Blindpacking

Blindpacking is a style of package design in which the identity of the toy contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set.

Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of shortpacked or chase figures.

Blindpacking is common among small Transformers collectibles in Japan, but is uncommon in the United States.

Blindpacked products

Japan

• Many of Kabaya's lines, including:
  • Transformers Wafer Choco
  • Generation 1 Figure-Collection
  • Transformers: Beast Wars Choco
  • Beast Fighters
  • Beast Battler
• Super Collection Figures
• JUSCO exclusive Spychangers
• The Transformers: Micromaster
• Mini Vehicle keychains
• Smallest Transforming Transformers
• Q-Robo Collection Figure
• Micron Booster
• Movie EZ Collection toys distributed by Subarudo
• Boss Coffee's PVC line

Outside Japan

• Mini-Cons with energon fizzy sweets (UK only)
• Arms Micron (UK only)
• Kre-O Micro-Changers
• Thrilling 30 Collectible Figurines
• Tiny Titans
• Alt-Modes
• Tiny Turbo Changers
• BotBots
• Keshi Surprise
• Squeezelings
• TeeTurtle reversible plushies