movie character, appears in the Movie Game & prequel comics)

'''Wave 4'''
*[[Arcee (Movie)|Arcee]] (a non-Movie character, was to appear in the film, but was replaced by Ironhide)
*[[Bumblebee (Movie)|Camaro Concept Bumblebee]] 
*[[Dreadwing (Movie)|Dreadwing]] (a non-Movie character, appears in the Movie Game & prequel comics)

'''Wave 5'''
*[[Jazz (Movie)|Final Battle Jazz]] (remold of regular Deluxe Autobot Jazz)
*[[Longarm (Movie)|Longarm]] (a non-Movie character, appears in the Movie Game, based on a non-transforming tow-truck that appears in the movie)
*[[Payload (Movie)|Payload]] (a non-Movie character, appears in the Movie Game & prequel comics)

'''Wave 6'''
*[[Dropkick]] (a non-Movie character, appears in the Movie Game)
*[[Barricade (Movie)|Recon Barricade]] (a redeco of Barricade)

'''Wave 7'''
*[[Cliffjumper (Movie)|Cliffjumper]] (non-Movie character, redeco of Deluxe Camaro Concept Bumblebee)
*[[Landmine (Movie)|Landmine]] (non-Movie character, based on a [[Sector Seven]] vehicle from the movie)
*[[Camshaft (Movie)|Autobot Camshaft]] (non-Movie character, redeco of Deluxe Swindle)

'''Wave 8'''
*[[Stockade (Movie)|Stockade]] (non-Movie character, based on a [[Sector Seven]] vehicle from the movie)

'''Future releases (listed online)'''
*Overcast (non-Movie character, redeco of Deluxe Dreadwing)
*[[Bonecrusher (Movie)|Jungle Bonecrusher]] (non-movie character, a repaint of Deluxe Bonecrusher)
*[[Bumblebee (Movie)|Stealth Battle Bumblebee]] (non-movie character, likely a repaint of Deluxe Bumblebee)
*Salvage (non-movie character)

====Movie Voyager Class====

'''Wave 1'''
*[[Blackout (Movie)|Blackout]] (includes non-transforming [[Scale|scaled-down]] figurine of [[Scorponok (Movie)|Scorponok]])
*[[Ratchet (Movie)|Autobot Ratchet]]

'''Wave 2'''
*[[Starscream (Movie)|Starscream]]
*[[Ironhide (Movie)|Ironhide]]

'''Wave 2 Revision 2'''
*[[Megatron (Movie)|Megatron]]

'''Wave 3'''
*[[Optimus Prime (Movie)|Optimus Prime]]

'''Wave 4'''
*[[Ratchet (Movie)|Rescue Ratchet]] ([[G1]]-[[homage]] [[redeco]] of Ratchet)
*[[Thundercracker (Movie)|Thundercracker]] (a non-Movie character, [[redeco]]/[[remold]] of Starscream using the same head sculpt as the Target exclusive Starscream redeco)

'''Wave 5'''
*[[Optimus Prime (Movie)|First Strike Optimus Prime]] ([[G1]]-[[homage]] [[redeco]] of Voyager Optimus Prime)
*[[Evac (Movie)|Evac]] (non-Movie character, redeco/remold of Voyager Blackout)
*[[Ironhide (Movie)|Offroad Ironhide]] (redeco of Voyager Ironhide)

'''Wave 6'''
*[[Incinerator (Movie)|Incinerator]] (non-Movie character, based on Bell/Boeing VH-22 Osprey, seen during the movie.)

====Movie Leader Class====

'''Wave 1'''
*[[Optimus Prime (Movie)|Optimus Prime]]

'''Wave 2'''
*[[Megatron (Movie)|Megatron]]

'''Wave 3'''
*[[Brawl (Movie)|Decepticon Brawl]]

'''Wave 4'''
*[[Optimus Prime (Movie)|Nightwatch Optimus Prime]] ([[redeco]] of Leader Optimus Prime)

'''Future releases (confirmed at BotCon 2007)'''
*[[Brawl (Movie)|Deep Desert Brawl]] ([[redeco]] of Leader Decepticon Brawl)

===Other Action Figures===

====Movie Legends====
'''Wave 1'''
*[[Bumblebee (Movie)|Bumblebee]]
*[[Barricade (Movie)|Barricade]]
*[[Jazz (Movie)|Autobot Jazz]]
*[[Ratchet (Movie)|Autobot Ratchet]]

'''Wave 2'''
*[[Optimus Prime (Movie)|Optimus Prime]]
*[[Megatron (Movie)|Megatron]]

'''Wave 3'''
*[[Starscream (Movie)|Starscream]]
*[[Blackout (Movie)|Blackout]]

'''Future releases (stock photos seen)'''
*[[Bonecrusher (Movie)|Bonecrusher]]
*[[Cliffjumper (Movie)|Cliffjumper]] (redeco of Legends Bumblebee)
*[[Barricade (Movie)|Recon Barricade]] (redeco of Legends Barricade)
*[[Ironhide (Movie)|Ironhide]] (prototype seen during Hasbro Tour at BotCon 2007)

====Movie Legends Allspark Battles====
*[[Cliffjumper (Movie)|Cliffjumper]] vs. [[Barricade (Movie)|Recon Barricade]] ([[redeco|redecoes]] of Legends Bumblebee and Barricade)
*[[Jazz (Movie)|Autobot Jazz]] vs. [[Bonecrusher (Movie)|Bonecrusher]] (repackaged minor redeco of Legends Jazz)
*[[Ratchet (Movie)|Rescue Ratchet]] vs. [[Brawl (Movie)|Decepticon Brawl]] (redeco of Legends Ratchet)

====Movie [[Real Gear Robots]]====
'''Wave 1'''
*[[Speed Dial 800]] (Mobile Phone)
*[[Longview]] (Binoculars)
*[[Spy Shot 6]] (Digital Camera)
*[[Power Up VT6]] (Portable Video Game Player)

'''Wave 2'''
*[[Booster X10]] (MP3 Player)
*[[Zoom Out 25X]] (Digital Video Camera)

'''Wave 3'''
*[[Meantime]] (Digital Watch)
*[[High Score 100]] (Game Console Controller)

'''Wave 4'''
*[[Wire Tap V20]] (Mobile Phone)
*[[Night Beat 7]] (MP3 Player)

'''Wave 5'''
*[[Hacker X-3]] (Portal Video Game Player)
*[[Highline 1070]] (Mobile Phone)
*[[Photon T-34]] (Digital Camera)

====Movie Ultimate====
*[[Bumblebee (Movie)|Ultimate Bumblebee]] 

===Fast Transformers Fun===
====Cyber Stompin' Robots====
(non-transforming)
*Cyber Stompin' [[Optimus Prime (Movie)|Optimus Prime]]
*Cyber Stompin' [[Bumblebee (Movie)|Bumblebee]]

====[[Cyber Slammers]]====
'''Wave 1'''
*[[Bumblebee (Movie)|Bumblebee]]
*[[Barricade (Movie)|Barricade]]
*[[Optimus Prime (Movie)|Optimus Prime]]

'''Wave 2'''
*[[Brawl (Movie)|Decepticon Brawl]]
*[[Ratchet (Movie)|Autobot Ratchet]]

'''Wave 3'''
*[[Bumblebee (Movie)|Bumblebee (Camaro Concept)]]

====Fast Action Battlers====
'''Wave 1'''
*Cannon Blast [[Ironhide (Movie)|Ironhide]]
*Battle Blade [[Starscream (Movie)|Starscream]]
*Power Hook [[Optimus Prime (Movie)|Optimus Prime]]
*Ion Blast [[Jazz (Movie)|Autobot Jazz]]

'''Wave 2'''
*Double Missile [[Brawl (Movie)|Decepticon Brawl]]
*Axe Attack [[Ratchet (Movie)|Autobot Ratchet]]

'''Wave 3'''
*Disc Blast [[Frenzy (Movie)|Decepticon Frenzy]]
*Gyro Blade [[Blackout (Movie)|Blackout]]
*Fusion Blast [[Megatron (Movie)|Megatron]]

'''Wave 4'''
*Blade Shield [[Barricade (Movie)|Barricade]]
*Plasma Punch [[Bumblebee (Movie)|Bumblebee]]

'''Future releases (stock photos seen)'''
* Claw Slash [[Ramjet (Movie)|Ramjet]] (Starscream redeco)
* Fire Blast Optimus Prime
* Pulse Cannon Ironhide,
* Sonic Shock [[Smokescreen (Movie)|Smokescreen]] (Jazz redeco)


===Role Play===

====Helmet Role Play====
*[[Optimus Prime (Movie)|Optimus Prime]] Voice Changer (helmet)

====Converting Arm Blasters Role Play====
*[[Optimus Prime (Movie)|Optimus Prime]] Battle Rig Blaster
*[[Starscream (Movie)|Starscream]] Barrel Roll Blaster

====Super Soaker Gauntlet Blaster====
*Transformers Water Shooter

====T.E.C.H. (Transformers Electronic Combat Hardware)====

'''Wave 1'''
*Digital Dagger
*Quick Bow

'''Wave 2'''
*Tight Shot
*Flash Bang

'''Wave 3'''
*Autofire

===Non-exclusive special packs===



====Screen Battles (upcoming)====
*'''Final Stand''' (minor [[show accuracy|movie-accurate]] Deluxe [[Longarm (Movie)|Longarm]] redeco with [[Mikaela Banes|Mikaela]] driver figurine and battle damaged legless Bumblebee figure)
*'''Desert Attack''' (minor Deluxe [[Scorponok (Movie)|Scorponok]] redeco with [[Robert Epps|Epps]], [[Jorge Figueroa|Figueroa]] and [[Sergeant Donnelly|Donnelly]] figurines)
*'''Capture of Bumblebee''' (minor Deluxe [[Bumblebee (Movie)|Camaro Concept Bumblebee]] redeco with [[Reggie Simmons|Simmons]] and [[Sector Seven]] agents figurines, one of them being a miscolored [[William Lennox]])
*'''First Encounter''' (minor Deluxe [[Barricade (Movie)|Barricade]] redeco with [[Sam Witwicky|Sam]], [[Mikaela Banes|Mikaela]] and [[Frenzy (Movie)|Decepticon Frenzy]])

===Store exclusives===

====Target exclusive Scouts====

'''Wave 1'''
*[[Hardtop (Movie)|Hardtop]] (redeco of ''Cybertron'' [[Hardtop (Cybertron)|Hardtop]])
*[[Arcee (Movie)|Arcee]] (redeco of ''Energon'' [[Arcee (Energon)|Arcee]])
*[[Signal Flare (Movie)|Signal Flare]] (redeco of ''Energon'' [[Signal Flare (Energon)|Signal Flare]])

'''Wave 2'''
*[[Strongarm (Movie)|Strongarm]] (redeco of ''Energon'' [[Strongarm (Energon)|Strongarm]])
*[[Skyblast (Movie)|Skyblast]] (redeco of ''Energon'' [[Skyblast (Energon)|Skyblast]])
*[[Clocker (Movie)|Clocker]] (redeco of ''Cybertron'' [[Clocker (Cybertron)|Clocker]])

'''Wave 3'''
*[[Armorhide (Movie)|Armorhide]] (redeco of ''Cybertron'' [[Armorhide (Cybertron)|Armorhide]])
*[[Elita-One (Movie)|Elita-One]] (redeco of ''Energon'' [[Arcee (Energon)|Arcee]])
*[[Air Raid (Movie)|Air Raid]] (redeco of ''Energon'' [[Skyblast (Energon)|Skyblast]])

'''Wave 4'''
* ???
*[[Storm Surge]]
* ???


====Store exclusive redecos====

'''Target exclusives'''
*Robo-Vision Optimus Prime (redeco of Voyager Class Optimus Prime)
*Autobot Jazz ([[G1]]-[[homage]] [[redeco]] of Deluxe Class Autobot Jazz)
*Starscream ([[G1]]-[[homage]] [[redeco]] of Voyager Class Starscream)
*Deep Space Starscream (metallic blue-gray redeco of Voyager Class Starscream)

'''Best Buy exclusives '''
*[[Ratchet (Movie)|Autobot Ratchet]] (metallic redeco of Voyager Class Ratchet)
*[[Megatron (Movie)|Megatron]] (metallic [[show-accuracy|movie-accurate]] redeco of Voyager Class Megatron)

====Store exclusive multi-packs====

'''Costco exclusives'''
*leader Class Optimus Prime with bonus figures (Legends Class Bumblebee & Autobot Jazz)
* Ultimate Bumblebee with bonus 3" Titanium Bumblebee

'''Sam's Club exclusives'''
*Deluxe three-pack (Decepticon Brawl, Bonecrusher & Autobot Jazz)

'''Target exclusives'''
*Legends four-pack (Movie Legends Class Optimus Prime, Legends of Cybertron Optimus Prime, Movie Legends Class Megatron & Legends of Cybertron Megatron)
*"Evolution of a Hero" two-pack (Deluxe Class "Classic Camaro" Bumblebee & battle-damaged "Camaro Concept" Bumblebee)
*3" Movie Optimus Prime Titanium three-pack (Contains 3" Optimus Prime in robot mode, semi mode, as well as set exclusive Protoform robot mode)

'''Toys'R'Us exclusives'''
*"Decepticon Desert Attack" two-pack (Voyager Class Blackout & Deluxe Class Scorponok)
*Legends six-pack (Bumblebee, Autobot Jazz, Optimus Prime, Megatron, Barricade & Starscream)

'''Wal*Mart exclusives'''
*"First Encounter" two-pack (Deluxe Class Bumblebee & Deluxe Class Barricade)
*"Leader for the Ages" two-pack (Fast Action Battler Optimus Prime & Classics "Ultimate Battle" two-pack Optimus Prime)
*"Mass Media Battle" two-pack (Real Gear Robots Speed Dial 800 & Booster X10)
*"Robo Recon Team" two-pack (Real Gear Robots Spy Shot 6 & Longview)
*"Brain Scrambler Team" two-pack (Real Gear Robots Power Up VT6 & Zoom Out 25X)

===Plain Transformers Fun===
'''Mr Potato Head Transformers'''
*[[Optimash Prime]]

'''Plush Transformers
*[[Optimus Prime (G1) toys|Softimus Prime]] ([[G1]]-style Prime, soft toy transforms by turning inside out, using velcro)
*[[Bumblebee (G1)|Slumblebee]] (ditto, for G1-styled Bumblebee)

====Robot Heroes====
(2-inch non-transforming cutified figurines similar to Star Wars Galactic Heroes et al. [[Generation 1 (cartoon)|G1 cartoon]] characters in Movie packaging)

'''Wave 1'''
*[[Optimus Prime (G1)|Optimus Prime]] vs. [[Ravage]]
*[[Hot Rod toys|Rodimus]] vs. [[Shrapnel (G1)|Insecticon]] (Actually Hot Rod vs. Shrapnel)
*[[Mirage (G1)|Mirage]] vs. [[Starscream (G1)|Starscream]]
*[[Grimlock (G1)|Grimlock]] vs. [[Shockwave (G1)|Shockwave]]

'''Wave 2'''
*[[Ultra Magnus (G1)|Ultra Magnus]] vs. [[Megatron (G1) toys|Megatron]]
*[[Bumblebee (G1) toys |Bumblebee]] vs. [[Soundwave (G1)|Soundwave]]

'''Wave 3'''
*[[Optimus Prime (G1) toys |Optimus Prime]] w/[[Matrix of Leadership|Matrix]] vs. [[Unicron]]
*[[Jazz (G1)|Autobot Jazz]] vs. [[Thundercracker (G1)|Thundercracker]]

'''Wave 4'''
*[[Optimus Prime (Movie)|Optimus Prime]] vs. [[Blackout (Movie)|Blackout]]
*[[Ratchet (Movie)|Ratchet]] vs. [[Megatron (Movie)|Megatron]]
*[[Bumblebee (Movie)|Bumblebee]] vs. [[Barricade (Movie)|Barricade]]
*[[Jazz (Movie)|Autobot Jazz]] vs. [[Frenzy (Movie)|Frenzy]]

'''Wave 5 (upcoming)'''
*[[Optimus Prime (Movie)|Optimus Prime]] w/sword vs. [[Scorponok (Movie)|Scorponok]]
*[[Ironhide (Movie)|Ironhide]] vs. [[Bonecrusher (Movie)|Bonecrusher]]
*[[Bumblebee (Movie)|Armor Bumblebee]] vs. [[Starscream (Movie)|Starscream]]
*[[Protoform]] [[Jazz (Movie)|Jazz]] vs. [[Brawl (Movie)|Brawl]]

===Collector===
'''Unleashed'''
*[[Bumblebee (Movie)|Bumblebee]]
*[[Optimus Prime (Movie)|Optimus Prime]] Turnaround
*[[Megatron (Movie)|Megatron]] Turnaround

'''Movie Titanium'''
*[[Optimus Prime (Movie)|Optimus Prime]]
*[[Bumblebee (Movie)|Bumblebee]]
*[[Blackout (Movie)|Blackout]]
*[[Megatron (Movie)|Megatron]]

===Japanese exclusives===
While most Japanese toys were more or less identical to their Hasbro counterparts, down to the packaging which was simply given an additional sticker in Japanese, and various Japanese store exclusive toys were simply imported Hasbro toys which Takara didn't see commercially viable as mass releases, there were a few genuine Japanese exclusives.
*EZ Collection Bumblebee "scanning version" (a clear redeco of Legends Class [[Bumblebee (Movie)|Bumblebee]], exclusively available with the August 2007 edition of ''Hyper Hobby'' magazine)
*Bumblebee "limited metallic color version" (a redeco of the first Deluxe Class [[Bumblebee (Movie)|Bumblebee]]  toy with a shiny gold metallic finish, exclusively available at Lawson stores)
*Protoform Optimus Prime "Fusion Cluster Edition" (a redeco of Deluxe Class Protoform [[Optimus Prime (Movie)|Optimus Prime]] in "entry mode" colors, exclusively available at the C3xHobby Convention and later also from [[e-Hobby]])
*Protoform Starscream "Fusion Cluster Edition" (a redeco of Deluxe Class Protoform [[Starscream (Movie)|Starscream]] in "entry mode" colors, exclusively available at the C3xHobby Convention and later also from [[e-Hobby]])

==Merchandise==
* [http://www.tfw2005.com/boards/showthread.php?t=123245 Exhaustive Transformers 2007 merchandise list, maintained by AMS.]

==Trivia==
*As of the Movie toyline, the "Ultra" pricepoint has been abolished.  Whether this will continue to be the case for future lines remains to be seen, although Hasbro has stated a possible return to this pricepoint with Classics 2.0.

=="Drought"==
[[Image:Movie_Deluxe_2009_Bumblebee_toy.jpg|thumb|right|250px|Oh well.  Better luck with the sequel toys!]]

Since the movie's premiere, many fans have complained of a severe toy shortage in most markets, particularly the U.S.  Mainline figures have proven to be more difficult to locate at retail than in many years, if not ''ever''.  This is due to the convergence of several factors:

*The tremendous success and high profile of the movie has vastly broadened the toy-buying audience, with many more kids, adult collectors, and [[Toy scalping|scalpers]] seeking out product.
*Major retailers such as Wal-Mart and Target placed orders for TF movie product based on their sales records for [[Cybertron (toyline)|Cybertron]] and [[Classics]] figures, as well as movie-related toylines in general, which tend not to do well (as the Spider-Man 3 figures still warming shelves wherever you live can attest).
*Unusual congestion at Chinese factories and shipping docks lengthened the time necessary to produce and ship new figures to the West.  

[[Category: Movie]]
[[Category: Toys]]<div id="wikia-credits"><br /><br /><small>From [http://transformers.wikia.com Teletraan I: The Transformers Wiki], a [http://www.wikia.com Wikia] wiki.</small></div>