Majorette: Difference between revisions
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Majorette is a France-based toy company that produces primarily small die-cast car toys in 1/64th scale. Majorette originally produced their wares in Lyon, but in recent years, their manufacturing has been located in Thailand. | [[Image:Majorette-Logo.png|right|275px]] | ||
'''Majorette''' is a [[France]]-based toy company that produces primarily small die-cast car toys in 1/64th scale. Majorette originally produced their wares in Lyon, but in recent years, their manufacturing has been located in Thailand. | |||
They were acquired by the [[Germany|German]] [[Simba Dickie Group]] - which would later also become a ''Transformers'' licensee - in 2010. | |||
Founded in 1961 by Emile Véron, Majorette originated making model railways and accessories. The company was originally known as "Rail-Route" in 1964, when the first cars came to market. But by | == Overview == | ||
Founded in 1961 by Emile Véron, Majorette originated making model railways and accessories. The company was originally known as "Rail-Route" in 1964, when the first cars came to market. But by 1967, the name was changed to Majorette. The company soon became the largest producer of any French model car manufacturer. They focused on French and European cars, but also represented vehicles of other parts of the world, such as Japan. | |||
By 1982, Majorette USA had been founded in Miami, Florida; however, Majorette models have not been sold in stores stateside since the latter half of the | By 1982, Majorette USA had been founded in Miami, Florida; however, Majorette models have not been sold in stores stateside since the latter half of the 1990s. Majorette was purchased by the French toy company Smoby in 2003; the same company that also purchased Berchet. By 2010, Smoby/ Majorette was purchased by the Simba Dickie group, after a deal to sell Majorette to French investment firm MI29 fell through. | ||
== Toys == | == Toys == | ||
[[Image: | [[Image:MiniCarCollection_optimusprimes.jpg|right|thumb|320px|Mini Car Collection Convoy and Convoy Super Mode]] | ||
{{main|Transformers Mini Car Collection}} | |||
Released in 2003, the The ''Transformers Mini Car Collection'' toys were a combined effort between French toy company Majorette and Japanese confectionery company [[Kabaya]]. This line was compoised of vehicles that were not custom-designed vehicles, but rather [[redeco]]s of Majorette's already existing numbered [[die-cast]] cars; these were similar to [[Hot Wheels (franchise)|Hot Wheels]] and released in [[2003]]. These were intended to represent key characters of [[Transformers: Armada (franchise)|Transformers: Armada]] series. While the paint schemes followed the characters, the vehicles didn't exactly always follow suit. Sold as Kabaya [[candy toy]]s, each vehicle came packed with a stick of chewing gum. | |||
The | |||
How thoughtful. | How thoughtful. | ||
==Notes== | ==Notes== | ||
* Majorette had a habit of collecting- er, ''purchasing'' other toy car companies: Back in 1980, Majorette purchased fellow French diecast scale car/truck manufacturer Solido, and also at around this time, Majorette bought the [[Portugal|Portuguese]] toy company Novacar and production of their products commenced at the Portugal factory. <ref>{{w|Majorette (toy manufacturer)|Majorette at Wikipedia}}</ref> | |||
*Majorette had a habit of collecting- er, purchasing other toy car companies: Majorette purchased | |||
==External links== | ==External links== | ||
*[http://www.majorette.com/en/home/ Majorette Home Page] | *[http://www.majorette.com/en/home/ Majorette Home Page] | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
[[Category: Companies]] | |||
Latest revision as of 18:04, 9 June 2025
Majorette is a France-based toy company that produces primarily small die-cast car toys in 1/64th scale. Majorette originally produced their wares in Lyon, but in recent years, their manufacturing has been located in Thailand.
They were acquired by the German Simba Dickie Group - which would later also become a Transformers licensee - in 2010.
Overview
[edit]Founded in 1961 by Emile Véron, Majorette originated making model railways and accessories. The company was originally known as "Rail-Route" in 1964, when the first cars came to market. But by 1967, the name was changed to Majorette. The company soon became the largest producer of any French model car manufacturer. They focused on French and European cars, but also represented vehicles of other parts of the world, such as Japan.
By 1982, Majorette USA had been founded in Miami, Florida; however, Majorette models have not been sold in stores stateside since the latter half of the 1990s. Majorette was purchased by the French toy company Smoby in 2003; the same company that also purchased Berchet. By 2010, Smoby/ Majorette was purchased by the Simba Dickie group, after a deal to sell Majorette to French investment firm MI29 fell through.
Toys
[edit]
Released in 2003, the The Transformers Mini Car Collection toys were a combined effort between French toy company Majorette and Japanese confectionery company Kabaya. This line was compoised of vehicles that were not custom-designed vehicles, but rather redecos of Majorette's already existing numbered die-cast cars; these were similar to Hot Wheels and released in 2003. These were intended to represent key characters of Transformers: Armada series. While the paint schemes followed the characters, the vehicles didn't exactly always follow suit. Sold as Kabaya candy toys, each vehicle came packed with a stick of chewing gum.
How thoughtful.
Notes
[edit]- Majorette had a habit of collecting- er, purchasing other toy car companies: Back in 1980, Majorette purchased fellow French diecast scale car/truck manufacturer Solido, and also at around this time, Majorette bought the Portuguese toy company Novacar and production of their products commenced at the Portugal factory. [1]
