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{{disambig3|Ben}}
{{disambig3|Ben}}
'''Ben MacCrae''' is an Assistant Brand Manager of Global Brand Development & Marketing on the ''Transformers'' brand at [[Hasbro]]. He is in charge of exclusives for the [[Transformers: Generations (toyline)|''Generations'']] franchise.
[[File:BmacPulseCon2022.jpg|thumb|right|upright=1.66]]
'''Ben "Bmac" MacCrae''' is an Associate Brand Manager of Global Brand Development & Marketing on the ''Transformers'' brand at [[Hasbro]]. He is in charge of exclusives for the [[Transformers: Generations (toyline)|''Generations'']] franchise. He previously worked at a contractor running ''[[Magic: The Gathering]]'' events before later taking an internship on the franchise team for ''Transformers''. He was then eventually brought onto the product team during then-Associate Brand Manager [[Rachel Fleming]]'s maternity leave.
 
==Known marketing projects==
*[[Generations Selects (toyline)|''Generations Selects'']]
*[[Studio Series|''Studio Series'']]
*[[Transformers: Legacy|''Legacy'']]
*[[Transformers: Generations (toyline)#Shattered Glass Collection|''Shattered Glass Collection'']]
*''[[Transformers R.E.D.]]''


{{TOCclear}}
==Projects Ben is known to have had a hand in marketing==
===HasLab===
===HasLab===
*[[Star Saber (G1)/toys#HasLab|Victory Saber]]
*[[Star Saber (G1)#Legacy|Victory Saber]] with [[Holi#Legacy|Holi]] and [[Fire#Legacy|Fire]]
*[[Deathsaurus (G1)#Legacy|Deathsaurus]] with [[Tigerbreast#Legacy|Tigerchest]] and [[Eaglebreast#Legacy|Eaglechest]]
*[[Omega Prime#Legacy|Omega Prime]]<br>(with [[Optimus Prime (RID)#Legacy|Optimus Prime]], [[Ultra Magnus (RID)#Legacy|Ultra Magnus]], [[Blue Bolts (RID)#Legacy|Autobot Bluebolts]], and [[Cerebros (RID)#Legacy|Cerebros]])
 
===Transformers Collaborative===
===Transformers Collaborative===
*[[Tyrannocon Rex]] / [[JP93]]
*[[Megatron (G1)/Generations toys#Collaborative|Megatron H.I.S.S. Tank]] and [[Baroness#Collaborative|Baroness]]
*[[Megatron (G1)/Generations toys#Collaborative|Megatron H.I.S.S. Tank]] and [[Baroness#Collaborative|Baroness]]
{{creatorstub|Project credits from livestreams}}
*[[Bumblebee (G1)/toys#Collaborative|Bumblebee A.W.E. Striker]] and [[Stalker (G.I. Joe)#Collaborative|Sgt. Stalker]]
*[[Code Red]] (initial concept, finished by another marketer)
*[[Party Wallop]]
 
===Holiday===
*[[Optimus Prime (G1)/Generations toys#Holiday|Holiday Optimus Prime]]
{{creatorstub|More specific project credits from livestreams, conventions, instagram, etc etc etc}}
 
==Other known projects==
===Robosen Collector's Edition===
*[[Optimus Prime (G1)/toys#Robosen Collector's Edition|Optimus Prime Auto Converting Robot]] (Cataloguing the voice lines recorded by [[Peter Cullen]].)<ref>[[May 22]], [[2023]] [https://youtu.be/Sfimkf3el8Q?t=930 Interview] with the "Adventures in Collecting" podcast.</ref>
 
==Convention appearances==
==Convention appearances==
*[[Hasbro Pulse Fan Fest 2021]]
*[[Hasbro Pulse Fan Fest 2021]]
*[[Hasbro Pulse Con 2021]]
*[[Hasbro Pulse Con 2021]]
*[[San Diego Comic-Con#2022|San Diego Comic-Con 2022]]
*[[San Diego Comic-Con#2022|San Diego Comic-Con 2022]]
*[[Hasbro Pulse Con 2022]]
*[[MCM Comic-Con London 2022]]
*[[San Diego Comic-Con#2023|San Diego Comic-Con 2023]]
*[[Hasbro Pulse Con 2023]]
*[[Singapore Comic Con#2023|Singapore Comic Con 2023]]
*[[WonderCon#2024|WonderCon 2024]]
*[[Hasbro Pulse Con 2024]]


==Hasbro Pulse livestream appearances==
==Hasbro Pulse web content appearances==
*[[May 21]], 2021's [https://www.youtube.com/watch?v=txGS01bXx9U "Hasbro Pulse | Fan First Friday: Transformers Livestream"] on YouTube, with [[Evan Brooks]].
===Livestreams===
*[[May 21]], [[2021]]'s [https://www.youtube.com/watch?v=txGS01bXx9U "Hasbro Pulse | Fan First Friday: Transformers Livestream"] on YouTube, with [[Evan Brooks]].
*[[August 13]], 2021's [https://www.youtube.com/watch?v=v-r_ueBc4R0 "Fan First Friday | Transformers Livestream"] on YouTube, with Evan Brooks and [[Isabella Weiss]].
*[[August 13]], 2021's [https://www.youtube.com/watch?v=v-r_ueBc4R0 "Fan First Friday | Transformers Livestream"] on YouTube, with Evan Brooks and [[Isabella Weiss]].
*[[August 27]], 2021's [https://www.youtube.com/watch?v=Q_TWf9if4d8 "Hasbro Pulse | Fan First Friday | Transformers Livestream"] on YouTube, with Evan Brooks.
*[[August 27]], 2021's [https://www.youtube.com/watch?v=Q_TWf9if4d8 "Hasbro Pulse | Fan First Friday | Transformers Livestream"] on YouTube, with Evan Brooks.
*[[February 4]], [[2022]]'s [https://youtu.be/8_jRsZDV9FI "Fan First Friday | Transformers Livestream"] on YouTube, with Isabella Weiss, [[Sam Smith]], [[Mark Maher]], and Evan Brooks.
*[[February 4]], [[2022]]'s [https://www.youtube.com/watch?v=8_jRsZDV9FI "Fan First Friday | Transformers Livestream"] on YouTube, with Isabella Weiss, [[Sam Smith]], [[Mark Maher]], and Evan Brooks.
*[[June 23]], 2022's [https://youtu.be/u-vNMsLdhXo "Hasbro Pulse | Transformers Fanstream"] with Isabella Weiss and Mark Maher.
*[[June 23]], 2022's [https://www.youtube.com/watch?v=u-vNMsLdhXo "Hasbro Pulse | Transformers Fanstream"] with Isabella Weiss and Mark Maher.
*[[August 16]], 2022's [https://youtu.be/mxRrhLJ1KH0 Hasbro Pulse Transformers Fanstream] on YouTube, with [[Delaney Norris]], Sam Smith, Evan Brooks, Isabella Weiss, and Mark Maher.
*[[August 16]], 2022's [https://www.youtube.com/watch?v=mxRrhLJ1KH0 Hasbro Pulse Transformers Fanstream] on YouTube, with [[Delaney Norris]], Sam Smith, Evan Brooks, Isabella Weiss, and Mark Maher.
*[[October 27]], 2022's [https://www.youtube.com/watch?v=1-tJqD8UECc 1027 Hasbro Pulse Premium Event] on YouTube, with [[Thew Adams]].
*[[November 29]], 2022's [https://www.youtube.com/watch?v=cHzcEhQ5Ifo Hasbro Pulse Transformers Fanstream] on YouTube, with Evan Brooks.
*[[January 31]], [[2023]]'s [https://www.youtube.com/watch?v=l33J9hIaQm8 Hasbro Pulse Transformers Fanstream] on YouTube, with Delaney Norris, Evan Brooks, and Mark Maher.
*[[February 6]], 2023's [https://www.youtube.com/watch?v=9g9aZg2DIAw Hasbro's Transformers Team Roundtable Q&A February 2023 - Origin Jazz Revealed!] recorded on the Seibertron.com YouTube channel, with Delaney Norris, Sam Smith, Evan Brooks, and Mark Maher
*[[April 4]], 2023's [https://www.youtube.com/watch?v=7Qv8dh66d48 Hasbro Pulse Transformers Fanstream] on YouTube, with Evan Brooks, Mark Maher, Sam Smith and [[Shogo Hasui]].
*[[May 16]], 2023's [https://www.youtube.com/watch?v=tPFnqhvXhTs Hasbro Pulse Transformers Fanstream] on YouTube, with Evan Brooks and [[Sixo]].
*[[June 20]], 2023's [https://www.youtube.com/watch?v=QjLY0uamTKM Hasbro Pulse Transformers Fanstream] on YouTube, with Mark Maher, Evan Brooks, and [[Rich Pellegrino]].
*October 27, 2023's [https://www.youtube.com/watch?v=bQDGvr0oGqs 1027 Hasbro Pulse Premium Event] on YouTube, with Mark Maher.
*[[November 14]], 2023's [https://www.youtube.com/watch?v=ClqPbfd2hcg Hasbro Pulse Transformers Fanstream] on YouTube, with Mark Maher and Evan Brooks.
*[[January 30]], [[2024]]'s [https://www.youtube.com/watch?v=Sodl6lRkifQ  Hasbro Pulse | Transformers: Legacy RID 2001 Omega Prime HasLab Fanstream | January 2024] on YouTube, with Evan Brooks.
*[[February 21]], 2024's [https://www.youtube.com/watch?v=PqvJx2CNWP0 Hasbro Pulse | Transformers HasLab: Legacy RID 2001 Omega Prime | Painted Model Reveal] on YouTube, with Evan Brooks.
*[[March 7]], 2024's [https://www.youtube.com/watch?v=3Pkz6oTI7W4 Hasbro Pulse | Transformers 40th Anniversary Fanstream | March 7, 2024] on YouTube, with Evan Brooks and Mark Maher.
*[[March 14]], 2024's [https://www.youtube.com/watch?v=ESK6ZEhqM5Y Hasbro Pulse | Transformers 40th Anniversary Fanstream | March 14, 2024] on YouTube, with Evan Brooks and Mark Maher.
*[[March 21]], 2024's [https://www.youtube.com/watch?v=sPkQZZ4zasE Hasbro Pulse | Transformers 40th Anniversary Fanstream | March 21, 2024] on YouTube, with Mark Maher and Evan Brooks.
*[[March 28]], 2024's [https://www.youtube.com/watch?v=BlrpW_ZFKvE Hasbro Pulse | Transformers 40th Anniversary Fanstream | March 28, 2024] on YouTube, with Evan Brooks, Mark Maher, [[Kelly Rose]], and [[Matt Ferguson]].
*[[April 25]], 2024's [https://www.youtube.com/watch?v=s06YE02e844  Hasbro Pulse Transformers Fanstream | April 2024] on YouTube, with Mark Maher and Evan Brooks.
*[[May 14]], 2024's [https://www.youtube.com/watch?v=OOXZGDHebTk Hasbro Pulse | Transformers Fanstream | May 2024] on YouTube, with Evan Brooks and Kelly Rose.
 
===Articles===
;HasLab Preview
*[https://old.hasbropulse.com/blogs/haslab-preview/unboxing-the-transformers-generations-haslab-deathsaurus Unboxing the Transformers Generations HasLab Deathsaurus] packaging walkthrough with Evan Brooks
 
==Trivia==
*MacCrae was a [[G.I. Joe (franchise)|''G.I. Joe'']] {{w|Playtest|playtester}} as a child. He still owns multiple prototype toys from this time in his life, some of which were never actually released.
*BMac's favorite character is [[Seaspray (G1)|Seaspray]]. He fights for him at every meeting to plan out the year's assortment and swears he'll do so until the day he leaves the brand.<ref>[[February 8]], [[2023]] [https://www.youtube.com/watch?v=voS6WZ-PT2E Interview] along with [[Delaney Norris]], [[Mark Maher]], and Evan Brooks on the "Mr. Alan SuperShow" YouTube channel</ref>
 
==References==
{{reflist}}


==External links==
==External links==
*[https://www.linkedin.com/in/benmaccrae/ Ben MacCrae on LinkedIn]
*[https://www.linkedin.com/in/benmaccrae/ Ben MacCrae on LinkedIn]
*[https://www.instagram.com/bmacatron84/ Ben MacCrae on Instagram]
*[https://www.instagram.com/bmacatron84/ Ben MacCrae on Instagram]
===Interviews===
*[[November 7]], [[2022]] [https://www.youtube.com/watch?v=Z4rkJLQpWJo Interview] along with [[Evan Brooks]] on the "Mr. Alan SuperShow" YouTube channel
*[[February 8]], [[2023]] [https://www.youtube.com/watch?v=voS6WZ-PT2E Interview] along with [[Delaney Norris]], [[Mark Maher]], and Evan Brooks on the "Mr. Alan SuperShow" YouTube channel
*[[May 22]], 2023 [https://www.youtube.com/watch?v=Sfimkf3el8Q Interview] on the "Adventures in Collecting" podcast, on YouTube
*[[June 26]], 2023 [https://www.youtube.com/watch?v=AF64f3-8mLg Interview] along with Delaney Norris on the "Toys are Russ" YouTube channel


{{DEFAULTSORT:MacCrae, Ben}}
{{DEFAULTSORT:MacCrae, Ben}}
[[Category:Convention guests]]
[[Category:Convention guests]]
[[Category:Hasbro marketing]]
[[Category:Hasbro marketing]]

Latest revision as of 00:34, 17 January 2025

The name or term "Ben" refers to more than one character or idea. For a list of other meanings, see Ben (disambiguation).

Ben "Bmac" MacCrae is an Associate Brand Manager of Global Brand Development & Marketing on the Transformers brand at Hasbro. He is in charge of exclusives for the Generations franchise. He previously worked at a contractor running Magic: The Gathering events before later taking an internship on the franchise team for Transformers. He was then eventually brought onto the product team during then-Associate Brand Manager Rachel Fleming's maternity leave.

Known marketing projects

[edit]

HasLab

[edit]

Transformers Collaborative

[edit]

Holiday

[edit]



What's all this about?

This article on a real person associated with the Transformers brand is a stub and is missing information.
You can help MediaWiki by expanding it.

What's needed: More specific project credits from livestreams, conventions, instagram, etc etc etc


Other known projects

[edit]

Robosen Collector's Edition

[edit]

Convention appearances

[edit]

Hasbro Pulse web content appearances

[edit]

Livestreams

[edit]

Articles

[edit]
HasLab Preview

Trivia

[edit]
  • MacCrae was a G.I. Joe playtester as a child. He still owns multiple prototype toys from this time in his life, some of which were never actually released.
  • BMac's favorite character is Seaspray. He fights for him at every meeting to plan out the year's assortment and swears he'll do so until the day he leaves the brand.[2]

References

[edit]
  1. ↑ May 22, 2023 Interview with the "Adventures in Collecting" podcast.
  2. ↑ February 8, 2023 Interview along with Delaney Norris, Mark Maher, and Evan Brooks on the "Mr. Alan SuperShow" YouTube channel
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Interviews

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