Blindpacking: Difference between revisions
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'''Blindpacking''' is a style of [[Packaging|package]] design in which the identity of the [[toy]] contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set. | '''Blindpacking''' is a style of [[Packaging|package]] design in which the identity of the [[toy]] contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set. | ||
Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of [[shortpacking|shortpacked]] or [[chase figure]]s. | Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of [[shortpacking|shortpacked]] or [[chase figure]]s, the idea being that consumers will be enticed to spend money buying large amounts of product (usually with many duplicates due to random chance) in order to find a desired toy, the chase figure, or to collect them all. Generally, it can be cheaper to simply purchase what you want or full collections on sites such as [[eBay]], as the price for even marked-up figures can be lower than the total amount you might spend purchasing it normally. The "surprise" appeal of the blind packaging is also a popular appeal. | ||
Blindpacking is common among small ''Transformers'' collectibles in Japan, but is uncommon in the United States. | Blindpacking is common among small ''Transformers'' collectibles in Japan, but is uncommon in the United States. | ||
Revision as of 21:54, 21 November 2022
Blindpacking is a style of package design in which the identity of the toy contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set.
Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of shortpacked or chase figures, the idea being that consumers will be enticed to spend money buying large amounts of product (usually with many duplicates due to random chance) in order to find a desired toy, the chase figure, or to collect them all. Generally, it can be cheaper to simply purchase what you want or full collections on sites such as eBay, as the price for even marked-up figures can be lower than the total amount you might spend purchasing it normally. The "surprise" appeal of the blind packaging is also a popular appeal.
Blindpacking is common among small Transformers collectibles in Japan, but is uncommon in the United States.
Blindpacked products
Japan
- Many of Kabaya's lines, including:
- Super Collection Figures
- JUSCO exclusive Spy Changers
- The Transformers: Micromaster
- Mini Vehicle keychains
- Smallest Transforming Transformers
- Q-Robo Collection Figure
- Micron Booster
- Movie EZ Collection toys distributed by Subarudo
- Boss Coffee's PVC line
