Editing Commercial

{{disambig2|TV advertisements|the bits between the show and the ads|Commercial bumper}}
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[[Image:Targetmasters.jpg|right|400px|thumb|And watch the cartoon, too! It's not nearly this pretty, but it gives you time to blink.]]
Despite the existence of comics, cartoons, and other media intended to advertise [[Toy|Transformers toys]], Hasbro has routinely commissioned standard [[television]] '''commercials''' to promote their current toy lines. These commercials typically use a combination of animation and live-action film featuring the characters/toys in question. 

During the Generation 1 days, animation used in the commercials consisted largely of newly commissioned pieces that told a story. Since then, nearly all animation featured in ''Transformers'' commercials can be classified as either re-used excerpts from the current cartoon or short animations used to merely introduce the ad. Live-action toy segments have stayed mostly the same, with most US and international ads showing kids (or a pair of hands) transforming the toys. Japanese ads, by contrast, have shown a much larger preference for stop-motion toy segments.

As the goal of any advertising is to influence the viewer into buying the advertised product,''Transformers'' commercials have naturally played a large part in the perception of the [[Transformers brand]]. The narration of [[Victor Caroli]], along with the animation, enabled Generation 1 commercials to create the idea of a Transformers world with many stories to be told. The ''Beast Wars'' ad campaign created a similar feel of a whole world waiting to be explored but this time with organic beasts. This recurring theme of a huge world of stories has captivated many a Transformers fan and is largely responsible for the brand's rabid [[fandom]]. More recently, the massive ad campaigns for ''[[Transformers (film)|Transformers]]'' and ''[[Transformers: Revenge of the Fallen (film)|Transformers: Revenge of the Fallen]]'' kept the Transformers brand ever present in the eye of the public and made the films feel like the blockbuster events they were intended to be.

==Generation 1==
{{main|Commercial/Generation 1}}

==Generation 2==
{{main|Commercial/Generation 2}}

==Beast Wars==
{{main|Commercial/Beast Wars}}

==Beast Machines==
===1999===
* '''Evolution Revolution sneak peak''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m49s]
: ''Animation:'' Cheetor and Rattrap emerging from the light of the [[Oracle (BM)|Oracle]].
: ''Narration:'' [[Beast Machines promo guy #1]]
: ''Coming this fall...to Fox Kids...Beast Machines. Don't miss an exclusive first look. Today during the premiere of Digimon.''


* '''[[Evolution Revolution]]''' [http://www.youtube.com/watch?v=vUH4qfS1xRc]
: ''Animation:'' Excerpts from [[The Reformatting]] and [[Master of the House]].
: ''Narration:'' Only the brief ''Coming this fall to Fox Kids.'' at the very end by an unknown narrator.
: ''It's a transformation revelation! It's Beast Machines.''
:* '''[[Evolution Revolution]]''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=9m34s] - An edited down version of the previous ad.


* '''Series premiere promo''' [http://www.youtube.com/watch?v=DcvSspTeF9Y]
: ''Animation:'' Excerpts from [[The Reformatting]] and [[Master of the House]].
: ''Narration:'' Beast Machines promo guy #1
: ''It's an all new show for a renegade group of Beast Machines.''
<table border="1" style="margin-left: 2em">
<tr><th>Version</th><th>Length</th><th>Link</th></tr>
<tr><td>Premiering Sat. Sept. 18th 10:00am</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 11:00am</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=11m09s</td></tr>
<tr><td>Station</td><td>0:30 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=11m41s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 10:00am</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m11s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 11:00am</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m36s</td></tr>
<tr><td>Station</td><td>0:20 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=12m55s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 10:00am</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m18s</td></tr>
<tr><td>Premiering Sat. Sept. 18th 11:00am</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m30s</td></tr>
<tr><td>Station</td><td>0:10 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m42s</td></tr>
</table>


* '''Season One promo''' [http://www.youtube.com/watch?v=3Wj8B6ZAh9s]
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' [[Beast Machines promo guy #2]]
: ''An ape, a cat, a spider, a bat and a rat. Go wild with Beast Machines.'' 


* '''YTV promo''' [http://movies.tfarchive.com/movies/Beast_Machines/Beast_Machines_Commercial2.mpg]
: ''Animation:'' Excerpts of the Optimal/Transmetal 2 and Beast Machines versions of Optimus Primal, Blackarachnia and Megatron from the respective series.
: ''Narration:'' YTV announcer
: ''Notes:'' Each characters' ''Beast Wars'' Season 3 form is followed by their ''Beast Machines'' form accompanied by the narrator describing the changes as though he's narrating a fashion show.


* '''Master the Beast Sweepstakes''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=13m55s]
: ''Animation:'' Excerpts of Blackarachnia transforming, Optimus Primal turning his head, Optimus Primal landing in beast mode, Megatron glaring, the Maximals together, Optimus Primal at the Oracle, Cheetor turning his head, Blackarachnia opening her eyes, Optimus Primal transforming, Rattrap in beast mode. 
: ''Narration:'' Unknown
: ''Notes:'' This was an ad for the [[Master the Beast]] sweepstakes contest.
: ''Does changing into Beast Machines sound cool to you?''  


[[Image:Jetstorm_and_Primal_Commercial.jpg|right|200px|thumb|That kid in the back? Way too excited.]]
* '''Deluxe Jetstorm and Optimus Primal''' [http://www.youtube.com/watch?v=xUYaA4JvMQk]

: ''Animation:'' Cartoon excerpts showing Jetsorm firing at Optimus Primal and Optimus Primal jumping down from somewhere.
: ''Narration:'' [[SUNDAY SUNDAY SUNDAY!!!]]
: ''Toy segment:'' Two boys at school fight in the only honorable way—badly transforming [[Optimus Primal]] and [[Jetstorm (BM)|Jetstorm]].
: "Three o'clock at the flag pole."  "I'll BE there!"
:* '''Deluxe Jetstorm and Optimus Primal''' [http://www.youtube.com/watch?v=csjzeY8vXqA] - Edited down from the previous commercial.


* '''Supreme Cheetor''' [http://www.youtube.com/watch?v=k8G7lASN06I]

: ''Animation:'' Two excerpts featuring [[Cheetor (BW)|Cheetor]] transforming.
: ''Narration:'' None, apart from "New Beast Machines Electronic Cheetor Supreme sold separately" by the Cheetor Kid.  
: ''Toy segment:'' two kids face off in a gymnasium, surrounded by cheering friends.  Megatron Kid makes threats to the other kid, who whips out Supreme Cheetor. Megatron Kid congratulates Cheetor Kid after losing their match.
: ''The challenge is in the change!''


* '''Nightscream and Ultra Jetstorm''' [http://www.youtube.com/watch?v=gs_268NcQew] [[Image:BM_Ultras_Commercial.jpg|right|200px|thumb|"Nightscream likes EXTRA ketchup on his fries!" (Actual dialog)]]

: ''Animation:'' Excerpts of Jetstorm and [[Nightscream (BM)|Nightscream]] transforming.
: ''Narration:'' None, apart from "New Beast Machines Electronic Jetstorm and Electronic Nightscream sold separately" by Jetstorm Kid.
: ''Toy segment:'' Two kids ordering food are informed by the lady behind the counter that there is only one order of fries left, so they decide to fight it out with their Transformers.  The "bad" kid grabs Ultra Jetstorm and shows it off for viewers' benefit, while the "good" kid transforms his Ultra Nightscream and shoots Jetty with his disk launcher. Nightscream Kid wins and tells Jetstorm Kid that "Nightscream likes EXTRA ketchup on his fries!" Jetstorm Kid warns him not to push it.
: "You're grounded Jetlag!"


* '''End of the Line promo''' [http://www.youtube.com/watch?v=ykgTS7btJPk]
: ''Animation:'' Excerpts from [[End of the Line]].
: ''Narration:'' Beast Machines promo guy #2
: ''Notes:'' This spot aired several times throughout the morning of ''End of the Line's'' initial airing.
: ''This morning, all sides have the key to...'' "Worldwide armageddon!" "Doomsday." ''But who will be the first to turn it?''

===2000===
* '''Season Two promo''' [http://www.youtube.com/watch?v=3ibydIv9aeU]
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' Beast Machines promo guy #1 and various local announcers.
: ''Maximize your mornings for an all new season of Beast Machines!''


* '''YTV promo 2''' [http://www.youtube.com/watch?v=qwGkNh2EM08]
: ''Animation:'' An excerpt from [[Endgame Pt. III: Seeds of the Future]] as normal, then reversed in a loop.
: ''Narration:'' Unknown. An intentionally doofy voice dubs over Optimus Primal with any other voice removed and the original sound effects replaced with more comedic ones.
: A bewildered Optimus Primal finds himself falling and then grabs onto some molding on the side of a building. The molding gives way and he falls down the side of the building. He mistakes the sparks created by his scraping fingernails as something shooting from his fingers. He finally catches another piece of molding as Megatron (in his Optimal Optimus body) strafes him. As he tries to explain that he's not [[King Kong]], the scene reverses itself and he finds himself stuck in some sort of time loop.
: ''Notes:'' This ad doesn't mention anything about the series finale from which the animation is taken. In fact, this seems to be just a regular old promo for the show. Assuming this aired before Endgame Part II, anyone eagle-eyed enough to spot Optimal Optimus' jetmode would've caught a hefty spoiler.

==Animorphs==
===1999===
'''Animorphs''' [http://www.youtube.com/watch?v=ty0k87cP5z8&t=0m35s] (15 second version)
: ''Narration:'' Unknown.
: ''Notes:'' A brief explanation of the ''[[Animorphs]]'' story, with one of the characters saying "Animorphs, Transformers!"  Features [[Jake]], [[Tobias]], [[Size class|Mega class]] [[Ax]], [[Size class|Mega class]] [[Visser Three]] and [[Rachel]].  The synthesized "Transformers!" digital voice plays at the end.
: ''The alien invasion has begun. Animorphs, Transformers!''

==Robots in Disguise==
===2001===
* '''Series premiere promo''' [http://www.youtube.com/watch?v=Ry-nAFCZ0hc]
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' [[Koji Onishi]] ([[Jason Spisak]]), [[Optimus Prime (RID)|Optimus Prime]] ([[Neil Kaplan]]) and various other Autobots as a group, "ONLY on [[Fox Kids]]".
: ''Strap in, because this ride's about to...'' "Transform." "Transform!" ''Transform!''
:* '''Series premiere promo''' [http://www.youtube.com/watch?v=DcvSspTeF9Y] - A slightly edited down version of the previous commercial.


* '''Series premiere promo #2''' [http://www.youtube.com/watch?v=BBNahGhbUBE]
: ''Animation:'' Excerpts from [[Battle Protocol!]]
: ''Narration:'' ONLY on Fox Kids
: ''They came to destroy earth. NOW, the only ones strong enough to take them on, are right, under, your...HOOD!''


[[Image:Omega_Prime_Commercial.jpg|right|200px|thumb|Neither golden retriever, nor lawn mower, nor white picket fence, nor bright of day, shall stay these kids from the swift completion of their appointed Prime.]]
*'''Optimus Prime''' and '''Ultra Magnus''' [http://www.ridforever.info/Video/commercials-toys/HASBRO_COMMERCIAL_OMEGA_2_.MPEG] 

: ''Animation:'' [[Megatron (RID)|Megatron]] transforms, and [[Optimus Prime (RID)|Optimus Prime]] finds himself surrounded by the [[Predacon (RID)|Predacons]].  
: ''Narration:'' Guy who sounds like he's talking from behind a door.
: ''Toy segment:'' Two kids who live next door to each other grab their respective Autobot Super figures and run into each other at full speed; as soon as they touch, they combine!
: ''Notes:'' One of the kids had a poster for the 1986 animated movie in his room. The whole commercial has a dubbed over feel, as Megatron and Optimus Prime sound nothing like the voices used for the show (presumably because casting had not yet been done) and the sound quality of the narration seems below that of the rest of the commercial.
:*'''Optimus Prime''' and '''Ultra Magnus''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=0m50s] - Same as previous commercial, but [[Neil Kaplan]] voices Optimus Prime and the narration is the actor used for the rest of the ''Robots in Disguise'' commercials. Also, the background music doesn't stop while the kids shout to each other from their windows.


[[Image:Megatron_Sky-Byte_and_Autobot_Cars_Commercial.jpg|right|200px|thumb|Nope, still not fearsome or impressive.]]
*'''Megatron''', '''Sky-Byte''' and '''Deluxe Cars''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m20s] 

: ''Animation:'' CGI Optimus Prime transforms from truck to super-mode; Cartoon excerpts of Megatron (with [[Daniel Riordan|correct voice]]) talking, Optimus transforming, and [[Sky-Byte (RID)|Sky-Byte]] taking a chunk out of the rear of a moving vehicle.
: ''Narration:'' Unknown
: ''Toy segment:'' Kids yell the names of the toys while showing them off or transforming them. They do this in what appears to be a poorly lit basement of some sort.
: ''Notes:'' "Prowl" just does not sound fearsome or impressive no matter how much you growl when you yell it.


* '''Team Bullet Train and Galvatron''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m18s]

: ''Animation:'' Cartoon excerpts - [[Team Bullet Train]] finishes forming [[Rail Racer (RID)|Rail Racer]]; Galvatron says "Foolish Autobots! Bring it on!".
: ''Narration:'' Unknown
: ''Toy segment:'' Two kids play with the bullet trains aboard a subway car.
:* '''Team Bullet Train and Galvatron''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m48s] - Edited from the previous commercial.


* '''Landfill and Ruination'''

: ''Animation:''
: ''Narration:''
: ''Toy segment:''


* '''Shift, Shape, & Save'''
: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' Koji Onishi (Jason Spisak), Optimus Prime (Neil Kaplan), various other Autobots as a group, and various local TV station announcers.
: ''Notes:'' This commercial was aired in various lengths with various end tags. Version names below are confirmed, except where noted.
<table border="1" style="margin-left: 2em">
<tr><th>Version</th><th>Length</th><th>Link</th></tr>
<tr><td>All New Saturday 8E/7C&P</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=1m35s</td></tr>
<tr><td>Mon-Fri Afternoons & Saturday Mornings</td><td>0:30 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=2m09s</td></tr>
<tr><td>Station</td><td>0:30 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=2m41s</td></tr>
<tr><td>All New Saturday 8E/7C&P</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=3m14s</td></tr>
<tr><td>Mon-Fri Afternoons & Saturday Mornings</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=3m36s</td></tr>
<tr><td>Station</td><td>0:20 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m00s</td></tr>
<tr><td>Coming Up (unconfirmed)</td><td>0:20 NET</td><td>http://www.youtube.com/watch?v=dN4yssbZv5A</td></tr>
<tr><td>All New Saturday 8E/7C&P</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m23s</td></tr>
<tr><td>Mon-Fri Afternoons & Saturday Mornings</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m35s</td></tr>
<tr><td>Station</td><td>0:10 STA</td><td>http://www.youtube.com/watch?v=4qIkfT81hOA&t=4m49s</td></tr>
<tr><td>Coming Up (unconfirmed)</td><td>0:10 NET</td><td>http://www.youtube.com/watch?v=PWnayVCMUC0</td></tr>
</table>


* '''Cartoon promo''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=5m47s]
: ''Animation:'' Excerpts of Optimus Prime, Ultra Magnus, Scourge, Galvatron and the Commandos.
: ''Narration:'' Koji Onishi (Jason Spisak).
: ''Sit down, hold on and hush up, because in the battle for Earth, you're either gonna lead, follow, or get out of the way!'' "Tremble with fear, I AM GALVATRON!" "You're goin' down, down, down, down." "Transform!" ''Catch an all-new episode of Transformers: Robots in Disguise, next Saturday morning only on Fox Kids!''
: * '''Cartoon promo''' [http://www.youtube.com/watch?v=4qIkfT81hOA&t=6m08s] - Edited down from the previous version.


* '''Cartoon promo 2''' [http://www.youtube.com/watch?v=pkCmDrNmGpY&t=12m19s]
: ''Animation:'' Many of the same excerpts used in "Shift, Shape, & Save".
: ''Narration:'' [[Don LaFontaine]]
: ''This summer, Fox Kids will transform your TV into a blockbuster action machine. Transformers. Today after Digimon, on Fox Kids.''

==Go-Bots==
===2002===
[[Image:Go_Go_Go_Bots_Commercial.jpg|right|200px|thumb|Now if the guy had found a way to turn the "each sold separately" disclaimer into a rap too...]]
*'''Transformers: Go-Bots''' [http://www.youtube.com/watch?v=GBmvKjRvUbU]

: ''Animation:'' Cartoon excerpt of [[Aero-Bot]] transforming while [[Beast-Bot]] and [[Speed-Bot]] look on.
: ''Narration:'' [[Rap Guy]]
: ''Toy segment:'' The toys turn around on invisible turntables and transform.
: ''Notes:'' The rap is back! This commercial is the (presumably one shot) return of rap in Transformers commercials.
: ''Aero-Bot, Beast-Bot, and Speed-Bot go! They only change, when you say so!''
:* '''Transformers: Go-Bots''' [http://adland.tv/commercials/hasbro-playskool-transformers-go-bots-2003-015-usa] - Edited down version of the previous commercial.
{{--}}

==Armada==
===2002===

[[Image:First_Armada_Toy_Commercial.jpg|right|200px|thumb|But when I looked behind me, I only saw... uh... nine sets of footprints?]]
* '''Mini-Cons, Red Alert, Starscream, Megatron''' [http://www.youtube.com/watch?v=O4b34MifYuw]

: ''Animation:'' From a sand background, CGI [[Sonar (Armada)|Sonar]] emerges from a [[Mini-Con storage panel]].  Sped-up cartoon footage of [[Megatron (Armada)|Megatron]] transforming.
: ''Narration:'' [[Even Keel]]
: ''Toy segment:'' Kids play with the toys in a sandy environment with a sunset background.  ''Woo woo woo woo.''  "Swindle.  Starscream.  Missiles away.  Powerlink Mini-Cons for maximum firepower!" 
: ''Kidmation:''  Terrifyingly large-mouthed kids hold the toys and mouth "robots in disguise" while the camera bobs drunkenly.
: ''Newww Transformers Armada.  With powerlinking Mini-Con '''warriors!'''''


* '''Megatron and Optimus Prime''' [http://www.youtube.com/watch?v=3L5LGd3l6n0]

: ''Animation:'' From a watery background, CGI [[Grindor (Armada)|Grindor]] emerges from a storage panel.  Cartoon excerpt: [[Optimus Prime (Armada)|Optimus Prime]] stock footage.
: ''Narration:'' Even Keel
: ''Toy segment:'' Kids play with the toys in a sand-laden diorama environment.  That ''can't'' be good for Prime's electronic innards.
: ''Kidmation:'' The large-mouthed kids again, with different toys.


[[Image:Armada_Supercon_commercial.jpg|right|200px|thumb|[[David Willis|Walky's]] dream job.]]
* '''Laserbeak, Hot Shot, Demolishor''' [http://www.youtube.com/watch?v=tWMvc3rWfk0]

: ''Narration:'' Even Keel
: ''Animation:'' From an ice background, CGI [[Jolt (Armada)|Jolt]] emerges from a storage panel.  Cartoon excerpts: [[Hot Shot (Armada)|Hot Shot]] stock footage; [[Demolishor (Armada)|Demolishor]] and [[Cyclonus (Armada)|Cyclonus]] running and firing.
: ''Toy segment:'' Kids play with the toys in a snowy diorama environment.
: ''Kidmation:'' The large-mouthed kids yet again, with different toys.
:* '''Laserbeak, Hot Shot, Demolishor''' [http://www.youtube.com/watch?v=3BXd6S3c_F4] - Edited down from previous commercial.


* '''Series premiere promo''' [http://www.youtube.com/watch?v=ISNz2im27U8]

: ''Animation:'' Various excerpts from the first three episodes of ''Armada''.
: ''Narration:'' [[Peter Cullen]]
: ''Notes:'' ''Armada's'' first three episodes were combined into a mini-movie for its premiere on [[Toonami]]. 
: ''Transformers: Armada. Friday at 4. Much more than meets the eye.''
:* '''Series premiere promo''' [http://www.youtube.com/watch?v=qkvh54rWdE8] - An edited down version of the previous commercial.


* '''''Armada'' marathon''' [http://www.youtube.com/watch?v=6ogcXC0zzdk]

: ''Animation:'' Various cartoon excerpts, plus a brief CGI scene of TOM 2.0.
: ''Narration:'' TOM 2.0 ([[Steve Blum]])
: ''Everyone loves transforming robots, but sometimes twenty-two minutes isn't enough. We're here for ya.''

===2003===
[[Image:Jetfire_Galvatron_Optimus_Scavenger_Commercial_.jpg|right|200px|thumb|The Decepticon menace.]]
* '''Galvatron, Scavenger, Jetfire, Optimus Prime''' [http://www.youtube.com/watch?v=JXo2meF9hIo]

: ''Narration:'' Even Keel
: ''Animation:'' Cartoon [[stock footage]] of Optimus Prime
: ''Toy segment:'' In what looks like a [[wikipedia:Santiago_Calatrava|Santiago Calatrava]] building, Scavenger takes on Galvatron; Jetfire and Prime combine to counterattack.
: ''Kidmation:'' Two kids stand with their toys, back-to-back as if to make a final stand, while mouthing along with "robots in disguise!"


* '''Blurr, Sideways, Thrust, Sideswipe''' [http://www.youtube.com/watch?v=G0gxqH7cXJY]

: ''Narration:'' Even Keel
: ''Toy segment:'' Kids play with the toys in some kind of modernist corporate office setting.
: ''Kidmation:'' Back-to-back for the final stand again, this time against the corporate office's windows.
: ''Another battle for ultimate control!'' "Blurr attacks!"  ''And Sideways betrays.''
: ''Notes:'' This commercial revealed Sideways to be a traitor long before the TV series did, spoiling the surprise for many fans.


[[Image:Unicron_Commercial.jpg|right|200px|thumb|Johnny didn't do so well on his science project this year.]]
* '''Unicron''' [http://www.youtube.com/watch?v=ooWCY1BubSg]

: ''Animation:'' Excerpt from ''[[The Transformers: The Movie]]'' of [[Unicron]] slamming his hand down on [[Cybertron (planet)|Cybertron]]'s surface, accompanied by a newly recorded voice-over proclaiming "The universe is mine!". Also has an excerpt of Optimus Prime stock footage with Optimus telling Unicron to "fight someone your own size."
: ''Narration:'' Even Keel
: ''Toy segment:'' A kid plays with the toys, first in front of a projected space background, then in something resembling an empty warehouse.  
: "Obviously, Optimus Prime, that would not be you!"
:* '''Unicron''' [http://adland.tv/commercials/transformers-armada-unicron-battles-devours-entire-worlds-2003-015] — Edited down from the previous commercial.

===2004===
* '''[[Transformers (PS2)|Playstation 2 Armada game]] commercial''' [http://www.youtube.com/watch?v=tWQVSAZTS-E]

: Starscream: "There's no ''escape''.  Soundtrack is "Wishbone" by the band [[Dropbox]], who are actually shown rocking out between excerpts of game footage. 
: ''The ultimate conflict begins.''


* '''Playstation 2 Armada game trailer 1''' [http://www.gametrailers.com/video/trailer-1-transformers/4086]
: Idyllic scenes of nature on earth are followed by scenes of the Decepticon army mobilizing with an epic choral tune playing the background. The mood shifts as scenes of the Autobots taking action are accompanied by a rock version of the Generation 1 [[theme song|theme]].
: ''Notes:'' The "Transformers, robots in disguise" clip used in the rock rendition of the theme seems to be taken from the original G1 Season 1 theme song. This trailer is composed mostly of actual gameplay footage with a smattering of cut scene footage thrown in.
: ''Earth is not going to war. War is coming to Earth.''


* '''Playstation 2 Armada game trailer 2''' [http://www.gametrailers.com/video/trailer-2-transformers/4087]
: Scenes of nature are followed by the Decpticons' arrival and subsequent battles with the Autobots.
: ''The ultimate conflict begins.''

==Energon==
===2004===
[[Image:Energon_Optimus_and_Scorponok_Commercial.jpg|right|200px|thumb|Energon Unicron? Where you been!?]]
* '''Scorponok and Optimus Prime''' [http://www.youtube.com/watch?v=bfT_Z-rZ9mU]

: ''Narration:'' [[Even Keel]], with the cartoon's theme music.
: ''Toy segment:'' Kids playing with the toys in what looks like a basement or maybe a warehouse.
: ''Notes:'' Energon [[Unicron]] appears in the static shot of the toys at the end, as well as in the background of some of the other toy scenes. This suggests that a longer version of the commercial, which would feature Energon Unicron along with the other two toys, exists.
: ''Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.''


* '''Shockblast, Energon Ironhide, Jetfire''' [http://adland.tv/commercials/hasbro-transformers-energon-2-2004-015-usa]

: ''Narration:'' Even Keel, with the cartoon's theme music.
: ''Toy segment:'' Kids play with the toys on a tabletop.
: ''Shockblast is on the hunt but Powerlinx Jetfire prepares for attack.''


* '''Starscream, Terrorcons, Deluxe Autobots''' [http://www.youtube.com/watch?v=7PYvg9YbVtg]

: ''Narration:'' Even Keel. 
: ''Toy segment:'' Various kids on viewscreens are rotoscoped into the frame like members of some sinister corporation's executive board.
: ''Kidmation:'' The three kids drop separately into the rotoscope and mouth along to the song while holding up Hot Shot [[Powerlinx|powerlinxed]] with [[Rodimus (Energon)|Rodimus]], [[Starscream (Armada)|Starscream]] and [[Inferno (Energon)|Inferno]] powerlinxed with [[Prowl (Energon)|Prowl]].
: ''Decepticons attack with Hyper Power.''
:* '''Starscream, Terrorcons, Deluxe Autobots''' [http://adland.tv/commercials/hasbro-transformers-energon-2004-015-usa] — Edited down from the previous commercial.


[[Image:Energon_Omega_Supreme_and_Megatron_Commercial.jpg|right|200px|thumb]]
* '''Omega Supreme and Megatron''' [http://www.youtube.com/watch?v=uePLyCXTU-s]

: ''Animation:'' Cartoon excerpt: [[Omega Supreme (Energon)|Omega Supreme]] spins around in space.
: ''Narration:'' Even Keel
: ''Kidmation:'' Two serious-faced kids on a split screen hold up Omega and [[Megatron (Armada)|Megatron]], while mouthing along with the hard rock [[theme song]].
: "Your weapons are ''useless'' against <s>Prince of Space</s> ''him!''"


* '''''Energon'' marathon''' [http://www.youtube.com/watch?v=qT-n0ojw_yY]

: ''Animation:'' Various cartoon excerpts and a brief CGI scene featuring TOM 3.0.
: ''Narration:'' TOM 3.0 ([[Steve Blum]])
: ''Next Friday, the battle to control the Earth's supply of Energon is raging so hard, we're giving Optimus and the gang some extra airtime.''

===2005===

* '''Air Team and Optimus Prime''' [http://www.youtube.com/watch?v=ddVPMX0Cy54]

: ''Animation:'' Cartoon excerpts: Optimus Prime forms his super mode; The Air Team forms [[Superion Maximus]], then attacks [[Constructicon Maximus]] and [[Bruticus Maximus (Energon)|Bruticus Maximus]].
: ''Narration:'' [[Dramatic Guy]]
: ''Toy segment:'' Various shots of the toys in their robot modes.
: ''Notes:'' This commercial appears to represent an alternate continuity. Optimus Prime is implied to have created either combiners in general or just the Air Team in particular.
: ''Transformers: Energon. You can join the Powerlinx Battles.''


===2009===

* '''VHS & DVD trailer''' [http://www.youtube.com/watch?v=hj0itBxyqhw]

: ''Animation:'' Excerpts from ''[[Transformers: Energon (cartoon)|Transformers: Energon]]''.
: ''Narration:'' [[Jim Cummings]]
: ''Notes:'' Promotes the videos [[Paramount Pictures|"The Battle for Energon" and "The Return of Megatron"]].

{{-}}

==Cybertron==
===2005===
[[Image:Cybertron Large Figures Commercial.jpg|right|170px|thumb|And you thought Sari's [[AllSpark Key]] was impressive.]]
* '''Optimus Prime, Megatron, Starscream''' [http://www.youtube.com/watch?v=OeuBAMhs_uc]

: ''Narration:'' Dramatic Guy
: ''Live-action segment:'' A kid runs down a laser-lit passageway with a frisbee-sized Cyber Planet Key, which he uses to unlock a giant door, which open to reveal a giant CG ''Cybertron'' Optimus Prime!  
: ''Toy segment:'' [[Optimus Prime (Armada)|Optimus Prime]] uses his [[Cyber Key]] Power to take down Megatron, but the giant [[Starscream (Armada)|Starscream]] has his own Cyber Key!
:''You can go to Transformers.com!  Ask your parents first.''
:* '''Starscream''' [http://www.youtube.com/watch?v=AHjjDI-PGTo] - Edited down from previous commercial, with new narration focusing solely on Starscream.


*'''''Cybertron'' on Toonami''' [http://www.youtube.com/watch?v=bcTZiJhA17w]

: ''Animation:'' Various cartoon excerpts and a CGI scene of a Clyde explorer robot spray painting the ''Cybertron'' logo and airtime on a wall.
: ''Narration:'' TOM 3.0 ([[Steve Blum]])
: ''Transformers: Cybertron. New episodes Saturdays at seven. Unlock the power.''


*'''''Cybertron'' on the Kids' WB Aftertoons Show''' [http://www.youtube.com/watch?v=V0BMiHDdaE0]

: ''Animation:'' Various cartoon excerpts, the Kids' WB rendering of the Warner Brothers' studio lot.
: ''Narration:'' [[Mr. Action]]
: ''Re-energize your weekdays with Transformers: Cybertron.''

===2006===
[[Image:CybAd DarkcrumplezoneEvacDownshift.jpg|right|170px|thumb|Somehow more exciting than the tv show.]]
*'''Crumplezone, Downshift, Evac''' [http://www.youtube.com/watch?v=PDjPB6tVX2o]

: ''Narration:'' Dramatic Guy
: ''Toy segment:'' A whole little plot plays out in an impressive-looking diorama environment. [[Crumplezone (Cybertron)|Dark Crumplezone]] steals a silver-bordered [[Earth]] Cyber Key! He transforms into vehicle mode, uses the Cyber Key Power and races off with the heroic Autobots [[Downshift (Energon)|Downshift]] and [[Evac (Cybertron)|Evac]] in hot pursuit! Oh noes! Crumplezone shoves Downshift off the cliff-edge road they are racing on. Downshift is transformed and grabs Evac's rescue rope, then blasts Crumplezone into oblivion. The Key is saved!
: ''Notes:'' Oddly, and in contrast to previous commercials, [[Paul Oakenfold]]'s ''Cybertron'' [[theme song]] is not used. Instead, an alternate theme rendition is featured.
:''Ask your parents to take you to Transformers.com!''

===2007===
*'''''Cybertron'' marathon''' [http://www.youtube.com/watch?v=HlVrdt4R2pU]

: ''Animation:'' Various cartoon excerpts.
: ''Narration:'' Peter Cullen
: ''All set to transform this summer? Well Toonami's got just the thing for you!''
:* '''''Cybertron'' marathon''' [http://www.youtube.com/watch?v=Y8wsHkWrTns] - An edited down version of the previous commercial.


*'''Sneak peak after the ''Cybertron'' marathon''' [http://www.youtube.com/watch?v=Vook0TzQ20A]

: ''Animation:'' Various Cybertron excerpts.
: ''Narration:'' Peter Cullen
: ''Notes:'' This spot promoted a sneak preview of ''[[Transformers (film)|Transformers]]'' that aired after a Saturday marathon of Transformers: Cybertron. Features several scenes from the movie, all of which were frequently used in promo spots.
: ''This Saturday night, we're showing you a bright and shiny sneak peak at the new Transformers movie after the Transformers: Cybertron marathon. How's nineish for you?''

==Star Wars Transformers==
===2006===
[[Image:SW_Transformers_Commercial.jpg|right|200px|thumb|]]
* '''Darth Vader and Obi-Wan Kenobi''' [http://www.youtube.com/watch?v=ZwWHqkWJ1No]

: ''Narration:'' 2006-2007 Guy.
: ''Toy segment:'' Two kids, one dressed as a [[Sith]] Lord and the other a [[Jedi]] Knight, play with their respective toys. 
: ''Notes:'' Features excerpts of [[Darth Vader]] from Episode IV: A New Hope and Episode V: The Empire Strikes Back.
:''NEW! Star Wars Transformers. Mech mode or vehicle mode. The battle for the universe rages on!''


[[Image:SWTF Millennium Falcon Commercial.jpg|right|200px|thumb|Time to pull the wishbone!]]
* '''Millennium Falcon and Boba Fett''' [http://www.youtube.com/watch?v=HrbwqLTmuRA]

: ''Narration:'' 2006-2007 Guy.
: ''Toy segment:'' Two unseen individuals demonstrate the play features of the toys in front of a "Death Star interior" background.
: ''Notes:'' Features excerpts of [[Han Solo]] and [[Chewbacca]] in the [[Millennium Falcon]] from Episode IV: A New Hope and Episode V: The Empire Strikes Back.


===2007===
[[Image:SWTF Death Star Commercial.jpg|right|200px|thumb]]
* '''Death Star''' [http://www.youtube.com/watch?v=yr5UtgsUK9Y]

: ''Narration:'' 2006-2007 Guy.
: ''Toy segment:'' An unseen individual demonstrates the toy's features in front of a space background.
: ''Notes:'' Features an excerpt of the Death Star destroying Alderan from Episode IV: A New Hope.
: ''Now you can control the most devastating power in the galaxy.''
{{-}}

==Attacktix==
===2006===
[[Image:Attacktix_Commercial.jpg|right|200px|thumb|I don't know. I think Prime could take him.]]
* '''Attacktix Intergalactic Showdown''' [http://www.youtube.com/watch?v=oe9LDLUdJq8]

:''Narration:'' 2006-2007 Guy
:''Toy segment:'' Group of kids battle with Star Wars and Transformers [[Attacktix]] figures upon a table top.
:"Optimus Prime beat Darth Vader? No. Way." ''Find out with Attacktix.''
:* '''Attacktix Intergalactic Showdown''' [http://adland.tv/commercials/hasbro-attacktix-battle-figure-game-star-wars-transformers-2006-15-us] - Same as the previous commercial but with different toy footage, after the [[Megatron (Armada)|''Cybertron'' Megatron]]/Darth Vader split screen, featuring [[Boba Fett]], [[wikia:wookie:AT-RT|AT-RT]] and [[Omega Sentinel (Energon)|Omega Sentinel]].
{{-}}

==Transformers (2007) ==
{{main|Commercial/Transformers (2007)}}

==Animated==
===2007===
*'''''Transform and Roll Out'' premiere''' [http://www.youtube.com/watch?v=lYKMMX2gFLg]

: ''Animation:'' Excerpts from [[Transform and Roll Out]].
: ''Narration:'' Peter Cullen
: ''Bumblebee. Optimus Prime. Megatron. And more, like you've never seen them before!''


*'''Series premiere promo''' [http://www.youtube.com/watch?v=otoaW8qc4ls]

: ''Animation:'' Excerpts from [[Transform and Roll Out]], [[The Thrill of the Hunt]], and [[Along Came a Spider]].
: ''Narration:'' Peter Cullen
: ''The Transformers are getting their own brand new series.''


===2008===
* '''YTV promo''' [http://www.youtube.com/watch?v=MfSaBAIKXCY]
: ''Animation:'' Scenes of the [[Elite Guard]] arriving on Earth, [[Carmine Fanzone|Captain Fanzone]] standing by [[Optimus Prime (Animated)|Optimus Prime]], [[Sentinel Prime (Animated)|Sentinel Prime]] shaking the hand of [[Augustus Edsel]], and Sentinel as just a head.
: ''Narration:'' [[YTV announcer]] (as Sentinel Prime)
: ''Notes:'' The animation is resoundtracked with comedic background music and new narration from Sentinel Prime introducing himself to Captain Fanzone and explaining why it has to be robots.


* '''YTV promo 2''' [http://www.youtube.com/watch?v=eUMBDhJka84]
: ''Animation:'' Excerpts of [[Jazz (Animated)|Jazz]] swinging his nunchucks, [[Megatron (Animated)|Megatron]], [[Wreck-Gar (Animated)|Wreck-Gar]] & [[Lugnut (Animated)|Lugnut]], [[Sari Sumdac|Sari]] & [[Bumblebee (Animated)|Bumblebee]] playing video games, Optimus Prime being sprayed in the face by water, Optimus Prime laughing at body-less Sentinel Prime, Bumblebee tapping his foot, Sentinel shaking the mayor's hand, Sari sneezing from a cold, [[Prowl (Animated)|Prowl]] and Bumblebee yelling "space barnacles!" and Jazz recoiling in fear from Sari.
: ''Narration:'' YTV announcer
: ''Notes:'' The narrator talks about all the ways humans and Transformers are alike, using the animation as examples.


[[Image:Toycommercial-Animated01.jpg|right|thumb|Bulkhead isn't small!  He's just faaaar away.]]
*'''Wave 1 & 2 Voyagers and Deluxes''' [http://www.youtube.com/watch?v=Ch_DqDKJ_lw]
:''Animation:'' Cartoon excerpt of [[Starscream (Animated)|Starscream]] swooping down and firing.
:''Narration:'' [[Dynamic!]]
:''Toy Segment:'' The evil Starscream prepares to attack, with the evil Decepticons [[Blackarachnia (Animated)|Blackarachnia]] and... [[Lockdown (Animated)|Lockdown]]? Luckily, [[Optimus Prime (Animated)|Optimus Prime]], [[Bumblebee (Animated)|Bumblebee]], [[Prowl (Animated)|Prowl]], and [[Bulkhead (Animated)|Bulkhead]] are there to save the day. Notice how Bulkhead is SHORTER than 'Bee.
:''Notes:'' Has an end tag advertising the 'Battle Begins' Optimus Prime/Megatron two-pack.
:* '''Wave 1 & 2 Voyagers and Deluxes''' [http://www.youtube.com/watch?v=wcMYrWeREaQ] - Edited down from the previous commercial.


* '''Leader Megatron and Rollout Command Optimus Prime''' [http://www.youtube.com/watch?v=i9lGLKEO_Kk]
:''Animation:'' None.
:''Narration:'' Dynamic!
:''Toy Segment:'' Optimus Prime races through a city diorama to meet [[Megatron (Animated)|Megatron]] and show off his "amazing auto-spin technology!" gimmick.


* '''[[McDonald's]] Happy Meal toys''' [http://www.youtube.com/watch?v=iX4XTXyVW3M] (Partial)
:Kids play with [[List_of_Transformers_restaurant_promotions|Animated Happy Meal Toys]] inside a giant, Happy Meal Box-shaped Spaceship. Inexplicably, MOVIE Optimus Prime appears in the background. 


*'''[[Transformers Animated: The Game]]''' [http://www.youtube.com/watch?v=HYF8da0kEUs]
:Various excerpts of gameplay and animation from the game are shown, interspersed with text narration and voice over clips from Megatron, Bumblebee, Optimus Prime, and Prowl. 
:''In this time of war, victory...depends on teamwork.'' 

===2009===
*'''''TransWarped'' premiere''' [http://www.youtube.com/watch?v=kNslpFyD0Ag]

: ''Animation:'' Excerpts from [[TransWarped]]
: ''Narration:'' [[Saturday Crush Zone]]
: ''You'll get more than one episode can hold. More than you bargained for. And more than meets the eye.''


* '''Jetstorm and Jetfire'''

:''Animation:'' None.
:''Narration:'' Unknown.
:''Toy Segment:''

==Revenge of the Fallen==
{{main|Commercial/Revenge of the Fallen}}

==War for Cybertron==
===2009===
[[Image:WFC One Shall Stand Trailer.jpg|right|300px|thumb|IT'S MECHAGODZILLA, AND HE'S GOT....glowing chest lights?]]
* '''Teaser Trailer''' [http://v.wordpress.com/wp-content/plugins/video/flvplayer.swf?ver=1.11&guid=kV2PWlEi]
: A brief trailer showing a transmission from Cybertron before first contact with Earth. [[Optimus Prime (WFC)|Optimus Prime]] speeds into battle, transforms in mid-air and charges with his fellow Autobots - slicing a Decepticon in half - and stopping as [[Omega Supreme (WFC)|Omega Supreme]] launches his energy weapon.


* '''One Shall Stand Trailer''' [http://www.gametrailers.com/video/one-shall-transformers-war/60792]

: Optimus Prime tells the story of the Transformers' war on [[Cybertron (planet)|Cybertron]] while a battle takes place between the opposing sides. He then comes to the rescue of a group of Autobots under attack by [[Skywarp (WFC)|Skywarp]]. Prime laments the war while [[Megatron (WFC)|Megatron]] feels the war is necessary. Their discussion of the war continues as individuals on both sides continue to fight. Eventually, the two factions form unified fronts and charge towards each other. The trailer ends just as Prime and Megatron start to clash.
:''Notes:'' Narrated by [[Peter Cullen]] as Optimus Prime. The battle depicted in this trailer is the one shown in the transmission from the teaser trailer.
: "One shall stand." "One shall fall."


[[Image:WFC Gamplay Reveal Trailer.jpg|right|300px|thumb|The Axeman Cometh.]]
* '''Gameplay Reveal Trailer''' [http://pc.ign.com/dor/objects/54828/transformers-war-for-cybertron/videos/transformwfc_trl_gameplay_revtrailer_22610.html]

: Optimus Prime tells us that Cybertron has never seen war until now and declares that the Autobots must stand as one against the Decepticon army.
: ''Experience the beginning. Fight to the end.''


* '''Multiplayer Character Trailer''' [http://pc.ign.com/dor/objects/54828/transformers-war-for-cybertron/videos/transformerswfc_trl_multiplayerdebut_4710.html]

: The ability to create a custom multiplayer character and battles featuring such characters are heavily featured amongst other multiplayer footage.  
: ''Become. The Ultimate. Weapon.''


* '''Multiplayer Overview Trailer''' [http://www.gamespot.com/ps3/action/transformerswarforcybertron/video/6261305]

: The game's various multiplayer modes are demonstrated as Optimus Prime names each one of them.
: ''Wage war online. Become the ultimate weapon.''


* '''E3 2010 Trailer''' [http://pc.ign.com/dor/objects/54828/transformers-war-for-cybertron/videos/e32010_transformerswfc_trl_e3trailer_60410.html]
: Various game scenes are shown as Optimus Prime and Megatron argue over whether the Autobots should leave Cybertron or stay and fight.
: ''Fight to the end. In the war. That started it all. Become the ultimate weapon.''


[[Image:WFC Gamestop Commercial.jpg|right|300px|thumb|''So I walked in the room, held mah '''BOOMBOX''' high,<br>And what happened next will blow your mind!'']]
* '''Gamestop Exclusive TV spot''' [http://www.youtube.com/watch?v=HtyYt7oRMhs]

: [[Shockwave (WFC)|Shockwave]] arrives to the location of Megatron, [[Soundwave (WFC)|Soundwave]] and [[Starscream (WFC)|Starscream]] prompting Megatron to take off and leave Shockwave in charge. Pleased by Megatron's decision, Shockwave takes this opportunity to order Soundwave to transform into boombox mode and play music for him to shoot Autobots by. His choice of song? "[[The Touch]]"! Starscream is not enthused by this and asks "Why this song?". Shockwave replies that when Starscream's hit percentage exceeds Shockwave's then he can choose the soundtrack.
: ''Notes:'' Shockwave's Autobot blasting is ''in time'' to the song! Shockwave's voice is provided once again by [[Corey Burton]].
{{-}}

==2010 Transformers toyline==
===2010===
[[Image:PCC commercial.jpg|right|250px|thumb|It's time to duel!]]
* '''[[Power Core Combiners]]''' [http://www.youtube.com/watch?v=vxLrS3XwIaA]
: ''Narration:'' [[2006-2007 Guy]]
: ''Toy Segment:'' [[Huffer (PCC)|Huffer]] and [[Smolder]] seem to fly by buildings in robot mode while side-by-side in their own camera shots. Then Skyburst flies to his drones before transforming, first to robot mode and then to combiner torso mode, in order to demonstrate [[Power Core Combination]]. Bombshock combines with his drones and other Power Core Combiners are shown in their combined forms.
: ''Power Core technology lets a commander lead his Power Core drones OR combine forces with them to create a Bigger, BADder, BOT!''


* '''Leader Starscream and Optimus Prime''' [http://www.youtube.com/watch?v=eQ1I2qEIZKA] (15 sec.) / [http://www.youtube.com/watch?v=wKHK2v8_9TQ] (21 sec, Chinese language)
: ''Narration:'' 2006-2007 Guy
: ''Toy Segment:'' [[Starscream (Movie)|Starscream]] is located and hunted down by [[Optimus Prime (Movie)|Optimus Prime]], [[Bumblebee (Movie)|Bumblebee]] and [[Sideswipe (Movie)|Sideswipe]].
: ''Notes:'' The toy segment is followed by a plug for the [[Hunt for the Decepticons]] online game.


* '''Battle Ops Bumblebee''' [http://www.youtube.com/watch?v=QKRJXqzN6yc]
: ''Animation:'' Bumblebee flipping his mask down and looking at the camera for the introduction, Bumblebee continuing to look at the camera for the end.
: ''Narration:'' 2006-2007 Guy
: ''Toy Segment:'' A four-way split screen shows clips of Bumblebee in all four of his modes, with one mode per quadrant. The quadrants then pull to the exterior to reveal a full size clip of his Guardian vehicle mode, followed by his Battle vehicle mode as the narrator begins to describe the four modes. He continues as a pair of hands transforms Bumblebee to his two robots modes and demonstrates the electronics for both modes.
:* '''Battle Ops Bumblebee''' [http://www.youtube.com/watch?v=n94lcULZGGU] - An edited down version of the previous commercial.


[[Image:2010 McDonalds Commercial.jpg|right|250px|thumb|]]
* '''McDonald's Happy Meal''' [http://www.youtube.com/watch?v=2NETH0bv_FY]
: Three kids, one has curly hair, one has long hair and one has short hair, sit at a kitchen table eating their [[McDonald's]] Transformers Happy Meals. The curly-haired kid gets up to leave and declares "Bumblebee is gonna guard my McNuggets. If you take anything, he'll blast you back to Cybertron!". His friends call his bluff and, much to their surprise, find themselves floating in space.


* '''Reveal the Shield''' [http://www.youtube.com/watch?v=2ImjgEnXV8s]
: ''Narration:'' Unknown.
: ''Toy segment:'' [[Cyclonus (G1)|Cyclonus]], [[Lugnut (TF 2010)|Lugnut]] and [[Hot Rod (G1)|Rodimus]] strike dynamic poses in a poorly lit area resembling spaceship wreckage while the narrator provides the backstory. The spot ends with Rodimus, [[Grapple (G1)|Solar Storm Grappel]] and [[Jazz (G1)|Autobot Jazz]] stare down Cyclonus, Lugnut, ...and [[Tracks (G1)|Turbo Tracks]]? This must be [[Total War!|total war]].
:''Notes:'' To be fair, Tracks being with the Decepticons does play into the whole unknown allegiance gimmick. 
: ''But whose side are they on?''

== Speed Stars ==
[[Image:Stealth Force Prime Ad.jpg|right|250px|thumb]]
* '''Stealth Force Optimus Prime''' [http://www.youtube.com/watch?v=HufDT8lmUX8]
: ''Animation:'' Optimus Prime driving out from behind the [[Speed Stars]] logo.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' Optimus Prime patrols a city street in Stealth Mode before switching Battle Mode to take on Megatron. He is then joined as he speeds down the street by Bumblebee and [[Inferno (G1)|Inferno]].


* '''Bumblebee Track Set''' [http://www.youtube.com/watch?v=yvZT7CngRJk]
: ''Narration:'' Dynamic!
: ''Toy Segment:'' A kid plays with Bumblebee, having him zoom along his track set on a mission with an undisclosed purpose.
: ''Notes:'' A clip from ''[[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]]'' of Optimus Prime decking Megatron is used to help highlight the set's smashable Megatron figure.


==Prime==
{{main|Commercial/Prime}}

==Dark of the Moon==
{{main|Commercial/Dark of the Moon}}

==Kre-O==
* '''KRE-O TRANSFORMERS teaser trailer''' [http://www.youtube.com/watch?feature=player_embedded&v=PcsNMTqpBAE]
:Uploaded [[June 30]], [[2011]]. CG Kre-O Transformers duke it out. ''They came to our world... [[Commercial/Transformers (2007)|most have come to destroy us... some have come to protect us...]] and now there's a whole new way to battle, because the Transformers have never been built like this.'' ''The Transformers world has never been bigger.'' [[Bumblebee (Kre-O)|Bumblebee]]: "Never been smaller either."
: ''Notes:'' Bumblebee's voice is not provided by [[Dan Gilvezan|any]] [[Mark Ryan|of]] [[Bumper Robinson|his]] [[Johnny Yong Bosch|other]] [[Nicole Dubuc|voice]] [[Will Friedle|actors]]. In fact it sounds similar to the voice [[wikipedia:Seth McFarlane|Seth McFarlane]] uses for [[wikipedia:Family Guy|Chris Griffin]]. 

* '''KRE-O TRANSFORMERS Online Exclusive''' [http://www.youtube.com/watch?v=PMYBJgfaAww&NR=1]
:Uploaded June 30, 2011. 
: ''Animation:'' [[Starscream (Kre-O)|Starscream]] and [[Megatron (Kre-O)|Megatron]] battle [[Optimus Prime (Kre-O)|Optimus Prime]], [[Ratchet (Kre-O)|Ratchet]] and Bumblebee in the desert. The action scenes have scenes of the Bumblebee KREO set building itself interspersed between them. ''[The action builds when you build!]''

* '''"Battle for Energon" building set''' [http://www.youtube.com/watch?v=Qu2nadv4DQ8&feature=share&list=UUDtYGb16ru5UWC78xaaO34A]
:Uploaded [[October 30]], [[2012]]. 
: ''Animation:'' [[Tank Driver]] steals a shard of [[Dark Energon]] being held inside a bank. He is chased out by [[Security Officer]] and runs into the foot of Megatron, knocking him onto his back. Megatron grabs the Dark Energon shard, but Tank Driver hangs on, even with energy beginning to radiate from the crystal. Megatron gets decked by Optimus Prime. Somewhere else in the city, Optimus Prime speeds through an intersection and carelessly rams Megatron in his tank mode while a [[human]] watches from the nearby sidewalk. The collision results in an explosion which forces the human to flee from projectile debris. Optimus and Megatron then duke it out in robot mode, with humans fleeing the scene. A kick to Megatron's face allows Prime to recover the dark energon.
: ''Toy segment:'' Sped up footage of the Prime and Megatron sets being built into robot form, torn down and then rebuilt into their vehicle forms. 

* '''KRE-O Transformers Micro Changers and Combiners Construction Sets''' [http://www.youtube.com/watch?v=Zh_4xY_UTS8&feature=share&list=UUDtYGb16ru5UWC78xaaO34A]
:Uploaded [[March 19]], [[2013]]. 
: ''Animation:'' A huge Kreon battle takes place on a lightly forested field. [[Springer (Kre-O)|Springer]] takes down [[Ripclaw (Kre-O)|Ripclaw]]. [[Silverbolt (Kre-O)|Sliverbolt]] pounds [[Swindle (Kre-O)|Swindle]] into parts, then blasts [[Headlock]]. This happens just before [[Singe (Kre-O)|Singe]] drives up, then transforms and leaps into a corkscrew spin, ending with a missile blast. Someone with a high pitched voice: (in dismay) "No, they're combining!" The Combaticons and Predacons combine. A blue generic, Springer, [[Warpath (Kre-O)|Warpath]] and Singe are chased by [[Predaking (Kre-O Decepticon)|Predaking]] and [[Bruticus (Kre-O)|Bruticus]]. This causes the generic and Warpath to run into each other and Silverbolt, of all bots, to complain that the combiners are showoffs. Ripclaw torches Springer's backside.
: ''Toy segment:'' A pan through half of the Wave 1 Microchangers plus Silverbolt and [[Firestrike (Kre-O)|Firestrike]]. Fast motion transformation of Singe, Springer, [[Bludgeon (Kre-O)|Bludgeon]] and [[Airachnid (Kre-O)|Airachnid]] to vehicle mode. Fast motion combination of the Predacons and Combaticons into Predaking and Bruticus, respectively. A pan through various Preview Wave, Wave 1, and Combiner Microchangers.
: ''Notes:'' Silverbolt is not voiced by [[Charlie Adler]]. Involved in the mega battle scene are a number of duplicates, presumably due to the cost of working up a whole bunch of different CGI models. The scene includes two each of [[Spinister (Kre-O)|Spinister]], [[Torox]] and Headlock, three each of Ripclaw (one without wings), Springer, and [[Brawl (Kre-O)|Brawl]], four [[Divebomb (Kre-O)|Divebomb]]s, ''five'' Warpaths and '''''six''''' each of Silverbolt and Singe. Know that, surprisingly, there's only one [[Razorclaw (Kre-O)|Razorclaw]]. 
:* '''KRE-O Transformers Micro Changers Combiners Construction Sets''' [http://www.youtube.com/watch?v=fayfPfIb5Kk&feature=share&list=UUDtYGb16ru5UWC78xaaO34A]
::Uploaded March 19, 2013. An edited down version of the Micro Changers and Combiners ad.


==Rescue Bots==
* '''Rescue Bots Online Exclusive''' [http://www.youtube.com/watch?v=1RXpHdIoJFo]
:Uploaded August 2011. The narrator introduces the concept of the Rescue Bots while a young boy plays with the toys and demonstrates their features.
:"''Playskool Heroes brings the excitement of big boy brands to little boy hands with the all new Transformers Rescue Bots.''"


* '''Sneak Preview''' [http://www.youtube.com/watch?v=jUuLIPROmBE]
: ''Saturday!'' "Follow these coordinates." ''The Hub transforms your morning with an all-new sneak peak.'' "Robots! Transform!" ''New Autobots...'' "Happy to join the battle sir." ''...new adventures...brand new series.'' "Less talk, more action." ''Be the first to catch the hour long Hub sneak peak.'' "Thought you'd never ask." ''Transformers: Rescue Bots. Saturday starting at noon Eastern, 9AM Pacific. Only on the Hub.'' "Roll to the rescue!"


* '''Rescue Bots toys''' [http://www.youtube.com/watch?v=JL9M-l6SExs]
: ''Animation:'' CGI Optimus Prime, [[Bumblebee (WFC)|Bumblebee]], [[Heatwave (RB)|Heatwave]], [[Chase (RB)|Chase]], [[Blades (RB)|Blades]], and [[Boulder]] come running (or flying) out of [[Fire Station Prime]]. Prime, Bumblebee and Chase watch as Heatwave puts out a fire. The whole group gets into a heroic V-formation.
: ''Toy segment:'' A pan over of Fire Station Prime, Optimus Prime, Bee, Boulder, and Blades. Close up of two sets of hands transforming Chase and Heatwave to robot mode simultaneously. [[Cody Burns]] is placed into Heatwave and driven out of Fire Station Prime. Fire Station Prime is transformed. Heatwave is transformed to robot mode again. Fire Station Prime is transformed again. [[Jack Tracker]] rides the elevator with his jetpack. The Fire Station's water cannon is used to put out a fire. Cody Burns slides down the fire pole. Chase transforms to car mode.
: ''Notes:'' The narration of this ad consists of an unknown singer singing about the heroism of the Rescue Bots and what's going on in the toy and animation clips.
: "New from Transformers! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Fire station changes to Optimus Prime. Heatwave! Put out those fires crew. Rescue Bots ready any time. To put out fires and team up with youuuuuuuuuu! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Res-cue-Bots!" ''Heroes start here.''


* '''Mobile Headquarters''' [http://www.youtube.com/watch?v=hh84eeSmu70]
: ''Animation:'' The same clip of CGI Autobots getting into a V-formation as used in the previous commercial.
: ''Toy segment:'' The ladder of the headquarters is raised with Cody Burns in the basket. The vehicle is converted to base mode and Charlie is dropped into the passenger compartment of Optimus Prime. Prime rolls out from the headquarters.
: ''Notes:'' The narration is a song again with different words but the same tune.
: ''Trannnsformers: Rescue Bots, it's time to roll. Chase and Heatwave out on patrol. Open up headquarters, don't delay. Roll out with Optimus and save the daaay! Res-cue-Bots!''


* '''Energize figures''' [http://www.youtube.com/watch?v=hh84eeSmu70]
: ''Animation:'' Bumblebee and Heatwave race to the scene of a burning building and a road that's splitting apart. All the Autobots raise their Energize tools to the air; Bumbleebee uses his jackhammer to demolish rubble. Heatwave uses his "water" cannon to put out a fire.
: ''Narration:'' Unknown.
: ''Toy segment:'' Bee and Heatwave are pushed along, then Bee is transformed. Group shot of all the figures in robot mode. Bumblebee breaks through a wall in robot mode, then Boulder does the same in vehicle mode. Heatwave deals with a burning building. Two kids celebrate while all the figures stand in front of them.
: ''Notes:'' Sadly, there's no catchy tune this time.
: ''New tools, new rescues.''

== Bot Shots ==
=== 2012 ===
* '''Bot Shots Online Battle Game teaser trailer''' [http://www.youtube.com/watch?v=AhQEQOzEzps]
: A CGI [[Bumblebee (BS)|Bumblebee]] and [[Starscream (BS)|Starscream]] are used to explain the mechanics of the Bot Shots game. Each "x beats y" combination of attacks is shown followed by Bumblebee beating up Starscream with the winning attack. There is no narration in this trailer.
: [Small bots.] [Big attitude.]


* '''Bot Shots''' [http://www.youtube.com/watch?v=OCBARFhkDFI]
: ''Animation:'' CGI [[Optimus Prime (BS)|Optimus Prime]] and [[Megatron (BS)|Megatron]] collide in vehicle mode, then transform and battle. CGI Bumblebee and Starscream have their own confrontation. Bumblebee bursts through the end shot.
: ''Narration:'' Dynamic!
: ''Toy Segment:'' Two school lockers, with Autobot and Decepticon logos, shudder and shake. Two bookbags, that also have Autobot and Decepticons logos, bulge and glow with red and purple light. The lockers then glow and bulge themselves before a Bot Shot bursts  out of each one. Bot Shots break out of the bookbags too, shooting through several full bookshelves before colliding. The Bot Shots from the lockers collide in a hallway. The announcer then describes the Bot Shots while their features are demonstrated on a table...somewhere.

== Fall of Cybertron ==
* '''Teaser Trailer''' [http://www.youtube.com/watch?v=NhMsfJcQKSk]
: A series of black and white (with some red highlights) clips of Grimlock.


* '''Launch Trailer''' [http://www.youtube.com/watch?v=H7yibXofJoM]
: Cybertron has been ravaged by the war between the Autobots and Decepticons. Optimus Prime realizes the planet can no longer sustain them and that only one transport remains. Megatron places the blame for the current situation on Prime. Both sides make plans to journey to another planet. One, according to Shockwave, that is [[Earth|primitive but rich in raw energy]]. Grimlock disagrees with the idea of escaping to another planet, preferring to stand and fight. Metroplex heeds the call of the "Last Prime". 
: [The Fall Of Their World] [Is The Beginning Of Their Legend.]


* '''Commercial''' [http://www.youtube.com/watch?v=QFZrL0x63c8] (90 second) / [http://www.youtube.com/watch?v=baf0nYhmYgg] (30 second)
: Optimus Prime carries Bumblebee away from a battle. He stands over Bumblebee with Jazz and Ironhide, ready for a fight. Megatron stomps and smashes a generic Autobot. He commands the Combaticons to attack and they combine into Bruticus. Swoop and Slug transform and take off. They join the other Dinobots to take on Bruticus while Prime goes for Megatron. Megatron starts to gain the upper hand and goes for a killing blow. Before he can land it though, Prime calls upon Metroplex.
: [At The End Of Their World] [Their Last Stand Begins] [Experience The Battle] [That Changed Their Fate] [And Decided Our Future]


* '''Retro Optimus Prime trailer''' [http://www.youtube.com/watch?v=_PAhpielxDE]
: Starscream leads the Decepticons in an attack, only for G1 Optimus Prime to show up and [[The Touch|recreate a scene]] from [[The Transformers: The Movie]].


== Transformers: The Ride-3D ==
* '''Teaser trailer''' [http://www.youtube.com/watch?v=v-LE95WGDfc]
: After name checking the design team as the ones who brought you The Amazing Adventures of Spider-Man and King Kong 360 3-D, footage from the ride is shown. [[Evac (Ride)|Evac]] drives alongside a security fence before transforming and hopping over it. [[Megatron (Movie)|Megatron]] kicks [[Bumblebee (Movie)|Bumblebee]] in the back, knocking what looks like a canister out of Bee's hands and into Evac's. Megatron bursts out of a floor. [[Devastator (ROTF)|Devastator]] grasps at thin air while falling from a building. [[Laserbeak (DOTM)|Laserbeak]] drags...something through a floor of an office building. [[Optimus Prime (Movie)|Optimus Prime]] (speaking to the camera) congratulates some freedom fighters.
: ''Notes:'' Optimus Prime is not voiced by [[Peter Cullen]].
: [From the team that brought you The Amazing Adventures of Spider-Man] [King Kong 360 3-D] [And now] [Transformers The Ride-3D] [Ride it this May] "Well done, freedom fighters."


* '''Super Bowl XLVI Commercial''' [http://www.youtube.com/watch?v=KorOHqxYSuo]
: Aired [[February 5]], [[2012]]. We appear to return to the broadcast of Super Bowl XLVI only to have the feed interrupted by a message from Optimus Prime. "Humans, you are in grave danger. The Decepticons have taken over, we need your help-" He is blasted then shoved out of the way by Megatron who "finishes" Optimus Prime's thought: "earthlings, and soon you will all perish!" The feed goes out as on screen text instructs us to "Prepare for Battle" and the narrator tells us to ride the attraction at Universal Studios.
: ''Notes:'' Peter Cullen reprises his role as Optimus Prime while [[Frank Welker]] supplies the voice of Megatron.


* '''Commercial''' [http://www.youtube.com/watch?v=VfCsnAI4IyA](Hollywood May 25th)/[http://www.youtube.com/watch?v=Mu5i9YSH7VE](Orlando Now)
: A metal bar appears out of ice vapor. Megatron takes a swing at Optimus Prime and misses, slamming his fist into the ground. The metal bar rotates as more ice vapor eminates from the bar. Bumblebee rips a small Decepticon apart. A hand reaches for the metal bar. An unidentified arm ([[City of Steel|with the hand at the end of that arm holding a gun]]) moves towards [[Bonecrusher (Movie)|Bonecrusher]] and shoots him in the face. [[Grindor (ROTF)|Grindor]]? runs. The hand completes its grip on the bar. Two more hands grab the bar. Optimus Prime tries to restrain Megatron with a chain but Megs is able to fire his cannon at the camera anyway. The bar is revealed to be part of a theme park ride being held two men and a woman all wearing 3D glasses. Devastator sucks a car into his mouth. 
: [Prepare] [For The Greatest] [Battle] [You'll Ever] [Ride] [Transformers The Ride-3D] ''Transformers: The Ride. Ride it. At Universal Studios Hollywood.''
: ''Notes:'' This ad came with either "Ride it [Month] [Day]" or "Ride it now" and was used for both Universal Studios Hollywood and Universal Resort Orlando.


* '''Radio ad''' [http://www.youtube.com/watch?v=2-rOpJnxRHY]
: ''...for this, Universal Studios: Hollywood is offering their "Buy a day, get 2012 free" pass to the public for a limited time. You and your family can enjoy the park, or what remains of it, all year long for the price of one day. And experience your favorite rides again and again. Like the intense King Kong 360 3D and be able to return this May to live the exciting arrival of Transformers: The Ride - 3D. This offer ends April 29th, 2012 so we ask all civilians to hurry and purchase their annual pass today. This was an official message from the EDC, [[Earth Defense Command]] against the Decepticons. Black out dates and restrictions apply. Go to UniversalStudiosHollywood.com for details.''


* '''Universal Resort Orlando Trailer''' [http://www.youtube.com/watch?v=ZHpmcRxPpd0]  
: Optimus Prime delivers a warning about a Decepticon attack on Orlando and makes a plea for help from humankind, only to be interrupted by Megatron.
: "Humans, you are in grave danger. I, am Optimus Prime. I must warn you, that at this very moment the Decepticons are mobilizing to take over Orlando. Their plan is to destroy the human race. They will ravage your planet like they did our own, until it is consumed with death. But hope is not lost. We can rise against evil and defeat Megatron, but we cannot do it alone. Humans, we need your help to defend mankind ''before'' it is too late. Orlando, the time has come to prepare for battle-" "earthlings, and soon you will all perish."
: ''Notes:'' This is an extended and modified version of the message and interruption from the Super Bowl commercial. As such, [[Peter Cullen]] and [[Frank Welker]] voice Optimus Prime and Megatron respectively. The ride footage from the teaser trailer is tacked onto the end. 

[[Category:Commercials| ]]
[[Category:Toys]]