Hasbro Pulse
Hasbro Pulse is the current official Hasbro web store for the United States, United Kingdom, and Canada (excluding Quebec). Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, including Transformers: Generations.
History
The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on June 25, 2015.[1] Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant copy of IDW Publishing's The Transformers vol. 2 #41.[2]
On February 15, 2019, one day before the start of New York Toy Fair 2019, Hasbro Pulse was relaunched as Hasbro's new web store, replacing the Hasbro Toy Shop website that had closed down the previous month.[3]
Fan First Friday
Fan First Fridays are streaming events that originally started on Hasbro Pulse's Facebook and eventually, their Youtube channel, where Hasbro employees reveal new toy product and other merchandise for one of their various toy-lines—typically from franchises like G.I. Joe, Transformers and Star Wars. Transformers streams are primarily for exclusive toys, though mass-retail products and other merchandise are occasionally revealed, such as 2021's Studio Series lineup.
- June 26, 2020's "Hasbro Pulse Fan First Friday: Transformers Livestream - June 26, 2020" on Facebook, with Rachel Fleming and Lenny Panzica.
- July 17, 2020's livestream on Facebook, with Rachel Fleming and Mark Maher.
- October 16, 2020's "Hasbro Pulse | Fan First Friday: Transformers Livestream" on YouTube, with Rachel Fleming, Evan Brooks, and Amanda.
- November 13, 2020's "Hasbro Pulse | Fan First Fridays: Transformers & Ghostbusters | Event One" on YouTube, with Rachel Fleming and Sam Smith.
List of exclusive toys
HasLab
HasLab on Hasbro Pulse is a crowdfunding platform where fans can back ginormous collectors' products. HasLab projects include the Star Wars Vintage Collection Jabba's Sail Barge (The Khetanna), a (failed) life-sized Cookie Monster, War for Cybertron Unicron, and X-Men Legends Sentinel.
