Hasbro Pulse
Hasbro Pulse is the current official Hasbro web store for the United States (and Canada excluding Quebec). Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, including Transformers: Generations.
History
The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on June 25, 2015.[1] Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant copy of IDW Publishing's The Transformers vol. 2 #41.[2]
On February 15, 2019, one day before the start of New York Toy Fair 2019, Hasbro Pulse was relaunched as Hasbro's new web store, replacing the Hasbro Toy Shop website that had closed down the previous month.[3]
Fan First Friday
This is an event in which Hasbro reveals new product for their various toy-lines. These toy-lines include toys from franchises such as G.I. Joe , Transformers and Star Wars.They premiere on the Hasbro Pulse YouTube channel. Each premiere only reveals product for one franchise. Fan First Fridays all take place on Fridays if it wasn't already obvious. Transformers lines that have been revealed though this event include the studio series 86 sub-line and the retro headmasters line.
List of exclusive toys
HasLab
HasLab on Hasbro Pulse is a crowdfunding platform where fans can back ginormous collectors' products. HasLab projects include the Star Wars Vintage Collection Jabba's Sail Barge (The Khetanna), a (failed) life-sized Cookie Monster, War for Cybertron Trilogy Unicron, and X-Men Legends Sentinel.
