George Dunsay: Difference between revisions
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'''George Dunsay''' was a long-time top executive at Hasbro and their liaison with Takara until 1988. In his own words, he would be Hasbro's "face in Japan" for many years. | '''George Dunsay''' was a long-time top executive at Hasbro and their liaison with Takara until 1988. In his own words, he would be Hasbro's "face in Japan" for many years. | ||
Latest revision as of 18:36, 27 February 2026
| This article is about . For other uses of "George", see George (disambiguation)|The name or term "George" refers to more than one character or idea. For a list of other meanings, see George (disambiguation).}} |
George Dunsay was a long-time top executive at Hasbro and their liaison with Takara until 1988. In his own words, he would be Hasbro's "face in Japan" for many years.
He was Vice President of Hasbro R&D in 1983, when he and CEO Stephen D. Hassenfeld were convinced by Henry Orenstein to acquire a license for releasing Takara's Diaclone and Micro Change toys on the North American market. (This came after a Hasbro representative had discovered the toys at Tokyo Toy Show, which Dunsay had originally been meant to go to.) Orenstein facilitated a meeting between Dunsay and Takara, resulting in him becoming the 'face'. Later, he served as a consultant to Hasbro Europe when they were continuing the Transformers brand on their own, and subsequently served as a consultant for the brand following its reintroduction to the US market from 1992 through 2001.
In addition, Dunsay also created My Little Pony, My Buddy, and Fresh 'n Fancy. He claims responsibility for coming up with the concept of the rubsign stickers, for which he shares the patent with Orenstein.<ref>Justia Patents: Henry Orenstein "Heat energizable identification label for toys. Patent number: D297337"</ref> As a Hasbro executive, he was one of three men pushing boss Hassenfield to bring back G.I. Joe<ref>New York Times, August 4th 1985: "Trying To Run A Bigger Hasbro"</ref>; ironically, he'd later use that (plus Ponies and Transformers) as an example in a TF Archive interview of Hasbro's problems making up new franchises since 1990!<ref>Interview on TF Archive</ref>
During his time as a consultant, he also consulted other companies such as Mattel, Takara, Tomy and Toybox, often serving as a bridge between Japanese and American companies.
Dunsay was originally scheduled to attend BotCon 2004 as a guest, but had to cancel the trip later. He would provide an interview for the BotCon 2004 program guide as a substitute.