Editing Commercial/Revenge of the Fallen

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Like its predecessor, ''[[Revenge of the Fallen (film)|Revenge of the Fallen]]'' features a large multi-media ad campaign.  In addition to theatrical trailers and TV ad spots, several preview segments have been shown online.  Advertising for the toy line was also handled in the same manner as for the first film, with the focus being on different play patterns.

===Theatrical trailers===
* '''Teaser trailer''' [http://vimeo.com/3239526]/[http://www.youtube.com/watch?v=l7sSGO8rDbU] (separate IMAX end screen)
Released 17 February 2009.  Protoforms hit Paris, Egypt, aircraft carrier.  ''From director Michael Bay... and executive producer Steven Spielberg...'' "You don't stop, you don't hide, you run.  You hear what I'm saying?!"

* '''Trailer #1''' [http://vimeo.com/4415904]/[http://www.youtube.com/watch?v=OOQ5NUn8zeQ] (IMAX end screens)
Released 4 May 2009.  "Bee, I wanna talk to you about the college thing."  Aired in front of ''Star Trek'' and ''X-Men Origins: Wolverine''.

* '''Trailer #2''' [http://vimeo.com/5283844]
Released 21 May 2009. Begins with longer version of the "Bee, I wanna talk to you about the college thing." scene. Aired in front of ''Terminator: Salvation'' and ''Night at the Museum: Battle of the Smithsonian''.

===TV spots===
Many conveniently gathered into one online spot by Michael Bay himself.  Thanks, Michael Bay!

* '''Big Game spot''' [http://www.traileraddict.com/trailer/transformers-2/super-bowl-spot]
Air date 1 February 2009 during the Superbowl. Protoforms hit aircraft carrier.  Sam backs away.  [[William Lennox|Lennox]] points.  ''Revenge... Revenge...'' 

* '''Forms''' [http://vimeo.com/4719348]
Air date 18 May 2009.  "It's not over."  ''Revenge... takes... many... forms.'' "We got a whole lotta fight comin' our way!"

* '''It's On''' [http://vimeo.com/4719904]
Air date 18 May 2009. "What you're about to see is top secret.  Do ''not'' tell my mother."  "We detected radioactive signatures all over the world."

* '''Greatest Enemy''' [http://vimeo.com/4719776]
Air date 18 May 2009.  ''They have returned... to finish... what they started.''  "''SAAAAM!''"  A bizarre bit of background "music" sounds appropriately like a screaming person - alarmingly appropriate as we watch thousands of sailors die aboard a sinking aircraft carrier!

* '''Destiny''' [http://vimeo.com/4936917]
Air date 31 May 2009.  "Hey beautiful!  Made you a long distance relationship kit."  "I'm here for your help, Sam."

* '''Fate''' [http://vimeo.com/4985710]
Air Date 3 June 2009.  "Fate rarely calls upon us at a moment of our choosing."  "This isn't my war!"  "It soon will be."  "DAD!!"  "OPTIMUS!!"

* '''Drums''' [http://vimeo.com/5125388]
Air date 12 June 2009.  Presumably named for its soundtrack!  ''From director Michael Bay...'' "I thought we had peace."  ''And Executive Producer Steven Speilberg...'' "I'm here for your help, Sam."

* '''Wanted''' [http://vimeo.com/5125729]
Air date 12 June 2009.  "The aircraft carrier ''[[USS Roosevelt]]'' goes down off the East Coast."  ''On June 24th...'' "They're here to ''hunt'' you."  "What we need is to explore every possible diplomatic solution."

* '''Mystery''' [http://vimeo.com/5125817]
Air date 12 June 2009.  "Mikaela, something just happened to me.  I'm seeing symbols!"  "They want what's in my mind!"

* '''Let's Roll Kids''' [http://vimeo.com/5125665]
Air date 12 June 2009.  ''On June 24th...'' "Wow!"  ''Get ready...'' "Freaky, right?"  ''For the summer's biggest adventure.'' "RUN!"

* '''Stomp''' [http://vimeo.com/5125624]
Air date 12 June 2009.  "This isn't my war."  "I fear it soon will be."  "Time to lay down some whoopass."

* '''Team Kids''' [http://vimeo.com/5125510]
Air date 12 June 2009.  "Wow."  "I'm here for your help, Sam."  ''Only one team... will transform your summer.'' "It's upgrade time!"

* '''Adventure Kids''' [http://vimeo.com/5125471]
Air date 12 June 2009.  "I'm seeing symbols.  They gotta mean something, like a message, or a map."  "Can you read these?"  "Read?!"  "Noooo, we don't really do much reading."

* '''Save the World''' [http://vimeo.com/5190942]
Air date 16 June 2009.   "Hey beautiful!"  "So you think you can make it through those East Coast winters without me?" "Oh my god..."  "I am seeing symbols in my mind."

* '''Space Moms''' [http://vimeo.com/5191049]
Air date 16 June 2009.  "You're the first Witwicky ever to go to college."  "Look what I found!  It's your little baby booties!"  "You're gonna be okay, Mom."  "Welcome to Astronomy 101.  What do we know about SPACE?!"

* '''Evolved''' [http://vimeo.com/5190871]
Air date 16 June 2009.  ''They have returned.  They have evolved.  On June 24th...'' "I thought we had peace." "We've kept much from you, Sam."  Includes an edited version of the Horrible Electronic Scraping Noise from the first ''Transformers'' trailer, whee!

* '''Ancient Power''' [http://vimeo.com/5205852]
Air date 16 June 2009.  "What you're about to see is top secret."  "The Transformers?  They've been here a lonnnnng time."   "Freaky, right?"  

* '''Everything''' [http://vimeo.com/5205888]
Air date 16 June 2009.  ''On June 24...''  ''Everything...''  ''Will change.''  "Don't freak out!  Don't freak out!"  "Whhrrreshheee?"

* '''Bumblebee''' [http://vimeo.com/5206069]
Air date 16 June 2009.  ''You won't believe... what's about to change.  On June 24th... get ready for the summer's biggest adventure.''  "RUUUUUUUN!"  Features kitchen appliances, [[Devastator (ROTF)|Devastator]] combination.

* '''Coming''' [http://www.youtube.com/watch?v=yd8QcsQw9sM]
Air date 18 June 2009. ''On June 24...'' [[Sideswipe (ROTF)|Sideswipe]] transforms, does some fancy skating and then slices [[Sideways (ROTF)|Sideways]] in half.

* '''Critical Acclaim''' [http://www.youtube.com/watch?v=654pSxKTRl4]
Air date 24 June 2009. "Astonishing" - Alistar Harkness, ''The Scotsman''; "Thrilling" - Orlando Parfitt, ''IGN Movies (UK)''; "Better than the original" - Shawn Edwards, ''FOX-TV''; "Don't freak out. Don't freak out."

* '''IMAX''' [http://www.youtube.com/watch?v=0ry3GixhczQ]
Air date 29 June 2009. Modified version of "Forms" with ''Experience it in IMAX.'' replacing "We got a whole lotta fight comin' our way!" and the "Bumblebee!" scene removed. Has a stinger telling viewers ''Visit IMAX.com for showtimes.'' added to the end.

* '''Critical Acclaim #2''' [http://www.youtube.com/watch?v=Pj0gIXmkaBc]
Air date 08 July 2009 (??). "Astonishing" - Alistar Harkness, ''The Scotsman''; "Thrilling" - Orlando Parfitt, ''IGN Movies (UK)''; "A masterpiece" - Todd Gilchrist, ''Cinematical.com'' "#1 Movie in America" Features an entirely different set of scenes compared to "Critical Acclaim". This spot also differs from the first Critical Acclaim by not having the quotes spoken.

* '''Magic''' [http://www.youtube.com/watch?v=Zo2g770jIkk]
Air date unknown. "Watch the magic happen." ''Summer's biggest adventure has arrived.'' "Uh-oh."

* '''Critical Acclaim #3''' [http://www.youtube.com/watch?v=-0djgksNBnY]
Air date unknown. "Let's roll!" ''Critics are calling Transformers'' "The most fun you'll have...in theaters this summer." - Shawn Edwards, FOX-TV; "Bigger and better than the original." - Mark S. Allen, CBS-TV; "I spent my whole life lookin' for aliens, and you're carrying around one in your purse like a little chihuahua."

* '''Now Playing''' [http://www.youtube.com/watch?v=tK59HYgTATs]
Air date unknown. "Augh!" "BUMBLEBEE!!" ''Transformers.'' "I cannot live with this psychotic alien in my garage." Ends with a stinger asking viewers to buy the first Transformers movie on DVD and BluRay.

===Promo reels and online clips===
* '''ShoWest online clip'''
Released online 20 April 2009.  Lengthy segment of [[Sam Witwicky|Sam]] talking to [[Bumblebee (Movie)|Bumblebee]] in the garage, followed by previously unseen action sequences, released to MichaelBay.com for only 12 hours.

* '''MTV Music Video Awards clip''' [http://www.youtube.com/watch?v=5W4eMnCiaUw]
Air date 31 May 2009.  Movie clip featuring Sam and [[Mikaela Banes|Mikaela]] hiding and running from Decepticons.

* '''Michael Bay Chevy segment''' [http://www.youtube.com/watch?v=o-De67tpJ84]
Online footage released ?? 2009.  Footage of the Autobots in car form driving heroically across the desert and through the woods.

* '''Moviefone clip''' [http://www.moviefone.com/movie/transformers-revenge-of-the-fallen/30589/video/transformers-revenge-of-the-fallen-clip/26222676001]
Released online 12 June 2009 at Moviefone.com. 1:02 segement of Lennox and [[Robert Epps|Epps]] leading a covert op team into an attack by Devastator.

* '''Your Worst Nightmare''' [http://vimeo.com/5176954]
Released online 15 June 2009 at MichaelBay.com.  1:30 segment of Mikaela on the phone with Sam, and dealing with an [[Wheelie (ROTF)|interloper]] in her workshop.

* '''Paramount UK clip''' [http://www.facebook.com/video/video.php?v=101273016549646&ref=mf]
Released online 19 June 2009 via Paramount UK's Facebook account for the movie. 1:04 segment of Sam accidentally bringing kitchen appliances to life and then hiding from the ensuing chaos.

===TV tie-in commercials===
*'''Burger King'''
** '''Twins/Now''' [http://www.youtube.com/watch?v=WmV4EuHXy1c]<br>A group of kids stand around a yellow Camaro waiting for "Bumblebee" to transform. [[Skids (ROTF)|Skids]] and [[Mudflap (ROTF)|Mudflap]] drive up, transform, and join the kids in their wait. The group becomes disappointed upon seeing the owner of the car show up.<br>"Aw man." "That ain't no Bumblebee." "That's just some dude's car."
**'''Mayhem Now Playing''' [http://www.youtube.com/watch?v=MSXS7R53v_U]<br>A man exits from a [[Burger King]] and realizes he has the grand prize winning game piece for the [[Transform Your Way]] contest. The [[King]] transforms from his broiler mode and busts through the wall to present the man with his prize. The man gasps, "Whoa, a million bucks", at the sight of a pallet of cash being dropped at his feet. The restaurant's manager appears, saying "That's about how much it'll take for me to fix this mess. (To the King) This counts as your break, you know that right?". The King hangs his head.<br>''Let the King transform '''your''' life.''
** '''Game pieces''' [http://www.youtube.com/watch?v=x19pJHmjink]<br>Features excerpts from the movie of [[Bumblebee (Movie)|Bumblebee]] somersaulting from the Witwickys' garage and [[Megatron (Movie)|Megatron]] rising from the depths of the [[Laurentian Abyss]]. Also has a CGI segment featuring the giveaway prizes.<br>''Autobots or Decepticons? Choose a side in the Transform Your Way game at BK and you can win an all new Chevy Camaro, LG Home Theater system, and other prime prizes, even a million bucks.''
**'''Commercial #4''' [http://www.youtube.com/watch?v=epFxeL4i8OU]<br>Two guys sit outside of a Burger King restaurant, on the tailgate of a pick-up truck. Colt scratches off his game piece, revealing a grand prize winner. Inside, the King transforms from broiler to robot and inadvertently scares a nearby worker. Back outside, Colt reveals to his buddy that he's just won a million bucks. "Sure you did Colt." The King busts through the restaurant wall and steps in front of an armored truck, forcing it to stop. The King bangs on the roof of the truck, causing the rear doors to open and a handful of bills to fly out. Colt (dejectedly): "That's not a million dollars." The King gestures as if to say "I've got it" and then lifts up the front end of the truck dumping out the rest of the million dollars plus a security guard. "Whoa, you won a security guard too."<br>''Let the King change your life. Play "Transform Your Way" '''now''' for a chance to win a million bucks.''  
 
[[Image:Kmart_Dad_Day_Commercial.jpg|right|200px|thumb]]

* '''[[Kmart]]''' "Transform Your Dad": We see the side of a building with a shadow that appears to belong to [[Optimus Prime (Movie)|Optimus Prime]]. The camera zooms out to reveal that shadow is actually that of the Kmart mascot, Mr. Bluelight. He is holding stacks of merchandise in each arm and asks, "Who were you expecting, one of the Transformers?". Ah yes, silly us. The rest of commercial is the announcer explaining the [[Transform Your Dad]] promotion. [http://www.facebook.com/video/video.php?v=1177572722497]
[[Image:LG_Versa_ROTF_Commercial.jpg|right|200px|thumb]]

* '''LG Versa''': A man walking with his new phone finds Optimus Prime with his sensors and logic circuits clearly damaged. Or so it would seem, as Prime repeatedly deems the phone/camcorder/gps/laptop a Decepticon. The man chuckles at Optimus' misguided fixation only to have an actual Decepticon crouch down behind him for an attack. This naturally causes the man to flee. [http://www.youtube.com/watch?v=sLUnwCJV0IA]

[[Image:M&Ms_ROTF_Commercial.jpg|right|200px|thumb]]
* '''[[M&M's]]''': [[Red]] and [[Yellow]] stand on a platform, overlooking the loading docks for the new Strawberried-Peanut Butter M&M's. Red: "Who's delivering the new Strawberried Peanut Butter M&M's?" Yellow: "Uh, that big truck." Optimus Prime then drives up, transforms, and THROWS A TRAILER THROUGH AN ELECTRICAL POWERLINE! Red responds to Optimus' destruction of property by clapping sarcastically. Way to go Optimus. [http://www.mms.com/us/fungames/tv/videoPlayer/videoplayer.jsp?xmlPath=/us/fungames/tv/videoPlayer/videos/transformers/transformers.xml]

* '''''[[Revenge of the Fallen (video games)|Transformers: Revenge of the Fallen The Game]]'''''
**'''New York Comic-Con Trailer''' [http://www.gametrailers.com/video/nyc-comic-con-transformers-revenge/45185]<br>Debuted at New York Comic Con 09 on February 6th, 2009. Optimus Prime narrates: "Citizens of Earth. For some time we have lived among you. Hiding in plain sight. Protecting you from a threat we thought extinguished. But we were wrong. I am Optimus Prime and now our war must become yours." Thanks Optimus!  
**'''Gameplay Reveal Trailer''' [http://www.gametrailers.com/video/gameplay-reveal-transformers-revenge/48998]<br>Online trailer released 07 May 2009. Autobot and Decepticon oriented trailers combined into one without narration.  Voice clips of Optimus Prime and [[Soundwave (ROTF)|Soundwave]] play over the end of the first half. ''Unite. Protect. Defend.'' ''Enslave. Punish. Destroy.''
**'''One Shall Stand Trailer''' [http://www.gametrailers.com/video/one-shall-transformers-revenge/49732]<br>Online trailer released 27 May 2009. Optimus Prime again narrates: "This stalemate cannot last. One side must win. And yet the battle continues."
**'''Wii Debut Trailer''' [http://www.gametrailers.com/video/wii-debut-transformers-revenge/51612]<br>Online trailer released 16 June 2009. ''A game built from the ground up for the Wii.''
**'''Launch Trailer''' [http://www.gametrailers.com/video/exclusive-launch-transformers-revenge/51741]<br>Online trailer released 19 June 2009. Optimus Prime narrates: "The last Great War is upon us."
**'''Multiplayer Trailer''' [http://www.gametrailers.com/video/multiplayer-trailer-transformers-revenge/51910]<br>Online trailer released 24 June 2009. No narration. ''Join the war in a multiplayer experience like no other.''
**'''TV Commercial''' [http://www.youtube.com/watch?v=-SAGpfxisP8]<br>Air date unknown. Optimus Prime: ''Don't. Just. Watch. Fight.''

===Toys===
[[Image:ROTF_Toy_Commercial.jpg|right|200px|thumb|]]

* '''Movie Characters''' [http://www.youtube.com/watch?v=HtUy2bzakKs]
:''Narration:'' [[Worfimus Prime]], a Peter Cullen soundalike who sounds more like [[Wikipedia:Worf|Worf]] than Optimus Prime. 
:''Toy segment:'' The various toys are transformed by offscreen kids playing in yet another large, mostly empty room that resembles a basement or warehouse.
:''Features:'' Optimus Prime, [[Megatron (Movie)|Megatron]], [[Ironhide (Movie)|Ironhide]], [[Starscream (Movie)|Starscream]], Bumblebee, Sideways, Skids and [[Rampage (ROTF)|Rampage]].
:''Notes:'' The commercial features both movie excerpts and original CGI animation of Optimus Prime.
:''It is time to stand with us and prove there is more to YOU than meets the eye!''

* '''[[Power Bots]] and [[Gravity Bot]]s''' [http://www.youtube.com/watch?v=LF52pbN0A94]
:''Narration:'' Worfimus Prime and [[Dynamic!]]
:''Toy segment:'' Power Bot Megatron destroys a sand pyramid and then lands in front of Bumblebee. Bumblebee demonstrates his cannon arm while Optimus Prime deploys his wings. Optimus takes flight and rams into Megatron. The Gravity Bots then race towards each other on a diorama road, stopping just in the nick of time to avoid a tragic accident. 
:''Notes:'' This commercial features the same intro and exit as the previous commercial.
:"I AM MEGATRON!"

[[Image:Bumblebee_RolePlay_Commercial.jpg|right|200px|thumb|I hate it when I get my Schwartz twisted.]]
* '''Bumblebee Voice Mixer and Plasma Cannon''' [http://www.hasbro.com/monkeybartv/default.cfm?page=Entertainment/Videos/VideoSelect&aid=4144]
:''Narration:'' Worfimus Prime.
:''Toy segment:'' A kid runs around and plays with the toys in a city area with a lot of greenery.
:''Notes:'' Again, the Optimus intro and exit are reused.
:''I, am Optimus Prime and I have sent Bumblebee to protect our human allies and to train them in the Autobot way.''

* '''[[Robot Powered Machines]] Offer''' [http://www.hasbro.com/common/swf/flvPlayer/flvPlayer400.cfm?video=http://www.hasbro.com/common/videos/transformers/en_US/Transformers_DRTV.flv&cid=drtv09-000003]

: ''Narration:'' [[Brian Cummings]].
: ''Toy segment:'' Skids, Bumblebee, Sideswipe and Prime dodge the Devastator Showdown track set's traps and pitfalls.
: ''Notes:'' Advertises a special offer where parents can call or go online to order the track set for $39.99 and get six free R.P.M. cars.  Clips of Devastator from the ''Revenge of the Fallen'' movie are featured. A clip of Optimus Prime saying "Well done Autobots." is voiced by a soundalike. 
: ''You can call 866-92-TRACK or visit TransformersOffer.com to order the Transformers track set including one R.P.M. car plus three bonus R.P.M.'s all for $39.95 plus shipping and handling. AND as part of this TV offer, you'll get another three R.P.M. cars, FREE! That's six additional cars, a twenty-four dollar value, FREE!''

* '''Supreme [[Devastator (ROTF)|Devastator]]''' [http://www.youtube.com/watch?v=aICVcqUv-JI]

: ''Narration:'' Worfimus Prime
: ''Toy segment:'' The [[Constructicon (ROTF)|Constructicons]] form Devastator in the desert. A group of Autobots subsequently confront Devastator.
: ''Notes:'' Uses the Optimus intro and exit.
: ''A crew of six Decepticons with a '''twisted''' form of teamwork.''

===Home Video===

* '''The Optimus Experience''' [http://www.youtube.com/watch?v=ibvpULsoMOc]
Online promo clip released 15 September 2009. Narration is text only. ''Prepare for augmented reality.'' "I'm seeing symbols." ''An exclusive 3D holographic experience. Activated by special edition DVD and Blu-ray packages.'' "What you're about to see is top secret." ''Solve the puzzle. Optimus Prime needs your help.'' "OPTIMUS!"

* '''Home Video''' [http://www.youtube.com/watch?v=ew17q8o22rM]
Air date unknown. ''On Tuesday, October 20th'' "This isn't my war." "It soon will be." "OPTIMUS!" ''Own the number one movie of the year. Transformers.''

* '''Home Video 2''' [http://www.youtube.com/watch?v=_ndNVzVhWUA]
Air date unknown. ''On Tuesday, October 20th'' "I thought we had peace." "I'm here for your help." "This isn't my war." "It soon will be." ''Own the number one movie of the year.'' "You don't hide, you run." ''Transformers.''

* '''Home Video 3''' [http://www.youtube.com/watch?v=Wchc4Fj9JWY]
Air date unknown. "What you're about to see is top secret. Do not tell my mother." ''On Tuesday, October 20th you can be the first to bring home Transformers.'' "It looks exactly like a truck." "Freaky, right?"

* '''Home Video 4''' [http://www.youtube.com/watch?v=Yg-926xBLk8]
Air date unknown. ''On DVD and Blu-Ray.'' "The first Witwicky ever to go to college." "Look what I found. It's your little baby booties." "You're gonna be okay mom." "Welcome to Astronomy 101. What do we know about space?" ''From director Michael Bay. This Tuesday, bring their world, home to yours.'' "BUMBLEBEE!" ''Transformers.''

* '''Home Video 5''' [http://www.youtube.com/watch?v=w0TQndAe7Ig]
Air date unknown. "I thought we had peace." "I'm here for your help Sam." "This isn't my war." "It soon will be." "Augh!" "SAM!" ''Own the number one movie of the year. Transformers. A Michael Bay film.''

* '''Home Video 6''' [http://www.youtube.com/watch?v=UqMxLA3FuRs]
Air date 19 October 2009. The audio track for this spot was used as a radio ad, the ending modified after October 19th. Optimus Prime's narration is voiced by [[Peter Cullen]]. "Citizens of Earth, I am Optimus Prime. I come to you with a message of great importance. For the first time in history, an object of tremendous power is available to all. Many have fought to possess this object." "OPTIMUS!" "And tomorrow, it can be ''yours''." ''Transformers. A Michael Bay film. Own the number one movie of the year.''

* '''Home Video 7''' [http://www.youtube.com/watch?v=E9lDshWjDn4]
Air date 27 October 2009. This is a modified version of the third home video spot with the narration updated to reference ''Revenge of the Fallen'''s status as the number one release. "What you're about to see is top secret. Do not tell my mother." ''Bring home the number one DVD in America.'' "Looks exactly like a truck." "Freaky right?" ''Transformers. Buy it on DVD and Blu-ray for as low as $14.99''

[[Category:Media]]
[[Category:Toys]]