Transformers (2007 toyline)

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Remarkably, the producers of the small independent Transformers film opening in July 2007 have obtained part of their financing by selling the merchandising rights for the movie.

Toyline

Action Figures ("main" line)

Movie Deluxe Class

Wave 1 (aka "Preview Figures")

Wave 2

Wave 3

Wave 4

Wave 5

  • Final Battle Jazz
  • Longarm (a non-Movie character, appears in the Movie Game, based on a non-transforming tow-truck that appears in the movie)
  • Payload (a non-Movie character, appears in the Movie Game & prequel comics)

Wave 6

Future releases (confirmed at BotCon 2007)

Movie Voyager Class

Wave 1

Wave 2

Wave 2 Revision 2

Wave 3

Wave 4

Future releases (confirmed at BotCon 2007)

Movie Leader Class

Wave 1

Wave 2

Wave 3

Wave 4

Future releases (confirmed at BotCon 2007)

Other Action Figures

Movie Legends

Wave 1

Wave 2

Wave 3

Wave 4

Wave 1

Wave 2

Wave 3

Wave 4

Movie Ultimate

Fast Transformers Fun

Cyber Stompin' Robots

(non-transforming)

Wave 1

Wave 2

Wave 3

Fast Action Battlers

Wave 1

Wave 2

Wave 3

Wave 4

Role Play

Helmet Role Play

Converting Arm Blasters Role Play

Super Soaker Gauntlet Blaster

  • Transformers Water Shooter

T.E.C.H. (Transformers Electronic Combat Hardware)

Wave 1

  • Digital Dagger
  • Quick Bow

Wave 2

  • Tight Shot
  • Flash Bang

Wave 3

  • Autofire

Store exclusives

Target exclusive Scouts

Wave 1

  • Hardtop (redeco of Cybertron Hardtop)
  • Arcee (redeco of Energon Arcee)
  • Signal Flare (redeco of Energon Signal Flare)

Wave 2

  • Strongarm (redeco of Energon Strongarm)
  • Skyblast (redeco of Energon Skyblast)
  • Clocker (redeco of Cybertron Clocker)

Wave 3

  • Armorhide (redeco of Cybertron Armorhide)
  • Elita One (redeco of Energon Arcee)
  • Air Raid (redeco of Energon Skyblast)

Store exclusive redecos

Target exclusives

  • Robo-Vision Optimus Prime (redeco of Voyager Class Optimus Prime)
  • Autobot Jazz (G1-homage redeco of Deluxe Class Autobot Jazz)
  • Starscream (G1-homage redeco of Voyager Class Starscream)

Store exclusive multi-packs

Costco exclusives

  • Voyager Class Optimus Prime with bonus figures (Legends Class Bumblebee & Autobot Jazz)

Sam's Club exclusives

  • Deluxe three-pack (Decepticon Brawl, Bonecrusher & Autobot Jazz)

Target exclusives

  • Legends four-pack (Movie Legends Class Optimus Prime, Legends of Cybertron Optimus Prime, Movie Legends Class Megatron & Legends of Cybertron Megatron)
  • "Evolution of a Hero" two-pack (Deluxe Class "Classic Camaro" Bumblebee & "Camaro Concept" Bumblebee)

Toys'R'Us exclusives

  • "Decepticon Desert Attack" two-pack (Voyager Class Blackout & Deluxe Class Scorponok)
  • Legends six-pack (Bumblebee, Autobot Jazz, Optimus Prime, Megatron, Barricade & Starscream)

Wal*Mart exclusives

  • "First Encounter" two-pack (Deluxe Class Bumblebee & Deluxe Class Barricade)
  • "Leader for the Ages" two-pack (Fast Action Battler Optimus Prime & Classics "Ultimate Battle" two-pack Optimus Prime)
  • "Mass Media Battle" two-pack (Real Gear Robots Speed Dial 800 & Booster X10)
  • "Robo Recon Team" two-pack (Real Gear Robots Spy Shot 6 & Longview)
  • "Brain Scrambler Team" two-pack (Real Gear Robots Power Up VT6 & Zoom Out 25X)

Plain Transformers Fun

Mr Potato Head Transformers

Plush Transformers

  • Softimus Prime (G1-style Prime, soft toy transforms by turning inside out, using velcro)
  • Slumblebee (ditto, for G1-styled Bumblebee)

Robot Heroes

(2-inch non-transforming cutified figurines similar to Star Wars Galactic Heroes et al. G1 cartoon characters in Movie packaging)

Wave 1

Wave 2

Wave 3

Wave 4

Collector

Unleashed

Movie Titanium

Japanese exclusives

While most Japanese toys were more or less identical to their Hasbro counterparts, down to the packaging which was simply given an additional sticker in Japanese, and various Japanese store exclusive toys were simply imported Hasbro toys which Takara didn't see commercially viable as mass releases, there were a few genuine Japanese exclusives.

  • EZ Collection Bumblebee "scanning version" (a clear redeco of Legends Class Bumblebee, exclusively available with the August 2007 edition of Hyper Hobby magazine)
  • Bumblebee "limited metallic color version" (a redeco of the first Deluxe Class Bumblebee toy with a shiny gold metallic finish, exclusively available at Lawson stores)
  • Protoform Optimus Prime "Fusion Cluster Edition" (a redeco of Deluxe Class Protoform Optimus Prime in "entry mode" colors, exclusively available at the C3xHobby Convention and later also from e-Hobby)
  • Protoform Starscream "Fusion Cluster Edition" (a redeco of Deluxe Class Protoform Starscream in "entry mode" colors, exclusively available at the C3xHobby Convention and later also from e-Hobby)

Merchandise

Trivia

  • As of the Movie toyline, the "Ultra" pricepoint has been abolished. Whether this will continue to be the case for future lines remains to be seen, although Hasbro has stated a possible return to this pricepoint with Classics 2.0.