Rebranding - Revision history

AzimuthAcolyte: Lio Convoy -> Lio Convoy (BW) update

2026-03-30T01:57:24Z

Lio Convoy -> Lio Convoy (BW) update

← Older revision		Revision as of 01:57, 30 March 2026
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	*''Cybertron'' Deluxe Class [[Excellion (Cybertron)\|Excellion]], [[Thundercracker (Armada)\|Thundercracker]], [[Downshift (Energon)\|Downshift]] and [[Cannonball (Cybertron)\|Cannonball]] were re-released as Walmart exclusive ''Universe'' [[Black Friday (event)\|Black Friday]] two-packs dubbed "Opposites Attack" and "Search for the [[Barbarossa\|Pirate Moon]]".		*''Cybertron'' Deluxe Class [[Excellion (Cybertron)\|Excellion]], [[Thundercracker (Armada)\|Thundercracker]], [[Downshift (Energon)\|Downshift]] and [[Cannonball (Cybertron)\|Cannonball]] were re-released as Walmart exclusive ''Universe'' [[Black Friday (event)\|Black Friday]] two-packs dubbed "Opposites Attack" and "Search for the [[Barbarossa\|Pirate Moon]]".
	*The ''[[Transformers: Classics\|Classics]]'' "Ultimate Battle" two-pack with [[Optimus Prime (G1)/toys#Classics (2006)\|Optimus Prime]] and [[Megatron (G1)/toys#Classics (2006)\|Megatron]] was re-released under the original ''Universe'' logo, available from Dollar General, Big Lots and later also [[KB Toys]] stores. It was later re-released ''again'' in 2011 ''Transformers''-branded packaging, this time available from Dollar General and Big Bad Toy Store (and Canadian Tire in Canada).		*The ''[[Transformers: Classics\|Classics]]'' "Ultimate Battle" two-pack with [[Optimus Prime (G1)/toys#Classics (2006)\|Optimus Prime]] and [[Megatron (G1)/toys#Classics (2006)\|Megatron]] was re-released under the original ''Universe'' logo, available from Dollar General, Big Lots and later also [[KB Toys]] stores. It was later re-released ''again'' in 2011 ''Transformers''-branded packaging, this time available from Dollar General and Big Bad Toy Store (and Canadian Tire in Canada).
	*''[[Legends Class (2005)\|Legends of Cybertron]]'' [[Optimus Prime (Armada)/toys#Cybertron\|Optimus Prime]], [[Hot Shot (Armada)/toys#Cybertron\|Hot Shot]] and [[Soundwave (Cybertron)#toys\|Soundwave]] were re-released in ''[[Transformers: Classics\|Classics]]''-style packaging under the title ''Cybertron Collection''. (Also available was [[Lio Convoy\|Leo Prime]], who had previously been released as part of the regular ''Classics'' Legends Class line-up.)		*''[[Legends Class (2005)\|Legends of Cybertron]]'' [[Optimus Prime (Armada)/toys#Cybertron\|Optimus Prime]], [[Hot Shot (Armada)/toys#Cybertron\|Hot Shot]] and [[Soundwave (Cybertron)#toys\|Soundwave]] were re-released in ''[[Transformers: Classics\|Classics]]''-style packaging under the title ''Cybertron Collection''. (Also available was [[Lio Convoy (BW)\|Leo Prime]], who had previously been released as part of the regular ''Classics'' Legends Class line-up.)
	*The KB Toys exclusive ''[[The Transformers (toyline)\|Generation 1]]''-inspired [[Spychanger\|Spy Changer]] versions of [[Optimus Prime (G1)/toys\|Optimus Prime]], [[Jazz (G1)/toys\|Autobot Jazz]], [[Prowl (G1)/toys\|Prowl]], [[Hoist (G1)\|Hoist]], [[Wheeljack (G1)/toys\|Wheeljack]] and [[Bluestreak (G1)/toys\|Silverstreak]] were originally released in packaging simply sporting the title "Transformers" (in the same font style as the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']], ''Armada'', ''Energon'', ''Cybertron'', 2003 ''Universe'' and ''[[Transformers: Alternators\|Alternators]]'' titles), but were later re-released at "Dollar stores" in ''Universe'' packaging. A second [[wave]] of the ''Universe'' versions added rebranded versions of [[W.A.R.S.]], [[Ironhide (RID)\|Ironhide]] and [[Mirage (RID)\|Mirage]] from the second batch of KB Toys exclusive ''Robots in Disguise'' Spy Changers, with W.A.R.S. and Ironhide renamed into "[[Camshaft (G1)\|Autobot Camshaft]]" and "Hoist" (''again!''), respectively. Only [[Mirage (G1)\|Mirage]] retained his name.		*The KB Toys exclusive ''[[The Transformers (toyline)\|Generation 1]]''-inspired [[Spychanger\|Spy Changer]] versions of [[Optimus Prime (G1)/toys\|Optimus Prime]], [[Jazz (G1)/toys\|Autobot Jazz]], [[Prowl (G1)/toys\|Prowl]], [[Hoist (G1)\|Hoist]], [[Wheeljack (G1)/toys\|Wheeljack]] and [[Bluestreak (G1)/toys\|Silverstreak]] were originally released in packaging simply sporting the title "Transformers" (in the same font style as the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']], ''Armada'', ''Energon'', ''Cybertron'', 2003 ''Universe'' and ''[[Transformers: Alternators\|Alternators]]'' titles), but were later re-released at "Dollar stores" in ''Universe'' packaging. A second [[wave]] of the ''Universe'' versions added rebranded versions of [[W.A.R.S.]], [[Ironhide (RID)\|Ironhide]] and [[Mirage (RID)\|Mirage]] from the second batch of KB Toys exclusive ''Robots in Disguise'' Spy Changers, with W.A.R.S. and Ironhide renamed into "[[Camshaft (G1)\|Autobot Camshaft]]" and "Hoist" (''again!''), respectively. Only [[Mirage (G1)\|Mirage]] retained his name.
	*''Armada'' [[Unicron/toys\|Unicron]] was re-released as a Toys"R"Us exclusive in 2008 ''Universe'' packaging with minimal color differences.		*''Armada'' [[Unicron/toys\|Unicron]] was re-released as a Toys"R"Us exclusive in 2008 ''Universe'' packaging with minimal color differences.

Sabrblade at 03:31, 5 April 2023

2023-04-05T03:31:18Z

← Older revision		Revision as of 03:31, 5 April 2023
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	*The ''[[Transformers: Classics\|Classics]]'' "Ultimate Battle" two-pack with [[Optimus Prime (G1)/toys#Classics (2006)\|Optimus Prime]] and [[Megatron (G1)/toys#Classics (2006)\|Megatron]] was re-released under the original ''Universe'' logo, available from Dollar General, Big Lots and later also [[KB Toys]] stores. It was later re-released ''again'' in 2011 ''Transformers''-branded packaging, this time available from Dollar General and Big Bad Toy Store (and Canadian Tire in Canada).		*The ''[[Transformers: Classics\|Classics]]'' "Ultimate Battle" two-pack with [[Optimus Prime (G1)/toys#Classics (2006)\|Optimus Prime]] and [[Megatron (G1)/toys#Classics (2006)\|Megatron]] was re-released under the original ''Universe'' logo, available from Dollar General, Big Lots and later also [[KB Toys]] stores. It was later re-released ''again'' in 2011 ''Transformers''-branded packaging, this time available from Dollar General and Big Bad Toy Store (and Canadian Tire in Canada).
	*''[[Legends Class (2005)\|Legends of Cybertron]]'' [[Optimus Prime (Armada)/toys#Cybertron\|Optimus Prime]], [[Hot Shot (Armada)/toys#Cybertron\|Hot Shot]] and [[Soundwave (Cybertron)#toys\|Soundwave]] were re-released in ''[[Transformers: Classics\|Classics]]''-style packaging under the title ''Cybertron Collection''. (Also available was [[Lio Convoy\|Leo Prime]], who had previously been released as part of the regular ''Classics'' Legends Class line-up.)		*''[[Legends Class (2005)\|Legends of Cybertron]]'' [[Optimus Prime (Armada)/toys#Cybertron\|Optimus Prime]], [[Hot Shot (Armada)/toys#Cybertron\|Hot Shot]] and [[Soundwave (Cybertron)#toys\|Soundwave]] were re-released in ''[[Transformers: Classics\|Classics]]''-style packaging under the title ''Cybertron Collection''. (Also available was [[Lio Convoy\|Leo Prime]], who had previously been released as part of the regular ''Classics'' Legends Class line-up.)
	*The KB Toys exclusive ''[[The Transformers (toyline)\|Generation 1]]''-inspired [[Spy Changer]] versions of [[Optimus Prime (G1)/toys\|Optimus Prime]], [[Jazz (G1)/toys\|Autobot Jazz]], [[Prowl (G1)/toys\|Prowl]], [[Hoist (G1)\|Hoist]], [[Wheeljack (G1)/toys\|Wheeljack]] and [[Bluestreak (G1)/toys\|Silverstreak]] were originally released in packaging simply sporting the title "Transformers" (in the same font style as the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']], ''Armada'', ''Energon'', ''Cybertron'', 2003 ''Universe'' and ''[[Transformers: Alternators\|Alternators]]'' titles), but were later re-released at "Dollar stores" in ''Universe'' packaging. A second [[wave]] of the ''Universe'' versions added rebranded versions of [[W.A.R.S.]], [[Ironhide (RID)\|Ironhide]] and [[Mirage (RID)\|Mirage]] from the second batch of KB Toys exclusive ''Robots in Disguise'' Spy Changers, with W.A.R.S. and Ironhide renamed into "[[Camshaft (G1)\|Autobot Camshaft]]" and "Hoist" (''again!''), respectively. Only [[Mirage (G1)\|Mirage]] retained his name.		*The KB Toys exclusive ''[[The Transformers (toyline)\|Generation 1]]''-inspired [[Spychanger\|Spy Changer]] versions of [[Optimus Prime (G1)/toys\|Optimus Prime]], [[Jazz (G1)/toys\|Autobot Jazz]], [[Prowl (G1)/toys\|Prowl]], [[Hoist (G1)\|Hoist]], [[Wheeljack (G1)/toys\|Wheeljack]] and [[Bluestreak (G1)/toys\|Silverstreak]] were originally released in packaging simply sporting the title "Transformers" (in the same font style as the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']], ''Armada'', ''Energon'', ''Cybertron'', 2003 ''Universe'' and ''[[Transformers: Alternators\|Alternators]]'' titles), but were later re-released at "Dollar stores" in ''Universe'' packaging. A second [[wave]] of the ''Universe'' versions added rebranded versions of [[W.A.R.S.]], [[Ironhide (RID)\|Ironhide]] and [[Mirage (RID)\|Mirage]] from the second batch of KB Toys exclusive ''Robots in Disguise'' Spy Changers, with W.A.R.S. and Ironhide renamed into "[[Camshaft (G1)\|Autobot Camshaft]]" and "Hoist" (''again!''), respectively. Only [[Mirage (G1)\|Mirage]] retained his name.
	*''Armada'' [[Unicron/toys\|Unicron]] was re-released as a Toys"R"Us exclusive in 2008 ''Universe'' packaging with minimal color differences.		*''Armada'' [[Unicron/toys\|Unicron]] was re-released as a Toys"R"Us exclusive in 2008 ''Universe'' packaging with minimal color differences.
	*The ''[[Transformers (2007 toyline)\|Movie]]'' [[Target]] exclusive Scout Class figures [[Clocker (Movie)\|Clocker]], [[Hardtop (Movie)\|Hardtop]], [[Air Raid (Movie)\|Air Raid]] and [[Storm Surge (Movie)\|Storm Surge]] (all of them redecos of ''Cybertron'' Scouts) were re-released as Walmart exclusive Black Friday 2008/2009 ''Universe'' two-packs dubbed ''The Data War'' and ''War of the Waves''.		*The ''[[Transformers (2007 toyline)\|Movie]]'' [[Target]] exclusive Scout Class figures [[Clocker (Movie)\|Clocker]], [[Hardtop (Movie)\|Hardtop]], [[Air Raid (Movie)\|Air Raid]] and [[Storm Surge (Movie)\|Storm Surge]] (all of them redecos of ''Cybertron'' Scouts) were re-released as Walmart exclusive Black Friday 2008/2009 ''Universe'' two-packs dubbed ''The Data War'' and ''War of the Waves''.

AzimuthAcolyte: Update ROTB->ROTB (film)

2023-02-01T23:57:47Z

Update ROTB->ROTB (film)

← Older revision		Revision as of 23:57, 1 February 2023
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	*The [[Megatron (RID)#Megabolt\|Megatron Megabolt]] toy was originally intended as the ''[[Beast Era]]'' [[Megatron (BW)\|Megatron]] character and supposed to be released under the ''[[Beast Machines: Transformers (toyline)\|Beast Machines]]'' toy line's "[[Battle for the Spark]]" [[subline imprint]], making it as far as the [[prototype#Packaging prototypes\|sample packaging]] stage.<ref name="megabolt">[http://www.tfw2005.com/transformers-news/beast-machines-3/beast-machines-unreleased-megatron-megabolt-in-package-images-176904/ "Beast Machines Unreleased Megatron Megabolt In Package Images"] at TFW2005.</ref> However, ultimately that release was shelved, and the figure was later released under the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']] toy line instead.		*The [[Megatron (RID)#Megabolt\|Megatron Megabolt]] toy was originally intended as the ''[[Beast Era]]'' [[Megatron (BW)\|Megatron]] character and supposed to be released under the ''[[Beast Machines: Transformers (toyline)\|Beast Machines]]'' toy line's "[[Battle for the Spark]]" [[subline imprint]], making it as far as the [[prototype#Packaging prototypes\|sample packaging]] stage.<ref name="megabolt">[http://www.tfw2005.com/transformers-news/beast-machines-3/beast-machines-unreleased-megatron-megabolt-in-package-images-176904/ "Beast Machines Unreleased Megatron Megabolt In Package Images"] at TFW2005.</ref> However, ultimately that release was shelved, and the figure was later released under the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']] toy line instead.
	*Originally intended as [[Target]] exclusive ''[[Transformers: Universe (2008 toyline)\|Universe]]'' combiner giftsets, [[Superion (G1)#Universe (2008)\|Superion]] and [[Bruticus (G1)#Universe (2008)\|Bruticus Maximus]] were only released in ''Universe'' packaging in some non-US markets (Australia, Singapore). In the United States and Canada, they were released in ''[[Transformers: Revenge of the Fallen (toyline)\|Revenge of the Fallen]]'' packaging instead, as Target and Zellers exclusives respectively.		*Originally intended as [[Target]] exclusive ''[[Transformers: Universe (2008 toyline)\|Universe]]'' combiner giftsets, [[Superion (G1)#Universe (2008)\|Superion]] and [[Bruticus (G1)#Universe (2008)\|Bruticus Maximus]] were only released in ''Universe'' packaging in some non-US markets (Australia, Singapore). In the United States and Canada, they were released in ''[[Transformers: Revenge of the Fallen (toyline)\|Revenge of the Fallen]]'' packaging instead, as Target and Zellers exclusives respectively.
	*The ''[[Buzzworthy Bumblebee]]'' "Energon Escape" two-pack of [[Bumblebee (Movie)/toys#BuzzEE\|Bumblebee]] and [[Optimus Prime (Movie)/toys#Buzzworthy Bumblebee\|Optimus Prime]], themselves rebranded re-releases of Energon Igniters figures from the ''[[Transformers: Bumblebee (toyline)\|Bumblebee]]'' movie line, was subject to a partial rebranding before its release: Initial packaging [[stock photography\|stock photos]] depicted it as being [[co-branding\|co-branded]] as part of the then-upcoming ''Rise of the Beasts'' toyline, but the delay of the [[Transformers: Rise of the Beasts\|film of the same name]] until 2023 forced Hasbro to change the branding to that of the ''Bumblebee'' movie's toyline, with entirely new stock photos depicting the change to the packaging.		*The ''[[Buzzworthy Bumblebee]]'' "Energon Escape" two-pack of [[Bumblebee (Movie)/toys#BuzzEE\|Bumblebee]] and [[Optimus Prime (Movie)/toys#Buzzworthy Bumblebee\|Optimus Prime]], themselves rebranded re-releases of Energon Igniters figures from the ''[[Transformers: Bumblebee (toyline)\|Bumblebee]]'' movie line, was subject to a partial rebranding before its release: Initial packaging [[stock photography\|stock photos]] depicted it as being [[co-branding\|co-branded]] as part of the then-upcoming ''Rise of the Beasts'' toyline, but the delay of the [[Transformers: Rise of the Beasts (film)\|film of the same name]] until 2023 forced Hasbro to change the branding to that of the ''Bumblebee'' movie's toyline, with entirely new stock photos depicting the change to the packaging.
	{{-}}		{{-}}

Nevermore: /* Pre-release rebranding */

2022-09-26T08:11:30Z

Pre-release rebranding

← Older revision		Revision as of 08:11, 26 September 2022
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	*The [[Megatron (RID)#Megabolt\|Megatron Megabolt]] toy was originally intended as the ''[[Beast Era]]'' [[Megatron (BW)\|Megatron]] character and supposed to be released under the ''[[Beast Machines: Transformers (toyline)\|Beast Machines]]'' toy line's "[[Battle for the Spark]]" [[subline imprint]], making it as far as the [[prototype#Packaging prototypes\|sample packaging]] stage.<ref name="megabolt">[http://www.tfw2005.com/transformers-news/beast-machines-3/beast-machines-unreleased-megatron-megabolt-in-package-images-176904/ "Beast Machines Unreleased Megatron Megabolt In Package Images"] at TFW2005.</ref> However, ultimately that release was shelved, and the figure was later released under the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']] toy line instead.		*The [[Megatron (RID)#Megabolt\|Megatron Megabolt]] toy was originally intended as the ''[[Beast Era]]'' [[Megatron (BW)\|Megatron]] character and supposed to be released under the ''[[Beast Machines: Transformers (toyline)\|Beast Machines]]'' toy line's "[[Battle for the Spark]]" [[subline imprint]], making it as far as the [[prototype#Packaging prototypes\|sample packaging]] stage.<ref name="megabolt">[http://www.tfw2005.com/transformers-news/beast-machines-3/beast-machines-unreleased-megatron-megabolt-in-package-images-176904/ "Beast Machines Unreleased Megatron Megabolt In Package Images"] at TFW2005.</ref> However, ultimately that release was shelved, and the figure was later released under the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']] toy line instead.
	*Originally intended as [[Target]] exclusive ''[[Transformers: Universe (2008 toyline)\|Universe]]'' combiner giftsets, [[Superion (G1)#Universe (2008)\|Superion]] and [[Bruticus (G1)#Universe (2008)\|Bruticus Maximus]] were only released in ''Universe'' packaging in some non-US markets (Australia, Singapore). In the United States and Canada, they were released in ''[[Transformers: Revenge of the Fallen (toyline)\|Revenge of the Fallen]]'' packaging instead, as Target and Zellers exclusives respectively.		*Originally intended as [[Target]] exclusive ''[[Transformers: Universe (2008 toyline)\|Universe]]'' combiner giftsets, [[Superion (G1)#Universe (2008)\|Superion]] and [[Bruticus (G1)#Universe (2008)\|Bruticus Maximus]] were only released in ''Universe'' packaging in some non-US markets (Australia, Singapore). In the United States and Canada, they were released in ''[[Transformers: Revenge of the Fallen (toyline)\|Revenge of the Fallen]]'' packaging instead, as Target and Zellers exclusives respectively.
			*The ''[[Buzzworthy Bumblebee]]'' "Energon Escape" two-pack of [[Bumblebee (Movie)/toys#BuzzEE\|Bumblebee]] and [[Optimus Prime (Movie)/toys#Buzzworthy Bumblebee\|Optimus Prime]], themselves rebranded re-releases of Energon Igniters figures from the ''[[Transformers: Bumblebee (toyline)\|Bumblebee]]'' movie line, was subject to a partial rebranding before its release: Initial packaging [[stock photography\|stock photos]] depicted it as being [[co-branding\|co-branded]] as part of the then-upcoming ''Rise of the Beasts'' toyline, but the delay of the [[Transformers: Rise of the Beasts\|film of the same name]] until 2023 forced Hasbro to change the branding to that of the ''Bumblebee'' movie's toyline, with entirely new stock photos depicting the change to the packaging.
	{{-}}		{{-}}

TheLastGherkin at 10:08, 13 April 2022

2022-04-13T10:08:59Z

← Older revision		Revision as of 10:08, 13 April 2022
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	[[File:SteamhammerEnergonUniverse.jpg\|right\|upright=0.95\|thumb\|New packaging, same product.]] '''Rebranding''', also known as "'''packaging refresh'''" (or "PR" for short in online retailer listings), is when a [[toy]] is re-released in new or slightly altered [[packaging]] attributed to a different [[franchise]], or is released in packaging attributed to a different franchise than originally intended. For example, [[Steamhammer (Energon)\|Steamhammer]], originally released as part of the ''[[Transformers: Energon (toyline)\|Energon]]'' line, was re-released in ''[[Transformers: Universe (2003 toyline)\|Universe]]'' packaging (both depicted on the right). The toy is generally not a [[redeco]]; the plastic colors and [[paint operation\|paint mask]] remain unchanged (barring the occasional minor [[variant]]). The only noticeable change is the packaging itself.		[[File:SteamhammerEnergonUniverse.jpg\|right\|upright=0.95\|thumb\|New packaging, same product.]] '''Rebranding''', also known as "'''[[Package refresh\|packaging refresh]]'''" (or "PR" for short in online retailer listings), is when a [[toy]] is re-released in new or slightly altered [[packaging]] attributed to a different [[franchise]], or is released in packaging attributed to a different franchise than originally intended. For example, [[Steamhammer (Energon)\|Steamhammer]], originally released as part of the ''[[Transformers: Energon (toyline)\|Energon]]'' line, was re-released in ''[[Transformers: Universe (2003 toyline)\|Universe]]'' packaging (both depicted on the right). The toy is generally not a [[redeco]]; the plastic colors and [[paint operation\|paint mask]] remain unchanged (barring the occasional minor [[variant]]). The only noticeable change is the packaging itself.

	Commonly, rebranded toys are released in the same fashion as their original releases (i.e. single releases are re-released as single toys, multi-packs are re-released as multi-packs), though occasionally single toys can be re-released as multi-packs. Usually the rebranded toy retains the same name as the original release; however, if the original release was a redeco released under a modified name, prefixes such as "Energon" or "Galaxy Force" are usually dropped for the rebranded re-release. Outright name ''changes'' are rare exceptions.		Commonly, rebranded toys are released in the same fashion as their original releases (i.e. single releases are re-released as single toys, multi-packs are re-released as multi-packs), though occasionally single toys can be re-released as multi-packs. Usually the rebranded toy retains the same name as the original release; however, if the original release was a redeco released under a modified name, prefixes such as "Energon" or "Galaxy Force" are usually dropped for the rebranded re-release. Outright name ''changes'' are rare exceptions.

Nevermore: /* Market-specific rebranding */

2022-03-31T11:33:33Z

Market-specific rebranding

← Older revision		Revision as of 11:33, 31 March 2022
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	==Market-specific rebranding==		==Market-specific rebranding==
	[[File:~~MicromasterEuropeanEnergonCybertron~~.jpg\|upright=1.0\|thumb\|Continuity headache]]		[[File:MicromasterUniverseEnergonCybertron.jpg\|upright=1.0\|thumb\|Continuity headache]]
	*The [[Tiny Tins]] versions of the ''[[Transformers: Armada (toyline)\|Armada]]'' [[Mini-Con]]s [[Dirt Boss (Armada)#Universe (2003)\|Dirt Boss]], [[Downshift (Armada)#Universe (2003)\|Downshift]] and [[Mirage (Armada)#Universe (2003)\|Mirage]] were available in ''[[Transformers: Universe (2003 toyline)\|Universe]]'' packaging in the United States, but in ''Armada'' packaging in Europe.		*The [[Tiny Tins]] versions of the ''[[Transformers: Armada (toyline)\|Armada]]'' [[Mini-Con]]s [[Dirt Boss (Armada)#Universe (2003)\|Dirt Boss]], [[Downshift (Armada)#Universe (2003)\|Downshift]] and [[Mirage (Armada)#Universe (2003)\|Mirage]] were available in ''[[Transformers: Universe (2003 toyline)\|Universe]]'' packaging in the United States, but in ''Armada'' packaging in Europe.
	*The four waves of [[KB Toys]] exclusive ''Universe'' [[Micromaster]] [[combiner]]s were released in ''[[Transformers: Energon (toyline)\|Energon]]'' ([[Protectobot (G1)\|Protectobots]], [[Constructicon (G1)\|Constructicons]]) and ''[[Transformers: Cybertron (toyline)\|Cybertron]]'' ([[Railbot]]s, [[Aerialbot (G1)\|Aerialbots]]) packaging in [[multilingual packaging\|European markets]].		*The four waves of [[KB Toys]] exclusive ''Universe'' [[Micromaster]] [[combiner]]s were released in ''[[Transformers: Energon (toyline)\|Energon]]'' ([[Protectobot (G1)\|Protectobots]], [[Constructicon (G1)\|Constructicons]]) and ''[[Transformers: Cybertron (toyline)\|Cybertron]]'' ([[Railbot]]s, [[Aerialbot (G1)\|Aerialbots]]) packaging in [[multilingual packaging\|European markets]].

Nevermore: /* Pre-release rebranding */

2022-01-29T15:00:40Z

Pre-release rebranding

← Older revision		Revision as of 15:00, 29 January 2022
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	==Pre-release rebranding==		==Pre-release rebranding==
			[[File:Universe2008 Superion.jpg\|upright=1.3\|thumb\|Sir Not-Appearing-In-This-Film.]]
	*The [[Megatron (RID)#Megabolt\|Megatron Megabolt]] toy was originally intended as the ''[[Beast Era]]'' [[Megatron (BW)\|Megatron]] character and supposed to be released under the ''[[Beast Machines: Transformers (toyline)\|Beast Machines]]'' toy line's "[[Battle for the Spark]]" [[subline imprint]], making it as far as the [[prototype#Packaging prototypes\|sample packaging]] stage.<ref name="megabolt">[http://www.tfw2005.com/transformers-news/beast-machines-3/beast-machines-unreleased-megatron-megabolt-in-package-images-176904/ "Beast Machines Unreleased Megatron Megabolt In Package Images"] at TFW2005.</ref> However, ultimately that release was shelved, and the figure was later released under the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']] toy line instead.		*The [[Megatron (RID)#Megabolt\|Megatron Megabolt]] toy was originally intended as the ''[[Beast Era]]'' [[Megatron (BW)\|Megatron]] character and supposed to be released under the ''[[Beast Machines: Transformers (toyline)\|Beast Machines]]'' toy line's "[[Battle for the Spark]]" [[subline imprint]], making it as far as the [[prototype#Packaging prototypes\|sample packaging]] stage.<ref name="megabolt">[http://www.tfw2005.com/transformers-news/beast-machines-3/beast-machines-unreleased-megatron-megabolt-in-package-images-176904/ "Beast Machines Unreleased Megatron Megabolt In Package Images"] at TFW2005.</ref> However, ultimately that release was shelved, and the figure was later released under the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']] toy line instead.
	*Originally intended as [[Target]] exclusive ''[[Transformers: Universe (2008 toyline)\|Universe]]'' combiner giftsets, [[Superion (G1)#Universe (2008)\|Superion]] and [[Bruticus (G1)#Universe (2008)\|Bruticus Maximus]] were only released in ''Universe'' packaging in some non-US markets (Australia, Singapore). In the United States and Canada, they were released in ''[[Transformers: Revenge of the Fallen (toyline)\|Revenge of the Fallen]]'' packaging instead, as Target and Zellers exclusives respectively.		*Originally intended as [[Target]] exclusive ''[[Transformers: Universe (2008 toyline)\|Universe]]'' combiner giftsets, [[Superion (G1)#Universe (2008)\|Superion]] and [[Bruticus (G1)#Universe (2008)\|Bruticus Maximus]] were only released in ''Universe'' packaging in some non-US markets (Australia, Singapore). In the United States and Canada, they were released in ''[[Transformers: Revenge of the Fallen (toyline)\|Revenge of the Fallen]]'' packaging instead, as Target and Zellers exclusives respectively.
			{{-}}

	==Notes==		==Notes==

Nevermore: /* Re-releases */

2022-01-29T14:21:41Z

Re-releases

← Older revision		Revision as of 14:21, 29 January 2022
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	==Re-releases==		==Re-releases==
	[[File:Cybertron Classic Legends Hot Shot.jpg\|thumb\|upright=1.1\|right\|New packaging, new [[franchise]].]]		[[File:Cybertron Classic Legends Hot Shot.jpg\|thumb\|upright=1.1\|right\|New packaging, new [[franchise]].]]
	*The 1993 tail-end [[The Transformers (European toyline)\|European Generation 1]] toys, namely the [[Obliterator]]s, the [[Axelerator]]s, the [[Skyscorcher]]s, the [[Aquaspeeder]]s, the [[Stormtrooper (G1)\|Stormtroopers]], the [[Lightformer]]s and the [[Trakkon]]s, were re-released in ''[[Transformers: Generation 2 (toyline)#Hasbro European line\|Generation 2]]'' packaging on the same markets in 1994. The Obliterators were even renamed in the process: [[Pyro (G1)\|Pyro]] became "Spark", and [[Clench (G1)\|Clench]] became "Colossus".		*The 1993 tail-end [[The Transformers (European toyline)\|European Generation 1]] toys, namely the [[Obliterator]]s, the [[Axelerator]]s, the [[Skyscorcher]]s, the [[Aquaspeeder]]s, the [[Stormtrooper (G1)\|Stormtroopers]], the [[Lightformer]]s and the [[Trakkon]]s, were re-released in ''[[Transformers: Generation 2 (toyline)#Hasbro European line\|Generation 2]]'' packaging in the same markets in 1994. The Obliterators were even renamed in the process: [[Pyro (G1)\|Pyro]] became "Spark", and [[Clench (G1)\|Clench]] became "Colossus".
	*Several ''[[Transformers: Armada (toyline)\|Armada]]'' [[Mini-Con]] three-packs were re-released as six-packs in ''[[Transformers: Energon (toyline)\|Energon]]'' packaging, available at [[Toys"R"Us]] and some also at [[Walmart]] stores.		*Several ''[[Transformers: Armada (toyline)\|Armada]]'' [[Mini-Con]] three-packs were re-released as six-packs in ''[[Transformers: Energon (toyline)\|Energon]]'' packaging, available at [[Toys"R"Us]] and some also at [[Walmart]] stores.
	*Various smaller ''Energon'' and ''[[Transformers: Cybertron (toyline)\|Cybertron]]'' toys, among them several ''Energon'' [[combiner]] components, were re-released as "Dollar store" [[exclusive]]s under the original ''[[Transformers: Universe (2003 toyline)\|Universe]]'' line's banner. The ''Cybertron'' Scouts [[Backstop (Cybertron)\|Backstop]], [[Brakedown (Cybertron)\|Brakedown]] and [[Brushguard]] were later also re-released ''again'' with the new ''[[Transformers: Universe (2008 toyline)\|Universe]]'' logo. They were even found at Walmart stores in 2010... always the same three Scouts. And then in 2011, the ''Cybertron'' Scouts [[Wreckloose (Cybertron)\|Wreckloose]] and [[Undermine (Cybertron)\|Undermine]] (the latter of whom had also been available under the original ''Universe'' banner) were released again (together with a redecoed Backstop), this time in [[Transformers (2010 toyline)\|2010 ''Transformers'']] packaging.		*Various smaller ''Energon'' and ''[[Transformers: Cybertron (toyline)\|Cybertron]]'' toys, among them several ''Energon'' [[combiner]] components, were re-released as "Dollar store" [[exclusive]]s under the original ''[[Transformers: Universe (2003 toyline)\|Universe]]'' line's banner. The ''Cybertron'' Scouts [[Backstop (Cybertron)\|Backstop]], [[Brakedown (Cybertron)\|Brakedown]] and [[Brushguard]] were later also re-released ''again'' with the new ''[[Transformers: Universe (2008 toyline)\|Universe]]'' logo. They were even found at Walmart stores in 2010... always the same three Scouts. And then in 2011, the ''Cybertron'' Scouts [[Wreckloose (Cybertron)\|Wreckloose]] and [[Undermine (Cybertron)\|Undermine]] (the latter of whom had also been available under the original ''Universe'' banner) were released again (together with a redecoed Backstop), this time in [[Transformers (2010 toyline)\|2010 ''Transformers'']] packaging.

Nevermore: /* Market-specific rebranding */

2022-01-29T13:49:23Z

Market-specific rebranding

← Older revision		Revision as of 13:49, 29 January 2022
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	==Market-specific rebranding==		==Market-specific rebranding==
	[[File:MicromasterEuropeanEnergonCybertron.jpg\|upright=1.0\|thumb\|Continuity headache]]		[[File:MicromasterEuropeanEnergonCybertron.jpg\|upright=1.0\|thumb\|Continuity headache]]
	*The ~~four waves~~ of [[~~KB Toys~~]] ~~exclusive~~ ''[[Transformers: Universe (2003 toyline)\|Universe]]'' [[Micromaster]] [[combiner]]s were released in ''[[Transformers: Energon (toyline)\|Energon]]'' ([[Protectobot (G1)\|Protectobots]], [[Constructicon (G1)\|Constructicons]]) and ''[[Transformers: Cybertron (toyline)\|Cybertron]]'' ([[Railbot]]s, [[Aerialbot (G1)\|Aerialbots]]) packaging in [[multilingual packaging\|European markets]].		*The [[Tiny Tins]] versions of the ''[[Transformers: Armada (toyline)\|Armada]]'' [[Mini-Con]]s [[Dirt Boss (Armada)#Universe (2003)\|Dirt Boss]], [[Downshift (Armada)#Universe (2003)\|Downshift]] and [[Mirage (Armada)#Universe (2003)\|Mirage]] were available in ''[[Transformers: Universe (2003 toyline)\|Universe]]'' packaging in the United States, but in ''Armada'' packaging in Europe.
	*The "GDO" redecos of ''[[Transformers: Dark of the Moon (toyline)\|Dark of the Moon]]'' Leader Class [[Ironhide (Movie)/toys#Leader Class toys\|Ironhide]] and [[Transformers (2010 toyline)\|2010 ''Transformers'']] "[[Hunt for the Decepticons]]" Leader Class [[Starscream (Movie)/toys#Leader Class toys\|Starscream]] were initially released in [[Transformers: Generations~~#Asian retail exclusives~~ (~~"GDO"~~)\|Hasbro's Asian markets in English-only ''Generations'' packaging]], and were later made available by Hasbro in Canada as [[Toys"R"Us]] exclusives in [[multilingual packaging\|bilingual]] English/Chinese ''Dark of the Moon''/''[[Movie Trilogy Series]]'' packaging.		*The four waves of [[KB Toys]] exclusive ''Universe'' [[Micromaster]] [[combiner]]s were released in ''[[Transformers: Energon (toyline)\|Energon]]'' ([[Protectobot (G1)\|Protectobots]], [[Constructicon (G1)\|Constructicons]]) and ''[[Transformers: Cybertron (toyline)\|Cybertron]]'' ([[Railbot]]s, [[Aerialbot (G1)\|Aerialbots]]) packaging in [[multilingual packaging\|European markets]].
			*The "GDO" redecos of ''[[Transformers: Dark of the Moon (toyline)\|Dark of the Moon]]'' Leader Class [[Ironhide (Movie)/toys#Leader Class toys\|Ironhide]] and [[Transformers (2010 toyline)\|2010 ''Transformers'']] "[[Hunt for the Decepticons]]" Leader Class [[Starscream (Movie)/toys#Leader Class toys\|Starscream]] were initially released in [[Transformers: Generations (toyline)#Exclusives\|Hasbro's Asian markets in English-only ''Generations'' packaging]], and were later made available by Hasbro in Canada as [[Toys"R"Us]] exclusives in [[multilingual packaging\|bilingual]] English/Chinese ''Dark of the Moon''/''[[Movie Trilogy Series]]'' packaging.
	*In addition to his exclusive ''[[Transformers: Universal Studios]]'' release, the general retail release of [[Cyberverse (toyline)\|Cyberverse]] [[Evac (Ride)#Cyberverse\|Evac]] and his wave-mates [[Dino#Cyberverse\|Mirage]] and [[Soundwave (ROTF)#CyberverseBlue\|Soundwave]] (who weren't available at Universal Studios) lacked the "Prime" moniker on their United States market packaging, whereas the multilingual European releases kept the "Prime" title.		*In addition to his exclusive ''[[Transformers: Universal Studios]]'' release, the general retail release of [[Cyberverse (toyline)\|Cyberverse]] [[Evac (Ride)#Cyberverse\|Evac]] and his wave-mates [[Dino#Cyberverse\|Mirage]] and [[Soundwave (ROTF)#CyberverseBlue\|Soundwave]] (who weren't available at Universal Studios) lacked the "Prime" moniker on their United States market packaging, whereas the multilingual European releases kept the "Prime" title.
	{{-}}		{{-}}

Nevermore: Thinking about it, Cosmos and Skrapnel don't count because they have slightly different colors and omit the companion figures.

2022-01-29T13:39:00Z

Thinking about it, Cosmos and Skrapnel don't count because they have slightly different colors and omit the companion figures.

← Older revision		Revision as of 13:39, 29 January 2022
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	*''[[Transformers: Dark of the Moon (toyline)\|Dark of the Moon]]'' Deluxe Class [[Bumblebee (Movie)/toys#Deluxe Class toys 4\|Bumblebee]] and [[Optimus Prime (Movie)/toys#Deluxe Class toys 2\|Optimus Prime]] (the latter originally exclusive to Walmart stores) were also re-released in ''Transformers: Universal Studios'' packaging, as were ''Dark of the Moon'' Voyager Class [[Optimus Prime (Movie)/toys#Voyager Class toys 4\|Optimus Prime]] and [[Megatron (Movie)/toys#Voyager Class toys 4\|Megatron]].		*''[[Transformers: Dark of the Moon (toyline)\|Dark of the Moon]]'' Deluxe Class [[Bumblebee (Movie)/toys#Deluxe Class toys 4\|Bumblebee]] and [[Optimus Prime (Movie)/toys#Deluxe Class toys 2\|Optimus Prime]] (the latter originally exclusive to Walmart stores) were also re-released in ''Transformers: Universal Studios'' packaging, as were ''Dark of the Moon'' Voyager Class [[Optimus Prime (Movie)/toys#Voyager Class toys 4\|Optimus Prime]] and [[Megatron (Movie)/toys#Voyager Class toys 4\|Megatron]].
	*The ''[[Transformers: Universe (2008 toyline)\|Universe]]'' [[Optimus Prime (G1)/toys#Universe (2008)\|25th Anniversary]] [[Generation 1 reissues\|reissue]] of the original ''[[The Transformers (toyline)\|Generation 1]]'' Optimus Prime toy, with [[tampograph]]ed [[insignia]]s instead of [[sticker]]s, was re-released in Hasbro's Asian markets in 2012 in packaging based on the older ''[[The Transformers: Generation One Commemorative Series\|Commemorative Series]]'' reissue of the figure, but lacking the "Commemorative Series I" label from the packaging.		*The ''[[Transformers: Universe (2008 toyline)\|Universe]]'' [[Optimus Prime (G1)/toys#Universe (2008)\|25th Anniversary]] [[Generation 1 reissues\|reissue]] of the original ''[[The Transformers (toyline)\|Generation 1]]'' Optimus Prime toy, with [[tampograph]]ed [[insignia]]s instead of [[sticker]]s, was re-released in Hasbro's Asian markets in 2012 in packaging based on the older ''[[The Transformers: Generation One Commemorative Series\|Commemorative Series]]'' reissue of the figure, but lacking the "Commemorative Series I" label from the packaging.
	* ''[[Transformers: Generations (toyline)#Thrilling 30 (2013–2014)\|Thrilling 30]]'' [[Cosmos (G1)#Generations\|Cosmos]] and [[Shrapnel (G1)#Generations\|Skrapnel]] were re-released in ''[[Titans Return (toyline)\|Titans Return]]'' and ''[[Power of the Primes (toyline)\|Power of the Primes]]'', respectively, although they lost their ''Thrilling 30'' counterparts' companion figures ([[Blast Master#Generations\|Payload]] and [[Reflector (G1)#Thrilling 30\|Reflector]], respectively) in the process.
	* During the ''[[War for Cybertron Trilogy (franchise)\|War for Cybertron Trilogy]]'', multiple toys were re-released between each line: ''[[War for Cybertron: Siege\|Siege]]'' [[Smashdown#War for Cybertron: Siege\|Smashdown]], [[Rung (G1)#War for Cybertron: Siege\|Rung]], [[Direct-Hit#War for Cybertron: Siege\|Direct-Hit]] & [[Power Punch#War for Cybertron: Siege\|Power Punch]] and [[Astrotrain (G1)/toys#War for Cybertron: Siege\|Astrotrain]] were re-released in ''[[War for Cybertron: Earthrise]]'', while ''Earthrise'' [[Wheeljack (G1)/toys#War for Cybertron: Earthrise\|Wheeljack]], [[Arcee (G1)/toys#War for Cybertron: Earthrise\|Arcee]] and [[Optimus Prime (G1)/Generations toys#War for Cybertron: Earthrise\|Optimus Prime]] were re-released in ''[[War for Cybertron: Kingdom\|Kingdom]]''. This trend even continued past the WFC Trilogy: [[Blaster (G1)/toys#War for Cybertron: Kingdom\|Autobot Blaster]] & [[Eject (G1)#War for Cybertron: Kingdom\|Eject]] and [[Galvatron (G1)/toys#War for Cybertron: Kingdom\|Galvatron]], who both debuted in ''Kingdom'', were subsequently re-released in ''[[Transformers: Legacy (toyline)\|Legacy]]''.		* During the ''[[War for Cybertron Trilogy (franchise)\|War for Cybertron Trilogy]]'', multiple toys were re-released between each line: ''[[War for Cybertron: Siege\|Siege]]'' [[Smashdown#War for Cybertron: Siege\|Smashdown]], [[Rung (G1)#War for Cybertron: Siege\|Rung]], [[Direct-Hit#War for Cybertron: Siege\|Direct-Hit]] & [[Power Punch#War for Cybertron: Siege\|Power Punch]] and [[Astrotrain (G1)/toys#War for Cybertron: Siege\|Astrotrain]] were re-released in ''[[War for Cybertron: Earthrise]]'', while ''Earthrise'' [[Wheeljack (G1)/toys#War for Cybertron: Earthrise\|Wheeljack]], [[Arcee (G1)/toys#War for Cybertron: Earthrise\|Arcee]] and [[Optimus Prime (G1)/Generations toys#War for Cybertron: Earthrise\|Optimus Prime]] were re-released in ''[[War for Cybertron: Kingdom\|Kingdom]]''. This trend even continued past the WFC Trilogy: [[Blaster (G1)/toys#War for Cybertron: Kingdom\|Autobot Blaster]] & [[Eject (G1)#War for Cybertron: Kingdom\|Eject]] and [[Galvatron (G1)/toys#War for Cybertron: Kingdom\|Galvatron]], who both debuted in ''Kingdom'', were subsequently re-released in ''[[Transformers: Legacy (toyline)\|Legacy]]''.
			*Various ''[[Studio Series]]'' figures were re-released under the ''[[Buzzworthy Bumblebee]]'' sub-line. While the 2020 single pack Deluxes and the 2021 Battle Packs feature no changes from the mainline ''Studio Series'' releases, the 2021 Deluxe Class assortment features redecoed figures.
	{{-}}		{{-}}

← Older revision		Revision as of 01:57, 30 March 2026
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	*''Cybertron'' Deluxe Class [[Excellion (Cybertron)\|Excellion]], [[Thundercracker (Armada)\|Thundercracker]], [[Downshift (Energon)\|Downshift]] and [[Cannonball (Cybertron)\|Cannonball]] were re-released as Walmart exclusive ''Universe'' [[Black Friday (event)\|Black Friday]] two-packs dubbed "Opposites Attack" and "Search for the [[Barbarossa\|Pirate Moon]]".		*''Cybertron'' Deluxe Class [[Excellion (Cybertron)\|Excellion]], [[Thundercracker (Armada)\|Thundercracker]], [[Downshift (Energon)\|Downshift]] and [[Cannonball (Cybertron)\|Cannonball]] were re-released as Walmart exclusive ''Universe'' [[Black Friday (event)\|Black Friday]] two-packs dubbed "Opposites Attack" and "Search for the [[Barbarossa\|Pirate Moon]]".
	*The ''[[Transformers: Classics\|Classics]]'' "Ultimate Battle" two-pack with [[Optimus Prime (G1)/toys#Classics (2006)\|Optimus Prime]] and [[Megatron (G1)/toys#Classics (2006)\|Megatron]] was re-released under the original ''Universe'' logo, available from Dollar General, Big Lots and later also [[KB Toys]] stores. It was later re-released ''again'' in 2011 ''Transformers''-branded packaging, this time available from Dollar General and Big Bad Toy Store (and Canadian Tire in Canada).		*The ''[[Transformers: Classics\|Classics]]'' "Ultimate Battle" two-pack with [[Optimus Prime (G1)/toys#Classics (2006)\|Optimus Prime]] and [[Megatron (G1)/toys#Classics (2006)\|Megatron]] was re-released under the original ''Universe'' logo, available from Dollar General, Big Lots and later also [[KB Toys]] stores. It was later re-released ''again'' in 2011 ''Transformers''-branded packaging, this time available from Dollar General and Big Bad Toy Store (and Canadian Tire in Canada).
	*''[[Legends Class (2005)\|Legends of Cybertron]]'' [[Optimus Prime (Armada)/toys#Cybertron\|Optimus Prime]], [[Hot Shot (Armada)/toys#Cybertron\|Hot Shot]] and [[Soundwave (Cybertron)#toys\|Soundwave]] were re-released in ''[[Transformers: Classics\|Classics]]''-style packaging under the title ''Cybertron Collection''. (Also available was [[Lio Convoy\|Leo Prime]], who had previously been released as part of the regular ''Classics'' Legends Class line-up.)		*''[[Legends Class (2005)\|Legends of Cybertron]]'' [[Optimus Prime (Armada)/toys#Cybertron\|Optimus Prime]], [[Hot Shot (Armada)/toys#Cybertron\|Hot Shot]] and [[Soundwave (Cybertron)#toys\|Soundwave]] were re-released in ''[[Transformers: Classics\|Classics]]''-style packaging under the title ''Cybertron Collection''. (Also available was [[Lio Convoy (BW)\|Leo Prime]], who had previously been released as part of the regular ''Classics'' Legends Class line-up.)
	*The KB Toys exclusive ''[[The Transformers (toyline)\|Generation 1]]''-inspired [[Spychanger\|Spy Changer]] versions of [[Optimus Prime (G1)/toys\|Optimus Prime]], [[Jazz (G1)/toys\|Autobot Jazz]], [[Prowl (G1)/toys\|Prowl]], [[Hoist (G1)\|Hoist]], [[Wheeljack (G1)/toys\|Wheeljack]] and [[Bluestreak (G1)/toys\|Silverstreak]] were originally released in packaging simply sporting the title "Transformers" (in the same font style as the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']], ''Armada'', ''Energon'', ''Cybertron'', 2003 ''Universe'' and ''[[Transformers: Alternators\|Alternators]]'' titles), but were later re-released at "Dollar stores" in ''Universe'' packaging. A second [[wave]] of the ''Universe'' versions added rebranded versions of [[W.A.R.S.]], [[Ironhide (RID)\|Ironhide]] and [[Mirage (RID)\|Mirage]] from the second batch of KB Toys exclusive ''Robots in Disguise'' Spy Changers, with W.A.R.S. and Ironhide renamed into "[[Camshaft (G1)\|Autobot Camshaft]]" and "Hoist" (''again!''), respectively. Only [[Mirage (G1)\|Mirage]] retained his name.		*The KB Toys exclusive ''[[The Transformers (toyline)\|Generation 1]]''-inspired [[Spychanger\|Spy Changer]] versions of [[Optimus Prime (G1)/toys\|Optimus Prime]], [[Jazz (G1)/toys\|Autobot Jazz]], [[Prowl (G1)/toys\|Prowl]], [[Hoist (G1)\|Hoist]], [[Wheeljack (G1)/toys\|Wheeljack]] and [[Bluestreak (G1)/toys\|Silverstreak]] were originally released in packaging simply sporting the title "Transformers" (in the same font style as the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']], ''Armada'', ''Energon'', ''Cybertron'', 2003 ''Universe'' and ''[[Transformers: Alternators\|Alternators]]'' titles), but were later re-released at "Dollar stores" in ''Universe'' packaging. A second [[wave]] of the ''Universe'' versions added rebranded versions of [[W.A.R.S.]], [[Ironhide (RID)\|Ironhide]] and [[Mirage (RID)\|Mirage]] from the second batch of KB Toys exclusive ''Robots in Disguise'' Spy Changers, with W.A.R.S. and Ironhide renamed into "[[Camshaft (G1)\|Autobot Camshaft]]" and "Hoist" (''again!''), respectively. Only [[Mirage (G1)\|Mirage]] retained his name.
	*''Armada'' [[Unicron/toys\|Unicron]] was re-released as a Toys"R"Us exclusive in 2008 ''Universe'' packaging with minimal color differences.		*''Armada'' [[Unicron/toys\|Unicron]] was re-released as a Toys"R"Us exclusive in 2008 ''Universe'' packaging with minimal color differences.

← Older revision		Revision as of 03:31, 5 April 2023
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	*The ''[[Transformers: Classics\|Classics]]'' "Ultimate Battle" two-pack with [[Optimus Prime (G1)/toys#Classics (2006)\|Optimus Prime]] and [[Megatron (G1)/toys#Classics (2006)\|Megatron]] was re-released under the original ''Universe'' logo, available from Dollar General, Big Lots and later also [[KB Toys]] stores. It was later re-released ''again'' in 2011 ''Transformers''-branded packaging, this time available from Dollar General and Big Bad Toy Store (and Canadian Tire in Canada).		*The ''[[Transformers: Classics\|Classics]]'' "Ultimate Battle" two-pack with [[Optimus Prime (G1)/toys#Classics (2006)\|Optimus Prime]] and [[Megatron (G1)/toys#Classics (2006)\|Megatron]] was re-released under the original ''Universe'' logo, available from Dollar General, Big Lots and later also [[KB Toys]] stores. It was later re-released ''again'' in 2011 ''Transformers''-branded packaging, this time available from Dollar General and Big Bad Toy Store (and Canadian Tire in Canada).
	*''[[Legends Class (2005)\|Legends of Cybertron]]'' [[Optimus Prime (Armada)/toys#Cybertron\|Optimus Prime]], [[Hot Shot (Armada)/toys#Cybertron\|Hot Shot]] and [[Soundwave (Cybertron)#toys\|Soundwave]] were re-released in ''[[Transformers: Classics\|Classics]]''-style packaging under the title ''Cybertron Collection''. (Also available was [[Lio Convoy\|Leo Prime]], who had previously been released as part of the regular ''Classics'' Legends Class line-up.)		*''[[Legends Class (2005)\|Legends of Cybertron]]'' [[Optimus Prime (Armada)/toys#Cybertron\|Optimus Prime]], [[Hot Shot (Armada)/toys#Cybertron\|Hot Shot]] and [[Soundwave (Cybertron)#toys\|Soundwave]] were re-released in ''[[Transformers: Classics\|Classics]]''-style packaging under the title ''Cybertron Collection''. (Also available was [[Lio Convoy\|Leo Prime]], who had previously been released as part of the regular ''Classics'' Legends Class line-up.)
	*The KB Toys exclusive ''[[The Transformers (toyline)\|Generation 1]]''-inspired [[Spy Changer]] versions of [[Optimus Prime (G1)/toys\|Optimus Prime]], [[Jazz (G1)/toys\|Autobot Jazz]], [[Prowl (G1)/toys\|Prowl]], [[Hoist (G1)\|Hoist]], [[Wheeljack (G1)/toys\|Wheeljack]] and [[Bluestreak (G1)/toys\|Silverstreak]] were originally released in packaging simply sporting the title "Transformers" (in the same font style as the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']], ''Armada'', ''Energon'', ''Cybertron'', 2003 ''Universe'' and ''[[Transformers: Alternators\|Alternators]]'' titles), but were later re-released at "Dollar stores" in ''Universe'' packaging. A second [[wave]] of the ''Universe'' versions added rebranded versions of [[W.A.R.S.]], [[Ironhide (RID)\|Ironhide]] and [[Mirage (RID)\|Mirage]] from the second batch of KB Toys exclusive ''Robots in Disguise'' Spy Changers, with W.A.R.S. and Ironhide renamed into "[[Camshaft (G1)\|Autobot Camshaft]]" and "Hoist" (''again!''), respectively. Only [[Mirage (G1)\|Mirage]] retained his name.		*The KB Toys exclusive ''[[The Transformers (toyline)\|Generation 1]]''-inspired [[Spychanger\|Spy Changer]] versions of [[Optimus Prime (G1)/toys\|Optimus Prime]], [[Jazz (G1)/toys\|Autobot Jazz]], [[Prowl (G1)/toys\|Prowl]], [[Hoist (G1)\|Hoist]], [[Wheeljack (G1)/toys\|Wheeljack]] and [[Bluestreak (G1)/toys\|Silverstreak]] were originally released in packaging simply sporting the title "Transformers" (in the same font style as the [[Transformers: Robots in Disguise (2001 toyline)\|2001 ''Robots in Disguise'']], ''Armada'', ''Energon'', ''Cybertron'', 2003 ''Universe'' and ''[[Transformers: Alternators\|Alternators]]'' titles), but were later re-released at "Dollar stores" in ''Universe'' packaging. A second [[wave]] of the ''Universe'' versions added rebranded versions of [[W.A.R.S.]], [[Ironhide (RID)\|Ironhide]] and [[Mirage (RID)\|Mirage]] from the second batch of KB Toys exclusive ''Robots in Disguise'' Spy Changers, with W.A.R.S. and Ironhide renamed into "[[Camshaft (G1)\|Autobot Camshaft]]" and "Hoist" (''again!''), respectively. Only [[Mirage (G1)\|Mirage]] retained his name.
	*''Armada'' [[Unicron/toys\|Unicron]] was re-released as a Toys"R"Us exclusive in 2008 ''Universe'' packaging with minimal color differences.		*''Armada'' [[Unicron/toys\|Unicron]] was re-released as a Toys"R"Us exclusive in 2008 ''Universe'' packaging with minimal color differences.
	*The ''[[Transformers (2007 toyline)\|Movie]]'' [[Target]] exclusive Scout Class figures [[Clocker (Movie)\|Clocker]], [[Hardtop (Movie)\|Hardtop]], [[Air Raid (Movie)\|Air Raid]] and [[Storm Surge (Movie)\|Storm Surge]] (all of them redecos of ''Cybertron'' Scouts) were re-released as Walmart exclusive Black Friday 2008/2009 ''Universe'' two-packs dubbed ''The Data War'' and ''War of the Waves''.		*The ''[[Transformers (2007 toyline)\|Movie]]'' [[Target]] exclusive Scout Class figures [[Clocker (Movie)\|Clocker]], [[Hardtop (Movie)\|Hardtop]], [[Air Raid (Movie)\|Air Raid]] and [[Storm Surge (Movie)\|Storm Surge]] (all of them redecos of ''Cybertron'' Scouts) were re-released as Walmart exclusive Black Friday 2008/2009 ''Universe'' two-packs dubbed ''The Data War'' and ''War of the Waves''.

← Older revision		Revision as of 14:21, 29 January 2022
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	==Re-releases==		==Re-releases==
	[[File:Cybertron Classic Legends Hot Shot.jpg\|thumb\|upright=1.1\|right\|New packaging, new [[franchise]].]]		[[File:Cybertron Classic Legends Hot Shot.jpg\|thumb\|upright=1.1\|right\|New packaging, new [[franchise]].]]
	*The 1993 tail-end [[The Transformers (European toyline)\|European Generation 1]] toys, namely the [[Obliterator]]s, the [[Axelerator]]s, the [[Skyscorcher]]s, the [[Aquaspeeder]]s, the [[Stormtrooper (G1)\|Stormtroopers]], the [[Lightformer]]s and the [[Trakkon]]s, were re-released in ''[[Transformers: Generation 2 (toyline)#Hasbro European line\|Generation 2]]'' packaging on the same markets in 1994. The Obliterators were even renamed in the process: [[Pyro (G1)\|Pyro]] became "Spark", and [[Clench (G1)\|Clench]] became "Colossus".		*The 1993 tail-end [[The Transformers (European toyline)\|European Generation 1]] toys, namely the [[Obliterator]]s, the [[Axelerator]]s, the [[Skyscorcher]]s, the [[Aquaspeeder]]s, the [[Stormtrooper (G1)\|Stormtroopers]], the [[Lightformer]]s and the [[Trakkon]]s, were re-released in ''[[Transformers: Generation 2 (toyline)#Hasbro European line\|Generation 2]]'' packaging in the same markets in 1994. The Obliterators were even renamed in the process: [[Pyro (G1)\|Pyro]] became "Spark", and [[Clench (G1)\|Clench]] became "Colossus".
	*Several ''[[Transformers: Armada (toyline)\|Armada]]'' [[Mini-Con]] three-packs were re-released as six-packs in ''[[Transformers: Energon (toyline)\|Energon]]'' packaging, available at [[Toys"R"Us]] and some also at [[Walmart]] stores.		*Several ''[[Transformers: Armada (toyline)\|Armada]]'' [[Mini-Con]] three-packs were re-released as six-packs in ''[[Transformers: Energon (toyline)\|Energon]]'' packaging, available at [[Toys"R"Us]] and some also at [[Walmart]] stores.
	*Various smaller ''Energon'' and ''[[Transformers: Cybertron (toyline)\|Cybertron]]'' toys, among them several ''Energon'' [[combiner]] components, were re-released as "Dollar store" [[exclusive]]s under the original ''[[Transformers: Universe (2003 toyline)\|Universe]]'' line's banner. The ''Cybertron'' Scouts [[Backstop (Cybertron)\|Backstop]], [[Brakedown (Cybertron)\|Brakedown]] and [[Brushguard]] were later also re-released ''again'' with the new ''[[Transformers: Universe (2008 toyline)\|Universe]]'' logo. They were even found at Walmart stores in 2010... always the same three Scouts. And then in 2011, the ''Cybertron'' Scouts [[Wreckloose (Cybertron)\|Wreckloose]] and [[Undermine (Cybertron)\|Undermine]] (the latter of whom had also been available under the original ''Universe'' banner) were released again (together with a redecoed Backstop), this time in [[Transformers (2010 toyline)\|2010 ''Transformers'']] packaging.		*Various smaller ''Energon'' and ''[[Transformers: Cybertron (toyline)\|Cybertron]]'' toys, among them several ''Energon'' [[combiner]] components, were re-released as "Dollar store" [[exclusive]]s under the original ''[[Transformers: Universe (2003 toyline)\|Universe]]'' line's banner. The ''Cybertron'' Scouts [[Backstop (Cybertron)\|Backstop]], [[Brakedown (Cybertron)\|Brakedown]] and [[Brushguard]] were later also re-released ''again'' with the new ''[[Transformers: Universe (2008 toyline)\|Universe]]'' logo. They were even found at Walmart stores in 2010... always the same three Scouts. And then in 2011, the ''Cybertron'' Scouts [[Wreckloose (Cybertron)\|Wreckloose]] and [[Undermine (Cybertron)\|Undermine]] (the latter of whom had also been available under the original ''Universe'' banner) were released again (together with a redecoed Backstop), this time in [[Transformers (2010 toyline)\|2010 ''Transformers'']] packaging.

← Older revision		Revision as of 13:49, 29 January 2022
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	==Market-specific rebranding==		==Market-specific rebranding==
	[[File:MicromasterEuropeanEnergonCybertron.jpg\|upright=1.0\|thumb\|Continuity headache]]		[[File:MicromasterEuropeanEnergonCybertron.jpg\|upright=1.0\|thumb\|Continuity headache]]
	*The ~~four waves~~ of [[~~KB Toys~~]] ~~exclusive~~ ''[[Transformers: Universe (2003 toyline)\|Universe]]'' [[Micromaster]] [[combiner]]s were released in ''[[Transformers: Energon (toyline)\|Energon]]'' ([[Protectobot (G1)\|Protectobots]], [[Constructicon (G1)\|Constructicons]]) and ''[[Transformers: Cybertron (toyline)\|Cybertron]]'' ([[Railbot]]s, [[Aerialbot (G1)\|Aerialbots]]) packaging in [[multilingual packaging\|European markets]].		*The [[Tiny Tins]] versions of the ''[[Transformers: Armada (toyline)\|Armada]]'' [[Mini-Con]]s [[Dirt Boss (Armada)#Universe (2003)\|Dirt Boss]], [[Downshift (Armada)#Universe (2003)\|Downshift]] and [[Mirage (Armada)#Universe (2003)\|Mirage]] were available in ''[[Transformers: Universe (2003 toyline)\|Universe]]'' packaging in the United States, but in ''Armada'' packaging in Europe.
	*The "GDO" redecos of ''[[Transformers: Dark of the Moon (toyline)\|Dark of the Moon]]'' Leader Class [[Ironhide (Movie)/toys#Leader Class toys\|Ironhide]] and [[Transformers (2010 toyline)\|2010 ''Transformers'']] "[[Hunt for the Decepticons]]" Leader Class [[Starscream (Movie)/toys#Leader Class toys\|Starscream]] were initially released in [[Transformers: Generations~~#Asian retail exclusives~~ (~~"GDO"~~)\|Hasbro's Asian markets in English-only ''Generations'' packaging]], and were later made available by Hasbro in Canada as [[Toys"R"Us]] exclusives in [[multilingual packaging\|bilingual]] English/Chinese ''Dark of the Moon''/''[[Movie Trilogy Series]]'' packaging.		*The four waves of [[KB Toys]] exclusive ''Universe'' [[Micromaster]] [[combiner]]s were released in ''[[Transformers: Energon (toyline)\|Energon]]'' ([[Protectobot (G1)\|Protectobots]], [[Constructicon (G1)\|Constructicons]]) and ''[[Transformers: Cybertron (toyline)\|Cybertron]]'' ([[Railbot]]s, [[Aerialbot (G1)\|Aerialbots]]) packaging in [[multilingual packaging\|European markets]].
			*The "GDO" redecos of ''[[Transformers: Dark of the Moon (toyline)\|Dark of the Moon]]'' Leader Class [[Ironhide (Movie)/toys#Leader Class toys\|Ironhide]] and [[Transformers (2010 toyline)\|2010 ''Transformers'']] "[[Hunt for the Decepticons]]" Leader Class [[Starscream (Movie)/toys#Leader Class toys\|Starscream]] were initially released in [[Transformers: Generations (toyline)#Exclusives\|Hasbro's Asian markets in English-only ''Generations'' packaging]], and were later made available by Hasbro in Canada as [[Toys"R"Us]] exclusives in [[multilingual packaging\|bilingual]] English/Chinese ''Dark of the Moon''/''[[Movie Trilogy Series]]'' packaging.
	*In addition to his exclusive ''[[Transformers: Universal Studios]]'' release, the general retail release of [[Cyberverse (toyline)\|Cyberverse]] [[Evac (Ride)#Cyberverse\|Evac]] and his wave-mates [[Dino#Cyberverse\|Mirage]] and [[Soundwave (ROTF)#CyberverseBlue\|Soundwave]] (who weren't available at Universal Studios) lacked the "Prime" moniker on their United States market packaging, whereas the multilingual European releases kept the "Prime" title.		*In addition to his exclusive ''[[Transformers: Universal Studios]]'' release, the general retail release of [[Cyberverse (toyline)\|Cyberverse]] [[Evac (Ride)#Cyberverse\|Evac]] and his wave-mates [[Dino#Cyberverse\|Mirage]] and [[Soundwave (ROTF)#CyberverseBlue\|Soundwave]] (who weren't available at Universal Studios) lacked the "Prime" moniker on their United States market packaging, whereas the multilingual European releases kept the "Prime" title.
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