View-Master

View-Master was an American corporation that specialized in the production of stereoscopic images (in other words, a simple 3-D viewer and accompanying photos). Currently a subsidiary of Fisher-Price, itself a subsidiary of Mattel, Hasbro's chief rival in the toy business, View-Master used to be an independent company and a Hasbro licensee.

Merchandise

Generation 1

Hey, kids! Let's play spot the difference!

• Gift Set (1985)

This set included a standard View-Master reel viewer and a set of three 3D reels in a special Transformers-themed package. The reels told the story of the battle at Sherman Dam — for the most part identical to the story shown in "More than Meets the Eye, Part 2".

• Reels (1985)

A set of three View-Master reels that told a Transformers story. These were the same reels that were available with the gift set above.

• Show-Beam Cartridge (1985)

A cartridge designed for use with View-Master's "Show-Beam" projector device (a flashlight that could project images onto walls, etc.). This cartridge included a Transformers story and was also available in a special gift pack with a regular Show-Beam device and a Transformers sticker on the package.

Notes

• View-Master reels also exist for other Hasbro licenses such as G.I. Joe.
• View-Masters are so cool, dude.

External links

• View-Master at Wikipedia