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[[Image:Margaret Loesche.JPG|300px|thumb|right|]]
[[Image:Margaret Loesche.JPG|300px|thumb|right|]]


'''Margaret Loesch''' is an American television executive. She is the former president and CEO of [[Marvel Productions]], and during her time with the company was one of the producers of [[The Transformers (cartoon)|the original ''Transformers'' cartoon]] and an executive producer on ''[[The Transformers: The Movie]]''. She has most recently been tapped to head "[[The Hub]]," the joint venture between [[Hasbro]] and [[Discovery Communications]], who are in preparations to roll out a cable network dedicated to children's programming. As such, she will also be overseeing the production of the next ''Transformers'' cartoon.
'''Margaret Loesch''' is an American television executive. She is the former president and CEO of [[Marvel Productions]], and during her time with the company was one of the producers of [[The Transformers (cartoon)|the original ''Transformers'' cartoon]] and an executive producer on ''[[The Transformers: The Movie]]''. [[Jim Shooter]] has said there was bad blood between Productions and [[Marvel Comics]] that wasn't ended until Loesch took over the company and improved relations. <ref>[http://www.jimshooter.com/2011/06/secret-origin-of-transformers-part-1.html?spref=tw Jim Shooter: Secret Origin of the Transformers Part 1]</ref>


==Notes==
Loesch had to strike a balance between creative independence and financial reality, and was eventually forced into a standoff with [[Hasbro]] when the company asked them to write scripts but "leave blank the characters" until they figured out what toy they wanted in that episode. Loesch told Hasbro "we can't do this" and forced the them to give the animation companies more leeway. <ref>''Toy Wars'', G. Wayne Miller, pg. 140.</ref>
*The book ''Toy Wars'' by G. Wayne Miller contains the following passage about Loesch and her time at Marvel Productions (amended here for clarity):


:''Marvel [Productions] co-produced the G.I. Joe, My Little Pony, and Transformers series with Sunbow Entertainment, a subsidiary of Joe Bacal and Tom Griffin's ad agency, which did Stephen Hassenfeld's bidding. Scripts were written to include the latest toys. [As CEO of Marvel Productions, Margaret] Loesch sought a balance between creative independence and financial reality, but it took confrontation to finally achieve it.''
In 2010 she returned to ''Transformers'' and Hasbro alike when she was hired to head "[[The Hub]]," the joint venture between Hasbro and [[Discovery Communications]]. As such, she oversees the production of ''[[Transformers: Prime]]''.


:''One day her Transformers team came to her with Hasbro's latest demands. "They told us to write the scripts but leave blank the characters until they figured out what toy they wanted us to promote," a story editor said.''


:''"That's it," Loesch said. "We can't do this."''
:''Loesch prevailed. Hasbro would not relinquish control, but it begrudgingly accepted Hollywood as a storytelling partner in a medium it had known, until the 1980s, only in fifteen- and thirty-second increments.''<ref>''Toy Wars'', G. Wayne Miller, pg. 140.</ref>


==References==
==References==

Revision as of 22:09, 21 June 2011

Margaret Loesch is an American television executive. She is the former president and CEO of Marvel Productions, and during her time with the company was one of the producers of the original Transformers cartoon and an executive producer on The Transformers: The Movie. Jim Shooter has said there was bad blood between Productions and Marvel Comics that wasn't ended until Loesch took over the company and improved relations. [1]

Loesch had to strike a balance between creative independence and financial reality, and was eventually forced into a standoff with Hasbro when the company asked them to write scripts but "leave blank the characters" until they figured out what toy they wanted in that episode. Loesch told Hasbro "we can't do this" and forced the them to give the animation companies more leeway. [2]

In 2010 she returned to Transformers and Hasbro alike when she was hired to head "The Hub," the joint venture between Hasbro and Discovery Communications. As such, she oversees the production of Transformers: Prime.


References

  1. ↑ Jim Shooter: Secret Origin of the Transformers Part 1
  2. ↑ Toy Wars, G. Wayne Miller, pg. 140.