Blindpacking: Difference between revisions
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'''Blindpacking''' is a style of [[Packaging|package]] design in which the identity of the [[toy]] contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set. | '''Blindpacking''' is a style of [[Packaging|package]] design in which the identity of the [[toy]] contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set. | ||
Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of [[shortpacking|shortpacked]] or [[chase figure]]s. | Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of [[shortpacking|shortpacked]] or [[chase figure]]s to encourage collectors to buy packages in masse, to complete their collection and search for the chase figure. | ||
Blindpacking is common among small ''Transformers'' collectibles in Japan, but is uncommon in the United States. | Blindpacking is common among small ''Transformers'' collectibles in Japan, but is uncommon in the United States. | ||
Revision as of 02:37, 14 May 2022
Blindpacking is a style of package design in which the identity of the toy contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set.
Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of shortpacked or chase figures to encourage collectors to buy packages in masse, to complete their collection and search for the chase figure.
Blindpacking is common among small Transformers collectibles in Japan, but is uncommon in the United States.
Blindpacked products
Japan
- Many of Kabaya's lines, including:
- Super Collection Figures
- JUSCO exclusive Spy Changers
- The Transformers: Micromaster
- Mini Vehicle keychains
- Smallest Transforming Transformers
- Q-Robo Collection Figure
- Micron Booster
- Movie EZ Collection toys distributed by Subarudo
- Boss Coffee's PVC line
