Roblox

ROBLOX is a Massively Multiplayer Online Social Hangout/Game Developing Engine released in 2005/2006 that allows its users to design and build a variety of games created by its users. It also looks a bit like Virtual Lego.

Events

Roblox has run 2 events promoting the Transformers brand, consisting of 2 games, 5 hats and 3 gear items (Which are basically virtual toys, despite them being useless now-a-days)

Transformers Prime

(Loosely) based on the Animated Series of the same name, this game had the objective of collecting 5 coins in either the Autobot or Decepticon teams. Doing so will earn you a "Recruit Cap", which is literally just a Baseball Cap with either faction's logo and colors on it.

KRE-O Transformers

This event took place in November of 2014 and ended in 2015. The game's objective was to collect your team’s pieces before your opponents collect their own... The teams featured a certain character: Optimus Prime and Lockdown. The game was and still is shut down for good. The prizes and items featured Optimus Prime's helmet, Lockdowns helmet, Bumblebee Helmet and a little KRE-O Grimlock. In order to gain your teams helmet your team had to collect the most pieces before the time ran out. Bumblebee's Helmet was gained by losing...