High Rollahz

The High Rollahz are part of Darren Norbert's media empire.

That's some Hanna-Barbera stuff right there.

Fiction

Dreamwave Generation One continuity

The Transformers Trilogy

Darren Norbert planned to cross-promote them with his hit reality-TV series Real Life—Transformers Style with a satellite concert that would (unbeknownst to anyone but Norbert) end just as the invasion of Decepticon-held Las Vegas commenced.

Unfortunately, the President of the United States pushed up the schedule on the invasion, and the concert never happened. Hardwired

The AllSpark Almanac

The High Rollahz also did the soundtrack to Monster from Mars. The AllSpark Almanac

Renegade Rhetoric

Lead singer of High Rollahz Ned Dilettante went to Quartex to help throw a rock concert for the Rock Lords. The evil Rock Lords intervened, attempting to capture Ned but accidentally capturing Nick Burns instead. Ned expressed little concern, thus proving himself a jerk. Transformers: Renegade Rhetoric