Samantha Lomow

The name or term "Sam" refers to more than one character or idea. For a list of other meanings, see Sam (disambiguation).

That's an awesome insignia.

Samantha Lomow is the Vice-President of Boys Toys Marketing and Boys Toys Design at Hasbro. After the reorganization of Hasbro in 2001, Lomow was responsible for relaunching the Transformers brand, as well as launching the highly successful Beyblade and Zoids franchises in 2002. She is also credited as a creative consultant on the Transformers: Armada, Energon and Cybertron cartoons.

Notes

• Lomow's name and likeness are the basis for the Transformers Animated character Slo-Mo.
• The Shout! Factory Triple Changer: From Toy To Comic To Screen Transformers Season 1 DVD featurette gives Lomow's title as Senior Vice President of Global Marketing for the Transformers brand.