Rite of the Autobrand

The Rite of the Autobrand is a ritual in the Generation 1 continuity family.

The Rite of the Autobrand is a ritual that is used by the Autobots and involves putting their symbol onto a new Transformer and making them as one of their own.

Fiction

Marvel Comics continuity

Jetfire was given the Autobot insignia and inducted into their ranks when Bluestreak and Mirage went through the Rite of the Autobrand with him. Rock and Roll-Out!