Multi-property brand: Difference between revisions
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A '''multi-property brand''' is a line of toys, with its own logo and (if successful) brand recognition, under which toys of characters and/or vehicles from several pre-existing properties, licensed or owned by the toy company, are produced. With rare exceptions, the brand has no characters of its own, but rather represents a play pattern such as construction toys or miniatures gaming under which any number of toy lines can co-exist. Transformers toys have been produced in a number of such lines, going back to [[Beast Wars]], but more commonly in the 2000s with both contemporary and "classic" ([[Generation 1]] and [[Beast Wars]]/[[Beast Machines]], with the occasional oddball from [[Robots in Disguise (franchise)|Robots in Disguise]]) characters represented. | A '''multi-property brand''' is a line of toys, with its own logo and (if successful) brand recognition, under which toys of characters and/or vehicles from several pre-existing properties, licensed or owned by the toy company, are produced. With rare exceptions, the brand has no characters of its own, but rather represents a play pattern such as construction toys or miniatures gaming under which any number of toy lines can co-exist. Transformers toys have been produced in a number of such lines, going back to [[Beast Wars]], but more commonly in the 2000s with both contemporary and "classic" ([[Generation 1]] and [[Beast Wars]]/[[Beast Machines]], with the occasional oddball from [[Robots in Disguise (franchise)|Robots in Disguise]]) characters represented. | ||
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*[[MyClone]] | *[[MyClone]] | ||
===[[Kaiyodo]]=== | |||
*[[Revoltech]] | *[[Revoltech]] | ||
[[Category:Multi-property brands]] | [[Category:Multi-property brands]] | ||
Revision as of 10:25, 29 March 2009
A multi-property brand is a line of toys, with its own logo and (if successful) brand recognition, under which toys of characters and/or vehicles from several pre-existing properties, licensed or owned by the toy company, are produced. With rare exceptions, the brand has no characters of its own, but rather represents a play pattern such as construction toys or miniatures gaming under which any number of toy lines can co-exist. Transformers toys have been produced in a number of such lines, going back to Beast Wars, but more commonly in the 2000s with both contemporary and "classic" (Generation 1 and Beast Wars/Beast Machines, with the occasional oddball from Robots in Disguise) characters represented.
