Editing Optimus Prime (Animated)/toys

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[[File:Animated-toy MultipleSizeOptimusPrimes.jpg|thumb|upright=2|Don't talk to [[Optimus Prime (Animated)/toys#Roll Out Command|me]] or [[Optimus Prime (Animated)/toys#Voyager Class|my son]] or [[Optimus Prime (Animated)/toys#Deluxe Class|my son's son]] or [[Optimus Prime (Animated)/toys#Activators|my son's son's son]] or [[Optimus Prime (Animated)/toys#Universe_.282008.29|my son's son's son's son]] ever again.]]
[[Optimus Prime (Animated)|Optimus Prime]] is a turbo-revvin' young leader—with a lot of toys!

==Toys==
===Animated===
====Legends Class====
{{anchor|Legends3pack}}
[[File:TFA-Stealth-Lockdown-Legend-Class-Optimus-Prime.JPG|upright=1.66|thumb]]
*'''Stealth Lockdown''' (Animated 3-pack, 2008)

: A ''Universe'' Legends-class Optimus Prime came packaged with this version of [[Lockdown (Animated)|Lockdown]], as well as a Legends [[Bumblebee (Animated)|Bumblebee]]. He is nearly identical to the single-carded Legends class ''Universe'' Animated Optimus Prime, but uses a lighter blue plastic for the blue parts.

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[[File:AniLegendsOptimusClearRed.jpg|thumb|upright=1.66|This justice of mine is burning red! Its loud roar tells me I need to be extinguished!]]
*'''Optimus Prime Clear Red Ver.''' (EZ Collection, 2010)

: A redeco of Legends-class Optimus Prime in translucent red plastic (with some opaque red parts due to being molded with [[unpaintable plastic]]). It was a freebie for customers who bought ''Transformers Animated'' products for at least 3,000 yen at Japanese [[Toys"R"Us]] stores.

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[[File:AniEZLimited.jpg|upright=1.4|thumb]]
*'''EZ Collection Limited Clear Version''' (EZ Collection, 2010)

:The "EZ Collection Limited Clear Version" set included a redeco of Legends Optimus Prime in his regular colors but with some translucent blue parts. The set was given away at Family Mart stores in Japan as part of their raffle token promotion. Unlike Optimus Prime Clear Red Version, this version of Optimus is painted to resemble his normal coloration, only clear.  The "EZ Collection Limited Clear Version" set was prize D, and included four different translucent EZ Collection figures, the other three being Bumblebee, Prowl, and Starscream.

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[[File:EZEliteGuardOptimus.jpg|thumb|upright=1.4]]
*'''Optimus Prime Elite Guard Version''' (EZ Collection, 2010)
:A redeco of Legends-class Optimus Prime in dark red, black and gold, with a gold [[Elite Guard]] symbol on its chest. It was only available blind-packed in TakaraTomy's EZ Collection Volume 4. The deco - seemingly based on [[:File:Cyb GalaxyForceOptimusPrime.jpg|''Cybertron'' Galaxy Force Optimus Prime]] - would later be repeated for Million Publishing's Voyager-scaled Optimus Prime Elite Guard Version figure.

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[[File:EZGoldOptimus.jpg|thumb|upright=1.4]]
*'''Optimus Prime Gold Version''' (EZ Collection, 2010)
:A redeco of Legends-class Optimus Prime colored entirely gold, save for the tires and parts of his joints being black due to being molded with (again,) unpaintable plastic. It was only available blind-packed in TakaraTomy's EZ Collection Volume 4.

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====Deluxe Class====
[[File:TFAnimated Deluxe CybertronPrime toy.jpg|upright=1.66|thumb|"I'm a lumberjack, and I'm okay. I sleep all night and I work all day."]]
*'''CYBERTRON Mode Optimus Prime''' (Deluxe, 2008)
**''Accessories'': Ion-axe

:Based on his pre-[[Earth]] Cybertronian look, the first version of ''Animated'' Optimus Prime transforms into a half-track Cybertronic truck which resembles the [http://www.fleetwatch.co.za/magazines/Feb2005/78-WW-Feb05.htm Mitsubishi Fuso Hybrid concept truck] with some heavy sci-fi influences. As a half-track, instead of rear wheels, he has molded, caterpillar-linked tracks with smaller wheels inside for rolling along smooth surfaces. The hitch assembly becomes his axe, which can be wielded with one blade (for the rocket-boosted look) or have the single blade split to form a double-bladed axe. The truck roof can be mounted on his left arm as a shield or spread apart and attached to the axe to become giant energon blades.

:Prime's axe weapon is stored by partially folding the axe at the grey hinge near the handle peg, then placing the handle peg in a hole on the back of the cab (actually his two fists' holes, thus helping them hold it in position) with the blade facing down and a grey peg facing up, acting as a "fifth wheel" trailer hitch, should one find a suitable trailer to attach onto it. The peg also resembles the rocket thruster on the back of Prime's axe in robot mode. The figure's superb range of articulation and long axe-handle actually allow Optimus to wield his weapon two-handed. This is sheer awesomeness.

:*''[http://www.tfu.info/2008/Autobot/CybModeOptimusPrime/optimusprime.htm More information on CYBERTRON Mode Optimus Prime at TFU.info]''

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{{anchor|FightOfStart}}
[[File:Transformers-Animated-VS-F-FoS-Optimus-Prime.jpg|upright=1.66|thumb]]
*'''Fight of Start''' (Deluxe 2-pack, 2010)
**''Accessories'': Ion-axe
**''Japanese ID number:'' '''VS-F'''

:For its Japanese release, CYBERTRON Mode Optimus Prime was given a shinier metallic red paint job and white-bordered Autobot symbols, like the majority of the TakaraTomy ''Animated'' toys. The figure was only available in a 2-pack with a redecoed version of the Deluxe-scale Cybertronian [[Megatron (Animated)|Megatron]] from the ''Optimus Prime vs. Megatron: The Battle Begins'' set.

:The title of this set in Japanese is "hajimari no taiketsu" - which amounts to "the battle begins" when translated, but the back of the box chooses to render the phrase as "Fight of Start". [[Engrish|Oh well...]]

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[[File:TFAnimated Deluxe BattleBegins Prime toy.jpg|upright=1.66|thumb|[http://youtube.com/watch?v=OHxyZaZlaOs And he "axed" him for help...]]]
*'''Optimus Prime vs. Megatron: The Battle Begins''' (Entertainment Pack, 2008)
**''Accessories'': Ion-Axe

:The Deluxe-class Earth Mode Optimus Prime has a very similar engineering design to the Deluxe-class Cybertron Mode Optimus Prime figure.  He has a battle-damaged deco and comes with a Deluxe-class Cybertron Mode Megatron figure as well as [[Transformers Animated (cartoon)/home video#Pack-in disc|a DVD]] featuring the first episode of ''Transformers Animated''. He has a distinctively more "[[Generation 1 (franchise)|Generation 1]]" look than other ''Animated'' Primes, given the addition of smokestacks (a detail absent from the animation model) and a lack of black beneath the silver stripes.  Like deluxe Megatron, he features a punching/axe slashing gimmick, where twisting his spring-loaded waist will make it snap back for a "robot punch." There are actually 4 wheels on his legs, so that the tires are always on the outside.  Unfortunately, he can't skate on them like in the show. His axe (which is the most show-accurate out of all of his toys) stores in his aft section. As with Cybertron Mode Optimus, this figure even has enough articulation to hold his long-handled axe two-handed and raise it over his head for a massive chop. ''Brilliant.'' His pair of smokestacks can be popped off if you wanted the truck mode to be show-accurate.

:If you want to be pedantic about it, the battle implied by the battle-pack pairing is technically a timeline impossibility, insofar as it depicts Earth Mode Optimus versus Cybertron Mode Megatron. It is also [[scale]]d incorrectly, as Megatron was shown as being notably larger than Optimus in ''[[Transform and Roll Out]]''.

: This toy was later re-released without changes in a [[#2packBlackarachnia|2-pack with Blackarachnia]] and was also redecoed in translucent plastics and packaged with [[Rodimus Prime (Animated)|Rodimus]] by Takara in a ''Sons of Cybertron'' 2-pack. 

:*''[http://www.tfu.info/2008/Autobot/BattleBeginsOptimusPrime/optimusprime.htm More information on "The Battle Begins" Optimus Prime at TFU.info]''

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*'''The Revenge of Blackarachnia''' (Deluxe 2-pack, 2008)

: This two-pack featured an unchanged Deluxe Optimus Prime from the ''Battle Begins'' two-pack, and an unchanged Deluxe [[Blackarachnia (Animated)|Blackarachnia]]. The bundle was a [[Walmart]] [[exclusive]] [[Black Friday (event)|Black Friday]] release for 2008. 

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[[File:Takara animated crystal optimus.jpg|upright=1.66|thumb]]
*'''Sons of Cybertron: Optimus Prime and Rodimus''' (Deluxe 2-pack, 2010)
**''Accessories'': Ion-Axe

: "Sons of Cybertron" ''Animated'' Optimus Prime and [[Rodimus Prime (Animated)|Rodimus]] are translucent [[redeco]]es of their respective Deluxe Class molds.  In addition to being part of [[TakaraTomy|Takara's]] ''[[Welcome to Transformers 2010]]'' campaign, the set was also sold as an exclusive at Shanghai Con.  

::*''[http://www.tfu.info/2010/Cybertron/SOCOptimusPrime/optimusprime.htm More information on Sons of Cybertron Optimus Prime at TFU.info]''

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[[File:AnimatedDeluxeGoldOptimus.jpg|thumb|upright=1.66|I may be called Optimus Prime, but I'm sure being marketed as a Convoy!]]
*'''Optimus Prime Gold Version''' (Deluxe, 2010)
**''Accessories'': Ion-Axe

:A gold-chromed version of the Deluxe-class Battle Begins Optimus Prime, Optimus Prime Gold Version was made available to residents of Japan via a lottery. There were several ways to enter the drawing for him: one could clip out and send in a barcode from a single standard ''Animated'' toy (or four EZ Collection barcodes), or send in 5 Sega Transformers trading cards, '''or''' cut out and send in the appropriate portion of the characters cards included with Paramount of Japan's ''Animated'' DVDs. The entry period of the drawing was August 1st to September 30th, 2010.

:Optimus Prime Gold Version was limited to 1,000 pieces.

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[[File:TF-Animated-Family-Mart-Lucky-Draw-Deluxe-Optimus-Prime.jpg|thumb|upright=1.66|It pays to be clean, kids.]]
*'''Deluxe Class Optimus Prime''' (Deluxe, 2010)
**''Accessories'': Ion-Axe

:A recolor of the Battle Begins Optimus Prime figure, "Deluxe Class" Optimus Prime keeps the same base plastic colors as the US release but removes all painted battle damage. This toy was only available in Japan as a prize in a lottery held in association with Family Mart. 
{{note|DAMMIT!}}

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====Voyager Class====
{{anchor|Voyager}}
[[File:TFAnimated Voyager EarthOptimusPrime toy.jpg|upright=1.66|thumb|Hey, whatever happened to that [[mouthplate]]? & your allegiance symbol? ''(Hasbro version pictured)'']]
[[File:Transformers-Animated-TA-01-Optimus-Prime.jpg|upright=1.66|thumb|''(TakaraTomy version pictured)'']]
*'''Optimus Prime''' (Voyager, 2008/2010)
**''Japanese release date'': [[March 27|3-27-]][[2010]]
**''Japanese ID number:'' '''TA-01'''
**''Accessories'': Ion Axe/backpack, water cannon

:Part of the second wave of Voyager class toys, this Optimus transforms into a futuristic Earth-mode fire truck (well, the front half of one, at least). His rear portion includes a giant extinguisher cannon, which can become a hand weapon and [[Water-squirting gimmick|really squirts water]].  His trailer also transforms into a giant, very non-[[Show-accuracy|show-accurate]] double-bladed ion axe. These weapons can store on his back, giving the appearance of wings and a [[jet pack]]. Like his deluxe-class toys, Prime can also hold his axe two-handed, albeit not as easily achieved compared to the deluxe versions. The toy features a mouthplate which can slide up to cover his face or retract down below. He also has an [[Automorph Technology|Automorph]] feature: Pressing a button on his...butt...flips down and rotates his...crotch...into the proper position for robot mode. Please, Hasbro, no more features in those areas.

: The original release of this toy was notable amongst ''Animated'' figures for its lack of a faction symbol in either mode; later waves of the figure, however, included a silver-on-white Autobot sigil on the robot mode's left shoulder to more closely reflect the animation model's detailing.

: Some units feature Optimus Prime's vehicle mode facing on the top in-package.

:The Japanese release of the Voyager Optimus Prime figure features a metallic paint job on the paintable parts, and he comes tampographed with a red-and-white Autobot symbol.

:This mold was [[retool]]ed into [[BotCon 2011]]'s [[The Motor Master]] and [[redeco]]ed into BotCon 2011's [[Toxitron (Animated)|Toxitron]].

:*''[http://www.tfu.info/2008/Autobot/OptimusPrime/optimusprime.htm More information on Voyager Optimus Prime at TFU.info]''

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[[File:AniVoyagerOptimusBlackVersion.jpg|thumb|upright=1.66|I feel so used.]]
*'''Optimus Prime Black Version''' (Voyager, 2010)
**''Japanese ID number:'' '''TA-01'''
**''Accessories'': Ion Axe/backpack, water cannon

:A [[black repaint|black redeco]] of the standard Voyager Optimus Prime, Optimus Prime Black Version was available exclusively at the Japanese "[[Transformers Museum]]" event held at the Seibu department store in Otsu, Shiga Prefecture from [[August 3]]rd to [[August 8]]th, 2010. The figure was limited to 300 pieces, cost 4,200 yen, and came in a grayscale version of the original toy's box with a golden sticker on the window declaring its name.

: This toy was [[repurposing|repurposed]] into ''Animated'' [[Nemesis Prime (Animated)|Nemesis Prime]].

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[[File:AniVoyEGOptimus.jpg|thumb|upright=1.66|Our worlds are in danger!]]
*'''Optimus Prime Elite Guard Version''' (Voyager, 2011)
**''Accessories'': Ion Axe/backpack, water cannon

:A dark red, black and gold redeco of the standard Voyager Optimus Prime, Optimus Prime Elite Guard Version was a mail-order exclusive from Japan's [[Million Publishing]], requiring a coupon from their ''[[Transformers Animated Encyclopedia]]'' guidebook to purchase. It shares its color scheme with the EZ Collection Volume 4 Optimus Prime Elite Guard Version figure, and they both bear more than a passing resemblance to [[Hasbro]]'s ''[[Transformers: Cybertron (toyline)|Cybertron]]'' [[Optimus Prime (Armada)/toys#LeaderGalaxyForce|"Galaxy Force Optimus Prime" toy]].

:The original promotional silhouette for this figure depicted it with the armor from the Wingblade Optimus Prime toy, which it did not end up having.

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[[File:Animatedtoy-OptimusPrimeWingBladeTakara.jpg|thumb|upright=1.66|Twist ties and metallic paint do not mix.]]
*'''Wingblade Optimus Prime''' (Voyager, 2010)
**''Japanese ID number:'' '''TA-38'''
**''Accessories'': 'Wingblade' [[jet pack]], Magnus Hammer

: Wingblade Optimus Prime is a translucent [[redeco]] of the Voyager Optimus Prime with attachable battle armor, representing Optimus as he appeared in "[[Endgame, Part I]]" and "[[Endgame, Part II|II]]". It includes both his jetpack and a slightly scaled down version of the [[Magnus Hammer]], in addition to the character's signature axe. In vehicle mode, the Wingblade jetpack and Magnus Hammer reassemble to become a winged trailer of sorts, which can be swapped out with the standard axe piece. His Wingblade jetpack and Magnus Hammer are said to be compatible with the Deluxe Class toy in both modes, but are extremely loose.

:Hasbro's release of this figure was to package the Wingblade armor and accessories with an "undirtied" redeco of the Deluxe ''The Battle Begins'' two-pack Optimus mold, rather than the Voyager TakaraTomy uses. It remains to be seen whether or not Hasbro's version will see an official release in the Western market, but if it hasn't by now, it's probably not going to.

:The new gauntlet hand attachment piece has two notches, one notch is for the included Magnus Hammer and another notch in order to hold [[Ultra Magnus (Animated)|Ultra Magnus']] Magnus Hammer as well.

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====Roll Out Command====
{{anchor|Supreme}}
[[File:TFAnimated RolloutCommand OptimusPrime toy.jpg|upright=1.66|thumb|Be sociable, have a [[Pepsi Convoy|Pepsi]]! ''(Hasbro version pictured)'']]
[[File:TFA-TA-41-Optimus-Prime-Light-and-Sound.jpg|upright=1.66|thumb|''(TakaraTomy version pictured)'']]
*'''Roll Out Command Optimus Prime''' (Supreme, 2008/2010)
**''Japanese Name'': '''Optimus Prime Light and Sound'''{{sic}}
**''Japanese Release Date'': '''[[2010]]-[[October 2|10-2]]'''
**''Japanese ID number:'' '''TA-41'''
**''Accessories'': Ultra-Axe

:This supreme-sized Prime figure is sculpted around one major gimmick: Pressing the switch while rolling the toy forward in vehicle mode causes the cab to spin around, slowly unfolding into the robot mode torso. The legs are subsequently transformed manually, completing the robot mode. Pressing the Autobot [[insignia]] between Prime's windows and the lights on his roof both activate assorted electronic effects, including red LEDs in his lightbar, yellow LEDs in his headlights and eyes, and sound effects including engine revving noises, a siren, and four speech clips featuring the voice of David Kaye. In robot mode, Prime's (non-retractable) [[mouthplate]] jiggles up and down in time with his speech.

:Prime is armed with a particularly cartoon-accurate axe, which can be held in either hand, but which specifically interacts with his right one. Placing the axe in his fist and pressing the button on the back of his hand triggers the axe's pop-out translucent blades and rocket jet. Pushing down on the tab built into the back of his right shoulder extends the arm out fully, and releasing it lets Prime swing his axe down, accompanied by an electronic slashing noise. The left arm has a similar effect, except pushing the tab thrusts his arm forward in a punch, with accompanying sound effect.

:While Prime's legs have a high range of articulation like most ''Animated'' toys, his torso is heavily beholden to its gimmicks and features no effective articulation whatsoever; the only manipulable part of his body above his waist that isn't part of a gimmick is his right elbow.

:Many (all?) copies of this figure have the moving mouthplate default to the "down" position when not moving, rather than "up" or "at rest" as the box photography would indicate. This leads to the unfortunate impression that Optimus is either always mid-sentence...or a slack-jawed yokel.

:The TakaraTomy release of the toy is named '''Light & Sound Optimus Prime''', and unlike half of the toys, the red plastic is the only parts to be coated in metallic red color, while his quotes were replaced by Hiroki Takahashi's dialogue.

:This mold was used to make the first prize of the [[Hasbro UK exclusive limited Edition Handmade Samples]].

:*''[http://www.tfu.info/2008/Autobot/RollOutCommandOptimusPrime/optimusprime.htm More information on Roll Out Command Optimus Prime at TFU.info]''

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====Activators====
[[File:TFA-Activators-Optimus-Prime.jpg|upright=1.66|thumb|Domo-arigato, mister roboto!]]
*'''Optimus Prime''' (Activators, 2008)

: Part of the second wave of [[Activators]], this toy is a smaller-scale (roughly Scout-sized) Optimus Prime with a push-button, spring-loaded [[autotransformation]] from vehicle to robot mode, although you have to turn him back into vehicle mode by hand. Unfortunately, Activators Optimus Prime has no axe accessory. Aww...But his hands were not designed to hold something, so why even bother?

: This Optimus is scaled with the ''Universe (2008)'' Legends Class [[Bumblebee_(Animated)#Universe_.282008.29|Bumblebee]] and [[Prowl_(Animated)#Universe_.282008.29|Prowl]] toys.

: When it comes to transformation, you can pull the button or tug the lightbar to transform him into robot mode. In vehicle mode, the lightbar can be further pushed forward (with the sculpted thin panels underneath the light-bar heading front to his truck roof's panel, holding them in place) to make the truck mode's side doors/robot shoulders to shrink securely in vehicle mode. Although not seen in both the prototype/stock photos in the instructions, Optimus' light bar can be folded to the back for a show-accurate robot mode. The prototype stock photos reveals that the cab piece can be further pushed down, but the final toy can't do such thing. Depending on the individual copy, the panels that secures the connection can occasionally pop back to it's proper position.

:*''[http://www.tfu.info/2008/Autobot/ActOptimusPrime/optimusprime.htm More information on Activators Optimus Prime at TFU.info]''

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[[File:Animated-toy ArmorUpOptimusPrime.jpg|upright=1.66|thumb|As close to the fourth season as we're ever going to get.]]
*'''Armor Up Optimus Prime''' (Activators, 2009/10)

: A redeco of Activators Optimus, this Optimus features a deco that ''vaguely'' homages to [[Optimus Prime (G1)/Generation 1 cartoon continuity#The Battlestars story pages and comic|Star Convoy]] with an exception of the star deco on his chest. Other than his, most of his silver paint is replaced with Gunmetal, his silver unpaintable parts in now blue, and he features a different deco pattern on the head (which coats his entire head), stomach/front truck grill, & the lightbar. 

:*''[http://www.tfu.info/2010/Autobot/ActArmorUpOptimusPrime/optimusprime.htm More information on Activators Armor Up Optimus Prime at TFU.info]''

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*'''Animated Super Collection Vol. 1''' (Activators 4-pack, 2010) 
**''Japanese release date'': [[2010]]-[[October 2|10-2]]
:Released in October 2010 in Japan, the "Animated Super Collection Vol. 1" giftset contained slight redecos of Activators Lockdown, Optimus Prime, Megatron and Ratchet. Like the included Megatron, Optimus is unchanged from it's American release.

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*'''Clear Version Optimus Prime''' (Activators, 2011)

: Packaged with the manga "[[Transformers Animated: The Cool|The Cool]] - Special Edition" from [[Kadokawa]], using mostly translucent plastic.

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====Bumper Battlers====
{{anchor|BumperBattler}}
[[File:BumperBattlers OptimusPrime toy.JPG|upright=1.66|thumb]]
*'''Bumper Battlers Optimus Prime''' (Bumper Battlers, 2008)

:Like all Bumper Battler, Optimus Prime is a simple one-step Transformer aimed at younger kids. He transforms by pushing the front bumper of his truck mode, which flips up a robot torso and upper thighs. Yup, that's right—if you smash him into a wall or other toys he will transform. Good luck finding a loose, mint version of this toy when you're on your nostalgia trip 10 years from now. His Truck mode is based on his Voyager Class toy.

:In robot mode he actually has some limited articulation in his wrists, and his neck. Plus he's holding an adorable little axe in one hand.

:The toy has a sound chip that can be activated in either mode. It has two massive strings of phrases, battle sounds and voice effects, actived by either pressing his Autobot insignia or pressing his bumper (which also transforms him). Some phrases are recombined for more variation.

:*''[http://www.tfu.info/2008/Autobot/BBOptimusPrime/optimusprime.htm More information on Bumper Battler Optimus Prime at TFU.info]''

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[[File:Ani-toy BumperBattlers NightwatchPrime.JPG|upright=1.66|thumb|Able to enter the Gloom at will.]]
*'''Nightwatch Optimus Prime''' (Bumper Battlers, 2008)

:A redeco of the original Bumper Battlers toy in dark purple and black with [[Neon|lime green]] windows and accents.  The sound effects are new, and seemingly utilize an actor who is not David Kaye.

:*''[http://www.tfu.info/2008/Autobot/BBNightwatchOptimusPrime/optimusprime.htm More information on Bumper Battler Nightwatch Optimus Prime at TFU.info]''

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===Universe (2008)===
[[File:TF-Universe-(2008)-Legends-Animated-Optimus-Prime.jpg|upright=1.66|thumb]]
*'''Optimus Prime''' (Legends, 2008)

: Part of the [[Transformers: Universe (2008 franchise)|2008 ''Universe'' series]], this [[Legends Class|Legends-class]] version of Optimus is a simple version of the larger Earth-mode Optimus design. He is part of the third wave of Legends-class figures. He joins Activator Optimus, Stealth Lockdown Optimus and McOptimus in the axeless Primes club.

: This figure is close to but not identical to the Legends Optimus Prime sold in the ''Animated'' Stealth Lockdown multi-pack (which is released in a month ''after'' this toy's release), however the single-carded Universe toy features a duller, darker blue.

===EZ Collection===
*'''Optimus Prime''' (EZ Collection, 2010)
**''ID Number'': '''EZ-17'''
:In Japan, The ''Universe'' Animated Optimus Prime toy was re-released as part of the 3rd volume of EZ Collection, in blindpacked packaging.
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===Mini EZ Collection===
[[File:TFA-Mini-EZ-Colle-Optimus-Prime.jpg|upright=1.66|thumb]]
*'''Optimus Prime''' (Mini EZ Collection, unreleased)

:Intended to be released as part of TakaraTomy's new ''Mini EZ Collection'' line, Optimus Prime is an all new, 2-inch mold that converts from robot into a somewhat unconvincing truck.

:The figures were set for a November 2010 release, but ended up being quietly canceled for unknown reasons.

{{canceledtoy}}
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===Fast food kids meal toys===
[[File:McDonaldsAnimatedOptimusPrime.jpg|upright=1.4|thumb|A trait of all good leaders is impeccable body posture.]]
*'''Optimus Prime''' (McDonald's Happy Meal toys, 2008)

:A simple version of Optimus Prime with a very simple transformation sequence. You transform him by pulling down the legs, rotating out the arms from the back, unfolding the forearms, flipping up the head, and sliding the toes forward.  Rather unusual amongst the ''Animated'' McDonald's toys, which typically have one show-accurate mode and one non-show-accurate mode, Optimus manages to pull off both modes with reasonable accuracy. He too is deprived of an axe, as McDonald's toys generally lack accessories.

:The European release of the toy features additional paint applications on the torso/truck front, thighs and feet to make it show-accurate.

:*''[http://www.tfu.info/2008/Autobot/McOptimusPrime/optimusprime.htm More information on McDonald's Optimus Prime at TFU.info]''

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[[File:TFA McD Optimus Jumpstarter.jpg|upright=1.4|thumb]]
*'''Optimus Prime''' (McDonald's Happy Meal toys, 2008)

:This is a very simplistic version of Optimus Prime, he converts from non-articulated robot mode to a "folded" robot with three wheels (which is a very non-show-accurate alt-mode). Like the G1 [[Jumpstarter]]s toys he features a pull-back motor in vehicle mode that propels him forward on smooth surfaces; after a short run the latch that keeps his spring-loaded legs releases, causing him to flip forward and into upright robot mode.
:Like the rest of his assortment, this Optimus Prime was only available in Brazil, Mexico and Venezuela.

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===Diablock===
[[File:Diablock_TFA_Prime.jpg|upright=1.66|thumb|President of the "Unconvincing Truck Mode Club"]]
*'''Optimus Prime''' (Diablock, 2011)

:[[Diablock]] Optimus Prime is a buildable figure using Lego-like parts released exclusively in Japan. As with other Diablock sets, disassembly isn't necessary to transform him.

:Interestingly, the back of the box suggests [[Optimal Optimus|a mechanical gorilla that transforms into a car]] as an alternative build.<ref>http://www.diablock.co.jp/optimusprime2.pdf</ref>

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==Merchandise==
[[File:Ani-toy OptimusBattleBlaster.JPG|upright=1.4|thumb|This is the only toy available for Prime's [[trailer]].]]
*'''Optimus Prime Battle Blaster''' (2008)

: This toy is a simple fire truck which transforms into a thing with a nominal resemblance to a hand holding a gun and can be fitted around one's hand. It has recorded sounds activated by pressing the Autobot logo on the truck, or by pulling the trigger in gun mode. It features sounds voiced by David Kaye, varying engine sounds and the transformation sound effect.

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[[File:Shift tech handheld.jpg|thumb|250px]]
*'''Shift Tech Optimus Prime handheld game''' (2008)

: A simple handheld game featuring Optimus as a playable character. The device itself would "transform" when Optimus would do the same in-game.

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[[File:TFA-Board-Game-Optimus-Prime-figurine.jpg|upright=1|thumb]]
*'''Transformers Animated Game Collection''' (2008)

: Released as part of the board game set, this Optimus Prime is a (very) show-accurate mini-figure figure based on his animation model.

: Optimus Prime is also sold with Bumblebee, Bulkhead, and Prowl minifigures, and of course: 3 board games (''Transformers Animated Game, Checkers, and Tic Tac Toe), and a 100-piece puzzle.
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===Transformers Cards===
* '''Optimus Prime'''
** ''Card number'': '''A-001'''
: Part of the ''[[Transformers Cards]]'' series used in the ''[[Transformers Animated: The Chase]]'' and ''[[Transformers Animated: The Shooting]]'' arcade card-reading games by [[Sega]].

** ''Promotion number'': '''P-001''', '''P-022''', '''P-023'''
: Also part of the Transformers Cards series in the Sega arcade games, except the art is mostly character art in motion. P-001 has the most variations of Optimus from various venues, '''P-001c''' drawn by [[manga]] artist [[Naoto Tsushima]] as part of promoting ''[[Transformers Animated: The Cool|The Cool]]'' manga.

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==Notes==
[[File:AllSparkAlmanacII-PowermasterPrime.jpg|thumb|upright=1.66|Losing this was a crime! A Prime crime! (A ''[[Transformers: Prime (franchise)|Prime]]'' crime?)]]
*Optimus Prime's bio on his Happy Meal toy at McDonald's says he is a '''FIRE TRUCK CAB'''.
*To date, none of Optimus's toys come with his trademark "grappler launcher" weapons.
*''[[Transformers Animated: The AllSpark Almanac II]]'' features a double-page spread about what would have come to pass if the ''Animated'' toyline had continued.  Optimus Prime was going to get an upgrade to "Powermaster Optimus Prime," wherein he combined with his trailer to be of equal power and stature to Megatron. Completing the homage to the original [[Powermaster]] Optimus Prime, he'd also come with a [[Mini-Con]] which would plug into him. But this didn't happen because God hates us.
* Initial proposals for [[BotCon 2011]] included redecoes of [[#Wingblade|Wingblade Optimus Prime]] into [[Toxitron (Animated)|Toxitron]] and [[#Deluxe Class|Cybertron Mode Optimus Prime]] into [[Kup (Animated)|Kup]].<ref>[http://www.toycollectors.com.au/bc14/bc14br.html BotCon 2014 attendee report]</ref>

==References==
{{reflist}}

[[Category:Animated Autobots]]
[[Category:McDonald's exclusives]]
[[Category:Universe (2008)]]