Titan Heroes

Optimus has since learned not to sign licensing contracts without reading them.

Titan Heroes is a cross-property brand used by Hasbro to sell 12" or larger figures that are inexpensive to produce, durable, and minimally articulated. While the implementation in other properties worked out okay, the complex nature of many character designs left the Transformers offerings looking woefully under-painted and often misproportioned. Despite pretty much everyone's first impression, these were not third party knockoffs.

Transformers: Prime

The line's initial offering of Transformers: Prime figures first appeared at Toys"R"Us in late spring 2013 ($25 for 16", $10 for 12") and trickled into other stores, although the 16" variety seems to only be sold at Toys"R"Us. By the end of 2013 it was possible to buy a two-pack of the 12" versions for $9.99 at Walgreens, with a $4 off coupon... and people still felt vaguely ripped off.

12" assortment

• Bumblebee
• Optimus Prime

16" assortment

• Bumblebee
• Optimus Prime

Beast Hunters

For the Beast Hunters subline imprint, a range of PVC 6" Titan Guardians was introduced at a $7.99 price point. Rather than being packaged, the figures were sold loose with manufacturer tags attached to them.

• Bumblebee
• Optimus Prime
• Megatron
• Shockwave

Age of Extinction

For the Age of Extinction toyline, the line returned to the 12" and 16" sizes, now titled Titan Heroes ($9.99) and Titan Guardians ($19.99) respectively.

Titan Heroes

Wave 1

• Bumblebee
• Autobot Drift
• Optimus Prime

Wave 2

• Lockdown

Titan Guardians

• Optimus Prime (Evasion Mode design)
• Grimlock

The Titan Guardian assortment was available at general retail in the United States but was exclusive to Kmart stores in Australia and to Asda stores in the United Kingdom.

Transformers (2014)

In late 2014, four of the five SDCC-exclusive Generation 1 Titan Warriors (see below) were released individually at retail with generic 2014 Transformers-branded manufacturer tags. In terms of distribution, they were treated as the second wave following the Beast Hunters figures listed above, released under the same assortment number (A6107), thus making them a multi-brand assortment.

• Optimus Prime
• Megatron
• Starscream
• Soundwave

Robots in Disguise (2015)

Titan Guardians

• Optimus Prime
• Bumblebee
• Sideswipe
• Steeljaw

Titan Heroes

Wave 1

• Optimus Prime
• Bumblebee
• Steeljaw

Wave 2

• Sideswipe

Electronic Titan Heroes

• Optimus Prime
• Bumblebee

Transforming Titan Heroes/Titan Changers

• Optimus Prime
• Bumblebee
• Sideswipe

Exclusives

Hasbro Toy Shop / San Diego Comic-Con 2013

• Titan Warrior 5-Pack

A set of five 6" PVC Titan Warrior figures representing Generation 1 characters. Includes Optimus Prime, Grimlock, Megatron, Starscream and Soundwave.

Age of Extinction

Big W

• Silver Knight Optimus Prime with Sword of Judgment (12")
• Grimlock with Dragontooth Mace (12")

These two have only been available at Australian retail.

Kmart/Argos

• Optimus Prime (12", Evasion Mode design, includes sword and electronic sounds)
• Grimlock (12", includes mace and electronic sounds)
• Bumblebee (12", includes blaster and electronic sounds)

All three of the above have been available from US Kmart stores and UK Argos stores. Optimus Prime and Bumblebee have also been available from Australian Kmart stores.

Target

• Silver Knight Optimus Prime (redeco of Age of Extinction Titan Hero Optimus Prime)

Silver Knight Optimus Prime was exclusive to Target stores in the United States and Australia and a shared exclusive between Galeria Kaufhof department stores and Real supermarkets (both owned by the same parent company) in Germany.

Notes

• The phrase "Titan Heroes" is not found on the first wave packaging. However, similar toys in other lines do use the term.
• The first wave packaging looks like a box but is actually more of a card wrapped into a box shape. It includes bio notes and tech spec numbers.
• The figures are fused together rather than held with screws, so they cannot be easily taken apart for customization or part-harvesting.
• The back of the tags for the Generation 1 figures released under the 2014 Transformers line features not only the name of those four figures, but also lists Bumblebee and Shockwave! In fact, it also sports Wheeljack's name, but the latter is covered up by a sticker. The most prevalent theory is that Hasbro at one point intended to release more figures than these four but then decided to cancel the rest; Bumblebee and Shockwave's names were most likely kept because the previously released Beast Hunters figures are part of the same assortment, as mentioned above.