Brand (deity)

This article is about the on-the-nose allusion. For the real-world Transformers brand, see Transformers brand.

The Brand is a deity worshipped by the Temptorian people.

Fiction

IDW Generation 1 continuity

The ultimate expression of Brand loyalty was a ceremony known as the "Crossover" in which a sub-spatial harmonic quality penetrated the veil that separated mortals from the realm of the Brand. Such did the Temptorians revere this deity that they encouraged aliens to worship the being as well. When the Dire Wraiths stopped off at Temptoria, the misfit known as "CONS4EVA" became a devout believer of the Brand and sought to enact the Crossover. After the Crossover didn't quite live up to the Wraith's expectations, he viewed this as the Brand's way of telling him to make the most out of his life and that there was nothing wrong with being different. Nothing Will Ever Be the Same Again!