Funstore: Difference between revisions
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Commencing operations in 1999, '''Funstore''' was an online retailer based in the [[ | Commencing operations in 1999, '''Funstore''' was an online retailer based in the [[United Kingdom]]. A joint venture between the venerable toy retailer {{w|Hamleys}} and [[Hasbro]], Funstore bucked market traditions of the time by joining in an E-commerce branding partnership to operate the retailer, though Hasbro's involvement was not made obvious due to the fact Hasbro was running the site under the Hamleys brand name. E-commerce software developer Actinic designed Funstore's software under a very tight timeframe to fulfill Hasbro's desire to catch the 1999 [[Christmas]] market. | ||
Unusually, Hasbro also included products made by their competitors (though packaged under Hamleys' | Unusually, Hasbro also included products made by their competitors (though packaged under Hamleys' brand name), such as [[Mattel]]'s ''Barbie''. | ||
Funstore later ceased operations with the advent of Hamleys' | Funstore later ceased operations with the advent of Hamleys' online retail outlet and Hasbro UK's version of [[Hasbro Toy Shop]] (which has since also ceased operations).<ref>[http://www.hasbrotoyshop.co.uk/ HasbroToyShop.co.uk's announcement of closure.]</ref> | ||
==References== | |||
{{reflist}} | |||
==External links== | ==External links== | ||
*[ | *[https://www.computerweekly.com/Articles/1999/09/16/179062/case-study-actinic-catalog-3.htm September 16, 1999 article at Computer Weekly.com on the Funstore.] | ||
[[Category:Hasbro subsidiaries]] | [[Category:Hasbro subsidiaries]] | ||
Latest revision as of 23:08, 24 September 2024
Commencing operations in 1999, Funstore was an online retailer based in the United Kingdom. A joint venture between the venerable toy retailer Hamleys and Hasbro, Funstore bucked market traditions of the time by joining in an E-commerce branding partnership to operate the retailer, though Hasbro's involvement was not made obvious due to the fact Hasbro was running the site under the Hamleys brand name. E-commerce software developer Actinic designed Funstore's software under a very tight timeframe to fulfill Hasbro's desire to catch the 1999 Christmas market.
Unusually, Hasbro also included products made by their competitors (though packaged under Hamleys' brand name), such as Mattel's Barbie.
Funstore later ceased operations with the advent of Hamleys' online retail outlet and Hasbro UK's version of Hasbro Toy Shop (which has since also ceased operations).[1]
