Evergreen: Difference between revisions
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[[File:MyBusyBook-figurines.jpg|thumb|right|upright=1.66|''I'm gonna take this moment<br>And make it last forever'']] | [[File:MyBusyBook-figurines.jpg|thumb|right|upright=1.66|''I'm gonna take this moment<br>And make it last forever'']] | ||
In a commercial context, '''evergreen''' product is merchandise that is not "seasonal" – it can be sent to shelves for an extended period without needing to refreshed or updated. For ''[[Transformers brand|Transformers]]'', this means product that is "franchiseless", not tied any any flavor-of-the-year brand like a cartoon or movie. | In a commercial context, '''evergreen''' product is merchandise that is not "seasonal" – it can be sent to shelves for an extended period without needing to be refreshed or updated. For ''[[Transformers brand|Transformers]]'', this means product that is "franchiseless", not tied any any flavor-of-the-year brand like a cartoon or movie. | ||
After the [[live-action film series]] catapulted ''Transformers'' back into the public consciousness, deliberately evergreen products became increasingly common throughout the early 2010s, typically for licensed merchandise or for ancillary, [[market six|value-oriented]] [[Hasbro]] toys. These products would typically borrow key art from a scattershot assortment of sources, such as various ''[[Transformers: Generations|Generations]]'' toylines and the ''[[Transformers Legends (mobile game)|Legends]]'' card game. | After the [[live-action film series]] catapulted ''Transformers'' back into the public consciousness, deliberately evergreen products became increasingly common throughout the early 2010s, typically for licensed merchandise or for ancillary, [[market six|value-oriented]] [[Hasbro]] toys. These products would typically borrow key art from a scattershot assortment of sources, such as various ''[[Transformers: Generations|Generations]]'' toylines and the ''[[Transformers Legends (mobile game)|Legends]]'' card game. | ||
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===Fiction=== | ===Fiction=== | ||
[[File:FutureGloriesLost-KnightTemplarPrime.jpg|thumb|right|upright=1.33|''I'm gonna give my heart away<br>And pray we'll stay together'']] | [[File:FutureGloriesLost-KnightTemplarPrime.jpg|thumb|right|upright=1.33|''I'm gonna give my heart away<br>And pray we'll stay together'']] | ||
IDW Publishing's Generation 1 comic line began introducing evergreen character designs in the aftermath of the ''[[Revolution]]'' crossover event. The implementation was last-minute enough that [[:File:OP1 subcvrA.jpg|at least one cover]] had to be redrawn by the artist to incorporate Optimus's evergreen design. Designs have been introduced as follows | IDW Publishing's Generation 1 comic line began introducing evergreen character designs in the aftermath of the ''[[Revolution]]'' crossover event. The implementation was last-minute enough that [[:File:OP1 subcvrA.jpg|at least one cover]] had to be redrawn by the artist to incorporate Optimus's evergreen design. Designs have been introduced as follows: | ||
*[[Starscream (G1)/IDW Generation 1 continuity|Starscream]], beginning with [[Ping|''The Transformers: Till All Are One'' #5]] | *[[Starscream (G1)/IDW Generation 1 continuity|Starscream]], beginning with [[Ping|''The Transformers: Till All Are One'' #5]] | ||
*[[Optimus Prime (G1)/IDW Generation 1 continuity|Optimus Prime]], beginning with [[New Cybertron Part 1: To Walk Among the Chosen|''Optimus Prime'' #1]] | *[[Optimus Prime (G1)/IDW Generation 1 continuity|Optimus Prime]], beginning with [[New Cybertron Part 1: To Walk Among the Chosen|''Optimus Prime'' #1]] | ||
Revision as of 20:49, 25 September 2017
And make it last forever
In a commercial context, evergreen product is merchandise that is not "seasonal" – it can be sent to shelves for an extended period without needing to be refreshed or updated. For Transformers, this means product that is "franchiseless", not tied any any flavor-of-the-year brand like a cartoon or movie.
After the live-action film series catapulted Transformers back into the public consciousness, deliberately evergreen products became increasingly common throughout the early 2010s, typically for licensed merchandise or for ancillary, value-oriented Hasbro toys. These products would typically borrow key art from a scattershot assortment of sources, such as various Generations toylines and the Legends card game.
Eventually, Hasbro moved to align these sorts of products under a unified evergreen aesthetic, and began implementing a purpose-made set of Generation-1-inspired character designs, created by Emiliano Santalucia, for use on all-and-sundry licensed and in-house products. They first debuted in late 2016, without fanfare, in IDW Publishing's Generation 1 comic line, before showing up on a wider variety of merchandise during 2017.
Products incorporating evergreen character designs
Fiction
And pray we'll stay together
IDW Publishing's Generation 1 comic line began introducing evergreen character designs in the aftermath of the Revolution crossover event. The implementation was last-minute enough that at least one cover had to be redrawn by the artist to incorporate Optimus's evergreen design. Designs have been introduced as follows:
- Starscream, beginning with The Transformers: Till All Are One #5
- Optimus Prime, beginning with Optimus Prime #1
- Soundwave, beginning with First Strike #2
Toys
You're the only girl that I need
- Power of the Primes
- Voyager Class Starscream
Merchandise
- Hasbro
- Fidget Its fidget spinners
- Licensed
- Hauck go karts
- Transformers: My Busy Book
- Radz 4-in-1 Candy & Surprise bags
- Carnival Playtime mascot costumes
