Blindpacking: Difference between revisions
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'''Blindpacking''' is a style of [[Packaging|package]] design in which the identity of the [[toy]] contained inside is obscured. | '''Blindpacking''' is a style of [[Packaging|package]] design in which the identity of the [[toy]] contained inside is obscured. Typically, an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set. | ||
Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of [[shortpacking|shortpacked]] or [[chase figure]]s. | Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of [[shortpacking|shortpacked]] or [[chase figure]]s. | ||
Blindpacking is common among small ''Transformers'' collectibles in Japan, but is uncommon in the United States. | Blindpacking is common among small ''Transformers'' collectibles in [[Japan]], but is uncommon in the [[United States]]...until today, that is. | ||
==Blindpacked products== | ==Blindpacked products== | ||
===Japan=== | ===Japan=== | ||
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*[[Transformers: BotBots (toyline)|BotBots]] | *[[Transformers: BotBots (toyline)|BotBots]] | ||
*[[Super7#Keshi Surprise|Keshi Surprise]] | *[[Super7#Keshi Surprise|Keshi Surprise]] | ||
*[[Squeezelings]] | |||
*[[TeeTurtle]] reversible plushies | |||
*[[Blokees]] Galaxy and Defender Version kits | |||
*[[Way Studios]] statue figurines | |||
*[[Pop Mart]] Transformers Generations Series | |||
*[[Auldey]] Alpha Action Elite figures | |||
[[Category:Toys]] | [[Category:Toys]] | ||
Latest revision as of 15:37, 22 October 2025
Blindpacking is a style of package design in which the identity of the toy contained inside is obscured. Typically, an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set.
Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of shortpacked or chase figures.
Blindpacking is common among small Transformers collectibles in Japan, but is uncommon in the United States...until today, that is.
Blindpacked products
[edit]Japan
[edit]- Many of Kabaya's lines, including:
- Super Collection Figures
- JUSCO exclusive Spychangers
- The Transformers: Micromaster
- Mini Vehicle keychains
- Smallest Transforming Transformers
- Q-Robo Collection Figure
- Micron Booster
- Movie EZ Collection toys distributed by Subarudo
- Boss Coffee's PVC line
Outside Japan
[edit]- Mini-Cons with energon fizzy sweets (UK only)
- Arms Micron (UK only)
- Kre-O Micro-Changers
- Thrilling 30 Collectible Figurines
- Tiny Titans
- Alt-Modes
- Tiny Turbo Changers
- BotBots
- Keshi Surprise
- Squeezelings
- TeeTurtle reversible plushies
- Blokees Galaxy and Defender Version kits
- Way Studios statue figurines
- Pop Mart Transformers Generations Series
- Auldey Alpha Action Elite figures
