Editing Super7

[[File:Super7Logo.jpg|right|300px]]
'''Super7''' is a toy manufacturer that creates collector-oriented action figures and merchandise of both their own original properties and of popular, typically '80s-nostalgia-driven brands. The properties that they cover include not only ''[[Transformers brand|Transformers]]'' but also ''[[G.I. Joe (franchise)|G.I. Joe]]'', ''[[Star Wars (franchise)|Star Wars]]'', ''[[Transformers Disney Label|Disney]]'', ''[[VsQs|Alien]]'', ''[[Power Rangers (franchise)|Power Rangers]],'' ''[[Nickelodeon|Spongebob Squarepants]],'' ''[[Snoopy|Peanuts]]'', and basically everything else you'd see in the collectibles shelf at GameStop. Originally founded as a [https://super7.com/pages/magazine-rack magazine] covering vintage Japanese and designer toys, many of Super7's lines are clearly influenced by "classic" toylines and formats.

Beginning in 2018, Super7 began covering ''Transformers'' across multiple types of merchandise.

==Transformers products==

===Keshi Surprise===
The ''Keshi Surprise'' series consisted of 1.75" rubber figurines in the style of Japanese ''{{w|keshi}}gomu'' figures. Transformers fans may already be familiar with this format of toy thanks to the [[Decoy]]s, but ''Keshi Surprise''{{'}}s aesthetic leans a bit more "[[Super deformed|chibi]]".  These [[blindpacking|blind-packed]] figures were sold either individually or in cases labeled only by their faction.  Each included a foil trading card / sticker.  Autobot figures were available in red, yellow, blue, or purple; Decepticons in red, orange, blue, or purple.  

{| style="margin-left:1em;" width="100%"
|width="20%" valign="top"|<u>'''Autobots''' (2018)</u>
<ul class="iconlist"> 
{{Bp-a1|[[Bumblebee (G1)/merchandise#Keshi Surprise|Bumblebee]]}}
{{Bp-a1|[[Grimlock (G1)/toys#Keshi Surprise|Grimlock]]}}
{{Bp-a1|[[Ironhide (G1)/toys#Keshi Surprise|Ironhide]]}}
|
|width="20%" valign="top"|<br>
{{Bp-a1|[[Jazz (G1)/toys#Keshi Surprise|Jazz]]}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#Keshi Surprise|Optimus Prime]]}}
{{Bp-a1|[[Wheeljack (G1)/toys#Keshi Surprise|Wheeljack]]}}
|
|width="20%" valign="top"|<u>'''Decepticons''' (2018)</u>
<ul class="iconlist"> 
{{Bp-d1|[[Laserbeak (G1)/toys#Keshi Surprise|Laserbeak]]}}
{{Bp-d1|[[Megatron (G1)/merchandise#Keshi Surprise|Megatron]]}}
{{Bp-d1|[[Shockwave (G1)/toys#Keshi Surprise|Shockwave]]}}
|
|width="20%" valign="top"|<br>
{{Bp-d1|[[Shrapnel (G1)#Keshi Surprise|Shrapnel]]}}
{{Bp-d1|[[Soundwave (G1)/merchandise#Keshi Surprise|Soundwave]]}}
{{Bp-d1|[[Starscream (G1)/merchandise#Keshi Surprise|Starscream]]}}
|
|width="20%" valign="top" rowspan=2|[[File:KeshiSurpriseOptimusPrime.jpg|upright=1|thumb|The blue colorway of ''Keshi Surprise'' Optimus Prime, complete with his included foil sticker.]]
|}{{-}}

===ReAction===
''ReAction'' toys are 3.75-inch "retro" action figures in the same vein as [[Kenner]]'s ''[[Star Wars (franchise)|Star Wars]]'' action figures of the late 1970s/early 1980s, with five points of articulation (swivel shoulders, legs, and neck). They even come on a similar style of cardback.

This series features a ''vast'' number of properties from across the media spectrum both nostalgic and new (though, ironically, not ''Star Wars'' itself), indie comic-book characters, and even real-life athletes and musicians (and band-associated "characters"). In 2020, ''Transformers'' joined the format with figures based on "[[The Transformers (franchise)|Generation 1]]" characters, based ''heavily'' on the 80's animation models. ''[[Beast Wars: Transformers (franchise)|Beast Wars]]'' characters would join the lineup in 2023 with figures adhering closely to their designs from the [[Mainframe Entertainment]] series.

{| style="margin-left:1em;" width="100%"
|width="20%" valign="top"|<u>'''Wave 1''' (2020)</u>
<ul class="iconlist"> 
{{Bp-a1|[[Bumblebee (G1)/merchandise#ReAction|Bumblebee]]}}
{{Bp-a1|[[Jazz (G1)/toys#ReAction|Jazz]]}}
{{Bp-d1|[[Megatron (G1)/merchandise#ReAction|Megatron]]}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#ReAction|Optimus Prime]]}}
{{Bp-d1|[[Soundwave (G1)/merchandise#ReAction2|Soundwave]]}}
{{Bp-d1|[[Starscream (G1)/merchandise#ReAction|Starscream]]}}
|
|width="20%" valign="top"|<u>'''Wave 2''' (2020)</u>
<ul class="iconlist"> 
{{Bp-a1|[[Alpha Trion (G1)#ReAction|Alpha Trion]]}}
{{Bp-d1|[[Astrotrain (G1)/toys#ReAction|Astrotrain]]}}
{{Bp-a1|[[Grimlock (G1)/toys#ReAction|Grimlock]]}}
{{Bp-a1|[[Mirage (G1)/toys#ReAction|Mirage]]}}
{{Bp-d1|[[Rumble (G1)/toys#ReAction|Rumble]]}}
{{Bp-d1|[[Shockwave (G1)/toys#ReAction|Shockwave]]}}
{{Bp-d1|[[Shrapnel (G1)#ReAction|Shrapnel]]}}
{{Bp-a1|[[Jetfire (G1)/toys#ReAction|Skyfire]]}}
|
|width="20%" valign="top"|<u>'''Wave 3''' (2020)</u>
<ul class="iconlist"> 
{{Bp-a1|[[Blaster (G1)/toys#ReAction|Blaster]]}}
{{Bp-d1|[[Blitzwing (G1)/toys#ReAction|Blitzwing]]}}
{{Bp-d1|[[Devastator (G1)/toys#ReAction|Devastator]]}}
{{Bp-d1|[[Dirge (G1)/toys#ReAction|Dirge]]}}
{{Bp-a1|[[Perceptor (G1)/toys#ReAction|Perceptor]]}}
|
|width="20%" valign="top"|<u>'''Wave 4''' (2021)</u>
<ul class="iconlist"> 
{{Bp-d1|[[Galvatron (G1)/toys#ReAction|Galvatron]]}}
{{Bp-a1|[[Hot Rod (G1)/merchandise#ReAction|Hot Rod]]}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#ReActionFallenWave4|Fallen Leader Optimus Prime]]}}
{{Bp-d1|[[Starscream (G1)/merchandise#ReActionKing|King Starscream]]}}
|
|width="20%" valign="top" rowspan=2|[[File:TF-ReAction-figure-Bumblebee.jpg|upright=1|thumb|Bumblebee]]
|-
|width="20%" valign="top"|<u>'''Wave 5''' (2021)</u>
<ul class="iconlist">
{{Bp-a1|[[Arcee (G1)/toys#ReAction|Arcee]]}}
{{Bp-a1|[[Grimlock (G1)/toys#ReActionDino|Grimlock]]<br>(dino mode)}}
{{Bp-a1|[[Prowl (G1)/toys#ReAction|Prowl]]}}
{{Bp-d1|[[Reflector (G1)#ReAction|Reflector]]}}
|
|width="20%" valign="top"|<u>'''Wave 6''' (2023)</u>
<ul class="iconlist">
{{Bp-d1|[[Cyclonus (G1)/toys#ReAction|Cyclonus]]}}
{{Bp-d1|[[Quintesson#ReAction|Quintesson]]}}
{{Bp-d1|[[Sharkticon (species)#ReAction|Sharkticon]]}}
{{Bp-a1|[[Ultra Magnus (G1)/merchandise#ReAction|Ultra Magnus]]}}
{{Bp-d1|[[Unicron/toys#ReAction|Unicron]]}}
{{Bp-a1|[[Wreck-Gar (G1)#ReAction|Wreck-Gar]]}}
|
|width="20%" valign="top"|<u>'''Wave 7''' (2023)</u>
<ul class="iconlist">
{{Bp-p1|[[Blackarachnia (BW)/toys#ReAction|Blackarachnia]]}}
{{Bp-m1|[[Cheetor (BW)/toys#ReAction|Cheetor]]}}
{{Bp-m1|[[Dinobot (BW)/toys#ReAction|Dinobot]]}}
{{Bp-p1|[[Megatron (BW)/toys#ReAction|Megatron]]}}
{{Bp-m1|[[Optimus Primal (BW)/toys#ReAction|Optimus Primal]]}}
|}{{-}}

;Exclusives
{| style="margin-left:1em;" width="100%"
|width="20%" valign="top"|<u>'''Super7'''</u>
<ul class="iconlist">
{{Bp-d1|[[Megatron (G1)/merchandise#ReActionMC12|MC-12 Gun Robo P-38]]<br>(Megatron in ''[[Micro Change]]'' black deco)}}
{{Bp-a1|[[Perceptor (G1)/toys#ReActionMC20|MC-20 Microscope]]<br>(Perceptor in ''Micro Change'' deco)}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#ReActionSanta|Optimus Prime]]<br>("Optimus Santa" deco)}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#ReActionOpHalloween|Optimus Prime<br>("Halloween" deco)]]}}
{{Bp-d1|[[Soundwave (G1)/merchandise#ReActionSoundblaster|Soundblaster]]}}
{{Bp-a1|[[Ricochet (Headmasters)#ReAction|Stepper]]}}
{{Bp-d1|[[Unicron/toys#ReAction|Unicron (Prototype)]]}}
|
|width="20%" valign="top"|<u>'''[[Target]]'''</u>
<ul class="iconlist"> 
{{Bp-a1|[[Bumblebee (G1)/merchandise#ReActionGold|Gold Armor Bumblebee]]}}
{{Bp-d1|[[Galvatron (G1)/toys#ReAction|Galvatron G1]]}}
{{Bp-a1|[[Grimlock (G1)/toys#ReActionDino|Grimlock G2]]}}
{{Bp-d1|[[Megatron (G1)/merchandise#ReActionGolden|Megatron]]<br>("Golden Lagoon" deco)}}
{{Bp-d1|[[Megatron (G1)/merchandise#ReActionChromeCommander|Chrome Commander Megatron]]}}
{{Bp-d1|[[Megatron (G1)/merchandise#ReActionCyberchrome|Cyberchrome Megatron]]}}
{{Bp-d1|[[Megatron (G1)/merchandise#ReActionFallenEvolution|Fallen Evolution Megatron]]}}
{{Bp-p1|[[Megatron (BW)/toys#ReActionHyperSteel|Megatron Hyper Steel]]}}
{{Bp-m1|[[Optimus Primal (BW)/toys#ReActionRed|Optimus Primal Burning Red]]}}
|
|width="20%" valign="top"|<br>
<ul class="iconlist">
{{Bp-m1|[[Optimus Primal (BW)/toys#ReActionHyperSteel|Optimus Primal Hyper Steel]]}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#ReActionGolden|Optimus Prime]]<br>("Golden Lagoon" deco)}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#ReActionCyberchrome|Cyberchrome Optimus Prime]]}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#ReActionFallenTarget|Fallen Leader Optimus Prime]]<br>(gray)}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#ReActionFallenTargetColor|Fallen Leader Optimus Prime]]<br>(color)}}
{{Bp-m1|[[Tigatron#ReAction|Tigatron]]}}
{{Bp-m1|[[T-Wrecks#ReAction|T-Wrecks]]}}
{{Bp-p1|[[Shadow Panther#ReAction|Shadow Panther]]}}
|
|width="20%" valign="top"|<u>'''ComplexCon/[[NTWRK]]'''</u>
<ul class="iconlist">
{{Bp-d1|[[Soundwave (G1)/merchandise#ReActionDefJam|Def Jam X Soundwave]]}}
|
|width="20%" valign="top"|<u>'''[[San Diego Comic-Con]]'''</u>
<ul class="iconlist">
{{Bp-a1|[[Grimlock (G1)/toys#ReAction|Grimlock (Metallic)]]}}
{{Bp-d1|[[Unicron/toys#ReAction|Unicron (Yellow)]]}}
|width="20%" valign="top" rowspan=2|[[File:Transformers ReAction Stepper Figure.jpg|upright=1|thumb|Stepper]]
|}

*'''Ark Base''' (Playset, 2024)

:The Ark Base playset is meant to be a [[play pattern|fantasy display setting]] for your ''ReAction'' figures.  It consists of a sandy desert-like substrate where ''ReAction'' figures can stand, and a cardboard backdrop that on one side shows [[Ark (G1)#The Transformers cartoon|Autobot Headquarters]] and on the other shows the [[Package art#Back of the box art|space battle mural art]] from the 1984 packaging.   

:The playset includes a ''ReAction'' [[Optimus Prime (G1)/merchandise#ReAction|Optimus Prime]] with slightly different chest window graphics and a ''ReAction'' [[Megatron (G1)/merchandise#ReAction|Megatron]] seemingly identical to the original version.  

:The two ''ReAction'' figures, plastic bottom, and cardboard picture retailed for $75.  ''*cough*''
{{comingsoontoy}}


{{-}}

===Super Cyborg===
Billed on the packaging as "the X-Ray Action Figure", ''Super Cyborg'' is a line of roughly 12" tall action figures loosely inspired by [[TakaraTomy|Takara]]'s classic ''Henshin Cyborg'' line. Each figure features an elaborately sculpted and fully painted rendition of the mechanical inner workings of the character, which are concealed beneath a removable chestplate. These chestplates also typically feature transparent elements, allowing you to get a peek at some of the inner sculpting without removing the chestplate. Like ''ReAction'', the ''Super Cyborg'' figures are rather limited in their articulation, featuring the same five points as their smaller brethren plus an additional two points at the figures' wrists.

{| style="margin-left:1em;" width="100%"
|width="20%" valign="top"|<u>'''Wave 1''' (2018)</u>
<ul class="iconlist"> 
{{Bp-d1|[[Megatron (G1)/merchandise#Super Cyborg|Megatron]]}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#Super Cyborg|Optimus Prime]]}}
|
|width="20%" valign="top"|<u>'''Wave 2''' (2020)</u>
<ul class="iconlist"> 
{{Bp-d1|[[Soundwave (G1)/merchandise#Super Cyborg|Soundwave]]}}
|
|width="20%" valign="top"|<u>'''Wave 3''' (2021)</u>
<ul class="iconlist"> 
{{Bp-d1|[[Soundwave (G1)/merchandise#Super Cyborg|Soundblaster]]}}
|
|width="20%" valign="top"|<u>'''Wave 4''' (2021)</u>
<ul class="iconlist"> 
{{Bp-a1|[[Bumblebee (G1)/merchandise#Super Cyborg|Bumblebee]]}}
{{Bp-a1|[[Bumblebee (G1)/merchandise#Super Cyborg|Bumblebee (Clear)]]}}
|
|width="20%" valign="top" rowspan=2|[[File:SuperCyborgSoundwave.jpg|upright=1|thumb]]
|-
|width="20%" valign="top"|<u>'''Wave 5''' (2022)</u>
<ul class="iconlist"> 
{{Bp-sa|[[Optimus Prime (SG)#Super Cyborg|Optimus Prime (Shattered Glass Purple)]]}}
|
|width="20%" valign="top"|
|
|width="20%" valign="top"|
|
|width="20%" valign="top"|
|
|width="20%" valign="top"|
|-
|
|-
|width="20%" valign="top"|'''Exclusives'''
|-
|width="20%" valign="top"|<u>'''[[San Diego Comic-Con]]'''</u>
<ul class="iconlist">
{{Bp-a1|[[Optimus Prime (G1)/merchandise#Super Cyborg|Optimus Prime (Clear)]]<br>(2018)}}
{{Bp-d1|[[Megatron (G1)/merchandise#Super Cyborg|Megatron (Clear)]]<br> (2019)}}
{{Bp-d1|[[Megatron (G1)/merchandise#Super Cyborg|Good Bye Megatron]]<br> (2023)}}
|
|width="20%" valign="top"|<u>'''[[New York Comic Con]]'''</u>
<ul class="iconlist">
{{Bp-a1|[[Optimus Prime (G1)/merchandise#Super Cyborg|"Dead" Optimus Prime]]<br>(2018)}}
{{Bp-d1|[[Megatron (G1)/merchandise#Super Cyborg|Megatron (Purple Grid)]]<br>(2019)}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#Super Cyborg|Optimus Prime (Clear Red / Blue)]]<br>(2023)}}
|
|width="20%" valign="top"|<u>'''Super 7'''</u>
<ul class="iconlist">
{{Bp-d1|[[Soundwave (G1)/merchandise#Super Cyborg|Soundwave (Clear)]] (2020)}}
|
|width="20%" valign="top"|
|
|width="20%" valign="top"|
|}{{-}}

===Transformers ULTIMATES!===
''ULTIMATES!'' toys are basically the opposite of ''ReAction'':  highly articulated 7-inch-tall action figures, based on numerous licensed nostalgia-toy properties, including ''He-Man'', ''[[Teenage Mutant Ninja Turtles]]'', and ''Thundercats''. The standard ''ULTIMATES!'' figure has multi-directional joints at the neck, shoulders, wrists, hips and ankles, plus swivels at the biceps, elbows, abs, waist and knees. All figures also have extra sets of hands in different poses, and some even have additional alternate heads, as well as numerous accessories.  All figures are produced on a made-to-order basis.

In 2021, ''Transformers'' joined the format with figures based on "[[The Transformers (franchise)|Generation 1]]" characters, with styles both cartoon/comic-based and toy-based.

In 2024, a few of these figures were repackaged and rebranded as ''Transformers Deluxe,'' looking the same as their ''ULTIMATES!'' versions but losing nearly all of their accessories (and a little of their price tag).  

{| style="margin-left:1em;" width="100%"
|width="20%" valign="top"|<u>'''Wave 1''' (Spring 2022)</u>
<ul class="iconlist"> 
{{Bp-d1|[[Banzai-Tron (G1)#ULTIMATES!|Banzai-Tron]]<br>(w/ [[Razor-Sharp#ULTIMATES!|Razor-Sharp]])}}
{{Bp-d1|[[Bombshell (G1)#ULTIMATES!|Bombshell]]<br>(w/ [[Needler (G1)#ULTIMATES!|Needler]])}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#ULTIMATES!|Optimus Prime]]<br>(w/ [[Spike Witwicky (G1)#ULTIMATES!|Spike Witwicky]])}}
{{Bp-d1|[[Starscream (G1)/merchandise#ULTIMATES!|Ghost of Starscream]]}}
|
|width="20%" valign="top"|<u>'''Wave 2''' (Summer 2023)</u>
<ul class="iconlist"> 
{{Bp-d1|[[Bludgeon (G1)#ULTIMATES!|Bludgeon]]}}
{{Bp-a1|[[Grimlock (G1)/toys#ULTIMATES!|Grimlock]]<br>(w/ [[Wheelie (G1)#ULTIMATES.21|Wheelie]])}}
{{Bp-d1|[[Megatron (G1)/merchandise#ULTIMATES!|Megatron]]}}
{{Bp-a1|[[Tracks (G1)/toys#ULTIMATES!|Tracks]]<br>(w/ [[Basher]])}}
|
|width="20%" valign="top"|<u>'''Wave 3''' (Fall 2023)</u>
<ul class="iconlist"> 
{{Bp-d1|[[Alligaticon#Merchandise|Alligaticon]]}}
{{Bp-d2|[[Megatron (G1)/merchandise#UltimatesG2|Megatron G2]]}}
{{Bp-d1|[[Tarn (G1)#ULTIMATES!|Tarn]]<br>(w/ [[Nickel#ULTIMATES!|Nickel]])}}
{{Bp-a1|[[Wreck-Gar (G1)#ULTIMATES!|Wreck-Gar]]}}
|
|width="20%" valign="top"|<u>'''Wave 4''' (Early 2024)</u>
<ul class="iconlist"> 
{{Bp-d1|[[Starscream (G1)/merchandise#Ultimates2|Starscream]]}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#Ultimates2|Optimus Prime (Fallen Leader)]]}}
{{Bp-d1|[[Soundwave (G1)/merchandise#ULTIMATES!|Soundwave]]<br>(w/ [[Laserbeak (G1)/toys#ULTIMATES!|Laserbeak]])}}
|
|width="20%" valign="top" rowspan=2|[[File:Ultimates Banzai-Tron.jpg|upright=1|thumb|''ULTIMATES!'' Banzai-Tron w/Razor-Sharp]]
|-
|width="20%" valign="top"|<u>'''Wave 5''' (Early 2024)</u>
<ul class="iconlist"> 
{{Bp-d1|[[Starscream (G1)/merchandise#UltimatesFallen|King Starscream (Fallen)]]}}
{{Bp-d1|[[Megatron (G1)/merchandise#ULTIMATES!|Megatron (G1 Reformatting)]]}}
|
|width="20%" valign="top"|<u>'''Transformers Deluxe''' (2024)</u>
<ul class="iconlist"> 
{{Bp-a1|[[Optimus Prime (G1)/merchandise#Ultimates|Optimus Prime]]}}
{{Bp-d1|[[Megatron (G1)/merchandise#ULTIMATES!|Megatron]]}}
{{Bp-d1|[[Soundwave (G1)/merchandise#ULTIMATES!|Soundwave]]<br>(w/ [[Laserbeak (G1)/toys#ULTIMATES!|Laserbeak]])}}
|}
{{Note|Various delays led to the originally-projected release windows being missed by a '''significant''' amount. The first wave was solicited in late January 2021, and shipped in June the following year; it would be another year for wave 2 to hit, while wave 3 took nearly '''two years''' between solicitation and release.}}
{{-}}

===Super Shogun===
A double-homage, the ''Super Shogun'' figures are meant to combine aspects of the 1980s Transformers with 1970s "{{w|Shogun Warriors (toys)|Shogun Warriors}}" franchise.  As such, the figures are 24" tall and made of hollow vinyl, with wheeled feet and spring-launching fists.

<ul class="iconlist"> 
{{Bp-a1|[[Optimus Prime (G1)/merchandise#Super Shogun|Optimus Prime]] (2021)}}
{{Bp-a1|"Fallen Leader" Optimus Prime (2022)}}
{{Bp-d1|[[Megatron (G1)/merchandise#Super Shogun|Megatron]] (2023)}}
</ul>

===Jigsaw puzzles===
[[File:G1 -1000 pc Super7 TFtM Japanese poster puzzle.jpg|upright=.75|thumb|The Transformers: The Movie Japanese poster jigsaw puzzle]]
In addition to action figures, Super7 have also released a line of [[jigsaw puzzle]]s. 

<ul class="iconlist"> 
{{Bp-a1d1|Transformers [[jigsaw puzzle|puzzle]] [[Japan|Japanese]] [[The Transformers: The Movie|'86 Movie]] Poster (2024)}}
</ul>

[[Category:Companies]]
[[Category:Toys]]
[[Category:ULTIMATES!| ]]
[[Category:ReAction| ]]
[[Category:Super7| ]]
[[Category:Multi-property brands]]