On December 30, 2011, Shattered Glass Tracks was revealed.
On January 3, 2012, Shattered Glass Soundwave was revealed.
On January 5, 2012, registration was intended to go up, but required more testing. Instead, Shattered Glass Treadshot was revealed.
On January 6, 2012, at 6:22pm EST, registration for attending packages went live. Both (larger) customization classes were sold out within minutes, Primus sets were 50% sold and "Golden Tickets" 70% sold by 10pm. <ref>https://twitter.com/#!/BotCon/status/155485771095224320</ref> To apologize for the registration's lateness, art turnarounds of Metalhawk's new head were posted online. Those numbers were at 60% and 80% by the following day. <ref>https://twitter.com/#!/BotCon/status/155817892166893569</ref>
On January 18, 2012, Iacon Packages were available for purchase. A few hours later, BotCon's Twitter status stated that 50% of the Iacon Packages were sold. Primus Packages were 85% sold.
Venue
When you're done giggling at the giant you-know-what, you can point out your window to where Kennedy was shot! Hours of fun for the whole family.
The Convention Center of the Hyatt Regency Dallas is home to BotCon 2012. It's "one of the city’s most consistent AAA Four Diamond Dallas luxury hotels," full of restaurants and shopping opportunities, and it's smack dab in the middle of downtown Dallas, Texas. This 28-floor hotel is three blocks from the JFK Memorial and across a parking lot from a giant Playstation Move controller. In the summer, they have AnimeFest there, host to overpriced Pocky, Scott McNeil, and all manner of unwashed webcartoonists. But unlike AnimeFest, BotCon 2012's dealer room probably won't be partially out in the hallways.
The hallways are very extravagant.
Merchandise
Convention-exclusive toys
Be excellent to each other... and party on, dudes!
Transformers: Invasion box set ($340, bagged $250)
BotCon 2012 is the first year to offer the "Golden Ticket" level of registration. For an additional $300, a Primus-level attendee can pick up his box set early, buy souvenirs early (and up to three each), sit in the front row in panels, attend an exclusive meet-and-greet with the convention's invited guests, and receive an additional $2000 in fake money for the Casino Night. These were limited to 75.
For the first time, any unlicensed material touching on Hasbro's IP was officially banned from sale at the convention. This included not only all third-party unlicensed toys but also all fan art of Hasbro characters. As Botcon had specifically advertised tables for fan art sale in a special "artists' alley," this was likely a last minute change in policy by Hasbro legal. After an outcry from the community, Hasbro revised their policy to allow the sale of fan art.<ref>http://www.tfw2005.com/transformers-news/conventions-15/botcon-2012-fan-art-ban-reversed-174744/</ref>
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