Mattel: Difference between revisions
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'''Mattel''' is an American toy company founded in [[1945]], and a perennial business rival of [[Hasbro]]. Like Hasbro, the company possesses its own prominent in-house brands, which include ''{{w|Masters of the Universe}}'', ''[[Hot Wheels]]'', and ''{{w|Barbie}}''. Merchandising licenses for other properties like ''[[Jurassic Park]]'', [[DC Comics]], and ''[[Power Rangers (franchise)|Power Rangers]]'' have bounced back and forth between the two companies over the years. | '''Mattel''' is an American toy company founded in [[1945]], and a perennial business rival of [[Hasbro]]. Like Hasbro, the company possesses its own prominent in-house brands, which include ''{{w|Masters of the Universe}}'', ''[[Hot Wheels]]'', and ''{{w|Barbie}}''. Merchandising licenses for other properties like ''[[Jurassic Park]]'', [[DC Comics]], and ''[[Power Rangers (franchise)|Power Rangers]]'' have bounced back and forth between the two companies over the years. | ||
Despite their long-standing rivalry, Hasbro and Mattel entered into a multi-year partnership in 2023, where they agreed to produce co-branded toys and games based on their respective franchises.<ref>[https://corporate.hasbro.com/en-us/articles/mattel_and_hasbro_enter_into_licensing_agreements_article Mattel and Hasbro Enter into Licensing Agreements to Launch Monopoly: Barbie Edition, Transformers Hot Wheels, and Transformers UNO]</ref> | Despite their long-standing rivalry, Hasbro and Mattel entered into a multi-year partnership in 2023, where they agreed to produce co-branded toys and games based on their respective franchises.<ref>[https://corporate.hasbro.com/en-us/articles/mattel_and_hasbro_enter_into_licensing_agreements_article Mattel and Hasbro Enter into Licensing Agreements to Launch Monopoly: Barbie Edition, Transformers Hot Wheels, and Transformers UNO]</ref> Crossovers relevant to this wiki include a ''Transformers''-themed UNO game and a pair of ''Hot Wheels''-themed [[Optimus Prime (G1)/toys#Hot Wheels|Optimus Prime]] toys released as part of their "Mattel Creations" line in mid-2024. | ||
==References== | ==References== | ||
Revision as of 01:55, 22 May 2024
Mattel is an American toy company founded in 1945, and a perennial business rival of Hasbro. Like Hasbro, the company possesses its own prominent in-house brands, which include Masters of the Universe, Hot Wheels, and Barbie. Merchandising licenses for other properties like Jurassic Park, DC Comics, and Power Rangers have bounced back and forth between the two companies over the years.
Despite their long-standing rivalry, Hasbro and Mattel entered into a multi-year partnership in 2023, where they agreed to produce co-branded toys and games based on their respective franchises.[1] Crossovers relevant to this wiki include a Transformers-themed UNO game and a pair of Hot Wheels-themed Optimus Prime toys released as part of their "Mattel Creations" line in mid-2024.
References
External links
- Mattel at Wikipedia
