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[[File:Mattel.jpg|thumb|right|upright=1.1|"I'm from Mattel. Well, actually, I'm from a smaller company that was purchased by Mattel in a leveraged buyout."]] | [[File:Mattel.jpg|thumb|right|upright=1.1|"I'm from Mattel. Well, actually, I'm from a smaller company that was purchased by Mattel in a leveraged buyout."]] | ||
'''Mattel''' is an American toy company and a perennial business rival of [[Hasbro]]. Like Hasbro, the company possesses its own prominent in-house brands, which include ''{{w|He-Man}}'', '' | '''Mattel''' is an American toy company founded in [[1945]], and a perennial business rival of [[Hasbro]]. Like Hasbro, the company possesses its own prominent in-house brands, which include ''{{w|He-Man}}'', ''[[Hot Wheels]]'', and ''{{w|Barbie}}'', and merchandising licenses for other properties like ''[[Jurassic Park]]'', [[DC Comics]], and ''[[Power Rangers (franchise)|Power Rangers]]'' have bounced back and forth between the two companies over the years. | ||
Despite their long-standing rivalry, Hasbro and Mattel entered into a multi-year partnership in 2023, where they agreed to produce co-branded toys and games based on their respective franchises. <ref>[https://corporate.hasbro.com/en-us/articles/mattel_and_hasbro_enter_into_licensing_agreements_article | Despite their long-standing rivalry, Hasbro and Mattel entered into a multi-year partnership in 2023, where they agreed to produce co-branded toys and games based on their respective franchises.<ref>[https://corporate.hasbro.com/en-us/articles/mattel_and_hasbro_enter_into_licensing_agreements_article Mattel and Hasbro Enter into Licensing Agreements to Launch Monopoly: Barbie Edition, Transformers Hot Wheels, and Transformers UNO]</ref> The first such ''Transformers''-themed crossover would be a pair of ''Hot Wheels''-themed [[Optimus Prime (G1)/toys#Hot Wheels|Optimus Prime]] toys released as part of their "Mattel Creations" line in mid-2024. | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
==External links== | |||
*{{w|Mattel}} at Wikipedia | |||
[[Category:Companies]] | [[Category:Companies]] | ||
Revision as of 22:39, 21 May 2024
Mattel is an American toy company founded in 1945, and a perennial business rival of Hasbro. Like Hasbro, the company possesses its own prominent in-house brands, which include He-Man, Hot Wheels, and Barbie, and merchandising licenses for other properties like Jurassic Park, DC Comics, and Power Rangers have bounced back and forth between the two companies over the years.
Despite their long-standing rivalry, Hasbro and Mattel entered into a multi-year partnership in 2023, where they agreed to produce co-branded toys and games based on their respective franchises.[1] The first such Transformers-themed crossover would be a pair of Hot Wheels-themed Optimus Prime toys released as part of their "Mattel Creations" line in mid-2024.
References
External links
- Mattel at Wikipedia
