Evergreen: Difference between revisions
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In a commercial context, '''evergreen''' product is merchandise that is not "seasonal" – it can be sent to shelves for an extended period without needing to be refreshed or updated. For ''[[Transformers brand|Transformers]]'', this means product that is "franchiseless", not tied to any flavor-of-the-year brand like a cartoon or movie. | In a commercial context, '''evergreen''' product is merchandise that is not "seasonal" – it can be sent to shelves for an extended period without needing to be refreshed or updated. For ''[[Transformers brand|Transformers]]'', this means product that is "franchiseless", not tied to any flavor-of-the-year brand like a cartoon or movie. | ||
After the [[live-action film series]] catapulted ''Transformers'' back into the public consciousness, deliberately evergreen products became increasingly common throughout the early 2010s, typically for licensed merchandise or for ancillary, [[market six|value-oriented]] [[Hasbro]] toys. These products would typically borrow key art from a scattershot assortment of sources, such as various ''[[Transformers: Generations|Generations]]'' toylines and the ''[[Transformers Legends (mobile game)|Legends]]'' card game. | After the [[live-action film series]] catapulted ''Transformers'' back into the public consciousness, deliberately evergreen products became increasingly common throughout the early 2010s, typically for licensed merchandise or for ancillary, [[market six|value-oriented]] [[Hasbro]] toys. These products would typically borrow key art from a scattershot assortment of sources, such as various ''[[Transformers: Generations (toyline)|Generations]]'' toylines and the ''[[Transformers Legends (mobile game)|Legends]]'' mobile card game. | ||
Eventually, Hasbro moved to align these sorts of products under a unified evergreen aesthetic, and began implementing a purpose-made set of [[The Transformers (franchise)|Generation-1-inspired]] character designs, created by [[Emiliano Santalucia]], for use on all-and-sundry licensed and in-house products. They debuted in late [[2016]], without fanfare, in [[IDW Publishing]]'s [[2005 IDW continuity|contemporary comic line]], before showing up on a wider variety of merchandise during [[2017]]. | Eventually, Hasbro moved to align these sorts of products under a unified evergreen aesthetic, and began implementing a purpose-made set of [[The Transformers (franchise)|Generation-1-inspired]] character designs, created by [[Emiliano Santalucia]], for use on all-and-sundry licensed and in-house products. They debuted in late [[2016]], without fanfare, in [[IDW Publishing]]'s [[2005 IDW continuity|contemporary comic line]], before showing up on a wider variety of merchandise during [[2017]]. | ||
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*[[Barricade (IDW)|Barricade]], beginning with "[[Transformers: Earth Wars/Events|Event Horizon]]". | *[[Barricade (IDW)|Barricade]], beginning with "[[Transformers: Earth Wars/Events|Event Horizon]]". | ||
Most main characters in ''[[Transformers: Cyberverse (cartoon)|Cyberverse]]'' use evergreen designs | Most main characters in ''[[Transformers: Cyberverse (cartoon)|Cyberverse]]'' use interpretations of evergreen designs. | ||
The [[Transformers: Rescue Bots Academy (cartoon)|''Rescue Bots Academy'' cartoon]] redesigned previous [[Aligned continuity family|Aligned continuity]] characters, including [[Optimus Prime (WFC)#Rescue Bots Academy cartoon|Optimus]], [[Bumblebee (WFC)#Rescue Bots Academy cartoon|Bumblebee]], and [[Grimlock (RID 2015)#Rescue Bots Academy cartoon|Grimlock]], to use their evergreen designs. | The [[Transformers: Rescue Bots Academy (cartoon)|''Rescue Bots Academy'' cartoon]] redesigned previous [[Aligned continuity family|Aligned continuity]] characters, including [[Optimus Prime (WFC)#Rescue Bots Academy cartoon|Optimus]], [[Bumblebee (WFC)#Rescue Bots Academy cartoon|Bumblebee]], and [[Grimlock (RID 2015)#Rescue Bots Academy cartoon|Grimlock]], to use their evergreen designs. | ||
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*[[Radz]] 4-in-1 Candy & Surprise bags | *[[Radz]] 4-in-1 Candy & Surprise bags | ||
*[[Carnival Cruise Line Entertainment|Carnival Playtime]] mascot costumes | *[[Carnival Cruise Line Entertainment|Carnival Playtime]] mascot costumes | ||
==Gallery== | |||
<center><gallery> | |||
File:Barricade-Quidd-sticker.jpg|Barricade | |||
File:Quidd-evergreen-Ratchet-robot-mode.jpg|Ratchet | |||
File:Quidd-evergreen-Wheeljack-robot-mode.jpg|Wheeljack | |||
</gallery> | |||
[[Category:Franchises]] | [[Category:Franchises]] | ||
Revision as of 23:28, 20 May 2020
And make it last forever
In a commercial context, evergreen product is merchandise that is not "seasonal" – it can be sent to shelves for an extended period without needing to be refreshed or updated. For Transformers, this means product that is "franchiseless", not tied to any flavor-of-the-year brand like a cartoon or movie.
After the live-action film series catapulted Transformers back into the public consciousness, deliberately evergreen products became increasingly common throughout the early 2010s, typically for licensed merchandise or for ancillary, value-oriented Hasbro toys. These products would typically borrow key art from a scattershot assortment of sources, such as various Generations toylines and the Legends mobile card game.
Eventually, Hasbro moved to align these sorts of products under a unified evergreen aesthetic, and began implementing a purpose-made set of Generation-1-inspired character designs, created by Emiliano Santalucia, for use on all-and-sundry licensed and in-house products. They debuted in late 2016, without fanfare, in IDW Publishing's contemporary comic line, before showing up on a wider variety of merchandise during 2017.
Products incorporating evergreen character designs
Fiction
And pray we'll stay together
IDW Publishing's original Generation 1 comic line began introducing evergreen character designs in the aftermath of the 2016 Revolution crossover event. The implementation was last-minute enough that at least one cover had to be redrawn by the artist to incorporate Optimus's evergreen design. Designs have been introduced as follows:
- Starscream, beginning with The Transformers: Till All Are One #5
- Optimus Prime, beginning with Optimus Prime #1
- Windblade, beginning with First Strike #1
- Soundwave, beginning with First Strike #2
- Shockwave, beginning with Optimus Prime #19
- Bumblebee, beginning with Transformers: Unicron #0
Space Ape's Transformers: Earth Wars mobile game introduced a design of their own that would be used in 2017:
- Barricade, beginning with "Event Horizon".
Most main characters in Cyberverse use interpretations of evergreen designs.
The Rescue Bots Academy cartoon redesigned previous Aligned continuity characters, including Optimus, Bumblebee, and Grimlock, to use their evergreen designs.
Toys
You're the only girl that I need
- Power of the Primes
- Voyager Class Starscream
- Authentics
- Cyberverse
Merchandise
- Hasbro
- Fidget Its fidget spinners
- Mighty Muggs
- Licensed
- Hauck go karts
- Transformers: My Busy Book
- Radz 4-in-1 Candy & Surprise bags
- Carnival Playtime mascot costumes
Gallery
-
Barricade
-
Ratchet -
Wheeljack
