Mattel: Difference between revisions
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[[File:Mattel.jpg|thumb|right|upright=1.1|"I'm from Mattel. Well, | [[File:Mattel.jpg|thumb|right|upright=1.1|"I'm from Mattel. ...Well, I'm not really from Mattel, I'm actually from a smaller company that was purchased in a leveraged buyout."]] | ||
'''Mattel''' is an American toy company founded in [[1945]], and a perennial business rival of [[Hasbro]]. Like Hasbro, the company possesses its own prominent in-house brands, which include ''{{w|He-Man}}'', ''[[Hot Wheels]]'', and ''{{w|Barbie}}'', and merchandising licenses for other properties like ''[[Jurassic Park]]'', [[DC Comics]], and ''[[Power Rangers (franchise)|Power Rangers]]'' have bounced back and forth between the two companies over the years. | '''Mattel''' is an American toy company founded in [[1945]], and a perennial business rival of [[Hasbro]]. Like Hasbro, the company possesses its own prominent in-house brands, which include ''{{w|He-Man}}'', ''[[Hot Wheels]]'', and ''{{w|Barbie}}'', and merchandising licenses for other properties like ''[[Jurassic Park]]'', [[DC Comics]], and ''[[Power Rangers (franchise)|Power Rangers]]'' have bounced back and forth between the two companies over the years. | ||
Revision as of 22:50, 21 May 2024
Mattel is an American toy company founded in 1945, and a perennial business rival of Hasbro. Like Hasbro, the company possesses its own prominent in-house brands, which include He-Man, Hot Wheels, and Barbie, and merchandising licenses for other properties like Jurassic Park, DC Comics, and Power Rangers have bounced back and forth between the two companies over the years.
Despite their long-standing rivalry, Hasbro and Mattel entered into a multi-year partnership in 2023, where they agreed to produce co-branded toys and games based on their respective franchises.[1] The first such Transformers-themed crossover would be a pair of Hot Wheels-themed Optimus Prime toys released as part of their "Mattel Creations" line in mid-2024.
References
External links
- Mattel at Wikipedia
