Multi-property brand: Difference between revisions
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A '''multi-property brand''' is a line of toys, with its own logo and (if successful) brand recognition, under which toys of characters and/or vehicles from several pre-existing properties, licensed or owned by the toy company, are produced. With rare exceptions, the brand has no characters of its own, but rather represents a play pattern such as construction toys or miniatures gaming under which any number of toy lines can co-exist. Transformers toys have been produced in a number of such lines, going back to ''[[Beast Wars (toyline)|Beast Wars]]'', but more commonly in the 2000s with both contemporary and "classic" ([[ | A '''multi-property brand''' is a line of toys, with its own logo and (if successful) brand recognition, under which toys of characters and/or vehicles from several pre-existing properties, licensed or owned by the toy company, are produced. With rare exceptions, the brand has no characters of its own, but rather represents a play pattern such as construction toys or miniatures gaming under which any number of toy lines can co-exist. Transformers toys have been produced in a number of such lines, going back to ''[[Beast Wars: Transformers (toyline)|Beast Wars]]'', but more commonly in the 2000s with both contemporary and "classic" ([[The Transformers (toyline)|Generation 1]] and ''Beast Wars''/''[[Beast Machines: Transformers (toyline)|Beast Machines]]'', with the occasional oddball from [[Transformers: Robots in Disguise (franchise)|Robots in Disguise]]) characters represented. | ||
Revision as of 07:01, 6 July 2012
A multi-property brand is a line of toys, with its own logo and (if successful) brand recognition, under which toys of characters and/or vehicles from several pre-existing properties, licensed or owned by the toy company, are produced. With rare exceptions, the brand has no characters of its own, but rather represents a play pattern such as construction toys or miniatures gaming under which any number of toy lines can co-exist. Transformers toys have been produced in a number of such lines, going back to Beast Wars, but more commonly in the 2000s with both contemporary and "classic" (Generation 1 and Beast Wars/Beast Machines, with the occasional oddball from Robots in Disguise) characters represented.
