Fight! Super Robot Lifeform Transformers 2010 (franchise)

This article is about the Japanese franchise from the real-world year of 1986. For the Transformers toyline from the real-world year of 2010, see Transformers (2010 toyline).

Japanese Generation 1 continuity « Transformers 2010 » Toyline Cartoon Commercials Story Pages Manga 1 Manga 2

Fight! Super Robot Lifeform Transformers 2010 (戦たたかえ!超ちょうロボット生命体せいめいたい トランスフォーマー 2にい0ぜろ1いち0ぜろ Tatakae! Chō Robotto Seimeitai Transformers Ni-Zero-Ichi-Zero) is the title given to the 1986 Transformers line in Japan. It was a simultaneous Japanese release of Hasbro's own 1986 product line, and was the first instance of what would become Takara's standard method of operation—the annual rebranding of the franchise with a new sub-title. It accompanied the fictional shift of the animated series from the present day to the 21st century, but while the original American version of the series took place over 2005/06, the Japanese version advanced the setting to 2010, hence the line's new name.

The franchise consists of:

• Toys released under the original Fight! Super Robot Lifeform Transformers branding, consisting mostly of the toys released by Hasbro that year, except for Sky Lynx.
• A cartoon, consisting of all thirty episodes from the third season of the Generation 1 animated series, plus two newly created clip shows.
• Two manga published in TV Magazine: The Story of Super Robot Lifeforms: The Transformers and its follow up, The Great Transformer War.
• A series of story pages which ran alongside the manga and provided prose adventures with two-page magazine spreads.

Following this, a period of much greater differentiation between Takara and Hasbro's Transformers lines set in when the series was rebranded as The Headmasters in 1987.