Multi-property brand

A multi-property brand is a line of toys, with its own logo and (if successful) brand recognition, under which toys of characters and/or vehicles from several pre-existing properties, licensed or owned by the toy company, are produced. With rare exceptions, the brand has no characters of its own, but rather represents a play pattern such as construction toys or miniatures gaming under which any number of toy lines can co-exist. Transformers toys have been produced in a number of such lines, going back to Beast Wars, but more commonly in the 2000s with both contemporary and "classic" (Generation 1 and Beast Wars/Beast Machines, with the occasional oddball from Robots in Disguise) characters represented.

Brands

Hasbro

• Attacktix
• Built to Rule
• MicroVerse
• Titanium Series

TakaraTomy

• Choro-Q Robo
• Microman
• MyClone

Kaiyodo

• Revoltech

From Teletraan I: The Transformers Wiki, a Wikia wiki.