Seven

A subsidiary of Takara, Seven released several lines of Transformer artifacts in Japan. These included Transform Jr, Model Kits, Decoy Giftsets, Vinyl figures and the Sunstreaker/Countach Super Tuning and Honda City Turbo Transforming Toys. Because of the TF packaging Seven's lesser known items are often referred to as "Jr" items, though they're technically not. Seven toys are known as hook toys, as they were cheaper toys that don't command their own shelf spot in a toyshop, and could hang on hooks on the wall.

The Seven logo セブン can be seen on the front of the boxes and Takara is denoted by a small diamond or square sticker of varying colors.

Toys

Transform Block

File:Seven sunstreaker block.jpg

Blocky

• Sunstreaker (1985) Resembling the Transform Jr toys this monochrome representation of Sunstreaker transformed by disassembling and reassembling his vinyl component parts. Hence, the name "Transform Block". The toy was first released as part of the Diaclone line in blue and red. The toy was simply recoloured and put into new packaging for its Transformers release.

Transform Jr

Chromedome managed to get himself released 4 times within the JR line

The most well known of the products released by Seven. Transform Jr toys were released individually and in sets with various TF gimmicks.

Model Kits

There are two series of kits, the first comprises five Series 3 Kabaya kits (Magnus, Blitzwing, Rumble/Ravage, Blaster and which were released in 1986). These kits are identical to the Kabaya releases, but with different boxes.

The other series consists of three sets originating from three separate Micro Change candy toy model kit lines. Offered as single kits in the Microman line, they were paired as giftsets for Seven's release. The Reflector set consisted of one kit that could be assembled into one robot and another kit that could be assembled into two robots. Each kit could also be assembled into a camera or the two kits could be assembled into one camera complete with flash.

Set A. Soundwave VS Gears

Set B. Brawn (Gong) VS Windcharger (charger)

Sec C. Reflector

Decoys

"Mini Mini Collection Part 1 of 2"

All 53 peach decoys released were from Seven. They were randomly packaged in various boxed and carded sets.

Vinyl Figures

Metroflex individual box and the VS "Exciting" Giftset. It's the water gun that makes it exciting

Vinyl figures of Optimus Prime, Metroplex, Rodimus Convoy, Ultra Magnus and Galvatron were included with other Seven products or various novelty play items. The VS sets, all of which include toy guns, are labeled as "Exciting"(エキサイティング).

• C-70 Metroflex "Soft Robo" (ソフトロボ) figure
• C-77 Rodimus Convoy VS D-62 Galvatron (1986) figures
• Dart Gun Set with Ultra Magnus figure
• Metroflex VS Trypticon Water Gun Set with Metroflex figure
• Scramble Gun Set Part 1 Optimus Prime VS Megatron (1986) with Optimus Prime figure. This set also included 4 randomly assigned peach decoys
• Scramble Gun Set Part 2 Ultra Magnus VS Galvatron (1986) with Ultra Magnus figure. This set also included 4 randomly assigned peach decoys

Other Sets

• C-70 Metroflex and C-77 Rodimus Convoy Watch Set, includes diecast figures of both Metroflex and Rodimus Convoy

Notes

• The TF packaging was also used by another licensee, Maruka Toys, who produced extra large keshigomu (or soft rubber figurines) of Megatron and Optimus Prime.