Ed Masiello

The name or term "Ed" refers to more than one character or idea. For a list of other meanings, see Ed (disambiguation).

You're gonna want to stand a little further away from Optimus while wearing that shirt, Ed.

Ed Masiello is a Senior Product Design Manager on the Transformers franchise at Hasbro. In addition to working on Kre-O and Angry Birds Transformers product in the past, he is now the design lead on Transformers: Generations.

Toys Ed had a hand in designing

Kre-O

Micro-Changers

Preview Series

• Crankstart
• Galvatron
• Scorponok
• Spinister
• Sunstorm
• Waspinator

Collection 1

• Airachnid
• Blast Off
• Decepticon Bludgeon
• Dirge
• Decepticon Hook
• Inferno
• Insecticon
• Quickslinger
• Decepticon Rampage
• Singe
• Autobot Springer
• Warpath

Collection 2

• Acid Wing
• Arcee
• Blight
• Bulkhead
• Autobot Groove
• Hardshell
• Hoist
• Lugnut
• Perceptor
• Powerglide
• Scourge
• Vehicon

Collection 3

• Beachcomber
• Cheetor
• Guzzle
• Huffer
• Kickback
• Long Haul
• Nemesis Prime
• Nosecone
• Ramjet
• Seawing
• Sharkticon
• Thrust

Collection 4

• Alpha Trion
• Barrage
• Brawn
• Brake-Neck
• Cyclonus
• Demolishor
• Iceberg
• Autobot Kup
• Rhinox
• Rodimus
• Sandstorm
• Slipstrike

Micro-Changers Combiners

Combiner-y goodness!

Wave 1

• Decepticon Bruticus (Brawl, Onslaught, Swindle, Vortex)
• Constructicon Devastator (Bonecrusher, Mixmaster, Scavenger, Scrapper)
• Predaking (Divebomb, Headlock, Razorclaw, Torox)
• Superion (Air Raid, Firestrike, Silverbolt, Skydive)

Wave 2

• Abominus (Hun-Gurrr, Rippersnapper, Sinnertwin, Windrazor)
• Defensor (Blades, First Aid, Hot Spot, Streetsmart)
• Decepticon Piranacon (Nautilator, Overbite, Snaptrap, Tentakil)

Wave 3

• Computron (Afterburst, Lightstorm, Scattershot, Strafe)
• Menasor (Decepticon Breakdown, Dead End, Decepticon Drag Strip, Motorbreath)

Angry Birds Transformers

See Angry Birds Transformers (toyline)

Convention appearances

• BotCon 2015

Notes

• Ed entered the toy industry as a model artist at the Tonner Doll Company, specializing in fine detail paint-work such as eyes and faces.
• After Tonner, Ed became a product designer at Fisher-Price, where he developed (and co-patented) the Wild Adventures line of educational animal toys. For this project, he also worked with the Smithsonian to create educational content for the Wild Adventures "Smithsonian Talking Fact Cards".
• Leaving Fisher-Price for Hasbro in 2001, Ed worked as a Senior Product Designer on a variety of licensed Pixar (The Incredibles, Toy Story, Finding Nemo) and Disney (The Chronicles of Narnia and Wild Racers) products. Later, as a Product Design Manager, he oversaw such lines as Sesame Street, Blocksters, Spider-Man & Friends, Play-Doh, Sid the Science Kid, and The WotWots.
• From 2011 to 2014, Ed served as the Senior Product Design Manager on Kre-O, leading both the product design team responsible for design/story and the build team that created physical samples. Among other items, he spearheaded the creation of the blind-bag Micro-Changers and the Micro-Changer Combiners.
• As the Senior Product Design Manager for Hasbro's Telepods, he developed Angry Birds Star Wars, Angry Birds Stella, and Angry Birds Transformers products that interact with game apps through the use of a micro code and a mobile device's camera.
• Ed keeps his original childhood Optimus Prime on his desk, who watches over him vigilantly as he works. However, he says his favorite character is actually Hound. Good thing Primes don't get jealous!