Blindpacking: Difference between revisions
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''' | '''Blindpacking''' is a style of [[packaging|package]] design in which the identity of the [[toy]] contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set. | ||
Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of [[shortpacked]] or [[chase figure]]s. | |||
Blindpacking is common among small ''Transformers'' collectibles in Japan, but is uncommon in the United States. | |||
[[Category: Toys]]<div id="wikia-credits"><br /><br /><small>From [http://transformers.wikia.com Teletraan I: The Transformers Wiki], a [http://www.wikia.com Wikia] wiki.</small></div> | [[Category: Toys]]<div id="wikia-credits"><br /><br /><small>From [http://transformers.wikia.com Teletraan I: The Transformers Wiki], a [http://www.wikia.com Wikia] wiki.</small></div> | ||
Revision as of 21:26, 27 February 2008
Blindpacking is a style of package design in which the identity of the toy contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set.
Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of shortpacked or chase figures.
Blindpacking is common among small Transformers collectibles in Japan, but is uncommon in the United States.
