Market six

Market six is a toy-industry term for stores outside the standard distribution channels, generally referring to specialty shops with small toy areas, such as drug stores and some department stores. Market six exclusives are relatively uncommon, especially when compared to big-box retailers like Wal-Mart or Target.

The term comes the related idea of the Big Five. "Market six" is the sixth market, after the five large national retail toy stores.

From Teletraan I: The Transformers Wiki, a Wikia wiki.